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<title>What Is SEO and How How Has It Changed Over the Years?</title>
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<comments>https://sxhbjms.info/what-is-seo-and-how-how-has-it-changed-over-the-years,html#comments</comments>
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<description><![CDATA[Many business owners will here hear the phrase ‘search engine optimisation’ (or SEO) from friends in the business community or even competitors and may consider it as a route to increasing sales, but what is SEO? Alternatively, a business owner may have tried ‘SEO services’ in the past and found it either didn’t work as [...]]]></description>
<content:encoded><![CDATA[ Many business owners will here hear the phrase ‘search engine optimisation’ (or SEO) from friends in the business community or even competitors and may consider it as a route to increasing sales, but what is SEO? Alternatively, a business owner may have tried ‘SEO services’ in the past and found it either didn’t work as well as expected or was working, but no longer as effective – this article explains what SEO is, and why ‘new’ SEO is working better than ever.I have been working in search engine optimisation and ranking website market, before it was even called SEO. Here are the changes in SEO since the start of the new millennium and what you should be looking for in the SEO services that your SEO Agency offers or provides.We take a look back at SEO through the years and explain what SEO is today and how best to utilise it for our website.SEO in 2000Back at the start of the Millennium the ‘big’ search engines that most people were using were Lycos and Excite. Of course, back then a very small percentage of the UK population had access to the internet and those that did had a slow ‘dial-up’ system.Websites were one or two pages with basic information to allow them to load quickly (within 20 seconds). SEO practices back then were to ‘hide’ as many keywords on a page as possible, so the website was found for those searches without making the page look to spammy for visitors.In 2002 Google launched something called ‘AdWords’ and it was predicted to be the death of SEO, as people could pay for prominence, on the now the number 1 website for starting internet searches.In 2003, Yahoo purchased Inktomi, AltaVista and FAST, which was basically the end of all of the ‘smaller’ search engines. Google started to stamp down on ‘spam’ practices and websites. At the same time Google realised that ‘AdWords’ were not going to kill off SEO and that in fact the ‘natural listings’ encouraged visitors back to their search engine platform. Google started to recognise ‘professional SEO’ experts and promoted good SEO rather than spamming SEO.2004 saw the first website ‘banned’ from the internet as Google took action against websites that were spamming them. They also took legal action against the “SEO Company” responsible.To rank a website in 2006 you just needed links back to your website and so buying links / link exchange was all the rage and most websites had a web page where they would list companies and links to their website (I am still amazed how many websites continue this practice).Between 2004 and 2008 Google, now was the only real “player” in the search engine world, started taking action against poor linking practices and companies and started tightening up on spam and buying links. The ‘Noughties” ended with all “naughty” SEO practices being practically stamped out, as Google concentrated on ranking websites based on their content and it’s relevance to the search being carried out.SEO in 2010Between 2010 and 2015 we started to see the search engines take notice of ‘Social Media’ sites and soon the results were filled with Twitter ‘tweets’ in the results. (I can still see the face of one of my customers when searching Google for his business, and the whole first page of the search results were compiled of tweets of a Twitter conversation that two members of staff had been having about how terrible the company was!)Videos and images were also brought in to the search results with the Google ‘Caffeine’ update.Google introduced “personal search results” with the websites shown in the search results based on your previous searches and websites you had visited before. This caused a ‘bit of a stir’ in the SEO world as customers claimed their websites were “top of Google” for any search they did related to their industry, just because they had visited their own website many times before, so Google of course fed them back the website for all relevant searches. This can still be a bit of an issue until you show them the new ‘Google Incognito search’.The focus on ranking websites was on being found for BIG keywords. A ‘Plumber’ in Bristol would want to rank for that search, and so that was the focus.Google ‘Panda’ and ‘Penguin’ updates figuratively killed off ‘link exchanges’ with huge penalties for websites who had irrelevant links pointing towards them. At the same time Google introduced “no follow links” to allow websites to provide relevant links to other websites and information without penalising either party. It was the start of “safe linking”. Quality and relevant content was now the key to ranking in the search engines.A report by the ‘Office For National Statistics’ in 2014 stated:
38 million adults (76%) in Great Britain accessed the Internet every day, 21 million more than in 2006, when directly comparable records began.
Access to the Internet using a mobile phone more than doubled between 2010 and 2014, from 24% to 58%.
74% of all adults bought goods or services online, up from 53% in 2008. Clothes (49%) were the most popular online purchase in 2014.
Of all adults in Great Britain, 67% are aware of Internet storage space services, but the take up of these services to store data is much lower at 35%.
In Great Britain, 22 million households (84%) had Internet access in 2014, up from 57% in 2006.
Fixed broadband Internet connections were used by 91% of households. 
The UK was now (almost) internet savvy and usage of mobile phones to visit websites was huge.SEO 2015 and OnwardsThe biggest change to the search engines in 2015 was the ‘penalisation’ of websites that were not “mobile friendly” – a mobile friendly website has different information for the smaller screen to make it easier for the user to read and understand. In ensuring that users got the best experience Google started ranking mobile friendly or responsive websites (where the website automatically changes its size and format to fit the screen) higher in the rankings.The UK population were using their mobile phones for local searches, and local companies could at last gain an advantage over the large corporates or ‘national’ companies on the internet.The introduction of ‘semantic search’, where Google brings back websites in the results not based on the keywords, but the content on a page, again changed the way SEO agencies looked at working on websites. Ranking for the ‘Big’ keywords, such as ‘Plumber Bristol’ became less important, as internet users became more savvy with their searches. ‘Long tail keywords’, and as many as possible, started to grow website visitors and more importantly, conversions.What is The SEO Process Today?It is probably correct to say that the processes or practices associated with search engine optimisation have now out grown the term ‘SEO’In years gone by working the content and structure of a website was enough. Now, there is so much more to do to not only rank a website in search engines, but to get customer engagement. A better description of the service would be ‘digital marketing’.Old practices, as mentioned earlier, meant ‘big’ keywords were key to ranking. A focus on a single keyword per page or even for a whole website would rank the business and back then it was all about ‘rankings’.Old way of doing SEOToday there are a number of factors to consider in regards to SEO. ‘Semantic search’ is the main driver and conversion the main goal, not rankings.Semantic search is where Google returns information on the page, not the description the website creator input, back to the searcher. An example of this would be to take the ‘Plumber Bristol’ example. A few years ago you would have concentrated on ranking the business for “Plumber Bristol”, “Plumber in Bristol” and perhaps “Emergency Plumber Bristol” – although this still holds true for businesses that offer a solution for ‘distress purchases’ (where time and a solution outweigh the need for information and advice) better practice throughout a website is to add content that offers advice and guidance and includes ‘long tail keywords’ (3 or 4 word searches) such as “Emergency plumber with free callout in Bristol” or “Reviews for an Emergency Plumber near me”. Google wants the user to have the best experience and find the relevant information quickly, and semantic search achieves this. This is also sensible for a business owner. Would you rather your website was found by a searcher looking for “Plumber Bristol” where they could be after information, looking to get a job, looking for a plumbing service that you may not offer, or for a specific and targeted search such as “best emergency Plumber near BS7″? “Plumber Bristol” will get you a website visitor, being found for “best emergency Plumber near BS7″ will get you a customer.In terms of keywords this is the largest change Google have made and it is here to stay. SEO or digital marketing is no longer about where you rank, but how many different search terms you can be found for and their conversion in to paying customers.Website ContentA few years ago (and only 2 or 3 years ago) Google suggested to professional SEO Agencies that 300 words on a page was sufficient content. Last year they stated the MINIMUM should be at least 500 words.Every day I am asked to review a website by a potential customer – and most of them have between 150 to 250 words on a page. This is common practice. There are two ways to look at this. Either Google has to change it’s expectations as most websites do not meet their grade or another way to look at this is as an easy way to jump the competition by simply adding content to your website. Do you think Google will lower it’s expectations or expect websites to improve to their standard? Google released the ‘mobile friendly’ update knowing that somewhere around 80% of websites would need to be upgraded – and they did it anyway as it benefitted over 50% of there users. Quality content effects 100% of their users.I recommend to our customer about 800 words per page. This is enough content to be ‘semantic search’ friendly, provide relevant content and not be too word heavy.Good practice is to have:
Page Title – say what the page is about (‘Big’ Keyword if you must)
Headline – asking a question
First paragraph explains briefly explains the content / solution
Image / or video
Longer description of the solution 
Take our Emergency Plumber in Bristol, as an example:
Page Title: Emergency Plumber Bristol
Headline: Are you looking for the best emergency plumber near you in Bristol?
First Paragraph: Smith Plumbing offer a 24 hour emergency plumbing service in Bristol. We do not charge a call out fee and can be with you in 20 minutes. That is why our customer reviews and feedback say we are the best emergency plumbing service in your area. Call now on… 
Image of the van or the Plumber looking professional
Longer description: What they can fix, common problems they resolve, some of the quotes from their customers etc. 
This has a number of benefits.Firstly, those people who just want a Plumber will read the first paragraph, see the image of the van (build authority and professionalism) and call the Plumber. Other people will want more information which they can find further down the page. Is this cheating at SEO? Absolutely NOT. You are providing relevant information to the user and Google will love you for it. How content is structured and written on a page is the “new” SEO.The second benefit is that your website will start to be found for a combination of the words on the page – semantic search – in the example above the Plumber could be found by customers and potential customers looking for “Smith Plumbing”,”emergency Plumber near me”, “Emergency Plumber in Bristol”, “Best24 hour emergency plumbing service in Bristol”, “emergency plumber Bristol reviews” and dozens more search terms. If you were a Plumber would you rather be found for one big keyword or multiple relevant customer converting keywords? I thought so, and so does Google.Old practices were to create website content for the search engines. Now you must create content to provide value for customers. This is an easier process than you might think.What were the last 5 customer enquiries to your business? What was the problem they were trying to resolve? Write about the problem and your solution.Link BuildingThe historic way of ‘link building’ was to get as many links from as many places as possible. This year we has a very large company contact us about their SEO and they were horrified when we suggested that they needed to remove their 1.4 MILLION links back to their website as they had spent a fortune over the years buying the links. Irrelevant links, and the more you have the more detrimental it is, highlights to Google the irrelevance of your website – regardless of how relevant it might be.Today, a few, relevant links is far better than a Million links back to your website. Today, links have to be built through engaging relationships. Taking our Plumber once more, a link back from the ‘Gas Safe register’, a local plumbing centre or bathroom showroom, and a few local websites that like his information would be enough.Social MediaEven though we still get a some companies like this now, a few years ago when we suggested businesses should be on Facebook I was normally told “Facebook – that is for teenagers isn’t it? That is not our market”. If done well, Facebook can drive more traffic and paying customers to your door than your website. Facebook’s largest user group is 25 to 34 year olds, second largest is the 35 to 44 years old age group. The 45 to 54 year olds are using Facebook more than teenagers, and as nearly as much as 18 to 24 year old.Facebook Users UK age – courtesy of statistaFacebook allows a business to build a brand, engage customers, get customer reviews and instant customer feedback. Unlike reviews on your website which potential customer may see if they visit your website, a review on Facebook is seen immediately by all of the users friends and if their friend ‘likes’ the comment – all of their friends, friends. More and more of our customers are getting leads from Facebook. People are asking their friends for suggestions on businesses to use and getting dozens of suggestions back – if you are on Facebook you are more likely to get a direct link to your contact information.What is next for ‘Social Media’? Live streaming! Twitter has purchased a company called ‘Periscope’ which allows you to live stream video from your phone. “So what?” I hear our ‘emergency plumber’ asking. If I were a Plumber I would be live streaming my work as I fix a problem, with the video going out live to all of my followers and their friends – my own television channel that is free-to-air across the whole world. Next time your business conducts a ‘brain storming session’ – periscope it – your customer will tell you what the solutions are.Video MarketingThere are no ‘old’ SEO practices for video as it just didn’t exist and when YouTube started out it was for showing funny videos of cats and the like.Today that has all changed. YouTube is the second largest search engine in the world and is owned by Google. YouTube has over 1 BILLION users worldwide and every minute, 300 hours of videos are uploaded. It would take you about 2 years to watch all of the videos that will be uploaded in the next hour. It would take you the rest of your life to watch all the videos uploaded today. Google’s own statistics say that by 2018 73% of searches put into a search engine will result in the person watching a video. Think of it another way, in a couple of years when 10 people search the internet for your product or service – 7 of them will watch a video, 2 will visit a website. That is why I create videos for our customers as part of our ‘digital marketing service’.
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<item>
<title>Reconciling Parental Control Software with Internet Security Principles</title>
<link>https://sxhbjms.info/reconciling-parental-control-software-with-internet-security-principles,html</link>
<comments>https://sxhbjms.info/reconciling-parental-control-software-with-internet-security-principles,html#comments</comments>
<pubDate>Wed, 29 Mar 2023 17:12:06 +0000</pubDate>
<dc:creator>admin</dc:creator>
<category><![CDATA[Uncategorized]]></category>
<guid isPermaLink="false">http://sxhbjms.info/?p=46</guid>
<description><![CDATA[Parental control software remains a useful tool to monitor your child’s online activity and at the same time block inappropriate content. The fact that you are an adult does not necessarily mean you like to view offensive content, so the software can also be utilised to block offensive content on sites you often visit. Unfortunately, [...]]]></description>
<content:encoded><![CDATA[ Parental control software remains a useful tool to monitor your child’s online activity and at the same time block inappropriate content. The fact that you are an adult does not necessarily mean you like to view offensive content, so the software can also be utilised to block offensive content on sites you often visit. Unfortunately, with the monitoring part of the software comes an inherent security risk of sensitive information that may fall into the wrong hands.If you want to use parental control software, you need to use it responsibly, especially if you install it on a computer that is shared by several members of your household. The trustworthy members of the family need to be aware of the software and the need to have administrator privileges to disable the software before working on the computer. Parents often forget to disable the software before doing online shopping or banking, effectively allowing the key-logger component of the software to log important information such as social security numbers, credit card numbers and passwords.Many Internet monitoring software packages take screen shots at certain intervals to capture the contents of the screen at a specific point in time. This is also dangerous if you forget to disable the monitoring part of the software, before logging into a secure area of a website. Screen shots can be taken of sensitive information that’s normally only accessible behind a secure login area. All this information (keystrokes and screen shots) is stored on your hard drive, exposing it to possible exploits from crackers or spyware.Well-written parental control software will obviously encrypt the information it logs, but crackers often decipher the encryption code in next to no time. The last thing you need is a spyware infection or an intruder on your system that can bypass the encryption of the parental control software. You don’t want a stranger going through your logs if you accidentally forgot to disable the software before entering sensitive information on the Internet. So the most important thing to remember is to disable the monitoring software before you use the computer and remember to enable it again when you’re done, otherwise there is no point in having the software on your computer in the first place.Some parental control software allows you to create different profiles for different members of the family. You can for instance have a “Child” profile that blocks inappropriate content and monitors your child’s activity on the web, a “Teen” profile that does not block any content, but only monitors your child’s activity and a “Parent” profile that does not monitor your activity or block any content. The “Teen” profile can be activated when your teenager wants to use the computer, or you can activate the “Parent” profile if you are present while your children surfs the Internet. The “Child” profile should be used to limit Internet access while you are not at home to keep an eye on your children’s Internet activity.Kaspersky Lab recently integrated a parental control module into their Internet Security suite. It does not log keystrokes or take screen shots, it only monitors HTTP traffic. To know what your child is doing on his or her computer, you only need to monitor their Internet use. It is easy to see which games they are playing and which software they are using by examining certain areas of your system, like the Program Files folder and the Add and Remove Programs section of the control panel. Clever kids will know how to wipe this information, but most programs make connections to the Internet these days, so just by examining the HTTP traffic generated by these programs, you can easily tell which programs your child is using and which websites they are visiting.The parental control module of Kaspersky Internet Security logs all the websites visited by your children, all the remote images loaded from e-mails that they read and all the servers they connect to for online gaming and software updates. If the logs contain entries from winamp.com, then your child is probably using Winamp to play music or movies. Entries from ea.com, might indicate that your child is playing some games developed by Electronic Arts. Your children will also download software from certain sites, which will give you another indication of what kind of software they are using. The fact that the software monitors HTTP traffic, means that you are not only limited to the traffic generated by a web browser or e-mail client, it monitors all Internet activity from any application.The way that Kaspersky Lab approaches parental control and monitoring software, does not compromise your online safety like your conventional child monitoring software, because there is no security holes created by keystroke logging and capturing of screen data. The logs of your HTTP traffic may still contain tracking information that you may not want to reveal to advertising companies (and their spyware programs), but the beauty of this module is that it is integrated into an Internet security suite, so you are automatically protected against unauthorised access and malicious software infections, thanks to the firewall the anti-malware shields of the software. Traffic through secure servers (HTTPS) is normally encrypted, so the monitoring software only sees the encrypted data during a secure online session like Internet banking or online shopping. I still recommend that you turn of the parental control module before transmitting sensitive information over the Internet.Up to know I basically discussed the monitoring part of parental control software. The control part allows you to block indecent content as well. Blocking inappropriate content minimises the risk of malware infections. Porn sites are often loaded with spyware, so keeping your children away from these sites, does not only protect them from exposure to harmful content, but it also protects your computer from dangerous infections. Your child’s porn surfing may be the cause of a dangerous spyware infection, something you may not be aware of (especially if you don’t have any spyware protection installed). You could easily log into your online banking account or enter sensitive information on the web, without realising that there are spyware lurking on your computer, watching your every move. Parental control software is not designed to protect your computer against malware infections, but preventing your children from accessing inappropriate websites, helps them to stay away from potentially dangerous websites, which is the number one rule in malware prevention.Proper parental control software should allow you to set up filters to block specific inappropriate content, giving you complete control over what you allow your child to access on the Internet. Kaspersky Internet Security allows you to do exactly this. Lets say you want to block access to sites containing the word “murder” in the URL. You simply add the filter “*murder*” to the Parental Control Blacklist and it will block all websites containing the word “murder” in the URL. You can also blacklist specific URL’s to prevent access to certain online chat rooms, web mail services or social community websites. Websites that carries your approval can be added to a white list to prevent the software from accidentally blocking it, or you may want to allow only specific pages from a site that’s currently on the blacklist. The flexibility of the software allows you to fine tune the parental control software to your own specific needs, enhancing the online safety of your children.So what is the message I’m trying to get across here? As I said at the beginning of this article, parental control and monitoring software remains a useful tool to keep an eye on your children’s Internet activity when you are not present. As a parent you need to understand that parental control software poses certain security risks of you do not manage the software in a responsible way. I feel that developers of parental control software should move away from keystroke logging and screen capturing and focus on HTTP monitoring instead. Parental control software developed by a company who specialises in Internet security, gives you peace of mind that the software was designed with security as a top priority. The next step for Kaspersky Lab may be to make the module optional. Not everyone wants parental control software, but if I want to add this functionality to my computer, I’d rather buy it from a developer who has been in the Internet security industry for years, than buying the software from a developer who does not have a clue about Internet security.
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<item>
<title>Forex Trading Strategies – What Are Your Options?</title>
<link>https://sxhbjms.info/forex-trading-strategies-what-are-your-options,html</link>
<comments>https://sxhbjms.info/forex-trading-strategies-what-are-your-options,html#comments</comments>
<pubDate>Wed, 29 Mar 2023 15:40:34 +0000</pubDate>
<dc:creator>admin</dc:creator>
<category><![CDATA[Uncategorized]]></category>
<guid isPermaLink="false">http://sxhbjms.info/?p=43</guid>
<description><![CDATA[Forex trading revolves around currency trading. The value of the currency can rise and fall as a result of different factors that include economics and geopolitics. The changes in the currency value are what factor in the profits for Forex traders and this is the main objective of getting into the trades. The trading strategies [...]]]></description>
<content:encoded><![CDATA[ Forex trading revolves around currency trading. The value of the currency can rise and fall as a result of different factors that include economics and geopolitics. The changes in the currency value are what factor in the profits for Forex traders and this is the main objective of getting into the trades. The trading strategies are sets of analysis used by the traders to determine whether they should sell or buy currency pairs at a given period of time.These strategies can be technical analysis charting tools based or news based. They are made of a multiple of signals that trigger the decisions whether to buy or sell the currencies a trader is interested in. The strategies are free for use or they can also be offered at a fee and are usually developed by the Forex traders themselves.The strategies can also be automated or manual. Manual systems require a trader to sit and look for signals and also interpret them so they can decide whether to sell or buy. Automated systems on the other give traders more flexibility because they can customize software to look out for specific signals and interpret them. Trading strategies may not be all that perfect in making money, but when you have a sound understanding of what they are all about, it becomes easier to adopt reliable approaches when trading in the currencies.Forex Trading Strategy Types There are so many strategies out there that can be used by Forex traders. The most important thing would be for the trader to decide what strategy matches the kind of trading experience they wish to have and what strategies offer the best signals for interpretation so the best trading moves can be taken. Below are some of the top strategies most traders use and some you should consider if you are a beginner in the markets.Forex volatility strategies – The Forex market can be volatile, meaning that the prices can make very sharp jumps. Volatility systems are created to take advantage of the price actions and are usually best for short term and quick trades. The systems are also based on volatility increase and whereas their winning percentage of trades may be higher, the profits earned per trade can be comparatively low. This strategy is best for traders and investors who understand the volatility perception.Forex trend following strategies – These strategies use market trend marketing to guide traders towards their long term trading goals. Moving average, current market price calculation and channel breakouts are commonly used to generate signals and decide the best market direction to take. Instead of predicting or forecasting prices, traders using these strategies only follow the market trend.Forex scalping strategies – Scalping in Forex involves making multiple trades with each of the trades making small profits individually. When using the scalping strategies of trading, the profits are usually anywhere between 5 to 10 pips for each trade. These strategies require constant Forex market analysis and the trader also need to place multiple trades at once. They can be pretty demanding and traders need to be relatively fast in predicting where the markets are headed so they can open and close positions in the shortest time possible.Forex pivot point strategies – Pivots make it possible to identity entry points especially for range bound traders. These points are also helpful to breakout traders and trend traders in spotting key points that need breaking for given trading move so they qualify as breakout. Traders who understand pivot and calculations around it will find these strategies quite helpful in trading currencies. It is important to remember that calculating pivot using closing prices of the short time frame reduces significance and accuracy of the point of rotation. The calculations need to be precise because they make the Forex market backbone.Forex chart pattern strategies – Charts are vital in Forex trading in assisting traders in the markets. There are different chart patterns that can be used when trading, but the most common patterns are triangle and head and shoulder. Triangle patterns occur mostly in short-term time frames and can descend, ascend or be symmetrical. Price converges with low and high creates the triangle leading into the tight price area. The head and shoulder pattern on the other hand is more like topping formation when an uptrend occurs and bottoming formation when there is downtrend. The pattern will usually complete in Head and Shoulder when the trend line is broken.Forex Renko chart strategies – Renko charts are constructed when price surpasses bottom or top of the previous brick by pre-defined amounts. When this happens, the brick is moved in the next column. White bricks are usually used when the trend is up, whereas the black ones are used when the trend is down. This type of charting is useful in identifying key resistance and also support levels. In Renko charts, time and volume really have no major role. You will find all kinds of trading strategies that are Renko chart based to assist your trades.Other Forex trading strategies you can use are the Bollinger Bands, Forex breakout, Forex support and resistance, Forex candlestick and Forex swing trading strategies.Picking the best Forex trading strategy With so many trading strategies available it can be challenging for traders, especially beginners, to decide which way to take. But using a few tips you can have an easier time choosing the best.Set trading goals and decide whether to go long term or short term. It also helps to decide whether to trade full time or part time. This way you will be able to choose the strategy that best suits you as a trading individual.Choose a unique strategy by comparing strategies and what they have in store for you. If a strategy does not seem to lie in your best interest, then it is not the right one for you.Experiment on the strategy you prefer before settling for it. Experimenting first gives a chance to have a deeper understanding of what the strategy is all about and see whether it has worked for other traders in the past or not.It is also important that you get familiar with trading styles so you can choose the perfect strategy for your trading. For instance, short term traders should consider trading styles like day trading, scalping, position trading and swing trading among others.
]]></content:encoded>
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<item>
<title>Making Online Marketing Work – How To Generate Traffic For Your Small Business</title>
<link>https://sxhbjms.info/making-online-marketing-work-how-to-generate-traffic-for-your-small-business,html</link>
<comments>https://sxhbjms.info/making-online-marketing-work-how-to-generate-traffic-for-your-small-business,html#comments</comments>
<pubDate>Sun, 05 Feb 2023 20:06:41 +0000</pubDate>
<dc:creator>admin</dc:creator>
<category><![CDATA[Uncategorized]]></category>
<category><![CDATA[accounting]]></category>
<category><![CDATA[business]]></category>
<category><![CDATA[companies]]></category>
<category><![CDATA[google]]></category>
<category><![CDATA[near me]]></category>
<category><![CDATA[offices]]></category>
<category><![CDATA[restaurant]]></category>
<category><![CDATA[sale]]></category>
<category><![CDATA[services]]></category>
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<description><![CDATA[Businesses today know that having a Web presence is a must. This is particularly true for small businesses. Getting your business known to the ever-present online community is a sure way to drive awareness and potentially sales for your growing company.First, it’s important to note a few basics of online marketing. An online business improves [...]]]></description>
<content:encoded><![CDATA[ Businesses today know that having a Web presence is a must. This is particularly true for small businesses. Getting your business known to the ever-present online community is a sure way to drive awareness and potentially sales for your growing company.First, it’s important to note a few basics of online marketing. An online business improves its “top line” by increasing the number of unique visitors to its website or its “bottom line” by increasing its “visitor-to-sale” or “visitor-to-lead” conversion rates.
Traffic generation efforts are ways an online business attracts visitors to its website. They may include online efforts such as search engine optimization, pay-per-click search engines, affiliate marketing, email campaigns, and media or offline ones such as direct mail, and public relations.On the other hand, the business may decide to spend its money on improving its “bottom line” by concentrating efforts on website conversion strategies.Whatever your goal, it’s important to know that for small companies, just having a Web site isn’t enough anymore. To be successful online, they must learn to harness search engines to make things happen. As most of us know, search engines like Google Inc., Yahoo Inc. and Microsoft Corp.’s MSN are often shoppers’ first stops when they’re looking for a product on the Web. So it’s crucial for small businesses to show up prominently in search-engine results.Search engines don’t share their ranking formulas, making it tough for small companies to figure out how to boost their site’s results. Even worse, big competitors can afford to pour lots of resources into that same effort — putting small companies at a bigger disadvantage.Tips for Getting Out ThereThe good news is that while the exact ranking formulas are a mystery, there are plenty of clues about how to improve a site’s position. Here’s are a few tips for small businesses to gain better search results:1. Express YourselfPlacing high in search results for common search phrases — known as natural, or organic, results, to differentiate them from paid ads — is getting ever more crucial. One basic way to secure a better search-engine ranking is including carefully chosen keywords in a site’s text. — the kinds of phrases people would use to find the site with a search engine (e.g. product and service description).2. Links, links and more linksAnother big factor in search-engine results is the number of Web sites that link to a company’s site that are highly ranked by the search engines. The more such sites, the better. The words used by other sites in links also factor highly into search results.3. Get Some HelpFor many small businesses, optimizing and asking for links can get technical and time-consuming. So an industry has sprung up in recent years to help businesses with their search results. These companies — called search-engine optimizers, or SEOs — come in many versions. Some are full service, handling everything from redesigning a Web site to writing content to determining which keywords are best to persuading other Web sites to post links. The fees vary depending on how much work a site needs and how competitive it is already.4. Advertise!Ads are another possibility. Marketing experts advise that most businesses are best served by complementing optimization with some paid ads on search engines. It also can be a faster route to getting good exposure in search engines. Most major search engines now offer paid ads, such as pay-per-click ads, where the Web site pays a set fee every time someone clicks on its ad. Paid results appear right next to natural search-engine results, usually under a “sponsored ads” heading.And these tips are just a start. Do some of your own research by visiting blogs and reading up on some of the online strategies other small businesses are employing to drive greater traffic – and better results – for their investments.
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<title>An Inside Look at the Importance of a Smile in Sales</title>
<link>https://sxhbjms.info/an-inside-look-at-the-importance-of-a-smile-in-sales,html</link>
<comments>https://sxhbjms.info/an-inside-look-at-the-importance-of-a-smile-in-sales,html#comments</comments>
<pubDate>Tue, 18 Oct 2022 06:26:13 +0000</pubDate>
<dc:creator>admin</dc:creator>
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<description><![CDATA[If you’re in sales, then you’ve probably heard all sorts of advice, from “don’t oversell” to “focus on solving problems.” However, one of the best pieces of advice that many forget is to smile! After all, your smile is one of the first features people notice about you, and it plays an essential role in [...]]]></description>
<content:encoded><![CDATA[If you’re in sales, then you’ve probably heard all sorts of advice, from “don’t oversell” to “focus on solving problems.” However, one of the best pieces of advice that many forget is to smile! After all, your smile is one of the first features people notice about you, and it plays an essential role in the first impression you make. Keep reading to learn all about the importance of a smile in sales (as well as how cosmetic dentistry can help!).
Smile: Your Sale Depends on It!
Knowing your product and knowing your audience are key in sales. However, you don’t get far if your client doesn’t trust you or believe you. That’s why it’s so important to make a good first impression! Here are a few ways a smile can help:
• Smiling is more powerful than you might think – One study found that smiling has the same effect on our brain as $25,000 in cash!
• Smiling communicates your state of mind – Smiling is a non-verbal cue that you are happy to be where you are, that you are confident in your product, and that you are ready and willing to help.
• Smiling creates a ripple effect of positivity – Have you ever seen a friend yawn and done the same? Or seen someone take a sip of water and immediately realized you’re thirsty? Thanks to the mirroring neurons in our brains, we naturally mimic the behavior of those around us.
But What If You Don’t Like Your Smile?
If you don’t like your smile, don’t worry – that’s where cosmetic dentistry comes in. Whether you’re struggling with misaligned, misshapen, cracked, or otherwise imperfect teeth, your smile goals aren’t out of reach. The first step? Scheduling an appointment with a skilled cosmetic dentist. For both my father and myself, providing high-quality, personalized, and judgment-free dentistry is a passion. There’s truly nothing better than seeing someone walk out of our office with a dazzling, confident smile! So, don’t wait to make your dream smile a reality – it could make all of the difference when it comes to your personal and professional life!
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<title>The Best Job In The World?</title>
<link>https://sxhbjms.info/the-best-job-in-the-world,html</link>
<comments>https://sxhbjms.info/the-best-job-in-the-world,html#comments</comments>
<pubDate>Tue, 18 Oct 2022 06:25:21 +0000</pubDate>
<dc:creator>admin</dc:creator>
<category><![CDATA[Uncategorized]]></category>
<category><![CDATA[Adventure Travel]]></category>
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<description><![CDATA[1999 was probably the worst year of my professional life. Unsatisfying office jobs followed by long periods of unemployment and claiming benefits. I’d also missed out on an opportunity to train as a Microsoft certified programmer because I was unable to find a placement. The dream of making my way into the world of employment [...]]]></description>
<content:encoded><![CDATA[1999 was probably the worst year of my professional life. Unsatisfying office jobs followed by long periods of unemployment and claiming benefits. I’d also missed out on an opportunity to train as a Microsoft certified programmer because I was unable to find a placement. The dream of making my way into the world of employment had turned into an absolute nightmare, at times I felt like a total failure.
Towards the end of 1999 an opportunity arose for me to work in a casino. I’d always loved card games after seeing the glitz and glamour of casinos in James Bond movies. Dissatisfied with life in Northern Ireland, at the age of just 20, I packed a couple of suitcases and ended up going to the Isle of Man to train as a croupier (casino dealer) in January 2000. 18 months later I was working on my first cruise ship, and 18 months after that I was boarding the QE2 (the most famous ship of them all) to do a world cruise.
For a young man from a housing estate in Antrim, Northern Ireland this was beyond even my wildest dreams. On a ferry from Belfast to Liverpool in 1997, I’d once seen a pontoon table and croupier and dreamt what it may be to work as a casino dealer on the high seas.
Everything aboard the QE2 was as you would expect, starting with Captain Ron Warwick, who looked exactly what the captain of the QE2 should look like (Google the name if you don’t believe me). Passenger facing crew were immaculate in their appearance. I could probably have shaved with the crease on my pressed tuxedo shirts, and on a number of occassions when I had been sunburnt in port, I could feel the creases cutting into my tender skin as I dealt the cards that evening in the casino.
The great thing for croupiers on cruise ships is that they only work when the ship is in international waters, in port, the casino must close, and casino staff are free to do pretty much whatever they want. Casino staff have a cabin steward who cleans their cabin and takes away their dirty laundry and brings it back fresh each day. We did a 103 day world cruise which included stops in places like Hong Kong, Sydney, Cape Town, Hawaii, Mauritius, Nagasaki, Tahiti and Singapore to name a few. I managed to do some amazing excursions like diving in the great barrier reef, quad biking in the Namibian desert, and dining in all sorts of fine restaurants, trying delicacies like Springbok, Kangaroo, Crocodile and Kobe beef. We made stops in 5 continents, crossed the equator and even experienced living a Tuesday in consequetive days when we crossed the world timeline. Imagine that, you go to bed on Tuesday night, wake up the following morning and its Tuesday again, but this was far from groundhog day.
The role in the casino was not about taking passengers’ money like in a land-based casino, it was about providing them with fun and entertainment. The passengers were friendly and pleasant, many of them being extremely successful people (I understand the lowest cabin cost for a world cruise on the QE2 was about $50,000 in 2003). A lot of the passengers had never played in a casino and were fascinated to learn and experience the one onboard. Just getting to know some of these people was an experience in itself, and a large part of the role in the casino was simply to entertain them whilst they were in the casino.
There were also celebrity passengers. We would finish work and go to the crew/members bar where we would have guest entertainers like the late Des O’Connor and the magician, the late Paul Daniels down to have a drink. God bless them both.
Was my job the best job in the world? Maybe not for everyone, but it was beyond even my wildest dreams and the 6 month experience, as well as the amazing people I met will be something I treasure forever. I was very lucky to have lived this experience and will always be incredibly grateful for it.
Many years have passed since then and I’ve always missed the buzz of casinos which is how Fun 21 Casino Hire was created in 2021. My celebrities now are anyone who hires the No Money Fun Casino that I provide for parties and celebrations, and I aim to give the same experience that you would expect onboard the QE2.
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<title>Avoiding a bad home in advance</title>
<link>https://sxhbjms.info/avoiding-a-bad-home-in-advance,html</link>
<comments>https://sxhbjms.info/avoiding-a-bad-home-in-advance,html#comments</comments>
<pubDate>Tue, 18 Oct 2022 06:24:30 +0000</pubDate>
<dc:creator>admin</dc:creator>
<category><![CDATA[Uncategorized]]></category>
<category><![CDATA[Building]]></category>
<category><![CDATA[Buying]]></category>
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<description><![CDATA[Avoiding a bad home in advance. Have you ever had a client who was a buyer “in today’s market” make an offer, get the offer accepted, only to back out after a bad home inspection? Well.. in order to limit this there are some things you as a Realtor can look for while showing the [...]]]></description>
<content:encoded><![CDATA[Avoiding a bad home in advance.
Have you ever had a client who was a buyer “in today’s market” make an offer, get the offer accepted, only to back out after a bad home inspection? Well.. in order to limit this there are some things you as a Realtor can look for while showing the home to your client that are definitely red flags, and at least could be brought up so the client isn’t surprised by a bad report. As a home Inspector and owner of SafeHome Home Inspections (www.safetulsa.com) the easiest thing to look at for somebody who is not trained is a bad electric panel.
A “Bad” electric panel in the eyes of any home inspector means “unsafe” or less safe than other panels. It has been determined by studies, lawsuits, etc that these panels are not desirable.
Here is a list of bad panels that are very common in the Tulsa area. These panels are likely present in your local market as well, and every or nearly every home inspector will call them out in the report as in need of further evaluation for replacement: Zinsco, FPE (Federal Pacific Electric) Stab-lok, Challenger. These are the most common “bad” panels that I run into here in Tulsa.
You don’t need to do very much work to identify these panels, oftentimes they are labeled somewhere in plain sight. A word of caution though, the access door is fairly easy to open most of the time but you should never open the deadpan front cover, It’s dangerous and would require tools anyway and you might as well leave something for the inspector to do .
I could go into detail about why these electric panels are dangerous and the different studies that have been done about them over the years but why bore you with that? If you want more information you can do a quick google search on any of these brands or look up one of the main studies by Mechanical and Materials engineer Dr. Jesse Aronstein titled “Hazardous FPE circuit breakers and panels: Information for Homeowners, Inspectors, and Electricians”
While you may not have to avoid a home like this completely, letting the buyer know in advance will at least prepare them so there isn’t a shock on the report, and who knows, maybe a seller will still be willing to change out the panel “in today’s market”. If so, that’s a major win for the customer and a great value to your client.
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<title>Microsoft Excel to Power BI: Why you should migrate your data and reports.</title>
<link>https://sxhbjms.info/microsoft-excel-to-power-bi-why-you-should-migrate-your-data-and-reports,html</link>
<comments>https://sxhbjms.info/microsoft-excel-to-power-bi-why-you-should-migrate-your-data-and-reports,html#comments</comments>
<pubDate>Tue, 18 Oct 2022 06:23:49 +0000</pubDate>
<dc:creator>admin</dc:creator>
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<category><![CDATA[Auto Loans]]></category>
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<description><![CDATA[Microsoft Excel comes to mind when considering a suitable reporting tool for businesses. Excel has been a natural choice for years because of its data organization and analysis capacity. However, as systems change and the demands for data analytics become more complex, it has become clear that the software has some limitations, hence it is [...]]]></description>
<content:encoded><![CDATA[Microsoft Excel comes to mind when considering a suitable reporting tool for businesses. Excel has been a natural choice for years because of its data organization and analysis capacity. However, as systems change and the demands for data analytics become more complex, it has become clear that the software has some limitations, hence it is necessary to shift from excel to power bi.
For organisations, Microsoft’s Power BI provides robust analytics and reporting features. Power BI delivers significantly more insight than Excel thanks to faster experimentation with visualisations, statistical functions, and calculations across large datasets and the capability to derive answers instantly through the quick recombination of fields.
Listed below are a few advantages of moving from excel to power bi:
Excel to Power bi – Accessing and Storing Large Quantity of Data
Microsoft Excel can perform simple and complex arithmetic operations and functions. However, its effectiveness wanes when you have enormous amounts of data that cannot be opened. This makes it less than ideal.
You can view, analyse, and visualise the more significant data sets that Excel struggles to manage with Power BI’s impressive comprehension capabilities. Not only are these things possible, but your files can also be stored and analysed using only 50 megabytes. To import and cache your data inside a .PBIX file, Power BI makes use of robust comprehension algorithms.
Efficiency is one of the most apparent reasons why Power BI is such a valuable tool. It eliminates the need to aggregate or reduce the size of large datasets to show a more comprehensive analysis. Instead, all the most minute details and summaries can coexist in one file and be evaluated through drill-downs.
In addition to having a massive amount of storage space, you can also edit and prepare your data. Many tasks are made simple by Power BI.
Excel to Power bi – Data Protection
Any business has always placed a high priority on data security. For all kinds of organisations, big or small, the growing threats of data theft, unauthorised access, and invasion by foreign entities have become major concerns. Excel has features that safeguard your data. Excel limits access to files, sheets, or any worksheet as part of security measures.
The user can keep any document locked to prevent unauthorised personnel from accessing the data. The read-only option prevents external parties from editing or otherwise altering the document. Excel does provide security features, but they are basic and lack more sophisticated features.
In contrast, Power BI offers data protection features that are highly dependable, scalable, and responsive to current business requirements. Power BI has the industry’s best built-in security control. Role-based authentication, cloud security, risk monitoring, risk identification, and network security are a few of the security features that Power BI offers.
Compared to Excel security features, Power BI’s data security measures are unquestionably more detailed and trustworthy.
Excel and Power BI provide analytics features, but in comparison, Power BI’s presentation of the visuals and analytical results is much more thorough and appealing. Excel offers basic analytical features, whereas Power BI provides advanced, business-focused analytical features.
Although some of the more recent charts are available in Excel, they cannot connect to the data model. Excel’s portfolio does not currently include some of the newest trending charts at the application level. It only has restricted access to the data model as a result.
However, Power BI has all the features necessary to satisfy customers’ new demands interactively. With the help of Power BI, an organisation can access real-time dashboards, performance indicators, and an alert system. Using data from the past, the organisation can visualise the present and future data.
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<title>Seven Tips For A Long And Healthy Life</title>
<link>https://sxhbjms.info/seven-tips-for-a-long-and-healthy-life,html</link>
<comments>https://sxhbjms.info/seven-tips-for-a-long-and-healthy-life,html#comments</comments>
<pubDate>Tue, 18 Oct 2022 06:23:16 +0000</pubDate>
<dc:creator>admin</dc:creator>
<category><![CDATA[Uncategorized]]></category>
<category><![CDATA[Acne]]></category>
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<category><![CDATA[Cosmetic Surgery]]></category>
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<description><![CDATA[However great as current clinical innovation may be, it can never save you from the issues brought about by a way of life that is unfortunate. Rather than getting a cutting edge clinical fix for each issue, it is much better to live so that you will scarcely at any point become sick. An ounce [...]]]></description>
<content:encoded><![CDATA[However great as current clinical innovation may be, it can never save you from the issues brought about by a way of life that is unfortunate. Rather than getting a cutting edge clinical fix for each issue, it is much better to live so that you will scarcely at any point become sick.
An ounce of counteraction is positively better compared to a pound of fix. The following are seven hints on the best way to carry on with a long and sound life. Moreover, the very way of life that assists you with staying away from disease additionally assists you with shedding pounds.
Get Sufficient Activity 
In the past individuals needed to involve their actual bodies throughout their typical work. Be that as it may, today somebody might get up, go to work in a vehicle, then plunk down, get up to return home in the vehicle and while showing up at home, plunk down again until the end of the day. In such a daily existence there is no actual work. This actual latency is one of the fundamental explanations behind a large group of infections. Sport, running. strolling and different things should be added to our life in the event that our ordinary work doesn’t expect us to truly strive. I
Fall asleep when you feel drowsy 
This might sound straightforward, yet many individuals keep awake until late in any event, when their body is letting them know that the time has come to rest. Yoga and Ayurvedic specialists additionally say that dozing in the evening and be dynamic during the day is better. Notwithstanding, individuals, for example, understudies will take espresso and energizers to concentrate until quite a bit later. Others foster the propensity for staying dynamic around evening time and dozing during the day. While we can do this, it in the long run negatively affects wellbeing. Elective wellbeing specialists say that this sort of unnatural living is one of the contributing variables in the causation of malignant growth and different sicknesses
Eat when you feel hungry 
This is likewise a basic thought, yet by and by we frequently conflict with the messages of the body. Assuming you eat without much forethought or because of prevailing difficulty at specific time, in any event, when you have no genuine hunger, then you won’t process your food appropriately. Sharpness and heartburn start, and this adds to the probability of other more intricate infections flourishing. Having a craving is really an indication of good wellbeing, however in the event that you have no hunger you ought to stand by a little and, eat. (On the off chance that you have no craving even in the wake of anticipating a sensible measure of time, then, at that point, you ought to counsel a specialist since something is off-base.)
4.Fast on a Normal, Deliberate Premise
Assuming you would request that any individual work 365 days out of each year with no rest, they would whine and say that they should have some rest or probably they will separate. Be that as it may, we have never tried to get some information about our stomach related organs which we urge to work a large number of days without a rest. They can’t fight the manner in which an individual would to his chief, however they really do give us flags that they can’t work relentless. At the point when we overlook those signs regardless constrain them to work, those organs separate. For that reason intermittent fasting is fundamental. Cease from eating for one complete day. This gives a rest to your stomach related organs and furthermore helps in the disposal of squanders from your body. Standard fasting permits an individual to acquire additional time for scholarly or otherworldly pursuits. Fasting isn’t so much for loners in a cavern, however is a reasonable practice that anybody can rehearse.
Wash with cool water prior to heading to sleep 
As referenced above, appropriate rest is fundamental for the upkeep of wellbeing. On the off chance that you wash your significant engine and tactile organs (hands, arms, eyes, legs, mouth, private parts) before rest utilizing cool water, this will loosen up you and set you up for profound rest.
Perform contemplation consistently 
Your body is connected to your brain. Large numbers of the sicknesses of this period are psychosomatic. Stress and nervousness negatively affect our actual wellbeing. Contemplation is a psychological activity which, in addition to other things, permits you to disengage yourself from the concerns of life. Become familiar with a straightforward procedure and do it consistently.
Rise and shine early consistently 
Yet again the old precept, “Right on time to bed, ahead of schedule to rise makes an individual solid, well off and savvy.” I couldn’t say whether it will make you rich, yet it will positively make you sound. Your body needs barely sufficient rest, not to an extreme and not excessively little.
Follow these tips and you can’t turn out badly.
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<title>Importance of Numerical Data Analysis</title>
<link>https://sxhbjms.info/importance-of-numerical-data-analysis,html</link>
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<pubDate>Mon, 21 Dec 2020 18:04:59 +0000</pubDate>
<dc:creator>admin</dc:creator>
<category><![CDATA[Uncategorized]]></category>
<category><![CDATA[Analysis]]></category>
<category><![CDATA[Importance]]></category>
<category><![CDATA[information]]></category>
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<description><![CDATA[Numerical data is of paramount importance in the world of mathematics. At times, it can be difficult to identify numerical data. In this article, we are going to take a look at the importance of numerical data analysis. This will help you improve your understanding of this type of approach to data. Read on to [...]]]></description>
<content:encoded><![CDATA[Numerical data is of paramount importance in the world of mathematics. At times, it can be difficult to identify numerical data. In this article, we are going to take a look at the importance of numerical data analysis. This will help you improve your understanding of this type of approach to data. Read on to find out more.
Types of Data
As far as mathematics is concerned, data refers to the collected information. In most cases, this information is used to discuss a hypothesis or make a scientific guess in an experiment. For example, this information may be related to the number of movies, the number of topics, hair color, and so on. Typically, it is possible to categorize data into different groups based on many factors. Let’s go into details.
What Is Numerical Data?
In simple words, numerical data refers to information that can be measured. In most cases, it is given in the form of numbers. However, different types of data can be found in the form of numbers. For example, it may refer to the number of people who watch a movie in a theatre over a week or month.
There are many ways to identify this type of information. For example, you can find out if the data can be added to the database you already have. The beauty of data is that you can perform different types of mathematical operations on it. Another sign of numerical data is that it is possible to represent answers in decimal or fraction form. Similarly, if the information can be categorized, it will be called categorical info.
For example, if you have the measurement of 6 ladders, you can get an average height or you can just give the height information in descending or ascending order. The reason is that this type of data is numerical.
Importance of Numerical Data in Research?
Researchers give a lot of importance to this type of information. The reason is that it is compatible with the majority of statistical techniques. Apart from this, it can help make the research process a lot easier. During product development, researchers make use of TURF analysis in order to find out if a product or service satisfies the target market.
What is the Numerical Data Analysis?
This type of environment analysis involves the use of mathematical calculations. The idea is to get approximate solutions and reduce the chances of errors. Apart from this, numerical data is used in a lot of fields including physical science and engineering.
How is Analysis Useful?
In many businesses, analysis of data is of paramount importance to get a better understanding of organizational problems. Apart from days, it helps explore data in several ways. In its basic form, data refers to only facts and figures. Once it is analyzed, it provides useful information for different applications.
Is it an Ongoing Process?
This type of analysis is an ongoing interactive process. The collection and analysis of data is done almost simultaneously.
In short, hopefully, this article will help you understand the importance of numerical data analysis.
If you want know more about numbers information and information about numbers, you can check out Numbers Data.
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