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  1. <?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:media="http://search.yahoo.com/mrss/"><channel><title><![CDATA[ContentGrip]]></title><description><![CDATA[AI tool insights for B2B marketers, PR pros, and journalists]]></description><link>https://www.contentgrip.com/</link><image><url>https://www.contentgrip.com/favicon.png</url><title>ContentGrip</title><link>https://www.contentgrip.com/</link></image><generator>Ghost 6.0</generator><lastBuildDate>Thu, 18 Sep 2025 13:03:57 GMT</lastBuildDate><atom:link href="https://www.contentgrip.com/rss/" rel="self" type="application/rss+xml"/><ttl>60</ttl><item><title><![CDATA[Tinder’s shrine-style pop-up lets Gen Z date with emotional clarity]]></title><description><![CDATA[Tinder taps into Japanese rituals to help Gen Z users reflect, reset, and reenter the dating scene]]></description><link>https://www.contentgrip.com/tinder-campaign-japan-gen-z/</link><guid isPermaLink="false">68ca98dae8ac980001ef649a</guid><category><![CDATA[Content Marketing]]></category><category><![CDATA[News]]></category><dc:creator><![CDATA[Patrecia Meliana]]></dc:creator><pubDate>Thu, 18 Sep 2025 13:00:45 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2025/09/Tinder---s-shrine-style-pop-up-lets-Gen-Z-date-with-emotional-clarity.webp" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2025/09/Tinder---s-shrine-style-pop-up-lets-Gen-Z-date-with-emotional-clarity.webp" alt="Tinder&#x2019;s shrine-style pop-up lets Gen Z date with emotional clarity"><p>Tinder is leaning deeper into cultural marketing with its latest Japan activation: a symbolic &#x201C;breakup shrine&#x201D; that helps users cut ties, romantic or otherwise, and open themselves to new connections.</p><p>Inspired by traditional Japanese rituals like <a href="https://imcwc.com/enkiri-enmusubi-changing-bad-to-good/#:~:text=%E2%80%9CEnkiri%2Denmusubi%E2%80%9D%20(%E7%B8%81%E5%88%87%E3%82%8A,the%20creation%20of%20favorable%20ones."><strong><u>enkiri</u></strong></a> (cutting ties) and <a href="https://www.patheos.com/blogs/pagantama/2018/02/03/otakiage-cremation-ritual-shinto-charms/#:~:text=Home,in%20a%20ceremony%20called%20otakiage."><strong><u>otakiage</u></strong></a> (ceremonial burning), the initiative puts emotional closure at the center of its Gen Z-focused dating wellness campaign.</p><p>Running from 12 to 15 September at ZeroBase Shibuya, the four-day pop-up, titled <strong>&#x201C;Tin-Ja&#x201D;</strong>, is more than a quirky photo op. It is a ritualistic space designed for modern reflection, featuring user-submitted stories, symbolic offerings, fortune-telling, and even a heart-shaped drink.</p><p>This article explores how Tinder&#x2019;s Tin-Ja campaign blends culture, emotion, and interactivity to connect with Gen Z on a deeper level, and what this shift toward &#x201C;dating wellness&#x201D; signals for marketers trying to stay relevant in a values-driven dating landscape.</p><h2 id="short-on-time">Short on time?</h2><p>Here&#x2019;s a table of contents for quick access:</p><ul><li><a href="https://www.contentgrip.com/tinder-campaign-japan-gen-z/#what-is-tin-ja-and-why-shibuya" rel="noreferrer">What is Tin-Ja and why Shibuya?</a></li><li><a href="https://www.contentgrip.com/tinder-campaign-japan-gen-z/#breaking-ties-the-gen-z-way" rel="noreferrer">Breaking ties, the Gen Z way</a></li><li><a href="https://www.contentgrip.com/tinder-campaign-japan-gen-z/#not-just-about-romance-shifting-focus-to-dating-wellness" rel="noreferrer">Not just about romance: shifting focus to dating wellness</a></li><li><a href="https://www.contentgrip.com/tinder-campaign-japan-gen-z/#what-marketers-should-know" rel="noreferrer">What marketers should know</a></li></ul><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/brands-thriving-with-gen-z/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Gen Z consumer trends and key insights for 2024 success</div><div class="kg-bookmark-description">Discover how 5 brands are captivating Gen Z with fresh approaches, social responsibility, and authentic engagement.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-881.png" alt="Tinder&#x2019;s shrine-style pop-up lets Gen Z date with emotional clarity"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/5-brands-thriving-with-Gen-Z-what-they-re-doing-right-126.webp" alt="Tinder&#x2019;s shrine-style pop-up lets Gen Z date with emotional clarity" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="what-is-tin-ja-and-why-shibuya">What is Tin-Ja and why Shibuya?</h2><p>The <a href="https://www.tokyoweekender.com/event/tinder-tinja-pop-up-shrine-and-exhibition/"><strong><u>Tin-Ja</u></strong></a> experience is built around cultural rituals reimagined for today&#x2019;s digital daters. The central installation, called <strong>#Moyasanakya</strong> (loosely translated as &#x201C;gotta burn it&#x201D;), features real breakup stories submitted via Tinder Japan&#x2019;s official X account. Visitors can read through heartbreaks, career partings, and friendship fallouts, then symbolically burn them by pasting written ofuda (traditional amulets) in the space.</p><figure class="kg-card kg-embed-card"><blockquote class="twitter-tweet"><p lang="ja" dir="ltr">&#x3066;&#x3043;&#x3093;&#x793E;&#x3067;&#x60AA;&#x7E01;&#x306B;&#x3055;&#x3088;&#x306A;&#x3089; &#x2764;&#xFE0F;&#x200D;&#x1F525; &#x660E;&#x65E5;13:00&#x30AA;&#x30FC;&#x30D7;&#x30F3;&#xFF01;<br><br>&#x5834;&#x6240;&#xFF1A;ZeroBase&#x6E0B;&#x8C37;&#xFF08;&#x6771;&#x4EAC;&#x90FD;&#x6E0B;&#x8C37;&#x533A;&#x9053;&#x7384;&#x5742;2-5-8&#xFF09;<a href="https://twitter.com/hashtag/tinder?src=hash&amp;ref_src=twsrc%5Etfw">#tinder</a> <a href="https://twitter.com/hashtag/%E3%81%A6%E3%81%83%E3%82%93%E7%A4%BE?src=hash&amp;ref_src=twsrc%5Etfw">#&#x3066;&#x3043;&#x3093;&#x793E;</a> <a href="https://t.co/l459FG8gw5">pic.twitter.com/l459FG8gw5</a></p>&#x2014; Tinder Japan Official (@Tinder_Japan) <a href="https://twitter.com/Tinder_Japan/status/1966117017712570412?ref_src=twsrc%5Etfw">September 11, 2025</a></blockquote>
  2. <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></figure><p>Interactive features also include <strong>empathy stickers</strong> that let people respond to others&#x2019; stories, adding a shared sense of closure. To add a ritualistic edge, Tinder has recruited <strong>fortune tellers from the Senrigan salon network</strong>, including Misuzu Kozaki (nicknamed &#x201C;Mother of Marunouchi&#x201D;), who offers spiritual guidance to attendees who download the Tinder app on-site.</p><figure class="kg-card kg-image-card"><img src="https://www.contentgrip.com/content/images/2025/09/data-src-image-85cad06f-53b1-468c-9584-50bb2f248969.png" class="kg-image" alt="Tinder&#x2019;s shrine-style pop-up lets Gen Z date with emotional clarity" loading="lazy" width="1440" height="810" srcset="https://www.contentgrip.com/content/images/size/w600/2025/09/data-src-image-85cad06f-53b1-468c-9584-50bb2f248969.png 600w, https://www.contentgrip.com/content/images/size/w1000/2025/09/data-src-image-85cad06f-53b1-468c-9584-50bb2f248969.png 1000w, https://www.contentgrip.com/content/images/2025/09/data-src-image-85cad06f-53b1-468c-9584-50bb2f248969.png 1440w" sizes="(min-width: 720px) 720px"></figure><p>Even the refreshments play a role in the experience. The <strong>Tin-Ja Ale</strong>, a limited-edition heart-shaped bottled drink with crackling granules, offers a playful way to punctuate the emotional release. Tinder is limiting it to <strong>450 servings per day</strong>, turning it into a collectible of sorts.</p>
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  7. <h2 id="breaking-ties-the-gen-z-way">Breaking ties, the Gen Z way</h2><p>Tinder&#x2019;s move taps into a broader cultural moment: the blending of IRL experiences with digital emotional hygiene. According to the brand, <strong>Tin-Ja isn&#x2019;t just about romantic breakups</strong>, but any lingering connection holding someone back &#x2014; whether it&#x2019;s a toxic boss, a fake friend, or a situationship gone stale.</p><p>This framing plays especially well with <strong>Gen Z</strong>, who value emotional transparency and <a href="https://www.contentgrip.com/gen-z-self-care-trends/"><u>ritualized self-care</u></a>. The tone of the activation avoids irony or sarcasm. Instead, it aims for therapeutic, user-driven storytelling wrapped in culturally resonant visuals.</p><p>It is also a way for Tinder to <strong>evolve beyond swipe culture</strong>, reminding users that moving on is just as important as matching up. The inclusion of fortune-telling and symbolic burning helps users anchor that reset emotionally, not just functionally.</p><h2 id="not-just-about-romance-shifting-focus-to-dating-wellness">Not just about romance: shifting focus to dating wellness</h2><p>The campaign continues Tinder&#x2019;s pivot toward &#x201C;<strong>dating wellness</strong>,&#x201D; a positioning the brand has used in both product and marketing strategy to reframe dating as part of broader emotional and mental health.</p><p>This theme has echoed across Tinder&#x2019;s recent campaigns in Asia. Back in <strong>2022</strong>, the brand rolled out a <a href="https://thethaiger.com/news/national/tinder-thailand-launches-valentines-campaign-at-bangkok-shrine-of-love"><u>Valentine&#x2019;s Day campaign in <strong>Bangkok</strong></u></a> that encouraged singles to pray for love at the Trimurti Shrine, another culturally anchored activation. More recently, its <a href="https://www.contentgrip.com/tinder-crush-feelings-campaign/"><strong><u>global &#x2018;Crush feelings&#x2019; campaign</u></strong></a> leaned into the chaos of Gen Z emotions, from dopamine overloads to awkward DMs, via surreal video storytelling.</p><p>With Tin-Ja, Tinder adds a <strong>reflective, slower emotional mode</strong> to its Gen Z marketing toolkit &#x2014; one that aligns with how younger audiences are rethinking what connection actually means.</p><h2 id="what-marketers-should-know">What marketers should know</h2><p>Tinder&#x2019;s Tin-Ja activation offers a playbook for brand campaigns that aim to resonate with Gen Z beyond surface-level engagement. Here&#x2019;s what stands out:</p><p><strong>1. Ritual marketing works, especially when it&apos;s personal</strong></p><p>Instead of relying on conventional pop-ups or brand booths, Tinder borrowed deep-rooted cultural practices and gave them modern relevance. This invites emotional participation, not just foot traffic.</p><p><strong>2. Emotional design isn&#x2019;t just a UX thing</strong></p><p>From amulets to stickers to drinks, every part of Tin-Ja is engineered for symbolic release. Marketers designing experiential campaigns can borrow this emotional utility approach &#x2014; how does each touchpoint feel, not just function?</p><p><strong>3. &#x201C;Dating wellness&#x201D; is the new product narrative</strong></p><p>Tinder is smartly redefining what it sells: not just matches, but the emotional readiness to date. That opens space for tools, experiences, and campaigns that focus on mindset, not just features. For brands in any relationship-adjacent vertical, this creates fresh ground for strategic storytelling.</p><p><strong>4. Japan as a cultural testbed</strong></p><p>Tinder continues to use Asia-Pacific as a sandbox for high-concept brand experiments. Marketers targeting international Gen Z audiences should watch these rollouts closely as they often foreshadow global creative trends.</p><div class="kg-card kg-callout-card kg-callout-card-grey"><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">This article is created by humans with AI assistance, powered by ContentGrow. Ready to explore full-service content solutions starting at $2,000/month?</strong></b></i><a href="https://calendly.com/enrickoman/call-with-contentgrow"> <u><i><b><strong class="italic underline" style="white-space: pre-wrap;">Book a discovery call today</strong></b></i></u></a><i><b><strong class="italic" style="white-space: pre-wrap;">.</strong></b></i></div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/enrickoman/call-with-contentgrow?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a discovery call (for brands &amp; publishers) - ContentGrow</div><div class="kg-bookmark-description">Thanks for booking a call with ContentGrow. We provide scalable and tailored content creation services for B2B brands and publishers worldwide.Let&#x2019;s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a-395.png" alt="Tinder&#x2019;s shrine-style pop-up lets Gen Z date with emotional clarity"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/opengraph_4dc79812-351.png" alt="Tinder&#x2019;s shrine-style pop-up lets Gen Z date with emotional clarity" onerror="this.style.display = &apos;none&apos;"></div></a></figure>]]></content:encoded></item><item><title><![CDATA[Gordon Ramsay fronts Burger King UK’s Wagyu drop with a twist]]></title><description><![CDATA[Burger King leans on Ramsay’s star power to hype Wagyu launch, but keeps the kitchen to itself]]></description><link>https://www.contentgrip.com/burger-king-gordon-ramsay/</link><guid isPermaLink="false">68ca8ddfe8ac980001ef646e</guid><category><![CDATA[Martech]]></category><category><![CDATA[News]]></category><category><![CDATA[Content Marketing]]></category><dc:creator><![CDATA[Patrecia Meliana]]></dc:creator><pubDate>Thu, 18 Sep 2025 09:00:02 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2025/09/Gordon-Ramsay-fronts-Burger-King-UK---s-Wagyu-drop-with-a-twist.webp" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2025/09/Gordon-Ramsay-fronts-Burger-King-UK---s-Wagyu-drop-with-a-twist.webp" alt="Gordon Ramsay fronts Burger King UK&#x2019;s Wagyu drop with a twist"><p>Burger King UK has rolled out a new Wagyu burger and is making sure everyone knows just how gourmet it is, with a little help from celebrity chef Gordon Ramsay. But here&#x2019;s the kicker: he didn&#x2019;t make it.</p><p>In a cheeky new campaign called <strong>&#x201C;Not made by Gordon&#x201D;</strong>, created by BBH London, the fast food brand leans into Ramsay&#x2019;s signature swagger, only to repeatedly remind us he had nothing to do with the actual cooking.</p><p>This article explores how the campaign plays out, what&#x2019;s behind Burger King&#x2019;s luxury pivot, and why this kind of branding move matters to marketers.</p><h2 id="short-on-time"><strong>Short on time?</strong></h2><p>Here&#x2019;s a table of contents for quick access:</p><ul><li><a href="https://www.contentgrip.com/burger-king-gordon-ramsay/#whats-in-the-burger-king-x-gordon-ramsay-campaign" rel="noreferrer">What&#x2019;s in the Burger King x Gordon Ramsay campaign?</a></li><li><a href="https://www.contentgrip.com/burger-king-gordon-ramsay/#the-strategy-behind-burger-kings-premium-push" rel="noreferrer">The strategy behind Burger King&apos;s premium push</a></li><li><a href="https://www.contentgrip.com/burger-king-gordon-ramsay/#what-marketers-should-know" rel="noreferrer">What marketers should know</a></li></ul><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/brands-thriving-with-gen-z/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Gen Z consumer trends and key insights for 2024 success</div><div class="kg-bookmark-description">Discover how 5 brands are captivating Gen Z with fresh approaches, social responsibility, and authentic engagement.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-880.png" alt="Gordon Ramsay fronts Burger King UK&#x2019;s Wagyu drop with a twist"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/5-brands-thriving-with-Gen-Z-what-they-re-doing-right-125.webp" alt="Gordon Ramsay fronts Burger King UK&#x2019;s Wagyu drop with a twist" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="whats-in-the-burger-king-x-gordon-ramsay-campaign"><strong>What&apos;s in the Burger King x Gordon Ramsay campaign?</strong></h2><p>The one-minute hero spot opens with Ramsay at a Burger King drive-thru, delivering a Wagyu burger to a stunned customer. When asked if he made it, Ramsay quickly clarifies he didn&#x2019;t, despite explaining the burger&#x2019;s ingredients with the passion of someone who clearly approves.</p><figure class="kg-card kg-embed-card"><iframe width="200" height="113" src="https://www.youtube.com/embed/L0tlPqAzqDQ?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen title="Burger King | The Wagyu Burger | Not Made By Gordon"></iframe></figure><p>From there, the spot flips to a mockumentary-style scene of Ramsay psyching himself up outside a Burger King kitchen, only to be turned away by employees. He&#x2019;s enthusiastic, qualified, and very much not needed.</p><p>Produced by BBH&#x2019;s in-house unit Black Sheep Studios and directed by Artur Wolgers, the campaign blends traditional film with sharp OOH photography by Mark Peckmezian. Print and outdoor placements show tantalizing shots of the burger, with Ramsay teasingly cropped out of the frame.</p><figure class="kg-card kg-embed-card"><blockquote class="tiktok-embed" cite="https://www.tiktok.com/@gordonramsayofficial/video/7547981739394731286" data-video-id="7547981739394731286" data-embed-from="oembed" style="max-width:605px; min-width:325px;"> <section> <a target="_blank" title="@gordonramsayofficial" href="https://www.tiktok.com/@gordonramsayofficial?refer=embed">@gordonramsayofficial</a> <p>100% British Wagyu. Not made by me (crying) @Burger King UK <a title="ad" target="_blank" href="https://www.tiktok.com/tag/ad?refer=embed">#ad</a> </p> <a target="_blank" title="&#x266C; original sound - Gordon Ramsay" href="https://www.tiktok.com/music/original-sound-7547981726677502742?refer=embed">&#x266C; original sound - Gordon Ramsay</a> </section> </blockquote> <script async src="https://www.tiktok.com/embed.js"></script></figure><p>Walk-in Media handled media buying, with distribution across TV, social, print, radio, and out-of-home.</p><p>Burger King UK&#x2019;s CMO Katie Evans summed it up:</p><p>&#x201C;We&#x2019;re celebrating the launch of our most gourmet burger yet, the Wagyu. So good you&#x2019;d think a certain world-renowned chef had made it, but he didn&#x2019;t. Sorry Gordon.&#x201D;</p><h2 id="the-strategy-behind-burger-kings-premium-push"><strong>The strategy behind Burger King&apos;s premium push</strong></h2><p>Burger King&#x2019;s Wagyu play is more than just star-studded advertising. It is part of a broader trend. QSR brands are increasingly experimenting with upscale menu items to broaden appeal and boost margins.</p><p>With rising food inflation and growing consumer appetite for indulgent food experiences, introducing a Wagyu burger helps the brand straddle premium aspirations without abandoning fast food fundamentals.</p><p>This isn&#x2019;t the first time Burger King has leaned into cultural nuance and emotion in its campaigns. Recent examples include:</p><ul><li><strong>&#x201C;Real Feels&#x201D; in the Philippines</strong>: A dentsu Creative campaign that turned real social media cravings into burger-shaped visual art, capitalizing on a 195% surge in food-related conversations in 2024.</li></ul><figure class="kg-card kg-embed-card"><iframe width="200" height="113" src="https://www.youtube.com/embed/OA70zAd0To8?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen title="Burger King &quot;Real Feels&quot; by Dentsu Creative Philippines"></iframe></figure><ul><li><strong>Malaysia&#x2019;s &#x201C;Sate burger&#x201D;</strong>: A collaboration with BEATNK and illustrator NOvia Shin that honored satay heritage with localized storytelling and stylized flame-grilled visuals.</li></ul><figure class="kg-card kg-embed-card"><iframe width="200" height="113" src="https://www.youtube.com/embed/N3FepE09Qlk?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen title="Burger King Satay Burger"></iframe></figure><p>Now, with a UK-based activation that pairs irreverence with quality messaging, Burger King is dialing up global consistency while letting each region bring its own flavor to the table.</p><h2 id="what-marketers-should-know"><strong>What marketers should know</strong></h2><p>This campaign isn&#x2019;t just clever. It is strategic. Here&#x2019;s what makes it worth watching:</p><h3 id="1-subverting-expectations-builds-brand-memorability"><strong>1. Subverting expectations builds brand memorability</strong></h3><p>Instead of relying on Gordon Ramsay&#x2019;s culinary credentials, the ad makes him the butt of the joke. That unexpected twist makes the message stick. This burger is premium but surprisingly not chef-made.</p><h3 id="2-it-signals-a-shift-toward-premium-qsr-positioning"><strong>2. It signals a shift toward premium QSR positioning</strong></h3><p>Brands like Burger King are testing the waters with higher-end menu items to reach older, more affluent, or more curious consumers. Expect more fast food players to follow suit with luxury-adjacent campaigns.</p><h3 id="3-celebrity-isnt-the-endgame-storytelling-is"><strong>3. Celebrity isn&apos;t the endgame. Storytelling is</strong></h3><p>The Ramsay campaign isn&#x2019;t just about attaching a famous face to a product. It is about flipping the script on what that face means in context. The result is a humorous, self-aware ad that earns both laughs and attention.</p><h3 id="4-visual-branding-remains-central-to-scroll-stopping-power"><strong>4. Visual branding remains central to scroll-stopping power</strong></h3><p>From OOH photography to food styling, the creative execution leans hard into appetite appeal. Even when Ramsay is cropped out, the burger does the talking, which matters in an image-driven world.</p><p>Burger King&#x2019;s Wagyu push may look like a one-off comedy spot, but it signals something bigger. Brands are realizing that premium does not have to mean serious, and celebrity endorsements do not have to be predictable.</p><p>For marketers, it is a reminder that smart storytelling, self-awareness, and high-impact visuals can elevate even the most familiar formats. And sometimes, the best endorsement is the one that playfully admits you didn&#x2019;t need it in the first place.</p><div class="kg-card kg-callout-card kg-callout-card-grey"><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">This article is created by humans with AI assistance, powered by ContentGrow. Ready to explore full-service content solutions starting at $2,000/month?</strong></b></i><a href="https://calendly.com/enrickoman/call-with-contentgrow"> <u><i><b><strong class="italic underline" style="white-space: pre-wrap;">Book a discovery call today</strong></b></i></u></a><i><b><strong class="italic" style="white-space: pre-wrap;">.</strong></b></i></div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/enrickoman/call-with-contentgrow?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a discovery call (for brands &amp; publishers) - ContentGrow</div><div class="kg-bookmark-description">Thanks for booking a call with ContentGrow. We provide scalable and tailored content creation services for B2B brands and publishers worldwide.Let&#x2019;s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a-394.png" alt="Gordon Ramsay fronts Burger King UK&#x2019;s Wagyu drop with a twist"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/opengraph_4dc79812-350.png" alt="Gordon Ramsay fronts Burger King UK&#x2019;s Wagyu drop with a twist" onerror="this.style.display = &apos;none&apos;"></div></a></figure>]]></content:encoded></item><item><title><![CDATA[OranAI raises multi-million round to expand its AI agent PhotoG]]></title><description><![CDATA[With new backing, OranAI aims to accelerate its push into beauty, fashion, and consumer brands.]]></description><link>https://www.contentgrip.com/oranai-funding-ai-marketing-agent/</link><guid isPermaLink="false">68cbbe4ae8ac980001ef6571</guid><category><![CDATA[Martech]]></category><category><![CDATA[News]]></category><dc:creator><![CDATA[ContentGrip Staff]]></dc:creator><pubDate>Thu, 18 Sep 2025 08:19:49 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2025/09/OranAI-lands-fresh-funding-to-power-AI-driven-marketing-at-scale.webp" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2025/09/OranAI-lands-fresh-funding-to-power-AI-driven-marketing-at-scale.webp" alt="OranAI raises multi-million round to expand its AI agent PhotoG"><p>Los Angeles-based <a href="https://oranai.com/" rel="noreferrer">OranAI</a> has secured a multi-million-dollar angel funding round to accelerate the expansion of <a href="https://photog.art/" rel="noreferrer">PhotoG</a>, its AI-powered marketing agent.</p><p>The raise comes at a time when the martech space is crowded with AI-first startups racing to secure enterprise budgets. By putting capital behind its &#x201C;AI marketing agent&#x201D; model, OranAI is signaling that it wants to compete not just as a point solution but as a full-service platform for global brands.</p><p>Founded in 2024, OranAI is positioning itself as an end-to-end AI marketing partner. Its platform spans strategy, content generation, insights, and automated publishing. In just six months, the company reported more than US$1.4 million in revenue and signed over 40 enterprise clients across beauty, FMCG, fashion, and consumer electronics.</p><h2 id="short-on-time">Short on time?</h2><p>Here&#x2019;s a quick-access guide to the key points:</p><ul><li><a href="https://www.contentgrip.com/oranai-funding-ai-marketing-agent/#inside-photog-ai-that-promises-reliability-at-scale" rel="noreferrer"><u>Inside PhotoG: AI that promises reliability at scale</u></a></li><li><a href="https://www.contentgrip.com/oranai-funding-ai-marketing-agent/#oranai%E2%80%99s-bold-claim-the-world%E2%80%99s-largest-ad-ready-ai-model-library" rel="noreferrer"><u>OranAI&#x2019;s bold claim: the world&#x2019;s largest ad-ready AI model library</u></a></li><li><a href="https://www.contentgrip.com/oranai-funding-ai-marketing-agent/#why-this-funding-matters-for-marketers" rel="noreferrer"><u>Why this funding matters for marketers</u></a></li><li><a href="https://www.contentgrip.com/oranai-funding-ai-marketing-agent/#conclusion" rel="noreferrer"><u>Conclusion</u></a></li></ul><h2 id="inside-photog-ai-that-promises-reliability-at-scale">Inside PhotoG: AI that promises reliability at scale</h2><p>PhotoG is designed as a full-stack AI marketing agent, handling campaign strategy through to creative execution. OranAI says it delivers output at one-tenth the cost of traditional marketing workflows.</p><p>At its core is a proprietary a-t diffusion algorithm, which helps the platform generate high-fidelity images, video, and ad copy. Benchmark testing (VBench 2.0) reportedly places its consistency scores above 0.92. </p><p>For context, VBench is a standard evaluation framework for marketing-focused AI models. Scores closer to 1.0 indicate higher reliability and repeatability of outputs across formats and scenarios. A score above 0.92 suggests PhotoG is performing at state-of-the-art levels, which means marketers can expect less variance in quality when producing large volumes of content.</p><p>OranAI isn&#x2019;t just focused on execution. The company is also building what it calls a &#x201C;commercial brain&#x201D;&#x2014;a multimodal model matrix that blends consumer insights with real-time engagement data. This includes its Oran-VL 7B vision-language model and the Oran-XVL 72B multimodal model.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/what-are-ai-agents/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">What is an AI agent? how companies use it to get work done</div><div class="kg-bookmark-description">These AI agents don&#x2019;t just respond&#x2014;they complete tasks that used to eat up hours.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-889.png" alt="OranAI raises multi-million round to expand its AI agent PhotoG"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Atikah Amalia</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/ai_agents_icons-3.webp" alt="OranAI raises multi-million round to expand its AI agent PhotoG" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="oranai%E2%80%99s-bold-claim-the-world%E2%80%99s-largest-ad-ready-ai-model-library">OranAI&#x2019;s bold claim: the world&#x2019;s largest ad-ready AI model library</h2><p>One of OranAI&#x2019;s most eye-catching claims is that it has built the &#x201C;world&#x2019;s largest AI model library&#x201D; for advertising. The library covers diverse genders, ethnicities, and styles, supported by a compliance framework designed to sidestep copyright and privacy risks.</p><p>If OranAI&#x2019;s claim holds up, this asset could help brands run personalized campaigns globally without running into legal or reputational pitfalls. For marketers, it hints at a possible future where AI-generated models replace costly shoots as a core part of scaled content production.</p><h2 id="why-this-funding-matters-for-marketers">Why this funding matters for marketers</h2><p>OranAI&#x2019;s funding highlights three shifts happening in martech right now:</p><ol><li><strong>AI agents stepping up as campaign managers</strong> </li></ol><p>Tools like PhotoG are moving beyond &#x201C;assistants&#x201D; to act as full-service agents. This suggests a future where marketers focus more on oversight and strategy, while AI executes creative production and publishing.</p><ol start="2"><li><strong>Compliance-first creativity</strong> </li></ol><p>By embedding copyright- and privacy-safe workflows, OranAI is tackling one of the biggest enterprise adoption hurdles: brand safety. If proven, this could lower barriers for regulated industries.</p><ol start="3"><li><strong>ROI under the microscope</strong> </li></ol><p>OranAI&#x2019;s results-driven pricing model ties AI output directly to business outcomes. This approach may resonate with CMOs under pressure to prove ROI on martech investments.</p><p>One possible takeaway is that AI marketing platforms are shifting from hype to enterprise adoption at scale. For now, the funding shows investor confidence that AI agents can take on a bigger role in campaign execution.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/ai-agents-for-marketing/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">AI agents: the complete marketing guide for 2025</div><div class="kg-bookmark-description">A practical guide to understanding and implementing AI agents in your marketing workflow.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-890.png" alt="OranAI raises multi-million round to expand its AI agent PhotoG"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/AI-agents-the-complete-marketing-guide-for-2025-5.webp" alt="OranAI raises multi-million round to expand its AI agent PhotoG" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="conclusion">Conclusion</h2><p>OranAI&#x2019;s new round gives it fresh momentum in the AI marketing race. By tying together insights, creative, and publishing under PhotoG, the company is betting enterprises are ready to hand over bigger pieces of the workflow to AI.</p><p>For marketers, the sharper question is whether AI agents will become trusted campaign managers&#x2014;or remain supplemental tools in a human-led strategy.</p><div class="kg-card kg-callout-card kg-callout-card-grey"><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">This article is created by humans with AI assistance, powered by ContentGrow. Ready to explore full-service content solutions starting at $2,000/month? </strong></b></i><a href="https://calendly.com/enrickoman/call-with-contentgrow" rel="noreferrer"><i><b><strong class="italic" style="white-space: pre-wrap;">Book a discovery call today</strong></b></i></a><i><b><strong class="italic" style="white-space: pre-wrap;">.</strong></b></i></div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/enrickoman/call-with-contentgrow"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a discovery call (for brands &amp; publishers) - ContentGrow</div><div class="kg-bookmark-description">Thanks for booking a call with ContentGrow. We provide scalable and tailored content creation services for B2B brands and publishers worldwide.Let&#x2019;s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a-238.png" alt="OranAI raises multi-million round to expand its AI agent PhotoG"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/opengraph_4dc79812-195.png" alt="OranAI raises multi-million round to expand its AI agent PhotoG" onerror="this.style.display = &apos;none&apos;"></div></a></figure>]]></content:encoded></item><item><title><![CDATA[Why celebrity campaigns demand more than just reach]]></title><description><![CDATA[Viral campaigns can drive reach, but controversy without preparation can burn your brand. Here’s how to assess risk before partnering with celebrities]]></description><link>https://www.contentgrip.com/celebrity-campaign-risk-management/</link><guid isPermaLink="false">68c243ec9cfd81000179b063</guid><category><![CDATA[Martech]]></category><category><![CDATA[Content Marketing]]></category><dc:creator><![CDATA[Patrecia Meliana]]></dc:creator><pubDate>Thu, 18 Sep 2025 02:00:16 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2025/09/Why-celebrity-campaigns-demand-more-than-just-reach-1.webp" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2025/09/Why-celebrity-campaigns-demand-more-than-just-reach-1.webp" alt="Why celebrity campaigns demand more than just reach"><p>Outrage spreads faster than joy. In marketing, that means campaigns with celebrity faces can ignite cultural firestorms before a brand has a chance to react. Sometimes the outrage is deliberate. Other times it&#x2019;s collateral damage.</p><p>Either way, high-arousal emotion wins on social media, and platform algorithms are happy to fan the flames.</p><p>This article explores why risk management, not just the promise of reach, should guide any celebrity-driven campaign. We&apos;ll break down the mechanics of outrage, introduce a practical risk framework, and highlight two case studies that show what can go right and what can go very wrong.</p><h2 id="short-on-time"><strong>Short on time?</strong></h2><p>Here&#x2019;s a table of contents for quick access:</p><ul><li><a href="https://www.contentgrip.com/celebrity-campaign-risk-management/#why-rage-travels-faster" rel="noreferrer">Why rage travels faster</a></li><li><a href="https://www.contentgrip.com/celebrity-campaign-risk-management/#case-study-when-celebrity-reach-meets-brand-risk" rel="noreferrer">Case study: when celebrity reach meets brand risk</a></li><li><a href="https://www.contentgrip.com/celebrity-campaign-risk-management/#risk-management-over-provocation" rel="noreferrer">Risk management over provocation</a></li><li><a href="https://www.contentgrip.com/celebrity-campaign-risk-management/#the-rage-bait-risk-assessment-checklist" rel="noreferrer">The rage-bait risk assessment checklist</a></li><li><a href="https://www.contentgrip.com/celebrity-campaign-risk-management/#what-marketers-should-do-next" rel="noreferrer">What marketers should do next</a></li></ul><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/brands-thriving-with-gen-z/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Gen Z consumer trends and key insights for 2024 success</div><div class="kg-bookmark-description">Discover how 5 brands are captivating Gen Z with fresh approaches, social responsibility, and authentic engagement.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-854.png" alt="Why celebrity campaigns demand more than just reach"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/5-brands-thriving-with-Gen-Z-what-they-re-doing-right-116.webp" alt="Why celebrity campaigns demand more than just reach" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="why-rage-travels-faster"><strong>Why rage travels faster</strong></h2><p>Humans are biologically wired to react more strongly to threats than rewards. That makes anger an effective engagement engine.</p><p>A <a href="https://www.psypost.org/negative-news-evokes-stronger-psychophysiological-reactions-than-positive-news/"><u>global study</u></a> across 17 countries with 1,156 participants confirmed this bias, finding that people experience stronger physiological reactions to negative news compared to positive news.</p><p>Social platforms exploit this dynamic. Algorithms elevate what keeps people scrolling, sharing, and commenting, and that usually means outrage. In recent months, we&#x2019;ve seen how quickly a single campaign misstep can go viral and shift from internet outrage to mainstream backlash.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/celebrity-ads-that-work/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">How to choose the right celebrity for your brand ads</div><div class="kg-bookmark-description">Human Made Machine&#x2019;s latest report shows how to avoid the most common pitfalls in celebrity-led marketing</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-853.png" alt="Why celebrity campaigns demand more than just reach"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/Celebrity-ads-still-work-if-you-do-these-3-things-right.webp" alt="Why celebrity campaigns demand more than just reach" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="case-study-when-celebrity-reach-meets-brand-risk"><strong>Case study: when celebrity reach meets brand risk</strong></h2><p>Two recent campaigns highlight how celebrity partnerships can either amplify brand equity or expose vulnerabilities, depending on timing, message alignment, and audience fit.</p><h3 id="gap-x-katseye-cultural-harmony-and-momentum">Gap x Katseye: cultural harmony and momentum</h3><p><a href="https://www.contentgrip.com/katseye-gap-denim-campaign/"><u>Gap&#x2019;s denim collaboration with global girl group Katseye</u></a> balanced hype with authenticity, tapping into Y2K nostalgia, choreography, and cultural pride that resonate strongly with Gen Z. The partnership felt aligned with both the artist&#x2019;s fan base and Gap&#x2019;s evolving brand identity, while fan-integrated details like Megan&#x2019;s viral dance amplified engagement.</p><p>The campaign achieved strong reach without sparking controversy, with <a href="https://www.contentgrip.com/katseye-gap-denim-campaign/" rel="noreferrer">CARMA data</a> highlighting sentiment shifting slightly upward from 31% to 33.4% positive and from 18.6% down to 15.3% negative. It also created a platform for deeper engagement through content extensions and retail activations.</p><p>For Gap, this was a strategic use of celebrity momentum to support a long-term brand reset.</p><h3 id="american-eagle-x-sydney-sweeney-attention-with-tradeoffs">American Eagle x Sydney Sweeney: attention with tradeoffs</h3><p>American Eagle&#x2019;s &#x201C;Good genes&#x201D; campaign featuring Sydney Sweeney gained rapid attention, but the message struck a nerve with some audiences.</p><p>After the launch, <a href="https://www.contentgrip.com/american-eagle-sydney-sweeney-backlash/"><u>CARMA data</u></a> shows that the sentiment for the brand flipped to 56.3% negative from a previous 8.6% negative.</p><p>The campaign drew backlash that distracted from the creative intent and raised questions about cultural alignment and sensitivity. Although the brand achieved visibility, the reaction became a lesson in how quickly public perception can shift when messaging and celebrity image are not fully in sync.</p><h2 id="risk-management-over-provocation"><strong>Risk management over provocation</strong></h2><p>Celebrity campaigns magnify both reach and risk. The bigger the name, the faster the story spreads, especially when there&#x2019;s controversy.</p><p>Some brands lean into this dynamic, hoping outrage will fuel impressions. It sometimes works, but the fallout can be unpredictable. A viral moment may spike sales, or it might spark boycotts, bad press, and long-term brand erosion.</p><p>What makes the difference is not the level of controversy, but how well-prepared the brand is to handle it. That means applying a structured, pre-launch risk assessment.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/taylor-swift-brand-trendjack/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Taylor Swift&#x2019;s new album sparks global brand trendjack</div><div class="kg-bookmark-description">Taylor Swift&#x2019;s latest album era has brands everywhere jumping on the showgirl bandwagon</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-852.png" alt="Why celebrity campaigns demand more than just reach"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/How-brands-are-riding-Taylor-Swift---s----Life-of-a-Showgirl----wave.webp" alt="Why celebrity campaigns demand more than just reach" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="the-rage-bait-risk-assessment-checklist"><strong>The rage-bait risk assessment checklist</strong></h2><p>Before signing any celebrity or influencer deal, marketers should walk through these six questions:</p><ol><li><strong>Match your fan base to your brand base</strong></li></ol><p>Does the celebrity&#x2019;s following overlap with your actual customer base? A poor match can feel forced or even alienate loyal buyers.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/taylor-travis-engagement-brand-trendjacks/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Brands trendjack Taylor Swift and Travis Kelce&#x2019;s engagement</div><div class="kg-bookmark-description">The Tayvis engagement broke the internet, and brands didn&#x2019;t miss a beat</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-852.png" alt="Why celebrity campaigns demand more than just reach"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/How-brands-are-trendjacking-the-Swift-Kelce-engagement.webp" alt="Why celebrity campaigns demand more than just reach" onerror="this.style.display = &apos;none&apos;"></div></a></figure><ol start="2"><li><strong>Stress-test the message</strong></li></ol><p>Scripts and slogans can change meaning when paired with a celebrity&apos;s face or past. Run the message through every possible lens.</p><ol start="3"><li><strong>Read the cultural room</strong></li></ol><p>Every celebrity brings cultural context. Consider past roles, public stances, or controversies. Are you ready for how that history will color your campaign?</p><ol start="4"><li><strong>Pick a partner you can stand behind</strong></li></ol><p>If backlash hits, could you credibly defend the partnership? Does it align with your values in a way your customers will understand?</p><ol start="5"><li><strong>Put the ledger on the table</strong></li></ol><p>Weigh the upside (reach, sales, media coverage) against the downside (boycotts, lost partners, reputational damage).</p><ol start="6"><li><strong>Look beyond the initial buzz</strong></li></ol><p>Will this partnership still build value in 6 months, or is it a one-week headline? If the long-term cost is greater than the short-term gain, think twice.</p><h2 id="what-marketers-should-do-next"><strong>What marketers should do next</strong></h2><p>The safest path is not to avoid all risk. It&#x2019;s to prepare for it with a clear-eyed framework. Here&#x2019;s how marketers can stay ready:</p><ul><li><strong>Audit celebrity fit thoroughly</strong> before contracts are signed</li><li><strong>Build internal scenarios</strong> for both best and worst case outcomes</li><li><strong>Create rapid-response guidelines</strong> for your comms team</li><li><strong>Prioritize cultural alignment</strong> over raw follower counts</li><li><strong>Think long term</strong>, not just viral moment</li></ul><p>Celebrity marketing can work. But when the stakes are high, process matters more than hype.</p><p>Outrage may drive attention, but it&apos;s preparation that protects your brand.</p><p>In the age of rage-bait, marketers need to stop treating reach as the only metric that matters. Whether your next celebrity campaign earns applause or backlash depends on how rigorously you&#x2019;ve managed the risk.</p><div class="kg-card kg-callout-card kg-callout-card-grey"><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">This article is created by humans with AI assistance, powered by ContentGrow. Ready to explore full-service content solutions starting at $2,000/month?</strong></b></i><a href="https://calendly.com/enrickoman/call-with-contentgrow"> <u><i><b><strong class="italic underline" style="white-space: pre-wrap;">Book a discovery call today</strong></b></i></u></a><i><b><strong class="italic" style="white-space: pre-wrap;">.</strong></b></i></div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/enrickoman/call-with-contentgrow?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a discovery call (for brands &amp; publishers) - ContentGrow</div><div class="kg-bookmark-description">Thanks for booking a call with ContentGrow. We provide scalable and tailored content creation services for B2B brands and publishers worldwide.Let&#x2019;s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a-380.png" alt="Why celebrity campaigns demand more than just reach"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/opengraph_4dc79812-336.png" alt="Why celebrity campaigns demand more than just reach" onerror="this.style.display = &apos;none&apos;"></div></a></figure>]]></content:encoded></item><item><title><![CDATA[CreatorDB raises US$4.7M to double down on AI for influencer marketing]]></title><description><![CDATA[The Taipei–Los Angeles startup will build self-serve tools and expand in the US while leaning into APAC strength.]]></description><link>https://www.contentgrip.com/creatordb-series-a-ai-influencer-marketing/</link><guid isPermaLink="false">68cad693e8ac980001ef64b7</guid><category><![CDATA[Martech]]></category><category><![CDATA[News]]></category><dc:creator><![CDATA[Enricko Lukman]]></dc:creator><pubDate>Wed, 17 Sep 2025 16:15:53 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2025/09/creatordb-fundraising-series-a.webp" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2025/09/creatordb-fundraising-series-a.webp" alt="CreatorDB raises US$4.7M to double down on AI for influencer marketing"><p>Influencer marketing is getting its Moneyball moment, and <a href="https://www.creatordb.app/" rel="noreferrer">CreatorDB</a> wants to lead it. The Taipei- and Los Angeles-based startup just closed a US$4.67 million Series A to scale its AI and data stack, launch self-serve software, and expand operations in the US. </p><p>This article explores the funding, why the company thinks the creator &#x201C;middle class&#x201D; is the growth engine brands overlook, and how marketers can translate the news into action.</p><p>CreatorDB&#x2019;s pitch leans on two things marketers care about right now: cost-efficient reach with mid-tier creators and data-driven planning that travels across borders. The company says it was bootstrapped to profitability in 17 months and now manages an engine that ingests 7 billion data points daily across more than 10 million creators.</p><h2 id="short-on-time">Short on time?</h2><p>Here is a table of contents for quick access:</p><ul><li><a href="https://www.contentgrip.com/creatordb-series-a-ai-influencer-marketing/#inside-creatordb%E2%80%99s-us467m-series-a" rel="noreferrer">Inside CreatorDB&#x2019;s US$4.67M Series A</a></li><li><a href="https://www.contentgrip.com/creatordb-series-a-ai-influencer-marketing/#from-agency-to-saas-what-creatordb-is-building-next" rel="noreferrer">From agency to SaaS: what CreatorDB is building next</a></li><li><a href="https://www.contentgrip.com/creatordb-series-a-ai-influencer-marketing/#stacking-up-against-upfluence-traackr-and-others" rel="noreferrer">Stacking up against Upfluence, Traackr, and others</a></li><li><a href="https://www.contentgrip.com/creatordb-series-a-ai-influencer-marketing/#signals-marketers-should-watch-in-influencer-marketing" rel="noreferrer">Signals marketers should watch in influencer marketing</a></li><li><a href="https://www.contentgrip.com/creatordb-series-a-ai-influencer-marketing/#practical-considerations-for-your-2025-playbook" rel="noreferrer">Practical considerations for your 2025 playbook</a></li><li><a href="https://www.contentgrip.com/creatordb-series-a-ai-influencer-marketing/#what-this-funding-really-tells-us-about-the-market" rel="noreferrer">What this funding really tells us about the market</a></li></ul><h2 id="inside-creatordb%E2%80%99s-us467m-series-a">Inside CreatorDB&#x2019;s US$4.67M Series A</h2><p>CreatorDB raised US$4.67 million in an oversubscribed Series A led by Acorn Pacific Ventures, with participation from Pegatron, Meimaii Technology, AVA Ventures, and Taiwan&#x2019;s National Development Fund. The company operates between Taipei and Los Angeles and plans to use the funds to strengthen AI capabilities, launch a self-serve SaaS platform, and grow US operations.</p><p>In an interview covered by <a href="https://www.businessinsider.com/influencer-marketing-company-creatordb-ai-data-creator-economy-pitch-deck-2025-9" rel="noreferrer">Business Insider</a>, CEO Clayton Jacobs argues that brands often get better ROI using a pool of medium-sized creators at the same price as a single large name. The deck frames this as a Moneyball-style reset for influencer marketing, backed by AI that handles content categorization, audience demographics, and pricing estimation. </p><p>The company highlights profitability, 56 percent growth with margin improvement, 115 percent plus net dollar retention, and patents granted with more in process around NLP and inference modeling.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/gaming-influencer-marketing-trends/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Gaming influencers vs ads: what marketers need to know</div><div class="kg-bookmark-description">Streamers and short-form stars have become gamers&#x2019; go-to discovery source&#x2014;here&#x2019;s how marketers can adapt</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-882.png" alt="CreatorDB raises US$4.7M to double down on AI for influencer marketing"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/why-creators-now-drive-discovery-in-the-US-200B-gaming-market-2.webp" alt="CreatorDB raises US$4.7M to double down on AI for influencer marketing" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="from-agency-to-saas-what-creatordb-is-building-next">From agency to SaaS: what CreatorDB is building next</h2><p>CreatorDB runs an ecosystem that spans agency services, SaaS, a talent platform for creators, and a data/API layer that lets brands and other tools build on its database. The platform claims:</p><ul><li>10 million plus creators tracked, 7 billion daily data points, and 800,000 plus profiles with direct contact information</li><li>AI models for content categorization, brand collaborations, audience language and demographics, price estimation, and a recommendation engine</li><li>A self-serve path with pricing starting from around US$100 to US$1,000 per month for brands, plus freemium for creators via CreatorLabs</li></ul><p>The team also emphasizes cross-border execution. The deck points to a localized playbook across Japan, Korea, Taiwan, the US, and the EU, noting a multilingual team and APAC depth. Recent expansion includes a formal LA office and a US go-to-market push.</p><h2 id="stacking-up-against-upfluence-traackr-and-others">Stacking up against Upfluence, Traackr, and others</h2><p>CreatorDB lists players like Mavrck, Upfluence, and Traackr in its competitive set. Its differentiator claims include:</p><ul><li>SME focus with the ability to scale as clients grow</li><li>Strong APAC localization for Western brands entering Asia</li><li>Broader access to creators by aggregating public data, rather than relying on opt-ins</li><li>Analytics they say outperform traditional search for targeting and ROI measurement</li></ul><p><strong>How does the Series A stack up?</strong></p><ul><li>ShopMy (US) raised US$77.5M in its Series B to expand creator monetization tools.</li><li>AspireIQ (US) has raised about US$38M across rounds, positioning itself as an influencer marketing platform for enterprises.</li><li>Traackr (US/EU) has raised ~US$14M in funding, leaning on enterprise-grade influencer analytics.</li><li>Upfluence (France/US) has raised about US$3.6M, focusing on SaaS for influencer discovery and campaign management.</li></ul><p>By comparison, CreatorDB&#x2019;s US$4.67M Series A looks modest. But its early profitability, APAC expertise, and emphasis on data-first SaaS give it a differentiated angle versus peers that scaled faster but burn heavier.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/best-practices-brand-creator-partnerships/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">7 Best Practices for Brand-Creator Partnerships</div><div class="kg-bookmark-description">Learn how to build lasting influencer partnerships with proven strategies for authenticity, brand safety, and mutual growth in creator marketing.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-883.png" alt="CreatorDB raises US$4.7M to double down on AI for influencer marketing"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">ContentGrip Staff</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/7-Best-Practices-for-Brand-Creator-Partnerships.webp" alt="CreatorDB raises US$4.7M to double down on AI for influencer marketing" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="signals-marketers-should-watch-in-influencer-marketing">Signals marketers should watch in influencer marketing</h2><p>Several takeaways emerge from CreatorDB&#x2019;s pitch and funding news.</p><ol><li><strong>The creator middle class is gaining attention</strong> </li></ol><p>CEO Clayton Jacobs argues that mid-tier creators can deliver stronger ROI than a single big name at the same price. For marketers, this highlights a trend worth watching as budgets shift from star power toward scalable creator portfolios.</p><ol start="2"><li><strong>AI plus localization is becoming more important </strong></li></ol><p>CreatorDB&#x2019;s focus on natural language processing and inference modeling speaks to a wider need: brands expanding across borders need tools that can adapt campaigns to language and audience nuances.</p><ol start="3"><li><strong>Data depth is rising as a benchmark </strong></li></ol><p>Seven billion daily data points and extensive profiling show how high the bar is getting for influencer discovery and ROI tracking. Marketers who still rely on manual processes might find it harder to compete as platforms set new expectations.</p><h2 id="practical-considerations-for-your-2025-playbook">Practical considerations for your 2025 playbook</h2><p>While every brand will adapt differently, this funding round surfaces some approaches marketers might keep in mind:</p><ul><li><strong>Experiment with creator mix </strong></li></ul><p>Some brands may want to test whether a larger group of mid-tier creators brings steadier returns compared with one or two celebrity endorsements.</p><ul><li><strong>Look at localization data before expanding </strong></li></ul><p>For companies entering APAC or other new markets, using data-driven tools to validate audience fit could reduce risks of wasted spend.</p><ul><li><strong>Pay attention to pricing benchmarks </strong></li></ul><p>CreatorDB&#x2019;s pitch emphasizes price estimation models and ROI prediction. Even if teams don&#x2019;t use this specific platform, setting internal benchmarks can help align campaign expectations.</p><ul><li><strong>Stay mindful of brand safety </strong></li></ul><p>Greater access to more creators is useful, but it also means more diligence. Vetting for fraud and compliance remains a shared responsibility.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/social-media-teen-restrictions/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Adapt your influencer strategy as platforms protect teens</div><div class="kg-bookmark-description">As platforms prioritize teen safety, brands need new approaches to maintain their influence.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-884.png" alt="CreatorDB raises US$4.7M to double down on AI for influencer marketing"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/Teen-restrictions-are-changing-influencer-marketing.webp" alt="CreatorDB raises US$4.7M to double down on AI for influencer marketing" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="what-this-funding-really-tells-us-about-the-market">What this funding really tells us about the market</h2><p>CreatorDB&#x2019;s Series A may be modest compared to peers, but its profitability and emphasis on mid-tier creators give it a distinct angle. For marketers, the broader signal is that influencer marketing continues to professionalize, with AI-driven tools and cross-market execution rising in importance.</p><p>How brands put these insights into practice will vary, but the trend lines suggest growing opportunities for those willing to rethink creator mix and embrace more data in campaign planning.</p><div class="kg-card kg-callout-card kg-callout-card-grey"><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">This article is created by humans with AI assistance, powered by ContentGrow. Ready to explore full-service content solutions starting at $2,000/month? </strong></b></i><a href="https://calendly.com/enrickoman/call-with-contentgrow" rel="noreferrer"><i><b><strong class="italic" style="white-space: pre-wrap;">Book a discovery call today</strong></b></i></a><i><b><strong class="italic" style="white-space: pre-wrap;">.</strong></b></i></div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/enrickoman/call-with-contentgrow"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a discovery call (for brands &amp; publishers) - ContentGrow</div><div class="kg-bookmark-description">Thanks for booking a call with ContentGrow. We provide scalable and tailored content creation services for B2B brands and publishers worldwide.Let&#x2019;s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a-238.png" alt="CreatorDB raises US$4.7M to double down on AI for influencer marketing"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/opengraph_4dc79812-195.png" alt="CreatorDB raises US$4.7M to double down on AI for influencer marketing" onerror="this.style.display = &apos;none&apos;"></div></a></figure>]]></content:encoded></item><item><title><![CDATA[Magnum Ice Cream Company splits from Unilever]]></title><description><![CDATA[The world’s biggest ice cream brand is going solo, here’s why it matters for marketers.]]></description><link>https://www.contentgrip.com/magnum-unilever-split/</link><guid isPermaLink="false">68ca8aeee8ac980001ef6455</guid><category><![CDATA[News]]></category><dc:creator><![CDATA[Patrecia Meliana]]></dc:creator><pubDate>Wed, 17 Sep 2025 13:00:48 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2025/09/Magnum-Ice-Cream-Company-splits-from-Unilever.webp" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2025/09/Magnum-Ice-Cream-Company-splits-from-Unilever.webp" alt="Magnum Ice Cream Company splits from Unilever"><p>The Magnum Ice Cream Company (TMICC) is preparing to go solo. Following its <a href="https://www.unilever.com/investors/the-magnum-ice-cream-company-demerger/"><u>demerger from Unilever</u></a>, <a href="https://corporate.magnumicecream.com/en/news/latest-news/capital-markets-day-2025.html"><u>TMICC is expected to list publicly in Amsterdam</u></a>, London, and New York by mid-November. The move will create the world&#x2019;s only pure-play listed ice cream company, a rare carve-out in a food industry dominated by conglomerates.</p><p>For brands and marketers, this is not just about ice cream. It is about how a legacy category can reposition itself to capture premium demand, harness digital-driven growth, and reframe investor narratives around snacking.</p><p>This article breaks down the split, the strategy, and what marketers can learn from TMICC&#x2019;s playbook.</p><h2 id="short-on-time">Short on time?</h2><p>Here is a table of content for quick access:</p><ul><li><a href="https://www.contentgrip.com/magnum-unilever-split/#whats-happening-with-tmicc" rel="noreferrer">What&#x2019;s happening with TMICC?</a></li><li><a href="https://www.contentgrip.com/magnum-unilever-split/#why-this-matters-for-marketers" rel="noreferrer">Why this matters for marketers</a></li><li><a href="https://www.contentgrip.com/magnum-unilever-split/#the-twist-ben-&amp;-jerrys" rel="noreferrer">The twist: Ben &amp; Jerry&#x2019;s</a></li><li><a href="https://www.contentgrip.com/magnum-unilever-split/#what-marketers-should-do-next" rel="noreferrer">What marketers should do next</a></li></ul><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/how-to-write-a-press-release-examples/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">11 great press release examples (plus tips)</div><div class="kg-bookmark-description">New to press releases? Follow our guide to write one journalists will notice, with 11 examples and best practices.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-879.png" alt="Magnum Ice Cream Company splits from Unilever"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Falencia Naoenz</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/11-great-press-release-examples--plus-tips--2.webp" alt="Magnum Ice Cream Company splits from Unilever" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="whats-happening-with-tmicc"><strong>What&apos;s happening with TMICC?</strong></h2><p><a href="https://www.unilever.com/files/ir-q2-2025-full-announcement.pdf"><u>Since July 1, 2025</u></a>, TMICC has been operating as a standalone unit within Unilever. Now, it is heading for full independence. Unilever will keep a minority stake of less than 20 percent for up to five years, giving it time to gradually divest and cover separation costs while keeping financial flexibility.</p><p>At its first Capital Markets Day in London, TMICC&#x2019;s leadership unveiled their roadmap. Anchored by household names like Magnum, Ben &amp; Jerry&#x2019;s, Cornetto, and Heartbrand, the group is betting on innovation, premiumization, and global scale to fuel growth. A &#x20AC;500 million productivity program is planned, with savings reinvested into advertising and capital expenditure.</p><p>Sustainability also features heavily, with commitments to net zero by 2050, resilient sourcing, and supply chain safety.</p><h2 id="why-this-matters-for-marketers"><strong>Why this matters for marketers</strong></h2><p>TMICC&#x2019;s independence signals more than corporate restructuring. For B2B marketers and brand strategists, there are clear lessons to pull from the play:</p><ol><li><strong>Pure-play positioning works</strong></li></ol><p>By becoming the only listed ice cream specialist, TMICC is carving a distinct identity in a &#x20AC;75 billion category within the &#x20AC;470 billion global snacking market. Marketers in other sectors can note the power of sharpening focus and aligning brand narratives with investor and consumer demand.</p><ol start="2"><li><strong>Premium and digital-first drives growth</strong></li></ol><p>TMICC&#x2019;s growth strategy leans on international rollouts of premium lines and &#x201C;digital-led demand creation.&#x201D; For marketers, this highlights the continued shift away from mass distribution toward targeted, high-margin, digitally activated campaigns.</p><ol start="3"><li><strong>Sustainability is strategy, not PR</strong></li></ol><p>From net zero goals to responsible sourcing, TMICC is framing sustainability as core to its business model. For marketers, this reinforces that ESG storytelling is now inseparable from growth storytelling.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/what-gen-z-expects-from-brands/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">What Gen Z expects from brands in 2025</div><div class="kg-bookmark-description">Gen Z has new demands for brands&#x2014;can yours keep up?</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-878.png" alt="Magnum Ice Cream Company splits from Unilever"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Atikah Amalia</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/gen-z-expectations-4.webp" alt="Magnum Ice Cream Company splits from Unilever" onerror="this.style.display = &apos;none&apos;"></div></a></figure><ol start="4"><li><strong>Heritage plus innovation is a powerful mix</strong></li></ol><p>TMICC&#x2019;s brands are decades old, yet its pitch is all about innovation and global expansion. This balance of tradition and reinvention is a useful reminder for any legacy brand fighting for relevance.</p><h2 id="the-twist-ben-jerrys"><strong>The twist: Ben &amp; Jerry&apos;s</strong></h2><p>Not all is smooth in the freezer aisle. Earlier this year, <a href="https://www.theguardian.com/business/2025/sep/09/ben-jerrys-founders-call-brand-excluded-from-unilever-listing"><u>reports surfaced</u></a> that Ben &amp; Jerry&#x2019;s founders were exploring ways to reclaim the brand, citing a desire to safeguard its social mission. Unilever quickly rejected the notion, calling Ben &amp; Jerry&#x2019;s &#x201C;not for sale.&#x201D;</p><p>The tension underscores a bigger challenge: managing socially charged, mission-driven brands inside corporate structures.</p><p>For marketers, it is a case study in how brand activism can both fuel loyalty and complicate ownership.</p><h2 id="what-marketers-should-do-next"><strong>What marketers should do next</strong></h2><ul><li><strong>Benchmark pure-play positioning:</strong> Whether you are in food, SaaS, or fintech, analyze if your category has room for sharper positioning. Can your brand story stand alone?</li><li><strong>Double down on premium storytelling:</strong> TMICC is betting big on premium. Consider how your brand can move up the value ladder with premium packaging, experiences, or digital activations.</li><li><strong>Audit sustainability messaging:</strong> TMICC ties its growth to sustainability commitments. Ensure your ESG claims are more than lip service and directly connect to business outcomes.</li></ul><p>TMICC&#x2019;s demerger from Unilever is more than a corporate shuffle. It is a bet on the enduring power of iconic brands, the pull of premium experiences, and the business value of sustainability.</p><p>For marketers, it is a blueprint worth watching, because the lessons extend far beyond ice cream.</p><div class="kg-card kg-callout-card kg-callout-card-grey"><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">This article is created by humans with AI assistance, powered by ContentGrow. Ready to explore full-service content solutions starting at $2,000/month?</strong></b></i><a href="https://calendly.com/enrickoman/call-with-contentgrow"> <u><i><b><strong class="italic underline" style="white-space: pre-wrap;">Book a discovery call today</strong></b></i></u></a><i><b><strong class="italic" style="white-space: pre-wrap;">.</strong></b></i></div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/enrickoman/call-with-contentgrow?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a discovery call (for brands &amp; publishers) - ContentGrow</div><div class="kg-bookmark-description">Thanks for booking a call with ContentGrow. We provide scalable and tailored content creation services for B2B brands and publishers worldwide.Let&#x2019;s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a-393.png" alt="Magnum Ice Cream Company splits from Unilever"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/opengraph_4dc79812-349.png" alt="Magnum Ice Cream Company splits from Unilever" onerror="this.style.display = &apos;none&apos;"></div></a></figure>]]></content:encoded></item><item><title><![CDATA[Netflix ad inventory goes programmatic with Amazon Ads DSP]]></title><description><![CDATA[Amazon Ads will soon let marketers buy Netflix inventory across 11 countries. Here’s what to expect.]]></description><link>https://www.contentgrip.com/netflix-partners-amazon-dsp/</link><guid isPermaLink="false">68ca8a11e8ac980001ef6436</guid><category><![CDATA[Martech]]></category><category><![CDATA[News]]></category><dc:creator><![CDATA[Patrecia Meliana]]></dc:creator><pubDate>Wed, 17 Sep 2025 10:17:37 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2025/09/Netflix-ad-inventory-goes-programmatic-with-Amazon-Ads-DSP.webp" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2025/09/Netflix-ad-inventory-goes-programmatic-with-Amazon-Ads-DSP.webp" alt="Netflix ad inventory goes programmatic with Amazon Ads DSP"><p>Netflix is cracking open the doors to programmatic advertising, and Amazon Ads is holding the keys.</p><p>Starting Q4 2025, advertisers using Amazon&#x2019;s demand-side platform (DSP) will gain direct programmatic access to Netflix&#x2019;s ad-supported tier across 11 major markets including the United States, United Kingdom, Germany, Japan, Australia, and more. The move marks a significant shift in how premium streaming inventory is accessed, especially as Netflix accelerates its push into the ad-supported business.</p><p>This article explores what the partnership entails, how it fits into the bigger picture of streaming media buying, and what marketers should prepare for as Netflix goes programmatic.</p><h2 id="short-on-time">Short on time?</h2><p>Here is a table of content for quick access:</p><ul><li><a href="https://www.contentgrip.com/netflix-partners-amazon-dsp/#amazon-ads-and-netflix-strike-global-dsp-deal" rel="noreferrer">What&#x2019;s happening: Amazon Ads and Netflix strike global DSP deal</a></li><li><a href="https://www.contentgrip.com/netflix-partners-amazon-dsp/#context-why-this-partnership-matters-now" rel="noreferrer">Context: Why this partnership matters now</a></li><li><a href="https://www.contentgrip.com/netflix-partners-amazon-dsp/#australias-media-transparency-adds-further-traction" rel="noreferrer">Australia&#x2019;s media transparency adds further traction</a></li><li><a href="https://www.contentgrip.com/netflix-partners-amazon-dsp/#what-marketers-should-know" rel="noreferrer">What marketers should know</a></li></ul><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/future-ai-marketing/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">The future of marketing: AI transformations by 2025</div><div class="kg-bookmark-description">Discover AI marketing&#x2019;s future in 2025 with predictions on automation, personalization, decision-making, emerging tech, and ethical challenges.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-877.png" alt="Netflix ad inventory goes programmatic with Amazon Ads DSP"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/future-of-ai-in-marketing-87.webp" alt="Netflix ad inventory goes programmatic with Amazon Ads DSP" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="amazon-ads-and-netflix-strike-global-dsp-deal"><strong>Amazon Ads and Netflix strike global DSP deal</strong></h2><p><a href="https://advertising.amazon.com/library/news/amazon-ads-netflix-programmatic-buying"><u>Amazon Ads confirmed</u></a> that advertisers will be able to buy Netflix inventory directly through Amazon&#x2019;s DSP starting in Q4 2025. The programmatic access will cover 11 markets: the United States, United Kingdom, France, Spain, Mexico, Canada, Japan, Brazil, Italy, Germany, and Australia.</p><p>For marketers, this means Netflix&#x2019;s growing ad-supported tier will no longer be accessible only through direct sales teams or private deals. It <a href="https://about.netflix.com/en/news/amazon-ads-netflix-partner-offer-programmatic-buying-on-netflix-ads-plan"><u>will now be available through Amazon&#x2019;s programmatic ecosystem</u></a>.</p><p>Amazon&#x2019;s DSP uses first-party insights, clean room technology, and AI-powered automation to help advertisers plan and optimize cross-platform campaigns. With Netflix integrated into this offering, marketers will be able to target and measure ads on Netflix alongside other Amazon-owned and third-party inventory.</p><p>&#x201C;We&#x2019;re delighted to enter into this partnership with Netflix, enabling brands to reach their subscribers and extensive library of premium content with Amazon DSP. Our goal is to remove the guesswork for advertisers by making it simple to manage all of their TV planning and buying with Amazon Ads,&#x201D; said Paul Kotas, Senior Vice President, Amazon Ads.&#xA0;</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/netflix-advertising-growth/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">What media buyers need before increasing Netflix ad spend</div><div class="kg-bookmark-description">Netflix&#x2019;s ad business is growing fast, but marketers say measurement and partnerships still lag behind</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-876.png" alt="Netflix ad inventory goes programmatic with Amazon Ads DSP"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/Netflix-ad-growth-is-real--but-marketers-want-more-from-its-stack.webp" alt="Netflix ad inventory goes programmatic with Amazon Ads DSP" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="context-why-this-partnership-matters-now"><strong>Context: Why this partnership matters now</strong></h2><p>Netflix launched its ad-supported tier in 2022, but scaling its ad business has required help. Partnering with a global DSP like Amazon gives Netflix an efficient way to expand access to its inventory without building the infrastructure from scratch.</p><p>For Amazon, this strengthens its position in the connected TV (CTV) ad space. While rivals like The Trade Desk and Google DV360 have taken the lead in programmatic video, Amazon has been steadily building a streaming ad footprint across Fire TV, Twitch, and more. Adding Netflix to its portfolio is a major boost.</p><p>The decision to go with Amazon also reflects Netflix&#x2019;s need to meet advertisers where they already are. Many brands already use Amazon DSP for targeting and measurement, especially those looking to unify streaming and retail media strategies.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/netflix-ai-ad-formats/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Netflix&#x2019;s new AI ads allow brands to appear inside hit shows</div><div class="kg-bookmark-description">Netflix&#x2019;s new modular AI ad formats put brands directly inside shows like Stranger Things.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-875.png" alt="Netflix ad inventory goes programmatic with Amazon Ads DSP"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/Netflix-lets-brands-step-into-its-hit-shows-with-AI-1.webp" alt="Netflix ad inventory goes programmatic with Amazon Ads DSP" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="australias-media-transparency-adds-further-traction"><strong>Australia&apos;s media transparency adds further traction</strong></h2><p>One of the 11 launch markets for this programmatic access is Australia, where Netflix has recently taken steps to build advertiser trust.</p><p><a href="https://www.thecurrent.com/streaming-netflix-oztam-milestone-streaming-measurement-australia"><u>Netflix is now part of OzTAM</u></a>, the official TV ratings provider in Australia. This makes it the first global streaming service to have its audience independently measured in the country. It also means Netflix data can now be compared to free-to-air and BVOD platforms using a single standardized metric.</p><p>This shift toward transparency is timely. It lowers the barriers for advertisers who have been waiting for credible third-party verification before shifting budget into Netflix inventory.</p><p><a href="https://www.smh.com.au/culture/tv-and-radio/netflix-poaches-amanda-duthie-from-stan-as-new-head-of-content-for-anz-20250825-p5mpl0.html"><u>Netflix also recently appointed</u></a> Amanda Duthie as Content Director for Australia and New Zealand, underscoring its intent to deepen regional relevance and production capabilities.</p><h2 id="what-marketers-should-know"><strong>What marketers should know</strong></h2><p>Here are three practical insights for marketers looking to make the most of this new Netflix-Amazon integration:</p><p><strong>1. Buying Netflix ads is about to get a lot simpler</strong></p><p>If your brand already buys media through Amazon DSP, this update means Netflix placements can now be folded into your existing planning workflows. You won&#x2019;t need a separate team or platform to test Netflix&#x2019;s ad-supported tier.</p><p><strong>2. Clean room targeting is on the table</strong></p><p>Amazon DSP&#x2019;s clean room solution lets advertisers match first-party data to streaming audiences in a privacy-safe environment. Marketers can expect better precision and more measurable impact when layering their customer data onto Netflix buys.</p><p><strong>3. Mid-market brands may now test Netflix ads</strong></p><p>Previously, accessing Netflix&#x2019;s inventory was a premium, manual process that favored big-budget brands. Opening up programmatic access via Amazon lowers the barrier for mid-sized advertisers who want to dip into CTV without committing large upfront spends.</p><p>This Netflix and Amazon Ads partnership signals a new phase in streaming media buying. Premium CTV inventory is becoming more accessible, measurable, and data-integrated. For marketers, that&#x2019;s a welcome development.</p><p>As programmatic streaming evolves, early adopters will benefit from better targeting, flexible budgeting, and stronger ROI visibility. Marketers should keep an eye on how these inventory partnerships unfold, especially as more platforms follow suit.</p><div class="kg-card kg-callout-card kg-callout-card-grey"><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">This article is created by humans with AI assistance, powered by ContentGrow. Ready to explore full-service content solutions starting at $2,000/month?</strong></b></i><a href="https://calendly.com/enrickoman/call-with-contentgrow"> <u><i><b><strong class="italic underline" style="white-space: pre-wrap;">Book a discovery call today</strong></b></i></u></a><i><b><strong class="italic" style="white-space: pre-wrap;">.</strong></b></i></div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/enrickoman/call-with-contentgrow?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a discovery call (for brands &amp; publishers) - ContentGrow</div><div class="kg-bookmark-description">Thanks for booking a call with ContentGrow. We provide scalable and tailored content creation services for B2B brands and publishers worldwide.Let&#x2019;s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a-392.png" alt="Netflix ad inventory goes programmatic with Amazon Ads DSP"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/opengraph_4dc79812-348.png" alt="Netflix ad inventory goes programmatic with Amazon Ads DSP" onerror="this.style.display = &apos;none&apos;"></div></a></figure>]]></content:encoded></item><item><title><![CDATA[Sephora goes all in on inclusive beauty across Asia]]></title><description><![CDATA[Sephora puts shade diversity at the center of its APAC push. Here’s what this means for brand authenticity]]></description><link>https://www.contentgrip.com/sephora-perfect-shade-campaign/</link><guid isPermaLink="false">68c783569cfd81000179b1c6</guid><category><![CDATA[Content Marketing]]></category><category><![CDATA[News]]></category><dc:creator><![CDATA[Patrecia Meliana]]></dc:creator><pubDate>Wed, 17 Sep 2025 08:00:41 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2025/09/Sephora-goes-all-in-on-inclusive-beauty-across-Asia.webp" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2025/09/Sephora-goes-all-in-on-inclusive-beauty-across-Asia.webp" alt="Sephora goes all in on inclusive beauty across Asia"><p>Sephora is leaning into inclusivity with a campaign that goes beyond product marketing and into brand values, centered on individuality, cultural nuance, and self-expression.</p><p>Its latest effort, <a href="https://www.sephora.co.id/pages/perfect-shade-for-you?srsltid=AfmBOop3FZneNRPCk98p4FvE6F5ancRmA3CfUXs2i-ee0TAgxbQaXXWB"><em><u>The Perfect Shade For You</u></em></a>, is now live across 10 countries in Asia Pacific, including Australia, India, and Indonesia.</p><p>This article explores how the campaign taps into consumer demand for authentic representation, what makes the execution stand out, and why it signals a broader strategic shift for brands navigating diverse markets in APAC.</p><h2 id="short-on-time"><strong>Short on time?</strong></h2><p>Here&#x2019;s a table of contents for quick access:</p><ul><li><a href="https://www.contentgrip.com/sephora-perfect-shade-campaign/#what-sephora-just-launched" rel="noreferrer">What Sephora just launched</a></li><li><a href="https://www.contentgrip.com/sephora-perfect-shade-campaign/#why-it-stands-out-in-beauty-marketing" rel="noreferrer">Why it stands out in beauty marketing</a></li><li><a href="https://www.contentgrip.com/sephora-perfect-shade-campaign/#what-marketers-should-know" rel="noreferrer">What marketers should know</a></li></ul><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/brands-thriving-with-gen-z/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Gen Z consumer trends and key insights for 2024 success</div><div class="kg-bookmark-description">Discover how 5 brands are captivating Gen Z with fresh approaches, social responsibility, and authentic engagement.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-874.png" alt="Sephora goes all in on inclusive beauty across Asia"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/5-brands-thriving-with-Gen-Z-what-they-re-doing-right-124.webp" alt="Sephora goes all in on inclusive beauty across Asia" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="what-sephora-just-launched"><strong>What Sephora just launched</strong></h2><p>The campaign, created in partnership with Virtue Asia, is rolling out across Australia, China, Hong Kong, India, Indonesia, Malaysia, New Zealand, the Philippines, Singapore, and Thailand. It builds on Sephora&#x2019;s global brand platform <em>We Belong to Something Beautiful</em> while shifting the spotlight specifically to foundation shades&#x2014;more than 1,500 of them.</p><figure class="kg-card kg-image-card"><img src="https://www.contentgrip.com/content/images/2025/09/data-src-image-2d9104cc-a0de-418c-a1c0-33ba353ae355.png" class="kg-image" alt="Sephora goes all in on inclusive beauty across Asia" loading="lazy" width="1131" height="1600" srcset="https://www.contentgrip.com/content/images/size/w600/2025/09/data-src-image-2d9104cc-a0de-418c-a1c0-33ba353ae355.png 600w, https://www.contentgrip.com/content/images/size/w1000/2025/09/data-src-image-2d9104cc-a0de-418c-a1c0-33ba353ae355.png 1000w, https://www.contentgrip.com/content/images/2025/09/data-src-image-2d9104cc-a0de-418c-a1c0-33ba353ae355.png 1131w" sizes="(min-width: 720px) 720px"></figure><p>At the center is the idea of makeup as self-empowerment. Instead of using a traditional product-push approach, the campaign encourages consumers to explore their &#x201C;perfect shade&#x201D; as a personal expression of beauty.</p><p>Sephora Squad members, a community of brand ambassadors, share personal stories about finding their match and what it meant for their confidence and identity. These narratives are amplified through campaign films shot with minimal editing, steering clear of heavy filters or post-production polishing.</p><h2 id="why-it-stands-out-in-beauty-marketing"><strong>Why it stands out in beauty marketing</strong></h2><p>Inclusivity in beauty isn&#x2019;t new, but how it&#x2019;s activated across a fragmented and culturally complex region like Asia Pacific is where this campaign differentiates itself.</p><p>Rather than treating diversity as a checkbox, Sephora puts it front and center by representing a wide spectrum of skin tones, body types, and cultural identities. The casting spans multiple generations and communities, with a strong emphasis on real stories and visual honesty.</p><p>This also signals a strategic pivot from aspirational perfection to grounded relatability. According to Jenny Cheah, Sephora&#x2019;s Managing Director for Southeast Asia, Oceania and India, the campaign aims to redefine beauty by celebrating individuality and cultural depth. These are core values increasingly demanded by younger, values-driven consumers.</p><h2 id="what-marketers-should-know"><strong>What marketers should know</strong></h2><p>Whether you&apos;re in beauty or not, here&#x2019;s what this campaign reveals about smart brand building in diverse markets:</p><h3 id="1-inclusivity-is-no-longer-optional-it%E2%80%99s-brand-hygiene"><strong>1. Inclusivity is no longer optional. It&#x2019;s brand hygiene.</strong></h3><p>Consumers in APAC are no longer tolerating one-size-fits-all brand messaging. From product design to storytelling, brands must localize with intent and respect for cultural context. Sephora&apos;s 1,500-plus foundation shades aren&#x2019;t just a selling point. They&#x2019;re a symbol of who the brand sees, includes, and celebrates.</p><h3 id="2-authenticity-isn%E2%80%99t-just-tone-it%E2%80%99s-executional"><strong>2. Authenticity isn&#x2019;t just tone. It&#x2019;s executional.</strong></h3><p>The campaign&#x2019;s behind-the-scenes style, unfiltered footage, and personal testimonies push back against overly retouched beauty norms. Marketers should take note. Consumers increasingly reward unvarnished truth over polished perfection.</p><h3 id="3-representation-needs-internal-alignment"><strong>3. Representation needs internal alignment</strong></h3><p>You can&apos;t run an inclusive campaign without inclusive infrastructure. Highlighting Sephora Squad voices shows the brand is building representation into its own ecosystem, not just its marketing. It&#x2019;s a reminder that DEI in storytelling starts with who gets to speak.</p><div class="kg-card kg-callout-card kg-callout-card-grey"><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">This article is created by humans with AI assistance, powered by ContentGrow. Ready to explore full-service content solutions starting at $2,000/month?</strong></b></i><a href="https://calendly.com/enrickoman/call-with-contentgrow"> <u><i><b><strong class="italic underline" style="white-space: pre-wrap;">Book a discovery call today</strong></b></i></u></a><i><b><strong class="italic" style="white-space: pre-wrap;">.</strong></b></i></div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/enrickoman/call-with-contentgrow?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a discovery call (for brands &amp; publishers) - ContentGrow</div><div class="kg-bookmark-description">Thanks for booking a call with ContentGrow. We provide scalable and tailored content creation services for B2B brands and publishers worldwide.Let&#x2019;s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a-391.png" alt="Sephora goes all in on inclusive beauty across Asia"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/opengraph_4dc79812-347.png" alt="Sephora goes all in on inclusive beauty across Asia" onerror="this.style.display = &apos;none&apos;"></div></a></figure>]]></content:encoded></item><item><title><![CDATA[Who’s winning ad attention in APAC? YouGov’s Q2 2025 report breaks it down]]></title><description><![CDATA[YouGov’s latest report uncovers the brands with the biggest ad awareness jumps across five APAC markets]]></description><link>https://www.contentgrip.com/yougov-ad-awareness-apac-report/</link><guid isPermaLink="false">68c241e19cfd81000179b035</guid><category><![CDATA[Reports]]></category><category><![CDATA[Martech]]></category><dc:creator><![CDATA[Patrecia Meliana]]></dc:creator><pubDate>Wed, 17 Sep 2025 02:00:21 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2025/09/Who---s-winning-ad-attention-in-APAC-YouGov---s-Q2-2025-report-breaks-it-down.webp" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2025/09/Who---s-winning-ad-attention-in-APAC-YouGov---s-Q2-2025-report-breaks-it-down.webp" alt="Who&#x2019;s winning ad attention in APAC? YouGov&#x2019;s Q2 2025 report breaks it down"><p>What does it take to grab and hold consumer attention in today&#x2019;s fragmented media environment? <a href="https://business.yougov.com/content/52643-apac-advertiser-impact-q2-2025-report"><u>YouGov&#x2019;s latest <strong>Advertiser Impact Q2 2025</strong> report</u></a> offers a clear snapshot. It reveals the brands with the biggest jumps in Ad Awareness across Australia, India, Indonesia, Singapore, and Thailand.</p><p>Global giants like Amazon and Coca-Cola made the list, but so did hyper-local challengers like IGA and Tata Sampann. For B2B marketers managing multi-market campaigns, these shifts could signal the need to rethink both budget allocation and creative localization.</p><p>This article breaks down the top gainers by country, explores which strategies may be driving success, and outlines why these insights matter for regional marketing teams.</p><h2 id="short-on-time"><strong>Short on time?</strong></h2><p>Here&#x2019;s a table of contents for quick access:</p><ul><li><a href="https://www.contentgrip.com/yougov-ad-awareness-apac-report/#australia-supermarkets-airlines-and-streaming-climb" rel="noreferrer">Australia: supermarkets, airlines, and streaming climb</a></li><li><a href="https://www.contentgrip.com/yougov-ad-awareness-apac-report/#india-fmcg-and-auto-brands-drive-awareness" rel="noreferrer">India: FMCG and auto brands drive awareness</a></li><li><a href="https://www.contentgrip.com/yougov-ad-awareness-apac-report/#indonesia-byd-coca-cola-and-local-platforms-rise" rel="noreferrer">Indonesia: BYD, Coca-Cola, and local platforms rise</a></li><li><a href="https://www.contentgrip.com/yougov-ad-awareness-apac-report/#singapore-mcdonalds-sea-aquarium-and-digital-banks" rel="noreferrer">Singapore: McDonald&#x2019;s, S.E.A. Aquarium, and digital banks</a></li><li><a href="https://www.contentgrip.com/yougov-ad-awareness-apac-report/#thailand-lazada-milo-and-tiktok-dominate" rel="noreferrer">Thailand: Lazada, Milo, and TikTok dominate</a></li><li><a href="https://www.contentgrip.com/yougov-ad-awareness-apac-report/#what-marketers-should-know" rel="noreferrer">What marketers should know</a></li></ul><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/apac-luxury-travel-wellness-trends/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Mariott shares APAC&#x2019;s luxury travel trends this 2025</div><div class="kg-bookmark-description">Marriott&#x2019;s latest study reveals APAC&#x2019;s affluent travelers are now prioritizing wellbeing, connection, and nature over extravagance</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-851.png" alt="Who&#x2019;s winning ad attention in APAC? YouGov&#x2019;s Q2 2025 report breaks it down"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/Inside-Asia---s-new-luxury-travel-mindset-1.webp" alt="Who&#x2019;s winning ad attention in APAC? YouGov&#x2019;s Q2 2025 report breaks it down" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="australia-supermarkets-airlines-and-streaming-climb"><strong>Australia: supermarkets, airlines, and streaming climb</strong></h2><p>In Australia, <strong>IGA</strong> led June with an 8.1-point rise in Ad Awareness. That&#x2019;s the biggest monthly jump in the market, likely tied to tactical in-store promotions and regional media buys. <strong>American Airlines</strong>, <strong>YouTube</strong>, and <strong>Amazon Prime</strong> also performed well, indicating that digital-first brands and international carriers continue to resonate with Australian audiences.</p><p>Earlier in the quarter, <strong>Budget Direct</strong>, <strong>Uber Eats</strong>, and <strong>WhatsApp</strong> saw strong lifts, reflecting a continued appetite for convenience and value. In April, luxury and lifestyle brands like <strong>Lexus</strong>, <strong>Cadbury</strong>, and <strong>Apple TV+</strong> rounded out the top ranks.</p><h2 id="india-fmcg-and-auto-brands-drive-awareness"><strong>India: FMCG and auto brands drive awareness</strong></h2><p>India&#x2019;s top performer in June was <strong>Nescafe</strong>, followed closely by <strong>Britannia</strong> and <strong>Xiaomi smartphones</strong>. Each brand posted a rise of 6.8 points or more. These gains reflect the ongoing dominance of FMCG, but also the re-emergence of tech and appliance players like <strong>Google Home</strong> and <strong>Voltas AC</strong>.</p><p>Earlier in the quarter, <strong>Tata Sampann</strong>, <strong>Havells</strong>, and <strong>Tanishq</strong> led the charts. These brands rely heavily on emotional storytelling and cultural relevance, reinforcing the importance of local nuance in a market as diverse as India.</p><h2 id="indonesia-byd-coca-cola-and-local-platforms-rise"><strong>Indonesia: BYD, Coca-Cola, and local platforms rise</strong></h2><p>In April, <strong>GoCar</strong> saw an 11.7-point jump in Ad Awareness, the single largest across all markets and months. Close behind were legacy homecare brands like <strong>SoKlin</strong>, <strong>Molto</strong>, and <strong>Rinso</strong>, each posting gains above 8 points.</p><p>In May, <strong>Chinese EV brand BYD</strong> led the field with a 6.9-point boost. By June, brands like <a href="https://www.contentgrip.com/coca-cola-star-wars-ar-campaign/"><strong><u>Coca-Cola</u></strong></a>, <strong>Samsung</strong>, and <a href="https://www.contentgrip.com/newjeans-indomie-global-campaign/"><strong><u>Indomie</u></strong></a> had climbed into the top 10, showing the power of sustained ATL investment combined with local relevance.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/samsung-no-na-ai-marketing/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Samsung taps no na to drive its AI and youth branding</div><div class="kg-bookmark-description">Samsung Indonesia brings in no na to merge AI storytelling with youth-driven cultural influence</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-850.png" alt="Who&#x2019;s winning ad attention in APAC? YouGov&#x2019;s Q2 2025 report breaks it down"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/Samsung-taps-girl-group-no-na-as-youngest-Team-Galaxy-members-in-AI-powered-marketing-push-1.webp" alt="Who&#x2019;s winning ad attention in APAC? YouGov&#x2019;s Q2 2025 report breaks it down" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="singapore-mcdonalds-sea-aquarium-and-digital-banks"><strong>Singapore: McDonald&apos;s, S.E.A. Aquarium, and digital banks</strong></h2><p>Singapore&#x2019;s ad visibility landscape in Q2 was shaped by a mix of F&amp;B, finance, and lifestyle brands. <strong>McDonald&#x2019;s</strong>, <strong>Dettol</strong>, and <a href="https://www.contentgrip.com/starbucks-singapore-sg60-campaign/"><strong><u>Starbucks</u></strong></a> topped May&#x2019;s list, while <strong>POSB Bank</strong> appeared twice in the quarter, reflecting consistent visibility through digital and transit campaigns.</p><p>In June, <strong>S.E.A. Aquarium</strong> and <strong>Gain City</strong> made surprise appearances. This suggests that experience-led brands and local retailers can still break through, especially when tapping into seasonal moments and school holidays.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/mcdonalds-malaysias-prosperity-campaign/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">How McDonald&#x2019;s Malaysia won hearts with Chinese New Year ad</div><div class="kg-bookmark-description">McDonald&#x2019;s Malaysia&#x2019;s latest Chinese New Year ad tugs at heartstrings while promoting their new Prosperity Menu. Learn how cultural relevance and authentic storytelling create impactful advertisements.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-849.png" alt="Who&#x2019;s winning ad attention in APAC? YouGov&#x2019;s Q2 2025 report breaks it down"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/Lessons-from-McDonald-s-Malaysia-s-heartfelt-Prosperity-menu-campaign-The-Wish.webp" alt="Who&#x2019;s winning ad attention in APAC? YouGov&#x2019;s Q2 2025 report breaks it down" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="thailand-lazada-milo-and-tiktok-dominate"><strong>Thailand: Lazada, Milo, and TikTok dominate</strong></h2><p><a href="https://www.contentgrip.com/milo-sg60-campaign-lessons/"><strong><u>Milo</u></strong></a> saw a massive 15.5-point lift in May, the biggest monthly change across the entire report. Food and beverage dominated in April and May, with <strong>Oishi</strong>, <strong>Big C</strong>, and <strong>Lay&#x2019;s</strong> ranking high in visibility.</p><p>In June, <strong>Lazada</strong>, <strong>TikTok</strong>, and <strong>King Power</strong> led the field. These brands benefit from heavy cross-platform investment, aggressive promotions, and influencer-driven content strategies.</p><p>For marketers targeting Thai consumers, it&#x2019;s clear that both retail and entertainment brands are commanding attention at scale.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/tiktok-trends-gen-z-marketing-guide/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">TikTok trends 2025: what Gen Z wants and how brands can win</div><div class="kg-bookmark-description">Gen Z is rewriting the rules of brand discovery on TikTok. Here&#x2019;s how to stay relevant.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-848.png" alt="Who&#x2019;s winning ad attention in APAC? YouGov&#x2019;s Q2 2025 report breaks it down"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/The-ultimate-list-of-TikTok-trends-for-Gen-Z-marketing-15.webp" alt="Who&#x2019;s winning ad attention in APAC? YouGov&#x2019;s Q2 2025 report breaks it down" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="what-marketers-should-know"><strong>What marketers should know</strong></h2><p>This report is more than a leaderboard. It offers signals on what&#x2019;s working across the region.</p><p><strong>1. Local storytelling pays off</strong></p><p>Brands with culturally resonant messaging or locally adapted content are outperforming global counterparts. Think Tata Sampann in India or FairPrice in Singapore.</p><p><strong>2. Utility and relevance win visibility</strong></p><p>Transport, grocery, and everyday FMCG brands dominated the top slots. Campaigns focused on solving daily problems are grabbing more attention than aspirational lifestyle plays.</p><p><strong>3. Consistency drives compound impact</strong></p><p>Several brands appeared across multiple months. For example, Amazon, POSB, and Pepsi didn&#x2019;t rely on one splashy moment. Their steady presence is paying off.</p><p><strong>4. Challenger brands are making moves</strong></p><p>BYD in Indonesia and Endowus in Singapore are clear examples. When challenger brands show up in YouGov&#x2019;s awareness rankings, it usually means they&#x2019;re investing smartly in top-of-funnel visibility.</p><p>YouGov&#x2019;s Q2 2025 findings underscore a simple truth. Attention is earned, not bought. In APAC&#x2019;s noisy media environment, the brands winning awareness are the ones combining <strong>strategic media buying with local insight</strong> and <strong>steady storytelling</strong>.</p><p>For marketing leaders planning Q4, this is a prime moment to audit your brand&#x2019;s visibility curve across priority markets. Look beyond ROI alone. Visibility builds trust, and trust drives action.</p><div class="kg-card kg-callout-card kg-callout-card-grey"><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">This article is created by humans with AI assistance, powered by ContentGrow. Ready to explore full-service content solutions starting at $2,000/month?</strong></b></i><a href="https://calendly.com/enrickoman/call-with-contentgrow"> <u><i><b><strong class="italic underline" style="white-space: pre-wrap;">Book a discovery call today</strong></b></i></u></a><i><b><strong class="italic" style="white-space: pre-wrap;">.</strong></b></i></div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/enrickoman/call-with-contentgrow?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a discovery call (for brands &amp; publishers) - ContentGrow</div><div class="kg-bookmark-description">Thanks for booking a call with ContentGrow. We provide scalable and tailored content creation services for B2B brands and publishers worldwide.Let&#x2019;s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a-379.png" alt="Who&#x2019;s winning ad attention in APAC? YouGov&#x2019;s Q2 2025 report breaks it down"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/opengraph_4dc79812-335.png" alt="Who&#x2019;s winning ad attention in APAC? YouGov&#x2019;s Q2 2025 report breaks it down" onerror="this.style.display = &apos;none&apos;"></div></a></figure>]]></content:encoded></item><item><title><![CDATA[Brian Cox’s Uber Eats ad wins Emmy]]></title><description><![CDATA[Uber Eats and Special US win top ad honors. Here’s what made the student-targeted spot stand out]]></description><link>https://www.contentgrip.com/uber-eats-ad-wins-emmy/</link><guid isPermaLink="false">68c781219cfd81000179b1a6</guid><category><![CDATA[Martech]]></category><category><![CDATA[News]]></category><category><![CDATA[Content Marketing]]></category><dc:creator><![CDATA[Patrecia Meliana]]></dc:creator><pubDate>Tue, 16 Sep 2025 12:00:28 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2025/09/Brian-Cox---s-Uber-Eats-ad-wins-Emmy.webp" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2025/09/Brian-Cox---s-Uber-Eats-ad-wins-Emmy.webp" alt="Brian Cox&#x2019;s Uber Eats ad wins Emmy"><p>Uber Eats just took home an Emmy, but the real win might be what the campaign reveals about smart, culturally tuned advertising in 2024.</p><p>This article explores why the Emmy-winning Uber Eats ad starring Succession&#x2019;s Brian Cox resonated with both viewers and voters.</p><p>It also breaks down what marketers can take away from its blend of celebrity appeal, product utility, and campus comedy.</p><h2 id="short-on-time">Short on time?</h2><p>Here is a table of content for quick access:</p><ul><li><a href="https://www.contentgrip.com/uber-eats-ad-wins-emmy/#uber-eats-wins-emmy-for-brian-cox-ad" rel="noreferrer">What happened: Uber Eats wins Emmy for Brian Cox ad</a></li><li><a href="https://www.contentgrip.com/uber-eats-ad-wins-emmy/#why-it-worked" rel="noreferrer">Why it worked: balancing celebrity with real product value</a></li><li><a href="https://www.contentgrip.com/uber-eats-ad-wins-emmy/#what-marketers-should-know" rel="noreferrer">What marketers should know</a></li></ul><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/brands-thriving-with-gen-z/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Gen Z consumer trends and key insights for 2024 success</div><div class="kg-bookmark-description">Discover how 5 brands are captivating Gen Z with fresh approaches, social responsibility, and authentic engagement.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-873.png" alt="Brian Cox&#x2019;s Uber Eats ad wins Emmy"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/5-brands-thriving-with-Gen-Z-what-they-re-doing-right-123.webp" alt="Brian Cox&#x2019;s Uber Eats ad wins Emmy" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="uber-eats-wins-emmy-for-brian-cox-ad"><strong>Uber Eats wins Emmy for Brian Cox ad</strong></h2><p>Uber Eats&apos; student-targeted campaign starring Brian Cox won Outstanding Commercial at the Creative Arts Emmy Awards. Produced by Special US and directed by David Shane of O Positive, the spot shows the actor navigating campus life to access Uber One for Students.</p><figure class="kg-card kg-embed-card"><iframe width="200" height="113" src="https://www.youtube.com/embed/pTRwJPLm4YE?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen title="Brian Cox Goes to College - Full Length | Uber One"></iframe></figure><p>The campaign marked the debut of Uber One for Students, a US$4.99 per month membership that offers benefits like waived delivery fees, up to 10 percent off orders, Uber One credits on rides, and exclusive discounts.</p><p><a href="https://www.adweek.com/brand-marketing/uber-eats-brian-cox-win-emmy-for-outstanding-commercial/"><u>According to Georgie Jeffreys</u></a>, Uber&#x2019;s Head of Marketing for the U.S. and Canada, the goal was to &#x201C;underscore how impactful an Uber One membership can be for students.&#x201D;</p><p>Uber Eats has consistently leaned on A-list talent in past campaigns, including Jennifer Aniston, David Schwimmer, the Beckhams, Usher, and Matthew McConaughey.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/uber-nyc-in-car-ads/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Uber launches in-car ads in NYC: implications for marketers</div><div class="kg-bookmark-description">Uber will run video ads inside New York City rides starting June, testing whether smarter data can make riders embrace in-car screens.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-872.png" alt="Brian Cox&#x2019;s Uber Eats ad wins Emmy"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/Uber-will-run-in-car-video-ads-in-NYC-rides-starting-June.webp" alt="Brian Cox&#x2019;s Uber Eats ad wins Emmy" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="why-it-worked"><strong>Why it worked</strong></h2><p>Celebrity-fronted ads are nothing new, but this one delivered more than just star power. The spot succeeded because it clearly showed product utility in a way that resonated with younger audiences.</p><p>Cox&#x2019;s return to college life added a layer of dry, absurd humor.</p><p>But the message was direct: Uber One for Students helps you save money and time. The ad bridged entertainment with a sharp value proposition, using comedy to build brand relevance in the student segment.</p><h2 id="what-marketers-should-know"><strong>What marketers should know</strong></h2><p>The Emmy win offers more than bragging rights. It shows how brands can craft launch campaigns that resonate with Gen Z without relying on gimmicks. Here are some strategic takeaways.</p><h3 id="1-student-markets-respond-to-humor-with-purpose"><strong>1. Student markets respond to humor with purpose</strong></h3><p>The spot didn&#x2019;t just aim for laughs. It used humor to make a clear product point. For brands targeting college students or Gen Z, this shows the importance of wrapping real utility in smart storytelling.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/ai-meme-marketing-gen-z-humor/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Can AI be funny? Meme marketing insights to reach Gen Z</div><div class="kg-bookmark-description">As brands embrace AI for meme marketing, the challenge remains: can machines really capture Gen Z&#x2019;s chaotic humor?</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-871.png" alt="Brian Cox&#x2019;s Uber Eats ad wins Emmy"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/Can-AI-master-Gen-Z-humor-1.webp" alt="Brian Cox&#x2019;s Uber Eats ad wins Emmy" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h3 id="2-celebrities-are-most-effective-when-used-in-context"><strong>2. Celebrities are most effective when used in context</strong></h3><p>Cox wasn&#x2019;t just a face. His on-campus persona was integrated into the concept in a way that made the product benefits feel earned and believable. Contextual casting is key when working with talent.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/celebrity-ads-that-work/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">How to choose the right celebrity for your brand ads</div><div class="kg-bookmark-description">Human Made Machine&#x2019;s latest report shows how to avoid the most common pitfalls in celebrity-led marketing</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-871.png" alt="Brian Cox&#x2019;s Uber Eats ad wins Emmy"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/Celebrity-ads-still-work-if-you-do-these-3-things-right-1.webp" alt="Brian Cox&#x2019;s Uber Eats ad wins Emmy" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h3 id="3-launch-campaigns-deserve-high-creative-ambition"><strong>3. Launch campaigns deserve high creative ambition</strong></h3><p>Uber could have rolled out Uber One for Students with a basic product ad. Instead, they led with an Emmy-level narrative. If you&apos;re launching something new, consider whether your creative matches the stakes.</p><p>This campaign shows that engaging younger audiences takes more than cultural references and trending sounds. It takes storytelling that lands. Uber&#x2019;s ad delivered on that, and marketers should see it as a playbook for high-impact, value-first campaigns.</p><p>The win wasn&#x2019;t just for Uber or Brian Cox. It was a nod to the type of sharp, product-rooted creative that breaks through noise&#x2014;and earns results.</p><div class="kg-card kg-callout-card kg-callout-card-grey"><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">This article is created by humans with AI assistance, powered by ContentGrow. Ready to explore full-service content solutions starting at $2,000/month?</strong></b></i><a href="https://calendly.com/enrickoman/call-with-contentgrow"> <u><i><b><strong class="italic underline" style="white-space: pre-wrap;">Book a discovery call today</strong></b></i></u></a><i><b><strong class="italic" style="white-space: pre-wrap;">.</strong></b></i></div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/enrickoman/call-with-contentgrow?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a discovery call (for brands &amp; publishers) - ContentGrow</div><div class="kg-bookmark-description">Thanks for booking a call with ContentGrow. We provide scalable and tailored content creation services for B2B brands and publishers worldwide.Let&#x2019;s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a-390.png" alt="Brian Cox&#x2019;s Uber Eats ad wins Emmy"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/opengraph_4dc79812-346.png" alt="Brian Cox&#x2019;s Uber Eats ad wins Emmy" onerror="this.style.display = &apos;none&apos;"></div></a></figure>]]></content:encoded></item><item><title><![CDATA[Ray-Ban launches K-pop-infused campaign to connect with Gen Z]]></title><description><![CDATA[Ray-Ban.EXE debuts in Seoul with a film and robot to tap into Korean pop culture]]></description><link>https://www.contentgrip.com/ray-ban-korean-culture-campaign/</link><guid isPermaLink="false">68c778da9cfd81000179b18c</guid><category><![CDATA[Martech]]></category><category><![CDATA[News]]></category><dc:creator><![CDATA[Patrecia Meliana]]></dc:creator><pubDate>Tue, 16 Sep 2025 08:00:53 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2025/09/Ray-Ban-launches-K-pop-infused-campaign-to-connect-with-Gen-Z.webp" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2025/09/Ray-Ban-launches-K-pop-infused-campaign-to-connect-with-Gen-Z.webp" alt="Ray-Ban launches K-pop-infused campaign to connect with Gen Z"><p>Ray-Ban is pushing deeper into youth culture with its latest campaign, &#x201C;Ray-Ban.EXE,&#x201D; launched in Seoul on September 4.</p><figure class="kg-card kg-image-card"><img src="https://www.contentgrip.com/content/images/2025/09/data-src-image-aa451a48-dcc7-4576-8a9b-8795080cb7b4.png" class="kg-image" alt="Ray-Ban launches K-pop-infused campaign to connect with Gen Z" loading="lazy" width="1000" height="561" srcset="https://www.contentgrip.com/content/images/size/w600/2025/09/data-src-image-aa451a48-dcc7-4576-8a9b-8795080cb7b4.png 600w, https://www.contentgrip.com/content/images/2025/09/data-src-image-aa451a48-dcc7-4576-8a9b-8795080cb7b4.png 1000w" sizes="(min-width: 720px) 720px"></figure><p>The project marks a notable shift for the iconic eyewear brand, tapping into Korean pop culture, webtoons, and tech-fueled storytelling to resonate with a global Gen Z audience.</p><p>This article explores how Ray-Ban.EXE positions the brand at the intersection of culture, fashion, and creative self-expression, and what it means for marketers looking to connect with the next generation of consumers.</p><h2 id="ray-banexe-debuts-with-a-pop-up-and-short-film-in-seoul">Ray-Ban.EXE debuts with a pop-up and short film in Seoul</h2><p><a href="https://schonmagazine.com/ray-ban-exe-the-digital-awakening-campaign/"><u>The Ray-Ban.EXE campaig</u></a>n centers on a short film that draws inspiration from Korean webtoons and dystopian anime.</p>
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  9. <blockquote class="instagram-media" data-instgrm-captioned data-instgrm-permalink="https://www.instagram.com/p/DOY7eEwCDeL/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="14" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:16px;"> <a href="https://www.instagram.com/p/DOY7eEwCDeL/?utm_source=ig_embed&amp;utm_campaign=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank"> <div style=" display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style=" background-color: #F4F4F4; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;">View this post on Instagram</div></div><div style="padding: 12.5% 0;"></div> <div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"><div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"></div> <div style="background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"></div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"></div></div><div style="margin-left: 8px;"> <div style=" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div> <div style=" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)"></div></div><div style="margin-left: auto;"> <div style=" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div> <div style=" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div> <div style=" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div></div></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"></div></div></a><p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/DOY7eEwCDeL/?utm_source=ig_embed&amp;utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank">A post shared by Ray-Ban (@rayban)</a></p></div></blockquote>
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  12. <p>The film follows EV11, a robot programmed to erase individuality, who stumbles upon a pair of Ray-Ban Clubmasters that trigger a transformation into human form. It&#x2019;s a visual metaphor for reclaiming identity, one that leans heavily into Gen Z&#x2019;s emphasis on self-expression and authenticity.</p><figure class="kg-card kg-embed-card"><iframe width="200" height="113" src="https://www.youtube.com/embed/TRTWq1quZLg?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen title="RAY-BAN.EXE. Awaken your identity."></iframe></figure><p>To launch the campaign, Ray-Ban hosted its first-ever pop-up in the Seongsu-dong neighborhood of Seoul, often likened to Brooklyn for its warehouse cafes, galleries, and creative edge.</p>
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  14. <blockquote class="instagram-media" data-instgrm-captioned data-instgrm-permalink="https://www.instagram.com/p/DOTpcLnCPBG/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="14" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:16px;"> <a href="https://www.instagram.com/p/DOTpcLnCPBG/?utm_source=ig_embed&amp;utm_campaign=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank"> <div style=" display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"></div></div></div><div style="padding: 19% 0;"></div> <div style="display:block; height:50px; margin:0 auto 12px; width:50px;"><svg width="50px" height="50px" viewbox="0 0 60 60" version="1.1" xmlns="https://www.w3.org/2000/svg" xmlns:xlink="https://www.w3.org/1999/xlink"><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g transform="translate(-511.000000, -20.000000)" fill="#000000"><g><path d="M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631"/></g></g></g></svg></div><div style="padding-top: 8px;"> <div style=" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;">View this post on Instagram</div></div><div style="padding: 12.5% 0;"></div> <div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"><div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"></div> <div style="background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"></div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"></div></div><div style="margin-left: 8px;"> <div style=" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div> <div style=" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)"></div></div><div style="margin-left: auto;"> <div style=" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div> <div style=" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div> <div style=" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div></div></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"></div></div></a><p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/DOTpcLnCPBG/?utm_source=ig_embed&amp;utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank">A post shared by Ray-Ban (@rayban)</a></p></div></blockquote>
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  17. <p>Many celebrities attended including <a href="https://biz.chosun.com/en/en-entertainment/2025/09/05/W6GAA4YTF5GJFBIDNKABNLMXIM/"><u>Jennie from Blackpink</u></a>. This location choice underscores the brand&#x2019;s intent to align with Seoul&#x2019;s thriving cultural scene, now a global beacon of youth-led innovation.</p><figure class="kg-card kg-image-card"><img src="https://www.contentgrip.com/content/images/2025/09/data-src-image-c971bfc3-e665-4ccd-b68b-caa4d6ac0bee.png" class="kg-image" alt="Ray-Ban launches K-pop-infused campaign to connect with Gen Z" loading="lazy" width="1000" height="710" srcset="https://www.contentgrip.com/content/images/size/w600/2025/09/data-src-image-c971bfc3-e665-4ccd-b68b-caa4d6ac0bee.png 600w, https://www.contentgrip.com/content/images/2025/09/data-src-image-c971bfc3-e665-4ccd-b68b-caa4d6ac0bee.png 1000w" sizes="(min-width: 720px) 720px"></figure><h2 id="a-brand-evolution-steeped-in-culture-tech-and-identity">A brand evolution steeped in culture, tech, and identity</h2><p>Ray-Ban.EXE is more than a branding exercise. It reflects a calculated pivot, moving from legacy cool to a future-facing identity grounded in digital-native culture. The film&#x2019;s anime styling and cultural references are not surface-level. They are a signal to Gen Z that Ray-Ban is evolving alongside them.</p><figure class="kg-card kg-image-card"><img src="https://www.contentgrip.com/content/images/2025/09/data-src-image-c8503ea6-a2bf-4d18-8629-9e1deaf8cab4.png" class="kg-image" alt="Ray-Ban launches K-pop-infused campaign to connect with Gen Z" loading="lazy" width="1500" height="845" srcset="https://www.contentgrip.com/content/images/size/w600/2025/09/data-src-image-c8503ea6-a2bf-4d18-8629-9e1deaf8cab4.png 600w, https://www.contentgrip.com/content/images/size/w1000/2025/09/data-src-image-c8503ea6-a2bf-4d18-8629-9e1deaf8cab4.png 1000w, https://www.contentgrip.com/content/images/2025/09/data-src-image-c8503ea6-a2bf-4d18-8629-9e1deaf8cab4.png 1500w" sizes="(min-width: 720px) 720px"></figure><p>This move comes on the heels of Ray-Ban naming hip-hop artist A$AP Rocky as its first-ever Creative Director, further embedding the brand in youth culture. Combined with its partnership with Meta to develop smart glasses, Ray-Ban is signaling it&#x2019;s ready to compete on culture, design, and innovation, not just style.</p><h2 id="what-marketers-should-know">What marketers should know</h2><p>Ray-Ban&#x2019;s latest play offers more than fashion inspo. It&#x2019;s a strategic blueprint for brands trying to resonate with culture-driven Gen Z consumers. Here are the key takeaways:</p><p><strong>1. Culture is the new distribution channel</strong></p><p>By embedding itself into Seoul&#x2019;s indie-cool scene and launching a narrative-driven film, Ray-Ban isn&#x2019;t just promoting sunglasses. It&#x2019;s delivering a cultural moment. For marketers, this reinforces the value of storytelling through local creative ecosystems instead of just traditional ad placements.</p><p><strong>2. Anime, webtoons, and K-style are global creative touchpoints</strong></p><p>This campaign illustrates how Korean content formats, like webtoons and anime, aren&#x2019;t just regional trends. They are global aesthetic codes that resonate with a generation raised on digital visuals. Marketers looking to localize campaigns for global impact should take note.</p><p><strong>3. Identity is the product</strong></p><p>The EV11 robot&#x2019;s arc from conformity to expression mirrors the way Gen Z approaches brands. Products are no longer just tools or accessories. They are extensions of self. Marketers who want to stay relevant need to think beyond utility and tap into how their products reflect identity and values.</p><p>Ray-Ban.EXE shows how a heritage brand can stay relevant by leaning into bold, culture-forward storytelling. As Gen Z continues to rewrite the rules of identity and brand loyalty, marketers would be wise to follow Ray-Ban&#x2019;s lead. Speak in stories, show up in the right cultural spaces, and let creativity drive the message.</p><div class="kg-card kg-callout-card kg-callout-card-grey"><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">This article is created by humans with AI assistance, powered by ContentGrow. Ready to explore full-service content solutions starting at $2,000/month?</strong></b></i><a href="https://calendly.com/enrickoman/call-with-contentgrow"> <u><i><b><strong class="italic underline" style="white-space: pre-wrap;">Book a discovery call today</strong></b></i></u></a><i><b><strong class="italic" style="white-space: pre-wrap;">.</strong></b></i></div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/enrickoman/call-with-contentgrow?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a discovery call (for brands &amp; publishers) - ContentGrow</div><div class="kg-bookmark-description">Thanks for booking a call with ContentGrow. We provide scalable and tailored content creation services for B2B brands and publishers worldwide.Let&#x2019;s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a-389.png" alt="Ray-Ban launches K-pop-infused campaign to connect with Gen Z"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/opengraph_4dc79812-345.png" alt="Ray-Ban launches K-pop-infused campaign to connect with Gen Z" onerror="this.style.display = &apos;none&apos;"></div></a></figure>]]></content:encoded></item><item><title><![CDATA[How Starbucks turned the Frappuccino into a viral global icon]]></title><description><![CDATA[From Britney Spears sightings to ube-inspired spins, here’s how Starbucks keeps the Frappuccino relevant]]></description><link>https://www.contentgrip.com/starbucks-frappuccino-global-icon/</link><guid isPermaLink="false">68be68d965c9e60001ca16dc</guid><category><![CDATA[Content Marketing]]></category><category><![CDATA[Martech]]></category><dc:creator><![CDATA[Patrecia Meliana]]></dc:creator><pubDate>Tue, 16 Sep 2025 02:00:11 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2025/09/How-Starbucks-turned-the-Frappuccino-into-a-viral-global-icon.webp" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2025/09/How-Starbucks-turned-the-Frappuccino-into-a-viral-global-icon.webp" alt="How Starbucks turned the Frappuccino into a viral global icon"><p>The Starbucks Frappuccino wasn&#x2019;t just another drink launch. <a href="https://archive.starbucks.com/record/the-blended-frappuccino"><u>When it debuted in 1995</u></a>, it was a calculated bet on indulgence, seasonal flair, and youth culture.</p><p>Thirty years later, it&#x2019;s not only still around but has become shorthand for self-expression and cultural relevance.</p><p>This article explores how the Frappuccino moved from a summer experiment into a cross-generational symbol, why it continues to sell strongly across Asia Pacific, and what its evolution reveals for marketers chasing both trend and longevity.</p><h2 id="short-on-time">Short on time?</h2><p>Here&#x2019;s a table of contents for quick access:</p><ul><li><a href="https://www.contentgrip.com/starbucks-frappuccino-global-icon/#pop-culture-as-a-growth-engine" rel="noreferrer">Pop culture as a growth engine</a></li><li><a href="https://www.contentgrip.com/starbucks-frappuccino-global-icon/#generational-reinvention-and-digital-shareability" rel="noreferrer">Generational reinvention and digital shareability</a></li><li><a href="https://www.contentgrip.com/starbucks-frappuccino-global-icon/#localization-and-cross-market-creativity" rel="noreferrer">Localization and cross-market creativity</a></li><li><a href="https://www.contentgrip.com/starbucks-frappuccino-global-icon/#what-marketers-should-know" rel="noreferrer">What marketers should know</a></li></ul><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/brands-thriving-with-gen-z/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Gen Z consumer trends and key insights for 2024 success</div><div class="kg-bookmark-description">Discover how 5 brands are captivating Gen Z with fresh approaches, social responsibility, and authentic engagement.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-839.png" alt="How Starbucks turned the Frappuccino into a viral global icon"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/5-brands-thriving-with-Gen-Z-what-they-re-doing-right-111.webp" alt="How Starbucks turned the Frappuccino into a viral global icon" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="pop-culture-as-a-growth-engine"><strong>Pop culture as a growth engine</strong></h2><p>Celebrity visibility gave the Frappuccino its first burst of momentum. Paparazzi photos of Britney Spears and Lindsay Lohan with a cold cup in hand positioned the beverage as a lifestyle accessory, not just a treat.</p><p>Later, references in films like <em>The Devil Wears Prada</em> and TV series like <em>Gilmore Girls</em> reinforced the drink as part of a stylish, social identity.</p><figure class="kg-card kg-image-card"><img src="https://www.contentgrip.com/content/images/2025/09/data-src-image-8570814f-f48c-4a56-8d7c-a76be9aa7c38.png" class="kg-image" alt="How Starbucks turned the Frappuccino into a viral global icon" loading="lazy" width="839" height="429" srcset="https://www.contentgrip.com/content/images/size/w600/2025/09/data-src-image-8570814f-f48c-4a56-8d7c-a76be9aa7c38.png 600w, https://www.contentgrip.com/content/images/2025/09/data-src-image-8570814f-f48c-4a56-8d7c-a76be9aa7c38.png 839w" sizes="(min-width: 720px) 720px"></figure><p>Starbucks leaned into this presence by creating drinks meant to be photographed. Halloween&#x2019;s Zombie Frappuccino, mermaid-inspired Fantasy Tail Frappuccino, and tie-ins like the Hello Kitty anniversary edition all played into this strategy. Each campaign underscored the Frappuccino as a cultural touchpoint rather than a static menu item.</p><h2 id="generational-reinvention-and-digital-shareability"><strong>Generational reinvention and digital shareability</strong></h2><p>For Millennials, the Frappuccino became a marker of &#x201C;little luxury&#x201D; indulgence.</p><p>Today, Gen Z approaches it differently. They prioritize customization, discovery, and visual storytelling. This generation expects beverages to look as good on Instagram as they taste.</p><p>That shift has influenced Starbucks&#x2019; broader cold-beverage strategy. Offerings like iced shaken espressos, plant-based milk alternatives, and gamified digital rewards all reflect the shift toward personalization and social engagement.</p><p>The Frappuccino acts as a bridge. It is both a nostalgic comfort for older consumers and a canvas for social-first, personalized experiences for younger ones.</p><p>That experience now extends beyond the cup. In Malaysia, Starbucks introduced limited-edition Frappuccino plushies packaged in blind boxes. The squishy collectibles not only reflect Gen Z&#x2019;s love of tactile, aesthetic items but also show how Starbucks is turning product fandom into tangible lifestyle extensions.</p>
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  19. <blockquote class="instagram-media" data-instgrm-permalink="https://www.instagram.com/p/DLzCKdttw7B/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="14" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:16px;"> <a href="https://www.instagram.com/p/DLzCKdttw7B/?utm_source=ig_embed&amp;utm_campaign=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank"> <div style=" display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"></div></div></div><div style="padding: 19% 0;"></div> <div style="display:block; height:50px; margin:0 auto 12px; width:50px;"><svg width="50px" height="50px" viewbox="0 0 60 60" version="1.1" xmlns="https://www.w3.org/2000/svg" xmlns:xlink="https://www.w3.org/1999/xlink"><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g transform="translate(-511.000000, -20.000000)" fill="#000000"><g><path d="M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631"/></g></g></g></svg></div><div style="padding-top: 8px;"> <div style=" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;">View this post on Instagram</div></div><div style="padding: 12.5% 0;"></div> <div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"><div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"></div> <div style="background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"></div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"></div></div><div style="margin-left: 8px;"> <div style=" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div> <div style=" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)"></div></div><div style="margin-left: auto;"> <div style=" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div> <div style=" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div> <div style=" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div></div></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"></div></div></a><p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/DLzCKdttw7B/?utm_source=ig_embed&amp;utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank">A post shared by Starbucks Malaysia (@mystarbucks)</a></p></div></blockquote>
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  22. <figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/gen-z-tumbler-trend/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Why Gen Z loves tumblers: insights and brands uncovered</div><div class="kg-bookmark-description">Tumblers are no longer just for sipping&#x2014;they&#x2019;re Gen Z&#x2019;s new status symbols.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-838.png" alt="How Starbucks turned the Frappuccino into a viral global icon"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/Why-genz-is-obssessed-with-tumblers-1.webp" alt="How Starbucks turned the Frappuccino into a viral global icon" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="localization-and-cross-market-creativity"><strong>Localization and cross-market creativity</strong></h2><p>Asia Pacific plays a central role in keeping the Frappuccino fresh. Starbucks has embraced local flavors like ube, pandan, and gula melaka to balance novelty with familiarity. Some local innovations, such as the Pure Matcha Frappuccino, have even gone global.</p><p>One standout example was the Birthday Confetti Ube Cream Frappuccino. It blended nostalgic flavors with visual fantasy through confetti sprinkles and mermaid-tail details.</p>
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  24. <blockquote class="instagram-media" data-instgrm-captioned data-instgrm-permalink="https://www.instagram.com/reel/DLzux2dPaF6/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="14" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:16px;"> <a href="https://www.instagram.com/reel/DLzux2dPaF6/?utm_source=ig_embed&amp;utm_campaign=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank"> <div style=" display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"></div></div></div><div style="padding: 19% 0;"></div> <div style="display:block; height:50px; margin:0 auto 12px; width:50px;"><svg width="50px" height="50px" viewbox="0 0 60 60" version="1.1" xmlns="https://www.w3.org/2000/svg" xmlns:xlink="https://www.w3.org/1999/xlink"><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g transform="translate(-511.000000, -20.000000)" fill="#000000"><g><path d="M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631"/></g></g></g></svg></div><div style="padding-top: 8px;"> <div style=" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;">View this post on Instagram</div></div><div style="padding: 12.5% 0;"></div> <div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"><div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"></div> <div style="background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"></div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"></div></div><div style="margin-left: 8px;"> <div style=" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div> <div style=" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)"></div></div><div style="margin-left: auto;"> <div style=" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div> <div style=" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div> <div style=" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div></div></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"></div></div></a><p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/reel/DLzux2dPaF6/?utm_source=ig_embed&amp;utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank">A post shared by Starbucks Philippines (@starbucksph)</a></p></div></blockquote>
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  27. <p>These kinds of innovations show how Starbucks treats the drink as a global template that adapts to cultural nuance without losing its core identity.</p><h2 id="what-marketers-should-know"><strong>What marketers should know</strong></h2><p>Starbucks&#x2019; Frappuccino story offers several strategic takeaways:</p><ol><li><strong>Build cultural stickiness, not just awareness</strong></li></ol><p>The product became a fashion statement through celebrity visibility and pop culture tie-ins. Marketers should ask how their product can transcend utility to become a lifestyle marker.</p><ol start="2"><li><strong>Adapt across generations</strong></li></ol><p>Starbucks balances <a href="https://www.contentgrip.com/nostalgia-marketing-to-gen-z/"><u>nostalgia</u></a> with reinvention. Marketers need to identify how different cohorts experience the same product and tailor messaging accordingly.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/starbucks-singapore-sg60-campaign/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Starbucks SG60 campaign features nostalgia and local collabs</div><div class="kg-bookmark-description">Starbucks taps national pride and childhood nostalgia to mark Singapore&#x2019;s 60th birthday with exclusive merch, games, and local-inspired menus</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-837.png" alt="How Starbucks turned the Frappuccino into a viral global icon"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/Starbucks-brews-up-nostalgia-and-national-pride-for-Singapore---s-60th-birthday.webp" alt="How Starbucks turned the Frappuccino into a viral global icon" onerror="this.style.display = &apos;none&apos;"></div></a></figure><ol start="3"><li><strong>Localize with intent</strong></li></ol><p>Regional insights drive global creativity. Instead of one-size-fits-all campaigns, Starbucks lets local markets shape flavors and formats that may later scale globally.</p><ol start="4"><li><strong>Keep platforms diverse</strong></li></ol><p>Starbucks complements Frappuccinos with other cold beverages to meet a range of preferences. For marketers, this shows the value of building product ecosystems instead of betting on a single hero SKU.</p><p>Three decades in, the Frappuccino continues to generate nearly 30% of sales in markets like India and Malaysia. Its staying power lies in Starbucks&#x2019; ability to treat the drink as a platform for experimentation while preserving its iconic identity.</p><p>For marketers, the message is clear. Relevance comes from evolving with culture while keeping core brand equity intact. Creativity, culture, and connection are what keep consumers coming back. Whether for a beverage or a brand, the formula still holds.</p><div class="kg-card kg-callout-card kg-callout-card-grey"><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">This article is created by humans with AI assistance, powered by ContentGrow. Ready to explore full-service content solutions starting at $2,000/month?</strong></b></i><a href="https://calendly.com/enrickoman/call-with-contentgrow"> <u><i><b><strong class="italic underline" style="white-space: pre-wrap;">Book a discovery call today</strong></b></i></u></a><i><b><strong class="italic" style="white-space: pre-wrap;">.</strong></b></i></div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/enrickoman/call-with-contentgrow?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a discovery call (for brands &amp; publishers) - ContentGrow</div><div class="kg-bookmark-description">Thanks for booking a call with ContentGrow. We provide scalable and tailored content creation services for B2B brands and publishers worldwide.Let&#x2019;s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a-373.png" alt="How Starbucks turned the Frappuccino into a viral global icon"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/opengraph_4dc79812-329.png" alt="How Starbucks turned the Frappuccino into a viral global icon" onerror="this.style.display = &apos;none&apos;"></div></a></figure>]]></content:encoded></item><item><title><![CDATA[Nike revives ‘Just do it’ with a bold new question for Gen Z]]></title><description><![CDATA[Nike’s latest brand push reframes its iconic slogan to resonate with today’s young athletes]]></description><link>https://www.contentgrip.com/nike-why-do-it-campaign/</link><guid isPermaLink="false">68c777909cfd81000179b16e</guid><category><![CDATA[Content Marketing]]></category><category><![CDATA[News]]></category><category><![CDATA[Martech]]></category><dc:creator><![CDATA[Patrecia Meliana]]></dc:creator><pubDate>Mon, 15 Sep 2025 12:00:52 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2025/09/Nike-revives----Just-do-it----with-a-bold-new-question-for-Gen-Z.webp" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2025/09/Nike-revives----Just-do-it----with-a-bold-new-question-for-Gen-Z.webp" alt="Nike revives &#x2018;Just do it&#x2019; with a bold new question for Gen Z"><p>Nike is back to asking big questions, this time turning its legendary &#x201C;Just do it&#x201D; tagline on its head. With its latest campaign, &#x201C;<a href="https://about.nike.com/en/newsroom/releases/nike-why-do-it-campaign"><u>Why do it?</u></a>&#x201D;, the sportswear giant reintroduces a brand message that&#x2019;s less about action and more about introspection.</p><figure class="kg-card kg-image-card"><img src="https://www.contentgrip.com/content/images/2025/09/data-src-image-9fb127d8-37a3-4b65-8485-d7961bedba81.png" class="kg-image" alt="Nike revives &#x2018;Just do it&#x2019; with a bold new question for Gen Z" loading="lazy" width="1080" height="720" srcset="https://www.contentgrip.com/content/images/size/w600/2025/09/data-src-image-9fb127d8-37a3-4b65-8485-d7961bedba81.png 600w, https://www.contentgrip.com/content/images/size/w1000/2025/09/data-src-image-9fb127d8-37a3-4b65-8485-d7961bedba81.png 1000w, https://www.contentgrip.com/content/images/2025/09/data-src-image-9fb127d8-37a3-4b65-8485-d7961bedba81.png 1080w" sizes="(min-width: 720px) 720px"></figure><p>This article explores how the &#x201C;Why do it?&#x201D; campaign reframes motivation for a new generation of athletes, the strategic move behind the messaging, and what marketers can learn from Nike&#x2019;s shift toward purpose-driven storytelling.</p><h2 id="short-on-time"><strong>Short on time?</strong></h2><p>Here&#x2019;s a table of contents for quick access:</p><ul><li><a href="https://www.contentgrip.com/nike-why-do-it-campaign/#what-is-nikes-why-do-it-campaign" rel="noreferrer">What is Nike&#x2019;s &#x2018;Why do it?&#x2019; campaign?</a></li><li><a href="https://www.contentgrip.com/nike-why-do-it-campaign/#why-the-message-matters-now" rel="noreferrer">Why the message matters now</a></li><li><a href="https://www.contentgrip.com/nike-why-do-it-campaign/#what-marketers-should-know" rel="noreferrer">What marketers should know</a></li></ul><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/brands-thriving-with-gen-z/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Gen Z consumer trends and key insights for 2024 success</div><div class="kg-bookmark-description">Discover how 5 brands are captivating Gen Z with fresh approaches, social responsibility, and authentic engagement.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-870.png" alt="Nike revives &#x2018;Just do it&#x2019; with a bold new question for Gen Z"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/5-brands-thriving-with-Gen-Z-what-they-re-doing-right-122.webp" alt="Nike revives &#x2018;Just do it&#x2019; with a bold new question for Gen Z" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="what-is-nikes-why-do-it-campaign"><strong>What is Nike&apos;s &apos;Why do it?&apos; campaign?</strong></h2><p>Launched globally with a cinematic 60-second film, Nike&#x2019;s &#x201C;Why do it?&#x201D; campaign features a stacked cast of athletic icons including Carlos Alcaraz, Saquon Barkley, LeBron James, Caitlin Clark, Rayssa Leal, and Qinwen Zheng. The spot, narrated by Tyler, The Creator, blends high-intensity visuals with a powerful internal monologue that poses existential questions about effort, risk, and the drive to compete.</p><figure class="kg-card kg-embed-card"><iframe width="200" height="113" src="https://www.youtube.com/embed/Bcpu-jqAL6w?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen title="WHY DO IT? | NIKE"></iframe></figure><p>Set to dramatic orchestration, the film positions sport not as perfection, but as persistence. It ends with a mic-drop moment: Tyler asks, &#x201C;What if you don&#x2019;t?&#x201D;, followed by the reappearance of Nike&#x2019;s classic slogan, &#x201C;Just do it&#x201D;, in bold red.</p><p>The athletes featured bring real-world context to the theme. Barkley frames greatness as an earned outcome of daily choices and comebacks. Clark highlights showing up even without the promise of victory. Alcaraz&#x2019;s segment focuses on resilience and the mindset needed to stay fearless under pressure.</p><p>The campaign leans into vulnerability as a form of power and presents sport as a space for self-definition, not just competition.</p><h2 id="why-the-message-matters-now"><strong>Why the message matters now</strong></h2><p>Nike&#x2019;s reframing of its tagline is more than clever branding. It is timely. Young athletes today face increasing mental health pressures, burnout, and overwhelming expectations around performance. The original &#x201C;Just do it&#x201D; call to action can feel overly simplistic in a climate where choice, reflection, and emotional resilience are central to youth culture.</p><p>By asking &#x201C;Why do it?&#x201D;, Nike puts the power of intention back in the athlete&#x2019;s hands. The message honors the internal drive it takes to show up, even when the outcome is uncertain.</p><p>This isn&#x2019;t the first time Nike has refreshed its iconic brand voice. Previous efforts like &#x201C;If you let me play&#x201D; (1995) and &#x201C;Dream crazy&#x201D; (2018) pushed boundaries around gender and ambition. &#x201C;Why do it?&#x201D; marks a post-pandemic evolution, speaking directly to Gen Z&#x2019;s desire for authenticity, agency, and purpose.</p><h2 id="what-marketers-should-know"><strong>What marketers should know</strong></h2><p>Nike&#x2019;s campaign offers more than aesthetic inspiration. It delivers strategic lessons in brand relevance and audience engagement. Here&#x2019;s what stands out:</p><h3 id="1-legacy-messaging-needs-modern-framing"><strong>1. Legacy messaging needs modern framing</strong></h3><p>Nike could have simply reintroduced &#x201C;Just do it&#x201D; as nostalgia. Instead, it challenged its own tagline. For marketers, this is a reminder that legacy positioning must evolve to stay relevant, especially when targeting younger audiences. Revisiting core messaging with fresh context shows strength, not inconsistency.</p><h3 id="2-athlete-storytelling-is-more-than-name-dropping"><strong>2. Athlete storytelling is more than name-dropping</strong></h3><p>Nike&#x2019;s use of high-profile athletes is nothing new, but what works here is the alignment between each athlete&#x2019;s voice and the campaign&#x2019;s narrative. From Barkley&#x2019;s grit to Alcaraz&#x2019;s fearlessness, the characters are not just endorsers, they are case studies. Marketers should ensure their talent partnerships tell a cohesive story, not just drive reach.</p><h3 id="3-emotion-first-branding-is-here-to-stay"><strong>3. Emotion-first branding is here to stay</strong></h3><p>&#x201C;Why do it?&#x201D; speaks to emotional drivers like fear, doubt, and resilience. In a landscape where Gen Z values mental health and personal growth, this emotional intelligence builds brand trust. For B2B marketers, the takeaway is clear: even functional messages can be grounded in real human motivation.</p><div class="kg-card kg-callout-card kg-callout-card-grey"><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">This article is created by humans with AI assistance, powered by ContentGrow. Ready to explore full-service content solutions starting at $2,000/month?</strong></b></i><a href="https://calendly.com/enrickoman/call-with-contentgrow"> <u><i><b><strong class="italic underline" style="white-space: pre-wrap;">Book a discovery call today</strong></b></i></u></a><i><b><strong class="italic" style="white-space: pre-wrap;">.</strong></b></i></div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/enrickoman/call-with-contentgrow?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a discovery call (for brands &amp; publishers) - ContentGrow</div><div class="kg-bookmark-description">Thanks for booking a call with ContentGrow. We provide scalable and tailored content creation services for B2B brands and publishers worldwide.Let&#x2019;s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a-388.png" alt="Nike revives &#x2018;Just do it&#x2019; with a bold new question for Gen Z"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/opengraph_4dc79812-344.png" alt="Nike revives &#x2018;Just do it&#x2019; with a bold new question for Gen Z" onerror="this.style.display = &apos;none&apos;"></div></a></figure>]]></content:encoded></item><item><title><![CDATA[The future of AI in marketing 2025: trends, tools and strategies]]></title><description><![CDATA[Discover AI marketing's future in 2025 with predictions on automation, personalization, decision-making, emerging tech, and ethical challenges.]]></description><link>https://www.contentgrip.com/future-ai-marketing/</link><guid isPermaLink="false">665e850ddeaaf30001602158</guid><category><![CDATA[Martech]]></category><dc:creator><![CDATA[Patrecia Meliana]]></dc:creator><pubDate>Mon, 15 Sep 2025 09:36:00 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2025/06/future-of-ai-in-marketing.webp" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2025/06/future-of-ai-in-marketing.webp" alt="The future of AI in marketing 2025: trends, tools and strategies"><p>The marketing landscape is changing dramatically as AI technologies continue to accelerate. Now AI is no longer just an advantage, it is an essential survival tool. Global AI marketing revenue is <a href="https://www.seo.com/ai/marketing-statistics/"><u>projected to exceed US$107.5 billion by 2028</u></a>, with <a href="https://influencermarketinghub.com/ai-marketing-benchmark-report/?utm_source=chatgpt.com"><u>69.1% of marketers already integrating AI into their operations</u></a>. <a href="https://www.contentgrip.com/generative-ai-adobe-express-report/"><u>Nearly a quarter of businesses</u></a> spend more than 10% of their marketing budgets on AI visibility, and almost half plan to increase that within the next year.</p><p>But the real disruption goes deeper.&#xA0; As AI search platforms like <a href="https://www.contentgrip.com/chatgpt-referral-traffic-doubles/" rel="noreferrer">ChatGPT</a>, Claude, and <a href="https://www.contentgrip.com/ai-overviews-seo-traffic-decline/" rel="noreferrer">Google&#x2019;s AI Overviews change how people find content</a>, traditional search engines like <a href="https://www.contentgrip.com/google-search-market-share-decline/" rel="noreferrer">Google are slowly getting left behind</a>. Today, if your brand is not mentioned in trusted media sources, <strong>AI search may overlook you entirely.</strong></p><p>In this article, we&#x2019;ll explore what&#x2019;s ahead in AI marketing, the tools and trends that matter, and how to stay competitive in a world where automation, personalization, and brand trust intersect.</p><h2 id="short-on-time">Short on time?</h2><p>Here is a table of contents for quick access:</p><ul><li><a href="https://www.contentgrip.com/future-ai-marketing/#ai-marketing-trends-to-expect-in-2025" rel="noreferrer">AI marketing trends to expect in 2025</a></li><li><a href="https://www.contentgrip.com/future-ai-marketing/#emerging-ai-technologies-in-marketing" rel="noreferrer">Emerging AI technologies in marketing</a></li><li><a href="https://www.contentgrip.com/future-ai-marketing/#why-pr-matters-more-in-the-ai-search-era" rel="noreferrer">Why PR matters more in the AI search era</a></li><li><a href="https://www.contentgrip.com/future-ai-marketing/#what-marketers-should-know" rel="noreferrer">What marketers should know</a></li><li><a href="https://www.contentgrip.com/future-ai-marketing/#top-ai-tools-for-marketing-teams-in-2025" rel="noreferrer">Top AI tools for marketing teams in 2025</a></li><li><a href="https://www.contentgrip.com/future-ai-marketing/#ethical-considerations-in-ai-marketing" rel="noreferrer">Ethical considerations in AI marketing</a></li><li><a href="https://www.contentgrip.com/future-ai-marketing/#frequently-asked-questions-faqs" rel="noreferrer">FAQs about AI marketing</a></li><li><a href="https://www.contentgrip.com/future-ai-marketing/#looking-for-more-insights-into-the-future-of-ai" rel="noreferrer">Looking for more insights into the future of AI?</a></li></ul><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/ai-marketing-tools/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Top 50 AI marketing tools in 2024</div><div class="kg-bookmark-description">Discover the best 50 AI-driven tools that will transform your marketing in 2024 and supercharge your strategies.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/size/w256h256/2021/04/CG-icon-1.png" alt="The future of AI in marketing 2025: trends, tools and strategies"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/size/w1200/2024/05/Top-50-AI-tools-for-marketing-this-2024.webp" alt="The future of AI in marketing 2025: trends, tools and strategies" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="ai-marketing-trends-to-expect-in-2025"><strong>AI marketing trends to expect in 2025</strong></h2><p>The future of AI in marketing will be shaped by major advancements in automation, personalization, and decision-making. Here are the key trends to expect by 2025:</p><h3 id="1-ai-automation-becomes-standard">1. AI automation becomes standard</h3><p>AI is now central to automating routine tasks, freeing teams for higher-level strategy. Marketers report strong gains: <a href="https://coschedule.com/ai-marketing-statistics"><u>83% see increased efficiency</u></a>, <a href="https://coschedule.com/ai-marketing-statistics"><u>nearly half save 1&#x2013;5 hours weekly</u></a>, and <a href="https://coschedule.com/ai-marketing-statistics"><u>84% say</u></a> it speeds up quality content delivery.</p><p>Similarly,&#xA0;<a href="https://www.leafio.ai/inventory-optimization-solution/?utm_source=contentgrip.com&amp;utm_medium=partner&amp;utm_campaign=leafio.ai" rel="noreferrer">LEAFIO AI Inventory optimization</a>&#xA0;solution is helping retailers automate stock management processes, reducing manual forecasting work while increasing inventory turnover rates and minimizing excess stock situations.</p><h3 id="2-personalization-evolves-into-hyper-relevance">2. Personalization evolves into hyper-relevance</h3><p>AI is moving beyond personalization into predictive anticipation, with platforms like Jasper.ai already adapting content in real time based on user interactions and campaign goals. The payoff is clear: <a href="https://www.keevee.com/ai-marketing-statistics"><u>91% of consumers</u></a> prefer brands that personalize, and AI engines have driven a <a href="https://www.zebracat.ai/post/ai-marketing-statistics"><u>35% increase in purchase frequency</u></a> and a <a href="https://www.zebracat.ai/post/ai-marketing-statistics"><u>21% boost in order value</u></a>.</p><h3 id="3-ai-powered-decision-making-goes-mainstream">3. AI-powered decision-making goes mainstream</h3><p>Tools like <a href="https://clickup.com/ai"><u>ClickUp AI</u></a> help teams visualize data and generate automated reports. AI analytics now improve <a href="https://www.zebracat.ai/post/ai-marketing-statistics"><u>decision-making speed by 78%</u></a> and <a href="https://www.zebracat.ai/post/ai-marketing-statistics"><u>forecasting accuracy by 47%</u></a>, driving smarter budgets and campaign planning. Data-backed decisions are no longer a competitive edge&#x2014;they&#x2019;re the default.</p><h3 id="4-ethics-and-ai-governance-rise-in-priority">4. Ethics and AI governance rise in priority</h3><p>AI unlocks scale, but without ethics, it risks brand trust. <a href="https://www.weforum.org/agenda/2024/03/ai-advances-governance-2024/"><u>With 127 countries passing AI-related laws</u></a> and <a href="https://coschedule.com/ai-marketing-statistics"><u>40% of marketers</u></a> citing data privacy as their top barrier, compliance and transparency are now essentials&#x2014;not options.</p><h3 id="5-ai-integrations-will-significantly-impact-the-workforce">5. AI integrations will significantly impact the workforce</h3><p>AI is reframing roles into hybrid functions where marketers co-create with algorithms, test faster, and iterate more deeply. Yet <a href="https://pixis.ai/blog/ai-marketing-statistics/"><u>59.8% of marketers</u></a> worry about job loss (up from 35.6% in 2023).</p><p><a href="https://www.mckinsey.com/mgi/our-research/generative-ai-and-the-future-of-work-in-america"><u>McKinsey predicts</u></a> 30% of work hours could be automated by 2030, but also <a href="https://www.greataiprompts.com/guide/ai-jobs-statistics/"><u>97 million new roles may emerge</u></a>&#x2014;making training to work with AI the real priority.</p><h3 id="6-real-time-feedback-loops-with-ai">6. Real-time feedback loops with AI</h3><p>Instead of waiting days or weeks for campaign results, new AI platforms are delivering real-time performance insights. Tools like Mutiny and Marpipe let marketers test and adjust creative assets on the fly. These tools analyze interaction data as it happens and suggest changes in messaging, visuals, or targeting to improve outcomes without restarting the campaign.</p><h3 id="7-ai-in-the-supermarket"><strong>7. AI in the supermarket</strong></h3><p><a href="https://www.techinasia.com/news/sgs-fairprice-taps-google-cloud-for-ai-powered-store" rel="noreferrer">FairPrice in Singapore has partnered with Google Cloud</a> to embed agentic AI across its retail chain, using platforms like Vertex AI, Gemini API, and Imagen 4. The first pilot at FairPrice Finest Punggol integrates AI assistants into carts, shelves, and pharmacy zones, with more locations to follow. This shows how AI in 2025 is moving beyond dashboards into retail spaces, blending digital intelligence with in-store shopping.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/impact-of-ai-on-marketing-careers/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Impact of AI on marketing jobs: challenges and opportunities</div><div class="kg-bookmark-description">Explore how the rise of artificial intelligence is transforming the landscape of marketing jobs, presenting both challenges and opportunities for professionals.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-263.png" alt="The future of AI in marketing 2025: trends, tools and strategies"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/Navigating-the-impact-of-AI-on-marketing-careers-threats-and-opportunities-1.webp" alt="The future of AI in marketing 2025: trends, tools and strategies" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="emerging-ai-technologies-in-marketing"><strong>Emerging AI technologies in marketing</strong></h2><p>AI isn&#x2019;t just improving existing workflows&#x2014;it&#x2019;s enabling completely new ones.</p><h3 id="1-predictive-customer-insights">1. Predictive customer insights</h3><p>Deep learning is pushing predictive analytics to new heights. Brands can now anticipate user behavior with precision, using tools like Salesforce and Adobe to orchestrate smarter journeys and optimize conversion paths.</p><h3 id="2-generative-ai-for-branded-content">2. Generative AI for branded content</h3><p>Generative AI is set to transform content creation in marketing by 2025&#x2014;delivering assets faster, cheaper, and with greater brand alignment. Tools like GPT-4 and Synthesia can already write in your brand voice, adapt content to different channels, and scale production effortlessly.</p><p>But its value goes beyond execution&#x2014;AI is becoming a creative partner, too. Platforms like WPP Open now include features such as &#x201C;Unspoken Truths&#x201D; and &#x201C;Shower Thoughts&#x201D;, helping marketers uncover hidden insights and spark fresh campaign ideas.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/us-marketers-generative-ai-2025/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Generative AI: the key to marketing success post-cookie era</div><div class="kg-bookmark-description">Google&#x2019;s decision to retain third-party cookies changes the role of Generative AI in marketing strategies.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-265.png" alt="The future of AI in marketing 2025: trends, tools and strategies"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/US-marketers-bet-big-on-Generative-AI-for-2025-trends-and-insights-1.webp" alt="The future of AI in marketing 2025: trends, tools and strategies" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h3 id="3-ai-enhanced-programmatic-advertising">3. AI-enhanced programmatic advertising</h3><p>One area experiencing rapid transformation is programmatic advertising, where AI-driven <a href="https://attekmi.com/adex-enterprise?utm_source=contentgrip.com&amp;utm_medium=partner&amp;utm_campaign=attekmi.com" rel="noreferrer">ad exchange for publishers</a> is playing a pivotal role. These exchanges use real-time bidding and intelligent algorithms to optimize ad placements and revenue generation.</p><p>For publishers, leveraging AI-powered ad exchanges means improved fill rates, higher CPMs, and more relevant ads for users&#x2014;all without manual intervention. Companies like The Trade Desk are using AI to deliver smarter, more dynamic ad placements through real-time data analysis and creative optimization.</p><h3 id="4-sentiment-analysis-with-emotional-depth">4. &#xA0;Sentiment analysis with emotional depth</h3><p>Sentiment analysis technology is evolving rapidly, with new AI models and tools like Clarabridge or Brandwatch that are capable of understanding and interpreting human emotions more accurately. By 2025, marketers will leverage these advancements to gain deeper insights into customer sentiments across various channels, including social media, reviews, and customer service interactions.</p><h3 id="5-ai-powered-hyper-personalization">5. AI-powered hyper-personalization</h3><p>Hyper-personalization, driven by emerging AI technologies, will take personalized marketing to the next level. Expect real-time, multi-channel personalization thanks to tools like Dynamic Yield and Persado that integrate behavioral and transactional data.</p><h3 id="6-augmented-reality-ar-powered-by-ai">6. Augmented reality (AR) powered by AI</h3><p>The integration of AI with augmented reality (AR) is another emerging trend set to impact marketing significantly. AI-enhanced AR experiences will provide customers with interactive and immersive ways to engage with products and brands.</p><p>Snap Inc. and Shopify are developing AI-enhanced AR features, such as personalized <a href="https://www.contentgrip.com/meta-advantage-plus-gen-ai-tools/"><u>virtual try-ons</u></a>, adaptive in-store experiences and contextual overlays.</p><h3 id="7-agentic-ai-the-rise-of-autonomous-collaboration">7. Agentic AI: the rise of autonomous collaboration</h3><p><a href="https://www.contentgrip.com/ai-agents-for-marketers/"><u>AI agents</u></a> are evolving into autonomous collaborators, managing campaigns end-to-end. Tools like Omneky already launch and optimize omnichannel ads, while Adobe enables real-time tailoring based on user behavior. Emerging systems like Anthropic&#x2019;s MCP and Google&#x2019;s A2A support agent-to-agent collaboration&#x2014;but autonomy also raises new concerns about trust and control.</p><p>Soon, marketers may delegate full campaign cycles to AI&#x2014;with agents planning, executing, and learning independently. But this autonomy also raises new concerns around trust, alignment, and control.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/what-are-ai-agents/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">What is an AI agent? how companies use it to get work done</div><div class="kg-bookmark-description">These AI agents don&#x2019;t just respond&#x2014;they complete tasks that used to eat up hours.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-264.png" alt="The future of AI in marketing 2025: trends, tools and strategies"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Atikah Amalia</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/ai_agents_icons.webp" alt="The future of AI in marketing 2025: trends, tools and strategies" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h3 id="8-ai-visibility-optimization-for-search-generative-engine-optimization-or-geo">8. AI visibility optimization for search (Generative Engine Optimization or GEO)</h3><p>With generative AI platforms like ChatGPT and Claude influencing how people access content, a new discipline is emerging: <a href="https://www.contentgrip.com/generative-engine-optimization-geo-guide/"><u>Generative Engine Optimization (GEO)</u></a>.</p><p>Marketers must now optimize not just for traditional search, but for AI engines that summarize and recommend content. This means reevaluating SEO strategies through the lens of AI discoverability&#x2014;something that companies like Peec AI are helping make possible.</p><h3 id="9-ai-powered-voice-search-and-synthetic-voices">9. AI-powered voice search and synthetic voices</h3><p>More consumers are interacting with brands through voice&#x2014;whether it&apos;s Alexa, Siri, or branded voicebots. AI tools now enable dynamic, human-like speech generation.</p><p>Tools like WellSaid Labs or ElevenLabs make it easy to create brand-aligned voices for ads, content, or customer support. In 2025, optimizing for voice responses and voice search is crucial, especially as generative AI integrates more with voice assistants.</p><h3 id="10-ai-powered-video-editing-and-content-repurposing">10. AI-powered video editing and content repurposing</h3><p>Marketers are now using AI to turn long-form videos into bite-sized, platform-ready clips with minimal effort.</p><p>Tools like Pictory and <a href="https://klap.app/?via=contentgrip"><u>KLAP</u></a>&#xA0; use AI to detect highlights, insert subtitles, and tailor visuals for YouTube Shorts, TikTok, and Instagram Reels. This supports a more agile content strategy without expanding headcount.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/how-to-get-indexed-by-chatgpt-search/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">How to get indexed on ChatGPT search</div><div class="kg-bookmark-description">Want your content to be seen on ChatGPT search? Here&#x2019;s how to get indexed and stay ahead on this fast-growing AI platform.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-378.png" alt="The future of AI in marketing 2025: trends, tools and strategies"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Atikah Amalia</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/chatgpt-search-indexing-10.webp" alt="The future of AI in marketing 2025: trends, tools and strategies" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="why-pr-matters-more-in-the-ai-search-era">Why PR matters more in the AI search era</h2><p>AI search tools pull from news coverage, authoritative articles, and expert sources&#x2014;not just websites. That means your brand&#x2019;s visibility depends on <strong>where and how you&#x2019;re cited</strong>.</p><p><a href="https://www.contentgrip.com/pr-is-not-dead/"><u>Muck Rack&#x2019;s study</u></a> of over 1M AI responses found:</p><ul><li>37% of citations referenced non-brand content</li><li>27% came from journalistic sources like Reuters and AP</li><li>Just 2% from marketing or social posts</li><li>Only 1% from press releases</li></ul><p>The takeaway: earned media drives AI visibility, while paid and owned content is mostly ignored. Press releases, guest posts, and thought leadership are no longer just reputation plays&#x2014;they&#x2019;re core to discoverability in the AI era.</p><h2 id="what-marketers-should-know">What marketers should know</h2><p>Reskilling is becoming personal as a <a href="https://www.contentgrip.com/ai-career-trends-survey/"><u>recent study</u></a> reveals that Americans spent an average of US$1,340 on retraining in the past three years, with Gen Z at US$1,838 and boomers at US$2,670. AI readiness isn&#x2019;t just a company investment&#x2014;it&#x2019;s an individual one.</p><p>Here&#x2019;s how to keep your edge:</p><ul><li><strong>Upskill now</strong>: Train teams on tools like Jasper (content), ClickUp (ops), and Synthesia (video).</li><li><strong>Audit ethics</strong>: Review data use, bias, and transparency before regulators step in.</li><li><strong>Future-proof roles</strong>: Build hybrid skills in prompting, refining, and QA.</li><li><strong>Experiment</strong>: Test synthetic media, AR, and dynamic personalization.</li><li><strong>Stay human</strong>: Keep messaging rooted in empathy and brand voice.</li></ul><p><strong>Smart marketers won&#x2019;t just <em>use</em> AI. They&#x2019;ll build systems, teams, and playbooks around it&#x2014;while staying rooted in what makes brands meaningful.</strong></p><figure class="kg-card kg-embed-card"><iframe width="200" height="113" src="https://www.youtube.com/embed/3MwMII8n1qM?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen title="What Will Happen to Marketing in the Age of AI? | Jessica Apotheker | TED"></iframe></figure><h2 id="top-ai-tools-for-marketing-teams-in-2025">Top AI tools for marketing teams in 2025</h2><p>The right AI tools don&#x2019;t just automate&#x2014;they enhance creativity, improve precision, and fuel rapid experimentation. Below is a curated list of AI tools categorized by use case, aligned with 2025&#x2019;s key marketing trends:</p><h3 id="%F0%9F%A7%A0-content-creation-generation"><strong>&#x1F9E0; Content Creation &amp; Generation</strong></h3><ul><li><a href="http://krater.ai/?ref=contentgrip"><strong><u>Krater AI</u></strong></a> &#x2013; Offers a suite of AI tools for writing, chatting, coding, image generation, and transcription. Ideal for general productivity with an easy-to-use, all-in-one interface.</li><li><a href="https://www.synthesia.io/?via=contentgrip"><strong><u>Synthesia</u></strong></a> &#x2013; Creates AI-generated videos using avatars. Ideal for explainer videos, tutorials, and localization at scale.</li><li><a href="http://copy.ai"><strong><u>Copy.ai</u></strong></a> &#x2013; Strong for short-form content and product descriptions.</li><li><strong>WPP Open</strong> &#x2013; Offers creative prompts like &#x201C;Shower Thoughts&#x201D; and ideation tools, aligning with generative AI ideation trends.</li></ul><h3 id="%F0%9F%A4%96-marketing-automation-workflow-management"><strong>&#x1F916; Marketing Automation &amp; Workflow Management</strong></h3><ul><li><strong>HubSpot with ChatSpot AI</strong> &#x2013; Combines CRM, email marketing, and AI to deliver personalized automation.</li><li><strong>ClickUp AI</strong> &#x2013; Helps with campaign planning, data visualization, and automated reporting. Useful for cross-team alignment.</li><li><strong>Omneky</strong> &#x2013; Uses AI agents to launch and optimize omnichannel ad campaigns autonomously.</li></ul><h3 id="%F0%9F%94%8D-data-analytics-decision-intelligence"><strong>&#x1F50D; Data Analytics &amp; Decision Intelligence</strong></h3><ul><li><strong>Google Marketing Platform</strong> &#x2013; Unifies media buying, reporting, and attribution with AI-powered insights.</li><li><strong>Salesforce Einstein</strong> &#x2013; Delivers predictive analytics for sales and marketing teams.</li><li><strong>Peec AI</strong> &#x2013; Assists in optimizing content for AI engine visibility (GEO strategy).</li></ul><h3 id="%F0%9F%8E%AF-advertising-optimization"><strong>&#x1F3AF; Advertising Optimization</strong></h3><ul><li><strong>Optmyzr</strong> &#x2013; Automates PPC bidding and keyword optimization across platforms.<strong>The Trade Desk</strong> &#x2013; Leverages AI to personalize programmatic ad placements in real time.</li></ul><h3 id="%F0%9F%8C%90-personalization-ux-optimization"><strong>&#x1F310; Personalization &amp; UX Optimization</strong></h3><ul><li><strong>Dynamic Yield</strong> &#x2013; Powers hyper-personalization across web, app, and email.</li><li><strong>Persado</strong> &#x2013; Uses AI to craft emotional language that converts, based on real-time feedback loops.</li></ul><h3 id="%F0%9F%8C%8D-localization-translation"><strong>&#x1F30D; Localization &amp; Translation</strong></h3><ul><li><a href="http://machinetranslation.com"><strong><u>MachineTranslation.com</u></strong></a> &#x2013; Enables AI-driven localization for global campaigns, with post-editing support.</li><li><a href="https://customgpt.ai?fpr=contentgrip"><strong><u>ChatGPT</u></strong></a> &#x2013; Particularly useful for translating press releases with tone and context in mind. Its conversational model helps refine phrasing for specific audiences or publication styles. I personally use this for my press release translations and it has been great!</li><li><strong>Claude by Anthropic</strong> &#x2013; A strong alternative for multilingual translation, Claude excels in maintaining formality, clarity, and logical flow&#x2014;especially helpful when adapting B2B content or technical PRs across APAC regions. I personally use this for checking!</li></ul><blockquote>For best results, combine raw AI translations from ChatGPT or Claude with human QA or light editing to maintain local relevance and avoid cultural missteps.</blockquote><div class="kg-card kg-callout-card kg-callout-card-white"><div class="kg-callout-emoji">&#x1F4A1;</div><div class="kg-callout-text"><b><strong style="white-space: pre-wrap;">Pro Tip:</strong></b> As AI agents evolve, look for tools that offer integration hooks, transparency in model outputs, and customizable brand voice controls. Your 2025 stack should be adaptable&#x2014;not just efficient.</div></div><h2 id="ethical-considerations-in-ai-marketing"><strong>Ethical considerations in AI marketing</strong></h2><p>AI is transforming marketing, but its power also creates risks. To stay competitive and trusted, brands need clear ethical practices.</p><ol><li>Data privacy is the top concern</li></ol><p>AI systems rely on massive consumer datasets to deliver personalized campaigns. If companies aren&#x2019;t transparent about how data is collected and used, they risk violating regulations like <a href="https://gdpr-info.eu/"><u>GDPR (General Data Protection Regulation)</u></a> &#x2014;and losing customer trust.</p><ol start="2"><li>Bias in AI is a real risk</li></ol><p><a href="https://edri.org/wp-content/uploads/2021/06/EDRi_Discrimination_Online.pdf"><u>Algorithms can unintentionally favor or exclude certain groups</u></a>, leading to unfair targeting. Regular audits and diverse training data are essential to keep marketing inclusive.</p><ol start="3"><li>Transparency builds confidence</li></ol><p>Many AI models act like &#x201C;black boxes,&#x201D; making decisions that are hard to explain. Marketers who clearly show how AI influences content, ads, and customer experiences will stand out as trustworthy.</p><ol start="4"><li>AI will reshape jobs</li></ol><p>While automation improves efficiency, it can also displace traditional roles. The solution is reskilling: training marketers to prompt, refine, and collaborate with AI rather than compete against it.</p><p>Ignoring these ethical questions doesn&#x2019;t just risk fines&#x2014;it can erode brand credibility in both traditional search and AI-driven discovery. Companies that lead with responsibility will also lead in visibility.</p><div class="kg-card kg-callout-card kg-callout-card-green"><div class="kg-callout-emoji">&#x1F4A1;</div><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">Content Collision provides performance-based digital PR services and B2B content marketing services for tech startups in APAC and beyond. </strong></b></i><a href="https://calendly.com/contentcollision/call-with-c2?ref=contentgrip.com"><u><i><b><strong class="italic underline" style="white-space: pre-wrap;">Book a discovery call</strong></b></i></u></a><i><b><strong class="italic" style="white-space: pre-wrap;"> to learn more.</strong></b></i></div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/contentcollision/call-with-c2?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a call with Content Collision (APAC PR services) - Content Collision</div><div class="kg-bookmark-description">Thanks for booking a call with Content Collision, a digital PR agency for tech startups in APAC.Let&#x2019;s chat a bit about your content needs and see if C2 is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your company email and website, along with the reason for your</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://assets.calendly.com/assets/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a.png" alt="The future of AI in marketing 2025: trends, tools and strategies"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://d3v0px0pttie1i.cloudfront.net/uploads/user/logo/30405695/opengraph_37f57ed8.jpg?source=opengraph" alt="The future of AI in marketing 2025: trends, tools and strategies" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="frequently-asked-questions-faqs">Frequently asked questions (FAQs)</h2><h3 id="1-what-is-ai-in-marketing">1. What is AI in marketing?</h3><p>AI in marketing refers to the use of artificial intelligence technologies to enhance marketing processes, strategies, and outcomes. From automating repetitive tasks to providing predictive analytics, AI enables marketers to better understand and engage with their audiences.</p><p>Through machine learning and natural language processing, AI tools analyze vast amounts of data to uncover insights, predict customer behavior, and optimize campaigns. These tools are already transforming areas like customer segmentation, content creation, and advertising.</p><h3 id="2-how-to-use-ai-in-marketing">2. How to use AI in marketing</h3><p>To integrate AI into your marketing strategy, follow these actionable steps:</p><ol><li><strong>Assess your needs</strong>: Identify the specific marketing challenges you aim to address, such as improving customer segmentation, creating personalized content, or optimizing ad placements.</li><li><strong>Choose the right tools</strong>: Select AI platforms that align with your objectives. Tools like HubSpot for marketing automation, Jasper AI for content creation, and Salesforce Einstein for predictive analytics are excellent options.</li><li><strong>Train your team</strong>: Ensure your marketing team understands how to use AI tools effectively. Provide training and resources to enhance their skills.</li><li><strong>Monitor and refine</strong>: Continuously evaluate the performance of AI-driven initiatives and adjust strategies as needed for optimal results.</li></ol><h2 id="looking-for-more-insights-into-the-future-of-ai">Looking for more insights into the future of AI?</h2><p>Here are some more articles that explore the future of AI:</p><ul><li><a href="https://www.contentgrip.com/manus-ai-for-marketing/"><u>https://www.contentgrip.com/manus-ai-for-marketing/</u></a></li><li><u>https://www.contentgrip.com/ai-agents-for-marketers/</u></li><li><a href="https://www.contentgrip.com/ai-agents-for-marketing/#whats-next-for-ai-agents-in-marketing"><u>https://www.contentgrip.com/ai-agents-for-marketing/</u></a></li><li><a href="https://www.contentgrip.com/impact-of-ai-on-marketing-careers/"><u>https://www.contentgrip.com/impact-of-ai-on-marketing-careers/</u></a></li><li><u>https://www.contentgrip.com/the-future-of-video-advertising-ai-powered-solutions-explained/</u></li></ul><div class="kg-card kg-callout-card kg-callout-card-grey"><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">This post is created by ContentGrow, providing scalable and tailored content creation services for B2B brands and publishers worldwide.</strong></b></i><a href="https://calendly.com/enrickoman/call-with-contentgrow"> <u><i><b><strong class="italic underline" style="white-space: pre-wrap;">Book a discovery call</strong></b></i></u></a><i><b><strong class="italic" style="white-space: pre-wrap;"> to learn more.</strong></b></i></div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/enrickoman/call-with-contentgrow?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a call with ContentGrow (for brands &amp; publishers) - ContentGrow</div><div class="kg-bookmark-description">Thanks for booking a call with ContentGrow, a managed talent network of freelance media professionals ready to serve brands, publishers, and global content teams.Let&#x2019;s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://assets.calendly.com/assets/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a.png" alt="The future of AI in marketing 2025: trends, tools and strategies"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://d3v0px0pttie1i.cloudfront.net/uploads/user/logo/13226712/opengraph_4dc79812.png?source=opengraph" alt="The future of AI in marketing 2025: trends, tools and strategies" onerror="this.style.display = &apos;none&apos;"></div></a></figure><figure class="kg-card kg-image-card"><img src="https://lh7-us.googleusercontent.com/ZxWxhMCW8lR11BHPUxPNrQNNShtZizRnC-zJn6y8smTFUVIC062jdj9pwI9l4fgZrft66PrzE63dRkMIl_vhbk5TJ9hXUR0x8nmWF-fZa94bEolMygCsG_YqoUyqOqyDUfNppp-9Tzoqa89hzKp1bNQ" class="kg-image" alt="The future of AI in marketing 2025: trends, tools and strategies" loading="lazy" width="1000" height="563"></figure>]]></content:encoded></item><item><title><![CDATA[Bose launches brand anthem to reframe sound as essential, not optional]]></title><description><![CDATA[Bose bets on music’s emotional power with its first brand anthem. Marketers, take note.]]></description><link>https://www.contentgrip.com/bose-brand-anthem/</link><guid isPermaLink="false">68c776d89cfd81000179b156</guid><category><![CDATA[Martech]]></category><category><![CDATA[News]]></category><dc:creator><![CDATA[Patrecia Meliana]]></dc:creator><pubDate>Mon, 15 Sep 2025 08:00:19 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2025/09/Bose-launches-brand-anthem-to-reframe-sound-as-essential--not-optional.webp" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2025/09/Bose-launches-brand-anthem-to-reframe-sound-as-essential--not-optional.webp" alt="Bose launches brand anthem to reframe sound as essential, not optional"><p>Bose is rewriting how it wants to be heard. With the debut of its first-ever brand anthem, the audio company is moving past product specs and into emotional territory.</p><p>Its new campaign, <a href="https://www.bose.com/pressroom/music-deserves-bose?srsltid=AfmBOoqjwawcH9nzM7TXwdiDgqIEH-qW6TAUroT2mY53qavvW30tBrde"><em><u>Music deserves Bose</u></em></a>, aims to elevate Bose from a premium audio brand to a cultural essential by showing that sound doesn&#x2019;t just enhance moments, it transforms them.</p><p>This article explores how the brand&#x2019;s storytelling strategy leans on music&#x2019;s emotional pull, why marketers should take note of its creative approach, and what it signals for brand campaigns that want to go beyond product positioning.</p><h2 id="short-on-time">Short on time?</h2><p>Here is a table of content for quick access:</p><ul><li><a href="https://www.contentgrip.com/bose-brand-anthem/#bose-repositions-through-music-and-emotion" rel="noreferrer">What happened: Bose repositions through music and emotion</a></li><li><a href="https://www.contentgrip.com/bose-brand-anthem/#context-sound-as-a-brand-differentiator" rel="noreferrer">Context: Sound as a brand differentiator</a></li><li><a href="https://www.contentgrip.com/bose-brand-anthem/#what-marketers-should-know" rel="noreferrer">What marketers should know</a></li></ul><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/brands-thriving-with-gen-z/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Gen Z consumer trends and key insights for 2024 success</div><div class="kg-bookmark-description">Discover how 5 brands are captivating Gen Z with fresh approaches, social responsibility, and authentic engagement.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-869.png" alt="Bose launches brand anthem to reframe sound as essential, not optional"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/5-brands-thriving-with-Gen-Z-what-they-re-doing-right-121.webp" alt="Bose launches brand anthem to reframe sound as essential, not optional" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="bose-repositions-through-music-and-emotion"><strong>Bose repositions through music and emotion</strong></h2><p>The nearly two-minute spot marks a creative first for the 60-year-old brand. It opens in a world without music&#x2014;awkward Mars landings, cringey kisses, mundane commutes&#x2014;and then flips each scenario the moment the soundtrack kicks in. Suddenly, everything becomes cinematic, electric, and emotional.</p><figure class="kg-card kg-embed-card"><iframe width="200" height="113" src="https://www.youtube.com/embed/lTXkC8GeRJ0?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen title="Life Deserves Music. Music Deserves Bose."></iframe></figure><p>The track? A mashup of Aretha Franklin&#x2019;s <em>You&#x2019;re All I Need to Get By</em> and The Royal Philharmonic Orchestra. It&#x2019;s a choice that marries nostalgia with grandeur. The goal is to connect with both legacy listeners and a broader generation of music lovers.</p><p>The campaign launched in the US and UK across streaming, broadcast, digital, and social platforms. It was timed to coincide with the MTV Video Music Awards and will also be featured heavily on Bose&#x2019;s own channels.</p><p>&#x201C;We agonised over the track, just like any music fan would when crafting a playlist,&#x201D; said Brian Carley, Bose&#x2019;s Senior Director and Creative Lead. &#x201C;We wanted the anthem to echo exactly what we believe in. That Bose is all music lovers need.&#x201D;</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/mastercard-sea-campaign/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Mastercard&#x2019;s new SEA campaign shows how safety feels</div><div class="kg-bookmark-description">Mastercard leans into quiet, human moments in its latest Southeast Asian push</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-868.png" alt="Bose launches brand anthem to reframe sound as essential, not optional"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/Mastercard-ditches-tech-tropes-in-Southeast-Asia-to-highlight-human-security-moments-1.webp" alt="Bose launches brand anthem to reframe sound as essential, not optional" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="context-sound-as-a-brand-differentiator"><strong>Context: Sound as a brand differentiator</strong></h2><p>The campaign stands out not because it promotes a product, but because it sells a feeling. Bose is positioning itself as the key to experiencing&#x2014;not just hearing&#x2014;music. This emotional storytelling aligns with a broader trend in audio branding, where brands use sound as a value-add rather than an afterthought.</p><p>It&#x2019;s also a strategic shift for a company often boxed into the &quot;high-end tech&quot; category. Bose wants to be seen as culturally relevant, emotionally resonant, and deeply tied to how people live their everyday lives. That&#x2019;s a bigger swing than just launching a new speaker or pair of earbuds.</p><p>Bose isn&#x2019;t alone in this space. Spotify recently launched its global <a href="https://www.contentgrip.com/spotify-fan-life-campaign/"><u><em>Fan Life</em> campaign</u></a> to highlight the cultural rituals of music fandoms. Amazon Music took an emotional route too, using World Cancer Day to launch <em>Louder Than Cancer</em>, a campaign about resilience through music.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/why-brands-shouldnt-ignore-music/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Why music still matters in your audio marketing strategy</div><div class="kg-bookmark-description">Brands love podcasts, but music is still where Gen Z creates and connects.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-868.png" alt="Bose launches brand anthem to reframe sound as essential, not optional"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/Why-music-still-matters-in-your-audio-marketing-strategy-1-1.webp" alt="Bose launches brand anthem to reframe sound as essential, not optional" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="what-marketers-should-know"><strong>What marketers should know</strong></h2><p>Whether you&apos;re building a brand or running campaigns, here are the takeaways from Bose&#x2019;s approach:</p><h3 id="1-lead-with-emotion-not-features"><strong>1. Lead with emotion, not features</strong></h3><p>Bose doesn&#x2019;t spend a second talking about audio specs. Instead, it lets music do the work. Marketers can learn from this shift. Emotional resonance often outperforms technical superiority when building long-term brand affinity.</p><h3 id="2-reframe-product-value-through-everyday-moments"><strong>2. Reframe product value through everyday moments</strong></h3><p>Instead of placing its product at the center, Bose highlights moments that could be improved by music. Commutes, first kisses, morning routines. The lesson is simple. Start with your audience&#x2019;s daily context, then show how your product transforms it.</p><h3 id="3-choose-your-track-like-it%E2%80%99s-your-tagline"><strong>3. Choose your track like it&#x2019;s your tagline</strong></h3><p>The song isn&#x2019;t just background noise. It&#x2019;s the campaign&#x2019;s emotional anchor. Aretha&#x2019;s voice and the orchestra&#x2019;s swell say everything Bose wants to about timelessness, depth, and connection. Music licensing is often treated as a last-minute detail. This campaign proves it should be core to the story.</p><p>Bose&#x2019;s brand anthem is a case study in how to reintroduce a legacy brand to modern audiences. It&#x2019;s not trying to convince you that Bose sounds better. It&#x2019;s showing you how sound makes everything better. For marketers, it&#x2019;s a reminder that the strongest campaigns don&#x2019;t always scream about the product. Sometimes, they just let the music play.</p><div class="kg-card kg-callout-card kg-callout-card-grey"><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">This article is created by humans with AI assistance, powered by ContentGrow. 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We provide scalable and tailored content creation services for B2B brands and publishers worldwide.Let&#x2019;s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a-387.png" alt="Bose launches brand anthem to reframe sound as essential, not optional"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/opengraph_4dc79812-343.png" alt="Bose launches brand anthem to reframe sound as essential, not optional" onerror="this.style.display = &apos;none&apos;"></div></a></figure>]]></content:encoded></item></channel></rss>

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