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<?xml version="1.0" encoding="UTF-8"?><rss version="2.0" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" > <channel> <title>SUS Consultancy</title> <atom:link href="https://susconsultancy.co.uk/feed/" rel="self" type="application/rss+xml" /> <link>https://susconsultancy.co.uk</link> <description>SUS CONSULTANCY</description> <lastBuildDate>Fri, 28 Oct 2022 15:58:34 +0000</lastBuildDate> <language>en-GB</language> <sy:updatePeriod> hourly </sy:updatePeriod> <sy:updateFrequency> 1 </sy:updateFrequency> <generator>https://wordpress.org/?v=6.8.2</generator> <image> <url>https://susconsultancy.co.uk/wp-content/uploads/2022/10/cropped-Logo-pic-for-desktop-1-32x32.png</url> <title>SUS Consultancy</title> <link>https://susconsultancy.co.uk</link> <width>32</width> <height>32</height></image> <item> <title>SEO</title> <link>https://susconsultancy.co.uk/seo-blog/</link> <comments>https://susconsultancy.co.uk/seo-blog/#respond</comments> <dc:creator><![CDATA[susconsultancy1122]]></dc:creator> <pubDate>Fri, 28 Oct 2022 15:52:22 +0000</pubDate> <category><![CDATA[Uncategorized]]></category> <guid isPermaLink="false">http://susconsultancy.co.uk/?p=1808</guid> <description><![CDATA[Now that we’ve answered the question “what is SEO?”, it’s time to learn how search engines like Google actually....]]></description> <content:encoded><![CDATA[ <div data-elementor-type="wp-post" data-elementor-id="1808" class="elementor elementor-1808"> <section class="elementor-section elementor-top-section elementor-element elementor-element-351a22a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="351a22a" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ffff6ba" data-id="ffff6ba" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-e637867 elementor-widget elementor-widget-text-editor" data-id="e637867" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Now that we’ve answered the question “what is SEO?”, it’s time to learn how search engines like Google actually work.</p><p>When you search for something in Google (or any other search engine), an algorithm works in real-time to bring you what that search engine considers the “best” result. Specifically, Google scans its index of “hundreds of billions” of pages in order to find a set of results that will best answer your search.</p><p> </p><p><strong>How does Google determine the “best” result?</strong></p><p>Even though Google doesn’t make the inner workings of its algorithm public, based on filed patents and statements from Google, we know that websites and web pages are ranked based on:</p><p> </p><p><strong>Relevancy</strong> If you search for “chocolate chip cookie recipes”, you don’t want to see web pages about truck tires. That’s why Google looks first-and-foremost for pages that are closely related to your keyword. However, Google doesn’t simply rank “the most relevant pages at the top”. That’s because there are thousands (or even millions) of relevant pages for every search term.</p><p> </p><p><strong>For example</strong>, the keyword “cookie recipes” brings up 349 million results in Google:</p><p>So to put the results in an order that bubbles the best to the top, they rely on three other elements of their algorithm:</p><p> </p><p><strong>Authority</strong></p><p>Authority is just like it sounds: it’s Google’s way of determining if the content is accurate and trustworthy.</p><p>The question is: how does Google know if a page is authoritative?</p><p> </p><p> </p> </div> </div> </div> </div> </div> </section> </div> ]]></content:encoded> <wfw:commentRss>https://susconsultancy.co.uk/seo-blog/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>ECommerce</title> <link>https://susconsultancy.co.uk/ecommerce-blog/</link> <comments>https://susconsultancy.co.uk/ecommerce-blog/#respond</comments> <dc:creator><![CDATA[susconsultancy1122]]></dc:creator> <pubDate>Fri, 28 Oct 2022 15:50:36 +0000</pubDate> <category><![CDATA[Uncategorized]]></category> <guid isPermaLink="false">http://susconsultancy.co.uk/?p=1803</guid> <description><![CDATA[As running in this fast-moving world where growth rate the usage of internet media constantly going upwards, the businessman has come to know that its importance in the role of the world business economy. Many companies are looking to get a solution through which they can sell their products via the internet. Some USA, UK, …<p class="read-more"> <a class="" href="https://susconsultancy.co.uk/ecommerce-blog/"> <span class="screen-reader-text">ECommerce</span> Read More »</a></p>]]></description> <content:encoded><![CDATA[ <div data-elementor-type="wp-post" data-elementor-id="1803" class="elementor elementor-1803"> <section class="elementor-section elementor-top-section elementor-element elementor-element-7d8b6e0 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7d8b6e0" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ee064fb" data-id="ee064fb" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-c5850e0 elementor-widget elementor-widget-text-editor" data-id="c5850e0" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>As running in this fast-moving world where growth rate the usage of internet media constantly going upwards, the businessman has come to know that its importance in the role of the world business economy. Many companies are looking to get a solution through which they can sell their products via the internet. Some USA, UK, and European companies have established their online e-commerce websites and they are getting more business rather than their offline sale points.</p><p> </p><p>The Internet is an exceptional promotional medium, a great tool, and a communication way for connecting with buyers and suppliers. Right now the small business industry is also shaping that the real payoff of an online presence is e-commerce, using web technology via the internet to sell its products and services. It is a fact that online selling cuts your operating expenses, provides added ease for your clientele and opens the door to a local and international market for your products and services. The augmentation of e-business demonstrates just how imperative, it is not to holdup judgments on the use of the latest tools and technology. Online trading is a vital role to play in the competitiveness of your business.</p><p> </p><p>On the internet E-Commerce web site is a core tool in your business and you rely on it for your sales revenue. There are several flavors of commerce sites but the basic object in all is to sell your product or service directly to the visitor. We have highly skilled experts to develop an E-Commerce portal or web site to make your virtual store a reality. We can develop dynamic stock pages with an attached shopping cart that is practical and easy to use. It is an extremely significant part and a qualified development team with understanding is needed to make shopping convenient for customers. We develop your commerce web site user-friendly, dynamically, interactive and allow you to easily keep in touch with your clients, products, and reports. Clients can easily view your products, enter the quantity of the item they want to order and, with the simple click of a mouse, it’s added to their commerce shopping cart. Our team will make it easy.</p> </div> </div> </div> </div> </div> </section> </div> ]]></content:encoded> <wfw:commentRss>https://susconsultancy.co.uk/ecommerce-blog/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>Online vs Offline Marketing</title> <link>https://susconsultancy.co.uk/online-vs-offline-marketing-blog/</link> <comments>https://susconsultancy.co.uk/online-vs-offline-marketing-blog/#respond</comments> <dc:creator><![CDATA[susconsultancy1122]]></dc:creator> <pubDate>Fri, 28 Oct 2022 15:45:11 +0000</pubDate> <category><![CDATA[Uncategorized]]></category> <guid isPermaLink="false">http://susconsultancy.co.uk/?p=1794</guid> <description><![CDATA[There is no doubt that online media has been tremendously influenced oil and gas industry and leading a great deal of business towards...]]></description> <content:encoded><![CDATA[ <div data-elementor-type="wp-post" data-elementor-id="1794" class="elementor elementor-1794"> <section class="elementor-section elementor-top-section elementor-element elementor-element-392a96a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="392a96a" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a1935f4" data-id="a1935f4" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-5fa9c07 elementor-widget elementor-widget-text-editor" data-id="5fa9c07" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>There is no doubt that online media has been tremendously influenced oil and gas industry and leading a great deal of business towards companies active in this media. Knowing how to use the opportunities that online media has to offer will greatly affect your business models.</p><p> </p><p>The objective of online and offline marketing is quite similar which is to attract more traffic and to increase sales. Online marketing must be more visual compared to offline marketing.</p><p> </p><p>Many still think Internet marketing is limited to banner ads on commercial sites and e-mail spam campaigns. Whereas, Internet marketing has a lot more to offer. Internet marketing is an extensive area, from advertising on professional business directories, content marketing.</p><p> </p><p>Advertisement channels which are not connected to the World Wide Web are mainly called as “offline” advertisement. Offline advertisements are generally focused on local audience and include the following media:</p><ol><li>Radio</li><li>Television</li><li>Billboards</li><li>Newspapers</li><li>Magazines</li><li>Catalogues</li><li>Brochures</li></ol><p>Even in offline advertisement strategies, business owners and entrepreneurs frequently tie company’s offline marketing to their online marketing efforts. Online marketing in general is the process in which a particular product banner, flash animation, technical article, or video draw the attention of the potential consumer on the Internet. These messages typically place a visitor on a “landing page” of your product profile online.<br />The following are some of online media sources:</p><ol><li>Business Directory Listing</li><li>Article (content) Marketing</li><li>Email Marketing</li><li>Search Engine Optimization</li><li>Video Blogging</li><li>Social Networking</li><li>Banners</li></ol><p>The fact is that offline marketing sources lose market share to the Internet marketing due to the ease of access and easily track return on investment, commonly referred to as ROI in Internet Marketing. Unlike traditional marketing methods, you can analyze and evaluate which of your marketing campaign elements are generating more sales after starting your Internet marketing campaign.</p><p> </p><p>Below are some advantages of Internet marketing you need to know to be successful in your online marketing campaign:</p><p> </p><p><strong>Cost Effective</strong></p><p>Reduced cost is the great advantage of Internet marketing compared to offline marketing like magazines and newspapers. This reduced cost is mainly due to cutting material, printing and man-power costs. Internet marketing offers reliable, flexible and easy budget management especially attractive for small to medium size businesses.</p><p> </p><p><strong>Search Engine Optimization (SEO)</strong></p><p>Search engine optimization is a free service, that allow your product profile to show up in search engines and to lead more traffic to your product profile webpage. Good SEO rank can be reached by providing rich product content and regular updates.</p><p> </p><p><strong>Detail Analytics</strong></p><p>Internet marketing is easily measurable through analytical tools that will indirectly impact on your business marketing strategy. Detail analytics give you accurate information about your product profile visits and website visits. The number of your product profile visitors is easy to measure and you can calculate the exact ROI. Whereas, in offline marketing you cannot tell how many people saw your product profile published in a magazines, catalogue, etc.</p><p> </p><p><strong>Real-Time Results</strong></p><p>Internet marketing allows monitoring the results of your marketing campaign right after publishing and implementing your marketing strategy. If you use for example Email Marketing package you can measure directly the number of clicks on your listing profile and then displaying them in graphical format and analyze the impact with Listing Analytics package. This way the efficiency of your strategy can be measured and change your strategy in real-time if necessary. </p><p> </p><p><strong>Targeted Audience</strong></p><p>Compared to offline marketing, determining your target group is much more precise in online marketing. Online directories can target your ads directly to a chosen target of professionals and display how many people you reached.</p><p> </p><p><strong>Long-Term Exposure</strong></p><p>The average life span of a traditional or offline marketing campaign is limited to few weeks, but Internet marketing is a continuous process that will bring results evenly. If you have reached the first pages of search engines, then your ad can stay visible for potential clients for a longer period. Updates are of course necessary to hold this position.</p><p> </p><p><strong>Article (Content) Marketing</strong></p><p>Content marketing helps to create and maintain the number of visitors interested in your software products. This is a great way to increase your company reputation and reliability that in turn spreads as word-of-mouth advertising among E&P professionals.</p><p> </p><p>The main advantages that Internet marketing has over offline marketing are covering wider range of audience, cost effective, provide detail analytics, real-time results and email marketing campaign management, better targeting and long term exposure to targeted audience. If you are working to ensure that you have a well-rounded target audience, it is important to use a fine mix of marketing that is offline, as well as online in an effort to optimize your potential to increase sales.</p><p>Fortunately, professional marketing platforms are already available for you to start your Internet marketing campaign so, start your marketing campaign now and get advantage of opportunities that online marketing has to offer!</p><p> </p><p>Benefits of Online & Offline Marketing for Your Business</p><p>One of the most dangerous things that you can do from a marketing perspective is change something that’s actually working. You might’ve observed that a lot of entrepreneurs are now using online marketing strategies. But if I were you, I’m not going to go online and fully give up everything I’m doing offline that’s working.</p><p>So if you’re already utilizing offline marketing that is, you’re meeting with clients, signing them up, and enrolling them don’t stop doing that. I think the biggest mistake in marketing is thinking that the grass is greener on the other side. And I’ve also made this mistake before. Online marketing helps you be more efficient, but offline marketing is also a great way to bring in revenue.</p><p> </p><p> </p><p> </p><p> </p><p> </p> </div> </div> </div> </div> </div> </section> </div> ]]></content:encoded> <wfw:commentRss>https://susconsultancy.co.uk/online-vs-offline-marketing-blog/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>Digital Marketing Importance in Modern World</title> <link>https://susconsultancy.co.uk/digital-marketing-importance-in-modern-world-blog/</link> <comments>https://susconsultancy.co.uk/digital-marketing-importance-in-modern-world-blog/#respond</comments> <dc:creator><![CDATA[susconsultancy1122]]></dc:creator> <pubDate>Fri, 28 Oct 2022 15:41:41 +0000</pubDate> <category><![CDATA[Uncategorized]]></category> <guid isPermaLink="false">http://susconsultancy.co.uk/?p=1783</guid> <description><![CDATA[Why Digital Marketing Is Important for Every BusinessNow a days the internet and social media have played a vital role for ......]]></description> <content:encoded><![CDATA[ <div data-elementor-type="wp-post" data-elementor-id="1783" class="elementor elementor-1783"> <section class="elementor-section elementor-top-section elementor-element elementor-element-1694bc1 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1694bc1" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a0abebd" data-id="a0abebd" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-5bccab6 elementor-widget elementor-widget-text-editor" data-id="5bccab6" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><strong>Why Digital Marketing Is Important for Every Business</strong><br />Now a days the internet and social media have played a vital role for an artists to share their work for a business man to get more audience.</p><p> </p><p>In today’s modern world Social Media is very quickly and effectively become one of the most important aspects of Digital Marketing and if you Yes You are not applying this profitable source You are missing out an Incredible Marketing Opportunity. As it plays a very important role to make the world hear about your mission. Here are 5 Amazing Hacks to used social media effectively in your business.</p><ol><li>Connect with your Customers Currently about 2,789 million to be exact are on Social media It’s true that you can always reach new customers on social media. It’s nearly impossible to run a business and keep up with every social media channel every single day. So that’s why it is very important to concentrate your efforts on popular social media platforms First focus your time and effort on Facebook, Twitter, Instagram, and LinkedIn. Consider your company and brand when deciding which ones to use. If you aren’t visually-focused, consider sticking to Facebook, Twitter, and LinkedIn. After all, Facebook is still the king of social media despite what some social media influencers say.</li><li>Always gather related info about your topic After you’ve searched the related content,Now its time for you to start compiling content to share. Sharing your own content is the biggest achievement. That’s the only reason people are following you. But only sharing your own stuff can make things little bit outdated. You must got into the situations where you cannot have enough information For example, half of the biggest brands post at least ten times a day on Facebook,Instagram and twitter. That adds up to 900 posts on these platforms! You must just dig in to your competitors posts and content and make your self completely up to date. Feedly is one of my Favorite platforms for finding related stuff about the particular niche</li><li>Optimized your images for all social media platforms Different Social Media platforms have different requirements of image sizes. So don’t need to worry about .Canva has just made our life easy and provide the image sizes according to the different social media platforms With just one click you have choosen the image sizes you want for your post</li><li>Influencers are waiting for you Tweet deck is a great platform to find out exactly how much influence a twitter user has. When people want to pay attention to what someone has to say, they put them on a Twitter list, but it’s not easy to see how many lists an influencer is on. TweetDeck allows you to find Twitter users and see the number of Twitter lists the person is on. If both the number of lists and the number of followers is high, then you have found a good influencer!</li><li>Mobile Friendly Experience Did you know more than 60 % of the website traffic is coming from the mobile phones Consumers now check reviews, compare prices, and even purchase online through their mobile devices. So you’ll have to beef up your website for a more mobile-friendly experience. Here’s how:</li></ol><p> • The text in your website should be visible inside mobile view.</p><p> • Actions button must be eye catching.</p><p> • Website Speed Optimization effects a lot</p><p> • Check your website performance with various tools The tools which i used and also recommend every buddy out there to use.</p><p> • Google Page Speed Insight</p><p> • Gt Metrix</p><p> </p> </div> </div> </div> </div> </div> </section> </div> ]]></content:encoded> <wfw:commentRss>https://susconsultancy.co.uk/digital-marketing-importance-in-modern-world-blog/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> </channel></rss> If you would like to create a banner that links to this page (i.e. this validation result), do the following:
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