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  31. <title>17th May- Dan’s Filmmaking Wonders</title>
  32. <link>https://www.slateandmortar.com/news/17th-may-dans-filmmaking-wonders</link>
  33. <comments>https://www.slateandmortar.com/news/17th-may-dans-filmmaking-wonders#respond</comments>
  35. <dc:creator><![CDATA[Stuart Whitehouse]]></dc:creator>
  36. <pubDate>Fri, 17 May 2024 08:05:02 +0000</pubDate>
  37. <category><![CDATA[News]]></category>
  38. <guid isPermaLink="false">https://www.slateandmortar.com/?p=6917</guid>
  39.  
  40. <description><![CDATA[Join us as we explore the evolution of documentary filmmaking, envisioning how AI technology could revolutionise future workflows.]]></description>
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  55. <h1 class="entry-title">17th May- Dan’s Filmmaking Wonders</h1>
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  79. <span class="et_pb_image_wrap "><img fetchpriority="high" fetchpriority="high" decoding="async" width="1280" height="720" src="https://www.slateandmortar.com/wp-content/uploads/2024/05/19-Dans-Friday-Filmmaking-Creative-Tips-Wonders.png" alt="19 Dan&#039;s Friday Filmmaking Creative Tips &amp; Wonders" title="19 Dan&#039;s Friday Filmmaking Creative Tips &amp; Wonders" srcset="https://www.slateandmortar.com/wp-content/uploads/2024/05/19-Dans-Friday-Filmmaking-Creative-Tips-Wonders.png 1280w, https://www.slateandmortar.com/wp-content/uploads/2024/05/19-Dans-Friday-Filmmaking-Creative-Tips-Wonders-300x169.png 300w, https://www.slateandmortar.com/wp-content/uploads/2024/05/19-Dans-Friday-Filmmaking-Creative-Tips-Wonders-1024x576.png 1024w, https://www.slateandmortar.com/wp-content/uploads/2024/05/19-Dans-Friday-Filmmaking-Creative-Tips-Wonders-768x432.png 768w, https://www.slateandmortar.com/wp-content/uploads/2024/05/19-Dans-Friday-Filmmaking-Creative-Tips-Wonders-1080x608.png 1080w, https://www.slateandmortar.com/wp-content/uploads/2024/05/19-Dans-Friday-Filmmaking-Creative-Tips-Wonders-980x551.png 980w, https://www.slateandmortar.com/wp-content/uploads/2024/05/19-Dans-Friday-Filmmaking-Creative-Tips-Wonders-480x270.png 480w" sizes="(max-width: 1280px) 100vw, 1280px" class="wp-image-6927" /></span>
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  107. <div class="et_pb_text_inner"><p>&nbsp;</p>
  108. <p>In this week’s blog, we delve into the evolution of documentary filmmaking, exploring the potential transformative impact of AI technology on various processes and workflows. Then, we celebrate the work of the true Master of Light, Conrad Hall, by highlighting some of the standout scenes from his career as a pioneering cinematographer. Finally, we gain insight into the iconic characters portrayed by Al Pacino as he shares exclusive reflections on bringing these memorable roles to life in some of his most renowned films.</p></div>
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  131. <div class="et_pb_module et_pb_text et_pb_text_1  et_pb_text_align_left et_pb_bg_layout_light">
  136. <div class="et_pb_text_inner"><h3 style="text-align: center;">The Evolution of Documentary Filmmaking</h3>
  137. <p>&nbsp;</p>
  138. <p><span style="font-weight: 400;">Documentary filmmaking has long been a powerful medium for exploring real-world issues, shedding light on untold stories, and driving societal change. With the rise of AI technology, the landscape of documentary filmmaking could undergo a profound transformation. From research and production to distribution and audience engagement, AI is revolutionising every aspect of the documentary filmmaking process, below are a few ways in which AI could transform the documentary filmmaking process.</span></p>
  139. <p>&nbsp;</p>
  140. <p><strong>Research and Story Development</strong></p>
  141. <p><span style="font-weight: 400;">AI-powered tools are enabling documentary filmmakers to sift through vast amounts of data and uncover compelling narratives. Natural language processing algorithms can analyse text from articles, interviews, and social media to identify trends, insights, and potential story angles. This allows filmmakers to delve deeper into complex subject matters and discover hidden connections that may have gone unnoticed.</span></p>
  142. <p>&nbsp;</p>
  143. <p><strong>Production and Editing</strong></p>
  144. <p><span style="font-weight: 400;">AI is offering filmmakers innovative tools to streamline workflows and enhance creativity. Automated video editing software powered by machine learning algorithms can analyse footage, identify key moments, and even suggest edits based on predefined criteria. This not only accelerates the editing process but also provides filmmakers with new avenues for experimentation and storytelling.</span></p>
  145. <p>&nbsp;</p>
  146. <p><strong>Personalised Content and Distribution</strong></p>
  147. <p><span style="font-weight: 400;">AI-driven algorithms are reshaping the way documentaries are distributed and consumed. Streaming platforms leverage AI-powered recommendation engines to deliver personalised content recommendations based on users viewing history, preferences, and demographics. This not only helps audiences discover new documentaries but also enables filmmakers to reach niche audiences and amplify their impact making sure the documentaries are seen by the right audiences worldwide.</span></p>
  148. <p><span style="font-weight: 400;">While AI technology holds immense potential for documentary filmmaking, it also raises important ethical considerations and challenges. Questions around data privacy, algorithmic bias, and the authenticity of AI-generated content must be carefully addressed to ensure responsible and ethical use of AI in documentary filmmaking. Additionally, there is a risk of AI technology exacerbating existing inequalities in access to resources and opportunities within the film industry. In the video posted below by ‘Alex Zarfati’ he shows us some powerful AI tools that could be harnessed to improve workflows and your storytelling capabilities:</span></p>
  149. <p>&nbsp;</p>
  150. <p><iframe title="INSANE AI Tools That Will TRANFORM Your FILMMAKING" width="1080" height="608" src="https://www.youtube.com/embed/jSN2T6_CRn4?feature=oembed"  allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></p>
  151. <p>&nbsp;</p></div>
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  179. <div class="et_pb_text_inner"><h3 style="text-align: center;">Master of Light &#8211; Iconic Cinematography from Conrad Hall</h3>
  180. <p>&nbsp;</p>
  181. <p><span style="font-weight: 400;">Conrad Hall stands out as one of the most talented and renowned cinematographers in the history of cinema. With a career spanning over four decades, his ability to capture emotion, atmosphere, and narrative depth through his lens has earned him three Oscars and a star on the Hollywood Walk of Fame. In this post, we look into the captivating cinematography of Conrad Hall by highlighting some of my favourite shots and sequences from his most memorable films.</span></p>
  182. <p><strong>American Beauty (1999) &#8211; The Falling Rose Petals Scene</strong></p>
  183. <p><span style="font-weight: 400;">One of my favourite films of all time ‘American Beauty’ features an incredible shot by Conrad Hall where Lester Burnham (Kevin Spacey) watches in awe as Angela (Mena Suvari) performs a dance with rose petals cascading over her body. Hall&#8217;s cinematography captures the delicate interplay of light and shadow, accentuating the sensual beauty of the scene while also hinting at the underlying themes of desire and longing. The juxtaposition of Angela&#8217;s youthful innocence with the decaying beauty of the rose petals serves as a poignant metaphor for the fleeting nature of happiness and the search for meaning in a world filled with contradictions. Interestingly the scene is played in reverse speed to give the illusion of petals defying gravity and falling towards the camera, with Mena performing her actions in reverse to fully sell the onscreen illusion. By playing the shot in reverse, Hall invites viewers to reconsider their perceptions of reality, blurring the lines between fantasy and reality.</span></p>
  184. <p>&nbsp;</p>
  185. <p><iframe title="American Beauty (1999) -  &#039;Arose&#039; scene &#091;1080&#093;" width="1080" height="608" src="https://www.youtube.com/embed/bYcaHzx5TNk?feature=oembed"  allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></p>
  186. <p>&nbsp;</p>
  187. <p><strong>In Cold Blood (1967) &#8211; The Hopeless Dreams Scene</strong></p>
  188. <p><span style="font-weight: 400;">In the iconic film ‘In Cold Blood,’ Conrad Hall demonstrates his filmmaking mastery of creating atmosphere and emotion through cinematography in the ‘Hopeless Dreams’ scene. As the rain in the scene pours outside, Hall&#8217;s lighting design becomes the silent storyteller. Through the use of carefully placed lights and reflections, Hall creates the illusion of tears streaming down the character&#8217;s face. This poignant visual metaphor mirrors the internal turmoil and shattered dreams of the character, emphasising the hopelessness of their situation. The juxtaposition of the external storm with the internal struggle adds depth and complexity to the scene, immersing viewers in a world of despair and longing. </span></p>
  189. <p>&nbsp;</p>
  190. <p><iframe title="In Cold Blood (7/8) Movie CLIP - Hopeless Dreams (1967) HD" width="1080" height="608" src="https://www.youtube.com/embed/k4YuBxpQwqA?feature=oembed"  allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></p>
  191. <p>&nbsp;</p>
  192. <p><strong>Road to Perdition (2002) &#8211; Rain Soaked Alley Scene</strong></p>
  193. <p><span style="font-weight: 400;">‘Road to Perdition’ is a visual masterpiece that showcases Hall&#8217;s ability to create mood and tension through lighting and composition. In the rain-soaked alley shootout sequence, Hall&#8217;s cinematography elevates the noir-inspired atmosphere, with shadows and reflections heightening the sense of danger and intrigue. The interplay of light and darkness adds depth to the scene, underscoring the moral ambiguity of the characters&#8217; actions. Through the strategic manipulation of reflection, shadows, and contrast, Conrad Hall crafts a scene of intense suspense and visual impact. This mastery of tonality harks back to Hall&#8217;s roots in black and white cinematography. Interestingly, Hall initially envisioned ‘Road to Perdition’ in black and white, but the decision to embrace a high-contrast palette incorporating muted greens and browns adds to the film&#8217;s visual power. What makes this scene even more remarkable is its reliance on visual storytelling. With no dialogue, Hall&#8217;s cinematography speaks volumes, drawing viewers deeper into the gripping narrative.</span></p>
  194. <p>&nbsp;</p>
  195. <p><iframe title="The Beauty Of Road to Perdition" width="1080" height="608" src="https://www.youtube.com/embed/5xLtEFaDT3M?feature=oembed"  allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></p>
  196. <p>&nbsp;</p></div>
  197. </div>
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  203. </div>
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  219. <div class="et_pb_module et_pb_text et_pb_text_3  et_pb_text_align_left et_pb_bg_layout_light">
  224. <div class="et_pb_text_inner"><h3 style="text-align: center;">Al Pacino Breaks Down His Most Iconic Characters</h3>
  225. <p>&nbsp;</p>
  226. <p><span style="font-weight: 400;">Al Pacino is a legendary actor whose name is known all over the world. In his long remarkable career he has played countless iconic roles, from the brooding intensity of Michael Corleone in ‘The Godfather’ trilogy to the impassioned Tony Montana in ‘Scarface,’ Pacino has brought a mesmerising depth and complexity to each character he portrays. In a recent video interview posted by </span><a href="https://www.gq-magazine.co.uk/" target="_blank" rel="noopener"><span style="font-weight: 400;">GQ</span></a><span style="font-weight: 400;"> Al Pacino breaks down some of his most iconic characters in his memorable movies, shedding light on how  the roles came to be, how he brought the characters to life and the thinking and thought processes behind some of his greatest roles.</span></p>
  227. <p>&nbsp;</p>
  228. <p><iframe title="Al Pacino Breaks Down His Most Iconic Characters | GQ" width="1080" height="608" src="https://www.youtube.com/embed/QqPUd0eI5yw?feature=oembed"  allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></p>
  229. <p>&nbsp;</p></div>
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  340. <div class="et_pb_text_inner"><h2>Thinking about using an award winning production company for your next project?</h2></div>
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  346. <div class="et_pb_text_inner"><p>Want to chat through a video or animation idea you may have?<br />Planning on using video or animation in your next campaign?</p>
  347. <p>We’d love to hear from you. Get in touch today!</p></div>
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  448. <wfw:commentRss>https://www.slateandmortar.com/news/17th-may-dans-filmmaking-wonders/feed</wfw:commentRss>
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  454. <media:title type="plain">Generation | Experimental A.I Animation on the Human Experience</media:title>
  455. <media:description type="html"><![CDATA[A brief journey through the human experience as seen by the eyes of an Artificial Intelligence.A selection of Short of the Week, the web&#039;s leading curators o...]]></media:description>
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  460. <item>
  461. <title>The Role of Emotion in Advertising: Engaging Audiences</title>
  462. <link>https://www.slateandmortar.com/news/emotion-in-advertising</link>
  463. <comments>https://www.slateandmortar.com/news/emotion-in-advertising#respond</comments>
  465. <dc:creator><![CDATA[Stuart Whitehouse]]></dc:creator>
  466. <pubDate>Wed, 15 May 2024 09:36:47 +0000</pubDate>
  467. <category><![CDATA[News]]></category>
  468. <guid isPermaLink="false">https://www.slateandmortar.com/?p=6317</guid>
  469.  
  470. <description><![CDATA[Dive into the power of emotion in advertising and turn your campaigns into memorable art forms that resonate deeply with audiences. ]]></description>
  471. <content:encoded><![CDATA[<p><div class="et_pb_section et_pb_section_10 et_pb_fullwidth_section et_section_regular" >
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  485. <h1 class="entry-title">The Role of Emotion in Advertising: Engaging Audiences</h1>
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  509. <span class="et_pb_image_wrap "><img loading="lazy" loading="lazy" decoding="async" width="1280" height="720" src="https://www.slateandmortar.com/wp-content/uploads/2024/02/Transform-Advertising-with-Emotion.png" alt="From Pitch to Passion: The Role of Emotion in Engaging Audiences" title="Transform Advertising with Emotion" srcset="https://www.slateandmortar.com/wp-content/uploads/2024/02/Transform-Advertising-with-Emotion.png 1280w, https://www.slateandmortar.com/wp-content/uploads/2024/02/Transform-Advertising-with-Emotion-980x551.png 980w, https://www.slateandmortar.com/wp-content/uploads/2024/02/Transform-Advertising-with-Emotion-480x270.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1280px, 100vw" class="wp-image-6321" /></span>
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  537. <div class="et_pb_text_inner"><h3 style="text-align: center;">Transform Advertising with Emotion!</h3>
  538. <p>&nbsp;</p>
  539. <p><span style="font-weight: 400;">In the realm of advertising, it&#8217;s the emotional undercurrent of a message that often spells the difference between a campaign that fades into the background and one that lingers in the collective memory. The notion that &#8220;People don&#8217;t buy products; they buy feelings&#8221; is a cornerstone principle that has shaped the landscape of advertising. This exploration delves into how leveraging emotion can transform advertising from mere communication to a resonant art form that deeply connects with audiences.</span></p>
  540. <p><span style="font-weight: 400;">The trap many creatives fall into is focusing solely on the &#8216;what&#8217;—the features of a product, the benefits of a service, or the ethos of a brand. This surface-level approach can overlook the potential for a deeper connection with the audience. The magic lies in exploring the &#8216;how&#8217;—how the message is conveyed, how it affects the audience emotionally, and how it fosters a deeper connection.</span></p>
  541. <p><span style="font-weight: 400;">The emphasis on the &#8216;how&#8217; of communication is crucial. It&#8217;s not enough to present a product or service; the goal is to craft a narrative that engages with the audience&#8217;s emotions—love, joy, fear, hope—creating a strong emotional bond. This connection is what elevates an advertisement from a simple pitch to a meaningful, shared experience, integrating the brand into the consumer&#8217;s life in a significant way.</span></p>
  542. <p><span style="font-weight: 400;">At the heart of effective advertising is the </span><a href="https://www.youtube.com/@Slateandmortar/" target="_blank" rel="noopener"><span style="font-weight: 400;">power of storytelling</span></a><span style="font-weight: 400;">, which can evoke a wide range of emotions and make the message memorable. A story that is rich in emotion can captivate the audience, making them feel seen and understood, and motivate them to action. This approach transcends the mere presentation of facts and figures, aiming instead to stir the soul and inspire a lasting bond with the brand.</span></p>
  543. <p><span style="font-weight: 400;">Consider a campaign for a coffee brand that focuses not on the bean&#8217;s origin or flavor profile, but on a moment shared between two people, enjoying a quiet morning together. This narrative places the emphasis on the emotional experience—the warmth, the connection, the memories—rather than the product itself.</span></p>
  544. <p><span style="font-weight: 400;">Another example could be an insurance company that chooses not to highlight the specifics of its policies but instead portrays the emotional journey of life&#8217;s unexpected challenges and the comfort of knowing there&#8217;s a safety net. This approach connects on an emotional level, addressing the audience&#8217;s fears and hopes in a way that is both relatable and reassuring.</span></p>
  545. <p><span style="font-weight: 400;">The use of </span><a href="https://www.slateandmortar.com/video-production-services/brand-promotion" target="_blank" rel="noopener"><span style="font-weight: 400;">emotion in advertising</span></a><span style="font-weight: 400;"> is more than a tactic; it&#8217;s a fundamental understanding that at the core of every purchase decision is a human feeling. By prioritising the </span><a href="https://www.thedrum.com/opinion/2022/02/14/emotional-advertising-how-and-why-brands-use-it-drive-sales" target="_blank" rel="nofollow noopener"><span style="font-weight: 400;">emotional connection</span></a><span style="font-weight: 400;">, advertisers can create campaigns that resonate more deeply, leave a lasting impression, and foster a genuine bond between the brand and its audience. In a world oversaturated with information, advertising that speaks to the heart stands out as authentic and compelling, reminding us that behind every transaction is a story waiting to be told.</span></p></div>
  546. </div>
  547. </div>
  552. </div>
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  573. <div class="et_pb_text_inner"><h3 style="text-align: center;">Ready to elevate your brand&#8217;s connection with your audience?</h3>
  574. <h3 style="text-align: center;">Let Slate and Mortar craft emotionally resonant campaigns that leave a lasting impact.</h3>
  575. <h3 style="text-align: center;"><span style="text-decoration: underline;"><a href="https://www.slateandmortar.com/get-in-touch">Contact us today</a></span> to bring your brand&#8217;s story to life.</h3></div>
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  625.  
  626. <div class="et_pb_image_container"><a href="https://www.slateandmortar.com/news/17th-may-dans-filmmaking-wonders" class="entry-featured-image-url"><img loading="lazy" loading="lazy" decoding="async" src="https://www.slateandmortar.com/wp-content/uploads/2024/05/19-Dans-Friday-Filmmaking-Creative-Tips-Wonders-400x250.png" alt="17th May- Dan’s Filmmaking Wonders" class="" srcset="https://www.slateandmortar.com/wp-content/uploads/2024/05/19-Dans-Friday-Filmmaking-Creative-Tips-Wonders.png 479w, https://www.slateandmortar.com/wp-content/uploads/2024/05/19-Dans-Friday-Filmmaking-Creative-Tips-Wonders-400x250.png 480w " sizes="(max-width:479px) 479px, 100vw " width="400" height="250" title="The Role of Emotion in Advertising: Engaging Audiences 4"><span class="et_overlay et_pb_inline_icon" data-icon="U"></span></a></div>
  627. <h2 class="entry-title">
  628. <a href="https://www.slateandmortar.com/news/17th-may-dans-filmmaking-wonders">
  629. 17th May- Dan’s Filmmaking Wonders </a>
  630. </h2>
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  636.  
  637. <div class="et_pb_image_container"><a href="https://www.slateandmortar.com/news/emotion-in-advertising" class="entry-featured-image-url"><img loading="lazy" loading="lazy" decoding="async" src="https://www.slateandmortar.com/wp-content/uploads/2024/02/Transform-Advertising-with-Emotion-400x250.png" alt="The Role of Emotion in Advertising: Engaging Audiences" class="" srcset="https://www.slateandmortar.com/wp-content/uploads/2024/02/Transform-Advertising-with-Emotion.png 479w, https://www.slateandmortar.com/wp-content/uploads/2024/02/Transform-Advertising-with-Emotion-400x250.png 480w " sizes="(max-width:479px) 479px, 100vw " width="400" height="250" title="The Role of Emotion in Advertising: Engaging Audiences 5"><span class="et_overlay et_pb_inline_icon" data-icon="U"></span></a></div>
  638. <h2 class="entry-title">
  639. <a href="https://www.slateandmortar.com/news/emotion-in-advertising">
  640. The Role of Emotion in Advertising: Engaging Audiences </a>
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  647.  
  648. <div class="et_pb_image_container"><a href="https://www.slateandmortar.com/news/10th-may-dans-friday-filmmaking-wonders" class="entry-featured-image-url"><img loading="lazy" loading="lazy" decoding="async" src="https://www.slateandmortar.com/wp-content/uploads/2024/05/18-Dans-Friday-Filmmaking-Creative-Tips-Wonders-400x250.png" alt="10th May &#8211; Dan’s Friday Filmmaking Wonders" class="" srcset="https://www.slateandmortar.com/wp-content/uploads/2024/05/18-Dans-Friday-Filmmaking-Creative-Tips-Wonders.png 479w, https://www.slateandmortar.com/wp-content/uploads/2024/05/18-Dans-Friday-Filmmaking-Creative-Tips-Wonders-400x250.png 480w " sizes="(max-width:479px) 479px, 100vw " width="400" height="250" title="The Role of Emotion in Advertising: Engaging Audiences 6"><span class="et_overlay et_pb_inline_icon" data-icon="U"></span></a></div>
  649. <h2 class="entry-title">
  650. <a href="https://www.slateandmortar.com/news/10th-may-dans-friday-filmmaking-wonders">
  651. 10th May &#8211; Dan’s Friday Filmmaking Wonders </a>
  652. </h2>
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  798. </item>
  799. <item>
  800. <title>10th May &#8211; Dan’s Friday Filmmaking Wonders</title>
  801. <link>https://www.slateandmortar.com/news/10th-may-dans-friday-filmmaking-wonders</link>
  802. <comments>https://www.slateandmortar.com/news/10th-may-dans-friday-filmmaking-wonders#respond</comments>
  804. <dc:creator><![CDATA[Stuart Whitehouse]]></dc:creator>
  805. <pubDate>Fri, 10 May 2024 08:17:22 +0000</pubDate>
  806. <category><![CDATA[News]]></category>
  807. <guid isPermaLink="false">https://www.slateandmortar.com/?p=6834</guid>
  808.  
  809. <description><![CDATA[Explore the innovative AI Filmmaking Festival by Runway, highlighting how filmmakers are harnessing AI to craft emotionally charged narratives.]]></description>
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  848. <span class="et_pb_image_wrap "><img loading="lazy" loading="lazy" decoding="async" width="1280" height="720" src="https://www.slateandmortar.com/wp-content/uploads/2024/05/18-Dans-Friday-Filmmaking-Creative-Tips-Wonders.png" alt="18 Dan&#039;s Friday Filmmaking Creative Tips &amp; Wonders" title="18 Dan&#039;s Friday Filmmaking Creative Tips &amp; Wonders" srcset="https://www.slateandmortar.com/wp-content/uploads/2024/05/18-Dans-Friday-Filmmaking-Creative-Tips-Wonders.png 1280w, https://www.slateandmortar.com/wp-content/uploads/2024/05/18-Dans-Friday-Filmmaking-Creative-Tips-Wonders-300x169.png 300w, https://www.slateandmortar.com/wp-content/uploads/2024/05/18-Dans-Friday-Filmmaking-Creative-Tips-Wonders-1024x576.png 1024w, https://www.slateandmortar.com/wp-content/uploads/2024/05/18-Dans-Friday-Filmmaking-Creative-Tips-Wonders-768x432.png 768w, https://www.slateandmortar.com/wp-content/uploads/2024/05/18-Dans-Friday-Filmmaking-Creative-Tips-Wonders-1080x608.png 1080w, https://www.slateandmortar.com/wp-content/uploads/2024/05/18-Dans-Friday-Filmmaking-Creative-Tips-Wonders-980x551.png 980w, https://www.slateandmortar.com/wp-content/uploads/2024/05/18-Dans-Friday-Filmmaking-Creative-Tips-Wonders-480x270.png 480w" sizes="(max-width: 1280px) 100vw, 1280px" class="wp-image-6840" /></span>
  849. </div>
  850. </div>
  855. </div>
  858. </div><div class="et_pb_section et_pb_section_20 et_pb_with_background et_section_regular" >
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  871. <div class="et_pb_module et_pb_text et_pb_text_12  et_pb_text_align_left et_pb_bg_layout_light">
  876. <div class="et_pb_text_inner"><p>&nbsp;</p>
  877. <p><span style="font-weight: 400;">In this week&#8217;s blog post, we delve into the innovative world of AI filmmaking showcased at the Runway AI Film Festival, where filmmakers harness AI technology to craft compelling and emotionally resonant stories. We then explore the concept of juxtaposition in cinema, examining how directors employ this technique to defy conventions, navigate contradictions, and encourage audiences to delve deeper into the thematic layers of their films. Lastly, we shine a spotlight on the female directors who are spearheading efforts towards a more inclusive and diverse film industry, reshaping narratives and inspiring future generations of filmmakers.</span></p></div>
  878. </div>
  879. </div>
  884. </div>
  887. </div><div class="et_pb_section et_pb_section_21 et_pb_with_background et_section_regular" >
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  900. <div class="et_pb_module et_pb_text et_pb_text_13  et_pb_text_align_left et_pb_bg_layout_light">
  905. <div class="et_pb_text_inner"><h3 style="text-align: center;">AI Filmmaking Festival</h3>
  906. <p>&nbsp;</p>
  907. <p><span style="font-weight: 400;">As AI technology continues to revolutionise the film industry, an increasing number of filmmakers and creatives are harnessing its power to craft compelling stories that resonate deeply with audiences worldwide. These new AI-powered films are not only pushing the boundaries of storytelling but also establishing AI as a new tool and art form in its own right. Companies like </span><a href="https://runwayml.com/" target="_blank" rel="noopener"><span style="font-weight: 400;">&#8216;Runway&#8217;</span></a><span style="font-weight: 400;"> have recognised this trend and launched an </span><a href="https://aiff.runwayml.com/" target="_blank" rel="noopener"><span style="font-weight: 400;">AI film festival in New York</span></a><span style="font-weight: 400;">, now in its third year, dedicated to celebrating the innovative work of artists at the forefront of AI filmmaking. Whatever your stance is on AI in the film industry, the talent showcased at these festivals demonstrates that AI is carving out its own space within art and film, offering exciting new possibilities for aspiring filmmakers to explore.</span></p>
  908. <p><span style="font-weight: 400;">One standout film from last year&#8217;s festival was &#8216;Generation&#8217; by Riccardo Fusetti, winner of the &#8216;Grand Prix&#8217; prize. This captivating piece offers a glimpse into the human experience through the eyes of an Artificial Intelligence, captivating viewers with its thought-provoking narrative.</span></p>
  909. <p>&nbsp;</p>
  910. <p><iframe title="Generation | Experimental A.I Animation on the Human Experience" width="1080" height="608" src="https://www.youtube.com/embed/gdKevKKc4pM?feature=oembed"  allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></p>
  911. <p>&nbsp;</p>
  912. <p><span style="font-weight: 400;">Another notable entry was &#8216;Given Again&#8217; by Jake Oleson, recipient of the &#8216;Silver&#8217; prize. Visually stunning, this film showcases the breathtaking imagery generated by AI, captivating audiences with its sheer spectacle.</span></p>
  913. <p>&nbsp;</p>
  914. <p><iframe title="Given Again | Neural Radiance Field (NeRF) Short Film" width="1080" height="608" src="https://www.youtube.com/embed/6nTbkhnTWtg?feature=oembed"  allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></p></div>
  915. </div>
  916. </div>
  921. </div>
  924. </div><div class="et_pb_section et_pb_section_22 et_pb_with_background et_section_regular" >
  931. <div class="et_pb_row et_pb_row_19 et_animated">
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  937. <div class="et_pb_module et_pb_text et_pb_text_14  et_pb_text_align_left et_pb_bg_layout_light">
  942. <div class="et_pb_text_inner"><h3 style="text-align: center;">The Art of Juxtaposition in Film</h3>
  943. <p>&nbsp;</p>
  944. <p>Juxtaposition in film involves the deliberate placement of contrasting elements side by side, creating a dynamic interplay that adds depth and resonance to the narrative. From the juxtaposition of light and shadow to sound and silence, filmmakers harness this technique to engage audiences on an emotional and intellectual level. The use of juxtaposition is a fundamental aspect of cinematic language, employed by directors across genres and styles to convey meaning and emotion. One of the most striking examples of juxtaposition in filmmaking can be found in the work of Alfred Hitchcock, the master of suspense. In classics like ‘Psycho’ and ‘Vertigo,’ Hitchcock expertly juxtaposes mundane visuals and sounds with underlying tension and unease, creating a sense of dissonance that keeps audiences on the edge of their seats.</p>
  945. <p>For example, in the iconic shower scene in ‘Psycho’, Hitchcock masterfully uses juxtaposition to evoke fear and shock. Hitchcock juxtaposes innocence with violence as Marion Crane, depicted as vulnerable and innocent, encounters sudden, savage violence from Norman Bates. This sharp contrast intensifies the scene&#8217;s impact. Additionally, the scene juxtaposes sound and silence, with Bernard Herrmann&#8217;s piercing violins punctuating the eerie silence, heightening tension. Visually, rapid cuts between extreme close-ups of the knife, Marion&#8217;s face, and swirling water create chaos and confusion, enhancing the sense of terror and helplessness. Through the skilful use of juxtaposition, Hitchcock crafts an unforgettable cinematic moment that continues to captivate audiences and influence filmmakers.</p>
  946. <p>&nbsp;</p>
  947. <p><iframe title="The Shower - Psycho (5/12) Movie CLIP (1960) HD" width="1080" height="608" src="https://www.youtube.com/embed/0WtDmbr9xyY?feature=oembed"  allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></p>
  948. <p>&nbsp;</p>
  949. <p>Another example is In Quentin Tarantino&#8217;s ‘Reservoir Dogs,’ the torture scene stands out as a prime example of the potent juxtaposition of music and visuals in cinema. As Mr. Blonde inflicts violence upon his captive, the eerie silence abruptly gives way to Stealers Wheel&#8217;s upbeat ‘Stuck in the Middle with You,’ creating a jarring contrast between the catchy melody and the graphic brutality on screen. This stark juxtaposition intensifies the scene&#8217;s emotional impact, challenging audience perceptions and highlighting the uncomfortable coexistence of violence and entertainment in film. Through this deliberate manipulation of sound and image, Tarantino crafts a haunting cinematic experience that forces viewers to confront uncomfortable truths about power, morality, and the human condition.</p>
  950. <p>&nbsp;</p>
  951. <p><iframe title="Stuck In The Middle With You | Reservoir Dogs" width="1080" height="608" src="https://www.youtube.com/embed/RKQIGvULZCI?feature=oembed"  allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></p>
  952. <p>&nbsp;</p>
  953. <p>In essence, juxtaposition is about challenging expectations, exploring contradictions, and ultimately inviting audiences to engage with the deeper themes and ideas at the heart of the story. A video posted by ‘StudioBinder’ takes a deep dive into the many different uses of Juxtaposition in filmmaking and showcases why it is a powerful tool for film-makers and storytelling.</p>
  954. <p>&nbsp;</p>
  955. <p><iframe title="What is Juxtaposition in Film — How to Take Visual Storytelling to the Next Level" width="1080" height="608" src="https://www.youtube.com/embed/TVmVir2Uwb8?feature=oembed"  allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></p></div>
  956. </div>
  957. </div>
  962. </div>
  965. </div><div class="et_pb_section et_pb_section_23 et_pb_with_background et_section_regular" >
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  978. <div class="et_pb_module et_pb_text et_pb_text_15  et_pb_text_align_left et_pb_bg_layout_light">
  983. <div class="et_pb_text_inner"><h3 style="text-align: center;">Influential Female Movie Directors</h3>
  984. <p>&nbsp;</p>
  985. <p>In recent times female directors have carved out their own space within the film industry, leaving a mark on cinema with their unique vision, storytelling prowess, and commitment to pushing filmmaking boundaries. One such pioneer is Kathryn Bigelow, whose groundbreaking work in films like ‘The Hurt Locker’ and ‘Zero Dark Thirty’ not only shattered glass ceilings but also earned her the distinction of being the first woman to win the Academy Award for Best Director. Bigelow&#8217;s uncompromising approach to storytelling and her ability to tackle complex themes with nuance and authenticity have paved the way for future generations of female filmmakers.</p>
  986. <p>Another pioneer is Greta Gerwig who has emerged as a visionary filmmaker with her poignant and relatable portrayals of female experiences. In films like ‘Lady Bird’ and ‘Little Women,’ Gerwig brings depth, humour, and empathy to her characters, capturing the complexities of womanhood with grace and authenticity. Her unique voice and filmmaking sensibility have earned her widespread acclaim and solidified her status as one of the most influential directors of her generation.</p>
  987. <p>These women, among many others, have not only made significant contributions to the world of cinema but have also paved the way for a more inclusive and diverse industry. In the video posted below by ‘WatchMojo’ they countdown their list of the top 10 female directors within cinema.</p>
  988. <p>&nbsp;</p>
  989. <p><iframe title="Top 10 Best Women Film Directors" width="1080" height="608" src="https://www.youtube.com/embed/EclhT1NC0Ak?feature=oembed"  allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></p></div>
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  1065. 10th May &#8211; Dan’s Friday Filmmaking Wonders </a>
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  1220. <item>
  1221. <title>3rd May &#8211; Dan’s Friday Filmmaking Wonders</title>
  1222. <link>https://www.slateandmortar.com/news/3rd-may-dans-friday-filmmaking-wonders</link>
  1223. <comments>https://www.slateandmortar.com/news/3rd-may-dans-friday-filmmaking-wonders#respond</comments>
  1225. <dc:creator><![CDATA[Stuart Whitehouse]]></dc:creator>
  1226. <pubDate>Fri, 03 May 2024 08:06:59 +0000</pubDate>
  1227. <category><![CDATA[News]]></category>
  1228. <guid isPermaLink="false">https://www.slateandmortar.com/?p=6812</guid>
  1229.  
  1230. <description><![CDATA[Explore the latest in AI  with the 'Text to Colour Grade' tool, enabling filmmakers to achieve their desired visual styles through text descriptions.]]></description>
  1231. <content:encoded><![CDATA[<p><div class="et_pb_section et_pb_section_28 et_pb_fullwidth_section et_section_regular" >
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  1245. <h1 class="entry-title">3rd May &#8211; Dan’s Friday Filmmaking Wonders</h1>
  1246. </div>
  1248. </div>
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  1269. <span class="et_pb_image_wrap "><img loading="lazy" loading="lazy" decoding="async" width="1280" height="720" src="https://www.slateandmortar.com/wp-content/uploads/2024/05/17-Dans-Friday-Filmmaking-Creative-Tips-Wonders.png" alt="17 Dan&#039;s Friday Filmmaking Creative Tips &amp; Wonders" title="17 Dan&#039;s Friday Filmmaking Creative Tips &amp; Wonders" srcset="https://www.slateandmortar.com/wp-content/uploads/2024/05/17-Dans-Friday-Filmmaking-Creative-Tips-Wonders.png 1280w, https://www.slateandmortar.com/wp-content/uploads/2024/05/17-Dans-Friday-Filmmaking-Creative-Tips-Wonders-980x551.png 980w, https://www.slateandmortar.com/wp-content/uploads/2024/05/17-Dans-Friday-Filmmaking-Creative-Tips-Wonders-480x270.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1280px, 100vw" class="wp-image-6815" /></span>
  1270. </div>
  1271. </div>
  1276. </div>
  1279. </div><div class="et_pb_section et_pb_section_30 et_pb_with_background et_section_regular" >
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  1292. <div class="et_pb_module et_pb_text et_pb_text_19  et_pb_text_align_left et_pb_bg_layout_light">
  1297. <div class="et_pb_text_inner"><p>&nbsp;</p>
  1298. <p>This week we delve into the innovative AI tool &#8216;Text to Colour Grade&#8217; by Runway. This tool revolutionises the process of colour grading footage by interpreting text-based descriptions to achieve the desired visual style. We then explore the intriguing parallels between dreams and films, examining how filmmakers leverage dream-like qualities to evoke profound emotional and subconscious responses from viewers. Lastly, Zack Snyder offers a concise yet insightful ‘60-second film school’ on utilising smartphones to craft cinematic masterpieces, spotlighting his own short film &#8216;Snow Steam Iron,&#8217; entirely filmed using an iPhone.</p></div>
  1299. </div>
  1300. </div>
  1305. </div>
  1308. </div><div class="et_pb_section et_pb_section_31 et_pb_with_background et_section_regular" >
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  1321. <div class="et_pb_module et_pb_text et_pb_text_20  et_pb_text_align_left et_pb_bg_layout_light">
  1326. <div class="et_pb_text_inner"><h3 style="text-align: center;">AI Text to Colour Grade Tool</h3>
  1327. <p>&nbsp;</p>
  1328. <p><a href="https://runwayml.com/" target="_blank" rel="noopener">Runway AI</a> has introduced a groundbreaking tool called ‘Text to Colour Grade,’ set to revolutionise the workflow for creatives and video professionals. This user-friendly yet powerful tool allows you to describe your desired visual style or look for your footage using text, and AI technology will work its magic to generate the corresponding colour grade. Users can specify their desired aesthetic, whether inspired by the visual styles of other films, directors, or any preferred source. The AI then translates these descriptions into precise colour grading adjustments, enabling users to achieve their envisioned look effortlessly. The generated look can be saved and downloaded as a LUT providing users with a reusable asset for future video projects. Despite being in its early stages of development, this AI tool shows promise for video editors seeking to elevate the visual appeal of their projects while saving time and resources in post-production.</p>
  1329. <p>In the below video demonstration by Runway AI, viewers can explore the tool&#8217;s capabilities, including its current limitations and optimal methods for achieving desired results. As this technology continues to evolve, it may eventually integrate into mainstream editing software platforms, offering a potent tool for video editors to unleash their creativity with ease and efficiency.</p>
  1330. <p>&nbsp;</p>
  1331. <p><iframe title="How To Use Text To Color Grade | Runway" width="1080" height="608" src="https://www.youtube.com/embed/8rlGPRisP6M?feature=oembed"  allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></p>
  1332. <p>&nbsp;</p></div>
  1333. </div>
  1334. </div>
  1339. </div>
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  1360. <div class="et_pb_text_inner"><h3 style="text-align: center;">Dream &amp; Films</h3>
  1361. <p>&nbsp;</p>
  1362. <p>Dreams in many ways are a lot like films. Even the act of how we view them is similar, (images being played out in front of us often in the dark.) Movies unfold in front of our eyes on screen and our minds work to deconstruct and try to make sense of what we are seeing. Dreams also play out in a similar way but rather than in a cinema, they take place in the mysterious landscape of our subconscious. Both mediums transport us to alternate realities, blurring the lines between imagination and reality.</p>
  1363. <p>Like a masterful filmmaker, our subconscious mind constructs the narrative, complete with characters, plots, and settings. Dreams, much like films, possess the power to evoke a wide range of emotions, from joy to fear, from love to despair. They can be vividly colourful or shrouded in darkness, much like the cinematography of a blockbuster movie. Dreams and films both serve as vessels for exploration and self-discovery. Just as a director may use symbolism and metaphors to convey deeper meanings, our dreams often contain hidden messages and insights into our innermost thoughts and desires. They invite us to unravel their mysteries, much like analysing the deeper meaning and connotations of a cinematic masterpiece.</p>
  1364. <p>Many film-makers have sought to recreate this dream-like feeling within their movies, taking us on a surreal exploration of their worlds and using deeper meanings to target our subconscious to generate feelings of nostalgia and create a greater emotional response. For example, in one of my favourite films, &#8216;Donnie Darko,’ director Richard Kelly masterfully creates a dreamlike atmosphere by blending elements of psychological thriller and science fiction with surreal imagery and existential themes. Kelly employs a non-linear narrative structure, reminiscent of the disjointed nature of dreams, as Donnie&#8217;s reality becomes increasingly distorted. Time loops, alternate timelines, and a sense of impending catastrophe contribute to the film&#8217;s dreamlike quality, leaving viewers questioning what is real and what is imagined.</p>
  1365. <p>&nbsp;</p>
  1366. <p><iframe title="Donnie Darko - Donnie Meets Frank" width="1080" height="608" src="https://www.youtube.com/embed/aAOthCk-QsI?feature=oembed"  allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></p>
  1367. <p>&nbsp;</p>
  1368. <p>Another example of this is in Christopher Nolan&#8217;s ‘Inception.’ In the film Nolan skillfully weaves a complex narrative that blurs the lines between reality and imagination, inviting viewers to delve into the depths of their subconscious mind. Symbolism plays a crucial role within the movie with recurring motifs such as the spinning top and the idea of planting an idea in someone&#8217;s mind. This simple yet powerful device encapsulates the film&#8217;s central question, “What is real?” Much like the uncertainty of dreams, the spinning top blurs the line between illusion and truth, inviting viewers to question the nature of their own reality. The top becomes a metaphor for the characters&#8217; struggles with guilt, regret, and the desire for redemption, as they grapple with the consequences of their actions within the dream world.</p>
  1369. <p>&nbsp;</p>
  1370. <p><iframe title="Inception (2010) - The Ending Scene (10/10) | Movieclips" width="1080" height="608" src="https://www.youtube.com/embed/pQd1-4tqymo?feature=oembed"  allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></p>
  1371. <p>&nbsp;</p>
  1372. <p>A video that delves deeper into the parallels of dreams and films posted by ‘Du Cinema’ sheds light on a new TikTok trend called ‘Dreamcore’ in which viewers feel they have already been to or seen certain sequences before within a film. It offers a fascinating insight into the inner workings of our subconscious minds and how films can invoke a sense of nostalgia to create a sense of familiarity within cinema.</p>
  1373. <p>&nbsp;</p>
  1374. <p><iframe title="Places you&#039;ve seen in your Dreams Explained" width="1080" height="608" src="https://www.youtube.com/embed/IFAqSEv429c?feature=oembed"  allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></p></div>
  1375. </div>
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  1397. <div class="et_pb_module et_pb_text et_pb_text_22  et_pb_text_align_left et_pb_bg_layout_light">
  1402. <div class="et_pb_text_inner"><h3 style="text-align: center;">Zack Snyder&#8217;s 60-second smartphone film school</h3>
  1403. <p>&nbsp;</p>
  1404. <p>Movie director Zack Snyder, best known for ‘Man of Steel,’ ‘Batman v Superman’ and ‘Justice League’, recently shared invaluable insights on utilising smartphone cameras for cinematic filmmaking. In a recent video posted by Netflix, Snyder offers practical tips and techniques to empower aspiring filmmakers to unleash their creativity using only a smartphone, aiming to inspire others to embark on their filmmaking journey!</p>
  1405. <p>&nbsp;</p>
  1406. <p><iframe title="Zack Snyder&#039;s 60-second film school" width="1080" height="608" src="https://www.youtube.com/embed/shZzVqTzpv0?feature=oembed"  allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></p>
  1407. <p>&nbsp;</p>
  1408. <p>In his 2017 short film ‘Snow Steam Iron,’ Snyder showcased his remarkable talent as a filmmaker by exclusively using an iPhone when shooting this short film. Despite the device&#8217;s limitations, Snyder&#8217;s mastery of cinematography and his distinctive style resulted in a captivating and visually stunning production. This short film acts as a reminder that a compelling vision and a well-crafted story are paramount, transcending the need for extravagant budgets. Snyder&#8217;s work reaffirms that creativity knows no bounds, and with determination and a clear vision, anyone can bring their cinematic dreams to life.</p>
  1409. <p>&nbsp;</p>
  1410. <p><iframe title="Snow Steam Iron - 2017 - Zack Snyder" width="1080" height="608" src="https://www.youtube.com/embed/aeoQUU-3SDY?feature=oembed"  allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></p></div>
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  1521. <div class="et_pb_text_inner"><h2>Thinking about using an award winning production company for your next project?</h2></div>
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  1527. <div class="et_pb_text_inner"><p>Want to chat through a video or animation idea you may have?<br />Planning on using video or animation in your next campaign?</p>
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  1635. <media:title type="plain">Generative AI in Premiere Pro powered by Adobe Firefly | Adobe Video</media:title>
  1636. <media:description type="html"><![CDATA[Coming to #PremierePro in 2024: revolutionary #GenerativeAI features like Object Addition, Object Removal, and Generative Extend - powered by our new Adobe F...]]></media:description>
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  1642. <title>26th April &#8211; Dan’s Friday Filmmaking Tips of Wonders</title>
  1643. <link>https://www.slateandmortar.com/news/26th-april-friday-filmmaking-tips</link>
  1645. <dc:creator><![CDATA[Stuart Whitehouse]]></dc:creator>
  1646. <pubDate>Thu, 25 Apr 2024 16:34:17 +0000</pubDate>
  1647. <category><![CDATA[News]]></category>
  1648. <guid isPermaLink="false">https://www.slateandmortar.com/?p=6794</guid>
  1649.  
  1650. <description><![CDATA[Delve into the Generative AI tools set to revolutionise Adobe Premiere Pro, offering enhanced creativity and expanded video editing possibilities.]]></description>
  1651. <content:encoded><![CDATA[<p><div class="et_pb_section et_pb_section_38 et_pb_fullwidth_section et_section_regular" >
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  1665. <h1 class="entry-title">26th April &#8211; Dan’s Friday Filmmaking Tips of Wonders</h1>
  1666. </div>
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  1696. </div>
  1699. </div><div class="et_pb_section et_pb_section_40 et_pb_with_background et_section_regular" >
  1706. <div class="et_pb_row et_pb_row_35 et_animated">
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  1712. <div class="et_pb_module et_pb_text et_pb_text_26  et_pb_text_align_left et_pb_bg_layout_light">
  1717. <div class="et_pb_text_inner"><p>&nbsp;</p>
  1718. <p>In this weeks blog, we delve into the upcoming Generative AI tools set to revolutionise Adobe Premiere Pro, offering users enhanced creativity and expanded video editing possibilities. Following that, we explore the mesmerising cinematography of &#8216;Oppenheimer,&#8217; as Christopher Nolan and Hoyte van Hoytema offer insights into their decision-making process behind the film&#8217;s visual elements, including their choice to utilise IMAX 65mm. To conclude, we celebrate the illustrious career of one of cinema&#8217;s finest, Robert De Niro, by ranking his top 10 greatest films of all time.</p></div>
  1719. </div>
  1720. </div>
  1725. </div>
  1728. </div><div class="et_pb_section et_pb_section_41 et_pb_with_background et_section_regular" >
  1735. <div class="et_pb_row et_pb_row_36 et_animated">
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  1741. <div class="et_pb_module et_pb_text et_pb_text_27  et_pb_text_align_left et_pb_bg_layout_light">
  1746. <div class="et_pb_text_inner"><h3 style="text-align: center;">Generative AI Tools Coming to Adobe Premiere Pro</h3>
  1747. <p>&nbsp;</p>
  1748. <p>In collaboration with ‘Open AI’, ‘Runway’ and ‘Pika Labs’, Adobe is combining its new ‘Firefly’ AI editing software with the latest market leading AI technology to enhance your video editing and post production capabilities! In a new version of Premiere Pro, users will be able to use powerful generative fill AI tools for a variety of different uses including; Adding or changing objects within your footage using text based prompts, removing unwanted items from the footage with the magic eraser tool and extending footage using ‘Generative Extend’ to add frames to your footage ensuring you have the correct duration of shot you require.</p>
  1749. <p>Adobe is also empowering its users with the flexibility to integrate third-party systems into their workflows, with OpenAI’s SORA among the options. This feature enables users to incorporate desired b-roll seamlessly into scenes through text-based prompts. This revolutionary AI technology is poised to invigorate video projects, sparking excitement among users and industry professionals alike for the limitless possibilities it offers in shaping the future of video editing!</p>
  1750. <p>&nbsp;</p>
  1751. <p><iframe title="Generative AI in Premiere Pro powered by Adobe Firefly | Adobe Video" width="1080" height="608" src="https://www.youtube.com/embed/6de4akFiNYM?feature=oembed"  allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></p></div>
  1752. </div>
  1753. </div>
  1758. </div>
  1761. </div><div class="et_pb_section et_pb_section_42 et_pb_with_background et_section_regular" >
  1768. <div class="et_pb_row et_pb_row_37 et_animated">
  1769. <div class="et_pb_column et_pb_column_4_4 et_pb_column_37  et_pb_css_mix_blend_mode_passthrough et-last-child">
  1774. <div class="et_pb_module et_pb_text et_pb_text_28  et_pb_text_align_left et_pb_bg_layout_light">
  1779. <div class="et_pb_text_inner"><h3 style="text-align: center;">The Cinematography of Oppenheimer</h3>
  1780. <p>&nbsp;</p>
  1781. <p>Oppenheimer signifies the fourth collaboration between writer/director Christopher Nolan and Dutch cinematographer Hoyte van Hoytema, following their work on ‘Interstellar’, ‘Dunkirk’, and ‘Tenet’. Spanning three hours, this epic film delves into the life of J. Robert Oppenheimer, portrayed by Cillian Murphy, famously known as the ‘Father of the atomic bomb.’ Nolan opted for authentic locations, including the Los Alamos facility, pivotal to the Manhattan Project, and the Trinity Test site. Filming was executed in Nolan&#8217;s preferred IMAX format, alongside Panavision 65mm cameras akin to those favoured by David Lean for ‘Lawrence Of Arabia.’ The film&#8217;s cinematography embraces both colour and black-and-white with the 65mm film close to 18k in resolution, leading to the development of the new film stock.</p>
  1782. <p>Nolan artfully divided the narrative into two stylistic strands: ‘Fission’ (colour), immersing the audience into Oppenheimer&#8217;s psyche during his formative years and tenure on the Manhattan Project, and ‘Fusion’ (black-and-white), offering a more detached perspective, particularly focusing on Lewis Strauss, portrayed by Robert Downey Jr, who is eventually revealed, was the driving force behind Oppenheimer’s security clearance being revoked in 1954.Many would argue that this was Christopher Nolan’s most ambitious and best film to date and having cleaned up at the recent 2024 academy awards, including Hoyte van Hoytema winning best cinematography, it is hard not to appreciate the spectacle and art of this epic film.</p>
  1783. <p>Below in a video posted by Universal Pictures, Hoyte van Hoytema and Christopher Nolan shed light on the thought processes behind some of the cinematography decisions taken on the film, explaining why they decided to shoot on IMAX 65mm film stock, whilst also showcasing the stunning photography of the film!</p>
  1784. <p>&nbsp;</p>
  1785. <p><iframe title="Oppenheimer | Cinematography" width="1080" height="608" src="https://www.youtube.com/embed/Dpo6QwdEkj0?feature=oembed"  allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></p>
  1786. <p>&nbsp;</p></div>
  1787. </div>
  1788. </div>
  1793. </div>
  1796. </div><div class="et_pb_section et_pb_section_43 et_pb_with_background et_section_regular" >
  1803. <div class="et_pb_row et_pb_row_38 et_animated">
  1804. <div class="et_pb_column et_pb_column_4_4 et_pb_column_38  et_pb_css_mix_blend_mode_passthrough et-last-child">
  1809. <div class="et_pb_module et_pb_text et_pb_text_29  et_pb_text_align_left et_pb_bg_layout_light">
  1814. <div class="et_pb_text_inner"><h3 style="text-align: center;">The 10 Greatest Robert De Niro Movies of All-Time</h3>
  1815. <p>&nbsp;</p>
  1816. <p>Robert De Niro is undeniably one of the greatest actors of recent times. In a career spanning over five decades he has solidified his status as an iconic figure within cinema. From his early breakout roles in the 1970s to his acclaimed collaborations with directors like Martin Scorsese, De Niro has delivered unforgettable performances marked by versatility, intensity, and unparalleled talent. Whether portraying the troubled Travis Bickle in ‘Taxi Driver,’ the complex Jake LaMotta in ‘Raging Bull,’ or the iconic Vito Corleone in ‘The Godfather Part II,’ De Niro&#8217;s ability to inhabit diverse characters with depth and authenticity has captivated audiences worldwide.</p>
  1817. <p>In a recent video posted by ‘Collider’ they take a look back at the iconic career of legendary actor Robert De Niro. Ranking this method &#8216;s 10 greatest films of all time!</p>
  1818. <p>&nbsp;</p>
  1819. <p><iframe title="10 Greatest Robert De Niro Movies of All-Time RANKED - Collider" width="1080" height="608" src="https://www.youtube.com/embed/YAwFHtbp4a4?feature=oembed"  allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></p></div>
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  1847. <div class="et_pb_text_inner"><h2>Latest News</h2></div>
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  1869.  
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  1871. <h2 class="entry-title">
  1872. <a href="https://www.slateandmortar.com/news/17th-may-dans-filmmaking-wonders">
  1873. 17th May- Dan’s Filmmaking Wonders </a>
  1874. </h2>
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  1877. </article>
  1879. <article id="post-6317" class="et_pb_post clearfix et_pb_has_overlay et_pb_blog_item_4_1 post-6317 post type-post status-publish format-standard has-post-thumbnail hentry category-news">
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  1881. <div class="et_pb_image_container"><a href="https://www.slateandmortar.com/news/emotion-in-advertising" class="entry-featured-image-url"><img loading="lazy" loading="lazy" decoding="async" src="https://www.slateandmortar.com/wp-content/uploads/2024/02/Transform-Advertising-with-Emotion-400x250.png" alt="The Role of Emotion in Advertising: Engaging Audiences" class="" srcset="https://www.slateandmortar.com/wp-content/uploads/2024/02/Transform-Advertising-with-Emotion.png 479w, https://www.slateandmortar.com/wp-content/uploads/2024/02/Transform-Advertising-with-Emotion-400x250.png 480w " sizes="(max-width:479px) 479px, 100vw " width="400" height="250" title="26th April - Dan’s Friday Filmmaking Tips of Wonders 14"><span class="et_overlay et_pb_inline_icon" data-icon="U"></span></a></div>
  1882. <h2 class="entry-title">
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  1884. The Role of Emotion in Advertising: Engaging Audiences </a>
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  1893. <h2 class="entry-title">
  1894. <a href="https://www.slateandmortar.com/news/10th-may-dans-friday-filmmaking-wonders">
  1895. 10th May &#8211; Dan’s Friday Filmmaking Wonders </a>
  1896. </h2>
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  2042. <media:title type="plain">Generative AI in Premiere Pro powered by Adobe Firefly | Adobe Video</media:title>
  2043. <media:description type="html"><![CDATA[Coming to #PremierePro in 2024: revolutionary #GenerativeAI features like Object Addition, Object Removal, and Generative Extend - powered by our new Adobe F...]]></media:description>
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  2049. <title>Transforming Educational Content with Animated Explainer Videos</title>
  2050. <link>https://www.slateandmortar.com/news/transforming-educational-content-with-animated-explainer-videos</link>
  2052. <dc:creator><![CDATA[Stuart Whitehouse]]></dc:creator>
  2053. <pubDate>Wed, 24 Apr 2024 09:39:49 +0000</pubDate>
  2054. <category><![CDATA[News]]></category>
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  2057. <description><![CDATA[Animated explainer videos are not just tools but game-changers in making complex ideas accessible and engaging.]]></description>
  2058. <content:encoded><![CDATA[<p><div class="et_pb_section et_pb_section_48 et_pb_fullwidth_section et_section_regular" >
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  2072. <h1 class="entry-title">Transforming Educational Content with Animated Explainer Videos</h1>
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  2096. <span class="et_pb_image_wrap "><img loading="lazy" loading="lazy" decoding="async" width="1280" height="720" src="https://www.slateandmortar.com/wp-content/uploads/2024/04/Transforming-Educational-Content-with-Animated-Explainer-Videos-V2.png" alt="Transforming Educational Content with Animated Explainer Videos" title="Transforming Educational Content with Animated Explainer Videos V2" srcset="https://www.slateandmortar.com/wp-content/uploads/2024/04/Transforming-Educational-Content-with-Animated-Explainer-Videos-V2.png 1280w, https://www.slateandmortar.com/wp-content/uploads/2024/04/Transforming-Educational-Content-with-Animated-Explainer-Videos-V2-980x551.png 980w, https://www.slateandmortar.com/wp-content/uploads/2024/04/Transforming-Educational-Content-with-Animated-Explainer-Videos-V2-480x270.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1280px, 100vw" class="wp-image-6791" /></span>
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  2124. <div class="et_pb_text_inner"><h3 style="text-align: center;">Revolutionising Learning with Animated Explainer Videos</h3>
  2125. <p>&nbsp;</p>
  2126. <p>Did you know that learners recall 95% of a message when it&#8217;s watched in a video compared to 10% when reading it in text? This striking statistic highlights the profound impact of visual learning in education. Traditionally, teaching complex concepts has often been a challenge, with educators relying on text-heavy materials that might not cater to all learning styles. Enter animated explainer videos &#8211; a game-changer in educational content delivery. These videos have emerged as an effective tool, transforming how we present and understand complex ideas.</p>
  2127. <p><strong>Cognitive Benefits</strong></p>
  2128. <p>Visual learning, particularly through animations, significantly aids memory and understanding. By presenting information visually, these tools help in creating more vivid and lasting mental images, enhancing the viewer&#8217;s retention of information. Visuals are also instrumental in keeping students engaged. Animated videos, with their combination of visuals, narratives, and audio, cater to various learning styles, making the learning process more interesting and engaging. Various studies support the effectiveness of visual learning tools. For instance, research indicates that students taught with animations show a surprisingly better understanding of complex subjects compared to traditional methods.</p>
  2129. <p><strong>Anatomy of an Effective Animated Explainer Video</strong></p>
  2130. <p>An effective animated explainer video comprises storytelling, compelling visuals, appropriate pacing, and clear voiceover, with each element playing a critical role in conveying the message effectively. The creation of educational animations hinges on principles like simplicity, clarity, and relevance. The goal is to convey complex information in an understandable and relatable manner. For instance, complex biological processes on a macro-scale could be made easier to understand through a detailed animation. Different subjects like science, mathematics, and history have already seen the benefits of explainer animations, each using the medium to address specific learning challenges related to that subject.</p>
  2131. <p><strong>Creating Engaging Animated Content for Education</strong></p>
  2132. <p>Much like video production, creating an animated explainer video involves several steps: conceptualisation, scripting, storyboarding, animating, and voiceover recording, and successful animated content is often the result of collaboration between educators, who provide subject matter expertise, and animators, who can bring those ideas to life visually. There might be some hurdles of course, challenges in creating animated videos include budget constraints, technical expertise, and keeping the content pedagogically sound, so it is important to focus on these, but also ensure you understand the target audience, focus on the key learning objectives, and ensure that the content aligns with your curriculum requirements.</p>
  2133. <p>Animated explainer videos have revolutionised the way educational content is delivered. They simplify complex ideas, making learning more accessible and engaging. As we look to the future, the role of animations in education is poised to grow, evolving with technological advancements and transforming the landscape of education.</p></div>
  2134. </div><div class="et_pb_module et_pb_video et_pb_video_0">
  2139. <div class="et_pb_video_box"><iframe title="ANIMATION REEL 2022.mp4" src="https://player.vimeo.com/video/764936882?dnt=1&amp;app_id=122963" width="1080" height="608" frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write"></iframe></div>
  2140. <div style="background-image:url(//i.vimeocdn.com/video/1535945950-843fe77397aadce5bdd1586e82a21f627196f2026231aa0b0852c385df1e5dbe-d_960)" class="et_pb_video_overlay"><div class="et_pb_video_overlay_hover"><a href="#" class="et_pb_video_play"></a></div></div>
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  2146. <div class="et_pb_text_inner"><p><a href="https://www.slateandmortar.com/">Slate and Mortar</a> has been producing high-quality 2D and 3D animation films since its inception. We create bespoke motion graphics and animated explainer videos that are tailor-made for a range of sectors, including education, communications, engineering, technology, healthcare, and fundraising. Our team of designers and character animators strive to produce beautiful, creative visuals that engage and provoke thought.</p>
  2147. <p>An animated explainer video can be an effective tool for educating, informing, and entertaining your audience. It can convey complex ideas and concepts in a simple and visually appealing way, making it easier for your audience to understand and remember your message. Our team of experts can help you to create an animated explainer video that delivers your message in an engaging and creative way, leaving a lasting impression on your audience.</p></div>
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  2177. <div class="et_pb_text_inner"><h2>Latest News</h2></div>
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  2223. <h2 class="entry-title">
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  2260. <div class="et_pb_text_inner"><h2>Thinking about using an award winning production company for your next project?</h2></div>
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  2266. <div class="et_pb_text_inner"><p>Want to chat through a video or animation idea you may have?<br />Planning on using video or animation in your next campaign?</p>
  2267. <p>We’d love to hear from you. Get in touch today!</p></div>
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