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  1. <?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:media="http://search.yahoo.com/mrss/"><channel><title><![CDATA[ContentGrip]]></title><description><![CDATA[AI tool insights for B2B marketers, PR pros, and journalists]]></description><link>https://www.contentgrip.com/</link><image><url>https://www.contentgrip.com/favicon.png</url><title>ContentGrip</title><link>https://www.contentgrip.com/</link></image><generator>Ghost 6.5</generator><lastBuildDate>Tue, 04 Nov 2025 08:01:19 GMT</lastBuildDate><atom:link href="https://www.contentgrip.com/rss/" rel="self" type="application/rss+xml"/><ttl>60</ttl><item><title><![CDATA[CHAGEE turns back the clock with a modern twist on Chinatown teahouses]]></title><description><![CDATA[The modern tea brand launches Pagoda House to revive community-centric tea culture]]></description><link>https://www.contentgrip.com/chagee-pagoda-house-singapore/</link><guid isPermaLink="false">6908b1b6e686e900017dac36</guid><category><![CDATA[News]]></category><category><![CDATA[Content Marketing]]></category><dc:creator><![CDATA[Patrecia Meliana]]></dc:creator><pubDate>Tue, 04 Nov 2025 08:00:37 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2025/11/CHAGEE-turns-back-the-clock-with-a-modern-twist-on-Chinatown-teahouses.webp" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2025/11/CHAGEE-turns-back-the-clock-with-a-modern-twist-on-Chinatown-teahouses.webp" alt="CHAGEE turns back the clock with a modern twist on Chinatown teahouses"><p><a href="https://chagee.com.sg/en" rel="noreferrer">CHAGEE Singapore</a> just introduced its most ambitious concept to date: <a href="https://www.timeout.com/singapore/news/chagees-new-concept-store-opens-in-a-chinatown-shophouse-with-murals-merchandise-and-cultural-workshops-103025" rel="noreferrer"><em>Pagoda House</em></a>, a retail-meets-teahouse flagship located on Pagoda Street in Chinatown.</p><p>This new space isn&#x2019;t just a place to grab a cup of tea. It&#x2019;s a full-sensory experience designed to reconnect people with community, tradition, and the evolving lifestyle of tea lovers.</p><figure class="kg-card kg-image-card"><img src="https://www.contentgrip.com/content/images/2025/11/data-src-image-a2997301-ff1b-4695-924c-e89468d6a50a.png" class="kg-image" alt="CHAGEE turns back the clock with a modern twist on Chinatown teahouses" loading="lazy" width="700" height="400" srcset="https://www.contentgrip.com/content/images/size/w600/2025/11/data-src-image-a2997301-ff1b-4695-924c-e89468d6a50a.png 600w, https://www.contentgrip.com/content/images/2025/11/data-src-image-a2997301-ff1b-4695-924c-e89468d6a50a.png 700w"></figure><p>This article explores how CHAGEE&#x2019;s Pagoda House blends heritage with contemporary retail strategy, what it signals for experiential marketing, and why this shift matters for brands aiming to anchor themselves in culture-rich engagement.</p><h2 id="short-on-time">Short on time?</h2><p>Here is a table of content for quick access:</p><ul><li><a href="https://www.contentgrip.com/chagee-pagoda-house-singapore/#chagee-launches-flagship-pagoda-house" rel="noreferrer">What happened: CHAGEE launches flagship Pagoda House</a></li><li><a href="https://www.contentgrip.com/chagee-pagoda-house-singapore/#a-new-play-for-lifestyle-branding" rel="noreferrer">Retail meets ritual: a new play for lifestyle branding</a></li><li><a href="https://www.contentgrip.com/chagee-pagoda-house-singapore/#what-marketers-should-know" rel="noreferrer">What marketers should know</a></li><li><a href="https://www.contentgrip.com/chagee-pagoda-house-singapore/#whats-next-for-chagee" rel="noreferrer">What&#x2019;s next for CHAGEE?</a></li></ul><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/brands-thriving-with-gen-z/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Gen Z consumer trends and key insights for 2026 success</div><div class="kg-bookmark-description">Discover how 10+ brands are captivating Gen Z with fresh approaches, social responsibility, and authentic engagement.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-1118.png" alt="CHAGEE turns back the clock with a modern twist on Chinatown teahouses"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/5-brands-thriving-with-Gen-Z-what-they-re-doing-right-172.webp" alt="CHAGEE turns back the clock with a modern twist on Chinatown teahouses" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="chagee-launches-flagship-pagoda-house"><strong>CHAGEE launches flagship Pagoda House</strong></h2><p>Pagoda House marks CHAGEE&#x2019;s first physical retail concept in Singapore and serves as an homage to Chinatown&#x2019;s legacy as a social and commercial hub. The store blends design, culture, and interactivity, tapping into the growing demand for immersive brand experiences.</p><p>The two-story space features warm timber interiors, patterned tiles, and communal seating. These details are intentionally crafted to encourage conversation, much like the old teahouses that once served as gathering points for merchants and storytellers.</p><p>Outside, the store&#x2019;s fa&#xE7;ade features a custom mural titled <em>Where Jasmine Meets Orchid</em> by Tell Your Children (TYC), a local creative studio. The collaboration extends indoors as well, where an exclusive CHAGEE x TYC capsule collection is available for purchase, only at this location while stocks last.</p>
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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;">View this post on Instagram</div></div><div style="padding: 12.5% 0;"></div> <div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"><div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"></div> <div style="background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"></div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"></div></div><div style="margin-left: 8px;"> <div style=" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div> <div style=" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)"></div></div><div style="margin-left: auto;"> <div style=" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div> <div style=" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div> <div style=" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div></div></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"></div></div></a><p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/DQQNQJ6geVr/?utm_source=ig_embed&amp;utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank">A post shared by CHAGEE Singapore &#x1F1F8;&#x1F1EC; (@chagee.sg)</a></p></div></blockquote>
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  6. <p>More than just a visual refresh, the concept is part of CHAGEE&#x2019;s ongoing SG60 campaign celebrating Singapore&#x2019;s cultural identity. This follows the August release of the brand&#x2019;s Orchid Biluochun drink, another nod to local heritage through tea.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/chagee-global-tea-branding-lessons/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">What makes Chagee globally irresistible? A brand deep dive</div><div class="kg-bookmark-description">Chagee&#x2019;s brand of premium tea meets cultural storytelling&#x2014;and it&#x2019;s working worldwide.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-1117.png" alt="CHAGEE turns back the clock with a modern twist on Chinatown teahouses"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/How-Chagee-brewed-a-global-tea-empire-with-emotion-first-branding-4.webp" alt="CHAGEE turns back the clock with a modern twist on Chinatown teahouses" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="a-new-play-for-lifestyle-branding"><strong>A new play for lifestyle branding</strong></h2><p>CHAGEE&#x2019;s Pagoda House is part of a broader strategic move to elevate the brand beyond beverages. With its first foray into branded merchandise and location-specific collaborations, CHAGEE is testing the waters of lifestyle-driven retail while staying grounded in cultural storytelling.</p><p>This isn&apos;t CHAGEE&#x2019;s first creative venture. Just last month, it collaborated with POP MART on a limited-edition <em>Green Grape Milk Tea</em> featuring Hacipupu collectibles. That campaign focused on foot traffic, social media sharing, and visual merchandising, signaling a playbook aimed at younger audiences through culture rather than traditional product marketing.</p><p>By combining retail, art, and cultural engagement into a single experience, CHAGEE positions itself closer to brands like Starbucks Reserve or MUJI Caf&#xE9;. In these models, the product is just one part of a wider value proposition focused on lifestyle and identity.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/chagee-pop-mart-lifestyle-campaign/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">CHAGEE and POP MART team up for Gen Z lifestyle push</div><div class="kg-bookmark-description">The modern tea brand partners with POP MART&#x2019;s Hacipupu to launch grape tea, drive collectibles culture, and deepen Southeast Asia appeal</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-1116.png" alt="CHAGEE turns back the clock with a modern twist on Chinatown teahouses"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/CHAGEE-x-POP-MART-tea-meets-tennis-in-a-lifestyle-play-for-Gen-Z-1.webp" alt="CHAGEE turns back the clock with a modern twist on Chinatown teahouses" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="what-marketers-should-know"><strong>What marketers should know</strong></h2><p>For brands experimenting with physical retail or cultural storytelling, CHAGEE&#x2019;s Pagoda House offers some takeaways worth noting:</p><p><strong>1. Flagships aren&#x2019;t just stores. They&#x2019;re storytelling spaces</strong></p><p>CHAGEE treats Pagoda House as more than a retail outlet. It is a branded environment crafted to express values around community, creativity, and heritage. This approach shows how flagship experiences can act as long-form marketing, building emotional connection through space and narrative.</p><p><strong>2. Cultural programming drives foot traffic and brand depth</strong></p><p>From palm-reading workshops to calligraphy sessions and photo walks, CHAGEE is investing in content that brings culture into the retail experience. These micro-events convert stores into destinations, encouraging deeper audience engagement and social shareability.</p><p><strong>3. Local collaborations unlock exclusivity and relevance</strong></p><p>Working with homegrown creatives like TYC helps CHAGEE tap into street-level cultural capital. The mural gives the brand a permanent Instagram-friendly landmark, while the merch drop provides limited-edition appeal that fuels urgency and fandom.</p><h2 id="whats-next-for-chagee"><strong>What&apos;s next for CHAGEE?</strong></h2><p>From October 31 to November 2, CHAGEE is hosting a grand opening celebration that includes one-for-one drink promos, a &#x201C;Tear and Win&#x201D; giveaway with lifestyle prizes, and celebrity appearances by Mediacorp artistes Zhang Ze Tong and Nick Teo as honorary &#x201C;store managers.&#x201D;</p><p>But the real signal is long-term. With Pagoda House, CHAGEE is evolving from a modern tea brand into a cultural space-maker. This isn&#x2019;t about selling more tea&#x2014;it&#x2019;s about owning a space in the consumer&#x2019;s lifestyle and memory.</p><p>As more F&amp;B and beverage players lean into experience-first branding, marketers should take notes on how CHAGEE connects product, place, and purpose to stand out in a saturated market.</p><div class="kg-card kg-callout-card kg-callout-card-grey"><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">This article is created by humans with AI assistance, powered by ContentGrow. Ready to explore full-service content solutions starting at $2,000/month?</strong></b></i><a href="https://calendly.com/enrickoman/call-with-contentgrow"> <u><i><b><strong class="italic underline" style="white-space: pre-wrap;">Book a discovery call today</strong></b></i></u></a><i><b><strong class="italic" style="white-space: pre-wrap;">.</strong></b></i></div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/enrickoman/call-with-contentgrow?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a discovery call (for brands &amp; publishers) - ContentGrow</div><div class="kg-bookmark-description">Thanks for booking a call with ContentGrow. We provide scalable and tailored content creation services for B2B brands and publishers worldwide.Let&#x2019;s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a-508.png" alt="CHAGEE turns back the clock with a modern twist on Chinatown teahouses"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/opengraph_4dc79812-464.png" alt="CHAGEE turns back the clock with a modern twist on Chinatown teahouses" onerror="this.style.display = &apos;none&apos;"></div></a></figure>]]></content:encoded></item><item><title><![CDATA[How TikTok is reshaping the job hunt for Gen Z and millennials]]></title><description><![CDATA[Career advice is trending on TikTok, and it’s not just noise. Learn how it’s impacting recruitment and brand perception.]]></description><link>https://www.contentgrip.com/tiktok-career-coach-gen-z/</link><guid isPermaLink="false">6908b01de686e900017dac1e</guid><category><![CDATA[Reports]]></category><category><![CDATA[Martech]]></category><dc:creator><![CDATA[Patrecia Meliana]]></dc:creator><pubDate>Tue, 04 Nov 2025 02:00:25 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2025/11/How-TikTok-is-reshaping-the-job-hunt-for-Gen-Z-and-millennials.webp" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2025/11/How-TikTok-is-reshaping-the-job-hunt-for-Gen-Z-and-millennials.webp" alt="How TikTok is reshaping the job hunt for Gen Z and millennials"><p>From thirst traps to thought leadership, TikTok has long been the go-to platform for viral content. But a new shift is unfolding. It&#x2019;s quickly becoming a trusted source of career advice for Gen Z and millennials.</p><p><a href="https://online.ysu.edu/degrees/education/msed/social-media-job-search-tips/"><u>A recent survey conducted for Youngstown State University</u></a> reveals that half of young professionals have used TikTok to get job search tips, and over 1 in 10 actually landed a job because of it.</p><p>This article explores how TikTok has evolved into an informal career coach, what it means for employer branding, and how marketers and recruiters can tap into the trend.</p><h2 id="short-on-time"><strong>Short on time?</strong></h2><p>Here&#x2019;s a table of contents for quick access:</p><ul><li><a href="https://www.contentgrip.com/tiktok-career-coach-gen-z/#tiktoks-surprising-influence-on-job-seekers" rel="noreferrer">TikTok&#x2019;s surprising influence on job seekers</a></li><li><a href="https://www.contentgrip.com/tiktok-career-coach-gen-z/#why-gen-z-trusts-tiktok-over-traditional-career-sources" rel="noreferrer">Why Gen Z trusts TikTok over traditional career sources</a></li><li><a href="https://www.contentgrip.com/tiktok-career-coach-gen-z/#what-marketers-and-recruiters-should-know" rel="noreferrer">What marketers and recruiters should know</a></li></ul><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/brands-thriving-with-gen-z/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Gen Z consumer trends and key insights for 2026 success</div><div class="kg-bookmark-description">Discover how 10+ brands are captivating Gen Z with fresh approaches, social responsibility, and authentic engagement.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-1115.png" alt="How TikTok is reshaping the job hunt for Gen Z and millennials"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/5-brands-thriving-with-Gen-Z-what-they-re-doing-right-171.webp" alt="How TikTok is reshaping the job hunt for Gen Z and millennials" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="tiktoks-surprising-influence-on-job-seekers"><strong>TikTok&apos;s surprising influence on job seekers</strong></h2><p>TikTok isn&#x2019;t just shaping how young people consume content; it&#x2019;s also changing how they search for jobs, prepare resumes, and cope with career anxiety.</p><p>According to the YSU study, 50% of young professionals use TikTok for career advice. Among Gen Z, that figure jumps to 66%, compared to 43% of millennials. And for 12% of all respondents, something they learned on the app directly led to a job offer.</p><p>This isn&#x2019;t limited to one sector. In tech, 54% of professionals reported using TikTok for job advice, with nearly a quarter (24%) landing a role because of it. Healthcare and education professionals are in on it too, with usage rates at 53% and 47% respectively.</p><p>Hashtag strategies also play a role. Job seekers cited #jobsearch, #resumetips, and #careertok as the most helpful tags for discovering actionable advice.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/gen-z-search-habits-ai/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Fractl and SEL reveal key trends in Gen Z&#x2019;s search behavior</div><div class="kg-bookmark-description">New research shows that Gen Z favors ChatGPT and TikTok over Google. Here&#x2019;s what that means for brand visibility</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-1114.png" alt="How TikTok is reshaping the job hunt for Gen Z and millennials"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/Gen-Z-s-AI-search-habits-according-to-Fractl---SEL-study-1.webp" alt="How TikTok is reshaping the job hunt for Gen Z and millennials" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="why-gen-z-trusts-tiktok-over-traditional-career-sources"><strong>Why Gen Z trusts TikTok over traditional career sources</strong></h2><p>Despite career advice being TikTok&#x2019;s latest trend, young professionals are selective about which platforms they actually trust.</p><p>While LinkedIn remains the most trusted (48%), and job boards like Glassdoor and Indeed follow closely (44%), TikTok still earned a respectable 16% trust rating, beating out AI tools (18%) and formal career coaches (20%) in some cases.</p><p>Interestingly, TikTok also plays a psychological role in career planning. Around 18% of users said they use it as a &#x201C;career cushion,&#x201D; quietly upskilling, building job leads, or preparing for layoffs in the background. This is particularly common in tech (25%), where the job market remains volatile.</p><p>But it&#x2019;s not all positive. One-third of respondents said TikTok made them feel &#x201C;behind&#x201D; in their job search after watching others post wins. Over one-third (34%) felt pressure to make their job hunt look aesthetic, polishing resumes or curating LinkedIn content to match platform expectations. Nearly one in ten even took a break due to burnout.</p><p>Still, 64% said TikTok&#x2019;s career advice had never backfired. Just 8% reported a negative outcome.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/gen-z-social-media/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Gen Z and social media: what keeps them hooked?</div><div class="kg-bookmark-description">From TikTok to Instagram, Gen Z dominates social media. Find out why they scroll, post, and buy more than any other generation.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-1114.png" alt="How TikTok is reshaping the job hunt for Gen Z and millennials"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Brandon T. Suss</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/collabstr-0Vk7HEjWLDE-unsplash.jpg" alt="How TikTok is reshaping the job hunt for Gen Z and millennials" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="what-marketers-and-recruiters-should-know"><strong>What marketers and recruiters should know</strong></h2><p>Marketers and employer brand leads should be paying close attention. TikTok isn&#x2019;t just a discovery channel for trends. It&#x2019;s influencing how your future hires think, act, and plan their careers. Here&#x2019;s how to get in front of the trend without falling into the noise:</p><h3 id="1-build-your-employer-brand-in-tiktok-friendly-formats"><strong>1. Build your employer brand in TikTok-friendly formats</strong></h3><p>If you&apos;re trying to attract Gen Z, don&apos;t wait for them to come to your careers page. Show up where they scroll. Quick tips, office culture clips, and transparent Q&amp;As about your hiring process can go a long way. Think less polished corporate video, more authentic TikTok energy.</p><h3 id="2-partner-with-career-creators-not-just-influencers"><strong>2. Partner with career creators, not just influencers</strong></h3><p>Move beyond lifestyle influencers and look at creators who specialize in career advice. These are the new gatekeepers of Gen Z job-seeking behavior. Partnering with creators in the #careertok space could help surface your brand to relevant, motivated job seekers.</p><h3 id="3-watch-for-%E2%80%9Ccareer-cushioning%E2%80%9D-as-a-signal-not-a-threat"><strong>3. Watch for &#x201C;career cushioning&#x201D; as a signal, not a threat</strong></h3><p>If you&apos;re seeing quiet disengagement from younger employees, they might be preparing for change. Content on TikTok often encourages discreet upskilling or side-hustle building. Instead of cracking down, consider offering internal upskilling programs to retain top talent.</p><h3 id="4-rethink-your-linkedin-strategy"><strong>4. Rethink your LinkedIn strategy</strong></h3><p>While LinkedIn remains the top source of trust, it&#x2019;s also a pressure cooker. Young professionals say they feel compelled to aestheticize their job searches there. This is your cue to ditch performative content and lean into real stories that highlight growth, mentorship, and transparency.</p><p>Whether it&#x2019;s resume hacks or quiet career cushioning, TikTok is helping young professionals navigate a chaotic job market with humor, honesty, and hustle. For brands, recruiters, and marketers, the message is clear. If you want to understand the future of work, don&#x2019;t ignore what&#x2019;s happening on #careertok.</p><p>The smart move? Treat TikTok as an early signal channel, one that shows you what candidates care about before they show up in your ATS.</p><div class="kg-card kg-callout-card kg-callout-card-grey"><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">This article is created by humans with AI assistance, powered by ContentGrow. Ready to explore full-service content solutions starting at $2,000/month?</strong></b></i><a href="https://calendly.com/enrickoman/call-with-contentgrow"> <u><i><b><strong class="italic underline" style="white-space: pre-wrap;">Book a discovery call today</strong></b></i></u></a><i><b><strong class="italic" style="white-space: pre-wrap;">.</strong></b></i></div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/enrickoman/call-with-contentgrow?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a discovery call (for brands &amp; publishers) - ContentGrow</div><div class="kg-bookmark-description">Thanks for booking a call with ContentGrow. We provide scalable and tailored content creation services for B2B brands and publishers worldwide.Let&#x2019;s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a-507.png" alt="How TikTok is reshaping the job hunt for Gen Z and millennials"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/opengraph_4dc79812-463.png" alt="How TikTok is reshaping the job hunt for Gen Z and millennials" onerror="this.style.display = &apos;none&apos;"></div></a></figure>]]></content:encoded></item><item><title><![CDATA[OH!SOME turns Pixar nostalgia into collectibles for daily life]]></title><description><![CDATA[OH!SOME’s Disney collaboration shows how IP nostalgia can drive regional brand engagement]]></description><link>https://www.contentgrip.com/ohsome-disney-nostalgia-collab/</link><guid isPermaLink="false">690429c8e686e900017dab99</guid><category><![CDATA[News]]></category><category><![CDATA[Content Marketing]]></category><dc:creator><![CDATA[Patrecia Meliana]]></dc:creator><pubDate>Mon, 03 Nov 2025 12:00:38 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2025/11/OH-SOME-turns-Pixar-nostalgia-into-collectibles-for-daily-life.webp" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2025/11/OH-SOME-turns-Pixar-nostalgia-into-collectibles-for-daily-life.webp" alt="OH!SOME turns Pixar nostalgia into collectibles for daily life"><p>Lifestyle brand OH!SOME is tapping into the emotional power of Pixar storytelling with two new IP-driven collections inspired by Toy Story and Zootopia.</p><p><a href="https://www.antaranews.com/berita/5186765/ohsome-hadirkan-koleksi-baru-terinspirasi-film-toy-story-dan-zootopia"><u>The launches</u></a>, which went live across Asia on 15 October 2025, underscore how character licensing can be translated into regionally resonant retail strategies.</p><p>This article explores how OH!SOME&apos;s latest drop turns beloved animated IP into tactile brand experiences, and what it signals for marketers focused on experiential retail, fan economy, and character licensing.</p><h2 id="short-on-time">Short on time?</h2><p>Here&#x2019;s a table of contents for quick access:</p><ul><li><a href="https://www.contentgrip.com/ohsome-disney-nostalgia-collab/#pixar-nostalgia-meets-functional-lifestyle-products" rel="noreferrer">Pixar nostalgia meets functional lifestyle products</a></li><li><a href="https://www.contentgrip.com/ohsome-disney-nostalgia-collab/#pizza-planet-gets-a-merchandising-moment" rel="noreferrer">Toy Story turns 30: Pizza Planet gets a merchandising moment</a></li><li><a href="https://www.contentgrip.com/ohsome-disney-nostalgia-collab/#zootopia-hits-the-road-with-travel-friendly-essentials" rel="noreferrer">Zootopia hits the road with travel-friendly essentials</a></li><li><a href="https://www.contentgrip.com/ohsome-disney-nostalgia-collab/#what-marketers-should-know" rel="noreferrer">What marketers should know</a></li></ul><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/nostalgia-marketing-to-gen-z/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Why Gen Z loves nostalgia marketing</div><div class="kg-bookmark-description">From vinyl records to flip phones&#x2014;how brands are tapping into Gen Z&#x2019;s surprising love for pre-digital aesthetics.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-1112.png" alt="OH!SOME turns Pixar nostalgia into collectibles for daily life"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/Nostalgia-marketing-how-brands-connect-with-Gen-Z-through-Y2K-8.webp" alt="OH!SOME turns Pixar nostalgia into collectibles for daily life" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="pixar-nostalgia-meets-functional-lifestyle-products">Pixar nostalgia meets functional lifestyle products</h2><p>With over 150 stores in Southeast Asia and backing from Blue Origin Group, OH!SOME is positioning itself as more than a home and lifestyle chain. Its latest collaboration with Disney reveals a strategy built on merging art, fandom, and functionality.</p>
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transform: translateX(16px) translateY(-4px) rotate(30deg)"></div></div><div style="margin-left: auto;"> <div style=" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div> <div style=" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div> <div style=" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div></div></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"></div></div></a><p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/reel/DP-_TGrCqxi/?utm_source=ig_embed&amp;utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank">A post shared by OH!SOME SINGAPORE OFFICIAL (@ohsome.sg)</a></p></div></blockquote>
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  11. <p>The Toy Story and Zootopia collections are designed not just for display but for everyday use &#x2014; from bento boxes and travel accessories to magnetic fridge art and food containers. Unlike standard IP merch, the collections integrate design into daily routines, making character nostalgia a lifestyle.</p><p>It&#x2019;s not the first time OH!SOME has leaned into Disney IP. The brand previously launched a Mickey Mouse-themed &#x201C;OH!SOME one is more&#x201D; campaign to mark its first anniversary, featuring denim accessories and red-shorts-inspired coin purses. This ongoing partnership gives OH!SOME a pipeline of ready-made emotional triggers that speak directly to childhood memories and fan-driven communities.</p><h2 id="pizza-planet-gets-a-merchandising-moment">Pizza Planet gets a merchandising moment</h2><p>To celebrate the 30th anniversary of Toy Story, OH!SOME&#x2019;s collection pulls directly from the Pizza Planet scene in the original 1995 film. Known for its retro-futuristic aesthetic and arcade alien vibes, Pizza Planet is a visual touchstone that resonates across generations.</p><p>The new line transforms that setting into tangible, daily-use items like tableware, storage, and magnets, bringing Pixar&#x2019;s world into the home with a wink of nostalgia. It&#x2019;s a move that doesn&#x2019;t just celebrate a milestone but invites fans to relive it repeatedly, one meal or fridge trip at a time.</p><p>To deepen the experience, OH!SOME stores are now hosting themed check-in spots for social sharing and nostalgia activation. Fans can also take part in an Instagram challenge through October, creating user-generated momentum around the launch with mystery IP gifts as incentive.</p><h2 id="zootopia-hits-the-road-with-travel-friendly-essentials">Zootopia hits the road with travel-friendly essentials</h2><p>Running alongside the Toy Story drop is OH!SOME&#x2019;s Zootopia-inspired &quot;On The Road&quot; collection. The theme centers on mobility and style, introducing items designed for commuting or quick getaways.</p><p>While the Zootopia IP might skew younger, the collection is positioned for utility across demographics &#x2014; especially Southeast Asia&#x2019;s urban youth market, which blends streetwear style with function.</p><p>This marks a shift in how IP licensing is being applied &#x2014; not just to collect-and-display items but toward everyday touchpoints. It&#x2019;s experiential branding that moves with the consumer, quite literally.</p><h2 id="what-marketers-should-know">What marketers should know</h2><p>Marketers and brand strategists eyeing lifestyle verticals or IP-driven retail collabs can pull a few lessons from OH!SOME&#x2019;s approach:</p><ol><li><strong>Don&#x2019;t just sell nostalgia &#x2014; make it useful</strong></li></ol><p>OH!SOME&#x2019;s Disney products aren&#x2019;t just decorative. By embedding nostalgia into functional items like bento boxes or travel gear, the brand extends the emotional shelf life of IP beyond impulse buys.</p><ol start="2"><li><strong>Turn stores into social activators</strong></li></ol><p>The brand&#x2019;s check-in corners and Instagram contest signal how experiential retail can drive UGC and foot traffic without big-budget activations. It&#x2019;s a lightweight but smart way to integrate digital and offline fan engagement.</p><ol start="3"><li><strong>Design around moments, not just characters</strong></li></ol><p>Rather than focusing on the Toy Story cast alone, OH!SOME zeroed in on the Pizza Planet setting &#x2014; a scene with visual cohesion and retro appeal. This kind of storytelling-by-design can create stronger thematic hooks for consumers.</p><ol start="4"><li><strong>Regional relevance matters</strong></li></ol><p>With retail footprints in Thailand, Vietnam, and Malaysia, OH!SOME&#x2019;s strategy reflects how IP resonance varies by market. From denim Mickey bags to travel kits, each drop localizes its appeal while staying anchored to the global brand.</p><p>OH!SOME&#x2019;s latest Pixar collab shows how character licensing can move beyond novelty into the realm of lifestyle integration. By aligning fan-favorite IPs with functional design and regional retail strategies, the brand offers a blueprint for how experiential merchandising can evolve.</p><p>For marketers looking to pair emotional resonance with everyday utility, OH!SOME&#x2019;s Disney rollout is one to watch.</p><div class="kg-card kg-callout-card kg-callout-card-grey"><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">This article is created by humans with AI assistance, powered by ContentGrow. Ready to explore full-service content solutions starting at $2,000/month?</strong></b></i><a href="https://calendly.com/enrickoman/call-with-contentgrow"> <u><i><b><strong class="italic underline" style="white-space: pre-wrap;">Book a discovery call today</strong></b></i></u></a><i><b><strong class="italic" style="white-space: pre-wrap;">.</strong></b></i></div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/enrickoman/call-with-contentgrow?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a discovery call (for brands &amp; publishers) - ContentGrow</div><div class="kg-bookmark-description">Thanks for booking a call with ContentGrow. We provide scalable and tailored content creation services for B2B brands and publishers worldwide.Let&#x2019;s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a-505.png" alt="OH!SOME turns Pixar nostalgia into collectibles for daily life"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/opengraph_4dc79812-461.png" alt="OH!SOME turns Pixar nostalgia into collectibles for daily life" onerror="this.style.display = &apos;none&apos;"></div></a></figure>]]></content:encoded></item><item><title><![CDATA[Why backlink authority still matters for B2B content success]]></title><description><![CDATA[Why content quality alone isn’t enough to rank in competitive B2B search]]></description><link>https://www.contentgrip.com/b2b-seo-backlink-authority/</link><guid isPermaLink="false">6908623de686e900017dabf6</guid><category><![CDATA[Martech]]></category><category><![CDATA[Content Marketing]]></category><dc:creator><![CDATA[ContentGrip Staff]]></dc:creator><pubDate>Mon, 03 Nov 2025 11:22:30 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2025/11/Why-backlink-authority-still-matters-for-B2B-content-success.webp" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2025/11/Why-backlink-authority-still-matters-for-B2B-content-success.webp" alt="Why backlink authority still matters for B2B content success"><p>B2B marketers are producing more content than ever, but getting that content in front of the right audience remains a persistent challenge. While strategy discussions often focus on quality, consistency, and relevance, one foundational element is usually left out: authority.</p><p>In a search-driven environment, visibility isn&#x2019;t just about addressing a topic or following best practices. It&#x2019;s about how search engines perceive that content. One of the most influential factors in that perception is backlink authority. Even in 2025, it plays a central role in determining whether your content stands out or stays buried, especially in competitive B2B spaces.</p><h2 id="why-backlink-authority-still-matters-in-b2b-seo">Why backlink authority still matters in B2B SEO</h2><p>In B2B search, competition runs deep. Dozens of companies might target the same keyword using equally solid content. Many of them have already built strong domain authority, making it difficult for newer or smaller brands to break through, even when their content is better.</p><p>Backlinks, particularly those from trusted and relevant sources, are still among the most powerful signals search engines use to evaluate credibility. Understanding <a href="https://www.contentgrip.com/seo-tips-increase-organic-traffic/" rel="noreferrer">how backlink authority affects SEO results</a> helps explain why even strong content can struggle to rank without credible links. They help determine whether a page can be trusted and, in turn, influence its ranking.</p><p>This point becomes even more important in niche B2B markets, where buying cycles are long, content needs to educate deeply, and the number of high-value keywords is limited. In these environments, a single well-ranked article can drive meaningful business outcomes, but only if it&#x2019;s discoverable. Without authoritative backlinks, even exceptional content may never reach its potential.</p><h2 id="what-makes-a-backlink-authoritative">What makes a backlink authoritative?</h2><p>Not all backlinks are created equal. The links that move the needle usually come from sources that carry their own credibility, especially within a specific industry or vertical. These links appear within relevant editorial content, rather than in footers, low-quality directories, or unrelated blogrolls.</p><p>Several factors contribute to backlink authority:</p><ul><li>The credibility and relevance of the linking site</li><li>The placement of the link within meaningful content</li><li>The contextual relationship between the source and the destination</li></ul><p>For example, a contextual mention in a respected SaaS publication that links to your content on product positioning adds far more value than a link from an unrelated aggregator. It can also bring in qualified referral traffic, not just SEO benefits.</p><p>Backlinks aren&#x2019;t just technical assets. They also shape how real readers see your brand. Credible mentions from known industry sites can reinforce trust and position your company as a subject-matter expert. For a deeper breakdown of how authority is assessed, this <a href="https://moz.com/learn/seo/backlinks"><u>guide from Moz</u></a> covers the essentials.</p><h2 id="the-content-team-blind-spot-ignoring-off-page-seo">The content team blind spot: ignoring off-page SEO</h2><p>Content teams tend to prioritize planning, production, and distribution, and for good reason. But that focus can lead to overlooking off-page factors that impact performance, such as backlinks. In many organizations, link building falls entirely under the purview of SEO or technical teams. Sometimes it&#x2019;s outsourced or deprioritized altogether.</p><p>That disconnect limits results. Content might be well-written and optimized, but without signals of authority, it may not rank or reach the intended audience.</p><p>In B2B industries, where search results are often dominated by well-established domains, the <a href="https://stellarseo.com/"><u>importance of custom link building for content</u></a> becomes clear. Tailored outreach strategies focus on earning backlinks from sources that are both topically relevant and authoritative. These high-quality links provide the kind of support content needs to compete in search. Generic link-building efforts often miss that mark, lacking the context and alignment required to lift even the most well-crafted content.</p><h2 id="how-to-align-content-strategy-with-link-acquisition">How to align content strategy with link acquisition</h2><p>Integrating link building into your content workflow isn&#x2019;t about creating SEO-first assets. It&#x2019;s about understanding that content needs both value and visibility to perform. Authority doesn&#x2019;t happen by accident; it&#x2019;s built with intention.</p><p>Some formats naturally attract links. These include original research, in-depth how-to guides, expert commentaries, and well-articulated opinion pieces. Creating this kind of content makes it easier for relevant sources to link to it, because it adds something worth referencing.</p><p>More importantly, link acquisition should be built into the strategy from the beginning. During the planning stage, teams can identify which pieces are most likely to benefit from outreach and flag them for post-publish support. Coordinating these efforts may involve working with digital PR, SEO, or partnership teams. The goal isn&#x2019;t speed; it&#x2019;s sustainability. Earning meaningful backlinks is a long game, but one that pays off in lasting authority and improved visibility.</p><h2 id="what-b2b-teams-can-do-differently">What B2B teams can do differently</h2><p>Most B2B teams are already investing time and budget into quality content. But without a parallel investment in authority, they&#x2019;re often missing out on the full impact. It starts with an audit to identify which pieces are ranking, which ones aren&#x2019;t, and which have potential but lack link equity.</p><p>From there, refine your outreach strategy. Focus on gaining links that are both relevant and valuable rather than chasing large quantities. A few well-placed backlinks from industry sources will do far more than a dozen from generic sites.</p><p>Internal collaboration also plays a key role. When SEO, content, and PR teams share priorities, it becomes easier to support link-worthy content and build momentum over time.</p><p>For a practical example of how this kind of alignment supports long-term growth, take a look at this <a href="https://www.contentgrip.com/content-marketing-seo-growth-strategies/"><u>guide on SEO-focused content strategies</u></a>.</p><h2 id="conclusion">Conclusion</h2><p>Authority still shapes how content performs, especially in B2B search, where competition is intense and the cost of invisibility is high. Teams that focus solely on creation without considering how their content earns trust and credibility limit their return on effort.</p><p>By integrating strategic link building into content planning, B2B marketers give their content the traction it needs to rise in search and reach the audiences it was designed for. When authority and quality go hand in hand, results tend to follow.</p>]]></content:encoded></item><item><title><![CDATA[Cathay’s short film invites travelers to slow down, explore, and get inspired]]></title><description><![CDATA[Cathay’s newest brand push invites travelers to rethink how they experience a destination]]></description><link>https://www.contentgrip.com/cathay-short-film-cultural-tourism/</link><guid isPermaLink="false">69042a4ce686e900017dabb3</guid><category><![CDATA[News]]></category><category><![CDATA[Content Marketing]]></category><category><![CDATA[Martech]]></category><dc:creator><![CDATA[Patrecia Meliana]]></dc:creator><pubDate>Mon, 03 Nov 2025 08:00:49 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2025/11/Cathay---s-short-film-invites-travelers-to-slow-down--explore--and-get-inspired.webp" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2025/11/Cathay---s-short-film-invites-travelers-to-slow-down--explore--and-get-inspired.webp" alt="Cathay&#x2019;s short film invites travelers to slow down, explore, and get inspired"><p>In an era where most travel ads chase speed, luxury, or adventure, Cathay is taking a more introspective route.</p><p>The Hong Kong-based airline has launched a short film titled <a href="https://www.aerocontact.com/videos/142202-art-and-travel-in-hong-kong-slowly-explored-fully-inspired-cathay-x-westk"><em><u>Slowly explore, fully inspired</u></em></a>, a creative campaign that celebrates the connection between art and travel. Directed by Thai filmmaker Chayanop Boonprakob and starring Thai content creator Pimtha alongside model-actor Alexander Yue, the film is as much about emotional resonance as it is about destination marketing.</p><p>This article explores how the film fits into Cathay&#x2019;s broader brand strategy, why cultural storytelling is gaining traction in travel marketing, and what this means for tourism marketers targeting regional and global audiences.</p><h2 id="short-on-time">Short on time?</h2><p>Here is a table of content for quick access:</p><ul><li><a href="https://www.contentgrip.com/cathay-short-film-cultural-tourism/#a-cinematic-ode-to-slowing-down" rel="noreferrer">A cinematic ode to slowing down</a></li><li><a href="https://www.contentgrip.com/cathay-short-film-cultural-tourism/#a-campaign-built-on-cultural-credibility" rel="noreferrer">A campaign built on cultural credibility</a></li><li><a href="https://www.contentgrip.com/cathay-short-film-cultural-tourism/#what-marketers-should-know" rel="noreferrer">What marketers should know</a></li></ul><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/brands-thriving-with-gen-z/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Gen Z consumer trends and key insights for 2026 success</div><div class="kg-bookmark-description">Discover how 10+ brands are captivating Gen Z with fresh approaches, social responsibility, and authentic engagement.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-1113.png" alt="Cathay&#x2019;s short film invites travelers to slow down, explore, and get inspired"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/5-brands-thriving-with-Gen-Z-what-they-re-doing-right-170.webp" alt="Cathay&#x2019;s short film invites travelers to slow down, explore, and get inspired" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="a-cinematic-ode-to-slowing-down"><strong>A cinematic ode to slowing down</strong></h2><p>The five-minute short film follows Rachel (played by Pimtha), a tourist in Hong Kong who feels overwhelmed by her hyper-scheduled itinerary, courtesy of her efficiency-obsessed boyfriend (Yue).</p><p>The narrative shifts when a mishap at M+, the museum of contemporary visual culture, forces the couple to pause and discover Hong Kong through a more thoughtful lens.</p><figure class="kg-card kg-embed-card"><iframe width="200" height="113" src="https://www.youtube.com/embed/AREm8B1huFs?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen title="Art and Travel in Hong Kong | Slowly Explored, Fully Inspired | Cathay x WestK"></iframe></figure><p>The piece uses humor and emotional beats to show how travel, like art, becomes meaningful when approached with curiosity instead of a checklist.</p><p>By spotlighting the West Kowloon Cultural District, home to M+ and a focal point for contemporary art in Asia, the film positions Hong Kong as more than just a shopping and dining hub. It becomes a place of reflection, exploration, and cultural exchange.</p><h2 id="a-campaign-built-on-cultural-credibility"><strong>A campaign built on cultural credibility</strong></h2><p>The film is the latest expression of Cathay&#x2019;s three-year strategic partnership with the West Kowloon Cultural District Authority (WKCDA), which began in 2023. As the WKCDA&#x2019;s exclusive travel partner, Cathay has supported artist exchanges, promoted major exhibitions, and aligned its brand with Hong Kong&#x2019;s growing reputation as a global cultural bridge between East and West.</p><p>This partnership is part of a broader repositioning effort for both Cathay and Hong Kong. As the city rebounds from years of travel disruptions, campaigns like this help reshape its narrative. Hong Kong is now being framed as a culturally rich experience, not just a transactional stopover.</p><p>For marketers, this signals a growing trend. Cultural cachet is becoming a competitive differentiator in destination branding.</p><h2 id="what-marketers-should-know"><strong>What marketers should know</strong></h2><p>Here&#x2019;s what travel, tourism, and brand marketers can learn from Cathay&#x2019;s artful repositioning strategy:</p><p><strong>1. Emotional storytelling outperforms product placement</strong></p><p>Rather than selling seats or fares, the film sells a mindset. Slowing down, staying curious, and experiencing a destination on a deeper level. This kind of value-based messaging can create stronger emotional connections and brand recall.</p><p><strong>2. Strategic partnerships add credibility</strong></p><p>By collaborating with the WKCDA, Cathay gains credibility in the arts and culture space. For marketers, this is a reminder that the right partnerships can reinforce brand values and open doors to new narratives.</p><p><strong>3. Cultural content offers differentiation in crowded markets</strong></p><p>In Asia&#x2019;s competitive travel space, heritage, history, and art are underutilized storytelling tools. Brands that lean into these elements can stand out among experience-hungry travelers, especially Gen Z and millennial segments seeking authenticity.</p><p><strong>4. Influencer-led content can cross borders</strong></p><p>Casting Thai influencer Pimtha, who has more than four million followers, and Australia-born Yue, who is based in Singapore, shows a clear intent to tap regional audiences. For campaigns targeting cross-border engagement, smart casting is more strategic than simply adding celebrity presence.</p><p>Cathay&#x2019;s campaign is a timely signal for marketers in travel, culture, and lifestyle sectors. As the wave of &#x201C;revenge travel&#x201D; fades, audiences are showing renewed interest in intentional and meaningful experiences. This opens up fresh space for campaigns that value presence over pace and culture over convenience.</p><p>If you&#x2019;re marketing a destination, cultural venue, or experience-based brand, Cathay&#x2019;s approach offers a playbook worth studying. The message is clear. People are looking for more than just places to go. They want reasons to feel inspired while they&#x2019;re there.</p><div class="kg-card kg-callout-card kg-callout-card-grey"><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">This article is created by humans with AI assistance, powered by ContentGrow. Ready to explore full-service content solutions starting at $2,000/month?</strong></b></i><a href="https://calendly.com/enrickoman/call-with-contentgrow"> <u><i><b><strong class="italic underline" style="white-space: pre-wrap;">Book a discovery call today</strong></b></i></u></a><i><b><strong class="italic" style="white-space: pre-wrap;">.</strong></b></i></div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/enrickoman/call-with-contentgrow?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a discovery call (for brands &amp; publishers) - ContentGrow</div><div class="kg-bookmark-description">Thanks for booking a call with ContentGrow. We provide scalable and tailored content creation services for B2B brands and publishers worldwide.Let&#x2019;s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a-506.png" alt="Cathay&#x2019;s short film invites travelers to slow down, explore, and get inspired"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/opengraph_4dc79812-462.png" alt="Cathay&#x2019;s short film invites travelers to slow down, explore, and get inspired" onerror="this.style.display = &apos;none&apos;"></div></a></figure>]]></content:encoded></item><item><title><![CDATA[When is creativity at its peak? Adobe Express’ global study breaks it down]]></title><description><![CDATA[Adobe Express’ latest data shows when people feel most creative and how marketers can work smarter around it]]></description><link>https://www.contentgrip.com/adobe-creativity-peak-study/</link><guid isPermaLink="false">690425fee686e900017dab75</guid><category><![CDATA[Reports]]></category><category><![CDATA[Content Marketing]]></category><dc:creator><![CDATA[Patrecia Meliana]]></dc:creator><pubDate>Mon, 03 Nov 2025 02:00:14 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2025/10/When-is-creativity-at-its-peak-Adobe-Express----global-study-breaks-it-down.webp" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2025/10/When-is-creativity-at-its-peak-Adobe-Express----global-study-breaks-it-down.webp" alt="When is creativity at its peak? Adobe Express&#x2019; global study breaks it down"><p>Most marketers spend hours refining creative work under tight deadlines, but when are we actually at our best creatively?</p><p><a href="https://www.adobe.com/express/learn/blog/when-creativity-peaks"><u>Adobe&#x2019;s new study, <em>When Is Creativity at Its Peak?</em></u></a>, surveyed over 6,500 professionals across Asia-Pacific, Europe, and North America to uncover when people feel most inspired, where creativity flows most naturally, and how tools like AI are influencing that process.</p><p>This article breaks down the key findings and what they mean for marketers, content teams, and creative operations leaders trying to optimize both productivity and output.</p><h2 id="short-on-time"><strong>Short on time?</strong></h2><p>Here&#x2019;s a quick table of contents for easy access:</p><ul><li><a href="https://www.contentgrip.com/adobe-creativity-peak-study/#what-the-adobe-study-found-about-peak-creativity" rel="noreferrer">What the Adobe study found about peak creativity</a></li><li><a href="https://www.contentgrip.com/adobe-creativity-peak-study/#how-culture-and-region-affect-creativity" rel="noreferrer">How culture and region affect creativity</a></li><li><a href="https://www.contentgrip.com/adobe-creativity-peak-study/#ais-role-in-creative-energy" rel="noreferrer">AI&apos;s role in creative energy</a></li><li><a href="https://www.contentgrip.com/adobe-creativity-peak-study/#what-marketers-should-know" rel="noreferrer">What marketers should know</a></li></ul><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/brands-thriving-with-gen-z/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Gen Z consumer trends and key insights for 2024 success</div><div class="kg-bookmark-description">Discover how 5 brands are captivating Gen Z with fresh approaches, social responsibility, and authentic engagement.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-1111.png" alt="When is creativity at its peak? Adobe Express&#x2019; global study breaks it down"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/5-brands-thriving-with-Gen-Z-what-they-re-doing-right-169.webp" alt="When is creativity at its peak? Adobe Express&#x2019; global study breaks it down" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="what-the-adobe-study-found-about-peak-creativity"><strong>What the Adobe study found about peak creativity</strong></h2><p>According to Adobe&#x2019;s research, <strong>creativity peaks between 7&#x2013;11 AM</strong>, with productivity gradually declining as the day progresses. Specifically, 34% of respondents said they feel most creative in the morning, while only 13% felt most creative in the evening hours.</p><p>Other key findings:</p><ul><li><strong>Tuesdays and Wednesdays</strong> are the most creative days of the week</li><li><strong>Home</strong> is the top creativity zone for 59% of respondents, followed by the office and coworking spaces</li><li><strong>Music</strong> is a leading creativity trigger, helping 41% of respondents get into a creative mindset</li></ul><figure class="kg-card kg-image-card"><img src="https://www.contentgrip.com/content/images/2025/10/data-src-image-9cba8fc8-a26c-4da7-a5e0-7f4df42f2ff6.png" class="kg-image" alt="When is creativity at its peak? Adobe Express&#x2019; global study breaks it down" loading="lazy" width="728" height="1600" srcset="https://www.contentgrip.com/content/images/size/w600/2025/10/data-src-image-9cba8fc8-a26c-4da7-a5e0-7f4df42f2ff6.png 600w, https://www.contentgrip.com/content/images/2025/10/data-src-image-9cba8fc8-a26c-4da7-a5e0-7f4df42f2ff6.png 728w" sizes="(min-width: 720px) 720px"></figure><p>These patterns were surprisingly consistent across regions and industries, but certain nuances stood out when digging deeper into demographics and cultural contexts.</p><h2 id="how-culture-and-region-affect-creativity"><strong>How culture and region affect creativity</strong></h2><p>The study uncovered notable regional variations in what fuels creativity.</p><ul><li><strong>Japanese respondents</strong> were more likely to say they felt most creative late at night, which is a contrast to the global morning trend</li><li>In contrast, <strong>India, the UK, and the US</strong> leaned heavily toward early-morning creative bursts</li><li><strong>Millennials (25&#x2013;39 years old)</strong> showed a preference for early-day creativity, aligning with traditional work hours</li><li><strong>Gen Z (18&#x2013;24)</strong> was more likely to cite evening or night-time creative zones</li></ul><p>Adobe also linked these preferences to the flexibility of work environments. Countries and workplaces that offered <strong>hybrid or remote setups</strong> had higher reported creativity levels. This suggests that control over one&#x2019;s schedule directly influences creative output.</p><h2 id="ais-role-in-creative-energy"><strong>AI&apos;s role in creative energy</strong></h2><p>One standout insight: <strong>more than 60% of respondents said that </strong><a href="https://www.contentgrip.com/ai-marketing-tools/"><strong><u>AI tools</u></strong></a><strong> help them get into a creative mindset faster.</strong></p><p>However, the emotional connection to creativity remains personal. While AI can accelerate ideation, most participants emphasized that <strong>authentic inspiration still requires human inputs like mood, environment, and emotional state</strong>.</p><p>Music, nature, and conversations with peers were all cited as bigger creativity catalysts than tech tools, but AI is clearly becoming part of the creative workflow, especially for time-strapped teams.</p><p>For marketers managing multiple campaigns or juggling regional launches, these tools could offer a smart assist, but they are no substitute for real creative thinking.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/future-ai-marketing/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">The future of marketing: AI transformations by 2026</div><div class="kg-bookmark-description">Discover AI marketing&#x2019;s future in 2026 with predictions on automation, personalization, decision-making, emerging tech, and ethical challenges.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-1110.png" alt="When is creativity at its peak? Adobe Express&#x2019; global study breaks it down"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/The-future-of-AI-in-marketing-2026-trends--tools-and-strategies-5.webp" alt="When is creativity at its peak? Adobe Express&#x2019; global study breaks it down" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="what-marketers-should-know"><strong>What marketers should know</strong></h2><p>Here&#x2019;s how marketers and creative leaders can apply Adobe&#x2019;s findings:</p><h3 id="1-time-your-briefs-and-reviews-strategically"><strong>1. Time your briefs and reviews strategically</strong></h3><p>Avoid pushing for creative output in the late afternoon. Schedule brainstorming sessions, concept reviews, and key deliverables for mornings, especially early in the week.</p><h3 id="2-give-flexibility-where-possible"><strong>2. Give flexibility where possible</strong></h3><p>Hybrid and remote models correlate with higher creative satisfaction. Letting teams self-schedule creative tasks around their personal peak hours can boost both morale and output.</p><h3 id="3-integrate-ai-without-losing-authenticity"><strong>3. Integrate AI without losing authenticity</strong></h3><p>AI tools can help remove creative blocks, but human emotion still drives the best ideas. Use AI to speed up iteration or explore drafts, not to replace human judgment.</p><h3 id="4-account-for-regional-and-generational-differences"><strong>4. Account for regional and generational differences</strong></h3><p>If your campaigns span multiple markets, consider tailoring creative timelines by region. For instance, schedule ideation later in the day for Japan-based teams while keeping early mornings reserved for North American or Indian contributors.</p><p>Adobe&#x2019;s study offers rare data-backed insight into how creativity actually works across time, space, and technology. For marketers, the big takeaway is this: <strong>optimize for creativity, not just productivity.</strong></p><p>By respecting when and how your teams do their best thinking, you can build more resonant campaigns, support sustainable workflows, and ultimately drive stronger brand performance.</p><div class="kg-card kg-callout-card kg-callout-card-grey"><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">This article is created by humans with AI assistance, powered by ContentGrow. Ready to explore full-service content solutions starting at $2,000/month?</strong></b></i><a href="https://calendly.com/enrickoman/call-with-contentgrow"> <u><i><b><strong class="italic underline" style="white-space: pre-wrap;">Book a discovery call today</strong></b></i></u></a><i><b><strong class="italic" style="white-space: pre-wrap;">.</strong></b></i></div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/enrickoman/call-with-contentgrow?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a discovery call (for brands &amp; publishers) - ContentGrow</div><div class="kg-bookmark-description">Thanks for booking a call with ContentGrow. We provide scalable and tailored content creation services for B2B brands and publishers worldwide.Let&#x2019;s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a-504.png" alt="When is creativity at its peak? Adobe Express&#x2019; global study breaks it down"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/opengraph_4dc79812-460.png" alt="When is creativity at its peak? Adobe Express&#x2019; global study breaks it down" onerror="this.style.display = &apos;none&apos;"></div></a></figure>]]></content:encoded></item><item><title><![CDATA[Exclusive: How Clean Cult’s “Join the Cult” campaign made sustainability go viral]]></title><description><![CDATA[Clean Cult’s TikTok campaign turned a taboo word into a sustainability movement. Here’s how they pulled it off]]></description><link>https://www.contentgrip.com/clean-cult-join-the-cult-tiktok-campaign/</link><guid isPermaLink="false">69030812e686e900017dab53</guid><category><![CDATA[Spotlight]]></category><category><![CDATA[Martech]]></category><dc:creator><![CDATA[Patrecia Meliana]]></dc:creator><pubDate>Sat, 01 Nov 2025 02:00:11 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2025/10/Exclusive-How-Clean-Cult---s----Join-the-Cult----campaign-made-sustainability-go-viral.webp" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2025/10/Exclusive-How-Clean-Cult---s----Join-the-Cult----campaign-made-sustainability-go-viral.webp" alt="Exclusive: How Clean Cult&#x2019;s &#x201C;Join the Cult&#x201D; campaign made sustainability go viral"><p>When a brand calls itself a &quot;cult,&quot; it better be ready to explain why. For <a href="https://www.cleancult.com/"><u>Clean Cult</u></a>, the name became the spark for a TikTok campaign that flipped sustainability marketing on its head. Instead of guilt, the brand used irony. Instead of top-down messaging, it empowered creators to co-own the story.</p><p>The result? A campaign that had over 40 creators declaring they&#x2019;d &#x201C;joined a cult,&#x201D; delivering nearly a million impressions and making Clean Cult feel more like a cultural movement than a cleaning brand.</p><p>In this exclusive interview with <a href="https://www.linkedin.com/in/gerardomelladovisualdesign/"><u>Gerardo Mellado</u></a>, Creative Brand Director at Clean Cult, we unpack how his team turned a risky idea into a scroll-stopping success. Over 40 creators joined the <a href="https://www.tiktok.com/@jointhecleancult/video/7517806333140290830"><u>&#x201C;Join the Cult&#x201D; campaign</u></a>, sparking nearly a million impressions and transforming Clean Cult from an eco brand into a cultural movement.</p><p>Mellado shares how the concept came to life, how the team walked the fine line between playful and provocative, and why Gen Z responds better to laughter than lectures when it comes to sustainability.</p><h2 id="short-on-time">Short on time?</h2><p>Here is a table of content for quick access:</p><ul><li><a href="https://www.contentgrip.com/clean-cult-join-the-cult-tiktok-campaign/#the-cult-idea-wasnt-a-gimmick-it-reflected-real-behavior" rel="noreferrer">The &#x201C;cult&#x201D; idea wasn&#x2019;t a gimmick, it reflected real behavior</a></li><li><a href="https://www.contentgrip.com/clean-cult-join-the-cult-tiktok-campaign/#humor-without-alienation-getting-the-tone-right" rel="noreferrer">Humor without alienation: getting the tone right</a></li><li><a href="https://www.contentgrip.com/clean-cult-join-the-cult-tiktok-campaign/#why-the-campaigns-humor-resonated-with-gen-z" rel="noreferrer">Why the campaign&#x2019;s humor resonated with Gen Z</a></li><li><a href="https://www.contentgrip.com/clean-cult-join-the-cult-tiktok-campaign/#creator-freedom-was-a-key-ingredient" rel="noreferrer">Creator freedom was a key ingredient</a></li><li><a href="https://www.contentgrip.com/clean-cult-join-the-cult-tiktok-campaign/#what-marketers-can-take-from-clean-cults-approach" rel="noreferrer">What marketers can take from Clean Cult&#x2019;s approach</a></li><li><a href="https://www.contentgrip.com/clean-cult-join-the-cult-tiktok-campaign/#whats-next-for-clean-cult" rel="noreferrer">What&#x2019;s next for Clean Cult?</a></li></ul><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/brands-thriving-with-gen-z/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Gen Z consumer trends and key insights for 2024 success</div><div class="kg-bookmark-description">Discover how 5 brands are captivating Gen Z with fresh approaches, social responsibility, and authentic engagement.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-1109.png" alt="Exclusive: How Clean Cult&#x2019;s &#x201C;Join the Cult&#x201D; campaign made sustainability go viral"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/5-brands-thriving-with-Gen-Z-what-they-re-doing-right-168.webp" alt="Exclusive: How Clean Cult&#x2019;s &#x201C;Join the Cult&#x201D; campaign made sustainability go viral" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="the-cult-idea-wasnt-a-gimmick-it-reflected-real-behavior"><strong>The &quot;cult&quot; idea wasn&apos;t a gimmick, it reflected real behavior</strong></h2><p>&#x201C;We couldn&#x2019;t be called Clean Cult and not have a little fun with it, right?&#x201D; said Gerardo Mellado, Creative Brand Director at Clean Cult.</p><p>According to Mellado, the idea emerged from observing user behavior. &#x201C;People who switch to Clean Cult don&#x2019;t just swap products, they change habits. They start refilling, reusing, and rethinking how they clean. That kind of loyalty felt almost cult-like&#x2026; in the best way.&#x201D;</p><p>The campaign leaned into this with a bold but strategic angle: &#x201C;Join the Cult.&#x201D; It turned the idea of exclusivity on its head, using it to promote community, not alienation.</p><figure class="kg-card kg-embed-card"><blockquote class="tiktok-embed" cite="https://www.tiktok.com/@ally.put/video/7553377800799915319" data-video-id="7553377800799915319" data-embed-from="oembed" style="max-width:605px; min-width:325px;"> <section> <a target="_blank" title="@ally.put" href="https://www.tiktok.com/@ally.put?refer=embed">@ally.put</a> <p>The rumors are true... I joined a cult&#xA0;&#x2665;&#xFE0F;&#x1F9FA;&#x1FAE7;&#xA0;@Cleancult <a title="cleancultpartner" target="_blank" href="https://www.tiktok.com/tag/cleancultpartner?refer=embed">#CleanCultPartner</a> <a title="youngmom" target="_blank" href="https://www.tiktok.com/tag/youngmom?refer=embed">#youngmom</a> <a title="cleaningmotivation" target="_blank" href="https://www.tiktok.com/tag/cleaningmotivation?refer=embed">#cleaningmotivation</a> <a title="sahmlife" target="_blank" href="https://www.tiktok.com/tag/sahmlife?refer=embed">#sahmlife</a> <a title="momsoftiktok" target="_blank" href="https://www.tiktok.com/tag/momsoftiktok?refer=embed">#momsoftiktok</a> </p> <a target="_blank" title="&#x266C; shine on - choppy.wav" href="https://www.tiktok.com/music/shine-on-7516666673882974209?refer=embed">&#x266C; shine on - choppy.wav</a> </section> </blockquote> <script async src="https://www.tiktok.com/embed.js"></script></figure><p>&#x201C;It gave us a chance to make sustainability feel less serious and more social, without losing sight of our mission,&#x201D; he explained.</p><h2 id="humor-without-alienation-getting-the-tone-right"><strong>Humor without alienation: getting the tone right</strong></h2><p>The team knew that playing with the word &#x201C;cult&#x201D; could easily backfire. &#x201C;Tone is everything,&#x201D; Mellado emphasized. &#x201C;From day one, we knew the word &#x2018;cult&#x2019; could go wrong fast if it wasn&#x2019;t handled with intent.&#x201D;</p><p>Instead of shock value, Clean Cult aimed for self-awareness and inclusion. &#x201C;For us, it&#x2019;s never been about exclusivity, it&#x2019;s about belonging,&#x201D; he said.</p><p>The campaign became a metaphor for a community that&#x2019;s &#x201C;woken up to how broken the cleaning category is and want to be part of something better.&#x201D;</p><figure class="kg-card kg-embed-card"><blockquote class="tiktok-embed" cite="https://www.tiktok.com/@carabearthomas/video/7556320796256357662" data-video-id="7556320796256357662" data-embed-from="oembed" style="max-width:605px; min-width:325px;"> <section> <a target="_blank" title="@carabearthomas" href="https://www.tiktok.com/@carabearthomas?refer=embed">@carabearthomas</a> <p>They told me joining a cult would change my life. They were right &#x1F300;&#x1F9FA; <a title="cleancultpartner" target="_blank" href="https://www.tiktok.com/tag/cleancultpartner?refer=embed">#CleanCultPartner</a> <a title="cleancult" target="_blank" href="https://www.tiktok.com/tag/cleancult?refer=embed">#CleanCult</a> @Cleancult </p> <a target="_blank" title="&#x266C; original sound - cara" href="https://www.tiktok.com/music/original-sound-7556320808327482142?refer=embed">&#x266C; original sound - cara</a> </section> </blockquote> <script async src="https://www.tiktok.com/embed.js"></script></figure><p>Mellado explained their creative stance as <strong>&#x201C;playfully provocative.&#x201D;</strong> He added, &#x201C;We challenge the greenwashing and hypocrisy in the category, but we do it with a wink. Every piece of content still ties back to what makes Clean Cult different: paper-based cartons and products that actually perform.&#x201D;</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/ai-meme-marketing-gen-z-humor/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Can AI be funny? Meme marketing insights to reach Gen Z</div><div class="kg-bookmark-description">As brands embrace AI for meme marketing, the challenge remains: can machines really capture Gen Z&#x2019;s chaotic humor?</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-1108.png" alt="Exclusive: How Clean Cult&#x2019;s &#x201C;Join the Cult&#x201D; campaign made sustainability go viral"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/Can-AI-master-Gen-Z-humor-4.webp" alt="Exclusive: How Clean Cult&#x2019;s &#x201C;Join the Cult&#x201D; campaign made sustainability go viral" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="why-the-campaigns-humor-resonated-with-gen-z"><strong>Why the campaign&apos;s humor resonated with Gen Z</strong></h2><p>Unlike traditional sustainability campaigns that lean heavily on emotional appeals or education, Clean Cult chose irony and lightheartedness. That shift was intentional.</p><p>&#x201C;Gen Z has an incredible radar for inauthenticity. They don&#x2019;t want to be lectured; they want to laugh, relate, and discover brands that align with their values naturally,&#x201D; said Mellado.</p><p>The brand&apos;s insight: humor disarms people. It makes complex topics like sustainability feel approachable rather than overwhelming.</p><figure class="kg-card kg-embed-card"><blockquote class="tiktok-embed" cite="https://www.tiktok.com/@jackieonroute/video/7558525050694028558" data-video-id="7558525050694028558" data-embed-from="oembed" style="max-width:605px; min-width:325px;"> <section> <a target="_blank" title="@jackieonroute" href="https://www.tiktok.com/@jackieonroute?refer=embed">@jackieonroute</a> <p>I love sacrificing my kids stinky laundry&#x2026;&#x1F9FA;&#x1F56F;&#xFE0F;&#x1FAE7;&#x1F90D;  @Cleancult <a title="cleancultpartner" target="_blank" href="https://www.tiktok.com/tag/cleancultpartner?refer=embed">#CleanCultPartner</a> <a title="cleancult" target="_blank" href="https://www.tiktok.com/tag/cleancult?refer=embed">#CleanCult</a> </p> <a target="_blank" title="&#x266C; original sound - Jackie &#x1F68C;&#x1F90D;&#x1F352;&#x1FAA9;&#x2728;" href="https://www.tiktok.com/music/original-sound-7558525081035508535?refer=embed">&#x266C; original sound - Jackie &#x1F68C;&#x1F90D;&#x1F352;&#x1FAA9;&#x2728;</a> </section> </blockquote> <script async src="https://www.tiktok.com/embed.js"></script></figure><p>&#x201C;When we stopped talking to consumers and started co-creating with them, we saw engagement spike,&#x201D; he added. &#x201C;For this generation, sustainability isn&#x2019;t a moral choice &#x2014; it&#x2019;s a lifestyle one. Our job is to make that lifestyle feel cool, fun, and effortless.&#x201D;</p><h2 id="creator-freedom-was-a-key-ingredient"><strong>Creator freedom was a key ingredient</strong></h2><p>The campaign&#x2019;s success didn&#x2019;t come from a tightly controlled brand playbook. Clean Cult handed the creative reins to its influencer partners, and that made all the difference.</p><p>&#x201C;We treat creators like creative partners, not ad slots,&#x201D; said Gerardo Mellado, Creative Brand Director. &#x201C;We gave them a clear concept &#x2014; &#x2018;Join the Cult&#x2019; &#x2014; and a few brand pillars to hit, like sustainability and design, but the tone and execution were entirely theirs.&#x201D;</p><p>That freedom led to content that felt natural, not scripted. Some creators leaned into humor. Others leaned into storytelling or clean-aesthetic ASMR. All of it felt authentic, which is what Clean Cult knew their audience would respond to.</p><figure class="kg-card kg-image-card"><img src="https://www.contentgrip.com/content/images/2025/10/data-src-image-03aa97fc-bbc6-4a65-863b-ebb9da0289e8.png" class="kg-image" alt="Exclusive: How Clean Cult&#x2019;s &#x201C;Join the Cult&#x201D; campaign made sustainability go viral" loading="lazy" width="1500" height="1200" srcset="https://www.contentgrip.com/content/images/size/w600/2025/10/data-src-image-03aa97fc-bbc6-4a65-863b-ebb9da0289e8.png 600w, https://www.contentgrip.com/content/images/size/w1000/2025/10/data-src-image-03aa97fc-bbc6-4a65-863b-ebb9da0289e8.png 1000w, https://www.contentgrip.com/content/images/2025/10/data-src-image-03aa97fc-bbc6-4a65-863b-ebb9da0289e8.png 1500w" sizes="(min-width: 720px) 720px"></figure><p>&#x201C;People don&#x2019;t want another lecture on sustainability &#x2014; they&#x2019;ve heard it all. What they respond to is authenticity and real talk,&#x201D; Mellado emphasized. &#x201C;Humor gives us an opening. It breaks down the heaviness and invites people in. It proves you can care about the planet and still have fun doing it.&#x201D;</p><p>And it worked. The campaign generated millions of impressions across TikTok, but according to Mellado, the real impact wasn&#x2019;t just reach &#x2014; it was relevance. &#x201C;It definitely moves the needle. Suddenly, we weren&#x2019;t just another cleaning brand, we were a brand people wanted to be part of.&#x201D;</p><h2 id="what-marketers-can-take-from-clean-cult%E2%80%99s-approach"><strong>What marketers can take from Clean Cult&#x2019;s approach</strong></h2><p>Clean Cult didn&#x2019;t just launch a clever campaign. It delivered a blueprint for how to talk about values in a way that sticks. Here are four strategic takeaways marketers can apply, especially in categories where messaging often feels heavy or predictable:</p><p><strong>1. Bold ideas work when the intent is clear</strong></p><p>Using a word like &#x201C;cult&#x201D; could have easily gone wrong. Clean Cult made it work by making the context clear. The brand reframed it as belonging, not exclusion, and supported it with a mission that gave it weight.</p><p><strong>2. Humor is a tool, not a distraction</strong></p><p>Smart humor doesn&#x2019;t dilute your message &#x2014; it makes it more accessible. Clean Cult used humor to start the conversation, then delivered on it with real product benefits like paper-based cartons and a refill system.</p><p><strong>3. Creator-led campaigns win trust</strong></p><p>TikTok users can spot branded content a mile away. Clean Cult stood out by letting creators interpret the brief in their own voice. That flexibility helped the message resonate across different styles and audiences.</p><p><strong>4. Repackage sustainability for lifestyle, not sacrifice</strong></p><p>Clean Cult made sustainable cleaning look fun and cool, instead of guilt-driven or preachy. Marketers working in mission-driven categories should take note: values can sell better when they come with style and levity.</p><h2 id="whats-next-for-clean-cult"><strong>What&apos;s next for Clean Cult?</strong></h2><p>Mellado made it clear that humor and community aren&#x2019;t just one-off tactics &#x2014; they&#x2019;re part of the brand&#x2019;s DNA now.</p><p>&#x201C;We&#x2019;re building a world where cleaning isn&#x2019;t a chore or a cause, it&#x2019;s a culture,&#x201D; he said. &#x201C;Social will continue to be our lab for that. We&#x2019;ll keep collaborating with creators who get the joke and the mission, experimenting with formats that make people stop, smile, and rethink how they clean.&#x201D;</p><p>And the brand isn&#x2019;t backing away from being a challenger. &#x201C;Our goal is to keep proving that you can be a serious challenger brand without taking yourself too seriously. Sustainability works best when it feels human, not heroic.&#x201D;</p><div class="kg-card kg-callout-card kg-callout-card-grey"><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">This article is created by humans with AI assistance, powered by ContentGrow. Ready to explore full-service content solutions starting at $2,000/month?</strong></b></i><a href="https://calendly.com/enrickoman/call-with-contentgrow"> <u><i><b><strong class="italic underline" style="white-space: pre-wrap;">Book a discovery call today</strong></b></i></u></a><i><b><strong class="italic" style="white-space: pre-wrap;">.</strong></b></i></div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/enrickoman/call-with-contentgrow?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a discovery call (for brands &amp; publishers) - ContentGrow</div><div class="kg-bookmark-description">Thanks for booking a call with ContentGrow. We provide scalable and tailored content creation services for B2B brands and publishers worldwide.Let&#x2019;s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a-503.png" alt="Exclusive: How Clean Cult&#x2019;s &#x201C;Join the Cult&#x201D; campaign made sustainability go viral"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/opengraph_4dc79812-459.png" alt="Exclusive: How Clean Cult&#x2019;s &#x201C;Join the Cult&#x201D; campaign made sustainability go viral" onerror="this.style.display = &apos;none&apos;"></div></a></figure>]]></content:encoded></item><item><title><![CDATA[WPP launches Open Pro to put AI marketing power directly in clients’ hands]]></title><description><![CDATA[With Open Pro, WPP becomes the first global agency group to commercialise its AI stack at scale]]></description><link>https://www.contentgrip.com/wpp-launches-open-pro-ai/</link><guid isPermaLink="false">6901c4e2e686e900017daada</guid><category><![CDATA[News]]></category><category><![CDATA[Martech]]></category><dc:creator><![CDATA[Patrecia Meliana]]></dc:creator><pubDate>Fri, 31 Oct 2025 12:00:15 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2025/10/WPP-launches-Open-Pro-to-put-AI-marketing-power-directly-in-clients----hands.webp" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2025/10/WPP-launches-Open-Pro-to-put-AI-marketing-power-directly-in-clients----hands.webp" alt="WPP launches Open Pro to put AI marketing power directly in clients&#x2019; hands"><p>WPP is changing how agency tech gets delivered by opening up its AI engine to marketers without requiring agency support. <a href="https://www.wpp.com/en/news/2025/10/wpp-unveils-wpp-open-pro"><u>The holding company has launched</u></a> <a href="https://www.wppopen.com/wpp-open-pro/overview"><strong><u>WPP Open Pro</u></strong></a>, a self-serve platform that lets brands plan, create and publish campaigns using the same tools that power its global agency network.</p><p>With this launch, WPP becomes the first major holding company to offer direct, enterprise-grade access to its proprietary AI marketing infrastructure. The move signals a bold bet on platform revenue, self-service models and the rising demand for creative control among brands.</p><p>This article breaks down what Open Pro offers, why WPP is shifting toward productisation, and what the move means for marketers exploring AI-first campaign models.</p><h2 id="short-on-time">Short on time?</h2><p>Here is a table of content for quick access:</p><ul><li><a href="https://www.contentgrip.com/wpp-launches-open-pro-ai/#what-is-wpp-open-pro" rel="noreferrer">What is WPP Open Pro?</a></li><li><a href="https://www.contentgrip.com/wpp-launches-open-pro-ai/#why-this-move-matters-now" rel="noreferrer">Why this move matters now</a></li><li><a href="https://www.contentgrip.com/wpp-launches-open-pro-ai/#from-services-to-software-a-new-agency-model" rel="noreferrer">From services to software: a new agency model</a></li><li><a href="https://www.contentgrip.com/wpp-launches-open-pro-ai/#what-marketers-should-know" rel="noreferrer">What marketers should know</a></li></ul><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/future-ai-marketing/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">The future of marketing: AI transformations by 2026</div><div class="kg-bookmark-description">Discover AI marketing&#x2019;s future in 2026 with predictions on automation, personalization, decision-making, emerging tech, and ethical challenges.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-1107.png" alt="WPP launches Open Pro to put AI marketing power directly in clients&#x2019; hands"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/The-future-of-AI-in-marketing-2026-trends--tools-and-strategies-4.webp" alt="WPP launches Open Pro to put AI marketing power directly in clients&#x2019; hands" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="what-is-wpp-open-pro"><strong>What is WPP Open Pro?</strong></h2><p>Open Pro is built on <strong>WPP Open</strong>, the company&#x2019;s existing AI marketing platform used internally by its agencies. Now, that same platform is being packaged for client use, giving brands access to three integrated capabilities:</p><ul><li><strong>AI-powered strategy</strong>: Access to WPP&#x2019;s proprietary data and insights for audience segmentation, channel planning and budget allocation</li><li><strong>Automated content creation</strong>: Tools to generate brand-safe, cross-channel content in real time</li><li><strong>Direct publishing</strong>: Push campaigns live to major ad platforms or route them through Open Media Studio for managed execution</li></ul><p>The platform is designed for speed and scale. It supports both enterprise marketing teams and smaller, agile brand units. Local teams can adapt campaigns to their market while maintaining global brand consistency, helping brands stay on message without relying on a central agency team.</p><h2 id="why-this-move-matters-now"><strong>Why this move matters now</strong></h2><p>WPP&#x2019;s launch of Open Pro marks a pivotal shift in how agency networks are rethinking growth. Instead of selling services, WPP is now offering infrastructure as a product. The company is taking cues from the SaaS world.</p><p>According to CEO <strong>Cindy Rose</strong>, Open Pro represents &#x201C;an evolution in WPP&#x2019;s business model&#x201D; and reflects broader changes in how marketing services are delivered.</p><p>By letting brands work independently inside WPP&#x2019;s tool stack, the company can capture revenue from clients who don&#x2019;t want full-service retainers but still need access to data, creative engines and media distribution.</p><p>This expands WPP&#x2019;s total addressable market. It reaches startups, ecommerce players, regional brand units and marketers who previously may not have had the scale or budget to work with WPP agencies.</p><h2 id="from-services-to-software-a-new-agency-model"><strong>From services to software: a new agency model</strong></h2><p>The launch of Open Pro reflects a broader transformation. Agency holding groups are evolving into platform businesses. They are combining tech infrastructure with creative expertise.</p><p>As WPP Chief Technology Officer <strong>Stephan Pretorius</strong> explains, what sets Open Pro apart is its full-funnel approach.</p><p>&#x201C;Some companies hide their AI behind service teams or focus on just one part of the journey,&#x201D; said Pretorius. &#x201C;WPP Open Pro is an integrated solution for campaign implementation, built to deliver outcomes, not just assets.&#x201D;</p><p>By offering clients control over the entire campaign workflow, from data planning to content delivery, WPP is challenging the divide between agency services and creative automation tools.</p><p>Open Pro enters a space already influenced by platforms like Canva and Adobe Firefly. However, WPP&#x2019;s edge lies in its enterprise-grade data access, creative governance and brand compliance features. These are areas where pure software platforms often fall short.</p><h2 id="what-marketers-should-know"><strong>What marketers should know</strong></h2><p>WPP Open Pro offers a fresh playbook for brands building or scaling their AI marketing stack. Here are four takeaways for marketing teams evaluating this type of platform:</p><p><strong>1. Self-service is going enterprise</strong></p><p>The same tools WPP agencies use are now available to in-house brand teams. Marketers can move faster, test locally and execute globally without being locked into traditional retainer models.</p><p><strong>2. AI is now operational, not just experimental</strong></p><p>Open Pro integrates AI directly into media planning, creative workflows and publishing. This shift gives marketers functional control over AI instead of relying on backend automation they cannot see or tweak.</p><p><strong>3. Agencies are entering the platform economy</strong></p><p>WPP is no longer just selling time and services. With Open Pro, it is monetising intellectual property and internal systems. This model could set a precedent for other agency groups seeking new revenue streams.</p><p><strong>4. Creative and campaign automation are converging</strong></p><p>By combining planning, production and publishing into one interface, Open Pro offers a tightly integrated solution. This may change how brands organise campaign teams and allocate martech budgets moving forward.</p><div class="kg-card kg-callout-card kg-callout-card-grey"><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">This article is created by humans with AI assistance, powered by ContentGrow. Ready to explore full-service content solutions starting at $2,000/month?</strong></b></i><a href="https://calendly.com/enrickoman/call-with-contentgrow"> <u><i><b><strong class="italic underline" style="white-space: pre-wrap;">Book a discovery call today</strong></b></i></u></a><i><b><strong class="italic" style="white-space: pre-wrap;">.</strong></b></i></div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/enrickoman/call-with-contentgrow?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a discovery call (for brands &amp; publishers) - ContentGrow</div><div class="kg-bookmark-description">Thanks for booking a call with ContentGrow. We provide scalable and tailored content creation services for B2B brands and publishers worldwide.Let&#x2019;s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a-502.png" alt="WPP launches Open Pro to put AI marketing power directly in clients&#x2019; hands"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/opengraph_4dc79812-458.png" alt="WPP launches Open Pro to put AI marketing power directly in clients&#x2019; hands" onerror="this.style.display = &apos;none&apos;"></div></a></figure>]]></content:encoded></item><item><title><![CDATA[Netflix partners with Mattel and Hasbro to launch KPop Demon Hunters toys]]></title><description><![CDATA[Netflix just signed Mattel and Hasbro as co-licensees for KPop Demon Hunters. Brands should pay attention]]></description><link>https://www.contentgrip.com/netflix-kpop-demon-hunters-mattel-hasbro/</link><guid isPermaLink="false">6901c3b7e686e900017daabe</guid><category><![CDATA[News]]></category><category><![CDATA[Martech]]></category><category><![CDATA[Content Marketing]]></category><dc:creator><![CDATA[Patrecia Meliana]]></dc:creator><pubDate>Fri, 31 Oct 2025 08:00:52 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2025/10/Netflix-turns-KPop-Demon-Hunters-into-a-consumer-franchise-with-Mattel-and-Hasbro-deals.webp" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2025/10/Netflix-turns-KPop-Demon-Hunters-into-a-consumer-franchise-with-Mattel-and-Hasbro-deals.webp" alt="Netflix partners with Mattel and Hasbro to launch KPop Demon Hunters toys"><p>Netflix is bringing its record-breaking animated film <em>KPop Demon Hunters</em> to the toy aisles, <a href="https://about.netflix.com/en/news/netflix-kpop-demon-hunters-forge-master-toy-partnership-with-mattel-and-hasbro"><u>announcing that both <strong>Mattel</strong> and <strong>Hasbro</strong> will serve as co-master toy licensees</u></a> starting in 2026.</p><p>The move signals Netflix&#x2019;s growing ambition to build multi-channel franchises from its original content. This article explores the strategy behind the licensing play, why it matters for brand marketers, and how the toy rollout aligns with shifting entertainment-to-retail trends.</p><p>With <a href="https://www.contentgrip.com/top-kpop-demon-hunters-songs/"><u><em>KPop Demon Hunters</em> already topping charts in both streaming and music</u></a>, Netflix&apos;s licensing push with Mattel and Hasbro is more than just merchandising. It&#x2019;s about converting fan enthusiasm into shelf space and building long-term IP value.</p><h2 id="short-on-time"><strong>Short on time?</strong></h2><p>Here&#x2019;s a table of contents for quick access:</p><ul><li><a href="https://www.contentgrip.com/netflix-kpop-demon-hunters-mattel-hasbro/#whats-new-with-the-kpop-demon-hunters-franchise" rel="noreferrer">What&#x2019;s new with the KPop Demon Hunters franchise?</a></li><li><a href="https://www.contentgrip.com/netflix-kpop-demon-hunters-mattel-hasbro/#inside-the-mattel-and-hasbro-licensing-play" rel="noreferrer">Inside the Mattel and Hasbro licensing play</a></li><li><a href="https://www.contentgrip.com/netflix-kpop-demon-hunters-mattel-hasbro/#the-retail-rollout-strategy-and-timing" rel="noreferrer">The retail rollout strategy and timing</a></li><li><a href="https://www.contentgrip.com/netflix-kpop-demon-hunters-mattel-hasbro/#what-marketers-should-know" rel="noreferrer">What marketers should know</a></li></ul><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/brands-thriving-with-gen-z/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Gen Z consumer trends and key insights for 2024 success</div><div class="kg-bookmark-description">Discover how 5 brands are captivating Gen Z with fresh approaches, social responsibility, and authentic engagement.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-1106.png" alt="Netflix partners with Mattel and Hasbro to launch KPop Demon Hunters toys"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/5-brands-thriving-with-Gen-Z-what-they-re-doing-right-167.webp" alt="Netflix partners with Mattel and Hasbro to launch KPop Demon Hunters toys" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="whats-new-with-the-kpop-demon-hunters-franchise"><strong>What&apos;s new with the KPop Demon Hunters franchise?</strong></h2><p>Released in June 2025, <em>KPop Demon Hunters</em> quickly became a cultural juggernaut. The animated musical-combat film from Netflix and Sony Pictures Animation follows the story of HUNTR/X, a girl group balancing their KPop fame with secret demon-fighting missions. Within 91 days of launch, the movie racked up 325 million views, making it Netflix&#x2019;s most-watched film of all time.</p><p>The momentum didn&#x2019;t stop at views. The soundtrack topped Billboard&#x2019;s 200 Albums chart with 8.3 billion streams. The film&#x2019;s lead single <em>Golden</em> became the longest-running No. 1 hit by a girl group on the Billboard Hot 100 this century. Meanwhile, all five HUNTR/X characters ranked among the most-searched Halloween costumes this year.</p><p>With that kind of cultural footprint, the move to physical retail isn&#x2019;t just logical. It&#x2019;s strategic.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/kpop-demon-hunters-viral-strategy/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">How Netflix&#x2019;s KPop Demon Hunters cracked the internet</div><div class="kg-bookmark-description">The surprise Netflix hit shows how fandom strategy and timing can outshine big-budget reboots</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-1105.png" alt="Netflix partners with Mattel and Hasbro to launch KPop Demon Hunters toys"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/Netflix---s-KPop-Demon-Hunters-is-a-viral-marketing-case-study-in-the-making.webp" alt="Netflix partners with Mattel and Hasbro to launch KPop Demon Hunters toys" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="inside-the-mattel-and-hasbro-licensing-play"><strong>Inside the Mattel and Hasbro licensing play</strong></h2><p><a href="https://corporate.mattel.com/news/for-the-fans-netflix-goes-golden-forging-unprecedented-kpop-demon-hunters-master-toy-partnerships-with-mattel-and-hasbro"><u>Netflix&#x2019;s new partnerships with <strong>Mattel</strong></u></a> and <strong>Hasbro</strong> mark the first time both toy giants are co-licensing the same entertainment IP. Each brand will roll out complementary but distinct product lines:</p><ul><li><strong>Mattel&#x2019;s range</strong>, launching globally in 2026, includes dolls, action figures, accessories, playsets, collectibles, and co-branded collaborations. Fans can get a sneak peek via a presale three-pack of HUNTR/X dolls on Mattel Creations starting 12 November 2025.</li><li><strong>Hasbro&#x2019;s lineup</strong> will include plush, youth electronics, role-play items, and franchise tie-ins through MONOPOLY, WIZARDS OF THE COAST, NERF, and FURBY. First out the gate is <em>MONOPOLY Deal: KPop Demon Hunters</em>, available for preorder now and shipping 1 January 2026.</li></ul><p>Both product lines will arrive at retail in Spring 2026, running through the holiday season and beyond.</p><h2 id="the-retail-rollout-strategy-and-timing"><strong>The retail rollout strategy and timing</strong></h2><p>Netflix isn&#x2019;t just slapping logos on merchandise. It&#x2019;s orchestrating a full-blown franchise rollout that mirrors how traditional studios monetize entertainment IP through consumer products.</p><p>The staggered launch&#x2014;starting with preorders, followed by a global retail push&#x2014;gives Netflix and its partners time to build hype and deepen engagement. It also allows for cross-promotion with other categories like food and FMCG.</p><p>Take <strong>Nongshim</strong>, for example. <a href="https://www.contentgrip.com/nongshim-kpop-demon-hunters-campaign/"><u>The Korean food giant is featuring HUNTR/X characters on packaging for Shin Ramyun</u></a>, saewookkang, and a new all-purpose sauce. The campaign includes limited-edition products, digital activations, and offline pop-ups that let fans connect with the storyworld in everyday settings.</p><p><a href="https://www.prnewswire.com/news-releases/for-the-fans-netflix-goes-golden-forging-unprecedented-kpop-demon-hunters-master-toy-partnerships-with-mattel-and-hasbro-302589566.html"><u>As Netflix&#x2019;s Chief Marketing Officer <strong>Marian Lee</strong> put it</u></a>, &#x201C;Netflix, Mattel and Hasbro joining forces on this first-of-its-kind collaboration means fans can finally get their hands on the best dolls, games, and merchandise they&#x2019;ve been not-so-subtly demanding on every social platform known to humanity. As Rumi, Mira and Zoey say &#x2014; for the fans!&#x201D;</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/netflix-advertising-growth/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">What media buyers need before increasing Netflix ad spend</div><div class="kg-bookmark-description">Netflix&#x2019;s ad business is growing fast, but marketers say measurement and partnerships still lag behind</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-1104.png" alt="Netflix partners with Mattel and Hasbro to launch KPop Demon Hunters toys"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/Netflix-ad-growth-is-real--but-marketers-want-more-from-its-stack-2.webp" alt="Netflix partners with Mattel and Hasbro to launch KPop Demon Hunters toys" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="what-marketers-should-know"><strong>What marketers should know</strong></h2><p>This isn&#x2019;t just a licensing story. It&#x2019;s a case study in how IP, audience obsession, and consumer products converge. Here&#x2019;s what B2B marketers can learn from Netflix&#x2019;s expansion strategy:</p><p><strong>1. Content franchises are becoming retail ecosystems</strong></p><p>Netflix is extending the value of original IP beyond the screen. By embedding characters into physical products, the brand creates new touchpoints and builds deeper emotional engagement. Marketers should consider how their content or campaigns could live outside digital.</p><p><strong>2. Dual licensing can expand category coverage</strong></p><p>Instead of choosing one toy partner, Netflix enlisted both Mattel and Hasbro to cover different verticals. This approach increases product range without overlap. For marketers building brand ecosystems, think collaboration over exclusivity when scale matters.</p><p><strong>3. Pop culture drives omnichannel demand</strong></p><p>From Billboard to Instagram to Halloween costumes, <em>KPop Demon Hunters</em> has proved its viral footprint. Marketers can take cues from how Netflix lets fandom feed content cycles and turns attention into action across physical, digital, and social channels.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/oreo-babymonster-kpop-collab/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">BABYMONSTER x OREO collab: K-pop marketing play for Gen Z</div><div class="kg-bookmark-description">A bold K-pop partnership brings OREO closer to Gen Z. Here&#x2019;s how brands can take notes.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-1103.png" alt="Netflix partners with Mattel and Hasbro to launch KPop Demon Hunters toys"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/OREO-brings-the-K-pop-heat-with-BABYMONSTER-in-limited-edition-collab.jpg" alt="Netflix partners with Mattel and Hasbro to launch KPop Demon Hunters toys" onerror="this.style.display = &apos;none&apos;"></div></a></figure><p><strong>4. Product extensions give IP longer shelf life</strong></p><p>Streaming hits come and go. But physical toys, games, and fast-moving consumer products can keep a brand present in daily life. For marketers, this reinforces the value of turning momentary buzz into long-term brand equity.</p><div class="kg-card kg-callout-card kg-callout-card-grey"><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">This article is created by humans with AI assistance, powered by ContentGrow. Ready to explore full-service content solutions starting at $2,000/month?</strong></b></i><a href="https://calendly.com/enrickoman/call-with-contentgrow"> <u><i><b><strong class="italic underline" style="white-space: pre-wrap;">Book a discovery call today</strong></b></i></u></a><i><b><strong class="italic" style="white-space: pre-wrap;">.</strong></b></i></div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/enrickoman/call-with-contentgrow?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a discovery call (for brands &amp; publishers) - ContentGrow</div><div class="kg-bookmark-description">Thanks for booking a call with ContentGrow. We provide scalable and tailored content creation services for B2B brands and publishers worldwide.Let&#x2019;s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a-501.png" alt="Netflix partners with Mattel and Hasbro to launch KPop Demon Hunters toys"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/opengraph_4dc79812-457.png" alt="Netflix partners with Mattel and Hasbro to launch KPop Demon Hunters toys" onerror="this.style.display = &apos;none&apos;"></div></a></figure>]]></content:encoded></item><item><title><![CDATA[10+ brands thriving with Gen Z: what they're doing right]]></title><description><![CDATA[Discover how 10+ brands are captivating Gen Z with fresh approaches, social responsibility, and authentic engagement.]]></description><link>https://www.contentgrip.com/brands-thriving-with-gen-z/</link><guid isPermaLink="false">6710d17c77dfe000011ddcbc</guid><category><![CDATA[Martech]]></category><dc:creator><![CDATA[Patrecia Meliana]]></dc:creator><pubDate>Fri, 31 Oct 2025 03:14:00 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2025/10/5-brands-thriving-with-Gen-Z-what-they-re-doing-right.webp" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2025/10/5-brands-thriving-with-Gen-Z-what-they-re-doing-right.webp" alt="10+ brands thriving with Gen Z: what they&apos;re doing right"><p>Gen Z doesn&#x2019;t just buy products. They buy <em>into</em> brands that reflect their values, voice, and community. That&#x2019;s why generation Z branding goes beyond clever campaigns&#x2014;<strong>it&#x2019;s about showing up with purpose, ethics, and real talk</strong>.</p><p>This generation &#x2014; born between 1997 and 2012 &#x2014; now makes up nearly 30% of APAC&#x2019;s consumer base. They don&#x2019;t just buy from brands; they buy into values, transparency, and creativity. According to <a href="https://www.wgsn.com/en/wgsn/press/press-releases/asia-gen-z-priorities-25/26"><u>WGSN</u></a>, Asia&#x2019;s Gen Z consumers are becoming more confident, more regionally proud, and ready to spend big on niche passions and local cultural movements</p><p>This generational snapshot reveals key insights into the priorities and behaviors of Gen Z, covering everything from nostalgia and wellness to career aspirations and political engagement. Plus, we&#x2019;ll show how 10+ standout Gen Z brands are meeting the moment&#x2014;with real examples marketers can learn from.</p><h2 id="short-on-time">Short on time?</h2><p>Here is a table of content for quick access to what you need:</p><ul><li><a href="https://www.contentgrip.com/brands-thriving-with-gen-z/#key-events-that-shape-gen-zs-worldview-according-to-canvas8s-report" rel="noreferrer">Key events that shape Gen Z&#x2019;s worldview according to Canvas8&#x2019;s report</a></li><li><a href="https://www.contentgrip.com/brands-thriving-with-gen-z/#what-gen-z-expects-from-brands" rel="noreferrer">What Gen Z expects from brands</a></li><li><a href="https://www.contentgrip.com/brands-thriving-with-gen-z/#gen-z-preferences-in-2026" rel="noreferrer">Gen Z preferences in 2026</a></li><li><a href="https://www.contentgrip.com/brands-thriving-with-gen-z/#asias-new-mainstream-and-slow-luxury" rel="noreferrer"><u>Asia&#x2019;s new mainstream and slow luxury</u></a></li><li><a href="https://www.contentgrip.com/brands-thriving-with-gen-z/#12-successful-examples-of-brands-resonating-with-gen-z" rel="noreferrer">12</a><a href="https://www.contentgrip.com/brands-thriving-with-gen-z/#12-successful-examples-of-brands-resonating-with-gen-z" rel="noreferrer"> successful examples of brands resonating with Gen Z</a><ul><li><a href="https://www.contentgrip.com/brands-thriving-with-gen-z/#1-nike" rel="noreferrer">Nike</a></li><li><a href="https://www.contentgrip.com/brands-thriving-with-gen-z/#2-glossier" rel="noreferrer">Glossier</a></li><li><a href="https://www.contentgrip.com/brands-thriving-with-gen-z/#3-patagonia" rel="noreferrer">Patagonia</a></li><li><a href="https://www.contentgrip.com/brands-thriving-with-gen-z/#4-fenty-beauty" rel="noreferrer">Fenty Beauty</a></li><li><a href="https://www.contentgrip.com/brands-thriving-with-gen-z/#5-depop" rel="noreferrer">Depop</a></li><li><a href="https://www.contentgrip.com/brands-thriving-with-gen-z/#6-oddli" rel="noreferrer">Oddli</a></li><li><a href="https://www.contentgrip.com/brands-thriving-with-gen-z/#7-cos" rel="noreferrer">COS</a></li><li><a href="https://www.contentgrip.com/brands-thriving-with-gen-z/#8-owala" rel="noreferrer">Owala</a></li><li><a href="https://www.contentgrip.com/brands-thriving-with-gen-z/#9-starface" rel="noreferrer">Starface</a></li><li><a href="https://www.contentgrip.com/brands-thriving-with-gen-z/#10-cider" rel="noreferrer">Cider</a></li><li><a href="https://www.contentgrip.com/brands-thriving-with-gen-z/#11-gentle-monster" rel="noreferrer">Gentle Monster</a></li><li><a href="https://www.contentgrip.com/brands-thriving-with-gen-z/#12-crocs" rel="noreferrer">Crocs</a></li></ul></li><li><a href="https://www.contentgrip.com/brands-thriving-with-gen-z/#looking-for-more-insights-on-gen-z" rel="noreferrer">Looking for more insights on Gen Z?</a></li><li><a href="https://www.contentgrip.com/brands-thriving-with-gen-z/#frequently-asked-questions-faqs" rel="noreferrer">FAQs</a></li></ul><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/ai-marketing-tools-reviews-social-media-marketing/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Reviewing the top 10 AI marketing tools for social media</div><div class="kg-bookmark-description">Learn about the best AI tools for social media management. Compare features, pricing, and user reviews to find the perfect solution for your business.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/size/w256h256/2021/04/CG-icon-1.png" alt="10+ brands thriving with Gen Z: what they&apos;re doing right"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/size/w1200/2024/06/AI-marketing-tools-for-social-media-marketing-reviews-and-comparisons.webp" alt="10+ brands thriving with Gen Z: what they&apos;re doing right" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="key-events-that-shape-gen-zs-worldview-according-to-canvas8s-report"><strong>Key events that shape Gen Z&apos;s worldview according to Canvas8&apos;s report</strong></h2><p>According to Canvas8&#x2019;s report, five major events have played a pivotal role in shaping Gen Z:</p><ol><li>The Great Recession (2008)</li><li>Donald Trump&#x2019;s presidency (2016)</li><li>The COVID-19 pandemic (2020)</li><li>Persistent inflation (2022&#x2013;2023)</li><li>Charli XCX&#x2019;s Brat album release (2024)</li></ol><p>These events have deeply shaped how Gen Z sees work, money, and identity. Growing up through the 2008 recession made them value stability and purpose, while the pandemic forced many to rethink traditional paths in education and careers. As inflation and financial uncertainty persist, Gen Z has become <a href="https://www.contentgrip.com/gen-z-value-driven-consumer-behavior/" rel="noreferrer">more intentional with money&#x2014;mixing budget-conscious habits</a> with smart spending and a growing interest in financial literacy.</p><p>Meanwhile, culture continues to influence their worldview. Charli XCX&#x2019;s <em>Brat</em> album, with its unapologetic embrace of chaos and imperfection, resonated widely with Gen Z, fueling conversations around authenticity, self-expression, and even politics.</p>
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overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/C77frc7gy_y/?utm_source=ig_embed&amp;utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank">A post shared by Charli (@charli_xcx)</a></p></div></blockquote>
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  16. <div class="kg-card kg-callout-card kg-callout-card-grey"><div class="kg-callout-emoji">&#x1F4A1;</div><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">Content Collision provides performance-based digital PR services and B2B content marketing services for tech startups in APAC and beyond. Book a discovery call to learn more.</strong></b></i></div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/contentcollision/call-with-c2?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a call with Content Collision (APAC PR services) - Content Collision</div><div class="kg-bookmark-description">Thanks for booking a call with Content Collision, a digital PR agency for tech startups in APAC.Let&#x2019;s chat a bit about your content needs and see if C2 is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your company email and website, along with the reason for your</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://assets.calendly.com/assets/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a.png" alt="10+ brands thriving with Gen Z: what they&apos;re doing right"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://d3v0px0pttie1i.cloudfront.net/uploads/user/logo/30405695/opengraph_37f57ed8.jpg?source=opengraph" alt="10+ brands thriving with Gen Z: what they&apos;re doing right" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="what-gen-z-expects-from-brands"><strong>What Gen Z expects from brands</strong></h2><p>Gen Z&#x2019;s disillusionment with traditional institutions opens the door for brands to build trust through <a href="https://www.contentgrip.com/marketing-gen-z-brand-authenticity-activism/" rel="noreferrer"><strong>authenticity</strong></a><strong> and transparency</strong>. They value honesty over hype and expect brands to communicate clearly&#x2014;especially in a world where misinformation spreads fast.</p><p>Their expectations go deeper than marketing:</p><ul><li><strong>Mental wellbeing matters:</strong> Gen Z rejects hustle culture and prefers brands that <a href="https://www.contentgrip.com/gen-z-trends-2025/#gen-z-and-self-care-mental-health-goes-mainstream"><u>promote balance and mental health</u></a>.</li><li><strong>Offline is the new luxury:</strong> Tired of being &#x201C;chronically online,&#x201D; many Gen Zers seek analog experiences like <a href="https://www.contentgrip.com/nostalgia-marketing-to-gen-z/" rel="noreferrer">vinyl, books, and film cameras</a>.</li><li><strong>Community-first thinking:</strong> Despite being budget-conscious, 62% of Gen Z value brands that foster belonging and shared purpose.</li><li><strong>Wellness as a lifestyle, not a trend:</strong> Forget 10-step routines. Gen Z prefers simple, <a href="https://www.contentgrip.com/gen-z-self-care-trends/#:~:text=Gen%20Z%20is%20changing%20the%20concept%20of%20self%2Dcare%20by%20taking%20it%20beyond%20just%20beauty%20and%20wellness%20routines." rel="noreferrer">sustainable wellness practices</a>&#x2014;from skincare to mindfulness. Everyday improvement &gt; over-the-top self-care.</li><li><strong>Values over virality:</strong> Brands aligning with purpose, wellness, creativity, and ethical business win long-term trust.</li></ul><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/marketing-gen-z-brand-authenticity-activism/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Gen Z: obsessed with brand authenticity and activism</div><div class="kg-bookmark-description">Gen Z is developing its voice in the real world and online. Marketers and brands should take notice by improving their outward image to cater to new market attitudes.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/size/w256h256/2021/04/CG-icon-1.png" alt="10+ brands thriving with Gen Z: what they&apos;re doing right"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Brandon T. Suss</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/size/w1200/2022/09/rod-long-f6PNAO4Kn18-unsplash.jpg" alt="10+ brands thriving with Gen Z: what they&apos;re doing right" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="gen-z-preferences-in-2026">Gen Z preferences in 2026</h2><p>In 2026, Gen Z continues redefining digital culture while seeking balance between authenticity and aspiration.</p><h3 id="social-media-preferences">Social media preferences</h3><p><a href="https://www.contentgrip.com/gen-z-search-behavior-tiktok-chatgpt/" rel="noreferrer">TikTok continues to dominate Gen Z&#x2019;s attention</a>, but YouTube is regaining relevance, especially for longer-form content and in-depth product research. According to <a href="https://www.pewresearch.org/internet/2023/12/11/teens-social-media-and-technology-2023/#:~:text=About%20half%20of%20teens%20use,on%20the%20site%20almost%20constantly."><u>Pew Research</u></a>, 67% of teens (which includes younger Gen Z) use TikTok, and 93% use YouTube regularly.</p><p>Instagram is still relevant for aesthetic discovery and influencer shopping, but BeReal and Snapchat remain important for more personal, friend-based interactions</p><p>Key platforms for Gen Z in 2026:</p><ul><li>TikTok &#x2013; entertainment, trends, and product discovery.</li><li>YouTube &#x2013; product reviews, tutorials, and long-form content.</li><li>Instagram &#x2013; influencer content and product discovery.</li><li>Snapchat &#x2013; casual communication with friends.</li><li>BeReal &#x2013; authentic, unfiltered updates.</li></ul><h3 id="content-preferences">Content preferences</h3><p>Gen Z wants participation, not perfection. They favor unfiltered product reviews, &#x201C;day in the life&#x201D; creator content, and behind-the-scenes storytelling. A <a href="https://www.hubspot.com/stateofmarketing"><u>2024 report from HubSpot</u></a> found that 61% of Gen Z prefers brands that collaborate with <a href="https://www.contentgrip.com/sabrina-brier-creator-virality-lessons/" rel="noreferrer">relatable creators</a> over celebrities.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/gen-z-wants-vs-millennials-content-formats/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Content formats: What Gen Z wants vs. millennials</div><div class="kg-bookmark-description">Interactive, static, or meme-driven? Learn the content types that resonate most with Gen Z and Millennials&#x2014;and how to effectively blend them.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-637.png" alt="10+ brands thriving with Gen Z: what they&apos;re doing right"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Atikah Amalia</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/content-formats.webp" alt="10+ brands thriving with Gen Z: what they&apos;re doing right" onerror="this.style.display = &apos;none&apos;"></div></a></figure><p>Gen Z is moving from digital curiosity to digital discernment. In 2026, they value:</p><ul><li>Authenticity over polish &#x2013; unfiltered stories and honest voices feel more trustworthy than perfect branding.</li><li>AI with transparency &#x2013; <a href="https://fortune.com/2025/08/20/gen-z-careers-new-hires-ai-mentorship-work-ethic/"><u>9 in 10 of them use AI tools at least once a week</u></a> but expect brands to show how automation shapes products and content.</li><li>Local pride with global taste &#x2013; Asian Gen Zers mix cultural roots with global aesthetics, fueling the slow-luxury wave.</li><li>Community over celebrity &#x2013; small, interest-based groups drive stronger influence than mass followings.</li><li>Purpose in practice &#x2013; visible ethics, sustainability, and inclusivity matter more than campaign slogans.</li></ul><p>Popular content formats in 2026:</p><ul><li>Short-form video (TikTok, Instagram Reels).</li><li>Unfiltered product reviews &amp; creator collabs.</li><li>Behind-the-scenes content showing how products are made.</li><li>Interactive posts like polls and &#x2018;this or that&#x2019; stories.</li></ul><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/tiktok-trends-gen-z-marketing-guide/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">TikTok trends 2025: what Gen Z wants and how brands can win</div><div class="kg-bookmark-description">Gen Z is rewriting the rules of brand discovery on TikTok. Here&#x2019;s how to stay relevant.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-1023.png" alt="10+ brands thriving with Gen Z: what they&apos;re doing right"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/The-ultimate-list-of-TikTok-trends-for-Gen-Z-marketing-20.webp" alt="10+ brands thriving with Gen Z: what they&apos;re doing right" onerror="this.style.display = &apos;none&apos;"></div></a></figure><figure class="kg-card kg-embed-card"><blockquote class="tiktok-embed" cite="https://www.tiktok.com/@reaganbaylee/video/7257047399657508138" data-video-id="7257047399657508138" data-embed-from="oembed" style="max-width:605px; min-width:325px;"> <section> <a target="_blank" title="@reaganbaylee" href="https://www.tiktok.com/@reaganbaylee?refer=embed">@reaganbaylee</a> <p>barbie movie honest review!! &#x1F440; <a title="barbie" target="_blank" href="https://www.tiktok.com/tag/barbie?refer=embed">#barbie</a> <a title="barbiemovie" target="_blank" href="https://www.tiktok.com/tag/barbiemovie?refer=embed">#barbiemovie</a> <a title="barbiethemovie" target="_blank" href="https://www.tiktok.com/tag/barbiethemovie?refer=embed">#barbiethemovie</a> </p> <a target="_blank" title="&#x266C; original sound - Reagan Baylee" href="https://www.tiktok.com/music/original-sound-7257047432654080814?refer=embed">&#x266C; original sound - Reagan Baylee</a> </section> </blockquote> <script async src="https://www.tiktok.com/embed.js"></script></figure><h3 id="brand-values-and-ethical-expectations">Brand values and ethical expectations</h3><p>A longstanding <a href="https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/meet-generation-z-shaping-the-future-of-shopping"><u>McKinsey study</u></a> highlighted that Gen Z consumers increasingly consider sustainability, ethical sourcing, and brand values when making purchase decisions. While newer data is limited, the trend holds steady, with brands who actively engage in social issues and demonstrate ethical business practices retaining more Gen Z loyalty.</p><h2 id="asias-new-mainstream-and-slow-luxury"><strong>Asia&apos;s new mainstream and slow luxury</strong></h2><p>In <a href="https://www.wgsn.com/en/wgsn/press/press-releases/asia-gen-z-priorities-25/26"><u>WGSN&#x2019;s <em>2025 Generational Forecast</em></u></a>, two key forces define Asia&#x2019;s Gen Z consumer mindset: <strong>Asia&#x2019;s New Mainstream</strong> and <strong>Slow Luxury</strong>.</p><h3 id="1-asia%E2%80%99s-new-mainstream"><strong>1. Asia&#x2019;s New Mainstream</strong></h3><p>Gen Z across APAC is shifting from self-definition to <strong>self-celebration</strong>&#x2014;proud of local culture and ready to spend on it. From the <strong>Niche Sports Boom</strong> and <strong>Cult of Cute</strong> to gaming and <a href="https://www.contentgrip.com/spotify-fan-life-campaign/"><u>music fandoms</u></a>, Asia&#x2019;s youth are building lifestyles around regional passions rather than Western imports.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/chagee-pop-mart-lifestyle-campaign/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">CHAGEE and POP MART team up for Gen Z lifestyle push</div><div class="kg-bookmark-description">The modern tea brand partners with POP MART&#x2019;s Hacipupu to launch grape tea, drive collectibles culture, and deepen Southeast Asia appeal</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-1022.png" alt="10+ brands thriving with Gen Z: what they&apos;re doing right"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/CHAGEE-x-POP-MART-tea-meets-tennis-in-a-lifestyle-play-for-Gen-Z.webp" alt="10+ brands thriving with Gen Z: what they&apos;re doing right" onerror="this.style.display = &apos;none&apos;"></div></a></figure><p><strong>What it means for brands:</strong></p><ul><li>Local storytelling and <strong>regionally rooted campaigns</strong> will outperform generic global narratives.</li><li>Expect <strong>intra-Asia pop culture flows</strong>, from Thai pop to C-pop and Bollywood, to gain mainstream traction.</li><li><strong>K-wave (Hallyu)</strong> will stay powerful, but new fandoms will diversify.</li></ul><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/nongshim-kpop-demon-hunters-campaign/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">K-pop Demon Hunters meets Shin Ramyun</div><div class="kg-bookmark-description">Nongshim rides global K-pop hype with Netflix tie-in. Here&#x2019;s what marketers should note.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-1021.png" alt="10+ brands thriving with Gen Z: what they&apos;re doing right"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/Nongshim-and-Netflix-bring-ramen-to-the-heart-of-K-pop-fandom-1.webp" alt="10+ brands thriving with Gen Z: what they&apos;re doing right" onerror="this.style.display = &apos;none&apos;"></div></a></figure><p>&#x1F4A1; <em>Marketer insight:</em> Gen Z&#x2019;s definition of &#x201C;cool&#x201D; in Asia now includes homegrown influencers, local music, and culturally fluent branding&#x2014;not Western imitation.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/ray-ban-korean-culture-campaign/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Ray-Ban.EXE campaign taps into Korean culture to reach Gen Z</div><div class="kg-bookmark-description">Ray-Ban.EXE debuts in Seoul with a film and robot to tap into Korean pop culture</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-1024.png" alt="10+ brands thriving with Gen Z: what they&apos;re doing right"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/Ray-Ban-launches-K-pop-infused-campaign-to-connect-with-Gen-Z.webp" alt="10+ brands thriving with Gen Z: what they&apos;re doing right" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h3 id="2-slow-luxury"><strong>2. Slow Luxury</strong></h3><p>Luxury, for Gen Z, is now about <strong>experience and cultural fluency</strong>, not just ownership. WGSN notes a <a href="https://www.contentgrip.com/mdri-survey-luxury-marketing/"><u>democratization of luxury across APAC</u></a>&#x2014;where a Chanel bag no longer guarantees status. True luxury now lies in &#x201C;<strong>hard-to-fake cultural capital</strong>,&#x201D; such as niche wellness habits, exclusive experiences, and community access.</p><p>For example, 71% of affluent Chinese female travelers prefer investing in experiences over goods. The &#x201C;it&#x201D; factor is now being first&#x2014;staying at new hotels, dining at undiscovered spots, and curating moments that feel personal.</p><p>&#x1F4A1; <em>Marketer insight:</em> Experiences that signal taste, not wealth, will drive loyalty among affluent Gen Z.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/apac-luxury-travel-wellness-trends/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Mariott shares APAC&#x2019;s luxury travel trends this 2025</div><div class="kg-bookmark-description">Marriott&#x2019;s latest study reveals APAC&#x2019;s affluent travelers are now prioritizing wellbeing, connection, and nature over extravagance</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-1021.png" alt="10+ brands thriving with Gen Z: what they&apos;re doing right"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/Inside-Asia---s-new-luxury-travel-mindset-4.webp" alt="10+ brands thriving with Gen Z: what they&apos;re doing right" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="12-successful-examples-of-brands-resonating-with-gen-z"><strong>12 successful examples of brands resonating with Gen Z</strong></h2><h3 id="1-nike"><a href="https://www.nike.com/ie/"><u>1. Nike</u></a></h3><p>Nike connects with Gen Z through bold messaging centered on empowerment, individuality, and social justice. <a href="https://www.wk.com/work/nike-dream-crazy/">Nike&#x2019;s &#x201C;Dream Crazy&#x201D; campaign</a>, narrated by Colin Kaepernick, spotlighted athletes who broke barriers&#x2014;resonating with Gen&#x202F;Z&#x2019;s values around activism and identity. It was followed by &#x201C;<a href="https://www.wk.com/work/nike-dream-crazier/">Dream Crazier,</a>&#x201D; focused on female empowerment.</p><figure class="kg-card kg-image-card"><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXf4eAsBSgYrik3g1qTRPCdog20EH2fwfUaFLJH2M7Y7DRBi_H8c_ffVllye_MDgCN1lDOqVQmFzSn5XwYx1qNwu9kl_WKk7oOzg8tS3PEdnr7C7gahBt1Wm7SwQRFyh9BNruzt60w?key=6aYGPohTzFN3dsvReoofYwKl" class="kg-image" alt="10+ brands thriving with Gen Z: what they&apos;re doing right" loading="lazy" width="602" height="339"></figure><h3 id="2-glossier"><a href="https://www.glossier.com/"><u>2. Glossier</u></a></h3><p>Known for its user-generated content and community-driven approach, Glossier has built a brand around transparency and simplicity. Their minimalist skincare products cater to Gen Z&#x2019;s preference for no-fuss wellness solutions.</p><p>Its <a href="https://www.youtube.com/watch?v=m-5VU1pnTb0"><u>&#x201C;You&#x202F;Look&#x202F;Good&#x201D; campaign</u></a>, featuring micro&#x2011;influencers sharing unfiltered selfies using products like Boy&#x202F;Brow and Cloud&#x202F;Paint resonates deeply with young audiences.</p><figure class="kg-card kg-image-card"><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXfCs088o3DC3d15q_lyM9MkYalFCiUB6c8PCTBgXw7vRKcepfd4rR62ruWUA-h7CBEn3V0Kkg_eWBMt4znPp00bqEeat9cHVnkYOs0dSN_is1T-i4TUBcZvL808ZkZFI5IC2_WR?key=6aYGPohTzFN3dsvReoofYwKl" class="kg-image" alt="10+ brands thriving with Gen Z: what they&apos;re doing right" loading="lazy" width="602" height="339"></figure><h3 id="3-patagonia"><a href="https://www.patagonia.com/home/"><u>3. Patagonia</u></a></h3><p>As a leading voice in environmental activism, Patagonia connects deeply with Gen Z&#x2019;s focus on sustainability. The brand&#x2019;s commitment to ethical production and environmental causes makes it a go-to for conscious consumers.</p><p>Through its Action Works platform, Patagonia launched &#x201C;<a href="https://www.patagonia.com/actionworks/organizations/gen-z-for-civic-engagement/"><u>Gen-Z for Civic Engagement,</u></a>&#x201D; encouraging youth activism around sustainability and social justice.</p><figure class="kg-card kg-image-card"><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXdhLD45VWEEK8B7HapniBSEl0wxlh6iDo-EU4YMYzQkMQEurfCh61NFws_10jQLOjComRim2sTVh-ijnFSGwF2RtOxq4e9PWeQGo8Qeh8vWxi0wsQg8Q12iO3OkxKGFXKIDYOGraA?key=6aYGPohTzFN3dsvReoofYwKl" class="kg-image" alt="10+ brands thriving with Gen Z: what they&apos;re doing right" loading="lazy" width="602" height="363"></figure><h3 id="4-fenty-beauty"><a href="https://fentybeauty.com/en-id?ranEAID=y9ozrjBcgg8&amp;ranMID=42834&amp;ranSiteID=y9ozrjBcgg8-t5lr4b1j8ZOD2HsEq..nrg&amp;utm_campaign=1&amp;utm_content=10&amp;utm_medium=affiliate&amp;utm_source=Mavely&amp;utm_term=3613654&amp;gad_source=1&amp;gclid=CjwKCAjwpbi4BhByEiwAMC8JnSpKPRySZLlYnjNj7bURBXxw2NOji-S3pz1lmV17nDgrcj-IkRmiHBoCX7YQAvD_BwE"><u>4. Fenty Beauty</u></a></h3><p>By embracing diversity and inclusivity, Fenty Beauty has set a new standard in the cosmetics industry. Its wide range of shades and emphasis on representing all skin tones reflects Gen Z&#x2019;s expectations for representation and fairness in the marketplace. <a href="https://youtu.be/ubHt-vmIqhg"><u>Fenty&#x2019;s launch campaign</u></a> featuring 40+ foundation shades redefined beauty standards.</p><figure class="kg-card kg-image-card"><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXfk91w6u4QVYz5DhXm6GM6cAe_TbmrUsSn4qWGdc12nPGdLEFAtjaCI_Ggtd0xkySiCs5bU2tKdANjA2O2HzOIA4MK6PjN6Be4w24TiiBnRwvcDbMQG01U3h76u4_UA7eEMmihtdw?key=6aYGPohTzFN3dsvReoofYwKl" class="kg-image" alt="10+ brands thriving with Gen Z: what they&apos;re doing right" loading="lazy" width="602" height="229"></figure><h3 id="5-depop"><a href="https://www.depop.com/"><u>5. Depop</u></a></h3><p>The social shopping platform combines Gen Z&#x2019;s love for vintage fashion with its desire for sustainable consumption. Depop offers a community-oriented experience, where users can buy and sell pre-loved items, blending commerce with social responsibility.</p><p><a href="https://news.depop.com/company-news/depop-takes-over-los-angeles-to-launch-depop-this-look/"><u>Campaigns like &#x201C;Depop This Look&#x201D; </u></a>in LA and a student ambassador program promote community and conscious consumption.</p><figure class="kg-card kg-image-card"><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXd4RppIf4VtdlXmU9UOPZzMVpG0I14Jw2CnuZY49uncCORPpTcePPXA0JNsCrIy-efJNm6jNTWZgQuNJlbCjfVWFOkW93JP_tMf2Tf8UaXZRTpRoWqVz6-4yGBjBV8D2znabDAdRA?key=6aYGPohTzFN3dsvReoofYwKl" class="kg-image" alt="10+ brands thriving with Gen Z: what they&apos;re doing right" loading="lazy" width="602" height="339"></figure><h3 id="6-oddli"><a href="https://oddli.com/?srsltid=AfmBOor_s9R8y_7uZz1ZTsCJt8nwlRBi6NB-h6vlj0WW8g7iT6Dgy1c_"><u>6. Oddli</u></a></h3><p>Oddli is a sustainable fashion brand that began as a class project in 2021. The brand distinguishes itself by using deadstock materials and ethical production practices. Oddli&apos;s vibrant designs emphasize individuality and environmental consciousness.</p><p>Its <a href="https://www.inc.com/viktoriia-vasileva/this-fashion-brand-nearly-doubled-annual-revenue-its-instagram-strategy-is-genius/91174971"><u>&#x201C;Oddli Club&#x201D; campaign</u></a>, launched through Instagram&#x2019;s &#x201C;Close Friends,&#x201D; offered behind&#x2011;the&#x2011;scenes previews, early access drops (like custom name tees), and even real&#x2011;world meetups.</p><figure class="kg-card kg-image-card"><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXfoxtJ5P8oONSy0Itz3MG2WyE4NNUmp9w9iS6uUsMIUYk3At99_UnbsBfgw4vr5VaPsPFOxT8Xij5yxAs5rZHdjzUMt9N6PfTFQGvlHhgXFclPIPlQvP5ycerRh00E979tMl48c?key=6aYGPohTzFN3dsvReoofYwKl" class="kg-image" alt="10+ brands thriving with Gen Z: what they&apos;re doing right" loading="lazy" width="602" height="339"></figure><h3 id="7-cos"><a href="https://www.cos.com/index.html?originReferrer=https%3A%2F%2Fwww.google.com%2F"><u>7. COS</u></a></h3><p>COS, a London-based brand owned by H&amp;M, has risen to prominence as a luxury-adjacent fashion label embodying the &quot;quiet luxury&quot; aesthetic without high price tags. The brand&apos;s emphasis on quality craftsmanship, sustainable materials, and affordability aligns with Gen Z&apos;s preference for minimalist, sustainable fashion choices.</p><p>COS gained traction with Gen&#x202F;Z through its <a href="https://youtu.be/Dc4CNobGgrQ"><u>&#x201C;Clean Cut Tee&#x201D; campaign</u></a>, which used creator collabs to spotlight minimalist style and sustainable quality.</p><figure class="kg-card kg-image-card"><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXdZt-JVl6OGuDcLL2bwnUCSqz03deTUS_Cw6jDvc-6W045KmxofGwlHdcQ-PHf9Xq2qenCQbcQpyXmfR9nxVH1Q3e2tw_hYM8aRfuHp8k4Hxq_vqQDqP0MjcurhKUu2dsWjVOVgew?key=6aYGPohTzFN3dsvReoofYwKl" class="kg-image" alt="10+ brands thriving with Gen Z: what they&apos;re doing right" loading="lazy" width="602" height="401"></figure><h3 id="8-owala"><a href="https://owalalife.com/?srsltid=AfmBOopqOMmYHw6fLweks-zAetaxIWGZ5ZjyEPYi-yXy4IIzOkEi8XwG"><u>8. Owala</u></a></h3><p>Owala, a brand specializing in insulated stainless-steel water bottles, has gained popularity among Gen Z for its unique aesthetics and patented lid design. The brand&apos;s modular bottles allow consumers to mix and match colors, catering to Gen Z&apos;s desire for personalization.</p><p>Owala&#x2019;s colorful, mix-and-match FreeSip bottles exploded in popularity thanks to <a href="https://www.contentgrip.com/gen-z-tumbler-trend/#owala-the-new-darling-of-functional-cool"><u>TikTok virality</u></a>, boosted by campaigns around hydration and civic action.</p><figure class="kg-card kg-image-card"><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXeeZccaJx7Uzz5PzkMKgxhQ1OHQxPLFmzDx4kAViEXZexb6iWcfi7NIH-fPtR--pDc_2bgQLOncBegMhgkIahvnbrZOOaZBhY0e3zTTmYq8Z2Az3PKbN2_lmhQEJkfVwvrESQJ4hA?key=6aYGPohTzFN3dsvReoofYwKl" class="kg-image" alt="10+ brands thriving with Gen Z: what they&apos;re doing right" loading="lazy" width="602" height="401"></figure><h3 id="9-starface"><a href="https://starface.world/?srsltid=AfmBOoo1yzJNEm4UM8ZsPrVwiAEqwmLYIT1LgJwmSlCDkBtvoTTGvH4h"><strong><u>9. Starface</u></strong></a></h3><p>Starface, known for its playful pimple patches shaped like stars, has turned skincare into a form of self-expression. By embracing &#x201C;imperfection is cool,&#x201D; the brand has built a loyal Gen Z following that values transparency, fun design, and body positivity.</p><p>Its bold, unfiltered aesthetic stands out in campaigns with <a href="https://www.tiktok.com/@starface?lang=en"><u>#starface on TikTok</u></a> and Instagram, and its inclusive campaigns spotlight diverse skin tones and acne experiences.</p><figure class="kg-card kg-image-card"><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXfEo55IWmwVmEDSgXVohRx6m08a811YjXVHyBrYw634wHLtgYRxTG77uvwl5GFHGul9pO-LWiJsDo7ajZU45luVmFpG6OaL9Xr6s6pM1gUXBYlq7Ci7IrfNZ8Uy4J_NflFyWlr4pA?key=hph0axQNfsQOo87LasWnSQ" class="kg-image" alt="10+ brands thriving with Gen Z: what they&apos;re doing right" loading="lazy" width="602" height="339"></figure><h3 id="10-cider"><a href="https://www.shopcider.com/"><strong><u>10. Cider</u></strong></a></h3><p>Cider is a fast-growing fashion brand often referred to as &#x201C;Zara for Gen Z.&#x201D; It leverages a smart, data-driven model to predict trends and produce only what&#x2019;s likely to sell.</p><p>With accessible pricing, bold Y2K-inspired styles, and consistent engagement on TikTok via <a href="https://www.tiktok.com/tag/shopcider?lang=en"><u>TikTok with #shopcider</u></a>, Cider has become a go-to for Gen Z&#x2019;s trendsetters looking for affordable, expressive fashion.</p><figure class="kg-card kg-image-card"><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXdvk_o8qNTTIW_BSVv1eOOH_kyNU_ZOvs_vjuxvl1fOW5hoSFM2L9gW3O78TQ9RrIaGIhgBnBNjFR61eycXNhHpu8keDLXQljas9s9J_yYBKAGOnC3XMhxP8CXbmQ99PEtr7Sce2Q?key=hph0axQNfsQOo87LasWnSQ" class="kg-image" alt="10+ brands thriving with Gen Z: what they&apos;re doing right" loading="lazy" width="602" height="368"></figure><h3 id="11-gentle-monster"><a href="https://www.gentlemonster.com/int/en" rel="noreferrer"><strong><u>11. Gentle Monster</u></strong></a></h3><p>South Korea&#x2019;s Gentle Monster turned eyewear into art. Its bold designs and immersive store experiences embody the &#x201C;slow luxury&#x201D; Gen Z craves&#x2014;creative, cultural, and hard to fake.</p><p>The brand&#x2019;s fame exploded after Jennie (BLACKPINK) collaborations like <a href="https://www.gentlemonster.com/int/en/category/collections/jennie?srsltid=AfmBOoqLkgDyk9GucPs6s9eJbVy4Jnl_1Jg78L4JJYxQHBafGWojyHx2"><u>Jentle Home</u></a> and <a href="https://www.gentlemonster.com/int/en/category/collections/jentle-salon?srsltid=AfmBOoq6NsYp4GQ_E9ijxjCMaVwyeGOXfm2bUgTEcZYcZpnzGw5_mpvm"><u>Jentle Salon</u></a>, which went viral across TikTok and sold out instantly. Gentle Monster proves local style and cultural pride can define global luxury.</p><figure class="kg-card kg-embed-card"><iframe width="200" height="113" src="https://www.youtube.com/embed/R53GmsmNrjA?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen title="Gentle Monster x Jennie | Jentle Salon Pop up"></iframe></figure><h3 id="12-crocs"><a href="https://www.crocs.co.id/?gad_source=1&amp;gad_campaignid=21371112896&amp;gbraid=0AAAAAB3ERPaVXxcDe3bwfZtAJXQlwOcpq&amp;gclid=Cj0KCQjwo63HBhCKARIsAHOHV_XKtuMZewepO9hZAX_uc9Mm2HaCAF8QMkIusYuBzTpl7kjqZpWNVOoaAmV8EALw_wcB" rel="noreferrer"><strong><u>12. Crocs</u></strong></a></h3><p>Once mocked, Crocs is now a Gen Z favorite for its comfort, irony, and self-expression. Collaborations with <a href="https://www.crocs.com/bad-bunny.html"><u>Bad Bunny</u></a>, <a href="https://www.crocs.com/c/collabs/salehe-bembury"><u>Salehe Bembury</u></a>, and <a href="https://www.crocs.co.id/hello-kitty-collection.html?srsltid=AfmBOorOSkWgppppD7_32Zg2hHmY-QMpNtxDx-R30yuPyYmDUEuVI-nH"><u>Hello Kitty</u></a> turned its clogs into customizable icons. With Jibbitz charms and &#x201C;ugly-cute&#x201D; TikTok trends, Crocs shows that authenticity and fun win Gen Z loyalty.</p><figure class="kg-card kg-embed-card"><blockquote class="tiktok-embed" cite="https://www.tiktok.com/@hellokitty/video/7512867821185994030" data-video-id="7512867821185994030" data-embed-from="oembed" style="max-width:605px; min-width:325px;"> <section> <a target="_blank" title="@hellokitty" href="https://www.tiktok.com/@hellokitty?refer=embed">@hellokitty</a> <p>Obsessed with the new supercute  <a title="hellokitty" target="_blank" href="https://www.tiktok.com/tag/hellokitty?refer=embed">#HelloKitty</a> @Crocs platform clog &#x1F380; <a title="crocs" target="_blank" href="https://www.tiktok.com/tag/crocs?refer=embed">#crocs</a> </p> <a target="_blank" title="&#x266C; Me obsessed with you - not.jayswift" href="https://www.tiktok.com/music/Me-obsessed-with-you-7184881664886278958?refer=embed">&#x266C; Me obsessed with you - not.jayswift</a> </section> </blockquote> <script async src="https://www.tiktok.com/embed.js"></script></figure><h2 id="looking-for-more-insights-on-gen-z">Looking for more insights on Gen Z?</h2><p>Explore these articles on ContentGrip for deeper analysis on how Gen Z interacts with brands, content, and platforms:</p><ul><li><a href="https://www.contentgrip.com/gen-z-social-media/"><u>Gen Z and social media: what brands must know now</u></a></li><li><a href="https://www.contentgrip.com/how-to-keep-gen-z-loyal-to-your-brand/"><u>How to keep Gen Z coming back to your brand</u></a></li><li><a href="https://www.contentgrip.com/market-content-gen-z/"><u>How to market content to Gen Z in 2025</u></a></li><li><a href="https://www.contentgrip.com/what-gen-z-expects-from-brands/"><u>Sustainability is not the only expectation Gen Z has for brands, here&#x2019;s what matters</u></a></li><li><a href="https://www.contentgrip.com/gen-z-e-commerce-in-southeast-asia/"><u>Gen Z and e-commerce in Southeast Asia: a deep dive into shopping behaviors</u></a></li><li><a href="https://www.contentgrip.com/marketing-gen-z-brand-authenticity-activism/"><u>Gen Z: obsessed with brand authenticity and activism</u></a></li><li><a href="https://www.contentgrip.com/gen-z-and-millennials-outspending-baby-boomers-trust-social-media/"><u>Gen Z and Millennials outspending baby boomers, trust social media more</u></a></li><li><a href="https://www.contentgrip.com/brands-gen-z-like-and-dislike-in-2022/"><u>Brands Gen Zs love and hate in 2022</u></a></li><li><a href="https://www.contentgrip.com/targeting-gen-z-subcultures-not-mainstream/"><u>Targeting Gen Zs? Forget mainstream: it&apos;s all about subcultures now</u></a></li></ul><p>Staying ahead of Gen Z&#x2019;s fast-changing preferences is critical for brands looking to maintain relevance &#x2014; these resources will help you adapt your strategies.</p><h2 id="frequently-asked-questions-faqs">Frequently asked questions (FAQs)</h2><ol><li><strong>What defines a Gen Z brand?</strong></li></ol><p>A Gen Z brand is one that aligns with the generation&#x2019;s values&#x2014;transparency, diversity, mental wellness, and social responsibility. It also communicates through channels and formats Gen Z prefers, like TikTok and authentic creator partnerships.</p><ol start="2"><li><strong>Why does Gen Z care about branding so much?</strong></li></ol><p>For Gen Z, branding is identity. The products they buy and the companies they support are extensions of their personal values and cultural affiliations.</p><p><strong><em>This post is created by ContentGrow, providing scalable and tailored content creation services for B2B brands and publishers worldwide.</em></strong><a href="https://calendly.com/enrickoman/call-with-contentgrow"><strong><em> <u>Book a discovery call</u></em></strong></a><strong><em> to learn more.</em></strong></p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/enrickoman/call-with-contentgrow?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a call with ContentGrow (for brands &amp; publishers) - ContentGrow</div><div class="kg-bookmark-description">Thanks for booking a call with ContentGrow, a managed talent network of freelance media professionals ready to serve brands, publishers, and global content teams.Let&#x2019;s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://assets.calendly.com/assets/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a.png" alt="10+ brands thriving with Gen Z: what they&apos;re doing right"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://d3v0px0pttie1i.cloudfront.net/uploads/user/logo/13226712/opengraph_4dc79812.png?source=opengraph" alt="10+ brands thriving with Gen Z: what they&apos;re doing right" onerror="this.style.display = &apos;none&apos;"></div></a></figure><figure class="kg-card kg-image-card"><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXfm4stlVg39rchFueMYRIrT-j_9gfsFC5TQ37NAsAs9M_LPEJ0sey96Vaw_jQQL7yltjYDz1_orBk-ype1lX8bXYHLH9oOPCHlLPahlwbpm8dCVU3BKN-GN7tqik-bSoKoMQCJNLOa7Ksiegx5XP44OM1U?key=XWXGoVMjBNJl7uTWzhTFDQ" class="kg-image" alt="10+ brands thriving with Gen Z: what they&apos;re doing right" loading="lazy" width="602" height="339"></figure>]]></content:encoded></item><item><title><![CDATA[Amazon Ads doubles down on Australia to prove full-funnel marketing isn’t a myth]]></title><description><![CDATA[Amazon Ads is using Australia to show how streaming, shopping, and AI can finally link brand dollars to conversions]]></description><link>https://www.contentgrip.com/amazon-ads-australia-strategy/</link><guid isPermaLink="false">6901c134e686e900017daa67</guid><category><![CDATA[News]]></category><category><![CDATA[Martech]]></category><dc:creator><![CDATA[Patrecia Meliana]]></dc:creator><pubDate>Fri, 31 Oct 2025 02:00:58 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2025/10/Amazon-Ads-doubles-down-on-Australia-to-prove-full-funnel-marketing-isn---t-a-myth.webp" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2025/10/Amazon-Ads-doubles-down-on-Australia-to-prove-full-funnel-marketing-isn---t-a-myth.webp" alt="Amazon Ads doubles down on Australia to prove full-funnel marketing isn&#x2019;t a myth"><p>Amazon is on a mission to turn brand advertising into a performance channel, and it&#x2019;s picked Australia as its proving ground.</p><p>With five million Prime Video viewers, strong advertiser retention, and AI tools linking entertainment to shopping behavior, the company is pitching itself as the rare player that can merge scale, data, and accountability in one stack.</p><p>This article explores how Amazon Ads is trying to connect the dots between brand spend and real results, and what it means for marketers navigating fragmented channels, rising media costs, and the pressure to prove ROI.</p><h2 id="short-on-time">Short on time?</h2><p>Here&#x2019;s a table of contents for quick access:</p><ul><li><a href="https://www.contentgrip.com/amazon-ads-australia-strategy/#why-australia-matters-in-amazon-ads-global-strategy" rel="noreferrer">Why Australia matters in Amazon Ads&#x2019; global strategy</a></li><li><a href="https://www.contentgrip.com/amazon-ads-australia-strategy/#the-ai-layer-powering-amazons-media-stack" rel="noreferrer">The AI layer powering Amazon&#x2019;s media stack</a></li><li><a href="https://www.contentgrip.com/amazon-ads-australia-strategy/#what-marketers-should-know" rel="noreferrer">What marketers should know: measurement, efficiency, and real-world use cases</a></li></ul><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/future-ai-marketing/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">The future of marketing: AI transformations by 2026</div><div class="kg-bookmark-description">Discover AI marketing&#x2019;s future in 2026 with predictions on automation, personalization, decision-making, emerging tech, and ethical challenges.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-1100.png" alt="Amazon Ads doubles down on Australia to prove full-funnel marketing isn&#x2019;t a myth"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/The-future-of-AI-in-marketing-2026-trends--tools-and-strategies-1.webp" alt="Amazon Ads doubles down on Australia to prove full-funnel marketing isn&#x2019;t a myth" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="why-australia-matters-in-amazon-ads-global-strategy">Why Australia matters in Amazon Ads&apos; global strategy</h2><p>Australia is now one of Amazon Ads&#x2019; fastest-growing markets, according to Vice President Tamir Bar-Haim. That growth is anchored by Prime Video Ads, which currently reaches five million customers and has seen 80% advertiser renewal since launch.</p>
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  20. <p><a href="https://www.marketing-interactive.com/inside-amazon-s-plan-to-transform-entertainment-into-real-business-impact"><u>For Bar-Haim</u></a>, the current state of brand marketing is broken. &#x201C;Historically, it sat off in a silo and it&#x2019;s been difficult to connect that brand investment back to real, tangible business outcomes,&#x201D; he said. The company&apos;s core focus is now what he calls the &#x201C;connective tissue&#x201D; between brand and performance, linking entertainment experiences to measurable business impact.</p><p>General Manager Willie Pang added that Australian marketers, under mounting pressure to do more with less, are looking for ways to consolidate spend across fragmented channels. With Amazon&#x2019;s DSP, advertisers can activate campaigns across Amazon-owned inventory and premium open internet publishers including Netflix, using a unified planning and measurement layer.</p><p>Pang also described Australia as the ideal test bed for true interoperability, where campaigns can be activated across shopping, streaming, and browsing environments.</p><h2 id="the-ai-layer-powering-amazons-media-stack">The AI layer powering Amazon&apos;s media stack</h2><p>Amazon isn&#x2019;t just selling media. It&#x2019;s selling automation, scale, and predictive planning. The company&#x2019;s AI-powered DSP uses trillions of signals across customer touchpoints to automate campaign setup and optimize performance.</p><figure class="kg-card kg-image-card"><img src="https://www.contentgrip.com/content/images/2025/10/data-src-image-f44a609e-f19d-46ff-925e-4462a0f07881.png" class="kg-image" alt="Amazon Ads doubles down on Australia to prove full-funnel marketing isn&#x2019;t a myth" loading="lazy" width="1600" height="1066" srcset="https://www.contentgrip.com/content/images/size/w600/2025/10/data-src-image-f44a609e-f19d-46ff-925e-4462a0f07881.png 600w, https://www.contentgrip.com/content/images/size/w1000/2025/10/data-src-image-f44a609e-f19d-46ff-925e-4462a0f07881.png 1000w, https://www.contentgrip.com/content/images/2025/10/data-src-image-f44a609e-f19d-46ff-925e-4462a0f07881.png 1600w" sizes="(min-width: 720px) 720px"></figure><p>According to the team, early data shows campaign setup times are 75% faster using its AI tools. Bar-Haim said this goes beyond workflow efficiency. &#x201C;We think we can have a similar impact in the advertising space as we did with personalisation in retail.&#x201D;</p><p>This push includes the Amazon Marketing Cloud, which allows brands to blend their own first-party data with Amazon&#x2019;s shopping and entertainment signals to map out and optimize full customer journeys. Even brands that don&#x2019;t sell on Amazon are seeing value.</p><p>Take DoorDash: its DoorPass campaign tied to Prime Video&#x2019;s <em>Nine Perfect Strangers</em> reached 3.9 million customers and lifted purchase intent by 16 points. Nestl&#xE9; also saw a 321% lift in category searches for NESCAF&#xC9; Espresso Concentrate through a Prime Day activation that spanned Amazon Stores, Prime Video, and influencer placements.</p><h2 id="what-marketers-should-know">What marketers should know</h2><p>Here&#x2019;s what B2B marketers and media decision-makers should take away from Amazon&#x2019;s push:</p><p><strong>1. Full-funnel advertising may finally be real</strong></p><p>If Amazon can deliver on its connective tissue promise, marketers may finally get the long-sought ability to track and optimize brand investments all the way to conversions without switching platforms.</p><p><strong>2. Australia is Amazon&#x2019;s blueprint market</strong></p><p>Australia&#x2019;s tight media budgets and advanced DSP adoption make it the ideal lab. If this model works here, expect it to expand rapidly to other regions.</p><p><strong>3. Sport isn&#x2019;t just culture. It&#x2019;s conversion fuel</strong></p><p>Amazon&#x2019;s deals to stream cricket in Australia, NBA games globally, and other region-specific sports are more than just a reach play. They are a bid to own cultural moments that drive engagement, awareness, and bottom-funnel behaviors.</p><p><strong>4. AI is quietly solving media bloat</strong></p><p>Marketers struggling with bloated workflows and inefficient planning stacks may find relief in Amazon&#x2019;s AI-backed system. Faster campaign builds and dynamic measurement help brands shift resources from admin to strategy.</p><p>Amazon Ads isn&#x2019;t trying to replace TV or digital video. It&#x2019;s trying to fuse what&#x2019;s best about both worlds: scale and storytelling from streaming, and accountability and optimization from digital. The goal is to create a system that finally closes the loop between brand awareness and business outcomes.</p><p>If the model succeeds in Australia, it could redefine what marketers expect from full-funnel platforms around the world.</p><div class="kg-card kg-callout-card kg-callout-card-grey"><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">This article is created by humans with AI assistance, powered by ContentGrow. Ready to explore full-service content solutions starting at $2,000/month?</strong></b></i><a href="https://calendly.com/enrickoman/call-with-contentgrow"> <u><i><b><strong class="italic underline" style="white-space: pre-wrap;">Book a discovery call today</strong></b></i></u></a><i><b><strong class="italic" style="white-space: pre-wrap;">.</strong></b></i></div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/enrickoman/call-with-contentgrow?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a discovery call (for brands &amp; publishers) - ContentGrow</div><div class="kg-bookmark-description">Thanks for booking a call with ContentGrow. We provide scalable and tailored content creation services for B2B brands and publishers worldwide.Let&#x2019;s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a-498.png" alt="Amazon Ads doubles down on Australia to prove full-funnel marketing isn&#x2019;t a myth"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/opengraph_4dc79812-454.png" alt="Amazon Ads doubles down on Australia to prove full-funnel marketing isn&#x2019;t a myth" onerror="this.style.display = &apos;none&apos;"></div></a></figure>]]></content:encoded></item><item><title><![CDATA[Messi goes platinum with AI and VFX-powered fragrance campaign]]></title><description><![CDATA[BCM Media fuses technology and storytelling in Messi Platinum’s high-gloss rollout]]></description><link>https://www.contentgrip.com/messi-ai-fragrance-campaign/</link><guid isPermaLink="false">6901c2b6e686e900017daa9c</guid><category><![CDATA[News]]></category><category><![CDATA[Martech]]></category><dc:creator><![CDATA[Patrecia Meliana]]></dc:creator><pubDate>Thu, 30 Oct 2025 12:00:31 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2025/10/Messi-goes-platinum-with-AI-and-VFX-powered-fragrance-campaign.webp" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2025/10/Messi-goes-platinum-with-AI-and-VFX-powered-fragrance-campaign.webp" alt="Messi goes platinum with AI and VFX-powered fragrance campaign"><p>Football icon Lionel Messi is back in the global spotlight&#x2014;but not for his footwork. This time, it&apos;s his signature scent doing the talking. Game On Product Group just launched <em>MESSI Platinum</em>, the newest edition in its fragrance lineup, with a bold new campaign powered by AI, 3D VFX, and cinematic storytelling.</p><p>The integrated campaign, developed by indie shop BCM Media and Creative, signals a shift in how celebrity brands scale visual storytelling. Blending artificial intelligence with live-action production, the new spot leans into Messi&#x2019;s personal brand while pushing creative tech boundaries for CPG marketing.</p><p>This article explores the campaign&#x2019;s creative evolution, the tools behind it, and what it means for marketers seeking global impact with limited assets.</p><h2 id="short-on-time"><strong>Short on time?</strong></h2><p>Here&#x2019;s a table of contents for quick access:</p><ul><li><a href="https://www.contentgrip.com/messi-ai-fragrance-campaign/#how-the-new-messi-campaign-levels-up-with-ai" rel="noreferrer">How the new Messi campaign levels up with AI</a></li><li><a href="https://www.contentgrip.com/messi-ai-fragrance-campaign/#inside-the-film" rel="noreferrer">Inside the film: Platinum visuals, real-world impact</a></li><li><a href="https://www.contentgrip.com/messi-ai-fragrance-campaign/#brand-activation-meets-fan-engagement" rel="noreferrer">Brand activation meets fan engagement</a></li><li><a href="https://www.contentgrip.com/messi-ai-fragrance-campaign/#what-marketers-should-know" rel="noreferrer">What marketers should know</a></li></ul><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/future-ai-marketing/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">The future of marketing: AI transformations by 2026</div><div class="kg-bookmark-description">Discover AI marketing&#x2019;s future in 2026 with predictions on automation, personalization, decision-making, emerging tech, and ethical challenges.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-1102.png" alt="Messi goes platinum with AI and VFX-powered fragrance campaign"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/The-future-of-AI-in-marketing-2026-trends--tools-and-strategies-3.webp" alt="Messi goes platinum with AI and VFX-powered fragrance campaign" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="how-the-new-messi-campaign-levels-up-with-ai"><strong>How the new Messi campaign levels up with AI</strong></h2><p>The new <a href="https://www.instagram.com/messifragrances?utm_source=ig_web_button_share_sheet&amp;igsh=ZDNlZDc0MzIxNw==" rel="noreferrer"><em>MESSI Platinum</em></a> push builds on the brand&#x2019;s previous &#x201C;More Than We See&#x201D; platform, reimagining its signature hall-of-mirrors visual metaphor through a futuristic lens.</p><p>While last year&#x2019;s effort leaned on symbolism and reflective imagery, this new campaign moves toward minimalism&#x2014;platinum corridors, digital illusions, and Messi emerging with quiet confidence from a CGI dreamworld.</p><figure class="kg-card kg-embed-card"><iframe src="https://player.vimeo.com/video/1128096161?app_id=122963" width="426" height="240" frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share" referrerpolicy="strict-origin-when-cross-origin" title="Messi Platinum"></iframe></figure><p>BCM handled everything in-house&#x2014;from concept to post&#x2014;leveraging AI-generated music, custom sound design, and 3D VFX that blur the line between real and surreal. Every visual detail, from shifting walls to the fragrance&#x2019;s final reveal, was built using a hybrid pipeline of AI-assisted previsualization and traditional VFX compositing.</p>
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  22. <blockquote class="instagram-media" data-instgrm-captioned data-instgrm-permalink="https://www.instagram.com/reel/DP2q_DYCBVD/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="14" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:16px;"> <a href="https://www.instagram.com/reel/DP2q_DYCBVD/?utm_source=ig_embed&amp;utm_campaign=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank"> <div style=" display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"></div></div></div><div style="padding: 19% 0;"></div> <div style="display:block; height:50px; margin:0 auto 12px; width:50px;"><svg width="50px" height="50px" viewbox="0 0 60 60" version="1.1" xmlns="https://www.w3.org/2000/svg" xmlns:xlink="https://www.w3.org/1999/xlink"><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g transform="translate(-511.000000, -20.000000)" fill="#000000"><g><path d="M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631"/></g></g></g></svg></div><div style="padding-top: 8px;"> <div style=" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;">View this post on Instagram</div></div><div style="padding: 12.5% 0;"></div> <div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"><div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"></div> <div style="background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"></div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"></div></div><div style="margin-left: 8px;"> <div style=" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div> <div style=" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; 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overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/reel/DP2q_DYCBVD/?utm_source=ig_embed&amp;utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank">A post shared by Messi Fragrances (@messifragrances)</a></p></div></blockquote>
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  25. <p>For marketers, this signals an important shift. Campaigns like this one show how creative shops are internalizing tools once reserved for big-budget studios. With the right in-house talent and AI tools, even lean teams can execute premium cinematic content that competes on a global stage.</p><h2 id="inside-the-film"><strong>Inside the film</strong></h2><p>In the 30-second hero film, Messi is seen walking through a transforming corridor with subtle cues of tension and elegance. The platinum walls move around him, evoking a sense of progress and personal evolution. The corridor opens into a podium, where the new fragrance bottle stands like a trophy. Messi picks it up and delivers a single line: <em>&#x201C;Platinum by Messi.&#x201D;</em></p><p>This tight narrative reflects more than a personal brand&#x2014;it speaks to how celebrity-driven CPG campaigns are evolving. It&#x2019;s not about cluttered storytelling or explosive reveals. It&#x2019;s about distilling identity into something cinematic and emotionally sharp.</p><p>The film&#x2019;s production leans hard into stylized abstraction, using visual metaphors over literal storytelling to appeal to both Messi fans and fragrance buyers. In a category often driven by clich&#xE9;s, this approach offers a fresh take on luxury storytelling with cultural weight.</p><h2 id="brand-activation-meets-fan-engagement"><strong>Brand activation meets fan engagement</strong></h2><p>To support the launch, Game On held an on-ground activation in Miami at 1v1 World Crown. Fans lined up to interact with a Messi cardboard cutout, win signed jerseys, and play a guessing game tied to soccer-themed giveaways. The event also served as a trial zone for the Platinum scent and new additions to the Messi sports fragrance range.</p><p>While the activation wasn&#x2019;t tech-heavy, it bridged digital storytelling with fan-based touchpoints. These moments serve a dual purpose: driving user-generated content and reinforcing the brand&#x2019;s link to real fans who view Messi as more than a sponsored face.</p><p>Expect more of these hybrid rollouts, where global brand campaigns blend high-tech production with local, grassroots activations to close the loop between screen and shelf.</p><h2 id="what-marketers-should-know"><strong>What marketers should know</strong></h2><p>This campaign doesn&#x2019;t just show off a sleek fragrance or polished visuals&#x2014;it&#x2019;s a case study in how tech-forward creative strategy can elevate product storytelling. For brand leaders and marketers, here are four takeaways from the MESSI Platinum rollout that are worth applying to your next campaign.</p><p><strong>1. AI is becoming a production asset, not just a trend</strong></p><p>BCM&#x2019;s campaign shows how AI is moving beyond experimentation. Whether for music, VFX, or pre-visualization, AI is now part of the production pipeline. For brand marketers, this opens up new ways to cut costs while increasing visual fidelity.</p><p><strong>2. Celebrity campaigns are moving toward symbolic storytelling</strong></p><p>The minimalist visual arc of this campaign, paired with strong audio branding and a clear product reveal, offers a cleaner way to express identity. Less is more, especially when paired with recognisable talent.</p><p><strong>3. Full-stack creative control can boost speed and consistency</strong></p><p>With BCM managing ideation, production, and post in-house, the result is cohesive and polished. Marketers may want to reconsider fragmented agency/vendor workflows when building global campaigns.</p><p><strong>4. Ground activations still matter for product trial and UGC</strong></p><p>Digital storytelling may drive buzz, but in-person brand moments are key to sampling and word-of-mouth. The Miami activation created frictionless fan interaction with a clear link to campaign themes.</p><div class="kg-card kg-callout-card kg-callout-card-grey"><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">This article is created by humans with AI assistance, powered by ContentGrow. Ready to explore full-service content solutions starting at $2,000/month?</strong></b></i><a href="https://calendly.com/enrickoman/call-with-contentgrow"> <u><i><b><strong class="italic underline" style="white-space: pre-wrap;">Book a discovery call today</strong></b></i></u></a><i><b><strong class="italic" style="white-space: pre-wrap;">.</strong></b></i></div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/enrickoman/call-with-contentgrow?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a discovery call (for brands &amp; publishers) - ContentGrow</div><div class="kg-bookmark-description">Thanks for booking a call with ContentGrow. We provide scalable and tailored content creation services for B2B brands and publishers worldwide.Let&#x2019;s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a-500.png" alt="Messi goes platinum with AI and VFX-powered fragrance campaign"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/opengraph_4dc79812-456.png" alt="Messi goes platinum with AI and VFX-powered fragrance campaign" onerror="this.style.display = &apos;none&apos;"></div></a></figure>]]></content:encoded></item><item><title><![CDATA[OpenAI unveils Atlas, a new way to build custom GPTs for teams]]></title><description><![CDATA[OpenAI's latest launch gives companies a flexible way to deploy GPTs with team controls]]></description><link>https://www.contentgrip.com/openai-launches-atlas/</link><guid isPermaLink="false">6901c22fe686e900017daa83</guid><category><![CDATA[News]]></category><category><![CDATA[Martech]]></category><dc:creator><![CDATA[Patrecia Meliana]]></dc:creator><pubDate>Thu, 30 Oct 2025 08:00:34 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2025/10/OpenAI-unveils-Atlas--a-new-way-to-build-custom-GPTs-for-teams.webp" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2025/10/OpenAI-unveils-Atlas--a-new-way-to-build-custom-GPTs-for-teams.webp" alt="OpenAI unveils Atlas, a new way to build custom GPTs for teams"><p><a href="https://openai.com/index/introducing-chatgpt-atlas/"><u>OpenAI has rolled out <strong>Atlas</strong></u></a>, an enterprise-focused toolset designed to help organizations build, manage, and scale internal GPTs.</p><p>While the company is best known for ChatGPT, <a href="https://chatgpt.com/atlas/"><u>Atlas</u></a> brings a more structured, team-oriented offering into the mix &#x2014; targeting use cases across <strong>brand research, internal content ops, knowledge management, and communication workflows</strong>.</p><p>This article explores what Atlas is, how it works, and why marketers should keep a close eye on it as custom AI assistants become more strategic in the workplace.</p><h2 id="short-on-time">Short on time?</h2><p>Here is a table of content for quick access:</p><ul><li><a href="https://www.contentgrip.com/openai-launches-atlas/#what-is-atlas" rel="noreferrer">What is Atlas?</a></li><li><a href="https://www.contentgrip.com/openai-launches-atlas/#how-does-atlas-differ-from-chatgpt" rel="noreferrer">How does Atlas differ from ChatGPT?</a></li><li><a href="https://www.contentgrip.com/openai-launches-atlas/#what-marketers-should-know" rel="noreferrer">What marketers should know</a></li></ul><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/future-ai-marketing/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">The future of marketing: AI transformations by 2026</div><div class="kg-bookmark-description">Discover AI marketing&#x2019;s future in 2026 with predictions on automation, personalization, decision-making, emerging tech, and ethical challenges.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/CG-icon-1-1101.png" alt="OpenAI unveils Atlas, a new way to build custom GPTs for teams"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Patrecia Meliana</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/The-future-of-AI-in-marketing-2026-trends--tools-and-strategies-2.webp" alt="OpenAI unveils Atlas, a new way to build custom GPTs for teams" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="what-is-atlas"><strong>What is Atlas?</strong></h2><p>Based on details in internal decks shared by OpenAI, Atlas appears to be a <strong>workspace-native platform</strong> for creating and deploying internal GPTs across departments. Think of it as a <strong>ChatGPT for teams</strong>, where organizations can:</p><ul><li>Create <strong>custom AI assistants</strong> trained on internal documents or guidelines</li><li>Assign access permissions for <strong>different roles or departments</strong></li><li>Integrate proprietary tools, APIs, or live data sources into the GPT experience</li><li>Monitor usage and outputs to ensure brand safety and consistency</li></ul><figure class="kg-card kg-embed-card"><iframe width="200" height="113" src="https://www.youtube.com/embed/Ej6hnsQgV_c?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen title="Introducing ChatGPT Atlas"></iframe></figure><p>Atlas shows an interface where multiple &quot;GPTs&quot; are listed under a shared workspace, including assistants built for media monitoring, sales enablement, and product Q&amp;A. These GPTs can be <strong>shared securely across a team</strong>, with guardrails in place.</p><h2 id="how-does-atlas-differ-from-chatgpt"><strong>How does Atlas differ from ChatGPT?</strong></h2><p>While ChatGPT allows individual users to build custom GPTs with tools like <strong>Custom Instructions</strong> or <strong>File Uploads</strong>, Atlas extends this functionality at the org level. Notable distinctions:</p><ul><li><strong>Team-level control</strong>: Admins can manage who sees what, and create guardrails around brand tone or response style.</li><li><strong>Workspace sharing</strong>: GPTs are not siloed per user&#x2014;they&#x2019;re built for teams to use together.</li><li><strong>Integrated knowledge</strong>: Atlas connects to internal sources, allowing marketers to feed it campaign data, style guides, and research docs.</li></ul><p>This unlocks scalable workflows for marketing teams, especially in areas like:</p><ul><li>Responding to media or customer queries with consistent messaging</li><li>Drafting campaign briefs or product copy from past assets</li><li>Training assistants to follow tone-of-voice and brand guidelines</li></ul><h2 id="what-marketers-should-know"><strong>What marketers should know</strong></h2><p>Atlas introduces a new operating model for AI inside orgs. Here&#x2019;s why it matters:</p><h3 id="1-ai-assistants-are-going-from-personal-to-professional"><strong>1. AI assistants are going from personal to professional</strong></h3><p>Atlas signals a shift in how GPTs are deployed&#x2014;<strong>from personal assistants to business assets</strong>. For marketers, this means creating GPTs that can generate copy, summarize reports, or handle campaign FAQs, all within brand guardrails.</p><h3 id="2-internal-knowledge-is-finally-usable-in-real-time"><strong>2. Internal knowledge is finally usable in real time</strong></h3><p>By allowing marketers to feed GPTs with internal docs (e.g., brand guidelines, tone decks, pitch decks), Atlas bridges the gap between static assets and real-time execution.</p><p>Example use cases include:</p><ul><li>A <strong>PR GPT</strong> that pulls media narratives and writes reactive statements</li><li>A <strong>Product GPT</strong> that answers FAQs with data from product specs</li><li>A <strong>Campaign GPT</strong> that drafts social copy aligned to tone and messaging</li></ul><h3 id="3-governance-is-built-in"><strong>3. Governance is built in</strong></h3><p>Unlike free-for-all GPTs, Atlas supports version control, access restrictions, and moderation&#x2014;crucial for avoiding off-brand or risky outputs. This makes it viable for <strong>comms teams, agencies</strong>, and regulated industries.</p><h3 id="strategic-implications-for-b2b-marketers"><strong>Strategic implications for B2B marketers</strong></h3><ul><li><strong>Own your AI workflows</strong>: Instead of relying on general-purpose GPTs, Atlas lets you design AI tools purpose-built for your workflows&#x2014;from lead gen to internal enablement.</li><li><strong>Enhance message discipline</strong>: Atlas can be your first line of defense in keeping GPT-generated content on-brand.</li><li><strong>Scale content ops</strong>: Whether it&#x2019;s internal training docs or client reporting, marketers can offload first drafts to Atlas-trained assistants.</li><li><strong>Maintain control</strong>: With permissions and oversight, marketers don&#x2019;t have to choose between AI efficiency and brand safety.</li></ul><p>Atlas won&#x2019;t be a consumer-facing blockbuster&#x2014;but that&#x2019;s the point. It&#x2019;s a strategic move from OpenAI to <strong>own the internal AI layer of the enterprise</strong>, starting with flexible, marketer-friendly tools.</p><p>For B2B marketers and comms leaders, the opportunity is clear: get ahead by deploying AI that knows your brand as well as your team does.</p><div class="kg-card kg-callout-card kg-callout-card-grey"><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">This article is created by humans with AI assistance, powered by ContentGrow. Ready to explore full-service content solutions starting at $2,000/month?</strong></b></i><a href="https://calendly.com/enrickoman/call-with-contentgrow"> <u><i><b><strong class="italic underline" style="white-space: pre-wrap;">Book a discovery call today</strong></b></i></u></a><i><b><strong class="italic" style="white-space: pre-wrap;">.</strong></b></i></div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/enrickoman/call-with-contentgrow?ref=contentgrip.com"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a discovery call (for brands &amp; publishers) - ContentGrow</div><div class="kg-bookmark-description">Thanks for booking a call with ContentGrow. We provide scalable and tailored content creation services for B2B brands and publishers worldwide.Let&#x2019;s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/icon/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a-499.png" alt="OpenAI unveils Atlas, a new way to build custom GPTs for teams"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/thumbnail/opengraph_4dc79812-455.png" alt="OpenAI unveils Atlas, a new way to build custom GPTs for teams" onerror="this.style.display = &apos;none&apos;"></div></a></figure>]]></content:encoded></item><item><title><![CDATA[Mastering SaaS marketing: strategies for overcoming intangible hurdles]]></title><description><![CDATA[Learn strategies to convert customers and enhance your SaaS marketing approach despite the intangible nature of software services.]]></description><link>https://www.contentgrip.com/saas-marketing-strategies/</link><guid isPermaLink="false">661e53b3d134660001c135eb</guid><category><![CDATA[Martech]]></category><dc:creator><![CDATA[Patrecia Meliana]]></dc:creator><pubDate>Thu, 30 Oct 2025 05:13:35 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2025/10/Mastering-SaaS-marketing--strategies-for-overcoming-intangible-hurdles-1.webp" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2025/10/Mastering-SaaS-marketing--strategies-for-overcoming-intangible-hurdles-1.webp" alt="Mastering SaaS marketing: strategies for overcoming intangible hurdles"><p>In the digital product landscape, marketing Software as a Service (SaaS) solutions requires a different approach compared to physical goods. The unique challenge with SaaS lies not in its intangibility, but in conveying the practical value and application of software that operates primarily in a digital space. For marketers, this means leveraging innovative strategies to highlight how these services can enhance business operations and efficiency.</p><p>Unlike tangible products, SaaS solutions don&apos;t offer physical interaction, which shifts the focus towards demonstrating the real-world benefits and outcomes of using the software. This requires a creative approach to marketing, emphasizing how these services improve workflows, productivity, or data management for their users.</p><p>SaaS markets often target specific business needs, making it essential to craft advertising strategies that speak directly to these unique requirements. Broad, generic marketing efforts are less effective in such a specialized sector, underlining the need for targeted communication that addresses specific industry challenges and solutions.</p><p>Additionally, the dynamic nature of the tech industry, characterized by rapid developments and updates, demands that marketers stay flexible and innovative. Keeping pace with industry changes and evolving marketing strategies accordingly is crucial for maintaining competitiveness in the SaaS field.</p><h2 id="the-marketing-funnel">The marketing funnel</h2><figure class="kg-card kg-image-card"><img src="https://www.contentgrip.com/content/images/2024/02/the-marketing-funnel.png" class="kg-image" alt="Mastering SaaS marketing: strategies for overcoming intangible hurdles" loading="lazy" width="908" height="440" srcset="https://www.contentgrip.com/content/images/size/w600/2024/02/the-marketing-funnel.png 600w, https://www.contentgrip.com/content/images/2024/02/the-marketing-funnel.png 908w" sizes="(min-width: 720px) 720px"></figure><p>Navigating the marketing funnel effectively is akin to following a map that leads potential customers from discovery to loyalty. As marketing guru Seth Godin puts it, &#x201C;Marketing is no longer about the stuff that you make, but about the stories you tell.&#x201D; This begins with the awareness stage, where strategies like SEO, targeted ads, and engaging content play pivotal roles in drawing attention.</p><p>Moving through the funnel, personal touchpoints and informative content become crucial as prospects consider your offering and then decide to try it. For example, companies like HubSpot excel in this area by offering a wealth of free educational resources, thereby nurturing leads with valuable information that aids their journey towards making a purchase decision.</p><p>When it comes to the adoption and renewal phases, excellent customer support and tailored renewal options are key to fostering loyalty. Salesforce, a leader in customer relationship management (CRM) software, is a prime example of using customer success stories to not only retain but also upsell and cross-sell to existing customers, turning them into advocates.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/top-martech-companies-tools-lists/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">15 martech companies with great tools for global teams</div><div class="kg-bookmark-description">We&#x2019;ve rounded up a list of martech companies and digital tools that may help to upgrade your current marketing team&#x2019;s stack.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/content/images/size/w256h256/2021/04/CG-icon-1.png" alt="Mastering SaaS marketing: strategies for overcoming intangible hurdles"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Enricko Lukman</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/2021/04/top-martech-companies.jpg" alt="Mastering SaaS marketing: strategies for overcoming intangible hurdles" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="prioritizing-what%E2%80%99s-important">Prioritizing what&#x2019;s important</h2><p>Drawing an analogy from agriculture, managing leads is much like tending to a garden. They require consistent care&#x2014;information, engagement, and support&#x2014;to flourish into loyal customers. This continuous nurturing process ensures that no lead is left behind due to neglect.</p><p>Setting clear goals is another cornerstone of a successful B2B marketing strategy. As Philip Kotler, often referred to as the father of modern marketing, advises, &#x201C;There is only one winning strategy. It is to carefully define the target market and direct a superior offering to that target market.&#x201D; This includes objectives like enhancing brand visibility, lead generation, conversion, and customer retention. Tailoring strategies to meet these goals is essential, considering the SaaS industry&apos;s unique dynamics.</p><p>For instance, Slack, the popular communication platform, transformed the way teams collaborate in real-time, demonstrating the power of clearly understanding and meeting the needs of its target market. By prioritizing customer engagement and satisfaction, Slack has not only increased its user base but also maintained a strong retention rate.</p><h2 id="making-a-strong-marketing-plan-things-to-focus-on">Making a strong marketing plan: things to focus on</h2><p>The SaaS industry is projected to reach $716.52 billion by 2028. Thus, creating a dynamic marketing plan is crucial for standing out in a competitive market. A strong strategy for SaaS providers focuses on innovation in cloud technologies and prioritizes security to meet the specific needs of business clients.</p><p>It&apos;s important to build customer loyalty with high-quality offerings, educational marketing to showcase expertise, and adaptable solutions for different needs. Additionally, expanding the customer base through consumer-focused marketing and strengthening inbound efforts is key to boosting contract values and engagement.</p><p>Key Points for a strong marketing plan:</p><ol><li><strong>Differentiate</strong> your brand by leveraging cloud-based solutions and mitigating data security concerns.</li><li><strong>Innovate</strong> and tailor services to meet the specific needs of business clients.</li><li><strong>Foster customer loyalty</strong> with valuable products, educational marketing, and flexible solutions.</li><li><strong>Expand your customer base</strong> by adopting B2C marketing strategies and improving inbound marketing.</li><li><strong>Invest in specialized B2B lead generation services</strong> to enhance marketing impact.</li><li><strong>Overcome resistance to change</strong> by identifying key decision-makers, addressing security and continuity concerns, and using webinars and trade shows to highlight SaaS benefits.</li></ol><div class="kg-card kg-callout-card kg-callout-card-grey"><div class="kg-callout-emoji">&#x1F4A1;</div><div class="kg-callout-text"><i><b><strong class="italic" style="white-space: pre-wrap;">Content Collision provides performance-based digital PR and B2B content marketing services for tech startups in APAC and beyond. </strong></b></i><a href="https://calendly.com/contentcollision/call-with-c2"><i><b><strong class="italic" style="white-space: pre-wrap;">Book a discovery call</strong></b></i></a><i><b><strong class="italic" style="white-space: pre-wrap;"> to learn more.</strong></b></i></div></div><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/contentcollision/call-with-c2"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a call with Content Collision - Content Collision</div><div class="kg-bookmark-description">Thanks for booking a call with Content Collision, a digital PR agency for tech startups in APAC.Let&#x2019;s chat a bit about your content needs and see if C2 is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your company email and website, along with the reason for your</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://assets.calendly.com/assets/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a.png" alt="Mastering SaaS marketing: strategies for overcoming intangible hurdles"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://d3v0px0pttie1i.cloudfront.net/uploads/user/logo/30405695/opengraph_37f57ed8.jpg?source=opengraph" alt="Mastering SaaS marketing: strategies for overcoming intangible hurdles" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h2 id="improving-your-current-planstrategy">Improving your current plan/strategy</h2><p>To elevate your SaaS marketing strategy and forge stronger connections with your audience, it&apos;s essential to employ a mix of targeted techniques. Here&apos;s a quick guide to get started:</p><ol><li><strong>A/B testing</strong>: Identify the most effective strategies for your audience.</li><li><strong>Social proof</strong>: Use case studies and testimonials to enhance credibility.</li><li><strong>Free trials or demos</strong>: Let potential customers firsthand experience your service&apos;s benefits.</li><li><strong>SEO-rich content</strong>: Boost visibility and attract organic traffic by&#xA0;<a href="https://sureoak.com/insights/creating-a-winning-saas-seo-strategy">developing an SEO strategy for SaaS</a>.</li><li><strong>Targeted email campaigns</strong>: Provide prospects with valuable insights to aid their decision-making.</li></ol><p><a href="https://www.linkedin.com/posts/khameleon-software_khameleon-software-read-full-case-study-activity-6640617093589012480-MIpz?utm_source=share&amp;utm_medium=member_desktop">Khameleon Software</a> provides a compelling example of a SaaS company that successfully refined its marketing approach. Specializing in ERP solutions for specific industries like commercial furniture dealers and audio-visual system providers, Khameleon has distinguished itself by focusing on the unique needs of its niche market. By building strong relationships within their target industries and positioning themselves as industry experts, Khameleon has become a trusted software solution, demonstrating the effectiveness of a tailored marketing strategy that addresses specific customer pain points.</p><p>Prioritizing existing customers is crucial for sustaining growth and fostering long-term loyalty. Continuous engagement through exceptional post-purchase support, regular updates, and accessible help desk assistance are key components of customer retention. Personalized marketing efforts, such as email campaigns, educational content, and exclusive offers, further enhance customer relationships.</p><p>This personalized engagement not only bolsters brand loyalty but also encourages word-of-mouth referrals, contributing to increased traffic and leads for your SaaS platform. By maintaining a focus on customer success, companies can ensure a positive experience and transform customers into brand advocates, driving organic growth.</p><h2 id="insights-and-recommendations">Insights and recommendations</h2><p>Crafting a marketing strategy for Software as a Service (SaaS) products extends beyond raising awareness. It&apos;s about creating a seamless journey for potential clients from the moment they discover your service to when they become engaged users. Addressing and navigating through any obstacles in your marketing funnel is crucial for turning interest into conversions.</p><p>For marketers, the collaboration with a digital marketing agency that specializes in SaaS represents a significant advantage. These agencies bring deep insights into the SaaS market&apos;s unique challenges, offering bespoke strategies that align with specific audience needs and industry trends. They play a crucial role in identifying niche markets, fine-tuning audience targeting, and establishing brand authority. Embracing advanced marketing technologies and strategies tailored to the B2B decision-making landscape, SaaS companies can enhance their market position.</p><p>This partnership underscores the importance of innovative, focused marketing efforts in building a loyal customer base and standing out in the bustling digital ecosystem, marking a strategic move for marketers aiming for success in the SaaS domain.</p><p><strong><em>ContentGrow helps brands and publishers work with high-quality freelance writers and journalists worldwide. </em></strong><a href="https://www.contentgrow.com/"><strong><em>Sign up</em></strong></a><strong><em> to get started or </em></strong><a href="https://calendly.com/enrickoman/call-with-contentgrow?month=2024-01"><strong><em>book a discovery call</em></strong></a><strong><em> to learn more.</em></strong></p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/enrickoman/call-with-contentgrow"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a call with ContentGrow (for brands &amp; publishers) - Enricko Lukman</div><div class="kg-bookmark-description">Thanks for booking a call with ContentGrow, a managed talent network of freelance media professionals ready to serve brands, publishers, and global content teams.Let&#x2019;s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://assets.calendly.com/assets/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a.png" alt="Mastering SaaS marketing: strategies for overcoming intangible hurdles"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://assets.calendly.com/assets/booking/ogimage-580d3a8621e91e703045f669f2ecaaa830761eeede7e142c135cee0a0b475faf.png?source=opengraph" alt="Mastering SaaS marketing: strategies for overcoming intangible hurdles" onerror="this.style.display = &apos;none&apos;"></div></a></figure><figure class="kg-card kg-image-card"><a href="https://www.contentgrow.com/"><img src="https://www.contentgrip.com/content/images/2024/02/blog-post--2-.png" class="kg-image" alt="Mastering SaaS marketing: strategies for overcoming intangible hurdles" loading="lazy" width="2000" height="1125" srcset="https://www.contentgrip.com/content/images/size/w600/2024/02/blog-post--2-.png 600w, https://www.contentgrip.com/content/images/size/w1000/2024/02/blog-post--2-.png 1000w, https://www.contentgrip.com/content/images/size/w1600/2024/02/blog-post--2-.png 1600w, https://www.contentgrip.com/content/images/2024/02/blog-post--2-.png 2240w" sizes="(min-width: 720px) 720px"></a></figure><p></p><p></p>]]></content:encoded></item><item><title><![CDATA[Data: good practices for businesses (based on GDPR standards)]]></title><description><![CDATA[Customers are increasingly more aware of personal data privacy and security, so businesses everywhere could really benefit from GDPR-compliant practices - regardless of where they are.]]></description><link>https://www.contentgrip.com/impact-gdpr-on-marketers-businesses/</link><guid isPermaLink="false">661e53b3d134660001c1354e</guid><category><![CDATA[Martech]]></category><category><![CDATA[Public Relations]]></category><dc:creator><![CDATA[Valery Moniaga]]></dc:creator><pubDate>Thu, 30 Oct 2025 05:12:07 GMT</pubDate><media:content url="https://www.contentgrip.com/content/images/2025/10/Data--good-practices-for-businesses--based-on-GDPR-standards-.webp" medium="image"/><content:encoded><![CDATA[<img src="https://www.contentgrip.com/content/images/2025/10/Data--good-practices-for-businesses--based-on-GDPR-standards-.webp" alt="Data: good practices for businesses (based on GDPR standards)"><p>As the United States is on the<a href="https://theconversation.com/a-new-us-data-privacy-bill-aims-to-give-you-more-control-over-information-collected-about-you-and-make-businesses-change-how-they-handle-data-188279"> verge of creating a new national privacy law</a> similar to the European Union&apos;s General Data Protection Regulation (GDPR), it&apos;s high time for businesses and marketers to start paying more attention to data and how it impacts consumer privacy.</p><h2 id="what-is-the-gdpr">What is the GDPR?</h2><p>Established in 2018, the GDPR is a privacy regulation to <a href="https://gdpr-info.eu/">protect the personal data of European citizens</a>. </p><p>So, regardless of where your business is geographically, as long as you handle the data of European citizens, GDPR applies to you. GDPR will have significant implications for marketers, as they have to take customer data responsibly and transparently.</p><p>There are two essential parts that marketers need to know about GDPR adoption: explicit consent for data collection, which means the data subject must give a written statement of approval; and the security aspect of data that lies in confidentiality, integrity, and availability.</p><p>GDPR toughens consumer privacy rights by offering consumers the right to know what personal data is being collected about them, to have that data erased, and to object to its use. </p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/responsible-digital-marketing-thats-gdpr-compliant-in-europe-guide/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Responsible digital marketing that&#x2019;s GDPR-compliant in Europe: A guide</div><div class="kg-bookmark-description">Digital marketing practices vary across the world, but businesses intending to market within Europe ought to ensure their practices are GDPR-compliant. Here&#x2019;s how.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/favicon.png" alt="Data: good practices for businesses (based on GDPR standards)"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Anna Rzhevkina</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/2022/09/ev-gpjvRZyavZc-unsplash.jpg" alt="Data: good practices for businesses (based on GDPR standards)" onerror="this.style.display = &apos;none&apos;"></div></a></figure><p>The inability of businesses to comply with GDPR can result in data processing injunctions, suspension of data transfers, and <a href="https://www.tessian.com/blog/biggest-gdpr-fines-2020">hefty fines</a> that can go to up to 20 million euros.</p><p>Consumers are becoming more invested in their data, requiring more control and transparency. Marketers need to understand the good practices of GDPR, to understand better how consumers feel about data, including what data they&apos;re willing to share in exchange for incentives like discounts and other perks.</p><h2 id="gdpr-good-practices">GDPR Good Practices</h2><figure class="kg-card kg-image-card"><img src="https://www.contentgrip.com/content/images/2022/10/GDPR-Good-Practices.jpg" class="kg-image" alt="Data: good practices for businesses (based on GDPR standards)" loading="lazy" width="1500" height="746" srcset="https://www.contentgrip.com/content/images/size/w600/2022/10/GDPR-Good-Practices.jpg 600w, https://www.contentgrip.com/content/images/size/w1000/2022/10/GDPR-Good-Practices.jpg 1000w, https://www.contentgrip.com/content/images/2022/10/GDPR-Good-Practices.jpg 1500w" sizes="(min-width: 720px) 720px"></figure><p>It is challenging to comply with GDPR data privacy as data security is not the primary activity of most businesses. </p><p>To implement crucial requirements of the GDPR, companies require board-level support to adapt their current data handling procedures and find the resources to do so.</p><p>Following these best practices will help transition the business journey toward GDPR compliance.</p><h3 id="classify-all-data">Classify all data</h3><p>GDPR requires any company to ensure data confidentiality, integrity, and availability. To do this, the company needs to perform a data inventory process to understand better the value and quality of data they are responsible for and classify it correctly.</p><h3 id="monitor-and-audit-gdpr-compliance">Monitor and audit GDPR compliance</h3><p>The company must conduct regular audits of privacy protection practices to prove compliance with GDPR. This process may include worldwide data recording collections and how it is processed and protected. </p><p>They also have to conduct regular risk assessments to determine if their data processing, documentation, and privacy policies need updating.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/eu-countries-ban-google-analytics/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Several EU countries banned Google Analytics - here are some alternatives</div><div class="kg-bookmark-description">Authorities across Europe ruled to stop using Google Analytics. Here are some alternatives that you can use.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/favicon.png" alt="Data: good practices for businesses (based on GDPR standards)"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Anna Rzhevkina</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/2022/09/myriam-jessier-VCtI-0qlVgA-unsplash.jpg" alt="Data: good practices for businesses (based on GDPR standards)" onerror="this.style.display = &apos;none&apos;"></div></a></figure><h3 id="assign-a-data-protection-officer">Assign a data protection officer</h3><p>Companies or organizations that handle large amounts of personal data must hire an independent data protection officer who reports to the board. Their primary role is to ensure the organization processes the personal data of all its data subjects and complies with relevant data protection laws.</p><p>This end-to-end process entails educating the organization and its employees about compliance, data processing training for all staff, maintaining records of all data processing activities, and conducting regular security audits. </p><p>The data protection officer acts as the point of contact between the company and any supervisory authorities.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.contentgrip.com/internet-companies-complain-about-apples-privacy-update-heres-what-you-need-to-know/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Internet companies complain about Apple&#x2019;s privacy update &#x2013; here&#x2019;s what you need to know</div><div class="kg-bookmark-description">The iOS 14.5 policy update has decreased the growth of essentially all major social media platforms within the past year.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.contentgrip.com/favicon.png" alt="Data: good practices for businesses (based on GDPR standards)"><span class="kg-bookmark-author">ContentGrip</span><span class="kg-bookmark-publisher">Brandon T. Suss</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.contentgrip.com/content/images/2022/09/malte-helmhold-3LUHhTjfI4M-unsplash.jpg" alt="Data: good practices for businesses (based on GDPR standards)" onerror="this.style.display = &apos;none&apos;"></div></a></figure><p>Several martech vendors already realize the importance of compliance and are into auditing their data, hiring specialist roles such as data protection officers to integrate marketing and information technology tightly. </p><p>Secure data handling goes beyond digital safeguards. Physical records should be stored in controlled, compliant environments that limit access and prevent loss or damage. Partnering with providers offering&#xA0;<a href="https://corodata.com/records-storage-services">offsite document storage services</a>&#xA0;helps ensure your business maintains GDPR standards by protecting sensitive files from unauthorized access, environmental risks, or improper disposal.</p><h3 id="turning-compliance-into-a-competitive-advantage">Turning compliance into a competitive advantage</h3><p>Adopting good practices for data privacy such as through GDPR-compliant practices is now more crucial than ever &#x2013; customers are increasingly more receptive of companies that handle and treat their personal data more securely and safely. </p><p>Being GDPR compliant or adhering to GDPR-compliant practices can go a long way towards establishing a sense of trust and an open flow of information between businesses and their customer. </p><p>So even if you&apos;re not marketing or reaching out to EU-citizens, these concepts can serve as a starter for developing and practicing better data collection, handling and storage practices that will give your business the upper edge with your customers, wherever they are in the world.</p><p><strong><em>Save time and money when producing high-quality bespoke content for your markets. ContentGrow helps marketing teams work with perfectly matched content creators at preferred rates. </em></strong><a href="https://2.contentgrow.com/register"><strong><em>Sign up</em></strong></a><strong><em> to get your campaign started or</em></strong><a href="https://calendly.com/enrickoman/call-with-contentgrow"><strong><em> book a quick call</em></strong></a><strong><em> with our team to learn more.</em></strong></p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://calendly.com/enrickoman/call-with-contentgrow?month=2022-08"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Book a call with ContentGrow (for brands &amp; publishers) - Enricko Lukman</div><div class="kg-bookmark-description">Thanks for booking a call with ContentGrow, a managed talent network of freelance media professionals ready to serve brands, publishers, and global content teams.Let&#x2019;s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://assets.calendly.com/assets/touch-icon-ipad-retina-260067382323ed52661bd79f4fa22edee49175d0d5b1cfc96cdc28eabbea159a.png" alt="Data: good practices for businesses (based on GDPR standards)"><span class="kg-bookmark-author">Calendly</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://assets.calendly.com/assets/booking/ogimage-580d3a8621e91e703045f669f2ecaaa830761eeede7e142c135cee0a0b475faf.png?source=opengraph" alt="Data: good practices for businesses (based on GDPR standards)" onerror="this.style.display = &apos;none&apos;"></div></a></figure><figure class="kg-card kg-image-card"><a href="https://www.contentgrow.com/"><img src="https://www.contentgrip.com/content/images/2021/04/ContentGrow-V2-coming-soon-1.png" class="kg-image" alt="Data: good practices for businesses (based on GDPR standards)" loading="lazy" width="2000" height="1000" srcset="https://www.contentgrip.com/content/images/size/w600/2021/04/ContentGrow-V2-coming-soon-1.png 600w, https://www.contentgrip.com/content/images/size/w1000/2021/04/ContentGrow-V2-coming-soon-1.png 1000w, https://www.contentgrip.com/content/images/size/w1600/2021/04/ContentGrow-V2-coming-soon-1.png 1600w, https://www.contentgrip.com/content/images/2021/04/ContentGrow-V2-coming-soon-1.png 2048w" sizes="(min-width: 720px) 720px"></a></figure>]]></content:encoded></item></channel></rss>

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