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<title>The 8 Mistakes Guaranteed to Doom Your Corporate Video Production</title>
<link>https://afgcumj.info/the-8-mistakes-guaranteed-to-doom-your-corporate-video-production/</link>
<comments>https://afgcumj.info/the-8-mistakes-guaranteed-to-doom-your-corporate-video-production/#comments</comments>
<pubDate>Fri, 26 May 2023 22:36:01 +0000</pubDate>
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<description><![CDATA[INTRODUCTION It’s been a truly amazing journey. I’ve been in the video and multimedia production business since 1981 and in my 30+ years in the business, I’ve seen some absolutely incredible leaps in the industry. To put video in historical perspective, it was only 22 years before I took the plunge into professional video that [...]]]></description>
<content:encoded><![CDATA[<div id="article-content">
INTRODUCTION
It’s been a truly amazing journey. I’ve been in the video and multimedia production business since 1981 and in my 30+ years in the business, I’ve seen some absolutely incredible leaps in the industry. To put video in historical perspective, it was only 22 years before I took the plunge into professional video that Sony, Matsushita, Toshiba, and JVC introduced helical-scan recording, which is the method used since to record on video tape recorders. It took almost the entire subsequent 22-year span to bring these helical scan recorders into the home.
When I started in video production in 1981, consumer video recording was in its infancy. Most American homes did not have a VCR. VHS was still battling Betamax (what’s that?!) for supremacy in the home video format wars. Tape (huh?) was the staple of industrial and advertising video production and 2″ “Quad” machines (what??) were what the “real” broadcast studios used for their best quality editing and studio work. Field cameras capable of producing the best broadcast-quality pictures cost more than most houses at the time. (And now these have been surpassed in quality by today’s consumer camcorders.) The CD-Rom had not yet come on the scene, and internet use was years away. Compressed video and streaming on web sites were barely the proverbial “figment” of someone’s imagination. DVDs? HDTV? You’re kidding!
Yet despite the incredible technological advances over the decades, many things have remained constant. The need to capture and retain audience interest, tell a story, and accomplish one’s objectives were all critical to effectively communicating then, and remain so today.
And as technological advances have brought affordable high-quality video and multimedia into the hands of the neophyte, the need to use them “correctly” has remained. Just because you’ve got a paint brush, that doesn’t make you Rembrandt!
Let’s take a look at some of the mistakes still made in workplace corporate video and multimedia programs:
The 8 Mistakes Guaranteed to DOOM Your Corporate Video or Multimedia Project:
MISTAKE 1. DON’T BOTHER TO IDENTIFY YOUR AUDIENCE (OR TO CONSTANTLY KEEP IT IN MIND)
This is the first and foremost rule of creating any kind of communications program, yet it is amazing how often it gets violated. This rule is certainly not unique to video or multimedia programming. In all forms of audio and visual communication, it is imperative to develop a precise definition of the target audience – and remember it.
Market research firms and departments spend billions of dollars annually to determine who will receive a message so that proper product placement, advertising and promotions can be done. And it is money well spent.
Yet we often see companies approaching their video and/or multimedia projects with a “Ready, Fire, Aim” approach. They use a shotgun when a rifle is called for. They try to appeal to several audiences with the hope that the program will serve multiple purposes. Remember, when you try to appeal to everybody, you appeal to nobody.
While the same basic program can sometimes be used for different audiences, it is recommended that different variations or versions be developed for those different groups. It’s a simple matter to re-edit or re-narrate portions of a production. However, efficiency demands that this is planned from the beginning of the project.
So remember to plan the project with your audience in mind. Know what their level of expertise or experience is with the topic. This will avoid the problem of shooting too low (e.g. wasting their time showing or telling them something they know) or too high (losing them because you assume a level of expertise they haven’t yet attained).
MISTAKE 2. DON’T PRE-DETERMINE YOUR OBJECTIVE
This goes hand-in-hand with the first item. In addition to knowing who you are talking to, you need to know what you want them to do or feel after the program has been delivered.
Whenever possible, the objective should be quantifiable. It is certainly easier to measure results in the area of training. As any good training professional knows, pre- and post-training assessment tests can quantify the results of a training program.
Similarly, for sales and marketing or communications, detailed testing and statistics can be gathered about project awareness and attitudes before and after the presentation of the overall program package. But each of those probably aren’t the real desired results – the true goal is pumping up the sales figures.
As in training, it is desirable to measure the effectiveness the sales or communications program has in meeting the stated goals.
There is a problem, however. Measurement of the specific impact of the video or multimedia program is difficult, as the production is typically not used in isolation. Instead it is usually part of a package of other material delivered in conjunction with the video or multimedia program.
Ideally, we would like to emulate large consumer companies, where extensive market research provides detailed analysis of specific advertising and promotional techniques. They can isolate the effects of individual components of an overall brand marketing strategy, for example. But this requires an extensive historical background and a very large sample size to help isolate variables and establish causal relationships.
However, this is more problematic in the business-to-business world.
B to B companies rarely have the historical data to statistically isolate the cause and effect relationships of individual marketing components. This is compounded because a new product or service introduction is often where we see the merger of these packages of video, trade show booth, collateral and trade publication advertising. This renders historical comparisons largely irrelevant.
The opportunity to measure program effectiveness is not impossible, however. Anecdotal evidence can be gathered from clients as to what portions of the total package made the biggest impact. This can even be formally quantified through the use of surveys. Mix in a good portion of industry experience and common sense, and the sales or marketing exec can often get a pretty good feel for the impact of the video or multimedia portion of the campaign, as well as the other individual components.
MISTAKE 3. JUST ASSUME THAT VIDEO OR MULTIMEDIA IS THE SOLUTION TO YOUR PROBLEM
Not all problems can be solved through the use of video and multimedia, so that is why it is so important to understand the answers to #1 and #2 above.
In the area of sales and marketing, video and multimedia can be an important strategic component in the mix. In other areas, such a skills training, a video presentation might be just the ticket to be able to demonstrate proper technique to newly hired or promoted people.
In general, video and multimedia projects are best used where showing the product, service or process is advised. In sales and marketing, a particularly effective use is to show products in use that are impractical to bring to the prospective client for a demonstration. Over the years, we have done programs showing hotels, large assembly line robots, clean room processes, exercise programs, and many other areas where a demonstration in an office of the product or service is just not practical.
In areas involving interpersonal skills, such as management training, video might be a part of the solution. Establishing the groundwork in an area could be an excellent use of video, especially if there will be many employees over time who require this training. But for smaller groups, or for brief periods of time, role playing and other techniques could be warranted, whereas video and multimedia would not.
MISTAKE 4. TAKE THE ATTITUDE THAT “IT’S JUST A CORPORATE VIDEO”
Let’s face facts: your audience is comprised of sophisticated television and media viewers. According to Nielsen Research, the average American watches 4 hours and 35 minutes of TV each day.
With your viewers constantly bombarded with video images, they are quite jaded to “ordinary” video. They are sophisticated consumers of the media, so do not think that you they will excuse shoddy production values if you want to deliver an effective message.
The obvious implication is that the more important the idea you wish to communicate, the greater the reason to have your video or multimedia project professionally produced. If it’s worth doing, it’s worth doing well.
I will be the first to admit that there are projects that are exceptions to the “it’s only corporate video” rule. If you are just recording a technical seminar or other “mind dump” for future new hires or people that are out of town, then by all means set up the camcorder in the back of the room and let it run. But even if that is the case, please see rule #7, below.
Now that we’ve addressed the pre-production issues, let’s examine some major production gaffes that will doom your production:
MISTAKE 5. SKIP THE LIGHTING AND OTHER EQUIPMENT THAT WILL REALLY MAKE THE IMAGE “POP”
The current level of electronic technology is truly extraordinary. Home camcorders are easy to use and affordable, and everyone fancies himself or herself a TV director. But as good as these cameras have become, a professional, high-impact look will only come when additional lighting and other equipment are applied. Even current reality shows are supplemented by lots of lighting instruments and other gear specially designed to make the shots look good.
Knowing how to light is a complete art and science unto itself. If you were to review the movie credits at the end of a major motion picture (without animation or special effects) over half the people would be involved in lighting and related areas to make the image look just right.
Of course, we’re not trying to duplicate “Gone with the Wind” here, but remember that the image that you show, is the image that represents YOU.
In addition to lighting instruments, some of the gear that might be called into play includes soft lights, gels, reflectors, bounce cards, cookies, scrims and light diffusion.
In one shoot we did featuring Steve Young of 49er fame, we used 2 big soft lights as the primary lighting source. We have also have other “harder” (e.g. not soft) lights above and to the left of this image – including fill and back lights.
A light cutter at the top center is used to keep too much light from flooding the background.
In another shoot outdoors, we sued a large reflector to the side of the subject along with a fog machine. The reflector is used to redirect sunlight for an outdoor shoot. We also used a half flag, used to block and diffuse some of the light coming from a large light (yes, you can use lights outdoors).
While such an array of lighting and grip equipment is typically not available for shooting corporate video on your own, it can enhance the image dramatically. And if your budget does not allow a complete video production crew to shoot the video, freelance lighting directors with rental equipment are available, and that could give a corporate video a look that will set it apart from other more amateurish efforts.
MISTAKE 6. DON’T USE A TRIPOD OR OTHER CAMERA SUPPORT
The pros know that a steady camera is critical to getting a good, interesting image. If the camera is bouncing around, the viewer gets distracted and often, annoyed. If the viewer’s mind is busy following the subject around the screen, it won’t be concentrating on your message.
At certain times, a moving camera becomes an art form, such as is seen in music videos. But corporate videos are not music videos. Keep the camera on the tripod and keep the camera movements smooth.
When the pros shoot, there are a wide variety of camera mounts available for image stabilization. These include various sizes of tripods, jib arms, cranes, dollies and a Steadicam.
In some shoots we might use a dolly, with the camera operator on board, and the dolly grip pushing it on tracks. The dolly tracks movement smoothly, but due to the expense of rental and the two people needed to operate it, it can be a pricey addition to the program.
We often use a jib arm to make swooping and climbing shots of a store facade, a factory floor, etc. The jib can be rented in various sizes and can create an almost 3D look. It needs a trained operator.
While the jib can move extensively around a subject, for true 3D views, a Steadicam is called for. This is a specialized harness that needs to be used by an experienced camera operator. It can give dramatic looks at the subject, including moving smoothly around them for 360 degrees or more. Unless you have a Steadicam and trained operator, don’t follow your subject around with the camera – leave it to the pros.
MISTAKE 7. USE THE CAMERA MICROPHONE TO RECORD THE AUDIO
The rapid improvement and compactness of video is also manifested in the audio that accompanies it. Camcorders today record excellent sound. But there is a problem.
The problem is that the sound source closest to the camcorder microphone will be recorded best. And this may not be what you want recorded.
Have you ever set up a camcorder in the back of the room to record a live seminar and listened to the result? Isn’t it amazing how the comments, coughs and collisions in the back of the room sound so clear – and the speaker is unintelligible at those points?
I simply can’t count the number of times people have come to us to ask if we can enhance the audio from just such presentations, and other live events as well.
In short, the answer is unfortunately “No.” We can not bring out audio that essentially is not there.
What is the solution? It’s all just a matter of microphone placement. In such a situation, you should invest in a lavaliere microphone for the presenter to wear. The mic is then in place less than a foot from the presenter’s mouth and will record clear audio.
Another option is to use a mic on a boom pole just out of frame. We’ve done this often, such as in the Steve Young shoot I mentioned earlier. The boom mic is typically just above the head of the subject, but is cropped out of the shot by the video camera.
If possible when buying or renting a lavaliere, get a good wireless microphone. Don’t defeat the purpose by getting a cheap microphone that feeds buzzes and hisses to your recording system. A pair of decent, yet inexpensive headphones will let you listen to the audio that you are getting. If you don’t get a clean signal, take the microphone back to the store and get one that works for you.
Prices for good quality mics have come down dramatically over the years, so if you are going to do much of this type of “talking head” recording, it’s worth the small investment.
Microphones are obviously not just for amplification. You need a good mic close to the subject to get good clear audio.
MISTAKE 8. LETTING YOUR IN-HOUSE “TALENT” JUST WING IT
Let’s face it, your co-workers are not professional actors, and they need some help to remember all the things they need to say and do on camera. I discussed this recently with another producer friend of mine, and he commented, “If I had a nickel for every time I shot an exec who said he could just talk off the top of his head… What disasters!”
I agree. Use a teleprompter. It mounts in front of the camera. Your executive or employee can look right at the camera and read the words as if he were looking into the lens. After a couple of practice runs, amateurs are almost always comfortable enough to blast right through the script. It’s money well spent as it means faster shooting, less errors, and fewer frayed nerves.
And if your executive looks stiff or really doesn’t like the feel of “reading” the words, we can put up bullet points or PowerPoint slides on the prompter so that he or she can still appear to be looking at the audience. This avoids the problem of the presenter looking away to notes or cue cards and looking “shifty eyed” as a result.
CONCLUSION
As always, the motto of “If it’s worth doing, it’s worth doing well” applies to your productions. But there are times when a large full scale production is not warranted. Fortunately, it is no longer a matter of all or nothing when it comes to bringing professional production values to your work.
You do not have to spend tens of thousands of dollars for a program.
It surprises many people that are considering the production of industrial video or multimedia that there is an efficient middle ground that can be used. This can be a tremendous cost saver. This includes hiring one or more professionals to assist. This could be:

<ul>
<li>a producer/director to oversee your production,</li>
<li>a lighting director with equipment,</li>
<li>a teleprompter operator with equipment,</li>
<li>a make-up artist to make your executive look “just right”</li>
<li>an editor to bring together the footage you’ve shot into a crisp, effective program,</li>
<li>a graphic artist or animator to punch up your graphics,</li>
<li>a duplication facility to make mass quantities of your videotape, DVD or CD</li>
</ul>
Through the use of experienced professionals in some or all areas of your next production, you can ensure that you create a program that meets your objectives in an efficient and effective way.
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<title>How to Present Your Work Experience to Employers</title>
<link>https://afgcumj.info/how-to-present-your-work-experience-to-employers/</link>
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<pubDate>Fri, 12 May 2023 09:23:18 +0000</pubDate>
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<description><![CDATA[Jobseeker Question: “I’ve done all sorts of work in my career. How do I best present myself to potential employers?”Guide Question 1: Are you prepared to focus on just one specific area of opportunity?Guide Thought: Most of us have a range of things we like to do, and are good at, and – often – [...]]]></description>
<content:encoded><![CDATA[ Jobseeker Question: “I’ve done all sorts of work in my career. How do I best present myself to potential employers?”Guide Question 1: Are you prepared to focus on just one specific area of opportunity?Guide Thought: Most of us have a range of things we like to do, and are good at, and – often – have done. Sadly, that does not help in terms of finding a job. If you go to market with an unfocussed offer – look at me, I can do a whole range of work! – you are unlikely to succeed in your job search.The alternative is to find the one possible position that you will be ideally suited to. Working with a Position Ignition guide, we will explore your capabilities, connections and networks, and – using our joint creativity – design the ideal position for you. We believe this to be the essential first step in securing your next career move.Guide Question 2: What one target are you going to concentrate on in terms of your search?Guide Thought: We at Position Ignition believe that in order to find a new job – not just any job, but your next career move – it is crucial to focus on one target. That’s because if you communicate that you are looking for a particular job, the person you are talking to – whether it’s someone in your network, a potential employer or a headhunter – can then use their knowledge of the world to assist you. They might offer you strategic advice, or analytical help, or access to their network. Whatever it is, it will be valuable, and is only available if communicate specific and focussed message to them.Guide Question 3: How much do you actually know about your target area of opportunity?Once you know your target area of opportunity, we will support you to research and get to understand it deeply. Who are the key players in the industry, sector or company? Is the target area of opportunity growing or shrinking? Who in your existing network can you talk to about what is actually happening now in the target area of opportunity, so that you can position yourself as a person uniquely qualified to offer value to potential employers? What unseen advantage do you have, that this research will enable you to play up so that you become irresistible to your target employer?Guide Question 4: What value does this opportunity bring you, and you bring it?Once you have established your value to target employer, everything becomes easier. You can now take an active role in securing a job. You can arrange to meet potential employers, and since your communication with them will be clear and compelling, they will recognise you as a person they want to – indeed, at times, have to – employ. In our experience, once that happens, a job offer and the next step in your career, will come naturally.
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<title>The Five Essential Keys To Effective Health And Fitness Today</title>
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<pubDate>Thu, 11 May 2023 18:49:35 +0000</pubDate>
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<description><![CDATA[When it comes to healthy and natural living there are five essential keys which must be achieved in order to live your ultimate healthy and fit lifestyle. For most people, they may only be aware of a few of these keys, but it means that they are constantly finding a way to fill a gap [...]]]></description>
<content:encoded><![CDATA[ When it comes to healthy and natural living there are five essential keys which must be achieved in order to live your ultimate healthy and fit lifestyle. For most people, they may only be aware of a few of these keys, but it means that they are constantly finding a way to fill a gap in their lives, they are never truly complete as something always appears to be missing. The thing that’s missing is one or more of the five keys to health and fitness success, yet they aren’t aware of it. As soon as these individuals understand and implement all five keys they immediately feel better about life, and are more satisfied with their situation. You see they all go hand in hand together, and when all are utilized in everyday life, they feel complete and happy with their situation, each and every human being on this planet should feel this satisfaction and sense of achievement as we are all entitled to happiness. Let’s take a look at the five keys to health and fitness today:Acceptance – The first key is most definitely acceptance. Accepting your situation, your emotions, feelings and physical look is essential for you to start making improvements in your life. Without knowing your problems and identifying them, you may not know what to make better. Most people state the obvious which is, “I want to look better”, but this isn’t always enough, remember we need all five keys to be in place. Accepting yourself, as you are who you are, is the first and most important step of all as it means you can start from the ground up and begin to make your life more satisfying.Knowledge – Knowledge is imperative in this day and age for many reasons. Knowledge on why you need to live a happier life, what it can do for you, and knowledge on why you feel dissatisfied with your look and life can do wonders for you, as it can show you how things can change for the better.Focus – Focus and determination are the keys to driving home your success. Without the hunger and focus on making your situation better, you won’t achieve your goals as you will be slack and lazy in your approach. If you know why you want to make things better for yourself and where you want to end up and achieve, then you will create this sense of focus.Endurance – Endurance will keep you going, it won’t allow you to stop. The correct form of endurance will enable you to see the reasons for why you are changing and not allow you to stop your transformation. Focus and endurance go well together and work together to make you achieve your goals mentally.Resistance – Resistance is what will steer you away from your temptations that can draw you back to your previous lifestyle. Without the correct resistance in place, you will find it hard to achieve your goals as distractions will get the better of you. A lot of improving life must take place in your thoughts first before you can take the right actions.
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<title>Successful Digital Photography SLR Tips</title>
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<pubDate>Tue, 18 Apr 2023 21:28:49 +0000</pubDate>
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<description><![CDATA[If you are interested in digital photography and want top quality photographs you could do worse than look at purchasing a single lens reflex (SLR) camera. Successful digital photography with SLR cameras is achievable even by those relatively new to the medium. Firstly you should understand how this type of camera operates and how you [...]]]></description>
<content:encoded><![CDATA[ If you are interested in digital photography and want top quality photographs you could do worse than look at purchasing a single lens reflex (SLR) camera. Successful digital photography with SLR cameras is achievable even by those relatively new to the medium. Firstly you should understand how this type of camera operates and how you can influence the outcome by choosing the exposure rather than using the auto function. It may take a little more work at first but the images that a digital single lens reflex (DSLR) can produce far outweigh those produced by a point and shoot compact digital camera.A DSLR has a mirror that directs the light entering the lens up onto a prism for you to view the image. Once you press the shutter release the mirror pivots up out of the way just as the exposure is made. This is the same movement used in a traditional film SLR. To aide viewing the image the aperture remains at its maximum, for example f2.8 this allows the maximum amount of light to enter the lens. However, when you press the shutter the aperture will stop down to the required calibration (pre-adjusted) so that the combination of the aperture and the amount of time the shutter is open (speed) is combined to make the exposure. You have control over how the image will be recorded. for example, a larger aperture in combination with the required speed may throw the background out of focus and make the main subject of the shot more prominent.The different camera manufacturers provide a wide variety of interchangeable lenses from which to choose. However, it is not usually possible to use a lens from one manufacturer on a different camera. There are lens manufacturers that do produce different fittings for various cameras. A dedicated lens from a specific manufacturer such as Canon or Nikon will usually be more expensive than a lens from this type of manufacture but the quality is often comparable today.With an SLR you are easily able to view the scene in front of you as is. This means that if you place a filter over the front of the lens you will be able to view how this alters the image, you will also be able to see if you have left the lens cap on!There are some disadvantages to using a single lens reflex camera, notably the weight. The prism and the optics do add to the overall weight of the camera and you may need to have a strong camera bag and even a tripod to use it if you are using a long telephoto lens. These cameras can also be noisy when the prism lifts up out of the way when you are taking your shot.For successful digital photography with an SLR you need to get to know your camera as well as possible so that you can easily use all the options available rather than have to keep looking at the instruction book. If you put some little time into doing this the results you achieve will far outweigh your best shots taken with a digital compact camera.
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<title>The Health Reform Law Promises Affordable Health Insurance to All Americans!</title>
<link>https://afgcumj.info/the-health-reform-law-promises-affordable-health-insurance-to-all-americans/</link>
<comments>https://afgcumj.info/the-health-reform-law-promises-affordable-health-insurance-to-all-americans/#comments</comments>
<pubDate>Wed, 05 Apr 2023 20:41:54 +0000</pubDate>
<dc:creator>admin</dc:creator>
<category><![CDATA[Insurance]]></category>
<category><![CDATA[auto insurance]]></category>
<category><![CDATA[car insurance]]></category>
<category><![CDATA[car insurance quotes]]></category>
<category><![CDATA[cheap car insurance]]></category>
<category><![CDATA[delta dental insurance]]></category>
<category><![CDATA[dental insurance]]></category>
<category><![CDATA[farmer insurance]]></category>
<category><![CDATA[health insurance]]></category>
<category><![CDATA[home insurance]]></category>
<category><![CDATA[homeowners insurance]]></category>
<category><![CDATA[insurance]]></category>
<category><![CDATA[insurance companies]]></category>
<category><![CDATA[life insurance]]></category>
<category><![CDATA[medi care]]></category>
<category><![CDATA[metlife dental]]></category>
<category><![CDATA[quotes]]></category>
<category><![CDATA[renters insurance]]></category>
<category><![CDATA[travel insurance]]></category>
<guid isPermaLink="false">http://afgcumj.info/?p=54</guid>
<description><![CDATA[For the vast majority of Americans, affordable health insurance is made possible through their employers. 98 percent of all companies with 200 employees or more provide health insurance to their employees. By 2019, another 9 million with employer-provided insurance will join their ranks. People employed by large companies, companies having 200 or more employees are [...]]]></description>
<content:encoded><![CDATA[ For the vast majority of Americans, affordable health insurance is made possible through their employers. 98 percent of all companies with 200 employees or more provide health insurance to their employees. By 2019, another 9 million with employer-provided insurance will join their ranks. People employed by large companies, companies having 200 or more employees are fortunate, in that their employer is able to provide health insurance at a discount. The number of people enrolled gives them this leverage. Up until recently, if you weren’t employed by a large company, health insurance was too expensive to obtain. That is now slated for change, big time!The medically uninsured are so either because they are too poor and unemployed to purchase health insurance, or they are too poor, employed by a small business that can’t afford to provide insurance without severely impacting their bottom line, or are self-employed individuals who don’t make enough money to purchase affordable basic health insurance.Aside from being able to receive treatment for an illness when it occurs, those with medical insurance are able to get essential, early preventative treatment. Those who don’t have medical insurance will wait until the illness is critical and then go with their crisis to a hospital emergency ward. Much of the high cost of health care is precisely because of this practice. Emergency room care is the most expensive treatment you can get. If these people, waiting until their disease is an emergency, had affordable insurance, instead of lifting the cost of health care to all time highs, they can go to a physician while the condition is still easily, and relatively inexpensively, manageable. With health insurance, they can receive the many benefits of preventative medicine.In addition to the practical consequences of not having affordable insurance, there is the moral shame that so many people – 25 million at least – must suffer with no help from their communities or their country. Life takes second place to money, and when life is viewed as cheap, the moral integrity of a country sinks. Bitterness, hatred and envy rise. The security of a nation can be threatened when too many of its people are so alienated. More than once has a crime been committed to get funds to pay for a sick child that health insurance coverage could have paid. For a safer, more caring society, affordable insurance is a must.To take care of this problem, the people of the United States have just enacted a law, enabling all of its citizens to receive health insurance. $350 billion has been allocated to subsidize the poor who cannot afford health insurance. Self-employed people and small businesses are also being given an opportunity to obtain affordable insurance, through the creation of health insurance exchanges. Using the power of numbers to bring quantity to health insurers, exchanges will be able to offer small businesses and self-employed individuals medical insurance at somewhat the same rate charged employees of large corporations. Provisions are also being made to help Medicare patients weather the ups and downs inherit in the various Medicare plans. One of the most admirable provisions of the new law prevents insurers from dropping a sick person and prevents refusals to sell a policy to those with pre-existing conditions. Rates for the sick will not be any greater than for the well. The new Health Reform Law has made the United States a more humane nation.So available will health insurance be, the law is requiring all its citizens to be insured by the end of 2014 (with government subsidies for the poor), or pay a penalty if they are not. With such an opportunity, who wouldn’t want affordable insurance? Start looking into it today and keep abreast of the progress of the Health Reform Law. It is, after all, a matter for you of life and health, or illness or death. Live well, in this new era of affordable health insurance!
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<title>SCD, Automotive Social Networking</title>
<link>https://afgcumj.info/scd-automotive-social-networking/</link>
<comments>https://afgcumj.info/scd-automotive-social-networking/#comments</comments>
<pubDate>Wed, 05 Apr 2023 09:35:08 +0000</pubDate>
<dc:creator>admin</dc:creator>
<category><![CDATA[Automotive]]></category>
<category><![CDATA[aftermarket]]></category>
<category><![CDATA[auto market]]></category>
<category><![CDATA[auto shop]]></category>
<category><![CDATA[auto.used cars]]></category>
<category><![CDATA[automobile]]></category>
<category><![CDATA[automotive news]]></category>
<category><![CDATA[autos]]></category>
<category><![CDATA[car news]]></category>
<category><![CDATA[dealer]]></category>
<category><![CDATA[mechanic]]></category>
<category><![CDATA[parts]]></category>
<category><![CDATA[vehicle]]></category>
<guid isPermaLink="false">http://afgcumj.info/?p=52</guid>
<description><![CDATA[What Is SCD? (Systematic Concept Duplication)Systematic Concept Duplication is a created science for target marketing, it consist of a series of strategic processes and procedures, that all have their individual identities and already established proven functions, yet operating in sync as one concept. SCD means having a corporate strategy for ensuring that your company realizes [...]]]></description>
<content:encoded><![CDATA[ What Is SCD? (Systematic Concept Duplication)Systematic Concept Duplication is a created science for target marketing, it consist of a series of strategic processes and procedures, that all have their individual identities and already established proven functions, yet operating in sync as one concept. SCD means having a corporate strategy for ensuring that your company realizes their full potential. It is an overall strategy that begins by placing all consumers at the center of everything your company does. SCD also involves employing practical techniques and strategies that will improve all of your business processes.The end result is to make your existing Corporation-
More profitable 
Be a more enjoyable place to work 
Have happy contented customers that come back again and again….with their friends 
Applying SCD….to your industryInnovation and customer service is essential in this era of the expanding automotive and customer service industry. Automotive sales, technology and customer service must be consolidated. In good times or bad, your company, its employees, and affiliates must continue to refine their focus in this ever-changing customer friendly virtual environment. SCD for the automotive industry will help define clear goals and the plans to achieve them. The implementation of our Automotive Processes & Procedures will excite the market place with aggressive, bold, and always effective tools that have been tested, proven to be effective and are now ready to be put into place to make your company that much more successful. Automotive Business Development is defined as;”Taking What You Have And Making It Better”The Goal…….SCD 10 Steps To the End-Result
Deliver Online Customers 
Handling All facets Of Advertising & Marketing 
Making Business Development Profitable 
Keeping & Growing Your Customer Base 
Turning Leads Into Prospects 
Controlling The Web-Driven Environment 
Strategic DMS Integration 
Automotive E-marketing 
Power Follow-Up Programs 
Virtual Prospecting 
SCD involves the human element, the mindset of the people, and the ability to show them a better way. We have taken successful processes and procedures from various industries, integrated them with the ABC’s of the Automotive Business, always getting the same end-result. The entire concept is designed to be implemented into the everyday procedures of those key employees who play an active role in the current and continual success of your company.The following departments are normally created to function as separate identities, SCD combines these departments to make a well-organized machine operating to achieve the same goal, the same End-Result.
Business Development Department 
The Internet Center 
The Call Center 
The Tracking Center 
The Customer Relations Center 
Marketing & Advertising 
The System……….Simplicity quickly defines the system that will be created around your goals and expectations, your company’s end-result. The key principals of SCD as applied to your company will include a group of automotive, guest relations and sales elements forming a complex whole. Training, Technology and Merchandising begin the applied concept, there is no one rule or starting point for SCD, it is very conformable to almost any already applied process. Change is never the goal, because with change, you always get resistance, and that will cause a waste of valuable time. A detailed, yet quick assessment and interview of key employees, their departments, their functions and their goals are made. We take what you already have and make it better, by creating better people through their own already established processes and procedures.SCD must become the key to the driving growth of your company. Only when every point of sales, service and customer contact is finely tuned, can you build loyalty, the key to growing your company. SCD’s Automotive Business Development transforms the culture of your dealerships into a smooth machine geared to capture, control and manage customers and grow your bottom line. Though we have the knowledge to generate, build and manage, our industry lacks the ability to manage processes and procedures, we start but truly never follow through.The virtual world continues to grow in and around the automotiveindustry, Automotive Business Development (ABD) helps control the growth and capture those customers who are searching the web for service, finance, and/or sales and have chosen your dealerships. Today’s consumers spend more time researching information on the internet about their next purchase.The Concept……….Application is the key ingredient to the concept of SCD, once there has been a detailed introduction, overview and assessment, the concept is applied to the dealer’s already established routine through Key employees. The concept is defined as, evaluate, update, eliminate, and replace effective methods from other industries into the daily routine of your key employees, and allowing them to benefit from the results. There must be a quick and effective integration into your already established departments that include the internet, Business Development, and guest relations, turning your dealerships into an internet savvy environment, without changing the culture.True success through Automotive Business Development involves, first the leader’s goals and expectations for their dealerships, their employees, and their individual departments. ABD allows for the leader to duplicate their efforts directly into their key employees, the environment, the mind-set and expectations of all guests. Our industry already knows what to do, but without application through the human element, everything that we have utilized in the past becomes worthless. SCD allows for value to be created within your environment, replacing the thinking, the verbiage, and attitudes of key employees, with innovative thinking. Always allowing your dealership the ability to adjust any situation to your advantage. Creating a recession proof business, that will profit in good times and bad, regardless of the season. The End-Result will become, A Residual Flow Of Quality Traffic.SCD maintains a balance between the thinking of your employees and the expectations of your guest. Unfortunately, people have attitudes, but through SCD applied concepts, your people will take on a new attitude and method for handling almost any situation. They become constant thinkers, taught to utilize their Reticular Activating System, in turn creating in your dealerships a network of Ah Ha’s…that will establish the How To…as they go along.The Reticular Activating System is the attention center in the brain. It is the key to “turning on your brain,” and seems to be the center of motivation.
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<title>Accelerated Learning and Webucation</title>
<link>https://afgcumj.info/accelerated-learning-and-webucation/</link>
<comments>https://afgcumj.info/accelerated-learning-and-webucation/#comments</comments>
<pubDate>Tue, 04 Apr 2023 22:59:39 +0000</pubDate>
<dc:creator>admin</dc:creator>
<category><![CDATA[Education]]></category>
<category><![CDATA[Astronomy]]></category>
<category><![CDATA[Biology]]></category>
<category><![CDATA[College University]]></category>
<category><![CDATA[Future Concepts]]></category>
<category><![CDATA[Home Schooling]]></category>
<category><![CDATA[Languages]]></category>
<category><![CDATA[Nature]]></category>
<category><![CDATA[Online Education]]></category>
<category><![CDATA[Psychology]]></category>
<category><![CDATA[Reference and Education]]></category>
<category><![CDATA[Schools]]></category>
<category><![CDATA[teaching]]></category>
<guid isPermaLink="false">http://afgcumj.info/?p=49</guid>
<description><![CDATA[Webucation is a relatively new word, coined from the combination of the words web and education. Many people have previously referred to any form of education via the web as e-education or education (eed u k’ shun), however, the new term webucation just might catch on. Regardless of what you call it, accelerated learning and [...]]]></description>
<content:encoded><![CDATA[ Webucation is a relatively new word, coined from the combination of the words web and education. Many people have previously referred to any form of education via the web as e-education or education (eed u k’ shun), however, the new term webucation just might catch on. Regardless of what you call it, accelerated learning and continuing education via the scope of the internet makes good sense for a great many people.Why the need? People are finally starting to realize that their high school education or even 4-year college degree is simply not sufficient anymore to prepare them for beneficial employment in the fast-changing world in which we live. Employers are looking for specific skills and the ability to quickly adapt to changes in the workplace. Those persons who can meet these employer needs are challenged with the opportunity to grow with their company through both existing and coming tumultuous times. Those who do not embrace change, new technology and employer needs will simply be left behind. The need for continuing education and learning faster has never been more relevant or important than it is right now.Obviously, the workplace in our economy is the motivator for the realization of these facts, but exactly who is actually driving this? It appears that it is the college-educated professional who is realizing her need for updated, improved or new skills relevant to their workplace experiences and requirements. Change is accelerating around us, creating both exciting opportunity and dire dread for many people. Those who embrace change and seek to fortify or improve upon their skill-sets through webucation will certainly experience less stress and greater fulfillment than those who simply watch as all of this change happens around them. The less-educated generally miss the fact that it is their lack of currently relevant, specific skills in a changing market than is hindering them.Accelerated learning, or learning for profit as I prefer to call it, is the skill most often lacking in both the college educated and lesser educated individuals. The books, programs, courses, CD’s and other educational materials are out there for the taking, or learning in this case. Those persons who have assessed their current position and future prospects for continued employability, will typically familiarize themselves with these learning resources and will often select one or more in an effort to improve their skills. What is missing from the equation is the speed at which they learn this new material. The faster you can learn a new skill and apply it to your profession, the quicker you will begin to improve your earnings and financial position. Learning faster then, is not an option, but mandatory in order to get ahead.All is not lost for persons without a college education, for there are many examples of highly intelligent people without degrees who are extremely successful. Do not, however, make the mistake of equating the lack of a formal degree with a lack of education. Most entrepreneurs have a great deal of education, usually achieved through self-motivation, perseverance, tenacity and a sense of drive and ambition. They make it a point to become experts in their field of endeavor. These self-taught individuals have a real sense of urgency and insatiably seek out the knowledge needed for their success.Whether or not you have a college degree, a high school diploma or a self-education, the need for learning faster, that is, learning for profit, will become more evident as you proceed in life. Embrace webucation as an exciting concept and available resource that is growing quickly around you. There are no excuses for not learning. There are however, abundant means to get ahead, but you must act quickly and persevere in your education first.
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<title>Offline and Online Casino Gambling</title>
<link>https://afgcumj.info/offline-and-online-casino-gambling/</link>
<comments>https://afgcumj.info/offline-and-online-casino-gambling/#comments</comments>
<pubDate>Thu, 29 Sep 2022 17:06:33 +0000</pubDate>
<dc:creator>admin</dc:creator>
<category><![CDATA[Uncategorized]]></category>
<guid isPermaLink="false">http://afgcumj.info/?p=46</guid>
<description><![CDATA[Gambling – offline as well as online casino gambling – has fast become a leisure activity attracting a growing number of people. Offline Casino gambling is often combined with travelling and vacations to Las Vegas, Atlantic City and quite a few other cities in the USA, with an increasing number of Indian Casinos included. Casino [...]]]></description>
<content:encoded><![CDATA[Gambling – offline as well as online casino gambling – has fast become a leisure activity attracting a growing number of people. Offline Casino gambling is often combined with travelling and vacations to Las Vegas, Atlantic City and quite a few other cities in the USA, with an increasing number of Indian Casinos included. Casino gambling is also a popular pursuit in Europa as well as most parts of the world. However, for some the access to casinos are limited or absent. The internet however, offers a lot of gambling and gaming opportunities for those.
In USA we can identify at least five groups of casinos or casino gaming establishments
Luxurious land based casinos 
Cruise ship casinos 
Indian Casinos 
Riverboat casinos 
Local card gaming clubs 
The first city that comes to mind when we talk about luxurious casinos is Las Vegas. There has been legalized gambling in Nevada for decades but the real boom has developed over the recent years. The growth of casinos and hotels in Vegas can seem out of control. Due to the invasion from gambling and entertainment hungry people from all over the world, Las Vegas has become the fastest growing city in the United States.
Though family resorts, with theme parks and other attractions for the juniors have popped up like toad hats over the years, developers in Vegas now tend to prioritize more adult oriented establishments. The opening of the luxury Wynn casino in May 2005 is a good example of this trend. Las Vegas – with all it’s casino gambling jet set pomp and glitter – belongs to the adult generations.
The Indian casinos as well as the riverboat casinos and local gambling clubs are more sober alternatives to the luxury in Vegas. As the demand for gambling adventures are booming in all regions of the country, these kinds of casino establishments has grown equally.
The casino gambling alternative that most people find their way to is, internet casino gambling. The availability is outrageous and it is you who decide when to play and you can play from any location on the globe that has an internet connection.
If you are a newbie you can now train yourself to become an professional casino gambler from the comfort of your home. It’s good not to feel the pressure from other players when you are experimenting with different strategies and gaining your basic gaming skills. Your best teacher is your mistakes; do them peacefully from your home, without any critical I-know-best voices. Another reason for playing casino online is that you save money on a hotels, restaurants and airfares. It is also easier for disabled persons to access an online casino than an offline. Remember that an online casino is like a real casino – it has the same games; black jack, poker, roulette, baccarat, craps and others – the same excitement and you can win real money.
Just one final advice: The internet is overloaded with gambling and casino websites. Among such a big crowd of gambling offers, there has to be some bogus ones Stay away from those and keep to recommended online casino gambling websites. Good luck!
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<title>Can You Really Manage Employees Smarter?</title>
<link>https://afgcumj.info/can-you-really-manage-employees-smarter/</link>
<comments>https://afgcumj.info/can-you-really-manage-employees-smarter/#comments</comments>
<pubDate>Fri, 06 May 2022 16:37:42 +0000</pubDate>
<dc:creator>admin</dc:creator>
<category><![CDATA[Uncategorized]]></category>
<category><![CDATA[Management]]></category>
<guid isPermaLink="false">http://afgcumj.info/?p=44</guid>
<description><![CDATA[There are many theories and practices that talk about what employees want and why. There are equally as many theories and practices that discuss how managers are supposed to manage to bring out the best in their employees. Much of the discussion fails to address how a manager, once he learns the latest theory or [...]]]></description>
<content:encoded><![CDATA[ There are many theories and practices that talk about what employees want and why. There are equally as many theories and practices that discuss how managers are supposed to manage to bring out the best in their employees. Much of the discussion fails to address how a manager, once he learns the latest theory or practice, is supposed to incorporate the use of this knowledge into his daily tasks and roles.A manager usually has his own tasks and functions to perform – in addition to directing staff. These tasks and functions can consume a majority of his time, often as much as 80% of his time, leaving only 20% to manage. As I have reviewed a number of theories and practices on management I have found they can work – if the manager has 50% or more of his time available to implement.By my count if a manager works 80% of the day on his own tasks and 50% on managing his employees he has just worked at 130% of capacity. Hmmm, did the employees go home after 8 hours? Did he have enough time to “manage?” Did he sacrifice his own tasks in order to manage effectively?I have to confess – I have been a manager of other employees for over 30 years, working in a variety of businesses with a variety of unskilled, skilled, professional, blue-collar, white-collar, and technical employees. I have used a variety of management techniques over these years with my fellow employees. I want to share what I have found to work the best with each of these differing groups of employees.Some time ago I reviewed research by Cornell University’s Center for Advanced Human Resource Studies. The Cornell research validated the benefit of businesses using formal processes and procedures and professional standards to help create workforce alignment. As a result of this research and my own prior experience, I developed a management approach called “managing smart.”It certainly becomes easier to manage employees if there are clear processes and procedures as well as standards that are evenly applied to all employees. I have found that if employees understand where the business is going and how they can participate in helping the business to get there, it becomes easier for them to contribute.What has often been a challenge in every business setting in which I worked was that managers, often believing that they knew what to do (why else would they be managers?) thought it was appropriate to tell employees what to do in each and every situation. If employees failed to follow directions or instructions managers instituted penalties for the failure to perform.I must admit I was caught in this approach for a little bit of time – until I learned the power of coaching and learned how to apply this to the management of my fellow employees. Learning how to be the “manager as coach” while managing smart is quite simple, actually, although it does take time to understand several important elements.Let’s review some of these elements. We know that every person has a unique combination of skills, talents, motivations, and behavioral preferences. For instance it is quite easy for some people to relate to others, to accept change, or to pay attention to detail. For others it is important to acquire knowledge, seek balance and harmony, or have a competitive edge. And for yet others, it is natural to evaluate others, to handle rejection, to use common sense, or to have an understanding attitude.To grasp the ease of learning the manager as coach approach I believe that you need to understand what your own skills, talents, motivations, and behavioral preferences are. Once you do, you can understand how to use these to develop a management environment in which you can thrive. Once you understand your own skills, talents, motivations, and behavioral preferences it is a natural progression to want to understand the same elements in your employees and coworkers.We make a number of assumptions about each others perspectives and motivations. Sometimes we are right and sometimes we may be wrong – and the consequences of misreading another person’s perspective in a business setting can be quite costly.I work with managers to help them understand how they can manage their employees by understanding each employee’s unique set of skills, talents, motivations, and behavioral preferences and then developing a management approach that encourages employees to perform their work tasks and functions by taking ownership and control of those tasks and functions and to perform at a higher level of authenticity.As the executive coach I have used this approach to empower my clients with a more complete sense of ownership and control of their business. Teaching these clients my coaching techniques to use with their employees may seem a bit like giving the store away. I would disagree. If I am serving my clients to best of my ability it is incumbent on me to help their businesses become more profitable and productive.Any time a business wants to improve its financial performance it certainly helps if they can place a value on that improvement. If that value is known it is much easier for me to focus the managers on the benefits of learning a “manager as coach” approach to managing smarter. When owners and their managers understand the number of variables that can be quantified using diagnostic profiles it is much easier to help them to quantify not only that financial value but also the individual and collective talents, motivations, and behavioral preferences of their managers and staff. Interesting stuff for a “manager as coach.”
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<title>Marketing Agencies Have Coordination With Companies To Reach The Goal</title>
<link>https://afgcumj.info/marketing-agencies-have-coordination-with-companies-to-reach-the-goal/</link>
<comments>https://afgcumj.info/marketing-agencies-have-coordination-with-companies-to-reach-the-goal/#comments</comments>
<pubDate>Fri, 06 May 2022 16:36:11 +0000</pubDate>
<dc:creator>admin</dc:creator>
<category><![CDATA[Uncategorized]]></category>
<category><![CDATA[Marketing]]></category>
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<description><![CDATA[The people managing more than one business or marketing agency will help greatly. They provide a great help for developing the business in various aspects. Also, they reduce the stress of the business owner. If anybody wants to hire a marketing agency, it is always better to investigate about the agency before hiring them. How [...]]]></description>
<content:encoded><![CDATA[ The people managing more than one business or marketing agency will help greatly. They provide a great help for developing the business in various aspects. Also, they reduce the stress of the business owner. If anybody wants to hire a marketing agency, it is always better to investigate about the agency before hiring them. How they work from the creative sense of thinking one should know before going forward.Hiring a staff for advertising isn’t that much worth paying. A team of marketing and advertising will do the job productively. The results also are visible in the market. This team of experts has knowledge about the market analysis and they plan accordingly.Creative Planning is the Secret of the SuccessThe marketing scenario has changed completely after the globalization. The innovativeness changed the meaning of advertising and sales. The company and brand are advertised to make the people familiar with the brand name. The market verticals are studied by experts to make a perfect plan for sales. The whole team works for the company comes through creative thinking and brainstorming. It helps to get an unimaginable success in the long run. Each employee of the marketing agency is an expert who puts their experience to get the result. They study marketing strategies and use diverse methods to increase the sales.How to Select a Marketing AgencyThe performance of marketing agencies should be evaluated. It will encourage them to provide good service consistently. It is better to know more how they achieve their goals will show the better picture.Many agencies are there in the market who consistently giving good results. Choose from those renowned agencies.Selecting AudienceAdvertising is the main way to get clients. If the audience is targeted at the correct time, it will definitely get a good business. There are many technically sound staffs in the agency. They are well experienced and can satisfy the clients with the proper information and technical facts. Their healthy conversation helps the customer to take proper decision.How to select viewersThe marketing agency provides the client`s list which is helpful to the business owner to contact and make a deal. The business oriented people think that they can do the marketing successfully but many times it fails. The marketing professional can do it in a better way. If anybody wants to get everything in a package, it’s better to hire a marketing agency to get the predictable result. The agency follows different strategy with their creative mind. It could be humor or something groundbreaking. They reach the audience through social media websites.A few important Tips:• The audience can be from any field. Social networking websites help to get a greater response.• Each professional has a different idea when they team up it will make wonders.• Marketing agencies should have good contacts which will help for other client’s project.• To retain the old client, they should award the loyal customers to bring more business.Agencies Role in MarketingThat advertising company should give their best performance. That service will proof their efficiency which in turn satisfies the new customer. If one customer is not satisfied with the product or service then he will influence others. It is very important to follow all standards to give quality services. The ad agency provides many offers to customers. That attracts them to become a loyal customer. The client takes marketing agency’s advice. Agencies also do the same to get the client’s confidence. Together the agency and the client company have to take every step thoughtfully to reach the dream goal.To encourage the customers they provide many services like pay per click and affiliate marketing etc. With all these visitors convert to the prospective clients. Effective service helps to motivate new customers. The marketing agency helps in all the steps by putting their experience and expertise.The client will get a lot of follow-ups and quick responses. Agencies follow many innovative ways to get success through the internet marketing.There is tough competition in the market and thus, it is better to hire the best marketing agency for getting the expected result. Hiring a good marketing agency is like reaching a milestone in the business. Research is the best option if you don’t have any idea. Find out the BEST.
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