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data-image-link="javascript:void(0);"/></div></div></div></div></div><div class="logo-image-fixed"><div class="s-component s-image"><div><div class="s-component-content"><div class="s-img-wrapper"><img src="//custom-images.strikinglycdn.com/res/hrscywv4p/image/upload/c_limit,fl_lossy,h_300,w_300,f_auto,q_auto/1/lighthouse-blue_g5kyzi.png" alt="broken image" title="" class="crop-default" data-description="" data-image-link="javascript:void(0);"/></div></div></div></div></div><h1 class="logo-title"><div class="s-component s-text"><div class=""><div class="s-component-content s-font-title" style="white-space:pre-wrap"><p><strong>Guiding Light Inc.</strong></p></div></div></div></h1></div><ul class="s-nav"><li class="menu-dropdown"><a class="s-nav-item" target="_self" href="/"><span class="s-font-body">Home</span></a></li></ul></div></div></div></div></div><div class="s-blog-content  "><div class="s-blog-header"><div class="lazyload s-blog-header-inner s-bg-image s-bg-blurred 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class="waypoint"></div><div class="s-blog-header-content s-blog-padding s-edit-dark"><div class="container"><div class="sixteen columns"><div class="s-component s-text"><div class=""><div class="s-component-content s-font-title s-blog-title" style="white-space:pre-wrap"><h1><div class="s-rich-text-wrapper" style="display: block;"><p class="s-rich-text-wrapper">onpage seo</p></div></h1></div></div></div></div></div></div></div><div class="s-blog-header-bottom"><div class="container"><div class="sixteen columns"><div class="s-blog-info s-font-body"></div></div></div></div></div><div class="s-blog-body s-blog-padding"><div class="s-repeatable s-block s-component s-mh "><div class="s-block-item s-repeatable-item s-block-sortable-item s-blog-post-section s-narrow-margin blog-section"><div class="container"><div class="sixteen columns"><div class="s-blog-section-inner"><div class="s-component s-text"><div class=""><div class="s-component-content s-font-body" style="white-space:pre-wrap"><p style="text-align: start; font-size: medium;"><span style="color: #000000;">Successful SEO requires a comprehensive approach that adapts to the ever-evolving algorithms of search engines and user behaviors. It's not just about stuffing keywords into content or acquiring as many backlinks as possible; rather, it's about providing value to users and delivering a seamless, informative experience across all touchpoints. This involves optimizing for mobile devices, improving site navigation, and fostering engagement through social media and other channels. 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  285. </div>
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  310.      analytics.load = function(callback) {
  311.        var script = document.createElement('script');
  312.        script.async = true;
  313.        script.type = 'text/javascript';
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  370.        loadAnalyticsJsAndInitialize();
  371.        // record page event to segmentio
  372.        window.analytics.page();
  373.        // UTM cookie setting compensation, if the utm cookie is not successfully set in app/views/shared/_set_utm_cookies.html.haml - recordUniqUtmCookies
  374.        if (!$.cookie('__uniq_utm_config') && typeof recordUniqUtmCookies === 'function') {
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  381.  
  382. <div class='eu-cookie-notification-dialog'>
  383. <div class='notification-title'>Cookie Use</div>
  384. <div class='notification-content'>
  385. <span class='content-text'>We use cookies to improve browsing experience, security, and data collection. By accepting, you agree to the use of cookies for advertising and analytics. You can change your cookie settings at any time.</span>
  386. <a class='link-text' href='https://support.strikingly.com/hc/en-us/articles/9775440838939' target='_blank'>Learn More</a>
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  389. <div class='common-button accept-btn'>Accept all</div>
  390. <div class='common-button setting-btn'>Settings</div>
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  394. <div class='eu-cookie-setting-dialog-wrapper'>
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  396. <div class='eu-cookie-setting-dialog'>
  397. <div class='setting-title'>Cookie Settings</div>
  398. <div class='setting-item'>
  399. <input checked class='cookie-checkbox necessary' disabled='disabled' type='checkbox'>
  400. <div class='item-content'>
  401. <div class='item-label'>Necessary Cookies</div>
  402. <div class='item-text'>These cookies enable core functionality such as security, network management, and accessibility. These cookies can’t be switched off.</div>
  403. </div>
  404. </div>
  405. <div class='setting-item'>
  406. <input class='cookie-checkbox analytics' type='checkbox'>
  407. <div class='item-content'>
  408. <div class='item-label'>Analytics Cookies</div>
  409. <div class='item-text'>These cookies help us better understand how visitors interact with our website and help us discover errors.</div>
  410. </div>
  411. </div>
  412. <div class='setting-item'>
  413. <input class='cookie-checkbox preferences' type='checkbox'>
  414. <div class='item-content'>
  415. <div class='item-label'>Preferences Cookies</div>
  416. <div class='item-text'>These cookies allow the website to remember choices you've made to provide enhanced functionality and personalization.</div>
  417. </div>
  418. </div>
  419. <div class='setting-footer'>
  420. <div class='save-btn'>Save</div>
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  422. </div>
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  424. <script>
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  426.  const ANALYTICS_COOKIE_CONFIG = { expires: 365, path: '/' }
  427.  
  428.  function openEuCookieSettingDialog() {
  429.    $('.eu-cookie-setting-mask').css({ display: 'block' })
  430.    $('.eu-cookie-setting-dialog').css({ display: 'block' })
  431.  }
  432.  function closeEuCookieSettingDialog() {
  433.    $('.eu-cookie-setting-mask').css({ display: 'none' })
  434.    $('.eu-cookie-setting-dialog').css({ display: 'none' })
  435.  }
  436.  function openEuCookieNotificationDialog() {
  437.    $('.eu-cookie-notification-dialog').animate({ bottom: 20 }, 800)
  438.  }
  439.  function closeEuCookieNotificationDialog() {
  440.    $('.eu-cookie-notification-dialog').animate({ bottom: -300 }, 800)
  441.  }
  442.  function waitForCookie(f) {
  443.    if (window.$ && window.$.cookie) {
  444.      if (typeof f === 'function') {
  445.        f();
  446.      }
  447.    } else {
  448.      setTimeout(waitForCookie, 200, f);
  449.    }
  450.  };
  451.  function recordInitCookiesAndAnalytics() {
  452.    if (typeof window.$B.loadFacebookScript === 'function') {
  453.      window.$B.loadFacebookScript()
  454.    }
  455.    if (typeof recordUniqUtmCookies === 'function') {
  456.      recordUniqUtmCookies(firstVisitUrl)
  457.    }
  458.    if (typeof recordFacebookAnalyticsCookies === 'function') {
  459.      recordFacebookAnalyticsCookies()
  460.    }
  461.    if (typeof window.loadAnalyticsJsAndInitialize === 'function') {
  462.      window.loadAnalyticsJsAndInitialize()
  463.      // record page event to segmentio
  464.      window.analytics?.page();
  465.    }
  466.    if (typeof window.setupCookies === 'function') {
  467.      window.setupCookies()
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  469.    if (typeof window.loadWufooFormJs === 'function') {
  470.      window.loadWufooFormJs()
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  472.    if (typeof window.loadTwitterWjs === 'function') {
  473.      window.loadTwitterWjs()
  474.    }
  475.    if (typeof window.afterBlogAnalyticsLoad === 'function') {
  476.      window.afterBlogAnalyticsLoad()
  477.    }
  478.  }
  479.  function replaceKbLinkByLocale(initKbLink) {
  480.    const userLocale = $S?.global_conf?.locale || $S?.globalConf?.locale || 'en'
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  500.      fr: 'fr',
  501.      es: 'es',
  502.      'pt-BR': 'pt-pt',
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  511.    $.cookie('__is_open_strk_necessary_cookie', true, ANALYTICS_COOKIE_CONFIG)
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  514.  
  515.  waitForCookie(function() {
  516.    const initKbLink = 'https://support.strikingly.com/hc/en-us/articles/9775440838939'
  517.    const expandedKbLink = replaceKbLinkByLocale(initKbLink)
  518.    $('.eu-cookie-notification-dialog .link-text').attr('href', expandedKbLink)
  519.  
  520.    if (!$S?.user_meta?.id && $.cookie('__strk_cookie_eu_visitor') === 'true' && !$.cookie('__strk_cookie_notification')) {
  521.      beforeOpenEuCookieNotificationDialog()
  522.    } else if ($S?.conf?.isBlog && !$.cookie('__strk_cookie_notification')) {
  523.      const cookieNotificationArea = $S?.blogPostData?.pageData?.cookieNotificationArea
  524.      if ($S?.blogPostData?.pageData?.showCookieNotification &&
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  526.          beforeOpenEuCookieNotificationDialog()
  527.        }
  528.    }
  529.    $('.eu-cookie-notification-dialog .setting-btn').click(function() {
  530.      openEuCookieSettingDialog()
  531.    })
  532.    $('.eu-cookie-setting-mask').click(function() {
  533.      closeEuCookieSettingDialog()
  534.    })
  535.    $('.eu-cookie-notification-dialog .accept-btn').click(function() {
  536.      closeEuCookieNotificationDialog()
  537.      $.cookie('__strk_cookie_notification', 1, ANALYTICS_COOKIE_CONFIG)
  538.      $.cookie('__is_open_strk_analytics_cookie', true, ANALYTICS_COOKIE_CONFIG)
  539.      $.cookie('__is_open_strk_preferences_cookie', true, ANALYTICS_COOKIE_CONFIG)
  540.      recordInitCookiesAndAnalytics()
  541.    })
  542.    $('.eu-cookie-notification-dialog .cancel-link').click(function() {
  543.      closeEuCookieNotificationDialog()
  544.      $.cookie('__strk_cookie_notification', 1, ANALYTICS_COOKIE_CONFIG)
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  546.    $('.eu-cookie-setting-dialog .save-btn').click(function() {
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  548.        recordInitCookiesAndAnalytics()
  549.        $.cookie('__is_open_strk_analytics_cookie', true, ANALYTICS_COOKIE_CONFIG)
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  551.        $.removeCookie('__is_open_strk_analytics_cookie')
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  553.      if ($('.cookie-checkbox.preferences').is(':checked')) {
  554.        $.cookie('__is_open_strk_preferences_cookie', true, ANALYTICS_COOKIE_CONFIG)
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  558.      $.cookie('__strk_cookie_notification', 1, ANALYTICS_COOKIE_CONFIG)
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  560.      closeEuCookieNotificationDialog()
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  564.  
  565. <script type='text/javascript'>
  566. var _gaq = _gaq || [];
  567.  
  568. /* load errorception */
  569. var errorceptionKey = $S.blogPostData.pageMeta.errorceptionKey && $S.blogPostData.pageMeta.errorceptionKey.replace(/[^0-9a-zA-Z]+/g, '');
  570. var _errs=[errorceptionKey];(function(a,b){a.onerror=function(){_errs.push(arguments)};
  571. var d=function(){var a=b.createElement("script"),c=b.getElementsByTagName("script")[0];
  572. a.src=decodeURIComponent("//beacon.errorception.com/"+errorceptionKey+".js");a.async=!0;
  573. c.parentNode.insertBefore(a,c)};a.addEventListener?a.addEventListener("load",d,!1):
  574. a.attachEvent("onload",d)})(window,document);
  575.  
  576. // configuration for keen.io
  577. var Keen=Keen||{configure:function(e){this._cf=e},addEvent:function(e,t,n,i){this._eq=this._eq||[],this._eq.push([e,t,n,i])},setGlobalProperties:function(e){this._gp=e},onChartsReady:function(e){this._ocrq=this._ocrq||[],this._ocrq.push(e)}};(function(){var e=document.createElement("script");e.type="text/javascript",e.async=!0,e.src=("https:"==document.location.protocol?"https://":"http://")+"d26b395fwzu5fz.cloudfront.net/2.1.2/keen.min.js";var t=document.getElementsByTagName("script")[0];t.parentNode.insertBefore(e,t)})();
  578.  
  579. // Configure the Keen object with your Project ID and (optional) access keys.
  580. Keen.configure({
  581. projectId: $S.blogPostData.pageMeta.keenioProjectId,
  582. writeKey: $S.blogPostData.pageMeta.keenioWriteKey // required for sending events
  583. });
  584. // Tracking user sites in Strikingly property
  585. window.afterBlogAnalyticsLoad = function(){
  586.  __ga('create', $S.blogPostData.pageMeta.gaTrackingId, { 'name':'strk', 'cookieDomain':'auto'});
  587.  __ga('set', 'anonymizeIp', true)
  588.  __ga('strk.send', 'pageview', { 'anonymizeIp': true });
  589. }
  590. // Google Analytics (Universal) Setup
  591. if (getCookieItem('__strk_cookie_eu_visitor') != 'true' || getCookieItem('__is_open_strk_analytics_cookie')) {
  592.  (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){
  593.  (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
  594.  m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
  595.  })(window,document,'script','//www.google-analytics.com/analytics.js','__ga');
  596.  window.afterBlogAnalyticsLoad();
  597. } else {
  598.  (function(i,r){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){
  599.  (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();
  600.  })(window,'__ga');
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