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<?xml version="1.0" encoding="UTF-8"?><rss version="2.0" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" > <channel> <title>sosfums.info</title> <atom:link href="http://sosfums.info/feed" rel="self" type="application/rss+xml" /> <link>https://sosfums.info</link> <description></description> <lastBuildDate>Tue, 22 Aug 2023 09:27:16 +0000</lastBuildDate> <language>en</language> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <generator>http://wordpress.org/?v=3.1.3</generator> <item> <title>Definition Of Supply Chain Management</title> <link>https://sosfums.info/definition-of-supply-chain-management,html</link> <comments>https://sosfums.info/definition-of-supply-chain-management,html#comments</comments> <pubDate>Tue, 04 Apr 2023 13:13:27 +0000</pubDate> <dc:creator>admin</dc:creator> <category><![CDATA[Uncategorized]]></category> <category><![CDATA[account management]]></category> <guid isPermaLink="false">http://sosfums.info/?p=66</guid> <description><![CDATA[Supply chain management can be defined as the process of planning, implementing and monitoring the everyday operations of a supply chain. Supply chain management is an all encompassing process as it undertakes the management of availability of raw materials, their processing into finished goods and the distributions of the same. The aim of all this [...]]]></description> <content:encoded><![CDATA[<p> Supply chain management can be defined as the process of planning, implementing and monitoring the everyday operations of a supply chain. Supply chain management is an all encompassing process as it undertakes the management of availability of raw materials, their processing into finished goods and the distributions of the same. The aim of all this is to provide the highest level of satisfaction to the customer and thus increase the business of the company. And with the increasing complexity of the supply chain, supply chain management has also become about coordinating and collaborating with the different trade partners now involved in the supply chain.Supply chain management is supposed to be undertaken by the high level management committee of the company. The employees have to willingly adhere to their decisions in order to bring about maximum efficiency in the supply chain.Supply chain management decisions are made on three different levels- the tactical, strategic and operational levels. Strategic level involves long term decisions while tactical level includes medium term decisions while operational level is concerned with very short term day-to-day operational concerns. The problems that the supply chain system is supposed to address includes the following:* Distributor Network Configuration: Quantities and locations of people involved with the entire process of the supply chain including the suppliers, customers, warehouses, production facilities and distribution centers.* Strategies for distribution: Centralized, direct shipments, push and pull strategies, cross docking and third party logistics.* Information: Integrating systems and processes through supply chain to share relevant and significant information consisting of demand signals, forecasting, transportation and of course, inventory.* Management of inventory: Number and location of inventory and also covers raw materials, finished goods as well as work in progress.The flow of the supply chain execution is always bi directional and basically manages and coordinates movement of material, information and finances of the supply chain. There are some key supply chain management processes that have been identified. They are:* Management of customer relations.* Management of customer service* Management of demands.* Fulfillment of orders.* Manufacturing flow management.* Management of supplier relations.* Developing the product and commercializing it.* Managing returns.Other key business processes which are used as supply chain procedures and are a vital part of the process and include:* Customer service management: Steps used by companies to build successful customer relations include focusing on mutually satisfying goals; establishing and maintaining customer relations; produce feelings of positivity and trust between the customers and organization.* Procurement processes.* Product developing and commercializing: This includes coordinating with customer relationship management to identify customer articulated needs, selecting suppliers and materials and developing production technology to integrate and produce the best supply chain flow.<br />* Manufacturing flow management processes.* Physical distribution.* Outsourcing and partnerships.* Performance measurement regarding cost, productivity measures, customer service, asset measurement and quality.Together with all of these the supply chain management system has managed to put into place an integrated supply and demand management within and across business firms. </p><div class="mads-block"></div>]]></content:encoded> <wfw:commentRss>https://sosfums.info/definition-of-supply-chain-management,html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>Account Management – How to Manage Accounts to Maximize Sales</title> <link>https://sosfums.info/account-management-how-to-manage-accounts-to-maximize-sales,html</link> <comments>https://sosfums.info/account-management-how-to-manage-accounts-to-maximize-sales,html#comments</comments> <pubDate>Tue, 04 Apr 2023 09:21:33 +0000</pubDate> <dc:creator>admin</dc:creator> <category><![CDATA[Uncategorized]]></category> <category><![CDATA[account management]]></category> <guid isPermaLink="false">http://sosfums.info/?p=64</guid> <description><![CDATA[Congratulations! You successfully sold one or more of your company’s products or services to a business unit, department, or division of a large organization. Now your manager has tasked you with “account management”. If you are not already familiar with account management, you are probably asking yourself the following questions: What is “Account Management”? What [...]]]></description> <content:encoded><![CDATA[<p> Congratulations! You successfully sold one or more of your company’s products or services to a business unit, department, or division of a large organization. Now your manager has tasked you with “account management”. If you are not already familiar with account management, you are probably asking yourself the following questions:<br />What is “Account Management”?<br />What skills and talents are required to excel in Account Management?<br />What activities must be performed to maximize Account Management ROI?Providing answers to these questions is the focus of this article.What is Account Management?Account management is actually a synonym for account penetration. Just because you have sold one product or service to one business entity within an organization doesn’t mean your job is done. Think of all the additional opportunities that may exist in the account! For example:<br />Does your company offer additional products or services that might be a “fit” for this customer?</p><p>How many other business units, departments, divisions, and subsidiaries are potential prospects for your company’s offering(s)?</p><p>Required Skills and TalentsA critical talent for successful account management is the ability to build relationships, as relationship selling is a very effective way to increase account penetration. Another critical skill/talent is organization. If you are going to manage large accounts effectively, you need to be willing and able to keep meticulous records.What kinds of records do you need to keep? Picture a large, three-dimensional spreadsheet in your mind. In the left-hand column is a list of every product and service that you could possibly sell to a customer. Across the top of the spreadsheet are all of the business units, departments, divisions, and other business entities that make up your account’s entire organization. Behind each business entity is every contact you know within that business entity.Armed with this mental picture, ask yourself the following questions:<br />Which business entities are you doing business with?<br />Which business entities are you NOT doing business with?<br />Where are the various business entities located?<br />Which products and services does each business entity already purchase from you?<br />Which products and services are they NOT purchasing from you?<br />Who do you know in each business entity?<br />Which of these contacts have you already asked for referrals and testimonials?<br />What referrals and testimonials have they given you?Required ActivitiesHopefully your organization has some type of CRM (Client Relationship Management) software application to help you keep track of your answers to these questions. If you don’t have access to a corporate CRM system, here are some other options:<br />You can purchase a software package like ACT! Or GoldMine?<br />You can subscribe to an online service like salesforce.com?<br />You can track information using a spreadsheet, database, or e-mail program?Next, plan your tactics for increasing account penetration by considering the following questions:<br />What process will you use to regularly expose each of your contacts in the account to your company’s entire portfolio of products and services?<br />Who can provide testimonials that will help you win business in other business units, departments, or divisions in the account?<br />Who can refer you to new contacts in other business units, departments, or divisions in the account?Why is it necessary to repetitively expose your contacts to your company’s entire portfolio of products and services? Because they forget! I can tell you from personal experience that there is nothing more frustrating than finding out a customer has placed a large order with another salesperson…and the only reason they didn’t give you the order was because they didn’t know or remember that you could fill it!Is There More to Account Management?There can be, but activities focused on increasing account penetration make up the critical core. Account management does become more complex if a team of people is managing a regional, national, or global account, but most of the complexity pertains to coordinating the activities of the team members.Don’t make account management more complex than it needs to be! The basic goal is to maximize account penetration. Look for opportunities to sell every product and service in your portfolio to >every business entity (business unit, department, division, etc.) in the account. Make maximum use of referrals and testimonials to help you initiate new relationships. Regularly remind all of your contacts of the full breadth of your portfolio of products and services. Be organized and keep meticulous records. If you do these things, you should be amply rewarded for your efforts!Copyright 2005-2008 — Alan Rigg </p>]]></content:encoded> <wfw:commentRss>https://sosfums.info/account-management-how-to-manage-accounts-to-maximize-sales,html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>The 3 Criteria of Successful Key Account Managers</title> <link>https://sosfums.info/the-3-criteria-of-successful-key-account-managers,html</link> <comments>https://sosfums.info/the-3-criteria-of-successful-key-account-managers,html#comments</comments> <pubDate>Tue, 04 Apr 2023 07:02:04 +0000</pubDate> <dc:creator>admin</dc:creator> <category><![CDATA[Uncategorized]]></category> <category><![CDATA[account management]]></category> <guid isPermaLink="false">http://sosfums.info/?p=62</guid> <description><![CDATA[China is country with a culture that is deeply-rooted in the cultivation of relationships or “guan xi”. In fact, without the right relationships, certain kinds of sales will simply not materialise. Chinese sales people take pride in their relationship-development skills, but unfortunately most Chinese sales people are focusing on the wrong relationships. Even if they [...]]]></description> <content:encoded><![CDATA[<p> China is country with a culture that is deeply-rooted in the cultivation of relationships or “guan xi”. In fact, without the right relationships, certain kinds of sales will simply not materialise. Chinese sales people take pride in their relationship-development skills, but unfortunately most Chinese sales people are focusing on the wrong relationships. Even if they are building the right relationships, there are still other criteria to be successful in Key Account Management. These are:* Cultivating as many relationships as possible in a Key Account, but most importantly with the entrenched influencers AND be aware of their entrenched interests and practices;* Through your relationships in the account, understand the long-term AND short-term business objectives, and find out ways how you can help them in achieving some of these objectives;* Since you don’t have infinite amount of time and resources, prioritise your activities that will give you optimal resultsOne key objective of Key Account Management is to grow your business with the account. Many so-called Key Account Managers are simply glorified versions of Guest Relations Officers, and they do nothing that will either grow the business, or protect it from competitors.To grow your business with your Key Accounts, you will have to first understand their business, and then find ways to add or create value for your customers. And you have to do so bearing in mind that you have other Accounts to attend to, and you have limited time, budget and other resources.Who are Your Key Accounts?Since there will be quite substantial amount of effort and resources used in managing Key Accounts, you may want to define which of your customers qualify as Key Accounts. In most cases, many sellers define Key Accounts as simply those whom bought the most from them. However, there may be some customers who bought the most, BUT squeezed you for prices below costs AND took forever to pay you. You don’t want those customers to be your Key Accounts do you?Here’s a list of criteria that you can refer to:* Buys at least a certain amount of sales from you each year or each quarter;* Maintains a margin of x% with you on average;* Consistently increases their purchase volume from you over the past few years or quarters;* High potential size of their business (which can be measured by how much business your competitor is doing with them, or by an estimated figure if they bought an optimal amount from you);* Creditworthy and pays on time;* Provides you with access on their current and future business objectives;* Open to new ideas, suggestions and discussions on what else you can do for them; etc.There are no fixed way of defining which of these criteria are suitable for you, but the selection of Key Accounts are likely to be made with a combination of a few criteria. It is unlikely to be based on any one single criteria such as volume, margin or growth potential.Managing Entrenched Relationships, Interests and PracticesAccording to Miller Heiman, successful sales people in complex sales situations will need to contact an average of 3-5 contacts in the customer’s organisation before getting the sale. In managing Key Accounts this is even more critical.Besides the fact that your contact in the Key Account may leave the company, what is even more critical is to understand what are the entrenched relationships, interests and practices.Whatever you may be selling, every sale you make will have an impact on someone in your customers’ organisations. Some of these people will be happy, some will be unhappy, and some will be neutral. In some situations, some people in your customers’ organisations may feel that their entrenched interests will be threatened, and may just do whatever it takes to block your sale.Hence, one of the first things a successful Key Account Manager will do is to established who are the entrenched influencers who will make or break a sale. That is to say:* If you were to ask your customer to buy something substantial from you, who are those people whose buy-in you must have in order to win the deal?* If you do know who these people are, do you know them in person yet?* And if not, what steps are you taking so that you will eventually get to know all of them?You will also have to know which entrenched interests you will be threatening, and what you can do to diffuse the situation. Some examples include:* If the customer switch to buy more from you, will someone in the organisation lose out on the kick-backs given by their current vendor?;* When you sell a better solution or equipment, will some IT managers or engineers feel that their value in their companies will be compromised with your advanced systems?* When you provide proactive advice to your key accounts, will some senior managers feel that their influence levels will be diminished as such?Generally, there are no hard-and-fast rule on how such situations can be diffused. In some cases, you can bypass those whom entrenched interests are against you. Sometimes,* It just takes time to win their trust and support;* You may even have to find out whom in your contacts can whisper a few kind words on your behalf to thee entrenched interests and relationships, and make sure you don’t step onto someone’s toes;* In worst-case scenarios, you just have to wait for them to leave their company.In addition to entrenched interests, you also need to be aware of entrenched practices. While many studies have shown that the standard 2-3 training programmes may not be the best training solutions, many companies still find it difficult to accept hybrids of coaching and training modules. Many companies also find it difficult to hire trainers or consultants who have not worked in their industry, but have delivered good consulting and training results for other companies in their same industry.Besides knowing what may be your obstacles and challenges in your Key Accounts, the more extensive your relationships are with your Account, the more information you will get with regards to their long-term and short-term business objectives.Over time, certain entrenched interests may fall out of favour, while emerging interests may gain favour. Successful Key Account managers have their fingers on their Accounts’ pulse to know the subtle, underlying relationship changes that are happening over a period of time.The Long and Short of ThingsAccording to extensive research by HR Chally, successful sales people, especially Key Account Managers, understand their customers business needs, AND know how to serve these needs.When studying the business needs of customers, Key Account Managers will have to understand which of those needs are long term, and which are for the short term. The key differences between the two are:* Short term business needs tend to focus on quick, but sometimes unsustainable results;* Long term business needs tend to focus on sustainable results in the future, but may require significant amount of resources, investment or sacrifice in the short termBy and large, many companies will shift their focus back and forth between long and short term needs, when it comes to their buying decisions. Key Account Managers will have to make a balance between the two, and suggest solutions accordingly.In one instance, we were doing some advisory work for a client in the architectural hardware industry in Guangzhou. Our client focus largely on higher-end hardware, and find it difficult to penetrate a particular account (a furniture manufacturer), which was all about reducing price to reduce costs. Eventually, we understood that behind the short-term action of reducing costs, they do have a longer-term need to move their market position upwards, and there will be a gradual need to focus on quality instead of price.We then advised the sales team to keep providing this Account with low-end products, while working closely with their design and sales departments (as opposed to their procurement department) to understand their next steps in their marketing efforts. We then our client sales people to provide advice to this Account on how, by using superior hardware with innovative designs, we can help them get closer to their future goals.Setting Your Priorities RightBesides knowing who qualify as your Key Accounts, you will still have to allocate enough time for the Account that matters most, and still have time for Accounts that will give you significant results 6 months later.Here’s a list of questions to help you set your priorities:* Are you managing too many Accounts such that none of the accounts are given sufficient time at any one time?;* Which of your Key Accounts will give you short-term results vs. those that will only give you results 3-6 months later?* Are you spending the right amount of time with the right people (entrenched interest or otherwise), so that they can help you close more sales?;* Are you doing the right things (providing information, doing demos, conducting pilots etc.) that will help you move closer to your sale?;* Which of your Key Accounts are those that you deem necessary to have your senior managers pay visits? Why will this be a priority now?* How can you manage your Accounts’ needs, with minimal resources and costs?* Most importantly, how can you make sure that you spend enough time with Accounts that will only give you results 3 or 6 or 12 months down the road, because if you don’t, your competitors will steal them right under your nose?Just like there are long-term and short-term business results pursued by our customers, successful Key Account Managers know how to balance between long and short-term Account Management priorities, so that they win, keep and grow these accounts even in tough economic times. </p>]]></content:encoded> <wfw:commentRss>https://sosfums.info/the-3-criteria-of-successful-key-account-managers,html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>Should You Use an SEO Agency for Your Business?</title> <link>https://sosfums.info/should-you-use-an-seo-agency-for-your-business,html</link> <comments>https://sosfums.info/should-you-use-an-seo-agency-for-your-business,html#comments</comments> <pubDate>Thu, 30 Mar 2023 11:33:49 +0000</pubDate> <dc:creator>admin</dc:creator> <category><![CDATA[Uncategorized]]></category> <guid isPermaLink="false">http://sosfums.info/?p=60</guid> <description><![CDATA[8 Benefits of Engaging SEO Agencies to Boost Your Online Presence!Advertising has transformed to one of the most demanding and crucial aspects of having to run a business. This ultimately means that the overall success of your business is going to depend mainly on the effectiveness of your advertising campaign.Nowadays, online is where everyone’s at, [...]]]></description> <content:encoded><![CDATA[<p> 8 Benefits of Engaging SEO Agencies to Boost Your Online Presence!Advertising has transformed to one of the most demanding and crucial aspects of having to run a business. This ultimately means that the overall success of your business is going to depend mainly on the effectiveness of your advertising campaign.Nowadays, online is where everyone’s at, which is also the reason why most businesses look to promote their products or services online. To do that, one needs to have a business website which will run their internet marketing campaign. With an abundance of spam links and countless other websites floating around in cyberspace, it’s easy for a business website to get lost or rank so low in the SERPs, that the chances of searchers to find the website are seriously diminished.Since, paying a search engine to place your business website at the top of its list doesn’t come cheap, the next best thing one can do is to use search engine optimization or SEO techniques to increase the clicks to the website and help it work its way up the search engine’s results page.Why You Should Hire a SEO Agency?Optimizing a website for a search engine can be not only a tough, but also costly process, mainly because there is just too many business websites competing for the coveted number one spot on the page rank, by using the exact same keywords.While businesses can opt to do their own SEO, hiring a SEO agency that has experienced search engine optimizers will no doubt, help businesses reap ROI in the long run. One of the best ways in which businesses can do that is by outsourcing their SEO needs to qualified SEO agencies.The growing demand for SEO services has lead to a mushrooming of many a great number of SEO agencies fulfilling their business objective, which has lead many businesses seeking SEO services asking the question, “how do we find the best SEO service provider?”Obviously, all those searching for SEO agencies will have to make their selection by passing SEO companies through careful and meticulous scrutiny, in order for them to get the best in search engine optimization for their business website.Benefits of Using SEOOne of the most obvious advantages of using the services of SEO agencies is their ability to enhance the visibility of a business website, but that being said, business owners also raise concerns on affordability, which can only be analyzed when businesses know the benefits of using the services of SEO agencies. In more ways than one, the following are some of the benefits of using search engine optimization services, especially the right ones, which can allow businesses to enjoy the following advantages.Target TrafficWhile businesses embark on an SEO marketing campaign, they should realize that an entire marketing campaign can fall flat on its face if a business is unable to reach the masses, that is, their target audience. It doesn’t really matter whether your business website is attracting hundreds of clicks per day, if those visits are not from your intended target demographic, you will only be seeing them spending time on your website without actually buying anything, which is really the opposite of your marketing intentions.Get a Well-Made Business WebsiteEven though, search engine optimization is necessary for businesses to compete with one another online, the importance of the website design cannot be undermined. While hiring the services of a good SEO agency can get you good marketing copy for your website and an effective use of the related keywords, having a brilliantly designed website will help a lot when it comes to attracting people and even the search engines to your website. This is true because search engines always take into account different aspects of usability and the overall layout of the business website.Cost EffectivenessThe fact of the matter remains that while using radio and TV advertisements can be an effective means of marketing a business’s product or service, it still is very expensive, especially for start-up businesses. By taking their marketing needs online and hiring the services of an experienced SEO agency, a business is able to reach thousands, or even millions of people which they would have not been able to otherwise.Using SEO Best PracticesHiring an experienced SEO agency will allow you to get information on the various techniques they have adopted in their SEO tactics. Hiring a SEO agency that has been in the game for a while will also provide you with the added advantage of not having to worry about them using any SEO techniques while working on your business website.Hiring experienced SEO experts will ensure that your website climbs the search engine ranks without using any illegal practices or short cuts that could produce short term spikes in the website’s ranking, but eventually lead to your website having to pay penalties.Access to Latest SEO TechniquesNeedless to say the field of SEO is constantly evolving, which means that it is important for businesses to stay abreast on all the latest SEO techniques that can help them stay in the game. That being said, businesses usually have little or no time to keep up with the latest developments in SEO techniques. However, an agency providing SEO services is all about being proactive in keeping up-to-date with the latest search engine news and changes in SEO techniques.Cutting-Edge ToolsKeeping in mind the last point, SEO agencies are fluent in navigating through a wide range of online marketing tools that helps increase the value of your marketing strategy. Whether it’s using web analytics for carrying out research or conversion tools that monitor and report the usage of important keywords, SEO agencies know how and where to get the information they need to save time and reduce your in-house cost.Comprehensive SEO KnowledgeAs mentioned earlier, SEO agencies are usually the most qualified in dealing with various verticals of online marketing, mainly due to the nature of their work. Therefore, an SEO agency is able to solve a multitude of problems which a business simply cannot handle by itself. An SEO agency can work together with a business to provide an added perspective, when it comes to understanding and developing marketing strategies for different sectors and various types of business websites.Bottom LineLastly, search engines like Google realize all too well that websites that don’t add value to a searcher’s experience on the internet are not worth a mention in their index. Furthermore, in some cases Google might also decide to drop your website from the SERPs altogether if you’ve used spam to get a higher page ranking.The two main goals of SEO agencies who develop marketing strategies to push your product or service online, is to make sure online content is interesting and no techniques have been used for obtaining your goals. So, are SEO agencies worth it? Absolutely! </p>]]></content:encoded> <wfw:commentRss>https://sosfums.info/should-you-use-an-seo-agency-for-your-business,html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>There is an excessive amount of traffic coming from your Region.</title> <link>https://sosfums.info/there-is-an-excessive-amount-of-traffic-coming-from-your-region,html</link> <comments>https://sosfums.info/there-is-an-excessive-amount-of-traffic-coming-from-your-region,html#comments</comments> <pubDate>Wed, 29 Mar 2023 18:26:32 +0000</pubDate> <dc:creator>admin</dc:creator> <category><![CDATA[Uncategorized]]></category> <category><![CDATA[Internet Marketing]]></category> <guid isPermaLink="false">http://sosfums.info/?p=58</guid> <description><![CDATA[#EANF#]]></description> <content:encoded><![CDATA[<p>#EANF#</p>]]></content:encoded> <wfw:commentRss>https://sosfums.info/there-is-an-excessive-amount-of-traffic-coming-from-your-region,html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>Top 7 Software Testing Myths</title> <link>https://sosfums.info/top-7-software-testing-myths,html</link> <comments>https://sosfums.info/top-7-software-testing-myths,html#comments</comments> <pubDate>Wed, 29 Mar 2023 16:42:02 +0000</pubDate> <dc:creator>admin</dc:creator> <category><![CDATA[Uncategorized]]></category> <guid isPermaLink="false">http://sosfums.info/?p=56</guid> <description><![CDATA[Nowadays, the user experience delivered by a software application determines its popularity and profitability. The user experience delivered by an application depends on its accessibility, functionality, performance, usability, and security across various devices and platforms. Hence, it becomes essential for enterprises to focus on the quality and user experience of their applications throughout the software [...]]]></description> <content:encoded><![CDATA[<p> Nowadays, the user experience delivered by a software application determines its popularity and profitability. The user experience delivered by an application depends on its accessibility, functionality, performance, usability, and security across various devices and platforms. Hence, it becomes essential for enterprises to focus on the quality and user experience of their applications throughout the software development lifecycle.Many enterprises nowadays implement formal software testing strategy to launch a high quality software application. Also, many businesses nowadays test the software continuously and under real user conditions. But several entrepreneurs still do not realize the importance of testing in the software development lifecycle, and the benefits of testing the software early and continuously. They are still sceptical about the benefits of software testing and believe several software testing myths.Decoding 7 Common Myths about Software Testing 1) Testing Increases a Software Application’s Time to MarketWhile developing a new software application, enterprises explore ways to beat completion by reducing its time to market. The QA professionals have to invest both time and effort to evaluate the software’s quality under varying conditions and according to predefined requirements. That is why; many businesses believe that the software testing process increases the product’s time to market. But each enterprise has several options to get its software tested elaborately without increasing its time to market. A business can easily reduce testing time by automating various testing activities. Also, it can implement agile methodology to unify the coding and testing process seamlessly.2) Testing Increases Software Development CostAn enterprise has to deploy skilled testers and invest in robust test automation tools to evaluate the quality of the software comprehensively. That is why; many entrepreneurs believe that software testing increases software development cost significantly. But an enterprise can reduce software testing cost in a number of ways. It can opt for open source and free test automation tools to reduce both testing time and cost. Also, the software testing results will help the business to generate more revenue by launching a high quality software application, in addition to avoiding maintenance and correction cost.3) Test Automation Makes Manual Testing ObsoleteThe test automation tools help QA professionals to execute and repeat a variety of tests without putting extra time and effort. Hence, many enterprises explore ways to automate all testing activities. The entrepreneurs often ignore the shortcomings of various test automation tools. They forget the simple fact that test automation tools lack the capability to imagine and make decisions. Unlike human testers, the test automation tools cannot assess an application’s usability and user experience precisely. Nowadays, a software application must deliver optimal user experience to become popular and profitable. Hence, an enterprise must combine human testers and test automation tools to assess the quality of its software more precisely.4) Elaborate Testing Makes an Application FlawlessWhile testing a software application, testers perform a variety of tests to evaluate its accessibility, functionality, performance, usability, security, and user experience. They even identify and repair all defects and performance issues in the software before its release. The test results also help enterprises to decide if the software meets all predefined requirements. But the user experience delivered by an application may differ according to user conditions and environments. The testers cannot identify all bugs or defects in an application despite performing and repeating many tests. Hence, the business must be prepared to get the bugs or issues found in the application after its release.5) Developers are not required to Test the SoftwareAn enterprise must deploy skilled QA professionals to get the quality of its software assesses thoroughly and effectively. But it can always accelerate the software testing process by making the programmers and testers work together. The developers can further assess the quality of application code by performing unit testing and integration testing throughout the coding process. Likewise, they must perform sanity testing to ensure that the software is functioning according to predefined requirements. Agile methodology further requires enterprises to unify software development and testing activities to deliver high quality software applications. The project management approach requires businesses to test the software continuously by a team consisting both programmers and testers.6) Testing Process Commences after Software Development ProcessThe conventional waterfall model allows business to start the software testing process after completing the software development process. But the conventional software testing model does not meet the requirements of complex and cross-platform software applications. A steady increase is being noted in the number of enterprises switching from waterfall models to agile methodology and DevOps. As mentioned earlier, agile methodology required businesses to test the software continuously, along with making the programmers and testers work as a single team. Likewise, DevOps requires businesses to unify software development, testing, and deployment processes. Hence, the testers nowadays start testing an application from the initial phase of the software development lifecycle.7) No Need to Deploy Skilled Software TestersMany entrepreneurs still believe that the only task of a testing professional is to find bugs or defects in an application. The even do not consider software testing requires skill and creativity. The misconception often makes businesses get their software tested by random people. An enterprise can involve real users in the software testing process to assess the application’s usability and user experience more effectively. But it must deploy skilled testers to get the software evaluated under varying user conditions and environments. The skilled testers understand how to identify the defects and performance issues in the software by creating many test scenarios. The even produce elaborate test results to facilitate the decision making process.Most enterprises nowadays want to generate more revenue by launching software applications that deliver optimal user experience. Hence, they implement formal software QA testing strategy to launch an application without any critical defects or performance issues. Likewise, many enterprises even implement agile methodology or DevOps to evaluate the application throughout the software development lifecycle. An entrepreneur can always gather information and quantitative data from various sources to verify these common software testing myths and misconceptions. </p>]]></content:encoded> <wfw:commentRss>https://sosfums.info/top-7-software-testing-myths,html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>E-Mini Trading: Let’s Start at the Beginning With No Hype</title> <link>https://sosfums.info/e-mini-trading-lets-start-at-the-beginning-with-no-hype,html</link> <comments>https://sosfums.info/e-mini-trading-lets-start-at-the-beginning-with-no-hype,html#comments</comments> <pubDate>Wed, 29 Mar 2023 15:03:28 +0000</pubDate> <dc:creator>admin</dc:creator> <category><![CDATA[Uncategorized]]></category> <guid isPermaLink="false">http://sosfums.info/?p=54</guid> <description><![CDATA[It’s not unusual for me to peruse prominent (and some not so prominent) e-mini trading education sites and see what’s being promoted and how it’s being promoted. Often times, I find the promises and guarantees espoused on these sites appalling. On the other hand, there are a handful of training educators who seem honest and [...]]]></description> <content:encoded><![CDATA[<p> It’s not unusual for me to peruse prominent (and some not so prominent) e-mini trading education sites and see what’s being promoted and how it’s being promoted. Often times, I find the promises and guarantees espoused on these sites appalling. On the other hand, there are a handful of training educators who seem honest and realistic in the manner in which they portray e-mini trading. That being said, many of the sites promote e-mini trading as something akin to the California gold rush. It is not uncommon to see e-mini trading portrayed as a method to “get rich quick” with a minimal amount of effort.For the record: E-mini trading is not a get rich quick scheme and takes a considerable amount of effort and time to become proficient and profitable. Further, if an individual believes he or she can read an e-book or two and then slay the markets they are hopelessly mistaken. In this article, I would like to present an accurate portrayal of what e-mini trading “is,” and what e-mini trading “is not.” Some may find my description of the path to e-mini trading success daunting and be terribly disappointed. That’s okay with me because every potential new trader should have a clear idea of this high competition arena they are considering for a career.Let’s start with a clear idea of what e-mini trading is not:E-mini trading is not a “get rich quick” profession. The stark truth is that the majority of people who embark on a career in trading lose some or all of their money.There are very few individuals who are “natural” traders. The vast majority of new traders will find many of the concepts in e-mini trading unnatural and confusing. It takes time and experience to become a consistently profitable e-mini trader.Most trading books or manuals present a specific system for a new trader to study. The system approach to trading is fraught with danger. These systems may work very well under certain market conditions, but the market is a creature of many moods and very few systems work well in all market situations. The vast majority of mechanical e-mini trading systems fail miserably in non-trending or consolidating markets.Most consistently profitable traders are highly disciplined in their approach to the market and have developed their trading style and discipline through years of study and experience.One common characteristic I see on many trading sites is a quote that suggests that you should be able to double your account value on a monthly basis. Some sites even suggest that you may earn even more than double your account value on a monthly basis. It’s not unusual to see headlines on these sites claim returns ranging from 300% to infinity.It is highly improbable that you are going to double your account on a monthly basis. It’s improbable that I am going to double my account on a monthly basis. Granted, I have had some exceptional months in my trading career, but the notion that I can consistently double my account each month is preposterous.Fact: In the first several months of your e-mini trading career you will be lucky to break even. Even more to the point, most new traders lose considerable sums of money during the early stages of their trading career. The statistics suggest that 50% of all new traders lose their entire trading account balance.Many sites lay claim to have discovered a revolutionary new approach to trading that virtually assures profits. While the methodology of trading has evolved rapidly over the last several years, I am unaware of any revolutionary new approaches to trading that will ensure a new trader will stumble into a highly profitable trading career from day one of their trading experience. To be sure, rates of return for traders and investors have remained fairly consistent for the last 20 years despite billions of dollars of ongoing market research by large institutional trading organizations. In short, most of the “revolutionary” new techniques are recycled version of current oscillators of older trading techniquesFact: Profitable trading still lies in the domain of highly skilled and experienced traders. I am unaware of any revolutionary new trading techniques that have dramatically improved the rate of success in trading, including the most recent wrinkle in trading marketing: the trading robot. The automated trading on Wall Street is generally performed by computers in the “Cray Supercomputer” class of computer. It takes very little analytical skill to reason that a trading robot that retails for $279 will fill your pockets with hundreds of thousands of dollars. Trading robots are just another example of the “next best” innovation. The algorithms that I have been able to analyze on several trading robots rely upon simple moving averages and well-known oscillators. This is hardly the stuff of any new revolutionary approach. They are quite profitable for the individuals who are selling these machines, but the empirical evidence has shown that they typically performed poorly.Finally, many of the trading courses offered confine themselves to a strict systems approach to trading. I will spare the reader an extended discussion on the shortcomings of systems-based trading, but will comment that systems-based trading is generally effective during trending markets. Further, depending upon which source you care to quote, the market typically trends 30% to 40% of the time. During consolidation periods, commonly referred to as range bound trading, systems based trading often struggles mightily. Further, markets often undergo periods of very random trading and systems-based trading is poorly suited for this type of trading. In short, most system-based trading approaches work well under well-defined conditions. I would also point out that few traders require any special trading system to trade a trending market, as these markets are where the majority of trading profits occur and are relatively easy to spot and from which to profit.Fact: It is my experience that successful and consistent traders learn to read and interpret charts, as opposed to confine their learning experience to the tight parameters of system trading. This is not a blanket indictment of all systems-based trading, but a generalization from my experience with systems based trading. Most profitable traders are proficient in a wide range of market conditions and to understand the trading style required to trade those market conditions ease efficiently. Further, learning to trade in a wide variety of trading conditions is generally accomplished through the experience gained by trading with another experienced and profitable trader, or through a mentorship program with a qualified and experience trader.In summary, I have tried to emphasize that trading programs offered may not be a good choice for new traders. Specifically, I have warned against utilizing trading systems that offer inflated profit rates. Finally, I would encourage all traders to find an experienced trader who may be a friend, or hiring an experienced trader through a mentoring program. I have no doubt that there are trading courses that cover some of the deficiencies we have outlined in this article but as yet not been able to locate such a program. I encourage new traders to give some of the above points careful thought, because trading education is often an expensive proposition, but under the right conditions most individuals can learn to trade profitably and with consistency. </p>]]></content:encoded> <wfw:commentRss>https://sosfums.info/e-mini-trading-lets-start-at-the-beginning-with-no-hype,html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>Unsecured Small Business Loans – Good News – Stimulus Bill Allows SBA 90 Percent Guarantee For Loans</title> <link>https://sosfums.info/unsecured-small-business-loans-good-news-stimulus-bill-allows-sba-90-percent-guarantee-for-loans,html</link> <comments>https://sosfums.info/unsecured-small-business-loans-good-news-stimulus-bill-allows-sba-90-percent-guarantee-for-loans,html#comments</comments> <pubDate>Wed, 29 Mar 2023 12:42:25 +0000</pubDate> <dc:creator>admin</dc:creator> <category><![CDATA[Uncategorized]]></category> <category><![CDATA[Small Business]]></category> <guid isPermaLink="false">http://sosfums.info/?p=51</guid> <description><![CDATA[Anyone remotely involved with small businesses, whether as a consultant, lender, supplier, leasing specialist, trade association, or simply as a consumer who is tired of driving by sections of town and wondering why your favorite business unceremoniously threw in the towel, would very much like to hear some good news. Not to mention the small [...]]]></description> <content:encoded><![CDATA[<p> Anyone remotely involved with small businesses, whether as a consultant, lender, supplier, leasing specialist, trade association, or simply as a consumer who is tired of driving by sections of town and wondering why your favorite business unceremoniously threw in the towel, would very much like to hear some good news. Not to mention the small business owner itself. After all, there are 27 million small businesses that deserve to be thriving in this nation, but too often were ignored by the Bush administration. Classically non-complainers by nature, they just want a scrap of hope thrown their way. And I’m not talking about wide-eyed idealists looking for handouts-in all due respect to Emily Dickinson, they’re not looking for the”thing with feathers that perches in the soul”. Just give us a few bucks and we will run with it. This is a continuing article (20 in all) on the subject: Help. Is anyone out there loaning to small businesses anymore?Fortunately there is a loan program out there and SBA lenders are actually making loans currently: the Community Express Loan Program. This gives unsecured small business loans between $5,000 and $50,000 with very little paperwork, answers typically in two days, interest rates presently at 7.75%, funding and two weeks, and monies wired directly to your business account. There are still lenders participating in this program, although Congress has failed to make the program permanent and still has a 10% cap on the number of loans.Enter the Obama stimulus bill. Let us look how it affects this program and small business lending as a whole.If you have tried to wade through the 1,100 or so pages of the new stimulus bill (American Recovery and Reinvestment Act of 2009), you know its like chipping through granite. But let me pull out a little gem. It now allows the U.S. Small Business Administration (SBA to you) to guarantee up to 90% of loans made by private lenders under their program. Let me explain. This is great for Community Express.When the Small Business Act was enacted in 1958, it had a very simple mission. Find a way to get loans to small businesses that couldn’t get them through traditional channels. It did this in an ingenious way. They knew banks where reluctant to loan to small businesses, especially startups, because of fear of failure. So the SBA collected a fee on each loan and used this as a fund to pay banks if there was a default. Bingo, there was invented the SBA guarantee fee. It doesn’t take a degree in rocket science from MIT and an MBA from Harvard to know this gives incentives to the banks to make more loans.SBA loan programs have guarantees from 50% to 85%. Specifically, the SBA currently has an 85% guarantee on loans up to $150,000 and up to 75% on loans above $150,000. On the other hand, there are some programs that only go as high as 50%, including the Express Loan program (for those types of loans the new guarantee will not change). With the new stimulus bill, the SBA has the right to increase these fees to 90%.Think about this for a moment. Simple math tells us more guarantee, the greater the likelihood of the bank making the loan. For goodness sakes, 90% is tapping on the door of a 100% guarantee! Also note the guaranteed portion is typically sold on the secondary market (which has recently shut down to almost nothing) so there is more chance for loans to be sold and more money to go back into the coffers of the banks for further lending.Notice I said the SBA has the right to increase it to 90%. It can pick which program. And it has not occurred yet. But if I was a betting person, I would say they would be seriously looking at most of the programs because everyone is scraping for ideas to revive the economy.For those addicted to primary source documents, this is what the new statute, in relevant part (my attorney wanted me to add that) says:SEC. 502. ECONOMIC STIMULUS LENDING PROGRAM FOR SMALL BUSINESSES. (a) PURPOSE- The purpose of this section is to permit the Small Business Administration to guarantee up to 90 percent of qualifying small business loans made by eligible lenders.<br />(b) DEFINITIONS- For purposes of this section:<br />(1) The term ‘Administrator’ means the Administrator of the Small Business Administration.<br />(2) The term ‘qualifying small business loan’ means any loan to a small business concern pursuant to section 7(a) of the Small Business Act (15 U.S.C. 636) or title V of the Small Business Investment Act of 1958 (15 U.S.C. 695 and following) except for such loans made under section 7(a)(31).There is also a sunset provision under Subparagraph (f) that the guarantees are only good for one year after enactment of the bill, unless extended by Congress.So what does it do for me now as a small business owner? Well now the not so good news. I predict the SBA will be increasing many of its programs to 90%. But to get the banks in the lending mood again, there has to be a secondary market. There is also new legislation on that, which we will discuss in another article. But once we have a secondary market, I predict that they banks will not only loan, but do so in a big way. For three reasons:First, history tells us when there is economic inactivity due primarily to depressed conditions, when the cycle changes for the better, like a sling shot affect, it changes dramatically. Remember when people were unable to refinance or purchase their homes because of tight markets and high interest rates? The rates went down and many jumped at the chance to refinance, improve their homes, and purchase (some say too precipitously) with abundance. Although this is an overstatement and also depends upon other factors such as employment, standards of living, etc., the analogy holds that when things loosen up, there will be a substantial number of business loans.Secondly, banks are in large part in the business of making loans and they have not been doing so for some time. They will be anxious to make profits again.Lastly, simple economics tells us when there is a vacuum in the market; capital will rush in and take advantage of that open market and initial lack of competition. Large banks are not making business loans so small community banks are starting to rush in to take over the arena. Give them a secondary market and they will explode.So for the small business owner, I think this news of 90 % guarantees is favorable. Why did it take them so long? </p>]]></content:encoded> <wfw:commentRss>https://sosfums.info/unsecured-small-business-loans-good-news-stimulus-bill-allows-sba-90-percent-guarantee-for-loans,html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>Enjoy Small Business Success – Tips For Getting Started</title> <link>https://sosfums.info/enjoy-small-business-success-tips-for-getting-started,html</link> <comments>https://sosfums.info/enjoy-small-business-success-tips-for-getting-started,html#comments</comments> <pubDate>Sun, 05 Feb 2023 19:39:40 +0000</pubDate> <dc:creator>admin</dc:creator> <category><![CDATA[Uncategorized]]></category> <category><![CDATA[accounting]]></category> <category><![CDATA[business]]></category> <category><![CDATA[companies]]></category> <category><![CDATA[google]]></category> <category><![CDATA[near me]]></category> <category><![CDATA[offices]]></category> <category><![CDATA[restaurant]]></category> <category><![CDATA[sale]]></category> <category><![CDATA[services]]></category> <guid isPermaLink="false">http://sosfums.info/?p=49</guid> <description><![CDATA[How do you get started with your own small business? If you are looking for an easy business to get into, there are many options. But where do you start?Business opportunities are plentiful and it can seem difficult at first to make a choice that will fit your lifestyle. If this is truly what you [...]]]></description> <content:encoded><![CDATA[<p> How do you get started with your own small business? If you are looking for an easy business to get into, there are many options. But where do you start?Business opportunities are plentiful and it can seem difficult at first to make a choice that will fit your lifestyle. If this is truly what you want, you can start your own business and get started with research and with mustering up a lot of motivation.Many people start a small business are looking for debt relief and the biggest solution to debt problems are debt solutions that include earning more money to pay debts off. More than ever, people look for an opportunity to start a small business and work at home to change their finances. Debts are a good motivator. Just thinking about life without debt can give you the juice to propel forward in life.If you’ve decided to make more money and create wealth for yourself plus give yourself the gift of freedom that comes with having your own small home business, you need some tips to help you get started. You can work at home and get yourself out of debt. Solutions to your problems can be found quickly and easily if you adopt the right attitude about the brightness of your future.Here are two important tips to help you get started on the road to a future successful business venture:1. Gather knowledge. Learn everything you can about your chosen industry. Whether you want to get into a travel business, a computer home business, some type of business consulting or something else entirely, you need to lap up as much knowledge as you can get your hands and eyes upon.Business people love to talk to new small business owners and share tips. The internet provides a wealth of resources for you to learn to do things like:<br />write a business plan,<br />get a small business loan,<br />deal with technology;<br />and more.<br />Spend as much time as you can learning other people’s secrets. Many are willing to share stories of their success and failures so you can succeed without making similar mistakes. Join small business management mentoring groups, online business forums and local business associations and network while you learn.2. Network. Consult with everyone you can about your small business opportunity. Small business management includes more than just selling a product and managing a business. You need to learn to advertise, learn marketing, do sales and administration and wear many different hats. Through networking you’ll learn about client opportunities, technological information that can help you boost your business and learn ways to save money and increase productivity. Make as many online and offline connections as you can to help you get your small home business off the ground. </p>]]></content:encoded> <wfw:commentRss>https://sosfums.info/enjoy-small-business-success-tips-for-getting-started,html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>Building A Unique Brand Identity</title> <link>https://sosfums.info/building-a-unique-brand-identity,html</link> <comments>https://sosfums.info/building-a-unique-brand-identity,html#comments</comments> <pubDate>Thu, 02 Feb 2023 09:32:30 +0000</pubDate> <dc:creator>admin</dc:creator> <category><![CDATA[Uncategorized]]></category> <guid isPermaLink="false">http://sosfums.info/?p=46</guid> <description><![CDATA[What is a brand?A brand is a name, term, symbol, design or a combination of these used by an organisation to identify it or its products as unique from others. It acts as an identity and signal, communicating many messages to the market.Therefore, brand identity is its ‘personality’ in context of your target market. In [...]]]></description> <content:encoded><![CDATA[<p> What is a brand?A brand is a name, term, symbol, design or a combination of these used by an organisation to identify it or its products as unique from others. It acts as an identity and signal, communicating many messages to the market.Therefore, brand identity is its ‘personality’ in context of your target market. In other words, it’s a brand’s characteristics as sees by the market. Every business has one, although some are more subtle and others are very in-your-face.It’s very important for a brand’s success to have a solid, well supported identity as it allows the target market to relate to it. People are emotional beings and this comes across in their buyer behaviour, so therefore, if a business wants their product to appeal to a certain customer, the identity of the brand must offer a relevant characteristic that is pleasing and favourable to them.For example, popular cola soft drinks run intensive branding campaigns with their product on the beach with people enjoying summer, with the intention that their brand will become associated with ‘fun times’ and ‘enjoyable experiences with friends’. This trait, which is an element of brand identity, means that customers will recognise a relatable characteristic, and associate their happy emotions with a product that naturally lends itself to that situation.Five Dimensions Of Brand PersonalityResearch into the marketing and psychological aspects of branding date back to the 60s, 70s and 80s, and identify five main brand personality traits, known as ‘The Big Five’, which encapsulate the main categories of identity.How a consumer interprets all brand messaging is how a brand identity is defined, and the definition tends to focus on one of the following traits.(1) SincerityDown-to-earth, genuine, honest, and comfortable.(2) ExcitementExhilaration, adrenaline, fun, stimulating and sporting.(3) CompetenceReliable, trustworthy, successful and intelligent.(4) SophisticationUpper class, cultured, charming and posh.(5) RuggednessOutdoorsy, tough and strong.Regardless of which category, a brand identity can significantly impact a customer’s interaction and emotional connection with a specific product or organisation.How To Develop A Brand IdentityAn identity of a business, a product or brand functions very similarly to that of a person. When you think of a person, you can list off all of the qualities they have that come across to you when you interact with them. For example, witty, smart, fun, outgoing, frustrating, and so on. These qualities can be both negative and positive, and the way you were able to come to the conclusion of these adjectives lies in how you’ve interpreted the signals they projected through their actions. For example, you would label someone as fun, because they shared an experience with you that you enjoyed, or label someone as frustrating because they were difficult to get along with.It works the same with a brand. The best way to establish, uncover and promote a brand identity is to begin describing the traits and characteristics that come to mind. Then you (as the owner of that brand) must leverage messages and actions which act as signals to the target consumers to allow them to discover and interpret those characteristics and relate your brand to those traits.Branding ElementsBranding elements are the physical identifiers of a brand, such as design, images, colours, font, name, shaping, spacing and so on. Consistency is key here: once you establish your traits, as discussed above, the way your brand physically exists must be consistent with the characteristics you wish to portray.For example, if you want a sporty, exciting brand, you may lean towards brighter colours, modern fonts and trendy logos, as opposed to, say, a conservative fashion brand which may choose a more formal name, a cleaner font, a more conservative colour palette, etc.Customers are very intuitive, and therefore, brand identity and the associated branding elements must be planned very carefully to ensure that they both sync in such a way that the correct messages are being successfully and easily interpreted by the market.Using A VoiceA ‘voice’ in this branding context refers to the entire suite of communication tools used to promote the brand identity and elements, above, to the market. Basically, it’s how you speak and interact with your audience and how they relate to this.This can be the colouring, layout and words used on a website, the music and sound on a radio commercial, or the images featured on a print advert.Again, consistency is very important here. It’s very essential that the voice matches the characteristics and traits originally established for the brand, so that the audience isn’t the victim of mixed or conflicting messages.Write A Branding Guidelines DocumentA ‘branding guidelines’ is a document where all of the branding elements, identity and voice are clearly written out in detail. It provides the ‘go-to’ guide regarding everything about a brand, from design, exact colours, tone, images, sizing, backgrounds, tag lines and correct use.As mentioned above, for a successful brand and strong identity, consistency is paramount so that the audiences are not receiving mixed messages or incorrect signals. The market is already cluttered with noise, and so it’s very important that a business sharpens their message to be so specific that when a customer interacts, they interpret the message positively and correctly.A branding guidelines document ensures that all of the branding is used correctly so that the entire marketing effort is heading in one, uniform direction effectively. Making this document easily accessible internally within a business ensures that everyone working on promoting the brand is doing so in the correct manner.Every business has, or should have, a distinct and unique identity which makes it appealing to their customers, and it lies in a solid branding program to ensuring your brand’s personality stands out from the crowd. </p>]]></content:encoded> <wfw:commentRss>https://sosfums.info/building-a-unique-brand-identity,html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> </channel></rss> If you would like to create a banner that links to this page (i.e. this validation result), do the following:
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