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  16. <title>Content is een cruciaal onderdeel van een design system</title>
  17. <link>http://feedproxy.google.com/~r/frankwatching/~3/6IIsvnkTHZQ/</link>
  18. <comments>https://www.frankwatching.com/archive/2020/02/24/content-design-systems/#respond</comments>
  19. <pubDate>Mon, 24 Feb 2020 10:00:00 +0000</pubDate>
  20. <dc:creator><![CDATA[Mark Westbeek]]></dc:creator>
  21. <category><![CDATA[Alle artikelen]]></category>
  22. <category><![CDATA[Content]]></category>
  23. <category><![CDATA[User experience]]></category>
  24. <category><![CDATA[Content design]]></category>
  25. <category><![CDATA[Design]]></category>
  26. <category><![CDATA[Design systems]]></category>
  27. <category><![CDATA[Frontend development]]></category>
  28. <category><![CDATA[Service Design]]></category>
  29.  
  30. <guid isPermaLink="false">https://www.frankwatching.com/?p=561622</guid>
  31. <description>Wat content en design systems met elkaar te maken hebben? Veel. Content doet immers zijn werk binnen componenten, dialogen en patronen &amp;#8211; typische ingrediënten van een design system. Design systems hebben zich ontwikkeld tot de ‘single source of truth’ voor ontwerpen en ontwikkelen op basis van standaarden, voor een consistente gebruikerservaring. Volgens mij maakt content [&amp;#8230;]&lt;img src="http://feeds.feedburner.com/~r/frankwatching/~4/6IIsvnkTHZQ" height="1" width="1" alt=""/&gt;</description>
  32. <wfw:commentRss>https://www.frankwatching.com/archive/2020/02/24/content-design-systems/feed/</wfw:commentRss>
  33. <slash:comments>0</slash:comments>
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  47. <postmeta:newsletter_intro><![CDATA[Als design systems de &apos;single source of truth&apos; zijn voor ontwerp en bouw van digitale diensten, dan hoort content daar onderdeel van uit te maken.]]></postmeta:newsletter_intro>
  48. <postmeta:block_topic_alert><![CDATA[0]]></postmeta:block_topic_alert>
  49. <postmeta:future_post_date><![CDATA[2020-02-24 10:00:00]]></postmeta:future_post_date>
  50. <postmeta:coauthor><![CDATA[1901]]></postmeta:coauthor>
  51. <postmeta:coauthor_clean><![CDATA[Mark Westbeek]]></postmeta:coauthor_clean>
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  53. <feedburner:origLink>https://www.frankwatching.com/archive/2020/02/24/content-design-systems/</feedburner:origLink></item>
  54. <item>
  55. <title>De kracht van klantgedrag: zo boost je de resultaten van je e-mailmarketing</title>
  56. <link>http://feedproxy.google.com/~r/frankwatching/~3/M-7fZZWNrno/</link>
  57. <comments>https://www.frankwatching.com/archive/2020/02/24/de-kracht-van-klantgedrag-zo-boost-je-de-resultaten-van-je-e-mailmarketing/#respond</comments>
  58. <pubDate>Mon, 24 Feb 2020 09:00:00 +0000</pubDate>
  59. <dc:creator><![CDATA[Promoted]]></dc:creator>
  60. <category><![CDATA[Alle artikelen]]></category>
  61. <category><![CDATA[Digital marketing]]></category>
  62.  
  63. <guid isPermaLink="false">https://www.frankwatching.com/?p=563118</guid>
  64. <description>Een 360 graden-klantbeeld, welke organisatie wil dat niet? Met dit inzicht speel je namelijk realtime in op klantbehoeften, en voorspel je zelfs toekomstig gedrag. Maar hoe realistisch is dit totaaloverzicht van informatie eigenlijk, en zou je ook zonder kunnen? En hoe zet je het inzicht dat jij (wel) hebt om naar zichtbaar resultaat? Je leest [&amp;#8230;]&lt;img src="http://feeds.feedburner.com/~r/frankwatching/~4/M-7fZZWNrno" height="1" width="1" alt=""/&gt;</description>
  65. <wfw:commentRss>https://www.frankwatching.com/archive/2020/02/24/de-kracht-van-klantgedrag-zo-boost-je-de-resultaten-van-je-e-mailmarketing/feed/</wfw:commentRss>
  66. <slash:comments>0</slash:comments>
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  75. <postmeta:hide_side_ads><![CDATA[a:11:{i:0;s:2:&quot;r1&quot;;i:1;s:2:&quot;r2&quot;;i:2;s:2:&quot;r3&quot;;i:3;s:2:&quot;r4&quot;;i:4;s:2:&quot;c1&quot;;i:5;s:2:&quot;c2&quot;;i:6;s:2:&quot;c3&quot;;i:7;s:2:&quot;c4&quot;;i:8;s:4:&quot;cta1&quot;;i:9;s:4:&quot;cta2&quot;;i:10;s:4:&quot;cta3&quot;;}]]></postmeta:hide_side_ads>
  76. <postmeta:newsletter_intro><![CDATA[Iedereen die aan e-mailmarketing doet wil het, maar weinigen hebben het: een 360 graden-klantbeeld. Hoe realistisch is het eigenlijk, en hoe zet je het inzicht dat je (wel) hebt om naar zichtbare resultaten?]]></postmeta:newsletter_intro>
  77. <postmeta:block_topic_alert><![CDATA[1]]></postmeta:block_topic_alert>
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  83. <postmeta:branded_story_data><![CDATA[O:8:&quot;stdClass&quot;:5:{s:3:&quot;top&quot;;s:1232:&quot;&lt;div class=&quot;post__authors&quot;&gt;&lt;div class=&quot;post__authors__author&quot;&gt;&lt;div class=&quot;post__authors__author__left&quot;&gt;&lt;img alt=&quot;&quot; src=&quot;https://www.frankwatching.com/app/uploads/2020/01/testbarbarafw-100x100.jpg&quot; class=&quot;img-circle&quot; height=&quot;65&quot; width=&quot;65&quot;/&gt;&lt;/div&gt;&lt;div class=&quot;post__authors__author__right&quot;&gt;&lt;div class=&quot;post__authors__author__right--wrapper&quot;&gt;&lt;span class=&quot;post__authors__author__title&quot;&gt;&lt;a href=&quot;https://www.frankwatching.com/archive/author/barbara-de-jong/&quot;&gt;Barbara de Jong&lt;/a&gt;&lt;/span&gt;&amp;lt;span&amp;gt;van &amp;lt;a href=&amp;quot;https://www.getspike.nl/&amp;quot; target=&amp;quot;_blank&amp;quot;&amp;gt;Measuremail&amp;lt;/a&amp;gt;&amp;lt;/span&amp;gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&lt;div class=&quot;post__authors__author&quot;&gt;&lt;div class=&quot;post__authors__author__left&quot;&gt;&lt;img alt=&quot;&quot; src=&quot;https://www.frankwatching.com/app/uploads/2020/01/6Q9A8761B-scaled-100x100.jpg&quot; class=&quot;img-circle&quot; height=&quot;65&quot; width=&quot;65&quot;/&gt;&lt;/div&gt;&lt;div class=&quot;post__authors__author__right&quot;&gt;&lt;div class=&quot;post__authors__author__right--wrapper&quot;&gt;&lt;span class=&quot;post__authors__author__title&quot;&gt;&lt;a href=&quot;https://www.frankwatching.com/archive/author/maurice-stoops-1/&quot;&gt;Maurice Stoops&lt;/a&gt;&lt;/span&gt;&amp;lt;span&amp;gt;van &amp;lt;a href=&amp;quot;https://www.getspike.nl/&amp;quot; target=&amp;quot;_blank&amp;quot;&amp;gt;Measuremail&amp;lt;/a&amp;gt;&amp;lt;/span&amp;gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&quot;;s:6:&quot;bottom&quot;;s:5279:&quot;&lt;div class=&quot;post__authors__bottom__wrapper&quot;&gt;&lt;div class=&quot;post__authors__author post__authors__author--bottom&quot;&gt;&lt;div class=&quot;post__authors__author__left&quot;&gt;&lt;a href=&quot;https://www.getspike.nl/&quot; target=&quot;_blank&quot;&gt;&lt;img alt=&quot;&quot; src=&quot;https://www.frankwatching.com/app/uploads/2020/01/logo-measuremail-vierkant.png&quot; height=&quot;100&quot; width=&quot;100&quot;/&gt;&lt;/a&gt;&lt;ul class=&quot;post__authors__author__socials&quot;&gt;&lt;li&gt;&lt;a href=&quot;https://www.facebook.com/Measuremail/&quot; target=&quot;_blank&quot;&gt;&lt;span class=&quot;fa fa-facebook-official&quot;&gt;&lt;/span&gt;&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href=&quot;https://twitter.com/https://twitter.com/measuremail?lang=nl&quot; target=&quot;_blank&quot;&gt;&lt;span class=&quot;fa fa-twitter-square&quot;&gt;&lt;/span&gt;&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href=&quot;https://nl.linkedin.com/company/measuremail&quot; target=&quot;_blank&quot;&gt;&lt;span class=&quot;fa fa-linkedin-square&quot;&gt;&lt;/span&gt;&lt;/a&gt;&lt;/li&gt;&lt;/ul&gt;&lt;/div&gt;&lt;div class=&quot;post__authors__author__right&quot;&gt;&lt;span class=&quot;post__authors__author__title--large&quot;&gt;&lt;a href=&quot;https://www.getspike.nl/&quot; target=&quot;_blank&quot;&gt;Measuremail&lt;/a&gt;&lt;/span&gt;&lt;span class=&quot;post__authors__author__excerpt&quot;&gt;&amp;lt;p&amp;gt;Branded story van Measuremail - Measuremail helpt klanten met het verbeteren van hun e-mailcommunicatie. Via het e-mailmarketing automation platform Spike kan heel eenvoudig de juiste boodschap, op het juiste moment, naar de juiste persoon worden gestuurd. Meer weten?&amp;lt;/p&amp;gt;
  84. &lt;/span&gt;&lt;div class=&quot;post__authors__author__meta&quot;&gt;&lt;span class=&quot;post__authors__author__meta__more&quot;&gt;&lt;a href=&quot;https://www.getspike.nl/&quot; class=&quot;pull-right more-link&quot; target=&quot;_blank&quot;&gt;Meer over Measuremail&lt;i class=&quot;fa fa-caret-right&quot;&gt;&lt;/i&gt;&lt;/a&gt;&lt;/span&gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&lt;div class=&quot;post__authors__author post__authors__author--bottom&quot;&gt;&lt;div class=&quot;post__authors__author__left&quot;&gt;&lt;a href=&quot;https://www.frankwatching.com/archive/author/barbara-de-jong/&quot;&gt;&lt;img alt=&quot;&quot; src=&quot;https://www.frankwatching.com/app/uploads/2020/01/testbarbarafw-100x100.jpg&quot; class=&quot;img-circle&quot; height=&quot;100&quot; width=&quot;100&quot;/&gt;&lt;/a&gt;&lt;ul class=&quot;post__authors__author__socials&quot;&gt;&lt;li&gt;&lt;a href=&quot;https://www.facebook.com/measuremail&quot; target=&quot;_blank&quot;&gt;&lt;span class=&quot;fa fa-facebook-official&quot;&gt;&lt;/span&gt;&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href=&quot;https://twitter.com/measuremail&quot; target=&quot;_blank&quot;&gt;&lt;span class=&quot;fa fa-twitter-square&quot;&gt;&lt;/span&gt;&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href=&quot;https://nl.linkedin.com/in/barbaradejong&quot; target=&quot;_blank&quot;&gt;&lt;span class=&quot;fa fa-linkedin-square&quot;&gt;&lt;/span&gt;&lt;/a&gt;&lt;/li&gt;&lt;/ul&gt;&lt;/div&gt;&lt;div class=&quot;post__authors__author__right&quot;&gt;&lt;span class=&quot;post__authors__author__title--large&quot;&gt;&lt;a href=&quot;https://www.frankwatching.com/archive/author/barbara-de-jong/&quot;&gt;Barbara de Jong&lt;/a&gt;&lt;/span&gt;&lt;span class=&quot;post__authors__author__excerpt&quot;&gt;&amp;lt;p&amp;gt;Barbara de Jong is Marketing Specialist bij &amp;lt;a target=&amp;quot;_blank&amp;quot; href=&amp;quot;https://www.measuremail.com&amp;quot;&amp;gt;Measuremail&amp;lt;/a&amp;gt; &amp;amp;amp; &amp;lt;a target=&amp;quot;_blank&amp;quot; href=&amp;quot;https://www.getspike.nl&amp;quot;&amp;gt;Spike&amp;lt;/a&amp;gt;. Measuremail biedt sinds 2000 oplossingen voor doelgerichte en efficiënte digitale communicatie en marketing. Spike is hét marketing automation platform voor al je communicatie.&amp;lt;/p&amp;gt;
  85. &lt;/span&gt;&lt;div class=&quot;post__authors__author__meta&quot;&gt;&lt;span class=&quot;post__authors__author__meta__article-count hidden-xs&quot;&gt;&lt;a href=&quot;https://www.frankwatching.com/archive/author/barbara-de-jong/&quot;&gt;6 artikelen&lt;/a&gt;&lt;/span&gt;&lt;span class=&quot;post__authors__author__meta__more&quot;&gt;&lt;a href=&quot;https://www.frankwatching.com/archive/author/barbara-de-jong/&quot; class=&quot;pull-right more-link&quot;&gt;Meer over Barbara de Jong&lt;i class=&quot;fa fa-caret-right&quot;&gt;&lt;/i&gt;&lt;/a&gt;&lt;/span&gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&lt;div class=&quot;post__authors__author post__authors__author--bottom&quot;&gt;&lt;div class=&quot;post__authors__author__left&quot;&gt;&lt;a href=&quot;https://www.frankwatching.com/archive/author/maurice-stoops-1/&quot;&gt;&lt;img alt=&quot;&quot; src=&quot;https://www.frankwatching.com/app/uploads/2020/01/6Q9A8761B-scaled-100x100.jpg&quot; class=&quot;img-circle&quot; height=&quot;100&quot; width=&quot;100&quot;/&gt;&lt;/a&gt;&lt;ul class=&quot;post__authors__author__socials&quot;&gt;&lt;li&gt;&lt;a href=&quot;https://www.facebook.com/Measuremail/&quot; target=&quot;_blank&quot;&gt;&lt;span class=&quot;fa fa-facebook-official&quot;&gt;&lt;/span&gt;&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href=&quot;https://twitter.com/https://twitter.com/measuremail&quot; target=&quot;_blank&quot;&gt;&lt;span class=&quot;fa fa-twitter-square&quot;&gt;&lt;/span&gt;&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href=&quot;http://www.linkedin.com/in/maurice-stoops&quot; target=&quot;_blank&quot;&gt;&lt;span class=&quot;fa fa-linkedin-square&quot;&gt;&lt;/span&gt;&lt;/a&gt;&lt;/li&gt;&lt;/ul&gt;&lt;/div&gt;&lt;div class=&quot;post__authors__author__right&quot;&gt;&lt;span class=&quot;post__authors__author__title--large&quot;&gt;&lt;a href=&quot;https://www.frankwatching.com/archive/author/maurice-stoops-1/&quot;&gt;Maurice Stoops&lt;/a&gt;&lt;/span&gt;&lt;span class=&quot;post__authors__author__excerpt&quot;&gt;&amp;lt;p&amp;gt;Maurice is als Business- en Consultant manager werkzaam voor &amp;lt;a target=&amp;quot;_blank&amp;quot; href=&amp;quot;https://www.measuremail.com&amp;quot;&amp;gt;Measuremail&amp;lt;/a&amp;gt;.&amp;lt;/p&amp;gt;
  86. &amp;lt;p&amp;gt;Measuremail geeft klanten met de Marketing Automation / Nieuwsbrief applicatie tool &amp;lt;a target=&amp;quot;_blank&amp;quot; href=&amp;quot;https://www.getspike.nl&amp;quot;&amp;gt;Spike&amp;lt;/a&amp;gt; de mogelijkheid hun e-mailmarketing op een hoger niveau te brengen.&amp;lt;/p&amp;gt;
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  89. &lt;p&gt;Measuremail geeft klanten met de Marketing Automation / Nieuwsbrief applicatie tool &lt;a target=&quot;_blank&quot; href=&quot;https://www.getspike.nl&quot;&gt;Spike&lt;/a&gt; de mogelijkheid hun e-mailmarketing op een hoger niveau te brengen.&lt;/p&gt;
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  96. <feedburner:origLink>https://www.frankwatching.com/archive/2020/02/24/de-kracht-van-klantgedrag-zo-boost-je-de-resultaten-van-je-e-mailmarketing/</feedburner:origLink></item>
  97. <item>
  98. <title>10 e-commercetrends om in 2020 in de gaten te houden</title>
  99. <link>http://feedproxy.google.com/~r/frankwatching/~3/x0ge-JFWK5Q/</link>
  100. <comments>https://www.frankwatching.com/archive/2020/02/24/e-commerce-trends/#comments</comments>
  101. <pubDate>Mon, 24 Feb 2020 07:00:00 +0000</pubDate>
  102. <dc:creator><![CDATA[Tjeerd Brenninkmeijer]]></dc:creator>
  103. <category><![CDATA[Alle artikelen]]></category>
  104. <category><![CDATA[Digital marketing]]></category>
  105. <category><![CDATA[E-commerce]]></category>
  106. <category><![CDATA[Customer experience]]></category>
  107. <category><![CDATA[Customer journey]]></category>
  108. <category><![CDATA[Klantervaringen]]></category>
  109. <category><![CDATA[Klantreis]]></category>
  110. <category><![CDATA[Logistiek]]></category>
  111. <category><![CDATA[Trends]]></category>
  112. <category><![CDATA[Trends 2020]]></category>
  113. <category><![CDATA[Webshops]]></category>
  114.  
  115. <guid isPermaLink="false">https://www.frankwatching.com/?p=563207</guid>
  116. <description>Zet de klant centraal! Dat is sinds jaar en dag het mantra in de e-commerce. Maar ook al hebben we dit keer op keer ingepeperd gekregen, in de jacht naar hogere marges en meer marktaandeel komen de wensen van de klant nog regelmatig op de achtergrond terecht. Toch is het in 2020 belangrijker dan ooit [&amp;#8230;]&lt;img src="http://feeds.feedburner.com/~r/frankwatching/~4/x0ge-JFWK5Q" height="1" width="1" alt=""/&gt;</description>
  117. <wfw:commentRss>https://www.frankwatching.com/archive/2020/02/24/e-commerce-trends/feed/</wfw:commentRss>
  118. <slash:comments>2</slash:comments>
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  132. <postmeta:newsletter_intro><![CDATA[Welke e-commercetrends moet je in 2020 in de gaten houden? Tjeerd Brenninkmeijer praat je bij over unified commerce, offline experience, logistiek en consistente merkwaarden.]]></postmeta:newsletter_intro>
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  137. <postmeta:coauthor><![CDATA[37016]]></postmeta:coauthor>
  138. <postmeta:coauthor_clean><![CDATA[Tjeerd Brenninkmeijer]]></postmeta:coauthor_clean>
  139. <feedburner:origLink>https://www.frankwatching.com/archive/2020/02/24/e-commerce-trends/</feedburner:origLink></item>
  140. <item>
  141. <title>Insta-succes: wat kun je leren van Bas Smit?</title>
  142. <link>http://feedproxy.google.com/~r/frankwatching/~3/apXA6PMIu3w/</link>
  143. <comments>https://www.frankwatching.com/archive/2020/02/23/instagram-bas-smit/#respond</comments>
  144. <pubDate>Sun, 23 Feb 2020 08:00:00 +0000</pubDate>
  145. <dc:creator><![CDATA[Douwe Anema]]></dc:creator>
  146. <category><![CDATA[Alle artikelen]]></category>
  147. <category><![CDATA[Content]]></category>
  148. <category><![CDATA[Social media]]></category>
  149. <category><![CDATA[Contentcreatie]]></category>
  150. <category><![CDATA[Instagram]]></category>
  151. <category><![CDATA[Instagram strategie]]></category>
  152. <category><![CDATA[Instagram-accounts]]></category>
  153.  
  154. <guid isPermaLink="false">https://www.frankwatching.com/?p=563079</guid>
  155. <description>Instagram is hotter than hot. Onder de inmiddels 5,6 miljoen Nederlandse gebruikers bevinden zich 3,4 miljoen social consumers die dagelijks op zoek gaan naar hun portie online content. Vooral de 15 tot 39 jarigen worden door de continue stroom van fresh selfies en gelikte composities met hun hand richting de virtuele hartjes gedreven. Zolang deze voor [&amp;#8230;]&lt;img src="http://feeds.feedburner.com/~r/frankwatching/~4/apXA6PMIu3w" height="1" width="1" alt=""/&gt;</description>
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  171. <postmeta:newsletter_intro><![CDATA[Hoe zorg je voor succesvolle content op Instagram? Even afkijken bij de grote namen, zoals Bas Smit. (De man van Nicolette van Dam.)]]></postmeta:newsletter_intro>
  172. <postmeta:block_topic_alert><![CDATA[0]]></postmeta:block_topic_alert>
  173. <postmeta:future_post_date><![CDATA[2020-02-23 08:00:00]]></postmeta:future_post_date>
  174. <postmeta:coauthor><![CDATA[309774]]></postmeta:coauthor>
  175. <postmeta:coauthor_clean><![CDATA[Douwe Anema]]></postmeta:coauthor_clean>
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  177. <feedburner:origLink>https://www.frankwatching.com/archive/2020/02/23/instagram-bas-smit/</feedburner:origLink></item>
  178. <item>
  179. <title>8 tips voor meer engagement op Facebook [infographic]</title>
  180. <link>http://feedproxy.google.com/~r/frankwatching/~3/vUq2HRViEZ0/</link>
  181. <comments>https://www.frankwatching.com/archive/2020/02/22/facebook-engagement-tips/#respond</comments>
  182. <pubDate>Sat, 22 Feb 2020 08:00:00 +0000</pubDate>
  183. <dc:creator><![CDATA[Bianca van de Ketterij]]></dc:creator>
  184. <category><![CDATA[Alle artikelen]]></category>
  185. <category><![CDATA[Social media]]></category>
  186. <category><![CDATA[Engagement]]></category>
  187. <category><![CDATA[Facebook]]></category>
  188. <category><![CDATA[Facebookmarketing]]></category>
  189. <category><![CDATA[Facebookpagina's]]></category>
  190. <category><![CDATA[Infographic Day]]></category>
  191. <category><![CDATA[Infographics]]></category>
  192. <category><![CDATA[Interactie]]></category>
  193.  
  194. <guid isPermaLink="false">https://www.frankwatching.com/?p=562671</guid>
  195. <description>Je plaatst een bericht op Facebook, maar de resultaten vallen tegen. Je had gehoopt op veel likes, reacties en dat volgers je bericht zouden gaan delen. Een aantal dagen later probeer je het weer met een nieuwe post, maar ook bij deze blijft het muisstil. Is deze situatie voor jou herkenbaar? Geef het zeker niet [&amp;#8230;]&lt;img src="http://feeds.feedburner.com/~r/frankwatching/~4/vUq2HRViEZ0" height="1" width="1" alt=""/&gt;</description>
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  211. <postmeta:newsletter_intro><![CDATA[Er zijn genoeg mogelijkheden om meer betrokkenheid te genereren op je Facebook-pagina op Facebook. Maak een playlist van je video&apos;s of gebruik user generated content. Bekijk deze &amp; 6 andere tips.]]></postmeta:newsletter_intro>
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  214. <postmeta:coauthor><![CDATA[625]]></postmeta:coauthor>
  215. <postmeta:coauthor_clean><![CDATA[Bianca van de Ketterij]]></postmeta:coauthor_clean>
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  217. <feedburner:origLink>https://www.frankwatching.com/archive/2020/02/22/facebook-engagement-tips/</feedburner:origLink></item>
  218. <item>
  219. <title>Gratis kennis delen? Jij zou het ook moeten doen!</title>
  220. <link>http://feedproxy.google.com/~r/frankwatching/~3/hGI7aBqmAy4/</link>
  221. <comments>https://www.frankwatching.com/archive/2020/02/21/kennis-gratis-delen/#respond</comments>
  222. <pubDate>Fri, 21 Feb 2020 12:00:00 +0000</pubDate>
  223. <dc:creator><![CDATA[Mark Tollenaere]]></dc:creator>
  224. <category><![CDATA[Alle artikelen]]></category>
  225. <category><![CDATA[Content]]></category>
  226. <category><![CDATA[Contentmarketing]]></category>
  227. <category><![CDATA[Inbound marketing]]></category>
  228. <category><![CDATA[Online marketing]]></category>
  229.  
  230. <guid isPermaLink="false">https://www.frankwatching.com/?p=560911</guid>
  231. <description>Soms stuit ik op een muur van onbegrip wanneer ik mensen (klanten, concurrenten, de bakker in mijn straat) vertel hoe ik mijn business run. &amp;#8220;Ons communicatiebureau in Antwerpen deelt gratis kennis over ons vakgebied&amp;#8221;, vertel ik hen, gevraagd en ongevraagd. &amp;#8220;We schrijven wekelijks een blog over webdesign, online marketing, branding en storytelling.&amp;#8221; De meest extreme [&amp;#8230;]&lt;img src="http://feeds.feedburner.com/~r/frankwatching/~4/hGI7aBqmAy4" height="1" width="1" alt=""/&gt;</description>
  232. <wfw:commentRss>https://www.frankwatching.com/archive/2020/02/21/kennis-gratis-delen/feed/</wfw:commentRss>
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  234. <enclosure url="https://cdn.frankwatching.com/app/uploads/2020/02/open-boek-kennis-214x155.jpg" type="image/jpeg" length="4096" />
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  245. <postmeta:ignore_branded><![CDATA[0]]></postmeta:ignore_branded>
  246. <postmeta:hide_side_ads />
  247. <postmeta:newsletter_intro><![CDATA[Is kennis weggeven de ondergang van een onderneming? Of levert het juist meer leads op, die ook nog eens beter converteren? Het is wel duidelijk bij welk kamp Mark hoort.]]></postmeta:newsletter_intro>
  248. <postmeta:block_topic_alert><![CDATA[0]]></postmeta:block_topic_alert>
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  251. <postmeta:coauthor_clean><![CDATA[Mark Tollenaere]]></postmeta:coauthor_clean>
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  256. <item>
  257. <title>Op social media bestaat het grijze midden niet</title>
  258. <link>http://feedproxy.google.com/~r/frankwatching/~3/D8PwXE-7WF8/</link>
  259. <comments>https://www.frankwatching.com/archive/2020/02/21/grijze-midden/#comments</comments>
  260. <pubDate>Fri, 21 Feb 2020 07:00:00 +0000</pubDate>
  261. <dc:creator><![CDATA[Linda Passies]]></dc:creator>
  262. <category><![CDATA[Alle artikelen]]></category>
  263. <category><![CDATA[Communicatie]]></category>
  264. <category><![CDATA[Conversational]]></category>
  265. <category><![CDATA[Social media]]></category>
  266. <category><![CDATA[Algoritmes]]></category>
  267. <category><![CDATA[Communities]]></category>
  268. <category><![CDATA[Discussies]]></category>
  269. <category><![CDATA[Grijze midden]]></category>
  270. <category><![CDATA[Nuance]]></category>
  271.  
  272. <guid isPermaLink="false">https://www.frankwatching.com/?p=562692</guid>
  273. <description>Column &amp;#8211; Het is bij elke verkiezing weer raak: bij een groot deel van de vragen in de kieswijzers heb ik geen mening. Niet omdat ik niet maatschappelijk betrokken ben, maar omdat ik vind dat ik niet genoeg kennis heb om een oordeel te vellen. Op bijna elke vraag wil ik antwoorden: ‘Vraag het aan [&amp;#8230;]&lt;img src="http://feeds.feedburner.com/~r/frankwatching/~4/D8PwXE-7WF8" height="1" width="1" alt=""/&gt;</description>
  274. <wfw:commentRss>https://www.frankwatching.com/archive/2020/02/21/grijze-midden/feed/</wfw:commentRss>
  275. <slash:comments>9</slash:comments>
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  285. <postmeta:newsletter_intro><![CDATA[Op social media (maar ook bij talkshows op tv) werken extremen beter, ze zorgen voor pittigere discussies. Maar we kunnen de nuance van &apos;het grijze midden&apos; wel beter gebruiken.]]></postmeta:newsletter_intro>
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  294. <postmeta:coauthor><![CDATA[38366]]></postmeta:coauthor>
  295. <postmeta:coauthor_clean><![CDATA[Linda Passies]]></postmeta:coauthor_clean>
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  298. <feedburner:origLink>https://www.frankwatching.com/archive/2020/02/21/grijze-midden/</feedburner:origLink></item>
  299. <item>
  300. <title>Lead scoring: op het perfecte moment in contact met je potentiële klant</title>
  301. <link>http://feedproxy.google.com/~r/frankwatching/~3/V_QfNp7gR1Y/</link>
  302. <comments>https://www.frankwatching.com/archive/2020/02/20/lead-scoring/#respond</comments>
  303. <pubDate>Thu, 20 Feb 2020 14:00:00 +0000</pubDate>
  304. <dc:creator><![CDATA[Michiel Koers]]></dc:creator>
  305. <category><![CDATA[Alle artikelen]]></category>
  306. <category><![CDATA[Sales]]></category>
  307. <category><![CDATA[Lead scoring]]></category>
  308. <category><![CDATA[Leadgeneratie]]></category>
  309.  
  310. <guid isPermaLink="false">https://www.frankwatching.com/?p=562200</guid>
  311. <description>Met lead scoring ken je punten toe aan potentiële klanten. Zo krijg je helder in beeld hoever ze zijn in het aankoopproces en of deze leads klaar zijn om over te dragen aan de salesafdeling. In dit artikel deel ik hoe je lead scoring aanpakt. Het is 21.00 uur ’s avonds. Linda zit lekker online [&amp;#8230;]&lt;img src="http://feeds.feedburner.com/~r/frankwatching/~4/V_QfNp7gR1Y" height="1" width="1" alt=""/&gt;</description>
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  327. <postmeta:newsletter_intro><![CDATA[Met lead scoring ken je punten toe aan potentiële klanten. Zo krijg je helder in beeld hoever ze zijn in het aankoopproces, en of of je deze leads kunt overdragen aan de salesafdeling.]]></postmeta:newsletter_intro>
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  332. <postmeta:coauthor_clean><![CDATA[Michiel Koers]]></postmeta:coauthor_clean>
  333. <feedburner:origLink>https://www.frankwatching.com/archive/2020/02/20/lead-scoring/</feedburner:origLink></item>
  334. <item>
  335. <title>Zet met een corporate story je missie &amp; visie in beweging</title>
  336. <link>http://feedproxy.google.com/~r/frankwatching/~3/svw_eeqoQQc/</link>
  337. <comments>https://www.frankwatching.com/archive/2020/02/20/corporate-story-missie-visie/#respond</comments>
  338. <pubDate>Thu, 20 Feb 2020 12:00:00 +0000</pubDate>
  339. <dc:creator><![CDATA[Ralph Poldervaart]]></dc:creator>
  340. <category><![CDATA[Alle artikelen]]></category>
  341. <category><![CDATA[Communicatie]]></category>
  342. <category><![CDATA[Corporate communicatie]]></category>
  343. <category><![CDATA[Corporate story]]></category>
  344. <category><![CDATA[Kernwaarden]]></category>
  345. <category><![CDATA[Merkverhaal]]></category>
  346. <category><![CDATA[Missie]]></category>
  347. <category><![CDATA[Visie]]></category>
  348.  
  349. <guid isPermaLink="false">https://www.frankwatching.com/?p=562414</guid>
  350. <description>Vraag eens aan tien medewerkers wat de strategische richting van de organisatie is. Waarschijnlijk krijg je verschillende antwoorden: iedereen redeneert vanuit zijn of haar eigen perspectief. Het grote doel is vaak iets abstracts, bedacht door het management. En dat is een probleem als je als organisatie slagvaardig wil zijn. Dan wil je dat iedereen een [&amp;#8230;]&lt;img src="http://feeds.feedburner.com/~r/frankwatching/~4/svw_eeqoQQc" height="1" width="1" alt=""/&gt;</description>
  351. <wfw:commentRss>https://www.frankwatching.com/archive/2020/02/20/corporate-story-missie-visie/feed/</wfw:commentRss>
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  366. <postmeta:newsletter_intro><![CDATA[Visies en missies zijn vaak abstracte en inwisselbare volzinnen. Een sterke corporate story helpt jouw organisatie en de medewerkers om samen hetzelfde doel na te streven.]]></postmeta:newsletter_intro>
  367. <postmeta:block_topic_alert><![CDATA[0]]></postmeta:block_topic_alert>
  368. <postmeta:future_post_date><![CDATA[2020-02-20 12:00:00]]></postmeta:future_post_date>
  369. <postmeta:coauthor><![CDATA[46166]]></postmeta:coauthor>
  370. <postmeta:coauthor_clean><![CDATA[Ralph Poldervaart]]></postmeta:coauthor_clean>
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  376. <feedburner:origLink>https://www.frankwatching.com/archive/2020/02/20/corporate-story-missie-visie/</feedburner:origLink></item>
  377. <item>
  378. <title>TikTok-tips: creativiteit, adverteren &amp; privacy</title>
  379. <link>http://feedproxy.google.com/~r/frankwatching/~3/vpGNTIhti2k/</link>
  380. <comments>https://www.frankwatching.com/archive/2020/02/20/tiktok-app-merk-adverteren/#respond</comments>
  381. <pubDate>Thu, 20 Feb 2020 10:00:00 +0000</pubDate>
  382. <dc:creator><![CDATA[Suzanne Ketelaar]]></dc:creator>
  383. <category><![CDATA[Advertising]]></category>
  384. <category><![CDATA[Alle artikelen]]></category>
  385. <category><![CDATA[Social media]]></category>
  386. <category><![CDATA[Applicatie]]></category>
  387. <category><![CDATA[Generatie Z]]></category>
  388. <category><![CDATA[Jongeren]]></category>
  389. <category><![CDATA[Social Ads]]></category>
  390. <category><![CDATA[Social advertising]]></category>
  391. <category><![CDATA[TikTok]]></category>
  392. <category><![CDATA[Videoplatformen]]></category>
  393.  
  394. <guid isPermaLink="false">https://www.frankwatching.com/?p=562535</guid>
  395. <description>TikTok is de snelst groeiende socialmedia-app ter wereld. In Nederland heeft dit video-firstplatform momenteel 700.000 gebruikers van 15+ en 425.000 gebruikers tussen de 6 en 14 jaar. Adverteren op deze app staat nog in de kinderschoenen, maar als merk kun je er zeker iets mee. Hoe kun je als marketeer TikTok het beste inzetten? Creativiteit [&amp;#8230;]&lt;img src="http://feeds.feedburner.com/~r/frankwatching/~4/vpGNTIhti2k" height="1" width="1" alt=""/&gt;</description>
  396. <wfw:commentRss>https://www.frankwatching.com/archive/2020/02/20/tiktok-app-merk-adverteren/feed/</wfw:commentRss>
  397. <slash:comments>0</slash:comments>
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  411. <postmeta:newsletter_intro><![CDATA[Wat kun je als bedrijf met TikTok? Zijn er al mogelijkheden om te adverteren? En wanneer is dit voor jouw merk interessant?]]></postmeta:newsletter_intro>
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  415. <postmeta:coauthor_clean><![CDATA[Suzanne Ketelaar &amp; Ruben Sondaar &amp; Olger Smit]]></postmeta:coauthor_clean>
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  417. <feedburner:origLink>https://www.frankwatching.com/archive/2020/02/20/tiktok-app-merk-adverteren/</feedburner:origLink></item>
  418. <item>
  419. <title>De 10 beste intranetten van 2020</title>
  420. <link>http://feedproxy.google.com/~r/frankwatching/~3/URmoNSP-I10/</link>
  421. <comments>https://www.frankwatching.com/archive/2020/02/20/10-beste-intranetten-2020/#respond</comments>
  422. <pubDate>Thu, 20 Feb 2020 07:00:00 +0000</pubDate>
  423. <dc:creator><![CDATA[Tabhita Minten]]></dc:creator>
  424. <category><![CDATA[Alle artikelen]]></category>
  425. <category><![CDATA[Digital business]]></category>
  426. <category><![CDATA[Design]]></category>
  427. <category><![CDATA[Digital workplace]]></category>
  428. <category><![CDATA[Digital workspace]]></category>
  429. <category><![CDATA[Intranet]]></category>
  430. <category><![CDATA[Intranet Design Annual]]></category>
  431. <category><![CDATA[Onderzoek]]></category>
  432.  
  433. <guid isPermaLink="false">https://www.frankwatching.com/?p=562697</guid>
  434. <description>Wat zijn de beste intranetten van 2020? De Nielsen Norman Group heeft een top 10 samengesteld. Wat zijn de succesfactoren maar ook de uitdagingen van deze intranetten? En wat kun jij daarvan leren? Verenigen van de organisatie als kerndoel, werken vanuit een duidelijke visie, user-driven design en ‘buiten-denken binnen de organisatie’. Dit zijn enkele kenmerkende [&amp;#8230;]&lt;img src="http://feeds.feedburner.com/~r/frankwatching/~4/URmoNSP-I10" height="1" width="1" alt=""/&gt;</description>
  435. <wfw:commentRss>https://www.frankwatching.com/archive/2020/02/20/10-beste-intranetten-2020/feed/</wfw:commentRss>
  436. <slash:comments>0</slash:comments>
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  448. <postmeta:ignore_branded><![CDATA[0]]></postmeta:ignore_branded>
  449. <postmeta:hide_side_ads />
  450. <postmeta:newsletter_intro><![CDATA[Wat zijn de beste intranetten van 2020? De Nielsen Norman Group heeft een top 10 samengesteld. Wat zijn de succesfactoren maar ook de uitdagingen van deze intranetten? En wat kun jij daarvan leren?]]></postmeta:newsletter_intro>
  451. <postmeta:block_topic_alert><![CDATA[0]]></postmeta:block_topic_alert>
  452. <postmeta:future_post_date><![CDATA[2020-02-20 07:00:00]]></postmeta:future_post_date>
  453. <postmeta:push_message_title><![CDATA[Nieuw op Frankwatching]]></postmeta:push_message_title>
  454. <postmeta:push_message_body><![CDATA[De 10 beste intranetten van 2020]]></postmeta:push_message_body>
  455. <postmeta:popularity_score><![CDATA[4022]]></postmeta:popularity_score>
  456. <postmeta:coauthor><![CDATA[86266]]></postmeta:coauthor>
  457. <postmeta:coauthor_clean><![CDATA[Tabhita Minten &amp; Christiaan W. Lustig]]></postmeta:coauthor_clean>
  458. <postmeta:likes_count><![CDATA[1]]></postmeta:likes_count>
  459. <postmeta:likes><![CDATA[a:1:{i:0;s:5:&quot;54590&quot;;}]]></postmeta:likes>
  460. <feedburner:origLink>https://www.frankwatching.com/archive/2020/02/20/10-beste-intranetten-2020/</feedburner:origLink></item>
  461. <item>
  462. <title>Een soepele start van je sociaal intranet [6 lessen]</title>
  463. <link>http://feedproxy.google.com/~r/frankwatching/~3/coBgqhCLvb4/</link>
  464. <comments>https://www.frankwatching.com/archive/2020/02/19/sociaal-intranet-lanceren-tips/#comments</comments>
  465. <pubDate>Wed, 19 Feb 2020 13:00:00 +0000</pubDate>
  466. <dc:creator><![CDATA[Sharona Bruske]]></dc:creator>
  467. <category><![CDATA[Alle artikelen]]></category>
  468. <category><![CDATA[Digital business]]></category>
  469. <category><![CDATA[Adoptie]]></category>
  470. <category><![CDATA[Feedback]]></category>
  471. <category><![CDATA[Intranet]]></category>
  472. <category><![CDATA[intranet strategie]]></category>
  473. <category><![CDATA[Lanceren]]></category>
  474. <category><![CDATA[Projectmanagement]]></category>
  475.  
  476. <guid isPermaLink="false">https://www.frankwatching.com/?p=561492</guid>
  477. <description>Een sociaal intranet gelanceerd, maar het gebruik blijft achter? We&amp;#8217;ve been there. Dankzij een paar maatregelen overtreft het gebruik nu onze verwachtingen. Toen ik online zocht naar handvatten om het project succesvol te maken, bleken die er bijna niet te zijn. Daarom deel ik graag onze lessons learned voor iedereen die een sociaal intranet wil [&amp;#8230;]&lt;img src="http://feeds.feedburner.com/~r/frankwatching/~4/coBgqhCLvb4" height="1" width="1" alt=""/&gt;</description>
  478. <wfw:commentRss>https://www.frankwatching.com/archive/2020/02/19/sociaal-intranet-lanceren-tips/feed/</wfw:commentRss>
  479. <slash:comments>1</slash:comments>
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  493. <postmeta:newsletter_intro><![CDATA[Naar aanleiding van haar eigen struggles rondom het lanceren van een sociaal intranet, deelt Sharona Bruske zes handige tips.]]></postmeta:newsletter_intro>
  494. <postmeta:block_topic_alert><![CDATA[0]]></postmeta:block_topic_alert>
  495. <postmeta:future_post_date><![CDATA[2020-02-19 13:00:00]]></postmeta:future_post_date>
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  498. <postmeta:coauthor><![CDATA[88841]]></postmeta:coauthor>
  499. <postmeta:coauthor_clean><![CDATA[Sharona Bruske]]></postmeta:coauthor_clean>
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  501. <item>
  502. <title>Horeca &#x1f91d; social media: in 3 gangen naar een ijzersterke online beleving</title>
  503. <link>http://feedproxy.google.com/~r/frankwatching/~3/XTddiEJnnjc/</link>
  504. <comments>https://www.frankwatching.com/archive/2020/02/19/horeca-socialmedia-marketing/#respond</comments>
  505. <pubDate>Wed, 19 Feb 2020 10:00:00 +0000</pubDate>
  506. <dc:creator><![CDATA[Marieke Klauwers]]></dc:creator>
  507. <category><![CDATA[Alle artikelen]]></category>
  508. <category><![CDATA[Social media]]></category>
  509. <category><![CDATA[Horeca]]></category>
  510. <category><![CDATA[Horeca-ondernemers]]></category>
  511. <category><![CDATA[Social media marketing]]></category>
  512.  
  513. <guid isPermaLink="false">https://www.frankwatching.com/?p=562494</guid>
  514. <description>Mijn vaste baan als contentmarketeer ruilde ik in 2019 in voor een leven als horecaondernemer. Een smakelijk avontuur kan ik je vertellen. Daar waar ik eerst fulltime bezig was met contentmarketing, werd marketing nu ineens iets dat ik er naast mise en place, financiën, personeelszaken en inkoop nog ‘even’ bij moest doen. Daardoor schieten de [&amp;#8230;]&lt;img src="http://feeds.feedburner.com/~r/frankwatching/~4/XTddiEJnnjc" height="1" width="1" alt=""/&gt;</description>
  515. <wfw:commentRss>https://www.frankwatching.com/archive/2020/02/19/horeca-socialmedia-marketing/feed/</wfw:commentRss>
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  526. <postmeta:newsletter_intro><![CDATA[In de horeca schiet het gebruik van social media er nogal eens bij in. Terwijl ook investeren in de online gastreis je veel kan brengen. Horeca-ondernemer Marieke deelt in 3 gangen haar tips.]]></postmeta:newsletter_intro>
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  537. <item>
  538. <title>Netafim over storytelling en de toekomst van leadgeneratie</title>
  539. <link>http://feedproxy.google.com/~r/frankwatching/~3/_gEa8QIE9-4/</link>
  540. <comments>https://www.frankwatching.com/archive/2020/02/19/netafim-over-storytelling-toekomst-van-leadgeneratie/#respond</comments>
  541. <pubDate>Wed, 19 Feb 2020 09:00:00 +0000</pubDate>
  542. <dc:creator><![CDATA[Promoted]]></dc:creator>
  543. <category><![CDATA[Alle artikelen]]></category>
  544. <category><![CDATA[Contentmarketing]]></category>
  545.  
  546. <guid isPermaLink="false">https://www.frankwatching.com/?p=562605</guid>
  547. <description>Dankzij een uitgelezen contentstrategie hervond Netafim, fabrikant van irrigatiesystemen, het contact met zijn eindgebruiker: de boer. En dat zonder zijn vaste dealers voor het hoofd te stoten. George Lavric (Episerver) gaat hierover in gesprek met Itamar Kassel van Netafim. Hoe ziet hij de toekomst van leadgeneratie in B2B? Netafim produceert sprinklersystemen en micro-emitters, maar ook [&amp;#8230;]&lt;img src="http://feeds.feedburner.com/~r/frankwatching/~4/_gEa8QIE9-4" height="1" width="1" alt=""/&gt;</description>
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  559. <postmeta:newsletter_intro><![CDATA[Fabrikant Netafim zoekt via een online contentstrategie weer contact met zijn eindgebruiker: de boer. Zonder daarbij de vaste dealers voor het hoofd te stoten. Wat zijn hun ervaringen met storytelling en leadgeneratie in B2B?]]></postmeta:newsletter_intro>
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  565. <postmeta:branded_story_data><![CDATA[O:8:&quot;stdClass&quot;:5:{s:3:&quot;top&quot;;s:620:&quot;&lt;div class=&quot;post__authors&quot;&gt;&lt;div class=&quot;post__authors__author&quot;&gt;&lt;div class=&quot;post__authors__author__left&quot;&gt;&lt;img alt=&quot;&quot; src=&quot;https://www.frankwatching.com/app/uploads/2020/02/George-100x100.png&quot; class=&quot;img-circle&quot; height=&quot;65&quot; width=&quot;65&quot;/&gt;&lt;/div&gt;&lt;div class=&quot;post__authors__author__right&quot;&gt;&lt;div class=&quot;post__authors__author__right--wrapper&quot;&gt;&lt;span class=&quot;post__authors__author__title&quot;&gt;&lt;a href=&quot;https://www.frankwatching.com/archive/author/george-lavric/&quot;&gt;George Lavric&lt;/a&gt;&lt;/span&gt;&amp;lt;span&amp;gt;van &amp;lt;a href=&amp;quot;https://www.episerver.com/&amp;quot; target=&amp;quot;_blank&amp;quot;&amp;gt;Episerver&amp;lt;/a&amp;gt;&amp;lt;/span&amp;gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&quot;;s:6:&quot;bottom&quot;;s:2658:&quot;&lt;div class=&quot;post__authors__bottom__wrapper&quot;&gt;&lt;div class=&quot;post__authors__author post__authors__author--bottom&quot;&gt;&lt;div class=&quot;post__authors__author__left&quot;&gt;&lt;a href=&quot;https://www.episerver.com/&quot; target=&quot;_blank&quot;&gt;&lt;img alt=&quot;&quot; src=&quot;https://www.frankwatching.com/app/uploads/2020/02/Episerver-logo.png&quot; height=&quot;100&quot; width=&quot;100&quot;/&gt;&lt;/a&gt;&lt;ul class=&quot;post__authors__author__socials&quot;&gt;&lt;li&gt;&lt;a href=&quot;https://www.facebook.com/Episerver/&quot; target=&quot;_blank&quot;&gt;&lt;span class=&quot;fa fa-facebook-official&quot;&gt;&lt;/span&gt;&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href=&quot;https://twitter.com/https://twitter.com/episerver&quot; target=&quot;_blank&quot;&gt;&lt;span class=&quot;fa fa-twitter-square&quot;&gt;&lt;/span&gt;&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href=&quot;https://www.linkedin.com/company/episerver-ab/&quot; target=&quot;_blank&quot;&gt;&lt;span class=&quot;fa fa-linkedin-square&quot;&gt;&lt;/span&gt;&lt;/a&gt;&lt;/li&gt;&lt;/ul&gt;&lt;/div&gt;&lt;div class=&quot;post__authors__author__right&quot;&gt;&lt;span class=&quot;post__authors__author__title--large&quot;&gt;&lt;a href=&quot;https://www.episerver.com/&quot; target=&quot;_blank&quot;&gt;Episerver&lt;/a&gt;&lt;/span&gt;&lt;span class=&quot;post__authors__author__excerpt&quot;&gt;&amp;lt;p&amp;gt;Promoted story van Episerver - Episerver is het enige e-commerce platform dat relevante content, commerce en marketing met elkaar integreert. Hierdoor kunnen e-commerce toepassingen ontwikkeld worden waarbij de shopervaring hand in hand gaat met de klantervaring, zodat je een hogere conversie behaalt!&amp;lt;/p&amp;gt;
  566. &lt;/span&gt;&lt;div class=&quot;post__authors__author__meta&quot;&gt;&lt;span class=&quot;post__authors__author__meta__more&quot;&gt;&lt;a href=&quot;https://www.episerver.com/&quot; class=&quot;pull-right more-link&quot; target=&quot;_blank&quot;&gt;Meer over Episerver&lt;i class=&quot;fa fa-caret-right&quot;&gt;&lt;/i&gt;&lt;/a&gt;&lt;/span&gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&lt;div class=&quot;post__authors__author post__authors__author--bottom&quot;&gt;&lt;div class=&quot;post__authors__author__left&quot;&gt;&lt;a href=&quot;https://www.frankwatching.com/archive/author/george-lavric/&quot;&gt;&lt;img alt=&quot;&quot; src=&quot;https://www.frankwatching.com/app/uploads/2020/02/George-100x100.png&quot; class=&quot;img-circle&quot; height=&quot;100&quot; width=&quot;100&quot;/&gt;&lt;/a&gt;&lt;ul class=&quot;post__authors__author__socials&quot;&gt;&lt;/ul&gt;&lt;/div&gt;&lt;div class=&quot;post__authors__author__right&quot;&gt;&lt;span class=&quot;post__authors__author__title--large&quot;&gt;&lt;a href=&quot;https://www.frankwatching.com/archive/author/george-lavric/&quot;&gt;George Lavric&lt;/a&gt;&lt;/span&gt;&lt;span class=&quot;post__authors__author__excerpt&quot;&gt;Digital Transformation Consultant bij global softwarecompany Episerver.&lt;/span&gt;&lt;div class=&quot;post__authors__author__meta&quot;&gt;&lt;span class=&quot;post__authors__author__meta__article-count hidden-xs&quot;&gt;&lt;a href=&quot;https://www.frankwatching.com/archive/author/george-lavric/&quot;&gt;0 artikelen&lt;/a&gt;&lt;/span&gt;&lt;span class=&quot;post__authors__author__meta__more&quot;&gt;&lt;a href=&quot;https://www.frankwatching.com/archive/author/george-lavric/&quot; class=&quot;pull-right more-link&quot;&gt;Meer over George Lavric&lt;i class=&quot;fa fa-caret-right&quot;&gt;&lt;/i&gt;&lt;/a&gt;&lt;/span&gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&quot;;s:5:&quot;label&quot;;s:8:&quot;Promoted&quot;;s:12:&quot;promotionKey&quot;;s:20:&quot;-M0N-zP0ZrzwVPQpizNM&quot;;s:7:&quot;authors&quot;;a:1:{i:0;O:8:&quot;stdClass&quot;:10:{s:13:&quot;article_count&quot;;s:1:&quot;0&quot;;s:12:&quot;author_image&quot;;s:68:&quot;https://www.frankwatching.com/app/uploads/2020/02/George-100x100.png&quot;;s:9:&quot;authorurl&quot;;s:59:&quot;https://www.frankwatching.com/archive/author/george-lavric/&quot;;s:7:&quot;excerpt&quot;;s:71:&quot;Digital Transformation Consultant bij global softwarecompany Episerver.&quot;;s:8:&quot;facebook&quot;;s:0:&quot;&quot;;s:25:&quot;is_frankwatching_employee&quot;;s:1:&quot;0&quot;;s:8:&quot;linkedin&quot;;s:0:&quot;&quot;;s:4:&quot;name&quot;;s:13:&quot;George Lavric&quot;;s:7:&quot;twitter&quot;;s:0:&quot;&quot;;s:11:&quot;wordpressId&quot;;s:6:&quot;312768&quot;;}}}]]></postmeta:branded_story_data>
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  573. <item>
  574. <title>Welke blogposts scoren het beste? [onderzoek]</title>
  575. <link>http://feedproxy.google.com/~r/frankwatching/~3/kJV2LqZcV3I/</link>
  576. <comments>https://www.frankwatching.com/archive/2020/02/19/topartikel-blogposts-scoren-beste-onderzoek/#comments</comments>
  577. <pubDate>Wed, 19 Feb 2020 07:00:00 +0000</pubDate>
  578. <dc:creator><![CDATA[Tineke Pauw]]></dc:creator>
  579. <category><![CDATA[Alle artikelen]]></category>
  580. <category><![CDATA[Content]]></category>
  581. <category><![CDATA[Contentmarketing]]></category>
  582. <category><![CDATA[Schrijven]]></category>
  583. <category><![CDATA[SEO]]></category>
  584. <category><![CDATA[Bloggen]]></category>
  585. <category><![CDATA[Contentcreatie]]></category>
  586. <category><![CDATA[Contentstrategie]]></category>
  587. <category><![CDATA[Copywriting]]></category>
  588. <category><![CDATA[Onderzoek]]></category>
  589. <category><![CDATA[SEMrush]]></category>
  590. <category><![CDATA[SEO copywriting]]></category>
  591. <category><![CDATA[Titels]]></category>
  592.  
  593. <guid isPermaLink="false">https://www.frankwatching.com/?p=562608</guid>
  594. <description>Aan het begin van een nieuw jaar kijk je weer met een frisse blik naar je contentstrategie. Wat werkt? En wat werkt niet? Ik kwam een onderzoek over de anatomie van topartikelen tegen van SEMrush. Dit kan je kan helpen om met een nieuwe blik naar je content te kijken. Ze onderzochten meer dan 700.000 [&amp;#8230;]&lt;img src="http://feeds.feedburner.com/~r/frankwatching/~4/kJV2LqZcV3I" height="1" width="1" alt=""/&gt;</description>
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  610. <postmeta:newsletter_intro><![CDATA[SEMrush onderzocht meer dan 700.000 artikelen op een aantal kenmerken, zoals de lengte van het artikel en de lengte van de titel. Wat werkt en wat niet? Het helpt je om met een nieuwe blik naar je content te kijken.]]></postmeta:newsletter_intro>
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  622. <item>
  623. <title>36 SEO- &amp; conversie-tips om de grote jongens te verslaan</title>
  624. <link>http://feedproxy.google.com/~r/frankwatching/~3/mVqnWDi8Jb0/</link>
  625. <comments>https://www.frankwatching.com/archive/2020/02/18/seo-conversie-tips/#respond</comments>
  626. <pubDate>Tue, 18 Feb 2020 13:00:00 +0000</pubDate>
  627. <dc:creator><![CDATA[Martijn de Klerk]]></dc:creator>
  628. <category><![CDATA[Alle artikelen]]></category>
  629. <category><![CDATA[Conversie]]></category>
  630. <category><![CDATA[SEO]]></category>
  631. <category><![CDATA[Content]]></category>
  632. <category><![CDATA[Digital marketing]]></category>
  633. <category><![CDATA[Online marketing]]></category>
  634.  
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  636. <description>SEO, usability en conversie-optimalisatie zijn constant in ontwikkeling. En blijven in ontwikkeling. Hoe blijf je als kleiner bedrijf de grote giganten de baas? Oftewel: met welke stenen kun jij zoals de kleine David de grote Goliat precies tussen zijn ogen raken? Steeds meer sites en webshops verliezen de strijd tegen de grote jongens. Toch zijn [&amp;#8230;]&lt;img src="http://feeds.feedburner.com/~r/frankwatching/~4/mVqnWDi8Jb0" height="1" width="1" alt=""/&gt;</description>
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  652. <postmeta:newsletter_intro><![CDATA[Tijd om de handen uit de mouwen te steken en deze 36 handige tips toe te passen in jouw online strategie.]]></postmeta:newsletter_intro>
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  664. <title>Headless CMS: kies je voor Dr. Jekyll of Mr. Hyde?</title>
  665. <link>http://feedproxy.google.com/~r/frankwatching/~3/vklOTMcA4AE/</link>
  666. <comments>https://www.frankwatching.com/archive/2020/02/18/headless-cms/#respond</comments>
  667. <pubDate>Tue, 18 Feb 2020 10:00:00 +0000</pubDate>
  668. <dc:creator><![CDATA[Jan Verweij]]></dc:creator>
  669. <category><![CDATA[Alle artikelen]]></category>
  670. <category><![CDATA[Design]]></category>
  671. <category><![CDATA[CMS]]></category>
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  675.  
  676. <guid isPermaLink="false">https://www.frankwatching.com/?p=561844</guid>
  677. <description>In het tijdperk van snelle vernieuwingen wil je met je CMS niet achterblijven. Ga je je richten op micro-frontends met behulp van API&amp;#8217;s? Of blijf je toch liever gebruikmaken van een standaard CMS? Kies je voor Dr. Jekyll of Mr. Hyde? Of toch liever voor een combinatie? Volgens Google Trends vertoont het onderwerp ‘Headless CMS’ [&amp;#8230;]&lt;img src="http://feeds.feedburner.com/~r/frankwatching/~4/vklOTMcA4AE" height="1" width="1" alt=""/&gt;</description>
  678. <wfw:commentRss>https://www.frankwatching.com/archive/2020/02/18/headless-cms/feed/</wfw:commentRss>
  679. <slash:comments>0</slash:comments>
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  689. <postmeta:newsletter_intro><![CDATA[Het headless CMS is in opkomst. Wat is het? En wat zijn de voor- en nadelen van deze contentmanagementsystemen?]]></postmeta:newsletter_intro>
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  697. <postmeta:coauthor_clean><![CDATA[Jan Verweij]]></postmeta:coauthor_clean>
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  699. <feedburner:origLink>https://www.frankwatching.com/archive/2020/02/18/headless-cms/</feedburner:origLink></item>
  700. <item>
  701. <title>Een like zegt niets, ga voor engaging content [5 tips]</title>
  702. <link>http://feedproxy.google.com/~r/frankwatching/~3/dva_3_baOAA/</link>
  703. <comments>https://www.frankwatching.com/archive/2020/02/18/engaging-content-creeren-tips/#comments</comments>
  704. <pubDate>Tue, 18 Feb 2020 07:00:00 +0000</pubDate>
  705. <dc:creator><![CDATA[Kim Stolk]]></dc:creator>
  706. <category><![CDATA[Alle artikelen]]></category>
  707. <category><![CDATA[Content]]></category>
  708. <category><![CDATA[Social media]]></category>
  709. <category><![CDATA[Engagement]]></category>
  710. <category><![CDATA[Facebook]]></category>
  711. <category><![CDATA[Instagram]]></category>
  712. <category><![CDATA[Likes]]></category>
  713. <category><![CDATA[Online engagement]]></category>
  714. <category><![CDATA[Organisch bereik]]></category>
  715. <category><![CDATA[Social media engagement]]></category>
  716. <category><![CDATA[Statistieken]]></category>
  717. <category><![CDATA[Storytelling]]></category>
  718. <category><![CDATA[TikTok]]></category>
  719.  
  720. <guid isPermaLink="false">https://www.frankwatching.com/?p=562464</guid>
  721. <description>“Een like is als een compliment van je moeder,” stelt Ashley Vinson van Facebook. “Het is goed bedoeld, maar vooral gemakkelijk en weinig zeggend.” Haar boodschap is duidelijk: we moeten het succes van content niet laten afhangen van likes of andere statistieken, maar van inzichten die daadwerkelijk bijdragen aan het behalen van onze contentdoelstellingen. Ga [&amp;#8230;]&lt;img src="http://feeds.feedburner.com/~r/frankwatching/~4/dva_3_baOAA" height="1" width="1" alt=""/&gt;</description>
  722. <wfw:commentRss>https://www.frankwatching.com/archive/2020/02/18/engaging-content-creeren-tips/feed/</wfw:commentRss>
  723. <slash:comments>3</slash:comments>
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  737. <postmeta:newsletter_intro><![CDATA[“Een like is als een compliment van je moeder,” stelt Ashley Vinson van Facebook. “Het is goed bedoeld, maar vooral gemakkelijk en weinig zeggend.” Bepaal jij je succes op social media op basis van het aantal likes?]]></postmeta:newsletter_intro>
  738. <postmeta:block_topic_alert><![CDATA[0]]></postmeta:block_topic_alert>
  739. <postmeta:push_message_title><![CDATA[Nieuw op Frankwatching]]></postmeta:push_message_title>
  740. <postmeta:push_message_body><![CDATA[Ga voor engaging content]]></postmeta:push_message_body>
  741. <postmeta:future_post_date><![CDATA[2020-02-18 07:00:00]]></postmeta:future_post_date>
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  751. <item>
  752. <title>Hoe maak je een TikTok-video? [stappenplan]</title>
  753. <link>http://feedproxy.google.com/~r/frankwatching/~3/rcXetUx5sgM/</link>
  754. <comments>https://www.frankwatching.com/archive/2020/02/17/tiktok-video-maken-stappenplan/#respond</comments>
  755. <pubDate>Mon, 17 Feb 2020 14:00:00 +0000</pubDate>
  756. <dc:creator><![CDATA[Pelpina Trip]]></dc:creator>
  757. <category><![CDATA[Alle artikelen]]></category>
  758. <category><![CDATA[Social media]]></category>
  759. <category><![CDATA[Social media 101]]></category>
  760. <category><![CDATA[TikTok]]></category>
  761. <category><![CDATA[Video]]></category>
  762.  
  763. <guid isPermaLink="false">https://www.frankwatching.com/?p=562360</guid>
  764. <description>Ben je klaar om je eerste TikTok-filmpje te maken? Van het toevoegen van muziek, plaatsen van tekst en het gebruik van effecten: ik laat je stap voor stap zien hoe je een TikTok-video maakt. Is TikTok helemaal nieuw voor je, en wil je eerst even een rondleiding in de app? Check dan m’n vorige uitleg-video. [&amp;#8230;]&lt;img src="http://feeds.feedburner.com/~r/frankwatching/~4/rcXetUx5sgM" height="1" width="1" alt=""/&gt;</description>
  765. <wfw:commentRss>https://www.frankwatching.com/archive/2020/02/17/tiktok-video-maken-stappenplan/feed/</wfw:commentRss>
  766. <slash:comments>0</slash:comments>
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  780. <postmeta:newsletter_intro><![CDATA[Van het toevoegen van muziek, plaatsen van tekst en het gebruik van effecten: bekijk deze tutorial om eenvoudig je eerste TikTok-video te maken.]]></postmeta:newsletter_intro>
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  782. <postmeta:future_post_date><![CDATA[2020-02-17 14:00:00]]></postmeta:future_post_date>
  783. <postmeta:coauthor><![CDATA[730]]></postmeta:coauthor>
  784. <postmeta:coauthor_clean><![CDATA[Pelpina Trip]]></postmeta:coauthor_clean>
  785. <postmeta:popularity_score><![CDATA[3715]]></postmeta:popularity_score>
  786. <feedburner:origLink>https://www.frankwatching.com/archive/2020/02/17/tiktok-video-maken-stappenplan/</feedburner:origLink></item>
  787. <item>
  788. <title>Google Analytics verwijdert netwerkinformatie, zo krijg je toch weer inzicht</title>
  789. <link>http://feedproxy.google.com/~r/frankwatching/~3/HHst5xc98eo/</link>
  790. <comments>https://www.frankwatching.com/archive/2020/02/17/google-analytics-netwerkinformatie-inzicht/#comments</comments>
  791. <pubDate>Mon, 17 Feb 2020 12:00:00 +0000</pubDate>
  792. <dc:creator><![CDATA[Ruud Buijserd]]></dc:creator>
  793. <category><![CDATA[Advertising]]></category>
  794. <category><![CDATA[Analytics]]></category>
  795. <category><![CDATA[B2B-marketing]]></category>
  796. <category><![CDATA[Google Analytics]]></category>
  797.  
  798. <guid isPermaLink="false">https://www.frankwatching.com/?p=562489</guid>
  799. <description>Begin februari heeft Google een product-update uitgevoerd van Google Analytics. Eén van de belangrijkste veranderingen is het verwijderen van data uit de rapportage ‘Doelgroep -&amp;#62; technologie -&amp;#62; netwerk’. Alle nieuwe netwerkdata is vanaf 4 februari 2020 standaard (not set). Dat wil zeggen dat je vanuit deze tab geen inzichten meer kunt krijgen in de bezoekende [&amp;#8230;]&lt;img src="http://feeds.feedburner.com/~r/frankwatching/~4/HHst5xc98eo" height="1" width="1" alt=""/&gt;</description>
  800. <wfw:commentRss>https://www.frankwatching.com/archive/2020/02/17/google-analytics-netwerkinformatie-inzicht/feed/</wfw:commentRss>
  801. <slash:comments>13</slash:comments>
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  815. <postmeta:newsletter_intro><![CDATA[Google Analytics heeft begin februari de netwerkinformatie verwijderd. Je hebt hierdoor geen inzicht meer in bezoekende organisaties op je site. In dit artikel vind je 3 oplossingen.]]></postmeta:newsletter_intro>
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  818. <postmeta:push_message_title><![CDATA[Google Analytics]]></postmeta:push_message_title>
  819. <postmeta:push_message_body><![CDATA[Google verwijdert netwerkinformatie, wat nu?]]></postmeta:push_message_body>
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  826. <postmeta:coauthor_clean><![CDATA[Ruud Buijserd]]></postmeta:coauthor_clean>
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