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  31. <title>4th July &#124; The Friday Filmmaking Blog</title>
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  35. <dc:creator><![CDATA[Stuart Whitehouse]]></dc:creator>
  36. <pubDate>Thu, 03 Jul 2025 07:38:30 +0000</pubDate>
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  40. <description><![CDATA[Explore filmmaking’s past, present &#038; future: Jaws’ blockbuster legacy, AI sound from Adobe, and Squid Game’s epic finale.]]></description>
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  55. <h1 class="entry-title">4th July | The Friday Filmmaking Blog</h1>
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  107. <div class="et_pb_text_inner"><p data-pm-slice="1 1 &#091;&#093;">This week’s blog highlights three compelling reads from across the filmmaking world that we felt deserved a shout: a deep dive into Jaws and its legacy as the original summer blockbuster, Adobe’s fresh AI-powered sound generator in Firefly, and a spoiler-laden exploration of Squid Game’s final season and its bold ending. Each piece resonates with different aspects of filmmaking—from mastering tension and marketing, through cutting-edge post‑production tools, to long-form narrative closure. We didn’t write these, but at Slate &amp; Mortar we’re thrilled to bring them to you in one curated Friday roundup for your filmmaking inspiration.</p></div>
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  135. <div class="et_pb_text_inner"><h3 style="text-align: center;">How Jaws Launched the Summer Blockbuster</h3>
  136. <p>&nbsp;</p>
  137. <p>NoFilmSchool’s piece “How Jaws Gave Birth to the July 4th Blockbuster” commemorates 50 years since Jaws launched in June 1975. It charts how Spielberg’s thriller didn’t just scare audiences—it created a new cinematic model. A wide national release, massive TV ads, and heavy merchandising turned the film into a cultural phenomenon, reaching $235 million domestically and over $470 million worldwide.</p>
  138. <p>The film&#8217;s release strategy—dropping on June 20 and riding the lead-up to the Fourth of July—sparked the now-dominant “summer tentpole” era. Behind the scenes, Jaws epitomised story-driven spectacle: craftsmanship in Spielberg’s direction, Verna Fields’s sharp editing, and John Williams’s minimalist yet terrifying score. The mechanical shark misfires forced reliance on suggestion over visuals—a suspense technique echoing Hitchcock . NoFilmSchool celebrates Jaws not just as a financial giant, but as a cinematic one—shaping editing, distribution, and production practices for decades.</p>
  139. <p>Why it matters for filmmakers: This article is a blueprint reminding creators that blockbuster filmmaking isn’t just about spectacle—it’s a disciplined art wrapped in timing, tension, and audience connection. It’s a golden primer on how storytelling and strategy intersect.</p>
  140. <p><a href="https://nofilmschool.com/jaws-first-blockbuster" target="_blank" rel="noopener">Read the full article on NoFilmSchool.</a></p>
  141. <p>&nbsp;</p>
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  170. <div class="et_pb_text_inner"><h3 style="text-align: center;">Adobe Firefly’s Voice-Guided AI Sound FX Tool</h3>
  171. <p>&nbsp;</p>
  172. <p><a href="https://www.cined.com/adobe-firefly-sound-generator-debuts-custom-sfx-guided-by-your-voice/" target="_blank" rel="noopener">Cined’s</a> latest scoop introduces Adobe Firefly’s new AI SFX generator, a beta tool combining text prompts with vocal guides to generate custom sound effects. This web-based tool lets you upload a 30‑second clip, mark timing points with your voice (e.g. “thunder—boom!”), and overlay text descriptions (“thunder clapping”) to produce layered, dynamic SFX.</p>
  173. <p>Key benefits for filmmakers:</p>
  174. <ul>
  175. <li><strong>Precision timing:</strong> Your voice sets pacing and energy, so AI-generated effects align perfectly.</li>
  176. <li><strong>Creative control:</strong> You direct with text + voice—you guide the result rather than hunting library files.</li>
  177. <li><strong>Royalty-free use:</strong> These results are safe for commercial use under Adobe’s terms.</li>
  178. </ul>
  179. <p>For editors and sound designers, this is a bold step toward intuitive, adaptable audio tools that match fast‑paced workflows.</p>
  180. <p>&nbsp;</p>
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  209. <div class="et_pb_text_inner"><h3 style="text-align: center;">Squid Game Season 3 Finale Breakdown</h3>
  210. <p>&nbsp;</p>
  211. <p><a href="https://www.indiewire.com/features/commentary/squid-game-ending-1235135668/" target="_blank" rel="noopener">IndieWire</a> explores the emotionally raw and divisive ending of Squid Game’s third and final season, released June 27, 2025. Spoiler alert: Seong Gi‑hun sacrifices himself in the final game to save a baby, leaving the child as the official winner. The island self-destructs as the Front Man evacuates the VIPs while the global operation is uncovered just as an American Recruiter (played by Cate Blanchett) recruits ddakji players—setting the stage for international expansion.</p>
  212. <p>Critics are deeply split: some feel the finale is emotionally resonant and thematically cohesive, others see it as rushed and tonally abrupt . Hwang Dong‑hyuk, the creator, says the third season was always meant to wrap up Gi‑hun’s character arc and bring emotional closure. But he hints that the broader Squid Game franchise—reality series, mobile gaming, even a US adaptation—will carry the brand forward.</p>
  213. <p>Takeaways for storytellers: IndieWire’s piece is a masterclass in balancing character arcs with thematic closure. Whether you agree with the ending or not, it demonstrates how high stakes and emotional pay-offs can polarise audiences—yet still raise critical questions about narrative risk in serialised drama.</p>
  214. <p>&nbsp;</p>
  215. <p><iframe title="Squid Game Season 3 Ending Explained" width="1080" height="608" src="https://www.youtube.com/embed/R5E5cP6jqm4?feature=oembed"  allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></p></div>
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  243. <div class="et_pb_text_inner"><h2>Latest News</h2></div>
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  266. <div class="et_pb_image_container"><a href="https://www.slateandmortar.com/news/4th-july-the-friday-filmmaking-blog" class="entry-featured-image-url"><img decoding="async" src="https://www.slateandmortar.com/wp-content/uploads/2025/07/30-The-Friday-Filmmaking-Blog-400x250.png" alt="4th July | The Friday Filmmaking Blog" class="" srcset="https://www.slateandmortar.com/wp-content/uploads/2025/07/30-The-Friday-Filmmaking-Blog.png 479w, https://www.slateandmortar.com/wp-content/uploads/2025/07/30-The-Friday-Filmmaking-Blog-400x250.png 480w " sizes="(max-width:479px) 479px, 100vw " width="400" height="250" title="4th July | The Friday Filmmaking Blog 1"><span class="et_overlay et_pb_inline_icon" data-icon="U"></span></a></div>
  267. <h2 class="entry-title">
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  269. </h2>
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  277. <h2 class="entry-title">
  278. <a href="https://www.slateandmortar.com/news/higher-education-video-production">Higher Education Video Production Without the Disruption</a>
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  287. <h2 class="entry-title">
  288. <a href="https://www.slateandmortar.com/news/30th-may-the-friday-filmmaking-blog">30th May | The Friday Filmmaking Blog</a>
  289. </h2>
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  323. <div class="et_pb_text_inner"><h2>Thinking about using an award winning production company for your next project?</h2></div>
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  329. <div class="et_pb_text_inner"><p>Want to chat through a video or animation idea you may have?<br />Planning on using video or animation in your next campaign?</p>
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  442. </item>
  443. <item>
  444. <title>Higher Education Video Production Without the Disruption</title>
  445. <link>https://www.slateandmortar.com/news/higher-education-video-production</link>
  447. <dc:creator><![CDATA[Stuart Whitehouse]]></dc:creator>
  448. <pubDate>Tue, 03 Jun 2025 06:48:28 +0000</pubDate>
  449. <category><![CDATA[News]]></category>
  450. <guid isPermaLink="false">https://www.slateandmortar.com/?p=8504</guid>
  451.  
  452. <description><![CDATA[Higher education video production doesn’t have to disrupt campus life—discover how to film at a university without disruption.]]></description>
  453. <content:encoded><![CDATA[<p><div class="et_pb_section et_pb_section_9 et_pb_fullwidth_section et_section_regular" >
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  466. <div class="et_pb_title_container">
  467. <h1 class="entry-title">Higher Education Video Production Without the Disruption</h1>
  468. </div>
  470. </div>
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  491. <span class="et_pb_image_wrap "><img loading="lazy" loading="lazy" decoding="async" width="1280" height="720" src="https://www.slateandmortar.com/wp-content/uploads/2025/04/WK-23-Higher-Education-Video-Production-Without-the-Disruption.png" alt="Higher Education Video Production Without the Disruption" title="WK 23 Higher Education Video Production Without the Disruption" srcset="https://www.slateandmortar.com/wp-content/uploads/2025/04/WK-23-Higher-Education-Video-Production-Without-the-Disruption.png 1280w, https://www.slateandmortar.com/wp-content/uploads/2025/04/WK-23-Higher-Education-Video-Production-Without-the-Disruption-980x551.png 980w, https://www.slateandmortar.com/wp-content/uploads/2025/04/WK-23-Higher-Education-Video-Production-Without-the-Disruption-480x270.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1280px, 100vw" class="wp-image-8512" /></span>
  492. </div>
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  519. <div class="et_pb_text_inner"><h3 style="text-align: center;">How higher education video production can be delivered seamlessly</h3>
  520. <p>&nbsp;</p>
  521. <p>Universities are vibrant, high-functioning ecosystems; between lectures, research, events and student life, there&#8217;s rarely a quiet moment on campus. So, when it comes to filming, it’s no wonder many institutions are hesitant. Higher education video production can be an immensely valuable marketing and engagement tool—but only if it’s handled with sensitivity, efficiency and a deep understanding of how to film at a university without disruption.</p>
  522. <p>&nbsp;</p>
  523. <p><strong>Why Filming Can Feel Intrusive</strong></p>
  524. <p>At its worst, a poorly planned video shoot can feel like an unnecessary invasion: a large crew appearing unexpectedly, blocking corridors with tripods and lighting rigs, or asking staff and students to relocate mid-lecture. These disruptions aren’t just frustrating—they can damage relationships and create a lingering scepticism around the role of video in academic spaces.</p>
  525. <p>Yet, the issue isn’t the video itself; it’s how it’s planned and executed. When filming is treated as an afterthought or crammed into an already packed schedule, it becomes a burden. But with the right approach, it can be an asset that works with the university’s rhythm, not against it.</p>
  526. <p>&nbsp;</p>
  527. <p><strong>The Right Way to Approach Higher Education Video Production</strong></p>
  528. <p>The key to effective higher education video production lies in respectful, strategic planning. It’s about understanding that you’re operating in an environment where space, time and attention are valuable commodities—and treating them as such.</p>
  529. <p>To begin with, scheduling is everything. Filming during quieter periods—early mornings, weekends, reading weeks or between terms—means you’re not competing with lectures or campus footfall. Similarly, location scouting should consider foot traffic, sound levels, and academic schedules; an empty room on paper might be a thoroughfare in practice.</p>
  530. <p>Then there’s the crew. Bigger isn’t better. A lean, experienced production team can capture high-quality content without taking over the space. Minimising equipment, using natural light where possible, and setting up quickly all contribute to a less intrusive presence. Crucially, professionalism and punctuality go a long way—if you say you’ll be done by 10:30, be done by 10:30.</p>
  531. <p>&nbsp;</p>
  532. <p><strong>Putting People First</strong></p>
  533. <p>Higher education video production must also acknowledge the human side. Not everyone is comfortable on camera, and assuming universal participation is a quick way to alienate both staff and students. Being transparent about filming, offering opt-outs, and using candid or documentary-style footage can help capture authentic moments without pressure.</p>
  534. <p>In fact, the best university videos are those that feel authentic—real people, real stories, in real environments. That sense of truth is hard to fake, but easy to capture if your approach is discreet and respectful.</p>
  535. <p>&nbsp;</p>
  536. <p><strong>The Payoff: Powerful Content Without the Chaos</strong></p>
  537. <p>When done well, higher education video production enhances a university’s message without interrupting its mission. From research showcases and student testimonials to course explainers and event highlights, video has the power to communicate with clarity and emotional resonance. And with the right production partner, you don’t have to sacrifice campus calm to get there.</p>
  538. <p>&nbsp;</p>
  539. <p><strong>A Final Thought</strong></p>
  540. <p>If your last video experience felt like more hassle than it was worth, don’t write off video entirely—just choose a team that understands how to film at a university without disruption. With careful planning, respectful filming practices, and a clear understanding of your institution’s needs, high-quality content can be created with minimal interference and maximum impact.</p>
  541. <p>&nbsp;</p>
  542. <p><b>References</b></p>
  543. <p><a href="https://www.insidehighered.com/views/2022/12/13/students-see-prominent-role-video-education-opinion" target="_blank" rel="noopener">Students see a prominent role for video in education</a><br /><a href="https://www.timeshighereducation.com/hub/tiktok/p/how-universities-can-promote-brand-values-through-digital-storytelling" target="_blank" rel="noopener">How universities can promote brand values through digital storytelling</a><br /><a href="https://www.insidehighered.com/news/2023/03/20/universities-use-tiktok-attract-gen-z-students" target="_blank" rel="noopener">Universities use TikTok to attract Gen Z students</a></p>
  544. <p>&nbsp;</p></div>
  545. </div><div class="et_pb_with_border et_pb_module et_pb_text et_pb_text_8 et_animated  et_pb_text_align_left et_pb_bg_layout_light">
  550. <div class="et_pb_text_inner"><h3 style="text-align: center;">Want to create high-impact university marketing videos without the hassle?</h3>
  551. <h3 style="text-align: center;"><strong><span style="text-decoration: underline;"><a href="https://www.slateandmortar.com/get-in-touch">Contact us today</a></span></strong> to get started!</h3></div>
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  659. <div class="et_pb_text_inner"><h2>Thinking about using an award winning production company for your next project?</h2></div>
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  665. <div class="et_pb_text_inner"><p>Want to chat through a video or animation idea you may have?<br />Planning on using video or animation in your next campaign?</p>
  666. <p>We’d love to hear from you. Get in touch today!</p></div>
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  770. <item>
  771. <title>30th May &#124; The Friday Filmmaking Blog</title>
  772. <link>https://www.slateandmortar.com/news/30th-may-the-friday-filmmaking-blog</link>
  774. <dc:creator><![CDATA[Stuart Whitehouse]]></dc:creator>
  775. <pubDate>Fri, 30 May 2025 08:14:12 +0000</pubDate>
  776. <category><![CDATA[News]]></category>
  777. <guid isPermaLink="false">https://www.slateandmortar.com/?p=8615</guid>
  778.  
  779. <description><![CDATA[Filmmaking insights from Spielberg on Kubrick, Owen Cooper’s breakout, and leadership tips from StudioBinder in this week’s roundup.]]></description>
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  847. <p data-pm-slice="1 1 &#091;&#093;">This week’s filmmaking roundup is a masterclass in vision, vulnerability, and leadership. First, we dive into Steven Spielberg’s reflections on Stanley Kubrick’s singular approach to cinema—a rare glimpse into how one auteur views another. Then, we spotlight Owen Cooper, the teenage breakout star of Netflix’s Adolescence, whose raw performance and unconventional casting journey are reshaping ideas about on-screen storytelling. Finally, we explore how military leadership principles can transform film sets, thanks to a StudioBinder guide that’s as practical as it is inspiring. Whether you&#8217;re a director, producer, or aspiring creative, there’s something here to sharpen your filmmaking instincts.</p></div>
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  875. <div class="et_pb_text_inner"><h3 style="text-align: center;">Spielberg on Kubrick’s Singular Vision</h3>
  876. <p>&nbsp;</p>
  877. <p data-start="927" data-end="1159"><span class="relative -mx-px my-&#091;-0.2rem&#093; rounded px-px py-&#091;0.2rem&#093; transition-colors duration-100 ease-in-out">In a recent interview, Steven Spielberg offers a heartfelt tribute to his friend and fellow filmmaker, Stanley Kubrick.</span> <span class="relative -mx-px my-&#091;-0.2rem&#093; rounded px-px py-&#091;0.2rem&#093; transition-colors duration-100 ease-in-out">Despite their differing styles—Spielberg&#8217;s emotional storytelling versus Kubrick&#8217;s meticulous precision—their mutual respect is evident.</span> <span class="relative -mx-px my-&#091;-0.2rem&#093; rounded px-px py-&#091;0.2rem&#093; transition-colors duration-100 ease-in-out">Spielberg highlights Kubrick&#8217;s unique ability to explore diverse genres, from the sci-fi epic <em data-start="94" data-end="117">2001: A Space Odyssey</em> to the satirical <em data-start="135" data-end="152">Dr. Strangelove</em>, all while maintaining a consistent, unmistakable style.</span> <span class="relative -mx-px my-&#091;-0.2rem&#093; rounded px-px py-&#091;0.2rem&#093; transition-colors duration-100 ease-in-out">He describes Kubrick&#8217;s eyes as those of a &#8220;little boy looking through ages of reincarnated wisdom,&#8221; emphasizing his insatiable curiosity and desire to understand the world through film.</span> <span class="relative -mx-px my-&#091;-0.2rem&#093; rounded px-px py-&#091;0.2rem&#093; transition-colors duration-100 ease-in-out">This admiration underscores the profound impact Kubrick had on Spielberg and the filmmaking community at large.</span></p>
  878. <p data-start="1161" data-end="1339"><em data-start="1161" data-end="1339">Original article by Jason Hellerman on No Film School: <a class="" href="https://nofilmschool.com/steven-spielberg-stanley-kubrick" target="_new" rel="noopener" data-start="1217" data-end="1338">Steven Spielberg&#8217;s Take on Stanley Kubrick&#8217;s Singular Vision</a></em></p>
  879. <p data-start="1341" data-end="1371">Watch the full interview here:</p>
  880. <p><iframe title="Steven Spielberg on Stanley Kubrick" width="1080" height="608" src="https://www.youtube.com/embed/36q8-vjBSHk?feature=oembed"  allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></p></div>
  881. </div>
  882. </div>
  887. </div>
  890. </div><div class="et_pb_section et_pb_section_19 et_pb_with_background et_section_regular" >
  897. <div class="et_pb_row et_pb_row_18 et_animated">
  898. <div class="et_pb_column et_pb_column_4_4 et_pb_column_18  et_pb_css_mix_blend_mode_passthrough et-last-child">
  903. <div class="et_pb_module et_pb_text et_pb_text_14  et_pb_text_align_left et_pb_bg_layout_light">
  908. <div class="et_pb_text_inner"><h3 style="text-align: center;">Owen Cooper’s Breakout in Adolescence</h3>
  909. <p>&nbsp;</p>
  910. <p data-start="1438" data-end="1676"><span class="relative -mx-px my-&#091;-0.2rem&#093; rounded px-px py-&#091;0.2rem&#093; transition-colors duration-100 ease-in-out">Owen Cooper&#8217;s debut performance as Jamie Miller in Netflix&#8217;s <em data-start="61" data-end="74">Adolescence</em> has garnered critical acclaim, marking him as a rising star in the filmmaking world.</span> <span class="relative -mx-px my-&#091;-0.2rem&#093; rounded px-px py-&#091;0.2rem&#093; transition-colors duration-100 ease-in-out">Born in Warrington, England, Cooper transitioned from aspiring footballer to actor after being inspired by Tom Holland&#8217;s role in <em data-start="129" data-end="145">The Impossible</em>.</span> <span class="relative -mx-px my-&#091;-0.2rem&#093; rounded px-px py-&#091;0.2rem&#093; transition-colors duration-100 ease-in-out">His raw portrayal of a teenager accused of murder, captured in a single-take filming style, has been praised for its authenticity and emotional depth.</span> <span class="relative -mx-px my-&#091;-0.2rem&#093; rounded px-px py-&#091;0.2rem&#093; transition-colors duration-100 ease-in-out">Critics have lauded the series, with <em data-start="37" data-end="51">The Guardian</em> calling it &#8220;the closest thing to TV perfection in decades.&#8221;</span> <span class="relative -mx-px my-&#091;-0.2rem&#093; rounded px-px py-&#091;0.2rem&#093; transition-colors duration-100 ease-in-out">Cooper&#8217;s journey from local drama classes to leading a major series exemplifies the power of fresh talent and compelling storytelling in filmmaking.</span></p>
  911. <p data-start="1678" data-end="1857"><em data-start="1678" data-end="1857">Original article by IndieWire: <a class="" href="https://www.indiewire.com/features/interviews/adolescence-owen-cooper-interview-indiewire-honors-1235125467/" target="_new" rel="noopener" data-start="1710" data-end="1856">Adolescence: Owen Cooper Interview</a></em></p>
  912. <p data-start="1678" data-end="1857">
  913. <p><iframe title="Adolescence | Official Trailer | Netflix" width="1080" height="608" src="https://www.youtube.com/embed/Wk5OxqtpBR4?feature=oembed"  allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></p></div>
  914. </div>
  915. </div>
  920. </div>
  923. </div><div class="et_pb_section et_pb_section_20 et_pb_with_background et_section_regular" >
  930. <div class="et_pb_row et_pb_row_19 et_animated">
  931. <div class="et_pb_column et_pb_column_4_4 et_pb_column_19  et_pb_css_mix_blend_mode_passthrough et-last-child">
  936. <div class="et_pb_module et_pb_text et_pb_text_15  et_pb_text_align_left et_pb_bg_layout_light">
  941. <div class="et_pb_text_inner"><h3 style="text-align: center;">11 Filmmaking Tips for Better Line Producers and Directors</h3>
  942. <p>&nbsp;</p>
  943. <p data-start="1970" data-end="2208"><span class="relative -mx-px my-&#091;-0.2rem&#093; rounded px-px py-&#091;0.2rem&#093; transition-colors duration-100 ease-in-out">StudioBinder&#8217;s latest guide offers invaluable advice for filmmakers aiming to enhance their leadership on set.</span> <span class="relative -mx-px my-&#091;-0.2rem&#093; rounded px-px py-&#091;0.2rem&#093; transition-colors duration-100 ease-in-out">Drawing from the U.S. Marine Corps&#8217; 11 Leadership Principles, the article translates military discipline into practical filmmaking strategies.</span> <span class="relative -mx-px my-&#091;-0.2rem&#093; rounded px-px py-&#091;0.2rem&#093; transition-colors duration-100 ease-in-out">Key takeaways include the importance of technical proficiency, self-awareness, team understanding, clear communication, and leading by example.</span> <span class="relative -mx-px my-&#091;-0.2rem&#093; rounded px-px py-&#091;0.2rem&#093; transition-colors duration-100 ease-in-out">By adopting these principles, directors and line producers can foster a more efficient, respectful, and cohesive production environment.</span> <span class="relative -mx-px my-&#091;-0.2rem&#093; rounded px-px py-&#091;0.2rem&#093; transition-colors duration-100 ease-in-out">This fusion of military and filmmaking wisdom provides a fresh perspective on leadership in the creative industry.</span></p>
  944. <p data-start="2210" data-end="2421"><em data-start="2210" data-end="2421">Original article by Shant Kiraz on StudioBinder: <a class="" href="https://www.studiobinder.com/blog/11-filmmaking-tips-better-line-producer-film-director/" target="_new" rel="noopener" data-start="2260" data-end="2420">11 Filmmaking Tips to Become a Better Line Producer or Film Director</a></em></p></div>
  945. </div>
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  972. <div class="et_pb_text_inner"><h2>Latest News</h2></div>
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  1004.  
  1005. <div class="et_pb_image_container"><a href="https://www.slateandmortar.com/news/higher-education-video-production" class="entry-featured-image-url"><img loading="lazy" loading="lazy" decoding="async" src="https://www.slateandmortar.com/wp-content/uploads/2025/04/WK-23-Higher-Education-Video-Production-Without-the-Disruption-400x250.png" alt="Higher Education Video Production Without the Disruption" class="" srcset="https://www.slateandmortar.com/wp-content/uploads/2025/04/WK-23-Higher-Education-Video-Production-Without-the-Disruption.png 479w, https://www.slateandmortar.com/wp-content/uploads/2025/04/WK-23-Higher-Education-Video-Production-Without-the-Disruption-400x250.png 480w " sizes="(max-width:479px) 479px, 100vw " width="400" height="250" title="30th May | The Friday Filmmaking Blog 8"><span class="et_overlay et_pb_inline_icon" data-icon="U"></span></a></div>
  1006. <h2 class="entry-title">
  1007. <a href="https://www.slateandmortar.com/news/higher-education-video-production">Higher Education Video Production Without the Disruption</a>
  1008. </h2>
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  1013. <article id="post-8615" class="et_pb_post clearfix et_pb_has_overlay et_pb_blog_item_2_2 post-8615 post type-post status-publish format-standard has-post-thumbnail hentry category-news">
  1014.  
  1015. <div class="et_pb_image_container"><a href="https://www.slateandmortar.com/news/30th-may-the-friday-filmmaking-blog" class="entry-featured-image-url"><img loading="lazy" loading="lazy" decoding="async" src="https://www.slateandmortar.com/wp-content/uploads/2025/05/22-The-Friday-Filmmaking-Blog-400x250.png" alt="30th May | The Friday Filmmaking Blog" class="" srcset="https://www.slateandmortar.com/wp-content/uploads/2025/05/22-The-Friday-Filmmaking-Blog.png 479w, https://www.slateandmortar.com/wp-content/uploads/2025/05/22-The-Friday-Filmmaking-Blog-400x250.png 480w " sizes="(max-width:479px) 479px, 100vw " width="400" height="250" title="30th May | The Friday Filmmaking Blog 9"><span class="et_overlay et_pb_inline_icon" data-icon="U"></span></a></div>
  1016. <h2 class="entry-title">
  1017. <a href="https://www.slateandmortar.com/news/30th-may-the-friday-filmmaking-blog">30th May | The Friday Filmmaking Blog</a>
  1018. </h2>
  1020. <div class="post-content"><div class="post-content-inner et_multi_view_hidden"></div></div>
  1021. </article>
  1022. </div>
  1023. </div>
  1024. </div>
  1025. </div>
  1026. </div>
  1031. </div>
  1034. </div><div class="et_pb_section et_pb_section_23 et_pb_with_background et_section_regular" >
  1041. <div class="et_pb_row et_pb_row_22">
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  1047. <div class="et_pb_module et_pb_text et_pb_text_17  et_pb_text_align_left et_pb_bg_layout_light">
  1052. <div class="et_pb_text_inner"><h2>Thinking about using an award winning production company for your next project?</h2></div>
  1053. </div><div class="et_pb_module et_pb_text et_pb_text_18  et_pb_text_align_center et_pb_bg_layout_light">
  1058. <div class="et_pb_text_inner"><p>Want to chat through a video or animation idea you may have?<br />Planning on using video or animation in your next campaign?</p>
  1059. <p>We’d love to hear from you. Get in touch today!</p></div>
  1060. </div>
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  1164. <media:title type="plain">30th May | The Friday Filmmaking Blog | Slate and Mortar</media:title>
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  1169. </item>
  1170. <item>
  1171. <title>Why Video Marketing Isn’t a Luxury—It’s a Strategic Necessity</title>
  1172. <link>https://www.slateandmortar.com/news/why-video-marketing-isnt-a-luxury</link>
  1174. <dc:creator><![CDATA[Stuart Whitehouse]]></dc:creator>
  1175. <pubDate>Wed, 21 May 2025 08:17:44 +0000</pubDate>
  1176. <category><![CDATA[News]]></category>
  1177. <guid isPermaLink="false">https://www.slateandmortar.com/?p=8485</guid>
  1178.  
  1179. <description><![CDATA[Video marketing isn’t a luxury—it’s a smart, scalable investment that powers results across every channel in your strategy.]]></description>
  1180. <content:encoded><![CDATA[<p><div class="et_pb_section et_pb_section_24 et_pb_fullwidth_section et_section_regular" >
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  1193. <div class="et_pb_title_container">
  1194. <h1 class="entry-title">Why Video Marketing Isn’t a Luxury—It’s a Strategic Necessity</h1>
  1195. </div>
  1197. </div>
  1200. </div><div class="et_pb_section et_pb_section_25 et_section_regular" >
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  1219. </div>
  1220. </div>
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  1228. </div><div class="et_pb_section et_pb_section_26 et_pb_with_background et_section_regular" >
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  1241. <div class="et_pb_module et_pb_text et_pb_text_19 et_animated  et_pb_text_align_left et_pb_bg_layout_light">
  1246. <div class="et_pb_text_inner"><h3 style="text-align: center;">Why Video Marketing Should Be the First Thing You Protect in Your Budget</h3>
  1247. <p>&nbsp;</p>
  1248. <p>In times of financial pressure, when every penny of your marketing budget is under scrutiny, video marketing can often be perceived as a risky or non-essential investment. It might feel especially difficult to justify if you’ve previously commissioned polished, professional videos that, despite looking great, failed to move the needle in any meaningful way. But this perception is increasingly out of step with how modern marketing works.</p>
  1249. <p>The truth is, video marketing isn’t a luxury—it’s one of the most versatile and cost-effective tools available to marketers today. When done well, video isn’t just a standalone asset; it’s a strategic amplifier that enhances and strengthens all of your existing marketing channels.</p>
  1250. <p>A well-crafted video can significantly increase click-through rates in email campaigns; it can make your website more engaging, reducing bounce rates and increasing dwell time; it can boost visibility on social media platforms, where video content consistently outperforms static posts in both reach and engagement. It can even breathe life into sales presentations, helping your team connect with potential clients in a more human, compelling way.</p>
  1251. <p>And crucially, unlike many other forms of content, video is inherently adaptable. A single shoot can be repurposed into multiple outputs—short-form reels for Instagram, banner videos for your homepage, explainer content for LinkedIn, or snappy testimonial edits for sales follow-ups. With a strategic approach, one piece of video content becomes a long-term marketing asset: reusable, scalable, and measurable.</p>
  1252. <p>&nbsp;</p>
  1253. <p><strong>Balancing Quick Wins With Long-Term Gains</strong></p>
  1254. <p>It’s entirely understandable, particularly in leaner times, to prioritise marketing activity that delivers short-term results. The good news is, video marketing can do both. When approached with intent, video not only supports brand-building efforts over the long haul but also delivers quick wins by generating leads, building trust, and accelerating the buyer decision-making process.</p>
  1255. <p>But this only works when video is planned and positioned strategically. The real risk with video marketing doesn’t come from the medium itself—it comes from using it without a clear plan or defined purpose. Throwing budget at a video because it’s what competitors are doing, or because it ‘feels’ like the right thing to do, can easily lead to underwhelming results.</p>
  1256. <p>By contrast, when video is aligned with specific business goals, targeted messaging, and an integrated content strategy, it becomes one of the most effective investments you can make. It’s not about choosing video instead of other tools—it’s about using video to make everything else work harder.</p>
  1257. <p>&nbsp;</p>
  1258. <p><strong>So, is Video the Best Use of Your Marketing Budget?</strong></p>
  1259. <p>If your video content is created with intention, designed for performance, and aligned with your broader marketing objectives, then yes—video marketing is not just a good use of budget; it might be your most impactful one.</p>
  1260. <p>&nbsp;</p>
  1261. <p><b>References</b></p>
  1262. <p><a href="https://www.wyzowl.com/video-marketing-statistics/" target="_blank" rel="noopener"><b>Wyzowl Video Marketing Statistics 2024</b></a><br /><a href="https://blog.hubspot.com/marketing/video-marketing" target="_blank" rel="noopener"><b>HubSpot: Why Video Marketing Is So Effective</b></a><br /><a href="https://www.thinkwithgoogle.com/consumer-insights/consumer-trends/video-consumption-trends/" target="_blank" rel="noopener"><b>Think with Google: The Rise of Online Video</b></a></p>
  1263. <p>&nbsp;</p></div>
  1264. </div><div class="et_pb_with_border et_pb_module et_pb_text et_pb_text_20 et_animated  et_pb_text_align_left et_pb_bg_layout_light">
  1269. <div class="et_pb_text_inner"><h3 style="text-align: center;">Want to create high-impact video marketing content that delivers?</h3>
  1270. <h3 style="text-align: center;"><strong><span style="text-decoration: underline;"><a href="https://www.slateandmortar.com/get-in-touch">Contact us today</a></span></strong> to get started!</span></h3></div>
  1271. </div>
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  1298. <div class="et_pb_text_inner"><h2>Latest News</h2></div>
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  1320.  
  1321. <div class="et_pb_image_container"><a href="https://www.slateandmortar.com/news/4th-july-the-friday-filmmaking-blog" class="entry-featured-image-url"><img loading="lazy" loading="lazy" decoding="async" src="https://www.slateandmortar.com/wp-content/uploads/2025/07/30-The-Friday-Filmmaking-Blog-400x250.png" alt="4th July | The Friday Filmmaking Blog" class="" srcset="https://www.slateandmortar.com/wp-content/uploads/2025/07/30-The-Friday-Filmmaking-Blog.png 479w, https://www.slateandmortar.com/wp-content/uploads/2025/07/30-The-Friday-Filmmaking-Blog-400x250.png 480w " sizes="(max-width:479px) 479px, 100vw " width="400" height="250" title="Why Video Marketing Isn’t a Luxury—It’s a Strategic Necessity 10"><span class="et_overlay et_pb_inline_icon" data-icon="U"></span></a></div>
  1322. <h2 class="entry-title">
  1323. <a href="https://www.slateandmortar.com/news/4th-july-the-friday-filmmaking-blog">4th July | The Friday Filmmaking Blog</a>
  1324. </h2>
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  1330.  
  1331. <div class="et_pb_image_container"><a href="https://www.slateandmortar.com/news/higher-education-video-production" class="entry-featured-image-url"><img loading="lazy" loading="lazy" decoding="async" src="https://www.slateandmortar.com/wp-content/uploads/2025/04/WK-23-Higher-Education-Video-Production-Without-the-Disruption-400x250.png" alt="Higher Education Video Production Without the Disruption" class="" srcset="https://www.slateandmortar.com/wp-content/uploads/2025/04/WK-23-Higher-Education-Video-Production-Without-the-Disruption.png 479w, https://www.slateandmortar.com/wp-content/uploads/2025/04/WK-23-Higher-Education-Video-Production-Without-the-Disruption-400x250.png 480w " sizes="(max-width:479px) 479px, 100vw " width="400" height="250" title="Why Video Marketing Isn’t a Luxury—It’s a Strategic Necessity 11"><span class="et_overlay et_pb_inline_icon" data-icon="U"></span></a></div>
  1332. <h2 class="entry-title">
  1333. <a href="https://www.slateandmortar.com/news/higher-education-video-production">Higher Education Video Production Without the Disruption</a>
  1334. </h2>
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  1337. </article>
  1339. <article id="post-8615" class="et_pb_post clearfix et_pb_has_overlay et_pb_blog_item_3_2 post-8615 post type-post status-publish format-standard has-post-thumbnail hentry category-news">
  1340.  
  1341. <div class="et_pb_image_container"><a href="https://www.slateandmortar.com/news/30th-may-the-friday-filmmaking-blog" class="entry-featured-image-url"><img loading="lazy" loading="lazy" decoding="async" src="https://www.slateandmortar.com/wp-content/uploads/2025/05/22-The-Friday-Filmmaking-Blog-400x250.png" alt="30th May | The Friday Filmmaking Blog" class="" srcset="https://www.slateandmortar.com/wp-content/uploads/2025/05/22-The-Friday-Filmmaking-Blog.png 479w, https://www.slateandmortar.com/wp-content/uploads/2025/05/22-The-Friday-Filmmaking-Blog-400x250.png 480w " sizes="(max-width:479px) 479px, 100vw " width="400" height="250" title="Why Video Marketing Isn’t a Luxury—It’s a Strategic Necessity 12"><span class="et_overlay et_pb_inline_icon" data-icon="U"></span></a></div>
  1342. <h2 class="entry-title">
  1343. <a href="https://www.slateandmortar.com/news/30th-may-the-friday-filmmaking-blog">30th May | The Friday Filmmaking Blog</a>
  1344. </h2>
  1346. <div class="post-content"><div class="post-content-inner et_multi_view_hidden"></div></div>
  1347. </article>
  1348. </div>
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  1351. </div>
  1352. </div>
  1357. </div>
  1360. </div><div class="et_pb_section et_pb_section_29 et_pb_with_background et_section_regular" >
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  1378. <div class="et_pb_text_inner"><h2>Thinking about using an award winning production company for your next project?</h2></div>
  1379. </div><div class="et_pb_module et_pb_text et_pb_text_23  et_pb_text_align_center et_pb_bg_layout_light">
  1384. <div class="et_pb_text_inner"><p>Want to chat through a video or animation idea you may have?<br />Planning on using video or animation in your next campaign?</p>
  1385. <p>We’d love to hear from you. Get in touch today!</p></div>
  1386. </div>
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  1483. </div></p>
  1484. ]]></content:encoded>
  1488. </item>
  1489. <item>
  1490. <title>Video Production Outsourcing: Why Universities Should Rethink Their Approach</title>
  1491. <link>https://www.slateandmortar.com/news/video-production-outsourcing-university</link>
  1493. <dc:creator><![CDATA[Stuart Whitehouse]]></dc:creator>
  1494. <pubDate>Mon, 05 May 2025 12:45:59 +0000</pubDate>
  1495. <category><![CDATA[News]]></category>
  1496. <guid isPermaLink="false">https://www.slateandmortar.com/?p=8341</guid>
  1497.  
  1498. <description><![CDATA[Video production outsourcing helps universities create high-quality, engaging content without overburdening in-house teams. Find out how!]]></description>
  1499. <content:encoded><![CDATA[<p><div class="et_pb_section et_pb_section_30 et_pb_fullwidth_section et_section_regular" >
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  1512. <div class="et_pb_title_container">
  1513. <h1 class="entry-title">Video Production Outsourcing: Why Universities Should Rethink Their Approach</h1>
  1514. </div>
  1516. </div>
  1519. </div><div class="et_pb_section et_pb_section_31 et_section_regular" >
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  1532. <div class="et_pb_module et_pb_image et_pb_image_4">
  1537. <span class="et_pb_image_wrap "><img loading="lazy" loading="lazy" decoding="async" width="1280" height="720" src="https://www.slateandmortar.com/wp-content/uploads/2025/03/WK-19-Video-Production-Outsourcing.png" alt="Video Production Outsourcing: Why Universities Should Rethink Their Approach" title="Video Production Outsourcing: Why Universities Should Rethink Their Approach" srcset="https://www.slateandmortar.com/wp-content/uploads/2025/03/WK-19-Video-Production-Outsourcing.png 1280w, https://www.slateandmortar.com/wp-content/uploads/2025/03/WK-19-Video-Production-Outsourcing-980x551.png 980w, https://www.slateandmortar.com/wp-content/uploads/2025/03/WK-19-Video-Production-Outsourcing-480x270.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1280px, 100vw" class="wp-image-8348" /></span>
  1538. </div>
  1539. </div>
  1544. </div>
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  1560. <div class="et_pb_module et_pb_text et_pb_text_24 et_animated  et_pb_text_align_left et_pb_bg_layout_light">
  1565. <div class="et_pb_text_inner"><h3 style="text-align: center;">How Video Production Outsourcing Can Elevate Your University’s Content Strategy</h3>
  1566. <p>&nbsp;</p>
  1567. <p>Many universities already have talented communications teams and in-house creatives, making it tempting to keep video production internal. However, as the demand for high-quality, engaging content grows, video production outsourcing offers a powerful solution to scale content creation without stretching internal resources too thin.</p>
  1568. <p><strong>The Challenges of In-House Video Production</strong></p>
  1569. <p>Producing video content isn’t just about having a camera—it requires expertise, time, and a dedicated production workflow. In-house marketing teams are often balancing multiple responsibilities, from managing digital campaigns to creating social media content, press releases, and internal communications. Adding large-scale video projects to this workload can lead to stretched deadlines, lower production quality, or content that lacks impact.</p>
  1570. <p>Beyond resource limitations, there’s also the issue of creative perspective. While internal teams know the university’s brand inside and out, this familiarity can sometimes lead to repetitive storytelling. External video partners bring fresh, strategic insights that can elevate content, introduce innovative storytelling techniques, and provide the technical expertise to produce high-end videos that captivate audiences.</p>
  1571. <p><strong>Why Video Production Outsourcing Makes a Difference</strong></p>
  1572. <p>Partnering with a professional video production agency doesn’t mean losing control—it means gaining specialised expertise, high-end production value, and the ability to scale content effortlessly. A trusted agency works as an extension of your team, ensuring your brand’s identity and messaging remain intact while handling the complex logistics of production.</p>
  1573. <p><strong>Key Benefits of Video Production Outsourcing:</strong></p>
  1574. <ul>
  1575. <li>Higher production value: Access to industry-grade cameras, lighting, and post-production tools.</li>
  1576. <li>Faster turnaround times: Agencies have dedicated teams focused solely on video, ensuring efficient delivery.</li>
  1577. <li>Specialist expertise: From storytelling techniques to motion graphics, agencies bring skills that in-house teams may not have.</li>
  1578. <li>Reduced internal workload: Allowing marketing teams to focus on strategy while experts handle execution.</li>
  1579. </ul>
  1580. <p><strong>When Should Universities Consider Outsourcing Video Production?</strong></p>
  1581. <ul>
  1582. <li>For high-stakes projects like promotional campaigns, student recruitment videos, or alumni engagement content.</li>
  1583. <li>When scaling content production beyond what the internal team can manage.</li>
  1584. <li>When looking for fresh creative input to avoid repetitive or uninspired storytelling.</li>
  1585. <li>For specialist expertise such as drone footage, animation, or documentary-style videos.</li>
  1586. </ul>
  1587. <p>In an era where video plays a crucial role in university marketing and communications, video production outsourcing can be the key to producing impactful, high-quality content without overburdening internal teams. It’s not about replacing in-house talent—it’s about enhancing capabilities, increasing efficiency, and delivering exceptional content that resonates.</p>
  1588. <p>&nbsp;</p>
  1589. <p><b>References</b></p>
  1590. <p><a href="https://blog.hubspot.com/marketing/outsourcing-video-production" target="_blank" rel="noopener"><span style="font-weight: 400;">The Benefits of Outsourcing Video Production for Businesses</span></a> <a href="https://blog.hubspot.com/marketing/outsourcing-video-production" target="_blank" rel="noopener"><span style="font-weight: 400;"><br /></span></a><a href="https://www.insidehighered.com/admissions/article/2023/05/10/power-video-higher-education-marketing" target="_blank" rel="noopener"><span style="font-weight: 400;">Why Higher Education Marketing Needs Professional Video Content</span></a><span style="font-weight: 400;"><br /></span><a href="https://www.forbes.com/sites/forbesagencycouncil/2022/08/03/how-to-choose-the-right-video-production-agency/" target="_blank" rel="noopener"><span style="font-weight: 400;">How to Choose a Video Production Partner for Your Brand</span></a><span style="font-weight: 400;"><br /></span></p>
  1591. <p>&nbsp;</p></div>
  1592. </div><div class="et_pb_with_border et_pb_module et_pb_text et_pb_text_25 et_animated  et_pb_text_align_left et_pb_bg_layout_light">
  1597. <div class="et_pb_text_inner"><h3 style="text-align: center;">Want to create high-impact university marketing videos without the hassle?</h3>
  1598. <h3 style="text-align: center;"><strong><span style="text-decoration: underline;"><a href="https://www.slateandmortar.com/get-in-touch">Contact us today</a></span></strong> to get started!</h3></div>
  1599. </div>
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  1648.  
  1649. <div class="et_pb_image_container"><a href="https://www.slateandmortar.com/news/4th-july-the-friday-filmmaking-blog" class="entry-featured-image-url"><img loading="lazy" loading="lazy" decoding="async" src="https://www.slateandmortar.com/wp-content/uploads/2025/07/30-The-Friday-Filmmaking-Blog-400x250.png" alt="4th July | The Friday Filmmaking Blog" class="" srcset="https://www.slateandmortar.com/wp-content/uploads/2025/07/30-The-Friday-Filmmaking-Blog.png 479w, https://www.slateandmortar.com/wp-content/uploads/2025/07/30-The-Friday-Filmmaking-Blog-400x250.png 480w " sizes="(max-width:479px) 479px, 100vw " width="400" height="250" title="Video Production Outsourcing: Why Universities Should Rethink Their Approach 13"><span class="et_overlay et_pb_inline_icon" data-icon="U"></span></a></div>
  1650. <h2 class="entry-title">
  1651. <a href="https://www.slateandmortar.com/news/4th-july-the-friday-filmmaking-blog">4th July | The Friday Filmmaking Blog</a>
  1652. </h2>
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  1657. <article id="post-8504" class="et_pb_post clearfix et_pb_has_overlay et_pb_blog_item_4_1 post-8504 post type-post status-publish format-standard has-post-thumbnail hentry category-news">
  1658.  
  1659. <div class="et_pb_image_container"><a href="https://www.slateandmortar.com/news/higher-education-video-production" class="entry-featured-image-url"><img loading="lazy" loading="lazy" decoding="async" src="https://www.slateandmortar.com/wp-content/uploads/2025/04/WK-23-Higher-Education-Video-Production-Without-the-Disruption-400x250.png" alt="Higher Education Video Production Without the Disruption" class="" srcset="https://www.slateandmortar.com/wp-content/uploads/2025/04/WK-23-Higher-Education-Video-Production-Without-the-Disruption.png 479w, https://www.slateandmortar.com/wp-content/uploads/2025/04/WK-23-Higher-Education-Video-Production-Without-the-Disruption-400x250.png 480w " sizes="(max-width:479px) 479px, 100vw " width="400" height="250" title="Video Production Outsourcing: Why Universities Should Rethink Their Approach 14"><span class="et_overlay et_pb_inline_icon" data-icon="U"></span></a></div>
  1660. <h2 class="entry-title">
  1661. <a href="https://www.slateandmortar.com/news/higher-education-video-production">Higher Education Video Production Without the Disruption</a>
  1662. </h2>
  1664. <div class="post-content"><div class="post-content-inner et_multi_view_hidden"></div></div>
  1665. </article>
  1667. <article id="post-8615" class="et_pb_post clearfix et_pb_has_overlay et_pb_blog_item_4_2 post-8615 post type-post status-publish format-standard has-post-thumbnail hentry category-news">
  1668.  
  1669. <div class="et_pb_image_container"><a href="https://www.slateandmortar.com/news/30th-may-the-friday-filmmaking-blog" class="entry-featured-image-url"><img loading="lazy" loading="lazy" decoding="async" src="https://www.slateandmortar.com/wp-content/uploads/2025/05/22-The-Friday-Filmmaking-Blog-400x250.png" alt="30th May | The Friday Filmmaking Blog" class="" srcset="https://www.slateandmortar.com/wp-content/uploads/2025/05/22-The-Friday-Filmmaking-Blog.png 479w, https://www.slateandmortar.com/wp-content/uploads/2025/05/22-The-Friday-Filmmaking-Blog-400x250.png 480w " sizes="(max-width:479px) 479px, 100vw " width="400" height="250" title="Video Production Outsourcing: Why Universities Should Rethink Their Approach 15"><span class="et_overlay et_pb_inline_icon" data-icon="U"></span></a></div>
  1670. <h2 class="entry-title">
  1671. <a href="https://www.slateandmortar.com/news/30th-may-the-friday-filmmaking-blog">30th May | The Friday Filmmaking Blog</a>
  1672. </h2>
  1674. <div class="post-content"><div class="post-content-inner et_multi_view_hidden"></div></div>
  1675. </article>
  1676. </div>
  1677. </div>
  1678. </div>
  1679. </div>
  1680. </div>
  1685. </div>
  1688. </div><div class="et_pb_section et_pb_section_35 et_pb_with_background et_section_regular" >
  1695. <div class="et_pb_row et_pb_row_34">
  1696. <div class="et_pb_column et_pb_column_4_4 et_pb_column_34  et_pb_css_mix_blend_mode_passthrough et-last-child">
  1701. <div class="et_pb_module et_pb_text et_pb_text_27  et_pb_text_align_left et_pb_bg_layout_light">
  1706. <div class="et_pb_text_inner"><h2>Thinking about using an award winning production company for your next project?</h2></div>
  1707. </div><div class="et_pb_module et_pb_text et_pb_text_28  et_pb_text_align_center et_pb_bg_layout_light">
  1712. <div class="et_pb_text_inner"><p>Want to chat through a video or animation idea you may have?<br />Planning on using video or animation in your next campaign?</p>
  1713. <p>We’d love to hear from you. Get in touch today!</p></div>
  1714. </div>
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  1816. </item>
  1817. <item>
  1818. <title>2nd May &#124; The Friday Filmmaking Blog</title>
  1819. <link>https://www.slateandmortar.com/news/2nd-may-the-friday-filmmaking-blog</link>
  1821. <dc:creator><![CDATA[Stuart Whitehouse]]></dc:creator>
  1822. <pubDate>Thu, 01 May 2025 14:19:18 +0000</pubDate>
  1823. <category><![CDATA[News]]></category>
  1824. <guid isPermaLink="false">https://www.slateandmortar.com/?p=8539</guid>
  1825.  
  1826. <description><![CDATA[Explore how shadows, method directing, and John Wick stunts are shaping the future of filmmaking in this week’s roundup.]]></description>
  1827. <content:encoded><![CDATA[<p><div class="et_pb_section et_pb_section_36 et_pb_fullwidth_section et_section_regular" >
  1834. <div class="et_pb_module et_pb_fullwidth_post_title_5 et_pb_post_title  et_pb_text_align_center et_pb_bg_layout_light et_pb_image_below"   >
  1840. <div class="et_pb_title_container">
  1841. <h1 class="entry-title">2nd May | The Friday Filmmaking Blog</h1>
  1842. </div>
  1844. </div>
  1847. </div><div class="et_pb_section et_pb_section_37 et_section_regular" >
  1854. <div class="et_pb_row et_pb_row_36">
  1855. <div class="et_pb_column et_pb_column_4_4 et_pb_column_36  et_pb_css_mix_blend_mode_passthrough et-last-child">
  1860. <div class="et_pb_module et_pb_image et_pb_image_5">
  1865. <span class="et_pb_image_wrap "><img loading="lazy" loading="lazy" decoding="async" width="1280" height="720" src="https://www.slateandmortar.com/wp-content/uploads/2025/05/18-The-Friday-Filmmaking-Blog.png" alt="18 The Friday Filmmaking Blog" title="18 The Friday Filmmaking Blog" srcset="https://www.slateandmortar.com/wp-content/uploads/2025/05/18-The-Friday-Filmmaking-Blog.png 1280w, https://www.slateandmortar.com/wp-content/uploads/2025/05/18-The-Friday-Filmmaking-Blog-980x551.png 980w, https://www.slateandmortar.com/wp-content/uploads/2025/05/18-The-Friday-Filmmaking-Blog-480x270.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1280px, 100vw" class="wp-image-8543" /></span>
  1866. </div>
  1867. </div>
  1872. </div>
  1875. </div><div class="et_pb_section et_pb_section_38 et_pb_with_background et_section_regular" >
  1882. <div class="et_pb_row et_pb_row_37 et_animated">
  1883. <div class="et_pb_column et_pb_column_4_4 et_pb_column_37  et_pb_css_mix_blend_mode_passthrough et-last-child">
  1888. <div class="et_pb_module et_pb_text et_pb_text_29  et_pb_text_align_left et_pb_bg_layout_light">
  1893. <div class="et_pb_text_inner"><p data-pm-slice="1 1 &#091;&#093;"><span class="relative -mx-px my-&#091;-0.2rem&#093; rounded px-px py-&#091;0.2rem&#093; transition-colors duration-100 ease-in-out">Welcome to this week’s edition of the Friday Filmmaking Blog, where we delve into the art and craft of filmmaking through three compelling reads.</span> <span class="relative -mx-px my-&#091;-0.2rem&#093; rounded px-px py-&#091;0.2rem&#093; transition-colors duration-100 ease-in-out">First, we explore the atmospheric cinematography of Alvin Sun in <em data-start="65" data-end="79">The Killgrin</em>, highlighting how shadows can become a narrative force.</span> <span class="relative -mx-px my-&#091;-0.2rem&#093; rounded px-px py-&#091;0.2rem&#093; transition-colors duration-100 ease-in-out">Next, we examine the concept of &#8220;method directing,&#8221; a technique that fosters authentic performances by immersing actors in their characters&#8217; experiences.</span> <span class="relative -mx-px my-&#091;-0.2rem&#093; rounded px-px py-&#091;0.2rem&#093; transition-colors duration-100 ease-in-out">Finally, we get a behind-the-scenes look at the <em data-start="48" data-end="59">John Wick</em> franchise with the upcoming documentary <em data-start="100" data-end="114">Wick is Pain</em>, revealing the dedication and challenges faced by the cast and crew.</span> <span class="relative -mx-px my-&#091;-0.2rem&#093; rounded px-px py-&#091;0.2rem&#093; transition-colors duration-100 ease-in-out">These articles offer valuable insights for filmmakers seeking to enhance their storytelling techniques.</span></p></div>
  1894. </div>
  1895. </div>
  1900. </div>
  1903. </div><div class="et_pb_section et_pb_section_39 et_pb_with_background et_section_regular" >
  1910. <div class="et_pb_row et_pb_row_38 et_animated">
  1911. <div class="et_pb_column et_pb_column_4_4 et_pb_column_38  et_pb_css_mix_blend_mode_passthrough et-last-child">
  1916. <div class="et_pb_module et_pb_text et_pb_text_30  et_pb_text_align_left et_pb_bg_layout_light">
  1921. <div class="et_pb_text_inner"><h3 style="text-align: center;">DP Alvin Sun on the Importance of Shadows in &#8216;The Killgrin&#8217;</h3>
  1922. <p>&nbsp;</p>
  1923. <p class="" data-start="358" data-end="471"><span class="relative -mx-px my-&#091;-0.2rem&#093; rounded px-px py-&#091;0.2rem&#093; transition-colors duration-100 ease-in-out">In a recent interview with No Film School, cinematographer Alvin Sun discusses his work on the psychological horror film <em data-start="121" data-end="135">The Killgrin</em>.</span> <span class="relative -mx-px my-&#091;-0.2rem&#093; rounded px-px py-&#091;0.2rem&#093; transition-colors duration-100 ease-in-out">Directed by Joanna Tsanis, the film centers on Miranda, who, after a personal tragedy, discovers she has an infection of her aura called a &#8220;killgrin&#8221; that thrives on her misery.</span> </p>
  1924. <p class="" data-start="473" data-end="598"><span class="relative -mx-px my-&#091;-0.2rem&#093; rounded px-px py-&#091;0.2rem&#093; transition-colors duration-100 ease-in-out">Sun emphasizes the significance of shadows in the film, stating, &#8220;Shadows were not just a visual element to the film, but a story element as well. The Killgrin plays on the idea that it follows a person around, like a shadow.&#8221;</span> <span class="relative -mx-px my-&#091;-0.2rem&#093; rounded px-px py-&#091;0.2rem&#093; transition-colors duration-100 ease-in-out">Drawing inspiration from films like <em data-start="36" data-end="47">Nosferatu</em> (1922) and Japanese horror such as <em data-start="83" data-end="90">Kairo</em> (<em data-start="92" data-end="99">Pulse</em>), Sun aimed to create an atmosphere of unease and psychological tension.</span></p>
  1925. <p class="" data-start="600" data-end="725"><span class="relative -mx-px my-&#091;-0.2rem&#093; rounded px-px py-&#091;0.2rem&#093; transition-colors duration-100 ease-in-out">The collaboration between Sun and Tsanis began during pre-production, where they conducted extensive discussions over Zoom to align their visions.</span> <span class="relative -mx-px my-&#091;-0.2rem&#093; rounded px-px py-&#091;0.2rem&#093; transition-colors duration-100 ease-in-out">Sun&#8217;s background as a gaffer and key grip, working across commercials, features, and TV, provided him with a comprehensive understanding of lighting and camera work, which he brought to his role as DP.</span>​</p>
  1926. <p class="" data-start="727" data-end="852"><span class="relative -mx-px my-&#091;-0.2rem&#093; rounded px-px py-&#091;0.2rem&#093; transition-colors duration-100 ease-in-out">Sun&#8217;s approach to cinematography in <em data-start="36" data-end="50">The Killgrin</em> showcases how lighting and shadows can be harnessed to enhance storytelling, particularly in the horror genre.</span> <span class="relative -mx-px my-&#091;-0.2rem&#093; rounded px-px py-&#091;0.2rem&#093; transition-colors duration-100 ease-in-out">His work serves as a testament to the power of visual elements in conveying psychological themes and emotions.</span>​</p>
  1927. <p class="" data-start="854" data-end="933"><span class="relative -mx-px my-&#091;-0.2rem&#093; rounded px-px py-&#091;0.2rem&#093; transition-colors duration-100 ease-in-out">For a deeper dive into Alvin Sun&#8217;s insights and techniques, read the full interview on <a href="https://nofilmschool.com/dp-alvin-sun-interview" target="_blank" rel="noopener">No Film School</a>.</span></p>
  1928. <p data-start="854" data-end="933">
  1929. <p><iframe title="The Killgrin | Official Promo #1 HD | Available Now on Digital" width="1080" height="608" src="https://www.youtube.com/embed/U6QqnIPlGmQ?feature=oembed"  allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></p></div>
  1930. </div>
  1931. </div>
  1936. </div>
  1939. </div><div class="et_pb_section et_pb_section_40 et_pb_with_background et_section_regular" >
  1946. <div class="et_pb_row et_pb_row_39 et_animated">
  1947. <div class="et_pb_column et_pb_column_4_4 et_pb_column_39  et_pb_css_mix_blend_mode_passthrough et-last-child">
  1952. <div class="et_pb_module et_pb_text et_pb_text_31  et_pb_text_align_left et_pb_bg_layout_light">
  1957. <div class="et_pb_text_inner"><h3 style="text-align: center;">Method Directing – What is It and How to Use It?</h3>
  1958. <p>&nbsp;</p>
  1959. <p class="" data-start="1096" data-end="1215"><span class="relative -mx-px my-&#091;-0.2rem&#093; rounded px-px py-&#091;0.2rem&#093; transition-colors duration-100 ease-in-out"><a href="https://www.cined.com/method-directing-what-is-it-and-how-to-use-it/" target="_blank" rel="noopener">CineD</a>&#8216;s recent article explores the concept of &#8220;method directing,&#8221; a technique that parallels method acting by immersing actors deeply into their characters&#8217; experiences.</span> <span class="relative -mx-px my-&#091;-0.2rem&#093; rounded px-px py-&#091;0.2rem&#093; transition-colors duration-100 ease-in-out">While method acting involves actors drawing upon their own emotions to deliver authentic performances, method directing focuses on creating an environment that facilitates such immersion.</span></p>
  1960. <p class="" data-start="1217" data-end="1342"><span class="relative -mx-px my-&#091;-0.2rem&#093; rounded px-px py-&#091;0.2rem&#093; transition-colors duration-100 ease-in-out">Method directing involves various tools and approaches, such as encouraging actors to stay in character off-camera, using improvisation to explore scenes, and fostering a collaborative atmosphere on set.</span> <span class="relative -mx-px my-&#091;-0.2rem&#093; rounded px-px py-&#091;0.2rem&#093; transition-colors duration-100 ease-in-out">The goal is to elicit genuine emotional responses, resulting in more believable and impactful performances.</span>​</p>
  1961. <p class="" data-start="1344" data-end="1469"><span class="relative -mx-px my-&#091;-0.2rem&#093; rounded px-px py-&#091;0.2rem&#093; transition-colors duration-100 ease-in-out">The article emphasises that method directing is not a one-size-fits-all approach but rather a set of techniques that directors can adapt to suit their project&#8217;s needs.</span> <span class="relative -mx-px my-&#091;-0.2rem&#093; rounded px-px py-&#091;0.2rem&#093; transition-colors duration-100 ease-in-out">By understanding and applying these methods, directors can enhance the authenticity of their films, creating a more engaging experience for audiences.</span>​</p>
  1962. <p class="" data-start="1471" data-end="1550"><span class="relative -mx-px my-&#091;-0.2rem&#093; rounded px-px py-&#091;0.2rem&#093; transition-colors duration-100 ease-in-out">For filmmakers interested in deepening their directing skills and fostering authentic performances, this article provides valuable insights into method directing.</span></p>
  1963. <p data-start="1471" data-end="1550">
  1964. <p class="" data-start="3828" data-end="4004">
  1965. <p><iframe title="Best Joker Scenes in The Dark Knight | Max" width="1080" height="608" src="https://www.youtube.com/embed/lNLmk7CPtOw?feature=oembed"  allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></p></div>
  1966. </div>
  1967. </div>
  1972. </div>
  1975. </div><div class="et_pb_section et_pb_section_41 et_pb_with_background et_section_regular" >
  1982. <div class="et_pb_row et_pb_row_40 et_animated">
  1983. <div class="et_pb_column et_pb_column_4_4 et_pb_column_40  et_pb_css_mix_blend_mode_passthrough et-last-child">
  1988. <div class="et_pb_module et_pb_text et_pb_text_32  et_pb_text_align_left et_pb_bg_layout_light">
  1993. <div class="et_pb_text_inner"><h3 style="text-align: center;">&#8216;Wick is Pain&#8217; Trailer – Keanu Reeves&#8217; John Wick Stunt Documentary</h3>
  1994. <p>&nbsp;</p>
  1995. <p class="" data-start="1732" data-end="1897"><span class="relative -mx-px my-&#091;-0.2rem&#093; rounded px-px py-&#091;0.2rem&#093; transition-colors duration-100 ease-in-out">The upcoming documentary <em data-start="25" data-end="39">Wick is Pain</em> offers an in-depth look at the making of the <em data-start="85" data-end="96">John Wick</em> franchise, highlighting the physical and emotional challenges faced by the cast and crew.</span> <span class="relative -mx-px my-&#091;-0.2rem&#093; rounded px-px py-&#091;0.2rem&#093; transition-colors duration-100 ease-in-out">As reported by <a href="https://www.indiewire.com/news/trailers/wick-is-pain-trailer-keanu-reeves-john-wick-stunt-doc-1235119492/" target="_blank" rel="noopener">IndieWire</a>, the documentary features behind-the-scenes footage and interviews that reveal the dedication required to bring the action-packed series to life.</span> ​</p>
  1996. <p class="" data-start="1899" data-end="2064"><span class="relative -mx-px my-&#091;-0.2rem&#093; rounded px-px py-&#091;0.2rem&#093; transition-colors duration-100 ease-in-out">Keanu Reeves, known for performing many of his own stunts, discusses the intense training and preparation involved in portraying the titular character.</span> <span class="relative -mx-px my-&#091;-0.2rem&#093; rounded px-px py-&#091;0.2rem&#093; transition-colors duration-100 ease-in-out">He candidly shares experiences of pushing himself to the limit, including moments of physical exhaustion and injury.</span> <span class="relative -mx-px my-&#091;-0.2rem&#093; rounded px-px py-&#091;0.2rem&#093; transition-colors duration-100 ease-in-out">The documentary also sheds light on the collaborative efforts of the stunt coordinators, directors, and other crew members who contributed to the franchise&#8217;s success.</span>​</p>
  1997. <p class="" data-start="2066" data-end="2191"><span class="relative -mx-px my-&#091;-0.2rem&#093; rounded px-px py-&#091;0.2rem&#093; transition-colors duration-100 ease-in-out"><em data-start="0" data-end="14" data-is-only-node="">Wick is Pain</em> not only celebrates the achievements of the <em data-start="59" data-end="70">John Wick</em> series but also serves as a testament to the resilience and passion of those behind the scenes.</span> <span class="relative -mx-px my-&#091;-0.2rem&#093; rounded px-px py-&#091;0.2rem&#093; transition-colors duration-100 ease-in-out">For filmmakers and fans alike, the documentary provides valuable insights into the complexities of action filmmaking and the commitment required to execute high-octane sequences.</span>​</p>
  1998. <p class="" data-start="2193" data-end="2278"><span class="relative -mx-px my-&#091;-0.2rem&#093; rounded px-px py-&#091;0.2rem&#093; transition-colors duration-100 ease-in-out">Watch the trailer for <em data-start="22" data-end="36">Wick is Pain</em> here:</span></p>
  1999. <p data-start="2193" data-end="2278">
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  2073. <a href="https://www.slateandmortar.com/news/30th-may-the-friday-filmmaking-blog">30th May | The Friday Filmmaking Blog</a>
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  2103. <div class="et_pb_module et_pb_text et_pb_text_34  et_pb_text_align_left et_pb_bg_layout_light">
  2108. <div class="et_pb_text_inner"><h2>Thinking about using an award winning production company for your next project?</h2></div>
  2109. </div><div class="et_pb_module et_pb_text et_pb_text_35  et_pb_text_align_center et_pb_bg_layout_light">
  2114. <div class="et_pb_text_inner"><p>Want to chat through a video or animation idea you may have?<br />Planning on using video or animation in your next campaign?</p>
  2115. <p>We’d love to hear from you. Get in touch today!</p></div>
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