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Source: https://www.tekgeekers.com/feed/

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<title>TekGeekers</title>
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<link>https://www.tekgeekers.com/</link>
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<title>Best Practices for Operating a Successful eCommerce Business</title>
<link>https://www.tekgeekers.com/best-practices-for-operating-a-successful-ecommerce-business/</link>
<dc:creator><![CDATA[TG Team]]></dc:creator>
<pubDate>Thu, 16 Jan 2025 06:25:18 +0000</pubDate>
<category><![CDATA[Marketing]]></category>
<guid isPermaLink="false">https://www.tekgeekers.com/?p=1413</guid>
<description><![CDATA[If you are running an eCommerce business that offers tangible products, you must have a strong online presence. However, with so much competition in the sector, it can be quite challenging to establish the grounds. Besides competing with regional brands, you also need to deal with global giants like Amazon, for example. For that reason, […]
The post <a href="https://www.tekgeekers.com/best-practices-for-operating-a-successful-ecommerce-business/">Best Practices for Operating a Successful eCommerce Business</a> appeared first on <a href="https://www.tekgeekers.com">TekGeekers</a>.
]]></description>
<content:encoded><![CDATA[If you are running an<a href="https://www.todaytechmedia.com/important-laws-and-regulations-you-need-to-know-before-starting-your-ecommerce-business/"> eCommerce business</a> that offers tangible products, you must have a strong online presence. However, with so much competition in the sector, it can be quite challenging to establish the grounds. 
Besides competing with regional brands, you also need to deal with global giants like Amazon, for example. For that reason, it’s important to focus on every little detail of your eCommerce site.
In this article, we will discuss some practices that will help you boost conversions for your eCommerce business. In addition, you’ll generate more leads and add even further success to your business’s bottom line. Whether you are a brick-and-mortar retailer who decided to finally expand their business online or a company that only operates online,you can get any kind of service like email marketing, PPC, Facebook advertisement many more through Capital Solutions.
Here are the following tips that will benefit you either way.
<h2>Offer Great Customer Service</h2>
Not every transaction on your eCommerce site will go smoothly. Customers will have questions and experience issues. That’s unavoidable. When buyers are facing any issues, like locating a product or troubleshooting an item they have purchased earlier, you need to ensure they can get assistance immediately.
That’s why you must have readily accessible customer support via various channels like phone, email, and live chat. This will allow you to obtain phone, email, and live chat statistics insights that will be useful later. Plus, customers will be able to communicate with your brand through their preferred communication channel. 
Furthermore, your customer service needs to be friendly. So, try not to keep customers on hold. Ultimately, ensure your customer service team is properly trained to resolve any issue rapidly and efficiently.
Also Read: <a href="https://www.tekgeekers.com/ways-entrepreneurs-pull-through-the-ups-and-downs-of-business/">WAYS ENTREPRENEURS PULL THROUGH THE UPS AND DOWNS OF BUSINESS</a>
<h2>Go Mobile</h2>
Your eCommerce has to be optimized for mobile devices. Nowadays, with more than half of all internet traffic shopping coming from a mobile device, you really can’t afford to exclude mobile shoppers. 
So, you must take your mobile strategy to the next level, and to do so, you need to make an app for your eCommerce store. That’s the best way to personalize your customer’s shopping experience. 
By building an app, you’ll be able to save user data, like payment options and shipping addresses. That way your customers will be able to check out and finish every purchase in just a few seconds instead of having to enter their information for each transaction.
<h2>Allow as Many Payment Options as Possible</h2>
You can’t make an assumption that everybody owns a MasterCard or Visa. Even if they do, it still may not be their preferred payment option. Maybe their cards will be maxed out, or simply they could have better membership advantages on different cards.
Although other credit card companies charge greater dealer transaction fees, you still have to allow other cards such as American Express or Discover. Also, you need to consider accepting alternative payment options like Google Pay or PayPal.
<h2>Prioritize SEO</h2>
Not everybody who needs your products will navigate straight to your eCommerce site. In fact, research shows that almost half of online buyers begin their purchasing by using a search engine, such as Google.
If your website isn’t among the top search results, consumers will purchase from your competitors instead. That’s why it’s crucial to concentrate your efforts on SEO. Try everything you can to get to the top of Google rankings for keywords related to your product offerings.
<h2>Remove Ads</h2>
Some eCommerce owners use their platform to offer advertisement space for other brands. But this can be a costly error.
Of course, you can make some extra money with ads, but this might put off your own customers. Pop-ups and sidebar ads may look like spam. Visitors can be afraid to click through your site because they’ll think they’re being redirected to a site that’s unsafe.
Research shows that around 80% of consumers in the U.S. consider online ads to be disruptive to their shopping experience. If you already have ads, remove them and leave the space blank. That will also help you remove the unnecessary clutter in your website design.
Also Read: <a href="https://www.tekgeekers.com/seven-ways-to-improve-business-process-management/">SEVEN WAYS TO IMPROVE BUSINESS PROCESS MANAGEMENT</a>
<h2>Provide Free Shipping</h2>
This one is quite simple – don’t charge your buyers for shipping. This is essential because unforeseen costs are the number one reason for shopping cart abandonment. Put yourself in your customers’ shoes.
They see one price listed on the product’s page, but at checkout, they see a totally different one with additional charges. Everybody expects to pay taxes, but shipping as well might be too much. Additional costs drive consumers away. You can consider raising your product prices to cover any shipping costs involved instead of charging your customers extra for shipping.
<h2>Final Words</h2>
Operating a successful eCommerce website is not a simple task. Luckily, you can do a lot of things to increase your chances of driving sales and improve your customer retention rate. To achieve success start implementing the above-given practices, but keep in mind that success doesn’t come overnight.
Also Read: <a href="https://www.tekgeekers.com/seven-ingenious-business-ideas-thatll-earn-you-big-bucks/">SEVEN INGENIOUS BUSINESS IDEAS THAT’LL EARN YOU BIG BUCKS</a>
The post <a href="https://www.tekgeekers.com/best-practices-for-operating-a-successful-ecommerce-business/">Best Practices for Operating a Successful eCommerce Business</a> appeared first on <a href="https://www.tekgeekers.com">TekGeekers</a>.
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<title>How To Master Price Action Trading Strategy</title>
<link>https://www.tekgeekers.com/how-to-master-price-action-trading-strategy/</link>
<dc:creator><![CDATA[TG Team]]></dc:creator>
<pubDate>Wed, 15 Jan 2025 06:17:46 +0000</pubDate>
<category><![CDATA[Marketing]]></category>
<category><![CDATA[Technology]]></category>
<guid isPermaLink="false">https://www.tekgeekers.com/?p=1424</guid>
<description><![CDATA[How To Master Price Action Trading Strategy There are many ways by which you can master the art of price action trading strategy. Being a new trader, you might think learning about the formations of the candlestick pattern is impossible as we have more than hundreds of patterns. But in reality, you can learn about […]
The post <a href="https://www.tekgeekers.com/how-to-master-price-action-trading-strategy/">How To Master Price Action Trading Strategy</a> appeared first on <a href="https://www.tekgeekers.com">TekGeekers</a>.
]]></description>
<content:encoded><![CDATA[<h2>How To Master Price Action Trading Strategy</h2>
There are many ways by which you can master the art of price action trading strategy. Being a new trader, you might think learning about the formations of the candlestick pattern is impossible as we have more than hundreds of patterns. But in reality, you can learn about thousands of candlestick patterns by using some simple techniques.
To become a professional price action trader, you have to follow certain rules. Without following some fixed sets of rules, you should never expect to master the art of price action trading strategy. Without any delay, let’s learn the process by which we can learn price action trading strategy.
<h2>Prepare Your Learning Environment</h2>
To learn price action trading strategy, you need a learning environment. Some traders use the demo account and some rely on simulation software. So, which one is better? Well, there is no exact answer but we would suggest you trade in the demo account. The novice traders often get their demo account from the low-end broker and mess things up. But the selection of your learning environment greatly affects your trading performance. In order to enjoy the best possible tools, we suggest finding a high-end broker like Saxo.
<h2>Learning The Single Candlestick Patterns</h2>
We have already said, there are most than hundreds of candlestick patterns in the market. Instead of learning about the complex candlestick pattern, we strongly recommend that you learn the single candlestick patterns. Try to understand the key reason for which a candlestick pattern works at the support and resistance level. But those who have basic knowledge about the Forex market may go for the complex patterns. So, how do you assess your trading level? You need to ask yourself a simple question – how to start Forex trading? If you manage to give a perfect answer, you can also learn about the complex candlestick patterns from the start.
<h2>Position of the candle</h2>
The novice price action traders keep on struggling in the retail trading industry as they don’t assess the position of the candlestick patterns. For instance, if you spot a bullish pin bar between the support and resistance level, you should never take the trades. The bullish pin bar should have been spotted at the major support level. So, try to relate the position of the candlestick pattern with the support and resistance level. Once you become good at doing this, you will become more confident with your actions.
<h2>Executions of the trade</h2>
Now you know the basic steps to execute the trades based on the price action confirmation signals formed at the important support and resistance level. But remember, this strategy is not going to provide you 100% win rate. You must assess the risk factor, risk to reward ratio, and the market condition before opening a new trade. By doing so, you will eliminate the risk factors to a great extent. After the trade execution, try not to change the important parameters. If you do so, you will develop some bad habits. Moreover, you might ruin the associated risk parameters for that certain trade.
<h2>Riding the trend</h2>
When it comes to trend trading strategy, it is better to trade the major trend line with the price action confirmation signals. As the price test a major trend support or resistance level, look for the formations of the candlestick patterns. Based on the candlestick patterns, execute your trades at the important level. But do not think you know every bit of detail about this market. Be prepared to lose trades even after taking the trades in favor of the trend.
<h2>Fix your faults</h2>
After learning the important technique of price action trading strategy, you should back-test your trading system in the demo account. Based on your demo trading performance, you should bring some positive changes to your existing trading system as it will help you to optimize your trading performance. Moreover, it will also boost your confidence level as you will be winning more trades.
The post <a href="https://www.tekgeekers.com/how-to-master-price-action-trading-strategy/">How To Master Price Action Trading Strategy</a> appeared first on <a href="https://www.tekgeekers.com">TekGeekers</a>.
]]></content:encoded>
</item>
<item>
<title>Here are top SEO Strategies to Improve Search Engine Ranking</title>
<link>https://www.tekgeekers.com/seo-strategies-to-improve-search-engine-ranking/</link>
<dc:creator><![CDATA[TG Team]]></dc:creator>
<pubDate>Tue, 14 Jan 2025 16:15:32 +0000</pubDate>
<category><![CDATA[Technology]]></category>
<category><![CDATA[SEO Rankings]]></category>
<category><![CDATA[SEO Strategy]]></category>
<category><![CDATA[SEO Tactis]]></category>
<category><![CDATA[SEO techniques]]></category>
<guid isPermaLink="false">https://www.tekgeekers.com/?p=1953</guid>
<description><![CDATA[Every business in the digital world faces the challenge of standing out online. I’ve seen many Australian businesses struggle to be seen in a busy market. Search engine optimization is key to connecting businesses with customers. Professional SEO services have changed how Australian companies see website visibility. By using smart SEO strategies, businesses can attract […]
The post <a href="https://www.tekgeekers.com/seo-strategies-to-improve-search-engine-ranking/">Here are top SEO Strategies to Improve Search Engine Ranking</a> appeared first on <a href="https://www.tekgeekers.com">TekGeekers</a>.
]]></description>
<content:encoded><![CDATA[Every business in the digital world faces the challenge of standing out online. I’ve seen many Australian businesses struggle to be seen in a busy market. Search engine optimization is key to connecting businesses with customers.
Professional SEO services have changed how Australian companies see website visibility. By using smart SEO strategies, businesses can attract more organic traffic. This traffic is crucial for reaching their target audience.
To succeed online today, a website is not enough. Businesses need to understand how search engines rank content. They see SEO as an investment in their digital success, not just an expense.
<h3>Key Takeaways</h3>
<ul>
<li style="font-weight: 400;" aria-level="1">SEO consulting services provide strategic digital visibility</li>
<li style="font-weight: 400;" aria-level="1">Organic traffic drives sustainable business growth</li>
<li style="font-weight: 400;" aria-level="1">Search engine optimisation is crucial for online competitiveness</li>
<li style="font-weight: 400;" aria-level="1">Strategic website visibility increases customer engagement</li>
<li style="font-weight: 400;" aria-level="1">Professional SEO techniques deliver measurable digital results</li>
</ul>
<h2>Understanding Modern SEO Best Practices</h2>
The digital world is changing fast, making it hard for businesses to keep up in SEO. SEO practices have changed a lot, needing marketers to grasp how search engines work.
<a href="https://youtube.com/watch?v=2P5er9cMPBM" target="_blank" rel="noopener">https://youtube.com/watch?v=2P5er9cMPBM</a>
Now, search engines focus more on how users feel and the quality of content. Web developers and marketers must keep up to stay ahead in search rankings.
<h3>The Evolution of Search Engine Algorithms</h3>
Today’s search engine algorithms are very smart. They look at content in many ways:
<ul>
<li style="font-weight: 400;" aria-level="1">Content relevance and depth</li>
<li style="font-weight: 400;" aria-level="1">User engagement metrics</li>
<li style="font-weight: 400;" aria-level="1">Website performance indicators</li>
<li style="font-weight: 400;" aria-level="1">Semantic understanding of context</li>
</ul>
<h3>Core Web Vitals and Their Impact</h3>
Google’s Core Web Vitals are key for website rankings. They check:
<table>
<tbody>
<tr>
<td>Metric</td>
<td>Measurement</td>
<td>Impact</td>
</tr>
<tr>
<td>Largest Contentful Paint (LCP)</td>
<td>Loading Performance</td>
<td>High</td>
</tr>
<tr>
<td>First Input Delay (FID)</td>
<td>Interactivity</td>
<td>Medium</td>
</tr>
<tr>
<td>Cumulative Layout Shift (CLS)</td>
<td>Visual Stability</td>
<td>High</td>
</tr>
</tbody>
</table>
<h3>Mobile-First Indexing Fundamentals</h3>
Mobile-first indexing is now the norm for search engines. Websites need to focus on mobile users to rank well.
“In the mobile-first world, your website’s mobile version is now the primary source for ranking and indexing.” – Digital Marketing Expert
Knowing these SEO best practices helps Australian businesses build strong online strategies. These strategies meet current search engine and user needs.
<h2>Mastering Keyword Research and Implementation</h2>
Keyword research is key to good search engine optimization. In Australia, digital marketers know that using the right keywords can boost a website’s visibility. It also helps attract the right kind of visitors.
<img fetchpriority="high" decoding="async" class=" wp-image-1955 aligncenter" src="https://www.tekgeekers.com/wp-content/uploads/2025/01/kr-min-300x171.jpg" alt="Keyword Research" width="409" height="233" srcset="https://www.tekgeekers.com/wp-content/uploads/2025/01/kr-min-300x171.jpg 300w, https://www.tekgeekers.com/wp-content/uploads/2025/01/kr-min-1024x585.jpg 1024w, https://www.tekgeekers.com/wp-content/uploads/2025/01/kr-min-768x439.jpg 768w, https://www.tekgeekers.com/wp-content/uploads/2025/01/kr-min-696x398.jpg 696w, https://www.tekgeekers.com/wp-content/uploads/2025/01/kr-min-1068x610.jpg 1068w, https://www.tekgeekers.com/wp-content/uploads/2025/01/kr-min-735x420.jpg 735w, https://www.tekgeekers.com/wp-content/uploads/2025/01/kr-min.jpg 1344w" sizes="(max-width: 409px) 100vw, 409px" />
Good keyword research means understanding what users really want to find. Businesses need to find long-tail keywords that match specific needs and preferences.
“The right keywords are like a map that guides potential customers directly to your digital doorstep.”
<ul>
<li style="font-weight: 400;" aria-level="1">Analyze search volume and competition for potential keywords</li>
<li style="font-weight: 400;" aria-level="1">Understand user search intent across different platforms</li>
<li style="font-weight: 400;" aria-level="1">Focus on long-tail keywords with higher conversion potential</li>
<li style="font-weight: 400;" aria-level="1">Use keyword research tools to uncover hidden opportunities</li>
</ul>
Putting keywords into content needs careful thought. Content creators should use keywords in a way that’s natural and easy to read. This way, they meet search engine requirements without sacrificing clarity.
<table>
<tbody>
<tr>
<td>Keyword Type</td>
<td>Search Volume</td>
<td>Conversion Potential</td>
</tr>
<tr>
<td>Short-tail keywords</td>
<td>High</td>
<td>Low</td>
</tr>
<tr>
<td>Long-tail keywords</td>
<td>Moderate</td>
<td>High</td>
</tr>
</tbody>
</table>
Australian businesses can get ahead by learning how to do keyword research and use. They need to keep up with the latest in search engine optimization.
<h2>Creating High-Quality Content That Ranks</h2>
Making great content is key to a good digital marketing plan. Search engines love content that really helps readers. Learning how to make your content better can really help your website.
<img decoding="async" class=" wp-image-1956 aligncenter" src="https://www.tekgeekers.com/wp-content/uploads/2025/01/content-min-300x171.jpg" alt=" High-Quality Content " width="354" height="202" srcset="https://www.tekgeekers.com/wp-content/uploads/2025/01/content-min-300x171.jpg 300w, https://www.tekgeekers.com/wp-content/uploads/2025/01/content-min-1024x585.jpg 1024w, https://www.tekgeekers.com/wp-content/uploads/2025/01/content-min-768x439.jpg 768w, https://www.tekgeekers.com/wp-content/uploads/2025/01/content-min-696x398.jpg 696w, https://www.tekgeekers.com/wp-content/uploads/2025/01/content-min-1068x610.jpg 1068w, https://www.tekgeekers.com/wp-content/uploads/2025/01/content-min-735x420.jpg 735w, https://www.tekgeekers.com/wp-content/uploads/2025/01/content-min.jpg 1344w" sizes="(max-width: 354px) 100vw, 354px" />
Creating content is more than just using keywords. It’s about making your content valuable and easy to read. This balance is important for both users and search engines.
<h3>Content Optimization Techniques</h3>
<ul>
<li style="font-weight: 400;" aria-level="1">Conduct thorough keyword research</li>
<li style="font-weight: 400;" aria-level="1">Create in-depth, original content</li>
<li style="font-weight: 400;" aria-level="1">Ensure readability and engagement</li>
<li style="font-weight: 400;" aria-level="1">Use clear, concise language</li>
</ul>
<h3>Strategic Internal Linking</h3>
Internal linking is a smart way to structure your content. It links pages on your site together. This:
<ol>
<li style="font-weight: 400;" aria-level="1">Makes your site easier to navigate</li>
<li style="font-weight: 400;" aria-level="1">Spreads out page authority</li>
<li style="font-weight: 400;" aria-level="1">Helps search engines see how your content is connected</li>
</ol>
“Great content is the best SEO strategy you can implement.”
<h3>Content Length and Structure Guidelines</h3>
Long, detailed content usually ranks higher. Aim for 1500-2500 words for tough topics. Use clear headings to make it easy to read.
Pro tip: Focus on solving user problems rather than just writing for search engines.
<h2>Technical SEO Optimization Essentials</h2>
Technical SEO is all about making your website better for search engines and users. It’s about the technical stuff that helps your site rank higher and work smoothly.
Technical SEO is more than just writing good content. It’s about making your website easy for search engines to find and understand. Important parts include:
<ul>
<li style="font-weight: 400;" aria-level="1">Site speed optimization</li>
<li style="font-weight: 400;" aria-level="1">XML sitemaps configuration</li>
<li style="font-weight: 400;" aria-level="1">Robots.txt management</li>
<li style="font-weight: 400;" aria-level="1">Schema markup implementation</li>
</ul>
Fast websites are better for everyone. Google likes websites that load quickly on phones and computers. You can make your site faster by compressing images, caching browsers, and reducing server times.
“A one-second delay in page load time can reduce conversions by 7%.” – Google Research
XML sitemaps and robots.txt files are key in technical SEO. They help search engines know your website’s layout and which pages to show. Setting them up right means search engines can find and rank your content better.
Schema markup adds extra details about your website’s content. It lets search engines show rich snippets in search results. This helps them understand your content better, which can lead to more clicks.
Doing regular technical SEO checks helps find and fix problems. This keeps your website working well for both search engines and visitors.
<h2>Professional SEO Consulting Services for Australian Businesses</h2>
Digital marketing is complex, and expert advice is key. <a href="https://defyn.com.au/search-engine-optimisation/">SEO consulting services</a> help businesses shine online and grow.
Australian businesses face unique digital challenges. Professional consultants know the local market well. They create strategies that fit your industry’s needs.
<h3>Comprehensive Site Audits: Uncovering Hidden Opportunities</h3>
A site audit is the first step in a good SEO plan. Experts check your website to find:
<ul>
<li style="font-weight: 400;" aria-level="1">Technical issues</li>
<li style="font-weight: 400;" aria-level="1">Content that can be better</li>
<li style="font-weight: 400;" aria-level="1">Things that might stop you from ranking well</li>
<li style="font-weight: 400;" aria-level="1">What your competitors are doing</li>
</ul>
<h3>Custom SEO Strategy Development</h3>
Every business is different, so a custom SEO plan is vital. Experts make strategies that match your goals and audience.
“A well-crafted SEO strategy is like a roadmap to digital success” – Digital Marketing Expert
<h3>Performance Tracking and Reporting</h3>
It’s important to see how your SEO efforts are doing. Consultants give detailed reports on:
<ol>
<li style="font-weight: 400;" aria-level="1">How keywords are doing</li>
<li style="font-weight: 400;" aria-level="1">Website traffic</li>
<li style="font-weight: 400;" aria-level="1">More people taking action</li>
<li style="font-weight: 400;" aria-level="1">Return on investment</li>
</ol>
Working with SEO consulting services can help Australian businesses reach their digital goals. They stay ahead in the online world.
<h2>Building Quality Backlinks and Authority</h2>
Link building is key to bettering a website’s search engine ranking. Quality backlinks are a strong signal for domain authority. They help websites rank higher and become more visible online.
To build a strong off-page SEO strategy, you need a plan and consistent action. Experts suggest several methods for creating a solid backlink profile:
<ul>
<li style="font-weight: 400;" aria-level="1">Create exceptional, shareable content</li>
<li style="font-weight: 400;" aria-level="1">Engage in strategic guest posting</li>
<li style="font-weight: 400;" aria-level="1">Leverage digital PR opportunities</li>
<li style="font-weight: 400;" aria-level="1">Collaborate with industry influencers</li>
<li style="font-weight: 400;" aria-level="1">Participate in relevant online communities</li>
</ul>
“Backlinks are the currency of digital reputation” – SEO Expert Sarah Thompson
Understanding the link acquisition landscape is crucial. Not all backlinks are equal. Search engines value links from reputable, relevant sites more.
<table>
<tbody>
<tr>
<td>Backlink Type</td>
<td>Authority Impact</td>
<td>Recommended Frequency</td>
</tr>
<tr>
<td>Editorial Links</td>
<td>High</td>
<td>Monthly</td>
</tr>
<tr>
<td>Guest Posts</td>
<td>Medium</td>
<td>Quarterly</td>
</tr>
<tr>
<td>Industry Directories</td>
<td>Low</td>
<td>Annually</td>
</tr>
</tbody>
</table>
Australian businesses can boost their online presence with targeted link building. Regularly creating high-quality backlinks can turn off-page SEO into a strong point.
<h2>Conclusion: Implementing Your SEO Strategy</h2>
Creating a strong SEO strategy is key for businesses wanting to boost their online presence. The digital world keeps changing, so it’s vital for Australian companies to keep up. They need to implement SEO well to stay ahead.
Getting help from SEO experts is a smart move. They know how to tackle the complex world of search engine optimization. They can craft strategies that fit your business, helping you get noticed more.
SEO is not a one-off task but an ongoing effort. Regular checks on your site, updating content, and finding the right keywords are crucial. This keeps your site performing well in search engines. Investing in SEO can lead to lasting growth and success online.
For those wanting to improve their online image, working with SEO pros is a great step. With the right strategy, your business can reach its full potential online. This can lead to outstanding success in the digital world.
The post <a href="https://www.tekgeekers.com/seo-strategies-to-improve-search-engine-ranking/">Here are top SEO Strategies to Improve Search Engine Ranking</a> appeared first on <a href="https://www.tekgeekers.com">TekGeekers</a>.
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<item>
<title>7 Tips For Choosing The Right Theme For Your Shopify Store</title>
<link>https://www.tekgeekers.com/choosing-the-right-theme-for-your-shopify-store/</link>
<dc:creator><![CDATA[TG Team]]></dc:creator>
<pubDate>Tue, 14 Jan 2025 14:32:42 +0000</pubDate>
<category><![CDATA[Business]]></category>
<category><![CDATA[Developer]]></category>
<category><![CDATA[Shopify Store]]></category>
<category><![CDATA[Themes]]></category>
<guid isPermaLink="false">https://www.tekgeekers.com/?p=1059</guid>
<description><![CDATA[What do people do when they enter a shopping mall, restaurant, museum, library, or even their friends’ new house? They look around and consider the colours, layout, design, neatness, and the overall décor of the place, right? All the people, irrespective of their ages and genders, are habitual of observing and analyzing their surroundings. It […]
The post <a href="https://www.tekgeekers.com/choosing-the-right-theme-for-your-shopify-store/">7 Tips For Choosing The Right Theme For Your Shopify Store</a> appeared first on <a href="https://www.tekgeekers.com">TekGeekers</a>.
]]></description>
<content:encoded><![CDATA[What do people do when they enter a shopping mall, restaurant, museum, library, or even their friends’ new house? They look around and consider the colours, layout, design, neatness, and the overall décor of the place, right?
All the people, irrespective of their ages and genders, are habitual of observing and analyzing their surroundings. It takes 1/10th of a second for the human brain to form an impression. Yes, that’s right, 100 milliseconds is all it takes to decide if the place is nice or meh.
The human brain does the same when it comes across an eCommerce store. In a matter of a few milliseconds, it decides if it should stay on the website or exit it. Did you know that only 2% of the entire website’s traffic converts on their first visit? The remaining 98% audience do not convert on their first visit to the store. It is because they need time to decide if the website is trustworthy, has good products, and is the right place to spend money or not.
If the eCommerce store appears attractive and looks trustworthy, visitors will not hesitate to revisit the website and purchase their favourite articles. Web designing is an important skill to build and grow your <a href="https://www.todaytechmedia.com/important-laws-and-regulations-you-need-to-know-before-starting-your-ecommerce-business/">eCommerce store</a>. But hey, you can still create a jaw-dropping storefront without learning web-designing skills or hiring a web designer.
Curious about how to design your store without taking help from a web designer? Well, the answer is pretty simple, by choosing the best Shopify theme!
By selecting the suitable Shopify theme, an entrepreneur can beautifully display his products, add attractive elements, and maximize the functionality of his store to provide an excellent experience to the users.
Shopify offers a myriad of themes. Some of them are free while others are premium, i.e., you have to purchase them to run them in your store. The decision to select one theme for your store out of numerous themes can be pretty overwhelming and baffling.
Hence, in today’s article, we have created a guide that contains tips and tricks to build your Shopify store by selecting the best Shopify theme.
Ready? Let’s begin…
<h2>7 Tips For Choosing The Right Theme For Your Shopify Store</h2>
<h3>1. Decide On Your Budget </h3>
Shopify offers many themes to store owners. It provides some themes completely free, while other themes need to be purchased. You can select a theme between the price ranges of $0-$200. Your budget plays a crucial factor when it comes to choosing the best Shopify theme.
Purchasing a theme is not the only expense of the business. There are thousands of expenses that are to be incurred to keep the business going. If a company selects an expensive theme, it will strain their budget and have a hard time managing the other expenses of the business.
Therefore, before heading over to the Shopify theme store, enlist the features that you need in the theme. For instance, large catalogue size, mobile responsive, light-weight, etc. By having the list of features you want in your store, you will know precisely where to invest your hard-earned money.
Premium themes are pricey because of the following factors:
– The Developers
Experienced and competent developers charge more for designing and developing the theme.
– Customization 
Premium themes offer a high level of flexibility. The higher the customization options, the higher the theme’s cost. If the theme provides the feature of drag and drop, it can cost more than other themes.
– Functionality 
There are some themes available on the theme store that allow the store owner to transform their store into anything they like. It offers extra widgets, an extensive product catalogue, chat boxes, and even built-in SEO features. All these additional functions increase the cost of the theme.
To put it simply, the theme that offers more features and functionality to your store will cost higher than the free themes. Now, we do not imply that free themes offered by Shopify are not good enough for your store, no.
Free themes also offer a nice layout and features for startup <a href="https://www.tekgeekers.com/category/business/">businesses</a>. However, they will provide limited functionality and customization flexibility. Hence, before getting swooned away by numerous options available on the theme store, consider your budget and your store’s needs.
<h3>2. Support From Theme’s Developer </h3>
Online buyers have become accustomed to reading online reviews before purchasing any product online. It would be best to do the same when selecting or buying a Shopify theme for your store.
People often forget to check the ratings and read online reviews of the theme and its developer before purchasing it for their store. Buying the theme is not enough. The theme developers must have a good reputation and extend their services if there is any problem with the theme.
It is imperative that the developers extend their support after selling the theme. The reason behind this is that not all store owners have a technical background. If there is any glitch or problem with the theme, they will be clueless about fixing it. Ensure to select the theme developed by experienced and well-reputed developers, extending their support after selling the theme.
Shopify themes can be purchased from its theme store or third party developers. If you plan to buy a theme from a third-party developer, don’t forget to check the developer reviews and ratings before paying for it.
<h3>3. Product Images And Catalogue Size</h3>
Images are the essential element in any eCommerce store. Attractive product images have the power to grab the visitors’ attention and convert them into customers. Thus, do not overlook this important aspect when selecting the theme for the Shopify store.
Select a suitable theme that can support and display the images and catalogue, depending upon the niche and types of products a business sells. For instance, an eCommerce store that sells books will need a theme that can support many pictures, display them beautifully, and allow users to zoom the images or view the image from different angles.
There are hundreds of themes available to choose from. Shopify is kind enough to provide the theme for every type of business. You have to skim through the vast collection of themes to find the one that fits perfectly to your business’s needs. Don’t worry; you won’t be required to check every theme available in the store to find the one that is fit for your purpose. You can<a href="https://www.tekgeekers.com/how-to-improve-your-amazon-item-searches/"> use a search option</a> to look up the themes that are suitable for the store.
If your business deals with a limited number of products, you don’t need to invest in a theme that supports an extensive product catalogue. A theme that displays all the products on one page will be enough for such a business. Contrary to it, if your company has numerous categories of items that require to be displayed on individual pages or subpages, hunt for the themes that can show multiple pictures and create separate pages for each product category in the main menu.
Don’t forget to check the preview of each theme to understand how product images would be displayed to the users on the store.
<h3>4. Favour Lightweight Mobile-Responsive Themes </h3>
When was the last time you used your personal computers for shopping online? With the advent of smartphones, people have resorted to shopping online through their mobile phones. They no longer switch on their computer for the sake of indulging in retail therapy.
Did you know that 79% of cell phone users have ordered goods online through their smartphones in the previous six months? It means that mobile users generate more than half the traffic on the website. Therefore, your website must be optimized to cater to the mobile user’s needs and provide them with the best shopping experience without requiring them to zoom in or scrolling to and for.
Mobile responsiveness is a crucial factor to consider when selecting the theme for your Shopify store. Check the preview of the theme to view how it would appear on various digital devices. If the theme displays and functions perfectly on mobile devices, go for it.
Another critical thing to keep in mind while selecting the theme is how fast it is. If the theme has unnecessary elements like fancy loaders, animations, designs, patterns, etc., it will add load on your website and won’t load quickly. Slow-loading websites increase the bounce rate of the website and affect its SEO adversely.
<h3>5. Optimized Checkout Process</h3>
Checkout is the last stage where visitors finalize their orders, share their payment details, and convert into customers.
How would you feel if your visitors add products to their carts, make it to the checkout stage and then exit your website without placing their orders? Watching the visitors abandoning their carts is not a pleasant sight to behold. 28% of the visitors abandon their carts if the checkout process is lengthy. Similarly, 37% of the visitors leave the website without finishing their transactions if the website requires them to create a separate account for checking out.
Select the theme, which offers a seamless and straightforward checkout procedure and allows the user to use a guest account to complete their orders.
<h3>6. Language And Translation Support </h3>
Online stores have made it possible for entrepreneurs to sell their products to far off corners of the world. It means that people from all over the world can place their orders on the website.
If you offer international delivery on your website, you might get many customers from different countries. To give your international customers an unforgettable shopping experience, select a theme that offers various languages and translation facilities. Adding additional languages in your store will make it easier for international customers to interact with your website and understand its content.
Moreover, providing additional languages on your website improves its visibility and ranking on the search engines result in pages and attracts non-English speakers to your website.
For instance, if you deliver your goods to China and have Chinese customers, having an option to translate the store to Chinese will help users spend more time on your website and explore it.
<h3>7. Built-In SEO Features</h3>
SEO is the backbone to improve the website’s visibility, ranking, and traffic. Many Shopify themes offer built-in SEO tools to reach a wider audience and<a href="https://www.tekgeekers.com/right-traffic-from-social-media-platforms/"> increase website traffic</a>.
If a website’s SEO is optimized and it reaches a massive audience, the entrepreneur will not have to spend a fortune on paid ads to reach the targeted audience.
Opt for the themes that offer the following SEO features:
<ul>
<li style="font-weight: 400;" aria-level="1">Automatic generation of sitemaps</li>
<li style="font-weight: 400;" aria-level="1">Comment boards</li>
<li style="font-weight: 400;" aria-level="1">Widgets</li>
<li style="font-weight: 400;" aria-level="1">Customized Metadata </li>
<li style="font-weight: 400;" aria-level="1">Social media sharing buttons</li>
<li style="font-weight: 400;" aria-level="1">Supports featured snippets on Google</li>
</ul>
If a theme offers these features and is within your budget, you know what to do, right?
<h2>Winding Up</h2>
Selecting the theme for your Shopify store is an important decision that can affect your business’s success. Hence, do not make an impulse decision while choosing the theme for your Shopify store.
Use the tips mentioned above to find the best Shopify theme for your store to make it successful.
What are some other tips that should be considered while choosing the Shopify theme? Please share it in the comments below.
<h4>Author Bio:</h4>
Ricky Hayes is the Co-Founder and Head of Marketing at Debutify – a free Shopify theme, helping dropshippers build high-converting stores in minutes. He is a passionate entrepreneur running multiple businesses, marketing agencies, and mentoring programs.
The post <a href="https://www.tekgeekers.com/choosing-the-right-theme-for-your-shopify-store/">7 Tips For Choosing The Right Theme For Your Shopify Store</a> appeared first on <a href="https://www.tekgeekers.com">TekGeekers</a>.
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<item>
<title>4 Emerging Technology and Business Trends Shaping 2023 and Beyond</title>
<link>https://www.tekgeekers.com/4-emerging-technology-and-business-trends-shaping-2023-and-beyond/</link>
<dc:creator><![CDATA[TG Team]]></dc:creator>
<pubDate>Tue, 14 Jan 2025 02:07:17 +0000</pubDate>
<category><![CDATA[Business]]></category>
<category><![CDATA[Cybersecurity]]></category>
<category><![CDATA[Technology]]></category>
<guid isPermaLink="false">https://www.tekgeekers.com/?p=1934</guid>
<description><![CDATA[ The only constant thing in business is change. Entrepreneurs and executives alike need to be aware of changes in the business landscape to stay ahead of the curve and gain a competitive advantage. The current landscape is very competitive, and keeping up with the latest technologies can sometimes be the difference between […]
The post <a href="https://www.tekgeekers.com/4-emerging-technology-and-business-trends-shaping-2023-and-beyond/">4 Emerging Technology and Business Trends Shaping 2023 and Beyond</a> appeared first on <a href="https://www.tekgeekers.com">TekGeekers</a>.
]]></description>
<content:encoded><![CDATA[ The only constant thing in business is change. Entrepreneurs and executives alike need to be aware of changes in the business landscape to stay ahead of the curve and gain a competitive advantage. The current landscape is very competitive, and keeping up with the latest technologies can sometimes be the difference between success and failure. 
 It takes continuous learning and development commitment to stay up-to-date with industry trends and advancements. But businesses stand to gain several benefits from doing so. Staying ahead of the curve is one benefit of keeping up with the times, as mentioned above.
 Another benefit of tracking emerging trends is identifying new opportunities for growth and innovation. New trends can help you develop new processes or refine existing ones to serve your customers better, attract new customers, and expand your business.
 Staying up-to-date with business trends is also crucial for making important business decisions. An in-depth understanding of the current business landscape and the latest developments will help you make informed decisions about achieving short- and long-term goals.
 2023 has already seen the rise of new trends, with many of these trends predicted to persist through 2024 and beyond. Below, we discuss new trends that businesses should be aware of for the coming years. Here they are:
<ul>
<li aria-level="1">Increased Automation</li>
</ul>
In today’s fast-paced business world, almost every company deals with repetitive, error-prone tasks that can be both time-consuming and resource-intensive. The remedy? Embracing automation to unlock unprecedented efficiency and precision. By automating these tasks, companies mitigate errors and liberate their workforce to focus on the more important aspects of business that require their expertise. 

 While many businesses have already embraced and integrated automation into their workflows, 2023 heralds a pivotal shift as companies now explore the potential of automating more complex processes and positioning automation at the heart of their operations. Traditionally reserved for straightforward tasks, automation is stepping into the spotlight as a central catalyst for operational excellence.
 Irrespective of a business’s size or industry, a process invariably can be honed to perfection through automation. As a business owner, the onus is to explore how this transformative technology can elevate productivity and slash costs within your organization. 
<ul>
<li aria-level="1">Marketing Translation</li>
</ul>
The internet has fundamentally transformed businesses’ operations, making reaching a global audience possible. When a company sets its sights on breaking into multiple new markets, a critical consideration emerges: how to tailor marketing efforts to resonate with each unique audience. 

 While English enjoys global prominence, many non-English speakers seek products and services in their native languages. Neglecting this demographic represents a missed opportunity of considerable magnitude. Serious organizations know this, leading to increasing demand for marketing translation services in today’s business landscape.
The core challenge of marketing translation resides in the art of localization. It extends beyond the mere conversion of words; it involves capturing context, inflection, and the nuances of local culture. Fortunately, there are several professional translation services ranging from Japanese translation services to those of Spanish, Arabic, Portuguese, and so on.
<ul>
<li aria-level="1">Clean Energy and Sustainability </li>
</ul>
The momentum of the sustainability movement persists, driving businesses and governments worldwide to pursue carbon footprint reduction and enhance the safety of our planet. This collective effort has propelled the adoption of clean energy sources, including hydropower, wind power, and solar. 

 Tech industry giants, such as Google, Amazon, and Apple, have assumed pioneering roles in championing sustainability, serving as beacons for other enterprises to follow. Notably, embracing sustainability has several benefits, including cultivating a sterling reputation, substantial cost savings, heightened employee engagement, unwavering customer loyalty, and many other benefits.
 Terms like environmental, social, and governance (ESG) and corporate social responsibility (CSR) are becoming more popular in business as companies now include sustainability as part of their core strategy. Ultimately, businesses and our environment benefit from this, making it a win-win situation.
<ul>
<li aria-level="1">Robust Cybersecurity Solutions</li>
</ul>
Cyberattacks have several consequences that range from reputational damage to financial loss, operational disruptions, and the looming threat of contractual penalties. In today’s business landscape, the digital realm is the epicenter of operations, driven by the pervasive influence of the internet and evolving technologies. 

Cybercriminals always look to take advantage of the digital market, making cyber threats more sophisticated. Companies recognize the need to invest in <a href="https://www.tekgeekers.com/how-to-build-a-cybersecurity-process-for-your-business/amp/">robust cybersecurity solutions</a> to maintain a safe digital environment, comply with regulations, gain customer trust, and stay ahead of the competition.
 Cybersecurity has three critical aspects: prevention, detection, and response. Prevention aims to avoid breaches, while detection involves identifying potential threats and vulnerabilities. Response implies that prompt and appropriate responses be taken during a security incident. These three aspects should be adequately addressed in your cybersecurity process. 
The post <a href="https://www.tekgeekers.com/4-emerging-technology-and-business-trends-shaping-2023-and-beyond/">4 Emerging Technology and Business Trends Shaping 2023 and Beyond</a> appeared first on <a href="https://www.tekgeekers.com">TekGeekers</a>.
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<item>
<title>Online Therapy Proven to Be Just as Effective as In-Person Therapy</title>
<link>https://www.tekgeekers.com/online-therapy-proven-to-be-just-as-effective-as-in-person-therapy/</link>
<dc:creator><![CDATA[TG Team]]></dc:creator>
<pubDate>Mon, 13 Jan 2025 13:37:01 +0000</pubDate>
<category><![CDATA[Health]]></category>
<guid isPermaLink="false">https://www.tekgeekers.com/?p=1051</guid>
<description><![CDATA[Since COVID-19 has prevented people from safely leaving their homes, they may be unable to carry out daily routines, such as attending weekly therapy sessions. However, other alternatives to in-person therapy, such as online therapy, have risen in popularity. Many people rely on online therapy to maintain their mental health. Some people question if online […]
The post <a href="https://www.tekgeekers.com/online-therapy-proven-to-be-just-as-effective-as-in-person-therapy/">Online Therapy Proven to Be Just as Effective as In-Person Therapy</a> appeared first on <a href="https://www.tekgeekers.com">TekGeekers</a>.
]]></description>
<content:encoded><![CDATA[Since COVID-19 has prevented people from safely leaving their homes, they may be unable to carry out daily routines, such as attending weekly therapy sessions. However, other alternatives to in-person therapy, such as online therapy, have risen in popularity. Many people rely on online therapy to maintain their mental health.
Some people question if online therapy is as effective as in-person therapy sessions. While there are pros and cons to online therapy, the answer to this question rests on what you want from a therapy session.
Some people fear that online therapists don’t have as many qualifications or won’t treat their patients as effectively as a face-to-face encounter.
While online therapy is more convenient for some people, security may pose a potential issue. However, companies could incorporate <a href="https://www.tekgeekers.com/digital-signature-softwares/">digital signature software</a> that can put their customers’ fear at ease regarding their personal data being hacked.
<h2>Convenience of online therapy for patients</h2>
The biggest draw of online therapy options is the ability to schedule appointments and attend them from the comforts of one’s home. During a pandemic or just due to life’s many demands, experiencing therapy from home can be very convenient, flexible, and reassuring. A lack of commute also saves time and money.
A plethora of studies have vouched for the benefits of online therapy and some argue that online therapy is a better option than in-person counseling. These studies are not exhaustive and more research will need to be completed before anything definitive can be said. However, there are people who prefer the conveniences of online therapy, including therapists.
Some online therapy can be considerably cheaper than in-person therapy, making it more accessible to more people.
<h2>Convenience of online therapy for therapists</h2>
Therapists can also benefit from attending to their patients’ needs virtually. For starters, they may achieve a better work-life balance. Instead of having to come into the office during a set time, they can control how many meetings they have and schedule them at times that work best for them.
Since they do not have to commute to the office, they can easily set up their home office and start their day immediately.
By working from home, therapists can provide a more flexible schedule for themselves and their patients. If an individual can only schedule a session during the late evening, then a therapist can easily accommodate those hours via online since they do not have to be at a specific place before the session.
<h2>Challenges to the online model </h2>
Since anyone can start an online organization, there is a chance of people opening up their own mental health therapy websites without following HIPAA guidelines and other ethical practices involved in mental health counseling. Some companies may have issues with upholding consumer privacy, informed consent, and therapy termination if they do not have the necessary people running the operation.
Other issues could relate to communication barriers. For instance, some apps may not have clear guidelines on what kind of therapy service they conduct. Additionally, a therapist may have a difficult time understanding their patient’s current mood if the session is only carried out via text.
While these issues can be remediated through teleconferencing and employing the right people, these are challenges that will take some time to overcome.
<h3>Give online therapy a try</h3>
Online therapy is a wonderful way to experience therapy while not committing to seeing a therapist in person. Even after the COVID-19 pandemic passes by, online therapy will still be a viable option for many people.
Qualified therapists are ready and eager to find a time that works well for both people and engage in therapy online. If you give it a try, you may find the convenience, lower cost, and comfort of online therapy to be a great experience.
The post <a href="https://www.tekgeekers.com/online-therapy-proven-to-be-just-as-effective-as-in-person-therapy/">Online Therapy Proven to Be Just as Effective as In-Person Therapy</a> appeared first on <a href="https://www.tekgeekers.com">TekGeekers</a>.
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<item>
<title>Great Ideas for a Fun Night With Your Friends</title>
<link>https://www.tekgeekers.com/best-ideas-for-fun-night-with-friends/</link>
<dc:creator><![CDATA[TG Team]]></dc:creator>
<pubDate>Mon, 13 Jan 2025 06:22:02 +0000</pubDate>
<category><![CDATA[Other]]></category>
<category><![CDATA[Fun With Friends]]></category>
<guid isPermaLink="false">https://www.tekgeekers.com/?p=745</guid>
<description><![CDATA[Are you longing for some quality time with your best friends? It’s always great to hangout with good friends, having fun and letting go of some of the stress and worries you might have in your life. Clear your mind and have a good time with your best friends. It’s really a great way to […]
The post <a href="https://www.tekgeekers.com/best-ideas-for-fun-night-with-friends/">Great Ideas for a Fun Night With Your Friends</a> appeared first on <a href="https://www.tekgeekers.com">TekGeekers</a>.
]]></description>
<content:encoded><![CDATA[Are you longing for some quality time with your best friends? It’s always great to hangout with good friends, having fun and letting go of some of the stress and worries you might have in your life. Clear your mind and have a good time with your best friends. It’s really a great way to recharge and get ready for a new week. If you are sometimes having trouble figuring out what to do together, then read along and get some great ideas as to what you can do with your friends for a good time.
<h2>Play games </h2>
Playing <a href="https://www.todaytechmedia.com/category/Games/">games</a> is a great way to relax and have a lot of fun with your friends. Do a game night with a bunch of different, fun games or just go nuts with your favorite game. Either way, you will surely have a great night with your Friends. Try a new game once in a while so you will get challenged and have the opportunity to find a new favorite game in your friend group. You can also play a bunch of games online. If you want some extra excitement you can try online casinos as well. Share your screen on the TV so you can all watch and play together, and then see if you can find the best online casino canada. The most important thing is that you have fun and get in some good laughs with your friends.
<h2>Do a Movie Night </h2>
A sure winner is a good old movie night. Get pillows, blankets and a good amount of snacks ready, and find the perfect movie. You can watch several movies based on a theme, binge a TV-show or watch a series of movies such as Harry Potter or Star Wars. Just find something that you all want to watch so no one gets bored or falls asleep after five minutes. Great snacks are mandatory for a good movie night so make sure you get enough of those. You will definitely have a great and relaxing evening with your friends, watching some of your favorite movies.
Also Read: <a href="https://www.tekgeekers.com/fix-aol-pii_email_38c461df286a4e271053-error-code/">FIX AOL [PII_EMAIL_38C461DF286A4E271053] ERROR CODE</a>
<h2>Throw a Theme Party </h2>
What’s more fun than a full blown theme party? Go all in and go nuts with decorations and great outfits. Just find a fun theme that you can all be in on, such as your favorite movie, the 90’s, or maybe the roaring 20’s. It’s also a good idea to make sure to have some fun party games ready, so you are guaranteed to have a fun night. Do charades or make up a perfect game to match the theme. You should also try finding food which matches the theme as well for a perfect party. Going all in will make the party way funnier and that way you can all go crazy with your outfits without feeling silly. You will definitely have a great night with your friends when throwing an over the top theme party.
<h2>Go for Breakfast, Lunch or Dinner</h2>
If you are in the mood to go out, invite your friends for either breakfast, lunch or dinner at your favorite spot. There’s nothing like hanging out with your friends while eating great food, talking, and just spending some quality time together. You can choose a specific day each month where you go out to eat, and then try various restaurants and cafés in your area. That way you can find your favorite spot in town for breakfast, lunch, and dinner. You can even do a scoreboard and then give each restaurant and café scores based on food, drinks and atmosphere. That way you have a goal with each visit and you can have fun comparing your different scores and figuring out which places are the best.
<h2>Travel Together</h2>
If you are looking for really life lasting memories with your best friends, then traveling is definitely a great option. Depending on your financial statuses you can go for a small or a big trip. You can even just travel to somewhere in your own country, where you haven’t been before and explore. There are so many options and many different ways you can travel depending on how much money you want to spend. You can go for a weekend trip to a big city and enjoy each other’s company while checking out all the cool places in town. Find the best places to eat and go out at night to really experience the city. You are bound to make some great memories with your friends when traveling and often you will also get to know completely new sides to each other.
<h2>Go Out</h2>
If none of you really have the money to travel much then there’s luckily lots of fun to have in your own city. A night out is always fun and you can arrange it exactly the way you like it. Make a nice dinner at home before or start the evening with a great dinner at a restaurant. Go dancing somewhere fun where the music is good or find the perfect bar to just sit and talk at while you enjoy a beer or two. A good night out can result in many great memories and funny moments, so don’t forget to take some pictures to make the memories last even longer.
Also Read: <a href="https://www.tekgeekers.com/content-marketing-for-b2b-saas-companies/">CONTENT MARKETING FOR B2B SAAS COMPANIES: EVERYTHING YOU NEED TO KNOW</a>
<h2>Be Creative</h2>
If you love making stuff on your own, then it’s a great idea to include your friends in that. Try painting or making your own jewellery or something completely different. You can also go somewhere where they help you be creative. Do your own pottery, or just go somewhere where you can paint pottery that has already been made on your own, if you are not feeling creative enough to make it on yourself. There are so many options and it’s really a fun way to spend time together with your friends. The results might not be as if made by a professional, but that really isn’t the point either. It’s supposed to look a little homemade and you can also get in an extra laugh if one of you makes something really bad.
The post <a href="https://www.tekgeekers.com/best-ideas-for-fun-night-with-friends/">Great Ideas for a Fun Night With Your Friends</a> appeared first on <a href="https://www.tekgeekers.com">TekGeekers</a>.
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<item>
<title>4 Low-Cost Marketing Strategies That Guarantee Broad Audience Reach</title>
<link>https://www.tekgeekers.com/low-cost-marketing-strategies-that-guarantee-broad-audience-reach/</link>
<dc:creator><![CDATA[TG Team]]></dc:creator>
<pubDate>Mon, 13 Jan 2025 06:01:50 +0000</pubDate>
<category><![CDATA[Marketing]]></category>
<guid isPermaLink="false">https://www.tekgeekers.com/?p=1403</guid>
<description><![CDATA[The sole aim of businesses is to make profits. Even social businesses cannot survive if they don’t create sustainable financial channels. It’s no surprise that business revolves around money-making. People indulge in such ventures for financial and economic gains. So they use numerous tools to ensure it. There are different business functions involved in the […]
The post <a href="https://www.tekgeekers.com/low-cost-marketing-strategies-that-guarantee-broad-audience-reach/">4 Low-Cost Marketing Strategies That Guarantee Broad Audience Reach</a> appeared first on <a href="https://www.tekgeekers.com">TekGeekers</a>.
]]></description>
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The sole aim of businesses is to make profits. Even social businesses cannot survive if they don’t create sustainable financial channels. It’s no surprise that business revolves around money-making. People indulge in such ventures for financial and economic gains. So they use numerous tools to ensure it. There are different business functions involved in the holistic process of value generation. Finance, human resource, supply chain, and sales play an important role. However, marketing is the most critical function to produce business value.
According to Group M, the world spends approximately $2 trillion on marketing each year. Only advertising makes up about 30% of this amount. So marketing is undoubtedly a multibillion-dollar industry with high stakes for any business. Therefore, we see innovative marketing gimmicks making their way to the marketing world every year—marketers trying new tricks to gain market presence and acquire customers. More and more marketing agencies come to the fore in the business world. In short, marketing itself is becoming a great business than just merely a business function.
By now, you might have crafted a perception that marketing always revolves around heavy stacks of money. It is always capital intensive and requires hefty expenditure. However, that is not always the case. Several marketing avenues can provide broad customer reach with minimal cost. They require more of your time and strategy than money. This article tells you 4 of those low-cost marketing strategies that guarantee broad audience reach.
<h2 class="wp-block-heading">Email Marketing</h2>
While traditional marketers deem email marketing ineffective, they couldn’t be further away from its many long-run benefits. Email marketing is a highly beneficial marketing tool that requires minimal costs and efforts. What’s more, you can learn email marketing on your own as well. You can easily find online resources to learn how to build an email list, target the right customers on emails, and track responses. According to Statista, around 4 billion active email users exist in the world currently. So, there is no doubt that email marketing will provide you a broad audience approach.
According to HubSpot, every $1 spent on email marketing generates $42 in return. That’s a 4,200% return on investment (ROI). Isn’t it mind-boggling? That is the potential of email marketing. It has manifold benefits across different aspects of marketing. It helps you to develop a strong relationship with the customers and create a buzz in the market. You stay relevant in the market, and your target audience remains spellbound. Other than this, email marketing also drives an organic audience. It increases customer visits to your online presence.
<h2 class="wp-block-heading">Guerrilla Marketing</h2>
Previously, Guerrilla marketing tactics were used for physical marketing campaigns only. However, as the marketing paradigm is heavily shifting toward online marketing, we can see several elements of Guerrilla marketing on online platforms as well. Guerrilla marketing focuses on utilizing unconventional means and ideas to promote your products, services, or brand. Regarding online media, this marketing technique relies on the “element of surprise” when the viewers least expect it. It’s highly engaging, low-cost, and a compelling way to leave a lasting impression on your target audience. What’s more, if done the right way, viewers might even share your online Guerrilla content with their friends, further expanding your audience reach.
Nonetheless, what makes a marketing strategy Guerrilla is the reliance on creative content and ideas that are previously never deployed by a brand. It’s all about distinguishing yourself from the crowd and creating a heightened buzz.
<h2 class="wp-block-heading">Digital marketing</h2>
Digital marketing is not always large-scale advertising and paid marketing using high-tech Google Analytics tools. It can be as effortless as posting a well-designed announcement on your Instagram page. It requires almost no cost at all. You can drive highly engaging social media marketing campaigns and reach millions of people through just a single post. Digital marketing also includes content marketing and search engine optimization (SEO). These tools help you develop better awareness about your market offering and convert consumer intentions into buying decisions.
According to a PR Newswire report, the global digital marketing market size reached a whopping $350 billion in 2020. Analysts expect it to grow further at a CAGR of 13.9% by 2026. Therefore, we can only predict a more significant role of digital marketing in the future landscape of the global marketing industry. It provides many practical marketing tools like infographics, webpages, podcasts, and interactive videos. These marketing tools are difficult to gain from other sources. Therefore, digital marketing has leveled the global marketing field. Now emerging businesses can use the same marketing means as developed organizations with strong financial muscle.
<h2 class="wp-block-heading">Utilize the Physical Space/Opportunistic Branding/Brand the Easy Way/Inexpensive Branding Opportunities</h2>
It will undoubtedly cost some money to have your vast hoardings and billboards on a highway. For most businesses, it will not be financially feasible. However, you can always utilize other available physical spaces to brand your organization. Most importantly, you can start from your office building. Internal office premises, stairs, sidewalks, and main front walls are potential spaces to brand your market offering. There are always external stakeholders coming to office spaces as well as passing by your physical presence. It can always convey a marketing message to them.
You can also opt for other social and corporate meetings where you can acquire easy sponsorships. It is comparatively more straightforward with social events. You can place your hoardings at social gatherings at a meager cost or for no cost at all. You can brand your company in exchange for volunteers. This way, you will participate in CSR activities and gain marketing access to a broad audience. For a minimal cost, you can communicate your message to a large audience. Moreover, social participation also creates a market buzz that you can capitalize over social media platforms.
<h3 class="wp-block-heading">Final Thoughts</h3>
Marketing has drastically evolved over the last few years. The rise of the COVID pandemic introduced more innovative marketing measures. It promulgated the acceptance of online marketing tools across the world. Now technological implementations in marketing are at their peak. These applications have created affordable alternatives for emerging businesses. Therefore, we see more companies gaining market traction in less time. You can unleash the actual ability of your business operations through utilizing these low-cost marketing strategies too. It is all about taking innovative initiatives at the right time.
The post <a href="https://www.tekgeekers.com/low-cost-marketing-strategies-that-guarantee-broad-audience-reach/">4 Low-Cost Marketing Strategies That Guarantee Broad Audience Reach</a> appeared first on <a href="https://www.tekgeekers.com">TekGeekers</a>.
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<title>How Much Does It Cost to Shoot a Promo Video?</title>
<link>https://www.tekgeekers.com/how-much-does-it-cost-to-shoot-a-promo-video/</link>
<dc:creator><![CDATA[TG Team]]></dc:creator>
<pubDate>Sun, 12 Jan 2025 06:18:44 +0000</pubDate>
<category><![CDATA[Other]]></category>
<guid isPermaLink="false">https://www.tekgeekers.com/?p=1291</guid>
<description><![CDATA[So, how much does it cost to shoot a promo video for your business? If you’re looking to get your money’s worth. Promo videos are the bread and butter of any successful niche or business. They create an amazing ROI for any business owner. Promo videos are all about building trust between the business owner […]
The post <a href="https://www.tekgeekers.com/how-much-does-it-cost-to-shoot-a-promo-video/">How Much Does It Cost to Shoot a Promo Video?</a> appeared first on <a href="https://www.tekgeekers.com">TekGeekers</a>.
]]></description>
<content:encoded><![CDATA[So, how much does it cost to shoot a promo video for your business? If you’re looking to get your money’s worth.
Promo videos are the bread and butter of any successful niche or business. They create an amazing ROI for any business owner. Promo videos are all about building trust between the business owner and its customers.
So, how much does a promo video for your business cost? The price is in your hands. So be sure to choose wisely and create something great! 
In this post, we’re going to go over what to look for in a free video maker. We’ll also discuss the various price ranges that go along with the promo video territory if you choose to invest in an application as opposed to the savvy option of a video maker.
Are you ready to explore the art of video editing for your next promo? Well, keep reading!
Also Read: <a title="How To Select The Best IT Change Management Software?" href="https://www.tekgeekers.com/how-to-select-the-best-it-change-management-software/" rel="bookmark">HOW TO SELECT THE BEST IT CHANGE MANAGEMENT SOFTWARE?</a>
<h2>Free Video Maker Tools: The Lowdown on the Key to a Successful Marketing Video</h2>
Videos are becoming more popular because people want to see proof that what they’re buying is legitimate. A promo video is a perfect way to provide this evidence and a good thing to have on your website as well.
However, if your consumers believe that you’re willing to spend $100 for a promo video, then they will most likely not be interested in purchasing anything from you, especially if their budget is tight.
That’s why so many are looking for a better way. If you go to Google and type in a free video maker, you’re bound to see a plethora of results. There are even websites that can turn the video into a GIF or an animated character.
That being said, it’s not the amount of money you spend on your promo video that matters, it’s how you use it. 
The more creative you are with your video, the better! You want to create something that will impress your viewers and make them say: “Wow! This person really knows what they’re doing!” 
<h3>What is a Promo Video?</h3>
A Promo Video is a short video that advertises your business or product. It’s meant to inform and engage the consumer with details about what you’re selling. A Promo Video is usually between 90 seconds to 10 minutes long, depending on how long it takes you to talk about all of the important aspects in regards to your company and your product.
Promo Videos are great for businesses because it gives them an opportunity to sell their goods without having to worry about building trust between their business and its consumers.
Also Read: <a title="Importance of Data Science in Modern Business" href="https://www.tekgeekers.com/importance-of-data-science-in-modern-business/" rel="bookmark">IMPORTANCE OF DATA SCIENCE IN MODERN BUSINESS</a>
<h3>Whether You’re Just Starting Out, or Have Been on the Scene for Some Time, a Free Video Maker is the Ticket!</h3>
Save time and money by using a free promotional video creator. You can find these for free online, without paying someone else to do it. The best thing is that you get what you pay for; if it’s free, then there are regular costs such as internet access.
Free promotional video makers are still an affordable option when you need to get a promo created for your business or organization.
The free video maker will allow you to create the perfect promos without spending much money on them. You can post this free promo on social media and on your website with ease; there is no need to worry about a free promotional video maker being too basic.
You can use the free promo videos for social media, as well as on your website if you have one.
Of course, the only things you’ll need are an internet connection and some free time;
It’s important to understand that the amount of time it takes depends on how many promos you create.
But these are all free.
<h3>What Are the Features of a Free Video Maker?</h3>
With video makers, you’ve basically got two options. You can either use a free web-based service such as YouTube or Vimeo and rely solely on your phone for shooting the footage, camera quality is damned. Or you can check out some of these free online services that offer more robust features like editing software.
Promo.com happens to be a good candidate in the hunt for a video maker tool.
Perhaps it would be a good fit for your content too.
<h3>Quality Content Exists with a Free Video Maker</h3>
If you’re looking to make an impact on your audience, without spending money on expensive and often overpriced promotional materials like promos or ads, then creating your own is the best way to go.
<h3>So, what’s the ultimate cost to make a free promotional video?</h3>
<ul>
<li style="font-weight: 400;" aria-level="1">Free video editing software – free of charge</li>
<li style="font-weight: 400;" aria-level="1">A professional quality promo videos – free for a limited time only</li>
<li style="font-weight: 400;" aria-level="1">Free video production company</li>
</ul>
The answer is simple: none! All you need is a camera or smartphone and some basic equipment.
<h3>Final Word</h3>
If you want to be successful in the long term, then making an investment now is not always going to be the best option.
While it makes sense with things like buying a house or car, investing in a promo video maker that charges you to use is senseless!
That’s why I say create your next promo video maker with free video maker software.
Also Read: <a title="Why Should You Consider Advancing Your Career via a Short Term Course in Finance?" href="https://www.tekgeekers.com/consider-advancing-your-career-via-a-short-term-course-in-financ/" rel="bookmark">WHY SHOULD YOU CONSIDER ADVANCING YOUR CAREER VIA A SHORT TERM COURSE IN FINANCE?</a>
The post <a href="https://www.tekgeekers.com/how-much-does-it-cost-to-shoot-a-promo-video/">How Much Does It Cost to Shoot a Promo Video?</a> appeared first on <a href="https://www.tekgeekers.com">TekGeekers</a>.
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<title>How Technology Is Revolutionizing Therapy</title>
<link>https://www.tekgeekers.com/how-technology-is-revolutionizing-therapy/</link>
<dc:creator><![CDATA[TG Team]]></dc:creator>
<pubDate>Sat, 11 Jan 2025 13:36:59 +0000</pubDate>
<category><![CDATA[Health]]></category>
<guid isPermaLink="false">https://www.tekgeekers.com/?p=1052</guid>
<description><![CDATA[Since the beginning of the 21st century, technology has rapidly advanced and transformed many parts of our lives for the better. Instead of using landline phones to call up family, you can use a small device that fits in your pocket to not only call them, but video chat as well. Technological advances do just […]
The post <a href="https://www.tekgeekers.com/how-technology-is-revolutionizing-therapy/">How Technology Is Revolutionizing Therapy</a> appeared first on <a href="https://www.tekgeekers.com">TekGeekers</a>.
]]></description>
<content:encoded><![CDATA[Since the beginning of the 21st century, technology has rapidly advanced and transformed many parts of our lives for the better. Instead of using landline phones to call up family, you can use a small device that fits in your pocket to not only call them, but video chat as well.
Technological advances do just extend to phones; therapy has seen incredible benefits with the inclusion of smartphone apps that record an individual’s health record. Both mental health professionals and technology experts are combining their efforts to invent new, practical ideas that can help patients when they are not seeing a doctor in person.
Of course, the question of security may arise when talking about sharing personal data over the internet. Thankfully, there are helpful resources that can instruct you on bolstering your <a href="https://www.tekgeekers.com/its-time-to-get-serious-about-cyber-security/">cybersecurity</a>. But the mental health app should also keep their patient’s privacy in mind as well.
Thus, here are a few ways that technology is revolutionizing therapy.
<h2>The benefits of technology for therapy</h2>
In using apps, mobile devices, and other hardware for mental health purposes, patients can easily access their information and record their health accurately. Technology provides people the convenience of displaying their health information at any time.
Furthermore, there is a lower cost associated with health apps. For instance, online therapy may come at a cheaper price via various online venues compared to spending more money to see a therapist in person.
Along with affordable prices, utilizing online therapy on technology can provide services to people who live in rural areas. They may not have a stable form of transportation to see a doctor; however, they can use their phone and set up an online meeting.
<h2>Questions that need to be addressed</h2>
The benefits certainly show how technology can change the landscape of therapy forever. But there are various hurdles that need to be addressed.
First, people may have questions regarding the effectiveness and accuracy of using technology for any kind of therapy service. For therapy sessions that are only text-based, professionals may have a difficult time gauging a patient’s emotional state of mind from just text on a screen. Sometimes, video calls can mitigate this issue, but not everybody will have access to a stable internet connection.
While technology improves health care access in many ways, it is still important to remember that not everyone has access to devices or fast, reliable Internet.
Another significant challenge is ensuring a patient’s privacy. If companies are not careful with updating their security, they could experience breaches that jeopardize their customers’ personal information. To avoid these issues, there are various companies that focus solely on improving security and user experience for any kind of software, including mental health applications.
When looking for a therapist in person, an individual can research a mental health professional’s background before scheduling a meeting. The relationship with an online therapist is just as important and may need more time to build trust and make connections.
<h2>Popular mental health apps</h2>
Despite the hurdles that may need to be overcome, there are numerous existing helpful apps for the purposes of therapy.
One such example is self-management apps. These applications can help you record the necessary information for maintaining mental and physical health, such as keeping track of your heart rate, blood pressure, and feelings.
You can also make sure of skill training applications as well. These apps can test your processing skills and coordination through fun little games that gauge your memory and reaction times.
One more useful app is a type of passive symptom tracking program. You can record what kind of symptoms you feel. By collecting data on your health, you may discover that you have a chance of developing certain illnesses.
However, do not use apps to confirm a personal diagnosis. Instead, visit a doctor and ask them for their professional advice and possibly request an official diagnosis as well. Talking with a therapist about the information you learn could help move your sessions forward.
Technology has many uses, and mental health benefits greatly from applications. Use mental health technology in conjunction with seeing your doctor. In due time, you will be on top of your mental and physical wellbeing.
The post <a href="https://www.tekgeekers.com/how-technology-is-revolutionizing-therapy/">How Technology Is Revolutionizing Therapy</a> appeared first on <a href="https://www.tekgeekers.com">TekGeekers</a>.
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