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.offcanvas{background-color:transparent!important;border:0!important;flex-grow:1;height:auto!important;position:static;transform:none!important;transition:none;visibility:visible!important;width:auto!important;z-index:auto}.navbar-expand .offcanvas .offcanvas-header{display:none}.navbar-expand .offcanvas .offcanvas-body{display:flex;flex-grow:0;overflow-y:visible;padding:0}.navbar-dark,.navbar[data-bs-theme=dark]{--bs-navbar-color:#fff;--bs-navbar-hover-color:hsla(0,0%,100%,.75);--bs-navbar-disabled-color:hsla(0,0%,100%,.25);--bs-navbar-active-color:#fff;--bs-navbar-brand-color:#fff;--bs-navbar-brand-hover-color:#fff;--bs-navbar-toggler-border-color:hsla(0,0%,100%,.1)}.navbar-dark,.navbar[data-bs-theme=dark],[data-bs-theme=dark] .navbar-toggler-icon{--bs-navbar-toggler-icon-bg:url("data:image/svg+xml;charset=utf-8,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 30 30'%3E%3Cpath stroke='%23fff' stroke-linecap='round' stroke-miterlimit='10' stroke-width='2' d='M4 7h22M4 15h22M4 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.nav-link.active{background-color:var(--bs-card-bg);border-bottom-color:var(--bs-card-bg)}.card-header-pills{margin-left:calc(var(--bs-card-cap-padding-x)*-.5);margin-right:calc(var(--bs-card-cap-padding-x)*-.5)}.card-img-overlay{border-radius:var(--bs-card-inner-border-radius);bottom:0;left:0;padding:var(--bs-card-img-overlay-padding);position:absolute;right:0;top:0}.card-img,.card-img-bottom,.card-img-top{width:100%}.card-img,.card-img-top{border-top-left-radius:var(--bs-card-inner-border-radius);border-top-right-radius:var(--bs-card-inner-border-radius)}.card-img,.card-img-bottom{border-bottom-left-radius:var(--bs-card-inner-border-radius);border-bottom-right-radius:var(--bs-card-inner-border-radius)}.card-group>.card{margin-bottom:var(--bs-card-group-margin)}@media(min-width:576px){.card-group{display:flex;flex-flow:row wrap}.card-group>.card{flex:1 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0L8 10.293l5.646-5.647a.5.5 0 0 1 .708.708l-6 6a.5.5 0 0 1-.708 0l-6-6a.5.5 0 0 1 0-.708z'/%3E%3C/svg%3E");--bs-accordion-btn-focus-box-shadow:0 0 0 0.25rem rgba(76,38,154,.25);--bs-accordion-body-padding-x:1.25rem;--bs-accordion-body-padding-y:1rem;--bs-accordion-active-color:#44228b;--bs-accordion-active-bg:#ede9f5}.accordion-button{align-items:center;background-color:var(--bs-accordion-btn-bg);border:0;border-radius:0;color:var(--bs-accordion-btn-color);display:flex;font-size:1rem;overflow-anchor:none;padding:var(--bs-accordion-btn-padding-y) var(--bs-accordion-btn-padding-x);position:relative;text-align:left;transition:var(--bs-accordion-transition);width:100%}@media(prefers-reduced-motion:reduce){.accordion-button{transition:none}}.accordion-button:not(.collapsed){background-color:var(--bs-accordion-active-bg);box-shadow:inset 0 calc(var(--bs-accordion-border-width)*-1) 0 var(--bs-accordion-border-color);color:var(--bs-accordion-active-color)}.accordion-button:not(.collapsed):after{background-image:var(--bs-accordion-btn-active-icon);transform:var(--bs-accordion-btn-icon-transform)}.accordion-button:after{background-image:var(--bs-accordion-btn-icon);background-repeat:no-repeat;background-size:var(--bs-accordion-btn-icon-width);content:"";flex-shrink:0;height:var(--bs-accordion-btn-icon-width);margin-left:auto;transition:var(--bs-accordion-btn-icon-transition);width:var(--bs-accordion-btn-icon-width)}@media(prefers-reduced-motion:reduce){.accordion-button:after{transition:none}}.accordion-button:hover{z-index:2}.accordion-button:focus{box-shadow:var(--bs-accordion-btn-focus-box-shadow);outline:0;z-index:3}.accordion-header{margin-bottom:0}.accordion-item{background-color:var(--bs-accordion-bg);border:var(--bs-accordion-border-width) solid var(--bs-accordion-border-color);color:var(--bs-accordion-color)}.accordion-item:first-of-type{border-top-left-radius:var(--bs-accordion-border-radius);border-top-right-radius:var(--bs-accordion-border-radius)}.accordion-item:first-of-type>.accordion-header .accordion-button{border-top-left-radius:var(--bs-accordion-inner-border-radius);border-top-right-radius:var(--bs-accordion-inner-border-radius)}.accordion-item:not(:first-of-type){border-top:0}.accordion-item:last-of-type{border-bottom-left-radius:var(--bs-accordion-border-radius);border-bottom-right-radius:var(--bs-accordion-border-radius)}.accordion-item:last-of-type>.accordion-header .accordion-button.collapsed{border-bottom-left-radius:var(--bs-accordion-inner-border-radius);border-bottom-right-radius:var(--bs-accordion-inner-border-radius)}.accordion-item:last-of-type>.accordion-collapse{border-bottom-left-radius:var(--bs-accordion-border-radius);border-bottom-right-radius:var(--bs-accordion-border-radius)}.accordion-body{padding:var(--bs-accordion-body-padding-y) var(--bs-accordion-body-padding-x)}.accordion-flush>.accordion-item{border-left:0;border-radius:0;border-right:0}.accordion-flush>.accordion-item:first-child{border-top:0}.accordion-flush>.accordion-item:last-child{border-bottom:0}.accordion-flush>.accordion-item>.accordion-collapse,.accordion-flush>.accordion-item>.accordion-header .accordion-button,.accordion-flush>.accordion-item>.accordion-header .accordion-button.collapsed{border-radius:0}[data-bs-theme=dark] .accordion-button:after{--bs-accordion-btn-icon:url("data:image/svg+xml;charset=utf-8,%3Csvg xmlns='http://www.w3.org/2000/svg' fill='%23947dc2' viewBox='0 0 16 16'%3E%3Cpath fill-rule='evenodd' d='M1.646 4.646a.5.5 0 0 1 .708 0L8 10.293l5.646-5.647a.5.5 0 0 1 .708.708l-6 6a.5.5 0 0 1-.708 0l-6-6a.5.5 0 0 1 0-.708z'/%3E%3C/svg%3E");--bs-accordion-btn-active-icon:url("data:image/svg+xml;charset=utf-8,%3Csvg xmlns='http://www.w3.org/2000/svg' fill='%23947dc2' viewBox='0 0 16 16'%3E%3Cpath fill-rule='evenodd' d='M1.646 4.646a.5.5 0 0 1 .708 0L8 10.293l5.646-5.647a.5.5 0 0 1 .708.708l-6 6a.5.5 0 0 1-.708 0l-6-6a.5.5 0 0 1 0-.708z'/%3E%3C/svg%3E")}.breadcrumb{--bs-breadcrumb-padding-x:0;--bs-breadcrumb-padding-y:0;--bs-breadcrumb-margin-bottom:1rem;--bs-breadcrumb-bg: ;--bs-breadcrumb-border-radius: ;--bs-breadcrumb-divider-color:#6c757d;--bs-breadcrumb-item-padding-x:0.5rem;--bs-breadcrumb-item-active-color:#6c757d;background-color:var(--bs-breadcrumb-bg);border-radius:var(--bs-breadcrumb-border-radius);display:flex;flex-wrap:wrap;font-size:var(--bs-breadcrumb-font-size);list-style:none;margin-bottom:var(--bs-breadcrumb-margin-bottom);padding:var(--bs-breadcrumb-padding-y) var(--bs-breadcrumb-padding-x)}.breadcrumb-item+.breadcrumb-item{padding-left:var(--bs-breadcrumb-item-padding-x)}.breadcrumb-item+.breadcrumb-item:before{color:var(--bs-breadcrumb-divider-color);content:var(--bs-breadcrumb-divider,"/");float:left;padding-right:var(--bs-breadcrumb-item-padding-x)}.breadcrumb-item.active{color:var(--bs-breadcrumb-item-active-color)}.pagination{--bs-pagination-padding-x:0.75rem;--bs-pagination-padding-y:0.375rem;--bs-pagination-font-size:1rem;--bs-pagination-color:var(--bs-link-color);--bs-pagination-bg:#fff;--bs-pagination-border-width:1px;--bs-pagination-border-color:#dee2e6;--bs-pagination-border-radius:0.375rem;--bs-pagination-hover-color:var(--bs-link-hover-color);--bs-pagination-hover-bg:#e9ecef;--bs-pagination-hover-border-color:#dee2e6;--bs-pagination-focus-color:var(--bs-link-hover-color);--bs-pagination-focus-bg:#e9ecef;--bs-pagination-focus-box-shadow:0 0 0 0.25rem rgba(76,38,154,.25);--bs-pagination-active-color:#fff;--bs-pagination-active-bg:#4c269a;--bs-pagination-active-border-color:#4c269a;--bs-pagination-disabled-color:#6c757d;--bs-pagination-disabled-bg:#fff;--bs-pagination-disabled-border-color:#dee2e6;display:flex;list-style:none;padding-left:0}.page-link{background-color:var(--bs-pagination-bg);border:var(--bs-pagination-border-width) solid var(--bs-pagination-border-color);color:var(--bs-pagination-color);display:block;font-size:var(--bs-pagination-font-size);padding:var(--bs-pagination-padding-y) var(--bs-pagination-padding-x);position:relative;text-decoration:none;transition:color .15s ease-in-out,background-color .15s ease-in-out,border-color .15s ease-in-out,box-shadow .15s ease-in-out}@media(prefers-reduced-motion:reduce){.page-link{transition:none}}.page-link:hover{background-color:var(--bs-pagination-hover-bg);border-color:var(--bs-pagination-hover-border-color);color:var(--bs-pagination-hover-color);z-index:2}.page-link:focus{background-color:var(--bs-pagination-focus-bg);box-shadow:var(--bs-pagination-focus-box-shadow);color:var(--bs-pagination-focus-color);outline:0;z-index:3}.active>.page-link,.page-link.active{background-color:var(--bs-pagination-active-bg);border-color:var(--bs-pagination-active-border-color);color:var(--bs-pagination-active-color);z-index:3}.disabled>.page-link,.page-link.disabled{background-color:var(--bs-pagination-disabled-bg);border-color:var(--bs-pagination-disabled-border-color);color:var(--bs-pagination-disabled-color);pointer-events:none}.page-item:not(:first-child) .page-link{margin-left:-1px}.page-item .page-link{border-radius:var(--bs-pagination-border-radius)}.pagination-lg{--bs-pagination-padding-x:1.5rem;--bs-pagination-padding-y:0.75rem;--bs-pagination-font-size:1.25rem;--bs-pagination-border-radius:0.5rem}.pagination-sm{--bs-pagination-padding-x:0.5rem;--bs-pagination-padding-y:0.25rem;--bs-pagination-font-size:0.875rem;--bs-pagination-border-radius:0.25rem}.badge{--bs-badge-padding-x:0.65em;--bs-badge-padding-y:0.35em;--bs-badge-font-size:0.75em;--bs-badge-font-weight:700;--bs-badge-color:#fff;--bs-badge-border-radius:0.375rem;border-radius:var(--bs-badge-border-radius);color:var(--bs-badge-color);display:inline-block;font-size:var(--bs-badge-font-size);font-weight:var(--bs-badge-font-weight);line-height:1;padding:var(--bs-badge-padding-y) var(--bs-badge-padding-x);text-align:center;vertical-align:baseline;white-space:nowrap}.badge:empty{display:none}.btn .badge{position:relative;top:-1px}.alert{--bs-alert-bg:transparent;--bs-alert-padding-x:1rem;--bs-alert-padding-y:1rem;--bs-alert-margin-bottom:1rem;--bs-alert-color:inherit;--bs-alert-border-color:transparent;--bs-alert-border:1px solid var(--bs-alert-border-color);--bs-alert-border-radius:0.375rem;--bs-alert-link-color:inherit;background-color:var(--bs-alert-bg);border:var(--bs-alert-border);border-radius:var(--bs-alert-border-radius);color:var(--bs-alert-color);margin-bottom:var(--bs-alert-margin-bottom);padding:var(--bs-alert-padding-y) var(--bs-alert-padding-x);position:relative}.alert-heading{color:inherit}.alert-link{color:var(--bs-alert-link-color);font-weight:700}.alert-dismissible{padding-right:3rem}.alert-dismissible .btn-close{padding:1.25rem 1rem;position:absolute;right:0;top:0;z-index:2}.alert-primary{--bs-alert-color:var(--bs-primary-text-emphasis);--bs-alert-bg:var(--bs-primary-bg-subtle);--bs-alert-border-color:var(--bs-primary-border-subtle);--bs-alert-link-color:var(--bs-primary-text-emphasis)}.alert-secondary{--bs-alert-color:var(--bs-secondary-text-emphasis);--bs-alert-bg:var(--bs-secondary-bg-subtle);--bs-alert-border-color:var(--bs-secondary-border-subtle);--bs-alert-link-color:var(--bs-secondary-text-emphasis)}.alert-success{--bs-alert-color:var(--bs-success-text-emphasis);--bs-alert-bg:var(--bs-success-bg-subtle);--bs-alert-border-color:var(--bs-success-border-subtle);--bs-alert-link-color:var(--bs-success-text-emphasis)}.alert-info{--bs-alert-color:var(--bs-info-text-emphasis);--bs-alert-bg:var(--bs-info-bg-subtle);--bs-alert-border-color:var(--bs-info-border-subtle);--bs-alert-link-color:var(--bs-info-text-emphasis)}.alert-warning{--bs-alert-color:var(--bs-warning-text-emphasis);--bs-alert-bg:var(--bs-warning-bg-subtle);--bs-alert-border-color:var(--bs-warning-border-subtle);--bs-alert-link-color:var(--bs-warning-text-emphasis)}.alert-danger{--bs-alert-color:var(--bs-danger-text-emphasis);--bs-alert-bg:var(--bs-danger-bg-subtle);--bs-alert-border-color:var(--bs-danger-border-subtle);--bs-alert-link-color:var(--bs-danger-text-emphasis)}.alert-light{--bs-alert-color:var(--bs-light-text-emphasis);--bs-alert-bg:var(--bs-light-bg-subtle);--bs-alert-border-color:var(--bs-light-border-subtle);--bs-alert-link-color:var(--bs-light-text-emphasis)}.alert-dark{--bs-alert-color:var(--bs-dark-text-emphasis);--bs-alert-bg:var(--bs-dark-bg-subtle);--bs-alert-border-color:var(--bs-dark-border-subtle);--bs-alert-link-color:var(--bs-dark-text-emphasis)}@keyframes progress-bar-stripes{0%{background-position-x:1rem}}.progress,.progress-stacked{--bs-progress-height:1rem;--bs-progress-font-size:0.75rem;--bs-progress-bg:#e9ecef;--bs-progress-border-radius:0.375rem;--bs-progress-box-shadow:inset 0 1px 2px rgba(0,0,0,.075);--bs-progress-bar-color:#fff;--bs-progress-bar-bg:#4c269a;--bs-progress-bar-transition:width 0.6s ease;background-color:var(--bs-progress-bg);border-radius:var(--bs-progress-border-radius);display:flex;font-size:var(--bs-progress-font-size);height:var(--bs-progress-height);overflow:hidden}.progress-bar{background-color:var(--bs-progress-bar-bg);color:var(--bs-progress-bar-color);display:flex;flex-direction:column;justify-content:center;overflow:hidden;text-align:center;transition:var(--bs-progress-bar-transition);white-space:nowrap}@media(prefers-reduced-motion:reduce){.progress-bar{transition:none}}.progress-bar-striped{background-image:linear-gradient(45deg,hsla(0,0%,100%,.15) 25%,transparent 0,transparent 50%,hsla(0,0%,100%,.15) 0,hsla(0,0%,100%,.15) 75%,transparent 0,transparent);background-size:var(--bs-progress-height) var(--bs-progress-height)}.progress-stacked>.progress{overflow:visible}.progress-stacked>.progress>.progress-bar{width:100%}.progress-bar-animated{animation:progress-bar-stripes 1s linear infinite}@media(prefers-reduced-motion:reduce){.progress-bar-animated{animation:none}}.list-group{--bs-list-group-color:#212529;--bs-list-group-bg:#fff;--bs-list-group-border-color:rgba(0,0,0,.125);--bs-list-group-border-width:1px;--bs-list-group-border-radius:0.375rem;--bs-list-group-item-padding-x:1rem;--bs-list-group-item-padding-y:0.5rem;--bs-list-group-action-color:#495057;--bs-list-group-action-hover-color:#495057;--bs-list-group-action-hover-bg:#f8f9fa;--bs-list-group-action-active-color:#212529;--bs-list-group-action-active-bg:#e9ecef;--bs-list-group-disabled-color:#6c757d;--bs-list-group-disabled-bg:#fff;--bs-list-group-active-color:#fff;--bs-list-group-active-bg:#4c269a;--bs-list-group-active-border-color:#4c269a;border-radius:var(--bs-list-group-border-radius);display:flex;flex-direction:column;margin-bottom:0;padding-left:0}.list-group-numbered{counter-reset:section;list-style-type:none}.list-group-numbered>.list-group-item:before{content:counters(section,".") ". ";counter-increment:section}.list-group-item-action{color:var(--bs-list-group-action-color);text-align:inherit;width:100%}.list-group-item-action:focus,.list-group-item-action:hover{background-color:var(--bs-list-group-action-hover-bg);color:var(--bs-list-group-action-hover-color);text-decoration:none;z-index:1}.list-group-item-action:active{background-color:var(--bs-list-group-action-active-bg);color:var(--bs-list-group-action-active-color)}.list-group-item{background-color:var(--bs-list-group-bg);border:var(--bs-list-group-border-width) solid var(--bs-list-group-border-color);color:var(--bs-list-group-color);display:block;padding:var(--bs-list-group-item-padding-y) var(--bs-list-group-item-padding-x);position:relative;text-decoration:none}.list-group-item:first-child{border-top-left-radius:inherit;border-top-right-radius:inherit}.list-group-item:last-child{border-bottom-left-radius:inherit;border-bottom-right-radius:inherit}.list-group-item.disabled,.list-group-item:disabled{background-color:var(--bs-list-group-disabled-bg);color:var(--bs-list-group-disabled-color);pointer-events:none}.list-group-item.active{background-color:var(--bs-list-group-active-bg);border-color:var(--bs-list-group-active-border-color);color:var(--bs-list-group-active-color);z-index:2}.list-group-item+.list-group-item{border-top-width:0}.list-group-item+.list-group-item.active{border-top-width:var(--bs-list-group-border-width);margin-top:calc(var(--bs-list-group-border-width)*-1)}.list-group-horizontal{flex-direction:row}.list-group-horizontal>.list-group-item:first-child:not(:last-child){border-bottom-left-radius:var(--bs-list-group-border-radius);border-top-right-radius:0}.list-group-horizontal>.list-group-item:last-child:not(:first-child){border-bottom-left-radius:0;border-top-right-radius:var(--bs-list-group-border-radius)}.list-group-horizontal>.list-group-item.active{margin-top:0}.list-group-horizontal>.list-group-item+.list-group-item{border-left-width:0;border-top-width:var(--bs-list-group-border-width)}.list-group-horizontal>.list-group-item+.list-group-item.active{border-left-width:var(--bs-list-group-border-width);margin-left:calc(var(--bs-list-group-border-width)*-1)}@media(min-width:576px){.list-group-horizontal-sm{flex-direction:row}.list-group-horizontal-sm>.list-group-item:first-child:not(:last-child){border-bottom-left-radius:var(--bs-list-group-border-radius);border-top-right-radius:0}.list-group-horizontal-sm>.list-group-item:last-child:not(:first-child){border-bottom-left-radius:0;border-top-right-radius:var(--bs-list-group-border-radius)}.list-group-horizontal-sm>.list-group-item.active{margin-top:0}.list-group-horizontal-sm>.list-group-item+.list-group-item{border-left-width:0;border-top-width:var(--bs-list-group-border-width)}.list-group-horizontal-sm>.list-group-item+.list-group-item.active{border-left-width:var(--bs-list-group-border-width);margin-left:calc(var(--bs-list-group-border-width)*-1)}}@media(min-width:768px){.list-group-horizontal-md{flex-direction:row}.list-group-horizontal-md>.list-group-item:first-child:not(:last-child){border-bottom-left-radius:var(--bs-list-group-border-radius);border-top-right-radius:0}.list-group-horizontal-md>.list-group-item:last-child:not(:first-child){border-bottom-left-radius:0;border-top-right-radius:var(--bs-list-group-border-radius)}.list-group-horizontal-md>.list-group-item.active{margin-top:0}.list-group-horizontal-md>.list-group-item+.list-group-item{border-left-width:0;border-top-width:var(--bs-list-group-border-width)}.list-group-horizontal-md>.list-group-item+.list-group-item.active{border-left-width:var(--bs-list-group-border-width);margin-left:calc(var(--bs-list-group-border-width)*-1)}}@media(min-width:992px){.list-group-horizontal-lg{flex-direction:row}.list-group-horizontal-lg>.list-group-item:first-child:not(:last-child){border-bottom-left-radius:var(--bs-list-group-border-radius);border-top-right-radius:0}.list-group-horizontal-lg>.list-group-item:last-child:not(:first-child){border-bottom-left-radius:0;border-top-right-radius:var(--bs-list-group-border-radius)}.list-group-horizontal-lg>.list-group-item.active{margin-top:0}.list-group-horizontal-lg>.list-group-item+.list-group-item{border-left-width:0;border-top-width:var(--bs-list-group-border-width)}.list-group-horizontal-lg>.list-group-item+.list-group-item.active{border-left-width:var(--bs-list-group-border-width);margin-left:calc(var(--bs-list-group-border-width)*-1)}}@media(min-width:1200px){.list-group-horizontal-xl{flex-direction:row}.list-group-horizontal-xl>.list-group-item:first-child:not(:last-child){border-bottom-left-radius:var(--bs-list-group-border-radius);border-top-right-radius:0}.list-group-horizontal-xl>.list-group-item:last-child:not(:first-child){border-bottom-left-radius:0;border-top-right-radius:var(--bs-list-group-border-radius)}.list-group-horizontal-xl>.list-group-item.active{margin-top:0}.list-group-horizontal-xl>.list-group-item+.list-group-item{border-left-width:0;border-top-width:var(--bs-list-group-border-width)}.list-group-horizontal-xl>.list-group-item+.list-group-item.active{border-left-width:var(--bs-list-group-border-width);margin-left:calc(var(--bs-list-group-border-width)*-1)}}@media(min-width:1400px){.list-group-horizontal-xxl{flex-direction:row}.list-group-horizontal-xxl>.list-group-item:first-child:not(:last-child){border-bottom-left-radius:var(--bs-list-group-border-radius);border-top-right-radius:0}.list-group-horizontal-xxl>.list-group-item:last-child:not(:first-child){border-bottom-left-radius:0;border-top-right-radius:var(--bs-list-group-border-radius)}.list-group-horizontal-xxl>.list-group-item.active{margin-top:0}.lis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0 var(--bs-list-group-border-width)}.list-group-flush>.list-group-item:last-child{border-bottom-width:0}.list-group-item-primary{--bs-list-group-color:var(--bs-primary-text-emphasis);--bs-list-group-bg:var(--bs-primary-bg-subtle);--bs-list-group-border-color:var(--bs-primary-border-subtle);--bs-list-group-action-hover-color:var(--bs-emphasis-color);--bs-list-group-action-hover-bg:var(--bs-primary-border-subtle);--bs-list-group-action-active-color:var(--bs-emphasis-color);--bs-list-group-action-active-bg:var(--bs-primary-border-subtle);--bs-list-group-active-color:var(--bs-primary-bg-subtle);--bs-list-group-active-bg:var(--bs-primary-text-emphasis);--bs-list-group-active-border-color:var(--bs-primary-text-emphasis)}.list-group-item-secondary{--bs-list-group-color:var(--bs-secondary-text-emphasis);--bs-list-group-bg:var(--bs-secondary-bg-subtle);--bs-list-group-border-color:var(--bs-secondary-border-subtle);--bs-list-group-action-hover-color:var(--bs-emphasis-color);--bs-list-group-action-hover-bg:var(--bs-secondary-border-subtle);--bs-list-group-action-active-color:var(--bs-emphasis-color);--bs-list-group-action-active-bg:var(--bs-secondary-border-subtle);--bs-list-group-active-color:var(--bs-secondary-bg-subtle);--bs-list-group-active-bg:var(--bs-secondary-text-emphasis);--bs-list-group-active-border-color:var(--bs-secondary-text-emphasis)}.list-group-item-success{--bs-list-group-color:var(--bs-success-text-emphasis);--bs-list-group-bg:var(--bs-success-bg-subtle);--bs-list-group-border-color:var(--bs-success-border-subtle);--bs-list-group-action-hover-color:var(--bs-emphasis-color);--bs-list-group-action-hover-bg:var(--bs-success-border-subtle);--bs-list-group-action-active-color:var(--bs-emphasis-color);--bs-list-group-action-active-bg:var(--bs-success-border-subtle);--bs-list-group-active-color:var(--bs-success-bg-subtle);--bs-list-group-active-bg:var(--bs-success-text-emphasis);--bs-list-group-active-border-color:var(--bs-success-text-emphasis)}.list-group-item-info{--bs-list-group-color:var(--bs-info-text-emphasis);--bs-list-group-bg:var(--bs-info-bg-subtle);--bs-list-group-border-color:var(--bs-info-border-subtle);--bs-list-group-action-hover-color:var(--bs-emphasis-color);--bs-list-group-action-hover-bg:var(--bs-info-border-subtle);--bs-list-group-action-active-color:var(--bs-emphasis-color);--bs-list-group-action-active-bg:var(--bs-info-border-subtle);--bs-list-group-active-color:var(--bs-info-bg-subtle);--bs-list-group-active-bg:var(--bs-info-text-emphasis);--bs-list-group-active-border-color:var(--bs-info-text-emphasis)}.list-group-item-warning{--bs-list-group-color:var(--bs-warning-text-emphasis);--bs-list-group-bg:var(--bs-warning-bg-subtle);--bs-list-group-border-color:var(--bs-warning-border-subtle);--bs-list-group-action-hover-color:var(--bs-emphasis-color);--bs-list-group-action-hover-bg:var(--bs-warning-border-subtle);--bs-list-group-action-active-color:var(--bs-emphasis-color);--bs-list-group-action-active-bg:var(--bs-warning-border-subtle);--bs-list-group-active-color:var(--bs-warning-bg-subtle);--bs-list-group-active-bg:var(--bs-warning-text-emphasis);--bs-list-group-active-border-color:var(--bs-warning-text-emphasis)}.list-group-item-danger{--bs-list-group-color:var(--bs-danger-text-emphasis);--bs-list-group-bg:var(--bs-danger-bg-subtle);--bs-list-group-border-color:var(--bs-danger-border-subtle);--bs-list-group-action-hover-color:var(--bs-emphasis-color);--bs-list-group-action-hover-bg:var(--bs-danger-border-subtle);--bs-list-group-action-active-color:var(--bs-emphasis-color);--bs-list-group-action-active-bg:var(--bs-danger-border-subtle);--bs-list-group-active-color:var(--bs-danger-bg-subtle);--bs-list-group-active-bg:var(--bs-danger-text-emphasis);--bs-list-group-active-border-color:var(--bs-danger-text-emphasis)}.list-group-item-light{--bs-list-group-color:var(--bs-light-text-emphasis);--bs-list-group-bg:var(--bs-light-bg-subtle);--bs-list-group-border-color:var(--bs-light-border-subtle);--bs-list-group-action-hover-color:var(--bs-emphasis-color);--bs-list-group-action-hover-bg:var(--bs-light-border-subtle);--bs-list-group-action-active-color:var(--bs-emphasis-color);--bs-list-group-action-active-bg:var(--bs-light-border-subtle);--bs-list-group-active-color:var(--bs-light-bg-subtle);--bs-list-group-active-bg:var(--bs-light-text-emphasis);--bs-list-group-active-border-color:var(--bs-light-text-emphasis)}.list-group-item-dark{--bs-list-group-color:var(--bs-dark-text-emphasis);--bs-list-group-bg:var(--bs-dark-bg-subtle);--bs-list-group-border-color:var(--bs-dark-border-subtle);--bs-list-group-action-hover-color:var(--bs-emphasis-color);--bs-list-group-action-hover-bg:var(--bs-dark-border-subtle);--bs-list-group-action-active-color:var(--bs-emphasis-color);--bs-list-group-action-active-bg:var(--bs-dark-border-subtle);--bs-list-group-active-color:var(--bs-dark-bg-subtle);--bs-list-group-active-bg:var(--bs-dark-text-emphasis);--bs-list-group-active-border-color:var(--bs-dark-text-emphasis)}.btn-close{--bs-btn-close-color:#000;--bs-btn-close-bg:url("data:image/svg+xml;charset=utf-8,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 16 16'%3E%3Cpath d='M.293.293a1 1 0 0 1 1.414 0L8 6.586 14.293.293a1 1 0 1 1 1.414 1.414L9.414 8l6.293 6.293a1 1 0 0 1-1.414 1.414L8 9.414l-6.293 6.293a1 1 0 0 1-1.414-1.414L6.586 8 .293 1.707a1 1 0 0 1 0-1.414z'/%3E%3C/svg%3E");--bs-btn-close-opacity:0.5;--bs-btn-close-hover-opacity:0.75;--bs-btn-close-focus-shadow:0 0 0 0.25rem rgba(76,38,154,.25);--bs-btn-close-focus-opacity:1;--bs-btn-close-disabled-opacity:0.25;--bs-btn-close-white-filter:invert(1) grayscale(100%) brightness(200%);background:transparent var(--bs-btn-close-bg) center/1em auto no-repeat;border:0;border-radius:.375rem;box-sizing:content-box;height:1em;opacity:var(--bs-btn-close-opacity);padding:.25em;width:1em}.btn-close,.btn-close:hover{color:var(--bs-btn-close-color)}.btn-close:hover{opacity:var(--bs-btn-close-hover-opacity);text-decoration:none}.btn-close:focus{box-shadow:var(--bs-btn-close-focus-shadow);opacity:var(--bs-btn-close-focus-opacity);outline:0}.btn-close.disabled,.btn-close:disabled{opacity:var(--bs-btn-close-disabled-opacity);pointer-events:none;-webkit-user-select:none;user-select:none}.btn-close-white,[data-bs-theme=dark] .btn-close{filter:var(--bs-btn-close-white-filter)}.toast{--bs-toast-zindex:1090;--bs-toast-padding-x:0.75rem;--bs-toast-padding-y:0.5rem;--bs-toast-spacing:1.5rem;--bs-toast-max-width:350px;--bs-toast-font-size:0.875rem;--bs-toast-color: ;--bs-toast-bg:hsla(0,0%,100%,.85);--bs-toast-border-width:1px;--bs-toast-border-color:var(--bs-border-color-translucent);--bs-toast-border-radius:0.375rem;--bs-toast-box-shadow:0 0.5rem 1rem rgba(0,0,0,.15);--bs-toast-header-color:#6c757d;--bs-toast-header-bg:hsla(0,0%,100%,.85);--bs-toast-header-border-color:rgba(0,0,0,.05);background-clip:padding-box;background-color:var(--bs-toast-bg);border:var(--bs-toast-border-width) solid var(--bs-toast-border-color);border-radius:var(--bs-toast-border-radius);box-shadow:var(--bs-toast-box-shadow);color:var(--bs-toast-color);font-size:var(--bs-toast-font-size);max-width:100%;pointer-events:auto;width:var(--bs-toast-max-width)}.toast.showing{opacity:0}.toast:not(.show){display:none}.toast-container{--bs-toast-zindex:1090;max-width:100%;pointer-events:none;position:absolute;width:-webkit-max-content;width:max-content;z-index:var(--bs-toast-zindex)}.toast-container>:not(:last-child){margin-bottom:var(--bs-toast-spacing)}.toast-header{align-items:center;background-clip:padding-box;background-color:var(--bs-toast-header-bg);border-bottom:var(--bs-toast-border-width) solid var(--bs-toast-header-border-color);border-top-left-radius:calc(var(--bs-toast-border-radius) - var(--bs-toast-border-width));border-top-right-radius:calc(var(--bs-toast-border-radius) - var(--bs-toast-border-width));color:var(--bs-toast-header-color);display:flex;padding:var(--bs-toast-padding-y) var(--bs-toast-padding-x)}.toast-header .btn-close{margin-left:var(--bs-toast-padding-x);margin-right:calc(var(--bs-toast-padding-x)*-.5)}.toast-body{word-wrap:break-word;padding:var(--bs-toast-padding-x)}.modal{--bs-modal-zindex:1055;--bs-modal-width:500px;--bs-modal-padding:1rem;--bs-modal-margin:0.5rem;--bs-modal-color: ;--bs-modal-bg:#fff;--bs-modal-border-color:var(--bs-border-color-translucent);--bs-modal-border-width:1px;--bs-modal-border-radius:0.5rem;--bs-modal-box-shadow:0 0.125rem 0.25rem rgba(0,0,0,.075);--bs-modal-inner-border-radius:calc(0.5rem - 1px);--bs-modal-header-padding-x:1rem;--bs-modal-header-padding-y:1rem;--bs-modal-header-padding:1rem 1rem;--bs-modal-header-border-color:var(--bs-border-color);--bs-modal-header-border-width:1px;--bs-modal-title-line-height:1.5;--bs-modal-footer-gap:0.5rem;--bs-modal-footer-bg: ;--bs-modal-footer-border-color:var(--bs-border-color);--bs-modal-footer-border-width:1px;display:none;height:100%;left:0;outline:0;overflow-x:hidden;overflow-y:auto;position:fixed;top:0;width:100%;z-index:var(--bs-modal-zindex)}.modal-dialog{margin:var(--bs-modal-margin);pointer-events:none;position:relative;width:auto}.modal.fade .modal-dialog{transform:translateY(-50px);transition:transform .3s ease-out}@media(prefers-reduced-motion:reduce){.modal.fade .modal-dialog{transition:none}}.modal.show .modal-dialog{transform:none}.modal.modal-static .modal-dialog{transform:scale(1.02)}.modal-dialog-scrollable{height:calc(100% - var(--bs-modal-margin)*2)}.modal-dialog-scrollable .modal-content{max-height:100%;overflow:hidden}.modal-dialog-scrollable 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:11rem!important;padding-top:11rem!important}.py-xl-12{padding-bottom:12.5rem!important;padding-top:12.5rem!important}.py-xl-13{padding-bottom:14.5rem!important;padding-top:14.5rem!important}.py-xl-14{padding-bottom:16rem!important;padding-top:16rem!important}.py-xl-15{padding-bottom:19rem!important;padding-top:19rem!important}.pt-xl-0{padding-top:0!important}.pt-xl-1{padding-top:.25rem!important}.pt-xl-2{padding-top:.5rem!important}.pt-xl-3{padding-top:1rem!important}.pt-xl-4{padding-top:1.5rem!important}.pt-xl-5{padding-top:2.25rem!important}.pt-xl-6{padding-top:3.75rem!important}.pt-xl-7{padding-top:4.75rem!important}.pt-xl-8{padding-top:6.25rem!important}.pt-xl-9{padding-top:7.75rem!important}.pt-xl-10{padding-top:9.5rem!important}.pt-xl-11{padding-top:11rem!important}.pt-xl-12{padding-top:12.5rem!important}.pt-xl-13{padding-top:14.5rem!important}.pt-xl-14{padding-top:16rem!important}.pt-xl-15{padding-top:19rem!important}.pe-xl-0{padding-right:0!important}.pe-xl-1{padding-right:.25rem!important}.pe-xl-2{padding-right:.5rem!important}.pe-xl-3{padding-right:1rem!important}.pe-xl-4{padding-right:1.5rem!important}.pe-xl-5{padding-right:2.25rem!important}.pe-xl-6{padding-right:3.75rem!important}.pe-xl-7{padding-right:4.75rem!important}.pe-xl-8{padding-right:6.25rem!important}.pe-xl-9{padding-right:7.75rem!important}.pe-xl-10{padding-right:9.5rem!important}.pe-xl-11{padding-right:11rem!important}.pe-xl-12{padding-right:12.5rem!important}.pe-xl-13{padding-right:14.5rem!important}.pe-xl-14{padding-right:16rem!important}.pe-xl-15{padding-right:19rem!important}.pb-xl-0{padding-bottom:0!important}.pb-xl-1{padding-bottom:.25rem!important}.pb-xl-2{padding-bottom:.5rem!important}.pb-xl-3{padding-bottom:1rem!important}.pb-xl-4{padding-bottom:1.5rem!important}.pb-xl-5{padding-bottom:2.25rem!important}.pb-xl-6{padding-bottom:3.75rem!important}.pb-xl-7{padding-bottom:4.75rem!important}.pb-xl-8{padding-bottom:6.25rem!important}.pb-xl-9{padding-bottom:7.75rem!important}.pb-xl-10{padding-bottom:9.5rem!important}.pb-xl-11{padding-bottom:11rem!important}.pb-xl-12{padding-bottom:12.5rem!important}.pb-xl-13{padding-bottom:14.5rem!important}.pb-xl-14{padding-bottom:16rem!important}.pb-xl-15{padding-bottom:19rem!important}.ps-xl-0{padding-left:0!important}.ps-xl-1{padding-left:.25rem!important}.ps-xl-2{padding-left:.5rem!important}.ps-xl-3{padding-left:1rem!important}.ps-xl-4{padding-left:1.5rem!important}.ps-xl-5{padding-left:2.25rem!important}.ps-xl-6{padding-left:3.75rem!important}.ps-xl-7{padding-left:4.75rem!important}.ps-xl-8{padding-left:6.25rem!important}.ps-xl-9{padding-left:7.75rem!important}.ps-xl-10{padding-left:9.5rem!important}.ps-xl-11{padding-left:11rem!important}.ps-xl-12{padding-left:12.5rem!important}.ps-xl-13{padding-left:14.5rem!important}.ps-xl-14{padding-left:16rem!important}.ps-xl-15{padding-left:19rem!important}.gap-xl-0{gap:0!important}.gap-xl-1{gap:.25rem!important}.gap-xl-2{gap:.5rem!important}.gap-xl-3{gap:1rem!important}.gap-xl-4{gap:1.5rem!important}.gap-xl-5{gap:2.25rem!important}.gap-xl-6{gap:3.75rem!important}.gap-xl-7{gap:4.75rem!important}.gap-xl-8{gap:6.25rem!important}.gap-xl-9{gap:7.75rem!important}.gap-xl-10{gap:9.5rem!important}.gap-xl-11{gap:11rem!important}.gap-xl-12{gap:12.5rem!important}.gap-xl-13{gap:14.5rem!important}.gap-xl-14{gap:16rem!important}.gap-xl-15{gap:19rem!important}.row-gap-xl-0{row-gap:0!important}.row-gap-xl-1{row-gap:.25rem!important}.row-gap-xl-2{row-gap:.5rem!important}.row-gap-xl-3{row-gap:1rem!important}.row-gap-xl-4{row-gap:1.5rem!important}.row-gap-xl-5{row-gap:2.25rem!important}.row-gap-xl-6{row-gap:3.75rem!important}.row-gap-xl-7{row-gap:4.75rem!important}.row-gap-xl-8{row-gap:6.25rem!important}.row-gap-xl-9{row-gap:7.75rem!important}.row-gap-xl-10{row-gap:9.5rem!important}.row-gap-xl-11{row-gap:11rem!important}.row-gap-xl-12{row-gap:12.5rem!important}.row-gap-xl-13{row-gap:14.5rem!important}.row-gap-xl-14{row-gap:16rem!important}.row-gap-xl-15{row-gap:19rem!important}.column-gap-xl-0{column-gap:0!important}.column-gap-xl-1{column-gap:.25rem!important}.column-gap-xl-2{column-gap:.5rem!important}.column-gap-xl-3{column-gap:1rem!important}.column-gap-xl-4{column-gap:1.5rem!important}.column-gap-xl-5{column-gap:2.25rem!important}.column-gap-xl-6{column-gap:3.75rem!important}.column-gap-xl-7{column-gap:4.75rem!important}.column-gap-xl-8{column-gap:6.25rem!important}.column-gap-xl-9{column-gap:7.75rem!important}.column-gap-xl-10{column-gap:9.5rem!important}.column-gap-xl-11{column-gap:11rem!important}.column-gap-xl-12{column-gap:12.5rem!important}.column-gap-xl-13{column-gap:14.5rem!important}.column-gap-xl-14{column-gap:16rem!important}.column-gap-xl-15{column-gap:19rem!important}.text-xl-start{text-align:left!important}.text-xl-end{text-align:right!important}.text-xl-center{text-align:center!important}}@media(min-width:1400px){.float-xxl-start{float:left!important}.float-xxl-end{float:right!important}.float-xxl-none{float:none!important}.object-fit-xxl-contain{ob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class="article-content__content"><div><p><img src="https://assets.storeberry.ai/hk/images/origin/_00c46d0653.png" alt="開網店流程-開網店教學-開網店"> <br>現今電商網購盛行,對於想嘗試創業的人來說,開網店既能不受時間及地域限制營運,且不用繳交實體店舖昂貴租金,相對上是低成本、高效率的低門檻創業方式。 <br><br>但電商市場競爭激烈,要在芸芸競爭對手中突圍而出,就必須做好充足準備。這篇文章便會<span style="background-color:transparent;color:#212529;">詳述各種</span><span style="background-color:transparent;color:#000000;">開網店成本與流程,並</span>告訴您 5 個電商成功秘訣,助您更有把握成功以低成本開網店創業!</p><p> </p><h2><span style="background-color:transparent;color:hsl(240, 75%, 60%);"><strong>3大必知開網店成本!</strong></span></h2><h3><span style="background-color:hsl(240, 75%, 60%);color:hsl(0, 0%, 100%);"><strong>開網店成本 (1):產品採購與存貨成本</strong></span></h3><p><span style="background-color:transparent;color:#000000;">產品採購與存貨成本是開設網店的一個重要部分,直接影響到盈利能力。首先,您需要從供應商處批量購買產品,這通常涉及大筆預付款。選擇可靠且價格合理的供應商尤為關鍵,以確保產品質量和穩定的供應鏈。</span></p><p><span style="background-color:transparent;color:#000000;">此外,還需要考慮存儲產品的成本,包括租用倉庫的費用、存貨管理的費用以及防止存貨損壞或過期的措施。某些產品可能還需要特殊的存儲條件,例如溫度控制。</span></p><p><span style="background-color:transparent;color:#000000;">管理庫存的軟件工具也是必要的投資,以提高存貨管理的效率,減少庫存積壓和缺貨風險。總體來說,合理規劃和管理這些成本,可以有效控制運營支出,提升網店的競爭力和盈利能力。</span></p><h3><span style="background-color:hsl(240, 75%, 60%);color:hsl(0, 0%, 100%);"><strong>開網店成本 (2):網店平台與軟件費用</strong></span></h3><p><span style="background-color:transparent;color:#000000;">選擇適合的網店平台與軟件是開設網店的關鍵步驟之一,這部分的費用直接影響網店的運營成本和效率。如您是網店新手,亦不熟悉任何程式碼設定,您可以選擇 </span><a href="https://www.storeberry.ai/hk/"><span style="background-color:transparent;color:#1155cc;"><u>STOREBERRY 網店平台</u></span></a><span style="background-color:transparent;color:#000000;"> 的月費或年費計劃,而這些費用已經涵蓋了整個網站的基本功能,例如:安全保障、產品支付及物流系統、SEO 營銷工具等等。</span></p><p><span style="background-color:transparent;color:#000000;">此外,如選擇WordPress、Shopify 等這些自由度較高的平台,則需要考慮購買和使用各種插件或應用,以擴展網站的功能,例如SEO 優化工具、客戶管理系統 (CRM)、電子郵件營銷工具等。這些附加軟件的費用會根據功能的多寡和複雜性而有所不同。對於一些特定需求,可能還需要聘請開發人員進行定制開發,這會增加額外的成本。</span></p><h3><span style="background-color:hsl(240, 75%, 60%);color:hsl(0, 0%, 100%);"><strong>開網店成本 (3):營銷與廣告支出成本</strong></span></h3><p><span style="background-color:transparent;color:#000000;">營銷與廣告支出是推廣網店、吸引流量並轉化為銷售的重要部分。這部分成本包括多種不同的支出項目。首先是社交媒體廣告費用,例如在Facebook、Instagram 和Twitter 等平台上進行付費推廣,以精準定位目標受眾。</span></p><p><span style="background-color:transparent;color:#000000;">此外,搜索引擎廣告 (如Google Ads) 也是常見的營銷手段,可以通過競價排名來增加網站的曝光度。更有搜索引擎優化 (SEO) 相關的支出,包括聘請專業的SEO 服務或使用SEO 工具,則有助於提升網站在自然搜索結果中的排名。</span></p><p><span style="background-color:transparent;color:#000000;">還有,電子郵件營銷也是一項重要的成本,包括使用電子郵件營銷軟件 (如Mailchimp、SendinBlue) 的費用,以及製作高質量的電子郵件內容和設計。此外,還需考慮聯盟營銷和影響者合作的成本,這些費用可以通過支付佣金或提供免費產品來進行。定期舉辦促銷活動、折扣和贈品等營銷活動,也會增加一定的支出。</span></p><p> </p><h2><span style="background-color:transparent;color:hsl(240, 75%, 60%);"><strong>開網店流程一覽</strong></span></h2><p><img src="https://assets.storeberry.ai/hk/images/origin/_28a77e1671.png" alt="開網店教學-開網店成本-開網店流程"></p><p><span style="background-color:transparent;color:#000000;">開網店是一個多步驟的過程,涉及市場調查、品牌設計、網店平台選擇、宣傳推廣等環節。以下將詳細介紹每個步驟,幫助您順利開啟網上業務。</span></p><ul><li><span style="background-color:transparent;color:#000000;"><strong>市場調查與選擇產品:</strong>了解市場需求和競爭情況,選擇具有潛力和市場需求的產品。確保產品的品質和供應鏈穩定。</span></li><li><span style="background-color:transparent;color:#000000;"><strong>商業計劃與品牌設計:</strong>制定詳細的商業計劃,包括預算、目標市場、營銷策略等。設計品牌標誌、商標和整體品牌形象,確保具有識別性和吸引力。</span></li><li><span style="background-color:transparent;color:#000000;"><strong>申請商業登記證 (BR):查看自己的網店是否需要申請商業登記證。</strong></span></li><li><span style="background-color:transparent;color:#000000;"><strong>選擇網店平台:</strong>根據需求選擇合適的網店平台,或選擇在大型電商平台上開設店鋪。</span></li><li><span style="background-color:transparent;color:#000000;"><strong>註冊域名與網店設置:</strong>註冊一個與品牌相關的域名,並設置網店的結構、模板和功能。確保網店的界面友好,操作簡便。</span></li><li><span style="background-color:transparent;color:#000000;"><strong>產品上架與定價:</strong>拍攝高質量的產品照片,撰寫詳細且吸引人的產品描述。根據市場情況和成本核算合理定價。</span></li><li><span style="background-color:transparent;color:#000000;"><strong>網店宣傳與推廣:</strong>利用社交媒體、搜索引擎優化(SEO)、電子郵件營銷等方式進行宣傳,吸引流量並轉化為銷售。</span></li><li><span style="background-color:transparent;color:#000000;"><strong>數據分析與優化:</strong>定期分析銷售數據和網站流量,了解顧客行為和偏好,不斷優化網店運營策略,提高銷售業績。</span></li></ul><p><span style="background-color:transparent;color:#000000;">而接下來將提供五個開網店成功秘訣,幫助您避開上述環節中可能出現的陷阱,並深入進行相應重點部分的優化工作。</span></p><p> </p><h2><span style="background-color:transparent;color:hsl(240, 75%, 60%);"><strong>5 個電商成功秘訣</strong></span></h2><h3><span style="background-color:hsl(240, 75%, 60%);color:hsl(0, 0%, 100%);"><strong>開網店創業必知 (1):充足市場調查實行品牌定位策略</strong></span></h3><p>不少人想開網店創業做生意,一般是因為開網店的成本門檻相對較低,例如可免卻實體店昂貴租金的負擔,而且開網店的籌備時間亦相對較短。即使開網店的資金及時間投放成本再低,都必須先做好充足的市場調查,了解市場上的顧客對您的產品需求,以及觀察同行競爭者的品牌定位及營銷手法。如果對於售賣的產品還未有任何頭緒,不妨利用 <a href="https://trends.google.com/trends/?geo=HK">Google Trends 工具</a>,查看市場上較多人搜尋的關鍵字,由此可能啟發到您選擇售賣產品的方向。 <br><br>品牌定位策略對一個品牌是否能夠長久經營下去非常重要: <br><br>1. 建立獨特的品牌形象,讓顧客看到您與其他品牌的差異性,自然更容易與競爭者區分並脫穎而出。品牌差異化可從售賣產品的獨特性、又或品牌營銷風格等入手策劃。 <br><br>2. 從消費者心理學角度出發,顧客買的不僅是您的商品,當中更可能包含對您品牌的好感度。舉例來說,兩家商店售賣相類似的商品,但顧客基於對品牌的喜好及信任,即使價錢定位高一些都依然願意向您購買。 <br><br>因此,Facebook 直播帶貨銷售方式愈趨普及,商家藉著直播期間與顧客直接進行互動,可以更立體化呈現網店商家的營商風格及定位,透過日積月累與粉絲互動,亦更容易爭取顧客對直播主產生信任。 </p><h3><span style="background-color:hsl(240, 75%, 60%);color:hsl(0, 0%, 100%);"><strong>開網店創業必知 (2):注意開網店流程及計算成本</strong></span></h3><p>無論以任何形式創業,都必先要掌握創業流程及成本,才能做好營收評估避免虧損風險! <br><br>開網店創業常被誤解的事項: </p><h4><span style="color:hsl(0, 75%, 60%);"><strong>開網店不用申請商業登記(Business Registration)?</strong></span></h4><p>根據《<a href="https://www.ird.gov.hk/chi/tax/bre_erp.htm">商業登記條例</a>》(第 310 章)規定,除特別豁免者*外,所有在香港經營業務的人士均須向稅務局轄下的商業登記署辦理商業登記。 一般而言,商業登記申請須在業務開始經營起計一個月內提交。任何人士如未有依照該條例的規定辦理事項,可被判罰款最高$5,000及入獄一年。 <br><br>*兩類經營業務人士可申請豁免繳付商業登記費及徵費: (一) 業務的利潤主要得自提供服務及其每月平均銷售/收入總額不超過$10,000;或 (二) 就其他業務,每月平均銷售總額不超過$30,000。 <br><br>近年因應本港財政狀況,<a href="https://www.ird.gov.hk/chi/pdf/brfee_table.pdf">商業登記費</a> $2,000已獲豁免至2023年3月31日止。《2022 年商業登記條例(修訂附表 2)令》經已於6月10日刊憲,並於2022年6月17日起,一年的商業及分行登記證徵費將由$250調低至$150。 </p><p><span style="background-color:transparent;color:#000000;">查看更多:</span><a href="https://www.storeberry.ai/hk/blog/online-store-business-registration/"><span style="background-color:transparent;color:#1155cc;"><u>【商業登記證(BR)申請懶人包】網店需要商業登記證嗎?流程、收費一覽</u></span></a></p><h4><span style="color:hsl(0, 75%, 60%);"><strong>經營網店不需要納稅?</strong></span></h4><p>根據香港法例第112章《稅務條例》第5條,凡任何人在香港經營任何行業、專業或業務,而於香港產生或得自香港的利潤,都須向該人徵收利得稅。由於大部分網店都在香港銷售產品或提供服務,所以一般情況均需繳交利得稅,但最終要繳付多少稅項,則視乎網店是否有盈利而定。</p><h4><span style="color:hsl(0, 75%, 60%);"><strong>零成本就能開網店?</strong></span></h4><p>一般而言於香港開設電商網店,比實體店租用門市店舖做生意,創業成本通常較低,但絕對不會是零成本。</p><p>構建網店方式有兩種,一種是「自行架設網站」,較多人使用的有 WordPress 這種現成的建站軟體,當中還是需要一定的技術門檻如HTML及CSS等基本IT知識,因此有可能要花費尋求專業技術人士協助。商家亦需購買註冊網域名、自行設置伺服器來儲存和維護所有檔案及數據等費用。 <br>另一種開網店方式是「租用式訂閱開網店平台系統」,無需任何電腦編程知識,只需準備好商品圖片,便能利用平台的網店設計模板開設網店,並根據需求而訂閱不同商務功能,平台多提供不同功能計劃並以月費或年費收取費用。 <br>除開設網店費用外,購買貨源商品成本、網站宣傳費用等都要計算於創業成本中。 </p><p>延伸閱讀: <a href="https://www.storeberry.ai/hk/blog/onlineshop-platform-comparison-4-steps-to-create-online-store">【開網店創業必睇】常見開網店方法比較,4步開設自營網上商店! </a></p><h3><span style="background-color:hsl(240, 75%, 60%);color:hsl(0, 0%, 100%);"><strong>開網店創業必知 (3):了解開店平台各功能配套</strong></span></h3><p><img src="https://assets.storeberry.ai/hk/legacy/img/blog/article_94/image3.png" alt="開網店-網店功能配套-storeberry"></p><p>新手店主沒有IT技術,並想以較具彈性的價錢創業,以月費或年費使用網店平台服務可能更為合適。 <br><br>但應該如何選擇網店平台供應商開設自己的網店呢? <br><br>坊間有多個網店平台,通常以 SaaS (Software-as-a-Service) 軟體即服務形式運作,讓使用者可透過網絡連接使用雲端應用程式。商家可從多款網店設計主題中選擇模板,然後上載商品圖片及內容,再串接電子支付、物流運送等功能,短時間內便能建立自己的網店,並開始營運賣產品。 <br><br>起步創業時可能只需基本網店功能即可,但選擇網店平台時還是建議要考慮以下幾點: <br><br>● 網店平台是否使用認可及安全的系統?會否提供獨立網址?開展網上業務必先要確保網絡安全問題,要使用 SSL (Secure Sockets Layer) 安全憑證 HTTPS,保護所有線上交易資訊的私密性及完整性,能以安全可靠的技術支援加密儲存保障客戶資料。 <br><br>● 後台界面設計是否容易操作?商家理應專注於商品銷售,網店系統的操作應該要簡單易用,而且要不受地域限制,以手機、平板或桌面電腦都可以靈活管理訂單,避免浪費時間於培訓及學習操作功能。 <br><br>● 商務功能配套是否夠完善?新手起步開網店時所需的電商功能不多,但選擇網店平台時便要先了解平台能提供的服務功能,以確保將來業務不斷發展時,亦無須另找供應商重設網店。例如將來由網店開拓實體門市營商時,是否有 POS 零售系統能將線上、線下銷售訂單數據融合?隨著社交電商的興起,想開始 Facebook 直播帶貨時,又有沒有電商功能幫助銷售管理更順暢?</p><p>延伸閱讀: <a href="https://www.storeberry.ai/hk/blog/startup-onlineshop-ecommerce-business">【開店必備攻略】個個開店平台功能看似一樣,究竟網店平台邊間好? </a></p><h3><span style="background-color:hsl(240, 75%, 60%);color:hsl(0, 0%, 100%);"><strong>開網店創業必知 (4):制訂營銷策略建立網店知名度</strong></span></h3><p>實體店往往會揀選高人流的地點經營,即使不打廣告宣傳,亦可依靠自然人流而獲得品牌關注。然而經營網店,則需要利用線上廣告來宣傳,如何利用最少成本達到最高效益的方法,以爭取網店曝光便成為了關鍵。 <br><br>網路營銷的方法有很多,想免費獲得更多流量到您的網店,可嘗試執行搜尋引擎優化 SEO (Search Engine Optimization),透過不斷優化網站內容,例如上載包含關鍵字的文章、影片等,逐漸提升網站的權威性,從而提高網站在搜尋引擎結果頁面 SERP (Search Engine Results Page) 的排名,讓潛在的顧客更容易找到您的網店。 <br><br>如若您希望更快見到成效,則可嘗試付費投放網路廣告,而最常用的分別是 Google 及 Meta (Facebook、Instagram) 廣告。Google 關鍵字廣告是付費購買您想要的關鍵字 (Keywords),當使用者主動於搜尋引擎輸入關鍵字後,您的廣告便有可能出現在搜尋結果頁面,當使用者點擊您的廣告 Google 才會收取費用 (PPC - Pay Per Click)。Facebook 或 Instagram 則依靠平台的大數據,根據用戶的興趣、行為、背景等資訊,派發用戶可能感興趣的廣告。一般而言,Google 廣告較能獲取已有明確購買意慾或需求的顧客,而 Facebook 或 Instagram 廣告則偏向建立品牌曝光,讓商家主動告訴潛在顧客您品牌的存在及資訊。</p><p>延伸閱讀: <a href="https://www.storeberry.ai/hk/blog/seo-vs-sem-5-types-of-sem-google-ad">【SEO SEM 有什麼分別?】一文了解5種 SEM Google 廣告 </a></p><h3><span style="background-color:hsl(240, 75%, 60%);color:hsl(0, 0%, 100%);"><strong>開網店創業必知 (5):以數據為依歸,不要盲目投放資源</strong></span></h3><p>經營網店的優勢是可以自動記錄顧客資料及消費行為,讓您更易了解核心顧客群、不同顧客的購買力、受歡迎產品等,加以分析數據來制定針對性的行銷策略,避免盲目投放金錢及人力資源於錯誤的地方,讓網店創業的成功率得以大大提升。 <br>網店平台系統必定要提供實時的訂單銷售報表,此外,商家亦應利用免費工具 Google Analytics 進一步追蹤顧客在網店內的行為,例如產品瀏覽量、觀看商品後加到購物車率、棄置購物車率等,深入了解網店的實際轉換情況,讓商家從中檢查網站內容問題,及時執行針對性行動以改善問題,亦能從數據中啟發不同的商機。 </p><p>延伸閱讀: <a href="https://www.storeberry.ai/hk/blog/google-analytics-ga4-ecommerce-guide">【升級功能】簡易串接新版 Google Analytics (GA4) ,自動追蹤網店電子商務轉換情況 ! </a></p></div></div><div class="article-content__footer"><div><div class='entry-share'><h2>有關STOREBERRY全渠道零售開店平台</h2><p>STOREBERRY 全渠道零售開店平台集中為商家提供一站式網店+實體店整合及管理服務。無論您想開設網店或擴展業務數碼轉型,STOREBERRY都有不同網店系統收費計劃,助您開設網店以至<a target='_blank' href='https://www.storeberry.ai/blog/omnichannel-retail-ecommerce'>全渠道零售平台(Omnichannel)</a>,OMO (Online-Merge-Offline) 線上、線下銷售數據實時整合,讓您一站式管理線上、線下及社交媒體的銷售存貨及顧客記錄,全面提升日常營運效率!</p><p>STOREBERRY榮獲<a target='_blank' href='https://www.hkrma.org/zh-hant/recognized-retail-brands'>香港零售管理協會 HKRMA認證為「優質網店服務供應商」</a>,已配備多種電子商務功能,例如雲端POS系統串接多款電子付款方式、自訂物流選項、貨品庫存管理、CRM會員管理、會員推廣及優惠設定、連接社交媒體Facebook管理貼文,並可設定聊天機械人Chatbot David回覆客人提問或留言+1下單購物功能,助您7天24小時自動不停營運銷售。</p><p>零交易抽成,無隱藏收費,性價比極高!立即<a target='_blank' href='https://www.storeberry.ai/hk/contact-us'>登記聯絡STOREBERRY開店專員</a>,預約系統示範及講解,或者<a target='_blank' href='https://www.mystoreberry.com/auth/registration?click=blog'>登記14天免費試用</a>親身感受有幾好用!</p></div></div></div><section id="enquiry-form"><div class="mt-6 mb-3 fw-bold 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