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<title>Should You Be Doing This Media Interview?</title>
<link>https://www.presenting-yourself.com/should-you-be-doing-this-media-interview/</link>
<comments>https://www.presenting-yourself.com/should-you-be-doing-this-media-interview/#respond</comments>
<dc:creator><![CDATA[THE NEWMAN GROUP INC.]]></dc:creator>
<pubDate>Wed, 16 Oct 2024 10:14:53 +0000</pubDate>
<category><![CDATA[media interviews]]></category>
<category><![CDATA[media/message coaching]]></category>
<category><![CDATA[bridging]]></category>
<category><![CDATA[executive media training]]></category>
<category><![CDATA[Key messages]]></category>
<category><![CDATA[media interview]]></category>
<category><![CDATA[media interview coaching]]></category>
<category><![CDATA[Talking points]]></category>
<category><![CDATA[The Newman Group]]></category>
<guid isPermaLink="false">https://www.presenting-yourself.com/?p=13774</guid>
<description><![CDATA[That’s an important question to ask yourself before you schedule a media interview with a reporter. You’ve no doubt noticed that many politicians who appear on Sunday morning talk shows almost immediately go on the defensive. They have a point of view on the topic that is at odds with the reporter’s questions from the...]]></description>
<content:encoded><![CDATA[<figure id="attachment_3235" aria-describedby="caption-attachment-3235" style="width: 210px" class="wp-caption alignright"><a href="https://i0.wp.com/www.presenting-yourself.com/wp-content/uploads/2012/08/Fotolia_37001581_XS.jpg?ssl=1" rel="nofollow"><img data-recalc-dims="1" decoding="async" class=" wp-image-3235 " title="Which path to take?" src="https://i0.wp.com/www.presenting-yourself.com/wp-content/uploads/2012/08/Fotolia_37001581_XS.jpg?resize=210%2C210&ssl=1" alt="Should I Do This Media Interview?" width="210" height="210" /></a><figcaption id="caption-attachment-3235" class="wp-caption-text">Should I Do This Media Interview?</figcaption></figure>
That’s an important question to ask yourself before you schedule a <a href="https://newmangroup.com/media-training" target="_blank" rel="nofollow noopener">media interview</a> with a reporter.
You’ve no doubt noticed that many politicians who appear on Sunday morning talk shows almost immediately go on the defensive. They have a point of view on the topic that is at odds with the reporter’s questions from the get-go.
<h3>On the Defensive</h3>
Too often a talk show guest will evade answering the questions and continually return to his point of view. This is the broken record syndrome taken to its extreme.
So, you might wonder: why has this guest agreed to be on the show? What good is it doing him to be constantly on the defensive?
You need to think through your reasons for doing a media interview when you have an opportunity to be a guest on a TV show or to meet with a reporter. You have your own agenda – but so does the reporter. Are your agendas in sync? Or would you be better served by not doing the interview?
<h3>The Art of Bridging</h3>
Bridging is another term for changing the subject when you want to move on to your own message points. Typical bridging phrases are “Let me tell you about…” or “There is another way of looking at the issue…”
Bridging is an effective technique as long as the reporter feels validated. He wants to know you’re listening to him and providing the information he needs for a good story.
These days, reporters are more sophisticated than ever and are clued in to bridging. They know when you’re fudging, especially when you ignore their questions and mindlessly return to the same answers over and over again.
<h3>Answer the Question</h3>
Naturally, you need to go into an interview with your talking points down pat but it has to be a more balanced interview.
<figure id="attachment_3240" aria-describedby="caption-attachment-3240" style="width: 210px" class="wp-caption alignleft"><a href="https://i0.wp.com/www.presenting-yourself.com/wp-content/uploads/2012/08/Fotolia_37710901_XS.jpg?ssl=1" rel="nofollow"><img data-recalc-dims="1" decoding="async" class=" wp-image-3240 " title="Jigsaw" src="https://i0.wp.com/www.presenting-yourself.com/wp-content/uploads/2012/08/Fotolia_37710901_XS.jpg?resize=210%2C137&ssl=1" alt="The Art of Bridging" width="210" height="137" /></a><figcaption id="caption-attachment-3240" class="wp-caption-text">Bridge Without Fudging</figcaption></figure>
You’ve got to answer the reporter’s questions. Don’t stonewall. Otherwise, she will think you’re being evasive and hiding something. That’s when she’ll go after you with tough questions.
Say, “I’ll be happy to answer your question,” and then bridge to your message points. But if you need to keep bridging to your key messages, you’re talking to the wrong reporter. Or else the reporter is writing a story you don’t want to be part of.
<h3>Be Respectful of Others</h3>
Contrary to popular wisdom, reporters rarely conduct what’s called a “hostile” interview. This occurs when the reporter attacks the guest on a personal level, such as challenging your experience or academic credentials.
However, a reporter has a legitimate right to ask you very tough questions. “Isn’t it true that your company has been hiding profits in overseas accounts?” is a tough question, not a hostile one.
No matter the question, you don’t want to get into a shouting match. Be respectful of the reporter’s point of view and the other guests, if you are on a TV talk show panel.
You need to learn how to acknowledge another person’s point of view while disagreeing. That’s what makes for an interesting discussion. The conversation would be very boring if everyone was in agreement on all points.
Use what we call “linking” phrases to bridge to your point of view. You could say, “I can see where you’re coming from, but this is what I think,” or, “I must respectfully disagree because…”
Nonetheless, repeating your key messages over and over again can be taken too far and you’ll be viewed as a one-trick pony that seems to have only one idea.
<h3>Become a Reliable Source</h3>
Let’s return to the original question: Should I be doing this media interview? You don’t want to put yourself in a situation where you look slick and uncooperative.
To avoid this, become familiar with the reporter’s beat and what she’s written or talked about in the past. You need to do the research or get help from a professional PR person who can provide you with this information.
It may turn out you are simply the wrong person for the interview. You will make a friend for life if you tell the reporter that the information he’s looking for is not your subject matter expertise and then refer him to the right person.
Say, “I know someone who is more of an expert on this topic. He might be willing to talk on the record. Would you like me to make the introduction?” Then remind the reporter what you can talk about for future stories.
Be sure to follow up and do what you promised. You will become a reliable source for the reporter. He will be grateful you steered him to the right spokesperson.
He’s also likely to come back to you when he needs to talk to an expert in your field. Then you won’t need to be constantly bridging to your key messages because they will be just what the reporter wants to hear.
<h6 class="zemanta-related-title" style="font-size: 1em;">Related articles</h6>
<ul class="zemanta-article-ul">
<li class="zemanta-article-ul-li"><a href="https://cmcacorner.com/2012/06/19/a-reporter-calls-part-1/" target="_blank" rel="noopener noreferrer nofollow">A Reporter Calls: Part 1</a> (cmcacorner.com)</li>
<li class="zemanta-article-ul-li"><a href="https://www.presenting-yourself.com/celebrity-media-training/why-the-reporter-didnt-quote-you-or-your-client/" target="_blank" rel="noopener noreferrer nofollow">Why the Reporter Didn’t Quote You – or Your Client</a> (presenting-yourself.com)</li>
<li class="zemanta-article-ul-li"><a href="https://www.presenting-yourself.com/crisis-media-training/the-12-worst-mistakes-in-working-with-the-media/" target="_blank" rel="noopener noreferrer nofollow">The 12 Worst Mistakes in Working With the Media</a> (presenting-yourself.com)</li>
</ul>
<div class="zemanta-pixie" style="margin-top: 10px; height: 15px;"></div>
]]></content:encoded>
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<post-id xmlns="com-wordpress:feed-additions:1">13774</post-id> </item>
<item>
<title>How Do You Keep Your Secrets From the Media?</title>
<link>https://www.presenting-yourself.com/how-do-you-keep-your-secrets/</link>
<comments>https://www.presenting-yourself.com/how-do-you-keep-your-secrets/#respond</comments>
<dc:creator><![CDATA[The Newman Group, Inc.]]></dc:creator>
<pubDate>Wed, 18 Sep 2024 10:23:19 +0000</pubDate>
<category><![CDATA[crisis communications]]></category>
<category><![CDATA[media interviews]]></category>
<category><![CDATA[business presentation skills]]></category>
<category><![CDATA[crisis communications training]]></category>
<category><![CDATA[crisis media training]]></category>
<category><![CDATA[embargo for news release]]></category>
<category><![CDATA[media interview coaching]]></category>
<category><![CDATA[media relations]]></category>
<category><![CDATA[off-the-record]]></category>
<guid isPermaLink="false">https://www.presenting-yourself.com/?p=13765</guid>
<description><![CDATA[When the CEO of the world’s #2 bank says there is no such thing as an “off the record” comment to the media, you can take it as gospel. A while back, Jamie Dimon, chairman and CEO of JPMorganChase, addressed 200+ members and guests of the Financial Women’s Association. When he was introduced, the audience...]]></description>
<content:encoded><![CDATA[<img data-recalc-dims="1" decoding="async" class="alignright wp-image-13768" src="https://i0.wp.com/www.presenting-yourself.com/wp-content/uploads/2024/09/TopSecret.jpg?resize=213%2C145&ssl=1" alt="Top Secret" width="213" height="145" srcset="https://i0.wp.com/www.presenting-yourself.com/wp-content/uploads/2024/09/TopSecret-scaled.jpg?resize=300%2C204&ssl=1 300w, https://i0.wp.com/www.presenting-yourself.com/wp-content/uploads/2024/09/TopSecret-scaled.jpg?resize=1024%2C698&ssl=1 1024w, https://i0.wp.com/www.presenting-yourself.com/wp-content/uploads/2024/09/TopSecret-scaled.jpg?resize=768%2C523&ssl=1 768w, https://i0.wp.com/www.presenting-yourself.com/wp-content/uploads/2024/09/TopSecret-scaled.jpg?resize=1536%2C1047&ssl=1 1536w, https://i0.wp.com/www.presenting-yourself.com/wp-content/uploads/2024/09/TopSecret-scaled.jpg?resize=2048%2C1396&ssl=1 2048w" sizes="(max-width: 213px) 100vw, 213px" />When the CEO of the world’s #2 bank says there is no such thing as an “off the record” comment to the media, you can take it as gospel.
A while back, Jamie Dimon, chairman and CEO of <a href="https://www.jpmorganchase.com/about/leadership/jamie-dimon" target="_blank" rel="nofollow noopener">JPMorganChase</a>, addressed 200+ members and guests of the Financial Women’s Association. When he was introduced, the audience was clearly told that his comments were off the record. Mr. Dimon grinned and got a great deal of laughs when he cracked “there is no such thing as off the record.”
<h3>Watch What You Say</h3>
He should know. He’s probably been interviewed and misquoted in the press as regularly as any CEO during financial crises since 2008 and his Bank’s own outrage when a rogue trader called the “London Whale” lost $6 billion for the firm.
No doubt members of the audience were taking notes and tweeting during the entire time he was talking. We all know where the media now gets a lot of its data – Twitter. A Twitter account @evleaks with the slogan “Today’s news, yesterday” specializes in reporting leaks.
But even Mr. Dimon needs to keep some secrets from the media, like discussions about the appointment of a woman as the new bank CFO. The FWA moderator lobbed questions at Mr. Dimon during the no-holds-barred discussion that followed his remarks.
A search of the web didn’t reveal any bits of gossip about the CFO appointment. Mr. Dimon said he discussed candidates for the position with the business unit leaders, yet there were no apparent leaks.
<h3>Mum’s the Word</h3>
How do you keep privileged insights from the media? To start with, restrict the breaking news to an inner circle of people involved with the issue who can be trusted to not turn into an “anonymous source” for leaks.<img data-recalc-dims="1" loading="lazy" decoding="async" class="alignleft wp-image-13767" src="https://i0.wp.com/www.presenting-yourself.com/wp-content/uploads/2024/09/MumsTheWord.jpg?resize=150%2C200&ssl=1" alt="" width="150" height="200" srcset="https://i0.wp.com/www.presenting-yourself.com/wp-content/uploads/2024/09/MumsTheWord-scaled.jpg?resize=225%2C300&ssl=1 225w, https://i0.wp.com/www.presenting-yourself.com/wp-content/uploads/2024/09/MumsTheWord-scaled.jpg?resize=768%2C1024&ssl=1 768w, https://i0.wp.com/www.presenting-yourself.com/wp-content/uploads/2024/09/MumsTheWord-scaled.jpg?resize=1152%2C1536&ssl=1 1152w, https://i0.wp.com/www.presenting-yourself.com/wp-content/uploads/2024/09/MumsTheWord-scaled.jpg?resize=1536%2C2048&ssl=1 1536w, https://i0.wp.com/www.presenting-yourself.com/wp-content/uploads/2024/09/MumsTheWord-scaled.jpg?w=1920&ssl=1 1920w" sizes="(max-width: 150px) 100vw, 150px" />
Many organizations arranging IPOs, or introducing new products, use code names during the long process before public disclosure. You don’t want to dilute the impact by seeing your story on the news on the day preceding the announcement.
Apple broadly utilizes code words for its new items. <a href="https://www.theatlantic.com/technology/archive/2011/03/ipod-stratosphere-10-years-evolution/348917/" target="_blank" rel="nofollow noopener">Dulcimer</a> morphed into the iconic iPod when it was launched in 2001. <a href="https://en.wikipedia.org/wiki/List_of_Apple_codenames" rel="nofollow">Wikipedia</a> lists dozens of Apple code names.
In each situation, both insiders and outside consultants and vendors should be required to sign non-disclosure agreements. Outsiders should not even mention they are working for the company, much less on a new product or an IPO.
A high-profile investor relations firm reporting it has signed a new client could signal that something is brewing at the company. Journalists will begin digging and may strike gold.
If you’re part of the inner circle, don’t discuss the secret project in the elevator or in the hallways. The walls have ears. Any bystander could hear a few key words and – boom – the secret is out.
No doubt <a href="https://www.indiatoday.in/technology/news/story/samsung-foldable-phone-to-come-with-massive-curved-battery-launch-in-early-2019-1276887-2018-07-04" target="_blank" rel="nofollow noopener">Samsung wasn’t very happy</a> that the story – and photograph – of its new curved phone was leaked before the launch.
Of course, organizations aren’t above leaking information themselves. Movie studios are notorious for doing this when a long-anticipated movie is expected to bomb. They book the stars on talk shows to drum up interest and attendance before the film’s release.
<h3>The End of the Embargo</h3>
It wasn’t that long ago that PR people would distribute a news release with an embargo – a future date that the media could report about the story. That is gone the way of the manual typewriter. With the 24-hour new cycle, every media outlet is competing fiercely to be the first to break the news.
Never share your insider facts with reporters except in rare situations. Probably the reporter has been covering your company for years. He has shown that he can be trusted not to break a story if he’s given data “on background.” Again, that is rare these days.
<h3>What About a Leak?</h3>
Despite your best efforts, the story may get out. You are restricted about what you can say about an IPO. Follow the government’s disclosure rules about how to respond.
A reporter may call with a rumor about a new product release. You don’t need to let the cat out of the bag. You could respond, “We’re always testing new item products. I don’t have anything to report. You’ll be the first to know if that changes.”
You have a obligation keep your company’s secrets. Just remember to keep your promise to that reporter when the time comes to break the news.
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]]></content:encoded>
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<post-id xmlns="com-wordpress:feed-additions:1">13765</post-id> </item>
<item>
<title>Do You Know What Your Audience Wants From Your Presentation?</title>
<link>https://www.presenting-yourself.com/do-you-know-what-your-audience-wants-from-your-presentation/</link>
<comments>https://www.presenting-yourself.com/do-you-know-what-your-audience-wants-from-your-presentation/#respond</comments>
<dc:creator><![CDATA[The Newman Group, Inc.]]></dc:creator>
<pubDate>Wed, 17 Jul 2024 10:16:17 +0000</pubDate>
<category><![CDATA[presentation skills]]></category>
<category><![CDATA[audience analysis]]></category>
<category><![CDATA[business presentation skills]]></category>
<category><![CDATA[executive presentation skills]]></category>
<category><![CDATA[presentation skills training]]></category>
<category><![CDATA[public speaking]]></category>
<category><![CDATA[speech]]></category>
<category><![CDATA[The Newman Group]]></category>
<guid isPermaLink="false">https://www.presenting-yourself.com/?p=13748</guid>
<description><![CDATA[One of the lessons learned from our many coaching sessions is this: don’t allow yourself to get complacent and think you can do the same old, same old as you plan your speaking engagements and media interviews. Analyzing Your Audience Speakers often go wrong by not doing a thorough audience analysis. They had delivered the presentation...]]></description>
<content:encoded><![CDATA[<img data-recalc-dims="1" loading="lazy" decoding="async" class="alignright wp-image-13751" src="https://i0.wp.com/www.presenting-yourself.com/wp-content/uploads/2024/07/Depositphotos_Audience.jpg?resize=225%2C150&ssl=1" alt="Speaker at Business Conference and Presentation. Audience at the conference hall. Business and Entrepreneurship." width="225" height="150" srcset="https://i0.wp.com/www.presenting-yourself.com/wp-content/uploads/2024/07/Depositphotos_Audience-scaled.jpg?resize=300%2C200&ssl=1 300w, https://i0.wp.com/www.presenting-yourself.com/wp-content/uploads/2024/07/Depositphotos_Audience-scaled.jpg?resize=1024%2C683&ssl=1 1024w, https://i0.wp.com/www.presenting-yourself.com/wp-content/uploads/2024/07/Depositphotos_Audience-scaled.jpg?resize=768%2C512&ssl=1 768w, https://i0.wp.com/www.presenting-yourself.com/wp-content/uploads/2024/07/Depositphotos_Audience-scaled.jpg?resize=1536%2C1024&ssl=1 1536w, https://i0.wp.com/www.presenting-yourself.com/wp-content/uploads/2024/07/Depositphotos_Audience-scaled.jpg?resize=2048%2C1365&ssl=1 2048w" sizes="(max-width: 225px) 100vw, 225px" />
One of the lessons learned from our many coaching sessions is this: don’t allow yourself to get complacent and think you can do the same old, same old as you plan your <a href="https://www.presenting-yourself.com/business-presentation-skills/even-content-experts-need-presentation-training/" rel="nofollow">speaking engagements</a> and <a href="https://www.presenting-yourself.com/crisis-media-training/the-12-worst-mistakes-in-working-with-the-media/" rel="nofollow">media interviews</a>.
<h3>Analyzing Your Audience</h3>
Speakers often go wrong by not doing a thorough audience analysis. They had delivered the presentation before and got careless. You can have all your talking points down pat, but if you’re not meeting the needs of your audience, you’ve failed as a presenter.
Every audience is different and every person in that audience has an ego needing to be nourished. That’s accomplished by giving them information that saves time and money, or helps improve their performance and make them better leaders.
Whether you’re planning a motivational talk at a major conference or speaking to a reporter, step back and review the reason(s) you’ve been asked to be in these situations. You might be leading a “pep rally” to motivate the sales force to get behind a new product offering or speaking by video conference to leadership in offices around the world.
<h3>Know Their Background</h3>
When you’re scheduled to speak, you need to know:
<ul>
<li>Who is in the audience?</li>
<li>What are their titles?</li>
<li>What are their information needs?</li>
<li>Who do they report to?</li>
<li>What do they already know about the topic? Do some know more than others?</li>
<li>What is their mood – positive because they exceeded expectations or negative because they just experienced a downsizing?</li>
<li>What ideas, feelings, or experiences do you share with them?</li>
</ul>
<img data-recalc-dims="1" loading="lazy" decoding="async" class="alignleft wp-image-13750" src="https://i0.wp.com/www.presenting-yourself.com/wp-content/uploads/2024/07/Depositphotos_WhoIsAudiece.jpg?resize=225%2C146&ssl=1" alt="" width="225" height="146" srcset="https://i0.wp.com/www.presenting-yourself.com/wp-content/uploads/2024/07/Depositphotos_WhoIsAudiece-scaled.jpg?resize=300%2C195&ssl=1 300w, https://i0.wp.com/www.presenting-yourself.com/wp-content/uploads/2024/07/Depositphotos_WhoIsAudiece-scaled.jpg?resize=1024%2C666&ssl=1 1024w, https://i0.wp.com/www.presenting-yourself.com/wp-content/uploads/2024/07/Depositphotos_WhoIsAudiece-scaled.jpg?resize=768%2C500&ssl=1 768w, https://i0.wp.com/www.presenting-yourself.com/wp-content/uploads/2024/07/Depositphotos_WhoIsAudiece-scaled.jpg?resize=1536%2C999&ssl=1 1536w, https://i0.wp.com/www.presenting-yourself.com/wp-content/uploads/2024/07/Depositphotos_WhoIsAudiece-scaled.jpg?resize=2048%2C1332&ssl=1 2048w" sizes="(max-width: 225px) 100vw, 225px" />Once you’ve gotten a fix on the makeup of the audience, develop your content around the questions you think they would ask you. Make your talk about them. For example say, “You had a great year.” Or, “You all pulled together and now our team is stronger than ever.” Saying “you” acknowledges the audience individually and collectively.
If you don’t have time to personally conduct the audience analysis, delegate the task to someone you trust. That would have saved a recent situation in which a very senior executive at a financial services company thought she was going to be addressing a small group of executives in a conference room.
For starters, an assistant had given her misinformation about the location of the meeting, so she went to several conference rooms on different floors before locating the right one. Then she discovered that she was actually scheduled to speak by videoconference to executives in another office.
She was frustrated and exhausted before she even started speaking. She shifted gears quickly and knew her topic well but even that didn’t save the situation. There was no connection between her and the audience because the camera was set too far away from her and her talking points had been crafted for the small group she thought she would be addressing.
It was a very unsatisfying experience because she hadn’t been appropriately briefed and therefore did not come across as the leader she is. Don’t let that happen to you!
<h3>Understanding the Culture</h3>
It isn’t just enough to understand the specific information needs of your audience. It’s essential to understand the culture and how you’re going to fit in.
What is the dress code, for example? If you’re speaking before a group of corporate executives who always wear a blue serge suit and a rep tie, then you should be wearing something conservative, too.
If your audience is filled with Millennials in fresh pressed jeans and open collars, then you should dress more casually, too. Maybe not jeans, but clothing that’s in keeping with the culture while still making a statement about who you are.
This is a good time to break the cycle of “same old, same old.” Ask yourself if you’ve grown a little complacent about doing the audience analysis and research for a dynamite speech or to nail a media interview. If yes, now is the perfect time to try something new.
When you know what your audience wants and then deliver on it, you’ll gain their respect and admiration as an authority worth listening to. We’d love to hear some of your “war stories” on this topic so please share them with us in the comment box.
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<item>
<title>It’s OK to Have an Accent as Long as You’re Not Faking It</title>
<link>https://www.presenting-yourself.com/its-ok-to-have-an-accent-as-long-as-youre-not-faking-it-2/</link>
<comments>https://www.presenting-yourself.com/its-ok-to-have-an-accent-as-long-as-youre-not-faking-it-2/#respond</comments>
<dc:creator><![CDATA[THE NEWMAN GROUP INC.]]></dc:creator>
<pubDate>Thu, 06 Jun 2024 17:00:47 +0000</pubDate>
<category><![CDATA[accents]]></category>
<category><![CDATA[presentation skills]]></category>
<category><![CDATA[accent]]></category>
<category><![CDATA[business presentation skills]]></category>
<category><![CDATA[executive presentation skills]]></category>
<category><![CDATA[Fake accent]]></category>
<category><![CDATA[Hillary Clinton]]></category>
<category><![CDATA[public speaking]]></category>
<category><![CDATA[The Newman Group]]></category>
<guid isPermaLink="false">https://www.presenting-yourself.com/?p=13734</guid>
<description><![CDATA[America is a melting pot of people from just about every country in the world. Most newcomers learn English when they get here and, if they’re already adults, will almost always speak with an accent. There is nothing wrong with having an accent. It’s important to articulate your words correctly, but an accent can actually...]]></description>
<content:encoded><![CDATA[America is a melting pot of people from just about every country in the world.<img data-recalc-dims="1" loading="lazy" decoding="async" class="wp-image-13736 size-medium alignright" src="https://i0.wp.com/www.presenting-yourself.com/wp-content/uploads/2024/06/Depositphotos_56790947_XL.jpg?resize=300%2C200&ssl=1" alt="" width="300" height="200" srcset="https://i0.wp.com/www.presenting-yourself.com/wp-content/uploads/2024/06/Depositphotos_56790947_XL-scaled.jpg?resize=300%2C200&ssl=1 300w, https://i0.wp.com/www.presenting-yourself.com/wp-content/uploads/2024/06/Depositphotos_56790947_XL-scaled.jpg?resize=1024%2C683&ssl=1 1024w, https://i0.wp.com/www.presenting-yourself.com/wp-content/uploads/2024/06/Depositphotos_56790947_XL-scaled.jpg?resize=768%2C512&ssl=1 768w, https://i0.wp.com/www.presenting-yourself.com/wp-content/uploads/2024/06/Depositphotos_56790947_XL-scaled.jpg?resize=1536%2C1024&ssl=1 1536w, https://i0.wp.com/www.presenting-yourself.com/wp-content/uploads/2024/06/Depositphotos_56790947_XL-scaled.jpg?resize=2048%2C1365&ssl=1 2048w" sizes="(max-width: 300px) 100vw, 300px" /> Most newcomers learn English when they get here and, if they’re already adults, will almost always <a href="https://www.presenting-yourself.com/business-presentation-skills/dont-let-accent-derail-career/">speak with an accent</a>. There is nothing wrong with having an accent.
It’s important to articulate your words correctly, but an accent can actually make a speaker sound more interesting. Have you ever noticed that people with a British accent are often taken more seriously? Their accent gives them an air of authority and superior intelligence.
<h3>Don’t Fake It</h3>
On the other hand, some executives and politicians will <a href="https://www.presenting-yourself.com/news-flash-you-cant-fake-being-authentic/?preview_id=11376&preview_nonce=842c726875&_thumbnail_id=6687&preview=true">fake</a> an accent because they think it makes them sound more “down home” and their audience will identify with them. It didn’t work for Hillary Clinton on this campaign stop.
<iframe src="https://www.youtube.com/embed/YaDQ1vIuvZI" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe>
Ms. Clinton is from Chicago, and while she spent much of her life in Arkansas as the wife of then Governor Bill Clinton, she never picked up a Southern accent – until now. If her attempt at a Southern accent was to make her audience feel like they were part of her team, it didn’t work. Her accent wasn’t authentic and distracted from her message.
It isn’t polite to mimic the accent of your audience. It’s offensive and people will think you’re making fun of them or talking down to them. Often people from other parts of the country discount Southerners because of their accents and think they are slow on the uptake.
Of course, nothing could be further from the truth as Southern politicians increasingly dominate the national scene.
<h3>Show Your Respect</h3>
New immigrants work hard to assimilate into a new culture. My father was Dutch but he only spoke Dutch with his mother and brother as well as a few Dutch cousins.
<img data-recalc-dims="1" loading="lazy" decoding="async" class="alignleft wp-image-13737 size-medium" src="https://i0.wp.com/www.presenting-yourself.com/wp-content/uploads/2024/06/Depositphotos_78501960_XL.jpg?resize=300%2C279&ssl=1" alt="" width="300" height="279" srcset="https://i0.wp.com/www.presenting-yourself.com/wp-content/uploads/2024/06/Depositphotos_78501960_XL-scaled.jpg?resize=300%2C279&ssl=1 300w, https://i0.wp.com/www.presenting-yourself.com/wp-content/uploads/2024/06/Depositphotos_78501960_XL-scaled.jpg?resize=1024%2C952&ssl=1 1024w, https://i0.wp.com/www.presenting-yourself.com/wp-content/uploads/2024/06/Depositphotos_78501960_XL-scaled.jpg?resize=768%2C714&ssl=1 768w, https://i0.wp.com/www.presenting-yourself.com/wp-content/uploads/2024/06/Depositphotos_78501960_XL-scaled.jpg?resize=1536%2C1428&ssl=1 1536w, https://i0.wp.com/www.presenting-yourself.com/wp-content/uploads/2024/06/Depositphotos_78501960_XL-scaled.jpg?resize=2048%2C1904&ssl=1 2048w" sizes="(max-width: 300px) 100vw, 300px" />
As a child, I didn’t realize my father had an accent because the way he spoke was perfectly natural to me.
It’s hurtful to make fun of people with accents and tell jokes at their expense. It isn’t easy to master a crisp “R” or pronounce an “S” correctly. And let’s not forget the “L” sound, another tongue twister for many different nationalities.
Imagine yourself being relocated to Japan, Scandinavia or Greece. It certainly wouldn’t be easy.
When working with clients who have a problem with particular sounds, we use a thesaurus to find substitute words that have the same meaning but are easier for them to pronounce.
When you’re having a conversation with someone with an accent who is groping for the correct word, you shouldn’t finish his sentence for him. Give him time to think of the word and don’t offer to help unless requested to do so.
Take your cue from the speaker who may finally ask, “I can’t quite think of the word I want. Can you help me out?” Then politely ask, “Is this the word you want?” Certainly don’t laugh and embarrass someone when you see her struggling. How would you feel if you were on the receiving end of a smirk?
<h3>Why Do People Fake an Accent?</h3>
People fake accents because they think it makes them sound smarter, richer, more cultured, and more memorable. But it can have the opposite effect.
A colleague once worked with the director of advertising in the U.S. for a British publication. She had a thick British accent. But it was clearly fake as the director was actually an American. Her staff laughed at her behind her back because her accent was so phony.
Always be yourself. That’s more than good enough to demonstrate your capabilities and be perceived as the <a href="https://www.presenting-yourself.com/business-presentation-skills/command-room-keynote-speaker/">authentic person</a> that you are. You don’t need to adopt a fake accent to be perceived as a leader who is smart, competent and an engaging communicator.
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<post-id xmlns="com-wordpress:feed-additions:1">13734</post-id> </item>
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<title>Daring to Say “No” Without Ending a Client Relationship</title>
<link>https://www.presenting-yourself.com/daring-to-say-no-without-ending-a-client-relationship/</link>
<comments>https://www.presenting-yourself.com/daring-to-say-no-without-ending-a-client-relationship/#respond</comments>
<dc:creator><![CDATA[THE NEWMAN GROUP INC.]]></dc:creator>
<pubDate>Wed, 22 May 2024 10:29:44 +0000</pubDate>
<category><![CDATA[overcoming objections]]></category>
<category><![CDATA[professional relationships]]></category>
<category><![CDATA[client relationship]]></category>
<category><![CDATA[executive presentation skills]]></category>
<category><![CDATA[How to say no]]></category>
<category><![CDATA[presentation skills training]]></category>
<guid isPermaLink="false">https://www.presenting-yourself.com/?p=13719</guid>
<description><![CDATA[Sometimes it’s just easier to give in and say “yes,” even when you believe you should be saying “no.” That’s certainly the case when your child is pestering you for another piece of candy in a quiet movie theater — or, when everyone in a group is ready to move on except you. You give...]]></description>
<content:encoded><![CDATA[<figure id="attachment_13717" aria-describedby="caption-attachment-13717" style="width: 220px" class="wp-caption alignright"><img data-recalc-dims="1" loading="lazy" decoding="async" class="wp-image-13717" src="https://i0.wp.com/www.presenting-yourself.com/wp-content/uploads/2024/05/Depositphotos_298602140_XL.jpg?resize=220%2C150&ssl=1" alt="Learn to Say No" width="220" height="150" srcset="https://i0.wp.com/www.presenting-yourself.com/wp-content/uploads/2024/05/Depositphotos_298602140_XL-scaled.jpg?resize=300%2C205&ssl=1 300w, https://i0.wp.com/www.presenting-yourself.com/wp-content/uploads/2024/05/Depositphotos_298602140_XL-scaled.jpg?resize=1024%2C699&ssl=1 1024w, https://i0.wp.com/www.presenting-yourself.com/wp-content/uploads/2024/05/Depositphotos_298602140_XL-scaled.jpg?resize=768%2C524&ssl=1 768w, https://i0.wp.com/www.presenting-yourself.com/wp-content/uploads/2024/05/Depositphotos_298602140_XL-scaled.jpg?resize=1536%2C1048&ssl=1 1536w, https://i0.wp.com/www.presenting-yourself.com/wp-content/uploads/2024/05/Depositphotos_298602140_XL-scaled.jpg?resize=2048%2C1397&ssl=1 2048w" sizes="(max-width: 220px) 100vw, 220px" /><figcaption id="caption-attachment-13717" class="wp-caption-text">Say no to a client?</figcaption></figure>
Sometimes it’s just easier to give in and say “yes,” even when you believe you should be saying “no.” That’s certainly the case when your child is pestering you for another piece of candy in a quiet movie theater — or, when everyone in a group is ready to move on except you. You give in when nothing very serious is at stake.
<h3>Take a Stand</h3>
But it’s a different matter when your principles are involved, or your time and money are at stake. Then you’ve got to take a stand. It’s how you do it that makes the difference. It’s counterproductive to try to shove your point of view down someone’s throat. They have reasons why they believe they’re right, too.
You don’t want to lose a client just because you’re stubborn and want to have things your own way. You’ve got to demonstrate why the course of action you’re suggesting is in their best interests.
Incidentally, a client can be outside your company. Or, you could be in a staff position in a company, and the business units are your “clients.” You want to build successful and positive relationships with them, too.
<h3>Offer Alternatives</h3>
Here’s one scenario that commonly occurs for PR executives. A company product manager, or your client, wants to hold a press conference. We all know that press conferences haven’t quite gone the way of the extinct dodo bird. But with the advent of the Internet, they are certainly less frequent. Someone may have already leaked the news online.
Instead, suggest that you’ll arrange interviews for the product manager, or your client CEO, with the most important business and trade media with angles exclusive to them. Explain why you feel that is a better alternative and will achieve more in-depth coverage.
Suppose a client calls you in to discuss a new project. You know it’s not the right thing to do. Listen carefully to their reasons. Then say something like, “I can understand why you’d like that to happen. But this is another approach that would cost less money and give you better results.”
Once, a client came to us and wanted to put a large group of managers and directors though five days of training. Because they were at different levels, and the managers had not had any previous training, we suggested that we not mix them together.
It would have slowed down the directors and unmotivated the managers if they were embarrassed by their lack of experience in front of more senior executives.
We put together a schedule that consisted of two overview sessions to cover the basics, two small group sessions for more junior managers, and then one-on-one training for the most senior executives. The client was pleased with the solution – and so were the managers and directors. The evaluations were so good that we continue to work with them on a monthly basis.
<h3>Lower Expectations </h3>
Sometimes clients are on a tight budget. They just don’t have the money to do everything we discussed in our initial meeting and included in the proposal. We work with them to pick and choose what will work within their budget.
<img data-recalc-dims="1" loading="lazy" decoding="async" class="alignleft wp-image-13725" src="https://i0.wp.com/www.presenting-yourself.com/wp-content/uploads/2024/05/Depositphotos_56143473_XL.jpg?resize=220%2C149&ssl=1" alt="" width="220" height="149" srcset="https://i0.wp.com/www.presenting-yourself.com/wp-content/uploads/2024/05/Depositphotos_56143473_XL-scaled.jpg?resize=300%2C203&ssl=1 300w, https://i0.wp.com/www.presenting-yourself.com/wp-content/uploads/2024/05/Depositphotos_56143473_XL-scaled.jpg?resize=1024%2C694&ssl=1 1024w, https://i0.wp.com/www.presenting-yourself.com/wp-content/uploads/2024/05/Depositphotos_56143473_XL-scaled.jpg?resize=768%2C520&ssl=1 768w, https://i0.wp.com/www.presenting-yourself.com/wp-content/uploads/2024/05/Depositphotos_56143473_XL-scaled.jpg?resize=1536%2C1040&ssl=1 1536w, https://i0.wp.com/www.presenting-yourself.com/wp-content/uploads/2024/05/Depositphotos_56143473_XL-scaled.jpg?resize=2048%2C1387&ssl=1 2048w" sizes="(max-width: 220px) 100vw, 220px" />We’ll offer alternatives. For example, we’ll suggest if there isn’t the budget for one-on-one training, that we can facilitate a group session.
Recently, we had a request to put 30 people through a group media training session. We cautioned the client against expecting these individuals to be camera ready in half a day. We also pointed out the potential pitfalls if 30 people were talking to the media.
Since timing was not an issue, they decided to wait until the following quarter, when they would have the money for more extensive training.
It’s not a good idea to give a flat “no” to a client as that closes down the discussion and potentially the relationship. It’s more satisfying to both parties when you come to an agreement on a course of action.
Remember who is paying the bills. You don’t want to end a relationship by saying “no” when you can get a “yes” from the client by offering alternative solutions.
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<title>How to Answer Questions From a Reporter Without Messing Up</title>
<link>https://www.presenting-yourself.com/how-to-answer-questions-from-a-reporter-without-messing-up/</link>
<comments>https://www.presenting-yourself.com/how-to-answer-questions-from-a-reporter-without-messing-up/#respond</comments>
<dc:creator><![CDATA[The Newman Group, Inc.]]></dc:creator>
<pubDate>Wed, 08 May 2024 10:35:07 +0000</pubDate>
<category><![CDATA[media interviews]]></category>
<category><![CDATA[media/message coaching]]></category>
<category><![CDATA[answer questions]]></category>
<category><![CDATA[celebrity media training]]></category>
<category><![CDATA[change the subject]]></category>
<category><![CDATA[executive media training]]></category>
<category><![CDATA[executive presentations]]></category>
<category><![CDATA[Johnnie Cochran]]></category>
<category><![CDATA[Key messages]]></category>
<category><![CDATA[media interview coaching]]></category>
<category><![CDATA[Media interview tip]]></category>
<category><![CDATA[Reporter questions]]></category>
<guid isPermaLink="false">https://www.presenting-yourself.com/?p=13690</guid>
<description><![CDATA[Once you’ve mentioned your key messages during an interview with a reporter, are you prepared to answer the questions that are sure to be asked? The Q&A can be the most important part of the interview. If you blow an answer – or blow off the reporter – all your media training and hard work...]]></description>
<content:encoded><![CDATA[<figure id="attachment_2142" aria-describedby="caption-attachment-2142" style="width: 240px" class="wp-caption alignright"><a href="https://i0.wp.com/www.presenting-yourself.com/wp-content/uploads/2012/02/24_Interupter.jpg?ssl=1" rel="nofollow"><img data-recalc-dims="1" loading="lazy" decoding="async" class=" wp-image-2142 " title="24_Interupter" src="https://i0.wp.com/www.presenting-yourself.com/wp-content/uploads/2012/02/24_Interupter.jpg?resize=240%2C186&ssl=1" alt="Answer questions, Reporter Q&A" width="240" height="186" /></a><figcaption id="caption-attachment-2142" class="wp-caption-text">Always answer questions truthfully</figcaption></figure>
Once you’ve mentioned your key messages during an interview with a reporter, are you prepared to answer the questions that are sure to be asked?
The Q&A can be the most important part of the interview. If you blow an answer – or blow off the reporter – all your <a href="https://newmangroup.com/media-training" rel="nofollow">media training</a> and hard work will be down the drain.
<h3>Maintain Control</h3>
You can’t control the reporter or the content of a story. You can, and must, control your input into the reporter’s story throughout the interview.
A media interview isn’t the same as making a <a href="https://newmangroup.com/business-presentation" rel="nofollow">business presentation</a>, where the audience will generally refrain from asking questions until you are finished speaking.
Expect to be interrupted. The reporter isn’t there to serve as a sponge absorbing all you have to say. A good reporter will question and challenge your points.
<h3>Tell the Truth</h3>
The first rule is to be truthful. Never lie, because the reporter can find out the real facts on the Internet or from your competitors.
You’re not obligated to answer every question. However, you are obliged to respond, even if it’s to say that you can’t discuss proprietary information.
If you don’t know the answer say so, and state the likelihood of providing a response. If you can get the answer tell the reporter when you’ll get back to her. Or suggest that she speak to someone else in your company, or an outside source, who may have the answer.
<h3>A Media Interview is Not a Conversation</h3>
<figure id="attachment_2141" aria-describedby="caption-attachment-2141" style="width: 240px" class="wp-caption alignleft"><a href="https://i0.wp.com/www.presenting-yourself.com/wp-content/uploads/2012/02/23_Machine-Gunner.jpg?ssl=1" rel="nofollow"><img data-recalc-dims="1" loading="lazy" decoding="async" class=" wp-image-2141 " title="23_Machine-Gunner" src="https://i0.wp.com/www.presenting-yourself.com/wp-content/uploads/2012/02/23_Machine-Gunner.jpg?resize=240%2C155&ssl=1" alt="Media interview tips" width="240" height="155" /></a><figcaption id="caption-attachment-2141" class="wp-caption-text">Media interviews are not friendly conversations</figcaption></figure>
An interview is not a friendly conversation that travels gently to different topics – don’t treat it as such. You are there to represent your organization, so be courteous in responding to questions, but be diligent in making your key message points.
Frequently, when a reporter says you did not answer the question, it really means that you did not answer the way the reporter had hoped you would. If that happens, paraphrase the question as you understood it, and answer it truthfully, including your key message points.
Be honest and tell the reporter if you can’t answer a question at all because you don’t know the answer, or you can’t because the information is private.
<h3>Change the Subject</h3>
Do not limit yourself to the subject matter of the questions. Take the opportunity to “bridge” to additional points. Use linking phrases, such as “Let me tell you about….” or “Are you aware that…?”
Be sure to mention the name of your organization, instead of “we.” You want the reporter to use your company name throughout the story. It’s also a reminder to associate your comments with your company and not attribute them to another organization he may be including in the story.
<h3>Prepare in Advance</h3>
Frequently, you can anticipate the questions you’ll be asked. Make a list and then write out the answers. Rehearse your responses aloud on your own or with a colleague. Practice working in your key messages. You don’t want to sound like a robot, so use different words to make the same point.
You can never let your guard down when answering questions from a reporter. Don’t be lulled into having an “off-the-record” friendly conversation after the formal interview is over. That’s when a reporter can spring a question that you didn’t expect.
We all tend to relax and breathe a sigh of relief when we feel the heat is off but don’t forget you’re still on the record. Don’t say do or say anything you wouldn’t want to see in print or on air.
<h3>Book Tour Mishap</h3>
This reminds us of the time we were coaching Johnnie Cochran for his first book, <a href="https://www.amazon.com/gp/product/0345413679/ref=as_li_qf_sp_asin_tl?ie=UTF8&tag=thenewmgrouin-20&linkCode=as2&camp=1789&creative=9325&creativeASIN=0345413679" rel="nofollow">Journey to Justice.</a> The <a href="https://en.wikipedia.org/wiki/Dateline_NBC" rel="nofollow">Dateline</a> producers were at his home in LA, and about halfway through the interview they told Johnnie that since they were changing the film, he could just talk.
So, talk he did. Of course, what he said was off message and then there he was on air saying things that he thought were merely conversation points! This was not too much of a disaster but Johnnie learned a good lesson.
Remember that everything is on the record in a <a href="https://newmangroup.com/media-training" rel="nofollow">media interview</a>. Be smart, keep it simple and stay “on message”.
<h6 class="zemanta-related-title" style="font-size: 1em;">Related articles</h6>
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<li class="zemanta-article-ul-li"><a href="https://www.presenting-yourself.com/business-presentation-skills/so-whats-the-difference-between-media-and-presentation-training-and-why-does-it-matter/" target="_blank" rel="noopener noreferrer nofollow">So What’s the Difference Between Media and Presentation Training? And Why Does it Matter?</a> (presenting-yourself.com)</li>
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<post-id xmlns="com-wordpress:feed-additions:1">13690</post-id> </item>
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<title>Turn Off That Cell Phone! Business Etiquette Still Counts</title>
<link>https://www.presenting-yourself.com/turn-off-that-cell-phone-business-etiquette-still-counts/</link>
<comments>https://www.presenting-yourself.com/turn-off-that-cell-phone-business-etiquette-still-counts/#respond</comments>
<dc:creator><![CDATA[The Newman Group, Inc.]]></dc:creator>
<pubDate>Wed, 01 May 2024 11:15:20 +0000</pubDate>
<category><![CDATA[business etiquette]]></category>
<category><![CDATA[listening skills]]></category>
<category><![CDATA[presentation skills]]></category>
<category><![CDATA[business etiquette and manners]]></category>
<category><![CDATA[business presentation]]></category>
<category><![CDATA[etiquette]]></category>
<category><![CDATA[Executive presence]]></category>
<category><![CDATA[executive presentations]]></category>
<category><![CDATA[Key messages]]></category>
<guid isPermaLink="false">https://www.presenting-yourself.com/?p=13676</guid>
<description><![CDATA[You’ve heard it too many times: the distracting, irritating, cell phone that rings or vibrates during the middle of a business presentation. Smart phones and cell phones are wrecking havoc with business etiquette and manners. Their indiscriminate use is hurting business, and it could be your business if you’re not careful. True story. An executive...]]></description>
<content:encoded><![CDATA[<img data-recalc-dims="1" loading="lazy" decoding="async" class="alignright wp-image-13682" src="https://i0.wp.com/www.presenting-yourself.com/wp-content/uploads/2024/04/Depositphotos-business-smart-phone-cropped.jpg?resize=222%2C160&ssl=1" alt="" width="222" height="160" srcset="https://i0.wp.com/www.presenting-yourself.com/wp-content/uploads/2024/04/Depositphotos-business-smart-phone-cropped.jpg?resize=300%2C216&ssl=1 300w, https://i0.wp.com/www.presenting-yourself.com/wp-content/uploads/2024/04/Depositphotos-business-smart-phone-cropped.jpg?resize=1024%2C738&ssl=1 1024w, https://i0.wp.com/www.presenting-yourself.com/wp-content/uploads/2024/04/Depositphotos-business-smart-phone-cropped.jpg?resize=768%2C554&ssl=1 768w, https://i0.wp.com/www.presenting-yourself.com/wp-content/uploads/2024/04/Depositphotos-business-smart-phone-cropped.jpg?resize=1536%2C1107&ssl=1 1536w, https://i0.wp.com/www.presenting-yourself.com/wp-content/uploads/2024/04/Depositphotos-business-smart-phone-cropped.jpg?w=1887&ssl=1 1887w" sizes="(max-width: 222px) 100vw, 222px" />You’ve heard it too many times: the distracting, irritating, cell phone that rings or vibrates during the middle of a <a href="https://newmangroup.com/business-presentation">business presentation</a>.
Smart phones and cell phones are wrecking havoc with business etiquette and manners. Their indiscriminate use is hurting business, and it could be your business if you’re not careful.
True story. An executive was sitting across the desk from a prospect making a business presentation. As the prospect was talking, the sales executive took out his cell phone to check for messages. End of meeting, and end of sales opportunity. The prospect was insulted, and deservedly so.
Everybody wants to feel important. So if you’re in a meeting, give your undivided attention. How would you feel if someone was checking his emails while you were talking? What would <a href="https://www.emilypost.com/">Emily Post</a> say about that kind of behavior?
<h3>The Old Rules Still Apply</h3>
Proper business etiquette hasn’t changed. The informality of today’s business environment — social media, casual dress and the virtual office has made people careless.
For example, many companies in a cost-saving measure have dispensed with receptionists. If a client is visiting your office for a business presentation, do you roll out the red carpet? Is someone stationed at the elevator to greet him, or does he have to pound on a locked door to get someone’s attention? Making a client wait in the reception area for 20 minutes is just not going to build a relationship.
Have you been in meetings where the host didn’t even offer a visitor a glass of water? This isn’t any way to treat someone.
Yet, some people make these flagrant mistakes and don’t even know it.
<h3>Mind Your Etiquette </h3>
Here is a simple list of reminders:
<ul>
<li> Make a checklist. Prepare a list of things to do when you are scheduling a meeting: reconfirm the time, have someone greet your visitors, serve refreshments, have pads and pencils available, prepare handouts and test the audio visual equipment in advance to be sure it’s working. Make visitors feel welcomed and positive about you and your company. If there are several people at a meeting who don’t know each other, think about using name badges. If you are visiting a client or prospect, be on time, dress appropriately and follow up with a thank you note.</li>
<li>Listen attentively. Give a speaker your undivided attention. Put away your cell phones, IPads and laptops. It is rude to be multi-tasking while someone is talking to you.</li>
<li>Follow up. In addition to sending a thank you note, if you promised to do something, then be sure to follow through.</li>
</ul>
Why don’t executives follow these simple rules? We’d love to hear about your experiences concerning business etiquette – both the good and the bad. Please feel free to leave a note in the comment box below.
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<post-id xmlns="com-wordpress:feed-additions:1">13676</post-id> </item>
<item>
<title>Don’t Wear Your Pajamas on a Virtual Media Interview</title>
<link>https://www.presenting-yourself.com/dont-wear-your-pajamas-on-a-virtual-media-interview/</link>
<comments>https://www.presenting-yourself.com/dont-wear-your-pajamas-on-a-virtual-media-interview/#respond</comments>
<dc:creator><![CDATA[The Newman Group, Inc.]]></dc:creator>
<pubDate>Wed, 24 Apr 2024 10:55:50 +0000</pubDate>
<category><![CDATA[presentation skills]]></category>
<category><![CDATA[virtual presentations]]></category>
<category><![CDATA[executive media training]]></category>
<category><![CDATA[media interview]]></category>
<category><![CDATA[media interview coaching]]></category>
<category><![CDATA[media relations training]]></category>
<category><![CDATA[The Newman Group]]></category>
<category><![CDATA[Video calling service]]></category>
<category><![CDATA[virtual communications]]></category>
<guid isPermaLink="false">https://www.presenting-yourself.com/?p=13634</guid>
<description><![CDATA[If you were meeting a reporter in person for a media interview, you would be dressed in appropriate business attire. You can also have a face-to-face interview with a reporter using Zoom, or another video calling service that enables individuals in two different locations to have a conversation on their computers. No need to leave...]]></description>
<content:encoded><![CDATA[If you were meeting a reporter in person for a <a href="https://newmangroup.com/media-training" rel="nofollow">media interview</a>, you would be dressed in appropriate business attire. 
<a href="https://i0.wp.com/www.presenting-yourself.com/wp-content/uploads/2012/07/Fotolia_32396627_XS.jpg?ssl=1" rel="nofollow"><img data-recalc-dims="1" loading="lazy" decoding="async" class="alignright wp-image-2934" title="3d Little man talks to his friend on line" src="https://i0.wp.com/www.presenting-yourself.com/wp-content/uploads/2012/07/Fotolia_32396627_XS.jpg?resize=180%2C180&ssl=1" alt="Free video calling service" width="180" height="180" /></a>
You can also have a face-to-face interview with a reporter using Zoom, or another video calling service that enables individuals in two different locations to have a conversation on their computers. No need to leave your office – which may be in your home, as more executives work virtually.
You still need to act and look your best on a virtual connection. If you’re calling from home, dress as if you were meeting a client, not going to a pajama party.

Look Professional
<img data-recalc-dims="1" loading="lazy" decoding="async" class="alignleft wp-image-9908" src="https://i0.wp.com/www.presenting-yourself.com/wp-content/uploads/2020/06/Green_FF_Enterprise-Copy.png?resize=120%2C180&ssl=1" alt="" width="120" height="180" /> 
Close the door to your office and tack a sign on the outside letting everyone know that a meeting is in progress. You don’t want traffic traipsing in and out.
Get someone to take your dog for a walk so there is no barking in the background. Turn off your phone and clean up the area around your computer. Make sure you have a neat backdrop. You don’t want the reporter’s takeaway to be “Gee, what a sloppy person.”
<a href="https://thewebaround.com/backdrops/" target="_blank" rel="noopener noreferrer nofollow">The WebAround</a> webcam background offers the most economical professional background we’ve found for around $30 on-sale to $65. It is portable and sits on the back of your chair and comes in very practical blue, green or grey backgrounds varying from 42 to 56 inches in diameter open.
Be Prepared
Do the same preparation as you would when you appear on television:
<ul>
<li>Dress professionally</li>
<li>Be clean shaven (unless you ordinarily have a beard or mustache)</li>
<li>Wear reflection-free glasses, if you have a pair</li>
<li>Adjust the lighting in the room so your face is clearly visible</li>
<li>Apply makeup as usual and dust your face lightly with powder to reduce the shine from the lights</li>
<li>Make eye contact with the reporter by looking directly into the camera as you’re talking</li>
</ul>
Use a prop if it will help clarify your thoughts. But remember that a virtual connection isn’t the medium to do a product demonstration that requires a lot of setup and space.
As with any media interview, be sure you’ve practiced your key messages. Have an opening “grabber” and summarize your major points before signing off.
Speak Slooooow-ly
There is one crucial difference in using virtual video as opposed to the phone or a personal interview. There is a delay in the sound that is traveling via satellite. You’ve no doubt watched a TV reporter on assignment in the Middle East being interviewed by a broadcast anchor in New York. The sound follows the questions and answers. The delay is quite noticeable. So it is with virtual video.
You can’t talk a mile a minute. Build in pauses. Slow down by at least 30 percent, or you will come across like you’re talking in an echo chamber. Remember how your mother told you to eat slowly and chew your food thoroughly? The same applies to Skype. Speak slowly and form your words carefully.
Avoid a Disaster
Before the interview, test the equipment to ensure it is working properly. Schedule a dry run with a colleague who can tell you how you look and sound. Your set-up could crash and reporters don’t have the time and patience to wait for it to be fixed.
You can use the camera that is built into your computer, or mount a higher-resolution camera on top of your monitor.
Adjust the angle of the camera so it isn’t zooming in on your navel or the ceiling. Enable the reporter to see your facial expressions, but make sure she’s not seeing a close-up of your tonsils!
<h6 class="zemanta-related-title" style="font-size: 1em;">Related articles</h6>
<ul class="zemanta-article-ul">
<li class="zemanta-article-ul-li"><a href="https://socialnomicswithsuzanne.wordpress.com/2012/07/10/skype-5-social-tips-for-professionals/" target="_blank" rel="noopener noreferrer nofollow">Skype: 5 Social Tips for Professionals</a> (socialnomicswithsuzanne.wordpress.com)</li>
<li class="zemanta-article-ul-li"><a href="https://www.presenting-yourself.com/celebrity-media-training/do-you-stand-for-a-phone-interview-with-a-reporter/" target="_blank" rel="noopener noreferrer nofollow">Do You Stand for a Phone Interview With a Reporter?</a> (presenting-yourself.com)</li>
</ul>
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<post-id xmlns="com-wordpress:feed-additions:1">13634</post-id> </item>
<item>
<title>Presentations and Media Interviews are Easy – When You Know How</title>
<link>https://www.presenting-yourself.com/presentations-and-media-interviews-are-easy-when-you-know-how/</link>
<comments>https://www.presenting-yourself.com/presentations-and-media-interviews-are-easy-when-you-know-how/#respond</comments>
<dc:creator><![CDATA[The Newman Group, Inc.]]></dc:creator>
<pubDate>Wed, 11 Oct 2023 10:28:38 +0000</pubDate>
<category><![CDATA[media interviews]]></category>
<category><![CDATA[presentation skills]]></category>
<category><![CDATA[virtual presentations]]></category>
<category><![CDATA[business presentation skills]]></category>
<category><![CDATA[executive presentation skills]]></category>
<category><![CDATA[media interview coaching]]></category>
<category><![CDATA[The Newman Group]]></category>
<guid isPermaLink="false">https://www.presenting-yourself.com/?p=13578</guid>
<description><![CDATA[If you have not have visited the Newman Group’s website lately, then you’ve missed the videos that describe what we do and our approach to our specialties: presentation and media training. Plus, we are doing a significant number virtual training sessions in the post-Covid-19 age. We are pleased by the positive feedback to this blog....]]></description>
<content:encoded><![CDATA[If you have not have visited the Newman Group’s website lately, then you’ve missed the videos that describe what we do and our approach to our specialties: <a href="https://newmangroup.com/presentation-skills" target="_blank" rel="nofollow noopener">presentation</a> and <a href="https://newmangroup.com/media-training" target="_blank" rel="nofollow noopener">media training</a>. Plus, we are doing a significant number virtual training sessions in the post-Covid-19 age.
<iframe src="https://player.vimeo.com/video/237936103" width="628" height="353" frameborder="0" allowfullscreen="allowfullscreen"></iframe>
We are pleased by the positive feedback to this blog. Our readers tell us they particularly enjoyed our series on presentation training and our series on crisis communications training.
If you missed these posts, or want a refresher on the techniques of giving a presentation and managing the media during a crisis, the titles and links to the posts are below.
<h3>Presentation Training</h3>
<iframe src="https://player.vimeo.com/video/237936097" width="628" height="353" frameborder="0" allowfullscreen="allowfullscreen"></iframe>
In these three posts, we discuss preparing for a presentation, giving a presentation, and following up after the presentation: 
<a href="https://www.presenting-yourself.com/your-presentation-begins-when-you-book-the-date/" target="_blank" rel="nofollow noopener">The Presentation Begins When You Book the Date</a> 
<a href="https://www.presenting-yourself.com/a-presentation-is-not-about-you/" target="_blank" rel="nofollow noopener">The Presentation is Not About You</a> 
<a href="https://www.presenting-yourself.com/a-presentation-doesnt-end-after-the-applause/" target="_blank" rel="nofollow noopener">A Presentation Doesn’t End After the Applause</a>
<h3>Media Training for Crisis Communications</h3>
<iframe src="https://player.vimeo.com/video/237936088" width="628" height="353" frameborder="0" allowfullscreen="allowfullscreen"></iframe>
These posts describe how to manage an Instant Crisis, an Act of God, and a Brewing Crisis: 
<a href="https://www.presenting-yourself.com/effective-crisis-management-means-sweating-the-small-stuff/" target="_blank" rel="nofollow noopener">Effective Crisis Management Means Sweating the Small Stuff</a> 
<a href="https://www.presenting-yourself.com/crisis-communications-when-an-act-of-god-strikes/" target="_blank" rel="nofollow noopener">Crisis Communications When an Act of God Strikes</a> 
<a href="https://www.presenting-yourself.com/how-a-manicurist-nicked-a-finger-and-started-a-crisis/" target="_blank" rel="nofollow noopener">How a Manicurist Nicked a Finger and Started a Crisis</a>
<h3>Blogs That Entertained and Informed</h3>
We had some fun with these posts while providing tips on etiquette, what to do when you flub a presentation, where to sit in a meeting, and why your personal image is so important: 
<a href="https://www.presenting-yourself.com/are-you-using-the-wrong-fork-a-business-primer-on-table-manners-and-etiquette/" target="_blank" rel="nofollow noopener">Are You Using the Wrong Fork? A Business Primer on Table Manners and Etiquette</a> 
<a href="https://www.presenting-yourself.com/dont-faint-when-you-flub-a-presentation-laugh-at-yourself/" target="_blank" rel="nofollow noopener">Don’t Faint When you Flub a Presentation – Laugh at Yourself</a> 
<a href="https://www.presenting-yourself.com/how-to-stand-out-by-where-you-sit-down/" target="_blank" rel="nofollow noopener">How to Stand Out by Where You Sit Down</a> 
<a href="https://www.presenting-yourself.com/are-you-sabotaging-your-presentations-with-an-out-of-date-image/" target="_blank" rel="nofollow noopener">Are you Sabotaging Your Presentations With an Out-of-Date Image?</a>
We welcome your comments and also suggestions for topics that you would like us to write about in the future.
 
 
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<post-id xmlns="com-wordpress:feed-additions:1">13578</post-id> </item>
<item>
<title>How to Zoom Back to The Future</title>
<link>https://www.presenting-yourself.com/how-to-zoom-back-to-the-future/</link>
<comments>https://www.presenting-yourself.com/how-to-zoom-back-to-the-future/#respond</comments>
<dc:creator><![CDATA[The Newman Group, Inc.]]></dc:creator>
<pubDate>Wed, 06 Sep 2023 11:15:09 +0000</pubDate>
<category><![CDATA[powerful presentation]]></category>
<category><![CDATA[professional image]]></category>
<category><![CDATA[virtual presentations]]></category>
<category><![CDATA[business presentations]]></category>
<category><![CDATA[executive presentation skills]]></category>
<category><![CDATA[The Newman Group]]></category>
<category><![CDATA[virtual training]]></category>
<guid isPermaLink="false">https://www.presenting-yourself.com/?p=13015</guid>
<description><![CDATA[Lights . . . Camera . . . Zoom! Zoom, with a capital “Z”, has become a verb in the American English language, almost as quickly as the word “pandemic” became part of our daily vernacular. Overnight and out of nowhere, “Zoom” the app became a fixture in the “new normal”, even after social distancing...]]></description>
<content:encoded><![CDATA[<figure id="attachment_9655" aria-describedby="caption-attachment-9655" style="width: 258px" class="wp-caption alignright"><img data-recalc-dims="1" loading="lazy" decoding="async" class="wp-image-9655" style="font-weight: bold; color: var(--global-palette4);" src="https://i0.wp.com/www.presenting-yourself.com/wp-content/uploads/2020/04/PicturePhone02.jpg?resize=258%2C203&ssl=1" alt="" width="258" height="203" /><figcaption id="caption-attachment-9655" class="wp-caption-text">Picturephone 1964</figcaption></figure>
Lights . . . Camera . . . Zoom!
Zoom, with a capital “Z”, has become a verb in the American English language, almost as quickly as the word “pandemic” became part of our daily vernacular. Overnight and out of nowhere, “Zoom” the app became a fixture in the “new normal”, even after social distancing guidelines disappeared.
Zoom achieved catch-all status to describe video meetings taking place on other platforms such as Cisco WebEx, FaceTime, Google Meet, Microsoft Teams, Skype, and the like. The Covid-19 pandemic quickly transformed many of us into a work-from-home life-style that required an immediate shift in how we communicate. The concept of one-to-one video calls conjures up images of The Jetsons and traces back to the 1964 World’s Fair at Flushing Meadow Park where fair goers got their first chance to make a video telephone call on AT&T’s Mod I Picturephone to a complete stranger at a similar Picturephone exhibit at Disneyland in California.
Internet based video connections are and will continue to play a vital, primary role in our communications beyond the time of staying home. As such, you need to be armed with the know-how to maintain your executive presence and edge in this not-so-new, but now commonplace practice. Here is what you need to know to successfully make the transition to professional looking video communications.
<h3>Camera</h3>
<div></div>
<ul>
<li>Type: The ideal camera is an external one that can be placed on top of your computer monitor or laptop screen. Such a camera gives a better quality image and is more flexible in the adjustments it allows versus one built into your smartphone, tablet or monitor. For roughly $50, an external camera is a relatively small investment to assure that you get the “look” you want. Ideally, your device and program can send a landscape (16 x 9 mode) picture. <img data-recalc-dims="1" loading="lazy" decoding="async" class="wp-image-9562 alignleft" src="https://i0.wp.com/www.presenting-yourself.com/wp-content/uploads/2020/04/zoom_01.jpg?resize=277%2C196&ssl=1" alt="" width="277" height="196" /></li>
<li>Placement: Your camera should be at eye level, or just a bit above, directly in front of you. If, like many people, you are using a work laptop, you can achieve this by positioning it on a steady pile of books on the table or desk in front of you. Position yourself three to four feet from the camera for an optimal image.</li>
<li>Don’t use a camera or angle that looks up at you revealing a full view of your nostrils and a distorted image of your face.</li>
<li>Do keep your distance. Cameras on smartphones, tablets, and webcams tend to be wide angle, so if you get too close you will look out of proportion.</li>
<li>Do practice using the camera in the chosen program before the actual meeting to see what you will look like to other meeting members. Move around so you can see if you stay in focus and how your movements affect the image quality.</li>
<li>Do look directly into the camera just as you would look into the eyes of the person you are talking to if you weren’t doing so virtually.</li>
<li>Do frame the shot from just slightly above your head to your waist. This allows a broadcaster, or editor, to put your name or other appropriate information on the bottom of the screen.</li>
</ul>
<h3>The “Set”</h3>
Where you set up your call will say a lot about you — some of which you may not want to reveal to others in the “room.”
<ul>
<li>Do keep the background as simple and non-distracting as possible — you don’t want meeting attendees to be trying to figure out where that family photo behind you was taken or what’s outside your window.</li>
<li>Do consider using the Virtual Background feature in Zoom that allows you to use any digital photo as your background image. There are several built into the program and hundreds are available online. Alternatively, Skype allows you to blur the background.</li>
</ul>
<h3>Lighting</h3>
Lighting can be tricky. So again, be sure to practice before presenting to a client or doing a media interview. The best option is to be in a room that’s evenly lit.
<ul>
<li>Do have a source of light in front of you, not behind you including windows. This will give you a soft, pleasing look.</li>
<li>Don’t have a “shady face,” meaning half your face is shadowed or blocked in some way. This will happen if the source of light is behind you or to one side. Placing a ring LED light in front of you can brighten your appearance on camera, reduce facial shadows, and hide imperfections.</li>
<li>Do avoid sitting with your back to the window as the light from behind will drown out your face. Instead, face the window, so you are lit from the front.</li>
</ul>
<h3>Wardrobe and Makeup</h3>
<div></div>
<ul>
<li>Do get out of those sweats. To maintain an executive presence, you must look like an executive. Even in a meeting with “just” colleagues, dress as if you are in the office. Wear business <img data-recalc-dims="1" loading="lazy" decoding="async" class="wp-image-9589 alignright" src="https://i0.wp.com/www.presenting-yourself.com/wp-content/uploads/2020/04/ConfCall_PJs.jpg?resize=190%2C190&ssl=1" alt="" width="190" height="190" />attire typical for your office environment. This will help you to avoid getting caught with your pants down, literally, should you need to stand up.</li>
<li>Do choose solid colors for your top and accessories. Opt for strong, bold hues that pop on video, such as cobalt blue, red, or navy.</li>
<li>Don’t wear patterns, plaids, stripes, or black and white (alone or in combination), so your audience can focus on you, not what you are wearing.</li>
<li>Do consider the contrast of your clothing against the background colors when choosing what to wear.</li>
<li>Do wash your face with a non-abrasive cleanser and pat it dry if you don’t use makeup. Everyone can benefit from dabbing their face with a tissue or an oil absorbing pad to reduce shine.</li>
<li>Do use daytime makeup to maintain a clean, professional look — this isn’t the theater! Beauty expert Bobbie Brown recently suggested to Katie Couric that “women should wear a good blushey bronzer while keeping hair healthy looking, groomed and colored.” Brown also recommended Color WOW Root Cover Up, a popular powdered formula you can brush directly onto hair to camouflage roots while unable to see a professional colorist.</li>
</ul>
<h3>Movement and Sound </h3>
<div></div>
<ul>
<li>Do use purposeful movements within the camera range. Sit up straight in a chair—avoid couches and swiveling in your chair.</li>
<li>Do select “use my computer” for audio on Zoom. This will provide the best quality audio experience.</li>
<li>Do choose a quiet area. To further enhance the sound, use ear buds or an ear headset along with your computer microphone.</li>
<li>Do speak from your diaphragm to avoid projecting a tinny or breathy sound.</li>
<li>Do put your phone on speaker instead of holding it up to your ear if using it for audio. Be sure the computer mic is turned off to avoid interference.</li>
<li>Do keep your energy high, be conversational, and smile.</li>
</ul>
<h3>Multi-Person Meeting</h3>
<div></div>
<ul>
<li>Do use mute when you enter the meeting and stay muted unless you are speaking. This will avoid disruptive extraneous background noises such as a telephone ringing, the dog barking, or a visitor popping into your space unexpectedly. It also prevents others from hearing the click-clack of your keyboard should you need to type.</li>
<li>Do turn off your video when distracted. If you need to check emails, your phone, or whatever else grabs your attention, your name will appear on a black background so others don’t have to know that you aren’t 100 percent in the meeting.</li>
<li>Don’t switch to a different app because other people may know. For example, Zoom allows the host to know if you switch away from the Zoom app for more than 30 seconds.</li>
</ul>
<h3>Make Sure You . . . 
</h3>
<ul>
<li>Look at the camera! It’s too easy to be distracted by other things happening on your screen.</li>
<li>Smile and be enthusiastic. It makes your voice more pleasant to listen to and disguises any nervousness. You also appear more friendly and approachable.</li>
<li>Test everything in advance so you appear as the confident and positive expert that you are.</li>
<li>Prepare what you want to say. Make certain that your main talking points are expressed clearly and concisely.</li>
</ul>
A bit of preparation goes a long way to making video calls appear professional, productive and manageable for all. When something goes awry, just move on. For many things the old-fashioned telephone is just as good.
<figure id="attachment_9662" aria-describedby="caption-attachment-9662" style="width: 144px" class="wp-caption alignleft"><img data-recalc-dims="1" loading="lazy" decoding="async" class="wp-image-9662 " src="https://i0.wp.com/www.presenting-yourself.com/wp-content/uploads/2020/04/Eileen2.jpg?resize=144%2C214&ssl=1" alt="" width="144" height="214" /><figcaption id="caption-attachment-9662" class="wp-caption-text">Eileen Winnick</figcaption></figure>
Eileen Winnick, Senior Associate, The Newman Group, Inc., is a highly experienced presentation consultant and media trainer for authors, executives, physicians, financial advisors, and TV personalities. Her experience being in the “hot seat” gives her an added edge when preparing clients for media interviews. 
Eileen has worked with executives and authors to appear on such shows as CBS Good Morning, CBS Moneywatch, Bill Mahr, Charlie Rose, The Colbert Report, The Daily Show, Entertainment Tonight, Fox Entertainment News, Good Day New York, Good Morning America, The Larry King Show, Meet the Press, Nightline, Oprah, Sally Jesse Raphael, Squawk Box, 60 Minutes, 20/20, The Today Show, and The View.
Eileen is a Certified Speech and English teacher with a Bachelor of Arts from Boston College and a Master of Arts in Corporate and Political Communications from Fairfield University. She is a member of Actors Equity Association, American Federation of Television and Radio Artists, and Screen Actors Guild. 

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