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  22. <title>Digital Photography &#8211; Money Making With Weddings</title>
  23. <link>https://dwaejln.info/digital-photography-money-making-with-weddings/</link>
  24. <comments>https://dwaejln.info/digital-photography-money-making-with-weddings/#comments</comments>
  25. <pubDate>Thu, 11 May 2023 14:56:03 +0000</pubDate>
  26. <dc:creator>admin</dc:creator>
  27. <category><![CDATA[Uncategorized]]></category>
  28. <category><![CDATA[digita; artist]]></category>
  29. <category><![CDATA[digital]]></category>
  30. <category><![CDATA[digital art]]></category>
  31. <category><![CDATA[digital art app]]></category>
  32. <category><![CDATA[digital art for beginners]]></category>
  33. <category><![CDATA[digital art in iphone]]></category>
  34. <category><![CDATA[digital art mistakes]]></category>
  35. <category><![CDATA[digital art on mobile]]></category>
  36. <category><![CDATA[digital art on phone]]></category>
  37. <category><![CDATA[digital art painting]]></category>
  38. <category><![CDATA[digital art process]]></category>
  39. <category><![CDATA[digital art programs]]></category>
  40. <category><![CDATA[digital art software]]></category>
  41. <category><![CDATA[digital art supplies]]></category>
  42. <category><![CDATA[digital art tip]]></category>
  43. <category><![CDATA[digital art tips]]></category>
  44. <category><![CDATA[digital art tutorial]]></category>
  45. <category><![CDATA[digital artist]]></category>
  46. <category><![CDATA[digital artist setup]]></category>
  47. <category><![CDATA[digital drawing]]></category>
  48. <category><![CDATA[digital painting]]></category>
  49. <category><![CDATA[digital products]]></category>
  50. <category><![CDATA[trying digital art]]></category>
  51. <category><![CDATA[what is digital art?]]></category>
  52.  
  53. <guid isPermaLink="false">http://dwaejln.info/?p=68</guid>
  54. <description><![CDATA[Weddings are great photo opportunities. It&#8217;s a day that everyone wants to remember and happy couples often need a reliable, professional service to capture their wedding perfectly for them to remember for the rest of their lives. Investing in relationships &#8230; <a href="https://dwaejln.info/digital-photography-money-making-with-weddings/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
  55. <content:encoded><![CDATA[<p> Weddings are great photo opportunities.  It&#8217;s a day that everyone wants to remember and happy couples often need a reliable, professional service to capture their wedding perfectly for them to remember for the rest of their lives.  Investing in relationships with wedding planners is a great way to gain access to this profitable business.  The wedding planner will refer you to couples who will be more likely to hire you based on the wedding planner&#8217;s advice.First, if you have no wedding portfolio, offer your service to a bride in return for a testimonial. Be sure you keep the copyright on your pictures so you can use them to create a portfolio. You might locate a receptive bride within your circle of friends and family or through other networking activities. With at least one wedding under your belt and with a nice testimonial and portfolio, start looking for other weddings to photograph. Word of mouth is always ideal, but you might also check the wedding announcements in your local newspaper.To build up a portfolio, offer your services in return for testimonials.  Make sure you have the copyright for your photographs so that you can use these in your portfolio.  Often your first client will be from your social circle, so get the word out about your service.  Word of mouth is the best recommendation, but with your new portfolio and testimonial, you are prepared to search for wedding announcements in your local newspaper.Contact the bride and offer your service.  You can either send promotional material by mail or try phoning her.  You can offer to take pictures of the bride&#8217;s house and the preparation for the wedding which can produce some great photos. This service is rarely offered by studio photographers, so this extra effort will make you stand out.Here&#8217;s one more suggestion for a unique digital photography package for weddings. Pair up with a scrapartist and offer a unique product &#8211; a wedding scrapbook or memory album. Scrapartists use photographs, mementos, decorative paper, journaling and various embellishments to create gorgeous, one-of-a-kind albums that are truly works of art.Being inventive and creative in the way you approach business goes along way in wedding photography.  For example try working with a local artist to produce scrapbooks for your customers.  You will offer a completely unique work of art to hold your clients happy memories.  As a final tip, make sure to please the bride.  Make her happy, and your job will be a lot more enjoyable. </p>
  56. <div class="mads-block"></div>]]></content:encoded>
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  60. <item>
  61. <title>Digital Printing &#8211; Expert Printers Offer Many Benefits to Local Artists</title>
  62. <link>https://dwaejln.info/digital-printing-expert-printers-offer-many-benefits-to-local-artists/</link>
  63. <comments>https://dwaejln.info/digital-printing-expert-printers-offer-many-benefits-to-local-artists/#comments</comments>
  64. <pubDate>Thu, 11 May 2023 10:38:24 +0000</pubDate>
  65. <dc:creator>admin</dc:creator>
  66. <category><![CDATA[Digital Arts]]></category>
  67. <category><![CDATA[digita; artist]]></category>
  68. <category><![CDATA[digital]]></category>
  69. <category><![CDATA[digital art]]></category>
  70. <category><![CDATA[digital art app]]></category>
  71. <category><![CDATA[digital art for beginners]]></category>
  72. <category><![CDATA[digital art in iphone]]></category>
  73. <category><![CDATA[digital art mistakes]]></category>
  74. <category><![CDATA[digital art on mobile]]></category>
  75. <category><![CDATA[digital art on phone]]></category>
  76. <category><![CDATA[digital art painting]]></category>
  77. <category><![CDATA[digital art process]]></category>
  78. <category><![CDATA[digital art programs]]></category>
  79. <category><![CDATA[digital art software]]></category>
  80. <category><![CDATA[digital art supplies]]></category>
  81. <category><![CDATA[digital art tip]]></category>
  82. <category><![CDATA[digital art tips]]></category>
  83. <category><![CDATA[digital art tutorial]]></category>
  84. <category><![CDATA[digital artist]]></category>
  85. <category><![CDATA[digital artist setup]]></category>
  86. <category><![CDATA[digital drawing]]></category>
  87. <category><![CDATA[digital painting]]></category>
  88. <category><![CDATA[digital products]]></category>
  89. <category><![CDATA[trying digital art]]></category>
  90. <category><![CDATA[what is digital art?]]></category>
  91.  
  92. <guid isPermaLink="false">http://dwaejln.info/?p=66</guid>
  93. <description><![CDATA[When you see digital printing Denver artists work, you are sure to recognize the real life effects that go into the production. This could range from the mountainous snow-capped landscapes, beautiful neighborhoods to some of the more modern art movements &#8230; <a href="https://dwaejln.info/digital-printing-expert-printers-offer-many-benefits-to-local-artists/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
  94. <content:encoded><![CDATA[<p> When you see digital printing Denver artists work, you are sure to recognize the real life effects that go into the production. This could range from the mountainous snow-capped landscapes, beautiful neighborhoods to some of the more modern art movements underway. There are many benefits to digital printing, other than just the quality. Digital printing is a process where laser and inkjet printers produce high quality prints from electronic files.This new generation method of printing out images has became increasingly popular locally in Denver due to the many benefits it offers the artist. The set up time is reduced dramatically and the ability to create short runs or small print orders is much easier. The method is much more cost effective and produces much less waste. The environment is benefiting as well as fewer hazardous chemicals are being used to create these quality prints. And this is very important for people in Denver who recognize that the city is ahead of the game in many areas with respect to taking care of the environment and want to keep it that way.The use of digital prints offers the artist an unlimited creativity outlet. The ability to create paper thin images or huge panoramas creates a sophisticated technique that most artists appreciate. Printing Denver specialists agree that the new technology has benefited all artists, photographers, architects and painters included.The printing industry has accepted the use of digital prints as their new way to do business. The method is used by all types of artists and even draftsman and designers are using it to create cost effective and high quality work. The electronic files are easy to create and can be transmitted to any printer in the world with a simple click of the mouse. This benefit is huge for those who want to send examples, portfolios or finished projects to another location without the worry of prints being destroyed in the delivery. And with the ever growing size of Denver, including all the surrounding cities like Aurora, Arvada, Littleton, Golden, etc., being able to send electronic files is a huge time saver as opposed to past methods of a local artist showing their work.The many digital printing Denver specialists offer a new avenue for artists. The printing process is used around Denver for signage, textiles, portraits, photographic images, brochures, envelopes, letterheads, flyers, business documents, pop art, paintings, annual reports, and even the reproduction of old prints and restoration of art pieces. Digital printing is even used for transparent films.Printing Denver specialists and craftsmen can help you create the perfect image, with careful editing and use of colors to contrast the image. The image seen on the monitor will be the printed final, so it is important to work with a local printer that you know and trust to get the creative edge of your images and not lose the quality of your work.The paper selection is extremely important to your quality of work also. Choosing a paper that is the correct weight with the right absorbency, opacity, grain, and color will have a huge impact on the outcome of your work. Many digital printing Denver specialists can assist you in finding the right font and paper as well as creating the correct layout, color background, margins, spaces, and other important aspects to create the cleanest and highest quality design. Again, getting this right really is a reflection of finding the best local printer for your needs. In fact, working with a few different local printers to get a feel for their work is strongly suggested.Obviously, the turnaround time for the printing job is one of the largest benefits to using digital printing, but the many other benefits such as high quality, ease of creativity and the benefit to the environment are all strong reasons why most artists are turning to the digital world to create their work. And believe it or not, our choices here play a factor in helping keep the Rocky Mountains just as beautiful as ever. </p>
  95. ]]></content:encoded>
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  97. <slash:comments>0</slash:comments>
  98. </item>
  99. <item>
  100. <title>Financial Services Professionals: The Business of Busy-ness, is it Destroying Your Sales?</title>
  101. <link>https://dwaejln.info/financial-services-professionals-the-business-of-busy-ness-is-it-destroying-your-sales/</link>
  102. <comments>https://dwaejln.info/financial-services-professionals-the-business-of-busy-ness-is-it-destroying-your-sales/#comments</comments>
  103. <pubDate>Wed, 10 May 2023 12:37:04 +0000</pubDate>
  104. <dc:creator>admin</dc:creator>
  105. <category><![CDATA[Consumer Goods Services]]></category>
  106.  
  107. <guid isPermaLink="false">http://dwaejln.info/?p=64</guid>
  108. <description><![CDATA[Did you know that the word &#8220;business&#8221; actually comes from the word &#8220;busy&#8221;?Financial services sales offers us several ways of keeping busy. In fact, three types of activities fill everyone&#8217;s days &#8211; those which are income GENERATING &#8230; income CONSERVING &#8230; <a href="https://dwaejln.info/financial-services-professionals-the-business-of-busy-ness-is-it-destroying-your-sales/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
  109. <content:encoded><![CDATA[<p> Did you know that the word &#8220;business&#8221; actually comes from the word &#8220;busy&#8221;?Financial services sales offers us several ways of keeping busy. In fact, three types of activities fill everyone&#8217;s days &#8211; those which are income GENERATING &#8230; income CONSERVING &#8230; and income CONSUMING.The challenge is staying focused on the right activities and in the financial services industry you are probably responsible for ALL three!Income generating activities are the lifeblood of your business. They are where ALL the money comes from. Your sales are the result of this step well done.In this category you will find all sorts of activities &#8211; prospecting &#8230; customer acquisition &#8230; marketing &#8230; research and development and that&#8217;s just a glimpse.Income Conserving activities protect your hard earned money. Here is where you preserve your sales.In this category you&#8217;ll find activities relating to being efficient, as well as anything that impacts good will and customer loyalty.Income Consuming activities are a normal part of every business.While many income consuming activities are necessary &#8230; unavoidable &#8230;important&#8230; perhaps mission-critical, most are simply a blatant waste of time and resources and eat away at your hard-earned profits.Income consuming can be tough to evaluate , because on the surface they seem to be income generating or conserving. Whether it&#8217;s being dragged to and through another pointless meeting or policies and procedures that do nothing but complicate the simplest of tasks &#8230; or (fill in the blank with whatever drive you CRAZY), the average day is filled with things that are of little or no value to your business.Nevertheless, activities that ARE of PARAMOUNT importance to your business can STILL be incoming consuming.For example: let&#8217;s say a prospect wants your service and your friend refers them to you. You make an appointment, give them a presentation and they hire you. You then go back to the office to finish up paperwork and begin being of service.While anyone in sales would probably argue the point, when they do the needs analysis and the paperwork, that is NOT income generating &#8230; it&#8217;s income CONSUMING. That does not mean it wasn&#8217;t important &#8211; it was CRITICAL in fact! But the income was actually generated by the salespersons marketing efforts. Everything that occurred AFTER the presentation became an expense in order to fulfill the agreement.The salesperson can certainly help CONSERVE income by being professional and frugal with time. He even has the potential for GENERATING additional income by suggesting another product to the client &#8211; or by making such a positive impression that the client would eagerly recommend him to others &#8211; but the pure activity of providing the service is income CONSUMING.If you would like to keep your busy-ness as profitable as possible, here are three ways to do it:First, detach yourself emotionally from the assessment process so you can be objective and clear.Second, examine your business and decide what percentage of time should be focussed on each category.Third, decide what would be the ideal activity ratio at each level &#8211; and 100% income generating isn&#8217;t a realistic expectation!Finally, instill in your team or yourself if you are the team, a fundamental respect for income &#8211; its generation, conservation and consumption.  Every moment of every day should be governed by a simple question: &#8220;How is doing this going to  affect my income?&#8221; The answer will dictate it&#8217;s priority.Priority #1 &#8211; EVERY team member should take full advantage of every opportunity to perform something income generating.Priority #2 &#8211; When not busy generating income, team members should seek out ways to conserve what has been gained.Priority #3 &#8211; If an activity neither generates nor conserves income, it must be carefully evaluated for its income gobbling potential. If the activity is necessary, team members should strive to be as<br />
  110. efficient as possible. If it is simply a waste of resources, it should be avoided altogether.Now, get out there and Do something with this information to increase your efficiency and sales &#8211; you&#8217;d hate for the time you&#8217;ve spent reading this to be income CONSUMING because you did nothing useful with it! </p>
  111. ]]></content:encoded>
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  113. <slash:comments>0</slash:comments>
  114. </item>
  115. <item>
  116. <title>The Stereo Field</title>
  117. <link>https://dwaejln.info/the-stereo-field/</link>
  118. <comments>https://dwaejln.info/the-stereo-field/#comments</comments>
  119. <pubDate>Wed, 10 May 2023 09:44:00 +0000</pubDate>
  120. <dc:creator>admin</dc:creator>
  121. <category><![CDATA[Track and Field]]></category>
  122.  
  123. <guid isPermaLink="false">http://dwaejln.info/?p=62</guid>
  124. <description><![CDATA[With early Music Players you only got Mono sound. That is sound from one speaker. With The invention of stereo, music and movie soundtracks became much more rich and dynamic. With Surround Sound they became lifelike.The reason for this is &#8230; <a href="https://dwaejln.info/the-stereo-field/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
  125. <content:encoded><![CDATA[<p> With early Music Players you only got Mono sound. That is sound from one speaker. With The invention of stereo, music and movie soundtracks became much more rich and dynamic. With Surround Sound they became lifelike.The reason for this is simple. When you hear something, you hear it in a full radius around you, not from one or two directions. Stereo presents Sounds to you with two speakers, right and left. Also called Right and Left Channels.Surround sound add a center speaker for increased &#8220;in your face&#8221; ability, rear speakers, to provide realistic sensations of far away noises and movement of noises. That&#8217;s 5. surround. 7. surround sound adds two more speakers directly on either side, this increases the ability of the system to give you a full 360 degree area of sound movement.Pan is the ability to move sounds from the right speaker channel to the left. By panning any element more to one side than the other, you create both separation from the other tracks and the illusion of position for that element.When creating music the ability to move elements of the song from side to side, can help create depth and color.For example I have a dance track I created. I use one main synth loop for the majority of the track. By using Pitch shifting and effects I made the one loop sound different, while keeping the same rhythm. On some of the instances of the loop, I went in and used the Pan tool to bounce parts of the loop from one speaker channel to the other.Like this: dunt(left), duh-dunt(right), dun-ti-dunt(left), dunt-dunt(right), duh-dunt-dunt(left) di-dunt(right).You can also use it to create the illusion of sitting right in front of a band while they play.<br />
  126. For example: Pan the guitar off slightly to one side, the bass and keyboards to the other, with the vocals in the center. Maybe with additional vocals off to the side where the backup would be standing.For drums you can keep the kick drum centered, with the snare and tom drums arranged around the kick in an arc. Say&#8230; snare 1 is 5% left, snare 2 is 5% right, snare 3 is 10%left, snare 4 is 10% right, Tom 1 is 20%left, tom 2 is 20% right, and the big tom they only use toward the end is 40% (either, but you should get what i mean by now).Then lets say there&#8217;s a Cowbell in the center of the drum kit, so that stays centered. Lets say the band has a hi-hat and 4 crash cymbals. the first two crash cymbals are between the snare drums and snare and tom drums. So put them at 7-8% left and right, and the other two at 15% left and right. We will say the Hi-Hat is on the other side from the big tom, so we put it at 40% on the other side.By using Pan to arrange the position of the drums in the song to match what it would be like to sit right in front while the band is playing, you create a life like feeling. You can also do things like using volume and different levels of reverb to create the illusion of distance. Softer things sound further away than loud ones.In my track Demonic, there is a little beat that joins the kick beat very slowly getting louder, creating the effect of something creeping up on the listener. If you Pan Hard to one side and slowly bring it centered, while increasing volume, it sounds like something is coming closer from one side.Here&#8217;s your Home Work Assignment for this article.Listen to a song you like.Listen to it 3 or 4 times, and pay close attention to where you are hearing things coming from. </p>
  127. ]]></content:encoded>
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  129. <slash:comments>0</slash:comments>
  130. </item>
  131. <item>
  132. <title>Cementing Consumer Relationships &#8211; The Need of the Hour in the Hospitality Industry</title>
  133. <link>https://dwaejln.info/cementing-consumer-relationships-the-need-of-the-hour-in-the-hospitality-industry/</link>
  134. <comments>https://dwaejln.info/cementing-consumer-relationships-the-need-of-the-hour-in-the-hospitality-industry/#comments</comments>
  135. <pubDate>Tue, 09 May 2023 23:29:04 +0000</pubDate>
  136. <dc:creator>admin</dc:creator>
  137. <category><![CDATA[Uncategorized]]></category>
  138. <category><![CDATA[Consumer Goods Services]]></category>
  139.  
  140. <guid isPermaLink="false">http://dwaejln.info/?p=60</guid>
  141. <description><![CDATA[All industries around the world are undergoing a lot of change, and the hospitality industry isn&#8217;t immune to it. Continuous technological innovation plays a major role, since it allows consumers to access information about any service or establishment within a &#8230; <a href="https://dwaejln.info/cementing-consumer-relationships-the-need-of-the-hour-in-the-hospitality-industry/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
  142. <content:encoded><![CDATA[<p> All industries around the world are undergoing a lot of change, and the hospitality industry isn&#8217;t immune to it. Continuous technological innovation plays a major role, since it allows consumers to access information about any service or establishment within a matter of minutes. Then there is social media, which, not only permeates every industry, but also has the power to change trends and shape the future.It is no surprise, then, that consumer expectations have also increased. Gone are the days where advertising was taken at face value. We no longer have to resort to dated practices designed to collect only leads, enquiries, or hits. Today, the focus is on consumer retention and building loyalty.The hospitality industry, especially, thrives on this approach. After all, isn&#8217;t customer service everything here? Reputations hinge on popular perception, goodwill, and word of mouth. The hotel experience can be tarnished irreparably if it gets even the tiniest detail wrong about its guests, who are not averse to using social media to voice their grudges.CRM (Customer Relationship Management) hinges on the belief that building a consistent, sustainable user base is far more valuable for the business than indulging in fickle marketing practices. It also takes into account three key things in its more comprehensive form: People, processes, and technology. As the industry thrives on segmentation and uniqueness, the &#8216;persona&#8217; of the hotel can only be as distinct as their consumer relationships enable them to be.This becomes even more relevant when you consider the cutthroat competition in the hospitality industry. Unless you put customer relationship at the center of all your planning and strategizing, you&#8217;ll find your audience striking your brand off their list. Then, there are other factors, like growing customer-acquisition costs, rising customer expectations, price-sensitive travellers, more sophisticated clients, an uncertain market, and decreasing brand loyalty &#8211; all of which make Consumer Relationships a focus area.Good CRM and Solid IdentityTo enhance customer relations, you need to first start working at the base, which is your brand identity. If your brand comes across as vague or undefined, your consumers are unlikely to listen to what you have to say in the first place. Your identity should be partly eternal (core values, long term mission and so on), but it should also adapt according to context.For example, millennials look for a brand that effectively uses current trends in their advertising, or a brand that is socially aware and takes steps in that direction when their services are used. They look for services that are enabled by technology and a wide range of interfaces. In this environment, if you appear traditional and antiquated, you may be falling grossly short of their expectations.Identifying your core demographic is primary. Then, you need to create a story and tonality for the brand itself, so that you can mould a concrete identity. This needs to align with your core values and company culture, because the way you treat your own employees reflects greatly on the kind of service they provide to the consumers. From then on, creating a healthy buzz about your brand on social media, keeping your audience updated about the latest in your hotel, encouraging reviewers, and addressing their concerns will become more seamless.Happy Employees and Work CultureThe hospitality industry needs to stress on employee happiness to improve consumer relationships. If your staff and other employees treat hospitality as a chore, or are driven only by fear and authority, they are hardly going to treat guests with warmth and exuberance.Hotels are also engaging in trait-based hiring, rather than simply relying on technical skills. What this means is that you need to hunt for people who find immense value in being hospitable to others. Personalities are harder to acquire, technical skills not so much.For example, take the whole process of checking in. The &#8216;service&#8217; aspect is simple enough. The guest comes in, is asked for his/her ID, and then their keys are handed to them. Now, in this scenario, the receptionist can rattle off all those scripted lines they&#8217;ve picked up during training, but their demeanour, mannerism, the genuineness with which they interact with the guest matters a lot. This is where their innate characteristic of being warm and friendly shines through.An unhappy employee with a script can be damaging. Consumers are extremely smart and savvy these days and can smell fake hospitality a mile off. If your staff provides only scripted service, your guests will be put off. To set yourself apart from other establishments out there, train your employees to understand the value of emotion, warmth, and caretaking.But this cannot be achieved if they themselves are working in a stifling work environment. So, don&#8217;t forget to nurture your employees with the same warmth and consideration that you&#8217;d want them to extend to the guests in the hotel.Technological HelpFostering a good relationship with your consumers means that you will match, and exceed consumer expectations at every point. Matching expectations is significantly easier for brands that have a strong presence with a set standard of service, but that just doesn&#8217;t cut it anymore. Consumers are actively seeking out better experiences, and like we said before, the same old cookie cutter offerings and amenities holds no value for them at all.So how can you direct consumer behaviour? By implementing the right tools and technologies, of course. Analytics software is especially potent in this regard. Analytics can help you determine the following things and more:</p>
  143. <p>Customer Demographic </p>
  144. <p>Guest responses to specific services</p>
  145. <p>Consumer interests in the current context</p>
  146. <p>Distribution</p>
  147. <p>Transactional Activity<br />
  148. This means you can identify exactly what the guests like and customize your services accordingly. In fact, personalization is THE key to differentiation in an already inundated market. Marketing campaigns also succeed if they&#8217;re highly segmented and targeted. Even pricing strategies can be manipulated, like the Marriott has been doing. They used analytics and customer feedback to rearrange their rooms according to the type of traveller that would stay there &#8211; leisure, business, or even families &#8211; where more storage space was provided. They also armed their front desk with smartphones and tablets so that they could know what to expect from customers along with their requirements.Consumer relationships are also cemented with the help of loyalty programs. However, most hotels don&#8217;t provide programs that cater to the guest&#8217;s requirements, because the don&#8217;t know what in particular will increase retention. With analytics, you can do all this and more, so definitely consider including it in your marketing strategy.Another thing to examine is split testing &#8211; you can use a sandbox to test out your potential campaigns and determine their efficacy before implementing them on a large scale. It always helps to have foresight so that you don&#8217;t do damage control later &#8211; with fora like TripAdvisor and Lonely Planet, even one mistake might dent your reputation considerably.Getting in Touch, and Extraneous ElementsAny interpersonal relationship requires communication that is open, and transparent. More importantly, it should be consistent. This goes for your customers, too, especially in a service-heavy industry like hospitality.When you talk communication, you must discuss mobile &#8211; because mobile is the most predominant channel that is used today. According to WOW Local Marketing, 52% of customers are less likely to engage with the company because of a bad mobile experience. That&#8217;s more than half of them, who are probably spreading the word about your ineptitude. Furthermore, 55% of customers focus on your website experience to formulate their opinions &#8211; so scalability for both the mobile and web matter.Customers would also like more transparent channels to communicate, and will appreciate as little redirection as possible. Remember that time you had to go through at least five representatives to solve a simple query? And remember you frustrated you got, but you had to grit and bear it all the same? Well, don&#8217;t make your customers go through a similar experience, because you don&#8217;t want them to take back negative memories of their stay with you.Empowering your employees with the power to make decisions is something I want to stress on particularly here. The more able they are when it comes to solving the guest&#8217;s problems without having to redirect them or seek permission from their bosses, the more assured the guest will be &#8211; and will surely return, owing to the efficiency of your employees.Communication channels also need to extend to collecting reviews and addressing concerns on the fly. The guest or consumer may provide critical feedback, which you will need to address immediately. If they think their opinions and queries are disappearing into a void, well&#8230; that&#8217;s exactly where your business might be headed too.Lastly, take a look at your activities in the local community. If you engage in activities that address social issues and give back to the community, the image of your brand is bolstered considerably. The guest will not only look at your brand from a utilitarian perspective, they will also feel better because they chose you, and not another dispassionate establishment that shows no responsibility towards the society at all.In the end, we all know that strengthening customer relationships is not an overnight activity. It requires patience, timed responses, improvisation and an accurate reading of the industry in order to be effective. However, if done right, it can take your brand way beyond the conventional players in the hospitality industry. </p>
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