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Source: https://www.slateandmortar.com/feed

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31. <title>Higher Education Video Production Without the Disruption</title>
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34. <dc:creator><![CDATA[Stuart Whitehouse]]></dc:creator>
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39. <description><![CDATA[Higher education video production doesn’t have to disrupt campus life—discover how to film at a university without disruption.]]></description>
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54. <h1 class="entry-title">Higher Education Video Production Without the Disruption</h1>
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106. <div class="et_pb_text_inner"><h3 style="text-align: center;">How higher education video production can be delivered seamlessly</h3>
107. <p>&nbsp;</p>
108. <p>Universities are vibrant, high-functioning ecosystems; between lectures, research, events and student life, there&#8217;s rarely a quiet moment on campus. So, when it comes to filming, it’s no wonder many institutions are hesitant. Higher education video production can be an immensely valuable marketing and engagement tool—but only if it’s handled with sensitivity, efficiency and a deep understanding of how to film at a university without disruption.</p>
109. <p>&nbsp;</p>
110. <p><strong>Why Filming Can Feel Intrusive</strong></p>
111. <p>At its worst, a poorly planned video shoot can feel like an unnecessary invasion: a large crew appearing unexpectedly, blocking corridors with tripods and lighting rigs, or asking staff and students to relocate mid-lecture. These disruptions aren’t just frustrating—they can damage relationships and create a lingering scepticism around the role of video in academic spaces.</p>
112. <p>Yet, the issue isn’t the video itself; it’s how it’s planned and executed. When filming is treated as an afterthought or crammed into an already packed schedule, it becomes a burden. But with the right approach, it can be an asset that works with the university’s rhythm, not against it.</p>
113. <p>&nbsp;</p>
114. <p><strong>The Right Way to Approach Higher Education Video Production</strong></p>
115. <p>The key to effective higher education video production lies in respectful, strategic planning. It’s about understanding that you’re operating in an environment where space, time and attention are valuable commodities—and treating them as such.</p>
116. <p>To begin with, scheduling is everything. Filming during quieter periods—early mornings, weekends, reading weeks or between terms—means you’re not competing with lectures or campus footfall. Similarly, location scouting should consider foot traffic, sound levels, and academic schedules; an empty room on paper might be a thoroughfare in practice.</p>
117. <p>Then there’s the crew. Bigger isn’t better. A lean, experienced production team can capture high-quality content without taking over the space. Minimising equipment, using natural light where possible, and setting up quickly all contribute to a less intrusive presence. Crucially, professionalism and punctuality go a long way—if you say you’ll be done by 10:30, be done by 10:30.</p>
118. <p>&nbsp;</p>
119. <p><strong>Putting People First</strong></p>
120. <p>Higher education video production must also acknowledge the human side. Not everyone is comfortable on camera, and assuming universal participation is a quick way to alienate both staff and students. Being transparent about filming, offering opt-outs, and using candid or documentary-style footage can help capture authentic moments without pressure.</p>
121. <p>In fact, the best university videos are those that feel authentic—real people, real stories, in real environments. That sense of truth is hard to fake, but easy to capture if your approach is discreet and respectful.</p>
122. <p>&nbsp;</p>
123. <p><strong>The Payoff: Powerful Content Without the Chaos</strong></p>
124. <p>When done well, higher education video production enhances a university’s message without interrupting its mission. From research showcases and student testimonials to course explainers and event highlights, video has the power to communicate with clarity and emotional resonance. And with the right production partner, you don’t have to sacrifice campus calm to get there.</p>
125. <p>&nbsp;</p>
126. <p><strong>A Final Thought</strong></p>
127. <p>If your last video experience felt like more hassle than it was worth, don’t write off video entirely—just choose a team that understands how to film at a university without disruption. With careful planning, respectful filming practices, and a clear understanding of your institution’s needs, high-quality content can be created with minimal interference and maximum impact.</p>
128. <p>&nbsp;</p>
129. <p><b>References</b></p>
130. <p><a href="https://www.insidehighered.com/views/2022/12/13/students-see-prominent-role-video-education-opinion" target="_blank" rel="noopener">Students see a prominent role for video in education</a><br /><a href="https://www.timeshighereducation.com/hub/tiktok/p/how-universities-can-promote-brand-values-through-digital-storytelling" target="_blank" rel="noopener">How universities can promote brand values through digital storytelling</a><br /><a href="https://www.insidehighered.com/news/2023/03/20/universities-use-tiktok-attract-gen-z-students" target="_blank" rel="noopener">Universities use TikTok to attract Gen Z students</a></p>
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137. <div class="et_pb_text_inner"><h3 style="text-align: center;">Want to create high-impact university marketing videos without the hassle?</h3>
138. <h3 style="text-align: center;"><strong><span style="text-decoration: underline;"><a href="https://www.slateandmortar.com/get-in-touch">Contact us today</a></span></strong> to get started!</h3></div>
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191. <a href="https://www.slateandmortar.com/news/higher-education-video-production">Higher Education Video Production Without the Disruption</a>
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198.  
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200. <h2 class="entry-title">
201. <a href="https://www.slateandmortar.com/news/30th-may-the-friday-filmmaking-blog">30th May | The Friday Filmmaking Blog</a>
202. </h2>
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208.  
209. <div class="et_pb_image_container"><a href="https://www.slateandmortar.com/news/why-video-marketing-isnt-a-luxury" class="entry-featured-image-url"><img loading="lazy" loading="lazy" decoding="async" src="https://www.slateandmortar.com/wp-content/uploads/2025/04/WK-21-Why-Video-Marketing-Isnt-a-Luxury—Its-a-Strategic-Necessity-400x250.png" alt="Why Video Marketing Isn’t a Luxury—It’s a Strategic Necessity" class="" srcset="https://www.slateandmortar.com/wp-content/uploads/2025/04/WK-21-Why-Video-Marketing-Isnt-a-Luxury—Its-a-Strategic-Necessity.png 479w, https://www.slateandmortar.com/wp-content/uploads/2025/04/WK-21-Why-Video-Marketing-Isnt-a-Luxury—Its-a-Strategic-Necessity-400x250.png 480w " sizes="(max-width:479px) 479px, 100vw " width="400" height="250" title="Higher Education Video Production Without the Disruption 3"><span class="et_overlay et_pb_inline_icon" data-icon="U"></span></a></div>
210. <h2 class="entry-title">
211. <a href="https://www.slateandmortar.com/news/why-video-marketing-isnt-a-luxury">Why Video Marketing Isn’t a Luxury—It’s a Strategic Necessity</a>
212. </h2>
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246. <div class="et_pb_text_inner"><h2>Thinking about using an award winning production company for your next project?</h2></div>
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252. <div class="et_pb_text_inner"><p>Want to chat through a video or animation idea you may have?<br />Planning on using video or animation in your next campaign?</p>
253. <p>We’d love to hear from you. Get in touch today!</p></div>
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356. </item>
357. <item>
358. <title>30th May &#124; The Friday Filmmaking Blog</title>
359. <link>https://www.slateandmortar.com/news/30th-may-the-friday-filmmaking-blog</link>
361. <dc:creator><![CDATA[Stuart Whitehouse]]></dc:creator>
362. <pubDate>Fri, 30 May 2025 08:14:12 +0000</pubDate>
363. <category><![CDATA[News]]></category>
364. <guid isPermaLink="false">https://www.slateandmortar.com/?p=8615</guid>
365.  
366. <description><![CDATA[Filmmaking insights from Spielberg on Kubrick, Owen Cooper’s breakout, and leadership tips from StudioBinder in this week’s roundup.]]></description>
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381. <h1 class="entry-title">30th May | The Friday Filmmaking Blog</h1>
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433. <div class="et_pb_text_inner"><p style="text-align: center;" data-pm-slice="1 1 &#091;&#093;"><strong>This Week: Spielberg on Kubrick, Owen Cooper’s Breakout Role, and Leadership Lessons from the Marines</strong></p>
434. <p data-pm-slice="1 1 &#091;&#093;">This week’s filmmaking roundup is a masterclass in vision, vulnerability, and leadership. First, we dive into Steven Spielberg’s reflections on Stanley Kubrick’s singular approach to cinema—a rare glimpse into how one auteur views another. Then, we spotlight Owen Cooper, the teenage breakout star of Netflix’s Adolescence, whose raw performance and unconventional casting journey are reshaping ideas about on-screen storytelling. Finally, we explore how military leadership principles can transform film sets, thanks to a StudioBinder guide that’s as practical as it is inspiring. Whether you&#8217;re a director, producer, or aspiring creative, there’s something here to sharpen your filmmaking instincts.</p></div>
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462. <div class="et_pb_text_inner"><h3 style="text-align: center;">Spielberg on Kubrick’s Singular Vision</h3>
463. <p>&nbsp;</p>
464. <p data-start="927" data-end="1159"><span class="relative -mx-px my-&#091;-0.2rem&#093; rounded px-px py-&#091;0.2rem&#093; transition-colors duration-100 ease-in-out">In a recent interview, Steven Spielberg offers a heartfelt tribute to his friend and fellow filmmaker, Stanley Kubrick.</span> <span class="relative -mx-px my-&#091;-0.2rem&#093; rounded px-px py-&#091;0.2rem&#093; transition-colors duration-100 ease-in-out">Despite their differing styles—Spielberg&#8217;s emotional storytelling versus Kubrick&#8217;s meticulous precision—their mutual respect is evident.</span> <span class="relative -mx-px my-&#091;-0.2rem&#093; rounded px-px py-&#091;0.2rem&#093; transition-colors duration-100 ease-in-out">Spielberg highlights Kubrick&#8217;s unique ability to explore diverse genres, from the sci-fi epic <em data-start="94" data-end="117">2001: A Space Odyssey</em> to the satirical <em data-start="135" data-end="152">Dr. Strangelove</em>, all while maintaining a consistent, unmistakable style.</span> <span class="relative -mx-px my-&#091;-0.2rem&#093; rounded px-px py-&#091;0.2rem&#093; transition-colors duration-100 ease-in-out">He describes Kubrick&#8217;s eyes as those of a &#8220;little boy looking through ages of reincarnated wisdom,&#8221; emphasizing his insatiable curiosity and desire to understand the world through film.</span> <span class="relative -mx-px my-&#091;-0.2rem&#093; rounded px-px py-&#091;0.2rem&#093; transition-colors duration-100 ease-in-out">This admiration underscores the profound impact Kubrick had on Spielberg and the filmmaking community at large.</span></p>
465. <p data-start="1161" data-end="1339"><em data-start="1161" data-end="1339">Original article by Jason Hellerman on No Film School: <a class="" href="https://nofilmschool.com/steven-spielberg-stanley-kubrick" target="_new" rel="noopener" data-start="1217" data-end="1338">Steven Spielberg&#8217;s Take on Stanley Kubrick&#8217;s Singular Vision</a></em></p>
466. <p data-start="1341" data-end="1371">Watch the full interview here:</p>
467. <p><iframe title="Steven Spielberg on Stanley Kubrick" width="1080" height="608" src="https://www.youtube.com/embed/36q8-vjBSHk?feature=oembed"  allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></p></div>
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495. <div class="et_pb_text_inner"><h3 style="text-align: center;">Owen Cooper’s Breakout in Adolescence</h3>
496. <p>&nbsp;</p>
497. <p data-start="1438" data-end="1676"><span class="relative -mx-px my-&#091;-0.2rem&#093; rounded px-px py-&#091;0.2rem&#093; transition-colors duration-100 ease-in-out">Owen Cooper&#8217;s debut performance as Jamie Miller in Netflix&#8217;s <em data-start="61" data-end="74">Adolescence</em> has garnered critical acclaim, marking him as a rising star in the filmmaking world.</span> <span class="relative -mx-px my-&#091;-0.2rem&#093; rounded px-px py-&#091;0.2rem&#093; transition-colors duration-100 ease-in-out">Born in Warrington, England, Cooper transitioned from aspiring footballer to actor after being inspired by Tom Holland&#8217;s role in <em data-start="129" data-end="145">The Impossible</em>.</span> <span class="relative -mx-px my-&#091;-0.2rem&#093; rounded px-px py-&#091;0.2rem&#093; transition-colors duration-100 ease-in-out">His raw portrayal of a teenager accused of murder, captured in a single-take filming style, has been praised for its authenticity and emotional depth.</span> <span class="relative -mx-px my-&#091;-0.2rem&#093; rounded px-px py-&#091;0.2rem&#093; transition-colors duration-100 ease-in-out">Critics have lauded the series, with <em data-start="37" data-end="51">The Guardian</em> calling it &#8220;the closest thing to TV perfection in decades.&#8221;</span> <span class="relative -mx-px my-&#091;-0.2rem&#093; rounded px-px py-&#091;0.2rem&#093; transition-colors duration-100 ease-in-out">Cooper&#8217;s journey from local drama classes to leading a major series exemplifies the power of fresh talent and compelling storytelling in filmmaking.</span></p>
498. <p data-start="1678" data-end="1857"><em data-start="1678" data-end="1857">Original article by IndieWire: <a class="" href="https://www.indiewire.com/features/interviews/adolescence-owen-cooper-interview-indiewire-honors-1235125467/" target="_new" rel="noopener" data-start="1710" data-end="1856">Adolescence: Owen Cooper Interview</a></em></p>
499. <p data-start="1678" data-end="1857">
500. <p><iframe title="Adolescence | Official Trailer | Netflix" width="1080" height="608" src="https://www.youtube.com/embed/Wk5OxqtpBR4?feature=oembed"  allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></p></div>
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523. <div class="et_pb_module et_pb_text et_pb_text_8  et_pb_text_align_left et_pb_bg_layout_light">
528. <div class="et_pb_text_inner"><h3 style="text-align: center;">11 Filmmaking Tips for Better Line Producers and Directors</h3>
529. <p>&nbsp;</p>
530. <p data-start="1970" data-end="2208"><span class="relative -mx-px my-&#091;-0.2rem&#093; rounded px-px py-&#091;0.2rem&#093; transition-colors duration-100 ease-in-out">StudioBinder&#8217;s latest guide offers invaluable advice for filmmakers aiming to enhance their leadership on set.</span> <span class="relative -mx-px my-&#091;-0.2rem&#093; rounded px-px py-&#091;0.2rem&#093; transition-colors duration-100 ease-in-out">Drawing from the U.S. Marine Corps&#8217; 11 Leadership Principles, the article translates military discipline into practical filmmaking strategies.</span> <span class="relative -mx-px my-&#091;-0.2rem&#093; rounded px-px py-&#091;0.2rem&#093; transition-colors duration-100 ease-in-out">Key takeaways include the importance of technical proficiency, self-awareness, team understanding, clear communication, and leading by example.</span> <span class="relative -mx-px my-&#091;-0.2rem&#093; rounded px-px py-&#091;0.2rem&#093; transition-colors duration-100 ease-in-out">By adopting these principles, directors and line producers can foster a more efficient, respectful, and cohesive production environment.</span> <span class="relative -mx-px my-&#091;-0.2rem&#093; rounded px-px py-&#091;0.2rem&#093; transition-colors duration-100 ease-in-out">This fusion of military and filmmaking wisdom provides a fresh perspective on leadership in the creative industry.</span></p>
531. <p data-start="2210" data-end="2421"><em data-start="2210" data-end="2421">Original article by Shant Kiraz on StudioBinder: <a class="" href="https://www.studiobinder.com/blog/11-filmmaking-tips-better-line-producer-film-director/" target="_new" rel="noopener" data-start="2260" data-end="2420">11 Filmmaking Tips to Become a Better Line Producer or Film Director</a></em></p></div>
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639. <div class="et_pb_text_inner"><h2>Thinking about using an award winning production company for your next project?</h2></div>
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756. </item>
757. <item>
758. <title>Why Video Marketing Isn’t a Luxury—It’s a Strategic Necessity</title>
759. <link>https://www.slateandmortar.com/news/why-video-marketing-isnt-a-luxury</link>
761. <dc:creator><![CDATA[Stuart Whitehouse]]></dc:creator>
762. <pubDate>Wed, 21 May 2025 08:17:44 +0000</pubDate>
763. <category><![CDATA[News]]></category>
764. <guid isPermaLink="false">https://www.slateandmortar.com/?p=8485</guid>
765.  
766. <description><![CDATA[Video marketing isn’t a luxury—it’s a smart, scalable investment that powers results across every channel in your strategy.]]></description>
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780. <div class="et_pb_title_container">
781. <h1 class="entry-title">Why Video Marketing Isn’t a Luxury—It’s a Strategic Necessity</h1>
782. </div>
784. </div>
787. </div><div class="et_pb_section et_pb_section_16 et_section_regular" >
794. <div class="et_pb_row et_pb_row_15">
795. <div class="et_pb_column et_pb_column_4_4 et_pb_column_15  et_pb_css_mix_blend_mode_passthrough et-last-child">
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805. <span class="et_pb_image_wrap "><img decoding="async" src="https://www.slateandmortar.com/wp-content/uploads/2025/04/WK-21-Why-Video-Marketing-Isnt-a-Luxury—Its-a-Strategic-Necessity.png" alt="WK 21 Why Video Marketing Isn’t a Luxury—It’s a Strategic Necessity" title="WK 21 Why Video Marketing Isn’t a Luxury—It’s a Strategic Necessity" /></span>
806. </div>
807. </div>
812. </div>
815. </div><div class="et_pb_section et_pb_section_17 et_pb_with_background et_section_regular" >
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828. <div class="et_pb_module et_pb_text et_pb_text_12 et_animated  et_pb_text_align_left et_pb_bg_layout_light">
833. <div class="et_pb_text_inner"><h3 style="text-align: center;">Why Video Marketing Should Be the First Thing You Protect in Your Budget</h3>
834. <p>&nbsp;</p>
835. <p>In times of financial pressure, when every penny of your marketing budget is under scrutiny, video marketing can often be perceived as a risky or non-essential investment. It might feel especially difficult to justify if you’ve previously commissioned polished, professional videos that, despite looking great, failed to move the needle in any meaningful way. But this perception is increasingly out of step with how modern marketing works.</p>
836. <p>The truth is, video marketing isn’t a luxury—it’s one of the most versatile and cost-effective tools available to marketers today. When done well, video isn’t just a standalone asset; it’s a strategic amplifier that enhances and strengthens all of your existing marketing channels.</p>
837. <p>A well-crafted video can significantly increase click-through rates in email campaigns; it can make your website more engaging, reducing bounce rates and increasing dwell time; it can boost visibility on social media platforms, where video content consistently outperforms static posts in both reach and engagement. It can even breathe life into sales presentations, helping your team connect with potential clients in a more human, compelling way.</p>
838. <p>And crucially, unlike many other forms of content, video is inherently adaptable. A single shoot can be repurposed into multiple outputs—short-form reels for Instagram, banner videos for your homepage, explainer content for LinkedIn, or snappy testimonial edits for sales follow-ups. With a strategic approach, one piece of video content becomes a long-term marketing asset: reusable, scalable, and measurable.</p>
839. <p>&nbsp;</p>
840. <p><strong>Balancing Quick Wins With Long-Term Gains</strong></p>
841. <p>It’s entirely understandable, particularly in leaner times, to prioritise marketing activity that delivers short-term results. The good news is, video marketing can do both. When approached with intent, video not only supports brand-building efforts over the long haul but also delivers quick wins by generating leads, building trust, and accelerating the buyer decision-making process.</p>
842. <p>But this only works when video is planned and positioned strategically. The real risk with video marketing doesn’t come from the medium itself—it comes from using it without a clear plan or defined purpose. Throwing budget at a video because it’s what competitors are doing, or because it ‘feels’ like the right thing to do, can easily lead to underwhelming results.</p>
843. <p>By contrast, when video is aligned with specific business goals, targeted messaging, and an integrated content strategy, it becomes one of the most effective investments you can make. It’s not about choosing video instead of other tools—it’s about using video to make everything else work harder.</p>
844. <p>&nbsp;</p>
845. <p><strong>So, is Video the Best Use of Your Marketing Budget?</strong></p>
846. <p>If your video content is created with intention, designed for performance, and aligned with your broader marketing objectives, then yes—video marketing is not just a good use of budget; it might be your most impactful one.</p>
847. <p>&nbsp;</p>
848. <p><b>References</b></p>
849. <p><a href="https://www.wyzowl.com/video-marketing-statistics/" target="_blank" rel="noopener"><b>Wyzowl Video Marketing Statistics 2024</b></a><br /><a href="https://blog.hubspot.com/marketing/video-marketing" target="_blank" rel="noopener"><b>HubSpot: Why Video Marketing Is So Effective</b></a><br /><a href="https://www.thinkwithgoogle.com/consumer-insights/consumer-trends/video-consumption-trends/" target="_blank" rel="noopener"><b>Think with Google: The Rise of Online Video</b></a></p>
850. <p>&nbsp;</p></div>
851. </div><div class="et_pb_with_border et_pb_module et_pb_text et_pb_text_13 et_animated  et_pb_text_align_left et_pb_bg_layout_light">
856. <div class="et_pb_text_inner"><h3 style="text-align: center;">Want to create high-impact video marketing content that delivers?</h3>
857. <h3 style="text-align: center;"><strong><span style="text-decoration: underline;"><a href="https://www.slateandmortar.com/get-in-touch">Contact us today</a></span></strong> to get started!</span></h3></div>
858. </div>
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880. <div class="et_pb_module et_pb_text et_pb_text_14  et_pb_text_align_left et_pb_bg_layout_dark">
885. <div class="et_pb_text_inner"><h2>Latest News</h2></div>
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907.  
908. <div class="et_pb_image_container"><a href="https://www.slateandmortar.com/news/higher-education-video-production" class="entry-featured-image-url"><img loading="lazy" loading="lazy" decoding="async" src="https://www.slateandmortar.com/wp-content/uploads/2025/04/WK-23-Higher-Education-Video-Production-Without-the-Disruption-400x250.png" alt="Higher Education Video Production Without the Disruption" class="" srcset="https://www.slateandmortar.com/wp-content/uploads/2025/04/WK-23-Higher-Education-Video-Production-Without-the-Disruption.png 479w, https://www.slateandmortar.com/wp-content/uploads/2025/04/WK-23-Higher-Education-Video-Production-Without-the-Disruption-400x250.png 480w " sizes="(max-width:479px) 479px, 100vw " width="400" height="250" title="Why Video Marketing Isn’t a Luxury—It’s a Strategic Necessity 7"><span class="et_overlay et_pb_inline_icon" data-icon="U"></span></a></div>
909. <h2 class="entry-title">
910. <a href="https://www.slateandmortar.com/news/higher-education-video-production">Higher Education Video Production Without the Disruption</a>
911. </h2>
913. <div class="post-content"><div class="post-content-inner et_multi_view_hidden"></div></div>
914. </article>
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917.  
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919. <h2 class="entry-title">
920. <a href="https://www.slateandmortar.com/news/30th-may-the-friday-filmmaking-blog">30th May | The Friday Filmmaking Blog</a>
921. </h2>
923. <div class="post-content"><div class="post-content-inner et_multi_view_hidden"></div></div>
924. </article>
926. <article id="post-8485" class="et_pb_post clearfix et_pb_has_overlay et_pb_blog_item_2_2 post-8485 post type-post status-publish format-standard has-post-thumbnail hentry category-news">
927.  
928. <div class="et_pb_image_container"><a href="https://www.slateandmortar.com/news/why-video-marketing-isnt-a-luxury" class="entry-featured-image-url"><img loading="lazy" loading="lazy" decoding="async" src="https://www.slateandmortar.com/wp-content/uploads/2025/04/WK-21-Why-Video-Marketing-Isnt-a-Luxury—Its-a-Strategic-Necessity-400x250.png" alt="Why Video Marketing Isn’t a Luxury—It’s a Strategic Necessity" class="" srcset="https://www.slateandmortar.com/wp-content/uploads/2025/04/WK-21-Why-Video-Marketing-Isnt-a-Luxury—Its-a-Strategic-Necessity.png 479w, https://www.slateandmortar.com/wp-content/uploads/2025/04/WK-21-Why-Video-Marketing-Isnt-a-Luxury—Its-a-Strategic-Necessity-400x250.png 480w " sizes="(max-width:479px) 479px, 100vw " width="400" height="250" title="Why Video Marketing Isn’t a Luxury—It’s a Strategic Necessity 9"><span class="et_overlay et_pb_inline_icon" data-icon="U"></span></a></div>
929. <h2 class="entry-title">
930. <a href="https://www.slateandmortar.com/news/why-video-marketing-isnt-a-luxury">Why Video Marketing Isn’t a Luxury—It’s a Strategic Necessity</a>
931. </h2>
933. <div class="post-content"><div class="post-content-inner et_multi_view_hidden"></div></div>
934. </article>
935. </div>
936. </div>
937. </div>
938. </div>
939. </div>
944. </div>
947. </div><div class="et_pb_section et_pb_section_20 et_pb_with_background et_section_regular" >
954. <div class="et_pb_row et_pb_row_19">
955. <div class="et_pb_column et_pb_column_4_4 et_pb_column_19  et_pb_css_mix_blend_mode_passthrough et-last-child">
960. <div class="et_pb_module et_pb_text et_pb_text_15  et_pb_text_align_left et_pb_bg_layout_light">
965. <div class="et_pb_text_inner"><h2>Thinking about using an award winning production company for your next project?</h2></div>
966. </div><div class="et_pb_module et_pb_text et_pb_text_16  et_pb_text_align_center et_pb_bg_layout_light">
971. <div class="et_pb_text_inner"><p>Want to chat through a video or animation idea you may have?<br />Planning on using video or animation in your next campaign?</p>
972. <p>We’d love to hear from you. Get in touch today!</p></div>
973. </div>
974. </div>
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1075. </item>
1076. <item>
1077. <title>Video Production Outsourcing: Why Universities Should Rethink Their Approach</title>
1078. <link>https://www.slateandmortar.com/news/video-production-outsourcing-university</link>
1080. <dc:creator><![CDATA[Stuart Whitehouse]]></dc:creator>
1081. <pubDate>Mon, 05 May 2025 12:45:59 +0000</pubDate>
1082. <category><![CDATA[News]]></category>
1083. <guid isPermaLink="false">https://www.slateandmortar.com/?p=8341</guid>
1084.  
1085. <description><![CDATA[Video production outsourcing helps universities create high-quality, engaging content without overburdening in-house teams. Find out how!]]></description>
1086. <content:encoded><![CDATA[<p><div class="et_pb_section et_pb_section_21 et_pb_fullwidth_section et_section_regular" >
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1099. <div class="et_pb_title_container">
1100. <h1 class="entry-title">Video Production Outsourcing: Why Universities Should Rethink Their Approach</h1>
1101. </div>
1103. </div>
1106. </div><div class="et_pb_section et_pb_section_22 et_section_regular" >
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1124. <span class="et_pb_image_wrap "><img loading="lazy" loading="lazy" decoding="async" width="1280" height="720" src="https://www.slateandmortar.com/wp-content/uploads/2025/03/WK-19-Video-Production-Outsourcing.png" alt="Video Production Outsourcing: Why Universities Should Rethink Their Approach" title="Video Production Outsourcing: Why Universities Should Rethink Their Approach" srcset="https://www.slateandmortar.com/wp-content/uploads/2025/03/WK-19-Video-Production-Outsourcing.png 1280w, https://www.slateandmortar.com/wp-content/uploads/2025/03/WK-19-Video-Production-Outsourcing-980x551.png 980w, https://www.slateandmortar.com/wp-content/uploads/2025/03/WK-19-Video-Production-Outsourcing-480x270.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1280px, 100vw" class="wp-image-8348" /></span>
1125. </div>
1126. </div>
1131. </div>
1134. </div><div class="et_pb_section et_pb_section_23 et_pb_with_background et_section_regular" >
1141. <div class="et_pb_row et_pb_row_22 et_animated">
1142. <div class="et_pb_column et_pb_column_4_4 et_pb_column_22  et_pb_css_mix_blend_mode_passthrough et-last-child">
1147. <div class="et_pb_module et_pb_text et_pb_text_17 et_animated  et_pb_text_align_left et_pb_bg_layout_light">
1152. <div class="et_pb_text_inner"><h3 style="text-align: center;">How Video Production Outsourcing Can Elevate Your University’s Content Strategy</h3>
1153. <p>&nbsp;</p>
1154. <p>Many universities already have talented communications teams and in-house creatives, making it tempting to keep video production internal. However, as the demand for high-quality, engaging content grows, video production outsourcing offers a powerful solution to scale content creation without stretching internal resources too thin.</p>
1155. <p><strong>The Challenges of In-House Video Production</strong></p>
1156. <p>Producing video content isn’t just about having a camera—it requires expertise, time, and a dedicated production workflow. In-house marketing teams are often balancing multiple responsibilities, from managing digital campaigns to creating social media content, press releases, and internal communications. Adding large-scale video projects to this workload can lead to stretched deadlines, lower production quality, or content that lacks impact.</p>
1157. <p>Beyond resource limitations, there’s also the issue of creative perspective. While internal teams know the university’s brand inside and out, this familiarity can sometimes lead to repetitive storytelling. External video partners bring fresh, strategic insights that can elevate content, introduce innovative storytelling techniques, and provide the technical expertise to produce high-end videos that captivate audiences.</p>
1158. <p><strong>Why Video Production Outsourcing Makes a Difference</strong></p>
1159. <p>Partnering with a professional video production agency doesn’t mean losing control—it means gaining specialised expertise, high-end production value, and the ability to scale content effortlessly. A trusted agency works as an extension of your team, ensuring your brand’s identity and messaging remain intact while handling the complex logistics of production.</p>
1160. <p><strong>Key Benefits of Video Production Outsourcing:</strong></p>
1161. <ul>
1162. <li>Higher production value: Access to industry-grade cameras, lighting, and post-production tools.</li>
1163. <li>Faster turnaround times: Agencies have dedicated teams focused solely on video, ensuring efficient delivery.</li>
1164. <li>Specialist expertise: From storytelling techniques to motion graphics, agencies bring skills that in-house teams may not have.</li>
1165. <li>Reduced internal workload: Allowing marketing teams to focus on strategy while experts handle execution.</li>
1166. </ul>
1167. <p><strong>When Should Universities Consider Outsourcing Video Production?</strong></p>
1168. <ul>
1169. <li>For high-stakes projects like promotional campaigns, student recruitment videos, or alumni engagement content.</li>
1170. <li>When scaling content production beyond what the internal team can manage.</li>
1171. <li>When looking for fresh creative input to avoid repetitive or uninspired storytelling.</li>
1172. <li>For specialist expertise such as drone footage, animation, or documentary-style videos.</li>
1173. </ul>
1174. <p>In an era where video plays a crucial role in university marketing and communications, video production outsourcing can be the key to producing impactful, high-quality content without overburdening internal teams. It’s not about replacing in-house talent—it’s about enhancing capabilities, increasing efficiency, and delivering exceptional content that resonates.</p>
1175. <p>&nbsp;</p>
1176. <p><b>References</b></p>
1177. <p><a href="https://blog.hubspot.com/marketing/outsourcing-video-production" target="_blank" rel="noopener"><span style="font-weight: 400;">The Benefits of Outsourcing Video Production for Businesses</span></a> <a href="https://blog.hubspot.com/marketing/outsourcing-video-production" target="_blank" rel="noopener"><span style="font-weight: 400;"><br /></span></a><a href="https://www.insidehighered.com/admissions/article/2023/05/10/power-video-higher-education-marketing" target="_blank" rel="noopener"><span style="font-weight: 400;">Why Higher Education Marketing Needs Professional Video Content</span></a><span style="font-weight: 400;"><br /></span><a href="https://www.forbes.com/sites/forbesagencycouncil/2022/08/03/how-to-choose-the-right-video-production-agency/" target="_blank" rel="noopener"><span style="font-weight: 400;">How to Choose a Video Production Partner for Your Brand</span></a><span style="font-weight: 400;"><br /></span></p>
1178. <p>&nbsp;</p></div>
1179. </div><div class="et_pb_with_border et_pb_module et_pb_text et_pb_text_18 et_animated  et_pb_text_align_left et_pb_bg_layout_light">
1184. <div class="et_pb_text_inner"><h3 style="text-align: center;">Want to create high-impact university marketing videos without the hassle?</h3>
1185. <h3 style="text-align: center;"><strong><span style="text-decoration: underline;"><a href="https://www.slateandmortar.com/get-in-touch">Contact us today</a></span></strong> to get started!</h3></div>
1186. </div>
1187. </div>
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1213. <div class="et_pb_text_inner"><h2>Latest News</h2></div>
1214. </div>
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1235.  
1236. <div class="et_pb_image_container"><a href="https://www.slateandmortar.com/news/higher-education-video-production" class="entry-featured-image-url"><img loading="lazy" loading="lazy" decoding="async" src="https://www.slateandmortar.com/wp-content/uploads/2025/04/WK-23-Higher-Education-Video-Production-Without-the-Disruption-400x250.png" alt="Higher Education Video Production Without the Disruption" class="" srcset="https://www.slateandmortar.com/wp-content/uploads/2025/04/WK-23-Higher-Education-Video-Production-Without-the-Disruption.png 479w, https://www.slateandmortar.com/wp-content/uploads/2025/04/WK-23-Higher-Education-Video-Production-Without-the-Disruption-400x250.png 480w " sizes="(max-width:479px) 479px, 100vw " width="400" height="250" title="Video Production Outsourcing: Why Universities Should Rethink Their Approach 10"><span class="et_overlay et_pb_inline_icon" data-icon="U"></span></a></div>
1237. <h2 class="entry-title">
1238. <a href="https://www.slateandmortar.com/news/higher-education-video-production">Higher Education Video Production Without the Disruption</a>
1239. </h2>
1241. <div class="post-content"><div class="post-content-inner et_multi_view_hidden"></div></div>
1242. </article>
1244. <article id="post-8615" class="et_pb_post clearfix et_pb_has_overlay et_pb_blog_item_3_1 post-8615 post type-post status-publish format-standard has-post-thumbnail hentry category-news">
1245.  
1246. <div class="et_pb_image_container"><a href="https://www.slateandmortar.com/news/30th-may-the-friday-filmmaking-blog" class="entry-featured-image-url"><img loading="lazy" loading="lazy" decoding="async" src="https://www.slateandmortar.com/wp-content/uploads/2025/05/22-The-Friday-Filmmaking-Blog-400x250.png" alt="30th May | The Friday Filmmaking Blog" class="" srcset="https://www.slateandmortar.com/wp-content/uploads/2025/05/22-The-Friday-Filmmaking-Blog.png 479w, https://www.slateandmortar.com/wp-content/uploads/2025/05/22-The-Friday-Filmmaking-Blog-400x250.png 480w " sizes="(max-width:479px) 479px, 100vw " width="400" height="250" title="Video Production Outsourcing: Why Universities Should Rethink Their Approach 11"><span class="et_overlay et_pb_inline_icon" data-icon="U"></span></a></div>
1247. <h2 class="entry-title">
1248. <a href="https://www.slateandmortar.com/news/30th-may-the-friday-filmmaking-blog">30th May | The Friday Filmmaking Blog</a>
1249. </h2>
1251. <div class="post-content"><div class="post-content-inner et_multi_view_hidden"></div></div>
1252. </article>
1254. <article id="post-8485" class="et_pb_post clearfix et_pb_has_overlay et_pb_blog_item_3_2 post-8485 post type-post status-publish format-standard has-post-thumbnail hentry category-news">
1255.  
1256. <div class="et_pb_image_container"><a href="https://www.slateandmortar.com/news/why-video-marketing-isnt-a-luxury" class="entry-featured-image-url"><img loading="lazy" loading="lazy" decoding="async" src="https://www.slateandmortar.com/wp-content/uploads/2025/04/WK-21-Why-Video-Marketing-Isnt-a-Luxury—Its-a-Strategic-Necessity-400x250.png" alt="Why Video Marketing Isn’t a Luxury—It’s a Strategic Necessity" class="" srcset="https://www.slateandmortar.com/wp-content/uploads/2025/04/WK-21-Why-Video-Marketing-Isnt-a-Luxury—Its-a-Strategic-Necessity.png 479w, https://www.slateandmortar.com/wp-content/uploads/2025/04/WK-21-Why-Video-Marketing-Isnt-a-Luxury—Its-a-Strategic-Necessity-400x250.png 480w " sizes="(max-width:479px) 479px, 100vw " width="400" height="250" title="Video Production Outsourcing: Why Universities Should Rethink Their Approach 12"><span class="et_overlay et_pb_inline_icon" data-icon="U"></span></a></div>
1257. <h2 class="entry-title">
1258. <a href="https://www.slateandmortar.com/news/why-video-marketing-isnt-a-luxury">Why Video Marketing Isn’t a Luxury—It’s a Strategic Necessity</a>
1259. </h2>
1261. <div class="post-content"><div class="post-content-inner et_multi_view_hidden"></div></div>
1262. </article>
1263. </div>
1264. </div>
1265. </div>
1266. </div>
1267. </div>
1272. </div>
1275. </div><div class="et_pb_section et_pb_section_26 et_pb_with_background et_section_regular" >
1282. <div class="et_pb_row et_pb_row_25">
1283. <div class="et_pb_column et_pb_column_4_4 et_pb_column_25  et_pb_css_mix_blend_mode_passthrough et-last-child">
1288. <div class="et_pb_module et_pb_text et_pb_text_20  et_pb_text_align_left et_pb_bg_layout_light">
1293. <div class="et_pb_text_inner"><h2>Thinking about using an award winning production company for your next project?</h2></div>
1294. </div><div class="et_pb_module et_pb_text et_pb_text_21  et_pb_text_align_center et_pb_bg_layout_light">
1299. <div class="et_pb_text_inner"><p>Want to chat through a video or animation idea you may have?<br />Planning on using video or animation in your next campaign?</p>
1300. <p>We’d love to hear from you. Get in touch today!</p></div>
1301. </div>
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1403. </item>
1404. <item>
1405. <title>2nd May &#124; The Friday Filmmaking Blog</title>
1406. <link>https://www.slateandmortar.com/news/2nd-may-the-friday-filmmaking-blog</link>
1408. <dc:creator><![CDATA[Stuart Whitehouse]]></dc:creator>
1409. <pubDate>Thu, 01 May 2025 14:19:18 +0000</pubDate>
1410. <category><![CDATA[News]]></category>
1411. <guid isPermaLink="false">https://www.slateandmortar.com/?p=8539</guid>
1412.  
1413. <description><![CDATA[Explore how shadows, method directing, and John Wick stunts are shaping the future of filmmaking in this week’s roundup.]]></description>
1414. <content:encoded><![CDATA[<p><div class="et_pb_section et_pb_section_27 et_pb_fullwidth_section et_section_regular" >
1421. <div class="et_pb_module et_pb_fullwidth_post_title_4 et_pb_post_title  et_pb_text_align_center et_pb_bg_layout_light et_pb_image_below"   >
1427. <div class="et_pb_title_container">
1428. <h1 class="entry-title">2nd May | The Friday Filmmaking Blog</h1>
1429. </div>
1431. </div>
1434. </div><div class="et_pb_section et_pb_section_28 et_section_regular" >
1441. <div class="et_pb_row et_pb_row_27">
1442. <div class="et_pb_column et_pb_column_4_4 et_pb_column_27  et_pb_css_mix_blend_mode_passthrough et-last-child">
1447. <div class="et_pb_module et_pb_image et_pb_image_4">
1452. <span class="et_pb_image_wrap "><img loading="lazy" loading="lazy" decoding="async" width="1280" height="720" src="https://www.slateandmortar.com/wp-content/uploads/2025/05/18-The-Friday-Filmmaking-Blog.png" alt="18 The Friday Filmmaking Blog" title="18 The Friday Filmmaking Blog" srcset="https://www.slateandmortar.com/wp-content/uploads/2025/05/18-The-Friday-Filmmaking-Blog.png 1280w, https://www.slateandmortar.com/wp-content/uploads/2025/05/18-The-Friday-Filmmaking-Blog-980x551.png 980w, https://www.slateandmortar.com/wp-content/uploads/2025/05/18-The-Friday-Filmmaking-Blog-480x270.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1280px, 100vw" class="wp-image-8543" /></span>
1453. </div>
1454. </div>
1459. </div>
1462. </div><div class="et_pb_section et_pb_section_29 et_pb_with_background et_section_regular" >
1469. <div class="et_pb_row et_pb_row_28 et_animated">
1470. <div class="et_pb_column et_pb_column_4_4 et_pb_column_28  et_pb_css_mix_blend_mode_passthrough et-last-child">
1475. <div class="et_pb_module et_pb_text et_pb_text_22  et_pb_text_align_left et_pb_bg_layout_light">
1480. <div class="et_pb_text_inner"><p data-pm-slice="1 1 &#091;&#093;"><span class="relative -mx-px my-&#091;-0.2rem&#093; rounded px-px py-&#091;0.2rem&#093; transition-colors duration-100 ease-in-out">Welcome to this week’s edition of the Friday Filmmaking Blog, where we delve into the art and craft of filmmaking through three compelling reads.</span> <span class="relative -mx-px my-&#091;-0.2rem&#093; rounded px-px py-&#091;0.2rem&#093; transition-colors duration-100 ease-in-out">First, we explore the atmospheric cinematography of Alvin Sun in <em data-start="65" data-end="79">The Killgrin</em>, highlighting how shadows can become a narrative force.</span> <span class="relative -mx-px my-&#091;-0.2rem&#093; rounded px-px py-&#091;0.2rem&#093; transition-colors duration-100 ease-in-out">Next, we examine the concept of &#8220;method directing,&#8221; a technique that fosters authentic performances by immersing actors in their characters&#8217; experiences.</span> <span class="relative -mx-px my-&#091;-0.2rem&#093; rounded px-px py-&#091;0.2rem&#093; transition-colors duration-100 ease-in-out">Finally, we get a behind-the-scenes look at the <em data-start="48" data-end="59">John Wick</em> franchise with the upcoming documentary <em data-start="100" data-end="114">Wick is Pain</em>, revealing the dedication and challenges faced by the cast and crew.</span> <span class="relative -mx-px my-&#091;-0.2rem&#093; rounded px-px py-&#091;0.2rem&#093; transition-colors duration-100 ease-in-out">These articles offer valuable insights for filmmakers seeking to enhance their storytelling techniques.</span></p></div>
1481. </div>
1482. </div>
1487. </div>
1490. </div><div class="et_pb_section et_pb_section_30 et_pb_with_background et_section_regular" >
1497. <div class="et_pb_row et_pb_row_29 et_animated">
1498. <div class="et_pb_column et_pb_column_4_4 et_pb_column_29  et_pb_css_mix_blend_mode_passthrough et-last-child">
1503. <div class="et_pb_module et_pb_text et_pb_text_23  et_pb_text_align_left et_pb_bg_layout_light">
1508. <div class="et_pb_text_inner"><h3 style="text-align: center;">DP Alvin Sun on the Importance of Shadows in &#8216;The Killgrin&#8217;</h3>
1509. <p>&nbsp;</p>
1510. <p class="" data-start="358" data-end="471"><span class="relative -mx-px my-&#091;-0.2rem&#093; rounded px-px py-&#091;0.2rem&#093; transition-colors duration-100 ease-in-out">In a recent interview with No Film School, cinematographer Alvin Sun discusses his work on the psychological horror film <em data-start="121" data-end="135">The Killgrin</em>.</span> <span class="relative -mx-px my-&#091;-0.2rem&#093; rounded px-px py-&#091;0.2rem&#093; transition-colors duration-100 ease-in-out">Directed by Joanna Tsanis, the film centers on Miranda, who, after a personal tragedy, discovers she has an infection of her aura called a &#8220;killgrin&#8221; that thrives on her misery.</span> </p>
1511. <p class="" data-start="473" data-end="598"><span class="relative -mx-px my-&#091;-0.2rem&#093; rounded px-px py-&#091;0.2rem&#093; transition-colors duration-100 ease-in-out">Sun emphasizes the significance of shadows in the film, stating, &#8220;Shadows were not just a visual element to the film, but a story element as well. The Killgrin plays on the idea that it follows a person around, like a shadow.&#8221;</span> <span class="relative -mx-px my-&#091;-0.2rem&#093; rounded px-px py-&#091;0.2rem&#093; transition-colors duration-100 ease-in-out">Drawing inspiration from films like <em data-start="36" data-end="47">Nosferatu</em> (1922) and Japanese horror such as <em data-start="83" data-end="90">Kairo</em> (<em data-start="92" data-end="99">Pulse</em>), Sun aimed to create an atmosphere of unease and psychological tension.</span></p>
1512. <p class="" data-start="600" data-end="725"><span class="relative -mx-px my-&#091;-0.2rem&#093; rounded px-px py-&#091;0.2rem&#093; transition-colors duration-100 ease-in-out">The collaboration between Sun and Tsanis began during pre-production, where they conducted extensive discussions over Zoom to align their visions.</span> <span class="relative -mx-px my-&#091;-0.2rem&#093; rounded px-px py-&#091;0.2rem&#093; transition-colors duration-100 ease-in-out">Sun&#8217;s background as a gaffer and key grip, working across commercials, features, and TV, provided him with a comprehensive understanding of lighting and camera work, which he brought to his role as DP.</span>​</p>
1513. <p class="" data-start="727" data-end="852"><span class="relative -mx-px my-&#091;-0.2rem&#093; rounded px-px py-&#091;0.2rem&#093; transition-colors duration-100 ease-in-out">Sun&#8217;s approach to cinematography in <em data-start="36" data-end="50">The Killgrin</em> showcases how lighting and shadows can be harnessed to enhance storytelling, particularly in the horror genre.</span> <span class="relative -mx-px my-&#091;-0.2rem&#093; rounded px-px py-&#091;0.2rem&#093; transition-colors duration-100 ease-in-out">His work serves as a testament to the power of visual elements in conveying psychological themes and emotions.</span>​</p>
1514. <p class="" data-start="854" data-end="933"><span class="relative -mx-px my-&#091;-0.2rem&#093; rounded px-px py-&#091;0.2rem&#093; transition-colors duration-100 ease-in-out">For a deeper dive into Alvin Sun&#8217;s insights and techniques, read the full interview on <a href="https://nofilmschool.com/dp-alvin-sun-interview" target="_blank" rel="noopener">No Film School</a>.</span></p>
1515. <p data-start="854" data-end="933">
1516. <p><iframe title="The Killgrin | Official Promo #1 HD | Available Now on Digital" width="1080" height="608" src="https://www.youtube.com/embed/U6QqnIPlGmQ?feature=oembed"  allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></p></div>
1517. </div>
1518. </div>
1523. </div>
1526. </div><div class="et_pb_section et_pb_section_31 et_pb_with_background et_section_regular" >
1533. <div class="et_pb_row et_pb_row_30 et_animated">
1534. <div class="et_pb_column et_pb_column_4_4 et_pb_column_30  et_pb_css_mix_blend_mode_passthrough et-last-child">
1539. <div class="et_pb_module et_pb_text et_pb_text_24  et_pb_text_align_left et_pb_bg_layout_light">
1544. <div class="et_pb_text_inner"><h3 style="text-align: center;">Method Directing – What is It and How to Use It?</h3>
1545. <p>&nbsp;</p>
1546. <p class="" data-start="1096" data-end="1215"><span class="relative -mx-px my-&#091;-0.2rem&#093; rounded px-px py-&#091;0.2rem&#093; transition-colors duration-100 ease-in-out"><a href="https://www.cined.com/method-directing-what-is-it-and-how-to-use-it/" target="_blank" rel="noopener">CineD</a>&#8216;s recent article explores the concept of &#8220;method directing,&#8221; a technique that parallels method acting by immersing actors deeply into their characters&#8217; experiences.</span> <span class="relative -mx-px my-&#091;-0.2rem&#093; rounded px-px py-&#091;0.2rem&#093; transition-colors duration-100 ease-in-out">While method acting involves actors drawing upon their own emotions to deliver authentic performances, method directing focuses on creating an environment that facilitates such immersion.</span></p>
1547. <p class="" data-start="1217" data-end="1342"><span class="relative -mx-px my-&#091;-0.2rem&#093; rounded px-px py-&#091;0.2rem&#093; transition-colors duration-100 ease-in-out">Method directing involves various tools and approaches, such as encouraging actors to stay in character off-camera, using improvisation to explore scenes, and fostering a collaborative atmosphere on set.</span> <span class="relative -mx-px my-&#091;-0.2rem&#093; rounded px-px py-&#091;0.2rem&#093; transition-colors duration-100 ease-in-out">The goal is to elicit genuine emotional responses, resulting in more believable and impactful performances.</span>​</p>
1548. <p class="" data-start="1344" data-end="1469"><span class="relative -mx-px my-&#091;-0.2rem&#093; rounded px-px py-&#091;0.2rem&#093; transition-colors duration-100 ease-in-out">The article emphasises that method directing is not a one-size-fits-all approach but rather a set of techniques that directors can adapt to suit their project&#8217;s needs.</span> <span class="relative -mx-px my-&#091;-0.2rem&#093; rounded px-px py-&#091;0.2rem&#093; transition-colors duration-100 ease-in-out">By understanding and applying these methods, directors can enhance the authenticity of their films, creating a more engaging experience for audiences.</span>​</p>
1549. <p class="" data-start="1471" data-end="1550"><span class="relative -mx-px my-&#091;-0.2rem&#093; rounded px-px py-&#091;0.2rem&#093; transition-colors duration-100 ease-in-out">For filmmakers interested in deepening their directing skills and fostering authentic performances, this article provides valuable insights into method directing.</span></p>
1550. <p data-start="1471" data-end="1550">
1551. <p class="" data-start="3828" data-end="4004">
1552. <p><iframe title="Best Joker Scenes in The Dark Knight | Max" width="1080" height="608" src="https://www.youtube.com/embed/lNLmk7CPtOw?feature=oembed"  allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></p></div>
1553. </div>
1554. </div>
1559. </div>
1562. </div><div class="et_pb_section et_pb_section_32 et_pb_with_background et_section_regular" >
1569. <div class="et_pb_row et_pb_row_31 et_animated">
1570. <div class="et_pb_column et_pb_column_4_4 et_pb_column_31  et_pb_css_mix_blend_mode_passthrough et-last-child">
1575. <div class="et_pb_module et_pb_text et_pb_text_25  et_pb_text_align_left et_pb_bg_layout_light">
1580. <div class="et_pb_text_inner"><h3 style="text-align: center;">&#8216;Wick is Pain&#8217; Trailer – Keanu Reeves&#8217; John Wick Stunt Documentary</h3>
1581. <p>&nbsp;</p>
1582. <p class="" data-start="1732" data-end="1897"><span class="relative -mx-px my-&#091;-0.2rem&#093; rounded px-px py-&#091;0.2rem&#093; transition-colors duration-100 ease-in-out">The upcoming documentary <em data-start="25" data-end="39">Wick is Pain</em> offers an in-depth look at the making of the <em data-start="85" data-end="96">John Wick</em> franchise, highlighting the physical and emotional challenges faced by the cast and crew.</span> <span class="relative -mx-px my-&#091;-0.2rem&#093; rounded px-px py-&#091;0.2rem&#093; transition-colors duration-100 ease-in-out">As reported by <a href="https://www.indiewire.com/news/trailers/wick-is-pain-trailer-keanu-reeves-john-wick-stunt-doc-1235119492/" target="_blank" rel="noopener">IndieWire</a>, the documentary features behind-the-scenes footage and interviews that reveal the dedication required to bring the action-packed series to life.</span> ​</p>
1583. <p class="" data-start="1899" data-end="2064"><span class="relative -mx-px my-&#091;-0.2rem&#093; rounded px-px py-&#091;0.2rem&#093; transition-colors duration-100 ease-in-out">Keanu Reeves, known for performing many of his own stunts, discusses the intense training and preparation involved in portraying the titular character.</span> <span class="relative -mx-px my-&#091;-0.2rem&#093; rounded px-px py-&#091;0.2rem&#093; transition-colors duration-100 ease-in-out">He candidly shares experiences of pushing himself to the limit, including moments of physical exhaustion and injury.</span> <span class="relative -mx-px my-&#091;-0.2rem&#093; rounded px-px py-&#091;0.2rem&#093; transition-colors duration-100 ease-in-out">The documentary also sheds light on the collaborative efforts of the stunt coordinators, directors, and other crew members who contributed to the franchise&#8217;s success.</span>​</p>
1584. <p class="" data-start="2066" data-end="2191"><span class="relative -mx-px my-&#091;-0.2rem&#093; rounded px-px py-&#091;0.2rem&#093; transition-colors duration-100 ease-in-out"><em data-start="0" data-end="14" data-is-only-node="">Wick is Pain</em> not only celebrates the achievements of the <em data-start="59" data-end="70">John Wick</em> series but also serves as a testament to the resilience and passion of those behind the scenes.</span> <span class="relative -mx-px my-&#091;-0.2rem&#093; rounded px-px py-&#091;0.2rem&#093; transition-colors duration-100 ease-in-out">For filmmakers and fans alike, the documentary provides valuable insights into the complexities of action filmmaking and the commitment required to execute high-octane sequences.</span>​</p>
1585. <p class="" data-start="2193" data-end="2278"><span class="relative -mx-px my-&#091;-0.2rem&#093; rounded px-px py-&#091;0.2rem&#093; transition-colors duration-100 ease-in-out">Watch the trailer for <em data-start="22" data-end="36">Wick is Pain</em> here:</span></p>
1586. <p data-start="2193" data-end="2278">
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1637.  
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1639. <h2 class="entry-title">
1640. <a href="https://www.slateandmortar.com/news/higher-education-video-production">Higher Education Video Production Without the Disruption</a>
1641. </h2>
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1649. <h2 class="entry-title">
1650. <a href="https://www.slateandmortar.com/news/30th-may-the-friday-filmmaking-blog">30th May | The Friday Filmmaking Blog</a>
1651. </h2>
1653. <div class="post-content"><div class="post-content-inner et_multi_view_hidden"></div></div>
1654. </article>
1656. <article id="post-8485" class="et_pb_post clearfix et_pb_has_overlay et_pb_blog_item_4_2 post-8485 post type-post status-publish format-standard has-post-thumbnail hentry category-news">
1657.  
1658. <div class="et_pb_image_container"><a href="https://www.slateandmortar.com/news/why-video-marketing-isnt-a-luxury" class="entry-featured-image-url"><img loading="lazy" loading="lazy" decoding="async" src="https://www.slateandmortar.com/wp-content/uploads/2025/04/WK-21-Why-Video-Marketing-Isnt-a-Luxury—Its-a-Strategic-Necessity-400x250.png" alt="Why Video Marketing Isn’t a Luxury—It’s a Strategic Necessity" class="" srcset="https://www.slateandmortar.com/wp-content/uploads/2025/04/WK-21-Why-Video-Marketing-Isnt-a-Luxury—Its-a-Strategic-Necessity.png 479w, https://www.slateandmortar.com/wp-content/uploads/2025/04/WK-21-Why-Video-Marketing-Isnt-a-Luxury—Its-a-Strategic-Necessity-400x250.png 480w " sizes="(max-width:479px) 479px, 100vw " width="400" height="250" title="2nd May | The Friday Filmmaking Blog 15"><span class="et_overlay et_pb_inline_icon" data-icon="U"></span></a></div>
1659. <h2 class="entry-title">
1660. <a href="https://www.slateandmortar.com/news/why-video-marketing-isnt-a-luxury">Why Video Marketing Isn’t a Luxury—It’s a Strategic Necessity</a>
1661. </h2>
1663. <div class="post-content"><div class="post-content-inner et_multi_view_hidden"></div></div>
1664. </article>
1665. </div>
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1674. </div>
1677. </div><div class="et_pb_section et_pb_section_35 et_pb_with_background et_section_regular" >
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1695. <div class="et_pb_text_inner"><h2>Thinking about using an award winning production company for your next project?</h2></div>
1696. </div><div class="et_pb_module et_pb_text et_pb_text_28  et_pb_text_align_center et_pb_bg_layout_light">
1701. <div class="et_pb_text_inner"><p>Want to chat through a video or animation idea you may have?<br />Planning on using video or animation in your next campaign?</p>
1702. <p>We’d love to hear from you. Get in touch today!</p></div>
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1801. ]]></content:encoded>
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1807. <media:title type="plain">2nd May | The Friday Filmmaking Blog | Slate and Mortar</media:title>
1808. <media:description type="html"><![CDATA[Enjoy the videos and music that you love, upload original content and share it all with friends, family and the world on YouTube.]]></media:description>
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1812. </item>
1813. <item>
1814. <title>25th April &#124; The Friday Filmmaking Blog</title>
1815. <link>https://www.slateandmortar.com/news/25th-april-the-friday-filmmaking-blog</link>
1817. <dc:creator><![CDATA[Stuart Whitehouse]]></dc:creator>
1818. <pubDate>Thu, 24 Apr 2025 14:58:23 +0000</pubDate>
1819. <category><![CDATA[News]]></category>
1820. <guid isPermaLink="false">https://www.slateandmortar.com/?p=8518</guid>
1821.  
1822. <description><![CDATA[Explore filmmaking insights from Technicolor’s legacy to Superman’s reboot and Minecraft’s Gen Z marketing magic.]]></description>
1823. <content:encoded><![CDATA[<p><div class="et_pb_section et_pb_section_36 et_pb_fullwidth_section et_section_regular" >
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1837. <h1 class="entry-title">25th April | The Friday Filmmaking Blog</h1>
1838. </div>
1840. </div>
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1850. <div class="et_pb_row et_pb_row_36">
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1861. <span class="et_pb_image_wrap "><img loading="lazy" loading="lazy" decoding="async" width="1280" height="720" src="https://www.slateandmortar.com/wp-content/uploads/2025/04/17-The-Friday-Filmmaking-Blog.png" alt="17 The Friday Filmmaking Blog" title="17 The Friday Filmmaking Blog" srcset="https://www.slateandmortar.com/wp-content/uploads/2025/04/17-The-Friday-Filmmaking-Blog.png 1280w, https://www.slateandmortar.com/wp-content/uploads/2025/04/17-The-Friday-Filmmaking-Blog-980x551.png 980w, https://www.slateandmortar.com/wp-content/uploads/2025/04/17-The-Friday-Filmmaking-Blog-480x270.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1280px, 100vw" class="wp-image-8521" /></span>
1862. </div>
1863. </div>
1868. </div>
1871. </div><div class="et_pb_section et_pb_section_38 et_pb_with_background et_section_regular" >
1878. <div class="et_pb_row et_pb_row_37 et_animated">
1879. <div class="et_pb_column et_pb_column_4_4 et_pb_column_37  et_pb_css_mix_blend_mode_passthrough et-last-child">
1884. <div class="et_pb_module et_pb_text et_pb_text_29  et_pb_text_align_left et_pb_bg_layout_light">
1889. <div class="et_pb_text_inner"><p data-pm-slice="1 1 &#091;&#093;">Welcome to this week’s edition of the Friday Filmmaking Blog from Slate and Mortar. We&#8217;ve curated three standout articles that delve into the rich tapestry of filmmaking history, the intricate process of bringing iconic characters to life, and the innovative marketing strategies behind blockbuster hits. From the vibrant hues of Technicolor to the behind-the-scenes magic of Superman, and the pixelated world of Minecraft, these reads offer valuable insights for filmmakers and enthusiasts alike.</p></div>
1890. </div>
1891. </div>
1896. </div>
1899. </div><div class="et_pb_section et_pb_section_39 et_pb_with_background et_section_regular" >
1906. <div class="et_pb_row et_pb_row_38 et_animated">
1907. <div class="et_pb_column et_pb_column_4_4 et_pb_column_38  et_pb_css_mix_blend_mode_passthrough et-last-child">
1912. <div class="et_pb_module et_pb_text et_pb_text_30  et_pb_text_align_left et_pb_bg_layout_light">
1917. <div class="et_pb_text_inner"><h3 style="text-align: center;">The Evolution of Technicolor: A Cinematic Milestone</h3>
1918. <p>&nbsp;</p>
1919. <p class="" data-start="613" data-end="1020">StudioBinder&#8217;s comprehensive article, &#8220;What is Technicolor? Definition and History Explained,&#8221; offers an in-depth look at the revolutionary process that transformed the filmmaking industry. Technicolor, introduced in the early 20th century, brought vibrant, saturated colors to the silver screen, forever changing audience expectations and cinematic storytelling.​</p>
1920. <p class="" data-start="1022" data-end="1525">The article traces the development of Technicolor from its inception in 1916 to its peak in the 1950s. Initially, the process involved a two-color system capturing red and green hues. However, it wasn&#8217;t until the introduction of the three-color process in 1932 that Technicolor truly revolutionized filmmaking. This method used a beam-splitter prism to simultaneously expose three strips of film, each recording a different primary color—red, green, and blue.​</p>
1921. <p class="" data-start="1527" data-end="1646"><span class="relative -mx-px my-&#091;-0.2rem&#093; rounded px-px py-&#091;0.2rem&#093; transition-colors duration-100 ease-in-out">This advancement allowed for unprecedented color reproduction, leading to iconic films like &#8220;The Wizard of Oz&#8221; and &#8220;Gone with the Wind.&#8221;</span> <span class="relative -mx-px my-&#091;-0.2rem&#093; rounded px-px py-&#091;0.2rem&#093; transition-colors duration-100 ease-in-out">These movies showcased the emotional and narrative power of color, influencing directors and cinematographers to explore new visual storytelling techniques.</span>​</p>
1922. <p class="" data-start="1648" data-end="1805"><span class="relative -mx-px my-&#091;-0.2rem&#093; rounded px-px py-&#091;0.2rem&#093; transition-colors duration-100 ease-in-out">The article also delves into the technical challenges and innovations associated with Technicolor.</span> <span class="relative -mx-px my-&#091;-0.2rem&#093; rounded px-px py-&#091;0.2rem&#093; transition-colors duration-100 ease-in-out">From the bulky cameras to the complex dye-transfer printing process, filmmakers had to adapt to new workflows.</span> <span class="relative -mx-px my-&#091;-0.2rem&#093; rounded px-px py-&#091;0.2rem&#093; transition-colors duration-100 ease-in-out">Despite these hurdles, the allure of rich, vibrant visuals made Technicolor a sought-after process for major studios.</span>​</p>
1923. <p class="" data-start="1807" data-end="2188">Moreover, StudioBinder highlights the lasting impact of Technicolor on modern filmmaking. The emphasis on color theory, mood setting, and visual symbolism can trace its roots back to the Technicolor era. Even in today&#8217;s digital age, the principles established during this time continue to inform color grading and cinematography choices.​</p>
1924. <p class="" data-start="2190" data-end="2544">For filmmakers, understanding the history and mechanics of Technicolor is more than an academic exercise; it&#8217;s a lesson in how technological innovation can expand creative possibilities. By studying this evolution, contemporary creators can appreciate the tools at their disposal and the legacy they inherit.​</p>
1925. <p class="" data-start="2546" data-end="2704"><em data-start="2546" data-end="2704">Original article by StudioBinder: <a class="" href="https://www.studiobinder.com/blog/what-is-technicolor-definition/" target="_new" rel="noopener" data-start="2581" data-end="2703">What is Technicolor? Definition and History Explained</a></em></p>
1926. <p class="" data-start="2706" data-end="2811">For a visual exploration, check out this informative video:​</p>
1927. <p>&nbsp;</p>
1928. <p><iframe title="Color Theory in Film — Color Psychology for Directors: Ep5" width="1080" height="608" src="https://www.youtube.com/embed/lINVnA3rVIE?feature=oembed"  allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></p></div>
1929. </div>
1930. </div>
1935. </div>
1938. </div><div class="et_pb_section et_pb_section_40 et_pb_with_background et_section_regular" >
1945. <div class="et_pb_row et_pb_row_39 et_animated">
1946. <div class="et_pb_column et_pb_column_4_4 et_pb_column_39  et_pb_css_mix_blend_mode_passthrough et-last-child">
1951. <div class="et_pb_module et_pb_text et_pb_text_31  et_pb_text_align_left et_pb_bg_layout_light">
1956. <div class="et_pb_text_inner"><h3 style="text-align: center;">Behind the Cape: Crafting the New Superman</h3>
1957. <p>&nbsp;</p>
1958. <p class="" data-start="2873" data-end="3238">No Film School&#8217;s article, &#8220;Check Out This Behind the Scenes Featurette for the New &#8216;Superman&#8217; Movie,&#8221; provides an exclusive look into the making of the latest Superman film under the direction of James Gunn. This featurette offers valuable insights into the filmmaking process, from set design to character development.​</p>
1959. <p class="" data-start="3240" data-end="3405"><span class="relative -mx-px my-&#091;-0.2rem&#093; rounded px-px py-&#091;0.2rem&#093; transition-colors duration-100 ease-in-out">The article emphasizes Gunn&#8217;s commitment to capturing the essence of Superman—a symbol of hope and integrity.</span> <span class="relative -mx-px my-&#091;-0.2rem&#093; rounded px-px py-&#091;0.2rem&#093; transition-colors duration-100 ease-in-out">By focusing on the character&#8217;s core values, the film aims to resonate with both longtime fans and new audiences.</span> <span class="relative -mx-px my-&#091;-0.2rem&#093; rounded px-px py-&#091;0.2rem&#093; transition-colors duration-100 ease-in-out">This approach marks a deliberate shift from darker interpretations, bringing a renewed sense of optimism to the DC Universe.</span>​</p>
1960. <p class="" data-start="3407" data-end="3532"><span class="relative -mx-px my-&#091;-0.2rem&#093; rounded px-px py-&#091;0.2rem&#093; transition-colors duration-100 ease-in-out">Behind-the-scenes footage reveals the meticulous attention to detail in set construction and visual effects.</span> <span class="relative -mx-px my-&#091;-0.2rem&#093; rounded px-px py-&#091;0.2rem&#093; transition-colors duration-100 ease-in-out">From the bustling streets of Metropolis to the crystalline structures of the Fortress of Solitude, each location is crafted to enhance the narrative and immerse viewers in Superman&#8217;s world.</span>​</p>
1961. <p class="" data-start="3534" data-end="3699"><span class="relative -mx-px my-&#091;-0.2rem&#093; rounded px-px py-&#091;0.2rem&#093; transition-colors duration-100 ease-in-out">The featurette also highlights the collaborative efforts of the cast and crew.</span> <span class="relative -mx-px my-&#091;-0.2rem&#093; rounded px-px py-&#091;0.2rem&#093; transition-colors duration-100 ease-in-out">Actors discuss their interpretations of iconic characters, while the production team shares insights into costume design, stunt coordination, and the integration of practical and digital effects.</span> <span class="relative -mx-px my-&#091;-0.2rem&#093; rounded px-px py-&#091;0.2rem&#093; transition-colors duration-100 ease-in-out">These elements combine to create a cohesive and compelling cinematic experience.</span></p>
1962. <p class="" data-start="3701" data-end="3826"><span class="relative -mx-px my-&#091;-0.2rem&#093; rounded px-px py-&#091;0.2rem&#093; transition-colors duration-100 ease-in-out">For filmmakers, this behind-the-scenes look serves as a masterclass in balancing tradition with innovation.</span> <span class="relative -mx-px my-&#091;-0.2rem&#093; rounded px-px py-&#091;0.2rem&#093; transition-colors duration-100 ease-in-out">By honoring the character&#8217;s legacy while introducing fresh perspectives, the film exemplifies how thoughtful storytelling and technical prowess can revitalize a franchise.</span>​</p>
1963. <p class="" data-start="3828" data-end="4004"><em data-start="3828" data-end="4004">Original article by No Film School: <a class="" href="https://nofilmschool.com/behind-the-scenes-featurette-superman" target="_new" rel="noopener" data-start="3865" data-end="4003">Check Out This Behind the Scenes Featurette for the New &#8216;Superman&#8217; Movie</a></em></p>
1964. <p data-start="3828" data-end="4004"><iframe title="Superman | Superman Day - Behind The Scenes Look" width="1080" height="608" src="https://www.youtube.com/embed/Rq5LyXG8m2U?feature=oembed"  allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></p></div>
1965. </div>
1966. </div>
1971. </div>
1974. </div><div class="et_pb_section et_pb_section_41 et_pb_with_background et_section_regular" >
1981. <div class="et_pb_row et_pb_row_40 et_animated">
1982. <div class="et_pb_column et_pb_column_4_4 et_pb_column_40  et_pb_css_mix_blend_mode_passthrough et-last-child">
1987. <div class="et_pb_module et_pb_text et_pb_text_32  et_pb_text_align_left et_pb_bg_layout_light">
1992. <div class="et_pb_text_inner"><h3 style="text-align: center;">Marketing Minecraft: Engaging Generation Z</h3>
1993. <p>&nbsp;</p>
1994. <p class="" data-start="4150" data-end="4275"><span class="relative -mx-px my-&#091;-0.2rem&#093; rounded px-px py-&#091;0.2rem&#093; transition-colors duration-100 ease-in-out">Screen Daily&#8217;s feature, &#8220;Marketing &#8216;A Minecraft Movie&#8217;: &#8216;Blockifying&#8217; the World and Chasing Generation Z,&#8221; explores the innovative promotional strategies behind the successful adaptation of the popular video game into a cinematic experience.</span> <span class="relative -mx-px my-&#091;-0.2rem&#093; rounded px-px py-&#091;0.2rem&#093; transition-colors duration-100 ease-in-out">The article sheds light on how the marketing team effectively engaged a younger audience through immersive and interactive campaigns.</span>​</p>
1995. <p class="" data-start="4277" data-end="4442"><span class="relative -mx-px my-&#091;-0.2rem&#093; rounded px-px py-&#091;0.2rem&#093; transition-colors duration-100 ease-in-out">The marketing approach centered around creating real-world experiences that mirrored the game&#8217;s environment.</span> <span class="relative -mx-px my-&#091;-0.2rem&#093; rounded px-px py-&#091;0.2rem&#093; transition-colors duration-100 ease-in-out">Pop-up events, interactive installations, and collaborations with influencers allowed fans to step into the blocky universe of Minecraft.</span> <span class="relative -mx-px my-&#091;-0.2rem&#093; rounded px-px py-&#091;0.2rem&#093; transition-colors duration-100 ease-in-out">These activations not only generated buzz but also fostered a sense of community among players and moviegoers.</span>​</p>
1996. <p class="" data-start="4444" data-end="4609"><span class="relative -mx-px my-&#091;-0.2rem&#093; rounded px-px py-&#091;0.2rem&#093; transition-colors duration-100 ease-in-out">Social media played a pivotal role in amplifying the film&#8217;s reach.</span> <span class="relative -mx-px my-&#091;-0.2rem&#093; rounded px-px py-&#091;0.2rem&#093; transition-colors duration-100 ease-in-out">By leveraging platforms popular with Gen Z, the marketing team disseminated trailers, behind-the-scenes content, and user-generated challenges that encouraged audience participation.</span> <span class="relative -mx-px my-&#091;-0.2rem&#093; rounded px-px py-&#091;0.2rem&#093; transition-colors duration-100 ease-in-out">This strategy capitalized on the game&#8217;s existing fan base and expanded its appeal to a broader demographic.</span>​</p>
1997. <p class="" data-start="4611" data-end="5004">The article also discusses the importance of authenticity in marketing to younger audiences. By staying true to the game&#8217;s aesthetic and values, the promotional efforts resonated with fans and avoided the pitfalls of appearing disingenuous. This alignment between the game&#8217;s identity and the film&#8217;s marketing contributed to its box office success.​</p>
1998. <p class="" data-start="160" data-end="564">For filmmakers and marketers, this case study underscores the power of strategic alignment between content and campaign. The success of <em data-start="296" data-end="318">Minecraft: The Movie</em> wasn’t just about brand recognition—it hinged on understanding the behaviour, values, and online habits of its core audience. The marketing team didn’t just promote a film; they built a digital playground for fans to explore, share, and connect.</p>
1999. <p class="" data-start="566" data-end="828">This approach exemplifies a broader shift in modern filmmaking promotion: it’s no longer about one-way messaging, but about interactive storytelling and community building. By ‘blockifying’ the world, the marketers didn’t just sell tickets—they created memories.</p>
2000. <p class="" data-start="830" data-end="1076"><em data-start="830" data-end="1076">Original article by Screen Daily: <a class="" href="https://www.screendaily.com/features/marketing-a-minecraft-movie-blockifying-the-world-and-chasing-generation-z/5204063.article" target="_new" rel="noopener" data-start="865" data-end="1075">Marketing &#8216;A Minecraft Movie&#8217;: &#8216;Blockifying&#8217; the World and Chasing Generation Z</a></em></p>
2001. <p class="" data-start="1078" data-end="1127">Check out the official trailer for the film here:</p>
2002. <p data-start="1078" data-end="1127"><iframe title="A Minecraft Movie | Official Trailer" width="1080" height="608" src="https://www.youtube.com/embed/wJO_vIDZn-I?feature=oembed"  allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></p></div>
2003. </div>
2004. </div>
2009. </div>
2012. </div><div class="et_pb_section et_pb_section_43 et_pb_with_background et_section_regular" >
2019. <div class="et_pb_row et_pb_row_41 et_animated">
2020. <div class="et_pb_column et_pb_column_4_4 et_pb_column_41  et_pb_css_mix_blend_mode_passthrough et-last-child">
2025. <div class="et_pb_module et_pb_text et_pb_text_33  et_pb_text_align_left et_pb_bg_layout_dark">
2030. <div class="et_pb_text_inner"><h2>Latest News</h2></div>
2031. </div>
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2051. <article id="post-8504" class="et_pb_post clearfix et_pb_has_overlay et_pb_blog_item_5_0 post-8504 post type-post status-publish format-standard has-post-thumbnail hentry category-news">
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2053. <div class="et_pb_image_container"><a href="https://www.slateandmortar.com/news/higher-education-video-production" class="entry-featured-image-url"><img loading="lazy" loading="lazy" decoding="async" src="https://www.slateandmortar.com/wp-content/uploads/2025/04/WK-23-Higher-Education-Video-Production-Without-the-Disruption-400x250.png" alt="Higher Education Video Production Without the Disruption" class="" srcset="https://www.slateandmortar.com/wp-content/uploads/2025/04/WK-23-Higher-Education-Video-Production-Without-the-Disruption.png 479w, https://www.slateandmortar.com/wp-content/uploads/2025/04/WK-23-Higher-Education-Video-Production-Without-the-Disruption-400x250.png 480w " sizes="(max-width:479px) 479px, 100vw " width="400" height="250" title="25th April | The Friday Filmmaking Blog 16"><span class="et_overlay et_pb_inline_icon" data-icon="U"></span></a></div>
2054. <h2 class="entry-title">
2055. <a href="https://www.slateandmortar.com/news/higher-education-video-production">Higher Education Video Production Without the Disruption</a>
2056. </h2>
2058. <div class="post-content"><div class="post-content-inner et_multi_view_hidden"></div></div>
2059. </article>
2061. <article id="post-8615" class="et_pb_post clearfix et_pb_has_overlay et_pb_blog_item_5_1 post-8615 post type-post status-publish format-standard has-post-thumbnail hentry category-news">
2062.  
2063. <div class="et_pb_image_container"><a href="https://www.slateandmortar.com/news/30th-may-the-friday-filmmaking-blog" class="entry-featured-image-url"><img loading="lazy" loading="lazy" decoding="async" src="https://www.slateandmortar.com/wp-content/uploads/2025/05/22-The-Friday-Filmmaking-Blog-400x250.png" alt="30th May | The Friday Filmmaking Blog" class="" srcset="https://www.slateandmortar.com/wp-content/uploads/2025/05/22-The-Friday-Filmmaking-Blog.png 479w, https://www.slateandmortar.com/wp-content/uploads/2025/05/22-The-Friday-Filmmaking-Blog-400x250.png 480w " sizes="(max-width:479px) 479px, 100vw " width="400" height="250" title="25th April | The Friday Filmmaking Blog 17"><span class="et_overlay et_pb_inline_icon" data-icon="U"></span></a></div>
2064. <h2 class="entry-title">
2065. <a href="https://www.slateandmortar.com/news/30th-may-the-friday-filmmaking-blog">30th May | The Friday Filmmaking Blog</a>
2066. </h2>
2068. <div class="post-content"><div class="post-content-inner et_multi_view_hidden"></div></div>
2069. </article>
2071. <article id="post-8485" class="et_pb_post clearfix et_pb_has_overlay et_pb_blog_item_5_2 post-8485 post type-post status-publish format-standard has-post-thumbnail hentry category-news">
2072.  
2073. <div class="et_pb_image_container"><a href="https://www.slateandmortar.com/news/why-video-marketing-isnt-a-luxury" class="entry-featured-image-url"><img loading="lazy" loading="lazy" decoding="async" src="https://www.slateandmortar.com/wp-content/uploads/2025/04/WK-21-Why-Video-Marketing-Isnt-a-Luxury—Its-a-Strategic-Necessity-400x250.png" alt="Why Video Marketing Isn’t a Luxury—It’s a Strategic Necessity" class="" srcset="https://www.slateandmortar.com/wp-content/uploads/2025/04/WK-21-Why-Video-Marketing-Isnt-a-Luxury—Its-a-Strategic-Necessity.png 479w, https://www.slateandmortar.com/wp-content/uploads/2025/04/WK-21-Why-Video-Marketing-Isnt-a-Luxury—Its-a-Strategic-Necessity-400x250.png 480w " sizes="(max-width:479px) 479px, 100vw " width="400" height="250" title="25th April | The Friday Filmmaking Blog 18"><span class="et_overlay et_pb_inline_icon" data-icon="U"></span></a></div>
2074. <h2 class="entry-title">
2075. <a href="https://www.slateandmortar.com/news/why-video-marketing-isnt-a-luxury">Why Video Marketing Isn’t a Luxury—It’s a Strategic Necessity</a>
2076. </h2>
2078. <div class="post-content"><div class="post-content-inner et_multi_view_hidden"></div></div>
2079. </article>
2080. </div>
2081. </div>
2082. </div>
2083. </div>
2084. </div>
2089. </div>
2092. </div><div class="et_pb_section et_pb_section_44 et_pb_with_background et_section_regular" >
2099. <div class="et_pb_row et_pb_row_43">
2100. <div class="et_pb_column et_pb_column_4_4 et_pb_column_43  et_pb_css_mix_blend_mode_passthrough et-last-child">
2105. <div class="et_pb_module et_pb_text et_pb_text_34  et_pb_text_align_left et_pb_bg_layout_light">
2110. <div class="et_pb_text_inner"><h2>Thinking about using an award winning production company for your next project?</h2></div>
2111. </div><div class="et_pb_module et_pb_text et_pb_text_35  et_pb_text_align_center et_pb_bg_layout_light">
2116. <div class="et_pb_text_inner"><p>Want to chat through a video or animation idea you may have?<br />Planning on using video or animation in your next campaign?</p>
2117. <p>We’d love to hear from you. Get in touch today!</p></div>
2118. </div>
2119. </div>
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