Congratulations!

[Valid RSS] This is a valid RSS feed.

Recommendations

This feed is valid, but interoperability with the widest range of feed readers could be improved by implementing the following recommendations.

Source: https://www.contentgrip.com/rss/

  1. <?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:media="http://search.yahoo.com/mrss/"><channel><title><![CDATA[ContentGrip]]></title><description><![CDATA[AI tool insights for B2B marketers, PR pros, and journalists]]></description><link>https://www.contentgrip.com/</link><image><url>https://www.contentgrip.com/favicon.png</url><title>ContentGrip</title><link>https://www.contentgrip.com/</link></image><generator>Ghost 5.120</generator><lastBuildDate>Thu, 22 May 2025 09:18:52 GMT</lastBuildDate><atom:link href="https://www.contentgrip.com/rss/" rel="self" type="application/rss+xml"/><ttl>60</ttl><item><title><![CDATA[Google's AI Mode turns Google into a personal shopper: here’s what marketers should know]]></title><description><![CDATA[With Gemini and 50B+ product listings, Google is merging discovery and commerce in AI Mode]]></description><link>https://www.contentgrip.com/google-ai-mode-shopping/</link><guid isPermaLink="false">682daa54064f33000169b67b</guid><category><![CDATA[Martech]]></category><dc:creator><![CDATA[Patrecia Meliana]]></dc:creator><pubDate>Thu, 22 May 2025 07:54:00 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2025/05/Google-s-AI-mode-turns-Google-into-a-personal-shopper.webp" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2025/05/Google-s-AI-mode-turns-Google-into-a-personal-shopper.webp" alt="Google&apos;s AI Mode turns Google into a personal shopper: here&#x2019;s what marketers should know"><p>Google Search is no longer just a gateway to information&#x2014;it&#x2019;s now a personal shopper, stylist, and deal-hunting assistant.</p><p>At Google I/O 2025, the company unveiled its most commerce-focused update yet to AI Mode, adding tools that let users try on outfits virtually, track product prices, and even auto-complete purchases through agentic checkout.</p><p>This signals a major evolution for search: from reactive results to proactive transactions. With over 50 billion product listings and real-time price tracking, Google&#x2019;s AI Mode is positioning itself as a <strong>frontline shopping assistant</strong>&#x2014;and marketers in fashion, retail, and e-commerce should pay close attention.</p><p>In this piece, we break down what&#x2019;s new, why it matters, and how brands can prepare for AI-driven shopping behaviors.</p><h2 id="short-on-time"><strong>Short on time?</strong></h2><p>Here&#x2019;s a table of contents for quick access:</p><ul><li><a href="https://www.contentgrip.com/google-ai-mode-shopping/#ai-mode-goes-beyond-search-shopping-gets-a-full-revamp" rel="noreferrer">AI Mode goes beyond search: shopping gets a full revamp</a></li><li><a href="https://www.contentgrip.com/google-ai-mode-shopping/#virtual-try-ons-bring-your-photo-to-the-fitting-room" rel="noreferrer">Virtual try-ons bring your photo to the fitting room</a></li><li><a href="https://www.contentgrip.com/google-ai-mode-shopping/#agentic-checkout-makes-google-your-buyer" rel="noreferrer">Agentic checkout makes Google your buyer</a></li><li><a href="https://www.contentgrip.com/google-ai-mode-shopping/#personal-context-and-dynamic-discovery" rel="noreferrer">Personal context and dynamic discovery</a></li><li><a href="https://www.contentgrip.com/google-ai-mode-shopping/#what-marketers-should-know" rel="noreferrer">What marketers should know</a></li></ul><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/future-ai-marketing/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">The future of marketing: AI transformations by 2025</div><div class="kg-bookmark-description">Discover AI marketing&#x2019;s future in 2025 with predictions on automation, personalization, decision-making, emerging tech, and ethical challenges.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-411.png" alt="Google&apos;s AI Mode turns Google into a personal shopper: here&#x2019;s what marketers should know"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/Future-of-AI-in-marketing-2025-24.webp" alt="Google&apos;s AI Mode turns Google into a personal shopper: here&#x2019;s what marketers should know" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="ai-mode-goes-beyond-search-shopping-gets-a-full-revamp"><strong>AI Mode goes beyond search: shopping gets a full revamp</strong></h2><p>With Gemini models at its core and real-time product data from Google&#x2019;s <strong>Shopping Graph</strong>, AI Mode now handles the full shopping funnel&#x2014;from idea to purchase. The Shopping Graph includes <strong>50 billion listings</strong>, constantly updated (2 billion refreshed hourly), with pricing, reviews, availability, and seller details.</p><p>Let&#x2019;s say a user searches for a &#x201C;cute travel bag for Portland in May.&#x201D; AI Mode interprets not just keywords but context&#x2014;weather, season, location, and durability needs&#x2014;and fans out hundreds of sub-searches. The right panel dynamically fills with visual suggestions tailored to that exact need.</p><p>As shoppers refine their needs, the system updates in real-time, providing visual inspiration and surfacing new, sometimes lesser-known brands. This is discovery commerce at AI speed.</p><figure class="kg-card kg-video-card kg-width-regular kg-card-hascaption" data-kg-thumbnail="https://www.contentgrip.com/content/media/2025/05/Google-AI-mode-introduces-AI-shopping_thumb.jpg" data-kg-custom-thumbnail>
  2.            <div class="kg-video-container">
  3.                <video src="https://www.contentgrip.com/content/media/2025/05/Google-AI-mode-introduces-AI-shopping.mp4" poster="https://img.spacergif.org/v1/1920x1080/0a/spacer.png" width="1920" height="1080" loop autoplay muted playsinline preload="metadata" style="background: transparent url(&apos;https://www.contentgrip.com/content/media/2025/05/Google-AI-mode-introduces-AI-shopping_thumb.jpg&apos;) 50% 50% / cover no-repeat;"></video>
  4.                <div class="kg-video-overlay">
  5.                    <button class="kg-video-large-play-icon" aria-label="Play video">
  6.                        <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24">
  7.                            <path d="M23.14 10.608 2.253.164A1.559 1.559 0 0 0 0 1.557v20.887a1.558 1.558 0 0 0 2.253 1.392L23.14 13.393a1.557 1.557 0 0 0 0-2.785Z"/>
  8.                        </svg>
  9.                    </button>
  10.                </div>
  11.                <div class="kg-video-player-container kg-video-hide">
  12.                    <div class="kg-video-player">
  13.                        <button class="kg-video-play-icon" aria-label="Play video">
  14.                            <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24">
  15.                                <path d="M23.14 10.608 2.253.164A1.559 1.559 0 0 0 0 1.557v20.887a1.558 1.558 0 0 0 2.253 1.392L23.14 13.393a1.557 1.557 0 0 0 0-2.785Z"/>
  16.                            </svg>
  17.                        </button>
  18.                        <button class="kg-video-pause-icon kg-video-hide" aria-label="Pause video">
  19.                            <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24">
  20.                                <rect x="3" y="1" width="7" height="22" rx="1.5" ry="1.5"/>
  21.                                <rect x="14" y="1" width="7" height="22" rx="1.5" ry="1.5"/>
  22.                            </svg>
  23.                        </button>
  24.                        <span class="kg-video-current-time">0:00</span>
  25.                        <div class="kg-video-time">
  26.                            /<span class="kg-video-duration">0:23</span>
  27.                        </div>
  28.                        <input type="range" class="kg-video-seek-slider" max="100" value="0">
  29.                        <button class="kg-video-playback-rate" aria-label="Adjust playback speed">1&#xD7;</button>
  30.                        <button class="kg-video-unmute-icon" aria-label="Unmute">
  31.                            <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24">
  32.                                <path d="M15.189 2.021a9.728 9.728 0 0 0-7.924 4.85.249.249 0 0 1-.221.133H5.25a3 3 0 0 0-3 3v2a3 3 0 0 0 3 3h1.794a.249.249 0 0 1 .221.133 9.73 9.73 0 0 0 7.924 4.85h.06a1 1 0 0 0 1-1V3.02a1 1 0 0 0-1.06-.998Z"/>
  33.                            </svg>
  34.                        </button>
  35.                        <button class="kg-video-mute-icon kg-video-hide" aria-label="Mute">
  36.                            <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24">
  37.                                <path d="M16.177 4.3a.248.248 0 0 0 .073-.176v-1.1a1 1 0 0 0-1.061-1 9.728 9.728 0 0 0-7.924 4.85.249.249 0 0 1-.221.133H5.25a3 3 0 0 0-3 3v2a3 3 0 0 0 3 3h.114a.251.251 0 0 0 .177-.073ZM23.707 1.706A1 1 0 0 0 22.293.292l-22 22a1 1 0 0 0 0 1.414l.009.009a1 1 0 0 0 1.405-.009l6.63-6.631A.251.251 0 0 1 8.515 17a.245.245 0 0 1 .177.075 10.081 10.081 0 0 0 6.5 2.92 1 1 0 0 0 1.061-1V9.266a.247.247 0 0 1 .073-.176Z"/>
  38.                            </svg>
  39.                        </button>
  40.                        <input type="range" class="kg-video-volume-slider" max="100" value="100">
  41.                    </div>
  42.                </div>
  43.            </div>
  44.            <figcaption><p dir="ltr"><span style="white-space: pre-wrap;">Google&apos;s AI mode introduces AI shopping</span></p></figcaption>
  45.        </figure><h2 id="virtual-try-ons-bring-your-photo-to-the-fitting-room"><strong>Virtual try-ons bring your photo to the fitting room</strong></h2><p>One of the standout features: <strong>virtual try-ons</strong> using your own full-body image.</p><p>Google&apos;s AI Mode can now overlay billions of clothing listings onto a user-uploaded photo. Powered by a fashion-specific image generation model, it simulates how clothing folds, drapes, and fits on different body types&#x2014;with photorealistic results.</p><p>Currently available in Search Labs in the U.S., the feature supports shirts, pants, skirts, and dresses. Users tap &#x201C;try it on&#x201D; in product listings, upload a photo, and preview how that maxi dress or streetwear look fits their frame. They can also save or share looks to get feedback before purchasing.</p><p>This is a <strong>first-of-its-kind, scaled virtual dressing room</strong>&#x2014;a major milestone in reducing uncertainty in fashion e-commerce.</p><figure class="kg-card kg-video-card kg-width-regular kg-card-hascaption" data-kg-thumbnail="https://www.contentgrip.com/content/media/2025/05/Google-AI-mode-AI-shopping-virtual-try-ons_thumb.jpg" data-kg-custom-thumbnail>
  46.            <div class="kg-video-container">
  47.                <video src="https://www.contentgrip.com/content/media/2025/05/Google-AI-mode-AI-shopping-virtual-try-ons.mp4" poster="https://img.spacergif.org/v1/1080x1080/0a/spacer.png" width="1080" height="1080" loop autoplay muted playsinline preload="metadata" style="background: transparent url(&apos;https://www.contentgrip.com/content/media/2025/05/Google-AI-mode-AI-shopping-virtual-try-ons_thumb.jpg&apos;) 50% 50% / cover no-repeat;"></video>
  48.                <div class="kg-video-overlay">
  49.                    <button class="kg-video-large-play-icon" aria-label="Play video">
  50.                        <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24">
  51.                            <path d="M23.14 10.608 2.253.164A1.559 1.559 0 0 0 0 1.557v20.887a1.558 1.558 0 0 0 2.253 1.392L23.14 13.393a1.557 1.557 0 0 0 0-2.785Z"/>
  52.                        </svg>
  53.                    </button>
  54.                </div>
  55.                <div class="kg-video-player-container kg-video-hide">
  56.                    <div class="kg-video-player">
  57.                        <button class="kg-video-play-icon" aria-label="Play video">
  58.                            <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24">
  59.                                <path d="M23.14 10.608 2.253.164A1.559 1.559 0 0 0 0 1.557v20.887a1.558 1.558 0 0 0 2.253 1.392L23.14 13.393a1.557 1.557 0 0 0 0-2.785Z"/>
  60.                            </svg>
  61.                        </button>
  62.                        <button class="kg-video-pause-icon kg-video-hide" aria-label="Pause video">
  63.                            <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24">
  64.                                <rect x="3" y="1" width="7" height="22" rx="1.5" ry="1.5"/>
  65.                                <rect x="14" y="1" width="7" height="22" rx="1.5" ry="1.5"/>
  66.                            </svg>
  67.                        </button>
  68.                        <span class="kg-video-current-time">0:00</span>
  69.                        <div class="kg-video-time">
  70.                            /<span class="kg-video-duration">0:03</span>
  71.                        </div>
  72.                        <input type="range" class="kg-video-seek-slider" max="100" value="0">
  73.                        <button class="kg-video-playback-rate" aria-label="Adjust playback speed">1&#xD7;</button>
  74.                        <button class="kg-video-unmute-icon" aria-label="Unmute">
  75.                            <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24">
  76.                                <path d="M15.189 2.021a9.728 9.728 0 0 0-7.924 4.85.249.249 0 0 1-.221.133H5.25a3 3 0 0 0-3 3v2a3 3 0 0 0 3 3h1.794a.249.249 0 0 1 .221.133 9.73 9.73 0 0 0 7.924 4.85h.06a1 1 0 0 0 1-1V3.02a1 1 0 0 0-1.06-.998Z"/>
  77.                            </svg>
  78.                        </button>
  79.                        <button class="kg-video-mute-icon kg-video-hide" aria-label="Mute">
  80.                            <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24">
  81.                                <path d="M16.177 4.3a.248.248 0 0 0 .073-.176v-1.1a1 1 0 0 0-1.061-1 9.728 9.728 0 0 0-7.924 4.85.249.249 0 0 1-.221.133H5.25a3 3 0 0 0-3 3v2a3 3 0 0 0 3 3h.114a.251.251 0 0 0 .177-.073ZM23.707 1.706A1 1 0 0 0 22.293.292l-22 22a1 1 0 0 0 0 1.414l.009.009a1 1 0 0 0 1.405-.009l6.63-6.631A.251.251 0 0 1 8.515 17a.245.245 0 0 1 .177.075 10.081 10.081 0 0 0 6.5 2.92 1 1 0 0 0 1.061-1V9.266a.247.247 0 0 1 .073-.176Z"/>
  82.                            </svg>
  83.                        </button>
  84.                        <input type="range" class="kg-video-volume-slider" max="100" value="100">
  85.                    </div>
  86.                </div>
  87.            </div>
  88.            <figcaption><p dir="ltr"><span style="white-space: pre-wrap;">Google&apos;s AI mode AI shopping - Virtual Try-ons feature</span></p></figcaption>
  89.        </figure><h2 id="agentic-checkout-makes-google-your-buyer"><strong>Agentic checkout makes Google your buyer</strong></h2><p>Once a user finds the right item, they can activate <strong>agentic checkout</strong>.</p><p>Here&#x2019;s how it works:</p><ul><li>Tap &#x201C;track price&#x201D; on a product listing</li><li>Set preferences (size, color, budget)</li><li>When the price drops, Google notifies the user</li><li>If the user confirms, Google adds the item to the cart and securely checks out via <strong>Google Pay</strong></li></ul><p>This hands-off buying flow is designed to eliminate friction at the most critical point in the funnel: conversion. Rolling out in the coming months in the U.S., agentic checkout could significantly compress the buying journey&#x2014;and make loyalty a lot more about convenience than brand.</p><figure class="kg-card kg-video-card kg-width-regular kg-card-hascaption" data-kg-thumbnail="https://www.contentgrip.com/content/media/2025/05/Google-AI-mode-AI-shopping-agentic-checkout-1_thumb.jpg" data-kg-custom-thumbnail>
  90.            <div class="kg-video-container">
  91.                <video src="https://www.contentgrip.com/content/media/2025/05/Google-AI-mode-AI-shopping-agentic-checkout-1.mp4" poster="https://img.spacergif.org/v1/1920x1080/0a/spacer.png" width="1920" height="1080" playsinline preload="metadata" style="background: transparent url(&apos;https://www.contentgrip.com/content/media/2025/05/Google-AI-mode-AI-shopping-agentic-checkout-1_thumb.jpg&apos;) 50% 50% / cover no-repeat;"></video>
  92.                <div class="kg-video-overlay">
  93.                    <button class="kg-video-large-play-icon" aria-label="Play video">
  94.                        <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24">
  95.                            <path d="M23.14 10.608 2.253.164A1.559 1.559 0 0 0 0 1.557v20.887a1.558 1.558 0 0 0 2.253 1.392L23.14 13.393a1.557 1.557 0 0 0 0-2.785Z"/>
  96.                        </svg>
  97.                    </button>
  98.                </div>
  99.                <div class="kg-video-player-container">
  100.                    <div class="kg-video-player">
  101.                        <button class="kg-video-play-icon" aria-label="Play video">
  102.                            <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24">
  103.                                <path d="M23.14 10.608 2.253.164A1.559 1.559 0 0 0 0 1.557v20.887a1.558 1.558 0 0 0 2.253 1.392L23.14 13.393a1.557 1.557 0 0 0 0-2.785Z"/>
  104.                            </svg>
  105.                        </button>
  106.                        <button class="kg-video-pause-icon kg-video-hide" aria-label="Pause video">
  107.                            <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24">
  108.                                <rect x="3" y="1" width="7" height="22" rx="1.5" ry="1.5"/>
  109.                                <rect x="14" y="1" width="7" height="22" rx="1.5" ry="1.5"/>
  110.                            </svg>
  111.                        </button>
  112.                        <span class="kg-video-current-time">0:00</span>
  113.                        <div class="kg-video-time">
  114.                            /<span class="kg-video-duration">0:36</span>
  115.                        </div>
  116.                        <input type="range" class="kg-video-seek-slider" max="100" value="0">
  117.                        <button class="kg-video-playback-rate" aria-label="Adjust playback speed">1&#xD7;</button>
  118.                        <button class="kg-video-unmute-icon" aria-label="Unmute">
  119.                            <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24">
  120.                                <path d="M15.189 2.021a9.728 9.728 0 0 0-7.924 4.85.249.249 0 0 1-.221.133H5.25a3 3 0 0 0-3 3v2a3 3 0 0 0 3 3h1.794a.249.249 0 0 1 .221.133 9.73 9.73 0 0 0 7.924 4.85h.06a1 1 0 0 0 1-1V3.02a1 1 0 0 0-1.06-.998Z"/>
  121.                            </svg>
  122.                        </button>
  123.                        <button class="kg-video-mute-icon kg-video-hide" aria-label="Mute">
  124.                            <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24">
  125.                                <path d="M16.177 4.3a.248.248 0 0 0 .073-.176v-1.1a1 1 0 0 0-1.061-1 9.728 9.728 0 0 0-7.924 4.85.249.249 0 0 1-.221.133H5.25a3 3 0 0 0-3 3v2a3 3 0 0 0 3 3h.114a.251.251 0 0 0 .177-.073ZM23.707 1.706A1 1 0 0 0 22.293.292l-22 22a1 1 0 0 0 0 1.414l.009.009a1 1 0 0 0 1.405-.009l6.63-6.631A.251.251 0 0 1 8.515 17a.245.245 0 0 1 .177.075 10.081 10.081 0 0 0 6.5 2.92 1 1 0 0 0 1.061-1V9.266a.247.247 0 0 1 .073-.176Z"/>
  126.                            </svg>
  127.                        </button>
  128.                        <input type="range" class="kg-video-volume-slider" max="100" value="100">
  129.                    </div>
  130.                </div>
  131.            </div>
  132.            <figcaption><p dir="ltr"><span style="white-space: pre-wrap;">Google&apos;s AI mode AI shopping - Agentic Checkout feature</span></p></figcaption>
  133.        </figure><h2 id="personal-context-and-dynamic-discovery"><strong>Personal context and dynamic discovery</strong></h2><p>Beyond shopping, AI Mode is also layering in <strong>personal context</strong>&#x2014;if the user opts in. It can pull from past searches and Gmail data to customize results based on travel plans, past bookings, or user habits.</p><p>Searching &#x201C;things to do in Nashville this weekend&#x201D; may trigger AI Mode to show outdoor restaurants and local events based on flight and hotel confirmations. Contextual awareness like this makes AI Mode more <strong>concierge than search engine</strong>, helping users make decisions faster.</p><p>Marketers should prepare for discovery pathways that don&#x2019;t start&#x2014;or end&#x2014;on their own platforms.</p><h2 id="what-marketers-should-know"><strong>What marketers should know</strong></h2><p>With AI Mode expanding into personal shopping, here&apos;s how marketers should respond:</p><h3 id="1-make-your-listings-ai-friendly"><strong>1. Make your listings AI-friendly</strong></h3><p>Product feeds should include clean, structured metadata: accurate pricing, rich descriptions, reviews, specs, and high-resolution visuals. AI Mode sources from Google&#x2019;s Shopping Graph, which favors well-labeled, complete product data that can be easily parsed and cited by AI.</p><h3 id="2-geo-is-the-new-seo"><strong>2. GEO is the new SEO</strong></h3><p>Generative Engine Optimization (GEO) means creating content that AI systems&#x2014;like Gemini, ChatGPT, or Perplexity&#x2014;can understand, trust, and reuse.</p><p>This includes:</p><ul><li>Using schema markup for product, review, and FAQ content</li><li>Writing concise, fact-based copy that can be quoted or summarized</li><li>Including citations, source links, and updated stats where possible</li></ul><p>GEO helps your brand show up not just on search result pages&#x2014;but inside the AI-generated responses themselves.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/generative-engine-optimization-geo-guide/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">What is generative engine optimization (GEO)?</div><div class="kg-bookmark-description">As generative engines rewrite how we find information, marketers need a new playbook. GEO is that strategy.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-410.png" alt="Google&apos;s AI Mode turns Google into a personal shopper: here&#x2019;s what marketers should know"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/What-is-generative-engine-optimization--GEO---1.webp" alt="Google&apos;s AI Mode turns Google into a personal shopper: here&#x2019;s what marketers should know" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h3 id="3-optimize-for-dynamic-visual-first-discovery"><strong>3. Optimize for dynamic, visual-first discovery</strong></h3><p>AI Mode relies heavily on images to surface products and inspire discovery. Product photography should reflect real use cases, diverse styling, and different body types&#x2014;especially as virtual try-ons become a core feature.</p><h3 id="4-embrace-micro-moment-targeting"><strong>4. Embrace micro-moment targeting</strong></h3><p>AI Mode personalizes based on time, location, behavior, and even weather. Ensure your product titles, tags, and copy address niche use cases&#x2014;like &#x201C;rainproof backpacks for spring travel&#x201D; or &#x201C;vegan boots for Portland.&#x201D;</p><h3 id="5-prepare-for-frictionless-checkout-journeys"><strong>5. Prepare for frictionless checkout journeys</strong></h3><p>With agentic checkout in play, brands should audit their cart structures and payment integrations. Ensure SKUs, variants, and inventory data sync properly across channels to support AI-triggered purchases via Google Pay.</p><h3 id="6-watch-for-shifts-in-influencer-behavior"><strong>6. Watch for shifts in influencer behavior</strong></h3><p>With users able to &#x201C;try it on&#x201D; themselves, the traditional role of influencer outfit inspiration may diminish slightly. Marketers should test content strategies that work both with and without influencer intermediaries.</p><h2 id="final-thoughts"><strong>Final thoughts</strong></h2><p>Google&#x2019;s AI Mode is turning search into a <strong>personalized, visual, and transaction-ready experience</strong>. For brands and marketers, this shift opens new doors&#x2014;but only if they adapt content, tech stacks, and ad strategies for AI-first commerce.</p><p>As the lines blur between search, discovery, and shopping, the smartest marketing teams will be those that don&#x2019;t just chase visibility&#x2014;but engineer participation in the AI-led purchase journey.</p><div class="kg-card kg-callout-card kg-callout-card-grey"><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">This post is created by ContentGrow, providing scalable and tailored content creation services for B2B brands and publishers worldwide.</strong></b></i><a href="https://calendly.com/enrickoman/call-with-contentgrow"> <u><i><b><strong class="italic underline" style="white-space: pre-wrap;">Book a discovery call</strong></b></i></u></a><i><b><strong class="italic" style="white-space: pre-wrap;"> to learn more.</strong></b></i></div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/enrickoman/call-with-contentgrow?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a discovery call (for brands &amp; publishers) - ContentGrow</div><div class="kg-bookmark-description">Thanks for booking a call with ContentGrow. We provide scalable and tailored content creation services for B2B brands and publishers worldwide.Let&#x2019;s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a-172.png" alt="Google&apos;s AI Mode turns Google into a personal shopper: here&#x2019;s what marketers should know"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/opengraph_4dc79812-129.png" alt="Google&apos;s AI Mode turns Google into a personal shopper: here&#x2019;s what marketers should know" onerror="this.style.display = &apos;none&apos;"></div></a></figure><figure class="kg-card kg-image-card"><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXfVV9bFwOxjk4cIhVUYnD5Jyr__7wy_yOO0nAIH9Hw21aVGUQq7kj0-j0UtgWzJq5DD5uZh0-bblIFtoBIBOA0tmSYM9WSX_AOM18pQCp1neW8wp90T-EtfIicm1Jxlx3yREbmXsA?key=UYVrMd3F6OJBCKrEDlQTXQ" class="kg-image" alt="Google&apos;s AI Mode turns Google into a personal shopper: here&#x2019;s what marketers should know" loading="lazy" width="602" height="339"></figure>]]></content:encoded></item><item><title><![CDATA[11 great press release examples (plus tips)]]></title><description><![CDATA[New to press releases? Follow our guide to write one journalists will notice, with 11 examples and best practices.]]></description><link>https://www.contentgrip.com/how-to-write-a-press-release-examples/</link><guid isPermaLink="false">661e53b3d134660001c133fa</guid><category><![CDATA[Guides]]></category><category><![CDATA[Public Relations]]></category><dc:creator><![CDATA[Falencia Naoenz]]></dc:creator><pubDate>Thu, 22 May 2025 07:53:00 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2024/12/how-to-write-press-release-examples.webp" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2024/12/how-to-write-press-release-examples.webp" alt="11 great press release examples (plus tips)"><p>Every company needs to protect its image and stay relevant. One of the simplest tools to do that is a press release &#x2014; a short, structured announcement meant to attract media attention.</p><p>But format alone doesn&#x2019;t get coverage.</p><p>Journalists only bite if it sounds like a story worth telling. A product launch. A corporate move. <a href="https://www.contentgrip.com/how-to-write-a-press-release-examples/"><u>A data</u></a> angle that matters to their beat.</p><p>In this article, we break down how to write a press release that works. We walk through a fictional brand example from top to bottom &#x2014; and highlight real ones from Apple, Ogilvy, and Coca-Cola to show what makes headlines click. If you&apos;re writing your first release, start here.</p><h2 id="press-releases-101">Press releases 101</h2><ol><li><a href="https://www.contentgrip.com/how-to-write-a-press-release-examples/#what-is-a-press-release" rel="noreferrer">What is a press release?</a></li><li><a href="https://www.contentgrip.com/how-to-write-a-press-release-examples/#benefits-of-press-releases" rel="noreferrer">Benefits of press releases</a></li></ol><h2 id="how-to-write-a-press-release">How to write a press release</h2><ul><li><a href="https://www.contentgrip.com/how-to-write-a-press-release-examples/#tip-1-evaluate-the-topic">Tip 1: Evaluate the topic</a></li><li><a href="https://www.contentgrip.com/how-to-write-a-press-release-examples/#tip-2-write-a-clear-headline">Tip 2: Write a clear headline</a></li><li><a href="https://www.contentgrip.com/how-to-write-a-press-release-examples/#tip-3-insert-key-information-in-the-first-paragraph">Tip 3: Insert key information in the first paragraph</a></li><li><a href="https://www.contentgrip.com/how-to-write-a-press-release-examples/#tip-4-add-a-press-release-summary">Tip 4: Add a press release summary</a></li><li><a href="https://www.contentgrip.com/how-to-write-a-press-release-examples/#tip-5-insert-quotes">Tip 5: Insert quotes</a></li><li><a href="https://www.contentgrip.com/how-to-write-a-press-release-examples/#tip-6-use-data">Tip 6: Use data</a></li></ul><h2 id="how-to-distribute-a-press-release"><strong>How to distribute a press release</strong></h2><ol><li><a href="https://www.contentgrip.com/how-to-write-a-press-release-examples/#build-a-targeted-media-list" rel="noreferrer">Build a targeted media list</a></li><li><a href="https://www.contentgrip.com/how-to-write-a-press-release-examples/#research-media-rules-in-your-target-country" rel="noreferrer">Research media rules in your target country</a></li><li><a href="https://www.contentgrip.com/how-to-write-a-press-release-examples/#create-a-strong-subject-line-and-engaging-pitch" rel="noreferrer">Create a strong subject line and engaging pitch</a></li><li><a href="https://www.contentgrip.com/how-to-write-a-press-release-examples/#include-local-context-to-make-it-relevant" rel="noreferrer">Include local context to make it relevant</a></li><li><a href="https://www.contentgrip.com/how-to-write-a-press-release-examples/#choose-the-right-time-to-send" rel="noreferrer">Choose the right time to send</a></li><li><a href="https://www.contentgrip.com/how-to-write-a-press-release-examples/#follow-up-with-journalists-tactfully" rel="noreferrer">Follow up with journalists tactfully</a></li><li><a href="https://www.contentgrip.com/how-to-write-a-press-release-examples/#consider-using-newswire-or-pr-agency" rel="noreferrer">Consider using newswire or PR agency</a></li></ol><h2 id="press-release-examples">Press release examples</h2><ul><li><a href="https://www.contentgrip.com/how-to-write-a-press-release-examples/#1-product-launches">Product launches</a></li><li><a href="https://www.contentgrip.com/how-to-write-a-press-release-examples/#2-product-updates">Product updates</a></li><li><a href="https://www.contentgrip.com/how-to-write-a-press-release-examples/#3-mergers-and-acquisitions">Mergers and acquisitions</a></li><li><a href="https://www.contentgrip.com/how-to-write-a-press-release-examples/#4-partnerships">Partnerships</a></li><li><a href="https://www.contentgrip.com/how-to-write-a-press-release-examples/#5-awards-and-recognitions">Awards and recognitions</a></li><li><a href="https://www.contentgrip.com/how-to-write-a-press-release-examples/#6-events">Events</a></li><li><a href="https://www.contentgrip.com/how-to-write-a-press-release-examples/#7-new-hires">New hires</a></li><li><a href="https://www.contentgrip.com/how-to-write-a-press-release-examples/#8-new-business">New business</a></li><li><a href="https://www.contentgrip.com/how-to-write-a-press-release-examples/#9-campaign-launches">Campaign launches</a></li><li><a href="https://www.contentgrip.com/how-to-write-a-press-release-examples/#10-social-causes">Social causes</a></li><li><a href="https://www.contentgrip.com/how-to-write-a-press-release-examples/#11-crisis-communications">Crisis communications</a></li></ul><h2 id="what-is-a-press-release">What is a press release?</h2><figure class="kg-card kg-image-card"><img src="https://www.contentgrip.com/content/images/2024/06/Press-release-examples-1-1-1.webp" class="kg-image" alt="11 great press release examples (plus tips)" loading="lazy" width="1000" height="667" srcset="https://www.contentgrip.com/content/images/size/w600/2024/06/Press-release-examples-1-1-1.webp 600w, https://www.contentgrip.com/content/images/2024/06/Press-release-examples-1-1-1.webp 1000w" sizes="(min-width: 720px) 720px"></figure><p>A press release is a brief and factual statement shared with the media to announce something newsworthy, such as a product launch, event, or significant company milestone. It follows a standard format, making it easy for journalists and media outlets to quickly identify key details. Press releases are often used to generate media coverage, attract attention from potential customers, and build credibility for your startup.</p><h2 id="how-do-press-releases-work"><strong>How do press releases work</strong></h2><p>Press releases are used to share news with media, partners, or the public. The goal is to get attention&#x2014;either from journalists who might cover the story, or directly from readers.</p><h2 id="what-are-press-releases-used-for"><strong>What are press releases used for</strong></h2><p>Teams usually send press releases when they launch a product, announce a partnership, raise funding, or want to respond to a major issue. It&#x2019;s a tool to stay in control of the message and keep people informed.</p><h2 id="press-release-process"><strong>Press release process</strong></h2><p>The process goes from creation to distribution, and finally, to coverage:</p><ol><li><strong>Write the release</strong><br>Focus on facts. Keep it short and direct. Add quotes if needed.</li><li><strong>Send it out</strong><br>Use a press release platform or share it directly with journalists, media partners, or community groups.</li><li><strong>Follow up</strong><br>Some journalists need context or a quick nudge. Keep it easy for them to cover the story.</li><li><strong>Track what happens</strong><br>Look for media pickups, clicks, or reposts. This shows whether your message landed.</li></ol><p>The press release is just the start&#x2014;the real goal is when the story reaches the public.</p><h2 id="benefits-of-press-releases">Benefits of press releases</h2><p>Press releases help tech startups gain visibility and credibility by sharing news with the public in a structured way. When distributed effectively, a press release can generate media coverage, amplifying your message to a broader audience.&#xA0;</p><p>Additionally, press releases contribute to SEO by earning backlinks when news outlets mention your brand. These mentions increase your online visibility, enhance your brand&apos;s authority, and help attract potential customers and investors.</p><ul><li><strong>Generate media coverage</strong><br>Press releases can help your startup gain attention from journalists and media outlets, leading to coverage that spreads your message to a wider audience.</li><li><strong>Boost SEO</strong><br>When your press release gets picked up by media outlets, it often results in backlinks to your website, which can improve your search engine rankings.</li><li><strong>Increase brand visibility</strong><br>Brand mentions in news articles and online platforms can increase awareness of your startup, helping you stand out in a competitive market.</li><li><strong>Build credibility</strong><br>Getting your news featured by respected media outlets can enhance your startup&#x2019;s reputation, making it more attractive to potential customers and investors.</li></ul><h2 id="how-to-distribute-a-press-release-effectively-locally-and-globally">How to distribute a press release effectively (locally and globally)?</h2><figure class="kg-card kg-image-card"><img src="https://www.contentgrip.com/content/images/2024/12/how-to-write-press-release-examples-get-noticed.webp" class="kg-image" alt="11 great press release examples (plus tips)" loading="lazy" width="1600" height="900" srcset="https://www.contentgrip.com/content/images/size/w600/2024/12/how-to-write-press-release-examples-get-noticed.webp 600w, https://www.contentgrip.com/content/images/size/w1000/2024/12/how-to-write-press-release-examples-get-noticed.webp 1000w, https://www.contentgrip.com/content/images/2024/12/how-to-write-press-release-examples-get-noticed.webp 1600w" sizes="(min-width: 720px) 720px"></figure><p>Distributing a press release effectively involves more than just sending it to as many media outlets as possible. Tommy Young, a seasoned PR consultant from <a href="https://contentcollision.co" rel="noopener">Content Collision (C2)</a>, advises, </p><blockquote>&#x201C;You&#x2019;ll have a better chance at media coverage if you prioritize pitching to relevant journalists, rather than blasting it to as many as you can.&#x201D;</blockquote><p>To enhance your press release distribution, consider the following steps:</p><h3 id="build-a-targeted-media-list"><strong>Build a targeted media list</strong></h3><p>Identifying the right journalists and media outlets is critical. Focus on those covering your industry and market niche. For instance, if you&#x2019;re in tech, look for reporters specializing in tech news or your specific subfield (e.g., AI, SaaS). </p><p>Tools like Muck Rack, Cision, or even LinkedIn can help you find journalists who&#x2019;ve written about similar topics. Creating a well-researched list ensures your press release reaches those most likely to cover your story.</p><h3 id="research-media-rules-in-your-target-country"><strong>Research media rules in your target country</strong></h3><p>Before choosing your pitch strategy, do your homework on the local media landscape. Different countries follow different norms when it comes to press outreach&#x2014;what works in the U.S. might fall flat in Japan, Vietnam, or Brazil.</p><p>Do this:</p><ul><li>Learn whether local journalists prefer email pitches, calls, or newswire links</li><li>Identify common press etiquette (e.g., subject line formats, attachments, languages)</li><li>Avoid major missteps by hiring or consulting a local freelance PR consultant when needed</li><li>Consider local newswire alternatives that are widely used by local companies</li></ul><p>To research a country&#x2019;s media norms effectively, use LinkedIn and X (formerly Twitter) to identify local journalists and review their recent work. For deeper insights, Cision provides data on industry focus, contact preferences, and press habits by country, while Muck Rack helps you find journalists by location and beat to align your pitch with their interests.</p><h3 id="create-a-strong-subject-line-and-engaging-pitch"><strong>Create a strong subject line and engaging pitch</strong></h3><p>When reaching out via email (the preferred channel for journalists), keep your pitch concise and relevant. </p><p>Your subject line is the first impression, so make it count. According to PR experts, subject lines with a clear, concise, and intriguing angle tend to perform best. For example, instead of &#x201C;New Product Launch,&#x201D; opt for &#x201C;Startup X Introduces AI-Powered CRM to Double Sales Efficiency.&#x201D;</p><p>Personalize your message by referencing the journalist&#x2019;s previous work or explaining why your story aligns with their coverage. Avoid attaching large files; instead, provide links to a press kit or resources.</p><h3 id="include-local-context-to-make-it-relevant"><strong>Include local context to make it relevant</strong></h3><p>To catch the attention of local journalists, your press release should include news hooks that matter in that region. Otherwise, it&#x2019;ll be seen as generic or irrelevant.</p><p>Here are some local context ideas for your release distribution:</p><ol><li>A partnership with a local brand</li><li>Plans to expand, invest, or hire in the country</li><li>Market data or stats relevant to the country&#x2019;s industry</li><li>References to government programs, economic goals, or public events</li><li>Announcing a launch event or activation happening locally</li></ol><p>To localize your press release effectively, use <a href="https://news.google.com/home?hl=en-ID&amp;gl=ID&amp;ceid=ID:en"><u>Google News</u></a> with location filters to spot trending local stories, and platforms like <a href="https://www.statista.com/"><u>Statista</u></a> for country-specific market data&#x2014;especially useful in APAC. LinkedIn and <a href="https://www.crunchbase.com/"><u>Crunchbase</u></a> help identify local partners or expansion news.</p><p>Finally, check government portals like Singapore&#x2019;s EnterpriseSG, Vietnam&#x2019;s Ministry of Planning, or the Philippines&#x2019; DTI for economic programs or incentives you can reference to add local relevance to your release.</p><p>Doing this also boosts the chance your news is covered by tier 1 local outlets, not just global aggregators.</p><h3 id="choose-the-right-time-to-send"><strong>Choose the right time to send</strong></h3><p>Timing is everything in press release distribution. Studies show the best days to send press releases are Tuesday, Wednesday, and Thursday&#x2014;specifically between 10 a.m. and 12 p.m. </p><p>Journalists often avoid checking pitches late on Friday or during weekends, so sending during these times reduces your chances of being noticed. Additionally, avoid sending releases during major holidays or high-profile industry events unless your news is directly tied to them.</p><h3 id="follow-up-with-journalists-tactfully"><strong>Follow up with journalists tactfully</strong></h3><p>Following up can make or break your outreach efforts. According to PR best practices, sending one or two follow-ups is generally considered appropriate. Space them out by a few days and keep your tone polite. A follow-up might look like:</p><blockquote>&quot;Hi [Journalist&apos;s Name], I wanted to check if you had a chance to review the press release I sent earlier about [Topic]. Please let me know if you&#x2019;d like additional details or resources.&quot;</blockquote><p>Avoid pestering or sending multiple follow-ups within short intervals, as this can harm your relationship with journalists.</p><h3 id="consider-using-newswire-or-pr-agency"><strong>Consider using newswire or PR agency</strong></h3><p>A newswire service (e.g., <a href="https://www.einpresswire.com/pricing?via=contentgrip" rel="noreferrer">EIN Presswire</a>, PR Newswire, Business Wire) distributes your press release to a broad network of newsrooms and publications, often including mainstream media outlets. While it&#x2019;s less targeted, newswires are ideal for building widespread awareness and supporting SEO efforts, as releases often appear in online media outlets.</p><p>A PR agency, on the other hand, offers personalized media outreach, strategic planning, and storytelling expertise. Agencies are ideal if you need help crafting your message or targeting specific media. While more costly than newswires, they offer a hands-on approach tailored to your goals.</p><p>By implementing these strategies with a focused and deliberate approach, you can significantly improve the chances of your press release being noticed and covered by the appropriate media outlets.</p><h2 id="basics-of-writing-press-releases">Basics of writing press releases</h2><h3 id="tip-1-evaluate-the-topic">Tip 1: Evaluate the topic</h3><p>The first step is to acknowledge and evaluate whether the press release&#x2019;s topic or angle is relevant to the target media. </p><p>Is this the same kind of story the journalist covers regularly? Would the journalist&#x2019;s readers gain any benefit from knowing this information?</p><p>Common press release topics include new product launches, mergers and acquisitions, product updates, events, grand openings, new partnerships, rebranding, executive promotions/hirings, industry awards, and more.</p><figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://www.contentgrip.com/content/images/2024/06/how-to-write-a-press-release-evaluate-the-topic.webp" class="kg-image" alt="11 great press release examples (plus tips)" loading="lazy" width="1000" height="521" srcset="https://www.contentgrip.com/content/images/size/w600/2024/06/how-to-write-a-press-release-evaluate-the-topic.webp 600w, https://www.contentgrip.com/content/images/2024/06/how-to-write-a-press-release-evaluate-the-topic.webp 1000w" sizes="(min-width: 720px) 720px"><figcaption><span style="white-space: pre-wrap;">Press release source: 24presse</span></figcaption></figure><p>The above press release is an excellent example of a product launch announcement that would cater to consumer-centric media. Business journalists may also be able to glean some value by examining the partnership.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/hire-freelance-press-release-writers/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">11 top places to hire freelance press release writers</div><div class="kg-bookmark-description">It&#x2019;s wise to assemble a team of great freelance press release writers for various projects. Here are some places to help get you started.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/size/w256h256/2021/04/CG-icon-1.png" alt="11 great press release examples (plus tips)"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Enricko Lukman</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/size/w1200/2024/06/hire-freelance-press-release-writers-featured.webp" alt="11 great press release examples (plus tips)" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h3 id="tip-2-write-a-clear-headline">Tip 2: Write a clear headline</h3><p>The press release headline is the part that you hope will appear on the front page of the news outlet. Therefore, the headline must be clear, captivating, jargon-free, and focused on the key message you want to convey.</p><p>Ideally, by only reading your headline, the journalists (and the readers) can get the entire idea of what the news is all about.</p><figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://www.contentgrip.com/content/images/2024/06/write-clear-headline-how-to-write-a-press-release-examples-1.webp" class="kg-image" alt="11 great press release examples (plus tips)" loading="lazy" width="1000" height="717" srcset="https://www.contentgrip.com/content/images/size/w600/2024/06/write-clear-headline-how-to-write-a-press-release-examples-1.webp 600w, https://www.contentgrip.com/content/images/2024/06/write-clear-headline-how-to-write-a-press-release-examples-1.webp 1000w" sizes="(min-width: 720px) 720px"><figcaption><span style="white-space: pre-wrap;">Press release source: Media Center Titleist</span></figcaption></figure><p>The above press release hits the mark in this respect. It is clear and concise. By only reading the headline, the audience immediately knows the advantages of the new golf ball.</p><p>Most importantly, the brand&#x2019;s unique selling points appear in the headline. So if readers decide to click away from the news without reading further, the message has still effectively been delivered.</p><h3 id="tip-3-insert-key-information-in-the-first-paragraph">Tip 3: Insert key information in the first paragraph</h3><p>After the headline, the first paragraph of the press release must answer the <strong>5W+1H </strong>questions: <strong>who, what, where, when, why, and how</strong>. These days, the average person&#x2019;s attention span is only around eight seconds. </p><p>It&#x2019;s important to deliver all the key information right away. If you put crucial information after this section (e.g. burying the lead), there&#x2019;s a greater chance readers will miss it.</p><p>In short, your press release flow should follow the &#x201C;reverse pyramid&#x201D; formula:</p><figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://www.contentgrip.com/content/images/2024/06/info-pyramid-how-to-write-a-press-release-examples.webp" class="kg-image" alt="11 great press release examples (plus tips)" loading="lazy" width="914" height="632" srcset="https://www.contentgrip.com/content/images/size/w600/2024/06/info-pyramid-how-to-write-a-press-release-examples.webp 600w, https://www.contentgrip.com/content/images/2024/06/info-pyramid-how-to-write-a-press-release-examples.webp 914w" sizes="(min-width: 720px) 720px"><figcaption><span style="white-space: pre-wrap;">Image source: rebeccardecamp</span></figcaption></figure><h3 id="tip-4-add-a-press-release-summary">Tip 4: Add a press release summary</h3><p>One great way to &#x201C;hook&#x201D; the journalists&#x2019; attention is by adding <strong>important bullet points before the first paragraph</strong>. The bullet points are meant to summarize the news. </p><p>When busy journalists take a look at it, they&#x2019;ll be able to instantly grasp all the important messages of the release and decide in the blink of an eye whether or not to run with the story. Bullet points let readers skim quickly; hence you&#x2019;ll need to include all essential data and numbers in this section.</p><figure class="kg-card kg-image-card"><img src="https://www.contentgrip.com/content/images/2024/06/press-release-summary-how-to-write-a-press-release-examples-1.webp" class="kg-image" alt="11 great press release examples (plus tips)" loading="lazy" width="1000" height="639" srcset="https://www.contentgrip.com/content/images/size/w600/2024/06/press-release-summary-how-to-write-a-press-release-examples-1.webp 600w, https://www.contentgrip.com/content/images/2024/06/press-release-summary-how-to-write-a-press-release-examples-1.webp 1000w" sizes="(min-width: 720px) 720px"></figure><p>As you can see, Johnson &amp; Johnson&#x2019;s press release uses clear, straightforward bullet points so that readers can grasp all the key information before reading further. Announcing the new vaccine launch, J&amp;J answers most of the anticipated questions, such as the USP (first single-shot vaccine), supporting data, and availability.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/best-press-release-distribution-services/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">25 recommended newswire and press release distribution services</div><div class="kg-bookmark-description">PR teams can save a lot of time with the right press release distribution services. Here&#x2019;s a quick guide to help you select the right one.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/size/w256h256/2021/04/CG-icon-1.png" alt="11 great press release examples (plus tips)"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Ramya Priya</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/size/w1200/2024/06/best-press-release-distribution-services-for-asia-and-US.webp" alt="11 great press release examples (plus tips)" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h3 id="tip-5-insert-quotes">Tip 5: Insert quotes</h3><p><strong>A great press release always has substantial, relevant quotes from spokespersons</strong>. </p><p>The media is generally interested in hearing from public figures, experts, reputable organizations, or company executives. To ensure that your announcement is legit, make sure to add quotes from reputable individuals on the brand side.</p><p>Use this to your advantage, focus on featuring at least one company executive when announcing a business update. Meanwhile, when promoting a new collaboration with other parties, ideally, all the relevant stakeholders should provide a quote too.</p><h3 id="tip-6-use-data">Tip 6: Use data</h3><p>To make your press release irresistible, be sure to add background information about the topic<strong>. </strong></p><p>By providing the industry landscape upfront for the journalist, you&#x2019;re able to do half the job for them. It&#x2019;s often overlooked, but providing this kind of data is one of the easiest ways to make your release feel more down-to-Earth and not overtly promotional.</p><p>For example, if you launch a new food product specifically for kids, it is wise to inject proof points about the trends in adolescent snacking, the market potential, and the typical problems that parents face.</p><p>Another way to add value to your press release is by &#x2018;newsjacking,&#x2019; or relating your announcement to current events.</p><figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://www.contentgrip.com/content/images/2024/06/use-data-how-to-write-a-press-release-examples-1.webp" class="kg-image" alt="11 great press release examples (plus tips)" loading="lazy" width="1000" height="674" srcset="https://www.contentgrip.com/content/images/size/w600/2024/06/use-data-how-to-write-a-press-release-examples-1.webp 600w, https://www.contentgrip.com/content/images/2024/06/use-data-how-to-write-a-press-release-examples-1.webp 1000w" sizes="(min-width: 720px) 720px"><figcaption><span style="white-space: pre-wrap;">Press release source: PR Newswire</span></figcaption></figure><p>The above press release example by Jellysmack &#x2013; a global video creator company &#x2013; is on-point. On Valentine&#x2019;s Day, the firm highlighted a new trend in which social media audiences were becoming increasingly interested in content created by couples. The company added multiple data points to back its claims and then explained why the trend was happening.</p><p>Follow these tips and you&#x2019;re on your way to grasping how to write a press release that gets results.</p><h2 id="additional-press-release-examples">Additional press release examples</h2><p>Press release can be powerful for companies and brands that need to communicate with the public via the media. They inform the public about a brand&apos;s latest corporate actions, particularly those that will impact the company and its customers.</p><div class="kg-card kg-callout-card kg-callout-card-grey"><div class="kg-callout-emoji">&#x1F4A1;</div><div class="kg-callout-text"><b><strong style="white-space: pre-wrap;">Pro tip:</strong></b> Because it&apos;s the media that picks up a press release and turns it into a story, companies must ensure that their updates and announcements are in fact newsworthy, and not just business-as-usual happenings.</div></div><h3 id="1-product-launches">1. Product launches</h3><p>Announcing the launch of a new product is one of the most common reasons for issuing a press release. This type of release generally carries a positive and upbeat tone, as it aims to create excitement and awareness for the brand&apos;s new product.</p><figure class="kg-card kg-image-card"><img src="https://www.contentgrip.com/content/images/2024/06/press-release-examples---product-launch.webp" class="kg-image" alt="11 great press release examples (plus tips)" loading="lazy" width="1002" height="568" srcset="https://www.contentgrip.com/content/images/size/w600/2024/06/press-release-examples---product-launch.webp 600w, https://www.contentgrip.com/content/images/size/w1000/2024/06/press-release-examples---product-launch.webp 1000w, https://www.contentgrip.com/content/images/2024/06/press-release-examples---product-launch.webp 1002w" sizes="(min-width: 720px) 720px"></figure><p>Product launch press releases contain key info, such as technical specifications, uses of the product, and of course, advantages for the customers. TikTok&#x2019;s release on the launch of its Dare Me app, for example, mentions in the second paragraph how users can interact with each other and monetize content via the platform.</p><p>It&apos;s essential to understand that a press release for a product launch is not an isolated event. Typically, it&apos;s the culmination of a <a href="https://www.contentgrip.com/press-release-creation-distribution/" rel="noreferrer">strategic public relations </a>campaign. This campaign often involves a series of narratives that build up to the product launch, positioning it as a solution to previously highlighted issues. </p><p>Therefore, when crafting a product launch press release, it&apos;s crucial to ensure that it presents the product as a solution, directly addressing the problems outlined in earlier communications.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/press-release-creation-distribution/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Early-stage startup press release guide</div><div class="kg-bookmark-description">Discover key strategies for early-stage startups to create and distribute effective press releases.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/size/w256h256/2021/04/CG-icon-1.png" alt="11 great press release examples (plus tips)"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Atikah Amalia</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/2023/11/creating-distributing-press-release.jpg" alt="11 great press release examples (plus tips)" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h3 id="2-product-updates">2. Product updates</h3><p>Solutions and software often undergo upgrades, with considerable changes meriting a press release. Similar to product launches, product update PR should contain key info on what the new and improved features are, along with the benefits users will get.</p><figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://www.contentgrip.com/content/images/2024/06/press-release-examples---product-update.webp" class="kg-image" alt="11 great press release examples (plus tips)" loading="lazy" width="995" height="499" srcset="https://www.contentgrip.com/content/images/size/w600/2024/06/press-release-examples---product-update.webp 600w, https://www.contentgrip.com/content/images/2024/06/press-release-examples---product-update.webp 995w" sizes="(min-width: 720px) 720px"><figcaption><span style="white-space: pre-wrap;">Press release source: PR Newswire</span></figcaption></figure><p>Software giant Oracle released a big update to Java, now available as Java 17. The release hammers home the superiority of the latest version, namely with regard to software development. This shows that the release knows exactly who its audience will be: tech-related publications read by IT professionals.</p><h3 id="3-mergers-and-acquisitions">3. Mergers and acquisitions</h3><p>Mergers and acquisitions constitute major corporate moves that require announcements via press release. These are carefully crafted to ensure accuracy and transparency, as they will typically be noticed by competitors, industry players, and market analysts.</p><figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://www.contentgrip.com/content/images/2024/06/press-release-examples---mergers-and-acquisitions.webp" class="kg-image" alt="11 great press release examples (plus tips)" loading="lazy" width="826" height="355" srcset="https://www.contentgrip.com/content/images/size/w600/2024/06/press-release-examples---mergers-and-acquisitions.webp 600w, https://www.contentgrip.com/content/images/2024/06/press-release-examples---mergers-and-acquisitions.webp 826w" sizes="(min-width: 720px) 720px"><figcaption><span style="white-space: pre-wrap;">Press release source: Business Wire</span></figcaption></figure><p>Companies can choose whether to partially or fully disclose the financial aspects their M&amp;A deals. Most usually include quotes from companies involved in the deal to show that all sides recognize and support the corporate action. Further, this type of release outlines the ways a merger and acquisition will impact business operations while enhancing the products and services delivered to the market.</p><h3 id="4-partnerships">4. Partnerships</h3><p>Forming a big new partnership is another reason to make a formal announcement. These are highly strategic corporate actions that will hopefully boost a brand&apos;s standing in the market. Again, partnership announcements need to emphasize which segment of business, product, or service the two or more companies will collaborate on.</p><figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://www.contentgrip.com/content/images/2024/06/press-release-examples---partnerships.webp" class="kg-image" alt="11 great press release examples (plus tips)" loading="lazy" width="1001" height="395" srcset="https://www.contentgrip.com/content/images/size/w600/2024/06/press-release-examples---partnerships.webp 600w, https://www.contentgrip.com/content/images/size/w1000/2024/06/press-release-examples---partnerships.webp 1000w, https://www.contentgrip.com/content/images/2024/06/press-release-examples---partnerships.webp 1001w" sizes="(min-width: 720px) 720px"><figcaption><span style="white-space: pre-wrap;">Press release sourceL PR Newswire</span></figcaption></figure><p>Tech behemoths SAP and Amazon revealed their strategic partnership through a joint press release. The release clearly mentions which business units and solutions (Amazon Business and SAP Ariba) will tie-up with one another, given that both companies support a range of business arms. Even better, the release inserts a quote from a client who gives good word on the expected benefits of the partnership.</p><h3 id="5-awards-and-recognitions">5. Awards and recognitions</h3><p>Winning an award is a moment of pride for companies. Accolades acknowledge the excellence of a brand. This can be a valid reason for a company to distribute a press release, in the context of spotlighting its achievements.</p><figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://www.contentgrip.com/content/images/2024/06/press-release-examples---awards-and-recognitions.webp" class="kg-image" alt="11 great press release examples (plus tips)" loading="lazy" width="823" height="229" srcset="https://www.contentgrip.com/content/images/size/w600/2024/06/press-release-examples---awards-and-recognitions.webp 600w, https://www.contentgrip.com/content/images/2024/06/press-release-examples---awards-and-recognitions.webp 823w" sizes="(min-width: 720px) 720px"><figcaption><span style="white-space: pre-wrap;">Press release source: Business Wire</span></figcaption></figure><p>For example, <strong>The Red Dot: Brands and Communications Design 2021</strong> is a prestigious, international award that acknowledges brands for their leadership in product design, communication design, and design concepts. Designit issued a press release after winning an award. Given that awards have multiple categories, press releases such as Designit&#x2019;s need to specify the categories won, as well as other key facts about how and why the firm clinched the award. </p><h3 id="6-events">6. Events</h3><p>Organizers typically send out press releases weeks before an event, not just to raise awareness about the upcoming activity, but also to entice people to attend the event. Doing so can be important for public events, in which organizers need to generate a minimum amount of ticket sales to break even.</p><figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://www.contentgrip.com/content/images/2024/06/press-release-examples---events.webp" class="kg-image" alt="11 great press release examples (plus tips)" loading="lazy" width="818" height="296" srcset="https://www.contentgrip.com/content/images/size/w600/2024/06/press-release-examples---events.webp 600w, https://www.contentgrip.com/content/images/2024/06/press-release-examples---events.webp 818w" sizes="(min-width: 720px) 720px"><figcaption><span style="white-space: pre-wrap;">Press release source: Business Wire</span></figcaption></figure><p>Like MIT Sloan&#x2019;s announcement of its CFO summit, event press releases must lay out all the important details of an event &#x2013; from dates to themes and more. For conferences, listing down the names of prestigious speakers who will be there can help to draw the audience in for registration via a link provided or website mentioned.</p><h3 id="7-new-hires">7. New hires</h3><p>Announcing new hires is a way to get to know your company better. Who works for you and their experiences illustrate your company&#x2019;s or business&#x2019; values at work, and will also give your clients and audience an idea of who they are, their expertise, and what they bring to the table. </p><p>This press release is on point and concise, but still includes relevant quotes, visuals like photos, and newsworthy information about them. <br><br>This new hire PR from eBay shows us how it&#x2019;s done: concise and straightforward, yet still has everything you need to know about him. </p><figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://www.contentgrip.com/content/images/2024/06/press-release-examples-new-hires.webp" class="kg-image" alt="11 great press release examples (plus tips)" loading="lazy" width="1075" height="706" srcset="https://www.contentgrip.com/content/images/size/w600/2024/06/press-release-examples-new-hires.webp 600w, https://www.contentgrip.com/content/images/size/w1000/2024/06/press-release-examples-new-hires.webp 1000w, https://www.contentgrip.com/content/images/2024/06/press-release-examples-new-hires.webp 1075w" sizes="(min-width: 720px) 720px"><figcaption><span style="white-space: pre-wrap;">Press release source: eBay</span></figcaption></figure><p>Quotes from the newly appointed CEO and the company&#x2019;s board chairperson show how much they value good leadership, and bits about the new hire make the clients and audience understand why they can trust the company more.  </p><h3 id="8-new-business">8. New business</h3><p>Announcing a new business can be quite tricky when it comes to marketing it. However, it can be made easy with a press release. These press releases can not only include information about the business and its products, but also about the founders, their principles, and what drove them to pursue the business. </p><figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://www.contentgrip.com/content/images/2024/06/press-release-examples-new-business.webp" class="kg-image" alt="11 great press release examples (plus tips)" loading="lazy" width="1062" height="631" srcset="https://www.contentgrip.com/content/images/size/w600/2024/06/press-release-examples-new-business.webp 600w, https://www.contentgrip.com/content/images/size/w1000/2024/06/press-release-examples-new-business.webp 1000w, https://www.contentgrip.com/content/images/2024/06/press-release-examples-new-business.webp 1062w" sizes="(min-width: 720px) 720px"><figcaption><span style="white-space: pre-wrap;">Press release source: Apple</span></figcaption></figure><p>A well-written new business PR can bring the business closer to its consumers&#x2019; needs, such as this one for Apple TV+, Apple&#x2019;s own streaming platform which brings together all your favorite channels in one. This PR included all the new platform&#x2019;s features and assures its audience that this is the future of television. </p><h3 id="9-campaign-launches">9. Campaign launches</h3><p>Campaign launches are a unique way of letting your company&#x2019;s clients and audience know that you are proactive in showing your values and what you advocate for. It can also be an effective storytelling tool on special occasions or on holidays, like Christmas or Valentine&#x2019;s Day. </p><p>Take Coca-Cola&#x2019;s summer campaign from 2019 for example, where they released a TV ad that shows how each sip of Coke brings back good memories. </p><figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://www.contentgrip.com/content/images/2024/06/press-release-examples-new-campaign.webp" class="kg-image" alt="11 great press release examples (plus tips)" loading="lazy" width="1207" height="857" srcset="https://www.contentgrip.com/content/images/size/w600/2024/06/press-release-examples-new-campaign.webp 600w, https://www.contentgrip.com/content/images/size/w1000/2024/06/press-release-examples-new-campaign.webp 1000w, https://www.contentgrip.com/content/images/2024/06/press-release-examples-new-campaign.webp 1207w" sizes="(min-width: 720px) 720px"><figcaption><a href="https://www.coca-cola.co.uk/our-business/media-centre/coca-cola-reimagines-its-iconic-logo" rel="noreferrer"><span style="white-space: pre-wrap;">Press release source</span></a></figcaption></figure><p>The PR itself is concise and makes its consumers experience an immersive, evocative journey when they watch the ad. </p><h3 id="10-social-causes">10. Social causes</h3><p>A great way of showing that your brand or company also is active in your community and values is to create press releases that show your activity for social causes and advocacies, such as charity work, or programs for the underprivileged. <br><br>Ogilvy, one of the world&#x2019;s leading marketing and advertising companies, shows its solidarity with small businesses in the US affected by economic challenges during the COVID-19 pandemic. </p><figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://www.contentgrip.com/content/images/2024/06/press-release-examples-social-causes.webp" class="kg-image" alt="11 great press release examples (plus tips)" loading="lazy" width="939" height="964" srcset="https://www.contentgrip.com/content/images/size/w600/2024/06/press-release-examples-social-causes.webp 600w, https://www.contentgrip.com/content/images/2024/06/press-release-examples-social-causes.webp 939w" sizes="(min-width: 720px) 720px"><figcaption><a href="https://www.ogilvy.com/ideas/ogilvy-joins-diverse-coalition-launch-small-unites" rel="noreferrer"><span style="white-space: pre-wrap;">Press release source</span></a></figcaption></figure><p>They ran a press release showing the launch of Small Unites, an advocacy program rallying customers and communities across the US to support small businesses at the height of the pandemic. </p><p>Creating charity press releases shows that your company does not only work towards achieving its goals, but also makes sure it cares for its own community</p><h3 id="11-crisis-communications">11. Crisis communications </h3><p>When crises happen, brands and companies need to have strategies to be able to react to negative information quickly and effectively. </p><p>One should never neglect the risks of letting such a situation be left unaddressed; pretending nothing happened and hoping people forget the issue can sabotage the good standing of your brand.</p><p>Target, one of the retail giants in the US, experienced a data breach in 2014, causing chaos among their customers. </p><figure class="kg-card kg-image-card kg-card-hascaption"><img src="https://www.contentgrip.com/content/images/2024/06/press-release-examples-crisis-communications.webp" class="kg-image" alt="11 great press release examples (plus tips)" loading="lazy" width="1431" height="732" srcset="https://www.contentgrip.com/content/images/size/w600/2024/06/press-release-examples-crisis-communications.webp 600w, https://www.contentgrip.com/content/images/size/w1000/2024/06/press-release-examples-crisis-communications.webp 1000w, https://www.contentgrip.com/content/images/2024/06/press-release-examples-crisis-communications.webp 1431w" sizes="(min-width: 720px) 720px"><figcaption><span style="white-space: pre-wrap;">press release source: Target</span></figcaption></figure><p>To assure their customers of their data safety and the company&#x2019;s actions towards safeguarding them, the company published press releases updating customers during steps in the handling journey, such as the one above updating its customers of their ongoing investigation.</p><h2 id="case-study-crafting-a-compelling-press-release-message">Case study: crafting a compelling press release message</h2><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/imoto-pr-strategy/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">IMOTO&#x2019;s PR strategy: 35 million impressions in a week</div><div class="kg-bookmark-description">Discover how IMOTO&#x2019;s strategic PR campaign achieved 35 million impressions in a week, gaining international recognition for their electric motorcycles and green energy initiatives.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-75.png" alt="11 great press release examples (plus tips)"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Atikah Amalia</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/IMOTO-VISION-EV-Launch-7.jpg" alt="11 great press release examples (plus tips)" onerror="this.style.display = &apos;none&apos;"></div></a></figure><p>Crafting a compelling press release goes beyond just presenting your product or service; it involves weaving a narrative that aligns with your brand&#x2019;s vision and resonates with the media and your target audience. A great example of this is IMOTO&apos;s PR strategy during the launch of its VISION.Ev electric motorcycle in Indonesia.</p><p>The press release emphasized not only the product&#x2019;s advanced features&#x2014;like fast charging, a 160 km range, and touchscreen infotainment&#x2014;but also IMOTO&#x2019;s commitment to sustainability and local economic growth.</p><p>By tying the VISION.Ev to Indonesia&#x2019;s green energy goals and highlighting a 75% domestic component level, IMOTO positioned itself as a leader in the electric vehicle space. The company strategically targeted both local and international media, securing coverage in over 25 outlets, including <strong>Technode Global</strong>, <strong>e27</strong>, and <strong>KONTAN</strong>.</p><p>In essence, the success of a press release hinges on strategic planning and alignment with key narratives. By partnering effectively with media and addressing industry challenges, organizations can communicate effectively and strengthen their market presence.</p><h3 id="faq">FAQ</h3><h3 id="what-are-examples-of-a-press-release"><strong>What are examples of a press release?</strong></h3><p>Product launch, funding announcement, event update, executive hire, or crisis response.</p><h3 id="how-to-write-a-press-release-1"><strong>How to write a press release?</strong></h3><p>Start with a headline, write a short intro that answers the 5 W&#x2019;s, add quotes, include contact info.</p><h3 id="can-chatgpt-write-a-press-release"><strong>Can ChatGPT write a press release?</strong></h3><p>Yes, if you give it the facts, context, and quotes&#x2014;it can draft one in seconds.</p><h3 id="what-are-the-5-ws-in-a-press-release"><strong>What are the 5 W&apos;s in a press release?</strong></h3><p>Who, What, When, Where, Why. These help explain the full story upfront.</p><h3 id="what-is-press-release-format"><strong>What is press release format?</strong></h3><p>Headline, date/location, intro paragraph, body with quotes or details, boilerplate, contact info.</p><h3 id="how-many-press-releases-should-i-send"><strong>How many press releases should I send?</strong></h3><p>Only when you have real news. Quality matters more than quantity.</p><h3 id="what-are-the-5-parts-of-a-press-release"><strong>What are the 5 parts of a press release?</strong> </h3><p>Headline, lead paragraph, body, boilerplate, and media contact.</p><div class="kg-card kg-toggle-card" data-kg-toggle-state="close">
  134.            <div class="kg-toggle-heading">
  135.                <h4 class="kg-toggle-heading-text"><span style="white-space: pre-wrap;">Sources:</span></h4>
  136.                <button class="kg-toggle-card-icon" aria-label="Expand toggle to read content">
  137.                    <svg id="Regular" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24">
  138.                        <path class="cls-1" d="M23.25,7.311,12.53,18.03a.749.749,0,0,1-1.06,0L.75,7.311"/>
  139.                    </svg>
  140.                </button>
  141.            </div>
  142.            <div class="kg-toggle-content"><ol><li value="1"><span style="white-space: pre-wrap;">24Presse. Nestl&#xE9; Press Release Visual. https://www.24presse.com/content/images/wordpress/2019/11/pr-nestle.png</span></li><li value="2"><span style="white-space: pre-wrap;">Apple Newsroom. Apple Unveils Apple TV+. March 2019. https://www.apple.com/newsroom/2019/03/apple-unveils-apple-tv-plus-the-new-home-for-the-worlds-most-creative-storytellers/</span></li><li value="3"><span style="white-space: pre-wrap;">Business Wire. 2021 MIT Sloan CFO Summit Presents &#x201C;Optimism and Excellence&#x201D;. https://www.businesswire.com/news/home/20210914005113/en/2021-MIT-Sloan-CFO-Summit-Presents-%E2%80%9COptimism-and-Excellence%E2%80%9D-With-CFOs-From-Bristol-Myers-Squib-Spotify-Stripe-and-ViacomCBS</span></li><li value="4"><span style="white-space: pre-wrap;">Business Wire. Booz Allen Acquires Tracepoint. https://www.businesswire.com/news/home/20210913005178/en/Booz-Allen-Acquires-Tracepoint-Bolstering-Market-Leadership-in-Cybersecurity</span></li><li value="5"><span style="white-space: pre-wrap;">Business Wire. Designit Wins 2021 Red Dot Award. https://www.businesswire.com/news/home/20210914005809/en/Designit-wins-2021-Red-Dot-Award-in-Brand-Communication-Design</span></li><li value="6"><span style="white-space: pre-wrap;">Coca-Cola Media Center. https://www.coca-cola.com/gb/en/media-center</span></li><li value="7"><span style="white-space: pre-wrap;">Digital Information World. The Human Attention Span [Infographic]. 2018. https://www.digitalinformationworld.com/2018/09/the-human-attention-span-infographic.html</span></li><li value="8"><span style="white-space: pre-wrap;">eBay Inc. eBay Names Jamie Iannone Chief Executive Officer. 2020. https://investors.ebayinc.com/investor-news/press-release-details/2020/eBay-Inc-Names-Jamie-Iannone-Chief-Executive-Officer/default.aspx</span></li><li value="9"><span style="white-space: pre-wrap;">Ogilvy. Ogilvy Joins Diverse Coalition to Launch Small Unites. https://www.ogilvy.com/ideas/ogilvy-joins-diverse-coalition-launch-small-unites</span></li><li value="10"><span style="white-space: pre-wrap;">PR Newswire. Oracle Releases Java 17. https://www.prnewswire.com/news-releases/oracle-releases-java-17-301375959.html</span></li><li value="11"><span style="white-space: pre-wrap;">PR Newswire. SAP and Amazon Business Partner to Expand Buyer Choice. https://www.prnewswire.com/news-releases/sap-and-amazon-business-partner-to-expand-buyer-choice-301375971.html</span></li><li value="12"><span style="white-space: pre-wrap;">PR Newswire. XOXO: Jellysmack Finds That Social Media Audiences Are Enamored With Creator Couples. https://www.prnewswire.com/news-releases/xoxo-jellysmack-finds-that-social-media-audiences-are-enamored-with-creator-couples-content-especially-leading-up-to-valentines-day-301227871.html</span></li><li value="13"><span style="white-space: pre-wrap;">Rebecca R. DeCamp Blog. https://rebeccardecamp.wordpress.com/</span></li><li value="14"><span style="white-space: pre-wrap;">Target Corporate. Target Provides Update on Data Breach and Financial Performance. https://corporate.target.com/press/release/2014/01/target-provides-update-on-data-breach-and-financial-performance</span></li><li value="15"><span style="white-space: pre-wrap;">Titleist Media Center. Introducing the New Titleist AVX Golf Ball. https://mediacenter.titleist.com/en-AU/186491-introducing-the-new-titleist-avx-golf-ball-higher-speed-longer-distance-more-control</span></li></ol></div>
  143.        </div><p><strong><em>This post is created by ContentGrow, providing scalable and tailored content creation services for B2B brands and publishers worldwide.</em></strong><a href="https://calendly.com/enrickoman/call-with-contentgrow"><strong><em> <u>Book a discovery call</u></em></strong></a><strong><em> to learn more.</em></strong></p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/enrickoman/call-with-contentgrow?month=2022-09"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a call with ContentGrow (for brands &amp; publishers) - Enricko Lukman</div><div class="kg-bookmark-description">Thanks for booking a call with ContentGrow, a managed talent network of freelance media professionals ready to serve brands, publishers, and global content teams.Let&#x2019;s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://assets.calendly.com/assets/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a.png" alt="11 great press release examples (plus tips)"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://assets.calendly.com/assets/booking/ogimage-580d3a8621e91e703045f669f2ecaaa830761eeede7e142c135cee0a0b475faf.png?source=opengraph" alt="11 great press release examples (plus tips)" onerror="this.style.display = &apos;none&apos;"></div></a></figure><figure class="kg-card kg-image-card"><a href="https://www.contentgrow.com/"><img src="https://www.contentgrip.com/content/images/2021/04/ContentGrow-banner-2.jpg" class="kg-image" alt="11 great press release examples (plus tips)" loading="lazy" width="1000" height="563" srcset="https://www.contentgrip.com/content/images/size/w600/2021/04/ContentGrow-banner-2.jpg 600w, https://www.contentgrip.com/content/images/2021/04/ContentGrow-banner-2.jpg 1000w" sizes="(min-width: 720px) 720px"></a></figure>]]></content:encoded></item><item><title><![CDATA[The future of AI in marketing 2025: trends, tools and strategies]]></title><description><![CDATA[Discover AI marketing's future in 2025 with predictions on automation, personalization, decision-making, emerging tech, and ethical challenges.]]></description><link>https://www.contentgrip.com/future-ai-marketing/</link><guid isPermaLink="false">665e850ddeaaf30001602158</guid><category><![CDATA[Martech]]></category><dc:creator><![CDATA[Patrecia Meliana]]></dc:creator><pubDate>Thu, 22 May 2025 03:51:00 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2024/06/Future-of-AI-in-marketing-2025.webp" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2024/06/Future-of-AI-in-marketing-2025.webp" alt="The future of AI in marketing 2025: trends, tools and strategies"><p>The marketing landscape is changing dramatically as AI technologies advance at breakneck speed. By 2025, artificial intelligence won&apos;t just be a competitive advantage&#x2014;<strong>it will be essential for survival in the digital marketing world.</strong></p><p>The global AI in marketing market is projected to reach US$47.32 billion in 2025, up from US$12.05 billion in 2020, reflecting a <a href="https://www.seo.com/ai/marketing-statistics/"><u>CAGR of 36.6%</u></a>. Meanwhile, AI adoption is now mainstream, with <a href="https://www.amraandelma.com/best-ai-marketing-statistics/"><u>88% of marketers reporting the use of AI</u></a> in their daily operations as of 2025.</p><p>But this shift also comes with challenges: ethical governance, job displacement, and the pressure to adapt quickly. If you&#x2019;re still experimenting with AI tools, it&#x2019;s time to get serious.</p><p>In this article, we will explore the predictions for AI marketing in 2025 and beyond. We&apos;ll explore how AI will automate routine tasks, elevate personalization, and enhance decision-making processes. Additionally, we&apos;ll discuss emerging AI technologies and how to&#xA0; address the ethical challenges and workforce impacts that come with AI integration.</p><h2 id="short-on-time">Short on time?</h2><p>Here is a table of contents for quick access:</p><ul><li><a href="https://www.contentgrip.com/future-ai-marketing/#ai-marketing-trends-to-expect-in-2025" rel="noreferrer">AI marketing trends to expect in 2025</a></li><li><a href="https://www.contentgrip.com/future-ai-marketing/#emerging-ai-technologies-in-marketing" rel="noreferrer">Emerging AI technologies in marketing</a></li><li><a href="https://www.contentgrip.com/future-ai-marketing/#what-marketers-should-know" rel="noreferrer">What marketers should know</a></li><li><a href="https://www.contentgrip.com/future-ai-marketing/#top-ai-tools-for-marketing-teams-in-2025" rel="noreferrer">Top AI tools for marketing teams in 2025</a></li><li><a href="https://www.contentgrip.com/future-ai-marketing/#ethical-considerations-in-ai-marketing" rel="noreferrer">Ethical considerations in AI marketing</a></li><li><a href="https://www.contentgrip.com/future-ai-marketing/#frequently-asked-questions-faqs" rel="noreferrer">FAQs about AI marketing</a></li><li><a href="https://www.contentgrip.com/future-ai-marketing/#looking-for-more-insights-into-the-future-of-ai" rel="noreferrer">Looking for more insights into the future of AI?</a></li></ul><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/ai-marketing-tools/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Top 50 AI marketing tools in 2024</div><div class="kg-bookmark-description">Discover the best 50 AI-driven tools that will transform your marketing in 2024 and supercharge your strategies.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/size/w256h256/2021/04/CG-icon-1.png" alt="The future of AI in marketing 2025: trends, tools and strategies"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/size/w1200/2024/05/Top-50-AI-tools-for-marketing-this-2024.webp" alt="The future of AI in marketing 2025: trends, tools and strategies" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="ai-marketing-trends-to-expect-in-2025"><strong>AI marketing trends to expect in 2025</strong></h2><p>The future of AI in marketing will be shaped by major advancements in automation, personalization, and decision-making. Here are the key trends to expect by 2025:</p><h3 id="1-ai-automation-becomes-standard">1. AI automation becomes standard</h3><p>One key trend is the increasing use of AI to automate routine tasks. From handling FAQs to inventory planning, more workflows are going fully autonomous&#x2014;<strong>freeing up human teams for higher-level strategic work.</strong></p><p>More broadly, AI is driving clear productivity gains. <a href="https://coschedule.com/ai-marketing-statistics"><u>83% of marketers report increased efficiency</u></a>, <a href="https://coschedule.com/ai-marketing-statistics"><u>nearly 50% save 1&#x2013;5 hours weekly</u></a>, and <a href="https://coschedule.com/ai-marketing-statistics"><u>84% say it speeds up high-quality content delivery</u></a>. AI automation is no longer a novelty&#x2014;it&#x2019;s now a core part of modern marketing operations.</p><p>We can already see companies like <a href="https://www.zendesk.com/blog/ai-customer-service/"><u>Photobucket who utilizes Zendesk</u></a> bots to handle frequently asked questions and streamline customer interactions, significantly improving their response times by 14% and customer satisfaction ratings by 3%. Similarly,&#xA0;<a href="https://www.leafio.ai/inventory-optimization-solution/?utm_source=contentgrip.com&amp;utm_medium=partner&amp;utm_campaign=leafio.ai" rel="noreferrer">LEAFIO AI Inventory optimization</a>&#xA0;solution is helping retailers automate stock management processes, reducing manual forecasting work while increasing inventory turnover rates and minimizing excess stock situations.</p><h3 id="2-personalization-evolves-into-hyper-relevance">2. Personalization evolves into hyper-relevance</h3><p>AI will move from generic personalization to predictive anticipation. Platforms like <a href="http://jasper.ai"><u>Jasper.ai</u></a> can already personalize content deeply, and the future will only amplify this capability.</p><p>What&#x2019;s emerging is a new frontier&#x2014;where AI doesn&#x2019;t just respond, but anticipates. This includes AI that can fine-tune visual and narrative content dynamically, adapting based on user interaction data and campaign goals. Adobe&#x2019;s personalization efforts are already leaning in this direction.</p><p>The business case is clear. Around <a href="https://www.keevee.com/ai-marketing-statistics"><u>91% of consumers say they are more likely to shop</u></a> with brands that offer personalized experiences. AI-powered personalization engines have led to a <a href="https://www.zebracat.ai/post/ai-marketing-statistics"><u>35% increase in purchase frequency</u></a> and a <a href="https://www.zebracat.ai/post/ai-marketing-statistics"><u>21% boost in average order value</u></a>.</p><p><strong>It&#x2019;s not just personalization&#x2014;it&#x2019;s predictive anticipation.</strong></p><h3 id="3-ai-powered-decision-making-goes-mainstream">3. AI-powered decision-making goes mainstream</h3><p>Tools like <a href="https://clickup.com/ai"><u>ClickUp AI</u></a> help teams visualize data and generate automated reports. Expect AI-driven strategy planning, forecasting, and optimization to become the norm across departments.</p><p>The impact is significant. AI-driven analytics have been shown to <a href="https://www.zebracat.ai/post/ai-marketing-statistics"><u>improve decision-making speed by 78%</u></a>, while predictive analytics <a href="https://www.zebracat.ai/post/ai-marketing-statistics"><u>increase forecasting accuracy by 47%</u></a>, leading to smarter budget allocation and campaign planning.</p><p>In 2025, data-backed decision-making isn&#x2019;t just a competitive edge&#x2014;it&#x2019;s the new default.</p><h3 id="4-ethics-and-ai-governance-rise-in-priority">4. Ethics and AI governance rise in priority</h3><p>AI can unlock scale, but without ethical frameworks, it can backfire.</p><p>Responsible AI isn&#x2019;t optional&#x2014;it&#x2019;s a brand trust issue. Companies must create internal ethics committees and remain transparent in data use. With <a href="https://www.weforum.org/agenda/2024/03/ai-advances-governance-2024/"><u>127 countries having passed AI-related laws as of 2022</u></a>, compliance is no longer a suggestion.</p><p>A major hurdle for many organizations remains data privacy. In fact, around <a href="https://coschedule.com/ai-marketing-statistics"><u>40% of marketers cite data privacy concerns</u></a> as the top barrier to adopting AI tools.</p><p><strong>Failing to address these questions won&#x2019;t just attract fines&#x2014;it could erode customer trust.</strong></p><h3 id="5-ai-integrations-will-significantly-impact-the-workforce">5. AI integrations will significantly impact the workforce</h3><p>The automation of routine work is undeniable, but rather than displacing talent, it&#x2019;s reframing roles. Creative and strategic positions are evolving into AI-enhanced hybrid functions, where marketers co-create with algorithms, test faster, and iterate more deeply.</p><p>Still, the shift brings concern. Around <a href="https://pixis.ai/blog/ai-marketing-statistics/"><u>59.8% of marketers worry that AI may replace</u></a> their roles&#x2014;up sharply from 35.6% in 2023. While automation is streamlining workflows, it&#x2019;s also sparking anxiety about job security.</p><p>McKinsey predicts <a href="https://www.mckinsey.com/mgi/our-research/generative-ai-and-the-future-of-work-in-america"><u>30% of work hours</u></a> could be automated by 2030&#x2014;but this also means <a href="https://www.greataiprompts.com/guide/ai-jobs-statistics/"><u>97 million</u></a> new roles could emerge. The key is training marketers to work with AI, not compete against it.</p><p><strong>Future-ready teams won&#x2019;t just use AI&#x2014;they&#x2019;ll think with it.</strong></p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/impact-of-ai-on-marketing-careers/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Impact of AI on marketing jobs: challenges and opportunities</div><div class="kg-bookmark-description">Explore how the rise of artificial intelligence is transforming the landscape of marketing jobs, presenting both challenges and opportunities for professionals.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-263.png" alt="The future of AI in marketing 2025: trends, tools and strategies"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/Navigating-the-impact-of-AI-on-marketing-careers-threats-and-opportunities-1.webp" alt="The future of AI in marketing 2025: trends, tools and strategies" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="emerging-ai-technologies-in-marketing"><strong>Emerging AI technologies in marketing</strong></h2><p>AI isn&#x2019;t just improving existing workflows&#x2014;it&#x2019;s enabling completely new ones.</p><h3 id="1-predictive-customer-insights">1. Predictive customer insights</h3><p>Deep learning is pushing predictive analytics to new heights. Brands can now anticipate user behavior with precision, using this foresight to orchestrate smarter journeys and optimize conversion paths.</p><p>Platforms like Salesforce and Adobe are leading the shift toward predictive marketing, using deep learning to analyze customer needs before they&#x2019;re expressed.</p><h3 id="2-generative-ai-for-branded-content">2. Generative AI for branded content</h3><p>Generative AI is set to transform content creation in marketing by 2025&#x2014;delivering assets faster, cheaper, and with greater brand alignment. Tools like GPT-4 and Synthesia can already write in your brand voice, adapt content to different channels, and scale production effortlessly.</p><p>But its value goes beyond execution&#x2014;AI is becoming a creative partner, too. Platforms like WPP Open now include features such as &#x201C;Unspoken Truths&#x201D; and &#x201C;Shower Thoughts&#x201D;, helping marketers uncover hidden insights and spark fresh campaign ideas.</p><p>The trend is clear: generative AI isn&#x2019;t replacing human creativity&#x2014;it&#x2019;s amplifying it, from ideation to delivery.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/us-marketers-generative-ai-2025/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Generative AI: the key to marketing success post-cookie era</div><div class="kg-bookmark-description">Google&#x2019;s decision to retain third-party cookies changes the role of Generative AI in marketing strategies.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-265.png" alt="The future of AI in marketing 2025: trends, tools and strategies"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/US-marketers-bet-big-on-Generative-AI-for-2025-trends-and-insights-1.webp" alt="The future of AI in marketing 2025: trends, tools and strategies" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h3 id="3-ai-enhanced-programmatic-advertising">3. AI-enhanced programmatic advertising</h3><p>Programmatic advertising will see significant advancements through the use of AI. Emerging AI technologies will bring more precision and efficiency to ad buying, enabling real-time bidding and audience targeting at an unprecedented scale.</p><p>Companies like The Trade Desk are using AI to deliver smarter, more dynamic ad placements through real-time data analysis and creative optimization.</p><h3 id="4-sentiment-analysis-with-emotional-depth">4. &#xA0;Sentiment analysis with emotional depth</h3><p>Sentiment analysis technology is evolving rapidly, with new AI models capable of understanding and interpreting human emotions more accurately. By 2025, marketers will leverage these advancements to gain deeper insights into customer sentiments across various channels, including social media, reviews, and customer service interactions.</p><p>Tools like Clarabridge and Brandwatch are taking sentiment analysis to the next level&#x2014;beyond polarity to contextual emotion detection.</p><h3 id="5-ai-powered-hyper-personalization">5. AI-powered hyper-personalization</h3><p>Hyper-personalization, driven by emerging AI technologies, will take personalized marketing to the next level. Expect real-time, multi-channel personalization thanks to tools like Dynamic Yield and Persado that integrate behavioral and transactional data.</p><h3 id="6-augmented-reality-ar-powered-by-ai">6. Augmented reality (AR) powered by AI</h3><p>The integration of AI with augmented reality (AR) is another emerging trend set to impact marketing significantly. AI-enhanced AR experiences will provide customers with interactive and immersive ways to engage with products and brands.</p><p>Snap Inc. and Shopify are developing AI-enhanced AR features, such as:</p><ul><li>Personalized virtual try-ons</li><li>Adaptive in-store experiences</li><li>Contextual overlays</li></ul><p>Expect AR to become more than a gimmick&#x2014;it&#x2019;ll be part of the sales funnel.</p><h3 id="7-agentic-ai-the-rise-of-autonomous-collaboration">7. Agentic AI: the rise of autonomous collaboration</h3><p>AI agents are evolving from simple task tools into autonomous collaborators that can manage entire marketing campaigns. Platforms like Omneky now deploy agents to generate, launch, and optimize omnichannel ads across Meta, Google, and TikTok. Similarly, Adobe is enabling agents to tailor campaigns based on user behavior in real time.</p><p>Supporting this shift are technologies like Anthropic&#x2019;s MCP and Google&#x2019;s A2A, which allow agents to share context and collaborate fluidly.</p><p>Soon, marketers may delegate full campaign cycles to AI&#x2014;with agents planning, executing, and learning independently. But this autonomy also raises new concerns around trust, alignment, and control.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/what-are-ai-agents/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">What is an AI agent? how companies use it to get work done</div><div class="kg-bookmark-description">These AI agents don&#x2019;t just respond&#x2014;they complete tasks that used to eat up hours.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-264.png" alt="The future of AI in marketing 2025: trends, tools and strategies"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Atikah Amalia</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/ai_agents_icons.webp" alt="The future of AI in marketing 2025: trends, tools and strategies" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h3 id="8-ai-visibility-optimization-for-search-generative-engine-optimization-or-geo">8. AI visibility optimization for search (Generative Engine Optimization or GEO)</h3><p>With generative AI platforms like ChatGPT and Claude influencing how people access content, a new discipline is emerging: Generative Engine Optimization (GEO).</p><p>Marketers must now optimize not just for traditional search, but for AI engines that summarize and recommend content. This means reevaluating SEO strategies through the lens of AI discoverability&#x2014;something that companies like Peec AI are helping make possible.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/how-to-get-indexed-by-chatgpt-search/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">How to get indexed on ChatGPT search</div><div class="kg-bookmark-description">Want your content to be seen on ChatGPT search? Here&#x2019;s how to get indexed and stay ahead on this fast-growing AI platform.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-378.png" alt="The future of AI in marketing 2025: trends, tools and strategies"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Atikah Amalia</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/chatgpt-search-indexing-10.webp" alt="The future of AI in marketing 2025: trends, tools and strategies" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="what-marketers-should-know">What marketers should know</h2><p>AI is no longer a side project&#x2014;it&#x2019;s quickly becoming core to every high-performing marketing team. The speed of innovation in 2025 demands more than just tool adoption. It requires new mindsets, cross-functional fluency, and strategic awareness of how automation, personalization, and AI agents reshape the marketer&apos;s role.</p><p>Here&#x2019;s how to keep your edge:</p><ul><li><strong>Upskill now, not later</strong>: Equip your team to work with AI tools like Jasper for content, ClickUp for operations, and Synthesia for video. These are no longer nice-to-haves&#x2014;they&#x2019;re foundational.</li><li><strong>Audit your AI ethics</strong>: Don&#x2019;t wait for regulators to define your guardrails. Review your use of consumer data, bias mitigation, and algorithm transparency before trust becomes a liability.</li><li><strong>Future-proof your roles</strong>: Focus on training strategists and creatives to prompt, refine, and QA AI outputs. These hybrid roles will be the linchpins of marketing orgs in the agentic era.</li><li><strong>Experiment with new formats</strong>: Synthetic media, AR overlays, and dynamic personalization are now within reach. Start testing what resonates&#x2014;and what doesn&#x2019;t&#x2014;with your audience.</li><li><strong>Stay human</strong>: As automation scales, so does the risk of sounding robotic. Keep your messaging grounded in empathy, brand voice, and cultural context.</li></ul><p><strong>Smart marketers won&#x2019;t just <em>use</em> AI. They&#x2019;ll build systems, teams, and playbooks around it&#x2014;while staying rooted in what makes brands meaningful.</strong></p><figure class="kg-card kg-embed-card"><iframe width="200" height="113" src="https://www.youtube.com/embed/3MwMII8n1qM?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen title="What Will Happen to Marketing in the Age of AI? | Jessica Apotheker | TED"></iframe></figure><h2 id="top-ai-tools-for-marketing-teams-in-2025">Top AI tools for marketing teams in 2025</h2><p>AI marketing platforms like Adobe Sensei and Google Marketing Platform are streamlining workflows by integrating data analysis, campaign management, and predictive modeling into a single interface. These platforms empower marketers to make faster, more informed decisions.</p><p>Here&#x2019;s a shortlist of the best AI tools and platforms already in play:</p><ul><li><a href="https://www.machinetranslation.com/">MachineTranslation.com</a>: AI-driven multilingual content translation</li><li>Jasper AI: Content generation.</li><li>HubSpot: Marketing automation.</li><li>Optmyzr: PPC management.</li><li><a href="https://www.synthesia.io/?via=contentgrip" rel="noreferrer">Synthesia</a>: AI-driven video creation.</li></ul><h2 id="ethical-considerations-in-ai-marketing"><strong>Ethical considerations in AI marketing</strong></h2><p><strong>One key ethical consideration in AI marketing is data privacy</strong>. As AI systems rely heavily on vast amounts of consumer data to personalize marketing efforts, there is a growing concern about how this data is collected, stored, and used. Companies must ensure that they are transparent about their data practices and comply with regulations such as the <a href="https://gdpr-info.eu/"><u>GDPR (General Data Protection Regulation)</u></a> to protect consumer privacy. A breach in data privacy can lead to a loss of consumer trust and severe legal consequences.</p><div class="kg-card kg-callout-card kg-callout-card-green"><div class="kg-callout-emoji">&#x1F4A1;</div><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">Content Collision provides performance-based digital PR services and B2B content marketing services for tech startups in APAC and beyond. </strong></b></i><a href="https://calendly.com/contentcollision/call-with-c2?ref=contentgrip.com"><u><i><b><strong class="italic underline" style="white-space: pre-wrap;">Book a discovery call</strong></b></i></u></a><i><b><strong class="italic" style="white-space: pre-wrap;"> to learn more.</strong></b></i></div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/contentcollision/call-with-c2?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a call with Content Collision (APAC PR services) - Content Collision</div><div class="kg-bookmark-description">Thanks for booking a call with Content Collision, a digital PR agency for tech startups in APAC.Let&#x2019;s chat a bit about your content needs and see if C2 is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your company email and website, along with the reason for your</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://assets.calendly.com/assets/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a.png" alt="The future of AI in marketing 2025: trends, tools and strategies"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://d3v0px0pttie1i.cloudfront.net/uploads/user/logo/30405695/opengraph_37f57ed8.jpg?source=opengraph" alt="The future of AI in marketing 2025: trends, tools and strategies" onerror="this.style.display = &apos;none&apos;"></div></a></figure><p>Another important ethical issue is <strong>the potential for bias in AI algorithms</strong>. AI systems can unintentionally perpetuate and amplify existing biases in the data they are trained on, leading to unfair and discriminatory marketing practices. For example, <a href="https://edri.org/wp-content/uploads/2021/06/EDRi_Discrimination_Online.pdf"><u>certain demographic groups may be unfairly targeted or excluded from marketing campaigns.</u></a> To mitigate this, companies should regularly audit their AI systems for bias and ensure diverse and representative data sets are used for training these models.</p><p><strong>The transparency and explainability of AI systems in marketing are also critical ethical considerations</strong>. Consumers have the right to understand how decisions that affect them are made, yet AI algorithms are often seen as &quot;black boxes&quot; with complex and opaque decision-making processes. Marketers should strive to make AI systems more transparent and provide clear explanations of how consumer data is used and how marketing decisions are made. This transparency can help build trust and ensure that consumers feel comfortable with the use of AI in marketing.</p><p>Lastly, the impact of AI on employment within the marketing industry is a significant ethical consideration. <strong>While AI can enhance efficiency and productivity, it can also lead to job displacement</strong> as automated systems take over tasks traditionally performed by humans. Companies should consider strategies for reskilling and upskilling their workforce to ensure that employees can adapt to the changing landscape and continue to contribute meaningfully to the organization.</p><p><strong>Ignoring these issues won&#x2019;t just lead to fines. It can erode trust and damage your brand.</strong></p><h2 id="frequently-asked-questions-faqs">Frequently asked questions (FAQs)</h2><h3 id="1-what-is-ai-in-marketing">1. What is AI in marketing?</h3><p>AI in marketing refers to the use of artificial intelligence technologies to enhance marketing processes, strategies, and outcomes. From automating repetitive tasks to providing predictive analytics, AI enables marketers to better understand and engage with their audiences.</p><p>Through machine learning and natural language processing, AI tools analyze vast amounts of data to uncover insights, predict customer behavior, and optimize campaigns. These tools are already transforming areas like customer segmentation, content creation, and advertising.</p><h3 id="2-how-to-use-ai-in-marketing">2. How to use AI in marketing</h3><p>To integrate AI into your marketing strategy, follow these actionable steps:</p><ol><li><strong>Assess your needs</strong>: Identify the specific marketing challenges you aim to address, such as improving customer segmentation, creating personalized content, or optimizing ad placements.</li><li><strong>Choose the right tools</strong>: Select AI platforms that align with your objectives. Tools like HubSpot for marketing automation, Jasper AI for content creation, and Salesforce Einstein for predictive analytics are excellent options.</li><li><strong>Train your team</strong>: Ensure your marketing team understands how to use AI tools effectively. Provide training and resources to enhance their skills.</li><li><strong>Monitor and refine</strong>: Continuously evaluate the performance of AI-driven initiatives and adjust strategies as needed for optimal results.</li></ol><h2 id="looking-for-more-insights-into-the-future-of-ai">Looking for more insights into the future of AI?</h2><p>Here are some more articles that explore the future of AI:</p><ul><li><a href="https://www.contentgrip.com/manus-ai-for-marketing/"><u>https://www.contentgrip.com/manus-ai-for-marketing/</u></a></li><li><u>https://www.contentgrip.com/ai-agents-for-marketers/</u></li><li><a href="https://www.contentgrip.com/ai-agents-for-marketing/#whats-next-for-ai-agents-in-marketing"><u>https://www.contentgrip.com/ai-agents-for-marketing/</u></a></li><li><a href="https://www.contentgrip.com/impact-of-ai-on-marketing-careers/"><u>https://www.contentgrip.com/impact-of-ai-on-marketing-careers/</u></a></li><li><u>https://www.contentgrip.com/the-future-of-video-advertising-ai-powered-solutions-explained/</u></li></ul><div class="kg-card kg-callout-card kg-callout-card-grey"><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">This post is created by ContentGrow, providing scalable and tailored content creation services for B2B brands and publishers worldwide.</strong></b></i><a href="https://calendly.com/enrickoman/call-with-contentgrow"> <u><i><b><strong class="italic underline" style="white-space: pre-wrap;">Book a discovery call</strong></b></i></u></a><i><b><strong class="italic" style="white-space: pre-wrap;"> to learn more.</strong></b></i></div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/enrickoman/call-with-contentgrow?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a call with ContentGrow (for brands &amp; publishers) - ContentGrow</div><div class="kg-bookmark-description">Thanks for booking a call with ContentGrow, a managed talent network of freelance media professionals ready to serve brands, publishers, and global content teams.Let&#x2019;s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://assets.calendly.com/assets/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a.png" alt="The future of AI in marketing 2025: trends, tools and strategies"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://d3v0px0pttie1i.cloudfront.net/uploads/user/logo/13226712/opengraph_4dc79812.png?source=opengraph" alt="The future of AI in marketing 2025: trends, tools and strategies" onerror="this.style.display = &apos;none&apos;"></div></a></figure><figure class="kg-card kg-image-card"><img src="https://lh7-us.googleusercontent.com/ZxWxhMCW8lR11BHPUxPNrQNNShtZizRnC-zJn6y8smTFUVIC062jdj9pwI9l4fgZrft66PrzE63dRkMIl_vhbk5TJ9hXUR0x8nmWF-fZa94bEolMygCsG_YqoUyqOqyDUfNppp-9Tzoqa89hzKp1bNQ" class="kg-image" alt="The future of AI in marketing 2025: trends, tools and strategies" loading="lazy" width="1000" height="563"></figure>]]></content:encoded></item><item><title><![CDATA[Can AI master Gen Z humor? What marketers should know about meme-based marketing]]></title><description><![CDATA[As brands embrace AI for meme marketing, the challenge remains: can machines really capture Gen Z’s chaotic humor?]]></description><link>https://www.contentgrip.com/ai-meme-marketing-gen-z-humor/</link><guid isPermaLink="false">682d8790064f33000169b654</guid><category><![CDATA[Martech]]></category><dc:creator><![CDATA[Patrecia Meliana]]></dc:creator><pubDate>Wed, 21 May 2025 08:10:11 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2025/05/Can-AI-master-Gen-Z-humor.webp" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2025/05/Can-AI-master-Gen-Z-humor.webp" alt="Can AI master Gen Z humor? What marketers should know about meme-based marketing"><p>You&#x2019;ve probably seen one by now: a weirdly off-kilter AI-generated meme that somehow <em>almost</em> works&#x2014;or completely crashes and burns in the funniest way possible.</p><p>Whether it&apos;s a dog yelling about spreadsheets or a cat discussing venture capital, these machine-made jokes are flooding timelines. But here&#x2019;s the real question for marketers:</p><p><strong>Can AI ever really capture the irony-laced, chaos-loving humor of Gen Z?</strong></p><figure class="kg-card kg-image-card"><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXct46fubcMiyMZNMoM9F_8SB-mGYHP_SXpVS12I1-JlZyE40kYUEHL2CRa6nZpaigGqyhbIb-OIEUrBJedt3uqgi9VnSaBsdw3NVaGQGxq2QCdBRWbGAfVDvyJpa6gyM5TUfa1HmA?key=aK5WBk17eMTEgYOIbOfyKoUq" class="kg-image" alt="Can AI master Gen Z humor? What marketers should know about meme-based marketing" loading="lazy" width="602" height="302"></figure><p>The stakes are higher than they seem. Brands that incorporate memes into their strategy have seen a 25% increase in engagement and up to 30% higher recall rates compared to traditional ads.</p><p>Memes are also shared seven times more than non-meme content on social platforms, making them one of the most viral content types available to marketers today. With 70% of meme consumers aged 18&#x2013;34, this format hits squarely within Gen Z and Millennial demographics.</p><p>This article dives into the rise of AI meme generators, the challenge of coding humor, real-world brand examples, and what marketers need to know before handing their memes over to machines.</p><h2 id="short-on-time"><strong>Short on time?</strong></h2><p>Here&#x2019;s a table of contents for quick access:</p><ul><li><a href="https://www.contentgrip.com/ai-meme-marketing-gen-z-humor/#what-are-humor-engines-and-ai-meme-generators" rel="noreferrer">What are humor engines and AI meme generators?</a></li><li><a href="https://www.contentgrip.com/ai-meme-marketing-gen-z-humor/#why-gen-z-humor-is-especially-hard-to-code" rel="noreferrer">Why Gen Z humor is especially hard to code</a></li><li><a href="https://www.contentgrip.com/ai-meme-marketing-gen-z-humor/#brand-meme-marketing-in-action" rel="noreferrer">Brand meme marketing in action</a></li><li><a href="https://www.contentgrip.com/ai-meme-marketing-gen-z-humor/#what-marketers-need-to-know" rel="noreferrer">What marketers need to know</a></li></ul><h2 id="what-are-humor-engines-and-ai-meme-generators"><strong>What are humor engines and AI meme generators?</strong></h2><p><strong>Humor engines</strong> are AI models trained to recognize and generate humor&#x2014;often by learning from thousands (or millions) of jokes, memes, captions, and formats. These models aim to automate what once took human wit: turning trending ideas or images into viral-worthy content.</p><p>Popular tools include:</p><ul><li><strong>Supermeme.ai</strong> &#x2013; Turns text into memes using over 1,000 templates. Offers multilingual support and even AI personas.</li></ul><figure class="kg-card kg-image-card"><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXcVJWVc39w4QSpxGq_5tFUpksIxPx_q1ZgQf0_nxRssh51oC9QUCvqo2NMbKOHAu93e6XeTprkuiTwYAGvIyJi6gUAVLQcsQTxpFnG1JLUMovdLqg3UbNABw05TpeUbqZrSDBkFmA?key=aK5WBk17eMTEgYOIbOfyKoUq" class="kg-image" alt="Can AI master Gen Z humor? What marketers should know about meme-based marketing" loading="lazy" width="602" height="367"></figure><ul><li><strong>MemeCam</strong> &#x2013; Leverages GPT-4o&#x2019;s image capabilities to scan uploaded photos and generate humorous, context-aware captions.</li></ul><figure class="kg-card kg-image-card"><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXdzloU4IuFH-2YTDRwVtbfNX-YL4aJtEE2l0_X8nkoYqdwghKAzFyGhRW5XxpLplEw23WEL6H7GGVGhjefxljy6gCmEKgFPHZE0F4Lzrao1joyvrP6WuPvFzqgGVYaUyB61CfJ6xg?key=aK5WBk17eMTEgYOIbOfyKoUq" class="kg-image" alt="Can AI master Gen Z humor? What marketers should know about meme-based marketing" loading="lazy" width="602" height="348"></figure><ul><li><strong>ChatGPT </strong>- has a variety of AI meme generators built by users</li></ul><figure class="kg-card kg-image-card"><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXcO6LYL0opLze1DGWdYTMI96xoIF6s4WynqBeLzWigdoYfYBaM9h8E5i3GafkmI6HPcotGK15IFUBC4twyJM8tXJyfcK5mZRGbm6L6cOt5ClOaGL3O6PNDkkthMCgpGwdSVVNuZ?key=aK5WBk17eMTEgYOIbOfyKoUq" class="kg-image" alt="Can AI master Gen Z humor? What marketers should know about meme-based marketing" loading="lazy" width="602" height="325"></figure><p>These platforms typically learn by mimicking existing meme formats and joke structures. The AI analyzes language patterns, cultural references, and visual cues, then generates content aligned with popular humor styles. It&apos;s clever, scalable&#x2014;and imperfect.</p><h2 id="why-gen-z-humor-is-especially-hard-to-code"><strong>Why Gen Z humor is especially hard to code</strong></h2><p>If you&#x2019;ve ever felt like Gen Z memes make no sense&#x2026; you&#x2019;re not alone. And AI models are just as confused.</p><p><strong>Gen Z humor</strong> thrives on <strong>absurdity, self-reference, and randomness</strong>. It&apos;s layered, emotionally charged, and often designed to confuse as much as entertain. Here&#x2019;s what makes it tough for algorithms:</p><ul><li><strong>Deep-fried memes</strong> &#x2013; So overly edited they become surreal.</li><li><strong>Ironic TikToks</strong> &#x2013; Parodying mainstream trends in deadpan or exaggerated ways.</li><li><strong>No-context captions</strong> &#x2013; Pairing unrelated images and text for humor that leaves interpretation to the viewer.</li></ul><p>Gen Z also uses humor to process serious issues&#x2014;like climate anxiety, politics, or social injustice. In these cases, memes act as both critique and coping mechanism, combining levity with layered meaning. That&#x2019;s something most AI still can&#x2019;t replicate&#x2014;<strong>emotional nuance, timing, and cultural fluency.</strong></p><h2 id="brand-meme-marketing-in-action"><strong>Brand meme marketing in action</strong></h2><p>Despite these challenges, brands are already experimenting with memes&#x2014;some with the help of AI tools. Here are three examples:</p><ul><li><strong>Atlassian&#x2019;s Confluence</strong> used a &#x201C;2022 vs. 2023&#x201D; meme to show the leap from manual work to automation. It hit home with tech-forward professionals and made a dry SaaS pitch relatable.</li></ul><figure class="kg-card kg-embed-card"><blockquote class="twitter-tweet"><p lang="en" dir="ltr">Doing everything manually is so 2022. &#x1F609; Level up with Confluence Cloud Premium and explore Automation: <a href="https://t.co/iWphv4wRhz">https://t.co/iWphv4wRhz</a> <a href="https://t.co/Mlcpdlhl05">pic.twitter.com/Mlcpdlhl05</a></p>&#x2014; Atlassian Confluence (@Confluence) <a href="https://twitter.com/Confluence/status/1697675713086730678?ref_src=twsrc%5Etfw">September 1, 2023</a></blockquote>
  144. <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></figure><ul><li><strong>Content Beta</strong> shared a meme of a designer being tempted by a banana labeled &#x201C;AI tools.&#x201D; It playfully highlighted real friction in design workflows&#x2014;and resonated with AI-curious creatives.</li></ul>
  145. <!--kg-card-begin: html-->
  146. <blockquote class="instagram-media" data-instgrm-captioned data-instgrm-permalink="https://www.instagram.com/reel/CtRGmdBo52n/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="14" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:16px;"> <a href="https://www.instagram.com/reel/CtRGmdBo52n/?utm_source=ig_embed&amp;utm_campaign=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank"> <div style=" display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"></div></div></div><div style="padding: 19% 0;"></div> <div style="display:block; height:50px; margin:0 auto 12px; width:50px;"><svg width="50px" height="50px" viewbox="0 0 60 60" version="1.1" xmlns="https://www.w3.org/2000/svg" xmlns:xlink="https://www.w3.org/1999/xlink"><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g transform="translate(-511.000000, -20.000000)" fill="#000000"><g><path d="M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631"/></g></g></g></svg></div><div style="padding-top: 8px;"> <div style=" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;">View this post on Instagram</div></div><div style="padding: 12.5% 0;"></div> <div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"><div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"></div> <div style="background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"></div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"></div></div><div style="margin-left: 8px;"> <div style=" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div> <div style=" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)"></div></div><div style="margin-left: auto;"> <div style=" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div> <div style=" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div> <div style=" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div></div></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"></div></div></a><p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/reel/CtRGmdBo52n/?utm_source=ig_embed&amp;utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank">A post shared by Content Beta | Creative team-as-a-subscription (@contentbeta)</a></p></div></blockquote>
  147. <script async src="//www.instagram.com/embed.js"></script>
  148. <!--kg-card-end: html-->
  149. <ul><li><strong>BarkBox</strong> regularly crafts pet-centric memes that tap into shared experiences of dog owners, building loyalty through humor that&#x2019;s both niche and universally funny.</li></ul>
  150. <!--kg-card-begin: html-->
  151. <blockquote class="instagram-media" data-instgrm-captioned data-instgrm-permalink="https://www.instagram.com/p/DD0V08kP822/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="14" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:16px;"> <a href="https://www.instagram.com/p/DD0V08kP822/?utm_source=ig_embed&amp;utm_campaign=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank"> <div style=" display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"></div></div></div><div style="padding: 19% 0;"></div> <div style="display:block; height:50px; margin:0 auto 12px; width:50px;"><svg width="50px" height="50px" viewbox="0 0 60 60" version="1.1" xmlns="https://www.w3.org/2000/svg" xmlns:xlink="https://www.w3.org/1999/xlink"><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g transform="translate(-511.000000, -20.000000)" fill="#000000"><g><path d="M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631"/></g></g></g></svg></div><div style="padding-top: 8px;"> <div style=" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;">View this post on Instagram</div></div><div style="padding: 12.5% 0;"></div> <div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"><div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"></div> <div style="background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"></div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"></div></div><div style="margin-left: 8px;"> <div style=" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div> <div style=" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)"></div></div><div style="margin-left: auto;"> <div style=" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div> <div style=" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div> <div style=" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div></div></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"></div></div></a><p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/DD0V08kP822/?utm_source=ig_embed&amp;utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank">A post shared by BarkBox (@barkbox)</a></p></div></blockquote>
  152. <script async src="//www.instagram.com/embed.js"></script>
  153. <!--kg-card-end: html-->
  154. <p>These brands didn&#x2019;t just go viral&#x2014;they used memes to deepen community and convey product value with zero jargon.</p><p>Some used AI tools. <strong>All relied on <em>human taste</em> to ensure the humor hit the mark.</strong></p><h2 id="what-marketers-need-to-know"><strong>What marketers need to know</strong></h2><p>Before handing your meme strategy over to the bots, here are five takeaways:</p><ol><li><strong>Use AI for inspiration, not automation</strong>Let tools generate drafts or ideas, but apply a human filter to refine tone and timing.</li><li><strong>Know your audience</strong>Gen Z can spot forced &quot;relatable&quot; content instantly. Prioritize authenticity over trend-chasing.</li><li><strong>Avoid over-branding</strong>Subtlety matters. A meme should feel like a joke, not a sales pitch in disguise.</li><li><strong>Test before posting</strong>What seems funny to an algorithm&#x2014;or even a marketing team&#x2014;might fall flat publicly. Run test rounds in private groups or with trusted community members.</li><li><strong>Don&#x2019;t ignore ethics</strong>Humor can backfire, especially if it touches on sensitive topics. AI doesn&#x2019;t understand boundaries&#x2014;marketers must set them.</li></ol><p>So, can AI master Gen Z humor? Not yet&#x2014;but it can help.</p><p>AI meme tools can save time, spark ideas, and streamline content production. But they&#x2019;re still far from capturing the full complexity of Gen Z&#x2019;s emotional, ironic, and layered humor.</p><p><strong>Bottom line: AI can assist, but it can&#x2019;t replace.</strong></p><p>Until machines understand irony, cultural nuance, and emotional subtext, smart marketers will treat AI meme tools as a co-creator&#x2014;not the punchline.</p><div class="kg-card kg-callout-card kg-callout-card-grey"><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">This post is created by ContentGrow, providing scalable and tailored content creation services for B2B brands and publishers worldwide.</strong></b></i><a href="https://calendly.com/enrickoman/call-with-contentgrow"> <u><i><b><strong class="italic underline" style="white-space: pre-wrap;">Book a discovery call</strong></b></i></u></a><i><b><strong class="italic" style="white-space: pre-wrap;"> to learn more.</strong></b></i></div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/enrickoman/call-with-contentgrow?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a discovery call (for brands &amp; publishers) - ContentGrow</div><div class="kg-bookmark-description">Thanks for booking a call with ContentGrow. We provide scalable and tailored content creation services for B2B brands and publishers worldwide.Let&#x2019;s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a-171.png" alt="Can AI master Gen Z humor? What marketers should know about meme-based marketing"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/opengraph_4dc79812-128.png" alt="Can AI master Gen Z humor? What marketers should know about meme-based marketing" onerror="this.style.display = &apos;none&apos;"></div></a></figure><figure class="kg-card kg-image-card"><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXfnfizLumKcUVue2sUdWmxq4twp7gKQh2_EgmuFqovN46VDLkjxqTwp3hny1ViJK26haPNKNmDygH1XrYP4LATTKZMVaaixs_T8IA1QGk_POJDY9DhAbpYVze5OoTO2BznxDVUeTA?key=aK5WBk17eMTEgYOIbOfyKoUq" class="kg-image" alt="Can AI master Gen Z humor? What marketers should know about meme-based marketing" loading="lazy" width="602" height="339"></figure>]]></content:encoded></item><item><title><![CDATA[5 brands thriving with Gen Z: what they're doing right]]></title><description><![CDATA[Discover how 5 brands are captivating Gen Z with fresh approaches, social responsibility, and authentic engagement.]]></description><link>https://www.contentgrip.com/brands-thriving-with-gen-z/</link><guid isPermaLink="false">6710d17c77dfe000011ddcbc</guid><category><![CDATA[Martech]]></category><dc:creator><![CDATA[Patrecia Meliana]]></dc:creator><pubDate>Tue, 20 May 2025 07:32:00 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2024/10/5-brands-thriving-with-Gen-Z-what-they-re-doing-right.webp" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2024/10/5-brands-thriving-with-Gen-Z-what-they-re-doing-right.webp" alt="5 brands thriving with Gen Z: what they&apos;re doing right"><p>Gen Z doesn&#x2019;t just buy products. They buy <em>into</em> brands that reflect their values, voice, and community. That&#x2019;s why generation Z branding goes beyond clever campaigns&#x2014;<strong>it&#x2019;s about showing up with purpose, ethics, and real talk</strong>.</p><p>Additionally, Gen Z places a strong emphasis on social responsibility. This generation actively supports brands that align with their values, particularly in addressing social and environmental causes. According to a new report titled <a href="https://www.canvas8.com/library/reports/2024/09/30/202425-generational-snapshot-of-gen-z" rel="noreferrer">2024/25 Generational Snapshot of Gen Z by consumer insights company Canvas8</a>, brands need to showcase not only their products but also their ethical stances and behind-the-scenes efforts.</p><p>This generational snapshot reveals key insights into the priorities and behaviors of Gen Z, covering everything from nostalgia and wellness to career aspirations and political engagement. Plus, we&#x2019;ll show how five standout Gen Z brands are meeting the moment&#x2014;with real examples marketers can learn from.</p><h2 id="short-on-time">Short on time?</h2><p>Here is a table of content for quick access to what you need:</p><ul><li><a href="https://www.contentgrip.com/brands-thriving-with-gen-z/#key-events-that-shape-gen-zs-worldview-according-to-canvas8s-report" rel="noreferrer">Key events that shape Gen Z&#x2019;s worldview according to Canvas8&#x2019;s report</a></li><li><a href="https://www.contentgrip.com/brands-thriving-with-gen-z/#what-gen-z-expects-from-brands" rel="noreferrer">What Gen Z expects from brands</a></li><li><a href="https://www.contentgrip.com/brands-thriving-with-gen-z/#gen-z-preferences-in-2025" rel="noreferrer">Gen Z preferences in 2025</a></li><li><a href="https://www.contentgrip.com/brands-thriving-with-gen-z/#5-successful-examples-of-brands-resonating-with-gen-z" rel="noreferrer">5 successful examples of brands resonating with Gen Z</a></li><li><a href="https://www.contentgrip.com/brands-thriving-with-gen-z/#looking-for-more-insights-on-gen-z" rel="noreferrer">Looking for more insights on Gen Z?</a></li><li><a href="https://www.contentgrip.com/brands-thriving-with-gen-z/#frequently-asked-questions-faqs" rel="noreferrer">FAQs</a></li></ul><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/ai-marketing-tools-reviews-social-media-marketing/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Reviewing the top 10 AI marketing tools for social media</div><div class="kg-bookmark-description">Learn about the best AI tools for social media management. Compare features, pricing, and user reviews to find the perfect solution for your business.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/size/w256h256/2021/04/CG-icon-1.png" alt="5 brands thriving with Gen Z: what they&apos;re doing right"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/size/w1200/2024/06/AI-marketing-tools-for-social-media-marketing-reviews-and-comparisons.webp" alt="5 brands thriving with Gen Z: what they&apos;re doing right" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="key-events-that-shape-gen-zs-worldview-according-to-canvas8s-report"><strong>Key events that shape Gen Z&apos;s worldview according to Canvas8&apos;s report</strong></h2><p>According to Canvas8&#x2019;s report, five major events have played a pivotal role in shaping Gen Z:</p><ol><li>The Great Recession (2008)</li><li>Donald Trump&#x2019;s presidency (2016)</li><li>The COVID-19 pandemic (2020)</li><li>Persistent inflation (2022&#x2013;2023)</li><li>Charli XCX&#x2019;s Brat album release (2024)</li></ol><p>These milestones have not only influenced Gen Z&#x2019;s outlook on politics, finances, and careers but have also impacted their consumer behavior. For instance, the 2008 recession fostered a generation that seeks both financial stability and meaningful work. The pandemic, which disrupted education and career paths, also pushed Gen Z to reevaluate their views on traditional institutions and career structures.</p><p>In response to rising inflation and financial challenges, Gen Z has become increasingly frugal. Many are turning to budget options and luxury alternatives while investing in financial literacy and making smarter spending decisions.</p><p>Interestingly, Charli XCX&#x2019;s Brat album, with its empowering message of embracing imperfection and chaos, struck a chord with Gen Z, fueling cultural trends and even political discussions.</p>
  155. <!--kg-card-begin: html-->
  156. <blockquote class="instagram-media" data-instgrm-captioned data-instgrm-permalink="https://www.instagram.com/p/C77frc7gy_y/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="14" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:16px;"> <a href="https://www.instagram.com/p/C77frc7gy_y/?utm_source=ig_embed&amp;utm_campaign=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank"> <div style=" display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"></div></div></div><div style="padding: 19% 0;"></div> <div style="display:block; height:50px; margin:0 auto 12px; width:50px;"><svg width="50px" height="50px" viewbox="0 0 60 60" version="1.1" xmlns="https://www.w3.org/2000/svg" xmlns:xlink="https://www.w3.org/1999/xlink"><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g transform="translate(-511.000000, -20.000000)" fill="#000000"><g><path d="M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631"/></g></g></g></svg></div><div style="padding-top: 8px;"> <div style=" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;">View this post on Instagram</div></div><div style="padding: 12.5% 0;"></div> <div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"><div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"></div> <div style="background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"></div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"></div></div><div style="margin-left: 8px;"> <div style=" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div> <div style=" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)"></div></div><div style="margin-left: auto;"> <div style=" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div> <div style=" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div> <div style=" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div></div></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"></div></div></a><p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/C77frc7gy_y/?utm_source=ig_embed&amp;utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank">A post shared by Charli (@charli_xcx)</a></p></div></blockquote>
  157. <script async src="//www.instagram.com/embed.js"></script>
  158. <!--kg-card-end: html-->
  159. <div class="kg-card kg-callout-card kg-callout-card-green"><div class="kg-callout-emoji">&#x1F4A1;</div><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">Content Collision provides performance-based digital PR services and B2B content marketing services for tech startups in APAC and beyond. Book a discovery call to learn more.</strong></b></i></div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/contentcollision/call-with-c2?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a call with Content Collision (APAC PR services) - Content Collision</div><div class="kg-bookmark-description">Thanks for booking a call with Content Collision, a digital PR agency for tech startups in APAC.Let&#x2019;s chat a bit about your content needs and see if C2 is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your company email and website, along with the reason for your</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://assets.calendly.com/assets/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a.png" alt="5 brands thriving with Gen Z: what they&apos;re doing right"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://d3v0px0pttie1i.cloudfront.net/uploads/user/logo/30405695/opengraph_37f57ed8.jpg?source=opengraph" alt="5 brands thriving with Gen Z: what they&apos;re doing right" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="what-gen-z-expects-from-brands"><strong>What Gen Z expects from brands</strong></h2><p>Gen Z&#x2019;s disillusionment with traditional institutions opens the door for brands to build trust through <strong>authenticity and transparency</strong>. They value honesty over hype and expect brands to communicate clearly&#x2014;especially in a world where misinformation spreads fast.</p><p>Their expectations go deeper than marketing:</p><ul><li><strong>Mental wellbeing matters:</strong> Gen Z rejects hustle culture. They want flexible, purpose-driven work environments that prioritize mental health. Brands that reflect these values&#x2014;internally and externally&#x2014;gain credibility.</li><li><strong>Offline is the new luxury:</strong> Tired of being &#x201C;chronically online,&#x201D; many Gen Zers are embracing analog experiences. Think vinyl, books, film cameras. Brands that offer tactile, screen-free moments have a chance to stand out.</li><li><strong>Community-first thinking:</strong> Despite being budget-conscious, 62% of Gen Z values community-driven brands. Shared experiences, digital collaboration, and co-creation platforms help create meaningful connections.</li><li><strong>Wellness as a lifestyle, not a trend:</strong> Forget 10-step routines. Gen Z prefers simple, sustainable wellness practices&#x2014;from skincare to mindfulness. Everyday improvement &gt; over-the-top self-care.</li><li><strong>Values over virality:</strong> According to WGSN, five pillars drive Gen Z behavior: self-definition, intentional wellness, pan-Asian creativity, Work 3.0, and smart consumption. Brands that align with these values&#x2014;through products, content, and culture&#x2014;earn long-term trust.</li></ul><h3 id="%F0%9F%A7%A0-what-marketers-should-know">&#x1F9E0; What marketers should know</h3><ul><li>62% of Gen Z consumers want community in their purchases.</li><li>Brands need to balance digital convenience with analog meaning.</li><li>Clear, ethical messaging is non-negotiable.</li></ul><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/marketing-gen-z-brand-authenticity-activism/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Gen Z: obsessed with brand authenticity and activism</div><div class="kg-bookmark-description">Gen Z is developing its voice in the real world and online. Marketers and brands should take notice by improving their outward image to cater to new market attitudes.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/size/w256h256/2021/04/CG-icon-1.png" alt="5 brands thriving with Gen Z: what they&apos;re doing right"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Brandon T. Suss</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/size/w1200/2022/09/rod-long-f6PNAO4Kn18-unsplash.jpg" alt="5 brands thriving with Gen Z: what they&apos;re doing right" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="gen-z-preferences-in-2025">Gen Z preferences in 2025</h2><p>Brands that want to stay relevant with Gen Z in 2025 need to follow how their platform preferences, content consumption habits, and brand expectations are evolving. Below are key insights from freely accessible reports and articles that reflect what Gen Z expects from brands this year.</p><h3 id="social-media-preferences">Social media preferences</h3><p>TikTok continues to dominate Gen Z&#x2019;s attention, but YouTube is regaining relevance, especially for longer-form content and in-depth product research. According to <a href="https://www.pewresearch.org/internet/2023/12/11/teens-social-media-and-technology-2023/#:~:text=About%20half%20of%20teens%20use,on%20the%20site%20almost%20constantly."><u>Pew Research</u></a>, 67% of teens (which includes younger Gen Z) use TikTok, and 93% use YouTube regularly.</p><p>Instagram is still relevant for aesthetic discovery and influencer shopping, but BeReal and Snapchat remain important for more personal, friend-based interactions</p><p>Key platforms for Gen Z in 2025:</p><ul><li>TikTok &#x2013; entertainment, trends, and product discovery.</li><li>YouTube &#x2013; product reviews, tutorials, and long-form content.</li><li>Instagram &#x2013; influencer content and product discovery.</li><li>Snapchat &#x2013; casual communication with friends.</li><li>BeReal &#x2013; authentic, unfiltered updates.</li></ul><h3 id="content-preferences">Content preferences</h3><p>Gen Z favors content that feels authentic and participatory. Highly produced ads are often skipped in favor of unfiltered product reviews, &#x201C;day in the life&#x201D; vlogs, and brand storytelling with a personal touch. A <a href="https://www.hubspot.com/stateofmarketing"><u>2024 report from HubSpot</u></a> found that 61% of Gen Z prefers brands that collaborate with creators who reflect real-life experiences, rather than celebrities.</p><p>Interactive formats &#x2014; like polls, Q&amp;A sessions, and story-based content &#x2014; consistently drive more engagement than static content.</p><p>Popular content formats in 2025:</p><ul><li>Short-form video (TikTok, Instagram Reels).</li><li>Unfiltered product reviews &amp; creator collabs.</li><li>Behind-the-scenes content showing how products are made.</li><li>Interactive posts like polls and &#x2018;this or that&#x2019; stories.</li></ul><figure class="kg-card kg-embed-card"><blockquote class="tiktok-embed" cite="https://www.tiktok.com/@reaganbaylee/video/7257047399657508138" data-video-id="7257047399657508138" data-embed-from="oembed" style="max-width:605px; min-width:325px;"> <section> <a target="_blank" title="@reaganbaylee" href="https://www.tiktok.com/@reaganbaylee?refer=embed">@reaganbaylee</a> <p>barbie movie honest review!! &#x1F440; <a title="barbie" target="_blank" href="https://www.tiktok.com/tag/barbie?refer=embed">#barbie</a> <a title="barbiemovie" target="_blank" href="https://www.tiktok.com/tag/barbiemovie?refer=embed">#barbiemovie</a> <a title="barbiethemovie" target="_blank" href="https://www.tiktok.com/tag/barbiethemovie?refer=embed">#barbiethemovie</a> </p> <a target="_blank" title="&#x266C; original sound - Reagan Baylee" href="https://www.tiktok.com/music/original-sound-7257047432654080814?refer=embed">&#x266C; original sound - Reagan Baylee</a> </section> </blockquote> <script async src="https://www.tiktok.com/embed.js"></script></figure><h3 id="brand-values-and-ethical-expectations">Brand values and ethical expectations</h3><p>A longstanding <a href="https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/meet-generation-z-shaping-the-future-of-shopping"><u>McKinsey study</u></a> highlighted that Gen Z consumers increasingly consider sustainability, ethical sourcing, and brand values when making purchase decisions. While newer data is limited, the trend holds steady, with brands who actively engage in social issues and demonstrate ethical business practices retaining more Gen Z loyalty.</p><p>What Gen Z expects from brands in 2025:</p><ul><li>Real commitments to sustainability, not vague claims.</li><li>Inclusive representation across products and campaigns.</li><li>Engagement in real conversations around social issues.</li><li>Circular economy options like resale or recycling programs.</li></ul><h2 id="5-successful-examples-of-brands-resonating-with-gen-z"><strong>5 successful examples of brands resonating with Gen Z</strong></h2><h3 id="1-nike"><a href="https://www.nike.com/ie/"><u>1. Nike</u></a></h3><p>With its &#x201C;<a href="https://www.wk.com/work/nike-dream-crazier/"><u>Dream Crazier</u></a>&#x201D; campaign, Nike has embraced inclusivity and social justice issues, resonating with Gen Z&#x2019;s desire for authenticity and activism. The brand&apos;s messaging focuses on empowerment and breaking barriers, aligning with Gen Z&#x2019;s values of individuality and purpose.</p><figure class="kg-card kg-image-card"><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXf4eAsBSgYrik3g1qTRPCdog20EH2fwfUaFLJH2M7Y7DRBi_H8c_ffVllye_MDgCN1lDOqVQmFzSn5XwYx1qNwu9kl_WKk7oOzg8tS3PEdnr7C7gahBt1Wm7SwQRFyh9BNruzt60w?key=6aYGPohTzFN3dsvReoofYwKl" class="kg-image" alt="5 brands thriving with Gen Z: what they&apos;re doing right" loading="lazy" width="602" height="339"></figure><h3 id="2-glossier"><a href="https://www.glossier.com/"><u>2. Glossier</u></a></h3><p>Known for its user-generated content and community-driven approach, Glossier has built a brand around transparency and simplicity. Their minimalist skincare products cater to Gen Z&#x2019;s preference for no-fuss wellness solutions.</p><figure class="kg-card kg-image-card"><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXfCs088o3DC3d15q_lyM9MkYalFCiUB6c8PCTBgXw7vRKcepfd4rR62ruWUA-h7CBEn3V0Kkg_eWBMt4znPp00bqEeat9cHVnkYOs0dSN_is1T-i4TUBcZvL808ZkZFI5IC2_WR?key=6aYGPohTzFN3dsvReoofYwKl" class="kg-image" alt="5 brands thriving with Gen Z: what they&apos;re doing right" loading="lazy" width="602" height="339"></figure><h3 id="3-patagonia"><a href="https://www.patagonia.com/home/"><u>3. Patagonia</u></a></h3><p>As a leading voice in environmental activism, Patagonia connects deeply with Gen Z&#x2019;s focus on sustainability. The brand&#x2019;s commitment to ethical production and environmental causes makes it a go-to for conscious consumers.</p><figure class="kg-card kg-image-card"><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXdhLD45VWEEK8B7HapniBSEl0wxlh6iDo-EU4YMYzQkMQEurfCh61NFws_10jQLOjComRim2sTVh-ijnFSGwF2RtOxq4e9PWeQGo8Qeh8vWxi0wsQg8Q12iO3OkxKGFXKIDYOGraA?key=6aYGPohTzFN3dsvReoofYwKl" class="kg-image" alt="5 brands thriving with Gen Z: what they&apos;re doing right" loading="lazy" width="602" height="363"></figure><h3 id="4-fenty-beauty"><a href="https://fentybeauty.com/en-id?ranEAID=y9ozrjBcgg8&amp;ranMID=42834&amp;ranSiteID=y9ozrjBcgg8-t5lr4b1j8ZOD2HsEq..nrg&amp;utm_campaign=1&amp;utm_content=10&amp;utm_medium=affiliate&amp;utm_source=Mavely&amp;utm_term=3613654&amp;gad_source=1&amp;gclid=CjwKCAjwpbi4BhByEiwAMC8JnSpKPRySZLlYnjNj7bURBXxw2NOji-S3pz1lmV17nDgrcj-IkRmiHBoCX7YQAvD_BwE"><u>4. Fenty Beauty</u></a></h3><p>By embracing diversity and inclusivity, Fenty Beauty has set a new standard in the cosmetics industry. Its wide range of shades and emphasis on representing all skin tones reflects Gen Z&#x2019;s expectations for representation and fairness in the marketplace.</p><figure class="kg-card kg-image-card"><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXfk91w6u4QVYz5DhXm6GM6cAe_TbmrUsSn4qWGdc12nPGdLEFAtjaCI_Ggtd0xkySiCs5bU2tKdANjA2O2HzOIA4MK6PjN6Be4w24TiiBnRwvcDbMQG01U3h76u4_UA7eEMmihtdw?key=6aYGPohTzFN3dsvReoofYwKl" class="kg-image" alt="5 brands thriving with Gen Z: what they&apos;re doing right" loading="lazy" width="602" height="229"></figure><h3 id="5-depop"><a href="https://www.depop.com/"><u>5. Depop</u></a></h3><p>The social shopping platform combines Gen Z&#x2019;s love for vintage fashion with its desire for sustainable consumption. Depop offers a community-oriented experience, where users can buy and sell pre-loved items, blending commerce with social responsibility.</p><figure class="kg-card kg-image-card"><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXd4RppIf4VtdlXmU9UOPZzMVpG0I14Jw2CnuZY49uncCORPpTcePPXA0JNsCrIy-efJNm6jNTWZgQuNJlbCjfVWFOkW93JP_tMf2Tf8UaXZRTpRoWqVz6-4yGBjBV8D2znabDAdRA?key=6aYGPohTzFN3dsvReoofYwKl" class="kg-image" alt="5 brands thriving with Gen Z: what they&apos;re doing right" loading="lazy" width="602" height="339"></figure><h3 id="6-oddli"><a href="https://oddli.com/?srsltid=AfmBOor_s9R8y_7uZz1ZTsCJt8nwlRBi6NB-h6vlj0WW8g7iT6Dgy1c_"><u>6. Oddli</u></a></h3><p>Oddli, founded by Stanford graduates Eleanor Chen and Jensen Neff, is a sustainable fashion brand that began as a class project in 2021. The brand distinguishes itself by using deadstock materials and ethical production practices. Oddli&apos;s vibrant designs, such as women&apos;s boxer shorts and custom name shirts, emphasize individuality and environmental consciousness.</p><figure class="kg-card kg-image-card"><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXfoxtJ5P8oONSy0Itz3MG2WyE4NNUmp9w9iS6uUsMIUYk3At99_UnbsBfgw4vr5VaPsPFOxT8Xij5yxAs5rZHdjzUMt9N6PfTFQGvlHhgXFclPIPlQvP5ycerRh00E979tMl48c?key=6aYGPohTzFN3dsvReoofYwKl" class="kg-image" alt="5 brands thriving with Gen Z: what they&apos;re doing right" loading="lazy" width="602" height="339"></figure><h3 id="7-cos"><a href="https://www.cos.com/index.html?originReferrer=https%3A%2F%2Fwww.google.com%2F"><u>7. COS</u></a></h3><p>COS, a London-based brand owned by H&amp;M, has risen to prominence as a luxury-adjacent fashion label embodying the &quot;quiet luxury&quot; aesthetic without high price tags. The brand&apos;s emphasis on quality craftsmanship, sustainable materials, and affordability aligns with Gen Z&apos;s preference for minimalist, sustainable fashion choices.&#xA0;</p><figure class="kg-card kg-image-card"><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXdZt-JVl6OGuDcLL2bwnUCSqz03deTUS_Cw6jDvc-6W045KmxofGwlHdcQ-PHf9Xq2qenCQbcQpyXmfR9nxVH1Q3e2tw_hYM8aRfuHp8k4Hxq_vqQDqP0MjcurhKUu2dsWjVOVgew?key=6aYGPohTzFN3dsvReoofYwKl" class="kg-image" alt="5 brands thriving with Gen Z: what they&apos;re doing right" loading="lazy" width="602" height="401"></figure><h3 id="8-owala"><a href="https://owalalife.com/?srsltid=AfmBOopqOMmYHw6fLweks-zAetaxIWGZ5ZjyEPYi-yXy4IIzOkEi8XwG"><u>8. Owala</u></a></h3><p>Owala, a brand specializing in insulated stainless-steel water bottles, has gained popularity among Gen Z for its unique aesthetics and patented lid design. The brand&apos;s modular bottles allow consumers to mix and match colors, catering to Gen Z&apos;s desire for personalization.</p><figure class="kg-card kg-image-card"><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXeeZccaJx7Uzz5PzkMKgxhQ1OHQxPLFmzDx4kAViEXZexb6iWcfi7NIH-fPtR--pDc_2bgQLOncBegMhgkIahvnbrZOOaZBhY0e3zTTmYq8Z2Az3PKbN2_lmhQEJkfVwvrESQJ4hA?key=6aYGPohTzFN3dsvReoofYwKl" class="kg-image" alt="5 brands thriving with Gen Z: what they&apos;re doing right" loading="lazy" width="602" height="401"></figure><h2 id="looking-for-more-insights-on-gen-z">Looking for more insights on Gen Z?</h2><p>Explore these articles on ContentGrip for deeper analysis on how Gen Z interacts with brands, content, and platforms:</p><ul><li><a href="https://www.contentgrip.com/gen-z-social-media/"><u>Gen Z and social media: what brands must know now</u></a></li><li><a href="https://www.contentgrip.com/how-to-keep-gen-z-loyal-to-your-brand/"><u>How to keep Gen Z coming back to your brand</u></a></li><li><a href="https://www.contentgrip.com/market-content-gen-z/"><u>How to market content to Gen Z in 2025</u></a></li><li><a href="https://www.contentgrip.com/what-gen-z-expects-from-brands/"><u>Sustainability is not the only expectation Gen Z has for brands, here&#x2019;s what matters</u></a></li><li><a href="https://www.contentgrip.com/gen-z-e-commerce-in-southeast-asia/"><u>Gen Z and e-commerce in Southeast Asia: a deep dive into shopping behaviors</u></a></li><li><a href="https://www.contentgrip.com/marketing-gen-z-brand-authenticity-activism/"><u>Gen Z: obsessed with brand authenticity and activism</u></a></li><li><a href="https://www.contentgrip.com/gen-z-and-millennials-outspending-baby-boomers-trust-social-media/"><u>Gen Z and Millennials outspending baby boomers, trust social media more</u></a></li><li><a href="https://www.contentgrip.com/brands-gen-z-like-and-dislike-in-2022/"><u>Brands Gen Zs love and hate in 2022</u></a></li><li><a href="https://www.contentgrip.com/targeting-gen-z-subcultures-not-mainstream/"><u>Targeting Gen Zs? Forget mainstream: it&apos;s all about subcultures now</u></a></li></ul><p>Staying ahead of Gen Z&#x2019;s fast-changing preferences is critical for brands looking to maintain relevance &#x2014; these resources will help you adapt your strategies.</p><h2 id="frequently-asked-questions-faqs">Frequently asked questions (FAQs)</h2><ol><li><strong>What defines a Gen Z brand?</strong></li></ol><p>A Gen Z brand is one that aligns with the generation&#x2019;s values&#x2014;transparency, diversity, mental wellness, and social responsibility. It also communicates through channels and formats Gen Z prefers, like TikTok and authentic creator partnerships.</p><ol start="2"><li><strong>Why does Gen Z care about branding so much?</strong></li></ol><p>For Gen Z, branding is identity. The products they buy and the companies they support are extensions of their personal values and cultural affiliations.</p><p><strong><em>This post is created by ContentGrow, providing scalable and tailored content creation services for B2B brands and publishers worldwide.</em></strong><a href="https://calendly.com/enrickoman/call-with-contentgrow"><strong><em> <u>Book a discovery call</u></em></strong></a><strong><em> to learn more.</em></strong></p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/enrickoman/call-with-contentgrow?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a call with ContentGrow (for brands &amp; publishers) - ContentGrow</div><div class="kg-bookmark-description">Thanks for booking a call with ContentGrow, a managed talent network of freelance media professionals ready to serve brands, publishers, and global content teams.Let&#x2019;s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://assets.calendly.com/assets/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a.png" alt="5 brands thriving with Gen Z: what they&apos;re doing right"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://d3v0px0pttie1i.cloudfront.net/uploads/user/logo/13226712/opengraph_4dc79812.png?source=opengraph" alt="5 brands thriving with Gen Z: what they&apos;re doing right" onerror="this.style.display = &apos;none&apos;"></div></a></figure><figure class="kg-card kg-image-card"><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXfm4stlVg39rchFueMYRIrT-j_9gfsFC5TQ37NAsAs9M_LPEJ0sey96Vaw_jQQL7yltjYDz1_orBk-ype1lX8bXYHLH9oOPCHlLPahlwbpm8dCVU3BKN-GN7tqik-bSoKoMQCJNLOa7Ksiegx5XP44OM1U?key=XWXGoVMjBNJl7uTWzhTFDQ" class="kg-image" alt="5 brands thriving with Gen Z: what they&apos;re doing right" loading="lazy" width="602" height="339"></figure>]]></content:encoded></item><item><title><![CDATA[Gen Z trends every marketer should track in 2025: from main character energy to Y2K nostalgia]]></title><description><![CDATA[Mental health, meme culture, and gaming tribes—marketers need to explore what Gen Z's actually want this 2025.]]></description><link>https://www.contentgrip.com/gen-z-trends-2025/</link><guid isPermaLink="false">682c2ba2064f33000169b623</guid><category><![CDATA[Martech]]></category><dc:creator><![CDATA[Patrecia Meliana]]></dc:creator><pubDate>Tue, 20 May 2025 07:28:59 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2025/05/Gen-Z-trends-every-marketer-should-track-in-2025.webp" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2025/05/Gen-Z-trends-every-marketer-should-track-in-2025.webp" alt="Gen Z trends every marketer should track in 2025: from main character energy to Y2K nostalgia"><p>If you want to understand what drives Gen Z in 2025, forget stereotypes and start looking at what actually moves them: <strong>mental health</strong>, <strong>creator-driven content</strong>, <strong>community-based gaming</strong>, and a <strong>revived love for Y2K culture</strong>.</p><p>With more than half of Gen Z experiencing mental health challenges and a growing desire to live life as the &#x201C;main character,&#x201D; their expectations for content, culture, and brand engagement have shifted.</p><p>This article explores six cultural and behavioral trends shaping the generation and what they mean for marketers aiming to stay relevant.</p><h2 id="short-on-time"><strong>Short on time?</strong></h2><p>Here&#x2019;s a table of contents for quick access:</p><ul><li><a href="https://www.contentgrip.com/gen-z-trends-2025/#gen-z-and-self-care-mental-health-goes-mainstream" rel="noreferrer">Gen Z and self-care: mental health goes mainstream</a></li><li><a href="https://www.contentgrip.com/gen-z-trends-2025/#main-character-energy-a-tiktok-born-mindset" rel="noreferrer">Main character energy: a TikTok-born mindset</a></li><li><a href="https://www.contentgrip.com/gen-z-trends-2025/#y2k-nostalgia-and-the-anti-modern-tech-vibe" rel="noreferrer">Y2K nostalgia and the anti-modern tech vibe</a></li><li><a href="https://www.contentgrip.com/gen-z-trends-2025/#streaming-and-creator-content-as-comfort-media" rel="noreferrer">Streaming and creator content as comfort media</a></li><li><a href="https://www.contentgrip.com/gen-z-trends-2025/#gaming-is-where-gen-z-builds-identity" rel="noreferrer">Gaming is where Gen Z builds identity</a></li><li><a href="https://www.contentgrip.com/gen-z-trends-2025/#podcasts-for-therapy-rants-and-real-talk" rel="noreferrer">Podcasts for therapy, rants, and real talk</a></li></ul><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/brands-thriving-with-gen-z/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Gen Z consumer trends and key insights for 2024 success</div><div class="kg-bookmark-description">Discover how 5 brands are captivating Gen Z with fresh approaches, social responsibility, and authentic engagement.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-409.png" alt="Gen Z trends every marketer should track in 2025: from main character energy to Y2K nostalgia"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/5-brands-thriving-with-Gen-Z-what-they-re-doing-right-22.webp" alt="Gen Z trends every marketer should track in 2025: from main character energy to Y2K nostalgia" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="gen-z-and-self-care-mental-health-goes-mainstream"><strong>Gen Z and self-care: mental health goes mainstream</strong></h2><p>Mental health isn&#x2019;t just a talking point&#x2014;it&#x2019;s central to how Gen Z sees themselves and the world around them.</p><p>With <a href="https://simplebeen.com/genz-statistics/"><u>65% of Gen Z reporting mental health issues</u></a>, this generation is more open about psychological well-being than any before it. Yet, many still lack access to treatment, especially among minority groups.</p><p>This shift has influenced workplace culture as well, with statistics indicating that <a href="https://www.thetimes.com/business-money/companies/article/85-percent-workforce-burnout-mental-health-reed-pvcqwt3l3"><u>85% of workers report feeling burnt out</u></a>, and Gen Z employees are bearing the brunt of this trend.</p><p>For brands, there&#x2019;s an opportunity here: <a href="https://www.verywellmind.com/mind-reading-2025-trends-8762268"><u>over half of Gen Z say they&#x2019;d respond more positively to brands that support mental health</u></a> in their messaging.</p><div class="kg-card kg-callout-card kg-callout-card-white"><div class="kg-callout-emoji">&#x1F4A1;</div><div class="kg-callout-text"><b><strong style="white-space: pre-wrap;">Marketer takeaway:</strong></b> Make mental health part of your value proposition, but avoid tokenism. Partner with credible voices and back campaigns with tangible resources or actions.</div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/gen-z-self-care-trends/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">What marketers need to know about Gen Z self-care trends</div><div class="kg-bookmark-description">Inside the four core values driving Gen Z&#x2019;s wellness purchases and how brands can authentically connect with this key demographic.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-408.png" alt="Gen Z trends every marketer should track in 2025: from main character energy to Y2K nostalgia"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/What-marketers-need-to-know-about-Gen-Z-self-care-trends.webp" alt="Gen Z trends every marketer should track in 2025: from main character energy to Y2K nostalgia" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="main-character-energy-a-tiktok-born-mindset"><strong>Main character energy: a TikTok-born mindset</strong></h2><p>Coined and <a href="https://www.trillmag.com/life/social-media/main-character-energy-gen-z-lifestyle/"><u>popularized on TikTok around 2020</u></a>, &#x201C;Main Character Energy&#x201D; is Gen Z&#x2019;s way of reclaiming agency. It refers to <a href="https://www.familyeducation.com/gen-z-slang/main-character-energy-meaning"><u>a person exuding confidence and self-assuredness</u></a> as if they are the main character in a story&#x2014;often making bold choices and living authentically.</p><p><strong>It&#x2019;s not just a vibe&#x2014;it&#x2019;s a mindset.</strong></p><p>It&#x2019;s about <strong>romanticizing everyday life</strong>, <strong>taking bold action</strong>, and crafting a personal narrative that feels cinematic.</p><p>This cultural cue has legs because it&#x2019;s flexible: it feeds into both aesthetic self-expression and motivational self-help, offering fertile ground for UGC (user-generated content) campaigns and brand collaborations.</p><div class="kg-card kg-callout-card kg-callout-card-white"><div class="kg-callout-emoji">&#x1F4A1;</div><div class="kg-callout-text"><b><strong style="white-space: pre-wrap;">Marketer takeaway:</strong></b> Position your brand as a tool or enabler in the Gen Z user&#x2019;s story arc. Let them be the hero, not your product.</div></div><h2 id="y2k-nostalgia-and-the-anti-modern-tech-vibe"><strong>Y2K nostalgia and the anti-modern tech vibe</strong></h2><p>Fashion and tech from the early 2000s are back&#x2014;and not just ironically. From <a href="https://nypost.com/2024/10/24/lifestyle/gen-z-is-giving-this-y2k-accessory-a-surprising-comeback-thanks-to-celebs-like-kylie-jenner-and-bella-hadid/"><u>low-rise jeans and Von Dutch hats</u></a> to <a href="https://www.voguebusiness.com/story/technology/from-razr-phones-to-ipods-retro-tech-is-the-new-fashion-statement"><u>the return of Razr phones and iPods</u></a>, Gen Z is reaching backward to escape digital fatigue.</p><p>Why? Because the world of always-on social media is exhausting.</p><p><strong>Gen Z craves simplicity and analog textures, even if only for a moment</strong>.</p><div class="kg-card kg-callout-card kg-callout-card-white"><div class="kg-callout-emoji">&#x1F4A1;</div><div class="kg-callout-text"><b><strong style="white-space: pre-wrap;">Marketer takeaway:</strong></b> Tap into nostalgia with product design, branding, and creative campaigns. Don&#x2019;t fake it&#x2014;reference the era authentically, and consider cross-promotions with retro brands or creators known for Y2K aesthetics.</div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/nostalgia-marketing-to-gen-z/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Why Gen Z loves nostalgia marketing</div><div class="kg-bookmark-description">From vinyl records to flip phones&#x2014;how brands are tapping into Gen Z&#x2019;s surprising love for pre-digital aesthetics.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-407.png" alt="Gen Z trends every marketer should track in 2025: from main character energy to Y2K nostalgia"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/Nostalgia-marketing-how-brands-connect-with-Gen-Z-through-Y2K.webp" alt="Gen Z trends every marketer should track in 2025: from main character energy to Y2K nostalgia" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="streaming-and-creator-content-as-comfort-media"><strong>Streaming and creator content as comfort media</strong></h2><p>Gen Z no longer discovers new shows by scrolling Netflix&#x2014;they turn to TikTok or their favorite creators.</p><p><a href="https://camphouse.io/news/gen-z-streaming-habits-2025"><u>56% say they&#x2019;ve watched a show after a creator&#x2019;s recommendation</u></a>, and <a href="https://camphouse.io/news/gen-z-streaming-habits-2025"><u>53% say that social media suggests better</u></a> content than streaming platforms.</p><p><strong>In a world of infinite choices, Gen Z leans into familiarity and humor</strong>: <a href="https://screenshotmediagroup.com/insights/gen-z/comedy-content-for-gen-z/"><u>76% favor comedy and memes on platforms like TikTok</u></a>. They&#x2019;re seeking low-friction, emotionally rewarding entertainment.</p><div class="kg-card kg-callout-card kg-callout-card-white"><div class="kg-callout-emoji">&#x1F4A1;</div><div class="kg-callout-text"><b><strong style="white-space: pre-wrap;">Marketer takeaway:</strong></b> Consider creator partnerships as part of your content seeding strategy. Think beyond brand placement&#x2014;co-create humorous, emotional, or nostalgic micro-narratives.</div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/tubi-streaming-trend-report-2025/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Gen Z and the future of streaming</div><div class="kg-bookmark-description">Tubi&#x2019;s new trend report shows why audiences want fewer subscriptions, better ads, and more relevant content.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-406.png" alt="Gen Z trends every marketer should track in 2025: from main character energy to Y2K nostalgia"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/Gen-Z-and-the-future-of-streaming-insights-from-Tubi-s-The-Stream-2025-report.webp" alt="Gen Z trends every marketer should track in 2025: from main character energy to Y2K nostalgia" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="gaming-is-where-gen-z-builds-identity"><strong>Gaming is where Gen Z builds identity</strong></h2><p>Gaming isn&#x2019;t just about play&#x2014;<strong>it&#x2019;s community, identity, and social glue</strong>. A full <a href="https://www.soocial.com/gen-z-gaming-statistics/"><u>81% of Gen Z plays video games</u></a>, and <a href="https://www.soocial.com/gen-z-gaming-statistics/"><u>77% prefer mobile platforms for gaming</u></a>.</p><p>More strikingly, <a href="https://gitnux.org/gen-z-gaming-statistics/"><u>55% say that the social interaction in games is more important</u></a> than the competition itself.</p><p>This generation doesn&#x2019;t just <em>play</em> games&#x2014;they live in them. These spaces are venues for hangouts, identity exploration, and even activism.</p><div class="kg-card kg-callout-card kg-callout-card-white"><div class="kg-callout-emoji">&#x1F4A1;</div><div class="kg-callout-text"><b><strong style="white-space: pre-wrap;">Marketer takeaway:</strong></b> Lean into gaming as a cultural platform. Explore branded game skins, sponsor creator-led livestreams, or build digital events in community games like Roblox or Fortnite.</div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/gaming-marketing-across-generations/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Marketing in games: strategies for 2025</div><div class="kg-bookmark-description">From Gen Alpha to Gen X, discover how top brands are leveraging games for marketing success.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-405.png" alt="Gen Z trends every marketer should track in 2025: from main character energy to Y2K nostalgia"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/Gaming-marketing-a-complete-guide-to-reaching-players-across-generations-2025-5.webp" alt="Gen Z trends every marketer should track in 2025: from main character energy to Y2K nostalgia" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="podcasts-for-therapy-rants-and-real-talk"><strong>Podcasts for therapy, rants, and real talk</strong></h2><p>Nearly <a href="https://www.loopexdigital.com/blog/podcast-statistics"><u>47% of Gen Z listens to podcasts monthly</u></a>, with <a href="https://www.loopexdigital.com/blog/podcast-statistics"><u>28% tuning in nearly every day</u></a>. Unlike the curated visuals of Instagram, podcasts offer a raw, unfiltered channel for authenticity.</p><p>Gen Z gravitates to formats that combine humor with vulnerability&#x2014;think therapy-style rants, mental health breakdowns, and behind-the-scenes storytelling.</p><div class="kg-card kg-callout-card kg-callout-card-white"><div class="kg-callout-emoji">&#x1F4A1;</div><div class="kg-callout-text"><b><strong style="white-space: pre-wrap;">Marketer takeaway:</strong></b> Podcast ads work best when they <i><em class="italic" style="white-space: pre-wrap;">don&#x2019;t</em></i> feel like ads. Consider branded mini-series, guest interviews, or behind-the-brand segments that resonate with real-talk energy.</div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/gen-z-podcast-listening-trends-marketing/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Gen Z podcast trends: what marketers need to know</div><div class="kg-bookmark-description">New Edison Research reveals how Gen Z discovers, binges, and acts on podcast content.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-404.png" alt="Gen Z trends every marketer should track in 2025: from main character energy to Y2K nostalgia"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/Gen-Z-podcast-trends-1-1.webp" alt="Gen Z trends every marketer should track in 2025: from main character energy to Y2K nostalgia" onerror="this.style.display = &apos;none&apos;"></div></a></figure><p>For marketers, this isn&#x2019;t about jumping on trends. It&#x2019;s about understanding that Gen Z is <em>building</em> its own culture with tools like TikTok, gaming, and podcasting&#x2014;and rejecting parts of the old one.</p><p>They want care, creativity, and community. If your brand can speak that language authentically, <strong>you won&#x2019;t just be relevant&#x2014;you&#x2019;ll be part of their story</strong>.</p><div class="kg-card kg-callout-card kg-callout-card-grey"><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">This post is created by ContentGrow, providing scalable and tailored content creation services for B2B brands and publishers worldwide.</strong></b></i><a href="https://calendly.com/enrickoman/call-with-contentgrow"> <u><i><b><strong class="italic underline" style="white-space: pre-wrap;">Book a discovery call</strong></b></i></u></a><i><b><strong class="italic" style="white-space: pre-wrap;"> to learn more.</strong></b></i></div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/enrickoman/call-with-contentgrow?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a discovery call (for brands &amp; publishers) - ContentGrow</div><div class="kg-bookmark-description">Thanks for booking a call with ContentGrow. We provide scalable and tailored content creation services for B2B brands and publishers worldwide.Let&#x2019;s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a-170.png" alt="Gen Z trends every marketer should track in 2025: from main character energy to Y2K nostalgia"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/opengraph_4dc79812-127.png" alt="Gen Z trends every marketer should track in 2025: from main character energy to Y2K nostalgia" onerror="this.style.display = &apos;none&apos;"></div></a></figure><figure class="kg-card kg-image-card"><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXcIvA1RaJjeDMnU50f84fUwsGPUMW2DmHOS1wiLhMafzt7gGhF5gsqjQgH6LeFnKKYESvWSW55r9iIXrgGkUThZJg2UUN8ubDaWG650JadvasVITQEfe97phDK28JcX-iHzVF288g?key=qdHmXvhaegp9rc9NvbLjaA" class="kg-image" alt="Gen Z trends every marketer should track in 2025: from main character energy to Y2K nostalgia" loading="lazy" width="602" height="339"></figure>]]></content:encoded></item><item><title><![CDATA[AI-Powered Conversations: The Future of Financial Services]]></title><description><![CDATA[Discover how AI-powered conversations are changing financial services by enhancing customer support and streamlining operations. From fraud prevention to personalized financial advice, AI is reshaping how banks and financial institutions interact with customers.]]></description><link>https://www.contentgrip.com/ai-powered-conversations/</link><guid isPermaLink="false">6712121677dfe000011ddceb</guid><category><![CDATA[Martech]]></category><dc:creator><![CDATA[ContentGrip Staff]]></dc:creator><pubDate>Mon, 19 May 2025 07:37:00 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2024/10/AI-Powered-Conversations-The-Future-of-Financial-Services.webp" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2024/10/AI-Powered-Conversations-The-Future-of-Financial-Services.webp" alt="AI-Powered Conversations: The Future of Financial Services"><p>The financial services industry is going through a technological boom. And, one of the key trends is <em>AI-powered conversations</em>, which are becoming increasingly popular.</p><p>In fact, over <strong>98 million people</strong> were using a banking chatbot in the US in 2022. By 2026, that number could be <strong>110 million</strong>. On the other hand, <a href="https://opusresearch.net/2018/12/03/data-shows-how-chatbots-help-businesses-perform-better-and-improve-customer-experience/#:~:text=%240.60%20%E2%80%93%20Average%20amount%20banks%20save%20per%20chatbot%20interaction"><u>Opus Research</u></a> says that <strong>banks save $0.60</strong> on every chatbot interaction.</p><p>So, how do businesses actually save time and resources using AI-powered conversations? Let&#x2019;s take a look at some of is benefits, particularly for financial services.&#xA0;</p><h2 id="the-evolution-of-customer-service-in-financial-services">The Evolution of Customer Service in Financial Services</h2><p>Before, customers had to wait in long queues to get answers from human representatives. It was both time-consuming and complex. Plus, it added to the cost of operation for companies. Be it banks, insurance companies, or investment firms. They all had to face disgruntled and frustrated customers.</p><p>While it was an effective model in its time, there were challenges. Apart from the wait times, the client expectations were rising. They expected swift, and more immediate responses from companies. And as human reps failed to commit, the satisfaction rates began to decline.</p><p>The customers also wanted more customized and efficient interactions. And, this became possible through AI solutions. The AI technologies involved faster response times and higher personalization.</p><p>They automated mundane tasks, making customer interaction better. Moreover, AI chatbots were available 24/7, so there was <em>time off</em>.</p><h2 id="ai-powered-conversations-key-technologies">AI-Powered Conversations: Key Technologies</h2><p>In the financial services industry, AI offers multiple tech solutions. Despite the wide variety of solutions, the goal is always the same: to help companies handle growing customer demands efficiently.</p><h3 id="natural-language-processing-nlp"><strong>Natural Language Processing (NLP)</strong></h3><p>AI technologies use NLP to talk in a more human-like manner. It learns from previous conversations. Moreover, it processes customer interactions in real time. This helps it answer more accurately and quickly.</p><h3 id="machine-learning-ml"><strong>Machine Learning (ML)</strong></h3><p>This technology allows AI systems to keep learning. It uses existing data to improve customer interactions over time. As a result, AI customer service models get better at predicting needs and solutions. For instance, AI can suggest personalized financial products based on previous purchases.</p><h3 id="chatbots-and-voicebots"><strong>Chatbots and Voicebots</strong></h3><p>Tools like chatbots and voicebots handle basic questions from customers. You may have noticed the message &#x201C;pop-ups&#x201D; when you visit a website or mobile app. Companies often use chatbot technologies like <a href="http://graphlogic.ai"><u>GraphLogic.ai</u></a> to reduce wait times.</p><h3 id="robotic-process-automation-rpa"><strong>Robotic Process Automation (RPA)</strong></h3><p>This AI solution automates repetitive tasks, such as routing customer forms or complaint queries to the right departments. In some cases, it also enables secure&#xA0;<a href="https://www.box.com/industries/financial-services" rel="noopener noreferrer">financial services file sharing</a>, allowing teams to exchange sensitive documents safely and efficiently across internal systems.</p><h2 id="applications-of-ai-powered-conversations-in-financial-services">Applications of AI-Powered Conversations in Financial Services</h2><p>The AI conversation bots offer more than basic query responses. They have various applications in the financial services industry, including the following:</p><h3 id="personalized-financial-advice"><strong>Personalized Financial Advice</strong></h3><p>Since AI can analyze customer data, it can also offer tailored recommendations. This way, it helps clients make smarter investment decisions and purchases.</p><h3 id="fraud-detection-and-prevention"><strong>Fraud Detection and Prevention</strong></h3><p>Thanks to quick and sophisticated data processing, AI can detect fraudulent activities early on. It&#x2019;s relatively difficult to scam AI processes. Hence, customer accounts are safer.</p><h3 id="customer-support-onboarding"><strong>Customer Support &amp; Onboarding</strong></h3><p>Most AI chatbots also guide customers through different processes. For instance, when a customer signs up, they receive a pop-up from an AI chatbot. It guides them through the onboarding process. The same happens when answering common queries and personalized assistance.</p><h3 id="loan-and-credit-approvals"><strong>Loan and Credit Approvals</strong></h3><p>Most AI solutions in financial services can also automate loan approval processes. AI looks at credit histories, employment status, existing debts, and bank statements. It can quickly analyze important data to speed up the loan process.&#xA0;</p><h2 id="benefits-of-ai-powered-conversations">Benefits of AI-Powered Conversations</h2><p>AI has brought a range of benefits for financial institutions like banking and investment companies. Through automation, these companies can cut costs and operational times by a significant margin. This ultimately leads to better profit turnovers and client satisfaction rates.</p><h3 id="efficiency-and-speed"><strong>Efficiency and Speed</strong></h3><p>According to Backlinko, <strong>36% of consumers</strong> use AI chatbots because it saves time. One of the reasons behind that is that AI can handle multiple customer interactions simultaneously. It means quicker and more accurate responses &#x2013; and less waiting times.</p><h3 id="cost-reduction"><strong>Cost Reduction</strong></h3><p>One of the challenges for financial services companies is that routine tasks take up time and resources. However, AI can automate them and cut labor costs, while saving resources.</p><h3 id="improved-customer-experience"><strong>Improved Customer Experience</strong></h3><p>Since AI chatbots don&#x2019;t take breaks, they offer better response rates. They are available 24/7 which improves customer experience.</p><h3 id="data-driven-decision-making"><strong>Data-Driven Decision-Making</strong></h3><p>With AI, you can process large amounts of data in real time. This will help your financial institution make informed decisions based on evidence.</p><h2 id="conversational-ais-future-in-financial-services">Conversational AI&apos;s Future in Financial Services</h2><p>The future of AI in financial services looks bright. Statista confirmed that the industry invested around <strong>$35 billion in AI</strong> in 2023. Therefore, the industry could see new trends and AI solutions in the years to come.</p><h3 id="hyper-personalization"><strong>Hyper-Personalization</strong></h3><p>Financial services will be able to offer &#x201C;hyper-personalized&#x201D; experiences with better AI models. They might be able to offer better financial product recommendations and suggestions.</p><h3 id="enhanced-security-and-fraud-prevention"><strong>Enhanced Security and Fraud Prevention</strong></h3><p>The advancements in AI improve data processing and decision-making. This will lead to more accurate and timely fraud detection to keep customers safe.</p><h3 id="omnichannel-integration"><strong>Omnichannel Integration</strong></h3><p>AI solutions integration with multiple interfaces. For now, AI solutions integrate with mobile apps, desktop apps, and web-based interfaces. This helps offer a more consistent customer experience across different channels.</p><h3 id="ai-driven-automation"><strong>AI-Driven Automation</strong></h3><p>Lastly, we have AI-driven automation. AI technologies can take on more complex tasks as they improve. This will save time, costs, and resources for financial companies.</p><h2 id="final-thoughts">Final Thoughts</h2><p>Financial service companies are improving customer experiences through AI. There is less waiting time and responses. Plus, AI can offer solutions more quickly. <a href="https://www.ibm.com/think/topics/chatbot-use-cases#:~:text=Chatbots%20liberate%20customer%20service%20reps%20from%20the%20time%2Dconsuming%20task%20of%20answering%20basic%20questions%2C%20which%20typically%20consume%2070%2D80%25%20of%20their%20workday"><u>IBM reported</u></a> that chatbots can handle <strong>80% of the work</strong> for customer service reps. With AI, financial companies continue to benefit from automation and advanced security measures.</p>]]></content:encoded></item><item><title><![CDATA[Are pets the next wave of influencers? ASICS thinks so]]></title><description><![CDATA[The rise of animal influencers: what ASICS’ latest move says about the future of brand marketing.]]></description><link>https://www.contentgrip.com/asics-felix-pet-influencer-trend/</link><guid isPermaLink="false">6824180148aeca000103194e</guid><category><![CDATA[Content Marketing]]></category><dc:creator><![CDATA[Patrecia Meliana]]></dc:creator><pubDate>Mon, 19 May 2025 03:00:38 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2025/05/Are-pets-the-next-wave-of-influencers--ASICS-thinks-so.webp" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2025/05/Are-pets-the-next-wave-of-influencers--ASICS-thinks-so.webp" alt="Are pets the next wave of influencers? ASICS thinks so"><p>The next big face of influencer marketing doesn&#x2019;t speak, stream, or pose in product haul videos&#x2014;but he does have a million followers and a picture-perfect smile. His name is Felix, he&#x2019;s a Samoyed, and ASICS just made him the face of its newest <a href="https://news-emea.asics.com/latest-news/four-legs--one-mission--asics-signs-a-dog-to-inspire-the-world-to-move-for-body-and-mind/s/9a18f9b9-1c22-4399-be35-56908afb9699"><u>global campaign</u></a>.</p><figure class="kg-card kg-image-card"><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXfUXH2c4mJIm1jip2ZOnlNmn7RKvqJrC8iQ6fjdoKnulklpZNvtqP61-igQfCprDwHcw2vJvojIpOTGZ6YbDA2Lq4EdasmlFL2uHtpjB3W2p80iF4rN1TKhiw77itYR0MgxGqkF?key=SUlWqZv7Fm7pVo7WNzawORkX" class="kg-image" alt="Are pets the next wave of influencers? ASICS thinks so" loading="lazy" width="602" height="339"></figure><p>This isn&#x2019;t a one-off gimmick. ASICS&#x2019; latest move signals a growing shift in brand marketing: animals&#x2014;especially social-savvy pets&#x2014;are becoming legitimate brand ambassadors.</p><p>This article unpacks why that&#x2019;s happening now, and what marketers can learn from ASICS&#x2019; unexpected but data-backed approach.</p>
  160. <!--kg-card-begin: html-->
  161. <blockquote class="instagram-media" data-instgrm-captioned data-instgrm-permalink="https://www.instagram.com/reel/DJjJ6MjCzYv/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="14" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:16px;"> <a href="https://www.instagram.com/reel/DJjJ6MjCzYv/?utm_source=ig_embed&amp;utm_campaign=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank"> <div style=" display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"></div></div></div><div style="padding: 19% 0;"></div> <div style="display:block; height:50px; margin:0 auto 12px; width:50px;"><svg width="50px" height="50px" viewbox="0 0 60 60" version="1.1" xmlns="https://www.w3.org/2000/svg" xmlns:xlink="https://www.w3.org/1999/xlink"><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g transform="translate(-511.000000, -20.000000)" fill="#000000"><g><path d="M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631"/></g></g></g></svg></div><div style="padding-top: 8px;"> <div style=" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;">View this post on Instagram</div></div><div style="padding: 12.5% 0;"></div> <div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"><div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"></div> <div style="background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"></div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"></div></div><div style="margin-left: 8px;"> <div style=" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div> <div style=" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)"></div></div><div style="margin-left: auto;"> <div style=" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div> <div style=" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div> <div style=" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div></div></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"></div></div></a><p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/reel/DJjJ6MjCzYv/?utm_source=ig_embed&amp;utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank">A post shared by ASICS (@asics)</a></p></div></blockquote>
  162. <script async src="//www.instagram.com/embed.js"></script>
  163. <!--kg-card-end: html-->
  164. <h2 id="short-on-time">Short on time?</h2><p>Here&#x2019;s a table of contents for quick access:</p><ul><li><a href="https://www.contentgrip.com/asics-felix-pet-influencer-trend/#what-happened-asics-signs-a-canine-ambassador" rel="noreferrer">What happened: ASICS signs a canine ambassador</a></li><li><a href="https://www.contentgrip.com/asics-felix-pet-influencer-trend/#why-animal-influencers-are-having-a-moment" rel="noreferrer">Why animal influencers are having a moment</a></li><li><a href="https://www.contentgrip.com/asics-felix-pet-influencer-trend/#what-marketers-should-learn-from-asics-play" rel="noreferrer">What marketers should learn from ASICS&#x2019; play</a></li><li><a href="https://www.contentgrip.com/asics-felix-pet-influencer-trend/#conclusion-move-over-mega-influencers-pets-are-here-to-stay" rel="noreferrer">Conclusion: Move over mega influencers&#x2014;pets are here to stay</a></li></ul><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/brands-thriving-with-gen-z/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Gen Z consumer trends and key insights for 2024 success</div><div class="kg-bookmark-description">Discover how 5 brands are captivating Gen Z with fresh approaches, social responsibility, and authentic engagement.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-402.png" alt="Are pets the next wave of influencers? ASICS thinks so"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/5-brands-thriving-with-Gen-Z-what-they-re-doing-right-21.webp" alt="Are pets the next wave of influencers? ASICS thinks so" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="what-happened-asics-signs-a-canine-ambassador"><strong>What happened: ASICS signs a canine ambassador</strong></h2><p>ASICS has appointed Felix the Samoyed as its official &#x201C;Mind&#x2019;s Best Friend&#x201D; ambassador, tasked with promoting the mental health benefits of movement&#x2014;particularly the kind you do with your dog.</p><p>With over one million followers on Instagram and passport stamps from 36 countries, Felix is a full-fledged petfluencer, known for his scenic hikes, fluffy charm, and feel-good content.</p><p>Gary Raucher, Global Head of Marketing at ASICS, said the campaign reinforces the brand&#x2019;s founding principle: &#x201C;Anima Sana in Corpore Sano,&#x201D; or &#x201C;Sound Mind in a Sound Body.&#x201D; According to Raucher, dogs inspire consistent movement more than personal trainers or influencers. &#x201C;No one motivates us to move for body and mind more than our canine friends,&#x201D; he said.</p><p>This isn&#x2019;t a marketing gimmick. ASICS&#x2019; decision is rooted in global consumer research and behavioral science. <a href="https://www.thesun.co.uk/fabulous/34911533/dog-owners-top-reason-leave-home/"><u>New findings</u></a> from a survey of 1,000 dog owners and 1,000 non-dog owners show that:</p><ul><li>65% of dog owners cite their pet as their primary motivation to move&#x2014;beating out personal trainers, family, and celebrities.</li><li>80% report lower stress levels, and 84% say they feel happier after exercising with their dog.</li><li>Dog owners are more likely to meet recommended exercise guidelines, averaging 240 minutes of movement per week.</li><li>Mental wellbeing scores among dog owners were found to be 20% higher than non-owners.</li></ul><p>To amplify this insight-driven campaign, ASICS is inviting dog owners to nominate their own pets as &#x201C;Mind&#x2019;s Best Friend&#x201D; ambassadors. Selected pups will receive branded gear and join the mission to spread the feel-good effects of movement&#x2014;for both body and mind.</p><h2 id="why-animal-influencers-are-having-a-moment"><strong>Why animal influencers are having a moment</strong></h2><p>From feline finance memes to dog-run TikTok channels, animals have become a social media staple. But lately, they&#x2019;re moving beyond viral video status and into serious brand territory. Here&#x2019;s why:</p><h3 id="1-pets-cut-through-the-noise"><strong>1. Pets cut through the noise</strong></h3><p>Consumers are skeptical of overly polished influencer content. Animals, by contrast, are pure engagement engines. Pet-led content tends to be low-drama, high-trust, and packed with emotional resonance. That makes them ideal vehicles for brands looking to connect without over-selling.</p><h3 id="2-they-bring-built-in-emotional-value"><strong>2. They bring built-in emotional value</strong></h3><p>Marketing is about creating emotional connection&#x2014;and animals have that in spades. ASICS links its brand mission to the science of everyday joy. Felix, for example, doesn&#x2019;t just represent movement; he symbolizes companionship, joy, and stress relief. ASICS cleverly uses that to reinforce its brand promise: &#x201C;a sound mind in a sound body.&#x201D;</p><h3 id="3-it-aligns-with-wellness-and-lifestyle-narratives"><strong>3. It aligns with wellness and lifestyle narratives</strong></h3><p>Mental health and holistic wellbeing have become key brand pillars, especially post-pandemic. Pets naturally tie into those narratives. By positioning a dog as an ambassador, ASICS adds a relatable and credible layer to its wellness messaging&#x2014;without preaching or posturing.</p><h3 id="4-pet-influencers-come-with-highly-engaged-audiences"><strong>4. Pet influencers come with highly engaged audiences</strong></h3><p>It&#x2019;s not just about cuteness&#x2014;these accounts drive real metrics. Felix&#x2019;s million-strong following is made up of dog lovers, travelers, and wellness seekers. That&#x2019;s a cross-section that fits cleanly into ASICS&#x2019; target demo. It&#x2019;s influencer alignment, without the human ego.</p><h2 id="what-marketers-should-learn-from-asics-play"><strong>What marketers should learn from ASICS&apos; play</strong></h2><p>For marketers looking to evolve their influencer strategies, ASICS offers a few sharp takeaways:</p><ul><li><strong>Go unconventional, if it&#x2019;s on-brand.</strong> Choosing Felix wasn&#x2019;t random&#x2014;it aligns with ASICS&#x2019; wellness-first mission. Brands should feel free to break from standard influencer types if the fit makes emotional and strategic sense.</li><li><strong>Use research to build credibility.</strong> The campaign isn&#x2019;t just cute&#x2014;it&#x2019;s backed by real data. That adds weight and differentiation in a space often full of fluff (literally and figuratively).</li><li><strong>Invite your audience into the story.</strong> ASICS is crowdsourcing additional &#x201C;Mind&#x2019;s Best Friend&#x201D; ambassadors by asking customers to nominate their own dogs. It&#x2019;s user-generated content with a purpose&#x2014;and brand gear on every pup.</li></ul><h2 id="conclusion-move-over-mega-influencers-pets-are-here-to-stay"><strong>Conclusion: Move over mega influencers, pets are here to stay</strong></h2><p>ASICS&#x2019; campaign isn&#x2019;t just a feel-good marketing play&#x2014;it&#x2019;s a signal that the influencer landscape is shifting.</p><p>As trust becomes a premium and brands fight for attention in overcrowded feeds, pets offer an unexpected edge. They&#x2019;re disarming, delightful, and&#x2014;if ASICS is any indication&#x2014;surprisingly effective.</p><p>So don&#x2019;t be shocked if the next wave of brand partnerships features more paws than poses. <strong>The petfluencer era is here</strong>&#x2014;and marketers should start paying attention.</p><div class="kg-card kg-callout-card kg-callout-card-grey"><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">This post is created by ContentGrow, providing scalable and tailored content creation services for B2B brands and publishers worldwide.</strong></b></i><a href="https://calendly.com/enrickoman/call-with-contentgrow"> <u><i><b><strong class="italic underline" style="white-space: pre-wrap;">Book a discovery call</strong></b></i></u></a><i><b><strong class="italic" style="white-space: pre-wrap;"> to learn more.</strong></b></i></div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/enrickoman/call-with-contentgrow?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a discovery call (for brands &amp; publishers) - ContentGrow</div><div class="kg-bookmark-description">Thanks for booking a call with ContentGrow. We provide scalable and tailored content creation services for B2B brands and publishers worldwide.Let&#x2019;s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a-168.png" alt="Are pets the next wave of influencers? ASICS thinks so"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/opengraph_4dc79812-125.png" alt="Are pets the next wave of influencers? ASICS thinks so" onerror="this.style.display = &apos;none&apos;"></div></a></figure><figure class="kg-card kg-image-card"><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXesSH_iuMMa8_P38ZVe3bMD7ui_LZ2LC4DK58_1VtgRs2mmdRz7gFCBncbdS--0nfXKRHxiZK2q5166BSHHK35DXku7bBawl7QioDh6ZWBJ5Bi6aTP-r6FV9uREDq736VkVPJ-0Ng?key=SUlWqZv7Fm7pVo7WNzawORkX" class="kg-image" alt="Are pets the next wave of influencers? ASICS thinks so" loading="lazy" width="602" height="339"></figure>]]></content:encoded></item><item><title><![CDATA[American Tourister turns Squid Game fandom into fashion-forward travel gear]]></title><description><![CDATA[Netflix’s cult hit meets carry-on chic—here’s how a travel brand is riding cultural obsession to build fan affinity.]]></description><link>https://www.contentgrip.com/american-tourister-squid-game-campaign/</link><guid isPermaLink="false">681c3b4caee129000178952d</guid><category><![CDATA[Content Marketing]]></category><dc:creator><![CDATA[Patrecia Meliana]]></dc:creator><pubDate>Sat, 17 May 2025 05:00:18 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2025/05/Squid-game-and-american-tourister-campaign.webp" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2025/05/Squid-game-and-american-tourister-campaign.webp" alt="American Tourister turns Squid Game fandom into fashion-forward travel gear"><p>Travel brand American Tourister is betting on fandom to fuel its latest marketing move&#x2014;a stylish, cinematic crossover with <em>Squid Game</em> ahead of the hit series&#x2019; third-season premiere on June 27.</p><p>This article explores how the brand is turning a cult Netflix series into a pop culture-infused product push, what the campaign reveals about cross-industry IP collaborations, and why experiential storytelling might be the next big play for consumer marketers.</p><h2 id="short-on-time"><strong>Short on time?</strong></h2><p>Here&#x2019;s a table of contents for quick access:</p><ul><li><a href="https://www.contentgrip.com/american-tourister-squid-game-campaign/#what-happened-a-squid-game-travel-drop-with-cinematic-flair" rel="noreferrer">What happened: A Squid Game travel drop with cinematic flair</a></li><li><a href="https://www.contentgrip.com/american-tourister-squid-game-campaign/#pop-culture-partnerships-are-no-longer-a-novelty-theyre-strategy" rel="noreferrer">Pop culture partnerships are no longer a novelty&#x2014;they&#x2019;re strategy</a></li><li><a href="https://www.contentgrip.com/american-tourister-squid-game-campaign/#what-marketers-should-know" rel="noreferrer">What marketers should know</a></li></ul><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/squid-game-content-creators-learn/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Squid Game&#x2019;s viral playbook: what marketers can learn</div><div class="kg-bookmark-description">Viral sounds, eye-catching visuals, and relatable themes made Squid Game a hit with Gen Z&#x2014;and a goldmine for marketers.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-377.png" alt="American Tourister turns Squid Game fandom into fashion-forward travel gear"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/I-binge-watched-Squid-Game-from-season-1-to-2-here-s-what-content-creators-can-learn-1.webp" alt="American Tourister turns Squid Game fandom into fashion-forward travel gear" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="what-happened-a-squid-game-travel-drop-with-cinematic-flair"><strong>What happened: A Squid Game travel drop with cinematic flair</strong></h2><p>American Tourister has unveiled a limited-edition luggage collection themed around Netflix&#x2019;s <em>Squid Game</em>, launching just weeks before the series returns for Season 3.</p><figure class="kg-card kg-embed-card"><iframe width="200" height="113" src="https://www.youtube.com/embed/a8nfHAWYavs?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen title="American Tourister X Squid Game 2025"></iframe></figure><p>Crafted in partnership with creative agency Blak Labs Singapore, the campaign is built around a cinematic short film. It reimagines the series&#x2019; infamous invitation card moment, with masked guards and mysterious envelopes popping up in everyday settings. The story culminates in an arena where invite-holders gather&#x2014;travel cases in hand&#x2014;poised for a symbolic take-off.</p><p>The luggage lineup includes two lines:</p><ul><li><strong>The &#x2018;Soldier Series&#x2019;</strong> in the franchise&apos;s signature black-and-pink motif, mimicking the guards&apos; aesthetic</li><li><strong>The &#x2018;Game Series&#x2019;</strong>, which plays on the green-and-cream palette of the show&#x2019;s contestants, complete with playful, cryptic iconography</li></ul><p>Offline activations and giveaways are set to accompany the launch across markets, encouraging fans to &#x201C;join the game&#x201D; both in-store and online.</p><figure class="kg-card kg-image-card"><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXcDMnDaPGvLAjREIy-ntcd-vZYI6xGz4tOfFjFMqocwhHG4hKd1P0OCTa9Y793yfj_NNubjP_ShWzobjSNW_g2UsMRei1QjXBU-RZxfzYbdghmvuPOPUKkSDRhQ8ygHNj6TsmjS?key=ddH_NFErLbq1pvGOGtAwVOrJ" class="kg-image" alt="American Tourister turns Squid Game fandom into fashion-forward travel gear" loading="lazy" width="180" height="271"></figure><figure class="kg-card kg-image-card"><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXdr4dkSxzrL_I6MXYM46miJ9e-J7LjJvnD8Dh8ZjlCDIJ-KGOnTXXh6SLGMwb9vZkjhSJZ8k0UQrBy1jx1y2x9uMpg79ElTnGQVlBvL3e72TZelh2NKmCAZdpSBb2_Mk_5QzFN8?key=ddH_NFErLbq1pvGOGtAwVOrJ" class="kg-image" alt="American Tourister turns Squid Game fandom into fashion-forward travel gear" loading="lazy" width="409" height="271"></figure><h2 id="pop-culture-partnerships-are-no-longer-a-novelty-they%E2%80%99re-strategy"><strong>Pop culture partnerships are no longer a novelty, they&#x2019;re strategy</strong></h2><p>American Tourister&#x2019;s move isn&#x2019;t an isolated one. It&#x2019;s part of a broader wave of Squid Game-branded campaigns across Asia, all using the show&#x2019;s visual language and fan base to create cultural touchpoints.</p><ul><li>In <strong>Malaysia</strong>, Tealive partnered with Netflix on themed drinks, snacks, and merch.</li></ul><figure class="kg-card kg-image-card"><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXeEk7jenneHGAcT3QmbhmUH3AFve7gd9uBWdl-ct_2xJvdchd-Vqoeq2lDtiwUg5v4kdmHDB_VDadEK5INTYDKzOeCZSMm_otKck_PCnwNRs9liHt7YN7h5Ma3sWChG7vKxIRek?key=ddH_NFErLbq1pvGOGtAwVOrJ" class="kg-image" alt="American Tourister turns Squid Game fandom into fashion-forward travel gear" loading="lazy" width="602" height="393"></figure><ul><li><a href="https://www.johnniewalker.com/en-id/our-whisky/limited-editions/johnnie-walker-black-label-squid-game-edition"><strong><u>Johnnie Walker</u></strong></a> in Manila released a limited-edition bottle featuring its mascot in a Squid Game tracksuit.</li></ul><figure class="kg-card kg-image-card"><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXdxhy8rQRzbORb0WIm4PNP6f7xXqpZrRwr5hizHHVvdqwNwFjPm5oPOg1x7R5SZL0egbuZbfwThBF0txcVgP-y-WPnweotSifWA3LEKkRbObUnAwLVTH1gJnGDKlXARvsiqPsKpOQ?key=ddH_NFErLbq1pvGOGtAwVOrJ" class="kg-image" alt="American Tourister turns Squid Game fandom into fashion-forward travel gear" loading="lazy" width="602" height="429"></figure><ul><li><strong>Lazada Singapore</strong> gamified its 12.12 sale with Squid Game-style mechanics.</li></ul><figure class="kg-card kg-image-card"><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXdP-D04nv2fFenimZ-4xIDZxJgIuScdGq04he9T7Zh7r5p8QzlxaxESC77yVyYChicZNJ4UOTGtUHEsPW0kyl9QD44LuxP1KPTid82LP3gKd3OO587uurBFk6EKzU-gWKbN7TlVXA?key=ddH_NFErLbq1pvGOGtAwVOrJ" class="kg-image" alt="American Tourister turns Squid Game fandom into fashion-forward travel gear" loading="lazy" width="602" height="579"></figure><ul><li><strong>Hong Kong&#x2019;s KALOS</strong> brick toy brand created an immersive pop-up with life-size character builds and exclusive collectibles</li></ul><figure class="kg-card kg-image-card"><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXeUNYPiihIupE03HemDwLu6Gs6yYAqnK7LFRHNTiGPxe_PJl9ooUrkCD2RPfznErDHx2hAhUNv_AzYWg1yDuShuuyEdSn_9z4T1lNATkJmHCozXNFPgcnXi43GI9mkl5eJNUatcdw?key=ddH_NFErLbq1pvGOGtAwVOrJ" class="kg-image" alt="American Tourister turns Squid Game fandom into fashion-forward travel gear" loading="lazy" width="602" height="339"></figure><p>These campaigns reflect a growing marketing trend: pop culture crossovers that go beyond novelty and into the realm of branded world-building. When executed well, they don&#x2019;t just sell products&#x2014;they generate earned media, drive UGC, and deepen emotional connection with fans.</p><h2 id="what-marketers-should-know"><strong>What marketers should know</strong></h2><p>The <em>Squid Game</em> collab offers marketers a blueprint for riding the fandom wave with cultural sensitivity and smart execution. Here&#x2019;s how:</p><h3 id="1-fandom-is-a-distribution-channel"><strong>1. Fandom is a distribution channel</strong></h3><p>Instead of traditional media spend, American Tourister is riding on the organic pull of Squid Game&#x2019;s fandom. The cinematic spot is built for virality&#x2014;and for fan-fueled sharing. Marketers can tap into this by co-creating with fan communities rather than just advertising to them.</p><h3 id="2-storytelling-sells%E2%80%94especially-when-you-cast-the-customer-as-the-hero"><strong>2. Storytelling sells&#x2014;especially when you cast the customer as the hero</strong></h3><p>The campaign doesn&#x2019;t just show off luggage. It puts the customer inside the Squid Game narrative, making them part of the experience. This kind of narrative immersion builds emotional buy-in. Think beyond unboxing&#x2014;what&#x2019;s the story your product lets people step into?</p><h3 id="3-cross-industry-ip-licensing-is-on-the-rise"><strong>3. Cross-industry IP licensing is on the rise</strong></h3><p>Collaborating with entertainment franchises is no longer just for fast fashion or fast food. Travel, alcohol, toys, and even logistics are in the game. For B2B marketers, this could mean looking at strategic co-branding or shared audience plays that add cultural weight to your brand.</p><h3 id="4-physical-activations-still-matter"><strong>4. Physical activations still matter</strong></h3><p>American Tourister is blending digital with in-person experiences, including in-store displays and giveaways. While digital often dominates the budget, physical touchpoints still drive brand memorability and social content creation.</p><p>By fusing cinematic storytelling with globally recognized IP, American Tourister has managed to turn travel gear into a fan collectible&#x2014;and a conversation starter.</p><p>For marketers, the takeaway is clear: cultural capital is now as important as product features. In a world where attention is scarce, storytelling that taps into fandoms and emotional worlds may just be the most efficient way to win hearts&#x2014;and wallets.</p><div class="kg-card kg-callout-card kg-callout-card-grey"><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">This post is created by ContentGrow, providing scalable and tailored content creation services for B2B brands and publishers worldwide.</strong></b></i><a href="https://calendly.com/enrickoman/call-with-contentgrow"> <u><i><b><strong class="italic underline" style="white-space: pre-wrap;">Book a discovery call</strong></b></i></u></a><i><b><strong class="italic" style="white-space: pre-wrap;"> to learn more.</strong></b></i></div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/enrickoman/call-with-contentgrow?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a discovery call (for brands &amp; publishers) - ContentGrow</div><div class="kg-bookmark-description">Thanks for booking a call with ContentGrow. We provide scalable and tailored content creation services for B2B brands and publishers worldwide.Let&#x2019;s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a-167.png" alt="American Tourister turns Squid Game fandom into fashion-forward travel gear"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/opengraph_4dc79812-124.png" alt="American Tourister turns Squid Game fandom into fashion-forward travel gear" onerror="this.style.display = &apos;none&apos;"></div></a></figure><figure class="kg-card kg-image-card"><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXfBKJv7eL8TKj0DwYeU20jxF2Wv3r3uHkDq7EOs1o7mv5vHE8YFLGcO3U2TlEME495jphP3AxGusOyxekyAJ8CxYV-bM-9YQD26Ig72cnmToNe4Q9ssSXfNYDepCoTi07LeDUOSBg?key=ddH_NFErLbq1pvGOGtAwVOrJ" class="kg-image" alt="American Tourister turns Squid Game fandom into fashion-forward travel gear" loading="lazy" width="602" height="339"></figure>]]></content:encoded></item><item><title><![CDATA[Marketer's quick guide to GDPR compliance]]></title><description><![CDATA[Explore the importance of GDPR compliance for marketers in today's digital age.]]></description><link>https://www.contentgrip.com/marketers-quick-guide-to-gdpr-compliance/</link><guid isPermaLink="false">6826e8a348aeca00010319be</guid><category><![CDATA[Content Marketing]]></category><dc:creator><![CDATA[ContentGrip Staff]]></dc:creator><pubDate>Fri, 16 May 2025 07:42:18 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2025/05/Marketer-s-quick-guide-to-GDPR-compliance.webp" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2025/05/Marketer-s-quick-guide-to-GDPR-compliance.webp" alt="Marketer&apos;s quick guide to GDPR compliance"><p>Since its instatement in 2018, the EU&apos;s General Data Protection Regulation has been reshaping how businesses and other entities approach data collection and handling. Here&#x2019;s a quick summary of what this means for marketers and how they can ensure compliance.</p><h2 id="obtain-informed-consent"><strong>Obtain informed consent&#xA0;</strong></h2><p>Transparency and legality are the cornerstones of GDPR-compliant information correction. Marketers may satisfy them by obtaining informed consent. Do so by clearly outlining which information you plan to collect, why you need it, and how much it will be used.</p><p>It&apos;s also important not to presuppose consent. Users should be allowed to read through and ask for clarification about your consent forms. Most importantly, the final step in acknowledging their understanding needs to be voluntary and initiated on their part. Pre-checked boxes and other suggestive measures are not allowed.</p><h2 id="minimize-data-collection"><strong>Minimize data collection</strong></h2><p>While successful marketing hinges on identifying and developing content for target audiences, the GDPR advises gathering it in moderation. Specifically, marketers should only collect the data needed to ensure continued business operations. This benefits users and companies alike, as it decreases the amount of useful data that can be exposed in breaches.</p><p>Anonymization <a href="https://www.cloudflare.com/learning/privacy/what-is-pseudonymization/"><u>or pseudonymization</u></a> further removes the association between actual users and the data points you need to market to them effectively. Data should also be audited regularly and removed safely if it no longer serves a purpose or has become incorrect.</p><h2 id="protect-the-data-you-do-collect"><strong>Protect the data you do collect&#xA0;</strong></h2><p>Safeguarding collected data from breaches and misuse is an integral part of GDPR compliance. Collected data needs to be securely stored in encrypted databases. Restrict access to these databases and implement role-based controls to combat tampering and contain the damage if a breach does happen.</p><p>Password security is vital to maintaining high access security standards. Marketing team members should not be responsible for credential creation and maintenance since doing so risks the use of weak or repeated passwords.</p><p>It&apos;s simpler and more advantageous to use a <a href="https://nordpass.com/team-password-manager/"><u>team password manager</u></a> instead. Doing so ensures all accounts with customer data access have strong, unique passwords safely stored in an encrypted vault. Syncing with devices makes work from anywhere easier, while two-factor authentication integration further improves password security. Decent password managers will offer the password sharing feature. This way, you don&#x2019;t have to share account credentials with your team members in risky ways.</p><p>In addition, look for the <a href="https://www.reddit.com/r/Passwords/comments/17f73pa/i_made_a_comparison_table_to_find_the_best/"><u>best password manager</u></a> that is GDPR-compliant as well. Look for one that employs the most advanced encryption methods and zero-knowledge architecture, meaning it has no knowledge of the passwords and other information stored locally. Ideally, the manager should be ISO/IEC 27001:2017 certified to guarantee the protection of data integrity and confidentiality.</p><h2 id="ensure-third-party-vendor-compliance"><strong>Ensure third-party vendor compliance&#xA0;</strong></h2><p>Marketing today is extensively interconnected. All outside resources from your CRM to your cloud hosting platform, along with collaborators like part-time freelancers, need access to your data to do their part effectively.</p><p>Under the GDPR, <a href="https://gdpr-info.eu/chapter-8/"><u>you are liable</u></a> for any mishandling of personal data by a third party. It&apos;s your responsibility to vet third parties for GDPR compliance and audit them over time to avoid the loss of customer trust and significant financial damage.</p><h2 id="respect-data-subject-rights"><strong>Respect data subject rights&#xA0;</strong></h2><p>The GDPR enables subject agency and establishes personal data rights. If asked, you have a duty to provide a copy of the data you have on someone, make changes if it is incorrect or outdated, and even delete the data.</p><p>It should be straightforward for users to make these requests. To that end, it&#x2019;s best to train the marketing team on related user rights and how to comply with requests swiftly.</p>]]></content:encoded></item><item><title><![CDATA[What’s next for marketers in 2025? AI trust, privacy pivots, and the rise of gamevertising]]></title><description><![CDATA[From AI ethics to browser shakeups, this is your Q2 cheat sheet for staying ahead in marketing.]]></description><link>https://www.contentgrip.com/new-marketing-trends-ai-privacy-gaming/</link><guid isPermaLink="false">680b0e40b453cb0001bed2ae</guid><category><![CDATA[Martech]]></category><dc:creator><![CDATA[Patrecia Meliana]]></dc:creator><pubDate>Fri, 16 May 2025 05:00:55 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2025/04/What-s-next-for-marketers-in-2025.webp" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2025/04/What-s-next-for-marketers-in-2025.webp" alt="What&#x2019;s next for marketers in 2025? AI trust, privacy pivots, and the rise of gamevertising"><p>As we settle into Q2, it&apos;s clear that early marketing predictions for 2025 weren&#x2019;t just noise&#x2014;they&#x2019;ve become strategic north stars.</p><p>From AI to privacy, marketers are already navigating seismic shifts in how brands connect with digital audiences.</p><p>This article explores four new and urgent trends shaping the marketing landscape right now. Grounded in evolving consumer expectations, fresh platform updates, and accelerating tech innovation, these predictions are designed to help you future-proof your strategy&#x2014;while your competitors are still catching up.</p><h2 id="short-on-time"><strong>Short on time?</strong></h2><p>Here&#x2019;s a quick summary:</p><ul><li>4 new emerging marketing trends this 2025<ul><li><a href="https://www.contentgrip.com/new-marketing-trends-ai-privacy-gaming/#1-ai-ethics-campaigns-enter-the-spotlight" rel="noreferrer">AI ethics campaigns enter the spotlight</a></li><li><a href="https://www.contentgrip.com/new-marketing-trends-ai-privacy-gaming/#2-email-marketing-faces-new-privacy-headwinds" rel="noreferrer">Email marketing faces new privacy headwinds</a></li><li><a href="https://www.contentgrip.com/new-marketing-trends-ai-privacy-gaming/#3-browser-competition-heats-up" rel="noreferrer">Browser competition heats up</a></li><li><a href="https://www.contentgrip.com/new-marketing-trends-ai-privacy-gaming/#4-gaming-becomes-the-next-big-marketing-frontier" rel="noreferrer">Gaming becomes the next big marketing frontier</a></li></ul></li></ul><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/future-ai-marketing/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">The future of marketing: AI transformations by 2025</div><div class="kg-bookmark-description">Discover AI marketing&#x2019;s future in 2025 with predictions on automation, personalization, decision-making, emerging tech, and ethical challenges.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-310.png" alt="What&#x2019;s next for marketers in 2025? AI trust, privacy pivots, and the rise of gamevertising"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/Future-of-AI-in-marketing-2025-19.webp" alt="What&#x2019;s next for marketers in 2025? AI trust, privacy pivots, and the rise of gamevertising" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="4-new-emerging-marketing-trends-this-2025"><strong>4 new emerging marketing trends this 2025</strong></h2><p>While some 2025 predictions have already played out, a fresh wave of disruptive trends is just starting to surface. These aren&#x2019;t hype cycles&#x2014;they&#x2019;re grounded in real shifts in consumer behavior, platform dynamics, and tech innovation that are actively reshaping the marketing playbook.</p><p>From AI ethics to gamified brand worlds, here are four trends that forward-thinking marketers should get ahead of&#x2014;before they go mainstream.</p><h3 id="1-ai-ethics-campaigns-enter-the-spotlight">1. AI ethics campaigns enter the spotlight</h3><p>In 2025, AI isn&#x2019;t just powering campaigns&#x2014;it&#x2019;s also under ethical scrutiny. Consumers and regulators alike are demanding transparency, prompting a growing number of brands to center their marketing on responsible AI use.</p><p>Whether it&#x2019;s Adobe emphasizing AI transparency as a brand trust anchor&#xB9; or companies adding &#x201C;AI disclosure tags&#x201D; to creative outputs, the message is clear: ethical AI is no longer optional. A recent report showed that <strong>65% of consumers trust brands more when they disclose AI usage&#xB2;</strong>&#x2014;a compelling reason to lead with ethics, not just efficiency.</p><p><strong>What marketers should do:</strong></p><ul><li>Include AI disclaimers in creative and copy.</li><li>Publish transparency reports or ethics statements for AI-driven campaigns.</li><li>Use ethical AI badges or icons to signal credibility.</li></ul><h3 id="2-email-marketing-faces-new-privacy-headwinds">2. Email marketing faces new privacy headwinds</h3><p>The privacy wave is here&#x2014;and it&apos;s not letting up. Apple&#x2019;s Mail Privacy Protection (MPP)&#xB3; and Google&#x2019;s tightening standards continue to wreak havoc on email open rate reliability. Open tracking is now so inflated it&#x2019;s functionally useless for most marketers.</p><p>To adapt, savvy brands are shifting their KPIs: leaning on <strong>click-through rates, on-site behavior, and zero-party data</strong> (voluntarily shared user info). Tools like AMP emails, dynamic preference centers, and lead magnets with genuine value are replacing outdated engagement strategies.</p><p><strong>What marketers should do:</strong></p><ul><li>Prioritize clicks and on-site behavior over opens.</li><li>Launch preference centers for tailored email experiences.</li><li>Offer high-value, permission-based lead magnets to gather first-party data.</li><li>Stop obsessing over openings.</li></ul><h3 id="3-browser-competition-heats-up">3. Browser competition heats up</h3><p>Chrome still reigns&#x2074; but we&#x2019;ve seen signs of it <a href="https://www.contentgrip.com/google-search-market-share-decline/"><u>possibly losing its dominance</u></a> due to challengers like Brave, Arc, and AI-integrated search browsers that are gaining real ground. Brave now boasts <strong>82.7 million monthly active users&#x2075;</strong>, thanks to its robust privacy settings and ad-blocking features.</p><p>This resurgence of browser choice is reshaping how marketers think about ad targeting and analytics. With third-party cookies vanishing and privacy-first browsers on the rise, tactics like <strong>server-side tagging, contextual advertising, and first-party data strategies</strong> are no longer nice-to-haves&#x2014;they&#x2019;re essential.</p><p><strong>What marketers should do:</strong></p><ul><li>Implement server-side tagging for cleaner analytics.</li><li>Develop contextual ad campaigns with minimal reliance on tracking.</li><li>Monitor browser usage shifts among your core audience.</li><li>Revisit your attribution model</li><li>Embrace cookieless tracking</li></ul><h3 id="4-gaming-becomes-the-next-big-marketing-frontier">4. Gaming becomes the next big marketing frontier</h3><p>In-game marketing is no longer niche. With <strong>3.32 billion global gamers&#x2076;</strong> and a projected <strong>US$11.02 billion in in-game ad spend</strong> by 2025&#x2077;, this channel is becoming essential for brands targeting Gen Z and Alpha.</p><p>We&#x2019;re seeing rapid innovation: branded characters in Roblox, virtual events in Fortnite, and even indie game collaborations that weave product placement into the narrative itself. Plus, a staggering <strong>93% of media buyers plan to run in-game ads this year&#x2078;</strong>.</p><p><strong>What marketers should do:</strong></p><ul><li>Explore collaborations with game publishers or indie developers.</li><li>Invest in branded in-game experiences or events on platforms like Roblox.</li><li>Experiment with interactive storytelling formats to increase brand immersion.</li><li>Start thinking like a game developer</li></ul><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/gaming-marketing-across-generations/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Marketing in games: strategies for 2025</div><div class="kg-bookmark-description">From Gen Alpha to Gen X, discover how top brands are leveraging games for marketing success.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-309.png" alt="What&#x2019;s next for marketers in 2025? AI trust, privacy pivots, and the rise of gamevertising"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/Gaming-marketing-a-complete-guide-to-reaching-players-across-generations-2025-2.webp" alt="What&#x2019;s next for marketers in 2025? AI trust, privacy pivots, and the rise of gamevertising" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="final-thoughts-get-ready-for-what%E2%80%99s-next"><strong>Final thoughts: get ready for what&#x2019;s next</strong></h2><p>2025 is already proving that agility is more valuable than ever. Marketers who adapt early&#x2014;whether by prioritizing AI transparency, ditching outdated email metrics, or embedding their brand in virtual worlds&#x2014;stand to gain significant ground.</p><p>Stay curious. Stay flexible. And start testing these strategies now&#x2014;before your competitors turn predictions into playbooks.</p><div class="kg-card kg-toggle-card" data-kg-toggle-state="close">
  165.            <div class="kg-toggle-heading">
  166.                <h4 class="kg-toggle-heading-text"><span style="white-space: pre-wrap;">Sources</span></h4>
  167.                <button class="kg-toggle-card-icon" aria-label="Expand toggle to read content">
  168.                    <svg id="Regular" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24">
  169.                        <path class="cls-1" d="M23.25,7.311,12.53,18.03a.749.749,0,0,1-1.06,0L.75,7.311"/>
  170.                    </svg>
  171.                </button>
  172.            </div>
  173.            <div class="kg-toggle-content"><ol><li value="1"><span style="white-space: pre-wrap;">TechRadar. (2025, April 20). Want to build an AI strategy? Adobe SVP advises you start with transparency. https://www.techradar.com/pro/want-to-build-an-ai-strategy-adobe-svp-advises-you-start-with-transparency/</span></li><li value="2"><span style="white-space: pre-wrap;">Stewart Townsend. (2025, February 22). AI in Marketing: Ethical Dilemmas and Privacy Concerns for 2025. https://stewarttownsend.com/ai-in-marketing-ethical-dilemmas-and-privacy-concerns-for-2025/</span></li><li value="3"><span style="white-space: pre-wrap;">Emailtootester. (2025, February 13). Apple MPP Open Rate Tracking: Which ESPs Provide The Most Accurate Reporting. https://www.emailtooltester.com/en/blog/apple-mpp-open-rate/</span></li><li value="4"><span style="white-space: pre-wrap;">TechJury. (2025, April 16). Chrome Browser Market Share in 2025: Still Leading, But for How Long?. https://techjury.net/industry-analysis/chrome-browser-market-share/</span></li><li value="5"><span style="white-space: pre-wrap;">TapTwice Digital. (2025, March 28). Market Share, Users, Popularity. https://taptwicedigital.com/blog/brave-usage</span></li><li value="6"><span style="white-space: pre-wrap;">Exploding Topics. (2025, April 24). How Many Gamers Are There? (New 2025 Statistics). https://explodingtopics.com/blog/number-of-gamers</span></li><li value="7"><span style="white-space: pre-wrap;">The Business Research Company. (2025, January). In-Game Advertising Global Market Report. https://www.thebusinessresearchcompany.com/report/in-game-advertising-global-market-report</span></li><li value="8"><span style="white-space: pre-wrap;">Passive Secrets. (2024, July 14). The Future of Advertising is in the Game: Latest In-Game Advertising Statistics 2024. https://passivesecrets.com/in-game-advertising-statistics/</span></li></ol></div>
  174.        </div><div class="kg-card kg-callout-card kg-callout-card-grey"><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">This post is created by ContentGrow, providing scalable and tailored content creation services for B2B brands and publishers worldwide.</strong></b></i><a href="https://calendly.com/enrickoman/call-with-contentgrow"> <u><i><b><strong class="italic underline" style="white-space: pre-wrap;">Book a discovery call</strong></b></i></u></a><i><b><strong class="italic" style="white-space: pre-wrap;"> to learn more.</strong></b></i></div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/enrickoman/call-with-contentgrow?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a discovery call (for brands &amp; publishers) - ContentGrow</div><div class="kg-bookmark-description">Thanks for booking a call with ContentGrow. We provide scalable and tailored content creation services for B2B brands and publishers worldwide.Let&#x2019;s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a-149.png" alt="What&#x2019;s next for marketers in 2025? AI trust, privacy pivots, and the rise of gamevertising"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/opengraph_4dc79812-107.png" alt="What&#x2019;s next for marketers in 2025? AI trust, privacy pivots, and the rise of gamevertising" onerror="this.style.display = &apos;none&apos;"></div></a></figure><figure class="kg-card kg-image-card"><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXcYAf31U_Agv7PYMqgZFD_ETvUdi84ObY4P3VkuOcqJf4DQ2AfpMPDpUbrv1xqQ8SZdxbpfmT4FrkTARMdTszO9sNi2yxDkXp59ekc8eo6w6hsiORz0AYeESBtz_PuLlKtpdcsRCQ?key=OsVZXv79udQRK9ls09KE5paT" class="kg-image" alt="What&#x2019;s next for marketers in 2025? AI trust, privacy pivots, and the rise of gamevertising" loading="lazy" width="602" height="339"></figure>]]></content:encoded></item><item><title><![CDATA[Sports audio is booming: key insights for brands targeting sports fans]]></title><description><![CDATA[New research from Edison, SiriusXM, and GroupM reveals how audio deepens fan loyalty and brand engagement.]]></description><link>https://www.contentgrip.com/sports-audio-trends-marketing-insights/</link><guid isPermaLink="false">6808b855365057000166cd0b</guid><category><![CDATA[Content Marketing]]></category><dc:creator><![CDATA[Patrecia Meliana]]></dc:creator><pubDate>Thu, 15 May 2025 04:00:44 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2025/04/Sports-audio-trends.webp" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2025/04/Sports-audio-trends.webp" alt="Sports audio is booming: key insights for brands targeting sports fans"><p>When it comes to U.S. sports culture, it&#x2019;s not just about touchdowns or game-winning shots anymore. According to a new Sports Audio Report, audio has cemented its place as a vital part of the fan experience&#x2014;one that marketers can no longer afford to ignore.</p><p>Findings from &#x201C;<a href="https://www.edisonresearch.com/sports-audio-report/"><u>Sports Audio Report</u></a>&#x201D; by Edison Research, SiriusXM Media, and GroupM shed light on why audio content has become indispensable for U.S. sports fans&#x2014;and what this shift means for marketers.</p><p>This article explores the top takeaways from the study and what they mean for media planners and brand marketers looking to tap into the passion, intimacy, and spending power of sports fans.</p><h2 id="short-on-time"><strong>Short on time?</strong></h2><p>Here&#x2019;s a table of contents for quick access:</p><ul><li><a href="https://www.contentgrip.com/sports-audio-trends-marketing-insights/#sports-fandom-spans-generations-and-emotions" rel="noreferrer">Sports fandom spans generations&#x2014;and emotions</a></li><li><a href="https://www.contentgrip.com/sports-audio-trends-marketing-insights/#audio-is-the-companion-of-choice-for-sports-fans" rel="noreferrer">Audio is the companion of choice for sports fans</a></li><li><a href="https://www.contentgrip.com/sports-audio-trends-marketing-insights/#gen-z-leads-the-podcast-revolution-in-sports" rel="noreferrer">Gen Z leads the podcast revolution in sports</a></li><li><a href="https://www.contentgrip.com/sports-audio-trends-marketing-insights/#what-marketers-should-know" rel="noreferrer">What marketers should know</a></li></ul><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/brands-thriving-with-gen-z/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Gen Z consumer trends and key insights for 2024 success</div><div class="kg-bookmark-description">Discover how 5 brands are captivating Gen Z with fresh approaches, social responsibility, and authentic engagement.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-302.png" alt="Sports audio is booming: key insights for brands targeting sports fans"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/5-brands-thriving-with-Gen-Z-what-they-re-doing-right-16.webp" alt="Sports audio is booming: key insights for brands targeting sports fans" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="sports-fandom-spans-generations-and-emotions"><strong>Sports fandom spans generations and emotions</strong></h2><p>Sports matter to a lot of Americans&#x2014;186 million people aged 13 and up, to be exact, according to the research. What&#x2019;s more surprising is how emotionally invested fans are:</p><ul><li><strong>68% say sports bring their family closer.</strong></li><li><strong>Nearly 1 in 4 admit they&#x2019;ve cried over a sporting event.</strong></li></ul><p>The study underscores the depth of emotional connection fans feel toward teams and athletes. For younger generations like Gen Z and Millennials, that connection extends beyond the court or field&#x2014;many actively follow athletes&#x2019; personal lives.</p><p>The implication? Sports fandom isn&#x2019;t just a media category; it&#x2019;s a cultural identity. That&#x2019;s a powerful opening for brands looking to build community-driven campaigns.</p><h2 id="audio-is-the-companion-of-choice-for-sports-fans"><strong>Audio is the companion of choice for sports fans</strong></h2><p>More than <strong>64% of fans</strong> regularly consume sports content through audio&#x2014;via AM/FM radio, podcasts, or SiriusXM. Unlike passive TV viewing, audio offers a more intimate experience that listeners often share with others. In fact, the majority of sports audio fans report co-listening with family or friends.</p><p>That communal behavior is gold for brands. Think group decision-making on purchases, shared emotional experiences tied to a brand message, and extended brand exposure through shared listening time.</p><p>Also worth noting: audio&#x2019;s reach isn&apos;t one-dimensional. <strong>AM/FM still leads</strong>, but podcast share has nearly doubled since 2018&#x2014;signaling a clear shift toward on-demand and niche content.</p><h2 id="gen-z-leads-the-podcast-revolution-in-sports"><strong>Gen Z leads the podcast revolution in sports</strong></h2><p>Younger listeners are rewriting the rules of sports media. The report shows that <strong>13&#x2013;34-year-olds spend three times more of their sports audio time with podcasts than radio</strong>.</p><p>This demographic shift represents both a challenge and an opportunity for marketers. The challenge: traditional broadcast campaigns are losing relevance among younger fans. The opportunity: podcasts offer highly targeted ad formats and deeper narrative space&#x2014;ideal for storytelling and product education.</p><p>Also, <strong>40% of sports audio fans say they&#x2019;re not getting enough programs covering their favorite sports or offering unique perspectives</strong>. That&#x2019;s a huge opening for brands to sponsor underrepresented voices or niche leagues that fans crave.</p><h2 id="what-marketers-should-know"><strong>What marketers should know</strong></h2><p>This research isn&#x2019;t just a fan study&#x2014;it&#x2019;s a blueprint for strategic brand planning. Here&#x2019;s what to keep in mind:</p><h3 id="1-invest-in-audio-ads%E2%80%94but-make-them-emotional"><strong>1. Invest in audio ads&#x2014;but make them emotional</strong></h3><p>Sports audio fans are engaged. <strong>63% have looked up a brand after hearing an ad</strong>, and over half have made a purchase. Use emotional hooks and align your messaging with key sports moments or fandom narratives.</p><h3 id="2-sponsor-the-niche-not-just-the-mainstream"><strong>2. Sponsor the niche, not just the mainstream</strong></h3><p>If 40% of listeners feel underserved, there&#x2019;s clear demand for alternative sports, local teams, and off-season content. Partnering with emerging podcasts or smaller leagues can help brands show up authentically and meet that demand.</p><h3 id="3-double-down-on-co-listening-dynamics"><strong>3. Double down on co-listening dynamics</strong></h3><p>Craft ads and sponsorships with shared listening in mind&#x2014;think family-first messaging or conversational tone that sparks discussion. These ads may have more longevity and impact in shared settings like car rides or living rooms.</p><h3 id="4-focus-on-gen-z-loyalty-through-athletes%E2%80%99-off-field-stories"><strong>4. Focus on Gen Z loyalty through athletes&#x2019; off-field stories</strong></h3><p>Younger fans are not just sports followers&#x2014;they&#x2019;re lifestyle subscribers. Explore campaigns that involve athlete storytelling, behind-the-scenes podcast formats, or content that connects with fans on values and culture.</p><div class="kg-card kg-callout-card kg-callout-card-grey"><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">This post is created by ContentGrow, providing scalable and tailored content creation services for B2B brands and publishers worldwide.</strong></b></i><a href="https://calendly.com/enrickoman/call-with-contentgrow"> <u><i><b><strong class="italic underline" style="white-space: pre-wrap;">Book a discovery call</strong></b></i></u></a><i><b><strong class="italic" style="white-space: pre-wrap;"> to learn more.</strong></b></i></div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/enrickoman/call-with-contentgrow?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a discovery call (for brands &amp; publishers) - ContentGrow</div><div class="kg-bookmark-description">Thanks for booking a call with ContentGrow. We provide scalable and tailored content creation services for B2B brands and publishers worldwide.Let&#x2019;s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a-148.png" alt="Sports audio is booming: key insights for brands targeting sports fans"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/opengraph_4dc79812-106.png" alt="Sports audio is booming: key insights for brands targeting sports fans" onerror="this.style.display = &apos;none&apos;"></div></a></figure><figure class="kg-card kg-image-card"><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXdGlMqNXF8U5M3AqOH_9GHt5EYJsBKyXzVTa7hbPE6YZ6mEtFrZYyq1L4nDgWE2A4CvlOZ7nQJCowJUaZpcHDPTXdi1AS8ldwndPMVbIHJmFglEIjYLpepsfUm63hg14n8gSsWaLw?key=5l64zrx1r7sLpWMETv4ys2Bw" class="kg-image" alt="Sports audio is booming: key insights for brands targeting sports fans" loading="lazy" width="602" height="339"></figure>]]></content:encoded></item><item><title><![CDATA[Netflix redesigns discovery with AI: how marketers should respond]]></title><description><![CDATA[With conversational search and short-form previews, Netflix is adapting to how people find content. Marketers, take note.]]></description><link>https://www.contentgrip.com/netflix-ai-search-interface-tiktok-style-feed/</link><guid isPermaLink="false">6825462448aeca0001031998</guid><category><![CDATA[Martech]]></category><dc:creator><![CDATA[Patrecia Meliana]]></dc:creator><pubDate>Thu, 15 May 2025 01:52:06 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2025/05/Netflix-redesigns-discovery-with-AI.webp" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2025/05/Netflix-redesigns-discovery-with-AI.webp" alt="Netflix redesigns discovery with AI: how marketers should respond"><p><a href="https://about.netflix.com/en/news/unveiling-our-innovative-new-tv-experience"><u>Netflix just dropped a sweeping UX refresh</u></a> across its mobile and TV platforms, and it&#x2019;s not just a visual update. From ChatGPT-style conversational search to TikTok-inspired short video previews, the streaming giant is clearly leaning into AI and vertical media to help users find what they want&#x2014;faster and more naturally.</p><p>For marketers, this signals more than just a tech upgrade. It&#x2019;s a glimpse into how digital entertainment&#x2014;and by extension, content discovery&#x2014;will be reshaped in an AI-first, mobile-native world.</p><p>This article explores what&#x2019;s new, what it means for your strategy, and how marketers can adapt.</p><figure class="kg-card kg-image-card"><img src="https://www.contentgrip.com/content/images/2025/05/netflix-ai-search-interface-1.gif" class="kg-image" alt="Netflix redesigns discovery with AI: how marketers should respond" loading="lazy" width="1080" height="605" srcset="https://www.contentgrip.com/content/images/size/w600/2025/05/netflix-ai-search-interface-1.gif 600w, https://www.contentgrip.com/content/images/size/w1000/2025/05/netflix-ai-search-interface-1.gif 1000w, https://www.contentgrip.com/content/images/2025/05/netflix-ai-search-interface-1.gif 1080w" sizes="(min-width: 720px) 720px"></figure><h2 id="short-on-time"><strong>Short on time?</strong></h2><p>Here&#x2019;s a table of contents for quick access:</p><ul><li>What&#x2019;s new in Netflix&#x2019;s latest update?</li><li>AI meets entertainment: inside the ChatGPT-powered search</li><li>TikTok-style feed: discovery meets dopamine</li><li>What marketers should know</li></ul><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/future-ai-marketing/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">The future of marketing: AI transformations by 2025</div><div class="kg-bookmark-description">Discover AI marketing&#x2019;s future in 2025 with predictions on automation, personalization, decision-making, emerging tech, and ethical challenges.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-403.png" alt="Netflix redesigns discovery with AI: how marketers should respond"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/Future-of-AI-in-marketing-2025-23.webp" alt="Netflix redesigns discovery with AI: how marketers should respond" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="what%E2%80%99s-new-in-netflix%E2%80%99s-latest-update"><strong>What&#x2019;s new in Netflix&#x2019;s latest update?</strong></h2><p>The updates&#x2014;unveiled by Chief Product Officer Eunice Kim and Chief Technology Officer Elizabeth Stone&#x2014;include a redesigned TV homepage, repositioned navigation elements, and smarter visual cues to guide user decisions. For example, metadata like &#x201C;#1 in TV Shows&#x201D; or &#x201C;Emmy Award Winner&#x201D; now pops up more prominently.</p><p>On mobile, the platform is experimenting with a vertical scroll feed&#x2014;a familiar look to anyone who&#x2019;s spent time on TikTok or Instagram Reels. These short video previews let users quickly browse content, tap to watch, or share with friends.</p><figure class="kg-card kg-embed-card"><iframe width="200" height="113" src="https://www.youtube.com/embed/mLRbltNrEBk?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen title="How To Use The New Netflix Experience"></iframe></figure><h2 id="ai-and-short-form-ux-netflix-is-rethinking-discovery"><strong>AI and short-form UX: Netflix is rethinking discovery</strong></h2><p>Two of Netflix&#x2019;s most eye-catching updates&#x2014;its ChatGPT-powered search and TikTok-style vertical feed&#x2014;signal a major shift in how users interact with content platforms.</p><p>On the one hand, the new <strong>conversational search tool</strong>, currently in beta for iPhone users in select markets like Australia and New Zealand, allows people to use natural prompts like &#x201C;something uplifting and funny&#x201D; instead of browsing by genre or keyword. It&#x2019;s powered by OpenAI&#x2019;s ChatGPT and designed to make Netflix feel less like a static interface and more like an entertainment concierge.</p><p>At the same time, the platform is testing a <strong>short-form vertical feed</strong> on mobile&#x2014;surfacing snackable video clips from its catalog to mimic the rapid, dopamine-driven discovery UX made popular by TikTok, Reels, and YouTube Shorts. Viewers can quickly scroll, tap to watch the full title, or add it to their list.</p><p>Together, these features reflect Netflix&#x2019;s push to meet users where they are&#x2014;blending <strong>AI-driven personalization</strong> with <strong>mobile-native design</strong>. And for marketers, they underscore a bigger trend: content discovery is no longer about search bars and menus. It&#x2019;s about <strong>conversation and visuals</strong>, not categories and titles.</p><p>The takeaway? If your brand&#x2019;s discovery journey still relies on static design or text-heavy UX, it&#x2019;s time to rethink how people find and interact with what you offer.</p><h2 id="what-marketers-should-know"><strong>What marketers should know</strong></h2><p>Here&#x2019;s what this means for content strategists, entertainment marketers, and brand leaders:</p><h3 id="1-search-is-becoming-conversational%E2%80%94are-you-ready"><strong>1. Search is becoming conversational&#x2014;are you ready?</strong></h3><p>Netflix&#x2019;s AI-powered search is a signal flare: audiences increasingly expect intuitive, dialogue-like interactions with platforms. Marketers should explore how conversational AI can be integrated into their own touchpoints&#x2014;be it site search, customer service, or product discovery.</p><p><strong>Try this</strong>: Use tools like Dialogflow or<a href="https://forethought.ai"> <u>Forethought</u></a> to pilot natural language interfaces for your brand.</p><h3 id="2-vertical-video-is-the-new-default"><strong>2. Vertical video is the new default</strong></h3><p>Netflix&#x2019;s short-form scroll interface follows the same logic driving TikTok and YouTube Shorts. If your video strategy still relies heavily on landscape content, it&#x2019;s time to rethink format and flow. Use previews, teasers, and bite-sized trailers to grab attention.</p><p><strong>Recommended tools</strong>:<a href="https://www.kapwing.com/"> <u>Kapwing</u></a>,<a href="https://invideo.io/"> <u>InVideo</u></a>, and<a href="https://www.veed.io/"> <u>VEED</u></a> make short-form content creation easier across formats.</p><h3 id="3-content-discovery-is-the-battlefield"><strong>3. Content discovery is the battlefield</strong></h3><p>With everyone fighting for attention, the user journey&#x2014;from scroll to stream&#x2014;is becoming more compressed. That&#x2019;s why content labeling and surfacing (like Netflix&#x2019;s &#x201C;#1 in TV Shows&#x201D; badges) will matter more. Marketers should apply this thinking to e-commerce, newsletters, or even landing pages.</p><p><strong>Ask yourself</strong>: How easy is it for your audience to identify what&#x2019;s most popular, trending, or recommended?</p><h3 id="4-ai-and-ux-must-work-hand-in-hand"><strong>4. AI and UX must work hand-in-hand</strong></h3><p>Netflix&#x2019;s update shows that AI is not a standalone gimmick&#x2014;it&#x2019;s part of a broader UX rethink. Brands should stop treating gen-AI as a feature and start treating it as a utility that improves how people navigate and experience content.</p><h2 id="final-thoughts"><strong>Final thoughts</strong></h2><p>Netflix&#x2019;s update isn&#x2019;t just a facelift&#x2014;it&#x2019;s a directional shift. AI, vertical UX, and conversational UI are shaping the next phase of digital discovery. Marketers should take note and begin building strategies that align with these new user behaviors.</p><p>Because if your audience is searching with AI and scrolling like TikTok, your brand better be ready to show up the right way.</p><div class="kg-card kg-callout-card kg-callout-card-grey"><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">This post is created by ContentGrow, providing scalable and tailored content creation services for B2B brands and publishers worldwide.</strong></b></i><a href="https://calendly.com/enrickoman/call-with-contentgrow"> <u><i><b><strong class="italic underline" style="white-space: pre-wrap;">Book a discovery call</strong></b></i></u></a><i><b><strong class="italic" style="white-space: pre-wrap;"> to learn more.</strong></b></i></div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/enrickoman/call-with-contentgrow?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a discovery call (for brands &amp; publishers) - ContentGrow</div><div class="kg-bookmark-description">Thanks for booking a call with ContentGrow. We provide scalable and tailored content creation services for B2B brands and publishers worldwide.Let&#x2019;s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a-169.png" alt="Netflix redesigns discovery with AI: how marketers should respond"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/opengraph_4dc79812-126.png" alt="Netflix redesigns discovery with AI: how marketers should respond" onerror="this.style.display = &apos;none&apos;"></div></a></figure><figure class="kg-card kg-image-card"><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXeifNZDrOVVSa7IRocuCf4vZrGa9VWQhIXOIwSyH6lzbntt-8EtLyM3sQ1Em7NAP64hXoC8jsp5em76q4OE7EOTuAjgAygj-Kry5ZH6oyFmOJ4MyoTqJGjSCj3adc6y0SOTz0hf?key=1fW9olCHQPi5VgP7AJ-qLg" class="kg-image" alt="Netflix redesigns discovery with AI: how marketers should respond" loading="lazy" width="602" height="301"></figure>]]></content:encoded></item><item><title><![CDATA[How to read survey results: what most analysts miss in 2025]]></title><description><![CDATA[Discover why traditional survey analysis fails and how AI-driven approaches transform data collection into meaningful business insights.]]></description><link>https://www.contentgrip.com/how-to-read-survey-results-what-most-analysts-miss-in-2025/</link><guid isPermaLink="false">68246f5948aeca0001031973</guid><category><![CDATA[Content Marketing]]></category><dc:creator><![CDATA[Atikah Amalia]]></dc:creator><pubDate>Wed, 14 May 2025 10:47:21 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2025/05/reading_survey_illustration.webp" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2025/05/reading_survey_illustration.webp" alt="How to read survey results: what most analysts miss in 2025"><p>Survey data sits unused in spreadsheets because organizations collect numbers without context. Understanding how to extract meaningful insights requires a fundamental shift in approach.</p><p>Marketing expert<a href="https://www.linkedin.com/in/lihonghicken/"> <u>Lihong Hicken</u></a> demonstrates that effective survey analysis now depends on capturing both quantitative metrics and qualitative explanations simultaneously.</p><h2 id="short-on-time"><strong>Short on time?</strong></h2><p>Here&apos;s a table of contents for quick access:</p><ul><li>The three types of survey data that matter</li><li>Why traditional survey methods create analysis bottlenecks</li><li>How conversational AI transforms data collection</li><li>Step-by-step implementation of AI-driven surveys</li><li>Test results: comparing three analysis methods</li></ul><h2 id="the-three-types-of-survey-data-that-matter"><strong>The three types of survey data that matter</strong></h2><p>Survey responses now fall into distinct categories with varying degrees of usefulness:</p><ol><li>Quantitative data - numerical responses through ratings and selections</li><li>Qualitative data - contextual explanations behind the numbers</li><li>AI conversations - adaptive exchanges that reveal deeper motivations</li></ol><p>Organizations focusing solely on quantitative metrics like customer satisfaction scores miss critical context. A &quot;3-star&quot; rating without explanation becomes a data point without direction.</p><p>The central issue isn&apos;t analysis techniques but the fundamental limitations of the data being collected.</p><h2 id="why-traditional-survey-methods-create-analysis-bottlenecks"><strong>Why traditional survey methods create analysis bottlenecks</strong></h2><p>Traditional survey platforms create three specific roadblocks to actionable insights:</p><p>First, they separate quantitative and qualitative questions, making correlation between scores and explanations difficult to establish.</p><p>Second, they offer no mechanism for follow-up questions when responses need clarification, leaving potential insights unexplored.</p><p>Third, they produce disconnected data sets that require manual interpretation, increasing analysis time and introducing potential bias.</p><p>Testing reveals that uploading quantitative-only data to analysis tools produces correlations without causation. The output might show &quot;AI tool adoption links to higher satisfaction&quot; but fails to explain why this connection exists.</p><h2 id="how-conversational-ai-transforms-data-collection"><strong>How conversational AI transforms data collection</strong></h2><p>AI-powered survey systems replace static forms with dynamic exchanges that adapt based on responses.</p><p>In practice, this means when a respondent gives a neutral &quot;3&quot; rating about a flight experience, the AI immediately asks &quot;What made your experience neutral?&quot; When the passenger mentions &quot;slow boarding,&quot; the system follows up with specific questions about wait times and luggage handling.</p><p>This approach offers measurable advantages:</p><ol><li>It captures ratings and explanations in a single connected interaction</li><li>It provides structured outlets for respondent frustrations</li><li>It automatically categorizes responses into actionable themes</li></ol><h2 id="step-by-step-implementation-of-ai-driven-surveys"><strong>Step-by-step implementation of AI-driven surveys</strong></h2><p>Setting up AI-powered surveys requires a different workflow:</p><ol><li>Define specific learning objectives (&quot;Understand key factors influencing workplace happiness&quot;)</li><li>Allow AI to generate question sets based on stated objectives</li><li>Incorporate multiple response formats (choice, ranking, open-ended)</li><li>Distribute through multiple channels (links, QR codes, embeds)</li><li>Use automated theme detection rather than manual coding</li></ol><p>Platforms like theyset.io now offer free options for organizations to test this approach without significant investment.</p><h2 id="test-results-comparing-three-analysis-methods"><strong>Test results: comparing three analysis methods</strong></h2><p>Controlled testing of different analysis methods reveals significant performance gaps:</p><p>Quantitative-only analysis produced visual patterns but lacked explanatory context, generating graphs that showed &quot;what&quot; but not &quot;why.&quot;</p><p>Qualitative-only analysis identified themes (team support, work flexibility) but couldn&apos;t quantify their prevalence or relative importance.</p><p>AI conversational analysis automatically grouped responses into categorized themes with frequency counts and specific examples, creating both measurement and context.</p><p>The most revealing finding: organizations cannot take meaningful action on survey data without understanding both the metrics and the motivations behind them.</p><h2 id="converting-feedback-into-focused-improvements"><strong>Converting feedback into focused improvements</strong></h2><p>Survey effectiveness ultimately depends on response quality rather than quantity. When respondents engage in conversational exchanges, they provide more specific and actionable information.</p><p>Organizations now face a clear choice: continue collecting isolated data points or implement systems that capture both problems and potential solutions.</p><p>The most successful survey programs in 2025 will focus on gathering integrated data sets that connect what&apos;s happening with why it&apos;s happening, creating clear roadmaps for organizational improvement.</p><p>Most organizations won&apos;t adapt their survey methods. But those who embrace conversational approaches will transform feedback from metrics into meaningful change.</p><div class="kg-card kg-callout-card kg-callout-card-blue"><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">This post is created by ContentGrow, providing scalable and tailored content creation services for B2B brands and publishers worldwide.</strong></b></i><a href="https://calendly.com/enrickoman/call-with-contentgrow"> <u><i><b><strong class="italic underline" style="white-space: pre-wrap;">Book a discovery call</strong></b></i></u></a><i><b><strong class="italic" style="white-space: pre-wrap;"> to learn more.</strong></b></i></div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/enrickoman/call-with-contentgrow?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a call with ContentGrow (for brands &amp; publishers) - ContentGrow</div><div class="kg-bookmark-description">Thanks for booking a call with ContentGrow, a managed talent network of freelance media professionals ready to serve brands, publishers, and global content teams.Let&#x2019;s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://assets.calendly.com/assets/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a.png" alt="How to read survey results: what most analysts miss in 2025"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://d3v0px0pttie1i.cloudfront.net/uploads/user/logo/13226712/opengraph_4dc79812.png?source=opengraph" alt="How to read survey results: what most analysts miss in 2025" onerror="this.style.display = &apos;none&apos;"></div></a></figure>]]></content:encoded></item><item><title><![CDATA[Livestreaming creators are changing purchase behavior]]></title><description><![CDATA[Livestreaming offers brands a new playbook for trust and engagement. Here’s why marketers should pay attention.]]></description><link>https://www.contentgrip.com/livestreaming-creators-brand-trust-twitch/</link><guid isPermaLink="false">681198e537b45000018db787</guid><category><![CDATA[Martech]]></category><dc:creator><![CDATA[Patrecia Meliana]]></dc:creator><pubDate>Wed, 14 May 2025 03:00:09 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2025/04/Livestreaming-creators-are-changing-purchase-behavior.webp" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2025/04/Livestreaming-creators-are-changing-purchase-behavior.webp" alt="Livestreaming creators are changing purchase behavior"><p>The influencer economy may be maturing, but research from MAGNA and Twitch suggests the next big marketing frontier is happening <strong>live</strong>.</p><p>Their <a href="https://magnaglobal.com/wp-content/uploads/2023/10/MAGNA-Twitch-Beyond-Influence13.pdf" rel="noreferrer"><em>Beyond Influence</em> report</a> reveals a crucial shift: livestreaming creators forge deeper emotional bonds, greater trust, and stronger purchase influence than traditional social video influencers&#x200B;.</p><p>For marketers navigating fragmented digital attention spans, these findings highlight a powerful opportunity. As brands search for authentic engagement and loyalty in an AI-saturated world, livestreaming might offer the human connection that social media has been losing.</p><p>This article explores key takeaways from MAGNA and Twitch&#x2019;s study, strategic implications for marketers, and how brands can start leveraging livestreaming platforms more effectively.</p><h1 id="short-on-time"><strong>Short on time?</strong></h1><p>Here&#x2019;s a table of contents for quick access:</p><ul><li><a href="https://www.contentgrip.com/livestreaming-creators-brand-trust-twitch/#why-livestreaming-creates-deeper-connections" rel="noreferrer">Why livestreaming creates deeper connections</a></li><li><a href="https://www.contentgrip.com/livestreaming-creators-brand-trust-twitch/#trust-credibility-and-brand-impact" rel="noreferrer">Trust, credibility, and brand impact</a></li><li><a href="https://www.contentgrip.com/livestreaming-creators-brand-trust-twitch/#strategic-tips-for-marketers-using-livestreaming-creators" rel="noreferrer">Strategic tips for marketers using livestreaming creators</a></li></ul><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/brands-thriving-with-gen-z/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Gen Z consumer trends and key insights for 2024 success</div><div class="kg-bookmark-description">Discover how 5 brands are captivating Gen Z with fresh approaches, social responsibility, and authentic engagement.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-342.png" alt="Livestreaming creators are changing purchase behavior"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/5-brands-thriving-with-Gen-Z-what-they-re-doing-right-20.webp" alt="Livestreaming creators are changing purchase behavior" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="why-livestreaming-creates-deeper-connections"><strong>Why livestreaming creates deeper connections</strong></h2><p>According to MAGNA, the U.S. had 169 million live video viewers in 2023&#x2014;and it&apos;s not just about entertainment. Livestreaming offers a real-time, two-way connection that pre-recorded video can&apos;t replicate.</p><p>Viewers of livestreaming content are 57% more likely to cite connection with the creator as a top reason for watching, compared to non-live video viewers&#x200B;. <strong>The real-time, unscripted nature of livestreams</strong> fosters authenticity, inclusivity, and even friendship among participants.</p><p>Twitch, in particular, amplifies this effect. Viewers are 76% more likely to feel a sense of community with Twitch streamers compared to other livestreaming creators&#x200B;. Moreover, 78% of Twitch viewers report that watching their favorite streamer immediately improves their day&#x200B;.</p><p><strong>These connections aren&#x2019;t surface-level.</strong></p><p>Adult Gen Z respondents were especially likely to say their favorite livestreamer &quot;knows how to connect with me better than most people I know&quot;&#x200B;&#x2014;an emotional bond few traditional influencers achieve.</p><p>Twitch&apos;s hyper-engaged ecosystem creates a rare environment where viewers don&apos;t just passively consume&#x2014;they <strong>participate, invest, and advocate</strong>.</p><figure class="kg-card kg-image-card"><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXdOdRqxEc1a467USyREosWvINSgHUAw_6EIwF1zew2-7679XnJE3dmiMxuP9QguQ1FdiSX1_SblLpmSe0omv6dVRDQwXlGZLD4g_SsVwniXTbvTJG4GBV8gFDRHb6ElxtzI-wLhNw?key=qFeMAAtYGivUxszW-u2rdCfH" class="kg-image" alt="Livestreaming creators are changing purchase behavior" loading="lazy" width="602" height="337"></figure><h2 id="trust-credibility-and-brand-impact"><strong>Trust, credibility, and brand impact</strong></h2><p>In an era where consumers are increasingly skeptical of polished influencer content, livestreaming creators stand out. The study found that:</p><ul><li>72% of livestreaming viewers consider their favorite streamers trustworthy&#x200B;.</li><li>69% view their favorite livestreamers as credible experts&#x200B;.</li><li>Viewers are 29% more likely to trust a livestreamer&#x2019;s product review compared to a non-live influencer&#x200B;.</li></ul><p>This trust directly translates to brand outcomes. Livestreaming viewers are significantly more likely to make purchase decisions based on creator recommendations &#x2014; across categories like gaming, tech, groceries, and even financial services&#x200B;.</p><p>Importantly, authenticity matters. Successful product endorsements are those that feel natural and aligned with the creator&apos;s persona. Forced or irrelevant sponsorships risk alienating the highly engaged livestreaming audience.</p><h2 id="strategic-tips-for-marketers-using-livestreaming-creators"><strong>Strategic tips for marketers using livestreaming creators</strong></h2><p>Marketers looking to tap into the livestreaming boom need to adapt their playbooks. Here&#x2019;s how:</p><h3 id="1-prioritize-community-driven-creators"><strong>1. Prioritize community-driven creators</strong></h3><p>Instead of chasing follower counts, prioritize creators who foster strong, loyal communities. Twitch data suggests that the strength of the community &#x2014; not just the size &#x2014; drives real marketing impact&#x200B;.</p><h3 id="2-focus-on-authenticity-over-polish"><strong>2. Focus on authenticity over polish</strong></h3><p>Livestream audiences value sincerity. Collaborate with creators in a way that allows them to integrate products naturally into their streams, without heavy scripting or staged content.</p><h3 id="3-think-beyond-traditional-verticals"><strong>3. Think beyond traditional verticals</strong></h3><p>Livestreaming isn&#x2019;t just for gaming anymore. Categories like home goods, food, and even insurance are seeing success with creator partnerships&#x200B;. Explore how your brand can show up in unexpected, genuine ways.</p><figure class="kg-card kg-image-card"><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXeXHDl2A6Y0Q9ItroyR_O947zIIjqktWytwJYbbRHOwRK5mxicsbOS0_8oIIHw0qp-GwD7Hu-KkrpnCm_Vf4U8Oee2vzL89BjuNUdFI_5Uxz1qccjp_-5nPZmQwY1KABxgJ41h6fw?key=qFeMAAtYGivUxszW-u2rdCfH" class="kg-image" alt="Livestreaming creators are changing purchase behavior" loading="lazy" width="602" height="339"></figure><h3 id="4-align-brand-messaging-with-creator-values"><strong>4. Align brand messaging with creator values</strong></h3><p>Viewers are quick to detect inauthentic endorsements. Brands should work with creators whose interests and values naturally align with their products to maintain trust.</p><h3 id="5-embrace-long-term-community-building"><strong>5. Embrace long-term community building</strong></h3><p>One-off sponsorships won&apos;t cut it. Instead, integrate into creators&apos; ecosystems&#x2014;through multiple activations that feel natural to their community.</p><h3 id="6-track-emotional-impact-not-just-clicks"><strong>6. Track emotional impact, not just clicks</strong></h3><p>Measure success beyond immediate sales&#x2014;look at metrics like community sentiment, brand affinity lift, and engagement depth.</p><p>MAGNA and Twitch&apos;s research confirms what savvy marketers have sensed: <strong>livestreaming is not just a channel&#x2014;it&apos;s a relationship engine</strong>.</p><p>By partnering authentically with livestreaming creators &#x2014; especially on platforms like Twitch &#x2014; brands can unlock deeper emotional resonance and drive more meaningful business results.</p><p>In a digital world craving real human connection, livestreaming offers marketers something increasingly rare: trust.</p><div class="kg-card kg-callout-card kg-callout-card-grey"><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">This post is created by ContentGrow, providing scalable and tailored content creation services for B2B brands and publishers worldwide.</strong></b></i><a href="https://calendly.com/enrickoman/call-with-contentgrow"> <u><i><b><strong class="italic underline" style="white-space: pre-wrap;">Book a discovery call</strong></b></i></u></a><i><b><strong class="italic" style="white-space: pre-wrap;"> to learn more.</strong></b></i></div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/enrickoman/call-with-contentgrow?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a discovery call (for brands &amp; publishers) - ContentGrow</div><div class="kg-bookmark-description">Thanks for booking a call with ContentGrow. We provide scalable and tailored content creation services for B2B brands and publishers worldwide.Let&#x2019;s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a-162.png" alt="Livestreaming creators are changing purchase behavior"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/opengraph_4dc79812-120.png" alt="Livestreaming creators are changing purchase behavior" onerror="this.style.display = &apos;none&apos;"></div></a></figure><figure class="kg-card kg-image-card"><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXdT-iNFRiMicunj6_rnSFuTtBYqGB2kCvywoDD6Ab6n8KCQ7isdalEp1H8fg55v1ZxZKjZfjUCqMqO9-ksAp8LxGWBV-gRhksjyIoFgbJz7c4NSwMwZ8HKKoipu4jViHOxb-qMwNg?key=qFeMAAtYGivUxszW-u2rdCfH" class="kg-image" alt="Livestreaming creators are changing purchase behavior" loading="lazy" width="602" height="339"></figure>]]></content:encoded></item></channel></rss>

If you would like to create a banner that links to this page (i.e. this validation result), do the following:

  1. Download the "valid RSS" banner.

  2. Upload the image to your own server. (This step is important. Please do not link directly to the image on this server.)

  3. Add this HTML to your page (change the image src attribute if necessary):

If you would like to create a text link instead, here is the URL you can use:

http://www.feedvalidator.org/check.cgi?url=https%3A//www.contentgrip.com/rss/

Home · About · News · Docs · Terms

 
Copyright © 2002-9 Sam Ruby, Mark Pilgrim, Joseph Walton, and Phil Ringnalda