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  7. <channel>
  8. <title>RSS Marketing &amp; Advertising</title>
  9. <link>https://d1783.com/</link>
  10. <description>Marketing &amp; Advertising</description>
  11. <lastBuildDate>Tue, 10 Jun 2025 03:36:13 -0400</lastBuildDate>
  12. <language>en</language>
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  16. <title>History Of Modern Advertising</title>
  17. <description>this is a common term for the type of advertisement which in one way or another uses vehicles as the vehicle host. This is an advertisement for all types of urban land transport: trolleybuses, buses, trams, route taxi ...</description>
  18. <content:encoded><![CDATA[<img src="/img/istoriya_rossiyskoy_reklami_evstafev_v_pasutina.jpg" alt="Торговая реклама и упаковка" align="left" /><p>- this is a common term for the type of advertisement which in one way or another uses vehicles as the vehicle host. This is an advertisement for all types of urban land transport: trolleybuses, buses, trams, route taxi, corporate transport, long-distance advertising. Corporate transport is the transport owned by the firm. This type of advertisement is effective for companies whose activities involve active movement across the city. This is usually service, telecommunications, wholesale firms, etc. Advertising information on their own transport is very beneficial, as there is no cost of renting the latter. Stops (storing pavilions) are places where transport waiting times allow not only to notice an advertisement but also to consider it. The history of modern advertising begins from the late 1980s. The first commercial wave covered the press, external media, television and radio. These hosts seemed more accessible for advertising. Tranzite commercials showed up later. The promotion of public vehicles began in Moscow primarily with metropolitan and trolleybus parks. Advertising trolleybuses began on the streets of Moscow and later in the regions of Russia. And only after that, the ad went to other modes. But television, printing and radio were still considered more prestigious media through advertising. Since the crisis, financial difficulties have led advertisers to focus their efforts on revising the cost/effectiveness ratio for each of the channels for advertising. An analysis of the data received revealed that transport advertising is among the leaders for many indicators. The main advantages of advertising in transport: greater coverage of target audiences; visibility; high level of attention of consumers; high frequency of contacts; unusually low-cost means of obtaining permits in municipalities other than some restrictions on entry into GHBD. Transport ads are used to compare to main boards. Ground transport vehicles, whether trams, trolleybuses or a bus, can be presented as a long horizontal board moving along multi-kilometre routes covering both the centre and the trading streets and the sleeping areas. In the field of pedestrians, passengers, drivers, i.e. potential addressees, transport advertising operates in a constantly changing environment, repeating but not annoying. Transport advertising ensures the clarity, certainty and lacunae of advertising. Today, commercials are most attractive because they cost much less than advertising in many other advertisers. Its effectiveness is no less effective. This advertisement covers the general audience and is very flexible at the same time. It may be easily adjusted to the requirements of a territorial group. The complexity and complexity of the routes gives a sense of the pervasiveness of advertising, which makes it optimal for consumers to familiarize themselves with the new trademark or to form a company image. Because of its specificity, advertising in transport has a relatively long exposure to consumers. Using another format of ads along with a transit advertising, you have the opportunity to attract additional attention to your customers. You have the opportunity to extend your advertising campaign at low cost. The cost of advertising in transport is derived from the cost of imagery and advertising. The cost of accommodation is determined by the size of the advertiser, type of vehicle (one or one) and route.</p>]]></content:encoded>
  19. <category><![CDATA[Declaration]]></category>
  20. <link>https://d1783.com/Declaration/history-of-modern-advertising</link>
  21. <guid isPermaLink="true">https://d1783.com/Declaration/history-of-modern-advertising</guid>
  22. <pubDate>Tue, 10 Jun 2025 11:36:00 +0000</pubDate>
  23. </item>
  24. <item>
  25. <title>History Of Soviet Advertising</title>
  26. <description>1918-1922 there is no advertising in the USSR as such. The exception is political advertising. The main prerequisite for its rapid development was the choice made by the former Russian Empire. Various political forces have ...</description>
  27. <content:encoded><![CDATA[<img src="/img/prezentaciya_istoriya_sovetskoy_reklami_privet.jpg" alt="История советской рекламы" align="left" /><p>1918-1922 there is no advertising in the USSR as such. The exception is political advertising. The main prerequisite for its rapid development was the choice made by the former Russian Empire. Various political forces have offered citizens the opposite scenarios of the future. Of course, the purpose of political advertising in an agitation and propaganda complex was to involve the population on their own. This is the time when the famous poster, " You signed up as a volunteer? " Moor (Orlov) D. S. 1920, Dyou Daneka A. A. 1929. 1922 - Transition to New Economic Policy (NEP) and resurgence of commercial advertising. The State temporarily permits the existence of a private owner. Public enterprises had to compete with the private sector. To this end, a number of major government syndicates have been formed. Consequently, commercial advertising is being revived. A commission for the rationalization of advertising was established in 1922 under the Supreme Council of the People ' s Republic of Korea. Advertising in the press. In November 1921, the central newspaper Izvestya published a report on the opening of the announcements. As of 1923, advertising in the newspaper had generated more than two thirds of the revenue from its publication. Creating an ad office. In 1922, the State Engineer ' s office was established in the Economic Life newspaper. The agency was designed to coordinate all commercial products for rural residents. There are other promotional offices: Recklamrans (at the Narcome of Communications), Commercial Agency (at the Narcome of Postal and Telegraphs, Postal Advertisements); - Vikrelama (preparation and posting of advertising posters in the regions); - Promrelam (at the Trade Advertise) And at that time, Soviet advertising agencies had a great deal. For example, Mostoreklama has produced various advertisements and used 1,000 trams, 30,000 poles, and leased 6 theatres and 40 hotels to house them. Mostorella also provided advisory services to public and cooperative enterprises.</p>]]></content:encoded>
  28. <category><![CDATA[Declaration]]></category>
  29. <link>https://d1783.com/Declaration/history-of-soviet-advertising</link>
  30. <guid isPermaLink="true">https://d1783.com/Declaration/history-of-soviet-advertising</guid>
  31. <pubDate>Wed, 21 May 2025 11:31:00 +0000</pubDate>
  32. </item>
  33. <item>
  34. <title>History Of Russian Advertising</title>
  35. <description>The sign of the Zinger company from Alexander Corsavina&#039;s meeting, the Chai Vogau and K sign from Leonid Lifljand Guro Helena (Eleonor) Henryhovna Esquiz&#039;s barber shop. 1910. St. Petersburg State Museum of History, St ...</description>
  36. <content:encoded><![CDATA[<img src="/img/chto_opublikovano_v_mae_2015_g.jpg" alt="Популярная история русской" align="left" /><p>The sign of the Zinger company from Alexander Corsavina's meeting, the Chai Vogau and K sign from Leonid Lifljand Guro Helena (Eleonor) Henryhovna Esquiz's barber shop. 1910. St. Petersburg State Museum of History, St. Petersburg, 2012 Advertisement " High and Ko Tea Trade Company " . Priest, seal the Advertisement, " Keep the tea of N.M. Soldatov. Moscow. Moskvorite Ul. Own House. Piece, seal. 29x36 Cultural and Historical Exhibition, All for Sale! The history of the Russian sign is presented to the public by a research project that has merged around 300 exhibits in a single area: original signs, paintings, graphics, end XIX objects - the beginning of the XX in. - a bright period of development and improvement of the Russian visual sign, the time of its design and attitude. The exhibit is collected from the State Museum of V.V. Mayakovsky, St. Petersburg State Museum of History, the State Third Gallery, the Historical Museum, the Moscow Museum, the Moscow Modern Art Museum, the Upakovki Museum, the Antik-Market Gallery and private collections. The story of the subject, the story of the Russian sign, is unique. It's a history of urban day-to-day and material culture, a history of art, architecture and design. Today ' s growing urbanization is largely unifying the streets of the world ' s cities: transnational corporations offer pedestrians and consumers a sign recognized everywhere and everywhere, a logo that has chosen all the achievements of the sign, letter, word and image. In Russia, the sign did not have a long biography: the first samples of museum assemblies are dated by the end of the nineteenth century. Exhibits, emblems, sign-of-the-shelf displays, genegrins, gloves, boots, watches and hats of ISL, practically absurd size, were most commonly located in the corners of the houses, defining urban navigation and prospects. This pan-European tradition, dating back to the medieval, existed in Russia at the beginning of the twentieth century.</p>]]></content:encoded>
  37. <category><![CDATA[Declaration]]></category>
  38. <link>https://d1783.com/Declaration/history-of-russian-advertising</link>
  39. <guid isPermaLink="true">https://d1783.com/Declaration/history-of-russian-advertising</guid>
  40. <pubDate>Thu, 01 May 2025 11:18:00 +0000</pubDate>
  41. </item>
  42. <item>
  43. <title>Development Of Internet Advertisements In Rossi</title>
  44. <description>The Internet is taking an increasingly important place in our lives. Many free resources live in the Network through advertising. The emergence of new services requires providers to look for new methods of their coinization. What ...</description>
  45. <content:encoded><![CDATA[<img src="/img/obzor_rinka_internet_reklami_v_rossii.jpg" alt="Компания J'son & Partners" align="left" /><p>The Internet is taking an increasingly important place in our lives. Many free resources live in the Network through advertising. The emergence of new services requires providers to look for new methods of their coinization. What are the prospects of the Global Network for Advertising? How fast are advertising budgets in favour? What do analysts say? What is the Internet relama in the general advertising market and how is the share of this segment changing? Monetizing what services attract more money? What Internet-based technologies are developing faster and have great prospects? What place is the Internet-based regulatory market in Russia in a number of other countries, and what are the forecasts for its development? This is an incomplete list of questions that the reader will find in this article. According to ZenithOptimedia (Figure 1), global advertising costs for all types of media are expected to be $487 billion in 2012 and to exceed half a trillion in 2013. Rhys. 1. Global advertising costs for different types of copper (source: ZenithOptimedia) Television is still dominated in the market. As can be seen from the rice. 1, television advertisements are growing, but their growth rate is declining (figure 2) and the growth rate of the Internet Reclams is much lower. Rhys. 2. Advertising rates for different types of copper (source: ZenithOptimedia) Like the rice. 3. The share of advertising on the Internet in 2013 is compared with the share of advertising in newspapers. Rhys. 3. Share of different media resources in total advertising costs (source: ZenithOptimedia) According to ZenithOptimedia, Russia is expected to enter the top 10 of the major commercial markets in 2012, and in 2013 it will take the eighth position on the list (Figure 4). Rhys. 4. Ten of the world ' s largest advertising markets (source: ZenithOptimedia) The volume of Internet workshops is increasing at the same time as the Network ' s audience and the development of Internet infrastructure (broadbend, " exposed " hosting, CDN development, improvement of mobile platforms), as well as numerous services at its base. According to ZenithOptimedia, in 2012, advertising in search systems will be almost half the Internet relay market (figure 5).</p>]]></content:encoded>
  46. <category><![CDATA[Promotion Of Advertising]]></category>
  47. <link>https://d1783.com/PromotionOfAdvertising/development-of-internet-advertisements-in-rossi</link>
  48. <guid isPermaLink="true">https://d1783.com/PromotionOfAdvertising/development-of-internet-advertisements-in-rossi</guid>
  49. <pubDate>Fri, 11 Apr 2025 10:25:00 +0000</pubDate>
  50. </item>
  51. <item>
  52. <title>Company Product History</title>
  53. <description>The Legendary Computer Company was established in 1976. Her source has three founders, Steve Jobs, Steve Woznyak and Ron Wayne. Ron Wayne, the creator of Apple&#039;s first logo, left the company shortly after its establishment ...</description>
  54. <content:encoded><![CDATA[<img src="/img/prezentaciya_na_temu_otdel_marketinga_i.jpg" alt="3 ОТДЕЛ МАРКЕТИНГА И РЕКЛАМЫ" align="left" /><p>The Legendary Computer Company was established in 1976. Her source has three founders, Steve Jobs, Steve Woznyak and Ron Wayne. Ron Wayne, the creator of Apple's first logo, left the company shortly after its establishment, considering it to be too risky. Its proposed logo, which is too complex for perceptions, was soon replaced by another, a world-renowned multi-coloured apple, which was up to 1998. The company ' s first prizes were made to become a logo, in a bright, colorful gamma and played a biblical story: an apple as a temptation. At the same time, Apple claimed that she found an apple better than Adam. The first successful advertising campaign for Apple was the Regis McKenna Advertising Agency, which accepted the order from a young company only because of Steve Jobs ' exceptional insistence that he would not leave the agency office until Regis agreed to work with them. It's remarkable that Apple's first print advertisement appeared in Playboy magazine. This was due to the low number of personal computers in those years, so the company ' s target audience was technicians, engineers, mostly men. The company ' s main product is the Apple II computer at that time, which accounts for virtually all sales of the company. The correct positioning of Apple II was as important as the quality of the product. He was positioned as a home computer, and he didn't counter himself with IBM on the corporate market like most others. In addition, the company ' s prestige was highly informative, explaining to people what benefits and dignity the product had, which was again important at a time when computers were not so common. Tell me what Apple can do is particularly famous in this regard.</p>]]></content:encoded>
  55. <category><![CDATA[Declaration]]></category>
  56. <link>https://d1783.com/Declaration/company-product-history</link>
  57. <guid isPermaLink="true">https://d1783.com/Declaration/company-product-history</guid>
  58. <pubDate>Sat, 22 Mar 2025 10:17:00 +0000</pubDate>
  59. </item>
  60. <item>
  61. <title>Perspectives on Advertising in the London Property Market</title>
  62. <description>Expert opinion provided by 1newhomes . Over the last decade, the real estate market in London has undergone several transformations, driven by a mix of economic trends, technological advancements, and shifts in consumer ...</description>
  63. <content:encoded><![CDATA[<img src="/img/4-1-600.jpg" alt="" align="left" /><p>Expert opinion provided by 1newhomes . Over the last decade, the real estate market in London has undergone several transformations, driven by a mix of economic trends, technological advancements, and shifts in consumer behavior. In line with these changes, advertising strategies, especially for new developments, have adapted accordingly. In this article, we explore how effective is advertising in the London real estate sector focused on new developments, how current advertising strategies compare with those of previous years, and how will advertising compare with SEO in the benefits the future holds...</p>]]></content:encoded>
  64. <category><![CDATA[Development Perspectives]]></category>
  65. <link>https://d1783.com/DevelopmentPerspectives/perspectives-on-advertising-in-the-london-property-market</link>
  66. <guid isPermaLink="true">https://d1783.com/DevelopmentPerspectives/perspectives-on-advertising-in-the-london-property-market</guid>
  67. <pubDate>Thu, 06 Mar 2025 16:36:00 +0000</pubDate>
  68. </item>
  69. <item>
  70. <title>Promotion And Promotion Of Advertising</title>
  71. <description>Creation of a basic transcript on the 50 TOP10 Yandex, Google, Rambler Contex Advertisement, Google Adwords Writing of Texts Proofing Proclamation. Value: 50,000 roubles per month Optimal marketing and pyar on the Internet ...</description>
  72. <content:encoded><![CDATA[<img src="/img/piar_v_internete_razvitie_sayta_prodvizhenie.jpg" alt="продвижение сайта" align="left" /><p>Creation of a basic transcript on the 50 TOP10 Yandex, Google, Rambler Contex Advertisement, Google Adwords Writing of Texts Proofing Proclamation. Value: 50,000 roubles per month Optimal marketing and pyar on the Internet Promotion of 100 queries at TOP10 Yandex, Google, Rambler Promotion on Bunner ' s social media outlets: 100,000 roubles per month. The promotion of 150 requests in the TOP10 Yandex, Google, Rambler Promotions in the Bunner Advertising Social Networks at the Media Advertising Stations in the Video Service: 150,000 roubles per month, the effective promotion of the site - the key to the successful development of your business. Any marker and PR specialist will tell you. But let's figure out what's behind the phrase "promoting the site" and why does your business even need it? The development of the site is a set of works aimed at ensuring user access to the site. The following methods are used for the site ' s scattering and attracting customers: promotion of the Nandex and Google TOP 10; contextual Yandex advertising. Direkt and Google AdWords; promotion in social media; banner advertising in thematic areas; media advertising in video service. The development of the TOP-10 site allows you to be distinguished among hundreds of thousands of competitors. Users only watch the first three pages of prospecting, and the higher your site in search, the more potential clients will visit. Context advertisements are generated from previous requests.</p>]]></content:encoded>
  73. <category><![CDATA[Promotion Of Advertising]]></category>
  74. <link>https://d1783.com/PromotionOfAdvertising/promotion-and-promotion-of-advertising</link>
  75. <guid isPermaLink="true">https://d1783.com/PromotionOfAdvertising/promotion-and-promotion-of-advertising</guid>
  76. <pubDate>Fri, 28 Feb 2025 19:04:00 +0000</pubDate>
  77. </item>
  78. <item>
  79. <title>Early Development Declaration</title>
  80. <description>The early development of the dynamics of life in today &#039; s world makes parents wonder about the fate of their own child in the first year of life. Specialists (pedagogues, psychologists) may treat this differently -- or ignore ...</description>
  81. <content:encoded><![CDATA[<img src="/img/detskiy_centr_rannego_razvitiya_zolushka_gzvenigorod.jpg" alt="" align="left" /><p>The early development of the dynamics of life in today ' s world makes parents wonder about the fate of their own child in the first year of life. Specialists (pedagogues, psychologists) may treat this differently -- or ignore the current trend by accusing parents of prematureness, overly disturbing and unawareness of the age patterns of child development, or by enabling parents to understand the needs and opportunities of their child themselves, with the support of professionals, for whom the basic principle is not harmed...</p>]]></content:encoded>
  82. <category><![CDATA[Promotion Of Advertising]]></category>
  83. <link>https://d1783.com/PromotionOfAdvertising/early-development-declaration</link>
  84. <guid isPermaLink="true">https://d1783.com/PromotionOfAdvertising/early-development-declaration</guid>
  85. <pubDate>Sat, 08 Feb 2025 18:59:00 +0000</pubDate>
  86. </item>
  87. <item>
  88. <title>Promotional Studio</title>
  89. <description>Advertise -=Objective advertising=-Post for designers. In principle, it was possible to simply refer to the UX-dizzine course on Skillbox, and any designer would have understood it. If I&#039;d set up websites and run an interface ...</description>
  90. <content:encoded><![CDATA[<img src="/img/assorti_centr_rannego_razvitiya_detey_studiya.jpg" alt="развития детей, студия" align="left" /><p>Advertise -=Objective advertising=-Post for designers. In principle, it was possible to simply refer to the UX-dizzine course on Skillbox, and any designer would have understood it. If I'd set up websites and run an interface design course, I would. But I haven't passed the course yet, so there'll be a lot of pictures and words! Let's get this straight. What's important about the website? Many companies that think about redesigning their page beyond design and don't think. What should he do? Will he help in some business development or just an empty, bright silence? First of all, the site has to work. And it's important to make it less beautiful than functional. There's a concept like UX-dizine. It's a user-friendly design. The purpose of UX-dizine is to make the experience of the site positive. So that the user can quickly and simply find information, provide a service or perform an operation. He will be able to do so if the site has a sound structure, a simple form and an intuitively understandable interface. I mean, UX-dizine is about how to make it convenient, logical, understandable and appropriate. The knowledge of UX-diseine is now catastrophic. The only way he can learn is to practice constantly. Those companies that do this actually move the entire industry. One such company is the AIC design studio, one of the leading studios in the country that handles user interfaces. The guys were designing the Bank's MTS, Tincloff Bank, Rotelecoma, Bitrix-24, working for years with the Gossulg site. That's what they do to make you understand and comfortable. These people who were working on the course represent them to the left. Sergei Popkov is a coursemaker and a company manager. Evgeny Efana is a course manager and project manager at AIC. Dmitri Kowv is the Skillbox Educational Resource Director at which the course is presented. The UX-design course consists of 14 topics and several bonus modules. In each subject, there are several videos. A full course program can be seen here.</p>]]></content:encoded>
  91. <category><![CDATA[Promotion Of Advertising]]></category>
  92. <link>https://d1783.com/PromotionOfAdvertising/promotional-studio</link>
  93. <guid isPermaLink="true">https://d1783.com/PromotionOfAdvertising/promotional-studio</guid>
  94. <pubDate>Tue, 10 Dec 2024 17:34:00 +0000</pubDate>
  95. </item>
  96. <item>
  97. <title>History Of Graphic Design And Advertising</title>
  98. <description>Professor, Doctor of Arts, member of the Russian Federation Association of Artists, member of the Russian Federation &#039; s Association of Designers, Academic Degree, Scientific title of the Doctor of Arts at 1700.06 - Technical ...</description>
  99. <content:encoded><![CDATA[<img src="/img/prezentaciya_na_temu_nedelya_kafedri_gumanitarnih.jpg" alt="8 30.18я73" align="left" /><p>Professor, Doctor of Arts, member of the Russian Federation Association of Artists, member of the Russian Federation ' s Association of Designers, Academic Degree, Scientific title of the Doctor of Arts at 1700.06 - Technical Aesthetic and Design (Moscow, S. G. Strogova, MHIP, 1980 - 1980) Professor of Arts and Culture, 2004. Candidate of arts in the field of 1700.06 - Technical aesthetic and Design (A.L. Stiglica SPC, theme: " Promotion and development of advertisements in Russia (trade and industrial poster and trademark at the end of the nineteenth to early twentieth century) " - 1995. The scientific and professional area of history and theory of graphic design as a phenomenon of artistic communication, printed advertising, development and development of special arts education in design, archival search on the history of Petrograd - Leningrad VHUTEIN (Universal Institute of Arts and Technology, 1921 - 1930) Education of the End of the Order of the Workstoric Institute. The short curriculum vitae and the main milestones of professional activity were born in Odesse. In 1977, I. E. Repina ' s Institute of Speculation, Sculpture and Architecture completed. Editor, Ukrbätrklama (1977-1981), Printers ' Rights in the Field of Arts (WAAP, 1981-1984). Teaching began in 1984 at the North West Press Institute (then Lefilial of the Moscow Polygraphic Institute), during the years of work, from the assistant chair to the professor. Coordinated scientific and pedagogical work with administrative work. In 1997-2002, he served as Dean of the Faculty of Supplementary Education (training and retraining). In 2002-2005, the Director of Science and Production of the North-West Press Institute (since 2001 transferred to SPGOUT).</p>]]></content:encoded>
  100. <category><![CDATA[Declaration]]></category>
  101. <link>https://d1783.com/Declaration/history-of-graphic-design-and-advertising</link>
  102. <guid isPermaLink="true">https://d1783.com/Declaration/history-of-graphic-design-and-advertising</guid>
  103. <pubDate>Wed, 20 Nov 2024 17:33:00 +0000</pubDate>
  104. </item>
  105. </channel>
  106. </rss>

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