The name of the channel A description of the channels content. http://provider-website.com/ Wanted: Used Acme Bio Truck Wanted a used Acme Bio Truct http://provider-website.com/item1-info-page.html http://www.providers-website.com/image1.jpg 2005-12-20 Wanted Truck 123 Main Street, Anytown, CA, 12345, USA Wanted: Acme 2000 Camera Wanted new or used Acme 2000 camera http://provider-website.com/item2-info-page.html http://www.providers-website.com/image2.jpg 2005-12-20 Camera Acme 123 Main Street, Anytown, CA, 12345, USA