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They can appear in local business directories, on websites and apps, and on social platforms. Citations help Internet users to discover local businesses and can also impact local search engine rankings. </p><p> A comprehensive local citation will include not only the business NAP but also other information like hours of operation, services offered, and more. Building and managing these citations correctly is a critical component of local SEO. 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This can lead to better local search rankings, helping potential customers find you more easily. </p><p> Additionally, listing your business on widely recognized directories or niche-specific platforms can drive direct referral traffic and increase your overall online presence. 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