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  1. <?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:media="http://search.yahoo.com/mrss/"><channel><title><![CDATA[ContentGrip]]></title><description><![CDATA[AI tool insights for B2B marketers, PR pros, and journalists]]></description><link>https://www.contentgrip.com/</link><image><url>https://www.contentgrip.com/favicon.png</url><title>ContentGrip</title><link>https://www.contentgrip.com/</link></image><generator>Ghost 5.82</generator><lastBuildDate>Thu, 16 May 2024 11:37:28 GMT</lastBuildDate><atom:link href="https://www.contentgrip.com/rss/" rel="self" type="application/rss+xml"/><ttl>60</ttl><item><title><![CDATA[Best tools to adapt to SEA marketing trends this 2024]]></title><description><![CDATA[Exploring the top marketing trends and tools for 2024 from AI-driven strategies, the rise of social commerce, increasing influence of micro-influencers, to the pivotal role of first-party data in Southeast Asia.]]></description><link>https://www.contentgrip.com/best-tools-adapt-to-marketing-sea/</link><guid isPermaLink="false">6634e0da23fb9a00017f5d75</guid><category><![CDATA[Martech]]></category><dc:creator><![CDATA[Patrecia Meliana]]></dc:creator><pubDate>Fri, 10 May 2024 02:00:33 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2024/05/Best-tools-to-adapt-to-SEA-marketing-trends-this-2024-1.png" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2024/05/Best-tools-to-adapt-to-SEA-marketing-trends-this-2024-1.png" alt="Best tools to adapt to SEA marketing trends this 2024"><p>The digital economy in Southeast Asia (SEA) is poised for substantial growth, projected to reach US$100 billion in revenue by the end of 2023. This growth is fueled by an increase in digital consumers and evolving customer expectations, demanding a shift in marketing strategies.</p><p>Recent studies from <a href="https://www.temasek.com.sg/en/news-and-resources/news-room/news/2023/e-Conomy-SEA-2023-report?ref=contentgrip.com"><u>Temasek, Google, and Bain</u></a>, alongside insights from <a href="https://www.hubspot.com/hubfs/HubSpot%20APAC%20-%20Signs%20of%20Disconnection%20in%20Businesses.pdf?ref=contentgrip.com"><u>HubSpot</u></a>, illuminate these shifts and forecast the trends that will define the region&apos;s marketing landscape in 2024. Here are the 6 key trends:</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/6-ai-tools-b2b-lead-generation/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">6 AI tools to enhance your B2B lead generation</div><div class="kg-bookmark-description">Discover how artificial intelligence is transforming B2B lead generation and personalization, making it more efficient and tailored.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/size/w256h256/2021/04/CG-icon-1.png" alt="Best tools to adapt to SEA marketing trends this 2024"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/2024/04/AI-tools-B2B-lead-gen.jpg" alt="Best tools to adapt to SEA marketing trends this 2024"></div></a></figure><h3 id="1-ai-as-the-ultimate-marketing-assistant"><strong>1.   AI as the ultimate marketing assistant</strong></h3><p>Artificial intelligence (AI) is reshaping marketing in SEA. Investments in AI and machine learning (ML) are set to <a href="https://pages.dataiku.com/idc-infobrief-2023?ref=contentgrip.com"><u>increase by 67% in 2023</u></a>, with generative AI becoming a critical tool for content creation. According to <a href="https://www.hubspot.com/apac/newsroom/singapore-new-ai-research?ref=contentgrip.com"><u>HubSpot</u></a>, 89% of marketers in Singapore view generative AI as essential for producing personalized, high-quality content swiftly.</p><p>This technology not only enhances efficiency but also alleviates the burden of repetitive tasks, allowing marketers to focus on strategic and creative endeavors. To effectively implement AI, companies are now prioritizing training and the hiring of AI implementation experts to navigate initial adoption hurdles.</p><p>AI marketing assistant tools: <a href="https://customgpt.ai/?fpr=contentgrip&amp;ref=contentgrip.com"><u>ChatGPT</u></a>, <a href="https://www.marketmuse.com/?via=MLGds3f5xxgciV&amp;gad_source=1&amp;gclid=CjwKCAjw88yxBhBWEiwA7cm6pWeqCBMmlw2ychpwW3xXKjQzgHwc9qSw3rhaTojolNlsT5DOkFcFgxoCDBQQAvD_BwE&amp;ref=contentgrip.com"><u>Market Muse</u></a>, <a href="https://appexchange.salesforce.com/appxListingDetail?listingId=a0N300000016boHEAQ&amp;ref=contentgrip.com"><u>Pardot by Salesforce</u></a></p><h3 id="2-the-rise-of-social-commerce"><strong>2.   The rise of social commerce</strong></h3><p>Social commerce is gaining traction, with SEA marketers capitalizing on the region&#x2019;s extensive social media usage&#x2014;<a href="https://blog.gwi.com/trends/social-media-south-east-asia/?ref=contentgrip.com"><u>approximately three hours daily</u></a>. This channel offers substantial ROI, driven by influencer partnerships and direct customer interactions via social platforms, fostering seamless in-app shopping experiences. This trend is expected to intensify in 2024, with continued investment in social selling tools and strategies.</p><p>Social media management tools: <a href="https://www.ocoya.com/?via=contentgrip&amp;ref=contentgrip.com"><u>Ocoya</u></a>, <a href="https://khoros.com/?ref=contentgrip.com"><u>Khoros</u></a>, <a href="https://www.yotpo.com/v2/?ref=contentgrip.com"><u>Yotpo</u></a></p><h3 id="3-dominance-of-short-form-video"><strong>3.   Dominance of short-form video</strong></h3><p>Platforms like TikTok, Instagram, and YouTube are set to <a href="https://www.bain.com/about/media-center/press-releases/sea/southeast-asias-digital-consumers-a-new-stage-of-evolution/?ref=contentgrip.com"><u>dominate the digital scene with short-form video content</u></a>. This format has proven to yield the <a href="https://blog.hubspot.com/marketing/hubspot-blog-social-media-marketing-report?ref=contentgrip.com"><u>highest ROI for social media marketing in SEA</u></a>, favored for its effectiveness in engaging the digital-first audience and driving content discovery.</p><p>This trend underlines the importance of adapting marketing strategies to include dynamic and engaging video content to meet the changing preferences and behaviors of consumers in Southeast Asia.</p><p>AI-powered video generators: <a href="https://www.synthesia.io/?via=contentgrip&amp;ref=contentgrip.com"><u>Synthesia</u></a>, <a href="https://shareasale.com/u.cfm?d=874882&amp;m=79751&amp;u=3138570&amp;afftrack=&amp;ref=contentgrip.com"><u>FlexClip</u></a>, <a href="https://lumen5.com/?ref=contentgrip.com"><u>Lumen5</u></a></p><div class="kg-card kg-callout-card kg-callout-card-green"><div class="kg-callout-emoji">&#x1F4A1;</div><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">Content Collision provides performance-based digital PR services and B2B content marketing services for tech startups in APAC and beyond. </strong></b></i><a href="https://calendly.com/contentcollision/call-with-c2?ref=contentgrip.com"><u><i><b><strong class="italic underline" style="white-space: pre-wrap;">Book a discovery call</strong></b></i></u></a><i><b><strong class="italic" style="white-space: pre-wrap;"> to learn more.</strong></b></i></div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/contentcollision/call-with-c2?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a call with Content Collision (APAC PR services) - Content Collision</div><div class="kg-bookmark-description">Thanks for booking a call with Content Collision, a digital PR agency for tech startups in APAC.Let&#x2019;s chat a bit about your content needs and see if C2 is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your company email and website, along with the reason for your</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://assets.calendly.com/assets/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a.png" alt="Best tools to adapt to SEA marketing trends this 2024"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://d3v0px0pttie1i.cloudfront.net/uploads/user/logo/30405695/opengraph_37f57ed8.jpg?source=opengraph" alt="Best tools to adapt to SEA marketing trends this 2024"></div></a></figure><h3 id="4-influence-of-micro-influencers"><strong>4.   Influence of micro-influencers</strong></h3><p>Influencer marketing in Southeast Asia (SEA) is bolstered by the significant engagement influencers garner on social media, with over half of the region&apos;s population following influencers, as reported by <a href="https://www.mili.eu/insights/unveiling-the-world-of-influencer-marketing-in-southeast-asia-from-follower-trends-to-deinfluencers?ref=contentgrip.com"><u>Milieu Insight</u></a>. Furthermore, <a href="https://cube.asia/ecommerce-influencer-marketing-sea-2023/?ref=contentgrip.com"><u>a survey by Cube Asia</u></a> underscores this trend, revealing that 82% of SEA respondents believe their purchasing decisions are significantly influenced by recommendations from influencers or celebrities, highlighting the impact of influencer marketing on consumer behavior.</p><p>Looking ahead to 2024, SEA marketers are expected to increasingly partner with micro-influencers, who, despite typically having smaller audiences, offer substantial benefits for brand promotion. While influencer-driven content may not always lead directly to sales conversions, the enhanced brand visibility and credibility that come from these partnerships are invaluable for maintaining consumer awareness and affinity.</p><p>Tools to connect and manage micro-influencers: <a href="https://www.aspire.io/influencer-search-engine?ref=contentgrip.com"><u>AspirelQ</u></a>, <a href="https://www.upfluence.com/?ref=contentgrip.com"><u>Upfluence</u></a>, <a href="https://www.heepsy.com/?utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=10012142568&amp;utm_content=434007516691&amp;utm_term=heepsy&amp;gclid=CjwKCAjw88yxBhBWEiwA7cm6pf4gWksZXyxWiwjgzG2ryugxC-rcH-Gz_h3Vl_6PsT1xTfp_QNJrfxoCp0EQAvD_BwE&amp;gad_source=1"><u>Heepsy</u></a></p><h3 id="5-navigating-data-privacy-with-first-party-data"><strong>5.   Navigating data privacy with first-party data</strong></h3><p>The phaseout of Google&apos;s third-party cookies marks a pivotal shift in digital marketing strategies across Southeast Asia (SEA), prompting marketers to increasingly rely on first-party data and social media targeting. This change is driven by the need to adhere to <a href="https://www.mofo.com/resources/insights/230130-new-wave-of-privacy-laws-in-the-apac-region?ref=contentgrip.com"><u>stricter data privacy regulations and the growing concern for user privacy in the region</u></a>.</p><p>As marketers pivot away from third-party cookies, the integration of AI with first-party data emerges as a key strategy to enhance content personalization. This combination enables the creation of content that resonates more effectively with specific audiences, thereby improving the overall customer experience and relevance of marketing efforts.</p><p>Tools to collect and manage first-party data: <a href="https://segment.com/?ref=contentgrip.com"><u>Segment</u></a>, <a href="https://tealium.com/?ref=contentgrip.com"><u>Tealium</u></a>, <a href="https://www.blueconic.com/?ref=contentgrip.com"><u>BlueConic</u></a></p><h3 id="6-creating-a-single-source-of-truth"><strong>6.   Creating a single source of truth</strong></h3><p>A <a href="https://www.hubspot.com/hubfs/HubSpot%20APAC%20-%20Signs%20of%20Disconnection%20in%20Businesses.pdf?ref=contentgrip.com"><u>2023 HubSpot survey</u></a> revealed that over 80% of marketers in Singapore find disconnected data and systems to be major obstacles to success, often resulting in insufficient or inaccessible data due to siloed systems. This disconnection impedes the ability to extract actionable insights, which is crucial as digital touchpoints proliferate across the customer journey.</p><p>To address this, marketers are increasingly turning to tools like customer relationship management (CRM) platforms, which facilitate the collection, storage, and management of customer data from multiple sources, aiming to establish a unified source of truth.</p><p>CRM tools: <a href="https://www.hubspot.com/products/crm?ref=contentgrip.com" rel="noreferrer">HubSpot</a>, <a href="https://www.salesforce.com/crm/?ref=contentgrip.com" rel="noreferrer">Salesforce</a>, <a href="https://www.zendesk.com/?ref=contentgrip.com" rel="noreferrer">Zendesk</a></p><p>By leveraging the power of AI, social commerce innovations, and robust data management tools, marketers can create more personalized, engaging, and effective marketing strategies that resonate with audiences across the region.</p><p><strong><em>ContentGrow is a managed talent network for brands and publishers to work with high-quality freelance writers and journalists worldwide. </em></strong><a href="https://www.contentgrow.com/?ref=contentgrip.com"><strong><em><u>Sign up</u></em></strong></a><strong><em> to get started or </em></strong><a href="https://calendly.com/enrickoman/call-with-contentgrow?month=2024-01&amp;ref=contentgrip.com"><strong><em><u>book a discovery call</u></em></strong></a><strong><em> to learn more.</em></strong></p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/enrickoman/call-with-contentgrow?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a call with ContentGrow (for brands &amp; publishers) - ContentGrow</div><div class="kg-bookmark-description">Thanks for booking a call with ContentGrow, a managed talent network of freelance media professionals ready to serve brands, publishers, and global content teams.Let&#x2019;s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://assets.calendly.com/assets/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a.png" alt="Best tools to adapt to SEA marketing trends this 2024"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://d3v0px0pttie1i.cloudfront.net/uploads/user/logo/13226712/opengraph_4dc79812.png?source=opengraph" alt="Best tools to adapt to SEA marketing trends this 2024"></div></a></figure><figure class="kg-card kg-image-card"><img src="https://lh7-us.googleusercontent.com/Wme5S5SuAjSu0HjyGMzZteaTxNXdP6uNAaPfXROQLuYlBboslZ76HBANi0JJtwWHjhsXgRvhvvxH4tm_x1r8kVc3TSb_sv6uhGL383q62tqGPu5dKr3xSp_yVt9_4Qh4EzKT0i9rZN-Pslisy-__pSY" class="kg-image" alt="Best tools to adapt to SEA marketing trends this 2024" loading="lazy" width="1000" height="563"></figure>]]></content:encoded></item><item><title><![CDATA[Raver AI wants to help marketers simplify their social media workflow]]></title><description><![CDATA[Examine the features of Raver.AI that enable businesses to produce social media content more efficiently.]]></description><link>https://www.contentgrip.com/raver-ai-social-media-marketing-platform/</link><guid isPermaLink="false">6634de2823fb9a00017f5d5e</guid><category><![CDATA[Martech]]></category><dc:creator><![CDATA[Patrecia Meliana]]></dc:creator><pubDate>Thu, 09 May 2024 11:00:25 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2024/05/Introducing-Raver-the-new-AI-driven-social-media-marketing-platform.png" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2024/05/Introducing-Raver-the-new-AI-driven-social-media-marketing-platform.png" alt="Raver AI wants to help marketers simplify their social media workflow"><p>Last month, the AI-powered marketing platform Raver was launched, aimed at assisting marketers in streamlining their social media content creation and management through the use of generative AI. Upon integration with social media accounts, Raver AI can tailor images to various target audiences, suggest appropriate captions and hashtags, and schedule posts accordingly.</p><p>The platform&apos;s launch was marked by an event hosted with the Tampa Business Club on April 25th at Hotel Alba in Tampa, attended by over 100 professionals from the business and marketing sectors. Signing up for raver is straightforward and user-friendly, requiring no credit card and providing immediate access to its features.</p><p>Nuke Goldstein, CEO of Raver, emphasizes the role of AI in today&#x2019;s marketing environment, &#x201C;By harnessing the power of AI, businesses can streamline workflows, boost audience engagement, and achieve all this while saving time and resources.&#x201D;. Raver&apos;s solution is timely as businesses aim to maintain relevance and engage effectively with their audiences online.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/recommended-ai-social-media-tools-for-marketers/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">8 AI tools for social media marketing and management</div><div class="kg-bookmark-description">Explore 8 AI tools that are essential for content creation and management in social media marketing.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/size/w256h256/2021/04/CG-icon-1.png" alt="Raver AI wants to help marketers simplify their social media workflow"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/size/w1200/2024/04/8-recommended-AI-social-media-tools-for-marketers-in-2024.png" alt="Raver AI wants to help marketers simplify their social media workflow"></div></a></figure><div class="kg-card kg-callout-card kg-callout-card-green"><div class="kg-callout-emoji">&#x1F4A1;</div><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">Content Collision provides performance-based digital PR services and B2B content marketing services for tech startups in APAC and beyond. </strong></b></i><a href="https://calendly.com/contentcollision/call-with-c2?ref=contentgrip.com"><u><i><b><strong class="italic underline" style="white-space: pre-wrap;">Book a discovery call</strong></b></i></u></a><i><b><strong class="italic" style="white-space: pre-wrap;"> to learn more.</strong></b></i></div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/contentcollision/call-with-c2?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a call with Content Collision (APAC PR services) - Content Collision</div><div class="kg-bookmark-description">Thanks for booking a call with Content Collision, a digital PR agency for tech startups in APAC.Let&#x2019;s chat a bit about your content needs and see if C2 is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your company email and website, along with the reason for your</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://assets.calendly.com/assets/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a.png" alt="Raver AI wants to help marketers simplify their social media workflow"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://d3v0px0pttie1i.cloudfront.net/uploads/user/logo/30405695/opengraph_37f57ed8.jpg?source=opengraph" alt="Raver AI wants to help marketers simplify their social media workflow"></div></a></figure><h2 id="potential-use-cases-of-raver-ai"><strong>Potential use cases of Raver AI</strong></h2><p>Raver AI offers versatile applications across various sectors, from streamlining e-commerce operations to boosting startup visibility and enhancing event engagement.</p><p>Firstly, e-commerce businesses can leverage Raver AI to automate the creation and scheduling of social media posts, ensuring consistent engagement without the need for constant human oversight. By integrating Raver with their product inventory and sales data, businesses can set up campaigns that automatically highlight best-selling products, promote new arrivals, or offer timely discounts.</p><p>Startups, often limited by budget and manpower, can use Raver AI to boost their brand visibility and establish a digital footprint. By utilizing Raver&#x2019;s AI-generated images and content creation tools, startups can produce high-quality, engaging content that resonates with their target audience. This can include everything from educational content that highlights the startup&#x2019;s unique value proposition to user-engagement posts that prompt interaction through questions or polls.</p><p>Companies hosting or participating in events can use Raver AI to enhance their promotional strategies. Prior to an event, Raver can help generate buzz through a series of posts that highlight speakers, topics, or activities, tailored to the interests of the likely attendees. During the event, Raver&#x2019;s real-time content capabilities can be used to post updates, behind-the-scenes content, and live reactions, keeping the audience engaged and expanding the event&#x2019;s reach.</p><p>Raver AI competes with the likes of Hootsuite, StoryLab, and Buffer.</p><p><strong><em>ContentGrow is a managed talent network for brands and publishers to work with high-quality freelance writers and journalists worldwide. </em></strong><a href="https://www.contentgrow.com/?ref=contentgrip.com"><strong><em><u>Sign up</u></em></strong></a><strong><em> to get started or </em></strong><a href="https://calendly.com/enrickoman/call-with-contentgrow?month=2024-01&amp;ref=contentgrip.com"><strong><em><u>book a discovery call</u></em></strong></a><strong><em> to learn more.</em></strong></p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/enrickoman/call-with-contentgrow?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a call with ContentGrow (for brands &amp; publishers) - ContentGrow</div><div class="kg-bookmark-description">Thanks for booking a call with ContentGrow, a managed talent network of freelance media professionals ready to serve brands, publishers, and global content teams.Let&#x2019;s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://assets.calendly.com/assets/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a.png" alt="Raver AI wants to help marketers simplify their social media workflow"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://d3v0px0pttie1i.cloudfront.net/uploads/user/logo/13226712/opengraph_4dc79812.png?source=opengraph" alt="Raver AI wants to help marketers simplify their social media workflow"></div></a></figure><figure class="kg-card kg-image-card"><img src="https://lh7-us.googleusercontent.com/ZxWxhMCW8lR11BHPUxPNrQNNShtZizRnC-zJn6y8smTFUVIC062jdj9pwI9l4fgZrft66PrzE63dRkMIl_vhbk5TJ9hXUR0x8nmWF-fZa94bEolMygCsG_YqoUyqOqyDUfNppp-9Tzoqa89hzKp1bNQ" class="kg-image" alt="Raver AI wants to help marketers simplify their social media workflow" loading="lazy" width="1000" height="563"></figure>]]></content:encoded></item><item><title><![CDATA[8 AI tools to leverage 2024 AI and social media trends]]></title><description><![CDATA[Discover 8 AI tools to adapt to 2024 AI and new advertising trends that setting the stage for increased spending and strategic shifts this year.]]></description><link>https://www.contentgrip.com/ai-tools-to-leverage-ai-and-social-media-trends/</link><guid isPermaLink="false">6634d5a823fb9a00017f5d3d</guid><category><![CDATA[Martech]]></category><dc:creator><![CDATA[Patrecia Meliana]]></dc:creator><pubDate>Thu, 09 May 2024 02:00:20 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2024/05/8-AI-tools-to-leverage-2024-AI-and-social-media-trends-based-on-NewtonX-and-Material-research.webp" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2024/05/8-AI-tools-to-leverage-2024-AI-and-social-media-trends-based-on-NewtonX-and-Material-research.webp" alt="8 AI tools to leverage 2024 AI and social media trends"><p>In an era where digital transformation dictates market trends, the latest report from <a href="https://www.materialplus.io/?ref=contentgrip.com"><u>Material</u></a> and NewtonX titled &quot;<a href="https://www.materialplus.io/2024-ad-media-insights-trends?ref=contentgrip.com"><u>The Digital Lead: 2024 Advertising Insights &amp; Tech Trends</u></a>,&quot; offers crucial insights into the evolving landscape of advertising. Conducted through a national survey involving advertising and agency professionals, this report underscores the pivotal role of technology, particularly artificial intelligence (AI), in shaping future advertising strategies.</p><p>The buzz around AI is louder than ever among advertising professionals, with 59% acknowledging it as their top interest. This enthusiasm is partly due to AI&apos;s ability to enhance business operations and refine marketing campaigns, promising more precise targeting and potentially lower costs. However, the excitement is tempered by lingering questions about its application across various platforms and its overall impact on cost efficiency.</p><p>As we look ahead to 2024, it&apos;s evident that advertising budgets are on the rise following a period of economic restraint. Digital advertising is projected to account for approximately two-thirds of total ad expenditures, reflecting a clear shift towards internet-based marketing platforms. Social media, in particular, remains a critical focus for brand advertising, competing neck and neck with search engine marketing for resources allocated to performance advertising.</p><p>Despite the impending phase-out of third-party cookies, the level of concern within the industry is surprisingly moderate. Many advertisers have preemptively pivoted to strategies that leverage first-party data, alongside adopting contextual and cohort-based targeting methods. This shift is further supported by advanced machine-learning technologies and cost-effective pricing models like CPC (Cost Per Click) and CPA (Cost Per Action).</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/recommended-ai-social-media-tools-for-marketers/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">8 AI tools for social media marketing and management</div><div class="kg-bookmark-description">Explore 8 AI tools that are essential for content creation and management in social media marketing.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/size/w256h256/2021/04/CG-icon-1.png" alt="8 AI tools to leverage 2024 AI and social media trends"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/size/w1200/2024/04/8-recommended-AI-social-media-tools-for-marketers-in-2024.png" alt="8 AI tools to leverage 2024 AI and social media trends"></div></a></figure><h2 id="8-free-ai-tools-to-join-in-on-the-advertising-trend"><strong>8 free AI tools to join in on the advertising trend</strong></h2><p>In today&apos;s competitive advertising landscape, utilizing the right AI tools can make a significant difference. Here are several free AI tools that can help enhance your advertising efforts, ensuring efficiency and innovation without extra costs:</p><h3 id="1-grammarly">1.   Grammarly</h3><p>Grammarly offers a robust AI-powered writing assistant that is indispensable for creating clear, engaging, and error-free ad copy. Its free version provides basic spelling, grammar, and punctuation checks, helping advertisers maintain professionalism in their content.</p><figure class="kg-card kg-image-card"><img src="https://lh7-us.googleusercontent.com/u78KyOT2e2N5mYxOQrDkRA5TDKkpZO2UeyktvcA0JvszjS0AF0yK4EoTMZUfRjIx7yeS-wZ-teT2_gXbvezEu5q73m1PHrkuYZc61U-DQs_5sSCORtWhXas5IgktMD7fecu1ig--gH1hfjlojCGX-3c" class="kg-image" alt="8 AI tools to leverage 2024 AI and social media trends" loading="lazy" width="1200" height="675"></figure><h3 id="2-otter-ai">2.   Otter AI</h3><p>Otter AI provides real-time transcription services, which are valuable for creating accessible marketing materials and optimizing content for SEO through accurate transcripts of podcasts, webinars, and meetings. The free plan offers a generous amount of transcription minutes, making it accessible for advertisers looking to enhance their multimedia content.</p><figure class="kg-card kg-image-card"><img src="https://lh7-us.googleusercontent.com/tAvnN7uSfTupPxGC7ziJP2GhFVQjaQ5MaXh6EzmIODjIHv-KtzBdMuhjaf4uCRiyKqnHQFowCG2foVxpoK5X-HfNxfar6iSMaXjhqZotGo2_lIaaw_ROnl3XxDz5dR9p7Y7zpGxXnWm8Atqlay4NdZg" class="kg-image" alt="8 AI tools to leverage 2024 AI and social media trends" loading="lazy" width="1600" height="1023"></figure><h3 id="3-notion">3.   Notion</h3><p>While primarily known as a productivity platform, Notion can be a useful tool for advertisers to organize and plan campaigns, track tasks, and collaborate on content creation. Its free version offers ample functionality for small teams or individual advertisers managing multiple projects.</p><figure class="kg-card kg-image-card"><img src="https://lh7-us.googleusercontent.com/XO5xeW9LpVmC6JJSO10WPvbWxynW7w4dumHXOvgcSf909ukDc3qhS5knqB21jrYI-ePHwkk3hzAogHBqPhGju4XMkBZFPsWCZWyItosH3qRG2beh0d88U2Kg_PoA0JWvs3H20-6vpoIHYl03_daPdAY" class="kg-image" alt="8 AI tools to leverage 2024 AI and social media trends" loading="lazy" width="1280" height="720"></figure><h3 id="4-canva-ai-features-within-canva">4.   Canva (AI features within Canva)</h3><p>Although Canva is widely recognized for its design capabilities, it also incorporates AI elements like Magic Write in its free plan. Advertisers can leverage this feature to generate creative content quickly, from ad copy to social media posts, enhancing visual content with minimal effort.</p><figure class="kg-card kg-image-card"><img src="https://lh7-us.googleusercontent.com/NgBOLNILOBQvwDgbL1b2OsBaVg22oKzRwJ4LiGTOW1kzDbE1u57G7am41M24tt2ujjmXbCC4Dk6BxQxW0Pnb3kV42N-kuJ3d7p7nTRqPwgUzS1nsSxyTzRlCh8goRiC097lD1hTBBdIKbqg8cQo6vCE" class="kg-image" alt="8 AI tools to leverage 2024 AI and social media trends" loading="lazy" width="1320" height="990"></figure><h3 id="5-hootsuite-insights-powered-by-brandwatch">5.   Hootsuite Insights, Powered by Brandwatch</h3><p>For those managing social media campaigns, Hootsuite offers a limited free plan that includes basic features of its Insights tool powered by Brandwatch. This integration helps track brand mentions and audience sentiment, crucial for adjusting strategies and improving engagement.</p><figure class="kg-card kg-image-card"><img src="https://lh7-us.googleusercontent.com/z0C7H6zLrbfl-CDqqzbp3FzAh822GydkSYe6Ho1cfZrFvjqgWBozDAHCfV0NVQQRBDEX4uGLHp5lTgNcOg3kCyhmAMPgR7f7EOCLfBjzHFdbf-P4vrsEIjLJTvy2sZa4MbkE6a75Vf52fleDy4V8qVg" class="kg-image" alt="8 AI tools to leverage 2024 AI and social media trends" loading="lazy" width="600" height="337"></figure><h3 id="6-semrush-limited-seo-tools">6.   SEMrush (limited SEO tools)</h3><p>SEMrush offers limited access to its comprehensive suite of SEO tools in the free version, which can still greatly benefit advertisers looking to optimize their content for search engines and analyze competitor tactics without investing in a full subscription.</p><figure class="kg-card kg-image-card"><img src="https://lh7-us.googleusercontent.com/orU3kY2ei--GKqV-x2qgn1CnPY8xSuviT_OEuI9s2qJEpwYO9v24B89dC4rDF5PiRc4-PeMgDolPaOhxDP2tG5QM2AzlQWksTWkZZwYdnJCc1rXxIn8wOiVxTaEXnOZEiA5EXYE_E2xkJQiJTJLHTDE" class="kg-image" alt="8 AI tools to leverage 2024 AI and social media trends" loading="lazy" width="1600" height="800"></figure><h3 id="7-synthesia-demo-version">7.   <a href="https://www.synthesia.io/?via=contentgrip&amp;ref=contentgrip.com"><u>Synthesia</u></a> (demo version)</h3><p>Synthesia provides AI-driven video creation capabilities, and its demo version allows advertisers to experiment with AI video production. This can be particularly useful for creating short promotional clips or ads without extensive video editing skills or resources.</p><figure class="kg-card kg-image-card"><img src="https://lh7-us.googleusercontent.com/OJ2hep4nFU8MzHBUwxu9PwZJqhCRFClwRSN5dDOKx_HftThFUKp3WOcjRQ5ozq2YvdaO4W4f05jNzIq1RUgu_nzpeGlBL37dYuY7x1gwmiWH_nz726oJ5XAbFyHE4KlkE1I_T1kkRnKG2gTDhbtMFYE" class="kg-image" alt="8 AI tools to leverage 2024 AI and social media trends" loading="lazy" width="700" height="394"></figure><h3 id="8-jasper-ai-trial-or-limited-free-use">8.   Jasper AI (trial or limited free use)</h3><p>Jasper AI, known for content creation and copywriting, offers a trial period that advertisers can use to generate high-quality content. While not entirely free long-term, this trial can be used to experience AI-powered content generation that could revolutionize campaign strategies.</p><figure class="kg-card kg-image-card"><img src="https://lh7-us.googleusercontent.com/zGMnNchTsWfZI_rj1poylpmT0O7v-fPPzMC1kHKa9sLk8k8VOWgC_8n6aeOH0m6s9Kx5d0Cz6cQAu2HVCAvDZG0uUb922NvJI7oW47jZTiy415xMLJsP7wZpCXdzsfY-6HQCRhmnHMnkbIa9g03XmFc" class="kg-image" alt="8 AI tools to leverage 2024 AI and social media trends" loading="lazy" width="1525" height="821"></figure><div class="kg-card kg-callout-card kg-callout-card-green"><div class="kg-callout-emoji">&#x1F4A1;</div><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">Content Collision provides performance-based digital PR services and B2B content marketing services for tech startups in APAC and beyond. </strong></b></i><a href="https://calendly.com/contentcollision/call-with-c2?ref=contentgrip.com"><u><i><b><strong class="italic underline" style="white-space: pre-wrap;">Book a discovery call</strong></b></i></u></a><i><b><strong class="italic" style="white-space: pre-wrap;"> to learn more.</strong></b></i></div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/contentcollision/call-with-c2?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a call with Content Collision (APAC PR services) - Content Collision</div><div class="kg-bookmark-description">Thanks for booking a call with Content Collision, a digital PR agency for tech startups in APAC.Let&#x2019;s chat a bit about your content needs and see if C2 is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your company email and website, along with the reason for your</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://assets.calendly.com/assets/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a.png" alt="8 AI tools to leverage 2024 AI and social media trends"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://d3v0px0pttie1i.cloudfront.net/uploads/user/logo/30405695/opengraph_37f57ed8.jpg?source=opengraph" alt="8 AI tools to leverage 2024 AI and social media trends"></div></a></figure><h2 id="key-statistics-from-the-report-highlight-the-strategic-adjustments-anticipated-by-professionals"><strong>Key statistics from the report highlight the strategic adjustments anticipated by professionals</strong></h2><ul><li>45% expect to modify their media mix in response to third-party cookie deprecation.</li><li>A majority, 56%, foresee budget expansions within the next year.</li><li>AI is predicted to be the most significant influence on the future of advertising, as noted by 59% of survey participants.</li><li>Prioritization of national advertising strategies is a primary focus for 48% of respondents, with 26% looking to enhance their local advertising efforts.</li></ul><p>Leaders in the industry, such as Jeremy Sack and Jackie Cutrone, emphasize the importance of staying informed about these shifts to develop proactive, future-oriented advertising strategies. &#x201C;It&#x2019;s no surprise AI has emerged as the key theme on advertisers&#x2019; minds in this study,&#x201D; said Jackie Cutrone, CMO of NewtonX.</p><p>As the advertising landscape continues to evolve, the integration of AI technologies stands out as a critical factor in shaping the future of the industry.</p><p><strong><em>ContentGrow is a managed talent network for brands and publishers to work with high-quality freelance writers and journalists worldwide. </em></strong><a href="https://www.contentgrow.com/?ref=contentgrip.com"><strong><em><u>Sign up</u></em></strong></a><strong><em> to get started or </em></strong><a href="https://calendly.com/enrickoman/call-with-contentgrow?month=2024-01&amp;ref=contentgrip.com"><strong><em><u>book a discovery call</u></em></strong></a><strong><em> to learn more.</em></strong></p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/enrickoman/call-with-contentgrow?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a call with ContentGrow (for brands &amp; publishers) - ContentGrow</div><div class="kg-bookmark-description">Thanks for booking a call with ContentGrow, a managed talent network of freelance media professionals ready to serve brands, publishers, and global content teams.Let&#x2019;s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://assets.calendly.com/assets/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a.png" alt="8 AI tools to leverage 2024 AI and social media trends"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://d3v0px0pttie1i.cloudfront.net/uploads/user/logo/13226712/opengraph_4dc79812.png?source=opengraph" alt="8 AI tools to leverage 2024 AI and social media trends"></div></a></figure><figure class="kg-card kg-image-card"><img src="https://www.contentgrip.com/content/images/2021/04/ContentGrow-V2-coming-soon-1.png" class="kg-image" alt="8 AI tools to leverage 2024 AI and social media trends" loading="lazy" width="2000" height="1000" srcset="https://www.contentgrip.com/content/images/size/w600/2021/04/ContentGrow-V2-coming-soon-1.png 600w, https://www.contentgrip.com/content/images/size/w1000/2021/04/ContentGrow-V2-coming-soon-1.png 1000w, https://www.contentgrip.com/content/images/size/w1600/2021/04/ContentGrow-V2-coming-soon-1.png 1600w, https://www.contentgrip.com/content/images/2021/04/ContentGrow-V2-coming-soon-1.png 2048w" sizes="(min-width: 720px) 720px"></figure>]]></content:encoded></item><item><title><![CDATA[Exploring X Stories: Grok AI brings trending summaries to social media]]></title><description><![CDATA[Stories on X presents a method to access content, offering summaries of trending discussions with AI assistance.]]></description><link>https://www.contentgrip.com/x-stories-grok-ai-trending-summaries/</link><guid isPermaLink="false">6639a0b523fb9a00017f5dff</guid><category><![CDATA[Technology]]></category><dc:creator><![CDATA[Patrecia Meliana]]></dc:creator><pubDate>Wed, 08 May 2024 11:00:39 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2024/05/Exploring-X-Stories--Grok-AI-brings-trending-summaries-to-social-media.webp" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2024/05/Exploring-X-Stories--Grok-AI-brings-trending-summaries-to-social-media.webp" alt="Exploring X Stories: Grok AI brings trending summaries to social media"><p>Elon Musk&apos;s X, the social media platform previously known as Twitter, has launched a feature called &apos;Stories,&apos; which aims to enhance user experience by providing summaries of trending posts. This tool, powered by Grok AI, is designed to help users grasp the essence of significant discussions without the need to navigate through extensive posts.</p><p>The feature was introduced with a post on the official X Engineering account, stating, &quot;Now available: Stories on X, powered by Grok AI &#x1F440; See what the world is talking about with Stories on X, curated by @grok. now available for Premium subscribers in the Explore tab. web &amp; iOS only for now&#x2013; let us know your feedback.&quot; Currently, &apos;Stories&apos; is only available to X Premium subscribers and is accessible via the &apos;For You&apos; section on the iOS app and website.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/recommended-ai-social-media-tools-for-marketers/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">8 AI tools for social media marketing and management</div><div class="kg-bookmark-description">Explore 8 AI tools that are essential for content creation and management in social media marketing.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/size/w256h256/2021/04/CG-icon-1.png" alt="Exploring X Stories: Grok AI brings trending summaries to social media"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/size/w1200/2024/04/8-recommended-AI-social-media-tools-for-marketers-in-2024.png" alt="Exploring X Stories: Grok AI brings trending summaries to social media"></div></a></figure><p>&apos;Stories&apos; aims to provide a streamlined experience by summarizing relevant posts in a user-friendly format. This is useful for users who want to stay updated but are short on time. While Grok AI is capable of generating content summaries, it can also make errors, a common issue with AI technologies. X includes a disclaimer with each summary advising users to verify the information, reflecting a cautious approach towards AI-generated content.</p><p>Other companies, such as Microsoft and startups like Particle, are also developing similar functionalities. However, X Stories is unique in that it offers summaries of trending content from its own platform, making it a convenient feature for users who want to stay informed without extensive browsing.</p><figure class="kg-card kg-image-card"><img src="https://lh7-us.googleusercontent.com/VwXn5JMSkJiqV5Qbtxfb1Gbnc2P3iTqP1difhjUZS-AB-Xijb8lCeJHkH7RYmbbLKbCNLX_5sH225xo22IeAQe1dWL6eUdAZJvC2_M_TXqHpzm9P6FjV3qO2GUrS7UW7kn1IycACTImrDqACIkdb6eQ" class="kg-image" alt="Exploring X Stories: Grok AI brings trending summaries to social media" loading="lazy" width="797" height="675"></figure><h2 id="ai-powered-social-media-features-today"><strong>AI-powered social media features today</strong></h2><p>AI technology has become integral to the operations and user experience of major social media platforms. Here are three examples of how companies like Meta, Instagram, and Snapchat are utilizing AI to enhance user engagement and content management.</p><p>Facebook, now rebranded as Meta, has been integrating AI-driven features across its platform to enhance user interactions and content management. One notable feature is the AI moderator used in groups and on pages to identify and remove content that violates community standards. This AI assesses posts in real-time, aiding in the reduction of harmful content and ensuring a safer environment for users. Additionally, Meta&#x2019;s AI algorithms are utilized to personalize news feeds, ensuring that users see more of what interests them based on their past interactions.</p><div class="kg-card kg-callout-card kg-callout-card-green"><div class="kg-callout-emoji">&#x1F4A1;</div><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">Content Collision provides performance-based digital PR services and B2B content marketing services for tech startups in APAC and beyond. </strong></b></i><a href="https://calendly.com/contentcollision/call-with-c2?ref=contentgrip.com"><u><i><b><strong class="italic underline" style="white-space: pre-wrap;">Book a discovery call</strong></b></i></u></a><i><b><strong class="italic" style="white-space: pre-wrap;"> to learn more.</strong></b></i></div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/contentcollision/call-with-c2?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a call with Content Collision (APAC PR services) - Content Collision</div><div class="kg-bookmark-description">Thanks for booking a call with Content Collision, a digital PR agency for tech startups in APAC.Let&#x2019;s chat a bit about your content needs and see if C2 is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your company email and website, along with the reason for your</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://assets.calendly.com/assets/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a.png" alt="Exploring X Stories: Grok AI brings trending summaries to social media"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://d3v0px0pttie1i.cloudfront.net/uploads/user/logo/30405695/opengraph_37f57ed8.jpg?source=opengraph" alt="Exploring X Stories: Grok AI brings trending summaries to social media"></div></a></figure><p>Instagram also employs AI in several ways, particularly in enhancing user experience through content discovery. The platform&apos;s Explore tab uses an AI algorithm to suggest posts, stories, and reels that users might find engaging, based on their previous likes, follows, and interactions. This AI functionality not only keeps users engaged longer but also helps creators reach a broader audience more effectively. Instagram&apos;s AI also plays a crucial role in their new shopping features, recommending products based on user preferences and interactions.</p><p>Snapchat has leveraged AI to create dynamic and interactive user experiences with their popular filters and lenses. These features use AI-driven image recognition and augmentation technology to apply real-time effects and transformations to user photos and videos, which has become a hallmark of Snapchat&#x2019;s appeal. Furthermore, Snapchat uses AI to curate personalized news stories in the Discover section, providing content that aligns with the interests of the individual user.</p><p>As demonstrated by these examples, AI is significantly influencing the functionality of social media platforms by enabling more personalized user experiences and managing content in various ways.&#xA0;</p><p><strong><em>ContentGrow is a managed talent network for brands and publishers to work with high-quality freelance writers and journalists worldwide. </em></strong><a href="https://www.contentgrow.com/?ref=contentgrip.com"><strong><em><u>Sign up</u></em></strong></a><strong><em> to get started or </em></strong><a href="https://calendly.com/enrickoman/call-with-contentgrow?month=2024-01&amp;ref=contentgrip.com"><strong><em><u>book a discovery call</u></em></strong></a><strong><em> to learn more.</em></strong></p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/enrickoman/call-with-contentgrow?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a call with ContentGrow (for brands &amp; publishers) - ContentGrow</div><div class="kg-bookmark-description">Thanks for booking a call with ContentGrow, a managed talent network of freelance media professionals ready to serve brands, publishers, and global content teams.Let&#x2019;s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://assets.calendly.com/assets/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a.png" alt="Exploring X Stories: Grok AI brings trending summaries to social media"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://d3v0px0pttie1i.cloudfront.net/uploads/user/logo/13226712/opengraph_4dc79812.png?source=opengraph" alt="Exploring X Stories: Grok AI brings trending summaries to social media"></div></a></figure><figure class="kg-card kg-image-card"><img src="https://lh7-us.googleusercontent.com/Wme5S5SuAjSu0HjyGMzZteaTxNXdP6uNAaPfXROQLuYlBboslZ76HBANi0JJtwWHjhsXgRvhvvxH4tm_x1r8kVc3TSb_sv6uhGL383q62tqGPu5dKr3xSp_yVt9_4Qh4EzKT0i9rZN-Pslisy-__pSY" class="kg-image" alt="Exploring X Stories: Grok AI brings trending summaries to social media" loading="lazy" width="1000" height="563"></figure>]]></content:encoded></item><item><title><![CDATA[7 essential AI tools to build your 2024 martech stack]]></title><description><![CDATA[Explore the strategic importance of integrating artificial intelligence (AI) and machine learning (ML) into your marketing technology stack to drive significant improvements in both customer engagement and business outcomes.]]></description><link>https://www.contentgrip.com/essential-ai-tools-to-build-martech-stack/</link><guid isPermaLink="false">66345faf23fb9a00017f5ca1</guid><category><![CDATA[Martech]]></category><dc:creator><![CDATA[Patrecia Meliana]]></dc:creator><pubDate>Wed, 08 May 2024 02:00:28 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2024/05/7-essential-AI-tools-to-build-your-2024-martech-stack.jpeg" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2024/05/7-essential-AI-tools-to-build-your-2024-martech-stack.jpeg" alt="7 essential AI tools to build your 2024 martech stack"><p>Leaders are increasingly aware of the necessity to extract more value from their technology investments, especially within the consumer sector where customer lifetime value is critical. A significant majority of marketers recognize the imperative of enhancing automation and AI integration to remain competitive and meet evolving customer expectations, with <a href="https://mailchimp.com/intuit-mailchimp-finds-vast-majority-of-smb-marketers-are-bought-into-ai/?ref=contentgrip.com"><u>88% stating that their organizations need to increase their use of these technologies</u></a>. Similarly, <a href="https://www.semrush.com/blog/artificial-intelligence-stats/?ref=contentgrip.com#ai-in-marketing,-customer-service,-and-sales-statistics"><u>64% of B2B marketers view AI as a valuable component of their marketing strategies</u></a>.</p><p>With the growing demand from C-suite executives to effectively leverage technology, there lies a significant opportunity to improve outcomes through strategic use of artificial intelligence (AI) and machine learning (ML).</p><p>Many consumer organizations have invested heavily in martech stacks but feel they aren&apos;t maximizing the potential of these investments. The solution lies not just in investing but in enabling teams to fully harness the capabilities of their resources to impact both revenue and profitability.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/ai-tools-for-marketing-dream-team/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">5 Essential AI tools to build your marketing dream team</div><div class="kg-bookmark-description">Discover the top 4 AI tools that are essential for each role in your marketing dream team.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/size/w256h256/2021/04/CG-icon-1.png" alt="7 essential AI tools to build your 2024 martech stack"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/2024/04/5-AI-tools-to-build-your-marketing-dream-team.png" alt="7 essential AI tools to build your 2024 martech stack"></div></a></figure><h2 id="build-your-ai-powered-martech-stack-with-these-tools"><strong>Build your AI-powered martech stack with these tools</strong></h2><p>Firstly, integrating AI tools that specialize in data analytics and consumer behavior insights can significantly enhance decision-making processes. Tools like <strong>Google Analytics AI</strong> and <strong>Adobe Sensei </strong>leverage machine learning algorithms to analyze user behavior and predict future trends, providing marketers with actionable insights. This capability allows for a more refined audience segmentation and targeted marketing strategies, ensuring that campaigns are more personalized and effective.</p><p>Secondly, AI-driven chatbots and personalization engines such as <strong>Drift</strong> and <strong>Dynamic Yield </strong>can be instrumental in automating customer interactions and delivering tailored content and recommendations. These tools not only improve user engagement by providing immediate responses to customer queries but also increase conversion rates through customized experiences based on user data. By incorporating these technologies, companies can create a more responsive and engaging digital presence that resonates with their audience&#x2019;s needs and preferences.</p><p>Another area where AI can add value is in content creation. Generative AI platforms like <strong>OpenAI&apos;s GPT</strong> (Generative Pre-trained Transformer) can assist in producing high-quality written content, from blog posts to ad copies, which aligns with brand messaging and SEO strategies. This not only speeds up content production but also maintains a consistent tone and style across all marketing materials, freeing up human marketers to focus on strategy and creative endeavors.</p><p>Lastly, marketers should look into AI-powered automation tools that enhance overall operational efficiency. Platforms such as <strong>HubSpot</strong> and<strong> Salesforce</strong> leverage AI to automate routine tasks such as email marketing, lead scoring, and customer journey mapping. This not only minimizes human error but also allows marketing teams to dedicate more time to strategic tasks and innovation, ultimately driving better business outcomes and customer satisfaction.</p><p>By strategically integrating these AI technologies into their martech stacks, organizations can significantly improve their marketing efficiency, effectiveness, and adaptability in a rapidly changing digital environment.</p><div class="kg-card kg-callout-card kg-callout-card-green"><div class="kg-callout-emoji">&#x1F4A1;</div><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">Content Collision provides performance-based digital PR services and B2B content marketing services for tech startups in APAC and beyond. </strong></b></i><a href="https://calendly.com/contentcollision/call-with-c2?ref=contentgrip.com"><u><i><b><strong class="italic underline" style="white-space: pre-wrap;">Book a discovery call</strong></b></i></u></a><i><b><strong class="italic" style="white-space: pre-wrap;"> to learn more.</strong></b></i></div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/contentcollision/call-with-c2?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a call with Content Collision (APAC PR services) - Content Collision</div><div class="kg-bookmark-description">Thanks for booking a call with Content Collision, a digital PR agency for tech startups in APAC.Let&#x2019;s chat a bit about your content needs and see if C2 is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your company email and website, along with the reason for your</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://assets.calendly.com/assets/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a.png" alt="7 essential AI tools to build your 2024 martech stack"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://d3v0px0pttie1i.cloudfront.net/uploads/user/logo/30405695/opengraph_37f57ed8.jpg?source=opengraph" alt="7 essential AI tools to build your 2024 martech stack"></div></a></figure><h2 id="strategies-in-building-your-ai-powered-martech-stack"><strong>Strategies in building your AI-powered martech stack</strong></h2><p>Before making further investments, it is crucial to understand the shortcomings of previous technology investments. Assessing the capabilities of existing platforms and determining whether refining strategies or enhancing skills could maximize the existing investments is essential.</p><p>A thorough audit of the current martech stack and its costs will help in making informed decisions. This includes identifying the most valuable platforms that align with organizational growth and customer experience goals and considering the retirement of outdated or redundant technologies to reduce costs and complexity.</p><p>Identifying &quot;keeper&quot; platforms is just the beginning. The next step is ensuring these platforms are compatible and can be integrated seamlessly to support data, content, and journey orchestration in a unified process. It&apos;s crucial to view generative AI (GenAI) not as a disruptor but as a collaborative force within the existing tech stacks. Marketers need to catalog existing technology and address any redundant systems, setting the stage for seamless GenAI integration and better overall tech utilization.</p><p>The introduction of GenAI in the marketing realm presents both challenges and opportunities. To accommodate this evolution within budget constraints requires not just financial investment but also a commitment to talent development. Continuous learning and skill development are vital as GenAI becomes more central to marketing strategies. Investing in training and fostering a culture of curiosity will enable marketers to proactively adapt to new technologies and stay ahead of industry trends.</p><p>AI-driven strategies are essential for delivering personalized experiences at scale, which are key to building trust, enhancing brand affinity, and improving conversion rates. As GenAI evolves, it offers marketers more opportunities for strategic and personalized engagements.</p><p>Thus, staying agile and continuously educated on technological advancements will help marketers leverage AI to its fullest potential, ensuring they remain competitive in a dynamic environment.</p><p><strong><em>ContentGrow is a managed talent network for brands and publishers to work with high-quality freelance writers and journalists worldwide. </em></strong><a href="https://www.contentgrow.com/?ref=contentgrip.com"><strong><em><u>Sign up</u></em></strong></a><strong><em> to get started or </em></strong><a href="https://calendly.com/enrickoman/call-with-contentgrow?month=2024-01&amp;ref=contentgrip.com"><strong><em><u>book a discovery call</u></em></strong></a><strong><em> to learn more.</em></strong></p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/enrickoman/call-with-contentgrow?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a call with ContentGrow (for brands &amp; publishers) - ContentGrow</div><div class="kg-bookmark-description">Thanks for booking a call with ContentGrow, a managed talent network of freelance media professionals ready to serve brands, publishers, and global content teams.Let&#x2019;s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://assets.calendly.com/assets/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a.png" alt="7 essential AI tools to build your 2024 martech stack"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://d3v0px0pttie1i.cloudfront.net/uploads/user/logo/13226712/opengraph_4dc79812.png?source=opengraph" alt="7 essential AI tools to build your 2024 martech stack"></div></a></figure><figure class="kg-card kg-image-card"><img src="https://lh7-us.googleusercontent.com/ZxWxhMCW8lR11BHPUxPNrQNNShtZizRnC-zJn6y8smTFUVIC062jdj9pwI9l4fgZrft66PrzE63dRkMIl_vhbk5TJ9hXUR0x8nmWF-fZa94bEolMygCsG_YqoUyqOqyDUfNppp-9Tzoqa89hzKp1bNQ" class="kg-image" alt="7 essential AI tools to build your 2024 martech stack" loading="lazy" width="1000" height="563"></figure>]]></content:encoded></item><item><title><![CDATA[8 essential AI tools every marketer should use in 2024]]></title><description><![CDATA[From content creation to SEO, explore eight AI tools to boost your marketing effectiveness.]]></description><link>https://www.contentgrip.com/essential-ai-tools-marketer-should-use/</link><guid isPermaLink="false">663464e223fb9a00017f5cf9</guid><category><![CDATA[Martech]]></category><dc:creator><![CDATA[Patrecia Meliana]]></dc:creator><pubDate>Tue, 07 May 2024 11:00:00 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2024/05/8-essential-AI-tools-every-marketer-should-use-in-2024.png" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2024/05/8-essential-AI-tools-every-marketer-should-use-in-2024.png" alt="8 essential AI tools every marketer should use in 2024"><p>Reports from the <a href="https://themarketinghustle.com/ai-marketing/10-amazing-statistics-from-the-world-of-ai-marketing/?ref=contentgrip.com#elementor-toc__heading-anchor-0"><u>Marketing Hustle</u></a> highlights that 80% of marketers predict AI to be the industry&apos;s game-changer within the next five years. Already, 75% of marketers have incorporated AI into their strategies, leveraging its capabilities to create more engaging content.</p><p>This shift is underscored by the fact that 40% of marketers now use AI to craft content that resonates more deeply with their target audiences. By integrating AI into your toolkit, you can gain invaluable insights, automate routine tasks, and deliver more personalized customer experiences, ultimately boosting your marketing effectiveness.</p><h2 id="8-ai-powered-tools-to-boost-your-marketing-game"><strong>8 AI-powered tools to boost your marketing game</strong></h2><p>These tools not only simplify complex tasks but also provide marketers with unprecedented insights and capabilities, allowing for more targeted and effective marketing campaigns. Here are eight AI-powered tools that are essential for any marketer looking to stay ahead in today&apos;s digital landscape:</p><h3 id="1-prowlymanage-media-relations">1.   <a href="https://prowly.com/?ref=contentgrip.com#a_aid=contentgrip"><u>Prowly</u></a> - manage media relations</h3><p>Prowly is an AI-driven PR software designed to help marketers manage media relations more efficiently. It offers features like media database management, press release distribution, and media monitoring, all enhanced by AI to tailor pitches and track performance effectively.</p><p>Prowly offers tiered pricing plans that are generally based on the features and scale required. Plans might start from around $189 per month, catering to small businesses, with more comprehensive plans for larger enterprises which could be higher.</p><figure class="kg-card kg-image-card"><img src="https://lh7-us.googleusercontent.com/HODUUrpb0hbPOVUSXhdfAs0X5lrlzGUfy9W4H2Wd1NLiGp-XByOO4hkITTF40E9pcOYygzIBwFwQRxKKEV51yjg0QVr98ZM1j3snC5Po99CrQUABzQwUCREFuWq7KdZfW87x782PVtalfLZI-ye27Cs" class="kg-image" alt="8 essential AI tools every marketer should use in 2024" loading="lazy" width="1024" height="536"></figure><h3 id="2-krater-aiautomate-content-creation">2.   <a href="http://krater.ai/?ref=contentgrip"><u>Krater AI</u></a> - automate content creation</h3><p>Krater AI focuses on automating content creation, offering solutions that generate engaging copy for various marketing needs. From blog posts to ad copies, Krater AI uses machine learning to create content that is not only high-quality but also aligned with your brand&apos;s voice.</p><p>Krater AI typically offers subscription-based pricing, which can vary widely based on usage and specific functionalities required. Smaller businesses might expect to start with basic plans around $29 per month, with more advanced features available at higher price points.</p><figure class="kg-card kg-image-card"><img src="https://lh7-us.googleusercontent.com/O9TJaqzpyTCXLUHcp7Am57-uF91ORVHAd17HWJO4bASrRODeB3xgYUqeT8OxbGPWqTeWWYpex0xgPnalb_53JsWX0Vj99HdWAtapWN2_6jyP_NTQaTsfD5meoqV1oP_zaky7DBCX8E-RjoDQpU7k_Ls" class="kg-image" alt="8 essential AI tools every marketer should use in 2024" loading="lazy" width="1529" height="887"></figure><h3 id="3-flexclipvideo-editing-and-production">3.   <a href="https://shareasale.com/u.cfm?d=874882&amp;m=79751&amp;u=3138570&amp;afftrack=&amp;ref=contentgrip.com"><u>FlexClip</u></a> - video editing and production</h3><p>FlexClip is a versatile video creation tool that leverages AI to simplify video editing and production. It allows marketers to easily create professional-looking videos with powerful editing features and a vast library of pre-made assets tailored to different marketing goals.</p><p>FlexClip provides different pricing tiers, starting from a basic free version with limited features. More advanced features are available in their paid plans, which can range from $9.99 to $29.99 per month, depending on the level of access to premium assets and functionalities.</p><figure class="kg-card kg-image-card"><img src="https://lh7-us.googleusercontent.com/GTzK2th3U6U6w_zYqZge4zrYI0piJCJ5Zp9gMPMeej9ohsd8A9bFU-FA7IK8tty-yboALIvDaasHdetSQg5Xm5JNF2QocZLXgdy9YFiYTi-oeHbkUqcEnGSclkBbdJmfeGBt-IPEKHwZ68W7RENMPJk" class="kg-image" alt="8 essential AI tools every marketer should use in 2024" loading="lazy" width="918" height="614"></figure><h3 id="4-ocoyamanage-content-creation-across-social-media">4.   <a href="https://www.ocoya.com/?via=contentgrip&amp;ref=contentgrip.com"><u>Ocoya</u></a> - manage content creation across social media</h3><p>Ocoya is a comprehensive AI tool that streamlines content creation across social media platforms. It assists in crafting, scheduling, and analyzing posts and ads, providing insights into content performance and audience engagement.</p><p>Ocoya might offer a starting price around $19 per month, with more comprehensive plans available that provide additional features such as advanced analytics and increased post limits, potentially costing up to $99 per month or more.</p><figure class="kg-card kg-image-card"><img src="https://lh7-us.googleusercontent.com/EHIgI8A9LVlg4_cVwbymtXPVFXQziJnqQ-EtHdh-xk1NfEfAhoEuAllo43UNORUcmkyhX6chJ0FJzgB2kiQ0z8pJTIrWULZVnaDCcHgpM95UK78YbxZOe9vwxsL3-Oo41KiE78mJ6UDbNrMWjy0PoOI" class="kg-image" alt="8 essential AI tools every marketer should use in 2024" loading="lazy" width="791" height="574"></figure><div class="kg-card kg-callout-card kg-callout-card-green"><div class="kg-callout-emoji">&#x1F4A1;</div><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">Content Collision provides performance-based digital PR services and B2B content marketing services for tech startups in APAC and beyond. </strong></b></i><a href="https://calendly.com/contentcollision/call-with-c2?ref=contentgrip.com"><u><i><b><strong class="italic underline" style="white-space: pre-wrap;">Book a discovery call</strong></b></i></u></a><i><b><strong class="italic" style="white-space: pre-wrap;"> to learn more.</strong></b></i></div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/contentcollision/call-with-c2?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a call with Content Collision (APAC PR services) - Content Collision</div><div class="kg-bookmark-description">Thanks for booking a call with Content Collision, a digital PR agency for tech startups in APAC.Let&#x2019;s chat a bit about your content needs and see if C2 is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your company email and website, along with the reason for your</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://assets.calendly.com/assets/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a.png" alt="8 essential AI tools every marketer should use in 2024"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://d3v0px0pttie1i.cloudfront.net/uploads/user/logo/30405695/opengraph_37f57ed8.jpg?source=opengraph" alt="8 essential AI tools every marketer should use in 2024"></div></a></figure><h3 id="5-illustrokeillustration-and-design">5.   <a href="https://illustroke.com/?aff=TZCQHKQ3&amp;ref=contentgrip.com"><u>Illustroke</u></a> - illustration and design</h3><p>Illustroke revolutionizes graphic design by using AI to create custom illustrations and designs. This tool is particularly useful for marketers who need quick and unique visual content that stands out in a crowded market.</p><p>Pricing for Illustroke could vary depending on the extent of AI functionalities and the library of designs available. Pricing details might need to be obtained directly from their website or sales team as they could offer custom pricing based on the user&apos;s needs.</p><figure class="kg-card kg-image-card"><img src="https://lh7-us.googleusercontent.com/e4et6NC_R9jSqSyyDPfTKUmjIQU3VpBp-d6AqzuGjdOi0h-l4l1dx9GGPFMs_3b7QC4Z163U0hhH05nfSdIReW8HNKs07JEs329MLHOhV9X22B7ryrCH73z98nlzBW1XrHuXLn3r9KGNkqZ96YxJohQ" class="kg-image" alt="8 essential AI tools every marketer should use in 2024" loading="lazy" width="1600" height="856"></figure><h3 id="6-surfer-seooptimize-web-content">6.   <a href="https://get.surferseo.com/contentgrip?ref=contentgrip.com"><u>Surfer SEO</u></a> - optimize web content</h3><p>Surfer SEO uses AI to optimize website content for better search engine rankings. It analyzes hundreds of on-page signals and compares them with top-performing pages to give actionable recommendations for content improvement.</p><p>Surfer SEO has various pricing plans starting from around $59 per month for basic features. More advanced plans, offering additional keywords and content editor features, could go up to $239 per month.</p><figure class="kg-card kg-image-card"><img src="https://lh7-us.googleusercontent.com/WXG-dtmzE68RWNDrHTZgJ8DmgID71-VhxhQ-CdWPzOpRMxRc-ouvfOddDa-pwa2x7rUiNvD9QYcVeDVYWI9Xcfu-tGYZuX0UjxsHLnvm3cW4ZHCQgG7hDUHX5ZYsCdZscY4KnwbwGDmI2eoAg-tfyOc" class="kg-image" alt="8 essential AI tools every marketer should use in 2024" loading="lazy" width="1600" height="862"></figure><h3 id="7-synthesiavideo-generator-from-text">7.   <a href="https://www.synthesia.io/?via=contentgrip&amp;ref=contentgrip.com"><u>Synthesia</u></a> - video generator from text</h3><p>Synthesia is an AI-driven analytics tool that delivers detailed insights into customer behavior and campaign performance. It assists marketers in refining their strategies by pinpointing effective elements and areas needing improvement.</p><p>Synthesia offers pricing starting at around $30 per month for basic video generation capabilities. More extensive use cases and professional features could significantly increase the cost.</p><figure class="kg-card kg-image-card"><img src="https://lh7-us.googleusercontent.com/6C-NwPB6FPShj0TwRKMkOASYev309p2TxXYKBQWrfUQWMEEVORwcYvwMQ0U5KCwKmz3s9FBzlayB344WH7fZL_7ZhDbrOQpB0T5ufLbjlHDZCpJ6V1UeTVr58T8CSddbHHdL75tvEJNsSa0dp_KjnH4" class="kg-image" alt="8 essential AI tools every marketer should use in 2024" loading="lazy" width="1201" height="631"></figure><h3 id="8-link-whispersmart-internal-link-to-boost-seo">8.   <a href="https://linkwhisper.com/ref/3452/?ref=contentgrip.com"><u>Link Whisper</u></a> - smart internal link to boost SEO</h3><p>Link Whisper enhances SEO efforts by suggesting smart internal linking strategies using AI. It helps improve site architecture and boosts page authority, crucial for enhancing your site&apos;s visibility and search engine ranking.</p><p>Link Whisper is priced starting at around $77 per year, which provides a full suite of features for a single site. Pricing increases if the tool is to be used across multiple websites.</p><figure class="kg-card kg-image-card"><img src="https://lh7-us.googleusercontent.com/AZ42-nHneQViEukSVBIMY7ummeRaQkv7PIVL7XuVweJxozvldziuj74BUzMkAJoMv8PfWlhBbx9nmGCQQE_lPDyEKgWTcnFRE1dhq_YQdN8c5frtl9BRKOfhZ_u3S10bEXkYwqciNuz4Tcwxz1c_eBc" class="kg-image" alt="8 essential AI tools every marketer should use in 2024" loading="lazy" width="640" height="360"></figure><p><strong><em>ContentGrow is a managed talent network for brands and publishers to work with high-quality freelance writers and journalists worldwide. </em></strong><a href="https://www.contentgrow.com/?ref=contentgrip.com"><strong><em><u>Sign up</u></em></strong></a><strong><em> to get started or </em></strong><a href="https://calendly.com/enrickoman/call-with-contentgrow?month=2024-01&amp;ref=contentgrip.com"><strong><em><u>book a discovery call</u></em></strong></a><strong><em> to learn more.</em></strong></p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/enrickoman/call-with-contentgrow?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a call with ContentGrow (for brands &amp; publishers) - ContentGrow</div><div class="kg-bookmark-description">Thanks for booking a call with ContentGrow, a managed talent network of freelance media professionals ready to serve brands, publishers, and global content teams.Let&#x2019;s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://assets.calendly.com/assets/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a.png" alt="8 essential AI tools every marketer should use in 2024"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://d3v0px0pttie1i.cloudfront.net/uploads/user/logo/13226712/opengraph_4dc79812.png?source=opengraph" alt="8 essential AI tools every marketer should use in 2024"></div></a></figure><figure class="kg-card kg-image-card"><img src="https://lh7-us.googleusercontent.com/JzZ9CIBFABSQ-X_JhCRm8Kuqdf7lOFp6fRvNpC8sn7K4MbXURrN_gAnAlBoD60grME_qgP0f6CMTdhheLhoSrxOMtGlWm22WsA4TPHxXyxG4jmyWQwdnTNsGLagB0j0-bsay--nFz3gPEFiYWAKCE9k" class="kg-image" alt="8 essential AI tools every marketer should use in 2024" loading="lazy" width="1000" height="500"></figure>]]></content:encoded></item><item><title><![CDATA[ADA introduces AI CoPilots for marketing and commerce in Asia]]></title><description><![CDATA[The new AI CoPilots by ADA aim to alter enterprise strategies by providing specific, data-driven insights and strategic guidance across various business functions.]]></description><link>https://www.contentgrip.com/ada-introduces-ai-copilots-in-asia/</link><guid isPermaLink="false">663463f623fb9a00017f5ce7</guid><category><![CDATA[Martech]]></category><dc:creator><![CDATA[Patrecia Meliana]]></dc:creator><pubDate>Tue, 07 May 2024 02:00:01 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2024/05/ADA-introduces-AI-CoPilots-for-marketing-and-commerce-in-Asia.png" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2024/05/ADA-introduces-AI-CoPilots-for-marketing-and-commerce-in-Asia.png" alt="ADA introduces AI CoPilots for marketing and commerce in Asia"><p>ADA, a company that leverages data, artificial intelligence, and technology, announced today the launch of its AI CoPilots. These CoPilots are part of ADA&#x2019;s digital services, using vast datasets and proprietary AI models to impact enterprise marketing and commerce.</p><p>The AI CoPilots merge various data sources, eliminating barriers between platforms and business units. This allows for the delivery of insights and real-time predictive analytics, offering strategic advice specific to each enterprise&apos;s requirements.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/top-ai-chatbots/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">5 AI Chatbots Transforming Customer Service in APAC</div><div class="kg-bookmark-description">Discover how conversational marketing is changing customer interactions with AI chatbots.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/size/w256h256/2021/04/CG-icon-1.png" alt="ADA introduces AI CoPilots for marketing and commerce in Asia"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/size/w1200/2024/04/5-AI-chatbots-transforming-customer-service-in-the-APAC-region.jpg" alt="ADA introduces AI CoPilots for marketing and commerce in Asia"></div></a></figure><p>ADA&#x2019;s initial series of AI CoPilots includes four tools, each developed to improve different aspects of digital enterprise operations:</p><ol><li>CoPilot<strong> for full funnel marketing</strong>: this tool processes diverse datasets to provide insights, helping businesses identify users and refine marketing campaigns efficiently.</li><li>CoPilot<strong> for ecommerce</strong>: enhances ecommerce platforms with predictive analytics, enabling businesses to anticipate market trends and consumer behavior to maintain competitiveness.</li><li>CoPilot<strong> for conversational AI</strong>: enhances chatbots by allowing them to conduct deep interactions and provide relevant responses.</li><li>CoPilot <strong>for customer segmentation</strong>: enables quick access to ADA&apos;s XACT data segments, offering insights from over 300 million profiles, which can modify marketing strategies.</li></ol><p>Srinivas Gattamneni, CEO of ADA, stated &#x201C;This initiative is not just an investment in technology, it&#x2019;s an investment in our customers&#x2019; future, providing them with the tools they need to thrive in a competitive market.&#x201D;</p><p>He also added that this initiative enhances the reach of ADA&apos;s machine learning models and AI technologies and underscores the company&apos;s commitment to a synergistic ecosystem where client strategies are executed effectively from insight to action.</p><div class="kg-card kg-callout-card kg-callout-card-green"><div class="kg-callout-emoji">&#x1F4A1;</div><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">Content Collision provides performance-based digital PR services and B2B content marketing services for tech startups in APAC and beyond. </strong></b></i><a href="https://calendly.com/contentcollision/call-with-c2?ref=contentgrip.com"><u><i><b><strong class="italic underline" style="white-space: pre-wrap;">Book a discovery call</strong></b></i></u></a><i><b><strong class="italic" style="white-space: pre-wrap;"> to learn more.</strong></b></i></div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/contentcollision/call-with-c2?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a call with Content Collision (APAC PR services) - Content Collision</div><div class="kg-bookmark-description">Thanks for booking a call with Content Collision, a digital PR agency for tech startups in APAC.Let&#x2019;s chat a bit about your content needs and see if C2 is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your company email and website, along with the reason for your</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://assets.calendly.com/assets/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a.png" alt="ADA introduces AI CoPilots for marketing and commerce in Asia"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://d3v0px0pttie1i.cloudfront.net/uploads/user/logo/30405695/opengraph_37f57ed8.jpg?source=opengraph" alt="ADA introduces AI CoPilots for marketing and commerce in Asia"></div></a></figure><h2 id="ada%E2%80%99s-application-in-the-apac-region"><strong>ADA&#x2019;s application in the APAC region</strong></h2><p>Here&apos;s how ADA&#x2019;s partnerships with major companies in Indonesia, Thailand, and India are impacting retail, telecommunications, and banking.</p><p>In Indonesia, ADA partners with Matahari Department Store, one of the largest retail chains in the country, to deploy predictive analytics for inventory management. ADA&apos;s technology helps Matahari anticipate customer purchasing behaviors, allowing them to adjust their stock levels in real-time, reducing both overstock and stockouts.</p><p>In Thailand, ADA collaborates with True Corporation, a major telecommunications provider, using AI to refine customer service operations. By integrating ADA&#x2019;s AI-driven analytics, True Corporation has enhanced its ability to manage call traffic and customer inquiries, leading to quicker response times and improved resolution rates.</p><p>In India, HDFC Bank utilizes ADA&#x2019;s AI solutions to enhance its customer banking experience. ADA&apos;s technologies assist HDFC in tailoring financial products and services by analyzing customer data to predict needs and preferences. This enables HDFC Bank to offer personalized banking solutions and improve its risk management systems.</p><p>ADA&apos;s strategic deployment of AI across Asia signifies a major shift towards data-driven business practices, ensuring that their clients are well-equipped to meet the evolving demands of the digital age.</p><p>Each AI CoPilot within ADA&#x2019;s lineup addresses distinct aspects of digital enterprise challenges. For example, the CoPilot for full-funnel marketing uses diverse datasets to deliver insights that enable businesses to identify user segments and refine marketing strategies across different stages of the consumer funnel. Meanwhile, the CoPilot for eCommerce uses predictive analytics to help businesses anticipate market trends and consumer behaviors.</p><p>Other tools in the suite, such as the CoPilot for conversational AI, enhance chatbot functionalities to improve customer interactions. Together, these AI CoPilots aim to integrate AI more deeply into enterprise operations, enhancing efficiency and strategic decision-making.</p><p><strong><em>ContentGrow is a managed talent network for brands and publishers to work with high-quality freelance writers and journalists worldwide. </em></strong><a href="https://www.contentgrow.com/?ref=contentgrip.com"><strong><em><u>Sign up</u></em></strong></a><strong><em> to get started or </em></strong><a href="https://calendly.com/enrickoman/call-with-contentgrow?month=2024-01&amp;ref=contentgrip.com"><strong><em><u>book a discovery call</u></em></strong></a><strong><em> to learn more.</em></strong></p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/enrickoman/call-with-contentgrow?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a call with ContentGrow (for brands &amp; publishers) - ContentGrow</div><div class="kg-bookmark-description">Thanks for booking a call with ContentGrow, a managed talent network of freelance media professionals ready to serve brands, publishers, and global content teams.Let&#x2019;s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://assets.calendly.com/assets/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a.png" alt="ADA introduces AI CoPilots for marketing and commerce in Asia"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://d3v0px0pttie1i.cloudfront.net/uploads/user/logo/13226712/opengraph_4dc79812.png?source=opengraph" alt="ADA introduces AI CoPilots for marketing and commerce in Asia"></div></a></figure><figure class="kg-card kg-image-card"><img src="https://www.contentgrip.com/content/images/2024/02/blog-post--2-.png" class="kg-image" alt="ADA introduces AI CoPilots for marketing and commerce in Asia" loading="lazy" width="2000" height="1125" srcset="https://www.contentgrip.com/content/images/size/w600/2024/02/blog-post--2-.png 600w, https://www.contentgrip.com/content/images/size/w1000/2024/02/blog-post--2-.png 1000w, https://www.contentgrip.com/content/images/size/w1600/2024/02/blog-post--2-.png 1600w, https://www.contentgrip.com/content/images/2024/02/blog-post--2-.png 2240w" sizes="(min-width: 720px) 720px"></figure>]]></content:encoded></item><item><title><![CDATA[How Claude’s ethical AI is impacting industries across APAC]]></title><description><![CDATA[Explore how Claude is making strides in logistics, digital marketing, and healthcare with its innovative and ethical AI capabilities.]]></description><link>https://www.contentgrip.com/claude-ai-is-impacting-industries-across-apac/</link><guid isPermaLink="false">66345d2723fb9a00017f5c7d</guid><category><![CDATA[Technology]]></category><dc:creator><![CDATA[Patrecia Meliana]]></dc:creator><pubDate>Mon, 06 May 2024 02:00:41 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2024/05/How-Claude-s-ethical-AI-is-impacting-industries-across-APAC.webp" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2024/05/How-Claude-s-ethical-AI-is-impacting-industries-across-APAC.webp" alt="How Claude&#x2019;s ethical AI is impacting industries across APAC"><p>As AI models increasingly influence our decision-making from healthcare to marketing, understanding the capabilities and ethical underpinnings of these systems is crucial. Claude is a family of foundational AI models developed by Anthropic, designed to perform a variety of cognitive tasks from analyzing images to managing documents.</p><p>This article delves into how Claude, utilizing constitutional AI, aims to deliver outputs that are helpful, honest, and harmless, while exploring its practical applications across various sectors in the APAC region, illustrating its impact on business operations and strategy development.</p><p>Claude is based on constitutional AI, a training method that embeds values into AI systems, as opposed to values derived from human feedback. This approach aims to mitigate the generation of harmful or biased content and ensures that the AI adheres to a set of principles, promoting outputs that are helpful, honest, and harmless.</p><p>Despite its capabilities and foundations, Claude, like all AI technologies, is not without limitations. It may still generate incorrect or biased content occasionally and is not intended to replace professional advice in fields like legal, financial, or medical domains.</p><p>Melissa Yik, Singapore&#x2019;s country director at M&amp;C Saatchi Performance, highlights that Claude&#x2019;s training in constitutional AI positions it as a choice in the generative AI space, addressing concerns of accuracy and bias that plague existing models. &quot;Claude is trained to avoid sexist, racist and toxic outputs, and adhere to human values which is aimed at addressing some of the key concerns other models are facing today,&quot; she said.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/recommended-ai-social-media-tools-for-marketers/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">8 AI tools for social media marketing and management</div><div class="kg-bookmark-description">Explore 8 AI tools that are essential for content creation and management in social media marketing.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/size/w256h256/2021/04/CG-icon-1.png" alt="How Claude&#x2019;s ethical AI is impacting industries across APAC"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/size/w1200/2024/04/8-recommended-AI-social-media-tools-for-marketers-in-2024.png" alt="How Claude&#x2019;s ethical AI is impacting industries across APAC"></div></a></figure><p>Similarly, Siddharth Jhanji, senior manager at Ekimetric, points out that Claude acts not just as a tool, but as an advisor that aligns with a brand&#x2019;s values and ethics. &quot;Claude, with its encyclopedic knowledge and Picasso-like vision, is sprinting up the ladder. While ChatGPT and Gemini are like seasoned chess players, Claude is the dynamic newcomer shaking up the game with moves no one saw coming,&quot; said Jhanji.</p><p>The potential of Claude in marketing is notable. Described as a &quot;virtual Da Vinci&quot; by Jhanji, Claude offers a blend of skills that can transform marketing strategies. Its ability to handle text and visual content makes it a valuable asset for crafting campaigns that resonate with audiences.</p><h2 id="claude-ai-in-apac"><strong>Claude AI in APAC</strong></h2><p>In the APAC region, several companies are leveraging Claude&apos;s capabilities to enhance their operations and marketing strategies, showcasing the practical applications of this AI across different industries.</p><p><strong>Zyllem</strong>, a logistics firm based in Singapore, has integrated Claude into their operational framework to optimize route planning and real-time decision-making. By utilizing Claude&#x2019;s ability to process and analyze large datasets quickly, Zyllem has improved its delivery efficiency and customer service response times.</p><p>Claude&#x2019;s AI assists in predicting logistical bottlenecks and provides solutions, which has proven essential for maintaining a competitive edge in the fast-paced logistics industry in Southeast Asia.</p><div class="kg-card kg-callout-card kg-callout-card-green"><div class="kg-callout-emoji">&#x1F4A1;</div><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">Content Collision provides performance-based digital PR services and B2B content marketing services for tech startups in APAC and beyond. </strong></b></i><a href="https://calendly.com/contentcollision/call-with-c2?ref=contentgrip.com"><u><i><b><strong class="italic underline" style="white-space: pre-wrap;">Book a discovery call</strong></b></i></u></a><i><b><strong class="italic" style="white-space: pre-wrap;"> to learn more.</strong></b></i></div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/contentcollision/call-with-c2?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a call with Content Collision (APAC PR services) - Content Collision</div><div class="kg-bookmark-description">Thanks for booking a call with Content Collision, a digital PR agency for tech startups in APAC.Let&#x2019;s chat a bit about your content needs and see if C2 is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your company email and website, along with the reason for your</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://assets.calendly.com/assets/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a.png" alt="How Claude&#x2019;s ethical AI is impacting industries across APAC"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://d3v0px0pttie1i.cloudfront.net/uploads/user/logo/30405695/opengraph_37f57ed8.jpg?source=opengraph" alt="How Claude&#x2019;s ethical AI is impacting industries across APAC"></div></a></figure><p>In the competitive field of digital marketing, <strong>Blue Skies Media</strong> in Australia has adopted Claude to refine their content creation process. Claude&apos;s capabilities in generating and optimizing web content have enabled Blue Skies Media to produce engaging and SEO-optimized marketing materials at a faster rate.</p><p>The AI&#x2019;s ability to analyze consumer behavior and preferences also allows the firm to tailor their campaigns more effectively to diverse audiences, enhancing engagement and ROI on digital platforms.</p><p><strong>Health Solutions Tech</strong>, a Tokyo-based healthcare technology company, uses Claude to analyze medical data and assist in the development of personalized medicine solutions. Claude&apos;s advanced data processing abilities help the company&#x2019;s researchers sift through vast amounts of health data to identify patterns and predictive factors for diseases more efficiently.</p><p>This application of Claude not only speeds up research processes but also aids in creating more accurate diagnostic tools and personalized treatment plans, contributing significantly to advancements in healthcare technology.</p><p>As Claude gains traction, it faces competition from advanced AI models like OpenAI&#x2019;s ChatGPT, Google&#x2019;s BERT, IBM&apos;s Watson, and Facebook&#x2019;s Meta AI. Each rival brings unique strengths&#x2014;ChatGPT excels in conversational AI, BERT enhances natural language understanding, Watson is adept in enterprise analytics, and Meta AI innovates in digital interactions.</p><p>Despite this, Claude stands out with its commitment to ethical AI through constitutional AI. This focus on ethics not only aligns with contemporary demands for fairness and transparency but also positions Claude as a trustworthy choice in sectors where integrity is critical, addressing key concerns around AI bias and reliability.</p><p><strong><em>ContentGrow is a managed talent network for brands and publishers to work with high-quality freelance writers and journalists worldwide. </em></strong><a href="https://www.contentgrow.com/?ref=contentgrip.com"><strong><em><u>Sign up</u></em></strong></a><strong><em> to get started or </em></strong><a href="https://calendly.com/enrickoman/call-with-contentgrow?month=2024-01&amp;ref=contentgrip.com"><strong><em><u>book a discovery call</u></em></strong></a><strong><em> to learn more.</em></strong></p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/enrickoman/call-with-contentgrow?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a call with ContentGrow (for brands &amp; publishers) - ContentGrow</div><div class="kg-bookmark-description">Thanks for booking a call with ContentGrow, a managed talent network of freelance media professionals ready to serve brands, publishers, and global content teams.Let&#x2019;s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://assets.calendly.com/assets/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a.png" alt="How Claude&#x2019;s ethical AI is impacting industries across APAC"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://d3v0px0pttie1i.cloudfront.net/uploads/user/logo/13226712/opengraph_4dc79812.png?source=opengraph" alt="How Claude&#x2019;s ethical AI is impacting industries across APAC"></div></a></figure><figure class="kg-card kg-image-card"><img src="https://lh7-us.googleusercontent.com/JzZ9CIBFABSQ-X_JhCRm8Kuqdf7lOFp6fRvNpC8sn7K4MbXURrN_gAnAlBoD60grME_qgP0f6CMTdhheLhoSrxOMtGlWm22WsA4TPHxXyxG4jmyWQwdnTNsGLagB0j0-bsay--nFz3gPEFiYWAKCE9k" class="kg-image" alt="How Claude&#x2019;s ethical AI is impacting industries across APAC" loading="lazy" width="1000" height="500"></figure>]]></content:encoded></item><item><title><![CDATA[Explore the new features of Banuba's video editor SDK]]></title><description><![CDATA[Discover how the updated video editor SDK by Banuba enables quicker app development and enhances user engagement.]]></description><link>https://www.contentgrip.com/banubas-video-editor-sdk-new-ai-feature/</link><guid isPermaLink="false">662b20f3bcc5f6000117b9e6</guid><category><![CDATA[Martech]]></category><dc:creator><![CDATA[Patrecia Meliana]]></dc:creator><pubDate>Fri, 03 May 2024 11:00:12 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2024/04/Explore-the-new-features-of-Banuba-s-video-editor-SDK.webp" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2024/04/Explore-the-new-features-of-Banuba-s-video-editor-SDK.webp" alt="Explore the new features of Banuba&apos;s video editor SDK"><p>Banuba is a technology company that specializes in augmented reality (AR) solutions, offering products like a video editor SDK that integrates advanced features such as AI-generated captions and avatar creation for app development.</p><p>Recently, Banuba has updated its video editor SDK, positioning itself in the field of augmented reality (AR) technology. This update arrives as the landscape of social media applications is undergoing shifts, particularly with developments around Tiktok. According to Anton Liskevich, CPO and co-founder of Banuba, the new SDK will help developers launch applications more swiftly and improve user acquisition strategies.</p><p>One of the features of the new SDK is the integration of AI-generated captions. Considering that 80% of online videos are viewed without sound, this feature is necessary. It facilitates the creation of content for silent playback and reduces the time spent on manual captioning. The SDK also includes features such as auto generated avatars, integration with royalty-free music sources, and simulated studio lighting, making it a tool for various applications.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/ai-tools-for-video-marketing/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Top AI tools to improve your B2B video marketing strategy</div><div class="kg-bookmark-description">Uncover the benefits of AI-driven tools in B2B video marketing and learn how to choose the right one for your needs.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/size/w256h256/2021/04/CG-icon-1.png" alt="Explore the new features of Banuba&apos;s video editor SDK"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/2024/04/AI-tools-to-boost-your-B2B-video-marketing-game.png" alt="Explore the new features of Banuba&apos;s video editor SDK"></div></a></figure><p>Targeting social media platforms, photo and video editing apps, live streaming services, ecommerce ventures, and educational and lifestyle applications, Banuba&#x2019;s SDK supports native Android and iOS, as well as react native and flutter frameworks. The recent decision by the US House of Representatives to pass a bill banning Tiktok highlights a market opportunity. Banuba&#x2019;s video editor SDK is designed to help businesses quickly create short video content to capitalize on this market demand.</p><h2 id="ai-powered-tools-to-enhance-social-media-video-creation"><strong>AI-powered tools to enhance social media video creation</strong></h2><p>As AI technology advances, several tools have emerged that streamline video production, each catering to different needs within the content creation ecosystem.</p><p><strong>Magisto</strong> stands out with its AI-powered capabilities that automate the entire video creation process from editing to distribution. This tool is designed to minimize the effort required by users, making it an ideal choice for marketers and businesses aiming to engage their audiences without investing heavily in video production skills.</p><div class="kg-card kg-callout-card kg-callout-card-green"><div class="kg-callout-emoji">&#x1F4A1;</div><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">Content Collision provides performance-based digital PR services and B2B content marketing services for tech startups in APAC and beyond. </strong></b></i><a href="https://calendly.com/contentcollision/call-with-c2?ref=contentgrip.com"><u><i><b><strong class="italic underline" style="white-space: pre-wrap;">Book a discovery call</strong></b></i></u></a><i><b><strong class="italic" style="white-space: pre-wrap;"> to learn more.</strong></b></i></div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/contentcollision/call-with-c2?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a call with Content Collision (APAC PR services) - Content Collision</div><div class="kg-bookmark-description">Thanks for booking a call with Content Collision, a digital PR agency for tech startups in APAC.Let&#x2019;s chat a bit about your content needs and see if C2 is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your company email and website, along with the reason for your</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://assets.calendly.com/assets/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a.png" alt="Explore the new features of Banuba&apos;s video editor SDK"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://d3v0px0pttie1i.cloudfront.net/uploads/user/logo/30405695/opengraph_37f57ed8.jpg?source=opengraph" alt="Explore the new features of Banuba&apos;s video editor SDK"></div></a></figure><p><strong>Lumen5</strong> leverages AI to transform written content into dynamic videos. This platform is particularly valuable for creators and businesses intent on repurposing blog posts or articles into visually appealing video formats. It simplifies the conversion process, allowing users to expand the reach of their written content across video-centric platforms like YouTube and social media.</p><p><strong>Wave.video</strong> offers a comprehensive video creation platform that equips users with extensive editing tools and access to a vast library of stock assets. The focus of Wave.video is to democratize video marketing, making it accessible not only to large companies but also to smaller businesses seeking to make an impact without significant resources.</p><p><strong>Clipchamp</strong>, now a part of Microsoft&apos;s suite of tools, enhances social media video creation with robust editing tools and features such as webcam recording, screen recording, and AI-driven audiovisual elements. This tool is tailored to produce polished content suitable for a variety of social media platforms, aiding creators in maintaining a compelling online presence.</p><p><strong><em>ContentGrow is a managed talent network for brands and publishers to work with high-quality freelance writers and journalists worldwide. </em></strong><a href="https://www.contentgrow.com/?ref=contentgrip.com"><strong><em><u>Sign up</u></em></strong></a><strong><em> to get started or </em></strong><a href="https://calendly.com/enrickoman/call-with-contentgrow?month=2024-01&amp;ref=contentgrip.com"><strong><em><u>book a discovery call</u></em></strong></a><strong><em> to learn more.</em></strong></p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/enrickoman/call-with-contentgrow?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a call with ContentGrow (for brands &amp; publishers) - ContentGrow</div><div class="kg-bookmark-description">Thanks for booking a call with ContentGrow, a managed talent network of freelance media professionals ready to serve brands, publishers, and global content teams.Let&#x2019;s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://assets.calendly.com/assets/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a.png" alt="Explore the new features of Banuba&apos;s video editor SDK"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://d3v0px0pttie1i.cloudfront.net/uploads/user/logo/13226712/opengraph_4dc79812.png?source=opengraph" alt="Explore the new features of Banuba&apos;s video editor SDK"></div></a></figure><figure class="kg-card kg-image-card"><img src="https://lh7-us.googleusercontent.com/KJsbu02qRFHIfg03HFhwhfGoNhu0_1uBp5KxeGpV7u1Zy4Tchwp0iD5cBtrE4gyJiAuELQO0Ffjf8csKj5IAq64dqa4six_geEN7Oa9fnMHPDCxUrMY9glvqQvApJpMZfnwJtTWd47vcpXsvxwMY6hs" class="kg-image" alt="Explore the new features of Banuba&apos;s video editor SDK" loading="lazy" width="1000" height="500"></figure>]]></content:encoded></item><item><title><![CDATA[5 AI tools to build your marketing dream team]]></title><description><![CDATA[Discover the top 4 AI tools that are essential for each role in your marketing dream team.]]></description><link>https://www.contentgrip.com/ai-tools-for-marketing-dream-team/</link><guid isPermaLink="false">662b2242bcc5f6000117b9f9</guid><category><![CDATA[Martech]]></category><dc:creator><![CDATA[Patrecia Meliana]]></dc:creator><pubDate>Fri, 03 May 2024 02:00:46 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2024/04/5-AI-tools-to-build-your-marketing-dream-team.png" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2024/04/5-AI-tools-to-build-your-marketing-dream-team.png" alt="5 AI tools to build your marketing dream team"><p>Artificial intelligence (AI) is reshaping the landscape of marketing as we know it. With the ability to analyze vast amounts of data and provide insights at unprecedented speeds, AI is becoming an indispensable asset for marketers. From automating routine tasks to personalizing customer experiences, AI technologies offer a plethora of opportunities to enhance marketing strategies and increase operational efficiencies.</p><p>As AI continues to evolve, its role in marketing is set to grow, influencing how brands communicate and interact with their target audiences.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/the-essential-blend-human-judgment-and-ai-tools-in-modern-marketing/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Human judgment and AI tools in modern marketing</div><div class="kg-bookmark-description">The collaboration between marketers and AI tools for optimal performance.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/size/w256h256/2021/04/CG-icon-1.png" alt="5 AI tools to build your marketing dream team"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/size/w1200/2024/04/Human-AI-collaboration-modern-marketing.jpg" alt="5 AI tools to build your marketing dream team"></div></a></figure><h2 id="ai-marketing-dream-team"><strong>AI marketing dream team</strong></h2><p>In today&apos;s digital age, AI tools are transforming marketing departments into powerhouses of efficiency and innovation. Here&apos;s how five types of AI technologies are becoming essential for building the ultimate marketing dream team.</p><p>AI writers, like <a href="https://openai.com/blog/gpt-3-apps?ref=contentgrip.com"><strong><u>OpenAI&apos;s GPT-3</u></strong></a>, are revolutionizing content creation by assisting in generating creative and engaging text based on specified inputs. These tools are invaluable for developing marketing copy, blog posts, and even social media content that resonates with audiences. By harnessing the power of AI writers, marketing teams can ensure content is not only prolific but also tailored to the nuances of their target demographic.</p><p>AI analytics tools such as <a href="https://marketingplatform.google.com/about/analytics/?ref=contentgrip.com"><strong><u>Google Analytics</u></strong></a> AI are crucial for data-driven marketing teams. These platforms utilize machine learning to sift through data and uncover actionable insights, helping marketers optimize campaigns and improve decision-making processes. By implementing AI analytics, teams can identify trends, predict customer behavior, and allocate resources more effectively, ensuring every marketing dollar is spent wisely.</p><div class="kg-card kg-callout-card kg-callout-card-green"><div class="kg-callout-emoji">&#x1F4A1;</div><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">Content Collision provides performance-based digital PR services and B2B content marketing services for tech startups in APAC and beyond. </strong></b></i><a href="https://calendly.com/contentcollision/call-with-c2?ref=contentgrip.com"><u><i><b><strong class="italic underline" style="white-space: pre-wrap;">Book a discovery call</strong></b></i></u></a><i><b><strong class="italic" style="white-space: pre-wrap;"> to learn more.</strong></b></i></div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/contentcollision/call-with-c2?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a call with Content Collision (APAC PR services) - Content Collision</div><div class="kg-bookmark-description">Thanks for booking a call with Content Collision, a digital PR agency for tech startups in APAC.Let&#x2019;s chat a bit about your content needs and see if C2 is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your company email and website, along with the reason for your</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://assets.calendly.com/assets/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a.png" alt="5 AI tools to build your marketing dream team"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://d3v0px0pttie1i.cloudfront.net/uploads/user/logo/30405695/opengraph_37f57ed8.jpg?source=opengraph" alt="5 AI tools to build your marketing dream team"></div></a></figure><p>AI-powered CRM systems, like <a href="https://www.salesforce.com/ap/products/einstein-ai-solutions/?ref=contentgrip.com"><strong><u>Salesforce Einstein</u></strong></a>, enhance customer relationship management by providing predictive analytics, automated customer service, and personalized communication strategies. These systems help marketing teams maintain closer connections with customers, anticipate needs, and boost customer engagement through timely and relevant interactions.</p><p>Platforms such as <a href="https://ads.google.com/intl/id_id/start/overview-ha/?subid=id-en-ha-awa-bk-c-c01%21o3%7ECjwKCAjw26KxBhBDEiwAu6KXt0eVBzARM-jkw1twVKPvMuFsw3H-mV6vC021-0sjNTLJweNYglA0hBoCWVkQAvD_BwE%7E138441866322%7Eaud-1040415891778%3Akwd-94527731%7E17282672601%7E598648942772&amp;gad_source=1&amp;gclid=CjwKCAjw26KxBhBDEiwAu6KXt0eVBzARM-jkw1twVKPvMuFsw3H-mV6vC021-0sjNTLJweNYglA0hBoCWVkQAvD_BwE&amp;gclsrc=aw.ds&amp;ref=contentgrip.com"><strong><u>Google Ads</u></strong></a> use AI to optimize ad performance across various channels. These tools can automatically adjust bids, test different ad formats, and target specific segments to increase conversion rates. By leveraging AI in digital advertising, marketers can achieve higher efficiency and effectiveness in their ad campaigns, maximizing the impact of each ad spend.</p><p>AI tools for social media, like <a href="https://www.ocoya.com/?via=contentgrip&amp;ref=contentgrip.com"><strong><u>Ocoya</u></strong></a>&#x2019;s AI capabilities, streamline social media management by scheduling posts, analyzing engagement data, and suggesting content improvements. These tools allow marketing teams to stay active and relevant on social platforms without dedicating extensive resources to manual post planning and analysis.</p><p>As AI continues to integrate into various marketing functions, it not only enhances the capabilities of individual team members but also fundamentally transforms how marketing departments operate.</p><p><strong><em>ContentGrow is a managed talent network for brands and publishers to work with high-quality freelance writers and journalists worldwide. </em></strong><a href="https://www.contentgrow.com/?ref=contentgrip.com"><strong><em><u>Sign up</u></em></strong></a><strong><em> to get started or </em></strong><a href="https://calendly.com/enrickoman/call-with-contentgrow?month=2024-01&amp;ref=contentgrip.com"><strong><em><u>book a discovery call</u></em></strong></a><strong><em> to learn more.</em></strong></p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/enrickoman/call-with-contentgrow?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a call with ContentGrow (for brands &amp; publishers) - ContentGrow</div><div class="kg-bookmark-description">Thanks for booking a call with ContentGrow, a managed talent network of freelance media professionals ready to serve brands, publishers, and global content teams.Let&#x2019;s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://assets.calendly.com/assets/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a.png" alt="5 AI tools to build your marketing dream team"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://d3v0px0pttie1i.cloudfront.net/uploads/user/logo/13226712/opengraph_4dc79812.png?source=opengraph" alt="5 AI tools to build your marketing dream team"></div></a></figure><figure class="kg-card kg-image-card"><img src="https://lh7-us.googleusercontent.com/4ClmEx_m7weEXZvmez2SGZ26IEV_cmBTYmgcX156UdrX-sy1NNVKHfMR7fFtOmOgfv-J8KTK7pZnMcqB_8-FKtW7Q-ZPrIyY5lqOD-XrbumjfVGe5XJneqZL-4bMWNW2ZJczNnz_kkcnqExu4_6ZY3M" class="kg-image" alt="5 AI tools to build your marketing dream team" loading="lazy" width="1000" height="563"></figure>]]></content:encoded></item><item><title><![CDATA[Navigating the impact of AI on marketing careers: threats and opportunities]]></title><description><![CDATA[Explore how the rise of artificial intelligence is transforming the landscape of marketing jobs, presenting both challenges and opportunities for professionals.]]></description><link>https://www.contentgrip.com/impact-of-ai-on-marketing-careers/</link><guid isPermaLink="false">662b4fe5bcc5f6000117ba10</guid><category><![CDATA[Martech]]></category><dc:creator><![CDATA[Patrecia Meliana]]></dc:creator><pubDate>Thu, 02 May 2024 11:00:46 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2024/04/Navigating-the-impact-of-AI-on-marketing-careers-threats-and-opportunities.png" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2024/04/Navigating-the-impact-of-AI-on-marketing-careers-threats-and-opportunities.png" alt="Navigating the impact of AI on marketing careers: threats and opportunities"><p>Artificial intelligence (AI) is increasingly becoming a pervasive force in various sectors, and marketing is no exception. As AI technologies evolve, they bring profound implications for marketing jobs, altering how marketers work and the skills they need. This transformation raises critical questions about the future of marketing professions in an AI-driven world.</p><p>The rapid advancement of AI across the Asia-Pacific region underscores a significant shift in workforce demands, as <a href="https://www.aboutamazon.sg/news/aws/new-report-ai-skills-could-boost-salaries-and-accelerate-career-growth-for-asia-pacific-workers?ref=contentgrip.com"><u>nearly four in five employers now prioritize hiring AI-skilled talent</u></a>. Despite this high demand, a staggering 75% of employers report difficulties in finding the necessary AI talent, highlighting a critical skills gap in the current labor market.</p><p>This challenge is set against a backdrop of transformative growth, with 92% of employers expecting their organizations to be driven by AI technologies by 2028.</p><p>The impact of AI on marketing is two-fold: it poses potential threats by automating traditional marketing roles but also offers unprecedented advantages by enhancing analytical and engagement capabilities. Navigating this landscape requires an understanding of both the challenges and opportunities presented by AI.</p><h2 id="ai-as-a-threat-for-marketing-jobs"><strong>AI as a threat for marketing jobs</strong></h2><p>AI&apos;s integration into marketing has sparked fears of job losses as automated systems can perform tasks such as data analysis, customer segmentation, and even content creation faster and with fewer errors than humans. For instance, AI-powered tools can analyze consumer behavior patterns and generate insights in real-time, reducing the need for manual data crunching jobs.</p><p>Moreover, the rise of programmatic advertising, which uses AI to buy and place ads, threatens to sideline roles traditionally filled by media planners and buyers. These technologies optimize advertising efforts that were once labor-intensive, potentially diminishing the demand for these positions in marketing departments.</p><p>However, while AI can replace certain tasks, it also demands a shift in skills and roles. marketers may face the challenge of adapting to a landscape where their traditional roles evolve or risk obsolescence in an increasingly automated industry.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/top-ai-chatbots/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">5 AI Chatbots Transforming Customer Service in APAC</div><div class="kg-bookmark-description">Discover how conversational marketing is changing customer interactions with AI chatbots.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/size/w256h256/2021/04/CG-icon-1.png" alt="Navigating the impact of AI on marketing careers: threats and opportunities"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/size/w1200/2024/04/5-AI-chatbots-transforming-customer-service-in-the-APAC-region.jpg" alt="Navigating the impact of AI on marketing careers: threats and opportunities"></div></a></figure><h2 id="ai-as-a-boon-for-marketing-jobs"><strong>AI as a boon for marketing jobs</strong></h2><p>Contrary to the threat narrative, AI also brings numerous benefits to marketing professionals. It enhances creativity and strategic decision-making by providing marketers with deeper insights into customer preferences and behavior. Tools like predictive analytics enable marketers to anticipate market trends and tailor their strategies accordingly, adding value to their roles.</p><p>AI also facilitates personalized marketing at scale, a task that would be overwhelming without automated help. By leveraging AI, marketers can deliver highly targeted ads and content, improving customer engagement and satisfaction. This capability transforms marketing from a broad-spectrum approach to a more precise and effective discipline.</p><p>Furthermore, AI tools help in managing and analyzing big data, a skill set that is increasingly indispensable in marketing. Professionals equipped with AI competencies are therefore becoming more crucial than ever, highlighting the importance of adaptability in the digital age.</p><div class="kg-card kg-callout-card kg-callout-card-green"><div class="kg-callout-emoji">&#x1F4A1;</div><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">Content Collision provides performance-based digital PR services and B2B content marketing services for tech startups in APAC and beyond. </strong></b></i><a href="https://calendly.com/contentcollision/call-with-c2?ref=contentgrip.com"><u><i><b><strong class="italic underline" style="white-space: pre-wrap;">Book a discovery call</strong></b></i></u></a><i><b><strong class="italic" style="white-space: pre-wrap;"> to learn more.</strong></b></i></div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/contentcollision/call-with-c2?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a call with Content Collision (APAC PR services) - Content Collision</div><div class="kg-bookmark-description">Thanks for booking a call with Content Collision, a digital PR agency for tech startups in APAC.Let&#x2019;s chat a bit about your content needs and see if C2 is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your company email and website, along with the reason for your</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://assets.calendly.com/assets/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a.png" alt="Navigating the impact of AI on marketing careers: threats and opportunities"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://d3v0px0pttie1i.cloudfront.net/uploads/user/logo/30405695/opengraph_37f57ed8.jpg?source=opengraph" alt="Navigating the impact of AI on marketing careers: threats and opportunities"></div></a></figure><h2 id="4-ai-tools-that-can-help-marketers-with-their-jobs"><strong>4 AI tools that can help marketers with their jobs</strong></h2><p>Several AI tools have become indispensable in the marketing industry. Platforms like <a href="https://www.hubspot.com/products/artificial-intelligence?ref=contentgrip.com"><strong><u>HubSpot</u></strong></a><strong> </strong>utilize AI to enhance inbound marketing strategies, helping marketers attract, engage, and delight customers more effectively. HubSpot&#x2019;s AI capabilities assist in creating content that resonates with target audiences, optimizing SEO, and managing social media campaigns.</p><p><a href="https://www.ocoya.com/?via=contentgrip&amp;ref=contentgrip.com"><strong><u>Ocoya</u></strong></a> is a comprehensive tool that brings AI into content creation and marketing automation. It helps users generate marketing content quickly and schedules posts across various social platforms, integrating tools for graphic design, copywriting, and analytics to streamline the marketing process.</p><p><a href="https://prowly.com/?ref=contentgrip.com#a_aid=contentgrip"><strong><u>Prowly</u></strong></a> is another innovative AI tool used primarily in public relations and content marketing. It aids marketers in creating compelling press releases and finding the right journalists and media outlets to distribute their news. Prowly&apos;s AI-driven media database ensures targeted outreach, enhancing the visibility and impact of marketing campaigns.</p><p>Finally, <a href="https://www.persado.com/?ref=contentgrip.com"><strong><u>Persado</u></strong></a> uses AI to optimize marketing messages, generating language that resonates best with targeted demographics. This tool helps marketers craft persuasive texts that significantly improve engagement rates and conversion.</p><h2 id="implications-for-marketers"><strong>Implications for marketers</strong></h2><p>In this rapidly changing landscape, it is crucial for marketers to embrace AI, not as a threat, but as a powerful ally. Investing in learning and adapting to new AI tools can enhance their strategic capabilities and secure their roles in the future. As automation becomes more prevalent, the ability to work alongside AI will be a valuable skill.</p><p>Marketers should also focus on developing skills that AI cannot replicate, such as emotional intelligence, creative thinking, and strategic planning. These competencies, combined with AI tools, can elevate their marketing strategies, making them more effective and impactful.</p><p><strong><em>ContentGrow is a managed talent network for brands and publishers to work with high-quality freelance writers and journalists worldwide. </em></strong><a href="https://www.contentgrow.com/?ref=contentgrip.com"><strong><em><u>Sign up</u></em></strong></a><strong><em> to get started or </em></strong><a href="https://calendly.com/enrickoman/call-with-contentgrow?month=2024-01&amp;ref=contentgrip.com"><strong><em><u>book a discovery call</u></em></strong></a><strong><em> to learn more.</em></strong></p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/enrickoman/call-with-contentgrow?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a call with ContentGrow (for brands &amp; publishers) - ContentGrow</div><div class="kg-bookmark-description">Thanks for booking a call with ContentGrow, a managed talent network of freelance media professionals ready to serve brands, publishers, and global content teams.Let&#x2019;s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://assets.calendly.com/assets/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a.png" alt="Navigating the impact of AI on marketing careers: threats and opportunities"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://d3v0px0pttie1i.cloudfront.net/uploads/user/logo/13226712/opengraph_4dc79812.png?source=opengraph" alt="Navigating the impact of AI on marketing careers: threats and opportunities"></div></a></figure><figure class="kg-card kg-image-card"><img src="https://lh7-us.googleusercontent.com/ZxWxhMCW8lR11BHPUxPNrQNNShtZizRnC-zJn6y8smTFUVIC062jdj9pwI9l4fgZrft66PrzE63dRkMIl_vhbk5TJ9hXUR0x8nmWF-fZa94bEolMygCsG_YqoUyqOqyDUfNppp-9Tzoqa89hzKp1bNQ" class="kg-image" alt="Navigating the impact of AI on marketing careers: threats and opportunities" loading="lazy" width="1000" height="563"></figure>]]></content:encoded></item><item><title><![CDATA[8 recommended AI social media tools for marketers in 2024]]></title><description><![CDATA[Explore 8 AI tools that are essential for content creation and management in social media marketing.]]></description><link>https://www.contentgrip.com/recommended-ai-social-media-tools-for-marketers/</link><guid isPermaLink="false">662b188abcc5f6000117b98c</guid><category><![CDATA[Martech]]></category><dc:creator><![CDATA[Patrecia Meliana]]></dc:creator><pubDate>Thu, 02 May 2024 02:00:26 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2024/04/8-recommended-AI-social-media-tools-for-marketers-in-2024.png" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2024/04/8-recommended-AI-social-media-tools-for-marketers-in-2024.png" alt="8 recommended AI social media tools for marketers in 2024"><p>Social media marketing continues to evolve rapidly, driven by dynamic trends and technological advancements. Today&apos;s landscape is marked by a growing emphasis on personalized content, automation, and interactive media, all aimed at enhancing engagement and reaching target audiences more effectively.</p><p>Artificial intelligence (AI) plays a crucial role in this transformation, offering powerful tools that streamline and optimize social media marketing and management. By automating routine tasks, providing insights through data analysis, and enabling more targeted content strategies, AI not only saves time but also ensures that efforts are more precise and impactful.</p><h2 id="4-ai-tools-to-enhance-your-social-media-content-creation-game"><strong>4 AI tools to enhance your social media content creation game</strong></h2><p>Artificial intelligence is transforming the landscape of digital marketing, especially in the realm of content creation. Here&#x2019;s how four AI tools are helping marketers craft compelling, high-quality content with ease.</p><p><a href="http://krater.ai/?ref=contentgrip"><strong><u>Krater AI</u></strong></a> emerges as a powerful asset for content creators seeking to automate and personalize their social media posts. With its advanced algorithms, Krater AI can generate diverse content that resonates deeply with targeted audiences, making it easier for brands to maintain a consistent and engaging online presence.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/ai-tools-for-video-marketing/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Top AI tools to improve your B2B video marketing strategy</div><div class="kg-bookmark-description">Uncover the benefits of AI-driven tools in B2B video marketing and learn how to choose the right one for your needs.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/size/w256h256/2021/04/CG-icon-1.png" alt="8 recommended AI social media tools for marketers in 2024"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/2024/04/AI-tools-to-boost-your-B2B-video-marketing-game.png" alt="8 recommended AI social media tools for marketers in 2024"></div></a></figure><p><a href="https://shareasale.com/u.cfm?d=874882&amp;m=79751&amp;u=3138570&amp;afftrack=&amp;ref=contentgrip.com"><strong><u>FlexClip</u></strong></a> transforms the approach to video marketing by allowing users to easily create professional-looking videos. This tool offers an intuitive drag-and-drop interface and a library of pre-made elements that simplify the video creation process. FlexClip helps marketers turn their ideas into dynamic videos that capture audience attention and convey messages effectively.</p><p><a href="https://www.synthesia.io/?via=contentgrip&amp;ref=contentgrip.com"><strong><u>Synthesia</u></strong></a><strong> </strong>is revolutionizing video content creation by enabling users to generate AI-powered synthetic videos. This tool allows marketers to create videos using virtual avatars and automated voiceovers, eliminating the need for traditional video production resources. Synthesia is particularly useful for creating educational and instructional content that is both engaging and cost-effective.</p><p><a href="https://customgpt.ai/?fpr=contentgrip&amp;ref=contentgrip.com"><strong><u>CustomGPT by ChatGPT</u></strong></a>, a specialized adaptation of the well-known ChatGPT, offers businesses the ability to tailor conversational AI to their specific needs. Whether it&apos;s for customer service bots, interactive content, or personalized communication, CustomGPT provides a scalable solution that enhances interaction with customers through highly personalized and context-aware responses.</p><h2 id="4-ai-tools-to-help-manage-your-social-media-platform"><strong>4 AI tools to help manage your social media platform</strong></h2><p>Artificial intelligence (AI) is changing social media management by providing sophisticated tools that help brands optimize their online interactions and strategies.</p><div class="kg-card kg-callout-card kg-callout-card-green"><div class="kg-callout-emoji">&#x1F4A1;</div><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">Content Collision provides performance-based digital PR services and B2B content marketing services for tech startups in APAC and beyond. </strong></b></i><a href="https://calendly.com/contentcollision/call-with-c2?ref=contentgrip.com"><u><i><b><strong class="italic underline" style="white-space: pre-wrap;">Book a discovery call</strong></b></i></u></a><i><b><strong class="italic" style="white-space: pre-wrap;"> to learn more.</strong></b></i></div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/contentcollision/call-with-c2?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a call with Content Collision (APAC PR services) - Content Collision</div><div class="kg-bookmark-description">Thanks for booking a call with Content Collision, a digital PR agency for tech startups in APAC.Let&#x2019;s chat a bit about your content needs and see if C2 is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your company email and website, along with the reason for your</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://assets.calendly.com/assets/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a.png" alt="8 recommended AI social media tools for marketers in 2024"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://d3v0px0pttie1i.cloudfront.net/uploads/user/logo/30405695/opengraph_37f57ed8.jpg?source=opengraph" alt="8 recommended AI social media tools for marketers in 2024"></div></a></figure><p><a href="https://www.hootsuite.com/lp/paid-search_ss_na_na_en_usd_branded?utm_campaign=all-alwayson-none-glo-none---PUA_Search_US_Branded----&amp;utm_source=google&amp;utm_medium=cpc&amp;utm_content=&amp;gad_source=1&amp;gclid=CjwKCAjwuJ2xBhA3EiwAMVjkVHDcM4BfJi1qBMGuledudoSxAmqyPuc2NQiP37qPjbOQxg6ObimoKhoCeQIQAvD_BwE"><strong><u>Hootsuite Insights</u></strong></a>, powered by Brandwatch, uses AI to monitor social media conversations and trends. It aids brands in understanding audience sentiments, tracking mentions, and evaluating the effectiveness of their social media campaigns. This tool provides a comprehensive view of the social media landscape, enabling marketers to make informed decisions and tailor their strategies to better meet audience needs.</p><p><a href="https://sproutsocial.com/?ref=contentgrip.com"><strong><u>Sprout Social</u></strong></a> incorporates AI to provide analytics and management features that streamline the management of social media accounts. The platform&apos;s AI capabilities support automated reporting and deliver insights into consumer behavior and engagement patterns, helping businesses optimize their social media strategies.</p><p><a href="https://www.ocoya.com/?via=contentgrip&amp;ref=contentgrip.com"><strong><u>Ocoya</u></strong></a> is a tool that integrates AI to automate content creation and scheduling across various social media platforms. It assists in crafting posts, selecting images, and scheduling postings to maximize engagement. Ocoya also analyzes performance to suggest improvements, aiming to streamline the content creation and distribution process.</p><p><a href="https://www.zendesk.com/lp/brand/?utm_source=google&amp;utm_medium=Search-Paid&amp;utm_network=g&amp;utm_campaign=SE_AW_AP_ID_EN_N_Sup_Brand_TM_Zeta_All_H&amp;matchtype=b&amp;utm_term=zendesk%20ticketing%20system&amp;utm_content=654633450848&amp;theme=&amp;gad_source=1&amp;gclid=CjwKCAjwuJ2xBhA3EiwAMVjkVKt9vNtsuV71ii2RWY_1QvWxQ6RXzaGs9hsUU8dB9Jl7G12jnTEKzRoCkC4QAvD_BwE"><strong><u>Zendesk</u></strong></a>, traditionally known for customer support, integrates AI to manage social media interactions. The platform can automate responses and sort through social media mentions, making customer engagement and support more efficient. This integration allows businesses to maintain consistency in their customer service efforts across various platforms, ensuring a seamless user experience.</p><p><strong><em>ContentGrow is a managed talent network for brands and publishers to work with high-quality freelance writers and journalists worldwide. </em></strong><a href="https://www.contentgrow.com/?ref=contentgrip.com"><strong><em><u>Sign up</u></em></strong></a><strong><em> to get started or </em></strong><a href="https://calendly.com/enrickoman/call-with-contentgrow?month=2024-01&amp;ref=contentgrip.com"><strong><em><u>book a discovery call</u></em></strong></a><strong><em> to learn more.</em></strong></p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/enrickoman/call-with-contentgrow?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a call with ContentGrow (for brands &amp; publishers) - ContentGrow</div><div class="kg-bookmark-description">Thanks for booking a call with ContentGrow, a managed talent network of freelance media professionals ready to serve brands, publishers, and global content teams.Let&#x2019;s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://assets.calendly.com/assets/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a.png" alt="8 recommended AI social media tools for marketers in 2024"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://d3v0px0pttie1i.cloudfront.net/uploads/user/logo/13226712/opengraph_4dc79812.png?source=opengraph" alt="8 recommended AI social media tools for marketers in 2024"></div></a></figure><figure class="kg-card kg-image-card"><img src="https://lh7-us.googleusercontent.com/C7wMHPkFC6xf0CHw3cz23-S0Z_0a9F-ggmLxJfTeg7B8LoX6ZaBhS0GtIxuLNYXcgi-d6Q47ArGzAT5h_LVCNf5XN8Yp1cOan-_-BSq4N8pNc8aeCMoej_6bI9RVX2RoHJJpEBqLTz6NJVspx8b3-eU" class="kg-image" alt="8 recommended AI social media tools for marketers in 2024" loading="lazy" width="1000" height="500"></figure>]]></content:encoded></item><item><title><![CDATA[Intel’s AI breakthroughs at Paris 2024 Olympics]]></title><description><![CDATA[Intel sets the stage for technological shifts at the Olympic and paralympic games Paris 2024, deploying AI solutions to alter the global sporting event.]]></description><link>https://www.contentgrip.com/intels-ai-at-paris-olympics/</link><guid isPermaLink="false">662b1f0bbcc5f6000117b9d0</guid><category><![CDATA[Martech]]></category><dc:creator><![CDATA[Patrecia Meliana]]></dc:creator><pubDate>Wed, 01 May 2024 11:00:11 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2024/04/Intel-s-AI-breakthroughs-at-Paris-2024-Olympics.webp" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2024/04/Intel-s-AI-breakthroughs-at-Paris-2024-Olympics.webp" alt="Intel&#x2019;s AI breakthroughs at Paris 2024 Olympics"><p>Intel announced its plan to showcase artificial intelligence (AI) innovations at the Olympic and Paralympic Games Paris 2024. As the official worldwide AI platform partner, Intel aims to transform the experience with AI-driven enhancements for athletes, fans, and viewers globally.</p><p>The initiative includes an immersive sports experience allowing fans to access technology that assesses athletic potential and the first Olympics to feature end-to-end 8k livestreaming capabilities. Advancements also aim to improve accessibility at selected venues, ensuring an environment for all attendees.</p><p>Sarah Vickers, head of Intel&apos;s Olympic and Paralympic Games office, noted the impact of these technologies. &#x201C;This summer, Intel will accelerate its mission of bringing AI Everywhere using Intel solutions at Paris 2024, showcasing the powerful potential of technology and AI to create immersive and interactive experiences at the Olympic and Paralympic Games Paris 2024 for millions around the world.&#x201D; she stated.</p><p>Paris 2024 is set to be among the largest events hosted in France, with around 15,000 athletes and billions of viewers worldwide. The International Olympic Committee (IOC) will incorporate Intel AI technology in various aspects of the games, from operations to viewer engagement.</p><p>Intel will introduce an AI-powered fan activation, allowing spectators to virtually experience the journey of becoming an Olympic athlete. This feature uses Intel Gaudi accelerators and Intel Xeon&#xAE; processors optimized with OpenVINO&#x2122;, providing real-time analysis of athletic skills tailored to match a user&apos;s profile to an Olympic sport.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/ai-in-masters-tournament-with-ibms-watsonx/&#xA0;"><div class="kg-bookmark-content"><div class="kg-bookmark-title">IBM watsonx and Masters Tournament 2024: AI hole insights</div><div class="kg-bookmark-description">IBM introduces AI-powered hole insights and Spanish-language narration to the Masters Tournament, leveraging watsonx&#x2019;s generative AI capabilities for an enriched fan experience.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/size/w256h256/2021/04/CG-icon-1.png" alt="Intel&#x2019;s AI breakthroughs at Paris 2024 Olympics"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/2024/04/AI-in-Golf--IBM-s-watsonx-brings-hole-insights-and-Spanish-narration-to-the-Masters-Tournament.jpeg" alt="Intel&#x2019;s AI breakthroughs at Paris 2024 Olympics"></div></a></figure><p>Intel&apos;s focus on accessibility will be demonstrated through AI applications designed for the visually impaired. These applications, built on Intel Xeon&#xAE; processors, include 3d models for indoor and voice navigation at key venues, enhancing the experience for all participants.</p><p>The 8k live OTT broadcast workflow is set to redefine broadcasting standards at the Olympics. Using Intel Xeon&#xAE; scalable processors and deep learning boost technology, this feature will deliver high-resolution, low-latency streaming to audiences worldwide.</p><p>Intel&apos;s efforts also include preserving the legacy of the Olympic games through neural object cloning, which transforms video footage into 3D digital artifacts, allowing exploration of Olympic history.</p><p>The partnership between Intel and the IOC continues to influence the evolution of sports technology, ensuring that the Paris 2024 olympics will not only celebrate athletic prowess but also technological shifts.</p><div class="kg-card kg-callout-card kg-callout-card-green"><div class="kg-callout-emoji">&#x1F4A1;</div><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">Content Collision provides performance-based digital PR services and B2B content marketing services for tech startups in APAC and beyond. </strong></b></i><a href="https://calendly.com/contentcollision/call-with-c2?ref=contentgrip.com"><u><i><b><strong class="italic underline" style="white-space: pre-wrap;">Book a discovery call</strong></b></i></u></a><i><b><strong class="italic" style="white-space: pre-wrap;"> to learn more.</strong></b></i></div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/contentcollision/call-with-c2?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a call with Content Collision (APAC PR services) - Content Collision</div><div class="kg-bookmark-description">Thanks for booking a call with Content Collision, a digital PR agency for tech startups in APAC.Let&#x2019;s chat a bit about your content needs and see if C2 is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your company email and website, along with the reason for your</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://assets.calendly.com/assets/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a.png" alt="Intel&#x2019;s AI breakthroughs at Paris 2024 Olympics"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://d3v0px0pttie1i.cloudfront.net/uploads/user/logo/30405695/opengraph_37f57ed8.jpg?source=opengraph" alt="Intel&#x2019;s AI breakthroughs at Paris 2024 Olympics"></div></a></figure><h2 id="ai-in-sports"><strong>AI in sports</strong></h2><p>Artificial intelligence is increasingly becoming a crucial part of sports, beyond just Intel&apos;s innovations. Several other companies and technologies are pushing the boundaries of how AI can be integrated into sports to enhance performance, spectator experience, and operational efficiency.</p><p>One notable implementation is<strong> IBM&apos;s Watson</strong> technology, which has been used in tennis tournaments like Wimbledon and golf tournaments like the Masters. Watson analyzes game data in real-time to provide insights that help coaches and players improve strategies. Additionally, it powers fan engagement tools that generate highlight reels and match reports automatically, leveraging natural language processing to summarize games and provide statistics in an easily digestible format.</p><p>Another significant AI contribution to sports is from <strong>Stats Perform</strong>, which uses AI to power predictive analytics in various sports, including basketball and football. Their AI system analyzes historical data and real-time game statistics to predict future game outcomes, player performance, and even injury risks. This helps teams make strategic decisions about player lineups, game strategies, and training regimens.</p><p>Lastly, the use of AI in enhancing broadcasting and viewer experiences is exemplified by <strong>Canon&apos;s Free Viewpoint Video System</strong>. This system creates a virtual environment where viewers can watch a live game from any angle. The technology uses high-resolution cameras placed around the stadium to capture 3D footage, which AI algorithms then process to allow viewers to control their viewing angle, giving a personalized experience that traditional broadcasting cannot offer.</p><p>As AI technology continues to evolve, its integration into sports is changing not just how games are played and watched, but also how they are understood and enjoyed.</p><p><strong><em>ContentGrow is a managed talent network for brands and publishers to work with high-quality freelance writers and journalists worldwide. </em></strong><a href="https://www.contentgrow.com/?ref=contentgrip.com"><strong><em><u>Sign up</u></em></strong></a><strong><em> to get started or </em></strong><a href="https://calendly.com/enrickoman/call-with-contentgrow?month=2024-01&amp;ref=contentgrip.com"><strong><em><u>book a discovery call</u></em></strong></a><strong><em> to learn more.</em></strong></p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/enrickoman/call-with-contentgrow?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a call with ContentGrow (for brands &amp; publishers) - ContentGrow</div><div class="kg-bookmark-description">Thanks for booking a call with ContentGrow, a managed talent network of freelance media professionals ready to serve brands, publishers, and global content teams.Let&#x2019;s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://assets.calendly.com/assets/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a.png" alt="Intel&#x2019;s AI breakthroughs at Paris 2024 Olympics"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://d3v0px0pttie1i.cloudfront.net/uploads/user/logo/13226712/opengraph_4dc79812.png?source=opengraph" alt="Intel&#x2019;s AI breakthroughs at Paris 2024 Olympics"></div></a></figure><figure class="kg-card kg-image-card"><img src="https://lh7-us.googleusercontent.com/Wme5S5SuAjSu0HjyGMzZteaTxNXdP6uNAaPfXROQLuYlBboslZ76HBANi0JJtwWHjhsXgRvhvvxH4tm_x1r8kVc3TSb_sv6uhGL383q62tqGPu5dKr3xSp_yVt9_4Qh4EzKT0i9rZN-Pslisy-__pSY" class="kg-image" alt="Intel&#x2019;s AI breakthroughs at Paris 2024 Olympics" loading="lazy" width="1000" height="563"></figure>]]></content:encoded></item><item><title><![CDATA[From news platform to AI consultancy: DiscoveryShift's new chapter post-DailySocial.id]]></title><description><![CDATA[Following significant restructuring, DailySocial.id transitions to DiscoveryShift, spearheaded by founder Rama Mamuaya, focusing on AI-driven business strategies.]]></description><link>https://www.contentgrip.com/discoveryshifts-new-chapter-post-dailysocial-id/</link><guid isPermaLink="false">6631cf249aed9e000133af00</guid><category><![CDATA[News]]></category><category><![CDATA[Media]]></category><dc:creator><![CDATA[Enricko Lukman]]></dc:creator><pubDate>Wed, 01 May 2024 05:23:16 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2024/05/From-news-platform-to-AI-consultancy-DiscoveryShift-s-new-chapter-post-DailySocial.id.jpg" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2024/05/From-news-platform-to-AI-consultancy-DiscoveryShift-s-new-chapter-post-DailySocial.id.jpg" alt="From news platform to AI consultancy: DiscoveryShift&apos;s new chapter post-DailySocial.id"><p>After a major overhaul that included laying off its entire team, Indonesia&apos;s <a href="https://en.dailysocial.id/?ref=contentgrip.com"><u>DailySocial.id</u></a> has rebranded and shifted its operations under a new banner, <a href="https://discoveryshift.com/?ref=contentgrip.com"><u>DiscoveryShift</u></a>, with its original founder, <a href="https://www.linkedin.com/in/rmamuaya?original_referer=https%3A%2F%2Fwww.google.com%2F&amp;originalSubdomain=id&amp;ref=contentgrip.com"><u>Rama Mamuaya</u></a>, at the helm. This strategic move marks a transition from media to specializing in AI-powered research and consultancy services aimed at refining business strategies and operational excellence.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/6-ai-tools-b2b-lead-generation/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">6 AI tools to enhance your B2B lead generation</div><div class="kg-bookmark-description">Discover how artificial intelligence is transforming B2B lead generation and personalization, making it more efficient and tailored.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/size/w256h256/2021/04/CG-icon-1.png" alt="From news platform to AI consultancy: DiscoveryShift&apos;s new chapter post-DailySocial.id"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/2024/04/AI-tools-B2B-lead-gen.jpg" alt="From news platform to AI consultancy: DiscoveryShift&apos;s new chapter post-DailySocial.id"></div></a></figure><p>DiscoveryShift&apos;s new direction involves leveraging artificial intelligence to streamline client business processes and bolster AI capabilities within their teams. With a robust lineup of experts in enterprise AI, machine learning, automation, and digital transformation, the company is well-equipped to support its clients at every step of their digital journey.</p><p>&#x201C;Through DiscoveryShift, we are enhancing our ability to empower businesses to realize their full potential through AI and digital innovation,&#x201D; said Mamuaya.</p><div class="kg-card kg-callout-card kg-callout-card-green"><div class="kg-callout-emoji">&#x1F4A1;</div><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">Content Collision provides performance-based digital PR services and B2B content marketing services for tech startups in APAC and beyond. </strong></b></i><a href="https://calendly.com/contentcollision/call-with-c2?ref=contentgrip.com"><u><i><b><strong class="italic underline" style="white-space: pre-wrap;">Book a discovery call</strong></b></i></u></a><i><b><strong class="italic" style="white-space: pre-wrap;"> to learn more.</strong></b></i></div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/contentcollision/call-with-c2?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a call with Content Collision (APAC PR services) - Content Collision</div><div class="kg-bookmark-description">Thanks for booking a call with Content Collision, a digital PR agency for tech startups in APAC.Let&#x2019;s chat a bit about your content needs and see if C2 is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your company email and website, along with the reason for your</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://assets.calendly.com/assets/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a.png" alt="From news platform to AI consultancy: DiscoveryShift&apos;s new chapter post-DailySocial.id"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://d3v0px0pttie1i.cloudfront.net/uploads/user/logo/30405695/opengraph_37f57ed8.jpg?source=opengraph" alt="From news platform to AI consultancy: DiscoveryShift&apos;s new chapter post-DailySocial.id"></div></a></figure><p>Currently, DiscoveryShift boasts a diverse client base of 112 entities, including local and multinational corporations, dynamic startups, and small and medium-sized enterprises (smes). While it maintains its roots in Indonesia, DiscoveryShift also operates out of Singapore, enabling a broader geographic reach.</p><p>This pivot comes after DailySocial.id had previously ventured into the venture capital space with DS/X ventures, aimed at nurturing early-stage companies, before the firm&#x2019;s strategic shift to focus more intensely on AI-driven solutions.</p><p><strong><em>ContentGrow is a managed talent network for brands and publishers to work with high-quality freelance writers and journalists worldwide. </em></strong><a href="https://www.contentgrow.com/?ref=contentgrip.com"><strong><em><u>Sign up</u></em></strong></a><strong><em> to get started or </em></strong><a href="https://calendly.com/enrickoman/call-with-contentgrow?month=2024-01&amp;ref=contentgrip.com"><strong><em><u>book a discovery call</u></em></strong></a><strong><em> to learn more.</em></strong></p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/enrickoman/call-with-contentgrow?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a call with ContentGrow (for brands &amp; publishers) - ContentGrow</div><div class="kg-bookmark-description">Thanks for booking a call with ContentGrow, a managed talent network of freelance media professionals ready to serve brands, publishers, and global content teams.Let&#x2019;s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://assets.calendly.com/assets/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a.png" alt="From news platform to AI consultancy: DiscoveryShift&apos;s new chapter post-DailySocial.id"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://d3v0px0pttie1i.cloudfront.net/uploads/user/logo/13226712/opengraph_4dc79812.png?source=opengraph" alt="From news platform to AI consultancy: DiscoveryShift&apos;s new chapter post-DailySocial.id"></div></a></figure><figure class="kg-card kg-image-card"><img src="https://lh7-us.googleusercontent.com/ZxWxhMCW8lR11BHPUxPNrQNNShtZizRnC-zJn6y8smTFUVIC062jdj9pwI9l4fgZrft66PrzE63dRkMIl_vhbk5TJ9hXUR0x8nmWF-fZa94bEolMygCsG_YqoUyqOqyDUfNppp-9Tzoqa89hzKp1bNQ" class="kg-image" alt="From news platform to AI consultancy: DiscoveryShift&apos;s new chapter post-DailySocial.id" loading="lazy" width="1000" height="563"></figure>]]></content:encoded></item><item><title><![CDATA[Exploring the AI advancements in Quark publishing platform NextGen v4.0]]></title><description><![CDATA[The new release accelerates content discovery and reusability, streamlines workflows, and supports multilingual publishing, fostering faster and more efficient content lifecycle management.]]></description><link>https://www.contentgrip.com/quark-publishing-platform-nextgen-v4/</link><guid isPermaLink="false">662b1cc8bcc5f6000117b9bc</guid><category><![CDATA[Martech]]></category><dc:creator><![CDATA[Patrecia Meliana]]></dc:creator><pubDate>Wed, 01 May 2024 02:00:51 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2024/04/Exploring-the-AI-advancements-in-Quark-publishing-platform-NextGen-v4.0.jpeg" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2024/04/Exploring-the-AI-advancements-in-Quark-publishing-platform-NextGen-v4.0.jpeg" alt="Exploring the AI advancements in Quark publishing platform NextGen v4.0"><p>Quark software, known for content automation and design, has announced advancements in its Quark Publishing Platform (QPP) NextGen v4.0.</p><p>Quark Publishing Platform (QPP) NextGen simplifies the management of the entire content lifecycle for organizations, from content creation to consumption. It incorporates Semantic AI to facilitate the discovery and reuse of existing content buried within unstructured PDFs, significantly reducing the time spent searching manually.</p><p>This latest version introduces semantic AI technology that improves the speed and accuracy of content discovery within unstructured PDFs. By automating the search and reuse of existing content, QPP NextGen v4.0 enables users to save time and enhance productivity.</p><p>The integration with Microsoft Azure data factory extends QPP&apos;s capabilities, allowing for data integration from other business systems, including Oracle and Snowflake. This feature allows content teams to enhance their processes without constant IT support, promoting a more agile and self-service environment.</p><p>Martin Owen, CEO of Quark, emphasized the role of content automation in achieving business objectives. &#x201C;We know content and continually innovate across QPP NextGen to give highly regulated organizations the necessary tools to address any content complexity.</p><p>We also know the opportunity AI presents to content processes so we are infusing even more AI capabilities into our content technologies to help organizations execute successful content strategies that directly contribute to business success,&#x201D; Owen stated.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/8-ways-ai-automates-b2b-marketing-tasks/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">8 ways AI is automating B2B Marketing tasks</div><div class="kg-bookmark-description">Discover how artificial intelligence is streamlining B2B marketing, offering innovative solutions for repetitive tasks.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/size/w256h256/2021/04/CG-icon-1.png" alt="Exploring the AI advancements in Quark publishing platform NextGen v4.0"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/size/w1200/2024/03/Unlocking-efficiency-8-ways-AI-automates-B2B-marketing-tasks.webp" alt="Exploring the AI advancements in Quark publishing platform NextGen v4.0"></div></a></figure><p>Additionally, QPP NextGen v4.0 has expanded its features to support global content strategies by including right-to-left language support, essential for enterprises engaging customers in Arabic, Hebrew, and Urdu. The platform also offers analytics on content operations and strategy, helping teams optimize their workflows and achieve content goals.</p><p>As organizations increasingly recognize the importance of content management systems, Quark continues to provide solutions that meet current needs and anticipate challenges in content management and publishing.</p><h2 id="ai-powered-publishing-platforms"><strong>AI-powered publishing platforms</strong></h2><p>Publishing platforms are increasingly integrating AI to enhance the efficiency and precision of content management and creation processes.</p><p>One notable example is <strong>Adobe Experience Manager (AEM)</strong>, which utilizes AI to automate workflows and personalize content delivery. AEM&apos;s AI capabilities help organizations manage vast amounts of digital assets and optimize customer experiences by delivering the right content to the right audience at the right time.</p><p>Its features include smart tagging and image recognition, which streamline the categorization and retrieval of multimedia content, thus speeding up the content creation process.</p><div class="kg-card kg-callout-card kg-callout-card-green"><div class="kg-callout-emoji">&#x1F4A1;</div><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">Content Collision provides performance-based digital PR services and B2B content marketing services for tech startups in APAC and beyond. </strong></b></i><a href="https://calendly.com/contentcollision/call-with-c2?ref=contentgrip.com"><u><i><b><strong class="italic underline" style="white-space: pre-wrap;">Book a discovery call</strong></b></i></u></a><i><b><strong class="italic" style="white-space: pre-wrap;"> to learn more.</strong></b></i></div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/contentcollision/call-with-c2?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a call with Content Collision (APAC PR services) - Content Collision</div><div class="kg-bookmark-description">Thanks for booking a call with Content Collision, a digital PR agency for tech startups in APAC.Let&#x2019;s chat a bit about your content needs and see if C2 is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your company email and website, along with the reason for your</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://assets.calendly.com/assets/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a.png" alt="Exploring the AI advancements in Quark publishing platform NextGen v4.0"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://d3v0px0pttie1i.cloudfront.net/uploads/user/logo/30405695/opengraph_37f57ed8.jpg?source=opengraph" alt="Exploring the AI advancements in Quark publishing platform NextGen v4.0"></div></a></figure><p>Another platform that leverages AI technology is <strong>Sitecore</strong>. Known for its content management and multichannel marketing capabilities, Sitecore&apos;s AI tools analyze customer interactions to deliver highly targeted content. The platform&apos;s AI-driven analytics and machine learning models enable businesses to predict user behavior and personalize web experiences accordingly.</p><p>By understanding patterns in data, Sitecore helps marketers automate decision-making in campaigns, enhancing engagement and improving the user journey across multiple touchpoints.</p><p>Lastly, <strong>Veeva Vault</strong> is a specialized platform designed for life sciences companies, incorporating AI to manage regulatory content and documentation. Veeva Vault&apos;s AI functionalities assist in streamlining complex compliance processes by automating the categorization and management of regulatory submissions.</p><p>This reduces manual efforts and error rates, significantly improving the efficiency of document handling. Moreover, its AI tools facilitate better collaboration across global teams, ensuring that critical information is aligned and up-to-date, which is vital in the highly regulated pharmaceutical industry.</p><p><strong><em>ContentGrow is a managed talent network for brands and publishers to work with high-quality freelance writers and journalists worldwide. </em></strong><a href="https://www.contentgrow.com/?ref=contentgrip.com"><strong><em><u>Sign up</u></em></strong></a><strong><em> to get started or </em></strong><a href="https://calendly.com/enrickoman/call-with-contentgrow?month=2024-01&amp;ref=contentgrip.com"><strong><em><u>book a discovery call</u></em></strong></a><strong><em> to learn more.</em></strong></p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/enrickoman/call-with-contentgrow?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a call with ContentGrow (for brands &amp; publishers) - ContentGrow</div><div class="kg-bookmark-description">Thanks for booking a call with ContentGrow, a managed talent network of freelance media professionals ready to serve brands, publishers, and global content teams.Let&#x2019;s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://assets.calendly.com/assets/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a.png" alt="Exploring the AI advancements in Quark publishing platform NextGen v4.0"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://d3v0px0pttie1i.cloudfront.net/uploads/user/logo/13226712/opengraph_4dc79812.png?source=opengraph" alt="Exploring the AI advancements in Quark publishing platform NextGen v4.0"></div></a></figure><figure class="kg-card kg-image-card"><img src="https://lh7-us.googleusercontent.com/b2csUMQGcX7bt9puzKcT1x-YipMsFUocI8wkbI0BfmpW7pbXtIfq5TCbPX07kd29MUV9Jj0Uni3FpnMM3h7XLgZoGr3B_U3j7oYerGddMrSCqH1VT6AN_RIvlBD6xTyvVisKWr2EAWjvnISVx6_D1Ro" class="kg-image" alt="Exploring the AI advancements in Quark publishing platform NextGen v4.0" loading="lazy" width="1000" height="563"></figure>]]></content:encoded></item></channel></rss>

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