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<title>The TopRanked.io Weekly Affiliate Marketing Digest [The Top VPN Affiliate Programs Roundup]</title>
<link>https://born2invest.com/articles/best-vpn-affiliate-programs-roundup/</link>
<dc:creator><![CDATA[Dylan Wiley]]></dc:creator>
<pubDate>Fri, 18 Jul 2025 19:03:25 +0000</pubDate>
<category><![CDATA[Business]]></category>
<category><![CDATA[affiliate marketing]]></category>
<category><![CDATA[Age Verification]]></category>
<category><![CDATA[AI]]></category>
<category><![CDATA[featured]]></category>
<category><![CDATA[France]]></category>
<category><![CDATA[Google]]></category>
<category><![CDATA[SEO]]></category>
<category><![CDATA[VPN affiliate programs]]></category>
<guid isPermaLink="false">https://born2invest.com/?p=657957</guid>
<description><![CDATA[Want to be let in on a little secret about two massive affiliate opportunities you can take advantage of today? Then, lucky you, you're in the right place. This week, we're covering France's age verification requirement for adult websites (and how you can monetize it with a great VPN affiliate program), along with some secret intel on what's really causing people's SEO traffic to tank.]]></description>
<content:encoded><![CDATA[
<p>Hey there, affiliates.</p>
<p>Wanna see something you haven’t seen in over a decade?</p>
<figure class="wp-block-image size-full"><img fetchpriority="high" decoding="async" width="180" height="326" src="https://born2invest.com/wp-content/uploads/2025/07/image-121.png" alt="" class="wp-image-657985" srcset="https://born2invest.com/wp-content/uploads/2025/07/image-121.png 180w, https://born2invest.com/wp-content/uploads/2025/07/image-121-166x300.png 166w, https://born2invest.com/wp-content/uploads/2025/07/image-121-55x100.png 55w" sizes="(max-width: 180px) 100vw, 180px" /></figure>
<p>Why am I showing you this?</p>
<p>That’s an easy one to answer.</p>
<p>This week’s affiliate news roundup is loooonnnng. But with good reason — ahead, we’ve got two opportunities:</p>
<ul class="wp-block-list">
<li>One you can (need to) take advantage of right now</li>
<li>One you can work on for the future</li>
</ul>
<p>Wanna know more?</p>
<p>Then read on (and check out what we’ve got to say about great VPN affiliate programs, too).</p>
<h3 class="wp-block-heading">Best VPN Affiliate Program Roundup</h3>
<p>Most weeks we cover an individual affiliate program. But this week’s top news story really calls for a VPN affiliate program monetization strategy.</p>
<p>And, if you look at our recent editions, we’ve already covered the only two VPN affiliate programs we recommend without hesitation.</p>
<p>So, wanting to give you a great VPN affiliate program to monetize the news with, but not wanting to repeat our recent VPN affiliate program reviews, this week we’re doing something different.</p>
<p>We’re simply giving you a quick rundown of where you can find the best VPN affiliate program reviews (<a href="http://topranked.io" target="_blank" rel="noopener">TopRanked.io</a>, duh!), and what you’ll find there.</p>
<h4 class="wp-block-heading">The Only VPN Affiliate Programs We Recommend Without Hesitation</h4>
<p>If you look at our recent editions, there’s little secret about our two favorite VPN affiliate programs.</p>
<p>They are, of course, NordVPN, and PureVPN.</p>
<p>Now, we’re not going to give you a rundown of each of these VPN affiliate programs here. Instead, here we’ll give you a couple of other options.</p>
<p>First, if you wanna see how these two VPN affiliate programs stack up against one another, you can always check out this <a href="https://born2invest.com/articles/purevpn-vs-nordvpn-affiliate-programs-compared/">NordVPN vs PureVPN VPN affiliate program comparison</a>.</p>
<p>Alternatively, if you wanna check out individual reviews for these VPN affiliate programs, you also have our recent <a href="https://born2invest.com/articles/nordvpn-affiliate-program-review-2025/">NordVPN Affiliate program review</a> and <a href="https://born2invest.com/articles/purevpn-affiliates-review-2025-update/">PureVPN Affiliate program review</a> editions, along with our official, in-depth <a href="http://topranked.io" target="_blank" rel="noopener">TopRanked.io</a> reviews.</p>
<figure class="wp-block-embed is-type-wp-embed is-provider-topranked wp-block-embed-topranked"><div class="wp-block-embed__wrapper">
<blockquote class="wp-embedded-content" data-secret="QPD8bEsJfD"><a href="https://topranked.io/all-listings/purevpn-affiliate-program/" target="_blank" rel="noopener">Purevpn Affiliate Program | Earn 35% For Life</a></blockquote><iframe class="wp-embedded-content" sandbox="allow-scripts" security="restricted" title="“Purevpn Affiliate Program | Earn 35% For Life” — Topranked" src="https://topranked.io/all-listings/purevpn-affiliate-program/embed/#?secret=EnEwD9C5MK#?secret=QPD8bEsJfD" data-secret="QPD8bEsJfD" width="600" height="338" frameborder="0" marginwidth="0" marginheight="0" scrolling="no"></iframe>
</div></figure>
<figure class="wp-block-embed is-type-wp-embed is-provider-topranked wp-block-embed-topranked"><div class="wp-block-embed__wrapper">
<blockquote class="wp-embedded-content" data-secret="GsBsZXQpID"><a href="https://topranked.io/all-listings/nordvpn-affiliate-program/" target="_blank" rel="noopener">NordVpn Affiliate Program | Earn Up to 100% Per Sale</a></blockquote><iframe class="wp-embedded-content" sandbox="allow-scripts" security="restricted" title="“NordVpn Affiliate Program | Earn Up to 100% Per Sale” — Topranked" src="https://topranked.io/all-listings/nordvpn-affiliate-program/embed/#?secret=CRbWxL7MNu#?secret=GsBsZXQpID" data-secret="GsBsZXQpID" width="600" height="338" frameborder="0" marginwidth="0" marginheight="0" scrolling="no"></iframe>
</div></figure>
<h4 class="wp-block-heading">VPN Affiliate Programs That Are Still Worth a Look</h4>
<p>Look, just because we lean heavily in favor of a couple of VPN affiliate programs, doesn’t mean they’re the only VPN affiliate programs that are worth your time.</p>
<p>There are plenty more, and we certainly cover them.</p>
<p>And who knows, once you apply your own selection criteria, maybe you’ll find some VPN affiliate programs that are better suited to your needs?</p>
<p>For instance, maybe you don’t care about the 90-day cookies like PureVPN has to offer. Maybe you’re perfectly happy with the 30-day cookies the ExpressVPN VPN affiliate program offers instead?</p>
<p>In that case, good for you. It’s a perfectly reasonable program in most other respects — so don’t let our VPN affiliate program preferences turn you off if you wanna sign up with them.</p>
<figure class="wp-block-embed is-type-wp-embed is-provider-topranked wp-block-embed-topranked"><div class="wp-block-embed__wrapper">
<blockquote class="wp-embedded-content" data-secret="wCkcUs5DRn"><a href="https://topranked.io/all-listings/expressvpn-affiliate-program/" target="_blank" rel="noopener">ExpressVPN Affiliate Program – Earn Up to $36 per Sale</a></blockquote><iframe class="wp-embedded-content" sandbox="allow-scripts" security="restricted" title="“ExpressVPN Affiliate Program – Earn Up to $36 per Sale” — Topranked" src="https://topranked.io/all-listings/expressvpn-affiliate-program/embed/#?secret=KnqHrfG8cw#?secret=wCkcUs5DRn" data-secret="wCkcUs5DRn" width="600" height="338" frameborder="0" marginwidth="0" marginheight="0" scrolling="no"></iframe>
</div></figure>
<p>Alternatively, maybe you don’t need the brand power of something like the NordVPN VPN affiliate program. And maybe you want a brand that focuses more on the “streaming” side of VPN usage, and less on the “privacy/security” side of VPN usage.</p>
<p>In that case, a great VPN affiliate program for you might just be the TrickByte VPN affiliate program.</p>
<p>Now, again, there are some minor downsides with this VPN affiliate program compared to our top picks (e.g., only 30-day cookies). But, if the marketing slant of TrickByte will help you get more conversions, then more power to you. The full review is here:</p>
<figure class="wp-block-embed is-type-wp-embed is-provider-topranked wp-block-embed-topranked"><div class="wp-block-embed__wrapper">
<blockquote class="wp-embedded-content" data-secret="M3FgYD1dgC"><a href="https://topranked.io/all-listings/trickbyte-affiliate-program/" target="_blank" rel="noopener">TrickByte Affiliate Program – Earn From 20% to 100% Commissions</a></blockquote><iframe class="wp-embedded-content" sandbox="allow-scripts" security="restricted" title="“TrickByte Affiliate Program – Earn From 20% to 100% Commissions” — Topranked" src="https://topranked.io/all-listings/trickbyte-affiliate-program/embed/#?secret=VQ9eFvg8Fj#?secret=M3FgYD1dgC" data-secret="M3FgYD1dgC" width="600" height="338" frameborder="0" marginwidth="0" marginheight="0" scrolling="no"></iframe>
</div></figure>
<p>In any case, and whatever your choice, the only thing you really need to know when it comes to selecting a great VPN affiliate program is this — you only need <a href="http://topranked.io" target="_blank" rel="noopener">TopRanked.io</a> to find the most <a href="https://topranked.io/?s=VPN" target="_blank" rel="noopener">in-depth VPN affiliate program reviews</a> on the internet.</p>
<p>That, and maybe some idea of what it is you want out of a VPN affiliate program — but that bit’s up to you.</p>
<figure class="wp-block-embed is-type-wp-embed is-provider-topranked wp-block-embed-topranked"><div class="wp-block-embed__wrapper">
<blockquote class="wp-embedded-content" data-secret="GsBsZXQpID"><a href="https://topranked.io/all-listings/nordvpn-affiliate-program/" target="_blank" rel="noopener">NordVpn Affiliate Program | Earn Up to 100% Per Sale</a></blockquote><iframe class="wp-embedded-content" sandbox="allow-scripts" security="restricted" title="“NordVpn Affiliate Program | Earn Up to 100% Per Sale” — Topranked" src="https://topranked.io/all-listings/nordvpn-affiliate-program/embed/#?secret=CRbWxL7MNu#?secret=GsBsZXQpID" data-secret="GsBsZXQpID" width="600" height="338" frameborder="0" marginwidth="0" marginheight="0" scrolling="no"></iframe>
</div></figure>
<h3 class="wp-block-heading">Affiliate News Takeaways</h3>
<h4 class="wp-block-heading">French Internet Just Died (And Now They’re Begging for Your VPN Affiliate Program Links)</h4>
<p>It’s no secret by now that the basic motivation driving the invention and adoption of most technology is porn.</p>
<p>I mean, think about the internet — why else would <a href="https://en.wikipedia.org/wiki/Rule_34" target="_blank" rel="noopener">Rule 34</a> have become a thing?</p>
<figure class="wp-block-image size-full"><img decoding="async" width="739" height="656" src="https://born2invest.com/wp-content/uploads/2025/07/image-120.png" alt="" class="wp-image-657984" srcset="https://born2invest.com/wp-content/uploads/2025/07/image-120.png 739w, https://born2invest.com/wp-content/uploads/2025/07/image-120-300x266.png 300w, https://born2invest.com/wp-content/uploads/2025/07/image-120-100x89.png 100w" sizes="(max-width: 739px) 100vw, 739px" /></figure>
<p>And before you dismiss Rule 34 as “just another 4chan fantasy”, think about this — Rule 34 didn’t appear until 2003.</p>
<p>And yet, if we dig into the news archives from pre-2003, we can still see serious journalists openly stating the same thing — <a href="https://www.theguardian.com/technology/2002/mar/03/internetnews.observerfocus" target="_blank" rel="noopener">tech adoption is basically driven by porn</a>.</p>
<p>Internet.</p>
<p>3G.</p>
<p>Interactive web cams.</p>
<p>If you can name a technology, chances are, it only exists because of porn.</p>
<p>And the same still applies today.</p>
<p>Take Virtual Reality, for example.</p>
<p>Do you really think anyone bought a Meta Quest so they could hang out in Zuckytown?</p>
<figure class="wp-block-image size-full"><img decoding="async" width="680" height="383" src="https://born2invest.com/wp-content/uploads/2025/07/image-119.png" alt="" class="wp-image-657983" srcset="https://born2invest.com/wp-content/uploads/2025/07/image-119.png 680w, https://born2invest.com/wp-content/uploads/2025/07/image-119-300x169.png 300w, https://born2invest.com/wp-content/uploads/2025/07/image-119-100x56.png 100w" sizes="(max-width: 680px) 100vw, 680px" /></figure>
<p>If you believe that, then my best guess is that you’re either grossly misled… or maybe you just misread the Z in Zuckytown and thought it was an S.</p>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="623" height="1000" src="https://born2invest.com/wp-content/uploads/2025/07/image-118.png" alt="" class="wp-image-657982" srcset="https://born2invest.com/wp-content/uploads/2025/07/image-118.png 623w, https://born2invest.com/wp-content/uploads/2025/07/image-118-187x300.png 187w, https://born2invest.com/wp-content/uploads/2025/07/image-118-62x100.png 62w" sizes="(max-width: 623px) 100vw, 623px" /></figure>
<p>Also, in case you’re still doubting just how much porn had to do with VR, go and Google the name “Palmer Luckey” and take a look at the photos.</p>
<p>Now ask yourself which of these two stories is more likely.</p>
<ul class="wp-block-list">
<li>Involuntarily celibate cave troll invents Oculus because he wants to pwn n00bs in 3D?</li>
<li>Involuntarily celibate cave troll invents Oculus so he can finally see boobs in 3D?</li>
</ul>
<p>And hey, even if we fast forward to today — like, literally today — we still find the same thing.</p>
<p>Just this week, news dropped that a16z-backed Civitai is, contrary to what it claims, mainly used for (yep, you guessed it) <a href="https://www.404media.co/a16z-backed-ai-site-civitai-is-mostly-porn-despite-claiming-otherwise/" target="_blank" rel="noopener">making porn</a>.</p>
<p>So with that background out of the way, you should hopefully understand just how big the news this week is.</p>
<p>Here it is — France no longer has a reason to use the internet.</p>
<p>Now, don’t get me wrong here — French internet hasn’t suddenly developed some bug that prevents it from working with porn.</p>
<p>But, what has happened is that a new law has gone into effect that requires porn sites to verify French users’ ages.</p>
<p>And this is despite French President Emanuel Macron being a huge fan of the genre. In fact, he even awarded Mia Khalifa the Legion of Honour — the French equivalent of the Presidential Medal of Freedom.</p>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1011" height="764" src="https://born2invest.com/wp-content/uploads/2025/07/image-117.png" alt="" class="wp-image-657981" srcset="https://born2invest.com/wp-content/uploads/2025/07/image-117.png 1011w, https://born2invest.com/wp-content/uploads/2025/07/image-117-300x227.png 300w, https://born2invest.com/wp-content/uploads/2025/07/image-117-768x580.png 768w, https://born2invest.com/wp-content/uploads/2025/07/image-117-100x76.png 100w" sizes="(max-width: 1011px) 100vw, 1011px" /></figure>
<p>PS: That didn’t actually happen — the picture’s actually from some fake news circulating on TikTok a little while back… but hey, that still doesn’t rule out the possibility of the French president being a huge fan.</p>
<p>But I digress.</p>
<p>To get back on track, the new age verification law has officially come into force. And, in response, porn sites have just decided to block French users altogether.</p>
<p>Here’s what French users are now greeted with when they go to the world’s #1 site in the niche.</p>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="493" height="546" src="https://born2invest.com/wp-content/uploads/2025/07/image-116.png" alt="What French PH users will see until you help them out with a great VPN affiliate program." class="wp-image-657980" srcset="https://born2invest.com/wp-content/uploads/2025/07/image-116.png 493w, https://born2invest.com/wp-content/uploads/2025/07/image-116-271x300.png 271w, https://born2invest.com/wp-content/uploads/2025/07/image-116-90x100.png 90w" sizes="(max-width: 493px) 100vw, 493px" /></figure>
<p>Translation — access has been suspended as of July 15.</p>
<p>Now, just to be clear, this law was already making waves in France before this week. In fact, it first went into effect <a href="https://www.lemonde.fr/en/pixels/article/2025/06/04/why-pornhub-is-suspending-access-in-france_6742005_13.html" target="_blank" rel="noopener">way back in early June</a>.</p>
<p>But, that only had a temporary effect.</p>
<p>Hammy Limited (the company behind Xhamster) mounted a court challenge. And, with that challenge, they scored a temporary suspension of the law until the court had a chance to hear arguments and make its final ruling.</p>
<p>Fast forward to today, and, obviously, that court challenge didn’t go quite as Hammy Limited had hoped. And so, this week, the law came back into effect.</p>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="640" height="695" src="https://born2invest.com/wp-content/uploads/2025/07/image-122.png" alt="" class="wp-image-657986" srcset="https://born2invest.com/wp-content/uploads/2025/07/image-122.png 640w, https://born2invest.com/wp-content/uploads/2025/07/image-122-276x300.png 276w, https://born2invest.com/wp-content/uploads/2025/07/image-122-92x100.png 92w" sizes="(max-width: 640px) 100vw, 640px" /></figure>
<p>Now, if you’re anything like me, there’s one thing you should be thinking right now.</p>
<p>There’s a big opportunity here.</p>
<p>If you don’t know what I mean, take a look at this.</p>
<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="611" src="https://born2invest.com/wp-content/uploads/2025/07/image-115-1024x611.png" alt="" class="wp-image-657979" srcset="https://born2invest.com/wp-content/uploads/2025/07/image-115-1024x611.png 1024w, https://born2invest.com/wp-content/uploads/2025/07/image-115-300x179.png 300w, https://born2invest.com/wp-content/uploads/2025/07/image-115-768x458.png 768w, https://born2invest.com/wp-content/uploads/2025/07/image-115-100x60.png 100w, https://born2invest.com/wp-content/uploads/2025/07/image-115-400x240.png 400w, https://born2invest.com/wp-content/uploads/2025/07/image-115.png 1166w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>
<p>Or how about this.</p>
<figure class="wp-block-image"><img decoding="async" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXcb4DSWoltgSTQLQTEqTAbufb9c6jvWN8AmmfoPHiiah6UkoFI00H931wqj-i7xuMWy8NUpGsyJ4DTp7zym_avvbu6xMtJ7RbPqLguA-7NSLCxP2Quv8avXtG-IQFCw2IGNmYnJyA?key=qNmqMS3DbydDeQxw-Cy3dQ" alt=""/></figure>
<p>Notice how, all of a sudden, June search volume for certain terms basically doubled overnight?</p>
<p>And the best part is, there are plenty more keywords that spiked big time over June, too.</p>
<p>In fact, some did more than just double — just check out this search volume coming from the Élysée (the French White House).</p>
<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="613" src="https://born2invest.com/wp-content/uploads/2025/07/image-114-1024x613.png" alt="" class="wp-image-657978" srcset="https://born2invest.com/wp-content/uploads/2025/07/image-114-1024x613.png 1024w, https://born2invest.com/wp-content/uploads/2025/07/image-114-300x179.png 300w, https://born2invest.com/wp-content/uploads/2025/07/image-114-768x459.png 768w, https://born2invest.com/wp-content/uploads/2025/07/image-114-100x60.png 100w, https://born2invest.com/wp-content/uploads/2025/07/image-114-1000x600.png 1000w, https://born2invest.com/wp-content/uploads/2025/07/image-114-590x354.png 590w, https://born2invest.com/wp-content/uploads/2025/07/image-114-400x240.png 400w, https://born2invest.com/wp-content/uploads/2025/07/image-114.png 1170w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>
<p>See, I told you the French president was a huge fan.</p>
<p>Now, if you’re a regular reader, and you might think this opportunity sounds vaguely familiar, you’d be absolutely right — we covered a similar story back in our <a href="https://born2invest.com/articles/revmasters-affiliates-march-madness-opportunity/">RevMasters Affiliates Review</a> edition</p>
<p>The big difference is that time it was Texas.</p>
<p>This time it’s France.</p>
<p>Same story. Same play. Just a different country.</p>
<h5 class="wp-block-heading">Takeaway</h5>
<p>Look, there are obviously a couple of ways you can go about exploiting this opportunity.</p>
<p>One of those would be to start your own pr0n site, target French keywords, and profit.</p>
<p>But maybe you’re the type who’d feel a bit icky doing that — and that’s not a problem. There’s always the selling VPN route, which is a perfectly reasonable (and highly profitable) way to go.</p>
<p>And, you know what?</p>
<p>Doing some SEO targeting a few choice KWs might not be the worst idea. (See next story.)</p>
<p>Also, if you need a good program to get you started, here’s just one idea:</p>
<figure class="wp-block-embed is-type-wp-embed is-provider-topranked wp-block-embed-topranked"><div class="wp-block-embed__wrapper">
<blockquote class="wp-embedded-content" data-secret="QPD8bEsJfD"><a href="https://topranked.io/all-listings/purevpn-affiliate-program/" target="_blank" rel="noopener">Purevpn Affiliate Program | Earn 35% For Life</a></blockquote><iframe class="wp-embedded-content" sandbox="allow-scripts" security="restricted" title="“Purevpn Affiliate Program | Earn 35% For Life” — Topranked" src="https://topranked.io/all-listings/purevpn-affiliate-program/embed/#?secret=EnEwD9C5MK#?secret=QPD8bEsJfD" data-secret="QPD8bEsJfD" width="600" height="338" frameborder="0" marginwidth="0" marginheight="0" scrolling="no"></iframe>
</div></figure>
<p>Or, head on over to <a href="http://topranked.io" target="_blank" rel="noopener">TopRanked.io</a> for a full listing of the <a href="https://topranked.io/?s=VPN" target="_blank" rel="noopener">best VPN affiliate programs</a>. We guarantee you’ll find a VPN affiliate program to suit your needs.</p>
<h4 class="wp-block-heading">Flooding the Zone for Fun (and Reputational Abuse)</h4>
<p>If you’ve been around in SEO circles at all in the last couple of years, then there’s no doubt you’ve heard about <a href="http://housefresh.com" target="_blank" rel="noopener">housefresh.com</a> and their Google story.</p>
<p>For those who aren’t in the know, they’re basically one of the biggest voices complaining about how Google Search has become a flaming pile of caca and is hurting genuine sites like theirs.</p>
<p>Anyway, over time, they’ve published several studies that are somewhat interesting. Most recently, they <a href="https://housefresh.com/beware-of-the-google-ai-salesman/" target="_blank" rel="noopener">published this one just last week</a>.</p>
<p>Now, I’m not gonna recap the whole thing — it’s long, and there’s plenty of “Google broke the social contract” rhetoric to wade through.</p>
<p>What I will do, however, is highlight the basic finding — Google’s AI summaries, at least when it comes to product reviews, are bland, formulaic, and not to be trusted.</p>
<p>Basically, no matter what product you search, Google’s only got good things to say about it, whether it’s objectively the worst product in its category, or even a product that doesn’t exist.</p>
<p>Google just says, “oh yeah, it’s a good buy, trust me, bro.”</p>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="512" height="448" src="https://born2invest.com/wp-content/uploads/2025/07/image-113.png" alt="" class="wp-image-657977" srcset="https://born2invest.com/wp-content/uploads/2025/07/image-113.png 512w, https://born2invest.com/wp-content/uploads/2025/07/image-113-300x263.png 300w, https://born2invest.com/wp-content/uploads/2025/07/image-113-100x88.png 100w" sizes="(max-width: 512px) 100vw, 512px" /></figure>
<p>After that, the other main finding was the same thing we’ve been hearing for a while now — traffic from Google Searches is down.</p>
<p>But here’s where it gets interesting.</p>
<p>After looking at House Fresh’s latest blog, I took a look at their archives and took another look at their previous posts.</p>
<p>And then I was reminded of something interesting.</p>
<p>Here, take a look at this (it’s a traffic graph for Forbes’ “pet insurance” section):</p>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1024" height="450" src="https://born2invest.com/wp-content/uploads/2025/07/image-112.png" alt="" class="wp-image-657976" srcset="https://born2invest.com/wp-content/uploads/2025/07/image-112.png 1024w, https://born2invest.com/wp-content/uploads/2025/07/image-112-300x132.png 300w, https://born2invest.com/wp-content/uploads/2025/07/image-112-768x338.png 768w, https://born2invest.com/wp-content/uploads/2025/07/image-112-100x44.png 100w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>
<p>And now take a look at this (it’s a traffic graph for Popular Science’s “gear” section):</p>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="768" height="438" src="https://born2invest.com/wp-content/uploads/2025/07/image-111.png" alt="" class="wp-image-657975" srcset="https://born2invest.com/wp-content/uploads/2025/07/image-111.png 768w, https://born2invest.com/wp-content/uploads/2025/07/image-111-300x171.png 300w, https://born2invest.com/wp-content/uploads/2025/07/image-111-100x57.png 100w" sizes="(max-width: 768px) 100vw, 768px" /></figure>
<p>So, why are these graphs interesting?</p>
<p>Well, while everyone’s talking about cratering traffic, these sites are experiencing anything but.</p>
<p>And there are plenty more examples where they came from.</p>
<p>Now, if you’re a regular reader, these sorts of charts might not come as the biggest surprise. After all, it was only a few months ago that we estimated the total hit to SEO traffic as a direct result of AI overviews was just 2.8%.</p>
<p>And no, I didn’t accidentally misplace the decimal point there — AI overviews have only dealt a 2.8% hit to SEO traffic. (See our <a href="https://born2invest.com/articles/topreanked-io-prowly-affiliates-review/">Prowley Affiliates Review</a> edition for the details on how we came up with that number.)</p>
<p>As for the rest of you, I imagine all you’ve read the last few months (years) is how Google/AI is killing internet traffic.</p>
<p>And, depending on who you talk to, things can certainly seem that way — plenty of sites are dying big time.</p>
<p>So, what exactly is going on here?</p>
<p>Let me explain it in two phrases that should be familiar to you.</p>
<p>1 — “Flood the zone.”</p>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="837" height="471" src="https://born2invest.com/wp-content/uploads/2025/07/image-110.png" alt="" class="wp-image-657974" srcset="https://born2invest.com/wp-content/uploads/2025/07/image-110.png 837w, https://born2invest.com/wp-content/uploads/2025/07/image-110-300x169.png 300w, https://born2invest.com/wp-content/uploads/2025/07/image-110-768x432.png 768w, https://born2invest.com/wp-content/uploads/2025/07/image-110-100x56.png 100w" sizes="(max-width: 837px) 100vw, 837px" /></figure>
<p>2 — “Site reputation abuse.”</p>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="645" height="728" src="https://born2invest.com/wp-content/uploads/2025/07/image-109.png" alt="" class="wp-image-657973" srcset="https://born2invest.com/wp-content/uploads/2025/07/image-109.png 645w, https://born2invest.com/wp-content/uploads/2025/07/image-109-266x300.png 266w, https://born2invest.com/wp-content/uploads/2025/07/image-109-89x100.png 89w" sizes="(max-width: 645px) 100vw, 645px" /></figure>
<p>Now, let me put those two concepts together — once I’ve done that, you might just see where a good chunk of your SEO traffic has disappeared to.</p>
<p>Let’s start with the second phrase — “site reputation abuse”.</p>
<p>It’s no secret that, over the last few years, “failing” legacy media brands have become popular targets for PE and “shadow media” company takeovers.</p>
<p>Why the sudden interest in “failing” media companies?</p>
<p>Well, if you take a look at any of these sites, whether it be <a href="http://vice.com" target="_blank" rel="noopener">Vice.com</a>, <a href="http://money.com" target="_blank" rel="noopener">Money.com</a>, or whatever, you might have noticed a vibe shift.</p>
<p>Take <a href="http://vice.com" target="_blank" rel="noopener">Vice.com</a>, for example.</p>
<p>Once upon a time, its pages used to be filled with stuff like, “We took acid with Ukrainian hackers in a Soviet-era bunker to build an AI that worships Lenin…”</p>
<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="606" src="https://born2invest.com/wp-content/uploads/2025/07/image-108-1024x606.png" alt="" class="wp-image-657972" srcset="https://born2invest.com/wp-content/uploads/2025/07/image-108-1024x606.png 1024w, https://born2invest.com/wp-content/uploads/2025/07/image-108-300x178.png 300w, https://born2invest.com/wp-content/uploads/2025/07/image-108-768x455.png 768w, https://born2invest.com/wp-content/uploads/2025/07/image-108-1536x909.png 1536w, https://born2invest.com/wp-content/uploads/2025/07/image-108-100x59.png 100w, https://born2invest.com/wp-content/uploads/2025/07/image-108.png 1600w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>
<p>Today, it’s more like, “Replace all your AA and AAA batteries with Eneloops and never throw out another battery again… and don’t forget to click on our GIANT EFFING AMAZON AFFILIATE LINK”</p>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="917" height="725" src="https://born2invest.com/wp-content/uploads/2025/07/image-107.png" alt="" class="wp-image-657971" srcset="https://born2invest.com/wp-content/uploads/2025/07/image-107.png 917w, https://born2invest.com/wp-content/uploads/2025/07/image-107-300x237.png 300w, https://born2invest.com/wp-content/uploads/2025/07/image-107-768x607.png 768w, https://born2invest.com/wp-content/uploads/2025/07/image-107-100x79.png 100w" sizes="(max-width: 917px) 100vw, 917px" /></figure>
<p>Same goes for <a href="http://money.com" target="_blank" rel="noopener">Money.com</a>.</p>
<p>Once upon a time, they used to be all like, “Beat the market using the strategy that made your dad rich in 1983.”</p>
<p>These days, they’re more like “Hey, here’s the best air fryers… for your money.”</p>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="795" height="350" src="https://born2invest.com/wp-content/uploads/2025/07/image-106.png" alt="" class="wp-image-657970" srcset="https://born2invest.com/wp-content/uploads/2025/07/image-106.png 795w, https://born2invest.com/wp-content/uploads/2025/07/image-106-300x132.png 300w, https://born2invest.com/wp-content/uploads/2025/07/image-106-768x338.png 768w, https://born2invest.com/wp-content/uploads/2025/07/image-106-100x44.png 100w" sizes="(max-width: 795px) 100vw, 795px" /></figure>
<p>And basically everyone’s doing it… from Vice to Forbes, all the big-name legacy brands are in on the act.</p>
<p>Are you starting to see what’s going on here?</p>
<p>No?</p>
<p>Here, let me spell it out for you.</p>
<p>The last few years have seen an explosion (and I really do mean explosion) of affiliate-driven content from big-name legacy brands.</p>
<p>And, surprise, surprise, that trend just so happened to accelerate into hyperdrive when AI appeared on the scene. (More on this later…)</p>
<p>In short, these mega sites are exploiting their reputation to dominate the SERPs.</p>
<p>And, no surprises here — that same reputation also gets them the clicks.</p>
<p>I mean, let’s say you’re not interested in SEO and you’re not an air purifier geek — do you think you’d have ever heard of House Fresh?</p>
<p>Absolutely not.</p>
<p>In fact, you’d probably just assume it’s another SEO spam farm, so you’d probably avoid it.</p>
<p>But what about that listicle from Forbes? Or Money? Or Vice?</p>
<p>Yeah, you’re probably gonna click on those — you know (think) you can trust those brands.</p>
<p>Thus, we have the great cratering that’s taking place as smaller sites watch their SEO traffic die.</p>
<p>And sadly, we’re also watching that old correlation/causation trap play out en masse — “traffic craters post-AI, therefore it must be AI…!!!”</p>
<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="819" src="https://born2invest.com/wp-content/uploads/2025/07/image-105-1024x819.png" alt="" class="wp-image-657969" srcset="https://born2invest.com/wp-content/uploads/2025/07/image-105-1024x819.png 1024w, https://born2invest.com/wp-content/uploads/2025/07/image-105-300x240.png 300w, https://born2invest.com/wp-content/uploads/2025/07/image-105-768x614.png 768w, https://born2invest.com/wp-content/uploads/2025/07/image-105-100x80.png 100w, https://born2invest.com/wp-content/uploads/2025/07/image-105.png 1350w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>
<p>So, that covers the first phrase — “Site reputation abuse.”</p>
<p>Now let’s talk about flooding the zone.</p>
<p>Here, the basic thought process looks like this:</p>
<ul class="wp-block-list">
<li>I’ve written a handful of articles about a topic… therefore, Google doesn’t think I’m an authority on the topic.</li>
<li>Meanwhile, my competitor has dozens… maybe even hundreds of articles on that topic, therefore, Google thinks they’re an authority on the topic.</li>
<li>Okay, maybe I’ll crank out 10000000000 articles on that topic… then Google will think I’m the authority on that topic.</li>
</ul>
<p>And that’s basically what’s been happening.</p>
<p>Thousands of articles about the most mundane of topics have started to populate sites that previously had nothing to do with those topics.</p>
<p>Now, don’t get me wrong — this isn’t exactly a new SEO strategy. Some of the worst offenders (hello Forbes!) have been doing this for years.</p>
<p>But still, just because it’s an old strategy, doesn’t mean it’s no longer working.</p>
<p>And (no surprises here) since it’s still working, what do you think has happened since AI appeared?</p>
<p>That’s right — all those legacy media sites you’re competing against just flooded the zone so hard that even Steve Bannon decided to call it quits.</p>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="640" height="480" src="https://born2invest.com/wp-content/uploads/2025/07/image-104.png" alt="Steve Bannon considering joining a VPN affiliate program for some passive retirement income" class="wp-image-657968" srcset="https://born2invest.com/wp-content/uploads/2025/07/image-104.png 640w, https://born2invest.com/wp-content/uploads/2025/07/image-104-300x225.png 300w, https://born2invest.com/wp-content/uploads/2025/07/image-104-100x75.png 100w" sizes="(max-width: 640px) 100vw, 640px" /></figure>
<p>Well, maybe that last bit’s not true… but the rest is. And hopefully you get the point.</p>
<p>If not, here’s another example that should hammer the point home.</p>
<p>If I search Google for pet insurance articles on <a href="http://forbes.com" target="_blank" rel="noopener">Forbes.com</a> that were published in the last week, here’s what I get.</p>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="895" height="917" src="https://born2invest.com/wp-content/uploads/2025/07/image-103.png" alt="" class="wp-image-657967" srcset="https://born2invest.com/wp-content/uploads/2025/07/image-103.png 895w, https://born2invest.com/wp-content/uploads/2025/07/image-103-293x300.png 293w, https://born2invest.com/wp-content/uploads/2025/07/image-103-768x787.png 768w, https://born2invest.com/wp-content/uploads/2025/07/image-103-98x100.png 98w, https://born2invest.com/wp-content/uploads/2025/07/image-103-60x60.png 60w" sizes="(max-width: 895px) 100vw, 895px" /></figure>
<p>These sorts of results go on for ages.</p>
<p>And that’s literally just in the last 7 days.</p>
<p>Now take a look at what happens when I filter the results for the same week in 2021 — the year before AI really hit.</p>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="899" height="924" src="https://born2invest.com/wp-content/uploads/2025/07/image-102.png" alt="" class="wp-image-657966" srcset="https://born2invest.com/wp-content/uploads/2025/07/image-102.png 899w, https://born2invest.com/wp-content/uploads/2025/07/image-102-292x300.png 292w, https://born2invest.com/wp-content/uploads/2025/07/image-102-768x789.png 768w, https://born2invest.com/wp-content/uploads/2025/07/image-102-97x100.png 97w" sizes="(max-width: 899px) 100vw, 899px" /></figure>
<p>See a difference?</p>
<p>And you still think AI Overviews and whatnot are the only thing to blame for your cratering traffic?</p>
<h5 class="wp-block-heading">Takeaway</h5>
<p>Let’s go back to the start of the article.</p>
<p>With Google’s AI overviews being as bad as they are, it’s only a matter of time until people start to catch on.</p>
<p>And, when they do, at least a few will start looking for alternate ways to get their product reviews. (More on this soon)</p>
<p>Now, maybe Google will fix this. But, more than likely, they won’t — half the reason why it’s AI Overviews all follow the same “oh yeah, great product” formula is because Google can’t be bothered dealing with lawsuits.</p>
<p>Now combine this with the fact that most of the SERPs are getting increasingly littered with trash from legacy media brands.</p>
<p>See where this is going?</p>
<p>Hint — we already know where this is going. Go and read our <a href="https://born2invest.com/articles/mate-affiliates-affiliate-program-review/">Mate Affiliate Program review</a> edition and read up on the Reddit hack. (tl;dr, when Google SERPs got overtaken by SEO spam, people turned to Reddit instead.)</p>
<p>Theoretically, the same effect is about to happen with AI Overviews… and that’s where there’s an opportunity.</p>
<p>And, no — I’m not about to tell you to go do the Reddit parasite SEO hack.</p>
<p>That’s already been done to death.</p>
<p>Also, there’s a big brouhahah on Reddit right now after mods got caught taking cash bribes to let certain content slip… so it goes without saying, the Reddit hack has lost its former punch.</p>
<p>Instead, what I am going to do is say that, while it’s not quite here yet, there’s an impending opportunity over the next year or two.</p>
<p>At some point, once people wake up to the one-sided nature of AI Overviews and find themselves left with no other alternative than the Forbes/Vice/Whatever hellscape they thought AI Overviews were saving them from, they’re gonna start looking for new “reddit hacks”.</p>
<p>And here’s where I think a smart affiliate could start planting some seeds.</p>
<p>For instance, maybe in the future, people won’t search for product reviews straight off the bat.</p>
<p>What do I mean?</p>
<p>Think of it like this.</p>
<p>Let’s say someone wanted to buy a “battery-operated boyfriend”. (wink wink)</p>
<p>Well, instead of searching for “PleasurePulse™ battery-operated boyfriend reviews” and getting hit with cheap listicles filled with Amazon affiliate links…</p>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="484" height="405" src="https://born2invest.com/wp-content/uploads/2025/07/image-101.png" alt="VPN affiliate programs offer anonymity... shame we can't say the same about Amazon Associates" class="wp-image-657965" srcset="https://born2invest.com/wp-content/uploads/2025/07/image-101.png 484w, https://born2invest.com/wp-content/uploads/2025/07/image-101-300x251.png 300w, https://born2invest.com/wp-content/uploads/2025/07/image-101-100x84.png 100w" sizes="(max-width: 484px) 100vw, 484px" /></figure>
<p>…they might first search for “trustworthy battery-operated boyfriend review sites”.</p>
<p>Now, that’s just one possible future… but it’s certainly not an impossible one.</p>
<p>But let’s say that particular future becomes reality.</p>
<p>What can you do to get ahead?</p>
<p>Well, here’s one idea — you can review the review sites.</p>
<p>Flood the zone with articles about “here’s why this review site is the most trustworthy of the bunch”, “don’t buy a battery operated boyfriend until you’ve seen this review site”, etc., etc.</p>
<p>And, the best part is, you might even score some easy backlinks by handing out “you won the internet awards” or whatever to other product review sites.</p>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="640" height="968" src="https://born2invest.com/wp-content/uploads/2025/07/image-100.png" alt="" class="wp-image-657964" srcset="https://born2invest.com/wp-content/uploads/2025/07/image-100.png 640w, https://born2invest.com/wp-content/uploads/2025/07/image-100-198x300.png 198w, https://born2invest.com/wp-content/uploads/2025/07/image-100-66x100.png 66w" sizes="(max-width: 640px) 100vw, 640px" /></figure>
<p>Anyway, once you get going with this and get a bit of reputation/authority built up, here comes the fun part — now you start heavily promoting the army of review sites you were quietly building at the same time.</p>
<p>Give yourself awards.</p>
<p>Give yourself glowing reviews.</p>
<p>And hopefully, if all goes well, you’ll score yourself a bunch of traffic to your review sites in the process.</p>
<p>Now, obviously this is just one idea (which might not even work).</p>
<p>However, there are a thousand ways to pull off a “Reddit hack 2.0” type of play like this (some of which will probably work). But I’ll leave it up to you to think of more ideas.</p>
<p>What I won’t leave up to you, however, is the burden of having to find great affiliate programs.</p>
<p>Instead, I’ll simply give you a link straight to a roundup of <a href="https://topranked.io/?s=VPN" target="_blank" rel="noopener">the best VPN affiliate programs</a> (so you can help out our French friends find meaning in the internet again…)</p>
<p>Here’s just one of those VPN affiliate programs that you might like.</p>
<figure class="wp-block-embed is-type-wp-embed is-provider-topranked wp-block-embed-topranked"><div class="wp-block-embed__wrapper">
<blockquote class="wp-embedded-content" data-secret="GsBsZXQpID"><a href="https://topranked.io/all-listings/nordvpn-affiliate-program/" target="_blank" rel="noopener">NordVpn Affiliate Program | Earn Up to 100% Per Sale</a></blockquote><iframe class="wp-embedded-content" sandbox="allow-scripts" security="restricted" title="“NordVpn Affiliate Program | Earn Up to 100% Per Sale” — Topranked" src="https://topranked.io/all-listings/nordvpn-affiliate-program/embed/#?secret=CRbWxL7MNu#?secret=GsBsZXQpID" data-secret="GsBsZXQpID" width="600" height="338" frameborder="0" marginwidth="0" marginheight="0" scrolling="no"></iframe>
</div></figure>
<h3 class="wp-block-heading">Closing Thought</h3>
<p>We all know the saying — correlation does not imply causation.</p>
<p>And yet, we all fall into the trap all the time.</p>
<p>Now, sometimes this trap is easy to avoid.</p>
<p>For instance, let’s say someone said, “It has been shown that there’s a strong correlation between waking with a headache and waking up in yesterday’s clothes.”</p>
<p>It’s pretty easy to see that “yesterday’s clothes” probably aren’t the cause of the headache…</p>
<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="569" src="https://born2invest.com/wp-content/uploads/2025/07/image-99-1024x569.png" alt="" class="wp-image-657963" srcset="https://born2invest.com/wp-content/uploads/2025/07/image-99-1024x569.png 1024w, https://born2invest.com/wp-content/uploads/2025/07/image-99-300x167.png 300w, https://born2invest.com/wp-content/uploads/2025/07/image-99-768x427.png 768w, https://born2invest.com/wp-content/uploads/2025/07/image-99-100x56.png 100w, https://born2invest.com/wp-content/uploads/2025/07/image-99.png 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>
<p>But sometimes, the correlation isn’t quite so absurd.</p>
<p>Kinda like the whole “AI/Google is killing internet traffic” thing we looked at above.</p>
<p>While there’s certainly a lot more to the story than first meets the eye, you kinda gotta go digging to find out what’s really happening.</p>
<p>So, instead, you just take what’s given to you and move on with your life. After all, if a million people are saying it, it must be true.</p>
<p>And you know what — that’s perfectly okay. There’s no way in the world you’re ever going to have time to get to the truth of every single thing someone tells you. Sometimes, you just gotta take things at face value and move on with your life.</p>
<p>So, why am I telling you this?</p>
<p>Well, maybe, just maybe, that’s where opportunity lies.</p>
<p>Think about it like this — if everyone’s acting the same way, the only way to stand out from them is to act differently.</p>
<p>Now, obviously this doesn’t work all the time — no point trying to sell perpetual energy machines. </p>
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="952" height="528" src="https://born2invest.com/wp-content/uploads/2025/07/image-98.png" alt="" class="wp-image-657962" srcset="https://born2invest.com/wp-content/uploads/2025/07/image-98.png 952w, https://born2invest.com/wp-content/uploads/2025/07/image-98-300x166.png 300w, https://born2invest.com/wp-content/uploads/2025/07/image-98-768x426.png 768w, https://born2invest.com/wp-content/uploads/2025/07/image-98-100x55.png 100w" sizes="(max-width: 952px) 100vw, 952px" /></figure>
<p>But if everyone else has somehow adopted a mistaken belief, that’s the exact moment when you have a chance to exploit the knowledge gap.</p>
<p>Looking for erroneous correlation/causation pairs is just one way you can find such opportunities.</p>
<p>And as for how you can free up the time to find such opportunities, here’s a hint — head on over to <a href="http://topranked.io" target="_blank" rel="noopener">TopRanked.io</a>, where you’ll find dozens and dozens of <a href="https://topranked.io/" target="_blank" rel="noopener">curated affiliate program reviews</a> to help make your monetization decisions easy.</p>
<p>If you don’t know where to start, then why not take a look at our <a href="https://topranked.io/?s=VPN" target="_blank" rel="noopener">VPN affiliate program roundup</a>? Here’s just one of the VPN affiliate program reviews you’ll find there.</p>
<figure class="wp-block-embed is-type-wp-embed is-provider-topranked wp-block-embed-topranked"><div class="wp-block-embed__wrapper">
<blockquote class="wp-embedded-content" data-secret="GsBsZXQpID"><a href="https://topranked.io/all-listings/nordvpn-affiliate-program/" target="_blank" rel="noopener">NordVpn Affiliate Program | Earn Up to 100% Per Sale</a></blockquote><iframe class="wp-embedded-content" sandbox="allow-scripts" security="restricted" title="“NordVpn Affiliate Program | Earn Up to 100% Per Sale” — Topranked" src="https://topranked.io/all-listings/nordvpn-affiliate-program/embed/#?secret=CRbWxL7MNu#?secret=GsBsZXQpID" data-secret="GsBsZXQpID" width="600" height="338" frameborder="0" marginwidth="0" marginheight="0" scrolling="no"></iframe>
</div></figure>
<p>__</p>
<p><em>(Featured image by </em><a href="https://www.pexels.com/photo/123-let-s-go-imaginary-text-704767/" target="_blank" rel="noreferrer noopener"><em>SevenStorm JUHASZIMRUS</em></a><em> via Pexels)</em></p>
<p><em>DISCLAIMER: This article was written by a third party contributor and does not reflect the opinion of Born2Invest, its management, staff or its associates. Please review our </em><a href="https://born2invest.com/disclaimer-policy/"><em>disclaimer</em></a><em> for more information.This article may include forward-looking statements. These forward-looking statements generally are identified by the words “believe,” “project,” “estimate,” “become,” “plan,” “will,” and similar expressions. These forward-looking statements involve known and unknown risks as well as uncertainties, including those discussed in the following cautionary statements and elsewhere in this article and on this site. Although the Company may believe that its expectations are based on reasonable assumptions, the actual results that the Company may achieve may differ materially from any forward-looking statements, which reflect the opinions of the management of the Company only as of the date hereof. Additionally, please make sure to read these </em><a href="https://born2invest.com/disclaimer-policy/"><em>important disclosures</em></a><em>.</em></p>
<p></p>
]]></content:encoded>
<imageurl>https://born2invest.com/wp-content/uploads/2022/09/pexels-sevenstorm-juhaszimrus-704767-740x490.jpg</imageurl><photo_credit>(Featured image by SevenStorm JUHASZIMRUS via Pexels)</photo_credit><tags>affiliate marketing,Age Verification,AI,featured,France,Google,SEO,VPN affiliate programs</tags> </item>
<item>
<title>Sustainable Finance Faces Hurdles as Green Asset Ratio Reforms Fall Short of Full Transparency</title>
<link>https://born2invest.com/articles/gar-sustainable-finance-green-reforms/</link>
<dc:creator><![CDATA[Jeremy Whannell]]></dc:creator>
<pubDate>Fri, 18 Jul 2025 14:30:00 +0000</pubDate>
<category><![CDATA[Impact Investing]]></category>
<category><![CDATA[European banking authority]]></category>
<category><![CDATA[featured]]></category>
<category><![CDATA[green asset ratio]]></category>
<category><![CDATA[Sustainable finance]]></category>
<category><![CDATA[sustainable finance indicators]]></category>
<guid isPermaLink="false">https://born2invest.com/?p=657941</guid>
<description><![CDATA[The Green Asset Ratio (GAR) measures banks' alignment with the EU Taxonomy but remains low due to methodological flaws and regulatory complexity. Recent reforms aim to ease compliance, though they may reduce transparency. GAR’s narrow scope, limited coverage, and lack of social criteria mean broader indicators are needed to fully assess banks' sustainable finance efforts.]]></description>
<content:encoded><![CDATA[
<p>The Green Asset Ratio (GAR), which measures the percentage of a bank’s assets aligned with the EU Taxonomy, is a key indicator for assessing financial institutions’ commitment to the transition to a <a href="https://born2invest.com/articles/sustainable-investments-surge-rebound/" target="_blank" rel="noreferrer noopener">low-carbon economy</a>. Yet, since its introduction, several limitations have been highlighted, including discrepancies in scope between the numerator and denominator, as well as significant difficulties in ensuring compliance with the DNSH (Do No Significant Harm) and MS (Minimum Safeguards) principles. </p>
<p>These shortcomings help explain the relatively low GAR levels reported in 2024 (an average of 2.8% across a sample of 20 banks). This trend continued in 2025, with the average GAR still remaining low (3.4% for the same sample), highlighting the ongoing challenges faced by banks.</p>
<p>European institutions have addressed banks’ concerns since the beginning of 2025, and these responses should be reflected in the 2026 disclosures (relating to the 2025 financial year). In July 2025, the European Commission published a draft Delegated Act as part of the simplification effort envisaged by the Omnibus Package. This Act includes important proposed changes to the GAR, such as:</p>
<p>Exclusion from its denominator of companies not subject to the Corporate Sustainability Reporting Directive (CSRD),</p>
<p>Introduction of a materiality criterion that allows financial institutions to exclude financial assets that represent less than 10% of loans or investments dedicated to specific activities,</p>
<p>Simplification of reporting templates, which would lead to an 89% reduction in required data.</p>
<p>While some of these measures directly address banks’ concerns, others could, at least temporarily, reduce transparency in disclosure. For example, the European Commission announced that the publication of detailed GAR templates would be optional until the end of 2027 if the institution states that “no activity is declared to be associated with economic activities that qualify as environmentally sustainable according to Articles 3 and 9 of Regulation (EU) 2020/852.” </p>
<p>Similarly, a few weeks earlier, the European Banking Authority (EBA) announced, in a consultation document, the suspension of disclosure requirements for templates 6 to 10 relating to the GAR and the Taxonomy Regulation in Pillar III reports (these ESG disclosures were published semi-annually).</p>
<p>It is crucial to underline that, given the central role of the Taxonomy in the current regulatory framework and the various requirements imposed by European regulatory and supervisory authorities (such as ESMA, ECB, etc.), updates to the Taxonomy regulations could have various repercussions.</p>
<h3 class="wp-block-heading">While addressing some concerns, the GAR update will also narrow the indicator’s scope, due to the reduced coverage of the CSRD</h3>
<p>Furthermore, it opens the door to a temporary suspension of disclosure requirements and does not immediately address other existing limitations of the European Taxonomy, such as the exclusion of certain activities (e.g., agriculture) and the failure to integrate social objectives. Therefore, the GAR remains, at best, a partial illustration of sustainable finance, mobilized by banking institutions.</p>
<p>Nonetheless, other disclosures from these institutions can provide additional context, without guaranteeing completeness. For example, Template 2 of the Pillar III disclosure describes exposure to the residential and commercial real estate sectors with an analysis based on energy consumption and energy performance certifications (noting that many properties do not yet have this information). </p>
<p>The Energy Financing Ratio also offers valuable insights into a bank’s ability to support the transition, taking into account both green and brown flows . Although the indicator is not mandatory, it is gaining popularity among banks, especially in the United States, where many institutions have submitted it to a shareholder vote at their 2025 annual meetings . That said, caution is warranted due to the lack of standardization, which often leads to the adoption of different methodologies.</p>
<p>Regarding the social dimension, indicators are less widespread. However, the CR1 Model in European banks’ Pillar III reports highlights the percentage of small and medium-sized enterprises (SMEs) in their portfolios. These data offer significant insights into the role banks play in promoting financial inclusion and supporting the local economy.</p>
<p>Finally, reporting on the allocation of capital raised through labeled issuances, as well as progress toward sustainable finance goals, could further improve the picture. However, these initiatives lack standardization regarding the definition of “sustainable finance” or the possible inclusion of cash flows not reflected in the balance sheet (bond structuring, assets under management).</p>
<p>While the Green Asset Ratio is a useful indicator, it remains limited by its methodology and regulatory scope, issues that the expected 2026 update will likely not address. Understanding the full scope of banks’ sustainable activities therefore requires more than just the GAR.</p>
<p>__</p>
<p><em>(Featured image by <a href="https://unsplash.com/photos/a-glass-jar-filled-with-coins-and-a-plant-joqWSI9u_XM" target="_blank" rel="noopener">Towfiqu barbhuiya</a> via <a href="https://unsplash.com/license" target="_blank" rel="noreferrer noopener">Unsplash</a>)</em></p>
<p><em>DISCLAIMER: This article was written by a third party contributor and does not reflect the opinion of Born2Invest, its management, staff or its associates. Please review our </em><a target="_blank" href="https://born2invest.com/disclaimer-policy/" rel="noreferrer noopener"><em>disclaimer</em></a><em> for more information.</em></p>
<p><em>This article may include forward-looking statements. These forward-looking statements generally are identified by the words “believe,” “project,” “estimate,” “become,” “plan,” “will,” and similar expressions. These forward-looking statements involve known and unknown risks as well as uncertainties, including those discussed in the following cautionary statements and elsewhere in this article and on this site. Although the Company may believe that its expectations are based on reasonable assumptions, the actual results that the Company may achieve may differ materially from any forward-looking statements, which reflect the opinions of the management of the Company only as of the date hereof. Additionally, please make sure to read these </em><a target="_blank" href="https://born2invest.com/disclaimer-policy/" rel="noreferrer noopener"><em>important disclosures</em></a><em>.</em></p>
<p><em>First published in <a href="https://esgnews.it/investimenti/indicatori-di-finanza-sostenibile-quali-useranno-le-banche-nel-2026/" target="_blank" rel="noopener">ESG NEWS</a>. A third-party contributor translated and adapted the article from the original. In case of discrepancy, the original will prevail.</em></p>
<p><em>Although we made reasonable efforts to provide accurate translations, some parts may be incorrect. Born2Invest assumes no responsibility for errors, omissions or ambiguities in the translations provided on this website. Any person or entity relying on translated content does so at their own risk. Born2Invest is not responsible for losses caused by such reliance on the accuracy or reliability of translated information. If you wish to report an error or inaccuracy in the translation, we encourage you to contact us</em>.</p>
]]></content:encoded>
<imageurl>https://born2invest.com/wp-content/uploads/2025/07/towfiqu-barbhuiya-joqWSI9u_XM-unsplash-740x490.jpg</imageurl><photo_credit>(Featured image by Towfiqu barbhuiya via Unsplash)</photo_credit><tags>European banking authority,featured,green asset ratio,Sustainable finance,sustainable finance indicators</tags> </item>
<item>
<title>XRP Hits New All-Time High Amid U.S. Crypto Policy Shift and Ripple’s Expansion</title>
<link>https://born2invest.com/articles/xrp-hits-new-all-time-high-policy-shift/</link>
<dc:creator><![CDATA[Sharon Harris]]></dc:creator>
<pubDate>Fri, 18 Jul 2025 13:30:00 +0000</pubDate>
<category><![CDATA[Crypto]]></category>
<category><![CDATA[Brad Garlinghouse]]></category>
<category><![CDATA[featured]]></category>
<category><![CDATA[Ripple]]></category>
<category><![CDATA[ripple investors]]></category>
<category><![CDATA[XRP price]]></category>
<guid isPermaLink="false">https://born2invest.com/?p=657927</guid>
<description><![CDATA[XRP surged past its 2018 all-time high, reaching $3.65 amid renewed political support for crypto in the U.S. under Trump. Ripple’s RLUSD stablecoin, potential banking license, and DeFi developments boost confidence. Legal wins, ETF expectations, and new legislation fuel momentum, though critics caution about Ripple’s significant XRP holdings and the token’s core utility.]]></description>
<content:encoded><![CDATA[
<p>XRP (Ripple) climbed overnight to a price of just over $3.60, surpassing its previous <a href="https://born2invest.com/articles/bitcoin-new-highs-usd-euro-limited-gains/" target="_blank" rel="noreferrer noopener">all-time high</a> from 2018. The current success of Ripple and XRP has a lot to do with US politics.</p>
<p>Not everyone expected this: For more than half a decade, the Ripple cryptocurrency XRP had reached an all-time high of $3.40 in 2018, and for many, this mark seemed cemented forever. But since Donald Trump’s election victory last November, XRP has regained its momentum, and early this morning, the price curve surged to $3.65, marking a new all-time high. For the first time in Ripple’s history, XRP now has a market capitalization of over $200 billion – what makes this long-standing altcoin suddenly so valuable?</p>
<p>Ripple CEO Brad Garlinghouse already gave a hint via X last night as to why optimism is warranted. After much back and forth, the U.S. House of Representatives finally passed three groundbreaking legislative packages as part of a crypto week proclaimed by Trump. You can find our background information here. Ripple, with XRP and its still-young stablecoin RLUSD, will directly benefit from this realignment of U.S. policy. Garlinghouse now highlights the Genius Bills, which Trump plans to sign today.</p>
<h3 class="wp-block-heading">Genius legislative package in the US good for Ripple, RLUSD and indirectly XRP</h3>
<p>With Genius, stablecoins are being legalized and thus promoted in the US. Ripple launched its own stablecoin, RLUSD, shortly before Christmas, which is intended to play a central role in the XRP ecosystem. </p>
<p>With Genius and RLUSD behind it, Ripple can now even legitimately hope for a US banking license. The XRP crypto company is increasingly becoming a financial company with blockchain expertise, and the markets are welcoming this development.</p>
<h3 class="wp-block-heading">Ripple in transition from crypto to financial company</h3>
<p>They also note positively that Ripple is positioning itself early and promisingly in the trend toward tokenized RWAs with projects like Mercado Bitcoin. </p>
<p>Almost everything Ripple undertakes is ultimately organized via the XRPL network, where XRP is required as a means of payment for fees. Critics argue that this, as the primary application for XRP, does not justify its current highs – but on the other hand, the release of the EVM for XRP just this month also opened a door to decentralized finance (DeFi).</p>
<h3 class="wp-block-heading">XRP on the rise since Donald Trump’s election victory</h3>
<p>The current rally, however, began with the change of power in the White House. Donald Trump had already announced during the election campaign that he would make a U-turn on crypto compared to his predecessor, Joe Biden. </p>
<p>One of the first actions was the reshuffle at the top of the US Securities and Exchange Commission (SEC), with which Ripple had been engaged in a bitter legal battle over Ripple for years. At the end of June, this legal battle was peacefully settled, with an overall very positive outcome for Ripple. Brad Garlinghouse also boasts close ties to Trump, and in the US, Ripple and XRP are essentially equated.</p>
<p>Another key factor contributing to the positive outlook for XRP’s price development is that, according to experts, the Ripple cryptocurrency is about to debut as an ETF. So far, Bitcoin, Ethereum, and Solana are listed as ETFs on traditional exchanges in the US, with BTC setting record highs. XRP ETFs could soon turn the trio into a quartet – according to forecasts, XRP can then expect capital inflows of four to eight billion US dollars in one year.</p>
<h3 class="wp-block-heading">Conclusion: XRP as strong as never before – but still consider Ripple with a differentiated approach</h3>
<p>Legislation governing the crypto industry in the US is changing rapidly, as promised and initiated by Donald Trump. Ripple, headquartered in San Francisco, is thus experiencing free rein in its long-barred home market, as XRP and others are demonstrating. </p>
<p>After cashing in on XRP’s seemingly eternal all-time high, optimists are now setting the $4 mark as the next price target. Nevertheless, we recommend that you, as an investor, keep an eye on the areas in which XRP is actually intended to achieve sustainable success. And then there’s the fact that Ripple continues to control around 40 percent of all XRP—a situation that doesn’t necessarily speak in favor of the altcoin.</p>
<p>__</p>
<p><em>(Featured image by <a href="https://pixabay.com/photos/hand-man-cryptocurrency-ripple-3085141/" target="_blank" rel="noopener">WorldSpectrum</a> via <a href="https://pixabay.com/service/license-summary/" target="_blank" rel="noopener">Pixabay</a>)</em></p>
<p><em>DISCLAIMER: This article was written by a third party contributor and does not reflect the opinion of Born2Invest, its management, staff or its associates. Please review our <a target="_blank" href="https://born2invest.com/disclaimer-policy/" rel="noreferrer noopener">disclaimer</a> for more information.</em></p>
<p><em>This article may include forward-looking statements. These forward-looking statements generally are identified by the words “believe,” “project,” “estimate,” “become,” “plan,” “will,” and similar expressions. These forward-looking statements involve known and unknown risks as well as uncertainties, including those discussed in the following cautionary statements and elsewhere in this article and on this site. Although the Company may believe that its expectations are based on reasonable assumptions, the actual results that the Company may achieve may differ materially from any forward-looking statements, which reflect the opinions of the management of the Company only as of the date hereof. Additionally, please make sure to read these <a target="_blank" href="https://born2invest.com/disclaimer-policy/" rel="noreferrer noopener">important disclosures</a>.</em></p>
<p><em>First published in <a href="https://block-builders.de/xrp-knackt-allzeithoch-von-2018-darum-hat-ripple-einen-lauf/" target="_blank" rel="noopener">BLOCK-BUILDERS.DE</a>. A third-party contributor translated and adapted the article from the original. In case of discrepancy, the original will prevail.</em></p>
<p><em>Although we made reasonable efforts to provide accurate translations, some parts may be incorrect. Born2Invest assumes no responsibility for errors, omissions or ambiguities in the translations provided on this website. Any person or entity relying on translated content does so at their own risk. Born2Invest is not responsible for losses caused by such reliance on the accuracy or reliability of translated information. If you wish to report an error or inaccuracy in the translation, we encourage you to contact us</em></p>
]]></content:encoded>
<imageurl>https://born2invest.com/wp-content/uploads/2025/07/hand-3085141_1280-740x490.jpg</imageurl><photo_credit>(Featured image by WorldSpectrum via Pixabay)</photo_credit><tags>Brad Garlinghouse,featured,Ripple,ripple investors,XRP price</tags> </item>
<item>
<title>Germany Moves to Curb Medical Cannabis Abuse, Sparking Access Concerns</title>
<link>https://born2invest.com/articles/cannabis-prescriptions-germany-curb-abuse/</link>
<dc:creator><![CDATA[Arturo Garcia]]></dc:creator>
<pubDate>Fri, 18 Jul 2025 12:30:00 +0000</pubDate>
<category><![CDATA[Cannabis]]></category>
<category><![CDATA[featured]]></category>
<category><![CDATA[German cannabis business]]></category>
<category><![CDATA[German cannabis law]]></category>
<category><![CDATA[medical cannabis imports]]></category>
<category><![CDATA[medical cannabis prescriptions]]></category>
<guid isPermaLink="false">https://born2invest.com/?p=657910</guid>
<description><![CDATA[Medical cannabis imports in Germany have surged, but health insurance-covered prescriptions remain low. Easy online access raises concerns about abuse and bypassing doctor contact. Proposed reforms aim to limit mail-order deliveries and enforce stricter prescribing practices. Critics warn this may worsen access for chronically ill patients, especially in rural areas, despite agreement on the need for better regulation.]]></description>
<content:encoded><![CDATA[
<p>It’s not difficult to find websites where you can get an online prescription for medical cannabis in <a href="https://born2invest.com/articles/germany-tighten-medical-cannabis-rules/" target="_blank" rel="noreferrer noopener">Germany</a>. It only takes a few minutes to complete the mandatory questionnaire. Then upload your ID, request the prescription, and order the appropriate buds.</p>
<p>In such cases, one could indeed speak of abuse, said Franjo Grotenhermen, managing director of the Working Group for Cannabis in Medicine. “The professional code of conduct for physicians stipulates that medical treatment cannot be carried out exclusively via electronic media. This may only be done in exceptional cases. We now sometimes have the situation where people simply go online and don’t even have contact with any doctor. That’s not good medicine.”</p>
<h3 class="wp-block-heading">Cannabis imports in Germany increase significantly within a year</h3>
<p>It’s difficult to quantify how many people in Germany order cannabis this way, even though it might not be medically necessary. The federal government is basing the extent of the abuse on the growing volumes of imports. The Federal Institute for Drugs and Medical Devices oversees imports. Spokesperson Maik Pommer explained: “In the first quarter of 2024, around eight tons were imported for medical and medical-scientific purposes, and in the first quarter of 2025, the comparable quarter, 37 tons were already imported.”</p>
<p>Prescriptions paid for by health insurance companies have not increased nearly as much. Federal Health Minister Nina Warken therefore wants to make doctor visits mandatory again.</p>
<h3 class="wp-block-heading">Pharmacy requirement instead of online delivery</h3>
<p>According to Warken, medical cannabis will also only be available in pharmacies and no longer via mail order in Germany. This is a problem for those affected, says Antonia Menzel, chairwoman of the German Association of Pharmaceutical Cannabinoid Companies.</p>
<p>“In practice, this means long waiting times for appointments for patients. Furthermore, there is a lack of care in economically weak and rural areas.” This results in an additional burden, especially for people with chronic and serious illnesses. “This effectively blocks access for many,” said Menzel.</p>
<h3 class="wp-block-heading">Pharmacists’ associations call for stricter prescribing practices</h3>
<p>The Federal Association of German Pharmacists opposes this . Warken’s draft law is correct, says President Thomas Preis. Doubts had already arisen as to whether medical cannabis would reach the right target group. For example, studies in 2021 showed that a particularly high number of prescriptions were issued to young men via private prescriptions. “We have the fatal trend that people think that what is legal is also safe. But cannabis is an addictive drug.”</p>
<p>Older people in Germany who regularly use cannabis also have problems. “We see this in the US and Canada: these people often suffer from Alzheimer’s disease and cardiovascular disease. More than others.” Stricter prescription practices could counteract this, Preis said.</p>
<h3 class="wp-block-heading">Why cannabis is becoming more popular among seniors – and what risks this entails</h3>
<p>Antonia Menzel and Franjo Grotenhermen also say that certain areas need to be tightened up. However, the Health Minister’s proposal goes too far. It is sufficient to monitor the online platforms and ensure compliance with medical due diligence.</p>
<p>__</p>
<p><em>(Featured image by <a href="https://unsplash.com/photos/a-glass-bowl-filled-with-marijuana-sitting-on-top-of-a-wooden-table-s3-4AlRaNPo" target="_blank" rel="noopener">CRYSTALWEED cannabis</a> via <a href="https://unsplash.com/license" target="_blank" rel="noreferrer noopener">Unsplash</a>)</em></p>
<p><em>DISCLAIMER: This article was written by a third party contributor and does not reflect the opinion of Born2Invest, its management, staff or its associates. Please review our <a target="_blank" href="https://born2invest.com/disclaimer-policy/" rel="noreferrer noopener">disclaimer</a> for more information.</em></p>
<p><em>This article may include forward-looking statements. These forward-looking statements generally are identified by the words “believe,” “project,” “estimate,” “become,” “plan,” “will,” and similar expressions. These forward-looking statements involve known and unknown risks as well as uncertainties, including those discussed in the following cautionary statements and elsewhere in this article and on this site. Although the Company may believe that its expectations are based on reasonable assumptions, the actual results that the Company may achieve may differ materially from any forward-looking statements, which reflect the opinions of the management of the Company only as of the date hereof. Additionally, please make sure to read these <a target="_blank" href="https://born2invest.com/disclaimer-policy/" rel="noreferrer noopener">important disclosures</a>.</em></p>
<p><em>First published in <a href="https://www.mdr.de/nachrichten/deutschland/panorama/medizinisches-cannabis-online-apotheken-missbrauch-100.html" target="_blank" rel="noopener">mdr</a></em>.<em> A third-party contributor translated and adapted the article from the original. In case of discrepancy, the original will prevail.</em></p>
<p><em>Although we made reasonable efforts to provide accurate translations, some parts may be incorrect. Born2Invest assumes no responsibility for errors, omissions or ambiguities in the translations provided on this website. Any person or entity relying on translated content does so at their own risk. Born2Invest is not responsible for losses caused by such reliance on the accuracy or reliability of translated information. If you wish to report an error or inaccuracy in the translation, we encourage you to contact us</em>.</p>
]]></content:encoded>
<imageurl>https://born2invest.com/wp-content/uploads/2025/07/crystalweed-cannabis-s3-4AlRaNPo-unsplash-740x490.jpg</imageurl><photo_credit>(Featured image by CRYSTALWEED cannabis via Unsplash)</photo_credit><tags>featured,German cannabis business,German cannabis law,medical cannabis imports,medical cannabis prescriptions</tags> </item>
<item>
<title>JPMorgan’s Data Fees Shake Fintech: PayPal Takes a Hit</title>
<link>https://born2invest.com/articles/jpmorgan-data-fees-shake-fintech-paypal/</link>
<dc:creator><![CDATA[Valerie Harrison]]></dc:creator>
<pubDate>Fri, 18 Jul 2025 11:30:00 +0000</pubDate>
<category><![CDATA[Fintech]]></category>
<category><![CDATA[featured]]></category>
<category><![CDATA[fintech fees]]></category>
<category><![CDATA[JPMorgan]]></category>
<category><![CDATA[largest us banks]]></category>
<category><![CDATA[PayPal]]></category>
<guid isPermaLink="false">https://born2invest.com/?p=657889</guid>
<description><![CDATA[JPMorgan Chase will charge fintechs for customer data, threatening business models reliant on free access. PayPal’s stock plunged 5.7% after the news, highlighting market fears. Rising costs could hurt margins and trigger further selloffs. A looming "death cross" signals technical weakness. Investors now face a key decision: hold, sell, or buy into PayPal's uncertain future.]]></description>
<content:encoded><![CDATA[
<p>JPMorgan Chase has dealt a serious blow to the <a href="https://born2invest.com/articles/okx-integrates-paypal-crypto-europe/" target="_blank" rel="noreferrer noopener">fintech sector</a>. The largest US bank plans to charge fees for access to customer data in the future – a move that could fundamentally threaten the business models of many payment service providers. PayPal has already felt the painful effects of this new reality.</p>
<h3 class="wp-block-heading">Fintech shock: When data suddenly costs money</h3>
<p>The news hit the markets like a bolt of lightning. JPMorgan Chase, the heavyweight among US banks, is turning off the money tap: Fintech companies will now have to pay for customer data that was previously available free of charge. For payment service providers like PayPal, this means a drastic deterioration in their cost structure.</p>
<p>The core issue lies in the fact that a large number of fintech business models depend heavily on having free access to customer banking data. The introduction of sudden fees for this data could have a significant negative impact on their profit margins and potentially disrupt entire value chains. The stock market responded immediately—and with harsh consequences.</p>
<h3 class="wp-block-heading">Should investors sell immediately? Or is it worth getting started with PayPal </h3>
<p>PayPal quickly became the primary target of investor backlash in the market. On Friday, the company’s stock experienced a sharp decline, dropping by 5.7 percent and ending the day as the worst performer in the entire S&P 500 index. </p>
<p>The exceptionally high trading volume further emphasized the intense selling pressure directed at PayPal shares.</p>
<h3 class="wp-block-heading">Technical picture deteriorates dramatically</h3>
<p>The recent crash has also exacerbated the technical situation. PayPal is now trading below key moving averages, confirming its clear downtrend. Particularly threatening: A possible “death cross”—if the 50-day line falls below the 200-day line—could trigger further selling pressure.</p>
<p>The question remains: Can PayPal hold its own against the new cost structures or will the big bank offensive be the death knell for the fintech business model?</p>
<h3 class="wp-block-heading">PayPal Stock: Buy or Sell?! New PayPal analysis from July 13 provides the answer:</h3>
<p>The most recent figures released by PayPal make a clear and undeniable statement on the company’s current situation. As a result, shareholders are now faced with a pressing need to make a decision and take immediate action. The key question they must consider is whether it is wiser to buy more shares or to sell.</p>
<p>__</p>
<p><em>(Featured image by <a href="https://www.pexels.com/photo/blue-and-white-logo-guessing-game-5437587/" target="_blank" rel="noopener">Brett Jordan</a> via <a href="https://www.pexels.com/license/" target="_blank" rel="noreferrer noopener">Pexels</a>)</em></p>
<p><em>DISCLAIMER: This article was written by a third party contributor and does not reflect the opinion of Born2Invest, its management, staff or its associates. Please review our <a target="_blank" href="https://born2invest.com/disclaimer-policy/" rel="noreferrer noopener">disclaimer</a> for more information.</em></p>
<p><em>This article may include forward-looking statements. These forward-looking statements generally are identified by the words “believe,” “project,” “estimate,” “become,” “plan,” “will,” and similar expressions. These forward-looking statements involve known and unknown risks as well as uncertainties, including those discussed in the following cautionary statements and elsewhere in this article and on this site. Although the Company may believe that its expectations are based on reasonable assumptions, the actual results that the Company may achieve may differ materially from any forward-looking statements, which reflect the opinions of the management of the Company only as of the date hereof. Additionally, please make sure to read these <a target="_blank" href="https://born2invest.com/disclaimer-policy/" rel="noreferrer noopener">important disclosures</a>.</em></p>
<p><em>First published in <a href="https://www.boerse-express.com/news/articles/paypal-aktie-grossbank-setzt-fintech-sektor-unter-druck-808361" target="_blank" rel="noopener">boerse-express</a>. A third-party contributor translated and adapted the article from the original. In case of discrepancy, the original will prevail.</em></p>
<p><em>Although we made reasonable efforts to provide accurate translations, some parts may be incorrect. Born2Invest assumes no responsibility for errors, omissions or ambiguities in the translations provided on this website. Any person or entity relying on translated content does so at their own risk. Born2Invest is not responsible for losses caused by such reliance on the accuracy or reliability of translated information. If you wish to report an error or inaccuracy in the translation, we encourage you to contact us</em></p>
]]></content:encoded>
<imageurl>https://born2invest.com/wp-content/uploads/2025/07/pexels-brettjordan-5437587-740x490.jpg</imageurl><photo_credit>(Featured image by Brett Jordan via Pexels)</photo_credit><tags>featured,fintech fees,JPMorgan,largest us banks,PayPal</tags> </item>
<item>
<title>Nidec Conversion Unveils 2025–2028 ESG Plan to Drive Sustainable Transformation</title>
<link>https://born2invest.com/articles/nidec-conversion-2025-2028-esg-plan/</link>
<dc:creator><![CDATA[Jeremy Whannell]]></dc:creator>
<pubDate>Thu, 17 Jul 2025 14:30:00 +0000</pubDate>
<category><![CDATA[Impact Investing]]></category>
<category><![CDATA[climate change]]></category>
<category><![CDATA[featured]]></category>
<category><![CDATA[Nidec Conversion]]></category>
<category><![CDATA[power solutions]]></category>
<category><![CDATA[sustainable transformation]]></category>
<guid isPermaLink="false">https://born2invest.com/?p=657872</guid>
<description><![CDATA[Nidec Conversion launched its first ESG Improvement Plan (2025–2028), aiming to cut CO2 emissions, boost renewable energy use, and promote sustainable practices. The plan includes 48 strategic actions across environmental, social, and governance areas, with goals like net zero by 2050, workplace safety, community support, and transparent corporate governance to drive a sustainable energy transition.]]></description>
<content:encoded><![CDATA[
<p>Nidec Conversion, an international operator in the supply of Power Solutions, industrial automation, power quality and BESS (Battery Energy Storage Systems), has presented its first ESG Improvement Plan, summarised in the project slogan “Powering the Change, Driving Sustainability.”</p>
<p>Nidec Conversion, with production facilities in Europe, China, India, and the United States, has confirmed its commitment to promoting a sustainable energy transition across its production processes, supply chain, and product innovation, providing advanced technologies to support the industry and actively contributing to the fight against climate change.</p>
<p>“We believe that the value of our commitment to sustainable development comes through concrete actions, highlighting the importance of the environment and local communities,” said Simone Cascioli , Global HSE & ESG Director of Nidec Conversion. “This is why we have embarked on a journey that has led us today to the company’s first ESG Improvement Plan: a transparent roadmap of the objectives we intend to achieve, both inside and outside the world of Nidec Conversion.”</p>
<h3 class="wp-block-heading">Nidec Conversion’s ESG results</h3>
<p>Nidec Conversion, headquartered in Milan, Italy, has more than 2,200 employees and 11 production sites globally to support growth in sectors such as BESS, drives, and <a href="https://born2invest.com/articles/electric-cars-market-rebounds/" target="_blank" rel="noreferrer noopener">electric vehicle (EV) charging stations</a>. The company adopts an integrated approach to environmental sustainability, focusing on responsible resource management, energy efficiency, and waste reduction through the implementation of innovative solutions.</p>
<p>As part of Nidec Corporation, a global player in the motors and drives sector, Nidec Conversion offers products geared towards optimising consumption, placing them at the forefront of the energy storage sector, which includes projects in hydrogen technology, projects for the electrification of port docks and the installation of electric vehicle charging stations to accelerate the global energy transition.</p>
<p>With an initial roadmap to be implemented between now and 2028, Nidec Conversion’s ESG Improvement Plan starts with a materiality map to guide several key actions: reducing pollution from both customers’ end-use applications and Nidec Conversion’s operational activities, supporting customers and partners in achieving their decarbonization goals; ensuring a culture of sustainability, innovation, health, and safety throughout the supply chain, emphasizing positive social impacts and generating benefits for the local area and communities; and maintaining transparent and responsible corporate governance to build trust and value over the long term.</p>
<p>The company will proceed in line with the European Sustainability Reporting Standards (ESRS), achieving eight distinct ESG objectives through 48 strategic actions (23 for the Environment, 16 for Social, and nine for Governance) aligned with the 14 Sustainable Development Goals . These objectives and actions will be integrated into the company’s operations over a three-year period, from 2025 to 2028.</p>
<p>Nidec Conversion will pursue its environmental objectives by addressing key issues such as climate change , biodiversity protection and water management.</p>
<p>The company aims to achieve net zero CO2 emissions for Scope 1 and 2 by 2040 and for Scope 3 by 2050 through specific resolutions and by reassessing its supply chain to effectively reduce and control its impact on the ecosystem. The initial environmental targets include a 42% reduction in CO2 emissions for Scope 1 and 2 by 2030 and a 25% reduction in indirect emissions (Scope 3) compared to fiscal year 2022 emissions.</p>
<p>This transition will be fueled by a rapid shift to renewable energy for business activities and operations, with the goal of converting 50% of Nidec Conversion’s total energy needs to renewable electricity by 2030.</p>
<p>Powering the Change, Driving Sustainability also aims to generate a positive social impact , as Nidec Conversion is committed to creating a corporate culture based on health and safety, respect, and equal opportunities, emphasizing the importance of people’s contributions within the organization and throughout the value chain. The company has continued its commitment to safety with the goal of eliminating fatal accidents and serious injuries at work, promoting a proactive safety culture through employee engagement.</p>
<p>Nidec Conversion also actively supports local community development through educational programs, field initiatives and strategic partnerships , enabling the company to advance its social goals in a way that is visible to the groups it benefits, with a particular focus on human rights, labor practices and community development to ensure equal opportunities in all aspects of the workplace, business operations and service provision.</p>
<p>Finally, Nidec adopts the highest standards of corporate governance , ensuring transparent, responsible, and ethical management, aimed at creating lasting value for all stakeholders and strengthening the company’s trust and credibility over the long term. This integrated approach to sustainability is monitored through comprehensive systems that track key performance indicators, with regular internal reviews and annual third-party audits.</p>
<p>Nidec Conversion’s Sustainability Plan has been structured to be updated periodically following the first three years of operation, with the inclusion of new objectives and monitoring of the achievement of previous milestones, as defined by the ESG Improvement Plan itself.</p>
<p>__</p>
<p><em>(Featured image by <a href="https://unsplash.com/photos/a-man-pumping-gas-into-his-car-at-a-gas-station-owAi6NkSnW8" target="_blank" rel="noopener">Zaptec</a> via <a href="https://unsplash.com/license" target="_blank" rel="noreferrer noopener">Unsplash</a>)</em></p>
<p><em>DISCLAIMER: This article was written by a third party contributor and does not reflect the opinion of Born2Invest, its management, staff or its associates. Please review our </em><a target="_blank" href="https://born2invest.com/disclaimer-policy/" rel="noreferrer noopener"><em>disclaimer</em></a><em> for more information.</em></p>
<p><em>This article may include forward-looking statements. These forward-looking statements generally are identified by the words “believe,” “project,” “estimate,” “become,” “plan,” “will,” and similar expressions. These forward-looking statements involve known and unknown risks as well as uncertainties, including those discussed in the following cautionary statements and elsewhere in this article and on this site. Although the Company may believe that its expectations are based on reasonable assumptions, the actual results that the Company may achieve may differ materially from any forward-looking statements, which reflect the opinions of the management of the Company only as of the date hereof. Additionally, please make sure to read these </em><a target="_blank" href="https://born2invest.com/disclaimer-policy/" rel="noreferrer noopener"><em>important disclosures</em></a><em>.</em></p>
<p><em>First published in <a href="https://esgnews.it/governance/nidec-conversion-pubblica-il-suo-primo-piano-di-sostenibilita-triennale/" target="_blank" rel="noopener">ESG NEWS</a>. A third-party contributor translated and adapted the article from the original. In case of discrepancy, the original will prevail.</em></p>
<p><em>Although we made reasonable efforts to provide accurate translations, some parts may be incorrect. Born2Invest assumes no responsibility for errors, omissions or ambiguities in the translations provided on this website. Any person or entity relying on translated content does so at their own risk. Born2Invest is not responsible for losses caused by such reliance on the accuracy or reliability of translated information. If you wish to report an error or inaccuracy in the translation, we encourage you to contact us</em>.</p>
]]></content:encoded>
<imageurl>https://born2invest.com/wp-content/uploads/2025/07/zaptec-owAi6NkSnW8-unsplash-740x490.jpg</imageurl><photo_credit>(Featured image by Zaptec via Unsplash)</photo_credit><tags>climate change,featured,Nidec Conversion,power solutions,sustainable transformation</tags> </item>
<item>
<title>Crypto Markets Surge on Inflation Optimism and Rate Cut Hopes</title>
<link>https://born2invest.com/articles/crypto-markets-surge-inflation-optimism/</link>
<dc:creator><![CDATA[Sharon Harris]]></dc:creator>
<pubDate>Thu, 17 Jul 2025 13:30:00 +0000</pubDate>
<category><![CDATA[Crypto]]></category>
<category><![CDATA[bitcoin]]></category>
<category><![CDATA[crypto investors]]></category>
<category><![CDATA[crypto markets]]></category>
<category><![CDATA[crypto trading]]></category>
<category><![CDATA[featured]]></category>
<guid isPermaLink="false">https://born2invest.com/?p=657859</guid>
<description><![CDATA[Crypto markets show resilience as US inflation data sparks optimism. Bitcoin holds at $118,000, while Ether jumps 6.44% on ETF inflows and a new stablecoin law. Dogecoin rises 5.56%, with other altcoins also gaining. Strong Bitcoin ETF inflows and a possible Fed rate cut in September suggest growing investor confidence and potential market momentum.]]></description>
<content:encoded><![CDATA[
<p>The crypto markets are currently proving resilient: While the <a href="https://born2invest.com/articles/bitcoin-above-120k-next-breakout/" target="_blank" rel="noreferrer noopener">Bitcoin price</a> remains stable at around $118,000, the latest US inflation data is creating an optimistic mood among investors. </p>
<p>The core Consumer Price Index (CPI) rose by just 0.1% month-on-month in June – the fifth consecutive month of such low growth. This is fueling speculation that the US Federal Reserve (Fed) could cut interest rates in September. For you as a crypto investor, this could mean that even more capital will soon flow into the market.</p>
<h3 class="wp-block-heading">Ether and Dogecoin as winners of the day</h3>
<p>Ether (ETH) benefited particularly strongly: The price jumped above the $3,100 mark and recently gained 6.44%. This was due not only to positive market data but also to strong inflows into Ether spot ETFs. Furthermore, a recently passed stablecoin law in the US is adding to the excitement, as it underscores the importance of Ethereum as a foundation for tokenized dollars.</p>
<p>Dogecoin (DOGE) also saw a solid gain, rising 5.56% during the day. This brings Dogecoin’s weekly gain to around 15%. The meme coin remains popular with many investors and demonstrates that even fun projects in the crypto markets can generate returns.</p>
<h3 class="wp-block-heading">Other altcoins with solid gains</h3>
<p>In addition to Ether and Dogecoin, other major cryptocurrencies also gained ground: Solana (SOL) remained stable at $167 (+5.14%), while XRP traded at around $2.95, up 2.67%. BNB, Cardano, and Shiba Inu also performed well, benefiting from the overall positive sentiment in the crypto markets.</p>
<h3 class="wp-block-heading">Strong inflows into Bitcoin ETFs</h3>
<p>In another sign of continued institutional investor interest, US spot Bitcoin ETFs are recording net inflows for the ninth consecutive day. On Tuesday alone, $403 million was invested. This demonstrates that large investors continue to bet on the crypto market despite the uncertainties in the stock market.</p>
<h3 class="wp-block-heading">Conclusion: Interest rate cut could bring new momentum on the crypto markets</h3>
<p>The latest US inflation data and the prospect of an interest rate cut are providing tailwind for the crypto markets. Ether and Dogecoin have benefited particularly from this. If the Fed does indeed cut interest rates in September, this could herald a new rally for you as an investor. It remains exciting to see how the markets develop – but the signs currently point to growth and optimism.</p>
<p>__</p>
<p><em>(Featured image by <a href="https://www.pexels.com/photo/a-cryptocurrency-data-on-laptop-screen-5831662/" class="broken_link" target="_blank" rel="noopener">AlphaTradeZone</a> via <a href="https://www.pexels.com/license/" target="_blank" rel="noreferrer noopener">Pexels</a>)</em></p>
<p><em>DISCLAIMER: This article was written by a third party contributor and does not reflect the opinion of Born2Invest, its management, staff or its associates. Please review our <a target="_blank" href="https://born2invest.com/disclaimer-policy/" rel="noreferrer noopener">disclaimer</a> for more information.</em></p>
<p><em>This article may include forward-looking statements. These forward-looking statements generally are identified by the words “believe,” “project,” “estimate,” “become,” “plan,” “will,” and similar expressions. These forward-looking statements involve known and unknown risks as well as uncertainties, including those discussed in the following cautionary statements and elsewhere in this article and on this site. Although the Company may believe that its expectations are based on reasonable assumptions, the actual results that the Company may achieve may differ materially from any forward-looking statements, which reflect the opinions of the management of the Company only as of the date hereof. Additionally, please make sure to read these <a target="_blank" href="https://born2invest.com/disclaimer-policy/" rel="noreferrer noopener">important disclosures</a>.</em></p>
<p><em>First published in <a href="https://block-builders.de/krypto-maerkte-im-aufwind-ether-und-dogecoin-fuehren-bitcoin-bleibt-stabil-zinssenkung-in-sicht/" target="_blank" rel="noopener">BLOCK-BUILDERS.DE</a>. A third-party contributor translated and adapted the article from the original. In case of discrepancy, the original will prevail.</em></p>
<p><em>Although we made reasonable efforts to provide accurate translations, some parts may be incorrect. Born2Invest assumes no responsibility for errors, omissions or ambiguities in the translations provided on this website. Any person or entity relying on translated content does so at their own risk. Born2Invest is not responsible for losses caused by such reliance on the accuracy or reliability of translated information. If you wish to report an error or inaccuracy in the translation, we encourage you to contact us</em></p>
]]></content:encoded>
<imageurl>https://born2invest.com/wp-content/uploads/2025/07/pexels-alphatradezone-5831662-740x490.jpg</imageurl><photo_credit>(Featured image by AlphaTradeZone via Pexels)</photo_credit><tags>bitcoin,crypto investors,crypto markets,crypto trading,featured</tags> </item>
<item>
<title>Gut-Derived Molecule Identified as Early Marker and Driver of Atherosclerosis</title>
<link>https://born2invest.com/articles/atherosclerosis-gut-derived-molecules/</link>
<dc:creator><![CDATA[Eva Wesley]]></dc:creator>
<pubDate>Thu, 17 Jul 2025 12:30:00 +0000</pubDate>
<category><![CDATA[Biotech]]></category>
<category><![CDATA[atherosclerosis]]></category>
<category><![CDATA[cnic study]]></category>
<category><![CDATA[featured]]></category>
<category><![CDATA[gut-derived molecule]]></category>
<category><![CDATA[la Caixa Foundation]]></category>
<guid isPermaLink="false">https://born2invest.com/?p=657849</guid>
<description><![CDATA[A CNIC-led study published in Nature identifies imidazole propionate (ImP), a gut-derived metabolite, as a blood biomarker and causal agent of early atherosclerosis. ImP activates systemic inflammation via the I1R receptor. Blocking I1R in animal models reduces disease progression, opening doors for early diagnosis and targeted treatment, beyond traditional risk factors like cholesterol.]]></description>
<content:encoded><![CDATA[
<p>Cardiovascular diseases continue to be the leading cause of death worldwide. In many cases, they are caused by atherosclerosis, an inflammatory process that hardens and narrows arteries due to the <a href="https://born2invest.com/articles/acbp-fat-burning-tissue-suppression/" target="_blank" rel="noreferrer noopener">accumulation of fat</a> in their walls. Despite controlling classic risk factors such as high cholesterol, hypertension, and smoking, it remains crucial to detect the disease in its early stages to prevent serious complications.</p>
<p>Along these lines, a study led by the National Center for Cardiovascular Research (CNIC) and published in the journal Nature has identified a new blood biomarker that could revolutionize the early diagnosis of atherosclerosis . This is imidazole propionate (ImP), a metabolite generated by the intestinal microbiota, whose presence in blood is associated with early disease activity, even in apparently healthy people.</p>
<h3 class="wp-block-heading">CNIC-led study reveals imidazole propionate as both a diagnostic biomarker and causal agent of atherosclerosis, paving the way for early detection and new treatments</h3>
<p>“This metabolite is produced exclusively by gut bacteria,” explained Annalaura Mastrangelo, a CNIC researcher and first author of the study . “In this work, we have seen that its presence in blood is linked to the development of active atherosclerosis in apparently healthy people.”</p>
<p>The most notable aspect of this discovery, according to Mastrangelo, is that “detecting this marker in blood represents a major advantage given that current tests require complex and expensive advanced imaging techniques that are not covered by social security. ImP levels in blood offer a marker with diagnostic value to facilitate the identification of healthy people with active atherosclerosis and enable early treatment.”</p>
<p>But the study not only points to ImP as an early marker of the disease, but goes a step further by identifying it as an agent actively involved in its development . “We not only observed that ImP is elevated in people with atherosclerosis, but that it is a causal agent of the disease,” stated Iñaki Robles-Vera, also first author of the study. “ImP consumption caused the appearance of plaques in the arteries in animal models of atherosclerosis. ImP activates the type 1 imidazoline receptor (I1R), generating an increase in systemic inflammation that contributes to the development of atherosclerosis.”</p>
<p>David Sancho, head of the CNIC’s Immunobiology Laboratory and project leader , emphasizes the significance of this finding: “This discovery is important because it opens up a new avenue for treatment.”</p>
<p>According to Sancho, experiments conducted in animal models show that “the use of I1R receptor blockers prevents the induction of atherosclerosis by ImP and reduces the progression of atherosclerosis in mouse models where the disease is induced with a high-cholesterol diet. This opens up the future possibility of a combined treatment of I1R blockade with the blockade of cholesterol production to achieve an effect that we hope will be synergistic and prevent the development of atherosclerosis.”</p>
<p>Furthermore, Sancho emphasizes that “these findings open up new possibilities for early diagnosis and personalized, early treatment of atherosclerosis. Thus, instead of focusing solely on cholesterol and other traditional factors, the presence of ImP in blood could be analyzed in the future as a risk factor. At the CNIC, we are working to develop drugs that block the harmful effects of ImP.”</p>
<p>Although led by the CNIC, this work represents an extensive international collaboration, in which institutions such as the Mount Sinai Fuster Heart Hospital and the Icahn School of Medicine at Mount Sinai (USA), the Jiménez Díaz Foundation Health Research Institute, the Autonomous University of Madrid, the Biomedical Research Network Center for Cardiovascular Diseases (CIBERCV), the University of Gothenburg (Sweden), the University of Athens (Greece), Inmunotek SL, the University of Michigan (USA), the Hospital de La Princesa, the Center for Metabolomics and Bioanalysis (CEMBIO) of the CEU San Pablo University, the University of Heidelberg (Germany) and the Sols-Morreale Biomedical Research Institute (IIBM-CSIC) have participated.</p>
<p>The research was supported by the “la Caixa” Foundation, through its CaixaResearch Health Research Call, with funding of €967,620.20.</p>
<p>__</p>
<p><em>(Featured image by <a href="https://unsplash.com/photos/human-heart-illustration-z8_-Fmfz06c" target="_blank" rel="noopener">Robina Weermeijer</a></em> <em>via <a href="https://unsplash.com/license" target="_blank" rel="noreferrer noopener">Unsplash</a>)</em></p>
<p><em>DISCLAIMER: This article was written by a third party contributor and does not reflect the opinion of Born2Invest, its management, staff or its associates. Please review our <a target="_blank" href="https://born2invest.com/disclaimer-policy/" rel="noreferrer noopener">disclaimer</a> for more information.</em></p>
<p><em>This article may include forward-looking statements. These forward-looking statements generally are identified by the words “believe,” “project,” “estimate,” “become,” “plan,” “will,” and similar expressions. These forward-looking statements involve known and unknown risks as well as uncertainties, including those discussed in the following cautionary statements and elsewhere in this article and on this site. Although the Company may believe that its expectations are based on reasonable assumptions, the actual results that the Company may achieve may differ materially from any forward-looking statements, which reflect the opinions of the management of the Company only as of the date hereof. Additionally, please make sure to read these <a target="_blank" href="https://born2invest.com/disclaimer-policy/" rel="noreferrer noopener">important disclosures</a>.</em></p>
<p><em>First published in <a href="https://gacetamedica.com/investigacion/biomarcador-bacteriano-sangre-detectar-aterosclerosis-temprana/" target="_blank" rel="noopener">GACETA MEDICA</a>. A third-party contributor translated and adapted the article from the original. In case of discrepancy, the original will prevail.</em></p>
<p><em>Although we made reasonable efforts to provide accurate translations, some parts may be incorrect. Born2Invest assumes no responsibility for errors, omissions or ambiguities in the translations provided on this website. Any person or entity relying on translated content does so at their own risk. Born2Invest is not responsible for losses caused by such reliance on the accuracy or reliability of translated information. If you wish to report an error or inaccuracy in the translation, we encourage you to contact us</em></p>
]]></content:encoded>
<imageurl>https://born2invest.com/wp-content/uploads/2025/07/robina-weermeijer-z8_-Fmfz06c-unsplash-740x490.jpg</imageurl><photo_credit>(Featured image by Robina Weermeijer via Unsplash)</photo_credit><tags>atherosclerosis,cnic study,featured,gut-derived molecule,la Caixa Foundation</tags> </item>
<item>
<title>ORA Technologies Secures $7.5M from Local Investors, Boosting Morocco’s Tech Independence</title>
<link>https://born2invest.com/articles/ora-technologies-7-5m-local-investors/</link>
<dc:creator><![CDATA[Helene Lindbergh]]></dc:creator>
<pubDate>Thu, 17 Jul 2025 11:30:00 +0000</pubDate>
<category><![CDATA[Africa]]></category>
<category><![CDATA[azur innovation fund]]></category>
<category><![CDATA[featured]]></category>
<category><![CDATA[Moroccan investors]]></category>
<category><![CDATA[ora cash]]></category>
<category><![CDATA[ora technologies]]></category>
<guid isPermaLink="false">https://born2invest.com/?p=657836</guid>
<description><![CDATA[ORA Technologies, a Moroccan startup offering digital services Kooul and ORA Cash, raised $7.5M in Series A funding from local investors. This milestone reflects growing autonomy in Morocco's tech ecosystem. The funds will expand operations and reinforce digital infrastructure, signaling increased local support for innovation in underserved markets and reduced reliance on foreign capital.]]></description>
<content:encoded><![CDATA[
<p>Moroccan startup ORA Technologies announces a $7.5 million Series A funding round, raised entirely from local investors. This financing illustrates the gradual evolution of the <a href="https://born2invest.com/articles/ai-inclusive-morocco-citizen-centered/" target="_blank" rel="noreferrer noopener">Moroccan technology ecosystem</a> toward greater autonomy and structure.</p>
<h3 class="wp-block-heading">ORA Technologies, a startup operating in digital proximity services, has raised $7.5 million in Series A funding</h3>
<p>The operation, led by Azur Innovation Fund in partnership with other Moroccan investors, marks a significant step forward for local innovation financing.</p>
<p>Founded with the objective of deploying digital solutions adapted to field needs, ORA Technologies offers two main services: Kooul, a food delivery application, and ORA Cash, a digital wallet facilitating cash collection in e-commerce transactions.</p>
<p>According to its founder, Omar Alami, this fundraising reflects recognition of the efforts made to adapt digital technology to local realities. It will allow the startup to consolidate its logistics infrastructure and strengthen the penetration of its services in the Moroccan market.</p>
<p>“This fundraising is much more than just funding. It is a strong signal that the Moroccan ecosystem is taking a step forward and providing the means to support innovative projects rooted in local reality,” he said on this occasion.</p>
<p>In a context where African tech remains largely dependent on foreign funding, the 100% Moroccan origin of this fundraising is a notable fact. It reflects an emerging trend of involving national capital in supporting innovative companies. ORA Technologies is developing according to a logic of progressive growth, with solutions designed to meet specific needs, particularly in areas still underserved by traditional digital players.</p>
<h3 class="wp-block-heading">Challenges for the Moroccan tech ecosystem</h3>
<p>This operation could encourage other startups to seek similar financing locally. It highlights the role that Moroccan funds can play in structuring the national ecosystem and creating a more resilient entrepreneurial fabric.</p>
<p>The announcement comes amid a public strategy for digitalization, illustrated by recent initiatives in agritech, digital education, and blockchain, led by public and private institutions. The $7.5 million raised is expected to be used to expand delivery activities via Kooul and boost the adoption of ORA Cash, particularly in local e-commerce. These services target markets that are still underserved by traditional payment and logistics solutions.</p>
<p>__</p>
<p><em>(Featured image by <a href="https://unsplash.com/photos/woman-holding-silver-iphone-6-SpVHcbuKi6E" target="_blank" rel="noopener">Firmbee.com</a> via <a href="https://unsplash.com/license" target="_blank" rel="noreferrer noopener">Unsplash</a>)</em></p>
<p><em>DISCLAIMER: This article was written by a third party contributor and does not reflect the opinion of Born2Invest, its management, staff or its associates. Please review our <a target="_blank" href="https://born2invest.com/disclaimer-policy/" rel="noreferrer noopener">disclaimer</a> for more information.</em></p>
<p><em>This article may include forward-looking statements. These forward-looking statements generally are identified by the words “believe,” “project,” “estimate,” “become,” “plan,” “will,” and similar expressions. These forward-looking statements involve known and unknown risks as well as uncertainties, including those discussed in the following cautionary statements and elsewhere in this article and on this site. Although the Company may believe that its expectations are based on reasonable assumptions, the actual results that the Company may achieve may differ materially from any forward-looking statements, which reflect the opinions of the management of the Company only as of the date hereof. Additionally, please make sure to read these <a target="_blank" href="https://born2invest.com/disclaimer-policy/" rel="noreferrer noopener">important disclosures</a>.</em></p>
<p><em>First published in <a href="https://leseco.ma/business/startups-ora-technologies-leve-75-millions-de-dollars.html" target="_blank" rel="noopener">LES ECO.ma</a></em>.<em> A third-party contributor translated and adapted the article from the original. In case of discrepancy, the original will prevail.</em></p>
<p><em>Although we made reasonable efforts to provide accurate translations, some parts may be incorrect. Born2Invest assumes no responsibility for errors, omissions or ambiguities in the translations provided on this website. Any person or entity relying on translated content does so at their own risk. Born2Invest is not responsible for losses caused by such reliance on the accuracy or reliability of translated information. If you wish to report an error or inaccuracy in the translation, we encourage you to contact us</em></p>
]]></content:encoded>
<imageurl>https://born2invest.com/wp-content/uploads/2025/07/firmbee-com-SpVHcbuKi6E-unsplash-740x490.jpg</imageurl><photo_credit>(Featured image by Firmbee.com via Unsplash)</photo_credit><tags>azur innovation fund,featured,Moroccan investors,ora cash,ora technologies</tags> </item>
<item>
<title>Bitcoin Stabilizes Above $120K: Consolidation Signals Before Next Breakout</title>
<link>https://born2invest.com/articles/bitcoin-above-120k-next-breakout/</link>
<dc:creator><![CDATA[Sharon Harris]]></dc:creator>
<pubDate>Wed, 16 Jul 2025 13:30:00 +0000</pubDate>
<category><![CDATA[Crypto]]></category>
<category><![CDATA[Bitcoin investors]]></category>
<category><![CDATA[bitcoin price]]></category>
<category><![CDATA[btc]]></category>
<category><![CDATA[dealer gamma]]></category>
<category><![CDATA[featured]]></category>
<guid isPermaLink="false">https://born2invest.com/?p=657809</guid>
<description><![CDATA[Bitcoin recently surged past $123,000 but may consolidate between $120,000 and $130,000. Dealer gamma from options trading is stabilizing price swings, and technical indicators show continued strength. Favorable macroeconomic conditions support long-term growth, though immediate gains may slow. Investors are urged to stay patient, refine strategies, and prepare for a potential breakout.]]></description>
<content:encoded><![CDATA[
<p>In recent days, Bitcoin (BTC) has <a href="https://born2invest.com/articles/bitcoin-new-highs-usd-euro-limited-gains/" target="_blank" rel="noreferrer noopener">reached a new milestone</a>, briefly rising above the $123,000 mark. But despite the optimistic sentiment, the price rally may stall for the time being. Experts expect a consolidation between $120,000 and $130,000. Here’s why.</p>
<h3 class="wp-block-heading">Dealer Gamma: Options influence the market</h3>
<p>A key reason for the expected sideways movement is the so-called “dealer gamma.” According to recent data, market participants trading Bitcoin options are particularly active in the $120,000 to $130,000 range. </p>
<p>Many options traders hold positions that require them to react to both falling and rising prices within this price range—buying Bitcoin when the price falls and selling when it rises. This stabilizes the Bitcoin price within this range, making larger upside or downside swings less likely.</p>
<h3 class="wp-block-heading">Technical indicators show no weakness for Bitcoin</h3>
<p>A look at the key technical indicators also points to consolidation. The Relative Strength Index (RSI) and the Moving Average Convergence/Divergence (MACD) show no signs of bearish divergence. </p>
<p>The moving averages (50-, 100-, and 200-day lines) also remain clearly bullish. This suggests that the uptrend remains intact – albeit without any immediate explosive upward movements.</p>
<h3 class="wp-block-heading">Macroeconomic conditions are right</h3>
<p>The general market situation is currently extremely favorable for Bitcoin. US policymakers are focusing on low interest rates, while stock markets are at record highs. </p>
<p>This “Goldilocks” situation is providing tailwind, but is inhibiting short-term price surges due to already high expectations. Many investors are waiting and preferring to hedge within the current price range.</p>
<h3 class="wp-block-heading">Conclusion: Patience is required</h3>
<p>Even though the signs point to long-term growth, Bitcoin could fluctuate between $120,000 and $130,000 in the coming weeks. </p>
<p>For you as an investor, this means using this time to rethink your strategy and prepare for the next major breakout. Consolidation offers opportunities—especially for those who closely monitor the market.</p>
<p>__</p>
<p><em>(Featured image by </em><a href="https://www.pexels.com/photo/cash-on-a-stock-market-17977104/" class="broken_link" target="_blank" rel="noopener"><em>beyzahzah</em></a><em> via <a href="https://www.pexels.com/license/" target="_blank" rel="noreferrer noopener">Pexels</a>)</em></p>
<p><em>DISCLAIMER: This article was written by a third party contributor and does not reflect the opinion of Born2Invest, its management, staff or its associates. Please review our <a target="_blank" href="https://born2invest.com/disclaimer-policy/" rel="noreferrer noopener">disclaimer</a> for more information.</em></p>
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<p><em>First published in <a href="https://block-builders.de/bitcoin-kurs-konsolidierung-zwischen-120-000-und-130-000-us-dollar-drei-gruende-sprechen-dafuer/" target="_blank" rel="noopener">BLOCK-BUILDERS.DE</a>. A third-party contributor translated and adapted the article from the original. In case of discrepancy, the original will prevail.</em></p>
<p><em>Although we made reasonable efforts to provide accurate translations, some parts may be incorrect. Born2Invest assumes no responsibility for errors, omissions or ambiguities in the translations provided on this website. Any person or entity relying on translated content does so at their own risk. Born2Invest is not responsible for losses caused by such reliance on the accuracy or reliability of translated information. If you wish to report an error or inaccuracy in the translation, we encourage you to contact us</em></p>
]]></content:encoded>
<imageurl>https://born2invest.com/wp-content/uploads/2025/07/pexels-beyzahzah-89810429-17977104-740x490.jpg</imageurl><photo_credit>(Featured image by beyzahzah via Pexels)</photo_credit><tags>Bitcoin investors,bitcoin price,btc,dealer gamma,featured</tags> </item>
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