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        </figure><h2 id="final-thoughts">Final thoughts</h2><p>KLAP is the k ...

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<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:media="http://search.yahoo.com/mrss/"><channel><title><![CDATA[ContentGrip]]></title><description><![CDATA[AI tool insights for B2B marketers, PR pros, and journalists]]></description><link>https://www.contentgrip.com/</link><image><url>https://www.contentgrip.com/favicon.png</url><title>ContentGrip</title><link>https://www.contentgrip.com/</link></image><generator>Ghost 5.129</generator><lastBuildDate>Thu, 03 Jul 2025 11:05:09 GMT</lastBuildDate><atom:link href="https://www.contentgrip.com/rss/" rel="self" type="application/rss+xml"/><ttl>60</ttl><item><title><![CDATA[CVS and Reddit partner up on retail media targeting]]></title><description><![CDATA[CVS and Reddit launch a data partnership that gives marketers new offsite targeting and sales tracking capabilities]]></description><link>https://www.contentgrip.com/cvs-reddit-partnership/</link><guid isPermaLink="false">6864ef24ee4d5b000181e58b</guid><category><![CDATA[Martech]]></category><dc:creator><![CDATA[Patrecia Meliana]]></dc:creator><pubDate>Thu, 03 Jul 2025 11:00:17 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2025/07/CVS-and-Reddit-partner-up-on-retail-media-targeting.webp" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2025/07/CVS-and-Reddit-partner-up-on-retail-media-targeting.webp" alt="CVS and Reddit partner up on retail media targeting"><p>Retail media has a new frontier: Reddit. CVS Media Exchange is teaming up with the social platform in a first-of-its-kind clean room partnership that lets brands target CVS shoppers based on both subreddit activity and purchase behavior.</p><p>The deal, announced at the Cannes Lions International Festival of Creativity, gives advertisers beta access starting in Q4. It links CVS’s 90 million loyalty members with Reddit’s 108 million daily users—offering the ability to track whether ad viewers actually buy products in CVS stores or online.</p><p>For marketers, this is more than a flashy integration. It signals a new push to validate retail media’s core promise: measurable, purchase-driven outcomes—even when ads appear offsite.</p><p>This article unpacks the CVS–Reddit partnership, the strategic context behind it, and what marketers should know as the lines between media, data, and commerce continue to blur.</p><h2 id="short-on-time">Short on time?</h2><p>Here is a table of content for quick access:</p><ul><li><a href="https://www.contentgrip.com/cvs-reddit-partnership/#whats-happening-between-cvs-and-reddit" rel="noreferrer">What’s happening between CVS and Reddit?</a></li><li><a href="https://www.contentgrip.com/cvs-reddit-partnership/#why-it-matters" rel="noreferrer">Why it matters</a></li><li><a href="https://www.contentgrip.com/cvs-reddit-partnership/#what-marketers-should-know" rel="noreferrer">What marketers should know</a></li></ul><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/future-ai-marketing/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">The future of marketing: AI transformations by 2025</div><div class="kg-bookmark-description">Discover AI marketing’s future in 2025 with predictions on automation, personalization, decision-making, emerging tech, and ethical challenges.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-557.png" alt="CVS and Reddit partner up on retail media targeting"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/future-of-ai-in-marketing-26.webp" alt="CVS and Reddit partner up on retail media targeting" onerror="this.style.display = 'none'"></div></a></figure><h2 id="whats-happening-between-cvs-and-reddit">What's happening between CVS and Reddit?</h2><p>CVS’s retail media arm, <a href="https://www.retailbrew.com/stories/2025/06/13/cvs-launches-new-retail-media-ad-partnership-with-reddit" rel="noreferrer">CVS Media Exchange, is launching a clean room collaboration with Reddit</a>.</p><p>The idea: brands can use CVS’s first-party data to identify loyalty shoppers who also engage on Reddit, target them based on their subreddit behavior, and then track if they purchase products after seeing the ads.</p><p>This targeting data will be privacy-safe, thanks to the clean room architecture, which allows each platform to match and analyze user overlaps without directly sharing identifiable data.</p><p>While Reddit and CVS haven’t disclosed how many loyalty users overlap with Reddit’s audience, the play here is about combining context-rich intent data (from subreddit activity) with conversion-linked purchase signals (from CVS transactions).</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/reddit-advertisers-and-agencies-feature/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Reddit lets agencies share ad profiles</div><div class="kg-bookmark-description">New Reddit feature lets advertisers and agencies share profiles and assets to simplify collaboration.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-556.png" alt="CVS and Reddit partner up on retail media targeting"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Atikah Amalia</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/redding-featured-image-3.webp" alt="CVS and Reddit partner up on retail media targeting" onerror="this.style.display = 'none'"></div></a></figure><h2 id="why-it-matters">Why it matters</h2><p>Retail media is booming—but also facing growing scrutiny. Offsite targeting, in particular, has drawn pushback from brands frustrated with rising CPMs and opaque performance metrics.</p><p>This deal is CVS’s answer to that skepticism.</p><p>Instead of just offering ad inventory on its own site or app, CVS is now extending its shopper intelligence into Reddit—a platform known for high-intent engagement, especially in wellness, beauty, and lifestyle communities.</p><p>“If you think about the health and wellness conversations that are happening within the Reddit platform, it’s primed for insertion of brands—through the data assets that we have—into that conversation,” said Parbinder Dhariwal, Vice President and General Manager at CVS Media Exchange.</p><p>Reddit’s Chief Revenue Officer Mike Romoff echoed this, saying the partnership connects Reddit’s “unique intent and authenticity” with CVS’s purchase ecosystem to “create a seamless path-to-purchase experience.”</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/gen-z-search-behavior-tiktok-chatgpt/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Gen Z search habits: TikTok, Reddit, ChatGPT over Google</div><div class="kg-bookmark-description">Resolve’s latest study shows TikTok, Reddit, and ChatGPT are becoming Gen Z’s go-to search tools</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-555.png" alt="CVS and Reddit partner up on retail media targeting"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/Gen-Z-search-habits-in-TikTok--Reddit--ChatGPT-over-Google-2.webp" alt="CVS and Reddit partner up on retail media targeting" onerror="this.style.display = 'none'"></div></a></figure><h2 id="what-marketers-should-know">What marketers should know</h2><p>This clean room collaboration is more than just another retail media tool—it’s a potential shift in how brands approach offsite ad strategy and attribution. Here are four takeaways for marketers:</p><p><strong>1. Cross-platform shopper insights just got stronger</strong></p><p>CVS’s loyalty data offers a goldmine of verified purchase behavior. Combined with Reddit’s topic-driven interest signals, marketers can build nuanced audience segments—think skincare buyers active in r/skincareaddiction or supplement shoppers engaging in r/fitness.</p><p><strong>2. Attribution clarity beyond owned platforms</strong></p><p>The clean room setup enables closed-loop measurement, even for offsite impressions. This could help justify higher CPMs if brands can prove ads seen on Reddit led to CVS purchases—a long-standing ask in offsite retail media.</p><p><strong>3. First-party data is now media-agnostic</strong></p><p>Retailers like CVS are beginning to treat their shopper data as a media asset, independent of their owned platforms. That opens up a future where loyalty signals can travel with audiences across the web—so long as privacy and permissions are respected.</p><p><strong>4. Expect more of these partnerships</strong></p><p>This CVS–Reddit deal is part of a broader wave of cross-platform clean room collaborations. For marketers, this means more opportunities—but also more complexity. You’ll need strong data governance, creative adaptation for niche platforms, and clear measurement frameworks to make these partnerships work.</p><p>The CVS–Reddit partnership marks a strategic evolution in retail media—moving from owned-and-operated ecosystems into contextual, community-based environments like Reddit.</p><p>For marketers, the opportunity is clear: <strong>pair rich shopper data with authentic digital spaces</strong> to drive not just impressions, but measurable outcomes.</p><p>As Q4 approaches and the beta opens, brands should start evaluating their Reddit presence, mapping high-intent communities, and preparing to plug CVS data into their audience strategy.</p><div class="kg-card kg-callout-card kg-callout-card-grey"><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">This article is created by humans with AI assistance, powered by ContentGrow. Ready to explore full-service content solutions starting at $2,000/month?</strong></b></i><a href="https://calendly.com/enrickoman/call-with-contentgrow"> <u><i><b><strong class="italic underline" style="white-space: pre-wrap;">Book a discovery call today</strong></b></i></u></a><i><b><strong class="italic" style="white-space: pre-wrap;">.</strong></b></i></div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/enrickoman/call-with-contentgrow?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a discovery call (for brands & publishers) - ContentGrow</div><div class="kg-bookmark-description">Thanks for booking a call with ContentGrow. We provide scalable and tailored content creation services for B2B brands and publishers worldwide.Let’s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a-236.png" alt="CVS and Reddit partner up on retail media targeting"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/opengraph_4dc79812-193.png" alt="CVS and Reddit partner up on retail media targeting" onerror="this.style.display = 'none'"></div></a></figure>]]></content:encoded></item><item><title><![CDATA[Matcha madness: how brands are capitalizing on the green gold rush]]></title><description><![CDATA[Matcha is no longer just a wellness trend—it’s a branding powerhouse. Here’s how marketers can tap into its green momentum.]]></description><link>https://www.contentgrip.com/matcha-marketing-trend/</link><guid isPermaLink="false">6854b7812b43ac0001240a9d</guid><category><![CDATA[Content Marketing]]></category><dc:creator><![CDATA[Patrecia Meliana]]></dc:creator><pubDate>Thu, 03 Jul 2025 02:00:14 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2025/06/Why-matcha-is-marketing-gold-and-how-brands-are-using-it.webp" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2025/06/Why-matcha-is-marketing-gold-and-how-brands-are-using-it.webp" alt="Matcha madness: how brands are capitalizing on the green gold rush"><p>What do noodles, coffee, and fried chicken have in common? The answer: matcha.</p><p>This vivid green tea powder, once reserved for Japanese tea ceremonies, has exploded into a full-blown global craze. Beyond its health benefits and calming buzz, matcha has become a cultural signifier—representing clean living, elevated taste, and a touch of status.</p><p>From convenience store snacks to influencer-crafted lattes, the matcha wave is still swelling, and savvy brands are riding it.</p><p>This article explores why matcha is everywhere right now, how it became a viral food phenomenon, and what strategic moves marketers can make to capitalize on its momentum.</p><h2 id="short-on-time"><strong>Short on time?</strong></h2><p>Here’s a table of contents for quick access:</p><ul><li><a href="https://www.contentgrip.com/matcha-marketing-trend/#the-rise-of-the-matcha-obsession" rel="noreferrer">The rise of the matcha obsession</a></li><li><a href="https://www.contentgrip.com/matcha-marketing-trend/#matcha-in-literally-everything" rel="noreferrer">Matcha in literally everything</a></li><li><a href="https://www.contentgrip.com/matcha-marketing-trend/#the-marketing-power-of-matcha" rel="noreferrer">The marketing power of matcha</a></li><li><a href="https://www.contentgrip.com/matcha-marketing-trend/#how-brands-can-ride-the-matcha-wave" rel="noreferrer">How brands can ride the matcha wave</a></li></ul><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/brands-thriving-with-gen-z/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Gen Z consumer trends and key insights for 2024 success</div><div class="kg-bookmark-description">Discover how 5 brands are captivating Gen Z with fresh approaches, social responsibility, and authentic engagement.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-498.png" alt="Matcha madness: how brands are capitalizing on the green gold rush"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/5-brands-thriving-with-Gen-Z-what-they-re-doing-right-31.webp" alt="Matcha madness: how brands are capitalizing on the green gold rush" onerror="this.style.display = 'none'"></div></a></figure><h2 id="the-rise-of-the-matcha-obsession"><strong>The rise of the matcha obsession</strong></h2><p>Packed with wellness-first and a bonus of aesthetics second, matcha’s staying power starts with its health halo.</p><p><a href="https://www.verywellhealth.com/matcha-benefits-11708757"><u>Packed with antioxidants</u></a>—especially catechins like EGCG—it’s linked to stress reduction, calm focus, and a mild energy boost without the crash. <a href="https://seniorfitness.org/health-benefits-of-matcha/"><u>L-theanine</u></a>, a naturally occurring amino acid in matcha, adds to its appeal by enhancing cognitive function and reducing anxiety.</p><p>Clean-eating communities and wellness influencers have embraced it, elevating matcha from niche health trend to everyday ritual.</p><p>Plus it's a social media magnet!</p><figure class="kg-card kg-embed-card"><blockquote class="tiktok-embed" cite="https://www.tiktok.com/@yuuuuto38/video/7461184080688844050" data-video-id="7461184080688844050" data-embed-from="oembed" style="max-width:605px; min-width:325px;"> <section> <a target="_blank" title="@yuuuuto38" href="https://www.tiktok.com/@yuuuuto38?refer=embed">@yuuuuto38</a> <p>日本のおすすめ抹茶スイーツまとめ8選/Food Travel in Japan🍵 ①三軒茶屋「PARKSTORE」抹茶クリームドーナツ ㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤ ②押上「あんみつの深緑堂」抹茶ぜんざい　 ㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤ ③愛知「T-bearcafe」抹茶いちご大福ソフト ㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤ ④渋谷「ななや青山店」抹茶チョコ食べ比べセット ㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤ ⑤ 田原町「marblecafe」ベイクドチーズケーキ+抹茶アフォガード ㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤ ⑥ 吉祥寺「capoon抹茶製造所」抹茶ロールケーキ ㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤ ⑦三越前「IPPUKU&MATCHA」抹茶バスクチーズケーキ&抹茶プリン ㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤ ⑧銀座「Mercerbis」抹茶シフォンケーキ ㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤ どれが一番食べてみたい？ ㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤ <a title="東京グルメ" target="_blank" href="https://www.tiktok.com/tag/%E6%9D%B1%E4%BA%AC%E3%82%B0%E3%83%AB%E3%83%A1?refer=embed">#東京グルメ</a> <a title="東京カフェ" target="_blank" href="https://www.tiktok.com/tag/%E6%9D%B1%E4%BA%AC%E3%82%AB%E3%83%95%E3%82%A7?refer=embed">#東京カフェ</a> <a title="抹茶" target="_blank" href="https://www.tiktok.com/tag/%E6%8A%B9%E8%8C%B6?refer=embed">#抹茶</a> <a title="matcha" target="_blank" href="https://www.tiktok.com/tag/matcha?refer=embed">#matcha</a> <a title="japanesefood" target="_blank" href="https://www.tiktok.com/tag/japanesefood?refer=embed">#japanesefood</a> </p> <a target="_blank" title="♬ オリジナル楽曲 - キノピオAI セカンド🍄【公式】 - キノピオAI セカンド🍄【公式】" href="https://www.tiktok.com/music/オリジナル楽曲-キノピオAI-セカンド🍄公式-7431086247709248273?refer=embed">♬ オリジナル楽曲 - キノピオAI セカンド🍄【公式】 - キノピオAI セカンド🍄【公式】</a> </section> </blockquote> <script async src="https://www.tiktok.com/embed.js"></script></figure><p>With over <a href="https://www.the-express.com/lifestyle/food-drink/167254/tiktok-slam-overconsumption-matcha-global-shortage"><u>42 million TikTok posts tied to #matcha</u></a>, the drink has become a digital darling. Its vibrant hue and creamy textures look great on camera, helping it thrive in video-centric platforms. Weekly hashtags like #MatchaMonday have turned this beverage into a lifestyle. In short: matcha doesn’t just taste good—it performs well on social.</p><figure class="kg-card kg-embed-card"><blockquote class="tiktok-embed" cite="https://www.tiktok.com/@peachpatra/video/7503003708607712530" data-video-id="7503003708607712530" data-embed-from="oembed" style="max-width:605px; min-width:325px;"> <section> <a target="_blank" title="@peachpatra" href="https://www.tiktok.com/@peachpatra?refer=embed">@peachpatra</a> <p>cold whisking my matcha🙌🏻 <a title="matchalatte" target="_blank" href="https://www.tiktok.com/tag/matchalatte?refer=embed">#matchalatte</a> <a title="marukyukoyamaen" target="_blank" href="https://www.tiktok.com/tag/marukyukoyamaen?refer=embed">#marukyukoyamaen</a> </p> <a target="_blank" title="♬ Chopin Nocturne No. 2 Piano Mono - moshimo sound design" href="https://www.tiktok.com/music/Chopin-Nocturne-No-2-Piano-Mono-6817665487665629186?refer=embed">♬ Chopin Nocturne No. 2 Piano Mono - moshimo sound design</a> </section> </blockquote> <script async src="https://www.tiktok.com/embed.js"></script></figure><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/tiktok-trends-gen-z-marketing-guide/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">TikTok trends 2025: what Gen Z wants and how brands can win</div><div class="kg-bookmark-description">Gen Z is rewriting the rules of brand discovery on TikTok. Here’s how to stay relevant.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-497.png" alt="Matcha madness: how brands are capitalizing on the green gold rush"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/The-ultimate-list-of-TikTok-trends-for-Gen-Z-marketing-1.webp" alt="Matcha madness: how brands are capitalizing on the green gold rush" onerror="this.style.display = 'none'"></div></a></figure><h2 id="matcha-in-literally-everything"><strong>Matcha in literally everything</strong></h2><p>Matcha isn’t just riding the wellness wave—it’s rewriting menus across the globe. From savory dishes to sweet indulgences, this vibrant green powder is showing up in places no one expected.</p><p>What started as a niche ingredient in tea ceremonies has become a creative canvas for chefs, food brands, and cafes eager to serve up something bold, healthy-ish, and irresistibly Instagrammable.</p><h3 id="matcha-noodles-and-ramen"><strong>Matcha noodles and ramen</strong></h3><p>From Japanese fusion restaurants to homegrown instant ramen brands, matcha is showing up in savory formats too. The novelty factor combined with a mild tea flavor offers diners a playful twist on traditional Asian staples.</p><figure class="kg-card kg-embed-card"><blockquote class="tiktok-embed" cite="https://www.tiktok.com/@tienisdrinkingmatcha/video/7419220415169514772" data-video-id="7419220415169514772" data-embed-from="oembed" style="max-width:605px; min-width:325px;"> <section> <a target="_blank" title="@tienisdrinkingmatcha" href="https://www.tiktok.com/@tienisdrinkingmatcha?refer=embed">@tienisdrinkingmatcha</a> <p>So obsessed with matcha I had to try this matcha ramen 🍵 Suprisingly it exceeded my expectations! The flavor is rich and savory, with a distinct grassy note from the matcha that pairs surprisingly well with the duck and noodles. It is a bit creamier than I typically prefer, but it’s still enjoyable. I can see how this could be an acquired taste for some, but if you love matcha and are open to bold flavors, it’s definitely worth a try. Available at Mensho Tokyo 🍜 <a title="sydney" target="_blank" href="https://www.tiktok.com/tag/sydney?refer=embed">#sydney</a> <a title="sydneyeats" target="_blank" href="https://www.tiktok.com/tag/sydneyeats?refer=embed">#sydneyeats</a> <a title="sydneyfoodie" target="_blank" href="https://www.tiktok.com/tag/sydneyfoodie?refer=embed">#sydneyfoodie</a> <a title="placesinsydney" target="_blank" href="https://www.tiktok.com/tag/placesinsydney?refer=embed">#placesinsydney</a> <a title="sydneylocal" target="_blank" href="https://www.tiktok.com/tag/sydneylocal?refer=embed">#sydneylocal</a> <a title="exploresydney" target="_blank" href="https://www.tiktok.com/tag/exploresydney?refer=embed">#exploresydney</a> <a title="matcha" target="_blank" href="https://www.tiktok.com/tag/matcha?refer=embed">#matcha</a> <a title="matchalover" target="_blank" href="https://www.tiktok.com/tag/matchalover?refer=embed">#matchalover</a> <a title="menshoramen" target="_blank" href="https://www.tiktok.com/tag/menshoramen?refer=embed">#menshoramen</a> <a title="matcharamen" target="_blank" href="https://www.tiktok.com/tag/matcharamen?refer=embed">#matcharamen</a> <a title="sydneyramen" target="_blank" href="https://www.tiktok.com/tag/sydneyramen?refer=embed">#sydneyramen</a> <a title="fypシ゚" target="_blank" href="https://www.tiktok.com/tag/fyp%E3%82%B7%E3%82%9A?refer=embed">#fypシ゚</a> <a title="fyppppppppppppppppppppppp" target="_blank" href="https://www.tiktok.com/tag/fyppppppppppppppppppppppp?refer=embed">#fyppppppppppppppppppppppp</a> </p> <a target="_blank" title="♬ for the matcha gals - Patricia Angela" href="https://www.tiktok.com/music/for-the-matcha-gals-7338527309168921390?refer=embed">♬ for the matcha gals - Patricia Angela</a> </section> </blockquote> <script async src="https://www.tiktok.com/embed.js"></script></figure><h3 id="matcha-coffee-and-lattes"><strong>Matcha coffee and lattes</strong></h3><p>Major players like Starbucks have leaned into customizable matcha drinks, often combining espresso and green tea into a two-caffeine hit. Independents are taking it further with DIY matcha-espresso kits, letting fans create their own drinks at home—and post the results online.</p><figure class="kg-card kg-embed-card"><blockquote class="tiktok-embed" cite="https://www.tiktok.com/@peachiemariam/video/7457994309745331499" data-video-id="7457994309745331499" data-embed-from="oembed" style="max-width:605px; min-width:325px;"> <section> <a target="_blank" title="@peachiemariam" href="https://www.tiktok.com/@peachiemariam?refer=embed">@peachiemariam</a> <p>Making and Trying the new matcha recipe at Starbucks! I think this is the closest a fast food coffeeshop will get to traditional matcha lol <a title="starbucks" target="_blank" href="https://www.tiktok.com/tag/starbucks?refer=embed">#starbucks</a> <a title="matcha" target="_blank" href="https://www.tiktok.com/tag/matcha?refer=embed">#matcha</a> <a title="tarbucks" target="_blank" href="https://www.tiktok.com/tag/tarbucks?refer=embed">#tarbucks</a> <a title="fyp" target="_blank" href="https://www.tiktok.com/tag/fyp?refer=embed">#fyp</a> <a title="starbucksdrinks" target="_blank" href="https://www.tiktok.com/tag/starbucksdrinks?refer=embed">#starbucksdrinks</a> <a title="target" target="_blank" href="https://www.tiktok.com/tag/target?refer=embed">#target</a> <a title="barista" target="_blank" href="https://www.tiktok.com/tag/barista?refer=embed">#barista</a> <a title="foryou" target="_blank" href="https://www.tiktok.com/tag/foryou?refer=embed">#foryou</a> <a title="targetstarbucks" target="_blank" href="https://www.tiktok.com/tag/targetstarbucks?refer=embed">#targetstarbucks</a> <a title="starbucksbarista" target="_blank" href="https://www.tiktok.com/tag/starbucksbarista?refer=embed">#starbucksbarista</a> <a title="contentcreator" target="_blank" href="https://www.tiktok.com/tag/contentcreator?refer=embed">#contentcreator</a> <a title="coffeeshop" target="_blank" href="https://www.tiktok.com/tag/coffeeshop?refer=embed">#coffeeshop</a> <a title="matchalatte" target="_blank" href="https://www.tiktok.com/tag/matchalatte?refer=embed">#matchalatte</a> <a title="matchatok" target="_blank" href="https://www.tiktok.com/tag/matchatok?refer=embed">#matchatok</a> *my opinions not Targets*</p> <a target="_blank" title="♬ original sound - Mariam 🦋" href="https://www.tiktok.com/music/original-sound-7457994219739728683?refer=embed">♬ original sound - Mariam 🦋</a> </section> </blockquote> <script async src="https://www.tiktok.com/embed.js"></script></figure><h3 id="matcha-fried-chicken"><strong>Matcha fried chicken</strong></h3><p>Yes, really. In Korea and Japan, matcha is finding its way into fried chicken coatings—melding umami with bitter-sweetness. Social media reactions range from curious to obsessed with creators experimenting and sharing their matcha flavored fried chicken recipes.</p>

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<h3 id="matcha-desserts-and-snacks"><strong>Matcha desserts and snacks</strong></h3><p>Matcha KitKats, pancakes, croissants—you name it. Once a novelty, matcha sweets are now mainstream, found in everything from upscale bakeries to 7-Eleven shelves. The flavor taps both indulgence and health trends, making it versatile across demographics.</p><figure class="kg-card kg-embed-card"><blockquote class="tiktok-embed" cite="https://www.tiktok.com/@juniamatou/video/7445977500297071880" data-video-id="7445977500297071880" data-embed-from="oembed" style="max-width:605px; min-width:325px;"> <section> <a target="_blank" title="@juniamatou" href="https://www.tiktok.com/@juniamatou?refer=embed">@juniamatou</a> <p>私は抹茶を愛しています🍵<a title="抹茶" target="_blank" href="https://www.tiktok.com/tag/%E6%8A%B9%E8%8C%B6?refer=embed">#抹茶</a> <a title="スイーツ" target="_blank" href="https://www.tiktok.com/tag/%E3%82%B9%E3%82%A4%E3%83%BC%E3%83%84?refer=embed">#スイーツ</a> <a title="飯テロ" target="_blank" href="https://www.tiktok.com/tag/%E9%A3%AF%E3%83%86%E3%83%AD?refer=embed">#飯テロ</a> <a title="大食い" target="_blank" href="https://www.tiktok.com/tag/%E5%A4%A7%E9%A3%9F%E3%81%84?refer=embed">#大食い</a><a title="mukbang" target="_blank" href="https://www.tiktok.com/tag/mukbang?refer=embed">#mukbang</a> <a title="asmr" target="_blank" href="https://www.tiktok.com/tag/asmr?refer=embed">#asmr</a> <a title="sweet" target="_blank" href="https://www.tiktok.com/tag/sweet?refer=embed">#sweet</a> </p> <a target="_blank" title="♬ 3 minutes cooking parody song - Kohrogi" href="https://www.tiktok.com/music/3-minutes-cooking-parody-song-6817164889828624385?refer=embed">♬ 3 minutes cooking parody song - Kohrogi</a> </section> </blockquote> <script async src="https://www.tiktok.com/embed.js"></script></figure><h2 id="the-marketing-power-of-matcha"><strong>The marketing power of matcha</strong></h2><p>Matcha isn’t just a flavor—it’s a branding tool. Its versatility allows companies to stand out, signal quality, and tap into cultural cues that resonate with today’s health-conscious and image-aware consumers.</p><h3 id="differentiation-through-flavor-innovation"><strong>Differentiation through flavor innovation</strong></h3><p>Limited-edition matcha flavors are an easy win for brands looking to stand out. Whether it’s ice cream, energy drinks, or kombucha, “matcha edition” gives a product an immediate edge: it feels indulgent and good for you.</p><h3 id="matcha-means-premium"><strong>Matcha means premium</strong></h3><p>Many brands lean into origin storytelling—featuring ceremonial-grade matcha sourced from Japan’s Uji region to justify premium pricing. The narrative of care, craftsmanship, and authenticity works especially well for eco-conscious and health-driven buyers.</p><h3 id="identity-signaling-for-a-mindful-lifestyle"><strong>Identity signaling for a mindful lifestyle</strong></h3><p>Matcha aligns with the “clean girl” aesthetic, yoga culture, and urban wellness rituals. It’s a lifestyle symbol—consumed not just for taste or health, but for what it communicates about the person consuming it. Smart marketers are aligning matcha with these subcultures to deepen resonance.</p><h2 id="how-brands-can-ride-the-matcha-wave"><strong>How brands can ride the matcha wave</strong></h2><h3 id="1-launch-limited-edition-matcha-products"><strong>1. Launch limited-edition matcha products</strong></h3><p>Scarcity drives hype. Think seasonal matcha lattes, green tea dessert drops, or collabs with local tea influencers. Pair launches with creator partnerships to build early buzz.</p><h3 id="2-innovate-across-categories"><strong>2. Innovate across categories</strong></h3><p>Matcha isn’t confined to tea shops. Brands are finding success blending it into surprising formats—like matcha beer or aioli. These mashups fuel curiosity and encourage shareable content, especially when the recipes go viral.</p><h3 id="3-use-origin-stories-as-brand-assets"><strong>3. Use origin stories as brand assets</strong></h3><p>From tea fields in Japan to artisan production methods, brands can use storytelling to connect with conscious consumers. Packaging, in-store visuals, and short-form videos can elevate matcha from ingredient to experience.</p><h2 id="matcha-your-way-into-hearts-and-carts"><strong>Matcha your way into hearts and carts</strong></h2><p>Matcha’s continued evolution proves it’s more than just a fleeting food fad.</p><p>Whether savory or sweet, traditional or quirky, the green powder has cemented its place in the modern flavor palette and the brand strategy playbook.</p><p>For marketers, the takeaway is clear: matcha offers a powerful blend of visual appeal, health benefit alignment, and cultural cachet. The real opportunity lies in thoughtful innovation—products that feel both fresh and familiar, tied together with a strong narrative.</p><p>Matcha your move. The audience is already watching.</p><div class="kg-card kg-callout-card kg-callout-card-grey"><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">This article is created by humans with AI assistance, powered by ContentGrow. Ready to explore full-service content solutions starting at $2,000/month? </strong></b></i><a href="https://calendly.com/enrickoman/call-with-contentgrow" rel="noreferrer"><u><i><b><strong class="italic underline" style="white-space: pre-wrap;">Book a discovery call</strong></b></i></u><i><b><strong class="italic" style="white-space: pre-wrap;"> today</strong></b></i></a><i><b><strong class="italic" style="white-space: pre-wrap;">.</strong></b></i></div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/enrickoman/call-with-contentgrow?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a discovery call (for brands & publishers) - ContentGrow</div><div class="kg-bookmark-description">Thanks for booking a call with ContentGrow. We provide scalable and tailored content creation services for B2B brands and publishers worldwide.Let’s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a-211.png" alt="Matcha madness: how brands are capitalizing on the green gold rush"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/opengraph_4dc79812-168.png" alt="Matcha madness: how brands are capitalizing on the green gold rush" onerror="this.style.display = 'none'"></div></a></figure>]]></content:encoded></item><item><title><![CDATA[Dove’s AI-era real beauty campaign wins big at Cannes Lions]]></title><description><![CDATA[From beauty standards to public transport, this year’s Cannes Lions campaigns tackled AI, incentives, and misinformation]]></description><link>https://www.contentgrip.com/dove-real-beauty-award/</link><guid isPermaLink="false">6864dc48ee4d5b000181e4d6</guid><category><![CDATA[Martech]]></category><dc:creator><![CDATA[Patrecia Meliana]]></dc:creator><pubDate>Wed, 02 Jul 2025 12:00:46 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2025/07/Dove---s-AI-era-real-beauty-campaign-wins-big-at-Cannes-Lions.webp" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2025/07/Dove---s-AI-era-real-beauty-campaign-wins-big-at-Cannes-Lions.webp" alt="Dove’s AI-era real beauty campaign wins big at Cannes Lions"><p>In a year when AI loomed large over every industry conversation, Dove’s “Real Beauty” campaign reasserted the brand’s relevance by taking a principled stand—and snagging the Media Grand Prix at <a href="https://www.canneslions.com/" rel="noreferrer">Cannes Lions 2025</a> in the process.</p><p>Meanwhile, Indian Railways tapped into national lottery fever to solve a billion-dollar problem, winning the PR Grand Prix. Vaseline continued its multi-pronged effort to reclaim health authority with creators and earned the Social & Creator Grand Prix.</p><p>This article explores what each of these award-winning campaigns did right—and what B2B marketers can take away from their bold moves.</p><h1 id="short-on-time">Short on time?</h1><p>Here’s a table of contents for quick access:</p><ul><li><a href="https://www.contentgrip.com/dove-real-beauty-award/#dove-tackles-ai-generated-beauty-with-pinterest-powered-campaign" rel="noreferrer">Dove tackles AI-generated beauty with Pinterest-powered campaign</a></li><li><a href="https://www.contentgrip.com/dove-real-beauty-award/#indian-railways-lottery-ticket-hack-transforms-pr-into-infrastructure-impact" rel="noreferrer">Indian Railways’ lottery-ticket hack transforms PR into infrastructure impact</a></li><li><a href="https://www.contentgrip.com/dove-real-beauty-award/#vaseline-goes-creator-first-to-fight-health-misinformation" rel="noreferrer">Vaseline goes creator-first to fight health misinformation</a></li><li><a href="https://www.contentgrip.com/dove-real-beauty-award/#what-marketers-should-know" rel="noreferrer">What marketers should know</a></li></ul><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/future-ai-marketing/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">The future of marketing: AI transformations by 2025</div><div class="kg-bookmark-description">Discover AI marketing’s future in 2025 with predictions on automation, personalization, decision-making, emerging tech, and ethical challenges.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-541.png" alt="Dove’s AI-era real beauty campaign wins big at Cannes Lions"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/future-of-ai-in-marketing-23.webp" alt="Dove’s AI-era real beauty campaign wins big at Cannes Lions" onerror="this.style.display = 'none'"></div></a></figure><h2 id="dove-tackles-ai-generated-beauty-with-pinterest-powered-campaign">Dove tackles AI-generated beauty with Pinterest-powered campaign</h2><p>Dove’s “<a href="https://www.dove.com/au/stories/campaigns/keep-beauty-real.html" rel="noreferrer">Real Beauty Redefined for the AI Era</a>” campaign, executed with Mindshare and Pinterest, made a strategic media play that directly targeted the rising flood of AI-generated beauty images. The initiative encouraged users to shape Pinterest’s algorithm by creating and engaging with content that reflected authentic, natural beauty standards.</p><figure class="kg-card kg-embed-card"><iframe width="200" height="113" src="https://www.youtube.com/embed/_a_uV4BsxKo?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen title="The Code | A Dove Film | Dove Self-Esteem Project"></iframe></figure><p>By seeding these user-generated visions into Pinterest’s ecosystem, the platform’s visual discovery engine began serving up more inclusive and realistic images—flipping the script on algorithmic bias. The campaign’s out-of-home rollout in global cities like London and New York gave it physical legs, while Dove’s AI pledge (“never use AI to create or distort women’s images”) added brand integrity to the mix.</p><p>With 4 billion earned impressions and 500 million views, Dove didn’t just win impressions—it sparked a conversation about ethical media in the AI age.</p><h2 id="indian-railways-lottery-ticket-hack-transforms-pr-into-infrastructure-impact">Indian Railways' lottery-ticket hack transforms PR into infrastructure impact</h2><p>India’s national rail system was losing US$820 million annually due to ticket dodging. Enter “Lucky Yatra,” a behavioral economics twist from FCB India that turned train tickets into lottery entries.</p><figure class="kg-card kg-embed-card"><iframe width="200" height="113" src="https://www.youtube.com/embed/19fzAvuFq0I?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen title="Indian Railways - Lucky Yatra (case study)"></iframe></figure><p>As the world’s most lottery-obsessed country, India proved the perfect testing ground. By leveraging the thrill of winning, the campaign drove US$685 million in legitimate ticket sales—funds reinvested into public transit infrastructure.</p><p>This wasn’t just PR spin; it was systems-level marketing.</p><p>The campaign demonstrated how old-school sectors can use creativity to incentivize compliance and fuel systemic improvements—lessons any public service marketer should note.</p><h2 id="vaseline-goes-creator-first-to-fight-health-misinformation">Vaseline goes creator-first to fight health misinformation</h2><p>“Vaseline Verified,” led by Ogilvy Singapore, leaned on social creators not to boost brand affinity, but to reclaim credibility in a space crowded with misinformation.</p><figure class="kg-card kg-embed-card"><iframe width="200" height="113" src="https://www.youtube.com/embed/ApwxlBruV90?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen title="Vaseline - Vaseline Verified (case study)"></iframe></figure><p>Targeting health hacks and sketchy TikTok trends, the campaign featured creators debunking common petroleum jelly myths—backed by product science.</p><p>The kicker? These videos became Vaseline ads, merging user trust with brand voice. With a 43% bump in sales and 7.1 million views, the campaign proved that creator partnerships don’t have to be gimmicky to work. They just need clarity, credibility, and the right distribution strategy.</p><h2 id="what-marketers-should-know">What marketers should know</h2><ol><li><strong>Use AI constraints to your advantage</strong></li></ol><p>Dove didn’t just use AI—they challenged it. For marketers worried about AI eroding trust, this campaign is proof that resisting the trend (with substance) can be just as powerful as embracing it.</p><ol start="2"><li><strong>Gamify where compliance is a hurdle</strong></li></ol><p>Indian Railways showed how incentives can nudge behavior at scale. Marketers in regulated or low-compliance sectors (think: finance, healthcare) can borrow this playbook to make boring processes feel rewarding.</p><ol start="3"><li><strong>Let creators lead, but with guardrails</strong></li></ol><p>Vaseline’s myth-busting approach shows that creators don’t just entertain—they educate. Give them clear goals, then let them engage audiences in ways traditional ads can’t.</p><div class="kg-card kg-callout-card kg-callout-card-grey"><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">This article is created by humans with AI assistance, powered by ContentGrow. Ready to explore full-service content solutions starting at $2,000/month?</strong></b></i><a href="https://calendly.com/enrickoman/call-with-contentgrow"> <u><i><b><strong class="italic underline" style="white-space: pre-wrap;">Book a discovery call today</strong></b></i></u></a><i><b><strong class="italic" style="white-space: pre-wrap;">.</strong></b></i></div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/enrickoman/call-with-contentgrow?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a discovery call (for brands & publishers) - ContentGrow</div><div class="kg-bookmark-description">Thanks for booking a call with ContentGrow. We provide scalable and tailored content creation services for B2B brands and publishers worldwide.Let’s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a-230.png" alt="Dove’s AI-era real beauty campaign wins big at Cannes Lions"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/opengraph_4dc79812-187.png" alt="Dove’s AI-era real beauty campaign wins big at Cannes Lions" onerror="this.style.display = 'none'"></div></a></figure>]]></content:encoded></item><item><title><![CDATA[KLAP review: turn long videos into viral clips in minutes]]></title><description><![CDATA[The AI-powered video clipping tool for YouTube, podcasts, webinars, and more]]></description><link>https://www.contentgrip.com/klap-ai-tool-review/</link><guid isPermaLink="false">6864f5f1f7f0ce0001c1e38b</guid><category><![CDATA[Martech]]></category><dc:creator><![CDATA[ContentGrip Staff]]></dc:creator><pubDate>Wed, 02 Jul 2025 09:10:05 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2025/07/KLAP-review-turn-long-videos-into-viral-clips-in-minutes.webp" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2025/07/KLAP-review-turn-long-videos-into-viral-clips-in-minutes.webp" alt="KLAP review: turn long videos into viral clips in minutes"><p><strong>Ever feel like your best content is buried in long videos no one finishes?</strong></p><p>You’re not alone. As <a href="https://www.contentgrip.com/gen-z-content-strategy/"><u>attention spans shrink</u></a> and social platforms increasingly favor short-form video, creators and marketers need to adapt. But cutting down content manually takes time—and lots of it.</p><p>That’s where tools like KLAP come in. This AI-powered platform takes your long-form videos (think YouTube interviews, webinars, Zoom recordings, or podcasts) and automatically transforms them into engaging, short clips ready for TikTok, Reels, Shorts, and even LinkedIn.<strong> And it does it all in just a few minutes</strong>.</p><p>If you're looking to turn one video into weeks of social content without spending hours editing, KLAP could be the shortcut you've been waiting for.</p><h2 id="short-on-time">Short on time?</h2><p>Here’s what we’ll cover:</p><ul><li><a href="https://www.contentgrip.com/klap-ai-tool-review/#what-is-klap" rel="noreferrer">What is KLAP?</a></li><li><a href="https://www.contentgrip.com/klap-ai-tool-review/#getting-started-with-klap" rel="noreferrer">Getting started with KLAP</a></li><li><a href="https://www.contentgrip.com/klap-ai-tool-review/#key-features-of-klap" rel="noreferrer">Key features of KLAP</a></li><li><a href="https://www.contentgrip.com/klap-ai-tool-review/#supported-platforms-and-formats" rel="noreferrer">Supported platforms and formats</a></li><li><a href="https://www.contentgrip.com/klap-ai-tool-review/#klaps-pricing" rel="noreferrer">Pricing</a></li><li><a href="https://www.contentgrip.com/klap-ai-tool-review/#best-practices-and-tips-for-using-klap" rel="noreferrer">Best practices and tips for using KLAP</a></li></ul><h2 id="what-is-klap">What is KLAP?</h2><p>KLAP is an AI video clipping tool designed for today’s content-hungry platforms. Instead of spending hours trimming and subtitling your videos manually, KLAP identifies high-impact moments and packages them into polished short-form content.</p><p>Copy paste a YouTube link or upload a podcast, or recording, and in minutes, KLAP delivers multiple short clips with clean captions, punchy edits, and platform-ready formatting.</p><figure class="kg-card kg-image-card"><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXfLJIZ4kLyOrew52A3zO_dLGBo6FGpN9T3cc6mfIfhoNodgNpc3NszZ9NsXt2_GMKF1-aV-GMBh5bdylSEC4jPdP4Tli-pOGEXyXeRwOmORhq9BKis4Yf8M_DhsnJM-gg0JEeL2?key=gH0dlrewc-_5egtzeAToAw" class="kg-image" alt="KLAP review: turn long videos into viral clips in minutes" loading="lazy" width="602" height="316"></figure><p><strong>Why creators love it:</strong></p><p>⏱️ Save hours on manual video editing</p><p>📣 Make long-form content discoverable in short bursts</p><p>📈 Boost reach across TikTok, Instagram Reels, YouTube Shorts, and more</p><h2 id="getting-started-with-klap">Getting started with KLAP</h2><p>The setup process? Shockingly fast.</p><p>Signing up took less than a minute via Google login. Once inside, all I had to do was paste a YouTube link, hit a few buttons to choose and customize your generation, and KLAP instantly got to work.</p><figure class="kg-card kg-image-card"><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXc00_Zi-g-z4F6fdNN-FmaA9PP8dcC8i1q5e_3L29p_rICJhWBfMn3KjmyfIki8jIWF7430LS9hXTfeZTfQWG2OloDC3CHBV8QdCws5j1H4k25isOUkuhjfomeOmBBmAsmLXZGS?key=gH0dlrewc-_5egtzeAToAw" class="kg-image" alt="KLAP review: turn long videos into viral clips in minutes" loading="lazy" width="602" height="337"></figure><figure class="kg-card kg-image-card"><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXc5_Uzm4HAlEtYomAk_0AlwQIC3SI4chMKkePLY_VhPObXGTx-w_7WXhhpBN3_teY2sRaqdTZR6Kz-Tr-GxDtL4WF6lV_oL4ZwY6GTVZUznHqytHSrVlcNH1zfj-fa7scAdB34tEw?key=gH0dlrewc-_5egtzeAToAw" class="kg-image" alt="KLAP review: turn long videos into viral clips in minutes" loading="lazy" width="602" height="453"></figure><p>From a 10-minute YouTube video, the platform generated nine short clips in under 4 minutes—each complete with automatic captions and attention-grabbing edits.</p><figure class="kg-card kg-image-card"><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXdwPqINTXKroyQtgul2NsiHhpuu1bn9pWJn4lXQFq8uwXaNVKSZFU_uCou3fC_06whOd6Qkl201U7x8ygYW5D_vba8EvPh54d5uPXTHfuhJsN78vtKcU-ij7VObCMdEg40Q7owG?key=gH0dlrewc-_5egtzeAToAw" class="kg-image" alt="KLAP review: turn long videos into viral clips in minutes" loading="lazy" width="602" height="285"></figure><p>No confusing buttons with easy and simple to understand steps. It felt almost too easy.</p><p>This level of speed and simplicity makes KLAP perfect for content teams juggling multiple platforms or solo creators trying to stay consistent.</p><h2 id="key-features-of-klap">Key features of KLAP</h2><p>What makes KLAP stand out is how intelligently it automates the tedious parts of video editing while still giving you creative control. Here’s a closer look at the features that make it a must-have for modern content creators:</p><ol><li>Smart Auto-Clipping</li></ol><p>KLAP uses AI to detect compelling moments based on voice tone, pacing, and key phrases. It then applies zoom cuts and transitions for a more dynamic viewer experience.</p><figure class="kg-card kg-image-card"><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXegLyuWli9c8nQoHxt9Brws2ishSAVO_6x05-dQnupJBCCC_-b4lrEY8JdMv9re1TxGsxNdAJUIcANkdjTUBU5C3pQUEHgzMj9h6ME3yleFMFvEvcHaRwHmFg7Rx2F3biEfFwh2?key=gH0dlrewc-_5egtzeAToAw" class="kg-image" alt="KLAP review: turn long videos into viral clips in minutes" loading="lazy" width="602" height="303"></figure><ol start="2"><li>Clean Captions & Subtitles</li></ol><p>All clips come with bold, readable subtitles—great for viewers watching without sound and for improving accessibility.</p><ol start="3"><li>Multi-Platform Export</li></ol><p>In just one click, your video is resized and optimized for TikTok, Instagram Reels, YouTube Shorts, or even professional platforms like LinkedIn.</p><figure class="kg-card kg-image-card"><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXe1kyn9pU7sJOkmwb7jcJTqfUz0r8iS9sT9WQ2uqlL2qSRxPVkLPgfqzDXcKpJxz06lthEy6JI_DwITJFXzen8K4FhfAZkKDJfRWlvLe1CZBz9TW72P6M2BH6jMnbytDEX8Pev1Ow?key=gH0dlrewc-_5egtzeAToAw" class="kg-image" alt="KLAP review: turn long videos into viral clips in minutes" loading="lazy" width="602" height="293"></figure><ol start="4"><li>Repurpose Any Content</li></ol><p>You can feed KLAP with Zoom calls, podcasts, webinars, or full-length YouTube videos—it’s built to adapt.</p><figure class="kg-card kg-image-card"><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXcOHnHeNG2ycV9pQ9jaZqEAUjoy9DM77QZC5amhIuUPND0-W9NSjG5FA9HLsmoauVFmtFJOn2J-o8QzVv7GFQirMrjw-dgHE5QDcrosAgIlWbXUxL8D8mtRvPT_OFF5W49FJTc3Cw?key=gH0dlrewc-_5egtzeAToAw" class="kg-image" alt="KLAP review: turn long videos into viral clips in minutes" loading="lazy" width="602" height="296"></figure><ol start="5"><li>Templates & Branding</li></ol><p>Maintain brand consistency with customizable fonts, logos, and color schemes.</p><figure class="kg-card kg-image-card"><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXehFr_BLFw40me5IwCEiBTCuvPwTVgfVP8zLMALw4GzhmK_3LR7zMba_LzumDPfQu4vu0QWoy9x6doqXkwjm-KZK3L3L8bqR2G6jtJOF1oOfIib17MnRt_WXzqSei3GJ9QhqltRJQ?key=gH0dlrewc-_5egtzeAToAw" class="kg-image" alt="KLAP review: turn long videos into viral clips in minutes" loading="lazy" width="602" height="292"></figure><ol start="6"><li>Easy Customization</li></ol><p>Fine-tune captions, trim video length, adjust framing, or even swap out clips you don’t love.</p><figure class="kg-card kg-image-card"><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXeXRlM6hVUJ8avkepBQpPio6u69gdrBDA5sy7-A1VG3TlwAj9NUWF33N5L4L2yZhac61goIhM9wWKTIH-beW3n9X-o1Ub9yFaYxfGbt87DsjniHGmMlaxHyXx-qpfrMKQ2lyksf?key=gH0dlrewc-_5egtzeAToAw" class="kg-image" alt="KLAP review: turn long videos into viral clips in minutes" loading="lazy" width="602" height="295"></figure><h2 id="supported-platforms-and-formats">Supported platforms and formats</h2><p>KLAP is designed with flexibility in mind, making it easy to work with a variety of video sources and ensuring your output is always optimized for social media. Whether you’re pulling clips from a YouTube channel or uploading raw footage from a webinar, KLAP handles the heavy lifting.</p><p>Input sources:</p><ul><li>YouTube links</li><li>MP4 uploads</li><li>Zoom recordings</li><li>Podcast videos</li></ul><p>Output format: MP4 vertical (9:16) videos </p><p>Whether you’re shooting in landscape or uploading old webinar recordings, KLAP resizes and formats everything for today’s top short-form platforms like TikTok, Reels, and Shorts—no extra editing required.</p><h2 id="klaps-pricing">KLAP's Pricing</h2><p>KLAP offers multiple plans depending on how much content you want to repurpose. A free tier is available for testing things out, and the <a href="https://klap.app/pricing"><u>full pricing breakdown</u></a> includes:</p><ul><li>Monthly and annual subscription options</li><li>Plan-based limits on the number of clips per month</li><li>Access to branding features and export resolutions</li><li>Access to additional features like translation and longer length videos</li></ul><figure class="kg-card kg-image-card"><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXd0zE8oRf2rTHlQj1_3yvSpjXcHLdY-dy_uSaFp0Nur-QkAuT8GHKWmWBT2fMyyk00tOfM-bUti0X87V7vV9ynP84acCF7h21Qzl-O9hgotzhrvIURNGdJIQK1Nnjw3B5WoTkn-?key=gH0dlrewc-_5egtzeAToAw" class="kg-image" alt="KLAP review: turn long videos into viral clips in minutes" loading="lazy" width="602" height="451"></figure><p>Compared to hiring an editor or manually creating every clip yourself, the pricing is reasonable—especially for creators aiming to publish daily across multiple platforms.</p><h2 id="best-practices-and-tips-for-using-klap">Best practices and tips for using KLAP</h2><p>While KLAP automates much of the editing process, a few simple tweaks can help you get even better results. Here are some practical tips to maximize the quality and impact of your AI-generated clips:</p><ol><li>✅ Start with high-quality source videos</li></ol><p>Clear audio and visuals will improve clip quality and auto-caption accuracy.</p><ol start="2"><li>🎯 Use platform-specific editing tweaks</li></ol><p>Edit clip length or style depending on whether it’s going to TikTok, Reels, or YouTube Shorts.</p><ol start="3"><li>🎨 Match your brand</li></ol><p>Upload your brand fonts, colors, and logos for a consistent visual identity across platforms.</p><ol start="4"><li>👀 Preview before posting</li></ol><p>While KLAP’s AI does most of the heavy lifting, giving each clip a quick review helps fine-tune the message.</p><ol start="5"><li>📊 Use engagement data</li></ol><p>Test which clips perform best and adjust your future content based on audience interaction.</p><p>If you're new to the tool or want to see it in action, check out this tutorial video that walks you through the basics of uploading, clipping, and customizing your content using KLAP.</p><figure class="kg-card kg-video-card kg-width-regular kg-card-hascaption" data-kg-thumbnail="https://www.contentgrip.com/content/media/2025/07/ad_landscape--1---1-_thumb.jpg" data-kg-custom-thumbnail>
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<figcaption><p dir="ltr"><span style="white-space: pre-wrap;">KLAP app tutorial</span></p></figcaption>
</figure><h2 id="final-thoughts">Final thoughts</h2><p>KLAP is the kind of tool that makes you wonder how you ever lived without it.</p><p>It transforms long-form content into a goldmine of social-ready clips in minutes—without sacrificing quality or control. Whether you're a solo creator, marketer, or agency, KLAP lets you stay consistent and visible across platforms without burning out.</p><p>If you’ve got hours of video just sitting in your content library, KLAP might be your new secret weapon for turning them into attention-grabbing, high-performing short-form content.</p>]]></content:encoded></item><item><title><![CDATA[The great generation divide: marketing from Gen Beta to Boomers in 2025]]></title><description><![CDATA[From AI natives to digital adapters—here's what brands need to know about marketing across generations.]]></description><link>https://www.contentgrip.com/marketing-different-generation/</link><guid isPermaLink="false">67a1e52f0a6ac2000196a712</guid><category><![CDATA[Content Marketing]]></category><dc:creator><![CDATA[Patrecia Meliana]]></dc:creator><pubDate>Wed, 02 Jul 2025 08:54:00 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2025/07/The-great-generation-divide-marketing-from-Gen-Beta-to-Boomers-in-2025.webp" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2025/07/The-great-generation-divide-marketing-from-Gen-Beta-to-Boomers-in-2025.webp" alt="The great generation divide: marketing from Gen Beta to Boomers in 2025"><p>Welcome to 2025, where age is just a number, and generational marketing isn't what it used to be.</p><p>Every time I open TikTok, I see a 70-year-old creator dancing next to their Gen Alpha grandkid. </p><p>For the first time in history, we're marketing to six distinct generations—from the tech-native Gen Beta to the digital-adapting Boomers.</p><p>Let's break down what makes each generation tick, and how brands can create content that resonates across this diverse spectrum.</p><h2 id="short-on-time">Short on time?</h2><p>Here is a table of content for you to find what you are looking for:</p><ul><li><a href="https://www.contentgrip.com/marketing-different-generation/#the-great-generation-divide-a-2025-marketing-snapshot" rel="noreferrer">Marketing snapshot for the different generations</a><ul><li><a href="https://www.contentgrip.com/marketing-different-generation/#gen-beta" rel="noreferrer">Gen Beta</a></li><li><a href="https://www.contentgrip.com/marketing-different-generation/#gen-alpha" rel="noreferrer">Gen Alpha</a></li><li><a href="https://www.contentgrip.com/marketing-different-generation/#gen-z" rel="noreferrer">Gen Z</a></li><li><a href="https://www.contentgrip.com/marketing-different-generation/#millennials" rel="noreferrer">Millenials</a></li><li><a href="https://www.contentgrip.com/marketing-different-generation/#gen-x" rel="noreferrer">Gen X</a></li><li><a href="https://www.contentgrip.com/marketing-different-generation/#boomers" rel="noreferrer">Boomers</a></li></ul></li><li>5 <a href="https://www.contentgrip.com/marketing-different-generation/#5-ai-marketing-allies-that-make-multi-gen-marketing-work" rel="noreferrer">AI marketing allies that make multi-gen marketing work</a></li><li><a href="https://www.contentgrip.com/marketing-different-generation/#the-secret-sauce" rel="noreferrer">The secret sauce</a></li></ul><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/brands-thriving-with-gen-z/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Gen Z consumer trends and key insights for 2024 success</div><div class="kg-bookmark-description">Discover how 5 brands are captivating Gen Z with fresh approaches, social responsibility, and authentic engagement.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-186.png" alt="The great generation divide: marketing from Gen Beta to Boomers in 2025"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/5-brands-thriving-with-Gen-Z-what-they-re-doing-right-5.webp" alt="The great generation divide: marketing from Gen Beta to Boomers in 2025" onerror="this.style.display = 'none'"></div></a></figure><h2 id="the-great-generation-divide-a-2025-marketing-snapshot">The great generation divide: a 2025 marketing snapshot</h2><p>According to <a href="https://www.epsilon.com/us/insights/resources/cross-generational-marketing"><u>Epsilon’s 2025 “Your guide to cross-generational marketing in 2025” report</u></a>, consumer behaviors are converging in some areas and diverging sharply in others:</p><ul><li>91% of Americans shopped in-store in 2024, while 88% shopped online.</li><li>Smartphones are the #1 device for online shopping across all generations (used by 73% of respondents)</li><li>58% of people say loyalty programs influence where they shop</li><li>Social media influencers drive 41% of Gen Z adults’ and 30% of Millennials’ buying inspiration</li><li>Google remains the dominant daily search engine, but Amazon is rising fast—especially with Millennials and Gen X</li></ul><h3 id="gen-beta">Gen Beta</h3><p>The AI Natives born after 2025, this generation is still in its infancy. Gen Beta is growing up immersed in AI, voice controls, and gamified experiences. While it's too early to make definitive statements about their behaviors, early childhood development research and current technological trends give us some clues about how they might interact with brands in the future.</p><p><u>What might drive their decisions</u>:</p><ul><li>Instant gratification — they expect immediate responses and rewards</li><li>Interactive experiences — passive content doesn't hold their attention</li><li>Voice and gesture controls — traditional interfaces feel foreign to them</li><li>Gamified everything — learning and purchasing through play as a standard</li><li>AI companionship — they trust AI recommendations as much as human ones so recommendations from digital agents will feel native to them</li></ul><p><u>Platform preferences</u>:</p><ul><li>Educational apps and interactive content platforms</li><li>Kid-focused and voice-activated metaverse spaces</li><li>Voice-activated entertainment systems</li><li>AR/VR learning environment</li><li>Kid-safe AI companions</li></ul><h3 id="gen-alpha">Gen Alpha</h3><p>The Multiverse Generation Born between 2010 and 2024, they're growing up in a world where physical and digital realities blend seamlessly.</p><p><u>What drives their decisions</u>:</p><ul><li>Immersive experiences — they expect to touch, feel, and interact virtually</li><li>Environmental impact — they check sustainability credentials before buying</li><li>Social proof from peers — influencer fatigue is real for this generation so peer validation is key</li><li>Digital ownership — NFTs and virtual goods hold real value for them</li><li>Educational content — they want to learn while they consume</li></ul><p><u>Platform preferences</u>:</p><ul><li>TikTok (72% active users)</li><li>Roblox and gaming platforms</li><li>YouTube Kids</li><li>Interactive story apps</li><li>AR-enhanced social platforms</li></ul><h3 id="gen-z">Gen Z</h3><p>The Authenticity Seekers now in their teens to mid-20s, Gen Z has evolved from trendsetters to economic players.</p><p><u>What drives their decisions</u>:</p><ul><li>Brand values — <a href="https://www.businesswire.com/news/home/20211115005207/en/Razorfish-Study-Finds-82-of-Consumers-Make-Purchase-Decisions-with-Purpose-in-Mind-Yet-Brands-Struggle-to-Put-Purpose-into-Practice" rel="noreferrer">76%</a> research company stances on social issues</li><li>Financial transparency — they want clear pricing and value justification</li><li>Peer recommendations — trust in traditional advertising is at an all-time low as 41% of Gen Z look for influencers as inspiration</li><li>Mental health awareness — they prefer brands that acknowledge wellbeing</li><li>Customization options — one-size-fits-all doesn't work for them</li><li>AI is embedded in daily life — 39% of Gen Z minors use AI multiple times a day</li></ul><p><u>Platform preferences</u>:</p><ul><li>TikTok (<a href="https://www.statista.com/statistics/1538171/tiktok-usage-as-search-engine-united-states-by-generation/" rel="noreferrer">64%</a> active users in the US)</li><li>Instagram (<a href="https://www.opeepl.com/blog/how-gen-z-males-and-females-differ-in-their-social-media-usage#:~:text=It%20has%20become%20a%20cornerstone,engaging%20and%20faster%2Dpaced%20platforms.&text=Interestingly%2C%20despite%20a%20slight%20decline,Gen%20Z%20social%20media%20platforms:" rel="noreferrer">76%</a> active users)</li><li>BeReal</li><li>Discord</li><li>YouTube Shorts</li><li>Voice assistants</li><li>Streaming platforms</li></ul><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/gen-z-trends-2025/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Gen Z trends 2025: Y2K, self-care, and digital identity</div><div class="kg-bookmark-description">Mental health, meme culture, and gaming tribes—marketers need to explore what Gen Z’s actually want this 2025.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-559.png" alt="The great generation divide: marketing from Gen Beta to Boomers in 2025"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/Gen-Z-trends-every-marketer-should-track-in-2025-6.webp" alt="The great generation divide: marketing from Gen Beta to Boomers in 2025" onerror="this.style.display = 'none'"></div></a></figure><h3 id="millennials">Millennials</h3><p>The Digital Pioneers in their 30s and 40s, Millennials have matured from disruptors to decision-makers.</p><p><u>What drives their decisions</u>:</p><ul><li>Convenience with purpose — they'll pay more for solutions that save time especially when shopping on smartphones</li><li>Value and loyalty programs — 60% are influenced by reward points</li><li>Social responsibility — <a href="https://nypost.com/2023/08/22/most-gen-z-millennials-base-purchases-on-brands-mission-poll/" rel="noreferrer">82%</a> consider company ethics before purchasing</li><li>Quality over quantity — they're moving away from fast fashion mentality</li><li>Digital-first, but not digital-only — they value hybrid experiences</li><li>Reviews and ratings — they extensively research before buying and have high trust in brands that have this</li></ul><p><u>Platform preferences</u>:</p><ul><li>Instagram (<a href="https://invideo.io/blog/instagram-statistics/" rel="noreferrer">50%</a> active users in the US)</li><li>LinkedIn (<a href="https://thesocialshepherd.com/blog/linkedin-statistics#:~:text=13.,professionals%20with%20the%20right%20job." rel="noreferrer">60%</a> active users)</li><li>YouTube</li><li>Facebook</li><li>Twitter/X</li><li>Paid streaming services (54% prefer streaming over cable TV)</li></ul><h3 id="gen-x">Gen X</h3><p>The Forgotten Middle Child now in their mid-40s to early 60s, they hold significant buying power but often feel overlooked by marketers.</p><p><u>What drives their decisions</u>:</p><ul><li>Value proposition — they need clear justification for premium prices</li><li>Brand loyalty — they stick with brands that prove their worth</li><li>Product durability — they invest in long-term quality</li><li>Expert opinions — they trust professional reviews over peer recommendations</li><li>Privacy concerns — they're cautious about data sharing and digital footprints</li></ul><p><u>Platform preferences</u>:</p><ul><li>Facebook (<a href="https://www.hireawriter.us/social/social-media-trends-for-gen-x#:~:text=social%20media%20landscape.-,The%20Gen%20X%20Social%20Media%20Landscape,media%20trends%20for%20Gen%20X." rel="noreferrer">77%</a> active users)</li><li>LinkedIn (<a href="https://blog.hootsuite.com/linkedin-demographics/#:~:text=Millennials%20make%20up%20the%20majority,LinkedIn%20reaches%20diverse%20audiences" rel="noreferrer">29%</a> active users)</li><li>YouTube</li><li>Email newsletters</li><li>Traditional media websites</li><li>Still watching cable TV (50% daily usage)</li></ul><h3 id="boomers">Boomers</h3><p>The Digital Adapters in their 60s and beyond, they've embraced technology more than ever before.</p><p><u>What drives their decisions</u>:</p><ul><li>Customer service is king — they expect human support when needed</li><li>Brand reputation — established and familiar names carry more weight</li><li>Safety and security — they prioritize trusted payment methods</li><li>Simplicity — they avoid complicated purchasing processes</li><li>Traditional values — they appreciate familiar marketing approaches</li></ul><p><u>Platform preferences</u>:</p><ul><li>Facebook (<a href="https://www.statista.com/statistics/436417/us-baby-boomer-selected-social-networks/" rel="noreferrer">68%</a> active users)</li><li>YouTube (<a href="https://backlinko.com/youtube-users" rel="noreferrer">15%</a> active users in the US)</li><li>Traditional email</li><li>News websites</li><li>Online forums</li><li>Cable and satellite TV (66% daily usage)</li></ul><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/what-gen-z-expects-from-brands/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">What Gen Z expects from brands in 2025</div><div class="kg-bookmark-description">Gen Z has new demands for brands—can yours keep up?</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-136.png" alt="The great generation divide: marketing from Gen Beta to Boomers in 2025"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Atikah Amalia</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/gen-z-expectations-1.webp" alt="The great generation divide: marketing from Gen Beta to Boomers in 2025" onerror="this.style.display = 'none'"></div></a></figure><h2 id="5-ai-marketing-tools-that-make-multigenerational-marketing-easier">5 AI marketing tools that make multigenerational marketing easier</h2><p>Remember when targeting different generations meant having six different marketing strategies?</p><p>Well, I recently discovered some AI tools that changed everything. Let me share my favorites—and no, they won't cost you a dime.</p><h3 id="1-chatgpt">1. ChatGPT</h3><p>First up is my daily companion, <a href="https://customgpt.ai?fpr=contentgrip" rel="noreferrer">ChatGPT</a>. Picture this: I was struggling with a social media campaign about sustainable fashion. My Gen Z audience wasn't engaging, and my Boomer content felt off.</p><p>So I asked ChatGPT to help me switch things up. For Gen Z, it suggested adding hard-hitting sustainability stats and emotional storytelling. For Boomers? It focused on quality and long-term value. The engagement difference was like night and day.</p><h3 id="2-canva">2. Canva</h3><p>Then there's <a href="https://www.canva.com/" rel="noreferrer">Canva</a>'s AI magic. You know those trendy Instagram carousel posts that seem to work for everyone from Gen Alpha to Gen X? I create them in minutes now.</p><p>The AI features help me adapt colors, fonts, and layouts that actually resonate with each age group. My favorite part? Using Magic Edit to create variations of the same design that speak to different generations—without starting from scratch.</p><h3 id="3-google-analytics">3. Google Analytics</h3><p>But here's the real game-changer: <a href="https://developers.google.com/analytics" rel="noreferrer">Google Analytics</a> 4. I know, I know—another analytics tool? But stick with me here.</p><p>I was looking through my GA4 dashboard last week when I noticed something interesting: our Gen Alpha audience loves weekend morning content, while Boomers engage more during weekday afternoons. This kind of insight completely changed our posting schedule.</p><h3 id="4-craiyon">4. Craiyon</h3><p>When it comes to visuals, <a href="https://www.craiyon.com/" rel="noreferrer">Craiyon</a> (the artist formerly known as DALL-E Mini) has become my go-to.</p><p>Just last month, I needed images for a cross-generational campaign. Instead of spending hours on stock photo websites, I described what I needed to Craiyon. Within minutes, I had concepts that actually resonated with both Gen Z and Millennials—something stock photos rarely achieve.</p><h3 id="5-microsoft-designer">5. Microsoft Designer</h3><p>Finally, there's the new kid on the block: <a href="https://designer.microsoft.com/" rel="noreferrer">Microsoft Designer</a>. It's like having a design assistant who actually understands generational differences. I was working on a financial literacy campaign targeting both Gen Z and Gen X.</p><p>Microsoft Designer suggested different approaches for each—minimalist and bold for Gen Z, clean and professional for Gen X. The best part? Both designs felt authentic, not forced.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/gaming-marketing-across-generations/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Marketing in games: strategies for 2025</div><div class="kg-bookmark-description">From Gen Alpha to Gen X, discover how top brands are leveraging games for marketing success.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-175.png" alt="The great generation divide: marketing from Gen Beta to Boomers in 2025"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/Gaming-marketing-a-complete-guide-to-reaching-players-across-generations-2025.webp" alt="The great generation divide: marketing from Gen Beta to Boomers in 2025" onerror="this.style.display = 'none'"></div></a></figure><h2 id="the-secret-sauce">The secret sauce</h2><p>Here's what I've learned: these tools work best when you use them together.</p><p>Start with GA4 to understand when your audience is most active. Use ChatGPT to craft your message, Microsoft Designer for visuals, and test different versions with Canva's AI. It's like having a whole marketing team in your pocket.</p><p>Here are some tips for you:</p><p>✅ <strong>Start with insight</strong>: Use data like Epsilon’s to understand how habits are shifting due to AI, inflation, and changing digital platforms.</p><p>✅ <strong>Segment by values, not just age</strong>: Many Gen Zers and Boomers now share shopping preferences (e.g. Amazon, loyalty points).</p><p>✅ <strong>Adapt content formats</strong>: Streaming, email, AR—each generation consumes media differently. Meet them where they are.</p><p>✅ <strong>Use AI collaboratively</strong>: Let AI power the backend (automation, segmentation), but keep human creativity and empathy at the forefront.</p><p>✅ <strong>Build loyalty intentionally</strong>: With inflation affecting 60% of buyers, loyalty and trust are more important than ever</p><p>While these tools are powerful, remember that authenticity wins across all generations. Use AI as a helper, not a replacement for genuine connection with your audience.</p><p>The Bottom Line Success in 2025 isn't about choosing one generation over another—it's about creating adaptive content that resonates across age groups while respecting their unique characteristics.</p><p>Brands that win will adapt their messaging across age groups without diluting their core story.</p><p>Remember, these aren't just demographic segments—they're real people with evolving needs and expectations. Use AI. Use empathy. And never forget: <strong>behind every data point is a real human.</strong></p><div class="kg-card kg-callout-card kg-callout-card-grey"><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">This article is created by humans with AI assistance, powered by ContentGrow. Ready to explore full-service content solutions starting at $2,000/month?</strong></b></i><a href="https://calendly.com/enrickoman/call-with-contentgrow"> <u><i><b><strong class="italic underline" style="white-space: pre-wrap;">Book a discovery call today</strong></b></i></u></a><i><b><strong class="italic" style="white-space: pre-wrap;">.</strong></b></i><br></div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/enrickoman/call-with-contentgrow?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a discovery call (for brands & publishers) - ContentGrow</div><div class="kg-bookmark-description">Thanks for booking a call with ContentGrow. We provide scalable and tailored content creation services for B2B brands and publishers worldwide.Let’s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a-99.png" alt="The great generation divide: marketing from Gen Beta to Boomers in 2025"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/opengraph_4dc79812-57.png" alt="The great generation divide: marketing from Gen Beta to Boomers in 2025" onerror="this.style.display = 'none'"></div></a></figure><figure class="kg-card kg-image-card"><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXfgk-W5YN51HkztXQO_2vsMizhklTAkT6SHWHVzP_BwsUk1eJ5H38aNVmyQyfJBPawL9AX6ZzI6NwxSvWHqifnLf61pVnF0EFRGdRl9RsQUtjRpLCiSRsCiIO6vLgioT8KQY8yP?key=DKGZ2vq3JtVGo6Gm-eCzVcDD" class="kg-image" alt="The great generation divide: marketing from Gen Beta to Boomers in 2025" loading="lazy" width="602" height="339"></figure>]]></content:encoded></item><item><title><![CDATA[Nike goes full horror to make football thrilling again]]></title><description><![CDATA[Nike’s new “SCARY GOOD” campaign brings horror tropes to the pitch—here’s how brands can learn from its bold creative reset]]></description><link>https://www.contentgrip.com/nike-scary-good-campaign/</link><guid isPermaLink="false">6863b2173c44910001286949</guid><category><![CDATA[Content Marketing]]></category><dc:creator><![CDATA[Patrecia Meliana]]></dc:creator><pubDate>Tue, 01 Jul 2025 11:00:11 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2025/07/Nike-goes-full-horror-to-make-football-thrilling-again.webp" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2025/07/Nike-goes-full-horror-to-make-football-thrilling-again.webp" alt="Nike goes full horror to make football thrilling again"><p>Nike Football has just pulled off a creative heel turn—and it’s blood-soaked, tongue-in-cheek, and unapologetically chaotic.</p><p>With its new global campaign “<a href="https://about.nike.com/en/newsroom/releases/nike-football-scary-good-campaign-official-films" rel="noreferrer">SCARY GOOD</a>,” Nike isn’t just launching a product push—it’s staging a full-blown genre reboot of how football is portrayed.</p><figure class="kg-card kg-embed-card"><iframe width="200" height="113" src="https://www.youtube.com/embed/LZO-33SqHXQ?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen title="Scary Good | Nike Football"></iframe></figure><p>This article explores the surreal brand identity shift, how Nike blends horror tropes with striker heroism, and what this creative pivot signals for marketers chasing cultural impact in sport and lifestyle categories.</p><h2 id="short-on-time">Short on time?</h2><p>Here’s a table of contents for quick access:</p><ul><li><a href="https://www.contentgrip.com/nike-scary-good-campaign/#whats-nikes-scary-good-campaign-about" rel="noreferrer">What’s Nike’s “SCARY GOOD” campaign about?</a></li><li><a href="https://www.contentgrip.com/nike-scary-good-campaign/#a-satire-fueled-manifesto-not-just-another-brand-story" rel="noreferrer">A satire-fueled manifesto, not just another brand story</a></li><li><a href="https://www.contentgrip.com/nike-scary-good-campaign/#what-marketers-should-know" rel="noreferrer">What marketers should know</a></li></ul><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/brands-thriving-with-gen-z/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Gen Z consumer trends and key insights for 2024 success</div><div class="kg-bookmark-description">Discover how 5 brands are captivating Gen Z with fresh approaches, social responsibility, and authentic engagement.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-535.png" alt="Nike goes full horror to make football thrilling again"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/5-brands-thriving-with-Gen-Z-what-they-re-doing-right-39.webp" alt="Nike goes full horror to make football thrilling again" onerror="this.style.display = 'none'"></div></a></figure><h2 id="whats-nikes-scary-good-campaign-about">What's Nike's "SCARY GOOD" campaign about?</h2><p>At the core of “SCARY GOOD” is a rejection of what Nike calls “boring football.” Instead, it pays homage to direct, instinctive, and audacious play—anchored by a new generation of attacking talent. The campaign launch features a 60-second anthem-style montage and will eventually roll out nine satirical horror shorts.</p><figure class="kg-card kg-image-card"><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXfYDGyiR0W4cUpsQU7PIlMr45oZ4XXkAcs0F1aHnnMpR9Ex6MsYL6kbVs7CD4JLrga6Jtw-1BsQQv_RQhyHdkVoFVFrTbShuVLbgaHBxCq4GDPwrcuBLhUq7sxWfwzmOJ6vlvmXxg?key=ryEBnzvvUF9-eE7Kpnr0Nw" class="kg-image" alt="Nike goes full horror to make football thrilling again" loading="lazy" width="602" height="339"></figure><p>The films parody late-night TV formats—from psychic hotlines to infomercials—and star football icons including Alexia Putellas, Kylian Mbappé, Erling Haaland, Ronaldinho, and Sam Kerr. Each short uses exaggerated horror storytelling to dramatize the impact of offensive brilliance.</p><p>Think: haunted goalkeepers, psychic premonitions of tactical failure, and cartoonish chaos erupting on the pitch.</p><p>Putellas plays a psychic foretelling her opponent’s doom, while Mbappé is cast as a slasher-movie striker in “Kyller Instinct.” The lineup also leans heavily into women’s football, with Giulia Gwinn, Kerolin, Salma Paralluelo, and others taking leading roles.</p><p>Nike positions this as a creative reset, designed to inspire younger audiences to play “with flair, not fear.”</p><h2 id="a-satire-fueled-manifesto-not-just-another-brand-story">A satire-fueled manifesto, not just another brand story</h2><p>This campaign doesn’t just sell boots—it sells perspective.</p><p>It coincides with the launch of Nike’s Phantom 6 football boot and an immersive Los Angeles event, “Toma El Juego,” meant to fire up North American fans ahead of a major tournament return.</p><p>But the creative goes deeper. By adopting horror aesthetics, parody formats, and a narrative about breaking the mold, Nike is reaffirming its legacy of confronting conformity in sport. The tone draws on both <a href="https://www.contentgrip.com/nostalgia-marketing-to-gen-z/"><u>nostalgia</u></a> and absurdity, reviving the rebellious spark of its early 2000s football campaigns.</p><p>At a time when many brands default to polished heroism, “SCARY GOOD” uses surrealism and spectacle to stand out.</p><p>For marketers, the message is clear: <strong>audience attention isn’t won through safer storytelling</strong>—it’s earned with boldness, relevance, and creative risk.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/brands-gen-z-like-and-dislike-in-2022/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Brands that are liked and disliked by Gen Z (report)</div><div class="kg-bookmark-description">According to one study, companies that are genuinely driven by social impact tend to get the most love from Gen Z.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-536.png" alt="Nike goes full horror to make football thrilling again"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Enricko Lukman</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/adolescent-content-gen-z-report-1.webp" alt="Nike goes full horror to make football thrilling again" onerror="this.style.display = 'none'"></div></a></figure><h2 id="what-marketers-should-know">What marketers should know</h2><p>Nike’s creative reset offers a few sharp lessons for marketers in sport, fashion, and beyond:</p><ol><li><strong>Use genre storytelling to reframe your category</strong></li></ol><p>Horror isn’t just for Halloween. Nike’s turn to genre storytelling shows how brands can borrow narrative devices from film and pop culture to reimagine product narratives—especially when trying to connect with younger or harder-to-reach segments.</p><ol start="2"><li><strong>Build campaigns as universes, not just taglines</strong></li></ol><p>With its layered rollout—film shorts, athlete narratives, product drops, and live fan experiences—Nike is turning “SCARY GOOD” into an ecosystem. This approach deepens fan involvement and builds brand memory far beyond a single spot.</p><ol start="3"><li><strong>Champion underrepresented voices with equal creative weight</strong></li></ol><p>The equal screen time and storyline complexity given to women’s footballers signals real commitment, not tokenism. For marketers, it’s a reminder that representation should show up in narrative arcs, not just casting.</p><ol start="4"><li><strong>Blend satire and sincerity to connect emotionally</strong></li></ol><p>Nike walks a tightrope here: the campaign mocks tired football tropes but still celebrates genuine passion for the game. This mix helps the brand stay culturally sharp while maintaining authenticity—a model other lifestyle brands can learn from.</p><p>Nike’s “SCARY GOOD” campaign is more than a creative stunt—it’s a masterclass in using cultural language, irreverence, and genre-bending storytelling to reclaim relevance.</p><p>For marketers looking to reboot stale narratives or reposition their brand voice, this campaign proves that the scariest thing isn’t horror—it’s playing it safe.</p><div class="kg-card kg-callout-card kg-callout-card-grey"><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">This article is created by humans with AI assistance, powered by ContentGrow. Ready to explore full-service content solutions starting at $2,000/month?</strong></b></i><a href="https://calendly.com/enrickoman/call-with-contentgrow"> <u><i><b><strong class="italic underline" style="white-space: pre-wrap;">Book a discovery call today</strong></b></i></u></a><i><b><strong class="italic" style="white-space: pre-wrap;">.</strong></b></i></div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/enrickoman/call-with-contentgrow?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a discovery call (for brands & publishers) - ContentGrow</div><div class="kg-bookmark-description">Thanks for booking a call with ContentGrow. We provide scalable and tailored content creation services for B2B brands and publishers worldwide.Let’s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a-224.png" alt="Nike goes full horror to make football thrilling again"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/opengraph_4dc79812-181.png" alt="Nike goes full horror to make football thrilling again" onerror="this.style.display = 'none'"></div></a></figure>]]></content:encoded></item><item><title><![CDATA[Why travel apps are the best playground for AI-based personalization]]></title><description><![CDATA[From dynamic itinerary planning to real-time conversational support – travel apps are the perfect testbed for AI-powered personalization. Here’s why it works.]]></description><link>https://www.contentgrip.com/travel-apps-for-ai-based-personalization/</link><guid isPermaLink="false">6863b0e03c44910001286933</guid><category><![CDATA[Martech]]></category><dc:creator><![CDATA[ContentGrip Staff]]></dc:creator><pubDate>Tue, 01 Jul 2025 10:00:54 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2025/07/Why-travel-apps-are-the-best-playground-for-AI-based-personalization.webp" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2025/07/Why-travel-apps-are-the-best-playground-for-AI-based-personalization.webp" alt="Why travel apps are the best playground for AI-based personalization"><p>When people think of large language models (LLMs), they imagine chatbots answering questions, summarizing PDFs, or maybe writing marketing copy. But there’s one domain where LLMs truly shine – and it’s not enterprise workflows or SEO automation. It’s travel.</p><p>Why? Because travel planning is messy, deeply personal, and full of nuance. The kind of nuance that LLMs, with their ability to handle freeform input, incomplete queries, and vague preferences, are surprisingly good at managing.</p><p>Let’s unpack why travel apps are one of the most promising real-world applications for LLMs – and how this plays out under the hood.</p><h2 id="unstructured-input-is-the-norm-in-travel"><strong>Unstructured input is the norm in travel</strong></h2><p>A traditional booking form asks for check-in dates, airport codes, and room preferences.</p><p>A real user says: <em>“I want to spend two weeks in Spain in September with my sister. We’re into food, art, and not too much walking. Maybe some beach time too.”</em></p><p>That input doesn’t map neatly into dropdowns. But it’s perfect for an LLM. A well-integrated LLM can convert that request into:</p><ul><li>A short itinerary with city recommendations</li><li>A summary of activities per location</li><li>A realistic travel pace based on user constraints</li></ul><p><a href="https://s-pro.io/"><u>S-PRO</u></a> recently worked with TravelPlanBooker to do exactly that – design a personalized AI assistant that turns a vague request into a full trip. The platform lets users describe their trip in natural language and receive a structured, optimized plan that includes transport, accommodations, and attractions.</p><h2 id="real-time-planning-means-personalization-at-scale"><strong>Real-time planning means personalization at scale</strong></h2><p>Unlike static templates or rule-based engines, LLMs can generate fresh itineraries each time – tailored to inputs like group size, destination, or interest themes.</p><p>They can:</p><ul><li>Adjust the route for families vs. solo travelers</li><li>Adapt recommendations based on weather or seasonality</li><li>Offer multiple day-by-day suggestions without hardcoded rules</li></ul><p>The payoff? A feeling of personalization that doesn’t require a human travel agent. This capability is critical for travel platforms trying to scale without ballooning operational costs.</p><p>But implementation isn’t trivial. You’ll need:</p><ul><li>Structured API integrations (hotels, flights, maps, POIs)</li><li>Verification layers to correct hallucinated data (e.g., using MapBox or internal vendor DBs)</li><li>Robust frontend/backend infrastructure</li></ul><p>Hiring the right<a href="https://s-pro.io/hire-ai-developer"> <u>AI developers</u></a> is as important as selecting the right LLM base model.</p><h2 id="iteration-loops-are-short-%E2%80%93-and-measurable"><strong>Iteration loops are short – and measurable</strong></h2><p>Another reason travel apps are ideal for LLMs? Feedback is fast and trackable.</p><p>Users interact with the app in real time:</p><ul><li>They accept or reject itinerary suggestions</li><li>They click (or don’t) on booking buttons</li><li>They use follow-up queries (“can we skip the museums?”)</li></ul><p>Every interaction is a mini signal. Teams can feed this back into prompt engineering or system design. TravelPlanBooker, for example, added logic to validate ChatGPT responses and reduced generation time using caching and API call optimization – directly influenced by user experience friction.</p><p>This makes the development loop tighter. Which is rare in enterprise AI products where success is often vague or deferred.</p><h2 id="travel-use-cases-push-llms-to-their-limit-%E2%80%93-in-a-good-way"><strong>Travel use cases push LLMs to their limit – in a good way</strong></h2><p>Travel apps challenge LLMs in every possible way:</p><ul><li><strong>Context switching:</strong> users go from asking about Paris hotels to train times to visa rules</li><li><strong>Language switching:</strong> requests often include multilingual terms or mixed phrasing</li><li><strong>Geographic logic:</strong> itineraries must follow real-world constraints (you can’t fly from Florence to Nice in 30 minutes)</li></ul><p>This is good. It stress-tests your model stack and forces your team to build hybrid systems that combine generative output with deterministic logic. That meant combining OpenAI’s GPT output with an algorithmic module to optimize route logic and verify real POIs. Without that layer, the tool would’ve been charming – but unreliable.</p><h2 id="this-isnt-just-a-fancy-chatbot-%E2%80%93-it%E2%80%99s-a-booking-driver"><strong>This isn't just a fancy chatbot – it’s a booking driver</strong></h2><p>Here’s the key point: an LLM in a travel app isn’t just a novelty. It becomes part of the core conversion path.</p><p>A well-integrated assistant can:</p><ul><li>Shorten time-to-booking</li><li>Reduce cart abandonment</li><li>Increase perceived personalization without needing user accounts or long forms</li></ul><p>And since the assistant can handle multiple verticals (transport, hotels, restaurants, tours), it can upsell without friction.</p><p>That’s why forward-looking travel tech firms are investing in LLM-based personalization – not as a toy, but as infrastructure. And why platforms like TravelPlanBooker chose a <a href="https://s-pro.io/generative-ai-development-companies"><u>generative AI company</u></a> to build AI tools that actually drive value, not just headlines.</p>]]></content:encoded></item><item><title><![CDATA[Content localization mistakes cost you - here's how to fix them (every time)]]></title><description><![CDATA[Direct translations don’t work. Learn how to optimize your content for international SEO, cultural adaptation, and audience engagement.]]></description><link>https://www.contentgrip.com/content-localization-mistakes/</link><guid isPermaLink="false">661e53b3d134660001c1363c</guid><category><![CDATA[Content Marketing]]></category><dc:creator><![CDATA[Atikah Amalia]]></dc:creator><pubDate>Tue, 01 Jul 2025 03:04:38 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2025/07/Content-localization-mistakes-cost-you---here-s-how-to-fix-them--every-time-.webp" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2025/07/Content-localization-mistakes-cost-you---here-s-how-to-fix-them--every-time-.webp" alt="Content localization mistakes cost you - here's how to fix them (every time)"><p>Even the biggest brands mess up content localization—and when they do, it costs them. Sales drop, trust erodes, and engagement tanks. Localization isn’t just about translating words; it’s about making content resonate with the people who matter—your customers.</p><p>Getting it right isn’t just a nice-to-have. More than <a href="https://hbr.org/2012/08/speak-to-global-customers-in-t#:~:text=72.4%25%20of%20consumers%20said%20they,is%20more%20important%20than%20price."><u>half of all consumers </u></a>prefer product information in their own language. If they can’t fully understand your message, they won’t engage, let alone buy.</p><p>The problem? Localization mistakes happen all the time. They sneak into campaigns, product descriptions, and ad copy, turning what should be a seamless experience into one that feels off.</p><p><a href="https://contentcollision.co/"><u>Content Collision (C2)</u></a> works with global tech companies expanding in Southeast Asia, especially Indonesia. We’ve seen firsthand how small missteps in localization can hold back even the most well-funded market entries. But here’s the good news: Every localization mistake has a fix.</p><p>This guide breaks down the 10 biggest content localization mistakes—and exactly how to fix them every time.</p><hr><h2 id="%F0%9F%92%A1-pressed-for-time-here%E2%80%99s-what-matters">💡 <strong>Pressed for time? Here’s what matters:</strong></h2><ul><li>Localization mistakes cost brands sales, trust, and engagement. Translation alone isn’t enough—content needs to fit local culture, tone, and search behavior.</li><li>Common mistakes include missing banned words, skipping local reviews, forcing a single message, ignoring regional formatting, and poorly localizing SEO.</li><li>Tone, idioms, and product names don’t always translate well, and legal requirements vary by country.</li><li>Fixing these issues ensures content resonates, builds trust, and drives engagement in new markets.</li></ul><hr><h2 id="1-your-team-don%E2%80%99t-have-list-of-banned-words">1. Your team don’t have list of banned words</h2><p>Entering new markets brings a challenge: what words might offend people locally? The variety in dialects and languages, even within one place, makes localizing content complex. Therefore, starting by building a list of words to avoid for each target area can help prevent problems for your brand.</p><p>These problems can arise from small misunderstandings that can have a big impact, with some even leading to potential image crises. So, knowing your audience in detail by looking at their demographic aspects is a great way to start.</p><p>Here's what you can look at: consumer habits, regional demographics, attitudes, and relevant timing. This helps ensure content fits well with local values and avoids mistakes.</p><figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://www.contentgrip.com/content/images/2024/03/hbr-localize.jpg" class="kg-image" alt="Content localization mistakes cost you - here's how to fix them (every time)" loading="lazy" width="585" height="636"><figcaption><a href="https://hbr.org/2006/04/localization-the-revolution-in-consumer-markets"><i><em class="italic" style="white-space: pre-wrap;">Demographic aspects to consider when localizing (from Harvard Business Review)</em></i></a></figcaption></figure><p>Creating this list is a team effort. People who know the local culture and language should work together on it. The goal is not just translating words, but to understand their deeper meanings in the local context. This work needs to continue as languages and cultural norms change.</p><h2 id="2-skipping-2-layers-reviews-from-the-local-team">2. Skipping 2 layers reviews from the local team</h2><p>We get it. Sometimes, for speed's sake, content needs to get out to the public quickly. But what's worse? When the public mistakes your content's main message. </p><p>This mistake usually comes from relying solely on translation tools for content review. This is the classic beginning of every "lost in translation" phenomenon.</p><p>The thing is, tools can't understand the little things in a language, and one person might miss something important or be biased.</p><p>A better way is a two-step review by a local team. First, someone who knows the target language well translates or changes the content. Then, another person on the team checks it to make sure it's accurate and makes sense culturally.</p><p>This two-step process helps in a few ways. It catches mistakes and ensures the content connects with the target audience. Working with a local team helps you learn about the culture, which is useful for future projects. </p><p>By working together, you gain a deeper understanding of the market, which is key to successful localization.</p><div class="kg-card kg-callout-card kg-callout-card-grey"><div class="kg-callout-emoji">💡</div><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">Content Collision provides performance-based digital PR services and B2B content marketing services for tech startups in APAC and beyond. </strong></b></i><a href="https://calendly.com/contentcollision/call-with-c2"><i><b><strong class="italic" style="white-space: pre-wrap;">Book a discovery call</strong></b></i></a><i><b><strong class="italic" style="white-space: pre-wrap;"> to learn more. </strong></b></i></div></div><figure class="kg-card kg-image-card"><a href="https://contentcollision.co/"><img src="https://www.contentgrip.com/content/images/2024/03/content-collision-top-PR-agency-APAC.jpg" class="kg-image" alt="Content localization mistakes cost you - here's how to fix them (every time)" loading="lazy" width="1000" height="500" srcset="https://www.contentgrip.com/content/images/size/w600/2024/03/content-collision-top-PR-agency-APAC.jpg 600w, https://www.contentgrip.com/content/images/2024/03/content-collision-top-PR-agency-APAC.jpg 1000w" sizes="(min-width: 720px) 720px"></a></figure><h2 id="3-ignoring-local-relevance-by-pushing-a-single-message">3. Ignoring local relevance by pushing a single message</h2><p>The meaning of "relevance" in content creation isn't fixed. Content successful in one market might not work in another. In marketing, this can happen when companies focus on promoting existing messages or features without considering if they'll fit the new audience culturally.</p><p>To connect with a new market, your message needs to be relevant to the local audience. This means considering their interests, needs, and cultural background.</p><p>When you have done these, there is a possibility you need to change a bit of your marketing plan, even to the creative aspect. But at least, that's better than just assuming your content will work well in the new market.</p><p>To conduct thorough market research like this, you need to work with local experts or teams familiar with the cultural landscape. This approach allows companies to adapt content to local preferences and expectations, making it more engaging and effective.</p><p>Additionally, involving local people in the content creation process can provide valuable insights and feedback to the current marketing plan, but also provide you feedback that later on beneficial to the evaluation process.</p><h2 id="4-assuming-global-formatting-works-everywhere">4. Assuming global formatting works everywhere</h2><p>Audiences expect content to be formatted for their region. Ignoring local format can confuse readers, and this small mistake can distort the message of your campaign. </p><p>Logically, with limited time to grab the audience's attention, they should be focusing on your product message, not the region where your formatting originates.</p><p>Use the right date format, time zone, and currency symbol. If mentioning prices, convert them to the local currency. This makes your content clear, reliable, and effective for your target audience.</p><h2 id="5-poor-seo-search-engine-behavior-misalignment">5. <strong>Poor SEO & search engine behavior misalignment</strong></h2><p>Directly translating keywords is a fast track to tanking your search rankings. What works in one market won’t necessarily work in another. Different regions have their own search habits, preferred phrases, and even unique slang that influence what people type into Google.</p><p>For example, a keyword like “cheap flights” might perform well in one country, while another market prefers “affordable airfare.” </p><p>In some cases, local users might search for synonyms, related terms, or entirely different phrases that better fit their language and culture. If you don’t adapt, you’re invisible in search results—even with perfect localization elsewhere.</p><p>How to fix it? Instead of relying on direct translations, use local keyword research tools like Google Keyword Planner, Ahrefs, or Semrush. Work with a local SEO expert who understands what your audience actually searches for and how search intent differs by region.</p><p>Optimizing for local search engines isn’t just about visibility—it’s about making sure your content reaches the right people, at the right time, using words that actually match how they search.</p><h2 id="6-assuming-tone-and-style-work-everywhere">6. Assuming tone and style <strong>work everywhere</strong></h2><p>Think your messaging works the same way everywhere? Think again. </p><p>Just because two audiences share similar demographics doesn’t mean they respond the same way. Humor, formality, and even sentence structure vary across cultures—and getting it wrong can make your brand feel out of touch.</p><p>These differences don’t just make your creative team’s job harder—they also influence which platforms and media perform best in different regions.</p><p>Fix it: Create a Localization Style Guide to ensure your brand’s tone, word choice, and formatting stay consistent across markets. This helps maintain trust and clarity while adapting to cultural nuances.</p><p>Example: Some markets prefer direct and concise messaging, while others value a more formal or descriptive approach. A localization style guide ensures your brand voice remains consistent yet culturally relevant.</p><p>Don’t assume your message translates seamlessly—test it. Regularly gather feedback from local teams or focus groups to refine your tone and make sure your content truly connects with the audience.</p><h2 id="7-missing-out-on-local-celebrations">7. Missing out on local celebrations</h2><p>Holidays and festivals are important events everywhere, but their timing varies globally.</p><p>While your product might be relevant year-round, strategically aligning your marketing efforts with local celebrations allows for better preparation. This ensures you can craft the most impactful narrative for your product introduction, minimizing any potential cultural misunderstandings.</p><p>Understanding local holidays and festivals opens doors for more effective marketing. Consider creating special promotions or greetings tailored to Indonesian holidays like Idul Fitri or Independence Day.</p><p>This demonstrates cultural awareness and fosters deeper connections with your audience. Although some planning is necessary, it can significantly enhance the effectiveness of your marketing efforts.</p><h2 id="8-pushing-idioms-into-the-area">8. <strong>Pushing idioms into the area</strong></h2><p>Idioms might make your content catchy—but they don’t always translate. Many phrases are deeply rooted in cultural context, making them impossible to understand (or even offensive) in other languages. Directly translating idioms can confuse, mislead, or completely change your message.</p><p>The better approach? Instead of literal translation, use Transcreation—a process where content is rewritten to preserve meaning while adapting it culturally.</p><p>For example, the English phrase “hit the ground running” is commonly used in the U.S. to describe someone starting a task or project with full speed and efficiency. However, if translated literally into Bahasa Indonesia as <em>“memukul tanah sambil berlari,”</em> it would sound awkward and confusing, as the phrase has no cultural reference in the Indonesian language.</p><p>A better approach? Use a local expression that conveys the same meaning in a way that feels natural to the audience. </p><p>In this case, a more fitting Indonesian phrase would be “langsung tancap gas.” This phrase, which literally means <em>“step on the gas immediately,”</em> is widely understood in Indonesia as starting something quickly and decisively. </p><p>Unlike a direct translation, this localized version captures the essence of urgency and momentum while aligning with the way Indonesians naturally express the concept.</p><p>This is where transcreation comes in. Instead of forcing a literal translation, adapting idioms to culturally relevant expressions ensures your content sounds natural and resonates with the target audience—without losing the original intent.</p><p>Work with local language experts to ensure your messaging aligns with cultural nuances while staying true to your brand voice. The goal isn’t just translation—it’s making sure your content feels natural and relatable, no matter the market.</p><h2 id="9-pushing-product-name-into-the-area">9. Pushing product name into the area</h2><p>Picking a product name that works everywhere is tough. A key factor? Making sure it's easy for your target audience to say and remember in their local language. Complicated or strange names can make it hard for people to talk about and recommend your product.</p><p>For international markets, aim for simple and clear names. This might mean creating a new, localized name that fits the language and culture. Market testing and getting feedback from local consumers helps you understand how a name will be received and if it causes any problems. </p><p>By choosing a catchy and memorable name, you can improve your brand's reach and compete better in new markets.</p><h2 id="10-overlooking-the-need-for-a-local-regulatory-expert">10. Overlooking the need for a local regulatory expert</h2><p>Different countries have different rules on things like copyright, trademarks, and even certain words or phrases. A misstep here can lead to serious legal trouble, like copyright infringement.</p><p>To avoid this, have someone on your team stay on top of these local regulations. This applies not just to text, but also to images, symbols, and any creative assets you use. What's okay in one place might be offensive elsewhere, and nobody wants an international PR nightmare!</p><p>By including legal review in your localization process, you can avoid violating local laws or causing cultural offense. Having a dedicated point person shows your respect for local cultures and legal systems. This careful approach can save you money on lawsuits and protect your brand reputation globally. Investing in this area is key to smooth and respectful international marketing.</p><h2 id="faqs">FAQs</h2><h3 id="how-do-i-measure-localization-success">How do I measure localization success?</h3><p>The best way to gauge whether your localization efforts are working is by tracking conversion rates, engagement metrics, and customer feedback.</p><ul><li>Conversion rates: Are localized pages or campaigns driving more sign-ups, purchases, or downloads?</li><li>Engagement metrics: Look at bounce rates, time on page, and social shares—if users are engaging with your content, it’s a sign that it resonates.</li><li>Customer feedback: Monitor support inquiries, reviews, and direct feedback to spot language or cultural issues that need refinement.</li></ul><h3 id="what-tools-help-with-localization">What tools help with localization?</h3><p>Several localization tools can streamline the process and ensure consistency across languages:</p><ul><li><a href="https://www.machinetranslation.com/" rel="noreferrer">MachineTranslation.com</a> – AI-powered translation service that aggregates top AI and LLM engines. Features include customizable AI Translation Agent with memory, key term comparison, segmented bilingual view, and Secure Mode for data-safe processing with SOC 2-compliant sources.</li><li>Smartling – AI-powered translation management with automation features.</li><li>Transifex – A cloud-based platform for continuous localization.</li><li>AWS Localization – Scalable translation and localization solutions for global businesses.</li><li>Lokalise – A user-friendly tool designed for agile teams managing multiple languages.</li></ul><p>Each tool has different strengths depending on your localization workflow and content type.</p><h3 id="how-much-does-localization-cost">How much does localization cost?</h3><p>Localization costs vary based on market complexity, number of languages, and content volume.</p><ul><li>Simple projects (e.g., translating blog posts) may cost a few hundred dollars per language.</li><li>More complex projects (e.g., software, product UI, legal documents) require professional translators, SEO adaptation, and cultural consulting, which can cost thousands per language.</li><li>Ongoing localization workflows (for global brands) often use subscription-based tools combined with expert translators for quality assurance.</li></ul><p>Investing in high-quality localization saves more in the long run by improving customer experience, retention, and conversions.</p><div class="kg-card kg-callout-card kg-callout-card-grey"><div class="kg-callout-emoji">💡</div><div class="kg-callout-text"><b><strong style="white-space: pre-wrap;">Content Collision provides performance-based digital PR services and B2B content marketing services for tech startups in APAC and beyond. </strong></b><a href="https://calendly.com/contentcollision/call-with-c2"><b><strong style="white-space: pre-wrap;">Book a discovery call </strong></b></a><b><strong style="white-space: pre-wrap;">to learn more.</strong></b></div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/contentcollision/call-with-c2"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a call with Content Collision (APAC PR services) - Content Collision</div><div class="kg-bookmark-description">Thanks for booking a call with Content Collision, a digital PR agency for tech startups in APAC.Let’s chat a bit about your content needs and see if C2 is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your company email and website, along with the reason for your</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://assets.calendly.com/assets/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a.png" alt="Content localization mistakes cost you - here's how to fix them (every time)"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://d3v0px0pttie1i.cloudfront.net/uploads/user/logo/30405695/opengraph_37f57ed8.jpg?source=opengraph" alt="Content localization mistakes cost you - here's how to fix them (every time)" onerror="this.style.display = 'none'"></div></a></figure><p></p><p></p>]]></content:encoded></item><item><title><![CDATA[JINRO rides Squid Game hype again with season 3 soju collab]]></title><description><![CDATA[JINRO’s new campaign with Netflix reveals how fan activations can drive global product demand]]></description><link>https://www.contentgrip.com/jinro-squid-game-marketing/</link><guid isPermaLink="false">684fc5c1d5a76700012b762d</guid><category><![CDATA[Content Marketing]]></category><dc:creator><![CDATA[Patrecia Meliana]]></dc:creator><pubDate>Tue, 01 Jul 2025 02:00:36 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2025/06/JINRO-rides-Squid-Game-hype-again-with-season-3-soju-collab.webp" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2025/06/JINRO-rides-Squid-Game-hype-again-with-season-3-soju-collab.webp" alt="JINRO rides Squid Game hype again with season 3 soju collab"><p>After a wildly successful 2024 run, JINRO is once again betting big on <em>Squid Game</em> fandom—this time with a broader global push.</p><p>The soju brand, owned by HiteJinro, has announced a new limited-edition Chamisul bottle line tied to the upcoming season three of Netflix’s blockbuster Korean survival drama. This marks the brand’s second major campaign built around <em>Squid Game</em> IP, and it's not just a local stunt this time—it’s a calculated global play across 18 countries.</p><p>This article explores how JINRO is deepening its partnership with one of the most recognizable entertainment franchises in the world, the mechanics of this latest campaign, and what the move reveals about effective pop culture marketing.</p><h2 id="short-on-time"><strong>Short on time?</strong></h2><p>Here’s a table of contents for quick access:</p><ul><li><a href="https://www.contentgrip.com/jinro-squid-game-marketing/#whats-new-in-jinros-squid-game-collab" rel="noreferrer">What’s new in JINRO’s Squid Game collab?</a></li><li><a href="https://www.contentgrip.com/jinro-squid-game-marketing/#why-this-campaign-matters-now" rel="noreferrer">Why this campaign matters now</a></li><li><a href="https://www.contentgrip.com/jinro-squid-game-marketing/#what-marketers-should-know" rel="noreferrer">What marketers should know</a></li></ul><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/brands-thriving-with-gen-z/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Gen Z consumer trends and key insights for 2024 success</div><div class="kg-bookmark-description">Discover how 5 brands are captivating Gen Z with fresh approaches, social responsibility, and authentic engagement.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-494.png" alt="JINRO rides Squid Game hype again with season 3 soju collab"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/5-brands-thriving-with-Gen-Z-what-they-re-doing-right-30.webp" alt="JINRO rides Squid Game hype again with season 3 soju collab" onerror="this.style.display = 'none'"></div></a></figure><h2 id="whats-new-in-jinros-squid-game-collab"><strong>What's new in JINRO's Squid Game collab?</strong></h2><p>JINRO’s new bottle collection features visual nods to <em>Squid Game</em>’s expanded universe.</p><p>Updated designs include the eerie pink-suited guards, and a reimagined version of the brand’s iconic toad mascot dressed in contestant garb.</p><p>The brand is also bringing back Young-hee, the now-iconic animatronic game doll from previous seasons. During the season two campaign, this prop became a meme magnet—fueling user-generated content and online challenges that drove millions of impressions.</p><figure class="kg-card kg-embed-card"><iframe width="200" height="113" src="https://www.youtube.com/embed/ws9nxJ5C7b4?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen title="[JINRO x Squid Game 3] The Real Game Begins | Official Teaser"></iframe></figure><p>This season’s edition kicks off with an even bigger splash. JINRO will host an exclusive activation booth at Netflix’s official <em>Squid Game</em> season three fan event in New York City on June 20. Attendees will be treated to tastings and limited-edition gift kits showcasing the crossover bottle design.</p><p>According to JINRO, the previous campaign generated over 100 million views across platforms like Instagram and YouTube. With the current rollout extending to the US, UK, France, Malaysia, and UAE, the brand is clearly aiming to expand its viral impact.</p><figure class="kg-card kg-image-card"><img src="https://www.contentgrip.com/content/images/2025/06/image-2.png" class="kg-image" alt="JINRO rides Squid Game hype again with season 3 soju collab" loading="lazy" width="1920" height="1920" srcset="https://www.contentgrip.com/content/images/size/w600/2025/06/image-2.png 600w, https://www.contentgrip.com/content/images/size/w1000/2025/06/image-2.png 1000w, https://www.contentgrip.com/content/images/size/w1600/2025/06/image-2.png 1600w, https://www.contentgrip.com/content/images/2025/06/image-2.png 1920w" sizes="(min-width: 720px) 720px"></figure><h2 id="why-this-campaign-matters-now"><strong>Why this campaign matters now</strong></h2><p>The timing is smart. <em>Squid Game</em> remains one of Netflix’s most valuable IPs, with season two breaking records and racking up 68 million views in its debut week alone. The show topped Netflix’s global charts and entered the platform’s “Most Popular List” faster than any other title.</p><p>For brands like JINRO, piggybacking on such high-performing cultural phenomena means instant relevance—especially in non-traditional soju markets.</p><p>Other brands have already tapped into <em>Squid Game</em>’s viral pull. Johnnie Walker and agency Gigil hosted real-life games in Manila. American Tourister reimagined the show’s invitation in a luggage campaign. Even Netflix Malaysia turned train stations into fully immersive set pieces.</p><p>But JINRO’s playbook shows more continuity and character. Rather than a one-off moment, the brand is investing in a serialized fandom activation that evolves with each season.</p><h2 id="what-marketers-should-know"><strong>What marketers should know</strong></h2><p>JINRO’s latest <em>Squid Game</em> collaboration offers a few key lessons for marketers tapping into pop culture:</p><h3 id="1-globalize-from-a-local-proof-point"><strong>1. Globalize from a local proof point</strong></h3><p>The brand didn’t go international with season two—it proved its concept in high-engagement markets like Korea, Japan, and Mexico first. Now, it’s leveraging past performance data to scale intelligently.</p><h3 id="2-use-visual-storytelling-not-just-licensing"><strong>2. Use visual storytelling, not just licensing</strong></h3><p>The creative reinvention of the JINRO toad and returning props like Young-hee serve as more than decoration—they act as continuity hooks that make fans feel part of an evolving narrative.</p><h3 id="3-dont-just-sponsor%E2%80%94activate"><strong>3. Don't just sponsor—activate</strong></h3><p>Sponsoring a fan event is standard. But JINRO is going further by integrating tastings, limited merch, and in-person engagement. These touchpoints blur the lines between fandom and consumption.</p><h3 id="4-capitalize-on-cultural-saturation%E2%80%94but-avoid-fatigue"><strong>4. Capitalize on cultural saturation—but avoid fatigue</strong></h3><p>With so many brands leaning on <em>Squid Game</em> IP, marketers must ask: is your creative approach adding value to the fandom, or just riding the trend? JINRO walks the line by reintroducing familiar icons in new ways.</p><p>JINRO’s continued investment in <em>Squid Game</em> proves that smart brand partnerships don’t need to reinvent the wheel every year. Instead, they build equity through consistency, cultural relevance, and careful expansion.</p><p>For marketers, this campaign is a case study in how to blend product, fandom, and experience into a sustained global moment.</p><div class="kg-card kg-callout-card kg-callout-card-grey"><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">This article is created by humans with AI assistance, powered by ContentGrow. Ready to explore full-service content solutions starting at $2,000/month? </strong></b></i><a href="https://calendly.com/enrickoman/call-with-contentgrow" rel="noreferrer"><u><i><b><strong class="italic underline" style="white-space: pre-wrap;">Book a discovery call</strong></b></i></u><i><b><strong class="italic" style="white-space: pre-wrap;"> today</strong></b></i></a><i><b><strong class="italic" style="white-space: pre-wrap;">.</strong></b></i></div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/enrickoman/call-with-contentgrow?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a discovery call (for brands & publishers) - ContentGrow</div><div class="kg-bookmark-description">Thanks for booking a call with ContentGrow. We provide scalable and tailored content creation services for B2B brands and publishers worldwide.Let’s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a-210.png" alt="JINRO rides Squid Game hype again with season 3 soju collab"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/opengraph_4dc79812-167.png" alt="JINRO rides Squid Game hype again with season 3 soju collab" onerror="this.style.display = 'none'"></div></a></figure>]]></content:encoded></item><item><title><![CDATA[Disney and Amazon team up to target streaming viewers more precisely]]></title><description><![CDATA[Disney and Amazon’s new DSP integration raises the stakes for streaming ad targeting—marketers, take note]]></description><link>https://www.contentgrip.com/disney-amazon-ad-partnership/</link><guid isPermaLink="false">685bdc7d3c44910001286883</guid><category><![CDATA[Martech]]></category><dc:creator><![CDATA[Patrecia Meliana]]></dc:creator><pubDate>Mon, 30 Jun 2025 12:00:15 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2025/06/Disney-and-Amazon-team-up-to-target-streaming-viewers-more-precisely-1.webp" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2025/06/Disney-and-Amazon-team-up-to-target-streaming-viewers-more-precisely-1.webp" alt="Disney and Amazon team up to target streaming viewers more precisely"><p>As Cannes Lions draws ad world attention to the French Riviera, <a href="https://advertising.amazon.com/en-us/library/news/disney-advertising-integration/?ref_=a20m_us_libr"><u>Disney and Amazon</u></a> just dropped a strategic update that could reshape how marketers approach streaming TV.</p><p>The two giants have announced a new integration between Disney’s DRAX (Real-Time Ad Exchange) and Amazon’s DSP (Demand Side Platform), enabling advertisers to combine premium streaming content with high-intent commerce signals.</p><p>This article explores how the collaboration works, why it matters now, and what marketers should know to take advantage of the expanded reach and richer targeting possibilities.</p><h2 id="short-on-time">Short on time?</h2><p>Here’s a table of contents for quick access:</p><ul><li><a href="https://www.contentgrip.com/disney-amazon-ad-partnership/#whats-new-in-the-disney-and-amazon-partnership" rel="noreferrer">What’s new in the Disney–Amazon partnership</a></li><li><a href="https://www.contentgrip.com/disney-amazon-ad-partnership/#the-big-picture-context-why-this-matters-now" rel="noreferrer">The big-picture context: why this matters now</a></li><li><a href="https://www.contentgrip.com/disney-amazon-ad-partnership/#what-marketers-should-know" rel="noreferrer">What marketers should know</a></li></ul><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/future-ai-marketing/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">The future of marketing: AI transformations by 2025</div><div class="kg-bookmark-description">Discover AI marketing’s future in 2025 with predictions on automation, personalization, decision-making, emerging tech, and ethical challenges.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-531.png" alt="Disney and Amazon team up to target streaming viewers more precisely"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/future-of-ai-in-marketing-19.webp" alt="Disney and Amazon team up to target streaming viewers more precisely" onerror="this.style.display = 'none'"></div></a></figure><h2 id="whats-new-in-the-disney-and-amazon-partnership">What's new in the Disney and Amazon partnership</h2><p>Starting Q3 2025, advertisers using Amazon DSP will gain direct access to Disney’s ad-supported streaming inventory—including Disney+, Hulu, and ESPN+—alongside new audience-matching capabilities based on Amazon’s first-party shopper data.</p><p><strong>In practice, this means brands can reach viewers more strategically.</strong></p><p>For example, a pet food brand could target Disney+ subscribers who’ve browsed or purchased pet items on Amazon. This level of targeting has long been promised by streaming platforms, but few deals have offered the scale or precision this one does.</p><p>The partnership also taps into Amazon Publisher Cloud and Disney Compass, allowing advertisers to build campaigns that<strong> blend streaming behavior with purchase history</strong>—all while using AWS Clean Rooms for privacy-safe collaboration.</p><p>Disney+ inventory is also expanding internationally within Amazon DSP, covering eight European countries, including France, the U.K., and Germany.</p><h2 id="the-big-picture-context-why-this-matters-now">The big-picture context: why this matters now</h2><p>Both Disney and Amazon have been aggressively expanding their ad ecosystems.</p><p>Disney has introduced ad tiers across its streaming products and is planning a standalone ESPN streaming app launch. Meanwhile, Amazon recently moved Prime Video into an ad-supported model, aiming to grow its media business beyond retail search and display.</p><p>This deal is a logical next step in that evolution. It doesn’t just increase inventory access—it fuses content and commerce at scale. For advertisers, that means more accurate audience segments, smarter ad placements, and potential cost efficiencies via better reach.</p><p>It also signals that streaming platforms aren’t just chasing TV dollars—<strong>they’re coming for full-funnel marketers</strong> who care as much about conversions as they do about impressions.</p><h2 id="what-marketers-should-know">What marketers should know</h2><ol><li><strong>Start planning commerce-plus-content campaigns</strong></li></ol><p>This deal makes it easier to link household buying behavior with entertainment preferences. Think beyond demo-based targeting and start ideating campaigns that tap into behavioral signals (e.g., shoppers of home fitness gear who stream Marvel titles).</p><ol start="2"><li><strong>Expect new inventory packaging options</strong></li></ol><p>Disney is expanding tools like "Magic Words" contextual targeting and Disney Select data overlays. Combined with Amazon’s automation and clean room tech, these could lead to curated deals that blend performance and premium reach.</p><ol start="3"><li><strong>Reassess your DSP mix</strong></li></ol><p>If you’ve relied on The Trade Desk, Google DV360, or other platforms for streaming TV buys, consider how Amazon DSP now compares—especially if you’re already using Amazon Ads for ecommerce campaigns.</p><ol start="4"><li><strong>Prepare for deeper measurement capabilities</strong></li></ol><p>With Amazon and Disney connecting clean rooms, marketers may soon get access to more detailed attribution and conversion tracking across streaming environments—a long-standing gap in CTV advertising.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/disney-formula1-partnership-gen-z-marketing/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">F1 partners with Disney: Gen Z targeting strategy explained</div><div class="kg-bookmark-description">The two entertainment giants are joining forces in 2026 to target Gen Z—marketers should pay attention.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-530.png" alt="Disney and Amazon team up to target streaming viewers more precisely"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/Formula-1-taps-Disney-magic-to-woo-Gen-Z.webp" alt="Disney and Amazon team up to target streaming viewers more precisely" onerror="this.style.display = 'none'"></div></a></figure><p>Disney and Amazon’s new integration raises the bar for programmatic CTV targeting, especially for performance-minded marketers. By connecting viewing behavior with real purchase intent, it gives brands a new path to precision without sacrificing scale.</p><p><strong>This isn’t just a bigger pipe—it’s a smarter one</strong>.</p><p>If you're running video campaigns or exploring connected TV, now’s the time to explore what Amazon DSP can deliver, especially as third-party cookies fade and first-party ecosystems take the lead.</p><div class="kg-card kg-callout-card kg-callout-card-grey"><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">This article is created by humans with AI assistance, powered by ContentGrow. 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We provide scalable and tailored content creation services for B2B brands and publishers worldwide.Let’s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a-222.png" alt="Disney and Amazon team up to target streaming viewers more precisely"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/opengraph_4dc79812-179.png" alt="Disney and Amazon team up to target streaming viewers more precisely" onerror="this.style.display = 'none'"></div></a></figure>]]></content:encoded></item><item><title><![CDATA[The future of AI in marketing 2025: trends, tools and strategies]]></title><description><![CDATA[Discover AI marketing's future in 2025 with predictions on automation, personalization, decision-making, emerging tech, and ethical challenges.]]></description><link>https://www.contentgrip.com/future-ai-marketing/</link><guid isPermaLink="false">665e850ddeaaf30001602158</guid><category><![CDATA[Martech]]></category><dc:creator><![CDATA[Patrecia Meliana]]></dc:creator><pubDate>Mon, 30 Jun 2025 07:39:00 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2025/06/future-of-ai-in-marketing.webp" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2025/06/future-of-ai-in-marketing.webp" alt="The future of AI in marketing 2025: trends, tools and strategies"><p>The marketing landscape is changing dramatically as AI technologies advance at breakneck speed. By 2025, artificial intelligence won't just be a competitive advantage—<strong>it will be essential for survival in the digital marketing world.</strong></p><p>The global AI in marketing market is projected to reach US$47.32 billion in 2025, up from US$12.05 billion in 2020, reflecting a <a href="https://www.seo.com/ai/marketing-statistics/"><u>CAGR of 36.6%</u></a>. Meanwhile, AI adoption is now mainstream, with <a href="https://www.amraandelma.com/best-ai-marketing-statistics/"><u>88% of marketers reporting the use of AI</u></a> in their daily operations as of 2025.</p><p>But this shift also comes with challenges: ethical governance, job displacement, and the pressure to adapt quickly. If you’re still experimenting with AI tools, it’s time to get serious.</p><p>In this article, we will explore the predictions for AI marketing in 2025 and beyond. We'll explore how AI will automate routine tasks, elevate personalization, and enhance decision-making processes. Additionally, we'll discuss emerging AI technologies and how to  address the ethical challenges and workforce impacts that come with AI integration.</p><h2 id="short-on-time">Short on time?</h2><p>Here is a table of contents for quick access:</p><ul><li><a href="https://www.contentgrip.com/future-ai-marketing/#ai-marketing-trends-to-expect-in-2025" rel="noreferrer">AI marketing trends to expect in 2025</a></li><li><a href="https://www.contentgrip.com/future-ai-marketing/#emerging-ai-technologies-in-marketing" rel="noreferrer">Emerging AI technologies in marketing</a></li><li><a href="https://www.contentgrip.com/future-ai-marketing/#what-marketers-should-know" rel="noreferrer">What marketers should know</a></li><li><a href="https://www.contentgrip.com/future-ai-marketing/#top-ai-tools-for-marketing-teams-in-2025" rel="noreferrer">Top AI tools for marketing teams in 2025</a></li><li><a href="https://www.contentgrip.com/future-ai-marketing/#ethical-considerations-in-ai-marketing" rel="noreferrer">Ethical considerations in AI marketing</a></li><li><a href="https://www.contentgrip.com/future-ai-marketing/#frequently-asked-questions-faqs" rel="noreferrer">FAQs about AI marketing</a></li><li><a href="https://www.contentgrip.com/future-ai-marketing/#looking-for-more-insights-into-the-future-of-ai" rel="noreferrer">Looking for more insights into the future of AI?</a></li></ul><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/ai-marketing-tools/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Top 50 AI marketing tools in 2024</div><div class="kg-bookmark-description">Discover the best 50 AI-driven tools that will transform your marketing in 2024 and supercharge your strategies.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/size/w256h256/2021/04/CG-icon-1.png" alt="The future of AI in marketing 2025: trends, tools and strategies"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/size/w1200/2024/05/Top-50-AI-tools-for-marketing-this-2024.webp" alt="The future of AI in marketing 2025: trends, tools and strategies" onerror="this.style.display = 'none'"></div></a></figure><h2 id="ai-marketing-trends-to-expect-in-2025"><strong>AI marketing trends to expect in 2025</strong></h2><p>The future of AI in marketing will be shaped by major advancements in automation, personalization, and decision-making. Here are the key trends to expect by 2025:</p><h3 id="1-ai-automation-becomes-standard">1. AI automation becomes standard</h3><p>One key trend is the increasing use of AI to automate routine tasks. From handling FAQs to inventory planning, more workflows are going fully autonomous—<strong>freeing up human teams for higher-level strategic work.</strong></p><p>More broadly, AI is driving clear productivity gains. <a href="https://coschedule.com/ai-marketing-statistics"><u>83% of marketers report increased efficiency</u></a>, <a href="https://coschedule.com/ai-marketing-statistics"><u>nearly 50% save 1–5 hours weekly</u></a>, and <a href="https://coschedule.com/ai-marketing-statistics"><u>84% say it speeds up high-quality content delivery</u></a>. AI automation is no longer a novelty—it’s now a core part of modern marketing operations.</p><p>We can already see companies like <a href="https://www.zendesk.com/blog/ai-customer-service/"><u>Photobucket who utilizes Zendesk</u></a> bots to handle frequently asked questions and streamline customer interactions, significantly improving their response times by 14% and customer satisfaction ratings by 3%. Similarly, <a href="https://www.leafio.ai/inventory-optimization-solution/?utm_source=contentgrip.com&utm_medium=partner&utm_campaign=leafio.ai" rel="noreferrer">LEAFIO AI Inventory optimization</a> solution is helping retailers automate stock management processes, reducing manual forecasting work while increasing inventory turnover rates and minimizing excess stock situations.</p><h3 id="2-personalization-evolves-into-hyper-relevance">2. Personalization evolves into hyper-relevance</h3><p>AI will move from generic personalization to predictive anticipation. Platforms like <a href="http://jasper.ai"><u>Jasper.ai</u></a> can already personalize content deeply, and the future will only amplify this capability.</p><p>What’s emerging is a new frontier—where AI doesn’t just respond, but anticipates. This includes AI that can fine-tune visual and narrative content dynamically, adapting based on user interaction data and campaign goals. Adobe’s personalization efforts are already leaning in this direction.</p><p>The business case is clear. Around <a href="https://www.keevee.com/ai-marketing-statistics"><u>91% of consumers say they are more likely to shop</u></a> with brands that offer personalized experiences. AI-powered personalization engines have led to a <a href="https://www.zebracat.ai/post/ai-marketing-statistics"><u>35% increase in purchase frequency</u></a> and a <a href="https://www.zebracat.ai/post/ai-marketing-statistics"><u>21% boost in average order value</u></a>.</p><p><strong>It’s not just personalization—it’s predictive anticipation.</strong></p><h3 id="3-ai-powered-decision-making-goes-mainstream">3. AI-powered decision-making goes mainstream</h3><p>Tools like <a href="https://clickup.com/ai"><u>ClickUp AI</u></a> help teams visualize data and generate automated reports. Expect AI-driven strategy planning, forecasting, and optimization to become the norm across departments.</p><p>The impact is significant. AI-driven analytics have been shown to <a href="https://www.zebracat.ai/post/ai-marketing-statistics"><u>improve decision-making speed by 78%</u></a>, while predictive analytics <a href="https://www.zebracat.ai/post/ai-marketing-statistics"><u>increase forecasting accuracy by 47%</u></a>, leading to smarter budget allocation and campaign planning.</p><p>In 2025, data-backed decision-making isn’t just a competitive edge—it’s the new default.</p><h3 id="4-ethics-and-ai-governance-rise-in-priority">4. Ethics and AI governance rise in priority</h3><p>AI can unlock scale, but without ethical frameworks, it can backfire.</p><p>Responsible AI isn’t optional—it’s a brand trust issue. Companies must create internal ethics committees and remain transparent in data use. With <a href="https://www.weforum.org/agenda/2024/03/ai-advances-governance-2024/"><u>127 countries having passed AI-related laws as of 2022</u></a>, compliance is no longer a suggestion.</p><p>A major hurdle for many organizations remains data privacy. In fact, around <a href="https://coschedule.com/ai-marketing-statistics"><u>40% of marketers cite data privacy concerns</u></a> as the top barrier to adopting AI tools.</p><p><strong>Failing to address these questions won’t just attract fines—it could erode customer trust.</strong></p><h3 id="5-ai-integrations-will-significantly-impact-the-workforce">5. AI integrations will significantly impact the workforce</h3><p>The automation of routine work is undeniable, but rather than displacing talent, it’s reframing roles. Creative and strategic positions are evolving into AI-enhanced hybrid functions, where marketers co-create with algorithms, test faster, and iterate more deeply.</p><p>Still, the shift brings concern. Around <a href="https://pixis.ai/blog/ai-marketing-statistics/"><u>59.8% of marketers worry that AI may replace</u></a> their roles—up sharply from 35.6% in 2023. While automation is streamlining workflows, it’s also sparking anxiety about job security.</p><p>McKinsey predicts <a href="https://www.mckinsey.com/mgi/our-research/generative-ai-and-the-future-of-work-in-america"><u>30% of work hours</u></a> could be automated by 2030—but this also means <a href="https://www.greataiprompts.com/guide/ai-jobs-statistics/"><u>97 million</u></a> new roles could emerge. The key is training marketers to work with AI, not compete against it.</p><p><strong>Future-ready teams won’t just use AI—they’ll think with it.</strong></p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/impact-of-ai-on-marketing-careers/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Impact of AI on marketing jobs: challenges and opportunities</div><div class="kg-bookmark-description">Explore how the rise of artificial intelligence is transforming the landscape of marketing jobs, presenting both challenges and opportunities for professionals.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-263.png" alt="The future of AI in marketing 2025: trends, tools and strategies"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/Navigating-the-impact-of-AI-on-marketing-careers-threats-and-opportunities-1.webp" alt="The future of AI in marketing 2025: trends, tools and strategies" onerror="this.style.display = 'none'"></div></a></figure><h2 id="emerging-ai-technologies-in-marketing"><strong>Emerging AI technologies in marketing</strong></h2><p>AI isn’t just improving existing workflows—it’s enabling completely new ones.</p><h3 id="1-predictive-customer-insights">1. Predictive customer insights</h3><p>Deep learning is pushing predictive analytics to new heights. Brands can now anticipate user behavior with precision, using this foresight to orchestrate smarter journeys and optimize conversion paths.</p><p>Platforms like Salesforce and Adobe are leading the shift toward predictive marketing, using deep learning to analyze customer needs before they’re expressed.</p><h3 id="2-generative-ai-for-branded-content">2. Generative AI for branded content</h3><p>Generative AI is set to transform content creation in marketing by 2025—delivering assets faster, cheaper, and with greater brand alignment. Tools like GPT-4 and Synthesia can already write in your brand voice, adapt content to different channels, and scale production effortlessly.</p><p>But its value goes beyond execution—AI is becoming a creative partner, too. Platforms like WPP Open now include features such as “Unspoken Truths” and “Shower Thoughts”, helping marketers uncover hidden insights and spark fresh campaign ideas.</p><p>The trend is clear: generative AI isn’t replacing human creativity—it’s amplifying it, from ideation to delivery.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/us-marketers-generative-ai-2025/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Generative AI: the key to marketing success post-cookie era</div><div class="kg-bookmark-description">Google’s decision to retain third-party cookies changes the role of Generative AI in marketing strategies.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-265.png" alt="The future of AI in marketing 2025: trends, tools and strategies"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/US-marketers-bet-big-on-Generative-AI-for-2025-trends-and-insights-1.webp" alt="The future of AI in marketing 2025: trends, tools and strategies" onerror="this.style.display = 'none'"></div></a></figure><h3 id="3-ai-enhanced-programmatic-advertising">3. AI-enhanced programmatic advertising</h3><p>One area experiencing rapid transformation is programmatic advertising, where AI-driven <a href="https://attekmi.com/adex-enterprise?utm_source=contentgrip.com&utm_medium=partner&utm_campaign=attekmi.com" rel="noreferrer">ad exchange for publishers</a> is playing a pivotal role. These exchanges use real-time bidding and intelligent algorithms to optimize ad placements and revenue generation.</p><p>For publishers, leveraging AI-powered ad exchanges means improved fill rates, higher CPMs, and more relevant ads for users—all without manual intervention. As AI evolves, these platforms are becoming more autonomous, making data-driven decisions that directly impact monetization strategies and user experience.</p><p>Emerging AI technologies will bring more precision and efficiency to ad buying, enabling real-time bidding and audience targeting at an unprecedented scale. Companies like The Trade Desk are using AI to deliver smarter, more dynamic ad placements through real-time data analysis and creative optimization.</p><h3 id="4-sentiment-analysis-with-emotional-depth">4.  Sentiment analysis with emotional depth</h3><p>Sentiment analysis technology is evolving rapidly, with new AI models capable of understanding and interpreting human emotions more accurately. By 2025, marketers will leverage these advancements to gain deeper insights into customer sentiments across various channels, including social media, reviews, and customer service interactions.</p><p>Tools like Clarabridge and Brandwatch are taking sentiment analysis to the next level—beyond polarity to contextual emotion detection.</p><h3 id="5-ai-powered-hyper-personalization">5. AI-powered hyper-personalization</h3><p>Hyper-personalization, driven by emerging AI technologies, will take personalized marketing to the next level. Expect real-time, multi-channel personalization thanks to tools like Dynamic Yield and Persado that integrate behavioral and transactional data.</p><h3 id="6-augmented-reality-ar-powered-by-ai">6. Augmented reality (AR) powered by AI</h3><p>The integration of AI with augmented reality (AR) is another emerging trend set to impact marketing significantly. AI-enhanced AR experiences will provide customers with interactive and immersive ways to engage with products and brands.</p><p>Snap Inc. and Shopify are developing AI-enhanced AR features, such as:</p><ul><li>Personalized virtual try-ons</li><li>Adaptive in-store experiences</li><li>Contextual overlays</li></ul><p>Expect AR to become more than a gimmick—it’ll be part of the sales funnel.</p><h3 id="7-agentic-ai-the-rise-of-autonomous-collaboration">7. Agentic AI: the rise of autonomous collaboration</h3><p>AI agents are evolving from simple task tools into autonomous collaborators that can manage entire marketing campaigns. Platforms like Omneky now deploy agents to generate, launch, and optimize omnichannel ads across Meta, Google, and TikTok. Similarly, Adobe is enabling agents to tailor campaigns based on user behavior in real time.</p><p>Supporting this shift are technologies like Anthropic’s MCP and Google’s A2A, which allow agents to share context and collaborate fluidly.</p><p>Soon, marketers may delegate full campaign cycles to AI—with agents planning, executing, and learning independently. But this autonomy also raises new concerns around trust, alignment, and control.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/what-are-ai-agents/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">What is an AI agent? how companies use it to get work done</div><div class="kg-bookmark-description">These AI agents don’t just respond—they complete tasks that used to eat up hours.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-264.png" alt="The future of AI in marketing 2025: trends, tools and strategies"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Atikah Amalia</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/ai_agents_icons.webp" alt="The future of AI in marketing 2025: trends, tools and strategies" onerror="this.style.display = 'none'"></div></a></figure><h3 id="8-ai-visibility-optimization-for-search-generative-engine-optimization-or-geo">8. AI visibility optimization for search (Generative Engine Optimization or GEO)</h3><p>With generative AI platforms like ChatGPT and Claude influencing how people access content, a new discipline is emerging: Generative Engine Optimization (GEO).</p><p>Marketers must now optimize not just for traditional search, but for AI engines that summarize and recommend content. This means reevaluating SEO strategies through the lens of AI discoverability—something that companies like Peec AI are helping make possible.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/how-to-get-indexed-by-chatgpt-search/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">How to get indexed on ChatGPT search</div><div class="kg-bookmark-description">Want your content to be seen on ChatGPT search? Here’s how to get indexed and stay ahead on this fast-growing AI platform.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-378.png" alt="The future of AI in marketing 2025: trends, tools and strategies"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Atikah Amalia</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/chatgpt-search-indexing-10.webp" alt="The future of AI in marketing 2025: trends, tools and strategies" onerror="this.style.display = 'none'"></div></a></figure><h2 id="what-marketers-should-know">What marketers should know</h2><p>AI is no longer a side project—it’s quickly becoming core to every high-performing marketing team. The speed of innovation in 2025 demands more than just tool adoption. It requires new mindsets, cross-functional fluency, and strategic awareness of how automation, personalization, and AI agents reshape the marketer's role.</p><p>Here’s how to keep your edge:</p><ul><li><strong>Upskill now, not later</strong>: Equip your team to work with AI tools like Jasper for content, ClickUp for operations, and Synthesia for video. These are no longer nice-to-haves—they’re foundational.</li><li><strong>Audit your AI ethics</strong>: Don’t wait for regulators to define your guardrails. Review your use of consumer data, bias mitigation, and algorithm transparency before trust becomes a liability.</li><li><strong>Future-proof your roles</strong>: Focus on training strategists and creatives to prompt, refine, and QA AI outputs. These hybrid roles will be the linchpins of marketing orgs in the agentic era.</li><li><strong>Experiment with new formats</strong>: Synthetic media, AR overlays, and dynamic personalization are now within reach. Start testing what resonates—and what doesn’t—with your audience.</li><li><strong>Stay human</strong>: As automation scales, so does the risk of sounding robotic. Keep your messaging grounded in empathy, brand voice, and cultural context.</li></ul><p><strong>Smart marketers won’t just <em>use</em> AI. They’ll build systems, teams, and playbooks around it—while staying rooted in what makes brands meaningful.</strong></p><figure class="kg-card kg-embed-card"><iframe width="200" height="113" src="https://www.youtube.com/embed/3MwMII8n1qM?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen title="What Will Happen to Marketing in the Age of AI? | Jessica Apotheker | TED"></iframe></figure><h2 id="top-ai-tools-for-marketing-teams-in-2025">Top AI tools for marketing teams in 2025</h2><p>The right AI tools don’t just automate—they enhance creativity, improve precision, and fuel rapid experimentation. Below is a curated list of AI tools categorized by use case, aligned with 2025’s key marketing trends:</p><h3 id="%F0%9F%A7%A0-content-creation-generation"><strong>🧠 Content Creation & Generation</strong></h3><ul><li><a href="http://krater.ai/?ref=contentgrip"><strong><u>Krater AI</u></strong></a> – Offers a suite of AI tools for writing, chatting, coding, image generation, and transcription. Ideal for general productivity with an easy-to-use, all-in-one interface.</li><li><a href="https://www.synthesia.io/?via=contentgrip"><strong><u>Synthesia</u></strong></a> – Creates AI-generated videos using avatars. Ideal for explainer videos, tutorials, and localization at scale.</li><li><a href="http://copy.ai"><strong><u>Copy.ai</u></strong></a> – Strong for short-form content and product descriptions.</li><li><strong>WPP Open</strong> – Offers creative prompts like “Shower Thoughts” and ideation tools, aligning with generative AI ideation trends.</li></ul><h3 id="%F0%9F%A4%96-marketing-automation-workflow-management"><strong>🤖 Marketing Automation & Workflow Management</strong></h3><ul><li><strong>HubSpot with ChatSpot AI</strong> – Combines CRM, email marketing, and AI to deliver personalized automation.</li><li><strong>ClickUp AI</strong> – Helps with campaign planning, data visualization, and automated reporting. Useful for cross-team alignment.</li><li><strong>Omneky</strong> – Uses AI agents to launch and optimize omnichannel ad campaigns autonomously.</li></ul><h3 id="%F0%9F%94%8D-data-analytics-decision-intelligence"><strong>🔍 Data Analytics & Decision Intelligence</strong></h3><ul><li><strong>Google Marketing Platform</strong> – Unifies media buying, reporting, and attribution with AI-powered insights.</li><li><strong>Salesforce Einstein</strong> – Delivers predictive analytics for sales and marketing teams.</li><li><strong>Peec AI</strong> – Assists in optimizing content for AI engine visibility (GEO strategy).</li></ul><h3 id="%F0%9F%8E%AF-advertising-optimization"><strong>🎯 Advertising Optimization</strong></h3><ul><li><strong>Optmyzr</strong> – Automates PPC bidding and keyword optimization across platforms.<strong>The Trade Desk</strong> – Leverages AI to personalize programmatic ad placements in real time.</li></ul><h3 id="%F0%9F%8C%90-personalization-ux-optimization"><strong>🌐 Personalization & UX Optimization</strong></h3><ul><li><strong>Dynamic Yield</strong> – Powers hyper-personalization across web, app, and email.</li><li><strong>Persado</strong> – Uses AI to craft emotional language that converts, based on real-time feedback loops.</li></ul><h3 id="%F0%9F%8C%8D-localization-translation"><strong>🌍 Localization & Translation</strong></h3><ul><li><a href="http://machinetranslation.com"><strong><u>MachineTranslation.com</u></strong></a> – Enables AI-driven localization for global campaigns, with post-editing support.</li><li><a href="https://customgpt.ai?fpr=contentgrip"><strong><u>ChatGPT</u></strong></a> – Particularly useful for translating press releases with tone and context in mind. Its conversational model helps refine phrasing for specific audiences or publication styles. I personally use this for my press release translations and it has been great!</li><li><strong>Claude by Anthropic</strong> – A strong alternative for multilingual translation, Claude excels in maintaining formality, clarity, and logical flow—especially helpful when adapting B2B content or technical PRs across APAC regions. I personally use this for checking!</li></ul><blockquote>For best results, combine raw AI translations from ChatGPT or Claude with human QA or light editing to maintain local relevance and avoid cultural missteps.</blockquote><div class="kg-card kg-callout-card kg-callout-card-white"><div class="kg-callout-emoji">💡</div><div class="kg-callout-text"><b><strong style="white-space: pre-wrap;">Pro Tip:</strong></b> As AI agents evolve, look for tools that offer integration hooks, transparency in model outputs, and customizable brand voice controls. Your 2025 stack should be adaptable—not just efficient.</div></div><h2 id="ethical-considerations-in-ai-marketing"><strong>Ethical considerations in AI marketing</strong></h2><p><strong>One key ethical consideration in AI marketing is data privacy</strong>. As AI systems rely heavily on vast amounts of consumer data to personalize marketing efforts, there is a growing concern about how this data is collected, stored, and used. Companies must ensure that they are transparent about their data practices and comply with regulations such as the <a href="https://gdpr-info.eu/"><u>GDPR (General Data Protection Regulation)</u></a> to protect consumer privacy. A breach in data privacy can lead to a loss of consumer trust and severe legal consequences.</p><div class="kg-card kg-callout-card kg-callout-card-green"><div class="kg-callout-emoji">💡</div><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">Content Collision provides performance-based digital PR services and B2B content marketing services for tech startups in APAC and beyond. </strong></b></i><a href="https://calendly.com/contentcollision/call-with-c2?ref=contentgrip.com"><u><i><b><strong class="italic underline" style="white-space: pre-wrap;">Book a discovery call</strong></b></i></u></a><i><b><strong class="italic" style="white-space: pre-wrap;"> to learn more.</strong></b></i></div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/contentcollision/call-with-c2?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a call with Content Collision (APAC PR services) - Content Collision</div><div class="kg-bookmark-description">Thanks for booking a call with Content Collision, a digital PR agency for tech startups in APAC.Let’s chat a bit about your content needs and see if C2 is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your company email and website, along with the reason for your</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://assets.calendly.com/assets/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a.png" alt="The future of AI in marketing 2025: trends, tools and strategies"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://d3v0px0pttie1i.cloudfront.net/uploads/user/logo/30405695/opengraph_37f57ed8.jpg?source=opengraph" alt="The future of AI in marketing 2025: trends, tools and strategies" onerror="this.style.display = 'none'"></div></a></figure><p>Another important ethical issue is <strong>the potential for bias in AI algorithms</strong>. AI systems can unintentionally perpetuate and amplify existing biases in the data they are trained on, leading to unfair and discriminatory marketing practices. For example, <a href="https://edri.org/wp-content/uploads/2021/06/EDRi_Discrimination_Online.pdf"><u>certain demographic groups may be unfairly targeted or excluded from marketing campaigns.</u></a> To mitigate this, companies should regularly audit their AI systems for bias and ensure diverse and representative data sets are used for training these models.</p><p><strong>The transparency and explainability of AI systems in marketing are also critical ethical considerations</strong>. Consumers have the right to understand how decisions that affect them are made, yet AI algorithms are often seen as "black boxes" with complex and opaque decision-making processes. Marketers should strive to make AI systems more transparent and provide clear explanations of how consumer data is used and how marketing decisions are made. This transparency can help build trust and ensure that consumers feel comfortable with the use of AI in marketing.</p><p>Lastly, the impact of AI on employment within the marketing industry is a significant ethical consideration. <strong>While AI can enhance efficiency and productivity, it can also lead to job displacement</strong> as automated systems take over tasks traditionally performed by humans. Companies should consider strategies for reskilling and upskilling their workforce to ensure that employees can adapt to the changing landscape and continue to contribute meaningfully to the organization.</p><p><strong>Ignoring these issues won’t just lead to fines. It can erode trust and damage your brand.</strong></p><h2 id="frequently-asked-questions-faqs">Frequently asked questions (FAQs)</h2><h3 id="1-what-is-ai-in-marketing">1. What is AI in marketing?</h3><p>AI in marketing refers to the use of artificial intelligence technologies to enhance marketing processes, strategies, and outcomes. From automating repetitive tasks to providing predictive analytics, AI enables marketers to better understand and engage with their audiences.</p><p>Through machine learning and natural language processing, AI tools analyze vast amounts of data to uncover insights, predict customer behavior, and optimize campaigns. These tools are already transforming areas like customer segmentation, content creation, and advertising.</p><h3 id="2-how-to-use-ai-in-marketing">2. How to use AI in marketing</h3><p>To integrate AI into your marketing strategy, follow these actionable steps:</p><ol><li><strong>Assess your needs</strong>: Identify the specific marketing challenges you aim to address, such as improving customer segmentation, creating personalized content, or optimizing ad placements.</li><li><strong>Choose the right tools</strong>: Select AI platforms that align with your objectives. Tools like HubSpot for marketing automation, Jasper AI for content creation, and Salesforce Einstein for predictive analytics are excellent options.</li><li><strong>Train your team</strong>: Ensure your marketing team understands how to use AI tools effectively. Provide training and resources to enhance their skills.</li><li><strong>Monitor and refine</strong>: Continuously evaluate the performance of AI-driven initiatives and adjust strategies as needed for optimal results.</li></ol><h2 id="looking-for-more-insights-into-the-future-of-ai">Looking for more insights into the future of AI?</h2><p>Here are some more articles that explore the future of AI:</p><ul><li><a href="https://www.contentgrip.com/manus-ai-for-marketing/"><u>https://www.contentgrip.com/manus-ai-for-marketing/</u></a></li><li><u>https://www.contentgrip.com/ai-agents-for-marketers/</u></li><li><a href="https://www.contentgrip.com/ai-agents-for-marketing/#whats-next-for-ai-agents-in-marketing"><u>https://www.contentgrip.com/ai-agents-for-marketing/</u></a></li><li><a href="https://www.contentgrip.com/impact-of-ai-on-marketing-careers/"><u>https://www.contentgrip.com/impact-of-ai-on-marketing-careers/</u></a></li><li><u>https://www.contentgrip.com/the-future-of-video-advertising-ai-powered-solutions-explained/</u></li></ul><div class="kg-card kg-callout-card kg-callout-card-grey"><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">This post is created by ContentGrow, providing scalable and tailored content creation services for B2B brands and publishers worldwide.</strong></b></i><a href="https://calendly.com/enrickoman/call-with-contentgrow"> <u><i><b><strong class="italic underline" style="white-space: pre-wrap;">Book a discovery call</strong></b></i></u></a><i><b><strong class="italic" style="white-space: pre-wrap;"> to learn more.</strong></b></i></div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/enrickoman/call-with-contentgrow?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a call with ContentGrow (for brands & publishers) - ContentGrow</div><div class="kg-bookmark-description">Thanks for booking a call with ContentGrow, a managed talent network of freelance media professionals ready to serve brands, publishers, and global content teams.Let’s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://assets.calendly.com/assets/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a.png" alt="The future of AI in marketing 2025: trends, tools and strategies"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://d3v0px0pttie1i.cloudfront.net/uploads/user/logo/13226712/opengraph_4dc79812.png?source=opengraph" alt="The future of AI in marketing 2025: trends, tools and strategies" onerror="this.style.display = 'none'"></div></a></figure><figure class="kg-card kg-image-card"><img src="https://lh7-us.googleusercontent.com/ZxWxhMCW8lR11BHPUxPNrQNNShtZizRnC-zJn6y8smTFUVIC062jdj9pwI9l4fgZrft66PrzE63dRkMIl_vhbk5TJ9hXUR0x8nmWF-fZa94bEolMygCsG_YqoUyqOqyDUfNppp-9Tzoqa89hzKp1bNQ" class="kg-image" alt="The future of AI in marketing 2025: trends, tools and strategies" loading="lazy" width="1000" height="563"></figure>]]></content:encoded></item><item><title><![CDATA[Jetstar Asia’s closure: why sharp marketing couldn’t save a price-first airline]]></title><description><![CDATA[Jetstar Asia is folding despite a strong brand parent. Here's why marketing alone couldn't carry it through.]]></description><link>https://www.contentgrip.com/jetstar-asia-shutdown-marketing-lessons/</link><guid isPermaLink="false">684fbecad5a76700012b760c</guid><category><![CDATA[Content Marketing]]></category><dc:creator><![CDATA[Patrecia Meliana]]></dc:creator><pubDate>Mon, 30 Jun 2025 02:00:21 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2025/06/Jetstar-Asia---s-closure-why-sharp-marketing-couldn---t-save-a-price-first-airline.webp" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2025/06/Jetstar-Asia---s-closure-why-sharp-marketing-couldn---t-save-a-price-first-airline.webp" alt="Jetstar Asia’s closure: why sharp marketing couldn’t save a price-first airline"><p>Jetstar Asia, the Singapore-based low-cost airline under Qantas Group, will cease operations by July 2025.</p><p>This closure comes amid rising supplier and airport costs, intensified competition in Asia’s budget aviation sector, and sustained financial losses. The carrier is expected to post a loss of AU$35 million in EBIT this year.</p><p>The announcement sparked questions not just about business viability, but also marketing strategy. In a market where price often trumps all else, does brand marketing even matter? And if it does, why wasn’t it enough to save Jetstar Asia?</p><p>This article explores what led to Jetstar Asia’s closure, why marketing efforts failed to gain altitude, and how LCC marketers can avoid the same fate.</p><h2 id="short-on-time"><strong>Short on time?</strong></h2><p>Here’s a table of contents for quick access:</p><ul><li><a href="https://www.contentgrip.com/jetstar-asia-shutdown-marketing-lessons/#jetstar-asias-closure-explained" rel="noreferrer">Jetstar Asia’s closure, explained</a></li><li><a href="https://www.contentgrip.com/jetstar-asia-shutdown-marketing-lessons/#when-cheap-isnt-cheap-enough" rel="noreferrer">When cheap isn’t cheap enough</a></li><li><a href="https://www.contentgrip.com/jetstar-asia-shutdown-marketing-lessons/#what-marketers-should-know-positioning-vs-pricing" rel="noreferrer">What marketers should know: positioning vs. pricing</a></li><li><a href="https://www.contentgrip.com/jetstar-asia-shutdown-marketing-lessons/#why-performance-alone-isnt-the-answer-either" rel="noreferrer">Why performance alone isn’t the answer either</a></li></ul><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/brands-thriving-with-gen-z/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Gen Z consumer trends and key insights for 2024 success</div><div class="kg-bookmark-description">Discover how 5 brands are captivating Gen Z with fresh approaches, social responsibility, and authentic engagement.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-493.png" alt="Jetstar Asia’s closure: why sharp marketing couldn’t save a price-first airline"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/5-brands-thriving-with-Gen-Z-what-they-re-doing-right-29.webp" alt="Jetstar Asia’s closure: why sharp marketing couldn’t save a price-first airline" onerror="this.style.display = 'none'"></div></a></figure><h2 id="jetstar-asias-closure-explained"><strong>Jetstar Asia's closure, explained</strong></h2><p>Jetstar Asia, launched in 2004 as a Singaporean extension of the Jetstar brand, will wind down operations by July 31, 2025. The Qantas Group cited unsustainable economics—rising airport fees, stiff competition, and lack of strategic returns compared to its core Australia and New Zealand markets.</p><p>The group will redirect up to AU$500 million in capital toward fleet renewal, a move aligned with Qantas' long-term strategy. About 500 jobs are expected to be impacted.</p><p>Passengers with existing bookings will receive refunds or re-accommodation support where possible.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/chagee-global-tea-branding-lessons/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">What makes Chagee globally irresistible? A brand deep dive</div><div class="kg-bookmark-description">Chagee’s brand of premium tea meets cultural storytelling—and it’s working worldwide.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-492.png" alt="Jetstar Asia’s closure: why sharp marketing couldn’t save a price-first airline"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/How-Chagee-brewed-a-global-tea-empire-with-emotion-first-branding.webp" alt="Jetstar Asia’s closure: why sharp marketing couldn’t save a price-first airline" onerror="this.style.display = 'none'"></div></a></figure><h2 id="when-cheap-isnt-cheap-enough"><strong>When cheap isn't cheap enough</strong></h2><p>In Asia, the low-cost carrier (LCC) game is ruthlessly competitive.</p><p>Brands like Scoot and AirAsia have long set the tone with razor-sharp pricing and vibrant marketing personas. But Jetstar Asia failed to stand out—not just in fares, but in positioning.</p><p>According to Delbert Ty, fractional marketing leader and former CMO of Coffee Meets Bagel, the brand’s Achilles’ heel was a lack of sharp differentiation. “When it came to pricing with all the daily variances, it was not even the lowest price most of the time. So, what do you get? You get a brand that positions itself as no frills, but has to compete against Scoot and AirAsia which stand for something way beyond just being cheap,” he said.</p><p>“No amount of marketing can help a brand whose positioning isn't sharp enough. It just won't be financially feasible to sustain any spend if you don't build equity around it.”</p><p>While the airline leaned into occasional marketing campaigns—like its quirky “Soar for Singapore” video in 2024 that garnered 108M impressions—it never established a consistent narrative or value proposition that went beyond low fares.</p><h2 id="what-marketers-should-know-positioning-vs-pricing"><strong>What marketers should know: positioning vs. pricing</strong></h2><p>Sharon Koh, ex-Head of Marketing at Scoot, pointed out that marketing within an LCC is not just about awareness or aesthetics. “Marketing needs to be tightly integrated within the entire LCC business ecosystem." said Koh. </p><p>"On a tactical level, the marketing function is crucial in driving direct sales, including the ability to respond quickly to dynamic pricing and revenue management.” she added.</p><p>Marketing in the LCC world is tactical and transactional: last-minute promos, email blasts, dynamic retargeting. But it also needs strategic lift: brand trust, emotional resonance, and clear differentiation.</p><p>Jetstar Asia lacked both.</p><p>David Lim of Avante Strategies said that LCCs like AirAsia and Scoot succeeded by embedding aspirational narratives in their brand promises. “People don’t just fly from point A to B,” he noted.</p><p>“Scoot and AirAsia have done a great job in this area with 'Escape the ordinary' and 'Now everyone can fly" respectively. Their brand positioning drives a deeper affiliation with their passengers, leading the latter to understand their 'whys' when choosing a particular LCC when price points are all too similar,”</p><figure class="kg-card kg-image-card"><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXekileDRoa1w2P43kDnArDrcrQY1j0NfiKWrCZYAalQHzFe3PM1aQdHsDU0PH6KEMAyBsWZcZFttY2GfozCZttydQ3mIEVChG8PYlHjsUVSMydBh8HHFUNO1dpDXEjCVAHvrj1ljQ?key=5LQq-QZUA9Y7azzW-JzfHg" class="kg-image" alt="Jetstar Asia’s closure: why sharp marketing couldn’t save a price-first airline" loading="lazy" width="602" height="451"></figure><p><strong>Without a strong “why,” Jetstar Asia struggled to gain mindshare</strong>—even if it had a decent offering on paper.</p><h2 id="why-performance-alone-isnt-the-answer-either"><strong>Why performance alone isn't the answer either</strong></h2><p>Jetstar’s recent social campaigns, including influencer content for routes like <a href="https://www.jetstar.com/sg/en/twa-broome?flight-type=2&adults=1&origin=SIN"><u>Broome</u></a> and <a href="https://www.jetstar.com/id/id/flights/labuan-bajo"><u>Labuan Bajo</u></a>, were timely and visually sharp—but ultimately couldn’t make up for weak operational perception.</p><p>As Kevin Kan of Break Out Consulting noted, “For consumers, price and reliability is going to be the most important consideration. Regardless of how much marketing you do, you are going to have to 'prove' you provide reliable and affordable travel options.”</p><p>“Regardless of what marketing efforts are taken, it will only make a difference if it is proven with factual results, such as on-time performance data.” Kan added.</p><p>He also warned that other regional LCCs like Batik Air should heed this cautionary tale: invest in marketing, yes—but only after locking in positioning and delivery.</p><h2 id="dont-just-sell-seats-sell-stories"><strong>Don't just sell seats, sell stories</strong></h2><p>Jetstar Asia’s fall isn’t just about cost pressure—it’s about brand fragility in a commoditized market.</p><p>For LCC marketers, the lesson is clear: <strong>pricing may get you noticed, but positioning earns you loyalty</strong>.</p><p>If your brand doesn’t stand for something—freedom, discovery, even national pride—your campaigns will be forgettable. And when prices fluctuate or competition intensifies, forgettable brands are the first to get cut.</p><p>Marketing still matters—but only when it’s built on a foundation that can actually fly.</p><div class="kg-card kg-callout-card kg-callout-card-grey"><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">This article is created by humans with AI assistance, powered by ContentGrow. Ready to explore full-service content solutions starting at $2,000/month? </strong></b></i><a href="https://calendly.com/enrickoman/call-with-contentgrow" rel="noreferrer"><u><i><b><strong class="italic underline" style="white-space: pre-wrap;">Book a discovery call</strong></b></i></u><i><b><strong class="italic" style="white-space: pre-wrap;"> today</strong></b></i></a><i><b><strong class="italic" style="white-space: pre-wrap;">.</strong></b></i></div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/enrickoman/call-with-contentgrow?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a discovery call (for brands & publishers) - ContentGrow</div><div class="kg-bookmark-description">Thanks for booking a call with ContentGrow. We provide scalable and tailored content creation services for B2B brands and publishers worldwide.Let’s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a-209.png" alt="Jetstar Asia’s closure: why sharp marketing couldn’t save a price-first airline"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/opengraph_4dc79812-166.png" alt="Jetstar Asia’s closure: why sharp marketing couldn’t save a price-first airline" onerror="this.style.display = 'none'"></div></a></figure>]]></content:encoded></item><item><title><![CDATA[The Guardian unifies programmatic ad ops to simplify global buys]]></title><description><![CDATA[The Guardian merges US, UK, and Australia ad teams to streamline curation and reduce friction for global buyers]]></description><link>https://www.contentgrip.com/guardian-unifies-programmatic-ads-global/</link><guid isPermaLink="false">685bda143c44910001286864</guid><category><![CDATA[Martech]]></category><dc:creator><![CDATA[Patrecia Meliana]]></dc:creator><pubDate>Sat, 28 Jun 2025 12:00:43 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2025/06/The-Guardian-unifies-programmatic-ad-ops-to-simplify-global-buys.webp" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2025/06/The-Guardian-unifies-programmatic-ad-ops-to-simplify-global-buys.webp" alt="The Guardian unifies programmatic ad ops to simplify global buys"><p>While many publishers are still untangling the complexities of open web monetization, The Guardian is doubling down on programmatic curation.</p><p>The publisher has <a href="https://www.theguardian.com/gnm-press-office/2025/jun/10/the-guardian-announces-new-global-programmatic-advertising-team"><u>unified its programmatic advertising operations</u></a> across the US, UK, and Australia, aiming to create a more seamless buying experience for global advertisers.</p><p>This article explores why The Guardian made this move, how it fits into their broader monetization strategy, and what marketers should take away from the publisher's shift toward unified private marketplaces.</p><h2 id="short-on-time"><strong>Short on time?</strong></h2><p>Here’s a table of contents for quick access:</p><ul><li><a href="https://www.contentgrip.com/guardian-unifies-programmatic-ads-global/#why-the-guardian-unified-its-ad-ops-teams" rel="noreferrer">Why The Guardian unified its ad ops teams</a></li><li><a href="https://www.contentgrip.com/guardian-unifies-programmatic-ads-global/#why-private-marketplaces-are-at-the-center-of-this-strategy" rel="noreferrer">Why private marketplaces are at the center of this strategy</a></li><li><a href="https://www.contentgrip.com/guardian-unifies-programmatic-ads-global/#what-marketers-should-know-about-buying-from-premium-publishers-now" rel="noreferrer">What marketers should know about buying from premium publishers now</a></li></ul><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/future-ai-marketing/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">The future of marketing: AI transformations by 2025</div><div class="kg-bookmark-description">Discover AI marketing’s future in 2025 with predictions on automation, personalization, decision-making, emerging tech, and ethical challenges.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-529.png" alt="The Guardian unifies programmatic ad ops to simplify global buys"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/future-of-ai-in-marketing-18.webp" alt="The Guardian unifies programmatic ad ops to simplify global buys" onerror="this.style.display = 'none'"></div></a></figure><h2 id="why-the-guardian-unified-its-ad-ops-teams"><strong>Why The Guardian unified its ad ops teams</strong></h2><p>The Guardian’s latest structural move brings together its programmatic advertising teams from three major markets into a single global unit of around 22 people. This isn't a cost-cutting measure—there were no layoffs or restructures involved—but a strategic play to simplify the ad buying process across borders.</p><p>According to Dave Strauss, Vice President of Revenue Operations and Strategy, the goal is to eliminate the friction that comes from fragmented processes. Instead of buyers navigating different regional sales teams, platforms, and pricing structures, The Guardian now offers a unified access point to its inventory.</p><p>"We have over 9 million daily users globally, but how do we unlock that scale for buyers?" said Strauss. “If there’s one door, one access point, it’ll make their lives easier.”</p><p>The change also enables more consistent campaign execution across markets, a key advantage for advertisers seeking brand alignment across regions.</p><figure class="kg-card kg-image-card"><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXeg4rWrElUTMLDiefIy1RY6eMvI5E26mPvUjlG7svmy-jiaO8pS3PDb4BhZ7LcZOtipiBcx_lVyns4HR-6523Qv8o6fg2fnY4cy3NY1qugyHjoclH9ZVFp49yxxTQi356jrPcYIWg?key=niZGWA4csBvscYV2DHA4yA" class="kg-image" alt="The Guardian unifies programmatic ad ops to simplify global buys" loading="lazy" width="602" height="361"></figure><h2 id="why-private-marketplaces-are-at-the-center-of-this-strategy"><strong>Why private marketplaces are at the center of this strategy</strong></h2><p>The Guardian’s bet on curation reflects a growing trend among premium publishers seeking to insulate themselves from the volatility of open marketplaces. By leaning into private marketplace (PMP) deals, the publisher not only boosts CPMs—reportedly growing at “extremely high rates”—but also secures more predictable revenue.</p><p>Curation allows SSPs to package premium inventory more effectively, creating environments where brands can target more precisely and with greater transparency. As Strauss put it, “It’s SSPs making content more targetable, and that helps marketers. For us, it means more quality demand in the system.”</p><p>Jamie MacEwan, a Senior Analyst at Enders, noted that PMPs are becoming “the cornerstone of premium publishers’ strategies,” citing higher yields and better client service compared to open auctions.</p><p>However, transparency around curation take rates remains a concern across the industry. Strauss acknowledged this but expressed optimism, saying that SSPs are becoming more transparent, and that continued partnership is key to maintaining trust and professionalism.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/google-tests-ads-in-ai-mode/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">AI search meets advertising: Google tests ads in AI Mode</div><div class="kg-bookmark-description">What it means for search marketers as AI answers become ad real estate.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-528.png" alt="The Guardian unifies programmatic ad ops to simplify global buys"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/Google-expands-ads-in-AI-Mode-1.webp" alt="The Guardian unifies programmatic ad ops to simplify global buys" onerror="this.style.display = 'none'"></div></a></figure><h2 id="what-marketers-should-know-about-buying-from-premium-publishers-now"><strong>What marketers should know about buying from premium publishers now</strong></h2><ol><li><strong>Expect less friction in global buys</strong></li></ol><p>If you’re running multi-market campaigns, The Guardian’s new setup means fewer hoops to jump through—think single entry points, consistent pricing, and unified execution.</p><ol start="2"><li><strong>Curated deals are gaining power</strong></li></ol><p>With higher yield and better targeting, PMPs are quickly outpacing open auctions in strategic importance. Brands looking for scale with control should prioritize publishers leaning into curation.</p><ol start="3"><li><strong>The SSP landscape is evolving</strong></li></ol><p>Transparency is improving, but it’s still buyer beware. Marketers should ask hard questions about fees, inventory packaging, and audience visibility when working through curated marketplaces.</p><ol start="4"><li><strong>This is a signal for industry-wide consolidation</strong></li></ol><p>The Guardian’s move might inspire similar consolidation efforts from other publishers struggling with internal silos and inconsistent ad tech stacks. This could create new efficiencies—and new expectations—for buyers.</p><p>In an increasingly AI-driven and automated ad landscape, publishers that fail to simplify access and amplify scale risk being left out of the conversation.</p><p>The Guardian’s unified programmatic team is more than an internal cleanup—it’s a strategic pivot to stay competitive in a curated future.</p><p>For marketers, this shift means better access to premium inventory with fewer headaches—but it also means staying alert to the evolving dynamics of curated programmatic, and what they mean for brand safety, spend efficiency, and audience reach.</p><div class="kg-card kg-callout-card kg-callout-card-grey"><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">This article is created by humans with AI assistance, powered by ContentGrow. Ready to explore full-service content solutions starting at $2,000/month?</strong></b></i><a href="https://calendly.com/enrickoman/call-with-contentgrow"> <u><i><b><strong class="italic underline" style="white-space: pre-wrap;">Book a discovery call today</strong></b></i></u></a><i><b><strong class="italic" style="white-space: pre-wrap;">.</strong></b></i></div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/enrickoman/call-with-contentgrow?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a discovery call (for brands & publishers) - ContentGrow</div><div class="kg-bookmark-description">Thanks for booking a call with ContentGrow. We provide scalable and tailored content creation services for B2B brands and publishers worldwide.Let’s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a-221.png" alt="The Guardian unifies programmatic ad ops to simplify global buys"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/opengraph_4dc79812-178.png" alt="The Guardian unifies programmatic ad ops to simplify global buys" onerror="this.style.display = 'none'"></div></a></figure>]]></content:encoded></item><item><title><![CDATA[Perplexity’s AI search growth is exploding: here’s what marketers need to know]]></title><description><![CDATA[The AI search challenger is scaling fast and targeting Google’s turf. Here’s what that means for marketers and tech strategists.]]></description><link>https://www.contentgrip.com/perplexity-ai-search-growth-exploding/</link><guid isPermaLink="false">684ba926d5a76700012b74a4</guid><category><![CDATA[Martech]]></category><dc:creator><![CDATA[Patrecia Meliana]]></dc:creator><pubDate>Sat, 28 Jun 2025 02:00:13 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2025/06/Perplexity---s-AI-search-growth-is-exploding.webp" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2025/06/Perplexity---s-AI-search-growth-is-exploding.webp" alt="Perplexity’s AI search growth is exploding: here’s what marketers need to know"><p>Perplexity isn’t just chasing Google’s tail—it’s accelerating.</p><p>The AI-native search startup recorded 780 million queries in May 2025, a 20% month-over-month surge that CEO Aravind Srinivas revealed at Bloomberg Tech. His near-term goal? A billion weekly queries by year-end.</p><p>In a space where Google still dominates and OpenAI looms, Perplexity is making aggressive moves to earn a seat at the table. And it’s not just about query volume—this is about reshaping how users discover information, shop, and even interact with their Android devices.</p><p>This article explores Perplexity’s growth trajectory, its strategic distribution plays, and what it all means for marketers and AI product teams building for the next wave of search.</p><h2 id="short-on-time"><strong>Short on time?</strong></h2><p>Here’s a table of contents for quick access:</p><ul><li><a href="https://www.contentgrip.com/perplexity-ai-search-growth-exploding/#perplexity-780m-milestone-and-future-targets" rel="noreferrer">Perplexity’s 780M milestone and future targets</a></li><li><a href="https://www.contentgrip.com/perplexity-ai-search-growth-exploding/#google-vs-perplexity-in-the-oem-war" rel="noreferrer">Google vs. Perplexity in the OEM war</a></li><li><a href="https://www.contentgrip.com/perplexity-ai-search-growth-exploding/#ads-ecommerce-and-comet-how-monetization-is-evolving" rel="noreferrer">Ads, ecommerce, and Comet: how monetization is evolving</a></li><li><a href="https://www.contentgrip.com/perplexity-ai-search-growth-exploding/#what-marketers-should-know" rel="noreferrer">What marketers should know</a></li></ul><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/ai-model-comparison-marketing-tools-2025/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Top AI models for marketers: which one fits your strategy?</div><div class="kg-bookmark-description">Five leading AI models compared for content creation, research, and campaign strategy.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-491.png" alt="Perplexity’s AI search growth is exploding: here’s what marketers need to know"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/Top-AI-models-for-marketers-ChatGPT-Gemini-Grok-Claude-Perplexity-3.webp" alt="Perplexity’s AI search growth is exploding: here’s what marketers need to know" onerror="this.style.display = 'none'"></div></a></figure><h2 id="perplexitys-780m-milestone-and-future-targets"><strong>Perplexity's 780M milestone and future targets</strong></h2><p>Perplexity’s upward climb is nothing short of aggressive. The AI search tool has grown from around 230 million monthly queries last August to 780 million in May. That pace—20% month-on-month—isn’t just impressive, it’s rare in consumer tech.</p><p>At this trajectory, Perplexity could hit CEO Aravind Srinivas’ goal of one billion <em>weekly</em> queries by the end of 2025. That’s a tall order, but the velocity shows promise.</p><p>What’s fueling it?</p><p>A growing user base hungry for search alternatives that prioritize clarity and factual accuracy, especially as Google’s AI Overviews stumble through public blunders.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/google-search-market-share-decline/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Google vs AI search: is Google’s dominance fading?</div><div class="kg-bookmark-description">As Google’s search market share dips, here’s what marketers need to know about the shifting landscape</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-490.png" alt="Perplexity’s AI search growth is exploding: here’s what marketers need to know"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/Google-s-search-dominance-is-cracking-6.webp" alt="Perplexity’s AI search growth is exploding: here’s what marketers need to know" onerror="this.style.display = 'none'"></div></a></figure><h2 id="google-vs-perplexity-in-the-oem-war"><strong>Google vs. Perplexity in the OEM war</strong></h2><p>One of the biggest friction points for Perplexity is distribution. Google has long held a chokehold over pre-installed search tools, and according to Srinivas, the search giant has made it “extremely hard” for competitors to strike OEM deals.</p><p>Despite that, Perplexity recently landed a partnership with Motorola. It’s also developing its own Android assistant—an ambitious move to unseat Google Assistant, which Srinivas bluntly called “a terrible experience.”</p>

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<p>Perplexity’s presence at Google’s antitrust trial earlier this year speaks volumes. Its Chief Business Officer testified that Google’s exclusive contracts boxed them out of fair competition, making this not just a product story—but a policy one too.</p><h2 id="ads-ecommerce-and-comet-how-monetization-is-evolving"><strong>Ads, ecommerce, and Comet: how monetization is evolving</strong></h2><p>Perplexity isn’t just scaling user numbers—it’s also laying down revenue infrastructure.</p><p>The platform has launched ad integrations with Whole Foods and TurboTax, with AI-driven ecommerce experiences baked in. It’s a bid to redefine how intent-driven search intersects with commercial outcomes.</p><p>And then there’s <a href="https://www.perplexity.ai/comet"><u>Comet</u></a>—Perplexity’s upcoming browser.</p><p>By controlling the browser environment, the company hopes to take greater ownership of ranking logic, ad placement, and user experience—something that could turn AI search into a full-stack monetization engine.</p><figure class="kg-card kg-image-card"><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXdXoLznVvPptOxiawZazXq951MQgSyYlcba25oE45gs4SGGg3QKDHl8N5Q_eFCmPkp_acon0B-Q6WbrFdR3Nx9ifkLgAwg0m7twwd2Za7zuXtX5Q_7Ogep-zDm_hrZKPUDD2O08ng?key=7nABpOIxLTJ4RqWTSZ6cFg" class="kg-image" alt="Perplexity’s AI search growth is exploding: here’s what marketers need to know" loading="lazy" width="602" height="384"></figure><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/future-ai-marketing/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">The future of marketing: AI transformations by 2025</div><div class="kg-bookmark-description">Discover AI marketing’s future in 2025 with predictions on automation, personalization, decision-making, emerging tech, and ethical challenges.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-488.png" alt="Perplexity’s AI search growth is exploding: here’s what marketers need to know"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/future-of-ai-in-marketing-13.webp" alt="Perplexity’s AI search growth is exploding: here’s what marketers need to know" onerror="this.style.display = 'none'"></div></a></figure><h2 id="what-marketers-should-know"><strong>What marketers should know</strong></h2><p>Marketers, especially those investing in search and AI-powered discovery, should take note of several shifts:</p><p><strong>1. Perplexity is redefining AI search utility.</strong></p><p>Unlike traditional AI chatbots, Perplexity focuses on accuracy and citation-based answers, appealing to information seekers frustrated with hallucinations. Marketers targeting thought leadership and complex queries might want to optimize for this ecosystem.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/generative-engine-optimization-geo-guide/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">What is generative engine optimization (GEO)?</div><div class="kg-bookmark-description">As generative engines rewrite how we find information, marketers need a new playbook. GEO is that strategy.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-489.png" alt="Perplexity’s AI search growth is exploding: here’s what marketers need to know"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/What-is-generative-engine-optimization--GEO---6.webp" alt="Perplexity’s AI search growth is exploding: here’s what marketers need to know" onerror="this.style.display = 'none'"></div></a></figure><p><strong>2. Distribution partnerships could shift user behavior.</strong></p><p>If Motorola and future OEM deals gain traction, expect Perplexity to quietly show up on more Android homescreens. Marketers should monitor distribution trends to understand when and where to test for visibility across new channels.</p><p><strong>3. Comet could create new ad formats.</strong></p><p>As Perplexity builds its own browser, brands should prepare for potentially new ad units—think AI-native placements tied to search intent or contextual recommendations. This could become a sandbox for ad experimentation beyond the Google or Meta ecosystems.</p><p><strong>4. Perplexity could emerge as a key player in SEO 3.0.</strong></p><p>AI-native engines like Perplexity are changing the SEO playbook. Rather than gaming blue links, marketers may soon need to optimize for AI prompt patterns, structured sources, and verified citations.</p><p>Perplexity’s momentum signals a broader shift: AI search is no longer theoretical. As the company builds distribution, monetization, and user loyalty, it’s positioning itself as a credible alternative in a Google-dominated world.</p><p>For marketers, now is the time to test, learn, and adapt—before the game fully changes.</p><div class="kg-card kg-callout-card kg-callout-card-grey"><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">This article is created by humans with AI assistance, powered by ContentGrow. Ready to explore full-service content solutions starting at $2,000/month? </strong></b></i><a href="https://calendly.com/enrickoman/call-with-contentgrow" rel="noreferrer"><u><i><b><strong class="italic underline" style="white-space: pre-wrap;">Book a discovery call</strong></b></i></u><i><b><strong class="italic" style="white-space: pre-wrap;"> today</strong></b></i></a><i><b><strong class="italic" style="white-space: pre-wrap;">.</strong></b></i></div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/enrickoman/call-with-contentgrow?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a discovery call (for brands & publishers) - ContentGrow</div><div class="kg-bookmark-description">Thanks for booking a call with ContentGrow. We provide scalable and tailored content creation services for B2B brands and publishers worldwide.Let’s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a-207.png" alt="Perplexity’s AI search growth is exploding: here’s what marketers need to know"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/opengraph_4dc79812-164.png" alt="Perplexity’s AI search growth is exploding: here’s what marketers need to know" onerror="this.style.display = 'none'"></div></a></figure>]]></content:encoded></item><item><title><![CDATA[Meta turns all Facebook videos into Reels]]></title><description><![CDATA[Facebook videos are now Reels by default. Learn how this affects content workflows, audience targeting, and monetization.]]></description><link>https://www.contentgrip.com/facebook-videos-now-reels-meta/</link><guid isPermaLink="false">685bd65a3c4491000128682d</guid><category><![CDATA[Martech]]></category><dc:creator><![CDATA[Patrecia Meliana]]></dc:creator><pubDate>Fri, 27 Jun 2025 12:00:49 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2025/06/Meta-turns-all-Facebook-videos-into-Reels.webp" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2025/06/Meta-turns-all-Facebook-videos-into-Reels.webp" alt="Meta turns all Facebook videos into Reels"><p>Facebook just changed how videos are published on its platform—and the update has big implications for content workflows and audience strategy.</p><p>Meta announced that all videos posted to Facebook will now be published as Reels by default, eliminating the need to choose between formats. This move collapses video and Reels into a single flow, aligning with the company's push to simplify creation tools and unify audience targeting across content types.</p><p>For marketers and creators, the update streamlines production—but also raises questions about discoverability, audience control, and how long-form video will be treated in a Reels-first ecosystem. This article explores the key changes and what marketers should do next.</p><h2 id="short-on-time">Short on time?</h2><p>Here’s a table of contents for quick access:</p><ul><li><a href="https://www.contentgrip.com/facebook-videos-now-reels-meta/#What-changed-on-facebook-video" rel="noreferrer">What changed on Facebook video</a></li><li><a href="https://www.contentgrip.com/facebook-videos-now-reels-meta/#why-meta-is-doing-this" rel="noreferrer">Why Meta is doing this</a></li><li><a href="https://www.contentgrip.com/facebook-videos-now-reels-meta/#what-marketers-should-know" rel="noreferrer">What marketers should know</a></li></ul><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/future-ai-marketing/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">The future of marketing: AI transformations by 2025</div><div class="kg-bookmark-description">Discover AI marketing’s future in 2025 with predictions on automation, personalization, decision-making, emerging tech, and ethical challenges.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-523.png" alt="Meta turns all Facebook videos into Reels"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/future-of-ai-in-marketing-16.webp" alt="Meta turns all Facebook videos into Reels" onerror="this.style.display = 'none'"></div></a></figure><h2 id="what-changed-on-facebook-video">What changed on Facebook video</h2><p>Meta is rolling out a unified publishing process on Facebook: all videos, regardless of length or format, will now be uploaded as Reels.</p><figure class="kg-card kg-image-card"><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXefpY758RSSPXpmxeb4ilsZwU-hpAIj84h5qT2CXwOH9kK6B9ZpxQT4ABK7pElsYXOeYuLrvkHvMjY24FZl4YkiARvnyjoowRjRMPqvIlKenQzK51LnLPqPU7x8JYmilOt8m2lxFQ?key=Jfpu1y6oqBkpuCv6Ha8owA" class="kg-image" alt="Meta turns all Facebook videos into Reels" loading="lazy" width="602" height="524"></figure><p>Previously, users had to choose between posting a standard video or a Reel—each with different workflows and editing tools. Now, creators will use a single interface with expanded editing options and access to Facebook’s full-screen Reels player.</p><p>Alongside the format shift, Meta is refreshing the video interface. The “Video” tab will be renamed to “Reels,” though personalized recommendations and previously uploaded content will remain unchanged.</p><figure class="kg-card kg-image-card"><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXfrUMURTXdeLh-X4PeA9Y4pVGzDNW1AW902sYhFxVegxPr6PVmc4ZxtoC7rZAus402-hVq4eJWjfwZeKQV7Ptv26BkErCwemxKxkTZrHDHqgurbczDgterh5RMAGaAZKNfq78KXLQ?key=Jfpu1y6oqBkpuCv6Ha8owA" class="kg-image" alt="Meta turns all Facebook videos into Reels" loading="lazy" width="602" height="524"></figure><p>Another notable change: audience settings for Reels and regular posts are being aligned. When uploading, users will be prompted to confirm or update their default audience—whether public or limited to selected groups.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/meta-ai-ad-generation-2026-plan/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Meta AI ads by 2026: what marketers need to know</div><div class="kg-bookmark-description">Meta plans to automate the full ad creation pipeline by 2026—marketers need to understand the risks and rewards</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-522.png" alt="Meta turns all Facebook videos into Reels"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/Meta-bets-big-on-AI-generated-ads-marketers--take-note.webp" alt="Meta turns all Facebook videos into Reels" onerror="this.style.display = 'none'"></div></a></figure><h2 id="why-meta-is-doing-this">Why Meta is doing this</h2><p>The move simplifies content creation and aligns Facebook more closely with Instagram’s Reels-first design. It also reflects Meta’s broader shift toward immersive, full-screen video experiences optimized for engagement and monetization.</p><p>Importantly, Meta is also removing time and format restrictions for Reels—allowing longer, more varied content. That means creators can now post everything from short clips to full-length videos within the same framework, without worrying about format constraints.</p><p>This streamlining mirrors similar platform changes across the industry. TikTok blurred the line between short-form and long-form video by extending its video limits. YouTube continues to integrate Shorts and long-form video into a unified user experience.</p><p>By removing the distinction, <strong>Meta is betting that a single Reels format can drive consistency in user engagement and simplify its product ecosystem</strong>—especially as it rolls out more AI-driven video recommendations.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/meta-ai-app-marketing-insights/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Meta debuts ChatGPT rival with standalone AI app</div><div class="kg-bookmark-description">The Meta AI app is live, with voice, image, and user profile capabilities—marketers, take note</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-521.png" alt="Meta turns all Facebook videos into Reels"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/Meta-launches-AI-app-to-rival-ChatGPT.webp" alt="Meta turns all Facebook videos into Reels" onerror="this.style.display = 'none'"></div></a></figure><h2 id="what-marketers-should-know">What marketers should know</h2><p>This update may feel like a technical tweak, but it has several strategic implications for brands and content creators.</p><ol><li><strong>Reels is no longer just short-form.</strong></li></ol><p>With Meta dropping time limits, Reels now supports both bite-sized clips and longer storytelling formats. Marketers can rethink how they use Facebook video—embracing everything from snackable promos to full-length explainers—all under the same format.</p><ol start="2"><li><strong>Expect creative tools to get more standardized.</strong></li></ol><p>Meta’s unified editor gives brands more consistency in how they produce content. This can reduce friction in asset creation and make it easier to repurpose videos across Facebook and Instagram.</p><ol start="3"><li><strong>Audience targeting is more straightforward—but requires attention.</strong></li></ol><p>Since audience settings are now unified, every upload will prompt a privacy confirmation. Marketers should double-check default settings, especially for campaigns where limited visibility (e.g., internal communities or geo-targeted audiences) matters.</p><ol start="4"><li><strong>Performance metrics may shift.</strong></li></ol><p>Engagement and reach may fluctuate as Meta’s algorithms recalibrate around a single video format. Marketers should closely track how new Reels posts perform compared to legacy video posts to refine strategy and content cadence.</p><ol start="5"><li><strong>This could benefit monetization—if used wisely.</strong></li></ol><p>Meta confirmed that distribution eligibility remains unchanged. That means creators and brands using Reels will still qualify for monetization programs and algorithmic boosts. But with increased volume and less format distinction, standing out will require sharper creative.</p><p>Meta’s decision to consolidate Facebook videos into Reels marks another step in its platform simplification strategy—and a cue for marketers to adjust.</p><p>As the Reels format evolves beyond short clips, brands should revisit their content mix, test new video lengths, and refine audience settings.</p><p>The era of “regular” Facebook video is over. From now on, it’s all Reels—and marketers who adapt early will be better positioned to ride the engagement wave.</p><div class="kg-card kg-callout-card kg-callout-card-grey"><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">This article is created by humans with AI assistance, powered by ContentGrow. Ready to explore full-service content solutions starting at $2,000/month?</strong></b></i><a href="https://calendly.com/enrickoman/call-with-contentgrow"> <u><i><b><strong class="italic underline" style="white-space: pre-wrap;">Book a discovery call today</strong></b></i></u></a><i><b><strong class="italic" style="white-space: pre-wrap;">.</strong></b></i></div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/enrickoman/call-with-contentgrow?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a discovery call (for brands & publishers) - ContentGrow</div><div class="kg-bookmark-description">Thanks for booking a call with ContentGrow. We provide scalable and tailored content creation services for B2B brands and publishers worldwide.Let’s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a-219.png" alt="Meta turns all Facebook videos into Reels"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/opengraph_4dc79812-176.png" alt="Meta turns all Facebook videos into Reels" onerror="this.style.display = 'none'"></div></a></figure>]]></content:encoded></item></channel></rss>

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