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<?xml version="1.0" encoding="UTF-8"?><rss version="2.0" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" xmlns:media="http://search.yahoo.com/mrss/" > <channel> <title>Vancouver SEO Agency</title> <atom:link href="https://vancouverseoagency.ca/feed/" rel="self" type="application/rss+xml" /> <link>https://vancouverseoagency.ca</link> <description>Local Experts in All Things SEO</description> <lastBuildDate>Tue, 18 Apr 2023 18:43:28 +0000</lastBuildDate> <language>en-CA</language> <sy:updatePeriod> hourly </sy:updatePeriod> <sy:updateFrequency> 1 </sy:updateFrequency> <generator>https://wordpress.org/?v=6.8.1</generator> <image> <url>https://vancouverseoagency.ca/wp-content/uploads/2023/10/cropped-vsa-favicon-32x32.png</url> <title>Vancouver SEO Agency</title> <link>https://vancouverseoagency.ca</link> <width>32</width> <height>32</height></image> <item> <title>What is SEO? Search Engine Optimization Fundamentals</title> <link>https://vancouverseoagency.ca/blog/what-is-seo/</link> <comments>https://vancouverseoagency.ca/blog/what-is-seo/#respond</comments> <dc:creator><![CDATA[Linden Schwark]]></dc:creator> <pubDate>Mon, 20 Mar 2023 01:30:13 +0000</pubDate> <category><![CDATA[Basic]]></category> <category><![CDATA[Blog]]></category> <category><![CDATA[SEO]]></category> <guid isPermaLink="false">https://vancouverseoagency.ca/?p=9458</guid> <description><![CDATA[<p>SEO, or Search Engine Optimization, is a powerful tool that can propel your website to the top of search engine rankings and drive organic traffic to your site. As a website owner or digital marketer, it’s crucial to understand the basics of SEO to stay ahead of the competition and ensure the success of your […]</p><p>The post <a rel="nofollow" href="https://vancouverseoagency.ca/blog/what-is-seo/">What is SEO? Search Engine Optimization Fundamentals</a> appeared first on <a rel="nofollow" href="https://vancouverseoagency.ca">Vancouver SEO Agency</a>.</p>]]></description> <content:encoded><![CDATA[<p>SEO, or Search Engine Optimization, is a powerful tool that can propel your website to the top of search engine rankings and drive organic traffic to your site. As a website owner or digital marketer, it’s crucial to understand the basics of SEO to stay ahead of the competition and ensure the success of your online venture. This comprehensive guide will walk you through the essential aspects of SEO, from understanding its cornerstones to implementing strategies that work. By the end of this guide, you’ll have the knowledge and confidence needed to optimize your website and achieve your digital goals.</p><h2><strong>What is SEO?</strong></h2><p>In simple terms, SEO is the process of optimizing your website to improve its visibility in search engine results pages (SERPs), such as <a href="https://www.google.com/" target="_blank" rel="noopener">Google</a>, <a href="https://www.bing.com/" target="_blank" rel="noopener">Bing</a>, or <a href="https://search.yahoo.com/" target="_blank" rel="noopener">Yahoo</a> (this can also include sites like Amazon, or Etsy). The higher your website ranks in the SERPs, the more likely users are to click through to your site (or product listing), ultimately leading to increased traffic and conversions. SEO encompasses a wide range of techniques and strategies, including on-page, off-page, and technical optimization, all of which are essential for achieving online success.<br /><iframe title="YouTube video player" src="https://www.youtube.com/embed/R-XxAk8-OXY" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe></p><h3><strong>Why is SEO Crucial for Online Success?</strong></h3><p>As internet usage continues to grow, so does the competition for search engine visibility. With millions of websites vying for the top spots in the SERPs, it’s more important than ever to stand out and be found by your target audience. SEO helps level the playing field, allowing small businesses and niche websites to compete with larger, more established brands. Moreover, research has shown that organic search traffic often leads to higher conversion rates compared to other marketing channels, making SEO a cost-effective solution for long-term growth.</p><p><strong>To truly understand SEO</strong>, it’s essential to be familiar with the different components that make up a successful SEO strategy. These components include on-page SEO, off-page SEO, and technical SEO.</p><p>By understanding these components and how they work together, you’ll be better equipped to develop and implement a comprehensive SEO strategy that drives results.</p><blockquote><p><strong>Key Takeaways:</strong></p><ul><li>SEO is the process of optimizing your website for better visibility in search engine results pages.</li><li>SEO is crucial for online success, as it helps level the playing field and drives high-converting organic traffic.</li><li>Successful SEO strategies involve a combination of on-page, off-page, and technical SEO.</li></ul></blockquote><h2><strong>The Cornerstones of SEO</strong></h2><p><img decoding="async" class="aligncenter wp-image-9463 size-full" src="https://vancouverseoagency.ca/wp-content/uploads/2023/03/SEO-cornerstones.png" alt="The cornerstones of SEO" width="1456" height="816" srcset="https://vancouverseoagency.ca/wp-content/uploads/2023/03/SEO-cornerstones.png 1456w, https://vancouverseoagency.ca/wp-content/uploads/2023/03/SEO-cornerstones-1280x717.png 1280w, https://vancouverseoagency.ca/wp-content/uploads/2023/03/SEO-cornerstones-980x549.png 980w, https://vancouverseoagency.ca/wp-content/uploads/2023/03/SEO-cornerstones-480x269.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1456px, 100vw" /></p><p>As mentioned earlier, SEO can be broadly categorized into three main areas: on-page SEO, off-page SEO, and technical SEO. Let’s explore each of these cornerstones in greater detail.</p><h3><strong>On-Page SEO</strong></h3><p>On-Page SEO refers to the optimization of individual web pages to rank higher in the SERPs and attract more organic traffic. Some key <a href="https://vancouverseoagency.ca/blog/on-page-seo/">on-page SEO factors</a> include:</p><ol><li><strong>Keyword optimization:</strong> Incorporating target keywords into your content, titles, headings, and meta tags is crucial for on-page SEO. However, it’s essential to strike the right balance between keyword usage and readability – overusing keywords can lead to a negative user experience and potential penalties from search engines.</li><li><strong>Content quality and relevance:</strong> Creating high-quality, relevant content is the foundation of on-page SEO. Your content should provide value to your target audience, address their needs and pain points, and be engaging enough to keep them on your site.</li><li><strong>Meta tags and HTML optimization:</strong> Properly optimized meta tags, such as title tags and meta descriptions, can help improve click-through rates from the SERPs to your site. Additionally, using header tags (<a href="https://vancouverseoagency.ca/blog/h1-tag/">H1</a>, H2, H3, etc.) to structure your <a href="https://vancouverseoagency.ca/blog/what-is-content-marketing/">content and incorporating relevant</a> keywords can help search engines understand your content better and improve your chances of ranking higher in the SERPs.</li></ol><h3><strong>Off-Page SEO</strong></h3><p>Off-Page SEO focuses on external ranking factors, primarily backlinks, that can influence your website’s authority and search engine performance. Key off-page SEO factors include:</p><ol><li><strong>Backlinks and their significance:</strong> High-quality backlinks from authoritative websites signal to search engines that your site is trustworthy and contains valuable content. Earning these backlinks through guest blogging, content marketing, or outreach can significantly improve your website’s off-page SEO.</li><li><strong>Social signals and online reputation:</strong> While social signals (likes, shares, and comments on <a href="https://vancouverseoagency.ca/blog/8-reasons-why-social-media-marketing-is-important-for-your-business/">social media</a> platforms) aren’t direct ranking factors, they can help improve your website’s online reputation and indirectly influence your SEO performance. Engaging with your audience on social media and fostering positive online reviews can help boost your off-page SEO efforts.</li></ol><h3><strong>Technical SEO</strong></h3><p>Technical SEO involves optimizing your website’s technical aspects to ensure it’s accessible, crawlable, and indexable by search engines. Some key technical SEO factors include:</p><ol><li><strong>Site speed and performance:</strong> A fast-loading website is essential for both user experience and search engine rankings. Optimizing your site’s speed by compressing images, minifying code, and leveraging caching can significantly improve your technical SEO.</li><li><strong>Mobile-friendliness and responsive design:</strong> With more than half of all internet traffic coming from mobile devices, having a <a href="https://developers.google.com/search/docs/crawling-indexing/mobile/mobile-sites-mobile-first-indexing" target="_blank" rel="noopener">mobile-friendly and responsive website</a> is critical for SEO success. Implementing a responsive design ensures that your site looks and functions well across various devices and screen sizes.</li><li><strong>Secure browsing and SSL certificates:</strong> Search engines prioritize secure websites, so implementing an SSL certificate and ensuring your site runs on HTTPS can provide a small ranking boost.</li></ol><blockquote><p><strong>Key Takeaways:</strong></p><ul><li>The cornerstones of SEO include on-page SEO, off-page SEO, and technical SEO.</li><li>On-page SEO focuses on optimizing individual web pages, including keyword optimization, content quality, and meta tag optimization.</li><li>Off-page SEO involves building a strong backlink profile and fostering a positive online reputation.</li><li>Technical SEO ensures your website is fast, mobile-friendly, and secure for optimal search engine performance.</li></ul></blockquote><p><strong>Resource</strong>: Google Search Central – <a href="https://www.google.com/search/howsearchworks/" target="_blank" rel="noopener">How Google Search works</a></p><h2><strong>Implementing SEO: A Step-by-Step Guide</strong></h2><p>Now that you have a solid understanding of the cornerstones of SEO, it’s time to learn how to implement these strategies to optimize your website. The following step-by-step guide will walk you through the process of implementing a successful SEO campaign:</p><ol><li><strong>Conducting comprehensive keyword research:</strong> Start by identifying the most relevant and valuable keywords for your target audience. This can be achieved using keyword research tools like Google Keyword Planner, SEMrush, or Ahrefs. Keep in mind both search volume and <a href="https://vancouverseoagency.ca/blog/how-to-perform-keyword-research-like-an-seo-expert/">keyword difficulty when selecting</a> target keywords.</li><li><strong>Crafting high-quality, engaging content:</strong> Once you’ve identified your target keywords, create content that addresses the needs and interests of your audience. Focus on providing value, answering questions, and solving problems. Make sure to include your target keywords naturally within the content, and use headers (H1, H2, H3, etc.) to organize your content and improve readability.</li><li><strong>Optimizing your website’s structure and HTML:</strong> Properly structure your website to ensure that it’s easy for both users and search engines to navigate. Use descriptive URLs, create a logical site hierarchy, and include internal links to help guide users through your site. Additionally, optimize your meta tags, including title tags and meta descriptions, to improve click-through rates from the SERPs.</li><li><strong>Building a robust backlink profile:</strong> Strengthen your website’s off-page SEO by earning high-quality backlinks from authoritative sites. Reach out to industry <a href="https://vancouverseoagency.ca/blog/tips-plan-influencer-marketing/">influencers</a>, engage in guest blogging, or create valuable, shareable content that naturally attracts backlinks. Remember, the quality of your backlinks is more important than the quantity.</li></ol><p>By following this step-by-step guide, you’ll be well on your way to implementing a successful SEO strategy that drives results.</p><blockquote><p><strong>Key Takeaways:</strong></p><ul><li>Implementing SEO involves conducting keyword research, creating high-quality content, optimizing your website’s structure, and building a strong backlink profile.</li><li>Focus on providing value to your target audience and optimizing your site for both users and search engines.</li><li>Be patient, as SEO results can take time to materialize. Continually monitor your progress and adjust your strategy as needed.</li></ul></blockquote><h2><strong>Tracking and Analyzing Your SEO Performance</strong></h2><p>To ensure the success of your SEO efforts, it’s crucial to track and analyze your performance regularly. This will help you identify areas for improvement, as well as opportunities to capitalize on. Here are some key steps for tracking and analyzing your SEO performance:</p><ol><li><strong>Essential SEO metrics and KPIs:</strong> Monitor key performance indicators (KPIs), such as organic traffic, keyword rankings, bounce rate, and conversion rate, to measure the effectiveness of your SEO strategy. These metrics can provide valuable insights into how well your site is performing in the SERPs and how users are engaging with your content.</li><li><strong>Utilizing Google Analytics and Search Console:</strong> Google Analytics and Search Console are indispensable tools for <a href="https://vancouverseoagency.ca/blog/rank-tracking/">tracking your SEO</a> performance. Google Analytics provides detailed information on your site’s traffic, user behaviour, and conversions, while Search Console offers insights into your site’s search performance, indexability, and any issues that may be impacting your rankings.</li><li><strong>Regularly auditing your website’s SEO health:</strong> Periodically conduct an SEO audit to identify any technical issues, on-page optimization opportunities, or content gaps that may be hindering your site’s performance. Use tools like Screaming Frog, Sitebulb, or SEMrush to crawl your site and generate a comprehensive report on your website’s SEO health.</li></ol><p><iframe title="YouTube video player" src="https://www.youtube.com/embed/WkbQr5dSGLs" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe><br />By tracking and analyzing your SEO performance, you can make data-driven decisions to improve your site’s visibility in the SERPs and achieve your digital goals.</p><blockquote><p><strong>Key Takeaways:</strong></p><ul><li>Regularly tracking and analyzing your SEO performance is essential for identifying areas for improvement and ensuring the success of your strategy.</li><li>Monitor key SEO metrics and KPIs, such as organic traffic, keyword rankings, and conversion rates.</li><li>Utilize tools like Google Analytics, Search Console, and SEO auditing tools to gain insights into your site’s performance and identify optimization opportunities.</li></ul></blockquote><h2><strong>The Future of SEO: Emerging Trends and Best Practices</strong></h2><p>As the digital landscape continues to evolve, it’s essential for SEO practitioners to stay up-to-date with the latest trends and best practices to maintain a competitive edge. Here are some emerging trends and best practices to keep in mind as you continue to refine your SEO strategy:</p><ol><li><strong>Voice search optimization:</strong> With the increasing popularity of voice assistants like Amazon Alexa, Google Assistant, and Apple Siri, optimizing your website for voice search is becoming more important. Focus on creating conversational content, targeting long-tail keywords, and structuring your content in a way that’s easily digestible by voice search algorithms.</li><li><strong>Artificial intelligence and machine learning:</strong> Search engines are increasingly leveraging AI and machine learning to improve their algorithms and deliver more relevant search results. Stay informed about AI-driven SEO tools and techniques, and be prepared to adapt your strategy as these technologies continue to advance.</li><li><strong>User experience (UX) optimization:</strong> Google’s Core Web Vitals update highlights the growing importance of user experience in SEO. Focus on improving site speed, mobile-friendliness, and overall site usability to ensure a positive user experience and boost your SEO performance.</li><li><strong><a href="https://vancouverseoagency.ca/blog/benefits-video-marketing-small-business/">Video content</a> and optimization:</strong> Video content is becoming increasingly popular, with platforms like YouTube, TikTok, and <a href="https://vancouverseoagency.ca/blog/shoppable-instagram-guide/">Instagram</a> driving significant traffic. Create engaging video content and optimize it for search by including relevant keywords in the title, description, and tags.</li><li><strong>E-E-A-T and content expertise:</strong> Google’s emphasis on expertise, experience, authority, and trustworthiness (<a href="https://developers.google.com/search/blog/2022/12/google-raters-guidelines-e-e-a-t" target="_blank" rel="noopener">E-E-A-T</a> previously known as “E-A-T”) underscores the importance of creating high-quality, informative content. Demonstrate your expertise in your niche by consistently publishing well-researched, in-depth content that adds value to your audience.</li></ol><p>By staying ahead of emerging trends and best practices, you’ll be better positioned to adapt your SEO strategy and continue driving results in an ever-changing digital landscape.</p><blockquote><p><strong>Key Takeaways:</strong></p><ul><li>Keep up with emerging SEO trends and best practices, such as voice search optimization, AI and machine learning, UX optimization, video content, and E-A-T.</li><li>Be prepared to adapt your SEO strategy as the digital landscape continues to evolve.</li><li>Focus on providing value to your audience and staying ahead of the competition by staying informed and embracing new techniques.</li></ul></blockquote><h2><strong>Other Types of SEO: eCommerce, Local, and International</strong></h2><p>While the fundamental principles of SEO apply to all websites, different types of businesses and industries require specialized approaches to address their unique needs and goals. eCommerce, local, and international SEO are three examples of specialized SEO strategies that cater to specific types of businesses. In this section, we will provide a comprehensive introduction to eCommerce SEO, along with the previously covered local and international SEO, to help you understand and implement the best practices tailored to your business’s specific requirements.</p><h3><strong>eCommerce SEO: Optimizing Your Online Store for Search Engines</strong></h3><p>For online retailers, eCommerce SEO is a crucial component of their <a href="https://vancouverseoagency.ca/blog/how-to-build-an-effective-marketing-strategy/">digital marketing strategy</a>. eCommerce SEO involves optimizing your online store to rank higher in search engine results, drive organic traffic, and ultimately boost sales. Here are some tips for implementing a successful eCommerce SEO strategy:</p><ol><li><strong>Keyword research and targeting:</strong> Conduct thorough keyword research to identify high-potential keywords and phrases relevant to your products and target audience. <a href="https://vancouverseoagency.ca/blog/h1-h6-how-to-optimize-titles-and-subheadings-for-seo/">Optimize your product titles</a>, descriptions, and category pages with these keywords to help search engines understand your content and improve your rankings.</li><li><strong>Site structure and navigation:</strong> Design a user-friendly site structure with a clear and logical hierarchy to help both users and search engines easily navigate your online store. Implement breadcrumbs and <a href="https://vancouverseoagency.ca/blog/internal-linking-how-to-interlink-a-blog-for-seo/">internal linking</a> to further enhance your site’s navigability and improve your SEO performance.</li><li><strong>On-page optimization:</strong> Optimize your online store’s on-page elements, such as title tags, meta descriptions, header tags, and image alt tags, to include relevant keywords and phrases. Ensure that your content is unique, informative, and engaging to provide value to your users and enhance your search engine visibility.</li><li><strong>Product schema markup:</strong> Implement <a href="https://developers.google.com/search/docs/specialty/ecommerce/include-structured-data-relevant-to-ecommerce" target="_blank" rel="noopener">structured data markup for your product pages</a> to provide search engines with additional information about your products. This can improve your search engine visibility and increase the likelihood of rich snippets appearing in search results, driving more clicks and conversions. (learn more about schema markup at Schema.org)</li><li><strong>Mobile-friendliness and site speed:</strong> Ensure that your eCommerce website is mobile-friendly and loads quickly, as both factors significantly impact user experience and search engine rankings. Utilize responsive design, optimize images, and leverage caching and Content Delivery Networks (CDNs) to improve your site’s performance.</li></ol><p>By focusing on eCommerce SEO, you can improve your online store’s visibility in search results, attract more customers, and boost your sales.</p><blockquote><p><strong>Key Takeaways:</strong></p><ul><li>eCommerce SEO is essential for online retailers and involves optimizing your online store to rank higher in search engine results, drive organic traffic, and boost sales.</li><li>Key eCommerce SEO tactics include keyword research and targeting, site structure and navigation, on-page optimization, product schema markup, and mobile-friendliness and site speed.</li><li>Adopt a comprehensive eCommerce SEO strategy to improve your online store’s visibility in search results and attract more customers to your site.</li></ul></blockquote><h3><strong>Local SEO: Boosting Your Business’s Visibility in Local Searches</strong></h3><p>For businesses that rely on local customers, local SEO is an essential component of your overall SEO strategy. Local SEO involves optimizing your online presence to attract more customers from relevant local searches on search engines like Google. Here’s an overview of local SEO and some tips for optimizing your business’s local search presence:</p><ol><li><strong>Google Business Profile optimization:</strong> Claiming and <a href="https://support.google.com/business/answer/7091" target="_blank" rel="noopener">optimizing your Google Business Profile</a> (formerly “Google My Business”, or “GMB”) listing is a crucial first step in local SEO. Ensure that your business’s name, address, phone number, website, and hours of operation are accurate and up-to-date. Add high-quality photos, solicit and respond to customer reviews, and regularly post updates to enhance your listing’s visibility.</li><li><strong>Citations and local directory listings:</strong> Consistent and accurate citations (mentions of your business’s name, address, and phone number) across various online directories are essential for local SEO. Ensure your business information is consistent across all directories, and focus on high-quality, relevant local directories for your industry or location.</li><li><strong>Localized content and keyword targeting:</strong> Create localized content that speaks directly to your target audience and addresses their needs and interests. Incorporate local keywords and phrases into your content, titles, headings, and meta tags to help search engines understand your geographic focus.</li><li><strong>On-page optimization for local SEO:</strong> Optimize your website’s on-page elements, such as title tags, meta descriptions, and header tags, to include local keywords and phrases. Additionally, include your business’s address and phone number in the footer or contact page to help search engines understand your business’s location.</li><li><strong>Earning local backlinks:</strong> Acquire high-quality, local backlinks from authoritative websites in your area or industry. Collaborate with local organizations, engage in guest blogging, or participate in local events to earn valuable local backlinks that can boost your local SEO efforts.</li></ol><p>By focusing on local SEO, you can improve your business’s visibility in local search results, attract more customers, and grow your local customer base.</p><blockquote><p><strong>Key Takeaways:</strong></p><ul><li>Local SEO is essential for businesses targeting a local audience and involves optimizing your online presence to attract customers from relevant local searches.</li><li>Key local SEO <a href="https://vancouverseoagency.ca/blog/digital-marketing-tactics-small-businesses/">tactics include Google Business</a> Profile (GBP) optimization, citations and directory listings, localized content, on-page optimization, and earning local backlinks.</li><li>Adopt a comprehensive local SEO strategy to improve your business’s visibility in local search results and attract more customers from your target area.</li></ul></blockquote><h3><strong>International SEO: Expanding Your Business’s Reach Globally</strong></h3><p>For businesses looking to expand their reach beyond their local market, international SEO is an essential component of their digital strategy. International SEO involves optimizing your website to target and rank for keywords in multiple languages and countries. Here are some tips for implementing a successful international SEO strategy:</p><ol><li><strong>Market research and keyword targeting:</strong> Conduct thorough market research to identify the countries and languages with the most potential for your business. Perform keyword research for each target market, taking into consideration language nuances, search volumes, and competition.</li><li><strong>Website structure and localization:</strong> Choose the appropriate website structure for your international SEO strategy, such as subdomains, subdirectories, or separate country-code top-level domains (ccTLDs). Localize your website’s content, including language, currency, and cultural references, to cater to each target market.</li><li><strong>Hreflang tags and geo-targeting:</strong> Implement <a href="https://developers.google.com/search/docs/specialty/international/localized-versions" target="_blank" rel="noopener">hreflang tags to signal to search engines</a> which language and country each version of your website targets. Additionally, use Google Search Console to set geo-targeting preferences for your various site versions, helping search engines understand your target audience.</li><li><strong>Link building and content marketing:</strong> Develop a link-building and content marketing strategy for each target market, focusing on acquiring high-quality backlinks from authoritative websites in each region. Create localized content that addresses the needs and interests of your target audience in each country, and engage in guest blogging or collaborations with local influencers to earn valuable backlinks.</li><li><strong>Technical SEO and site speed:</strong> Ensure that your website is properly optimized for speed and performance, as slow-loading sites can negatively impact user experience and search engine rankings. Use a Content Delivery Network (CDN) to deliver your website’s content quickly to users worldwide and improve your site’s overall performance.</li></ol><p>By implementing a comprehensive international SEO strategy, you can expand your business’s reach, target new markets, and grow your global customer base.</p><blockquote><p><strong>Key Takeaways:</strong></p><ul><li>International SEO involves optimizing your website to target and rank for keywords in multiple languages and countries, helping you expand your business’s reach globally.</li><li>Key international SEO tactics include market research, website structure and localization, hreflang tags and geo-targeting, link building and content marketing, and technical SEO optimization.</li><li>Adopt a comprehensive international SEO strategy to improve your website’s visibility in global search results and attract customers from your target markets worldwide.</li></ul></blockquote><h2><strong>SEO Tools: Empowering Your SEO Efforts</strong></h2><p>To successfully execute your SEO strategy and stay ahead of the competition, it’s essential to leverage the right tools and resources. Here are some popular SEO tools and resources that can help you streamline your efforts and improve your website’s search engine performance:</p><ol><li><strong>Keyword research tools:</strong> Tools like Google Keyword Planner, Ahrefs Keywords Explorer, and SEMrush Keyword Magic Tool can help you identify high-potential keywords and phrases to target in your content.</li><li><strong>Website auditing and technical SEO tools:</strong> Use tools like Screaming Frog, Sitebulb, and DeepCrawl to crawl your website and identify technical issues, on-page optimization opportunities, and content gaps.</li><li><strong>Backlink analysis and link building tools:</strong> Monitor your website’s backlink profile and identify potential link-building opportunities with tools like Ahrefs Site Explorer, Moz Link Explorer, and Majestic.</li><li><strong>Content optimization and analysis tools:</strong> Tools like Clearscope, MarketMuse, and Surfer SEO can help you optimize your content for your target keywords, improve readability, and ensure that your content is competitive in the SERPs.</li><li><strong>Analytics and performance tracking tools:</strong> Utilize Google Analytics, Google Search Console, and other analytics tools to monitor your website’s performance, track your SEO progress, and identify areas for improvement.</li></ol><div id="chart_div" style="width: 900px; height: 500px;"></div><p>By leveraging the right SEO tools and resources, you can streamline your efforts, optimize your website more effectively, and ultimately achieve better results in the search engine rankings.</p><blockquote><p><strong>Key Takeaways:</strong></p><ul><li>SEO tools and resources can help you streamline your efforts, optimize your website more effectively, and achieve better results in search engine rankings.</li><li>Popular SEO tools include keyword research tools, website auditing and technical SEO tools, backlink analysis and link building tools, content optimization and analysis tools, and analytics and performance tracking tools.</li><li>Invest in the right tools and resources to empower your SEO efforts and stay ahead of the competition.</li></ul></blockquote><h2><strong>Seize the SEO Opportunity: Final Thoughts</strong></h2><p>Mastering SEO is crucial for any business looking to increase its online visibility, drive organic traffic, and achieve digital success. By understanding the fundamentals of SEO, implementing effective strategies, and staying up-to-date with emerging trends and best practices, you can seize the SEO opportunity and unlock your website’s full potential. Remember, SEO is a long-term investment that requires patience, persistence, and continuous optimization. Embrace the challenge and seize the opportunities that SEO presents to achieve your digital goals and stay ahead of the competition.</p><h2><strong>Frequently Asked Questions</strong></h2><h3><strong>How long does it take to see results from SEO?</strong></h3><p>SEO is a long-term strategy, and results can take weeks or even months to materialize. Patience and persistence are essential for achieving SEO success.</p><h3><strong>Can I do SEO myself, or do I need to hire an expert?</strong></h3><p>While it’s possible to learn and implement SEO strategies yourself, hiring an SEO expert can save you time and ensure that your efforts are as effective as possible.</p><h3><strong>How do I know if my SEO efforts are working?</strong></h3><p>Monitor key performance indicators, such as organic traffic, keyword rankings, and conversion rates, to gauge the effectiveness of your SEO strategy. Regularly review your site’s performance in Google Analytics and Search Console to identify areas for improvement.</p><h3><strong>What are the most critical ranking factors for SEO?</strong></h3><p>Some of the most important ranking factors include content quality, backlinks, mobile-friendliness, site speed, and user experience. However, search engines consider many factors when determining rankings, so it’s essential to adopt a comprehensive approach to SEO that addresses both on-page and off-page optimization, as well as technical aspects.</p><h3><strong>Is SEO a one-time process or an ongoing effort?</strong></h3><p>SEO is an ongoing effort, as search engine algorithms are constantly evolving, and competitors are always working to improve their rankings. Regularly monitoring your performance, updating your content, and optimizing your site’s technical aspects are essential to maintaining and improving your search engine visibility over time.</p><blockquote><h2><strong>Additional Resources</strong></h2><ol><li>Google Search Central –<a href="https://developers.google.com/search/docs/fundamentals/seo-starter-guide" target="_blank" rel="noopener"> Search Engine Optimization (SEO) Starter Guide</a></li><li>Moz –<a href="https://moz.com/beginners-guide-to-seo" target="_blank" rel="noopener"> The Beginner’s Guide to SEO</a></li><li>Ahrefs –<a href="https://ahrefs.com/blog/seo-basics/" target="_blank" rel="noopener"> A Simple Guide to SEO for Beginners</a></li><li>SEMrush –<a href="https://www.semrush.com/academy/courses/seo-fundamentals-course-with-greg-gifford/" target="_blank" rel="noopener"> SEO Fundamentals Course</a></li><li>Search Engine Journal –<a href="https://www.searchenginejournal.com/seo/" target="_blank" rel="noopener"> SEO 101: A Guide for the Technically Challenged</a></li></ol></blockquote><p>The post <a rel="nofollow" href="https://vancouverseoagency.ca/blog/what-is-seo/">What is SEO? Search Engine Optimization Fundamentals</a> appeared first on <a rel="nofollow" href="https://vancouverseoagency.ca">Vancouver SEO Agency</a>.</p>]]></content:encoded> <wfw:commentRss>https://vancouverseoagency.ca/blog/what-is-seo/feed/</wfw:commentRss> <slash:comments>0</slash:comments> <media:content url="https://www.youtube.com/embed/R-XxAk8-OXY" medium="video" width="1280" height="720"> <media:player url="https://www.youtube.com/embed/R-XxAk8-OXY" /> <media:title type="plain">What is SEO and How Does it Work?</media:title> <media:description type="html"><![CDATA[What is SEO and how does it work? This video explains how search engine optimization works and how you can optimize your website to be discovered in search e...]]></media:description> <media:thumbnail url="https://vancouverseoagency.ca/wp-content/uploads/2023/03/what-is-seo.png" /> <media:rating scheme="urn:simple">nonadult</media:rating> </media:content> </item> <item> <title>Must-Know SEO Trends and Best Practices in 2023</title> <link>https://vancouverseoagency.ca/blog/seo-2023/</link> <comments>https://vancouverseoagency.ca/blog/seo-2023/#respond</comments> <dc:creator><![CDATA[Linden Schwark]]></dc:creator> <pubDate>Sun, 05 Feb 2023 06:51:45 +0000</pubDate> <category><![CDATA[Basic]]></category> <category><![CDATA[Blog]]></category> <category><![CDATA[Intermediate]]></category> <category><![CDATA[SEO]]></category> <guid isPermaLink="false">https://vancouverseoagency.ca/?p=9414</guid> <description><![CDATA[<p>SEO, or Search Engine Optimization, refers to the practice of optimizing your website or content in order to rank higher in search engine results pages (SERPs) such as Google. In 2023, SEO will continue to play an important role in digital marketing, and it’s crucial for businesses to stay up-to-date with the latest trends and […]</p><p>The post <a rel="nofollow" href="https://vancouverseoagency.ca/blog/seo-2023/">Must-Know SEO Trends and Best Practices in 2023</a> appeared first on <a rel="nofollow" href="https://vancouverseoagency.ca">Vancouver SEO Agency</a>.</p>]]></description> <content:encoded><![CDATA[<p>SEO, or Search Engine Optimization, refers to the practice of optimizing your website or content in order to rank higher in search engine results pages (SERPs) such as Google. In 2023, SEO will continue to play an important role in digital marketing, and it’s crucial for businesses to stay up-to-date with the latest trends and best practices to ensure their websites are ranking well in search results.</p><h2>The Importance of Quality Content</h2><p>Quality content is more important than ever in 2023. Google is constantly updating its algorithms to provide the best possible results for users, and this means that websites with high-quality, relevant, and engaging content are likely to rank higher in search results. To rank well in 2023, you should focus on creating high-quality content that is optimized for both users and search engines. This means that your content should be well-researched, well-written, and engaging, while also containing relevant keywords and meta tags that help search engines understand what your website is about.</p><h2>Focus on User Experience (UX)</h2><p>In 2023, user experience (UX) will continue to play a critical role in determining search engine rankings. Search engines like Google consider several factors when determining the quality of a website’s UX, including website speed, mobile responsiveness, and overall design. To rank well in 2023, you should focus on improving the UX of your website, and make sure that it is fast, mobile-friendly, and easy to use. This will not only help you rank higher in search results, but it will also help keep users engaged and coming back for more.</p><h2>Embrace Artificial Intelligence (AI) and Machine Learning</h2><p>AI and machine learning are becoming increasingly important in the world of SEO in 2023. These technologies are helping search engines like Google provide more accurate and relevant results for users. To take advantage of this trend, businesses should invest in AI-driven SEO tools and techniques, such as keyword optimization and link building, to help their websites rank higher in search results.</p><h2>Voice Search Optimization</h2><p>Voice search is becoming increasingly popular, and this trend is expected to continue in 2023. To rank well in voice search results, businesses need to optimize their websites for voice search queries. This means focusing on conversational keywords, creating content that answers common questions, and making sure that your website is easily accessible via voice search devices such as Amazon Alexa and Google Home. To maximize your visibility in voice search results, make sure your website is optimized for natural language processing and contains information that is relevant and useful to users.</p><h2>Local Search Optimization</h2><p>Local search optimization is becoming increasingly important in 2023, especially for businesses that serve a specific geographic area. To rank well in local search results, you should focus on optimizing your website for local keywords and make sure that your business information, such as your address, phone number, and hours of operation, is accurate and up-to-date on your website and on local directories such as Google My Business. This will help search engines understand your business’s location and relevance to users searching for businesses in your area.</p><h2>Backlinks and Link Building</h2><p>Backlinks and link building remain important factors in determining search engine rankings in 2023. The number and quality of links pointing to your website are used by search engines to evaluate the authority and credibility of your website. To rank well in 2023, focus on building high-quality backlinks from reputable sources, and avoid using shady link-building tactics that can get your website penalized.</p><h2>Structured Data</h2><p>Structured data is becoming increasingly important in 2023, and it can help search engines better understand the content on your website. Structured data, also known as schema markup, is a way of describing the content on your website in a format that search engines can understand. This can help your website rank higher in search results, as search engines can use this information to display rich snippets and other enhanced features in the SERPs.</p><h2>Mobile Optimization</h2><p>Mobile optimization continues to be a critical factor in determining search engine rankings in 2023. With more and more people using their mobile devices to search for products and services, it’s crucial for businesses to have a mobile-friendly website that is easy to use and navigate. To rank well in 2023, make sure your website is optimized for mobile devices, and use responsive design to ensure that your website adjusts to the size of the user’s screen. This will not only help you rank higher in search results, but it will also provide a better user experience for your customers.</p><h2>Focus on User Intent</h2><p>In 2023, user intent will play an even more important role in determining search engine rankings. Search engines like Google are getting better at understanding the intent behind a user’s search query, and this means that websites that provide relevant and useful information to meet the user’s needs are likely to rank higher in search results. To rank well in 2023, focus on understanding your target audience and what they are looking for, and create content that meets their needs and answers their questions.</p><h2>The Rise of Video Content</h2><p>Video content is becoming increasingly important in 2023, and it’s a great way to engage with your target audience and provide them with valuable information. Video content can help your website rank higher in search results, as search engines are now able to understand the content of the video and use it as a ranking factor. To maximize the impact of video on your SEO, make sure your videos are well-optimized, contain relevant keywords, and are hosted on platforms such as YouTube or Vimeo.</p><h2>Social Media Optimization</h2><p>Social media optimization is becoming increasingly important in 2023, as search engines like Google are now using social signals as a ranking factor. This means that businesses with a strong social media presence are likely to rank higher in search results. To rank well in 2023, make sure your social media profiles are active and engaging and focus on creating high-quality <a href="https://vancouverseoagency.ca/blog/what-is-content-marketing/">content that is relevant</a> and useful to your target audience.</p><h2>SSL Encryption</h2><p>In 2023, SSL encryption will continue to play a critical role in determining search engine rankings. Search engines like Google now use SSL encryption as a ranking factor, and this means that websites that are not encrypted may rank lower in search results. To rank well in 2023, make sure your website is encrypted with an SSL certificate, and ensure that all sensitive information is transmitted securely.</p><h2>E-A-T (Expertise, Authority, and Trustworthiness)</h2><p>In 2023, Google will continue to focus on E-A-T (Expertise, Authority, and Trustworthiness) as a ranking factor. This means that websites that are seen as experts in their field, have a strong reputation for quality and reliability, and are trustworthy sources of information are likely to rank higher in search results. To rank well in 2023, focus on building your brand’s reputation, creating high-quality content, and demonstrating your expertise in your industry.</p><h2>Site Speed</h2><p>Site speed continues to be a critical factor in determining search engine rankings in 2023. Search engines like Google now use site speed as a ranking factor, and this means that websites that load quickly are likely to rank higher in search results. To rank well in 2023, focus on improving the speed of your website, and use tools such as Google PageSpeed Insights to help identify areas for improvement.</p><h2>How To Stay Up To Date With SEO</h2><p>Here are some authoritative sources for staying up-to-date on SEO trends and best practices:</p><ul><li><a href="https://developers.google.com/search/blog" target="_blank" rel="noopener">Google Webmaster Central Blog</a></li><li><a href="https://moz.com/blog" target="_blank" rel="noopener">Moz Blog</a></li><li><a href="https://www.searchenginejournal.com/" target="_blank" rel="noopener">Search Engine Journal</a></li><li><a href="https://www.seroundtable.com/" target="_blank" rel="noopener">SEO Roundtable</a></li><li><a href="https://searchengineland.com/" target="_blank" rel="noopener">Search Engine Land</a></li><li><a href="https://www.semrush.com/blog/" target="_blank" rel="noopener">SEMrush Blog</a></li><li><a href="https://ahrefs.com/blog/" target="_blank" rel="noopener">Ahrefs Blog</a></li><li><a href="https://neilpatel.com/blog/" target="_blank" rel="noopener">Neil Patel’s blog</a></li><li><a href="https://backlinko.com/" target="_blank" rel="noopener">Backlinko</a></li><li><a href="https://www.thehoth.com/blog/" target="_blank" rel="noopener">The Hoth Blog</a></li></ul><p>These sources regularly publish articles, tutorials, and insights on SEO, providing valuable information and updates on the latest trends and best practices in the industry. Following these sources can help you stay informed and improve your SEO efforts.</p><h2>Wrapping Up SEO in 2023</h2><p>In conclusion, SEO is constantly evolving, and it’s crucial for businesses to stay up-to-date with the latest trends and best practices to ensure they remain competitive in search results. By focusing on topics like keyword research, content creation, link building, mobile optimization, user intent, video content, social media optimization, SSL encryption, E-A-T, and site speed, businesses can improve their SEO efforts in 2023 and increase their visibility in search engine results.</p><p>Remember, SEO is a long-term strategy and success won’t happen overnight. It takes time, effort, and dedication to achieve high search engine rankings. Stay patient, stay focused, and continuously evaluate and adjust your SEO strategy as necessary to ensure you are maximizing your efforts.</p><p>It’s important to remember that SEO is not just about improving your search engine rankings, but also about providing a positive user experience for your customers. By focusing on both, you can achieve not only higher search engine rankings but also a loyal and engaged customer base.</p><p>Finally, stay ahead of the curve by staying informed about the latest SEO trends and best practices, and continuously improve your SEO efforts to achieve higher search engine rankings and increased visibility for your business in 2023.</p><p>The post <a rel="nofollow" href="https://vancouverseoagency.ca/blog/seo-2023/">Must-Know SEO Trends and Best Practices in 2023</a> appeared first on <a rel="nofollow" href="https://vancouverseoagency.ca">Vancouver SEO Agency</a>.</p>]]></content:encoded> <wfw:commentRss>https://vancouverseoagency.ca/blog/seo-2023/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>14 Must-Know Website Design Trends for 2023</title> <link>https://vancouverseoagency.ca/blog/website-design-trends-2023/</link> <comments>https://vancouverseoagency.ca/blog/website-design-trends-2023/#respond</comments> <dc:creator><![CDATA[Linden Schwark]]></dc:creator> <pubDate>Sun, 05 Feb 2023 05:26:35 +0000</pubDate> <category><![CDATA[Basic]]></category> <category><![CDATA[Blog]]></category> <category><![CDATA[Web Design]]></category> <guid isPermaLink="false">https://vancouverseoagency.ca/?p=9409</guid> <description><![CDATA[<p>Website design is constantly evolving, and as technology advances, new trends emerge. In 2023, we can expect to see websites that are more user-friendly, visually appealing, and accessible. In this article, we’ll discuss the top website design trends for 2023 and what you can do to stay ahead of the curve. Minimalism Minimalism is a […]</p><p>The post <a rel="nofollow" href="https://vancouverseoagency.ca/blog/website-design-trends-2023/">14 Must-Know Website Design Trends for 2023</a> appeared first on <a rel="nofollow" href="https://vancouverseoagency.ca">Vancouver SEO Agency</a>.</p>]]></description> <content:encoded><![CDATA[<p><a href="https://vancouverseoagency.ca/blog/tips-to-improve-web-design/">Website design</a> is constantly evolving, and as technology advances, new trends emerge. In 2023, we can expect to see websites that are more user-friendly, visually appealing, and accessible. In this article, we’ll discuss the top website design trends for 2023 and what you can do to stay ahead of the curve.</p><h2>Minimalism</h2><p>Minimalism is a design trend that has been gaining popularity in recent years, and it is expected to continue in 2023. This trend focuses on simplicity and clarity, using white space effectively and limiting the use of unnecessary elements. Websites that embrace minimalism aim to provide a clean, uncluttered look that is easy on the eyes and allows users to focus on the content.</p><h2>Bold Typography</h2><p>Typography plays a crucial role in website design and in 2023, we can expect to see more bold, creative use of typefaces. This trend will allow designers to create eye-catching and unique designs that stand out from the crowd. By using different font styles, weights, and sizes, designers can create a more dynamic look that captures users’ attention and helps to convey the desired message.</p><h2>3D and AR/VR Elements</h2><p>With the rapid advancements in technology, 3D and AR/VR elements are becoming more prevalent in website design. This trend will allow designers to create immersive and interactive experiences for users that can enhance their engagement and overall experience. In 2023, we can expect to see websites that incorporate 3D elements, such as animations and illustrations, as well as AR/VR elements, such as virtual tours and 360-degree product demonstrations.</p><h2>Mobile-First Design</h2><p>Mobile devices are becoming the primary way that people access the internet, and as such, mobile-first design is becoming increasingly important. This trend focuses on ensuring that websites are optimized for mobile devices, including smartphones and tablets. Websites that embrace this trend will have a responsive design that adapts to different screen sizes and provides an optimal user experience on any device.</p><h2>Use of Color</h2><p>Colour is an essential aspect of website design and can have a significant impact on how users perceive a website. In 2023, we can expect to see a greater emphasis on colour, with designers using bold, bright, and eye-catching hues to create visually appealing websites. This trend will also include the use of colour psychology, with designers using specific colours to evoke different emotions and create a desired mood.</p><h2>Storytelling</h2><p>Storytelling is becoming an increasingly important trend in website design, as it allows designers to create a narrative that connects with users and helps to convey the desired message. In 2023, we can expect to see websites that use storytelling to engage users and provide them with a more immersive experience. This trend will include the use of animations, illustrations, and other interactive elements that help to tell a story and keep users engaged.</p><h2>Accessibility</h2><p>Accessibility is becoming a critical aspect of website design, as it ensures that everyone, including those with disabilities, can access and use the website. In 2023, we can expect to see websites that are designed with accessibility in mind, including features such as high contrast mode, alternative text for images, and keyboard navigation. This trend will help to create a more inclusive web and ensure that everyone can access the information they need.</p><h2>Interactive Elements</h2><p>Interactive elements are becoming more prevalent in website design, as they provide users with a more engaging and immersive experience. In 2023, we can expect to see websites that incorporate interactive elements, such as quizzes, games, and polls, to keep users engaged and provide them with a more dynamic experience. This trend will also include the use of micro-interactions, such as hover effects, animations, and scrolling effects, to create a more interactive and engaging user experience.</p><h2>Video Content</h2><p><a href="https://vancouverseoagency.ca/blog/benefits-video-marketing-small-business/">Video content</a> is becoming increasingly important in website design, as it provides users with a more engaging and informative experience. In 2023, we can expect to see websites that incorporate video content, such as product demonstrations, company introductions, and customer testimonials. This trend will help to create a more engaging and visually appealing website, while also providing users with valuable information in an easy-to-consume format.</p><h2>Artificial Intelligence and Machine Learning</h2><p>Artificial Intelligence (AI) and Machine Learning (ML) are becoming more prevalent in website design, as they provide users with a more personalized and tailored experience. In 2023, we can expect to see websites that incorporate AI and ML, such as chatbots, personalized product recommendations, and voice search. This trend will help to create a more user-friendly and efficient website, while also providing users with a more personalized experience.</p><h2>Voice-Driven Interfaces</h2><p>Voice-driven interfaces are becoming more popular, as they provide users with a more hands-free and convenient experience. In 2023, we can expect to see websites that incorporate voice-driven interfaces, such as voice search and voice commands, to provide users with a more intuitive and user-friendly experience. This trend will help to create a more accessible website, as users can interact with the website using their voice, instead of a keyboard or mouse.</p><h2>Parallax Scrolling</h2><p>Parallax scrolling is a design technique that creates a 3D effect as users scroll through a website. In 2023, we can expect to see websites that incorporate parallax scrolling to create a more engaging and visually appealing experience. This trend will help to create a more dynamic website, as users are transported to a different world as they scroll through the website, allowing designers to create a more immersive experience.</p><h2>Asymmetrical Layouts</h2><p>Asymmetrical layouts are becoming more popular, as they provide designers with the ability to create a more unique and visually appealing website. In 2023, we can expect to see websites that incorporate asymmetrical layouts, which break away from traditional symmetrical layouts, to create a more dynamic and visually appealing experience. This trend will help to create a more visually interesting website, as designers can play with different elements and shapes to create a more unique and eye-catching design.</p><h2>Personalized Experiences</h2><p>Personalized experiences are becoming more important, as users expect a more tailored and personalized experience. In 2023, we can expect to see websites that incorporate personalized experiences, such as customized product recommendations and personalized landing pages, to provide users with a more tailored and engaging experience. This trend will help to create a more user-friendly website, as users are provided with information that is relevant and useful to them, based on their interests and behaviour.</p><h2>Conclusion</h2><p>In conclusion, the website design trends for 2023 focus on creating a more user-friendly, visually appealing, and accessible web. By embracing these trends, designers can create a website that provides users with a more engaging and immersive experience, while also conveying the desired message in a clear and effective way. Whether it’s through minimalism, bold and vibrant colours, interactive elements, video content, AI and ML, voice-driven interfaces, parallax scrolling, asymmetrical layouts, or personalized experiences, designers have a wide range of tools and techniques at their disposal to create a website that is both aesthetically pleasing and functional.</p><p>As technology continues to advance and user expectations evolve, it’s important for website design to stay ahead of the curve. By embracing the latest design trends, designers can create websites that not only meet, but exceed the expectations of their users. As a result, businesses will benefit from increased engagement, improved user experience, and higher conversions.</p><p>Website design trends for 2023 will continue to prioritize user experience, accessibility, and innovation. By staying up-to-date with these trends, designers can create websites that not only look great, but also provide users with a seamless and engaging experience. The future of website design is bright, and we can expect to see exciting and innovative developments in the years to come.</p><p>The post <a rel="nofollow" href="https://vancouverseoagency.ca/blog/website-design-trends-2023/">14 Must-Know Website Design Trends for 2023</a> appeared first on <a rel="nofollow" href="https://vancouverseoagency.ca">Vancouver SEO Agency</a>.</p>]]></content:encoded> <wfw:commentRss>https://vancouverseoagency.ca/blog/website-design-trends-2023/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>How To Optimize Your H1 Tags For SEO (Guide for 2021)</title> <link>https://vancouverseoagency.ca/blog/h1-tag/</link> <comments>https://vancouverseoagency.ca/blog/h1-tag/#respond</comments> <dc:creator><![CDATA[Linden Schwark]]></dc:creator> <pubDate>Sun, 17 Oct 2021 03:24:56 +0000</pubDate> <category><![CDATA[On-Page]]></category> <category><![CDATA[Blog]]></category> <category><![CDATA[SEO]]></category> <guid isPermaLink="false">https://vancouverseoagency.ca/?p=7214</guid> <description><![CDATA[<p>Since the beginning of the Internet, companies have used search engines to find new customers. Search engine optimization (SEO) is the process of influencing where your page ranks in a list of relevant pages for a specific keyword or term. If you want your webpage to show up near the top of the search engine […]</p><p>The post <a rel="nofollow" href="https://vancouverseoagency.ca/blog/h1-tag/">How To Optimize Your H1 Tags For SEO (Guide for 2021)</a> appeared first on <a rel="nofollow" href="https://vancouverseoagency.ca">Vancouver SEO Agency</a>.</p>]]></description> <content:encoded><![CDATA[<p>Since the beginning of the Internet, companies have used search engines to find new customers. Search engine optimization (SEO) is the process of influencing where your page ranks in a list of relevant pages for a specific keyword or term. If you want your webpage to show up near the top of the search engine results page (SERP), there are several steps you’ll need to take. Title tags and meta descriptions are two features that help influence rankings, but arguably one of the most important things you can do is optimize your H1 tags.</p><h2>What is an H1 Tag/Title?</h2><p>The H1 tag, sometimes referred to as the title tag, should be used for one thing and one thing only: to provide a brief description of what your webpage is about. While you can use other tags such as H2s and H3s, they should not contain any information that would be considered less important than what’s written in your H1.</p><p>A poorly optimized title could hurt your page rankings and steal traffic from pages that deserve it more. Google recently updated their algorithm to give preference to websites with mobile-friendly designs, and there are rumours that they will soon begin punishing pages with keyword-stuffed titles (although these claims currently lack evidence). If you want search engines to reward you for using proper optimization techniques, make sure the title of your webpage is written with care.</p><h2>Why Are H1s so Important?</h2><p>The H1 tag is one of the most important features of a webpage, both for SEO purposes and user experience. Using an H1 that accurately describes your page will help improve click-through rates, which in turn gives search engines more reasons to reward you with higher rankings.</p><p>Collectively, users will spend less time trying to figure out what your product or service is if you’ve provided them with an accurate description right at the top of your webpage. If someone wants to buy sneakers but they decide to visit another website that uses their desired keywords in the H1, then it’s possible that they might not come back. The average person spends just eight seconds on any given website before moving on to other alternatives. If being able to find information quickly and efficiently is important to the success of your business, then you should prioritize using H1 tags effectively.</p><h2>How Do I Optimize/Improve My H1 Tag(s)?</h2><p>The four most important factors in an optimized title are relevance, accuracy, readability, and keyword prominence. Your goal when writing a title is to make it as accurate as possible while also considering the keyword that you’re trying to rank for. Unfortunately, this is easier said than done.</p><h3>1) Brainstorm Keywords</h3><p>If you are struggling with your H1 tag, there are several ways to improve it. Firstly, look at what competitors are doing and try to emulate their strategy without directly copying them. It’s often a good idea to start by brainstorming as many relevant keywords or phrases as possible and writing them all down on a notepad (this can also be done with an Excel sheet). Once you’ve written as many as possible, go back through and cross out any words or phrases that aren’t necessary or don’t provide value to the reader. Your remaining list should contain the most accurate keywords related to your product/service: these will ideally appear in your H1. (You can also use a keyword research tool to help you <a href="https://vancouverseoagency.ca/blog/how-to-perform-keyword-research-like-an-seo-expert/">find related keywords</a> quickly.)</p><p>Now that you’ve determined which keywords are best suited to be used in the H1, make sure they’re accurate and relevant. Your goal is to provide a brief description of what your webpage is about, so try your best to avoid vague or overly broad terminology (e.g., “yoga pants”). Ideally, there should only be one H1 tag on any given webpage; if you have multiple sections/types of information that could merit their own individual tag, then it’s okay for each post to have two or three unique H1s.</p><h3>2) Only Use One H1 Tag</h3><p>Your pages should have only have one H1 tag that covers what a visitor can expect from reading through it. All other title tags on the page should be either H2, H3, or even H4-H6 in a hierarchical manner from most to least important.</p><p>Google has said that they prefer a clear, concise H1 over any other type of title tag. If you open up your webpage in the source code and look at what is displayed on the page itself, make sure it doesn’t contain anything else but the most important information related to your potential customer’s needs.</p><p>Here’s what Google had to say:</p><p><iframe title="YouTube video player" src="https://www.youtube.com/embed/WsgrSxCmMbM" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe></p><h3>3) Your H1 Should Be Very Similar, Or The Same, As Your Page Meta Title</h3><p>Aside from your H1, it’s also important to use the same words in the Meta Title section. Although these two titles can be completely different if you so choose, there is evidence that Google will prioritize pages with similar H1s and Meta Titles. This has lead many SEO experts to conclude that they should match closely to ensure that both are given equal weighting by search engines.</p><p>As mentioned above, the primary goal of any webpage is to provide value for users. Your page title should accurately describe what it is that you’re trying to accomplish- this might not always be the same as what you want your website/webpage content to address. For example, a website about yoga might have an H1 tag containing “yoga pants” and a Meta Title containing “yoga clothing & apparel” (or vice versa). Both provide clear value to visitors: one tells them that they can expect to find information about yoga pants, and the other provides a brief description of what the website is about.</p><h3>4) Make Your H1 Concise, and To-The-Point</h3><p>The H1 Tag Should Be between 50-60 Characters Long</p><p>Although there is no clear consensus on how many characters should be used in an H1 tag, the majority of SEO experts recommend keeping it between 50 and 60. Although Google hasn’t set a limit on length, anything longer than 60-65 characters might look obtrusive to visitors and could result in them ignoring your webpage.</p><p>There are several ways to make your H1 tag as concise as possible. A lot of designers will try to use their homepage as a means of showcasing what they’ve done in the past, which often results in an oversized H1 full of information about every award or accolade it has received. You don’t have any control over whether a potential customer clicks on your webpage or not, so make your H1 worth reading.</p><p>A lot of times, people will try to communicate too much information in their H1s and make them look cluttered and messy. Remember, you can put all the awards and accolades that you want into a paragraph underneath it- but if users don’t want to read about them, they can simply click on a different webpage.</p><h3>5) Make Your H1 Header Stand Out</h3><p>There are multiple ways to make an H1 tag stand out.</p><p>One way is by using a larger text size. Although there are no concrete rules regarding what constitutes “larger,” most web designers will use a font size of around 32-36px to make a header stand out.</p><p>Another way is by using a different colour from the rest of the webpage, which can stand out easier than larger text sizes. It is recommended that you make your H1 at least a couple of pixels larger and change the colour of the text to something bolder (like red or orange) if possible.</p><p>Google says that it prefers longer headings over shorter ones because they’re more descriptive and offer users more information about what they should expect from reading through your content. They also recommend heading tags be unique on each page so as not to confuse visitors.</p><p>This brings us to the next point…</p><h3>6) Make Sure Your H1 is Unique On Every Page</h3><p>Having the same H1 tag on every page of your website is a surefire way to confuse not only potential customers but search engines as well. They might not be able to understand what your main topic of discussion is if every page uses the same H1 tag, which could result in them leaving your site and going elsewhere for their needs, or even worse, have search engines disregard your website.</p><p>A unique H1 tag is one of the best ways to ensure that you’re providing value to your users, not just trying to get them to use your services. If every single page on your website has different content dealing with a certain topic, it’s likely that users will find at least one post that they’re interested in and continue browsing for more.</p><h3>7) Include Keywords, Especially Long-Tail Keywords, in Your H1</h3><p>One of the best ways to make your H1 tag stand out is by including keywords. This doesn’t mean you should stuff them into your chosen header, but it does mean that using relevant keywords can help increase traffic and improve search engine optimization (SEO).</p><p>For example, if you’re running a website about yoga pants, an H1 of “Yoga Pants for Women” can help a lot more users find your website than one that simply says “Welcome.”</p><p>Including keywords in your H1 tags is also a good way to keep them relevant, which makes it more likely that they’ll be properly indexed by search engines. Make sure to use the same keywords you’re using on the rest of your webpage to make it as relevant as possible.</p><p>Another way to use keywords in your H1 tag is by using long-tail keywords. These are keyword phrases that contain more than three terms and usually offer more targeted traffic since they’re less competitive and more specific than other keywords on the market. For instance, “Yoga pants for women” is a long-tail keyword because it’s more descriptive and specifically tailored to those surfing the web for this particular type of pants.</p><p>Including long-term keywords in your H1 tags can help search engines understand what your website is about, as well as provide users with a better idea of what they can expect from browsing through your posts.</p><h3>8) Focus on Creating H1s That Offer a Great User Experience</h3><p>H1 headings are not just for search engines. They also provide a great user experience by offering visitors an idea of what to expect when they come to your website.</p><p>It’s logical that users would shy away from websites with confusing H1s. If the header doesn’t describe the page well, then why would it be necessary?</p><p>The best way to avoid this pitfall is by creating unique headers that accurately represent each webpage without being too vague or repetitive. This can help keep users engaged in your content and build trust between them and your brand.</p><h3>9) Don’t Forget User Intent When Creating H1s</h3><p>Before creating your H1 headlines, you have to understand user intent. This means that you need to consider why people are coming to your site and what they’re looking for before making a decision on what the heading should be about. For example, if a person lands on a page with an H1 reading “Welcome,” it’s going to make them wonder whether or not the post is relevant to their search query.</p><p>Instead of using generic headings like “Yoga” or “Pants,” try creating posts where the header will answer users’ questions right away without them even having to click on another webpage. This will help save time and show that you’re dedicated to making the user experience as easy as possible.</p><h2>Summary Of H1 Best Practices:</h2><p>Let’s go over the best practices when creating H1 tags once more:</p><ul><li>Use unique H1s for every page on your site.</li><li>Keep the content relevant and useful to users.</li><li>Make sure the keywords you use are relevant to your website.</li><li>Include long-tail keywords wherever possible.</li><li>Focus on creating H1s that offer a great user experience and answer potential questions right away without the need to click on another webpage.</li><li>Don’t forget user intent when writing headlines. Only create posts that actually address what users want to know about or find helpful in their search queries.</li><li>Don’t stuff your headers with keywords, but don’t be afraid of using them either if they’re relevant and add value to your posts.</li><li>Avoid generic H1s such as “Welcome,” “About Us,” or other non-descriptive headings that don’t actually tell users anything, and instead focus on ones that offer a great user experience.</li><li>Don’t forget to proofread your H1s before publishing the post.</li><li>Try including numbers in your headlines, as people tend to click more on headlines that contain numbers.</li><li>Don’t change your H1 tags frequently since it can confuse search engines and alter their perception of what your website is all about.</li></ul><h3></h3><h2>What Should The Title Tag Be About?</h2><p>The H1 tag should be a sentence that summarizes the purpose of your page while providing an accurate description of what it contains. It should not contain any special characters such as numbers, symbols or acronyms, and should avoid being overly promotional at all costs. While you can technically get by with writing a single word in your tag (“WordPress,” for example), it’s best to use a more descriptive phrase so users know exactly what they’ll get by clicking on your link. Conversely, you don’t want it to sound too boring or dull either – if there’s too much text or it sounds repetitive then users may skip right over it without giving it a second thought.</p><h2>How Should The Title Be Structured?</h2><p>The important thing to remember about your H1 title is that it should not sound like a typical heading. Titles and headings are typically denoted with punctuation – for example, “H2 Heading” or “H3 Sub-heading.” In those cases, the text would be considered as a sub-heading of the previous tag. But since your page title is technically part of the web page itself, you should treat it as though it were a sentence in English rather than an outline for a different paragraph. This means that your title shouldn’t end with a period – if anything, use two spaces followed by an ordinary capital letter without any punctuation at all.</p><h2>A Few More Tips</h2><p>There are several questions you can ask yourself when writing your page title. Take the following example – if your webpage was on how to dog-proof a garden, one of the most important things would be giving the search engines an accurate description. Instead of simply trying to convince users that they can learn how to dog-proof their garden, write something along the lines of “How To Dog-Proof Your Garden In 3 Easy Steps.” By structuring your sentence in this way, you’re telling the search engine’s algorithms what order they should place it in during their hunt for relevant results.</p><h3>Split Up Information</h3><p>An even better approach would be to split up the information into shorter sentences. For instance, say you were writing a page on how to get more traffic from <a href="https://vancouverseoagency.ca/blog/facebook-tips-customers/">Facebook</a>. You could start your title with “How To Increase Your Facebook Traffic” and then explain in the following sentence that it’s simply a breakdown of what steps you can take. This is also an excellent way to prevent information overload – if the webpage’s purpose is too ambiguous, some users may assume it doesn’t provide what they’re looking for and leave before giving it another thought.</p><h3>Check What Your Competitors Are Doing</h3><p>If you still feel like your H1 tag needs some work, simply Google one of your keywords and see how other sites structure their titles. While many webmasters make this process look easy, there’s actually quite a bit of artistry involved – by finding out what works and emulating it yourself, you’ll not only make your webpage more attractive, but it’ll also become more visible to the public.</p><h3>Avoid Keyword Cannibalization</h3><p>It’s possible to accidentally cannibalize your own webpage by ranking for similar terms with different pages. For example, imagine the following scenario: someone types “buy sneakers” into Google; two of the first results they see are ecommerce websites selling running shoes and basketball shoes individually. Due to this competition, neither one can rank well for “buy sneakers” because they’re competing against each other (and since they only have one H1 tag, there’s no way to distinguish between them). This is known as keyword cannibalization and it is one of the most common Google ranking factors.</p><h3>Keeping It Concise And Simple</h3><p>The purpose of your H1 tag should be to summarize your content. Yes, it’s important to use keywords that accurately describe what your webpage is about- but you don’t want the phrases or words that appear in your H1 tag to sound unnatural or otherwise awkward. If you’re struggling with wording, try using a tool like Hemingway Editor. It will let you know if anything you’ve written is overly complicated or convoluted.</p><p>Lastly, remember that your H1 tag should be unique to your webpage and not stolen from any other source. Google and other search engines will penalize you if they find <a href="https://vancouverseoagency.ca/blog/best-plagiarism-checker-plugins/">plagiarized content</a> on your website.</p><h2>H1 FAQ:</h2><h3>How can I improve my H1 tag?</h3><h3></h3><p>To improve your webpage’s H1 tag, focus on what it is that sets your webpage apart from others on the same subject. When people search for “how to dog-proof a garden,” they’re probably going to wind up on a webpage that’s dedicated entirely to preventing your canine friends from digging up your flowers. If you answer this question with information that’s already publicly available on other websites (such as “use these organic methods!”), then you’ll lose out on user traffic.</p><h3>How do you optimize H1 and h2 tags?</h3><h3></h3><p>The best way to optimize your H1 tag is by keeping it concise, descriptive, and keyword-rich. An ideal H1 tag should be no more than 1-2 sentences long so that it can fit in the search engine results page while still accurately describing its corresponding webpage’s content. Remember not to overstuff an H1 tag with keywords either, or you’ll wind up using awkward phrasing.</p><p>H2 tags are used for subheadings, usually to break up large blocks of text. They’re important because they provide an outline that makes it easy for users, and search engines, to understand what’s contained on your webpage. Make sure H2 tags are descriptive and truncate your content well.</p><h3>How do you optimize header tags?</h3><p>The best way to <a href="https://vancouverseoagency.ca/blog/h1-h6-how-to-optimize-titles-and-subheadings-for-seo/">optimize your header</a> tags is by choosing a concise and descriptive heading that’s relevant enough to be listed on the search engine results page. Try keeping your H1 tag no more than 1-2 sentences long. Also, keep in mind that you can have multiple headers of varying sizes on one webpage – Google simply indexes the most prominent header of the webpage.</p><h3>What is recommended for H1 tag for better SEO?</h3><p>For optimal results, it’s best to have a single H1 tag that describes your webpage from beginning to end. An ideal H1 tag should also be keyword rich without sounding too unnatural or awkward. This is a question of finding the right balance between quality and quantity.</p><p>There’s no “right” size for an H1 tag, but it should be descriptive and concise enough to fit in the search engine results page. Ideally, your H1 tag should be 1-2 sentences long.</p><h3>What is a H1 tag example?</h3><p>An ideal H1 tag should be concise and descriptive. It should accurately describe what your webpage is about without sounding too awkward or unnatural. For example, if you own a popcorn shop in Buffalo, NY and you want to attract users who search for “popcorn shops near me,” your H1 tag might read: “Popcorn Shops In Buffalo, NY.”</p><h3>Should I use header tag?</h3><p>Yes, header tags are important because they provide an outline for your webpage’s content and make it easy for users and search engines to understand what your webpage is about. Try to choose a descriptive but concise header that thoroughly describes the content of your webpage without sounding too awkward or unnatural. This is a balance between quality and quantity – you want enough keywords to be relevant, but you don’t want to overstuff your H2 tag.</p><h3>Why h1 tag is used in HTML?</h3><p>The HTML H1 tag is extremely important because it’s the main heading of your webpage. When people come to your site, they’ll use the H1 tag as an outline for what they can expect on your webpage. If someone searches for “how to dog-proof a garden,” then their search engine results page might list websites that have questions about dog-proofing a garden. If someone else answers this question on their website, they might use the H1 tag “Organic Methods For Dog Proofing A Garden” because it describes their webpage from beginning to end and is descriptive without sounding too awkward.</p><h3>Is h1 necessary for SEO?</h3><p>The h1 tag is one of the most important tags for your webpage. It lets search engines know what the page’s content is about. However, it might not be necessary all the time. This article will tell you how to optimize h1 tags for SEO and when you need them.</p><p>An h1 tag, or header 1, is a tag that search engines will look at to determine what your webpage is about. As stated above it is one of the most important tags for SEO. However they are not completely necessary for all webpages, sometimes h2 tags can easily replace h1 tags and still give great content to search engines (although h2 tags are less visible than h1), and there are some cases where you simply don’t need an h1 tag.</p><h3>Can I have multiple H1 tags on a page?</h3><p>Yes, you can have multiple h1 tags on a page. However, that doesn’t mean you should. It is recommended to only have one h1 tag per webpage, but there are times where it is needed. For example, if you were writing an article about different kinds of apples, and within your article, you mention granny smith, honeycrisp, etc… It would be okay to use each of those apple names in the h1 tag because they all represent the same thing (apples).</p><h3>What size should H1 be?</h3><h3></h3><p>The size of the text in your h1 tag should always be larger than the rest of your webpage. For example, if you were to use a serif typeface for the entire webpage, then it would make sense to use a sans-serif font for your header 1. The reason being is that when someone sees a large block of text, they assume it’s important and will look at it more closely. You don’t want them to miss what you consider essential content because it has a smaller font size in comparison to the rest of the site.</p><h3>When do I need an H1 tag?</h3><p>You should have an h1 tag when you have important content on your webpage that needs explanation from engines. In short, every page needs an h1 tag. Although it might not be necessary to have one for every paragraph on the page, every web page should at least have one h1 tag (of course there are exceptions).</p><p>The post <a rel="nofollow" href="https://vancouverseoagency.ca/blog/h1-tag/">How To Optimize Your H1 Tags For SEO (Guide for 2021)</a> appeared first on <a rel="nofollow" href="https://vancouverseoagency.ca">Vancouver SEO Agency</a>.</p>]]></content:encoded> <wfw:commentRss>https://vancouverseoagency.ca/blog/h1-tag/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>Why do we care about AMP? Future of Mobile SEO</title> <link>https://vancouverseoagency.ca/blog/amp-mobile-seo/</link> <comments>https://vancouverseoagency.ca/blog/amp-mobile-seo/#respond</comments> <dc:creator><![CDATA[Linden Schwark]]></dc:creator> <pubDate>Mon, 03 May 2021 04:14:53 +0000</pubDate> <category><![CDATA[Web Design]]></category> <category><![CDATA[AMP]]></category> <category><![CDATA[Blog]]></category> <category><![CDATA[Guest Posts]]></category> <guid isPermaLink="false">https://vancouverseoagency.ca/?p=7159</guid> <description><![CDATA[<p>Site owners started optimizing their web pages for mobile users when Google first made mobile-friendliness one of the mobile search engine ranking factors. But optimizing for mobile is not just enough for a good user experience. The pages need to load quickly too. Numerous studies point out that most users tend to abandon slow-loading pages. […]</p><p>The post <a rel="nofollow" href="https://vancouverseoagency.ca/blog/amp-mobile-seo/">Why do we care about AMP? Future of Mobile SEO</a> appeared first on <a rel="nofollow" href="https://vancouverseoagency.ca">Vancouver SEO Agency</a>.</p>]]></description> <content:encoded><![CDATA[<p>Site owners started optimizing their web pages for mobile users when Google first made mobile-friendliness one of the mobile search engine ranking factors. But optimizing for mobile is not just enough for a good user experience. The pages need to load quickly too. Numerous studies point out that most users tend to abandon slow-loading pages.</p><p>Speed needs to be given the utmost consideration while designing web pages. This is where <a href="https://amp.dev/" target="_blank" rel="noopener">Accelerated Mobile Pages</a> (AMP) comes as an ideal solution. AMPs are lightweight pages that load in a lightning-fast manner on mobile devices like smartphones, tablets, laptops, e-readers, etc.</p><p>If you haven’t yet incorporated AMP across your pages, here is useful information on why AMP with its unmatchable advantages is the future of mobile SEO.</p><h2><strong>Why is AMP development becoming the future of mobile SEO?</strong></h2><p>Many renowned sites including <a href="https://vancouverseoagency.ca/blog/pinterest-ecommerce/">Pinterest</a>, Reddit, Tumblr, Twitter, eBay, Medium, India Today, etc. have adopted AMP. And many more are resorting to <a href="https://www.notifyvisitors.com/blog/amp-development/" target="_blank" rel="noopener"><strong>AMP development</strong></a> with each passing day. This is because apart from loading your site faster and being mobile-friendly, AMP also lowers bounce rates, boosts SEO, increases conversions, improves server performance, enables visitor analytics, and supports ads.</p><h3><strong>These merits are discussed in detail below</strong></h3><ul><li><h4><strong>Lightning-fast loading</strong></h4></li></ul><p>AMP pages load at a lightning-fast speed because of multiple optimizations. These include asynchronous JavaScript loading, static sizing of resources, disallowing of extension mechanisms to block rendering, keeping out all third party Java Scripts, efficient font triggering, prioritizing resource loading, running animations on GPU (Graphics Processing Unit), minimizing style recalculations, and allowing only inline styling and size limitation of all CSS.</p><p> </p><h4><strong>2. Mobile-friendly</strong></h4><p>Nowadays, mobile devices are more widely used than desktops. Since AMPs can be accessed across all mobile devices, implementing them makes your web pages available to more internet users. A blend of such mobile-friendliness and speed ensures a good user experience. So, your users tend to spend more time on your pages.</p><h4><strong>3. Increased revenue</strong></h4><p>Statistics say when a page takes less than 1 second to load, the conversion rate is averagely 32%. This rate lowers to 20% when there is a one-second delay and to 12-13% when the delay is 2 seconds Speed matters a lot in increasing your revenue, and AMP ensures that your site is speedy. Another thing is that, since AMP pages are distributed to different platforms at one go, both AMP and non-AMP pages display your ads. This increases your ad-budget ROI.</p><h4><strong>4. Lowered bounce rates</strong></h4><p>Google found that conversions lower by 20% for every extra second taken by a webpage for loading. It also found that 61% of users usually do not go back to a mobile site that they once faced difficulty in accessing. So, by working on your pages’ speed and making those mobile-friendly, AMPs lower bounce rates.</p><h4><strong>5. Improves server performance</strong></h4><p>AMP controls the downloading of all of your website’s resources. It prioritizes loading. That is, it loads only what is needed and pre-fetches lazy-loaded resources. This way, it first downloads only those resources that are presently most important. And only if a user is likely to see an ad or image, it downloads it. This way, AMPs reduce the load from your server and improves its performance.</p><h4><strong>6. Enables visitor analytics</strong></h4><p>AMP allows you to collect several useful data about your visitors. With AMP Analytics, you can gather the following:</p><ul><li><strong>User data:</strong> client ID, timezone</li><li><strong>Page data: </strong>domain, path, page title</li><li><strong>Browser data:</strong> user agent, screen width, screen height</li><li><strong>Browsing data:</strong> unique page view ID, referrer</li><li><strong>Event data</strong></li><li><strong>Interaction data:</strong> page width and page height</li></ul><p>This helps you optimize your pages for better conversions in the future.</p><h4><strong>7. Supports ads</strong></h4><p>AMP supports not only traditional ads but also AMP HTML ads, which are much faster. And the best thing is that you get to keep 100% of the revenue generated from your ads. This is because AMP is an open-source project with which you need not share your revenue earned. This is unlike an advertising service or intermediary to whom you would have to share the rates negotiated.</p><p>Thus, AMP offers numerous benefits to site owners. Though it is not yet a Google search page ranking factor, as mentioned earlier, Google considers mobile responsiveness and page loading speed while ranking sites. As AMP facilitates both of these, your AMP pages will rank better in the SERPs. And boosted SEO, in turn, would increase your site traffic, conversions, and revenue.</p><p>Further, as AMP results are featured notably in the news carousel, you would miss out on priceless clicks, engagement, impressions, and sales by not optimizing for it. So, AMP is the future of mobile SEO, and so you should consider adopting it to stay ahead of competitors.</p><p>But before that, find out if your site really needs it.</p><h2><strong>Does your site actually need AMP development?</strong></h2><p>The AMP was created as a solution for media sites when Google sought to help news posts to appear instantly in the search results.</p><p>Gradually, owners of other types of websites – especially publishers, e-commerce, ad-technology, and advertisers also went for AMP development. Essentially, sites with a lot of written content such as blogs, articles, news posts, etc. would certainly find it beneficial to use AMP as it loads their pages pretty fast.</p><p>Site owners who are considering AMP implementation should bear in mind that not all websites would benefit from implementing AMP. If your website is already fast enough and responsive, it doesn’t need AMP at all. Furthermore, if most of your pages aren’t articles, then you need not go for AMP.</p><h2><strong>How Does AMP Benefit you?</strong></h2><p>Before we get there, there’s something you need to understand:</p><p>Whenever a mobile website loads quickly, users tend to spend more time on your website. This decreases your bounce rate and increases your website’s google ranking. That’s why AMP Plugin websites tend to rank better than the rest.</p><p>There are a lot of correlations that tend to benefit you with AMP.</p><p>Let us look at the top benefits you can reap by deploying AMP:</p><h3><strong>Lightning Fast Loading on Mobiles</strong></h3><p>No user today has the patience for your mobile web pages to load.</p><p>If they load like a snail, your user will likely get frustrated, and you miss out on conversion through your mobile targeted browser users.</p><p>AMP solves your problem by dramatically increasing the page’s loading speed and delivering a great user experience.</p><h3><strong>Brings in More Revenue </strong></h3><p>Like we earlier mentioned, there’s correlation everywhere in this system.</p><p>Your site speed and conversion rates are directly proportionate in nature – meaning the higher the site’s speed, the more would the users on your site be willing to either subscribe to you or buy your products and thus convert into paying customers.</p><h3><strong>Higher Search Engine Rankings</strong></h3><p>Even though Google has not made AMP an independent factor yet, <a href="https://www.searchenginejournal.com/amp-seo-everything-you-need-to-know/375931/" target="_blank" rel="noopener">AMP still helps you rank higher</a>. Here’s how:</p><p>Mobile-friendliness is a prime ranking factor, and AMP works well in line with Mobile Pages.</p><p>Mobile-optimized websites tend to rank higher in organic searches, and that is exactly why your pages that are built using AMP would rank higher than the non-AMP pages in the mobile results pages.</p><h3><strong>Helps You Track Users Easily </strong></h3><p>Just getting conversions through your mobile pages is not the goal.</p><p>The goal is to consistently track where your audience is coming from and how it engages with your website – what they are viewing, what they are willing to watch, and where they are willing to click.</p><p>This is the only way you can improve and influence your user’s behaviour.</p><p>AMP makes it all easy for you as it has analytical tools in place that would ultimately support you with studying your user’s tracking information in great detail.</p><h3><strong>Helps You Simplify it all </strong></h3><p>AMP development is not a complicated task and is actually quite simple.</p><p>All you must do is go into the archive, the CMS archive, and just easily convert to AMP.</p><p>You don’t need to have special skills to be doing that, and it is also portable, making it more convenient.</p><p>No matter where the user has reached your page, these pages are always extraordinarily fast.</p><h2><strong>Where to find help for AMP development?</strong></h2><p>NotifyVisitors can help your site harness Google AMP implementation’s power to get 85% faster web pages, improved mobile visibility, and <a href="https://www.notifyvisitors.com/blog/how-does-amp-pages-impact-seo/" target="_blank" rel="noopener">enhanced SEO</a>. Its team stands out from the crowd in the following ways-</p><ul><li>High-quality code that is lightweight, well-formatted, and super-easy to maintain.</li><li>Quick turnaround time so that you need not to wait for long to get your pages converted into AMP.</li><li>Reliable, fast, and free support that assures utmost satisfaction. You also get a money-back guarantee.</li></ul><p>Apart from offering the advantages discussed in this blog, Notify Visitors also ensures that your AMP pages are customized for any browser.</p><p>You can also find other customer engagement software, analytics, and conversion rate optimization software including web push, app push, PWA Builder, mobile survey, mobile banner, web survey, personalization, form analysis, attribution tracking, <a href="https://www.notifyvisitors.com/blog/cohort-analysis/" target="_blank" rel="noopener">cohort analysis</a><strong>, </strong>and a lot more offered by Notify Visitors.</p><p><strong>Rounding up…</strong></p><p>Many firms across the world go for AMP development owing to its numerous benefits. It loads your site faster, is mobile-friendly, lowers bounce rates, increases conversions, improves server performance, enables visitor analytics, and supports ads. Hence, it is believed to be the future of mobile SEO. However, AMP is not for all sites. So, give it clear thinking before you decide upon whether or not you need AMP.</p><p>The post <a rel="nofollow" href="https://vancouverseoagency.ca/blog/amp-mobile-seo/">Why do we care about AMP? Future of Mobile SEO</a> appeared first on <a rel="nofollow" href="https://vancouverseoagency.ca">Vancouver SEO Agency</a>.</p>]]></content:encoded> <wfw:commentRss>https://vancouverseoagency.ca/blog/amp-mobile-seo/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>How to Increase Conversion Rates on Your Marketing Videos</title> <link>https://vancouverseoagency.ca/blog/how-to-increase-conversion-rates-marketing-videos/</link> <comments>https://vancouverseoagency.ca/blog/how-to-increase-conversion-rates-marketing-videos/#respond</comments> <dc:creator><![CDATA[Linden Schwark]]></dc:creator> <pubDate>Mon, 03 May 2021 03:29:17 +0000</pubDate> <category><![CDATA[Guest Posts]]></category> <category><![CDATA[Blog]]></category> <category><![CDATA[CRO]]></category> <guid isPermaLink="false">https://vancouverseoagency.ca/?p=7151</guid> <description><![CDATA[<p>No one can deny the importance of videos as an effective way for marketing in today’s age. Videos allow you to build authority by giving more personal touch to your message. They also help you to be brief and hold the interest of viewers in the opening few seconds. In short, video content has been […]</p><p>The post <a rel="nofollow" href="https://vancouverseoagency.ca/blog/how-to-increase-conversion-rates-marketing-videos/">How to Increase Conversion Rates on Your Marketing Videos</a> appeared first on <a rel="nofollow" href="https://vancouverseoagency.ca">Vancouver SEO Agency</a>.</p>]]></description> <content:encoded><![CDATA[<p>No one can deny the importance of videos as an effective way for marketing in today’s age. Videos allow you to build authority by giving more personal touch to your message. They also help you to be brief and hold the interest of viewers in the opening few seconds. In short, video content has been outperforming other sorts of content.</p><p>Let’s have some quick facts and figures about video marketing:</p><p>Statistics reveal that <a href="https://www.techsmith.com/visual-communication-research.html" target="_blank" rel="noopener">48% of people find video the most appealing communication method, </a>and only 15% prefer plain text.</p><p>Another study suggests that by 2021, video traffic will be 82% of all internet traffic.</p><p>And nearly <a href="https://www.wyzowl.com/video-marketing-statistics-2019/" target="_blank" rel="noopener">96% of buyers view explainer videos</a> to discover more about products and services.</p><p>Hence, videos have become the most dominating communication source with the ability to inform and educate your target audience more effectively.</p><h3><strong>Importance of Marketing videos:</strong></h3><ul><li>Videos grasp people’s attention immediately.</li><li>Also, videos allow marketers to promise potential Return on Investment (ROI).</li><li> Videos are easily accessible to anyone who has internet access.</li><li>Videos can evoke powerful emotional responses in viewers that enable them to share, comment, and like.</li></ul><p>How <a href="https://vancouverseoagency.ca/blog/benefits-video-marketing-small-business/">video marketing helps your business</a>?</p><blockquote><p><strong>According to KWD, </strong>” marketers who invest in marketing video can earn remarkable conversion rates.”</p></blockquote><p>Placing a video on your landing page can help increase conversions up to 90%. The conversion aim here is for visitors to click the ‘subscribe’ button.</p><p>Driving traffic to your website won’t generate revenue unless you convert new users into paying customers.</p><p>Video marketing plays a significant role in your ongoing optimization strategy. Businesses that don’t take advantage of video marketing are at a loss. If you want to improve your conversion rate optimization metrics, you should start making videos.</p><p>Here are some of the ways that help increase conversion rates on your marketing videos:</p><h2>You Should Know Your Target Audience</h2><p>First of all, you must have a clear picture of your target audience in your mind. Before writing your video script, we want you to do some research like identifying your audience’s demography based on their age group, ethnicity, gender, and all intelligence.</p><p>Also, you need to understand how your target audience reacts and what their ambitions are; are they even into videos? If your reply is no, you might want to revisit the plan of creating a marketing video as it might not generate revenue. Your marketing video should demonstrate the audience’s needs.</p><p>Secondly, if your video doesn’t engage people within the first 30 seconds, they’re probably going to bounce. 33% of them will drop, which means you need to engage your viewers right away. One of the best ways to make that happen is by addressing your customers directly, establishing empathy and trust. When it makes sense for your video’s context, have the actor start looking directly into the camera. As content producers and marketers, you should keep discovering better ways to make your content more compelling and appealing.</p><p>By capturing your reader’s attention in an instant, you need to put a lot of thought into what your first 15 seconds will be. You should have a personality like the brand image of your company. That person can be you; or anybody.</p><p>Therefore, it’s essential to associate your brand with personalities in this social media age that we live in.</p><h2>Never Stop Doing Proper SEO</h2><p>Your logo and branding can’t talk, but you can speak; it’s people that we have to talk to. The thing is, if you’re not doing proper SEO, you’re probably not growing as fast as you can. The thing is, if you’re spending a fortune on advertising and still your pages don’t pop up, you will be at a loss.</p><p>Videos are the perfect way to get those pages to rank higher because Google knows that people give preference to videos over reading. Chances are, a stay time will be a lot longer on a page if it has a video.</p><p>Now, it’s essential to think about your <a href="https://vancouverseoagency.ca/blog/how-to-perform-keyword-research-like-an-seo-expert/">keywords</a> and what SEO terms you’re targeting because it will determine whether your content is seen or not.</p><p>So you should include keywords in your title and description and make sure those keywords match the content you’re creating.</p><p>You can try to generate clickbait titles, but your content won’t be <a href="https://vancouverseoagency.ca/blog/what-is-content-marketing/">optimized if your content</a> doesn’t deliver on what the title claims.</p><p><strong>Here’s a bit random tactical trick:</strong></p><p>Try to get your blog URL to be yourdomain.com/blog instead of blog.yourdomain.com. It’s just like a little random tidbit there. Google prefers that, and it treats subdomains as a completely different domain.</p><p>For best results, you should include no more than 10 to 12 Tags.</p><h2>Choose the Right Thumbnail Image</h2><p>Another notable thing is the video’s thumbnail image. Take some time to design an engaging thumbnail. By default, YouTube will select an image that you can use as your thumbnail. We recommend you create something a little bit customized. You can use text in your thumbnail, but you should keep experimenting with that and see how it resonates with your audience.</p><p>Some data shows that if you include a smiling person in your thumbnail, it could boost your conversion rates by up to 10%.</p><p><img decoding="async" class="aligncenter size-large wp-image-7152" src="https://vancouverseoagency.ca/wp-content/uploads/2021/05/Video-Thumbnail-600x420.png" alt="Marketing Video Thumbnail" width="600" height="420" /></p><h2>You Should Know How Your Market Watches Online</h2><p>You need to learn how your target audience watches your videos, what percentage of the people actually watch the video and convert to whatever that might be for you; it could be a checkout or a</p><p>form-fill.</p><p>It’s imperative to harness the power of analytics. Google Analytics is completely free, and you should install it on your main website and your blog.</p><p>YouTube also has built-in analytics that will show you data on all your YouTube videos.</p><p>By keeping an eye on analytics will let you check watch time, your demographics, and your viewers’ location.</p><h2>Consider Your Video Length</h2><p>Video length is a super exciting subject. People’s attention spans have been diminishing quickly. They’ve got limited amounts of time, tons more content in their lives. Their phones are buzzing, and their emails are getting filled up, and they’re just getting notifications galore from all their social channels.</p><p>How do you kind of punch through that?</p><p>On social networks like <a href="https://vancouverseoagency.ca/blog/facebook-tips-customers/">Facebook</a>, Twitter, and <a href="https://vancouverseoagency.ca/blog/shoppable-instagram-guide/">Instagram</a>, short and sweet videos work very well.</p><p>But on platforms like YouTube, the algorithm prefers longer videos. People expect more, sit back, and watch kind of content. You need to just make sure it fits your content.</p><p>You must have heard, “the content comes first.”</p><p>Think about that first, and then think about the length of the video.</p><p><img decoding="async" class="aligncenter size-large wp-image-7154" src="https://vancouverseoagency.ca/wp-content/uploads/2021/05/Professional-film-set-600x338.png" alt="Professional film set" width="600" height="338" /></p><h2>Post Your Videos at the Right Places</h2><p>Of course, you can put videos on YouTube or Instagram, but there are many different options for distributing your videos.</p><p>You think about <a href="https://neilpatel.com/blog/product-videos-conversion/" target="_blank" rel="noopener">putting your videos on product pages</a>, on your website home page, on your blog. The more places you can put video, the better.</p><p>By now, you probably know that people will enjoy watching a video instead of reading text. So please don’t be shy to embed videos on a lot of pages on your website. But it’s all about putting the suitable videos in the right places.</p><p>If you have individual product pages, put a video on there.</p><p>But your video should be relevant to the product. <a href="https://vancouverseoagency.ca/blog/8-reasons-why-social-media-marketing-is-important-for-your-business/">Social proof is super important</a> because it will get you more engagement on your videos, but it’ll also get you more conversions.</p><h2>Be Thoughtful About Your Content Plan</h2><p>Some brands have a misconception that one video will do it all for their brand. It’s better to think of your video marketing strategy as a series of videos. But you need to keep in mind that every video should have a theme, purpose, or goal. Therefore, you need to stick to a focused plan and a focused subject matter.</p><p>It doesn’t mean that you can’t mix things up and keep it fun and add some information and some entertainment.</p><p>All you need to do is to keep people on a focused path to whatever you’re trying to communicate. It will help increase your conversion rate.</p><h2>Engage in the Comment Section</h2><p>Comments mean so much in social media, probably more than likes. That’s where the actual engagement happens. That’s where the conversations are, and that’s where people are sharing ideas back and forth.</p><p>It’s necessary to jump into the comments section, talk with your community and be a friend.</p><p>That’s how you create that personal connection with them by really talking with them.</p><p>It’s a good practice to respond to every single comment that you get on a video. Never leave someone hanging. Even if it’s just like “oh nice video,” reply and say thank you. The bottom line is “Build a relationship.”</p><p>Now you might even get comments that aren’t so favourable. You will probably have some haters out there. You might get some hate comments or people that have critiques. You should also reply to those as well.</p><p>Even if it’s just with a small thing like, “Hey, I hear you,” try not to be snarky.</p><p>Try not to spark further debate. But just acknowledge them, and that’ll show to other people who are looking at the comments, “oh, this company or creator is responding, and they’re engaging with everyone.” They’re not ignoring criticism. They’re actually in touch with their audience.</p><p>It’s also important to remember that all engagement is good engagement, even if people dislike your videos. They’re adding to the conversation; it’s an open, honest forum. If you have all positive feedback on your videos, it doesn’t look as natural.</p><p>Stimulate the conversation on all sides and just be yourself.</p><h2>Include Call to Action at the End of Your Video</h2><p>The call to action is probably the most important part of improving your video conversion rate. That’s what moves people after they watch your video. Make sure you have a link or button or some way for them to take the next step.</p><p>The post <a rel="nofollow" href="https://vancouverseoagency.ca/blog/how-to-increase-conversion-rates-marketing-videos/">How to Increase Conversion Rates on Your Marketing Videos</a> appeared first on <a rel="nofollow" href="https://vancouverseoagency.ca">Vancouver SEO Agency</a>.</p>]]></content:encoded> <wfw:commentRss>https://vancouverseoagency.ca/blog/how-to-increase-conversion-rates-marketing-videos/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>H1-H6: How to Optimize Titles and Subheadings for SEO</title> <link>https://vancouverseoagency.ca/blog/h1-h6-how-to-optimize-titles-and-subheadings-for-seo/</link> <comments>https://vancouverseoagency.ca/blog/h1-h6-how-to-optimize-titles-and-subheadings-for-seo/#respond</comments> <dc:creator><![CDATA[Linden Schwark]]></dc:creator> <pubDate>Mon, 03 May 2021 02:04:08 +0000</pubDate> <category><![CDATA[Guest Posts]]></category> <category><![CDATA[Blog]]></category> <category><![CDATA[On-Page]]></category> <category><![CDATA[SEO]]></category> <guid isPermaLink="false">https://vancouverseoagency.ca/?p=7144</guid> <description><![CDATA[<p>When it comes to the different things you can do with on-page SEO, optimizing your headers is one of the biggest factors that can affect your search engine ranking. But, how exactly do you optimize each of your headers and subheadings? In this article, we will go over why headers are important, common header mistakes […]</p><p>The post <a rel="nofollow" href="https://vancouverseoagency.ca/blog/h1-h6-how-to-optimize-titles-and-subheadings-for-seo/">H1-H6: How to Optimize Titles and Subheadings for SEO</a> appeared first on <a rel="nofollow" href="https://vancouverseoagency.ca">Vancouver SEO Agency</a>.</p>]]></description> <content:encoded><![CDATA[<p>When it comes to the different things you can do with on-page SEO, optimizing your headers is one of the biggest factors that can affect your search engine ranking. But, how exactly do you optimize each of your headers and subheadings?</p><p>In this article, we will go over why headers are important, common header mistakes website owners make, and how to optimize your headers from H1 tags to H6 tags.</p><h2>Why Are Headers Important?</h2><p>Before we go over some common mistakes and how to optimize your headers, we need to know why we need to avoid H tag mistakes and follow best practices. Simply, why are they important?</p><p>Headers are important because they help website visitors better understand the context of your site. But, in addition to website visitors, it also helps search engines understand the context better.</p><p>By effectively optimizing your headers and subheadings, you provide more relevant information that search engines can use to rank your site. Depending on the niche (or topic) you are trying to go for, you increase the likelihood of your site ranking well and increase your organic traffic.</p><p><img decoding="async" class="aligncenter size-large wp-image-7146" src="https://vancouverseoagency.ca/wp-content/uploads/2021/05/Common-mistakes-with-H-tags-600x366.jpg" alt="Common mistakes with H tags" width="600" height="366" /></p><h2>Common Mistakes with H Tags</h2><p>Headers may seem like a simple thing to use, but there are some common mistakes that any website owner can make. Here we will go over some common mistakes to avoid and how to fix them:</p><h3>Using H tags as fonts</h3><p>One of the most common mistakes with headers is using H tags as different font sizes. Usually, people use different H tags instead of changing the typography of their text. But, headers are more than the font size.</p><p>Like we mentioned before, headers are used to help users and search have a better context on what is on the page. Although users will assume the bigger font words are trying to express a bigger idea, search engines see it differently and may be confused about how important each idea is.</p><p>This can lead search engines to not having the right context of what is on the page and can lead to your page(s) ranking lower than it can potentially be. So, how do you fix this?</p><h4>Solution</h4><p>The first step is to consider the importance of each of your headers to your overall page structure. For example, if you have a service page about SEO, you should have your H1 tag to be something along the line of “SEO Services.” Afterward, you break down other topics relevant to your SEO services to smaller headers like H2 to H6.</p><p>You might realize that this makes your font smaller and, in some cases, as small as a paragraph tag. However, depending on what you use to edit your website, you can go to that header’s typograph and adjust your font size to your desired size. This will keep your tags optimized for SEO while keeping the font size that keeps your website looking nice.</p><p><img decoding="async" class="aligncenter size-full wp-image-7148" src="https://vancouverseoagency.ca/wp-content/uploads/2021/05/Multiple-H1-Tags.png" alt="Multiple H1 Tags" width="423" height="592" srcset="https://vancouverseoagency.ca/wp-content/uploads/2021/05/Multiple-H1-Tags.png 423w, https://vancouverseoagency.ca/wp-content/uploads/2021/05/Multiple-H1-Tags-214x300.png 214w" sizes="(max-width: 423px) 100vw, 423px" /></p><h3>Multiple H1 Tags</h3><p>Another mistake that people can have is having multiple H1 tags. This can be caused by different reasons but the two most common is the section before which is using headers as a means of changing fonts or it could be caused by the theme you are using.</p><p>The issue with having multiple H1 tags is that it can be confused on what is the main topic of your page(s) is. Going along with the previous example, if you have one H1 titled “SEO Services” and another titled “Google Ads Services,” search engines will assume that the page is focusing on both. As a result, it will try to rank for both keywords, but it would be more difficult since there will be other sites that optimize their H1 tag and page for one topic.</p><p>Because of this issue, website owners should always try to have only one H1 tag on each of their pages to get the best SEO results.</p><h4>Solution</h4><p>The quick solution to this issue is to make sure that there is only one H1 tag. In some cases, you may need to create another page if you have something like the previous example with SEO and Google Ads. Another way is two have a header 1 that encompasses both topics. For example, you can change it to “Digital Marketing” services and change SEO and Google Ads to H2 or even H3 depending on how you format your page.</p><p>However, there are times when your page is ranking pretty well with having two H1 tags. For those cases, it would be better to leave it as is. If you are number one, there is no point in changing it and risking your top ranking.</p><p><strong>Note</strong>: Always look for a different alternative and judge the cost and benefit of each SEO change.</p><h3>Putting Random Keywords In Your Headers</h3><p>The third mistake that some site owners make is putting random keywords or, in some cases, random words. This is where <a href="https://yoast.com/keyword-research-ultimate-guide/" target="_blank" rel="noopener">keyword research</a> plays an important role. Without proper keyword research, you can have a proper heading and subheading structure, but it won’t be effective for SEO.</p><p>It’s like throwing darts blindfolded. It’s going to be harder to rank. So, how do you make sure you are putting the right keywords in the right place?</p><h4>Solution</h4><p>Like we mentioned before, the first step to resolving this mistake is to do proper keyword research. Once you know your target keyword and any related keywords, you can implement them in your H tags.</p><p>For more on which type of keywords should go to which headers, we will go over them in the future sections.</p><h2>How Should You Optimize Your Headers?</h2><p>Now that you know common mistakes, it is time to learn how to optimize each of your headers so your page(s) are optimized for search engines.</p><h3>H1 tag</h3><p>When it comes to your H1 tag, the best way to optimize it is using your main keyword (the keyword that you are targeting). This shows search engines that your page will be about a certain topic, and as a result, search engines have a better context when ranking your page(s).</p><p>For most small businesses, it should be a keyword that will get you leads or sales. On the other hand, eCommerce stores can have H1 tags that are more unique than your typical business. But, regardless of <a href="https://vancouverseoagency.ca/blog/h1-tag/">how you title your H1 tag</a>, it should be based on your business needs and supported by keyword research.</p><h3>H2 tags</h3><p>Now with H2 tags, you have more options to choose from. Typically, H2 tags should be relevant to your H1 tag or have a related keyword (maybe even have your main keyword inside of it). However, they should be used to separate big ideas.</p><p>For example, if you have a plumber website with a page for “Water leaks”, you would have H2 tags like “signs of a water leak” and “how to find a water leak.” These H2 tags are bigger ideas that help support and provide answers to the main keyword (the H1 tag).</p><p>Similar to how we would find the right H1 tag, we need to do keyword <a href="https://vancouverseoagency.ca/blog/how-to-perform-keyword-research-like-an-seo-expert/">research and find keywords</a> (or even <a href="https://www.wordstream.com/long-tail-keywords" target="_blank" rel="noopener">long-tail keywords</a>) that will provide relevant information to both the users and search engines.</p><h3>H3 tags</h3><p>After H2 tags, you have your H3 tags. These should be smaller ideas of H2 tags and still relevant to your main keyword. Typically, your H3 is where you can add related keywords like LSI keywords and keyword variations.</p><p>For example, if you have an H2 titled “SEO audit,” you would have H3 tags with all the different things a marketing agency will audit. You would have keywords like “backlinks,” “page speed,” “duplicate content,” and any other keywords related to “SEO audit” and that your company services.</p><p><strong>Note</strong>: Again, like H1 and H2, you need to do intensive keyword research so you know what keywords you are including and that they are optimized for your targeted keyword.</p><h3>H4 to H6 tags</h3><p>With headers after H3, they are still relevant to your SEO efforts. It depends on how deep the topic you are discussing. Like content with multiple sections, utilizing headers from H4 to H6 can help separate your smaller ideas to help both the user and search engines.</p><p>In some cases, you can use those headers for less important content but more important than your typical paragraph text. Some examples are “contact us” or things that are found in the footer like “social media” and “company info.” However, it depends on how much emphasis you want to put on those types of topics.</p><h2>Bonus: Is There A Header Structure To Follow?</h2><p>When it comes to how to optimize your headers, there is no singular structure to follow aside from having one H1 tag. You can have two H2 tags and three H3 tags, but there will be times when you need more or less than that.</p><p>In those cases, it depends on how you want your page to flow. But, one way to know generally how you should structure your page(s) is to look at your top competitors (those who rank the highest). With competitive analysis, you can determine the things you need to do in your SEO campaign.</p><h2>Final Thoughts</h2><p>Learning how to optimize your header can be an important factor when it comes to your on-page SEO strategy. Utilizing the importance of your H1 tag and following header tags can make your content more user-friendly and, more importantly, optimized for search engines. As a result, you can increase your chance of ranking and increasing your organic traffic.</p><p>The post <a rel="nofollow" href="https://vancouverseoagency.ca/blog/h1-h6-how-to-optimize-titles-and-subheadings-for-seo/">H1-H6: How to Optimize Titles and Subheadings for SEO</a> appeared first on <a rel="nofollow" href="https://vancouverseoagency.ca">Vancouver SEO Agency</a>.</p>]]></content:encoded> <wfw:commentRss>https://vancouverseoagency.ca/blog/h1-h6-how-to-optimize-titles-and-subheadings-for-seo/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>Internal Linking: How To Interlink A Blog For Maximum SEO Power</title> <link>https://vancouverseoagency.ca/blog/internal-linking-how-to-interlink-a-blog-for-seo/</link> <comments>https://vancouverseoagency.ca/blog/internal-linking-how-to-interlink-a-blog-for-seo/#respond</comments> <dc:creator><![CDATA[Linden Schwark]]></dc:creator> <pubDate>Fri, 09 Apr 2021 04:27:00 +0000</pubDate> <category><![CDATA[SEO]]></category> <category><![CDATA[Blog]]></category> <category><![CDATA[On-Page]]></category> <guid isPermaLink="false">https://vancouverseoagency.ca/?p=7138</guid> <description><![CDATA[<p>Internal Linking: How To Interlink A Blog For Maximum SEO Power Various Search Engine Optimization (SEO) strategies can increase your rankings on search engines (Google, Bing, Yandex). Most digital marketers and business people focus on content, building backlinks but completely forget about another vital tactic: internal linking. In this blog, I will discuss internal linking […]</p><p>The post <a rel="nofollow" href="https://vancouverseoagency.ca/blog/internal-linking-how-to-interlink-a-blog-for-seo/">Internal Linking: How To Interlink A Blog For Maximum SEO Power</a> appeared first on <a rel="nofollow" href="https://vancouverseoagency.ca">Vancouver SEO Agency</a>.</p>]]></description> <content:encoded><![CDATA[<p><strong>Internal Linking: How To Interlink A Blog For Maximum SEO Power</strong></p><p>Various Search Engine Optimization (SEO) strategies can increase your rankings on search engines (Google, <a href="https://vancouverseoagency.ca/blog/how-to-rank-bing-seo/">Bing</a>, Yandex). Most digital marketers and business people focus on content, building backlinks but completely forget about another vital tactic: <a href="https://www.gotchseo.com/internal-linking/" target="_blank" rel="noopener">internal linking</a>. In this blog, I will discuss internal linking and provide tips to help you link internally like a real pro.</p><h2><strong>What is Internal Linking?</strong></h2><p>An internal link is a link on a page or blog post which connects to another page on the same site. Most people don’t know that internal linking can be a powerful SEO force if done correctly. There are still many website owners who don’t understand the benefits of internal linking. All they do is pump out blog articles, maybe put in an internal link or two, and mainly focus on external links.</p><p>A lot of websites have a similar design. There is a homepage with links to main pages and subpages. To make it easy for users to navigate to other parts of a site, many website owners use a strategy called siloing. Siloing is basically grouping content topics together along with internal linking, so a visitor dives deeper into your content and website. If done correctly, you will be amazed at how <a href="https://vancouverseoagency.ca/blog/how-to-build-an-effective-marketing-strategy/">effective this strategy</a> is.</p><p>Although not everyone will have the time and patience for siloing, using internal links connecting back to your main category pages will be a benefit as well.</p><h2><strong>Why Internal Linking is Important</strong></h2><h3><strong>Improves the Indexation of Content</strong></h3><p>Web crawlers or spider bots scan website pages on the internet to index them. Google needs to understand what your website pages are about. You can make it work easier by having internal links connecting your pages. When the crawlers are at a homepage, they will follow the first links to establish the relationship between different content types. That’s how Google identifies blogs covering the same topic on a website.</p><p>Google’s bots are constantly browsing the internet for new content. So, internal links pointing to your recently published posts tell Google that the content is of good value. This way, your content gets indexed within a short time and moves up the Search Engine Results Pages (SERPs).</p><h3><strong>Makes Website Navigation Easy</strong></h3><p>Users won’t spend a lot of time at a website if the content is poorly organized. For example, if one of your pages has general information about dogs, it would make sense to link pages with information about breeds, behaviour, and training. This way, it’s not just Google that will understand the relationship between the posts.</p><p>Your users will also see the value and will most likely click on a link to get more information. Thus, users will spend more time on your website, which will increase dwell time and your website’s earning potential.</p><h3><strong>Increases Link Value and Spread Authority to Other Pages</strong></h3><p>Typically, the homepage or a blog post has the highest link value on a website because it gets more backlinks than any other page on a website. So, all other links on the homepage + blog post will benefit from this value. Therefore, you can increase the value of recent posts by linking to them from these pages.</p><p>When Google’s crawlers are browsing the homepage, they will find the new posts quickly if you have placed a link to them on the homepage. Remember that Google gives priority to pages that get a high number of high-value links when crafting your internal linking strategy.</p><h2>You can use the following strategies to improve internal linking on your website.</h2><h3><strong>Update Your Old & Outdated Posts</strong></h3><p>It’s not uncommon for website owners to forget about posts they wrote weeks, months, or even years ago. You imagine they do not add any SEO value and focus on creating new, better content. But Google regularly crawls all your pages so they will notice when you revamp your old articles.</p><p>Start by beefing up your content with new information that the reader will find valuable. Do thorough research to determine what’s missing in those posts ( Hint: heading tags, keywords, and answers to frequently asked questions). Next, start placing the links throughout the updated content.</p><p>Adding links to older, established blog articles will boost the rankings of your new content. Remember to spread the links throughout the article and not just place them at the end of posts.</p><h3><strong> Reduce the Number of Links</strong></h3><p>After discovering the importance of internal links in SEO, you may be tempted to add tons of internal links in a post. Now that there’s no rule on the number of internal links you should place in a blog article, but only add the ones that make sense.</p><p>Determine if the link you are adding is relevant. Is it something that a reader would quickly open in a new tab if they were reading your post? In most cases, excellent internal links expand on the topic or are about a related subject.</p><p>As long as the link is relevant and helpful to the reader, it is okay to add a few within your content. Just be sure to not add the links too close together. Nobody likes reading a post full of links. Some readers may think you’re trying to trick them into clicking on the links.</p><p><em>“Although there is no set number of internal links you should have in your content, a good rule of thumb is to add 1 (one) relevant and quality link for every 300-500 words. Having an internal linking strategy to help connect visitors to more relevant content on your site, increasing the likelihood of a sale and overall <a href="https://mcwebstudio.ca/kamloops-seo-company/" target="_blank" rel="noopener">Search Engine Optimization </a>for your site.”</em> – <strong>Michael Currie – MC Web Studio</strong></p><h3><strong> Anchor Texts Should Look Natural</strong></h3><p>Anchor texts are the clickable words or phrases in a link. When linking internally, you must understand how to create natural-looking anchor texts. Let’s say you want to use the term <em>healthy diet</em> in your content, targeting an article on healthy diets.</p><p>Using the same <a href="https://vancouverseoagency.ca/blog/how-to-perform-keyword-research-like-an-seo-expert/">keyword</a> in the target post is not necessary. Google understands what our post is about, so it’s not a must that you use the exact keywords found in the target post. In addition to that, keep the anchor text short. Strive to use less than five words.</p><h3><strong> Target Your Cornerstone Content</strong></h3><p>The most important content on your website is known as Cornerstone content. It is usually long, in-depth articles. We have mentioned that when you create many links to a particular page, Google will see that it offers value and will increase its rankings.</p><p>So, determine the cornerstone content on your website. If you don’t have any, set some of the posts as cornerstone content and improve them. Internal links targeting your cornerstone content can come from other posts, or you can link to them from the navigation menu. You can also link from one cornerstone article to another.</p><h3><strong> Use Nofollow Links</strong></h3><p>Not all links on a website will boost your search engine rankings. For instance, a link to a “contact us” or “login” page will add no value to your SEO. If you are linking to such pages, it would be best to assign them the<a href="https://searchengineland.com/infographic-nofollow-tag-172157#:~:text=The%20nofollow%20tag%20is%20a,in%20favor%20of%20that%20content.&text=9%3A00%20am-,The%20nofollow%20tag%20is%20a%20way%20publishers%20can%20tell%20search,in%20favor%20of%20that%20content." target="_blank" rel="noopener"> nofollow tag</a>.</p><p>By assigning a nofollow tag to a link, you retain the link value. However, Google made updates, and it doesn’t mean that link value from nofollow links flows to other links on a post or page. The best way to handle this is to have fewer links on a page instead of assigning nofollow tags to some of them.</p><p>Even if you add a no-follow link, it does not mean that the target posts will not show on search engine results. If you don’t want Google to index a page, use the noindex tag.</p><h3><strong> Create a Related Posts Section</strong></h3><p>When a visitor clicks on a link to a post on your website, they usually are looking for specific information. However, this does not mean they’ll read only one post and move on. In most cases, if they find a link to content they’re interested in, they’ll click on it.</p><p>This is why having a related posts section is vital. As the name suggests, related posts are links to the content offering more information about the topic on a page. The related posts section can be placed at the end of a post or on the sidebar. There are various plugins you can use to create the related posts section. Or you can do it manually if you want to link to specific posts.</p><h3><strong> Add More Content</strong></h3><p>After building your website, the first thing to do is add posts regularly until you have a decent amount. But what if you can’t find topic ideas? Use the following tactics:</p><ul><li>Use keyword research tools such as<a href="https://ahrefs.com/" target="_blank" rel="noopener"> Ahrefs </a>and Keysearch. These tools will provide hundreds of blog ideas for your niche/industry. Besides, they’ll help you find keywords with high search volume and low difficulty scores. Targeting these keywords will boost your blog posts’ rankings on search engines.</li></ul><ul><li>Use free tools such as Google Autocomplete and Google keyword planner. You will find a ton of content ideas.</li></ul><ul><li>Do some research on forums such as Quora and Reddit. These platforms can help you find a lot of topics that people are interested in in your industry.</li></ul><p>After getting the content ideas, start typing away and update your website frequently. You will realize that you will have no problem finding posts to link to if you have enough content.</p><p>If done the right way, internal linking can increase your rankings on search engines significantly. Start by identifying your cornerstone content and ensure you create enough internal links on each post. With the right internal linking strategy, your content’s visibility on search engines will improve over time.</p><p><strong>Good Luck!</strong></p><p>The post <a rel="nofollow" href="https://vancouverseoagency.ca/blog/internal-linking-how-to-interlink-a-blog-for-seo/">Internal Linking: How To Interlink A Blog For Maximum SEO Power</a> appeared first on <a rel="nofollow" href="https://vancouverseoagency.ca">Vancouver SEO Agency</a>.</p>]]></content:encoded> <wfw:commentRss>https://vancouverseoagency.ca/blog/internal-linking-how-to-interlink-a-blog-for-seo/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>Keyword Difficulty: How to Determine Your Chances of keywords Ranking</title> <link>https://vancouverseoagency.ca/blog/keyword-difficulty-how-to-determine-chances-of-ranking/</link> <comments>https://vancouverseoagency.ca/blog/keyword-difficulty-how-to-determine-chances-of-ranking/#respond</comments> <dc:creator><![CDATA[Linden Schwark]]></dc:creator> <pubDate>Fri, 09 Apr 2021 03:52:49 +0000</pubDate> <category><![CDATA[SEO]]></category> <category><![CDATA[Blog]]></category> <category><![CDATA[Keywords]]></category> <guid isPermaLink="false">https://vancouverseoagency.ca/?p=7134</guid> <description><![CDATA[<p>When doing keyword research, one of the most critical questions asked is how difficult it will be for the keyword to rank on search engine results that could lead to organic traffic. Unfortunately, most online marketers make a common mistake of focusing only on search volume as a method of prioritizing efforts. If you fail […]</p><p>The post <a rel="nofollow" href="https://vancouverseoagency.ca/blog/keyword-difficulty-how-to-determine-chances-of-ranking/">Keyword Difficulty: How to Determine Your Chances of keywords Ranking</a> appeared first on <a rel="nofollow" href="https://vancouverseoagency.ca">Vancouver SEO Agency</a>.</p>]]></description> <content:encoded><![CDATA[<p>When doing keyword research, one of the most critical questions asked is how difficult it will be for the keyword to rank on search engine results that could lead to organic traffic. Unfortunately, most online marketers make a common mistake of focusing only on search volume as a method of prioritizing efforts. If you fail to take other keywords into account, you will end up finding disappointing results and low traffic.</p><p><strong>So, how to go about it? Is there any solution?</strong></p><p>Yes! Indeed, there is! A smart strategy revolves around the idea of using keyword difficulty along with search volume that balances the ease of ranking. In today’s article, we will talk about how you can measure keyword difficulty and understand your website’s potential to rank for a certain keyword.</p><p><strong> So, we will look at the following:</strong></p><ol><li>What does keyword difficulty mean in SEO?</li><li>What factors contribute to the keyword’s ranking difficulty?</li><li>Is a keyword rank checker a good way to determine keyword difficulty?</li><li>What is an ideal keyword difficulty score?</li></ol><h2><strong>What Does Keyword Difficulty Mean in SEO?</strong></h2><p>Keyword difficulty is a measure to determine how hard it is to rank for a keyword on the search engine results. By knowing this, you can set your expectations around available resources and accordingly know the likelihood of keyword ranking.</p><p>One way to identify keyword difficulty is by using a keyword rank checker. The tool gives a score against your intended keyword, helping you understand its difficulty level. However, relying solely on the score shown by the keyword position checker is dangerous. In order for these insights to be useful, you should first understand what other factors are contributing to your site’s ranking and the possible strategies you need to use.</p><p>Keep in mind that keyword difficulty only considers those pages that are already ranking. Hence it is not so simple to launch a website and immediately see it ranking on the first few pages of the search engine result. Search engine optimization takes a considerable amount of time and effort. You need to understand factors contributing towards page ranking and use the score to estimate your chances of gaining visibility for a certain keyword.</p><h2><strong>What Factors Contribute to The Keyword’s Ranking Difficulty?</strong></h2><p>Ascertaining a keyword difficulty score with a keyword rank checker is not enough to identify how your webpage will rank. Various other factors should be taken into account, such as:</p><ul><li>The quality of content</li><li>The quality of backlinks</li><li>The authority of the domain</li></ul><p>Let’s dive deeper into the above factors to understand them well.</p><ul><li><h3><strong>Quality of Content</strong></h3></li></ul><p>Without quality content, it is next to impossible to rank higher on search engines. Google has issued a clear mission, which states that only the most relevant and reliable information would become available to users. This clearly indicates how important content quality is in the ranking game.</p><p>If you want to go high up on search engine results, make sure you produce content that is at least as good as what is already out there on the web. However, if you aim to rank higher, then the quality of content should surpass the quality of all other published work.</p><ul><li><h3><strong>Backlink Quality</strong></h3></li></ul><p>Backlinks are known to be search engines’ one of the top three ranking factors. Just like the content, the quality of backlinks pointing to the page is equally crucial. Quality backlinks can help you rank well on search engines as well as build your domain authority. With a smart link-building strategy in place, you can soon achieve prominent page visibility.</p><ul><li><h3><strong>Authority of domain</strong></h3></li></ul><p>A newly built domain will always struggle to rank for competitive keywords at first. Building up authority takes time as long as six to twelve or more months to establish a presence and start showing an ROI.</p><p>Just like a keyword rank checker, there are tools to measure domain authority score, known as domain authority checker. This score is used as a measure for the domain or webpage’s overall quality. Many factors go into building a domain’s authority, which can be used as a measure in determining keyword difficulty.</p><p>It is better to compare your domain with others who rank at the top of the search engine results. If their authority score is better than yours, then there are high chances that you will struggle to rank until you work hard on improving your standing.</p><p>So, what basically increases domain authority? Yes, you got it, right! It is quality content and backlinks.</p><p>So, you see how all these factors go hand in hand and are interlinked to one other.</p><h2><strong>Is A Keyword Rank Checker a Good Way to Determine Keyword Difficulty?</strong></h2><p>To check a keyword’s difficulty, a keyword rank checker is an incredible tool to start with. You can put up any keyword and see where it stands. These keyword rank checker tools are extremely easy to use and allow you to enter up to 100 keywords at once. Although the word limit varies from tool to tool but the more limit you have, the better. This is because you can compare the keywords and their difficulty score, giving you a better insight into which one to use in your SEO marketing campaign.</p><p>An efficient keyword <a href="https://smallseotools.com/keyword-position" target="_blank" rel="noopener">rank tracker</a> like <strong>SmallSeoTools </strong>also allows you to check other metrics along with the keyword difficulty. Using an impressive keyword rank checker, you can easily integrate the keyword difficulty score in your keyword research process. Just make sure that you consider your ability to compete as the score does not take into account your own domain’s authority which is the driving force.</p><p>Keyword difficulty should always be considered in the context of your own domain by considering the top three factors – content, backlink, and authority. A lower authority of your domain would indicate the difficulty of ranking for that keyword. This means that you need a consistent and solid SEO strategy in place to make things work.</p><h2><strong>What Is an Ideal Keyword Difficulty Score?</strong></h2><p>We have talked in detail about how search engine ranking plays an important role in determining keyword difficulty scores. But, one question you probably must be wondering is what makes a good keyword score? Honestly, you will never find an exact answer to this question. This is because a domain with higher authority has better potential to rank for keywords with higher difficulty scores.</p><h2><strong>How Do You Choose Keywords Based On Their Difficulty?</strong></h2><p> </p><h3><strong>Accept the fact that SEO is a long-term game:</strong></h3><p>It is crucial to understand that your overall strategy will not get you instant results, and you should certainly not ignore the fact that it is difficult to rank for the right keywords.</p><p>You should accept that it can take 12 to 24 months time to rank for relevant keywords. It is an ongoing process which also demands you to analyze your own authority against different website and pages that sit on Google’s first page.</p><p>A higher keyword difficulty score should not be seen as a bad thing, but instead, it should be taken as a sign that you need to invest more resources and time than you do for keywords with lower scores.</p><h3><strong>Balance lower and difficult ranked keywords with smart strategies:</strong></h3><p>We understand that you need to start making progress right away, and one way to go about is by balancing easy and difficult keywords in your campaign. This, again, will not help you earn instant visibility, but at least you will have quicker results.</p><p>You can choose to build topic clusters where difficult scored keywords can be put in your pillar pages, while the ones with a <a href="https://scorecounter.com/" target="_blank" rel="noopener">lower score</a> in your cluster content. You should design your strategy to rank for a keyword over the coming months and find quick win opportunities with both lower and higher value keywords.</p><h2><strong>Parting Words</strong></h2><p>The keyword ranking should be coupled with other essential metrics to help you achieve your desired marketing performance. You have incredible tools like keyword rank checker to up your game in the digital world. But remember, you need to put consistent efforts and upgrade strategies as and when required.</p><p>When it comes to achieving a top position on search engine result pages, you need to get extra conscious and get your hands on reliable data from well-known sources. You may find keyword rank tracker tools in abundance over the web, but all of them cannot be trusted for giving accurate results. An advanced keyword checker will never disappoint you and help you figure out the current position of any keyword on search results.</p><p>As earlier mentioned, besides checking keyword ranking, you also need to ensure other factors that determine how difficult it would be for a webpage to achieve a position on search results. Therefore, you need to dig deeper into various factors and keep tracking the ranking with a reliable keyword position checker.</p><p>The post <a rel="nofollow" href="https://vancouverseoagency.ca/blog/keyword-difficulty-how-to-determine-chances-of-ranking/">Keyword Difficulty: How to Determine Your Chances of keywords Ranking</a> appeared first on <a rel="nofollow" href="https://vancouverseoagency.ca">Vancouver SEO Agency</a>.</p>]]></content:encoded> <wfw:commentRss>https://vancouverseoagency.ca/blog/keyword-difficulty-how-to-determine-chances-of-ranking/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>How to Create a Winning Intro Video for Your Website or Marketing Campaigns</title> <link>https://vancouverseoagency.ca/blog/how-to-create-intro-video/</link> <comments>https://vancouverseoagency.ca/blog/how-to-create-intro-video/#respond</comments> <dc:creator><![CDATA[Linden Schwark]]></dc:creator> <pubDate>Fri, 09 Apr 2021 01:01:03 +0000</pubDate> <category><![CDATA[Blog]]></category> <category><![CDATA[Guest Posts]]></category> <category><![CDATA[Video Marketing]]></category> <guid isPermaLink="false">https://vancouverseoagency.ca/?p=7130</guid> <description><![CDATA[<p>Video marketing has always been a game-changer when it comes to websites and marketing campaigns. They bring content to the next level, and the level of engagement also increases when you use videos. It’s no surprise that nothing works as well as videos when it comes to advertisements. Video content can also increase sales, help […]</p><p>The post <a rel="nofollow" href="https://vancouverseoagency.ca/blog/how-to-create-intro-video/">How to Create a Winning Intro Video for Your Website or Marketing Campaigns</a> appeared first on <a rel="nofollow" href="https://vancouverseoagency.ca">Vancouver SEO Agency</a>.</p>]]></description> <content:encoded><![CDATA[<p><a href="https://vancouverseoagency.ca/blog/benefits-video-marketing-small-business/">Video marketing</a> has always been a game-changer when it comes to websites and marketing campaigns. They bring content to the next level, and the level of engagement also increases when you use videos. It’s no surprise that nothing works as well as videos when it comes to advertisements.</p><p>Video content can also increase sales, help find new clients, and raise brand awareness. It can also help drive more traffic to the website and help build the company’s reputation.</p><p>The percentage of millennial consumers who make business-to-to-business (B2B) product or service purchases before looking at online videos is a very high percentage. <a href="https://awesome.vidyard.com/rs/273-EQL-130/images/2019-Video-in-business-benchmark-report_WEB.pdf" target="_blank" rel="noopener">Approximately 29% of millennials</a> rely on online videos before making a purchase. Two in ten B2B customers often use these solutions to settle their company issues.</p><p>Now that the rise of video platforms like Twitch, TikTok, <a href="https://vancouverseoagency.ca/blog/shoppable-instagram-guide/">Instagram</a>, and YouTube has made it easier to consume videos, a greater percentage of people have taken to watching videos than ever before. <a href="https://research.hubspot.com/content-trends-global-preferences?_ga=2.207020624.2120121804.1577554131-1472028748.1577554131" target="_blank" rel="noopener">According to a recent study</a>, four of the top eight distribution outlets in which consumers globally view video content were social channels.</p><h2><strong>What Your Video Marketing Content Should BE (The 4 “P”s)</strong></h2><h3><strong><em>Professional</em></strong></h3><p>Your video needs to look high-quality. If you are using the video for marketing or for your website, it has to look professionally made, so it catches users’ attention and is share-worthy as well. If you are a new website with not a lot of funds, you can still create professional-looking videos without expensive equipment or a specialized crew to do the job. Whether you are making a live-action video, an animation, or the like, make sure that your video content looks topnotch.</p><p>Use professional tools to produce high-quality imagery on your videos, like <a href="https://www.softvire.com.au/new-tips-and-tricks-on-editing-videos-on-adobe-photoshop/" target="_blank" rel="noopener"><strong>Adobe Photoshop</strong></a> or <a href="https://www.softvire.com.au/reasons-to-choose-coreldraw-graphics-suite/" target="_blank" rel="noopener"><strong>CorelDraw Graphics Suite</strong></a>. If you are on a tight budget, you can access a lot of free editing platforms on the web as well, so there is no excuse why you cannot produce professional-looking videos, especially since audiences have a high expectation for it.</p><h3><strong><em>Prepared</em></strong></h3><p>Your video needs to have a clear vision of what it needs to do, even if it is a 30-second clip. You need to sit down with your creative team, however big or small your team is, and put down a script to direct your video-making process. For instance, if you are making a 2-minute intro video, how would you successfully show who you are as a brand, capture your audience, and communicate key points and call-to-action. And since videos can now be captioned, you can create a plan as to what <a href="https://vancouverseoagency.ca/blog/how-to-perform-keyword-research-like-an-seo-expert/">keywords</a> or phrases you would include, to boost your ranking on SERP or your marketing campaign.</p><h3><strong><em>Pleasing</em></strong></h3><p>Use the best equipment and devices available to you and your team. Find the perfect location and make sure the lighting is sufficient. If you are making live-action videos, make sure that people in the video look pleasing and represent your brand in the best way possible. If this is your one chance to make an impression, make the best one.</p><h3><strong><em>Precise</em></strong></h3><p>Your video needs to be focused, brief, and on-point. Know your audience and speak their lingo. Keep it short and simple (KISS). Videos should be between about a minute or two in length, but never beyond this because it is too long. Even a full two-minute video can be time-consuming to watch for users that are on-the-go.</p><h2><strong>Ways to Create Video Marketing Content</strong></h2><ul><li><h3><strong><em> Use Storytelling as a Video Marketing Strategy</em></strong></h3></li></ul><p><a href="https://microsoft.softvire.com.au/post-timeline/storytelling-strategies-trending-for-web-design/" target="_blank" rel="noopener">Storytelling is a web design strategy</a> that conveys content in a simple and relevant manner. If you want your website and digital marketing campaigns to stand out in 2021, you must come up with unconventional ways to reach your target audience.</p><p>Bear in mind that your audiences aren’t solely interested in your brand or your products. They embrace your brand because of what your brand stands for, and how your brand brings value to their lives.</p><p>But storytelling becomes more effective for websites if it is in video form. Unlike the slew of annoying and repelling video ads that turn off most users, focus your video on the story rather than the sale. Remember that the same principles apply to video marketing as they do to written content marketing. You need to focus on the value you’re delivering for your clients.</p><p>Make the most of the video’s emotional strength by catering to your customers’ wishes and latent impulses. At the end of the video, you should still have a strategic and appropriate CTA (call-to-action) as well as a monitored URL that fits into your overall story.</p><ul><li><h3><strong><em>Create Compelling 10-Second Video Features</em></strong></h3></li></ul><p>You have about 10 seconds or less to secure at least <a href="http://www.videobrewery.com/blog/18-video-marketing-statistics" target="_blank" rel="noopener">20% of viewers</a> clicking away from your video. It is why you need to make videos that are gripping from the get-go. Get right to the grit of the story, and use visual imagery that piques the curiosity of your audience right away.</p><p>To capture your audience’s attention right away, try posing questions and using teasers to pique their interest. Your video should instantly express its importance and address the question, “Why should I watch it?”</p><p>If you are successful in grabbing their attention, they will click on your video, even dwell on your landing page or website, and either convert right away, or come back at another time for a possible conversion.</p><ul><li><h3><strong><em>Use Webinars for Demo Videos</em></strong></h3></li></ul><p>Webinars are excellent tools for using <a href="https://vancouverseoagency.ca/blog/business-explainer-video/">video for promoting your product</a> or service, whether it is new or you are simply reintroducing or reiterating it to your audience.</p><p>For instance, <a href="https://www.ck12.org/" target="_blank" rel="noopener">CK12</a>, a free and online learning provider, holds different webinars yearly to teach new users of their website, and also to refresh existing users.</p><p>Webinars allow your audience to engage with you in real-time. With this, you will be able to respond to everyone’s questions confidently. The best thing about webinars is that they can later be uploaded to your website, on <a href="https://vancouverseoagency.ca/blog/8-reasons-why-social-media-marketing-is-important-for-your-business/">social media</a> platforms, and even through email marketing, to spread more awareness and extend the life of your video content.</p><p>This form of video marketing is used by well-known brands such as NetSuite to advertise their new products. Their live webinars uploaded on YouTube are still garnering views to this day.</p><p>To host a webinar for your brand, you can use tools like <a href="https://explore.zoom.us/webinar" target="_blank" rel="noopener">Zoom</a>, <a href="http://clickmeeting.com/" target="_blank" rel="noopener">ClickMeeting</a>, and the like.</p><p>Zoom enables you to host webinars that concentrate on the presenters rather than just the presentation slides. This provides a more intimate or personal interaction with your audience and enables presenters to monitor the experience and eliminate audience interruptions.</p><p>Webinars in Zoom can be scaled to extremely wide audiences of up to 50,000 people at a time. You can also extend your external audience by live streaming your event on YouTube Live, <a href="https://vancouverseoagency.ca/blog/facebook-tips-customers/">Facebook</a> Live, and other custom streaming services.</p><p>ClickMeeting enables you to manage both live and automated webinars, allowing you to easily and scalably deliver your product demo. Furthermore, its automated webinar <a href="https://htmleditor.tools/" target="_blank" rel="noopener">timeline editor</a> will assist you in customizing your webinar.</p><p>To build your webinar, drag and drop elements such as clickable deals, external images, and interactive surveys onto the timeline. This will assist you in developing engaging and conversion-optimized product demo presentations.</p><ul><li><h3><strong><em>Q&A Videos</em></strong></h3></li></ul><p>It is important to consider the needs of your customers before releasing your product or service into the market. Getting the questions right is more critical before releasing product and service promotions.</p><p>Responding to all of the questions in text (via e-mails or online comments) is not practical, even feasible, for your brand. It is why nearly <a href="https://livestream.com/blog/live-video-strategy-marketing-statistics" target="_blank" rel="noopener">82% of customers</a> rely on brands’ social media for live video content.</p><p>As a result, it’s best to use social media to share live video Q&A sessions with your target audience. This will assist in increasing conversions and interactions around your promotion.</p><ul><li><h3><strong><em>Add Humor in Your Videos When Appropriate</em></strong></h3></li></ul><p>Humour has a place even in professional or corporate videos. When used appropriately, it adds character to your videos and makes them more dynamic. Audiences like humour because they want to be entertained and enlightened. When done tastefully, a brand can benefit from using humour in their video content.</p><p>When a video has humour injected into it, the video comes across as more relaxed and relatable. It also helps your video stand out in the stiffly competitive world of <strong>digital marketing</strong>.</p><ul><li><h3><strong><em>BTS or Behind-the-Scenes Videos</em></strong></h3></li></ul><p>Behind-the-scenes (BTS) videos act as exclusive footage, enabling your customers to get a brief insight into your brand and the business operations behind it. This form of video will make them feel special, which increases their confidence in your brand.</p><p>Transparency does not mean that you should be forthcoming about your profit margins. But marketing strategies that are open and honest reinforce your relationships with your clients and consumers, thus increasing trust with your brand.</p><p>Use BTS videos to show your audience the workings of your business highlight various features of your organization, such as your work environment, the people behind the brand, or even the early beginnings of your business.</p><p>You can collaborate with <a href="https://vancouverseoagency.ca/blog/tips-plan-influencer-marketing/">influencers</a> and invite them to visit to take a look at your company and what goes on a typical day. You can also invite them to show preparations for a new product or service to build steam for your next launch.</p><p>Furthermore, you can ask them to manage your social media for the day and send out personal or behind-the-the-the-scenes content updates on your behalf. This will help you in attracting the interest of both your audience and theirs.</p><ul><li><h3><strong><em>Tag Your Videos to Optimize for SEO</em></strong></h3></li></ul><p>There are plenty of tactics you can use to ensure your videos get found easier in search engines. The first thing you should do to derive the maximum SEO value from your video before you upload your video to any sharing sites or host it on your own domain.</p><p>It’s also important to enable embedding on your video as this will help you increase the likelihood of receiving inbound marketing links. You can get video sitemaps to make your video content more accessible.</p><p>Include relevant keywords and concise but clear descriptions as well in your video so Google’s search bots can analyze your video and understand what the content is about. This increases the likelihood of your video ranking on SERP. You get an extra edge against your competitors, especially since search results with videos get highlighted on SERP (Search Engine Results Pages).</p><h2><strong>Conclusion: Stand Out From the Competition with Videos</strong></h2><p>The video landscape is constantly evolving, but the right implementation can do wonders for your business. It can boost your sales, increase retention, and help build a great brand enriching customer experience. A visual approach is the best way to ensure that the brand message is conveyed to your audience quickly.</p><p>In these changing and challenging times, most businesses had to migrate online to thrive. The competition is as stiff as can be in <strong>digital marketing</strong>, and so you need all the leverage you can get for your brand. Video marketing is a sure-fire way to get that edge.</p><p>The post <a rel="nofollow" href="https://vancouverseoagency.ca/blog/how-to-create-intro-video/">How to Create a Winning Intro Video for Your Website or Marketing Campaigns</a> appeared first on <a rel="nofollow" href="https://vancouverseoagency.ca">Vancouver SEO Agency</a>.</p>]]></content:encoded> <wfw:commentRss>https://vancouverseoagency.ca/blog/how-to-create-intro-video/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> </channel></rss> If you would like to create a banner that links to this page (i.e. this validation result), do the following:
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