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<title>IWMW 2008: talks</title>
<description>Details of the talks at the Institutional Web Management Workshop 2008</description>
<!-- Note that in the following fields the following information is provided:
The title is the name of the plenary talk.
The description provides an abstract of the talk, based on the abstract HTML page.
The date is the date of the talk.
<title>Science in the You Tube Age</title>
<description>Cameron Neylon, STFC Rutherford Appleton Laboratory gives a plenary talk on how Web Based
Tools are Enabling Open Research Practice. Communication of data, results, and models is at the centre of
research science. Yet while our understanding of our surroundings across a wide range of research
disciplines has been transformed in the last 20 - 50 years the means of that communication remains
trapped within the now centuries old convention of the published research paper (and the traditional
stand and deliver presentation). In the initial phase of the development of the World Wide Web publishing
practises remained fundamentally the same with the printed page being transferred online but remaining in
fundamentally the same format. The advent of user-centred Web-based tools for information gathering,
publishing, social networking, and collaborative working has challenged traditional models of publishing
and archival. These tools have an enormous potential to make scientific communication more effective, timely
and comprehensive. Examples of such approaches include tools for sharing of data and technique protocols via
wikis, image, and video sharing sites, collaborative authoring of research papers using online office suites
and discussion of the published literature, research practise, and the life challenges associated with a research career through blogs.
The availability of these tools is also associated with a growing interest in some sectors of the
academic research community in adopting more 'open' approaches to research practice. The logical
extreme of this 'Web 2.0' based open approach is to make the researcher's laboratory notebook
freely available online or even to carry out the preparation of a research grant in public. While
examples of the application of these approaches in academic research are currently limited they
nonetheless raise serious questions about the future of both the traditional format of research
publication and of peer review in its current form. Responses to the advocacy of 'Open Science'
therefore, understandably, run the gamut from fanatical support, through amused tolerance, to
derision and, in some cases, extreme hostility. In this talk I will discuss examples of Web-based
and Open Science practices, including the experience of adopting these approaches within my
research group, the state and usefulness of tools available to support these approaches, and the
current position and future prospects of the Open Science community more generally.</description>
<pubDate>Tue, 22 Jul 2008 12:45:00 GMT</pubDate>
<title>Web 2.0 and Brand: Theory and Practice</title>
<description>Helen Aspell, Head of Digital Marketing, University of Southampton and
James Souttar, Precedent give a plenary talk on Web 2.0 and Brand: Theory and Practice. There are
thousands of Web 2.0 technologies available online right now, from Twitter to Second Life, all with
tangible marketing benefits but not necessarily to every organisation or audience. In the current
climate of Web 2.0, marketers are being expected to prove their understanding of new technologies
and demonstrate how their brand is using and responding to the changing environment by incorporating
social media into their digital strategies. This challenge is particularly acute in large, devolved
organisations such as universities where technology decisions are often made at arms' length from
the marketing function by IT teams or individual departments, neither of whom may consider the
implications that building an online presence in Web 2.0 may have on an audience's perception
of the organisation's brand. During the talk, Aspell and Souttar will outline how the changing
landscape of digital technologies will shape the agenda of brand development in the future. This
will include the principles of branding in the modern age with its application and embracing of
Web 2.0 technologies. Moving from theory into practice, the reference will be the re-brand of
University of Southampton with isoton used to demonstrate how Web 2.0 technologies can reflect and
enhance an institution's brand.</description>
<pubDate>Tue, 22 Jul 2008 13:30:00 GMT</pubDate>
<title>Web 2.0 - Whatever Happened to Web 1.0?</title>
<description>David Hyett, Head of Information and Records Management, British Antarctic Survey
gives a plenary talk on Web 2.0 - Whatever Happened to Web 1.0? At the start of the
redevelopment of the British Antarctic Survey (BAS) external Web site, there was initial
enthusiasm for "Web 2.0" with many stakeholders using the term without actually knowing what it meant.
Fancy, interactive interfaces, are no substitute for good information architecture, good navigation
and good content - all of which should be underpinned by understanding the user and their goals.
The session will look at how the Web 2.0 concept can be interpreted and will argue that it should
be used with caution. Web 2.0 by any definition is likely to have its place within an organisation's
Web strategy but should only be considered once we've got Web 1.0 right! And let's now forget about
"Usability 2.0" and "Accessibility 2.0" either! The experience and lessons learned by BAS will be highlighted.</description>
<pubDate>Wed, 23 Jul 2008 09:00:00 GMT</pubDate>
<title>Look Who's Talking Now...</title>
<description>Alison Wildish, Head of Web Services, University of Bath follows up
her plenary talk from last year entitled "Let the students do the talking..." which stimulated lot of debate.
She spoke of my experiences at Edge Hill University and the success she'd had as a result of a more 'open'
approach to Web content and services. In general the community were encouraged by our approach and many
claimed to find it inspiring yet others, from the larger and research-led Universities, suggested "...
it all sounds very good but Edge Hill is a new University so it HAS to focus on marketing... it's different for us".
So twelve months on and now sitting on the other side of the fence, working in a research-led institution
at the University of Bath, She will reflect on her previous talk and report on whether or not her approach
and vision has changed. She'll be answering the questions many of you wish to ask: Is it just 'easier'
to get things done in a new University? Should your vision for the web be dictated by the type of institution
you are? Having moved to a research-led University is she now eating her words?</description>
<pubDate>Wed, 23 Jul 2008 09:45:00 GMT</pubDate>
<title>Institutional Responses to Emergent Technologies - What JISC is Doing</title>
<description>Rob Bristow, JISC as Programme Manager for e-Administration gives a plenary talk on
Institutional Responses to Emergent Technologies - What JISC is Doing. As users of
all sorts become more familiar with new technologies (including both Web 2.0 type
software tools and user-owned devices) and become used to, and expectant of, managing
their own data through 'self-service' applications and systems, questions are asked of
institutions as to how they will respond to these new demands. JISC has been investigating
this area through strands within its e-Learning and Users and Innovation programmes which
have been focussed in the main on the learners' and users'
experience. JISC has recently funded a further series of projects that address the way
that institutions are responding to these new challenges, looking at organisational policies,
practice and strategies, as well as funding pilot projects that demonstrate actual institutional responses.
This work is in its early stages but the scope of the responses to the call for projects and some of the
early results of the landscape study will provide some interesting real life information about institutional
responses from across the sector. This talk will describe the work that JISC is doing and relate it
to the Institutional Web Manager world.</description>
<pubDate>Wed, 23 Jul 2008 11:00:00 GMT</pubDate>
<title>The Tangled Web is but a Fleeting Dream ... but then again...</title>
<description>James Currall will be giving a Plenary Talk on The Tangled Web is but a Fleeting Dream
... but then again... "Just a quick phone call to ask you if you could set up something to
archive the University Web site, it should be pretty straight-forward for someone with
your technical know-how." It is only a matter of time before someone in "Corporate Communications",
the " Freedom of Information Office" or some similar department comes to you with this sort of request.
How would you (have you) react(ed) to it? Many acres of virtual text have been penned on the subject of
Web archiving (a fair proportion of them no longer available because the sites no longer exist:-)
One of the major problems, which is well illustrated by the Wikipedia article on the subject, is
that most authors have concentrated almost entirely on "How?" to do it and the (technical) difficulties that arise.
The speaker will argue that "How?" is the least of your problems. What is your institutional web
site for and what purpose is archiving it supposed to serve. To put it another way, the questions:
"What?", "Why?", "When?" and "Where?" come well before deciding if the "Who?" is you, or trying to
determine "How?". As usual Currall asks awkward questions and never seems to provide any useful answers,
just turning seemingly simple problems in complex, issue-strewn minefields. He hasn't written the talk yet,
but you can be sure that it will raise some very fundamental issues and give you something serious to think
about and discuss and aside from manufacturing Shakespearean quotes, will probably quote from the most
read book in the English Language, although you might feel the need to check that he isn't just making it up!</description>
<pubDate>Wed, 23 Jul 2008 11:45:00 GMT</pubDate>
<title>Institutional Repositories: Asset or Obstacle?</title>
<description>The Institutional Repository (IR) had a meteoric rise to fame. In a brief blaze of glory,
it was heralded as the facilitator of a free exchange of information within the academic research community -
a faster, cheaper and more effective way to conduct scholarly communications in the twenty-first century.
Then, just as quickly, fame changed to infamy. The technology, the ownership, and the very ideal of the
IR has been called into question by many and varied voices in the wider academic community and beyond. I would
like to explore the really controversial aspects of the IR, and ask my audience to consider that perhaps,
just perhaps, there was something useful there all along.</description>
<pubDate>Wed, 23 Jul 2008 13:30:00 GMT</pubDate>
<title>Unleashing the Tribe</title>
<description>Ewan McIntosh will be giving a Plenary Talk on Unleashing the Tribe. University and 'real
life' are often seen as distinct entities by students, and employers. Outside academia huge changes in
the way we interact and how knowledge is shared and analysed have been afoot for some time. A generation of
Bebo Boomers are repeating the solidarity and participation witnessed by the baby boomers forty years ago.
The net, gaming and mobile technologies are encouraging more collaboration across greater distances and
cultures than ever before. Such stories should be encouraging rapid change in the nature of schooling.
So what are the main routes down which educators could go and what are the main challenges to overcome?</description>
<pubDate>Thu, 24 Jul 2008 11:00:00 GMT</pubDate>
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