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<title>The Investor’s Playbook: Unlocking the Potential of Ecommerce Acquisition</title>
<link>https://investing.io/investors-playbook-ecommerce-acquisition/</link>
<dc:creator><![CDATA[Nick]]></dc:creator>
<pubDate>Thu, 26 Jun 2025 14:17:39 +0000</pubDate>
<category><![CDATA[Blog]]></category>
<category><![CDATA[Finance]]></category>
<category><![CDATA[Websites]]></category>
<guid isPermaLink="false">https://investing.io/?p=510366</guid>
<description><![CDATA[Buying an ecommerce business can be the fastest way to grow your portfolio. But if you make the wrong decision, it’s also the fastest way to burn your cash. Many entrepreneurs rush into ecommerce acquisitions without knowing what they’re looking for. They see glossy storefronts, inflated numbers, and “passive income” promises. But‌ they get outdated […]]]></description>
<content:encoded><![CDATA[Buying an ecommerce business can be the fastest way to grow your portfolio. 
But if you make the wrong decision, it’s also the fastest way to burn your cash.
Many entrepreneurs rush into ecommerce acquisitions without knowing what they’re looking for.
They see glossy storefronts, inflated numbers, and “passive income” promises. But‌ they get outdated tech, churning customers, and zero profit.
So, how do you spot the winning deals? 
With the right strategy, you can identify promising businesses with proven revenue and established systems. Let’s take a look at how you evaluate ecommerce businesses and what to do once you find the right fit.
<h2>Why buy an ecommerce business? The benefits</h2>
Looking to make a smart move in the ecommerce space? Buying an existing ecommerce company with the existing <a href="https://www.surfe.com/blog/free-email-lookup/" target="_blank" rel="noopener">email list</a> might be the right shortcut. However, there are red flags to watch out for.
But first, let’s see why an online acquisition strategy makes the most sense and why strategic buyers win out:
<h3>You start with revenue, not a blank page</h3>
When you step into a model that’s already earning, you <a href="https://nikolaroza.com/buyer-intent-statistics-facts-trends-guide/" target="_blank" rel="noopener">understand the potential profit</a> on your plate. You have established online sales channels that loyal customers are already familiar with. You skip the hardest bit — getting it off the ground. 
Think about it this way. 
If your car breaks down and you need to push it, it’s way easier to keep pushing once it gets going. The most challenging part is getting the wheels rolling.
You’re not fumbling through trial and error just to make your first dollar. Instead, you can concentrate on scaling what already works.
And in fact, that’s one of the benefits of <a href="https://investing.io/investing-in-websites/">buying existing web firms</a>—taking advantage of an established revenue stream.
<h3>You inherit loyal customers</h3>
When you buy an existing ecommerce company, you inherit its customer base. These paying customers are already engaged and have already established trust with your brand.
When consumers trust a brand, they tend to stay loyal. This loyalty powers future growth. As the 2025 U.S. Shopper Satisfaction Report explains …
“Satisfied shoppers are not just loyal; they are advocates who amplify sales and growth by recommending retailers and brands to others.”
<h3>It comes with built-in credibility</h3>
Consumer trust is imperative, and it isn’t built overnight.
According to various sources, reputation accounts for between 28% and 30% of the market capitalization of FTSE 350 companies, equating to approximately $954 billion. Brands with a good professional reputation perform the best. The top <a href="https://inmoment.com/wp-content/uploads/2025/04/2025-Reputation-Benchmark-Report.pdf" target="_blank" rel="noopener">10%</a> of businesses across all industries consistently maintain a strong 4.5-star rating or higher.
When you buy an online business that already has customers who trust it, you save time and money on establishing that reputation yourself. And you benefit from better performance.
<h3>The infrastructure is already running</h3>
Setting up business operations requires time, money, and expertise.
When you purchase an existing online company, these operations are already in place. 
Imagine how much time you’d have to concentrate on business improvements if you didn’t have to think about:
<ul>
<li>Establishing marketing channels and social media platforms</li>
<li>Setting up payment systems</li>
<li>Building a website</li>
<li>Finding suppliers</li>
<li>Building a <a href="https://www.social.plus/blog/exceptional-brand-communities" target="_blank" rel="noopener">brand community</a></li>
</ul>
You may need to work on unblocking bottlenecks or streamlining operations. But you can focus on fine-tuning existing productivity. Not reinventing the wheel.
<h3>There are proven products in place</h3>
When you acquire an ecommerce business, you get a product catalog with proven sales from customers already dedicated to buying these wares.
Great products are the number <a href="https://go.merkle.com/rs/442-SZV-721/images/2024_Merkle_%20Loyalty%20Barometer%20Report.pdf?version=0&mkt_tok=NDQyLVNaVi03MjEAAAGaTjVw5mpyXN6Lrli2k8bjTktzAInxIn-UrFPf5Tbl12eEp712ZoM3K7D2Cjz_TbV4f67Sj0evw6f0dml-n-jqwD-ec00G53cZxikNMLk" target="_blank" rel="noopener">one</a> reason customers stay loyal to brands.
If you start your own business, you must create a product, test it, and identify a target market that suits it.
When you buy an existing company, you’re working with real demand and real results. You only have to focus on scaling up bestsellers and cutting products that don’t work.
<h3>Faster profits, lower risk</h3>
Established businesses come with historical data.
You can see what people buy, how they like to buy it, and when.
With a business model already in place and data to demonstrate its effectiveness, it’s a shorter path to profitability. 
There are also fewer risks than with a startup. You’re not funneling cash into testing and building something unproven. It already works. You just have to improve it.
<h2>How to spot the right ecommerce acquisition opportunity</h2>
So you’re convinced to buy rather than build.
But how do you choose the right company to acquire?
Here’s what makes a promising commerce acquisition stand out from a potential money pit:
<h3>Dig into financial health and performance</h3>
First things first. Follow the money.
It’s easy to fall in love with a brand or a product. However, you need to take a long, hard look at the numbers before committing to nurturing a project.
And it’s more than just revenue and profit margins. You need to understand all the costs that go into running the company and how the resources flow through the systems.
Here are a few steps for reviewing a company’s financial status:
<ol>
<li>Review at least three years of financial statements, including <a href="http://marketingmedian.com/top-strategies-for-managing-cash-flow-as-a-growing-business/" target="_blank" rel="noopener">cash flow</a>, income statements, and balance sheets.</li>
<li>Work out gross and net profit margins. Margins should cover operating costs, allow for competitive pricing, and make a profit.</li>
<li>Analyze revenue patterns to understand dips, spikes, and seasonal trends.</li>
<li>Compare customer acquisition cost (CAC) and customer lifetime value (CLTV). You should look for a ratio of 3:1 or higher, according to <a href="https://blog.hubspot.com/service/ltv-cac-ratio" target="_blank" rel="noopener">HubSpot</a>.</li>
<li>Inspect the average order value (AOV). If you have a high AOV but your revenue is flat, customers aren’t coming back.</li>
</ol>
Most importantly, demand transparency. If the seller is hush-hush about the financials, it’s a big red flag.
<h3>Analyze operations and infrastructure</h3>
You wouldn’t buy a car without checking the engine. A business is the same.
It’s not just what it looks like — it’s how it runs.
Sure, a business might make a lot of profit. However, if everyone is working overtime and fighting fires due to unsustainable processes, it’s likely to crash and burn.
You need to look into the tools, team, platform, and processes.
Ask questions like…
<ul>
<li>How is the supply chain structured, and what are the associated risks?</li>
<li>Which processes are automated, and which are manual?</li>
<li>Is the site built on a scalable platform?</li>
<li>How does customer service operate?</li>
<li>Which marketing channels exist?</li>
</ul>
Take <a href="https://www.ft.com/content/080a2c3f-363b-4b72-9283-9557fb8b1b4c" target="_blank" rel="noopener">Evri’s</a> acquisition as an example.
When Apollo Global acquired the delivery company in 2024, it was primarily focused on infrastructure.
Evri came with a large-scale logistics network already in place. This made it a valuable asset, as it could generate profit immediately without incurring setup costs.
<h3>Understand its customer base and brand reputation</h3>
Reputation and customer trust are everything—<a href="https://inmoment.com/wp-content/uploads/2025/04/2025-Reputation-Benchmark-Report.pdf" target="_blank" rel="noopener">94% of consumers</a> will abandon a business due to just one bad experience.
When you buy a company, you buy its audience and reputation.
You need to understand those customers, their feelings about the brand, and where their loyalties lie. 
The impacts of high customer turnover extend beyond missed sales. High churn rates also increase your CAC.
<a href="https://www.kovai.co/about-us/" target="_blank" rel="noopener">Saravana Kumar</a>, CEO of Kovai.co, explains …
“Acquiring a new customer can cost five to seven times more than retaining an old one,”
So, if you choose a business with poor reviews and low retention, expect more challenges than potential benefits.
Check reviews, social sentiment, and loyalty data before you buy.
Take the lead from <a href="https://www.ft.com/content/5f877cb3-dd6c-4daa-a5c6-cc3f3bf95c85" target="_blank" rel="noopener">Permira</a>. 
Its acquisition of Squarespace hinged on more than the product. The website builder has a strong reputation and repeat customer base that drives its growth and success.
<h3>Look at legal structure and compliance</h3>
Legal problems can be silent killers.
First, ensure the business is formed correctly (e.g., LLC, corporation, etc.). 
You also need to review ‌current contracts to ensure that suppliers, clients, and partners are all in compliance.
It’s also important to look at regulatory compliance. 
<ul>
<li>Do anti-money laundering regulations bind them?</li>
<li>Do they meet consumer protection standards?</li>
<li>Do they comply with data privacy laws?</li>
</ul>
Don’t forget to verify ownership, too. You need to make sure the company owns all trademarks, domains, content, and software.
<h3>Know the risks and red flags</h3>
Even the most promising ecommerce businesses might have problems beneath the surface. You want to make sure the business owner isn’t selling because those problems are bigger than they appear.
If you don’t ask the right questions, you might inherit a mess.
Look out for red flags like:
<ul>
<li>Traffic drops or sales declines over the past six to 12 months without a valid explanation.</li>
<li>Revenue concentration occurs when most of the business comes from a single product or customer.</li>
<li>Strange seller behavior like vagueness, delayed responses, and reluctance to share full data.</li>
<li>Revenue spikes that might indicate unsustainable practices (like aggressive discounts). <a href="https://www.gable.ai/blog/common-data-quality-issues" target="_blank" rel="noopener">Poor data quality</a> can also obscure these warning signs, making it more difficult to assess long-term sustainability.</li>
<li>Inflated valuations with no solid financials to back them up.</li>
</ul>
You’re looking for honesty, transparency, and proof. If something feels off, it probably is.
<h3>Understand the growth potential</h3>
You’re not buying a business to babysit it. You adopt it to raise it.
So, don’t just look at its current performance and call it a day — assess future opportunities as well.
Ask yourself questions like:
<ul>
<li>Can you expand the product catalog, improve channel diversification, or enter new regions?</li>
<li>Does this harmonize with your current business or tools?</li>
<li>Is this business in a growing market with rising demand?</li>
<li>Are operations and infrastructure scalable?</li>
</ul>
Take <a href="https://www.1800flowersinc.com/news-and-media/newsroom/news-briefs/2024/2024-9-24" target="_blank" rel="noopener">1-800-FLOWERS.com</a>.
When the online florist bought Card Isle, it was an opportunity to expand both businesses.
(<a href="https://www.1800flowers.com/personalized-flower-vases" target="_blank" rel="noopener">Image Source</a>)
Now they can offer personalized gifts to flower buyers, while offering flowers to those buying cards. Genius!
<h2>Best practices for a smooth ecommerce acquisition process</h2>
Ready to buy an ecommerce business?
Here’s how to make sure the acquisition process goes smoothly.
<h3>Define what you want and stick to it</h3>
Start with clarity. Set out your acquisition criteria upfront.
You need to know what you want from a company. What revenue range? What profit margin? Do you have a preference for the platform, niche, or customer demographic?
A tighter focus means faster decisions and less wasted effort.
<ol>
<li>Set clear financial boundaries.</li>
<li>Define what “growth potential” looks like for your team.</li>
<li>Prioritize must-haves vs nice-to-haves.</li>
<li>And be specific about each element — “We want $1M–$5M annual revenue, not just “decent returns.”</li>
</ol>
Also, always define your deal-breakers at the beginning. (It’s just as important to know what you don’t want.)
<h3>Go deep on due diligence</h3>
If you’ve found a good-looking opportunity, <a href="https://investing.io/ecommerce-due-diligence/">dig into everything</a>, like:
<ul>
<li>Legal documents</li>
<li>Customer data</li>
<li>Operations</li>
<li>Financials</li>
<li>Suppliers</li>
<li>Tools</li>
<li>Team</li>
</ul>
Create a checklist of everything you need to explore and verify each claim with real documents.
Beyond the seller’s claims, look for independent sources and do your own research. 
Don’t be afraid to ask hard questions. If the seller can’t answer them, it could be a red flag for your future profitability.
<h3>Plan integration before you close the deal</h3>
If you wait until after the acquisition to determine how the move will work, you may encounter unexpected hurdles.
Develop a plan to integrate early on, so you can jump straight into action once you’ve signed the papers.
Assign roles for each integration task and set clear timelines. Communicate all changes early, especially to customers and staff.
<h3>Structure the deal carefully</h3>
A fair deal is about protection as much as it’s about price.
Start with a proper third-party valuation — don’t simply take the seller’s word as gospel.
Ensure you are aware of everything included in the handover, such as…
<ul>
<li>Legal protections (indemnities, warranties)</li>
<li>Payment terms and timing</li>
<li>Any earn-outs</li>
</ul>
The easiest way to protect yourself is to work with an experienced lawyer. 
And remember, never sign anything you don’t fully understand.
<h3>Have funding ready to go</h3>
Deals stall when you don’t have capital lined up.
Estimate the total cost of the deal, including the purchase and any transaction expenses.
<a href="https://investing.io/financing-options-to-acquire-a-business/">Secure this funding early</a> on and make sure it’s accessible for swift payment.
<h3>Keep your people and customers close</h3>
Your new business runs on two engines. You’re powered by the people behind the scenes and the people who purchase.
Existing employees hold the access keys to essential knowledge, processes, and relationships. They are familiar with daily operations and understand the roles of suppliers and stakeholders.
If you don’t keep them informed, you risk losing them. And this can disrupt everything. Clearly outline roles and communicate contributions and expectations. They need to know what’s changing, what’s staying the same, and how they fit into the bigger picture.
You also need to reassure your customer base. You don’t want dropouts because customers are confused about the company they’d come to trust. Show them that the business is in good hands and highlight new benefits to reinforce your brand reputation.
➜ And most importantly, deliver experiences that are equal to or better than what they received before. Consistency is the foundation of trust.
<h3>Know when to walk</h3>
Be prepared to cut and run if you start seeing red flags. It doesn’t matter how far into the process you are.
Unfortunately, it’s easy to become emotionally invested and brush aside concerns. But sunk costs aren’t a strategy — they’re a trap. Just because you’ve invested time and money in research, it doesn’t mean you need to continue losing money on a poor deal.
Keep your deal breakers in mind and watch out for those pesky red flags.
<h2>Wrap up</h2>
Getting the best deal on an ecommerce business takes real detective work. You need to delve into the details to ensure everything adds up.
Never sign a deal unless you thoroughly understand the financials, infrastructure, customers, and associated risks.
When done right, an ecommerce acquisition can fast-track your growth and set you up for serious long-term returns. Remember to stay objective. Don’t rush. And always be ready to walk if the numbers don’t make sense.
Looking for more smart strategies for entrepreneurs and online investors? 
<a href="https://investing.io/">Sign up for the Investing.io newsletter</a> for expert insights and actionable advice, straight to your inbox.
 
]]></content:encoded>
</item>
<item>
<title>The 8 Best Remote Staffing Agencies That Actually Deliver for Investors</title>
<link>https://investing.io/remote-staffing-agencies/</link>
<dc:creator><![CDATA[Jake Thomas]]></dc:creator>
<pubDate>Thu, 01 May 2025 04:54:31 +0000</pubDate>
<category><![CDATA[Blog]]></category>
<category><![CDATA[Business]]></category>
<guid isPermaLink="false">https://investing.io/?p=510332</guid>
<description><![CDATA[Trying to find quality remote talent? Yeah, it can be a nightmare. I learned this the hard way back in 2019 when one of my companies needed to fill 3 roles quickly. I hired remote professionals directly from job boards, and I thought I was saving time and money. Unfortunately 2 out of the 3 […]]]></description>
<content:encoded><![CDATA[Trying to find quality remote talent? Yeah, it can be a nightmare.
I learned this the hard way back in 2019 when one of my companies needed to fill 3 roles quickly. I hired remote professionals directly from job boards, and I thought I was saving time and money. Unfortunately 2 out of the 3 didn’t work out and the project almost got delayed as a result.
Since then I’ve gone with proven remote staffing agencies for any new hires. They changed how I think about remote hiring entirely.
List of Great Remote Staffing Agencies
There are plenty of services out there, so I compiled the list below of my favorite remote staffing agencies. It’s true that every company has myriad hiring needs, but I’m confident you can find exceptional global talent with the companies in this list.
<ol>
<li><a href="https://www.somewhere.com/" target="_blank" rel="noopener">Somewhere</a></li>
<li><a href="https://www.toptal.com/" target="_blank" rel="noopener">Toptal</a></li>
<li><a href="https://remote.com/" target="_blank" rel="noopener">Remote.com</a></li>
<li><a href="https://www.upwork.com/" target="_blank" rel="noopener">Upwork</a></li>
<li><a href="https://www.bairesdev.com/" target="_blank" rel="noopener">BairesDev</a></li>
<li><a href="https://www.roberthalf.com/us/en" target="_blank" rel="noopener">Robert Half</a></li>
<li><a href="https://www.cybercoders.com/" target="_blank" rel="noopener">Cyber Coders</a></li>
<li><a href="https://www.randstadusa.com/" target="_blank" rel="noopener">Randstad</a></li>
</ol>
<h2>1. Somewhere – The Gold Standard for Pre-Vetted Global Talent</h2>
What makes <a href="https://www.somewhere.com/" target="_blank" rel="noopener">Somewhere</a> different? This remote staffing agency actually understands the roles it’s filling.
Their vetting is no joke. Their assessment process is complex: technical challenges, culture interviews, even a mock project review. That’s why their success rate is so high.
<ul>
<li>Industries they excel in: Tech, marketing, customer success, and operations</li>
<li>Geographic focus: Global (strongest in Latin America and Eastern Europe)</li>
<li>Average time to placement: 7-10 days for most roles</li>
</ul>
They may not always be the cheapest option, but after wasting $15K on a bad hire from a budget agency, I’ve learned that you don’t always “save money” when you’re trying to save money.
<ul>
<li>Best for: Companies serious about quality who understand that great talent is an investment, not an expense.</li>
<li>Pricing: Custom quotes based on role complexity</li>
</ul>
<h2>2. Toptal – The Perfect Match for When You Need the Top 3%</h2>
Remember when everyone claimed to hire “only the best ” remote workers? <a href="https://www.toptal.com/" target="_blank" rel="noopener">Toptal</a> actually means it. Their acceptance rate is 3%.
<ul>
<li>Their strength: Elite technical talent for complex projects</li>
<li>Best for: Short-term projects where you need serious expertise</li>
<li>Pricing: Expect $150-300/hour for senior talent. Yes, really. Worth it for critical projects.</li>
</ul>
<h2>3. Remote.com – The Compliance Champions</h2>
<a href="https://remote.com/" target="_blank" rel="noopener">Remote.com</a> started as a job board. They’ve quietly built the most comprehensive employer of record (EOR) service I’ve seen.
<ul>
<li>Their superpower: Making international hiring boringly simple</li>
<li>The trade-off: They seem to focus more on compliance, not talent matching</li>
<li>Best for: Companies expanding internationally</li>
</ul>
<h2>4. Upwork – The Volume Play</h2>
<a href="https://www.upwork.com/" target="_blank" rel="noopener">Upwork</a> is a well known platform for finding global freelance talent.
Some people I know like to dunk on using Upwork. That’s mainly because they find the platform challenging to sift through all the freelancers to find the truly great remote talent. But should you write it off completely? I don’t think so and that’s because there are plenty of exceptional freelancers on the platform.
I use Upwork for specific scenarios: quick design tasks, content writing, and basic development work. The trick is being ruthlessly selective. I reject 95% of proposals immediately. The 5% that remain are often surprisingly good.
<ul>
<li>Best for: Well-defined, short-term projects</li>
<li>Where it fails: Building long-term virtual teams</li>
</ul>
My Upwork hack: hire fast, fire faster. Test with small paid projects before committing to anything substantial. And always, always check the candidate’s actual work samples, not just portfolios.
<h2>5. BairesDev – The Nearshore Specialists</h2>
Time zones matter more than most people realize. I learned this by managing a team split between San Francisco and Mumbai. The 13.5-hour difference meant someone was always exhausted on calls.
If you’re in the US, then <a href="https://www.bairesdev.com/" target="_blank" rel="noopener">BairesDev</a> solves this by focusing exclusively on Latin American talent.
<ul>
<li>Their focus: Software development and technical roles</li>
<li>Geographic specialty: Latin America only</li>
<li>Standout feature: Cultural alignment with North American companies</li>
<li>Best for: US companies who value real-time collaboration and cultural fit.</li>
</ul>
<h2>6. Robert Half – The Enterprise Veteran</h2>
<a href="https://www.roberthalf.com/us/en" target="_blank" rel="noopener">Robert Half</a> feels corporate because they are corporate. They’ve been around since 1948. Your dad probably used them.
That heritage matters more than you’d think. Their network depth is unmatched for senior roles.
<ul>
<li>Their strength: Senior talent with traditional credentials</li>
<li>Their approach: Old school but effective</li>
<li>Best for: Finance, accounting, and C-suite roles</li>
</ul>
<h2>7. CyberCoders – The Tech Talent Hunters</h2>
<a href="https://www.cybercoders.com/" target="_blank" rel="noopener">CyberCoder</a> specializes in connecting clients with skilled tech professionals, and their recruiters actually speak “tech.”
<ul>
<li>Specialization: Software engineering, cybersecurity, data science</li>
<li>Standout feature: They understand technical nuance</li>
<li>Average placement time: 14-21 days</li>
</ul>
<h2>8. Randstad – The Global Powerhouse</h2>
<a href="https://www.randstad.com/" target="_blank" rel="noopener">Randstad</a> is massive: 38 countries, 40,000 employees. When you’re hiring across multiple continents, their scale becomes an advantage.
<ul>
<li>Global reach: True worldwide coverage</li>
<li>Industry coverage: Everything, but strongest in IT and finance</li>
<li>Best for: Multi-national hiring at scale</li>
</ul>
As a big company, they may move operate differently than boutique agencies. But they are known for being incredibly reliable. When they say a candidate has been vetted, they mean it.
<h2>Why Partner with a Remote Staffing Agency?</h2>
I used to think agencies were just expensive middlemen. Then I actually calculated what DIY hiring was costing us.
Time is the killer. My last direct hire took 73 days from posting to start date. During that time, my team lead was spending 15 hours a week on interviews instead of getting actual work done. The opportunity cost was brutal.
International hiring can be rough. Ever tried figuring out employment law in Romania? Or setting up compliant payroll in Brazil? I spent a weekend researching tax treaties and almost had a panic attack. One wrong classification, and you’re looking at six-figure penalties.
Good remote staffing companies solve three problems you probably don’t even know you have yet:
<ul>
<li>Finding pre-vetted candidates in the vast pool of global talent (I’m talking actual vetting, not just keyword matching)</li>
<li>Ensuring global compliance expertise</li>
<li>Assessing cultural fit</li>
</ul>
<h2>How to Choose the Right Agency for Your Remote Talent Needs</h2>
After all these partnerships, here’s my decision framework:
Start with your biggest constraint:
<ul>
<li>Quality matters most?</li>
<li>Compliance keeping you up?</li>
<li>Bootstrap budget?</li>
<li>Need the same time zone?</li>
</ul>
Consider your hiring volume:
<ul>
<li>Hiring occasionally: Boutique agencies like Somewhere</li>
<li>Hiring constantly: Platform solutions or enterprise partnerships</li>
</ul>
Factor in your industry:
<ul>
<li>Pure tech: CyberCoders, Toptal, or BairesDev</li>
<li>Traditional roles: Robert Half or Randstad</li>
<li>Mixed roles: Somewhere or Remote.co</li>
</ul>
The soft stuff matters:
<ul>
<li>Do they get your culture?</li>
<li>Can you actually talk to them?</li>
<li>Will they tell you uncomfortable truths?</li>
</ul>
<h2>The Future of Remote Staffing</h2>
AI matching is getting better, but it’s not magic. The best agencies use it to screen faster, not replace human judgment. Cultural fit, communication style, work ethic… algorithms can’t fully assess these yet.
Compliance is getting worse before it gets better. Countries are tightening regulations as working remotely continues to be an upward trend. Brazil just changed their tax laws again. The UK is cracking down on contractor classification. Having a partner who tracks the remote work landscape is becoming non-negotiable.
The talent arbitrage is real but shifting. Eastern European developers used to be cheap. Now, the best ones demand Silicon Valley rates. The next wave is coming from Africa and Southeast Asia. Smart companies are building relationships there now.
<h2>Get Ready to Build Powerful Remote Teams</h2>
If I had to to pick one agency, it would definitely be Somewhere. They are known for consistently delivering quality hires who stick around. That’s the metric that actually matters.
However, the “best” agency depends on what problem you’re solving. Need world-class technical talent for a critical project? Toptal. Expanding internationally and need EOR compliance? Remote.co. Building a nearshore team? BairesDev.
The biggest mistake I see is treating remote hiring like traditional recruiting with video calls. It’s fundamentally different. The agencies that understand this, really understand it, are the ones worth partnering with.
One last thing: remote work isn’t a trend anymore. It’s table stakes. Companies still debating “remote vs. office” are missing the point. The question now is how to build great virtual teams, not whether to.
So, choose your remote staffing agency carefully. They’re not just filling seats. They’re helping you find the right talent for building your company’s future. The right choice today could be the difference between scaling successfully and becoming another cautionary tale for employers as well as remote employees.
]]></content:encoded>
</item>
<item>
<title>How to Raise Capital as an Independent Sponsor</title>
<link>https://investing.io/raise-capital-independent-sponsor/</link>
<dc:creator><![CDATA[Jim Cirigliano]]></dc:creator>
<pubDate>Wed, 16 Apr 2025 03:16:19 +0000</pubDate>
<category><![CDATA[Blog]]></category>
<guid isPermaLink="false">https://investing.io/?p=510108</guid>
<description><![CDATA[Key Points: Raising capital is one of the most consistent challenges for an independent sponsor (fundless sponsor). Sponsors rely on building a deep network of industry talent and capital providers to broker successful deals. New independent sponsor investing sites like CapitalPad offer a convenient source of capital to close a funding gap. (funding details below) […]]]></description>
<content:encoded><![CDATA[Key Points:
<ul>
<li>Raising capital is one of the most consistent challenges for an independent sponsor (fundless sponsor).</li>
<li>Sponsors rely on building a deep network of industry talent and capital providers to broker successful deals.</li>
<li>New independent sponsor investing sites like CapitalPad offer a convenient source of capital to close a funding gap. (funding details below)</li>
</ul>
 
From my perch working in finance and writing about entrepreneurship and private business investing, I’ve seen a trend gradually emerging in the private equity universe.
We’ve seen pronounced growth in the independent sponsor segment of private equity. It’s an evolving landscape that’s enticing more and more private equity associates to test the waters, especially after they’ve gained some experience and developed a robust personal network.
Not a ton has been written about how to become an independent sponsor. It feels like a relatively young marketplace that’s still developing and evolving.
But the independent sponsor business model has a lot to offer. Sponsors gain tremendous flexibility and control over the terms and time horizons of the deals they broker. And it gives institutional investors, family offices, and high net worth individuals an alternative way to invest in private small businesses without relying on expensive private equity funds.
<h2 id="independent_sponsor_financing_challenges" style="text-align: center;">The Challenge of Independent Sponsor Financing</h2>
<img decoding="async" class="alignnone size-full wp-image-1517614 aligncenter" src="https://smash.vc/wp-content/uploads/icons8-critical-success-factors-100.png" alt="Independent Sponsor Challenges" width="100" height="100" />
Independent sponsors (aka fundless sponsors) are a lot like traditional private equity funds without the funds. That is, they don’t have a pre-existing pool of committed capital to deploy when acquiring businesses.
Instead, the independent sponsor business model begins with the sponsor sourcing a deal. They identify an acquisition target, then leverage their network and industry connections to find an operator for the business.
Independent sponsors usually do this work on their own time and pay for expenses out of their own pocket. They aren’t supported by a fund and are often entirely self-funded during the search for acquisition targets.
That setup also means they don’t have investors lined up in advance. It’s only after they source a deal, conduct due diligence, negotiate terms, and line up operational management that they can approach investors with the opportunity.
There’s a lot riding on the fundraising stage of the deal, because the sponsor has already footed the bill for all the costs leading up to this point. Pre-deal expenses include legal fees, accounting and audit fees, travel, marketing/promotion, rent, insurance, and all the other costs of doing business.
Unfortunately, a lack of funds is a common point of failure for independent sponsors. Sponsors can struggle to raise enough capital to close a deal even after having a letter of intent (LOI) accepted. That’s especially true for less established sponsors whose network of potential investment capital partners may be more limited.
Failing to close a deal is painful and costly. It leaves the sponsor with no way to recoup the sunk costs of the upfront expenses and time they’ve already put into it.
That’s why having a strategy for raising capital as an independent sponsor is critically important. You need to have a plan—and a backup plan—before you invest the time and money putting together your deal.
<h2 id="how_independent_sponsors_raise_capital" style="text-align: center;">How Independent Sponsors Raise Capital</h2>
<img decoding="async" class="alignnone size-full wp-image-1517604 aligncenter" src="https://smash.vc/wp-content/uploads/icons8-fundraising-100.png" alt="Raising Capital as an Independent Sponsor" width="100" height="100" />
Independent sponsors have historically raised capital through their own personal networks. Many independent sponsors have a background in private equity, hedge funds, investment banking, or some other financial profession. So many already have some connections to well-capitalized institutions, family offices, or high net worth individuals who could be sources of capital.
Once an independent sponsor has an accepted LOI, they can pitch the opportunity to invest in the deal to capital providers. It’s wise to have your prospective investors in mind as you negotiate the terms of the acquisition, making sure the deal affords them attractive terms.
It’s worth underscoring the importance of building and maintaining a network that includes potential capital providers. Independent sponsor financing depends on their ability to raise money for each deal without a pre-committed capital. Many sponsors have an anchor investor in mind from the start of the process, but investors won’t sign on for sure until they know the exact terms of the deal.
It’s not uncommon for a single investor to take the entire allocation to an independent sponsor deal. In other cases, the sponsor may need to raise smaller amounts from a variety of sources, including friends and family, other investors in their personal networks, or institutions looking to invest in private businesses.
<h3>New options for independent sponsor financing are emerging</h3>
The independent sponsor market has generally been quite fragmented, but that’s now changing with centralized funding platforms.
<a href="https://capitalpad.com/independent-sponsor/" target="_blank" rel="noopener">CapitalPad helps independent sponsors</a> raise investment capital in two ways:
<ol>
<li><a href="https://capitalpad.com/independent-sponsor-capital/" target="_blank" rel="noopener">CapitalPad helps provide capital to independent sponsors raising for a deal</a>.</li>
<li><a href="https://capitalpad.com/invest-independent-sponsors/" target="_blank" rel="noopener">CapitalPad helps investors get access to independent sponsor deals</a>.</li>
</ol>
The platform hosts a group of accredited investors looking for opportunities. CapitalPad wraps them all into one special purpose vehicle (SPV), so sponsors can deal directly with the manager of its fund instead of interfacing with multiple small investors. And you receive one check instead of managing multiple wires and bank verifications.
It’s a simplified way to find investors, and can come in particularly handy if you find yourself with a funding gap you need to fill in order to close your deal. Simply post your deal on CapitalPad and the amount you want to raise. Doing so gives you instant access to dozens of eager investors.
For any allocation CapitalPad can’t fill up itself, it offers to introduce sponsors to much larger funds that want to allocate to independent sponsor deals. CapitalPad offers this at no charge to sponsors, only asking that its platform’s investors get priority for the allocation.
This makes CapitalPad a great, low-hassle way to fill up your allocation.
<h2 id="conclusion" style="text-align: center;">Conclusion</h2>
The independent sponsor marketplace hasn’t become as efficient as <a href="https://investing.io/best-private-equity-newsletters/">traditional private equity</a> just yet. The structure of every deal is a little different, and there aren’t really standardized terms across all sponsors and opportunities. Meaning there’s a lot of variation in the terms and structures from one independent sponsor deal to the next.
But the independent sponsor success stories I’ve observed have a few important elements in common. The sponsors are experienced and well connected. The economics of the deals are favorable all around: for the seller, the sponsor, and the equity investors.
The biggest challenge is almost always raising enough capital.
But even this is getting easier. The independent sponsor ecosystem continues to mature, with tools like CapitalPad helping to deliver greater efficiency and investor access to this evolving marketplace.
]]></content:encoded>
</item>
<item>
<title>Exit Strategy Planning 101: How to Prepare for a Successful Business Sale</title>
<link>https://investing.io/prepare-business-sale/</link>
<dc:creator><![CDATA[Nick]]></dc:creator>
<pubDate>Fri, 31 Jan 2025 12:47:56 +0000</pubDate>
<category><![CDATA[Blog]]></category>
<category><![CDATA[Business]]></category>
<category><![CDATA[Marketing]]></category>
<guid isPermaLink="false">https://investing.io/?p=510229</guid>
<description><![CDATA[One day, it’ll be time to part ways with your business. Unless you close it down altogether, you’ll likely transfer ownership to an ambitious investor. Or maybe pass it down to a family member. Either way, you’ll need a solid plan in place for a painless transition. Preparing for this moment now can help you […]]]></description>
<content:encoded><![CDATA[One day, it’ll be time to part ways with your business. Unless you close it down altogether, you’ll likely transfer ownership to an ambitious investor. Or maybe pass it down to a family member.
Either way, you’ll need a solid plan in place for a painless transition.
Preparing for this moment now can help you maximize the value of your business and prepare for success in the future.
Let’s take a closer look at some business planning essentials to keep in mind when creating your exit strategy. But first, let’s define a business exit strategy so we’re on the same page.
<h2>What is a business exit strategy?</h2>
An exit strategy is a plan for stepping away from your business.
For most owners, this means getting the business ready for transfer. 
A smart exit strategy increases your business’ value. (Coinbase, for instance, achieved an exit value of <a href="https://www.statista.com/statistics/1464290/largest-united-states-unicorn-exits/" target="_blank" rel="noopener">86 billion dollars</a> less than 10 years after it was founded.)
An exit strategy also keeps the business running once you’re out of the picture. This is often called “succession planning.” The idea is straightforward. You want to leave the business in the best possible shape for its next owner.
That means making sure: 
<ul>
<li>You’ve documented every process so someone else can take over the reins</li>
<li>The business can thrive without you (no matter how involved you’ve been)</li>
<li>The business is highly profitable</li>
<li>Your books are in order</li>
</ul>
This doesn’t happen overnight. That’s why it’s never too early to start planning your exit strategy!
And here’s the bonus: Preparing for a smooth handover can make your everyday operations run better, too. Streamlining processes, increasing profits, and creating a more efficient setup means you’ll be ready for success — and attract the right buyers when the time comes.
<h2>Exit planning essentials: 8 steps to planning a successful business exit strategy</h2>
Here’s how to begin crafting an exit strategy as a critical component of your business plan.
<h3>Step 1: Keep your financial records neat and accurate</h3>
One of the first things a buyer will look at is your financials.
Ensure your income, expenses, and tax filings are clear and current. The more organized your financial records are, the smoother the due diligence process will be when it’s time to sell.
For example, if you’re looking to sell your restaurant, make sure you have clear records of your sales, payroll, taxes, and operating costs. Buyers will want to know how much they’ll be taking on.
Hiring a professional <a href="https://getstarted.hk/" target="_blank" rel="noopener">business accounting service</a> ensures your financial records are accurate and comprehensive. These records are critical for a successful exist since most potential buyers will want to see official documentation of your financials as soon as they start engaging with you
<h3>Step 2: Write down all business processes so anyone can easily follow them</h3>
Document your sales process and business operations for a successful transition. Without Standard Operating Procedures (SOPs), a new owner would be lost entirely.
Think about everything that keeps your business running, from employee roles to tax planning to customer service procedures. Write it all down from scratch. Or fill in a SOP template.
<img fetchpriority="high" decoding="async" class="size-full wp-image-510231 aligncenter" src="https://investing.io/wp-content/uploads/2025/02/How-to-Prepare-for-a-Successful-Business-Sale-1.jpeg" alt="" width="800" height="402" srcset="https://investing.io/wp-content/uploads/2025/02/How-to-Prepare-for-a-Successful-Business-Sale-1.jpeg 800w, https://investing.io/wp-content/uploads/2025/02/How-to-Prepare-for-a-Successful-Business-Sale-1-300x151.jpeg 300w, https://investing.io/wp-content/uploads/2025/02/How-to-Prepare-for-a-Successful-Business-Sale-1-768x386.jpeg 768w" sizes="(max-width: 800px) 100vw, 800px" />
(<a href="https://monday.com/blog/project-management/sop-template-standard-operating-procedure/" target="_blank" rel="noopener">Image Source</a>)
Take a clothing boutique as an example. If you have processes for managing inventory, handling customer returns, and running promotions, make sure to clearly document them. The new owner will need these processes to keep things running.
<h3>Step 3: Set up your business to run without relying on you</h3>
The key to a successful business exit is creating a company that doesn’t depend on your presence. The more you can remove yourself from day-to-day operations, the more attractive your business becomes to potential buyers.
Start by automating routine tasks and putting systems in place for core functions like: 
<ul>
<li>Project management</li>
<li>Customer service</li>
<li>Communication</li>
</ul>
For instance, a small digital marketing agency could automate client onboarding, reporting, and campaign tracking.
<h3>Step 4: Bring in strong leadership and train them well</h3>
Your management team plays a key role in the success of the business post-sale. Bringing in solid leadership before you sell can ease the transition.
Invest in training employees to take on more responsibility. Show them how to handle critical business operations so they can step into leadership roles when you’re ready to leave.
For example, in a cybersecurity firm, the owner might train a senior security analyst to lead the team in monitoring systems, responding to security incidents, and managing client relationships. This shows potential buyers that there’s already a strong team in place, which increases the company’s value.
<h3>Step 5: Refine and set up better systems</h3>
Running <a href="https://www.chanty.com/blog/business-productivity/" target="_blank" rel="noopener">a productive business</a> means it’ll be easier to sell.
Look for areas where you can streamline operations, improve efficiency, and cut costs.
For example, if you own a small consulting firm, automating scheduling, streamlining client communication, and improving billing processes can reduce your workload and boost your business’ buying appeal.
<img loading="lazy" decoding="async" class="size-full wp-image-510232 aligncenter" src="https://investing.io/wp-content/uploads/2025/02/How-to-Prepare-for-a-Successful-Business-Sale-2.jpeg" alt="" width="800" height="487" srcset="https://investing.io/wp-content/uploads/2025/02/How-to-Prepare-for-a-Successful-Business-Sale-2.jpeg 800w, https://investing.io/wp-content/uploads/2025/02/How-to-Prepare-for-a-Successful-Business-Sale-2-300x183.jpeg 300w, https://investing.io/wp-content/uploads/2025/02/How-to-Prepare-for-a-Successful-Business-Sale-2-768x468.jpeg 768w" sizes="(max-width: 800px) 100vw, 800px" />
(<a href="https://calendly.com/features/scheduling" target="_blank" rel="noopener">Image Source</a>)
<h3>Step 6: Focus on making the business as profitable as possible</h3>
A profitable business is a valuable one. To increase your selling price, focus on improving your bottom line.
Take a close look at your revenue streams and identify which ones are the most profitable. 
Double down on the tactics that work and cut out the ones that don’t. For instance, if you run a marketing agency, you could focus on high-margin services like <a href="https://www.brafton.co.uk/blog/strategy/how-to-create-an-seo-marketing-plan/" target="_blank" rel="noopener">SEO and digital strategy</a> while scaling back on lower-margin services.
Additionally, look at automation options that can scale your sales. 
If you have an online store, using automated ads, optimized landing pages, and tested calls to action on your website can increase recurring revenue with less effort.
<h3>Step 7: Get a thorough business valuation</h3>
Before you sell, get a professional business valuation. You need it to determine your business’ worth and set realistic expectations for the sale.
A business valuation will typically review all your assets and financial statements, as well as your liabilities, revenue, and profits. It should also consider market conditions, industry trends, and how much your customer base and brand are worth.
For example, if you’re running a family-owned law firm, a business valuation will take into account your client base, reputation, and future growth potential in addition to your financials.
<h3>Step 8: Determine your goals for the sale</h3>
Think about what you want from your business exit. Are you looking for a clean break? Or do you want to stay involved in some capacity? Would you like the company to stay the same? Or are you open to changes after the sale?
Also, consider what you’ll do after the sale.
Will you retire? <a href="https://digitreboot.com/how-to-start-a-small-business-in-8-easy-steps/" target="_blank" rel="noopener">Start a new business</a>? Remain available as a consultant?
Having a clear plan for the future can help you make more aligned decisions during the sale process.
<img loading="lazy" decoding="async" class="size-full wp-image-510233 aligncenter" src="https://investing.io/wp-content/uploads/2025/02/How-to-Prepare-for-a-Successful-Business-Sale-3.jpeg" alt="" width="800" height="615" srcset="https://investing.io/wp-content/uploads/2025/02/How-to-Prepare-for-a-Successful-Business-Sale-3.jpeg 800w, https://investing.io/wp-content/uploads/2025/02/How-to-Prepare-for-a-Successful-Business-Sale-3-300x231.jpeg 300w, https://investing.io/wp-content/uploads/2025/02/How-to-Prepare-for-a-Successful-Business-Sale-3-768x590.jpeg 768w" sizes="(max-width: 800px) 100vw, 800px" />
(<a href="https://roofingmagazine.com/expert-advice-on-exit-succession-and-contingency-planning/" target="_blank" rel="noopener">Image Source</a>)
For instance, if you’re running a gym, you may want the buyer to keep your team and services in place. However, you may be open to changes in how the new owner runs the business. Be clear about these in your exit paperwork (and during any last-minute meetings) so the new owner understands your expectations.
<h3>Step 9: Look for a target buyer</h3>
Identifying the right buyer is a top priority. (After years of nurturing and scaling your business, you want to make sure you’re leaving it in good hands.)
When looking for a target buyer, consider the following:
<ul>
<li>Financial stability. Guarantees the buyer can afford the purchase and sustain operations.</li>
<li>Industry experience. This means the buyer can understand and navigate your business.</li>
<li>Business goals. Aligned goals mean your business can thrive under new owners.</li>
<li>Cultural fit: Helps maintain your company’s values and keeps employees engaged.</li>
<li>Track record. A successful history increases confidence in the buyer’s ability.</li>
<li>Motivation: A motivated buyer will put in the effort to help the business grow</li>
</ul>
For example, if you’re selling a tech company, you might want to look for someone from the tech industry who understands the market and has the resources to grow the business.
<h3>Step 10: Craft a tailored pitch</h3>
When you find potential buyers, craft a tailored pitch that highlights what makes your business unique. Be clear about your business’ value, potential for growth, and the opportunity it presents for the buyer.
A personalized pitch will help you stand out and show the buyer why your business is worth investing in.
<img loading="lazy" decoding="async" class="alignnone size-full wp-image-510234" src="https://investing.io/wp-content/uploads/2025/02/How-to-Prepare-for-a-Successful-Business-Sale-4.jpeg" alt="" width="800" height="487" srcset="https://investing.io/wp-content/uploads/2025/02/How-to-Prepare-for-a-Successful-Business-Sale-4.jpeg 800w, https://investing.io/wp-content/uploads/2025/02/How-to-Prepare-for-a-Successful-Business-Sale-4-300x183.jpeg 300w, https://investing.io/wp-content/uploads/2025/02/How-to-Prepare-for-a-Successful-Business-Sale-4-768x468.jpeg 768w" sizes="(max-width: 800px) 100vw, 800px" />
(<a href="https://www.wordstream.com/blog/ws/2022/08/16/elevator-pitch-examples-templates" target="_blank" rel="noopener">Image Source</a>)
Here’s a pitch script you can tailor to your ideal buyer:
<h4>Exit sale pitch script</h4>
“Hi [Buyer’s Name], I’m [Your Name], owner of [Business Name]. We’ve built a strong presence in [industry] by [unique selling point]. Our business stands out because of [key strengths], and there’s great potential for growth in [specific areas].
I believe your experience in [buyer’s interest] makes this a great fit, and with your vision, we could expand even further.
Let’s discuss how this opportunity aligns with your goals. Are you available for a meeting next week?”
<h2>Wrap up</h2>
Creating a well-crafted exit plan can feel overwhelming. However, taking the right steps can help streamline the process.
Focus on cleaning up your finances, streamlining operations, and improving profitability. Then, find the right buyer.
Start planning today, and you’ll be one step closer to a successful sale.
For a more in-depth approach, consider working with a financial advisor or business broker to help guide you through the process. The proper support can make all the difference.
PS: Looking for more business and investing insights? Join Snowball, an entrepreneurial investing community focused on building wealth. <a href="https://snowballclub.com/" target="_blank" rel="noopener">Get started now</a>.
]]></content:encoded>
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<title>ESG Investing Explained: Balancing Profit and Purpose</title>
<link>https://investing.io/esg-investing-explained/</link>
<dc:creator><![CDATA[Nick]]></dc:creator>
<pubDate>Fri, 24 Jan 2025 12:49:29 +0000</pubDate>
<category><![CDATA[Blog]]></category>
<category><![CDATA[Finance]]></category>
<guid isPermaLink="false">https://investing.io/?p=510236</guid>
<description><![CDATA[Investors today are looking for assets that align with their values while generating strong returns. ESG investing is the best way to achieve that. It offers a chance to support sustainable companies while potentially boosting your portfolio’s performance. This guide explores what is ESG investing. It enables you to make informed investments that benefit your […]]]></description>
<content:encoded><![CDATA[Investors today are looking for assets that align with their values while generating strong returns. ESG investing is the best way to achieve that. It offers a chance to support sustainable companies while potentially boosting your portfolio’s performance.
This guide explores what is ESG investing. It enables you to make informed investments that benefit your bottom line and the world around you.
<h2>What is ESG?</h2>
ESG is an acronym. It stands for Environmental, Social, and Governance.
These three factors represent a series of standards you can use as a socially conscious investor to screen potential investments.
<table width="602">
<tbody>
<tr>
<td width="117">Factor</td>
<td width="228">Definition</td>
<td width="257">Examples</td>
</tr>
<tr>
<td width="117">Environmental factors</td>
<td width="228">A company’s environmental impact.</td>
<td width="257">Carbon emissions; pollution; waste management; resource use; renewable energy; toxic chemicals</td>
</tr>
<tr>
<td width="117">Social factors</td>
<td width="228">How a company treats its employees, customers, and the communities in which it operates.</td>
<td width="257">Labor standards; human rights; product safety; data security; employee relations; supply chain ethics; <a href="https://www.paradigmiq.com/blog/diversity-training/" target="_blank" rel="noopener">board diversity</a></td>
</tr>
<tr>
<td width="117">Governance factors</td>
<td width="228">The quality of a company’s leadership, executive pay, audits, internal controls, and shareholder rights.</td>
<td width="257">Executive compensation; board structure; business ethics; tax transparency; corruption policies; political lobbying</td>
</tr>
</tbody>
</table>
 
While socially responsible investing (SRI) has existed for decades, ESG as a framework emerged in the early 2000s. The United Nations and a group of key financial leaders were the first to coin the term in the 2004 “<a href="https://documents1.worldbank.org/curated/pt/280911488968799581/pdf/113237-WP-WhoCaresWins-2004.pdf" target="_blank" rel="noopener">Who Cares Wins</a>” report.
The report is designed to encourage companies and analysts in the investment industry to:
“…better incorporate environmental, social and governance (ESG) factors in their research where appropriate and to further develop the necessary investment know-how, models and tools in a creative and thoughtful way.”
ESG has gained considerable traction in recent years. Many investors today incorporate ESG factors and criteria into their investment decisions.
<h2>What is ESG investing, and how does it work?</h2>
ESG investing is an approach that considers ESG factors in parallel with financial factors in the investment decision-making process. It involves investing in companies prioritizing sustainability, ethical practices, and strong corporate governance.
As such, you can see ESG investing as a form of conscious capitalism.
Here are a few examples of what ESG investing looks like:
<ul>
<li>Investing in a renewable energy company committed to reducing carbon emissions.</li>
<li>Choosing a company with a diverse board of directors and fair labor practices.</li>
<li>Avoiding companies involved in fossil fuels or those with poor environmental records.</li>
</ul>
It’s important to note that ESG investing is not simply about excluding certain sectors or companies. It’s about understanding a company’s overall impact and how it manages ESG risks and opportunities.
<h2>ESG investing strategies</h2>
Several ESG investing strategies exist. They aim to align your portfolio with your values and financial goals. These strategies offer different approaches to incorporating ESG considerations into the investment process and include:
<ul>
<li>ESG integration.</li>
<li>Negative and positive screening.</li>
<li>Thematic ESG investing.</li>
<li>Impact investing.</li>
</ul>
<h3>ESG integration</h3>
ESG integration involves systematically incorporating ESG factors into traditional financial analysis. The strategy considers ESG risks and opportunities alongside <a href="https://investing.io/key-saas-metrics-explained/">financial metrics</a> when evaluating potential investments.
<h3>Negative screening</h3>
Negative screening means excluding companies or sectors based on specific ESG criteria. For example, investors might avoid companies involved in tobacco, weapons manufacturing, or fossil fuels.
<h3>Positive screening</h3>
Positive screening is the opposite. It focuses on identifying investment choices with strong ESG performance.
<h3>Thematic ESG investing</h3>
Thematic investing focuses on specific ESG-related themes or trends. For example, it may focus on climate change, clean technology, or gender equality.
<h3>Impact investing</h3>
Impact investing seeks to generate financial gains while simultaneously creating a positive social or environmental impact.
<h2>What is ESG investing? — ESG ratings and metrics</h2>
A key question in ESG investing is how to measure a company’s performance around ESG factors. ESG ratings and metrics provide a standardized way to assess a company’s ESG performance. They help ESG investors compare companies and identify those leading in sustainability and ethical practices.
Here are some examples of popular metrics to rate companies on ESG factors.
<table width="602">
<tbody>
<tr>
<td width="152">Metric</td>
<td width="343">Description</td>
<td width="107">ESG Factors</td>
</tr>
<tr>
<td width="152">Carbon emissions</td>
<td width="343">Amount of greenhouse gas emissions as CO2 equivalents produced by a company.</td>
<td width="107">E</td>
</tr>
<tr>
<td width="152">Water usage</td>
<td width="343">Amount of water consumed by a company.</td>
<td width="107">E</td>
</tr>
<tr>
<td width="152">Waste generation</td>
<td width="343">Amount of waste produced by a company.</td>
<td width="107">E</td>
</tr>
<tr>
<td width="152">Employee turnover</td>
<td width="343">The rate at which employees leave a company.</td>
<td width="107">S</td>
</tr>
<tr>
<td width="152">Gender pay gap</td>
<td width="343">Difference in pay between men and women.</td>
<td width="107">S</td>
</tr>
<tr>
<td width="152">Board diversity</td>
<td width="343">Representation of women and minorities on the board of directors.</td>
<td width="107">G</td>
</tr>
<tr>
<td width="152">Executive compensation</td>
<td width="343">Pay packages for top executives.</td>
<td width="107">G</td>
</tr>
<tr>
<td width="152">Political lobbying</td>
<td width="343">Company’s involvement in political activities.</td>
<td width="107">G</td>
</tr>
</tbody>
</table>
<h3>How do they measure ratings?</h3>
You can calculate ESG ratings and metrics using a variety of data sources, including:
<ul>
<li>Company disclosures such as sustainability reports.</li>
<li>Third-party data providers.</li>
<li>News articles and media reports.</li>
<li>NGO and government reports with data on environmental and social issues.</li>
</ul>
<h3>ESG rating agencies</h3>
The easiest way to get information on a company’s ESG is through a third-party data provider. Several prominent agencies specialize in providing environmental, social, and governance ratings and data to guide responsible investment:
<ul>
<li>MSCI</li>
<li>Reprisk</li>
<li>Sustainalytics</li>
<li>Refinitiv</li>
<li>ISS ESG</li>
<li>Bloomberg ESG investing</li>
<li>SPGlobal</li>
</ul>
These agencies use different methodologies and data sources. Some may align more or less with your ESG principles. Therefore, it’s important to understand each agency’s approach when comparing ratings.
<h3>Making investment decisions based on ESG ratings</h3>
ESG ratings are a valuable tool for making investment decisions. That said, it’s important to use them along with other financial and non-financial information during the investment process. Consider the following:
<ul>
<li>Compare ratings from different agencies to get a holistic view.</li>
<li>Look beyond the overall score and investigate the factors driving the rating.</li>
<li>Consider the company’s industry and its specific ESG risks and opportunities.</li>
<li>Integrate ESG metrics with your overall investment strategy and risk tolerance.</li>
</ul>
As always, <a href="https://investing.io/best-due-diligence-firms/">due diligence</a> is paramount when assessing ESG issues related to future investments.
<h2>Finding when investing ESG investments</h2>
Finding ESG investments requires research and due diligence. Here are some resources and strategies:
<h3>ESG-focused mutual funds and ETFs</h3>
Unlike traditional funds, ESG funds invest in companies with strong ESG performance. Some focus more on corporate <a href="https://investing.io/investing-in-team-boost-sales/">governance investing</a>, others on climate change, and others on social sustainability. One example is the <a href="https://www.ishares.com/us/products/286007/ishares-esg-aware-msci-usa-etf" target="_blank" rel="noopener">iShares ESG Aware MSCI USA ETF</a> (ESGU).
<h3>Scouring ESG research platforms</h3>
Online tools like <a href="https://www.sustainalytics.com/" target="_blank" rel="noopener">Sustainalytics</a> or <a href="https://www.msci.com/our-solutions/esg-investing/esg-ratings-climate-search-tool" target="_blank" rel="noopener">MSCI</a> provide ESG data and ratings on hundreds of companies in developed markets and developing countries. By looking around their databases, you can find different investments worth looking into.
<h3>Assessing company sustainability reports</h3>
Look for companies that disclose their ESG performance transparently. Microsoft, for example, issues annual reports on its <a href="https://www.microsoft.com/en-us/corporate-responsibility/sustainability/report" target="_blank" rel="noopener">environmental sustainability</a>.
<h3>Financial advisors with ESG expertise</h3>
If all else fails, you can always seek <a href="https://investing.io/investor-twitter-accounts/">guidance from professionals</a> specializing in sustainable investing. A few examples include:
<ul>
<li>Certified Financial Planner (CFP) with a specialization in ESG investing.</li>
<li>Registered Investment Advisors (RIAs) focused on ESG.</li>
<li>Chartered SRI Counselor (CSRIC).</li>
</ul>
<h2>ESG investing and robo-advisors</h2>
Robo-advisors are automated investment platforms that help you build and manage your portfolio. Some robo-advisors offer specific ESG portfolios or allow you to customize your investments based on your values. Popular robo-advisors with ESG options include:
<ul>
<li>Betterment</li>
<li>Wealthfront</li>
<li>M1 Finance</li>
<li>Acorns</li>
</ul>
<h2>Impact of ESG on financial performance</h2>
A growing body of evidence points to companies with strong ESG performance outperforming their peers in the long term. Examples include a study from <a href="https://www.tandfonline.com/doi/full/10.1080/23311975.2021.1900500#abstract" target="_blank" rel="noopener">Ahmad and coworkers</a>, another by <a href="https://www.emerald.com/insight/content/doi/10.1108/jgr-11-2016-0029/full/html" target="_blank" rel="noopener">Patrick Velte</a> from the Institute of Finance and Accounting of Leuphana University, Germany), and many more.
Authors attribute the positive impact of ESG to several factors, including enhanced brand image, better appeal to employees, and <a href="https://businessandpower.com/proven-strategies-to-gain-customer-trust/" target="_blank" rel="noopener">improved customer trust</a>.
<h3>ESG’s impact on risk mitigation</h3>
ESG factors are also crucial in mitigating investment risks. Companies with robust ESG practices are less likely to face environmental liabilities, social controversies, or governance issues. These benefits can significantly impact their financial performance.
For example, one large-scale study on 24,076 companies by a team from <a href="https://www.sciencedirect.com/science/article/abs/pii/S0301479723016171" target="_blank" rel="noopener">Macau University of Science and Technology</a> showed that ESG had a stronger impact on high-risk companies than on lower-risk ones.
By incorporating ESG considerations, investors can identify companies that are better prepared to navigate long-term challenges and create sustainable value. This lower risk profile can lead to more stable and predictable returns.
<h2>What are the returns of ESG investing?</h2>
While past performance doesn’t guarantee future results, ESG investing generally delivers competitive returns.
A recent study by the <a href="https://download.ssrn.com/23/02/27/ssrn_id4367367_code3564559.pdf" target="_blank" rel="noopener">MIT Sloan School of Management</a> used data from six major ESG rating agencies to create a series of ESG portfolios with different investment choices. They measured the true excess return of long/short portfolios ranked by ESG scores. The portfolios take a long position on companies with a high ESG score and are short on the bottom performers.
The results showed that the returns of ESG investment can range from 2% to as much as 10% annually above non-ESG benchmark portfolios.
<h2>Navigating the controversies of ESG investing</h2>
While ESG investing offers numerous potential benefits, it’s essential to acknowledge the controversies and criticisms surrounding it:
<ul>
<li>Data quality and standardization issues: ESG metrics can be subjective and lack standardization, making comparing companies across different sectors and regions challenging.</li>
<li>Greenwashing: Some companies exaggerate their ESG efforts in an attempt to attract many investors without genuinely committing to <a href="https://www.growth-hackers.net/how-startups-can-lead-sustainable-business-practices-sustainability-startup/" target="_blank" rel="noopener">sustainable business practices</a>.</li>
<li>State-level restrictions: Certain states have implemented restrictions on ESG investing in public retirement funds, citing concerns about political bias or potential harm to certain industries.</li>
<li>“Woke” investing accusations: ESG investing has been labeled as “woke capitalism” by some critics, who argue that it pushes a leftist liberal agenda.</li>
</ul>
<h2>Concluding remarks about ESG investing</h2>
ESG investing presents a compelling opportunity for business owners and investors to align their financial goals with their values. By considering environmental issues, social responsibility, and governance factors, investors can potentially enhance returns by 2% to 10% compared to traditional investment products.
Besides contributing to a more sustainable future, investing based on ESG standards also helps businesses mitigate risks. While controversies exist, understanding the complexities of ESG investing empowers individuals to make informed decisions and navigate the evolving landscape of responsible investing.
]]></content:encoded>
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<item>
<title>9 Reasons You Should Invest in Animation Videos for Your Campaign in 2025</title>
<link>https://investing.io/invest-in-animation-videos/</link>
<dc:creator><![CDATA[Nick]]></dc:creator>
<pubDate>Thu, 02 Jan 2025 09:55:41 +0000</pubDate>
<category><![CDATA[Blog]]></category>
<category><![CDATA[Marketing]]></category>
<category><![CDATA[Websites]]></category>
<guid isPermaLink="false">https://investing.io/?p=510161</guid>
<description><![CDATA[According to a recent animated marketing report, 40% of marketers have observed a moderate increase in their KPIs, while 29% have seen a significant positive impact after using animated content for marketing purposes. This result is in line with the fact that video content, including animation, drives better engagement and comprehension among target audiences. As […]]]></description>
<content:encoded><![CDATA[According to a recent <a href="https://breadnbeyond.com/animated-marketing-report/" target="_blank" rel="noopener">animated marketing report</a>, 40% of marketers have observed a moderate increase in their KPIs, while 29% have seen a significant positive impact after using animated content for marketing purposes.
This result is in line with the fact that video content, including animation, drives better engagement and comprehension among target audiences. As a result, the demand for animation videos shows no sign of slowing down.
For businesses, investing in animation content for their brand has become essential, whether aimed to stand out in the crowd, promote their products, or simply connect with their audience.
Here are nine compelling reasons you should invest in animation videos for your next campaign in 2025.
<h2>#1. Higher Consumer Demand for Visual Content</h2>
People are increasingly drawn to visual content, especially snackable videos. A large part of this shift can be attributed to the rise of platforms like Instagram, TikTok, YouTube, and even LinkedIn, where visual content rules the day.
Consumers, especially younger generations, enjoy quick, entertaining, and informative content. Animation videos are particularly effective in meeting this demand as they’re eye-catching and can convey complex messages in a fun and digestible way.
There is a scientific reason for this demand. Our brains digest visual content <a href="https://ifvp.org/content/why-our-brain-loves-pictures#:~:text=In%20fact%2C%20the%20human%20brain,to%20the%20brain%20is%20visual." target="_blank" rel="noopener">60,000 faster</a> than text. In addition, 90% of the information sent to our brains is in the form of visuals, including videos and images.
With the increasing use of smartphones, streaming services, and social media, the demand for animated videos has never been higher. This trend is a sweet spot for businesses to use such content to grow their brands.
<h2>#2. Boost Brand Recognition and Recall</h2>
One of the most powerful benefits of animation is its ability to enhance brand recognition. Animated videos, with their unique style, vibrant colors, and distinct characters, can make a brand instantly recognizable.
For example, companies like <a href="https://multimo.co.id/" target="_blank" rel="noopener">Multimo</a> use 3D videos for one of their ad campaigns, while <a href="https://solusigenset.id/" target="_blank" rel="noopener">SolusiGenset</a> also incorporates animated videos with compelling storylines in their YouTube channel. The instant result can be seen for their high engagement rates.
When a brand’s animation videos consistently reflect its personality and message, viewers are more likely to recall the brand in the future. This is especially important in a market filled with distractions and competition.
<h2>#3. Improved Storytelling Potential</h2>
Animation offers businesses a unique opportunity to tell their stories in a way that is engaging, clear, and emotional. The best thing is that it won’t limit you by the constraints of reality; anything can happen.
You are free to creatively illustrate complex ideas or abstract concepts that might be challenging to explain with traditional video or text. Imagine if you have to explain a fintech app or a blockchain concept. With animated videos, this is a breeze.
Companies like <a href="https://ptmgkasia.com/" target="_blank" rel="noopener">MGK Asia</a> recognize the value of animation in simplifying complex ideas. They highlighted how animation transforms how businesses communicate, making abstract and technical concepts more accessible to diverse audiences.
In addition, animation has the power to evoke emotion, just like any other video type. The ability to craft the mood, pacing, and tone through animation gives you a deeper connection with your audience. This improves your brand’s storytelling potential.
<h2>#4. A Cost-Effective Marketing Option</h2>
One of the biggest charms of animated videos is their cost-effectiveness compared to other types of video production. Businesses can save up budgets for managing large production teams, such as hiring actors.
Especially if you have a creative concept and a skilled team, you can produce high-quality animated videos without logistical challenges like weather delays or location issues. Additionally, animated content is timeless or doesn’t age quickly.
Companies like <a href="https://www.plusadvisor.co.id/" target="_blank" rel="noopener">Plus Advisor</a> are leveraging animation to maximize their return on investment in marketing. The team emphasizes how animation not only reduces costs but also provides the flexibility to quickly adapt content for evolving market trends.
This means your animation can remain relevant for longer use. Plus, animated videos are easy to update or repurpose for different platforms, saving you time and money while still achieving great results in the long run.
<h2>#5. Enhanced Social Media Engagement</h2>
Social media thrives on content that grabs attention quickly. Animation is ideal for this as long as it is short, entertaining, and informative. Platforms like Instagram, TikTok, Facebook, and LinkedIn favor video content because it drives higher engagement rates.
Higher engagement (likes, shares, and comments) can help you reach a broader audience. A well-crafted animated video can spark conversations and emotion, whether through humor, inspiration, or storytelling.
<h2>#6. Better Versatility and Adaptability</h2>
Animation videos are incredibly versatile. Businesses of all fields and sizes can leverage it for many purposes, including internal training, customer onboarding, and <a href="https://videos.id/video-marketing/" target="_blank" rel="noopener">video marketing</a>. Animation can adapt to your needs.
The high flexibility of animated videos allows businesses to use animation across various platforms, from websites and social media to presentations and trade shows. Moreover, animation can relate to any story, whether real or imagined.
This makes it easier to convey ideas that would otherwise be difficult or expensive to showcase through live-action. With its ability to adapt to different formats, animation is content that remains engaging and effective, regardless of the platform or context.
<h2>#7. SEO and Algorithm Benefits</h2>
When used for a web page, homepage, or landing page, video content can strengthen your SEO. They’re favored by search engines and social media algorithms. This is because platforms like Google prioritize content that keeps users on a page longer.
You can increase dwell time if visitors stay longer on your website watching an animated explainer or product video. This can result in a positive signal that your content is valuable and relevant.
High dwell time can also help your site to improve its ranking on search engines. By investing in animation, you create content that engages audiences and works with algorithms to increase visibility in cyberspace and drive organic traffic to your business.
<h2>#8. Future-Proofing Your Marketing Strategy</h2>
Your business needs to stay ahead of the curve to remain competitive. To do so, spending a budget on animated content is a forward-thinking solution as it allows you to future-proof your marketing strategy.
From now on, technology like <a href="https://investing.io/generative-ai-wise-investment/">artificial intelligence (AI)</a>, augmented reality (AR), and virtual reality (VR) work hand-in-hand with animation. You can prepare for trends like interactive videos, 3D animations, and gamified content to dominate marketing in the future.
Furthermore, animation’s timeless nature prevents it from quickly becoming outdated. Unlike live-action videos, which may need reshoots due to changes in actors, products, or environments, animated content is easier to update and adapt to new platforms or trends.
<h2>#9. Higher Conversion Rates and Better Understanding</h2>
For businesses, ROI is one of the most crucial metrics to monitor regularly. One way to generate higher ROI is by ensuring that potential customers clearly understand what you’re offering. Animated videos can play a huge role in this process.
For instance, animated explainer videos simplify technical processes or abstract ideas into visually appealing, step-by-step explanations that viewers can grasp quickly. More importantly, animation allows you to showcase the real benefits and real-life applications of your product or service.
This clarity and engagement can directly influence purchasing decisions. In fact, 19.2% of marketers agree that animation increases their conversion rates, while 10.4% agree that adding animation to their marketing mix positively impacts <a href="https://investing.io/investing-in-team-boost-sales/">sales revenues</a>.
<h2>Wrapping Up</h2>
What sets animated content apart is its ability to break barriers—whether it’s time, language, or platform. Animated videos are timeless, highly shareable, and easy to repurpose across different campaigns.
Those benefits make animated videos an excellent long-term investment. As consumer attention spans continue to shrink, animation remains one of the most effective tools for grabbing and holding interest in 2025 and the future.
]]></content:encoded>
</item>
<item>
<title>Search Fund Podcasts</title>
<link>https://investing.io/search-fund-podcasts/</link>
<dc:creator><![CDATA[Jim Cirigliano]]></dc:creator>
<pubDate>Wed, 18 Dec 2024 22:31:37 +0000</pubDate>
<category><![CDATA[Blog]]></category>
<guid isPermaLink="false">https://investing.io/?p=510106</guid>
<description><![CDATA[Search funds and the entrepreneurship through acquisition (ETA) are growing like a weed. As the model grows in popularity and the industry matures, there’s a huge desire for quality content. Podcasts are my favorite option for learning despite having lots of other things to do. I’m able to plug in and absorb the info, whether […]]]></description>
<content:encoded><![CDATA[Search funds and the entrepreneurship through acquisition (ETA) are growing like a weed. As the model grows in popularity and the industry matures, there’s a huge desire for quality content.
Podcasts are my favorite option for learning despite having lots of other things to do. I’m able to plug in and absorb the info, whether I’m eating lunch, on a plane, or on the treadmill.
In the spirit of making things easy for you, here’s my list of my favorites for searchers, acquisition entrepreneurs, and investors alike:
<h2>The Top Search Fund Podcasts</h2>
<ul>
<li><a href="#acquisition_anonymous">Acquisitions Anonymous</a></li>
<li><a href="#acquiring_minds">Acquiring Minds</a></li>
<li><a href="#deal_by_deal">Deal-by-Deal</a></li>
<li><a href="#eta_insider">ETA Insider</a></li>
<li><a href="#m_a_talk">M&A Talk</a></li>
<li><a href="#think_like_an_owner">Think Like an Owner</a></li>
</ul>
So without further delay, let’s dig into the best of the best.
<h3 id="acquisition_anonymous">Acquisitions Anonymous</h3>
<ul>
<li style="list-style-type: none;">
<ul>
<li>The hosts analyze and evaluate real business listings</li>
<li>Experienced entrepreneurs/investors detail pros and cons of different business deals</li>
<li>Helps listeners hear how experts approach the acquisition process</li>
</ul>
</li>
</ul>
<img loading="lazy" decoding="async" class="aligncenter size-full wp-image-510147" src="https://investing.io/wp-content/uploads/2024/12/Acquisitions-Anonymous-Search-Fund-Podcast.jpg" alt="Acquisitions Anonymous Search Fund Podcast" width="1408" height="506" srcset="https://investing.io/wp-content/uploads/2024/12/Acquisitions-Anonymous-Search-Fund-Podcast.jpg 1408w, https://investing.io/wp-content/uploads/2024/12/Acquisitions-Anonymous-Search-Fund-Podcast-300x108.jpg 300w, https://investing.io/wp-content/uploads/2024/12/Acquisitions-Anonymous-Search-Fund-Podcast-1024x368.jpg 1024w, https://investing.io/wp-content/uploads/2024/12/Acquisitions-Anonymous-Search-Fund-Podcast-768x276.jpg 768w" sizes="(max-width: 1408px) 100vw, 1408px" />
<a href="https://www.acquanon.com/" target="_blank" rel="noopener">Acquisitions Anonymous</a> lets listeners in on thoughtful conversations between veteran entrepreneurs and investors about real-world business acquisition deals. In each episode, hosts Michael Girdley, Mills Snell, Bill D’Alessandro, and Heather Endresen review actual business listings, discussing whether they would buy or pass—and why.
The podcast offers a first-hand look at how experienced searchers and investors evaluate acquisitions. You can hear how they weigh risks and rewards and what factors are most important to them when considering a potential deal. You also get a better sense for the entire acquisition process, from discovering opportunities to due diligence to securing financing.
The show presents each discussion as a casual conversation rather than a dry or academic exercise. Listening feels more like joining the hosts for drinks and talking shop than like sitting through a classroom lecture.
<h3 id="acquiring_minds">Acquiring Minds</h3>
<ul>
<li>Interviews with successful business acquirers</li>
<li>Step-by-step breakdowns of business acquisitions</li>
<li>Highlights lessons from ETA success stories</li>
</ul>
<figure style="text-align: center;"><a href="https://acquiringminds.co/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="alignnone" src="https://smash.vc/wp-content/uploads/image5-2.jpg" alt="Acquiring Minds search fund podcast logo" width="454" height="140" /></a></figure>
<a href="https://acquiringminds.co/" target="_blank" rel="noopener">Acquiring Minds</a> gives listeners step-by-step breakdowns of successful real-world acquisition stories through interviews with entrepreneurs who are doing them right. Most episodes serve as a case study in a single business. Some discuss elements of a particular model of entrepreneurship through acquisition, including self-funded search, at greater length.
Founder and host Will Smith brings his perspective as a lifelong startup entrepreneur to exploring the world of ETA, hoping to illuminate the path of acquiring and operating established businesses not only for himself but for the audience as well.
<h3 id="deal_by_deal">Deal-by-Deal</h3>
<ul>
<li>Focused on independent sponsor deals</li>
<li>Explores how independent sponsors successfully acquire and operate businesses</li>
<li>Deep dives into legal, financial, and operational sides of business deals</li>
</ul>
<figure style="text-align: center;"><a href="https://www.mcguirewoods.com/events/firm-events/2024/9/deal-by-deal-podcast-series/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="alignnone" src="https://smash.vc/wp-content/uploads/image6.jpg" alt="Deal-by-Deal Independent Sponsor podcast logo" width="712" height="214" /></a></figure>
<a href="https://www.mcguirewoods.com/events/firm-events/2024/9/deal-by-deal-podcast-series/" target="_blank" rel="noopener">Deal-by-Deal</a> covers private equity deals, with a particular emphasis on the independent sponsor model. Each episode features interviews with experienced professionals involved in private equity and independent sponsorship, including investment bankers, legal experts, and partners at private equity firms.
Hosted by Greg Hawver, partner at the McGuireWoods law firm, the podcast helps listeners understand the technical side of independent sponsor deals in the lower-middle and middle market. The episodes are under 30 minutes long and drop fairly infrequently, so it’s easy for even an occasional podcast consumer to stay current. It’s well worth the modest time investment if you’re at all interested in the independent sponsor landscape.
<h3 id="eta_insider">ETA Insider</h3>
<ul>
<li>In-depth conversations with ETA professionals</li>
<li>Wide variety of guests offers many perspectives</li>
<li>Offers a mix of academic and practical, real-world insights</li>
</ul>
<figure style="text-align: center;"><a href="https://polsky.uchicago.edu/podcasts/eta-insider/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="alignnone" src="https://smash.vc/wp-content/uploads/image2-7.jpg" alt="Entrepreneurship Through Acquisition podcast logo" width="458" height="302" /></a></figure>
<a href="https://polsky.uchicago.edu/podcasts/eta-insider/" target="_blank" rel="noopener">The ETA Insider Podcast</a> touches on all aspects of entrepreneurship through acquisition, featuring in-depth conversations with veteran searchers, operators, and search fund investors. It covers topics that matter to search fund professionals, such as how to navigate the evolving ETA landscape, operational and investing advice, deal sourcing strategies, and how to engineer a profitable exit.
The podcast is produced by the Polsky Center for Entrepreneurship and Innovation at Chicago Booth, and host Brian O’Connor is an MBA graduate from this prestigious business school. It offers a healthy diversity of perspectives from different types of ETA professionals who view the industry from different angles. It’s a big help to <a href="https://investing.io/best-investing-communities/">the community</a>.
<h3 id="m_a_talk">M&A Talk</h3>
<ul>
<li>Interviews with a variety of M&A experts with different perspectives</li>
<li>Features business acquisition case studies</li>
<li>Focused on helping business owners maximize value for eventual sale</li>
</ul>
<figure style="text-align: center;"><a href="https://morganandwestfield.com/podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="alignnone" src="https://smash.vc/wp-content/uploads/image1-7.jpg" alt="M&A Talk podcast logo" width="302" height="328" /></a></figure>
<a href="https://morganandwestfield.com/podcast/" target="_blank" rel="noopener">M&A Talk </a>is an acquisition-focused podcast that offers case studies and interviews with industry experts to empower entrepreneurs to maximize the value of the companies they operate. The show’s focus is on helping owners grow their small or mid-sized business in order to achieve a successful exit through an eventual sale.
Host Jacob Orosz is the president and founder of Morgan & Westfield, a leading M&A firm, and has participated in the sale of more than 300 private businesses. He knows his stuff. His interviews with a variety of industry experts provide a well-rounded take on the many elements of acquiring, growing, and selling a business, including valuation, legal considerations, fundraising, and unlocking value.
<h3 id="think_like_an_owner">Think Like an Owner</h3>
<ul>
<li>Focused on search funds and micro <a href="https://investing.io/best-private-equity-newsletters/">private equity</a></li>
<li>Emphasizes the operational side of small business ownership</li>
<li>Experts share best practices and frameworks for operators to help create long-term value</li>
</ul>
<figure style="text-align: center;"><a href="https://tlaopodcast.com/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="alignnone" src="https://smash.vc/wp-content/uploads/image4-2.jpg" alt="Think Like an Owner search fund podcasts logo" width="328" height="281" /></a></figure>
Through a long-running podcast and its companion newsletter and original research, <a href="https://tlaopodcast.com/" target="_blank" rel="noopener">Think Like an Owner</a> has created a searchable database of knowledge related to search funds and micro private equity. The podcast presents conversations with business owners and investors discussing how to acquire and run small companies.
The show is based on sharing ideas and frameworks that operators and investors can use to maximize long-term value in their small businesses. Successful operator and investor guests discuss with host Alex Bridgeman what they’re thinking about and doing to create long-term value in their businesses.
<h2 id="h.uyuc2n9tqb1">Conclusion</h2>
Don’t let the bottomless libraries of content scare you. Although most of the podcasts on this list have catalogs hundreds of episodes deep, you don’t have to go back and listen to any old shows.
Just subscribe and start listening to new episodes as they drop, or <a href="https://investing.io/investor-twitter-accounts/">scan Twitter (X)</a> for the most talked about new drops.
You can’t go wrong signing up to receive new episodes of any or all of the podcasts mentioned here. That’s plenty to give you the latest insights and most current discussions about the rapidly evolving search fund industry.
And if you can’t keep up with every episode, hand-pick the the ones that sound the most interesting to you. With time at a premium, there’s no rule that says you have to fully consume every episode start to finish. You can freely hop around. Listen at 1.5x speed if you like. The beauty of podcasts is the freedom to listen when and how you want.
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<title>9 Ways Investing in Your Team Can Boost Sales</title>
<link>https://investing.io/investing-in-team-boost-sales/</link>
<dc:creator><![CDATA[Nick]]></dc:creator>
<pubDate>Tue, 15 Oct 2024 06:59:37 +0000</pubDate>
<category><![CDATA[Blog]]></category>
<category><![CDATA[Business]]></category>
<category><![CDATA[Finance]]></category>
<guid isPermaLink="false">https://investing.io/?p=510068</guid>
<description><![CDATA[Improve employee performance, productivity, and sales by investing in your team. “Take the time to appreciate employees, and they will reciprocate in a thousand ways.” That’s a quote from Dr. Bob Nelson, a leading authority on employee motivation and engagement. It’s also the perfect introduction to why you should invest in your employees. Providing training […]]]></description>
<content:encoded><![CDATA[Improve employee performance, productivity, and sales by investing in your team.
“Take the time to appreciate employees, and they will reciprocate in a thousand ways.” That’s a quote from Dr. Bob Nelson, a leading authority on employee motivation and engagement. It’s also the perfect introduction to why you should invest in your employees.
Providing training and development opportunities can carve a path toward business success. It can also help you create a thriving and highly skilled workforce. And, of course, it can help you boost sales and reach new heights in your organization.
But how do you invest in your employees? This article explains everything you need to start investing in your team today.
In this article, we will cover:
<ul>
<li style="font-weight: 400;" aria-level="1">What it means to invest in employees </li>
<li style="font-weight: 400;" aria-level="1">Why investing in employees is important</li>
<li style="font-weight: 400;" aria-level="1">How to invest in your employees </li>
</ul>
<h2>What does it mean to invest in staff?</h2>
You can invest in your employees in many ways. But usually, it’s related to professional development. You might enroll them in a course, provide financial support for school, or shadowing at work.
All companies should be investing in their staff. It’s how you foster talent development, which leads to more sales.
<h2>Why investing in employees is important</h2>
Investing in employees is essential. It helps improve job satisfaction and productivity. There is a lot to offer and even more to unpack.
Continue reading to discover why investing in employees is worthwhile.
<h3>Create a more engaged and productive workforce</h3>
Low employee engagement costs the global economy an estimated $8.9 trillion.
Investing in your employees can improve their engagement. A <a href="https://www.gallup.com/workplace/355082/employee-engagement-strategy-paper.aspx" target="_blank" rel="noopener">Gallup report</a> looked at employee engagement strategies. 
Employees who had someone to encourage their development performed better, including in critical business outcomes. They mentioned mentors as great tools for keeping employees accountable for their performance.
See the image below for a snippet of the Gallup report.
<img loading="lazy" decoding="async" class="alignnone size-full wp-image-510071" src="https://investing.io/wp-content/uploads/2024/10/investing-in-team-boost-sales-3.jpeg" alt="" width="1000" height="342" srcset="https://investing.io/wp-content/uploads/2024/10/investing-in-team-boost-sales-3.jpeg 1000w, https://investing.io/wp-content/uploads/2024/10/investing-in-team-boost-sales-3-300x103.jpeg 300w, https://investing.io/wp-content/uploads/2024/10/investing-in-team-boost-sales-3-768x263.jpeg 768w" sizes="(max-width: 1000px) 100vw, 1000px" />
(<a href="https://www.gallup.com/workplace/269405/high-performance-workplaces-differently.aspx" target="_blank" rel="noopener">Image Source</a>)
Focus on employee development to boost sales by getting the most out of your employees. When they win, you win. 
<h3>Build resilient employees who can adapt to new technologies</h3>
Investing in employee professional development will help you stay ahead of the curve. This may include attending workshops and conferences. Alternatively, you can help employees pursue relevant qualifications and certifications.
You want to support employee development to allow your business to grow and innovate. This includes adapting to new technologies. Upskilling helps your employees maintain a high level of performance, which in turn leads to more sales and business success. 
<h3>Attract new talent</h3>
Organizations that invest in their employees are more likely to retain employees. When you’re competitive, you also have access to top new talent. This helps improve every aspect of your business, which includes driving more sales.
<h3>Reduce employee turnover</h3>
Investing in your workers can help reduce employee turnover. When they have development opportunities at work, they are less likely to look for new jobs. This allows you to develop a productive and loyal workforce without constant onboarding.
Furthermore, because you won’t have to train new employees, you can focus on talent development in the most relevant areas. For example, this could include upskilling your sales or marketing team.
<h3>Improve job satisfaction</h3>
When you invest in your workforce, you show how much you value your employees. Learning and development opportunities improve engagement and job satisfaction. 
Think about it: when you provide everything an employee needs to grow and thrive at work, they have fewer obstacles to leaving. And more reason to stay—they enjoy their job, advance their careers, and your company looks after them.
<h3>Boost productivity at work</h3>
Engaged employees are more productive at work. They produce better quality work in less time. 
Moreover, team-building activities can improve productivity, especially in teams where communication is essential. Team-building helps employees become more familiar with each other. It also improves communication, which carries over into the workplace.
We discuss team-building further later in this article.
<h2>How to invest in your employees </h2>
You can invest in your employees in numerous ways, some of which we’ve already discussed. 
You can also use <a href="https://www.activtrak.com/solutions/employee-monitoring/" target="_blank" rel="noopener">employee monitoring software</a> to reveal employee working patterns. This can provide recommendations on what the best investment is for your team. See the image for an example of employee monitoring.
<img loading="lazy" decoding="async" class="alignnone size-full wp-image-510070" src="https://investing.io/wp-content/uploads/2024/10/investing-in-team-boost-sales-4.jpeg" alt="" width="1000" height="563" srcset="https://investing.io/wp-content/uploads/2024/10/investing-in-team-boost-sales-4.jpeg 1000w, https://investing.io/wp-content/uploads/2024/10/investing-in-team-boost-sales-4-300x169.jpeg 300w, https://investing.io/wp-content/uploads/2024/10/investing-in-team-boost-sales-4-768x432.jpeg 768w" sizes="(max-width: 1000px) 100vw, 1000px" />
(<a href="https://www.activtrak.com/solutions/employee-monitoring/" target="_blank" rel="noopener">Image Source</a>)
Below, we’ve compiled ten further ways to invest in your employees.
<h3>1. Organize team bonding events</h3>
One creative way to invest in your team and boost sales is by organizing regular team bonding events. These activities allow you to connect and spend quality time with your team. This helps foster strong bonds and trust. Such experiences improve employee satisfaction and performance, ultimately leading to improved sales. 
Companies can choose virtual or onsite events, such as camping or road trips. For example, if you want to plan a winter time trip to Florida you could book <a href="https://www.cruiseamerica.com/rv-rental-locations/florida/orlando-kissimmee" target="_blank" rel="noopener">RV rentals in Orlando</a> and take your team on the road. 
This shared adventure provides a break from routine and creates lasting memories and camaraderie. It will positively impact team morale and productivity, too.
<img loading="lazy" decoding="async" class="alignnone size-full wp-image-510069" src="https://investing.io/wp-content/uploads/2024/10/investing-in-team-boost-sales-5.jpeg" alt="" width="1000" height="390" srcset="https://investing.io/wp-content/uploads/2024/10/investing-in-team-boost-sales-5.jpeg 1000w, https://investing.io/wp-content/uploads/2024/10/investing-in-team-boost-sales-5-300x117.jpeg 300w, https://investing.io/wp-content/uploads/2024/10/investing-in-team-boost-sales-5-768x300.jpeg 768w" sizes="(max-width: 1000px) 100vw, 1000px" />
(<a href="https://www.cruiseamerica.com/rv-rental-locations/florida/orlando-kissimmee" target="_blank" rel="noopener">Image Source</a>)
If you’re working on a lean budget, you can book day trips or host company events in the office. Get creative with it!
<h3>2. Create a mentorship program</h3>
Mentorship programs are an excellent way to facilitate learning and professional development. 
You can pair more senior employees with beginner employees to embrace and encourage a culture of continuous learning. This may include shadowing, whereby employees sit in on meetings, observe tasks, and meet new clients.
Mentorship may also include weekly meetings where goals are set for the following week to develop skills further. For example, this may include writing a sales script for review or editing work produced by a senior employee. Mentorship is widely underused!
<h3>3. Invest in employee health</h3>
The health of your employees should be a top priority. You should always want to invest in it. 
Nowadays, this is easier to achieve as multiple programs offer special medical packages for companies. You can opt for nutrition programs that offer guidance with healthy eating habits. You can also combine it with special exercise days in the office to encourage physical activity. Beginner-friendly exercise classes may include desk yoga, dance, or a voluntary lunchtime walk. 
<h3>4. Introduce a wellness program</h3>
Wellness programs at work are a great way to further invest in the health of your employees. 
For example, you can host workplace challenges, e.g., who can achieve the most steps in a month and compete for prizes. You can also introduce other wellness initiatives, such as:
<ul>
<li style="font-weight: 400;" aria-level="1">Reimbursed gym memberships</li>
<li style="font-weight: 400;" aria-level="1">Nutritious lunch options at work</li>
<li style="font-weight: 400;" aria-level="1">Mental health education</li>
<li style="font-weight: 400;" aria-level="1">Walking meetings</li>
</ul>
The <a href="https://hbr.org/2010/12/whats-the-hard-return-on-employee-wellness-programs" target="_blank" rel="noopener">Harvard Business Review</a> states several benefits of a wellness program for employers, including:
<ul>
<li style="font-weight: 400;" aria-level="1">Lower employee turnover and better retention</li>
<li style="font-weight: 400;" aria-level="1">Improved employee engagement and morale </li>
<li style="font-weight: 400;" aria-level="1">Reduced absenteeism </li>
<li style="font-weight: 400;" aria-level="1">Increased productivity </li>
<li style="font-weight: 400;" aria-level="1">Reduced health risks</li>
<li style="font-weight: 400;" aria-level="1">Cost savings</li>
</ul>
All top companies, including Google, Asana, and Microsoft, have wellness programs. These programs help companies create loyal employees. By forming new habits, employees improve productivity and even day-to-day life. It’s a win-win. 
<h3>5. Improve communication</h3>
For your employees to be productive, you must provide them with the necessary tools to get the work done. So invest in a <a href="https://fellow.app/use-cases/meeting-minutes-app/" target="_blank" rel="noopener">meeting minutes app</a>. 
This is a highly required tool for meetings. It’s always important to create an official record of what you’ve discussed in meetings so everyone can remain on the same page.
<img loading="lazy" decoding="async" class="alignnone size-full wp-image-510073" src="https://investing.io/wp-content/uploads/2024/10/investing-in-team-boost-sales-1.jpeg" alt="" width="1000" height="494" srcset="https://investing.io/wp-content/uploads/2024/10/investing-in-team-boost-sales-1.jpeg 1000w, https://investing.io/wp-content/uploads/2024/10/investing-in-team-boost-sales-1-300x148.jpeg 300w, https://investing.io/wp-content/uploads/2024/10/investing-in-team-boost-sales-1-768x379.jpeg 768w" sizes="(max-width: 1000px) 100vw, 1000px" />
(<a href="https://fellow.app/use-cases/meeting-minutes-app/" target="_blank" rel="noopener">Image Source</a>)
In addition, this allows employees who cannot attend a meeting to catch up on the latest project details. It also means less note-taking and more active listening. 
<h3>6. Prioritize work-life balance</h3>
It may sound trivial, but prioritizing work-life balance will improve work performance. It helps to set clear boundaries, too. For example, not needing to respond to work emails on a weekend or after hours. This can help prevent burnout from creeping in.
Deliberate time away from work helps improve job satisfaction. You don’t want to feel like you’re always on the clock, and neither do your employees.
Other ways to prioritize work-life balance include:
<ul>
<li style="font-weight: 400;" aria-level="1">Including the option of remote and hybrid work arrangement</li>
<li style="font-weight: 400;" aria-level="1">Limiting admin clutter with tools like <a class="css-1rn59kg" title="https://kickbox.com/" href="https://kickbox.com/" data-testid="link-with-safety" data-renderer-mark="true" target="_blank" rel="noopener">email verification</a> apps</li>
<li style="font-weight: 400;" aria-level="1">Providing flexibility to adjust schedules when needed</li>
<li style="font-weight: 400;" aria-level="1">Teaching stress management techniques</li>
</ul>
<h3>7. Team training </h3>
Many businesses find it challenging to boost sales and differentiate themselves from competitors. 
One effective strategy is investing in team training, which is especially crucial in the travel industry. Well-trained employees provide better customer service, which drives higher customer satisfaction and increased sales.
Beaches of Normandy Tours, a WWII historical tour company, often invests in training its tour guides, and this investment is evident in their reviews. 
For example, on their <a href="https://www.beachesofnormandy.com/tour/band_of_brothers_tour/" target="_blank" rel="noopener">Band of Brothers tour</a>, past travelers consistently praise the excellence of the guides and mention how they will take a new tour in the future. Positive feedback improves the company’s reputation and significantly boosts sales by attracting more customers.
<img loading="lazy" decoding="async" class="size-full wp-image-510090 aligncenter" src="https://investing.io/wp-content/uploads/2024/10/investing-in-team-boost-sales-5.jpg" alt="" width="864" height="424" srcset="https://investing.io/wp-content/uploads/2024/10/investing-in-team-boost-sales-5.jpg 864w, https://investing.io/wp-content/uploads/2024/10/investing-in-team-boost-sales-5-300x147.jpg 300w, https://investing.io/wp-content/uploads/2024/10/investing-in-team-boost-sales-5-768x377.jpg 768w" sizes="(max-width: 864px) 100vw, 864px" />
(<a href="https://www.beachesofnormandy.com/tour/band_of_brothers_tour/" target="_blank" rel="noopener">Image Source</a>)
If you run a financial business, share the <a href="https://investing.io/best-investing-blogs/">best investing blogs</a> and X accounts with your team. This unique approach allows them to learn at their own pace. 
<h3>8. Start a “buddy” system</h3>
Having a best friend at work can help drive employee engagement and job success. This includes getting more done in less time, sharing ideas, and having fun at work.
You can start a buddy system to help forge friendships. Having a friend at work is even more important for remote and hybrid workers. It can be more lonely, therefore negatively affecting work performance.
Having a best friend at work will also keep each other accountable. It’s a familiar face to rely on and confide in. It even reduces work accidents and improves productivity.
So, take down the cubicles and create a space of friendship. Yes, employees are there to work, but they can—and should—do it with a “buddy.”
<h3>9. Revamp your onboarding</h3>
Finally, consider revamping your onboarding process. This can include comprehensive training, an introduction to company culture, and more.
Onboarding is an excellent opportunity to assign new employees to a buddy, too. This increases accountability and helps them fit in from the beginning of their new role, which can be tough.
When your onboarding contains all of the appropriate material, new hires can get up to speed much quicker. This allows you to get the most out of your workforce to drive more sales.
<h3>10. Invest in leadership development</h3>
When team members learn to become strong leaders, they gain confidence, improve their decision-making skills, and enhance their ability to innovate. This results in a more motivated and engaged workforce capable of more effectively identifying and seizing sales opportunities. 
<a href="http://winningwaysinc.com/leadership-evolution/" target="_blank" rel="noopener">Leadership development</a> programs can also foster better communication and collaboration within the team, leading to a more cohesive strategy and a unified approach to achieving sales goals. 
Investing in your team’s leadership capabilities creates a culture of excellence and accountability that drives sales performance and propels the business toward sustained growth.
<h2>Start investing in your employees today</h2>
There are many ways to invest in your employees, whether that’s investing in their education or hosting team-building activities. But the ultimate goal is to improve productivity and drive more sales.
When you invest in your employees, they perform better at their jobs. So start investing in the development of your workforce today to create the workforce of tomorrow. And hopefully, that workforce is one that drives you more sales!
Key takeaways:
<ul>
<li style="font-weight: 400;" aria-level="1">Investing in employees can improve productivity and reduce employee turnover</li>
<li style="font-weight: 400;" aria-level="1">Low employee engagement costs $8.9 trillion </li>
<li style="font-weight: 400;" aria-level="1">Professional development can improve employee engagement</li>
<li style="font-weight: 400;" aria-level="1">Employers who invest in employees attract and keep top talent</li>
<li style="font-weight: 400;" aria-level="1">Team bonding events can improve communication and productivity at work</li>
</ul>
P.S. Never miss the latest tips on investing — <a href="https://investing.io/">subscribe to our newsletter today</a>!
<h2>FAQs</h2>
<h3>Why do people invest in people?</h3>
People invest in people to extend their network, offer guidance, and provide support. At work, companies invest in workers to increase productivity, employee engagement, and loyalty. 
<h3>What companies invest in their employees?</h3>
Companies such as Google, Microsoft, Apple, Asana, and Salesforce invest in their employees. They have wellness programs, development opportunities, and more.
<h3>Why is investing in your employees the future of work?</h3>
Investing in your employees reduces employee turnover. It also creates more productive and happy employees. If you don’t already invest in your employees, use this as a sign to start!
<h3>What is the ROI of investing in employees?</h3>
The actual return on investment can be tricky to calculate, but you will create more productive, happy, and loyal employees. Furthermore, you will improve retention rates and reduce hiring costs. So there’s lots to gain!
<h3>How can companies invest in their employees?</h3>
There are many ways to invest in your employees. These include employee training, creating a positive work environment, and providing opportunities for growth. Employee development helps create satisfied and engaged employees.
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<title>5 Reasons Why Generative AI Tools Are A Wise Investment</title>
<link>https://investing.io/generative-ai-wise-investment/</link>
<dc:creator><![CDATA[Adriaan]]></dc:creator>
<pubDate>Tue, 15 Oct 2024 01:01:14 +0000</pubDate>
<category><![CDATA[Blog]]></category>
<guid isPermaLink="false">https://investing.io/?p=510066</guid>
<description><![CDATA[According to a Gartner report, over half of organizations (55%) have increased their investments in generative AI. Interest in AI, especially Generative AI (Gen AI), has been steadily growing, leading to increased investments in AI. This is largely because of the immense productivity boost brought about by generative AI tools and also the wide applicability […]]]></description>
<content:encoded><![CDATA[
According to a <a href="https://www.gartner.com/en/newsroom/press-releases/2023-10-03-gartner-poll-finds-55-percent-of-organizations-are-in-piloting-or-production-mode-with-generative-ai" target="_blank" rel="noreferrer noopener">Gartner report</a>, over half of organizations (55%) have increased their investments in generative AI.
Interest in AI, especially Generative AI (Gen AI), has been steadily growing, leading to increased investments in AI. This is largely because of the immense productivity boost brought about by generative AI tools and also the wide applicability of these tools across different industries. As generative AI moves from general use to more specialized applications, investments in AI are only expected to grow in the next few years.
If you’re curious whether investing in generative AI tools is a wise decision, this article is here to help clear up any doubts. But first, some background on Generative AI tools.
<h2 class="wp-block-heading">What are Generative AI tools?</h2>
Generative AI tools use advanced algorithms and deep learning techniques to create new content, including text, images, music, and even code. They don’t just follow commands but understand the context to create content. Generative AI tools can draft marketing copy, design logos, and even help in brainstorming sessions just by processing a few prompts, which makes them useful for a wide variety of applications.
Although Generative AI has been around for years, it was <a href="https://openai.com/index/chatgpt/" target="_blank" rel="noreferrer noopener">ChatGPT’s launch in 2022</a> that made it really popular. Following that, many other tools emerged. There are chatbots that can converse almost like humans and help with research, customer support, and more. Then, there are <a href="https://narrato.io/blog/use-the-ai-image-to-text-generator-to-create-these-12-types-of-content/" target="_blank" rel="noreferrer noopener">AI image-to-text generators</a>, which can turn any text prompt into artwork. And that is just the tip of the iceberg. Generative AI tools can analyze vast amounts of data, learn from it, and then apply that knowledge to generate something entirely original.
<h3 class="wp-block-heading">Areas where Generative AI can help businesses</h3>
Generative AI tools are transforming business operations, offering numerous opportunities to innovate and enhance efficiency across different areas, like –
Content marketing: Gen AI platforms can help you create a variety of marketing content in no time. Narrato is a good example of such a platform, having an <a href="https://narrato.io/ai-blog-writer" target="_blank" rel="noreferrer noopener">AI blog generator</a>, AI social media tools, and 100+ other AI templates and micro tools to generate text and visual content. It also generates content in bulk and comes with a unique AI Content Genie that creates weekly content on autopilot based on your website and content themes.
<figure class="wp-block-image"><img decoding="async" src="https://narratomedia.s3.amazonaws.com/Narrato_AI_Content_Assistant_cgz8QbJ.jpg" alt="" /></figure>
Then there are AI design tools like Canva that provide a range of AI features and thousands of ready-made templates for crafting marketing visuals and graphics. You can create content for practically any platform, including YouTube, Instagram, and others, even without any prior design experience.
<figure class="wp-block-image"><img decoding="async" src="https://narratomedia.s3.amazonaws.com/image_IOEQkFB.png" alt="" /></figure>
Customer service: AI tools like Botsonic and Kommunicate can be useful for businesses looking to enhance their customer service operations. These tools help you create virtual assistants and AI chatbots to handle a wide array of customer inquiries. The end result is a smoother, more efficient customer service experience that benefits both the business and its clients.
<figure class="wp-block-image"><img decoding="async" src="https://narratomedia.s3.amazonaws.com/Kommunicate.png" alt="" /></figure>
Product development: AI can help businesses make smart decisions about product development strategies. Mixpanel, for instance, has its own generative AI tool called Spark, which can provide real-time insights into important trends and user interactions with products.
<figure class="wp-block-image"><img decoding="async" src="https://narratomedia.s3.amazonaws.com/Mixpanel_Spark_CXkh7wD.png" alt="" /></figure>
There are also AI tools like Uizard, which can come in handy for product prototyping. With its user-friendly interface and various features, you can quickly create wireframes and mockups, bringing your ideas to life without the usual hassle.
<figure class="wp-block-image"><img decoding="async" src="https://narratomedia.s3.amazonaws.com/Uizard.png" alt="" /></figure>
Web design: Generative AI tools like Sketch to Code and Designs AI can create stunning website layouts, suggest visually appealing color schemes, and even provide personalized user experiences.
<figure class="wp-block-image"><img decoding="async" src="https://narratomedia.s3.amazonaws.com/Sketch2Code.png" alt="" /></figure>
Data analysis and reporting: Generative AI tools like Qlik, Julius AI, and ThoughtSpot can highlight patterns and trends in data that might otherwise go unnoticed. By automating the generation of insightful reports, businesses can make more informed decisions faster. Qlik’s AutoML lets you explore data, run experiments, and share results—all without being a data expert. Plus, Qlik Answers, its smart assistant, gives you personalized answers from different unstructured data sources.
<figure class="wp-block-image"><img decoding="async" src="https://narratomedia.s3.amazonaws.com/Qlik.png" alt="" /></figure>
If your goal is to enhance efficiency, creativity, and strategic decision-making, investing in Gen AI tools can set your company up for long-term success.
<h2 class="wp-block-heading">5 reasons to invest in Generative AI tools</h2>
The wave of new AI tools released recently has led to a big increase in investments in generative AI. Economists at Goldman Sachs predict that global AI investments could reach about <a href="https://www.goldmansachs.com/intelligence/pages/ai-investment-forecast-to-approach-200-billion-globally-by-2025.html" target="_blank" rel="noreferrer noopener">$200 billion</a> by 2025. However, businesses that want quick results may hesitate to invest in generative AI until they understand its impact on profits. So, let’s explore AI’s impact on ROI, cost savings, productivity, and more to see if investing in AI could be a wise decision for businesses.
<h3 class="wp-block-heading">1. Huge cost savings and solid ROI from generative AI tools</h3>
Generative AI tools can save businesses a lot of money. By automating routine tasks, these AI tools let employees focus on more important work. This means lower labor costs. Generative AI tools are fantastic for businesses looking to scale operations quickly and efficiently. These AI systems can handle large datasets and perform complex tasks fast, making them perfect for businesses that are expanding or experiencing fluctuating demands. While there are certainly some upfront costs of AI tools, they typically prove to be cost-effective in the long run through savings and improved efficiency. In fact, generative AI tools can offer an excellent return on investment. <a href="https://inthecloud.withgoogle.com/roi-of-generative-ai/dl-cd.html" target="_blank" rel="noreferrer noopener">74% of organizations</a> are seeing positive returns from their investments in generative AI.
<h3 class="wp-block-heading">2. Generative AI tools help increase productivity</h3>
Generative AI tools can act as powerful assistants for humans, enhancing their capabilities and potential. They handle monotonous and repetitive tasks, freeing up employees from routine workloads that can be both time-consuming and draining. This lets professionals focus on more complex and creative parts of their job, where their unique skills are truly invaluable, and prevent burnout.
Take customer service as an example. AI chatbots can handle routine inquiries and frequently asked questions, providing quick and reliable responses to customers. This automation means that human agents aren’t bogged down by these repetitive tasks. Instead, they can devote their time to solving to any crucial problems that require a personal touch and deeper understanding.
Combining human skills with generative AI’s capability helps improve team productivity and makes employees happier. A McKinsey Digital report suggests that generative AI could improve labor productivity by <a href="https://www.mckinsey.com/capabilities/mckinsey-digital/our-insights/the-economic-potential-of-generative-ai-the-next-productivity-frontier" target="_blank" rel="noreferrer noopener">0.1-0.6%</a> each year until 2040. When AI takes over repetitive tasks, workers can focus on more meaningful work, leading to greater job satisfaction. This integration of AI into the workflow can lead to innovative solutions across various sectors, ultimately driving progress and achieving higher levels of customer satisfaction.
<h3 class="wp-block-heading">3. Faster decision-making with generative AI</h3>
In the business world, there’s no time to waste. The ability to make decisions quickly and with confidence can truly set your business apart from its competitors. Generative AI tools are playing an important role in this area, offering businesses the deep insights and actionable data they need to make well-informed decisions about <a href="https://recruitcrm.io/blogs/recruitcrm-exclusives/recruitment-technology-friend-or-foe/" target="_blank" rel="noopener">recruiting technology</a>. For instance, AI-powered analytics tools can sift through large datasets, making sense of information that would be too much to manage otherwise.
By understanding patterns and predicting future market movements, companies can make better decisions, take advantage of new opportunities and mitigate potential risks. Having this kind of foresight is useful for staying competitive, especially in fast-changing industries.
<h3 class="wp-block-heading">4. Enhanced creativity and innovation</h3>
Generative AI tools are not intended to replace the creative process. Let’s say you’re designing a new app and need unique icon designs to make it stand out. Traditionally, you might spend hours brainstorming ideas and creating multiple sketches, which can be both time-consuming and exhausting. With generative AI tools at your disposal, you can streamline this process. AI can generate dozens of innovative and varied icon options within minutes. This way, you can focus your energy on refining and perfecting the best concepts, rather than getting bogged down in the initial creation stages.
But it’s not just about speeding things up. Generative AI can bring fresh ideas, blend styles, and suggest new content formats. <a href="https://www.adobe.com/express/feature/ai/audio/voiceover/text-to-speech" target="_blank" rel="noopener">AI reading text</a> can help with video creation, for example, by producing immediate video drafts within minutes. For businesses, this means always staying ahead of the competition. In fields like marketing, product design, and beyond, the ability to innovate quickly and creatively could be invaluable.
<h3 class="wp-block-heading">5. Personalization at scale</h3>
Today’s consumers crave personalized experiences. They don’t just want generic advice; they desire interactions that feel uniquely tailored to their tastes and needs. Whether it’s a handpicked shopping recommendation or a customized piece of content, this level of personalization have a huge impact on engagement and loyalty. Businesses are realizing that when they cater to individual preferences, their audiences are more likely to engage deeply and return frequently. Generative AI tools are great at handling personalization at scale. AI can decipher complex consumer behavior patterns and preferences. With these insights, AI can then create personalized content or products that genuinely resonate with their audiences.
In digital marketing, generative AI can craft personalized email campaigns that speak directly to each recipient’s interests and behaviors. This increases the likelihood that recipients will open the emails, read them, and take action, such as making a purchase or signing up for a service. This level of personalization was once impossible to achieve at scale. However, with AI, businesses now have the power to deliver personalized experiences to millions of consumers simultaneously, something that offers a distinct competitive edge to businesses.
<h2 class="wp-block-heading">The Final Verdict</h2>
So, should you invest in generative AI? While all of the reasons we’ve talked about point to a “yes,” the answer can vary depending on your business size and needs. For large businesses, investing in AI research is straightforward; they have the resources to experiment and innovate. However, for smaller firms, the decision to adopt generative AI solutions is more nuanced. These businesses need substantial, immediate results to justify their investment.
Once the excitement around generative AI settles, it will be interesting to see how companies evaluate its ROI and decide on future investments. It cannot be denied that Generative AI tools offer the potential to streamline operations, cut costs, and enhance creativity. Practical benefits include gaining a competitive edge by speeding up workflows and delivering more personalized customer experiences. Investing in generative AI now can position you as a forward-thinker, ready to embrace the future rather than playing catch-up. Thankfully, these tools are becoming more accessible, so you don’t have to be a tech giant to leverage their power.
<h2 class="wp-block-heading">Summing up</h2>
Whether you’re looking to streamline your workflow, spark creative ideas, or save money, generative AI tools offer numerous advantages for businesses of all sizes. These tools represent a fundamental shift in how we approach creativity, efficiency, and decision-making. As the AI’s capabilities continue to grow, those who invest early are likely to see exponential returns, not just in financial terms, but in overall productivity and innovation as well.
If you’re looking for some practical investment tips, <a href="https://investing.io/best-investing-communities/" target="_blank" rel="noreferrer noopener">join our investing community</a>. Gain access to a wealth of knowledge and expert advice, and some great articles on investing like –
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<li><a href="https://investing.io/investing-in-websites/" target="_blank" rel="noreferrer noopener">The Ultimate Guide to Investing In Websites In 2024</a></li>
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<title>4 Effective Ways to Build a Network of Potential Investors</title>
<link>https://investing.io/effective-ways-build-network/</link>
<dc:creator><![CDATA[Adriaan]]></dc:creator>
<pubDate>Mon, 23 Sep 2024 23:45:54 +0000</pubDate>
<category><![CDATA[Finance]]></category>
<guid isPermaLink="false">https://investing.io/?p=510051</guid>
<description><![CDATA[Building a network of investors is essential for any business looking to grow. But where do you start? Understanding the right ways to connect with investors can make all the difference. This article will show you four practical, effective strategies to build that network. It’s not just about securing funds; it’s about creating valuable, long-term […]]]></description>
<content:encoded><![CDATA[
Building a network of investors is essential for any business looking to grow. But where do you start?
Understanding the right ways to connect with investors can make all the difference. 
This article will show you four practical, effective strategies to build that network. It’s not just about securing funds; it’s about creating valuable, long-term relationships. Whether you’re new to this or looking to improve your approach, these methods will help you expand your reach and unlock new opportunities for your business.
<h2 class="wp-block-heading">What Is a Network?</h2>
A network is a group of individuals or organizations connected through relationships that can help you achieve your goals. In the business world, building a network of potential investors is crucial. 
It involves creating meaningful connections with people who may be interested in funding your venture. <a href="https://investing.io/best-investing-communities/">By engaging with the investing community</a>, you can build relationships with like-minded individuals who share an interest in your industry. 
You can expand your network by conducting or joining networking activities. This process allows you to tap into different sources of capital and grow your business. 
When it comes to building a network of investors, you’re not just looking for funds but also long-term partnerships that can benefit your company in multiple ways.
<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="683" class="wp-image-510053" src="https://investing.io/wp-content/uploads/2024/09/Networking-Definition-1024x683.jpg" alt="" srcset="https://investing.io/wp-content/uploads/2024/09/Networking-Definition-1024x683.jpg 1024w, https://investing.io/wp-content/uploads/2024/09/Networking-Definition-300x200.jpg 300w, https://investing.io/wp-content/uploads/2024/09/Networking-Definition-768x512.jpg 768w, https://investing.io/wp-content/uploads/2024/09/Networking-Definition.jpg 1500w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>
<h2 class="wp-block-heading">Why Should You Build a Network of Investors?</h2>
When you connect with potential investors, you open the door to more than just funding. A strong network can provide valuable advice, industry connections, and long-term partnerships. 
Having access to a network of investors for startups can help you navigate challenges and seize opportunities more effectively. Investor relationships are key to scaling your business, securing capital for new projects, and gaining credibility in your industry. By building a solid investor network, you’re setting yourself up for future success.
Here are four effective ways to build a network of potential investors that can help grow your business.
<h2 class="wp-block-heading">1. LinkedIn Networking and Outreach</h2>
One of the most effective ways to build a network of investors is through LinkedIn. Start by optimizing your LinkedIn profile to reflect your business goals and expertise. Use a professional photo, craft a compelling headline, and write a summary that highlights your achievements and vision. 
Once your profile is polished, begin researching the <a href="https://investing.io/best-investors-to-follow/">best investors to follow</a> and try reaching out to them. You can send personalized connection requests with a brief, targeted message introducing yourself and your business. 
Join relevant LinkedIn groups where investors are active. Participate in discussions by sharing insights and commenting on posts. 
Posting valuable content about your industry can also showcase your expertise and attract investors. LinkedIn’s messaging system allows you to engage with investors directly, offering a low-pressure way to start meaningful conversations.
<h3 class="wp-block-heading">Connection Request Message Template</h3>
This short message is included when sending a connection request on LinkedIn. It’s designed to quickly introduce yourself and explain why you’d like to connect.
Here’s a template:
Hi [Investor’s Name],
I hope you’re doing well. I came across your profile and noticed your interest in [industry or niche]. I’m currently working on [brief description of your business] and thought it would be great to connect. I’d love to stay in touch and potentially share insights in the future.
Best,
[Your Name]
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="800" height="699" class="wp-image-510054" src="https://investing.io/wp-content/uploads/2024/09/LinkedIn-Connection.png" alt="" srcset="https://investing.io/wp-content/uploads/2024/09/LinkedIn-Connection.png 800w, https://investing.io/wp-content/uploads/2024/09/LinkedIn-Connection-300x262.png 300w, https://investing.io/wp-content/uploads/2024/09/LinkedIn-Connection-768x671.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></figure>
<h3 class="wp-block-heading">LinkedIn Cold Message Template</h3>
After your connection request is accepted, you can send a <a href="https://influno.com/linkedin-cold-message/" target="_blank" rel="noopener">LinkedIn cold message</a> to start the conversation. This message introduces your business and highlights how it aligns with the investor’s interests.
Here’s a template:
Hi [Investor’s Name],
I hope you’re doing well. I came across your profile and was impressed by your work in [specific industry or investment focus]. 
I’m currently working on [briefly describe your business/startup], and I believe it aligns well with your investment interests in [mention relevant industry or niche]. I’d love the opportunity to briefly share more about how [your company name] is tackling [specific problem/solution] and explore if it might be of interest to you.
Looking forward to connecting!
Best regards,
[Your Full Name]
<h3 class="wp-block-heading">InMail Message Template</h3>
This template is for when you want to reach out directly to an investor via LinkedIn InMail. It provides a bit more space to explain your business and request a follow-up, like a call or meeting.
Here’s a template:
Subject: Investment Opportunity in [Your Business/Industry]
Hi [Investor’s Name],
I wanted to reach out because I’ve been following your work in [industry], and I believe you might be interested in what we’re doing at [your company name]. 
We’re addressing [specific problem] with an innovative solution that I think aligns well with your current investment focus. I’d love to set up a quick call to share more details and explore potential opportunities.
Thank you for your time and consideration!
Best,
[Your Full Name]
[Your Role]
[Your Company Name]
[Your Contact Information]
<h2 class="wp-block-heading">2. Cold Email Outreach to Investors</h2>
<a href="https://influno.com/cold-email-outreach/" target="_blank" rel="noopener">Cold email outreach</a> is another proven way to grow your network of investors. Start by identifying potential investors who align with your industry and funding needs. Craft personalized emails that clearly introduce your business and explain why the investor should be interested. 
Highlight what makes your business unique and how it fits into their investment portfolio. Keep your message short but impactful, making sure to include a specific call to action, such as setting up a meeting or phone call. 
It’s important to follow up consistently without being pushy. A well-timed follow-up can make the difference between being ignored and getting a response. Cold outreach can be challenging, but with persistence and a strategic approach, it can help you build valuable investor relationships.
<figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="800" height="630" class="wp-image-510055" src="https://investing.io/wp-content/uploads/2024/09/Cold-Email.jpg" alt="" srcset="https://investing.io/wp-content/uploads/2024/09/Cold-Email.jpg 800w, https://investing.io/wp-content/uploads/2024/09/Cold-Email-300x236.jpg 300w, https://investing.io/wp-content/uploads/2024/09/Cold-Email-768x605.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></figure>
<h3 class="wp-block-heading">Template 1: Initial Cold Email to a Potential Investor</h3>
This template is for your first <a href="https://influno.com/cold-email-to-investors/" target="_blank" rel="noopener">cold email to an investor</a>, focusing on introducing your business and sparking their interest in your project.
Here’s an email template:
Subject: Exciting Opportunity in [Your Industry/Business Name]
Hi [Investor’s Name],
I hope you’re doing well. I wanted to introduce myself and share a little about [your company name]. 
We’re addressing [specific problem] with an innovative solution that’s already showing strong results in [industry]. I believe our project aligns well with your investment interests, and I’d love to share more details. Would you be open to a brief call to discuss further?
Thank you for your time, and I look forward to connecting.
Best regards,
[Your Full Name]
[Your Role]
[Your Company Name]
[Your Contact Information]
<h3 class="wp-block-heading">Template 2: Follow-Up Email After No Response</h3>
If you’ve already sent a cold email but haven’t received a response, this follow-up email is designed to reignite the conversation without being pushy.
Here’s an email template:
Subject: Quick Follow-Up on [Your Business Name]
Hi [Investor’s Name],
I hope you’re doing well. I wanted to quickly follow up on the email I sent regarding [your company name] and our work in [industry]. I believe this could be a great opportunity for you, and I’d still love to explore ways we might collaborate.
If you have a few minutes in the coming days, I’d appreciate the chance to share more details with you. Looking forward to hearing from you!
Best regards,
[Your Full Name]
[Your Role]
[Your Company Name]
[Your Contact Information]
<h3 class="wp-block-heading">Template 3: Referral-Based Cold Email</h3>
If you’ve been referred to an investor by a mutual contact, this template is useful for leveraging that referral to build trust and open a dialogue.
Here’s an email template:
Subject: [Mutual Contact’s Name] Suggested I Reach Out
Hi [Investor’s Name],
I hope you’re doing well. [Mutual contact’s name] recommended I reach out to you regarding [your company name]. We’re working on [brief description of your project] and thought it might be of interest given your investment focus in [specific area]. 
I’d love to share more about how we’re tackling [specific problem] and explore whether there’s potential for collaboration.
Would you have time for a brief chat next week?
Best regards,
[Your Full Name]
[Your Role]
[Your Company Name]
[Your Contact Information]
<h2 class="wp-block-heading">3. Attending Investor Events and Conferences</h2>
Attending investor events and conferences gives you the chance to meet investors in person, which is often more effective than online communication. These events are specifically designed to connect startups and entrepreneurs with investors, making them a perfect opportunity to network. 
You can find relevant events on various investing websites or by <a href="https://investing.io/best-investing-blogs/">subscribing to investing blogs</a> that constantly post updates on related events. For instance, many high-profile <a href="https://eventflare.io/venues/monaco" target="_blank" rel="noopener">venues in Monaco</a> host prestigious investment conferences, attracting top-tier investors and business leaders from around the world.
Before attending, research which investors will be present and prepare your pitch. Having a concise, compelling pitch ready can help you make a strong first impression. Networking at these events often leads to deeper conversations and potential partnerships. 
Many conferences also offer panel discussions and workshops, giving you additional insights into what investors are looking for. Virtual events have become more common, providing a convenient way to connect with investors from around the world without the need for travel.
<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="682" class="wp-image-510056" src="https://investing.io/wp-content/uploads/2024/09/Summit-1024x682.jpg" alt="" srcset="https://investing.io/wp-content/uploads/2024/09/Summit-1024x682.jpg 1024w, https://investing.io/wp-content/uploads/2024/09/Summit-300x200.jpg 300w, https://investing.io/wp-content/uploads/2024/09/Summit-768x512.jpg 768w, https://investing.io/wp-content/uploads/2024/09/Summit-1536x1023.jpg 1536w, https://investing.io/wp-content/uploads/2024/09/Summit.jpg 1600w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>
<h2 class="wp-block-heading">4. Building Relationships through Warm Introductions</h2>
Warm introductions through mutual contacts are one of the best ways to build trust with potential investors. When someone in your network introduces you to an investor, it establishes credibility and opens the door to a meaningful relationship. 
To leverage this method, start by identifying people in your network who have connections to investors. Reach out to them with a clear request for an introduction, explaining why you believe the investor would be a good fit. Personal referrals often lead to faster and more positive responses from investors. 
Once introduced, focus on building the relationship rather than immediately asking for investment. Nurture the connection over time by providing updates on your business and engaging in discussions about shared interests. This approach often results in long-term partnerships that go beyond just funding.
<h2 class="wp-block-heading">Best Practices in Networking with Investors</h2>
When networking with investors, it’s essential to approach the process strategically and professionally. You want to build genuine connections, not just pitch your business right away. The goal is to create long-term relationships that can benefit both parties. 
Here are some expanded best practices to keep in mind when networking with potential investors:
<ul class="wp-block-list">
<li>Be prepared with a clear pitch: Know your business inside and out. Investors will expect you to present a concise and compelling explanation of what your company does, the problem it solves, and how it stands out from competitors. Have financials, growth metrics, and future plans ready to discuss. Confidence and clarity are key.</li>
<li>Personalize your outreach: Tailor your messages to each investor’s interests. Avoid sending generic messages. Do your homework to understand the investor’s previous investments, preferred industries, and current focus. When your outreach is relevant and personalized, it shows that you’ve put in the effort and respect their time.</li>
<li>Follow up consistently: Persistence shows your commitment without being too aggressive. Investors are often busy, so they may not respond to your initial message. A thoughtful follow-up after a reasonable amount of time keeps you on their radar. However, avoid spamming or overly frequent follow-ups, as it can backfire.</li>
<li>Offer value before asking for anything: Share industry insights or helpful resources. Networking should be a two-way street. Before you ask for investment or advice, try offering something of value, like market research or an industry trend report. This positions you as someone knowledgeable and generous, not just someone looking for funding.</li>
<li>Be transparent and honest: Investors appreciate straightforwardness, especially when discussing risks or challenges. Be upfront about potential risks, your company’s current stage, and any challenges you face. Investors prefer honesty over sugar-coating, and transparency builds trust early in the relationship.</li>
<li>Build your personal brand: Use platforms like LinkedIn to demonstrate your expertise and industry knowledge. Regularly share content, engage in discussions, and highlight your business successes. A strong personal brand can help investors find you organically and take you more seriously when you reach out.</li>
<li>Be patient: Building trust with investors takes time, so don’t rush the relationship. Investors often prefer to get to know you and your business over time before making decisions. Maintain the relationship by keeping them updated on your progress and showing that you’re in it for the long haul.</li>
</ul>
By following these practices, you’ll stand a better chance of making lasting connections that could lead to future investment opportunities.
<h2 class="wp-block-heading">Building a Network of Investors: Key Takeaways</h2>
In this article, we covered the best practices for networking with investors, focusing on building genuine, long-term relationships. Success comes from being prepared with a clear pitch, personalizing your outreach, and offering value before asking for anything. 
Building your personal brand and staying patient throughout the process is crucial for earning trust. Transparency and consistent follow-up show your commitment to growing your business and fostering meaningful connections.
The key takeaway is that networking with investors takes time and effort. Nurturing these relationships will lead to lasting success, not just in funding but also in valuable partnerships.
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