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  1. <?xml version="1.0" encoding="utf-8"?>
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  3. <title>Daring Fireball</title>
  4. <subtitle>By John Gruber</subtitle>
  5. <link rel="alternate" type="text/html" href="" />
  6. <link rel="self" type="application/atom+xml" href="" />
  7. <id></id>
  10. <updated>2024-06-16T01:16:18Z</updated><rights>Copyright © 2024, John Gruber</rights><entry>
  11. <title>Pixar’s ‘Inside Out 2’ Heads for Historic $140–$150M Box Office Opening</title>
  12. <link rel="alternate" type="text/html" href="" />
  13. <link rel="shorturl" type="text/html" href="" />
  14. <link rel="related" type="text/html" href="" />
  15. <id>,2024:/linked//6.40959</id>
  16. <published>2024-06-16T01:16:17Z</published>
  17. <updated>2024-06-16T01:16:18Z</updated>
  18. <author>
  19. <name>John Gruber</name>
  20. <uri></uri>
  21. </author>
  22. <content type="html" xml:base="" xml:lang="en"><![CDATA[
  23. <p>Pamela McClintock, The Hollywood Reporter:</p>
  25. <blockquote>
  26.  <p>Pixar’s tentpole earned a massive $62 million on Friday, well
  27. ahead of expectations and putting the movie on course to open in
  28. the $140 million to $150 million range domestically over Father’s
  29. Day weekend, one of the top three starts ever for an animated film
  30. and the second-best for Pixar. Rival studios believe it could
  31. climb as high as $155 million to $160 million, but Disney is being
  32. more circumspect. Friday’s haul includes a huge $13 million in
  33. Thursday previews.</p>
  34. </blockquote>
  36. <p>Great news for a great studio that <a href="">needed a hit</a>. Maybe we should stop griping about Pixar making sequels and just encourage them to make great films, original or not.</p>
  38. <div>
  39. <a  title="Permanent link to ‘Pixar’s ‘Inside Out 2’ Heads for Historic $140–$150M Box Office Opening’"  href="">&nbsp;★&nbsp;</a>
  40. </div>
  42. ]]></content>
  43.  </entry><entry>
  44. <title>Japan Enacts Law to Mandate Third-Party App Stores, and You’ll Never Guess Which Class of Devices Aren’t Included</title>
  45. <link rel="alternate" type="text/html" href="" />
  46. <link rel="shorturl" type="text/html" href="" />
  47. <link rel="related" type="text/html" href="" />
  48. <id>,2024:/linked//6.40958</id>
  49. <published>2024-06-16T01:08:59Z</published>
  50. <updated>2024-06-16T01:09:00Z</updated>
  51. <author>
  52. <name>John Gruber</name>
  53. <uri></uri>
  54. </author>
  55. <content type="html" xml:base="" xml:lang="en"><![CDATA[
  56. <p>Kyodo News:</p>
  58. <blockquote>
  59.  <p>Japan’s parliament enacted Wednesday a law to promote competition
  60. in smartphone app stores by restricting tech giants Apple Inc. and
  61. Google LLC from limiting third-party companies from selling and
  62. operating apps on their platforms.</p>
  64. <p>The law will prohibit the providers of Apple’s iOS and Google’s
  65. Android smartphone operating systems, app stores and payment
  66. platforms from preventing the sale of apps and services that
  67. directly compete with the native platforms’ own.</p>
  68. </blockquote>
  70. <p>Laws like this are protectionist attacks that specifically target two U.S. companies — Apple and Google. The United States should treat this as a trade war, and reciprocate by passing legislation mandating third-party game stores and payments on game consoles from Sony and Nintendo. See how they like it. It’s patently hypocritical that Japan’s law targets only phones; this law wouldn’t exist if Sony were a player in phones and mobile platforms.</p>
  72. <blockquote>
  73.  <p>Violations of the new law will bring a penalty of 20 percent of
  74. the domestic revenue of the service found to have breached the
  75. rules. The fine can increase to 30 percent if the companies do not
  76. cease the anticompetitive practices.</p>
  77. </blockquote>
  79. <p>Unlike the EU, which believes it can assess fines comprising a hefty percentage of companies’ <em>worldwide</em> revenue (which, in the case of the DMA, I doubt they’ll ever collect), Japan, quite reasonably, only assesses fines on companies’ Japanese revenue.</p>
  81. <div>
  82. <a  title="Permanent link to ‘Japan Enacts Law to Mandate Third-Party App Stores, and You’ll Never Guess Which Class of Devices Aren’t Included’"  href="">&nbsp;★&nbsp;</a>
  83. </div>
  85. ]]></content>
  86.  </entry><entry>
  87. <title>Ken Kocienda Left Humane</title>
  88. <link rel="alternate" type="text/html" href="" />
  89. <link rel="shorturl" type="text/html" href="" />
  90. <link rel="related" type="text/html" href="" />
  91. <id>,2024:/linked//6.40957</id>
  92. <published>2024-06-15T22:55:56Z</published>
  93. <updated>2024-06-15T22:55:57Z</updated>
  94. <author>
  95. <name>John Gruber</name>
  96. <uri></uri>
  97. </author>
  98. <content type="html" xml:base="" xml:lang="en"><![CDATA[
  99. <p>Ken Kocienda, who was Humane’s head of product engineering, has left the company. his Twitter bio and <a href="">LinkedIn profile</a> both state “working on something new”:</p>
  101. <blockquote>
  102.  <p>Working on something new. Past: Humane, 15 years at , inventor of
  103. iPhone autocorrect, author of “Creative Selection”</p>
  104. </blockquote>
  106. <p>Kocienda’s book <em><a href="">Creative Selection</a></em> is one of the best insider description of working at Apple ever written, and two years ago he was <a href="">a splendid guest on The Talk Show</a>.</p>
  108. <div>
  109. <a  title="Permanent link to ‘Ken Kocienda Left Humane’"  href="">&nbsp;★&nbsp;</a>
  110. </div>
  112. ]]></content>
  113.  </entry><entry>
  114. <title>Never Change, Samsung, Never Change</title>
  115. <link rel="alternate" type="text/html" href="" />
  116. <link rel="shorturl" type="text/html" href="" />
  117. <link rel="related" type="text/html" href="" />
  118. <id>,2024:/linked//6.40956</id>
  119. <published>2024-06-15T22:43:55Z</published>
  120. <updated>2024-06-15T22:43:55Z</updated>
  121. <author>
  122. <name>John Gruber</name>
  123. <uri></uri>
  124. </author>
  125. <content type="html" xml:base="" xml:lang="en"><![CDATA[
  126. <p>This listing for a vintage Samsung VR400G VHS VCR doesn’t state what year it came out, but it’s a pretty safe bet it was after May 6, 1998.</p>
  128. <div>
  129. <a  title="Permanent link to ‘Never Change, Samsung, Never Change’"  href="">&nbsp;★&nbsp;</a>
  130. </div>
  132. ]]></content>
  133.  </entry><entry>
  135.    <link rel="alternate" type="text/html" href="" />
  136. <link rel="shorturl" href="" />
  137. <id>,2024://1.40955</id>
  138. <published>2024-06-14T18:54:37Z</published>
  139. <updated>2024-06-16T00:50:28Z</updated>
  140. <author>
  141. <name>John Gruber</name>
  142. <uri></uri>
  143. </author>
  144. <summary type="text">Recorded in front of a live (and lively) audience at The California Theatre in San Jose Tuesday evening, special guests John Giannandrea, Craig Federighi, and Greg Joswiak join me to discuss Apple’s announcements at WWDC 2024. Presented both in standard 4K video and 3D video with spatial audio.</summary>
  145. <content type="html" xml:base="" xml:lang="en"><![CDATA[
  146. <p>Recorded in front of a live (and lively) audience at The California Theatre in San Jose Tuesday evening, special guests John Giannandrea, Craig Federighi, and Greg Joswiak join me to discuss Apple’s announcements at WWDC 2024.</p>
  148. <p><iframe
  149.    width="480" height="270"
  150.    src=""
  151.    frameborder="0"
  152.    allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share"
  153.    referrerpolicy="strict-origin-when-cross-origin" allowfullscreen>
  154. </iframe></p>
  156. <p><strong>3D video with spatial audio:</strong> Exclusively in <a href="">Sandwich Vision’s Theater app</a> on Vision Pro, available on the App Store. Just launch Theater and tap the “Watch Live Event” button. <em>Tip:</em> For this show, try choosing a seat in the front row center, not the middle of the theater.</p>
  158. <p>Presenting sponsors:</p>
  160. <ul>
  161. <li><p><a href="">iMazing 3</a> — The all-new version of the world’s best iPhone manager, for Mac and Windows. Save 20 percent.</p></li>
  162. <li><p><a href="">Flexibits Premium</a> — Fantastical. Scheduling. Cardhop. All your devices. Save 20 percent, both for new <em>and</em> existing subscribers.</p></li>
  163. <li><p><a href="">Flighty</a> — The first-class flight tracker for those on the move. Unmatched notifications and Live Activities. Delay predictions. Power through clarity.</p></li>
  164. </ul>
  166. <p>As ever, I implore you to watch on the biggest screen you can (real, or virtual). We once again shot and mastered the video in 4K, and it looks and sounds terrific. All credit and thanks for that go to my friends at <a href="">Sandwich</a>, who are nothing short of a joy to work with.</p>
  168. <p>The livestream of 3D video with spatial audio went almost perfectly, and the feedback from viewers who joined the stream has been unanimously positive. My sincere thanks and gratitude to <a href="">SpatialGen</a> for their remarkable work on that. </p>
  170. <p>Not just shooting this event in 3D, but also streaming it live, was entirely the initiative of my dear friend, Mr. Sandwich himself, <a href="">Adam Lisagor</a>. I was asked a few times this week whether it was Apple who wanted to stream this live in 3D for viewing on Vision Pro. Nope. It was Adam who pitched me on the idea, only about eight weeks ago. I was like, “Well, sure, that sounds awesome, but how in the world would we do that? What camera could we use to shoot with? How would we stream it? What app would people be able to view it in? It’s a great idea but none of this seems possible.” Adam was like “I think we can do it.”</p>
  172. <p>And, son of a bitch, they did it.</p>
  174. <p>Once I started talking with Apple about arranging for guests, we did let them know our plans to shoot and livestream in 3D for viewing in <a href="">Theater</a> on Vision Pro — an app that, at the time, was in early beta. Maybe even alpha. Apple’s reaction echoed my own: sounds great but <em>how</em>?</p>
  176. <p>The <em>how</em> is a long story and I get zero credit for any of it, but it involves a custom camera rig with two <a href="">Lumix BGH1 cameras</a>, each with <a href="">Olympus 17mm PRO prime ƒ/1.2 lenses</a> (35mm equivalent field of view with the BGH1’s Micro Four Thirds sensor). The lenses were about 3 inches apart — as close as possible — and microphones were placed throughout the theater to capture spatial audio.</p>
  178. <p>The results exceeded my expectations, and I think everyone else’s as well.</p>
  180. <p>To be clear, we shot the show two entirely different ways. The standard multi-camera cut on YouTube, embedded above, was shot exactly as we’ve done in previous years. That video turned out great too. The 3D version in the Theater app was shot from a single point of view, roughly simulating the perspective from a front-row center seat in front of the stage. It looks cool and sounds even better. If you have a Vision Pro or access to one, I highly encourage you to check it out.</p>
  182. <p>We’re describing it as “3D video with spatial audio”, not “spatial video”, because that’s a more precise description of the effect. True spatial video would be <em>more</em> immersive — “Look left to see Joz, look right to see Gruber” — and the effect we achieved wasn’t quite like that. But what we did get <em>is</em> immersive, and very compelling. To the best of my knowledge, this was the first event livestreamed in 3D for viewing in VisionOS, and while my role was simply as the host of the show, that’s pretty damn cool. I’m just amazed at what Lisagor and his team at Sandwich (and SpatialGen) were able to pull off in a matter of weeks.</p>
  184. <h2>Reactions From Social Media</h2>
  186. <p><a href="">Matt Birchler</a>: “I was only able to watch the first 40 minutes or so live, but it was really good, and really compelling to watch in immersive video. Can’t wait for the rest.”</p>
  188. <p><a href="">Kevin Pfefferle</a>: “Wow, The Talk Show Live exceeded all expectations. So many candid and insightful answers straight from Apple execs (plus a fair share of generic no-comment answers with a wink and a smile). Bravo! 👏🏻”</p>
  190. <p><a href="">Kalani Helekunihi</a>: “I watched the Talk Show Live on Vision Pro tonight. It was a really great experience, and felt <em>close</em> to sitting in the front row. Only real issue was bitrate / bandwidth related. If that can be solved, I imagine I’d prefer this to the real thing.”</p>
  192. <p><a href="">Dave Marquand</a>: “Really enjoyed the spatial livestream of The Talk Show Live. Taking the front row center seat in the Theater app definitely did feel a lot like sitting in row 1 at a stage performance. Oddly, the “most 3D” thing about the show was the glint off of your watch reflecting off of the floor of the stage in the foreground.”</p>
  194. <p><a href="">Kalani Helekunihi, again</a>: “Yep, there was even a moment where the glint caught the right eye camera. Was one of the most “accidentally real” experiences I’ve had with a headset, ever. Those sort of things just can’t be experienced with a TV screen. It all felt like sitting there, and looking <em>into</em> the stage.”</p>
  196. <p><a href="">Michael Edlund</a>: “I’ve never been lucky enough to attend <a href="">@gruber</a>’s The Talk Show live in person, and I was blown away by the 3D #live stream for #VisionPro that was literally like sitting in the first row at the edge of the stage.”</p>
  198. <p><a href="">Kendall Gelner</a>: “The 3D live stream was amazing! I just had one small hang in the first few seconds but went back in and it worked great the entire time, was just like sitting front row only in the most comfortable seat and I could easily refill a drink any time. TYSM!”</p>
  200. <p><a href="">Nick Bodmer</a>: “Watched The Talk Show Live on my Vision Pro last night — what an incredible experience! 🌟 Streaming it in spatial vision made me feel like I was right there in the front row. Sure, there were a few frame rate hiccups, but the immersive experience more than made up for it. Kudos to SpatialGen, Sandwich, and <a href="">@gruber</a> for pulling off a fantastic live event! 👏”</p>
  204.    ]]></content>
  205.  <title>★ The Talk Show Live From WWDC 2024</title></entry><entry>
  206. <title>Wayne Ma Confirms That Mark Gurman Scooped Him on the No-Cash Apple-OpenAI Deal</title>
  207. <link rel="alternate" type="text/html" href="" />
  208. <link rel="shorturl" type="text/html" href="" />
  209. <link rel="related" type="text/html" href="" />
  210. <id>,2024:/linked//6.40954</id>
  211. <published>2024-06-13T23:25:17Z</published>
  212. <updated>2024-06-13T23:25:19Z</updated>
  213. <author>
  214. <name>John Gruber</name>
  215. <uri></uri>
  216. </author>
  217. <content type="html" xml:base="" xml:lang="en"><![CDATA[
  218. <p>Wayne Ma, reporting for The Information:</p>
  220. <blockquote>
  221.  <p>Neither Apple nor OpenAI are paying each other to integrate
  222. ChatGPT into the iPhone, according to a person with knowledge of
  223. the deal. Instead, OpenAI hopes greater exposure on iPhones will
  224. help it sell a paid version of ChatGPT, which costs around $20 a
  225. month for individuals. Apple would take its 30% cut of these
  226. subscriptions as is customary for in-app purchases.</p>
  228. <p>Sometime in the future, Apple hopes to strike revenue-sharing
  229. agreements with AI partners in which it gets a cut of the revenue
  230. generated from integrating their chatbots with the iPhone,
  231. according to Bloomberg, which first reported details of the deal.
  232. OpenAI leaders have privately said the Apple arrangement could be
  233. worth billions of dollars to the startup if things go well, <a href="">The
  234. Information previously reported</a>.</p>
  235. </blockquote>
  237. <p>I enjoy how Ma threw in a link to his own report from two weeks ago, but didn’t link to <a href="">Gurman’s scoop</a> — posted a full day before this — <a href="">at Bloomberg</a>. Classy.</p>
  239. <div>
  240. <a  title="Permanent link to ‘Wayne Ma Confirms That Mark Gurman Scooped Him on the No-Cash Apple-OpenAI Deal’"  href="">&nbsp;★&nbsp;</a>
  241. </div>
  243. ]]></content>
  244.  </entry><entry>
  245. <title>Gurman: Neither Apple Nor OpenAI Are Paying for Partnership</title>
  246. <link rel="alternate" type="text/html" href="" />
  247. <link rel="shorturl" type="text/html" href="" />
  248. <link rel="related" type="text/html" href="" />
  249. <id>,2024:/linked//6.40953</id>
  250. <published>2024-06-13T22:11:28Z</published>
  251. <updated>2024-06-16T01:09:57Z</updated>
  252. <author>
  253. <name>John Gruber</name>
  254. <uri></uri>
  255. </author>
  256. <content type="html" xml:base="" xml:lang="en"><![CDATA[
  257. <p>Mark Gurman, writing at Bloomberg<sup>*</sup>:</p>
  259. <blockquote>
  260.  <p>Left unanswered on Monday: which company is paying the other as
  261. part of a tight collaboration that has potentially lasting
  262. monetary benefits for both. But, according to people briefed on
  263. the matter, the partnership isn’t expected to generate meaningful
  264. revenue for either party — at least at the outset.</p>
  266. <p>The arrangement includes weaving ChatGPT, a digital assistant that
  267. responds in plain terms to information requests, into Apple’s Siri
  268. and new writing tools. Apple isn’t paying OpenAI as part of the
  269. partnership, said the people, who asked not to be identified
  270. because the deal terms are private. Instead, Apple believes
  271. pushing OpenAI’s brand and technology to hundreds of millions of
  272. its devices is of equal or greater value than monetary payments,
  273. these people said.</p>
  275. <p>Meanwhile, Apple, thanks to OpenAI, gets the benefit of offering
  276. an advanced chatbot to consumers — potentially enticing users to
  277. spend more time on devices or even splash out on upgrades.</p>
  278. </blockquote>
  280. <p>Apple getting this free of charge, in exchange only for the prestige of showing the ChatGPT logo and credit to users of Apple devices who engage the integration, is the Apple-iest negotiation in recent memory. My money says Eddy Cue, Steve Jobs’s favorite co-negotiator, made the deal. (I’d love to take Eddy Cue with me to the dealer when next I buy a car.)</p>
  282. <p>During my show Tuesday night, I asked Federighi, Giannandrea, and Joswiak point blank, “So, who’s paying who in this deal?” (or something to that effect — transcript isn’t done yet), and got nothing more than smiles and shrugs in response. My read on the smiles is that they were smug happy smiles.</p>
  284. <p>Ben Thompson and I recording today’s episode of Dithering — the world’s favorite 15-minute podcast — yesterday before Gurman’s report dropped, but speculating, we came to the same conclusion, that it seemed likely neither company was paying the other. It makes obvious sense from Apple’s perspective. Not so obvious from OpenAI’s. But if OpenAI’s overriding goal is to cement itself as the leader in world-knowledge LLMs — to become to chatbots what Kleenex is to facial tissues — it makes sense to agree to this just to gain users — some of whom will upgrade to paid accounts. Google, on the other hand, probably wants to be paid by Apple to integrate Gemini. But now Apple can turn to Google — and <a href="">Anthropic</a> and <a href="">Mistral</a> and whoever else wants in on this iOS and MacOS integration, like the other default search engines in Safari — and Eddy Cue can tell them “<a href="">My offer is this: nothing</a>. Not even the $20,000 for the gaming license, which I would appreciate if you would put up personally.”</p>
  286. <p>Back to Gurman:</p>
  288. <blockquote>
  289.  <p>ChatGPT will be offered for free on Apple’s products, but OpenAI
  290. and Apple could still make money by converting free users to paid
  291. accounts. OpenAI’s subscription plans start at $20 a month — a
  292. fee that covers extra features like the ability to analyze data
  293. and generate more types of images.</p>
  295. <p>Today, if a user subscribes to OpenAI on an Apple device via the
  296. ChatGPT app, the process uses Apple’s payment platform, which
  297. traditionally gives the iPhone maker a cut.</p>
  298. </blockquote>
  300. <p>Not <em>traditionally</em>. Always. Apple always makes a cut. One of my few regrets from my interview Tuesday night is not thinking to ask, on stage, whether iOS and Mac users will be able to upgrade from free to paid ChatGPT accounts right in Settings, where, I presume, the ChatGPT account sign in will be. If so, Apple will surely be getting their 30/15 percent slice of that. And what’s the alternative? Sending users to OpenAI’s website, where Apple would get zilch? That doesn’t sound like Apple.</p>
  302. <p><small>* Bloomberg, of course, is the publication that published “<a href="">The Big Hack</a>” in October 2018 — a sensational story alleging that data centers of Apple, Amazon, and dozens of other companies were compromised by China’s intelligence services. The story presented no confirmable evidence <em>at all</em>, was <a href="">vehemently denied</a> by <a href="">all companies</a> involved, <a href="">has not been confirmed by a single other publication</a> (despite much effort to do so), and has been <a href="">largely discredited by one of Bloomberg’s own sources</a>. By all appearances “The Big Hack” was complete bullshit. Yet Bloomberg has issued no correction or retraction, and <a href="">their only ostensibly substantial follow-up</a> contained not one shred of evidence to back up their allegations. Bloomberg seemingly hopes we’ll all just forget about it. I say we do not just forget about it. Everything they publish should be treated with skepticism until they retract “The Big Hack” or provide evidence that <em>any of it</em> was true.</small></p>
  304. <div>
  305. <a  title="Permanent link to ‘Gurman: Neither Apple Nor OpenAI Are Paying for Partnership’"  href="">&nbsp;★&nbsp;</a>
  306. </div>
  308. ]]></content>
  309.  </entry><entry>
  310. <title>‘The Shamans and the Chieftain’</title>
  311. <link rel="alternate" type="text/html" href="" />
  312. <link rel="shorturl" type="text/html" href="" />
  313. <link rel="related" type="text/html" href="" />
  314. <id>,2024:/linked//6.40952</id>
  315. <published>2024-06-13T20:32:09Z</published>
  316. <updated>2024-06-13T21:05:22Z</updated>
  317. <author>
  318. <name>John Gruber</name>
  319. <uri></uri>
  320. </author>
  321. <content type="html" xml:base="" xml:lang="en"><![CDATA[
  322. <p>Timothy Snyder:</p>
  324. <blockquote>
  325.  <p>The political theory of Trump’s coup attempt is that all that
  326. matters is the chieftain. He does not have to win an election,
  327. because the chieftain has the right to rule simply because he is
  328. the chieftain. Requiring Trump to win an election is thus a
  329. provocation. The claim that he should leave office when he loses
  330. an election justifies revenge. And of course retribution is
  331. Trump’s platform.</p>
  333. <p>The legal theory of Trump’s coup attempt, made explicit in
  334. argument before the Supreme Court, is that the chieftain is immune
  335. to law. There is magic around the chieftain’s person, such that he
  336. need respond only to himself. The words “presidential immunity”
  337. are an incantation directed to people in black robes,
  338. summoning them to act as the chieftain’s shamans and confirm his
  339. magical status.</p>
  340. </blockquote>
  342. <p>No issue has ever been more important in the history of the United States, and thus, in the history of democracy itself: Donald Trump lost the election in 2020 and tried, ham-fistedly, to spearhead a coup to remain in power by overthrowing the duly elected government of the nation. If he gets another chance by winning in November, the next coup won’t be as ham-fisted.</p>
  344. <div>
  345. <a  title="Permanent link to ‘‘The Shamans and the Chieftain’’"  href="">&nbsp;★&nbsp;</a>
  346. </div>
  348. ]]></content>
  349.  </entry><entry>
  350. <title>This Is Love</title>
  351. <link rel="alternate" type="text/html" href="" />
  352. <link rel="shorturl" type="text/html" href="" />
  353. <link rel="related" type="text/html" href="" />
  354. <id>,2024:/linked//6.40951</id>
  355. <published>2024-06-13T18:15:20Z</published>
  356. <updated>2024-06-13T18:18:33Z</updated>
  357. <author>
  358. <name>John Gruber</name>
  359. <uri></uri>
  360. </author>
  361. <content type="html" xml:base="" xml:lang="en"><![CDATA[
  362. <p>What a photo. Reminds me of my own father, and the father I try to be myself. Impossible to imagine the former guy expressing such genuine love like this.</p>
  364. <div>
  365. <a  title="Permanent link to ‘This Is Love’"  href="">&nbsp;★&nbsp;</a>
  366. </div>
  368. ]]></content>
  369.  </entry><entry>
  370. <title>‘Apple Aggregates AI’</title>
  371. <link rel="alternate" type="text/html" href="" />
  372. <link rel="shorturl" type="text/html" href="" />
  373. <link rel="related" type="text/html" href="" />
  374. <id>,2024:/linked//6.40950</id>
  375. <published>2024-06-13T04:07:41Z</published>
  376. <updated>2024-06-13T04:20:26Z</updated>
  377. <author>
  378. <name>John Gruber</name>
  379. <uri></uri>
  380. </author>
  381. <content type="html" xml:base="" xml:lang="en"><![CDATA[
  382. <p>Ben Thompson:</p>
  384. <blockquote>
  385.  <p>So what is Apple Intelligence, then? To me the explanation flows directly from Strategy 101: Apple Intelligence is the application of generative AI to use cases and content that Apple is uniquely positioned to provide and access. It is designed, to build on <a href="">yesterday’s Article</a>, to maximize the advantages that Apple has in terms of being the operating system provider on your phone; and, on the other hand, what it is not is any sort of general purpose chatbot: that is where OpenAI comes in — and only there. […]</p>
  387. <p>To put it another way, and in Stratechery terms, Apple is positioning itself as an AI Aggregator: the company owns users and, by extension, generative AI demand by virtue of owning its platforms, and it is deepening its moat through Apple Intelligence, which only Apple can do; that demand is then being brought to bear on suppliers who probably have to eat the costs of getting privileged access to Apple’s userbase.</p>
  388. </blockquote>
  390. <p>It pains me to admit how great a take this is. Nailed it.</p>
  392. <div>
  393. <a  title="Permanent link to ‘‘Apple Aggregates AI’’"  href="">&nbsp;★&nbsp;</a>
  394. </div>
  396. ]]></content>
  397.  </entry><entry>
  398. <title>Mac Virtualization in MacOS 15 Sequoia Now Supports Logging In to iCloud</title>
  399. <link rel="alternate" type="text/html" href="" />
  400. <link rel="shorturl" type="text/html" href="" />
  401. <link rel="related" type="text/html" href="" />
  402. <id>,2024:/linked//6.40949</id>
  403. <published>2024-06-12T19:39:43Z</published>
  404. <updated>2024-06-12T19:40:20Z</updated>
  405. <author>
  406. <name>John Gruber</name>
  407. <uri></uri>
  408. </author>
  409. <content type="html" xml:base="" xml:lang="en"><![CDATA[
  410. <p>Andrew Cunningham, writing at Ars Technica:</p>
  412. <blockquote>
  413.  <p>But up until now, you haven’t been able to sign into iCloud using
  414. macOS on a VM. This made the feature less useful for developers or
  415. users hoping to test iCloud features in macOS, or whose apps rely
  416. on some kind of syncing with iCloud, or people who just wanted
  417. easy access to their iCloud data from within a VM.</p>
  419. <p>This limitation is going away in macOS 15 Sequoia, according to
  420. <a href="">developer documentation</a> that Apple released yesterday. As
  421. long as your host operating system is macOS 15 or newer and your
  422. guest operating system is macOS 15 or newer, VMs will now be able
  423. to sign into and use iCloud and other Apple ID-related services
  424. just as they would when running directly on the hardware.</p>
  425. </blockquote>
  427. <p>Nice change. Makes me wonder if this is related to Apple’s use of virtualization to allow security researchers to inspect the OS images for its Private Cloud Computer servers for Apple Intelligence.</p>
  429. <p>(<a href="">Via Dan Moren</a>.)</p>
  431. <div>
  432. <a  title="Permanent link to ‘Mac Virtualization in MacOS 15 Sequoia Now Supports Logging In to iCloud’"  href="">&nbsp;★&nbsp;</a>
  433. </div>
  435. ]]></content>
  436.  </entry><entry>
  437. <title>Arm, Qualcomm Legal Battle Might Disrupt ‘AI PCs’</title>
  438. <link rel="alternate" type="text/html" href="" />
  439. <link rel="shorturl" type="text/html" href="" />
  440. <link rel="related" type="text/html" href="" />
  441. <id>,2024:/linked//6.40948</id>
  442. <published>2024-06-12T19:35:10Z</published>
  443. <updated>2024-06-12T21:36:12Z</updated>
  444. <author>
  445. <name>John Gruber</name>
  446. <uri></uri>
  447. </author>
  448. <content type="html" xml:base="" xml:lang="en"><![CDATA[
  449. <p>Max A. Cherney:</p>
  451. <blockquote>
  452.  <p>The British company, which is majority-owned by Japan’s SoftBank
  453. Group sued Qualcomm in 2022 for failing to negotiate a new license
  454. after it acquired a new company. The suit revolves around
  455. technology that Qualcomm, a designer of mobile chips, acquired
  456. from a business called Nuvia that was founded by Apple chip
  457. engineers and which it purchased in 2021 for $1.4 billion.</p>
  459. <p>Arm builds the intellectual property and designs that it sells to
  460. companies such as Apple and Qualcomm, which they use to make
  461. chips. Nuvia had plans to design server chips based on Arm
  462. licenses, but after the acquisition closed, Qualcomm reassigned
  463. its remaining team to develop a laptop processor, which is now
  464. being used in Microsoft’s latest AI PC, called Copilot+.</p>
  466. <p>Arm said the current design planned for Microsoft’s Copilot+
  467. laptops is a direct technical descendant of Nuvia’s chip. Arm said
  468. it had cancelled the license for these chips.</p>
  469. </blockquote>
  471. <p>My initial reaction when I see reports of legal disputes like this is “Eh, they’ll settle.” But look at the <a href="">Apple-Masimo dispute</a> over blood oxygen sensors — that’s still dragging on as we head into summer.</p>
  473. <p>Also: Is there any company that Qualcomm hasn’t gotten into a knock-down, drag-out legal battle with over licensing or patent issues? It’s like, <em>of course</em> Qualcomm is trying to stiff Arm on licensing fees. That’s how Qualcomm rolls.</p>
  475. <div>
  476. <a  title="Permanent link to ‘Arm, Qualcomm Legal Battle Might Disrupt ‘AI PCs’’"  href="">&nbsp;★&nbsp;</a>
  477. </div>
  479. ]]></content>
  480.  </entry><entry>
  481. <title>Casey Newton: ‘Apple’s AI Moment Arrives’</title>
  482. <link rel="alternate" type="text/html" href="" />
  483. <link rel="shorturl" type="text/html" href="" />
  484. <link rel="related" type="text/html" href="" />
  485. <id>,2024:/linked//6.40947</id>
  486. <published>2024-06-11T15:02:07Z</published>
  487. <updated>2024-06-11T15:10:39Z</updated>
  488. <author>
  489. <name>John Gruber</name>
  490. <uri></uri>
  491. </author>
  492. <content type="html" xml:base="" xml:lang="en"><![CDATA[
  493. <p>Casey Newton, Platformer:</p>
  495. <blockquote>
  496.  <p>The question now is how polished those features will feel at release. Will the <a href="">new, more natural Siri</a> deliver on its now 13-year-old promise of serving as a valuable digital assistant? Or will it quickly find itself in a Google-esque scenario where it’s telling anyone who asks to <a href="">eat rocks</a>? </p>
  497. </blockquote>
  499. <p>Impossible to answer at this point, given that none (or almost none?) of the Apple Intelligence features or the ChatGPT integration are enabled in the developer betas. But it feels like the answer is yes, Apple’s new AI features will err on the side of caution, at the risk of feeling pedestrian, rather than turning the “Wow” dial to its maximum setting and delivering glue-on-pizza recipes. </p>
  501. <div>
  502. <a  title="Permanent link to ‘Casey Newton: ‘Apple’s AI Moment Arrives’’"  href="">&nbsp;★&nbsp;</a>
  503. </div>
  505. ]]></content>
  506.  </entry><entry>
  507. <title>Sandwich Launches Theater for Vision Pro (and Will Livestream The Talk Show Tomorrow)</title>
  508. <link rel="alternate" type="text/html" href="" />
  509. <link rel="shorturl" type="text/html" href="" />
  510. <link rel="related" type="text/html" href="" />
  511. <id>,2024:/linked//6.40946</id>
  512. <published>2024-06-10T20:50:33Z</published>
  513. <updated>2024-06-11T01:36:33Z</updated>
  514. <author>
  515. <name>John Gruber</name>
  516. <uri></uri>
  517. </author>
  518. <content type="html" xml:base="" xml:lang="en"><![CDATA[
  519. <p>Zac Hall, 9to5Mac:</p>
  521. <blockquote>
  522.  <p>Earlier this year, Sandwich Vision introduced its first-ever app
  523. with the debut of <a href="">Television</a>. The app lets you watch
  524. content on a range of virtual TV sets that you can pin in your
  525. real-world environment through Vision Pro.</p>
  527. <p>Television supports viewing your own video files as well as
  528. content from YouTube. You can even watch Television with friends
  529. synchronously over spatial FaceTime on Apple Vision Pro.</p>
  531. <p>Sometimes, though, you just want to enjoy a film in a proper movie
  532. theater setting. What if you could do that for every movie? Enter
  533. <a href="">Theater</a>: the new Apple Vision Pro app that transports you
  534. to the perfect venue for movies.</p>
  536. <p>Theater will let you experience the theatrical cinema release
  537. feeling (even if the original <em>Star Wars</em> film isn’t showing at
  538. your local movie chain). Want to watch a movie at the same time
  539. with friends or family who can’t be together in person? Spatial
  540. FaceTime makes that possible in Theater.</p>
  541. </blockquote>
  543. <p>You know the immersive theater environments in Apple’s own TV app and Disney’s VisionOS app? Theater is like that, but for <em>any</em> video. It’s like watching YouTube on a 100-foot screen from the best seat in a cinema. I’ve been testing it, and it’s so great. I love it. And:</p>
  545. <p>Sandwich is collaborating with the duo at <a href="">SpatialGen</a>, Michael Butterfield and Zachary Handshoe. See their expertise on display as they produce the first-ever stereoscopic livestream of The Talk Show Live.</p>
  547. <blockquote>
  548.  <p>The studio is also collaborating with SpatialGen to livestream
  549. John Gruber’s The Talk Show Live in stereoscopically-captured 3D
  550. video using high-end cameras and lenses. [...]</p>
  552. <p>“I started to think ‘what if John’s audience that can’t be at the
  553. California Theater could join us anyway?’ That’s when I pitched
  554. the idea to my co-developer, the genius Andy Roth,” Adam
  555. [Lisagor] says. “He loved it, he found SpatialGen, and I pitched
  556. them the idea. And we had roughly 8 weeks to make this happen, and
  557. I can’t believe it all came together.”</p>
  559. <p>Live-streaming an event and making it look good in realtime is
  560. hard enough. But doing it in 3D video? That’s new territory,
  561. especially considering Apple Vision Pro was just previewed at last
  562. year’s WWDC and launched in the United States in February.</p>
  564. <p>“Gruber was fascinated by the idea but a little skeptical it
  565. could work — it just seemed too ambitious,” Lisagor adds. “The
  566. world’s first livestreamed 3D video event? In an immersive
  567. theater environment? Admittedly seems like a pipe dream. But
  568. nope, it’s real.”</p>
  569. </blockquote>
  571. <p>To be clear, the <em>exclusive</em> way to watch the livestream will be through Theater on Vision Pro. Murphy’s Law willing, it should be pretty cool. We’re still shooting the event with traditional cameras, for a traditional version on YouTube, which will go up later this week.</p>
  573. <div>
  574. <a  title="Permanent link to ‘Sandwich Launches Theater for Vision Pro (and Will Livestream The Talk Show Tomorrow)’"  href="">&nbsp;★&nbsp;</a>
  575. </div>
  577. ]]></content>
  578.  </entry><entry>
  579. <link rel="alternate" type="text/html" href=";ct=df&amp;mt=8" />
  580. <link rel="shorturl" href="" />
  581. <link rel="related" type="text/html" href="" />
  582. <id>,2024:/feeds/sponsors//11.40945</id>
  583. <author><name>Daring Fireball Department of Commerce</name></author>
  584. <published>2024-06-10T16:45:57Z</published>
  585. <updated>2024-06-10T16:45:58Z</updated>
  586. <content type="html" xml:base="" xml:lang="en"><![CDATA[
  587. <p>DetailsPro brings SwiftUI to Apple designers. Without writing a line of code, you can bring your next idea to life in SwiftUI right from your iPhone. An easy interface, built-in templates, and a community of designers sharing files will have you up and running in minutes. Your design is 1:1 SwiftUI so you can export to Xcode at any time. Intuitive features like side-by-side Dark Mode preview and Repeating Elements use the smarts of SwiftUI to make the process enjoyable. DetailsPro is available for iPhone, iPad, Mac, and Vision Pro. It’s free forever up to five files.</p>
  589. <div>
  590. <a  title="Permanent link to ‘DetailsPro’"  href="">&nbsp;★&nbsp;</a>
  591. </div>
  593. ]]></content>
  594. <title>[Sponsor] DetailsPro</title></entry><entry>
  595. <title>Kolide</title>
  596. <link rel="alternate" type="text/html" href="" />
  597. <link rel="shorturl" type="text/html" href="" />
  598. <link rel="related" type="text/html" href="" />
  599. <id>,2024:/linked//6.40944</id>
  600. <published>2024-06-09T02:51:40Z</published>
  601. <updated>2024-06-09T02:51:40Z</updated>
  602. <author>
  603. <name>John Gruber</name>
  604. <uri></uri>
  605. </author>
  606. <content type="html" xml:base="" xml:lang="en"><![CDATA[
  607. <p>My thanks to Kolide for sponsoring DF last week. <a href="">Kolide’s Shadow IT report</a> found that <em>47% of companies let unmanaged devices access their resources, and authenticate via credentials alone</em>.</p>
  609. <p>Even with phishing-resistant MFA, it’s frighteningly easy for bad actors to impersonate end users — in the case of <a href="">the MGM hack</a>, all it took was a call to the help desk. What could have prevented that attack (and so many others) was an un-spoofable form of authentication for the device itself.</p>
  611. <p>That’s what you get with <a href="">Kolide’s device trust solution</a>: a chance to verify that a device is both known and secure before it authenticates. Kolide’s agent looks at hundreds of device properties; their competitors look at only a handful. What’s more, Kolide’s user-first, privacy-respecting approach means you can put it on machines outside MDM: contractor devices, mobile phones, and even Linux machines.</p>
  613. <p>Without a device trust solution, all the security in the world is just security theater. But Kolide can help close the gaps.</p>
  615. <div>
  616. <a  title="Permanent link to ‘Kolide’"  href="">&nbsp;★&nbsp;</a>
  617. </div>
  619. ]]></content>
  620.  </entry><entry>
  621. <title>MKBHD Visits Apple’s iPhone Stress-Testing Lab</title>
  622. <link rel="alternate" type="text/html" href="" />
  623. <link rel="shorturl" type="text/html" href="" />
  624. <link rel="related" type="text/html" href="" />
  625. <id>,2024:/linked//6.40943</id>
  626. <published>2024-06-08T03:24:41Z</published>
  627. <updated>2024-06-08T03:27:24Z</updated>
  628. <author>
  629. <name>John Gruber</name>
  630. <uri></uri>
  631. </author>
  632. <content type="html" xml:base="" xml:lang="en"><![CDATA[
  633. <p>Fascinating stuff. I could watch the super slo-mo footage of iPhones being dropped onto various surfaces for an hour. Also, an interesting brief interview with John Ternus on the tension between making devices more durable vs. making them more easily repairable.</p>
  635. <div>
  636. <a  title="Permanent link to ‘MKBHD Visits Apple’s iPhone Stress-Testing Lab’"  href="">&nbsp;★&nbsp;</a>
  637. </div>
  639. ]]></content>
  640.  </entry><entry>
  642.    <link rel="alternate" type="text/html" href="" />
  643. <link rel="shorturl" href="" />
  644. <id>,2024://1.40942</id>
  645. <published>2024-06-07T23:06:23Z</published>
  646. <updated>2024-06-08T02:55:05Z</updated>
  647. <author>
  648. <name>John Gruber</name>
  649. <uri></uri>
  650. </author>
  651. <summary type="text">It’s astonishing how much of what we supposedly know about Apple’s WWDC keynote announcements is entirely from Gurman. If he switched to a different beat we’d be almost entirely in the dark; as it stands, he’s seemingly spoiled most of it.</summary>
  652. <content type="html" xml:base="" xml:lang="en"><![CDATA[
  653. <p><a href="">More</a> regarding <a href="">Gurman’s Friday-before-WWDC report at Bloomberg</a>. But before I start quoting, man, his report reads as though he’s gotten the notes from someone who’s already watched Monday’s keynote. I sort of think that’s what happened, given how much of this no one had reported before today. Bloomberg’s headline even boldly asserts “Here’s Everything Apple Plans to Show at Its AI-Focused WWDC Event”. I’m only aware of one feature for one platform that isn’t in his report, but it’s not a jaw-dropper, so I wouldn’t be surprised if it was simply beneath his threshold for newsworthiness. Look, I’m in the Apple media racket, so I know my inside-baseball obsessions are unusual, but despite all the intriguing nuggets Gurman drops in this piece, the thing I’m most insatiably curious about is <em>how he got all this</em>. Who spilled? By what means? It’s extraordinary. And don’t think for a second it’s a deliberate leak. Folks inside Apple are, I assure you, furious about this, and incredulous that one of their own colleagues would leak it to Gurman.</p>
  655. <p>So: don’t follow the link to Bloomberg and don’t continue reading this post if you don’t want to see a bunch of spoilers, several of which weren’t even rumored until Gurman dropped this. It’s astonishing how much of what we supposedly know about Apple’s WWDC keynote announcements is entirely from Gurman. If he switched to a different beat we’d be almost entirely in the dark; as it stands, he’s seemingly spoiled most of what’s coming Monday.</p>
  657. <p>First, he says yes, Apple’s going to do a chatbot, powered by OpenAI:</p>
  659. <blockquote>
  660.  <p>The company’s new AI system will be called Apple Intelligence, and
  661. it will come to new versions of the iPhone, iPad and Mac operating
  662. systems, according to people familiar with the plans. There also
  663. will be a partnership with OpenAI that powers a ChatGPT-like
  664. chatbot. And the tech giant is preparing to show new software for
  665. the Vision Pro headset, Apple Watch and TV platforms.</p>
  666. </blockquote>
  668. <p>A question Gurman’s report doesn’t answer is <em>where</em> this chatbot will be. Is it going to be a new app — a dedicated AI chatbot app? What would that app be called? “Siri”? Or will it live within Spotlight, a system-level UI you dip in and out of temporarily, not an app? Spotlight works today because you more or less can only ask one thing at a time; a chat app is something with persistence, that you can Command-Tab to and from.</p>
  670. <p>Or would Apple make Siri a persona you can chat with in Messages? I don’t think Apple would put it in Messages, but if they do, will we be able to include it in group chats? That seems like fun on the surface (<a href="">and it is, in Wavelength</a>) but a privacy problem on deeper thought. When I’m talking to Siri one-on-one I expect Siri to know about me. If Siri/Apple AI/whatever-it’s-going-to-be-called were in a group Messages chat it would have to be private, which would make it a different Siri/Apple AI/whatever than you get in a one-on-one context.</p>
  672. <p>There are a lot of questions even if the answer is that it’s a new standalone app. Will the conversations sync between devices? If so, how does that jibe with on-device processing? If I start a chatbot conversation on my Mac can I continue it on my iPhone? How does that work if the conversation pertains to, say, files or data that’s only on my Mac? Or vice-versa, if it pertains to content in an app that’s only on my iPhone? On-device processing raises questions that don’t exist with cloud-only processing.</p>
  674. <p>Also makes me wonder what the point of an OpenAI-powered Apple chatbot is when OpenAI makes very good ChatGPT apps for <a href="">both iOS and Mac</a>. Their <a href="">new Mac app</a> is quite sweet — written in AppKit and SwiftUI, not some turd of a web wrapper like most such AI chatbots.</p>
  676. <blockquote>
  677.  <p>One feature that will likely get a lot of attention among Gen
  678. Z — and perhaps the rest of the population — will be
  679. AI-created emoji. This will use AI to create custom emoji
  680. characters on the fly that represent phrases or words as
  681. they’re being typed. That means there will be many more
  682. options than the ones in the standardized emoji library that
  683. has long been built into the iPhone.</p>
  684. </blockquote>
  686. <p>This <a href="">sounds like Memoji</a>, but for anything? Will it be exclusive to Messages or something system-wide, in the emoji picker?</p>
  688. <blockquote>
  689.  <p>The Messages app is getting some non-AI tweaks, including a change
  690. to the effects feature — the thing that lets you send fireworks
  691. and other visual elements to the people you’re texting. Users will
  692. now be able to trigger an effect with individual words, rather
  693. than the entire message. There will be new colorful icons for
  694. Tapbacks, which let you quickly respond to a message with a heart,
  695. exclamation point or other character (they’re currently gray). And
  696. users will have the ability to Tapback a message with any emoji.
  697. There’s another frequently requested feature coming as well: the
  698. ability to schedule a message to be sent later.</p>
  699. </blockquote>
  701. <p>Not sure what the difference is between “colorful Tapbacks” and “Tapback a message with any emoji”, but this one gets a legit <em>finally</em>.</p>
  703. <blockquote>
  704.  <p>Safari in macOS 15, codenamed Glow, is getting some changes, but
  705. it seems unlikely that Apple is going to unveil its own ad blocker — something that’s been reported as a possibility. Advertisers
  706. already pushed back heavily against Apple’s App Tracking
  707. Transparency, or ATT, in iOS 14 a few years ago, and the company
  708. doesn’t need another privacy-related headache.</p>
  709. </blockquote>
  711. <p>Built-in ad blocking in Safari wouldn’t be a privacy headache; blocking ads can only increase privacy. It would be an antitrust/regulatory headache. The argument from ATT opponents is that it steers advertisers toward purchasing ads in the App Store, where the ATT rules don’t apply. Apple doesn’t track what users do <em>within</em> apps, of course — which is the legitimate privacy issue ATT attempts to address — but as the operator of the App Store, it does know which apps a user owns and uses. So Apple can, say, recommend game C because you play games A and B, even if A, B, and C all come from different developers.</p>
  715.    ]]></content>
  716.  <title>★ Gurman’s Epic Pre-WWDC Leak Report</title></entry><entry>
  717. <title>‘Apple Intelligence’</title>
  718. <link rel="alternate" type="text/html" href="" />
  719. <link rel="shorturl" type="text/html" href="" />
  720. <link rel="related" type="text/html" href="" />
  721. <id>,2024:/linked//6.40940</id>
  722. <published>2024-06-07T19:25:32Z</published>
  723. <updated>2024-06-08T05:49:25Z</updated>
  724. <author>
  725. <name>John Gruber</name>
  726. <uri></uri>
  727. </author>
  728. <content type="html" xml:base="" xml:lang="en"><![CDATA[
  729. <p>Daniel Jalkut, writing on his Bitsplitting blog one year ago:</p>
  731. <blockquote>
  732.  <p>Which leads me to my somewhat far-fetched prediction for WWDC:
  733. Apple <em>will</em> talk about AI, but they won’t once utter the letters
  734. “AI”. They will allude to a major new initiative, under way for
  735. years within the company. The benefits of this project will make
  736. it obvious that it is meant to serve as an answer comparable
  737. efforts being made by OpenAI, Microsoft, Google, and Facebook.
  738. During the crescendo to announcing its name, the letters “A” and
  739. “I” will be on all of our lips, and then they’ll drop the
  740. proverbial mic: “We’re calling it Apple Intelligence.” Get it?</p>
  742. <p>Apple often follows the herd in terms of what they focus their
  743. efforts on, but rarely fall into line using the same tired jargon
  744. as the rest of the industry. Apple Intelligence will allow Apple
  745. to make it crystal clear to the entire world that they’re taking
  746. “AI” seriously, without stooping to the level of treating it as a
  747. commodity technology. They do this kind of thing all the time with
  748. names like AirPort, AirPlay, and AirTags. These marketing terms
  749. represent underlying technologies that Apple <em>embraces and
  750. extends</em>. Giving them unique names makes them easier to sell, but
  751. also gives Apple freedom to blur the lines on exactly what the
  752. technology should or shouldn’t be capable of.</p>
  753. </blockquote>
  755. <p>Was a decent prediction a year ago, but looking even better now. <a href="">Mark Gurman, today</a>:</p>
  757. <blockquote>
  758.  <p>The company’s new AI system will be called Apple Intelligence, and
  759. it will come to new versions of the iPhone, iPad and Mac operating
  760. systems, according to people familiar with the plans. There also
  761. will be a partnership with OpenAI that powers a ChatGPT-like
  762. chatbot. And the tech giant is preparing to show new software for
  763. the Vision Pro headset, Apple Watch and TV platforms.</p>
  764. </blockquote>
  766. <p>While we are guessing names, my prediction is they call the new Siri “Siri AI”. I don’t think they’ll abandon the Siri brand, but I think they need a name to say “<em>This is an all-new Siri that is way better and more useful and definitely not so frustratingly dumb</em>.” And what Apple likes to do with names is append adjectives. MacBook <em>Pro</em>. M3 <em>Max</em>. <a href="">AirPort <em>Extreme</em></a> (RIP). <a href="">iChat <em>AV</em></a>. “Siri” = old Siri; “Siri AI” = new Siri, and when you’re talking to it, you still just address it as “Siri”. That’s my guess. Otherwise I think they just stick with no-adjective “Siri” and swear up and down that it’s actually going to be good this year.</p>
  768. <div>
  769. <a  title="Permanent link to ‘‘Apple Intelligence’’"  href="">&nbsp;★&nbsp;</a>
  770. </div>
  772. ]]></content>
  773.  </entry><entry>
  774. <title>Getting Closer: Tickets for The Talk Show Live From WWDC 2024</title>
  775. <link rel="alternate" type="text/html" href="" />
  776. <link rel="shorturl" type="text/html" href="" />
  777. <link rel="related" type="text/html" href="" />
  778. <id>,2024:/linked//6.40932</id>
  779. <published>2024-06-07T03:55:00Z</published>
  780. <updated>2024-06-09T02:48:32Z</updated>
  781. <author>
  782. <name>John Gruber</name>
  783. <uri></uri>
  784. </author>
  785. <content type="html" xml:base="" xml:lang="en"><![CDATA[
  786. <p>Still available, but edging each day toward selling out:</p>
  788. <p><strong>Location:</strong> The California Theatre, San Jose <br />
  789. <strong>Showtime:</strong> Tuesday, 11 June 2024, 7pm PT (Doors open 6pm) <br />
  790. <strong>Special Guest(s):</strong> <em>Yes</em> <br />
  791. <strong>Price:</strong> $60</p>
  793. <p>At least one fun surprise is in store.</p>
  795. <div>
  796. <a  title="Permanent link to ‘Getting Closer: Tickets for The Talk Show Live From WWDC 2024’"  href="">&nbsp;★&nbsp;</a>
  797. </div>
  799. ]]></content>
  800.  </entry><entry>
  801. <title>NYT: ‘What Ukraine Has Lost During Russia’s Invasion’</title>
  802. <link rel="alternate" type="text/html" href=";smid=url-share" />
  803. <link rel="shorturl" type="text/html" href="" />
  804. <link rel="related" type="text/html" href="" />
  805. <id>,2024:/linked//6.40939</id>
  806. <published>2024-06-07T02:59:00Z</published>
  807. <updated>2024-06-08T00:28:34Z</updated>
  808. <author>
  809. <name>John Gruber</name>
  810. <uri></uri>
  811. </author>
  812. <content type="html" xml:base="" xml:lang="en"><![CDATA[
  813. <p>Marco Hernandez, Jeffrey Gettleman, Finbarr O’Reilly, and Tim Wallace, with reporting and imagery for The New York Times:</p>
  815. <blockquote>
  816.  <p>Few countries since World War II have experienced this level of
  817. devastation. But it’s been impossible for anybody to see more than
  818. glimpses of it. It’s too vast. Every battle, every bombing, every
  819. missile strike, every house burned down, has left its mark across
  820. multiple front lines, back and forth over more than two years.</p>
  822. <p>This is the first comprehensive picture of where the Ukraine war
  823. has been fought and the totality of the destruction. Using
  824. detailed analysis of years of satellite data, we developed a
  825. record of each town, each street, each building that has been
  826. blown apart.</p>
  828. <p>The scale is hard to comprehend. More buildings have been
  829. destroyed in Ukraine than if every building in Manhattan were to
  830. be leveled four times over. Parts of Ukraine hundreds of miles
  831. apart look like Dresden or London after World War II, or Gaza
  832. after half a year of bombardment.</p>
  834. <p>To produce these estimates, The New York Times worked with two
  835. leading remote sensing scientists, Corey Scher of the City
  836. University of New York Graduate Center and Jamon Van Den Hoek of
  837. Oregon State University, to analyze data from <a href="">radar
  838. satellites</a> that can detect small changes in the built
  839. environment.</p>
  840. </blockquote>
  842. <p>A staggering, sobering work of journalism and data visualization.</p>
  844. <div>
  845. <a  title="Permanent link to ‘NYT: ‘What Ukraine Has Lost During Russia’s Invasion’’"  href="">&nbsp;★&nbsp;</a>
  846. </div>
  848. ]]></content>
  849.  </entry><entry>
  850. <title>Nvidia Hits the $3T Market Cap Club, Passing Apple, Trailing Only Microsoft</title>
  851. <link rel="alternate" type="text/html" href="" />
  852. <link rel="shorturl" type="text/html" href="" />
  853. <link rel="related" type="text/html" href="" />
  854. <id>,2024:/linked//6.40938</id>
  855. <published>2024-06-07T02:33:48Z</published>
  856. <updated>2024-06-07T02:42:35Z</updated>
  857. <author>
  858. <name>John Gruber</name>
  859. <uri></uri>
  860. </author>
  861. <content type="html" xml:base="" xml:lang="en"><![CDATA[
  862. <p>M.G. Siegler, writing at Spyglass yesterday:</p>
  864. <blockquote>
  865.  <p>Today, NVIDIA hit the $3T market cap mark and passed Apple in that
  866. same metric. NVIDIA is now <a href="">the second most valuable company in
  867. the world</a>, only behind Microsoft. At this rate, they’ll
  868. catch them by Friday, just ahead of their 10-for-1 stock split.</p>
  870. <p>The stock run-up has been totally and completely insane. The price
  871. is up over 200% in the past year. Over 150% <em>in the past six
  872. months alone</em>. Five years ago, NVIDIA’s stock was trading at
  873. $36/share. Today it closed at $1,224/share.</p>
  875. <p>Is this sustainable? I mean, no. <a href="">And it’s not because NVIDIA
  876. isn’t a great company</a>. This run is just almost meme
  877. stock-like in its frenzy, with shades of Tesla, of course. It has
  878. just transformed into this sort of index bet on AI. And while AI
  879. is also real, it also <a href="">can’t sustain</a> the current
  880. <a href="">investment hype</a> surrounding <a href="">it</a> forever.</p>
  882. <p>But for now, founder Jensen Huang should enjoy this moment.</p>
  883. </blockquote>
  885. <p>He should, but one of these companies is not like the others:</p>
  887. <p><table class="table-383EF216-F115-405B-AC86-067047AC1A25" width=475>
  888. <style>
  889. .table-383EF216-F115-405B-AC86-067047AC1A25 th:nth-child(1) { text-align: left }
  890. .table-383EF216-F115-405B-AC86-067047AC1A25 td:nth-child(1) { text-align: left }
  891. .table-383EF216-F115-405B-AC86-067047AC1A25 th:nth-child(2) { text-align: center }
  892. .table-383EF216-F115-405B-AC86-067047AC1A25 td:nth-child(2) { text-align: center }
  893. .table-383EF216-F115-405B-AC86-067047AC1A25 th:nth-child(3) { text-align: center }
  894. .table-383EF216-F115-405B-AC86-067047AC1A25 td:nth-child(3) { text-align: center }
  895. .table-383EF216-F115-405B-AC86-067047AC1A25 th:nth-child(4) { text-align: center }
  896. .table-383EF216-F115-405B-AC86-067047AC1A25 td:nth-child(4) { text-align: center }
  897. .table-383EF216-F115-405B-AC86-067047AC1A25 th:nth-child(5) { text-align: center }
  898. .table-383EF216-F115-405B-AC86-067047AC1A25 td:nth-child(5) { text-align: center }
  899. </style>
  900. <thead>
  901. <th></th><th>’23 Revenue</th><th>’23 Profit</th><th>’22 Revenue</th><th>’22 Profit</th>
  902. </thead>
  903. <tbody>
  904. <tr>
  905. <td>Microsoft</td><td>$212 B</td><td>$72 B</td><td>$198 B</td><td>$73 B</td>
  906. </tr>
  907. <tr>
  908. <td>Apple</td><td>$383 B</td><td>$97 B</td><td>$394 B</td><td>$100 B</td>
  909. </tr>
  910. <tr>
  911. <td>Nvidia</td><td>$61 B</td><td>$30 B</td><td>$27 B</td><td>$4 B</td>
  912. </tr>
  913. </tbody>
  914. </table></p>
  916. <p><a href="">Ming-Chi Kuo on X</a>, claiming some Being Right Points™ for predicting this three months ago:</p>
  918. <blockquote>
  919.  <p>The prediction from three months ago has come true. This is not
  920. just a comparison of Nvidia and Apple’s stock prices but a
  921. contrast between the strong growth trend of AI and the innovation
  922. challenges faced by consumer electronics.</p>
  923. </blockquote>
  925. <p>One man’s “strong growth trend” is another man’s “hype bubble”. And what exactly are the “challenges faced by consumer electronics”? Even with Nvidia’s exhilarating growth in the last two years, Apple generates over 6× Nvidia’s revenue. Apple’s numbers have not been growing, yes, and that’s a legitimate concern for investors. But Apple’s growth stopped not because interest in phones has slowed but because everyone in the world who can afford one has one. That’s a problem, but that’s a good problem.</p>
  927. <p>(<a href="">Apple and Nvidia both dipped back under $3T today</a>, for what it’s worth.)</p>
  929. <div>
  930. <a  title="Permanent link to ‘Nvidia Hits the $3T Market Cap Club, Passing Apple, Trailing Only Microsoft’"  href="">&nbsp;★&nbsp;</a>
  931. </div>
  933. ]]></content>
  934.  </entry><entry>
  935. <title>How The Wall Street Journal Fell Behind in the ‘Apple Is Behind on AI’ Arms Race</title>
  936. <link rel="alternate" type="text/html" href="" />
  937. <link rel="shorturl" type="text/html" href="" />
  938. <link rel="related" type="text/html" href="" />
  939. <id>,2024:/linked//6.40937</id>
  940. <published>2024-06-07T02:01:14Z</published>
  941. <updated>2024-06-07T02:01:15Z</updated>
  942. <author>
  943. <name>John Gruber</name>
  944. <uri></uri>
  945. </author>
  946. <content type="html" xml:base="" xml:lang="en"><![CDATA[
  947. <p>Aaron Tilley, writing for The Wall Street Journal under the headline “How Apple Fell Behind in the AI Arms Race” (<a href="">News+ link</a>):</p>
  949. <blockquote>
  950.  <p>For those who saw them, the demonstrations inside Apple earlier
  951. this decade of a revamped Siri offered a showcase of the amazing
  952. capabilities a powerful AI voice assistant could have.</p>
  954. <p>The famed assistant, one of the last projects Apple co-founder
  955. Steve Jobs worked on before his death, had been given a total
  956. overhaul. Capable of running on an iPhone and without an internet
  957. connection, the new Siri impressed people with its improved speed,
  958. conversational capabilities and the accuracy with which it
  959. understood user commands. Code-named Project Blackbird, the effort
  960. also imagined a Siri with capabilities built by third-party app
  961. developers, according to people familiar with the work.</p>
  963. <p>Yet a competing project won out in an internal contest ahead of
  964. the 10-year anniversary of Siri’s launch. Known as Siri X, the
  965. more-modest upgrade involved moving more existing Siri software
  966. onto iPhones from remote servers to improve the voice assistant’s
  967. speed and privacy. The Siri X enhancement was unveiled in 2021.</p>
  968. </blockquote>
  970. <p>Tilley is the WSJ’s Apple beat reporter, and one gets the feeling he was tasked with filing a report with the above headline already written. These opening three paragraphs are the only interesting ones in the entire story. But there’s nothing actually new in them.</p>
  972. <p>Here’s Wayne Ma, reporting for The Information in April 2023 under the headline “<a href="">Apple’s AI Chief Struggles With Turf Wars as New Era Begins</a>” (<a href="">archive</a>):</p>
  974. <blockquote>
  975.  <p>In some cases, Giannandrea’s new hires have run into seemingly
  976. impenetrable bureaucratic obstacles. In one example, he in 2019
  977. recruited another close friend, Arthur van Hoff, to explore a
  978. project to rewrite Siri from the ground up. Code-named Blackbird,
  979. the effort involved creating a lightweight version of Siri, which
  980. would delegate the creation of more functions to app developers,
  981. said five former Siri employees. The software would run on iPhones
  982. instead of in the cloud, which would improve Siri’s speed and
  983. performance while enhancing user privacy, they said. Demos of
  984. Blackbird prompted excitement among employees on the Siri team
  985. because of its responsiveness, they added.</p>
  987. <p>But there was a problem. Blackbird competed with the work of two
  988. longtime senior Siri leaders: Alex Acero and Robby Walker, who
  989. were responsible for two important teams that helped Siri
  990. understand and respond to queries. Acero and Walker pushed for
  991. completion of their own project, code-named Siri X, for the 10th
  992. anniversary of the voice assistant, which aimed to move the Siri
  993. processing software onto the device for privacy reasons.</p>
  995. <p>However, Siri X’s goal was simply to reproduce Siri’s existing
  996. capabilities without the more ambitious targets of Blackbird, the
  997. people said. Despite that, Acero and Walker won. They assigned
  998. hundreds of people to their effort, which subsumed and killed
  999. Blackbird. Most of their project was completed in 2021.</p>
  1000. </blockquote>
  1002. <p>Same story, but Ma’s version from <em>13 months ago</em> included the names of the engineers in charge of the dueling projects.</p>
  1004. <p>Back to Tilley’s report at the WSJ yesterday:</p>
  1006. <blockquote>
  1007.  <p>Apple has long prided itself on perfection in its product
  1008. rollouts, a near impossibility with emerging AI models. While
  1009. OpenAI systems have dazzled more than 180 million users with their
  1010. generation of writing, images and video, they are prone to
  1011. occasional errors, often called hallucinations. Apple has had
  1012. limited tolerance for such issues.</p>
  1014. <p>“There’s no such thing as 100% accuracy with AI, that’s the
  1015. fundamental reality,” said Pedro Domingos, a professor emeritus of
  1016. computer science and engineering at the University of Washington.
  1017. “Apple is not compatible with that. They won’t release something
  1018. until it’s perfect.”</p>
  1019. </blockquote>
  1021. <p>How does this square with the state of Siri as it works today? Does Tilley think today’s Siri, though limited in scope, is “100 percent accurate” and “perfect”?</p>
  1023. <p>Don’t know about you, but that’s not my experience.</p>
  1025. <div>
  1026. <a  title="Permanent link to ‘How The Wall Street Journal Fell Behind in the ‘Apple Is Behind on AI’ Arms Race’"  href="">&nbsp;★&nbsp;</a>
  1027. </div>
  1029. ]]></content>
  1030.  </entry><entry>
  1031. <title>1Password and Safari</title>
  1032. <link rel="alternate" type="text/html" href="" />
  1033. <link rel="shorturl" type="text/html" href="" />
  1034. <link rel="related" type="text/html" href="" />
  1035. <id>,2024:/linked//6.40936</id>
  1036. <published>2024-06-07T00:27:08Z</published>
  1037. <updated>2024-06-08T02:04:34Z</updated>
  1038. <author>
  1039. <name>John Gruber</name>
  1040. <uri></uri>
  1041. </author>
  1042. <content type="html" xml:base="" xml:lang="en"><![CDATA[
  1043. <p>Speaking of password management and WWDC, Mitch Cohen, product manager of 1Password, wrote a nice thread a few days ago on Mastodon:</p>
  1045. <blockquote>
  1046.  <p>Next week is WWDC, so it’s a good time for a thread about the
  1047. 1Password browser extension for Safari, its history, challenges,
  1048. and the future — both what we’re working on and what we’d like to
  1049. see from Apple, Safari and the web platform at large.</p>
  1050. </blockquote>
  1052. <p>I don’t envy them. They need to deal with bugs, missing APIs, and other complicating factors, and all the while need to be extra careful due to the extraordinary sensitivity of the data users put in 1Password. But while I sympathize, <a href="">many of the complaints</a> levied against 1Password 8, especially on the Mac, <a href="">are self-inflicted choices</a>.</p>
  1054. <div>
  1055. <a  title="Permanent link to ‘1Password and Safari’"  href="">&nbsp;★&nbsp;</a>
  1056. </div>
  1058. ]]></content>
  1059.  </entry><entry>
  1060. <title>The New York Times: ‘How the Humane AI Pin Flopped’</title>
  1061. <link rel="alternate" type="text/html" href="" />
  1062. <link rel="shorturl" type="text/html" href="" />
  1063. <link rel="related" type="text/html" href="" />
  1064. <id>,2024:/linked//6.40935</id>
  1065. <published>2024-06-06T22:00:00Z</published>
  1066. <updated>2024-06-07T18:18:13Z</updated>
  1067. <author>
  1068. <name>John Gruber</name>
  1069. <uri></uri>
  1070. </author>
  1071. <content type="html" xml:base="" xml:lang="en"><![CDATA[
  1072. <p>Tripp Mickle and Erin Griffith, with a “not what Humane needed the day after announcing their charging case is a potential fire hazard” report for The New York Times:</p>
  1074. <blockquote>
  1075.  <p>Days before gadget reviewers weighed in on the Humane Ai Pin, a
  1076. futuristic wearable device powered by artificial intelligence,
  1077. the founders of the company gathered their employees and
  1078. encouraged them to brace themselves. The reviews might be
  1079. disappointing, they warned.</p>
  1080. </blockquote>
  1082. <p>I realize this is only a passing summary of the meeting, but I would hope that everyone at the company was aware of the AI Pin’s shortcomings. They’re the ones who were most familiar with it! However much trouble Humane is in, they were comically doomed if their own employees needed to be told the AI Pin was not a good product just days before reviews dropped. One would think the real topic of this all-hands was to explain why they shipped what they shipped and what the plan was to make it good.</p>
  1084. <blockquote>
  1085.  <p>About a week after the reviews came out, Humane started talking to
  1086. HP, the computer and printer company, about selling itself for
  1087. more than $1 billion, three people with knowledge of the
  1088. conversations said. Other potential buyers have emerged, though
  1089. talks have been casual and no formal sales process has begun.</p>
  1090. </blockquote>
  1092. <p><a href="">I’m going to be insufferable</a> if they sell to HP.</p>
  1094. <blockquote>
  1095.  <p>Its setbacks are part of a pattern of stumbles across the world of
  1096. generative A.I., as companies release unpolished products. Over
  1097. the past two years, Google has <a href="">introduced and pared back A.I.
  1098. search</a> abilities that recommended people eat rocks,
  1099. Microsoft has trumpeted a Bing chatbot that <a href="">hallucinated</a>
  1100. and Samsung has added A.I. features to a smartphone that were
  1101. called “<a href="">excellent at times and baffling at others</a>.”</p>
  1102. </blockquote>
  1104. <p>The above paragraph exemplifies the sort of catch-22 corner the media is trying to portray Apple as having been painted into regarding AI. It’s just stated as fact that Apple “<a href="">has fallen behind in the AI arms race</a>” (that’s from yesterday in the WSJ) but the AI features from the companies Apple has supposedly fallen behind are, on their own, described with words like <em>unpolished</em>, <em>embarrassing</em>, <em>hallucinating</em>, <em>untrustworthy</em>, and even <em>baffling</em>. Like <a href="">I wrote two weeks ago</a>, isn’t “behind” where you want to be when those who are ahead are publishing nonsense? What is Apple behind on, embarrassing itself and confusing its users?</p>
  1106. <blockquote>
  1107.  <p>Many current and former employees said Mr. Chaudhri and Ms.
  1108. Bongiorno preferred positivity over criticism, leading them to
  1109. disregard warnings about the Ai Pin’s poor battery life and power
  1110. consumption. A senior software engineer was dismissed after
  1111. raising questions about the product, they said, while others left
  1112. out of frustration.</p>
  1114. <p>Mr. Chaudhri said his company, which had 250 employees at its
  1115. peak, encouraged workers to offer feedback. The departures were a
  1116. natural consequence of transitioning from creating a new device to
  1117. sustaining it after its release, which he said appealed to “a
  1118. different type of person.” [...]</p>
  1120. <p>In January, Humane laid off about 10 employees. A month later, a
  1121. senior software engineer was let go after she questioned whether
  1122. the Ai Pin would be ready by April. In a company meeting after
  1123. the dismissal, Mr. Chaudhri and Ms. Bongiorno said the employee
  1124. had violated policy by talking negatively about Humane, two
  1125. attendees said.</p>
  1126. </blockquote>
  1128. <p>It is the kiss of death for any endeavor, creative or technical, to have a culture where brutally honest internal criticism is not welcome, especially when it goes up the chain. In fact it <a href="">needs to be the expectation</a>, if you’re pursuing excellence. This is probably one of the reasons why Chaudhri, in particular, is not remembered fondly in Cupertino. The key is to always remember to critique the work, not the person. It’s never personal; it’s <em>always</em> about the work.</p>
  1130. <blockquote>
  1131.  <p>From the beginning, current and former employees said, the Ai Pin
  1132. had issues, which reviewers later picked apart. One was the
  1133. device’s laser display, which consumed tremendous power and would
  1134. cause the pin to overheat. Before showing the gadget to
  1135. prospective partners and investors, Humane executives often
  1136. chilled it on ice packs so it would last longer, three people
  1137. familiar with the demonstrations said. Those employees said such
  1138. measures could be common early in a product development cycle.</p>
  1139. </blockquote>
  1141. <p>I’ll bet “<a href="">Ice Ice Baby</a>” is within Humane’s budget to license, even pre-acquisition.</p>
  1143. <div>
  1144. <a  title="Permanent link to ‘The New York Times: ‘How the Humane AI Pin Flopped’’"  href="">&nbsp;★&nbsp;</a>
  1145. </div>
  1147. ]]></content>
  1148.  </entry><entry>
  1149. <title>Gurman Reports Apple Is (Finally) Breaking Passwords Into a Standalone App for the Mac and iOS</title>
  1150. <link rel="alternate" type="text/html" href="" />
  1151. <link rel="shorturl" type="text/html" href="" />
  1152. <link rel="related" type="text/html" href="" />
  1153. <id>,2024:/linked//6.40934</id>
  1154. <published>2024-06-06T21:58:00Z</published>
  1155. <updated>2024-06-07T18:16:29Z</updated>
  1156. <author>
  1157. <name>John Gruber</name>
  1158. <uri></uri>
  1159. </author>
  1160. <content type="html" xml:base="" xml:lang="en"><![CDATA[
  1161. <p>Mark Gurman:</p>
  1163. <blockquote>
  1164.  <p>Apple Inc. will introduce a new homegrown app next week called
  1165. Passwords, aiming to make it easier for customers to log in to
  1166. websites and software, according to people with knowledge of
  1167. the matter.</p>
  1168. </blockquote>
  1170. <p>This isn’t an all-new app, but rather it’s breaking the Passwords panel out of the Settings app sidebar and into its own proper standalone app. I’ll bet Apple introduces new features, too, but Gurman doesn’t describe any. The Passwords panel in Settings, including the system-wide integrations with Safari and WebKit, already has the scope and breadth of an app. I’ve personally been all-in for many years on using iCloud for my own passwords, authentication codes, and now passkeys. For me it’s proven robust and trustworthy.</p>
  1172. <p>Making Passwords its own proper app is overdue, though. Apple tries to manage a good balance with how many standalone apps ship as part of the system on iOS. On the Mac, there’s an easier split: Apple puts a dozen or so of the system’s most-used apps in the Dock by default, and puts 46 apps in the Applications folder, and another 18 nerdier apps in the Utilities sub-folder within Applications. On iOS Apple puts some of its own apps within folders, but that still adds to the visual complexity of the default home screens. Password management is so important, and Apple’s own system is so good, that it deserves more prominence. Making Passwords its own app won’t just make it more discoverable, it will (correctly) set the perception that Apple Passwords is a serious personal security management tool that users should considering adopting.</p>
  1174. <div>
  1175. <a  title="Permanent link to ‘Gurman Reports Apple Is (Finally) Breaking Passwords Into a Standalone App for the Mac and iOS’"  href="">&nbsp;★&nbsp;</a>
  1176. </div>
  1178. ]]></content>
  1179.  </entry><entry>
  1180. <title>The M4-in-iPad-Pro Sleuth</title>
  1181. <link rel="alternate" type="text/html" href="" />
  1182. <link rel="shorturl" type="text/html" href="" />
  1183. <link rel="related" type="text/html" href="" />
  1184. <id>,2024:/linked//6.40933</id>
  1185. <published>2024-06-06T20:48:54Z</published>
  1186. <updated>2024-06-06T20:53:13Z</updated>
  1187. <author>
  1188. <name>John Gruber</name>
  1189. <uri></uri>
  1190. </author>
  1191. <content type="html" xml:base="" xml:lang="en"><![CDATA[
  1192. <p><a href="">Speaking of chip surprises</a> in the new round of iPad hardware, here’s a post from “Jamie I” in the MacRumors forums, all the way back on April 14:</p>
  1194. <blockquote>
  1195.  <p>We have been expecting M3 iPad Pros for a while now but I was just
  1196. browsing through some of the rumors and I noticed something
  1197. interesting.</p>
  1199. <p>There was information from a private X account with a proven track
  1200. record that shared chip identifiers for the new WiFi + cellular
  1201. iPad Pros and it’s apparently using a T8132 chip. However, T8132
  1202. is not the identifier for the M3 chip which is T8122.</p>
  1204. <p>In fact, based on the pattern that the M series chips have been
  1205. following, it seems like it’s the M4 chip.</p>
  1206. </blockquote>
  1208. <p>This was exactly right. It was also two weeks before Mark Gurman’s “I’m hearing there is a strong possibility that the chip in the new iPad Pro will be the M4, not the M3” <a href="">eye-opener in his Power On column</a>.</p>
  1210. <div>
  1211. <a  title="Permanent link to ‘The M4-in-iPad-Pro Sleuth’"  href="">&nbsp;★&nbsp;</a>
  1212. </div>
  1214. ]]></content>
  1215.  </entry><entry>
  1216. <title>New M2 iPad Air Has 9-Core GPU, Not 10-Core as Originally Specified</title>
  1217. <link rel="alternate" type="text/html" href="" />
  1218. <link rel="shorturl" type="text/html" href="" />
  1219. <link rel="related" type="text/html" href="" />
  1220. <id>,2024:/linked//6.40931</id>
  1221. <published>2024-06-06T19:39:52Z</published>
  1222. <updated>2024-06-06T19:39:53Z</updated>
  1223. <author>
  1224. <name>John Gruber</name>
  1225. <uri></uri>
  1226. </author>
  1227. <content type="html" xml:base="" xml:lang="en"><![CDATA[
  1228. <p>Chance Miller, reporting for 9to5Mac:</p>
  1230. <blockquote>
  1231.  <p>Over the weekend, we <a href="">reported that Apple had updated</a> its
  1232. website to say the new iPad Air’s M2 chip features a 9-core GPU,
  1233. despite originally advertising it as a 10-core GPU. An Apple
  1234. spokesperson has now confirmed this change to 9to5Mac, while
  1235. also saying that all performance claims remain accurate and were
  1236. based on a 9-core GPU.</p>
  1238. <p>Here’s the full statement from an Apple spokesperson:</p>
  1240. <blockquote>
  1241.  <p>We are updating <a href=""></a> to correct the core count for
  1242. the M2 iPad Air. All performance claims for the M2 iPad Air are
  1243. accurate and based on a 9-core GPU.</p>
  1244. </blockquote>
  1246. <p>The second part of that sentence is key. Apple is saying that all
  1247. the performance claims it made about the M2 chip in the iPad Air
  1248. are accurate, despite the 9-core versus 10-core GPU mix-up. For
  1249. example, Apple’s claim that the M2 iPad Air is nearly 50% faster
  1250. than the M1 model still stands.</p>
  1251. </blockquote>
  1253. <p>This is not a big deal, at all, but still — what a surprising mistake from Apple. Really strange.</p>
  1255. <div>
  1256. <a  title="Permanent link to ‘New M2 iPad Air Has 9-Core GPU, Not 10-Core as Originally Specified’"  href="">&nbsp;★&nbsp;</a>
  1257. </div>
  1259. ]]></content>
  1260.  </entry><entry>
  1261. <title>Humane Warns AI Pin Owners to ‘Immediately’ Stop Using Its Charging Case</title>
  1262. <link rel="alternate" type="text/html" href="" />
  1263. <link rel="shorturl" type="text/html" href="" />
  1264. <link rel="related" type="text/html" href="" />
  1265. <id>,2024:/linked//6.40930</id>
  1266. <published>2024-06-06T00:00:37Z</published>
  1267. <updated>2024-06-06T00:00:39Z</updated>
  1268. <author>
  1269. <name>John Gruber</name>
  1270. <uri></uri>
  1271. </author>
  1272. <content type="html" xml:base="" xml:lang="en"><![CDATA[
  1273. <p>Wes Davis, The Verge:</p>
  1275. <blockquote>
  1276.  <p>Humane is telling AI Pin owners today that they should
  1277. “immediately” stop using the charging case that came with its AI
  1278. gadget. There are issues with a third-party battery cell that “may
  1279. pose a fire safety risk,” the company wrote in an email to
  1280. customers (including The Verge’s David Pierce, who <a href="">reviewed it
  1281. when it came out</a>).</p>
  1283. <p>Humane says it has “disqualified” that vendor and is moving to
  1284. find another supplier. It also specified that the AI Pin itself,
  1285. the magnetic Battery Booster, and its charging pad are “not
  1286. affected.” As recompense, the company is offering two free months
  1287. of its subscription service, which is required for most of its
  1288. functionality.</p>
  1289. </blockquote>
  1291. <p>Ugh. I’m all for <a href="">cracking jokes</a> at Humane’s expense, but this news fills me with nothing but sincere empathy for everyone at the company. Hardware is so fucking hard. I’m glad that there’s seemingly no news of any actual incidents or injuries, and hope there aren’t any.</p>
  1293. <div>
  1294. <a  title="Permanent link to ‘Humane Warns AI Pin Owners to ‘Immediately’ Stop Using Its Charging Case’"  href="">&nbsp;★&nbsp;</a>
  1295. </div>
  1297. ]]></content>
  1298.  </entry><entry>
  1299. <title>eBay Is Dropping Support for American Express</title>
  1300. <link rel="alternate" type="text/html" href="" />
  1301. <link rel="shorturl" type="text/html" href="" />
  1302. <link rel="related" type="text/html" href="" />
  1303. <id>,2024:/linked//6.40929</id>
  1304. <published>2024-06-05T22:53:38Z</published>
  1305. <updated>2024-06-05T22:53:39Z</updated>
  1306. <author>
  1307. <name>John Gruber</name>
  1308. <uri></uri>
  1309. </author>
  1310. <content type="html" xml:base="" xml:lang="en"><![CDATA[
  1311. <p>The AP:</p>
  1313. <blockquote>
  1314.  <p>It’s a notable blow to American Express, whose customers are often
  1315. the most attractive among merchants and spend the most money per
  1316. month on their cards. But it’s not the first time merchants have
  1317. voiced opposition to AmEx’s business practices by walking away,
  1318. most notably the warehouse chain Costco nearly a decade ago.</p>
  1320. <p>“After careful consideration, eBay has decided to no longer accept
  1321. American Express globally effective Aug. 17 due to the
  1322. unacceptably high fees American Express charges for processing
  1323. credit card transactions,” said eBay spokesman Scott Overland, in
  1324. a statement.</p>
  1325. </blockquote>
  1327. <p>One-off dispute, or the start of a trend?</p>
  1329. <blockquote>
  1330.  <p>AmEx has been on an aggressive campaign, under its current CEO
  1331. Steve Squeri, to be a more universally accepted payment option
  1332. across all merchants in an effort to combat the negative image
  1333. that AmEx is less accepted and only available for its cardmembers
  1334. for travel, dining, high-end shops or in dense urban areas. AmEx
  1335. says its cards are now accepted at 99% of the places that Visa and
  1336. Mastercard are accepted in the U.S., a metric it achieved in 2019.</p>
  1337. </blockquote>
  1339. <p>As a longtime Amex cardholder who more or less lives through it, that’s my experience. But a few weeks ago I stopped at a Sonic Drive-In and when I tried to pay, they told me my transaction was rejected, which didn’t sound right. Turns out they don’t accept American Express, and the clerk at the window didn’t know.</p>
  1341. <div>
  1342. <a  title="Permanent link to ‘eBay Is Dropping Support for American Express’"  href="">&nbsp;★&nbsp;</a>
  1343. </div>
  1345. ]]></content>
  1346.  </entry><entry>
  1347. <title>Quite the Postscript</title>
  1348. <link rel="alternate" type="text/html" href="" />
  1349. <link rel="shorturl" type="text/html" href="" />
  1350. <link rel="related" type="text/html" href="" />
  1351. <id>,2024:/linked//6.40928</id>
  1352. <published>2024-06-05T15:29:14Z</published>
  1353. <updated>2024-06-08T00:39:58Z</updated>
  1354. <author>
  1355. <name>John Gruber</name>
  1356. <uri></uri>
  1357. </author>
  1358. <content type="html" xml:base="" xml:lang="en"><![CDATA[
  1359. <p>Me, <a href="">yesterday</a>:</p>
  1361. <blockquote>
  1362.  <p>What’s next for Long, a spot in a Huawei commercial slagging on the Qualcomm modems in iPhones?</p>
  1363. </blockquote>
  1365. <p>Business Insider in 2017:</p>
  1367. <blockquote>
  1368.  <p>Justin Long, the actor probably best known for his role as the “I’m a Mac” guy from Apple’s classic TV commercials, is now appearing in a commercial promoting the Huawei Mate 9 Android phone.</p>
  1369. </blockquote>
  1371. <p><a href="">How about that</a>. It’s often said of absurdities, “You couldn’t make it up if you tried.” I tried!</p>
  1373. <div>
  1374. <a  title="Permanent link to ‘Quite the Postscript’"  href="">&nbsp;★&nbsp;</a>
  1375. </div>
  1377. ]]></content>
  1378.  </entry><entry>
  1380.    <link rel="alternate" type="text/html" href="" />
  1381. <link rel="shorturl" href="" />
  1382. <id>,2024://1.40927</id>
  1383. <published>2024-06-05T03:59:00Z</published>
  1384. <updated>2024-06-08T00:41:29Z</updated>
  1385. <author>
  1386. <name>John Gruber</name>
  1387. <uri></uri>
  1388. </author>
  1389. <summary type="text">The core genius at the heart of the original “Get a Mac” campaign is that while Long’s Mac character was likable, John Hodgman’s PC — ostensibly the foil — was lovable.</summary>
  1390. <content type="html" xml:base="" xml:lang="en"><![CDATA[
  1391. <p>At the conclusion of <a href="">Qualcomm CEO Cristiano Amon’s keynote</a> yesterday at Computex 2024 in Taipei, he unveiled a new ad starring Justin Long, who played the Mac in Apple’s long-running “Get a Mac” (“I’m a Mac …” / “… and I’m a PC”) campaign in the mid-2000s. The 30-second bit was seemingly removed today, by Qualcomm, from <a href=";t=4626s">the YouTube video of Amon’s keynote</a>, but <a href="">there’s a copy of just the ad here</a>. Warning: it’s excruciatingly awkward.</p>
  1393. <p>I don’t know what Qualcomm was thinking here (nor what has happened to Long’s acting career), but the most bizarre aspect of this is that Intel used Long in the exact same way just three years ago. <a href="">I wrote then, of the Intel take on this dumb idea</a>:</p>
  1395. <blockquote>
  1396.  <p>I find it cringey, and kind of hard to watch. It’s neither parody
  1397. nor sequel. It’s an attempt at comedy from writers who have no
  1398. sense of humor. The concept isn’t actually anything beyond
  1399. “<em>Let’s hire Justin Long as our new pitchman, that’ll show
  1400. them.</em>” One gets the feeling, early on, that there was an
  1401. uncomfortable phone call to Justin Long from his agent that
  1402. began, “Before you say ‘no’, at least let me tell you how much
  1403. money they’re offering.” The concept wouldn’t really work with
  1404. anyone other than Justin Long.</p>
  1405. </blockquote>
  1407. <p>Qualcomm’s spot is even worse. The premise is that Long is searching the web for “where can i find a snapdragon powered pc?” because his MacBook is inundating him with a nonstop barrage of notifications and warnings for things like his printer not being found because he’s not connected to Wi-Fi (yet somehow he’s searching the web?), an app that needs to be “optimized” for his Mac, and an email from his mom asking if he’s eaten lunch yet. These supposed technical problems aren’t actually problems on MacOS, and switching to a Snapdragon-powered Windows PC isn’t going to stop his mom from emailing him.</p>
  1409. <p>It’s not like there’s a joke here that falls flat. There is no joke, nor even an attempt at one. It’s just “<em>Hey look, we hired the ‘I’m a Mac’ guy.</em>” Even the production values on the commercial are bad. How is Greg Joswiak going to sleep at night?</p>
  1411. <p>The core genius <a href="">at the heart of the original “Get a Mac” campaign</a> is that while Long’s Mac character was likable, John Hodgman’s PC — ostensibly the foil — was downright lovable. In lesser creative hands, the Mac character would’ve been the hero and the PC would’ve been downright loathsome — and the campaign would have consisted of a single ad that ran for one month, tops, and no one would remember it today. Instead, by making Hodgman’s PC the lovable-but-doomed-to-lose protagonist — <em>a la</em> <a href="">Rodney Dangerfield’s genius can’t-get-no-respect comic persona</a> — the campaign wasn’t just funny, it <em>worked</em>. It actually did what for two decades had seemed impossible — it convinced PC users to switch to the Mac.</p>
  1413. <p>In 2020, a year before Justin Long went rogue for Intel, it was Hodgman, solo, whom Apple brought back <a href=";t=2724">for a “one more thing” coda to the announcement of the first batch of Apple silicon-based Macs</a>.<sup id="fnr1-2024-06-04"><a href="#fn1-2024-06-04">1</a></sup> Now <em>that</em> spot was funny, and <em>that’s</em> the character whom everyone remembers with abiding affection.</p>
  1415. <p>If Apple were to work in a bit with Hodgman on screen in this Monday’s WWDC keynote, the crowd at Apple Park would go bananas, and the clip would go viral on social media. If they put Long on screen, by himself — which, clearly, after his serial brand betrayals,<sup id="fnr2-2024-06-04"><a href="#fn2-2024-06-04">2</a></sup> is never going to happen — there’d be a lot of “Who’s that?”</p>
  1417. <div class="footnotes">
  1418. <hr />
  1419. <ol>
  1421. <li id="fn1-2024-06-04">
  1422. <p>That Apple even had Hodgman say “one more thing” is notable. That phrase is almost sacred in Apple’s keynote ethos, because it’s so closely associated with Steve Jobs. To my recollection the only Apple executive ever to utter it other than Jobs himself is Tim Cook, and he’s used it only rarely, and with reverence. Maybe Phil Schiller used it, in one of the keynotes he hosted while Jobs was on medical leave, but if so I don’t recall it — and I think I would have, because it would have drawn awkward attention to Jobs’s absence. I think it’s just three men who’ve said it: Jobs, Cook, and Hodgman.&nbsp;<a href="#fnr1-2024-06-04"  class="footnoteBackLink"  title="Jump back to footnote 1 in the text.">&#x21A9;&#xFE0E;︎</a></p>
  1423. </li>
  1425. <li id="fn2-2024-06-04">
  1426. <p>I don’t mean to imply that it’s unethical for a pitchman to take a gig from a rival company years after an ad campaign ends. It’s a business. But it strikes me as a bad idea for getting future spokesperson work to earn a reputation as someone who’ll jump to a competitor and attempt to mock the previous company’s product by mocking the original campaign. And when you think about it, Long’s new Qualcomm role isn’t just a ham-fisted slap at Apple, it’s a slap at Intel too, for whom he worked just three years ago. What’s next for Long, a spot in a Huawei commercial slagging on the Qualcomm modems in iPhones?</p>
  1428. <p>(<a href="">Postscript</a>.)&nbsp;<a href="#fnr2-2024-06-04"  class="footnoteBackLink"  title="Jump back to footnote 2 in the text.">&#x21A9;&#xFE0E;</a></p>
  1429. </li>
  1431. </ol>
  1432. </div>
  1436.    ]]></content>
  1437.  <title>★ Now Qualcomm Went Long</title></entry><entry>
  1438. <title>Apple Held Talks With China Mobile to Bring Apple TV+ to China</title>
  1439. <link rel="alternate" type="text/html" href="" />
  1440. <link rel="shorturl" type="text/html" href="" />
  1441. <link rel="related" type="text/html" href="" />
  1442. <id>,2024:/linked//6.40926</id>
  1443. <published>2024-06-05T03:20:46Z</published>
  1444. <updated>2024-06-05T03:39:14Z</updated>
  1445. <author>
  1446. <name>John Gruber</name>
  1447. <uri></uri>
  1448. </author>
  1449. <content type="html" xml:base="" xml:lang="en"><![CDATA[
  1450. <p>Wayne Ma, reporting for The Information (paywalled, alas; <a href="">9to5Mac has a summary</a>):</p>
  1452. <blockquote>
  1453.  <p>Apple was in talks last year to launch its Apple TV+ video
  1454. streaming service in China via a deal with China Mobile, the
  1455. country’s largest telecommunications provider, according to people
  1456. with knowledge of the matter. If successful, the talks would make
  1457. Apple TV+ the only U.S. streaming service to be available in
  1458. China, one of the world’s biggest markets. The status of the talks
  1459. is unknown. [...]</p>
  1461. <p>Under the terms of the deal being discussed last year, China
  1462. Mobile would offer Apple TV+ for a monthly fee and feature Apple’s
  1463. video content prominently on Mobile HD, a set-top box that is
  1464. included with China Mobile’s broadband service. Apple and China
  1465. Mobile would split revenue from Apple TV+ subscriptions, the
  1466. person said.</p>
  1468. <p>Apple charges $9.99 for its video streaming service in the U.S.,
  1469. but it would likely have to charge less in China due to the weaker
  1470. purchasing power of its consumers. For example, Apple Music costs
  1471. only $1.55 a month in China, compared with $10.99 in the U.S.
  1472. Video-streaming subscription services in China cost anywhere from
  1473. between $3 to $5 a month on average.</p>
  1474. </blockquote>
  1476. <p>Ma focuses on the business implications of such a deal. My mind wonders about the content implications. Remember this report by Alex Kantrowitz and John Paczkowski for BuzzFeed News back in 2019, with the subhead “<a href="">We thought trade would bring Western values to China. Instead, it brought Chinese values to Apple</a>”:</p>
  1478. <blockquote>
  1479.  <p>In early 2018 as development on Apple’s slate of exclusive Apple
  1480. TV+ programming was underway, the company’s leadership gave
  1481. guidance to the creators of some of those shows to avoid
  1482. portraying China in a poor light, BuzzFeed News has learned.
  1483. Sources in position to know said the instruction was communicated
  1484. by Eddy Cue, Apple’s SVP of internet software and services, and
  1485. Morgan Wandell, its head of international content development. It
  1486. was part of Apple’s ongoing efforts to remain in China’s good
  1487. graces after a 2016 incident in which Beijing <a href="">shut down</a>
  1488. Apple’s iBooks Store and iTunes Movies six months after they
  1489. debuted in the country. [...]</p>
  1491. <p>Apple’s tiptoeing around the Chinese government isn’t unusual in
  1492. Hollywood. It’s <a href="">an accepted</a> <a href="">practice</a>. “They all do
  1493. it,” one showrunner who was not affiliated with Apple told
  1494. BuzzFeed News. “They have to if they want to play in that market.
  1495. And they <em>all</em> want to play in that market. Who wouldn’t?”</p>
  1496. </blockquote>
  1498. <p>I wouldn’t. To hell with the money. The entire rest of the world is more than large enough. It’s a disgrace to have rules in place to avoid upsetting the thin-skinned tyrants who rule the largest totalitarian regime in the history of the world. How is it anything less than cowardice to forbid portraying China as the villains in a movie or show when the CCP is, in fact, villainous? <a href="">Back in 2020 I wrote</a>:</p>
  1500. <blockquote>
  1501.  <p>Ben Thompson beat me to the punch on <a href="">yesterday’s edition of
  1502. Dithering</a>, observing that a rule like this about Russia
  1503. during the Cold War would have blocked the entire James Bond
  1504. franchise from existing, not to mention just about any lesser spy
  1505. movies from the era. Or what of Stanley Kubrick’s <em>Dr.
  1506. Strangelove</em>? Like the Soviet Union in the decades after WWII,
  1507. China is not some obscure small player on the world stage, and
  1508. they systematically do things that <em>deserve</em> to be portrayed “in a
  1509. poor light”. To take China off the table is to take much of what’s
  1510. going on geopolitically in the world today off the table.</p>
  1512. <p>I get it, of course. I don’t agree with it, artistically or
  1513. ethically, but I get it: money talks, and China is where Apple
  1514. assembles most of its products and a big market where it sells
  1515. them, too. But just because it’s so transparently obvious <em>why</em>
  1516. Apple would forbid any negative portrayals of China doesn’t make
  1517. it any less outrageous. [...]</p>
  1519. <p>Which studios or streaming services would bankroll today’s
  1520. equivalent of <a href="">Charlie Chaplin’s classic <em>The Great
  1521. Dictator</em></a>, with Xi Jinping in Hitler’s place as the
  1522. deserving target of satiric mockery? Netflix — <a href="">which doesn’t
  1523. offer its service in China</a> and has no dependence on
  1524. theatrical box office revenue — <em>maybe</em>?</p>
  1525. </blockquote>
  1527. <p>What’s next, removing the Taiwanese flag emoji from the keyboard for users in Hong Kong because <a href="">Winnie the Xi</a>’s feelings are hurt that Taiwan remains staunchly independent? Oh, wait, <a href="">that happened 5 years ago</a>.</p>
  1529. <div>
  1530. <a  title="Permanent link to ‘Apple Held Talks With China Mobile to Bring Apple TV+ to China’"  href="">&nbsp;★&nbsp;</a>
  1531. </div>
  1533. ]]></content>
  1534.  </entry><entry>
  1535. <title>Elon Musk Told Nvidia to Ship AI Chips Reserved for Tesla to X</title>
  1536. <link rel="alternate" type="text/html" href="" />
  1537. <link rel="shorturl" type="text/html" href="" />
  1538. <link rel="related" type="text/html" href="" />
  1539. <id>,2024:/linked//6.40925</id>
  1540. <published>2024-06-04T20:30:49Z</published>
  1541. <updated>2024-06-06T03:53:27Z</updated>
  1542. <author>
  1543. <name>John Gruber</name>
  1544. <uri></uri>
  1545. </author>
  1546. <content type="html" xml:base="" xml:lang="en"><![CDATA[
  1547. <p>Lora Kolodny, reporting for CNBC:</p>
  1549. <blockquote>
  1550.  <p>On Tesla’s <a href="">first-quarter earnings</a> call in April, Musk
  1551. said the electric vehicle company will increase the number of
  1552. active H100s — Nvidia’s flagship artificial intelligence chip — from 35,000 to 85,000 by the end of this year. He also
  1553. <a href="">wrote</a> in a post on X a few days later that Tesla
  1554. would spend $10 billion this year “in combined training and
  1555. inference AI.”</p>
  1557. <p>But emails written by Nvidia senior staff and widely shared inside
  1558. the company suggest that Musk presented an exaggerated picture of
  1559. Tesla’s procurement to shareholders. Correspondence from Nvidia
  1560. staffers also indicates that Musk diverted a sizable shipment of
  1561. AI processors that had been reserved for Tesla to his social media
  1562. company X, formerly known as Twitter. [...]</p>
  1564. <p>By ordering Nvidia to let privately held X jump the line ahead of
  1565. Tesla, Musk pushed back the automaker’s receipt of more than $500
  1566. million in graphics processing units, or GPUs, by months, likely
  1567. adding to delays in setting up the supercomputers Tesla says it
  1568. needs to develop autonomous vehicles and humanoid robots.</p>
  1569. </blockquote>
  1571. <p>The argument against one person being the CEO of multiple companies is generally about distraction/attention — that each CEO gig demands all of one’s available time. But here’s a case where two of Musk’s companies are in direct conflict with each other. Musk seemingly treats all of his companies as subsidiaries of his own personal fiefdom conglomerate, but they aren’t. And unlike X Corp, Tesla Motors is publicly traded.</p>
  1573. <p><a href="">Matt Levine, in his Money Stuff column</a>:</p>
  1575. <blockquote>
  1576.  <p>The extremely obvious answer is that you should not be the CEO and
  1577. controlling shareholder of two different companies that compete
  1578. for the same inputs! There is not a <em>good</em> answer! You can’t,
  1579. like, put this problem into the Good Governance Machine and have
  1580. it come out clean. The problem is that you have a fiduciary
  1581. obligation to the shareholders of one company to put their
  1582. interests first, and you have a fiduciary obligation to the
  1583. shareholders of the other company to put their interests first,
  1584. and you cannot do both. This is why one person is not usually the
  1585. CEO of two different companies that compete with each other, and,
  1586. when someone is, people get mad at him all the time.</p>
  1587. </blockquote>
  1589. <p>I can’t recall a situation like this when, say, Jack Dorsey was CEO of Twitter and Square, or, going back further, when Steve Jobs was CEO of Apple and Pixar. In those cases it was more like an athlete who played two different sports, like <a href="">Bo Jackson</a> or <a href="">Deion Sanders</a>. Fans of one of their teams might argue that they could do even better in that one sport by concentrating on it year-round, but you couldn’t argue that the Kansas City Royals were competing against the Oakland Raiders. With Musk and AI, it’s like he’s playing on several competing teams within the same league.</p>
  1591. <div>
  1592. <a  title="Permanent link to ‘Elon Musk Told Nvidia to Ship AI Chips Reserved for Tesla to X’"  href="">&nbsp;★&nbsp;</a>
  1593. </div>
  1595. ]]></content>
  1596.  </entry><entry>
  1597. <title>Open Letter From AI Researchers: ‘A Right to Warn About Advanced Artificial Intelligence’</title>
  1598. <link rel="alternate" type="text/html" href="" />
  1599. <link rel="shorturl" type="text/html" href="" />
  1600. <link rel="related" type="text/html" href="" />
  1601. <id>,2024:/linked//6.40924</id>
  1602. <published>2024-06-04T17:22:22Z</published>
  1603. <updated>2024-06-04T17:36:38Z</updated>
  1604. <author>
  1605. <name>John Gruber</name>
  1606. <uri></uri>
  1607. </author>
  1608. <content type="html" xml:base="" xml:lang="en"><![CDATA[
  1609. <p>New open letter from current and former researchers at OpenAI and Google DeepMind:</p>
  1611. <blockquote>
  1612.  <p>AI companies possess substantial non-public information about the capabilities and limitations of their systems, the adequacy of their protective measures, and the risk levels of different kinds of harm. However, they currently have only weak obligations to share some of this information with governments, and none with civil society. We do not think they can all be relied upon to share it voluntarily.</p>
  1614. <p>So long as there is no effective government oversight of these corporations, current and former employees are among the few people who can hold them accountable to the public. Yet broad confidentiality agreements block us from voicing our concerns, except to the very companies that may be failing to address these issues. Ordinary whistleblower protections are insufficient because they focus on illegal activity, whereas many of the risks we are concerned about are not yet regulated. Some of us reasonably fear various forms of retaliation, given the history of such cases across the industry.</p>
  1615. </blockquote>
  1617. <p>The 7 named signers are all former OpenAI or Google DeepMind employees. The 6 anonymous signers are all currently at OpenAI.</p>
  1619. <p><strong>See also:</strong> <a href="">Techmeme’s roundup of coverage and commentary</a>.</p>
  1621. <div>
  1622. <a  title="Permanent link to ‘Open Letter From AI Researchers: ‘A Right to Warn About Advanced Artificial Intelligence’’"  href="">&nbsp;★&nbsp;</a>
  1623. </div>
  1625. ]]></content>
  1626.  </entry><entry>
  1627. <title>Tickets for The Talk Show Live From WWDC 2024</title>
  1628. <link rel="alternate" type="text/html" href="" />
  1629. <link rel="shorturl" type="text/html" href="" />
  1630. <link rel="related" type="text/html" href="" />
  1631. <id>,2024:/linked//6.40922</id>
  1632. <published>2024-06-04T03:08:00Z</published>
  1633. <updated>2024-06-06T20:34:33Z</updated>
  1634. <author>
  1635. <name>John Gruber</name>
  1636. <uri></uri>
  1637. </author>
  1638. <content type="html" xml:base="" xml:lang="en"><![CDATA[
  1639. <p>On sale now:</p>
  1641. <p><strong>Location:</strong> The California Theatre, San Jose <br />
  1642. <strong>Showtime:</strong> Tuesday, 11 June 2024, 7 pm PT (Doors open 6 pm) <br />
  1643. <strong>Special Guest(s):</strong> <em>Yes</em> <br />
  1644. <strong>Price:</strong> $60</p>
  1646. <p><a href="">Video of the show</a> will, of course, be published at the end of the week. The California Theatre is a beautiful space, and I do so enjoy meeting the readers and listeners who attend. The enthusiasm from the audience is always palpable. All year long, as I write this website and record podcasts, I know, in the back of my mind, that I have a big audience out there. But man, when I walk out on stage at the WWDC live show, I can <em>feel</em> it. It’s quite a thing.</p>
  1648. <p>I hope to see you there.</p>
  1650. <div>
  1651. <a  title="Permanent link to ‘Tickets for The Talk Show Live From WWDC 2024’"  href="">&nbsp;★&nbsp;</a>
  1652. </div>
  1654. ]]></content>
  1655.  </entry><entry>
  1656. <title>Instagram Is Testing ‘Unskippable’ Video Ads</title>
  1657. <link rel="alternate" type="text/html" href="" />
  1658. <link rel="shorturl" type="text/html" href="" />
  1659. <link rel="related" type="text/html" href="" />
  1660. <id>,2024:/linked//6.40923</id>
  1661. <published>2024-06-04T03:07:23Z</published>
  1662. <updated>2024-06-04T19:24:24Z</updated>
  1663. <author>
  1664. <name>John Gruber</name>
  1665. <uri></uri>
  1666. </author>
  1667. <content type="html" xml:base="" xml:lang="en"><![CDATA[
  1668. <p>Sarah Perez, TechCrunch:</p>
  1670. <blockquote>
  1671.  <p>Instagram confirmed it’s testing unskippable ads after
  1672. screenshots of the feature began circulating across social media.
  1673. These new ad breaks will display a countdown timer that stops
  1674. users from being able to browse through more content on the app
  1675. until they view the ad, according to informational text displayed
  1676. in the Instagram app.</p>
  1678. <p>The change would see the social network becoming more like the
  1679. free version of YouTube, which requires users to view ads before
  1680. and in the middle of watching videos.</p>
  1681. </blockquote>
  1683. <p>The difference from YouTube is that YouTube offers YouTube Premium, which lets you  pay a fair price for a no-ads experience. Meta is, thus far, seemingly only considering that for the EU.</p>
  1685. <p>I also can’t help but think, each time changes like this appear on Instagram, <em>Enjoy the unsullied pristine Threads while we can.</em> Because the ads are coming.</p>
  1687. <div>
  1688. <a  title="Permanent link to ‘Instagram Is Testing ‘Unskippable’ Video Ads’"  href="">&nbsp;★&nbsp;</a>
  1689. </div>
  1691. ]]></content>
  1692.  </entry><entry>
  1693. <link rel="alternate" type="text/html" href="" />
  1694. <link rel="shorturl" href="" />
  1695. <link rel="related" type="text/html" href="" />
  1696. <id>,2024:/feeds/sponsors//11.40921</id>
  1697. <author><name>Daring Fireball Department of Commerce</name></author>
  1698. <published>2024-06-03T20:31:38Z</published>
  1699. <updated>2024-06-03T20:31:39Z</updated>
  1700. <content type="html" xml:base="" xml:lang="en"><![CDATA[
  1701. <!-- H1 2024: Post B -->
  1703. <p><img
  1704. src = ""
  1705. width = 600
  1706. alt = "Illustration of a figure standing in the rain, holding an umbrella made of $100 bills."
  1707. /></p>
  1709. <p>You know the drill: when you go through airport security there are two lines. In one, a TSA agent makes sure you’re the person in your passport photo. In the other, a machine scans your carry-on for explosives, weapons, or a normal-sized bottle of shampoo.</p>
  1711. <p>Enterprise security is much the same, but instead of passengers and luggage, we’re talking about end users and their devices. In the first line, user authentication verifies a user’s identity, and it’s gotten pretty sophisticated in the past few years, with SSO and MFA becoming more common.</p>
  1713. <p>But user devices don’t get nearly the same level of attention. The average device trust solution only looks at a handful of endpoint security factors, like OS updates and firewall. If this really were the TSA, that wouldn’t even be an x-ray machine, more like holding a bag to your ear and listening for a ticking sound.</p>
  1715. <p>And that’s assuming an organization looks at end user devices at all. <a href="">Kolide’s Shadow IT report</a> found that <em>47% of companies let unmanaged devices access their resources, and authenticate via credentials alone</em>.</p>
  1717. <p><img
  1718. src = ""
  1719. width = 600
  1720. alt = "Poll results."
  1721. /></p>
  1723. <p>Unmanaged devices (those outside a company’s MDM) can be infected with malware, full of PII, or worse — they can belong to a bad actor using phished employee credentials.</p>
  1725. <p>And hey, there are valid reasons for a device not to be enrolled in MDM. Contractor devices, Linux machines, and employee phones all need to be able to access company resources. But there’s plenty of room for middle ground between “fully locked down and managed” and an open-door device policy.</p>
  1727. <p>Specifically, companies need <a href="">device trust solutions</a> that block devices from authenticating if they don’t meet minimum security requirements.</p>
  1729. <p>Even with phishing-resistant MFA, it’s frighteningly easy for bad actors to impersonate end users — in the case of <a href="">the MGM hack</a>, all it took was a call to the help desk. What could have prevented that attack (and so many others) was an unspoofable form of authentication for the device itself.</p>
  1731. <p>That’s what you get with <a href="">Kolide’s device trust solution</a>: a chance to verify that a device is both known and secure before it authenticates. Kolide’s agent looks at hundreds of device properties (remember, our competitors only look at a handful). What’s more, our user-first, privacy-respecting approach means you can put it on machines outside MDM: contractor devices, mobile phones, and even Linux machines.</p>
  1733. <p>Without a device trust solution, all the security in the world is just security theater. But Kolide can help close the gaps. (And we won’t even make you take off your shoes.)  </p>
  1735. <p><a href="">To learn more, please watch our on-demand demo</a>.</p>
  1737. <div>
  1738. <a  title="Permanent link to ‘Kolide: ‘Are You Worse at Security Than the TSA?’’"  href="">&nbsp;★&nbsp;</a>
  1739. </div>
  1741. ]]></content>
  1742. <title>[Sponsor] Kolide: ‘Are You Worse at Security Than the TSA?’</title></entry><entry>
  1743. <title>Dr Pepper Ties Pepsi as America’s No. 2 Soda</title>
  1744. <link rel="alternate" type="text/html" href=";reflink=desktopwebshare_permalink" />
  1745. <link rel="shorturl" type="text/html" href="" />
  1746. <link rel="related" type="text/html" href="" />
  1747. <id>,2024:/linked//6.40920</id>
  1748. <published>2024-06-03T18:32:23Z</published>
  1749. <updated>2024-06-03T23:26:47Z</updated>
  1750. <author>
  1751. <name>John Gruber</name>
  1752. <uri></uri>
  1753. </author>
  1754. <content type="html" xml:base="" xml:lang="en"><![CDATA[
  1755. <p>Jennifer Maloney, reporting for The Wall Street Journal (<a href="">News+</a>):</p>
  1757. <blockquote>
  1758.  <p>There is a new contender in the cola wars, and it isn’t a cola.
  1759. It’s Dr Pepper.</p>
  1761. <p>The 139-year-old soda brand is now tied with Pepsi-Cola as the No.
  1762. 2 carbonated soft drink brand in America behind Coke. The regular
  1763. versions of Pepsi and Dr Pepper are neck and neck in a spot that
  1764. Pepsi has held nearly every year for the past four decades,
  1765. according to sales-volume data from Beverage Digest.</p>
  1767. <p>Dr Pepper’s new ranking follows a steady climb over the past 20
  1768. years. Its ascent is a product of big marketing investments, novel
  1769. flavors and a quirk in Dr Pepper’s distribution that has put it on
  1770. more soda fountains than any other soft drink in the U.S. At the
  1771. same time, consumption of regular Pepsi has fallen as its drinkers
  1772. switch to Pepsi Zero Sugar or migrate to other drinks.</p>
  1774. <p>The overall Pepsi brand, including Diet Pepsi and Pepsi Zero
  1775. Sugar, remains the No. 2 soda trademark in the U.S., though its
  1776. market share has been slipping. Coke is the largest, with more
  1777. than twice the market share by volume of any of its rivals.</p>
  1778. </blockquote>
  1780. <p>I seldom drink sugared soda anymore, but when I do, it’s almost always either a Coke or a Dr Pepper, both of which I’ve enjoyed since childhood. (If you’re at a place that lets you pour your own fountain drinks, try mixing Coke and Dr Pepper half-and-half — delicious.) And I’ve always despised both the taste and <a href="">branding</a> of Pepsi. Dr Pepper, on the other hand, has long handled its status as the upstart <a href="">in a fun way</a>.</p>
  1782. <p><a href="">Via Kevin Drum</a>, who, like me, is surprised that the no-sugar variants of these brands aren’t more popular.</p>
  1784. <p>Lastly, from the DF archive back in 2003: “<a href="">Pop Culture</a>”.</p>
  1786. <div>
  1787. <a  title="Permanent link to ‘Dr Pepper Ties Pepsi as America’s No. 2 Soda’"  href="">&nbsp;★&nbsp;</a>
  1788. </div>
  1790. ]]></content>
  1791.  </entry><entry>
  1792. <title>Tip of the Day: Long-Press the ‘+’ Button in iOS 17 Messages to Jump to the Photo Picker</title>
  1793. <link rel="alternate" type="text/html" href="" />
  1794. <link rel="shorturl" type="text/html" href="" />
  1795. <link rel="related" type="text/html" href="" />
  1796. <id>,2024:/linked//6.40919</id>
  1797. <published>2024-06-03T02:07:28Z</published>
  1798. <updated>2024-06-08T01:07:11Z</updated>
  1799. <author>
  1800. <name>John Gruber</name>
  1801. <uri></uri>
  1802. </author>
  1803. <content type="html" xml:base="" xml:lang="en"><![CDATA[
  1804. <p>In iOS 17, Apple introduced an all-new design in Messages for adding attachments like photos or stickers. Everything you can attach — new images from Camera, old images from your Photos library, location-sharing, stickers, or <a href="">iMessage “apps”</a> — is accessed from an unusual-looking menu that opens when you tap the “+” button. Just one button, “+”, that opens a menu with everything. <a href="">It’s just an unusual-looking menu</a>. It’s simple, and while not flashy, it’s not unattractive — but it doesn’t look or feel like any other menu or scrolling list in iOS. Even after almost a year of using it (dating back to iOS 17 betas) I still think it looks ... unfinished? Like an early mockup that hasn’t yet been polished or refined. I’m genuinely curious if we will see more menus like this in iOS 18, or if this unique design only lasts one year and Apple comes up with something better (or at least more consistent with the rest of the system).</p>
  1806. <p>The <a href="">number one complaint</a> people have with this menu is that in earlier versions of iOS, it was easier to get to the Photo library picker, because <a href="">there was a dedicated button</a> for it. The new design is a much better presentation for the entire plethora of attachment types, but it adds an extra step to get to your own photos.</p>
  1808. <p>But, there’s a shortcut: long-press on the “+” button and you’ll jump right to the photo picker. (Also, you can long-press then drag to reorder the items in the menu itself.)</p>
  1810. <div>
  1811. <a  title="Permanent link to ‘Tip of the Day: Long-Press the ‘+’ Button in iOS 17 Messages to Jump to the Photo Picker’"  href="">&nbsp;★&nbsp;</a>
  1812. </div>
  1814. ]]></content>
  1815.  </entry><entry>
  1816. <title>Apple Design Awards 2024 Finalists</title>
  1817. <link rel="alternate" type="text/html" href="" />
  1818. <link rel="shorturl" type="text/html" href="" />
  1819. <link rel="related" type="text/html" href="" />
  1820. <id>,2024:/linked//6.40917</id>
  1821. <published>2024-06-02T18:21:22Z</published>
  1822. <updated>2024-06-02T18:29:22Z</updated>
  1823. <author>
  1824. <name>John Gruber</name>
  1825. <uri></uri>
  1826. </author>
  1827. <content type="html" xml:base="" xml:lang="en"><![CDATA[
  1828. <p>A bunch of inspiring choices, as usual, including previous <a href="">DF sponsors</a> <a href="">Procreate</a> and <a href="">Copilot</a>.</p>
  1830. <div>
  1831. <a  title="Permanent link to ‘Apple Design Awards 2024 Finalists’"  href="">&nbsp;★&nbsp;</a>
  1832. </div>
  1834. ]]></content>
  1835.  </entry><entry>
  1836. <title>ICQ Is Shutting Down (Also: ICQ Is Still Around)</title>
  1837. <link rel="alternate" type="text/html" href="" />
  1838. <link rel="shorturl" type="text/html" href="" />
  1839. <link rel="related" type="text/html" href="" />
  1840. <id>,2024:/linked//6.40916</id>
  1841. <published>2024-06-02T01:27:24Z</published>
  1842. <updated>2024-06-02T01:27:25Z</updated>
  1843. <author>
  1844. <name>John Gruber</name>
  1845. <uri></uri>
  1846. </author>
  1847. <content type="html" xml:base="" xml:lang="en"><![CDATA[
  1848. <p>Michael Kan, PC Mag:</p>
  1850. <blockquote>
  1851.  <p>On Friday, <a href="">the ICQ website</a> posted a simple message: “ICQ
  1852. will stop working from June 26.” It now recommends users migrate
  1853. to the messaging platforms from VK, the Russian social media
  1854. company that acquired ICQ from AOL in 2010, but under a different
  1855. corporate name.</p>
  1857. <p>It’s an unceremonious end for a software program that helped kick
  1858. off instant messaging on PCs in the 1990s. ICQ, which stands for
  1859. “I Seek You,” was originally developed at an Israeli company
  1860. called Mirabilis before AOL <a href="">bought</a> it in 1998 for $407
  1861. million.</p>
  1862. </blockquote>
  1864. <p>Perhaps no area of computing was more disrupted by the smartphone revolution than messaging. Pre-mobile, “instant messaging” had a surprising number of popular platforms. AIM (AOL Instant Messenger) was tops amongst my cohort, almost certainly because Apple’s iChat — the Mac-only predecessor to the app we now call Messages — <a href="">started in 2002 exclusively as an AIM client</a>. But Yahoo Messenger, MSN Messenger, and ICQ were all popular too. The list of protocols <a href="">that the popular Mac chat app Adium supported</a> was very long.</p>
  1866. <p>They all worked more or less the same way, and using any of these protocols was a lot like messaging today with iMessage, WhatsApp, or Signal. But there was one big difference: with the old “instant” messengers, you were only available while your computer was online. And even then, you could set your “status” — green for “sure, hit me up, I’m free”, and red for “I’m online, but don’t bother me right now”. And if you quit your messaging client or, you know, closed your laptop, poof, you were offline and unavailable.</p>
  1868. <p>If you wanted to contact someone asynchronously, you sent them an email. If you wanted to chat with messaging, you both needed to be online simultaneously. Modern messaging is like a cross between email and instant messaging: you can chat, live, just like with instant messaging, but you can send a new message any time you want. There is no distinction between your being “online” or “offline”. You are just an identity with modern messaging, not a presence.</p>
  1870. <p>You can see why modern messaging platforms took over. Always-available protocols were destined to win out over only-available-when-you’re-logged-in protocols. And the nature of how smartphones work compared to PCs made the transition swift. But you can also see why classic instant messaging platforms evoke nostalgia: it was nice to be able to go offline.</p>
  1872. <div>
  1873. <a  title="Permanent link to ‘ICQ Is Shutting Down (Also: ICQ Is Still Around)’"  href="">&nbsp;★&nbsp;</a>
  1874. </div>
  1876. ]]></content>
  1877.  </entry><entry>
  1878. <title>84—24</title>
  1879. <link rel="alternate" type="text/html" href="" />
  1880. <link rel="shorturl" type="text/html" href="" />
  1881. <link rel="related" type="text/html" href="" />
  1882. <id>,2024:/linked//6.40915</id>
  1883. <published>2024-06-02T00:19:18Z</published>
  1884. <updated>2024-06-02T00:19:19Z</updated>
  1885. <author>
  1886. <name>John Gruber</name>
  1887. <uri></uri>
  1888. </author>
  1889. <content type="html" xml:base="" xml:lang="en"><![CDATA[
  1890. <p>Michele Giorgi bought and restored an original 128K Macintosh, and documented the entire project in splendid fashion.</p>
  1892. <div>
  1893. <a  title="Permanent link to ‘84—24’"  href="">&nbsp;★&nbsp;</a>
  1894. </div>
  1896. ]]></content>
  1897.  </entry><entry>
  1898. <title>Douglas Adams on Reactions to Technology, by Age</title>
  1899. <link rel="alternate" type="text/html" href="" />
  1900. <link rel="shorturl" type="text/html" href="" />
  1901. <link rel="related" type="text/html" href="" />
  1902. <id>,2024:/linked//6.40914</id>
  1903. <published>2024-06-01T23:41:16Z</published>
  1904. <updated>2024-06-01T23:42:03Z</updated>
  1905. <author>
  1906. <name>John Gruber</name>
  1907. <uri></uri>
  1908. </author>
  1909. <content type="html" xml:base="" xml:lang="en"><![CDATA[
  1910. <p>Douglas Adams:</p>
  1912. <blockquote>
  1913.  <p>I’ve come up with a set of rules that describe our reactions to
  1914. technologies:</p>
  1916. <ol>
  1917. <li><p>Anything that is in the world when you’re born is normal and
  1918. ordinary and is just a natural part of the way the world works.</p></li>
  1919. <li><p>Anything that’s invented between when you’re fifteen and
  1920. thirty-five is new and exciting and revolutionary and you can
  1921. probably get a career in it.</p></li>
  1922. <li><p>Anything invented after you’re thirty-five is against the
  1923. natural order of things.</p></li>
  1924. </ol>
  1925. </blockquote>
  1927. <div>
  1928. <a  title="Permanent link to ‘Douglas Adams on Reactions to Technology, by Age’"  href="">&nbsp;★&nbsp;</a>
  1929. </div>
  1931. ]]></content>
  1932.  </entry><entry>
  1933. <title>‘Even Better Than the Real Thing’</title>
  1934. <link rel="alternate" type="text/html" href="" />
  1935. <link rel="shorturl" type="text/html" href="" />
  1936. <link rel="related" type="text/html" href="" />
  1937. <id>,2024:/linked//6.40913</id>
  1938. <published>2024-06-01T21:02:03Z</published>
  1939. <updated>2024-06-01T21:12:54Z</updated>
  1940. <author>
  1941. <name>John Gruber</name>
  1942. <uri></uri>
  1943. </author>
  1944. <content type="html" xml:base="" xml:lang="en"><![CDATA[
  1945. <p>Two <a href="">more</a> on the “<a href="">best decade ever</a>” front. First a classic 2010 John Oliver segment for The Daily Show, wherein he “<a href="">hopes to find the better, simpler time before America was ruined</a>.”</p>
  1947. <p>Second, <a href="">this 2007 Tom the Dancing Bug comic</a> by Ruben Bolling.</p>
  1949. <div>
  1950. <a  title="Permanent link to ‘‘Even Better Than the Real Thing’’"  href="">&nbsp;★&nbsp;</a>
  1951. </div>
  1953. ]]></content>
  1954.  </entry><entry>
  1956.    <link rel="alternate" type="text/html" href="" />
  1957. <link rel="shorturl" href="" />
  1958. <id>,2024://1.40891</id>
  1959. <published>2024-05-24T19:42:07Z</published>
  1960. <updated>2024-06-11T21:30:06Z</updated>
  1961. <author>
  1962. <name>John Gruber</name>
  1963. <uri></uri>
  1964. </author>
  1965. <summary type="text">So let’s be clear about Spotify’s position: it’s OK — for them at least — to create a new hardware platform with no support at all for third-party software, but not OK for another company to create a hardware platform that charges a commission for access, if that platform becomes popular.</summary>
  1966. <content type="html" xml:base="" xml:lang="en"><![CDATA[
  1967. <p>Chris Welch, writing for The Verge, “<a href="">Spotify Is Going to Break Every Car Thing Gadget It Ever Sold</a>”:</p>
  1969. <blockquote>
  1970.  <p>Unfortunately for those owners, Spotify isn’t offering any kind of
  1971. subscription credit or automatic refund for the device — nor is
  1972. the company open-sourcing it. Rather, it’s just canning the
  1973. project and telling people to (responsibly) dispose of Car Thing.</p>
  1975. <p>“We’re discontinuing Car Thing as part of our ongoing efforts to
  1976. streamline our product offerings,” Spotify wrote in <a href="">an FAQ on its
  1977. website</a>. [...] The company is recommending that customers do
  1978. a factory reset on the product and find some way of responsibly
  1979. recycling the hardware. Spotify is also being direct and
  1980. confirming that there’s little reason to ever expect a sequel. “As
  1981. of now, there are no plans to release a replacement or new version
  1982. of Car Thing,” the FAQ reads.</p>
  1984. <p>Car Thing was initially made available on an <a href="">invite-only basis in
  1985. April 2021</a>, with Spotify later opening a public waitlist to
  1986. buy the accessory <a href="">later that year</a>. The $90 device went on
  1987. <a href="">general sale in February 2022</a> — and production was halted
  1988. five months later.</p>
  1989. </blockquote>
  1991. <p>No word in <a href="" title="Spotify: Car Thing discontinued">Spotify’s Car Thing bricking FAQ</a> about when they’re dropping support for Apple Music, Amazon Music, and YouTube Music. Oh, that’s right, they never supported any music services other than their own, despite having spent the last decade petitioning their home-turf European Commission to secure unfettered pay-no-commission access to platforms created by Apple and Google. It <a href="" title="Daring Fireball: “Secret Deal With Google Allows Spotify to Completely Bypass Play Store Payment Fees”">actually worked for them with Google</a>.</p>
  1993. <p>Spotify and European Commission supporters are likely to respond to the above by arguing that Car Thing is totally different from the iPhone and Android. Car Thing was never popular at all, and iPhone and Android combine to form a duopoly that controls the entire market for phones. “Gatekeepers” must play by different rules to rein in their gatekeeping power, and Car Thing was by no means a gatekeeping platform.</p>
  1995. <p>That’s all true, but what do you think Spotify planned to do if Car Thing became a hit product? Do you think they planned to open it up to competing streaming services <em>after</em> it became popular? I doubt it. And if you think they not only would have opened Car Thing up to competing services, but would have done so without charging significant commissions or fees, I have a bridge to sell you.</p>
  1997. <p>To be clear, I think it’s fine for companies to create hardware exclusively for the use of their own services. And of course I also think it’s fine (great, in fact) to create hardware that is open to third-party software free of charge. But it’s also fine to create console platforms where third-party software is subject to fees and commissions paid to the platform owner. Spotify’s anti-App-Store rhetoric would lead you to believe that Apple only began extracting 30/15 percent commissions from in-app subscriptions <em>after</em> the iPhone became a dominant platform.</p>
  1999. <p>But that’s not what happened at all. When Apple announced the iPhone in 2007, Steve Jobs stated that their goal was to achieve 1 percent share of the phone market by the end of 2008. At the end of 2008, they surpassed that goal, <a href="">hitting a whopping 1.1 percent market share</a>:</p>
  2001. <ol>
  2002. <li>Nokia, 38.6%</li>
  2003. <li>Samsung, 16.2%</li>
  2004. <li>LG, 8.3%</li>
  2005. <li>Motorola, 8.3%</li>
  2006. <li>Sony Ericsson, 8%</li>
  2007. <li>RIM, 1.9%</li>
  2008. <li>Kyocera, 1.4%</li>
  2009. <li>Apple, 1.1%</li>
  2010. <li>HTC, 1.1%</li>
  2011. <li>Sharp, 1%</li>
  2012. </ol>
  2014. <p>2008 was also the year the App Store launched, with support for free apps (no commission charged to developers) and paid apps (30 percent commission). <a href="" title="Apple Newsroom: “Apple Launches Subscriptions on the App Store”">Apple added subscriptions in early 2011</a>, with the same 70/30 split. All of the iPhone’s subsequent success happened with that App Store commission in place, and that commission has only gone down over time — most notably, for Spotify, by dropping the commission from 30 to 15 percent for subscription renewals after the first year, <a href="" title="The Verge: “App Store 2.0”">starting in 2016</a>.</p>
  2016. <p><a href="">The number one free download from the App Store in 2008</a> was Pandora Radio, a music streaming app. Other early hits included Last.FM and AOL Radio. But when <a href="">Spotify announced they’d submitted their first version to the App Store in 2009</a>, it was an open question whether Apple would allow it. Paid Content: “<a href="">Spotify Waves iPhone Buzz Under Apple’s Nose</a>” and “<a href="">What If Apple Blocks Spotify’s iPhone App?</a>” <a href="">BBC News</a>: “Spotify has been called an ‘iTunes killer’ because of its ease of use and its comprehensive, free library of millions of songs.” TechCrunch: “<a href="">Spotify in the iPhone App Store – Will Apple Approve It?</a>”</p>
  2018. <p>And <a href="">my guess</a>:</p>
  2020. <blockquote>
  2021.  <p>But so the big question is whether Apple will accept the app,
  2022. despite the fact that Spotify is clearly a competitor to the
  2023. iTunes Store. They should. For one thing, competition is good for
  2024. Apple. For another, I think rejecting Spotify from the App Store
  2025. could result in an antitrust investigation from the EU.</p>
  2026. </blockquote>
  2028. <p>Apple did, of course, accept Spotify into the App Store. They eventually added the ability for third-party apps to play audio in the background too. I was wrong only in thinking that allowing Spotify into the App Store could avoid antitrust scrutiny from the EU.</p>
  2030. <p>So let’s be clear about Spotify’s position: It’s OK — for them at least — to create a new hardware platform with no support at all for third-party software, but not OK for another company that owns its own music service to create a hardware platform that offers access to any and all competing services, but charges a commission for access, if that platform becomes popular. Once sufficiently popular, it’s only fair to allow Spotify access to those platforms free of charge, despite the fact that Spotify never allowed third parties access to their own platform at all, and built their own success through access to the App Store, at a time when the iPhone had single-digit market share for phones and <a href="">low-teens market share among “smartphones”</a>. Got it.</p>
  2034.    ]]></content>
  2035.  <title>★ Spotify’s Car Things to Be Rebranded as Car Bricks</title></entry><entry>
  2037.    <link rel="alternate" type="text/html" href="" />
  2038. <link rel="shorturl" href="" />
  2039. <id>,2024://1.40858</id>
  2040. <published>2024-05-16T03:11:41Z</published>
  2041. <updated>2024-05-16T03:25:07Z</updated>
  2042. <author>
  2043. <name>John Gruber</name>
  2044. <uri></uri>
  2045. </author>
  2046. <summary type="text">I conducted the same poll on Twitter/X, Mastodon, and Threads: “Thoughts on Apple no longer including stickers with new devices to reduce waste?”, with two options: 👍 or 👎.</summary>
  2047. <content type="html" xml:base="" xml:lang="en"><![CDATA[
  2048. <p>I got some pushback from readers <a href="">for saying “Boo hiss”</a> to the news that starting with this week’s new iPads, Apple is no longer including logo stickers in the boxes, and more or less rolling my eyes at the environmental concerns.</p>
  2050. <p>My thinking was that with all the other “paperwork” included in the box — warranty info, safety info, Quick Start guides — why not include one extra sheet that’s just for fun? One argument against the stickers is even just one extra sheet adds up. If those stickers are 0.1mm thick, a stack of 1 billion of them would be 100km high. But that’s still just one sheet amongst many others that Apple includes in every box.</p>
  2052. <p>The better argument against the stickers is that they’re plastic. All the other in-box paperwork is actual paper, and the packaging itself — including the interior structure — is all cardboard. And paper and cardboard are entirely recyclable. Apple has eliminated almost all plastic from its packaging over the years, including the clear shrink-wrap. So consider my mind changed: eliminating the stickers from the box, but making them available to those who want them at Apple retail stores, is a good compromise.</p>
  2054. <p>I conducted the same poll <a href="">on Twitter/X</a>, <a href="">Mastodon</a>, and <a href="">Threads</a>: “Thoughts on Apple no longer including stickers with new devices to reduce waste?”, with two options: 👍 or 👎. The results:</p>
  2056. <table class="table-55A75367-08FE-457F-B8A5-DE1788B69268">
  2057. <style>
  2058. .table-55A75367-08FE-457F-B8A5-DE1788B69268 { width: 400px }
  2059. .table-55A75367-08FE-457F-B8A5-DE1788B69268 th:nth-child(1) { text-align: left }
  2060. .table-55A75367-08FE-457F-B8A5-DE1788B69268 td:nth-child(1) { text-align: left }
  2061. .table-55A75367-08FE-457F-B8A5-DE1788B69268 th:nth-child(2) { text-align: center }
  2062. .table-55A75367-08FE-457F-B8A5-DE1788B69268 td:nth-child(2) { text-align: center }
  2063. .table-55A75367-08FE-457F-B8A5-DE1788B69268 th:nth-child(3) { text-align: center }
  2064. .table-55A75367-08FE-457F-B8A5-DE1788B69268 td:nth-child(3) { text-align: center }
  2065. .table-55A75367-08FE-457F-B8A5-DE1788B69268 th:nth-child(4) { text-align: center }
  2066. .table-55A75367-08FE-457F-B8A5-DE1788B69268 td:nth-child(4) { text-align: center }
  2067. .table-55A75367-08FE-457F-B8A5-DE1788B69268 tr:nth-child(4) { font-weight: bold; }
  2068. </style>
  2069. <thead>
  2070. <th></th><th>Votes</th><th>👍</th><th>👎</th>
  2071. </thead>
  2072. <tbody>
  2073. <tr>
  2074. <td>Twitter/X</td><td>3,612</td><td>63%</td><td>38%</td>
  2075. </tr>
  2076. <tr>
  2077. <td>Mastodon</td><td>3,425</td><td>73%</td><td>27%</td>
  2078. </tr>
  2079. <tr>
  2080. <td>Threads</td><td>2,711</td><td>71%</td><td>29%</td>
  2081. </tr>
  2082. <tr>
  2083. <td>Total</td><td>9,748</td><td>69%</td><td>31%</td>
  2084. </tr>
  2085. </tbody>
  2086. </table>
  2088. <p>As a meta note, I continue to find the relative popularity of the three platforms amongst my followers interesting. Also interesting that Twitter/X respondents were a bit less in favor of the change. And lastly, if you’re interested, all three posts on social media have a slew of replies.</p>
  2092.    ]]></content>
  2093.  <title>★ Follow-Up on Apple No Longer Including Stickers With New Products</title></entry><entry>
  2095.    <link rel="alternate" type="text/html" href="" />
  2096. <link rel="shorturl" href="" />
  2097. <id>,2024://1.40850</id>
  2098. <published>2024-05-15T02:41:00Z</published>
  2099. <updated>2024-05-16T20:03:01Z</updated>
  2100. <author>
  2101. <name>John Gruber</name>
  2102. <uri></uri>
  2103. </author>
  2104. <summary type="text">A “pro” device that goes pro by getting thinner and lighter, not heavier and thicker, is not a non sequitur.</summary>
  2105. <content type="html" xml:base="" xml:lang="en"><![CDATA[
  2106. <p>The consensus from product reviewers — <a href="">including</a> <a href="">yours</a> <a href="">truly</a> — has been remarkably consistent for the latter half of the iPad’s entire existence, especially when it comes to iPad Pros: <em>incredibly powerful and beautiful hardware hamstrung by infuriatingly limited software</em>. That was the consensus regarding the new iPad Pros <a href="">in 2022</a>, <a href="">in 2021</a>, <a href="">in 2020</a>, and <a href="">in 2018</a>. In fact <em>consensus</em> is arguably too weak a word. I’m not sure there’s any product in all of tech that has been so consistently regarded by product reviewers for so many years.</p>
  2108. <p><em>Incredibly powerful and beautiful hardware hamstrung by infuriatingly limited software.</em></p>
  2110. <p>But what if we’re thinking about this wrong? This conclusion — that iPad Pros are great hardware let down by underpowered software — starts from a hardware-first perspective. In the abstract, given this amazing hardware, what type of software should power it? What kind of OS? What metaphors for the UI? iPad Pros have been — since the debut of the Pro fork in the iPad lineup — portable-workstation-class computer hardware. iPadOS has never been a workstation-style OS. The obvious truth — reiterated in recent weeks by <a href="">the EU calling bullshit</a> (or perhaps, <em><a href="">conneries</a></em>) on Apple’s claim that iPad and iPhone are separate platforms — is that iPadOS is a souped-up tablet-oriented variant of iOS.</p>
  2112. <p>This has never been more true than now — the M4 iPad Pros are, by some practical measures, the fastest computers Apple makes. But iPadOS is not the sort of system that the typical power user would think to run on super-powerful hardware.</p>
  2114. <p>But let’s invert our thinking on this. Instead of starting with the hardware and pondering what the ideal software would be like to take advantage of its power, let’s start with the software. A concept for simplicity-first console-style touchscreen tablet computing. A metaphor for computing with smartphone-style guardrails, with tablet-specific features like stylus support and laptop docking. A tablet OS that is unabashedly a souped-up version of iOS, not a stripped-down version of MacOS. What type of hardware should Apple build to instantiate such a platform?</p>
  2116. <p>Obviously Apple should build affordable iPads for the mass market: iPads that are pretty thin, pretty lightweight, with very nice displays, good performance, and great battery life. The original 2010 iPad — offered in only one size, 9.7 inches — had an entry price of $500. Inflation adjusted, that’s a little over $700 today. The new 11-inch M2 iPad Air starts at just $600; the 13-inch iPad Air at $800. The very nice no-adjective 11-inch iPad (officially marketed as 10.9-inches) costs just $350 — effectively <em>half</em> the price of the original iPad in inflation-adjusted dollars.</p>
  2118. <p>Those are excellent devices at compelling prices to fit the <em>good</em> (iPad) and <em>better</em> (iPad Air) slots in a good / better / best lineup. But what about <em>best</em>? What should Apple offer for the iPadOS user who is willing to spend more?</p>
  2120. <p>For the sake of this argument, let’s posit that there exist tens of millions — perhaps 100 million — users who love the iPad for what it is. People who feel empowered, not hamstrung, by how it works, and who have no or very little need for a computer that exposes the complexity of a desktop OS like MacOS or Windows. And that there exist tens of millions more people who enjoy having an iPad to <em>complement</em>, not replace, their desktop computer. That in broad strokes there exist two types of iPad user: (a) those for whom iPadOS, as it is, suits them well as their primary “big screen” personal computer; (b) those for whom an iPad, due to its very deliberate computing-as-an-appliance-style constraints, can only ever be a supplemental device to a Mac, Windows, or Linux “real” computer. Neither group <em>needs</em> a more powerful iPad, and so because of this, everyone — power-user nerds and typical users alike — tends to use iPads until they break, wear out, or age out of software support.</p>
  2122. <p>Personally, I fall squarely in group (b). I feel severely hamstrung trying to use any iPad for my day-to-day work. My personal iPad is a 2018 11-inch iPad Pro, and it’s still very much fine for my needs, even after spending the last week testing this new 13-inch M4 iPad Pro. And so the power-user thinking is that if I’m fine with 6-year-old hardware that is utterly blown away,  spec-wise, by this new M4 generation of iPad Pros, then, ipso facto, something is profoundly and fundamentally wrong with the software platform. That if the iPadOS software platform were what it should be, it would compel users — like me, perhaps like you — to upgrade to this latest and greatest hardware to “take advantage of” the hardware’s extraordinary capabilities.</p>
  2124. <p>But what if that’s misguided? What if the iPadOS platform is great? Or at the very least, the software is very close to the mark of what it should be and how it should work? What then should Apple apply its hardware engineering resources to, to create a <em>best</em> tier in the iPad lineup?</p>
  2126. <p>In that case Apple would prioritize things like optimizing the hardware for thinness and lightness, while maintaining long battery life. To those ends, they would apply the extraordinary performance-per-watt of Apple silicon not so much to making slow things faster, but to making everything the iPad does more power efficient. Twice as fast for the same energy consumption is the Mac way of thinking. Same performance with half the energy consumption is the iOS way of thinking. But those are two sides of the same performance-per-watt coin.</p>
  2128. <p>From this viewpoint, going from <em>better</em> (iPad Air) to <em>best</em> (iPad Pro) shouldn’t be about power and performance and the ability to use the device for any and all complex computing tasks, but instead about being just plain nicer. Like going from a Toyota to a Lexus.</p>
  2130. <h2>Display</h2>
  2132. <p>For a device that is fundamentally all-screen, that means making the nicest possible displays. Every iPad Apple has ever made had a nice (for its time) display. Every iPad Pro has had a great display. But there remains so much room for refinement.</p>
  2134. <p>Consider printers. In my lifetime I’ve gone from crude, painfully slow, annoyingly loud dot-matrix printers, to inkjets, to 300 DPI black-and-white laser printers, to 600 DPI laser printers, to 1200 DPI color laser printers. During the decades-long era when printing was an important part of most people’s computing lives, the quality of the output improved steadily. No one <em>needed</em> higher-quality output but nicer is nicer.</p>
  2136. <p>There may well be an endpoint to display technology, where tablet-sized displays are so good that there’s no point improving them. Printers, in my opinion, got to that point a decade or two ago.<sup id="fnr1-2024-05-14"><a href="#fn1-2024-05-14">1</a></sup> But we’re not there yet, and Apple’s foot is seemingly pedal-to-the-metal pushing iPad Pro display quality forward.</p>
  2138. <p>Everything about this new tandem OLED “Ultra Retina XDR” iPad Pro display is excellent. Blacks are black, whites are white, and everything is far sharper than my middle-aged eyes can discern. Oh, and it is <em>bright</em>. It is so bright that when reading in bed at night, alongside a trying-to-fall-asleep spouse, I had to turn the brightness way down in Control Center. It is so bright that it seems perfectly usable outdoors in direct sunlight.</p>
  2140. <p>No one really needs a display this good on an iPad. But most people would surely enjoy having a screen this good on their iPad. And some of those are happy to pay a premium for it.</p>
  2142. <h2>Performance</h2>
  2144. <p>My review unit is a 1 TB model, with 10 CPU cores and 16 GB RAM. Here are benchmarks from <a href="">Geekbench 6</a> (higher scores are better):</p>
  2146. <!--
  2147. |                       | Single | Multi  | GPU    |
  2148. | --------------------- | :----: | :----: | :----: |
  2149. | M4 iPad Pro (2024)    | 3,780  | 14,616 | 53,555 |
  2150. | M2 iPad Pro (2022)    | 2,627  | 9,987  | 46,643 |
  2151. | M2 MacBook Air (2022) | 2,631  | 9,997  | 46,486 |
  2152. | M3 MacBook Air (2024) | 3,092  | 12,036 | 47,785 |
  2153. -->
  2155. <table style="width: 440px; margin-left: 0px; margin-bottom: 1em;" class="table-E00047DA-0198-4F78-9959-DA98738C759B">
  2156. <style>
  2157. .table-E00047DA-0198-4F78-9959-DA98738C759B th:nth-child(1) { text-align: left }
  2158. .table-E00047DA-0198-4F78-9959-DA98738C759B td:nth-child(1) { text-align: left }
  2159. .table-E00047DA-0198-4F78-9959-DA98738C759B th:nth-child(2) { text-align: center }
  2160. .table-E00047DA-0198-4F78-9959-DA98738C759B td:nth-child(2) { text-align: center }
  2161. .table-E00047DA-0198-4F78-9959-DA98738C759B th:nth-child(3) { text-align: center }
  2162. .table-E00047DA-0198-4F78-9959-DA98738C759B td:nth-child(3) { text-align: center }
  2163. .table-E00047DA-0198-4F78-9959-DA98738C759B th:nth-child(4) { text-align: center }
  2164. .table-E00047DA-0198-4F78-9959-DA98738C759B td:nth-child(4) { text-align: center }
  2165. </style>
  2166. <thead>
  2167. <th></th><th>Single</th><th>Multi</th><th>GPU</th>
  2168. </thead>
  2169. <tbody>
  2170. <tr>
  2171. <td>M4 iPad Pro (2024)</td><td>3,780</td><td>14,616</td><td>53,555</td>
  2172. </tr>
  2173. <tr>
  2174. <td>M2 iPad Pro (2022)</td><td>2,627</td><td>9,987</td><td>46,643</td>
  2175. </tr>
  2176. <tr>
  2177. <td>M2 MacBook Air (2022)</td><td>2,631</td><td>9,997</td><td>46,486</td>
  2178. </tr>
  2179. <tr>
  2180. <td>M3 MacBook Air (2024)</td><td>3,092</td><td>12,036</td><td>47,785</td>
  2181. </tr>
  2182. </tbody>
  2183. </table>
  2185. <p><small><em>All devices have 13-inch displays. iPads running iPadOS 17.5. Macs running MacOS 14.5. All scores averaged across 3 runs.</em></small></p>
  2187. <p>There exists no iPad model with an M3 chip, and I suspect there never will be one. So I chose the four devices in the above table to speculate about how a hypothetical M3 iPad would perform. iPadOS and MacOS are very different OSes, but the Geekbench 6 results for an M2 iPad Pro and M2 MacBook Air aren’t just close, they’re effectively <em>identical</em>. Presumably, if there existed an M3 iPad Pro, its Geekbench scores would be nearly identical to those of the M3 MacBook Air.</p>
  2189. <p>I don’t know if Geekbench is a good benchmark for making such evaluations, but if it is, it would appear that, regardless of whether it’s in an iPad or MacBook, the M3 is about 1.2× faster than the M2, in both single- and multi-core performance, and the M4 is about 1.2× faster than the M3, in both single- and multi-core. Geekbench scores improved only about 1.1× going from M1 to M2. But if we can expect ~1.2× improvements with each successive M-series generation, the M6 will offer double the CPU performance of the M2, and the M8 triple. (As Intel has learned the hard way, it’s quite a big “if” to assume that this 1.2× improvement per generation can be maintained.)</p>
  2191. <p>I’ll also include results from Speedometer 3.0, a benchmark for web rendering engines (higher scores are better):</p>
  2193. <!-- Markdown table
  2194. |                       | Speedometer 3.0 |
  2195. | --------------------- | :-------------: |
  2196. | M4 iPad Pro (2024)    |       33        |
  2197. | M2 iPad Pro (2022)    |       26        |
  2198. | M2 MacBook Air (2022) |       27        |
  2199. | M3 MacBook Air (2024) |       38        |
  2200. -->
  2202. <table style="width: 440px; margin-left: 0px; margin-bottom: 1em;" class="table-DC9F4941-AA5E-46D2-8867-C17A69C4EB05">
  2203. <style>
  2204. .table-DC9F4941-AA5E-46D2-8867-C17A69C4EB05 th:nth-child(1) { text-align: left }
  2205. .table-DC9F4941-AA5E-46D2-8867-C17A69C4EB05 td:nth-child(1) { text-align: left }
  2206. .table-DC9F4941-AA5E-46D2-8867-C17A69C4EB05 th:nth-child(2) { text-align: center }
  2207. .table-DC9F4941-AA5E-46D2-8867-C17A69C4EB05 td:nth-child(2) { text-align: center }
  2208. </style>
  2209. <thead>
  2210. <th></th><th>Speedometer 3.0</th>
  2211. </thead>
  2212. <tbody>
  2213. <tr>
  2214. <td>M4 iPad Pro (2024)</td><td>33</td>
  2215. </tr>
  2216. <tr>
  2217. <td>M2 iPad Pro (2022)</td><td>26</td>
  2218. </tr>
  2219. <tr>
  2220. <td>M2 MacBook Air (2022)</td><td>27</td>
  2221. </tr>
  2222. <tr>
  2223. <td>M3 MacBook Air (2024)</td><td>38</td>
  2224. </tr>
  2225. </tbody>
  2226. </table>
  2228. <p><small><em>All results using Safari on iPadOS 17.5 or MacOS 14.5.</em></small></p>
  2230. <p>These results don’t make much sense to me. The M2 iPad Pro and M2 MacBook Air perform nearly identically, but the M3 MacBook Air is quite a bit faster than the M4 iPad Pro, despite the above Geekbench results suggesting that the M4 ought to be 1.2× faster than the M3. I don’t think this discrepancy is worth racking our brains over; I suspect that this is more about the differences between the iPadOS and MacOS versions of Safari/WebKit.</p>
  2232. <p>The bottom line is that the M4 is very fast, and according to both Apple’s stated specs and my own observations after a week of use, very power efficient. It appears that Apple is playing no marketing tricks, and despite its appearance only six months or so after the M3, the M4 is worthy of its next-generation name.</p>
  2234. <p>That leaves us pondering the fact that the M4 is a better chip than the M3 that hit the MacBook Air lineup <a href="">just two months ago</a>. That’s not ideal, but it is what it is. Ideally the new MacBook Airs would have the M4 too. Apple has not and almost surely is not going to fully explain the rationale behind this, but you don’t need to be <a href="">Morris Chang</a> to surmise that this is about TSMC’s production capabilities. The MacBook Airs are Apple’s best-selling laptops; the iPad Pros are Apple’s least-selling iPads. I think it’s as simple as this: the current MacBook Airs have the M3, not the M4, because there isn’t yet sufficient supply of M4 chips to satisfy demand for MacBook Airs. M4 supply obviously is sufficient to meet iPad Pro demand, and, further, according to Apple, only the M4 is capable of driving the Ultra Retina XDR displays, which are effectively <em>two</em> OLED displays stacked atop each other.</p>
  2236. <p>So I think there’s no way today’s MacBook Airs could have the M4, because TSMC can’t yet produce enough M4 chips on their second-gen 3nm process. And conversely there’s no way today’s new iPad Pros could sport the M3 because the M3 lacks a display controller that can drive the tandem OLED Ultra Retina XDR displays — plus, I suspect, the extraordinary thinness and low weights of these new iPad Pros wouldn’t quite be possible without the M4’s thermal advantages over the M3. Apple could make thin and light iPad Pros with the M3, but not iPad Pros <em>this</em> thin and light.</p>
  2238. <h2>The Meaning of ‘Pro’</h2>
  2240. <p>Which brings us back to the entire question of what the iPad Pro is supposed to be. It’s easy enough to say they’re all just computers. A MacBook could in theory run iPadOS. An iPad could in theory run MacOS. (The developer kits Apple supplied after announcing the Mac’s Apple silicon transition in 2020 were, effectively, <a href="">iPad Pros in Mac Mini chassis</a>.)</p>
  2242. <p>If I had a nickel for every time I’ve heard someone declare that Apple should “just” add touchscreen support to MacOS and allow iPads to dual-boot between MacOS and iPadOS, I’d be a very annoying customer at the bank tomorrow. Those who espouse this opinion are often so adamant that such an arrangement would be both an undeniably good idea for users <em>and</em> “easy” for Apple to do that they are convinced that the only possible explanation for why Apple hasn’t done this is that it’s all part of a scheme to sell both an iPad and MacBook to users who might otherwise just need one.</p>
  2244. <p>Apple clearly sees these two platforms from an entirely different perspective. Sure, there’s no denying that Apple is in the business of selling devices. But the idea that Apple deliberately hamstrings the iPad in order to sell more MacBooks makes no long term sense. Apple thrives and truly only succeeds when it makes the best devices possible. If iPadOS is fundamentally deficient, why does Apple sell so many iPads? Why are so many iPad users so happy with their iPad as their only computer other than their phone? “<em>I want to work in ways that iPadOS does not support</em>” does not mean “<em>Everyone wants to work in ways that iPadOS does not support</em>”.</p>
  2246. <p>I have observed numerous times that Apple uses the adjective <em>pro</em> in a multitude of ways. Sometimes it means <em>professional</em>, but sometimes it just means <em>deluxe</em>. This difference is exemplified by the iPad and MacBook lineups. With MacBooks, the Pro models are more professional. They have nicer displays and nicer speakers, yes, but primarily they’re about doing things faster. They are thicker and heavier than MacBook Airs. iPad Pros go the opposite way: they are thinner and lighter than the iPad Airs. Yes, it’s ironic that with iPads, the “Air” models are neither the thinnest nor lightest. But this really does explain the philosophical differences Apple sees between the iPad and Mac platforms. A better Mac is faster. Nicer too, but primarily faster. A better iPad is <em>nicer</em>. Faster, too, but primarily nicer. These new iPad Pros are just incredibly nice. And optimizing for niceness is underrated.</p>
  2248. <p>I’ve seen it suggested by the “amazing hardware hamstrung by iPadOS’s limitations” crowd that everyone who likes or even loves using an iPad should settle for the iPad Air or even the just-plain iPad. That the iPad Pro’s power is going to waste, and thus there’s no sense paying a premium price for it. But how is it a waste to put that power to use in ways that can’t necessarily be measured objectively? The new iPad Pros sport the M4 not just to accomplish more powerful tasks but primarily to make everyday tasks as nice as they can possibly be, starting with how it feels to simply hold an iPad Pro in hand.</p>
  2250. <h2>The New Magic Keyboard</h2>
  2252. <p>As is my wont, I’ve written this entire review using the M4 iPad Pro itself, using the new Magic Keyboard.<sup id="fnr2-2024-05-14"><a href="#fn2-2024-05-14">2</a></sup> What a fabulous upgrade this new Magic Keyboard is. The trackpad is bigger and undeniably better. Aluminum palm rests feel better. The keys have great typing feel — I think better than the feel of the old Magic Keyboards, but certainly no worse.</p>
  2254. <p>So the new Magic Keyboards offer sturdier construction, better typing feel, much better and bigger trackpads, <em>and</em> they add a function-key row, complete with a top-left Esc key.</p>
  2256. <p>The new Magic Keyboards are about 5 percent lighter than the old ones. Oddly, Apple doesn’t list the weight as a spec for the Magic Keyboards, but by my scale, the original 13-inch Magic Keyboard weighed about 700g; the new one weighs about 660g.</p>
  2258. <p>Some weights, with the iPads encased in their corresponding Magic Keyboards (all measured on my scale):</p>
  2260. <ul>
  2261. <li>13″ M3 MacBook Air: 1,227g</li>
  2262. <li><em>13″ M4 iPad Pro: 1,247g</em></li>
  2263. <li>13″ M2 iPad Pro: 1,398g</li>
  2264. <li>14″ M3 Max MacBook Pro: 1,607g</li>
  2265. </ul>
  2267. <p>Until now, a 13-inch MacBook Air was a noticeable 170g lighter than a 13-inch iPad Pro with Magic Keyboard (~12 percent). Now, though, a 13-inch iPad Pro with Magic Keyboard is only a negligible 20g heavier than a MacBook Air. That’s something. You can absolutely feel the difference in hand.</p>
  2269. <p>I have one significant complaint about the new Magic Keyboard: it’s hard to open. MacBooks have a notch carved out of their aluminum base, under the trackpad. When closed, this notch gives your thumb a place to begin exerting upward pressure on the display to open it up. There is no such notch on the new Magic Keyboard. So instead of lifting the “display” (which is really the iPad itself) <em>up</em> to open it into laptop configuration, I find myself starting with the iPad Pro perpendicular to the desk, and pulling the keyboard/trackpad <em>down</em>. You don’t have to <em>pry</em> it open, per se, but the top-heavy nature of an iPad in a keyboard case inherently makes it harder to open than a MacBook with their lightweight display tops. Top-heaviness also requires that the Magic Keyboard hinge be quite a bit stiffer than any MacBook hinge. It’s the nature of the beast. An iPad in the original Magic Keyboard <a href="">isn’t easy to open either</a>.</p>
  2271. <h2>Miscellaneous</h2>
  2273. <ul>
  2274. <li><p>The new Pencil Pro feels just like a Pencil 2 but with a haptic-feedback “squeeze” action. Just like with Apple’s recent trackpads (including the trackpad on the new Magic Keyboards), the Pencil Pro doesn’t really have a clicking button. It’s faked through haptics. But the fakery is so convincing that it’s indistinguishable from an actual clicking button. I am not even vaguely an illustrator or sketcher, so I can’t claim to have put the Pencil Pro through its paces over the last week. But the cleverness of the new tool-switching radial menu for switching between Pencil tools is so fun that it makes me wish I had more use for a Pencil than annotating PDF documents. It’s really nice, and it’s great that the Pencil Pro works just as well with the new M2 iPad Airs.</p></li>
  2275. <li><p>Battery life has been excellent. As I type this sentence, I’ve been using the iPad Pro non-stop for hours, and the battery is still at 83 percent.</p></li>
  2276. <li><p>Moving the front-facing camera to the long side, optimized for use in laptop orientation, is an obvious win overall. I continue to think it’s a bit weird that Apple didn’t pull the trigger on this change years ago, when they first embraced the fact that many people wish to use their iPads in laptop-style keyboard cases. But there’s one downside: the Face ID sensors are in the same sensor array as the camera, and when holding the iPad Pro as a tablet, in portrait orientation, that’s where my right hand often is. I’ve gotten used to this change over the course of the week, though — I encountered the “<em>hey, your hand is blocking the Face ID sensors</em>” animated arrow warning far more frequently the first few days than the last few.</p></li>
  2277. <li><p>My review unit hardware is in space black, which I think looks great.</p></li>
  2278. <li><p>The remarkable thinness of the new iPad Pros — this 13-inch model I’ve been testing is just 5.1mm thick; the 11-inch models 5.3mm — has raised questions about durability. Is it going to bend? It feels quite sturdy in hand, with no flex. I asked representatives from Apple about durability, and they claim the new iPad Pros should prove every bit as durable (and in particular, bend-resistant) as previous iPad Pros. Arun “<a href="">Mrwhosetheboss</a>” Maini did me one better, and asked John Ternus about durability <a href="">in an on-camera interview posted to Twitter/X</a>. Ternus’s answer echoed what I was told on background: the new iPad Pros have their main logic board and a supporting rib running down the middle of the hardware in portrait mode. This design both better dissipates heat <em>and</em> adds rigidity to the chassis. Durability questions can only truly be answered through extensive real-world use, but my money is on these new iPad Pros being as durable as promised.</p></li>
  2279. <li><p>The cameras — front and rear — are both fine. No raves, but no complaints. It is a bit weird that the previous generation iPad Pros had both 1× (“wide”) and 0.5× (“ultra wide”) cameras, and the M4 models are back to just the lone 1×, but this seems less like a regression and more like a sign that adding an ultra wide camera to the previous generation was overkill. The microphone seems excellent for one that’s built into a tablet.</p></li>
  2280. <li><p>My review unit does not have the nano-texture display finish. If I buy one of these iPads, I’ll probably opt for the nano-texture, but I’m curious to see what reviewers who did get to test it think. (And I’m curious to see it in person, again, at an Apple Store this week.)</p></li>
  2281. </ul>
  2283. <h2>Conclusion</h2>
  2285. <p>iPadOS is what it is. Whatever you (or I) think of it as a productivity platform, you’re a fool if you think it isn’t beloved by many. It’s popular, even for some “professional” use cases, not despite iPadOS’s guardrails but often because of them. Those guardrails <a href="">feel limiting to me</a>, <a href="">often very much so</a>, but those same guardrails are liberating to others. There is tremendous power in having a computer that is simple not merely by suggestion but by hard and fast technical constraints.</p>
  2287. <p>Should you only buy what you need, or splurge for what you’d most enjoy? A Lexus instead of a Toyota. A first-class seat instead of coach. Craft IPA instead of Budweiser. In other aspects of life, few question the mere existence of premium-priced superior experiences. But with the iPad, those unsatisfied by the nature of iPadOS seem to think those who do love iPadOS don’t deserve a premium tier of hardware.</p>
  2289. <p>And there <em>are</em> professional apps used for serious work on iPads. Apple’s own Final Cut and Logic for iPads are not toys. Both are very serious siblings — and for non-extreme projects, peers — to their respective Mac versions. For visual artists there are a plethora of serious iPad apps: <a href="">DaVinci Resolve</a> (video color grading), <a href="">ZBrush</a> (3D sculpting), <a href="">Procreate Dreams</a>, <a href="">Affinity Designer</a>, <a href="">Frame IO</a>. There’s even a paint app from Adobe called <a href="">Photoshop</a>, which apparently has been around for a while. Arguing that “no one can do real work on an iPad” reminds me of Yogi Berra’s “No one goes there anymore, it’s too crowded.”</p>
  2291. <p>A “pro” device that goes pro by getting thinner and lighter, not heavier and thicker, is not a non sequitur. Or at least not necessarily. What makes for a better iPad is simply orthogonal, in many regards, to what makes for a better Mac. Way back in 2010, when the iPad was new (and ran what was called iOS) and it felt like the Mac’s days might be winding down, <a href="">I wrote</a>, “It’s the heaviness of the Mac that allows iOS to remain light.” I meant that figuratively. But these new M4 iPad Pros make it quite literal.</p>
  2293. <div class="footnotes">
  2294. <hr />
  2295. <ol>
  2297. <li id="fn1-2024-05-14">
  2298. <p>Well, printer <em>output quality</em>. Not the printers themselves, which if anything, have gotten more maddening in recent years.&nbsp;<a href="#fnr1-2024-05-14"  class="footnoteBackLink"  title="Jump back to footnote 1 in the text.">&#x21A9;&#xFE0E;︎</a></p>
  2299. </li>
  2301. <li id="fn2-2024-05-14">
  2302. <p>Well, almost the entire thing. There’s nothing I’m aware of for iOS that makes HTML/Markdown table creation as easy as <a href="">TableFlip</a>, an excellent $10 (cheap!) Mac utility by Christian Tietze. And I added many of the hyperlinks to the text from my Mac, while copy editing in BBEdit before publication. Inserting dozens of links from open Safari tabs or from web search results is a tedious task that I’ve automated all the tedium out of using <a href="">Keyboard Maestro</a>, AppleScript, and Perl — none of which are available on iPadOS.&nbsp;<a href="#fnr2-2024-05-14"  class="footnoteBackLink"  title="Jump back to footnote 2 in the text.">&#x21A9;&#xFE0E;</a></p>
  2303. </li>
  2305. </ol>
  2306. </div>
  2310.    ]]></content>
  2311.  <title>★ The M4 iPad Pros</title></entry></feed><!-- THE END -->

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