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<?xml version="1.0" encoding="UTF-8"?><rss version="2.0" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" > <channel> <title>hnyllawms.info</title> <atom:link href="http://hnyllawms.info/feed" rel="self" type="application/rss+xml" /> <link>https://hnyllawms.info</link> <description></description> <lastBuildDate>Thu, 13 Mar 2025 15:49:11 +0000</lastBuildDate> <language>en</language> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <generator>http://wordpress.org/?v=3.1.3</generator> <item> <title>How to Plan the Perfect Road Trip</title> <link>https://hnyllawms.info/how-to-plan-the-perfect-road-trip.html</link> <comments>https://hnyllawms.info/how-to-plan-the-perfect-road-trip.html#comments</comments> <pubDate>Thu, 13 Mar 2025 15:49:11 +0000</pubDate> <dc:creator>admin</dc:creator> <category><![CDATA[Uncategorized]]></category> <category><![CDATA[budget travel]]></category> <category><![CDATA[car preparation]]></category> <category><![CDATA[road trip adventures]]></category> <category><![CDATA[road trip planning]]></category> <category><![CDATA[road trip tips]]></category> <category><![CDATA[scenic routes.]]></category> <category><![CDATA[travel essentials]]></category> <category><![CDATA[travel itinerary]]></category> <guid isPermaLink="false">http://hnyllawms.info/?p=52</guid> <description><![CDATA[Introduction A road trip is one of the most exciting ways to travel, offering flexibility and the opportunity to explore new places at your own pace. However, successful road trip planning requires careful consideration of several factors. Here’s how to … <a href="https://hnyllawms.info/how-to-plan-the-perfect-road-trip.html">Continue reading <span class="meta-nav">→</span></a>]]></description> <content:encoded><![CDATA[<p>Introduction<br />A road trip is one of the most exciting ways to travel, offering flexibility and the opportunity to explore new places at your own pace. However, successful road trip planning requires careful consideration of several factors. Here’s how to plan the perfect road trip for an unforgettable adventure.</p><p>Choose Your Route and Destinations<br />The first step in planning a road trip is deciding on the route. Do you want to stick to highways for a faster journey or take scenic backroads for more adventure? Consider interesting landmarks, national parks, small towns, and unique attractions along the way. A mix of well-known sites and hidden gems will make your trip memorable.</p><p>Create a Flexible Itinerary<br />While having a general idea of your route is essential, be flexible. You may come across unexpected stops that pique your interest. Leave room in your itinerary for spontaneous detours, unplanned meals, and additional sightseeing opportunities. A rigid schedule can lead to stress, so balance your plans with flexibility.</p><p>Prepare Your Vehicle<br />Before setting off, make sure your vehicle is in good condition. Check the tires, oil, brakes, and windshield wipers. Carry a car emergency kit that includes a first-aid kit, flashlight, jumper cables, and spare tire. If you’re renting a car, ensure you know the rental’s condition and terms.</p><p>Pack Essentials<br />Pack smartly by bringing along travel necessities such as snacks, water, and a cooler for perishable items. Don’t forget travel apps, maps, phone chargers, and a first-aid kit. If you’re camping, pack tents, sleeping bags, and camping gear. A comfortable pillow and blanket can also make long drives more enjoyable.</p><p>Budget and Save on Gas<br />Road trips can get expensive, especially when it comes to gas. Budget for fuel, tolls, meals, and accommodation if you’re staying overnight along the way. To save money, use apps like GasBuddy to find the cheapest gas along your route and consider using a rewards card for fuel discounts.</p><p>Conclusion<br />Planning a road trip requires some preparation, but with the right strategy, it can be one of the most rewarding travel experiences. By choosing the right route, staying flexible, preparing your vehicle, packing smart, and budgeting for gas, you’re set for a road trip of a lifetime.</p><div class="mads-block"></div>]]></content:encoded> <wfw:commentRss>https://hnyllawms.info/how-to-plan-the-perfect-road-trip.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>Why Costco Travel is a Great Choice for Your Next Vacation</title> <link>https://hnyllawms.info/why-costco-travel-is-a-great-choice-for-your-next-vacation.html</link> <comments>https://hnyllawms.info/why-costco-travel-is-a-great-choice-for-your-next-vacation.html#comments</comments> <pubDate>Thu, 13 Mar 2025 15:45:40 +0000</pubDate> <dc:creator>admin</dc:creator> <category><![CDATA[Uncategorized]]></category> <category><![CDATA[Costco Travel]]></category> <category><![CDATA[cruise booking]]></category> <category><![CDATA[family vacations.]]></category> <category><![CDATA[hotel deals]]></category> <category><![CDATA[member discounts]]></category> <category><![CDATA[travel planning]]></category> <category><![CDATA[travel savings]]></category> <category><![CDATA[vacation packages]]></category> <guid isPermaLink="false">http://hnyllawms.info/?p=49</guid> <description><![CDATA[Introduction Costco Travel has become a go-to resource for vacationers looking for discounted travel options and exclusive deals. As a Costco member, you gain access to competitive rates on hotels, cruises, vacation packages, and car rentals. In this article, we’ll … <a href="https://hnyllawms.info/why-costco-travel-is-a-great-choice-for-your-next-vacation.html">Continue reading <span class="meta-nav">→</span></a>]]></description> <content:encoded><![CDATA[<p>Introduction<br />Costco Travel has become a go-to resource for vacationers looking for discounted travel options and exclusive deals. As a Costco member, you gain access to competitive rates on hotels, cruises, vacation packages, and car rentals. In this article, we’ll explain why Costco Travel is a great choice for your next vacation and how it can help you save both time and money.</p><p>Exclusive Discounts for Members<br />Costco Travel provides exclusive deals for Costco members, ensuring that you receive the best possible rates on travel. From discounted vacation packages to special promotions on cruises and hotels, these exclusive offers can help you save significantly on your trip.</p><p>Comprehensive Vacation Packages<br />Costco Travel offers a wide variety of vacation packages that include flights, accommodations, and car rentals. These all-in-one packages simplify the booking process and often come with extra perks such as room upgrades, resort credits, or excursions. Bundling your vacation components together through Costco can save you money compared to booking them separately.</p><p>Cruise Deals and Added Value<br />Cruises are another area where Costco Travel excels. Whether you’re planning a Caribbean cruise or an Alaskan voyage, Costco provides great deals on cruises from top lines like Princess Cruises, Royal Caribbean, and Celebrity Cruises. Many cruise packages come with added value such as onboard credits, free gratuities, or discounted shore excursions.</p><p>Trusted Hotel Partners<br />Costco Travel partners with top-tier hotels, ensuring that you get quality accommodations for your trip. Whether you’re booking a luxury resort or a budget-friendly hotel, Costco’s partnerships ensure that you’ll enjoy comfortable stays and added amenities. Many hotels also offer extra perks like free breakfast or room upgrades when you book through Costco Travel.</p><p>Customer Support and Convenience<br />Costco Travel’s customer service is another reason why travelers choose to book with them. The travel agents are experienced, knowledgeable, and can assist with any questions or concerns you may have. With Costco Travel’s easy-to-use website, booking your trip is simple and convenient, allowing you to plan everything from your hotel to your flight in one place.</p><p>Conclusion<br />Costco Travel offers a wide variety of travel options at great prices, making it an excellent choice for your next vacation. With exclusive member deals, all-inclusive vacation packages, cruise deals, and quality hotel options, Costco Travel is designed to make your vacation planning easy, convenient, and affordable.</p>]]></content:encoded> <wfw:commentRss>https://hnyllawms.info/why-costco-travel-is-a-great-choice-for-your-next-vacation.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>Your In-Laws and The Holidays – The Number 1 Thing to Do If You Have Difficulty With Your In-Laws</title> <link>https://hnyllawms.info/your-in-laws-and-the-holidays-the-number-1-thing-to-do-if-you-have-difficulty-with-your-in-laws.html</link> <comments>https://hnyllawms.info/your-in-laws-and-the-holidays-the-number-1-thing-to-do-if-you-have-difficulty-with-your-in-laws.html#comments</comments> <pubDate>Fri, 07 Apr 2023 00:12:21 +0000</pubDate> <dc:creator>admin</dc:creator> <category><![CDATA[Law]]></category> <category><![CDATA[Law and Issues]]></category> <guid isPermaLink="false">http://hnyllawms.info/?p=43</guid> <description><![CDATA[Are you among the marrieds who have in-law challenges? Do you have a spouse who seems to be too attached to their parents? Do you or your spouse concerned that the other prioritizes their parents over you? Are there conflicts … <a href="https://hnyllawms.info/your-in-laws-and-the-holidays-the-number-1-thing-to-do-if-you-have-difficulty-with-your-in-laws.html">Continue reading <span class="meta-nav">→</span></a>]]></description> <content:encoded><![CDATA[<p> Are you among the marrieds who have in-law challenges? Do you have a spouse who seems to be too attached to their parents? Do you or your spouse concerned that the other prioritizes their parents over you? Are there conflicts over clashes in values or religion? Or are things generally fine until the holidays come around? Perhaps you have another type of challenge with your in-laws. If this sounds like you read on and discover the number one thing to do to deal with your in-laws during the holidays.The holidays can make any existing in-law issues even worse. Whether it is a struggle over where to celebrate the holidays at, who will cook what, whose traditions will be followed, everything can become intensified at this time of the year. There is a lot to be said about in-law issues that may affect the relationship all year round and a lot of questions to be answered (see upcoming issues for more information on in-law struggles).However, if you are concerned about the short term and getting through the holidays more smoothly there is one first step you must take to help resolve, or at least smooth out prickly issues: Sit down with your spouse with a cooperative and calm demeanor that communicates, “I want to see what we can do to have the best Thanksgiving (Christmas, Easter, etc.) we can.Once you are sitting down together ask yourselves the following questions:-What is the tone you want to set for these holidays?<br />-What are the specific traditions you want to include?<br />-What behaviors are you anticipating will bother you most from your in-laws?<br />-Can the two of you be direct with each other about the problems?<br />-Can you be direct with the in-laws?<br />-How can the biologically related spouse support the needs and concerns of their spouse?<br />-What steps can either and both of you take that are preventative and then what steps can you<br />-Take to address issues as they arise?<br />-Plan in advance how one or both of you might respond when the thorny issue crops up when everyone is passing the cranberry mold.During this conversation there are a few important tips to remember:#1 – Remain calm and approach your partner with an attitude of curiousity and problem-solving mindset. “Tell me how you feel when _______ happens when we are all together?”#2 – Avoid getting defensive. Instead, take a breath and remain open and receptive.#3 – Stress your concern for your partners’ (child of the in-laws) stress level when things go badly.#4 – Be honest about your reactions and avoid blaming your in-laws or assassinating their character. Also avoid blaming your spouse. “Your mother is always so mean to me.” “Your father is a drunk.” Instead try, “I feel humiliated when your mother criticizes me in front of the whole family. I’m not sure how to get her to stop.”#5 – Be specific. Rather than sweeping statements like, “Your mother is so controlling.” “I get frustrated when your mother comes in and starts resetting the table and moving things around.” or “I feel angry when your father tells you to ‘man up’.#6 – Remind each other you are a team and on each other’s side.I hope this helps you have a smooth and peaceful holiday season. </p>]]></content:encoded> <wfw:commentRss>https://hnyllawms.info/your-in-laws-and-the-holidays-the-number-1-thing-to-do-if-you-have-difficulty-with-your-in-laws.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>8 Ways to Lower Your Life Insurance Costs</title> <link>https://hnyllawms.info/8-ways-to-lower-your-life-insurance-costs.html</link> <comments>https://hnyllawms.info/8-ways-to-lower-your-life-insurance-costs.html#comments</comments> <pubDate>Thu, 06 Apr 2023 21:56:18 +0000</pubDate> <dc:creator>admin</dc:creator> <category><![CDATA[insurance]]></category> <category><![CDATA[life insurance]]></category> <guid isPermaLink="false">http://hnyllawms.info/?p=41</guid> <description><![CDATA[REDUCE YOUR LIFE INSURANCE PREMIUMS BOTH BEFORE AND AFTER YOU PURCHASE A POLICYThere are number of factors that impact your insurance costs. The average Canadian spends close to $58 per month (approx. $700 annually) on e.g. Term Life insurance, which … <a href="https://hnyllawms.info/8-ways-to-lower-your-life-insurance-costs.html">Continue reading <span class="meta-nav">→</span></a>]]></description> <content:encoded><![CDATA[<p> REDUCE YOUR LIFE INSURANCE PREMIUMS BOTH BEFORE AND AFTER YOU PURCHASE A POLICYThere are number of factors that impact your insurance costs. The average Canadian spends close to $58 per month (approx. $700 annually) on e.g. Term Life insurance, which is a significant cost block. This article lays out the main approaches that can be taken to lower these costs.There are many explanations for the life insurance prices that you pay and it is important to understand what you can do to before and after you purchase your Policy to keep your premiums low without affecting your coverage.YOU PLAN TO GET LIFE INSURANCE: WHAT CAN YOU DO TO LOWER THE COSTS?Aside from the standard advice to shop around and get multiple quotes, there are number of things that you can do to get lower insurance quotes from life insurers.1. Apply for the policy while you are young – most Canadians apply for life insurance in their early-to-mid thirties when they are getting engaged or married, or begin having children. Applying for the policy earlier will often get you better rates in return. According to statistical data, Canadians pay an average of $40 per month for a Term Policy with a similar coverage ($250-500k) if they are 31-35 years of age, $47 per month if they are 35-40 years of age, and as much as $64 if they are 51-55 years of age.2. Be healthy when applying for the policy. Many insurance customers pay 25% more for their Policy because they are overweight. Staying in shape and maintaining a healthy lifestyle will not only eliminate this extra portion of the costs, but can also result in a discount of up to 25%.3. Stop smoking well in advance of applying for an insurance policy. Insurers will expect to see at least a year without smoking in order to be granted the standard premiums. Otherwise, prepare yourself for premiums that are almost double.4. Drive safely – Maintaining a clean driving record will be rewarded not only by your auto insurer, but also by your life insurance provider. You can avoid an extra 25-50% of additional costs that result from a poor driving record. Having a flawed driving record with several at-fault accidents can lead to a declining you by insurance companies.YOU ALREADY HAVE A LIFE INSURANCE POLICY: HOW DO YOU LOWER ITS COSTS?Surprisingly, many people are not aware of the ability to lower their insurance costs after purchasing a policy. The key is to improve your own risk profile, thus, making it less risky for the insurance company. Below are four simple approaches to enhance your risk profile:1. Stop smoking – If you are able to demonstrate that you gave up smoking and have not returned to it for at least one year, you may lower your insurance costs.2. Stop drinking – Limiting your alcohol consumption will positively impact your insurance budget. After one year of no drinking, it is time to talk to your insurance provider. Having a few glasses of wine each week is not a problem; however, drinking three to four beers a day will not reduce your rates.3. Lose weight – Improving your physical fitness and health condition can be positively reflected in your life insurance premiums. You not only have the opportunity to reduce your premiums to the normal level, but can also qualify for a ‘Premium Health Customer Discount’ of up to an additional 25% off your life insurance premiums.4. Keep driving safely – If you received your insurance policy with a poor driving record, there is a good chance it has increased your life insurance rates by as much as 25% to 50%. If your offenses are three or more years old, this becomes visible to insurers and you can get your insurance premiums adjusted accordingly. </p>]]></content:encoded> <wfw:commentRss>https://hnyllawms.info/8-ways-to-lower-your-life-insurance-costs.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>Facts About Small Business</title> <link>https://hnyllawms.info/facts-about-small-business.html</link> <comments>https://hnyllawms.info/facts-about-small-business.html#comments</comments> <pubDate>Thu, 06 Apr 2023 19:26:34 +0000</pubDate> <dc:creator>admin</dc:creator> <category><![CDATA[Business]]></category> <category><![CDATA[Advertising]]></category> <category><![CDATA[Branding]]></category> <category><![CDATA[business]]></category> <category><![CDATA[Business Travel]]></category> <category><![CDATA[Careers Employment]]></category> <category><![CDATA[Consulting]]></category> <category><![CDATA[Furnishings and Supplies]]></category> <category><![CDATA[Industrial Mechanical]]></category> <category><![CDATA[International Business]]></category> <category><![CDATA[Interviews]]></category> <category><![CDATA[Management]]></category> <category><![CDATA[Marketing]]></category> <category><![CDATA[Networking]]></category> <category><![CDATA[Sales Management]]></category> <category><![CDATA[Sales Training]]></category> <category><![CDATA[Security]]></category> <category><![CDATA[Small Business]]></category> <guid isPermaLink="false">http://hnyllawms.info/?p=38</guid> <description><![CDATA[Everyone agrees on a broad level that small businesses are vital to the American economy. However, most people would be surprised to know just how important. The United States Small Business Administration keeps records and statistics on small business in … <a href="https://hnyllawms.info/facts-about-small-business.html">Continue reading <span class="meta-nav">→</span></a>]]></description> <content:encoded><![CDATA[<p> Everyone agrees on a broad level that small businesses are vital to the American economy. However, most people would be surprised to know just how important. The United States Small Business Administration keeps records and statistics on small business in the United States and some of their findings are surprising.First, the typical perception of a small business as a mom and pop operation with just a few, if any, employees is not the entire picture. The Small Business Administration defines a small business as an independently business with less than 500 employees. There are an estimated 23 million businesses in the United States that meet that classification. In some smaller towns in the United States, these businesses represent a major source of employment.In fact, small businesses as defined by the Small Business Administration represent 99.7 percent of all the employers in the country and employ half of all private sector employees. More than 45% of the private sector payroll is generated by small business. Over the last decade small businesses have accounted for 60 to 80% of all new jobs created on an annual basis.Although a large percentage of small businesses are in the retail and service sectors, small businesses are rapidly making gains in the technology sector. 41% of high tech workers like engineers, scientists and computer programmers are employed by small businesses. Employees at small businesses produce 13 to 14 times more patents than those employed by larger companies.The Small Business Administration also offers some interesting observations on small business survival. Two-thirds of small businesses survive for at least two years declining to 44% after four years. Most of the factors that support a small business surviving are well known, such as access to capital and owner’s education level. However, a lesser known factor in small business survival is that the business is large enough to have employees.Similarly, barriers to starting a small business include lack of access to start-up capital and lack of education. However, the number one barrier to small business start up and a primary concern of existing small business owners is access to private health insurance. Individual health insurance for sole proprietors is much more expensive than receiving coverage through an employer. If a small business owner is able to offer health insurance to its employees, the administrative and premium costs are often much higher than those for larger businesses. </p>]]></content:encoded> <wfw:commentRss>https://hnyllawms.info/facts-about-small-business.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>Business Technology – Measuring Value Of</title> <link>https://hnyllawms.info/business-technology-measuring-value-of.html</link> <comments>https://hnyllawms.info/business-technology-measuring-value-of.html#comments</comments> <pubDate>Wed, 22 Mar 2023 16:26:15 +0000</pubDate> <dc:creator>admin</dc:creator> <category><![CDATA[Uncategorized]]></category> <guid isPermaLink="false">http://hnyllawms.info/?p=36</guid> <description><![CDATA[Each year, new office technologies are introduced. Different versions and the constant availability of upgrade options influence and complicate purchase decisions. Budgetary constraints require that companies carefully consider their business needs and potential value derived from making any type of … <a href="https://hnyllawms.info/business-technology-measuring-value-of.html">Continue reading <span class="meta-nav">→</span></a>]]></description> <content:encoded><![CDATA[<p> Each year, new office technologies are introduced. Different versions and the constant availability of upgrade options influence and complicate purchase decisions. Budgetary constraints require that companies carefully consider their business needs and potential value derived from making any type of business technology purchase. Companies can follow these tips to make the best technology purchases for the businesses.The quality of the purchase and the price are linked. Although there are a lot of free and cheaper solutions available, the right purchases will bring value to an organization. If increased productivity is the aim, then the company should consider investing more when making a purchase. A company should expect the purchase price to be a good indicator of the level of productivity or performance to be expected as a result of buying a solution.Whether or not a technology or system to be implemented across the organization is available as a lease option may be another key consideration. For some businesses, leasing is a viable option as it spreads the costs out over a period of time and locks in certain service options. Leasing gives a company a chance to remain current on some technologies in some cases. It may also be an option for a company in need of an immediate upgrade. A company may need a longer timeline to circumvent upfront cost requirements.Some companies are able to recoup costs on their office technology by reselling it. If a company is considering a specific technology, it may want to consider resale value as well. In addition to gauging productivity and efficiency, resell value may be a good way to assess value. Conducting research on the brands will reveal resell value and other depreciation information.Warranty is another consideration. Warranties should be considered a part of the value for any purchase. Warranty information on service and replacement terms matter in the long run with any office technology purchase. Looking beyond price and features into whether or not a warranty is available is another smart way of assessing the value of a purchase.In addition to features and performance capabilities, a company should look at other areas when planning for investments in technology. When a company invests in business technology, it should look for a solution that will deliver in productivity and contribute to meeting the company’s overall business objectives. Lease and resell value can be used to control costs with technology purchases. Warranties are often a good way to measure the value of a purchase. </p>]]></content:encoded> <wfw:commentRss>https://hnyllawms.info/business-technology-measuring-value-of.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>Are Investment Costs of Business Internet Marketing Higher Than You Might Think?</title> <link>https://hnyllawms.info/are-investment-costs-of-business-internet-marketing-higher-than-you-might-think.html</link> <comments>https://hnyllawms.info/are-investment-costs-of-business-internet-marketing-higher-than-you-might-think.html#comments</comments> <pubDate>Wed, 22 Mar 2023 14:28:34 +0000</pubDate> <dc:creator>admin</dc:creator> <category><![CDATA[Uncategorized]]></category> <guid isPermaLink="false">http://hnyllawms.info/?p=34</guid> <description><![CDATA[Having just started to use internet marketing in our own business and trying to bring together all the different components to deliver a set of desired outcomes, we have discovered it is not a simple task. We have created a … <a href="https://hnyllawms.info/are-investment-costs-of-business-internet-marketing-higher-than-you-might-think.html">Continue reading <span class="meta-nav">→</span></a>]]></description> <content:encoded><![CDATA[<p> Having just started to use internet marketing in our own business and trying to bring together all the different components to deliver a set of desired outcomes, we have discovered it is not a simple task. We have created a huge amount of online content from websites, blog sites, micro-blogging, and social media network participation. But and it is a big but, how do you convert all this activity (or lack of it) into a coherent message that brings visitors to your target online content and transcends to registrations and / or sales?To be honest we have been merrily creating web content, accounts on twitter, Facebook pages, blogs and regularly posting but without paying specific attention to the direction or the message. This has been a conscious choice on our part as we were not ready to join everything up yet, so we just started by increasing our online profile until we were set to go. I think this is one of the big hurdles for most people entering Internet Marketing at any level is… why am I doing this? Why am I posting content onto Blogs, twittering, when no one is visiting anyway? I’m not reading my other 1000 followers tweets, so I am sure they are not reading mine! If I’m the only one ready what I’m writing I’d sooner not bother! 2 Blog posts a day, why? for what? What am I going to say? What difference will it make?We expect those new to Internet Marketing to blindly accept that ‘you should get a blog, you should use Twitter and join Facebook… trust me… you will see the benefit, later on everything will be much clearer…’Here then is the issue… of course signing up to these services, Blogs, Twitter, Facebook, Linked in or any other social media platform is not in itself going to make any difference to a business. Just the same as printing some leaflets for a mailshot and leaving them in the garage, or attending networking meetings and not talking to anyone, these won’t make much impact either.The facts are that Internet Marketing is a complex business. It performs the functions of building individual’s profiles and credibility, Brand awareness and product / service sales via one medium. Each of these areas requires different techniques, services and strategies online, but you can’t go about this in a half baked, apathetic manner. Internet Marketing has the ability to transform businesses, enable small companies to compete with the ‘big boys’ and build new enterprises from nothing but not by making one blog post a week, the odd twitter tweet now and then and complaining that sales haven’t increased yet!So what is the reality? The reality is this, that Internet marketing provides the ability to reach 100,000′s of people and quickly, but it won’t happen without effort… A LOT OF IT!Most Small Business’s are owned privately, very often by the entrepreneur who found a niche, designed a new product or took advantage of an opportunity. These individuals are often technical people and suffer from the old ‘Feast and Famine’ syndrome that finds refuge in Micro and small businesses. When we’re in Sales mode we are extremely busy, when servicing customers, prospects dry up… then we’re found scratching around for business again which happens, eventually, months after we needed it.Now typical business owners don’t think of themselves as sales people and will readily admit they don’t like this part of the business and yet without it the business can’t survive. I’ve heard many a business owner admit they are not sales people, ‘I’m basically too honest to be a sales person’ as if a sales person’s role was to somehow convince someone to buy a product they don’t need and don’t want. Well, let us now separate Marketing from Sales.Marketing is encouraging people to consider your products and services… visitors if you like, whereas Sales is the matching of the customers requirements to your offerings. At no point in this is there any persuasion or manipulation… better still, much of this sales process can be automated with Internet Marketing. Marketing requires an audience to market too… sales requires us to provide information, substantiate our offering and provide a method to engage with us.You will hear this time and time again with the Internet Marketing crowd… ‘the money is in the list!’ and if we are to market successfully then having a list to inform on a regular basis is absolutely essential. If we apply this to offline marketing, most of the hard work in sending out a mailshot was creating a quality list of people in the first place… our target audience! If we are to engage the services of a Direct Marketing company for a telephone campaign… at some point before this a list must be found, either from an existing database or bought from an organisation specialising in such Lists, the higher the quality the better.So let us now see what relevance our Online – Internet Marketing activities have in identifying a target market. Consider Facebook, Linked-in, Twitter, Blog subscribers and Registrations for an ezine or other regular communication… what are these?They are lists of course! lists of people who in some way have connected with you and are probably comfortable to receive correspondence from you or your business. Herein lies the secret then behind why we should bother at all to seek people out, follow and be followed. List building… and the good news is that it can be quite good fun too!Now in our business we have 5 main products offerings… some of these products have an overlapping potential audience, others do not. It may be necessary therefore to have multiple accounts for Twitter and / or a separate Facebook page for the different audience. Already you can see that if we are to manage, maintain and post for each product on a regular basis (desirable) then this is a substantial amount of work.One of the difficulties that some of my colleagues have with building a large list of friends or followers is, ‘How can you possibly keep in touch with all these people?, I struggle to stay in touch with my immediate relatives’ and for sure, personally corresponding with 60,000 people is not viable… but this is not the point.These social sites represent a massive network of interconnected people, you are not necessarily communicating on a 1-2-1 basis (although you can do this) but rather are broadcasting what you want to say to everyone who is connected and often to their immediate connections as well!! Suddenly we have the ability to get a message to a very large audience with a single post.Now… most people certainly with Twitter won’t see your post, and a good many won’t in Facebook or Linked-In either, however this is not an issue. It is not our problem to worry about who will see our posting or not, that is not our responsibility and we should avoid getting attached to the outcome. Our role is to provide the information (post), that is it… Now there is a magic number in marketing and sales this is 3%. This little number is very important. It is the recognised average response rate in a cold market… sometimes it can be more, often less. If we sent out 1000 mailshots then it would be acceptable to set a benchmark of 30 as the number of positive responses. This is about the same % that I have experienced in responses to click-through’s on Tweets and Facebook postings. Taking these numbers if we tweeted with a follower list of 30,000 then we could expect around 900 visits. We have absolutely no idea which ones will click the link… or tell a friend or retweet, however the figures can be quite staggering… Imagine if you worked with other ‘Big List’ owners and offered a percentage to tweet to their lists… and you did this 3 times per day… the number of visits could become very large indeed.The lists provide us with a ‘potential market’ for our products and the purpose of this article is not to go into the detailed techniques for building lists, only that it should be very high up on the list of priorities. So how much time, money and effort should be put into this exercise?The answer to this question depends on the nature of a business, the ideal customer profile and many other factors, clearly a restaurant has a different set of requirements to someone selling a digital product (such as an ebook) globally. The first thing is to decide an Internet Marketing strategy which is complimentary to the business, once this is defined then the activities required become much clearer.Once the basic Architecture of the marketing is defined then comes the work and the Investment. If I look at our business as an example, we have invested in three key areas, Colateral, People and services. Lets look at what is involved in each of these -:CollateralWe have 5 blogs, 6 websites (some complex, some a single page), 7 Twitter accounts, Facebook (4 Business Pages), Linked-In, Ecademy, Hub Pages, StumbleUpon, Squidoo and other online social networking accounts, all these had to be set up, populated, and now managed on an ongoing basis. This is not something which can be done in 20 minutes per day. We have to work all of these resources on a regular basis to keep ourselves in the ‘Public eye’.PeopleWe have invested in 1 full time person, plus both myself and another member of staff allocate 3 or 4 hours per day to Internet Marketing activities. Firstly staff require training to use the tools that enable us to work our internet marketing, including analyze results. These resources manage our social networking sites, engage with our contacts frequently, update profiles as things change and post new content constantly. This cost alone is over $3000 per calendar month, developing and building our online presence.ServicesWe utilise a number of ‘helper’ services which are online and rented monthly, these include subscriptions to some Business Networks, Shopping cart and checkout services, Databases that contain sign-ups for ezines and regular communication, Membership platforms, Blogging services and many many more. None of these services are hugely expensive month on month but vital to continue our Online Marketing activities.In ConclusionBusiness Internet Marketing – Taking an offline business and using Internet Marketing techniques to increase sales utilises many of the techniques and tools that conventional Internet Marketing has developed and built over the past 8-10 years. We have all heard the stories of individuals with no overheads generating large monthly incomes without setting foot outside their door, but Internet Marketing is moving into a new phase, one where Offline Businesses will seek to engage the Internet to work for them.I speak with many Micro and Small businesses on a regular basis and most are oblivious to Internet Marketing and what it could do for them, whether this is because no one has yet bothered to show them, or there is a fear and reluctance to dance with the unknown, or a bit of both perhaps. One thing is for sure, Business Internet Marketing will be deployed by every business over the coming 10-20 years and it is set to be one of the largest markets worldwide.As we saw with offline marketing in the past where we had PR, Advertising and Marketing agencies, so we shall see the emergence of similar businesses offering Business Internet Marketing services. Traditional companies in this marketing space will need to evolve and offer a completely new range of services The print industry went through a similar metamorphosis some years back, when pre-press production moved entirely to computers and revolutionized the marketplace.As the Internet Marketing industry matures and the ‘Get Rich Quick’ mentality fades, successful Internet Marketers will bring a wealth of experience and begin to offer professional Business Internet Marketing solutions to Small and Medium sized businesses. Not shackled with the conventional trappings of offices the Business Internet Marketers will manage a network of global outsourced resources to deliver high quality, low cost Internet Market solutions. The services will include the whole range of activities from setting up infrastructure services such as Blogs or Shopping carts to transactional activities such as managing Twitter accounts, searching and posting tweets, finding / posting suitable blog posts, even writing articles and sending email campaigns.Without doubt we are on the edge of yet another evolution with the Internet. Some larger companies, such as IBM and Dell have already woken up to the power of using the Internet and Social networking to engage with a global audience, small businesses have been busy surviving the recession… but as the recovery gathers pace, I am sure that Business Internet Marketing will become an attractive proposition for many. </p>]]></content:encoded> <wfw:commentRss>https://hnyllawms.info/are-investment-costs-of-business-internet-marketing-higher-than-you-might-think.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>Is Your Web Developer a Cowboy?</title> <link>https://hnyllawms.info/is-your-web-developer-a-cowboy.html</link> <comments>https://hnyllawms.info/is-your-web-developer-a-cowboy.html#comments</comments> <pubDate>Wed, 22 Mar 2023 12:39:58 +0000</pubDate> <dc:creator>admin</dc:creator> <category><![CDATA[Uncategorized]]></category> <guid isPermaLink="false">http://hnyllawms.info/?p=31</guid> <description><![CDATA[What do you think of your web developer?Over the last few years we have quietly, but at every opportunity, been asking this question to business owners, marketing directors and executives responsible for their company website whether for commissioning, developing or … <a href="https://hnyllawms.info/is-your-web-developer-a-cowboy.html">Continue reading <span class="meta-nav">→</span></a>]]></description> <content:encoded><![CDATA[<p> What do you think of your web developer?Over the last few years we have quietly, but at every opportunity, been asking this question to business owners, marketing directors and executives responsible for their company website whether for commissioning, developing or maintaining their online presence. We also asked if they were happy with the website that the developer had provided, or if they thought it was bringing tangible benefit to their business. The responses were sharply divided. It seems that the businesses’ experience of Web developers is like Marmite: you either love them or hate them.Shockingly, over 80% of respondents reported a ‘poor’ or ‘very poor’ experience of working with a website developer or designer. Many made comments that were very uncomplimentary toward their web developers. Some stated that they felt they had been, “Taken for a ride,” by those who had either baffled them with technology and jargon, or had – deliberately or otherwise – raised their expectations beyond what was feasible with the investment they were making. One had invested tens of thousands with a web development company to build an online presence for their business and now has a website that not only makes no contribution to any business objective, neither has it produced a single enquiry. The overall impression that we gained from our research to date and a term used by more than one unhappy respondent was that web developers are: “A load of cowboys.”These poor experiences have a knock-on effect, not just for those who have been unhappy with their outcomes but for the web development and internet marketing industries as a whole. It results in an increased conviction that all web developers were likely to be the same, and that there was no-one out there who could be trusted. In addition, the inclination to invest any further resources and capital on online promotion of their business was greatly reduced. “We’ve done that and it didn’t work,” was a common response.What do the web developers have to say?To balance the picture we also surveyed web developers and web design companies to see if we could identify what had created this tale of woe from businesses.Many were unaware of the situation and some were quite frank in their derision of business owners. Common responses included<br />“They don’t know what they are doing,”<br /> “We’re not telepathic you know!”<br /> “They don’t understand what is involved.”<br /> “We never get the right information.”<br /> “They keep changing their minds, often before the previous changes are completed.”<br />Each side seemed to blame the other for what might be interpreted as a straightforward breakdown in communication.So why does this happen? There are no doubt numerous reasons, but focusing on the communication issue, we asked the web developers if they ever asked for, or received, a web design brief from their clients. The majority response was: “Rarely!” The design briefs received mostly consisted of a single page of vague information that lacked the detail and specifics required. Although they usually included requests for things that far exceeded the budget or amount the business owner was willing to spend and were full of wish lists and ‘good’ ideas that require bespoke development or even new technology (for the words ‘bespoke’ and ‘new’, read – interchangeably – ‘difficult’ and ‘expensive’)!So whose job is it?Isn’t it part of the web developers’ job to write the brief? Actually, no it isn’t, it is the responsibility of the business owner to communicate their requirements, their goals, their current situation and future plans. After all, as more than one developer pointed out, “We’re are not telepathic you know!”In addition, the pressure of trying to keep a small web development business running (let alone in profit) in this ever increasingly competitive industry means that there is no time or other resources to be teaching the business owner how to write a web design brief, even though it would create a better outcome for everyone. For the majority of situations, there is often no clear or effective communication, more a case of asking questions of the business owner – which they often don’t understand clearly, which is no-ones fault – to get some sort of outline and then on with the job of designing and building the website.Our experience – Web developerOur experience indicates that the majority of web developers really want to do the best job they can for their clients.They have the skills and knowledge to build websites that could work for their clients’ businesses. They have the equipment and resources to carry out the work. We also observe however that there are web developers who mistake the functionality of the software that they use for their own creative skills. Ultimately over a period of more than a decade we have encountered very few who would deliberately, “Take their client for a ride,” as some businesses have claimed.Our experience – BusinessesWebsites for businesses create a particular quandary for the business owner, manager or similar. There seems to be a huge barrier of technology and jargon to break through to be able to even speak the same language as the web development world. In addition, it is very difficult for anyone without extended experience to make any kind of value judgement about what is good or bad. Consider a different situation: whether you eat in a restaurant often or not, because you do eat every day, if you go into a restaurant, it is possible to make some kind of judgement as to whether you had a good experience, whether the food was good, whether the service was acceptable or excellent. Of course this is subjective to your own preferences and experiences, but at least you understand what a restaurant is, what it is supposed to do or be for and so on.In our survey we ask a further question of businesses: “What is your website for, why did you get a website?” Very few offered any kind of clear response, the most common being: “Because we needed a website,” or “Because our competitors had one.” We also hear: “To generate sales/leads/enquiries etc.” quite often, which is at least focused on business, but is nowhere near specific enough to be called an objective.If it is not common for businesses to even understand what the website is for, or why they are getting one developed, how can it be possible for them to make a judgment on what is good or bad, other than it produces no results. Even this judgement requires something to measure the results – or lack thereof – against.Management by abdicationIn so many cases the business abdicates responsibility for the website to a web developer in the mistaken belief that ‘they know best’. While the web developer knows about websites, they are likely to know little or nothing about the client’s business and even less about the customers who will use the website. Together with the lack of communication between the web developer and the business owner it is not difficult to see why so many websites are poorly designed, deliver bad user experiences and ultimately poor or no results for the business.Is there a solutionThe first step to a solution is to address the communication problem. It is clear that there must be effective communication and the first stage of this would normally take the form of a clear and concise website design brief.The website design briefThe last time we reported on web design briefs we had surveyed 57 web development companies, further surveying has now brought this number to nearly 100. While everyone does it slightly differently, they all had information requirements in common.Remember that:<br />The document needs to be clear and concise,<br /> The document is prepared for someone outside your business who doesn’t necessarily know anything about your business or industry. Even if they claim to have worked in your industry before, unless they are specialists, then you should assume nothing.<br />Its purpose is to state clearly your requirements, including:<br />A profile of your business, its existing image, brand and products or other offerings including future plans<br /> The objectives of the site – stated clearly in terms that can be measured, not woolly ‘to generate enquiries’ or similar, think detail and be specific.<br /> The target market – who will be the users of the site, what will be their requirements?<br /> Functionality requirements – often expressed as an outline, and as a business owner you may not be able to describe this well, but for example, do you require online payments and if so are you already accepting credit cards in your business. – remember, adding functionality usually increases cost far more than increasing the number of pages in the site.<br /> The scale and scope of the development project – how big, how many pages, who will provide what and so on.<br /> What are the project constraints, budget, timescale etc.<br />This document is not a wish list (although you could include things that you would like to do as well as but not instead of the above), it is the document that the developer works to and effectively forms part of your contract with them and is therefore subject to discussion and revision before being finalised.In conclusionThe commissioning of a website is a much bigger project than appears at the beginning. Websites are not ‘job-and-finish’ projects. You need to form a good relationship with your web developer because you will be working with them for a long time, and the first step to a successful relationship is sorting out the communication. It is your business, if you have articulated clearly what you want, why your business needs it, and provided all the information the developer requires including realistic expectations, budgets and timescales then if it isn’t delivered to the brief then you can blame the web developer. Otherwise accept that it is your problem, not their fault that they are not telepathic.Furthermore, you need to take responsibility for the project, but also recognise that the development of a website is a team game, not something to be simply handed over and then moaned about when it was not quite what you were thinking of.Last wordIf you are serious about selling online or using the internet to promote your business it is important to recognise that you need to make a considerable investment of time and effort or you might as well take your money and simply thrown up in the air! </p>]]></content:encoded> <wfw:commentRss>https://hnyllawms.info/is-your-web-developer-a-cowboy.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>There is an excessive amount of traffic coming from your Region.</title> <link>https://hnyllawms.info/there-is-an-excessive-amount-of-traffic-coming-from-your-region.html</link> <comments>https://hnyllawms.info/there-is-an-excessive-amount-of-traffic-coming-from-your-region.html#comments</comments> <pubDate>Sun, 05 Feb 2023 08:11:43 +0000</pubDate> <dc:creator>admin</dc:creator> <category><![CDATA[Uncategorized]]></category> <category><![CDATA[accounting]]></category> <category><![CDATA[business]]></category> <category><![CDATA[companies]]></category> <category><![CDATA[google]]></category> <category><![CDATA[near me]]></category> <category><![CDATA[offices]]></category> <category><![CDATA[restaurant]]></category> <category><![CDATA[sale]]></category> <category><![CDATA[services]]></category> <guid isPermaLink="false">http://hnyllawms.info/?p=29</guid> <description><![CDATA[#EANF#]]></description> <content:encoded><![CDATA[<p>#EANF#</p>]]></content:encoded> <wfw:commentRss>https://hnyllawms.info/there-is-an-excessive-amount-of-traffic-coming-from-your-region.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>An Inside Look at the Importance of a Smile in Sales</title> <link>https://hnyllawms.info/an-inside-look-at-the-importance-of-a-smile-in-sales.html</link> <comments>https://hnyllawms.info/an-inside-look-at-the-importance-of-a-smile-in-sales.html#comments</comments> <pubDate>Sun, 16 Oct 2022 19:37:37 +0000</pubDate> <dc:creator>admin</dc:creator> <category><![CDATA[Uncategorized]]></category> <category><![CDATA[Auctions]]></category> <category><![CDATA[Audio Streaming]]></category> <category><![CDATA[Banner Advertising]]></category> <category><![CDATA[Blogging]]></category> <category><![CDATA[Businesses Online]]></category> <category><![CDATA[E Books]]></category> <category><![CDATA[Ecommerce]]></category> <category><![CDATA[Forums]]></category> <category><![CDATA[Internet Marketing]]></category> <category><![CDATA[Link Popularity]]></category> <category><![CDATA[List Building]]></category> <category><![CDATA[Podcasting]]></category> <category><![CDATA[Publishing]]></category> <category><![CDATA[Search Engine Marketing]]></category> <category><![CDATA[SEO]]></category> <category><![CDATA[Site Promotion]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[Social Networking]]></category> <category><![CDATA[Traffic Building]]></category> <category><![CDATA[Video Marketing]]></category> <category><![CDATA[Web Design]]></category> <category><![CDATA[Web Development]]></category> <category><![CDATA[Web Hosting]]></category> <guid isPermaLink="false">http://hnyllawms.info/?p=24</guid> <description><![CDATA[If you’re in sales, then you’ve probably heard all sorts of advice, from “don’t oversell” to “focus on solving problems.” However, one of the best pieces of advice that many forget is to smile! After all, your smile is one … <a href="https://hnyllawms.info/an-inside-look-at-the-importance-of-a-smile-in-sales.html">Continue reading <span class="meta-nav">→</span></a>]]></description> <content:encoded><![CDATA[<p>If you’re in sales, then you’ve probably heard all sorts of advice, from “don’t oversell” to “focus on solving problems.” However, one of the best pieces of advice that many forget is to smile! After all, your smile is one of the first features people notice about you, and it plays an essential role in the first impression you make. Keep reading to learn all about the importance of a smile in sales (as well as how cosmetic dentistry can help!).</p><p>Smile: Your Sale Depends on It!</p><p>Knowing your product and knowing your audience are key in sales. However, you don’t get far if your client doesn’t trust you or believe you. That’s why it’s so important to make a good first impression! Here are a few ways a smile can help:</p><p>• Smiling is more powerful than you might think – One study found that smiling has the same effect on our brain as $25,000 in cash!</p><p>• Smiling communicates your state of mind – Smiling is a non-verbal cue that you are happy to be where you are, that you are confident in your product, and that you are ready and willing to help.</p><p>• Smiling creates a ripple effect of positivity – Have you ever seen a friend yawn and done the same? Or seen someone take a sip of water and immediately realized you’re thirsty? Thanks to the mirroring neurons in our brains, we naturally mimic the behavior of those around us.</p><p>But What If You Don’t Like Your Smile?</p><p>If you don’t like your smile, don’t worry – that’s where cosmetic dentistry comes in. Whether you’re struggling with misaligned, misshapen, cracked, or otherwise imperfect teeth, your smile goals aren’t out of reach. The first step? Scheduling an appointment with a skilled cosmetic dentist. For both my father and myself, providing high-quality, personalized, and judgment-free dentistry is a passion. There’s truly nothing better than seeing someone walk out of our office with a dazzling, confident smile! So, don’t wait to make your dream smile a reality – it could make all of the difference when it comes to your personal and professional life!</p>]]></content:encoded> <wfw:commentRss>https://hnyllawms.info/an-inside-look-at-the-importance-of-a-smile-in-sales.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> </channel></rss> If you would like to create a banner that links to this page (i.e. this validation result), do the following:
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