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  5. <title>Frankwatching</title>
  6. <link>https://www.frankwatching.com</link>
  7. <description>Online trends, tips &amp; tricks</description>
  8. <lastBuildDate>Fri, 24 Jan 2020 10:31:28 +0100</lastBuildDate>
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src="http://www.attensa.com/blogs/attensa/WindowsLiveWriter/BadgeredintoBadges_10C02/attensa_feed_button5.gif">Subscribe with Attensa for Outlook</feedburner:feedFlare><feedburner:browserFriendly>Dit is de RSS-feed van Frankwatching. Deze feed is alleen bedoeld om via een RSS-reader gelezen te worden. Ga voor een volledige weergave van deze webpagina's naar www.frankwatching.com.</feedburner:browserFriendly><item>
  16. <title>Netflix: doelgroepsegmentatie of pinkwashing?</title>
  17. <link>http://feedproxy.google.com/~r/frankwatching/~3/fzaSSSD05yg/</link>
  18. <comments>https://www.frankwatching.com/archive/2020/01/24/netflix-doelgroepsegmentatie-pinkwashing/#respond</comments>
  19. <pubDate>Fri, 24 Jan 2020 10:00:00 +0000</pubDate>
  20. <dc:creator><![CDATA[Alfred Verhoeven]]></dc:creator>
  21. <category><![CDATA[Alle artikelen]]></category>
  22. <category><![CDATA[Digital marketing]]></category>
  23. <category><![CDATA[Doelgroepcommunicatie]]></category>
  24. <category><![CDATA[Doelgroepselectie]]></category>
  25. <category><![CDATA[LHBT]]></category>
  26. <category><![CDATA[Netflix]]></category>
  27. <category><![CDATA[Publieke opinie]]></category>
  28. <category><![CDATA[Rolmodellen]]></category>
  29.  
  30. <guid isPermaLink="false">https://www.frankwatching.com/?p=558268</guid>
  31. <description>Column &amp;#8211; In haar artikel &amp;#8216;Diverse representatie is nog te vaak een zoethoudertje&amp;#8216; in het Parool stelt Linda Duits dat Netflix aan misleidende marketing doet en niet oprecht is in haar (regenboog)beleid. Mijn stelling is dat er inderdaad doelgroepsegmentatie plaatsvindt, maar in plaats uit te gaan van wantrouwen kom ik met bewijzen over de goede [&amp;#8230;]&lt;img src="http://feeds.feedburner.com/~r/frankwatching/~4/fzaSSSD05yg" height="1" width="1" alt=""/&gt;</description>
  32. <wfw:commentRss>https://www.frankwatching.com/archive/2020/01/24/netflix-doelgroepsegmentatie-pinkwashing/feed/</wfw:commentRss>
  33. <slash:comments>0</slash:comments>
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  47. <postmeta:newsletter_intro><![CDATA[In reactie op de Parool-column van Linda Duits, die negatief over de &apos;pink dollars&apos; van Netflix schreef, deelt Alfred Verhoeven zijn mening.]]></postmeta:newsletter_intro>
  48. <postmeta:block_topic_alert><![CDATA[0]]></postmeta:block_topic_alert>
  49. <postmeta:future_post_date><![CDATA[2020-01-24 10:00:00]]></postmeta:future_post_date>
  50. <postmeta:popularity_score><![CDATA[0]]></postmeta:popularity_score>
  51. <postmeta:coauthor><![CDATA[1473]]></postmeta:coauthor>
  52. <postmeta:coauthor_clean><![CDATA[Alfred Verhoeven]]></postmeta:coauthor_clean>
  53. <feedburner:origLink>https://www.frankwatching.com/archive/2020/01/24/netflix-doelgroepsegmentatie-pinkwashing/</feedburner:origLink></item>
  54. <item>
  55. <title>Een redesign: hoe pak je dat aan? [case]</title>
  56. <link>http://feedproxy.google.com/~r/frankwatching/~3/2ZypKNuiqDM/</link>
  57. <comments>https://www.frankwatching.com/archive/2020/01/24/redesign-website-case/#respond</comments>
  58. <pubDate>Fri, 24 Jan 2020 07:00:00 +0000</pubDate>
  59. <dc:creator><![CDATA[Danny Oosterveer]]></dc:creator>
  60. <category><![CDATA[Alle artikelen]]></category>
  61. <category><![CDATA[Design]]></category>
  62. <category><![CDATA[User experience]]></category>
  63. <category><![CDATA[Evolutionary Site Redesign]]></category>
  64. <category><![CDATA[Webdevelopment]]></category>
  65. <category><![CDATA[Websites]]></category>
  66.  
  67. <guid isPermaLink="false">https://www.frankwatching.com/?p=556401</guid>
  68. <description>De website heeft voor de meeste bedrijven een centrale rol in de marketing. Dat je over een goede website beschikt is dus van groot belang. Toch zal elke marketeer er wel eens mee te maken hebben gehad dat het nu écht anders moet. Oftewel: je hebt een redesign nodig. Hoe pak je dat aan? In [&amp;#8230;]&lt;img src="http://feeds.feedburner.com/~r/frankwatching/~4/2ZypKNuiqDM" height="1" width="1" alt=""/&gt;</description>
  69. <wfw:commentRss>https://www.frankwatching.com/archive/2020/01/24/redesign-website-case/feed/</wfw:commentRss>
  70. <slash:comments>0</slash:comments>
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  83. <postmeta:hide_side_ads />
  84. <postmeta:newsletter_intro><![CDATA[Dat je een goede website hebt is belangrijk. Als je website verouderd is, is het tijd voor een redesign. Hoe pak je dat aan? Danny Oosterveer deelt een case.]]></postmeta:newsletter_intro>
  85. <postmeta:block_topic_alert><![CDATA[0]]></postmeta:block_topic_alert>
  86. <postmeta:future_post_date><![CDATA[2020-01-24 07:00:00]]></postmeta:future_post_date>
  87. <postmeta:push_message_title><![CDATA[Nieuwe case op Frankwatching]]></postmeta:push_message_title>
  88. <postmeta:push_message_body><![CDATA[Een redesign: hoe pak je dat aan?]]></postmeta:push_message_body>
  89. <postmeta:coauthor><![CDATA[43720]]></postmeta:coauthor>
  90. <postmeta:coauthor_clean><![CDATA[Danny Oosterveer]]></postmeta:coauthor_clean>
  91. <postmeta:popularity_score><![CDATA[0]]></postmeta:popularity_score>
  92. <postmeta:bookmarks_count><![CDATA[1]]></postmeta:bookmarks_count>
  93. <postmeta:bookmarks><![CDATA[a:1:{i:0;s:5:&quot;49321&quot;;}]]></postmeta:bookmarks>
  94. <feedburner:origLink>https://www.frankwatching.com/archive/2020/01/24/redesign-website-case/</feedburner:origLink></item>
  95. <item>
  96. <title>Dit wil je absoluut weten voordat je je website laat vertalen</title>
  97. <link>http://feedproxy.google.com/~r/frankwatching/~3/lrLkafYbjTQ/</link>
  98. <comments>https://www.frankwatching.com/archive/2020/01/23/website-vertalen/#respond</comments>
  99. <pubDate>Thu, 23 Jan 2020 13:00:00 +0000</pubDate>
  100. <dc:creator><![CDATA[Yvonne Geurts]]></dc:creator>
  101. <category><![CDATA[Alle artikelen]]></category>
  102. <category><![CDATA[Schrijven]]></category>
  103. <category><![CDATA[Copywriting]]></category>
  104. <category><![CDATA[Taalbarriere]]></category>
  105. <category><![CDATA[Talen]]></category>
  106. <category><![CDATA[Vertalen]]></category>
  107. <category><![CDATA[Websites]]></category>
  108.  
  109. <guid isPermaLink="false">https://www.frankwatching.com/?p=558939</guid>
  110. <description>Je wil buiten de landsgrenzen ondernemen en de internationale markt betreden. Prima keus, want dan zijn veel meer mensen jouw potentiële klant. Als je ze op de goede manier aanspreekt, natuurlijk. Je website vertalen besteed je dan niet uit aan ‘de stagiair’ waar je eventuele foutjes op afschuift, maar aan een professional. Een native speaker. [&amp;#8230;]&lt;img src="http://feeds.feedburner.com/~r/frankwatching/~4/lrLkafYbjTQ" height="1" width="1" alt=""/&gt;</description>
  111. <wfw:commentRss>https://www.frankwatching.com/archive/2020/01/23/website-vertalen/feed/</wfw:commentRss>
  112. <slash:comments>0</slash:comments>
  113. <enclosure url="https://cdn.frankwatching.com/app/uploads/2020/01/vertalen-website-laptop-unsplash-neonbrand-214x155.jpg" type="image/jpeg" length="4096" />
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  126. <postmeta:newsletter_intro><![CDATA[Je wil je website vertalen (of laten vertalen). Waar moet je dan eigenlijk op letten? In dit artikel de 9 meestgemaakte fouten én tips om ze te voorkomen.]]></postmeta:newsletter_intro>
  127. <postmeta:block_topic_alert><![CDATA[0]]></postmeta:block_topic_alert>
  128. <postmeta:future_post_date><![CDATA[2020-01-23 13:00:00]]></postmeta:future_post_date>
  129. <postmeta:popularity_score><![CDATA[733]]></postmeta:popularity_score>
  130. <postmeta:coauthor><![CDATA[306548]]></postmeta:coauthor>
  131. <postmeta:coauthor_clean><![CDATA[Yvonne Geurts]]></postmeta:coauthor_clean>
  132. <postmeta:likes_count><![CDATA[1]]></postmeta:likes_count>
  133. <postmeta:likes><![CDATA[a:1:{i:0;s:6:&quot;306548&quot;;}]]></postmeta:likes>
  134. <feedburner:origLink>https://www.frankwatching.com/archive/2020/01/23/website-vertalen/</feedburner:origLink></item>
  135. <item>
  136. <title>Dag multitasking ninja, hallo zinvolle werkinvulling</title>
  137. <link>http://feedproxy.google.com/~r/frankwatching/~3/twqOu1ZqCMU/</link>
  138. <comments>https://www.frankwatching.com/archive/2020/01/23/zinvolle-werkinvulling-multitasken/#respond</comments>
  139. <pubDate>Thu, 23 Jan 2020 10:00:00 +0000</pubDate>
  140. <dc:creator><![CDATA[Günter Sandmann]]></dc:creator>
  141. <category><![CDATA[Alle artikelen]]></category>
  142. <category><![CDATA[Digital business]]></category>
  143. <category><![CDATA[Digital workspace]]></category>
  144. <category><![CDATA[Organiseren]]></category>
  145. <category><![CDATA[Slimmer werken]]></category>
  146. <category><![CDATA[Werkmanagement]]></category>
  147. <category><![CDATA[Zinvol werk]]></category>
  148.  
  149. <guid isPermaLink="false">https://www.frankwatching.com/?p=559013</guid>
  150. <description>De gemiddelde Nederlandse medewerker besteedt slechts 43 procent van zijn of haar tijd aan de kerntaken waarvoor we zijn ingehuurd. Dat komt doordat medewerkers ernstig worden geremd door verouderde technologie, improductieve werkprocessen en alle afleiding van de kern van de zaak op de werkplek. Hoe voorkom je dat je alleen maar aan het multitasken bent [&amp;#8230;]&lt;img src="http://feeds.feedburner.com/~r/frankwatching/~4/twqOu1ZqCMU" height="1" width="1" alt=""/&gt;</description>
  151. <wfw:commentRss>https://www.frankwatching.com/archive/2020/01/23/zinvolle-werkinvulling-multitasken/feed/</wfw:commentRss>
  152. <slash:comments>0</slash:comments>
  153. <enclosure url="https://cdn.frankwatching.com/app/uploads/2020/01/ninja-214x155.jpg" type="image/jpeg" length="4096" />
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  160. <postmeta:ignore_branded><![CDATA[0]]></postmeta:ignore_branded>
  161. <postmeta:hide_side_ads />
  162. <postmeta:newsletter_intro><![CDATA[We komen in ons werk niet altijd toe aan de kerntaken. Er is veel ruis of er zijn brandjes om te blussen. Hoe organiseer je werk zo dat het zinvol is en je minder als een multitasking ninja te werk moet gaan?]]></postmeta:newsletter_intro>
  163. <postmeta:block_topic_alert><![CDATA[0]]></postmeta:block_topic_alert>
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  168. <postmeta:future_post_date><![CDATA[2020-01-23 10:00:00]]></postmeta:future_post_date>
  169. <postmeta:popularity_score><![CDATA[925]]></postmeta:popularity_score>
  170. <postmeta:coauthor><![CDATA[311320]]></postmeta:coauthor>
  171. <postmeta:coauthor_clean><![CDATA[Günter Sandmann]]></postmeta:coauthor_clean>
  172. <feedburner:origLink>https://www.frankwatching.com/archive/2020/01/23/zinvolle-werkinvulling-multitasken/</feedburner:origLink></item>
  173. <item>
  174. <title>Merkcommunicatie &amp; contentmarketing: visie op 2020</title>
  175. <link>http://feedproxy.google.com/~r/frankwatching/~3/zswQUkD1yFQ/</link>
  176. <comments>https://www.frankwatching.com/archive/2020/01/23/merkcommunicatie-contentmarketing-visie-2020/#comments</comments>
  177. <pubDate>Thu, 23 Jan 2020 07:00:00 +0000</pubDate>
  178. <dc:creator><![CDATA[Lotte Mol]]></dc:creator>
  179. <category><![CDATA[Alle artikelen]]></category>
  180. <category><![CDATA[Content]]></category>
  181. <category><![CDATA[Contentmarketing]]></category>
  182. <category><![CDATA[Google BERT]]></category>
  183. <category><![CDATA[Immersive content]]></category>
  184. <category><![CDATA[Merkcommunicatie]]></category>
  185. <category><![CDATA[Podcasts]]></category>
  186. <category><![CDATA[Purpose marketing]]></category>
  187. <category><![CDATA[Trends]]></category>
  188. <category><![CDATA[Trends 2020]]></category>
  189.  
  190. <guid isPermaLink="false">https://www.frankwatching.com/?p=558932</guid>
  191. <description>Wat gaat 2020 brengen op het gebied van merkcommunicatie en contentmarketing? Immersive content Tja, marketeers weten overal wel weer een nieuwe, hippe term voor de bedenken. Twee jaar geleden was ephemeral content het he-le-maal, en dit jaar las ik steeds meer over de term immersive content. Een mooi woord om iets wat al bestaat in [&amp;#8230;]&lt;img src="http://feeds.feedburner.com/~r/frankwatching/~4/zswQUkD1yFQ" height="1" width="1" alt=""/&gt;</description>
  192. <wfw:commentRss>https://www.frankwatching.com/archive/2020/01/23/merkcommunicatie-contentmarketing-visie-2020/feed/</wfw:commentRss>
  193. <slash:comments>1</slash:comments>
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  203. <postmeta:newsletter_intro><![CDATA[Wat gaat 2020 brengen op het gebied van merkcommunicatie en contentmarketing? ]]></postmeta:newsletter_intro>
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  211. <postmeta:push_message_body><![CDATA[Dit gaat het nieuwe jaar brengen]]></postmeta:push_message_body>
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  213. <postmeta:coauthor_clean><![CDATA[Lotte Mol]]></postmeta:coauthor_clean>
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  219. <item>
  220. <title>Verbeter je organisatievibe met deze 6 principes</title>
  221. <link>http://feedproxy.google.com/~r/frankwatching/~3/Z8K6p73sDlY/</link>
  222. <comments>https://www.frankwatching.com/archive/2020/01/22/verbeter-organisatievibe-6-principes/#respond</comments>
  223. <pubDate>Wed, 22 Jan 2020 13:00:00 +0000</pubDate>
  224. <dc:creator><![CDATA[Saskia Aalberts]]></dc:creator>
  225. <category><![CDATA[Alle artikelen]]></category>
  226. <category><![CDATA[Digital business]]></category>
  227. <category><![CDATA[Autonomie]]></category>
  228. <category><![CDATA[Bedrijfsvoering]]></category>
  229. <category><![CDATA[Cultuur]]></category>
  230. <category><![CDATA[Energie]]></category>
  231. <category><![CDATA[Innovatie]]></category>
  232. <category><![CDATA[Innovatief ondernemen]]></category>
  233. <category><![CDATA[Leiderschap]]></category>
  234. <category><![CDATA[Ondernemerschap]]></category>
  235. <category><![CDATA[organisatie]]></category>
  236. <category><![CDATA[Organisatiecultuur]]></category>
  237. <category><![CDATA[Slimmer werken]]></category>
  238. <category><![CDATA[Werk]]></category>
  239.  
  240. <guid isPermaLink="false">https://www.frankwatching.com/?p=556571</guid>
  241. <description>Hoe creëer je een organisatie waar mensen willen werken in plaats van moeten werken? Hoe verander je de kwallen, schildpadden en haaien in je organisatie in blije dolfijnen? Het geheim is &amp;#8216;energie&amp;#8217;. Dat zet je organisatie en mensen in beweging. Wees eens eerlijk. Ken jij organisaties waar mensen onder hoge werkdruk moeten presteren? Waar mensen [&amp;#8230;]&lt;img src="http://feeds.feedburner.com/~r/frankwatching/~4/Z8K6p73sDlY" height="1" width="1" alt=""/&gt;</description>
  242. <wfw:commentRss>https://www.frankwatching.com/archive/2020/01/22/verbeter-organisatievibe-6-principes/feed/</wfw:commentRss>
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  257. <postmeta:newsletter_intro><![CDATA[Hoe creëer je een organisatie waar mensen willen werken in plaats van moeten werken? Deze 6 principes dragen bij aan een positieve vibe.]]></postmeta:newsletter_intro>
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  264. <item>
  265. <title>Meer conversie op je productpagina: 4 aanbevelingen [onderzoek]</title>
  266. <link>http://feedproxy.google.com/~r/frankwatching/~3/-QHzsVnscbk/</link>
  267. <comments>https://www.frankwatching.com/archive/2020/01/22/conversie-productpagina-onderzoek/#respond</comments>
  268. <pubDate>Wed, 22 Jan 2020 10:00:00 +0000</pubDate>
  269. <dc:creator><![CDATA[Stephan Makatita]]></dc:creator>
  270. <category><![CDATA[Alle artikelen]]></category>
  271. <category><![CDATA[Analytics]]></category>
  272. <category><![CDATA[Conversie]]></category>
  273. <category><![CDATA[Conversieoptimalisatie]]></category>
  274. <category><![CDATA[Digital marketing]]></category>
  275. <category><![CDATA[E-commerce]]></category>
  276. <category><![CDATA[Marketing]]></category>
  277. <category><![CDATA[Websites]]></category>
  278.  
  279. <guid isPermaLink="false">https://www.frankwatching.com/?p=558280</guid>
  280. <description>Om je website en productpagina&amp;#8217;s te optimaliseren voor conversie, is het belangrijk om aandacht te besteden aan de producten of diensten die je aanbiedt. Voor elk type zijn er andere aandachtspunten om rekening mee te houden. Stel: je wil jouw dienstverlening via het internet verbeteren, je wil online meer verkopen of je wil de maatschappij [&amp;#8230;]&lt;img src="http://feeds.feedburner.com/~r/frankwatching/~4/-QHzsVnscbk" height="1" width="1" alt=""/&gt;</description>
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  296. <postmeta:newsletter_intro><![CDATA[Om je website te optimaliseren voor conversie, is het belangrijk om aandacht te besteden aan de producten of diensten die je aanbiedt. Voor elk type zijn er andere aandachtspunten om rekening mee te houden.]]></postmeta:newsletter_intro>
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  305. <item>
  306. <title>Een bedrijf starten in 2020: wat komt erbij kijken?</title>
  307. <link>http://feedproxy.google.com/~r/frankwatching/~3/ymCT6kb6Pg0/</link>
  308. <comments>https://www.frankwatching.com/archive/2020/01/22/een-bedrijf-starten-in-2020-wat-komt-erbij-kijken/#comments</comments>
  309. <pubDate>Wed, 22 Jan 2020 09:00:00 +0000</pubDate>
  310. <dc:creator><![CDATA[Promoted]]></dc:creator>
  311. <category><![CDATA[Alle artikelen]]></category>
  312. <category><![CDATA[Carrière]]></category>
  313. <category><![CDATA[Bedrijfsgroei]]></category>
  314. <category><![CDATA[Bedrijfsplan]]></category>
  315. <category><![CDATA[Innovatie]]></category>
  316. <category><![CDATA[Startups]]></category>
  317. <category><![CDATA[Tech]]></category>
  318.  
  319. <guid isPermaLink="false">https://www.frankwatching.com/?p=558248</guid>
  320. <description>Een nieuw jaar, en dus nieuwe kansen. Is het starten van een eigen bedrijf een van je doelstellingen voor 2020, maar heb je geen idee hoe je moet beginnen? Niet gek, het starten van een eigen bedrijf kan lastig zijn. Gelukkig zijn er bronnen, opleidingen en partijen die je kunnen begeleiden. Maar met een goede [&amp;#8230;]&lt;img src="http://feeds.feedburner.com/~r/frankwatching/~4/ymCT6kb6Pg0" height="1" width="1" alt=""/&gt;</description>
  321. <wfw:commentRss>https://www.frankwatching.com/archive/2020/01/22/een-bedrijf-starten-in-2020-wat-komt-erbij-kijken/feed/</wfw:commentRss>
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  332. <postmeta:newsletter_intro><![CDATA[Een eigen bedrijf in 2020, hoe pak je dat effectief aan? En hoe en wat kun je leren van ondernemers die je voorgingen? In dit artikel vind je 5 factoren waar je op moet letten voor een goede start en stevige basis.]]></postmeta:newsletter_intro>
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  349. <item>
  350. <title>8 niet te missen copywriting-tips voor je webshop</title>
  351. <link>http://feedproxy.google.com/~r/frankwatching/~3/kL5I7myVNro/</link>
  352. <comments>https://www.frankwatching.com/archive/2020/01/22/copywriting-tips-webshop/#comments</comments>
  353. <pubDate>Wed, 22 Jan 2020 07:00:00 +0000</pubDate>
  354. <dc:creator><![CDATA[Imgerd Friso]]></dc:creator>
  355. <category><![CDATA[Alle artikelen]]></category>
  356. <category><![CDATA[Content]]></category>
  357. <category><![CDATA[E-commerce]]></category>
  358. <category><![CDATA[Schrijven]]></category>
  359. <category><![CDATA[Call-to-action]]></category>
  360. <category><![CDATA[Concurrentie]]></category>
  361. <category><![CDATA[Contentmarketing]]></category>
  362. <category><![CDATA[Copywriting]]></category>
  363. <category><![CDATA[Humor]]></category>
  364. <category><![CDATA[Tone of voice]]></category>
  365. <category><![CDATA[Webschrijven]]></category>
  366. <category><![CDATA[Webshop]]></category>
  367.  
  368. <guid isPermaLink="false">https://www.frankwatching.com/?p=557866</guid>
  369. <description>Nederland telt zo’n 80.000 webwinkels. Dat is, gebaseerd op het inwonertal anno 2020, omgerekend één webwinkel per 218,75 Nederlanders. Met zo’n hoog gemiddelde aan webwinkels is het lastig om uniek te zijn. Of niet? Valt reuze mee. Je moet weten waarin je je kunt onderscheiden. En waarin je je onderscheidt, breng je vervolgens over met [&amp;#8230;]&lt;img src="http://feeds.feedburner.com/~r/frankwatching/~4/kL5I7myVNro" height="1" width="1" alt=""/&gt;</description>
  370. <wfw:commentRss>https://www.frankwatching.com/archive/2020/01/22/copywriting-tips-webshop/feed/</wfw:commentRss>
  371. <slash:comments>6</slash:comments>
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  385. <postmeta:newsletter_intro><![CDATA[Hoe zorg jij ervoor dat je webshop zich onderscheidt van álle andere webshops? Nou, dat is heel simpel: zorg dat je copywriting piekfijn in orde is.]]></postmeta:newsletter_intro>
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  387. <postmeta:future_post_date><![CDATA[2020-01-22 07:00:00]]></postmeta:future_post_date>
  388. <postmeta:push_message_title><![CDATA[8 copywriting-tips]]></postmeta:push_message_title>
  389. <postmeta:push_message_body><![CDATA[voor je webshop!]]></postmeta:push_message_body>
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  394. <postmeta:coauthor><![CDATA[74220]]></postmeta:coauthor>
  395. <postmeta:coauthor_clean><![CDATA[Imgerd Friso]]></postmeta:coauthor_clean>
  396. <feedburner:origLink>https://www.frankwatching.com/archive/2020/01/22/copywriting-tips-webshop/</feedburner:origLink></item>
  397. <item>
  398. <title>Google Rich snippet-update: geen organisatiereviews meer, wat nu?</title>
  399. <link>http://feedproxy.google.com/~r/frankwatching/~3/ls5vZNSfUBU/</link>
  400. <comments>https://www.frankwatching.com/archive/2020/01/21/google-rich-snippet-update/#comments</comments>
  401. <pubDate>Tue, 21 Jan 2020 13:00:00 +0000</pubDate>
  402. <dc:creator><![CDATA[Rinko de Jong]]></dc:creator>
  403. <category><![CDATA[Alle artikelen]]></category>
  404. <category><![CDATA[SEO]]></category>
  405. <category><![CDATA[Featured snippets]]></category>
  406. <category><![CDATA[Google]]></category>
  407. <category><![CDATA[Rich snippets]]></category>
  408. <category><![CDATA[Search]]></category>
  409. <category><![CDATA[Technische SEO]]></category>
  410.  
  411. <guid isPermaLink="false">https://www.frankwatching.com/?p=557875</guid>
  412. <description>Google heeft onlangs belangrijke wijzigingen voor rich snippets doorgevoerd die voor veel websites gevolgen hebben. Ik heb de wijziging en wat dit precies betekent hier voor je op een rijtje gezet. Wat zijn rich snippets? Rich snippets geven de mogelijkheid tot een extra regel bij je vermelding in Google. Ze zijn echt onderdeel van het [&amp;#8230;]&lt;img src="http://feeds.feedburner.com/~r/frankwatching/~4/ls5vZNSfUBU" height="1" width="1" alt=""/&gt;</description>
  413. <wfw:commentRss>https://www.frankwatching.com/archive/2020/01/21/google-rich-snippet-update/feed/</wfw:commentRss>
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  428. <postmeta:newsletter_intro><![CDATA[Door de Google Rich Snippet-update worden organisatiebeoordelingen niet meer weergegeven. In dit artikel lees je welke rich snippets je wel kunt inzetten om je zichtbaarheid in Google te verbeteren.]]></postmeta:newsletter_intro>
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  433. <postmeta:coauthor_clean><![CDATA[Rinko de Jong]]></postmeta:coauthor_clean>
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  435. <feedburner:origLink>https://www.frankwatching.com/archive/2020/01/21/google-rich-snippet-update/</feedburner:origLink></item>
  436. <item>
  437. <title>Breng je businessmodel in kaart met het Startup Canvas [handige download]</title>
  438. <link>http://feedproxy.google.com/~r/frankwatching/~3/MWSGlnrU78k/</link>
  439. <comments>https://www.frankwatching.com/archive/2020/01/21/startup-canvas-businessmodel-download/#respond</comments>
  440. <pubDate>Tue, 21 Jan 2020 10:00:00 +0000</pubDate>
  441. <dc:creator><![CDATA[Bas Verhoeven]]></dc:creator>
  442. <category><![CDATA[Alle artikelen]]></category>
  443. <category><![CDATA[Digital business]]></category>
  444. <category><![CDATA[Businessmodel]]></category>
  445. <category><![CDATA[Businessmodel Canvas]]></category>
  446. <category><![CDATA[Innovatie]]></category>
  447. <category><![CDATA[Lean Startup]]></category>
  448. <category><![CDATA[Startup Canvas]]></category>
  449. <category><![CDATA[Startups]]></category>
  450.  
  451. <guid isPermaLink="false">https://www.frankwatching.com/?p=556449</guid>
  452. <description>Je bent misschien wel bekend met het veelgebruikte Business Model Canvas van Alexander Osterwalder. Een handig canvas, maar helaas is hierin geen ruimte voor uitbreidingen. Ik ontwierp daarom het Startup Canvas, een nieuw canvas voor start-ups in elke fase. Van idee tot scale-up. Het boek Crossing the Chasm (aff.) van Geoffrey A. Moore is wat [&amp;#8230;]&lt;img src="http://feeds.feedburner.com/~r/frankwatching/~4/MWSGlnrU78k" height="1" width="1" alt=""/&gt;</description>
  453. <wfw:commentRss>https://www.frankwatching.com/archive/2020/01/21/startup-canvas-businessmodel-download/feed/</wfw:commentRss>
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  468. <postmeta:newsletter_intro><![CDATA[Je bent misschien bekend met het Business Model Canvas. Bas Verhoeven miste hierin een aantal essentiële onderdelen voor start-ups en ontwierp om die reden het handige Startup Canvas dat je hier kunt downloaden.]]></postmeta:newsletter_intro>
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  473. <postmeta:coauthor><![CDATA[1680]]></postmeta:coauthor>
  474. <postmeta:coauthor_clean><![CDATA[Bas Verhoeven]]></postmeta:coauthor_clean>
  475. <feedburner:origLink>https://www.frankwatching.com/archive/2020/01/21/startup-canvas-businessmodel-download/</feedburner:origLink></item>
  476. <item>
  477. <title>9 belangrijke adviezen voor het schrijven van supersterke blogtitels</title>
  478. <link>http://feedproxy.google.com/~r/frankwatching/~3/ijIb8pooaeY/</link>
  479. <comments>https://www.frankwatching.com/archive/2020/01/21/belangrijke-adviezen-schrijven-blogtitels/#respond</comments>
  480. <pubDate>Tue, 21 Jan 2020 07:00:00 +0000</pubDate>
  481. <dc:creator><![CDATA[Vincent Alblas]]></dc:creator>
  482. <category><![CDATA[Alle artikelen]]></category>
  483. <category><![CDATA[Content]]></category>
  484. <category><![CDATA[Schrijven]]></category>
  485. <category><![CDATA[Blog]]></category>
  486. <category><![CDATA[Bloggen]]></category>
  487. <category><![CDATA[Clickbait]]></category>
  488. <category><![CDATA[Copywriting]]></category>
  489. <category><![CDATA[Creatief schrijven]]></category>
  490. <category><![CDATA[Storytelling]]></category>
  491. <category><![CDATA[Titels]]></category>
  492. <category><![CDATA[Zoekwoordenonderzoek]]></category>
  493.  
  494. <guid isPermaLink="false">https://www.frankwatching.com/?p=557597</guid>
  495. <description>Zweet, stress, slapeloze nachten! Als je regelmatig blogt, is het soms moeilijk om nieuwe onderwerpen te vinden. En als je na veel breinbruisen uiteindelijk een tiptop onderwerp hebt bedacht, is de volgende uitdaging: een pakkende titel te bedenken. Het is immers die titel die ervoor moet zorgen dat mensen willen klikken. En dat voor ze [&amp;#8230;]&lt;img src="http://feeds.feedburner.com/~r/frankwatching/~4/ijIb8pooaeY" height="1" width="1" alt=""/&gt;</description>
  496. <wfw:commentRss>https://www.frankwatching.com/archive/2020/01/21/belangrijke-adviezen-schrijven-blogtitels/feed/</wfw:commentRss>
  497. <slash:comments>0</slash:comments>
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  511. <postmeta:newsletter_intro><![CDATA[Een belangrijke tip bij het samenstellen van de perfecte blogtitel? Neem de tijd. Zie het niet als een snel puntje op de i, maar als het opstellen van een uitnodiging om jouw artikel te lezen.]]></postmeta:newsletter_intro>
  512. <postmeta:block_topic_alert><![CDATA[0]]></postmeta:block_topic_alert>
  513. <postmeta:push_message_title><![CDATA[9 belangrijke adviezen]]></postmeta:push_message_title>
  514. <postmeta:push_message_body><![CDATA[Voor supersterke blogtitels]]></postmeta:push_message_body>
  515. <postmeta:future_post_date><![CDATA[2020-01-21 07:00:00]]></postmeta:future_post_date>
  516. <postmeta:coauthor><![CDATA[89182]]></postmeta:coauthor>
  517. <postmeta:coauthor_clean><![CDATA[Vincent Alblas]]></postmeta:coauthor_clean>
  518. <postmeta:popularity_score><![CDATA[3927]]></postmeta:popularity_score>
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  523. <feedburner:origLink>https://www.frankwatching.com/archive/2020/01/21/belangrijke-adviezen-schrijven-blogtitels/</feedburner:origLink></item>
  524. <item>
  525. <title>Heeft jouw content Martin Luther King-kwaliteit?</title>
  526. <link>http://feedproxy.google.com/~r/frankwatching/~3/PIDIQKkwpoY/</link>
  527. <comments>https://www.frankwatching.com/archive/2020/01/20/kwaliteitscontent-martin-luther-king/#respond</comments>
  528. <pubDate>Mon, 20 Jan 2020 13:00:00 +0000</pubDate>
  529. <dc:creator><![CDATA[Gemma Steeman]]></dc:creator>
  530. <category><![CDATA[Alle artikelen]]></category>
  531. <category><![CDATA[Content]]></category>
  532. <category><![CDATA[Contentstrategie]]></category>
  533. <category><![CDATA[Inclusief taalgebruik]]></category>
  534. <category><![CDATA[Kwaliteitscontent]]></category>
  535. <category><![CDATA[Martin Luther King]]></category>
  536.  
  537. <guid isPermaLink="false">https://www.frankwatching.com/?p=558352</guid>
  538. <description>Menig contentmarketeer droomt ervan om zoveel indruk te maken met zijn of haar boodschap. Neem een voorbeeld aan Martin Luther King. Wat is het succes van zijn speech? En hoe geef je jouw content de MLK-kwaliteit waarmee je kunt uitstijgen boven de eindeloze hoeveelheid middelmatige content die op internet welig tiert? En dus kwaliteitscontent wordt? [&amp;#8230;]&lt;img src="http://feeds.feedburner.com/~r/frankwatching/~4/PIDIQKkwpoY" height="1" width="1" alt=""/&gt;</description>
  539. <wfw:commentRss>https://www.frankwatching.com/archive/2020/01/20/kwaliteitscontent-martin-luther-king/feed/</wfw:commentRss>
  540. <slash:comments>0</slash:comments>
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  554. <postmeta:newsletter_intro><![CDATA[De iconische toespraak van dr. Martin Luther King dient goed als inspiratie voor kwaliteitscontent. Dit zijn 5 elementen uit zijn speech die je kunt inzetten om jouw content naar een hoger niveau te tillen.]]></postmeta:newsletter_intro>
  555. <postmeta:block_topic_alert><![CDATA[0]]></postmeta:block_topic_alert>
  556. <postmeta:future_post_date><![CDATA[2020-01-20 13:00:00]]></postmeta:future_post_date>
  557. <postmeta:popularity_score><![CDATA[2156]]></postmeta:popularity_score>
  558. <postmeta:coauthor><![CDATA[81579]]></postmeta:coauthor>
  559. <postmeta:coauthor_clean><![CDATA[Gemma Steeman]]></postmeta:coauthor_clean>
  560. <feedburner:origLink>https://www.frankwatching.com/archive/2020/01/20/kwaliteitscontent-martin-luther-king/</feedburner:origLink></item>
  561. <item>
  562. <title>Meer engagement op social media: dit kun je leren van het Van Gogh Museum</title>
  563. <link>http://feedproxy.google.com/~r/frankwatching/~3/3UWQeyx79-o/</link>
  564. <comments>https://www.frankwatching.com/archive/2020/01/20/engagement-social-media-van-gogh-museum/#respond</comments>
  565. <pubDate>Mon, 20 Jan 2020 10:00:00 +0000</pubDate>
  566. <dc:creator><![CDATA[Deborah Morrone]]></dc:creator>
  567. <category><![CDATA[Alle artikelen]]></category>
  568. <category><![CDATA[Social media]]></category>
  569. <category><![CDATA[BJ Fogg]]></category>
  570. <category><![CDATA[Engagement]]></category>
  571. <category><![CDATA[Facebook]]></category>
  572. <category><![CDATA[Online persuasion]]></category>
  573. <category><![CDATA[Psychologie]]></category>
  574. <category><![CDATA[Social media marketing]]></category>
  575. <category><![CDATA[Social media strategie]]></category>
  576. <category><![CDATA[Van Gogh Museum]]></category>
  577.  
  578. <guid isPermaLink="false">https://www.frankwatching.com/?p=557739</guid>
  579. <description>Niet het Louvre in Parijs of MoMA in New York, maar ons eigen Van Gogh Museum heeft van alle musea ter wereld het hoogste socialmedia-engagement. In 2019 telde het museum 24 miljoen organische interacties via kanalen als Facebook en Instagram. Een verdubbeling ten opzichte van een jaar eerder! &amp;#8216;En dat is onder meer te danken [&amp;#8230;]&lt;img src="http://feeds.feedburner.com/~r/frankwatching/~4/3UWQeyx79-o" height="1" width="1" alt=""/&gt;</description>
  580. <wfw:commentRss>https://www.frankwatching.com/archive/2020/01/20/engagement-social-media-van-gogh-museum/feed/</wfw:commentRss>
  581. <slash:comments>0</slash:comments>
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  589. <postmeta:ignore_branded><![CDATA[0]]></postmeta:ignore_branded>
  590. <postmeta:hide_side_ads />
  591. <postmeta:newsletter_intro><![CDATA[Het Van Gogh Museum heeft van alle musea ter wereld de meeste engagement op social media. Het geheim achter hun succes? De toepassing van psychologie in hun socialmedia-strategie.]]></postmeta:newsletter_intro>
  592. <postmeta:block_topic_alert><![CDATA[0]]></postmeta:block_topic_alert>
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  597. <postmeta:future_post_date><![CDATA[2020-01-20 10:00:00]]></postmeta:future_post_date>
  598. <postmeta:coauthor><![CDATA[26774]]></postmeta:coauthor>
  599. <postmeta:coauthor_clean><![CDATA[Deborah Morrone]]></postmeta:coauthor_clean>
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  606. <item>
  607. <title>Online marketing: een terugblik &amp; de trends voor 2020</title>
  608. <link>http://feedproxy.google.com/~r/frankwatching/~3/wRydXubcNlM/</link>
  609. <comments>https://www.frankwatching.com/archive/2020/01/20/online-marketing-trends-2020/#comments</comments>
  610. <pubDate>Mon, 20 Jan 2020 07:00:00 +0000</pubDate>
  611. <dc:creator><![CDATA[Joris Toonders]]></dc:creator>
  612. <category><![CDATA[Advertising]]></category>
  613. <category><![CDATA[Alle artikelen]]></category>
  614. <category><![CDATA[Digital business]]></category>
  615. <category><![CDATA[Digital marketing]]></category>
  616. <category><![CDATA[Businessmodellen]]></category>
  617. <category><![CDATA[China]]></category>
  618. <category><![CDATA[Data driven marketing]]></category>
  619. <category><![CDATA[E-commerce]]></category>
  620. <category><![CDATA[Globalisering]]></category>
  621. <category><![CDATA[KPI's]]></category>
  622. <category><![CDATA[Platformen]]></category>
  623. <category><![CDATA[Retentie]]></category>
  624. <category><![CDATA[Trends]]></category>
  625. <category><![CDATA[Trends 2020]]></category>
  626. <category><![CDATA[Voice search]]></category>
  627. <category><![CDATA[Webshops]]></category>
  628.  
  629. <guid isPermaLink="false">https://www.frankwatching.com/?p=557962</guid>
  630. <description>Wat gaat er in 2020 gebeuren op het gebied van digital marketing? Waar moet je op letten en waar liggen de grootste kansen? Net als de afgelopen 10 jaar blik ik terug op de belangrijkste ontwikkelingen van het afgelopen jaar en geef ik mijn visie op de belangrijkste online marketingtrends voor het komende jaar. Wat [&amp;#8230;]&lt;img src="http://feeds.feedburner.com/~r/frankwatching/~4/wRydXubcNlM" height="1" width="1" alt=""/&gt;</description>
  631. <wfw:commentRss>https://www.frankwatching.com/archive/2020/01/20/online-marketing-trends-2020/feed/</wfw:commentRss>
  632. <slash:comments>6</slash:comments>
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  646. <postmeta:newsletter_intro><![CDATA[Wat zijn de belangrijkste online marketingtrends in 2020? En waar liggen de grootste kansen? Een uitgebreid &amp; helder overzicht.]]></postmeta:newsletter_intro>
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  655. <postmeta:coauthor_clean><![CDATA[Joris Toonders]]></postmeta:coauthor_clean>
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  657. <feedburner:origLink>https://www.frankwatching.com/archive/2020/01/20/online-marketing-trends-2020/</feedburner:origLink></item>
  658. <item>
  659. <title>Opgroeien in het nu: Generatie Z in een zelfgerichte wereld</title>
  660. <link>http://feedproxy.google.com/~r/frankwatching/~3/fOBmYsBYyVY/</link>
  661. <comments>https://www.frankwatching.com/archive/2020/01/19/generatie-z-worstelingen-volwassenen/#respond</comments>
  662. <pubDate>Sun, 19 Jan 2020 08:00:00 +0000</pubDate>
  663. <dc:creator><![CDATA[Rutger van den Berg]]></dc:creator>
  664. <category><![CDATA[Alle artikelen]]></category>
  665. <category><![CDATA[Digital marketing]]></category>
  666. <category><![CDATA[Generatie Z]]></category>
  667. <category><![CDATA[Generatiemarketing]]></category>
  668. <category><![CDATA[Jongeren]]></category>
  669. <category><![CDATA[Jongerencultuur]]></category>
  670. <category><![CDATA[Jongerenmarketing]]></category>
  671.  
  672. <guid isPermaLink="false">https://www.frankwatching.com/?p=558189</guid>
  673. <description>Generatie Z neemt de regie van het leven zelf in handen. In het vormgeven van een gelukkige toekomst grijpen ze alles aan dat hen verder kan helpen. Van zelfpromotie op Insta, de hulp van een happiness-coach tot de vleiende zelfbevestiging in een affirmations-app. Leven is zoeken voor deze jonge generatie. En die zoektocht gaat niet [&amp;#8230;]&lt;img src="http://feeds.feedburner.com/~r/frankwatching/~4/fOBmYsBYyVY" height="1" width="1" alt=""/&gt;</description>
  674. <wfw:commentRss>https://www.frankwatching.com/archive/2020/01/19/generatie-z-worstelingen-volwassenen/feed/</wfw:commentRss>
  675. <slash:comments>0</slash:comments>
  676. <enclosure url="https://cdn.frankwatching.com/app/uploads/2020/01/Generatie-z-meisjes-214x155.jpg" type="image/jpeg" length="4096" />
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  685. <postmeta:newsletter_intro><![CDATA[Generatie Z neemt de regie van het leven zelf in handen. Dat is waardevol en empowering, maar ook beangstigend en stressvol. Hun zoektocht moeten jongeren zelf doorlopen, maar volwassenen spelen daarin wel een rol.]]></postmeta:newsletter_intro>
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  698. <item>
  699. <title>10 logo-designtrends voor 2020 [infographic]</title>
  700. <link>http://feedproxy.google.com/~r/frankwatching/~3/kJqYP2FXSik/</link>
  701. <comments>https://www.frankwatching.com/archive/2020/01/18/logo-designtrends-2020/#comments</comments>
  702. <pubDate>Sat, 18 Jan 2020 08:00:00 +0000</pubDate>
  703. <dc:creator><![CDATA[Bianca van de Ketterij]]></dc:creator>
  704. <category><![CDATA[Alle artikelen]]></category>
  705. <category><![CDATA[Branding]]></category>
  706. <category><![CDATA[Design]]></category>
  707. <category><![CDATA[Grafisch design]]></category>
  708. <category><![CDATA[Infographic Day]]></category>
  709. <category><![CDATA[Infographics]]></category>
  710. <category><![CDATA[Logo]]></category>
  711. <category><![CDATA[Logo design]]></category>
  712. <category><![CDATA[Logo's]]></category>
  713. <category><![CDATA[Merken]]></category>
  714.  
  715. <guid isPermaLink="false">https://www.frankwatching.com/?p=557621</guid>
  716. <description>Apple, Coca-Cola en Google. Zomaar een paar merken met een herkenbaar logo. Een beeld dat meer is dan een afbeelding. Het straalt kracht en beleving uit. Toch hebben ze allemaal gemeen dat het beeld in de loop van de tijd beetje bij beetje is veranderd. Het krijgt een opfrisbeurt om mee te gaan in de [&amp;#8230;]&lt;img src="http://feeds.feedburner.com/~r/frankwatching/~4/kJqYP2FXSik" height="1" width="1" alt=""/&gt;</description>
  717. <wfw:commentRss>https://www.frankwatching.com/archive/2020/01/18/logo-designtrends-2020/feed/</wfw:commentRss>
  718. <slash:comments>2</slash:comments>
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  732. <postmeta:newsletter_intro><![CDATA[Een sterk logo is tijdloos. Maar toch krijgen alle logo&apos;s door de jaren heen wel een opfrisbeurt. In deze infographic vind je de belangrijkste trends voor logo-design. Waaronder: vereenvoudiging en &apos;cluttered design&apos;.]]></postmeta:newsletter_intro>
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  734. <postmeta:future_post_date><![CDATA[2020-01-18 08:00:00]]></postmeta:future_post_date>
  735. <postmeta:coauthor><![CDATA[625]]></postmeta:coauthor>
  736. <postmeta:coauthor_clean><![CDATA[Bianca van de Ketterij]]></postmeta:coauthor_clean>
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  741. <feedburner:origLink>https://www.frankwatching.com/archive/2020/01/18/logo-designtrends-2020/</feedburner:origLink></item>
  742. <item>
  743. <title>Kan blockchain consumentenvertrouwen terugwinnen?</title>
  744. <link>http://feedproxy.google.com/~r/frankwatching/~3/oIWdFp-KFWE/</link>
  745. <comments>https://www.frankwatching.com/archive/2020/01/17/vertrouwen-consumenten-blockchain/#respond</comments>
  746. <pubDate>Fri, 17 Jan 2020 13:00:00 +0000</pubDate>
  747. <dc:creator><![CDATA[Jan Scheele]]></dc:creator>
  748. <category><![CDATA[Alle artikelen]]></category>
  749. <category><![CDATA[Tech]]></category>
  750. <category><![CDATA[Blockchain]]></category>
  751. <category><![CDATA[Productieketen]]></category>
  752. <category><![CDATA[Technologie]]></category>
  753.  
  754. <guid isPermaLink="false">https://www.frankwatching.com/?p=555513</guid>
  755. <description>Kan blockchain-technologie een rol spelen in het herstellen van consumentenvertrouwen? Namaakeieren en -garnalen, zand dat als peper wordt verkocht en gekleurd suikerwater als appelsap. De schandalen rondom voedselfraude worden steeds bizarder, soms volledige producten, soms gedeeltelijk. Zo heeft onderzoek uitgewezen dat 43 procent van de Amerikaanse zalm verkeerd gelabeld is, 70 procent van de ‘Italian [&amp;#8230;]&lt;img src="http://feeds.feedburner.com/~r/frankwatching/~4/oIWdFp-KFWE" height="1" width="1" alt=""/&gt;</description>
  756. <wfw:commentRss>https://www.frankwatching.com/archive/2020/01/17/vertrouwen-consumenten-blockchain/feed/</wfw:commentRss>
  757. <slash:comments>0</slash:comments>
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  771. <postmeta:newsletter_intro><![CDATA[Kan blockchain-technologie een rol spelen in het herstellen van consumentenvertrouwen?]]></postmeta:newsletter_intro>
  772. <postmeta:block_topic_alert><![CDATA[0]]></postmeta:block_topic_alert>
  773. <postmeta:future_post_date><![CDATA[2020-01-17 13:00:00]]></postmeta:future_post_date>
  774. <postmeta:coauthor><![CDATA[78944]]></postmeta:coauthor>
  775. <postmeta:coauthor_clean><![CDATA[Jan Scheele]]></postmeta:coauthor_clean>
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  777. <feedburner:origLink>https://www.frankwatching.com/archive/2020/01/17/vertrouwen-consumenten-blockchain/</feedburner:origLink></item>
  778. <item>
  779. <title>Google blokkeert in 2022 trackingcookies in Chrome</title>
  780. <link>http://feedproxy.google.com/~r/frankwatching/~3/YVyelZH9YRQ/</link>
  781. <comments>https://www.frankwatching.com/archive/2020/01/17/google-blokkeert-trackingcookies-chrome/#comments</comments>
  782. <pubDate>Fri, 17 Jan 2020 10:00:00 +0000</pubDate>
  783. <dc:creator><![CDATA[Dirk Verbeeck]]></dc:creator>
  784. <category><![CDATA[Alle artikelen]]></category>
  785. <category><![CDATA[Analytics]]></category>
  786. <category><![CDATA[Chrome]]></category>
  787. <category><![CDATA[Cookies]]></category>
  788. <category><![CDATA[Google]]></category>
  789. <category><![CDATA[Google Analytics]]></category>
  790. <category><![CDATA[Privacy]]></category>
  791. <category><![CDATA[Third party data]]></category>
  792. <category><![CDATA[Tracking cookies]]></category>
  793.  
  794. <guid isPermaLink="false">https://www.frankwatching.com/?p=558068</guid>
  795. <description>Google kondigt aan dat ze vanaf 2022 trackingcookies (third-party cookies) bannen in hun browser Chrome. Wat betekent dit voor bedrijven en marketeers? Google geeft het eerlijk toe in hun aankondiging: ze weten het zelf ook niet helemaal. Hoe het internet eruit gaat zien als &amp;#8217;s werelds grootste browser geen trackingcookies/third-party cookies meer accepteert? Dat kunnen [&amp;#8230;]&lt;img src="http://feeds.feedburner.com/~r/frankwatching/~4/YVyelZH9YRQ" height="1" width="1" alt=""/&gt;</description>
  796. <wfw:commentRss>https://www.frankwatching.com/archive/2020/01/17/google-blokkeert-trackingcookies-chrome/feed/</wfw:commentRss>
  797. <slash:comments>8</slash:comments>
  798. <enclosure url="https://cdn.frankwatching.com/app/uploads/2020/01/cookies-214x155.jpg" type="image/jpeg" length="4096" />
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  807. <postmeta:newsletter_intro><![CDATA[Google kondigt aan dat ze vanaf 2022 trackingcookies (third-party cookies) bannen in hun browser Chrome. Wat betekent dit voor bedrijven en marketeers?]]></postmeta:newsletter_intro>
  808. <postmeta:block_topic_alert><![CDATA[0]]></postmeta:block_topic_alert>
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  813. <postmeta:push_message_title><![CDATA[Trackingcookies in de ban]]></postmeta:push_message_title>
  814. <postmeta:push_message_body><![CDATA[Google gaat ze in 2022 blokkeren]]></postmeta:push_message_body>
  815. <postmeta:future_post_date><![CDATA[2020-01-17 10:00:00]]></postmeta:future_post_date>
  816. <postmeta:coauthor><![CDATA[310911]]></postmeta:coauthor>
  817. <postmeta:coauthor_clean><![CDATA[Dirk Verbeeck]]></postmeta:coauthor_clean>
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  824. <feedburner:origLink>https://www.frankwatching.com/archive/2020/01/17/google-blokkeert-trackingcookies-chrome/</feedburner:origLink></item>
  825. <item>
  826. <title>Bepaal in 3 stappen het échte succes van je online marketing</title>
  827. <link>http://feedproxy.google.com/~r/frankwatching/~3/g8kOONY8lnk/</link>
  828. <comments>https://www.frankwatching.com/archive/2020/01/17/het-echte-succes-van-online-marketing/#respond</comments>
  829. <pubDate>Fri, 17 Jan 2020 07:00:00 +0000</pubDate>
  830. <dc:creator><![CDATA[Gerard Rathenau]]></dc:creator>
  831. <category><![CDATA[Advertising]]></category>
  832. <category><![CDATA[Alle artikelen]]></category>
  833. <category><![CDATA[Analytics]]></category>
  834. <category><![CDATA[Digital marketing]]></category>
  835. <category><![CDATA[E-mail marketing]]></category>
  836. <category><![CDATA[Facebook Ads]]></category>
  837. <category><![CDATA[Google Ads]]></category>
  838. <category><![CDATA[Marketingdoelen]]></category>
  839. <category><![CDATA[Marketingkosten]]></category>
  840. <category><![CDATA[Online marketing]]></category>
  841.  
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  843. <description>Online marketing is voor iedere website cruciaal. Zonder te investeren in online marketing is groeien als ondernemer een bijna onmogelijke opdracht. Dat klinkt logisch, maar wanneer is je online marketing nu echt succesvol? Ik merk in de praktijk dat het nog niet zo eenvoudig is om het succes van online marketing te bepalen. Waarom is [&amp;#8230;]&lt;img src="http://feeds.feedburner.com/~r/frankwatching/~4/g8kOONY8lnk" height="1" width="1" alt=""/&gt;</description>
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  859. <postmeta:newsletter_intro><![CDATA[Zonder te investeren in online marketing is groeien als ondernemer bijna onmogelijk. Met deze 3 stappen meet jij het échte succes van je acties.]]></postmeta:newsletter_intro>
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  861. <postmeta:future_post_date><![CDATA[2020-01-17 07:00:00]]></postmeta:future_post_date>
  862. <postmeta:push_message_title><![CDATA[Nieuw op Frankwatching]]></postmeta:push_message_title>
  863. <postmeta:push_message_body><![CDATA[Je online marketing-succes bepalen]]></postmeta:push_message_body>
  864. <postmeta:coauthor><![CDATA[1127]]></postmeta:coauthor>
  865. <postmeta:coauthor_clean><![CDATA[Gerard Rathenau]]></postmeta:coauthor_clean>
  866. <postmeta:popularity_score><![CDATA[1366]]></postmeta:popularity_score>
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