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<?xml version="1.0" encoding="UTF-8"?><rss version="2.0" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" > <channel> <title>rbbsems.info</title> <atom:link href="http://rbbsems.info/feed" rel="self" type="application/rss+xml" /> <link>https://rbbsems.info</link> <description></description> <lastBuildDate>Tue, 22 Aug 2023 05:30:17 +0000</lastBuildDate> <language>en</language> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <generator>http://wordpress.org/?v=3.1.3</generator> <item> <title>Helpful Hints in Preparing for Buy Here Pay Here Dealership Financing Requirements</title> <link>https://rbbsems.info/helpful-hints-in-preparing-for-buy-here-pay-here-dealership-financing-requirements,html</link> <comments>https://rbbsems.info/helpful-hints-in-preparing-for-buy-here-pay-here-dealership-financing-requirements,html#comments</comments> <pubDate>Wed, 19 Apr 2023 15:15:15 +0000</pubDate> <dc:creator>admin</dc:creator> <category><![CDATA[Uncategorized]]></category> <category><![CDATA[bajaj finance]]></category> <category><![CDATA[basic finance]]></category> <category><![CDATA[corporate finance]]></category> <category><![CDATA[Finance]]></category> <category><![CDATA[finance basics]]></category> <category><![CDATA[finance books]]></category> <category><![CDATA[finance course]]></category> <category><![CDATA[finance degree]]></category> <category><![CDATA[finance job]]></category> <category><![CDATA[finance major]]></category> <category><![CDATA[finance news]]></category> <category><![CDATA[finance report]]></category> <category><![CDATA[finance skills]]></category> <category><![CDATA[finance stock]]></category> <category><![CDATA[finance update]]></category> <category><![CDATA[finance with sharan]]></category> <category><![CDATA[finances]]></category> <category><![CDATA[learn finance]]></category> <category><![CDATA[Personal Finance]]></category> <category><![CDATA[public finance]]></category> <category><![CDATA[study finance]]></category> <category><![CDATA[what is finance]]></category> <category><![CDATA[yahoo finance]]></category> <category><![CDATA[yahoo finance premium]]></category> <guid isPermaLink="false">http://rbbsems.info/?p=61</guid> <description><![CDATA[Remember that the definition of buy here pay here dealers is that these dealerships finance the customers directly. This makes each dealer make his own criteria on what is needed to be able to trust that their money that is invested in the customers, is not going to be lost. This makes writing a rigid [...]]]></description> <content:encoded><![CDATA[<p> Remember that the definition of buy here pay here dealers is that these dealerships finance the customers directly. This makes each dealer make his own criteria on what is needed to be able to trust that their money that is invested in the customers, is not going to be lost. This makes writing a rigid table with actual requirements an almost impossible task to achieve. However, here are the basic requirements as well as hints of why would dealers need them.1. Some sort of identification with picture of the customer that is asking for financing approval for verification.2. A recent bill to prove the address of the customer in case the payments are not paid on time. Although most identification cards, like the state ID and the driver’s licence, have the customer’s address, it can often be several years old and hence the address is not updated to the most recent one but a bill would have the recent address.3. Proof of income – This can be from check stubs or direct deposit into a bank account with the bank statement present to show as proof. Or it can be from Social Security Disability income or other reliable sources. Each dealer would have their own measurement of what is reliable income sources. Remember that some dealers are aiming to be able to garnish wages in case the payments are not paid and vehicle is not returned or can’t be found to repossess.4. Some places require a bank statement to reveal how the customers spend their money. If there are other car payments that show up on the statements, then the dealers would take this into account when calculating the approved loan amount to be granted to the customer. More life expenses means that this customer is less likely to be able to pay large monthly payments, even if his income is high.5. Down payment money – This differs greatly from dealer to dealer and from car to car and even from customer to customer. Here is why, first, some dealers are running incentives while others are not. Second, customers might be asking for very expensive vehicles. Third, customers may be asking for average priced vehicles but their income proven can not cover the monthly payments as well as life expenses so the dealers ask for higher down payments to lower the risk involved with such deals. Customers need to keep in mind that even if dealers are asking for no money down, it does not mean for customers not to have any cash available. The reason is that customers, in most states, are still required by law to pay all the taxes on the vehicle as a lump sum in the beginning of the sale. Also, there are registration costs that need to be paid by the customers.6. References – Many dealers require that customers provide references from family and friends. Basically, the dealerships would contact these people and ask them for information about the whereabouts of the customers when needed. This is meant as a secure way for the dealers to be able to track down the customers in the event that the payments are not paid and the vehicles cannot be traced to repossess. </p><div class="mads-block"></div>]]></content:encoded> <wfw:commentRss>https://rbbsems.info/helpful-hints-in-preparing-for-buy-here-pay-here-dealership-financing-requirements,html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>Essential Photography Tips for Beginners</title> <link>https://rbbsems.info/essential-photography-tips-for-beginners,html</link> <comments>https://rbbsems.info/essential-photography-tips-for-beginners,html#comments</comments> <pubDate>Wed, 19 Apr 2023 13:02:41 +0000</pubDate> <dc:creator>admin</dc:creator> <category><![CDATA[Uncategorized]]></category> <category><![CDATA[ai photography]]></category> <category><![CDATA[digital photography]]></category> <category><![CDATA[ed sheeran photograph]]></category> <category><![CDATA[film photography]]></category> <category><![CDATA[landscape photography]]></category> <category><![CDATA[landscape photography tips]]></category> <category><![CDATA[landscape photography tutorial]]></category> <category><![CDATA[learn photography]]></category> <category><![CDATA[lyrics photograph]]></category> <category><![CDATA[outdoor photography]]></category> <category><![CDATA[photograph]]></category> <category><![CDATA[photograph lyrics]]></category> <category><![CDATA[photography]]></category> <category><![CDATA[photography for beginners]]></category> <category><![CDATA[photography ideas]]></category> <category><![CDATA[photography lessons]]></category> <category><![CDATA[photography tips]]></category> <category><![CDATA[photography tutorial]]></category> <category><![CDATA[street photography]]></category> <category><![CDATA[street photography basics]]></category> <category><![CDATA[street photography tips]]></category> <category><![CDATA[travel photography]]></category> <guid isPermaLink="false">http://rbbsems.info/?p=58</guid> <description><![CDATA[Learning the art of photography is fun and fascinating at the same time, photography is now much easier than what it was back in the days, when photographers need to expertise a lot of technical knowledge about photography before they can actually start, but now with the advance photography equipment and accessories, you can just [...]]]></description> <content:encoded><![CDATA[<p> Learning the art of photography is fun and fascinating at the same time, photography is now much easier than what it was back in the days, when photographers need to expertise a lot of technical knowledge about photography before they can actually start, but now with the advance photography equipment and accessories, you can just start clicking images anytime, though at a later phase you will learn techniques that will fine tune your photographic skills further.In this article we will discuss the essential photography tips for beginners:The first question that every photographer has is “How do I take a great picture?”1. Make mistakes: “Every expert was once a beginner” remember this one line before starting. When you are new there is nothing to lose, make as many mistakes as you can, but don’t get frustrated with your mistakes, learn from them and develop your skills further.2. Get as close as you can, to your subject, try to fill the gap around your subject by approaching as close as you can to him, this will fill the frame of your picture with the subject only, you will see the difference between the pictures clicked from a close distance than when you clicked the same subject from a far distance. You will see the fine detailing of your subject.3. Click as much as you can: We all know that “practice makes a man perfect” this can be said rightly for all the new photographers reading this article, if you are a new photographer, click as many pictures as you can, of the same or of different subjects to find your masterpiece with different angles. This will help you in mastering technical skills of photography.4. Use the light: If you learned how to take advantage of a light source and utilise the source of light whether it’s a natural source like the sun or an artificial source of light like a lamp or something, you can make an ordinary picture look extraordinary.5. Using flash: If you are a new photographer, you might think that you only need a flash when it’s too dark or when you are clicking pictures indoor, but this is not true. You might have come across a very common problem of uneven shadow patterns, those have spoiled your shots, when you were taking pictures in the bright sunlight, to resolve this issue you need to on the flash of your camera and put extra light on your subject, this will help you in getting rid of those shadows.6. Invest in books: Read about the experts in the field of photography, as you can learn more about the techniques used by them and get inspired by their great work. Merely having an expensive camera and accessory won’t guarantee you great pictures; if you have the right technique you can even click extraordinary pictures with the help of a simple SmartphoneAbove we have discussed some of the important photography Tips for beginners and we will keep on sharing photography tips further. </p>]]></content:encoded> <wfw:commentRss>https://rbbsems.info/essential-photography-tips-for-beginners,html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>Hiring a Marketing Expert Vs Doing It Yourself</title> <link>https://rbbsems.info/hiring-a-marketing-expert-vs-doing-it-yourself,html</link> <comments>https://rbbsems.info/hiring-a-marketing-expert-vs-doing-it-yourself,html#comments</comments> <pubDate>Tue, 28 Mar 2023 12:48:20 +0000</pubDate> <dc:creator>admin</dc:creator> <category><![CDATA[Uncategorized]]></category> <guid isPermaLink="false">http://rbbsems.info/?p=56</guid> <description><![CDATA[Marketing is a complex field that includes different strategies designed to improve visibility, establish a brand presence, engage prospective customers, and earn more revenue as a result. Business owners need to invest time and money into marketing if they want to stay ahead of the game and stand apart from the competition. A good marketing [...]]]></description> <content:encoded><![CDATA[<p> Marketing is a complex field that includes different strategies designed to improve visibility, establish a brand presence, engage prospective customers, and earn more revenue as a result. Business owners need to invest time and money into marketing if they want to stay ahead of the game and stand apart from the competition. A good marketing strategy can help businesses grow and enjoy more success.However, many small business owners hesitate to hire professional marketers to handle their marketing campaign. It could be lack of trust, no budgetary means for it, or that they feel it’s a manageable task. In the end, they struggle to share responsibilities and delegate tasks while they run a business; which means they don’t outsource marketing and rely on inexperienced in-house employees to plan and implement the strategies that they end up overseeing.Why Hiring a Marketing Expert can HelpModern marketing is an expansive field, and it includes everything from digital marketing online to traditional offline marketing. Business owners rarely have enough time to learn different marketing techniques and understand how to implement them well on their platforms. All kinds of businesses, especially small companies, can benefit from professional assistance. Here are some reasons why hiring a professional is a good idea:1. To Navigate the Complexities of Modern Marketing StrategiesModern marketing strategies involve a wide range of techniques, tools, skills, and platforms, which is why people work in teams to implement it. The digital marketing team includes professionals with different skills and qualifications who handle different tasks. These strategies are just too complex for a single person to manage, even if they’re qualified in the field. Even the simplest marketing strategy requires steps like:</p><p>Establishing Your Audience</p><p>Branding the Service for the Audience</p><p>Graphic Design & Collateral Creation</p><p>Creating a Website that Sells</p><p>Making the Website SEO Friendly</p><p>Promoting the Website</p><p>Creating Social Media Profiles</p><p>Establishing Brand Presence</p><p>Generating Content</p><p>Creating Ads for Paid Platforms</p><p>Managing Ad Spend</p><p>Managing Authoritative Links to the Website</p><p>All of these things require different skills and most business owners have to invest time to learn these skills if they want to handle marketing without professional assistance.2. To Create Content that Establishes Industry AuthorityContent is an important aspect of modern marketing strategies because it helps establish authority in the industry, engages with customers, distributes information regarding products and services, and include keywords to catch the attention of search engines. The Internet is saturated with content, so users are very selective about what they read. It’s not enough to just create generic content and include relevant keywords in the text. The content should provide the target audience with significant value.</p><p>Content should be well-written with sound grammar and spelling.</p><p>All the information should be current and relevant to the keywords included in the text.</p><p>The content should be in long-form and range from 1,000 to 2,000 words. The average word count of the web pages search on the first search engine results page is 1,890.</p><p>The keywords used should be specific, and the content should include long-tail phrases.</p><p>All information should be well-researched and as accurate as possible.</p><p>The primary purpose of content marketing is to attract organic traffic to the website and to ensure that users stay long enough to become interested in the products and services offered. The secondary purpose of content marketing is to establish authority and win the trust of the visitors.Skilled and experienced content marketing experts know just how to generate the right kind of content for their target audience. This job requires skills, training and deep knowledge on the nitty-gritty of writing for online audiences. It’s something most individual business owners aren’t able to manage.3. To Develop Creative and Interactive ResourcesContent marketing doesn’t just involve text though it is one of the most commonly used formats in modern marketing. Text content is easy to create, and business owners can develop good articles and blog posts if they put in some time and effort. However, experienced marketers know content marketing must be diverse and approach the target audience from different directions. A sound content marketing strategy will include:</p><p>Videos and tutorials</p><p>Podcasts and live streams</p><p>Infographics and animations</p><p>White papers and research papers relevant to the industry</p><p>These types of content require different skills and software, and a business owner doesn’t usually have access to them. In comparison, professional marketers have all the tools and knowledge required to create visual and text content and can handle it with a marketing strategy in mind.4. To Deliver your Brand SociallySocial media is a great platform for small businesses because it allows them to reach out and connect with their target audience. They can engage with their audience regularly, establish a personal relationship, hear customer concerns, complaints, and provide resolutions promptly; this helps ensure customers remain interested in the brand.However, social media is a double-edged sword if it’s not handled properly. Even the smallest mistakes can compromise the reputation of the company and alienate the target audience. Experienced social media professionals know how to navigate these platforms well and will:</p><p>Understand different platforms like Facebook, Twitter, Instagram, etc., and develop unique strategies to engage audiences on every platform.</p><p>Explore the paid ads, promoted content, and other such paid marketing options available on these platforms and use them to the best advantage.</p><p>Monitor engagements and interactions between the business and target audience to understand customer preferences.</p><p>Handle complaints, questions, and requests from customers on the social media platforms.</p><p>Build and maintain a good reputation on these platforms and establish authority through content.</p><p>Professional marketers will use sophisticated social media management tools to keep track of all this activity and ensure nothing goes wrong. Managing social media requires time and commitment, but it can be very rewarding. Social media marketers are very savvy on these platforms and know how to engage the audience efficiently.Many small business owners struggle with this aspect of marketing and have neither the time nor knowledge to keep track of their social media accounts. The time to update, post content, respond, and then interact with their audiences just isn’t there.5. To Develop your Brand and Website ConceptsA marketing campaign will fail if the business doesn’t have a well-designed website and a carefully crafted brand presence. A website is the foundation of all marketing campaigns and needs to provide a good user experience to visitors, regardless of the platform they approach it from.The website should be easy to navigate, mobile-friendly, SEO-friendly, quick to load on all platforms, aesthetically pleasing, and informative. It should be designed in accordance with the branding to ensure it conveys the right message to the target audience. Experienced website developers and marketers will consider the factors mentioned below when they create a platform and branding:</p><p>Target audiences and their preferences</p><p>Type of products and services provided</p><p>Competitors and the industry in general</p><p>The company’s ethics, goals, and message</p><p>The location of the company</p><p>All of these factors are considered in the website design and branding process to ensure the online presence is unique and appealing to the target audience. While business owners know their industry, product and target market well, they don’t have the skills and knowledge on how to position themselves best when it comes to branding. A haphazard approach or unplanned branding strategy can have a long-term impact on the success of the venture.6. To Research and Analyze Your Engagement CampaignsModern marketing strategies are fluid and dynamic. They need to change and evolve in response to the changing market conditions, search engine regulations, target audience preferences, and other such influential factors.A marketing campaign that’s successful today might not be as successful six months down the line, which is why experienced marketers always keep an eye on the campaigns through analytics and research latest marketing trends regularly. Here are some of the many analytic reports professional marketers browse through regularly:</p><p>The analytic reports containing website activity like a number of visitors (repeat and unique), duration of the visit, bounce rates, most popular pages, etc. This information will help them improve the overall quality of the website.</p><p>Analysis of paid ad campaign performance on search engines, social media platforms, and even off-line strategies like direct mail marketing. They keep an eye on the performance of the paid ad campaigns and determine if the ads provide sufficient ROI.</p><p>Analysis of organic social media interaction. This often includes impressions, opened posts, comments, likes/dislikes, shares, etc. Experienced social media marketers will study these reports and alter their social media strategy accordingly.</p><p>Without regular analytics, it’s difficult to determine if the campaigns are performing well and delivering the right amount of ROI. The information from marketing analytics can also help with content creation, marketing campaign planning, social media campaigns, etc. A business owner will find it extremely difficult to handle all the aspects of analytics, which can lead to the failure of the marketing campaign.7. To Save You Time and MoneySmall business owners have many responsibilities and not a lot of time to attend to them all. Marketing can be an additional burden they don’t need, which is why DIY marketing is never a good idea. While DIY marketing seems affordable, it can have a long-term negative impact on the business, cause the business owner a considerable amount of stress, and draw their attention from tasks that can’t be outsourced and need their attention.While there are multiple avenues and sources providing information about digital marketing strategies, nothing can replace the training, skill, and experience professional marketers have. They also have connections with different entities in the marketing world that can make developing effective strategies easier. Professional marketers will achieve more with less money so even if the initial investment of hiring a professional marketer seems a bit expensive, it can help business owners save money in the long run. Marketing research can prove it. </p>]]></content:encoded> <wfw:commentRss>https://rbbsems.info/hiring-a-marketing-expert-vs-doing-it-yourself,html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>Improving The Usability Of Ecommerce Solutions, Stage 10, Distributing A Verification Email</title> <link>https://rbbsems.info/improving-the-usability-of-ecommerce-solutions-stage-10-distributing-a-verification-email,html</link> <comments>https://rbbsems.info/improving-the-usability-of-ecommerce-solutions-stage-10-distributing-a-verification-email,html#comments</comments> <pubDate>Mon, 27 Mar 2023 18:10:19 +0000</pubDate> <dc:creator>admin</dc:creator> <category><![CDATA[Uncategorized]]></category> <guid isPermaLink="false">http://rbbsems.info/?p=54</guid> <description><![CDATA[Throughout this ecommerce project we have gone over the value of customer service and providing the customer what they want. Treat your website like you would your retail high-street shop, the customer will dictate how you design, market and manage your online business. Being adjustable in these economic times is one of the major attributes [...]]]></description> <content:encoded><![CDATA[<p> Throughout this ecommerce project we have gone over the value of customer service and providing the customer what they want. Treat your website like you would your retail high-street shop, the customer will dictate how you design, market and manage your online business. Being adjustable in these economic times is one of the major attributes to your business surviving and becoming successful.As the rate of spending is increasing year on year online the need to move with the times is an essential trait for all ecommerce solutions. There are still a huge amount of websites that have poor usability throughout the ordering process and this occurs in potential customers dropping out of the shopping basket and not converting. These steps should improve the usability of your ecommerce software and maximise your conversion rate. In this final step of how to build user-friendly ecommerce solutions we look at the importance of sending out a verification email to the customer once the order has been placed on the website.Once a user has placed an order on the ecommerce solutions, a confirmation should be sent out immediately. This provides the customer with confidence and assurance that there order has been accepted and processed correctly. The confirmation email should include the customers details, name and delivery address, be brief as the customer does not want their personal details being sent over the internet by email. Only put in the relevant details that are important to the order. Include the product details such as order number, title and pricing. Some ecommerce software includes a tracking number for delivery where the customer can track their order in the postal system.The email should be a commercial for your ecommerce store, eBay store or Facebook store, so adding branding and relevant information regarding the business and order is crucial to customer satisfaction. A well designed and thought about confirmation email will add to the customer experience and market your online business as confirmation emails are rarely deleted and remain in an inbox for many weeks. So by adding marketing triggers such as ‘special offers’ button or ‘sale’ button within the email will cause repeat business traffic and conversions.By adding important information within the email will also cut costs for the ecommerce store, eBay store or Facebook store, it is much cheaper for someone to resolve a problem online rather than having to call a customer service line. By thinking about what the customer wants and needs within the confirmation email, such as delivery time, the customer service can be minimised and there will be more time for promotion.The last few articles have outlined ten steps of how to improve the usability of ecommerce solutions. The past few steps should make your ecommerce site more usable and therefore more successful. Using these ecommerce guides can only take you online business so far, which is why constant testing and analysis is needed for all ecommerce solutions. Ecommerce software has become increasingly more advanced and with analytics software you should be able to monitor every aspect of your website. Putting all of these tools and guidelines together your online business should become increasingly user-friendly and therefore successful. </p>]]></content:encoded> <wfw:commentRss>https://rbbsems.info/improving-the-usability-of-ecommerce-solutions-stage-10-distributing-a-verification-email,html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>Chapter 13 – Online Advertising – Throwing a Banner into the Works</title> <link>https://rbbsems.info/chapter-13-online-advertising-throwing-a-banner-into-the-works,html</link> <comments>https://rbbsems.info/chapter-13-online-advertising-throwing-a-banner-into-the-works,html#comments</comments> <pubDate>Mon, 27 Mar 2023 16:28:10 +0000</pubDate> <dc:creator>admin</dc:creator> <category><![CDATA[Uncategorized]]></category> <guid isPermaLink="false">http://rbbsems.info/?p=52</guid> <description><![CDATA[As you may have gathered from the title, the focus of this chapter is largely on banner advertising but don’t for one minute believe that banners are the be all and end all of online advertising. “Banner advertising” is a bit of a misnomer – modern online creative advertising is about a lot more than [...]]]></description> <content:encoded><![CDATA[<p> As you may have gathered from the title, the focus of this chapter is largely on banner advertising but don’t for one minute believe that banners are the be all and end all of online advertising. “Banner advertising” is a bit of a misnomer – modern online creative advertising is about a lot more than just banners.The Multi-Purpose Nature of AdvertisingAdvertising, whether online or offline, always has a number of objectives:o Building brand awarenesso Creating consumer demando Informing consumers of your ability to satisfy that demandBut when you really think about it, they can be distilled into just one action: Increasing Sales!Advertising is based on the simple economics of demand and supply. Advertisers aim to stimulate a consumer need and then satisfy that need. Create the demand. Then satisfy the demand.Building Brand AwarenessMaking people aware of your brand or product is an important long-term goal. Once customers know about you, you’ve taken that first big step towards gaining their trust… and their patronage. It’s a simple fact that the best known brands do more business. And therein lies the rub.The ultimate goal is to do more business and sell more.Building brand awareness is perhaps the key strong point of online creative advertising. It’s largely visual, making it an ideal channel for promoting brand collateral.Creating Consumer DemandBrand and product awareness is also about creating demand. Advertising needs to convince consumers about what they should want and why they should want it. Modern online advertising can provide a great way to communicate the USP’s of your product, thereby helping stimulate demand.<br />Aspiration is a function of knowledge. You can’t want what you don’t know about.Satisfy Consumer DemandOnce your consumer wants something, they need to know of your ability to satisfy that want. If your brand building has been effective, they know you exist. Now tell them how you can deliver what they need.Driving Traffic and SalesIf your Online Advertising campaign doesn’t drive traffic, then there’s really no point in it, is there? All forms of online marketing need to drive traffic in the long term. But what about the short and medium term?That’s where the immediacy of Online Advertising comes to the fore. Unlike traditional media advertising, Online Advertising can turn the potential customer into an actual customer right there and then. What’s more – you can track exactly how effectively your campaign does this.Payment ModelsDepending on the primary goal of the campaign, different payment models can be used:CPM or CPIPaying for exposure. CPM refers to Cost Per Thousand and CPI to Cost Per Impression. This is usually how a campaign would be priced when brand awareness is the primary goal. It’s also how most banner ads are priced in South Africa.CPCPaying for clicks. CPC stands for Cost Per Click. Normally associated with Paid Search Marketing, banners can be priced this way when the aim is to drive traffic. This is seldom used in South Africa.CPAPaying for acquisition. CPA refers to Cost Per Acquisition. This model means the publisher carries all the risk. The advertiser only pays when an advert delivers an acquisition.If you’re into buying banner advertising, this is the best way to pay – if you’re selling it, it’s the worst way to charge.<br />Not surprisingly, the CPA model is not commonly used for banner advertising and is generally associated with Affiliate Marketing. Of course, the lines blur when you’re publishing an affiliate banner.Flat RateSometimes, owners of lower-traffic sites choose to sell banner space at a flat rate i.e. at a fixed cost per month regardless of traffic or amount of impressions. This would appeal to a media buyer who may be testing an online campaign generally targeting niche markets.So What Exactly Are Banners? In simplest terms, a banner ad is a hyperlinked image. The image carries the message and the hyperlink takes the visitor to the advertiser’s landing page.Of course it doesn’t have to merely be an image. In fact, this form of advertising has come a long way since the early days of images that say “click here!” and drop you off at the homepage of the advertiser’s website.Banners can contain other forms of rich media as well and many use interactivity and sound to draw attention. The use of action scripts and technologies like Flash has taken this form of Online Advertising to a whole new level.Types of Banner Ads – Size Matters! As mentioned before, “banner advertising” is something of a misnomer. Banners come in a variety of shapes and sizes. Perhaps calling it “rich media advertising” or “online creative advertising” is more descriptive.If we break it down traditionally, banner advertising can be separated into various categories according to their size and shape:o Banners o Full Banner: 468 X 60<br />o Half Banner: 234 X 60<br />o Micro Bar: 88 X 31<br />o Vertical Banner / Mini Skyscraper: 120 X 240<br />o Leaderboard: 770 X 60o Buttons o Button 1: 120 X 90<br />o Button 2: 120 X 60<br />o Micro Button: 80 X 15<br />o Square Button: 125 X 125 / 120 X 120o Rectangular adso Medium Rectangle: 300 X 250<br />o Square Pop-Up: Any size, but 200 X 200 is common<br />o Vertical Rectangle: 240 X 400<br />o Large Rectangle: 336 X 280<br />o Rectangle: 180 X 150 and other variationso Skyscrapers o Wide Skyscraper: 160 X 600<br />o Skyscraper: 120 X 600<br />o Half Page Ad / Super Skyscraper: 300 X 600While the sizes above indicate the generally accepted dimensions of ads, rich media technologies mean the ads themselves can expand beyond the allocated area of page real estate. Expanding ads, that “pop-out” on mouse-over, overlay ads that appear on top of site content, and ads that incorporate interactive elements have become very popular.But Why Banner Advertising? In previous chapters we went on and on about the value of marketing tools that focus on giving consumers what they want when they’re looking for it. Now, all of a sudden we’re changing course and suggesting a method of interruption marketing? What’s that about then?Horses for courses – and some campaigns are just better suited to visual means.o You’re promoting travel packages. What stirs more emotion – an image of a tropical paradise? Or the words “tropical paradise?”o Want to build your brand within a specific sphere? Why not brand, through banner advertising, the websites of every major player in that niche?o Running a competition? Keep your target market’s eye on the prizeo Launching an exciting new sports car? Images with a call to action – “test drive it now” – or interactive rich media that highlight all the exciting new features as you mouse-over that part of the car on the imageInteractivity Since banners can contain rich media, they offer levels of interactivity that other forms of advertising can’t reach. Get your target market to not only see your banner, get them to play with it too. Interaction builds a bond and improves the chances of the consumer remembering your brand tomorrow.Animations, games, video, flash – and you thought banner ads were just hyperlinked pictures. Modern Online Advertising is able to bring together a number of other online marketing tactics:o A few years ago, flash micro sites were all the rage – now the same functionality can exist right within the ado Viral Marketing: clever viral marketing games or “send to a friend” functionality – again from right within the ado Video – check out video previews from within the adTargeting Online ads can further directly target your intended market by various means:o Geo-Targeting – Online Advertising has the ability to target by country, province or city, and can even drill down to IP addresso Network / Browser Type – Markets can further be targeted via networks / browser types such as Firefox, Internet Explorer, MAC etco Connection Type – Users can be segmented on broadband or dial up connectionso Day and Time – Chose any time of day, any day of the week. This usually depends on the client objective of the campaign or the product itselfo Capping – Limiting the amount of times a user sees a particular adMeasurabilityBanner ads, like all eMarketing tactics, are measurable. Track click-through rates and you get an idea of exactly how many people are responding to your call to action. Some publishers even have the ability to do post-click tracking i.e. you can track the user all the way to a sale if that is the purpose of the advert.Similarity with Traditional MediaeMarketers regularly bemoan the fact that it’s sometimes difficult to educate the market on the value of Internet marketing techniques. Traditional buyers of advertising have been conditioned in a certain fashion and have come to understand advertising in a certain way.Banner advertising goes a long way towards bridging the advertising divide. Ads have a set size, they can look very similar to print ads and they occupy a particular bit of real estate in a publication with a particular number of eyeballs looking at it. It’s easy to understand and it does the things buyers are used to expecting advertising to do.Bottom line – if done correctly, online advertising also builds your brand, and increases your sales! </p>]]></content:encoded> <wfw:commentRss>https://rbbsems.info/chapter-13-online-advertising-throwing-a-banner-into-the-works,html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>Cosmetic Dentistry – What is it All About?</title> <link>https://rbbsems.info/cosmetic-dentistry-what-is-it-all-about,html</link> <comments>https://rbbsems.info/cosmetic-dentistry-what-is-it-all-about,html#comments</comments> <pubDate>Wed, 22 Mar 2023 04:48:40 +0000</pubDate> <dc:creator>admin</dc:creator> <category><![CDATA[Uncategorized]]></category> <category><![CDATA[Dentistry]]></category> <guid isPermaLink="false">http://rbbsems.info/?p=50</guid> <description><![CDATA[Cosmetic dentistry is a branch of dentistry that mainly deals with the aesthetic aspect of the face. It employs various dental techniques to improve the appearance of the teeth and give you a beautiful smile. It is becoming more sought after these days. Millions of people across the globe undergo cosmetic dental procedures on a [...]]]></description> <content:encoded><![CDATA[<p> Cosmetic dentistry is a branch of dentistry that mainly deals with the aesthetic aspect of the face. It employs various dental techniques to improve the appearance of the teeth and give you a beautiful smile. It is becoming more sought after these days. Millions of people across the globe undergo cosmetic dental procedures on a regular basis.Cosmetic dentistry is different from normal dentistry as its main emphasis is on beauty. General dentistry deals with the diagnosis, treatment and prevention of various conditions that can affect our teeth to function properly. Conversely, cosmetic dentistry deals mainly with external appearance. Nevertheless, there can also be improvement in functionality of the teeth after performing cosmetic procedures, but this is not the main goal.Many in the field of dentistry do not consider cosmetic procedures as a separate field of dentistry. For example, professional organizations such as the American Dental Association do not view cosmetic procedures as a separate field. Dental colleges also do not offer separate specialization degrees in cosmetic dentistry. However, cosmetic dentistry is just an amalgam of various dental techniques aimed at making the person more beautiful. It is not a separate field.Cosmetic dental procedures are usually very costly. They can cost anywhere from thousands to several hundred-thousand dollars. The cost will depend on the condition that is being treated, the fees charged by the dentist, material costs and other overhead costs. One of today’s major disadvantages is insurance companies do not provide coverage for cosmetic procedures. You have to pay all the fees on your own.There are also certain ethical questions that arise with cosmetic dentistry. Not everyone in even advanced countries is able to afford basic quality healthcare and we are not even talking about the Third World countries as it’s is even worse there. But if taken into consideration, is it really justifiable to spend thousands of dollars on improving just the superficial appearance?Whether to go for cosmetic dental procedures or not will depend on your personal choice. If you believe it is justifiable to spend money to make you more beautiful then cosmetic dental procedures are always an option. </p>]]></content:encoded> <wfw:commentRss>https://rbbsems.info/cosmetic-dentistry-what-is-it-all-about,html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>The Know Series – Benefits of Cosmetic Dentistry</title> <link>https://rbbsems.info/the-know-series-benefits-of-cosmetic-dentistry,html</link> <comments>https://rbbsems.info/the-know-series-benefits-of-cosmetic-dentistry,html#comments</comments> <pubDate>Tue, 21 Mar 2023 22:03:59 +0000</pubDate> <dc:creator>admin</dc:creator> <category><![CDATA[Uncategorized]]></category> <category><![CDATA[Dentistry]]></category> <guid isPermaLink="false">http://rbbsems.info/?p=43</guid> <description><![CDATA[Cosmetic dentistry focuses on how your teeth look. While most other forms of dentistry also include this type of dentistry, they usually focus on the harm caused by the problem, rather than the appeal of the teeth.Usually, dentists perform cosmetic dentistry on teeth that are in good health, rather than diseased teeth. Cosmetic dentistry can [...]]]></description> <content:encoded><![CDATA[<p> Cosmetic dentistry focuses on how your teeth look. While most other forms of dentistry also include this type of dentistry, they usually focus on the harm caused by the problem, rather than the appeal of the teeth.Usually, dentists perform cosmetic dentistry on teeth that are in good health, rather than diseased teeth. Cosmetic dentistry can increase the appeal of your teeth, or fix a problem that disrupts the beauty of your teeth. However, if you want to obtain the best results, it is very important to find a reputed dentist.Whiter Teeth: Most people undergo cosmetic dentistry procedures to gain whiter teeth. Tooth discoloration is a common phenomenon these days and can often cause a person’s self-esteem to go down. With whiter teeth, the person’s confidence in his self goes up and so does his self-esteem. Tooth whitening is a simple and safe procedure as long as you follow your doctor’s directions. It is also quite inexpensive, as compared to the other procedures performed by dentists.Teeth Order: With cosmetic dentistry, you can fix any anomalies that prevent you from having the perfect row of teeth. Some people have gaps in their teeth, protruding gums, protruding teeth and even crooked teeth. The dentist can easily fix this problem by using braces or other complex cosmetic procedures. Many people detest wearing unsightly braces. However, technological advancements in this area have resulted in hidden braces, night braces and other new inventions.Results: This type of dentistry shows results within a short span of time. In addition, the results of cosmetic dentistry are long lasting, sometimes even up to a decade. In addition, patients of cosmetic dentistry recover very quickly from the procedures. There is little pain involved in the procedure and little pain in the recovery process as well.Thus, this type of dentistry has many benefits for patients undergoing the procedures. It can increase the confidence of the individual in a short span of time by improving the look of his or her natural teeth. If you are interested to know more about the cosmetic dentistry process, internet will be the best source for you. There are many websites available on the net, which will provide you the complete information of this dentistry process and the benefits you can obtain from it. There are also few sits on the net, which will give you more information about the reputed dentists located in your area.So, what are you waiting for? If you are upset with your dull teeth look, find a good cosmetic dentist and get rid of the tension. </p>]]></content:encoded> <wfw:commentRss>https://rbbsems.info/the-know-series-benefits-of-cosmetic-dentistry,html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>An Inside Look at the Importance of a Smile in Sales</title> <link>https://rbbsems.info/an-inside-look-at-the-importance-of-a-smile-in-sales,html</link> <comments>https://rbbsems.info/an-inside-look-at-the-importance-of-a-smile-in-sales,html#comments</comments> <pubDate>Tue, 18 Oct 2022 06:26:13 +0000</pubDate> <dc:creator>admin</dc:creator> <category><![CDATA[Uncategorized]]></category> <category><![CDATA[Auctions]]></category> <category><![CDATA[Audio Streaming]]></category> <category><![CDATA[Banner Advertising]]></category> <category><![CDATA[Blogging]]></category> <category><![CDATA[Businesses Online]]></category> <category><![CDATA[E Books]]></category> <category><![CDATA[Ecommerce]]></category> <category><![CDATA[Forums]]></category> <category><![CDATA[Internet Marketing]]></category> <category><![CDATA[Link Popularity]]></category> <category><![CDATA[List Building]]></category> <category><![CDATA[Podcasting]]></category> <category><![CDATA[Publishing]]></category> <category><![CDATA[Search Engine Marketing]]></category> <category><![CDATA[SEO]]></category> <category><![CDATA[Site Promotion]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[Social Networking]]></category> <category><![CDATA[Traffic Building]]></category> <category><![CDATA[Video Marketing]]></category> <category><![CDATA[Web Design]]></category> <category><![CDATA[Web Development]]></category> <category><![CDATA[Web Hosting]]></category> <guid isPermaLink="false">http://rbbsems.info/?p=32</guid> <description><![CDATA[If you’re in sales, then you’ve probably heard all sorts of advice, from “don’t oversell” to “focus on solving problems.” However, one of the best pieces of advice that many forget is to smile! After all, your smile is one of the first features people notice about you, and it plays an essential role in [...]]]></description> <content:encoded><![CDATA[<p>If you’re in sales, then you’ve probably heard all sorts of advice, from “don’t oversell” to “focus on solving problems.” However, one of the best pieces of advice that many forget is to smile! After all, your smile is one of the first features people notice about you, and it plays an essential role in the first impression you make. Keep reading to learn all about the importance of a smile in sales (as well as how cosmetic dentistry can help!).</p><p>Smile: Your Sale Depends on It!</p><p>Knowing your product and knowing your audience are key in sales. However, you don’t get far if your client doesn’t trust you or believe you. That’s why it’s so important to make a good first impression! Here are a few ways a smile can help:</p><p>• Smiling is more powerful than you might think – One study found that smiling has the same effect on our brain as $25,000 in cash!</p><p>• Smiling communicates your state of mind – Smiling is a non-verbal cue that you are happy to be where you are, that you are confident in your product, and that you are ready and willing to help.</p><p>• Smiling creates a ripple effect of positivity – Have you ever seen a friend yawn and done the same? Or seen someone take a sip of water and immediately realized you’re thirsty? Thanks to the mirroring neurons in our brains, we naturally mimic the behavior of those around us.</p><p>But What If You Don’t Like Your Smile?</p><p>If you don’t like your smile, don’t worry – that’s where cosmetic dentistry comes in. Whether you’re struggling with misaligned, misshapen, cracked, or otherwise imperfect teeth, your smile goals aren’t out of reach. The first step? Scheduling an appointment with a skilled cosmetic dentist. For both my father and myself, providing high-quality, personalized, and judgment-free dentistry is a passion. There’s truly nothing better than seeing someone walk out of our office with a dazzling, confident smile! So, don’t wait to make your dream smile a reality – it could make all of the difference when it comes to your personal and professional life!</p>]]></content:encoded> <wfw:commentRss>https://rbbsems.info/an-inside-look-at-the-importance-of-a-smile-in-sales,html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>The Best Job In The World?</title> <link>https://rbbsems.info/the-best-job-in-the-world,html</link> <comments>https://rbbsems.info/the-best-job-in-the-world,html#comments</comments> <pubDate>Tue, 18 Oct 2022 06:25:21 +0000</pubDate> <dc:creator>admin</dc:creator> <category><![CDATA[Uncategorized]]></category> <category><![CDATA[Adventure Travel]]></category> <category><![CDATA[Airline Travel]]></category> <category><![CDATA[Aviation Airplanes]]></category> <category><![CDATA[Budget Travel]]></category> <category><![CDATA[Camping]]></category> <category><![CDATA[Car Rentals]]></category> <category><![CDATA[Charter Jets]]></category> <category><![CDATA[Outdoors]]></category> <category><![CDATA[Sailing]]></category> <category><![CDATA[Travel and Leisure]]></category> <category><![CDATA[Travel Planning]]></category> <category><![CDATA[Vacation Homes]]></category> <category><![CDATA[Vacation Rentals]]></category> <guid isPermaLink="false">http://rbbsems.info/?p=30</guid> <description><![CDATA[1999 was probably the worst year of my professional life. Unsatisfying office jobs followed by long periods of unemployment and claiming benefits. I’d also missed out on an opportunity to train as a Microsoft certified programmer because I was unable to find a placement. The dream of making my way into the world of employment [...]]]></description> <content:encoded><![CDATA[<p>1999 was probably the worst year of my professional life. Unsatisfying office jobs followed by long periods of unemployment and claiming benefits. I’d also missed out on an opportunity to train as a Microsoft certified programmer because I was unable to find a placement. The dream of making my way into the world of employment had turned into an absolute nightmare, at times I felt like a total failure.</p><p>Towards the end of 1999 an opportunity arose for me to work in a casino. I’d always loved card games after seeing the glitz and glamour of casinos in James Bond movies. Dissatisfied with life in Northern Ireland, at the age of just 20, I packed a couple of suitcases and ended up going to the Isle of Man to train as a croupier (casino dealer) in January 2000. 18 months later I was working on my first cruise ship, and 18 months after that I was boarding the QE2 (the most famous ship of them all) to do a world cruise.</p><p>For a young man from a housing estate in Antrim, Northern Ireland this was beyond even my wildest dreams. On a ferry from Belfast to Liverpool in 1997, I’d once seen a pontoon table and croupier and dreamt what it may be to work as a casino dealer on the high seas.</p><p>Everything aboard the QE2 was as you would expect, starting with Captain Ron Warwick, who looked exactly what the captain of the QE2 should look like (Google the name if you don’t believe me). Passenger facing crew were immaculate in their appearance. I could probably have shaved with the crease on my pressed tuxedo shirts, and on a number of occassions when I had been sunburnt in port, I could feel the creases cutting into my tender skin as I dealt the cards that evening in the casino.</p><p>The great thing for croupiers on cruise ships is that they only work when the ship is in international waters, in port, the casino must close, and casino staff are free to do pretty much whatever they want. Casino staff have a cabin steward who cleans their cabin and takes away their dirty laundry and brings it back fresh each day. We did a 103 day world cruise which included stops in places like Hong Kong, Sydney, Cape Town, Hawaii, Mauritius, Nagasaki, Tahiti and Singapore to name a few. I managed to do some amazing excursions like diving in the great barrier reef, quad biking in the Namibian desert, and dining in all sorts of fine restaurants, trying delicacies like Springbok, Kangaroo, Crocodile and Kobe beef. We made stops in 5 continents, crossed the equator and even experienced living a Tuesday in consequetive days when we crossed the world timeline. Imagine that, you go to bed on Tuesday night, wake up the following morning and its Tuesday again, but this was far from groundhog day.</p><p>The role in the casino was not about taking passengers’ money like in a land-based casino, it was about providing them with fun and entertainment. The passengers were friendly and pleasant, many of them being extremely successful people (I understand the lowest cabin cost for a world cruise on the QE2 was about $50,000 in 2003). A lot of the passengers had never played in a casino and were fascinated to learn and experience the one onboard. Just getting to know some of these people was an experience in itself, and a large part of the role in the casino was simply to entertain them whilst they were in the casino.</p><p>There were also celebrity passengers. We would finish work and go to the crew/members bar where we would have guest entertainers like the late Des O’Connor and the magician, the late Paul Daniels down to have a drink. God bless them both.</p><p>Was my job the best job in the world? Maybe not for everyone, but it was beyond even my wildest dreams and the 6 month experience, as well as the amazing people I met will be something I treasure forever. I was very lucky to have lived this experience and will always be incredibly grateful for it.</p><p>Many years have passed since then and I’ve always missed the buzz of casinos which is how Fun 21 Casino Hire was created in 2021. My celebrities now are anyone who hires the No Money Fun Casino that I provide for parties and celebrations, and I aim to give the same experience that you would expect onboard the QE2.</p>]]></content:encoded> <wfw:commentRss>https://rbbsems.info/the-best-job-in-the-world,html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>Avoiding a bad home in advance</title> <link>https://rbbsems.info/avoiding-a-bad-home-in-advance,html</link> <comments>https://rbbsems.info/avoiding-a-bad-home-in-advance,html#comments</comments> <pubDate>Tue, 18 Oct 2022 06:24:30 +0000</pubDate> <dc:creator>admin</dc:creator> <category><![CDATA[Uncategorized]]></category> <category><![CDATA[Building]]></category> <category><![CDATA[Buying]]></category> <category><![CDATA[Commercial]]></category> <category><![CDATA[Commercial Property]]></category> <category><![CDATA[Construction]]></category> <category><![CDATA[Home]]></category> <category><![CDATA[Home Staging]]></category> <category><![CDATA[Homes]]></category> <category><![CDATA[Investing]]></category> <category><![CDATA[Marketing]]></category> <category><![CDATA[Property Management]]></category> <category><![CDATA[Real Estate]]></category> <guid isPermaLink="false">http://rbbsems.info/?p=28</guid> <description><![CDATA[Avoiding a bad home in advance. Have you ever had a client who was a buyer “in today’s market” make an offer, get the offer accepted, only to back out after a bad home inspection? Well.. in order to limit this there are some things you as a Realtor can look for while showing the [...]]]></description> <content:encoded><![CDATA[<p>Avoiding a bad home in advance.</p><p>Have you ever had a client who was a buyer “in today’s market” make an offer, get the offer accepted, only to back out after a bad home inspection? Well.. in order to limit this there are some things you as a Realtor can look for while showing the home to your client that are definitely red flags, and at least could be brought up so the client isn’t surprised by a bad report. As a home Inspector and owner of SafeHome Home Inspections (www.safetulsa.com) the easiest thing to look at for somebody who is not trained is a bad electric panel.</p><p>A “Bad” electric panel in the eyes of any home inspector means “unsafe” or less safe than other panels. It has been determined by studies, lawsuits, etc that these panels are not desirable.</p><p>Here is a list of bad panels that are very common in the Tulsa area. These panels are likely present in your local market as well, and every or nearly every home inspector will call them out in the report as in need of further evaluation for replacement: Zinsco, FPE (Federal Pacific Electric) Stab-lok, Challenger. These are the most common “bad” panels that I run into here in Tulsa.</p><p>You don’t need to do very much work to identify these panels, oftentimes they are labeled somewhere in plain sight. A word of caution though, the access door is fairly easy to open most of the time but you should never open the deadpan front cover, It’s dangerous and would require tools anyway and you might as well leave something for the inspector to do .</p><p>I could go into detail about why these electric panels are dangerous and the different studies that have been done about them over the years but why bore you with that? If you want more information you can do a quick google search on any of these brands or look up one of the main studies by Mechanical and Materials engineer Dr. Jesse Aronstein titled “Hazardous FPE circuit breakers and panels: Information for Homeowners, Inspectors, and Electricians”</p><p>While you may not have to avoid a home like this completely, letting the buyer know in advance will at least prepare them so there isn’t a shock on the report, and who knows, maybe a seller will still be willing to change out the panel “in today’s market”. If so, that’s a major win for the customer and a great value to your client.</p>]]></content:encoded> <wfw:commentRss>https://rbbsems.info/avoiding-a-bad-home-in-advance,html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> </channel></rss> If you would like to create a banner that links to this page (i.e. this validation result), do the following:
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