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<title>Please Tell Me You Didn’t Send Me a Video of That? Video Marketing the Right Way</title>
<link>https://jpaphmj.info/please-tell-me-you-didnt-send-me-a-video-of-that-video-marketing-the-right-way/</link>
<comments>https://jpaphmj.info/please-tell-me-you-didnt-send-me-a-video-of-that-video-marketing-the-right-way/#comments</comments>
<pubDate>Fri, 26 May 2023 23:11:48 +0000</pubDate>
<dc:creator>admin</dc:creator>
<category><![CDATA[videos]]></category>
<category><![CDATA[aarthi short videos]]></category>
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<guid isPermaLink="false">http://jpaphmj.info/?p=70</guid>
<description><![CDATA[Sometimes I just can’t help myself. Someone does something really stupid and I have to use it to make a point. Using video marketing in your local online marketing efforts can be extremely powerful. After all, YouTube is the second most popular search engine with over 2B views a day and over 24 hours of [...]]]></description>
<content:encoded><![CDATA[<div id="article-content">
<p>Sometimes I just can’t help myself. Someone does something really stupid and I have to use it to make a point. Using video marketing in your local online marketing efforts can be extremely powerful. After all, YouTube is the second most popular search engine with over 2B views a day and over 24 hours of video uploaded every minute. That’s a staggering amount of content, but people consume it and in fact is the average person spends 15 minutes a day on YouTube. What are they watching, well everything, but for the purposes of this article, I’m going to stick to a discussion of using video for local online marketing. Now, for a short, humorous story.</p>
<p>Last week I had someone contact me via email saying that he was in the same business as me, social media marketing for small businesses, with an offer me to help me with clients. Interesting I thought, but he provided no detail and no website so I had no idea what he could do. I wrote back and asked him what he does and in reply he sent me a video. Great, I thought, that’s innovative and I started watching the video. To make a long story short, he sent me a 5 minute video (way too long) in which he basically said nothing except that he was really tired and had a long day and that normally he had more energy. That part he repeated 4 times. REALLY? Yes, it really happened and no, I couldn’t believe it. Now here’s is someone who claims to be in marketing and he cannot even market himself!</p>
<p>So, rule number one- never, ever make a video when you are tired and if you do, for goodness sake don’t send it to someone who you are trying to impress and ask for a job. Ok, common sense, but it was SO stupid, I had to share.</p>
<p><strong>Why should you use video marketing for your small business?</strong></p>
<p>One reason to use video marketing is because a video creates a personal connection between you and your audience. It’s the same reason we like to meet people in person and why video over Skype is popular. We can make eye contact and it feels much more like we know the person. As a business owner, you want to make that personal connection to people who haven’t met you and video can help you do that.</p>
<p>Another reason is that video is still a bit novel and it breaks through the clutter. People have so much information thrown at them, you can stand out by providing information via a video.</p>
<p>A third reason to use video is that it improves search engine ranking. There are a couple of factors at play here. Remember search engines want to connect people with what they are searching for. A video can reduce site bounce (where someone goes to your site and jumps right back off – a sign to Google that they didn’t find what they were looking for) and they can increase the time people spend on your site because they are watching a short video.</p>
<p><strong>What are some uses for video in your online marketing efforts?</strong>
</p>
<ul>
<li>Add a personal welcome to your website. This can tell your prospects about the services you provide or something special about the products you sell. It might just be a short story about why you got into the business you are in. The objective is to connect to your audience and make them want to stick around to find out more about you and your product or services.</li>
<li>Use it to build your email list. You can create a useful video that people would find valuable and you can send it to them if they agree to join your email list. Remember to make the video on topic for your website and remember good email practices – double opt-in.</li>
<li>Provide an expert tips video series. Often people would rather watch a video rather than read something, so this can be a great way to engage your audience and get them coming back for more.</li>
<li>Use it to sell a specific product or service. This is different than the welcome video which is more general in nature. This is more of an in-depth look at a particular product or service. Make your product come alive by showing it in action or tell a great customer story about how you helped a customer’s business with your service.</li>
<li>Make a teaching or instructional video. It can be a how to video with screen captures that demonstrate something or it could be a video of you using a product. Personally I use instructional videos all time. I go to YouTube or just open Google and I type in “how do I (do something I don’t know how to do)”. Inevitably some nice person has created a video and loaded it onto YouTube teaching me exactly what I want to learn. Think about the skills you have and what you could do. You want it to relate to your business, but it could be how to hang a picture straight if you are a handyman or how to fold napkins in a special way if you have a restaurant. It doesn’t have to be overly complex, just of value to people who might not know how to do that thing.</li>
</ul>
<p>Like all social media marketing, you will want to set goals for your video marketing. For local business marketing, it’s probably to drive traffic to your website and ultimately your storefront. You may also want to build trust and credibility if you provide a service such as bookkeeping. Or you may just want to provide a face behind your business. Keep your goals in mind as you think about the types of videos you want to create.</p>
<p>One last point. People are often frightened away from video if they don’t have a glamorous studio or they don’t look like a model. Forget that. Some of the greatest video success stories started and remain in humble surroundings. Focus on providing quality content and being genuine and you will be fine. Video marketing can be a powerful tool for small business marketing if you follow common sense the pointers I provided.</p>
</p></div>
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<title>Tips To Find a Good Work From Home Job</title>
<link>https://jpaphmj.info/tips-to-find-a-good-work-from-home-job/</link>
<comments>https://jpaphmj.info/tips-to-find-a-good-work-from-home-job/#comments</comments>
<pubDate>Fri, 12 May 2023 09:57:39 +0000</pubDate>
<dc:creator>admin</dc:creator>
<category><![CDATA[Employment Work]]></category>
<guid isPermaLink="false">http://jpaphmj.info/?p=68</guid>
<description><![CDATA[There are many places which advertise employment that you can work from home and earn big money, but some of them will raise many red flags before you even get through the advertisement for the position. When looking for the positions that you can be employed from home you will want to know the red [...]]]></description>
<content:encoded><![CDATA[<p> There are many places which advertise employment that you can work from home and earn big money, but some of them will raise many red flags before you even get through the advertisement for the position. When looking for the positions that you can be employed from home you will want to know the red flag signs to watch out for.Asking for money to learn. Training shouldn’t cost you anything if you are an employee. Now if you are starting your own business, then it can be charged without a red flag if you are learning someone else’s blueprint on how they earned money doing something. But if you are going to be an employee, you will not have to pay for training material.Job descriptions that aren’t clear. If the job that you are applying for doesn’t spell it out, or make sense, you may want to raise that red flag a little higher on this one. Most employment agencies and businesses will spell it out exactly what you will be doing to earn money if it doesn’t it could be a scam and you will want to investigate it further.Lack of Contact Information. If the place that you are thinking of applying for doesn’t have a clear ways to contact them, you will want to investigate more. You will want to have good contact information for the place that you are thinking of working at. Do they have a street address, a phone number and other information that makes you feel comfortable giving your personal information to? Before applying you will want to check out the information that they have listed as their contact information.Bad results when you research. If your research comes up with a lot of negative comments. Before you even consider giving your information to the website that you are thinking of applying for employment you will want to do a through investigation with them to check them out. Searching online for reviews about the company will probably take you longer than applying for that company. But in the end it will be worth it. You will want to make sure that everything is legitimate for a place that you are relaying on to pay your bills and gain employment with.Using these tips you will be able to find a position that will pay you for working from home. You will want to walk away from any place that you have bad vibes with because now there are many places that you can work from home with. You won’t have to choose the first place that you find, there are legitimate companies hiring all the time. </p>
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<title>Superior Health and Fitness Workout Plan at Home For Fat Loss</title>
<link>https://jpaphmj.info/superior-health-and-fitness-workout-plan-at-home-for-fat-loss/</link>
<comments>https://jpaphmj.info/superior-health-and-fitness-workout-plan-at-home-for-fat-loss/#comments</comments>
<pubDate>Thu, 11 May 2023 19:16:09 +0000</pubDate>
<dc:creator>admin</dc:creator>
<category><![CDATA[Health and Fitness]]></category>
<category><![CDATA[Acne]]></category>
<category><![CDATA[Anti Aging]]></category>
<category><![CDATA[Beauty]]></category>
<category><![CDATA[Cosmetic Surgery]]></category>
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<category><![CDATA[Popular Diets]]></category>
<category><![CDATA[Skin Care]]></category>
<category><![CDATA[Spa and Wellness]]></category>
<category><![CDATA[Speech Pathology]]></category>
<category><![CDATA[Weight Loss]]></category>
<category><![CDATA[Yoga]]></category>
<guid isPermaLink="false">http://jpaphmj.info/?p=65</guid>
<description><![CDATA[One of the key ways to design a superior health and fitness workout plan at home is to incorporate lots of whole body lifts. These lifts train a large majority of your body at once. When you train a lot of muscle at once, you release two fat burning hormones: human growth hormone and Testosterone.In [...]]]></description>
<content:encoded><![CDATA[<p> One of the key ways to design a superior health and fitness workout plan at home is to incorporate lots of whole body lifts. These lifts train a large majority of your body at once. When you train a lot of muscle at once, you release two fat burning hormones: human growth hormone and Testosterone.In addition to releasing these fat burning hormones, you’ll be able to boost your metabolic rate. Your metabolism is a measure of how fast your body burns calories. Hence, the faster your metabolic rate, the more fat you’ll burn. You can actually start enjoying some of the foods you love to eat without worrying about gaining fat.Some examples of whole body lifts include Dumbbell Cleans, Snatches, and Swings. What I do take these lifts and develop extremely high intensity workouts. With these workouts, I’m actually burning fat and building muscle at the same time. This works because when your heart rate is higher than 75% of your maximum, your workouts start feeling like cardio workouts.In reality, cardio is just all about raising your heart rate. But why do we need to stick to traditional cardio movements such as running and cycling? Instead, turn your typical dumbbell workouts into cardio dumbbell workouts and watch fat melt off your body.Ever since I started training with high intensity dumbbell workouts, my metabolism has been on overdrive. And as long as you stay consistent with your training, you will see results. But, just as everyone else, sometimes I start to get bored with my workouts.The key is to keep switching it up with unique and difficult exercises! </p>
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<title>Choosing a Photography School</title>
<link>https://jpaphmj.info/choosing-a-photography-school/</link>
<comments>https://jpaphmj.info/choosing-a-photography-school/#comments</comments>
<pubDate>Tue, 18 Apr 2023 22:54:41 +0000</pubDate>
<dc:creator>admin</dc:creator>
<category><![CDATA[Uncategorized]]></category>
<category><![CDATA[ai photography]]></category>
<category><![CDATA[digital photography]]></category>
<category><![CDATA[ed sheeran photograph]]></category>
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<category><![CDATA[landscape photography]]></category>
<category><![CDATA[landscape photography tips]]></category>
<category><![CDATA[landscape photography tutorial]]></category>
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<category><![CDATA[photography]]></category>
<category><![CDATA[photography for beginners]]></category>
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<category><![CDATA[street photography tips]]></category>
<category><![CDATA[travel photography]]></category>
<guid isPermaLink="false">http://jpaphmj.info/?p=62</guid>
<description><![CDATA[Available to many places you can learn picture taking, but what is the correct place for you? Sure there are online schools and courses, but they will not give you the hands on details you have. You will constantly other students and the teacher’s eye to turn into a better photographer. The online classes do [...]]]></description>
<content:encoded><![CDATA[<p> Available to many places you can learn picture taking, but what is the correct place for you? Sure there are online schools and courses, but they will not give you the hands on details you have. You will constantly other students and the teacher’s eye to turn into a better photographer. The online classes do have their uses as an example giving you the basic information to study. It can be hard to opt for the correct school. Some require recommendation while others are apart of colleges.The information you like to glean from a photography class will make part of the decision for you. For lasting in a college setting that does not specialize in photography will propose the base levels, but may not proposal you an internship with a specialist photographer in your field. If you bring searching for picture taking as a hobby these basic level classes will regularly give you the info you need to produce pictures you can be proud of.Specialized schools as with any others will provide more info on a specific topic. Most specialized schools will allow you to work alongside a professional to find out the specifics of your profession in addition to increase in size your knowledge. This helps you learn quicker and discover more details about the methods employed in picture taking while having hands on experience.The best way to select a photography school is to choose what you want from your picture taking. 170 chosen that you can deal with it to discovering how to apply. Some photography schools are part of a studio and admit anybody to enroll at a class. Other schools require you to attend a college or university first for basic picture taking and intern before you go any further to the specialized school.Searching online will let you the schools obtainable in your location and nationally. You will be in a position to find the coating as well as descriptions of every class they provide. The sites will likewise list the qualifications you must attend the school and what classes you will need to take on become a photographer. Although the experience you receive from a classroom is better, online classes teach you what you need to know.Some families that you will need to will be in lighting, composition, and other basics. Intentions of your field you will then must diversify in studying methods of capture the subject. Like portrait picture taking you will must understand angles, light, balances, and the way to elicit the reactions you want from the subject. Digital photography is the new journey to take pictures and there are some different techniques to watch the older manual cameras.Room schools can be of assistance you become more adapt at taking photos. At long last you settle on you have some assistance to step up from being the point and shoot type to a more complicated camera or you could settle on there is a career for you. Available to many types of schools for you and online sources will help you find it. Online photography families can be useful for you discovering systems, but you will still want others to help you see your eye for art. If you have worked with manual cameras previously prospects are you will would like to take a digital picture taking course when you switch.To talk about one more type of school we must delve into underwater picture taking. Most colleges and other photography schools associated with studios don’t specialize in underwater picture taking. It is sometimes best to seek out a dive school for a basic course. You normally find choose to delve further and find an underwater picture taking school. Underwater picture taking has always been a unique and interesting hobby or profession. Seeing the results of your work is like no other renovation one can imagine. When you view the color and the spectacular views, you will comprehend underwater photography more. </p>
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<title>How To Find The Best Car Insurance Quotes</title>
<link>https://jpaphmj.info/how-to-find-the-best-car-insurance-quotes/</link>
<comments>https://jpaphmj.info/how-to-find-the-best-car-insurance-quotes/#comments</comments>
<pubDate>Wed, 05 Apr 2023 21:01:16 +0000</pubDate>
<dc:creator>admin</dc:creator>
<category><![CDATA[Insurance]]></category>
<category><![CDATA[auto insurance]]></category>
<category><![CDATA[car insurance]]></category>
<category><![CDATA[car insurance quotes]]></category>
<category><![CDATA[cheap car insurance]]></category>
<category><![CDATA[delta dental insurance]]></category>
<category><![CDATA[dental insurance]]></category>
<category><![CDATA[farmer insurance]]></category>
<category><![CDATA[health insurance]]></category>
<category><![CDATA[home insurance]]></category>
<category><![CDATA[homeowners insurance]]></category>
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<category><![CDATA[insurance companies]]></category>
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<category><![CDATA[travel insurance]]></category>
<guid isPermaLink="false">http://jpaphmj.info/?p=60</guid>
<description><![CDATA[Completely different folks have totally different automotive insurance quotes needs. Depending on your life-style you’ll give you the option to most likely get extra reductions readily available at your disposal if you do the right research referring to it. On-line automobile insurance coverage quotes are also a sensible choice to consider, it saves you from [...]]]></description>
<content:encoded><![CDATA[<p> Completely different folks have totally different automotive insurance quotes needs. Depending on your life-style you’ll give you the option to most likely get extra reductions readily available at your disposal if you do the right research referring to it. On-line automobile insurance coverage quotes are also a sensible choice to consider, it saves you from all the hassles of roving from one store to a different in quest of quotes. Wherever you’re in the nation there are car insurance quotes at the ready which car firms would actually love to offer to you.The Concerns About Car InsurancePrices differ in relation to auto coverage quotes so make sure you search some choices online so you possibly can examine prices and take your finest pick. Price comparison sites dealing in automotive insurance coverage quotes are the ideal platforms for selecting up the best automobile insurance coverage estimates. And because America is a place where automotive insurance coverage is a requirement this little assist can all the time come in useful when you discover yourself searching for the perfect automotive coverage quotes for yourself.Another factor it’s finest to take into account when attempting to find automobile insurance quotes is the soundness of the corporate you wish to enroll to. Make sure that they will compensate you should you did run into bother and that they can hold the end of their bargain as well. Auto insurance coverage quotes are crucial issues so take care of it as severely as you can.The automobile insurance rates are rising rampant at the current time, with most of the people desirous about what they could acquire/save from this, but ahead of you bounce into the auto insurance rates craze we wish to first come up with some freebie guidelines of what you must do and expect. You’ll simply barge in no longer knowing what it’s all really about so learn on to learn extra about car insurance coverage quotes.A large quantity of car firms will need you to avail of their car insurance fees so be sure to widen your option. Take five then if in case you have perused them all intimately then you can select the best one.When submitting your desired information sheets, be certain to solution them truthfully. The auto companies will anyways do their very own research so it’s higher that you just get the ones facts straight.As we have mentioned in advance, be positive you widen your choices when searching for automotive insurance coverage quotes. So if a company sends you a salesperson to extract an settlement from you instantly, tell him, no longer so rudely, that you’re still making up your thoughts and you’re going to get back on them later.Finally, you ought to definitely realize who you’re talking to in case you have chosen the car company you want to have your automotive insurance coverage quotes with. Right down the exact rates you mentioned and just be sure that you are going to not be duped or tricked with through their smooth talking. </p>
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<title>Future of Japan and Feng Shui</title>
<link>https://jpaphmj.info/future-of-japan-and-feng-shui/</link>
<comments>https://jpaphmj.info/future-of-japan-and-feng-shui/#comments</comments>
<pubDate>Wed, 05 Apr 2023 00:23:37 +0000</pubDate>
<dc:creator>admin</dc:creator>
<category><![CDATA[Education]]></category>
<category><![CDATA[Astronomy]]></category>
<category><![CDATA[Biology]]></category>
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<category><![CDATA[Future Concepts]]></category>
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<category><![CDATA[Online Education]]></category>
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<category><![CDATA[Reference and Education]]></category>
<category><![CDATA[Schools]]></category>
<category><![CDATA[teaching]]></category>
<guid isPermaLink="false">http://jpaphmj.info/?p=54</guid>
<description><![CDATA[I came out with an idea to write about this matter because of an interview I gave recently for the Tokyo American club magazine; the subject was what and how to de-clutter. Also, I read on LinkedIn, a discussion topic about how “Japanese business is very different from the West.”After living in Japan for 11 [...]]]></description>
<content:encoded><![CDATA[<p> I came out with an idea to write about this matter because of an interview I gave recently for the Tokyo American club magazine; the subject was what and how to de-clutter. Also, I read on LinkedIn, a discussion topic about how “Japanese business is very different from the West.”After living in Japan for 11 years, it is very hard to stay neutral and touch this very sensitive subject. However, I decided to open some secrets and shine some light on the matter, because I believe it can help not only foreigners who are planning to move to Japan, or foreigners who are already here and have experienced cultural shock and business/work shock first-hand, but also some of the Japanese who are also suffering from their own culture, traditions and rules in different ways.Future JapanLet’s look at Japan as a country in terms of feng shui- it belongs to a strong Earth element which is ruled by Saturn, and also belongs to a strong Metal element which is ruled by Venus. Let us see how the country’s karma and constitution affects the people’s character, physical health,money, work and relationships.Earth means stability, satisfaction, security that is mostly related to material nature: body health, food, service, work, and family. Japan is famous for it’s restaurants, healthcare tools (e.g. massage, spa, supplements) life-comfort and high quality service.Our body and our mind, needs to feel safe and sure of tomorrow. We need a base, comfort, family and support.<br />
However if most of the time you try to hold on the present, focus only on yourself, and only material things (excess of Earth), it prevents you from growth and change; there is danger to become stagnant and sluggish.Universal law works for everyone, including any country and any nationality. The purpose of humans is to go up and grow, and for those with strong Earth, it would very valuable to strengthen Wood-meaning to improve education, gain new approaches, learn new life’s skills, psychology, entrepreneurship, and foreign languages.About two years ago, after coming back from a Dale Carnegie seminar, I met an American friend, Brent, and that day we talked about Japan’s future. He worked in HR department for years and made conclusion that Japan’s future wealth and economic improvement starts with Universities, and it is the right approach in terms of feng shui since the only way to balance excess of earth is through mental development and educational reforms.Japan and Social HealthJapan has achieved huge progress in recent years in terms of design, cars, fashion, computers, but almost with the same rate of progress Japan increased its share of skin problems development and depressive syndromes.Azuma-san, a doctor of a women’s clinic shared with me information that the numbers of atopic patients are increasing everyday and in the future can reach a very high percentage. Azuma-san believes that the cause of atopy and some cases of depression has connection with candida, and he got good results with anti-yeast medications.For more information on atopy in Japan, please refer to this link, it year 1997, but the problem is still there and has increased:http://www.nytimes.com/1997/08/19/science/an-itch-torments-many-japanese-but-relief-is-elusive.html?pagewanted=1In internal feng shui skin and lungs are related to Metal element, and I would like to discuss about the connection between the skin, mind and emotions.Ancient wise healers were saying that our skin is reflection of our soul, thoughts and emotions and how we communicate with the external world.If our Metal is in balance, then on the emotional and the mental level, it gives us maturity, sensitivity, creativity, and courage. On the physical level, it provides healthy skin, healthy breathing and healthy bowel-movement.In the case of excess of Metal, its cold nature expresses itself in mechanical attitude, rigidity (katakori), resistance to live with flow, creating excess of rules, orders and limits.Metal element imbalance leads to accumulation of waste, internal and external, and on the physical level, skin rashes, eczema (atopy), constipations, and breathing disorders.The person with excess Metal element tries to control his own life and is afraid of changes. He tries to escape the grief, sadness, depression, and lack of satisfaction by increasing one’s “self-confidence” and “self-worth” by collecting and keeping a number of material things (handbags, fashion goods, jewelries, accessories, cosmetics).It is very natural to inhale, hold one’s breath and exhale. It is the same for life- to receive, keep and use, and give way (eat, assimilate, nurture and eliminate).Excess of Metal has influence on the increasing suicide rates in Japan as well. People think that if they lost their job, they are not worthy. If they don’t have enough money, they cannot enjoy life, don’t want to deal with their pain, and don’t want to take responsibility of their life due to lack of courage and emotional maturity.Here is more information on suicides in Japan: http://en.wikipedia.org/wiki/Suicide_in_JapanJapanese should rediscover living in harmony with nature’s cycles where change and the passage of time are necessary parts of life. It calls to remind that there is time for letting go, and accepting new things and experiences into each one’s lives. It is time for them to integrate their inner fire, their spirit, clear their soul and release the troubles and worries of the past and present, and prepare one self to move towards love, happiness and life’s purpose.One famous Russian actress said there are only three kinds of happiness in this life – to be with a partner you love, to do a job you like, and to live in the appropriate environment for you. I wish to everyone that you may find your happiness. </p>
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<title>Four Benefits Available When Pursuing Do-It-Yourself Home Improvement Solutions</title>
<link>https://jpaphmj.info/four-benefits-available-when-pursuing-do-it-yourself-home-improvement-solutions/</link>
<comments>https://jpaphmj.info/four-benefits-available-when-pursuing-do-it-yourself-home-improvement-solutions/#comments</comments>
<pubDate>Sat, 28 Jan 2023 04:18:57 +0000</pubDate>
<dc:creator>admin</dc:creator>
<category><![CDATA[Uncategorized]]></category>
<guid isPermaLink="false">http://jpaphmj.info/?p=50</guid>
<description><![CDATA[Many individuals pursue the unique opportunities that exist with investing in real estate. These forms of investment can vary between a person who buys and sells homes as a source of personal finance, to an individual who is looking for a long-term investment for their family to live within, and benefit from improvements in the [...]]]></description>
<content:encoded><![CDATA[<p>Many individuals pursue the unique opportunities that exist with investing in real estate. These forms of investment can vary between a person who buys and sells homes as a source of personal finance, to an individual who is looking for a long-term investment for their family to live within, and benefit from improvements in the housing market. Whatever your reason for investing in the real estate, there are many potential benefits when a person decides to pursue do-it-yourself home improvement solutions.</p>
<p>Benefit One: Saving Money</p>
<p>The first benefit that a homeowner will discover when they pursue the do-it-yourself opportunities of home improvement is saving money. Contractors and professionals have a tendency to cost a tremendous amount of money, as you utilise their services, pay their hourly rates, and are required to invest in products that sponsor their company. Rather than utilising this tremendous expense, do-it-yourself opportunities will help to save money by avoiding their hourly rates, choosing from products that best meet your home demands, plus you’ll get the changes completed in a timely manner.</p>
<p>Benefit Two: Expressing Creativity</p>
<p>The second benefit of do-it-yourself home improvement can be found with expressing your creativity. Every person has their own vision in relation to what they believe their home should look like, and the opportunities that are available through a do-it-yourself approach, will allow you to create this vision. You will not be subjected to the limitations of a professional contractor and will be able to do whatever you desire, when it comes to improving your home environment.</p>
<p>Benefit Three: Improving Your Home</p>
<p>The third benefit that a person will discover from the do-it-yourself home improvement opportunity is found with improving your home. While many individuals make improvements in order to prepare their home for sale, there are unique possibilities that are available when you can make improvements that will allow you to enjoy the home you are currently living in.</p>
<p>Benefit Four: Increasing Home Value</p>
<p>The final benefit that a real estate investor or homeowner can take advantage of, when pursuing the do-it-yourself resources of home improvement, exists with increasing your home value. This increase in value can be found in the amount of money your home is worth, in addition to the attraction it has with potential buyers. This combination can prove highly valuable, as you look to get the most out of your investment and seek to sell your home in the quickest time period.</p>
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<title>Organise Conferences With Ease Using Event Management Software</title>
<link>https://jpaphmj.info/organise-conferences-with-ease-using-event-management-software/</link>
<comments>https://jpaphmj.info/organise-conferences-with-ease-using-event-management-software/#comments</comments>
<pubDate>Fri, 06 May 2022 18:14:19 +0000</pubDate>
<dc:creator>admin</dc:creator>
<category><![CDATA[Uncategorized]]></category>
<category><![CDATA[Management]]></category>
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<description><![CDATA[Organising a conference can be a daunting and time consuming exercise. Whether it’s a small one day event for 20 delegates or a huge three day event in Earls Court, the general process and common problems are the same.So what are the stages of planning a conference?Booking a venue Sending invites to a targeted list [...]]]></description>
<content:encoded><![CDATA[<p> Organising a conference can be a daunting and time consuming exercise. Whether it’s a small one day event for 20 delegates or a huge three day event in Earls Court, the general process and common problems are the same.So what are the stages of planning a conference?Booking a venue<br />
Sending invites to a targeted list of prospect delegates<br />
Organising and booking all the resources, such as catering, collateral printing, promotional items, A&V etc<br />
Dealing with presenters and guest speakers<br />
Taking registrations<br />
Taking payment<br />
Sending reminder emails to delegates<br />
Printing badges<br />
Organising staff on the day<br />
Managing the budget throughoutThis is an extremely basic and simplified list to indicate the general check list event managers must consider. This process can start from 6 months before an event or even as long as 12-18 months before for really large, national events. Managing all these steps can be extremely complicated and it can be very easy for event managers to make major mistakes.To avoid costly errors, and to ensure conferences are organised in an efficient manner, many event professionals are looking to employ the use of an event management software solution. These solutions have the tools and capabilities to manage and track activities throughout the whole of the event and conference planning process, as well as the activities carried out as part of the event follow up (such as post event surveys and the creation of reports for intelligent analysis).Taking the above steps in planning an event, here is how an event software solution can help:1. Booking a venueControl to an event manager is key; whether it’s a meeting/conference room in your own office or a larger external venue, event software can help by ensuring the allocation has been made and that payment has been taken. For more complex conferences which require multiple rooms across multiple days, event solutions include a comprehensive planning, resource and scheduling venue software tool. A highly configurable and fully customisable function sheet and a multiple calendar feature which will give you the ability to manage your resources and venue from one central and flexible application. This helps to simplify the normally complex process of booking and managing the venue.2. Sending invites to a targeted list of prospectsThe event manager may know the exact number and names of the delegates they are targeting or in some cases they might have been told to invite a certain demographic (based on relationship, job title, location etc). Managing the selection of delegates to invite is made easy with event software, since it is able to be integrated their CRM package. Meaning that all corporate records and data can be accessed easily and records automatically updated, so others looking at that record will know that the contact have been invited and whether or not they have registered and paid.Event software also comes with sophisticated email marketing tools. Event managers are able to easily build and filter a selection of targeted delegates from their CRM and put these into a custom-made, HTML email which can be sent out. From the event management software platform, event managers will be able to track opens, clicks and other recipient activity.3. Resource managementEvent software will come with a Resource Management Module which is where event managers can track and control all the resources needed to manage an event. External suppliers can be given access to this module so that they can keep track themselves, rather than dealing with the event manager directly. For example, caterers can be given access so they can easily see current, up-to-date information on delegate numbers and any specific dietary requirements. Giving them direct access to this module in the event software means that event managers can deal with one less person and one less phonecall! Mistakes are also reduced since a layer of communication has been removed.Resource modules also contain multiple and powerful calendars enabling conference managers to manage numerous resources on these various calendars; this is all accessible from one central location ensuring all updates/amendments/additions are recorded in real time. From the information collated through this Resource Module, event mangers can run bespoke reports providing details such as the number of pods available, number of brochures etc. Event managers will no longer have to juggle multiple spreadsheets across multiple calendars which will ensure fewer errors.4. Dealing with presenters and guest speakersEvent software can also manage this process. Emails can be scheduled automatically to remind guest speakers about the event and to request certain information such as a bio for the marketing collateral and presentation slides for delegates. Speakers can also be given direct access to the Resource Management Module, where they can manage and update their own profile, and upload materials and other items. Again, this takes away the involvement of the event manager, freeing them up to work on more strategic activities.5. Taking registrationsA convenient way to take registrations is online. This suits both delegates and event managers. It is a fast, effective method and is increasingly becoming the standard method of event registration. But there are good and bad ways of taking registrations online. Ideally event managers should want to direct prospect delegates to their own website, where a specially created page, with the branding of the company and the event have been included. Taking registrations on your own website plays an important part in increasing delegate sign up rates – delegates will be more trusting and more likely to sign up if it’s on the same site, whereas taking them to an external site may cause trust issues. It’s also important to be able to amend the information requested at the point of registration. Some events will just require a name, telephone number and email address, whereas others may require more detailed information. Event software can easily handle these changes.6. Taking paymentHaving a registration and payment process that is easy, straightforward and efficient is vitally important if event managers want to ensure a high level of delegate attendance. Event software gives event managers the ability to take payments online, via a secure web portal – giving delegates an easy, trustworthy method of payment. Since the event management software can be integrated with the back end finance application, payment can be easily accepted, records updated and receipts sent out automatically, without any intervention from the event manager or accounts payable staff. If payment isn’t taken online, the event software can automatically sent out invoices to the delegate. For an even smoother payment transaction event solutions will include connectors allowing seamless integration with your internal finance system.7. Sending reminders to delegatesThe email marketing tool included in the event software can have emails created which can scheduled to automatically be sent to all delegates. These can be reminder emails, or emails with updates or event amendments. They can be created in advance and then forgotten about as the event software will manage the rest.8. Printing badgesThe production of delegate name badges is a small part of hosting a conference, but is one that can be extremely time consuming for event managers and can cause real issues on the day of the conference if any mistakes have been made. Event software packages will come with easy to use, effective badge production tools. Not only will the creation of custom badges be easier, but the section of delegate names will be done automatically since the event software will be integrated with the CRM – so it’ll know exactly what names and details to print.9. Organising staff on the dayThe effective Resource Management Module enables all staff to be accurately managed – it will be easy for event managers to delegate activities to individuals and log it in this Resource Module. Staff can access this module anytime and from any location (via the Internet) so they will always be aware of what their responsibilities are and where they need to be.10. Managing the budget throughoutEvent software is an excellent tool for managing finances and budget. All costs can be taken via the integration with the finance system. These can then be easily tracked and monitored, with alerts to warn the event manager if there are any issues or if costs are rising fast. Reports can be instantly created, with a click of a button – useful for event update meetings and if event managers need to compile any statistics for senior management.So we can see how event software can revolutionise the stages of planning a conference. Without event management software, a lot of these tasks would be manually created, tracked and organised via huge spreadsheets. There would be high chances of errors and mistakes and the whole process would be time consuming, stressful and ineffective for the conference manager and those associated with the event. </p>
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<title>The Top 5 Referral Marketing Ideas for New Businesses</title>
<link>https://jpaphmj.info/the-top-5-referral-marketing-ideas-for-new-businesses/</link>
<comments>https://jpaphmj.info/the-top-5-referral-marketing-ideas-for-new-businesses/#comments</comments>
<pubDate>Fri, 06 May 2022 18:12:47 +0000</pubDate>
<dc:creator>admin</dc:creator>
<category><![CDATA[Uncategorized]]></category>
<category><![CDATA[Marketing]]></category>
<guid isPermaLink="false">http://jpaphmj.info/?p=46</guid>
<description><![CDATA[Do you have a brilliant business idea that’s taking off? Are you at a point where you have a product and your customers love everything about it? Have you considered leveraging the power of referral marketing to help even more people discover your product? There are numerous referral marketing ideas that can help you increase [...]]]></description>
<content:encoded><![CDATA[<p> Do you have a brilliant business idea that’s taking off? Are you at a point where you have a product and your customers love everything about it? Have you considered leveraging the power of referral marketing to help even more people discover your product? There are numerous referral marketing ideas that can help you increase your sales.Consider this – nowadays, a business has to sell more than just a product. You have to sell a full customer experience; An experience that has inspired your customer to share your products with friends and family.Marketing conditions are continually changing. Unlike a decade ago, businesses these days do not only sell a product or service to customers, but also an experience. They are given a full experience that will inspire them to share the product or service with friends and family – all of whom are potential customers. Word-of-mouth referrals are the most effective way to grow your business, and this is especially true when you are just getting started as a business.According to Entrepreneur, an ever increasing number of businesses in 2015 and beyond will try to be more open to feedback from their customers. Here are a few referral marketing ideas on how you can make the most out of your customer referrals.1. IMPROVE YOUR REFERRAL MARKETING STRATEGYA Nielsen Trust Study from 2013 showed that referrals are the most trusted form of advertising. This information should be good motivation to establish a solid referral strategy, one based on various referral marketing ideas.Research is the foundation of any marketing strategy. When you want to craft a good referral marketing strategy, the initial research should include the basics, such as understanding customer desires and needs. But we also advise you to conduct research on any potential referral channels, such as news publications, influencers (bloggers and social media influencers), as well as finding all possibilities to produce customer reviews and opinions online.Once your research is done, use the data to find the right referral marketing ideas, and then craft a successful strategy which includes:- Exceptional customer service. Give customers or potential buyers a reason to engage, care about and tell others about your brand. Satisfied clients provide great referrals that are invaluable to small businesses- The 80/20 rule of referral marketing- Shareable product experiences. A simple Facebook post, Twitter tweet or Instagram selfie can now reach hundreds, if not thousands of potential customers in a few seconds.- Referral marketing program. Consider including an obvious incentive in your referral marketing program. Customers are more likely to refer friends and family when there is a valuable incentive involved. If the incentives are worthless or undesirable to the company’s existing customer base, the customers won’t be interested enough to participate in the referral program. Make the program more visible by placing signs in stores and using any internet marketing tools that apply.- Influencer. Find a person who is sufficiently influential in your niche. It doesn’t have to be a celebrity; A popular blogger, YouTuber or Instagramer will do the job.- References. Use references as referrals because people consider other people’s opinions before determining whether they should purchase a product or not.2. FOCUS ON ONLINE REFERRALSReferral marketing can be highly effective in an online environment due to the popularity of social media and sharing sites. Internet referral marketing can potentially spread information faster and to a wider audience than most offline marketing strategies.These days, average customer reach is much larger than ever before and for many people with strong social followings, it can be enormous. Customers now have the power to make or break a business by what they say about it online.According to research carried out by social media experts, 78% of consumers trust peer recommendations, whereas only 14% trust advertisements. Perhaps that’s why online communities are so good at generating business referrals.Dropbox, an online file storage company, implemented a very successful referral program in 2009 asking users to tell their friends about the service. The program offered rewards for both sides in the form of additional free space.This program came to be very fruitful. Namely, by 2010, 35% of daily sign-ups were the result of a referral, while signups had permanently increased by 60% overall. The company estimated that within a 30-day period (April 2010), their users had sent more than 2.8 million direct referral invitations.Dropbox debuted as a Y Combinator startup in 2007. It now has 300 million users and more than 500 employees. Follow the trend and take advantage of the variety of social media approaches to increasing your referrals. Brainstorm on various referral marketing ideas and try them out.3. USE CONTENT AS A REFERRAL TOOL TO FORGE STRONG REFERRAL RELATIONSHIPSMost often, customers are too busy to leave referrals, even though they are satisfied with the product or service. In situations like this, valuable content can generate referral introductions in ways that are constructive and valuable as opposed to shallow and fruitless.Valuable content is an effective tool for attracting strategic partnerships as well. While many business owners focus most of their referral efforts on customers, non-competing businesses that serve your target market can be one of the most potent sources of referrals.4. CONNECT WITH RELATED PRODUCTS AND SERVICESThe old premise “It’s not what you know but who you know” is still very popular in the business world. Even though you may be skilled and dedicated to your new business, your chances of success will rise exponentially when you connect with the right people.Many companies collaborate with complementary businesses and cross-promote to each other’s customer bases. In order to promote your business, identify a connection that would be interested in setting up a barter program with you, one in which you’ll work for them and refer new clients to their business and vice versa.Networking is the key to obtaining more customers and earning brand trust. For this reason, view every moment as a potential networking opportunity and watch your business grow.5. SEEK CREATIVITY IN REFERRAL MARKETING IDEASHaving a variety of electronic devices available to you and your customers, you have infinite possibilities of creating inspirational referral marketing ideas. If your client is willing, try to capture a testimonial on video. This can be a really powerful asset. Offer them an incentive to motivate them to make a creative referral.Another idea you can try is thinking of a witty way to ask for referrals. There is an interesting example of a computer repair company using stamps reading “We Crave Referrals” on every paper that customers receive – including newsletters, marketing material, and invoices.Remember, the best referrals are the ones you don’t even have to ask for. Thus, provide your customers with an exceptional experience that will make them eager to share it with others. Try various referral marketing ideas and see how they work for your business. </p>
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<title>Vital Marketing Concepts</title>
<link>https://jpaphmj.info/vital-marketing-concepts/</link>
<comments>https://jpaphmj.info/vital-marketing-concepts/#comments</comments>
<pubDate>Fri, 06 May 2022 18:11:16 +0000</pubDate>
<dc:creator>admin</dc:creator>
<category><![CDATA[Uncategorized]]></category>
<category><![CDATA[Marketing]]></category>
<guid isPermaLink="false">http://jpaphmj.info/?p=43</guid>
<description><![CDATA[Marketing is nowadays a vital aspect of every business. The price of an item increases on account of marketing, but reliance on it has attained an inevitable aspect of buying/selling behavior of consumers/producers due to multiple reasons such as competitive market structures (e.g., monopolistic competition, oligopoly, and niche markets), economical communication technology, information revolution, MNCs, [...]]]></description>
<content:encoded><![CDATA[<p> Marketing is nowadays a vital aspect of every business. The price of an item increases on account of marketing, but reliance on it has attained an inevitable aspect of buying/selling behavior of consumers/producers due to multiple reasons such as competitive market structures (e.g., monopolistic competition, oligopoly, and niche markets), economical communication technology, information revolution, MNCs, globalization, battle for competitive edge, and Brand Identity phenomenon. Marketing is the managerial effort through which goods/services move from producer to the consumer. The Effective Marketing is “The right product/service with right way, in the right place, at the right time, at the right price and making a profit in the process”. The American Marketing Association offers the following formal definition: “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” Encyclopedia Britannica defines, “Marketing is the sum of activities involved in directing the flow of goods and services from producers to consumers.” According to Kotler, the shortest definition of marketing is “meeting needs profitably”.Marketing is required for increasing sales and achieving a sustainable market segment for product or service. Customer gets satisfaction from the product or service, entrepreneur gets profit on sale, and business achieves reputation or goodwill. Effective Marketing materializes reputed business, profitable sale, and satisfied customer. The investigation of demand behavior is focal area of marketing. Consequently, marketing has two parents, economics and psychology. Economic considerations of demand behavior are pull or visible factors while psychological leanings are push/invisible factors behind any demand behavior. A marketing effort concentrates on customers’ propensities for psychological satisfaction and designs multiple incentives of economic benefits for customers. An effective marketing approach accommodates economic rules of selling/buying and psychological tendencies of sellers/buyers. There are seven major reasons of marketing:</p>
<p>To inform about new product/service or product awareness</p>
<p>To introduce a new business or business awareness</p>
<p>To motivate/persuade someone for buying or demand creation</p>
<p>To create stable customer account or achieving customer loyalty</p>
<p>To attain Sustainable Competitive Advantage</p>
<p>To achieve reputation or Goodwill,</p>
<p>To realize Brand Equity</p>
<p>Marketing vs. Selling: – The aforesaid concept of effective marketing covers the full experience of a business deal between seller and buyer; however, there are two distinct aspects of effective marketing, i.e., selling and marketing. Perceptually, Sellers and Marketers are two different groups in a marketing activity. They have distinct views towards the customers. Harvard’s Theodore Levitt drew a perceptive contrast between the selling and marketing concepts: “Selling focuses on the needs of the seller; marketing on the needs of the buyer. Selling is preoccupied with the seller’s need to convert his product into cash; marketing with the idea of satisfying the needs of the customer by means of the product and the whole cluster of things associated with creating, delivering, and finally consuming it.” The strategic alignment between marketing and selling is vital for better results. “A study from App Data Room and Marketo found that sales and marketing alignment can make an organization 67% better at closing deals, reduce friction by 108%, and generate 209% more value from marketing.”Marketing vs. Branding:-Branding is the marketing process by which a marketer or brand manager reduces a company’s reputation to a single word or phrase or design. The American Marketing Association defines a brand as “a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors.” There is a well-known rule in marketing: “Sell what people are buying.” Similarly, the well-performing rule in branding: “Brand the attributes that people love.” An established brand creates consumer trust and emotional attachments; as a result, brands foster relationships among consumers, products and business that lead to the valuable benefits to a producer such as premium pricing, low promotion cost, loyal customer and constantly growing market share. In a nutshell, a branding effort enhances Brand Equity for sellers. Brand Equity is the brand’s power derived from the goodwill and name recognition that it has earned over time, which translates into higher sales volume and better profit margins against competing brands in the market. The vital strategic aspect of Brand Equity creation is internal branding. “Internal branding consists of managerial activities and processes that help, inform and inspire employees about brands.” In a branding effort, a marketer or an entrepreneur adopts four perspectives for an effective branding – Consumer Perspective (to ascertain desirability of product/service by multiple consumers), Company Perspective (to improve, technically and aesthetically, presentation and delivery process of product/service), Competitive Perspective (to understand and exploit differentiability/parity content of products/services with respect to competitors), and Brand Perspective (to work on creation of possible brand equity). It is noteworthy that, in branding, you create a perception of product/business while, during marketing, you motivate or persuade someone for actual buying. Branding is who you are while marketing is how you affect consumers’ decision process. More specifically, “Branding or Brand Management is a communication function in marketing that includes analysis and planning on how that brand is positioned in the market, which target public the brand is targeted at, and maintaining a desired reputation of the brand.”Marketing vs. Advertising: – Marketing deals with multiple business efforts to realize ‘Profitable Sale’ such as market research, pricing & distribution of product/service, branding, selling and public relations. Advertising is just one component of marketing. In advertising, an entrepreneur or business communicates to the potential buyers about his/her products or services. Advertising is defined as:”Any form of communication in the paid media”. The prominent advertising mediums are, print media, electronic media and social media. Conceptually, marketing is the way or strategy to convince potential buyers that you have the right product/service for them, while, advertising is conversion of marketing strategy into specific communication media. In advertising, you tell the potential customers about the existence and availability of right product/service for them. The greatest issue of present-day advertising is Cluttering. “An Advertising Clutter refers to the excessive amount of ad messages consumers are exposed to on a daily basis.” It is vital responsibility of a marketer to manage the clutter. The clutter management means to find the right time and place to connect with target customers and to send impeccable messages to them about your business or offerings.Marketing vs. Networking: – Networking is a systematic human interaction with fellow human beings to exchange information and opportunities. Business Networking is dynamically linked with effective marketing. Business networking is an outcome of socio-economic interactions of an entrepreneur. The networking efforts shape a business circle. It is noteworthy; a business circle is a sub-circle of a big socio-economic circle of an entrepreneur. A business cannot survive or flourish, at least with full potential, without proper interaction among all economic agents/stakeholders. Executives’ presence in a big socio-economic circle and related associations is vital to develop an effective business networking. The business networking, BtoB and BtoC, is the crucial aspect of effective marketing.Concisely speaking, the effective marketing is combination of networking, branding, marketing, advertising and selling. The networking earmarks areas of targeted customers, branding prepares ground through shaping/reshaping of perceptions/emotions of prospective customers, advertising informs them about product/service through multiple media, marketing motivates them for buying, and selling materializes the actual profitable sale. </p>
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