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  1. <?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:media="http://search.yahoo.com/mrss/"><channel><title><![CDATA[ContentGrip]]></title><description><![CDATA[AI tool insights for B2B marketers, PR pros, and journalists]]></description><link>https://www.contentgrip.com/</link><image><url>https://www.contentgrip.com/favicon.png</url><title>ContentGrip</title><link>https://www.contentgrip.com/</link></image><generator>Ghost 5.129</generator><lastBuildDate>Mon, 07 Jul 2025 02:40:10 GMT</lastBuildDate><atom:link href="https://www.contentgrip.com/rss/" rel="self" type="application/rss+xml"/><ttl>60</ttl><item><title><![CDATA[Five agencies in Asia that specialize in thought leadership]]></title><description><![CDATA[Thought leadership is great for helping your brand gain credibility in the market, particularly for B2B firms. Here are five agencies in Asia that can help.]]></description><link>https://www.contentgrip.com/agencies-thought-leadership-content-asia/</link><guid isPermaLink="false">661e53b3d134660001c133af</guid><category><![CDATA[Lists]]></category><category><![CDATA[Content Marketing]]></category><dc:creator><![CDATA[Falencia Naoenz]]></dc:creator><pubDate>Mon, 07 Jul 2025 02:35:00 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2025/07/Five-agencies-in-Asia-that-specialize-in-thought-leadership.webp" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2025/07/Five-agencies-in-Asia-that-specialize-in-thought-leadership.webp" alt="Five agencies in Asia that specialize in thought leadership"><p>Looking to boost your brand&#x2019;s credibility in Asia? Thought leadership might be the answer.</p><p>For B2B companies, especially in fast-growing markets like Singapore and Indonesia, thought leadership isn&#x2019;t just a buzzword&#x2014;it&#x2019;s a way to build trust, attract leads, and stand out from the competition. The right content, published in the right place, can open doors to new partnerships, media exposure, and even funding.</p><p>If you&#x2019;re not sure where to start, don&#x2019;t worry. Here are five agencies worth checking out in Asia that specialize in thought leadership.</p><h2 id="short-on-time">Short on time?</h2><p>Here is a table of content for quick access:</p><ul><li>Recommended agencies in Asia specializing in thought leadership&#xA0;&#xA0;<ul><li><a href="https://www.contentgrip.com/agencies-thought-leadership-content-asia/#content-collision-indonesia" rel="noreferrer">Content Collision</a></li><li><a href="https://www.contentgrip.com/agencies-thought-leadership-content-asia/#with-content-singapore" rel="noreferrer">With Content</a></li><li><a href="https://www.contentgrip.com/agencies-thought-leadership-content-asia/#click2view-singapore" rel="noreferrer">Click2View</a></li><li><a href="https://www.contentgrip.com/agencies-thought-leadership-content-asia/#team-lewis-worldwide" rel="noreferrer">Team Lewis</a></li><li><a href="https://www.contentgrip.com/agencies-thought-leadership-content-asia/#in-house-agencies-in-news-outlets" rel="noreferrer">In-house agencies in news outlets</a></li></ul></li><li><a href="https://www.contentgrip.com/agencies-thought-leadership-content-asia/#why-b2b-brands-in-asia-still-need-thought-leadership-in-2025" rel="noreferrer">Why B2B brands in Asia still need thought leadership in 2025</a></li><li><a href="https://www.contentgrip.com/agencies-thought-leadership-content-asia/#frequently-asked-questions" rel="noreferrer">Frequently asked questions</a></li></ul><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/content-marketing-agencies-asia-pacific/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">2025&#x2019;s go-to content marketing agencies Asia</div><div class="kg-bookmark-description">Your go-to-market strategy needs the right content partner. See top content marketing agencies in Singapore, Indonesia, Thailand, and beyond.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-570.png" alt="Five agencies in Asia that specialize in thought leadership"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Falencia Naoenz</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/check-mark-featured-2.jpg" alt="Five agencies in Asia that specialize in thought leadership" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="recommended-agencies-in-asia-specializing-in-thought-leadership">Recommended agencies in Asia specializing in thought leadership   <br></h2><h3 id="content-collision-%E2%80%93-indonesia"><a href="http://contentcollision.co">Content Collision</a> &#x2013; Indonesia</h3><figure class="kg-card kg-image-card"><img src="https://www.contentgrip.com/content/images/2021/08/content-collision-top-thought-leadership-agencies.jpg" class="kg-image" alt="Five agencies in Asia that specialize in thought leadership" loading="lazy" width="1000" height="331" srcset="https://www.contentgrip.com/content/images/size/w600/2021/08/content-collision-top-thought-leadership-agencies.jpg 600w, https://www.contentgrip.com/content/images/2021/08/content-collision-top-thought-leadership-agencies.jpg 1000w" sizes="(min-width: 720px) 720px"></figure><p>Content Collision has multiple strengths, including the ability to arrive at useful insights based on the client&#x2019;s internal data. These insights are then turned into compelling stories that get distributed strategically via mainstream media, social channels, and more.</p><p>One of Content Collision&#x2019;s unique offerings is its performance-based distribution, in which the final budget is based on whether the firm is able to hit key milestones on each campaign.</p><p>Built by former tech journalists, the agency&#x2019;s forte is the local e-business sector. Some of the firm&#x2019;s prominent clients include Alibaba Group, Traveloka, Tokopedia, and Skyscanner.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://forms.gle/dB9BpxM2C6wZmYYK7"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Press Release Distribution</div><div class="kg-bookmark-description">We&#x2019;d love to help your company distribute press releases globally with organic outreach, hand-picked marcomms vendors, and newswire support. After filling out this form, our team will be in touch within one business day to discuss campaign details. Let&#x2019;s get started!</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://ssl.gstatic.com/docs/forms/device_home/android_192.png" alt="Five agencies in Asia that specialize in thought leadership"><span class="kg-bookmark-author">Google Docs</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://lh3.googleusercontent.com/Vc9aEas_U3Lb-pbmt8k4luCTzM6fxahYSiu0GTD7RH6u1Edb3C9TQNfgQ_ll6ZyLhtzy0-jxb1s=w1200-h630-p" alt="Five agencies in Asia that specialize in thought leadership" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h3 id="with-content-%E2%80%93-singapore"><a href="https://withcontent.co/"><strong>With Content</strong></a><strong> &#x2013; Singapore</strong></h3><figure class="kg-card kg-image-card"><img src="https://www.contentgrip.com/content/images/wordpress/2020/07/thought-leadership-3.png" class="kg-image" alt="Five agencies in Asia that specialize in thought leadership" loading="lazy" width="2000" height="952" srcset="https://www.contentgrip.com/content/images/size/w600/wordpress/2020/07/thought-leadership-3.png 600w, https://www.contentgrip.com/content/images/size/w1000/wordpress/2020/07/thought-leadership-3.png 1000w, https://www.contentgrip.com/content/images/size/w1600/wordpress/2020/07/thought-leadership-3.png 1600w, https://www.contentgrip.com/content/images/wordpress/2020/07/thought-leadership-3.png 2000w" sizes="(min-width: 720px) 720px"></figure><p>With Content is a Singapore-based content-marketing agency that specializes in crafting long-form thought leadership stories. The firm writes articles and creates various other lead magnets such as ebooks. Stories are presented inside the client&#x2019;s blog to help generate inbound leads via SEO visibility and PDF downloads.</p><p>With Content was also founded by a former tech journalist. The agency&#x2019;s niche revolves around Asia&#x2019;s tech sector. Some of its current and former clients include HP, Canva, Tech in Asia, and Piktochart.</p>
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  3. <center><p class="has-text-align-center"><strong>See</strong>: <a href="https://www.contentgrip.com/content-marketing-agencies-asia-pacific/" target="_blank" rel="noreferrer noopener">8 recommended content marketing agencies in Asia Pacific</a></p></center>
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  5. <h3 id="click2view-%E2%80%93-singapore"><a href="https://click2view.asia/"><strong>Click2View</strong></a><strong> &#x2013; Singapore</strong></h3><figure class="kg-card kg-image-card"><img src="https://www.contentgrip.com/content/images/2021/08/content-in-motion---recommended-thought-leadership-agencies-in-asia.jpg" class="kg-image" alt="Five agencies in Asia that specialize in thought leadership" loading="lazy" width="1000" height="82" srcset="https://www.contentgrip.com/content/images/size/w600/2021/08/content-in-motion---recommended-thought-leadership-agencies-in-asia.jpg 600w, https://www.contentgrip.com/content/images/2021/08/content-in-motion---recommended-thought-leadership-agencies-in-asia.jpg 1000w" sizes="(min-width: 720px) 720px"></figure><p>For each campaign, this Singapore-based agency produces a series of short stories in various formats (articles, photos, and videos). The team uses a journalistic approach when crafting content, which includes finding and working with relevant sources that provide unique insights.</p><p>On top of content production, the agency also helps with distribution using paid marketing strategies. Some clients that it has served include Microsoft, PropertyGuru, and Singtel.</p><h3 id="team-lewis-%E2%80%93-worldwide"><a href="https://www.teamlewis.com/"><strong>Team Lewis</strong></a><strong> &#x2013; Worldwide</strong></h3><figure class="kg-card kg-image-card"><img src="https://www.contentgrip.com/content/images/2021/08/top-thought-leadership-agencies-asia---team-lewis.jpg" class="kg-image" alt="Five agencies in Asia that specialize in thought leadership" loading="lazy" width="1000" height="166" srcset="https://www.contentgrip.com/content/images/size/w600/2021/08/top-thought-leadership-agencies-asia---team-lewis.jpg 600w, https://www.contentgrip.com/content/images/2021/08/top-thought-leadership-agencies-asia---team-lewis.jpg 1000w" sizes="(min-width: 720px) 720px"></figure><p>With 24 offices across the globe (six in APAC), Team Lewis brands itself as a PR and digital marketing agency. However, it is more than willing to develop thought leadership content and talking points, and then help the client&#x2019;s spokespeople present via media engagements and guest posts.</p><p>Some of the agency&#x2019;s work includes organizing webinars, case studies, and articles. JobsDB, LG, and INVISTA are among Team Lewis&#x2019; clientele.</p><h2 id="in-house-agencies-in-news-outlets"><strong>In-house agencies in news outlets</strong></h2><p>Several media, such as <a href="https://e27.co/advertise/">e27</a>, <a href="https://studios.techinasia.com/">Tech in Asia</a>, and <a href="https://morningstudio.scmp.com/home">South China Morning Post</a>, have built dedicated in-house agency teams that specialize in creating sponsored content for brands and businesses. One key benefit of working with these agencies is that they have the best understanding of their own audience, and will be able to position your company strategically within their owned media assets.</p><p>The stories written will also follow a proper journalistic approach, so the audience gets real insights based on expert opinion and data. It is worth checking them out if you&#x2019;re also looking to get featured on the media outlet.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/how-to-write-a-press-release-examples/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">11 great press release examples (plus tips)</div><div class="kg-bookmark-description">New to press releases? Follow our guide to write one journalists will notice, with 11 examples and best practices.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-571.png" alt="Five agencies in Asia that specialize in thought leadership"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Falencia Naoenz</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/11-great-press-release-examples--plus-tips-.webp" alt="Five agencies in Asia that specialize in thought leadership" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="why-b2b-brands-in-asia-still-need-thought-leadership-in-2025">Why B2B brands in Asia still need thought leadership in 2025</h2><p>The term &#x201C;<a href="https://www.contentgrip.com/thought-leadership-marketing/"><u>thought leadership</u></a>&#x201D; is one that gets thrown around a lot in the marketing game, especially among B2B companies. Many execs and managers talk about it like it&#x2019;s something that can be bought. In reality, it has to be earned.</p><p>While you can hire top-notch content producers and put out stories in an attempt to bolster your personal branding, it really doesn&#x2019;t mean much if you have nothing of value to say.</p><p>When done right, however, <a href="https://www.contentgrip.com/business-writing-templates/"><u>thought leadership content</u></a> can serve as a strong marketing tool. It can go a long way toward building trust and credibility in the eyes of your potential customers and allies. It can help you stand out, get a raise, close a financing round, seal a deal with new partners, and more.</p><p>The key is knowing what the audience&#x2019;s biggest questions are first and then offering answers in fresh and meaningful ways. The things you publish need to be a synthesis of new intelligence, useful advice, and information that lends itself to the bigger conversation happening in your space.</p><p>It&#x2019;s also important to consider where your content will be published. Will it appear as a guest column on a top business media? Will you put it on your company blog or LinkedIn page? There&#x2019;s no wrong answer. It&#x2019;s all about what works best for capturing your particular audience&#x2019;s attention.</p><p>Working with the right agency can help eliminate guesswork throughout the process.</p><h2 id="frequently-asked-questions">Frequently asked questions</h2><ol><li>What is a thought leadership agency?</li></ol><p>A thought leadership agency helps individuals or brands establish authority in their industry through expert content, media engagement, and storytelling.</p><ol start="2"><li>How do B2B companies benefit from thought leadership?</li></ol><p>B2B companies use thought leadership to gain trust, influence purchase decisions, and stand out in a competitive market.</p><ol start="3"><li>Where should I publish thought leadership content?</li></ol><p>Options include your company blog, LinkedIn, industry media, or partner websites. Agencies can help tailor this strategy.</p><ol start="4"><li>How much does thought leadership content cost?</li></ol><p>Costs vary by agency and scope&#x2014;some charge by project, while others offer retainers. Content Collision offers performance-based pricing.</p><ol start="5"><li>Can I use AI to write thought leadership content?</li></ol><p>Yes, AI can help with drafts or outlines, but expert human input is key for originality, trust, and strategy.</p><p><strong><em>Content Collision provides performance-based digital PR services and B2B content marketing services for tech startups in APAC and beyond.</em></strong><a href="https://calendly.com/contentcollision/call-with-c2"><strong><em><u> Book a discovery call</u></em></strong></a><strong><em> to learn more.</em></strong></p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/contentcollision/call-with-c2"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a discovery call (B2B content marketing &amp; PR) - Content Collision</div><div class="kg-bookmark-description">Thanks for booking a call with Content Collision, a digital PR and content marketing agency for tech companies in APAC.Let&#x2019;s chat a bit about your content needs and see if C2 is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your company email and website, along</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a-239.png" alt="Five agencies in Asia that specialize in thought leadership"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/opengraph_37f57ed8-43.jpg" alt="Five agencies in Asia that specialize in thought leadership" onerror="this.style.display = &apos;none&apos;"></div></a></figure><figure class="kg-card kg-image-card"><a href="https://www.contentgrow.com/"><img src="https://www.contentgrip.com/content/images/2021/04/ContentGrow-V2-coming-soon-1.png" class="kg-image" alt="Five agencies in Asia that specialize in thought leadership" loading="lazy" width="2000" height="1000" srcset="https://www.contentgrip.com/content/images/size/w600/2021/04/ContentGrow-V2-coming-soon-1.png 600w, https://www.contentgrip.com/content/images/size/w1000/2021/04/ContentGrow-V2-coming-soon-1.png 1000w, https://www.contentgrip.com/content/images/size/w1600/2021/04/ContentGrow-V2-coming-soon-1.png 1600w, https://www.contentgrip.com/content/images/2021/04/ContentGrow-V2-coming-soon-1.png 2048w" sizes="(min-width: 720px) 720px"></a></figure><figure class="kg-card kg-embed-card"><iframe width="200" height="113" src="https://www.youtube.com/embed/fZ-Va2FdPqU?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></figure>]]></content:encoded></item><item><title><![CDATA[Reddit turns AI into ad fuel: what marketers should know]]></title><description><![CDATA[With AI-powered tools, Reddit offers brands a smarter way to read the room.]]></description><link>https://www.contentgrip.com/reddit-ai-tools-community-insights/</link><guid isPermaLink="false">685bd1fd3c449100012867f7</guid><category><![CDATA[Martech]]></category><dc:creator><![CDATA[Enricko Lukman]]></dc:creator><pubDate>Mon, 07 Jul 2025 02:00:43 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2025/06/Reddit-turns-AI-into-ad-fuel.webp" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2025/06/Reddit-turns-AI-into-ad-fuel.webp" alt="Reddit turns AI into ad fuel: what marketers should know"><p>At Cannes Lions 2025, Reddit pulled back the curtain on a pair of alpha-stage AI tools that promise to reshape how brands mine conversations for campaign gold.</p><p>Dubbed &#x201C;<a href="https://redditinc.com/blog/live-from-cannes-lions-2025-introducing-reddit-community-intelligence"><u>Reddit Community Intelligence</u></a>,&#x201D; the initiative taps into more than 22 billion posts and comments from the platform&#x2019;s famously opinionated users.</p><p>This article explores how Reddit&#x2019;s AI rollout turns community chatter into actionable insight&#x2014;and what it means for marketers looking to move beyond vanity metrics and toward authentic engagement.</p><h2 id="short-on-time"><strong>Short on time?</strong></h2><p>Here&#x2019;s a table of contents for quick access:</p><ul><li><a href="https://www.contentgrip.com/reddit-ai-tools-community-insights/#what-reddit-just-launched" rel="noreferrer">What Reddit just launched</a></li><li><a href="https://www.contentgrip.com/reddit-ai-tools-community-insights/#whos-using-it-and-how" rel="noreferrer">Who&#x2019;s using it and how</a></li><li><a href="https://www.contentgrip.com/reddit-ai-tools-community-insights/#what-marketers-should-know" rel="noreferrer">What marketers should know</a></li></ul><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/future-ai-marketing/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">The future of marketing: AI transformations by 2025</div><div class="kg-bookmark-description">Discover AI marketing&#x2019;s future in 2025 with predictions on automation, personalization, decision-making, emerging tech, and ethical challenges.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-518.png" alt="Reddit turns AI into ad fuel: what marketers should know"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/future-of-ai-in-marketing-15.webp" alt="Reddit turns AI into ad fuel: what marketers should know" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="what-reddit-just-launched">What Reddit just launched</h2><p>Reddit introduced two new AI-driven products: <a href="https://www.linkedin.com/posts/reddit-for-business_introducing-reddit-insights-powered-by-community-activity-7341041998239342592-a-v4/"><em><u>Reddit insights</u></em></a> and <em>Conversation summary add-ons</em>. Both are part of the company&#x2019;s long-game to turn its massive trove of organic user-generated content into brand intelligence.</p><p><em>Reddit insights</em> is a social listening dashboard built with Reddit-native data. It uses metadata to surface trends, sentiment shifts, and community interests in real time.</p><p>Unlike generic social listening tools, this one&#x2019;s engineered specifically for Reddit&#x2019;s structure&#x2014;capturing nuance in niche threads and surfacing community truths beyond mere keywords.</p><figure class="kg-card kg-image-card"><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXe-p5ia7x_ajB_p1ytkUq2q5qACcwBurKugc-1QXsehkXIG9YIUzIk0Q9DzURHS8WeSY7k6COnIcus5MtUPCetfqyut6hm9Flm70_elsgAcIhD289i1pimuOHKdFmR9JV_QJS4M?key=SYAma3FgvUw1LhrlUn5dWQ" class="kg-image" alt="Reddit turns AI into ad fuel: what marketers should know" loading="lazy" width="600" height="468"></figure><p><em>Conversation summary add-ons</em> show up directly under creatives in Reddit ads. They use AI to highlight relevant, genuine user commentary&#x2014;essentially layering social proof directly onto paid media.</p><p>The company claims this format has already lifted clickthrough rates by 19% versus standard image ads, with brands like Lucid Motors and Jackbox Games among early testers.</p><figure class="kg-card kg-image-card"><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXdcLBJjQxhlqzu6IUWRpRaJb-n_ekX0RaQv0grMoMFxHIw70LWSV_n6hmArI-RcSUcTvcC7gW7adV3W02uOuvVfA5iVQ-tzoJG65sL5COlr_fNNPfqu7-4LUxUc7hIqLGBvKii9qA?key=SYAma3FgvUw1LhrlUn5dWQ" class="kg-image" alt="Reddit turns AI into ad fuel: what marketers should know" loading="lazy" width="602" height="673"></figure><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/reddit-answers-ai-launch/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Reddit Answers: AI summaries for your questions</div><div class="kg-bookmark-description">Finally, no more endless thread searches. Reddit Answers does the digging for you.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-517.png" alt="Reddit turns AI into ad fuel: what marketers should know"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Atikah Amalia</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/reddit-answers_49-1.webp" alt="Reddit turns AI into ad fuel: what marketers should know" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="whos-using-it-and-how">Who&apos;s using it and how</h2><p>Publicis is Reddit&#x2019;s exclusive alpha partner, with its teams using <em>Reddit insights</em> to support clients like Hershey and Comcast.</p><p>According to Publicis Media Exchange US CEO Joel Lunenfeld, the tool has become core to pitch decks, planning workflows, and performance tracking. It allows agency teams to spot emerging audiences, refine brand messaging, and tap into context-rich sentiment analysis.</p><p>For example, Lucid leveraged <em>Conversation summary add-ons</em> to surface real Reddit chatter around its EV models in auto-focused threads&#x2014;injecting relevance and credibility into otherwise standard ad units.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/google-search-market-share-decline/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Google vs AI search: is Google&#x2019;s dominance fading?</div><div class="kg-bookmark-description">As Google&#x2019;s search market share dips, here&#x2019;s what marketers need to know about the shifting landscape</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-516.png" alt="Reddit turns AI into ad fuel: what marketers should know"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/Google-s-search-dominance-is-cracking-7.webp" alt="Reddit turns AI into ad fuel: what marketers should know" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="what-marketers-should-know">What marketers should know</h2><p>Reddit&#x2019;s new tools are early, but they point to a broader trend of platforms using AI to bring deeper community context into the brand conversation. Here&#x2019;s how marketers can think ahead:</p><ol><li><strong>Treat Reddit as a market research lab</strong></li></ol><p>With <em>Reddit insights</em>, you&#x2019;re not just scraping mentions&#x2014;you&#x2019;re analyzing intent and sentiment from interest-based microcultures. Use this for everything from early product validation to creative testing.</p><ol start="2"><li><strong>Test conversation add-ons for low-lift social proof</strong></li></ol><p>For brands already advertising on Reddit, the <em>Conversation summary add-ons</em> offer an easy win&#x2014;especially for products that benefit from peer validation (think gaming, tech, automotive).</p><ol start="3"><li><strong>Recalibrate for authenticity</strong></li></ol><p>Reddit&#x2019;s bet is on &quot;authenticity at scale.&quot; As AI-generated content floods other platforms, Reddit is positioning itself as the place where real voices still matter. That&#x2019;s a brand safety angle worth noting.</p><ol start="4"><li><strong>Don&#x2019;t treat this as plug-and-play</strong></li></ol><p>While the tools promise automation, strategic input still matters. Context is everything on Reddit, and brands need to understand the culture of each subreddit to avoid tone-deaf placements.</p><p>Reddit is betting big that the future of advertising lies in community-driven insights&#x2014;and it&#x2019;s using AI to bridge the gap between raw conversation and campaign clarity.</p><p>For marketers, this is a chance to unlock relevance without guesswork.</p><div class="kg-card kg-callout-card kg-callout-card-grey"><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">This article is created by humans with AI assistance, powered by ContentGrow. Ready to explore full-service content solutions starting at $2,000/month?</strong></b></i><a href="https://calendly.com/enrickoman/call-with-contentgrow"> <u><i><b><strong class="italic underline" style="white-space: pre-wrap;">Book a discovery call today</strong></b></i></u></a><i><b><strong class="italic" style="white-space: pre-wrap;">.</strong></b></i></div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/enrickoman/call-with-contentgrow?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a discovery call (for brands &amp; publishers) - ContentGrow</div><div class="kg-bookmark-description">Thanks for booking a call with ContentGrow. We provide scalable and tailored content creation services for B2B brands and publishers worldwide.Let&#x2019;s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a-217.png" alt="Reddit turns AI into ad fuel: what marketers should know"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/opengraph_4dc79812-174.png" alt="Reddit turns AI into ad fuel: what marketers should know" onerror="this.style.display = &apos;none&apos;"></div></a></figure>]]></content:encoded></item><item><title><![CDATA[Gen Z’s financial stress is fueling a new kind of consumerism]]></title><description><![CDATA[With economic strain and social values front and center, Gen Z demands more from brands. Here’s how to respond.]]></description><link>https://www.contentgrip.com/gen-z-value-driven-consumer-behavior/</link><guid isPermaLink="false">6854bee82b43ac0001240b12</guid><category><![CDATA[Content Marketing]]></category><dc:creator><![CDATA[Patrecia Meliana]]></dc:creator><pubDate>Sat, 05 Jul 2025 02:00:19 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2025/06/Gen-Z---s-financial-stress-is-fueling-a-new-kind-of-consumerism.webp" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2025/06/Gen-Z---s-financial-stress-is-fueling-a-new-kind-of-consumerism.webp" alt="Gen Z&#x2019;s financial stress is fueling a new kind of consumerism"><p>Born between 1997 and 2012, Gen Z is the first generation to grow up entirely online.</p><p>But their digitally fluent lives don&#x2019;t exempt them from very real offline pressures&#x2014;particularly economic ones.</p><p>As they come of age in an era defined by inflation, student debt, and precarious job markets, Gen Z is rewriting the rules of consumer behavior. They&#x2019;re not just cautious spenders&#x2014;they&#x2019;re strategic ones, blending financial pragmatism with social values.</p><p>This article explores the economic forces shaping Gen Z and how marketers can align with this generation&#x2019;s call for authenticity, transparency, and value.</p><h2 id="short-on-time"><strong>Short on time?</strong></h2><p>Here&#x2019;s a table of contents for quick access:</p><ul><li><a href="https://www.contentgrip.com/gen-z-value-driven-consumer-behavior/#the-economic-landscape-gen-z-inherits" rel="noreferrer">The economic landscape Gen Z inherits</a></li><li><a href="https://www.contentgrip.com/gen-z-value-driven-consumer-behavior/#conscious-consumption-as-a-coping-strategy" rel="noreferrer">Conscious consumption as a coping strategy</a></li><li><a href="https://www.contentgrip.com/gen-z-value-driven-consumer-behavior/#the-demand-for-purpose-and-transparency" rel="noreferrer">The demand for purpose and transparency</a></li><li><a href="https://www.contentgrip.com/gen-z-value-driven-consumer-behavior/#the-role-of-social-media-and-peer-influence" rel="noreferrer">The role of social media and peer influence</a></li><li><a href="https://www.contentgrip.com/gen-z-value-driven-consumer-behavior/#opportunities-for-brands-and-marketers" rel="noreferrer">Opportunities for brands and marketers</a></li></ul><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/brands-thriving-with-gen-z/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Gen Z consumer trends and key insights for 2024 success</div><div class="kg-bookmark-description">Discover how 5 brands are captivating Gen Z with fresh approaches, social responsibility, and authentic engagement.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-503.png" alt="Gen Z&#x2019;s financial stress is fueling a new kind of consumerism"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/5-brands-thriving-with-Gen-Z-what-they-re-doing-right-34.webp" alt="Gen Z&#x2019;s financial stress is fueling a new kind of consumerism" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="the-economic-landscape-gen-z-inherits"><strong>The economic landscape Gen Z inherits</strong></h2><p>Gen Z isn&#x2019;t just navigating high prices&#x2014;they&#x2019;re entering adulthood carrying the highest average personal debt of any generation, <a href="https://girlsunited.essence.com/business/gen-z-alpha-economy/"><u>estimated at US$94,101</u></a>. Much of that stems from student loans and growing credit card use.</p><p>They also face a challenging job market. Despite being one of the most educated cohorts, approximately <a href="https://www.businessinsider.com/gen-z-unemployed-dream-jobs-hiring-college-degree-graduation-2025-6"><u>41.2 % are underemployed</u></a>&#x2014;working jobs that don&#x2019;t require their degrees. Compounding this is the rising cost of living, with nearly half of Gen Z living paycheck to paycheck and <a href="https://communityresearchinstitute.org/wp-content/uploads/2024/01/Financial-Stability-and-Gen-Z-White-Paper.pdf"><u>43% juggling second jobs to stay afloat</u></a>.</p><p>Compared to Millennials and Boomers at the same age, Gen Z is hitting fewer traditional financial milestones like home ownership or retirement saving.</p><p>The result? Long-term financial insecurity and a default mindset of caution and resourcefulness.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/gen-z-trends-2025/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Gen Z trends 2025: Y2K, self-care, and digital identity</div><div class="kg-bookmark-description">Mental health, meme culture, and gaming tribes&#x2014;marketers need to explore what Gen Z&#x2019;s actually want this 2025.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-504.png" alt="Gen Z&#x2019;s financial stress is fueling a new kind of consumerism"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/Gen-Z-trends-every-marketer-should-track-in-2025-1.webp" alt="Gen Z&#x2019;s financial stress is fueling a new kind of consumerism" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="conscious-consumption-as-a-coping-strategy"><strong>Conscious consumption as a coping strategy</strong></h2><p>For Gen Z, shopping is less about status and more about survival&#x2014;and sustainability.</p><p>They prioritize utility and price performance. The rise of secondhand platforms like Depop and ThredUp is no accident: <a href="https://explodingtopics.com/blog/gen-z-spending"><u>36% of Gen Z shoppers buy pre-owned goods</u></a> as a blend of budget consciousness and climate awareness.</p><p>They&#x2019;re also big on &#x201C;<a href="https://www.news.com.au/finance/business/ultimate-life-hack-what-gen-zers-are-willing-to-line-up-for-in-2025/news-story/d2a84028e6605d3b422ec81f71fab3d9"><u>dupes</u></a>&#x201D;&#x2014;affordable alternatives to luxury goods&#x2014;opting for quality and functionality over flashy branding. Minimalist movements like &#x201C;anti-hauls&#x201D; further signal a shift from compulsive consumption to intentional buying.</p><p>Even their savings behavior reflects short-term realism. While <a href="https://www.investopedia.com/soft-saving-gen-z-11721075"><u>84% save part of their paycheck, only 20% prioritize retirement</u></a>&#x2014;a reflection of how near-term stability trumps long-term planning.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/gen-z-trends-2025/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Gen Z trends 2025: Y2K, self-care, and digital identity</div><div class="kg-bookmark-description">Mental health, meme culture, and gaming tribes&#x2014;marketers need to explore what Gen Z&#x2019;s actually want this 2025.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-506.png" alt="Gen Z&#x2019;s financial stress is fueling a new kind of consumerism"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/Gen-Z-trends-every-marketer-should-track-in-2025-2.webp" alt="Gen Z&#x2019;s financial stress is fueling a new kind of consumerism" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="the-demand-for-purpose-and-transparency"><strong>The demand for purpose and transparency</strong></h2><p>Gen Z doesn&#x2019;t just buy products&#x2014;they buy into brands.</p><p>A staggering <a href="https://www.forbes.com/advisor/business/software/generational-relationships-brands/"><u>82% say they&#x2019;re more likely</u></a> to purchase from companies that advocate for social equality. This extends to environmental practices, with <a href="https://www.linkedin.com/pulse/how-brands-can-talk-sustainability-gen-z-paris-vorgias-dvsme/"><u>37% of Gen Z</u></a> abandoning brands they perceive as unsustainable.</p><p>What they want is <a href="https://www.voguebusiness.com/story/fashion/we-are-entering-the-era-of-radical-honesty-what-does-it-mean-for-brands"><u>radical honesty</u></a>.</p><p><a href="https://www.contentgrip.com/marketing-gen-z-brand-authenticity-activism/"><u>Brands that embrace transparency</u></a>&#x2014;about supply chains, pricing, values&#x2014;stand to build lasting trust. This is especially critical as Gen Z actively researches before buying, scrutinizing whether a brand walks its talk.</p><p>Performative marketing or greenwashing won&#x2019;t cut it. For this cohort, authenticity isn&#x2019;t a buzzword&#x2014;it&#x2019;s the baseline.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/marketing-gen-z-brand-authenticity-activism/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Gen Z: obsessed with brand authenticity and activism</div><div class="kg-bookmark-description">Gen Z is developing its voice in the real world and online. Marketers and brands should take notice by improving their outward image to cater to new market attitudes.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-507.png" alt="Gen Z&#x2019;s financial stress is fueling a new kind of consumerism"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Brandon T. Suss</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/rod-long-f6PNAO4Kn18-unsplash-1.jpg" alt="Gen Z&#x2019;s financial stress is fueling a new kind of consumerism" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="the-role-of-social-media-and-peer-influence"><strong>The role of social media and peer influence</strong></h2><p>Platforms like TikTok and Instagram have become Gen Z&#x2019;s primary discovery engines. An estimate of <a href="https://www.retaildive.com/news/generation-z-social-media-influence-shopping-behavior-purchases-tiktok-instagram/652576/"><u>45% cite them as top sources</u></a> for shopping decisions, and <a href="https://blog.hubspot.com/marketing/how-each-generation-shops-differently"><u>74% prefer shopping directly from their phones</u></a>.</p><p>But they&#x2019;re not swayed by celebrity endorsements&#x2014;they trust micro-influencers and real customer reviews more. In fact, <a href="https://www.ft.com/content/c3709f51-c28b-4530-b1c2-af108c0fa260"><u>53% say influencer recommendations directly impact</u></a> what they buy.</p><p><a href="https://www.contentgrip.com/tiktok-trends-gen-z-marketing-guide/#16-tiktok-trends-gen-z-is-loving-in-2025-and-what-brands-can-do"><u>The &#x201C;deinfluencing&#x201D; trend</u></a>&#x2014;where creators discourage unnecessary purchases&#x2014;is gaining traction, emphasizing practical value over hype. For Gen Z, social proof is less about popularity and more about peer-validated worth.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/tiktok-trends-gen-z-marketing-guide/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">TikTok trends 2025: what Gen Z wants and how brands can win</div><div class="kg-bookmark-description">Gen Z is rewriting the rules of brand discovery on TikTok. Here&#x2019;s how to stay relevant.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-505.png" alt="Gen Z&#x2019;s financial stress is fueling a new kind of consumerism"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/The-ultimate-list-of-TikTok-trends-for-Gen-Z-marketing-2.webp" alt="Gen Z&#x2019;s financial stress is fueling a new kind of consumerism" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="opportunities-for-brands-and-marketers"><strong>Opportunities for brands and marketers</strong></h2><p>To reach Gen Z, brands must pivot from flash to function and from slogans to substance.</p><p>Here&#x2019;s how:</p><ul><li><strong>Be radically transparent:</strong> Break down your pricing, sustainability practices, and company values.</li><li><strong>Lean into multipurpose products:</strong> Emphasize durability and utility over one-time use or novelty.</li><li><strong>Use </strong><a href="https://www.contentgrip.com/gen-z-social-media/"><strong><u>social media</u></strong></a><strong> wisely:</strong> Partner with micro-influencers and <a href="https://www.contentgrip.com/market-content-gen-z/"><u>highlight authentic UGC</u></a> to build credibility.</li><li><strong>Create loyalty through purpose:</strong> Rewards programs tied to community initiatives or resale platforms can resonate.</li><li><strong>Engage with intent:</strong> Build feedback loops and visibly act on Gen Z input.</li></ul><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/how-to-keep-gen-z-loyal-to-your-brand/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">How to stop Gen Z from ditching your brand</div><div class="kg-bookmark-description">Life stages change everything for Gen Z&#x2014;from what they buy to who they trust.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-508.png" alt="Gen Z&#x2019;s financial stress is fueling a new kind of consumerism"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Atikah Amalia</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/gen-z-brand-loyalty-6.webp" alt="Gen Z&#x2019;s financial stress is fueling a new kind of consumerism" onerror="this.style.display = &apos;none&apos;"></div></a></figure><p>This generation isn&#x2019;t anti-brand&#x2014;they&#x2019;re anti-bullshit.</p><p>Gen Z&#x2019;s economic struggles aren&#x2019;t just shaping their wallets&#x2014;they&#x2019;re shaping the future of marketing. They demand that brands offer more than products: they want purpose, affordability, and honesty.</p><p>For marketers, the message is clear. This generation rewards those who respect their constraints and values. Align with their mindset, and your brand could earn not just sales&#x2014;but real loyalty.</p><div class="kg-card kg-callout-card kg-callout-card-grey"><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">This article is created by humans with AI assistance, powered by ContentGrow. Ready to explore full-service content solutions starting at $2,000/month?</strong></b></i><a href="https://calendly.com/enrickoman/call-with-contentgrow"> <u><i><b><strong class="italic underline" style="white-space: pre-wrap;">Book a discovery call today</strong></b></i></u></a><i><b><strong class="italic" style="white-space: pre-wrap;">.</strong></b></i></div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/enrickoman/call-with-contentgrow?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a discovery call (for brands &amp; publishers) - ContentGrow</div><div class="kg-bookmark-description">Thanks for booking a call with ContentGrow. We provide scalable and tailored content creation services for B2B brands and publishers worldwide.Let&#x2019;s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a-214.png" alt="Gen Z&#x2019;s financial stress is fueling a new kind of consumerism"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/opengraph_4dc79812-171.png" alt="Gen Z&#x2019;s financial stress is fueling a new kind of consumerism" onerror="this.style.display = &apos;none&apos;"></div></a></figure>]]></content:encoded></item><item><title><![CDATA[Coca-Cola enters Star Wars galaxy with new AR campaign and collectible cans]]></title><description><![CDATA[Coca-Cola taps into AR and fan nostalgia for its biggest Disney crossover yet]]></description><link>https://www.contentgrip.com/coca-cola-star-wars-ar-campaign/</link><guid isPermaLink="false">6864f166f7f0ce0001c1e36e</guid><category><![CDATA[Martech]]></category><dc:creator><![CDATA[Patrecia Meliana]]></dc:creator><pubDate>Fri, 04 Jul 2025 12:00:02 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2025/07/Coca-Cola-enters-Star-Wars-galaxy-with-new-AR-campaign-and-collectible-cans.webp" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2025/07/Coca-Cola-enters-Star-Wars-galaxy-with-new-AR-campaign-and-collectible-cans.webp" alt="Coca-Cola enters Star Wars galaxy with new AR campaign and collectible cans"><p>Coca-Cola is bringing a bit of &#x201C;real magic&#x201D; to Star Wars fans with its latest global marketing push, &#x201C;<a href="https://disneyparksblog.com/disney-experiences/new-coca-cola-collaboration-celebrates-star-wars-fans/"><u>Coca-Cola x Star Wars: Refresh your galaxy</u></a>.&#x201D;</p><p>The campaign blends augmented reality (AR) experiences with limited-edition collectible packaging to celebrate long-standing fandom and brand synergy.</p><p>This article explores what the campaign includes, how it leverages AR for fan engagement, and why it matters for marketers seeking to connect culture, nostalgia, and tech in one shot.</p><h3 id="short-on-time"><strong>Short on time?</strong></h3><p>Here&#x2019;s a table of contents for quick access:</p><ul><li><a href="https://www.contentgrip.com/coca-cola-star-wars-ar-campaign/#what-the-campaign-includes" rel="noreferrer">What the campaign includes</a></li><li><a href="https://www.contentgrip.com/coca-cola-star-wars-ar-campaign/#ar-meets-collectibles-how-fans-interact" rel="noreferrer">AR meets collectibles: How fans interact</a></li><li><a href="https://www.contentgrip.com/coca-cola-star-wars-ar-campaign/#why-this-campaign-matters-for-marketers" rel="noreferrer">Why this campaign matters for marketers</a></li></ul><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/brands-thriving-with-gen-z/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Gen Z consumer trends and key insights for 2024 success</div><div class="kg-bookmark-description">Discover how 5 brands are captivating Gen Z with fresh approaches, social responsibility, and authentic engagement.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-558.png" alt="Coca-Cola enters Star Wars galaxy with new AR campaign and collectible cans"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/5-brands-thriving-with-Gen-Z-what-they-re-doing-right-43.webp" alt="Coca-Cola enters Star Wars galaxy with new AR campaign and collectible cans" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="what-the-campaign-includes">What the campaign includes</h2><p>The nearly three-minute campaign film drops viewers into a theater packed with Star Wars superfans sipping Coca-Cola&#x2014;until a technical glitch throws the screening into disarray. One fan&#x2019;s sip transports him into the galaxy far, far away, reigniting the film and the crowd&apos;s excitement. It&#x2019;s nostalgic, immersive, and unmistakably branded.</p><figure class="kg-card kg-embed-card"><iframe width="200" height="113" src="https://www.youtube.com/embed/JtSLpi6dsgo?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen title="Coca-Cola x Star Wars: Refresh Your Galaxy"></iframe></figure><p>This rollout marks another chapter in a 70-year partnership between Coca-Cola and Disney, which began with the opening of Disneyland in 1955. The campaign&#x2019;s limited-edition packaging features 30 designs spotlighting characters from every generation of the franchise, from Darth Vader and Princess Leia to Grogu and Kylo Ren.</p><h2 id="ar-meets-collectibles-how-fans-interact">AR meets collectibles: How fans interact</h2><p>The campaign isn&#x2019;t just about what&#x2019;s on the can&#x2014;it&#x2019;s about what happens when you scan it. QR codes on the packaging and associated ads unlock an AR experience that lets fans create personalized Star Wars-style hologram transmissions.</p><p>Think FaceTime, but with Jedi flair.</p><p>Character-specific cans and bottles are also being released exclusively at Disneyland Resort and Walt Disney World, adding a scarcity layer to the <a href="https://www.coca-colacompany.com/media-center/coca-cola-and-star-wars-celebrate-fandom-with-collectible-packaging-and-more"><u>campaign&#x2019;s collectible value</u></a>. Distribution spans North America, Latin America, Europe, Japan, and the Asia South Pacific region starting in July.</p><figure class="kg-card kg-image-card"><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXdPAib4JL_WeptA_7WuDMnHEOARB4rPnAl1F4iwo_ofUEoSISvP3xzITC1-aIis6rvVlVuEzW0MR_qtwXlgUh2E2OVKcMuDf2Xb0HZBaIuvVhwv49wfH8l0Rqf-NdaoG2ciD5s0hQ?key=NruTRcAoReGw1YDqlE4nbg" class="kg-image" alt="Coca-Cola enters Star Wars galaxy with new AR campaign and collectible cans" loading="lazy" width="602" height="339"></figure><h2 id="why-this-campaign-matters-for-marketers">Why this campaign matters for marketers</h2><ol><li><strong>Fan communities drive scale</strong></li></ol><p>Disney and Coca-Cola are tapping into multigenerational fandom. By merging nostalgia with modern tech, the campaign shows how brands can reactivate legacy audiences while drawing in new ones.</p><ol start="2"><li><strong>AR as engagement, not gimmick</strong></li></ol><p>Instead of a throwaway effect, the AR hologram tool creates a shareable, customizable experience&#x2014;an approach that increases emotional investment and social reach.</p><ol start="3"><li><strong>Retail meets experience</strong></li></ol><p>By integrating physical collectibles with digital interactions, Coca-Cola is bridging point-of-sale with digital storytelling. This offers inspiration for marketers aiming to blend packaging and platform.</p><ol start="4"><li><strong>Cultural alignment, not just licensing</strong></li></ol><p>This isn&#x2019;t just a brand slap. From narrative to experience, Coca-Cola is co-creating moments that fit naturally within the Star Wars universe. For marketers, that&#x2019;s the bar when working with pop culture IP.</p><p>While plenty of brands chase relevance with pop culture tie-ins, Coca-Cola&#x2019;s Star Wars campaign shows what happens when execution matches ambition.</p><p>For marketers looking to use AR or nostalgia-driven campaigns, this is one worth studying&#x2014;because it&#x2019;s not just about spectacle, but about creating moments people want to relive and share.</p><div class="kg-card kg-callout-card kg-callout-card-grey"><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">This article is created by humans with AI assistance, powered by ContentGrow. Ready to explore full-service content solutions starting at $2,000/month?</strong></b></i><a href="https://calendly.com/enrickoman/call-with-contentgrow"> <u><i><b><strong class="italic underline" style="white-space: pre-wrap;">Book a discovery call today</strong></b></i></u></a><i><b><strong class="italic" style="white-space: pre-wrap;">.</strong></b></i></div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/enrickoman/call-with-contentgrow?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a discovery call (for brands &amp; publishers) - ContentGrow</div><div class="kg-bookmark-description">Thanks for booking a call with ContentGrow. We provide scalable and tailored content creation services for B2B brands and publishers worldwide.Let&#x2019;s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a-237.png" alt="Coca-Cola enters Star Wars galaxy with new AR campaign and collectible cans"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/opengraph_4dc79812-194.png" alt="Coca-Cola enters Star Wars galaxy with new AR campaign and collectible cans" onerror="this.style.display = &apos;none&apos;"></div></a></figure>]]></content:encoded></item><item><title><![CDATA[AI jury system outperforms ChatGPT: B2B SaaS expert's method]]></title><description><![CDATA[B2B SaaS startup valuation expert Brad Hanks shares how his unconventional AI workflow achieves superior results using DeepSeek, Qwen, and Claude AI in a collaborative "jury" system that eliminates single-model bias.]]></description><link>https://www.contentgrip.com/ai-jury-system-b2b-saas-brad-hanks-method/</link><guid isPermaLink="false">686784d43c4dbc0001259adb</guid><category><![CDATA[Spotlight]]></category><dc:creator><![CDATA[Enricko Lukman]]></dc:creator><pubDate>Fri, 04 Jul 2025 07:48:10 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2025/07/AI-jury-system-outperforms-ChatGPT--B2B-SaaS-expert-s-method.webp" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2025/07/AI-jury-system-outperforms-ChatGPT--B2B-SaaS-expert-s-method.webp" alt="AI jury system outperforms ChatGPT: B2B SaaS expert&apos;s method"><p>B2B SaaS startup valuation consultant <a href="https://www.linkedin.com/in/bradthanks/"><u>Brad Hanks</u></a> has developed an unconventional approach to AI that&apos;s helping early-stage companies create higher-quality content while accelerating their path from seed to Series A funding. Unlike most marketers who rely on ChatGPT, Brad employs a multi-model &quot;jury system&quot; using DeepSeek, Qwen, and Claude to produce what he calls &quot;centaur-generated&quot; content&#x2014;superior to what either humans or AI can create independently.</p><p><a href="https://www.seedtoseries.com/"><u>SeriesLab</u></a>, Brad&apos;s B2B SaaS startup valuation consultancy, specializes in helping technology startups navigate the critical 0-18 month period between seed funding and Series A rounds. The firm provides martech solutions, user growth strategies, attribution analytics, and fractional CMO services designed to maximize startup valuations. With offices across multiple US markets including Solana Beach, Boulder, Lehi, and Portland, SeriesLab has helped numerous startups achieve successful funding rounds by focusing on traction, user growth, and unit economics optimization.</p><p>In this interview, we dive deep into Brad&apos;s unconventional AI methodology, his strategic approach to model selection beyond ChatGPT, and how B2B SaaS marketers can implement his &quot;centaur AI&quot; philosophy to create superior content while maintaining cost efficiency.</p><h2 id="beyond-the-chatgpt-hype-strategic-ai-adoption-for-b2b-marketers"><strong>Beyond the ChatGPT hype: Strategic AI adoption for B2B marketers</strong></h2><p>Brad&apos;s approach comes at a time when AI adoption in marketing is reaching critical mass. According to recent industry data,<a href="https://www.contentgrip.com/conversational-ai-evolution-complex-b2b-sales/"><u> 61.4% of marketers have used AI in some form, with 98% planning further adoption</u></a>. For B2B SaaS companies specifically,<a href="https://www.poweredbysearch.com/learn/b2b-saas-marketing-stats/"> <u>86% of professionals agree that automation is crucial for more effective operations management</u></a>.</p><p>&quot;I&apos;ve been playing around with AI generative text models since way before it was good enough,&quot; Brad explains. &quot;That was probably about 2020. But it&apos;s been useful probably in the last 18 months where I would say AI is adding a lot on top of what I&apos;m doing already.&quot;</p><p>While most marketers default to ChatGPT, Brad deliberately avoids it in favor of three specific AI models: DeepSeek, Qwen (from Alibaba), and Claude. His reasoning challenges conventional wisdom about AI tool selection and reflects a deeper understanding of how different models excel in specific use cases.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/5-cost-effective-ai-tools-for-b2b-marketing/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">5 Budget-friendly AI tools for B2B marketing success</div><div class="kg-bookmark-description">Explore five free and budget-friendly AI tools and tips to kickstart your cost-effective B2B marketing strategy.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-567.png" alt="AI jury system outperforms ChatGPT: B2B SaaS expert&apos;s method"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/5-cost-effective-AI-tools-to-transform-your-B2B-marketing-efforts-1.webp" alt="AI jury system outperforms ChatGPT: B2B SaaS expert&apos;s method" onerror="this.style.display = &apos;none&apos;"></div></a></figure><p>&quot;ChatGPT obviously has the name recognition, but I think they&apos;ve fallen behind in terms of the actual results,&quot; Brad notes. &quot;And I think you get a lot more value at the free tier for these other options.&quot; This cost-effectiveness consideration becomes crucial for startups operating on limited budgets, where every dollar counts toward extending runway and achieving key milestones.</p><p>His strategic model selection centers on specific strengths rather than brand recognition. DeepSeek excels at handling extensive context windows and long conversations, making it ideal for complex projects with abundant source material. &quot;DeepSeek is really great because it can consume the most amount of context, both in a single prompt and also in a conversation,&quot; he explains. The platform also offers generous usage limits without requiring premium subscriptions.</p><p>Qwen delivers superior creative output and polished copy, particularly valuable for marketing applications requiring dense, high-quality content. &quot;Qwen probably does the best one-shot content improvement,&quot; Brad notes, making it his go-to choice for crafting compelling taglines, brand names, and executive-level communications. Meanwhile, Claude handles the most sophisticated reasoning tasks and complex problem-solving scenarios that require nuanced analysis.</p><p>Each model serves a specific purpose in his workflow:</p><ul><li><strong>DeepSeek</strong>: Excels at handling large context windows and extended conversations, particularly effective for basic development tasks and content with abundant source material</li><li><strong>Qwen</strong>: Delivers the most polished copy and creative output, ideal for marketing taglines and dense, quality-focused content like brand naming</li><li><strong>Claude</strong>: Performs best on complex, advanced problems requiring nuanced reasoning</li></ul><h2 id="the-revolutionary-jury-system-approach"><strong>The revolutionary jury system approach</strong></h2><p>Brad&apos;s most innovative contribution is his &quot;jury-based system&quot; that leverages multiple AI models to evaluate and improve content. This approach, typically implemented through APIs rather than user interfaces, represents a sophisticated evolution beyond single-model dependencies that most marketers rely on. As a self-described &quot;marketing technologist,&quot; Brad brings a rare combination of marketing expertise and programming knowledge that allows him to implement these technical solutions.</p><p>The methodology challenges the conventional approach of using one AI model for content creation. Instead of accepting the first output from any single platform, Brad&apos;s system creates multiple versions and subjects them to systematic evaluation. &quot;I haven&apos;t seen jury approaches, but I think that one of the reasons it might not be being done is I don&apos;t know how well it scales,&quot; he acknowledges, noting the increased token costs but emphasizing the quality improvements.</p><p>The process addresses a critical weakness in traditional AI usage: model bias and inconsistent quality. By leveraging multiple models and evaluation rounds, the system produces content that combines the strengths of different AI approaches while minimizing individual model limitations.</p><h3 id="how-the-jury-system-works"><strong>How the jury system works</strong></h3><p>The implementation follows a structured three-step process:</p><p>&#x2022; <strong>Multi-model content generation</strong>: Feed identical prompts to DeepSeek, Qwen, and Claude, including detailed persona information, business goals, and full context about the target executive or publication</p><p>&#x2022; <strong>Jury evaluation process</strong>: Using fresh AI sessions to avoid bias, present the three generated responses to multiple instances of the preferred model (typically nine separate browser windows or API calls), with each &quot;juror&quot; evaluating which response is strongest and identifying beneficial elements from other options</p><p>&#x2022; <strong>Synthesis and refinement</strong>: Based on jury consensus, manually review and refine the winning approach, often incorporating strengths from runner-up responses to create the final output</p><h2 id="the-centaur-ai-philosophy-and-real-world-applications"><strong>The centaur AI philosophy and real-world applications</strong></h2><figure class="kg-card kg-image-card"><img src="https://www.contentgrip.com/content/images/2025/07/The-centaur-AI-philosophy-and-real-world-applications.webp" class="kg-image" alt="AI jury system outperforms ChatGPT: B2B SaaS expert&apos;s method" loading="lazy" width="1000" height="667" srcset="https://www.contentgrip.com/content/images/size/w600/2025/07/The-centaur-AI-philosophy-and-real-world-applications.webp 600w, https://www.contentgrip.com/content/images/2025/07/The-centaur-AI-philosophy-and-real-world-applications.webp 1000w" sizes="(min-width: 720px) 720px"></figure><p>Brad describes his approach using the chess analogy of &quot;centaur AI&quot;&#x2014;the concept that humans collaborating with AI outperform either alone. This philosophy directly addresses concerns about AI replacing human marketers and provides a practical framework for implementation.</p><p>&quot;An AI collaborating with a grandmaster can actually outperform AI by itself,&quot; he explains. &quot;AI is not a replacement&#x2014;it&apos;s an augmentation. It produces results better than what AI or a human can achieve alone.&quot;</p><p>In practical terms, this translates to a 60-20-20 workflow distribution: Brad contributes 60% of the effort, AI handles 20%, and the final executive or client provides the remaining 20% for personalization and approval. This maintains the same quality output while reducing individual workload and improving the final product.</p><p>Brad&apos;s primary use case focuses on ghostwriting thought leadership articles for C-suite executives&#x2014;a critical component of B2B SaaS marketing strategy. This content serves dual purposes: raising executive profiles and generating high-quality backlinks for SEO value. His process involves creating detailed persona information for each executive, including their background, previous articles, and writing style samples. The AI models then generate content that matches the executive&apos;s voice while addressing specific business goals and target publications.</p><h2 id="balancing-automation-with-human-insight-the-hamburger-framework"><strong>Balancing automation with human insight: The hamburger framework</strong></h2><figure class="kg-card kg-image-card"><img src="https://www.contentgrip.com/content/images/2025/07/Balancing-automation-with-human-insight--The-hamburger-framework.webp" class="kg-image" alt="AI jury system outperforms ChatGPT: B2B SaaS expert&apos;s method" loading="lazy" width="1000" height="667" srcset="https://www.contentgrip.com/content/images/size/w600/2025/07/Balancing-automation-with-human-insight--The-hamburger-framework.webp 600w, https://www.contentgrip.com/content/images/2025/07/Balancing-automation-with-human-insight--The-hamburger-framework.webp 1000w" sizes="(min-width: 720px) 720px"></figure><p>When discussing the broader balance between AI automation and human creativity, Brad employs a memorable analogy comparing AI to a hamburger structure. This framework helps marketers understand where to invest human effort versus automated processes.</p><p>&quot;AI is the bun. You start with AI and you end with AI, and it&apos;s necessary, but it&apos;s not the best part of the burger,&quot; he explains. &quot;Where&apos;s the beef? The beef is the human contribution&#x2014;the experience someone brings from work experience and creativity.&quot;</p><p>This perspective challenges marketers to view AI as essential infrastructure rather than the primary value creator. The human elements&#x2014;strategy, creativity, industry knowledge, and relationship building&#x2014;remain the differentiating factors that drive business outcomes. For B2B SaaS companies competing in crowded markets, this distinction becomes crucial for maintaining authentic brand voice and strategic direction.</p><p>Brad&apos;s approach prioritizes cost-effectiveness and scalability, particularly important for early-stage startups operating on limited budgets. By utilizing free tiers and avoiding premium ChatGPT subscriptions, his method delivers superior results at lower costs. &quot;You get a lot more value at the free tier for these other options,&quot; he notes.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/ai-tools-content-generation/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">6 AI content generation tools for B2B marketers</div><div class="kg-bookmark-description">Discover how AI can supercharge your B2B content strategies, enhancing efficiency and personalization.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-569.png" alt="AI jury system outperforms ChatGPT: B2B SaaS expert&apos;s method"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/Top-AI-content-generation-tools-for-B2B-marketers-2.webp" alt="AI jury system outperforms ChatGPT: B2B SaaS expert&apos;s method" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="strategic-implications-and-future-outlook-for-b2b-saas-marketing"><strong>Strategic implications and future outlook for B2B SaaS marketing</strong></h2><p>Brad&apos;s methodology addresses a critical challenge facing B2B SaaS companies: creating authentic, high-quality content that resonates with sophisticated buyers while maintaining operational efficiency. With<a href="https://www.hubspot.com/company-news/marketers-double-ai-usage-in-2024"><u> 74% of marketers already using at least one AI-driven tool</u></a>, the competitive advantage lies not in AI adoption itself, but in sophisticated implementation approaches.</p><p>His jury system concept could prove particularly valuable for B2B marketers managing multiple stakeholders, complex sales cycles, and content that requires executive-level approval. The approach ensures quality control while reducing the back-and-forth typically associated with content creation and approval processes. For startups concerned about API costs, the jury system can be implemented manually through multiple browser windows, though this requires more time investment.</p><p>Beyond content creation, Brad emphasizes the importance of selecting the right technology infrastructure for B2B SaaS growth. He specifically highlights <a href="https://integration.app/"><u>Integration.app</u></a> as a game-changing platform for startups competing against established players. &quot;They have over 3,000 integrations, like, ready to go, like, out of the box. And you don&apos;t need to read or understand the API documentation for any of the integrations,&quot; he notes. For startups trying to match enterprise competitors&apos; integration capabilities, such platforms can dramatically accelerate time-to-market while reducing development costs.</p><p>As AI capabilities continue advancing, Brad emphasizes the importance of staying current with new functionalities. Recent developments include improved text extraction from screenshots, enhanced visual context analysis, and automated web browsing capabilities. &quot;Every model is adding lots of new stuff all the time,&quot; he observes. &quot;Just staying on top of what these LLMs can do and adjusting your approach to incorporate those new functionalities&#x2014;that&apos;s probably big.&quot;</p><p>For B2B SaaS marketers, this suggests the need for ongoing experimentation and tool evaluation rather than settling into comfortable routines with familiar platforms. The trade-off becomes worthwhile for high-stakes content where quality significantly impacts business outcomes, particularly when competing for executive attention in crowded markets.</p><h2 id="the-bottom-line-for-startup-marketing-teams"><strong>The bottom line for startup marketing teams</strong></h2><p>Brad&apos;s centaur approach offers a practical framework for marketing teams seeking to leverage AI without sacrificing quality or authenticity. By focusing on multi-model collaboration and systematic evaluation processes, startups can produce content that meets the sophisticated expectations of B2B buyers while maintaining operational efficiency.</p><p>The key insight extends beyond tool selection to process design: the most successful AI implementations may require combining multiple technologies in thoughtful ways rather than relying on single-platform solutions. For resource-constrained startups navigating the path to Series A funding, this methodology provides a scalable approach to content creation that grows more sophisticated alongside business needs.</p><div class="kg-card kg-callout-card kg-callout-card-grey"><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">This article is created by humans with AI assistance, powered by ContentGrow. Ready to explore full-service content solutions starting at $2,000/month? </strong></b></i><a href="https://calendly.com/enrickoman/call-with-contentgrow" rel="noreferrer"><u><i><b><strong class="italic underline" style="white-space: pre-wrap;">Book a discovery call</strong></b></i></u><i><b><strong class="italic" style="white-space: pre-wrap;"> today</strong></b></i></a><i><b><strong class="italic" style="white-space: pre-wrap;">.</strong></b></i></div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/enrickoman/call-with-contentgrow"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a discovery call (for brands &amp; publishers) - ContentGrow</div><div class="kg-bookmark-description">Thanks for booking a call with ContentGrow. We provide scalable and tailored content creation services for B2B brands and publishers worldwide.Let&#x2019;s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a-238.png" alt="AI jury system outperforms ChatGPT: B2B SaaS expert&apos;s method"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/opengraph_4dc79812-195.png" alt="AI jury system outperforms ChatGPT: B2B SaaS expert&apos;s method" onerror="this.style.display = &apos;none&apos;"></div></a></figure>]]></content:encoded></item><item><title><![CDATA[AI as a tool, not replacement: content strategist John Egan's approach to efficiency without losing the human touch]]></title><description><![CDATA[Content strategist John Egan explains how AI enhances his freelance business workflow while maintaining the human creativity that clients value most.]]></description><link>https://www.contentgrip.com/ai-tool-not-replacement-john-egan-content-strategy/</link><guid isPermaLink="false">686761d73c4dbc0001259ab8</guid><category><![CDATA[Spotlight]]></category><dc:creator><![CDATA[Enricko Lukman]]></dc:creator><pubDate>Fri, 04 Jul 2025 05:11:36 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2025/07/AI-as-a-tool--not-replacement--content-strategist-John-Egan-s-approach-to-efficiency-without-losing-the-human-touch.webp" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2025/07/AI-as-a-tool--not-replacement--content-strategist-John-Egan-s-approach-to-efficiency-without-losing-the-human-touch.webp" alt="AI as a tool, not replacement: content strategist John Egan&apos;s approach to efficiency without losing the human touch"><p>Content strategist <a href="https://www.linkedin.com/in/johnjegan/"><u>John Egan</u></a> has built a successful freelance business by adhering to one core principle: AI should enhance human expertise, not replace it. As the founder of Jayhawk Media LLC, a Texas-based content creation and strategy consultancy, John has worked with major brands including Forbes Advisor, Bankrate, and Experian while maintaining a distinctly human-centered approach to content marketing.</p><p>Jayhawk Media specializes in content creation and strategy for industries including personal finance, commercial real estate, HR, and financial services. The company stands out in a crowded market by grounding its work in journalistic standards&#x2014;a reflection of John&apos;s nearly two decades of experience as a journalist, editor, and content strategist, including seven years as managing editor and then editor of the Austin Business Journal.</p><p>His book, &quot;<a href="https://www.amazon.com/Stripped-Down-Guide-Content-Marketing-Beginners/dp/B0BHJJ2V63"><u>The Stripped-Down Guide to Content Marketing: Success Secrets for Beginners</u></a>,&quot; has become a go-to resource for professionals entering the field. The consultancy&apos;s unique value proposition centers on creating data-rich, context-heavy content that John describes as &quot;written by humans, for humans.&quot;</p><p>In this interview, we explore John&apos;s practical approach to AI integration, from his initial ChatGPT experiments to the specific workflows that now save him hours weekly. We&apos;ll examine how he maintains competitive advantage through strategic AI adoption while preserving the human creativity that clients value most.</p><h2 id="from-curiosity-to-strategic-workflow-how-ai-fits-into-johns-process">From curiosity to strategic workflow: how AI fits into John&apos;s process</h2><p>Like many professionals, John&apos;s AI journey began with ChatGPT, but not out of necessity. &quot;I wasn&apos;t trying to solve a problem so much as trying to figure out what it does and why everyone was chattering about it,&quot; he explains. This exploratory approach has shaped his measured adoption of AI tools&#x2014;he remains primarily focused on ChatGPT rather than chasing every new platform that emerges.</p><p>Today, John&apos;s workflow demonstrates a strategic integration of AI that amplifies rather than replaces human capabilities. He uses ChatGPT for lead generation, content outlines, customer persona development, copy improvement, and proposal creation. However, his approach maintains clear boundaries between AI assistance and human oversight.</p><p>&quot;AI supplements my work by improving efficiency and workflow. But it does not replace what should be done by humans,&quot; John emphasizes. &quot;And that is creating data- and context-rich content that is written by humans, for humans. AI-produced content tends to be bland. Human-generated content tends to be vibrant.&quot;</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/allan-ling-custom-gpts-sme-growth-strategy/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">How Allan Ling uses custom GPTs as virtual employees to scale SME growth</div><div class="kg-bookmark-description">Singapore growth architect Allan Ling explains how 20+ custom GPTs drive SME growth, revealing a 600% ROI AI strategy and his human-AI workflow for lead generation.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-564.png" alt="AI as a tool, not replacement: content strategist John Egan&apos;s approach to efficiency without losing the human touch"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Enricko Lukman</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/How-Allan-Ling-uses-custom-GPTs-as-virtual-employees-to-scale-SME-growth.webp" alt="AI as a tool, not replacement: content strategist John Egan&apos;s approach to efficiency without losing the human touch" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="measurable-impact-and-strategic-limitations-balancing-efficiency-with-human-insight">Measurable impact and strategic limitations: balancing efficiency with human insight</h2><p>The efficiency gains from John&apos;s AI integration are substantial and measurable. He can now create client proposals in minutes instead of hours, provided he enters the right prompts. AI also helps him organize projects like content audits and find prospective clients more quickly than traditional Google searches would allow.</p><p>He credits his business coach, Ed Gandia, for two particularly effective prompt frameworks that have transformed his client outreach. One generates &quot;warm&quot; emails for potential clients, while another walks users through creating compelling offers. &quot;Both of these tools save a tremendous amount of time&#x2014;but, again, as long as you feed them the proper prompts and continue tweaking the output,&quot; he notes.</p><p>This emphasis on prompt refinement reflects a mature understanding of AI limitations. Plenty of marketers who use generative AI to draft emails report it as effective, but <a href="https://professional.dce.harvard.edu/blog/ai-will-shape-the-future-of-marketing/"><u>success depends heavily on prompt quality and human oversight</u></a> - exactly the approach John advocates.</p><p>Despite AI&apos;s efficiency benefits, John identifies a critical limitation that keeps human oversight essential: context. &quot;One of the things that AI still has not nailed down is the ability to infuse enough context into copy,&quot; he explains. &quot;For instance, it might do a great job of giving you tips on how to reduce credit card debt, but it doesn&apos;t routinely include data or anecdotes that would make the content more robust.&quot;</p><p>John&apos;s philosophy extends beyond personal workflow to strategic business positioning. &quot;AI should be viewed as a tool in your content marketing toolbox, and not as a way to broadly handle various tasks that still benefit from the human touch,&quot; he advises. &quot;Never forget that people like interacting with other people - not with AI. Leaning too heavily on AI can make your content look and feel as if it were created by a robot.&quot;</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/ai-marketing-tools/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Top 50 AI marketing tools: updated list for 2025 and beyond</div><div class="kg-bookmark-description">Explore 50 powerful AI tools for content, SEO, email, social media, video, and more. Perfect for marketers looking to boost ROI with automation and smart insights&#x2014;updated regularly.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-565.png" alt="AI as a tool, not replacement: content strategist John Egan&apos;s approach to efficiency without losing the human touch"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/Top-50-AI-tools-for-marketing-1.webp" alt="AI as a tool, not replacement: content strategist John Egan&apos;s approach to efficiency without losing the human touch" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="strategic-recommendations-for-fellow-marketers">Strategic recommendations for fellow marketers</h2><p>For marketing professionals considering AI adoption, John recommends treating it as one tool among many rather than a comprehensive solution. His success stems from identifying specific use cases where AI provides clear efficiency gains&#x2014;proposal writing, lead research, content organization&#x2014;while maintaining human control over creative and strategic decisions.</p><p>The data supports this measured approach. <a href="https://camphouse.io/blog/ai-marketing-tools"><u>76% of marketers find reducing time on repetitive tasks as AI&apos;s top benefit</u></a>, while <a href="https://martech.org/ai-and-marketing-what-the-stats-show/"><u>60% of marketers see AI as an assistant for their job duties rather than a replacement</u></a>. John&apos;s framework offers a practical model for achieving these benefits without sacrificing the human creativity that clients value most.</p><p>As AI continues evolving, John&apos;s approach&#x2014;strategic adoption focused on efficiency gains while preserving human expertise&#x2014;provides a roadmap for content marketers seeking to leverage new technology without losing their competitive edge. In an industry where <a href="https://www.contentgrip.com/future-ai-marketing/"><u>88% of marketers believe they must implement AI to stay competitive</u></a>, his balanced philosophy offers both practical guidance and sustainable competitive advantage.</p><div class="kg-card kg-callout-card kg-callout-card-grey"><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">This article is created by humans with AI assistance, powered by ContentGrow. Ready to explore full-service content solutions starting at $2,000/month? </strong></b></i><a href="https://calendly.com/enrickoman/call-with-contentgrow" rel="noreferrer"><u><i><b><strong class="italic underline" style="white-space: pre-wrap;">Book a discovery call</strong></b></i></u><i><b><strong class="italic" style="white-space: pre-wrap;"> today</strong></b></i></a><i><b><strong class="italic" style="white-space: pre-wrap;">.</strong></b></i></div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/enrickoman/call-with-contentgrow"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a discovery call (for brands &amp; publishers) - ContentGrow</div><div class="kg-bookmark-description">Thanks for booking a call with ContentGrow. We provide scalable and tailored content creation services for B2B brands and publishers worldwide.Let&#x2019;s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a-238.png" alt="AI as a tool, not replacement: content strategist John Egan&apos;s approach to efficiency without losing the human touch"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/opengraph_4dc79812-195.png" alt="AI as a tool, not replacement: content strategist John Egan&apos;s approach to efficiency without losing the human touch" onerror="this.style.display = &apos;none&apos;"></div></a></figure>]]></content:encoded></item><item><title><![CDATA[11 great press release examples (plus tips)]]></title><description><![CDATA[New to press releases? Follow our guide to write one journalists will notice, with 11 examples and best practices.]]></description><link>https://www.contentgrip.com/how-to-write-a-press-release-examples/</link><guid isPermaLink="false">661e53b3d134660001c133fa</guid><category><![CDATA[Guides]]></category><category><![CDATA[Public Relations]]></category><dc:creator><![CDATA[Falencia Naoenz]]></dc:creator><pubDate>Fri, 04 Jul 2025 04:05:00 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2025/07/11-great-press-release-examples--plus-tips-.webp" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2025/07/11-great-press-release-examples--plus-tips-.webp" alt="11 great press release examples (plus tips)"><p>Every company needs to protect its image and stay relevant. One of the simplest tools to do that is a press release &#x2014; a short, structured announcement meant to attract media attention.</p><p>But format alone doesn&#x2019;t get coverage.</p><p>Journalists only bite if it sounds like a story worth telling. A product launch. A corporate move. <a href="https://www.contentgrip.com/how-to-write-a-press-release-examples/"><u>A data</u></a> angle that matters to their beat.</p><p>In this article, we break down how to write a press release that works. We walk through a fictional brand example from top to bottom &#x2014; and highlight real ones from Apple, Ogilvy, and Coca-Cola to show what makes headlines click. If you&apos;re writing your first release, start here.</p><h2 id="press-releases-101">Press releases 101</h2><ol><li><a href="https://www.contentgrip.com/how-to-write-a-press-release-examples/#what-is-a-press-release" rel="noreferrer">What is a press release?</a></li><li><a href="https://www.contentgrip.com/how-to-write-a-press-release-examples/#benefits-of-press-releases" rel="noreferrer">Benefits of press releases</a></li><li><a href="https://www.contentgrip.com/how-to-write-a-press-release-examples/#case-study-crafting-a-compelling-press-release-message" rel="noreferrer">Case study: crafting a compelling press release message</a></li><li><a href="https://www.contentgrip.com/how-to-write-a-press-release-examples/#faq" rel="noreferrer">Frequently asked questions</a></li></ol><h2 id="how-to-write-a-press-release">How to write a press release</h2><ul><li><a href="https://www.contentgrip.com/how-to-write-a-press-release-examples/#tip-1-evaluate-the-topic">Tip 1: Evaluate the topic</a></li><li><a href="https://www.contentgrip.com/how-to-write-a-press-release-examples/#tip-2-write-a-clear-headline">Tip 2: Write a clear headline</a></li><li><a href="https://www.contentgrip.com/how-to-write-a-press-release-examples/#tip-3-insert-key-information-in-the-first-paragraph">Tip 3: Insert key information in the first paragraph</a></li><li><a href="https://www.contentgrip.com/how-to-write-a-press-release-examples/#tip-4-add-a-press-release-summary">Tip 4: Add a press release summary</a></li><li><a href="https://www.contentgrip.com/how-to-write-a-press-release-examples/#tip-5-insert-quotes">Tip 5: Insert quotes</a></li><li><a href="https://www.contentgrip.com/how-to-write-a-press-release-examples/#tip-6-use-data">Tip 6: Use data</a></li></ul><h2 id="how-to-distribute-a-press-release"><strong>How to distribute a press release</strong></h2><ol><li><a href="https://www.contentgrip.com/how-to-write-a-press-release-examples/#build-a-targeted-media-list" rel="noreferrer">Build a targeted media list</a></li><li><a href="https://www.contentgrip.com/how-to-write-a-press-release-examples/#research-media-rules-in-your-target-country" rel="noreferrer">Research media rules in your target country</a></li><li><a href="https://www.contentgrip.com/how-to-write-a-press-release-examples/#create-a-strong-subject-line-and-engaging-pitch" rel="noreferrer">Create a strong subject line and engaging pitch</a></li><li><a href="https://www.contentgrip.com/how-to-write-a-press-release-examples/#include-local-context-to-make-it-relevant" rel="noreferrer">Include local context to make it relevant</a></li><li><a href="https://www.contentgrip.com/how-to-write-a-press-release-examples/#choose-the-right-time-to-send" rel="noreferrer">Choose the right time to send</a></li><li><a href="https://www.contentgrip.com/how-to-write-a-press-release-examples/#follow-up-with-journalists-tactfully" rel="noreferrer">Follow up with journalists tactfully</a></li><li><a href="https://www.contentgrip.com/how-to-write-a-press-release-examples/#consider-using-newswire-or-pr-agency" rel="noreferrer">Consider using newswire or PR agency</a></li></ol><h2 id="press-release-examples">Press release examples</h2><ul><li><a href="https://www.contentgrip.com/how-to-write-a-press-release-examples/#1-product-launches">Product launches</a></li><li><a href="https://www.contentgrip.com/how-to-write-a-press-release-examples/#2-product-updates">Product updates</a></li><li><a href="https://www.contentgrip.com/how-to-write-a-press-release-examples/#3-mergers-and-acquisitions">Mergers and acquisitions</a></li><li><a href="https://www.contentgrip.com/how-to-write-a-press-release-examples/#4-partnerships">Partnerships</a></li><li><a href="https://www.contentgrip.com/how-to-write-a-press-release-examples/#5-awards-and-recognitions">Awards and recognitions</a></li><li><a href="https://www.contentgrip.com/how-to-write-a-press-release-examples/#6-events">Events</a></li><li><a href="https://www.contentgrip.com/how-to-write-a-press-release-examples/#7-new-hires">New hires</a></li><li><a href="https://www.contentgrip.com/how-to-write-a-press-release-examples/#8-new-business">New business</a></li><li><a href="https://www.contentgrip.com/how-to-write-a-press-release-examples/#9-campaign-launches">Campaign launches</a></li><li><a href="https://www.contentgrip.com/how-to-write-a-press-release-examples/#10-social-causes">Social causes</a></li><li><a href="https://www.contentgrip.com/how-to-write-a-press-release-examples/#11-crisis-communications">Crisis communications</a></li></ul><h2 id="what-is-a-press-release">What is a press release?</h2><figure class="kg-card kg-image-card"><img src="https://www.contentgrip.com/content/images/2024/06/Press-release-examples-1-1-1.webp" class="kg-image" alt="11 great press release examples (plus tips)" loading="lazy" width="1000" height="667" srcset="https://www.contentgrip.com/content/images/size/w600/2024/06/Press-release-examples-1-1-1.webp 600w, https://www.contentgrip.com/content/images/2024/06/Press-release-examples-1-1-1.webp 1000w" sizes="(min-width: 720px) 720px"></figure><p>A press release is a brief and factual statement shared with the media to announce something newsworthy, such as a product launch, event, or significant company milestone. It follows a standard format, making it easy for journalists and media outlets to quickly identify key details. Press releases are often used to generate media coverage, attract attention from potential customers, and build credibility for your startup.</p><h2 id="how-do-press-releases-work"><strong>How do press releases work</strong></h2><p>Press releases are used to share news with media, partners, or the public. The goal is to get attention&#x2014;either from journalists who might cover the story, or directly from readers.</p><h2 id="what-are-press-releases-used-for"><strong>What are press releases used for</strong></h2><p>Teams usually send press releases when they launch a product, announce a partnership, raise funding, or want to respond to a major issue. It&#x2019;s a tool to stay in control of the message and keep people informed.</p><h2 id="press-release-process"><strong>Press release process</strong></h2><p>The process goes from creation to distribution, and finally, to coverage:</p><ol><li><strong>Write the release</strong><br>Focus on facts. Keep it short and direct. Add quotes if needed.</li><li><strong>Send it out</strong><br>Use a press release platform or share it directly with journalists, media partners, or community groups.</li><li><strong>Follow up</strong><br>Some journalists need context or a quick nudge. Keep it easy for them to cover the story.</li><li><strong>Track what happens</strong><br>Look for media pickups, clicks, or reposts. This shows whether your message landed.</li></ol><p>The press release is just the start&#x2014;the real goal is when the story reaches the public.</p><h2 id="benefits-of-press-releases">Benefits of press releases</h2><p>Press releases help tech startups gain visibility and credibility by sharing news with the public in a structured way. When distributed effectively, a press release can generate media coverage, amplifying your message to a broader audience.&#xA0;</p><p>Additionally, press releases contribute to SEO by earning backlinks when news outlets mention your brand. These mentions increase your online visibility, enhance your brand&apos;s authority, and help attract potential customers and investors.</p><ul><li><strong>Generate media coverage</strong><br>Press releases can help your startup gain attention from journalists and media outlets, leading to coverage that spreads your message to a wider audience.</li><li><strong>Boost SEO</strong><br>When your press release gets picked up by media outlets, it often results in backlinks to your website, which can improve your search engine rankings.</li><li><strong>Increase brand visibility</strong><br>Brand mentions in news articles and online platforms can increase awareness of your startup, helping you stand out in a competitive market.</li><li><strong>Build credibility</strong><br>Getting your news featured by respected media outlets can enhance your startup&#x2019;s reputation, making it more attractive to potential customers and investors.</li></ul><h2 id="how-to-distribute-a-press-release-effectively-locally-and-globally">How to distribute a press release effectively (locally and globally)?</h2><figure class="kg-card kg-image-card"><img src="https://www.contentgrip.com/content/images/2024/12/how-to-write-press-release-examples-get-noticed.webp" class="kg-image" alt="11 great press release examples (plus tips)" loading="lazy" width="1600" height="900" srcset="https://www.contentgrip.com/content/images/size/w600/2024/12/how-to-write-press-release-examples-get-noticed.webp 600w, https://www.contentgrip.com/content/images/size/w1000/2024/12/how-to-write-press-release-examples-get-noticed.webp 1000w, https://www.contentgrip.com/content/images/2024/12/how-to-write-press-release-examples-get-noticed.webp 1600w" sizes="(min-width: 720px) 720px"></figure><p>Distributing a press release effectively involves more than just sending it to as many media outlets as possible. Tommy Young, a seasoned PR consultant from <a href="https://contentcollision.co" rel="noopener">Content Collision (C2)</a>, advises, </p><blockquote>&#x201C;You&#x2019;ll have a better chance at media coverage if you prioritize pitching to relevant journalists, rather than blasting it to as many as you can.&#x201D;</blockquote><p>To enhance your press release distribution, consider the following steps:</p><h3 id="build-a-targeted-media-list"><strong>Build a targeted media list</strong></h3><p>Identifying the right journalists and media outlets is critical. Focus on those covering your industry and market niche. For instance, if you&#x2019;re in tech, look for reporters specializing in tech news or your specific subfield (e.g., AI, SaaS). </p><p>Tools like Muck Rack, Cision, or even LinkedIn can help you find journalists who&#x2019;ve written about similar topics. Creating a well-researched list ensures your press release reaches those most likely to cover your story.</p><h3 id="research-media-rules-in-your-target-country"><strong>Research media rules in your target country</strong></h3><p>Before choosing your pitch strategy, do your homework on the local media landscape. Different countries follow different norms when it comes to press outreach&#x2014;what works in the U.S. might fall flat in Japan, Vietnam, or Brazil.</p><p>Do this:</p><ul><li>Learn whether local journalists prefer email pitches, calls, or newswire links</li><li>Identify common press etiquette (e.g., subject line formats, attachments, languages)</li><li>Avoid major missteps by hiring or consulting a local freelance PR consultant when needed</li><li>Consider local newswire alternatives that are widely used by local companies</li></ul><p>To research a country&#x2019;s media norms effectively, use LinkedIn and X (formerly Twitter) to identify local journalists and review their recent work. For deeper insights, Cision provides data on industry focus, contact preferences, and press habits by country, while Muck Rack helps you find journalists by location and beat to align your pitch with their interests.</p><h3 id="create-a-strong-subject-line-and-engaging-pitch"><strong>Create a strong subject line and engaging pitch</strong></h3><p>When reaching out via email (the preferred channel for journalists), keep your pitch concise and relevant. </p><p>Your subject line is the first impression, so make it count. According to PR experts, subject lines with a clear, concise, and intriguing angle tend to perform best. For example, instead of &#x201C;New Product Launch,&#x201D; opt for &#x201C;Startup X Introduces AI-Powered CRM to Double Sales Efficiency.&#x201D;</p><p>Personalize your message by referencing the journalist&#x2019;s previous work or explaining why your story aligns with their coverage. Avoid attaching large files; instead, provide links to a press kit or resources.</p><h3 id="include-local-context-to-make-it-relevant"><strong>Include local context to make it relevant</strong></h3><p>To catch the attention of local journalists, your press release should include news hooks that matter in that region. Otherwise, it&#x2019;ll be seen as generic or irrelevant.</p><p>Here are some local context ideas for your release distribution:</p><ol><li>A partnership with a local brand</li><li>Plans to expand, invest, or hire in the country</li><li>Market data or stats relevant to the country&#x2019;s industry</li><li>References to government programs, economic goals, or public events</li><li>Announcing a launch event or activation happening locally</li></ol><p>To localize your press release effectively, use <a href="https://news.google.com/home?hl=en-ID&amp;gl=ID&amp;ceid=ID:en"><u>Google News</u></a> with location filters to spot trending local stories, and platforms like <a href="https://www.statista.com/"><u>Statista</u></a> for country-specific market data&#x2014;especially useful in APAC. LinkedIn and <a href="https://www.crunchbase.com/"><u>Crunchbase</u></a> help identify local partners or expansion news.</p><p>Finally, check government portals like Singapore&#x2019;s EnterpriseSG, Vietnam&#x2019;s Ministry of Planning, or the Philippines&#x2019; DTI for economic programs or incentives you can reference to add local relevance to your release.</p><p>Doing this also boosts the chance your news is covered by tier 1 local outlets, not just global aggregators.</p><h3 id="choose-the-right-time-to-send"><strong>Choose the right time to send</strong></h3><p>Timing is everything in press release distribution. Studies show the best days to send press releases are Tuesday, Wednesday, and Thursday&#x2014;specifically between 10 a.m. and 12 p.m. </p><p>Journalists often avoid checking pitches late on Friday or during weekends, so sending during these times reduces your chances of being noticed. Additionally, avoid sending releases during major holidays or high-profile industry events unless your news is directly tied to them.</p><h3 id="follow-up-with-journalists-tactfully"><strong>Follow up with journalists tactfully</strong></h3><p>Following up can make or break your outreach efforts. According to PR best practices, sending one or two follow-ups is generally considered appropriate. Space them out by a few days and keep your tone polite. A follow-up might look like:</p><blockquote>&quot;Hi [Journalist&apos;s Name], I wanted to check if you had a chance to review the press release I sent earlier about [Topic]. Please let me know if you&#x2019;d like additional details or resources.&quot;</blockquote><p>Avoid pestering or sending multiple follow-ups within short intervals, as this can harm your relationship with journalists.</p><h3 id="consider-using-newswire-or-pr-agency"><strong>Consider using newswire or PR agency</strong></h3><p>A newswire service (e.g., <a href="https://www.einpresswire.com/pricing?via=contentgrip" rel="noreferrer">EIN Presswire</a>, PR Newswire, Business Wire) distributes your press release to a broad network of newsrooms and publications, often including mainstream media outlets. While it&#x2019;s less targeted, newswires are ideal for building widespread awareness and supporting SEO efforts, as releases often appear in online media outlets.</p><p>A <a href="https://www.contentgrip.com/how-to-know-if-you-need-a-pr-agency/" rel="noreferrer">PR agency</a>, on the other hand, offers personalized media outreach, strategic planning, and storytelling expertise. Agencies are ideal if you need help crafting your message or targeting specific media. While more costly than newswires, they offer a hands-on approach tailored to your goals.</p><blockquote>&#x201C;When a company highlights its social contributions through a press release, it does more than tell a story&#x2014;it builds emotional equity. Journalists and readers alike are more likely to engage with content that reflects genuine care for the community. It&#x2019;s a powerful way to earn trust and long-term brand affinity.&#x201D; &#x2014; Tommy Prayoga, Head of Agency at <a href="https://contentcollision.co/"><u>Content Collision</u></a></blockquote><p>By implementing these strategies with a focused and deliberate approach, you can significantly improve the chances of your press release being noticed and covered by the appropriate media outlets.</p><h2 id="basics-of-writing-press-releases">Basics of writing press releases</h2><h3 id="tip-1-evaluate-the-topic">Tip 1: Evaluate the topic</h3><p>The first step is to acknowledge and evaluate whether the press release&#x2019;s topic or angle is relevant to the target media. </p><p>Is this the same kind of story the journalist covers regularly? Would the journalist&#x2019;s readers gain any benefit from knowing this information?</p><p>Common press release topics include new product launches, mergers and acquisitions, product updates, events, grand openings, new partnerships, rebranding, executive promotions/hirings, industry awards, and more.</p><figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://www.contentgrip.com/content/images/2024/06/how-to-write-a-press-release-evaluate-the-topic.webp" class="kg-image" alt="11 great press release examples (plus tips)" loading="lazy" width="1000" height="521" srcset="https://www.contentgrip.com/content/images/size/w600/2024/06/how-to-write-a-press-release-evaluate-the-topic.webp 600w, https://www.contentgrip.com/content/images/2024/06/how-to-write-a-press-release-evaluate-the-topic.webp 1000w" sizes="(min-width: 720px) 720px"><figcaption><span style="white-space: pre-wrap;">Press release source: 24presse</span></figcaption></figure><p>The above press release is an excellent example of a product launch announcement that would cater to consumer-centric media. Business journalists may also be able to glean some value by examining the partnership.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/hire-freelance-press-release-writers/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">11 top places to hire freelance press release writers</div><div class="kg-bookmark-description">It&#x2019;s wise to assemble a team of great freelance press release writers for various projects. Here are some places to help get you started.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/size/w256h256/2021/04/CG-icon-1.png" alt="11 great press release examples (plus tips)"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Enricko Lukman</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/size/w1200/2024/06/hire-freelance-press-release-writers-featured.webp" alt="11 great press release examples (plus tips)" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h3 id="tip-2-write-a-clear-headline">Tip 2: Write a clear headline</h3><p>The press release headline is the part that you hope will appear on the front page of the news outlet. Therefore, the headline must be clear, captivating, jargon-free, and focused on the key message you want to convey.</p><p>Ideally, by only reading your headline, the journalists (and the readers) can get the entire idea of what the news is all about.</p><figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://www.contentgrip.com/content/images/2024/06/write-clear-headline-how-to-write-a-press-release-examples-1.webp" class="kg-image" alt="11 great press release examples (plus tips)" loading="lazy" width="1000" height="717" srcset="https://www.contentgrip.com/content/images/size/w600/2024/06/write-clear-headline-how-to-write-a-press-release-examples-1.webp 600w, https://www.contentgrip.com/content/images/2024/06/write-clear-headline-how-to-write-a-press-release-examples-1.webp 1000w" sizes="(min-width: 720px) 720px"><figcaption><span style="white-space: pre-wrap;">Press release source: Media Center Titleist</span></figcaption></figure><p>The above press release hits the mark in this respect. It is clear and concise. By only reading the headline, the audience immediately knows the advantages of the new golf ball.</p><p>Most importantly, the brand&#x2019;s unique selling points appear in the headline. So if readers decide to click away from the news without reading further, the message has still effectively been delivered.</p><h3 id="tip-3-insert-key-information-in-the-first-paragraph">Tip 3: Insert key information in the first paragraph</h3><p>After the headline, the first paragraph of the press release must answer the <strong>5W+1H </strong>questions: <strong>who, what, where, when, why, and how</strong>. These days, the average person&#x2019;s attention span is only around eight seconds. </p><p>It&#x2019;s important to deliver all the key information right away. If you put crucial information after this section (e.g. burying the lead), there&#x2019;s a greater chance readers will miss it.</p><p>In short, your press release flow should follow the &#x201C;reverse pyramid&#x201D; formula:</p><figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://www.contentgrip.com/content/images/2024/06/info-pyramid-how-to-write-a-press-release-examples.webp" class="kg-image" alt="11 great press release examples (plus tips)" loading="lazy" width="914" height="632" srcset="https://www.contentgrip.com/content/images/size/w600/2024/06/info-pyramid-how-to-write-a-press-release-examples.webp 600w, https://www.contentgrip.com/content/images/2024/06/info-pyramid-how-to-write-a-press-release-examples.webp 914w" sizes="(min-width: 720px) 720px"><figcaption><span style="white-space: pre-wrap;">Image source: rebeccardecamp</span></figcaption></figure><h3 id="tip-4-add-a-press-release-summary">Tip 4: Add a press release summary</h3><p>One great way to &#x201C;hook&#x201D; the journalists&#x2019; attention is by adding <strong>important bullet points before the first paragraph</strong>. The bullet points are meant to summarize the news. </p><p>When busy journalists take a look at it, they&#x2019;ll be able to instantly grasp all the important messages of the release and decide in the blink of an eye whether or not to run with the story. Bullet points let readers skim quickly; hence you&#x2019;ll need to include all essential data and numbers in this section.</p><figure class="kg-card kg-image-card"><img src="https://www.contentgrip.com/content/images/2024/06/press-release-summary-how-to-write-a-press-release-examples-1.webp" class="kg-image" alt="11 great press release examples (plus tips)" loading="lazy" width="1000" height="639" srcset="https://www.contentgrip.com/content/images/size/w600/2024/06/press-release-summary-how-to-write-a-press-release-examples-1.webp 600w, https://www.contentgrip.com/content/images/2024/06/press-release-summary-how-to-write-a-press-release-examples-1.webp 1000w" sizes="(min-width: 720px) 720px"></figure><p>As you can see, Johnson &amp; Johnson&#x2019;s press release uses clear, straightforward bullet points so that readers can grasp all the key information before reading further. Announcing the new vaccine launch, J&amp;J answers most of the anticipated questions, such as the USP (first single-shot vaccine), supporting data, and availability.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/best-press-release-distribution-services/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">25 recommended newswire and press release distribution services</div><div class="kg-bookmark-description">PR teams can save a lot of time with the right press release distribution services. Here&#x2019;s a quick guide to help you select the right one.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/size/w256h256/2021/04/CG-icon-1.png" alt="11 great press release examples (plus tips)"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Ramya Priya</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/size/w1200/2024/06/best-press-release-distribution-services-for-asia-and-US.webp" alt="11 great press release examples (plus tips)" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h3 id="tip-5-insert-quotes">Tip 5: Insert quotes</h3><p><strong>A great press release always has substantial, relevant quotes from spokespersons</strong>. </p><p>The media is generally interested in hearing from public figures, experts, reputable organizations, or company executives. To ensure that your announcement is legit, make sure to add quotes from reputable individuals on the brand side.</p><p>Use this to your advantage, focus on featuring at least one company executive when announcing a business update. Meanwhile, when promoting a new collaboration with other parties, ideally, all the relevant stakeholders should provide a quote too.</p><h3 id="tip-6-use-data">Tip 6: Use data</h3><p>To make your press release irresistible, be sure to add background information about the topic<strong>. </strong></p><p>By providing the industry landscape upfront for the journalist, you&#x2019;re able to do half the job for them. It&#x2019;s often overlooked, but providing this kind of data is one of the easiest ways to make your release feel more down-to-Earth and not overtly promotional.</p><p>For example, if you launch a new food product specifically for kids, it is wise to inject proof points about the trends in adolescent snacking, the market potential, and the typical problems that parents face.</p><p>Another way to add value to your press release is by &#x2018;newsjacking,&#x2019; or relating your announcement to current events.</p><figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://www.contentgrip.com/content/images/2024/06/use-data-how-to-write-a-press-release-examples-1.webp" class="kg-image" alt="11 great press release examples (plus tips)" loading="lazy" width="1000" height="674" srcset="https://www.contentgrip.com/content/images/size/w600/2024/06/use-data-how-to-write-a-press-release-examples-1.webp 600w, https://www.contentgrip.com/content/images/2024/06/use-data-how-to-write-a-press-release-examples-1.webp 1000w" sizes="(min-width: 720px) 720px"><figcaption><span style="white-space: pre-wrap;">Press release source: PR Newswire</span></figcaption></figure><p>The above press release example by Jellysmack &#x2013; a global video creator company &#x2013; is on-point. On Valentine&#x2019;s Day, the firm highlighted a new trend in which social media audiences were becoming increasingly interested in content created by couples. The company added multiple data points to back its claims and then explained why the trend was happening.</p><p>Follow these tips and you&#x2019;re on your way to grasping how to write a press release that gets results.</p><h2 id="additional-press-release-examples">Additional press release examples</h2><p>Press release can be powerful for companies and brands that need to communicate with the public via the media. They inform the public about a brand&apos;s latest corporate actions, particularly those that will impact the company and its customers.</p><div class="kg-card kg-callout-card kg-callout-card-grey"><div class="kg-callout-emoji">&#x1F4A1;</div><div class="kg-callout-text"><b><strong style="white-space: pre-wrap;">Pro tip:</strong></b> Because it&apos;s the media that picks up a press release and turns it into a story, companies must ensure that their updates and announcements are in fact newsworthy, and not just business-as-usual happenings.</div></div><h3 id="1-product-launches">1. Product launches</h3><p>Announcing the launch of a new product is one of the most common reasons for issuing a press release. This type of release generally carries a positive and upbeat tone, as it aims to create excitement and awareness for the brand&apos;s new product.</p><figure class="kg-card kg-image-card"><img src="https://www.contentgrip.com/content/images/2024/06/press-release-examples---product-launch.webp" class="kg-image" alt="11 great press release examples (plus tips)" loading="lazy" width="1002" height="568" srcset="https://www.contentgrip.com/content/images/size/w600/2024/06/press-release-examples---product-launch.webp 600w, https://www.contentgrip.com/content/images/size/w1000/2024/06/press-release-examples---product-launch.webp 1000w, https://www.contentgrip.com/content/images/2024/06/press-release-examples---product-launch.webp 1002w" sizes="(min-width: 720px) 720px"></figure><p>Product launch press releases contain key info, such as technical specifications, uses of the product, and of course, advantages for the customers. TikTok&#x2019;s release on the launch of its Dare Me app, for example, mentions in the second paragraph how users can interact with each other and monetize content via the platform.</p><p>It&apos;s essential to understand that a press release for a product launch is not an isolated event. Typically, it&apos;s the culmination of a <a href="https://www.contentgrip.com/press-release-creation-distribution/" rel="noreferrer">strategic public relations </a>campaign. This campaign often involves a series of narratives that build up to the product launch, positioning it as a solution to previously highlighted issues. </p><p>Therefore, when crafting a product launch press release, it&apos;s crucial to ensure that it presents the product as a solution, directly addressing the problems outlined in earlier communications.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/press-release-creation-distribution/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Early-stage startup press release guide</div><div class="kg-bookmark-description">Discover key strategies for early-stage startups to create and distribute effective press releases.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/size/w256h256/2021/04/CG-icon-1.png" alt="11 great press release examples (plus tips)"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Atikah Amalia</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/2023/11/creating-distributing-press-release.jpg" alt="11 great press release examples (plus tips)" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h3 id="2-product-updates">2. Product updates</h3><p>Solutions and software often undergo upgrades, with considerable changes meriting a press release. Similar to product launches, product update PR should contain key info on what the new and improved features are, along with the benefits users will get.</p><figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://www.contentgrip.com/content/images/2024/06/press-release-examples---product-update.webp" class="kg-image" alt="11 great press release examples (plus tips)" loading="lazy" width="995" height="499" srcset="https://www.contentgrip.com/content/images/size/w600/2024/06/press-release-examples---product-update.webp 600w, https://www.contentgrip.com/content/images/2024/06/press-release-examples---product-update.webp 995w" sizes="(min-width: 720px) 720px"><figcaption><span style="white-space: pre-wrap;">Press release source: PR Newswire</span></figcaption></figure><p>Software giant Oracle released a big update to Java, now available as Java 17. The release hammers home the superiority of the latest version, namely with regard to software development. This shows that the release knows exactly who its audience will be: tech-related publications read by IT professionals.</p><h3 id="3-mergers-and-acquisitions">3. Mergers and acquisitions</h3><p>Mergers and acquisitions constitute major corporate moves that require announcements via press release. These are carefully crafted to ensure accuracy and transparency, as they will typically be noticed by competitors, industry players, and market analysts.</p><figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://www.contentgrip.com/content/images/2024/06/press-release-examples---mergers-and-acquisitions.webp" class="kg-image" alt="11 great press release examples (plus tips)" loading="lazy" width="826" height="355" srcset="https://www.contentgrip.com/content/images/size/w600/2024/06/press-release-examples---mergers-and-acquisitions.webp 600w, https://www.contentgrip.com/content/images/2024/06/press-release-examples---mergers-and-acquisitions.webp 826w" sizes="(min-width: 720px) 720px"><figcaption><span style="white-space: pre-wrap;">Press release source: Business Wire</span></figcaption></figure><p>Companies can choose whether to partially or fully disclose the financial aspects their M&amp;A deals. Most usually include quotes from companies involved in the deal to show that all sides recognize and support the corporate action. Further, this type of release outlines the ways a merger and acquisition will impact business operations while enhancing the products and services delivered to the market.</p><h3 id="4-partnerships">4. Partnerships</h3><p>Forming a big new partnership is another reason to make a formal announcement. These are highly strategic corporate actions that will hopefully boost a brand&apos;s standing in the market. Again, partnership announcements need to emphasize which segment of business, product, or service the two or more companies will collaborate on.</p><figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://www.contentgrip.com/content/images/2024/06/press-release-examples---partnerships.webp" class="kg-image" alt="11 great press release examples (plus tips)" loading="lazy" width="1001" height="395" srcset="https://www.contentgrip.com/content/images/size/w600/2024/06/press-release-examples---partnerships.webp 600w, https://www.contentgrip.com/content/images/size/w1000/2024/06/press-release-examples---partnerships.webp 1000w, https://www.contentgrip.com/content/images/2024/06/press-release-examples---partnerships.webp 1001w" sizes="(min-width: 720px) 720px"><figcaption><span style="white-space: pre-wrap;">Press release sourceL PR Newswire</span></figcaption></figure><p>Tech behemoths SAP and Amazon revealed their strategic partnership through a joint press release. The release clearly mentions which business units and solutions (Amazon Business and SAP Ariba) will tie-up with one another, given that both companies support a range of business arms. Even better, the release inserts a quote from a client who gives good word on the expected benefits of the partnership.</p><h3 id="5-awards-and-recognitions">5. Awards and recognitions</h3><p>Winning an award is a moment of pride for companies. Accolades acknowledge the excellence of a brand. This can be a valid reason for a company to distribute a press release, in the context of spotlighting its achievements.</p><figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://www.contentgrip.com/content/images/2024/06/press-release-examples---awards-and-recognitions.webp" class="kg-image" alt="11 great press release examples (plus tips)" loading="lazy" width="823" height="229" srcset="https://www.contentgrip.com/content/images/size/w600/2024/06/press-release-examples---awards-and-recognitions.webp 600w, https://www.contentgrip.com/content/images/2024/06/press-release-examples---awards-and-recognitions.webp 823w" sizes="(min-width: 720px) 720px"><figcaption><span style="white-space: pre-wrap;">Press release source: Business Wire</span></figcaption></figure><p>For example, <strong>The Red Dot: Brands and Communications Design 2021</strong> is a prestigious, international award that acknowledges brands for their leadership in product design, communication design, and design concepts. Designit issued a press release after winning an award. Given that awards have multiple categories, press releases such as Designit&#x2019;s need to specify the categories won, as well as other key facts about how and why the firm clinched the award. </p><h3 id="6-events">6. Events</h3><p>Organizers typically send out press releases weeks before an event, not just to raise awareness about the upcoming activity, but also to entice people to attend the event. Doing so can be important for public events, in which organizers need to generate a minimum amount of ticket sales to break even.</p><figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://www.contentgrip.com/content/images/2024/06/press-release-examples---events.webp" class="kg-image" alt="11 great press release examples (plus tips)" loading="lazy" width="818" height="296" srcset="https://www.contentgrip.com/content/images/size/w600/2024/06/press-release-examples---events.webp 600w, https://www.contentgrip.com/content/images/2024/06/press-release-examples---events.webp 818w" sizes="(min-width: 720px) 720px"><figcaption><span style="white-space: pre-wrap;">Press release source: Business Wire</span></figcaption></figure><p>Like MIT Sloan&#x2019;s announcement of its CFO summit, event press releases must lay out all the important details of an event &#x2013; from dates to themes and more. For conferences, listing down the names of prestigious speakers who will be there can help to draw the audience in for registration via a link provided or website mentioned.</p><h3 id="7-new-hires">7. New hires</h3><p>Announcing new hires is a way to get to know your company better. Who works for you and their experiences illustrate your company&#x2019;s or business&#x2019; values at work, and will also give your clients and audience an idea of who they are, their expertise, and what they bring to the table. </p><p>This press release is on point and concise, but still includes relevant quotes, visuals like photos, and newsworthy information about them. <br><br>This new hire PR from eBay shows us how it&#x2019;s done: concise and straightforward, yet still has everything you need to know about him. </p><figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://www.contentgrip.com/content/images/2024/06/press-release-examples-new-hires.webp" class="kg-image" alt="11 great press release examples (plus tips)" loading="lazy" width="1075" height="706" srcset="https://www.contentgrip.com/content/images/size/w600/2024/06/press-release-examples-new-hires.webp 600w, https://www.contentgrip.com/content/images/size/w1000/2024/06/press-release-examples-new-hires.webp 1000w, https://www.contentgrip.com/content/images/2024/06/press-release-examples-new-hires.webp 1075w" sizes="(min-width: 720px) 720px"><figcaption><span style="white-space: pre-wrap;">Press release source: eBay</span></figcaption></figure><p>Quotes from the newly appointed CEO and the company&#x2019;s board chairperson show how much they value good leadership, and bits about the new hire make the clients and audience understand why they can trust the company more.  </p><h3 id="8-new-business">8. New business</h3><p>Announcing a new business can be quite tricky when it comes to marketing it. However, it can be made easy with a press release. These press releases can not only include information about the business and its products, but also about the founders, their principles, and what drove them to pursue the business. </p><figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://www.contentgrip.com/content/images/2024/06/press-release-examples-new-business.webp" class="kg-image" alt="11 great press release examples (plus tips)" loading="lazy" width="1062" height="631" srcset="https://www.contentgrip.com/content/images/size/w600/2024/06/press-release-examples-new-business.webp 600w, https://www.contentgrip.com/content/images/size/w1000/2024/06/press-release-examples-new-business.webp 1000w, https://www.contentgrip.com/content/images/2024/06/press-release-examples-new-business.webp 1062w" sizes="(min-width: 720px) 720px"><figcaption><span style="white-space: pre-wrap;">Press release source: Apple</span></figcaption></figure><p>A well-written new business PR can bring the business closer to its consumers&#x2019; needs, such as this one for Apple TV+, Apple&#x2019;s own streaming platform which brings together all your favorite channels in one. This PR included all the new platform&#x2019;s features and assures its audience that this is the future of television. </p><h3 id="9-campaign-launches">9. Campaign launches</h3><p>Campaign launches are a unique way of letting your company&#x2019;s clients and audience know that you are proactive in showing your values and what you advocate for. It can also be an effective storytelling tool on special occasions or on holidays, like Christmas or Valentine&#x2019;s Day. </p><p>Take <a href="https://www.contentgrip.com/nike-scary-good-campaign/"><u>Nike&#x2019;s 2025 &#x201C;SCARY GOOD&#x201D; campaign</u></a> for example, where they mixed a product launch with a horror twist.</p><figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXeSOQX3XF3-_WW_I1LpwfFrEcc2wW6BwGNiy5yY0_a-dpU0a-RUxc7ckzTFZ0wlDDM7qGjVzF6yLr1--p_A3gokMH3wbx566BfTXB0L4uxoD2HbD9EzRwQ6wQ7wk4rqfg5DTZRY?key=9VhE26pGSKwZ6jj13bkdhA" class="kg-image" alt="11 great press release examples (plus tips)" loading="lazy" width="602" height="472"><figcaption><a href="https://about.nike.com/en/newsroom/releases/nike-football-scary-good-campaign-official-films" rel="noreferrer"><span style="white-space: pre-wrap;">Press release source</span></a></figcaption></figure><p>The PR itself is concise and makes its consumers experience an immersive, evocative journey when they watch the ad. </p><h3 id="10-social-causes">10. Social causes</h3><p>A great way of showing that your brand or company also is active in your community and values is to create press releases that show your activity for social causes and advocacies, such as charity work, or programs for the underprivileged. <br><br>Ogilvy, one of the world&#x2019;s leading marketing and advertising companies, shows its solidarity with small businesses in the US affected by economic challenges during the COVID-19 pandemic. </p><figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://www.contentgrip.com/content/images/2024/06/press-release-examples-social-causes.webp" class="kg-image" alt="11 great press release examples (plus tips)" loading="lazy" width="939" height="964" srcset="https://www.contentgrip.com/content/images/size/w600/2024/06/press-release-examples-social-causes.webp 600w, https://www.contentgrip.com/content/images/2024/06/press-release-examples-social-causes.webp 939w" sizes="(min-width: 720px) 720px"><figcaption><a href="https://www.ogilvy.com/ideas/ogilvy-joins-diverse-coalition-launch-small-unites" rel="noreferrer"><span style="white-space: pre-wrap;">Press release source</span></a></figcaption></figure><p>They ran a press release showing the launch of Small Unites, an advocacy program rallying customers and communities across the US to support small businesses at the height of the pandemic. </p><p>Creating charity press releases shows that your company does not only work towards achieving its goals, but also makes sure it cares for its own community</p><h3 id="11-crisis-communications">11. Crisis communications </h3><p>When crises happen, brands and companies need to have strategies to be able to react to negative information quickly and effectively. </p><p>One should never neglect the risks of letting such a situation be left unaddressed; pretending nothing happened and hoping people forget the issue can sabotage the good standing of your brand.</p><p>Target, one of the retail giants in the US, experienced a data breach in 2014, causing chaos among their customers. </p><figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://www.contentgrip.com/content/images/2024/06/press-release-examples-crisis-communications.webp" class="kg-image" alt="11 great press release examples (plus tips)" loading="lazy" width="1431" height="732" srcset="https://www.contentgrip.com/content/images/size/w600/2024/06/press-release-examples-crisis-communications.webp 600w, https://www.contentgrip.com/content/images/size/w1000/2024/06/press-release-examples-crisis-communications.webp 1000w, https://www.contentgrip.com/content/images/2024/06/press-release-examples-crisis-communications.webp 1431w" sizes="(min-width: 720px) 720px"><figcaption><span style="white-space: pre-wrap;">press release source: Target</span></figcaption></figure><p>To assure their customers of their data safety and the company&#x2019;s actions towards safeguarding them, the company published press releases updating customers during steps in the handling journey, such as the one above updating its customers of their ongoing investigation.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/pr-crisis-checklist/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">What to do in a PR crisis: 24-hour guide</div><div class="kg-bookmark-description">Bad days can strike fast. Use this 24-hour checklist to handle a PR crisis effectively, from assessment to team communication.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-563.png" alt="11 great press release examples (plus tips)"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Atikah Amalia</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/PR-crisis-featured-6-3.webp" alt="11 great press release examples (plus tips)" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="case-study-crafting-a-compelling-press-release-message">Case study: crafting a compelling press release message</h2><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/imoto-pr-strategy/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">IMOTO&#x2019;s PR strategy: 35 million impressions in a week</div><div class="kg-bookmark-description">Discover how IMOTO&#x2019;s strategic PR campaign achieved 35 million impressions in a week, gaining international recognition for their electric motorcycles and green energy initiatives.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-75.png" alt="11 great press release examples (plus tips)"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Atikah Amalia</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/IMOTO-VISION-EV-Launch-7.jpg" alt="11 great press release examples (plus tips)" onerror="this.style.display = &apos;none&apos;"></div></a></figure><p>Crafting a compelling press release goes beyond just presenting your product or service; it involves weaving a narrative that aligns with your brand&#x2019;s vision and resonates with the media and your target audience. A great example of this is IMOTO&apos;s PR strategy during the launch of its VISION.Ev electric motorcycle in Indonesia.</p><p>The press release emphasized not only the product&#x2019;s advanced features&#x2014;like fast charging, a 160 km range, and touchscreen infotainment&#x2014;but also IMOTO&#x2019;s commitment to sustainability and local economic growth.</p><p>By tying the VISION.Ev to Indonesia&#x2019;s green energy goals and highlighting a 75% domestic component level, IMOTO positioned itself as a leader in the electric vehicle space. The company strategically targeted both local and international media, securing coverage in over 25 outlets, including <strong>Technode Global</strong>, <strong>e27</strong>, and <strong>KONTAN</strong>.</p><p>In essence, the success of a press release hinges on strategic planning and alignment with key narratives. By partnering effectively with media and addressing industry challenges, organizations can communicate effectively and strengthen their market presence.</p><h3 id="faq">FAQ</h3><h3 id="what-are-examples-of-a-press-release"><strong>What are examples of a press release?</strong></h3><p>Product launch, funding announcement, event update, executive hire, or crisis response.</p><h3 id="how-to-write-a-press-release-1"><strong>How to write a press release?</strong></h3><p>Start with a headline, write a short intro that answers the 5 W&#x2019;s, add quotes, include contact info.</p><h3 id="can-chatgpt-write-a-press-release"><strong>Can ChatGPT write a press release?</strong></h3><p>Yes, if you give it the facts, context, and quotes&#x2014;it can draft one in seconds.</p><h3 id="what-are-the-5-ws-in-a-press-release"><strong>What are the 5 W&apos;s in a press release?</strong></h3><p>Who, What, When, Where, Why. These help explain the full story upfront.</p><h3 id="what-is-press-release-format"><strong>What is press release format?</strong></h3><p>Headline, date/location, intro paragraph, body with quotes or details, boilerplate, contact info.</p><h3 id="how-many-press-releases-should-i-send"><strong>How many press releases should I send?</strong></h3><p>Only when you have real news. Quality matters more than quantity.</p><h3 id="what-are-the-5-parts-of-a-press-release"><strong>What are the 5 parts of a press release?</strong> </h3><p>Headline, lead paragraph, body, boilerplate, and media contact.</p><div class="kg-card kg-toggle-card" data-kg-toggle-state="close">
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  14.            <div class="kg-toggle-content"><ol><li value="1"><span style="white-space: pre-wrap;">24Presse. Nestl&#xE9; Press Release Visual. https://www.24presse.com/content/images/wordpress/2019/11/pr-nestle.png</span></li><li value="2"><span style="white-space: pre-wrap;">Apple Newsroom. Apple Unveils Apple TV+. March 2019. https://www.apple.com/newsroom/2019/03/apple-unveils-apple-tv-plus-the-new-home-for-the-worlds-most-creative-storytellers/</span></li><li value="3"><span style="white-space: pre-wrap;">Business Wire. 2021 MIT Sloan CFO Summit Presents &#x201C;Optimism and Excellence&#x201D;. https://www.businesswire.com/news/home/20210914005113/en/2021-MIT-Sloan-CFO-Summit-Presents-%E2%80%9COptimism-and-Excellence%E2%80%9D-With-CFOs-From-Bristol-Myers-Squib-Spotify-Stripe-and-ViacomCBS</span></li><li value="4"><span style="white-space: pre-wrap;">Business Wire. Booz Allen Acquires Tracepoint. https://www.businesswire.com/news/home/20210913005178/en/Booz-Allen-Acquires-Tracepoint-Bolstering-Market-Leadership-in-Cybersecurity</span></li><li value="5"><span style="white-space: pre-wrap;">Business Wire. Designit Wins 2021 Red Dot Award. https://www.businesswire.com/news/home/20210914005809/en/Designit-wins-2021-Red-Dot-Award-in-Brand-Communication-Design</span></li><li value="6"><span style="white-space: pre-wrap;">Coca-Cola Media Center. https://www.coca-cola.com/gb/en/media-center</span></li><li value="7"><span style="white-space: pre-wrap;">Digital Information World. The Human Attention Span [Infographic]. 2018. https://www.digitalinformationworld.com/2018/09/the-human-attention-span-infographic.html</span></li><li value="8"><span style="white-space: pre-wrap;">eBay Inc. eBay Names Jamie Iannone Chief Executive Officer. 2020. https://investors.ebayinc.com/investor-news/press-release-details/2020/eBay-Inc-Names-Jamie-Iannone-Chief-Executive-Officer/default.aspx</span></li><li value="9"><span style="white-space: pre-wrap;">Ogilvy. Ogilvy Joins Diverse Coalition to Launch Small Unites. https://www.ogilvy.com/ideas/ogilvy-joins-diverse-coalition-launch-small-unites</span></li><li value="10"><span style="white-space: pre-wrap;">PR Newswire. Oracle Releases Java 17. https://www.prnewswire.com/news-releases/oracle-releases-java-17-301375959.html</span></li><li value="11"><span style="white-space: pre-wrap;">PR Newswire. SAP and Amazon Business Partner to Expand Buyer Choice. https://www.prnewswire.com/news-releases/sap-and-amazon-business-partner-to-expand-buyer-choice-301375971.html</span></li><li value="12"><span style="white-space: pre-wrap;">PR Newswire. XOXO: Jellysmack Finds That Social Media Audiences Are Enamored With Creator Couples. https://www.prnewswire.com/news-releases/xoxo-jellysmack-finds-that-social-media-audiences-are-enamored-with-creator-couples-content-especially-leading-up-to-valentines-day-301227871.html</span></li><li value="13"><span style="white-space: pre-wrap;">Rebecca R. DeCamp Blog. https://rebeccardecamp.wordpress.com/</span></li><li value="14"><span style="white-space: pre-wrap;">Target Corporate. Target Provides Update on Data Breach and Financial Performance. https://corporate.target.com/press/release/2014/01/target-provides-update-on-data-breach-and-financial-performance</span></li><li value="15"><span style="white-space: pre-wrap;">Titleist Media Center. Introducing the New Titleist AVX Golf Ball. https://mediacenter.titleist.com/en-AU/186491-introducing-the-new-titleist-avx-golf-ball-higher-speed-longer-distance-more-control</span></li></ol></div>
  15.        </div><p><strong><em>This post is created by ContentGrow, providing scalable and tailored content creation services for B2B brands and publishers worldwide.</em></strong><a href="https://calendly.com/enrickoman/call-with-contentgrow"><strong><em> <u>Book a discovery call</u></em></strong></a><strong><em> to learn more.</em></strong></p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/enrickoman/call-with-contentgrow?month=2022-09"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a call with ContentGrow (for brands &amp; publishers) - Enricko Lukman</div><div class="kg-bookmark-description">Thanks for booking a call with ContentGrow, a managed talent network of freelance media professionals ready to serve brands, publishers, and global content teams.Let&#x2019;s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://assets.calendly.com/assets/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a.png" alt="11 great press release examples (plus tips)"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://assets.calendly.com/assets/booking/ogimage-580d3a8621e91e703045f669f2ecaaa830761eeede7e142c135cee0a0b475faf.png?source=opengraph" alt="11 great press release examples (plus tips)" onerror="this.style.display = &apos;none&apos;"></div></a></figure><figure class="kg-card kg-image-card"><a href="https://www.contentgrow.com/"><img src="https://www.contentgrip.com/content/images/2021/04/ContentGrow-banner-2.jpg" class="kg-image" alt="11 great press release examples (plus tips)" loading="lazy" width="1000" height="563" srcset="https://www.contentgrip.com/content/images/size/w600/2021/04/ContentGrow-banner-2.jpg 600w, https://www.contentgrip.com/content/images/2021/04/ContentGrow-banner-2.jpg 1000w" sizes="(min-width: 720px) 720px"></a></figure>]]></content:encoded></item><item><title><![CDATA[How Allan Ling uses custom GPTs as virtual employees to scale SME growth]]></title><description><![CDATA[Singapore growth architect Allan Ling explains how 20+ custom GPTs drive SME growth, revealing a 600% ROI AI strategy and his human-AI workflow for lead generation.]]></description><link>https://www.contentgrip.com/allan-ling-custom-gpts-sme-growth-strategy/</link><guid isPermaLink="false">68674c413c4dbc0001259a8e</guid><category><![CDATA[Spotlight]]></category><dc:creator><![CDATA[Enricko Lukman]]></dc:creator><pubDate>Fri, 04 Jul 2025 03:45:26 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2025/07/How-Allan-Ling-uses-custom-GPTs-as-virtual-employees-to-scale-SME-growth.webp" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2025/07/How-Allan-Ling-uses-custom-GPTs-as-virtual-employees-to-scale-SME-growth.webp" alt="How Allan Ling uses custom GPTs as virtual employees to scale SME growth"><p>Most SMEs struggle with the same three problems: inconsistent lead flow, untapped AI potential, and teams that aren&apos;t aligned on execution. <a href="https://allanling.com/"><u>Allan Ling</u></a>, Growth Architect and founder of The Leads PathFinder, has found a solution that addresses all three through strategic AI integration.</p><p>Allan runs The Leads PathFinder, a Singapore-based growth consultancy that helps purpose-driven businesses scale through AI integration, strategic lead generation, and team alignment. The company works exclusively with venture builders, ecosystem builders, UHNWIs, family offices with portfolio companies, growth-stage SMEs, and funded startups.</p><p>What sets The Leads PathFinder apart is its approach of combining AI integration with Human Design principles to ensure teams can actually implement and sustain improvements. Allan claims his methodology has generated over US$500 million in revenue for clients across various industries and markets.</p><p>In this interview, we explore Allan&apos;s journey from static customer personas to building 20+ custom GPT &quot;employees,&quot; his practical AI toolkit for SME growth, and the specific strategies that helped one luxury client achieve 600% ROI through AI-driven personalization.</p><h2 id="the-turning-point-from-static-icps-to-ai-powered-customer-insights"><strong>The turning point: From static ICPs to AI-powered customer insights</strong></h2><p>Allan&apos;s AI journey began with a common frustration many marketers face. &quot;I&apos;ve often faced this pain with many clients where they just had a single slide or one-pager dedicated to their ICP (Ideal Customer Persona),&quot; Allan explains. &quot;They&apos;ll just update it once every 3-6 months and forget about it when it comes to planning their messaging/offers for their marketing campaigns.&quot;</p><p>The breakthrough came when Allan realized AI could become the &quot;ideal customer&quot; representative for strategic discussions. &quot;The day I started thinking AI could help become the &apos;ideal customer&apos; representative for me to debate with and enquire, I tried it by learning what custom GPTs are; the insights really shook me and I&apos;ve never stopped since.&quot;</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/samuel-cook-ai-b2b-lead-generation-strategy/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">How Samuel Cook increased B2B leads by 900% with AI tools</div><div class="kg-bookmark-description">Comparitech&#x2019;s Samuel Cook reveals how he A/B tests AI vs human email subject lines and grew B2B leads 900% with data-driven content strategy.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-560.png" alt="How Allan Ling uses custom GPTs as virtual employees to scale SME growth"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Enricko Lukman</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/From-English-teacher-to-B2B-lead-magnet--Samuel-Cook-s-data-driven-AI-strategy-that-increased-leads-by-900-.webp" alt="How Allan Ling uses custom GPTs as virtual employees to scale SME growth" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="allans-ai-toolkit-beyond-platform-centric-solutions"><strong>Allan&apos;s AI toolkit: Beyond platform-centric solutions</strong></h2><p>While many marketers rely on platform-specific AI tools, Allan has built a more sophisticated ecosystem. &quot;Previously I&apos;ve tried some platform-centric AI such as Apollo&apos;s for cold email writing, but the personalisation didn&apos;t generate much results,&quot; he notes.</p><p>His current toolkit includes:</p><ul><li>OpenAI&apos;s GPT-4o, 4.5 and o3</li><li>Claude Sonnet 4.0 (previously 3.7)</li><li>Genspark AI</li><li>Firebase studio</li><li>Automation platforms like n8n and Exabloom for building custom AI agents/workflows</li></ul><p>The key differentiator is how Allan integrates these tools with automation platforms to create custom AI agents tailored to specific SME client needs.&#xA0;</p><p>Allan&apos;s philosophy centers on strategic AI integration rather than wholesale automation. &quot;AI is great for data processing and analysis, segmentation, initial outreach, and content drafting,&quot; he explains. However, he maintains clear boundaries: &quot;I believe right now and in the near future, it&apos;s still going to be a minimally human &gt; AI &gt; human &gt; AI cycle before content or other outputs are generally acceptable to be within the top 10% (aka quality).&quot;</p><p>He identifies specific areas where human expertise remains irreplaceable: &quot;Subtle Asian/Singaporean emotional cues, strategic decision-making, genuine long-term relationships, trusting intuition; all key irreplacement human elements.&quot;</p><p>This balanced approach has delivered impressive results. Allan shares a recent case study: &quot;One recent case involved a niche luxury business. We used AI to deeply personalize different ad messaging going out to various platforms, based on behavioral data from past customer interactions. Within 90 days, we observed a 90% decrease in cost per signup and a notable boost in monthly leads, translating into an approximate 600% ROI.&quot;</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/ai-marketing-tools/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Top 50 AI marketing tools: updated list for 2025 and beyond</div><div class="kg-bookmark-description">Explore 50 powerful AI tools for content, SEO, email, social media, video, and more. Perfect for marketers looking to boost ROI with automation and smart insights&#x2014;updated regularly.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-561.png" alt="How Allan Ling uses custom GPTs as virtual employees to scale SME growth"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/Top-50-AI-tools-for-marketing.webp" alt="How Allan Ling uses custom GPTs as virtual employees to scale SME growth" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="personality-driven-segmentation-and-overcoming-adoption-barriers"><strong>Personality-driven segmentation and overcoming adoption barriers</strong></h2><p>One of Allan&apos;s most innovative applications involves using personality frameworks for marketing segmentation. &quot;I frequently use a simplified Human Design or Enneagram-based segmentation approach,&quot; he reveals.</p><p>His methodology involves working with clients&apos; sales teams to identify top customers through micro-quiz style questions like &quot;Which of these statements best describes their current challenge at work?&quot; Combined with specific language linked to each personality archetype, this approach dramatically boosts follow-up relevance and response rates.</p><p>However, implementing such sophisticated approaches isn&apos;t without challenges. Allan identifies the biggest friction point in SME AI adoption: &quot;SMEs feeling overwhelmed by complexity, especially if the team doesn&apos;t have technical or structural people...often doubting if their team is capable enough to manage AI systems.&quot;</p><p>His solution focuses on gradual implementation: &quot;I suggest starting small with a single high-impact workflow/AI project, clearly demonstrating tangible ROI or huge time-saving results, and ensuring the solution feels easy to use by anyone.&quot;</p><h2 id="allans-philosophy-ai-as-capability-amplifier">Allan&apos;s philosophy: AI as capability amplifier</h2><p>Allan&apos;s overarching philosophy is refreshingly practical: &quot;Let AI do the heavy lifting so we humans can excel at being ourselves and with the human tasks of building+maintaining relationships, empathy, creativity, and nuanced judgment with our intuition.&quot;</p><p>He summarizes his approach with a simple formula: &quot;Experts + AI &gt; Amateurs + AI &gt; Experts without AI.&quot;</p><p>The focus on sustainable scaling through AI efficiency while maintaining human connections reflects industry best practices. As the<a href="https://www.marketingaiinstitute.com/"> <u>global AI in marketing market is projected to reach US$47.32 billion in 2025</u></a>, Allan&apos;s methodology offers a practical roadmap for SMEs looking to harness AI without losing their competitive human edge.</p><p>For marketers and business leaders seeking to implement AI-driven growth strategies, Allan&apos;s approach demonstrates that success lies not in choosing between human expertise and AI capabilities, but in thoughtfully integrating both to create sustainable competitive advantages. The key is starting small, measuring results, and gradually building confidence through iterative successes&#x2014;exactly what Allan helps his clients achieve through The Leads PathFinder&apos;s proven methodology.</p><div class="kg-card kg-callout-card kg-callout-card-grey"><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">This article is created by humans with AI assistance, powered by ContentGrow. Ready to explore full-service content solutions starting at $2,000/month? </strong></b></i><a href="https://calendly.com/enrickoman/call-with-contentgrow" rel="noreferrer"><u><i><b><strong class="italic underline" style="white-space: pre-wrap;">Book a discovery call</strong></b></i></u><i><b><strong class="italic" style="white-space: pre-wrap;"> today</strong></b></i></a><i><b><strong class="italic" style="white-space: pre-wrap;">.</strong></b></i></div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/enrickoman/call-with-contentgrow"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a discovery call (for brands &amp; publishers) - ContentGrow</div><div class="kg-bookmark-description">Thanks for booking a call with ContentGrow. We provide scalable and tailored content creation services for B2B brands and publishers worldwide.Let&#x2019;s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a-238.png" alt="How Allan Ling uses custom GPTs as virtual employees to scale SME growth"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/opengraph_4dc79812-195.png" alt="How Allan Ling uses custom GPTs as virtual employees to scale SME growth" onerror="this.style.display = &apos;none&apos;"></div></a></figure>]]></content:encoded></item><item><title><![CDATA[Pinterest is Gen Z’s new mall: here’s how brands can show up]]></title><description><![CDATA[Gen Z is turning Pinterest into a shopping destination. Marketers, take notes. ]]></description><link>https://www.contentgrip.com/gen-z-pinterest-shopping/</link><guid isPermaLink="false">6854bcfe2b43ac0001240aeb</guid><category><![CDATA[Martech]]></category><dc:creator><![CDATA[Patrecia Meliana]]></dc:creator><pubDate>Fri, 04 Jul 2025 02:00:07 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2025/06/Pinterest-is-Gen-Z-s-new-mall.webp" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2025/06/Pinterest-is-Gen-Z-s-new-mall.webp" alt="Pinterest is Gen Z&#x2019;s new mall: here&#x2019;s how brands can show up"><p>Pinterest may not dominate headlines like TikTok or Instagram, but it&#x2019;s quietly becoming a powerful eCommerce engine&#x2014;especially for Gen Z.</p><p>This audience now makes up <a href="https://www.emarketer.com/content/5-key-stats-on-how-gen-z-shops-on-pinterest-and-what-that-means-retailers"><u>42% of Pinterest&#x2019;s global monthly users</u></a>, making them the platform&#x2019;s fastest-growing demographic. What&#x2019;s more, Gen Z users on Pinterest are <a href="https://influencermarketinghub.com/pinterest-stats/"><u>1.3 times more likely to shop online</u></a> than their peers on other platforms.</p><p>This article explores why Gen Z is increasingly using Pinterest for shopping and how marketers can tap into this intent-rich audience. From content strategy to platform tools, here&#x2019;s what you need to know to build visibility and drive conversions on Pinterest.</p><h2 id="short-on-time"><strong>Short on time?</strong></h2><p>Here&#x2019;s a table of contents for quick access:</p><ul><li><a href="https://www.contentgrip.com/gen-z-pinterest-shopping/#why-pinterest-appeals-to-gen-z-shoppers" rel="noreferrer">Why Pinterest appeals to Gen Z shoppers</a></li><li><a href="https://www.contentgrip.com/gen-z-pinterest-shopping/#the-rise-of-pinterests-ecommerce-features" rel="noreferrer">The rise of Pinterest&#x2019;s eCommerce features</a></li><li><a href="https://www.contentgrip.com/gen-z-pinterest-shopping/#visual-storytelling-the-key-to-winning-gen-z" rel="noreferrer">Visual storytelling: the key to winning Gen Z</a></li><li><a href="https://www.contentgrip.com/gen-z-pinterest-shopping/#what-pin-types-work-best-for-gen-z" rel="noreferrer">What Pin types work best for Gen Z</a></li><li><a href="https://www.contentgrip.com/gen-z-pinterest-shopping/#case-studies-brands-doing-it-right" rel="noreferrer">Case studies: brands doing it right</a></li><li><a href="https://www.contentgrip.com/gen-z-pinterest-shopping/#tips-for-marketers-and-ecommerce-teams" rel="noreferrer">Tips for marketers and eCommerce teams</a></li></ul><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/brands-thriving-with-gen-z/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Gen Z consumer trends and key insights for 2024 success</div><div class="kg-bookmark-description">Discover how 5 brands are captivating Gen Z with fresh approaches, social responsibility, and authentic engagement.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-501.png" alt="Pinterest is Gen Z&#x2019;s new mall: here&#x2019;s how brands can show up"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/5-brands-thriving-with-Gen-Z-what-they-re-doing-right-33.webp" alt="Pinterest is Gen Z&#x2019;s new mall: here&#x2019;s how brands can show up" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="why-pinterest-appeals-to-gen-z-shoppers"><strong>Why Pinterest appeals to Gen Z shoppers</strong></h2><p>Pinterest thrives on intent. Unlike the mindless scroll of other platforms, users arrive with a mission&#x2014;planning outfits, dorm makeovers, or skincare routines. That planning mindset makes users <a href="https://www.jckonline.com/editorial-article/pinterest-growth-gen-z/"><u>50% more likely to engage</u></a> with shoppable content year-over-year.</p><p>They&#x2019;re not just lurking, either. <a href="https://www.wearebottle.com/blog/gen-z-on-pinterest"><u>Gen Z saves 2.5 times more Pins</u></a> and creates 66% more boards weekly than other generations. With <a href="https://www.theverge.com/news/685830/pinterest-ltk-affiliate-shopping-content-creators"><u>Pinterest&#x2019;s partnership with LTK</u></a>, influencer content gets cross-posted directly to the platform, amplifying affiliate shopping efforts.</p><p>The kicker? <a href="https://retail-insider.com/retail-insider/2024/12/pinterest-releases-annual-trends-report-for-2025/"><u>Gen Z drives 65% of Pinterest&#x2019;s trend predictions for 2025</u></a>.</p><p>They&#x2019;re not just following&#x2014;they&#x2019;re shaping what comes next. And unlike TikTok or Instagram, Pinterest offers a lower-pressure, inspiration-first space that&#x2019;s seen as more positive and brand-safe.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/gen-z-search-behavior-tiktok-chatgpt/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Gen Z search habits: TikTok, Reddit, ChatGPT over Google</div><div class="kg-bookmark-description">Resolve&#x2019;s latest study shows TikTok, Reddit, and ChatGPT are becoming Gen Z&#x2019;s go-to search tools</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-502.png" alt="Pinterest is Gen Z&#x2019;s new mall: here&#x2019;s how brands can show up"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/Gen-Z-search-habits-in-TikTok--Reddit--ChatGPT-over-Google.webp" alt="Pinterest is Gen Z&#x2019;s new mall: here&#x2019;s how brands can show up" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="the-rise-of-pinterests-ecommerce-features"><strong>The rise of Pinterest&apos;s eCommerce features</strong></h2><p>Pinterest is no longer just a digital scrapbook. Its <a href="https://newsroom-archive.pinterest.com/pinterest-takes-the-best-of-offline-shopping-and-brings-it-online"><u>shoppable Pins</u></a> allow brands to tag products directly within posts, creating a frictionless path to purchase.</p><figure class="kg-card kg-image-card"><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXcMj5ZQfZdh4QmWRkSTqpWkdKoom7SxXdrqlI6mFB_9nNNlJw2vUwGSoxwO1-Jb_puhcupMm-ZdrAN3MpD28c6kg6fhcM1PsmWIaTU5kwCjBalJYfIOSd6FGawCcQrWG3ZvMIhM-A?key=n2Xq0TRHWGQrah9CwUXm2Q" class="kg-image" alt="Pinterest is Gen Z&#x2019;s new mall: here&#x2019;s how brands can show up" loading="lazy" width="602" height="400"></figure><p>For retailers, Shopify integration and the Verified Merchant Program streamline product uploads and boost discoverability. Tools like Pinterest Lens and AR Try-On make visual shopping intuitive&#x2014;ideal for mobile-native Gen Z users who prefer seeing before buying.</p><h2 id="visual-storytelling-the-key-to-winning-gen-z"><strong>Visual storytelling: the key to winning Gen Z</strong></h2><p>What resonates with Gen Z? Aesthetic authenticity, bite-sized storytelling, and behind-the-scenes tutorials. Pinterest&#x2019;s Idea Pins are built for that&#x2014;multi-slide stories that deliver up to <a href="https://sqmagazine.co.uk/pinterest-statistics/"><u>9 times more engagement than static Pins</u></a>.</p><p>Use visual narratives like &#x201C;3 ways to style this blazer&#x201D; or &#x201C;dorm must-haves under US$20&#x201D; to tell product stories without feeling like a sales pitch. This aligns with Gen Z&#x2019;s craving for value-driven content that&#x2019;s both useful and inspiring.</p><h2 id="what-pin-types-work-best-for-gen-z"><strong>What Pin types work best for Gen Z</strong></h2><p><strong>Static Pins</strong>: Still valuable for long-term discoverability&#x2014;just optimize them with relevant keywords for search traffic.</p><figure class="kg-card kg-image-card"><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXf_mGyh06EA4rcu1OtPtHb4Yvb1uHgCaSAKNLSFM-qO108DTuNimRx36gC5UN0KP6Mfz13ltYE6Fs9NbLSS7C0Jt4FlOegwusDy8bEuZ3zY4Vrzf0zkcbedxPWEvHU7BCHoNTya?key=n2Xq0TRHWGQrah9CwUXm2Q" class="kg-image" alt="Pinterest is Gen Z&#x2019;s new mall: here&#x2019;s how brands can show up" loading="lazy" width="523" height="347"></figure><p><strong>Carousel Pins</strong>: Ideal for step-by-step guides or product bundles like skincare routines or seasonal outfit drops.</p><figure class="kg-card kg-image-card"><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXcrnILYt3dOAPSWy8d927WVBrOhiUZXTe9Lr26pw69EiwzawC_9sDuSnT5ZZwtR_coOfSFg98sVw4S76_RfIwK_7VgtpovkMYBJZhNYAWxuk6z4JZPJ9wzkxL_A80Q3bziVcgcxXA?key=n2Xq0TRHWGQrah9CwUXm2Q" class="kg-image" alt="Pinterest is Gen Z&#x2019;s new mall: here&#x2019;s how brands can show up" loading="lazy" width="511" height="428"></figure><p><a href="https://newsroom-archive.pinterest.com/pinterest-introduces-idea-pins-globally-and-launches-new-creator-discovery-features"><strong><u>Idea Pins</u></strong></a>: Great for showing use cases, transformations, and tutorials.</p><figure class="kg-card kg-image-card"><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXdm-vCJsZ1eGJYJXDPN3ZZP--aXo87Egls_fSaoqKPTP-ShlLEA7vfh00FtFuVVzl0TtWrWozsu7Iwac-fqyEM8QcwcApLbmWiQCVA-KUc5LHxjl37NVbo34t8CR3_A4SpD9on4Ug?key=n2Xq0TRHWGQrah9CwUXm2Q" class="kg-image" alt="Pinterest is Gen Z&#x2019;s new mall: here&#x2019;s how brands can show up" loading="lazy" width="495" height="329"></figure><h2 id="case-studies-brands-doing-it-right"><strong>Case studies: brands doing it right</strong></h2><ul><li><strong>Glossier</strong>: Leverages Idea Pins to showcase skincare regimens and user routines, creating a sense of relatability and lifestyle alignment.</li></ul><figure class="kg-card kg-embed-card"><iframe src="https://assets.pinterest.com/ext/embed.html?grid=Glossier1&amp;src=oembed" height="900" width="450" frameborder="0" scrolling="no"></iframe></figure><ul><li><strong>IKEA</strong>: Nails moodboard-style Pins for room setups and seasonal decor, driving engagement with visual inspiration.</li></ul><figure class="kg-card kg-embed-card"><iframe src="https://assets.pinterest.com/ext/embed.html?grid=IKEAUSA&amp;src=oembed" height="900" width="450" frameborder="0" scrolling="no"></iframe></figure><ul><li><strong>Fenty Beauty</strong>: Taps into AR Try-On and bold visuals to make makeup exploration immersive and playful.</li></ul><figure class="kg-card kg-embed-card"><iframe src="https://assets.pinterest.com/ext/embed.html?grid=fentybeauty&amp;src=oembed" height="900" width="450" frameborder="0" scrolling="no"></iframe></figure><p>Each brand wins by pairing high-quality visuals with storytelling formats and actionable CTAs like &#x201C;shop the look&#x201D; or &#x201C;try it on.&#x201D;</p><h2 id="tips-for-marketers-and-ecommerce-teams"><strong>Tips for marketers and eCommerce teams</strong></h2><ul><li>Use <strong>high-quality, vertical visuals</strong>&#x2014;Pinterest prioritizes mobile-optimized content.</li><li>Add <strong>SEO-friendly keywords</strong> to your titles and descriptions for discoverability.</li><li>Prioritize <strong>video formats and Idea Pins</strong> to boost engagement.</li><li>Always link back to <strong>shoppable, mobile-responsive landing pages.</strong></li></ul><p>Pinterest is no longer just a planning tool&#x2014;it&#x2019;s a purchase engine powered by Gen Z. Brands that embrace visual storytelling, authenticity, and intent-driven content will find themselves not just on the moodboard, but in the shopping cart.</p><p><strong>If Gen Z is shopping on Pinterest, is your brand even in the cart?</strong></p><div class="kg-card kg-callout-card kg-callout-card-grey"><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">This article is created by humans with AI assistance, powered by ContentGrow. Ready to explore full-service content solutions starting at $2,000/month? </strong></b></i><a href="https://calendly.com/enrickoman/call-with-contentgrow" rel="noreferrer"><u><i><b><strong class="italic underline" style="white-space: pre-wrap;">Book a discovery call</strong></b></i></u><i><b><strong class="italic" style="white-space: pre-wrap;"> today</strong></b></i></a><i><b><strong class="italic" style="white-space: pre-wrap;">.</strong></b></i></div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/enrickoman/call-with-contentgrow?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a discovery call (for brands &amp; publishers) - ContentGrow</div><div class="kg-bookmark-description">Thanks for booking a call with ContentGrow. We provide scalable and tailored content creation services for B2B brands and publishers worldwide.Let&#x2019;s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a-213.png" alt="Pinterest is Gen Z&#x2019;s new mall: here&#x2019;s how brands can show up"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/opengraph_4dc79812-170.png" alt="Pinterest is Gen Z&#x2019;s new mall: here&#x2019;s how brands can show up" onerror="this.style.display = &apos;none&apos;"></div></a></figure>]]></content:encoded></item><item><title><![CDATA[CVS and Reddit partner up on retail media targeting]]></title><description><![CDATA[CVS and Reddit launch a data partnership that gives marketers new offsite targeting and sales tracking capabilities]]></description><link>https://www.contentgrip.com/cvs-reddit-partnership/</link><guid isPermaLink="false">6864ef24ee4d5b000181e58b</guid><category><![CDATA[Martech]]></category><dc:creator><![CDATA[Patrecia Meliana]]></dc:creator><pubDate>Thu, 03 Jul 2025 11:00:17 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2025/07/CVS-and-Reddit-partner-up-on-retail-media-targeting.webp" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2025/07/CVS-and-Reddit-partner-up-on-retail-media-targeting.webp" alt="CVS and Reddit partner up on retail media targeting"><p>Retail media has a new frontier: Reddit. CVS Media Exchange is teaming up with the social platform in a first-of-its-kind clean room partnership that lets brands target CVS shoppers based on both subreddit activity and purchase behavior.</p><p>The deal, announced at the Cannes Lions International Festival of Creativity, gives advertisers beta access starting in Q4. It links CVS&#x2019;s 90 million loyalty members with Reddit&#x2019;s 108 million daily users&#x2014;offering the ability to track whether ad viewers actually buy products in CVS stores or online.</p><p>For marketers, this is more than a flashy integration. It signals a new push to validate retail media&#x2019;s core promise: measurable, purchase-driven outcomes&#x2014;even when ads appear offsite.</p><p>This article unpacks the CVS&#x2013;Reddit partnership, the strategic context behind it, and what marketers should know as the lines between media, data, and commerce continue to blur.</p><h2 id="short-on-time">Short on time?</h2><p>Here is a table of content for quick access:</p><ul><li><a href="https://www.contentgrip.com/cvs-reddit-partnership/#whats-happening-between-cvs-and-reddit" rel="noreferrer">What&#x2019;s happening between CVS and Reddit?</a></li><li><a href="https://www.contentgrip.com/cvs-reddit-partnership/#why-it-matters" rel="noreferrer">Why it matters</a></li><li><a href="https://www.contentgrip.com/cvs-reddit-partnership/#what-marketers-should-know" rel="noreferrer">What marketers should know</a></li></ul><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/future-ai-marketing/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">The future of marketing: AI transformations by 2025</div><div class="kg-bookmark-description">Discover AI marketing&#x2019;s future in 2025 with predictions on automation, personalization, decision-making, emerging tech, and ethical challenges.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-557.png" alt="CVS and Reddit partner up on retail media targeting"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/future-of-ai-in-marketing-26.webp" alt="CVS and Reddit partner up on retail media targeting" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="whats-happening-between-cvs-and-reddit">What&apos;s happening between CVS and Reddit?</h2><p>CVS&#x2019;s retail media arm, <a href="https://www.retailbrew.com/stories/2025/06/13/cvs-launches-new-retail-media-ad-partnership-with-reddit" rel="noreferrer">CVS Media Exchange, is launching a clean room collaboration with Reddit</a>.</p><p>The idea: brands can use CVS&#x2019;s first-party data to identify loyalty shoppers who also engage on Reddit, target them based on their subreddit behavior, and then track if they purchase products after seeing the ads.</p><p>This targeting data will be privacy-safe, thanks to the clean room architecture, which allows each platform to match and analyze user overlaps without directly sharing identifiable data.</p><p>While Reddit and CVS haven&#x2019;t disclosed how many loyalty users overlap with Reddit&#x2019;s audience, the play here is about combining context-rich intent data (from subreddit activity) with conversion-linked purchase signals (from CVS transactions).</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/reddit-advertisers-and-agencies-feature/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Reddit lets agencies share ad profiles</div><div class="kg-bookmark-description">New Reddit feature lets advertisers and agencies share profiles and assets to simplify collaboration.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-556.png" alt="CVS and Reddit partner up on retail media targeting"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Atikah Amalia</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/redding-featured-image-3.webp" alt="CVS and Reddit partner up on retail media targeting" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="why-it-matters">Why it matters</h2><p>Retail media is booming&#x2014;but also facing growing scrutiny. Offsite targeting, in particular, has drawn pushback from brands frustrated with rising CPMs and opaque performance metrics.</p><p>This deal is CVS&#x2019;s answer to that skepticism.</p><p>Instead of just offering ad inventory on its own site or app, CVS is now extending its shopper intelligence into Reddit&#x2014;a platform known for high-intent engagement, especially in wellness, beauty, and lifestyle communities.</p><p>&#x201C;If you think about the health and wellness conversations that are happening within the Reddit platform, it&#x2019;s primed for insertion of brands&#x2014;through the data assets that we have&#x2014;into that conversation,&#x201D; said Parbinder Dhariwal, Vice President and General Manager at CVS Media Exchange.</p><p>Reddit&#x2019;s Chief Revenue Officer Mike Romoff echoed this, saying the partnership connects Reddit&#x2019;s &#x201C;unique intent and authenticity&#x201D; with CVS&#x2019;s purchase ecosystem to &#x201C;create a seamless path-to-purchase experience.&#x201D;</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/gen-z-search-behavior-tiktok-chatgpt/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Gen Z search habits: TikTok, Reddit, ChatGPT over Google</div><div class="kg-bookmark-description">Resolve&#x2019;s latest study shows TikTok, Reddit, and ChatGPT are becoming Gen Z&#x2019;s go-to search tools</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-555.png" alt="CVS and Reddit partner up on retail media targeting"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/Gen-Z-search-habits-in-TikTok--Reddit--ChatGPT-over-Google-2.webp" alt="CVS and Reddit partner up on retail media targeting" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="what-marketers-should-know">What marketers should know</h2><p>This clean room collaboration is more than just another retail media tool&#x2014;it&#x2019;s a potential shift in how brands approach offsite ad strategy and attribution. Here are four takeaways for marketers:</p><p><strong>1. Cross-platform shopper insights just got stronger</strong></p><p>CVS&#x2019;s loyalty data offers a goldmine of verified purchase behavior. Combined with Reddit&#x2019;s topic-driven interest signals, marketers can build nuanced audience segments&#x2014;think skincare buyers active in r/skincareaddiction or supplement shoppers engaging in r/fitness.</p><p><strong>2. Attribution clarity beyond owned platforms</strong></p><p>The clean room setup enables closed-loop measurement, even for offsite impressions. This could help justify higher CPMs if brands can prove ads seen on Reddit led to CVS purchases&#x2014;a long-standing ask in offsite retail media.</p><p><strong>3. First-party data is now media-agnostic</strong></p><p>Retailers like CVS are beginning to treat their shopper data as a media asset, independent of their owned platforms. That opens up a future where loyalty signals can travel with audiences across the web&#x2014;so long as privacy and permissions are respected.</p><p><strong>4. Expect more of these partnerships</strong></p><p>This CVS&#x2013;Reddit deal is part of a broader wave of cross-platform clean room collaborations. For marketers, this means more opportunities&#x2014;but also more complexity. You&#x2019;ll need strong data governance, creative adaptation for niche platforms, and clear measurement frameworks to make these partnerships work.</p><p>The CVS&#x2013;Reddit partnership marks a strategic evolution in retail media&#x2014;moving from owned-and-operated ecosystems into contextual, community-based environments like Reddit.</p><p>For marketers, the opportunity is clear: <strong>pair rich shopper data with authentic digital spaces</strong> to drive not just impressions, but measurable outcomes.</p><p>As Q4 approaches and the beta opens, brands should start evaluating their Reddit presence, mapping high-intent communities, and preparing to plug CVS data into their audience strategy.</p><div class="kg-card kg-callout-card kg-callout-card-grey"><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">This article is created by humans with AI assistance, powered by ContentGrow. 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We provide scalable and tailored content creation services for B2B brands and publishers worldwide.Let&#x2019;s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a-236.png" alt="CVS and Reddit partner up on retail media targeting"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/opengraph_4dc79812-193.png" alt="CVS and Reddit partner up on retail media targeting" onerror="this.style.display = &apos;none&apos;"></div></a></figure>]]></content:encoded></item><item><title><![CDATA[Matcha madness: how brands are capitalizing on the green gold rush]]></title><description><![CDATA[Matcha is no longer just a wellness trend—it’s a branding powerhouse. Here’s how marketers can tap into its green momentum.]]></description><link>https://www.contentgrip.com/matcha-marketing-trend/</link><guid isPermaLink="false">6854b7812b43ac0001240a9d</guid><category><![CDATA[Content Marketing]]></category><dc:creator><![CDATA[Patrecia Meliana]]></dc:creator><pubDate>Thu, 03 Jul 2025 02:00:14 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2025/06/Why-matcha-is-marketing-gold-and-how-brands-are-using-it.webp" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2025/06/Why-matcha-is-marketing-gold-and-how-brands-are-using-it.webp" alt="Matcha madness: how brands are capitalizing on the green gold rush"><p>What do noodles, coffee, and fried chicken have in common? The answer: matcha.</p><p>This vivid green tea powder, once reserved for Japanese tea ceremonies, has exploded into a full-blown global craze. Beyond its health benefits and calming buzz, matcha has become a cultural signifier&#x2014;representing clean living, elevated taste, and a touch of status.</p><p>From convenience store snacks to influencer-crafted lattes, the matcha wave is still swelling, and savvy brands are riding it.</p><p>This article explores why matcha is everywhere right now, how it became a viral food phenomenon, and what strategic moves marketers can make to capitalize on its momentum.</p><h2 id="short-on-time"><strong>Short on time?</strong></h2><p>Here&#x2019;s a table of contents for quick access:</p><ul><li><a href="https://www.contentgrip.com/matcha-marketing-trend/#the-rise-of-the-matcha-obsession" rel="noreferrer">The rise of the matcha obsession</a></li><li><a href="https://www.contentgrip.com/matcha-marketing-trend/#matcha-in-literally-everything" rel="noreferrer">Matcha in literally everything</a></li><li><a href="https://www.contentgrip.com/matcha-marketing-trend/#the-marketing-power-of-matcha" rel="noreferrer">The marketing power of matcha</a></li><li><a href="https://www.contentgrip.com/matcha-marketing-trend/#how-brands-can-ride-the-matcha-wave" rel="noreferrer">How brands can ride the matcha wave</a></li></ul><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/brands-thriving-with-gen-z/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Gen Z consumer trends and key insights for 2024 success</div><div class="kg-bookmark-description">Discover how 5 brands are captivating Gen Z with fresh approaches, social responsibility, and authentic engagement.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-498.png" alt="Matcha madness: how brands are capitalizing on the green gold rush"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/5-brands-thriving-with-Gen-Z-what-they-re-doing-right-31.webp" alt="Matcha madness: how brands are capitalizing on the green gold rush" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="the-rise-of-the-matcha-obsession"><strong>The rise of the matcha obsession</strong></h2><p>Packed with wellness-first and a bonus of aesthetics second, matcha&#x2019;s staying power starts with its health halo.</p><p><a href="https://www.verywellhealth.com/matcha-benefits-11708757"><u>Packed with antioxidants</u></a>&#x2014;especially catechins like EGCG&#x2014;it&#x2019;s linked to stress reduction, calm focus, and a mild energy boost without the crash. <a href="https://seniorfitness.org/health-benefits-of-matcha/"><u>L-theanine</u></a>, a naturally occurring amino acid in matcha, adds to its appeal by enhancing cognitive function and reducing anxiety.</p><p>Clean-eating communities and wellness influencers have embraced it, elevating matcha from niche health trend to everyday ritual.</p><p>Plus it&apos;s a social media magnet!</p><figure class="kg-card kg-embed-card"><blockquote class="tiktok-embed" cite="https://www.tiktok.com/@yuuuuto38/video/7461184080688844050" data-video-id="7461184080688844050" data-embed-from="oembed" style="max-width:605px; min-width:325px;"> <section> <a target="_blank" title="@yuuuuto38" href="https://www.tiktok.com/@yuuuuto38?refer=embed">@yuuuuto38</a> <p>&#x65E5;&#x672C;&#x306E;&#x304A;&#x3059;&#x3059;&#x3081;&#x62B9;&#x8336;&#x30B9;&#x30A4;&#x30FC;&#x30C4;&#x307E;&#x3068;&#x3081;8&#x9078;/Food Travel in Japan&#x1F375; &#x2460;&#x4E09;&#x8ED2;&#x8336;&#x5C4B;&#x300C;PARKSTORE&#x300D;&#x62B9;&#x8336;&#x30AF;&#x30EA;&#x30FC;&#x30E0;&#x30C9;&#x30FC;&#x30CA;&#x30C4; &#x3164;&#x3164;&#x3164;&#x3164;&#x3164;&#x3164;&#x3164;&#x3164;&#x3164;&#x3164;&#x3164;&#x3164;&#x3164; &#x2461;&#x62BC;&#x4E0A;&#x300C;&#x3042;&#x3093;&#x307F;&#x3064;&#x306E;&#x6DF1;&#x7DD1;&#x5802;&#x300D;&#x62B9;&#x8336;&#x305C;&#x3093;&#x3056;&#x3044;&#x3000; &#x3164;&#x3164;&#x3164;&#x3164;&#x3164;&#x3164;&#x3164;&#x3164;&#x3164;&#x3164;&#x3164;&#x3164;&#x3164; &#x2462;&#x611B;&#x77E5;&#x300C;T-bearcafe&#x300D;&#x62B9;&#x8336;&#x3044;&#x3061;&#x3054;&#x5927;&#x798F;&#x30BD;&#x30D5;&#x30C8; &#x3164;&#x3164;&#x3164;&#x3164;&#x3164;&#x3164;&#x3164;&#x3164;&#x3164;&#x3164;&#x3164;&#x3164;&#x3164; &#x2463;&#x6E0B;&#x8C37;&#x300C;&#x306A;&#x306A;&#x3084;&#x9752;&#x5C71;&#x5E97;&#x300D;&#x62B9;&#x8336;&#x30C1;&#x30E7;&#x30B3;&#x98DF;&#x3079;&#x6BD4;&#x3079;&#x30BB;&#x30C3;&#x30C8; &#x3164;&#x3164;&#x3164;&#x3164;&#x3164;&#x3164;&#x3164;&#x3164;&#x3164;&#x3164;&#x3164;&#x3164;&#x3164; &#x2464; &#x7530;&#x539F;&#x753A;&#x300C;marblecafe&#x300D;&#x30D9;&#x30A4;&#x30AF;&#x30C9;&#x30C1;&#x30FC;&#x30BA;&#x30B1;&#x30FC;&#x30AD;+&#x62B9;&#x8336;&#x30A2;&#x30D5;&#x30A9;&#x30AC;&#x30FC;&#x30C9; &#x3164;&#x3164;&#x3164;&#x3164;&#x3164;&#x3164;&#x3164;&#x3164;&#x3164;&#x3164;&#x3164;&#x3164;&#x3164; &#x2465; &#x5409;&#x7965;&#x5BFA;&#x300C;capoon&#x62B9;&#x8336;&#x88FD;&#x9020;&#x6240;&#x300D;&#x62B9;&#x8336;&#x30ED;&#x30FC;&#x30EB;&#x30B1;&#x30FC;&#x30AD; &#x3164;&#x3164;&#x3164;&#x3164;&#x3164;&#x3164;&#x3164;&#x3164;&#x3164;&#x3164;&#x3164;&#x3164;&#x3164; &#x2466;&#x4E09;&#x8D8A;&#x524D;&#x300C;IPPUKU&amp;MATCHA&#x300D;&#x62B9;&#x8336;&#x30D0;&#x30B9;&#x30AF;&#x30C1;&#x30FC;&#x30BA;&#x30B1;&#x30FC;&#x30AD;&amp;&#x62B9;&#x8336;&#x30D7;&#x30EA;&#x30F3; &#x3164;&#x3164;&#x3164;&#x3164;&#x3164;&#x3164;&#x3164;&#x3164;&#x3164;&#x3164;&#x3164;&#x3164;&#x3164; &#x2467;&#x9280;&#x5EA7;&#x300C;Mercerbis&#x300D;&#x62B9;&#x8336;&#x30B7;&#x30D5;&#x30A9;&#x30F3;&#x30B1;&#x30FC;&#x30AD; &#x3164;&#x3164;&#x3164;&#x3164;&#x3164;&#x3164;&#x3164;&#x3164;&#x3164;&#x3164;&#x3164;&#x3164;&#x3164; &#x3069;&#x308C;&#x304C;&#x4E00;&#x756A;&#x98DF;&#x3079;&#x3066;&#x307F;&#x305F;&#x3044;&#xFF1F; &#x3164;&#x3164;&#x3164;&#x3164;&#x3164;&#x3164;&#x3164;&#x3164;&#x3164;&#x3164;&#x3164;&#x3164;&#x3164; <a title="&#x6771;&#x4EAC;&#x30B0;&#x30EB;&#x30E1;" target="_blank" href="https://www.tiktok.com/tag/%E6%9D%B1%E4%BA%AC%E3%82%B0%E3%83%AB%E3%83%A1?refer=embed">#&#x6771;&#x4EAC;&#x30B0;&#x30EB;&#x30E1;</a> <a title="&#x6771;&#x4EAC;&#x30AB;&#x30D5;&#x30A7;" target="_blank" href="https://www.tiktok.com/tag/%E6%9D%B1%E4%BA%AC%E3%82%AB%E3%83%95%E3%82%A7?refer=embed">#&#x6771;&#x4EAC;&#x30AB;&#x30D5;&#x30A7;</a> <a title="&#x62B9;&#x8336;" target="_blank" href="https://www.tiktok.com/tag/%E6%8A%B9%E8%8C%B6?refer=embed">#&#x62B9;&#x8336;</a> <a title="matcha" target="_blank" href="https://www.tiktok.com/tag/matcha?refer=embed">#matcha</a> <a title="japanesefood" target="_blank" href="https://www.tiktok.com/tag/japanesefood?refer=embed">#japanesefood</a> </p> <a target="_blank" title="&#x266C; &#x30AA;&#x30EA;&#x30B8;&#x30CA;&#x30EB;&#x697D;&#x66F2; - &#x30AD;&#x30CE;&#x30D4;&#x30AA;AI &#x30BB;&#x30AB;&#x30F3;&#x30C9;&#x1F344;&#x3010;&#x516C;&#x5F0F;&#x3011; - &#x30AD;&#x30CE;&#x30D4;&#x30AA;AI &#x30BB;&#x30AB;&#x30F3;&#x30C9;&#x1F344;&#x3010;&#x516C;&#x5F0F;&#x3011;" href="https://www.tiktok.com/music/&#x30AA;&#x30EA;&#x30B8;&#x30CA;&#x30EB;&#x697D;&#x66F2;-&#x30AD;&#x30CE;&#x30D4;&#x30AA;AI-&#x30BB;&#x30AB;&#x30F3;&#x30C9;&#x1F344;&#x516C;&#x5F0F;-7431086247709248273?refer=embed">&#x266C; &#x30AA;&#x30EA;&#x30B8;&#x30CA;&#x30EB;&#x697D;&#x66F2; - &#x30AD;&#x30CE;&#x30D4;&#x30AA;AI &#x30BB;&#x30AB;&#x30F3;&#x30C9;&#x1F344;&#x3010;&#x516C;&#x5F0F;&#x3011; - &#x30AD;&#x30CE;&#x30D4;&#x30AA;AI &#x30BB;&#x30AB;&#x30F3;&#x30C9;&#x1F344;&#x3010;&#x516C;&#x5F0F;&#x3011;</a> </section> </blockquote> <script async src="https://www.tiktok.com/embed.js"></script></figure><p>With over <a href="https://www.the-express.com/lifestyle/food-drink/167254/tiktok-slam-overconsumption-matcha-global-shortage"><u>42 million TikTok posts tied to #matcha</u></a>, the drink has become a digital darling. Its vibrant hue and creamy textures look great on camera, helping it thrive in video-centric platforms. Weekly hashtags like #MatchaMonday have turned this beverage into a lifestyle. In short: matcha doesn&#x2019;t just taste good&#x2014;it performs well on social.</p><figure class="kg-card kg-embed-card"><blockquote class="tiktok-embed" cite="https://www.tiktok.com/@peachpatra/video/7503003708607712530" data-video-id="7503003708607712530" data-embed-from="oembed" style="max-width:605px; min-width:325px;"> <section> <a target="_blank" title="@peachpatra" href="https://www.tiktok.com/@peachpatra?refer=embed">@peachpatra</a> <p>cold whisking my matcha&#x1F64C;&#x1F3FB; <a title="matchalatte" target="_blank" href="https://www.tiktok.com/tag/matchalatte?refer=embed">#matchalatte</a> <a title="marukyukoyamaen" target="_blank" href="https://www.tiktok.com/tag/marukyukoyamaen?refer=embed">#marukyukoyamaen</a> </p> <a target="_blank" title="&#x266C; Chopin Nocturne No. 2 Piano Mono - moshimo sound design" href="https://www.tiktok.com/music/Chopin-Nocturne-No-2-Piano-Mono-6817665487665629186?refer=embed">&#x266C; Chopin Nocturne No. 2 Piano Mono - moshimo sound design</a> </section> </blockquote> <script async src="https://www.tiktok.com/embed.js"></script></figure><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/tiktok-trends-gen-z-marketing-guide/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">TikTok trends 2025: what Gen Z wants and how brands can win</div><div class="kg-bookmark-description">Gen Z is rewriting the rules of brand discovery on TikTok. Here&#x2019;s how to stay relevant.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-497.png" alt="Matcha madness: how brands are capitalizing on the green gold rush"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/The-ultimate-list-of-TikTok-trends-for-Gen-Z-marketing-1.webp" alt="Matcha madness: how brands are capitalizing on the green gold rush" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="matcha-in-literally-everything"><strong>Matcha in literally everything</strong></h2><p>Matcha isn&#x2019;t just riding the wellness wave&#x2014;it&#x2019;s rewriting menus across the globe. From savory dishes to sweet indulgences, this vibrant green powder is showing up in places no one expected.</p><p>What started as a niche ingredient in tea ceremonies has become a creative canvas for chefs, food brands, and cafes eager to serve up something bold, healthy-ish, and irresistibly Instagrammable.</p><h3 id="matcha-noodles-and-ramen"><strong>Matcha noodles and ramen</strong></h3><p>From Japanese fusion restaurants to homegrown instant ramen brands, matcha is showing up in savory formats too. The novelty factor combined with a mild tea flavor offers diners a playful twist on traditional Asian staples.</p><figure class="kg-card kg-embed-card"><blockquote class="tiktok-embed" cite="https://www.tiktok.com/@tienisdrinkingmatcha/video/7419220415169514772" data-video-id="7419220415169514772" data-embed-from="oembed" style="max-width:605px; min-width:325px;"> <section> <a target="_blank" title="@tienisdrinkingmatcha" href="https://www.tiktok.com/@tienisdrinkingmatcha?refer=embed">@tienisdrinkingmatcha</a> <p>So obsessed with matcha I had to try this matcha ramen &#x1F375; Suprisingly it exceeded my expectations! The flavor is rich and savory, with a distinct grassy note from the matcha that pairs surprisingly well with the duck and noodles. It is a bit creamier than I typically prefer, but it&#x2019;s still enjoyable. I can see how this could be an acquired taste for some, but if you love matcha and are open to bold flavors, it&#x2019;s definitely worth a try. Available at Mensho Tokyo &#x1F35C; <a title="sydney" target="_blank" href="https://www.tiktok.com/tag/sydney?refer=embed">#sydney</a> <a title="sydneyeats" target="_blank" href="https://www.tiktok.com/tag/sydneyeats?refer=embed">#sydneyeats</a> <a title="sydneyfoodie" target="_blank" href="https://www.tiktok.com/tag/sydneyfoodie?refer=embed">#sydneyfoodie</a> <a title="placesinsydney" target="_blank" href="https://www.tiktok.com/tag/placesinsydney?refer=embed">#placesinsydney</a> <a title="sydneylocal" target="_blank" href="https://www.tiktok.com/tag/sydneylocal?refer=embed">#sydneylocal</a> <a title="exploresydney" target="_blank" href="https://www.tiktok.com/tag/exploresydney?refer=embed">#exploresydney</a> <a title="matcha" target="_blank" href="https://www.tiktok.com/tag/matcha?refer=embed">#matcha</a> <a title="matchalover" target="_blank" href="https://www.tiktok.com/tag/matchalover?refer=embed">#matchalover</a> <a title="menshoramen" target="_blank" href="https://www.tiktok.com/tag/menshoramen?refer=embed">#menshoramen</a> <a title="matcharamen" target="_blank" href="https://www.tiktok.com/tag/matcharamen?refer=embed">#matcharamen</a> <a title="sydneyramen" target="_blank" href="https://www.tiktok.com/tag/sydneyramen?refer=embed">#sydneyramen</a> <a title="fyp&#x30B7;&#x309A;" target="_blank" href="https://www.tiktok.com/tag/fyp%E3%82%B7%E3%82%9A?refer=embed">#fyp&#x30B7;&#x309A;</a> <a title="fyppppppppppppppppppppppp" target="_blank" href="https://www.tiktok.com/tag/fyppppppppppppppppppppppp?refer=embed">#fyppppppppppppppppppppppp</a> </p> <a target="_blank" title="&#x266C; for the matcha gals - Patricia Angela" href="https://www.tiktok.com/music/for-the-matcha-gals-7338527309168921390?refer=embed">&#x266C; for the matcha gals - Patricia Angela</a> </section> </blockquote> <script async src="https://www.tiktok.com/embed.js"></script></figure><h3 id="matcha-coffee-and-lattes"><strong>Matcha coffee and lattes</strong></h3><p>Major players like Starbucks have leaned into customizable matcha drinks, often combining espresso and green tea into a two-caffeine hit. Independents are taking it further with DIY matcha-espresso kits, letting fans create their own drinks at home&#x2014;and post the results online.</p><figure class="kg-card kg-embed-card"><blockquote class="tiktok-embed" cite="https://www.tiktok.com/@peachiemariam/video/7457994309745331499" data-video-id="7457994309745331499" data-embed-from="oembed" style="max-width:605px; min-width:325px;"> <section> <a target="_blank" title="@peachiemariam" href="https://www.tiktok.com/@peachiemariam?refer=embed">@peachiemariam</a> <p>Making and Trying the new matcha recipe at Starbucks! I think this is the closest a fast food coffeeshop will get to traditional matcha lol  <a title="starbucks" target="_blank" href="https://www.tiktok.com/tag/starbucks?refer=embed">#starbucks</a> <a title="matcha" target="_blank" href="https://www.tiktok.com/tag/matcha?refer=embed">#matcha</a> <a title="tarbucks" target="_blank" href="https://www.tiktok.com/tag/tarbucks?refer=embed">#tarbucks</a> <a title="fyp" target="_blank" href="https://www.tiktok.com/tag/fyp?refer=embed">#fyp</a> <a title="starbucksdrinks" target="_blank" href="https://www.tiktok.com/tag/starbucksdrinks?refer=embed">#starbucksdrinks</a> <a title="target" target="_blank" href="https://www.tiktok.com/tag/target?refer=embed">#target</a> <a title="barista" target="_blank" href="https://www.tiktok.com/tag/barista?refer=embed">#barista</a> <a title="foryou" target="_blank" href="https://www.tiktok.com/tag/foryou?refer=embed">#foryou</a> <a title="targetstarbucks" target="_blank" href="https://www.tiktok.com/tag/targetstarbucks?refer=embed">#targetstarbucks</a> <a title="starbucksbarista" target="_blank" href="https://www.tiktok.com/tag/starbucksbarista?refer=embed">#starbucksbarista</a> <a title="contentcreator" target="_blank" href="https://www.tiktok.com/tag/contentcreator?refer=embed">#contentcreator</a> <a title="coffeeshop" target="_blank" href="https://www.tiktok.com/tag/coffeeshop?refer=embed">#coffeeshop</a> <a title="matchalatte" target="_blank" href="https://www.tiktok.com/tag/matchalatte?refer=embed">#matchalatte</a> <a title="matchatok" target="_blank" href="https://www.tiktok.com/tag/matchatok?refer=embed">#matchatok</a>  *my opinions not Targets*</p> <a target="_blank" title="&#x266C; original sound - Mariam &#x1F98B;" href="https://www.tiktok.com/music/original-sound-7457994219739728683?refer=embed">&#x266C; original sound - Mariam &#x1F98B;</a> </section> </blockquote> <script async src="https://www.tiktok.com/embed.js"></script></figure><h3 id="matcha-fried-chicken"><strong>Matcha fried chicken</strong></h3><p>Yes, really. In Korea and Japan, matcha is finding its way into fried chicken coatings&#x2014;melding umami with bitter-sweetness. Social media reactions range from curious to obsessed with creators experimenting and sharing their matcha flavored fried chicken recipes.</p>
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  20. <h3 id="matcha-desserts-and-snacks"><strong>Matcha desserts and snacks</strong></h3><p>Matcha KitKats, pancakes, croissants&#x2014;you name it. Once a novelty, matcha sweets are now mainstream, found in everything from upscale bakeries to 7-Eleven shelves. The flavor taps both indulgence and health trends, making it versatile across demographics.</p><figure class="kg-card kg-embed-card"><blockquote class="tiktok-embed" cite="https://www.tiktok.com/@juniamatou/video/7445977500297071880" data-video-id="7445977500297071880" data-embed-from="oembed" style="max-width:605px; min-width:325px;"> <section> <a target="_blank" title="@juniamatou" href="https://www.tiktok.com/@juniamatou?refer=embed">@juniamatou</a> <p>&#x79C1;&#x306F;&#x62B9;&#x8336;&#x3092;&#x611B;&#x3057;&#x3066;&#x3044;&#x307E;&#x3059;&#x1F375;<a title="&#x62B9;&#x8336;" target="_blank" href="https://www.tiktok.com/tag/%E6%8A%B9%E8%8C%B6?refer=embed">#&#x62B9;&#x8336;</a> <a title="&#x30B9;&#x30A4;&#x30FC;&#x30C4;" target="_blank" href="https://www.tiktok.com/tag/%E3%82%B9%E3%82%A4%E3%83%BC%E3%83%84?refer=embed">#&#x30B9;&#x30A4;&#x30FC;&#x30C4;</a> <a title="&#x98EF;&#x30C6;&#x30ED;" target="_blank" href="https://www.tiktok.com/tag/%E9%A3%AF%E3%83%86%E3%83%AD?refer=embed">#&#x98EF;&#x30C6;&#x30ED;</a> <a title="&#x5927;&#x98DF;&#x3044;" target="_blank" href="https://www.tiktok.com/tag/%E5%A4%A7%E9%A3%9F%E3%81%84?refer=embed">#&#x5927;&#x98DF;&#x3044;</a><a title="mukbang" target="_blank" href="https://www.tiktok.com/tag/mukbang?refer=embed">#mukbang</a> <a title="asmr" target="_blank" href="https://www.tiktok.com/tag/asmr?refer=embed">#asmr</a> <a title="sweet" target="_blank" href="https://www.tiktok.com/tag/sweet?refer=embed">#sweet</a> </p> <a target="_blank" title="&#x266C; 3 minutes cooking parody song - Kohrogi" href="https://www.tiktok.com/music/3-minutes-cooking-parody-song-6817164889828624385?refer=embed">&#x266C; 3 minutes cooking parody song - Kohrogi</a> </section> </blockquote> <script async src="https://www.tiktok.com/embed.js"></script></figure><h2 id="the-marketing-power-of-matcha"><strong>The marketing power of matcha</strong></h2><p>Matcha isn&#x2019;t just a flavor&#x2014;it&#x2019;s a branding tool. Its versatility allows companies to stand out, signal quality, and tap into cultural cues that resonate with today&#x2019;s health-conscious and image-aware consumers.</p><h3 id="differentiation-through-flavor-innovation"><strong>Differentiation through flavor innovation</strong></h3><p>Limited-edition matcha flavors are an easy win for brands looking to stand out. Whether it&#x2019;s ice cream, energy drinks, or kombucha, &#x201C;matcha edition&#x201D; gives a product an immediate edge: it feels indulgent and good for you.</p><h3 id="matcha-means-premium"><strong>Matcha means premium</strong></h3><p>Many brands lean into origin storytelling&#x2014;featuring ceremonial-grade matcha sourced from Japan&#x2019;s Uji region to justify premium pricing. The narrative of care, craftsmanship, and authenticity works especially well for eco-conscious and health-driven buyers.</p><h3 id="identity-signaling-for-a-mindful-lifestyle"><strong>Identity signaling for a mindful lifestyle</strong></h3><p>Matcha aligns with the &#x201C;clean girl&#x201D; aesthetic, yoga culture, and urban wellness rituals. It&#x2019;s a lifestyle symbol&#x2014;consumed not just for taste or health, but for what it communicates about the person consuming it. Smart marketers are aligning matcha with these subcultures to deepen resonance.</p><h2 id="how-brands-can-ride-the-matcha-wave"><strong>How brands can ride the matcha wave</strong></h2><h3 id="1-launch-limited-edition-matcha-products"><strong>1. Launch limited-edition matcha products</strong></h3><p>Scarcity drives hype. Think seasonal matcha lattes, green tea dessert drops, or collabs with local tea influencers. Pair launches with creator partnerships to build early buzz.</p><h3 id="2-innovate-across-categories"><strong>2. Innovate across categories</strong></h3><p>Matcha isn&#x2019;t confined to tea shops. Brands are finding success blending it into surprising formats&#x2014;like matcha beer or aioli. These mashups fuel curiosity and encourage shareable content, especially when the recipes go viral.</p><h3 id="3-use-origin-stories-as-brand-assets"><strong>3. Use origin stories as brand assets</strong></h3><p>From tea fields in Japan to artisan production methods, brands can use storytelling to connect with conscious consumers. Packaging, in-store visuals, and short-form videos can elevate matcha from ingredient to experience.</p><h2 id="matcha-your-way-into-hearts-and-carts"><strong>Matcha your way into hearts and carts</strong></h2><p>Matcha&#x2019;s continued evolution proves it&#x2019;s more than just a fleeting food fad.</p><p>Whether savory or sweet, traditional or quirky, the green powder has cemented its place in the modern flavor palette and the brand strategy playbook.</p><p>For marketers, the takeaway is clear: matcha offers a powerful blend of visual appeal, health benefit alignment, and cultural cachet. The real opportunity lies in thoughtful innovation&#x2014;products that feel both fresh and familiar, tied together with a strong narrative.</p><p>Matcha your move. The audience is already watching.</p><div class="kg-card kg-callout-card kg-callout-card-grey"><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">This article is created by humans with AI assistance, powered by ContentGrow. Ready to explore full-service content solutions starting at $2,000/month? </strong></b></i><a href="https://calendly.com/enrickoman/call-with-contentgrow" rel="noreferrer"><u><i><b><strong class="italic underline" style="white-space: pre-wrap;">Book a discovery call</strong></b></i></u><i><b><strong class="italic" style="white-space: pre-wrap;"> today</strong></b></i></a><i><b><strong class="italic" style="white-space: pre-wrap;">.</strong></b></i></div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/enrickoman/call-with-contentgrow?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a discovery call (for brands &amp; publishers) - ContentGrow</div><div class="kg-bookmark-description">Thanks for booking a call with ContentGrow. We provide scalable and tailored content creation services for B2B brands and publishers worldwide.Let&#x2019;s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a-211.png" alt="Matcha madness: how brands are capitalizing on the green gold rush"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/opengraph_4dc79812-168.png" alt="Matcha madness: how brands are capitalizing on the green gold rush" onerror="this.style.display = &apos;none&apos;"></div></a></figure>]]></content:encoded></item><item><title><![CDATA[Dove’s AI-era real beauty campaign wins big at Cannes Lions]]></title><description><![CDATA[From beauty standards to public transport, this year’s Cannes Lions campaigns tackled AI, incentives, and misinformation]]></description><link>https://www.contentgrip.com/dove-real-beauty-award/</link><guid isPermaLink="false">6864dc48ee4d5b000181e4d6</guid><category><![CDATA[Martech]]></category><dc:creator><![CDATA[Patrecia Meliana]]></dc:creator><pubDate>Wed, 02 Jul 2025 12:00:46 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2025/07/Dove---s-AI-era-real-beauty-campaign-wins-big-at-Cannes-Lions.webp" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2025/07/Dove---s-AI-era-real-beauty-campaign-wins-big-at-Cannes-Lions.webp" alt="Dove&#x2019;s AI-era real beauty campaign wins big at Cannes Lions"><p>In a year when AI loomed large over every industry conversation, Dove&#x2019;s &#x201C;Real Beauty&#x201D; campaign reasserted the brand&#x2019;s relevance by taking a principled stand&#x2014;and snagging the Media Grand Prix at <a href="https://www.canneslions.com/" rel="noreferrer">Cannes Lions 2025</a> in the process.</p><p>Meanwhile, Indian Railways tapped into national lottery fever to solve a billion-dollar problem, winning the PR Grand Prix. Vaseline continued its multi-pronged effort to reclaim health authority with creators and earned the Social &amp; Creator Grand Prix.</p><p>This article explores what each of these award-winning campaigns did right&#x2014;and what B2B marketers can take away from their bold moves.</p><h1 id="short-on-time">Short on time?</h1><p>Here&#x2019;s a table of contents for quick access:</p><ul><li><a href="https://www.contentgrip.com/dove-real-beauty-award/#dove-tackles-ai-generated-beauty-with-pinterest-powered-campaign" rel="noreferrer">Dove tackles AI-generated beauty with Pinterest-powered campaign</a></li><li><a href="https://www.contentgrip.com/dove-real-beauty-award/#indian-railways-lottery-ticket-hack-transforms-pr-into-infrastructure-impact" rel="noreferrer">Indian Railways&#x2019; lottery-ticket hack transforms PR into infrastructure impact</a></li><li><a href="https://www.contentgrip.com/dove-real-beauty-award/#vaseline-goes-creator-first-to-fight-health-misinformation" rel="noreferrer">Vaseline goes creator-first to fight health misinformation</a></li><li><a href="https://www.contentgrip.com/dove-real-beauty-award/#what-marketers-should-know" rel="noreferrer">What marketers should know</a></li></ul><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/future-ai-marketing/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">The future of marketing: AI transformations by 2025</div><div class="kg-bookmark-description">Discover AI marketing&#x2019;s future in 2025 with predictions on automation, personalization, decision-making, emerging tech, and ethical challenges.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-541.png" alt="Dove&#x2019;s AI-era real beauty campaign wins big at Cannes Lions"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/future-of-ai-in-marketing-23.webp" alt="Dove&#x2019;s AI-era real beauty campaign wins big at Cannes Lions" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="dove-tackles-ai-generated-beauty-with-pinterest-powered-campaign">Dove tackles AI-generated beauty with Pinterest-powered campaign</h2><p>Dove&#x2019;s &#x201C;<a href="https://www.dove.com/au/stories/campaigns/keep-beauty-real.html" rel="noreferrer">Real Beauty Redefined for the AI Era</a>&#x201D; campaign, executed with Mindshare and Pinterest, made a strategic media play that directly targeted the rising flood of AI-generated beauty images. The initiative encouraged users to shape Pinterest&#x2019;s algorithm by creating and engaging with content that reflected authentic, natural beauty standards.</p><figure class="kg-card kg-embed-card"><iframe width="200" height="113" src="https://www.youtube.com/embed/_a_uV4BsxKo?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen title="The Code | A Dove Film | Dove Self-Esteem Project"></iframe></figure><p>By seeding these user-generated visions into Pinterest&#x2019;s ecosystem, the platform&#x2019;s visual discovery engine began serving up more inclusive and realistic images&#x2014;flipping the script on algorithmic bias. The campaign&#x2019;s out-of-home rollout in global cities like London and New York gave it physical legs, while Dove&#x2019;s AI pledge (&#x201C;never use AI to create or distort women&#x2019;s images&#x201D;) added brand integrity to the mix.</p><p>With 4 billion earned impressions and 500 million views, Dove didn&#x2019;t just win impressions&#x2014;it sparked a conversation about ethical media in the AI age.</p><h2 id="indian-railways-lottery-ticket-hack-transforms-pr-into-infrastructure-impact">Indian Railways&apos; lottery-ticket hack transforms PR into infrastructure impact</h2><p>India&#x2019;s national rail system was losing US$820 million annually due to ticket dodging. Enter &#x201C;Lucky Yatra,&#x201D; a behavioral economics twist from FCB India that turned train tickets into lottery entries.</p><figure class="kg-card kg-embed-card"><iframe width="200" height="113" src="https://www.youtube.com/embed/19fzAvuFq0I?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen title="Indian Railways - Lucky Yatra (case study)"></iframe></figure><p>As the world&#x2019;s most lottery-obsessed country, India proved the perfect testing ground. By leveraging the thrill of winning, the campaign drove US$685 million in legitimate ticket sales&#x2014;funds reinvested into public transit infrastructure.</p><p>This wasn&#x2019;t just PR spin; it was systems-level marketing.</p><p>The campaign demonstrated how old-school sectors can use creativity to incentivize compliance and fuel systemic improvements&#x2014;lessons any public service marketer should note.</p><h2 id="vaseline-goes-creator-first-to-fight-health-misinformation">Vaseline goes creator-first to fight health misinformation</h2><p>&#x201C;Vaseline Verified,&#x201D; led by Ogilvy Singapore, leaned on social creators not to boost brand affinity, but to reclaim credibility in a space crowded with misinformation.</p><figure class="kg-card kg-embed-card"><iframe width="200" height="113" src="https://www.youtube.com/embed/ApwxlBruV90?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen title="Vaseline - Vaseline Verified (case study)"></iframe></figure><p>Targeting health hacks and sketchy TikTok trends, the campaign featured creators debunking common petroleum jelly myths&#x2014;backed by product science.</p><p>The kicker? These videos became Vaseline ads, merging user trust with brand voice. With a 43% bump in sales and 7.1 million views, the campaign proved that creator partnerships don&#x2019;t have to be gimmicky to work. They just need clarity, credibility, and the right distribution strategy.</p><h2 id="what-marketers-should-know">What marketers should know</h2><ol><li><strong>Use AI constraints to your advantage</strong></li></ol><p>Dove didn&#x2019;t just use AI&#x2014;they challenged it. For marketers worried about AI eroding trust, this campaign is proof that resisting the trend (with substance) can be just as powerful as embracing it.</p><ol start="2"><li><strong>Gamify where compliance is a hurdle</strong></li></ol><p>Indian Railways showed how incentives can nudge behavior at scale. Marketers in regulated or low-compliance sectors (think: finance, healthcare) can borrow this playbook to make boring processes feel rewarding.</p><ol start="3"><li><strong>Let creators lead, but with guardrails</strong></li></ol><p>Vaseline&#x2019;s myth-busting approach shows that creators don&#x2019;t just entertain&#x2014;they educate. Give them clear goals, then let them engage audiences in ways traditional ads can&#x2019;t.</p><div class="kg-card kg-callout-card kg-callout-card-grey"><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">This article is created by humans with AI assistance, powered by ContentGrow. 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As <a href="https://www.contentgrip.com/gen-z-content-strategy/"><u>attention spans shrink</u></a> and social platforms increasingly favor short-form video, creators and marketers need to adapt. But cutting down content manually takes time&#x2014;and lots of it.</p><p>That&#x2019;s where tools like KLAP come in. This AI-powered platform takes your long-form videos (think YouTube interviews, webinars, Zoom recordings, or podcasts) and automatically transforms them into engaging, short clips ready for TikTok, Reels, Shorts, and even LinkedIn.<strong> And it does it all in just a few minutes</strong>.</p><p>If you&apos;re looking to turn one video into weeks of social content without spending hours editing, KLAP could be the shortcut you&apos;ve been waiting for.</p><h2 id="short-on-time">Short on time?</h2><p>Here&#x2019;s what we&#x2019;ll cover:</p><ul><li><a href="https://www.contentgrip.com/klap-ai-tool-review/#what-is-klap" rel="noreferrer">What is KLAP?</a></li><li><a href="https://www.contentgrip.com/klap-ai-tool-review/#getting-started-with-klap" rel="noreferrer">Getting started with KLAP</a></li><li><a href="https://www.contentgrip.com/klap-ai-tool-review/#key-features-of-klap" rel="noreferrer">Key features of KLAP</a></li><li><a href="https://www.contentgrip.com/klap-ai-tool-review/#supported-platforms-and-formats" rel="noreferrer">Supported platforms and formats</a></li><li><a href="https://www.contentgrip.com/klap-ai-tool-review/#klaps-pricing" rel="noreferrer">Pricing</a></li><li><a href="https://www.contentgrip.com/klap-ai-tool-review/#best-practices-and-tips-for-using-klap" rel="noreferrer">Best practices and tips for using KLAP</a></li></ul><h2 id="what-is-klap">What is KLAP?</h2><p>KLAP is an AI video clipping tool designed for today&#x2019;s content-hungry platforms. Instead of spending hours trimming and subtitling your videos manually, KLAP identifies high-impact moments and packages them into polished short-form content.</p><p>Copy paste a YouTube link or upload a podcast, or recording, and in minutes, KLAP delivers multiple short clips with clean captions, punchy edits, and platform-ready formatting.</p><figure class="kg-card kg-image-card"><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXfLJIZ4kLyOrew52A3zO_dLGBo6FGpN9T3cc6mfIfhoNodgNpc3NszZ9NsXt2_GMKF1-aV-GMBh5bdylSEC4jPdP4Tli-pOGEXyXeRwOmORhq9BKis4Yf8M_DhsnJM-gg0JEeL2?key=gH0dlrewc-_5egtzeAToAw" class="kg-image" alt="KLAP review: turn long videos into viral clips in minutes" loading="lazy" width="602" height="316"></figure><p><strong>Why creators love it:</strong></p><p>&#x23F1;&#xFE0F; Save hours on manual video editing</p><p>&#x1F4E3; Make long-form content discoverable in short bursts</p><p>&#x1F4C8; Boost reach across TikTok, Instagram Reels, YouTube Shorts, and more</p><h2 id="getting-started-with-klap">Getting started with KLAP</h2><p>The setup process? Shockingly fast.</p><p>Signing up took less than a minute via Google login. Once inside, all I had to do was paste a YouTube link, hit a few buttons to choose and customize your generation, and KLAP instantly got to work.</p><figure class="kg-card kg-image-card"><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXc00_Zi-g-z4F6fdNN-FmaA9PP8dcC8i1q5e_3L29p_rICJhWBfMn3KjmyfIki8jIWF7430LS9hXTfeZTfQWG2OloDC3CHBV8QdCws5j1H4k25isOUkuhjfomeOmBBmAsmLXZGS?key=gH0dlrewc-_5egtzeAToAw" class="kg-image" alt="KLAP review: turn long videos into viral clips in minutes" loading="lazy" width="602" height="337"></figure><figure class="kg-card kg-image-card"><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXc5_Uzm4HAlEtYomAk_0AlwQIC3SI4chMKkePLY_VhPObXGTx-w_7WXhhpBN3_teY2sRaqdTZR6Kz-Tr-GxDtL4WF6lV_oL4ZwY6GTVZUznHqytHSrVlcNH1zfj-fa7scAdB34tEw?key=gH0dlrewc-_5egtzeAToAw" class="kg-image" alt="KLAP review: turn long videos into viral clips in minutes" loading="lazy" width="602" height="453"></figure><p>From a 10-minute YouTube video, the platform generated nine short clips in under 4 minutes&#x2014;each complete with automatic captions and attention-grabbing edits.</p><figure class="kg-card kg-image-card"><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXdwPqINTXKroyQtgul2NsiHhpuu1bn9pWJn4lXQFq8uwXaNVKSZFU_uCou3fC_06whOd6Qkl201U7x8ygYW5D_vba8EvPh54d5uPXTHfuhJsN78vtKcU-ij7VObCMdEg40Q7owG?key=gH0dlrewc-_5egtzeAToAw" class="kg-image" alt="KLAP review: turn long videos into viral clips in minutes" loading="lazy" width="602" height="285"></figure><p>No confusing buttons with easy and simple to understand steps. It felt almost too easy.</p><p>This level of speed and simplicity makes KLAP perfect for content teams juggling multiple platforms or solo creators trying to stay consistent.</p><h2 id="key-features-of-klap">Key features of KLAP</h2><p>What makes KLAP stand out is how intelligently it automates the tedious parts of video editing while still giving you creative control. Here&#x2019;s a closer look at the features that make it a must-have for modern content creators:</p><ol><li>Smart Auto-Clipping</li></ol><p>KLAP uses AI to detect compelling moments based on voice tone, pacing, and key phrases. It then applies zoom cuts and transitions for a more dynamic viewer experience.</p><figure class="kg-card kg-image-card"><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXegLyuWli9c8nQoHxt9Brws2ishSAVO_6x05-dQnupJBCCC_-b4lrEY8JdMv9re1TxGsxNdAJUIcANkdjTUBU5C3pQUEHgzMj9h6ME3yleFMFvEvcHaRwHmFg7Rx2F3biEfFwh2?key=gH0dlrewc-_5egtzeAToAw" class="kg-image" alt="KLAP review: turn long videos into viral clips in minutes" loading="lazy" width="602" height="303"></figure><ol start="2"><li>Clean Captions &amp; Subtitles</li></ol><p>All clips come with bold, readable subtitles&#x2014;great for viewers watching without sound and for improving accessibility.</p><ol start="3"><li>Multi-Platform Export</li></ol><p>In just one click, your video is resized and optimized for TikTok, Instagram Reels, YouTube Shorts, or even professional platforms like LinkedIn.</p><figure class="kg-card kg-image-card"><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXe1kyn9pU7sJOkmwb7jcJTqfUz0r8iS9sT9WQ2uqlL2qSRxPVkLPgfqzDXcKpJxz06lthEy6JI_DwITJFXzen8K4FhfAZkKDJfRWlvLe1CZBz9TW72P6M2BH6jMnbytDEX8Pev1Ow?key=gH0dlrewc-_5egtzeAToAw" class="kg-image" alt="KLAP review: turn long videos into viral clips in minutes" loading="lazy" width="602" height="293"></figure><ol start="4"><li>Repurpose Any Content</li></ol><p>You can feed KLAP with Zoom calls, podcasts, webinars, or full-length YouTube videos&#x2014;it&#x2019;s built to adapt.</p><figure class="kg-card kg-image-card"><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXcOHnHeNG2ycV9pQ9jaZqEAUjoy9DM77QZC5amhIuUPND0-W9NSjG5FA9HLsmoauVFmtFJOn2J-o8QzVv7GFQirMrjw-dgHE5QDcrosAgIlWbXUxL8D8mtRvPT_OFF5W49FJTc3Cw?key=gH0dlrewc-_5egtzeAToAw" class="kg-image" alt="KLAP review: turn long videos into viral clips in minutes" loading="lazy" width="602" height="296"></figure><ol start="5"><li>Templates &amp; Branding</li></ol><p>Maintain brand consistency with customizable fonts, logos, and color schemes.</p><figure class="kg-card kg-image-card"><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXehFr_BLFw40me5IwCEiBTCuvPwTVgfVP8zLMALw4GzhmK_3LR7zMba_LzumDPfQu4vu0QWoy9x6doqXkwjm-KZK3L3L8bqR2G6jtJOF1oOfIib17MnRt_WXzqSei3GJ9QhqltRJQ?key=gH0dlrewc-_5egtzeAToAw" class="kg-image" alt="KLAP review: turn long videos into viral clips in minutes" loading="lazy" width="602" height="292"></figure><ol start="6"><li>Easy Customization</li></ol><p>Fine-tune captions, trim video length, adjust framing, or even swap out clips you don&#x2019;t love.</p><figure class="kg-card kg-image-card"><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXeXRlM6hVUJ8avkepBQpPio6u69gdrBDA5sy7-A1VG3TlwAj9NUWF33N5L4L2yZhac61goIhM9wWKTIH-beW3n9X-o1Ub9yFaYxfGbt87DsjniHGmMlaxHyXx-qpfrMKQ2lyksf?key=gH0dlrewc-_5egtzeAToAw" class="kg-image" alt="KLAP review: turn long videos into viral clips in minutes" loading="lazy" width="602" height="295"></figure><h2 id="supported-platforms-and-formats">Supported platforms and formats</h2><p>KLAP is designed with flexibility in mind, making it easy to work with a variety of video sources and ensuring your output is always optimized for social media. Whether you&#x2019;re pulling clips from a YouTube channel or uploading raw footage from a webinar, KLAP handles the heavy lifting.</p><p>Input sources:</p><ul><li>YouTube links</li><li>MP4 uploads</li><li>Zoom recordings</li><li>Podcast videos</li></ul><p>Output format: MP4 vertical (9:16) videos&#xA0;</p><p>Whether you&#x2019;re shooting in landscape or uploading old webinar recordings, KLAP resizes and formats everything for today&#x2019;s top short-form platforms like TikTok, Reels, and Shorts&#x2014;no extra editing required.</p><h2 id="klaps-pricing">KLAP&apos;s Pricing</h2><p>KLAP offers multiple plans depending on how much content you want to repurpose. A free tier is available for testing things out, and the <a href="https://klap.app/pricing"><u>full pricing breakdown</u></a> includes:</p><ul><li>Monthly and annual subscription options</li><li>Plan-based limits on the number of clips per month</li><li>Access to branding features and export resolutions</li><li>Access to additional features like translation and longer length videos</li></ul><figure class="kg-card kg-image-card"><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXd0zE8oRf2rTHlQj1_3yvSpjXcHLdY-dy_uSaFp0Nur-QkAuT8GHKWmWBT2fMyyk00tOfM-bUti0X87V7vV9ynP84acCF7h21Qzl-O9hgotzhrvIURNGdJIQK1Nnjw3B5WoTkn-?key=gH0dlrewc-_5egtzeAToAw" class="kg-image" alt="KLAP review: turn long videos into viral clips in minutes" loading="lazy" width="602" height="451"></figure><p>Compared to hiring an editor or manually creating every clip yourself, the pricing is reasonable&#x2014;especially for creators aiming to publish daily across multiple platforms.</p><h2 id="best-practices-and-tips-for-using-klap">Best practices and tips for using KLAP</h2><p>While KLAP automates much of the editing process, a few simple tweaks can help you get even better results. Here are some practical tips to maximize the quality and impact of your AI-generated clips:</p><ol><li>&#x2705; Start with high-quality source videos</li></ol><p>Clear audio and visuals will improve clip quality and auto-caption accuracy.</p><ol start="2"><li>&#x1F3AF; Use platform-specific editing tweaks</li></ol><p>Edit clip length or style depending on whether it&#x2019;s going to TikTok, Reels, or YouTube Shorts.</p><ol start="3"><li>&#x1F3A8; Match your brand</li></ol><p>Upload your brand fonts, colors, and logos for a consistent visual identity across platforms.</p><ol start="4"><li>&#x1F440; Preview before posting</li></ol><p>While KLAP&#x2019;s AI does most of the heavy lifting, giving each clip a quick review helps fine-tune the message.</p><ol start="5"><li>&#x1F4CA; Use engagement data</li></ol><p>Test which clips perform best and adjust your future content based on audience interaction.</p><p>If you&apos;re new to the tool or want to see it in action, check out this tutorial video that walks you through the basics of uploading, clipping, and customizing your content using KLAP.</p><figure class="kg-card kg-video-card kg-width-regular kg-card-hascaption" data-kg-thumbnail="https://www.contentgrip.com/content/media/2025/07/ad_landscape--1---1-_thumb.jpg" data-kg-custom-thumbnail>
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  63.            <figcaption><p dir="ltr"><span style="white-space: pre-wrap;">KLAP app tutorial</span></p></figcaption>
  64.        </figure><h2 id="final-thoughts">Final thoughts</h2><p>KLAP is the kind of tool that makes you wonder how you ever lived without it.</p><p>It transforms long-form content into a goldmine of social-ready clips in minutes&#x2014;without sacrificing quality or control. Whether you&apos;re a solo creator, marketer, or agency, KLAP lets you stay consistent and visible across platforms without burning out.</p><p>If you&#x2019;ve got hours of video just sitting in your content library, KLAP might be your new secret weapon for turning them into attention-grabbing, high-performing short-form content.</p>]]></content:encoded></item><item><title><![CDATA[The great generation divide: marketing from Gen Beta to Boomers in 2025]]></title><description><![CDATA[From AI natives to digital adapters—here's what brands need to know about marketing across generations.]]></description><link>https://www.contentgrip.com/marketing-different-generation/</link><guid isPermaLink="false">67a1e52f0a6ac2000196a712</guid><category><![CDATA[Content Marketing]]></category><dc:creator><![CDATA[Patrecia Meliana]]></dc:creator><pubDate>Wed, 02 Jul 2025 08:54:00 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2025/07/The-great-generation-divide-marketing-from-Gen-Beta-to-Boomers-in-2025.webp" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2025/07/The-great-generation-divide-marketing-from-Gen-Beta-to-Boomers-in-2025.webp" alt="The great generation divide: marketing from Gen Beta to Boomers in 2025"><p>Welcome to 2025, where age is just a number, and generational marketing isn&apos;t what it used to be.</p><p>Every time I open TikTok, I see a 70-year-old creator dancing next to their Gen Alpha grandkid.&#xA0;</p><p>For the first time in history, we&apos;re marketing to six distinct generations&#x2014;from the tech-native Gen Beta to the digital-adapting Boomers.</p><p>Let&apos;s break down what makes each generation tick, and how brands can create content that resonates across this diverse spectrum.</p><h2 id="short-on-time">Short on time?</h2><p>Here is a table of content for you to find what you are looking for:</p><ul><li><a href="https://www.contentgrip.com/marketing-different-generation/#the-great-generation-divide-a-2025-marketing-snapshot" rel="noreferrer">Marketing snapshot for the different generations</a><ul><li><a href="https://www.contentgrip.com/marketing-different-generation/#gen-beta" rel="noreferrer">Gen Beta</a></li><li><a href="https://www.contentgrip.com/marketing-different-generation/#gen-alpha" rel="noreferrer">Gen Alpha</a></li><li><a href="https://www.contentgrip.com/marketing-different-generation/#gen-z" rel="noreferrer">Gen Z</a></li><li><a href="https://www.contentgrip.com/marketing-different-generation/#millennials" rel="noreferrer">Millenials</a></li><li><a href="https://www.contentgrip.com/marketing-different-generation/#gen-x" rel="noreferrer">Gen X</a></li><li><a href="https://www.contentgrip.com/marketing-different-generation/#boomers" rel="noreferrer">Boomers</a></li></ul></li><li>5 <a href="https://www.contentgrip.com/marketing-different-generation/#5-ai-marketing-allies-that-make-multi-gen-marketing-work" rel="noreferrer">AI marketing allies that make multi-gen marketing work</a></li><li><a href="https://www.contentgrip.com/marketing-different-generation/#the-secret-sauce" rel="noreferrer">The secret sauce</a></li></ul><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/brands-thriving-with-gen-z/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Gen Z consumer trends and key insights for 2024 success</div><div class="kg-bookmark-description">Discover how 5 brands are captivating Gen Z with fresh approaches, social responsibility, and authentic engagement.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-186.png" alt="The great generation divide: marketing from Gen Beta to Boomers in 2025"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/5-brands-thriving-with-Gen-Z-what-they-re-doing-right-5.webp" alt="The great generation divide: marketing from Gen Beta to Boomers in 2025" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="the-great-generation-divide-a-2025-marketing-snapshot">The great generation divide: a 2025 marketing snapshot</h2><p>According to <a href="https://www.epsilon.com/us/insights/resources/cross-generational-marketing"><u>Epsilon&#x2019;s 2025 &#x201C;Your guide to cross-generational marketing in 2025&#x201D; report</u></a>, consumer behaviors are converging in some areas and diverging sharply in others:</p><ul><li>91% of Americans shopped in-store in 2024, while 88% shopped online.</li><li>Smartphones are the #1 device for online shopping across all generations (used by 73% of respondents)</li><li>58% of people say loyalty programs influence where they shop</li><li>Social media influencers drive 41% of Gen Z adults&#x2019; and 30% of Millennials&#x2019; buying inspiration</li><li>Google remains the dominant daily search engine, but Amazon is rising fast&#x2014;especially with Millennials and Gen X</li></ul><h3 id="gen-beta">Gen Beta</h3><p>The AI Natives born after 2025, this generation is still in its infancy. Gen Beta is growing up immersed in AI, voice controls, and gamified experiences. While it&apos;s too early to make definitive statements about their behaviors, early childhood development research and current technological trends give us some clues about how they might interact with brands in the future.</p><p><u>What might drive their decisions</u>:</p><ul><li>Instant gratification &#x2014; they expect immediate responses and rewards</li><li>Interactive experiences &#x2014; passive content doesn&apos;t hold their attention</li><li>Voice and gesture controls &#x2014; traditional interfaces feel foreign to them</li><li>Gamified everything &#x2014; learning and purchasing through play as a standard</li><li>AI companionship &#x2014; they trust AI recommendations as much as human ones so recommendations from digital agents will feel native to them</li></ul><p><u>Platform preferences</u>:</p><ul><li>Educational apps and interactive content platforms</li><li>Kid-focused and voice-activated metaverse spaces</li><li>Voice-activated entertainment systems</li><li>AR/VR learning environment</li><li>Kid-safe AI companions</li></ul><h3 id="gen-alpha">Gen Alpha</h3><p>The Multiverse Generation Born between 2010 and 2024, they&apos;re growing up in a world where physical and digital realities blend seamlessly.</p><p><u>What drives their decisions</u>:</p><ul><li>Immersive experiences &#x2014; they expect to touch, feel, and interact virtually</li><li>Environmental impact &#x2014; they check sustainability credentials before buying</li><li>Social proof from peers &#x2014; influencer fatigue is real for this generation so peer validation is key</li><li>Digital ownership &#x2014; NFTs and virtual goods hold real value for them</li><li>Educational content &#x2014; they want to learn while they consume</li></ul><p><u>Platform preferences</u>:</p><ul><li>TikTok (72% active users)</li><li>Roblox and gaming platforms</li><li>YouTube Kids</li><li>Interactive story apps</li><li>AR-enhanced social platforms</li></ul><h3 id="gen-z">Gen Z</h3><p>The Authenticity Seekers now in their teens to mid-20s, Gen Z has evolved from trendsetters to economic players.</p><p><u>What drives their decisions</u>:</p><ul><li>Brand values &#x2014; <a href="https://www.businesswire.com/news/home/20211115005207/en/Razorfish-Study-Finds-82-of-Consumers-Make-Purchase-Decisions-with-Purpose-in-Mind-Yet-Brands-Struggle-to-Put-Purpose-into-Practice" rel="noreferrer">76%</a> research company stances on social issues</li><li>Financial transparency &#x2014; they want clear pricing and value justification</li><li>Peer recommendations &#x2014; trust in traditional advertising is at an all-time low as 41% of Gen Z look for influencers as inspiration</li><li>Mental health awareness &#x2014; they prefer brands that acknowledge wellbeing</li><li>Customization options &#x2014; one-size-fits-all doesn&apos;t work for them</li><li>AI is embedded in daily life &#x2014; 39% of Gen Z minors use AI multiple times a day</li></ul><p><u>Platform preferences</u>:</p><ul><li>TikTok (<a href="https://www.statista.com/statistics/1538171/tiktok-usage-as-search-engine-united-states-by-generation/" rel="noreferrer">64%</a> active users in the US)</li><li>Instagram (<a href="https://www.opeepl.com/blog/how-gen-z-males-and-females-differ-in-their-social-media-usage#:~:text=It%20has%20become%20a%20cornerstone,engaging%20and%20faster%2Dpaced%20platforms.&amp;text=Interestingly%2C%20despite%20a%20slight%20decline,Gen%20Z%20social%20media%20platforms:" rel="noreferrer">76%</a> active users)</li><li>BeReal</li><li>Discord</li><li>YouTube Shorts</li><li>Voice assistants</li><li>Streaming platforms</li></ul><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/gen-z-trends-2025/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Gen Z trends 2025: Y2K, self-care, and digital identity</div><div class="kg-bookmark-description">Mental health, meme culture, and gaming tribes&#x2014;marketers need to explore what Gen Z&#x2019;s actually want this 2025.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-559.png" alt="The great generation divide: marketing from Gen Beta to Boomers in 2025"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/Gen-Z-trends-every-marketer-should-track-in-2025-6.webp" alt="The great generation divide: marketing from Gen Beta to Boomers in 2025" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h3 id="millennials">Millennials</h3><p>The Digital Pioneers in their 30s and 40s, Millennials have matured from disruptors to decision-makers.</p><p><u>What drives their decisions</u>:</p><ul><li>Convenience with purpose &#x2014; they&apos;ll pay more for solutions that save time especially when shopping on smartphones</li><li>Value and loyalty programs &#x2014; 60% are influenced by reward points</li><li>Social responsibility &#x2014; <a href="https://nypost.com/2023/08/22/most-gen-z-millennials-base-purchases-on-brands-mission-poll/" rel="noreferrer">82%</a> consider company ethics before purchasing</li><li>Quality over quantity &#x2014; they&apos;re moving away from fast fashion mentality</li><li>Digital-first, but not digital-only &#x2014; they value hybrid experiences</li><li>Reviews and ratings &#x2014; they extensively research before buying and have high trust in brands that have this</li></ul><p><u>Platform preferences</u>:</p><ul><li>Instagram (<a href="https://invideo.io/blog/instagram-statistics/" rel="noreferrer">50%</a> active users in the US)</li><li>LinkedIn (<a href="https://thesocialshepherd.com/blog/linkedin-statistics#:~:text=13.,professionals%20with%20the%20right%20job." rel="noreferrer">60%</a> active users)</li><li>YouTube</li><li>Facebook</li><li>Twitter/X</li><li>Paid streaming services (54% prefer streaming over cable TV)</li></ul><h3 id="gen-x">Gen X</h3><p>The Forgotten Middle Child now in their mid-40s to early 60s, they hold significant buying power but often feel overlooked by marketers.</p><p><u>What drives their decisions</u>:</p><ul><li>Value proposition &#x2014; they need clear justification for premium prices</li><li>Brand loyalty &#x2014; they stick with brands that prove their worth</li><li>Product durability &#x2014; they invest in long-term quality</li><li>Expert opinions &#x2014; they trust professional reviews over peer recommendations</li><li>Privacy concerns &#x2014; they&apos;re cautious about data sharing and digital footprints</li></ul><p><u>Platform preferences</u>:</p><ul><li>Facebook (<a href="https://www.hireawriter.us/social/social-media-trends-for-gen-x#:~:text=social%20media%20landscape.-,The%20Gen%20X%20Social%20Media%20Landscape,media%20trends%20for%20Gen%20X." rel="noreferrer">77%</a> active users)</li><li>LinkedIn (<a href="https://blog.hootsuite.com/linkedin-demographics/#:~:text=Millennials%20make%20up%20the%20majority,LinkedIn%20reaches%20diverse%20audiences" rel="noreferrer">29%</a> active users)</li><li>YouTube</li><li>Email newsletters</li><li>Traditional media websites</li><li>Still watching cable TV (50% daily usage)</li></ul><h3 id="boomers">Boomers</h3><p>The Digital Adapters in their 60s and beyond, they&apos;ve embraced technology more than ever before.</p><p><u>What drives their decisions</u>:</p><ul><li>Customer service is king &#x2014; they expect human support when needed</li><li>Brand reputation &#x2014; established and familiar names carry more weight</li><li>Safety and security &#x2014; they prioritize trusted payment methods</li><li>Simplicity &#x2014; they avoid complicated purchasing processes</li><li>Traditional values &#x2014; they appreciate familiar marketing approaches</li></ul><p><u>Platform preferences</u>:</p><ul><li>Facebook (<a href="https://www.statista.com/statistics/436417/us-baby-boomer-selected-social-networks/" rel="noreferrer">68%</a> active users)</li><li>YouTube (<a href="https://backlinko.com/youtube-users" rel="noreferrer">15%</a> active users in the US)</li><li>Traditional email</li><li>News websites</li><li>Online forums</li><li>Cable and satellite TV (66% daily usage)</li></ul><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/what-gen-z-expects-from-brands/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">What Gen Z expects from brands in 2025</div><div class="kg-bookmark-description">Gen Z has new demands for brands&#x2014;can yours keep up?</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-136.png" alt="The great generation divide: marketing from Gen Beta to Boomers in 2025"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Atikah Amalia</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/gen-z-expectations-1.webp" alt="The great generation divide: marketing from Gen Beta to Boomers in 2025" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="5-ai-marketing-tools-that-make-multigenerational-marketing-easier">5 AI marketing tools that make multigenerational marketing easier</h2><p>Remember when targeting different generations meant having six different marketing strategies?</p><p>Well, I recently discovered some AI tools that changed everything. Let me share my favorites&#x2014;and no, they won&apos;t cost you a dime.</p><h3 id="1-chatgpt">1. ChatGPT</h3><p>First up is my daily companion, <a href="https://customgpt.ai?fpr=contentgrip" rel="noreferrer">ChatGPT</a>. Picture this: I was struggling with a social media campaign about sustainable fashion. My Gen Z audience wasn&apos;t engaging, and my Boomer content felt off.</p><p>So I asked ChatGPT to help me switch things up. For Gen Z, it suggested adding hard-hitting sustainability stats and emotional storytelling. For Boomers? It focused on quality and long-term value. The engagement difference was like night and day.</p><h3 id="2-canva">2. Canva</h3><p>Then there&apos;s <a href="https://www.canva.com/" rel="noreferrer">Canva</a>&apos;s AI magic. You know those trendy Instagram carousel posts that seem to work for everyone from Gen Alpha to Gen X? I create them in minutes now.</p><p>The AI features help me adapt colors, fonts, and layouts that actually resonate with each age group. My favorite part? Using Magic Edit to create variations of the same design that speak to different generations&#x2014;without starting from scratch.</p><h3 id="3-google-analytics">3. Google Analytics</h3><p>But here&apos;s the real game-changer: <a href="https://developers.google.com/analytics" rel="noreferrer">Google Analytics</a> 4. I know, I know&#x2014;another analytics tool? But stick with me here.</p><p>I was looking through my GA4 dashboard last week when I noticed something interesting: our Gen Alpha audience loves weekend morning content, while Boomers engage more during weekday afternoons. This kind of insight completely changed our posting schedule.</p><h3 id="4-craiyon">4. Craiyon</h3><p>When it comes to visuals, <a href="https://www.craiyon.com/" rel="noreferrer">Craiyon</a> (the artist formerly known as DALL-E Mini) has become my go-to.</p><p>Just last month, I needed images for a cross-generational campaign. Instead of spending hours on stock photo websites, I described what I needed to Craiyon. Within minutes, I had concepts that actually resonated with both Gen Z and Millennials&#x2014;something stock photos rarely achieve.</p><h3 id="5-microsoft-designer">5. Microsoft Designer</h3><p>Finally, there&apos;s the new kid on the block: <a href="https://designer.microsoft.com/" rel="noreferrer">Microsoft Designer</a>. It&apos;s like having a design assistant who actually understands generational differences. I was working on a financial literacy campaign targeting both Gen Z and Gen X.</p><p>Microsoft Designer suggested different approaches for each&#x2014;minimalist and bold for Gen Z, clean and professional for Gen X. The best part? Both designs felt authentic, not forced.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/gaming-marketing-across-generations/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Marketing in games: strategies for 2025</div><div class="kg-bookmark-description">From Gen Alpha to Gen X, discover how top brands are leveraging games for marketing success.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-175.png" alt="The great generation divide: marketing from Gen Beta to Boomers in 2025"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/Gaming-marketing-a-complete-guide-to-reaching-players-across-generations-2025.webp" alt="The great generation divide: marketing from Gen Beta to Boomers in 2025" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="the-secret-sauce">The secret sauce</h2><p>Here&apos;s what I&apos;ve learned: these tools work best when you use them together.</p><p>Start with GA4 to understand when your audience is most active. Use ChatGPT to craft your message, Microsoft Designer for visuals, and test different versions with Canva&apos;s AI. It&apos;s like having a whole marketing team in your pocket.</p><p>Here are some tips for you:</p><p>&#x2705; <strong>Start with insight</strong>: Use data like Epsilon&#x2019;s to understand how habits are shifting due to AI, inflation, and changing digital platforms.</p><p>&#x2705; <strong>Segment by values, not just age</strong>: Many Gen Zers and Boomers now share shopping preferences (e.g. Amazon, loyalty points).</p><p>&#x2705; <strong>Adapt content formats</strong>: Streaming, email, AR&#x2014;each generation consumes media differently. Meet them where they are.</p><p>&#x2705; <strong>Use AI collaboratively</strong>: Let AI power the backend (automation, segmentation), but keep human creativity and empathy at the forefront.</p><p>&#x2705; <strong>Build loyalty intentionally</strong>: With inflation affecting 60% of buyers, loyalty and trust are more important than ever</p><p>While these tools are powerful, remember that authenticity wins across all generations. Use AI as a helper, not a replacement for genuine connection with your audience.</p><p>The Bottom Line Success in 2025 isn&apos;t about choosing one generation over another&#x2014;it&apos;s about creating adaptive content that resonates across age groups while respecting their unique characteristics.</p><p>Brands that win will adapt their messaging across age groups without diluting their core story.</p><p>Remember, these aren&apos;t just demographic segments&#x2014;they&apos;re real people with evolving needs and expectations. Use AI. Use empathy. And never forget: <strong>behind every data point is a real human.</strong></p><div class="kg-card kg-callout-card kg-callout-card-grey"><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">This article is created by humans with AI assistance, powered by ContentGrow. Ready to explore full-service content solutions starting at $2,000/month?</strong></b></i><a href="https://calendly.com/enrickoman/call-with-contentgrow"> <u><i><b><strong class="italic underline" style="white-space: pre-wrap;">Book a discovery call today</strong></b></i></u></a><i><b><strong class="italic" style="white-space: pre-wrap;">.</strong></b></i><br></div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/enrickoman/call-with-contentgrow?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a discovery call (for brands &amp; publishers) - ContentGrow</div><div class="kg-bookmark-description">Thanks for booking a call with ContentGrow. We provide scalable and tailored content creation services for B2B brands and publishers worldwide.Let&#x2019;s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a-99.png" alt="The great generation divide: marketing from Gen Beta to Boomers in 2025"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/opengraph_4dc79812-57.png" alt="The great generation divide: marketing from Gen Beta to Boomers in 2025" onerror="this.style.display = &apos;none&apos;"></div></a></figure><figure class="kg-card kg-image-card"><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXfgk-W5YN51HkztXQO_2vsMizhklTAkT6SHWHVzP_BwsUk1eJ5H38aNVmyQyfJBPawL9AX6ZzI6NwxSvWHqifnLf61pVnF0EFRGdRl9RsQUtjRpLCiSRsCiIO6vLgioT8KQY8yP?key=DKGZ2vq3JtVGo6Gm-eCzVcDD" class="kg-image" alt="The great generation divide: marketing from Gen Beta to Boomers in 2025" loading="lazy" width="602" height="339"></figure>]]></content:encoded></item><item><title><![CDATA[Nike goes full horror to make football thrilling again]]></title><description><![CDATA[Nike’s new “SCARY GOOD” campaign brings horror tropes to the pitch—here’s how brands can learn from its bold creative reset]]></description><link>https://www.contentgrip.com/nike-scary-good-campaign/</link><guid isPermaLink="false">6863b2173c44910001286949</guid><category><![CDATA[Content Marketing]]></category><dc:creator><![CDATA[Patrecia Meliana]]></dc:creator><pubDate>Tue, 01 Jul 2025 11:00:11 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2025/07/Nike-goes-full-horror-to-make-football-thrilling-again.webp" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2025/07/Nike-goes-full-horror-to-make-football-thrilling-again.webp" alt="Nike goes full horror to make football thrilling again"><p>Nike Football has just pulled off a creative heel turn&#x2014;and it&#x2019;s blood-soaked, tongue-in-cheek, and unapologetically chaotic.</p><p>With its new global campaign &#x201C;<a href="https://about.nike.com/en/newsroom/releases/nike-football-scary-good-campaign-official-films" rel="noreferrer">SCARY GOOD</a>,&#x201D; Nike isn&#x2019;t just launching a product push&#x2014;it&#x2019;s staging a full-blown genre reboot of how football is portrayed.</p><figure class="kg-card kg-embed-card"><iframe width="200" height="113" src="https://www.youtube.com/embed/LZO-33SqHXQ?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen title="Scary Good | Nike Football"></iframe></figure><p>This article explores the surreal brand identity shift, how Nike blends horror tropes with striker heroism, and what this creative pivot signals for marketers chasing cultural impact in sport and lifestyle categories.</p><h2 id="short-on-time">Short on time?</h2><p>Here&#x2019;s a table of contents for quick access:</p><ul><li><a href="https://www.contentgrip.com/nike-scary-good-campaign/#whats-nikes-scary-good-campaign-about" rel="noreferrer">What&#x2019;s Nike&#x2019;s &#x201C;SCARY GOOD&#x201D; campaign about?</a></li><li><a href="https://www.contentgrip.com/nike-scary-good-campaign/#a-satire-fueled-manifesto-not-just-another-brand-story" rel="noreferrer">A satire-fueled manifesto, not just another brand story</a></li><li><a href="https://www.contentgrip.com/nike-scary-good-campaign/#what-marketers-should-know" rel="noreferrer">What marketers should know</a></li></ul><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/brands-thriving-with-gen-z/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Gen Z consumer trends and key insights for 2024 success</div><div class="kg-bookmark-description">Discover how 5 brands are captivating Gen Z with fresh approaches, social responsibility, and authentic engagement.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-535.png" alt="Nike goes full horror to make football thrilling again"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/5-brands-thriving-with-Gen-Z-what-they-re-doing-right-39.webp" alt="Nike goes full horror to make football thrilling again" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="whats-nikes-scary-good-campaign-about">What&apos;s Nike&apos;s &quot;SCARY GOOD&quot; campaign about?</h2><p>At the core of &#x201C;SCARY GOOD&#x201D; is a rejection of what Nike calls &#x201C;boring football.&#x201D; Instead, it pays homage to direct, instinctive, and audacious play&#x2014;anchored by a new generation of attacking talent. The campaign launch features a 60-second anthem-style montage and will eventually roll out nine satirical horror shorts.</p><figure class="kg-card kg-image-card"><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXfYDGyiR0W4cUpsQU7PIlMr45oZ4XXkAcs0F1aHnnMpR9Ex6MsYL6kbVs7CD4JLrga6Jtw-1BsQQv_RQhyHdkVoFVFrTbShuVLbgaHBxCq4GDPwrcuBLhUq7sxWfwzmOJ6vlvmXxg?key=ryEBnzvvUF9-eE7Kpnr0Nw" class="kg-image" alt="Nike goes full horror to make football thrilling again" loading="lazy" width="602" height="339"></figure><p>The films parody late-night TV formats&#x2014;from psychic hotlines to infomercials&#x2014;and star football icons including Alexia Putellas, Kylian Mbapp&#xE9;, Erling Haaland, Ronaldinho, and Sam Kerr. Each short uses exaggerated horror storytelling to dramatize the impact of offensive brilliance.</p><p>Think: haunted goalkeepers, psychic premonitions of tactical failure, and cartoonish chaos erupting on the pitch.</p><p>Putellas plays a psychic foretelling her opponent&#x2019;s doom, while Mbapp&#xE9; is cast as a slasher-movie striker in &#x201C;Kyller Instinct.&#x201D; The lineup also leans heavily into women&#x2019;s football, with Giulia Gwinn, Kerolin, Salma Paralluelo, and others taking leading roles.</p><p>Nike positions this as a creative reset, designed to inspire younger audiences to play &#x201C;with flair, not fear.&#x201D;</p><h2 id="a-satire-fueled-manifesto-not-just-another-brand-story">A satire-fueled manifesto, not just another brand story</h2><p>This campaign doesn&#x2019;t just sell boots&#x2014;it sells perspective.</p><p>It coincides with the launch of Nike&#x2019;s Phantom 6 football boot and an immersive Los Angeles event, &#x201C;Toma El Juego,&#x201D; meant to fire up North American fans ahead of a major tournament return.</p><p>But the creative goes deeper. By adopting horror aesthetics, parody formats, and a narrative about breaking the mold, Nike is reaffirming its legacy of confronting conformity in sport. The tone draws on both <a href="https://www.contentgrip.com/nostalgia-marketing-to-gen-z/"><u>nostalgia</u></a> and absurdity, reviving the rebellious spark of its early 2000s football campaigns.</p><p>At a time when many brands default to polished heroism, &#x201C;SCARY GOOD&#x201D; uses surrealism and spectacle to stand out.</p><p>For marketers, the message is clear: <strong>audience attention isn&#x2019;t won through safer storytelling</strong>&#x2014;it&#x2019;s earned with boldness, relevance, and creative risk.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/brands-gen-z-like-and-dislike-in-2022/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Brands that are liked and disliked by Gen Z (report)</div><div class="kg-bookmark-description">According to one study, companies that are genuinely driven by social impact tend to get the most love from Gen Z.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-536.png" alt="Nike goes full horror to make football thrilling again"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Enricko Lukman</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/adolescent-content-gen-z-report-1.webp" alt="Nike goes full horror to make football thrilling again" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="what-marketers-should-know">What marketers should know</h2><p>Nike&#x2019;s creative reset offers a few sharp lessons for marketers in sport, fashion, and beyond:</p><ol><li><strong>Use genre storytelling to reframe your category</strong></li></ol><p>Horror isn&#x2019;t just for Halloween. Nike&#x2019;s turn to genre storytelling shows how brands can borrow narrative devices from film and pop culture to reimagine product narratives&#x2014;especially when trying to connect with younger or harder-to-reach segments.</p><ol start="2"><li><strong>Build campaigns as universes, not just taglines</strong></li></ol><p>With its layered rollout&#x2014;film shorts, athlete narratives, product drops, and live fan experiences&#x2014;Nike is turning &#x201C;SCARY GOOD&#x201D; into an ecosystem. This approach deepens fan involvement and builds brand memory far beyond a single spot.</p><ol start="3"><li><strong>Champion underrepresented voices with equal creative weight</strong></li></ol><p>The equal screen time and storyline complexity given to women&#x2019;s footballers signals real commitment, not tokenism. For marketers, it&#x2019;s a reminder that representation should show up in narrative arcs, not just casting.</p><ol start="4"><li><strong>Blend satire and sincerity to connect emotionally</strong></li></ol><p>Nike walks a tightrope here: the campaign mocks tired football tropes but still celebrates genuine passion for the game. This mix helps the brand stay culturally sharp while maintaining authenticity&#x2014;a model other lifestyle brands can learn from.</p><p>Nike&#x2019;s &#x201C;SCARY GOOD&#x201D; campaign is more than a creative stunt&#x2014;it&#x2019;s a masterclass in using cultural language, irreverence, and genre-bending storytelling to reclaim relevance.</p><p>For marketers looking to reboot stale narratives or reposition their brand voice, this campaign proves that the scariest thing isn&#x2019;t horror&#x2014;it&#x2019;s playing it safe.</p><div class="kg-card kg-callout-card kg-callout-card-grey"><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">This article is created by humans with AI assistance, powered by ContentGrow. 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