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<title>Global Plastic Market Recycling – A Change to Improve Global Environmental Outcomes</title>
<link>https://ukqpyms.info/global-plastic-market-recycling-a-change-to-improve-global-environmental-outcomes,html</link>
<comments>https://ukqpyms.info/global-plastic-market-recycling-a-change-to-improve-global-environmental-outcomes,html#comments</comments>
<pubDate>Thu, 30 Mar 2023 15:19:42 +0000</pubDate>
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<description><![CDATA[Due to the continuous increase in global warming caused by the human induced emissions, it is evident that burning of oils and fossil fuels is escalating the change in climate, causing a major threat to the environment, and living beings. Plastic contributes to a large extent in diffusing greenhouse gases into the atmosphere thereby, altering [...]]]></description>
<content:encoded><![CDATA[ Due to the continuous increase in global warming caused by the human induced emissions, it is evident that burning of oils and fossil fuels is escalating the change in climate, causing a major threat to the environment, and living beings. Plastic contributes to a large extent in diffusing greenhouse gases into the atmosphere thereby, altering the ozone layer, which is resulting in excessive heat, loss of cloud forests, melting of glaciers and upsurge in sea levels. So, what measures can be taken to reduce plastic pollution?For many years, the global temperature of the planet was intact until new technologies stepped in, resulting in an enormous change in the environment. It is a high time that the recycling of plastic on large scale should be taken into consideration. As plastic is non-biodegradable, it provides a lot of opportunities for business as it can be both cost effective and environment friendly. Global plastic recycling market is expected to witness a healthy growth at a CAGR of 5.04% during the forecast years due to uprise in the demand for recycled plastic. Recovering plastic from scrap and waste and then converting it into useful products has been a major driver for many commercial industries as it is both environmentally and economically effective. Recycled plastic can be transformed into a wide range of products like carrier bags, watering cans, wheel arch liners, car bumpers, damp proof membranes, construction materials, reusable crates, bins, composite pit, food trays, water bottles and different clothing fabrics providing a large scope for plastic industries to make a good fortune. The global plastic recycling market is driven by increasing inclination towards recycled plastics over virgin plastics because of the pollution caused by the plastics when disposed in oceans or other water bodies. In addition to this, energy saved during the production of recycled plastics is positively impacting the growth of the market. Furthermore, ongoing research activities in order to find an effective method of recycling plastic waste all around the world is expected to bolster the growth of market over the next few years. In terms of end-use industry, the plastic recycling industry is categorized into packaging, building & construction, textile, automotive, electrical & electronics and others. Out of which, the packaging industry held the largest market share among all the end-use industries in the global market for plastic recycling. Asia Pacific and North America have emerged to be the largest generators and recyclers of plastic waste. Dominance of Asia Pacific region can be attributed to the chemical and mechanical industry. The Initiative of limiting the use of plastic through financial disincentives has shown results and brought drastic changes in consumer behaviour. China, Japan and India, accounted for over one-fourth of total plastic waste recycled worldwide in previous years.Some highly used different types of plastics are: 1. Polyethylene Terephthalate (PET)PET is a colorless, lightweight and strong plastic. It is a widely used plastic and is easily available in the market in the form of bottles, polyester clothes, medicines and jars. According to the Food and Drug Administration, PET is safe and can be easily recycled. Asia Pacific region holds the maximum share in production of PET worldwide which is anticipated to surge the market globally in upcoming years.2. High-Density Polyethylene (HDPE)Out of all the Polyethylenes, HDPE is classified as the most versatile plastic available with numerous applications. Being strong in nature, qualifies HDPE to be compatible for building materials, large containers and piping. Rise in the demand of recycled plastic in construction sector is a major drive boosting the plastic recycling market in China.3. Polyvinyl Chloride (PVC or Vinyl)PVC comes under the third most multifaceted plastics due to its hard and inflexible nature. It is widely used in medical, construction and electrical industries and its property of being resistant to germs makes it highly useful for the medical industry. Demand of PVC in the pipelines industry is also driving the plastic recycling market worldwide.4. Polypropylene (PP)PP is one of the heavy-duty and long-lasting plastics. It can resist high temperature, which makes it ideal for many applications, specifically in food and beverage industries. It is a strong plastic and is less flexible and thus, retains its shape after some time. DVDs, hot food containers, storage boxes are made up of Polypropylene (PP). The plastic recycling market in Spain is expected to grow at an impressive rate on account of growing awareness among the population pertaining to plastic waste disposal.5. Polystyrene (PS) PS, also known as Styrofoam, is an eco-friendly plastic which is transparent and brittle in nature. Usually, PS is used for a short term and can be potentially dangerous for humans as it can release neurotoxins which can hamper the nervous system. PS is cost effective and is made safe for the market use and is used for making cutleries, food containers, building insulations, etc. Canada is expected to witness a rise in the PS industry in the upcoming years.What is the current market potential of the global plastic recycling? The plastic recycling market is highly fragmented with more than 25000 players operating globally in the market. Asia Pacific market is estimated to grow at a strong rate during the forecast period as the region has become a manufacturing hub for chemical & petrochemicals, pharmaceuticals, food processing, medical and electronics equipment. Dominance of Asia-Pacific in global plastic recycling market can be attributed to growing awareness of recovery of main polymers through mechanical and chemical recycling.What is causing a Major drive in the global plastic recycling market? The global plastic recycling market is driven by increasing inclination towards recycled plastic over virgin plastic because of water pollution caused by the plastics when disposed in oceans or other water bodies. Ongoing research activities in order to find an effective method of recycling plastic waste all around the world is expected to bolster the growth of market over the next few years. Governments are increasingly mandating that plastic bottles must be made from at least 25% recycled plastic by 2025 and 30% by 2030. The consistently growing demand for recycled plastic products on account of expanding packaging industry across the globe is spurring demand for plastic recycling. Increasing number of construction and infrastructure projects across the globe is also boosting the demand for polymers in a wide range of applications such as an window glass, etc.Which region holds the highest share in the global plastic recycling market?APAC region holds the maximum share of the global plastic recycling market. In 2019, China plastics industry accounted for 26% share in global production of plastics. For many years, China received the bulk of scrap plastic from various countries such as United States, Germany, Japan, Australia, etc., processing much of it into a higher quality material that could be used by manufacturers. In 2018, China imposed ban on imports of plastic waste and closed its doors to almost all foreign plastic waste, as well as many other recyclables, to protect the local environment and air quality and to further boost its domestic plastic recycling market.What is the current market landscape for the global plastic recycling? The key players are considering the rise in demand for plastic recycling by various industries to be the major driving factor for the market in the forecast period. The major companies are focusing on innovation and research & development (R&D) to create durable and better products and attain a competitive edge over the other big players.What are the challenges faced by the global plastic recycling market?Due to onset of COVID-19, disruptions in business cycles are bound to impact the demand across all core industries, globally. Severity of pandemic is compounded by the fact that many industries are operating at reduced capacity, consequently lowering the number of employees as well. The reduced number of workers will create a challenge for industrial plastic product manufacturers to fulfill the demand from end user industries. The ban on import of plastic waste for treatment and reprocessing in China has caused a huge crisis among major exporting countries. Moreover, with declining and shrinking plastic waste exporting market, the governments of various nations in Europe and Asia are focusing on recycling plastic and producing re-usable plastic products.Some of the major companies in the global plastic recycling market include Covanta Energy Asia Pacific Holdings Ltd., SUEZ NWS limited, The shakti Plastic Industries, Eco Wise Waste Management Pvt Ltd, Cleanaway Melbourne, Sapporo Plastic Recycle KK, DH Recycling Ltd, Veolia Indonesia, IAV Global, Poly Pipe Recyclers, Polystar Machinery Co Ltd.Conclusion: Global Plastic Recycling Market is expected to witness a healthy growth during the forecast years due to rise in the demand for recycled plastic for various applications and manufacturing of recycled products such as carrier bags, watering cans, damp proof membranes, construction materials, reusable crates, bins, composite pit, food trays, water bottles. The disruption in overall import and export of plastic waste due to COVID-19 across several countries is expected to lead to decline in the total recycled plastic waste in 2020. Over the past few years, it has been observed that more and more companies are taking a pledge towards the reduction of plastic waste and shifting to 100% recyclable packaging. This wave of enthusiasm and awareness is augmenting demand for plastic recycling, globally, and encouraging the companies to establish plastic recycling facilities.
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<title>There is an excessive amount of traffic coming from your Region.</title>
<link>https://ukqpyms.info/importance-of-family-business-management,html</link>
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<pubDate>Thu, 30 Mar 2023 14:30:02 +0000</pubDate>
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<title>Technological Innovation Through Tech Mining For Market Dominance</title>
<link>https://ukqpyms.info/technological-innovation-through-tech-mining-for-market-dominance,html</link>
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<pubDate>Thu, 30 Mar 2023 13:53:56 +0000</pubDate>
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<description><![CDATA[Innovation means technological change. The technology change results in practical implication or commercialization, it does not mean just generation of ideas. The importance of technological innovation in today’s competitive economy is very clear, as today the worldwide economy depends on technology and technological innovation to an extraordinary degree.Technological innovation plays important role in the economical [...]]]></description>
<content:encoded><![CDATA[ Innovation means technological change. The technology change results in practical implication or commercialization, it does not mean just generation of ideas. The importance of technological innovation in today’s competitive economy is very clear, as today the worldwide economy depends on technology and technological innovation to an extraordinary degree.Technological innovation plays important role in the economical growth of any country. Us, Japan, and other European countries are developed only due to there technological progress. In recent years, Singapore, India, China and many other countries are advancing dramatically due to technological innovations and progress. High technology companies are a significant and growing component of the economy. The competitive of these companies depends on technological innovations. Innovations improves standard of living. Developments in medical and pharmaceutical technologies have delivered extensive returns in health and life span.Technological innovation involves tech mining. Tech mining includes understanding the technological innovation processes to track them more effectively and get informed about latest happenings and make valuable business decisions about R&D and subsequent implementation and adoption choices.Innovation is defined as the process by which technological ideas are generated, developed and transformed into new business products, process and services that are used to make a profit and establish marketplace advantage. A better understanding of the innovation process is essential to figure out empirical measures deriving from innovation activities to generate actionable technological intelligence.Tech mining is done through data or information extraction from multiple data sources, compilation and analyzing the results and represents key findings in actionable visual representation for easy understanding to what is happening now and predicting the future technologies.Various types of technology analysis that can be aided by tech mining is as follows:(A) Technology Monitoring (technology watch) – cataloguing, characterizing, identifying and interpreting technology development activities(B) Competitive Technological Intelligence (CTI) -exploring out “Who is doing what?”(C) Technology Forecasting-anticipating possible future development paths for particular technology domains(D) Technology Road mapping – tracking evolutionary steps in related technologies and, sometimes, product families, technology diversification and technology tree(E) Technology Assessment – anticipating the possible unintended, direct, indirect, and delayed consequences of particular technological changes(F) Technology Foresight – strategic planning (especially national) with emphasis on technology roles and priorities(G) Technology Process Management – getting people involved to make decisions about technology(H) Science and Technology Indicators – time series that track advances in national (or other) technological capabilitiesReasons to Do Tech Mining
Forecast likely development paths for emerging technologies – identify new products, research or service opportunity 
Identify competitors, or collaborators, at the “fuzzy front end” of new product development – keep tract of your competitor’s activity for market dominance. 
Identify potential customers for your intellectual property (“IP”) – new licensing, collaboration, acquisition and merger opportunities. 
Discover additional application arenas for the outputs of your R&D – identify how to develop new products and services from your existing business processes, without inventing more. 
Gauge market potential for prospective technology-based products and services 
Be a wiser consumer of others’ science and technology 
Manage the risks of technology development and implementation based on better information.
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<title>The Internet Marketing Autopsy</title>
<link>https://ukqpyms.info/the-internet-marketing-autopsy,html</link>
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<pubDate>Wed, 29 Mar 2023 17:38:47 +0000</pubDate>
<dc:creator>admin</dc:creator>
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<category><![CDATA[Internet Marketing]]></category>
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<description><![CDATA[IntroductionThe “Death Of Internet Marketing” report was created and distributed by Mike Filsaime a couple of years back. This article was actually written a couple of days after it was released, but has been residing on my site until I pulled it off. Anyway, DOIM was one of those reports that actually got many people [...]]]></description>
<content:encoded><![CDATA[ IntroductionThe “Death Of Internet Marketing” report was created and distributed by Mike Filsaime a couple of years back. This article was actually written a couple of days after it was released, but has been residing on my site until I pulled it off. Anyway, DOIM was one of those reports that actually got many people talking. Yet, because of the way it was marketed, I think it got a few people thinking about it, but probably not enough. Even this year, people aren’t doing what they need for their business, and I honestly don’t care if it is online or offline.Well, Mike says “Internet Marketing Died”. So here’s Stuart Tan’s autopsy:So… let’s just say that I’m going to do a post-mortem after this report is out into the market. Yep – we’re all into forensics now, with so many interesting metaphors such as the “death of internet marketing”.Most people would have by now read Mike Filsaime’s “Death of Internet Marketing”, Rich Schefren’s “Internet Business Manifesto” etc, etc. In my opinion, the biggest issues have not been dealt with. Mike undoubtedly gives a fantastic exposition of what was and what is to be.Why am I writing this? Because after looking at all the emails coming in about Mike’s report, I came to the conclusion that:
most internet marketers didn’t ‘get’ it. They said “it’s a good report”. That’s not what it’s about. 
The reviews about Mike’s report were far too simplistic about implications about what he really had to say
Firstly, these reports really weren’t for the newbie in internet marketing. They are for experienced marketers who know what is happening in the industry. Second, it’s a foregone conclusion that you need to be more of an entrepreneur… not just a marketer. 
For those of you who are unable to keep up with Mike’s brilliance, or think that this is the be-all and end-all of marketing strategy, most people have missed the basis of Mike’s report.Component #1 – Don’t be lazy!If you want to be lazy, you’ll go to the sharks. Most of the hardest working internet marketers are also the wealthiest. Again, I’m not suggesting that you are going to become wealthy by only working really hard. The truth of the matter is that working hard to achieve auto-pilot in your business does require a bit more strategizing and action.Component #2 – Assess trends!Staying outside of the box? Then you’ll definitely be very lost when it comes to assessing whether or not you should take on a business model like affiliate marketing, or ecommerce… because you have insufficient information to be able to decide. Assess trends. Watch the web. Look at all the stuff that is progressing right before your very eyes. Get on technology forums and learn, learn, learn.Component #3 – Credibility As Weaponry!Through all this hype and a very severe lack of information, it’s difficult to decide whether or not to buy one product or the other. The main deciding factor will come from someone whom you trust completely and will be willing to buy simply because you deem this person to be credible. So, build your credibility! It will take more than just one report to do this! Build your credibility! Set yourself up with the right people, credentials, etc. Or better still, get on one of my teleseminars.Component #4 – Forward Strategy!It’s not easy to move forward in internet marketing, but that’s often because one doesn’t have a clear direction in the first place. Vision, as Mike says, is important. I believe it’s more than just ‘vision’. It’s more like the ability to focus on what needs to be done, and just taking action and doing it, having already decided that it is something you will accomplish at all cost.Too many people balk at doing the things that matter. They end up procrastinating! Okay, I’m not an angel myself 100% of the time. But think of where you are. For instance, you know for a fact that you need to create content for your site. Say you’re not a really good content creator. What next? Wait and hope that money will fall from the sky? I don’t think so! You still need to find a way to get it done. Or, make a way! You may have to think of ways to get your way even though you can’t do it yourself.Component #5 – Polarity thinking… and the Stuart Slap!When everyone is doing something, you have to do the complete opposite.Look at the infamous Google Slap. If you’re not familiar, Google “slapped” people a number of times already. When people don’t provide good value, they get slapped. This is to force people to avoid their own impending doom. It’s like a parent slapping their children to not touch the burning flame. Still, people go ahead, get burnt, them blame the person they last encountered. Tsk. Tsk.The internet marketing world is filled with sheep. One person goes there and everyone follows. This is good news for the person who knows how to exploit this situation. When everyone moves in one direction, they miss out opportunities that already exist.One example is this – now everyone in Asia is heading and attacking the internet marketing niche. I know it’s not the right thing to do to monetize, and there are many other monetization sources out there. So what do I do? I spoil the market so that people will not be hoodwinked into buying non-value-for-money items. Is it a good strategy? Some people will hate me for it. But it will force the survivors up the chain, the credible ones will quadruple their income, and those who can’t handle the heat either give up or find another niche.What next?It’s not hard to understand. But the fact is, newcomers to the internet marketing world will look at these reports and say ‘what the heck do they mean’? Such things will garner a lot of value for the average internet marketer, but will hardly make sufficient sense to the average newbie in internet marketing. To them, it’s like “oh yeah – I’ll focus on my business strategy” or “sure, I’ll use a one-time-offer”. It seems like a ‘no-big-deal’ thing.Well, of course. That’s because there IS no big deal. We’ve come full circle. If you don’t do it right the first time, conventional wisdom like “failing to plan is planning to fail” will suddenly make lots of sense. Are you willing to wait until that happens??The Evolution Of Marketing StrategiesThe truth is this – marketing strategies have been evolving. Every day, there is a new strategy or tactic pulled by someone to create the next wave in internet marketing. But the truth is that most of them start with a concept from thinkers everywhere.”This Article Is Not Meant To Overwhelm You!”Yes, be overwhelmed, if you choose. I am still stumped by the fact that beginners are still lagging so far behind. I can’t blame them, but I can blame internet marketers for not helping to chip in to clear this.Excuse #1 – They are lazyInterpretation – I’m lazy.If you as an internet marketer are reading this and not going all out there to clear the air and help out building the market, the industry will become stagnant and there will be very little left that can be done in the industry. Mike’s prediction will then come true. We probably wouldn’t be able to sell anything because subscribers are going to be lambasted with emails over and over without the right ability to decide what to choose and why.Most internet marketers are themselves lazy. That’s the plain truth, and many admit to that. But they are propagating the problem, not solving it. Instead, they will need to cultivate a voracious appetite for information in people who are completely new. Disagree with me all you want. You’re the one reading this article.Excuse #2 – They are not technicalInterpretation – I can’t be bothered to look at ways in which newbies can learn easily.As a trainer, my angle as always been to simplify, simplify, simplify. If I can make a complex process simple enough to follow, there will be understanding and comprehension. This is good enough to start. When someone says that there is a complete lack of understanding, then that same person is going to be the reason why I start to alter my instructions or the way I teach.Excuse #3 – I don’t have enough resourcesInterpretation – I’m not creative enough to find a better way.All the experts out there had better find a way to utilize resources to make beginners learn in a more efficient way. Admittedly, I want to do this myself, but have failed in attracting the right learners much of the time, as well as to attract the right coaches. Too many times, people are in it just for the money. Selfish, selfish, selfish. It’s not wrong, it’s just selfish. Can you find better ways to do it? Challenge yourself!The Newbie PhenomenonFor every one or two internet marketing gurus, there are several hundred newbies who develop. At the rate of growth of internet marketing, there will be far more newbies than there are experts. The lop-sidedness of this is true – only 5% of the population will earn a decent income from internet marketing related products. The next 10% will probably be working very hard and earning decent 6-figure incomes. The next 25% are probably working hard and earning a high 5-figure income, but the mean range of the next 35-40% of internet marketers are struggling with 4-figure incomes. What this also means is that 25-30% of every internet marketer’s list has a bunch of newbies who are afraid to start internet marketing and don’t have a clue what to do.Here are typical mistakes newbies make:1. Diving into the “internet marketing” niche.I see so many newbies with ‘cut-and-paste’ approaches, attempting to encroach on the very large and highly profitable internet pie. I apologize in advance if you are one of these people. You will earn some income, but you won’t really make much. A couple of hundreds, maybe?If you are one of these, you are the kind of people being described in Mike’s report. Students of the gurus and guru wannabes. In my opinion, the biggest issue alluded by Mike’s report goes FAR BEYOND what he actually mentions. It’s a common thing, but missing. It’s called research.It’s so plain and simple, and all the information is literally right in front of your eyes. But you’ve been given so many opportunities that you don’t know which one to sell or to understand which niche to penetrate.Key lesson: to be an excellent internet marketer and entrepreneur, you MUST know how to assess the market. You MUST know what weapons are at your disposal, and you MUST know how to make a decision about what to sell, who to sell it to, and how to go about doing it.2. Affiliate marketing without ‘affiliating’Don’t you think that the issue in people selling other people’s products is clear? People want anonymity. They want to sell something without having to put their picture on the web. This is silly. If you want to be an affiliate marketer, you have to learn how to do it without fear of being revealed. Unless, of course, you are an employee who doesn’t want to be caught.Wait a minute – if you simply reversed the role, would YOU buy from someone who had something to hide? The whole idea about affiliate marketing is that people have forgotten that they need to be doing more “affiliating” than they do “marketing”.Key lesson: Loyalty will be the determining factor in your business strategy.3. UnCreativity – The Same-ol’ same-’olSomeone says “do a report” and you do it. Someone else says “use a drop cap” and you use it. I don’t mean to put down such information. I do believe that it has been useful to some extent. But my question is… how do YOU know?The big irony is that the report entitled “The Death Of Internet Marketing” was being spread using the exact same mistakes that it talks about in the report itself! You see, the truth is you might be able to pull off the same stunt a couple of times, but on the third attempt… nah.You cannot (and should not) re-use methods developed by other people. The ideas are already passé the moment they go out on the net – after people use it over and over, it’s like a degrading gene pool. If you want to do something outstanding, then innovate a little. It’s the small innovative tweak that gets people to smirk, nod their heads and say ‘wow, that was brilliant’.If you don’t know, then you won’t know the foundational principles of how people react to your writings, reports, etc. It’s essential for you to be able assess their reactions and how they take action based on what you say, and to be able to do this well.If you are just doing cut and paste strategies, sure you can work with your list for a while, but you are still not cultivating a relationship with them. You are merely overloading them with information.Key lesson: If you are attempting to breach the internet marketing stronghold, you need to have far more than just used tactics and strategies. You have to think. You have to innovate. More on this later.Other issues In Internet Marketing1. Quality of products: no standards of assessmentWhat else did Mike say? He mentioned that many people are buying and buying into opportunities then heading off in all different directions. I see this happening right in front of my very own eyes. At the same time, he mentioned the concept of Web 2.0 and user generated content and the ability for users to rate and comment on a site. I’ve mentioned this several times in my internet marketing seminars. But the issue is, so what?You need to be able to assess the quality of something. How well you can assess the quality depends on the level of the user. I mean a complete newbie will hardly be able to provide an effective evaluation from an internet marketing perspective. In addition, there is also a growing trend for internet marketers to provide rewards for testimonials. This is hardly a fair judge of a product.As a trainer, I often request for feedback with a standard evaluation form at the end of my trainings. This form is created in order to assess specific elements in the training. The concept of training evaluation itself is a broad area, and if you’d like to receive my insights into this, you may do so at my Business Strategy section on my blog.2. Marketer recognitionAs you know, marketer recognition is an issue. Most people do not have the means to be able to establish a high enough level of credibility until they align with other top marketers. However, there is another way.Be aligned with happy and satisfied customers!Some of you might think that this is about building a really large testimonial list. Well, this testimonial list leverages on the psychology of social proof. However, if you are not schooled in logical analysis, you will not be able to pick out flaws in arguments. One such typical flaw is called the ‘slippery slope’ technique. “He was really good. He gave me a good product. Yeah.” What in the world kind of testimonial is that? How about this instead:”Stuart, wow, you’ve made this a fascinating 2 hours for me. The chemistry is very good between us I love the things you’ve said and the questions you’ve asked. I’m deeply grateful to you for being so insightful as to the things that are important to [guerrilla marketers] everywhere.” ~ Jay Conrad LevinsonSatisfied? Happy? Well… you have to build this as part of your neurological hardwiring if you want to survive online. If you want to get more stuff out from where you are right now, join me to build a credibility plan.3. Entrepreneurial effectivenessI’m guilty of one thing – complaining that there isn’t enough effective business training for new internet marketers. And as a result of that, I got my just desserts – people asking me to be their business mentor and strategist.In my opinion, business training is not just about taking a degree in business management and graduating top of the class. It’s about making a business come to fruition. These skills include a whole bunch of stuff such as knowing how to conceive a business idea and put it into a plan in the first place. Another is to know what your strengths are and put them to use, while knowing how to delegate to people who can use their strengths together with yours. This basically implies the need for leadership.Most newbies are attracted to the opportunity, but not willing to make the time or effort. However, those who are leaders already take the next step and make this happen. Leadership in an organization is important – tons of authors have already made this clear, especially one John C. Maxwell, a very highly respected leadership thought leader. On the other hand, it may be that some people think of leadership as something so ‘normal’ they forget to revere the importance of its value in running a business.The biggest mistake one will make is to say that it takes hard work. No it doesn’t. It simply requires an effective and systematic mobilization of resources to get your system to work.4. Process thinkingBeing able to create a system presumes you need to know systems thinking as well as process thinking. Both are part of the same thing, and one needs to recognize this. If you are unaware of the power of systems thinking and process thinking, it means you have not been honing your thinking capabilities.One too many internet marketer has mentioned the need to learn to be physically ‘lazy’, but never mentally. I totally agree with this statement, but there needs to be more education to help you develop this competence of learning about process thinking. If, as an entrepreneur, you do not develop this capability, you will be incapacitated, unable to see the interrelations of a large variety of different things in the complex world of business. You will be unable to craft your own strategies. Jeff Walker is a clear example of how knowledge and clear thinking leads to powerful, powerful product launches.Marketing Style And CompetenceSo, what does this mean to the average person?I’d like to summarize and highlight a few competencies that you must know.
Systems Thinking. Creativity and innovation. 
Rapid Learning Skills. NLP and Modeling. 
Writing and content building skills 
Online Leadership skills 
Personal Mastery 
Credibility Building Skills.
a. Rapport building 
b. Selling and marketing 
c. Managing your outsourced talent 
d. Partnering and loyalty building skills
To gain access to knowledge, just join me on my site and there will be regular business tips and strategies that I’ll cover in upcoming trainings, teleseminars and online reports. 
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<title>The Three Biggest Lead Generation Mistakes Small Businesses Make And How To Overcome Them</title>
<link>https://ukqpyms.info/the-three-biggest-lead-generation-mistakes-small-businesses-make-and-how-to-overcome-them,html</link>
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<pubDate>Wed, 29 Mar 2023 12:21:13 +0000</pubDate>
<dc:creator>admin</dc:creator>
<category><![CDATA[Uncategorized]]></category>
<category><![CDATA[Small Business]]></category>
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<description><![CDATA[If you’ve been looking for simple, proven and tested, step-by-step methods for generating more leads for your small business, then this article may just have the answer. Firstly, I want you to stop for a moment and think about all the advertising you’ve seen over the past week.How many of those actual ads can you [...]]]></description>
<content:encoded><![CDATA[ If you’ve been looking for simple, proven and tested, step-by-step methods for generating more leads for your small business, then this article may just have the answer. Firstly, I want you to stop for a moment and think about all the advertising you’ve seen over the past week.How many of those actual ads can you name? Researchers estimate that over the past seven days, you have been exposed to as many as 117,000 ads based on national averages. So out of 117,000 ads, how many can you name?If you’re fairly attentive, you may be able to come up with 3 or 4 specific ads… but I’ll bet that’s because you probably see those ads over and over… week in and week out. Let’s face the facts… repetition works. When you see any advertisement multiple times every day you’re bound to eventually begin to recall the ad. But now answer this question.What few ads you do remember, how many of their products or services have you bought? Because I have a passion for marketing I tend to go online and research for well accepted ads. Take for example a series of ads from online trading company E*Trade which uses babies to promote their products. These have a massive audience on both TV and YouTube. They even had one during the Superbowl. I think they’re a scream. But… I don’t have an E*Trade account. Never have, never will. Why should I?What benefits do they offer me as a potential buyer of online trading services that any of the hundreds of other stock trading services offer? See my point? Does a smart-aleck, wise-cracking baby have any relevance to online stock trading whatsoever? Of course not. So why does E*Trade continue to make these commercials? Believe it or not, there is a reason… and by the end of this short presentation, you’ll fully understand what that reason is.Businesses today are led to believe that all they have to do to build a successful business is create some type of attention-grabbing form of marketing and they will generate leads at will. Nothing could be further from the truth. And that’s just in the area of marketing. What about generating fast cash flow? EVERY small business needs to generate fast cash flow. So how do you do that as a small business owner? What about generating profits? Generating more cash flow is great… but not if you don’t get to put any of it in your pocket at the end of the day. How would you like the answers to all of these problems?In this article I am going to reveal to you the three biggest lead generation mistakes small business owners make… and outline how you can overcome them.Here are the three mistakes. Mistake #1… they fail to get professional help. Mistake #2… they don’t know the fundamentals required to successfully market their business and attract as many new clients as their business can handle. And mistake #3… they have no idea how to use their marketing to generate immediate cash flow. Let’s explore these three in depth, and show you how you can easily and systematically overcome each one of them.Mistake #1… small business owners fail to get professional help. Can you name me just one professional athlete who does NOT have a coach? There aren’t any. Tiger Woods actually has a total of 9 coaches guiding him in everything from his golf game to his financial investments. But do small business owners really need professional help? Remember the TV ads we previously discussed? Those ads are created by “professionals.” Unfortunately, those professionals have no clue what they’re doing. Everything they’re doing in marketing and advertising today is wrong! But let me prove that to you right now.If you currently use any form of marketing such as a print ad, brochure, postcard, flyer… or for that matter… your company website, take it out and look at it carefully. And if you don’t have any form of marketing right now, take out a sheet of paper and sketch out what you think would make for an effective ad for your business. It doesn’t have to be anything formal or fancy… just create a basic outline of the ad and where you would locate the various elements on the page.Now that you have your ad… or a mock up of your ad sitting in front of you, let me provide you with the little known secrets that produce more leads than your business can handle. 99% of all marketing professionals DON’T know the lead generation secrets I’m about to reveal to you. This information is so powerful and compelling, it will position you in the top 1% of all lead generation professionals today. This example will show you why every small business owner should acquire our step-by-step roadmap as they start to generate leads for their business.Here’s what a true marketing professional will know… and help you implement into your marketing. It’s known as the “marketing equation.” This marketing equation will let you quit competing on price… and let you start selling your product or service for what it’s really worth. You will drive in more leads and increase your advertising response by 10 to more than 100 times. You will convert a higher percentage of those leads and dramatically increase your number of sales. You will get a bigger bang for your marketing buck. The bottom line is this you will literally create a profit faucet that you will have TOTAL control over.First, you MUST understand what marketing is supposed to do. Its purpose is actually three fold. Its first job is to capture the attention of your target market. Second, it must give them the hope that reading or listening to your marketing will give them enough information to help them make the best decision possible when buying whatever you sell. In other words, train and teach them how to recognize the true value of your product or service… and conclude that you… and you alone… offer the best value versus your competition. Marketing’s third job is to lower the risk of taking the next step in the buying process… and if necessary… continue to educate the prospect regarding the value you offer.Marketing that accomplishes these three objectives will result in your prospects and customers coming to one single conclusion, that they would have to be an absolute fool to do business with anyone else but you, regardless of price. It’s estimated that as many as 96% of all small businesses fail within their first 5 years. The main reason for this tremendously high failure rate has to do with the lack of expertise when it comes to generating leads and making the phone ring.Most small businesses don’t know anything about those three things that marketing is supposed to do. But there’s also an additional problem to consider. Most small business owners use a tactical marketing approach instead of a strategic approach. Let me explain.Running an ad in the local newspaper… sending out an email or direct mail letter… airing a radio or TV ad on a local media station are all examples of tactical marketing. Now don’t get me wrong… the newspaper, radio or direct mail can be successful marketing channels… If your marketing message is powerful and compelling. But that’s the problem… the message is the strategic side of marketing… and yet, it’s the most neglected.This distinction between strategic and tactical marketing is huge and one you need to be acutely aware of anytime you start talking about generating more leads. Many companies mistakenly assume that when you talk about lead generation, you’re automatically talking about tactical lead generation… placing ads, sending out mailers, joining a networking group, attending tradeshows, implementing a prospect follow up system and so on.They fail to realize that the strategic side of the coin, what you say in your marketing and how you say it is almost always more important than the marketing medium where you say it. If you fail to make this distinction, then you risk becoming jaded towards certain forms of marketing and advertising that should be a part of your tactical plan, but you eliminate them from consideration because they haven’t worked for you in the past.When lead generation results are less than optimal, small business owners tend to almost always blame the marketing medium… like the newspaper the ad ran in or the postcards they sent out. They blame the tactical part of the plan… without any regard for how good or how bad the strategic messaging in that marketing piece was. People often say things like, “we tried radio and it doesn’t work for our kind of business,” or “we sent out 50,000 pieces of direct mail and only generated 3 orders. It just doesn’t work.”Just because it didn’t work, don’t assume that it won’t work. Most people don’t have the evaluation skills or the know-how to judge whether poor marketing results from poor strategy or poor tactical execution. This is where our step-by-step roadmap can generate more leads than your business can handle.For example, most small business owners rely heavily on platitudes in their marketing. They say things like – we have the lowest prices… the best service… we’re family owned and operated… we offer convenient hours… the best value… not to mention that we’ve been in business since 1431 B.C. Look at your own marketing that I asked you to acquire or create earlier. How many platitudes did you use in your own marketing?By the way, this is NOT your fault. Small business owners have been conditioned to think this is the proper way to market their businesses… since most advertising follows this same pathetic marketing formula… including the Fortune 500 types.As human beings, we’re all after just one thing when we buy something… the best deal! Unfortunately, when you use platitudes in your marketing, there’s absolutely no way to tell who is actually offering the best deal. Everyone says they have the lowest prices, the highest quality and the best rates. So who do you believe? There’s only one way to know… and that’s to research every single business that offers what you want to buy. How many of us have the time or patience to do that?So most of us just automatically assume that everyone is pretty much the same, and therefore we default to calling on the business that offers us the lowest price. When you can’t communicate the true value your business offers, you’re doomed to forever compete on price. Our marketing equation will change all of that for you forever. It’s going to be the backbone of your strategic marketing plan. It’s the foundation on which everything else we build for you is based. Let me give you a quick overview and then spend some time going through it with you in detail.A proper marketing equation has four main components. First, it must interrupt your prospects. It must get your qualified prospect to pay attention to your lead generation marketing. Simple enough to say, but a lot more difficult to pull off in real life unless you understand what you’re about to learn here. The interrupt is done through your headline if your marketing is in print… or it’s the first thing you say if your marketing through radio or TV. The second component is engage. Once your prospect is interrupted, it’s critical you give your reader the promise that information is forthcoming that will help the prospect make the best buying decision possible. In other words, it must help facilitate their decision to pick you over anyone else. This is the job of our subheadline.The interrupt is our headline that highlights a specific problem that your prospects are looking for a solution to… and the engage is our subheadline that promises them that you offer a solution to the problem we mentioned in our headline.The third component you need to include is ‘educate’. Once you have interrupted and engaged your prospect, you have to give information that allows them to logically understand how and why you solve the problem they’re facing. This is accomplished by giving detailed, quantifiable, specific and revealing information. This is typically done in the body copy of your ad. When you educate, you need to reveal to your prospects the important and relevant information they need to know when making a good decision, and that your business… and yours alone… provides it to them. The interrupt and engage hit the prospects emotional hot buttons. Educate is the logic they need to justify picking up the phone and calling you.The fourth and final component of the marketing equation is your offer. Now that you have interrupted your prospect based on problems that are important to them… engaged by a promise of the solution… and they’ve examined the educational information that makes your solution real and believable… the last step you need to take is to give them a low risk way to take the next step in your sales process. You do this by offering a free marketing tool, such as a report, brochure, seminar, audio, video or something that will continue to educate them. Your offer will allow your prospect to feel in control of their final decision to call and buy from you.So your marketing equation is interrupt, engage, educate and offer and together they equal market domination. Now here’s the problem. Most marketing today only contains two of these components. They interrupt by throwing something at you that’s either familiar like Tiger Woods… or unusual like a monkey or talking pets. Sometimes they like to use both, as in the case of the E*Trade baby. Then once they grab your attention, they make you some type of offer such as “call now for whatever.” They have left out the engage and the educate, and marketing seldom succeeds when that happens.In fact, the only time this type of marketing does succeed is when you can afford to run the ad over and over nonstop for an extended period of time. Plop, plop, fizz, fizz… melts in your mouth, not in your hand… and the burgers are better at… have literally been rammed down our throats by Fortune 500 types. After hearing these slogans thousands of times, of course we’re going to remember them. But how can a small business owner like you that doesn’t have a billion dollar marketing budget successfully market your business. The answer… you can’t… UNLESS you follow the entire marketing equation.And finally the third biggest mistake small business owners make is that they have no idea how to use their marketing to generate immediate cash flow. When you follow this marketing equation in every form of marketing you do… from your business cards to your company website, the financial results are instantaneous and immediate.So in conclusion, the three biggest lead generation mistakes small businesses make are #1… they fail to get professional help. #2… they don’t know the fundamentals required to successfully market their business and attract as many new clients as their business can handle. And #3… they have no idea how to use their marketing to generate immediate cash flow.The above marketing equation contains the fundamental components for instantly making your phone ring and positioning your business as the dominant force in your market. It provides the marketing foundation that will enable you to generate immediate cash flow. And small businesses can use this information as a minimum standard when seeking out professional help for their business.When you can overcome these three biggest lead generation mistakes, you will generate all the leads your business can handle.
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<title>Price Premium Profitability Through Ingredient Branding</title>
<link>https://ukqpyms.info/price-premium-profitability-through-ingredient-branding,html</link>
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<pubDate>Thu, 02 Feb 2023 08:59:45 +0000</pubDate>
<dc:creator>admin</dc:creator>
<category><![CDATA[Uncategorized]]></category>
<guid isPermaLink="false">http://ukqpyms.info/?p=46</guid>
<description><![CDATA[What are Ingredient Brands?This is the first of a series of articles on ingredient branding. In this first article we introduce the concept of ingredient branding and a model for the understanding the utility of their brand equities for building businesses. In subsequent articles we will discuss how to manage – and avoid pitfalls – [...]]]></description>
<content:encoded><![CDATA[ What are Ingredient Brands?This is the first of a series of articles on ingredient branding. In this first article we introduce the concept of ingredient branding and a model for the understanding the utility of their brand equities for building businesses. In subsequent articles we will discuss how to manage – and avoid pitfalls – in guiding ingredient brands profitably from their early life cycles all the way to their mature stage.Ingredient Brands are those product components that not only add functional value, their logo on a main branded product or service adds to its own brand power to retain customer loyalty, evoke customer preference, and support premium price points. An ingredient brand not only adds value to a host brand’s equity, in mature markets it can also create or enhance differentiation.Intel® is arguably the most famous of all ingredient brands that has enjoyed a long and continuing life. Others include Microban®, Kevlar® and Goretex®.How Ingredient Brands Are BornWhen an upstream manufacturer develops a new breakthrough product, they diligently commercialize and promote the brand identity in order to obtain increasing market acceptance of the product. Since it is a breakthrough, the branded product becomes accepted by direct customers and often famous for the benefits it brings to the downstream market. When promoted properly it also becomes desirable to consumers because of the publicity it generates as a source of “new” perceptions for older brand names that incorporate it into their product lines.The name the manufacturer gave the product is generally intended to both simplify the conversations with specifiers, production managers, and others whose beliefs about its value prompt them to include it in production processes and to assist purchasing agents in requesting the right product. Most often this value is discussed in terms of how it is functionally advantageous. This is a common practice in industry. However, its value as a public indicator of host brand commitment to quality innovation should not be overlooked.As a new ingredient brand becomes familiar among downstream specifiers the name not only becomes more recognizable, it also develops its own meaning. The ultimate constituency that fosters an iconic meaning for any brand is consumers who assign daily-life significance to it. At that point – when a labeled component of an end product like a computer or a fashionable garment becomes a familiar name that influences consumers’ choices – an ingredient brand is born.Strong brands often hesitate to publicly identify an ingredient brand because of concern about compromising their own strong host brand’s perceptions. History has shown however that a powerful ingredient brand, whose provider is committed to maintaining its perceptual equity long term, continue to be enhanced by identifying their investment in publicly recognized quality components. The smart branders take full advantage of the popularity of a famous ingredient brand, further enhancing the equity of their original brand.The 10 Challenges of Managing an Ingredient BrandMany ingredient brands have successfully passed the value-adding test of time including Intel®; Kevlar®; Micro-Ban® and Stainmaster®. The key to achieving this marketplace status is managing the brand well beyond its functional value. Accomplishing this is much more complex than managing a consumer brand. Ingredient branders have challenges which must be met in order to fully capitalize on ingredient brand potential for value. They must:1. Develop organizational understanding of the difference between the product and the brand to multiple constituencies, each with their own mind-set and calculation of interest.2. Effectively communicate the brand downstream from the direct customer without creating unmanageable friction with that customer, who may perceive the ingredient brand building effort as inevitably reducing their profit margins.3. Educate their own leadership to the value of creating and maintaining brand equity and the need to market the brand benefits that exist beyond its functional contribution to product features.4. Educate the main brand’s leadership on value of brand equity and the need to market the brand on benefits beyond the product features.5. Articulate an integrated marketing strategy with a balanced emphasis beyond product performance value to include benefits and emotional brand image that drive differentiation and preference. And implement it consistently over time.6. Coordinate all management functions to contribute to consistent brand message – to “walk the brand talk” in all decisions.7. Assure that the internal organization, channel organizations, and customers always use the brand icon and extensions correctly. They must police misuse of the brand by others or risk commoditizing the brand and diminishing its financial value to that of a generic.8. Capture and retain price premium, avoiding the temptation to trade off long-term premium for short term share.9. Gain and maintain organizational commitment to improving product performance that is consistent with what the brand means to members of its value chain and end-users.10. Brands have life cycles that operate somewhat differently than product life cycles. Both product and brand lives have youth, maturity, and “old age.” Unlike humans, both can be rejuvenated and returned to their youth – usually by renewed relevance accomplished by capitalizing on new end-user trends. The classic example is Maytag whose “dependability” positioning in the 1930′s reassured homemakers that the new-fangled electric motor eliminating women’s hours at a washboard was going to last. By the 1970′s this was irrelevant; Maytag lost consumer attention.The arrival of the “lonely repairman” renewed the relevance of Maytag’s dependability to homemakers who now worked at jobs out of their homes full time and whose faulty washer might cost them a day of work. Maytag shows the opportunity careful management of a branded product’s life cycle offers.Brand Management Life CyclesThe “The Marketing Triangle” implies managing the three critical dimensions of marketing a brand today: product, brand, and price. In the typical marketing triangle, the marketer develops and commercializes the breakthrough product, and after the product begins to achieve a high level of recognition, begins the process of branding the product. Alternatively, the marketer should recognize the brand potential of the breakthrough product and initiate brand management process immediately upon commercialization. An operating comparison of these two approaches are described belowThe Typical Ingredient Brand Management Life CycleIn the typical approach, the supplier develops and commercializes the breakthrough product and after the product becomes famous, begins to transform the product into a brand.Typical Model Step 1 – Supplier develops breakthrough ingredient product and initiates commercialization process.a. Demonstrates value added potential of the new ingredient, and sets price based on benefits offered – including potential for furthering host brand differentiation in its own market.b. Expands acceptance from early adopters among host brand producers to early majority of host brands in a given product categoryc. Ingredient brand management team makes public commitment to investing in promotion of their own brand – offering promotional value to host brands that feature the ingredientd. Effectively positions the ingredient brand with communications that converge on its central benefit – articulated to each member of the main product’s value chaine. Ingredient brand name becomes well known and universally used across industry applicationsf. Ingredient brand acquires meaning from positioning communications combined with satisfactory or superior experience among value chain members and end-users of the main product brandg. Ingredient Brand is perceived as critical to fulfilling expectations generated by marketing efforts of the host product brandTypical Model Step 2 – Ingredient product brand name succeeds by becoming famous downstream all the way from direct customers to end-users.h. Multiple members of the value chain specify the product by namei. Increasing consumer awareness and evidence that the ingredient brand encourages host brand preference and loyaltyj. Supplier makes the shift from generic ingredient product to named ingredient brandk. Price premium is maintained even though competitors enter with similar product performancel. Perceptions of ingredient brand promise and meaning add value to functional advantages – signifying such benefits as quality assurance and functional performance advantage in production processes as well as end-user experiencesTypical Model Step 3 – In typical scenarios after initial success, Supplier mismanages the brand, competitive ingredient product market entries proliferate resulting inm. Internal stress on the ingredient brand’s product renewal activity and on pricing results in temptation to rest on early successn. Direct customers exert downward pressure on brand price based on competitive product alternativeso. Ingredient brand fails to counter the logic with continued efforts to build perceptions of the brand’s superiority beyond functional features in the minds of value chain members and end-usersp. Accepting market definitions of function-only brand meaning fosters downstream indifference over timeq. Ingredient brand decay in product quality in order to keep plants operating at capacity (planned or unplanned) at diminished market price ensuesr. Management declares ingredient branding a failed marketing strategyThe Successful Ingredient Brand Management Life CycleSuccess Model Step 1 – Supplier develops a breakthrough ingredient product and initiates the commercialization process as in the previous case – but includes brand planning from the start.a. Value is demonstrated in terms of how the direct and downstream customers are benefited – FROM THE START OF BRAND NAMING THE PRODUCT. Thus the ingredient product is translated into a brand at the time of commercialization.b. The new ingredient brand is effectively positioned relative to the value it brings to each member of its value chain. It will establish a core value on how it will do business but will emphasize the most relevant benefits it promises for each member of its value chain and each end use application it can serve.c. Value chain and end-user constituencies needs are inventoried via customer research during the marketing strategy development process.d. Brand support is provided to both the direct and downstream customers.Success Model Step 2 – Product branding strategy is initiated simultaneous with the commercialization.e. The brand becomes the primary communication tag rather than the product. All interactions associate the brand’s name and relevant value to the specific situation and audience.f. An icon is developed and displayed profusely in every communication vehicle. Emphasis is on brand benefits based on what the brand does not what it is. The use of the icon by host brands is mandated and parameters described in legal agreements with host brands.g. The brand essence is defined and communicated along with the brand name and icon – either explicitly in promotions efforts or implicitly by choice of associations where the ingredient brand appears. Brand meaning is a factor in choosing host brand partners.h. Orders are for the ingredient brand and invoices reflect the brand as an integral aspect of purchase.i. Direct and downstream customers refer to the brand, utilize the brand icon, and charge a premium for their branded products that incorporate the ingredient brand.Success Model Step 3 – Brand is priced to value and never price-point compared to competitive products.j. Brand is specified by downstream customersk. Early adopter direct customers are given preference and provided with unique brand and product support.l. Cooperative marketing campaigns are designed uniquely to each direct customer.m. Cooperative marketing campaigns are designed with downstream customers who see value in the brand.n. Ingredient brand value increases with the number of valued host brand relationships, satisfaction of value chain members and host brand partners in how the ingredient brand aids their business development – either directly or via ingredient brand support programs. (e.g. co-op promotions, design resources made available only to host brand partners etc.)The Key to Converting the Typical Model to the Success ModelBegin with brand management in mind. Apply a branding mindset at the onset of product commercialization including naming, icon development, brand positioning, and communications. When doing the market validation concept research early in the product concept phase design it to learn not just what end-user respondents like or dislike about the concept, but also to capture how the respondents talk about the concept. This aspect of the data will inform your marketing team about how best to position it and help your brand communications team develop its most compelling messages.In future articles we will explore ingredient brand management in more detail. Let us know what you think about our discussion, pose any questions you have, and tell us what future aspects of ingredient branding you would like to see covered. We welcome any insight you wish to offer regarding the issues, benefits and processes of capturing value from effective ingredient brand management.
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<title>Search Results</title>
<link>https://ukqpyms.info/search-results-2,html</link>
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<pubDate>Wed, 25 Jan 2023 22:37:33 +0000</pubDate>
<dc:creator>admin</dc:creator>
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<title>Search Results</title>
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<pubDate>Wed, 25 Jan 2023 22:35:47 +0000</pubDate>
<dc:creator>admin</dc:creator>
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<title>Potential Reasons – Why Do Project Fail and How Project Managers Can Prevent?</title>
<link>https://ukqpyms.info/potential-reasons-why-do-project-fail-and-how-project-managers-can-prevent,html</link>
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<pubDate>Wed, 25 Jan 2023 22:34:02 +0000</pubDate>
<dc:creator>admin</dc:creator>
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<description><![CDATA[The principle aim of this article is to identify and explore multiple dimensions of project failures during the entire life of project execution. Many projects fail, especially IT projects. The only way that companies can get better at performing projects is by learning from projects they have carried out. There are small things which can [...]]]></description>
<content:encoded><![CDATA[ The principle aim of this article is to identify and explore multiple dimensions of project failures during the entire life of project execution. Many projects fail, especially IT projects. The only way that companies can get better at performing projects is by learning from projects they have carried out. There are small things which can decide fate of project. These all in project management practice and research, has been to see it as a threat and as something that should, if possible, be neutralized, reduced and followed.IntroductionIn a perfect world every project would be “on time and within budget.” But reality (especially the proven statistics) tells a very different story. It’s not uncommon for projects to fail. Even if the budget and schedule are met, one must ask -Question – “Did the project deliver the results and quality we expected?” Answer to this question could be different in different perspective. There is no single method or organizational structure that can be used to manage projects to success. Project failure can happen in any organization and to any project.There are many reasons why projects (both simple and complex) fail; the number of reasons can be infinite and can fit into different phase of SDLC (Software Development Life Cycle), initiation through go live. Sometimes it’s out of the control of a project manager and/or the team members. Sometimes failure is controllable. Failed projects and people involved with the failure have some things in common. I have tried to draft few critical and most basic reasons based on my experience for project failure and may differ project to project.From outside view, it could be that all reason will roll up to project manager’s responsibility and accountability however from my perspective it should be collective responsibility.Here are the some of the common reasons why project fails – based on my experience.1. Incompetent Project ManagerFirst possible cause of project failure is the project manager. A project manager who helps steer the project in a timely fashion and provides sound, inspiring leadership can go a long way toward bringing about a successful project. Reasons like “an incompetent project manager” “project manager unwilling to make decisions,” “project problems ignored”, “poor management by the project leader,” “loss of control by the project manager,” and “the failure of the project manager to delegate”, “working as only as coordinator” are most important reason given for project failure.2. Less Involvement of Project ManagersThis is always a topic of debate for project managers: Should they just focus on pure project management activities such as reporting, cost and issue tracking, or should they also dive into ground-level review and design? There is no correct answer. Even the biggest project depends on the success of the smallest components. Every detail contains a seed that can mean the difference between success and failure. On relatively inexperienced teams, project managers must be involved in the details for key activities. This will help them have better control of the effort as well as provide true status of the project to stakeholders.3. Unavailability to Skilled ResourcesEvery project has some resource estimations before starting of the project and even every vendor submits key personnel details and profile as part of bidding process to acquire project. However picture is always opposite once project is awarded. Initial resource estimations and loading sheet handed over to project managers as part of sales hand over process but I have seen that project managers always struggle for right skilled resources hence it is necessary that leadership team should understand criticality and provide planned/skilled resources on time to avoid project delay or failure.4. Lack of Proper PlanningProject managers should have clear projects outcomes visibility and should involve himself./herself right from sales hand over as this phase is critical for project success. If you don’t have a clear focus at the earliest stage of the process/project, you are making things harder on yourself. This would lead to inappropriate estimations and half cooked planning.5. Lack of Management Support/Leadership AlignmentIt is important to ensure that the senior management remains fully engaged throughout the project life cycle. The involvement e.g. through project update sessions imply that they are willing to take appropriate actions to address issues raised by the project team, mitigate the project risks, provide leadership, thus contributing to the project success.6. Missing CommunicationCommunication plan plays very substantial role in project success or failure. Plan should contain stakeholder details I.e name, role, contact no. and email, project team details, escalation matrix and other dependent groups. Information distribution details (stakeholder, information detail, distribution methods, format and frequency) should be clearly defined in plan. To save your project from failure, project manager need to establish a clear communication channel.Effective communication within any organization is important to keep all your team members on the same page, avoid confusions and keep them motivated. By communicating with your team, project managers can develop an environment of trust, proactively kill conflicts, which would bring the best out of your team and eventually lead to a successful delivery of the project.7. Ignoring Change Management ProcessTake a second before your project starts to undergo significant changes, or even before you look for a technology solution. It’s critical to define your change management process steps. A firm understanding of change management principles will serve as a strong backbone for any change management plan. Change is inevitable, irrespective of the size of your project. Whether good or bad, it must be managed well to ensure the project continues without disruption. Every project must have a change control process, and every change request, however small, must go through it. The change’s impact should be documented, approved and presented to key stakeholders so that everyone understands its effect on quality, cost and schedule. The focal point of any leader tasked with change must be to align their team with the vision. Communication is a crucial component in ensuring every team member is on the same page.8. No Risk Management ProcessMany projects fail because there is no risk management process as an integral part of the project management process. I am not surprised because I have been on many projects where the risk log is created at the start of the project and then quietly parked, never to be seen again. Then guess what – a perfectly predictable situation arises which no one knows how to react to.It was in the risk log but no risk response was created so the predictable outcome is a less than optimal project. My own feeling based on my experience is that you ignore risk management in a project at your risk.9. Inadequate Quality AssuranceNow this is where the technicality comes in. Software projects often fail when no quality assurance activities are planned and no systematic activities are performed to evaluate the quality of development process or ultimate deliverables. This is because managers often fail to project appropriate reviews tests or checkpoints where quality can be verified. Code review is part of this (as defined in #20).10. Missing Project Management Tools/FrameworkSuccessful projects are based on a methodology or framework that includes project management tools. Right approach can help project managers to stay on top of the project and by using some reliable management tools; project managers can enhance the team’s productivity, can increase accuracy and save time by automating activities like task tracking and managing dependencies.A great number of unsuccessful project results from missing methodology and framework, which leads to inaccuracy and wasted time. There are numerous project management frameworks and methodologies (like Agile, Iterative) and they can support efficient delivery.11. Company/Project CultureCompany or project culture should not be supported with political environment. It should support competency, skill, professionalism and transparency. If it isn’t, team members will not be motivated to do their best. Basically, everyone involved must be participated in their part of the project to successfully complete it. Any actions which project managers take to move project execution from the political arena into an objective and analytical one will improve the project’s success. This involves managing and retaining the most highly skilled and productive people. Knowledge is money. It is job of project managers to manage and motivate so that project efforts will experience a zone of optimal performance throughout its life.12. Inappropriate PrioritizationWhile some work best on a small number of requirements, others are better suited to very complex projects with many decision-makers. But regardless of when it is done, before a requirement can be prioritized, project managers must consider why requirement is most important from a business standpoint and what would be the impact of this on overall system whether new requirement would add value to overall system or it will be overhead. Project managers should lead prioritization exercise along with all relevant stakeholders. There are a number of possible business considerations, including value, cost, risk, and improve customer experience, stakeholder agreement and urgency variables.13. Inaccurate Stakeholder AnalysisStakeholder Analysis is the first step and an important process that successful project managers use to win support from others. Managing stakeholders helps them to ensure that their projects succeed where others might fail. There are three steps to follow in Stakeholder Analysis. First, identify who your stakeholders are. Next, work out their power, influence and interest, so that you know who you should focus on. Finally, develop a good understanding of the most important stakeholders based on Power/Interest grid, so that you know how they are likely to respond, and how you can win their support which can lead project success.14. Use of Unfamiliar ToolsTools are definitely needed for project execution and success but unfamiliar tools may lead to chances of failure as well. Sometimes, it can cause many severe problems during project life cycle as the team has to deal with the learning curve of new tools along with usual project tasks and duties. Project managers should ensure that tools are not enforced on project team members, just to utilize for fulfillment of audit compliance unless tools adding some productivity and save some efforts.15. Change – Always saying “Yes’ to the CustomerMany behaviors can cause a project to fail, but accepting whatever the client says is sure to spell project doom. Initially, a stakeholder might appreciate your flexibility – but that will be overshadowed later by the impact of possible schedule slippage and unmet objectives.. Change is a major cause of project failure. Project specifications can be changed for several reasons: initial planning was not complete or thorough; Senior-level management changed the scope of the work; the client (if not upper-level management) changed the scope of the work; this isn’t to say that you should always tell customers “no.” If you do that, they’ll feel their concerns are not being addressed. Before you commit to something, perform due diligence and analyze the pros and cons of your decision.16. Bonding between Project Team MembersIt is the prime responsibility of project managers to unite the team members to achieve a common goal. The stages a team generally goes through are: forming, storming, norming, performing and adjourning. As a project manager, a good understanding of these stages would help in guiding a team from infancy to maturity which creates needed bonding.Things can easily go from good to bad very quickly if there is no unity between your team members. Consider a scenario in which all team members are moving in different directions. Could you expect a positive result to come out of this situation? There could be many reasons from personality differences to conflicting interests. All of them contribute towards taking you one step closer to project failure.17. Unrealistic ExpectationsAt the beginning of a project, it’s important to set realistic expectations for every member or stakeholders who are a part of the project. If the project kicks off without setting goals for individual team members, they are most likely to lose clarity and focus somewhere in the middle. Project managers must have one on one session with individual team members and help them understand their role in the project. If goals are set before the project is in full swing, the members would have a roadmap to follow that prevents them from derailing the project.18. Talking Through ProblemsCondensing bad news internally for long enough will only seed the explosion later on. It’s is fine to do for a limited period, but you will need to take some time to pull it out, examine it, feel it, and study it so you can find a way to re-channel it, or transmute it into another kind of energy. Quite often we face the dilemma of whether or not to deliver bad news to stakeholders. And too often we forget this truth: Clients have a vested interest in the success of the project. They have every right to know any development impacting the outcome of the initiative. You will end up having this heavy thing on your chest that will never move. You will never understand what it is about. The problem is that we believe that sharing problems will make us weak, and that stakeholders will start to judge us for our short-comings. Maybe they do. But stakeholders having higher interest who genuinely care about project and you very well know these people, will come out and help. Sharing helps you feel less burdened, because you now have less things on your mind. This will also allow you more space to put new thoughts, planning things better.19. Guesstimates – EffortsA “guess estimate,” also referred to as a “gut feel,” is based on personal intuition and past experience. But even the most strongly held conviction could be faulty. An inaccurate estimate can leave a project team slogging day and night to meet a deadline. The project might finally be delivered on time-but with a huge effort overrun. If time is pressing, use Function Point technique, Function Points are units of measure for functional size as defined within the IFPUG Functional Size Measurement (FSM) Method and it is the major global functional sizing methodology. Project Manager is responsible for accurate and re-estimation post sales hand over. If efforts guesstimated or not correctly estimated with appropriate tool then it definitely impacts one of all three critical project parameters- Cost, Scope, schedule.20. Avoiding Code ReviewsAssuming that testing will catch bugs or that defects are fixed faster when you know where code is breaking. You’ll only end up increasing the risk of schedule slippage as the inflow of defects rises during testing and the turnaround time for code fixes increases. Code review helps produce a stable, quality deliverable. Its focus is not only to catch code defects but also to look at critical dimensions that may not get caught during testing, such as code optimization and requirement coverage.21. Skipping PrototypingDefects can result from a misunderstanding of requirements and a misinterpretation of stated requirements. Even if requirements are well-documented, they must be validated for correct understanding. Only by a visual walkthrough can users spot the differences in what they expect and what’s being built. Feedback must be planned at various stages throughout a project to reduce risks. These feedback loops will help you spot gaps early and provide enough time for correction. A sketch, wireframe, mockup, and prototype are all unique ways to visually display the requirements of your project with varying levels of detail. Understanding that level of polished output each of these present will keep expectations aligned and communication clear between all the stakeholders.ConclusionThere could be many different, seemingly independent causes of project failure. However, it becomes clear that many of these causes are actually linked to project managers (which may differ project to project) and their way of execution. Past failure should not discourage project managers from future efforts. Past examples of IT project failures gives us the opportunity to point to the relevant lessons that can be derived from recognizing areas where IT projects is more likely to fail.Changing the project’s scope not only affects cost, but it also affects schedules and resource allocation. One way to overcome to all causes is that the various stakeholders and project team of the project should be included in a very thorough planning process, thereby maximizing the input from the various vested interests and broadening the understanding of the project manager and team members resulting in success rather than failure. An improvement in success rate of IT projects is possible by putting significantly more focus on general-management activities. With accurate planning, defined goals, clear assignments and effective communication, proactive managers can overcome those odds to master, even the most challenging project and also required support of leadership team which can help project managers to complete more projects on time, within the allocated budget and with expected benefits/outcomes.
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<title>An Inside Look at the Importance of a Smile in Sales</title>
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<pubDate>Tue, 18 Oct 2022 06:26:13 +0000</pubDate>
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<description><![CDATA[If you’re in sales, then you’ve probably heard all sorts of advice, from “don’t oversell” to “focus on solving problems.” However, one of the best pieces of advice that many forget is to smile! After all, your smile is one of the first features people notice about you, and it plays an essential role in [...]]]></description>
<content:encoded><![CDATA[If you’re in sales, then you’ve probably heard all sorts of advice, from “don’t oversell” to “focus on solving problems.” However, one of the best pieces of advice that many forget is to smile! After all, your smile is one of the first features people notice about you, and it plays an essential role in the first impression you make. Keep reading to learn all about the importance of a smile in sales (as well as how cosmetic dentistry can help!).
Smile: Your Sale Depends on It!
Knowing your product and knowing your audience are key in sales. However, you don’t get far if your client doesn’t trust you or believe you. That’s why it’s so important to make a good first impression! Here are a few ways a smile can help:
• Smiling is more powerful than you might think – One study found that smiling has the same effect on our brain as $25,000 in cash!
• Smiling communicates your state of mind – Smiling is a non-verbal cue that you are happy to be where you are, that you are confident in your product, and that you are ready and willing to help.
• Smiling creates a ripple effect of positivity – Have you ever seen a friend yawn and done the same? Or seen someone take a sip of water and immediately realized you’re thirsty? Thanks to the mirroring neurons in our brains, we naturally mimic the behavior of those around us.
But What If You Don’t Like Your Smile?
If you don’t like your smile, don’t worry – that’s where cosmetic dentistry comes in. Whether you’re struggling with misaligned, misshapen, cracked, or otherwise imperfect teeth, your smile goals aren’t out of reach. The first step? Scheduling an appointment with a skilled cosmetic dentist. For both my father and myself, providing high-quality, personalized, and judgment-free dentistry is a passion. There’s truly nothing better than seeing someone walk out of our office with a dazzling, confident smile! So, don’t wait to make your dream smile a reality – it could make all of the difference when it comes to your personal and professional life!
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