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  4.        <title>A Podcasting Blog from Podcasting Tools - Daily Podcasting News and Information for Podcasters and Listeners.</title>
  5.        <description>Daily Podcasting Blog and news related to podcasting, RSS, podcast news and aggregation. Information related to podcasts are added on a daily business and cover the gamut, from new podcast product announcements, podcast directories, marketing for podcasters and much, much more.</description>
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  14.            <description>Podcasting tools for podcasters and listeners.</description>
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  19.            <title>How Podcasting Became the Next Content Medium Race</title>
  20.            <description>On a recent rainy afternoon, a panel featuring a mixture of hip young creatives took place at YouTube’s Manhattan studio space. The topic of discussion? Podcasting. Organized by New York-based podcast hosting platform Simplecast, the event drew a crowd of young creators with a hunger to learn how to produce and distribute their own podcasts.&lt;br /&gt;
  21. &lt;br /&gt;
  22. &lt;a href=&quot;https://observer.com/2019/04/podcasting-content-race/&quot; target=&quot;_blank&quot; &gt;How Podcasting Became the Next Content Medium Race&lt;/a&gt;</description>
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  25.            <pubDate>Mon, 10 Feb 2020 18:02:39 -0500</pubDate>
  26.        </item>
  27.        <item>
  28.            <title>Spotify Wrapped extends to add your favorite music from the decade, plus podcaster metrics</title>
  29.            <description>As 2019 moves to a close, Spotify is giving its yearly version of the personalized &lt;i&gt;Spotify Wrapped&lt;/i&gt;, as well as a unique one that showcases your listening records through the last decade. &lt;br /&gt;
  30. &lt;br /&gt;
  31. That indicates your Wrapped will add the songs, artists, albums, and podcasts you found on Spotify in 2019, plus the artists you streamed across the past decade, by a &lt;i&gt;My Decade Wrapped&lt;/i&gt; option.&lt;br /&gt;
  32. &lt;br /&gt;
  33. &lt;a href=&quot;https://itmunch.com/spotify-wrapped-extends-add-favorite-music-decade-plus-podcaster-metrics/&quot; target=&quot;_blank&quot; &gt;Spotify Wrapped extends to add your favorite music from the decade, plus podcaster metrics&lt;/a&gt;</description>
  34.            <link>http://www.podcasting-tools.com/blog.htm#2564</link>
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  36.            <pubDate>Fri, 7 Feb 2020 17:59:47 -0500</pubDate>
  37.        </item>
  38.        <item>
  39.            <title>Podcasting Is Going Mainstream</title>
  40.            <description>Fifteen years after Apple first offered 3,000+ free podcasts on iTunes, the medium has become mainstream.&lt;br /&gt;
  41. &lt;br /&gt;
  42. Basic Facts: According to Edison Research and Triton Digital, there are now 62 million Americans listening to podcasts each week, up from 19 million in 2013. One reason for the growth is the number of choices podcast listeners have today. There are now over 800,000 active podcasts with over 54 million podcast episodes currently available worldwide. Because of a low cost of entry, in the first ten months of 2019, a record 192,000 new podcasts have been launched.&lt;br /&gt;
  43. &lt;br /&gt;
  44. &lt;a href=&quot;https://www.forbes.com/sites/bradadgate/2019/11/18/podcasting-is-going-mainstream/#47d4a2ca1699&quot; target=&quot;_blank&quot; &gt;Podcasting Is Going Mainstream&lt;/a&gt;</description>
  45.            <link>http://www.podcasting-tools.com/blog.htm#2563</link>
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  47.            <pubDate>Wed, 5 Feb 2020 17:58:20 -0500</pubDate>
  48.        </item>
  49.        <item>
  50.            <title>Investigative podcasts are exploding. Here are six great ones to get you started.</title>
  51.            <description>Last month, the Pulitzer Prize Board announced that there will now be a Pulitzer for &lt;i&gt;audio reporting&lt;/i&gt;, further proving that podcasting has become an unignorable cultural force. In the announcement, Pulitzer Administrator Dana Canedy explained that &lt;i&gt;the renaissance of audio journalism in recent years has given rise to an extraordinary array of non-fiction storytelling.&lt;/i&gt;&lt;br /&gt;
  52. &lt;br /&gt;
  53. &lt;a href=&quot;https://www.washingtonpost.com/arts-entertainment/2020/01/02/investigative-podcasts-are-exploding-here-are-six-great-ones-get-you-started/&quot; target=&quot;_blank&quot; &gt;Investigative podcasts are exploding. Here are six great ones to get you started.&lt;/a&gt;</description>
  54.            <link>http://www.podcasting-tools.com/blog.htm#2562</link>
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  56.            <pubDate>Mon, 3 Feb 2020 17:54:32 -0500</pubDate>
  57.        </item>
  58.        <item>
  59.            <title>The future of podcasting: Can the business of audio content catch up with the creative revolution?</title>
  60.            <description>More than half of the U.S. population over age 12 has now listened to a podcast, according to Edison Research. The medium has fundamentally altered the landscape for audio content, liberating and empowering both listeners and creators. And big acquisitions such as Spotify’s purchase of Gimlet Media signal that the business of podcasting is coming of age, too.&lt;br /&gt;
  61. &lt;br /&gt;
  62. But there remains an economic gulf that some entrepreneurs and investors see as an opportunity. Ad spending on podcasting is around $500 million, by some estimates, but that compares to $17 billion or more for radio.&lt;br /&gt;
  63. &lt;br /&gt;
  64. So where is podcasting heading next? How will speech recognition, smart speakers and other innovations change the landscape for podcasts? Should you start your own show? Could you make any money if you did?&lt;br /&gt;
  65. &lt;br /&gt;
  66. &lt;a href=&quot;https://www.geekwire.com/2020/future-podcasting-can-business-audio-content-catch-creative-revolution/&quot; target=&quot;_blank&quot; &gt;The future of podcasting: Can the business of audio content catch up with the creative revolution?&lt;/a&gt;</description>
  67.            <link>http://www.podcasting-tools.com/blog.htm#2561</link>
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  69.            <pubDate>Fri, 31 Jan 2020 17:52:18 -0500</pubDate>
  70.        </item>
  71.        <item>
  72.            <title>The Publishing And Podcasting Industries Are Getting Even Cozier</title>
  73.            <description>The audio technology company Voxnest owns the podcasting platform Spreaker. The Italy-based StreetLib is a digital book distributor. Last week, they teamed up for a symbiotic relationship that will let StreetLib’s book publishers create podcasts and Spreaker’s podcasters create and distribute digital books or audiobooks.&lt;br /&gt;
  74. &lt;br /&gt;
  75. &lt;a href=&quot;https://www.forbes.com/sites/adamrowe1/2019/10/21/the-publishing-and-podcasting-industries-are-getting-even-cozier/#7e1e7170e226&quot; target=&quot;_blank&quot; &gt;The Publishing And Podcasting Industries Are Getting Even Cozier&lt;/a&gt;</description>
  76.            <link>http://www.podcasting-tools.com/blog.htm#2560</link>
  77.            <guid isPermaLink="false">2560</guid>
  78.            <pubDate>Wed, 29 Jan 2020 17:50:36 -0500</pubDate>
  79.        </item>
  80.        <item>
  81.            <title>PodPass wants to build the identity layer for podcasting </title>
  82.            <description>There is an industry trend toward more direct listener monetization and engagement. This includes crowdfunding, membership, tipping, and donations, as well as exclusive and premium content.&lt;br /&gt;
  83. &lt;br /&gt;
  84. This is a healthy development — expanding the range of touch points with listeners beyond the ad impression and helping publishers diversify their revenue and business models. The trend speaks to the depth of experience that spoken-word audio elicits, and it encompasses other podcast engagement strategies such as live shows, email newsletters, fan clubs, surveys, and experiments with personalization and interactivity.&lt;br /&gt;
  85. &lt;br /&gt;
  86. &lt;a href=&quot;https://www.niemanlab.org/2019/08/podpass-wants-to-build-the-identity-layer-for-podcasting-before-some-big-tech-company-does-it-first/&quot; target=&quot;_blank&quot; &gt;PodPass wants to build the identity layer for podcasting&lt;/a&gt;</description>
  87.            <link>http://www.podcasting-tools.com/blog.htm#2559</link>
  88.            <guid isPermaLink="false">2559</guid>
  89.            <pubDate>Mon, 27 Jan 2020 17:42:48 -0500</pubDate>
  90.        </item>
  91.        <item>
  92.            <title>Business ideas for 2020: Podcasting</title>
  93.            <description>Podcasting is recording strong growth in the UK, with the most recent Ofcom data showing that 7.1m people listen to podcasts each week – equal to one in eight of the total population. Moreover, this figure increased by 24% from 2018 to 2019, and has more than doubled in the past five years. As part of their in-depth survey of media consumption, Ofcom also found that half of podcast listeners began listening in the last two years, and regular podcast users listen to seven podcasts per week, indicating that, for many people, podcasts are now an important part of their daily lives.&lt;br /&gt;
  94. &lt;br /&gt;
  95. &lt;a href=&quot;https://startups.co.uk/business-ideas-podcasting/&quot; target=&quot;_blank&quot; &gt;Business ideas for 2020: Podcasting&lt;/a&gt;</description>
  96.            <link>http://www.podcasting-tools.com/blog.htm#2558</link>
  97.            <guid isPermaLink="false">2558</guid>
  98.            <pubDate>Fri, 24 Jan 2020 17:13:15 -0500</pubDate>
  99.        </item>
  100.        <item>
  101.            <title>Top 19 Media Trends of 2019: The Podcast Boom</title>
  102.            <description>The U.S. podcast market has been on the rise for years, but 2019 marked an extraordinary year of growth for the space. &lt;br /&gt;
  103. &lt;br /&gt;
  104. At least 90 million U.S. consumers (27% of the population) listen to podcasts monthly, up 23% from 73 million in 2018, which is an acceleration from the 9% year-over-year growth monthly podcast listening experienced last year, according to Edison Research and Triton Digital. &lt;br /&gt;
  105. &lt;br /&gt;
  106. &lt;a href=&quot;https://variety.com/2019/biz/news/top-19-media-trends-of-2019-the-podcast-boom-1203447896/&quot; target=&quot;_blank&quot; &gt;Top 19 Media Trends of 2019: The Podcast Boom&lt;/a&gt;</description>
  107.            <link>http://www.podcasting-tools.com/blog.htm#2557</link>
  108.            <guid isPermaLink="false">2557</guid>
  109.            <pubDate>Wed, 22 Jan 2020 17:11:24 -0500</pubDate>
  110.        </item>
  111.        <item>
  112.            <title>A Podcast for Every Discipline? The Rise of Educational Audio</title>
  113.            <description>It is well-known that podcasting is huge these days. But you might not realize how many educational podcasts are out there.&lt;br /&gt;
  114. &lt;br /&gt;
  115. By educational, we mean shows that focus on some super-focused topic, like a specific period of history or an academic discipline. For instance, there are at least 15 or 20 active podcasts about linguistics, and there are several podcasts out there about conversational Latin (and we were pretty sure that was a &lt;i&gt;dead&lt;/i&gt; language that was no longer spoken).&lt;br /&gt;
  116. &lt;br /&gt;
  117. &lt;a href=&quot;https://www.edsurge.com/news/2019-12-10-a-podcast-for-every-discipline-the-rise-of-educational-audio&quot; target=&quot;_blank&quot; &gt;A Podcast for Every Discipline? The Rise of Educational Audio&lt;/a&gt;</description>
  118.            <link>http://www.podcasting-tools.com/blog.htm#2556</link>
  119.            <guid isPermaLink="false">2556</guid>
  120.            <pubDate>Mon, 20 Jan 2020 17:00:32 -0500</pubDate>
  121.        </item>
  122.        <item>
  123.            <title>9 Podcasts That Have Shaped The Decade</title>
  124.            <description>The mighty podcast has had a renaissance over the past decade. Live recordings fill the Royal Albert Hall, the Sydney Opera House and Madison Square Gardens – and that’s just My Dad Wrote A Porno. Just this week it was announced that the Pulitzer Prize Board is adding a new category for audio reporting: you can now win a Pulitzer for podcasting.&lt;br /&gt;
  125. &lt;br /&gt;
  126. As we enter a new era of podcasting, Bazaar look back at those that have defined the past decade.&lt;br /&gt;
  127. &lt;br /&gt;
  128. &lt;a href=&quot;https://www.harpersbazaararabia.com/people/culture/9-podcasts-that-have-shaped-the-decade&quot; target=&quot;_blank&quot; &gt;9 Podcasts That Have Shaped The Decade&lt;/a&gt;</description>
  129.            <link>http://www.podcasting-tools.com/blog.htm#2555</link>
  130.            <guid isPermaLink="false">2555</guid>
  131.            <pubDate>Fri, 17 Jan 2020 16:56:10 -0500</pubDate>
  132.        </item>
  133.        <item>
  134.            <title>The best podcasting microphones in the world – start podcasting today</title>
  135.            <description>One of the more curious growth areas in media has been the rise - largely under the radar - of podcasting. The simple act of voices telling stories, conducting interviews or teaching weird and wonderful things has made it one of the most important communication mediums of the 21st Century. Around 73 million Americans identify as regular podcast listeners, and that number is only forecast to rise. With that in mind, we want to help you get started making your own with our pick of the best podcasting microphones around.&lt;br /&gt;
  136. &lt;br /&gt;
  137. The popularity of podcasting can be largely attributed to communities that form around popular podcasts. So it makes sense that more and more people are looking to podcasting as a way of telling their story.&lt;br /&gt;
  138. &lt;br /&gt;
  139. The good news is that there is a relatively low barrier to entry. &lt;br /&gt;
  140. &lt;br /&gt;
  141. &lt;a href=&quot;https://www.musicradar.com/news/best-podcasting-microphones&quot; target=&quot;_blank&quot; &gt;Best Podcasting Microphones&lt;/a&gt;</description>
  142.            <link>http://www.podcasting-tools.com/blog.htm#2554</link>
  143.            <guid isPermaLink="false">2554</guid>
  144.            <pubDate>Wed, 15 Jan 2020 16:55:00 -0500</pubDate>
  145.        </item>
  146.        <item>
  147.            <title>Podcasts Can Win Pulitzers Now</title>
  148.            <description>Today, the board of the much-esteemed Pulitzer Prize announced that it’s adding Audio Reporting as a new category for its journalism prizes in the next cycle.&lt;br /&gt;
  149. &lt;br /&gt;
  150. &lt;a href=&quot;https://www.vulture.com/2019/12/podcasts-pulitzer-prize.html&quot; target=&quot;_blank&quot; &gt;Podcasts Can Win Pulitzers Now&lt;/a&gt;</description>
  151.            <link>http://www.podcasting-tools.com/blog.htm#2553</link>
  152.            <guid isPermaLink="false">2553</guid>
  153.            <pubDate>Mon, 13 Jan 2020 16:50:56 -0500</pubDate>
  154.        </item>
  155.        <item>
  156.            <title>Best Podcasts of 2019</title>
  157.            <description>This year brought seismic changes to the podscape—splashy, big-money acquisitions by companies like Spotify, uneven, big-money débuts by players like Luminary—and, above ground, a healthy crop of reliably good, bountiful content. New daily-news shows arose beside the stalwarts; impeachment podcasts sprang up. History podcasts brought perspective, music podcasts brought joy, and one of my favorite podcast genres—the locally produced NPR-style narrative investigative series—continued to flourish.&lt;br /&gt;
  158. &lt;br /&gt;
  159. &lt;a href=&quot;https://www.newyorker.com/culture/2019-in-review/the-best-podcasts-of-2019&quot; target=&quot;_blank&quot; &gt;Best Podcasts of 2019&lt;/a&gt;</description>
  160.            <link>http://www.podcasting-tools.com/blog.htm#2552</link>
  161.            <guid isPermaLink="false">2552</guid>
  162.            <pubDate>Fri, 10 Jan 2020 16:48:22 -0500</pubDate>
  163.        </item>
  164.        <item>
  165.            <title>20 Podcasts That Will Help You Grow in 2020</title>
  166.            <description>To be a well-rounded business owner today, one must master not only business and finance, but other areas like mental and physical health, family, spirituality and sustainability. And as we approach the next decade, it seems like every self-proclaimed successful entrepreneur has a new weekly podcast offering guidance on these and other topics. So how do you sort through the fluff to find real, honest, useful advice that will help you on your own path?&lt;br /&gt;
  167. &lt;br /&gt;
  168. &lt;a href=&quot;https://www.entrepreneur.com/article/343590&quot; target=&quot;_blank&quot; &gt;20 Podcasts That Will Help You Grow in 2020&lt;/a&gt;</description>
  169.            <link>http://www.podcasting-tools.com/blog.htm#2551</link>
  170.            <guid isPermaLink="false">2551</guid>
  171.            <pubDate>Wed, 8 Jan 2020 16:44:02 -0500</pubDate>
  172.        </item>
  173.        <item>
  174.            <title>Podcasting finally creates another mega-hit show</title>
  175.            <description>Think about it. When was the last time a new podcast came out that was a mass, mainstream hit? Something that was such a hit that it changed things: brought in masses of new listeners, garnered tons of press, or really altered the perception of what podcasting can be?&lt;br /&gt;
  176. &lt;br /&gt;
  177. &lt;a href=&quot;https://www.niemanlab.org/2019/12/podcasting-finally-creates-another-mega-hit-show/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  178.            <link>http://www.podcasting-tools.com/blog.htm#2550</link>
  179.            <guid isPermaLink="false">2550</guid>
  180.            <pubDate>Mon, 6 Jan 2020 16:27:04 -0500</pubDate>
  181.        </item>
  182.        <item>
  183.            <title>Cracking the code on podcast advertising for customer acquisition</title>
  184.            <description>
  185.                <![CDATA[If you want to test in a channel where early adopters are being rewarded with both attractive CAC and scale, here’s what you need to know:<br />
  186. <br />
  187. ~ Podcast advertising is used very successfully as a direct-response channel with CAC on par with other consideration-stage activities. It is not just for awareness.<br />
  188. ~ Podcast reach is very good, reaching 51% of US audiences aged 12+ monthly.<br />
  189. ~ Ads read by hosts outperform canned <i>programmatic</i> ads.<br />
  190. ~ Tracking is harder than most digital channels and the cost to test the channel is higher than most digital channels.<br />
  191. <br />
  192. <a href="https://techcrunch.com/2019/09/27/cracking-the-code-on-podcast-advertising-for-customer-acquisition/" target="_blank">complete article</a>]]>
  193.            </description>
  194.            <link>http://www.podcasting-tools.com/blog.htm#2549</link>
  195.            <guid isPermaLink="false">2549</guid>
  196.            <pubDate>Mon, 11 Nov 2019 18:56:52 -0400</pubDate>
  197.        </item>
  198.        <item>
  199.            <title>How podcasts went from unlistenable to unmissable</title>
  200.            <description>Podcasts are now produced by commercial broadcasters, individuals and companies with no connection to broadcasting. In fact anyone with something to say, and a few pounds to spend on the equipment to say it, can get involved.&lt;br /&gt;
  201. &lt;br /&gt;
  202. The digital audio files are cheap to produce and, thanks to the internet, easy to distribute.&lt;br /&gt;
  203. &lt;br /&gt;
  204. &lt;a href=&quot;https://www.bbc.com/news/business-49279177&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  205.            <link>http://www.podcasting-tools.com/blog.htm#2548</link>
  206.            <guid isPermaLink="false">2548</guid>
  207.            <pubDate>Fri, 8 Nov 2019 18:54:17 -0400</pubDate>
  208.        </item>
  209.        <item>
  210.            <title>The Four Pillars of Successful Podcasting</title>
  211.            <description>A good podcast starts with compelling material – but according to Tyler Moody, VP &amp; GM, WarnerMedia Podcast Network, that’s just the beginning. To launch a successful podcast, Moody says you need:&lt;br /&gt;
  212. &lt;br /&gt;
  213. 1.&amp;nbsp;&amp;nbsp; Content: In a democratized media world content is still king. Maybe more so than ever. The product you deliver to your audience has to be top quality and deliver on its promise. &lt;br /&gt;
  214. &lt;br /&gt;
  215. &lt;a href=&quot;http://www.cynopsis.com/cyncity/the-four-pillars-of-successful-podcasting/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  216.            <link>http://www.podcasting-tools.com/blog.htm#2547</link>
  217.            <guid isPermaLink="false">2547</guid>
  218.            <pubDate>Wed, 6 Nov 2019 18:53:50 -0400</pubDate>
  219.        </item>
  220.        <item>
  221.            <title>Podcasting Is Radio’s Birthright</title>
  222.            <description>iHeartMedia has been the radio industry leader when it comes to podcasting. From purchasing How Stuff Works, to The Ron Burgundy Podcast with Will Ferrell, to slapping a full day of podcasts on its radio stations, iHeart has not been afraid to take risks with this fairly new medium. So what does Bob Pittman think about it all?&lt;br /&gt;
  223. &lt;br /&gt;
  224. &lt;a href=&quot;https://radioink.com/2019/09/26/pittman-podcasting-is-radios-birthright/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  225.            <link>http://www.podcasting-tools.com/blog.htm#2546</link>
  226.            <guid isPermaLink="false">2546</guid>
  227.            <pubDate>Mon, 4 Nov 2019 18:45:45 -0400</pubDate>
  228.        </item>
  229.        <item>
  230.            <title>How Spotify Investors Will Know If Its Podcast Strategy Is Working</title>
  231.            <description>Meanwhile, the biggest advantage management holds up for growing podcasts is improved engagement on the platform. But since Spotify doesn&apos;t disclose average time spent per user on its platform, investors may be left guessing how the company is doing. So, what is the best indication of whether or not the podcast investments are paying off?&lt;br /&gt;
  232. &lt;br /&gt;
  233. &lt;a href=&quot;https://www.fool.com/investing/2019/09/24/how-spotify-investors-will-know-if-its-podcast-str.aspx&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  234.            <link>http://www.podcasting-tools.com/blog.htm#2545</link>
  235.            <guid isPermaLink="false">2545</guid>
  236.            <pubDate>Fri, 18 Oct 2019 18:44:42 -0400</pubDate>
  237.        </item>
  238.        <item>
  239.            <title>YouTube Creators Are Starting Podcast Network</title>
  240.            <description>YouTube might not be the first platform people think of when they’re looking for podcasts, but a growing number of top creators are proving YouTube is a bonafide podcast network.&lt;br /&gt;
  241. &lt;br /&gt;
  242. Several YouTubers — including Logan Paul, Marques Brownlee, and Emma Chamberlain — have launched podcasts in the last year. They are all available through traditional audio platforms, like Apple Podcasts and Spotify, but many also offer video versions that live on dedicated YouTube channels where they’ve become incredibly popular.&lt;br /&gt;
  243. &lt;br /&gt;
  244. &lt;a href=&quot;https://www.theverge.com/2019/9/9/20801873/youtube-podcast-creators-h3-joe-rogan-ethan-klein-hila-david-dobrik-views&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  245.            <link>http://www.podcasting-tools.com/blog.htm#2544</link>
  246.            <guid isPermaLink="false">2544</guid>
  247.            <pubDate>Wed, 16 Oct 2019 18:42:30 -0400</pubDate>
  248.        </item>
  249.        <item>
  250.            <title>Podcasts Are Here To Stay</title>
  251.            <description>Podcasts can make one feel less alone. By listening to the stories, anecdotes, or commentaries of others on everything from breaking news to popular TV shows, one can find company in the sometimes overwhelmingly digital world we live in and fill otherwise silent and solitary moments in one’s daily life. In an age when people lose hours to screen time, sometimes aimlessly scrolling on social media, podcasts can provide a welcome respite.&lt;br /&gt;
  252. &lt;br /&gt;
  253. &lt;a href=&quot;https://www.columbiaspectator.com/arts-and-entertainment/2019/09/18/podcasts-are-here-to-stay-the-podcasting-revolution-is-embracing-their-potential/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  254.            <link>http://www.podcasting-tools.com/blog.htm#2543</link>
  255.            <guid isPermaLink="false">2543</guid>
  256.            <pubDate>Mon, 14 Oct 2019 18:40:52 -0400</pubDate>
  257.        </item>
  258.        <item>
  259.            <title>Podcast Awards</title>
  260.            <description>Adweek is proud to announce the inaugural Adweek Podcast of the Year Awards – honoring the most outstanding podcasts of 2019.&lt;br /&gt;
  261. &lt;br /&gt;
  262. &lt;a href=&quot;https://www.adweek.com/events-and-awards/podcast-of-the-year-awards-2019/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  263.            <link>http://www.podcasting-tools.com/blog.htm#2542</link>
  264.            <guid isPermaLink="false">2542</guid>
  265.            <pubDate>Fri, 11 Oct 2019 18:37:18 -0400</pubDate>
  266.        </item>
  267.        <item>
  268.            <title>The 5 Secrets to Starting a New Podcast</title>
  269.            <description>We at Adweek recently announced our new Podcast of the Year Awards, celebrating audio excellence across 20 categories. Since we have assembled an incredible lineup of judges, all with direct podcasting experience, we wanted to take this time while submissions are open (that is, before we flood them with shows to judge) to hit them up for some advice.&lt;br /&gt;
  270. &lt;br /&gt;
  271. First we posed the question all of us with a podcast get asked most often: What should you know before launching a show?&lt;br /&gt;
  272. &lt;br /&gt;
  273. &lt;a href=&quot;https://www.adweek.com/digital/the-5-secrets-to-starting-a-new-podcast/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  274.            <link>http://www.podcasting-tools.com/blog.htm#2541</link>
  275.            <guid isPermaLink="false">2541</guid>
  276.            <pubDate>Wed, 9 Oct 2019 18:35:31 -0400</pubDate>
  277.        </item>
  278.        <item>
  279.            <title>Nielsen releases podcast ad effectiveness tool as UK audiences expected to swell</title>
  280.            <description>Reflecting the fact that 75% of UK advertisers are upping spend in podcasts, Nielsen has unveiled a measurement tool to gauge effectiveness in this growing ad space.&lt;br /&gt;
  281. &lt;br /&gt;
  282. Nielsen believes that the UK’s 6 million weekly podcast listeners will double in the next three years. It is putting the tools in place for brands to “quantify the impact and effectiveness of their podcast ads” with the Nielsen Podcast Brand Effect.&lt;br /&gt;
  283. &lt;br /&gt;
  284. The tool has already been running in the US and so far the results have found that 57% of podcast ads tested outperformed pre-roll video in driving purchase intent and 70% of respondents agreed that the podcast ads increased their awareness of products and services.&lt;br /&gt;
  285. &lt;br /&gt;
  286. &lt;a href=&quot;https://www.thedrum.com/news/2019/09/26/nielsen-releases-podcast-ad-effectiveness-tool-uk-audiences-expected-swell&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  287.            <link>http://www.podcasting-tools.com/blog.htm#2540</link>
  288.            <guid isPermaLink="false">2540</guid>
  289.            <pubDate>Mon, 7 Oct 2019 18:34:00 -0400</pubDate>
  290.        </item>
  291.        <item>
  292.            <title>Podcasts have been revolutionary and can help us become better at what we do</title>
  293.            <description>The face of audio media is changing and it is all because of podcasts.&lt;br /&gt;
  294. &lt;br /&gt;
  295. Audio media has always been prominent as it was the first true form of entertainment to exist before television came into being, and quite genuinely, I have to say I am beyond thankful radios have not yet fallen from the face of the earth. &lt;br /&gt;
  296. &lt;br /&gt;
  297. Audio media is a key component of both traditional and contemporary technology. But, more personally, it is something that has been in my life since the day I became capable of retaining memories. With podcasts becoming increasingly popular, I believe radios will go out of style, and I will have to adjust accordingly.&lt;br /&gt;
  298. &lt;br /&gt;
  299. &lt;a href=&quot;http://thedailyaztec.com/95639/opinion/podcasts-have-been-revolutionary-and-help-us-become-better-at-what-we-do/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  300.            <link>http://www.podcasting-tools.com/blog.htm#2539</link>
  301.            <guid isPermaLink="false">2539</guid>
  302.            <pubDate>Fri, 4 Oct 2019 18:32:07 -0400</pubDate>
  303.        </item>
  304.        <item>
  305.            <title>4 Best Podcasting Microphone 2019</title>
  306.            <description>To make your search easier, we are going to break down some of the best podcasting microphones you can find right now.&lt;br /&gt;
  307. &lt;br /&gt;
  308. &lt;a href=&quot;https://www.inverse.com/article/59323-best-podcasting-microphone-2019&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  309.            <link>http://www.podcasting-tools.com/blog.htm#2538</link>
  310.            <guid isPermaLink="false">2538</guid>
  311.            <pubDate>Wed, 2 Oct 2019 18:30:35 -0400</pubDate>
  312.        </item>
  313.        <item>
  314.            <title>Podcast sponsorship revenue continues to fuel NPR’s financial growth</title>
  315.            <description>NPR is projecting that podcast sponsorship revenues will surpass revenues from broadcast sponsorships next year for the first time.&lt;br /&gt;
  316. &lt;br /&gt;
  317. During NPR’s membership meeting Sept. 5, Chief Financial Officer Deborah Cowan told public radio station leaders that the network has budgeted about $55 million in corporate sponsorship revenues from podcasts in fiscal year 2020.&lt;br /&gt;
  318. &lt;br /&gt;
  319. &lt;a href=&quot;https://current.org/2019/09/podcast-sponsorship-revenues-continue-to-fuel-nprs-financial-growth/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  320.            <link>http://www.podcasting-tools.com/blog.htm#2537</link>
  321.            <guid isPermaLink="false">2537</guid>
  322.            <pubDate>Mon, 30 Sep 2019 18:29:18 -0400</pubDate>
  323.        </item>
  324.        <item>
  325.            <title>Nonfiction Writers Now Have Their First Podcast Publicity Agency</title>
  326.            <description>Audiobooks and podcasts have been sky-rocketing in popularity over the past three or four years. In 2019, the number of Americans who had listened to an audiobook passed 50%, a first for the medium. Podcasts are also on the rise, with investments from companies like Spotify and Pandora further encouraging a virtious cycle of audience growth and a broadening pool of podcasters.&lt;br /&gt;
  327. &lt;br /&gt;
  328. &lt;a href=&quot;https://www.forbes.com/sites/adamrowe1/2019/09/18/nonfiction-writers-now-have-their-first-podcast-publicity-agency/#6a3f14ba5c66&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  329.            <link>http://www.podcasting-tools.com/blog.htm#2536</link>
  330.            <guid isPermaLink="false">2536</guid>
  331.            <pubDate>Thu, 26 Sep 2019 18:28:18 -0400</pubDate>
  332.        </item>
  333.        <item>
  334.            <title>What is Behind Apple’s Podcast Strategy?</title>
  335.            <description>Last week, Bloomberg dropped a fascinating scoop that Apple, the long-time impartial steward of the podcast ecosystem, is apparently planning to finance original podcasts that would be exclusive to its platforms, and that it has met with media companies to discuss possible deals toward this end. According to the report, the talks were preliminary and Apple has yet to establish a clear strategy around exclusive audio content, but whatever the actual game plan turns out to be, the company appears ready to do things with podcasting and audio shows that it hasn’t done before.&lt;br /&gt;
  336. &lt;br /&gt;
  337. &lt;a href=&quot;https://www.vulture.com/2019/07/apple-podcasts-content-strategy.html&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  338.            <link>http://www.podcasting-tools.com/blog.htm#2535</link>
  339.            <guid isPermaLink="false">2535</guid>
  340.            <pubDate>Fri, 23 Aug 2019 16:06:13 -0400</pubDate>
  341.        </item>
  342.        <item>
  343.            <title>The Booming Podcast Business: Why Do You Listen?</title>
  344.            <description>One-third of Americans over 12 listen to podcasts. But just as the business gets booming, are there already too many podcasts?&lt;br /&gt;
  345. &lt;br /&gt;
  346. &lt;a href=&quot;https://www.wbur.org/onpoint/2019/07/23/peak-podcast-business-apps-audio&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  347.            <link>http://www.podcasting-tools.com/blog.htm#2534</link>
  348.            <guid isPermaLink="false">2534</guid>
  349.            <pubDate>Wed, 21 Aug 2019 16:03:52 -0400</pubDate>
  350.        </item>
  351.        <item>
  352.            <title>Nielsen podcasting tool to grant a deep understanding of listener buying habits</title>
  353.            <description>Nielsen has launched Nielsen Podcast Listener Buying Power Service, an analytics tool providing insights matching podcast listeners by genre with their buying habits.&lt;br /&gt;
  354. &lt;br /&gt;
  355. The tool is placed to help pair podcasts with advertisers by detailing the interests and expenses of audiences.&lt;br /&gt;
  356. &lt;br /&gt;
  357. The product, from Nielsen Scarborough, launches with iHeartMedia, Cadence13, Stitcher, Westwood One and Cabana as clients.&lt;br /&gt;
  358. &lt;br /&gt;
  359. Clients will be able to profile shows using program titles collected from subscribers. In order to connect specific types of listeners with particular advertisers and specific program-level insights - built from a sample of 30,000 respondents.&lt;br /&gt;
  360. &lt;br /&gt;
  361. &lt;a href=&quot;https://www.thedrum.com/news/2019/07/10/nielsen-podcasting-tool-grant-deep-understanding-listener-buying-habits&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  362.            <link>http://www.podcasting-tools.com/blog.htm#2533</link>
  363.            <guid isPermaLink="false">2533</guid>
  364.            <pubDate>Mon, 19 Aug 2019 10:11:22 -0400</pubDate>
  365.        </item>
  366.        <item>
  367.            <title>36 Noteworthy Podcast Statistics in 2019</title>
  368.            <description>It seems like only yesterday that this water cooler cliche entered our lives. Twas a simpler time, when people would engage in long-winded conversations without feeling the need to freeze them in time and share them with the masses. But today, thanks to audio editing software and our social media culture, it seems everyone and their mom has taken to the format. Literally.&lt;br /&gt;
  369. &lt;br /&gt;
  370. &lt;a href=&quot;https://learn.g2.com/podcast-statistics&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  371.            <link>http://www.podcasting-tools.com/blog.htm#2532</link>
  372.            <guid isPermaLink="false">2532</guid>
  373.            <pubDate>Fri, 16 Aug 2019 10:08:57 -0400</pubDate>
  374.        </item>
  375.        <item>
  376.            <title>Starting a Podcast? Avoid These 7 Common Mistakes</title>
  377.            <description>
  378.                <![CDATA[Let me tell you: it was a journey. Learning how to podcast is easy on the one hand, but keeping it up requires grit. I struggled. I celebrated. I attracted clients. I considered quitting at times. I got fan mail. I stuck with it.<br />
  379. <br />
  380. Lather, rinse, repeat.<br />
  381. <br />
  382. It has now been over 17 months, and I've learned some things. If you are thinking of starting a podcast, here are a few mistakes I'd recommend avoiding:<br />
  383. <br />
  384. <b>1. Spending too much money</b><br />
  385. You do not need a bunch of fancy equipment to start a podcast. Trust me. I spent $65 on a used Yeti microphone and pop filter from some guy off Craigslist and started recording the next day.<br />
  386. <br />
  387. <a href="https://www.inc.com/melanie-curtin/starting-a-podcast-avoid-these-7-common-mistakes.html" target="_blank">complete article</a>]]>
  388.            </description>
  389.            <link>http://www.podcasting-tools.com/blog.htm#2531</link>
  390.            <guid isPermaLink="false">2531</guid>
  391.            <pubDate>Wed, 14 Aug 2019 09:17:26 -0400</pubDate>
  392.        </item>
  393.        <item>
  394.            <title>The Future of Audio</title>
  395.            <description>Publishers took the medium mainstream, and shouldn’t let a tech platform take all the profit. Mary Meekers recent Internet Trends report showed that 70 million Americans listened to at least one podcast per month in 2018 – more than triple the number from a decade before. That should represent a massive opportunity for publishers who produce high-quality podcasts like The Daily and Fresh Air. &lt;br /&gt;
  396. &lt;br /&gt;
  397. Podcasts are anything but new. &lt;br /&gt;
  398. &lt;br /&gt;
  399. &lt;a href=&quot;https://martechseries.com/mts-insights/guest-authors/the-future-of-audio/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  400.            <link>http://www.podcasting-tools.com/blog.htm#2530</link>
  401.            <guid isPermaLink="false">2530</guid>
  402.            <pubDate>Mon, 12 Aug 2019 09:16:40 -0400</pubDate>
  403.        </item>
  404.        <item>
  405.            <title>How Podcasting Is Creating a New Type of Influencer</title>
  406.            <description>Over the past few years, there have been a number of major developments within the advertising world, but one of the most fascinating is the tremendous growth of the podcast. Podcasting, by many measures, is clearly on the rise. As the fortunes of podcasts rise, so too do those of individual podcasters, who have legions of devoted fans looking forward to their next episodes. Podcasting has created a new type of influencer, one who has the ability to reach people wherever they are, whether it’s at home, in their car, or during their daily commute.&lt;br /&gt;
  407. &lt;br /&gt;
  408. &lt;a href=&quot;https://martechseries.com/mts-insights/guest-authors/how-podcasting-is-creating-a-new-type-of-influencer/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  409.            <link>http://www.podcasting-tools.com/blog.htm#2529</link>
  410.            <guid isPermaLink="false">2529</guid>
  411.            <pubDate>Fri, 9 Aug 2019 09:14:29 -0400</pubDate>
  412.        </item>
  413.        <item>
  414.            <title>Here Is why Apple is seeking exclusive podcast rights</title>
  415.            <description>In recent months, the tech giant has reportedly reached out to media companies about such deals, per Bloomberg. We do not know what kind of companies Apple is engaging with (indie production studios or established networks), and we do not know what sort of shows they are targeting (hits like &lt;i&gt;Serial&lt;/i&gt; or brand new projects), per Hot Pod.&lt;br /&gt;
  416. &lt;br /&gt;
  417. Top Podcast Consumption Apps&lt;br /&gt;
  418. Business Insider Intelligence&lt;br /&gt;
  419. What this move is about: Apple likely views exclusive originals as a way to protect its dominance of podcast listening, which has slipped in recent years as rivals like Spotify bear down.&lt;br /&gt;
  420. &lt;br /&gt;
  421. &lt;a href=&quot;https://www.businessinsider.com/apple-seeks-exclusive-original-podcasts-rights-2019-7&quot; target=&quot;_blank&quot; &gt;Complete article&lt;/a&gt;</description>
  422.            <link>http://www.podcasting-tools.com/blog.htm#2528</link>
  423.            <guid isPermaLink="false">2528</guid>
  424.            <pubDate>Wed, 7 Aug 2019 09:10:49 -0400</pubDate>
  425.        </item>
  426.        <item>
  427.            <title>The future of podcasting will be highly personalised</title>
  428.            <description>Apple is on the prowl. Months after Spotify shelled out $500m on two podcasting start-ups, Apple executives are said to be contacting media companies in the hope of funding original content and brokering exclusive deals.&lt;br /&gt;
  429. &lt;br /&gt;
  430. This new phase for Apples streaming service comes at a time when audiences for voice-based programming are growing rapidly. In the past five years, weekly listeners have doubled in the UK, as have monthly audiences in the US. It is not surprising that technology companies are focusing on podcasting and making the medium easier to access. Apple has introduced full-text podcast searches on its Podcast app and Google has made them appear in search results. Spotify launched a voice assistant.&lt;br /&gt;
  431. &lt;br /&gt;
  432. &lt;a href=&quot;https://www.ft.com/content/7c35bbac-ae33-11e9-b3e2-4fdf846f48f5&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  433.            <link>http://www.podcasting-tools.com/blog.htm#2527</link>
  434.            <guid isPermaLink="false">2527</guid>
  435.            <pubDate>Mon, 5 Aug 2019 09:09:17 -0400</pubDate>
  436.        </item>
  437.        <item>
  438.            <title>Learn How to Start and Market High-Quality Podcasts</title>
  439.            <description>As of writing, there are more than 750,000 podcasts in existence and more than 30 million episodes in circulation. This jaw-dropping statistic isn&apos;t all that surprising considering podcasts are great resources for new and varied insights, staying educated and informed and a fascinating avenue for entertaining content. That&apos;s why a lot of people want to get in on the trend. Not only do they get to share their ideas with a massive audience, but podcasting also allows for raising brand awareness and generating revenue.&lt;br /&gt;
  440. &lt;br /&gt;
  441. With that said, it&apos;s not easy setting up your own show. &lt;br /&gt;
  442. &lt;br /&gt;
  443. &lt;a href=&quot;https://www.entrepreneur.com/article/337040&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  444.            <link>http://www.podcasting-tools.com/blog.htm#2526</link>
  445.            <guid isPermaLink="false">2526</guid>
  446.            <pubDate>Thu, 1 Aug 2019 15:42:57 -0400</pubDate>
  447.        </item>
  448.        <item>
  449.            <title>The podcast industry expected to create $1 billion in annual revenue by 2021</title>
  450.            <description>The podcast industry is growing fast; the industry generated an estimated $479.1 million in revenue in 2018 and is expected to produce more than $1 billion by 2021, according to a new report from the Interactive Advertising Bureau (IAB) and PwC. The latest revenue figure represents an increase of 53 percent in just a year.&lt;br /&gt;
  451. &lt;br /&gt;
  452. The shift to podcast ads backs up what industry titans, like Spotify, have been saying for months. The company plans to spend up to $500 million this year on podcast-related acquisitions.&lt;br /&gt;
  453. &lt;br /&gt;
  454. &lt;a href=&quot;https://www.theverge.com/2019/6/3/18650526/podcast-iab-advertising-industry-revenue&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  455.            <link>http://www.podcasting-tools.com/blog.htm#2525</link>
  456.            <guid isPermaLink="false">2525</guid>
  457.            <pubDate>Fri, 19 Jul 2019 13:30:50 -0400</pubDate>
  458.        </item>
  459.        <item>
  460.            <title>The challenge for music and podcasts: Rights are a disaster</title>
  461.            <description>There are big opportunities for the music industry in podcasts, but one of the big barriers is licensing: the cost and complexity for podcasters of securing the rights to actually play music in their shows.&lt;br /&gt;
  462. &lt;br /&gt;
  463. &lt;a href=&quot;https://musically.com/2019/06/14/music-podcasts-rights-disaster/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  464.            <link>http://www.podcasting-tools.com/blog.htm#2524</link>
  465.            <guid isPermaLink="false">2524</guid>
  466.            <pubDate>Wed, 17 Jul 2019 13:26:46 -0400</pubDate>
  467.        </item>
  468.        <item>
  469.            <title>What is Behind Netflixs Podcast Ambitions?</title>
  470.            <description>Podcasts created by big corporate brands to humanize themselves in the minds of everyday people — or branded podcasts, as they are known in the biz — are an increasingly common phenomenon these days. McDonalds launched one a while back to plug the return of its Szechuan sauce. Tinder has one, as do Microsoft and Nike and Slack. Hell, even Goldman Sachs has one, though how you’d humanize a giant octopuslike bank is anybody’s guess. So it should not come as a particular surprise that Netflix, the all-consuming video distribution platform and entertainment company that has laid waste to countless waking hours, has bought into the trend as well. But what may be a little surprising is the way in which the company has done so: As it turns out, Netflix’s various branded podcast adventures are far more peculiar, and in some ways, more interesting than one would otherwise assume.&lt;br /&gt;
  471. &lt;br /&gt;
  472. &lt;a href=&quot;https://www.vulture.com/2019/06/netflixs-podcasts-ambitions.html&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  473.            <link>http://www.podcasting-tools.com/blog.htm#2523</link>
  474.            <guid isPermaLink="false">2523</guid>
  475.            <pubDate>Mon, 15 Jul 2019 13:22:49 -0400</pubDate>
  476.        </item>
  477.        <item>
  478.            <title>The Chinese Podcast Industry is Not really podcasting as Americans think of it, but it is fascinating</title>
  479.            <description>Johanna Zorn is leaving the Third Coast Festival. The executive director and co-founder of the Chicago-based audio documentary conference will be departing in the fall, and the search for her replacement will kick off later this week. The move was announced Wednesday through a letter published on the Third Coast website.&lt;br /&gt;
  480. &lt;br /&gt;
  481. Obviously, this is a major development for the beloved conference, which has become one of the most, if not the most important gatherings for radio and podcast producers since its founding almost two decades ago. Third Coast grew particularly quickly over the past few years — tracking the growth spurt in the audio world around it — the biggest expression of which was the decision to shift the festival towards an annualized schedule in 2016. (It was previously held every two years.)&lt;br /&gt;
  482. &lt;br /&gt;
  483. &lt;a href=&quot;https://www.niemanlab.org/2019/05/the-chinese-podcast-industry-isnt-really-podcasting-as-americans-think-of-it-but-it-is-fascinating/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  484.            <link>http://www.podcasting-tools.com/blog.htm#2522</link>
  485.            <guid isPermaLink="false">2522</guid>
  486.            <pubDate>Fri, 12 Jul 2019 13:19:43 -0400</pubDate>
  487.        </item>
  488.        <item>
  489.            <title>Marketers Turn Up Podcast Advertising</title>
  490.            <description>Podcasters continue to find growing interest from marketers, but their growth remains constrained by factors including a lack of independent audience benchmarks.&lt;br /&gt;
  491. &lt;br /&gt;
  492. U.S. advertisers spent $479.1 million advertising on podcasts in 2018, up 53% from about $313.9 million a year earlier, according to a new report from the industry group Interactive Advertising Bureau and accounting firm PricewaterhouseCoopers LLC.&lt;br /&gt;
  493. &lt;br /&gt;
  494. Podcast advertising is expected to rise to $678.7 million this year, the report said.&lt;br /&gt;
  495. &lt;br /&gt;
  496. &lt;a href=&quot;https://www.wsj.com/articles/marketers-turn-up-podcast-advertising-11559570400&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  497.            <link>http://www.podcasting-tools.com/blog.htm#2521</link>
  498.            <guid isPermaLink="false">2521</guid>
  499.            <pubDate>Wed, 10 Jul 2019 13:18:02 -0400</pubDate>
  500.        </item>
  501.        <item>
  502.            <title>Publishers Finally Find Their Voice in Podcasting</title>
  503.            <description>Given the IAB and PwC’s projection that ad revenue in podcasting will at last pass $1 billion in 2021 (up from $479 million in 2018), one would think this mediums decade-long slow (really slow) march towards some sort of &lt;i&gt;critical mass&lt;/i&gt; has finally hit its stride. Let the gold rush begin, no?&lt;br /&gt;
  504. &lt;br /&gt;
  505. &lt;a href=&quot;https://www.foliomag.com/publishers-finding-voice-podcast/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  506.            <link>http://www.podcasting-tools.com/blog.htm#2520</link>
  507.            <guid isPermaLink="false">2520</guid>
  508.            <pubDate>Mon, 8 Jul 2019 13:16:10 -0400</pubDate>
  509.        </item>
  510.        <item>
  511.            <title>How to Start a Podcast With Almost No Money</title>
  512.            <description>Podcasting Insights estimates that there are currently 750,000 podcasts in existence, with a combined archive of over 30 million episodes. That begs the question: Does the world really need another podcast?&lt;br /&gt;
  513. &lt;br /&gt;
  514. The answer: yes!&lt;br /&gt;
  515. &lt;br /&gt;
  516. The audience for podcasts is insatiable, always hungry for new insights, new experiences and new voices. And for the people on the other end of the earbuds -- the creators -- podcasts offer a ton of rewards, including bolstering their credentials as an expert, creating new revenue streams, building brand awareness for their business and, honestly, podcasting is just really fun to do.&lt;br /&gt;
  517. &lt;br /&gt;
  518. &lt;a href=&quot;https://www.entrepreneur.com/article/334960&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  519.            <link>http://www.podcasting-tools.com/blog.htm#2519</link>
  520.            <guid isPermaLink="false">2519</guid>
  521.            <pubDate>Fri, 5 Jul 2019 13:13:33 -0400</pubDate>
  522.        </item>
  523.        <item>
  524.            <title>New Study Shows Limits Of Ad Revenue For Podcasts</title>
  525.            <description>The Interactive Advertising Bureau and PwC released their third annual study of advertising revenue in podcasting last week. Although the studys headline is yet another year of steep growth, the numbers show that growth has peaked and is slowing down. The numbers show that podcasting will need to find other sources of revenue if its commercial viability is ever going to be proportional to its growing listenership.&lt;br /&gt;
  526. &lt;br /&gt;
  527. The study indicates that podcast advertising brought in $479 million in 2018 and estimates that it will scrape past $1 billion by 2021. Last year&apos;s revenue is a 53% increase over 2017, but growth is expected to slow down to about 20% in a couple of years.&lt;br /&gt;
  528. &lt;br /&gt;
  529. These numbers are much lower than those from other forms of ad-supported online audio content. PwC&apos;s Global Entertainment and Media Outlook last year estimated $1.65 billion in ad revenue for internet streams of AM/FM radio stations in 2018, growing to $2.2 billion by 2021. &lt;br /&gt;
  530. &lt;br /&gt;
  531. &lt;a href=&quot;https://www.forbes.com/sites/billrosenblatt/2019/06/09/podcast-ad-revenue-continues-to-grow-but-growth-is-slowing-down/#42fc9d753f94&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  532.            <link>http://www.podcasting-tools.com/blog.htm#2518</link>
  533.            <guid isPermaLink="false">2518</guid>
  534.            <pubDate>Wed, 3 Jul 2019 13:11:19 -0400</pubDate>
  535.        </item>
  536.        <item>
  537.            <title>How to Use Podcasts for Better Narrative Writing</title>
  538.            <description>When I first taught personal narrative in my freshmen Literature and Writing course last year I planned a traditional unit. I practiced descriptive writing techniques by having them listen to the first five minutes of Saving Private Ryan without the screen visible, noting what they expected to see based on the sounds they were hearing. &lt;br /&gt;
  539. &lt;br /&gt;
  540. &lt;a href=&quot;https://ww2.kqed.org/education/2019/05/16/how-to-use-podcasts-for-better-narrative-writing/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  541.            <link>http://www.podcasting-tools.com/blog.htm#2517</link>
  542.            <guid isPermaLink="false">2517</guid>
  543.            <pubDate>Mon, 1 Jul 2019 13:11:15 -0400</pubDate>
  544.        </item>
  545.        <item>
  546.            <title>54% of Podcast Listeners Likely to Buy From Brands They Hear Advertised</title>
  547.            <description>A new report on podcast listeners reveals over half are likely to consider buying from a brand advertised on a podcast.&lt;br /&gt;
  548. &lt;br /&gt;
  549. The 54% of listeners who are either &lt;i&gt;somewhat&lt;/i&gt; or &lt;i&gt;much more&lt;/i&gt; likely to consider buying from a podcast sponsor vastly outweighs the 7% of listeners who are less likely.&lt;br /&gt;
  550. &lt;br /&gt;
  551. &lt;a href=&quot;https://www.searchenginejournal.com/54-of-podcast-listeners-will-consider-buying-from-brands-they-hear-advertised/308019/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  552.            <link>http://www.podcasting-tools.com/blog.htm#2516</link>
  553.            <guid isPermaLink="false">2516</guid>
  554.            <pubDate>Fri, 28 Jun 2019 13:09:04 -0400</pubDate>
  555.        </item>
  556.        <item>
  557.            <title>Every Entrepreneur Should Listen to These 10 Podcasts</title>
  558.            <description>Whether we are commuting to work, taking a lunch break or just looking to relax before bed, podcasts have become a best friend to many of us. It is easy to see why. In recent years there has been an explosion of quality podcasts on nearly any topic you can think of.&lt;br /&gt;
  559. &lt;br /&gt;
  560. &lt;a href=&quot;https://www.entrepreneur.com/article/332940&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  561.            <link>http://www.podcasting-tools.com/blog.htm#2515</link>
  562.            <guid isPermaLink="false">2515</guid>
  563.            <pubDate>Wed, 26 Jun 2019 13:05:40 -0400</pubDate>
  564.        </item>
  565.        <item>
  566.            <title>Spotify Really Wants You to Listen to Podcasts</title>
  567.            <description>Spotify Technology has been investing in podcasting for over a year. It started by producing its own podcasts with well-known talent in music and comedy, and it&apos;s recently started acquiring podcast media companies, including Gimlet and Parcast, as well as podcast hosting platform Anchor. So far, its spent over $400 million on podcast content and technology.&lt;br /&gt;
  568. &lt;br /&gt;
  569. Getting its 217 million monthly active listeners to stream more podcast content is essential for Spotify. The company pays out a royalty based on its revenue to music labels, which puts a cap on its gross margin. Podcasts could have much more favorable economics for Spotify, especially if it is producing the podcasts itself.&lt;br /&gt;
  570. &lt;br /&gt;
  571. &lt;a href=&quot;https://www.fool.com/investing/2019/05/11/spotify-really-wants-you-to-listen-to-podcasts.aspx&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  572.            <link>http://www.podcasting-tools.com/blog.htm#2514</link>
  573.            <guid isPermaLink="false">2514</guid>
  574.            <pubDate>Mon, 24 Jun 2019 13:04:07 -0400</pubDate>
  575.        </item>
  576.        <item>
  577.            <title>A new startup helps podcasts get promoted on other podcasts</title>
  578.            <description>Podcast startup RedCircle is officially launching today with a focus on helping small shows grow. Its first step is releasing a feature that assists podcasters in setting up cross-promotions with other podcasters, agreements in which two shows promote each other. It promises there’s more to come.&lt;br /&gt;
  579. &lt;br /&gt;
  580. RedCircle raised $1.5 million in its seed round and offers free hosting, analytics access, distribution help, and other features designed for smaller creators. The company’s cross-promotion feature allows RedCircle to automatically insert promotions into shows once both podcasters have agreed.&lt;br /&gt;
  581. &lt;br /&gt;
  582. &lt;a href=&quot;https://www.theverge.com/2019/4/29/18522031/redcircle-podcast-service-hosting-analytics-cross-promotion&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  583.            <link>http://www.podcasting-tools.com/blog.htm#2513</link>
  584.            <guid isPermaLink="false">2513</guid>
  585.            <pubDate>Fri, 21 Jun 2019 13:02:44 -0400</pubDate>
  586.        </item>
  587.        <item>
  588.            <title>Why Podcasting Is A Smart Marketing Strategy For Businesses Today</title>
  589.            <description>Building an audience is an old strategy in marketing. Did you know that Proctor &amp; Gamble created soap operas so they could build an audience to buy their soap?&lt;br /&gt;
  590. &lt;br /&gt;
  591. That is right. In the 1930s, P&amp;G sponsored daytime serial dramas on the radio to advertise their products to housewives. &lt;br /&gt;
  592. &lt;br /&gt;
  593. &lt;a href=&quot;https://www.forbes.com/sites/forbesagencycouncil/2019/05/15/why-podcasting-is-a-smart-marketing-strategy-for-businesses-today/#544c34cb4883&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  594.            <link>http://www.podcasting-tools.com/blog.htm#2512</link>
  595.            <guid isPermaLink="false">2512</guid>
  596.            <pubDate>Wed, 19 Jun 2019 13:00:29 -0400</pubDate>
  597.        </item>
  598.        <item>
  599.            <title>Why Spotify Sees Potential in Podcasts</title>
  600.            <description>Spotify Technology SA, the streaming giant largely responsible for changing the way music is consumed, is looking for growth beyond music.&lt;br /&gt;
  601. &lt;br /&gt;
  602. &lt;a href=&quot;https://www.wsj.com/articles/why-spotify-sees-potential-in-podcasts-11557799440&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  603.            <link>http://www.podcasting-tools.com/blog.htm#2511</link>
  604.            <guid isPermaLink="false">2511</guid>
  605.            <pubDate>Mon, 17 Jun 2019 12:57:26 -0400</pubDate>
  606.        </item>
  607.        <item>
  608.            <title>These Are Our 5 Favorite Podcast Apps Right Now</title>
  609.            <description>So, you have finally decided to get on board and check out some podcasts. Congratulations! You are in for a treat, if only thanks to the sheer number of shows available to you — there are over 600,000 to choose from.&lt;br /&gt;
  610. &lt;br /&gt;
  611. But before you start scrolling through the endless sea of audio, you’ll need to find the right app to listen to all that content.&lt;br /&gt;
  612. &lt;br /&gt;
  613. &lt;a href=&quot;http://time.com/5582760/best-podcast-apps/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  614.            <link>http://www.podcasting-tools.com/blog.htm#2510</link>
  615.            <guid isPermaLink="false">2510</guid>
  616.            <pubDate>Fri, 14 Jun 2019 12:55:54 -0400</pubDate>
  617.        </item>
  618.        <item>
  619.            <title>Podcasts Face the Music: The Battle for Audio Streams Heats Up</title>
  620.            <description>Music companies are adopting a new outlook when it comes to podcasts: If you can not beat&amp;nbsp;&amp;nbsp;them, join them.&lt;br /&gt;
  621. &lt;br /&gt;
  622. Perhaps nothing competes more closely with music for fans ears these days than podcasts -- so now the music industry is cranking out its own.&lt;br /&gt;
  623. &lt;br /&gt;
  624. &lt;a href=&quot;https://www.billboard.com/articles/business/8512967/major-labels-podcasts-plans-music-audio-content-spotify&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  625.            <link>http://www.podcasting-tools.com/blog.htm#2509</link>
  626.            <guid isPermaLink="false">2509</guid>
  627.            <pubDate>Wed, 12 Jun 2019 12:54:23 -0400</pubDate>
  628.        </item>
  629.        <item>
  630.            <title>Planting seeds: The new Podfund wants to invest in early-stage podcasts</title>
  631.            <description>As has been widely reported, Luminary was until very recently removing links from the show notes of podcast episodes displayed in its apps. The broad reason given for this was &lt;i&gt;security&lt;/i&gt;, a pronouncement which raised eyebrows across the podcast industry, especially since other apps (including Apple Podcasts) manage to display podcasters links without difficulty. The links issue was problematic because sponsor and affiliate links are often a big part of how podcasts monetize; removing them did not exactly help burnish the company’s credentials as a neutral podcatcher at a time when there were also question marks over its caching practices.&lt;br /&gt;
  632. &lt;br /&gt;
  633. &lt;a href=&quot;https://www.niemanlab.org/2019/05/planting-seeds-the-new-podfund-wants-to-invest-in-early-stage-podcasts/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  634.            <link>http://www.podcasting-tools.com/blog.htm#2508</link>
  635.            <guid isPermaLink="false">2508</guid>
  636.            <pubDate>Mon, 10 Jun 2019 12:51:31 -0400</pubDate>
  637.        </item>
  638.        <item>
  639.            <title>5 Lesser-Known Ways to Skyrocket Your Brands Growth With Podcasting</title>
  640.            <description>When it comes to strengthening their brands digital presence, most entrepreneurs focus on traditional online marketing tactics like SEO or PPC advertising. But these are far from the only resources available. Podcasting, in particular, has helped several companies showcase their niche expertise while simultaneously finding -- and growing -- their audience.&lt;br /&gt;
  641. &lt;br /&gt;
  642. The audience is definitely there. Surveys from Edison Research estimate that approximately 73 million Americans listen to podcasts on a monthly basis, while 48 million listen to podcasts weekly.&lt;br /&gt;
  643. &lt;br /&gt;
  644. &lt;a href=&quot;https://www.entrepreneur.com/article/333359&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  645.            <link>http://www.podcasting-tools.com/blog.htm#2507</link>
  646.            <guid isPermaLink="false">2507</guid>
  647.            <pubDate>Fri, 7 Jun 2019 12:50:12 -0400</pubDate>
  648.        </item>
  649.        <item>
  650.            <title>Podcasting Is Suddenly Hot And Spotify, Others Want To Feast On It</title>
  651.            <description>Podcasting is suddenly hot, despite having been around for about 15 years.&lt;br /&gt;
  652. &lt;br /&gt;
  653. Born in the boom times of Apples iPod portable music player, the spoken-word audio entertainment format has been revitalized. It is helped by the shift to streaming media and an explosion of well-produced content.&lt;br /&gt;
  654. &lt;br /&gt;
  655. Podcasts now range from talk-radio style interviews and discussions to serialized storytelling. Subjects span show business, true crime, comedy, science, history, investing and much more.&lt;br /&gt;
  656. &lt;br /&gt;
  657. &lt;a href=&quot;https://www.investors.com/news/technology/podcasting-suddenly-hot-spotify-others-want-feast/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  658.            <link>http://www.podcasting-tools.com/blog.htm#2506</link>
  659.            <guid isPermaLink="false">2506</guid>
  660.            <pubDate>Wed, 5 Jun 2019 12:46:28 -0400</pubDate>
  661.        </item>
  662.        <item>
  663.            <title>Podcasts are the perfect antidote to our poisonous news environment</title>
  664.            <description>We live in an age of informational excess. Twenty years ago, when I worked as a producer for the public radio program &lt;i&gt;On the Media&lt;/i&gt;, my colleagues and I would bemoan the sad state of TV news with its short sound bites, its obsession with scandal, its tropism to heat over light and its “if it bleeds” aesthetic. In the decades since, none of those aspects of TV news have gotten better, but compared with the nastiness and disinformation that is everywhere on Twitter and Facebook, the cable channels increasingly feel like average sources of information. &lt;br /&gt;
  665. &lt;br /&gt;
  666. &lt;a href=&quot;https://www.washingtonpost.com/outlook/2019/05/02/podcasts-are-perfect-antidote-our-poisonous-news-environment/?noredirect=on&amp;utm_term=.042ba16e2e6a&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  667.            <link>http://www.podcasting-tools.com/blog.htm#2505</link>
  668.            <guid isPermaLink="false">2505</guid>
  669.            <pubDate>Mon, 3 Jun 2019 12:45:21 -0400</pubDate>
  670.        </item>
  671.        <item>
  672.            <title>Spotify-owned Soundtrap wants to make editing a podcast as easy as using Google Docs</title>
  673.            <description>Soundtrap, a music-editing software company owned by Spotify, is launching a new product today that’s specifically designed to make podcast editing easier. The new product, called Soundtrap for Storytellers, is a full, web-based podcast production tool that allows users to record, edit, and master their audio. Its most impressive feature is how simple it’s supposed to make editing: podcasters can just cut words out of an automated transcript of their conversation, and the changes will be automatically reflected in the audio.&lt;br /&gt;
  674. &lt;br /&gt;
  675. The feature is designed to function like Google Docs, says Soundtrap CEO Per Emanuelsson. &lt;br /&gt;
  676. &lt;br /&gt;
  677. &lt;a href=&quot;https://www.theverge.com/2019/5/14/18618318/soundtrap-spotify-podcast-editing-storytellers-transcript&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  678.            <link>http://www.podcasting-tools.com/blog.htm#2504</link>
  679.            <guid isPermaLink="false">2504</guid>
  680.            <pubDate>Fri, 31 May 2019 12:42:48 -0400</pubDate>
  681.        </item>
  682.        <item>
  683.            <title>From Walkman to podcast: Sony Music moves into the podcast business, setting the stage for other music companies</title>
  684.            <description>Last Thursday, Variety reported that Sony Music, the global music conglomerate ($7.2 billion in revenue in fiscal 2018), has formed a joint venture with Adam Davidson, the New Yorker staff writer and co-founder of Planet Money, and Laura Mayer, the former executive producer at Stitcher.&lt;br /&gt;
  685. &lt;br /&gt;
  686. The new entity, which has yet to be named, is structured as follows: Sony Music will own 50 percent while Mayer and Davidson each hold 25 percent, with the former taking responsibility of the various business aspects (marketing, sales, distribution, business development, and so on) and the latter two focusing solely on the creative side. According to the Variety writeup, Sony Music is also investing an undisclosed sum.&lt;br /&gt;
  687. &lt;br /&gt;
  688. &lt;a href=&quot;https://www.niemanlab.org/2019/05/from-walkman-to-podcast-sony-music-moves-into-the-podcast-business-setting-the-stage-for-other-music-companies/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  689.            <link>http://www.podcasting-tools.com/blog.htm#2503</link>
  690.            <guid isPermaLink="false">2503</guid>
  691.            <pubDate>Wed, 29 May 2019 12:41:56 -0400</pubDate>
  692.        </item>
  693.        <item>
  694.            <title>Refresh your podcast playlist with new Autumn releases</title>
  695.            <description>Produced and presented by Dan Taberski, who made popular podcasts Finding Richard Simmons and Surviving Y2k, comes Running From Cops. This podcast looks at how the TV series Cops, which turns 30 this year, has influenced America&apos;s attitude towards the police. Cops ran for more than 1000 episodes, with the concept of following real police officers with video cameras as they arrest real citizens. It looks set to be a cultural look at criminal justice and the process behind what happens when police and reality television producers collide.&lt;br /&gt;
  696. &lt;br /&gt;
  697. &lt;a href=&quot;https://www.stuff.co.nz/entertainment/112060504/refresh-your-podcast-playlist-with-new-autumn-releases&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  698.            <link>http://www.podcasting-tools.com/blog.htm#2502</link>
  699.            <guid isPermaLink="false">2502</guid>
  700.            <pubDate>Mon, 27 May 2019 16:15:35 -0400</pubDate>
  701.        </item>
  702.        <item>
  703.            <title>The pros, cons and best practices in podcast marketing</title>
  704.            <description>Today, while podcasts are small in number and low in overall revenue generation compared to other media, they are still quickly growing in popularity. For this column, I interviewed podcasters, analysts and audio programming experts to learn the best marcom practices for marketers who want to use them.&lt;br /&gt;
  705. &lt;br /&gt;
  706. &lt;a href=&quot;https://www.thedrum.com/opinion/2019/04/15/the-pros-cons-and-best-practices-podcast-marketing&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  707.            <link>http://www.podcasting-tools.com/blog.htm#2501</link>
  708.            <guid isPermaLink="false">2501</guid>
  709.            <pubDate>Fri, 24 May 2019 16:13:39 -0400</pubDate>
  710.        </item>
  711.        <item>
  712.            <title>When to use an external microphone or recorder to make your podcasts</title>
  713.            <description>You can record your podcast on your iPhone, but what you might not be able to do so easily is make sure that the audio sounds good. Buying a broadcast-quality microphone or a separate audio recorder can bring your podcasting up a level, and there is some hardware that we like.&lt;br /&gt;
  714. &lt;br /&gt;
  715. &lt;a href=&quot;https://appleinsider.com/articles/19/04/20/when-to-use-an-external-microphone-or-recorder-to-make-your-podcasts&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  716.            <link>http://www.podcasting-tools.com/blog.htm#2500</link>
  717.            <guid isPermaLink="false">2500</guid>
  718.            <pubDate>Wed, 22 May 2019 16:06:32 -0400</pubDate>
  719.        </item>
  720.        <item>
  721.            <title>Universal Music Group Partners With Podcaster Wondery</title>
  722.            <description>Universal Music Group announced it is expanding its presence in the world of podcasting via a new partnership with indie podcast publisher Wondery. Under the terms of the deal, podcasts produced by Wondery will have access to UMG’s catalogue and its roster of artists.&lt;br /&gt;
  723. &lt;br /&gt;
  724. The podcasts will be available globally on any platform Wondery makes its content available and will help build stories around existing UMG artists, labels and catalog.&lt;br /&gt;
  725. &lt;br /&gt;
  726. &lt;a href=&quot;https://www.hypebot.com/hypebot/2019/04/universal-music-group-partners-with-podcaster-wondery.html&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  727.            <link>http://www.podcasting-tools.com/blog.htm#2499</link>
  728.            <guid isPermaLink="false">2499</guid>
  729.            <pubDate>Mon, 20 May 2019 16:04:51 -0400</pubDate>
  730.        </item>
  731.        <item>
  732.            <title>How entrepreneurs are using podcasts to become thought leaders, empower founders</title>
  733.            <description>Podcasts represent only a fraction of the overall marketing channels now deployed by startups, he said, but the trend will continue to grow exponentially as the medium matures.&lt;br /&gt;
  734. &lt;br /&gt;
  735. &lt;a href=&quot;https://www.startlandnews.com/2019/04/podcast-play-entrepreneurs/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  736.            <link>http://www.podcasting-tools.com/blog.htm#2498</link>
  737.            <guid isPermaLink="false">2498</guid>
  738.            <pubDate>Fri, 17 May 2019 16:03:37 -0400</pubDate>
  739.        </item>
  740.        <item>
  741.            <title>More Younger Consumers Abandoning Radio for Digital-Only Listening On Their Devices: Study</title>
  742.            <description>Listeners are moving away from AM/FM radio towards digital-only listening via their mobile devices at an increasingly faster rate, according to data from Edison Research&apos;s Share of Ear study, gathered between 2014-2019.&lt;br /&gt;
  743. &lt;br /&gt;
  744. &lt;a href=&quot;https://www.billboard.com/articles/business/8506660/edison-share-ear-study-radio-pandora-listening-habits&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  745.            <link>http://www.podcasting-tools.com/blog.htm#2497</link>
  746.            <guid isPermaLink="false">2497</guid>
  747.            <pubDate>Wed, 15 May 2019 16:00:58 -0400</pubDate>
  748.        </item>
  749.        <item>
  750.            <title>What Makes A Great Podcast Studio? Here Is a Hint: You Will Not Be Able To Hear It</title>
  751.            <description>When Spotify acquired both Gimlet and Anchor in Feb. 2019, the streaming company was not just getting into the podcast business; it was also diving deeper into the brick-and-mortar studio business.&lt;br /&gt;
  752. &lt;br /&gt;
  753. Last summer, Gimlet and Anchor both opened their own proprietary podcast recording studios in New York City, each serving a vastly different purpose. &lt;br /&gt;
  754. &lt;br /&gt;
  755. &lt;a href=&quot;https://www.billboard.com/articles/columns/podcasts/8506855/podcast-studios-spotify-gimlet-production-acoustic-design&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  756.            <link>http://www.podcasting-tools.com/blog.htm#2496</link>
  757.            <guid isPermaLink="false">2496</guid>
  758.            <pubDate>Mon, 13 May 2019 15:58:35 -0400</pubDate>
  759.        </item>
  760.        <item>
  761.            <title>If Audio Is Hot, How Come Is Not Radio Partying?</title>
  762.            <description>While the massive uptick in the popularity of audio seems like it should be good news for traditional broadcast radio, the reality is that much of this resurgence has manifested in the form of podcasts and new forms of tech like smart speakers.&lt;br /&gt;
  763. &lt;br /&gt;
  764. &lt;a href=&quot;https://www.hypebot.com/hypebot/2019/04/if-audio-is-hot-why-isnt-radio-partying.html&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  765.            <link>http://www.podcasting-tools.com/blog.htm#2495</link>
  766.            <guid isPermaLink="false">2495</guid>
  767.            <pubDate>Fri, 10 May 2019 15:55:53 -0400</pubDate>
  768.        </item>
  769.        <item>
  770.            <title>How Podcasting Became a Big Business</title>
  771.            <description>Spotifys deal to buy Gimlet Media for a reported $230 million in February certified that prerecorded radio is big business. And that figure is drawing new interest to the field.&lt;br /&gt;
  772. &lt;br /&gt;
  773. &lt;a href=&quot;https://www.barrons.com/articles/podcasting-is-now-a-big-business-can-it-grow-its-advertising-base-51555708418&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  774.            <link>http://www.podcasting-tools.com/blog.htm#2494</link>
  775.            <guid isPermaLink="false">2494</guid>
  776.            <pubDate>Wed, 8 May 2019 15:55:01 -0400</pubDate>
  777.        </item>
  778.        <item>
  779.            <title>Podcast Trends In 2019 That You Should Know About</title>
  780.            <description>2019 has already shaped up to be a huge year for podcasting. With the announcement of the $200M acquisition of Gimlet Media by Spotify, and the release of new subscription platforms like Luminary and Brew, the simple concept of the ability to stream content like talk radio on demand on any device over the internet is finally gaining mass market appeal, more than 10 years after its inception.&lt;br /&gt;
  781. &lt;br /&gt;
  782. &lt;a href=&quot;https://www.forbes.com/sites/sergeirevzin/2019/03/21/podcast-trends-in-2019-that-you-should-know-about/#16868db953e8&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  783.            <link>http://www.podcasting-tools.com/blog.htm#2493</link>
  784.            <guid isPermaLink="false">2493</guid>
  785.            <pubDate>Mon, 6 May 2019 12:08:54 -0400</pubDate>
  786.        </item>
  787.        <item>
  788.            <title>The podcast industry is growing out of its teen years — and facing a new identity struggle</title>
  789.            <description>A tipping point. The latest edition of the Infinite Dial — the long-running digital media study by Edison Research and Triton Digital that also gives us the most reliable podcast audience sizing numbers — is out and, look, you’ve probably heard the major podcast takeaways already.&lt;br /&gt;
  790. &lt;br /&gt;
  791. &lt;a href=&quot;https://www.niemanlab.org/2019/03/podcast-is-growing-out-of-its-teen-years-and-facing-a-new-identity-struggle/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  792.            <link>http://www.podcasting-tools.com/blog.htm#2492</link>
  793.            <guid isPermaLink="false">2492</guid>
  794.            <pubDate>Fri, 3 May 2019 12:06:25 -0400</pubDate>
  795.        </item>
  796.        <item>
  797.            <title>The Pros And Cons Of Internal Company Podcasts</title>
  798.            <description>Rarely a day goes by that I do not find myself in a conversation with a client, potential client, or team member about the challenges they face with actively engaging their employees. The topic of employee engagement is certainly not new but the tactics associated with engaging employees continues to evolve. This evolution is spurred on by a variety of factors, including technological innovation, and peoples ability to repurpose existing methods in the employee engagement arena.&lt;br /&gt;
  799. &lt;br /&gt;
  800. &lt;a href=&quot;https://www.forbes.com/sites/chriscancialosi/2019/04/02/the-pros-and-cons-of-internal-company-podcasts/#3bc8ae3d415c&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  801.            <link>http://www.podcasting-tools.com/blog.htm#2491</link>
  802.            <guid isPermaLink="false">2491</guid>
  803.            <pubDate>Wed, 1 May 2019 12:04:38 -0400</pubDate>
  804.        </item>
  805.        <item>
  806.            <title>How to Start a Podcast: 6 Things These Experts Say You Will Need</title>
  807.            <description>Three popular podcast hosts tell us how they started their podcasts, the equipment they use and tips for keeping your audience entertained.&lt;br /&gt;
  808. &lt;br /&gt;
  809. &lt;a href=&quot;https://www.rollingstone.com/culture/culture-news/podcast-how-to-start-best-equipment-804418/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  810.            <link>http://www.podcasting-tools.com/blog.htm#2490</link>
  811.            <guid isPermaLink="false">2490</guid>
  812.            <pubDate>Mon, 29 Apr 2019 12:02:17 -0400</pubDate>
  813.        </item>
  814.        <item>
  815.            <title>Podcasting Netflix moment: the global battle for domination</title>
  816.            <description>Global monthly podcast listener figures are forecast to grow more than six-fold, from 287 million in 2016 to 1.85 billion in 2023, according to the Ovum research company Ovum. In the UK, Ofcom says that nearly 6 million people tune into a podcast each week, double the number of five years ago.&lt;br /&gt;
  817. &lt;br /&gt;
  818. &lt;a href=&quot;https://www.theguardian.com/media/2019/mar/30/podcastings-netflix-moment-the-global-battle-for-domination&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  819.            <link>http://www.podcasting-tools.com/blog.htm#2489</link>
  820.            <guid isPermaLink="false">2489</guid>
  821.            <pubDate>Fri, 26 Apr 2019 12:00:48 -0400</pubDate>
  822.        </item>
  823.        <item>
  824.            <title>To Podcast Or Not To Podcast: Five Lessons When First Starting Out As A Host</title>
  825.            <description>When you first start podcasting, it is easy to think that it will be a huge moneymaker, that advertisers will line up, that millions of your adoring fans will send you notes of gratitude and amazement at your incredible podcast-hosting skills, and that you will be fielding calls from the media worldwide. The odds, however, say that your podcast will either be lost in the over 665,000 podcasts that have been produced as of this writing, or that you might suffer from what is called &lt;i&gt;podfade&lt;/i&gt;&lt;i&gt;&lt;u&gt;,&lt;/u&gt;&lt;/i&gt; when podcasts stop recording after just seven episodes, on average.&lt;br /&gt;
  826. &lt;br /&gt;
  827. &lt;a href=&quot;https://www.forbes.com/sites/forbescoachescouncil/2019/04/03/to-podcast-or-not-to-podcast-five-lessons-when-first-starting-out-as-a-host/#31f2ef7076a1&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  828.            <link>http://www.podcasting-tools.com/blog.htm#2488</link>
  829.            <guid isPermaLink="false">2488</guid>
  830.            <pubDate>Wed, 24 Apr 2019 11:58:38 -0400</pubDate>
  831.        </item>
  832.        <item>
  833.            <title>There Is No Podcasting Bubble</title>
  834.            <description>In sizing up the opportunity, Ahwoi notes only about a third of the US population listens to podcasting on a monthly basis, while 70% have at least heard the term. Some of those podcasting virgins will be propelled to the medium by smart speakers, connected cars and digital audio streaming services like Spotify that are driving awareness and discovery of podcast content.&lt;br /&gt;
  835. &lt;br /&gt;
  836. &lt;a href=&quot;https://adexchanger.com/podcast/podcast-is-there-a-podcasting-bubble-no/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  837.            <link>http://www.podcasting-tools.com/blog.htm#2487</link>
  838.            <guid isPermaLink="false">2487</guid>
  839.            <pubDate>Mon, 22 Apr 2019 11:57:52 -0400</pubDate>
  840.        </item>
  841.        <item>
  842.            <title>Podcast Growth Is Popping in the U.S., Survey Shows</title>
  843.            <description>The number of podcast listeners has increased sharply this year, according to a new report.&lt;br /&gt;
  844. &lt;br /&gt;
  845. More than half the people in the United States have listened to one, and nearly one out of three people listen to at least one podcast every month. &lt;br /&gt;
  846. &lt;br /&gt;
  847. &lt;a href=&quot;https://www.nytimes.com/2019/03/06/business/media/podcast-growth.html&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  848.            <link>http://www.podcasting-tools.com/blog.htm#2486</link>
  849.            <guid isPermaLink="false">2486</guid>
  850.            <pubDate>Fri, 19 Apr 2019 14:56:06 -0400</pubDate>
  851.        </item>
  852.        <item>
  853.            <title>There is big money in podcasting. What does this mean for the industry?</title>
  854.            <description>Spotifys purchase of Gimlet and Anchor has already changed the industrys atmosphere, Quah argues. Deals are being struck &lt;i&gt;with the assumption that money can be made here. And that changes the tenor of how people relate to each other in this space. &lt;/i&gt;Quah says the podcasting community still has to &lt;i&gt;grow up&lt;/i&gt; in this sense, and forecasts &lt;i&gt;cutthroat behavior.&lt;/i&gt;&lt;br /&gt;
  855. &lt;br /&gt;
  856. &lt;a href=&quot;https://www.cnn.com/2019/03/15/media/nick-quah-podcast-business/index.html&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  857.            <link>http://www.podcasting-tools.com/blog.htm#2485</link>
  858.            <guid isPermaLink="false">2485</guid>
  859.            <pubDate>Wed, 17 Apr 2019 14:51:47 -0400</pubDate>
  860.        </item>
  861.        <item>
  862.            <title>How One Professor Uses Podcasts to Teach Empathy and Social Justice</title>
  863.            <description>Necessity is often the mother of invention. For Dr. Jessica Calarco, it was motherhood itself that necessitated—or at least sparked—innovation.&lt;br /&gt;
  864. &lt;br /&gt;
  865. Five years ago, Calarco was a new mother, often awake half the night with her infant daughter. As luck would have it, the Serial podcast was released that year. The groundbreaking, Peabody Award-winning true-crime program by public radio producer Sarah Koenig precipitated a podcasting renaissance. &lt;br /&gt;
  866. &lt;br /&gt;
  867. &lt;a href=&quot;https://www.edsurge.com/news/2019-02-19-how-one-professor-uses-podcasts-to-teach-empathy-and-social-justice&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  868.            <link>http://www.podcasting-tools.com/blog.htm#2484</link>
  869.            <guid isPermaLink="false">2484</guid>
  870.            <pubDate>Mon, 15 Apr 2019 14:48:48 -0400</pubDate>
  871.        </item>
  872.        <item>
  873.            <title>The Future of Podcast is Paid Premium</title>
  874.            <description>If you enjoy downloading podcasts for free on your Apple or Android app then listen up, because the future of podcasting could hit you in the wallet. The days of listening to host-read adverts about Casper mattresses, Mailchimp email and Squarespace websites could be coming to end.&lt;br /&gt;
  875. &lt;br /&gt;
  876. The change was first signalled by the music streaming giant Spotify acquiring boutique podcast company Gimlet Media for US$230 million (NZ$340m) million in February. &lt;br /&gt;
  877. &lt;br /&gt;
  878. &lt;a href=&quot;https://www.stuff.co.nz/entertainment/film/111200709/the-future-of-podcast-is-paid-premium&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  879.            <link>http://www.podcasting-tools.com/blog.htm#2483</link>
  880.            <guid isPermaLink="false">2483</guid>
  881.            <pubDate>Fri, 12 Apr 2019 14:46:39 -0400</pubDate>
  882.        </item>
  883.        <item>
  884.            <title>Apple dominates the podcast market. But for how long?</title>
  885.            <description>If you are not someone who is part of the podcast business (disclosure: I make the majority of my income from podcasting), you might not realize that Apple is the dominant player in the field. That dominance is driven by two factors: its definitive directory of podcasts, and the built-in iOS Podcasts app, which drives the majority of podcast listening on the planet.&lt;br /&gt;
  886. &lt;br /&gt;
  887. The slow shift from radio to on-demand audio continues, and companies are noticing. Investment in podcast companies is up, listening is growing, and the podcast advertising market continues to expand. Yet despite its dominance, Apple seems strangely uninterested in podcasting.&lt;br /&gt;
  888. &lt;br /&gt;
  889. &lt;a href=&quot;https://www.macworld.com/article/3345577/apple-dominates-the-podcast-market-but-for-how-long.html&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  890.            <link>http://www.podcasting-tools.com/blog.htm#2482</link>
  891.            <guid isPermaLink="false">2482</guid>
  892.            <pubDate>Wed, 10 Apr 2019 14:42:36 -0400</pubDate>
  893.        </item>
  894.        <item>
  895.            <title>U.S. podcast audiences keep growing, 62 million listening weekly</title>
  896.            <description>Half of the U.S. has now listened to a podcast, according to Edison Research.&lt;br /&gt;
  897. &lt;br /&gt;
  898. For the first time, more than half (51 percent) of the U.S. population has listened to a podcast, up from 44 percent last year. Put another way, 144 million people, or 20 million more people than just a year ago, have listened to a podcast.&lt;br /&gt;
  899. &lt;br /&gt;
  900. Frequency is on the rise, too. An estimated 90 million, or nearly one-third (32 percent) listen monthly, up from 26 percent.&lt;br /&gt;
  901. &lt;br /&gt;
  902. And 22 percent are weekly listeners, up from 17 percent. That’s an estimated 62 million weekly U.S. podcast listeners. The numbers come from Edison Research and Triton Digital’s latest Infinite Dial survey.&lt;br /&gt;
  903. &lt;br /&gt;
  904. &lt;a href=&quot;https://marketingland.com/u-s-podcast-audiences-keep-growing-62-million-listening-weekly-258179&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  905.            <link>http://www.podcasting-tools.com/blog.htm#2481</link>
  906.            <guid isPermaLink="false">2481</guid>
  907.            <pubDate>Mon, 8 Apr 2019 14:41:15 -0400</pubDate>
  908.        </item>
  909.        <item>
  910.            <title>Why All Business Owners Should Consider Podcasting</title>
  911.            <description>It seems like everyone has a favorite podcast these days. The popularity and influence of podcasting are expanding exponentially in the U.S. and around the world. Nearly 25% of Americans currently listen to podcasts regularly, and there is no reason to believe that number will not continue to grow well into the future. With such a dramatic rise, it’s no wonder digital marketers and brands are also listening and working to utilize the power of the podcast to better connect businesses to a wider audience than ever before.&lt;br /&gt;
  912. &lt;br /&gt;
  913. &lt;a href=&quot;https://www.forbes.com/sites/forbesagencycouncil/2019/01/31/why-all-business-owners-should-consider-podcasting/#478561ba1e24&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  914.            <link>http://www.podcasting-tools.com/blog.htm#2480</link>
  915.            <guid isPermaLink="false">2480</guid>
  916.            <pubDate>Fri, 5 Apr 2019 16:37:15 -0500</pubDate>
  917.        </item>
  918.        <item>
  919.            <title>A Beginners Guide to Getting Into Podcasts</title>
  920.            <description>As a content-obsessed millennial, I have made podcasts part of my daily routine for years. I listen while commuting, cooking, running errands, putting away laundry, washing dishes or during any relatively mindless activity that can be done while wearing wireless headphones.&lt;br /&gt;
  921. &lt;br /&gt;
  922. My bond with podcasts is so cemented that it comes as a shock when someone I meet at a party — or someone in my family, or a friend I thought I knew — tells me that they, in the year 2019, do not listen to podcasts. And never have. And do not really get what it’s all about. And, worse, do not quite know how to start.&lt;br /&gt;
  923. &lt;br /&gt;
  924. &lt;a href=&quot;https://www.nytimes.com/2019/01/28/smarter-living/podcast-recommendations-apps.html&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  925.            <link>http://www.podcasting-tools.com/blog.htm#2479</link>
  926.            <guid isPermaLink="false">2479</guid>
  927.            <pubDate>Wed, 3 Apr 2019 16:35:48 -0500</pubDate>
  928.        </item>
  929.        <item>
  930.            <title>No, Podcasting Is Not a Small Business</title>
  931.            <description>Spotify is in advanced talks to acquire Gimlet Media, the Brooklyn-based narrative podcast company, for more than $200 million in cash, according to Recode. Gimlet has raised approximately $28.5 million in venture funding from investors including WPP, Stripes Group, LionTree Partners, Graham Holdings, Betaworks, Cross Culture Ventures, and Lowercase Capital. Two years ago, the startup was reportedly valued at roughly $70 million.&lt;br /&gt;
  932. &lt;br /&gt;
  933. Podcasting may be a relatively small industry in the U.S, but if I had to guess, Spotify has bigger ambitions than that. Just take a look at the stats: The U.S. podcasting industry brought in $314 million in ad revenue in 2017. Yet the global picture is much different.&lt;br /&gt;
  934. &lt;br /&gt;
  935. &lt;a href=&quot;http://fortune.com/2019/02/04/gimlet-spotify-podcast-business-china/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  936.            <link>http://www.podcasting-tools.com/blog.htm#2478</link>
  937.            <guid isPermaLink="false">2478</guid>
  938.            <pubDate>Mon, 1 Apr 2019 16:32:01 -0500</pubDate>
  939.        </item>
  940.        <item>
  941.            <title>5 of Spotifys Challenges for 2019</title>
  942.            <description>In many ways, Spotify enjoyed a spectacular end to 2018.&lt;br /&gt;
  943. &lt;br /&gt;
  944. The company finished the year with its first ever quarterly operating profit – €94m ($107 million) — something that challenged many of the long-term naysayers about its business model. In addition, amid its year-end financial-results announcement, Spotify confirmed that it was set to spend between $400 million and $500 million on acquisitions throughout 2019, including the recent buyouts of podcasting content company Gimlet Media and distribution platform Anchor.&lt;br /&gt;
  945. &lt;br /&gt;
  946. &lt;a href=&quot;https://www.musicbusinessworldwide.com/5-of-spotifys-biggest-imminent-challenges-in-2019/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  947.            <link>http://www.podcasting-tools.com/blog.htm#2477</link>
  948.            <guid isPermaLink="false">2477</guid>
  949.            <pubDate>Fri, 29 Mar 2019 16:29:38 -0500</pubDate>
  950.        </item>
  951.        <item>
  952.            <title>Publishers are getting serious about podcast revenue</title>
  953.            <description>Publishers are finding meaningful revenue from podcasts, a format that, in some cases, offers a more viable ad model than video.&lt;br /&gt;
  954. &lt;br /&gt;
  955. The Economist, which launched its fifth podcast, The Intelligence, this week, said that monthly revenue from podcast ads served by platform Acast has increased 50 percent in 2018; thats across the publisher’s five podcasts that collectively fetched 7 million average monthly listens or downloads. The Telegraph has said its prioritizing podcasts, which it has historically used as a subscription driver. In December, the newspaper cut under 10 staff from its video team. On Monday, U.S. sports outlet The Ringer said it made more than $15 million (£11.4 million) on podcast ad sales in 2018, averaging 35 million monthly downloads.&lt;br /&gt;
  956. &lt;br /&gt;
  957. &lt;a href=&quot;https://digiday.com/media/publishers-getting-serious-podcast-revenue/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  958.            <link>http://www.podcasting-tools.com/blog.htm#2476</link>
  959.            <guid isPermaLink="false">2476</guid>
  960.            <pubDate>Wed, 27 Mar 2019 16:27:24 -0500</pubDate>
  961.        </item>
  962.        <item>
  963.            <title>Why Fashion Brands Are Launching Podcasts</title>
  964.            <description>Despite their non-visual nature and limited reach, podcasts are becoming a popular communications tool for fashion companies.&lt;br /&gt;
  965. &lt;br /&gt;
  966. Since the overall investment involved in podcasting is very low, especially for luxury brands that aren’t strapped for cash, it’s an easy experiment for brands to test out. Costs usually involve a few hundred dollars for equipment and online hosting fees ranging between $30 and $50 per month, according to those with experience in their production. Since most brands recruit a host from inside their ranks, paying more for a host is often avoided.&lt;br /&gt;
  967. &lt;br /&gt;
  968. &lt;a href=&quot;https://www.businessoffashion.com/articles/intelligence/luxurys-surprising-embrace-of-the-podcast&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;&lt;br /&gt;
  969. &lt;br /&gt;</description>
  970.            <link>http://www.podcasting-tools.com/blog.htm#2475</link>
  971.            <guid isPermaLink="false">2475</guid>
  972.            <pubDate>Mon, 25 Mar 2019 16:26:32 -0500</pubDate>
  973.        </item>
  974.        <item>
  975.            <title>Anchor says it is Powering 40 percent of new podcasts</title>
  976.            <description>Podcastings greatest asset has always been its accessibility — for consumer and creator alike. But even the simplest medium requires a little know-how, and Anchors overarching goal has long been to further lower the barrier of entry for those looking to take the leap.&lt;br /&gt;
  977. &lt;br /&gt;
  978. It’s not perfect, and it is not for everyone, but the service has done a pretty decent job leveling the playing field for many users. In fact, if Anchors self-reported numbers are to be believed, it is been a major driving force for new podcasts.&lt;br /&gt;
  979. &lt;br /&gt;
  980. &lt;a href=&quot;https://techcrunch.com/2019/01/16/anchor-says-its-powering-40-percent-of-new-podcasts/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  981.            <link>http://www.podcasting-tools.com/blog.htm#2474</link>
  982.            <guid isPermaLink="false">2474</guid>
  983.            <pubDate>Wed, 20 Mar 2019 15:32:48 -0500</pubDate>
  984.        </item>
  985.        <item>
  986.            <title>Are B2B Podcasts Poised for a Breakthrough?</title>
  987.            <description>While many business-to-business (B2B) firms are still using traditional mechanisms to buy their digital media, some are increasingly investing in more novel ad channels, like podcasts.&lt;br /&gt;
  988. &lt;br /&gt;
  989. For NPR—the most popular podcast publisher in the US according to Podtrac—B2B brands are one of its biggest advertiser categories. &lt;br /&gt;
  990. &lt;br /&gt;
  991. &lt;a href=&quot;https://www.emarketer.com/content/are-b2b-podcasts-poised-for-a-breakthrough&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  992.            <link>http://www.podcasting-tools.com/blog.htm#2473</link>
  993.            <guid isPermaLink="false">2473</guid>
  994.            <pubDate>Mon, 18 Mar 2019 15:30:40 -0500</pubDate>
  995.        </item>
  996.        <item>
  997.            <title>How Podcasts Are Filling a Real Need</title>
  998.            <description>The entire podcast industry is small, around $500 million in annual revenue, reckons Lopez, and so is Wondery. Lopez, a longtime Fox broadcast executive before deciding he needed to scratch the entrepreneurial itch, says Wondery turned profitable on a cash-flow basis last quarter, has &lt;i&gt;&lt;u&gt;8-figure&lt;/u&gt;&lt;/i&gt; revenues that have doubled for two consecutive years, and has raised all of $5 million in venture capital. &lt;br /&gt;
  999. &lt;br /&gt;
  1000. &lt;a href=&quot;http://fortune.com/2019/01/10/how-podcasts-wondery-media/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  1001.            <link>http://www.podcasting-tools.com/blog.htm#2472</link>
  1002.            <guid isPermaLink="false">2472</guid>
  1003.            <pubDate>Fri, 15 Mar 2019 15:28:08 -0500</pubDate>
  1004.        </item>
  1005.        <item>
  1006.            <title>How to make your podcast stand out in a crowded market</title>
  1007.            <description>Only 24% of science podcasts seem to actually earn an income, which comes in the form of advertisements, donations or merchandise, according to MacKenzies study. For many researchers who use audio mainly as a science-communication tool, making money is not the main point. &lt;br /&gt;
  1008. &lt;br /&gt;
  1009. &lt;a href=&quot;https://www.nature.com/articles/d41586-019-00128-7&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  1010.            <link>http://www.podcasting-tools.com/blog.htm#2471</link>
  1011.            <guid isPermaLink="false">2471</guid>
  1012.            <pubDate>Wed, 13 Mar 2019 15:26:40 -0500</pubDate>
  1013.        </item>
  1014.        <item>
  1015.            <title>The Golden Age of Podcasts</title>
  1016.            <description>A podcast is like a pre-recorded radio show that you can listen to on your phone as you commute, do errands, cook, or work out.&lt;br /&gt;
  1017. &lt;br /&gt;
  1018. Podcasts are free, paid for by ads or sponsorship. And there are a lot of podcasts – at last count, more than 630,000 different podcasts on every conceivable topic. Want to hear about knitting? A search will get you dozens of podcasts, from Yarniacs and Never Not Knitting, to Knitting Pipeline, to Two Ewes Fiber Adventures.&lt;br /&gt;
  1019. &lt;br /&gt;
  1020. &lt;a href=&quot;https://www.cbsnews.com/news/the-golden-age-of-podcasts/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  1021.            <link>http://www.podcasting-tools.com/blog.htm#2470</link>
  1022.            <guid isPermaLink="false">2470</guid>
  1023.            <pubDate>Mon, 11 Mar 2019 14:56:55 -0500</pubDate>
  1024.        </item>
  1025.        <item>
  1026.            <title>Want To Be Heard? 11 Crucial Tips For Starting A Podcast</title>
  1027.            <description>When it comes to controversial content, podcasts have it in the bag. I do not mean the media genre itself is particularly racey; I am talking about the way we consume it as a culture.&lt;br /&gt;
  1028. &lt;br /&gt;
  1029. Not everyone listens to podcasts; those who do tend to be diehards of the medium while others have never so much as heard one. Oddly enough, it is a fairly even split— with half of American homes listening to podcasts. That dichotomy is not present for many other media styles, but it actually lends a competitive edge to podcasts.&lt;br /&gt;
  1030. &lt;br /&gt;
  1031. Listeners are extremely engaged— which is the ultimate buzzword for anyone marketing anything socially. &lt;br /&gt;
  1032. &lt;br /&gt;
  1033. &lt;a href=&quot;https://www.forbes.com/sites/paulpotratz/2018/07/12/want-to-be-heard-heres-11-necessary-tips-for-starting-a-podcast/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  1034.            <link>http://www.podcasting-tools.com/blog.htm#2469</link>
  1035.            <guid isPermaLink="false">2469</guid>
  1036.            <pubDate>Fri, 8 Mar 2019 14:55:30 -0500</pubDate>
  1037.        </item>
  1038.        <item>
  1039.            <title>The Future of Podcasting is Educational</title>
  1040.            <description>The United States is quickly becoming a podcast nation. According to a 2017 survey, nearly 25 percent of Americans—around 68 million—said they listened to podcasts. Forty-two percent were even willing to pay to do so. The largest contingent of podcast listeners (44 percent) are Millennials, and that coveted cohort&apos;s tuned-in attention has attracted advertisers, whose podcast-generated revenue rose from $69 million in 2015 to $220 in 2017. In the last four years alone, the popularity of podcast listening has doubled.&lt;br /&gt;
  1041. &lt;br /&gt;
  1042. Even more interesting is what people are listening to. One would expect genres like sports, news, and technology to be popular—and they are—but they are all surpassed in listenership by one unlikely competitor: educational podcasts.&lt;br /&gt;
  1043. &lt;br /&gt;
  1044. &lt;a href=&quot;https://psmag.com/education/the-future-of-podcasting-is-educational&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  1045.            <link>http://www.podcasting-tools.com/blog.htm#2468</link>
  1046.            <guid isPermaLink="false">2468</guid>
  1047.            <pubDate>Wed, 6 Mar 2019 14:53:04 -0500</pubDate>
  1048.        </item>
  1049.        <item>
  1050.            <title>Podcasting Shows the Value of an Open Internet</title>
  1051.            <description>The open nature of podcasting also means that there are lots of third-party podcast apps out there for the major platforms. Now, here is a possible weak point. Apple runs the largest podcast directory, and very few independent apps have the resources to run their own (nor would most podcasters bother to submit to some small directory). As a result many independent podcasts apps just copy Apples directory. &lt;br /&gt;
  1052. &lt;br /&gt;
  1053. &lt;a href=&quot;https://www.publicknowledge.org/news-blog/blogs/podcasting-shows-the-value-of-an-open-internet&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  1054.            <link>http://www.podcasting-tools.com/blog.htm#2467</link>
  1055.            <guid isPermaLink="false">2467</guid>
  1056.            <pubDate>Mon, 4 Mar 2019 14:51:15 -0500</pubDate>
  1057.        </item>
  1058.        <item>
  1059.            <title>Spotify and Pandora Duke it out for Podcasting Dominance</title>
  1060.            <description>Marketers go where the eyeballs are, but digital audio giants Spotify and Pandora are placing their bets less on screen time and more on ear time.&lt;br /&gt;
  1061. &lt;br /&gt;
  1062. Both companies recently said they have marked podcasts as an area for significant growth and are investing heavily in exclusive shows and tech to lure users away from Android and iOS native podcasting apps and onto their respective platforms.&lt;br /&gt;
  1063. &lt;br /&gt;
  1064. &lt;a href=&quot;https://adage.com/article/tech/spotify-pandora-duke-podcasting-dominance/316311/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  1065.            <link>http://www.podcasting-tools.com/blog.htm#2466</link>
  1066.            <guid isPermaLink="false">2466</guid>
  1067.            <pubDate>Fri, 1 Mar 2019 14:47:00 -0500</pubDate>
  1068.        </item>
  1069.        <item>
  1070.            <title>Podcasting Is Not Easy - But It Is Worth It</title>
  1071.            <description>
  1072.                <![CDATA[I read an article this morning that sort of boiled my blood. The premise was that your business should be podcasting for a number of beneficial reasons — one of which is that podcasting is <i>easier</i> than blogging.<br />
  1073. <br />
  1074. The article is based on a number of (varyingly correct and incorrect) assumptions, one of which is that podcasting has not evolved past the stereotype of <i>two white dudes talking about tech in a basement.</i><br />
  1075. <br />
  1076. Technically, it is true that all you need to do to create a podcast episode is talk into a microphone. But that is akin to saying that writing a book is easy, because all you have to do is write multiple words on multiple pages.<br />
  1077. <br />
  1078. <br />
  1079. <a href="https://www.forbes.com/sites/sarahrheawerner/2018/09/18/podcasting-is-not-easy-but-it-is-worth-it/" target="_blank">complete article</a>]]>
  1080.            </description>
  1081.            <link>http://www.podcasting-tools.com/blog.htm#2465</link>
  1082.            <guid isPermaLink="false">2465</guid>
  1083.            <pubDate>Wed, 27 Feb 2019 14:40:29 -0500</pubDate>
  1084.        </item>
  1085.        <item>
  1086.            <title>The Future of Podcasting: How Do Podcasts Make Money?</title>
  1087.            <description>Welcome back to our five-part series on podcasting! Make sure to check out parts one, two, and three, if you have not already.&lt;br /&gt;
  1088. &lt;br /&gt;
  1089. This week, we will be exploring the question of how podcasts make money. Similar to YouTube creators, most individual podcasters start making podcasts as a hobby, and the most successful ones are able to make it a full-time career.&lt;br /&gt;
  1090. &lt;br /&gt;
  1091. &lt;a href=&quot;https://medium.com/@justinemoore_85088/the-future-of-podcasting-how-do-podcasts-make-money-d5f529433f83&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  1092.            <link>http://www.podcasting-tools.com/blog.htm#2464</link>
  1093.            <guid isPermaLink="false">2464</guid>
  1094.            <pubDate>Mon, 25 Feb 2019 08:12:42 -0500</pubDate>
  1095.        </item>
  1096.        <item>
  1097.            <title>How to Start a Podcast: Tips, Tricks and Tech from the Pros</title>
  1098.            <description>From coming up with the best idea for your show to making sure it sounds right and is available for all, here is everything you need to know about getting into podcasting.&lt;br /&gt;
  1099. &lt;br /&gt;
  1100. &lt;a href=&quot;https://www.tomsguide.com/us/how-to-start-a-podcast,review-6048.html&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  1101.            <link>http://www.podcasting-tools.com/blog.htm#2463</link>
  1102.            <guid isPermaLink="false">2463</guid>
  1103.            <pubDate>Fri, 22 Feb 2019 08:10:18 -0500</pubDate>
  1104.        </item>
  1105.        <item>
  1106.            <title>Submit To The NPR Student Podcast Challenge Here</title>
  1107.            <description>Submissions from teachers are open through March 31, 2019.&lt;br /&gt;
  1108. &lt;br /&gt;
  1109. Step 1: Read the entry requirements. Podcasts must be between three and 12 minutes long and cannot include music. Find more here.&lt;br /&gt;
  1110. &lt;br /&gt;
  1111. Step 2: Get permission from a parent or legal guardian of each student who worked on the project. Please read through the rules to learn exactly what you will need permission for.&lt;br /&gt;
  1112. &lt;br /&gt;
  1113. &lt;a href=&quot;https://www.npr.org/2019/01/01/677502710/submit-to-the-npr-student-podcast-challenge-here&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  1114.            <link>http://www.podcasting-tools.com/blog.htm#2462</link>
  1115.            <guid isPermaLink="false">2462</guid>
  1116.            <pubDate>Wed, 20 Feb 2019 08:08:38 -0500</pubDate>
  1117.        </item>
  1118.        <item>
  1119.            <title>See What Podcasts People Are Listening to Right Now</title>
  1120.            <description>Unlike top charts, searches reveal the long tail: the things that only a few people are looking for at any given time. More people will search for popular podcasts than unpopular ones, but they’ll also search for specific guests or topics. Fang tells Lifehacker that this realtime feed helps people see the wide variety of searches, without the privacy risk of exposing anyone’s search terms.&lt;br /&gt;
  1121. &lt;br /&gt;
  1122. &lt;a href=&quot;https://lifehacker.com/see-what-podcasts-people-are-listening-to-right-now-1831466043&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  1123.            <link>http://www.podcasting-tools.com/blog.htm#2461</link>
  1124.            <guid isPermaLink="false">2461</guid>
  1125.            <pubDate>Fri, 15 Feb 2019 08:05:31 -0500</pubDate>
  1126.        </item>
  1127.        <item>
  1128.            <title>Is podcast the latest trend amongst millennials in India?</title>
  1129.            <description>81,789 Number of National Public Radio (NPR) podcasts downloaded in India in 2015 &lt;br /&gt;
  1130. &lt;br /&gt;
  1131. 335,828 Number of NPR podcasts downloaded in India in 2018 &lt;br /&gt;
  1132. &lt;br /&gt;
  1133. Even in the US, which had a rich tradition of radio talk shows, the podcast revolution took its time since it began in 2004. The breakthrough moment came with Apple pre-installing its Podcast app on iPhones and the unprecedented success of the true crime podcast Serial, both in 2014. &lt;br /&gt;
  1134. &lt;br /&gt;
  1135. &lt;a href=&quot;https://economictimes.indiatimes.com/magazines/panache/podcasting-growth-is-slowly-picking-up-in-india/articleshow/67398243.cms&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  1136.            <link>http://www.podcasting-tools.com/blog.htm#2460</link>
  1137.            <guid isPermaLink="false">2460</guid>
  1138.            <pubDate>Wed, 13 Feb 2019 08:03:06 -0500</pubDate>
  1139.        </item>
  1140.        <item>
  1141.            <title>When Audio Is a Utility, Distribution Wins</title>
  1142.            <description>Nielsen reports on-demand audio streaming up 45 percent year over year. As you might expect, the proliferation of podcasts — and the listening audience that connects to them — also continues. Edison Research indicates that monthly podcast listeners grew from 24 percent of Americans 12+ to 26 percent year over year. And yes, listening of podcasts in vehicles is growing as well.&lt;br /&gt;
  1143. &lt;br /&gt;
  1144. JUMPING ON THE ON-DEMAND BANDWAGON&lt;br /&gt;
  1145. &lt;br /&gt;
  1146. Seeing this growth in on-demand, what’s a broadcast radio station to do?&lt;br /&gt;
  1147. &lt;br /&gt;
  1148. &lt;a href=&quot;https://www.radioworld.com/columns-and-views/when-audio-is-a-utility-distribution-wins&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  1149.            <link>http://www.podcasting-tools.com/blog.htm#2459</link>
  1150.            <guid isPermaLink="false">2459</guid>
  1151.            <pubDate>Mon, 11 Feb 2019 08:00:14 -0500</pubDate>
  1152.        </item>
  1153.        <item>
  1154.            <title>Acast raises $33 million to grow its podcasting platform in the U.S. and beyond</title>
  1155.            <description>Sweden-based podcasting platform Acast has raised $33 million in a series C round of funding from Swedish national pension fund AP1, in addition to Swedbank Robur funds Ny Teknik and Fokus Fund.&lt;br /&gt;
  1156. &lt;br /&gt;
  1157. &lt;a href=&quot;https://venturebeat.com/2018/12/05/acast-raises-33-million-to-grow-its-podcasting-platform-in-the-u-s-and-beyond/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  1158.            <link>http://www.podcasting-tools.com/blog.htm#2458</link>
  1159.            <guid isPermaLink="false">2458</guid>
  1160.            <pubDate>Fri, 8 Feb 2019 07:18:26 -0500</pubDate>
  1161.        </item>
  1162.        <item>
  1163.            <title>These are the trends to watch for podcasting in 2019</title>
  1164.            <description>2019 scene setting. Last year was a strange and busy one in podcast-land, between the shakeups and the bubble talk and the mergers/acquisitions and launches on launches on launches. And from the looks of it, the next year will likely prove equally peculiar. Will podcast audiences and advertising revenue continue to grow? Will non-advertising business models take firm root across the ecosystem? Will Apple still define podcasting by the end of the year? Worth considering, as well, that this community is not immune to the world outside: Will or will there not be a recession?&lt;br /&gt;
  1165. &lt;br /&gt;
  1166. &lt;a href=&quot;http://www.niemanlab.org/2019/01/these-are-the-trends-to-watch-for-podcasting-in-2019/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  1167.            <link>http://www.podcasting-tools.com/blog.htm#2457</link>
  1168.            <guid isPermaLink="false">2457</guid>
  1169.            <pubDate>Wed, 6 Feb 2019 07:17:26 -0500</pubDate>
  1170.        </item>
  1171.        <item>
  1172.            <title>How One Couple Built a Podcasting Business That Lets Them Travel The Globe</title>
  1173.            <description>Many people run podcasts, but far fewer have figured out how to make money from their passion while seeing the world. Luis Congdon, 34, and his wife Kamala Chambers bring in six-figure revenue through their Thriving Launch podcast and related business activities while spending months of the year on the road, living the digital nomad lifestyle.&lt;br /&gt;
  1174. &lt;br /&gt;
  1175. There is money to be made in this field. Podcast advertising spending is projected to shoot up from $43 million in 2010 to $395 million in 2020, according to Statista. &lt;br /&gt;
  1176. &lt;br /&gt;
  1177. &lt;a href=&quot;https://www.forbes.com/sites/elainepofeldt/2018/12/31/how-one-couple-built-a-podcasting-business-that-lets-them-travel-the-globe/#322308c83f31&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  1178.            <link>http://www.podcasting-tools.com/blog.htm#2456</link>
  1179.            <guid isPermaLink="false">2456</guid>
  1180.            <pubDate>Mon, 4 Feb 2019 07:15:21 -0500</pubDate>
  1181.        </item>
  1182.        <item>
  1183.            <title>Spotifys Increased Focus on Podcasts in 2019 includes Selling its Own Ads</title>
  1184.            <description>Having established itself as a top streaming service with now more than 200 million users, Spotify this year is preparing to focus more of its attention on podcasts. The company plans bring its personalization technology to podcasts in order to make better recommendations, update its apps interface so people can access podcasts more easily and broker more exclusives with podcast creators. &lt;br /&gt;
  1185. &lt;br /&gt;
  1186. &lt;a href=&quot;https://techcrunch.com/2019/01/10/spotifys-increased-focus-on-podcasts-in-2019-includes-selling-its-own-ads/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  1187.            <link>http://www.podcasting-tools.com/blog.htm#2455</link>
  1188.            <guid isPermaLink="false">2455</guid>
  1189.            <pubDate>Fri, 1 Feb 2019 07:12:13 -0500</pubDate>
  1190.        </item>
  1191.        <item>
  1192.            <title>NPRs move into podcasting analytics raises privacy concerns</title>
  1193.            <description>Until recently it has not been easy to measure the success of podcasts, beyond how many people download them—a metric so broad as to be almost useless, much like page views are on the web. In the past year or so, Apple and Spotify have both come out with analytics on their platforms that tell producers how long listeners spent on a podcast, but their systems are proprietary, which means they only share the data they choose to share. So NPR, a podcasting giant in its own right, decided to develop its own open-source podcasting measurement standard, one that anyone can use.&lt;br /&gt;
  1194. &lt;br /&gt;
  1195. &lt;a href=&quot;https://www.cjr.org/innovations/nprs-move-into-podcasting-analytics-raises-privacy-concerns.php&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  1196.            <link>http://www.podcasting-tools.com/blog.htm#2453</link>
  1197.            <guid isPermaLink="false">2453</guid>
  1198.            <pubDate>Fri, 25 Jan 2019 09:41:07 -0500</pubDate>
  1199.        </item>
  1200.        <item>
  1201.            <title>Launching Your First Podcast? Follow These Eight Tips For Success</title>
  1202.            <description>Podcasts are not only popular right now, but they’re also a great way for a business to spread its message in an engaging way. While creating a podcast is open to anyone, however, it’s not necessarily easy. You need to create a show that’s not only interesting and informative, but also attracts a loyal audience that will keep coming back.&lt;br /&gt;
  1203. &lt;br /&gt;
  1204. &lt;a href=&quot;https://www.forbes.com/sites/forbescoachescouncil/2018/12/05/launching-your-first-podcast-follow-these-eight-tips-for-success/#4bcc36014a66&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  1205.            <link>http://www.podcasting-tools.com/blog.htm#2452</link>
  1206.            <guid isPermaLink="false">2452</guid>
  1207.            <pubDate>Wed, 23 Jan 2019 09:39:47 -0500</pubDate>
  1208.        </item>
  1209.        <item>
  1210.            <title>Direct Communication - Podcasting</title>
  1211.            <description>As legacy and new digital publishers in the wider world seek to wean their business models from an overreliance on advertising, social platforms, and costly video, the turn is toward developing direct revenue from audiences — subscriptions, paywalls, crowdfunding, memberships, and Rorschach-like blockchain experiments.&lt;br /&gt;
  1212. &lt;br /&gt;
  1213. &lt;a href=&quot;http://www.niemanlab.org/2018/12/podcasting-is-medias-slow-food-movement/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  1214.            <link>http://www.podcasting-tools.com/blog.htm#2451</link>
  1215.            <guid isPermaLink="false">2451</guid>
  1216.            <pubDate>Mon, 21 Jan 2019 09:36:54 -0500</pubDate>
  1217.        </item>
  1218.        <item>
  1219.            <title>Going Into 2019, The Publishing Industry Is Excited About Audio</title>
  1220.            <description>Audiobooks have been a popular sector of the publishing industry for years now thanks to the ubiquity of the smartphone, but 2018 was the year that distribution channels caught up: Google, Walmart, and Instaread all started selling audiobooks within the last year, and Kobo wasn&apos;t too far ahead of them. &lt;br /&gt;
  1221. &lt;br /&gt;
  1222. &lt;a href=&quot;https://www.forbes.com/sites/adamrowe1/2018/12/27/going-into-2019-the-publishing-industry-is-excited-about-audio/#514d4c4b7f7e&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  1223.            <link>http://www.podcasting-tools.com/blog.htm#2450</link>
  1224.            <guid isPermaLink="false">2450</guid>
  1225.            <pubDate>Sat, 19 Jan 2019 09:34:34 -0500</pubDate>
  1226.        </item>
  1227.        <item>
  1228.            <title>What Will It Take To Get Podcasting To The Next Level?</title>
  1229.            <description>Podcasting is becoming a popular medium. Monthly US podcast listeners are expected to reach 73 million in 2018, a 10% percent increase from 2017. Googles Zack Reneau-Wedeen predicts that number will double in the next few years, largely due to a currently untapped market of Android listeners.&lt;br /&gt;
  1230. &lt;br /&gt;
  1231. All told, the US podcast industry generated $314 million in advertising revenue in 2017 and is forecast to grow 28% to $402 million in 2018.&lt;br /&gt;
  1232. &lt;br /&gt;
  1233. &lt;a href=&quot;https://adexchanger.com/data-driven-thinking/what-will-it-take-to-get-podcasting-to-the-next-level/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  1234.            <link>http://www.podcasting-tools.com/blog.htm#2449</link>
  1235.            <guid isPermaLink="false">2449</guid>
  1236.            <pubDate>Thu, 17 Jan 2019 09:32:02 -0500</pubDate>
  1237.        </item>
  1238.        <item>
  1239.            <title>Podcasting for Real Estate: Top Tips to Get Started</title>
  1240.            <description>Greely started in real estate in 2004. By 2014, he realized his marketing was &lt;i&gt;pretty vanilla, and pretty much the same stuff everyone in real estate has been taught to do.&lt;/i&gt; That is when he decided to start his own podcasts.&lt;br /&gt;
  1241. &lt;br /&gt;
  1242. &lt;a href=&quot;https://rismedia.com/2018/07/12/podcasting-real-estate-top-tips-get-started/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  1243.            <link>http://www.podcasting-tools.com/blog.htm#2448</link>
  1244.            <guid isPermaLink="false">2448</guid>
  1245.            <pubDate>Tue, 15 Jan 2019 09:27:53 -0500</pubDate>
  1246.        </item>
  1247.        <item>
  1248.            <title>Podcasts — when brevity is best</title>
  1249.            <description>One of the supposed benefits of podcasting is its championing of long-form audio. Why be restricted by the measly slots offered by mainstream radio when, as a podcaster, you can prattle on to your hearts content?&lt;br /&gt;
  1250. &lt;br /&gt;
  1251. &lt;br /&gt;
  1252. &lt;a href=&quot;https://www.ft.com/content/46cf30f4-fa0d-11e8-a154-2b65ddf314e9&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  1253.            <link>http://www.podcasting-tools.com/blog.htm#2447</link>
  1254.            <guid isPermaLink="false">2447</guid>
  1255.            <pubDate>Sun, 13 Jan 2019 09:24:43 -0500</pubDate>
  1256.        </item>
  1257.        <item>
  1258.            <title>To Avoid the Fate of Music Streaming, Podcasts Need to Validate Their Audiences</title>
  1259.            <description>With so much attention on the evolving music space, you might believe everything fell into place then. However, music platforms still had much to prove before ad dollars moved at the rapid pace of listenership. While listening was happening, the real challenge was proving and measuring it. Because streaming services did not have third-party measurement in place to share with marketers, agencies were not yet comfortable allocating substantial budgets to this emerging medium.&lt;br /&gt;
  1260. &lt;br /&gt;
  1261. &lt;a href=&quot;https://www.adweek.com/digital/to-avoid-the-fate-of-music-streaming-podcasts-need-to-validate-their-audiences/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  1262.            <link>http://www.podcasting-tools.com/blog.htm#2446</link>
  1263.            <guid isPermaLink="false">2446</guid>
  1264.            <pubDate>Fri, 11 Jan 2019 09:22:08 -0500</pubDate>
  1265.        </item>
  1266.        <item>
  1267.            <title>Podcasts Are Getting Newsier. Here Are 8 New Ones Worth a Listen.</title>
  1268.            <description>They were called audioblogs when they started out. They were casual and rambling, the aural equivalent of the diarylike entries posted on WordPress or LiveJournal in the 1990s.&lt;br /&gt;
  1269. &lt;br /&gt;
  1270. Last decade podcasts became more polished and professional, not to mention profitable — but they stayed away from daily news for the most part.&lt;br /&gt;
  1271. &lt;br /&gt;
  1272. &lt;a href=&quot;https://www.nytimes.com/2018/12/09/business/media/podcasts-daily-newsier-washington-post-npr.html&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  1273.            <link>http://www.podcasting-tools.com/blog.htm#2445</link>
  1274.            <guid isPermaLink="false">2445</guid>
  1275.            <pubDate>Wed, 9 Jan 2019 09:21:26 -0500</pubDate>
  1276.        </item>
  1277.        <item>
  1278.            <title>Is podcasting the future of education?</title>
  1279.            <description>The U.S. is quickly becoming a podcast nation. According to a 2017 survey, nearly 25 percent of Americans — around 68 million — said they listened to podcasts. Forty-two percent were even willing to pay to do so. The largest contingent of podcast listeners (44 percent) are millennials, and that coveted cohort&apos;s tuned-in attention has attracted advertisers, whose podcast-generated revenue rose from $69 million in 2015 to $220 million in 2017. In the last four years alone, the popularity of podcast listening has doubled.&lt;br /&gt;
  1280. &lt;br /&gt;
  1281. &lt;a href=&quot;https://theweek.com/articles/797494/podcasting-future-education&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  1282.            <link>http://www.podcasting-tools.com/blog.htm#2444</link>
  1283.            <guid isPermaLink="false">2444</guid>
  1284.            <pubDate>Mon, 7 Jan 2019 09:11:33 -0500</pubDate>
  1285.        </item>
  1286.        <item>
  1287.            <title>Podcasting Solutions Provider Releases First Annual Podcast Universe Report</title>
  1288.            <description>This past year was a breakthrough year for the podcasting industry. Podcasting is rapidly becoming a major component of the global media landscape, with a growth rate of 30% per year.&lt;br /&gt;
  1289. &lt;br /&gt;
  1290. Podcasting solutions provider, Voxnest released its first annual Podcast Universe Report, which discusses the trends and podcast-related initiatives that occurred in 2018 and what we can expect for 2019.&lt;br /&gt;
  1291. &lt;br /&gt;
  1292. &lt;a href=&quot;http://www.adotas.com/2018/12/podcasting-solutions-provider-releases-first-annual-podcast-universe-report/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  1293.            <link>http://www.podcasting-tools.com/blog.htm#2443</link>
  1294.            <guid isPermaLink="false">2443</guid>
  1295.            <pubDate>Fri, 4 Jan 2019 09:09:00 -0500</pubDate>
  1296.        </item>
  1297.        <item>
  1298.            <title>How to Use Podcasts App on Apple Watch</title>
  1299.            <description>There is finally official Podcast app support on Apple Watch, so you can now sync your favorite iOS Podcasts across both your iPhone and your Apple Watch.&lt;br /&gt;
  1300. &lt;br /&gt;
  1301. &lt;a href=&quot;https://www.imore.com/how-use-podcast-app-apple-watch&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  1302.            <link>http://www.podcasting-tools.com/blog.htm#2442</link>
  1303.            <guid isPermaLink="false">2442</guid>
  1304.            <pubDate>Wed, 2 Jan 2019 09:07:08 -0500</pubDate>
  1305.        </item>
  1306.        <item>
  1307.            <title>Best New Podcasts of 2018</title>
  1308.            <description>12 binge-worthy podcasts that debuted in 2018&lt;br /&gt;
  1309. &lt;br /&gt;
  1310. &lt;a href=&quot;https://mashable.com/article/best-new-podcasts-of-2018/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  1311.            <link>http://www.podcasting-tools.com/blog.htm#2441</link>
  1312.            <guid isPermaLink="false">2441</guid>
  1313.            <pubDate>Mon, 31 Dec 2018 09:04:41 -0500</pubDate>
  1314.        </item>
  1315.        <item>
  1316.            <title>How Do iTunes Rankings Really Work</title>
  1317.            <description>There are plenty of ways to promote your podcast – LinkedIn, email newsletters, your blog page, to name a few – but eventually you need to deal with the 800-pound gorilla of the podcasting industry: iTunes.&lt;br /&gt;
  1318. &lt;br /&gt;
  1319. Making the most of iTunes as a distribution platform requires marketers to understand its ranking system so your show is exposed to the largest audience possible. But how do iTunes’ podcast rankings work, exactly?&lt;br /&gt;
  1320. &lt;br /&gt;
  1321. &lt;a href=&quot;https://www.brafton.com/blog/strategy/how-do-itunes-podcast-rankings-work-really-infographic/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  1322.            <link>http://www.podcasting-tools.com/blog.htm#2440</link>
  1323.            <guid isPermaLink="false">2440</guid>
  1324.            <pubDate>Sat, 29 Dec 2018 09:00:33 -0500</pubDate>
  1325.        </item>
  1326.        <item>
  1327.            <title>Best True Crime Podcasts of 2018</title>
  1328.            <description>Best True Crime Podcasts of 2018&lt;br /&gt;
  1329. &lt;br /&gt;
  1330. Over the years, I have come to believe that true crime represents the bloody, beating heart of podcasting. Or at the very least, the genre comes close to being that. True-crime podcasts have grown increasingly prominent and ubiquitous over the past few years, to a point that it’s become the gateway drug for so many first-time podcast listeners and a strategic pillar for more than a few budding podcast companies.&lt;br /&gt;
  1331. &lt;br /&gt;
  1332. There are things to be skeptical about in this trend, of course, from the eternal questions that we may ask ourselves about the meaning of crime and murder as an object of fascination for a society to more specific ethical questions about many of the true-crime podcast productions that have sprung up over the years. &lt;br /&gt;
  1333. &lt;br /&gt;
  1334. &lt;a href=&quot;https://www.vulture.com/article/best-true-crime-podcasts-2018.html&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  1335.            <link>http://www.podcasting-tools.com/blog.htm#2439</link>
  1336.            <guid isPermaLink="false">2439</guid>
  1337.            <pubDate>Thu, 27 Dec 2018 15:59:28 -0500</pubDate>
  1338.        </item>
  1339.        <item>
  1340.            <title>What Is Really Driving The Limitless Growth Of Podcasts</title>
  1341.            <description>At the DigitaLatest Conference at Industry City, Brooklyn this past August, where leading established and recently skyrocketing digital marketing platforms, tools and technologies presented latest capabilities and user trends, two of the fastest growing digital formats were at opposite ends of the time spectrum.&amp;nbsp;&amp;nbsp;David Rosenberg, head of business development at Giphy, talked about the rapid growth in popularity of short form content: 3-second gifs that often convey meaning and emotions, like different types of love or humor, more effectively, memorably and virally than words, and short-form, 6-second ads that have become widely adopted.&lt;br /&gt;
  1342. &lt;br /&gt;
  1343. &lt;a href=&quot;https://www.forbes.com/sites/michellegreenwald/2018/10/04/why-podcasts-will-continue-to-grow-why-its-great-for-brands/#22db86a3205f&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  1344.            <link>http://www.podcasting-tools.com/blog.htm#2438</link>
  1345.            <guid isPermaLink="false">2438</guid>
  1346.            <pubDate>Wed, 28 Nov 2018 09:24:27 -0400</pubDate>
  1347.        </item>
  1348.        <item>
  1349.            <title>Spotify opens podcasting section up to everyone</title>
  1350.            <description>Spotify is opening up its podcasting section to allow anyone to upload their podcasts to the service. The move could result in an uptick in podcasts that are available through the service that was first started back in 2015.&lt;br /&gt;
  1351. &lt;br /&gt;
  1352. Spotify isn’t offering to host the podcasts directly. Instead, producers will provide the streaming service with a link to their podcast feed, after which Spotify will list it and make the podcast available to its 180 million users. Spotify is, however, offering to provide information on who is listening to the podcasts, which will no doubt be especially helpful to podcasts with paying advertisers. The service promises to offer daily stats about the demographics of who is listening to the podcast, engagement statistics, and where they’re listening from.&lt;br /&gt;
  1353. &lt;br /&gt;
  1354. Apple continues to dominate the market for podcasting apps with a reported market share of 55 percent as of 2017, even though it can only be found on about 20 percent of the world’s smartphones. In other words, Spotify has a tremendous opportunity if it can dominate podcast playback on Android.&lt;br /&gt;
  1355. &lt;br /&gt;
  1356. &lt;a href=&quot;https://www.theverge.com/2018/10/5/17940578/spotify-podcasting-user-submissions-2018&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  1357.            <link>http://www.podcasting-tools.com/blog.htm#2437</link>
  1358.            <guid isPermaLink="false">2437</guid>
  1359.            <pubDate>Mon, 26 Nov 2018 09:22:32 -0400</pubDate>
  1360.        </item>
  1361.        <item>
  1362.            <title>The voice of influence – why podcast marketing remains an untapped resource</title>
  1363.            <description>&lt;i&gt;Through the trustful relationship between listener and the voice they hear, advertisers are presented with an opportunity to drive greater engagement and cut-through for their brand. The listener trusts the voice they hear and is actively engaged in the content that they have sought out, he says.&lt;/i&gt;&lt;br /&gt;
  1364. &lt;br /&gt;
  1365. &lt;a href=&quot;https://www.marketingmag.com.au/hubs-c/sponsored-nova-podcast-influence-av18/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  1366.            <link>http://www.podcasting-tools.com/blog.htm#2436</link>
  1367.            <guid isPermaLink="false">2436</guid>
  1368.            <pubDate>Fri, 23 Nov 2018 09:20:59 -0400</pubDate>
  1369.        </item>
  1370.        <item>
  1371.            <title>5 Current Affairs Podcasts To Keep You Up To Date With World Affairs &amp; Make You Feel Like A Genius</title>
  1372.            <description>Podcasting has become absolutely huge in the last couple of years, overtaking other platforms to become the way to get your voice heard. There are an incredibly vast array of different podcasts available; think of any topic, no matter how niche, and there will be a podcast on it. With this in mind, current affairs podcasts have really come into their own in 2018, becoming an easier-to-digest, on-the-go option for news buffs who don&apos;t have time to pick up a paper or even scroll through an app.&lt;br /&gt;
  1373. &lt;br /&gt;
  1374. &lt;a href=&quot;https://www.bustle.com/p/5-current-affairs-podcasts-to-keep-you-up-to-date-with-world-affairs-make-you-feel-like-a-genius-13046097&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  1375.            <link>http://www.podcasting-tools.com/blog.htm#2435</link>
  1376.            <guid isPermaLink="false">2435</guid>
  1377.            <pubDate>Wed, 21 Nov 2018 09:18:20 -0400</pubDate>
  1378.        </item>
  1379.        <item>
  1380.            <title>The Podcasting Revenue Boom Has Started</title>
  1381.            <description>As advertising revenues begin to catch up with the growth of the medium, podcasting is building the infrastructure of a billion-dollar media industry.&lt;br /&gt;
  1382. &lt;br /&gt;
  1383. How many media sectors have seen their revenues, driven primarily by advertising, rise nearly ten-fold in the previous four years? And how many expect their revenues to nearly quadruple from their current level by 2022? At least one. &lt;br /&gt;
  1384. &lt;br /&gt;
  1385. &lt;a href=&quot;https://www.strategy-business.com/article/The-Podcasting-Revenue-Boom-Has-Started?gko=40bef&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  1386.            <link>http://www.podcasting-tools.com/blog.htm#2434</link>
  1387.            <guid isPermaLink="false">2434</guid>
  1388.            <pubDate>Mon, 19 Nov 2018 09:16:35 -0400</pubDate>
  1389.        </item>
  1390.        <item>
  1391.            <title>Podcasting Provides Money-Making Options</title>
  1392.            <description>These can be tough times for people working in radio; whether they are full-timers at a station or freelancers doing radio work on a per project/per shift basis. Playout automation systems, industry consolidation, along with low wages for everyone other than morning show stars means that there are fewer opportunities for sustainable careers in radio broadcasting; no matter how much one loves the medium.&lt;br /&gt;
  1393. &lt;br /&gt;
  1394. Fortunately, the rise of podcasting (prerecorded audio programs streamed on demand on the web) is offering diehard radio broadcasters the chance to supplement their incomes, find new job opportunities, or just add one great career on top of another. The proof is illustrated by the following four profiles of broadcasters who are active in podcasting today — and making a living doing it.&lt;br /&gt;
  1395. &lt;br /&gt;
  1396. &lt;a href=&quot;https://www.radioworld.com/news-and-business/podcasting-provides-money-making-options&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  1397.            <link>http://www.podcasting-tools.com/blog.htm#2433</link>
  1398.            <guid isPermaLink="false">2433</guid>
  1399.            <pubDate>Fri, 16 Nov 2018 09:06:19 -0400</pubDate>
  1400.        </item>
  1401.        <item>
  1402.            <title>How to Be a Good Podcast Interviewer</title>
  1403.            <description>Being a good podcast host and interviewer is more complex than one might think. It takes special skills to really bring the best out of your guest:&lt;br /&gt;
  1404. &lt;br /&gt;
  1405. - A curious nature that has you asking appropriate follow up questions.&lt;br /&gt;
  1406. - The foresight to know when to pull the conversation back to the next question so as to not derail the show’s intended flow.&lt;br /&gt;
  1407. - The courtesy to listen intently to your guest to allow them to truly feel heard.&lt;br /&gt;
  1408. - The comfortability to embrace a few moments of ‘dead air’ to let the guest breathe, and to allow yourself a moment to digest what was said, as well.&lt;br /&gt;
  1409. &lt;br /&gt;
  1410. &lt;a href=&quot;https://www.voices.com/blog/how-to-be-a-good-interviewer/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  1411.            <link>http://www.podcasting-tools.com/blog.htm#2432</link>
  1412.            <guid isPermaLink="false">2432</guid>
  1413.            <pubDate>Wed, 14 Nov 2018 09:05:45 -0400</pubDate>
  1414.        </item>
  1415.        <item>
  1416.            <title>Podcasting for Fun and Profit</title>
  1417.            <description>User engagement with podcasts has been steadily increasing, and many listeners actually prefer longer-format content, based on results of Apple&apos;s Podcast Analytics reported this week. The service, which Apple launched late last year, gives podcasters a way to track performance metrics including number of listeners, total time listened and time per device.&lt;br /&gt;
  1418. &lt;br /&gt;
  1419. The audience for podcasts has increased as content has become more specialized in nature, the analytics show. Listeners engage with podcasts for much longer periods than with other types of online content, which tends to be shorter.&lt;br /&gt;
  1420. &lt;br /&gt;
  1421. &lt;a href=&quot;https://www.technewsworld.com/story/85618.html&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  1422.            <link>http://www.podcasting-tools.com/blog.htm#2431</link>
  1423.            <guid isPermaLink="false">2431</guid>
  1424.            <pubDate>Mon, 12 Nov 2018 09:03:26 -0400</pubDate>
  1425.        </item>
  1426.        <item>
  1427.            <title>The Rise of B2B Podcast Marketing</title>
  1428.            <description>Podcast marketing is not new, but as the audio format has matured, brands from all industries are increasingly paying attention. Some of the best examples we have of successful podcasts come from the fields of fiction, journalistic storytelling, or comedy. &lt;br /&gt;
  1429. &lt;br /&gt;
  1430. &lt;a href=&quot;https://www.skyword.com/contentstandard/creativity/were-all-ears-the-rise-of-b2b-podcast-marketing/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  1431.            <link>http://www.podcasting-tools.com/blog.htm#2430</link>
  1432.            <guid isPermaLink="false">2430</guid>
  1433.            <pubDate>Fri, 9 Nov 2018 09:02:05 -0400</pubDate>
  1434.        </item>
  1435.        <item>
  1436.            <title>Please Fix Podcasting Before It Jumps the Shark</title>
  1437.            <description>Only a few years later, and after tons of mainstream media investment in the medium, the podcasting infrastructure not only remains weirdly amateurish and frustrating, but its content is starting to feel rote and unimaginative. I say this as a cheerleader for the format ever since I first discovered its joys in 2005, when Apple added audio feeds to iTunes and supercharged the medium. I have chronicled its rise in these columns, celebrated its compelling, unique, in-your-head experience, pushed for more advertisers to embrace its impact, and highlighted its many moments of creative energy.&lt;br /&gt;
  1438. &lt;br /&gt;
  1439. &lt;a href=&quot;https://www.foliomag.com/please-fix-podcasting-jumps-shark/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  1440.            <link>http://www.podcasting-tools.com/blog.htm#2429</link>
  1441.            <guid isPermaLink="false">2429</guid>
  1442.            <pubDate>Wed, 7 Nov 2018 09:59:38 -0400</pubDate>
  1443.        </item>
  1444.        <item>
  1445.            <title>Share your passion by starting your own podcast</title>
  1446.            <description>Many of us have thought about hosting our own podcast. We are all passionate about something, and podcasting lets you share it with the world. For example, you can hear our take on the latest Android news in our very own Android Authority Podcast.&lt;br /&gt;
  1447. &lt;br /&gt;
  1448. If having your very own soapbox to a worldwide audience was not incentive enough, there are other potential perks too. If your podcast is successful, you might find yourself with a large following and a lucrative cash cow.&lt;br /&gt;
  1449. &lt;br /&gt;
  1450. &lt;a href=&quot;https://www.androidauthority.com/how-to-start-a-podcast-914248/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  1451.            <link>http://www.podcasting-tools.com/blog.htm#2428</link>
  1452.            <guid isPermaLink="false">2428</guid>
  1453.            <pubDate>Mon, 5 Nov 2018 09:57:42 -0400</pubDate>
  1454.        </item>
  1455.        <item>
  1456.            <title>It Is Never Too Late To Have Your Own Podcast</title>
  1457.            <description>Breaking free of the confines of the mindless chatter of lacklustre advertising campaigns and dull and drab audio entertainment is the refreshing, hyper-localized and ground-breaking world of podcasts. Podcasts are a new-age resort for urban millennials, streaming easily accessible audio episodes which offer immersive consumer-specific content covering an array of topics. Podcasts, then, offer never-seen-before ease, accessibility and power of choice to consumers. One can now let their favourite comedians push them off their chair, seek expert self-help advice for channelizing their mind or simply unwind with their favourite melodies; all while carrying out their day-to-day activities.&lt;br /&gt;
  1458. &lt;br /&gt;
  1459. &lt;a href=&quot;https://www.entrepreneur.com/article/321552&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  1460.            <link>http://www.podcasting-tools.com/blog.htm#2427</link>
  1461.            <guid isPermaLink="false">2427</guid>
  1462.            <pubDate>Fri, 2 Nov 2018 09:56:24 -0400</pubDate>
  1463.        </item>
  1464.        <item>
  1465.            <title>Apple seemingly aware of alleged Top Podcasts chart manipulation</title>
  1466.            <description>Last weekend, the upper echelons of Apples Top Podcasts charts in the Podcasts app and iTunes were overrun with obscure titles that seemingly didn&apos;t belong, prompting some industry watchers to assume the vital distribution platform was being manipulated. &lt;br /&gt;
  1467. &lt;br /&gt;
  1468. &lt;a href=&quot;https://appleinsider.com/articles/18/10/09/apple-seemingly-aware-of-alleged-top-podcasts-chart-manipulation&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  1469.            <link>http://www.podcasting-tools.com/blog.htm#2426</link>
  1470.            <guid isPermaLink="false">2426</guid>
  1471.            <pubDate>Wed, 31 Oct 2018 14:54:55 -0400</pubDate>
  1472.        </item>
  1473.        <item>
  1474.            <title>How to market your podcast</title>
  1475.            <description>Podcast production best practices&lt;br /&gt;
  1476. &lt;br /&gt;
  1477. With an overall format and frequency refined, the next step is producing a single show. For best results, consider starting with a storyboard or outline. This provides an opportunity to talk through the most important elements of the show, including segment timing and transitions. &lt;br /&gt;
  1478. &lt;br /&gt;
  1479. &lt;a href=&quot;http://www.smartbrief.com/original/2018/09/how-market-your-podcast&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  1480.            <link>http://www.podcasting-tools.com/blog.htm#2425</link>
  1481.            <guid isPermaLink="false">2425</guid>
  1482.            <pubDate>Mon, 29 Oct 2018 13:08:17 -0400</pubDate>
  1483.        </item>
  1484.        <item>
  1485.            <title>Podcast Upfront Spotlights Fast-Emerging Advertising Market</title>
  1486.            <description>Podcasting is one of the fastest-growing advertising media, with the Interactive Advertising Bureau (IAB) and PwC projecting the US market will more than double ad spending from 2017 to 2020 to reach $659 million. Yet podcast advertising represents just a tiny fraction of the US radio ($14 billion) and TV ($70 billion) advertising markets, according to 2018 eMarketer estimates.&lt;br /&gt;
  1487. &lt;br /&gt;
  1488. &lt;a href=&quot;https://www.emarketer.com/content/podcast-upfronts-spotlight-fast-emerging-podcast-advertising-market&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  1489.            <link>http://www.podcasting-tools.com/blog.htm#2424</link>
  1490.            <guid isPermaLink="false">2424</guid>
  1491.            <pubDate>Fri, 26 Oct 2018 13:06:04 -0400</pubDate>
  1492.        </item>
  1493.        <item>
  1494.            <title>The 5 Best Podcasting Microphones for New Podcasters and Streamers</title>
  1495.            <description>Podcasts are hot right now, with tons of people jumping into the mix to produce shows about any and every thing. Though just a few years ago the barrier to entry may have been higher for those trying to start their own shows, that&apos;s certainly not the case anymore. There are many services available that make publishing your show as easy as a click of a button—and a variety of gear has hit the market designed specifically with the podcaster and streamer in mind.&lt;br /&gt;
  1496. &lt;br /&gt;
  1497. &lt;a href=&quot;https://reverb.com/news/the-5-best-podcasting-microphones-for-new-podcasters-and-streamers&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  1498.            <link>http://www.podcasting-tools.com/blog.htm#2423</link>
  1499.            <guid isPermaLink="false">2423</guid>
  1500.            <pubDate>Wed, 24 Oct 2018 13:05:05 -0400</pubDate>
  1501.        </item>
  1502.        <item>
  1503.            <title>Hollywood Seeking Foothold in $314M Podcast Industry</title>
  1504.            <description>Agents and media executives are no longer just focused on exploiting IP for film and TV.&lt;br /&gt;
  1505. &lt;br /&gt;
  1506. A series of traditional media moves into podcasting signal that the niche audio medium is poised to get a lot louder. &lt;br /&gt;
  1507. &lt;br /&gt;
  1508. &lt;a href=&quot;https://www.hollywoodreporter.com/news/hollywood-seeking-foothold-314m-podcast-industry-1145322&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  1509.            <link>http://www.podcasting-tools.com/blog.htm#2422</link>
  1510.            <guid isPermaLink="false">2422</guid>
  1511.            <pubDate>Mon, 22 Oct 2018 13:04:16 -0400</pubDate>
  1512.        </item>
  1513.        <item>
  1514.            <title>Podcasting Is Not Easy - But It Is Worth It</title>
  1515.            <description>Podcasting has evolved.&lt;br /&gt;
  1516. &lt;br /&gt;
  1517. Within even the last two years, the podcasting bar has been raised to a more thoughtful and strategic medium, taking on progressive issues with increasingly diverse voices. And in the case of most shows, either actual production value or at least some editing work is apparent.&lt;br /&gt;
  1518. &lt;br /&gt;
  1519. &lt;a href=&quot;https://www.forbes.com/sites/sarahrheawerner/2018/09/18/podcasting-is-not-easy-but-it-is-worth-it/#3bf7b9d0295b&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  1520.            <link>http://www.podcasting-tools.com/blog.htm#2421</link>
  1521.            <guid isPermaLink="false">2421</guid>
  1522.            <pubDate>Fri, 19 Oct 2018 12:57:55 -0400</pubDate>
  1523.        </item>
  1524.        <item>
  1525.            <title>Is podcasting the future of education?</title>
  1526.            <description>The U.S. is quickly becoming a podcast nation. According to a 2017 survey, nearly 25 percent of Americans — around 68 million — said they listened to podcasts. Forty-two percent were even willing to pay to do so. The largest contingent of podcast listeners (44 percent) are millennials, and that coveted cohorts tuned-in attention has attracted advertisers, whose podcast-generated revenue rose from $69 million in 2015 to $220 million in 2017. In the last four years alone, the popularity of podcast listening has doubled.&lt;br /&gt;
  1527. &lt;br /&gt;
  1528. Even more interesting is what people are listening to. One would expect genres like sports, news, and technology to be popular — and they are — but they are all surpassed in listenership by one unlikely competitor: educational podcasts.&lt;br /&gt;
  1529. &lt;br /&gt;
  1530. &lt;a href=&quot;http://theweek.com/articles/797494/podcasting-future-education&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  1531.            <link>http://www.podcasting-tools.com/blog.htm#2420</link>
  1532.            <guid isPermaLink="false">2420</guid>
  1533.            <pubDate>Wed, 17 Oct 2018 12:55:43 -0400</pubDate>
  1534.        </item>
  1535.        <item>
  1536.            <title>Nope, there is Not a podcast bubble</title>
  1537.            <description>Read the latest in Podcasting News&amp;nbsp;&amp;nbsp;&lt;br /&gt;
  1538. &lt;br /&gt;
  1539. &lt;a href=&quot;http://www.niemanlab.org/2018/09/nope-there-isnt-a-podcast-bubble/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  1540.            <link>http://www.podcasting-tools.com/blog.htm#2419</link>
  1541.            <guid isPermaLink="false">2419</guid>
  1542.            <pubDate>Mon, 15 Oct 2018 12:52:12 -0400</pubDate>
  1543.        </item>
  1544.        <item>
  1545.            <title>Location-Based Headwinds; Podcasting Has Grown Up</title>
  1546.            <description>Location-based technology fueled optimism about mobile ad revenue, but regulations like GDPR and mobile policy changes from Apple and Google have put a damper on those expectations. Now some location companies are ditching their media-buying business to focus on more holistic data services, Business Insider reports. Android has restricted the number of location pings a mobile app can make from every few minutes to a few times per hour, and iPhone owners now receive constant alert bars when apps are tracking location. Agencies have also been skeptical of location data and often want more services or granular insights than vendors can provide.&lt;br /&gt;
  1547. &lt;br /&gt;
  1548. &lt;a href=&quot;https://adexchanger.com/ad-exchange-news/monday-09172018/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  1549.            <link>http://www.podcasting-tools.com/blog.htm#2418</link>
  1550.            <guid isPermaLink="false">2418</guid>
  1551.            <pubDate>Fri, 12 Oct 2018 12:50:03 -0400</pubDate>
  1552.        </item>
  1553.        <item>
  1554.            <title>Lies You Have Been Told About Podcasting</title>
  1555.            <description>As a professional podcaster, I have to deal with a certain degree of myth-making. It comes from everywhere — from those who have only the faintest idea of what I do to others who work in the industry. &lt;i&gt;Podcast&lt;/i&gt; is an incredibly amorphous word these days — at once ubiquitous and uncomfortably alien. My job begets varying degrees of confusion, exaggeration, and, shall we say, imaginative expertise.&lt;br /&gt;
  1556. &lt;br /&gt;
  1557. &lt;a href=&quot;https://medium.com/s/story/all-the-lies-youve-been-told-about-podcasting-eb5271746677&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  1558.            <link>http://www.podcasting-tools.com/blog.htm#2417</link>
  1559.            <guid isPermaLink="false">2417</guid>
  1560.            <pubDate>Wed, 10 Oct 2018 12:47:46 -0400</pubDate>
  1561.        </item>
  1562.        <item>
  1563.            <title>Why podcasting companies are getting more into scripted shows</title>
  1564.            <description>Podcasting is going Hollywood.&lt;br /&gt;
  1565. &lt;br /&gt;
  1566. Over the past year, HowStuffWorks, Gimlet and Wondery have stepped up their search for content that can be adapted into film, television, or even books as production studios snap up podcasts for high-profile films and cable TV series with A-list talent like Julia Roberts, Connie Britton and Eric Bana.&lt;br /&gt;
  1567. &lt;br /&gt;
  1568. &lt;a href=&quot;https://digiday.com/media/podcast-companies-scripted-shows/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  1569.            <link>http://www.podcasting-tools.com/blog.htm#2416</link>
  1570.            <guid isPermaLink="false">2416</guid>
  1571.            <pubDate>Mon, 8 Oct 2018 12:45:23 -0400</pubDate>
  1572.        </item>
  1573.        <item>
  1574.            <title>Steps for producing a professional-sounding podcast</title>
  1575.            <description>Inspired enough by true crime or current events podcasts to wander into the weeds and forge your own? The allure — and occasional pitfall — of podcasting is that pretty much any person with a smartphone can create a podcast. To save you from yourself, consider these steps when launching a podcast. &lt;br /&gt;
  1576. &lt;br /&gt;
  1577. Consider what the podcast will be about and establish a goal for it. The audience should generally know what to expect, but the concept should be broad enough to avoid running out of steam after the first episode. The subject matter should be an area of expertise to the host. &lt;br /&gt;
  1578. &lt;br /&gt;
  1579. &lt;a href=&quot;https://www.pghcitypaper.com/pittsburgh/steps-for-producing-a-professional-sounding-podcast/Content?oid=10906470&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  1580.            <link>http://www.podcasting-tools.com/blog.htm#2415</link>
  1581.            <guid isPermaLink="false">2415</guid>
  1582.            <pubDate>Fri, 5 Oct 2018 12:44:33 -0400</pubDate>
  1583.        </item>
  1584.        <item>
  1585.            <title>Using podcasts to build brands</title>
  1586.            <description>Podcasts are emerging as an extremely powerful tool for building brands, according to Randall Rothenberg, president/chief executive officer of the Interactive Advertising Bureau (IAB).&lt;br /&gt;
  1587. &lt;br /&gt;
  1588. During the IABs 2018 Podcast Upfront, Rothenberg argued that podcasts have rapidly caught the attention of consumers – and, in turn, lured brands to a fresh digital-advertising opportunity.&lt;br /&gt;
  1589. &lt;br /&gt;
  1590. &lt;a href=&quot;https://www.warc.com/newsandopinion/news/using_podcasts_to_build_brands/41092&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  1591.            <link>http://www.podcasting-tools.com/blog.htm#2414</link>
  1592.            <guid isPermaLink="false">2414</guid>
  1593.            <pubDate>Wed, 3 Oct 2018 12:41:17 -0400</pubDate>
  1594.        </item>
  1595.        <item>
  1596.            <title>Bloomberg Media is using text-to-audio to keep app users engaged</title>
  1597.            <description>Bloomberg Media in May introduced a text-to-audio function in its app and online with the hunch that commuters would prefer to multitask while getting their news.&lt;br /&gt;
  1598. &lt;br /&gt;
  1599. According to Julia Beizer, global chief product officer, adoption started off slow, particularly on mobile web, and shortly after launch, people were listening to two and a half stories on average per app session. Now, this has increased to six stories and has become the second-most popular media type on the app (behind live TV).&lt;br /&gt;
  1600. &lt;br /&gt;
  1601. &lt;a href=&quot;https://digiday.com/media/bloomberg-text-to-audio/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  1602.            <link>http://www.podcasting-tools.com/blog.htm#2413</link>
  1603.            <guid isPermaLink="false">2413</guid>
  1604.            <pubDate>Mon, 1 Oct 2018 12:39:50 -0400</pubDate>
  1605.        </item>
  1606.        <item>
  1607.            <title>10 Best Podcasts for Solopreneurs</title>
  1608.            <description>One of the most challenging and rewarding parts of being a solopreneur is the need to be constantly learning. Of course, every day has its own lessons to teach—trial and error is the heartbeat of solopreneurship, after all. Sometimes, though, we need to turn to proven mentors and leaders who can offer wisdom from experiences that reach beyond our own.&lt;br /&gt;
  1609. &lt;br /&gt;
  1610. When we run into these situations, books seem like the obvious first choice. Indeed, there’s a book out there for any problem you may encounter, whether procrastination, apathy, branding, or crippling self-doubt. Besides, should not we be reading like fiends anyway? It is common knowledge that the most successful business leaders all share a ravenous appetite for good books.&lt;br /&gt;
  1611. &lt;br /&gt;
  1612. &lt;a href=&quot;https://www.score.org/blog/10-best-podcasts-solopreneurs?gclid=Cj0KCQjwxbzdBRCoARIsACzIK2kOiNXnAwK1_GO0o9nyfO4WASv-iplqCSaddAWFCpXhvwwGy3Hud8MaAsdDEALw_wcB&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  1613.            <link>http://www.podcasting-tools.com/blog.htm#2412</link>
  1614.            <guid isPermaLink="false">2412</guid>
  1615.            <pubDate>Sat, 29 Sep 2018 12:37:57 -0400</pubDate>
  1616.        </item>
  1617.        <item>
  1618.            <title>iHeartMedia plans to buy podcasting giant HowStuffWorks</title>
  1619.            <description>HeartMedia is looking to boost its podcast network by buying the company behind popular shows like Stuff You Should Know and Atlanta Monster.&lt;br /&gt;
  1620. &lt;br /&gt;
  1621. The US radio broadcaster on Thursday said it has agreed to acquire Stuff Media, which includes the HowStuffWorks podcasting business and other premium podcasts. Financial terms of the deal weren&apos;t disclosed, but The Wall Street Journal is reporting a value for the deal of $55 million.&lt;br /&gt;
  1622. &lt;br /&gt;
  1623. &lt;a href=&quot;https://www.cnet.com/news/iheartmedia-plans-to-buy-podcast-giant-howstuffworks/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  1624.            <link>http://www.podcasting-tools.com/blog.htm#2411</link>
  1625.            <guid isPermaLink="false">2411</guid>
  1626.            <pubDate>Tue, 25 Sep 2018 12:33:46 -0400</pubDate>
  1627.        </item>
  1628.        <item>
  1629.            <title>4 Reasons Why Podcasting Is a Strong, Authentic Platform for Your Business</title>
  1630.            <description>There is no better way for an entrepreneur to speak directly to an audience than through a podcast.&lt;br /&gt;
  1631. &lt;br /&gt;
  1632. That&apos;s what Sam Coturri, manager of Winery Sixteen 600 and co-host of Sonoma-based The Wine Makers podcast, said when I visited the studio last week and asked whether podcasting can help a young business. He gave a few reasons why.&lt;br /&gt;
  1633. &lt;br /&gt;
  1634. It is literally in your own voice.&lt;br /&gt;
  1635. &lt;br /&gt;
  1636. &lt;a href=&quot;https://www.inc.com/cathy-huyghe/4-reasons-why-podcasting-is-a-strong-authentic-platform-for-your-business.html&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  1637.            <link>http://www.podcasting-tools.com/blog.htm#2410</link>
  1638.            <guid isPermaLink="false">2410</guid>
  1639.            <pubDate>Wed, 19 Sep 2018 12:26:00 -0400</pubDate>
  1640.        </item>
  1641.        <item>
  1642.            <title>Can Podcasting Increase Your Ratings?</title>
  1643.            <description>Chase says, with some shows, the company is curating content from the over-the-air broadcasts, eliminating outdated content like time-checks or traffic reports, and removing some of the commercials. Broadcasters will get credit for podcast listening as long as the content is consumed within 24 hours of the original broadcast, it’s at least 5 minutes long, and the content curated together is from the same quarter hour.&lt;br /&gt;
  1644. &lt;br /&gt;
  1645. &lt;a href=&quot;https://radioink.com/2018/09/25/can-podcasting-increase-your-ratings/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  1646.            <link>http://www.podcasting-tools.com/blog.htm#2409</link>
  1647.            <guid isPermaLink="false">2409</guid>
  1648.            <pubDate>Wed, 12 Sep 2018 12:25:33 -0400</pubDate>
  1649.        </item>
  1650.        <item>
  1651.            <title>New Verizon survey says more Americans are having a hard time keeping their phones off the injured list</title>
  1652.            <description>
  1653.                <![CDATA[Sports fans rooting for their favorite teams use their phones to make the most of all of the action. A recent Verizon and KRC Research survey discovered that some sports fans have a hard time keeping their devices game-ready. The same survey also found that while Americans love sports, they value their devices more.<br />
  1654. <br />
  1655. Surveying more than 1,000 consumers, the study found that:<br />
  1656. <br />
  1657. ~ The majority (56%) of consumers have broken or lost their phones in 2018, up seven points from 49% in 2016.<br />
  1658. ~ Nearly one in ten consumers have broken, damaged, or lost their phone while attending a sporting event.<br />
  1659. ~ 29% of consumers would rather lose their favorite athlete to another team than lose their phone.<br />
  1660. ~ Eight in ten consumers would rather lose the ability to watch the biggest game of the year than lose their mobile phone.<br />
  1661. <br />
  1662. <a href="https://finance.yahoo.com/news/verizon-survey-says-more-americans-174106120.html" target="_blank">complete article</a>]]>
  1663.            </description>
  1664.            <link>http://www.podcasting-tools.com/blog.htm#2408</link>
  1665.            <guid isPermaLink="false">2408</guid>
  1666.            <pubDate>Tue, 4 Sep 2018 12:22:04 -0400</pubDate>
  1667.        </item>
  1668.        <item>
  1669.            <title>Recording Live Music for Podcasts</title>
  1670.            <description>A short, first-hand experience of recording live music and interviewing musicians in the field. Tips&lt;br /&gt;
  1671. &lt;br /&gt;
  1672. &lt;a href=&quot;https://www.thepodcasthost.com/equipment/recording-live-music-a-basic-field-guide/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  1673.            <link>http://www.podcasting-tools.com/blog.htm#2407</link>
  1674.            <guid isPermaLink="false">2407</guid>
  1675.            <pubDate>Mon, 27 Aug 2018 09:11:53 -0400</pubDate>
  1676.        </item>
  1677.        <item>
  1678.            <title>How Far Has Podcasting Come?</title>
  1679.            <description>Blubrry is a directory of over 530,000 podcasts. According to the company’s CEO Todd Cochrane, 85,000 new shows were created from 2016 to 2017 and 126,000 new shows were created from 2017 to 2018. Of course, many of those shows crash and burn. They fail due to the quality of the content or the host losing interest after realizing it’s just not that easy. Cochrane says the average number of episodes before hosts throw in the towel is three. After three shows, they quit. Cochrane says another factor that plays into hosts quitting is the platform. If a host chooses a platform and that platform does a poor job of promoting the show for the host, nobody will even know it exists.&lt;br /&gt;
  1680. &lt;br /&gt;
  1681. Hernan Lopez, the CEO and Founder of Wondery.com says his research shows that podcast listeners are now dpownloading about 1 billion episodes per month. And those listeners are downloading nearly 15 episodes or podcasts every month.&lt;br /&gt;
  1682. &lt;br /&gt;
  1683. &lt;a href=&quot;https://radioink.com/2018/07/24/how-far-has-podcasting-come/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  1684.            <link>http://www.podcasting-tools.com/blog.htm#2406</link>
  1685.            <guid isPermaLink="false">2406</guid>
  1686.            <pubDate>Fri, 24 Aug 2018 09:09:18 -0400</pubDate>
  1687.        </item>
  1688.        <item>
  1689.            <title>Google and Podcasting</title>
  1690.            <description>Podcasting is a growing medium for marketers to tell a brand’s story. The numbers are astounding, and reflect similar growth in video over the last few years. Recent research by Edison Research shows that 11% more Americans listened to podcasts in 2016 when compared to the prior year. Over 110 million Americans listened to a podcast at least once in 2016, and 67 million Americans listen to at least one podcast a month. Phones and tablets are the preferred device to listen to a podcast with two-thirds being accessed through those devices.&lt;br /&gt;
  1691. &lt;br /&gt;
  1692. If you are marketer, you have to pay attention to podcasting. The phenomenon is only expected to increase as Google moves into the space. Currently around 500,000 active podcasts exists, and Google predicts that number will double in the next few years. Google is paying attention to these statistics and is moving toward incorporating podcasts into search results — much like it does with video where search results are broken down into separate boxes at the top of the screen.&lt;br /&gt;
  1693. &lt;br /&gt;
  1694. &lt;a href=&quot;http://www.smartbrief.com/original/2018/07/marketers-get-ready-googles-podcasting-initiatives&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  1695.            <link>http://www.podcasting-tools.com/blog.htm#2405</link>
  1696.            <guid isPermaLink="false">2405</guid>
  1697.            <pubDate>Wed, 22 Aug 2018 09:08:30 -0400</pubDate>
  1698.        </item>
  1699.        <item>
  1700.            <title>5 Reasons Podcasting Should Be a Part of Your Marketing Playbook</title>
  1701.            <description>How To Make Best Use Of A Podcast&lt;br /&gt;
  1702. &lt;br /&gt;
  1703. Podcast were made famous by MTVs Adam Curry, over a decade ago but after that initial burst of popularity they fell out of favor, said Kent Lewis, president and founder of Anvil Media. &lt;i&gt;In the past few years, though, podcasting has seen incredible resurgence. Research shows consumers value podcasting as a medium for information and entertainment and appreciate brands that utilize the medium.&lt;/i&gt;&lt;br /&gt;
  1704. &lt;i&gt;&lt;/i&gt;&lt;br /&gt;
  1705. &lt;a href=&quot;https://www.cmswire.com/digital-marketing/5-reasons-podcasting-should-be-a-part-of-your-marketing-playbook/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  1706.            <link>http://www.podcasting-tools.com/blog.htm#2404</link>
  1707.            <guid isPermaLink="false">2404</guid>
  1708.            <pubDate>Mon, 20 Aug 2018 09:06:39 -0400</pubDate>
  1709.        </item>
  1710.        <item>
  1711.            <title>4 Practical Ways to Repurpose Podcast Content</title>
  1712.            <description>Podcasting is one of the most effective mediums in the modern world. With a microphone and some free editing software, individuals and businesses can spread their message in the form of on-demand, nternet-based audio shows. Here are four practical ways to repurpose a podcast for maximum engagement.&lt;br /&gt;
  1713. &lt;br /&gt;
  1714. According to stats released in March 2018, over 44 percent of the U.S. population has listened to podcasts. Up to 80 percent of podcast listeners stay tuned for all or most of each episode, averaging a total of seven shows per week. When one looks at the growth of podcasting over the last five years, it has been an explosive upward trend that does not seem to be ending anytime soon. With the incredible popularity of podcasting today, it should come as no shock that businesses are becoming more involved in this growing medium, whether through advertising or creating shows of their own. But those who produce a podcast and stop there are missing some beneficial marketing opportunities. It is possible to repurpose podcast content, extending its reach far beyond the listening audience. &lt;br /&gt;
  1715. &lt;br /&gt;
  1716. &lt;a href=&quot;https://www.business.com/articles/repurposing-podcast-content/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  1717.            <link>http://www.podcasting-tools.com/blog.htm#2403</link>
  1718.            <guid isPermaLink="false">2403</guid>
  1719.            <pubDate>Fri, 17 Aug 2018 09:04:14 -0400</pubDate>
  1720.        </item>
  1721.        <item>
  1722.            <title>Speakers, Monitors and Headphones</title>
  1723.            <description>Monitors are probably the most important audio device in our pursuit of professional sound and audio clarity. To be effective when mixing, studio recording technicians, engineers, sound designers and producers need to be able to hear the sound represented as accurately as possible. Only then can they create a universally listenable production, whether the audience listens through earbuds, stereo speakers or in a car traveling down the highway.&lt;br /&gt;
  1724. &lt;br /&gt;
  1725. &lt;a href=&quot;https://www.thepodcasthost.com/equipment/how-to-monitor-podcast/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  1726.            <link>http://www.podcasting-tools.com/blog.htm#2402</link>
  1727.            <guid isPermaLink="false">2402</guid>
  1728.            <pubDate>Wed, 15 Aug 2018 09:00:33 -0400</pubDate>
  1729.        </item>
  1730.        <item>
  1731.            <title>Podcast Monetization You Have Options</title>
  1732.            <description>If you have a podcast with a captive audience though, then it will be possible to monetise it on some level.&lt;br /&gt;
  1733. &lt;br /&gt;
  1734. There are a few different options available to you. You can try as little or as many of them as you like, though it’s arguably better to focus on fewer and do them well rather than spread yourself too thin.&lt;br /&gt;
  1735. &lt;br /&gt;
  1736. &lt;a href=&quot;https://www.thepodcasthost.com/monetisation/podcast-monetisation/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  1737.            <link>http://www.podcasting-tools.com/blog.htm#2401</link>
  1738.            <guid isPermaLink="false">2401</guid>
  1739.            <pubDate>Mon, 13 Aug 2018 09:57:28 -0400</pubDate>
  1740.        </item>
  1741.        <item>
  1742.            <title>Want To Be Heard? 11 Crucial Tips For Starting A Podcast</title>
  1743.            <description>When it comes to controversial content, podcasts have it in the bag. I do not mean the media genre itself is particularly racey; I am talking about the way we consume it as a culture.&lt;br /&gt;
  1744. &lt;br /&gt;
  1745. Not everyone listens to podcasts; those who do tend to be diehards of the medium while others have never so much as heard one. Oddly enough, it is a fairly even split— with half of American homes listening to podcasts. That dichotomy is not present for many other media styles, but it actually lends a competitive edge to podcasts.&lt;br /&gt;
  1746. &lt;br /&gt;
  1747. Listeners are extremely engaged— which is the ultimate buzzword for anyone marketing anything socially. Unlike social videos, like Facebook in-feed which holds an average watch time of 16.7 seconds, podcast listeners keep listening, with 80% listening to all of the episodes they begin— and thats week after week.&lt;br /&gt;
  1748. &lt;br /&gt;
  1749. &lt;a href=&quot;https://www.forbes.com/sites/paulpotratz/2018/07/12/want-to-be-heard-heres-11-necessary-tips-for-starting-a-podcast/#32adf9a15290&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  1750.            <link>http://www.podcasting-tools.com/blog.htm#2400</link>
  1751.            <guid isPermaLink="false">2400</guid>
  1752.            <pubDate>Fri, 10 Aug 2018 09:51:04 -0400</pubDate>
  1753.        </item>
  1754.        <item>
  1755.            <title>Studio Cable Management for Podcasters</title>
  1756.            <description>An epic journey of studio tidying, cable management, and Lovecraftian Horrors.&lt;br /&gt;
  1757. &lt;br /&gt;
  1758. &lt;a href=&quot;https://www.thepodcasthost.com/equipment/studio-cable-management-for-podcasters/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  1759.            <link>http://www.podcasting-tools.com/blog.htm#2399</link>
  1760.            <guid isPermaLink="false">2399</guid>
  1761.            <pubDate>Wed, 8 Aug 2018 09:49:28 -0400</pubDate>
  1762.        </item>
  1763.        <item>
  1764.            <title>Podcasting for Real Estate: Top Tips to Get Started</title>
  1765.            <description>
  1766.                <![CDATA[Tips for Starting Your Own Podcast<br />
  1767. <br />
  1768. <i>Understand who you are,</i> he says. <i>If you work well with other people and you are willing to work through challenges with a partner, then do it.</i><br />
  1769. If you work better alone, then work alone.<br />
  1770. Expect to encounter a learning curve with where to host your podcast and how to get started.<br />
  1771. Learn how to tell your guests story so the guest is the hero, not you.<br />
  1772. <br />
  1773. <a href="http://rismedia.com/2018/07/12/podcasting-real-estate-top-tips-get-started/" target="_blank">complete article</a>]]>
  1774.            </description>
  1775.            <link>http://www.podcasting-tools.com/blog.htm#2398</link>
  1776.            <guid isPermaLink="false">2398</guid>
  1777.            <pubDate>Mon, 6 Aug 2018 09:44:43 -0400</pubDate>
  1778.        </item>
  1779.        <item>
  1780.            <title>He Helped Podcasting Go Mainstream</title>
  1781.            <description>Dan Franks is the co-founder of Podcast Movement, an annual conference — or the ultimate gathering spot — for anyone interested in or involved with podcasting and the podcast industry. The event is now in its fifth year and takes place next week in Philadelphia. Back in 2014, a few hundred people attended the show. Next week there will be thousands — along with nearly 100 vendors that have something to do with podcasting. We spoke to Dan about the growth of his event, the popularity of podcasting, and what attendees can expect next week.&lt;br /&gt;
  1782. &lt;br /&gt;
  1783. &lt;a href=&quot;https://radioink.com/2018/07/19/he-helped-podcasting-go-mainstream/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  1784.            <link>http://www.podcasting-tools.com/blog.htm#2397</link>
  1785.            <guid isPermaLink="false">2397</guid>
  1786.            <pubDate>Fri, 3 Aug 2018 09:42:19 -0400</pubDate>
  1787.        </item>
  1788.        <item>
  1789.            <title>Podcasts Hit the Books</title>
  1790.            <description>Publishers are seizing on the audio medium known for its eclectic voices and passionate fans; ‘the market for weirdness is untapped’&lt;br /&gt;
  1791. &lt;br /&gt;
  1792. &lt;a href=&quot;https://www.wsj.com/articles/podcasts-hit-the-books-1531747805&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  1793.            <link>http://www.podcasting-tools.com/blog.htm#2396</link>
  1794.            <guid isPermaLink="false">2396</guid>
  1795.            <pubDate>Wed, 1 Aug 2018 09:40:10 -0400</pubDate>
  1796.        </item>
  1797.        <item>
  1798.            <title>How to Create a Podcast Marketing Strategy That Speaks to Your Audience</title>
  1799.            <description>Convince &amp; Convert notes that one-third of Americans ages 25 to 54 listen to podcasts at least monthly. Those podcast fans listen to an average of seven different shows each, meaning that there is space for your branded content to become the next new, engaging entrant in their queue.&lt;br /&gt;
  1800. &lt;br /&gt;
  1801. To capitalize on this opportunity, though, brands must invest significant resources into developing a podcast marketing strategy that aligns with the company’s marketing goals while also building a dedicated audience. &lt;br /&gt;
  1802. &lt;br /&gt;
  1803. &lt;a href=&quot;https://www.skyword.com/contentstandard/marketing/how-to-create-a-podcast-marketing-strategy-that-speaks-to-your-audience/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  1804.            <link>http://www.podcasting-tools.com/blog.htm#2395</link>
  1805.            <guid isPermaLink="false">2395</guid>
  1806.            <pubDate>Mon, 30 Jul 2018 09:38:43 -0400</pubDate>
  1807.        </item>
  1808.        <item>
  1809.            <title>Castbox Blockchain Solution to Monetize Podcasting</title>
  1810.            <description>Podcasting has become a popular media source. The problem is that content creators are not making much money on their work. Castbox has been a leading platform for podcasting. Now the Castbox blockchain platform, Contentbox, may help podcasters make more from their hard work.&lt;br /&gt;
  1811. &lt;br /&gt;
  1812. Podcasting superstars like Joe Rogan have no problem making money from their show. &lt;br /&gt;
  1813. &lt;br /&gt;
  1814. &lt;a href=&quot;https://cryptodisrupt.com/castbox-blockchain-solution-to-monetize-podcasting/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  1815.            <link>http://www.podcasting-tools.com/blog.htm#2394</link>
  1816.            <guid isPermaLink="false">2394</guid>
  1817.            <pubDate>Sat, 28 Jul 2018 12:36:58 -0400</pubDate>
  1818.        </item>
  1819.        <item>
  1820.            <title>Podcasting keeps inching toward measurement standard, but is reluctant to deal with the short-term pain</title>
  1821.            <description>A&amp;nbsp;&amp;nbsp;lack of measurement standards is keeping brand advertising dollars away from podcasting. But its move toward a measurement standard has been fitful because doing so will cause podcast producers short-term pain.&lt;br /&gt;
  1822. &lt;br /&gt;
  1823. Now, nearly half a year after two leading organizations released competing measurement standards, the industry is slowly getting its act together. &lt;br /&gt;
  1824. &lt;br /&gt;
  1825. &lt;a href=&quot;https://digiday.com/media/podcasting-keeps-inching-toward-measurement-standard/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  1826.            <link>http://www.podcasting-tools.com/blog.htm#2393</link>
  1827.            <guid isPermaLink="false">2393</guid>
  1828.            <pubDate>Mon, 16 Jul 2018 09:17:19 -0400</pubDate>
  1829.        </item>
  1830.        <item>
  1831.            <title>Podchaser Inc. Closes on Seed Round, Plans to Shape the Future of Podcasting</title>
  1832.            <description>Podchaser, a podcasting database startup, announced today the completion of a seed round of investment, led by investor Matt Luckett and accompanied by Cornick Capital Ventures, Ed Glasscock, Dave Heath, Kentucky Enterprise Fund, Gill Holland, Rounsavall Investments, and more.&lt;br /&gt;
  1833. &lt;br /&gt;
  1834. The round will be used to build and market Podchaser’s unique features such as custom podcast lists, profile pages for podcast creators and networks, and integrations with existing podcast players.&lt;br /&gt;
  1835. &lt;br /&gt;
  1836. &lt;br /&gt;
  1837. &lt;a href=&quot;https://www.bizjournals.com/louisville/businesswire/press_releases/Kentucky/2018/06/13/20180613005026&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  1838.            <link>http://www.podcasting-tools.com/blog.htm#2392</link>
  1839.            <guid isPermaLink="false">2392</guid>
  1840.            <pubDate>Fri, 13 Jul 2018 09:16:30 -0400</pubDate>
  1841.        </item>
  1842.        <item>
  1843.            <title>Making sense of Googles podcast flip-flop</title>
  1844.            <description>The company famous for flip-flops has just reversed course yet again with the introduction of a new podcast app for Android. Google Podcasts, announced earlier this week, marks the company&apos;s second standalone stab at an Android podcasting service.&lt;br /&gt;
  1845. &lt;br /&gt;
  1846. &lt;a href=&quot;https://www.computerworld.com/article/3281022/android/google-podcasts.html&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  1847.            <link>http://www.podcasting-tools.com/blog.htm#2391</link>
  1848.            <guid isPermaLink="false">2391</guid>
  1849.            <pubDate>Wed, 11 Jul 2018 09:13:44 -0400</pubDate>
  1850.        </item>
  1851.        <item>
  1852.            <title>PwC predicts huge swells in podcasting and subscription video spend over next five years</title>
  1853.            <description>Podcasting, subscription video on demand (SVOD) and interactive gaming will be the fastest-growing sectors in terms media spend in the next five years, a new PwC report suggests.&lt;br /&gt;
  1854. &lt;br /&gt;
  1855. According to the latest PwC Australian Entertainment and Media Outlook, one of the biggest growth areas over the next five years will be podcasting, with an anticipated 85.9% revenue increase.&lt;br /&gt;
  1856. &lt;br /&gt;
  1857. &lt;a href=&quot;https://mumbrella.com.au/pwc-predicts-huge-swells-in-podcasting-and-subscription-video-spend-over-next-five-years-522635&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  1858.            <link>http://www.podcasting-tools.com/blog.htm#2390</link>
  1859.            <guid isPermaLink="false">2390</guid>
  1860.            <pubDate>Mon, 9 Jul 2018 09:13:14 -0400</pubDate>
  1861.        </item>
  1862.        <item>
  1863.            <title>3 Reasons Why Audio Will Conquer Social Media</title>
  1864.            <description>Today, most social media platforms are visual platforms. From static photos to animated GIFs, long form video, short form video, ephemeral content, live videos and also text (because you need to read it), everything is almost visual.&lt;br /&gt;
  1865. &lt;br /&gt;
  1866. But what about audio content?&lt;br /&gt;
  1867. &lt;br /&gt;
  1868. &lt;a href=&quot;https://www.adweek.com/digital/3-reasons-why-audio-will-conquer-social-media/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  1869.            <link>http://www.podcasting-tools.com/blog.htm#2389</link>
  1870.            <guid isPermaLink="false">2389</guid>
  1871.            <pubDate>Mon, 23 Jul 2018 09:10:28 -0400</pubDate>
  1872.        </item>
  1873.        <item>
  1874.            <title>Podcast Metrics Are Still the Wild West—But Networks Are Moving to Change That</title>
  1875.            <description>Podcasts are a burgeoning medium, but when it comes to tracking podcast downloads and listens, it is still a bit of a free-for-all. There is currently no uniform system for accurately gauging a podcasts listenership. A lack of standardization is counterproductive for advertisers because it prevents them from optimally targeting what is otherwise a highly engaged and captive audience.&lt;br /&gt;
  1876. &lt;br /&gt;
  1877. The IAB originally released a set of proposed guidelines for podcast publishers in 2016, and then a second set last December, in a push to better regulate metrics across the industry. Podcast network Wondery has taken it upon itself to become one of the first commercial podcasting company to adopt these standards, hoping other networks and publishers will follow suit, and many have already partially opted in.&lt;br /&gt;
  1878. &lt;br /&gt;
  1879. &lt;a href=&quot;https://www.adweek.com/digital/podcast-metrics-are-still-the-wild-west-but-networks-are-moving-to-change-that/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  1880.            <link>http://www.podcasting-tools.com/blog.htm#2388</link>
  1881.            <guid isPermaLink="false">2388</guid>
  1882.            <pubDate>Tue, 3 Jul 2018 09:08:45 -0400</pubDate>
  1883.        </item>
  1884.        <item>
  1885.            <title>Podcasting is Generating How Much Revenue</title>
  1886.            <description>U.S. podcast advertising captured $314 million in revenue in 2017, a rise of 86 percent over $169 million in 2016, according to the latest IAB/PwC Podcast Advertising Revenue Study for full-year 2017 released by the Interactive Advertising Bureau. The research predicts podcast revenue will surge to $659 million by 2020, a triple-digit 110 percent hike from 2017.&lt;br /&gt;
  1887. &lt;br /&gt;
  1888. &lt;a href=&quot;https://radioink.com/2018/06/11/podcasting-is-generating-how-much-revenue/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  1889.            <link>http://www.podcasting-tools.com/blog.htm#2387</link>
  1890.            <guid isPermaLink="false">2387</guid>
  1891.            <pubDate>Mon, 2 Jul 2018 09:08:03 -0400</pubDate>
  1892.        </item>
  1893.        <item>
  1894.            <title>New study reveals 3.5 million people listen to podcasts in Australia</title>
  1895.            <description>The radio broadcaster partnered with Acast and international research company Ipsos for the new study. It addresses the value of the Australian podcast audience, its motivations for listening and how advertisers can drive brand discovery and create new audience connections.&lt;br /&gt;
  1896. &lt;br /&gt;
  1897. The study revealed that podcasting has become the fastest-growing on-demand audio medium with 3.5 million listeners aged 16-64. That means one in four people in that age bracket consume podcasts. Twenty-one percent of current listeners are listening to more podcasts than they did 12 months ago.&lt;br /&gt;
  1898. &lt;br /&gt;
  1899. The report also shows that 49% of podcast listeners are more likely to influence those around them and have a higher discretional spend on key categories such as retail, travel and entertainment.&lt;br /&gt;
  1900. &lt;br /&gt;
  1901. &lt;a href=&quot;https://mediaweek.com.au/podcasting-intelligence-report-2018-nova/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  1902.            <link>http://www.podcasting-tools.com/blog.htm#2386</link>
  1903.            <guid isPermaLink="false">2386</guid>
  1904.            <pubDate>Fri, 29 Jun 2018 09:04:13 -0400</pubDate>
  1905.        </item>
  1906.        <item>
  1907.            <title>5 Ways To Grow Your Side Podcast Into A Six-Figure Business</title>
  1908.            <description>After all, it clearly requires a fair amount of work and the right recording equipment just to get your podcast up and running. That combination of time and financial investment can be a lot to handle while you still have a regular nine-to-five job keeping you busy.&lt;br /&gt;
  1909. &lt;br /&gt;
  1910. But when done right, podcasting can become a very profitable side business that gives you an excuse to sit down and engage one of your passions. In fact, I recently had the chance to meet with Michael Sacca, the co-host of both Rocketship.fm and This New Economy, a pair of business podcasts that earn he and his co-host over $10,000 a month in side income.&lt;br /&gt;
  1911. &lt;br /&gt;
  1912. &lt;a href=&quot;https://www.forbes.com/sites/ryanrobinson/2018/06/11/grow-podcast-on-the-side/#2d2e51a95104&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  1913.            <link>http://www.podcasting-tools.com/blog.htm#2385</link>
  1914.            <guid isPermaLink="false">2385</guid>
  1915.            <pubDate>Wed, 27 Jun 2018 09:58:24 -0400</pubDate>
  1916.        </item>
  1917.        <item>
  1918.            <title>Podcasting By The Numbers: All About The Folks Tuning Into This Hot Medium</title>
  1919.            <description>Businesses were rushing to go online, building websites like crazy. They didn’t know where this new medium was headed—no one did—but they were quick to tell you that when it all got figured out, they wanted to be in the game, at the starting line, in position to pivot to whatever direction the world wide web was heading.&lt;br /&gt;
  1920. &lt;br /&gt;
  1921. So they built and built and built.&lt;br /&gt;
  1922. &lt;br /&gt;
  1923. People now talk about podcasting the same way. It’s the hot thing in audio. There are now some 525,000 active shows and over 18.5 million episodes.&lt;br /&gt;
  1924. &lt;br /&gt;
  1925. &lt;a href=&quot;https://www.forbes.com/sites/geneely/2018/05/31/podcasting-by-the-numbers-all-about-the-folks-tuning-into-this-hot-medium/#112e5f254915&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  1926.            <link>http://www.podcasting-tools.com/blog.htm#2384</link>
  1927.            <guid isPermaLink="false">2384</guid>
  1928.            <pubDate>Mon, 25 Jun 2018 09:56:49 -0400</pubDate>
  1929.        </item>
  1930.        <item>
  1931.            <title>Marketers Add More Podcasts to the Mix</title>
  1932.            <description>
  1933.                <![CDATA[Total spending on podcast ads rose 86% last year, but the format remains relatively niche.<br />
  1934. <br />
  1935. Marketers are starting to tune in to the growing appetite for podcasting.<br />
  1936. <br />
  1937. While podcasting remains a relatively small market, audio firms have made progress in tapping ad budgets for brand advertising, according to a new report from the Interactive Advertising Bureau and accounting firm PricewaterhouseCoopers LLP.<br />
  1938. <br />
  1939. The report, which was released Monday, said advertisers spent an estimated $313.9 million on podcast ads in 2017, an increase of 86% from about $169.1 million a year earlier.<br />
  1940. <br />
  1941. That is still modest compared with other advertising channels. Marketers will spend about $69.87 billion on TV advertising in the U.S. in 2018, according to estimates from eMarketer. It projects the total U.S. market for digital advertising in 2018 will be about $107.3 billion, with Google and Facebook reeling in an estimated $60.92 billion.<br />
  1942. <br />
  1943. <a href="https://www.wsj.com/articles/marketers-add-more-podcasts-to-the-mix-1528725600" target="_blank">complete article</a>]]>
  1944.            </description>
  1945.            <link>http://www.podcasting-tools.com/blog.htm#2383</link>
  1946.            <guid isPermaLink="false">2383</guid>
  1947.            <pubDate>Sat, 23 Jun 2018 07:54:57 -0400</pubDate>
  1948.        </item>
  1949.        <item>
  1950.            <title>How to Market with a Podcast</title>
  1951.            <description>A podcast is a music or talk program that is made available in digital format for download over the Internet. Media analysts say that podcasts turned the corner in the past year.&lt;br /&gt;
  1952. &lt;br /&gt;
  1953. &lt;a href=&quot;https://www.forbes.com/sites/henrydevries/2018/05/10/how-to-market-with-a-podcast/#e8d8a2e46518&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  1954.            <link>http://www.podcasting-tools.com/blog.htm#2382</link>
  1955.            <guid isPermaLink="false">2382</guid>
  1956.            <pubDate>Wed, 20 Jun 2018 09:49:12 -0400</pubDate>
  1957.        </item>
  1958.        <item>
  1959.            <title>Will podcasting eat radio?</title>
  1960.            <description>Last week saw Edison Research release its latest Podcast Consumer data. It is a good piece of research that is the most quoted data about podcasting. With over ten years of data, it’s also a good tool to help watch trends.&lt;br /&gt;
  1961. &lt;br /&gt;
  1962. As part of ​the data release​, Edison Research published an updated Share of Ear study, which shows the amount of audio that Americans put in their ears. Radio is 58% of all audio (AM/FM/SiriusXM); podcasting is just 4% of the total.&lt;br /&gt;
  1963. &lt;br /&gt;
  1964. &lt;a href=&quot;https://www.radioinfo.com.au/news/will-podcasting-eat-radio&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  1965.            <link>http://www.podcasting-tools.com/blog.htm#2381</link>
  1966.            <guid isPermaLink="false">2381</guid>
  1967.            <pubDate>Mon, 18 Jun 2018 09:47:33 -0400</pubDate>
  1968.        </item>
  1969.        <item>
  1970.            <title>Google is reinventing the way we listen to podcasts</title>
  1971.            <description>Google has developed a new podcast format for search and voice to improve how people access podcasts. The functionality is rolling out on Android via Google Search and Google Assistant now.&lt;br /&gt;
  1972. &lt;br /&gt;
  1973. When using Search, Google results will now show episode lists when you submit a query for a specific podcasts. These can be immediately played from the results page, though you can also tap on the name of a podcast to discover more on a new page.&lt;br /&gt;
  1974. &lt;br /&gt;
  1975. &lt;a href=&quot;https://www.androidauthority.com/google-podcast-858410/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  1976.            <link>http://www.podcasting-tools.com/blog.htm#2380</link>
  1977.            <guid isPermaLink="false">2380</guid>
  1978.            <pubDate>Sat, 16 Jun 2018 09:45:14 -0400</pubDate>
  1979.        </item>
  1980.        <item>
  1981.            <title>How to use a podcast to create smart and usable content</title>
  1982.            <description>
  1983.                <![CDATA[The more podcast interviews you do, the more credibility and authority will be built around your brand. This, in turn, provides more opportunity to use that authority in your search engine optimization (SEO) and marketing efforts.<br />
  1984. <br />
  1985. Using reviews<br />
  1986. Show notes, reviews and links from the podcast sites typically include your name. That means when people search for your name, your pages should appear in search result pages.<br />
  1987. <br />
  1988. This gives you higher authority and reinforces your personal branding,&nbsp;&nbsp;which helps when you’re trying to rank higher in the search engines.<br />
  1989. <br />
  1990. It also helps you become a successful marketer and leader in your niche. <br />
  1991. <br />
  1992. <a href="https://searchengineland.com/how-to-use-a-podcast-to-create-smart-and-usable-content-296881" target="_blank">complete article</a>]]>
  1993.            </description>
  1994.            <link>http://www.podcasting-tools.com/blog.htm#2379</link>
  1995.            <guid isPermaLink="false">2379</guid>
  1996.            <pubDate>Thu, 14 Jun 2018 09:41:40 -0400</pubDate>
  1997.        </item>
  1998.        <item>
  1999.            <title>Resources for people interested in podcasting</title>
  2000.            <description>For the past few years, podcasts have grown increasingly more popular among audiences.&lt;br /&gt;
  2001. &lt;br /&gt;
  2002. Radio organizations such as NPR have been adapting to the changing industry and adding new shows, while other media organizations such as the New York Times have taken the opportunity to develop new content for this medium.&lt;br /&gt;
  2003. &lt;br /&gt;
  2004. &lt;a href=&quot;https://ijnet.org/en/blog/resources-people-interested-podcasting&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  2005.            <link>http://www.podcasting-tools.com/blog.htm#2378</link>
  2006.            <guid isPermaLink="false">2378</guid>
  2007.            <pubDate>Tue, 12 Jun 2018 09:40:15 -0400</pubDate>
  2008.        </item>
  2009.        <item>
  2010.            <title>10 DIY Podcasting Tips</title>
  2011.            <description>When Angela Ledgerwood launched Lit Up, her popular podcast about books, writers, and all things literary, she already had a lot going for her. She had experience interviewing celebrities, politicians, and other high-profile figures for print through her day-job as a magazine writer, and she even had some broadcasting experience as a guest on the magazines radio show. &lt;br /&gt;
  2012. &lt;br /&gt;
  2013. &lt;a href=&quot;https://www.bustle.com/p/10-diy-podcasting-tips-from-self-made-podcaster-angela-ledgerwood-9078400&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  2014.            <link>http://www.podcasting-tools.com/blog.htm#2377</link>
  2015.            <guid isPermaLink="false">2377</guid>
  2016.            <pubDate>Sun, 10 Jun 2018 09:38:54 -0400</pubDate>
  2017.        </item>
  2018.        <item>
  2019.            <title>Reaching The Unreachable Audience With Podcast Advertising</title>
  2020.            <description>According to The Wharton University of Pennsylvania and Hearts &amp; Science’s latest report, &lt;i&gt;unreachables &lt;/i&gt;are made up by a growing audience of millennials and Gen Xers who simply are not tracked by today’s standard of TV and can not be evaluated for marketing efforts. Per the report, they have a mobile-first mentality and adapt quickly to the latest technologies, such as smart speakers, over-the-top content (OTT) platforms and wearables. This group tends to gravitate towards streaming, on-demand programming and self-curated content.&lt;br /&gt;
  2021. &lt;br /&gt;
  2022. &lt;a href=&quot;https://www.forbes.com/sites/forbesagencycouncil/2018/05/17/reaching-the-unreachable-audience-with-podcast-advertising/#7a983a12feb0&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  2023.            <link>http://www.podcasting-tools.com/blog.htm#2376</link>
  2024.            <guid isPermaLink="false">2376</guid>
  2025.            <pubDate>Fri, 8 Jun 2018 09:34:12 -0400</pubDate>
  2026.        </item>
  2027.        <item>
  2028.            <title>The 4 Ps of podcasting: How to turn your idea into an audio hit</title>
  2029.            <description>The Empire podcast only started in 2012, but its popularity has soared over the past few years, and now receives between 30 and 50 thousand downloads for each episode.&lt;br /&gt;
  2030. &lt;br /&gt;
  2031. Each week, Empire writers review films, discuss the latest movie news and interview special guests within the industry, producing one of the world&apos;s biggest movie podcasts.&lt;br /&gt;
  2032. &lt;br /&gt;
  2033. With a small team, the news outlet has been able to monetise the audio show in a saturated market. &lt;br /&gt;
  2034. &lt;br /&gt;
  2035. &lt;a href=&quot;https://www.journalism.co.uk/news/the-4-p-s-of-podcasting-how-to-turn-your-idea-into-an-audio-hit/s2/a721637/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  2036.            <link>http://www.podcasting-tools.com/blog.htm#2375</link>
  2037.            <guid isPermaLink="false">2375</guid>
  2038.            <pubDate>Wed, 6 Jun 2018 09:33:24 -0400</pubDate>
  2039.        </item>
  2040.        <item>
  2041.            <title>Examining Canadas Podcast Landscape</title>
  2042.            <description>Podcasting is becoming a mainstay in consumer media time in Canada, and brands are looking to better understand the opportunities in this emerging category.&lt;br /&gt;
  2043. &lt;br /&gt;
  2044. About a quarter of consumers in Canada listen to podcasts at least monthly, led by millennials, who overindex in podcast consumption. These listeners are a committed audience, tuning in to an average of five podcasts weekly, and the majority are likely to listen to the entire episode.&lt;br /&gt;
  2045. &lt;br /&gt;
  2046. &lt;a href=&quot;https://www.emarketer.com/content/examining-canada-s-podcast-landscape&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  2047.            <link>http://www.podcasting-tools.com/blog.htm#2374</link>
  2048.            <guid isPermaLink="false">2374</guid>
  2049.            <pubDate>Mon, 4 Jun 2018 09:27:55 -0400</pubDate>
  2050.        </item>
  2051.        <item>
  2052.            <title>Is Podcast Marketing Right For Your Business?</title>
  2053.            <description>Radio advertising in the US is expected to remain relatively flat through 2021, but podcast adverting spending is expected to double during this same period. Podcasts continue to gain popularity due to the global proliferation of smartphones. These seemingly essential devices are most popular with the 18-34 year old demographic that makes up 44% of the global podcasting audience. &lt;br /&gt;
  2054. &lt;br /&gt;
  2055. &lt;a href=&quot;https://www.forbes.com/sites/kateharrison/2018/05/16/is-podcast-marketing-right-for-your-business/#a6d022669421&quot;&gt;complete article&lt;/a&gt;</description>
  2056.            <link>http://www.podcasting-tools.com/blog.htm#2373</link>
  2057.            <guid isPermaLink="false">2373</guid>
  2058.            <pubDate>Sat, 2 Jun 2018 09:25:39 -0400</pubDate>
  2059.        </item>
  2060.        <item>
  2061.            <title>EFF Wins Final Victory Over Podcasting Patent</title>
  2062.            <description>EFF challenged the podcasting patent at the Patent Office in October 2013. We won that proceeding, and it was affirmed on appeal. Today, the Supreme Court rejected Personal Audio’s petition for review. The case is finally over.&lt;br /&gt;
  2063. &lt;br /&gt;
  2064. &lt;a href=&quot;https://www.eff.org/deeplinks/2018/05/eff-wins-final-victory-over-podcasting-patent&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  2065.            <link>http://www.podcasting-tools.com/blog.htm#2372</link>
  2066.            <guid isPermaLink="false">2372</guid>
  2067.            <pubDate>Wed, 30 May 2018 09:22:54 -0400</pubDate>
  2068.        </item>
  2069.        <item>
  2070.            <title>Podcast Augments The Radio Star, Nielsen Finds Medium Still Tops Weekly Reach</title>
  2071.            <description>Audio media -- both conventional radio broadcasting and digital formats, including podcasting -- remains one of the most pervasive forms of media used by Americans, according to Nielsens just-released &lt;i&gt;Audio Today Report&lt;/i&gt;.&lt;br /&gt;
  2072. &lt;br /&gt;
  2073. In terms of weekly reach, radio actually ranks the highest among the major media tracked by Nielsen, reaching 93% of the adult population, vs. only 88% for TV, 83% for smartphones, 50% for computers, 47% for TV-connected devices, and 37% for tablets.&lt;br /&gt;
  2074. &lt;br /&gt;
  2075. Put another way, the report estimates that radio reaches 270 million Americans (6+) each week.&lt;br /&gt;
  2076. &lt;br /&gt;
  2077. &lt;a href=&quot;https://www.mediapost.com/publications/article/317179/podcast-augments-the-radio-star-nielsen-finds-med.html&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  2078.            <link>http://www.podcasting-tools.com/blog.htm#2371</link>
  2079.            <guid isPermaLink="false">2371</guid>
  2080.            <pubDate>Mon, 28 May 2018 09:24:57 -0400</pubDate>
  2081.        </item>
  2082.        <item>
  2083.            <title>Five Processing Considerations to Keep in Mind</title>
  2084.            <description>The technology of audio processing now encompasses a wide range of types developed to suit the various transmission platforms available to broadcasters. Mike Erickson, systems and support engineer and all-around hands-on processing guru at Wheatstone Corp., breaks these choices down into what are basically five categories: AM broadcasting, FM broadcasting, HD broadcasting, web streaming and podcasting.&lt;br /&gt;
  2085. &lt;br /&gt;
  2086. &lt;a href=&quot;https://www.radioworld.com/tech-and-gear/five-processing-considerations-to-keep-in-mind&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  2087.            <link>http://www.podcasting-tools.com/blog.htm#2370</link>
  2088.            <guid isPermaLink="false">2370</guid>
  2089.            <pubDate>Fri, 25 May 2018 09:22:54 -0400</pubDate>
  2090.        </item>
  2091.        <item>
  2092.            <title>How to Be Featured on a Podcast in Your Industry</title>
  2093.            <description>The podcast industry is a booming one. A decade ago, podcasts were a niche addition to your audio library on your mobile device. However, the number of people who regularly listen to podcasts has increased dramatically, especially in the past five years.&lt;br /&gt;
  2094. &lt;br /&gt;
  2095. According to Edison Research, an estimated 36 percent (98 million) of Americans more than 12 years of age said they have listened to a podcast before in 2016. Additionally, the same report added that an estimated 21 percent (57 million) of Americans over 12 listen to podcasts on at least a monthly basis.&lt;br /&gt;
  2096. &lt;br /&gt;
  2097. &lt;a href=&quot;https://www.businessnewsdaily.com/10653-become-podcast-famous-in-your-industry.html&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  2098.            <link>http://www.podcasting-tools.com/blog.htm#2369</link>
  2099.            <guid isPermaLink="false">2369</guid>
  2100.            <pubDate>Wed, 23 May 2018 09:21:41 -0400</pubDate>
  2101.        </item>
  2102.        <item>
  2103.            <title>Podomatic sees growth in podcasting</title>
  2104.            <description>Podcast hosting platform, Podomatic, sees growth in podcasts created by independent podcasters.&lt;br /&gt;
  2105. &lt;br /&gt;
  2106. The growth in podcasting is attributed to several reasons:&lt;br /&gt;
  2107. &lt;br /&gt;
  2108. For one, podcasts are growing in importance. More listeners are interested in podcasts.&lt;br /&gt;
  2109. &lt;br /&gt;
  2110. &lt;a href=&quot;https://www.prnewswire.com/news-releases/podomatic-sees-growth-in-podcasting-300615607.html&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  2111.            <link>http://www.podcasting-tools.com/blog.htm#2368</link>
  2112.            <guid isPermaLink="false">2368</guid>
  2113.            <pubDate>Mon, 21 May 2018 09:18:40 -0400</pubDate>
  2114.        </item>
  2115.        <item>
  2116.            <title>Nielsen Podcasting Insights: A Marketers Guide to Podcasting–How Avid Podcasters Influence Purchasing Patterns</title>
  2117.            <description>A lot can change in a year, and podcasts are a perfect example of this. The medium saw a significant growth in engagement from 2016 to 2017. As a result, podcasts are becoming a darling of advertisers, as well as a trusted source for brands looking to reach consumers. But are podcasts driving results?&lt;br /&gt;
  2118. &lt;br /&gt;
  2119. The report also looks at three new product categories from Nielsen’s Fanlinks Survey: Juice, Milk, and Cereal. These are mainstream products that nearly all U.S. consumers buy on a frequent basis, just the kind of brand-level advertisers that the medium of podcasting needs to attract! The report also looks at the increasing role of smartphones in podcast usage along with a summary of Nielsen’s brand lift studies conducted specifically for podcast networks. Nielsens Media lab also looked at podcast increase in purchase intent for a variety of advertisers, including personal care, financial services, and recruitment sectors.&lt;br /&gt;
  2120. &lt;br /&gt;
  2121. &lt;a href=&quot;http://www.adotas.com/2018/03/nielsen-podcasting-insights-marketers-guide-podcasting-avid-podcasters-influence-purchasing-patterns/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  2122.            <link>http://www.podcasting-tools.com/blog.htm#2367</link>
  2123.            <guid isPermaLink="false">2367</guid>
  2124.            <pubDate>Fri, 18 May 2018 09:11:59 -0400</pubDate>
  2125.        </item>
  2126.        <item>
  2127.            <title>The power of podcasting: SEO keyword angles</title>
  2128.            <description>Once you are booked on a podcast, brush up on the host’s website, bio and about page.&lt;br /&gt;
  2129. &lt;br /&gt;
  2130. Listen to recent podcast episodes so you can get a feel for the types of questions being asked, learn a little bit about the host and ask about audience demographics. You have an opportunity to speak with someone who is going to listen to you for 20 or 30 minutes of their time — you must make an impression!&lt;br /&gt;
  2131. &lt;br /&gt;
  2132. Before the podcast interview, the host or one of their representatives will typically contact you to chat about what they want to cover on the podcast. If they don’t reach out to you, you should contact them and ask if you can schedule a time to talk about what they would like to discuss on the show.&lt;br /&gt;
  2133. &lt;br /&gt;
  2134. &lt;a href=&quot;https://searchengineland.com/the-power-of-podcasting-seo-keyword-angles-295419&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  2135.            <link>http://www.podcasting-tools.com/blog.htm#2366</link>
  2136.            <guid isPermaLink="false">2366</guid>
  2137.            <pubDate>Wed, 16 May 2018 09:10:45 -0400</pubDate>
  2138.        </item>
  2139.        <item>
  2140.            <title>How to Introduce Podcasting to the Journalism Classroom</title>
  2141.            <description>I love new trends in broadcasting, and nothing is hotter today than podcasting, those episodic audio or video programs available for download by an audience.&lt;br /&gt;
  2142. &lt;br /&gt;
  2143. Despite terrestrial radios consistent hold on listeners, podcasting has seen an ever-present increase of listeners with 21-24 percent growth year-over-year. Can you believe the largest growth is coming from the age 18-34 demographic?&lt;br /&gt;
  2144. &lt;br /&gt;
  2145. When we see a media gaining ground in culture, it is the right moment to invest a staff’s time and resources into becoming prolific in that medium, and that’s what we have done at Ritenour High School to build students skills and their confidence as journalists.&lt;br /&gt;
  2146. &lt;br /&gt;
  2147. &lt;a href=&quot;http://mediashift.org/2018/03/introduce-podcasting-journalism-classroom/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  2148.            <link>http://www.podcasting-tools.com/blog.htm#2365</link>
  2149.            <guid isPermaLink="false">2365</guid>
  2150.            <pubDate>Mon, 14 May 2018 09:09:41 -0400</pubDate>
  2151.        </item>
  2152.        <item>
  2153.            <title>Netflix For Podcasts Looks Doubtful Despite Steadily Growing Listenership</title>
  2154.            <description>We are in a golden age for podcasts. Nowadays listeners can choose among a seemingly infinite variety of quality, professionally produced podcasts that cater to every interest imaginable. The latest market research says that listenership has reached true mainstream media levels. Serious corporate and venture money is flooding the space. But are those investors going to see a return, and will the golden age continue?&lt;br /&gt;
  2155. &lt;br /&gt;
  2156. Earlier this month, Edison Research and Triton Digital released their annual Infinite Dial research study, a highly regarded and influential resource for everyone in the digital audio market. &lt;br /&gt;
  2157. &lt;br /&gt;
  2158. &lt;a href=&quot;https://www.forbes.com/sites/billrosenblatt/2018/03/23/podcast-listenership-continues-to-grow-but-revenue-growth-may-be-challenging/#786a1d555715&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  2159.            <link>http://www.podcasting-tools.com/blog.htm#2364</link>
  2160.            <guid isPermaLink="false">2364</guid>
  2161.            <pubDate>Sat, 12 May 2018 09:07:07 -0400</pubDate>
  2162.        </item>
  2163.        <item>
  2164.            <title>Podcastings New World: Groupies, Stage Fright and Sold-Out Shows</title>
  2165.            <description>The most popular podcasts now draw millions of listeners, and their hosts and producers are capitalizing on that connection by taking their shows on the road.&lt;br /&gt;
  2166. &lt;br /&gt;
  2167. &lt;a href=&quot;https://www.wsj.com/articles/podcastings-new-world-groupies-stage-fright-and-sold-out-shows-1523279876&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  2168.            <link>http://www.podcasting-tools.com/blog.htm#2363</link>
  2169.            <guid isPermaLink="false">2363</guid>
  2170.            <pubDate>Thu, 10 May 2018 09:00:14 -0400</pubDate>
  2171.        </item>
  2172.        <item>
  2173.            <title>Is Creating Your Own Podcast Actually Worth It?</title>
  2174.            <description>Podcasting is growing fast, and you can get in easily: There’s minimal equipment to buy, no gatekeepers to hold you back or complicated software to learn, no $200-million budgets necessary. A mere $200 will suffice if you have an interesting idea for a show and a quick wit, if you work hard and keep your expectations low.&lt;br /&gt;
  2175. &lt;br /&gt;
  2176. &lt;a href=&quot;https://www.wsj.com/articles/is-creating-your-own-podcast-actually-worth-it-1519320018&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  2177.            <link>http://www.podcasting-tools.com/blog.htm#2362</link>
  2178.            <guid isPermaLink="false">2362</guid>
  2179.            <pubDate>Tue, 8 May 2018 09:00:00 -0400</pubDate>
  2180.        </item>
  2181.        <item>
  2182.            <title>Best Microphones for Podcasting</title>
  2183.            <description>Whether you are a beginner starting from scratch or a current podcaster looking to upgrade their gear, yo will find something for you on our list of some of the best podcast microphones on the market.&lt;br /&gt;
  2184. &lt;br /&gt;
  2185. &lt;a href=&quot;https://www.adorama.com/alc/best-microphones-for-podcasting&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  2186.            <link>http://www.podcasting-tools.com/blog.htm#2361</link>
  2187.            <guid isPermaLink="false">2361</guid>
  2188.            <pubDate>Sun, 6 May 2018 09:00:00 -0400</pubDate>
  2189.        </item>
  2190.        <item>
  2191.            <title>Branded Podcasts Are The Ads People Actually Want To Listen To</title>
  2192.            <description>Podcasts are becoming big business not only for creators, but for advertisers. Podcast advertising is on track to hit more than $220 million in 2017, up 85% from 2016. And now that Apple Podcasts is delivering analytics on listeners, advertisers can rest assured that listeners are paying attention. NPR says it’s found that 75% of listeners took action on a sponsored message.&lt;br /&gt;
  2193. &lt;br /&gt;
  2194. Midroll, the podcast content company owned by radio and TV operator The E.W. Scripps Co., has collected their own survey data and found that podcast listeners make it through about 90% of a given episode, and relatively few are skipping through ads. To make sure that listeners are truly engaged, though, more companies are turning to branded podcasts, full series produced to amplify a brand’s story, and find an audience of like-minded folks delivered free to consumers. &lt;br /&gt;
  2195. &lt;br /&gt;
  2196. &lt;a href=&quot;https://www.fastcompany.com/40533210/branded-podcasts-are-the-ads-people-actually-want-to-listen-to&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  2197.            <link>http://www.podcasting-tools.com/blog.htm#2360</link>
  2198.            <guid isPermaLink="false">2360</guid>
  2199.            <pubDate>Fri, 4 May 2018 09:54:00 -0400</pubDate>
  2200.        </item>
  2201.        <item>
  2202.            <title>How to Start Your Own Podcast</title>
  2203.            <description>The podcast industry has not slowed down since it became massively popular several years ago. Unlike radio, this online form of audio broadcasting allows listeners from all around the world to tune in to or download thousands of podcasts with just their computer, mobile application, or portable media player. At the same time, it gives thousands of podcasters the opportunity to speak their mind about anything under the sun, gain a sizeable audience, and possibly earn a couple of bucks on the side.&lt;br /&gt;
  2204. &lt;br /&gt;
  2205. &lt;a href=&quot;https://www.adorama.com/alc/how-to-start-your-own-podcast&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  2206.            <link>http://www.podcasting-tools.com/blog.htm#2359</link>
  2207.            <guid isPermaLink="false">2359</guid>
  2208.            <pubDate>Wed, 2 May 2018 09:00:00 -0400</pubDate>
  2209.        </item>
  2210.        <item>
  2211.            <title>Podcasts: The new audio frontier</title>
  2212.            <description>The podcast playground has matured into a serious business over the last 12 months. From Nine to News Corp, Pedestrian to Mamamia, and Southern Cross Austereo to Nova, media companies are throwing their hats in the ring, chasing the next hot medium and the ad dollars it promises.&lt;br /&gt;
  2213. &lt;br /&gt;
  2214. &lt;a href=&quot;http://www.adnews.com.au/news/podcasts-the-new-audio-frontier&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  2215.            <link>http://www.podcasting-tools.com/blog.htm#2358</link>
  2216.            <guid isPermaLink="false">2358</guid>
  2217.            <pubDate>Mon, 30 Apr 2018 09:00:43 -0400</pubDate>
  2218.        </item>
  2219.        <item>
  2220.            <title>5 Podcast Pluses for E-Commerce SMBs</title>
  2221.            <description>Podcasting is one of the hottest media trends in the last several years. Almost everyone, it seems, has a podcast these days. Should e-commerce business owners jump on this bandwagon? Can podcasting really boost the bottom line?&lt;br /&gt;
  2222. &lt;br /&gt;
  2223. If you do decide to make a podcast, do your best to make it exceptional. That means having good audio quality, excellent content, a unique voice, and a strong sense of audience and purpose.&lt;br /&gt;
  2224. &lt;br /&gt;
  2225. &lt;a href=&quot;https://www.ecommercetimes.com/story/85169.html&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  2226.            <link>http://www.podcasting-tools.com/blog.htm#2357</link>
  2227.            <guid isPermaLink="false">2357</guid>
  2228.            <pubDate>Sat, 28 Apr 2018 09:00:00 -0400</pubDate>
  2229.        </item>
  2230.        <item>
  2231.            <title>Eight Questions To Ask Yourself Before Starting A Podcast</title>
  2232.            <description>It seems there is a podcast for every professional interest out there, from broad topics like entrepreneurship and career advancement to niche subjects like agile development and software as a service. With 67 million Americans tuning into podcasts each month, theres a growing potential to reach your customers through this medium.&lt;br /&gt;
  2233. &lt;br /&gt;
  2234. With a decent microphone, audio editing software and a solid set of topics, just about anyone can start creating and distributing their own podcast. &lt;br /&gt;
  2235. &lt;br /&gt;
  2236. &lt;a href=&quot;https://www.forbes.com/sites/forbesagencycouncil/2018/02/21/eight-questions-to-ask-yourself-before-starting-a-podcast/#12a417935782&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  2237.            <link>http://www.podcasting-tools.com/blog.htm#2356</link>
  2238.            <guid isPermaLink="false">2356</guid>
  2239.            <pubDate>Thu, 26 Apr 2018 09:59:39 -0400</pubDate>
  2240.        </item>
  2241.        <item>
  2242.            <title>Getting a Bigger Slice of the Pie for Podcasts</title>
  2243.            <description>Webster noted that these are some clear indications that one of the primary places where podcasting will claim its share is from AM/FM radio. He also compared how these people talk about radio versus how they talk about podcasts. &lt;br /&gt;
  2244. &lt;br /&gt;
  2245. &lt;a href=&quot;https://www.radioworld.com/news-and-business/getting-a-bigger-slice-of-the-pie-for-podcasts&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  2246.            <link>http://www.podcasting-tools.com/blog.htm#2355</link>
  2247.            <guid isPermaLink="false">2355</guid>
  2248.            <pubDate>Tue, 24 Apr 2018 09:00:00 -0400</pubDate>
  2249.        </item>
  2250.        <item>
  2251.            <title>Technology, Podcasting, Authenticity Celebrated at PubTechConnect</title>
  2252.            <description>Podcasts and collaborative audio projects are becoming more prevalent in the classroom, thanks to technology that is constantly improving and the proliferation of smartphones and other mobile devices. Kids are learning on the go, and these evolving opportunities must meet them where they live—on the devices that are always at their fingertips.&lt;br /&gt;
  2253. &lt;br /&gt;
  2254. &lt;a href=&quot;https://www.publishersweekly.com/pw/by-topic/industry-news/trade-shows-events/article/76233-technology-podcasting-authenticity-celebrated-at-pubtechconnect.html&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  2255.            <link>http://www.podcasting-tools.com/blog.htm#2354</link>
  2256.            <guid isPermaLink="false">2354</guid>
  2257.            <pubDate>Sun, 22 Apr 2018 09:00:00 -0400</pubDate>
  2258.        </item>
  2259.        <item>
  2260.            <title>Are your students podcasting yet?</title>
  2261.            <description>From products to process to ideas, here&apos;s all you need to bring podcasting into your classroom&lt;br /&gt;
  2262. &lt;br /&gt;
  2263. Podcasts and collaborative audio projects are becoming more prevalent in the classroom, thanks to technology that is constantly improving and the proliferation of smartphones and other mobile devices. Kids are learning on the go, and these evolving opportunities must meet them where they live—on the devices that are always at their fingertips.&lt;br /&gt;
  2264. &lt;br /&gt;
  2265. &lt;a href=&quot;https://www.eschoolnews.com/2018/03/14/are-your-students-podcasting-yet/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  2266.            <link>http://www.podcasting-tools.com/blog.htm#2353</link>
  2267.            <guid isPermaLink="false">2353</guid>
  2268.            <pubDate>Fri, 20 Apr 2018 09:00:00 -0400</pubDate>
  2269.        </item>
  2270.        <item>
  2271.            <title>Pros &amp; Cons of including podcasts to your content marketing strategy in 2018</title>
  2272.            <description>Gone are the days when broadcast radio and television were the only means marketers used to reach out to their audiences. Today, podcasting has gradually developed into a new platform for storytelling.&lt;br /&gt;
  2273. &lt;br /&gt;
  2274. An average user spends more than 20 minutes in listening to a podcast. This is one of the most influential motives to incorporate podcasting as part of your content marketing approach. It gives you the prospect of developing a deep relationship with your main audience.&lt;br /&gt;
  2275. &lt;br /&gt;
  2276. &lt;a href=&quot;https://customerthink.com/pros-cons-of-including-podcasts-to-your-content-marketing-strategy-in-2018/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  2277.            <link>http://www.podcasting-tools.com/blog.htm#2352</link>
  2278.            <guid isPermaLink="false">2352</guid>
  2279.            <pubDate>Wed, 18 Apr 2018 09:00:00 -0400</pubDate>
  2280.        </item>
  2281.        <item>
  2282.            <title>Podcasts On Multiple Platforms</title>
  2283.            <description>More than a few podcasts originate as live shows before being adapted for the Internet. Some are produced live, then digitized into podcast format. Others start live, then move into a studio where they are produced as episodic podcasts.&lt;br /&gt;
  2284. &lt;br /&gt;
  2285. You may know about The Moth, a live audience, stand-up, notes-free, true personal story-telling program featuring everyday folks, sometimes celebrities, whose tales are worth sharing. The Moth was born in the Deep South, on a screened-in patio (hence the moths), where friends would gather to exchange stories and entertain each other.&lt;br /&gt;
  2286. &lt;br /&gt;
  2287. It morphed into a staged production, became a hot ticket in New York, then begat the very popular public radio show, The Moth Radio Hour&lt;br /&gt;
  2288. &lt;br /&gt;
  2289. &lt;a href=&quot;http://smdp.com/culture-watch-podcasts-on-multiple-platforms/164922&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  2290.            <link>http://www.podcasting-tools.com/blog.htm#2351</link>
  2291.            <guid isPermaLink="false">2351</guid>
  2292.            <pubDate>Mon, 16 Apr 2018 09:00:00 -0400</pubDate>
  2293.        </item>
  2294.        <item>
  2295.            <title>Ad spend triples as media agencies back podcasts</title>
  2296.            <description>Podcast fanfare has shifted media buyer behaviour as agencies act on the trend and triple spend in audio streaming advertising.&lt;br /&gt;
  2297. &lt;br /&gt;
  2298. According to the latest IAB Australia’s Audio Advertising State of the Nation research, the number of media agencies using podcast advertising regularly has nearly tripled in the last year.&lt;br /&gt;
  2299. &lt;br /&gt;
  2300. Interest in podcasts rapidly swelled last year as publishers, brands and radio networks jumped into podcasting with both feet. From monetisation advancements, such as dynamic ad insertion, to creating bespoke sponsored podcasts, the hype has been at an all time high for some time.&lt;br /&gt;
  2301. &lt;br /&gt;
  2302. &lt;a href=&quot;http://www.adnews.com.au/news/ad-spend-triples-as-media-agencies-back-podcasts#1Cy3VVSIxyfO7Tdi.99&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;&lt;br /&gt;</description>
  2303.            <link>http://www.podcasting-tools.com/blog.htm#2350</link>
  2304.            <guid isPermaLink="false">2350</guid>
  2305.            <pubDate>Sat, 14 Apr 2018 09:00:00 -0400</pubDate>
  2306.        </item>
  2307.        <item>
  2308.            <title>The rise of voice technologies means new opportunities for podcasting</title>
  2309.            <description>In its Smart Audio Report early this year, NPR and Edison Research found that one in six Americans own at least one voice-activated smart speaker, up a whopping 128 percent over last year. So it’s no surprise then that as the popularity of voice assistants soars, podcasting is getting a boost in its already meteoric rise.&lt;br /&gt;
  2310. &lt;br /&gt;
  2311. &lt;a href=&quot;https://martechtoday.com/the-rise-of-voice-technologies-means-new-opportunities-for-podcasting-211905&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  2312.            <link>http://www.podcasting-tools.com/blog.htm#2349</link>
  2313.            <guid isPermaLink="false">2349</guid>
  2314.            <pubDate>Thu, 12 Apr 2018 09:00:57 -0400</pubDate>
  2315.        </item>
  2316.        <item>
  2317.            <title>Everything You Need To Know To Start Your Own Podcast, According To The ProsX</title>
  2318.            <description>We are in the midst of a podcast revolution. From journalistic storytelling like 99% Invisible and Serial to interview-style shows like The Jordan Harbinger Show, podcasting is more popular than ever.&lt;br /&gt;
  2319. &lt;br /&gt;
  2320. &lt;a href=&quot;https://www.forbes.com/sites/jonlevy/2018/02/28/everything-you-need-to-know-to-start-your-own-podcast-according-to-the-pros/#3e2acbd4792e&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  2321.            <link>http://www.podcasting-tools.com/blog.htm#2348</link>
  2322.            <guid isPermaLink="false">2348</guid>
  2323.            <pubDate>Tue, 10 Apr 2018 09:00:00 -0400</pubDate>
  2324.        </item>
  2325.        <item>
  2326.            <title>The Power Of Podcasting To Fight The Patriarchy</title>
  2327.            <description>Like much of media, podcasting is dominated by male voices. Although women make up nearly half of all podcast listeners, the vast majority of podcasts are led by men. As of this writing, only 21 of the top 100 podcasts on iTunes are hosted by women, and nine have women co-hosts.&lt;br /&gt;
  2328. &lt;br /&gt;
  2329. &lt;a href=&quot;https://www.forbes.com/sites/carriekerpen/2018/03/13/the-power-of-podcasting-to-fight-the-patriarchy/#51cad08e6b94&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  2330.            <link>http://www.podcasting-tools.com/blog.htm#2347</link>
  2331.            <guid isPermaLink="false">2347</guid>
  2332.            <pubDate>Sun, 8 Apr 2018 09:00:00 -0400</pubDate>
  2333.        </item>
  2334.        <item>
  2335.            <title>Advertisers Were Slow to Embrace the Web, and They Are Doing It Again With Podcasts</title>
  2336.            <description>There are some striking similarities between the internet 20 years ago and podcasting today. In 1997, there were 70 million internet users worldwide. Today, there are 67 million monthly podcast listeners. In 1997, $906 million was spent on internet advertising. Today, $243 million is spent on podcast advertising, which is expected to double by 2020. What ties these parallel storylines together? Measurement.&lt;br /&gt;
  2337. &lt;br /&gt;
  2338. The internet as it was and podcasting as it is have met similar crossroads. Both mediums grew at an unexpected, if not unprecedented pace, and where there’s an audience, there’s a buck to be made. Advertisers sought to capitalize on those opportunities, reaching new captive audiences, but there was a lag between audience growth and the advertising dollars that eventually came.&lt;br /&gt;
  2339. &lt;br /&gt;
  2340. &lt;a href=&quot;http://www.adweek.com/brand-marketing/advertisers-were-slow-to-embrace-the-web-and-theyre-doing-it-again-with-podcasts/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  2341.            <link>http://www.podcasting-tools.com/blog.htm#2346</link>
  2342.            <guid isPermaLink="false">2346</guid>
  2343.            <pubDate>Fri, 6 Apr 2018 09:12:55 -0400</pubDate>
  2344.        </item>
  2345.        <item>
  2346.            <title>Explain the Content of Podcasts, Not the Technology</title>
  2347.            <description>One sure sign that NAB is right around the corner is the release by Edison Research and Triton Digital of the latest edition of Infinite Dial. The report is always crammed with the latest insights on consumer behaviors as they relate to media and technology in America. You can bet it will be discussed and dissected at length in Las Vegas next month.&lt;br /&gt;
  2348. &lt;br /&gt;
  2349. This year, the highlights of the report were presented by Edison’s Senior Vice President Tom Webster during a one-hour Facebook Live broadcast on March 8. The focus was podcastings share of speech.&lt;br /&gt;
  2350. &lt;br /&gt;
  2351. &lt;a href=&quot;https://www.radioworld.com/news-and-business/explain-the-content-of-podcasts-not-the-technology&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  2352.            <link>http://www.podcasting-tools.com/blog.htm#2345</link>
  2353.            <guid isPermaLink="false">2345</guid>
  2354.            <pubDate>Wed, 4 Apr 2018 09:00:00 -0400</pubDate>
  2355.        </item>
  2356.        <item>
  2357.            <title>Podcasts should be recognized as legitimate form of entertainment</title>
  2358.            <description>
  2359.                <![CDATA[Television, music and movies are typically the main channels that come to mind when one thinks of entertainment, but that should no longer be the case. <br />
  2360. <br />
  2361. The advent of the digital age has led to a rise in content outside of typical mediums, and just because this content is different does not mean it should be viewed as a lesser form of entertainment.<br />
  2362. <br />
  2363. One such medium is the podcast, which is basically a digital audio show that can easily be downloaded to a phone or computer from a variety of sources. The first ever podcast was released by Christopher Lydon in 2003, according to The Guardian. Podcasts, however, have only lately gained massive audiences thanks to newer services and products provided by companies like Apple and Spotify.<br />
  2364. <br />
  2365. More than 60 million American homes listened to podcasts in 2017, according to Nielsen. This is a culmination of podcasting’s steady rise in popularity throughout the past decade. <br />
  2366. <br />
  2367. Such a phenomenon clearly coincides with the general increase in digital media consumption that is a result of the current digital age.<br />
  2368. <br />
  2369. <a href="https://www.thelamron.com/posts/2018/2/22/podcasts-should-be-recognized-as-legitimate-form-of-entertainment" target="_blank">complete article</a>]]>
  2370.            </description>
  2371.            <link>http://www.podcasting-tools.com/blog.htm#2344</link>
  2372.            <guid isPermaLink="false">2344</guid>
  2373.            <pubDate>Mon, 2 Apr 2018 09:00:03 -0400</pubDate>
  2374.        </item>
  2375.        <item>
  2376.            <title>How to listen to podcasts at home and on the go</title>
  2377.            <description>
  2378.                <![CDATA[The Basics to Subscribe:<br />
  2379. <br />
  2380. 1. On your iPad or iPhone<br />
  2381. <br />
  2382. Open the Apple Podcasts app.<br />
  2383. Search for USA TODAY and select your preferred podcast from the list of results.<br />
  2384. Once you are on the page of the podcast of your choosing, click the <i>Subscribe</i> button to have new episodes of that podcast automatically sent to your phone or tablet for free.<br />
  2385. <br />
  2386. 2. On your Android phone or tablet<br />
  2387. <br />
  2388. Open the Google Play Music app<br />
  2389. Search for USA TODAY and select your preferred podcast from the list of results.<br />
  2390. Once you are on the page of the podcast of your choosing, click the <i>Subscribe </i>button to have new episodes of that podcast automatically sent to your phone or tablet for free.<br />
  2391. <br />
  2392. 3. On your Amazon Echo<br />
  2393. <br />
  2394. Go to alexa.amazon.com or open the Amazon Alexa app on Android or iOS.<br />
  2395. Go to <i>Settings </i>and select <i>Flash Briefing</i><br />
  2396. Click <i>Get more Flash Briefing</i> content<br />
  2397. Search for USA TODAY and click on the link for the feed.<br />
  2398. Click Enable Skill to add USA TODAY, or other sources, to your Flash Briefing.<br />
  2399. Activate your device by saying, <i>Alexa, what's in the news? </i>or <i>Alexa, play my Flash Briefing</i>. Those are just two of several ways you can access your Flash Briefing every day.<br />
  2400. <br />
  2401. USA Today is simply an example you can subscribe to other podcasts the same way!!!<br />
  2402. <br />
  2403. <a href="https://www.usatoday.com/story/tech/2018/03/16/how-listen-podcasts/421149002/" target="_blank">complete article</a>]]>
  2404.            </description>
  2405.            <link>http://www.podcasting-tools.com/blog.htm#2343</link>
  2406.            <guid isPermaLink="false">2343</guid>
  2407.            <pubDate>Sat, 31 Mar 2018 09:46:48 -0400</pubDate>
  2408.        </item>
  2409.        <item>
  2410.            <title>Experimental Sound Makers and Podcasters Unite at Brooklyns On Air Fest</title>
  2411.            <description>When it comes to finding new forms of creative expression, there’s certainly something in the air these days. Or, more specifically on the air. Over the past decade, podcasting—once a niche and nerdy enterprise—has evolved into a mainstream media megalith generating an estimated $200 million in ad revenue annually. &lt;br /&gt;
  2412. &lt;br /&gt;
  2413. &lt;a href=&quot;http://observer.com/2018/02/sound-art-and-podcasts-feature-at-brooklyns-on-air-fest-at-the-wythe-hotel/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  2414.            <link>http://www.podcasting-tools.com/blog.htm#2342</link>
  2415.            <guid isPermaLink="false">2342</guid>
  2416.            <pubDate>Thu, 29 Mar 2018 09:00:10 -0400</pubDate>
  2417.        </item>
  2418.        <item>
  2419.            <title>How To Jumpstart Your Online Profile With A Podcast</title>
  2420.            <description>With the best will in the world, even if you started a blog today, it would take months if not years for you to grow an audience of readers. That’s if you don’t run out of steam first. Even as far back as the blogging hey-days of 2009, the New York Times released data showing that 95% of blogs were abandoned. It is not surprising. Writing well is not something everyone can do (despite what many business leaders think about their blogs). An even greater barrier is the time they take to make. Given that research from BuzzSumo now shows it’s long-form content (3000+ word articles) that are more likely to get shared - that’s a big time commitment.&lt;br /&gt;
  2421. &lt;br /&gt;
  2422. &lt;a href=&quot;https://www.forbes.com/sites/paularmstrongtech/2017/10/17/how-to-jumpstart-your-online-profile-with-a-podcast/#381f9ff27d47&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  2423.            <link>http://www.podcasting-tools.com/blog.htm#2341</link>
  2424.            <guid isPermaLink="false">2341</guid>
  2425.            <pubDate>Tue, 27 Mar 2018 09:00:00 -0400</pubDate>
  2426.        </item>
  2427.        <item>
  2428.            <title>It is All In Your Head: The One-Way Intimacy Of Podcast Listening</title>
  2429.            <description>I did what I always do, with a newly discovered podcast paramour: I binged. I tore through their archive, devouring episode after episode, moving steadily backward through time — Benjamin Buttoning like a goggling fiend.&lt;br /&gt;
  2430. &lt;br /&gt;
  2431. &lt;a href=&quot;https://www.npr.org/sections/monkeysee/2018/02/02/582105045/its-all-in-your-head-the-one-way-intimacy-of-podcast-listening&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  2432.            <link>http://www.podcasting-tools.com/blog.htm#2340</link>
  2433.            <guid isPermaLink="false">2340</guid>
  2434.            <pubDate>Sun, 25 Mar 2018 09:00:00 -0400</pubDate>
  2435.        </item>
  2436.        <item>
  2437.            <title>Podcast Listeners Really are the Holy Grail Advertisers Hoped For</title>
  2438.            <description>The public radio producer had started a podcast as a side project in early 2017, and the exploration of her experience as a Pakistani-American immigrant had taken off faster than she had ever imagined, making its way to the top 50 in the Society &amp; Culture category on Apples Podcasts chart and attracting some big-name advertisers. But the same question that has long plagued many podcasters nagged at the back of Eucephs head: Were people actually listening all the way through her show? Were the midroll ads that played throughout an episode breaking up the narrative? When she finally got detailed data on how people listened to Beginner, would she have to rethink the way she structured her show?&lt;br /&gt;
  2439. &lt;br /&gt;
  2440. Since the beginning of the current podcast boom, often attributed to 2014’s Serial, data on how people listen to podcasts has remained woefully scarce, even as advertising spending climbed to an estimated $220 million in 2017.&lt;br /&gt;
  2441. &lt;br /&gt;
  2442. &lt;a href=&quot;https://www.wired.com/story/apple-podcast-analytics-first-month/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  2443.            <link>http://www.podcasting-tools.com/blog.htm#2339</link>
  2444.            <guid isPermaLink="false">2339</guid>
  2445.            <pubDate>Fri, 23 Mar 2018 09:00:07 -0400</pubDate>
  2446.        </item>
  2447.        <item>
  2448.            <title>Podcasting Is the New Soft Diplomacy</title>
  2449.            <description>My friend Lynne Haultain is one of the smartest Australians I know. A dark-haired former radio host, she can boil down just about any complicated subject to a single, delicious epigram. So not long ago, when she told me her theory of the media and globalism and Donald Trump, my ears shot up like Tom Friedmans. &lt;i&gt;Podcasting,&amp;nbsp;&amp;nbsp;&lt;/i&gt;Haultain said,&lt;i&gt; is the new soft diplomacy.&lt;/i&gt;&lt;br /&gt;
  2450. &lt;br /&gt;
  2451. &lt;a href=&quot;https://www.theringer.com/2018/2/9/16994210/podcasts-soft-diplomacy-donald-trump-america&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  2452.            <link>http://www.podcasting-tools.com/blog.htm#2338</link>
  2453.            <guid isPermaLink="false">2338</guid>
  2454.            <pubDate>Wed, 21 Mar 2018 09:00:00 -0400</pubDate>
  2455.        </item>
  2456.        <item>
  2457.            <title>The Podcasting Explosion</title>
  2458.            <description>The impact of technology on how we consume information cannot be understated.&lt;br /&gt;
  2459. &lt;br /&gt;
  2460. The most seismic shift has been to the media landscape as platforms like Facebook overtake traditional channels of news, distribution, and advertising. Not only does this put incumbent news conglomerates in an unenviable position, but it has also thrust tech companies into the reluctant role of the gatekeeper for society’s most important news and information.&lt;br /&gt;
  2461. &lt;br /&gt;
  2462. While people may be divided on whether this is good or bad, there is another major change stemming from technology that is more clean cut in having a positive effect on consumers. The internet has allowed the news and content we consume to migrate away from centralized and capital-intensive sources (radio shows, cable TV), opening up many new and digestible formats of storytelling that were never before imaginable.&lt;br /&gt;
  2463. &lt;br /&gt;
  2464. &lt;a href=&quot;http://www.visualcapitalist.com/podcasting-boom-explained-infographic/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  2465.            <link>http://www.podcasting-tools.com/blog.htm#2337</link>
  2466.            <guid isPermaLink="false">2337</guid>
  2467.            <pubDate>Mon, 19 Mar 2018 09:00:00 -0400</pubDate>
  2468.        </item>
  2469.        <item>
  2470.            <title>Podcast convention makes stars of radio hosts</title>
  2471.            <description>I had intended to visit the first PodCon, a conference for fans and makers of podcasts, but it seemed I had blundered into a casting call of extras for an upcoming film about the space program or crime-fighting mathematicians. So many of my fellow bespectacled white men, ages 25-40, surrounded me that I felt like the penguin in this classic Far Side comic.&lt;br /&gt;
  2472. &lt;br /&gt;
  2473. &lt;a href=&quot;https://www.thespectrum.com/story/life/features/2018/01/25/everything-old-is-new-again-podcast-convention-makes-rock-stars-of-radio-hosts/109793724/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  2474.            <link>http://www.podcasting-tools.com/blog.htm#2336</link>
  2475.            <guid isPermaLink="false">2336</guid>
  2476.            <pubDate>Mon, 26 Feb 2018 09:00:36 -0500</pubDate>
  2477.        </item>
  2478.        <item>
  2479.            <title>The Value of Podcasts</title>
  2480.            <description>According to Brendan Regan, VP of Content &amp; Partnerships at podcasting platform audioBoomm, for NewsWeek, when you pass someone with earbuds in you have to wonder, is it music they’re playing or is it the latest episode of their favorite podcast? More than a third of Americans have listened to podcasts (112 million) vs. fifteen percent of Americans listen to a podcast weekly, loyally following the tales of their favorite voices.&lt;br /&gt;
  2481. &lt;br /&gt;
  2482. &lt;a href=&quot;https://www.mediapost.com/publications/article/312335/the-value-of-podcasts.html&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  2483.            <link>http://www.podcasting-tools.com/blog.htm#2335</link>
  2484.            <guid isPermaLink="false">2335</guid>
  2485.            <pubDate>Fri, 23 Feb 2018 09:00:00 -0500</pubDate>
  2486.        </item>
  2487.        <item>
  2488.            <title>Is it time to add podcasting to your marketing mix?</title>
  2489.            <description>If 2017 was the year of video marketing, is 2018 the year of the podcast? On the brink of a fresh podcast series. Barb Mosher Zinck weighs the options – and explains how podcasting can fit into the marketing mix.&lt;br /&gt;
  2490. &lt;br /&gt;
  2491. &lt;a href=&quot;https://diginomica.com/2018/01/18/is-it-time-to-add-podcasting-to-your-marketing-mix/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  2492.            <link>http://www.podcasting-tools.com/blog.htm#2334</link>
  2493.            <guid isPermaLink="false">2334</guid>
  2494.            <pubDate>Wed, 21 Feb 2018 09:00:53 -0500</pubDate>
  2495.        </item>
  2496.        <item>
  2497.            <title>Spotifys Unusual IPO Model Will Test The Companys Strength</title>
  2498.            <description>Spotify, the popular music streaming service, will officially take the company public this spring and is planning a very unconventional IPO that has investors talking.&lt;br /&gt;
  2499. &lt;br /&gt;
  2500. With Spotifys IPO, the narrative so far has been that this is yet another tech company innovating and &lt;i&gt;disrupting&lt;/i&gt; investment banking. But that image is starting to erode.&lt;br /&gt;
  2501. &lt;br /&gt;
  2502. Typically with IPOs, the company going public hires a big investment bank to both issue new shares and then go out and sell them. But Spotify plans to simply list its shares on the New York Stock Exchange and let them trade. &lt;br /&gt;
  2503. &lt;a href=&quot;https://www.npr.org/2018/01/25/580263402/spotifys-unusual-ipo-model-will-test-the-companys-strength&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  2504.            <link>http://www.podcasting-tools.com/blog.htm#2333</link>
  2505.            <guid isPermaLink="false">2333</guid>
  2506.            <pubDate>Mon, 19 Feb 2018 09:00:00 -0500</pubDate>
  2507.        </item>
  2508.        <item>
  2509.            <title>3 reasons having a podcast is a no-brainer in real estate</title>
  2510.            <description>We are on the cusp of the audio revolution, which is going to blow video marketing out of the water. Why? Because audio content such as podcasts and audiobooks allow us to multitask in a world where we seem to never have enough time.&lt;br /&gt;
  2511. &lt;br /&gt;
  2512. Video marketing took off because it was easier to consume than the written word. However, many videos require you to stop what you are doing and watch them. Audio only requires you to listen.&lt;br /&gt;
  2513. &lt;br /&gt;
  2514. &lt;a href=&quot;https://www.inman.com/2018/01/10/3-reasons-having-a-podcast-is-a-no-brainer-in-real-estate/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  2515.            <link>http://www.podcasting-tools.com/blog.htm#2332</link>
  2516.            <guid isPermaLink="false">2332</guid>
  2517.            <pubDate>Fri, 16 Feb 2018 09:00:55 -0500</pubDate>
  2518.        </item>
  2519.        <item>
  2520.            <title>After 13 Years, Podcasting Has Finally Come Of Age For Corporations</title>
  2521.            <description>Today you can open your smartphone, search for a podcast and play it instantly. Its now simple to find, subscribe, queue and listen to podcasts. That simplicity, combined with the ability to connect to apps or our mobile device via our commute, is increasing listenership significantly.&lt;br /&gt;
  2522. &lt;br /&gt;
  2523. According to Edison Research, 24% of internet users listened to a podcast in the last month. Edison Research also reports more than one out of five listeners listen to three to five hours of podcasts per week. Bridge Ratings has called 2017 the breakout year for podcasting, reporting that 45% of light podcast listeners turn into weekly listeners year over year.&lt;br /&gt;
  2524. &lt;br /&gt;
  2525. &lt;a href=&quot;https://www.forbes.com/sites/forbesagencycouncil/2017/10/02/after-13-years-podcasting-has-finally-come-of-age-for-corporations/#501c21b84925&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  2526.            <link>http://www.podcasting-tools.com/blog.htm#2331</link>
  2527.            <guid isPermaLink="false">2331</guid>
  2528.            <pubDate>Wed, 14 Feb 2018 09:09:00 -0500</pubDate>
  2529.        </item>
  2530.        <item>
  2531.            <title>How Podcasting Hurts Preaching</title>
  2532.            <description>Up until what seems like just yesterday, Christians had to show up in church to hear the sermon on Sunday morning.&lt;br /&gt;
  2533. &lt;br /&gt;
  2534. It happened in real time, once a week. If you missed it, you might get the highlights from someone else, but if not, you had to wait until next time. Part of the motivation to get out the door each Sunday was getting to participate in a completely unrepeatable moment in time.&lt;br /&gt;
  2535. &lt;br /&gt;
  2536. This is why churches need to rethink the recent trend in making sermons available online. Churches, like any other institution, cannot simply adopt the latest communication technology with impunity. There are profound consequences for doing simply what is possible and popular in our culture without considering what is prudent. &lt;br /&gt;
  2537. &lt;br /&gt;
  2538. &lt;a href=&quot;https://www.christianitytoday.com/ct/2018/january-web-only/podcasting-hurts-preaching-sermon-podcasts-pastors.html&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  2539.            <link>http://www.podcasting-tools.com/blog.htm#2330</link>
  2540.            <guid isPermaLink="false">2330</guid>
  2541.            <pubDate>Mon, 12 Feb 2018 09:00:04 -0500</pubDate>
  2542.        </item>
  2543.        <item>
  2544.            <title>Spotify Has New Plan to Take on Radio and Reinvent Podcasts</title>
  2545.            <description>Spotify, the worlds largest paid music service, will begin offering news and political coverage to lure listeners away from radio and podcasts from rival Apple Inc.&lt;br /&gt;
  2546. &lt;br /&gt;
  2547. Eight companies, including BuzzFeed and Refinery29, have agreed to produce programming for the new initiative, called Spotlight. One of the first shows will be a four- to seven-minute daily newscast featuring reporting from BuzzFeed journalists across the globe. Spotlight will only be available to customers in the U.S. at first.&lt;br /&gt;
  2548. &lt;br /&gt;
  2549. &lt;a href=&quot;https://www.bloomberg.com/news/articles/2018-01-18/spotify-has-a-new-plan-to-take-on-radio-and-reinvent-podcasting&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  2550.            <link>http://www.podcasting-tools.com/blog.htm#2329</link>
  2551.            <guid isPermaLink="false">2329</guid>
  2552.            <pubDate>Fri, 9 Feb 2018 09:00:00 -0500</pubDate>
  2553.        </item>
  2554.        <item>
  2555.            <title>Ways Podcasters Can Gain More Listeners</title>
  2556.            <description>Over the last few years, the podcasting culture has risen remarkably in India. With India going digital, the listeners are also growing tremendously. Not only it is easy to get started, but it also gives you the advantage of consuming the information differently. Many entrepreneurs utilize this powerful tool to grow their business potential. However, for a podcaster, to keep the audience engaged takes a lot of hard work. Thus, podcasters should always make sure that their content is more likeable.&lt;br /&gt;
  2557. &lt;br /&gt;
  2558. &lt;a href=&quot;https://www.entrepreneur.com/article/307803&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  2559.            <link>http://www.podcasting-tools.com/blog.htm#2328</link>
  2560.            <guid isPermaLink="false">2328</guid>
  2561.            <pubDate>Wed, 7 Feb 2018 09:00:14 -0500</pubDate>
  2562.        </item>
  2563.        <item>
  2564.            <title>An Insiders Guide To Podcasting: 9 Steps To Get Started Today</title>
  2565.            <description>Podcasting is expanding as a broadcasting platform, and it’s not too late to get in the game. Top podcasters are reaching millions of people each month and monetizing their audiences to sustain thriving businesses.&lt;br /&gt;
  2566. &lt;br /&gt;
  2567. When I first started my podcast, Unconventional Life, I knew nothing about podcasting. I stumbled into it with the help of Google and a willingness to learn through experience.&lt;br /&gt;
  2568. &lt;br /&gt;
  2569. While I made just about every mistake in the book—from stumbling over my words to awkwardly stitching together my audio to cover up my dog barking—eventually I got it right.&lt;br /&gt;
  2570. &lt;br /&gt;
  2571. &lt;a href=&quot;https://www.forbes.com/sites/julesschroeder/2017/08/11/a-beginners-guide-to-podcasting-9-steps-to-get-started-today/#3c2c2ece415c&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  2572.            <link>http://www.podcasting-tools.com/blog.htm#2327</link>
  2573.            <guid isPermaLink="false">2327</guid>
  2574.            <pubDate>Mon, 5 Feb 2018 09:00:00 -0500</pubDate>
  2575.        </item>
  2576.        <item>
  2577.            <title>The Best Podcasts of 2017</title>
  2578.            <description>Since there is no form of mass communication with a lower bar of entry (with the exception of blogging), finding the best podcasts of 2017 is kind of an impossible task. But as the sheer number of podcasts out there has grown, so has the audience for them. Edison Research has found that 40% of Americans have listened to a podcast with almost a quarter having listened to a podcast in the previous month. iHeartMedia alone has more than 600 different shows, and NPR’s 41 shows have accounted for more than 100 million downloads.&lt;br /&gt;
  2579. &lt;br /&gt;
  2580. Instead of combing the thousands of shows out there, we just want to highlight some of our favorite podcasts of 2017.&lt;br /&gt;
  2581. &lt;br /&gt;
  2582. &lt;a href=&quot;https://www.pastemagazine.com/articles/2017/12/the-best-podcasts-of-2017.html&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  2583.            <link>http://www.podcasting-tools.com/blog.htm#2326</link>
  2584.            <guid isPermaLink="false">2326</guid>
  2585.            <pubDate>Thu, 1 Feb 2018 09:00:00 -0500</pubDate>
  2586.        </item>
  2587.        <item>
  2588.            <title>Politicians Are Bad at Podcasting</title>
  2589.            <description>These days, it seems that everybody’s got a podcast, even members of Congress.&lt;br /&gt;
  2590. &lt;br /&gt;
  2591. Senator Sherrod Brown of Ohio and Representative Sean Duffy of Wisconsin debuted their own podcasts this month, joining audio series begun earlier this year from Senator Bernie Sanders of Vermont, Senator Heidi Heitkamp of North Dakota and Mayor Rahm Emanuel of Chicago.&lt;br /&gt;
  2592. &lt;br /&gt;
  2593. The concept is a no-brainer: satisfy Americans’ seemingly insatiable thirst for political analysis from ready-made political stars with inside perspectives. &lt;br /&gt;
  2594. &lt;br /&gt;
  2595. &lt;a href=&quot;https://www.nytimes.com/2017/10/27/arts/politicians-are-bad-at-podcasting.html&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  2596.            <link>http://www.podcasting-tools.com/blog.htm#2325</link>
  2597.            <guid isPermaLink="false">2325</guid>
  2598.            <pubDate>Tue, 30 Jan 2018 09:00:00 -0500</pubDate>
  2599.        </item>
  2600.        <item>
  2601.            <title>Here is Exactly How You Build A Seven Figure Podcast</title>
  2602.            <description>Podcasting and spoken word audio has been all the rage these days with a number of influential entrepreneurs and online personalities such as Gary Vaynerchuk touting its potential. The central argument is that audio does not take up the full capacity of ones attention that video does, allowing the consumer to multitask. Podcast or audiobook listeners can be checking their email, browsing the web or even scroll through Instagram while digesting audio information the entire time.&lt;br /&gt;
  2603. &lt;br /&gt;
  2604. &lt;a href=&quot;https://www.forbes.com/sites/kimjay/2017/09/28/heres-exactly-how-you-build-a-seven-figure-podcast/#1d4c55c21a67&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  2605.            <link>http://www.podcasting-tools.com/blog.htm#2324</link>
  2606.            <guid isPermaLink="false">2324</guid>
  2607.            <pubDate>Sat, 27 Jan 2018 16:36:27 -0500</pubDate>
  2608.        </item>
  2609.        <item>
  2610.            <title>Podcast Superlatives</title>
  2611.            <description>In 2016, podcasts of every stripe had a decision to make: Address the worst aspects of 2016 head-on, or create artful distractions from same. This year, that pattern holds true.&lt;br /&gt;
  2612. &lt;br /&gt;
  2613. &lt;a href=&quot;https://www.avclub.com/podmass-podcast-superlatives-of-2017-1821010160&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  2614.            <link>http://www.podcasting-tools.com/blog.htm#2323</link>
  2615.            <guid isPermaLink="false">2323</guid>
  2616.            <pubDate>Wed, 24 Jan 2018 09:59:14 -0500</pubDate>
  2617.        </item>
  2618.        <item>
  2619.            <title>10 Expert Tips to Make a Great Podcast for Your Small Business</title>
  2620.            <description>Wailin Wong is one professional who has made use of podcasting for years. Wong is one of the hosts of Basecamps Rework podcast. And she has previously hosted another podcast for Basecamp called The Distance. So Wongs experience is not just about the logistics of running a podcast, but also about using the format as a way for businesses to communicate with their customers and target customers.&lt;br /&gt;
  2621. &lt;br /&gt;
  2622. &lt;a href=&quot;https://smallbiztrends.com/2017/12/podcast-tips-small-business.html&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  2623.            <link>http://www.podcasting-tools.com/blog.htm#2322</link>
  2624.            <guid isPermaLink="false">2322</guid>
  2625.            <pubDate>Mon, 22 Jan 2018 09:00:00 -0500</pubDate>
  2626.        </item>
  2627.        <item>
  2628.            <title>The Growth of Podcasts and Why it Matters</title>
  2629.            <description>And who are these podcast listeners? For the most part, they tend to be millennials. In fact, of the 68 million listeners, 44 percent are between 18 and 34 years old. Not only that but they also tend to be people who hold a bachelors or graduate degree (57 percent).&lt;br /&gt;
  2630. &lt;br /&gt;
  2631. Not only are podcasts an easy and digestible media form, but it is often easy to multitask while listening to them. Fifty-two percent of people listen to podcasts while driving, 46 percent while traveling and 40 percent while walking, running or riding a bike.&lt;br /&gt;
  2632. &lt;br /&gt;
  2633. &lt;a href=&quot;https://www.entrepreneur.com/article/306174&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  2634.            <link>http://www.podcasting-tools.com/blog.htm#2321</link>
  2635.            <guid isPermaLink="false">2321</guid>
  2636.            <pubDate>Fri, 19 Jan 2018 09:00:00 -0500</pubDate>
  2637.        </item>
  2638.        <item>
  2639.            <title>2018 Podcast Predictions</title>
  2640.            <description>The unboxing of voice-activated devices like Google Home and Amazon Alexa this Christmas will underpin an explosion in podcasting and, more broadly, audio-on-demand in 2018. Before we dive into my predictions for next year, let&apos;s appraise my predictions for 2017.&lt;br /&gt;
  2641. &lt;br /&gt;
  2642. &lt;a href=&quot;http://adage.com/article/digitalnext/listen-2018-podcast-predictions/311651/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  2643.            <link>http://www.podcasting-tools.com/blog.htm#2320</link>
  2644.            <guid isPermaLink="false">2320</guid>
  2645.            <pubDate>Wed, 17 Jan 2018 09:00:00 -0500</pubDate>
  2646.        </item>
  2647.        <item>
  2648.            <title>7 Secrets To Producing Engaging Podcast Content</title>
  2649.            <description>It is no secret that content is king. If you are going to create content, you need to make it so that audiences will not only like it but engage with it on a daily basis. Because podcasts are one of the easiest ways to consume content these days, they can be highly habit-forming. You can plug in your headphones and listen while you&apos;re working out, cooking or commuting to work.&lt;br /&gt;
  2650. &lt;br /&gt;
  2651. However, you still have to produce quality content and have some marketing savvy to promote your show. How do you do that? When I was in the process of creating The Influencers podcast, I had that same question and reached out to the podcasting experts at Brandcasters for tips.&lt;br /&gt;
  2652. &lt;br /&gt;
  2653. &lt;a href=&quot;https://www.forbes.com/sites/jonlevy/2017/12/18/7-secrets-to-produce-engaging-podcast-content/#3a45ad921b6f&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  2654.            <link>http://www.podcasting-tools.com/blog.htm#2319</link>
  2655.            <guid isPermaLink="false">2319</guid>
  2656.            <pubDate>Mon, 15 Jan 2018 09:00:00 -0500</pubDate>
  2657.        </item>
  2658.        <item>
  2659.            <title>Why You Should Podcast?</title>
  2660.            <description>Wonder why you should podcast? Let me ask this: Do you enjoy listening to an interesting story? Like learning new things? Enjoy hearing other peoples perspectives on things? If you do, THEY do – so tune in to the why about digital podcasts starting now!&lt;br /&gt;
  2661. &lt;br /&gt;
  2662. &lt;a href=&quot;https://www.rocksdigital.com/why-you-should-podcast/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  2663.            <link>http://www.podcasting-tools.com/blog.htm#2318</link>
  2664.            <guid isPermaLink="false">2318</guid>
  2665.            <pubDate>Fri, 12 Jan 2018 09:00:00 -0500</pubDate>
  2666.        </item>
  2667.        <item>
  2668.            <title>8 New Years resolutions for Android fans in 2018</title>
  2669.            <description>Well, gang, the start of a new year is upon us, and we all know what that means: Time to make wildly ambitious resolutions you know you will never keep.&lt;br /&gt;
  2670. &lt;br /&gt;
  2671. But hey, do that on your time, will ya? We have got important business to attend to here — namely making some beneficial yet realistic goals for the Android side of our lives.&lt;br /&gt;
  2672. &lt;br /&gt;
  2673. &lt;a href=&quot;https://www.computerworld.com/article/3019032/android/android-resolutions.html&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  2674.            <link>http://www.podcasting-tools.com/blog.htm#2317</link>
  2675.            <guid isPermaLink="false">2317</guid>
  2676.            <pubDate>Wed, 10 Jan 2018 09:00:00 -0500</pubDate>
  2677.        </item>
  2678.        <item>
  2679.            <title>Podcasting Made Mobile - Your Podcast Travel Solution Including Skype / Phone Interviews</title>
  2680.            <description>2017 has seen podcasting continue to be a source of unimaginably varied audio. From investigative journalism to comedic silliness, true-crime stories to ruminations on the world of professional cycling, there’s something for every to commute to work. Here are the 20 best podcasts of the past year:&lt;br /&gt;
  2681. &lt;br /&gt;
  2682. Read more at: https://inews.co.uk/culture/radio/best-podcasts-2017/&lt;br /&gt;
  2683. &lt;br /&gt;
  2684. &lt;a href=&quot;https://inews.co.uk/culture/radio/best-podcasts-2017/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  2685.            <link>http://www.podcasting-tools.com/blog.htm#2316</link>
  2686.            <guid isPermaLink="false">2316</guid>
  2687.            <pubDate>Mon, 8 Jan 2018 09:00:00 -0500</pubDate>
  2688.        </item>
  2689.        <item>
  2690.            <title>What do 2017 podcasting trends foretell for 2018?</title>
  2691.            <description>Fifteen percent of Americans listen to weekly podcasts, and advertising revenue in the medium grew 85% percent from 2016 to 2017. New measurement guidelines set forth by the Interactive Advertising Bureau, plus original content and other advances, point to an even more successful 2018 for podcasting.&lt;br /&gt;
  2692. &lt;br /&gt;
  2693. &lt;a href=&quot;http://www.smartbrief.com/branded/40A39351-5419-4681-94DF-31A53480B698/362C72D0-B69E-410F-89A1-E2EED6B90B1C&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  2694.            <link>http://www.podcasting-tools.com/blog.htm#2315</link>
  2695.            <guid isPermaLink="false">2315</guid>
  2696.            <pubDate>Fri, 5 Jan 2018 09:00:00 -0500</pubDate>
  2697.        </item>
  2698.        <item>
  2699.            <title>2017: Year of the podcast</title>
  2700.            <description>The year 2017 will likely be remembered for many things across the technology spectrum, from major breakthroughs in artificial intelligence (AI) and milestone moments in autonomous vehicles to Amazon conceding that a major offline presence in groceries was needed to compete in retail.&lt;br /&gt;
  2701. &lt;br /&gt;
  2702. But buried within the big headline-grabbing stories of the year were microtrends that sprang up almost by surprise. And one of those relates to the humble podcast.&lt;br /&gt;
  2703. &lt;br /&gt;
  2704. Podcast push&lt;br /&gt;
  2705. &lt;br /&gt;
  2706. Though the podcast is far from a new medium, 2017 saw a surge of activity related to the audio broadcast format.&lt;br /&gt;
  2707. &lt;br /&gt;
  2708. &lt;a href=&quot;https://venturebeat.com/2017/12/30/2017-year-of-the-podcast/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  2709.            <link>http://www.podcasting-tools.com/blog.htm#2314</link>
  2710.            <guid isPermaLink="false">2314</guid>
  2711.            <pubDate>Wed, 3 Jan 2018 09:59:51 -0500</pubDate>
  2712.        </item>
  2713.        <item>
  2714.            <title>The unlikely role of true crime podcasts in criminal justice reform</title>
  2715.            <description>Beginning with Serial in 2014, the popular podcast about a Baltimore teens murder and her ex-boyfriend Adnan Syed, who is serving a life sentence after a highly contested conviction, there’s been an explosion of true crime and wrongful conviction retellings and analyses through audio. In fact, true crime podcasts often top the iTunes top podcast chart, generally considered the best measure of a show’s popularity.&lt;br /&gt;
  2716. &lt;br /&gt;
  2717. &lt;a href=&quot;https://qz.com/1101889/the-unlikely-role-of-true-crime-podcasts-in-criminal-justice-reform/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  2718.            <link>http://www.podcasting-tools.com/blog.htm#2313</link>
  2719.            <guid isPermaLink="false">2313</guid>
  2720.            <pubDate>Mon, 20 Nov 2017 09:00:00 -0400</pubDate>
  2721.        </item>
  2722.        <item>
  2723.            <title>Top 5 Benefits of Podcasting for Small Business Ventures</title>
  2724.            <description>Podcasting has lately garnered immense popularity in small business ventures, especially due to the host of benefits that come with it. Now, in here, I have compiled a brief list of these very same benefits for your reference. So take a quick peek at them without any further ado.&lt;br /&gt;
  2725. &lt;br /&gt;
  2726. &lt;a href=&quot;http://www.business2community.com/podcasts/top-5-benefits-podcasting-small-business-ventures-01932284#kEmA3P1VZEf6Em1r.97&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  2727.            <link>http://www.podcasting-tools.com/blog.htm#2312</link>
  2728.            <guid isPermaLink="false">2312</guid>
  2729.            <pubDate>Fri, 17 Nov 2017 01:59:00 -0400</pubDate>
  2730.        </item>
  2731.        <item>
  2732.            <title>The rise of the podcast adaptation</title>
  2733.            <description>To succeed, a podcast adaptation should draw on televisions strengths. When the makers of &lt;i&gt;This American Life,&lt;/i&gt; the genre-defining audio series, turned to creating a documentary series of the same name (broadcast on Showtime in 2007 and 2008), they applied their storytelling nous and feel for unusual characters to new stories. It blended the essence of the radio show with stunning visuals—one episode followed a photographer, another illustrated a couple’s disintegrating marriage with animations—and went on to win two Emmy awards. It kept the feel of the podcast, but it was not beholden to it.&lt;br /&gt;
  2734. &lt;br /&gt;
  2735. &lt;a href=&quot;https://www.economist.com/blogs/prospero/2017/10/sampling-ideas&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  2736.            <link>http://www.podcasting-tools.com/blog.htm#2311</link>
  2737.            <guid isPermaLink="false">2311</guid>
  2738.            <pubDate>Wed, 15 Nov 2017 01:59:29 -0400</pubDate>
  2739.        </item>
  2740.        <item>
  2741.            <title>Podcasting App Transcribes Shows for Better Search</title>
  2742.            <description>We called this one, a long time ago. Since then, we’ve been watching the development of natural language processing in the podcasting space ever since. It is starting to come together.&lt;br /&gt;
  2743. &lt;br /&gt;
  2744. Podcasts are a product driven by words, spoken words, but, unlike words in text, they are not words that are easily indexed by the crawling robots of Mountain View and Redmond (that is, Googles and Bings). A lot of good information is hiding in podcasts that could be useful to people, but they ca n not access it because it’s not searchable.&lt;br /&gt;
  2745. &lt;br /&gt;
  2746. &lt;a href=&quot;http://observer.com/2017/10/castbox-search/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  2747.            <link>http://www.podcasting-tools.com/blog.htm#2310</link>
  2748.            <guid isPermaLink="false">2310</guid>
  2749.            <pubDate>Mon, 13 Nov 2017 09:00:00 -0400</pubDate>
  2750.        </item>
  2751.        <item>
  2752.            <title>Here is Exactly How You Build A Seven Figure Podcast</title>
  2753.            <description>Podcasting and spoken word audio has been all the rage these days with a number of influential entrepreneurs and online personalities such as Gary Vaynerchuk touting its potential. The central argument is that audio does not take up the full capacity of one’s attention that video does, allowing the consumer to multitask. Podcast or audiobook listeners can be checking their email, browsing the web or even scroll through Instagram while digesting audio information the entire time. Another key trend in consumer behavior is the desire to learn. &lt;br /&gt;
  2754. &lt;br /&gt;
  2755. &lt;a href=&quot;https://www.forbes.com/sites/kimjay/2017/09/28/heres-exactly-how-you-build-a-seven-figure-podcast/#6b6e87501a67&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  2756.            <link>http://www.podcasting-tools.com/blog.htm#2309</link>
  2757.            <guid isPermaLink="false">2309</guid>
  2758.            <pubDate>Sat, 11 Nov 2017 09:00:00 -0400</pubDate>
  2759.        </item>
  2760.        <item>
  2761.            <title>Canadians Finally Get a Study on Podcasting Habits</title>
  2762.            <description>We are told that podcasting is hot, a statement that’s backed up by all kinds of American statistics and studies. Thats great, but could we please get some numbers that are relevant to Canada?&lt;br /&gt;
  2763. &lt;br /&gt;
  2764. Thats finally happened thanks to a couple of research companies, Audience Insights and Ulster Media. Details came out this week in a document called &lt;i&gt;The Canadian Podcast Listener,&lt;/i&gt; which looked at the podcasting habits of 4,000 people across the country.&lt;br /&gt;
  2765. &lt;br /&gt;
  2766. &lt;a href=&quot;http://ajournalofmusicalthings.com/canadians-finally-get-study-podcasting-habits/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  2767.            <link>http://www.podcasting-tools.com/blog.htm#2308</link>
  2768.            <guid isPermaLink="false">2308</guid>
  2769.            <pubDate>Thu, 9 Nov 2017 09:00:00 -0400</pubDate>
  2770.        </item>
  2771.        <item>
  2772.            <title>How To Jumpstart Your Online Profile With A Podcast</title>
  2773.            <description>With the best will in the world, even if you started a blog today, it would take months if not years for you to grow an audience of readers. That’s if you don’t run out of steam first. Even as far back as the blogging hey-days of 2009, the New York Times released data showing that 95% of blogs were abandoned. It’s not surprising. Writing well is not something everyone can do (despite what many business leaders think about their blogs). An even greater barrier is the time they take to make. Given that research from BuzzSumo now shows it’s long-form content (3000+ word articles) that are more likely to get shared - that is a big time commitment.&lt;br /&gt;
  2774. &lt;br /&gt;
  2775. Podcasting could be a solution.&lt;br /&gt;
  2776. &lt;br /&gt;
  2777. &lt;a href=&quot;https://www.forbes.com/sites/paularmstrongtech/2017/10/17/how-to-jumpstart-your-online-profile-with-a-podcast/#20bc25e57d47&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  2778.            <link>http://www.podcasting-tools.com/blog.htm#2307</link>
  2779.            <guid isPermaLink="false">2307</guid>
  2780.            <pubDate>Tue, 7 Nov 2017 09:00:00 -0400</pubDate>
  2781.        </item>
  2782.        <item>
  2783.            <title>Should You Really Start That Podcast? 6 Tips From An Audio Storytelling Vet</title>
  2784.            <description>As a public radio veteran and podcasting pioneer, Hoffmann knows a thing or two about the ins and outs about the evermore buzzy medium of audio storytelling. And fortunately for those of us curious to dabble, she has got a few pointers.&lt;br /&gt;
  2785. &lt;br /&gt;
  2786. &lt;a href=&quot;https://www.fastcompany.com/40486469/should-you-really-start-that-podcast-6-tips-from-an-audio-storytelling-vet&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  2787.            <link>http://www.podcasting-tools.com/blog.htm#2306</link>
  2788.            <guid isPermaLink="false">2306</guid>
  2789.            <pubDate>Sun, 5 Nov 2017 09:00:00 -0400</pubDate>
  2790.        </item>
  2791.        <item>
  2792.            <title>Politicians Are Bad at Podcasting</title>
  2793.            <description>These days, it seems that everybody’s got a podcast, even members of Congress.&lt;br /&gt;
  2794. &lt;br /&gt;
  2795. Senator Sherrod Brown of Ohio and Representative Sean Duffy of Wisconsin debuted their own podcasts this month, joining audio series begun earlier this year from Senator Bernie Sanders of Vermont, Senator Heidi Heitkamp of North Dakota and Mayor Rahm Emanuel of Chicago.&lt;br /&gt;
  2796. &lt;br /&gt;
  2797. The concept is a no-brainer: satisfy Americans seemingly insatiable thirst for political analysis from ready-made political stars with inside perspectives. And from the elected officials perspective, the appeal is obvious. They can sidestep media gatekeepers and beam their personalities and priorities straight to their constituents ears, all while heightening their national brands, perhaps in anticipation of seeking higher office. It is less clear what the constituents get out of the deal.&lt;br /&gt;
  2798. &lt;br /&gt;
  2799. &lt;a href=&quot;https://www.nytimes.com/2017/10/27/arts/politicians-are-bad-at-podcasting.html&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  2800.            <link>http://www.podcasting-tools.com/blog.htm#2305</link>
  2801.            <guid isPermaLink="false">2305</guid>
  2802.            <pubDate>Fri, 3 Nov 2017 09:00:00 -0400</pubDate>
  2803.        </item>
  2804.        <item>
  2805.            <title>Spooky Podcasts for Halloween</title>
  2806.            <description>Tis the season to be scared out of your wits! October is upon us and we don&apos;t know how you choose to celebrate the greatest of seasons, but for us, the Autumnal bliss of fallings leaves and unnerving terror is something that requires a full month of excitement. Halloween may only be one day a year, but the joys of being scared are forever.&lt;br /&gt;
  2807. &lt;br /&gt;
  2808. There are plenty of ways to indulge in the delights of the occasion, from spooky movies and those epic Twilight Zone marathons to perfecting your costume and combining the deliciousness of candy and booze. Now, in our wonderful modern age, you can even get scared on the move thanks to the domination of podcasting. There truly is something for everyone, a niche to satisfy every obsession you have. Whether you like geeky analyses of horror pop culture, entrancing genre storytelling or something a little more true to life, there’s plenty out there to keep your attention during those long walks home (and enough to keep you looking over your shoulder at every turn).&lt;br /&gt;
  2809. &lt;br /&gt;
  2810. &lt;a href=&quot;http://www.syfy.com/syfywire/great-spooky-podcasts-for-women-this-halloween&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  2811.            <link>http://www.podcasting-tools.com/blog.htm#2304</link>
  2812.            <guid isPermaLink="false">2304</guid>
  2813.            <pubDate>Mon, 30 Oct 2017 09:00:00 -0400</pubDate>
  2814.        </item>
  2815.        <item>
  2816.            <title>Boost Efficiency And Lower Stress With A Podcast System</title>
  2817.            <description>How Do I Systemize My Podcast?&lt;br /&gt;
  2818. &lt;br /&gt;
  2819. The first step to systemizing your podcast, says Ilunga, is to get a grasp on your workflow.&lt;br /&gt;
  2820. &lt;br /&gt;
  2821. Map out the different steps you follow to go from episode idea to episode marketing. After that, you can focus on systemizing each component individually. &lt;br /&gt;
  2822. &lt;br /&gt;
  2823. &lt;a href=&quot;https://www.forbes.com/sites/sarahrheawerner/2017/09/14/boost-efficiency-and-lower-stress-with-a-podcast-system/#29502f095097&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  2824.            <link>http://www.podcasting-tools.com/blog.htm#2303</link>
  2825.            <guid isPermaLink="false">2303</guid>
  2826.            <pubDate>Wed, 1 Nov 2017 01:00:00 -0400</pubDate>
  2827.        </item>
  2828.        <item>
  2829.            <title>More Australians tuning into podcasts: report</title>
  2830.            <description>Podcasting is continuing to show strong growth in Australia according to the second annual Podcast Research Survey released by the ABC today.&lt;br /&gt;
  2831. &lt;br /&gt;
  2832. Both the frequency of listening and time spent listening to podcasts has increased year on year. &lt;br /&gt;
  2833. &lt;br /&gt;
  2834. The report found podcast awareness is high in Australia, with 89% of adult Australians claiming to be aware of podcasts. More than half of adult Australians have claimed to have tried podcasting, with trial increasing to 76% among 25 – 34-year-olds.&lt;br /&gt;
  2835. &lt;br /&gt;
  2836. Podcast listeners are highly engaged, claiming to have listened to an average of six podcast episodes and four podcast series per week.&lt;br /&gt;
  2837. &lt;br /&gt;
  2838. &lt;a href=&quot;https://radioinfo.com.au/news/more-australians-tuning-podcasts-report&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  2839.            <link>http://www.podcasting-tools.com/blog.htm#2302</link>
  2840.            <guid isPermaLink="false">2302</guid>
  2841.            <pubDate>Mon, 30 Oct 2017 09:00:42 -0400</pubDate>
  2842.        </item>
  2843.        <item>
  2844.            <title>Teaching the Art of Listening: How to Use Podcasts in the Classroom</title>
  2845.            <description>Podcasts are far from a new classroom tool—teachers have been podcasting for more than a decade—but as their popularity continues to rise, teachers are finding new and innovative ways to bring them into the classroom.&lt;br /&gt;
  2846. &lt;br /&gt;
  2847. In light of the Common Core State Standards&apos; shift toward the use of nonfiction, podcasts provide a unique way to build critical thinking skills while adhering to state standards. &lt;br /&gt;
  2848. &lt;br /&gt;
  2849. &lt;a href=&quot;http://blogs.edweek.org/teachers/teaching_now/2017/09/teaching_the_art_of_listening_how_to_use_podcasts_in_the_classroom.html&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  2850.            <link>http://www.podcasting-tools.com/blog.htm#2301</link>
  2851.            <guid isPermaLink="false">2301</guid>
  2852.            <pubDate>Fri, 27 Oct 2017 09:00:20 -0400</pubDate>
  2853.        </item>
  2854.        <item>
  2855.            <title>Insider tips to enjoying podcasts</title>
  2856.            <description>Since first invented in 1895, people have used a radio for news, entertainment, and passing the time on long trips, and they still very much do. I know this first-hand. I host a national talk show on over 400 top radio stations across the United States and internationally on Armed Forces Radio.&lt;br /&gt;
  2857. &lt;br /&gt;
  2858. When it comes to the spoken word, podcasting is also a force. According to Edison Research, the number of podcast listeners is growing from 21 percent to 24 percent year over year. Podcasts are easy to produce and distribute, and all kinds of would-be broadcasters have clamored to express themselves through downloadable sound.&lt;br /&gt;
  2859. &lt;br /&gt;
  2860. &lt;a href=&quot;http://www.postandcourier.com/business/insider-tips-to-enjoying-podcasts/article_20a3c632-8b47-11e7-8fc9-2ff557c44a10.html&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  2861.            <link>http://www.podcasting-tools.com/blog.htm#2300</link>
  2862.            <guid isPermaLink="false">2300</guid>
  2863.            <pubDate>Wed, 25 Oct 2017 09:00:00 -0400</pubDate>
  2864.        </item>
  2865.        <item>
  2866.            <title>Comedy Central Launching Podcast Network</title>
  2867.            <description>Comedy Central is looking to extend its franchises, utilizing the hot and rising medium of audio podcasts. Beginning with The Jim Jefferies Show this week, Comedy Central is building the foundation for a podcast network based on their existing brands. After The Jim Jefferies Show Podcast will come another series based on The Daily Show with Trevor Noah.&lt;br /&gt;
  2868. &lt;br /&gt;
  2869. &lt;a href=&quot;https://www.pastemagazine.com/articles/2017/09/comedy-central-podcast-network.html&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  2870.            <link>http://www.podcasting-tools.com/blog.htm#2299</link>
  2871.            <guid isPermaLink="false">2299</guid>
  2872.            <pubDate>Mon, 23 Oct 2017 09:00:00 -0400</pubDate>
  2873.        </item>
  2874.        <item>
  2875.            <title>Podfather Reviews: The deadly sins of podcasting</title>
  2876.            <description>As much as I love and promote all sorts of podcasts, I feel like it’s time for me to go on a rant. I will be the last to admit this: Some podcasts are not perfect. &lt;br /&gt;
  2877. &lt;br /&gt;
  2878. Even though podcasting is still a relatively new and developing platform for content, there are still annoying habits and clichés that drive me nuts.&lt;br /&gt;
  2879. &lt;br /&gt;
  2880. Whether these clichés are picked up by from other places, like YouTube, or are unique to podcasting, these are a few habits that I wish would leave podcasting all together. &lt;br /&gt;
  2881. &lt;br /&gt;
  2882. Podcasting is a medium where people can get creative with how to work with audio — just take a listen to fictional narrative podcast ...&lt;br /&gt;
  2883. &lt;br /&gt;
  2884. &lt;a href=&quot;http://www.thepostathens.com/article/2017/09/bad-podcast-donts&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  2885.            <link>http://www.podcasting-tools.com/blog.htm#2298</link>
  2886.            <guid isPermaLink="false">2298</guid>
  2887.            <pubDate>Fri, 20 Oct 2017 09:00:00 -0400</pubDate>
  2888.        </item>
  2889.        <item>
  2890.            <title>The Best Podcast Search Engine</title>
  2891.            <description>Finding a podcast is easy; finding relevant episodes is harder. If you want to find, say, all of Paul F. Tompkins’s guest appearances, or podcast episodes about the Russian Revolution, try the podcast search engine Listen Notes.&lt;br /&gt;
  2892. &lt;br /&gt;
  2893. &lt;a href=&quot;https://lifehacker.com/the-best-podcast-search-engine-1818560337&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  2894.            <link>http://www.podcasting-tools.com/blog.htm#2297</link>
  2895.            <guid isPermaLink="false">2297</guid>
  2896.            <pubDate>Wed, 18 Oct 2017 09:00:00 -0400</pubDate>
  2897.        </item>
  2898.        <item>
  2899.            <title>Special Delivery: Crafting The Perfect Podcast Ad</title>
  2900.            <description>The blueprints for ads have always appeared to be somewhat formulaic in nature: Come up with a catchy tagline, make it memorable, use a persuasive technique, communicate a call to action, sell the product.&lt;br /&gt;
  2901. &lt;br /&gt;
  2902. Simple, right? Not so much. The proliferation of content and the way people consume, digest and engage with it has gone through an unprecedented evolution over the last few years. &lt;br /&gt;
  2903. &lt;br /&gt;
  2904. &lt;a href=&quot;https://www.forbes.com/sites/forbesagencycouncil/2017/09/22/special-delivery-crafting-the-perfect-podcast-ad/#414d6b74311c&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  2905.            <link>http://www.podcasting-tools.com/blog.htm#2296</link>
  2906.            <guid isPermaLink="false">2296</guid>
  2907.            <pubDate>Mon, 16 Oct 2017 09:00:56 -0400</pubDate>
  2908.        </item>
  2909.        <item>
  2910.            <title>The Power of Podcasting</title>
  2911.            <description>Look around you. At the people on the train, in your office, on the street. Joggers, walkers, pram-pushers. All sporting earphones. Many are dialled into their favourite music, but it is increasingly likely that they are immersed in their favourite podcast. In a world where so many avoid traditional communication, we are turning to the spoken word for solace.&lt;br /&gt;
  2912. &lt;br /&gt;
  2913. Podcasts have had spikes of popularity since emerging as part of the portable digital boom of the early noughties. &lt;br /&gt;
  2914. &lt;br /&gt;
  2915. &lt;a href=&quot;http://www.smh.com.au/entertainment/m23cover-20170915-gyigwb.html&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  2916.            <link>http://www.podcasting-tools.com/blog.htm#2295</link>
  2917.            <guid isPermaLink="false">2295</guid>
  2918.            <pubDate>Fri, 13 Oct 2017 09:00:00 -0400</pubDate>
  2919.        </item>
  2920.        <item>
  2921.            <title>Tools for Podcasting</title>
  2922.            <description>Podcasting is increasing in popularity and, realizing that many are interested in providing audio content in a podcast, we have assembled a collection of tools that make creation, promotion and listening to podcasts a little easier. &lt;br /&gt;
  2923. &lt;br /&gt;
  2924. &lt;b&gt;1.) Podcasting Tools &lt;/b&gt;&lt;br /&gt;
  2925. Podcasts are simply RSS feeds that contain audio content. By using a combination of RSS and podcast related tools users can use this new communication medium.&lt;br /&gt;
  2926. &lt;br /&gt;
  2927. &lt;a href=&quot;http://www.feedforall.com/tools-for-podcasting.htm&quot; target=&quot;_blank&quot; &gt;Tools for Podcasting&lt;/a&gt;</description>
  2928.            <link>http://www.podcasting-tools.com/blog.htm#2294</link>
  2929.            <guid isPermaLink="false">2294</guid>
  2930.            <pubDate>Wed, 11 Oct 2017 09:00:53 -0400</pubDate>
  2931.        </item>
  2932.        <item>
  2933.            <title>Five Reasons To Listen To Podcasts</title>
  2934.            <description>It is easier than ever to find, subscribe and listen to literally thousands of podcasts on every topic from news, arts, business, comedy, education, politics, sports, technology, music, health, spirituality, hobbies, and more.&amp;nbsp;&amp;nbsp;Podcasters create content and publish their episodes on popular platforms like iTunes, Google Play, Sticher as well as a variety of other podcasting directories and apps.&lt;br /&gt;
  2935. &lt;br /&gt;
  2936. &lt;a href=&quot;http://www.huffingtonpost.com/entry/five-reasons-to-listen-to-podcasts_us_59986b60e4b033e0fbdec48a&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  2937.            <link>http://www.podcasting-tools.com/blog.htm#2293</link>
  2938.            <guid isPermaLink="false">2293</guid>
  2939.            <pubDate>Mon, 9 Oct 2017 09:00:00 -0400</pubDate>
  2940.        </item>
  2941.        <item>
  2942.            <title>3 Easy Steps to Start a Podcast for Content Marketers</title>
  2943.            <description>Several early-adopting companies have already begun creating a podcast to further push their content marketing efforts. There are loads of data sources out there that point to podcasts as the next frontier for media engagement, especially for the coveted affluent millennial demographic. Everyone has a blog, videos are hit or miss, podcasts could help move the needle for your marketing efforts, reach new customers, and increase engagement with your brand.&lt;br /&gt;
  2944. &lt;br /&gt;
  2945. &lt;a href=&quot;http://www.business2community.com/podcasts/3-easy-steps-start-podcast-content-marketers-01897100#LTXlwojbL1MYr1ZR.97&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  2946.            <link>http://www.podcasting-tools.com/blog.htm#2292</link>
  2947.            <guid isPermaLink="false">2292</guid>
  2948.            <pubDate>Fri, 6 Oct 2017 01:59:06 -0400</pubDate>
  2949.        </item>
  2950.        <item>
  2951.            <title>How Podcasting Works</title>
  2952.            <description>While some traditional radio talk shows have begun providing podcasts of their regularly-scheduled broadcasts, the bulk of the podcasts that have cropped up tend to be independent broadcasters who have a fascination with technology. As a result, some podcasts are a little rough around the edges. Nonetheless, it is clear that the technology provides a significant opportunity and potential. Even nay-sayers believe that podcasting is more than a passing fad.&lt;br /&gt;
  2953. &lt;br /&gt;
  2954. Podcasting is RSS that is used to syndicate and distribute audio files.&lt;br /&gt;
  2955. &lt;br /&gt;
  2956. &lt;a href=&quot;http://www.feedforall.com/how-podcasting-works.htm&quot; target=&quot;_blank&quot; &gt;How Podcasting Works&lt;/a&gt;</description>
  2957.            <link>http://www.podcasting-tools.com/blog.htm#2291</link>
  2958.            <guid isPermaLink="false">2291</guid>
  2959.            <pubDate>Wed, 4 Oct 2017 09:00:00 -0400</pubDate>
  2960.        </item>
  2961.        <item>
  2962.            <title>Why Millennials Are Choosing Podcasting Over Blogging To Build Their Personal Brands</title>
  2963.            <description>Millennials are on the move far more than generations before them and their mobile devices are their lifelines. Also, according to a 2016 BNP Paribas Global Entrepreneur Report, millennials are starting more companies at an earlier age and targeting much higher profits than their baby boomer parents and grandparents.&lt;br /&gt;
  2964. &lt;br /&gt;
  2965. These three facts tell us some important things about a millennials lifestyle: They want to stay connected and they want to make their mark. To do these, more millennials are developing a personal and a professional brand that they can project and expand to a growing community.&lt;br /&gt;
  2966. &lt;br /&gt;
  2967. &lt;a href=&quot;https://www.forbes.com/sites/under30network/2017/08/25/why-millennials-are-choosing-podcasting-over-blogging-to-build-their-personal-brands/#549d98b3383a&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  2968.            <link>http://www.podcasting-tools.com/blog.htm#2290</link>
  2969.            <guid isPermaLink="false">2290</guid>
  2970.            <pubDate>Mon, 2 Oct 2017 09:00:00 -0400</pubDate>
  2971.        </item>
  2972.        <item>
  2973.            <title>More Americans are listening to podcasts regularly</title>
  2974.            <description>The increase in podcast consumption could be attributed to a rise in the overall consumption of digital media. The proliferation of smartphones has also helped make downloading and listening to shows easier than ever.&lt;br /&gt;
  2975. &lt;br /&gt;
  2976. &lt;a href=&quot;http://www.businessinsider.com/podcasting-listening-and-regular-usage-is-growing-quickly-chart-2017-8&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  2977.            <link>http://www.podcasting-tools.com/blog.htm#2289</link>
  2978.            <guid isPermaLink="false">2289</guid>
  2979.            <pubDate>Fri, 29 Sep 2017 09:00:00 -0400</pubDate>
  2980.        </item>
  2981.        <item>
  2982.            <title>The Power of the Podcast</title>
  2983.            <description>For budding businessmen and women in the entertainment market, developing a personal brand is just as important as possessing the creativity to bring said brand to the next level. However, it can prove to be difficult to carve a lane and stand out from others who are chasing similar dreams, especially in the digital age. &lt;br /&gt;
  2984. &lt;br /&gt;
  2985. &lt;a href=&quot;https://www.vibe.com/featured/loud-speakers-network-black-podcasts-popularity/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  2986.            <link>http://www.podcasting-tools.com/blog.htm#2288</link>
  2987.            <guid isPermaLink="false">2288</guid>
  2988.            <pubDate>Wed, 27 Sep 2017 09:00:00 -0400</pubDate>
  2989.        </item>
  2990.        <item>
  2991.            <title>The state of podcasting in five charts</title>
  2992.            <description>When the IAB kicks off its third annual podcast upfront next week on Sept. 7, it should look and feel very different from previous years.&lt;br /&gt;
  2993. &lt;br /&gt;
  2994. Before last years event, attendees anticipated the debut of IAB guidelines for the format. This year, attendees have had months to think about market leader Apple’s launch of analytics for podcasts, sample from the bumper crop of branded podcasts that market leaders like Gimlet Media have produced and process the flurry of funding rounds podcasting companies have announced this summer: $7.5 million for Art19, $15 million for Gimlet and another $15 million for HowStuffWorks.&lt;br /&gt;
  2995. &lt;br /&gt;
  2996. Here is a look at the state of podcasting in five charts.&lt;br /&gt;
  2997. &lt;br /&gt;
  2998. &lt;a href=&quot;https://digiday.com/media/state-podcasting-five-charts/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;&lt;br /&gt;</description>
  2999.            <link>http://www.podcasting-tools.com/blog.htm#2287</link>
  3000.            <guid isPermaLink="false">2287</guid>
  3001.            <pubDate>Mon, 25 Sep 2017 09:00:00 -0400</pubDate>
  3002.        </item>
  3003.        <item>
  3004.            <title>Podcast Movement</title>
  3005.            <description>This August, 1,800 podcast enthusiasts (including 120 speakers) headed to Anaheim, CA for the annual Podcast Movement conference.</description>
  3006.            <link>http://www.podcasting-tools.com/blog.htm#2286</link>
  3007.            <guid isPermaLink="false">2286</guid>
  3008.            <pubDate>Fri, 22 Sep 2017 09:09:00 -0400</pubDate>
  3009.        </item>
  3010.        <item>
  3011.            <title>How to Conduct a Podcast Interview</title>
  3012.            <description>Conducting a successful podcast interview can be a tricky proposition for a podcaster starting out. Once you have determined individuals that will appeal to your target audience contact potential interviewees and arrange a time to conduct the interview. Following this guide will insure that the interview goes off without a hitch.&lt;br /&gt;
  3013. &lt;br /&gt;
  3014. &lt;b&gt;1. Prepare Questions in Advance &lt;/b&gt;&lt;br /&gt;
  3015. Prepare a list of questions prior to the interview, contemplate possible follow-up questions based on the expected responses. Create a list of notes along with the questions that are accessible during the interview and will help you direct the conversation.&lt;br /&gt;
  3016. &lt;br /&gt;
  3017. &lt;a href=&quot;http://www.feedforall.com/how-to-conduct-podcast-interview.htm&quot; target=&quot;_blank&quot; &gt;How to Conduct a Podcast Interview&lt;/a&gt;</description>
  3018.            <link>http://www.podcasting-tools.com/blog.htm#2285</link>
  3019.            <guid isPermaLink="false">2285</guid>
  3020.            <pubDate>Wed, 20 Sep 2017 09:00:00 -0400</pubDate>
  3021.        </item>
  3022.        <item>
  3023.            <title>Are podcasts changing advertising?</title>
  3024.            <description>Podcast listeners were few and far between five years ago, but now they seem to be everywhere.&lt;br /&gt;
  3025. &lt;br /&gt;
  3026. Whether chuckling on a treadmill or learning about quantum physics on the bus, a growing demographic of people are embracing the medium. If you are reading this on public transport, in an office or some other crowded place, there is probably someone listening to one in your immediate vicinity.&lt;br /&gt;
  3027. &lt;br /&gt;
  3028. The last few years has seen an explosion in both the number of people and the number of podcasts available. In the US especially, where the podcasting market is much more firmly entrenched, it seems like every comedian or entertainment personality now has their own.&lt;br /&gt;
  3029. &lt;br /&gt;
  3030. &lt;a href=&quot;https://www.marketingtechnews.net/news/2017/aug/07/are-podcasts-changing-advertising/&quot; target=&quot;_blank&quot; &gt;Are podcasts changing advertising?&lt;/a&gt;</description>
  3031.            <link>http://www.podcasting-tools.com/blog.htm#2284</link>
  3032.            <guid isPermaLink="false">2284</guid>
  3033.            <pubDate>Mon, 18 Sep 2017 09:59:33 -0400</pubDate>
  3034.        </item>
  3035.        <item>
  3036.            <title>How Podcasting is Effective for Brand Building</title>
  3037.            <description>Get Your Message Out With Podcasting Are you ready to move beyond your blog? Podcasting may be the next step in building your personal brand and is still a growing medium when it comes to attracting…&lt;br /&gt;
  3038. &lt;br /&gt;
  3039. &lt;a href=&quot;http://www.business2community.com/podcasts/podcasting-effective-brand-building-01889088#TYmvG0TdhZoICO50.97&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  3040.            <link>http://www.podcasting-tools.com/blog.htm#2283</link>
  3041.            <guid isPermaLink="false">2283</guid>
  3042.            <pubDate>Fri, 15 Sep 2017 09:00:00 -0400</pubDate>
  3043.        </item>
  3044.        <item>
  3045.            <title>Plan for Podcast Success with These Tips</title>
  3046.            <description>&lt;b&gt;1. Invest in Sound Quality&lt;/b&gt;&lt;br /&gt;
  3047. There is nothing worse than listening to a podcast full of good information, yet the audio is so bad that you only hear 80 percent of what’s being said. With the popularity of podcasting, finding out the best (and most affordable) microphones isn’t any more difficult than a Google search. Consider also how you want to mix the sound after you record. What software is best for your needs ­– and fits the budget – so the audio is crisp, clear and free of background noise and static?&lt;br /&gt;
  3048. &lt;br /&gt;
  3049. &lt;a href=&quot;https://www.rocksdigital.com/tips-successful-podcast-launch/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  3050.            <link>http://www.podcasting-tools.com/blog.htm#2282</link>
  3051.            <guid isPermaLink="false">2282</guid>
  3052.            <pubDate>Wed, 13 Sep 2017 09:00:00 -0400</pubDate>
  3053.        </item>
  3054.        <item>
  3055.            <title>The Art of the Taboo Podcast Interview</title>
  3056.            <description>One of the great revelations of the rise of podcasting is the format’s eagerness to lift the curtain on the journalistic process and mine the method for material. Consider the raw interview, a nonfiction podcast staple that reveals as much about the person asking the questions as the one answering them. The most interesting ones stretch the form beyond the journalist’s traditional limits. If the classic journalistic chat is objective and emotionally removed, the best podcast hosts leverage their personal investments and creative conversational tactics to tackle even the most taboo topics. &lt;br /&gt;
  3057. &lt;br /&gt;
  3058. &lt;a href=&quot;https://www.nytimes.com/2017/08/01/arts/the-art-of-the-taboo-podcast-interview.html&quot; target=&quot;_blank&quot; &gt;The Art of the Taboo Podcast Interview&lt;/a&gt;</description>
  3059.            <link>http://www.podcasting-tools.com/blog.htm#2281</link>
  3060.            <guid isPermaLink="false">2281</guid>
  3061.            <pubDate>Mon, 11 Sep 2017 09:00:00 -0400</pubDate>
  3062.        </item>
  3063.        <item>
  3064.            <title>How can you measure the success of your podcast?</title>
  3065.            <description>Podcast listening has exploded in recent years.&lt;br /&gt;
  3066. &lt;br /&gt;
  3067. Almost a quarter of Americans over 12 said they had heard a podcast in the prior month, up from 21 percent the previous year, according to the 2016 Infinite Dial study from Edison Research. In addition, podcast listeners dialed up an average of five podcasts per week.&lt;br /&gt;
  3068. &lt;br /&gt;
  3069. The medium can be a superb way of establishing authority, and PR and marketing pros have jumped on the bandwagon. Podcasting also requires fewer resources than video and is frequently more accessible to consumers.&lt;br /&gt;
  3070. &lt;br /&gt;
  3071. &lt;a href=&quot;http://m.prdaily.com/Main/Articles/23014.aspx&quot; target=&quot;_blank&quot; &gt;How can you measure the success of your podcast?&lt;/a&gt;</description>
  3072.            <link>http://www.podcasting-tools.com/blog.htm#2280</link>
  3073.            <guid isPermaLink="false">2280</guid>
  3074.            <pubDate>Sat, 9 Sep 2017 09:00:00 -0400</pubDate>
  3075.        </item>
  3076.        <item>
  3077.            <title>This Infographic Shows Why Podcast Ads May Be Perfect for Fitness Brands</title>
  3078.            <description>Podcasting has been steadily growing in popularity for the last few years, and brands are starting to figure out that the formats ripe for immersive advertising. According to Edison Research, the share of Americans who report being monthly podcast listeners is 24 percent (67 million), up from 21 percent (57 million) last year.&lt;br /&gt;
  3079. &lt;br /&gt;
  3080. &lt;a href=&quot;http://www.adweek.com/digital/this-infographic-shows-why-podcast-ads-may-be-perfect-for-fitness-brands/&quot; target=&quot;_blank&quot; &gt;Podcasting for Fitness Brands&lt;/a&gt;</description>
  3081.            <link>http://www.podcasting-tools.com/blog.htm#2279</link>
  3082.            <guid isPermaLink="false">2279</guid>
  3083.            <pubDate>Thu, 7 Sep 2017 09:00:00 -0400</pubDate>
  3084.        </item>
  3085.        <item>
  3086.            <title>Podcast Advertising: Revenue and Format Trends</title>
  3087.            <description>Total advertising revenue for the largest podcasting organizations jumped 72% between 2015 and 2016, according to recent research from the Internet Advertising Bureau (IAB) and PwC.&lt;br /&gt;
  3088. &lt;br /&gt;
  3089. The report was based on data from 20 of the largest podcast networks. The group comprises a significant share of the podcast market but does not account for all podcast advertising revenue.&lt;br /&gt;
  3090. &lt;br /&gt;
  3091. &lt;a href=&quot;https://www.marketingprofs.com/charts/2017/32421/podcast-advertising-revenue-format-and-campaign-trends&quot; target=&quot;_blank&quot; &gt;Podcast Advertising: Revenue and Format Trends&lt;/a&gt;</description>
  3092.            <link>http://www.podcasting-tools.com/blog.htm#2278</link>
  3093.            <guid isPermaLink="false">2278</guid>
  3094.            <pubDate>Tue, 5 Sep 2017 01:59:06 -0400</pubDate>
  3095.        </item>
  3096.        <item>
  3097.            <title>Speeding Up Your Podcasts Will Not Solve Your Problems</title>
  3098.            <description>To fight the growing wave of podcasts released each day, a group of people have started listening to their favorite shows at hyperspeed. The only problem: They might not be comprehending much.&lt;br /&gt;
  3099. &lt;br /&gt;
  3100. &lt;a href=&quot;https://www.theringer.com/2017/8/2/16095364/inefficiency-week-podcasts-speed-comprehension-f0ea43949e42&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  3101.            <link>http://www.podcasting-tools.com/blog.htm#2277</link>
  3102.            <guid isPermaLink="false">2277</guid>
  3103.            <pubDate>Sun, 3 Sep 2017 09:00:00 -0400</pubDate>
  3104.        </item>
  3105.        <item>
  3106.            <title>Social Media Versus Podcasting</title>
  3107.            <description>47% This is the share of social news consumers who can correctly remember where they read a digital story in the last 48 hours. A new Reuters/Oxford University study followed up on actual social-media exposure and reading with a survey that found a little less than half of users who clicked into a story from their social feed, and a little more than a third from search (37%), could attribute the source. And just in case you think this is a matter of normal memory lapses, that attribution rate compares to an 81% among readers who went directly to the news source and discovered the story. &lt;br /&gt;
  3108. &lt;br /&gt;
  3109. &lt;a href=&quot;http://www.minonline.com/numbers-dont-lie-social-media-versus-podcasting/&quot; target=&quot;_blank&quot; &gt;Social Media Versus Podcasting&lt;/a&gt;</description>
  3110.            <link>http://www.podcasting-tools.com/blog.htm#2276</link>
  3111.            <guid isPermaLink="false">2276</guid>
  3112.            <pubDate>Fri, 1 Sep 2017 09:00:00 -0400</pubDate>
  3113.        </item>
  3114.        <item>
  3115.            <title>Do Podcasts Need TV Validation?</title>
  3116.            <description>In addition to its second- (or third-) class status in media, podcasting has its share of issues. Podcasts are notoriously difficult for listeners to discover and for creators to monetize. And, unlike TV, film and even satellite radio, many folks still aren&apos;t quite sure what a podcast is.&lt;br /&gt;
  3117. &lt;br /&gt;
  3118. &lt;a href=&quot;https://www.forbes.com/sites/sarahrheawerner/2017/07/21/do-podcasts-need-tv-validation/#4387c9d2139e&quot; target=&quot;_blank&quot; &gt;Do Podcasts Need TV Validation?&lt;/a&gt;</description>
  3119.            <link>http://www.podcasting-tools.com/blog.htm#2275</link>
  3120.            <guid isPermaLink="false">2275</guid>
  3121.            <pubDate>Wed, 30 Aug 2017 09:00:00 -0400</pubDate>
  3122.        </item>
  3123.        <item>
  3124.            <title>Sick of SoundCloud? Anchor Offers Podcast Transfer with Free Hosting</title>
  3125.            <description>SoundCloud is on shaky financial footing, saying it only has enough money to last a few more months unless someone buys or invests in it. That’s sure to cause anxiety in content creators with their life’s work stored on SoundCloud. Now some new startups are nipping at SoundCloud’s heels by focusing on podcasting in ways the music streaming service never did.&lt;br /&gt;
  3126. &lt;br /&gt;
  3127. Anchor is a fast-rising podcast app that layers community features on top of audio streaming. It lets creators record right from their phone and take talk show-style call-ins, while listeners can join in-app chat rooms to bond with fellow fans, and give digital &lt;i&gt;applause &lt;/i&gt;at their favorite moments.&lt;br /&gt;
  3128. &lt;br /&gt;
  3129. &lt;a href=&quot;https://techcrunch.com/2017/07/31/free-podcast-hosting/&quot; target=&quot;_blank&quot; &gt;Sick of SoundCloud? Anchor Offers Podcast Transfer with Free Hosting&lt;/a&gt;</description>
  3130.            <link>http://www.podcasting-tools.com/blog.htm#2274</link>
  3131.            <guid isPermaLink="false">2274</guid>
  3132.            <pubDate>Mon, 28 Aug 2017 09:00:00 -0400</pubDate>
  3133.        </item>
  3134.        <item>
  3135.            <title>Podcasting Success Tips From 3 Top Female Entrepreneur Hosts</title>
  3136.            <description>Yes, on the surface, you would not think so, with only 13 percent of female-hosted podcasts appearing in the U.S. iTunes top 100 podcasts chart as of April 2017. However, that number is deceiving because the women that are successful are really creating a storm.&lt;br /&gt;
  3137. &lt;br /&gt;
  3138. Today, there are talented female entrepreneurs who have boosted their brands by using value-rich podcasts to provide useful information to their specific audiences.&lt;br /&gt;
  3139. &lt;br /&gt;
  3140. &lt;a href=&quot;https://www.entrepreneur.com/article/297303&quot; target=&quot;_blank&quot; &gt;Podcasting Success Tips From 3 Top Female Entrepreneur Hosts&lt;/a&gt;</description>
  3141.            <link>http://www.podcasting-tools.com/blog.htm#2273</link>
  3142.            <guid isPermaLink="false">2273</guid>
  3143.            <pubDate>Sat, 26 Aug 2017 09:00:20 -0400</pubDate>
  3144.        </item>
  3145.        <item>
  3146.            <title>20 Podcasts About Writing That Will Have You Penning A Bestselling Novel In No Time</title>
  3147.            <description>Writers get their inspiration from all sorts of places — real life, current events, favorite books, other writers, their own imagination, and more recently: podcasts. Podcasts about writing have been around practically as long as podcasts themselves have been, (with the longest-running writing podcast on this list airing for the first time in 2005!) and they’re the perfect dose of advice, inspiration, and motivation —&amp;nbsp;&amp;nbsp;especially for working writers on the go. &lt;br /&gt;
  3148. &lt;br /&gt;
  3149. &lt;a href=&quot;https://www.bustle.com/p/20-podcasts-about-writing-that-will-have-you-penning-a-bestselling-novel-in-no-time-73325&quot; target=&quot;_blank&quot; &gt;20 Podcasts About Writing That Will Have You Penning A Bestselling Novel In No Time&lt;/a&gt;</description>
  3150.            <link>http://www.podcasting-tools.com/blog.htm#2272</link>
  3151.            <guid isPermaLink="false">2272</guid>
  3152.            <pubDate>Thu, 24 Aug 2017 09:00:00 -0400</pubDate>
  3153.        </item>
  3154.        <item>
  3155.            <title>Musicals are About to Shake Up Podcasting</title>
  3156.            <description>Writing a podcast musical was a unique challenge—even for Winter and Littler, who play together in Chamber Band, a project Littler describes as creating &lt;i&gt;story-oriented songs in established universes.&lt;/i&gt;&lt;br /&gt;
  3157. &lt;br /&gt;
  3158. &lt;a href=&quot;https://www.wired.com/story/36-questions-musical-podcast/&quot; target=&quot;_blank&quot; &gt;Musicals are About to Shake Up Podcasting&lt;/a&gt; #podcasting</description>
  3159.            <link>http://www.podcasting-tools.com/blog.htm#2271</link>
  3160.            <guid isPermaLink="false">2271</guid>
  3161.            <pubDate>Tue, 22 Aug 2017 09:00:00 -0400</pubDate>
  3162.        </item>
  3163.        <item>
  3164.            <title>Radio Network Entercom Invests in Podcast Network Digital Media</title>
  3165.            <description>The broadcaster is taking a 45 percent stake in the startup.&lt;br /&gt;
  3166. &lt;br /&gt;
  3167. Entercom, the fourth-largest radio broadcaster in the U.S., is buying 45 percent of Dgital Media, a podcast producer/network whose roster includes political shows like Pod Save America.&lt;br /&gt;
  3168. &lt;br /&gt;
  3169. &lt;a href=&quot;https://www.recode.net/2017/8/3/16090332/entercom-dgital-media-podcast-investment-pod-save-america&quot; target=&quot;_blank&quot; &gt;Radio Network Entercom Invests in Podcast Network Digital Media&lt;/a&gt;</description>
  3170.            <link>http://www.podcasting-tools.com/blog.htm#2270</link>
  3171.            <guid isPermaLink="false">2270</guid>
  3172.            <pubDate>Sun, 20 Aug 2017 09:00:00 -0400</pubDate>
  3173.        </item>
  3174.        <item>
  3175.            <title>What Is the Best Way for a Podcast Studio to Raise Money?</title>
  3176.            <description>The past seven days saw two significant stories about money being raised here in Podcast-land. Taken together, the stories contain a fair bit of meat, because they offer two very different approaches to the industry — and two different visions of what it could be.&lt;br /&gt;
  3177. &lt;br /&gt;
  3178. We will start with the flashier one. Last Wednesday, Gimlet Media announced that it had successfully executed a $15 million Series B fundraising round led by Stripes Group, whose portfolio also includes Refinery29 and notable podcast advertiser Blue Apron. &lt;br /&gt;
  3179. &lt;br /&gt;
  3180. &lt;a href=&quot;http://www.niemanlab.org/2017/08/the-podcast-business-playbook-whats-the-best-way-for-a-podcast-studio-to-raise-money/&quot; target=&quot;_blank&quot; &gt;What Is the Best Way for a Podcast Studio to Raise Money?&lt;/a&gt;</description>
  3181.            <link>http://www.podcasting-tools.com/blog.htm#2269</link>
  3182.            <guid isPermaLink="false">2269</guid>
  3183.            <pubDate>Fri, 18 Aug 2017 09:00:00 -0400</pubDate>
  3184.        </item>
  3185.        <item>
  3186.            <title>Personal Audio Loses its Appeal for Podcasting Patent</title>
  3187.            <description>A year after taking up the case, the US Court of Appeals for the Federal Circuit has ruled in favor of the Electronic Frontier Foundation in its challenge against podcasting patent troll, Personal Audio. The decision is a massive relief for the vibrant and ever-growing medium, which has been operated under the threat of lawsuit for a number of years. &lt;br /&gt;
  3188. &lt;br /&gt;
  3189. &lt;a href=&quot;https://techcrunch.com/2017/08/07/personal-audio-loses-its-appeal-for-podcasting-patent/&quot; target=&quot;_blank&quot; &gt;Personal Audio Loses its Appeal for Podcasting Patent&lt;/a&gt;</description>
  3190.            <link>http://www.podcasting-tools.com/blog.htm#2268</link>
  3191.            <guid isPermaLink="false">2268</guid>
  3192.            <pubDate>Wed, 16 Aug 2017 09:00:00 -0400</pubDate>
  3193.        </item>
  3194.        <item>
  3195.            <title>An Insiders Guide To Podcasting: 9 Steps To Get Started Today</title>
  3196.            <description>Podcasting is expanding as a broadcasting platform, and it is not too late to get in the game. Top podcasters are reaching millions of people each month and monetizing their audiences to sustain thriving businesses.&lt;br /&gt;
  3197. &lt;br /&gt;
  3198. &lt;a href=&quot;https://www.forbes.com/sites/julesschroeder/2017/08/11/a-beginners-guide-to-podcasting-9-steps-to-get-started-today/#4623efd415c3&quot; target=&quot;_blank&quot; &gt;An Insiders Guide To Podcasting: 9 Steps To Get Started Today&lt;/a&gt;</description>
  3199.            <link>http://www.podcasting-tools.com/blog.htm#2267</link>
  3200.            <guid isPermaLink="false">2267</guid>
  3201.            <pubDate>Mon, 14 Aug 2017 09:00:00 -0400</pubDate>
  3202.        </item>
  3203.        <item>
  3204.            <title>Google: How to Optimize Podcasts for SEO</title>
  3205.            <description>Podcast optimization for ranking in the Google search results isn’t a topic that comes up very often.&amp;nbsp;&amp;nbsp;And John Mueller gave some excellent advice on SEOing for podcasts.&lt;br /&gt;
  3206. &lt;br /&gt;
  3207. The question came up about whether or not it was a good idea to simply have podcasts all listed on a single page, specifically within an iframe.&amp;nbsp;&amp;nbsp;And while that is possible, John Mueller from Google raised some very good points about why this might not be the best idea for ranking, along with suggestions for optimizing those podcasts to rank better in Google.&amp;nbsp;&amp;nbsp;But first, he talked about the impact this strategy could have on user experience.&lt;br /&gt;
  3208. &lt;br /&gt;
  3209. &lt;a href=&quot;http://www.thesempost.com/optimizing-podcasts-google-seo/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  3210.            <link>http://www.podcasting-tools.com/blog.htm#2266</link>
  3211.            <guid isPermaLink="false">2266</guid>
  3212.            <pubDate>Sun, 16 Apr 2017 09:00:49 -0400</pubDate>
  3213.        </item>
  3214.        <item>
  3215.            <title>Podcasting Priests</title>
  3216.            <description>Busy this Lent? No time for retreats, Stations of the Cross or other Lenten events? Try tuning into a Catholic podcast.&lt;br /&gt;
  3217. &lt;br /&gt;
  3218. Two websites launched by diocesan priests – anchoredinthelord.com and studyprayserve.com – offer wisdom and insight for a faith-filled Lent.&lt;br /&gt;
  3219. &lt;br /&gt;
  3220. &lt;a href=&quot;http://superiorcatholicherald.org/news/local-news/podcasting-priests-technology-service-gospel/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  3221.            <link>http://www.podcasting-tools.com/blog.htm#2265</link>
  3222.            <guid isPermaLink="false">2265</guid>
  3223.            <pubDate>Fri, 14 Apr 2017 09:00:00 -0400</pubDate>
  3224.        </item>
  3225.        <item>
  3226.            <title>Infinite Dial Preview – Is Podcasting On The Rise?</title>
  3227.            <description>Thursday, Edison Research will host a podcast with data from their annual Infinite Dial study. In anticipation of the webinar, Edison’s Tom Webster released a tidbit of new information about podcasting, which will be part of the webinar, Thursday.&lt;br /&gt;
  3228. &lt;br /&gt;
  3229. &lt;a href=&quot;http://radioink.com/2017/03/08/infinite-dial-preview-podcasting-rise/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  3230.            <link>http://www.podcasting-tools.com/blog.htm#2264</link>
  3231.            <guid isPermaLink="false">2264</guid>
  3232.            <pubDate>Wed, 12 Apr 2017 09:00:00 -0400</pubDate>
  3233.        </item>
  3234.        <item>
  3235.            <title>This New Campaign Urges You to Tell Your Friends About Podcasts</title>
  3236.            <description>There are now more than 37 podcast producers who have signed on to the effort, including National Public Radio, American Public Media, ESPN, First Look Media, FiveThirtyEight, Gimlet Media, HowStuffWorks, Panoply and PRI, and that is not counting a whole network of NPR member stations.&lt;br /&gt;
  3237. &lt;br /&gt;
  3238. Beginning on March 1, hosts of podcasts produced by those participating partners will encourage their listeners to spread the word and get others turned on to podcasts. The campaign is accompanied by a social media component unified under the #trypod hashtag, which is already making the Twitter rounds ahead of the launch.&lt;br /&gt;
  3239. &lt;br /&gt;
  3240. &lt;a href=&quot;http://www.adweek.com/digital/podcast-publishers-team-up-on-a-campaign-to-spread-the-podcast-love/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  3241.            <link>http://www.podcasting-tools.com/blog.htm#2263</link>
  3242.            <guid isPermaLink="false">2263</guid>
  3243.            <pubDate>Mon, 10 Apr 2017 09:00:00 -0400</pubDate>
  3244.        </item>
  3245.        <item>
  3246.            <title>The Podcasting Market Earns Hundreds of Millions of Dollars Because It’s Working</title>
  3247.            <description>About a year ago we asked whether or not podcasting can finally make money. That’s settled: It is. Today, the money is enough to make a few people rich but not enough yet to register in the global economy. Still, every year, the medium grows, largely driven by shows that get people talking, and podcasts are not even easy to play in cars yet.&lt;br /&gt;
  3248. &lt;br /&gt;
  3249. &lt;a href=&quot;http://observer.com/2017/03/gimlet-creative-ebay-panoply-npr-podcast-revenue/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  3250.            <link>http://www.podcasting-tools.com/blog.htm#2262</link>
  3251.            <guid isPermaLink="false">2262</guid>
  3252.            <pubDate>Sat, 8 Apr 2017 09:00:00 -0400</pubDate>
  3253.        </item>
  3254.        <item>
  3255.            <title>Why live podcasts are becoming a big deal this year</title>
  3256.            <description>Podcasters like to argue that theirs is the most intimate medium. But to grow their businesses, more and more of them are getting into live events, with producers big and small either growing or launching events operations.&lt;br /&gt;
  3257. &lt;br /&gt;
  3258. &lt;a href=&quot;https://digiday.com/media/live-podcasts-becoming-big-deal-year/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;&lt;br /&gt;</description>
  3259.            <link>http://www.podcasting-tools.com/blog.htm#2261</link>
  3260.            <guid isPermaLink="false">2261</guid>
  3261.            <pubDate>Thu, 6 Apr 2017 09:00:52 -0400</pubDate>
  3262.        </item>
  3263.        <item>
  3264.            <title>Why Podcastings Lack of Diversity Might Be a Tech Problem</title>
  3265.            <description>Podcasting Still Has a Lack of Diversity&lt;br /&gt;
  3266. The need to either figure out discovery or simply develop more diverse programs is becoming more pressing, thanks to the rising numbers of podcast listeners — monthly podcast listeners hit 24 percent of all Americans in 2016, up from 21 percent in the year previous.&lt;br /&gt;
  3267. &lt;br /&gt;
  3268. &lt;a href=&quot;http://tech.co/podcastings-lack-diversity-tech-2017-03&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  3269.            <link>http://www.podcasting-tools.com/blog.htm#2260</link>
  3270.            <guid isPermaLink="false">2260</guid>
  3271.            <pubDate>Tue, 4 Apr 2017 09:00:49 -0400</pubDate>
  3272.        </item>
  3273.        <item>
  3274.            <title>Behind the Podcasting Boom</title>
  3275.            <description>Podcasting has been around for more than a decade, but we still tend to think of it as a new technology. Like any new technology, you’d expect that its growth would be driven by Millennials and Generation Z, who are drawn to technology like moths to flames.&lt;br /&gt;
  3276. &lt;br /&gt;
  3277. But surprise – podcastings seeing growth thanks to an older demographic.&lt;br /&gt;
  3278. &lt;br /&gt;
  3279. That’s according to a recent report from Edison Research and Triton Digital, which examines digital radio habits.&lt;br /&gt;
  3280. &lt;br /&gt;
  3281. &lt;a href=&quot;http://www.medialifemagazine.com/behind-podcasting-boom/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  3282.            <link>http://www.podcasting-tools.com/blog.htm#2259</link>
  3283.            <guid isPermaLink="false">2259</guid>
  3284.            <pubDate>Sun, 2 Apr 2017 09:00:00 -0400</pubDate>
  3285.        </item>
  3286.        <item>
  3287.            <title>Podcasting Dos and Do Nots</title>
  3288.            <description>Consider following these simple podcasting tips to get the most from your podcast and make it stand out from other podcasts in the crowd. &lt;br /&gt;
  3289. &lt;br /&gt;
  3290. DO&lt;br /&gt;
  3291. &lt;br /&gt;
  3292. 1. Make it Professional &lt;br /&gt;
  3293. Regardless of whether you are podcasting from your garage or a corporate boardroom there is no reason that your podcast cannot have a professional sound and feel. Use software to edit the audio file and filter background noise. Listeners will not tolerate poor audio quality. With the wide range of relatively inexpensive software and hardware available there is no reason you can not provide good quality audio podcast. &lt;br /&gt;
  3294. &lt;br /&gt;
  3295. &lt;a href=&quot;http://www.feedforall.com/podcasting-dos-donts.htm&quot; target=&quot;_blank&quot; &gt;Podcasting Dos and Do Nots&lt;/a&gt;</description>
  3296.            <link>http://www.podcasting-tools.com/blog.htm#2258</link>
  3297.            <guid isPermaLink="false">2258</guid>
  3298.            <pubDate>Fri, 31 Mar 2017 09:00:00 -0500</pubDate>
  3299.        </item>
  3300.        <item>
  3301.            <title>Why Start Your Own Podcast?</title>
  3302.            <description>You might be asking how podcasts are different from radio shows. On a podcast, you will often hear information and music that you usually can not find anywhere else. They are often aimed at niche audiences. Though some podcasts are distributed live like radio shows, many are not. They are recorded for later listening, or added to a listening queue on Soundcloud, iTunes, or other syndications, making for a completely different kind of listening experience.&lt;br /&gt;
  3303. &lt;br /&gt;
  3304. &lt;a href=&quot;http://www.huffingtonpost.com/entry/why-start-your-own-podcast_us_58b21cc2e4b02f3f81e44861&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  3305.            <link>http://www.podcasting-tools.com/blog.htm#2257</link>
  3306.            <guid isPermaLink="false">2257</guid>
  3307.            <pubDate>Wed, 29 Mar 2017 09:00:00 -0500</pubDate>
  3308.        </item>
  3309.        <item>
  3310.            <title>2017: Another Year for Podcasts?</title>
  3311.            <description>While the past decade will no doubt be characterized by the rise of Twitter, Facebook, and Snapchat, there’s another form of media gaining a steady following, especially among millennials: podcasts. Podcasting, or &lt;i&gt;audio blogging&lt;/i&gt; as it was called in the early days, has been around since the 1980s but took off with the rise of the iPod and versatile MP3 audio format. Since then, podcasting remains on the rise. According to Mother Jones, a third of the podcasts listed on iTunes appeared after 2014, and according to an Edison Research survey, 21 percent of Americans reported listening to podcasts monthly in 2016, up from 17 percent in 2015. The popularity of podcasts has grown for a variety of reasons.&lt;br /&gt;
  3312. &lt;br /&gt;
  3313. &lt;a href=&quot;http://www.mmcthemonitor.com/2017/01/2017-another-year-for-podcasts/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  3314.            <link>http://www.podcasting-tools.com/blog.htm#2256</link>
  3315.            <guid isPermaLink="false">2256</guid>
  3316.            <pubDate>Mon, 27 Mar 2017 09:00:11 -0500</pubDate>
  3317.        </item>
  3318.        <item>
  3319.            <title>Spotify gets into podcasting with three music-themed shows</title>
  3320.            <description>Spotify dipped its toes into podcasting in 2015 by adding pre-existing programs to its lineup. Now it&apos;s getting into content creation and rolling out its own shows. The company is launching three original podcasts, and it says that is just the start.&lt;br /&gt;
  3321. &lt;br /&gt;
  3322. The first of the new programs, Showstopper, is available now and features The Fader editor in chief Naomi Zeichner talking with music supervisors from TV shows like Stranger Things and Scrubs. The bi-weekly podcast offers commentary and insight on noteworthy music moments in television history.&lt;br /&gt;
  3323. &lt;br /&gt;
  3324. &lt;a href=&quot;https://www.engadget.com/2017/02/23/spotify-gets-into-podcasting-with-three-music-themed-shows/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  3325.            <link>http://www.podcasting-tools.com/blog.htm#2255</link>
  3326.            <guid isPermaLink="false">2255</guid>
  3327.            <pubDate>Fri, 24 Mar 2017 09:00:00 -0500</pubDate>
  3328.        </item>
  3329.        <item>
  3330.            <title>15 Tips For An On-Point Podcast Guest Appearance</title>
  3331.            <description>The art of interviewing is a popular topic, but what about the art of being interviewed? While the role may feel more passive, it is actually just as active as the interviewers.&lt;br /&gt;
  3332. &lt;br /&gt;
  3333. &lt;a href=&quot;http://www.forbes.com/sites/sarahrheawerner/2017/01/22/15-tips-for-an-on-point-podcast-guest-appearance/#7ef01a156e17&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  3334.            <link>http://www.podcasting-tools.com/blog.htm#2254</link>
  3335.            <guid isPermaLink="false">2254</guid>
  3336.            <pubDate>Wed, 22 Mar 2017 09:00:00 -0500</pubDate>
  3337.        </item>
  3338.        <item>
  3339.            <title>6 ways to grow your podcast audience with SEO</title>
  3340.            <description>Columnist Stephan Spencer explains the benefits of podcasting, as well as how to optimize your podcast for visibility in search engines, YouTube and platforms like iTunes or Google Play.&lt;br /&gt;
  3341. &lt;br /&gt;
  3342. &lt;a href=&quot;http://searchengineland.com/6-ways-grow-podcast-audience-seo-268734&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  3343.            <link>http://www.podcasting-tools.com/blog.htm#2253</link>
  3344.            <guid isPermaLink="false">2253</guid>
  3345.            <pubDate>Mon, 20 Mar 2017 09:00:00 -0500</pubDate>
  3346.        </item>
  3347.        <item>
  3348.            <title>HowStuffWorks Brings Dynamic Advertising to Podcasting</title>
  3349.            <description>HowStuffWorks, a preeminent publisher of informative podcast, video and editorial content, today announced that it will bring dynamic advertising to its expansive podcast library, doubling new advertising inventory for its existing and future portfolio of leading brand partners. Powered by AdsWizz, the partnership is intended to strengthen the value of podcast advertising for brands, while maintaining an inherently intimate listening experience.&lt;br /&gt;
  3350. &lt;br /&gt;
  3351. HowStuffWorks’ 12 podcast brands have amassed over 650 million downloads in the last eight years, and garner over 29 million downloads every month. With an evergreen podcast library of more than 6,000 episodes totaling over 3,000 hours of listening time, combined with dynamic ad insertion technology, HowStuffWorks is now uniquely positioned to provide a new level of scale to brands seeking to enhance their digital advertising across all platforms. What’s more, this technology partnership reinforces HowStuffWorks’ commitment to curated, live-read ad integrations that foster a personal connection with listeners.&lt;br /&gt;
  3352. &lt;br /&gt;
  3353. &lt;a href=&quot;http://www.prweb.com/releases/2017/02/prweb14052575.htm&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  3354.            <link>http://www.podcasting-tools.com/blog.htm#2252</link>
  3355.            <guid isPermaLink="false">2252</guid>
  3356.            <pubDate>Sat, 18 Mar 2017 09:54:05 -0500</pubDate>
  3357.        </item>
  3358.        <item>
  3359.            <title>A Report on Podcasting details  Industry Issues</title>
  3360.            <description>The report is the product of research done on the learnings gleaned from the various on-demand audio-related investments made by the John S. and James L. Knight Foundation — of which there have been quite a few. Indeed, the foundation is strikingly ubiquitous as a funder of the space through programmatic grant support, particularly among projects that lie at the nexus of public media and podcasts.&lt;br /&gt;
  3361. &lt;br /&gt;
  3362. &lt;a href=&quot;http://www.niemanlab.org/2017/01/a-report-on-podcasting-details-some-of-the-industrys-issues-diversity-talent-tech-and-oh-yeah-money/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  3363.            <link>http://www.podcasting-tools.com/blog.htm#2251</link>
  3364.            <guid isPermaLink="false">2251</guid>
  3365.            <pubDate>Thu, 16 Mar 2017 09:00:00 -0500</pubDate>
  3366.        </item>
  3367.        <item>
  3368.            <title>7 Podcast Communities To Join (And Why You Need Them)</title>
  3369.            <description>From the inside, podcasting is an incredibly community-driven medium.&amp;nbsp;&amp;nbsp;I have learned everything I know about podcasting from the podcasting community, from Facebook groups, intense personal mastermind groups and one-on-one podcast mentors.&lt;br /&gt;
  3370. &lt;br /&gt;
  3371. &lt;a href=&quot;http://www.forbes.com/sites/sarahrheawerner/2017/01/31/7-podcast-communities-to-join-and-why-you-need-them/#52301f1062c3&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  3372.            <link>http://www.podcasting-tools.com/blog.htm#2250</link>
  3373.            <guid isPermaLink="false">2250</guid>
  3374.            <pubDate>Thu, 9 Mar 2017 09:00:00 -0500</pubDate>
  3375.        </item>
  3376.        <item>
  3377.            <title>3 Reasons B2B Brands Should Podcast to Win More Business</title>
  3378.            <description>Why Should B2B Brands Consider Podcasting?&lt;br /&gt;
  3379. &lt;br /&gt;
  3380. James believes the most strategic benefit to podcasting as a B2B brand is the ability to &lt;i&gt;break through the noise.&lt;/i&gt; For brands using account-based marketing, podcasting allows for differentiation among the competition. Once an account is targeted most brands are sending cold emails that read similar to those sent by their competitors. Podcasting gives brands an edge and a way to amicably connect with decision makers by inviting them to be featured on their show. It provides a foot in the door and a way for B2B brands to reach their buyers&lt;br /&gt;
  3381. &lt;br /&gt;
  3382. &lt;a href=&quot;http://www.business2community.com/brandviews/social-business-engine/3-reasons-b2b-brands-podcast-win-business-01753304#McuvkR4XRf5DGW0C.97&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  3383.            <link>http://www.podcasting-tools.com/blog.htm#2249</link>
  3384.            <guid isPermaLink="false">2249</guid>
  3385.            <pubDate>Tue, 7 Mar 2017 09:00:00 -0500</pubDate>
  3386.        </item>
  3387.        <item>
  3388.            <title>4 Steps to Create a Blog or Podcast That You and Your Readers Will Love</title>
  3389.            <description>If you are a self-published author, in addition to writing and producing your books, you must take on the responsibility of marketing them. The most successful author-marketers foster strong relationships with their audiences. Blogging, whether through written weblogs or verbal audio blogs (podcasts) is one of the best ways to build and maintain a fan base of interested readers.&lt;br /&gt;
  3390. &lt;br /&gt;
  3391. &lt;a href=&quot;http://www.digitalbookworld.com/2017/4-steps-create-blog-podcast-readers-love/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  3392.            <link>http://www.podcasting-tools.com/blog.htm#2248</link>
  3393.            <guid isPermaLink="false">2248</guid>
  3394.            <pubDate>Wed, 5 Apr 2017 09:37:31 -0500</pubDate>
  3395.        </item>
  3396.        <item>
  3397.            <title>Listen Up: 2017 Podcast Predictions</title>
  3398.            <description>If you have been sitting on the sidelines watching the decade-long growth of podcasting, prepare to be blown away in 2017.&lt;br /&gt;
  3399. &lt;br /&gt;
  3400. After little more than a decade of experimentation and maturation, podcasting has hit its stride. Recent years have seen the medium steadily gain extraordinary traction with listeners, creators and brands. With 57 million Americans listening monthly (up 23% year on year), the potential for podcastings star to rise through content, discovery, monetisation and technology is strong. Here’s how I believe 2017 - a year of significant opportunity - will play out for the industry.&lt;br /&gt;
  3401. &lt;br /&gt;
  3402. &lt;a href=&quot;http://www.radiotoday.com.au/guest-writers/guest-content/10232-listen-up-2017-podcast-predictions.html&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  3403.            <link>http://www.podcasting-tools.com/blog.htm#2247</link>
  3404.            <guid isPermaLink="false">2247</guid>
  3405.            <pubDate>Fri, 3 Mar 2017 09:00:00 -0500</pubDate>
  3406.        </item>
  3407.        <item>
  3408.            <title>Podcasting: Fact Sheet</title>
  3409.            <description>Podcast Listenership&lt;br /&gt;
  3410. &lt;br /&gt;
  3411. A growing minority of Americans are listening to podcasts, according to survey data from Edison Research. As of 2016, 21% of Americans age 12 or older say they have listened to a podcast in the past month, reflecting steady incremental growth since 2013 – when this share was 12%.&lt;br /&gt;
  3412. &lt;br /&gt;
  3413. &lt;a href=&quot;http://www.journalism.org/2016/06/15/podcasting-fact-sheet/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  3414.            <link>http://www.podcasting-tools.com/blog.htm#2246</link>
  3415.            <guid isPermaLink="false">2246</guid>
  3416.            <pubDate>Wed, 1 Feb 2017 09:00:00 -0500</pubDate>
  3417.        </item>
  3418.        <item>
  3419.            <title>Hot Pod: The three numbers that mark the state of podcasting in 2017</title>
  3420.            <description>Digits to start the year. Is the podcast industry growing, and if so, how? I’m keeping these three numbers taped to the corner of my laptop as benchmarks to keep track:&lt;br /&gt;
  3421. &lt;br /&gt;
  3422. Audience size: 57 million U.S. monthly listeners, according to Edison and Triton Digitals annual Infinite Dial report, which gives the industry its clearest number to beat. The latest version of the report is expected to come out in early summer.&lt;br /&gt;
  3423. &lt;br /&gt;
  3424. Advertising: More than $200 million projected for 2017, according to media research firm Bridge Ratings, which the industry seems to have coalesced around.&lt;br /&gt;
  3425. &lt;br /&gt;
  3426. &lt;a href=&quot;http://www.niemanlab.org/2017/01/hot-pod-the-three-numbers-that-mark-the-state-of-podcasting-in-2017/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  3427.            <link>http://www.podcasting-tools.com/blog.htm#2245</link>
  3428.            <guid isPermaLink="false">2245</guid>
  3429.            <pubDate>Mon, 27 Feb 2017 09:00:00 -0500</pubDate>
  3430.        </item>
  3431.        <item>
  3432.            <title>2017 Will Be Breakout Year For Podcasting</title>
  3433.            <description>Bridge Ratings was in Las Vegas at the Consumer Electronic Show this past week where the company conducted five focus groups with the intent of gauging a) podcast consumption patterns among current podcast listeners, and b) if new technology would reduce the friction that has limited podcasting as a reach medium.&lt;br /&gt;
  3434. &lt;br /&gt;
  3435. &lt;a href=&quot;http://radioink.com/2017/01/11/bridge-2017-will-breakout-year-podcasting/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  3436.            <link>http://www.podcasting-tools.com/blog.htm#2244</link>
  3437.            <guid isPermaLink="false">2244</guid>
  3438.            <pubDate>Sat, 25 Feb 2017 09:00:00 -0500</pubDate>
  3439.        </item>
  3440.        <item>
  3441.            <title>6 Reasons Why Your Business Should Use Podcasting</title>
  3442.            <description>The changing times have led to the implementation of various products of technology in businesses. With various aspects of businesses transforming everyday with the changing customer requirements and market demands, these tools have turned out to be necessities to stay afloat in this highly competitive market.&lt;br /&gt;
  3443. &lt;br /&gt;
  3444. Podcasting has garnered an immense popularity over the years. A podcast is a set of digital audio files that are available on the internet for downloading. A user can subscribe to the podcast to receive the digital files once they are uploaded.&lt;br /&gt;
  3445. &lt;br /&gt;
  3446. Businesses nowadays are increasingly using podcasts to improve their prospects. It is a powerful marketing tool. Podcasts have become the new talk radio on mobile devices. &lt;br /&gt;
  3447. &lt;br /&gt;
  3448. &lt;a href=&quot;https://smallbiztrends.com/2017/01/benefits-of-podcasting.html&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  3449.            <link>http://www.podcasting-tools.com/blog.htm#2243</link>
  3450.            <guid isPermaLink="false">2243</guid>
  3451.            <pubDate>Thu, 23 Feb 2017 09:00:00 -0500</pubDate>
  3452.        </item>
  3453.        <item>
  3454.            <title>Why branded podcasting could more than double in 2017</title>
  3455.            <description>Podcasting has always been a lot like old-time radio. In 2017, it is about to get even more old-timey, as podcast networks, publishers and brands all embrace branded shows.&lt;br /&gt;
  3456. &lt;br /&gt;
  3457. &lt;a href=&quot;https://digiday.com/publishers/branded-podcasting-double-2017/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  3458.            <link>http://www.podcasting-tools.com/blog.htm#2242</link>
  3459.            <guid isPermaLink="false">2242</guid>
  3460.            <pubDate>Tue, 21 Feb 2017 09:00:00 -0500</pubDate>
  3461.        </item>
  3462.        <item>
  3463.            <title>If we want podcasting to remain open to everyone, We Are going to have to organize</title>
  3464.            <description>An effort to strengthen open podcasting. Getting the various actors of the open podcast ecosystem to coordinate in their best interest is, more or less, a working group called Syndicated Media is trying to do.&lt;br /&gt;
  3465. &lt;br /&gt;
  3466. &lt;a href=&quot;http://www.niemanlab.org/2017/01/hot-pod-if-we-want-podcasting-to-remain-open-to-everyone-were-going-to-have-to-organize/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  3467.            <link>http://www.podcasting-tools.com/blog.htm#2241</link>
  3468.            <guid isPermaLink="false">2241</guid>
  3469.            <pubDate>Sun, 19 Feb 2017 09:00:00 -0500</pubDate>
  3470.        </item>
  3471.        <item>
  3472.            <title>The 10 Best Movie Podcasts of 2016</title>
  3473.            <description>10 Podcasts for Filmmakers, Film Fans and Industry Folks&lt;br /&gt;
  3474. &lt;br /&gt;
  3475. &lt;a href=&quot;http://www.indiewire.com/2014/12/10-podcasts-for-filmmakers-film-fans-and-industry-folks-67336/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  3476.            <link>http://www.podcasting-tools.com/blog.htm#2240</link>
  3477.            <guid isPermaLink="false">2240</guid>
  3478.            <pubDate>Fri, 17 Feb 2017 09:00:00 -0500</pubDate>
  3479.        </item>
  3480.        <item>
  3481.            <title>The Important Thing Most Podcasts are Missing</title>
  3482.            <description>Podcasts are an excellent marketing tool that can help businesses reach many new customers that otherwise would have no clue they exist, but most of them are doing it wrong and for the wrong reasons. They are looking to serve themselves rather than an audience desperate to learn.&lt;br /&gt;
  3483. &lt;br /&gt;
  3484. Harbinger and Holiday are 100 percent correct that the current climate in podcasting is not only unsustainable but hurts the credibility of those that are very successful in the space. &lt;br /&gt;
  3485. &lt;br /&gt;
  3486. &lt;a href=&quot;http://www.business.com/online-marketing/jeremy-ryan-slate-unprofessional-podcasts/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  3487.            <link>http://www.podcasting-tools.com/blog.htm#2239</link>
  3488.            <guid isPermaLink="false">2239</guid>
  3489.            <pubDate>Wed, 15 Feb 2017 09:00:35 -0500</pubDate>
  3490.        </item>
  3491.        <item>
  3492.            <title>Crime Mysteries are the Breakout Podcast Genre</title>
  3493.            <description>Podcast listening has boomed in the last year (57 million Americans listen regularly, the same number of people who use Twitter) and just like with so many other forms of entertainment, our fascination with real crimes and mysteries is driving much of that growth.&lt;br /&gt;
  3494. &lt;br /&gt;
  3495. &lt;a href=&quot;http://thecomeback.com/tech/crime-mystery-podcast-serial-crimetown-breakdown.html&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  3496.            <link>http://www.podcasting-tools.com/blog.htm#2238</link>
  3497.            <guid isPermaLink="false">2238</guid>
  3498.            <pubDate>Mon, 13 Feb 2017 09:00:00 -0500</pubDate>
  3499.        </item>
  3500.        <item>
  3501.            <title>Looking at five of the best food podcasts</title>
  3502.            <description>Podcasters are creating some really fine material about the world of food. Fortunately, there are newcomers and longtime broadcasters who are creating some really fine material about the world of food, focusing on recipes, cooking tips, trends and interviews with chefs and innovators.&lt;br /&gt;
  3503. &lt;br /&gt;
  3504. &lt;a href=&quot;http://www.albanyherald.com/features/looking-at-five-of-the-best-food-podcasts/article_81160325-2b9f-5bb1-96d0-0a9daf544854.html&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  3505.            <link>http://www.podcasting-tools.com/blog.htm#2237</link>
  3506.            <guid isPermaLink="false">2237</guid>
  3507.            <pubDate>Fri, 10 Feb 2017 09:00:00 -0500</pubDate>
  3508.        </item>
  3509.        <item>
  3510.            <title>Tinder Launches New Podcast Backed By Dating Data</title>
  3511.            <description>Companies that advertise on podcasts hope they can align their brand with a hit show, but increasingly some marketers are plunking down even more cash to make their own audio programs instead.&lt;br /&gt;
  3512. &lt;br /&gt;
  3513. &lt;a href=&quot;http://www.wsj.com/articles/tinder-launches-new-podcast-backed-by-dating-data-1481022001&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  3514.            <link>http://www.podcasting-tools.com/blog.htm#2236</link>
  3515.            <guid isPermaLink="false">2236</guid>
  3516.            <pubDate>Wed, 8 Feb 2017 09:00:00 -0500</pubDate>
  3517.        </item>
  3518.        <item>
  3519.            <title>Basement podcasting becomes opportunity for area small businesses</title>
  3520.            <description>Four years ago, friends Shane Skala and Symon Sanborn decided to turn their conversations about anything and everything into a podcast.&lt;br /&gt;
  3521. &lt;br /&gt;
  3522. &lt;a href=&quot;http://www.thegazette.com/subject/news/business/basement-podcasting-becomes-opportunity-for-area-small-businesses-20161227&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  3523.            <link>http://www.podcasting-tools.com/blog.htm#2235</link>
  3524.            <guid isPermaLink="false">2235</guid>
  3525.            <pubDate>Mon, 6 Feb 2017 09:00:00 -0500</pubDate>
  3526.        </item>
  3527.        <item>
  3528.            <title>Podcasting Diversity</title>
  3529.            <description>Within his sample of US shows for which he could determine the ethnicities of the host (read more about his methodology here), he found that 85 per cent of podcasts had at least one white host, and just 18 per cent had a non-white host. The proportion of non-white women hosts was even smaller. &lt;br /&gt;
  3530. &lt;br /&gt;
  3531. &lt;a href=&quot;http://www.newstatesman.com/culture/podcasts/2016/12/how-can-we-solve-podcasting-s-diversity-problem&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  3532.            <link>http://www.podcasting-tools.com/blog.htm#2234</link>
  3533.            <guid isPermaLink="false">2234</guid>
  3534.            <pubDate>Sat, 4 Feb 2017 09:00:00 -0500</pubDate>
  3535.        </item>
  3536.        <item>
  3537.            <title>Is investigative reporting well served by podcasts?</title>
  3538.            <description>In 2016, Apple podcast listeners clocked in over 10 billion downloads and streams globally, according to a press release published by the company.&lt;br /&gt;
  3539. &lt;br /&gt;
  3540. &lt;a href=&quot;http://www.niemanlab.org/2016/12/hot-pod-is-investigative-reporting-well-served-by-podcasts/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  3541.            <link>http://www.podcasting-tools.com/blog.htm#2233</link>
  3542.            <guid isPermaLink="false">2233</guid>
  3543.            <pubDate>Thu, 2 Feb 2017 09:00:00 -0500</pubDate>
  3544.        </item>
  3545.        <item>
  3546.            <title>Law Firms Lean on Podcasting</title>
  3547.            <description>Law firm leans on podcasting to evoke &lt;i&gt;authentic &lt;/i&gt;brand&lt;br /&gt;
  3548. &lt;br /&gt;
  3549. &lt;a href=&quot;http://www.lawyersweekly.com.au/news/20233-law-firm-leans-on-podcasting-to-evoke-authentic-brand&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  3550.            <link>http://www.podcasting-tools.com/blog.htm#2232</link>
  3551.            <guid isPermaLink="false">2232</guid>
  3552.            <pubDate>Tue, 31 Jan 2017 09:00:00 -0500</pubDate>
  3553.        </item>
  3554.        <item>
  3555.            <title>Best Practices for Internal Podcasting</title>
  3556.            <description>In 11 years of podcasting, I have produced all kinds of content, mostly for marketing/public relations/thought leadership. But there’s another constant: internal podcasts.&lt;br /&gt;
  3557. &lt;br /&gt;
  3558. We do not hear about these podcasts very often, because they are hidden behind a firewall and consumed only by employees or association members. Organizations as diverse as IBM, Whirlpool and Disney are purported to be producing podcasts for internal purposes.&lt;br /&gt;
  3559. &lt;br /&gt;
  3560. &lt;a href=&quot;http://www.business2community.com/strategy/best-practices-internal-podcasting-01730102#GqrMTJVOfwHI1yEd.97&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  3561.            <link>http://www.podcasting-tools.com/blog.htm#2231</link>
  3562.            <guid isPermaLink="false">2231</guid>
  3563.            <pubDate>Sun, 29 Jan 2017 09:00:00 -0500</pubDate>
  3564.        </item>
  3565.        <item>
  3566.            <title>Why Podcasting Works for Leading (and Leaders)</title>
  3567.            <description>
  3568.                <![CDATA[Executives are not always expert tweeters and bloggers. But in podcasting, they likely have a natural fit.<br />
  3569. <br />
  3570. When it comes to messaging, sometimes we’re slow to get the message.<br />
  3571. <br />
  3572. Associations stress out a fair bit about their content strategy—a term I do not exactly love, because it applies a lot of gravitas to what was once more simply called <i>communications. </i><br />
  3573. <i></i><br />
  3574. <a href="http://associationsnow.com/2016/12/podcasting-works-leading-leaders/" target="_blank">complete article</a>]]>
  3575.            </description>
  3576.            <link>http://www.podcasting-tools.com/blog.htm#2230</link>
  3577.            <guid isPermaLink="false">2230</guid>
  3578.            <pubDate>Fri, 27 Jan 2017 09:00:00 -0500</pubDate>
  3579.        </item>
  3580.        <item>
  3581.            <title>How Podcasting Helped One Author Find Her Marketing Happy Place</title>
  3582.            <description>Launching an indie book can be a daunting endeavor. An author has so many options for marketing activities that it is practically impossible to do all of them. Author Jenny Blake tried. But all that work took a toll.&lt;br /&gt;
  3583. &lt;br /&gt;
  3584. &lt;a href=&quot;http://www.digitalbookworld.com/2016/how-podcasting-helped-one-author-find-marketing-happy-place/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  3585.            <link>http://www.podcasting-tools.com/blog.htm#2229</link>
  3586.            <guid isPermaLink="false">2229</guid>
  3587.            <pubDate>Wed, 25 Jan 2017 09:00:00 -0500</pubDate>
  3588.        </item>
  3589.        <item>
  3590.            <title>AirPods rock, but Siri still struggles</title>
  3591.            <description>AirPods are on the naughty and the nice lists. Susie loves the build quality, the sound, even how they look like funky alien earrings. But using Siri for control—and pausing the music every single time!—is not a great solution, and starkly illustrates the problem of Apple treating its own apps and services better than everyones elses.&lt;br /&gt;
  3592. &lt;br /&gt;
  3593. &lt;a href=&quot;http://www.macworld.com/article/3153190/macs/podcast-539-airpods-rock-but-siri-still-struggles.html&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  3594.            <link>http://www.podcasting-tools.com/blog.htm#2228</link>
  3595.            <guid isPermaLink="false">2228</guid>
  3596.            <pubDate>Mon, 23 Jan 2017 21:59:16 -0500</pubDate>
  3597.        </item>
  3598.        <item>
  3599.            <title>The Best Investing Podcasts for 2017</title>
  3600.            <description>In this era of video-on-demand, it would seem that audio would be the old-fashioned way to get your news and information. But the success of podcasts, which continues to grow, has turned media on its head.&lt;br /&gt;
  3601. &lt;br /&gt;
  3602. As of early 2016, 21% of Americans age 12 or older said they had listened to a podcast in the past month, up from just 12% in 2013. Most of those listens are now being done on mobile devices, aka, their phones.&lt;br /&gt;
  3603. &lt;br /&gt;
  3604. &lt;a href=&quot;https://www.zacks.com/commentary/99026/the-best-investing-podcasts-for-2017&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  3605.            <link>http://www.podcasting-tools.com/blog.htm#2227</link>
  3606.            <guid isPermaLink="false">2227</guid>
  3607.            <pubDate>Sat, 21 Jan 2017 01:59:00 -0500</pubDate>
  3608.        </item>
  3609.        <item>
  3610.            <title>Hot Pod: Macmillans new network shows how podcasts can be a logical next step for book publishers</title>
  3611.            <description>The number of potential distribution points for on-demand audio is kinda getting out of hand.&lt;br /&gt;
  3612. &lt;br /&gt;
  3613. &lt;a href=&quot;http://www.niemanlab.org/2016/12/hot-pod-macmillans-new-network-shows-how-podcasts-can-be-a-logical-next-step-for-book-publishers/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  3614.            <link>http://www.podcasting-tools.com/blog.htm#2226</link>
  3615.            <guid isPermaLink="false">2226</guid>
  3616.            <pubDate>Thu, 19 Jan 2017 09:00:00 -0500</pubDate>
  3617.        </item>
  3618.        <item>
  3619.            <title>Podcasting A Year in Review</title>
  3620.            <description>Innovations of the year&lt;br /&gt;
  3621. 2016 saw some nice improvements in the way podcasts are made, published and shared.&lt;br /&gt;
  3622. &lt;br /&gt;
  3623. The biggest innovations arose from social sharing of audio&lt;br /&gt;
  3624. &lt;br /&gt;
  3625. This American Life birthed a product called Shortcuts. It takes the transcription of an episode, couples it with some automated kinetic text video generation and the end result is a beautiful, shareable piece of content.&lt;br /&gt;
  3626. &lt;br /&gt;
  3627. &lt;a href=&quot;http://www.radiotoday.com.au/news/whats-new/10235-podcasting-a-year-in-review.html&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  3628.            <link>http://www.podcasting-tools.com/blog.htm#2225</link>
  3629.            <guid isPermaLink="false">2225</guid>
  3630.            <pubDate>Tue, 17 Jan 2017 09:00:00 -0500</pubDate>
  3631.        </item>
  3632.        <item>
  3633.            <title>Podcasting set to go mainstream in 2017</title>
  3634.            <description>For fans of audio fiction, 2017 promises to be a year of significant change as major players from the world of publishing, broadcasting and technology move into the field.&lt;br /&gt;
  3635. &lt;br /&gt;
  3636. The big change over the past few years has been the development of radio as podcasting — audio files that can be downloaded and consumed at the listeners leisure. This has revolutionised the formerly staid world of radio, especially in the field of drama.&lt;br /&gt;
  3637. &lt;br /&gt;
  3638. &lt;a href=&quot;https://www.techcentral.co.za/podcasting-set-to-go-mainstream-in-2017/70906/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  3639.            <link>http://www.podcasting-tools.com/blog.htm#2224</link>
  3640.            <guid isPermaLink="false">2224</guid>
  3641.            <pubDate>Sun, 15 Jan 2017 09:00:28 -0500</pubDate>
  3642.        </item>
  3643.        <item>
  3644.            <title>The Top 8 Podcasting Innovations of 2016</title>
  3645.            <description>Podcasts have revived talk &lt;i&gt;radio.&lt;/i&gt;&lt;br /&gt;
  3646. &lt;br /&gt;
  3647. In the mid-aughts, a former MTV VJ named Adam Curry started cheerleading the opportunity audio on-the-interent-and-off-to-iPods presented, and slowly a niche developed. In the last few years, podcasting has blossomed. &lt;br /&gt;
  3648. &lt;br /&gt;
  3649. &lt;a href=&quot;http://observer.com/2016/12/podcasting-innovations-2016/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  3650.            <link>http://www.podcasting-tools.com/blog.htm#2223</link>
  3651.            <guid isPermaLink="false">2223</guid>
  3652.            <pubDate>Fri, 13 Jan 2017 09:00:00 -0500</pubDate>
  3653.        </item>
  3654.        <item>
  3655.            <title>Facebook Live Audio elbows in on radio and podcasting</title>
  3656.            <description>Facebook spent much of 2016 tricking out its Live video broadcasting feature, most recently opening it up to footage shot with 360-degree cameras. But it seems they have been busy bringing another streaming option to professional organizations and amateur users alike. Today, the social titan is launching Live Audio for a select group of publishers, with plans to open it up to everyone next year.&lt;br /&gt;
  3657. &lt;br /&gt;
  3658. The sound-only service could bring content like podcasts into News Feeds just like Live does for video. &lt;br /&gt;
  3659. &lt;br /&gt;
  3660. &lt;a href=&quot;https://www.engadget.com/2016/12/20/facebook-live-audio-elbows-in-on-radio-and-podcasting/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  3661.            <link>http://www.podcasting-tools.com/blog.htm#2222</link>
  3662.            <guid isPermaLink="false">2222</guid>
  3663.            <pubDate>Thu, 12 Jan 2017 09:00:00 -0500</pubDate>
  3664.        </item>
  3665.        <item>
  3666.            <title>What My Podcast Mentors Taught Me</title>
  3667.            <description>When my podcast first debuted in iTunes, I received a lot of questions about where I learned to podcast. And in my patented mix of naïveté and arrogance, I responded that I was self-taught.&lt;br /&gt;
  3668. &lt;br /&gt;
  3669. But as I&apos;ve continued along my podcasting journey, it&apos;s slowly dawned on me that I&apos;m not self-taught—in fact, &lt;i&gt;no one is. &lt;/i&gt;&lt;br /&gt;
  3670. &lt;br /&gt;
  3671. &lt;a href=&quot;http://www.forbes.com/sites/sarahrheawerner/2016/12/18/what-my-podcast-mentors-taught-me-and-why-you-need-one/#59870bea6ef9&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  3672.            <link>http://www.podcasting-tools.com/blog.htm#2221</link>
  3673.            <guid isPermaLink="false">2221</guid>
  3674.            <pubDate>Tue, 10 Jan 2017 14:49:40 -0500</pubDate>
  3675.        </item>
  3676.        <item>
  3677.            <title>Listen Up: 2017 Podcast Predictions</title>
  3678.            <description>If you have been sitting on the sidelines watching the decade-long growth of podcasting, prepare to be blown away in 2017.&lt;br /&gt;
  3679. &lt;br /&gt;
  3680. After little more than a decade of experimentation and maturation, podcasting has hit its stride. Recent years have seen the medium steadily gain extraordinary traction with listeners, creators and brands. With 57 million Americans listening monthly (up 23%, year on year), the potential for podcastings star to rise through content, discovery, monetization and technology is strong. Here&apos;s how I believe 2017 -- a year of significant opportunity -- will play out for the industry.&lt;br /&gt;
  3681. &lt;br /&gt;
  3682. &lt;a href=&quot;http://adage.com/article/digitalnext/podcast-predictions/307210/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  3683.            <link>http://www.podcasting-tools.com/blog.htm#2220</link>
  3684.            <guid isPermaLink="false">2220</guid>
  3685.            <pubDate>Sun, 8 Jan 2017 14:47:34 -0500</pubDate>
  3686.        </item>
  3687.        <item>
  3688.            <title>2016 Was Awful For Pretty Much Everything Except Podcasts</title>
  3689.            <description>By many accounts, 2016 has been a terrible year. If it has one redeeming quality, however, that would be the fact that it gave us some fantastic podcasts to listen to, whether we wanted to blissfully forget about the world or try to better understand it.&lt;br /&gt;
  3690. &lt;br /&gt;
  3691. According to Apple, over 10 billion ― with a &lt;i&gt;B &lt;/i&gt;― podcast episodes were consumed on its devices in 2016. That is 2 billion more downloads than 2015 and 3 billion more than 2014 on Apple devices alone. &lt;br /&gt;
  3692. &lt;br /&gt;
  3693. &lt;a href=&quot;http://www.huffingtonpost.com/entry/2016-was-awful-for-pretty-much-everything-except-podcasts_us_58529c05e4b0732b82fefd74&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  3694.            <link>http://www.podcasting-tools.com/blog.htm#2219</link>
  3695.            <guid isPermaLink="false">2219</guid>
  3696.            <pubDate>Fri, 6 Jan 2017 09:00:00 -0500</pubDate>
  3697.        </item>
  3698.        <item>
  3699.            <title>A Step-By-Step Walkthrough Of My Podcast Process</title>
  3700.            <description>I am a big fan of transparency, especially since so many podcasters learn by observing—and the podcasting process can get pretty convoluted.&lt;br /&gt;
  3701. &lt;br /&gt;
  3702. With that in mind, I&apos;m breaking down my own weekly process to give you a basic idea of how it all works&amp;nbsp;&amp;nbsp;(and a realistic representation of the hours it takes to create a solo 30-minute weekly show). Please note that my way is not the only way—there are tons of great podcasting processes, &lt;br /&gt;
  3703. &lt;br /&gt;
  3704. &lt;a href=&quot;http://www.forbes.com/sites/sarahrheawerner/2016/12/31/a-step-by-step-walkthrough-of-my-podcast-process/#27aa466746d3&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  3705.            <link>http://www.podcasting-tools.com/blog.htm#2218</link>
  3706.            <guid isPermaLink="false">2218</guid>
  3707.            <pubDate>Wed, 4 Jan 2017 14:43:48 -0500</pubDate>
  3708.        </item>
  3709.        <item>
  3710.            <title>Tips to Optimize Video Podcasts</title>
  3711.            <description>Optimize Video Podcasts&lt;br /&gt;
  3712. It does not matter what you call them: vodcasts, vidcasts, videocasting, or video podcasting... there are a few behind-the-scenes actions you can take to help attract more attention to your video productions. Just like websites, it does not matter how amazing the content is if interested people are unable to find it.&lt;br /&gt;
  3713. &lt;br /&gt;
  3714. &lt;a href=&quot;http://www.feedforall.com/tips-to-optimize-video-podcasts.htm&quot; target=&quot;_blank&quot; &gt;Tips to Optimize Video Podcasts&lt;/a&gt;</description>
  3715.            <link>http://www.podcasting-tools.com/blog.htm#2217</link>
  3716.            <guid isPermaLink="false">2217</guid>
  3717.            <pubDate>Thu, 1 Dec 2016 09:00:00 -0400</pubDate>
  3718.        </item>
  3719.        <item>
  3720.            <title>How Do You Write About Podcasts?</title>
  3721.            <description>How do you write about podcasts? This is a question that has been vexing me for almost as long as I have been listening to them. To be more precise: for nine years, because that is how long it is since I first pressed play on one.&lt;br /&gt;
  3722. &lt;br /&gt;
  3723. &lt;a href=&quot;http://www.newstatesman.com/culture/podcasts/2016/10/why-it-s-time-start-writing-about-podcasts-culture&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  3724.            <link>http://www.podcasting-tools.com/blog.htm#2216</link>
  3725.            <guid isPermaLink="false">2216</guid>
  3726.            <pubDate>Tue, 29 Nov 2016 09:00:00 -0400</pubDate>
  3727.        </item>
  3728.        <item>
  3729.            <title>Taking the Plunge Into the Podcast Pool</title>
  3730.            <description>Does it make sense for The Times to be directing its talent and money toward podcasts when newsroom cuts are imminent and every position is precious? If you buy into the prevailing in-house theory, the answer to that question is yes. Audio is part of the future because it attracts young people who aren’t typically Times subscribers. So the idea is to lure them with free podcasts, with the hope of getting them to take paid subscriptions.&lt;br /&gt;
  3731. &lt;br /&gt;
  3732. &lt;a href=&quot;http://www.nytimes.com/2016/10/23/public-editor/podcasts-new-york-times-liz-spayd-public-editor.html&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  3733.            <link>http://www.podcasting-tools.com/blog.htm#2215</link>
  3734.            <guid isPermaLink="false">2215</guid>
  3735.            <pubDate>Sun, 27 Nov 2016 09:00:00 -0400</pubDate>
  3736.        </item>
  3737.        <item>
  3738.            <title>Should You Start a B2B Podcast for Your Business?</title>
  3739.            <description>A professional podcast requires a professional host. Some companies choose to hire out the production of the podcast, but if you’re trying to keep expenses low and put a personal face on the content, you will want to identify a qualified and willing team member to take the lead.&lt;br /&gt;
  3740. &lt;br /&gt;
  3741. Take a look at your current team. Does anyone stand out as a good speaker and interviewer who would also be willing to take on the podcast duties? This person should be a committed member of the team with leadership potential so that he or she is invested in delivering the best possible podcast result.&lt;br /&gt;
  3742. &lt;br /&gt;
  3743. &lt;a href=&quot;http://www.business2community.com/content-marketing/start-b2b-podcast-business-01685010#pE4LQQcxuLUrAZYg.97&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  3744.            <link>http://www.podcasting-tools.com/blog.htm#2214</link>
  3745.            <guid isPermaLink="false">2214</guid>
  3746.            <pubDate>Fri, 25 Nov 2016 09:00:01 -0400</pubDate>
  3747.        </item>
  3748.        <item>
  3749.            <title>How to make a great podcast – a beginners guide</title>
  3750.            <description>When you are starting a podcast, think about where you want the show to end up and what you can do to get yourself to that point. Think about who you want involved in your show and what kind of quality control you want to put on it. There is so much benefit in embracing other podcasts, other people who make podcasts. If you listen to people who make other shows, if you engage with people who make other shows, you can learn so much about what you want to do with your own show.&lt;br /&gt;
  3751. &lt;br /&gt;
  3752. &lt;a href=&quot;https://www.theguardian.com/media/2016/oct/28/how-to-make-podcast-now-hear-this-marc-maron-lauren-lapkus&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  3753.            <link>http://www.podcasting-tools.com/blog.htm#2213</link>
  3754.            <guid isPermaLink="false">2213</guid>
  3755.            <pubDate>Wed, 23 Nov 2016 09:00:40 -0400</pubDate>
  3756.        </item>
  3757.        <item>
  3758.            <title>How NPR Increased Podcasting Ad Sales by 10 Times in 2 Years</title>
  3759.            <description>NPR has the equivalent of a podcast testing lab that is now starting to reap huge financial dividends. For instance, the media organization late last year wanted to launch a new politics podcast, so it pitted a week-in-review concept versus a controversial/shocking programming idea on NPR One, its streaming news and podcast app. Results trickled in, akin to a classic A/B split test, and a podcast called NPR Politics was born.&lt;br /&gt;
  3760. &lt;br /&gt;
  3761. &lt;a href=&quot;http://www.adweek.com/news/technology/how-npr-increased-podcasting-ad-sales-10-times-2-years-174267&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  3762.            <link>http://www.podcasting-tools.com/blog.htm#2212</link>
  3763.            <guid isPermaLink="false">2212</guid>
  3764.            <pubDate>Mon, 21 Nov 2016 09:00:00 -0400</pubDate>
  3765.        </item>
  3766.        <item>
  3767.            <title>There is Room At The Podcasting Table For Women</title>
  3768.            <description>Women have been talking about taking a seat at the table for years and years. But is the table itself the system—the very thing that is broken?&lt;br /&gt;
  3769. &lt;br /&gt;
  3770. &lt;a href=&quot;http://www.forbes.com/sites/sarahrheawerner/2016/10/29/theres-room-at-the-podcasting-table-for-women/#5e4ce54949e2&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  3771.            <link>http://www.podcasting-tools.com/blog.htm#2211</link>
  3772.            <guid isPermaLink="false">2211</guid>
  3773.            <pubDate>Sat, 19 Nov 2016 09:00:00 -0400</pubDate>
  3774.        </item>
  3775.        <item>
  3776.            <title>Is Your Podcast Being Held Hostage By iTunes?</title>
  3777.            <description>iTunes is notoriously finicky, and its team tends to take a Honey Badger approach to the concerns of indie podcast creators.&lt;br /&gt;
  3778. &lt;a href=&quot;http://www.forbes.com/sites/sarahrheawerner/2016/10/12/is-your-content-being-held-hostage/#5ae90ae58468&quot; target=&quot;_blank&quot; &gt;&lt;/a&gt;&lt;br /&gt;
  3779. &lt;a href=&quot;http://www.forbes.com/sites/sarahrheawerner/2016/10/12/is-your-content-being-held-hostage/#5ae90ae58468&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  3780.            <link>http://www.podcasting-tools.com/blog.htm#2210</link>
  3781.            <guid isPermaLink="false">2210</guid>
  3782.            <pubDate>Thu, 17 Nov 2016 09:00:00 -0400</pubDate>
  3783.        </item>
  3784.        <item>
  3785.            <title>Using The World Wide Web To Capture Your Market</title>
  3786.            <description>Making sure your business has the right marketing strategy is one piece of a much larger puzzle. Running businesses that caters for specific target markets need to rely on many things. Making sure that your business has the right online presence is vastly more important now than it was five years ago. As communication is all encompassing, it is difficult to find one perfect way to achieve this with your customer. There are many different roads to go down, social media, mobile apps, video streaming; the list goes on. The Internet is so complex, how will you be able to have the perfect online presence for your business? Here are some tricks and tools to use.&lt;br /&gt;
  3787. &lt;br /&gt;
  3788. &lt;a href=&quot;http://foundersguide.com/using-the-world-wide-web-to-capture-your-market/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  3789.            <link>http://www.podcasting-tools.com/blog.htm#2209</link>
  3790.            <guid isPermaLink="false">2209</guid>
  3791.            <pubDate>Tue, 15 Nov 2016 09:00:00 -0400</pubDate>
  3792.        </item>
  3793.        <item>
  3794.            <title>Practical Podcasting Tips for Lawyers</title>
  3795.            <description>Many attorneys and law firms are turning toward digital content creation to better market their companies and connect with potential clients. One type of content that is increasing in popularity among legal practitioners is podcasting. In this episode of The Kennedy-Mighell Report, hosts Dennis Kennedy and Tom Mighell discuss their nine years together creating podcasts, the benefits podcasting can provide to your legal career, and a few tips for attorneys interested in creating their own podcasts.&lt;br /&gt;
  3796. &lt;br /&gt;
  3797. &lt;a href=&quot;http://legaltalknetwork.com/podcasts/kennedy-mighell-report/2016/10/practical-podcasting-tips-lawyers/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  3798.            <link>http://www.podcasting-tools.com/blog.htm#2208</link>
  3799.            <guid isPermaLink="false">2208</guid>
  3800.            <pubDate>Sun, 13 Nov 2016 09:00:00 -0400</pubDate>
  3801.        </item>
  3802.        <item>
  3803.            <title>How to Become a Podcasting Superhero with These Simple Tweaks</title>
  3804.            <description>The great thing is, podcasting may still have a lot of room for growth, but over one-fifth of Americans currently listen to a podcast. In small niches, you can bet podcasting will make you a celebrity of sorts.&lt;br /&gt;
  3805. &lt;br /&gt;
  3806. &lt;a href=&quot;http://learn.infusionsoft.com/marketing/content-marketing/how-to-become-a-podcasting-superhero/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  3807.            <link>http://www.podcasting-tools.com/blog.htm#2207</link>
  3808.            <guid isPermaLink="false">2207</guid>
  3809.            <pubDate>Fri, 11 Nov 2016 09:00:00 -0400</pubDate>
  3810.        </item>
  3811.        <item>
  3812.            <title>Bumpers raises $1m to grow social podcasting app</title>
  3813.            <description>Bumpers, a mobile app that lets people create and discovery podcasts, has raised $1 million in seed funding. The round led by Spark Capital with participation from Founders Collective and strategic angels including Evan Williams, co-founder of Twitter.&lt;br /&gt;
  3814. &lt;br /&gt;
  3815. The apps editing tools include automatic background cancellation, automatic voice equaliser and the ability to add segue music to recordings. Bumpers also features a new prompt each week to help inspire podcasters ideas.&lt;br /&gt;
  3816. &lt;br /&gt;
  3817. &lt;a href=&quot;http://www.businessofapps.com/bumpers-raises-1m-grow-social-podcasting-app/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  3818.            <link>http://www.podcasting-tools.com/blog.htm#2206</link>
  3819.            <guid isPermaLink="false">2206</guid>
  3820.            <pubDate>Wed, 9 Nov 2016 09:00:00 -0400</pubDate>
  3821.        </item>
  3822.        <item>
  3823.            <title>A Beginners Guide To Podcasting With WordPress</title>
  3824.            <description>Podcasting has been making big waves on the Internet in the past decade. It’s only right that you make the most of this opportunity by setting forth to try it out for yourself.&lt;br /&gt;
  3825. &lt;br /&gt;
  3826. Although the WordPress core offers support for podcasting, getting started on the right foot is not always a cakewalk. In this post, we will run you through a quick guide to starting podcasting with WordPress and cover some of the best podcasting plugins on the market.&lt;br /&gt;
  3827. &lt;br /&gt;
  3828. &lt;a href=&quot;http://www.wpsuperstars.net/podcasting-with-wordpress/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  3829.            <link>http://www.podcasting-tools.com/blog.htm#2205</link>
  3830.            <guid isPermaLink="false">2205</guid>
  3831.            <pubDate>Mon, 7 Nov 2016 09:00:00 -0400</pubDate>
  3832.        </item>
  3833.        <item>
  3834.            <title>Bridge Ratings: Podcasting Not Mass Reach, But Fine Targeting</title>
  3835.            <description>While 20% of Americans have listened to a podcast in the past 30 days, the majority of the survey sample -- 55% -- indicated that they are not interested in podcasts. That percentage has steadily decreased over the past three surveys, but it remains a substantial number of potential consumers of this audio platform. Lack of interest was lowest among 18-34 year olds, and greatest among teens and those 55+. &lt;br /&gt;
  3836. &lt;br /&gt;
  3837. &lt;a href=&quot;http://www.allaccess.com/net-news/archive/story/157836/bridge-ratings-podcasting-not-mass-reach-but-fine-&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  3838.            <link>http://www.podcasting-tools.com/blog.htm#2204</link>
  3839.            <guid isPermaLink="false">2204</guid>
  3840.            <pubDate>Fri, 4 Nov 2016 09:00:00 -0400</pubDate>
  3841.        </item>
  3842.        <item>
  3843.            <title>An island no more: Inside the business of the podcasting boom</title>
  3844.            <description>How hot is podcasting? Stupid V.C. money hot.&lt;br /&gt;
  3845. &lt;br /&gt;
  3846. Money is chasing money. Podcast advertising expanded at a 48 percent rate last year, and it’s forecast to grow about 25 percent a year through 2020. By that point, it would be approaching half a billion dollars in annual ad revenue. That growth is rising from a small base, yes, but it’s very reminiscent of the old Interactive Advertising Bureau charts of Internet advertising we saw at the turn-of-the-century: tiny numbers growing explosively.&lt;br /&gt;
  3847. &lt;br /&gt;
  3848. We can mark 2016 as the year the podcast business came of age.&lt;br /&gt;
  3849. &lt;br /&gt;
  3850. &lt;a href=&quot;http://www.niemanlab.org/2016/09/an-island-no-more-inside-the-business-of-the-podcasting-boom/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  3851.            <link>http://www.podcasting-tools.com/blog.htm#2203</link>
  3852.            <guid isPermaLink="false">2203</guid>
  3853.            <pubDate>Wed, 2 Nov 2016 09:00:00 -0400</pubDate>
  3854.        </item>
  3855.        <item>
  3856.            <title>Why Recent Grads Are Breaking Up With Blogs in Favor of Podcasts</title>
  3857.            <description>&lt;i&gt;We have just seen phenomenal growth in podcasting&lt;/i&gt;, says Cristen Conger, host of the podcast Stuff Mom Never Told You. Conger and co-host Caroline Ervin have produced 800 episodes, and the show receives more than 1 million downloads per month. Conger says downloads have tripled since 2014.&lt;br /&gt;
  3858. &lt;br /&gt;
  3859. &lt;a href=&quot;http://www.adweek.com/news/technology/why-recent-grads-are-breaking-blogs-favor-podcasts-173119&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  3860.            <link>http://www.podcasting-tools.com/blog.htm#2202</link>
  3861.            <guid isPermaLink="false">2202</guid>
  3862.            <pubDate>Mon, 31 Oct 2016 09:00:00 -0400</pubDate>
  3863.        </item>
  3864.        <item>
  3865.            <title>Are you ready to pay for a Netflix for podcasts?</title>
  3866.            <description>What — if anything — would you pay to listen to your favorite podcast?&lt;br /&gt;
  3867. &lt;br /&gt;
  3868. As podcasters furiously pursue fast-growing ad money, many are looking — down the road — to listener payment as a secondary way to build their businesses.&lt;br /&gt;
  3869. &lt;br /&gt;
  3870. &lt;a href=&quot;http://www.niemanlab.org/2016/09/are-you-ready-to-pay-for-a-netflix-for-podcasts/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  3871.            <link>http://www.podcasting-tools.com/blog.htm#2201</link>
  3872.            <guid isPermaLink="false">2201</guid>
  3873.            <pubDate>Fri, 28 Oct 2016 09:00:00 -0400</pubDate>
  3874.        </item>
  3875.        <item>
  3876.            <title>Podcasting with gorillas, pandas, and elephants</title>
  3877.            <description>Just back from an adventure at Ugandas Bwindi Impenetrable National Park, Dr. Nikhil Advani wanted to share his thoughts on climate change adaptation.&lt;br /&gt;
  3878. &lt;br /&gt;
  3879. Like many scientists, Dr. Advani is on the lookout for new ways to communicate and deliver his science to a broad audience. Dr. Advani found podcasts as one innovative avenue to share his science when he appeared on the podcast America Adapts to discuss his work on adaptation at the World Wildlife Fund where he is the senior program officer for adaptation. &lt;br /&gt;
  3880. &lt;br /&gt;
  3881. &lt;a href=&quot;http://voices.nationalgeographic.com/2016/09/15/podcasting-with-gorillas-pandas-and-elephants/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  3882.            <link>http://www.podcasting-tools.com/blog.htm#2200</link>
  3883.            <guid isPermaLink="false">2200</guid>
  3884.            <pubDate>Wed, 26 Oct 2016 09:00:00 -0400</pubDate>
  3885.        </item>
  3886.        <item>
  3887.            <title>Advertisers Warming Up To Podcasting</title>
  3888.            <description>ESPN Senior VP Traug Keller says we are experiencing a seismic shift in how consumers take in their audio. What he was talking about is the explosion in podcast listening. And he certainly has the numbers to back it up. ESPN is right in the middle of the action, some would say they are leading the podcasting charge. At a Radio Show panel on Wednesday, Keller said in August ESPN’s 47 shows were downloaded 54 million times, and he expects that number to be over 60 million in September. And that translates to scale, and that’s what advertisers want.&lt;br /&gt;
  3889. &lt;br /&gt;
  3890. &lt;a href=&quot;http://radioink.com/2016/09/21/advertisers-warming-podcasting/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  3891.            <link>http://www.podcasting-tools.com/blog.htm#2199</link>
  3892.            <guid isPermaLink="false">2199</guid>
  3893.            <pubDate>Mon, 24 Oct 2016 09:00:06 -0400</pubDate>
  3894.        </item>
  3895.        <item>
  3896.            <title>Corporate Americas Love Affair with Podcasting</title>
  3897.            <description>In the past few years, podcasts expanding audiences—Edison Research estimates that roughly 57 million Americans download a podcast every month—have turned the platform into an obvious destination for big business. Even Fortune is in on the game.&lt;br /&gt;
  3898. &lt;br /&gt;
  3899. Here, a look at some of the companies that are making their own podcasts, or commissioning other people to make one for them:&lt;br /&gt;
  3900. &lt;br /&gt;
  3901. &lt;a href=&quot;http://fortune.com/2016/09/13/corporate-business-podcast-boom/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  3902.            <link>http://www.podcasting-tools.com/blog.htm#2198</link>
  3903.            <guid isPermaLink="false">2198</guid>
  3904.            <pubDate>Fri, 21 Oct 2016 09:00:00 -0400</pubDate>
  3905.        </item>
  3906.        <item>
  3907.            <title>Podcasters React To New Guidelines</title>
  3908.            <description>These new guidelines create a new benchmark for measuring podcast downloads that updates those eight-year-old guidlelines to reflect eight years of learning, adapting, and improving the technologies by the early leaders of the podcasting industry. &lt;br /&gt;
  3909. &lt;br /&gt;
  3910. &lt;a href=&quot;http://radioink.com/2016/09/07/podcasters-react-new-guidelines/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  3911.            <link>http://www.podcasting-tools.com/blog.htm#2197</link>
  3912.            <guid isPermaLink="false">2197</guid>
  3913.            <pubDate>Wed, 19 Oct 2016 13:11:14 -0400</pubDate>
  3914.        </item>
  3915.        <item>
  3916.            <title>PodcastGuests</title>
  3917.            <description>Podcasters get matched with great guests, for free.&lt;br /&gt;
  3918. &lt;br /&gt;
  3919. &lt;br /&gt;
  3920. Check out &lt;a href=&quot;http://www.podcastguests.com/&quot; target=&quot;_blank&quot; &gt;PodcastGuests&lt;/a&gt;</description>
  3921.            <link>http://www.podcasting-tools.com/blog.htm#2196</link>
  3922.            <guid isPermaLink="false">2196</guid>
  3923.            <pubDate>Mon, 17 Oct 2016 13:07:29 -0400</pubDate>
  3924.        </item>
  3925.        <item>
  3926.            <title>Podcasters Make Their Sales Pitch to Advertisers</title>
  3927.            <description>The podcast industry is contending with a series of advertising hurdles, like a difficulty in measuring how many people are downloading—and then actually listening to—episodes. As a result, most podcast ads are from direct-response marketers that more easily track their investment through promotional codes.&lt;br /&gt;
  3928. &lt;br /&gt;
  3929. &lt;a href=&quot;http://www.wsj.com/articles/podcasters-make-their-sales-pitch-to-advertisers-1473272390&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  3930.            <link>http://www.podcasting-tools.com/blog.htm#2195</link>
  3931.            <guid isPermaLink="false">2195</guid>
  3932.            <pubDate>Sat, 15 Oct 2016 13:04:34 -0400</pubDate>
  3933.        </item>
  3934.        <item>
  3935.            <title>Uncommon Ground:Where Are The Women In Podcasting?</title>
  3936.            <description>We concluded that if you are knowledgeable, passionate and enthusiastic about the subject matter, podcasting can be anyones game. With ambition, drive, and a few hundred dollars you can make your voice heard, and until you try it, you never know who will be interested in listening&lt;br /&gt;
  3937. &lt;br /&gt;
  3938. &lt;a href=&quot;http://www.forbes.com/sites/allisonbreen/2016/08/23/where-are-the-women-in-podcasting/#6963057936e2&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  3939.            <link>http://www.podcasting-tools.com/blog.htm#2194</link>
  3940.            <guid isPermaLink="false">2194</guid>
  3941.            <pubDate>Thu, 13 Oct 2016 13:07:52 -0400</pubDate>
  3942.        </item>
  3943.        <item>
  3944.            <title>Why podcasts are so popular and what the format needs to grow</title>
  3945.            <description>Acast works with media companies like the Financial Times, BuzzFeed and Vogue, as well as independent creators to host, distribute and monetize podcasts. They have grown the service from 100,000 test listeners to now rake in 45 million unique visitors per month. &lt;br /&gt;
  3946. &lt;br /&gt;
  3947. &lt;a href=&quot;http://mashable.com/2016/09/08/business-podcasting-acast-biz-please/#YbIaUwDppGq4&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  3948.            <link>http://www.podcasting-tools.com/blog.htm#2193</link>
  3949.            <guid isPermaLink="false">2193</guid>
  3950.            <pubDate>Tue, 11 Oct 2016 13:05:16 -0400</pubDate>
  3951.        </item>
  3952.        <item>
  3953.            <title>Why the Conversational Power of Podcasting Is the Future of Advertising</title>
  3954.            <description>Podcasting is the digital medium built on the power of conversation. Although undoubtedly with a genesis in the American radio tradition, there are none of the literal bells and whistles of shock-jock morning radio, nor the pressure to deliver impact in 3-minutes-or-less: Listeners are engaging with podcasts for 20, 30, 40 minutes—somtimes longer—at a time. The lack of strong scripting creates a spontaneous flow, which leads listeners to repeat these conversations to their peers, their friends and their families, creating their own versions of the discussion and making new connections.&lt;br /&gt;
  3955. &lt;br /&gt;
  3956. &lt;a href=&quot;http://www.adweek.com/news/advertising-branding/why-conversational-power-podcasting-future-advertising-173334&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  3957.            <link>http://www.podcasting-tools.com/blog.htm#2192</link>
  3958.            <guid isPermaLink="false">2192</guid>
  3959.            <pubDate>Sun, 9 Oct 2016 13:04:24 -0400</pubDate>
  3960.        </item>
  3961.        <item>
  3962.            <title>Podcasting Sermons</title>
  3963.            <description>The Internet has made spreading faith significantly easier. In the past, community residents were limited to the churches, temples and houses of worships that were available within driving distances. Coordinating schedules with sermons could be challenging for busy families.&lt;br /&gt;
  3964. &lt;br /&gt;
  3965. &lt;a href=&quot;http://www.feedforall.com/podcasting-sermons.htm&quot; target=&quot;_blank&quot; &gt;Podcasting Sermons&lt;/a&gt;</description>
  3966.            <link>http://www.podcasting-tools.com/blog.htm#2191</link>
  3967.            <guid isPermaLink="false">2191</guid>
  3968.            <pubDate>Fri, 7 Oct 2016 10:37:53 -0400</pubDate>
  3969.        </item>
  3970.        <item>
  3971.            <title>Submit Your Podcasts</title>
  3972.            <description>Large directory of Podcasting Sites &lt;a href=&quot;http://www.podcasting-tools.com/submit-podcasts.htm&quot; target=&quot;_blank&quot; &gt;Submit your Podcasts&lt;/a&gt;</description>
  3973.            <link>http://www.podcasting-tools.com/blog.htm#2190</link>
  3974.            <guid isPermaLink="false">2190</guid>
  3975.            <pubDate>Wed, 5 Oct 2016 10:40:11 -0400</pubDate>
  3976.        </item>
  3977.        <item>
  3978.            <title>Podcasting: The Promise And Perils</title>
  3979.            <description>Podcasting is important. It represents a growing consumer appetite for quality, narrowcast, personal media. Podcasting is a bit of a warning sign to mass and mainstream media, as niche content takes hold.&lt;br /&gt;
  3980. &lt;br /&gt;
  3981. &lt;a href=&quot;http://www.forbes.com/sites/stevenrosenbaum/2016/04/19/podcasting-the-promise-and-perils/#3db89ff6ee58&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  3982.            <link>http://www.podcasting-tools.com/blog.htm#2189</link>
  3983.            <guid isPermaLink="false">2189</guid>
  3984.            <pubDate>Mon, 3 Oct 2016 10:39:52 -0400</pubDate>
  3985.        </item>
  3986.        <item>
  3987.            <title>Technology and Politics</title>
  3988.            <description>The U.S. Constitution safeguards the right to vote for every citizen over eighteen years of age, with few exceptions, ensuring a government of the people, by the people and for the people. Nevertheless, only about half of eligible voters historically vote for their president. Those who do make it to the polls are more educated than unschooled, more white than black, more men than women, more wealthy than poor, and more old than young.&lt;br /&gt;
  3989. &lt;br /&gt;
  3990. &lt;a href=&quot;http://www.small-business-software.net/technology-and-politics.htm&quot; target=&quot;_blank&quot; &gt;Technology and Politics&lt;/a&gt;</description>
  3991.            <link>http://www.podcasting-tools.com/blog.htm#2188</link>
  3992.            <guid isPermaLink="false">2188</guid>
  3993.            <pubDate>Sat, 1 Oct 2016 10:37:09 -0400</pubDate>
  3994.        </item>
  3995.        <item>
  3996.            <title>The race to monetise podcasting</title>
  3997.            <description>There is a company in the U.S. called Panoply. You would probably call them a broadcaster although, technically, narrowcaster might be a more accurate term. Either way, this company may just be what the future of radio looks like.&lt;br /&gt;
  3998. &lt;br /&gt;
  3999. &lt;a href=&quot;http://themediaonline.co.za/2016/09/world-of-possibility-the-race-to-monetise-podcasting/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  4000.            <link>http://www.podcasting-tools.com/blog.htm#2187</link>
  4001.            <pubDate>Thu, 29 Sep 2016 10:36:59 -0400</pubDate>
  4002.        </item>
  4003.        <item>
  4004.            <title>Podcasting: A Users Guide To Discovery</title>
  4005.            <description>As podcasting has grown, more and more of the media companies that formerly produced either radio or television are adding podcasts to their media offerings.&lt;br /&gt;
  4006. &lt;br /&gt;
  4007. &lt;a href=&quot;http://www.forbes.com/sites/stevenrosenbaum/2016/04/26/podcasting-a-users-guide-to-discovery/#251ba7745881&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  4008.            <link>http://www.podcasting-tools.com/blog.htm#2186</link>
  4009.            <guid isPermaLink="false">2186</guid>
  4010.            <pubDate>Tue, 27 Sep 2016 10:36:43 -0400</pubDate>
  4011.        </item>
  4012.        <item>
  4013.            <title>Politics and Podcasting</title>
  4014.            <description>The staggering distribution numbers, through channels like iTunes, YouTube, or podcasting websites, indicate that technology could play a critical role in the upcoming elections. Technology could be the deciding factor in the 2008 US Presidential race, and while distribution has never before been as accessible as it is to today&apos;s politicians and political candidates, politicians have far less control over the news and media than their counterparts in previous years.&lt;br /&gt;
  4015. &lt;br /&gt;
  4016. The curious need not look any further than YouTube to find the latest political constituents being haunted by their own words and dogged by their past missteps. Today&apos;s politicians have far less control of the news media and messages associated with their candidacy.&lt;br /&gt;
  4017. &lt;br /&gt;
  4018. &lt;a href=&quot;http://www.small-business-software.net/politics-and-podcasting.htm&quot; target=&quot;_blank&quot; &gt;Politics and Podcasting&lt;/a&gt;</description>
  4019.            <link>http://www.podcasting-tools.com/blog.htm#2185</link>
  4020.            <guid isPermaLink="false">2185</guid>
  4021.            <pubDate>Sun, 25 Sep 2016 10:36:28 -0400</pubDate>
  4022.        </item>
  4023.        <item>
  4024.            <title>Why Podcasting Is Going To Sound Totally Different In 2016</title>
  4025.            <description>But in 2016, everything about podcasting is going to change. Thanks to a number of rapidly evolving technologies and changes in listener behavior, a lot of the seismic shifts that have swept across other digital media will shake up podcasting, too, making its ads more easily targeted and its shows easier to discover and share.&lt;br /&gt;
  4026. &lt;br /&gt;
  4027. &lt;a href=&quot;http://www.ibtimes.com/why-podcasting-going-sound-totally-different-2016-2241310&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  4028.            <link>http://www.podcasting-tools.com/blog.htm#2184</link>
  4029.            <guid isPermaLink="false">2184</guid>
  4030.            <pubDate>Sat, 24 Sep 2016 10:36:04 -0400</pubDate>
  4031.        </item>
  4032.        <item>
  4033.            <title>Podcasting: The Economics - Passions And Profits</title>
  4034.            <description>Over the past two years, podcasting has grown dramatically. It all began after the success of the WBEZ podcast Serial, first released in October 2014 as a spin-off of the radio program This American Life.&lt;br /&gt;
  4035. &lt;br /&gt;
  4036. &lt;a href=&quot;http://www.forbes.com/sites/stevenrosenbaum/2016/05/02/podcasting-the-economics-passions-and-profits/#1cfb614a3a62&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  4037.            <link>http://www.podcasting-tools.com/blog.htm#2183</link>
  4038.            <guid isPermaLink="false">2183</guid>
  4039.            <pubDate>Thu, 22 Sep 2016 10:35:45 -0400</pubDate>
  4040.        </item>
  4041.        <item>
  4042.            <title>Will the Podcasts You Follow, Follow You?</title>
  4043.            <description>Podcasting has been one of the last corners of digital media that one can consume pretty much anonymously. Not only are publishers unsure about who you are, they have not even known when or if you have listened to their shows. Podcasting stats have been so fuzzy that there’s debate about how to even count downloads. That could all change if the startup Art19 has its way.&lt;br /&gt;
  4044. &lt;br /&gt;
  4045. &lt;a href=&quot;http://observer.com/2016/08/art19-overcast-libsyn-castmate-ogilvy-mather/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  4046.            <link>http://www.podcasting-tools.com/blog.htm#2182</link>
  4047.            <guid isPermaLink="false">2182</guid>
  4048.            <pubDate>Tue, 20 Sep 2016 10:35:30 -0400</pubDate>
  4049.        </item>
  4050.        <item>
  4051.            <title>Podcasting, Once a Niche Labor of Love, Now Can Open Doors in TV and More</title>
  4052.            <description>When Walking Dead producer Gale Anne Hurd was looking around for a new project to bring to television, she did not settle on a hot book—comic or otherwise. Instead, it was a year-old podcast called Lore, created—and produced on the cheap—by Aaron Mahnke.&lt;br /&gt;
  4053. &lt;br /&gt;
  4054. &lt;a href=&quot;http://www.adweek.com/news/advertising-branding/podcasting-once-niche-labor-love-now-can-open-doors-tv-and-more-173152&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  4055.            <link>http://www.podcasting-tools.com/blog.htm#2181</link>
  4056.            <guid isPermaLink="false">2181</guid>
  4057.            <pubDate>Sun, 18 Sep 2016 10:35:15 -0400</pubDate>
  4058.        </item>
  4059.        <item>
  4060.            <title>7 tips for podcasting on the cheap</title>
  4061.            <description>Just as anyone with a keyboard and an opinion can start a blog, anyone with a voice can start a podcast. Ideally it should be a nice voice with something original to say, but that&apos;s up to you to work out.&lt;br /&gt;
  4062. &lt;br /&gt;
  4063. One big question facing novice podcasters is how to get started -- or, more accurately, how much to get started. Surely you need a fancy microphone, a mixing board, a soundproof studio and several audio engineers?&lt;br /&gt;
  4064. &lt;br /&gt;
  4065. Another tool for Editing we recommend is &lt;a href=&quot;http://www.recordforall.com&quot; target=&quot;_blank&quot; &gt;RecordForAll&lt;/a&gt;.&lt;br /&gt;
  4066. &lt;br /&gt;
  4067. &lt;a href=&quot;https://www.cnet.com/how-to/tips-for-podcasting-on-the-cheap/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  4068.            <link>http://www.podcasting-tools.com/blog.htm#2180</link>
  4069.            <guid isPermaLink="false">2180</guid>
  4070.            <pubDate>Fri, 16 Sep 2016 10:34:55 -0400</pubDate>
  4071.        </item>
  4072.        <item>
  4073.            <title>Millenials Turn To Podcasting To Get Their Brand Out</title>
  4074.            <description>AdWeek has the details about the continuing rise in popularity of Podcasting stating 21% of Americans age 12 or older say they have listened to a podcast in the past month, a 17 percent increase in the last year and a 75 percent increase since 2013.&lt;br /&gt;
  4075. &lt;br /&gt;
  4076. &lt;a href=&quot;http://radioink.com/2016/09/02/millenials-turn-podcasting-get-brand/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  4077.            <link>http://www.podcasting-tools.com/blog.htm#2179</link>
  4078.            <guid isPermaLink="false">2179</guid>
  4079.            <pubDate>Wed, 14 Sep 2016 10:34:30 -0400</pubDate>
  4080.        </item>
  4081.        <item>
  4082.            <title>Can Podcasts Turn a Profit</title>
  4083.            <description>The success of podcasts like Serial and Untold is helping to bring a new audience to this medium. But it is innovation in attracting revenue from the listeners that will support the revival of podcasting with firmer foundations.&lt;br /&gt;
  4084. &lt;br /&gt;
  4085. &lt;a href=&quot;http://www.bbc.com/news/technology-37130786&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  4086.            <link>http://www.podcasting-tools.com/blog.htm#2178</link>
  4087.            <guid isPermaLink="false">2178</guid>
  4088.            <pubDate>Mon, 12 Sep 2016 09:00:00 -0400</pubDate>
  4089.        </item>
  4090.        <item>
  4091.            <title>Podcasting Is Big Business</title>
  4092.            <description>While some of those dollars will likely be new to audio, a big chunk of them will also come from that other platform with well established listener metrics: Radio.&lt;br /&gt;
  4093. &lt;br /&gt;
  4094. &lt;a href=&quot;http://www.markramseymedia.com/2016/08/podcasting-is-going-to-be-big-business/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  4095.            <link>http://www.podcasting-tools.com/blog.htm#2177</link>
  4096.            <guid isPermaLink="false">2177</guid>
  4097.            <pubDate>Fri, 9 Sep 2016 09:00:00 -0400</pubDate>
  4098.        </item>
  4099.        <item>
  4100.            <title>5 Podcasting Pet Peeves You Should Avoid</title>
  4101.            <description>I have been consistently producing and editing a podcast for a tad more than eleven years, and like most podcast producers, I listen to more than a few podcasts. In fact, I’m always seeking out podcasts that fit my fickle and changing interests. Maybe my podcast-producing experience has reduced my podcast-listening pleasure because I tend to focus on the quality of the product rather than the content.&lt;br /&gt;
  4102. &lt;br /&gt;
  4103. &lt;a href=&quot;http://www.powerpresspodcast.com/2016/08/19/5-podcasting-pet-peeves-avoid/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  4104.            <link>http://www.podcasting-tools.com/blog.htm#2176</link>
  4105.            <guid isPermaLink="false">2176</guid>
  4106.            <pubDate>Wed, 7 Sep 2016 09:00:00 -0400</pubDate>
  4107.        </item>
  4108.        <item>
  4109.            <title>Podcasting: The New Frontier for Women Bloggers</title>
  4110.            <description>Today, podcasting has become a major content piece for them, as they’ve expanded on different issue areas, and used the platform to expand their brand with new audiences.&lt;br /&gt;
  4111. &lt;br /&gt;
  4112. But I admit I have not given podcasting much thought since then.&lt;br /&gt;
  4113. &lt;br /&gt;
  4114. &lt;a href=&quot;http://spinsucks.com/communication/podcasting-new-frontier-women-bloggers/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  4115.            <link>http://www.podcasting-tools.com/blog.htm#2175</link>
  4116.            <guid isPermaLink="false">2175</guid>
  4117.            <pubDate>Mon, 5 Sep 2016 09:00:13 -0400</pubDate>
  4118.        </item>
  4119.        <item>
  4120.            <title>How to make a successful podcast</title>
  4121.            <description>Starting a podcast can be daunting, but not if you know how to do so. Here are a few pointers, whether you need equipment suggestions, distribution guidance, or some suggestions on how to build your audience.&lt;br /&gt;
  4122. &lt;br /&gt;
  4123. &lt;a href=&quot;https://www.yahoo.com/tech/successful-podcast-181523359.html&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  4124.            <link>http://www.podcasting-tools.com/blog.htm#2174</link>
  4125.            <guid isPermaLink="false">2174</guid>
  4126.            <pubDate>Fri, 2 Sep 2016 09:00:00 -0400</pubDate>
  4127.        </item>
  4128.        <item>
  4129.            <title>Podcasting: Is the New Radio in the Midst of its Golden Age?</title>
  4130.            <description>If I had $100 for every time I heard or read about someone saying that we live in &lt;i&gt;the Golden Age of Podcasting&lt;/i&gt; thanks to programs like &lt;i&gt;Serial,&lt;/i&gt; I could pay off my student loans. And, as an avid listener of podcasts of all sorts, I can not deny that there is some truth to the assertion that there’s been an upswing in the art of podcasting. &lt;br /&gt;
  4131. &lt;br /&gt;
  4132. &lt;a href=&quot;http://crown.kings.edu/?p=3597&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  4133.            <link>http://www.podcasting-tools.com/blog.htm#2173</link>
  4134.            <guid isPermaLink="false">2173</guid>
  4135.            <pubDate>Wed, 31 Aug 2016 09:00:00 -0400</pubDate>
  4136.        </item>
  4137.        <item>
  4138.            <title>Podcasting vs. vlogging</title>
  4139.            <description>Advertisers, take note: Many bloggers are trying out new methods for delivering content. At #BlogHer16 in Los Angeles last week, two platforms were at the forefront of discussion: podcasting and vlogging. Two proponents for each medium came together to battle it out, but in the end, both were deemed the winner. &lt;br /&gt;
  4140. &lt;br /&gt;
  4141. &lt;a href=&quot;http://www.imediaconnection.com/article/232728/160812-becca-bleznak-podcasting-vs-vlogging&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  4142.            <link>http://www.podcasting-tools.com/blog.htm#2172</link>
  4143.            <guid isPermaLink="false">2172</guid>
  4144.            <pubDate>Mon, 29 Aug 2016 09:00:00 -0400</pubDate>
  4145.        </item>
  4146.        <item>
  4147.            <title>7 tips for podcasting on the cheap</title>
  4148.            <description>Ready to dip your toe -- er, voice -- into the wonderful world of podcasting? You can do it for next to nothing. Here is how.&lt;br /&gt;
  4149. &lt;br /&gt;
  4150. &lt;a href=&quot;http://www.cnet.com/how-to/tips-for-podcasting-on-the-cheap/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  4151.            <link>http://www.podcasting-tools.com/blog.htm#2171</link>
  4152.            <guid isPermaLink="false">2171</guid>
  4153.            <pubDate>Fri, 26 Aug 2016 09:47:01 -0400</pubDate>
  4154.        </item>
  4155.        <item>
  4156.            <title>Podcasting Studio Head Phones</title>
  4157.            <description>Headphones can be useful while recording or editing a podcast and the right headphones can be invaluable. No matter if you are guesting on your first podcast or if you are a seasoned podcasting veteran, audio separation between the microphone and the rest of the sounds from your podcast such as co-hosts, incoming Skype calls, Blab discussions, fellow Google Hangouts on Air presenters or a soundboard are key to a clean listenable finished podcast. Monitoring your recording live also prevents many issues later including potential distorted recordings.&amp;nbsp;&amp;nbsp;And of course if you are editing in even a slightly noisy environment the right headphones can make a difference between total aggravation and getting the podcast produced as accurately as possible in a timely and frustration free fashion.&lt;br /&gt;
  4158. &lt;br /&gt;
  4159. &lt;a href=&quot;https://www.gonnageek.com/2016/01/podcasting-studio-monitoring-headphones-recommendations/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  4160.            <link>http://www.podcasting-tools.com/blog.htm#2170</link>
  4161.            <guid isPermaLink="false">2170</guid>
  4162.            <pubDate>Wed, 24 Aug 2016 09:00:00 -0400</pubDate>
  4163.        </item>
  4164.        <item>
  4165.            <title>How Attorneys Can Brand Themselves Through Media Outreach</title>
  4166.            <description>Make yourself the public expert. Do not let others define who you are.&lt;br /&gt;
  4167. &lt;br /&gt;
  4168. Branding is a foreign concept to most attorneys. This is true for most forms of marketing in the legal field. Attorneys simply do not have time to brand themselves, or take branding into consideration when operating their firm. Who can blame them?&lt;br /&gt;
  4169. &lt;br /&gt;
  4170. Of all the mediums out there, I recommend that you use digital media and podcasting. I also recommend obtaining authorship on various publications, which ultimately makes you the go-to expert or authority for publications and media.&amp;nbsp;&amp;nbsp;&lt;br /&gt;
  4171. &lt;br /&gt;
  4172. &lt;a href=&quot;http://www.thehour.com/news/article/How-Attorneys-Can-Brand-Themselves-Through-Media-9065037.php&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  4173.            <link>http://www.podcasting-tools.com/blog.htm#2169</link>
  4174.            <guid isPermaLink="false">2169</guid>
  4175.            <pubDate>Mon, 22 Aug 2016 09:00:00 -0400</pubDate>
  4176.        </item>
  4177.        <item>
  4178.            <title>Art19 Breaks Down The Download Metric To Boost Podcast Advertising</title>
  4179.            <description>Podcast platform Art19 has taken a step to address the targeting and measurement problem standing between advertisers and a ripe audience of podcast listeners.&lt;br /&gt;
  4180. &lt;br /&gt;
  4181. &lt;a href=&quot;http://adexchanger.com/digital-audio-radio/art19-breaks-data-barriers-boost-podcast-advertising/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  4182.            <link>http://www.podcasting-tools.com/blog.htm#2168</link>
  4183.            <guid isPermaLink="false">2168</guid>
  4184.            <pubDate>Fri, 19 Aug 2016 09:00:00 -0400</pubDate>
  4185.        </item>
  4186.        <item>
  4187.            <title>Best USB Microphones for Podcasting</title>
  4188.            <description>USB microphones provide one of the easiest routes to graduate from your computer&apos;s onboard mic to something with better sound quality. Many musicians use USB microphones for at-home demoing, and more and more, these devices are being deployed in the world of podcasting. And this usage makes perfect sense: USB microphones take the standalone audio interface out of the equation for a one-and-done solution that takes up less space and is even easier to configure. The result is a plug-and-play setup that brings better, clearer sound to your podcast and eliminates the risk of warding off listeners with inaudible talking and random noises on your latest episode.&lt;br /&gt;
  4189. &lt;br /&gt;
  4190. &lt;a href=&quot;https://reverb.com/news/best-usb-microphones-for-podcasting&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  4191.            <link>http://www.podcasting-tools.com/blog.htm#2167</link>
  4192.            <guid isPermaLink="false">2167</guid>
  4193.            <pubDate>Wed, 17 Aug 2016 09:00:00 -0400</pubDate>
  4194.        </item>
  4195.        <item>
  4196.            <title>Podcasting and Email Marketing: A Tale of Two Mediums</title>
  4197.            <description>How podcasting is similar to email marketing&lt;br /&gt;
  4198. &lt;br /&gt;
  4199. It was not until I had a mini-revelation this month that this article began to take shape. Podcasting and email marketing are a bit like kindred spirits.&lt;br /&gt;
  4200. &lt;br /&gt;
  4201. When successful, and executed with the right intent, both podcasting and email marketing can be a vehicle for you, your brand and your business to create lasting relationships that will help you grow.&lt;br /&gt;
  4202. &lt;br /&gt;
  4203. &lt;a href=&quot;http://www.business2community.com/brandviews/aweber/podcasting-email-marketing-tale-two-mediums-01608498#Ct1vMrixV4BV2BFQ.97&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  4204.            <link>http://www.podcasting-tools.com/blog.htm#2166</link>
  4205.            <guid isPermaLink="false">2166</guid>
  4206.            <pubDate>Mon, 15 Aug 2016 09:00:57 -0400</pubDate>
  4207.        </item>
  4208.        <item>
  4209.            <title>20 Top Podcast Microphones for Under $200</title>
  4210.            <description>One of the most important tools of the trade is a great microphone, and depending on how much you want to invest, the price runs the gamut. But for this roundup, the microphones will be under $200.&lt;br /&gt;
  4211. &lt;br /&gt;
  4212. &lt;a href=&quot;http://smallbiztrends.com/2016/08/best-budget-microphones-for-podcasting.html&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  4213.            <link>http://www.podcasting-tools.com/blog.htm#2165</link>
  4214.            <guid isPermaLink="false">2165</guid>
  4215.            <pubDate>Fri, 12 Aug 2016 09:00:00 -0400</pubDate>
  4216.        </item>
  4217.        <item>
  4218.            <title>How podcasting can benefit your content marketing strategy</title>
  4219.            <description>Recently, marketers have been turning to the re-emerging medium of podcasting to showcase their expertise. Pew Research Center reported that the percentage of Americans that have listened to a podcast in the last month has almost doubled from 9 to 21 percent since 2008. This increased audience creates a massive opportunity for you to position your brand as forward-thinking and ahead of emerging trends.&lt;br /&gt;
  4220. &lt;br /&gt;
  4221. &lt;a href=&quot;http://www.brafton.com/blog/content-marketing/how-podcasting-can-benefit-your-content-marketing-strategy/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  4222.            <link>http://www.podcasting-tools.com/blog.htm#2164</link>
  4223.            <guid isPermaLink="false">2164</guid>
  4224.            <pubDate>Wed, 10 Aug 2016 09:00:58 -0400</pubDate>
  4225.        </item>
  4226.        <item>
  4227.            <title>New company launches Podcasting for Businesses</title>
  4228.            <description>Australian radio trainer and International Consultant Steve Ahern has teamed with journalist and radio presenter Kim Napier to launch Branded Podcasts.&amp;nbsp;&amp;nbsp;&lt;br /&gt;
  4229. &lt;br /&gt;
  4230. &lt;a href=&quot;https://www.radioinfo.com.au/news/new-company-launches-podcasting-businesses&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  4231.            <link>http://www.podcasting-tools.com/blog.htm#2163</link>
  4232.            <guid isPermaLink="false">2163</guid>
  4233.            <pubDate>Mon, 8 Aug 2016 09:00:00 -0400</pubDate>
  4234.        </item>
  4235.        <item>
  4236.            <title>Is Podcasting The Secret Weapon to Attract Young Listeners?</title>
  4237.            <description>NPR CEO Jarl Mohr says it is. The former Top 40 DJ tells the L.A. Times 7.5 million people now listen to NPR’s podcasts each month, and NPR’s listening on terrestrial radio has also been trending up, with an overall gain of 16% for its signature news magazine programs. &lt;br /&gt;
  4238. &lt;br /&gt;
  4239. &lt;a href=&quot;http://radioink.com/2016/07/01/podcasting-secret-weapon-attract-young-listeners/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  4240.            <link>http://www.podcasting-tools.com/blog.htm#2162</link>
  4241.            <guid isPermaLink="false">2162</guid>
  4242.            <pubDate>Wed, 3 Aug 2016 09:00:00 -0400</pubDate>
  4243.        </item>
  4244.        <item>
  4245.            <title>Podcasting can be public radio’s fountain of youth</title>
  4246.            <description>Mohn, a onetime top 40 disc jockey and former cable executive who took over NPR in 2014, explained why he believes that podcasts can be the gateway to getting younger listeners hooked on the medium their parents grew up with.&lt;br /&gt;
  4247. &lt;br /&gt;
  4248. &lt;a href=&quot;http://amestrib.com/entertainment/podcasting-can-be-public-radio-s-fountain-youth-says-npr-s-mohn&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  4249.            <link>http://www.podcasting-tools.com/blog.htm#2161</link>
  4250.            <guid isPermaLink="false">2161</guid>
  4251.            <pubDate>Mon, 1 Aug 2016 09:00:00 -0400</pubDate>
  4252.        </item>
  4253.        <item>
  4254.            <title>5 takeaways from #SMBuzzChat on podcasting</title>
  4255.            <description>1. Podcasts can be great for brands&lt;br /&gt;
  4256. &lt;br /&gt;
  4257. Would you listen to an official Cineworld podcast that instead of just sell, sell, sell was more discussion led and gave you sneak peaks at upcoming films? Of course you would. Any brand could have a podcast; it just needs to be a perfect mix of content and ultimately, exposure.&lt;br /&gt;
  4258. &lt;br /&gt;
  4259. &lt;a href=&quot;http://www.thedrum.com/news/2016/07/13/5-takeaways-smbuzzchat-podcasting&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  4260.            <link>http://www.podcasting-tools.com/blog.htm#2160</link>
  4261.            <guid isPermaLink="false">2160</guid>
  4262.            <pubDate>Sat, 30 Jul 2016 09:00:00 -0400</pubDate>
  4263.        </item>
  4264.        <item>
  4265.            <title>The Power of Podcasting: Get Your Brand Heard</title>
  4266.            <description>The podcast medium has been growing at a steady pace for the last few years. You probably have a few that you like to listen to on your daily commute, or while working out or doing household chores. That is one of the reasons podcasts have seen such a steady growth. It is a medium that allows listeners to multi-task while consuming content. &lt;br /&gt;
  4267. &lt;br /&gt;
  4268. &lt;a href=&quot;http://www.business2community.com/strategy/power-podcasting-get-brand-heard-01593414#xU1xvhaT7SJiPfBy.97&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  4269.            <link>http://www.podcasting-tools.com/blog.htm#2159</link>
  4270.            <guid isPermaLink="false">2159</guid>
  4271.            <pubDate>Thu, 28 Jul 2016 09:00:00 -0400</pubDate>
  4272.        </item>
  4273.        <item>
  4274.            <title>Choosing a Microphone for Podcasting</title>
  4275.            <description>Listeners often judge a podcast by its sound quality. No matter the format or topic of your podcast, your listeners are comparing your sound to what they hear on the radio and other podcasts produced by major broadcast outlets. Ironically, your goal is to make your podcast sound so good that no one notices how it sounds. If people notice the sound, there’s probably something wrong with it.&lt;br /&gt;
  4276. &lt;br /&gt;
  4277. Fortunately, the equipment and techniques needed to produce a professional-sounding podcast are affordable and available. &lt;br /&gt;
  4278. &lt;br /&gt;
  4279. &lt;a href=&quot;http://blog.shure.com/choosing-a-microphone-for-podcasting/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  4280.            <link>http://www.podcasting-tools.com/blog.htm#2158</link>
  4281.            <guid isPermaLink="false">2158</guid>
  4282.            <pubDate>Tue, 26 Jul 2016 09:00:00 -0400</pubDate>
  4283.        </item>
  4284.        <item>
  4285.            <title>Build Your Entrepreneur and CEO Brand with Podcasting</title>
  4286.            <description>• How to know if podcasting is right for you&lt;br /&gt;
  4287. • The best ways to promote your podcast and build an audience&lt;br /&gt;
  4288. • Using podcasting to build your CEO brand&lt;br /&gt;
  4289. • Different types of podcasts and which ones will work best for your goals&lt;br /&gt;
  4290. &lt;br /&gt;
  4291. &lt;a href=&quot;http://www.foxnews.com/us/2016/07/15/build-your-entrepreneur-and-ceo-brand-with-podcasting.html&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  4292.            <link>http://www.podcasting-tools.com/blog.htm#2157</link>
  4293.            <guid isPermaLink="false">2157</guid>
  4294.            <pubDate>Sun, 24 Jul 2016 09:00:00 -0400</pubDate>
  4295.        </item>
  4296.        <item>
  4297.            <title>PodWave Brings Programmatic Service to Podcasters</title>
  4298.            <description>PodWave, a new programmatic service for podcast advertising, hopes to broaden the field by giving more brands the opportunity to dip their toe in the podcast waters without diving in with a full sponsorship. While podcasting is exploding in popularity, only a handful of brands currently dominate its ad inventory.&lt;br /&gt;
  4299. &lt;br /&gt;
  4300. Podwave was developed by AdsWizz in partnership with National Public Media, National Public Radios sponsorship sales arm.&lt;br /&gt;
  4301. &lt;br /&gt;
  4302. &lt;a href=&quot;http://www.marketingmag.ca/tech/podwave-brings-programmatic-to-podcasting-179175&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  4303.            <link>http://www.podcasting-tools.com/blog.htm#2156</link>
  4304.            <guid isPermaLink="false">2156</guid>
  4305.            <pubDate>Fri, 22 Jul 2016 09:00:00 -0400</pubDate>
  4306.        </item>
  4307.        <item>
  4308.            <title>Amazon wants to become the Netflix of podcasts</title>
  4309.            <description>One of the great things about podcasts, aside from a vast and varied selection of great content, is that everything is free for the taking. Whether you’re prone to listening to NPR, breakdowns of your favorite TV shows or even the latest sports happenings, there’s no pay-to-play scheme associated with podcasts. Unfortunately, Amazon now has plans to change that.&lt;br /&gt;
  4310. &lt;br /&gt;
  4311. &lt;a href=&quot;http://bgr.com/2016/07/10/podcasts-amazon-audible-subscription-channels-netflix/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  4312.            <link>http://www.podcasting-tools.com/blog.htm#2155</link>
  4313.            <guid isPermaLink="false">2155</guid>
  4314.            <pubDate>Wed, 20 Jul 2016 09:00:00 -0400</pubDate>
  4315.        </item>
  4316.        <item>
  4317.            <title>Podcasting Has an Ad Skipping Problem</title>
  4318.            <description>Web advertisements face ad blockers. The DVR lets viewers bypass television commercials. Now, podcasts must contend with the 15-second skip button.&lt;br /&gt;
  4319. &lt;br /&gt;
  4320. The decade-old podcast industry has been reawakened in the past two years as producers create new shows and more listeners tune in on their mobile devices and in their cars. But advertising growth has been limited by difficulties in audience measurement, and the podcast world is grappling with the same phenomenon rampant across rival media: ad-skipping.&lt;br /&gt;
  4321. &lt;br /&gt;
  4322. &lt;a href=&quot;http://www.wsj.com/articles/podcasting-has-an-ad-skipping-problem-too-1468605850&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  4323.            <link>http://www.podcasting-tools.com/blog.htm#2154</link>
  4324.            <guid isPermaLink="false">2154</guid>
  4325.            <pubDate>Mon, 18 Jul 2016 09:00:00 -0400</pubDate>
  4326.        </item>
  4327.        <item>
  4328.            <title>How To Use Interview-Based Podcasting in Sales Prospecting</title>
  4329.            <description>Not only do podcasts offer numerous benefits over text- and video-based content—they are easy to create, convenient to consume, and they can expose new audiences to your brand— but by using an interview-based show format, your podcasts can also be fantastic social selling, networking and sales prospecting tools.&lt;br /&gt;
  4330. &lt;br /&gt;
  4331. Why Do Interview Podcasts Work?&lt;br /&gt;
  4332. Think about it. People just love talking about themselves! Everyone knows that the best conversationalists are the people who say the least and ask the most. In the format of an interview podcast, that is exactly what you are doing.&lt;br /&gt;
  4333. &lt;br /&gt;
  4334. &lt;a href=&quot;http://www.business2community.com/podcasts/use-interview-based-podcasting-sales-prospecting-01577899#D2oiylEKWVDGz8B6.97&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  4335.            <link>http://www.podcasting-tools.com/blog.htm#2153</link>
  4336.            <guid isPermaLink="false">2153</guid>
  4337.            <pubDate>Sat, 9 Jul 2016 09:00:00 -0400</pubDate>
  4338.        </item>
  4339.        <item>
  4340.            <title>NPR Expects to More Than Double Its Podcast Revenue This Year</title>
  4341.            <description>On Tuesday, podcast measurement and advertising company Podtrac named NPR the top podcast publisher by size. The companys data measures 90 percent of the top podcasts, with 28 million unique monthly listeners in the U.S. and 38.5 million global listeners. To be included in the rankings, publishers must have at least 30 days worth of data that can be analyzed.&lt;br /&gt;
  4342. &lt;br /&gt;
  4343. According to Podtrac, NPR had 7.2 million monthly users and more than 61 million unique downloads for its 32 shows in April.&lt;br /&gt;
  4344. &lt;br /&gt;
  4345. &lt;a href=&quot;http://www.adweek.com/news/technology/npr-expects-more-double-its-podcast-revenue-year-171687&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  4346.            <link>http://www.podcasting-tools.com/blog.htm#2152</link>
  4347.            <guid isPermaLink="false">2152</guid>
  4348.            <pubDate>Thu, 7 Jul 2016 09:00:00 -0400</pubDate>
  4349.        </item>
  4350.        <item>
  4351.            <title>Stitcher Sold</title>
  4352.            <description>Stitcher, the platform that has helped turn millions of people into podcast lovers, has officially traded hands and now has a new owner.&lt;br /&gt;
  4353. &lt;br /&gt;
  4354. The E.W. Scripps Company announced recently that it has acquired the podcast-focused company for a cool $4.5 million, which seems like a fairly low figure considering how popular Stitcher is. In fact, with over eight million registered users, that amounts to around half a dollar per user, which could be considered a deal when it comes to bulking up the total user count for Scripps. The newly-purchased service will become a part of already-established Midroll Media, which Scripps also owns, and all twelve Stitcher employees will also be brought over to the podcast advertising network as well.&lt;br /&gt;
  4355. &lt;br /&gt;
  4356. &lt;a href=&quot;http://www.forbes.com/sites/hughmcintyre/2016/06/07/popular-podcasting-program-stitcher-has-been-sold-for-under-5-million/#4a5979f4499d&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  4357.            <link>http://www.podcasting-tools.com/blog.htm#2151</link>
  4358.            <guid isPermaLink="false">2151</guid>
  4359.            <pubDate>Tue, 5 Jul 2016 09:00:21 -0400</pubDate>
  4360.        </item>
  4361.        <item>
  4362.            <title>ComScore Study - Marketing Power Of Podcasts Is Huge</title>
  4363.            <description>A ComScore study focusing on podcasting proved to be good news for podcasters and advertising seeking to reach hard-to-reach audiences. In their study commissioned by Wondery, nearly on in five Americans aged 18-49 report listening to podcasts at least once a month, while nearly one in three men 18-34 do so.&lt;br /&gt;
  4364. &lt;br /&gt;
  4365. Compared to the average consumer, podcast listeners are more likely to have:&lt;br /&gt;
  4366. &lt;br /&gt;
  4367. a college or higher education&lt;br /&gt;
  4368. $100k+ household income&lt;br /&gt;
  4369. be early adopters in multiple categories including movies, electronics and CPG.&lt;br /&gt;
  4370. &lt;br /&gt;
  4371. &lt;a href=&quot;http://www.webpronews.com/comscore-study-podcast-marketing-2016-06/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  4372.            <link>http://www.podcasting-tools.com/blog.htm#2150</link>
  4373.            <guid isPermaLink="false">2150</guid>
  4374.            <pubDate>Sat, 2 Jul 2016 09:00:00 -0400</pubDate>
  4375.        </item>
  4376.        <item>
  4377.            <title>This Could Be the Future of Podcasting</title>
  4378.            <description>It also was not in the slightest bit mainstream: according to Edison Research, in 2006 only 22% of Americans were even familiar with the term&lt;i&gt; podcasting&lt;/i&gt;, and only 11% had ever listened to one. Both numbers have slowly but steadily grown over the years (55% have heard of podcasting as of this year, and 36% have listened to one, and there actually isn’t a readily apparent ‘Serial’ bump), aided in large part by the smartphone: by removing the need to sync with iTunes it was much easier to have fresh podcasts at the ready. Still, there remained the challenge of creating compelling content, discovering content worth listening to, retaining listeners and, of course, paying for it all.&lt;br /&gt;
  4379. &lt;br /&gt;
  4380. &lt;a href=&quot;http://ajournalofmusicalthings.com/this-could-be-the-future-of-podcasting/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  4381.            <link>http://www.podcasting-tools.com/blog.htm#2149</link>
  4382.            <guid isPermaLink="false">2149</guid>
  4383.            <pubDate>Thu, 30 Jun 2016 09:00:00 -0400</pubDate>
  4384.        </item>
  4385.        <item>
  4386.            <title>Did Twitter Drop $70 Million on SoundCloud for Podcasting?</title>
  4387.            <description>It is unclear whether the Twitter investment is part of a strategic partnership, but that would make sense: Twitter might view via an integration with SoundCloud as a way to increase growth and engagement, and SoundCloud may look at Twitter as a way to promote its newly launched subscription service, which is crucial to the companys plans.&lt;br /&gt;
  4388. &lt;br /&gt;
  4389. &lt;a href=&quot;http://theoutsidegame.com/2016/06/17/twitter-drop-70-million-soundcloud-podcasting/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  4390.            <link>http://www.podcasting-tools.com/blog.htm#2148</link>
  4391.            <guid isPermaLink="false">2148</guid>
  4392.            <pubDate>Tue, 28 Jun 2016 09:00:00 -0400</pubDate>
  4393.        </item>
  4394.        <item>
  4395.            <title>Why is a compelling podcast the best idea for your startup?</title>
  4396.            <description>Blogging is popular in India, but podcasts are still at their nascent stages. As a startup, why not mark the first stone in this arena. The idea of podcasts is no less than alchemy to your business expansion. Therefore, here is a list of benefits podcasts are going to bring to your business – and will also add to your success story.&lt;br /&gt;
  4397. &lt;br /&gt;
  4398. One of the most appealing features of podcasting is its cost effectiveness. Businesses with low budgets and big dreams can start releasing podcasts at a small scale. All you need is a microphone and a computer or a Smartphone to record your episodes – most of which are present already.&lt;br /&gt;
  4399. &lt;br /&gt;
  4400. &lt;a href=&quot;http://yourstory.com/2016/06/podcasts-for-startups/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  4401.            <link>http://www.podcasting-tools.com/blog.htm#2147</link>
  4402.            <guid isPermaLink="false">2147</guid>
  4403.            <pubDate>Sun, 26 Jun 2016 09:00:26 -0400</pubDate>
  4404.        </item>
  4405.        <item>
  4406.            <title>Niché No More: The Podcast Comes of Age</title>
  4407.            <description>Here in the UK the growing cultural buzz around podcasts means now is a good time to explore how they could be monetised. Dax, known for their championing of digital audio, and media agency the7stars, have collaborated on the UKs first piece of independent research designed to explore consumers attitudes to podcasts and what commercial possibilities podcasts offer to marketers.&lt;br /&gt;
  4408. &lt;br /&gt;
  4409. Strong weekly share and a young and engaged urban audience are just two opportunities podcasts offer brand owners, according to our study. In the UK, 3.6m Britons have listened to a podcast within the last four weeks and 11m podcasts are now listened to each month.&lt;br /&gt;
  4410. &lt;br /&gt;
  4411. According to industry data source MIDAS, podcasts reach 7% of all audio listeners every week. And when combined with listen again/catch-up radio services, many of which include shows packaged by their makers as podcasts, the market opportunity is as big as on demand music services which currently command a weekly reach of 14% of all UK audio listeners.&lt;br /&gt;
  4412. &lt;br /&gt;
  4413. &lt;a href=&quot;http://www.huffingtonpost.com/advertising-week/niche-no-more-the-podcast_b_10572816.html&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  4414.            <link>http://www.podcasting-tools.com/blog.htm#2146</link>
  4415.            <guid isPermaLink="false">2146</guid>
  4416.            <pubDate>Fri, 24 Jun 2016 09:00:00 -0400</pubDate>
  4417.        </item>
  4418.        <item>
  4419.            <title>Podcasting Blossoms, but in Slow Motion</title>
  4420.            <description>Is podcasting in the middle of a long boom or a short bubble? The future of radio, a medium already being buffeted by streaming music, may be riding on the answer.&lt;br /&gt;
  4421. &lt;br /&gt;
  4422. Podcasting — a terrible tech insider’s name for delivering radiolike shows directly to your phone — has long been prone to cycles of hype and doom. &lt;br /&gt;
  4423. &lt;br /&gt;
  4424. &lt;a href=&quot;http://www.nytimes.com/2015/06/18/technology/personaltech/podcasting-blossoms-but-in-slow-motion.html?_r=0&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  4425.            <link>http://www.podcasting-tools.com/blog.htm#2145</link>
  4426.            <guid isPermaLink="false">2145</guid>
  4427.            <pubDate>Wed, 22 Jun 2016 09:00:00 -0400</pubDate>
  4428.        </item>
  4429.        <item>
  4430.            <title>Skype causing more headaches for Mac podcasters</title>
  4431.            <description>Hobbyist and professional podcasters alike depend on Microsofts Skype for mustering panels and interviewing guests, even as they curse it under their breath for its occasional lack of stability and call quality. Skype is ubiquitous because it’s widely cross-platform, relatively easy to install and use, and free—but it may be time for Mac podcasters in particular to pursue more options.&lt;br /&gt;
  4432. &lt;br /&gt;
  4433. &lt;a href=&quot;https://sixcolors.com/post/2016/05/skype-causing-more-headaches-for-mac-podcasters/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  4434.            <link>http://www.podcasting-tools.com/blog.htm#2144</link>
  4435.            <guid isPermaLink="false">2144</guid>
  4436.            <pubDate>Mon, 20 Jun 2016 09:00:00 -0400</pubDate>
  4437.        </item>
  4438.        <item>
  4439.            <title>Podcasting? Why Now?</title>
  4440.            <description>Remember what you thought of podcasting when it first launched on iTunes? Have you considered it as a medium for either extending your content or aligning your brand? &lt;br /&gt;
  4441. &lt;br /&gt;
  4442. While Serial’s runaway success catapulted podcasting into the mainstream, the industry has been growing and maturing into a viable promotional platform well beyond the breakout hit. More than 57 million Americans listen to podcasts each month—thats about 10% of the U.S. population, and growing at about 20% annually. Podcasts are resonating with the millennial-and-under sets and are quickly becoming the audio track to a large percentage of those generations. &lt;br /&gt;
  4443. &lt;br /&gt;
  4444. &lt;a href=&quot;http://www.mediapost.com/publications/article/276470/podcasting-why-now.html&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  4445.            <link>http://www.podcasting-tools.com/blog.htm#2143</link>
  4446.            <guid isPermaLink="false">2143</guid>
  4447.            <pubDate>Sat, 18 Jun 2016 09:00:00 -0400</pubDate>
  4448.        </item>
  4449.        <item>
  4450.            <title>Does the world need more podcasts?</title>
  4451.            <description>
  4452.                <![CDATA[<i>Are there too many podcasts? </i><br />
  4453. <i></i><br />
  4454. <i>I do not think there is such a thing as too many podcasts. In order for a podcast to be successful they do not have to have massive listenerships. So there might be someone who wants to do a podcast about crocheting and they might be able to find sponsorship from a company that sells yarn, for example. And they might have 20,000 extremely devoted&nbsp;&nbsp;listeners who listen to the podcast and then go buy that yarn. </i><br />
  4455. <i></i><br />
  4456. <a href="http://www.marketplace.org/2016/05/25/business/does-world-need-more-podcasts" target="_blank">complete article</a>]]>
  4457.            </description>
  4458.            <link>http://www.podcasting-tools.com/blog.htm#2142</link>
  4459.            <guid isPermaLink="false">2142</guid>
  4460.            <pubDate>Thu, 16 Jun 2016 09:00:00 -0400</pubDate>
  4461.        </item>
  4462.        <item>
  4463.            <title>The Pulse: Podcasting 101</title>
  4464.            <description>This months edition of The Pulse marks the 10th anniversary of the podcast.&lt;br /&gt;
  4465. &lt;br /&gt;
  4466. In this installment, The Pulses host, Rodney B. Murray celebrates with a discussion of the history of podcasting (and the iPod), his own experiences with the format, and a how-to guide complete with best practices and a list of helpful apps.&lt;br /&gt;
  4467. &lt;br /&gt;
  4468. &lt;a href=&quot;https://www.insidehighered.com/news/2016/05/27/pulse-offers-guide-podcasting-101&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  4469.            <link>http://www.podcasting-tools.com/blog.htm#2141</link>
  4470.            <guid isPermaLink="false">2141</guid>
  4471.            <pubDate>Tue, 14 Jun 2016 09:00:00 -0400</pubDate>
  4472.        </item>
  4473.        <item>
  4474.            <title>Apple at a Crossroads with Podcasting</title>
  4475.            <description>More than a decade after Apple officially started supporting podcasts in iTunes, they are booming in popularity. In that time, however, little about how Apple manages the popular iTunes podcast directory has changed, which has some podcasters concerned. The New York Times reports that complaints include having to woo a single Apple employee in charge of promoting podcasts, not receiving enough listener data, and the difficulty of sharing podcast episodes to social media. &lt;br /&gt;
  4476. &lt;br /&gt;
  4477. &lt;a href=&quot;https://tidbits.com/article/16482&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  4478.            <link>http://www.podcasting-tools.com/blog.htm#2140</link>
  4479.            <guid isPermaLink="false">2140</guid>
  4480.            <pubDate>Sun, 12 Jun 2016 09:00:26 -0400</pubDate>
  4481.        </item>
  4482.        <item>
  4483.            <title>Apple is an Accidental Gatekeeper for Podcasts</title>
  4484.            <description>A New York Times article is causing a rift in the world of podcasting. And a majority of the points it makes and the podcast producer wants from those interviewed scream&lt;i&gt; careful what you wish for &lt;/i&gt;Apple is undoubtedly the gatekeeper of podcasts, but it is an accidental gatekeeper.&lt;br /&gt;
  4485. &lt;br /&gt;
  4486. &lt;a href=&quot;https://www.newsledge.com/apple-podcasts/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  4487.            <link>http://www.podcasting-tools.com/blog.htm#2139</link>
  4488.            <guid isPermaLink="false">2139</guid>
  4489.            <pubDate>Fri, 10 Jun 2016 09:00:00 -0400</pubDate>
  4490.        </item>
  4491.        <item>
  4492.            <title>Podcasting Profits</title>
  4493.            <description>Chris Krimitsos, founder of entrepreneur-focused networking group Tampa Bay Business Owners, got hooked on podcasting in 2013. So hooked he started the Florida Podcasters Association.&lt;br /&gt;
  4494. &lt;br /&gt;
  4495. It all started when podcaster and voice actor Steve Cherubino asked Krimitsos for a speaking spot at one of Krimitsos meetings. Cherubino wanted to talk about podcasting. When Krimitsos asked Cherubino how many listeners he had for his niche electronic dance music producer podcast, Cherubino told him not too many — around 4,000 an episode. &lt;br /&gt;
  4496. &lt;br /&gt;
  4497. &lt;a href=&quot;http://www.businessobserverfl.com/section/detail/podcasting-profits/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  4498.            <link>http://www.podcasting-tools.com/blog.htm#2138</link>
  4499.            <guid isPermaLink="false">2138</guid>
  4500.            <pubDate>Wed, 8 Jun 2016 09:00:00 -0400</pubDate>
  4501.        </item>
  4502.        <item>
  4503.            <title>Podcasting: The Promise And Perils</title>
  4504.            <description>Podcasting is important. It represents a growing consumer appetite for quality, narrowcast, personal media. Podcasting is a bit of a warning sign to mass and mainstream media, as niche content takes hold.&lt;br /&gt;
  4505. &lt;br /&gt;
  4506. &lt;a href=&quot;http://www.forbes.com/sites/stevenrosenbaum/2016/04/19/podcasting-the-promise-and-perils/#73e0a6af6ee5&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  4507.            <link>http://www.podcasting-tools.com/blog.htm#2137</link>
  4508.            <guid isPermaLink="false">2137</guid>
  4509.            <pubDate>Mon, 6 Jun 2016 09:00:00 -0400</pubDate>
  4510.        </item>
  4511.        <item>
  4512.            <title>Podcasting: The Economics - Passions And Profits</title>
  4513.            <description>No doubt podcasts attract some well-known podcast sponsors: Squarespace , MailChimp, LegalZoom and more. But&amp;nbsp;&amp;nbsp;much do they pay for those mentions, and do podcasts fit into the Madison Avenue media measurement known as CPM, or cost per thousand,&amp;nbsp;&amp;nbsp;which measures and sells audiences by the pound.&lt;br /&gt;
  4514. &lt;br /&gt;
  4515. &lt;a href=&quot;http://www.forbes.com/sites/stevenrosenbaum/2016/05/02/podcasting-the-economics-passions-and-profits/#412a191c3a62&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  4516.            <link>http://www.podcasting-tools.com/blog.htm#2136</link>
  4517.            <guid isPermaLink="false">2136</guid>
  4518.            <pubDate>Sat, 4 Jun 2016 09:00:00 -0400</pubDate>
  4519.        </item>
  4520.        <item>
  4521.            <title>Podcasting Becomes Even More Important as Google Adds Support for Android</title>
  4522.            <description>Jacobs Medias new Web study of radio listeners shows a big increase in the importance of podcasting and on-demand programming. Both show impressive gains.&lt;br /&gt;
  4523. &lt;br /&gt;
  4524. The Techsurvey12 was conducted from Jan. 19–Feb. 22 of this year. Stakeholder stations participated in a recent webinar, and the results of the study will be released over the next few months.&lt;br /&gt;
  4525. &lt;br /&gt;
  4526. &lt;a href=&quot;http://www.radiomagonline.com/streaming/0023/podcasting-becomes-even-more-important-as-google-adds-support-for-android/37689&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  4527.            <link>http://www.podcasting-tools.com/blog.htm#2135</link>
  4528.            <guid isPermaLink="false">2135</guid>
  4529.            <pubDate>Thu, 2 Jun 2016 09:00:00 -0400</pubDate>
  4530.        </item>
  4531.        <item>
  4532.            <title>The Case for Podcasts in Your Marketing Mix</title>
  4533.            <description>It is a crowded content space out there. Attention spans are limited and people are busy. So, consider this: Podcasting is the only form of content that can be consumed while an individual is doing other activities. Yet they remain underutilized in higher education. Written content, videos and images all have their place and should be strategically deployed, but they do not afford the same flexibility as podcasts, which can be listened to while doing housework, driving or exercising.&lt;br /&gt;
  4534. &lt;br /&gt;
  4535. Edison Research, which monitors podcast adoption, has found that 21% of Americans 12 and older have listened to a podcast in the last month. &lt;br /&gt;
  4536. &lt;br /&gt;
  4537. &lt;a href=&quot;https://www.insidehighered.com/blogs/call-action-marketing-and-communications-higher-education/case-podcasts-your-marketing-mix&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  4538.            <link>http://www.podcasting-tools.com/blog.htm#2134</link>
  4539.            <guid isPermaLink="false">2134</guid>
  4540.            <pubDate>Tue, 31 May 2016 09:00:00 -0400</pubDate>
  4541.        </item>
  4542.        <item>
  4543.            <title>Podcasting: A Users Guide To Discovery</title>
  4544.            <description>As podcasting has grown, more and more of the media companies that formerly produced either radio or television are adding podcasts to their media offerings. One way to find them is using one of the podcatcher apps I have listed above. The other alternative is to download an app that gathers together podcasts from a media company you are interested in.&lt;br /&gt;
  4545. &lt;br /&gt;
  4546. &lt;a href=&quot;http://www.forbes.com/sites/stevenrosenbaum/2016/04/26/podcasting-a-users-guide-to-discovery/#3c3a467e5881&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  4547.            <link>http://www.podcasting-tools.com/blog.htm#2133</link>
  4548.            <guid isPermaLink="false">2133</guid>
  4549.            <pubDate>Sun, 29 May 2016 09:00:00 -0400</pubDate>
  4550.        </item>
  4551.        <item>
  4552.            <title>The Ever-elusive Promise of Podcasting</title>
  4553.            <description>A few years back, everyone was talking about 3D TV.&lt;br /&gt;
  4554. &lt;br /&gt;
  4555. It was, people predicted, going to be the next big thing in television. TV makers such as Sony, LG and Samsung ramped up production of 3D TVs. Networks like ESPN and Discovery announced plans for 3D broadcasts. Analysts forecast huge demand for the medium.&lt;br /&gt;
  4556. &lt;br /&gt;
  4557. &lt;a href=&quot;http://www.medialifemagazine.com/the-ever-elusive-promise-of-podcasting/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  4558.            <link>http://www.podcasting-tools.com/blog.htm#2132</link>
  4559.            <guid isPermaLink="false">2132</guid>
  4560.            <pubDate>Fri, 27 May 2016 09:00:00 -0400</pubDate>
  4561.        </item>
  4562.        <item>
  4563.            <title>How Podcasting Got Better</title>
  4564.            <description>The first-ever podcast hit the internet in 2003. Radio Open Source, a show about global politics (and ideas through an American lens) hosted by WBUR Bostons Christopher Lydon, is still going strong.&lt;br /&gt;
  4565. &lt;br /&gt;
  4566. &lt;a href=&quot;http://www.thefader.com/2016/05/03/for-colored-nerds-call-your-girlfriend-podcast-interview&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  4567.            <link>http://www.podcasting-tools.com/blog.htm#2131</link>
  4568.            <guid isPermaLink="false">2131</guid>
  4569.            <pubDate>Wed, 25 May 2016 09:00:00 -0400</pubDate>
  4570.        </item>
  4571.        <item>
  4572.            <title>Why You Are Only Competing With 20% Of Other Podcasters On iTunes</title>
  4573.            <description>Today I want to cover the 80/20 rule which was aptly named the Pareto principal. This video was inspired my good friend Max Pepe from Rebelhead Entrepreneurs who covered the topic for entrepreneurs on his video log recently but I want to talk about the 80/20 rule in terms of podcasting.&lt;br /&gt;
  4574. &lt;br /&gt;
  4575. So if you take a look at iTunes or Stitcher Radio or any of the other big podcast directories out there you might see hundreds of thousands of podcasts already out there, perhaps lots of podcast on the topic that you are already thinking about covering.&lt;br /&gt;
  4576. &lt;br /&gt;
  4577. &lt;a href=&quot;http://www.business2community.com/podcasts/youre-competing-20-podcasters-itunes-01506305#wj08aOLk0IO3HfIt.99&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  4578.            <link>http://www.podcasting-tools.com/blog.htm#2130</link>
  4579.            <guid isPermaLink="false">2130</guid>
  4580.            <pubDate>Mon, 23 May 2016 09:00:00 -0400</pubDate>
  4581.        </item>
  4582.        <item>
  4583.            <title>2016: the year the podcast came of age</title>
  4584.            <description>&lt;i&gt;The choice of medium was significant. Podcasts, series of digital audio files that users can download or stream from MP3 players and computers, were first created in 2001. This was also the year that Apple launched the iPod, the device from which podcasting takes its name. Although it is now, in tech terms, a doughty 15 years old, it has developed only fitfully. &lt;/i&gt;&lt;br /&gt;
  4585. &lt;i&gt;&lt;/i&gt;&lt;br /&gt;
  4586. &lt;a href=&quot;http://www.economist.com/blogs/prospero/2016/04/easy-listening&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  4587.            <link>http://www.podcasting-tools.com/blog.htm#2129</link>
  4588.            <guid isPermaLink="false">2129</guid>
  4589.            <pubDate>Fri, 13 May 2016 09:00:00 -0400</pubDate>
  4590.        </item>
  4591.        <item>
  4592.            <title>Telling Stories in Sound</title>
  4593.            <description>Media consumption habits have changed dramatically over the past decade and it’s no surprise that podcasts are now taking center stage as more people look for more ways to access news, information and entertainment.&lt;br /&gt;
  4594. &lt;br /&gt;
  4595. We have a new infatuation with audio podcasts and rightly so. Streaming audio has become easier to access, is readily available on mobile devices, and is now more personalized than ever before. &lt;br /&gt;
  4596. &lt;br /&gt;
  4597. &lt;a href=&quot;https://multimedia.journalism.berkeley.edu/workshops/podcast-audio-stories/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  4598.            <link>http://www.podcasting-tools.com/blog.htm#2128</link>
  4599.            <guid isPermaLink="false">2128</guid>
  4600.            <pubDate>Wed, 11 May 2016 09:00:32 -0400</pubDate>
  4601.        </item>
  4602.        <item>
  4603.            <title>How To Make Your Podcast Stand Out From The Crowd</title>
  4604.            <description>When it comes to getting listeners for your podcast, there are 3 words that should form the foundations of your podcast promotion strategy.&lt;br /&gt;
  4605. &lt;br /&gt;
  4606. In this podcasting tips video we will be exploring what the most important parts of your content marketing strategy to focus on that will get your podcast discovered and build a bigger audience.&lt;br /&gt;
  4607. &lt;br /&gt;
  4608. &lt;a href=&quot;http://www.business2community.com/podcasts/make-podcast-stand-crowd-01506332#Jcq6aMFRATYMxP7s.97&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  4609.            <link>http://www.podcasting-tools.com/blog.htm#2127</link>
  4610.            <guid isPermaLink="false">2127</guid>
  4611.            <pubDate>Mon, 9 May 2016 09:00:37 -0400</pubDate>
  4612.        </item>
  4613.        <item>
  4614.            <title>UK Podcasting Stats</title>
  4615.            <description>
  4616.                <![CDATA[UK podcast audiences<br />
  4617. <br />
  4618. In the UK some listening figures are provided by RAJAR, who are responsible for radio industry audience ratings.<br />
  4619. <br />
  4620. Following its autumn 2015 research it claims 3.7 million adults listen to podcasts, which equates to around 6.5% of the adult population (OfCom’s last figures from 2010 put it at 7%).<br />
  4621. <br />
  4622. RAJAR also provided a breakdown of device used.<br />
  4623. <br />
  4624. Smart phone 57%<br />
  4625. Lap tops 16%<br />
  4626. Digital music players 15%<br />
  4627. Tablets 8%<br />]]>
  4628.            </description>
  4629.            <link>http://www.podcasting-tools.com/blog.htm#2126</link>
  4630.            <guid isPermaLink="false">2126</guid>
  4631.            <pubDate>Sat, 7 May 2016 09:00:21 -0400</pubDate>
  4632.        </item>
  4633.        <item>
  4634.            <title>Amazon takes on podcasting with Audible Channels, featuring original audio content</title>
  4635.            <description>Audible, the Amazon-owned company that built its business selling audiobooks, is now officially moving into podcast-like shorts with a beta of Audible Channels.&lt;br /&gt;
  4636. &lt;br /&gt;
  4637. &lt;a href=&quot;http://www.geekwire.com/2016/amazon-takes-podcasting-audible-channels/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  4638.            <link>http://www.podcasting-tools.com/blog.htm#2125</link>
  4639.            <guid isPermaLink="false">2125</guid>
  4640.            <pubDate>Thu, 5 May 2016 09:00:00 -0400</pubDate>
  4641.        </item>
  4642.        <item>
  4643.            <title>Podcast Audio Recording Tips</title>
  4644.            <description>Before you begin podcasting develop a plan and a format for your show. Determine the focus of your podcast and what types of guests you would like to interview. Time spent planning your show will contribute to its success.&lt;br /&gt;
  4645. &lt;br /&gt;
  4646. &lt;a href=&quot;http://www.feedforall.com/podcast-audio-recording-tips.htm&quot; target=&quot;_blank&quot; &gt;Podcast Audio Recording Tips&lt;/a&gt;</description>
  4647.            <link>http://www.podcasting-tools.com/blog.htm#2124</link>
  4648.            <guid isPermaLink="false">2124</guid>
  4649.            <pubDate>Tue, 3 May 2016 09:00:00 -0400</pubDate>
  4650.        </item>
  4651.        <item>
  4652.            <title>Submit Podcasts</title>
  4653.            <description>Large list of &lt;a href=&quot;http://www.podcasting-tools.com/submit-podcasts.htm&quot; target=&quot;_blank&quot; &gt;podcasting directories to submit podcasts&lt;/a&gt; to.</description>
  4654.            <link>http://www.podcasting-tools.com/blog.htm#2123</link>
  4655.            <guid isPermaLink="false">2123</guid>
  4656.            <pubDate>Sun, 1 May 2016 09:00:00 -0400</pubDate>
  4657.        </item>
  4658.        <item>
  4659.            <title>Podcasting from a Bloggers Perspective</title>
  4660.            <description>There is a lot to be said about podcasting from a bloggers perspective. The most obvious is sheer numbers. I can talk for an hour about topics that would take me days to write about. We can include actual audio, guests, and opinion — most importantly there is no need to point out sarcasm or explain a joke. Plagiarism is another factor to consider. I’ve lost count of the amount of articles I have spent hours writing, only to see them on some other website, surrounded by cheesy ads, bearing someone else’s name.&lt;br /&gt;
  4661. &lt;br /&gt;
  4662. &lt;a href=&quot;http://www.huffingtonpost.com/richard-zombeck/podcasting-from-a-blogger_b_9548834.html&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  4663.            <link>http://www.podcasting-tools.com/blog.htm#2122</link>
  4664.            <guid isPermaLink="false">2122</guid>
  4665.            <pubDate>Fri, 29 Apr 2016 09:00:51 -0400</pubDate>
  4666.        </item>
  4667.        <item>
  4668.            <title>Podcasting the New Digital Frontier</title>
  4669.            <description>There is a podcast for every kind of niche you can imagine, from entrepreneurship to storytelling. However, there is a new wave of popular podcasts that includes marginalized content creators; those who normally find themselves pushed to the margins of media and traditional platforms can now find themselves center stage in this uncharted frontier of content production. &lt;br /&gt;
  4670. &lt;br /&gt;
  4671. &lt;a href=&quot;http://tech.co/podcasting-the-new-digital-frontier-2016-03&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  4672.            <link>http://www.podcasting-tools.com/blog.htm#2121</link>
  4673.            <guid isPermaLink="false">2121</guid>
  4674.            <pubDate>Wed, 27 Apr 2016 09:00:00 -0400</pubDate>
  4675.        </item>
  4676.        <item>
  4677.            <title>Where Are All the Kidcasts?</title>
  4678.            <description>And yet, while adults and teens could easily fill their waking hours with audio, kids would struggle to fill a few. The crowded Kids &amp; Family section of iTunes has surprisingly little to offer children, save for a handful of audiobook-like storytelling podcasts, and some programs that spin off major brands (like Sesame Street Podcast, Despicable Me, and Nick Jr.).&lt;br /&gt;
  4679. &lt;br /&gt;
  4680. The obvious follow-up question is why? Podcasts for kids seem like such a no-brainer. &lt;br /&gt;
  4681. &lt;br /&gt;
  4682. &lt;a href=&quot;http://www.theatlantic.com/education/archive/2016/03/where-are-all-the-kidcasts/476157/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  4683.            <link>http://www.podcasting-tools.com/blog.htm#2120</link>
  4684.            <guid isPermaLink="false">2120</guid>
  4685.            <pubDate>Mon, 25 Apr 2016 09:00:00 -0400</pubDate>
  4686.        </item>
  4687.        <item>
  4688.            <title>6 Reasons Why Podcasting Is The Future Of Storytelling</title>
  4689.            <description>Since the beginning of time (and the advent of humans), oral storytelling has served a critical role as the sole means of abstracting experiences and emotions in narrative form.&amp;nbsp;&amp;nbsp;Ancient oral storytellers were revered keepers of local knowledge, history, and traditions in their communities.&lt;br /&gt;
  4690. &lt;br /&gt;
  4691. &lt;a href=&quot;http://www.forbes.com/sites/under30network/2016/03/31/6-reasons-why-podcasting-is-the-future-of-storytelling/#9f7348e2120c&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  4692.            <link>http://www.podcasting-tools.com/blog.htm#2119</link>
  4693.            <guid isPermaLink="false">2119</guid>
  4694.            <pubDate>Fri, 22 Apr 2016 09:00:00 -0400</pubDate>
  4695.        </item>
  4696.        <item>
  4697.            <title>Bridge Ratings Offers Podcasting Audit Highlights</title>
  4698.            <description>Among the findings, revenues have grown 25% over the past five years, and the average CPM has risen to $20 from $11 in 2010. However, listening to podcasts has shown somewhat slower growth, with the number of listeners up 8% in the last 5 years and the number of listens to shows up 11% in the same period. &lt;br /&gt;
  4699. &lt;br /&gt;
  4700. &lt;a href=&quot;http://www.allaccess.com/net-news/archive/story/151083/bridge-ratings-offers-podcasting-audit-highlights&quot; target=&quot;_blank&quot; &gt;complete articles&lt;/a&gt;</description>
  4701.            <link>http://www.podcasting-tools.com/blog.htm#2118</link>
  4702.            <guid isPermaLink="false">2118</guid>
  4703.            <pubDate>Thu, 21 Apr 2016 09:00:00 -0400</pubDate>
  4704.        </item>
  4705.        <item>
  4706.            <title>Transforming Villages Through Podcasting</title>
  4707.            <description>The use of Information and Communication Technologies (ICTs) communication devices such as the radio, television, landline and cellular phones, computer hardware and software, satellite systems as well as the various services and applications associated with them, is at the heart of human development as it enables people to access information, improve water and sanitation as well as keep in good health.&lt;br /&gt;
  4708. &lt;br /&gt;
  4709. &lt;a href=&quot;http://southernafrican.news/2016/02/25/transforming-villages-through-podcasting/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  4710.            <link>http://www.podcasting-tools.com/blog.htm#2117</link>
  4711.            <guid isPermaLink="false">2117</guid>
  4712.            <pubDate>Tue, 19 Apr 2016 09:00:00 -0400</pubDate>
  4713.        </item>
  4714.        <item>
  4715.            <title>What Podcasting Can Not Do</title>
  4716.            <description>Is podcasting the hot new thing?&lt;br /&gt;
  4717. &lt;br /&gt;
  4718. Maybe. But it is not the hot everything, not even when it comes to audio.&lt;br /&gt;
  4719. &lt;br /&gt;
  4720. Look at Facebook, a platform that was driven primarily by text until recently, when it became driven primarily by images and later by video. Now the big news is that Facebook is pivoting towards LIVE video.&lt;br /&gt;
  4721. &lt;br /&gt;
  4722. &lt;a href=&quot;http://www.radiotoday.com.au/guest-writers/programming/8632-what-podcasting-can-t-do.html&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  4723.            <link>http://www.podcasting-tools.com/blog.htm#2116</link>
  4724.            <guid isPermaLink="false">2116</guid>
  4725.            <pubDate>Sun, 17 Apr 2016 09:00:00 -0400</pubDate>
  4726.        </item>
  4727.        <item>
  4728.            <title>Podcast Network</title>
  4729.            <description>Podcast networks are not a new idea, nor is competition for innovative producers. Radiotopia, a podcast network from PRX, is always searching for fresh and inventive shows. So is Alex Blumberg’s podcast company, Gimlet, a magnet for former public media veterans looking to get in on the resurgence of the medium.&lt;br /&gt;
  4730. &lt;br /&gt;
  4731. &lt;a href=&quot;http://www.washingtonian.com/2016/03/25/goat-rodeo-podcast-network-dc/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  4732.            <link>http://www.podcasting-tools.com/blog.htm#2115</link>
  4733.            <guid isPermaLink="false">2115</guid>
  4734.            <pubDate>Fri, 15 Apr 2016 09:00:00 -0400</pubDate>
  4735.        </item>
  4736.        <item>
  4737.            <title>Anchor - Podcasting</title>
  4738.            <description>Have you ever wished you could respond to a podcast as easily as you can comment on an online story or reply to a tweet? Anchor is an iOS app designed to allow for these kinds of two-way conversations; it is essentially audio blogging.&lt;br /&gt;
  4739. &lt;br /&gt;
  4740. &lt;a href=&quot;http://www.irishtimes.com/business/technology/web-log-anchor-makes-for-two-way-podcasting-1.2583313&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  4741.            <link>http://www.podcasting-tools.com/blog.htm#2114</link>
  4742.            <guid isPermaLink="false">2114</guid>
  4743.            <pubDate>Wed, 13 Apr 2016 09:00:00 -0400</pubDate>
  4744.        </item>
  4745.        <item>
  4746.            <title>Podcasting Dos and Do Nots</title>
  4747.            <description>
  4748.                <![CDATA[Consider following these simple podcasting tips to get the most from your podcast and make it stand out from other podcasts in the crowd. <br />
  4749. <br />
  4750. <b>DO</b><br />
  4751. <b>1. Make it Professional </b><br />
  4752. Regardless of whether you are podcasting from your garage or a corporate boardroom there is no reason that your podcast cannot have a professional sound and feel. Use software to edit the audio file and filter background noise. Listeners will not tolerate poor audio quality. With the wide range of relatively inexpensive software and hardware available there is no reason you can not provide good quality audio podcast. <br />
  4753. <br />
  4754. <a href="http://www.feedforall.com/podcasting-dos-donts.htm" target="_blank">Podcasting Dos and Do Nots</a>]]>
  4755.            </description>
  4756.            <link>http://www.podcasting-tools.com/blog.htm#2113</link>
  4757.            <guid isPermaLink="false">2113</guid>
  4758.            <pubDate>Mon, 11 Apr 2016 09:00:00 -0400</pubDate>
  4759.        </item>
  4760.        <item>
  4761.            <title>Bridge Ratings: Podcasts Continue to Gain in Popularity</title>
  4762.            <description>&lt;br /&gt;
  4763. &lt;br /&gt;
  4764. &lt;a href=&quot;http://www.radiomagonline.com/streaming/0023/bridge-ratings-podcasts-continue-to-gain-in-popularity/37505&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  4765.            <link>http://www.podcasting-tools.com/blog.htm#2112</link>
  4766.            <guid isPermaLink="false">2112</guid>
  4767.            <pubDate>Sat, 9 Apr 2016 09:00:45 -0400</pubDate>
  4768.        </item>
  4769.        <item>
  4770.            <title>Podcasting As Your New Revenue Stream</title>
  4771.            <description>If traditional radio held the office of president, streaming would be the vice president, and podcasting would be the speaker of the house. Over the past decade we have started to move from a digital democracy to a more direct democracy. Content was once funneled mostly through film, television, and radio. Today the options are more plentiful, and the audience is exploring them more deeply each day. &lt;br /&gt;
  4772. &lt;br /&gt;
  4773. &lt;a href=&quot;http://radioink.com/2016/03/14/digital-podcasting-as-your-new-revenue-stream/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  4774.            <link>http://www.podcasting-tools.com/blog.htm#2111</link>
  4775.            <guid isPermaLink="false">2111</guid>
  4776.            <pubDate>Thu, 7 Apr 2016 09:00:00 -0400</pubDate>
  4777.        </item>
  4778.        <item>
  4779.            <title>How to Make Your Podcast in 5 Steps</title>
  4780.            <description>As worldwide celebrations for the first ever World Speech Day get into swing, there has never been a better time to make your own podcast. So we caught up with Adam Martin, the Content Director of podcasting platform Acast, to find out his top tips on how to make a podcast and ensure it is a success.&lt;br /&gt;
  4781. &lt;br /&gt;
  4782. &lt;a href=&quot;How To Make Your Own Podcast (In 5 Simple Steps)XRead more at http://www.marieclaire.co.uk/blogs/552324/how-to-make-a-podcast.html#IBePQcdxRXyCPdCd.99XRead more at http://www.marieclaire.co.uk/blogs/552324/how-to-make-a-podcast.html#JxfswuXovAf74FLw.99&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  4783.            <link>http://www.podcasting-tools.com/blog.htm#2110</link>
  4784.            <guid isPermaLink="false">2110</guid>
  4785.            <pubDate>Tue, 5 Apr 2016 09:00:00 -0400</pubDate>
  4786.        </item>
  4787.        <item>
  4788.            <title>Podcast March Madness</title>
  4789.            <description>I spend a lot of time listening to podcasts, but I hardly listen to any of the most popular titles. That&apos;s why I decided to listen to an episode from each of the top eight podcasts on iTunes, and see how they compare against each other in a March Madness style bracket.&lt;br /&gt;
  4790. &lt;br /&gt;
  4791. &lt;a href=&quot;http://www.statepress.com/article/2016/03/podcast-march-madness&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  4792.            <link>http://www.podcasting-tools.com/blog.htm#2109</link>
  4793.            <guid isPermaLink="false">2109</guid>
  4794.            <pubDate>Sun, 3 Apr 2016 09:00:00 -0400</pubDate>
  4795.        </item>
  4796.        <item>
  4797.            <title>Make Your Podcast Standout</title>
  4798.            <description>Podcasts are relatively inexpensive to create, as a result, and the quality in published podcasts is extremely diverse. Corporate podcasts can be very polished audio productions while hobbyist experimenting with podcasts may have dogs barking and children&apos;s screaming in the background. &lt;br /&gt;
  4799. &lt;br /&gt;
  4800. After all it is the content that matters right? Well no, not exactly remember when black and white televisions could &lt;i&gt;kind of&lt;/i&gt; tune into stations it was just a hazy effect.&lt;br /&gt;
  4801. &lt;br /&gt;
  4802. &lt;a href=&quot;http://www.feedforall.com/make-your-podcast-standout.htm&quot; target=&quot;_blank&quot; &gt;Make Your Podcast Standout&lt;/a&gt;</description>
  4803.            <link>http://www.podcasting-tools.com/blog.htm#2108</link>
  4804.            <guid isPermaLink="false">2108</guid>
  4805.            <pubDate>Wed, 30 Mar 2016 09:00:00 -0500</pubDate>
  4806.        </item>
  4807.        <item>
  4808.            <title>What is Podcasting?</title>
  4809.            <description>Podcasting is quickly becoming a buzz word among the techie crowd. So what is podcasting, anyway? Podcasting is online audio content that is delivered via an RSS feed. Many people liken podcasting to radio on demand. However, in reality, podcasting gives far more options in terms of content and programming than radio does. In addition, with Podcasting, listeners can determine the time and the place, meaning they decide what programming they want to receive and when they want to listen to it.&lt;br /&gt;
  4810. &lt;br /&gt;
  4811. &lt;a href=&quot;http://www.podcasting-tools.com/what-is-podcasting.htm&quot; target=&quot;_blank&quot; &gt;What is Podcasting?&lt;/a&gt;</description>
  4812.            <link>http://www.podcasting-tools.com/blog.htm#2107</link>
  4813.            <guid isPermaLink="false">2107</guid>
  4814.            <pubDate>Mon, 28 Mar 2016 09:00:00 -0500</pubDate>
  4815.        </item>
  4816.        <item>
  4817.            <title>Podcasting New Highs</title>
  4818.            <description>Edisons Research upcoming Infinite Dial 2016 study has found, among other things, that the percentage of AMERICANS 12+ who say they have listened to a podcast in the last month is now 21%, up from 17% last year.&lt;br /&gt;
  4819. &lt;br /&gt;
  4820. &lt;a href=&quot;http://www.allaccess.com/net-news/archive/story/151268/edison-research-podcasting-audience-reach-new-high&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  4821.            <link>http://www.podcasting-tools.com/blog.htm#2106</link>
  4822.            <guid isPermaLink="false">2106</guid>
  4823.            <pubDate>Fri, 25 Mar 2016 09:35:11 -0500</pubDate>
  4824.        </item>
  4825.        <item>
  4826.            <title>Podcasting Is the New Networking</title>
  4827.            <description>Similar to blogging, podcasting allows you to build an audience through the content you create.&lt;br /&gt;
  4828. &lt;br /&gt;
  4829. However, having a podcast offers a distinct advantage - the opportunity to create real relationships.&lt;br /&gt;
  4830. &lt;br /&gt;
  4831. Want to know my thoughts?&lt;br /&gt;
  4832. &lt;br /&gt;
  4833. &lt;a href=&quot;http://www.huffingtonpost.com/joel-boggess/post_11049_b_9244268.html&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  4834.            <link>http://www.podcasting-tools.com/blog.htm#2105</link>
  4835.            <guid isPermaLink="false">2105</guid>
  4836.            <pubDate>Wed, 23 Mar 2016 09:00:00 -0500</pubDate>
  4837.        </item>
  4838.        <item>
  4839.            <title>Sacred Podcasting</title>
  4840.            <description>Unlike TV or radio broadcasts, which require special equipment, podcasts are popular, inexpensive recordings that can be listened to via a church’s Web page. What makes a podcast so attractive is its easy accessibility; that it can be downloaded onto a smartphone or any other personal device and listened to whenever the time is right.&lt;br /&gt;
  4841. &lt;br /&gt;
  4842. Bill Johnson, director of educational technology at Concordia Theological Seminary, 6600 N. Clinton St., where podcasts are also used as an educational tool, says it is easy for a church to begin podcasting.&lt;br /&gt;
  4843. &lt;br /&gt;
  4844. &lt;a href=&quot;http://www.journalgazette.net/features/faith/Sacred-podcasting-11561421&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  4845.            <link>http://www.podcasting-tools.com/blog.htm#2104</link>
  4846.            <guid isPermaLink="false">2104</guid>
  4847.            <pubDate>Mon, 21 Mar 2016 09:00:11 -0500</pubDate>
  4848.        </item>
  4849.        <item>
  4850.            <title>How to Increase iTunes Reviews &amp; Grow Your Podcast Empire</title>
  4851.            <description>The percentage of Americans who listened to a podcast in the past month has nearly doubled since 2008, from 9% to 17%.&lt;br /&gt;
  4852. &lt;br /&gt;
  4853. One-third of Americans — 33% — over the age of 12 have listened to a podcast.&lt;br /&gt;
  4854. &lt;br /&gt;
  4855. Awareness of podcasts has more than doubled since 2006; nearly half (49%) of Americans 12 years of age and older are familiar with podcasting&lt;br /&gt;
  4856. &lt;br /&gt;
  4857. &lt;a href=&quot;https://www.searchenginejournal.com/increase-itunes-reviews-grow-podcast-empire/156901/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  4858.            <link>http://www.podcasting-tools.com/blog.htm#2103</link>
  4859.            <guid isPermaLink="false">2103</guid>
  4860.            <pubDate>Sat, 19 Mar 2016 09:00:28 -0500</pubDate>
  4861.        </item>
  4862.        <item>
  4863.            <title>Podcast Management App</title>
  4864.            <description>The Podcasts Connect portal lets users submit new podcasts and manage existing podcasts using their Apple IDs. Uploading a podcast is as simple as entering an RSS feed URL and there are new features that make it easier for podcasters to update their content. &lt;br /&gt;
  4865. &lt;br /&gt;
  4866. &lt;a href=&quot;http://www.macrumors.com/2016/02/23/apple-debuts-podcasts-connect-feature/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  4867.            <link>http://www.podcasting-tools.com/blog.htm#2102</link>
  4868.            <guid isPermaLink="false">2102</guid>
  4869.            <pubDate>Thu, 17 Mar 2016 09:00:00 -0500</pubDate>
  4870.        </item>
  4871.        <item>
  4872.            <title>Podcasting Makes Strides In Advertising, Still Room To Improve In Measurement</title>
  4873.            <description>As dynamic ad insertion becomes more accessible in podcasting (Gimlet and Panoply also use the technology), a flood of new inventory could lead to lower CPM rates.&lt;br /&gt;
  4874. &lt;br /&gt;
  4875. Ad tech has broken down the monetization wall, but measurement in podcasting remains a challenge. The key metric is number of downloads, making it difficult to tell whether or not a user actually listened to the podcast, let alone an ad.&lt;br /&gt;
  4876. &lt;br /&gt;
  4877. &lt;a href=&quot;http://adexchanger.com/platforms/podcasting-makes-strides-in-advertising-still-room-to-improve-in-measurement/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  4878.            <link>http://www.podcasting-tools.com/blog.htm#2101</link>
  4879.            <guid isPermaLink="false">2101</guid>
  4880.            <pubDate>Tue, 15 Mar 2016 09:00:00 -0500</pubDate>
  4881.        </item>
  4882.        <item>
  4883.            <title>Bridge Ratings: Podcasts Continue to Gain in Popularity</title>
  4884.            <description>Marketers are gaining more confidence in the platform. Over the last five years the amount of money spent on podcasting advertising has grown by approximately 25 percent with 2015 growth signaling an unusual year over year spike (+ 48 percent). Cost-per-thousand values are tracking with increases as well.&lt;br /&gt;
  4885. &lt;br /&gt;
  4886. Listening. While marketing has seen growth of 20+ percent over the last five years, listeners have grown by around 8 percent and the number of listening sessions has grown by 11 percent.&lt;br /&gt;
  4887. &lt;br /&gt;
  4888. Listener Acquisition.&amp;nbsp;&amp;nbsp;Bridge has seen growth of the podcast audience through five principle sources: Personality, Cross promotion, Social Media buzz, traditional media, and list positioning—in other words, presence in the iTunes top 10 list.&lt;br /&gt;
  4889. &lt;br /&gt;
  4890. Podcast Pricing.&amp;nbsp;&amp;nbsp;Agencies and podcast buyers indicate that pricing of podcast advertising is generally higher than other media primarily due to listener retention, engagement and response. &lt;br /&gt;
  4891. &lt;br /&gt;
  4892. &lt;a href=&quot;http://www.radiomagonline.com/streaming/0023/bridge-ratings-podcasts-continue-to-gain-in-popularity/37505&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  4893.            <link>http://www.podcasting-tools.com/blog.htm#2100</link>
  4894.            <guid isPermaLink="false">2100</guid>
  4895.            <pubDate>Fri, 11 Mar 2016 15:12:09 -0500</pubDate>
  4896.        </item>
  4897.        <item>
  4898.            <title>Podcasting Dos and Do Nots</title>
  4899.            <description>
  4900.                <![CDATA[Consider following these simple podcasting tips to get the most from your podcast and make it stand out from other podcasts in the crowd. <br />
  4901. <b></b><br />
  4902. <b>DO</b><br />
  4903. <b>1. Make it Professional </b><br />
  4904. Regardless of whether you are podcasting from your garage or a corporate boardroom there is no reason that your podcast cannot have a professional sound and feel. Use software to edit the audio file and filter background noise. Listeners will not tolerate poor audio quality. With the wide range of relatively inexpensive software and hardware available there is no reason you can not provide good quality audio podcast. <br />
  4905. <br />
  4906. <a href="http://www.feedforall.com/podcasting-dos-donts.htm" target="_blank">Podcasting Dos and Do Nots</a>]]>
  4907.            </description>
  4908.            <link>http://www.podcasting-tools.com/blog.htm#2099</link>
  4909.            <guid isPermaLink="false">2099</guid>
  4910.            <pubDate>Sun, 13 Mar 2016 09:00:00 -0500</pubDate>
  4911.        </item>
  4912.        <item>
  4913.            <title>List of Sites for Podcast Submissions</title>
  4914.            <description>List of Sites You can &lt;a href=&quot;http://www.podcasting-tools.com/submit-podcasts.htm&quot; target=&quot;_blank&quot; &gt;Submit Podcasts&lt;/a&gt; to</description>
  4915.            <link>http://www.podcasting-tools.com/blog.htm#2098</link>
  4916.            <guid isPermaLink="false">2098</guid>
  4917.            <pubDate>Fri, 11 Mar 2016 09:00:00 -0500</pubDate>
  4918.        </item>
  4919.        <item>
  4920.            <title>Android Auto: Top 5 Best Podcast Apps for the Car</title>
  4921.            <description>Currently, apps for Android Auto are pretty limited. There are a good number of choices for streaming music, as well as streaming podcasts however. Which is exactly what we are looking at today. All five of these apps are compatible with Android Auto – you just need to plug in and go really – and all work great.&lt;br /&gt;
  4922. &lt;br /&gt;
  4923. &lt;a href=&quot;http://www.androidheadlines.com/2016/02/android-auto-top-5-best-podcast-apps-for-the-car.html&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  4924.            <link>http://www.podcasting-tools.com/blog.htm#2097</link>
  4925.            <guid isPermaLink="false">2097</guid>
  4926.            <pubDate>Wed, 9 Mar 2016 09:00:00 -0500</pubDate>
  4927.        </item>
  4928.        <item>
  4929.            <title>New App Turns Your iPhone into a Podcasting Machine</title>
  4930.            <description>You do not need a high-frequency antenna or FCC license to be a broadcaster in the 21st century. Anyone can have a podcast – well, that is, anyone with the technical know-how and money for equipment, such as a good microphone, to produce their work.&lt;br /&gt;
  4931. &lt;br /&gt;
  4932. &lt;a href=&quot;http://www.cultofmac.com/408193/new-app-turns-your-iphone-into-mobile-podcasting-studio/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  4933.            <link>http://www.podcasting-tools.com/blog.htm#2096</link>
  4934.            <guid isPermaLink="false">2096</guid>
  4935.            <pubDate>Mon, 7 Mar 2016 09:00:00 -0500</pubDate>
  4936.        </item>
  4937.        <item>
  4938.            <title>Podcasting Can Be the Star in Your Marketing Tool Box</title>
  4939.            <description>There are business podcasts, music podcasts, informative podcasts, self-help podcasts, etc. If you can think of a potential audience, there is likely a podcast for it. People listen to podcasts at times when a video would be inconvenient, like while walking, working out, or driving to and from work.&lt;br /&gt;
  4940. &lt;br /&gt;
  4941. And podcasting has only been around for about seven or eight years, so it is a relatively new invention. It has grown in popularity largely because of the ease with which one can set up a podcast show. You do not need much equipment or software to get it done, and people always love to talk!&lt;br /&gt;
  4942. &lt;br /&gt;
  4943. Podcasting is perfect for the business owner looking to attract more customers by relaying relevant information, or the individual looking to discuss political, religious, or even entertainment topics to a wider audience.&lt;br /&gt;
  4944. &lt;br /&gt;
  4945. &lt;a href=&quot;http://www.examiner.com/article/podcasting-can-be-the-star-of-your-marketing-tool-box&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  4946.            <link>http://www.podcasting-tools.com/blog.htm#2095</link>
  4947.            <guid isPermaLink="false">2095</guid>
  4948.            <pubDate>Fri, 4 Mar 2016 09:00:00 -0500</pubDate>
  4949.        </item>
  4950.        <item>
  4951.            <title>How This New Podcasting Platform Pulled Off The Perfect Product Launch</title>
  4952.            <description>n the world of technology startups, it seems many people look to a few select sites to figure out what products are new and exciting. Product Hunt is one of those sites. At the time of this writing, Product Hunt has 4,007 products listed, 15,795 comments, 71,842 upvotes, and 29,021 subscribers from around the world. So I was fascinated to see a company called Zula generate as much engagement as they did during their launch of their new product called ZCast.&lt;br /&gt;
  4953. &lt;br /&gt;
  4954. &lt;a href=&quot;http://www.forbes.com/sites/danreich/2016/02/01/how-this-new-podcasting-platform-pulled-off-the-perfect-product-launch/#708005cb5116&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  4955.            <link>http://www.podcasting-tools.com/blog.htm#2094</link>
  4956.            <guid isPermaLink="false">2094</guid>
  4957.            <pubDate>Wed, 2 Mar 2016 09:00:00 -0500</pubDate>
  4958.        </item>
  4959.        <item>
  4960.            <title>Podcasts Speak to Boomers</title>
  4961.            <description>Boomers appreciate intimacy, and, like the best of broadcast radio, todays podcasts are audio experiences in which the listener has a one on one relationship with the host that offers true lean-in immersion. &lt;br /&gt;
  4962. &lt;br /&gt;
  4963. And baby boomers — 76 million Americans born between 1946 and 1964 — are a target market for podcasts.&amp;nbsp;&amp;nbsp;Not only do they have nostalgia for the broadcast radio they once knew, but there are dozens of podcasts specifically geared to boomers covering topics from DIY to retirement, from cooking to comedy, from technology to old-time radio. &lt;br /&gt;
  4964. &lt;br /&gt;
  4965. &lt;a href=&quot;http://www.mediapost.com/publications/article/267131/podcasts-speak-to-boomers.html&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  4966.            <link>http://www.podcasting-tools.com/blog.htm#2093</link>
  4967.            <guid isPermaLink="false">2093</guid>
  4968.            <pubDate>Mon, 29 Feb 2016 09:00:00 -0500</pubDate>
  4969.        </item>
  4970.        <item>
  4971.            <title>Big Corporate Sponsors Could Change Podcasting</title>
  4972.            <description>Single corporate sponsorship of television programs fell out of vogue in the 1960s, in favor of now-familiar ad spots. But after 53 years off the air, General Electric is reviving the concept in a modern (if retro) medium: podcasts. The Message, a show entirely sponsored by GE and produced in partnership with Slates Panoply network, is currently No. 14 on the iTunes podcast chart, and might just change how podcast funding works.&lt;br /&gt;
  4973. &lt;br /&gt;
  4974. &lt;a href=&quot;http://www.wired.com/2015/11/ge-podcast-funding/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  4975.            <link>http://www.podcasting-tools.com/blog.htm#2092</link>
  4976.            <guid isPermaLink="false">2092</guid>
  4977.            <pubDate>Fri, 26 Feb 2016 09:00:00 -0500</pubDate>
  4978.        </item>
  4979.        <item>
  4980.            <title>Will The Plan to Measure Podcasting Work?</title>
  4981.            <description>
  4982.                <![CDATA[<i> I believe the goal on the Public Radio/Media side is to push forward faster with a standard specification on how to count podcast episode downloads and progressive stream download playback. These new guidelines are only helpful from the perspective that public radio/media now has a standard&nbsp;&nbsp; methodology to count podcast audiences, but could benefit from adding broader and more complete standards being developed by the IAB.</i><br />
  4983. <i></i><br />
  4984. <i>The public radio guidelines does potentially contribute to the urgent need for the whole industry to agree on recommended algorithm filtering of downloads. That is being worked on in a larger more inclusive podcast working group with the IAB (Interactive Advertising Bureau).</i><br />
  4985. <br />
  4986. <a href="http://radioink.com/2016/02/04/will-the-plan-to-measure-podcasting-work/" target="_blank">complete article</a>]]>
  4987.            </description>
  4988.            <link>http://www.podcasting-tools.com/blog.htm#2091</link>
  4989.            <guid isPermaLink="false">2091</guid>
  4990.            <pubDate>Wed, 24 Feb 2016 09:35:39 -0500</pubDate>
  4991.        </item>
  4992.        <item>
  4993.            <title>Bridge Ratings Podcasting Study Looks At Potential Of Changing Distribution Model</title>
  4994.            <description>The study offers suggestions to the podcasting industry based on its data, including renaming podcasting because while 64% of respondents could define it, the medium needs broader appeal with a name that explains it better like &lt;i&gt;audio on demand&lt;/i&gt;; and placing podcasts on streaming platforms to make using them easier, the prospect of which doubled the number of respondents who said they would listen.&lt;br /&gt;
  4995. &lt;br /&gt;
  4996. &lt;a href=&quot;http://www.allaccess.com/net-news/archive/story/149802/bridge-ratings-podcasting-study-looks-at-potential&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  4997.            <link>http://www.podcasting-tools.com/blog.htm#2090</link>
  4998.            <guid isPermaLink="false">2090</guid>
  4999.            <pubDate>Mon, 22 Feb 2016 09:00:00 -0500</pubDate>
  5000.        </item>
  5001.        <item>
  5002.            <title>Podcasting is Perfect for People with Big Ideas.</title>
  5003.            <description>There is a new breed of academic who understands this and is committed to bridging the gap between academia and the real world. Many blog, actively seek media coverage of their research and appear on radio and television to shed light on the issues of the day.&lt;br /&gt;
  5004. &lt;br /&gt;
  5005. However, not many academics are podcasting and I am not sure why. Podcasting is a great means of communication: it captures the human part of knowledge creation. We can hear academics and practitioners talk about what they do, why they do it and why it matters, in their own words.&lt;br /&gt;
  5006. &lt;br /&gt;
  5007. Podcasts are certainly growing in popularity. Recent figures show that 1.7% of the time Americans spend listening to audio is devoted to podcasts, and that 15% of Americans – around 39 million people – had listened to a podcast in the last month. &lt;br /&gt;
  5008. &lt;br /&gt;
  5009. &lt;a href=&quot;http://www.theguardian.com/higher-education-network/2016/jan/13/podcasting-is-perfect-for-big-ideas&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  5010.            <link>http://www.podcasting-tools.com/blog.htm#2089</link>
  5011.            <guid isPermaLink="false">2089</guid>
  5012.            <pubDate>Fri, 19 Feb 2016 09:00:00 -0500</pubDate>
  5013.        </item>
  5014.        <item>
  5015.            <title>Podcast Pioneers: Where Audiences Choose to Listen to the Ads</title>
  5016.            <description>What would happen if programmers focused their attention on the ads, treating them the same way they treat their shows, with careful crafting to ensure that they, too, entertain. Could this help to reduce the rate of audience opt-out?&lt;br /&gt;
  5017. &lt;br /&gt;
  5018. Marketers are acutely aware of the need to do things differently.&lt;br /&gt;
  5019. &lt;br /&gt;
  5020. &lt;a href=&quot;http://adage.com/article/digitalnext/podcast-pioneers-audiences-choose-listen-ads/302189/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  5021.            <link>http://www.podcasting-tools.com/blog.htm#2088</link>
  5022.            <guid isPermaLink="false">2088</guid>
  5023.            <pubDate>Wed, 17 Feb 2016 09:00:00 -0500</pubDate>
  5024.        </item>
  5025.        <item>
  5026.            <title>Podcasts Are The New Mommy Blogs</title>
  5027.            <description>The popularity of mommy blogging exploded about 10 years ago and has been going strong ever since. There are now millions of moms who identify as mommy bloggers and some who do not, but still fall in that category. This is a powerful group of women. Many of them representing brands and products on their blog as a way to supplement or create income. Mommy blogging has grown into a multi-million dollar industry with one report from a few years ago saying there are 3.9 million mom bloggers, but that number is probably much higher now.&lt;br /&gt;
  5028. &lt;br /&gt;
  5029. &lt;a href=&quot;http://www.huffingtonpost.com/heather-brooker/podcasts-are-the-new-momm_b_9094212.html&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  5030.            <link>http://www.podcasting-tools.com/blog.htm#2087</link>
  5031.            <guid isPermaLink="false">2087</guid>
  5032.            <pubDate>Fri, 12 Feb 2016 09:00:00 -0500</pubDate>
  5033.        </item>
  5034.        <item>
  5035.            <title>Student Podcasts on the Rise as Talk becomes the Next Big Thing</title>
  5036.            <description>A couple of drinks, close friends and some conversation sound like a typical weekend for college students, and Indiana University senior Rob Sherrell is no exception — just do not forget to include a microphone.&lt;br /&gt;
  5037. &lt;br /&gt;
  5038. &lt;a href=&quot;http://college.usatoday.com/2016/01/18/student-podcasts-on-the-rise-as-talk-becomes-the-next-big-thing/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  5039.            <link>http://www.podcasting-tools.com/blog.htm#2086</link>
  5040.            <guid isPermaLink="false">2086</guid>
  5041.            <pubDate>Wed, 10 Feb 2016 09:00:00 -0500</pubDate>
  5042.        </item>
  5043.        <item>
  5044.            <title>Five Revenue Strategies From a Million Dollar Podcast</title>
  5045.            <description>
  5046.                <![CDATA[<i>Tell us about your monetization strategy.</i><br />
  5047. <i></i><br />
  5048. <i>We have five main monetization strategies: No. 5, my consulting and speaking. No. 4, we run a mastermind, called Fire Nation Elite, for my listeners who want more access to me and more access to the elite listeners. No. 3 is affiliate income. I do anywhere from $50 to $100,000 per month. </i><br />
  5049. <i></i><br />
  5050. <a href="http://observer.com/2016/01/entrepreneur-on-fire-john-lee-dumas/" target="_blank">complete article</a>]]>
  5051.            </description>
  5052.            <link>http://www.podcasting-tools.com/blog.htm#2085</link>
  5053.            <guid isPermaLink="false">2085</guid>
  5054.            <pubDate>Mon, 8 Feb 2016 09:00:00 -0500</pubDate>
  5055.        </item>
  5056.        <item>
  5057.            <title>71% of All Music Listening Is Now Free, Study Estimates</title>
  5058.            <description>Approximately what percentage of your music listening is from each of the following sources?&lt;br /&gt;
  5059. &lt;br /&gt;
  5060. &lt;a href=&quot;http://www.digitalmusicnews.com/2016/01/15/70-of-all-the-music-listening-is-free-study-estimates/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  5061.            <link>http://www.podcasting-tools.com/blog.htm#2083</link>
  5062.            <guid isPermaLink="false">2083</guid>
  5063.            <pubDate>Fri, 5 Feb 2016 09:00:00 -0500</pubDate>
  5064.        </item>
  5065.        <item>
  5066.            <title>How to Attract New Listeners</title>
  5067.            <description>But for podcasts to scale up, creators need to reach listeners outside of the echo chamber—and enable those listeners to share with their networks. &lt;br /&gt;
  5068. &lt;br /&gt;
  5069. &lt;a href=&quot;http://www.wired.com/2016/01/serial-podcasts-multimedia-distribution/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  5070.            <link>http://www.podcasting-tools.com/blog.htm#2082</link>
  5071.            <guid isPermaLink="false">2082</guid>
  5072.            <pubDate>Wed, 3 Feb 2016 09:00:00 -0500</pubDate>
  5073.        </item>
  5074.        <item>
  5075.            <title>Podcasting is Perfect for People with Big Ideas</title>
  5076.            <description>Podcasts are certainly growing in popularity. Recent figures show that 1.7% of the time Americans spend listening to audio is devoted to podcasts, and that 15% of Americans – around 39 million people – had listened to a podcast in the last month. And the UK is catching on fast. In late 2014, the BBC announced record figures for podcast downloads of its programmes.&lt;br /&gt;
  5077. &lt;br /&gt;
  5078. &lt;a href=&quot;http://www.theguardian.com/higher-education-network/2016/jan/13/podcasting-is-perfect-for-big-ideas&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  5079.            <link>http://www.podcasting-tools.com/blog.htm#2081</link>
  5080.            <guid isPermaLink="false">2081</guid>
  5081.            <pubDate>Mon, 1 Feb 2016 09:00:00 -0500</pubDate>
  5082.        </item>
  5083.        <item>
  5084.            <title>Can Podcasts Finally Turn a Profit?</title>
  5085.            <description>Podcasters have been liberated in so many ways from the strictures of traditional media, such as programming schedules, standards and practices and overbearing network executives. Unfortunately, that is also liberated them from traditional revenue models. The podcasting sector is still sorting out the whole profit thing, but several novel initiatives have made podcasting start to pay.&lt;br /&gt;
  5086. &lt;br /&gt;
  5087. &lt;a href=&quot;http://observer.com/2016/01/the-next-big-moneymaker-podcasts/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  5088.            <link>http://www.podcasting-tools.com/blog.htm#2080</link>
  5089.            <guid isPermaLink="false">2080</guid>
  5090.            <pubDate>Fri, 29 Jan 2016 09:00:00 -0500</pubDate>
  5091.        </item>
  5092.        <item>
  5093.            <title>8 Podcasts Prove That Women Dominated The Podcast Game In 2015</title>
  5094.            <description>It is become increasingly evident that the sound of radio has been broadened to include more female voices. Lets hope 2016 is another step in the right direction.&lt;br /&gt;
  5095. &lt;br /&gt;
  5096. &lt;a href=&quot;http://www.bustle.com/articles/131996-8-podcasts-prove-that-women-dominated-the-podcast-game-in-2015&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  5097.            <link>http://www.podcasting-tools.com/blog.htm#2079</link>
  5098.            <guid isPermaLink="false">2079</guid>
  5099.            <pubDate>Wed, 27 Jan 2016 09:00:19 -0500</pubDate>
  5100.        </item>
  5101.        <item>
  5102.            <title>The End of the Dark Ages of Podcasting</title>
  5103.            <description>The industry is still grappling with some very basic questions about how to reach new listeners and improve content discovery for existing listeners. While content becomes more sophisticated, the delivery of that content has seen only incremental improvements. And solutions don’t come from a few shows going viral.&lt;br /&gt;
  5104. &lt;br /&gt;
  5105. &lt;a href=&quot;https://newrepublic.com/article/127639/end-dark-ages-podcasting&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  5106.            <link>http://www.podcasting-tools.com/blog.htm#2078</link>
  5107.            <guid isPermaLink="false">2078</guid>
  5108.            <pubDate>Mon, 25 Jan 2016 09:00:00 -0500</pubDate>
  5109.        </item>
  5110.        <item>
  5111.            <title>The Year We Started Taking Podcasts Seriously</title>
  5112.            <description>Just a couple years ago, the idea that the president of the United States would record a podcast episode from comedian Marc Maro’s garage would have been hard to imagine. But in 2015, podcasts became serious business. &lt;br /&gt;
  5113. &lt;br /&gt;
  5114. &lt;a href=&quot;https://newrepublic.com/article/126839/year-started-taking-podcasts-seriously&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  5115.            <link>http://www.podcasting-tools.com/blog.htm#2077</link>
  5116.            <guid isPermaLink="false">2077</guid>
  5117.            <pubDate>Fri, 22 Jan 2016 09:00:00 -0500</pubDate>
  5118.        </item>
  5119.        <item>
  5120.            <title>Podcasting Exoplosion</title>
  5121.            <description>Right now, radio dominates — terrestrial radio occupies 52 percent of all audio consumption; satellite, another 8 percent. And in total, those two comprise 74 percent of all audio revenue. (Music streaming and downloads nab most of the rest.)&lt;br /&gt;
  5122. &lt;br /&gt;
  5123. Yet they suck. They suck as user experiences; they suck as content sources.&lt;br /&gt;
  5124. &lt;br /&gt;
  5125. &lt;a href=&quot;http://www.niemanlab.org/2015/12/the-podcasting-scene-will-explode/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  5126.            <link>http://www.podcasting-tools.com/blog.htm#2076</link>
  5127.            <guid isPermaLink="false">2076</guid>
  5128.            <pubDate>Wed, 20 Jan 2016 09:00:00 -0500</pubDate>
  5129.        </item>
  5130.        <item>
  5131.            <title>10 Must-Listen Architecture and Design Podcasts</title>
  5132.            <description>Is there a form of media that complements city living better than podcasting? Whether it keeps commuters company during a morning train ride or provides a soundtrack for a stroll through city streets, the ubiquity and portability of podcasting can make a favorite show seem like a constant companion. &lt;br /&gt;
  5133. &lt;br /&gt;
  5134. &lt;a href=&quot;http://la.curbed.com/archives/2015/12/10_mustlisten_architecture_and_design_podcasts_for_the_holiday_break.php&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  5135.            <link>http://www.podcasting-tools.com/blog.htm#2075</link>
  5136.            <guid isPermaLink="false">2075</guid>
  5137.            <pubDate>Mon, 18 Jan 2016 09:00:00 -0500</pubDate>
  5138.        </item>
  5139.        <item>
  5140.            <title>How to Build Your Content Empire Using Podcasts</title>
  5141.            <description>A good way to entice readers to still listen is to post a partial transcript. That way they get a taste but still have a reason to listen to your podcast. You can also create more of a native advertising piece by creating a complementary piece of content on the same topic.&lt;br /&gt;
  5142. &lt;br /&gt;
  5143. Use Podcasts to Build Your Network&lt;br /&gt;
  5144. &lt;br /&gt;
  5145. &lt;a href=&quot;https://www.searchenginejournal.com/build-content-empire-using-podcasts/146562/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  5146.            <link>http://www.podcasting-tools.com/blog.htm#2074</link>
  5147.            <guid isPermaLink="false">2074</guid>
  5148.            <pubDate>Thu, 14 Jan 2016 09:00:00 -0500</pubDate>
  5149.        </item>
  5150.        <item>
  5151.            <title>Why Big Brands Are Invading Podcasts</title>
  5152.            <description>
  5153.                <![CDATA[An estimated 46 million Americans listen to podcasts each month, according to Edison Research, with shows covering topics as varied as the latest Apple rumors, how best to confront the Islamic State, and the analysis of old Seinfeld episodes.<br />
  5154. <br />
  5155. But while independent producers and celebrities like Joe Rogan and Marc Maron have largely dominated the scene since Apple integrated podcasts into iTunes in 2005—at the time, Macworld described podcasts as<i> time-shifted amateur radio—</i>a growing number of large companies, including General Electric, IBM, and Slack, have now launched a number of podcasts of their own with names like <i>Wild Ducks</i> and <i>Variety Pack.</i><br />
  5156. <br />
  5157. This raises a few simple questions: Namely, why are these multi-billion dollar companies getting into a medium long dominated by hobbyists and comedians? <br />
  5158. <br />
  5159. <a href="http://motherboard.vice.com/read/why-big-brands-are-invading-podcasts" target="_blank">complete article</a>]]>
  5160.            </description>
  5161.            <link>http://www.podcasting-tools.com/blog.htm#2073</link>
  5162.            <guid isPermaLink="false">2073</guid>
  5163.            <pubDate>Tue, 12 Jan 2016 09:00:00 -0500</pubDate>
  5164.        </item>
  5165.        <item>
  5166.            <title>Podcasting in 2016</title>
  5167.            <description>erall, marketers agree that if 2015 cemented the shift to mobile and weathered the rise of ad blocking, then 2016 will be the year when social media marketing muscles its way to the forefront, personalization takes priority with the help of Little Data. &lt;br /&gt;
  5168. &lt;br /&gt;
  5169. This month, we asked readers for their predictions on what the digital marketing industry might look like in 2016. We received many great responses and are eager to share some of the most insightful predictions with you.&lt;br /&gt;
  5170. &lt;br /&gt;
  5171. &lt;a href=&quot;http://www.marketingdive.com/news/16-insiders-weigh-in-on-digital-marketing-in-2016/411201/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  5172.            <link>http://www.podcasting-tools.com/blog.htm#2072</link>
  5173.            <guid isPermaLink="false">2072</guid>
  5174.            <pubDate>Mon, 11 Jan 2016 09:00:00 -0500</pubDate>
  5175.        </item>
  5176.        <item>
  5177.            <title>Is Podcasting Replacing the Company Newsletter?</title>
  5178.            <description>Donna Papacosta is a communications consultant and the owner of Trafalgar Communications, based in Toronto. In 2005, Papacosta launched the Trafcom News Podcast, one of the first business-related podcasts in Canada. She is an expert on podcasting, including the use of podcasts to communicate with employees. &lt;br /&gt;
  5179. &lt;br /&gt;
  5180. &lt;a href=&quot;http://www.econtentmag.com/Articles/News/News-Feature/Is-Podcasting-Replacing-the-Company-Newsletter-107621.htm&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  5181.            <link>http://www.podcasting-tools.com/blog.htm#2071</link>
  5182.            <guid isPermaLink="false">2071</guid>
  5183.            <pubDate>Fri, 8 Jan 2016 09:00:00 -0500</pubDate>
  5184.        </item>
  5185.        <item>
  5186.            <title>Podcasting Search Problem Could be Solved by This Spanish Startup</title>
  5187.            <description>Smabs web app will automatically transcribe podcasts, giving listeners a way to scan and search their content.&lt;br /&gt;
  5188. &lt;br /&gt;
  5189. &lt;a href=&quot;http://observer.com/2015/12/podcast-search-smab-audio/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  5190.            <link>http://www.podcasting-tools.com/blog.htm#2070</link>
  5191.            <guid isPermaLink="false">2070</guid>
  5192.            <pubDate>Thu, 7 Jan 2016 09:00:00 -0500</pubDate>
  5193.        </item>
  5194.        <item>
  5195.            <title>Best Podcasts of 2015</title>
  5196.            <description>More than 300,000 podcasts exist in the world as of the close of 2015. They range from products made by someone pressing record in their closet to million-dollar outfits with sterling sound engineering. Objectives span from shining a light on underheard voices to the audio equivalent of a selfie. &lt;br /&gt;
  5197. &lt;br /&gt;
  5198. &lt;a href=&quot;http://www.theatlantic.com/entertainment/archive/2015/12/the-50-best-podcast-episodes-of-2015/421572/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  5199.            <link>http://www.podcasting-tools.com/blog.htm#2069</link>
  5200.            <guid isPermaLink="false">2069</guid>
  5201.            <pubDate>Tue, 5 Jan 2016 09:00:00 -0500</pubDate>
  5202.        </item>
  5203.        <item>
  5204.            <title>Clammr Is a Pinterest for Podcast Audio Clips</title>
  5205.            <description>Clammr is a tool for sharing short audio clips.&lt;br /&gt;
  5206. &lt;br /&gt;
  5207. &lt;a href=&quot;http://bostinno.streetwise.co/2015/12/08/podcast-sharing-app-clammr-launches-social-for-audio-clips/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  5208.            <link>http://www.podcasting-tools.com/blog.htm#2068</link>
  5209.            <guid isPermaLink="false">2068</guid>
  5210.            <pubDate>Mon, 4 Jan 2016 09:00:39 -0500</pubDate>
  5211.        </item>
  5212.        <item>
  5213.            <title>Podcasts the New Blogs</title>
  5214.            <description>It is the golden age of podcasting, and the format is open to anyone with a laptop, a microphone, and access to a web server. A host of audio producers, many trained by Ira Glass, are creating narrative series with the same quality and creativity as the 20-year-old radio documentary show This American Life. Media companies from TED to The New York Times are piloting shows. Businesses are testing them out as content marketing. And hell, if you want to make a podcast about your stamp-collecting obsession, you can do it. Surely there’s money to be made—and audience to be had—somewhere. It all feels very familiar. As Joshua Benton wrote for NiemanLab, podcasts in 2015 feel a lot like blogs did a decade ago.&lt;br /&gt;
  5215. &lt;br /&gt;
  5216. &lt;a href=&quot;http://www.wired.com/2015/12/if-podcasts-are-the-new-blogs-enjoy-the-golden-age-while-it-lasts/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  5217.            <link>http://www.podcasting-tools.com/blog.htm#2067</link>
  5218.            <guid isPermaLink="false">2067</guid>
  5219.            <pubDate>Fri, 1 Jan 2016 09:00:00 -0500</pubDate>
  5220.        </item>
  5221.        <item>
  5222.            <title>Finding Podcasts</title>
  5223.            <description>At the moment, there is nothing doing for podcasts what Spotifys algorithms can do for your music listening habits, or what aggregators like longreads.com or thebrowser.com can do for the scope of what you read.&lt;br /&gt;
  5224. &lt;br /&gt;
  5225. There are a few ways you can explore this.&lt;br /&gt;
  5226. &lt;br /&gt;
  5227. &lt;a href=&quot;http://www.newstatesman.com/culture/tv-radio/2015/12/best-podcasts-and-podcasting-2015&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  5228.            <link>http://www.podcasting-tools.com/blog.htm#2066</link>
  5229.            <guid isPermaLink="false">2066</guid>
  5230.            <pubDate>Thu, 31 Dec 2015 09:00:37 -0500</pubDate>
  5231.        </item>
  5232.        <item>
  5233.            <title>Why Podcasting Is Going To Sound Totally Different In 2016</title>
  5234.            <description>Thanks to a number of rapidly evolving technologies and changes in listener behavior, a lot of the seismic shifts that have swept across other digital media will shake up podcasting, too, making its ads more easily targeted and its shows easier to discover and share.&lt;br /&gt;
  5235. &lt;br /&gt;
  5236. Below are a few of the forces that will turn the podcasting industry on its head next year.&lt;br /&gt;
  5237. &lt;br /&gt;
  5238. &lt;a href=&quot;http://www.ibtimes.com/why-podcasting-going-sound-totally-different-2016-2241310&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  5239.            <link>http://www.podcasting-tools.com/blog.htm#2065</link>
  5240.            <guid isPermaLink="false">2065</guid>
  5241.            <pubDate>Tue, 29 Dec 2015 11:02:52 -0500</pubDate>
  5242.        </item>
  5243.        <item>
  5244.            <title>RecordForAll Audio Recording Software</title>
  5245.            <description>RecordForAll makes it simple to record audio files, layer audio files and edit audio files for podcasting. Podcasters can record voices, or music files or other sounds. &lt;br /&gt;
  5246. &lt;br /&gt;
  5247. &lt;a href=&quot;http://www.recordforall.com/recordforall.htm&quot; target=&quot;_blank&quot; &gt;RecordForAll Audio Recording Software&lt;/a&gt;</description>
  5248.            <link>http://www.podcasting-tools.com/blog.htm#2064</link>
  5249.            <guid isPermaLink="false">2064</guid>
  5250.            <pubDate>Sat, 5 Dec 2015 09:00:00 -0500</pubDate>
  5251.        </item>
  5252.        <item>
  5253.            <title>As Podcasts Go Mainstream Will Corporations Take Over</title>
  5254.            <description>And while big-name podcasts are trying to go to new platforms, the reverse is also true. Apart from Pandora, music streaming services including Spotify and Google Play Music have announced that they too want to host podcasts. And that could be the start of real problems, down the line. So far, Apple has just been an index for podcasts, while these other services want to host them them instead of just listing them.&lt;br /&gt;
  5255. &lt;br /&gt;
  5256. &lt;a href=&quot;http://gadgets.ndtv.com/internet/opinion/as-podcasts-go-mainstream-will-the-big-corporations-take-over-765685&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  5257.            <link>http://www.podcasting-tools.com/blog.htm#2063</link>
  5258.            <guid isPermaLink="false">2063</guid>
  5259.            <pubDate>Thu, 3 Dec 2015 09:00:00 -0500</pubDate>
  5260.        </item>
  5261.        <item>
  5262.            <title>What Publishers Can Learn from Podcasting</title>
  5263.            <description>Every other form of media is clamoring for engaged, loyal readers — traits that would certainly be encouraged by intimacy with the media consumed. Just what about podcasting fosters this, and is there anything other mediums can learn from it?&lt;br /&gt;
  5264. &lt;br /&gt;
  5265. Alex Blumberg, founder of Gimlet Media, introduced a panel of podcasters at a recent CUNY event by talking about four things that audiences want out of podcasts: engagement, learning, entertainment, and connection.&lt;br /&gt;
  5266. &lt;br /&gt;
  5267. &lt;a href=&quot;http://www.business2community.com/podcasts/publishers-can-learn-podcasting-01364052#ltoeAiCPpp48UPK3.97&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  5268.            <link>http://www.podcasting-tools.com/blog.htm#2062</link>
  5269.            <guid isPermaLink="false">2062</guid>
  5270.            <pubDate>Tue, 1 Dec 2015 09:00:00 -0500</pubDate>
  5271.        </item>
  5272.        <item>
  5273.            <title>Podcasters Target Thanksgiving Travelers</title>
  5274.            <description>Even as the popularity of podcasts climbs, sparking recent moves by major players like Spotify and Google, consumers still struggle to discover new shows. Thanksgiving weekend, one of the heaviest travel periods of the year, offers the industry a key opportunity to reach those potential listeners.&lt;br /&gt;
  5275. &lt;br /&gt;
  5276. &lt;a href=&quot;http://www.wsj.com/articles/podcasters-target-thanksgiving-travelers-1447358711&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  5277.            <link>http://www.podcasting-tools.com/blog.htm#2061</link>
  5278.            <guid isPermaLink="false">2061</guid>
  5279.            <pubDate>Sun, 29 Nov 2015 09:59:00 -0500</pubDate>
  5280.        </item>
  5281.        <item>
  5282.            <title>These Microphones Have as Much Personality as the Podcasters</title>
  5283.            <description>Neat Microphones, a division of Gibson, recently announced its Widget series, a simple, elegant line of affordable USB podcasting microphones targeted at homebrew broadcasters.&lt;br /&gt;
  5284. &lt;br /&gt;
  5285. &lt;a href=&quot;http://www.psfk.com/2015/11/usb-podcasting-microphones-retro-audio-equipment-gibson-neat-widget-series.html&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  5286.            <link>http://www.podcasting-tools.com/blog.htm#2060</link>
  5287.            <guid isPermaLink="false">2060</guid>
  5288.            <pubDate>Fri, 27 Nov 2015 09:00:00 -0500</pubDate>
  5289.        </item>
  5290.        <item>
  5291.            <title>Starting a Podcast for People Who Do Not want their Lives Taken over by Podcasting</title>
  5292.            <description>First, let me break down how both my shows work.&lt;br /&gt;
  5293. &lt;br /&gt;
  5294. Invisible Office Hours&lt;br /&gt;
  5295. The first podcast is one I co host with Jason Zook called Invisible Office Hours. We release the show in 12 episode seasons approximately twice a year, so we can focus on it for a short burst, then go off and do other things.&lt;br /&gt;
  5296. &lt;br /&gt;
  5297. &lt;a href=&quot;http://thenextweb.com/insider/2015/11/01/starting-a-podcast-for-people-who-dont-want-their-lives-taken-over-by-podcasting/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  5298.            <link>http://www.podcasting-tools.com/blog.htm#2059</link>
  5299.            <guid isPermaLink="false">2059</guid>
  5300.            <pubDate>Wed, 25 Nov 2015 09:00:33 -0500</pubDate>
  5301.        </item>
  5302.        <item>
  5303.            <title>The Power of Podcasting Redux</title>
  5304.            <description>It is no secret that technology continues to transform the way educators teach and the way students learn. Increasingly, students want to be able to learn on their own terms–that is, they want to be able to study whenever, wherever, and however they choose, and they expect institutions and faculty to be accommodating. We have likely all had students who for one misguided reason or another believed that their professors–particularly those teaching online—were available around the clock to answer questions, provide feedback, and generally just be there if needed. As unrealistic as this belief is, would not it be nice if instructors could approximate being available 24/7? Well, you can—sort of—through the power of podcasting.&lt;br /&gt;
  5305. &lt;br /&gt;
  5306. &lt;a href=&quot;http://www.facultyfocus.com/articles/teaching-with-technology-articles/the-power-of-podcasting-redux/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  5307.            <link>http://www.podcasting-tools.com/blog.htm#2058</link>
  5308.            <guid isPermaLink="false">2058</guid>
  5309.            <pubDate>Mon, 23 Nov 2015 09:00:00 -0500</pubDate>
  5310.        </item>
  5311.        <item>
  5312.            <title>Corporate Sponsors Could Change Podcasting</title>
  5313.            <description>Single corporate sponsorship of television programs fell out of vogue in the 1960s, in favor of now-familiar ad spots. But after 53 years off the air, General Electric is reviving the concept in a modern (if retro) medium: podcasts. &lt;br /&gt;
  5314. &lt;br /&gt;
  5315. &lt;a href=&quot;http://www.wired.com/2015/11/ge-podcast-funding/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  5316.            <link>http://www.podcasting-tools.com/blog.htm#2057</link>
  5317.            <guid isPermaLink="false">2057</guid>
  5318.            <pubDate>Sat, 21 Nov 2015 09:00:00 -0500</pubDate>
  5319.        </item>
  5320.        <item>
  5321.            <title>Google Challenges Apple with New Podcast Feature on Play Music</title>
  5322.            <description>Podcasts have been a thing for a while no, and Google has decided to make it official by welcoming podcasters with open arms. Play Music will soon include podcasts after podcasters will respond to Googles request to upload content before the launch of the service sometime in the coming months.&lt;br /&gt;
  5323. &lt;br /&gt;
  5324. The news was announced in a post on the Android Official Blog, and it aims to provide users with its own collection of podcasts rather than losing users to third-party apps. Google is also rather excited about the mood-based curation that will be available for podcasts, in a very similar to its current music curation&lt;br /&gt;
  5325. &lt;br /&gt;
  5326. &lt;a href=&quot;http://www.apextribune.com/google-apple-podcast-play-music/212224/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  5327.            <link>http://www.podcasting-tools.com/blog.htm#2056</link>
  5328.            <guid isPermaLink="false">2056</guid>
  5329.            <pubDate>Thu, 19 Nov 2015 09:00:00 -0500</pubDate>
  5330.        </item>
  5331.        <item>
  5332.            <title>These 3D Printing Designers Used Podcasting To Create A Massive Audience Fast</title>
  5333.            <description>Their hope was to establish themselves as recognized 3D printing experts and to build a strong audience and social media following. In addition to the podcast, they post videos, photos, reviews and links on their blog as a visual companion to the podcast. &lt;br /&gt;
  5334. &lt;br /&gt;
  5335. &lt;a href=&quot;http://www.forbes.com/sites/cherylsnappconner/2015/10/31/this-3d-printing-vendor-used-podcasting-to-create-a-massive-audience-fast/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  5336.            <link>http://www.podcasting-tools.com/blog.htm#2055</link>
  5337.            <guid isPermaLink="false">2055</guid>
  5338.            <pubDate>Tue, 17 Nov 2015 09:00:00 -0500</pubDate>
  5339.        </item>
  5340.        <item>
  5341.            <title>Podcasting as a Business Content Marketing Strategy</title>
  5342.            <description>Every day we hear more experts preaching the gospel of podcasting as a content marketing tool. It is a very enticing sermon. We get to have our own cute little pre-recorded radio show our audience can listen to when they are working out or driving in the car.&lt;br /&gt;
  5343. &lt;br /&gt;
  5344. But how is a podcast supposed to help grow our business?&lt;br /&gt;
  5345. &lt;br /&gt;
  5346. In theory, podcasts create brand fanatics, people who are deeply invested in who we are as people and as business professionals. This is essence of long-form content marketing.&lt;br /&gt;
  5347. &lt;br /&gt;
  5348. &lt;a href=&quot;http://www.searchenginejournal.com/podcast-ryan-hanley/63694/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  5349.            <link>http://www.podcasting-tools.com/blog.htm#2054</link>
  5350.            <guid isPermaLink="false">2054</guid>
  5351.            <pubDate>Sun, 15 Nov 2015 09:00:00 -0500</pubDate>
  5352.        </item>
  5353.        <item>
  5354.            <title>Podcasting Blossoms, but in Slow Motion</title>
  5355.            <description>Is podcasting in the middle of a long boom or a short bubble? The future of radio, a medium already being buffeted by streaming music, may be riding on the answer.&lt;br /&gt;
  5356. &lt;br /&gt;
  5357. Podcasting — a terrible tech insiders name for delivering radiolike shows directly to your phone — has long been prone to cycles of hype and doom. While the medium is more than a decade old, from the moment the very first pods were cast, people have been calling podcasting either the worlds next great media revolution, or another failed byway in digital experimentation.&lt;br /&gt;
  5358. &lt;br /&gt;
  5359. &lt;a href=&quot;http://www.nytimes.com/2015/06/18/technology/personaltech/podcasting-blossoms-but-in-slow-motion.html?_r=0&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  5360.            <link>http://www.podcasting-tools.com/blog.htm#2053</link>
  5361.            <guid isPermaLink="false">2053</guid>
  5362.            <pubDate>Fri, 13 Nov 2015 09:00:54 -0500</pubDate>
  5363.        </item>
  5364.        <item>
  5365.            <title>Podcasting for Entrepreneurs</title>
  5366.            <description>I love podcasting. The reason I love it is because I rarely need to think about it.&lt;br /&gt;
  5367. &lt;br /&gt;
  5368. &lt;a href=&quot;http://www.inc.com/paul-jarvis/podcasting-for-entrepreneurs.html&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  5369.            <link>http://www.podcasting-tools.com/blog.htm#2052</link>
  5370.            <guid isPermaLink="false">2052</guid>
  5371.            <pubDate>Wed, 11 Nov 2015 09:00:00 -0500</pubDate>
  5372.        </item>
  5373.        <item>
  5374.            <title>How to Conduct a Podcast Interview</title>
  5375.            <description>Conducting a successful podcast interview can be a tricky proposition for a podcaster starting out. Once you have determined individuals that will appeal to your target audience contact potential interviewees and arrange a time to conduct the interview. Following this guide will insure that the interview goes off without a hitch.&lt;br /&gt;
  5376. &lt;br /&gt;
  5377. &lt;b&gt;1. Prepare Questions in Advance &lt;/b&gt;&lt;br /&gt;
  5378. Prepare a list of questions prior to the interview, contemplate possible follow-up questions based on the expected responses. Create a list of notes along with the questions that are accessible during the interview and will help you direct the conversation.&lt;br /&gt;
  5379. &lt;br /&gt;
  5380. &lt;a href=&quot;http://www.feedforall.com/how-to-conduct-podcast-interview.htm&quot; target=&quot;_blank&quot; &gt;How to Conduct a Podcast Interview&lt;/a&gt;</description>
  5381.            <link>http://www.podcasting-tools.com/blog.htm#2051</link>
  5382.            <guid isPermaLink="false">2051</guid>
  5383.            <pubDate>Mon, 9 Nov 2015 09:00:16 -0400</pubDate>
  5384.        </item>
  5385.        <item>
  5386.            <title>General Electric is Producing a Science-fiction Podcast</title>
  5387.            <description>In a sign that what is old is new again, U.S. conglomerate General Electric is producing its own science fiction podcast series in an effort to raise its profile among a younger, tech-savvy audience.&lt;br /&gt;
  5388. &lt;br /&gt;
  5389. &lt;a href=&quot;http://www.businessinsider.com/r-general-electric-producing-science-fiction-podcast-series-2015-10&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  5390.            <link>http://www.podcasting-tools.com/blog.htm#2050</link>
  5391.            <guid isPermaLink="false">2050</guid>
  5392.            <pubDate>Fri, 6 Nov 2015 09:00:35 -0400</pubDate>
  5393.        </item>
  5394.        <item>
  5395.            <title>Product Hunt Adds Podcast Discovery To Its Fleet Of Channels</title>
  5396.            <description>Product Hunt is continuing its expansion of channels, this time with podcasts. But it is not about the actual podcast show so much as certain episodes of those shows that will be added to the list for upvoting.&lt;br /&gt;
  5397. &lt;br /&gt;
  5398. The new listing offers an opportunity for the Product Hunt community to chat about particular episodes with other podcast fans and the hosts themselves – something missing in other podcasting networks.&lt;br /&gt;
  5399. &lt;br /&gt;
  5400. Will the podcast discovery channel display the same chatter as other categories on the site? &lt;br /&gt;
  5401. &lt;br /&gt;
  5402. &lt;a href=&quot;http://techcrunch.com/2015/09/29/product-hunt-adds-podcast-discovery-to-its-fleet-of-channels/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  5403.            <link>http://www.podcasting-tools.com/blog.htm#2049</link>
  5404.            <guid isPermaLink="false">2049</guid>
  5405.            <pubDate>Wed, 4 Nov 2015 09:00:00 -0400</pubDate>
  5406.        </item>
  5407.        <item>
  5408.            <title>Podcasts and Geneaology</title>
  5409.            <description>Maybe the most versatile method of genealogical education is listening to podcasts. It is like listening to a radio show about genealogy, but you do not have to make sure you are sitting near a radio at a certain time. You can listen anytime you want. Just like an audiobook, you can listen to it in the car, while taking a run or walk or waiting in the doctor&apos;s office. An easy way to think about it is as a blog that you listen to.&lt;br /&gt;
  5410. &lt;br /&gt;
  5411. &lt;a href=&quot;http://www.nj.com/hudson/index.ssf/2015/10/podcasts_genealogy_on_the_go.html&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  5412.            <link>http://www.podcasting-tools.com/blog.htm#2048</link>
  5413.            <guid isPermaLink="false">2048</guid>
  5414.            <pubDate>Mon, 2 Nov 2015 09:00:00 -0400</pubDate>
  5415.        </item>
  5416.        <item>
  5417.            <title>Is This The Peak of Podcasting?</title>
  5418.            <description>
  5419.                <![CDATA[I mentioned to someone in conversation last week that I was interested in starting a podcast. Their reaction was, <i>Does anyone still listen to those?</i><br />
  5420. <i></i><br />
  5421. Personally, I like to listen to podcasts, and there are a wide range of interesting industry shows out there. Yet, I had some questions: Is podcasting a viable form of marketing? And are they worth my time to start one? Has podcasting already reached its peak?<br />
  5422. <br />
  5423. According to Edison Research: <i>Podcasts continue to be effective ways to reach affluent consumers who exhibit ad avoidance behaviors.</i><br />
  5424. <br />
  5425. <a href="http://www.searchenginejournal.com/peak-podcasting-sponsored/126934/" target="_blank">complete article</a>]]>
  5426.            </description>
  5427.            <link>http://www.podcasting-tools.com/blog.htm#2047</link>
  5428.            <guid isPermaLink="false">2047</guid>
  5429.            <pubDate>Fri, 30 Oct 2015 09:00:00 -0400</pubDate>
  5430.        </item>
  5431.        <item>
  5432.            <title>Podcasting All You Need to Know</title>
  5433.            <description>The first podcasts broadcast over the Internet more than a decade ago, and since that time much has changed. Podcasting has gone from a niche hobby for amateurs to a recording industry that is helping many entertainers make a living.&lt;br /&gt;
  5434. &lt;br /&gt;
  5435. The quality of the average podcast has improved by leaps and bounds, too; just about every week sees a new crop of informative and entertaining podcasts vying for attention.&lt;br /&gt;
  5436. &lt;br /&gt;
  5437. There has never been a better time to start your own podcast, but the growing industry can seem intimidating to an amateur broadcaster. If you want to get into podcasting, figuring out where to start can be difficult. We put together the following guide with everything you need to know to make and distribute your first podcast.&lt;br /&gt;
  5438. &lt;br /&gt;
  5439. &lt;a href=&quot;http://www.techhive.com/article/261927/podcasting_all_you_need_to_know.html&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  5440.            <link>http://www.podcasting-tools.com/blog.htm#2046</link>
  5441.            <guid isPermaLink="false">2046</guid>
  5442.            <pubDate>Wed, 28 Oct 2015 09:00:15 -0400</pubDate>
  5443.        </item>
  5444.        <item>
  5445.            <title>How A Podcast Can Save Your Small Business</title>
  5446.            <description>Clever marketing can mean the difference between small business life and death. It is estimated 44 Australian small businesses close their doors every day. The reasons for business failure vary, but many don’t survive the crucial first year due to lacklustre marketing strategies and not being able to connect with customers.&lt;br /&gt;
  5447. &lt;br /&gt;
  5448. This is where the right marketing can work wonders. Small business marketing expert Tim Reid told HuffPost Australia there are so many new opportunities available to small business owners that allow them to punch way above their marketing weight.&lt;br /&gt;
  5449. &lt;br /&gt;
  5450. &lt;a href=&quot;http://www.huffingtonpost.com.au/2015/10/04/how-a-podcast-can-save-your-business_n_8223772.html&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  5451.            <link>http://www.podcasting-tools.com/blog.htm#2045</link>
  5452.            <guid isPermaLink="false">2045</guid>
  5453.            <pubDate>Mon, 26 Oct 2015 09:00:55 -0400</pubDate>
  5454.        </item>
  5455.        <item>
  5456.            <title>Power of Podcasting Wave of the Future</title>
  5457.            <description>While podcasting, which is often referred to as audioblogging, made its debut in the 1980s as video and audio files and then had a popularity surge in 2004 with short-form audio files that entered the mainstream with the Apple iPod, there are now 115,000 English-language podcasts currently available on the internet, which users can stream onto tablets, smartphones, and a myriad of other devices. And with 17 percent of Americans tuning into a weekly podcast, according to statistics site Statista, and podcast subscriptions reaching 1 billion in 2015, according to The Washington Post, podcasting has the potential to become a booming business.&lt;br /&gt;
  5458. &lt;br /&gt;
  5459. &lt;a href=&quot;http://madamenoire.com/581703/power-podcasting-wave-future/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  5460.            <link>http://www.podcasting-tools.com/blog.htm#2044</link>
  5461.            <guid isPermaLink="false">2044</guid>
  5462.            <pubDate>Fri, 23 Oct 2015 09:00:00 -0400</pubDate>
  5463.        </item>
  5464.        <item>
  5465.            <title>State of the Podcast, 2015: How the Podcasting Revolution Happened, and Where it Could Go</title>
  5466.            <description>October 6 @ 12:00 pm - 1:15 pm &lt;br /&gt;
  5467. &lt;br /&gt;
  5468. Tuesday, October 6, 2015, at 12:00 pm Berkman Center for Internet &amp; Society at Harvard University Harvard Law School campus, Wasserstein Hall, Milstein East B RSVP required to attend in person Event will be webcast live at 12:00 pm.&lt;br /&gt;
  5469. &lt;br /&gt;
  5470. Chris Lydon of Radio Open Source will join Jake Shapiro and Kerri Hoffman of PRX for a discussion moderated by Berkman Center Faculty Co-Director Chris Bavitz regarding the past, present, and future of podcasting and the distribution of serialized audio content.</description>
  5471.            <link>http://www.podcasting-tools.com/blog.htm#2043</link>
  5472.            <guid isPermaLink="false">2043</guid>
  5473.            <pubDate>Wed, 21 Oct 2015 09:00:00 -0400</pubDate>
  5474.        </item>
  5475.        <item>
  5476.            <title>What If There Are Not Any More Streaming Music Subscribers?</title>
  5477.            <description>The stat bears repeating: paying subscribers only increased 2.5 percent in the past year in the United States, the largest music economy in the world.&lt;br /&gt;
  5478. &lt;br /&gt;
  5479. &lt;a href=&quot;http://www.digitalmusicnews.com/2015/09/22/what-if-there-arent-any-more-streaming-music-subscribers/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  5480.            <link>http://www.podcasting-tools.com/blog.htm#2042</link>
  5481.            <guid isPermaLink="false">2042</guid>
  5482.            <pubDate>Mon, 19 Oct 2015 09:00:00 -0400</pubDate>
  5483.        </item>
  5484.        <item>
  5485.            <title>5 Reasons Why You Should Be Podcasting</title>
  5486.            <description>Are your marketing campaigns flexible enough to adapt to things like the burgeoning sharing economy; do they cast a wide enough net to haul in both the niche and the general market? Considering the increasing complexity, fragmentation and competition of every conceivable venue out there, what can a marketer do to guarantee the future relevance of his or her marketing campaign?&lt;br /&gt;
  5487. &lt;br /&gt;
  5488. &lt;a href=&quot;http://www.huffingtonpost.com/steve-olenski/5-reasons-why-you-should-_11_b_8179232.html&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  5489.            <link>http://www.podcasting-tools.com/blog.htm#2041</link>
  5490.            <guid isPermaLink="false">2041</guid>
  5491.            <pubDate>Fri, 16 Oct 2015 09:00:00 -0400</pubDate>
  5492.        </item>
  5493.        <item>
  5494.            <title>Vatican Radio Podcast</title>
  5495.            <description>Podcasts from The Pope and Vatican&lt;br /&gt;
  5496. &lt;br /&gt;
  5497. &lt;a href=&quot;http://en.radiovaticana.va/ondemand-en&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  5498.            <link>http://www.podcasting-tools.com/blog.htm#2040</link>
  5499.            <guid isPermaLink="false">2040</guid>
  5500.            <pubDate>Wed, 14 Oct 2015 09:00:00 -0400</pubDate>
  5501.        </item>
  5502.        <item>
  5503.            <title>10 Awesome #WordPress Plugins for Podcasters</title>
  5504.            <description>Did you know that 17% of Americans 12 years of age or older have listened to a podcast in the last year? That may not sound overwhelming, but when you consider that only 9% of Americans listened to a podcast in 2008, that is a fairly impressive figure.&lt;br /&gt;
  5505. &lt;br /&gt;
  5506. Over the last couple of years, podcasting has become the next big thing for bloggers, developers, professionals, and entertainers. The main reason we love podcasts is that we can listen to a podcast whenever and wherever – while commuting to work, working out, or traveling.&lt;br /&gt;
  5507. &lt;br /&gt;
  5508. &lt;a href=&quot;http://www.searchenginejournal.com/10-awesome-wordpress-plugins-podcasters/140397/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  5509.            <link>http://www.podcasting-tools.com/blog.htm#2039</link>
  5510.            <guid isPermaLink="false">2039</guid>
  5511.            <pubDate>Mon, 12 Oct 2015 09:00:00 -0400</pubDate>
  5512.        </item>
  5513.        <item>
  5514.            <title>5 Things You Didn&apos;t Know About Podcast Listening</title>
  5515.            <description>Podcast listeners are huge fans of audio. In fact, they are voracious consumers of audio, spending 45% more time with audio than the U.S. average. EDISON defines audio broadly, including AM/FM radio, satellite, streaming, music videos on YOUTUBE and a consumer’s personal music.&lt;br /&gt;
  5516. &lt;br /&gt;
  5517. &lt;a href=&quot;http://www.allaccess.com/net-news/archive/story/145623/5-things-you-didn-t-know-about-podcast-listening&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  5518.            <link>http://www.podcasting-tools.com/blog.htm#2038</link>
  5519.            <guid isPermaLink="false">2038</guid>
  5520.            <pubDate>Fri, 9 Oct 2015 09:00:00 -0400</pubDate>
  5521.        </item>
  5522.        <item>
  5523.            <title>So you Want to Start a Podcast?</title>
  5524.            <description>For media organizations, launching a successful podcast often takes more than two witty hosts, a microphone, and an iTunes feed. Unless an outlet already has the expertise and resources, creating great audio journalism can be daunting.&lt;br /&gt;
  5525. &lt;br /&gt;
  5526. Podcasting is still a nascent medium, without standardized ways to advertise, track listeners, or make money. Modes of production, promotion, distribution, and hosting are continually in flux.&lt;br /&gt;
  5527. &lt;br /&gt;
  5528. &lt;a href=&quot;http://www.cjr.org/innovations/so_you_want_to_start_a_podcast.php&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  5529.            <link>http://www.podcasting-tools.com/blog.htm#2037</link>
  5530.            <guid isPermaLink="false">2037</guid>
  5531.            <pubDate>Wed, 7 Oct 2015 09:00:00 -0400</pubDate>
  5532.        </item>
  5533.        <item>
  5534.            <title>5 Ways That Podcasting Is a Powerful Marketing Weapon</title>
  5535.            <description>Podcasting is quickly morphing from an emerging phenomena to a powerful and commonplace marketing weapon. Early adopters started podcasting only about a decade ago, but podcasting has seen a meteoric rise over the past several years, boosting many entrepreneurial personalities such as Pat Flynn, John Lee Dumas and many others into the national spotlight.&lt;br /&gt;
  5536. &lt;br /&gt;
  5537. So what can you learn from podcasting and why should entrepreneurs consider getting into what may already be seen as a crowded market? Here are five ways that podcasting is a powerful marketing weapon for you and your business.&lt;br /&gt;
  5538. &lt;br /&gt;
  5539. &lt;a href=&quot;http://www.entrepreneur.com/article/248805&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  5540.            <link>http://www.podcasting-tools.com/blog.htm#2036</link>
  5541.            <guid isPermaLink="false">2036</guid>
  5542.            <pubDate>Mon, 5 Oct 2015 09:00:41 -0400</pubDate>
  5543.        </item>
  5544.        <item>
  5545.            <title>Top 50 Conservative Podcasts</title>
  5546.            <description>Podcasts first gained popularity with the rise of the iPod in the early 2000s, allowing people of all qualifications and interests to spread their ideas to anyone who would listen. In 2015, this form of Internet radio enables some impassioned conservatives to reach as many listeners as conservative broadcast idols like Rush Limbaugh, Mark Levin, Laura Ingraham, Michael Savage, as well as the stars of Fox News Radio.&lt;br /&gt;
  5547. &lt;br /&gt;
  5548. &lt;a href=&quot;http://www.newsmax.com/TheWire/conservative-podcasts-newsmax-list/2015/09/14/id/691424/&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  5549.            <link>http://www.podcasting-tools.com/blog.htm#2035</link>
  5550.            <guid isPermaLink="false">2035</guid>
  5551.            <pubDate>Fri, 2 Oct 2015 09:00:00 -0400</pubDate>
  5552.        </item>
  5553.        <item>
  5554.            <title>Learn How to Succeed Podcasting</title>
  5555.            <description>&lt;b&gt;1. Use a direct, intimate, human voice&lt;/b&gt;&lt;br /&gt;
  5556. As a young broadcaster, you are always told radio is one-on-one communication. And yet many linear radio shows still sound like one person speaking to many people. The most successful podcasts speak much more directly and intimately to one person. Radio is often background listening, something to keep you company. &lt;br /&gt;
  5557. &lt;br /&gt;
  5558. &lt;a href=&quot;https://medium.com/@KellieRiordan/seven-secrets-of-podcasting-success-8a95fa58eead&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  5559.            <link>http://www.podcasting-tools.com/blog.htm#2034</link>
  5560.            <guid isPermaLink="false">2034</guid>
  5561.            <pubDate>Wed, 30 Sep 2015 09:00:00 -0400</pubDate>
  5562.        </item>
  5563.        <item>
  5564.            <title>5 Reasons Why Podcasting Is Back in the Media Spotlight</title>
  5565.            <description>I know podcasting is experiencing a resurgence because the Internet says so.&lt;br /&gt;
  5566. &lt;br /&gt;
  5567. The number of blog posts and online articles proclaiming an explosion in the popularity or quality or financial success of podcasts since the fall of 2014 has been really astonishing.&lt;br /&gt;
  5568. &lt;br /&gt;
  5569. &lt;a href=&quot;http://www.eweek.com/mobile/5-reasons-why-podcasting-is-back-in-the-media-spotlight.html&quot; target=&quot;_blank&quot; &gt;complete article&lt;/a&gt;</description>
  5570.            <link>http://www.podcasting-tools.com/blog.htm#2033</link>
  5571.            <guid isPermaLink="false">2033</guid>
  5572.            <pubDate>Mon, 28 Sep 2015 09:00:00 -0400</pubDate>
  5573.        </item>
  5574.        <item>
  5575.            <title>5 Ways That Podcasting Is a Powerful Marketing Weapon</title>
  5576.            <description>Podcasting is quickly morphing from an emerging phenomena to a powerful and commonplace marketing weapon. Early adopters started podcasting only about a decade ago, but podcasting has seen a meteoric rise over the past several years, boosting many entrepreneurial personalities such as Pat Flynn, John Lee Dumas and many others into the national spotlight.&lt;br /&gt;