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  14. <itunes:summary><![CDATA[Whether you are just launching a career in professional organizing and productivity or you’re a seasoned veteran — The Stand Out Podcast Series from the National Association of Organizing & Productivity Professionals (NAPO) will teach you how to make the most of the Organizing and Productivity Industry. Host Sarah Karakaian interviews business experts and successful professionals in the productivity and organizing world. 732146]]></itunes:summary>
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  41. <title>Unlocking Generational Codes with Anna Liotta (EP.46)</title>
  42. <itunes:title>Unlocking Generational Codes with Anna Liotta</itunes:title>
  43. <pubDate>Wed, 20 Nov 2019 10:30:00 +0000</pubDate>
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  47. <description><![CDATA[<p>We talk about Anna's upbringing and how this connects to her work now and from there we start to look at the characteristics of each generation and how they are connected through families and organizations. Anna shares some of the defining attributes and recognizable features of each generation and how picking up on these cues can help us with clients. We also discuss complex spaces that might serve many different needs and expectations, misunderstandings and landmines with inter-generational communication and some of the trends we see in today's landscape.</p>]]></description>
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  59. <title>Insights into the Mexican Organizing Industry with Nacho Eguiarte (EP.45)</title>
  60. <itunes:title>Insights into the Mexican Organizing Industry with Nacho Eguiarte</itunes:title>
  61. <pubDate>Wed, 06 Nov 2019 10:30:00 +0000</pubDate>
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  77. <title>Structures to Succeed for Clients with ADHD, with Cindy Jobs (EP.44)</title>
  78. <itunes:title>Structures to Succeed for Clients with ADHD, with Cindy Jobs</itunes:title>
  79. <pubDate>Wed, 23 Oct 2019 09:30:00 +0000</pubDate>
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  95. <title>The Senior Niche with Jocelyn Kenner (EP.43)</title>
  96. <itunes:title>The Senior Niche with Jocelyn Kenner</itunes:title>
  97. <pubDate>Wed, 09 Oct 2019 09:30:00 +0000</pubDate>
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  101. <description><![CDATA[<p>In today’s episode, we are joined by Jocelyn Kenner to talk about working with seniors and downsizing. There is not as much information on organizing for seniors as there is for other markets, so it is important to do research and understand the ways that senior clients are different from others. Jocelyn shares some of the challenges she has faced working with seniors and how she has to had to shift her thinking slightly to still achieve success.</p>]]></description>
  102. <content:encoded><![CDATA[<p>In today’s episode, we are joined by Jocelyn Kenner to talk about working with seniors and downsizing. There is not as much information on organizing for seniors as there is for other markets, so it is important to do research and understand the ways that senior clients are different from others. Jocelyn shares some of the challenges she has faced working with seniors and how she has to had to shift her thinking slightly to still achieve success.</p>]]></content:encoded>
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  113. <title>Why Social Media Is A Non-Negotiable for Organizers with James Lott Jr. (EP.42)</title>
  114. <itunes:title>Why Social Media Is A Non-Negotiable for Organizers with James Lott Jr.</itunes:title>
  115. <pubDate>Wed, 25 Sep 2019 09:30:00 +0000</pubDate>
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  131. <title>How to Prepare for Disasters with Lisa Witzleben  (EP.41)</title>
  132. <itunes:title>How to Prepare for Disasters with Lisa Witzleben</itunes:title>
  133. <pubDate>Wed, 04 Sep 2019 09:30:00 +0000</pubDate>
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  138. <content:encoded><![CDATA[<p class="Default" style="line-height: 120%;">On this episode, we chat with disaster preparedness expert, Lisa Witzleben of Unclutter Me, who highlights the seven basic steps to be 100% prepared for almost anything that can come our way, including having cash available, keeping the most important documentation in a safe spot and making sure that you are able to take care of your pets should you need to vacate your home.</p>]]></content:encoded>
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  143. <itunes:subtitle><![CDATA[On this episode, we chat with disaster preparedness expert, Lisa Witzleben of Unclutter Me, who highlights the seven basic steps to be 100% prepared for almost anything that can come our way, including having cash available, keeping the most important...]]></itunes:subtitle>
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  149. <title>Core Values by Which to Live and Breathe with Jaime Taets (EP:40)</title>
  150. <itunes:title>Core Values by Which to Live and Breathe with Jaime Taets</itunes:title>
  151. <pubDate>Wed, 28 Aug 2019 09:30:00 +0000</pubDate>
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  155. <description><![CDATA[<p>Jaime shares with why larger goals need to be broken up into smaller actionable steps and she gives a ton of advice about outsourcing, hiring the right contractors and building both the strategy and culture of your organization.</p>]]></description>
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  167. <title>Leaning into Life Mindfully with Theresa Rose (EP.39)</title>
  168. <itunes:title>Leaning into Life Mindfully with Theresa Rose</itunes:title>
  169. <pubDate>Wed, 07 Aug 2019 09:30:00 +0000</pubDate>
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  173. <description><![CDATA[<p class="Default" style="line-height: 120%;">On today’s episode, we are joined by Theresa Rose for an engaging conversation on mindfulness practice both professionally and personally. She shares with us her journey from corporate America to where she is now, combining speaking and mindfulness practices. </p>]]></description>
  174. <content:encoded><![CDATA[<p class="Default" style="line-height: 120%;">On today’s episode, we are joined by Theresa Rose for an engaging conversation on mindfulness practice both professionally and personally. She shares with us her journey from corporate America to where she is now, combining speaking and mindfulness practices. </p>]]></content:encoded>
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  185. <title>Finding Your Niche in Technology and Digital Organizing, with Jennifer Stewart (EP.38)</title>
  186. <itunes:title>Finding Your Niche in Technology and Digital Organizing with Jennifer Stewart</itunes:title>
  187. <pubDate>Wed, 10 Jul 2019 09:30:00 +0000</pubDate>
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  191. <description><![CDATA[<p>Joining us today on Stand Out is Jennifer Stewart. who has been empowering her clients to understand their computers and technology tools since 2011. Jennifer shares her own journey transitioning from a corporate job to becoming an organizer and the process she went through to discover exactly which area she wanted to focus on. She also tells us more generally what a digital organizer does, why there is so much potential in this industry and practical tips for keeping up to date with the latest technology.</p>]]></description>
  192. <content:encoded><![CDATA[<p>Joining us today on Stand Out is Jennifer Stewart. who has been empowering her clients to understand their computers and technology tools since 2011. Jennifer shares her own journey transitioning from a corporate job to becoming an organizer and the process she went through to discover exactly which area she wanted to focus on. She also tells us more generally what a digital organizer does, why there is so much potential in this industry and practical tips for keeping up to date with the latest technology.</p>]]></content:encoded>
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  203. <title>Becoming a KonMari Certified Entrepreneur with Michele Vig (EP.37)</title>
  204. <itunes:title>Becoming a KonMari Certified Entrepreneur with Michele Vig</itunes:title>
  205. <pubDate>Wed, 26 Jun 2019 09:30:00 +0000</pubDate>
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  209. <description><![CDATA[<p>Our guest on today’s show is entrepreneur and official KonMari certified consultant, Michele Vig. In 2017, Michele decided to lead her life with her heart rather than her head and left corporate America to start her own company, Neat Little Nest. Today, we learn more about Michele’s entrepreneurial journey; why she decided to become a KonMari consultant, what that has meant for her business, and how you can become one too.</p>]]></description>
  210. <content:encoded><![CDATA[<p>Our guest on today’s show is entrepreneur and official KonMari certified consultant, Michele Vig. In 2017, Michele decided to lead her life with her heart rather than her head and left corporate America to start her own company, Neat Little Nest. Today, we learn more about Michele’s entrepreneurial journey; why she decided to become a KonMari consultant, what that has meant for her business, and how you can become one too.</p>]]></content:encoded>
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  221. <title>Multiple Revenue Streams from Your Productivity Business with Anne Blumer (EP.36)</title>
  222. <itunes:title>Multiple Revenue Streams from Your Productivity Business with Anne Blumer</itunes:title>
  223. <pubDate>Wed, 12 Jun 2019 09:30:00 +0000</pubDate>
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  227. <description><![CDATA[<p>Anne Blumer, founder of Solutions for You, speaker, author and CPO, is here today to talk to us about leveraging your work in organizing and productivity into multiple revenue streams and how this can help your business in so many ways.</p>]]></description>
  228. <content:encoded><![CDATA[<p>Anne Blumer, founder of Solutions for You, speaker, author and CPO, is here today to talk to us about leveraging your work in organizing and productivity into multiple revenue streams and how this can help your business in so many ways.</p>]]></content:encoded>
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  239. <title>Living Intentionally: Debunking the Myths of Minimalism with Aimee Olson (EP.35)</title>
  240. <itunes:title>Living Intentionally: Debunking the Myths of Minimalism with Aimee Olson</itunes:title>
  241. <pubDate>Wed, 29 May 2019 09:30:00 +0000</pubDate>
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  245. <description><![CDATA[<p>Sara is joined by professional productivity and organizing coach, Aimee Olson to talk about minimalism.</p>]]></description>
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  257. <title>Outer Order That Works for You, with Gretchen Rubin (EP.34)</title>
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  259. <pubDate>Wed, 15 May 2019 09:30:00 +0000</pubDate>
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  263. <description><![CDATA[<p>Bestselling author Gretchen Rubin gets our collective mission to help people clear clutter, be more productive and live happier lives, so she’s the ultimate guest.</p>]]></description>
  264. <content:encoded><![CDATA[<p>Bestselling author Gretchen Rubin gets our collective mission to help people clear clutter, be more productive and live happier lives, so she’s the ultimate guest.</p>]]></content:encoded>
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  269. <itunes:subtitle><![CDATA[Bestselling author Gretchen Rubin gets our collective mission to help people clear clutter, be more productive and live happier lives, so she’s the ultimate guest.]]></itunes:subtitle>
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  274. <item>
  275. <title>Smalls Steps for Big Change with Michelle Prince (EP.33)</title>
  276. <itunes:title>Smalls Steps for Big Change with Michelle Prince</itunes:title>
  277. <pubDate>Wed, 01 May 2019 09:30:00 +0000</pubDate>
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  281. <description><![CDATA[<p>On today’s episode, we are joined by Michelle Prince, author of bestselling book, <em>Winning in Life Now,</em> renowned motivational speaker, and owner of a publishing company which helps authors get the kickstart they need to be able to tell their story. She shares with us her journey and how the path to get where you want to be may not always be straight, but if you walk on it with intent and purpose, you will reach where you were meant to.</p>]]></description>
  282. <content:encoded><![CDATA[<p>On today’s episode, we are joined by Michelle Prince, author of bestselling book, <em>Winning in Life Now,</em> renowned motivational speaker, and owner of a publishing company which helps authors get the kickstart they need to be able to tell their story. She shares with us her journey and how the path to get where you want to be may not always be straight, but if you walk on it with intent and purpose, you will reach where you were meant to.</p>]]></content:encoded>
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  293. <title>Organize for Success with Emily Parks (EP.32)</title>
  294. <itunes:title>Organize for Success with Emily Parks</itunes:title>
  295. <pubDate>Wed, 17 Apr 2019 09:30:00 +0000</pubDate>
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  299. <description><![CDATA[<p>Today on Stand Out we welcome the inspiring Emily Parks, professional productivity and organizing tech consultant and the founder of Organize for Success. Emily shares her personal journey and how she got into the industry, joined NAPO, her public speaking gigs and the current services she offers clients.</p>]]></description>
  300. <content:encoded><![CDATA[<p>Today on Stand Out we welcome the inspiring Emily Parks, professional productivity and organizing tech consultant and the founder of Organize for Success. Emily shares her personal journey and how she got into the industry, joined NAPO, her public speaking gigs and the current services she offers clients.</p>]]></content:encoded>
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  305. <itunes:subtitle><![CDATA[Today on Stand Out we welcome the inspiring Emily Parks, professional productivity and organizing tech consultant and the founder of Organize for Success. Emily shares her personal journey and how she got into the industry, joined NAPO, her public...]]></itunes:subtitle>
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  310. <item>
  311. <title>Niching Down to Your Ordinary Super Power - with Brittany Dixon (EP.31)</title>
  312. <itunes:title>Niching Down to Your Ordinary Super Power with Brittany Dixon</itunes:title>
  313. <pubDate>Wed, 03 Apr 2019 09:30:00 +0000</pubDate>
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  317. <description><![CDATA[<p>In this episode, Brittany Dixon of Brittany and Co. tells us all about her ordinary super powers in the arts of simplifying, organizing and Trello.</p>]]></description>
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  323. <itunes:subtitle><![CDATA[In this episode, Brittany Dixon of Brittany and Co. tells us all about her ordinary super powers in the arts of simplifying, organizing and Trello.]]></itunes:subtitle>
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  328. <item>
  329. <title>Improving Productivity, Efficiency And Performance - with Brian Lassiter (EP.30)</title>
  330. <itunes:title>Improving Productivity, Efficiency And Performance with Brian Lassiter</itunes:title>
  331. <pubDate>Wed, 20 Mar 2019 09:30:00 +0000</pubDate>
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  335. <description><![CDATA[<p>In today's episode Brian Lassiter, President of Performance Excellence Network, talks about about helping businesses improve their processes and improve their productivity and efficiency.</p>]]></description>
  336. <content:encoded><![CDATA[<p>In today's episode Brian Lassiter, President of Performance Excellence Network, talks about about helping businesses improve their processes and improve their productivity and efficiency.</p>]]></content:encoded>
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  341. <itunes:subtitle><![CDATA[In today's episode Brian Lassiter, President of Performance Excellence Network, talks about about helping businesses improve their processes and improve their productivity and efficiency.]]></itunes:subtitle>
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  347. <title>Preparing for A Health Crisis - with Megan Spears (EP.29)</title>
  348. <itunes:title>Preparing for A Health Crisis with Megan Spears</itunes:title>
  349. <pubDate>Wed, 06 Mar 2019 10:30:00 +0000</pubDate>
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  353. <description><![CDATA[<p>On today’s episode we are joined Megan Spears of Disorder 2 Order and she is here to talk about the somewhat difficult topic of staying organized in a major health crisis.</p>]]></description>
  354. <content:encoded><![CDATA[<p>On today’s episode we are joined Megan Spears of Disorder 2 Order and she is here to talk about the somewhat difficult topic of staying organized in a major health crisis.</p>]]></content:encoded>
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  359. <itunes:subtitle><![CDATA[On today’s episode we are joined Megan Spears of Disorder 2 Order and she is here to talk about the somewhat difficult topic of staying organized in a major health crisis.]]></itunes:subtitle>
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  365. <title>The Coaching Perspective and The Client Perspective - with Laurie Malloy (EP.28)</title>
  366. <itunes:title>The Coaching Perspective and The Client Perspective with Laurie Malloy</itunes:title>
  367. <pubDate>Wed, 20 Feb 2019 10:30:00 +0000</pubDate>
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  371. <description><![CDATA[<p>Today we are welcoming Laurie Malloy, owner of Simple Spaces. She’s not only a professional organizer, relocation specialist, and home stager but she’s also an associate certified coach and provides coaching services to her clients both one-on-one and via group coaching.</p> <p>Learn more at <a href="https://www.napo.net/" target="_blank" rel="noopener">napo.net</a></p>]]></description>
  372. <content:encoded><![CDATA[<p>Today we are welcoming Laurie Malloy, owner of Simple Spaces. She’s not only a professional organizer, relocation specialist, and home stager but she’s also an associate certified coach and provides coaching services to her clients both one-on-one and via group coaching.</p> <p>Learn more at <a href="https://www.napo.net/" target="_blank" rel="noopener">napo.net</a></p>]]></content:encoded>
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  382. <item>
  383. <title>Finding Your Real Strengths - with Sandy A. Lane (EP.27)</title>
  384. <itunes:title>Finding Your Real Strengths with Sandy A. Lane</itunes:title>
  385. <pubDate>Wed, 06 Feb 2019 10:30:00 +0000</pubDate>
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  389. <description><![CDATA[<p>Today we are welcoming Sandy A. Lane to the show to talk to us about strengths coaching and maximizing your potential. She has a host of helpful tips and tricks to help you get started on your journey of growth!</p> <p>Learn more at <a href="https://www.napo.net/" target="_blank" rel="noopener">napo.net</a></p>]]></description>
  390. <content:encoded><![CDATA[<p>Today we are welcoming Sandy A. Lane to the show to talk to us about strengths coaching and maximizing your potential. She has a host of helpful tips and tricks to help you get started on your journey of growth!</p> <p>Learn more at <a href="https://www.napo.net/" target="_blank" rel="noopener">napo.net</a></p>]]></content:encoded>
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  395. <itunes:subtitle><![CDATA[Today we are welcoming Sandy A. Lane to the show to talk to us about strengths coaching and maximizing your potential. She has a host of helpful tips and tricks to help you get started on your journey of growth! Learn more at napo.net]]></itunes:subtitle>
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  401. <title>Breaking Out as a First Time Owner and Professional Organizer - with Mary Jo Contello (EP.26)</title>
  402. <itunes:title>Breaking Out as a First Time Owner and Professional Organizer with Mary Jo Contello</itunes:title>
  403. <pubDate>Wed, 23 Jan 2019 10:30:00 +0000</pubDate>
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  407. <description><![CDATA[<p>Today’s show we welcome newbie, Mary Jo Contello. After working in the corporate world for almost 20 years, MJ decided to leave an entire career behind to start her own business, Organized by MJ. In this episode, we really dissect MJ’s journey in her first years of being a professional organizer and recognizing that still being in those beginning stages is okay.</p> <p>Learn more at <a href="https://www.napo.net/" target="_blank" rel="noopener">napo.net</a></p> <p> </p> <p> </p>]]></description>
  408. <content:encoded><![CDATA[<p>Today’s show we welcome newbie, Mary Jo Contello. After working in the corporate world for almost 20 years, MJ decided to leave an entire career behind to start her own business, Organized by MJ. In this episode, we really dissect MJ’s journey in her first years of being a professional organizer and recognizing that still being in those beginning stages is okay.</p> <p>Learn more at <a href="https://www.napo.net/" target="_blank" rel="noopener">napo.net</a></p> <p> </p> <p> </p>]]></content:encoded>
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  419. <title>Episode 25: Preparing Your Business for Success - with Amy Vance</title>
  420. <itunes:title>How to Align Your Business for Success in the New Year with Amy Vance of Eco Modern Concierge</itunes:title>
  421. <pubDate>Wed, 09 Jan 2019 10:30:00 +0000</pubDate>
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  425. <description><![CDATA[<p>Today on the podcast we are chatting with Amy Vance of Eco Modern Concierge to see how this professional organizer is preparing for the new year and making adjustments to her business for continued success.</p> <p>Learn more at <a href="https://www.napo.net/" target="_blank" rel="noopener">napo.net</a></p>]]></description>
  426. <content:encoded><![CDATA[<p>Today on the podcast we are chatting with Amy Vance of Eco Modern Concierge to see how this professional organizer is preparing for the new year and making adjustments to her business for continued success.</p> <p>Learn more at <a href="https://www.napo.net/" target="_blank" rel="noopener">napo.net</a></p>]]></content:encoded>
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  431. <itunes:subtitle><![CDATA[Today on the podcast we are chatting with Amy Vance of Eco Modern Concierge to see how this professional organizer is preparing for the new year and making adjustments to her business for continued success. Learn more at napo.net]]></itunes:subtitle>
  432. <itunes:season>2</itunes:season>
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  437. <title>Episode 24: Problem Solving Straight to the Bank – with Jan Lehman</title>
  438. <itunes:title>Problem Solving Straight to the Bank with Jan Lehman</itunes:title>
  439. <pubDate>Sun, 23 Dec 2018 09:00:00 +0000</pubDate>
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  441. <link><![CDATA[https://napopodcast.com/podcasts/jan-lehman/]]></link>
  442. <itunes:image href="https://ssl-static.libsyn.com/p/assets/d/f/c/0/dfc0d522267025a7/Stand_Out_NAPO_Podcast_Logo.jpg" />
  443. <description><![CDATA[<p>Sometimes skills are invisible to their owners. It takes someone saying to us, “Wow! You’re really good at that,” before we realize that not everyone can do what we can do.</p> <p>In this episode of <em>Stand Out: Growing Your Organizing and Productivity Business</em>, host Sarah Karakaian talks with Jan Lehman. Jan found out early in her career that not everyone has the same level of problem-solving skills. She puts those skills to work and encourages others in the field of productivity consulting to embrace these skills and take them to the bank.</p> <p>Your ability to see where workflow can improve, the tools you have developed and learned to maximize your time and help clients maximize theirs – that amounts to some golden opportunities. In this episode, Jan shares her best ideas on growing a productivity consultancy.</p> <p>Jan is an executive coach, productivity consultant and speaker. She is the founder and CEO of CTC Productivity. CTC is a Twin Cities-based, woman-owned and operated business. With over 20 years of corporate consulting experience, Jan is not just an expert in the field of productivity, she personally understands the unique challenges of leading a busy professional life. With three young children and a company to run, Jan gets the importance of maintaining a work-life balance.</p> <p>The roots of Jan’s business acumen and people-first attitude can be traced back to her formal education. She earned a business degree in Operations and Systems Management with a minor in Psychology from Indiana University Kelley School of Business. CTC is the perfect forum for her to blend her people skills and productivity expertise.</p> <h3>What You Will Learn in this Episode:</h3> <ul> <li>Why the ROI for business productivity consultants is generally larger than the personal productivity side</li> <li>Why your problem-solving skills as a productivity specialist are so valuable</li> <li>How to look for and encourage employee skills and interests beyond the job description</li> <li>What you need to know to run a corporate productivity business</li> <li>How connecting with people in a NAPO special interest group (SIG) can get you asking and answering the right questions to solve problems and gain knowledge</li> <li>Why online communities like SIGs are such a great source of information, referrals and comradery</li> <li>How to capitalize on opportunities to advise on productivity challenges, as well as opportunities to implement changes for greater productivity</li> <li>Why productivity consultants are uniquely qualified to run their own businesses</li> </ul>]]></description>
  444. <content:encoded><![CDATA[<p>Sometimes skills are invisible to their owners. It takes someone saying to us, “Wow! You’re really good at that,” before we realize that not everyone can do what we can do.</p> <p>In this episode of <em>Stand Out: Growing Your Organizing and Productivity Business</em>, host Sarah Karakaian talks with Jan Lehman. Jan found out early in her career that not everyone has the same level of problem-solving skills. She puts those skills to work and encourages others in the field of productivity consulting to embrace these skills and take them to the bank.</p> <p>Your ability to see where workflow can improve, the tools you have developed and learned to maximize your time and help clients maximize theirs – that amounts to some golden opportunities. In this episode, Jan shares her best ideas on growing a productivity consultancy.</p> <p>Jan is an executive coach, productivity consultant and speaker. She is the founder and CEO of CTC Productivity. CTC is a Twin Cities-based, woman-owned and operated business. With over 20 years of corporate consulting experience, Jan is not just an expert in the field of productivity, she personally understands the unique challenges of leading a busy professional life. With three young children and a company to run, Jan gets the importance of maintaining a work-life balance.</p> <p>The roots of Jan’s business acumen and people-first attitude can be traced back to her formal education. She earned a business degree in Operations and Systems Management with a minor in Psychology from Indiana University Kelley School of Business. CTC is the perfect forum for her to blend her people skills and productivity expertise.</p> What You Will Learn in this Episode: <ul> <li>Why the ROI for business productivity consultants is generally larger than the personal productivity side</li> <li>Why your problem-solving skills as a productivity specialist are so valuable</li> <li>How to look for and encourage employee skills and interests beyond the job description</li> <li>What you need to know to run a corporate productivity business</li> <li>How connecting with people in a NAPO special interest group (SIG) can get you asking and answering the right questions to solve problems and gain knowledge</li> <li>Why online communities like SIGs are such a great source of information, referrals and comradery</li> <li>How to capitalize on opportunities to advise on productivity challenges, as well as opportunities to implement changes for greater productivity</li> <li>Why productivity consultants are uniquely qualified to run their own businesses</li> </ul>]]></content:encoded>
  445. <enclosure length="54649606" type="audio/mpeg" url="https://traffic.libsyn.com/secure/standoutpodcast/SOP_JanLehman_V01.mp3?dest-id=627750" />
  446. <itunes:duration>37:34</itunes:duration>
  447. <itunes:explicit>clean</itunes:explicit>
  448. <itunes:keywords />
  449. <itunes:subtitle><![CDATA[Sometimes skills are invisible to their owners. It takes someone saying to us, “Wow! You’re really good at that,” before we realize that not everyone can do what we can do. In this episode of Stand Out: Growing Your Organizing and...]]></itunes:subtitle>
  450. <itunes:summary>Jan Lehman is an executive coach, productivity consultant and speaker. She is the founder and CEO of CTC Productivity. CTC is a Twin Cities-based, woman-owned and operated business. With over 20 years of corporate consulting experience, Jan is not just an expert in the field of productivity, she personally understands the unique challenges of leading a busy professional life. </itunes:summary>
  451. <itunes:season>1</itunes:season>
  452. <itunes:episode>24</itunes:episode>
  453. <itunes:episodeType>full</itunes:episodeType>
  454. </item>
  455. <item>
  456. <title>Episode 23: Getting Paid as a Speaker</title>
  457. <itunes:title>Getting Paid as a Speaker with David Newman</itunes:title>
  458. <pubDate>Sun, 09 Dec 2018 09:00:00 +0000</pubDate>
  459. <guid isPermaLink="false"><![CDATA[f693c0f01a2e4a29b16f0af4919434a3]]></guid>
  460. <link><![CDATA[https://napopodcast.com/podcasts/david-newman/]]></link>
  461. <itunes:image href="https://ssl-static.libsyn.com/p/assets/d/f/c/0/dfc0d522267025a7/Stand_Out_NAPO_Podcast_Logo.jpg" />
  462. <description><![CDATA[<p>Every day, we are gaining more expertise as organizers and productivity specialists. And we would not be in this business if we didn’t have a passion for it. Well, that’s all you need to add a whole new revenue stream into your business! That’s right, you could become a paid public speaker. That idea might be a little scary for some of us, but it doesn’t have to be.</p> <p>On this episode of <em>Stand Out</em>, Sarah talks with guest David Newman about tons of marketing tips, and then they get down to the business of public speaking; how to get started, what to charge, how to stay sharp as a speaker. So if the idea of adding thousands of dollars to your monthly revenue sounds interesting, check out this episode.</p> <p>David Newman is the author of the Amazon #1 bestseller <em>Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits and Crush Your Competition</em>.</p> <p>David works with executives and entrepreneurs who want to position themselves as thought-leaders and generate MORE leads, BETTER prospects and BIGGER sales.</p> <p>David’s background overlaps three key areas. First, David has worked inside organizations as the client; he has also worked as a speaker and consultant himself for Fortune 500 companies; and finally, he’s helped over 500 speakers, authors, consultants, and experts raise their game and deliver their highest value.</p> <h3>What You Will Learn in this Episode:</h3> <ul> <li>The difference between lead generating and paid speaking</li> <li>How to really hit your targets with the equation: price x quantity = total</li> <li>Why you can’t let a client’s budget dictate your fee</li> <li>The dynamic speaker compared with the magnetic speaker</li> <li>The art of “one-to-many” prospecting</li> <li>How to find speaking gigs</li> <li>The key question that turns speaking into clients</li> <li>How to price yourself as a professional speaker, not an amateur</li> <li>How to make it simple for people to know that you are a speaker</li> <li>Why participating in your Toastmasters chapter is like going to the gym</li> </ul>]]></description>
  463. <content:encoded><![CDATA[<p>Every day, we are gaining more expertise as organizers and productivity specialists. And we would not be in this business if we didn’t have a passion for it. Well, that’s all you need to add a whole new revenue stream into your business! That’s right, you could become a paid public speaker. That idea might be a little scary for some of us, but it doesn’t have to be.</p> <p>On this episode of <em>Stand Out</em>, Sarah talks with guest David Newman about tons of marketing tips, and then they get down to the business of public speaking; how to get started, what to charge, how to stay sharp as a speaker. So if the idea of adding thousands of dollars to your monthly revenue sounds interesting, check out this episode.</p> <p>David Newman is the author of the Amazon #1 bestseller <em>Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits and Crush Your Competition</em>.</p> <p>David works with executives and entrepreneurs who want to position themselves as thought-leaders and generate MORE leads, BETTER prospects and BIGGER sales.</p> <p>David’s background overlaps three key areas. First, David has worked inside organizations as the client; he has also worked as a speaker and consultant himself for Fortune 500 companies; and finally, he’s helped over 500 speakers, authors, consultants, and experts raise their game and deliver their highest value.</p> What You Will Learn in this Episode: <ul> <li>The difference between lead generating and paid speaking</li> <li>How to really hit your targets with the equation: price x quantity = total</li> <li>Why you can’t let a client’s budget dictate your fee</li> <li>The dynamic speaker compared with the magnetic speaker</li> <li>The art of “one-to-many” prospecting</li> <li>How to find speaking gigs</li> <li>The key question that turns speaking into clients</li> <li>How to price yourself as a professional speaker, not an amateur</li> <li>How to make it simple for people to know that you are a speaker</li> <li>Why participating in your Toastmasters chapter is like going to the gym</li> </ul>]]></content:encoded>
  464. <enclosure length="70179855" type="audio/mpeg" url="https://traffic.libsyn.com/secure/standoutpodcast/SOP_DavidNewman_V01.mp3?dest-id=627750" />
  465. <itunes:duration>48:21</itunes:duration>
  466. <itunes:explicit>clean</itunes:explicit>
  467. <itunes:keywords />
  468. <itunes:subtitle><![CDATA[Every day, we are gaining more expertise as organizers and productivity specialists. And we would not be in this business if we didn’t have a passion for it. Well, that’s all you need to add a whole new revenue stream into your business! That’s...]]></itunes:subtitle>
  469. <itunes:summary>David Newman is the author of the Amazon #1 bestseller Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits and Crush Your Competition.</itunes:summary>
  470. <itunes:season>1</itunes:season>
  471. <itunes:episode>23</itunes:episode>
  472. <itunes:episodeType>full</itunes:episodeType>
  473. </item>
  474. <item>
  475. <title>Episode 22: Aligning Your Time and Your Priorities - with Amy Tokos</title>
  476. <itunes:title>Aligning Your Time and Your Priorities with Amy Tokos</itunes:title>
  477. <pubDate>Sun, 25 Nov 2018 09:00:00 +0000</pubDate>
  478. <guid isPermaLink="false"><![CDATA[74d0d502e9ef4647bf8882dd46eca7ae]]></guid>
  479. <link><![CDATA[https://napopodcast.com/podcasts/amy-tokos/]]></link>
  480. <itunes:image href="https://ssl-static.libsyn.com/p/assets/d/f/c/0/dfc0d522267025a7/Stand_Out_NAPO_Podcast_Logo.jpg" />
  481. <description><![CDATA[<p>Time is one of those resources that you can’t get back once you use it. Helping our clients with productivity is great, but what about our own productivity? Running a business can feel like running in circles sometimes.</p> <p>On our 22nd episode of <em>Stand Out: Growing Your Organizing and Productivity Business</em>, host Sarah Karakaian talks with guest Amy Tokos. Amy has a background in Lean Engineering, which she has translated very nicely into helping people lead what she calls “lean living” – which is not a diet plan! It does take into account the preciousness of time in all that we do.</p> <p>Amy Tokos is the owner of <a href= "http://freshlyorganized.com/" target="_blank" rel= "noopener">Freshly Organized</a>. Her mission is to help others make their lives more streamlined and organized. Amy’s background is in engineering. Her work focused on making manufacturing processes simpler and more efficient, also known as lean manufacturing.</p> <p>Her lean thinking maximizes time and space. Because of this background and her passion for time management, Amy helps clients be more strategic instead of reactive. She believes in time blocking. She’s also a fan of focus, not multitasking.</p> <p><img class="alignnone size-full wp-image-185" src= "https://napopodcast.com/wp-content/uploads/2018/11/napo6044-FB-AmyTokos1.jpg" sizes="(max-width: 1024px) 100vw, 1024px" srcset= "https://napopodcast.com/wp-content/uploads/2018/11/napo6044-FB-AmyTokos1.jpg 1024w, https://napopodcast.com/wp-content/uploads/2018/11/napo6044-FB-AmyTokos1-300x150.jpg 300w, https://napopodcast.com/wp-content/uploads/2018/11/napo6044-FB-AmyTokos1-768x384.jpg 768w" alt="" width="1024" height="512" /></p> <p><img class="alignnone size-full wp-image-184" src= "https://napopodcast.com/wp-content/uploads/2018/11/napo6044-FB-AmyTokos2.jpg" sizes="(max-width: 1024px) 100vw, 1024px" srcset= "https://napopodcast.com/wp-content/uploads/2018/11/napo6044-FB-AmyTokos2.jpg 1024w, https://napopodcast.com/wp-content/uploads/2018/11/napo6044-FB-AmyTokos2-300x150.jpg 300w, https://napopodcast.com/wp-content/uploads/2018/11/napo6044-FB-AmyTokos2-768x384.jpg 768w" alt="" width="1024" height="512" /></p> <h3>What You Will Learn in this Episode:</h3> <ul> <li>Aligning your work with your values, lifestyle, and priorities</li> <li>Strategic decision-making around time management</li> <li>The wide variety of resources available to better understand productivity</li> <li>The value of family meetings</li> <li>Understanding your monetary value as an expert, and billing accordingly.</li> <li>Time blocking dos and don’ts – and permission to make exceptions</li> <li>The power of connecting with influencers as word-of-mouth endorsement of your work</li> <li>Learning to say “yes” or “no” based on your priorities and the money or time ROI</li> <li>How to monitor the time you spend on technology</li> </ul>]]></description>
  482. <content:encoded><![CDATA[<p>Time is one of those resources that you can’t get back once you use it. Helping our clients with productivity is great, but what about our own productivity? Running a business can feel like running in circles sometimes.</p> <p>On our 22nd episode of <em>Stand Out: Growing Your Organizing and Productivity Business</em>, host Sarah Karakaian talks with guest Amy Tokos. Amy has a background in Lean Engineering, which she has translated very nicely into helping people lead what she calls “lean living” – which is not a diet plan! It does take into account the preciousness of time in all that we do.</p> <p>Amy Tokos is the owner of <a href= "http://freshlyorganized.com/" target="_blank" rel= "noopener">Freshly Organized</a>. Her mission is to help others make their lives more streamlined and organized. Amy’s background is in engineering. Her work focused on making manufacturing processes simpler and more efficient, also known as lean manufacturing.</p> <p>Her lean thinking maximizes time and space. Because of this background and her passion for time management, Amy helps clients be more strategic instead of reactive. She believes in time blocking. She’s also a fan of focus, not multitasking.</p> <p></p> <p></p> What You Will Learn in this Episode: <ul> <li>Aligning your work with your values, lifestyle, and priorities</li> <li>Strategic decision-making around time management</li> <li>The wide variety of resources available to better understand productivity</li> <li>The value of family meetings</li> <li>Understanding your monetary value as an expert, and billing accordingly.</li> <li>Time blocking dos and don’ts – and permission to make exceptions</li> <li>The power of connecting with influencers as word-of-mouth endorsement of your work</li> <li>Learning to say “yes” or “no” based on your priorities and the money or time ROI</li> <li>How to monitor the time you spend on technology</li> </ul>]]></content:encoded>
  483. <enclosure length="76562896" type="audio/mpeg" url="https://traffic.libsyn.com/secure/standoutpodcast/SOP_AmyTokos_V01.mp3?dest-id=627750" />
  484. <itunes:duration>52:47</itunes:duration>
  485. <itunes:explicit>clean</itunes:explicit>
  486. <itunes:keywords />
  487. <itunes:subtitle><![CDATA[Time is one of those resources that you can’t get back once you use it. Helping our clients with productivity is great, but what about our own productivity? Running a business can feel like running in circles sometimes. On our 22nd episode...]]></itunes:subtitle>
  488. <itunes:summary>Amy Tokos is the owner of Freshly Organized. Her mission is to help others make their lives more streamlined and organized. Amy’s background is in engineering. Her work focused on making manufacturing processes simpler and more efficient, also known as lean manufacturing.</itunes:summary>
  489. <itunes:season>1</itunes:season>
  490. <itunes:episode>22</itunes:episode>
  491. <itunes:episodeType>full</itunes:episodeType>
  492. </item>
  493. <item>
  494. <title>Episode 21: Creating Good Content that Gets Found – with Brittany Bailey</title>
  495. <itunes:title>Creating Good Content that Gets Found with Brittany Bailey</itunes:title>
  496. <pubDate>Sun, 11 Nov 2018 09:00:00 +0000</pubDate>
  497. <guid isPermaLink="false"><![CDATA[1d3f0d0a3ed84ed4964e01b2fbb7afb3]]></guid>
  498. <link><![CDATA[https://napopodcast.com/podcasts/brittany-bailey/]]></link>
  499. <itunes:image href="https://ssl-static.libsyn.com/p/assets/d/f/c/0/dfc0d522267025a7/Stand_Out_NAPO_Podcast_Logo.jpg" />
  500. <description><![CDATA[<p>You know you are an expert organizer or productivity specialist, but does the world know? Blogging in 2018 is still a great way to tell people who you are, how you can help, and your unique point of view as an expert. Maybe you started a blog a few years ago and have let it slide down the priority list. Maybe you’ve been thinking about it and just don’t know how to get started.</p> <p>On this episode, Sarah talks with Brittany Bailey of <a href= "https://www.prettyhandygirl.com/" target="_blank" rel= "noopener">prettyhandygirl.com</a> about how to start and maintain a blog or any content creation platform. Brittany started blogging nearly 10 years ago, and has built up a great reputation in the DIY space. She specializes in “how-to” posts that walk people step-by-step through simple to complex home improvement project. She does all of this with the message (about blogging and DIY) “You can do it!”</p> <p>Brittany is a licensed general contractor, artist, graphic designer, web designer, photographer and lover of doing everything herself.</p> <p>Through her renovation projects, blogging, and social media posts, Brittany is all about breaking down the stereotype that women aren’t handy.</p> <p><img class="alignnone size-full wp-image-177" src= "https://napopodcast.com/wp-content/uploads/2018/10/napo6044-FB-BrittanyBailey1.jpg" sizes="(max-width: 1024px) 100vw, 1024px" srcset= "https://napopodcast.com/wp-content/uploads/2018/10/napo6044-FB-BrittanyBailey1.jpg 1024w, https://napopodcast.com/wp-content/uploads/2018/10/napo6044-FB-BrittanyBailey1-300x150.jpg 300w, https://napopodcast.com/wp-content/uploads/2018/10/napo6044-FB-BrittanyBailey1-768x384.jpg 768w" alt="" width="1024" height="512" /></p> <p><img class="alignnone size-full wp-image-178" src= "https://napopodcast.com/wp-content/uploads/2018/10/napo6044-FB-BrittanyBailey2.jpg" sizes="(max-width: 1024px) 100vw, 1024px" srcset= "https://napopodcast.com/wp-content/uploads/2018/10/napo6044-FB-BrittanyBailey2.jpg 1024w, https://napopodcast.com/wp-content/uploads/2018/10/napo6044-FB-BrittanyBailey2-300x150.jpg 300w, https://napopodcast.com/wp-content/uploads/2018/10/napo6044-FB-BrittanyBailey2-768x384.jpg 768w" alt="" width="1024" height="512" /></p> <h3>What You Will Learn in this Episode:</h3> <ul> <li>Understanding simple publishing tools like WordPress</li> <li>When to hire someone to help with your content</li> <li>How to become a contributor or add contributors to your blog</li> <li>Using Pinterest to your best advantage</li> <li>Setting up a content calendar</li> <li>Why there is plenty of room for more content</li> <li>How and why to treat your content creation like a business</li> <li>How to be confident in your POV even as you are starting out</li> </ul>]]></description>
  501. <content:encoded><![CDATA[<p>You know you are an expert organizer or productivity specialist, but does the world know? Blogging in 2018 is still a great way to tell people who you are, how you can help, and your unique point of view as an expert. Maybe you started a blog a few years ago and have let it slide down the priority list. Maybe you’ve been thinking about it and just don’t know how to get started.</p> <p>On this episode, Sarah talks with Brittany Bailey of <a href= "https://www.prettyhandygirl.com/" target="_blank" rel= "noopener">prettyhandygirl.com</a> about how to start and maintain a blog or any content creation platform. Brittany started blogging nearly 10 years ago, and has built up a great reputation in the DIY space. She specializes in “how-to” posts that walk people step-by-step through simple to complex home improvement project. She does all of this with the message (about blogging and DIY) “You can do it!”</p> <p>Brittany is a licensed general contractor, artist, graphic designer, web designer, photographer and lover of doing everything herself.</p> <p>Through her renovation projects, blogging, and social media posts, Brittany is all about breaking down the stereotype that women aren’t handy.</p> <p></p> <p></p> What You Will Learn in this Episode: <ul> <li>Understanding simple publishing tools like WordPress</li> <li>When to hire someone to help with your content</li> <li>How to become a contributor or add contributors to your blog</li> <li>Using Pinterest to your best advantage</li> <li>Setting up a content calendar</li> <li>Why there is plenty of room for more content</li> <li>How and why to treat your content creation like a business</li> <li>How to be confident in your POV even as you are starting out</li> </ul>]]></content:encoded>
  502. <enclosure length="70315890" type="audio/mpeg" url="https://traffic.libsyn.com/secure/standoutpodcast/SOP_BrittanyBailey_V01.mp3?dest-id=627750" />
  503. <itunes:duration>48:27</itunes:duration>
  504. <itunes:explicit>clean</itunes:explicit>
  505. <itunes:keywords />
  506. <itunes:subtitle><![CDATA[You know you are an expert organizer or productivity specialist, but does the world know? Blogging in 2018 is still a great way to tell people who you are, how you can help, and your unique point of view as an expert. Maybe you started a blog a few...]]></itunes:subtitle>
  507. <itunes:summary>On this episode, Sarah talks with Brittany Bailey of prettyhandygirl.com about how to start and maintain a blog or any content creation platform. Brittany started blogging nearly 10 years ago, and has built up a great reputation in the DIY space. She specializes in “how-to” posts that walk people step-by-step through simple to complex home improvement project. She does all of this with the message (about blogging and DIY) “You can do it!”</itunes:summary>
  508. <itunes:season>1</itunes:season>
  509. <itunes:episode>21</itunes:episode>
  510. <itunes:episodeType>full</itunes:episodeType>
  511. </item>
  512. <item>
  513. <title>Episode 20: What are You Going to Do about That? Solving Problems and Playing to Your Strengths, with Standolyn Robertson</title>
  514. <itunes:title>Solving Problems and Playing to Your Strengths with Standolyn Robertson</itunes:title>
  515. <pubDate>Sun, 21 Oct 2018 08:00:00 +0000</pubDate>
  516. <guid isPermaLink="false"><![CDATA[61f1737e420449b8bd3638fbb7f7cc55]]></guid>
  517. <link><![CDATA[https://napopodcast.com/podcasts/standolyn-robertson/]]></link>
  518. <itunes:image href="https://ssl-static.libsyn.com/p/assets/d/f/c/0/dfc0d522267025a7/Stand_Out_NAPO_Podcast_Logo.jpg" />
  519. <description><![CDATA[<p>There is no one way to be a productivity and organization professional. The opportunities and potential niche markets in the field are vast. Standolyn Robertson has found her niche in residential organizing. Funny and engaging, she shares in our 20th podcast episode of <em>Stand Out</em> how education, certification as a CPO®, volunteering and connecting with peers has been invaluable in helping her find her way, and encouraging others to find their unique fit.</p> <p>Standolyn Robertson is an organizing expert, speaker and writer. She founded her business, Things in Place in the year 2000. She has been featured in the New York Times, The Wall Street Journal, Women's Day, USA Today, the Boston Globe, CBS, Boston, NPR, and the Emmy-nominated show, Hoarders.</p> <p><img class="alignnone size-full wp-image-160" src= "https://napopodcast.com/wp-content/uploads/2018/10/napo6044-FB-StandolynRobertson1.jpg" alt="" width="1024" height="512" /> <img class= "alignnone size-full wp-image-161" src= "https://napopodcast.com/wp-content/uploads/2018/10/napo6044-FB-StandolynRobertson2.jpg" alt="" width="1024" height="512" /></p> <h3>What You’ll Learn on this Episode:</h3> <ul> <li>The value of attending conferences with industry peers</li> <li>How volunteering on boards and committees opens doors and develops relationships</li> <li>Why understanding your expenses and not just your gross revenue is so important</li> <li>The importance of doing the work that inspires you rather than conforming to someone else’s standard of success.</li> <li>How to get paid for your wisdom, not just your hands-on work</li> <li>The value of becoming a Certified Professional Organizer (CPO®)</li> <li>How to manage and exceed client expectations</li> <li>Using the question, “What are you going to do about that?” to get unstuck from indecision</li> <li>How to value your own talents and interests and avoid imposter syndrome</li> <li>Why having employees, sub-contractors, or working on your own doesn’t have to be a one-and-done decision</li> </ul>]]></description>
  520. <content:encoded><![CDATA[<p>There is no one way to be a productivity and organization professional. The opportunities and potential niche markets in the field are vast. Standolyn Robertson has found her niche in residential organizing. Funny and engaging, she shares in our 20th podcast episode of <em>Stand Out</em> how education, certification as a CPO®, volunteering and connecting with peers has been invaluable in helping her find her way, and encouraging others to find their unique fit.</p> <p>Standolyn Robertson is an organizing expert, speaker and writer. She founded her business, Things in Place in the year 2000. She has been featured in the New York Times, The Wall Street Journal, Women's Day, USA Today, the Boston Globe, CBS, Boston, NPR, and the Emmy-nominated show, Hoarders.</p> <p> </p> What You’ll Learn on this Episode: <ul> <li>The value of attending conferences with industry peers</li> <li>How volunteering on boards and committees opens doors and develops relationships</li> <li>Why understanding your expenses and not just your gross revenue is so important</li> <li>The importance of doing the work that inspires you rather than conforming to someone else’s standard of success.</li> <li>How to get paid for your wisdom, not just your hands-on work</li> <li>The value of becoming a Certified Professional Organizer (CPO®)</li> <li>How to manage and exceed client expectations</li> <li>Using the question, “What are you going to do about that?” to get unstuck from indecision</li> <li>How to value your own talents and interests and avoid imposter syndrome</li> <li>Why having employees, sub-contractors, or working on your own doesn’t have to be a one-and-done decision</li> </ul>]]></content:encoded>
  521. <enclosure length="81848426" type="audio/mpeg" url="https://traffic.libsyn.com/secure/standoutpodcast/SOP_StandolynRobertson_V01.mp3?dest-id=627750" />
  522. <itunes:duration>56:28</itunes:duration>
  523. <itunes:explicit>clean</itunes:explicit>
  524. <itunes:keywords />
  525. <itunes:subtitle><![CDATA[There is no one way to be a productivity and organization professional. The opportunities and potential niche markets in the field are vast. Standolyn Robertson has found her niche in residential organizing. Funny and engaging, she shares in our 20th...]]></itunes:subtitle>
  526. <itunes:summary>Standolyn Robertson is an organizing expert, speaker and writer. She founded her business, Things in Place in the year 2000. She has been featured in the New York Times, The Wall Street Journal, Women's Day, USA Today, the Boston Globe, CBS, Boston, NPR, and the Emmy-nominated show, Hoarders.</itunes:summary>
  527. <itunes:season>1</itunes:season>
  528. <itunes:episode>20</itunes:episode>
  529. <itunes:episodeType>full</itunes:episodeType>
  530. </item>
  531. <item>
  532. <title>Episode 19: Unapologetically You – Understanding Yourself and Your Clients, with Jessica Butts</title>
  533. <itunes:title>Unapologetically You: Understanding Yourself and Your Clients with Jessica Butts</itunes:title>
  534. <pubDate>Sun, 07 Oct 2018 08:00:00 +0000</pubDate>
  535. <guid isPermaLink="false"><![CDATA[7050de204dde4f58b96fc371484413e9]]></guid>
  536. <link><![CDATA[https://napopodcast.com/podcasts/jessica-butts/]]></link>
  537. <itunes:image href="https://ssl-static.libsyn.com/p/assets/d/f/c/0/dfc0d522267025a7/Stand_Out_NAPO_Podcast_Logo.jpg" />
  538. <description><![CDATA[<p>People can be frustrating. You can even frustrate yourself when you try to do things you’re not good at and it comes back to bite you. Knowing and understanding ourselves better and understanding our clients will only enhance our business, and ease up on our frustration levels!</p> <p>In our 19th episode of<em> Stand Out: Growing Your Organizing and Productivity Business,</em> host Sarah Karakaian talks with guest Jessica Butts about understanding personality types, strengths, weaknesses, and how to use this information to make your business stronger.</p> <p>Jessica is all about motivating, educating, and inspiring people to live their life in the front seat, using their innate abilities. Jessica was once living a life that was chosen for her instead of a life she had chosen for herself. She was working in corporate human resources, totally uninspired when a life changing event in her marriage finally got her to take control of her life and go back to graduate school and pursue her dreams of becoming a therapist.</p> <p>She now teaches corporate workshops, conducts keynote speeches around the country, and is the author of two amazing books: <em>Live Your Life from the Front Seat</em>, and <em>Don’t Do Stuff You Suck At.</em>Want to know more about your personality and what makes you tick? You’re invited to use Jessica’s assessment tool here: <a href= "https://jessicabutts.com/front-seat-life-personality-assessment/" target="_blank" rel= "noopener">https://jessicabutts.com/front-seat-life-personality-assessment/</a></p> <p><img class="alignnone size-full wp-image-154" src= "https://napopodcast.com/wp-content/uploads/2018/10/napo6044-FB-JessicaButts1.jpg" sizes="(max-width: 1024px) 100vw, 1024px" srcset= "https://napopodcast.com/wp-content/uploads/2018/10/napo6044-FB-JessicaButts1.jpg 1024w, https://napopodcast.com/wp-content/uploads/2018/10/napo6044-FB-JessicaButts1-300x150.jpg 300w, https://napopodcast.com/wp-content/uploads/2018/10/napo6044-FB-JessicaButts1-768x384.jpg 768w" alt="" width="1024" height="512" /></p> <p><img class="alignnone size-full wp-image-155" src= "https://napopodcast.com/wp-content/uploads/2018/10/napo6044-FB-JessicaButts2.jpg" sizes="(max-width: 1024px) 100vw, 1024px" srcset= "https://napopodcast.com/wp-content/uploads/2018/10/napo6044-FB-JessicaButts2.jpg 1024w, https://napopodcast.com/wp-content/uploads/2018/10/napo6044-FB-JessicaButts2-300x150.jpg 300w, https://napopodcast.com/wp-content/uploads/2018/10/napo6044-FB-JessicaButts2-768x384.jpg 768w" alt="" width="1024" height="512" /></p> <h3>What You’ll Learn in this Episode:</h3> <ul> <li>How to implement systems, structure, and singular focus into your practice</li> <li>Getting to the point where your side hustle can be your main thing</li> <li>Understanding who you are and then being in relationship with people who are different from you</li> <li>How to get back to the essential person we were before we started believing other people’s stories about us</li> <li>What it means to be in the driver’s seat, to be the co-pilot, and how to shut up your drunk uncle in the back seat</li> <li>How the Myers-Briggs Type Indicator can help you understand yourself and your clients better</li> <li>The importance of understanding who your ideal clients are and how to best serve them</li> <li>How to set up a 90 Day Focus sheet</li> </ul>]]></description>
  539. <content:encoded><![CDATA[<p>People can be frustrating. You can even frustrate yourself when you try to do things you’re not good at and it comes back to bite you. Knowing and understanding ourselves better and understanding our clients will only enhance our business, and ease up on our frustration levels!</p> <p>In our 19th episode of<em> Stand Out: Growing Your Organizing and Productivity Business,</em> host Sarah Karakaian talks with guest Jessica Butts about understanding personality types, strengths, weaknesses, and how to use this information to make your business stronger.</p> <p>Jessica is all about motivating, educating, and inspiring people to live their life in the front seat, using their innate abilities. Jessica was once living a life that was chosen for her instead of a life she had chosen for herself. She was working in corporate human resources, totally uninspired when a life changing event in her marriage finally got her to take control of her life and go back to graduate school and pursue her dreams of becoming a therapist.</p> <p>She now teaches corporate workshops, conducts keynote speeches around the country, and is the author of two amazing books: <em>Live Your Life from the Front Seat</em>, and <em>Don’t Do Stuff You Suck At.</em>Want to know more about your personality and what makes you tick? You’re invited to use Jessica’s assessment tool here: <a href= "https://jessicabutts.com/front-seat-life-personality-assessment/" target="_blank" rel= "noopener">https://jessicabutts.com/front-seat-life-personality-assessment/</a></p> <p></p> <p></p> What You’ll Learn in this Episode: <ul> <li>How to implement systems, structure, and singular focus into your practice</li> <li>Getting to the point where your side hustle can be your main thing</li> <li>Understanding who you are and then being in relationship with people who are different from you</li> <li>How to get back to the essential person we were before we started believing other people’s stories about us</li> <li>What it means to be in the driver’s seat, to be the co-pilot, and how to shut up your drunk uncle in the back seat</li> <li>How the Myers-Briggs Type Indicator can help you understand yourself and your clients better</li> <li>The importance of understanding who your ideal clients are and how to best serve them</li> <li>How to set up a 90 Day Focus sheet</li> </ul>]]></content:encoded>
  540. <enclosure length="89355247" type="audio/mpeg" url="https://traffic.libsyn.com/secure/standoutpodcast/SOP_JessicaButts_V01.mp3?dest-id=627750" />
  541. <itunes:duration>01:01:40</itunes:duration>
  542. <itunes:explicit>clean</itunes:explicit>
  543. <itunes:keywords />
  544. <itunes:subtitle><![CDATA[People can be frustrating. You can even frustrate yourself when you try to do things you’re not good at and it comes back to bite you. Knowing and understanding ourselves better and understanding our clients will only enhance our business, and ease...]]></itunes:subtitle>
  545. <itunes:summary>Jessica Butts teaches corporate workshops, conducts keynote speeches around the country, and is the author of two amazing books: Live Your Life from the Front Seat, and Don’t Do Stuff You Suck At. </itunes:summary>
  546. <itunes:season>1</itunes:season>
  547. <itunes:episode>19</itunes:episode>
  548. <itunes:episodeType>full</itunes:episodeType>
  549. </item>
  550. <item>
  551. <title>Episode 18: Be You, Bravely with Samantha Pregenzer</title>
  552. <itunes:title>Be You, Bravely with Samantha Pregenzer</itunes:title>
  553. <pubDate>Sun, 23 Sep 2018 08:00:00 +0000</pubDate>
  554. <guid isPermaLink="false"><![CDATA[29e4f9d8358c429b804451cda2584aa4]]></guid>
  555. <link><![CDATA[https://napopodcast.com/podcasts/samantha-pregenzer/]]></link>
  556. <itunes:image href="https://ssl-static.libsyn.com/p/assets/d/f/c/0/dfc0d522267025a7/Stand_Out_NAPO_Podcast_Logo.jpg" />
  557. <description><![CDATA[<p>Engaging with potential customers and sharing your expertise on social media is smart business. As a productivity and organization professional, you want to showcase your work, and be an active part of that online community of people who share your interests and appreciate what you do. For many, including our guest Samantha Pregenzer, Instagram is a natural fit for showcasing organization projects and sharing tips and demonstrating your expertise. She currently has 450,000 Instagram followers, so she has a lot to teach us about best practices and building your brand through social media.</p> <p>Samantha is the founder of Simply Organized. She is a residential professional organizer, Evernote community leader, blogger, keynote speaker, Better Homes and Garden style maker for 2016 and 2017 and has been featured in Family Circle magazine, Redbook magazine, Oprah.com, Huffington Post, Good Housekeeping, Buzzfeed and Apartment Therapy.</p> <p><img class="alignnone size-full wp-image-149" src= "https://napopodcast.com/wp-content/uploads/2018/09/napo6044-FB-SamPregenzer1.jpg" alt="" width="1024" height="512" /> <img class= "alignnone size-full wp-image-148" src= "https://napopodcast.com/wp-content/uploads/2018/09/napo6044-FB-SamPregenzer2.jpg" alt="" width="1024" height="512" /></p> <h3>What You’ll Learn in this Episode:</h3> <ul> <li>How to use Instagram to gain credibility in the industry</li> <li>Why listening is such an important part of the job of a professional organizer</li> <li>Managing your social media presence probably means focusing on one or two platforms</li> <li>Why a visual medium like Instagram might call for an investment in some photography training</li> <li>How to embrace that quirky thing you’ve become known for, like taking pictures of the contents of a refrigerator</li> <li>Tips for getting brands to notice you on Instagram</li> <li>Great tips on upping your hashtag game</li> <li>Best practices for permissions and reposting photos on social media</li> <li>How being yourself on social media can be a great asset to your brand</li> </ul>]]></description>
  558. <content:encoded><![CDATA[<p>Engaging with potential customers and sharing your expertise on social media is smart business. As a productivity and organization professional, you want to showcase your work, and be an active part of that online community of people who share your interests and appreciate what you do. For many, including our guest Samantha Pregenzer, Instagram is a natural fit for showcasing organization projects and sharing tips and demonstrating your expertise. She currently has 450,000 Instagram followers, so she has a lot to teach us about best practices and building your brand through social media.</p> <p>Samantha is the founder of Simply Organized. She is a residential professional organizer, Evernote community leader, blogger, keynote speaker, Better Homes and Garden style maker for 2016 and 2017 and has been featured in Family Circle magazine, Redbook magazine, Oprah.com, Huffington Post, Good Housekeeping, Buzzfeed and Apartment Therapy.</p> <p> </p> What You’ll Learn in this Episode: <ul> <li>How to use Instagram to gain credibility in the industry</li> <li>Why listening is such an important part of the job of a professional organizer</li> <li>Managing your social media presence probably means focusing on one or two platforms</li> <li>Why a visual medium like Instagram might call for an investment in some photography training</li> <li>How to embrace that quirky thing you’ve become known for, like taking pictures of the contents of a refrigerator</li> <li>Tips for getting brands to notice you on Instagram</li> <li>Great tips on upping your hashtag game</li> <li>Best practices for permissions and reposting photos on social media</li> <li>How being yourself on social media can be a great asset to your brand</li> </ul>]]></content:encoded>
  559. <enclosure length="87583530" type="audio/mpeg" url="https://traffic.libsyn.com/secure/standoutpodcast/SOP_SamanthaPregenz_V01.mp3?dest-id=627750" />
  560. <itunes:duration>01:00:49</itunes:duration>
  561. <itunes:explicit>clean</itunes:explicit>
  562. <itunes:keywords />
  563. <itunes:subtitle><![CDATA[Engaging with potential customers and sharing your expertise on social media is smart business. As a productivity and organization professional, you want to showcase your work, and be an active part of that online community of people who share your...]]></itunes:subtitle>
  564. <itunes:summary>Samantha Pregenzer is the founder of Simply Organized. She is a residential professional organizer, Evernote community leader, blogger, keynote speaker, Better Homes and Garden style maker for 2016 and 2017 and has been featured in Family Circle magazine, Redbook magazine, Oprah.com, Huffington Post, Good Housekeeping, Buzzfeed and Apartment Therapy.</itunes:summary>
  565. <itunes:season>1</itunes:season>
  566. <itunes:episode>18</itunes:episode>
  567. <itunes:episodeType>full</itunes:episodeType>
  568. </item>
  569. <item>
  570. <title>Episode 17: Believe it and Make it True – with Allison Task</title>
  571. <itunes:title>Believe it and Make it True with Allison Task</itunes:title>
  572. <pubDate>Sun, 09 Sep 2018 08:00:00 +0000</pubDate>
  573. <guid isPermaLink="false"><![CDATA[4f5122ac870b4ca5a485661de463ba45]]></guid>
  574. <link><![CDATA[https://napopodcast.com/podcasts/allison-task/]]></link>
  575. <itunes:image href="https://ssl-static.libsyn.com/p/assets/d/f/c/0/dfc0d522267025a7/Stand_Out_NAPO_Podcast_Logo.jpg" />
  576. <description><![CDATA[<p>Do you ever feel like your life has been something of a crooked path? It is safe to say we have all been there. My guest is very familiar with curves in the road, and she has learned how to navigate them well. Her latest life turn is as a career and life coach.</p> <p>In this episode, my guest Allison Task and I discuss the power of believing that dreams can come true. Allison has made a career out of guiding people through their thought processes and into the answers they already know. She likes to say, “You have answers, I have questions.” Those questions have served her and her clients well.</p> <p>Allison Task is a career and life coach who has helped hundreds of people transform their lives. By actively pursuing meaningful personal and career goals, Allison’s clients have changed careers, launched companies, retired early, moved their families across the country — and around the world.</p> <p>Prior to coaching, Allison was an on-camera cooking host, cookbook author, and marketing executive. She was the host of Yahoo’s Blue Ribbon Hunter, Lifetime’s Cook Yourself Thin and TLC’s Home Made Simple.</p> <p>Allison has a degree in Human Development and Family Studies from Cornell University, a coaching certificate and Master’s Degree from New York University, and a culinary degree from the Institute of Culinary Education. Her latest book is <em>Personal (R)evolution: How To Be Happy, Change Your Life, and Do That Thing You’ve Always Wanted To Do.</em></p> <p><img class="alignnone size-full wp-image-145" src= "https://napopodcast.com/wp-content/uploads/2018/09/napo6044-FB-AllisonTask1.jpg" alt="" width="1024" height="512" /> <img class= "alignnone size-full wp-image-144" src= "https://napopodcast.com/wp-content/uploads/2018/09/napo6044-FB-AllisonTask2.jpg" alt="" width="1024" height="512" /></p> <h3>What You’ll Learn in this Episode:</h3> <ul> <li>How working in a dreams-come-true environment can have a huge impact on your attitude and how you approach challenges and opportunity</li> <li>Why asking a life coach about ROI is an important and legitimate question</li> <li>How coaching is about helping people process what they already know</li> <li>Why hiring different coaches for different decisions or challenges can be the smart move</li> <li>How, why and when to break up with a coach</li> <li>The difference between a life coach, a career coach, and a therapist</li> <li>Why, if you are not at baseline mentally, you need a therapist before you need a coach</li> <li>How life coaching looks beyond career, as important as career is, to satisfaction with your whole life</li> </ul>]]></description>
  577. <content:encoded><![CDATA[<p>Do you ever feel like your life has been something of a crooked path? It is safe to say we have all been there. My guest is very familiar with curves in the road, and she has learned how to navigate them well. Her latest life turn is as a career and life coach.</p> <p>In this episode, my guest Allison Task and I discuss the power of believing that dreams can come true. Allison has made a career out of guiding people through their thought processes and into the answers they already know. She likes to say, “You have answers, I have questions.” Those questions have served her and her clients well.</p> <p>Allison Task is a career and life coach who has helped hundreds of people transform their lives. By actively pursuing meaningful personal and career goals, Allison’s clients have changed careers, launched companies, retired early, moved their families across the country — and around the world.</p> <p>Prior to coaching, Allison was an on-camera cooking host, cookbook author, and marketing executive. She was the host of Yahoo’s Blue Ribbon Hunter, Lifetime’s Cook Yourself Thin and TLC’s Home Made Simple.</p> <p>Allison has a degree in Human Development and Family Studies from Cornell University, a coaching certificate and Master’s Degree from New York University, and a culinary degree from the Institute of Culinary Education. Her latest book is <em>Personal (R)evolution: How To Be Happy, Change Your Life, and Do That Thing You’ve Always Wanted To Do.</em></p> <p> </p> What You’ll Learn in this Episode: <ul> <li>How working in a dreams-come-true environment can have a huge impact on your attitude and how you approach challenges and opportunity</li> <li>Why asking a life coach about ROI is an important and legitimate question</li> <li>How coaching is about helping people process what they already know</li> <li>Why hiring different coaches for different decisions or challenges can be the smart move</li> <li>How, why and when to break up with a coach</li> <li>The difference between a life coach, a career coach, and a therapist</li> <li>Why, if you are not at baseline mentally, you need a therapist before you need a coach</li> <li>How life coaching looks beyond career, as important as career is, to satisfaction with your whole life</li> </ul>]]></content:encoded>
  578. <enclosure length="66413316" type="audio/mpeg" url="https://traffic.libsyn.com/secure/standoutpodcast/SOP_AllisonTask_V01.mp3?dest-id=627750" />
  579. <itunes:duration>46:07</itunes:duration>
  580. <itunes:explicit>clean</itunes:explicit>
  581. <itunes:keywords />
  582. <itunes:subtitle><![CDATA[Do you ever feel like your life has been something of a crooked path? It is safe to say we have all been there. My guest is very familiar with curves in the road, and she has learned how to navigate them well. Her latest life turn is as a career and...]]></itunes:subtitle>
  583. <itunes:summary>In this episode, my guest Allison Task and I discuss the power of believing that dreams can come true. Allison has made a career out of guiding people through their thought processes and into the answers they already know. She likes to say, “You have answers, I have questions.” Those questions have served her and her clients well.</itunes:summary>
  584. <itunes:season>1</itunes:season>
  585. <itunes:episode>17</itunes:episode>
  586. <itunes:episodeType>full</itunes:episodeType>
  587. </item>
  588. <item>
  589. <title>Episode 16: Landing Corporate Clients with Heather Cocozza</title>
  590. <itunes:title>Landing Corporate Clients with Heather Cocozza</itunes:title>
  591. <pubDate>Sun, 26 Aug 2018 08:00:00 +0000</pubDate>
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  593. <link><![CDATA[https://napopodcast.com/podcasts/heather-cocozza/]]></link>
  594. <itunes:image href="https://ssl-static.libsyn.com/p/assets/d/f/c/0/dfc0d522267025a7/Stand_Out_NAPO_Podcast_Logo.jpg" />
  595. <description><![CDATA[<p>Many of us work with individuals on organizing in the home. Maybe you’ve thought about working on a larger scale – with an individual or department in a big company. And maybe that feels a bit overwhelming! It definitely does not have to. Guest Heather Cocozza worked in the corporate setting for several years before starting out as a productivity and organizing professional. She started out working in homes – like many of us – but has found a nice niche in assisting corporate clients. And there’s no reason you can’t enter this space as well.</p> <p>Heather Cocozza is the owner of Cocozza Organizing & Design, LLC which serves business and residential clients. She has been organizing for 12 years, and her clients include large establishments such as the Smithsonian Institution and National Institute of Health (NIH). She is a Certified Professional Organizer® (CPO®) and a Certified Project Management Professional (PMP).</p> <p>Cocozza has participated in the National Association of Productivity and Organizing Professionals (NAPO) in numerous capacities, from teaching to D.C. area chapter president.</p> <p>Prior to entering the organizing industry, Cocozza worked at IBM / PricewaterhouseCoopers as an ERP project manager on financial system integration projects for 13 years. She managed teams of up to 40 people. In 2005, she left the life of a road warrior, traveling full-time, and became an entrepreneur with the launch of Cocozza Organizing & Design, LLC in 2006.</p> <p>Through her paid and volunteer work, Cocozza strives to enrich the work and personal lives of the members of her community, citizens living and working in the nation’s capital, and colleagues that participate in the larger, global world.</p> <p><img class="alignnone size-full wp-image-140" src= "https://napopodcast.com/wp-content/uploads/2018/08/napo6044-FB-HeatherCocozza1.jpg" alt="" width="1024" height="512" /> <img class= "alignnone size-full wp-image-141" src= "https://napopodcast.com/wp-content/uploads/2018/08/napo6044-FB-HeatherCocozza2.jpg" alt="" width="1024" height="512" /></p> <h3>What you’ll learn about in this episode:</h3> <ul> <li>How to expand your business to serve corporate clients</li> <li>Multiple ways our guest found NAPO to be a resource and a springboard for her career</li> <li>The role of strategic partnerships in business development</li> <li>How to leverage small corporate jobs into larger scale work</li> <li>The many benefits of project management certification</li> <li>Why volunteering to lead a group is a perfect way to start in project management</li> <li>How becoming a Certified Professional Organizer can be a great first step toward project management certification</li> <li>How to think bigger and dream bigger when it comes to your own business goals</li> <li>The reason listening for client pain points is the best way to prepare a work proposal</li> <li>How to scale your business up or down depending on the scale work at any given time</li> </ul>]]></description>
  596. <content:encoded><![CDATA[<p>Many of us work with individuals on organizing in the home. Maybe you’ve thought about working on a larger scale – with an individual or department in a big company. And maybe that feels a bit overwhelming! It definitely does not have to. Guest Heather Cocozza worked in the corporate setting for several years before starting out as a productivity and organizing professional. She started out working in homes – like many of us – but has found a nice niche in assisting corporate clients. And there’s no reason you can’t enter this space as well.</p> <p>Heather Cocozza is the owner of Cocozza Organizing & Design, LLC which serves business and residential clients. She has been organizing for 12 years, and her clients include large establishments such as the Smithsonian Institution and National Institute of Health (NIH). She is a Certified Professional Organizer® (CPO®) and a Certified Project Management Professional (PMP).</p> <p>Cocozza has participated in the National Association of Productivity and Organizing Professionals (NAPO) in numerous capacities, from teaching to D.C. area chapter president.</p> <p>Prior to entering the organizing industry, Cocozza worked at IBM / PricewaterhouseCoopers as an ERP project manager on financial system integration projects for 13 years. She managed teams of up to 40 people. In 2005, she left the life of a road warrior, traveling full-time, and became an entrepreneur with the launch of Cocozza Organizing & Design, LLC in 2006.</p> <p>Through her paid and volunteer work, Cocozza strives to enrich the work and personal lives of the members of her community, citizens living and working in the nation’s capital, and colleagues that participate in the larger, global world.</p> <p> </p> What you’ll learn about in this episode: <ul> <li>How to expand your business to serve corporate clients</li> <li>Multiple ways our guest found NAPO to be a resource and a springboard for her career</li> <li>The role of strategic partnerships in business development</li> <li>How to leverage small corporate jobs into larger scale work</li> <li>The many benefits of project management certification</li> <li>Why volunteering to lead a group is a perfect way to start in project management</li> <li>How becoming a Certified Professional Organizer can be a great first step toward project management certification</li> <li>How to think bigger and dream bigger when it comes to your own business goals</li> <li>The reason listening for client pain points is the best way to prepare a work proposal</li> <li>How to scale your business up or down depending on the scale work at any given time</li> </ul>]]></content:encoded>
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  598. <itunes:duration>46:42</itunes:duration>
  599. <itunes:explicit>clean</itunes:explicit>
  600. <itunes:keywords />
  601. <itunes:subtitle><![CDATA[Many of us work with individuals on organizing in the home. Maybe you’ve thought about working on a larger scale – with an individual or department in a big company. And maybe that feels a bit overwhelming! It definitely does not have to. Guest...]]></itunes:subtitle>
  602. <itunes:summary>Heather Cocozza is the owner of Cocozza Organizing &amp; Design, LLC which serves business and residential clients. She has been organizing for 12 years, and her clients include large establishments such as the Smithsonian Institution and National Institute of Health (NIH). She is a Certified Professional Organizer® (CPO®) and a Certified Project Management Professional (PMP).</itunes:summary>
  603. <itunes:season>1</itunes:season>
  604. <itunes:episode>16</itunes:episode>
  605. <itunes:episodeType>full</itunes:episodeType>
  606. </item>
  607. <item>
  608. <title>Episode 15: Living Fearlessly with Rachel Henke</title>
  609. <itunes:title>Living Fearlessly with Rachel Henke</itunes:title>
  610. <pubDate>Sun, 12 Aug 2018 08:00:00 +0000</pubDate>
  611. <guid isPermaLink="false"><![CDATA[5801871deb704d6883eea87432344285]]></guid>
  612. <link><![CDATA[https://napopodcast.com/podcasts/rachel-henke/]]></link>
  613. <itunes:image href="https://ssl-static.libsyn.com/p/assets/d/f/c/0/dfc0d522267025a7/Stand_Out_NAPO_Podcast_Logo.jpg" />
  614. <description><![CDATA[<p>Effortless productivity might sound like a big contradiction. But that’s how our guest, Rachel Henke, has learned to function, and she wants to share the art of effortless productivity, of being present – of living fearlessly.</p> <p>Rachel Henke is the founder of Living Fearlessly, a best-selling author, Certified Transformative Coach and speaker. Breaking free of the 9-5 job world upon relocating to a sleepy village in the UK, Rachel started her first business in 2003 working from the breakfast bar around her two young daughters.</p> <p>Rachel shares a transformative understanding of the mind which shows how we’re already fully equipped to be fearless. After 30 years of self-improvement, she has finally found the secret of a happy, productive life.</p> <p>Combined with her extensive business and transformative coaching expertise, she’s able to guide her clients and readers to be more productive and achieve their dreams and goals without stress.</p> <p>Rachel is the author of <em>Living Fearlessly</em> and <em>The Living Fearlessly Guide To Productivity</em>.</p> <p><img class="alignnone size-full wp-image-135" src= "https://napopodcast.com/wp-content/uploads/2018/08/napo6044-FB-RachelHenke1.jpg" alt="" width="1024" height="512" /> <img class= "alignnone size-full wp-image-136" src= "https://napopodcast.com/wp-content/uploads/2018/08/napo6044-FB-RachelHenke2.jpg" alt="" width="1024" height="512" /></p> <h3>What you’ll learn about in this episode:</h3> <ul> <li>Why working on your mindset is a waste of time</li> <li>How achievement doesn’t need to cause stress and anxiety</li> <li>How achievement is actually hampered by stress and anxiety</li> <li>Why “effortless productivity” is not a contradiction in terms</li> <li>What to do with our racing minds</li> <li>How to unlock more creativity</li> <li>Why ticking off the next thing on our to-do list does not buy happiness</li> <li>Being present actually makes you more productive</li> <li>The difference between thinking about doing something and doing something</li> </ul> <h3>Resources:</h3> <ul> <li>Free gift: <a href="https://www.livingfearlessly.co.uk/napo" target="_blank" rel= "noopener">www.livingfearlessly.co.uk/napo</a></li> </ul>]]></description>
  615. <content:encoded><![CDATA[<p>Effortless productivity might sound like a big contradiction. But that’s how our guest, Rachel Henke, has learned to function, and she wants to share the art of effortless productivity, of being present – of living fearlessly.</p> <p>Rachel Henke is the founder of Living Fearlessly, a best-selling author, Certified Transformative Coach and speaker. Breaking free of the 9-5 job world upon relocating to a sleepy village in the UK, Rachel started her first business in 2003 working from the breakfast bar around her two young daughters.</p> <p>Rachel shares a transformative understanding of the mind which shows how we’re already fully equipped to be fearless. After 30 years of self-improvement, she has finally found the secret of a happy, productive life.</p> <p>Combined with her extensive business and transformative coaching expertise, she’s able to guide her clients and readers to be more productive and achieve their dreams and goals without stress.</p> <p>Rachel is the author of <em>Living Fearlessly</em> and <em>The Living Fearlessly Guide To Productivity</em>.</p> <p> </p> What you’ll learn about in this episode: <ul> <li>Why working on your mindset is a waste of time</li> <li>How achievement doesn’t need to cause stress and anxiety</li> <li>How achievement is actually hampered by stress and anxiety</li> <li>Why “effortless productivity” is not a contradiction in terms</li> <li>What to do with our racing minds</li> <li>How to unlock more creativity</li> <li>Why ticking off the next thing on our to-do list does not buy happiness</li> <li>Being present actually makes you more productive</li> <li>The difference between thinking about doing something and doing something</li> </ul> Resources: <ul> <li>Free gift: <a href="https://www.livingfearlessly.co.uk/napo" target="_blank" rel= "noopener">www.livingfearlessly.co.uk/napo</a></li> </ul>]]></content:encoded>
  616. <enclosure length="71876919" type="audio/mpeg" url="https://traffic.libsyn.com/secure/standoutpodcast/SOP_RachelHenke_V01.mp3?dest-id=627750" />
  617. <itunes:duration>49:55</itunes:duration>
  618. <itunes:explicit>clean</itunes:explicit>
  619. <itunes:keywords />
  620. <itunes:subtitle><![CDATA[Effortless productivity might sound like a big contradiction. But that’s how our guest, Rachel Henke, has learned to function, and she wants to share the art of effortless productivity, of being present – of living fearlessly. Rachel Henke is the...]]></itunes:subtitle>
  621. <itunes:summary>Rachel Henke is the founder of Living Fearlessly, a best-selling author, Certified Transformative Coach and speaker. Breaking free of the 9-5 job world upon relocating to a sleepy village in the UK, Rachel started her first business in 2003 working from the breakfast bar around her two young daughters.</itunes:summary>
  622. <itunes:season>1</itunes:season>
  623. <itunes:episode>15</itunes:episode>
  624. <itunes:episodeType>full</itunes:episodeType>
  625. </item>
  626. <item>
  627. <title>Episode 14: Decluttering the Mind is a Great Place to Start – With Dr. Regina Lark</title>
  628. <itunes:title>Decluttering the Mind is a Great Place to Start With Dr. Regina Lark</itunes:title>
  629. <pubDate>Sun, 22 Jul 2018 08:00:00 +0000</pubDate>
  630. <guid isPermaLink="false"><![CDATA[2909b6e59e6349228964a9717ecc7b08]]></guid>
  631. <link><![CDATA[https://napopodcast.com/podcasts/regina-lark/]]></link>
  632. <itunes:image href="https://ssl-static.libsyn.com/p/assets/d/f/c/0/dfc0d522267025a7/Stand_Out_NAPO_Podcast_Logo.jpg" />
  633. <description><![CDATA[<p>Dr. Regina Lark is the founder and owner of A Clear Path: Professional Organizing and Productivity. Dr. Lark earned a Ph.D. in U.S. Women’s History from the University of Southern California then worked with the UCLA Women’s Studies program. In 2008 she left higher education to start A Clear Path. Regina is a Certified Professional Organizer (CPO) and a Certified Professional Organizer in Chronic Disorganization (CPO-CD). She is a graduate of the Organizer Coach Foundation Training Program, serves as the Member Director of the National Association of Professional Organizers (NAPO), and is a member of the National Speakers’ Association.</p> <p>Regina specializes in working with chronic disorganization, ADHD, and hoarding, and is a relocation expert, helping families upsize or downsize from one home to the next. She is a speaker and trainer on issues ranging from hoarding, time management and productivity, women’s leadership, and the power of positive thinking.</p> <p>In 2017, Dr. Lark released the 3rd edition of first book, <em>Psychic Debris, Crowded Closets: The Relationship between the Stuff in your Head and What's Under your Bed</em>. She is also the author of <em>Before the Big O: Professional Organizers Talk about Life Before Organizing</em>. Regina was named one of Top 10 Organizers in Los Angeles by CBS/KCAL Channel 2, and was also awarded NAPO-LA’s Most Innovative Organizer.</p> <p>For fun, she writes goofy songs about clutter. <img class= "alignnone size-full wp-image-131" src= "https://napopodcast.com/wp-content/uploads/2018/07/napo6044-FB-ReginaLark1.jpg" alt="" width="1024" height="512" /> <img class= "alignnone size-full wp-image-130" src= "https://napopodcast.com/wp-content/uploads/2018/07/napo6044-FB-ReginaLark2.jpg" alt="" width="1024" height="512" /></p> <h3>What you’ll learn about in this episode:</h3> <ul> <li>If you ask to reorganize your friend’s kitchen, that’s when you know</li> <li>How there are so many ways to specialize – how organization is needed in every aspect of life</li> <li>Opportunities in helping aging adults with organization</li> <li>How to come back from bad experiences, learn lessons and move on</li> <li>Getting rid of “psychic debris” and keeping your mindset geared for success</li> <li>Why getting things done is better than getting them perfect</li> <li>The importance of continuous learning to hone your craft and reach for new opportunities</li> <li>How to work with clients with chronic disorganization</li> <li>Overcoming the “twin evils” of perfectionism and procrastination</li> </ul>]]></description>
  634. <content:encoded><![CDATA[<p>Dr. Regina Lark is the founder and owner of A Clear Path: Professional Organizing and Productivity. Dr. Lark earned a Ph.D. in U.S. Women’s History from the University of Southern California then worked with the UCLA Women’s Studies program. In 2008 she left higher education to start A Clear Path. Regina is a Certified Professional Organizer (CPO) and a Certified Professional Organizer in Chronic Disorganization (CPO-CD). She is a graduate of the Organizer Coach Foundation Training Program, serves as the Member Director of the National Association of Professional Organizers (NAPO), and is a member of the National Speakers’ Association.</p> <p>Regina specializes in working with chronic disorganization, ADHD, and hoarding, and is a relocation expert, helping families upsize or downsize from one home to the next. She is a speaker and trainer on issues ranging from hoarding, time management and productivity, women’s leadership, and the power of positive thinking.</p> <p>In 2017, Dr. Lark released the 3rd edition of first book, <em>Psychic Debris, Crowded Closets: The Relationship between the Stuff in your Head and What's Under your Bed</em>. She is also the author of <em>Before the Big O: Professional Organizers Talk about Life Before Organizing</em>. Regina was named one of Top 10 Organizers in Los Angeles by CBS/KCAL Channel 2, and was also awarded NAPO-LA’s Most Innovative Organizer.</p> <p>For fun, she writes goofy songs about clutter.  </p> What you’ll learn about in this episode: <ul> <li>If you ask to reorganize your friend’s kitchen, that’s when you know</li> <li>How there are so many ways to specialize – how organization is needed in every aspect of life</li> <li>Opportunities in helping aging adults with organization</li> <li>How to come back from bad experiences, learn lessons and move on</li> <li>Getting rid of “psychic debris” and keeping your mindset geared for success</li> <li>Why getting things done is better than getting them perfect</li> <li>The importance of continuous learning to hone your craft and reach for new opportunities</li> <li>How to work with clients with chronic disorganization</li> <li>Overcoming the “twin evils” of perfectionism and procrastination</li> </ul>]]></content:encoded>
  635. <enclosure length="72653781" type="audio/mpeg" url="https://traffic.libsyn.com/secure/standoutpodcast/SOP_ReginaLark_V01.mp3?dest-id=627750" />
  636. <itunes:duration>50:27</itunes:duration>
  637. <itunes:explicit>clean</itunes:explicit>
  638. <itunes:keywords />
  639. <itunes:subtitle><![CDATA[Dr. Regina Lark is the founder and owner of A Clear Path: Professional Organizing and Productivity. Dr. Lark earned a Ph.D. in U.S. Women’s History from the University of Southern California then worked with the UCLA Women’s Studies program. In...]]></itunes:subtitle>
  640. <itunes:summary>Dr. Regina Lark is the founder and owner of A Clear Path: Professional Organizing and Productivity. Dr. Lark earned a Ph.D. in U.S. Women’s History from the University of Southern California then worked with the UCLA Women’s Studies program. In 2008 she left higher education to start A Clear Path. Regina is a Certified Professional Organizer (CPO) and a Certified Professional Organizer in Chronic Disorganization (CPO-CD).</itunes:summary>
  641. <itunes:season>1</itunes:season>
  642. <itunes:episode>14</itunes:episode>
  643. <itunes:episodeType>full</itunes:episodeType>
  644. </item>
  645. <item>
  646. <title>Episode 13: Be a Sales Sherpa, with David Fisher</title>
  647. <itunes:title>Be a Sales Sherpa with David Fisher</itunes:title>
  648. <pubDate>Sun, 08 Jul 2018 08:00:00 +0000</pubDate>
  649. <guid isPermaLink="false"><![CDATA[b05a968d3de44738994f98c7fe02aa03]]></guid>
  650. <link><![CDATA[https://napopodcast.com/podcasts/david-fisher/]]></link>
  651. <itunes:image href="https://ssl-static.libsyn.com/p/assets/d/f/c/0/dfc0d522267025a7/Stand_Out_NAPO_Podcast_Logo.jpg" />
  652. <description><![CDATA[<p>Is selling an activity that is a “necessary evil” in your business? It doesn’t have to be that way. Today we have an expert who knows that selling is not about arm twisting, but about helping people solve problems – and that’s what your organizing and productivity business is all about, right? Guest David Fisher puts your fears to rest about selling, about networking, and presenting yourself as a professional out there in real life and online.</p> <p>David J.P. Fisher (also known as D. Fish) is a speaker, coach, and author of 7 books, including <em><strong>Hyper-Connected Selling</strong></em>. Building on 20 years of experience as an entrepreneur and sales professional, he combines nuanced strategy and real-world tactics to help professionals become more effective, efficient, and happy.</p> <p>David’s goal is to help them understand the new landscape of Hyper-Connected Selling, where social media, networking, and old-school sales and communication skills are the key to providing value and staying relevant. He lives in Evanston, IL – next to a huge cemetery which helps him appreciate the value of every day. <img class="alignnone size-full wp-image-127" src= "https://napopodcast.com/wp-content/uploads/2018/07/napo6044-FB-DavidFisher1.jpg" alt="" width="1024" height="512" /> <img class= "alignnone size-full wp-image-126" src= "https://napopodcast.com/wp-content/uploads/2018/07/napo6044-FB-DavidFisher2.jpg" alt="" width="1024" height="512" /></p> <h3>What you’ll learn about in this episode:</h3> <ul> <li>What it means to do hyper-connected selling</li> <li>How selling has evolved</li> <li>If selling has negative connotations, you’re doing it wrong</li> <li>Why building genuine trust is the heart of the sales process</li> <li>How to shift from selling as overcoming objections to helping someone find a solution</li> <li>How to become a Sales Sherpa</li> <li>Making a move from information provider to information translator, so people can make the best buying decision</li> <li>Why it’s ok to NOT be the solution to a client’s problem</li> <li>How to network when you hate networking events</li> <li>How to audit your professional online presence to put your best foot forward</li> </ul>]]></description>
  653. <content:encoded><![CDATA[<p>Is selling an activity that is a “necessary evil” in your business? It doesn’t have to be that way. Today we have an expert who knows that selling is not about arm twisting, but about helping people solve problems – and that’s what your organizing and productivity business is all about, right? Guest David Fisher puts your fears to rest about selling, about networking, and presenting yourself as a professional out there in real life and online.</p> <p>David J.P. Fisher (also known as D. Fish) is a speaker, coach, and author of 7 books, including <em>Hyper-Connected Selling</em>. Building on 20 years of experience as an entrepreneur and sales professional, he combines nuanced strategy and real-world tactics to help professionals become more effective, efficient, and happy.</p> <p>David’s goal is to help them understand the new landscape of Hyper-Connected Selling, where social media, networking, and old-school sales and communication skills are the key to providing value and staying relevant. He lives in Evanston, IL – next to a huge cemetery which helps him appreciate the value of every day.  </p> What you’ll learn about in this episode: <ul> <li>What it means to do hyper-connected selling</li> <li>How selling has evolved</li> <li>If selling has negative connotations, you’re doing it wrong</li> <li>Why building genuine trust is the heart of the sales process</li> <li>How to shift from selling as overcoming objections to helping someone find a solution</li> <li>How to become a Sales Sherpa</li> <li>Making a move from information provider to information translator, so people can make the best buying decision</li> <li>Why it’s ok to NOT be the solution to a client’s problem</li> <li>How to network when you hate networking events</li> <li>How to audit your professional online presence to put your best foot forward</li> </ul>]]></content:encoded>
  654. <enclosure length="75146272" type="audio/mpeg" url="https://traffic.libsyn.com/secure/standoutpodcast/SOP_DavidFisher_V01.mp3?dest-id=627750" />
  655. <itunes:duration>52:11</itunes:duration>
  656. <itunes:explicit>clean</itunes:explicit>
  657. <itunes:keywords />
  658. <itunes:subtitle><![CDATA[Is selling an activity that is a “necessary evil” in your business? It doesn’t have to be that way. Today we have an expert who knows that selling is not about arm twisting, but about helping people solve problems – and that’s what your...]]></itunes:subtitle>
  659. <itunes:summary>David J.P. Fisher (also known as D. Fish) is a speaker, coach, and author of 7 books, including Hyper-Connected Selling. Building on 20 years of experience as an entrepreneur and sales professional, he combines nuanced strategy and real-world tactics to help professionals become more effective, efficient, and happy.</itunes:summary>
  660. <itunes:season>1</itunes:season>
  661. <itunes:episode>13</itunes:episode>
  662. <itunes:episodeType>full</itunes:episodeType>
  663. </item>
  664. <item>
  665. <title>Episode 12: Organizing for Results with Joshua Zerkel</title>
  666. <itunes:title>Organizing for Results with Joshua Zerkel</itunes:title>
  667. <pubDate>Sun, 24 Jun 2018 08:00:00 +0000</pubDate>
  668. <guid isPermaLink="false"><![CDATA[7f1ea01e92d24adc883f094b81b751a7]]></guid>
  669. <link><![CDATA[https://napopodcast.com/podcasts/joshua-zerkel/]]></link>
  670. <itunes:image href="https://ssl-static.libsyn.com/p/assets/d/f/c/0/dfc0d522267025a7/Stand_Out_NAPO_Podcast_Logo.jpg" />
  671. <description><![CDATA[<p>Joshua Zerkel, CPO® is Head of Global Community, Asana, the easiest way for teams to track their work and get results. He is responsible for growing and engaging the Asana community around the world. For over a decade, he has focused his career on helping people and businesses get more organized and increase their productivity.</p> <p>Before joining Asana, Josh was Evernote’s Director of Global Customer Education and Community. He is the author of the books <em>Evernote @ Work</em> and <em>Integrate: Evernote.</em> Joshua has been featured in Bloomberg BusinessWeek, National Public Radio, CBS News, ABC News, the San Francisco Chronicle and Examiner, Online Organizing, among many others. He’s also an inaugural Certified Professional Organizer® and is a two-term past president of the National Association of Productivity and Organizing Professionals, San Francisco Bay Area chapter.</p> <p>Although he doesn’t consider himself freakishly organized, Josh does admit to spending some of his free time alphabetizing his comic books.</p> <p><img class="alignnone size-full wp-image-122" src= "https://napopodcast.com/wp-content/uploads/2018/06/napo6044-FB-JoshuaZerkel1.jpg" alt="" width="1024" height="512" /> <img class= "alignnone size-full wp-image-121" src= "https://napopodcast.com/wp-content/uploads/2018/06/napo6044-FB-JoshuaZerkel2.jpg" alt="" width="1024" height="512" /></p> <h3>What you’ll learn about in this episode:</h3> <ul> <li>Organizing for project management in corporate settings</li> <li>If you are wondering if there is a market for your services as an organizer and productivity consultant – there is</li> <li>How to capitalize on who you are, what you’ve done and where you’ve been to bring your unique skills to bear for your clients</li> <li>The crucial importance of professional development in staying sharp in your field and areas in which you specialize</li> <li>Using time blocking as a strategy to stay on top of the multiple aspects of running a business</li> <li>How tech tools can help your own business as well as your clients</li> <li>Enhancing your business and network by becoming a brand ambassador</li> <li>Presenting companies with metrics, what you can bring to them, and what you expect as a brand ambassador</li> <li>Seizing opportunities for work while keeping entrepreneurial ventures going at the same time</li> <li>Tools for managing information and workflow</li> </ul>]]></description>
  672. <content:encoded><![CDATA[<p>Joshua Zerkel, CPO® is Head of Global Community, Asana, the easiest way for teams to track their work and get results. He is responsible for growing and engaging the Asana community around the world. For over a decade, he has focused his career on helping people and businesses get more organized and increase their productivity.</p> <p>Before joining Asana, Josh was Evernote’s Director of Global Customer Education and Community. He is the author of the books <em>Evernote @ Work</em> and <em>Integrate: Evernote.</em> Joshua has been featured in Bloomberg BusinessWeek, National Public Radio, CBS News, ABC News, the San Francisco Chronicle and Examiner, Online Organizing, among many others. He’s also an inaugural Certified Professional Organizer® and is a two-term past president of the National Association of Productivity and Organizing Professionals, San Francisco Bay Area chapter.</p> <p>Although he doesn’t consider himself freakishly organized, Josh does admit to spending some of his free time alphabetizing his comic books.</p> <p> </p> What you’ll learn about in this episode: <ul> <li>Organizing for project management in corporate settings</li> <li>If you are wondering if there is a market for your services as an organizer and productivity consultant – there is</li> <li>How to capitalize on who you are, what you’ve done and where you’ve been to bring your unique skills to bear for your clients</li> <li>The crucial importance of professional development in staying sharp in your field and areas in which you specialize</li> <li>Using time blocking as a strategy to stay on top of the multiple aspects of running a business</li> <li>How tech tools can help your own business as well as your clients</li> <li>Enhancing your business and network by becoming a brand ambassador</li> <li>Presenting companies with metrics, what you can bring to them, and what you expect as a brand ambassador</li> <li>Seizing opportunities for work while keeping entrepreneurial ventures going at the same time</li> <li>Tools for managing information and workflow</li> </ul>]]></content:encoded>
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  674. <itunes:duration>48:44</itunes:duration>
  675. <itunes:explicit>clean</itunes:explicit>
  676. <itunes:keywords />
  677. <itunes:subtitle><![CDATA[Joshua Zerkel, CPO® is Head of Global Community, Asana, the easiest way for teams to track their work and get results. He is responsible for growing and engaging the Asana community around the world. For over a decade, he has focused his career on...]]></itunes:subtitle>
  678. <itunes:summary>Joshua Zerkel, CPO® is Head of Global Community, Asana, the easiest way for teams to track their work and get results. He is responsible for growing and engaging the Asana community around the world. For over a decade, he has focused his career on helping people and businesses get more organized and increase their productivity.</itunes:summary>
  679. <itunes:season>1</itunes:season>
  680. <itunes:episode>12</itunes:episode>
  681. <itunes:episodeType>full</itunes:episodeType>
  682. </item>
  683. <item>
  684. <title>Episode 11: Agency in your Inbox with Molly Rose Speed</title>
  685. <itunes:title>Agency In Your Inbox with Molly Rose Speed</itunes:title>
  686. <pubDate>Sun, 03 Jun 2018 08:00:00 +0000</pubDate>
  687. <guid isPermaLink="false"><![CDATA[c61bfa4942dc4593bfb2774af2537f59]]></guid>
  688. <link><![CDATA[https://napopodcast.com/podcasts/molly-rose-speed/]]></link>
  689. <itunes:image href="https://ssl-static.libsyn.com/p/assets/d/f/c/0/dfc0d522267025a7/Stand_Out_NAPO_Podcast_Logo.jpg" />
  690. <description><![CDATA[<p>We’re all stretched a little thin – we see it in our clients and we see it in ourselves. As a productivity and organization professional, adding virtual assistant services could just be a natural next step. Maybe you are wondering if taking your own business to the next level means outsourcing some business tasks. Hiring a virtual assistant just might be a game changer for you.</p> <p>Guest Molly Rose Speed is the creator of the Academy for Virtual Assistants. After years as a corporate accountant cubicle dweller, Molly Rose decided to live out her mission to live a life owning her time and her unique service to the world. By helping passionate, mission driven entrepreneurs implement their ideas online through flawless tech execution, she has not only freed herself but the hundreds of entrepreneurs she's automated and streamlined. Through The Academy for Virtual Assistants, she trains others on starting successful virtual support businesses.</p> <p><img class="alignnone size-full wp-image-117" src= "https://napopodcast.com/wp-content/uploads/2018/06/napo6044-FB-MollyRoseSpeed1.jpg" alt="" width="1024" height="512" /> <img class= "alignnone size-full wp-image-118" src= "https://napopodcast.com/wp-content/uploads/2018/06/napo6044-FB-MollyRoseSpeed2.jpg" alt="" width="1024" height="512" /></p> <h3>What you’ll learn about in this episode:</h3> <ul> <li>How to find trustworthy virtual administrative professionals</li> <li>The flexibility of being a virtual assistant – your clients can be literally anywhere</li> <li>How to hone your skills at Academy for Virtual Assistants</li> <li>Virtual assistant fee structures</li> <li>Scaling a virtual assistant business by outsourcing tasks</li> <li>How to add virtual assistant to services you offer</li> <li>The importance of a confidentiality agreement when serving as a virtual assistant</li> <li>Why working on retainer is a win-win for both you and the client</li> <li>Why trust is a big factor in virtual assistant work</li> <li>How to up your game to market yourself as a premium virtual assistant</li> </ul>]]></description>
  691. <content:encoded><![CDATA[<p>We’re all stretched a little thin – we see it in our clients and we see it in ourselves. As a productivity and organization professional, adding virtual assistant services could just be a natural next step. Maybe you are wondering if taking your own business to the next level means outsourcing some business tasks. Hiring a virtual assistant just might be a game changer for you.</p> <p>Guest Molly Rose Speed is the creator of the Academy for Virtual Assistants. After years as a corporate accountant cubicle dweller, Molly Rose decided to live out her mission to live a life owning her time and her unique service to the world. By helping passionate, mission driven entrepreneurs implement their ideas online through flawless tech execution, she has not only freed herself but the hundreds of entrepreneurs she's automated and streamlined. Through The Academy for Virtual Assistants, she trains others on starting successful virtual support businesses.</p> <p> </p> What you’ll learn about in this episode: <ul> <li>How to find trustworthy virtual administrative professionals</li> <li>The flexibility of being a virtual assistant – your clients can be literally anywhere</li> <li>How to hone your skills at Academy for Virtual Assistants</li> <li>Virtual assistant fee structures</li> <li>Scaling a virtual assistant business by outsourcing tasks</li> <li>How to add virtual assistant to services you offer</li> <li>The importance of a confidentiality agreement when serving as a virtual assistant</li> <li>Why working on retainer is a win-win for both you and the client</li> <li>Why trust is a big factor in virtual assistant work</li> <li>How to up your game to market yourself as a premium virtual assistant</li> </ul>]]></content:encoded>
  692. <enclosure length="70499137" type="audio/mpeg" url="https://traffic.libsyn.com/secure/standoutpodcast/SOP_MollyRoseDaly_V01.mp3?dest-id=627750" />
  693. <itunes:duration>48:57</itunes:duration>
  694. <itunes:explicit>clean</itunes:explicit>
  695. <itunes:keywords />
  696. <itunes:subtitle><![CDATA[We’re all stretched a little thin – we see it in our clients and we see it in ourselves. As a productivity and organization professional, adding virtual assistant services could just be a natural next step. Maybe you are wondering if taking your...]]></itunes:subtitle>
  697. <itunes:summary>Molly Rose Speed is the creator of the Academy for Virtual Assistants. After years as a corporate accountant cubicle dweller, Molly Rose decided to live out her mission to live a life owning her time and her unique service to the world. By helping passionate, mission driven entrepreneurs implement their ideas online through flawless tech execution, she has not only freed herself but the hundreds of entrepreneurs she's automated and streamlined.</itunes:summary>
  698. <itunes:season>1</itunes:season>
  699. <itunes:episode>11</itunes:episode>
  700. <itunes:episodeType>full</itunes:episodeType>
  701. </item>
  702. <item>
  703. <title>Episode 10: Let Go to Grow – Focusing on Your Strengths with Lisa Montanaro</title>
  704. <itunes:title>Let Go to Grow – Focusing on Your Strengths with Lisa Montanaro</itunes:title>
  705. <pubDate>Sun, 20 May 2018 08:00:00 +0000</pubDate>
  706. <guid isPermaLink="false"><![CDATA[100e741ff59042e2b9129d36390e8c18]]></guid>
  707. <link><![CDATA[https://napopodcast.com/podcasts/lisa-montanaro/]]></link>
  708. <itunes:image href="https://ssl-static.libsyn.com/p/assets/d/f/c/0/dfc0d522267025a7/Stand_Out_NAPO_Podcast_Logo.jpg" />
  709. <description><![CDATA[<p>If the legal aspect of starting or growing your business has you intimidated, lost or overwhelmed, we have got the expert for you. From legal documents to the ins and outs of everyday business, today's expert has us covered. With a background as an attorney, mediator and trainer of entrepreneurs, Lisa Montanaro is a sought after business expert.</p> <p>She is the owner of Lisa Montanaro Global Enterprises, the umbrella organization under which she offers productivity consulting, success coaching, business strategizing and speaking to individuals and organizations. Lisa is an inaugural certified professional organizer and a member of the Golden Circle of the National Association of Productivity and Organizing Professionals. <img class="alignnone size-full wp-image-112" src= "https://napopodcast.com/wp-content/uploads/2018/05/napo6044-FB-LisaMontanaro1.jpg" alt="" width="1024" height="512" /> <img class= "alignnone size-full wp-image-111" src= "https://napopodcast.com/wp-content/uploads/2018/05/napo6044-FB-LisaMontanaro2.jpg" alt="" width="1024" height="512" /></p> <h3>What you’ll learn about in this episode:</h3> <ul> <li>Transitioning from another career into professional organizing</li> <li>Pros and cons of subcontracting under established organizers when you are just starting out</li> <li>Great PR starts with believing in what you do, then letting media and other influencers know about it.</li> <li>How to grow a speaking and productivity coaching business</li> <li>Tips on getting your name out there when you move to a new area</li> <li>How raising your profile begets more opportunities to raise your profile</li> <li>Understanding different kinds of legal business entities and which one is right for you</li> <li>How to protect both yourself and your client in a business relationship</li> <li>“Let go to grow.” Why delegating and outsourcing tasks is a path to exponential growth in your business</li> </ul>]]></description>
  710. <content:encoded><![CDATA[<p>If the legal aspect of starting or growing your business has you intimidated, lost or overwhelmed, we have got the expert for you. From legal documents to the ins and outs of everyday business, today's expert has us covered. With a background as an attorney, mediator and trainer of entrepreneurs, Lisa Montanaro is a sought after business expert.</p> <p>She is the owner of Lisa Montanaro Global Enterprises, the umbrella organization under which she offers productivity consulting, success coaching, business strategizing and speaking to individuals and organizations. Lisa is an inaugural certified professional organizer and a member of the Golden Circle of the National Association of Productivity and Organizing Professionals.  </p> What you’ll learn about in this episode: <ul> <li>Transitioning from another career into professional organizing</li> <li>Pros and cons of subcontracting under established organizers when you are just starting out</li> <li>Great PR starts with believing in what you do, then letting media and other influencers know about it.</li> <li>How to grow a speaking and productivity coaching business</li> <li>Tips on getting your name out there when you move to a new area</li> <li>How raising your profile begets more opportunities to raise your profile</li> <li>Understanding different kinds of legal business entities and which one is right for you</li> <li>How to protect both yourself and your client in a business relationship</li> <li>“Let go to grow.” Why delegating and outsourcing tasks is a path to exponential growth in your business</li> </ul>]]></content:encoded>
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  712. <itunes:duration>01:01:01</itunes:duration>
  713. <itunes:explicit>clean</itunes:explicit>
  714. <itunes:keywords />
  715. <itunes:subtitle><![CDATA[If the legal aspect of starting or growing your business has you intimidated, lost or overwhelmed, we have got the expert for you. From legal documents to the ins and outs of everyday business, today's expert has us covered. With a background as an...]]></itunes:subtitle>
  716. <itunes:summary>With a background as an attorney, mediator and trainer of entrepreneurs, Lisa Montanaro is a sought after business expert. She is the owner of Lisa Montanaro Global Enterprises, the umbrella organization under which she offers productivity consulting, success coaching, business strategizing and speaking to individuals and organizations. </itunes:summary>
  717. <itunes:season>1</itunes:season>
  718. <itunes:episode>10</itunes:episode>
  719. <itunes:episodeType>full</itunes:episodeType>
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  721. <item>
  722. <title>Episode 9: Optimizing your online video presence with Brighton West </title>
  723. <itunes:title>Optimizing Your Online Video Presence with Brighton West </itunes:title>
  724. <pubDate>Sun, 06 May 2018 08:00:00 +0000</pubDate>
  725. <guid isPermaLink="false"><![CDATA[bfc1cd2333ba4d3536e20354c0d221d7]]></guid>
  726. <link><![CDATA[https://napopodcast.com/podcasts/brighton-west/]]></link>
  727. <itunes:image href="https://ssl-static.libsyn.com/p/assets/d/f/c/0/dfc0d522267025a7/Stand_Out_NAPO_Podcast_Logo.jpg" />
  728. <description><![CDATA[<p>Online video expert Brighton West has honed his skills not just in video production, but in the best ways to leverage various online video platforms and formats.</p> <p>Brighton started out behind the camera, making narrative and documentary videos. He soon learned that being on camera was more influential, beneficial and profitable than being behind it. So he overcame his on camera jitters and now helps his clients turn the camera on themselves. Brighton has built his business by creating YouTube tutorials about using YouTube in business. Through his channel, he's positioned himself as the expert for coaches, authors and speakers who want to grow their global audience with YouTube.</p> <p>Brighton works with clients around the world, handling the technical and strategic side of online video and teaching them to record their own. His team then edits, uploads and optimizes the videos, then gets them ready for promotion, to position the coach as an expert in their niche. <img class= "alignnone size-full wp-image-107" src= "https://napopodcast.com/wp-content/uploads/2018/05/napo7003-FB-BrightonWest1.jpg" alt="" width="1024" height="512" /> <img class= "alignnone size-full wp-image-108" src= "https://napopodcast.com/wp-content/uploads/2018/05/napo7003-FB-BrightonWest2.jpg" alt="" width="1024" height="512" /></p> <h3>What you’ll learn about in this episode:</h3> <ul> <li>Why video should be a key part of your marketing strategy</li> <li>How to step out from behind the camera – and shine in front of the camera</li> <li>Playing the long game with video content, rather than looking for overnight results</li> <li>How to capitalize on Youtube as a major search engine</li> <li>Working with live video on Facebook – and getting more exposure than a recorded and uploaded video</li> <li>Different video strategies for different platforms, like using LinkedIn native video (recorded right on LinkedIn) for better exposure than uploading from Youtube</li> <li>How to give away content to build relationship, and consolidate/add value to create content for sale</li> <li>Finding success through video content by attracting clients who are eager to work with you</li> <li>How, with only $75 worth of gear, you’ll be set for a solid start in video production</li> <li>Smart ways to leverage advertising to build your audience</li> </ul> <p> </p>]]></description>
  729. <content:encoded><![CDATA[<p>Online video expert Brighton West has honed his skills not just in video production, but in the best ways to leverage various online video platforms and formats.</p> <p>Brighton started out behind the camera, making narrative and documentary videos. He soon learned that being on camera was more influential, beneficial and profitable than being behind it. So he overcame his on camera jitters and now helps his clients turn the camera on themselves. Brighton has built his business by creating YouTube tutorials about using YouTube in business. Through his channel, he's positioned himself as the expert for coaches, authors and speakers who want to grow their global audience with YouTube.</p> <p>Brighton works with clients around the world, handling the technical and strategic side of online video and teaching them to record their own. His team then edits, uploads and optimizes the videos, then gets them ready for promotion, to position the coach as an expert in their niche.  </p> What you’ll learn about in this episode: <ul> <li>Why video should be a key part of your marketing strategy</li> <li>How to step out from behind the camera – and shine in front of the camera</li> <li>Playing the long game with video content, rather than looking for overnight results</li> <li>How to capitalize on Youtube as a major search engine</li> <li>Working with live video on Facebook – and getting more exposure than a recorded and uploaded video</li> <li>Different video strategies for different platforms, like using LinkedIn native video (recorded right on LinkedIn) for better exposure than uploading from Youtube</li> <li>How to give away content to build relationship, and consolidate/add value to create content for sale</li> <li>Finding success through video content by attracting clients who are eager to work with you</li> <li>How, with only $75 worth of gear, you’ll be set for a solid start in video production</li> <li>Smart ways to leverage advertising to build your audience</li> </ul> <p> </p>]]></content:encoded>
  730. <enclosure length="72554550" type="audio/mpeg" url="https://traffic.libsyn.com/secure/standoutpodcast/SOP_BrightonWest_02_13_V04.mp3?dest-id=627750" />
  731. <itunes:duration>50:23</itunes:duration>
  732. <itunes:explicit>clean</itunes:explicit>
  733. <itunes:keywords />
  734. <itunes:subtitle><![CDATA[Online video expert Brighton West has honed his skills not just in video production, but in the best ways to leverage various online video platforms and formats. Brighton started out behind the camera, making narrative and documentary videos. He soon...]]></itunes:subtitle>
  735. <itunes:summary>Brighton West works with clients around the world, handling the technical and strategic side of online video and teaching them to record their own. His team then edits, uploads and optimizes the videos, then gets them ready for promotion, to position the coach as an expert in their niche.</itunes:summary>
  736. <itunes:season>1</itunes:season>
  737. <itunes:episode>9</itunes:episode>
  738. <itunes:episodeType>full</itunes:episodeType>
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  740. <item>
  741. <title>Episode 8: You can share your message with the world – a conversation with writing coach Shawndra Holmberg</title>
  742. <itunes:title>You Can Share Your Message with the World with Shawndra Holmberg</itunes:title>
  743. <pubDate>Sun, 22 Apr 2018 08:00:00 +0000</pubDate>
  744. <guid isPermaLink="false"><![CDATA[53a55035dd518137c3dbaeaf63d865d1]]></guid>
  745. <link><![CDATA[https://napopodcast.com/podcasts/shawndra-holmberg/]]></link>
  746. <itunes:image href="https://ssl-static.libsyn.com/p/assets/d/f/c/0/dfc0d522267025a7/Stand_Out_NAPO_Podcast_Logo.jpg" />
  747. <description><![CDATA[<p>Shawndra Holmberg, CPO-CD, is the owner of Dhucks. She signs her emails with the title: Primary Instigator of Productivity & Organization for Writers, Creatives, & Dreamers. Holmberg understands the challenges and triumphs of being a writer. Her fourth book, 31 Small Steps to Organize for Emergencies, was just published in February. Shawndra has been in business for 12 years and has lately turned her passion to guiding, mentoring, and coaching fellow writers with a new business, HYH Book Coach. She’ll inspire you to share your message and get your book(s) into the hands of readers everywhere</p> <p>On her journey to becoming an organizing & productivity consultant, author, and book coach, Shawndra Holmberg tackled jobs as varied as bioterrorism preparedness planner for the Hawaii State Department of Health on the Big Island, coordinated environmental and safety training on Johnston Atoll (approximately 850 miles southwest of Hawaii), and handled health and safety issues for a year at the South Pole station, Antarctica, with temperatures ranging from a balmy -7 °F to a chilling -112 °F.</p> <p><img class="alignnone size-full wp-image-104" src= "https://napopodcast.com/wp-content/uploads/2018/04/napo6044-FB-ShawndraHolmberg1.jpg" alt="" width="1024" height="512" /> <img class= "alignnone size-full wp-image-103" src= "https://napopodcast.com/wp-content/uploads/2018/04/napo6044-FB-ShawndraHolmberg2.jpg" alt="" width="1024" height="512" /></p> <h3>What you’ll learn about in this episode:</h3> <ul> <li>There are many great reasons to write a book – and why you can definitely do it</li> <li>Why marketing your business is not a sprint – keep up the activities because they will pay off in the long run</li> <li>The vital importance of adapting your business for economic upturns and downturns</li> <li>Overcoming anxiety around networking</li> <li>How to repurpose existing content to grow your audience</li> <li>There’s not just one format for sharing your words – use books, blogs, vlogs, newsletters – whatever works for you</li> <li>How to adapt to the always changing world of self-publishing</li> <li>Editing is organizing for words.</li> <li>Why it’s important to set smaller, doable goals.</li> </ul>]]></description>
  748. <content:encoded><![CDATA[<p>Shawndra Holmberg, CPO-CD, is the owner of Dhucks. She signs her emails with the title: Primary Instigator of Productivity & Organization for Writers, Creatives, & Dreamers. Holmberg understands the challenges and triumphs of being a writer. Her fourth book, 31 Small Steps to Organize for Emergencies, was just published in February. Shawndra has been in business for 12 years and has lately turned her passion to guiding, mentoring, and coaching fellow writers with a new business, HYH Book Coach. She’ll inspire you to share your message and get your book(s) into the hands of readers everywhere</p> <p>On her journey to becoming an organizing & productivity consultant, author, and book coach, Shawndra Holmberg tackled jobs as varied as bioterrorism preparedness planner for the Hawaii State Department of Health on the Big Island, coordinated environmental and safety training on Johnston Atoll (approximately 850 miles southwest of Hawaii), and handled health and safety issues for a year at the South Pole station, Antarctica, with temperatures ranging from a balmy -7 °F to a chilling -112 °F.</p> <p> </p> What you’ll learn about in this episode: <ul> <li>There are many great reasons to write a book – and why you can definitely do it</li> <li>Why marketing your business is not a sprint – keep up the activities because they will pay off in the long run</li> <li>The vital importance of adapting your business for economic upturns and downturns</li> <li>Overcoming anxiety around networking</li> <li>How to repurpose existing content to grow your audience</li> <li>There’s not just one format for sharing your words – use books, blogs, vlogs, newsletters – whatever works for you</li> <li>How to adapt to the always changing world of self-publishing</li> <li>Editing is organizing for words.</li> <li>Why it’s important to set smaller, doable goals.</li> </ul>]]></content:encoded>
  749. <enclosure length="81550680" type="audio/mpeg" url="https://traffic.libsyn.com/secure/standoutpodcast/SOP_ShawndraHolmgren_03_05_V02.mp3?dest-id=627750" />
  750. <itunes:duration>56:38</itunes:duration>
  751. <itunes:explicit>clean</itunes:explicit>
  752. <itunes:keywords />
  753. <itunes:subtitle><![CDATA[Shawndra Holmberg, CPO-CD, is the owner of Dhucks. She signs her emails with the title: Primary Instigator of Productivity & Organization for Writers, Creatives, & Dreamers. Holmberg understands the challenges and triumphs of being a writer....]]></itunes:subtitle>
  754. <itunes:summary>Shawndra Holmberg, CPO-CD, is the owner of Dhucks. She signs her emails with the title: Primary Instigator of Productivity &amp; Organization for Writers, Creatives, &amp; Dreamers. Holmberg understands the challenges and triumphs of being a writer. Her fourth book, 31 Small Steps to Organize for Emergencies, was just published in February. </itunes:summary>
  755. <itunes:season>1</itunes:season>
  756. <itunes:episode>8</itunes:episode>
  757. <itunes:episodeType>full</itunes:episodeType>
  758. </item>
  759. <item>
  760. <title>Episode 7: Understanding Your Niche with John Hunt</title>
  761. <itunes:title>Understanding Your Niche with John Hunt</itunes:title>
  762. <pubDate>Sun, 08 Apr 2018 08:00:00 +0000</pubDate>
  763. <guid isPermaLink="false"><![CDATA[65e8a776e3d9a6633c57802b5ebe7b19]]></guid>
  764. <link><![CDATA[https://napopodcast.com/podcasts/john-hunt/]]></link>
  765. <itunes:image href="https://ssl-static.libsyn.com/p/assets/d/f/c/0/dfc0d522267025a7/Stand_Out_NAPO_Podcast_Logo.jpg" />
  766. <description><![CDATA[<p>John Hunt is the senior manager of digital marketing content and e-commerce for Smead Manufacturing. Mr. Hunt has over 25-years of experience in both traditional and non-traditional media including digital strategy content creation and new product development.</p> <p>He also is the host of <em>Keeping You Organized</em>, the weekly webcast that often features NAPO organizers and is now in its fifth season. Produced by Smead a leader in office filing products and records management systems for over 100 years that has had a long term relationship with NAPO. Through Hunt’s leadership, Smead focuses on creating solutions-based content creation that builds goodwill with professional organizer and productivity consultant communities.</p> <p>John is going to help us understand how organizers and productivity consultants can take this model and apply it to their own businesses. <img class="alignnone size-full wp-image-98" src= "https://napopodcast.com/wp-content/uploads/2018/04/napo6044-FB-JohnHunt1.jpg" alt="" width="1024" height="512" /> <img class= "alignnone size-full wp-image-97" src= "https://napopodcast.com/wp-content/uploads/2018/04/napo6044-FB-JohnHunt2.jpg" alt="" width="1024" height="512" /></p> <h3>What you’ll learn about in this episode:</h3> <ul> <li>How to build on marketing assets you already have</li> <li>Ways in which NAPO partners with companies large and small</li> <li>The benefits of strong relationships between service providers and product providers</li> <li>The importance of developing your unique selling proposition – your niche and what makes you stand out</li> <li>Using seminars to add value and capture prospects already expressing an interest in your service</li> <li>Steps in nurturing a sales relationship from initial inquiry, to gathering contact, to soft touches and offering things of value, to sale</li> <li>How selling starts with proving to people you can deliver, not just telling them</li> <li>Why “I want to promote my (fill in the blank)!” is not the best sales pitch to get in front of an audience.</li> <li>Staying ahead of the transition from a paper to a digital world</li> </ul>]]></description>
  767. <content:encoded><![CDATA[<p>John Hunt is the senior manager of digital marketing content and e-commerce for Smead Manufacturing. Mr. Hunt has over 25-years of experience in both traditional and non-traditional media including digital strategy content creation and new product development.</p> <p>He also is the host of <em>Keeping You Organized</em>, the weekly webcast that often features NAPO organizers and is now in its fifth season. Produced by Smead a leader in office filing products and records management systems for over 100 years that has had a long term relationship with NAPO. Through Hunt’s leadership, Smead focuses on creating solutions-based content creation that builds goodwill with professional organizer and productivity consultant communities.</p> <p>John is going to help us understand how organizers and productivity consultants can take this model and apply it to their own businesses.  </p> What you’ll learn about in this episode: <ul> <li>How to build on marketing assets you already have</li> <li>Ways in which NAPO partners with companies large and small</li> <li>The benefits of strong relationships between service providers and product providers</li> <li>The importance of developing your unique selling proposition – your niche and what makes you stand out</li> <li>Using seminars to add value and capture prospects already expressing an interest in your service</li> <li>Steps in nurturing a sales relationship from initial inquiry, to gathering contact, to soft touches and offering things of value, to sale</li> <li>How selling starts with proving to people you can deliver, not just telling them</li> <li>Why “I want to promote my (fill in the blank)!” is not the best sales pitch to get in front of an audience.</li> <li>Staying ahead of the transition from a paper to a digital world</li> </ul>]]></content:encoded>
  768. <enclosure length="74008105" type="audio/mpeg" url="https://traffic.libsyn.com/secure/standoutpodcast/SOP_JohnHunt_03_20.mp3?dest-id=627750" />
  769. <itunes:duration>51:24</itunes:duration>
  770. <itunes:explicit>clean</itunes:explicit>
  771. <itunes:keywords />
  772. <itunes:subtitle><![CDATA[John Hunt is the senior manager of digital marketing content and e-commerce for Smead Manufacturing. Mr. Hunt has over 25-years of experience in both traditional and non-traditional media including digital strategy content creation and new product...]]></itunes:subtitle>
  773. <itunes:summary>John Hunt is the senior manager of digital marketing content and e-commerce for Smead Manufacturing. Mr. Hunt has over 25-years of experience in both traditional and non-traditional media including digital strategy content creation and new product development.</itunes:summary>
  774. <itunes:season>1</itunes:season>
  775. <itunes:episode>7</itunes:episode>
  776. <itunes:episodeType>full</itunes:episodeType>
  777. </item>
  778. <item>
  779. <title>Episode 6: Beyond Tax Prep to Tax Strategy with Eric Levenhagen </title>
  780. <itunes:title>Beyond Tax Prep to Tax Strategy with Eric Levenhagen </itunes:title>
  781. <pubDate>Sun, 25 Mar 2018 08:00:00 +0000</pubDate>
  782. <guid isPermaLink="false"><![CDATA[0b748b68d9582e69a9559b61b5ec9c4a]]></guid>
  783. <link><![CDATA[https://napopodcast.com/podcasts/eric-levenhagen/]]></link>
  784. <itunes:image href="https://ssl-static.libsyn.com/p/assets/d/f/c/0/dfc0d522267025a7/Stand_Out_NAPO_Podcast_Logo.jpg" />
  785. <description><![CDATA[<p>Eric Levenhagen is a CPA and owner of Prowise Financial Coaching.</p> <p>Eric’s mission is to empower entrepreneurial abundance. To that end he leads small business owners through a proven process to drive permanent profits into their business, minimize their personal income taxes and maximize their after-tax wealth.</p> <p>Early on in his career, Eric identified that most of the financial services industry is broken and not built to get entrepreneurs the best results. Outside of the office, Eric enjoys spending time with his wife and kids. His hobbies include reading, following college and professional football, and music.</p> <h3>What You’ll Learn in This Episode</h3> <ul> <li>The difference between tax preparation and tax strategy</li> <li>How forward thinking can help you prepare for the next tax cycle</li> <li>Avoiding letting the new tax laws just “happen” to you</li> <li>The tools you may be using already to get proactive about tax savings, and some tools to be aware of</li> <li>Advantages of different types of corporate entity designations – should you be a sole proprietorship, LLC, S-Corp?</li> <li>How to find tax specialists with the experience and training to help you be proactive in your tax strategy</li> <li>Tax law changes that effect what is and is not deductible as a business expense</li> <li>Understanding changes to both corporate and personal taxes and considerations for each category</li> <li>Tax ramification differences between having employees and subcontractors</li> </ul> <h3>The Golden Nuggets:</h3> <p>“As entrepreneurs, we go to school, we get training, we have a set of skills and a ton of passion – but nobody really teaches us about how to handle the money.” – Eric Levenhagen</p> <p>“We help you answer the question, ‘How do I pay as little as I can in personal income tax legally and ethically, and how do I use the information from tax professionals to make my business better, to run it better?’” – Eric Levenhagen</p> <p>“What a tax strategist does is to help you in doing some forward thinking: where is your business going, where do you want to take it in the coming year, in the next three to five years? A tax strategist asks those questions and helps you plan accordingly.” – Eric Levenhagen</p> <p>“You can let the new tax law happen to you, or you can introduce one or two strategies that are right for you, and optimize these new laws to make a big difference in savings.” – Eric Levenhagen</p> <p>“Why did you decide to designate your business as an S-Corporation? The answer is not ‘because my tax person said that is the best thing.’ The answer is, ‘to minimize your self-employment tax.’” – Eric Levenhagen</p> <p>“I get a lot of questions about how the new tax law might effect the actual operation of a business, or decisions an owner might make. Really the effect on day-to-day operation will be very limited.” Eric Levenhagen</p> <p>“Before you throw up your hands and say, ‘this is all too confusing,” understand - with the new tax law, a future-looking solopreneur or small business can potentially see a tax savings of between $5,000 and $10,000 by working with a proactive tax professional.” – Eric Levenhagen</p> <p>“You can respect the power of the IRS, but you don’t have to fear them. There are perfectly legal strategies you can take advantage of to save on taxes without raising any red flags with the IRS.” – Eric Levenhagen</p> <p>“You just need to make sure that if you decide it’s better to, say, have contractors instead of employees, make sure that your working relationship with them is set up so the IRS will recognize that same working relationship.” – Eric Levenhagen</p>]]></description>
  786. <content:encoded><![CDATA[<p>Eric Levenhagen is a CPA and owner of Prowise Financial Coaching.</p> <p>Eric’s mission is to empower entrepreneurial abundance. To that end he leads small business owners through a proven process to drive permanent profits into their business, minimize their personal income taxes and maximize their after-tax wealth.</p> <p>Early on in his career, Eric identified that most of the financial services industry is broken and not built to get entrepreneurs the best results. Outside of the office, Eric enjoys spending time with his wife and kids. His hobbies include reading, following college and professional football, and music.</p> What You’ll Learn in This Episode <ul> <li>The difference between tax preparation and tax strategy</li> <li>How forward thinking can help you prepare for the next tax cycle</li> <li>Avoiding letting the new tax laws just “happen” to you</li> <li>The tools you may be using already to get proactive about tax savings, and some tools to be aware of</li> <li>Advantages of different types of corporate entity designations – should you be a sole proprietorship, LLC, S-Corp?</li> <li>How to find tax specialists with the experience and training to help you be proactive in your tax strategy</li> <li>Tax law changes that effect what is and is not deductible as a business expense</li> <li>Understanding changes to both corporate and personal taxes and considerations for each category</li> <li>Tax ramification differences between having employees and subcontractors</li> </ul> The Golden Nuggets: <p>“As entrepreneurs, we go to school, we get training, we have a set of skills and a ton of passion – but nobody really teaches us about how to handle the money.” – Eric Levenhagen</p> <p>“We help you answer the question, ‘How do I pay as little as I can in personal income tax legally and ethically, and how do I use the information from tax professionals to make my business better, to run it better?’” – Eric Levenhagen</p> <p>“What a tax strategist does is to help you in doing some forward thinking: where is your business going, where do you want to take it in the coming year, in the next three to five years? A tax strategist asks those questions and helps you plan accordingly.” – Eric Levenhagen</p> <p>“You can let the new tax law happen to you, or you can introduce one or two strategies that are right for you, and optimize these new laws to make a big difference in savings.” – Eric Levenhagen</p> <p>“Why did you decide to designate your business as an S-Corporation? The answer is not ‘because my tax person said that is the best thing.’ The answer is, ‘to minimize your self-employment tax.’” – Eric Levenhagen</p> <p>“I get a lot of questions about how the new tax law might effect the actual operation of a business, or decisions an owner might make. Really the effect on day-to-day operation will be very limited.” Eric Levenhagen</p> <p>“Before you throw up your hands and say, ‘this is all too confusing,” understand - with the new tax law, a future-looking solopreneur or small business can potentially see a tax savings of between $5,000 and $10,000 by working with a proactive tax professional.” – Eric Levenhagen</p> <p>“You can respect the power of the IRS, but you don’t have to fear them. There are perfectly legal strategies you can take advantage of to save on taxes without raising any red flags with the IRS.” – Eric Levenhagen</p> <p>“You just need to make sure that if you decide it’s better to, say, have contractors instead of employees, make sure that your working relationship with them is set up so the IRS will recognize that same working relationship.” – Eric Levenhagen</p>]]></content:encoded>
  787. <enclosure length="77065010" type="audio/mpeg" url="https://traffic.libsyn.com/secure/standoutpodcast/NAPO_EricLevenhagen_02_13_V02.mp3?dest-id=627750" />
  788. <itunes:duration>53:31</itunes:duration>
  789. <itunes:explicit>clean</itunes:explicit>
  790. <itunes:keywords />
  791. <itunes:subtitle><![CDATA[Eric Levenhagen is a CPA and owner of Prowise Financial Coaching. Eric’s mission is to empower entrepreneurial abundance. To that end he leads small business owners through a proven process to drive permanent profits into their business, minimize...]]></itunes:subtitle>
  792. <itunes:summary>Eric’s mission is to empower entrepreneurial abundance. To that end he leads small business owners through a proven process to drive permanent profits into their business, minimize their personal income taxes and maximize their after-tax wealth.</itunes:summary>
  793. <itunes:season>1</itunes:season>
  794. <itunes:episode>6</itunes:episode>
  795. <itunes:episodeType>full</itunes:episodeType>
  796. </item>
  797. <item>
  798. <title>Episode 5: Organizing for Growth with Liz Jenkins</title>
  799. <itunes:title>Organizing for Growth with Liz Jenkins</itunes:title>
  800. <pubDate>Sun, 11 Mar 2018 09:00:00 +0000</pubDate>
  801. <guid isPermaLink="false"><![CDATA[93fcf7f7bbf22ffe3eb60abec6bae53f]]></guid>
  802. <link><![CDATA[https://napopodcast.com/podcasts/liz-jenkins/]]></link>
  803. <itunes:image href="https://ssl-static.libsyn.com/p/assets/d/f/c/0/dfc0d522267025a7/Stand_Out_NAPO_Podcast_Logo.jpg" />
  804. <description><![CDATA[<p>Liz Jenkins has a knack not just for organizing other people’s stuff, but putting the time and effort into organizing her own business for sustained growth.</p> <p>Jenkins is a certified professional organizer, and started her business A Fresh Space in 2005 in Franklin, Tennessee. Yes, she was a solopreneur at the time.</p> <p>Over the last 13 years, Liz has grown her business into a successful 12-person company, focusing on residential organizing, move management and business consulting. They have recently added a handyman division. Her National Association of Productivity and Organizing professionals contributions include chairing the 2015 NAPO conference in L.A, speaking at several NAPO conferences including the Ask The Organizer panel and a breakout session, nearly every board position in NAPO Nashville, and is currently the chair of the special interest groups. <img class= "alignnone size-full wp-image-86" src= "https://napopodcast.com/wp-content/uploads/2018/03/napo7004-FB-LizJenkins1.jpg" alt="" width="1024" height="512" /></p> <h3>What you’ll learn about in this episode:</h3> <ul> <li>Insights on growing your business from solopreneur to multi-person company</li> <li>How staffing frees you up to improve processes AND gets jobs done faster – happy you, happy client</li> <li>Factoring in profit from employee labor as well as project costs</li> <li>Growing a business means doing what you do well and learning to delegate the rest</li> <li>Why trying something, making mistakes and learning is far superior to standing still</li> <li>Facing and addressing those things in your business that scare you</li> <li>Tips on managing and offering perks for part-time employees</li> <li>Why it’s ok to post pricing so potential clients know what they are getting into</li> <li>How to avoid spinning your wheels on things that don’t increase customer satisfaction or the bottom line</li> </ul>]]></description>
  805. <content:encoded><![CDATA[<p>Liz Jenkins has a knack not just for organizing other people’s stuff, but putting the time and effort into organizing her own business for sustained growth.</p> <p>Jenkins is a certified professional organizer, and started her business A Fresh Space in 2005 in Franklin, Tennessee. Yes, she was a solopreneur at the time.</p> <p>Over the last 13 years, Liz has grown her business into a successful 12-person company, focusing on residential organizing, move management and business consulting. They have recently added a handyman division. Her National Association of Productivity and Organizing professionals contributions include chairing the 2015 NAPO conference in L.A, speaking at several NAPO conferences including the Ask The Organizer panel and a breakout session, nearly every board position in NAPO Nashville, and is currently the chair of the special interest groups. </p> What you’ll learn about in this episode: <ul> <li>Insights on growing your business from solopreneur to multi-person company</li> <li>How staffing frees you up to improve processes AND gets jobs done faster – happy you, happy client</li> <li>Factoring in profit from employee labor as well as project costs</li> <li>Growing a business means doing what you do well and learning to delegate the rest</li> <li>Why trying something, making mistakes and learning is far superior to standing still</li> <li>Facing and addressing those things in your business that scare you</li> <li>Tips on managing and offering perks for part-time employees</li> <li>Why it’s ok to post pricing so potential clients know what they are getting into</li> <li>How to avoid spinning your wheels on things that don’t increase customer satisfaction or the bottom line</li> </ul>]]></content:encoded>
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  807. <itunes:duration>01:05:50</itunes:duration>
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  809. <itunes:keywords />
  810. <itunes:subtitle><![CDATA[Liz Jenkins has a knack not just for organizing other people’s stuff, but putting the time and effort into organizing her own business for sustained growth. Jenkins is a certified professional organizer, and started her business A Fresh Space in...]]></itunes:subtitle>
  811. <itunes:summary>Liz Jenkins has a knack not just for organizing other people’s stuff, but putting the time and effort into organizing her own business for sustained growth. Jenkins is a certified professional organizer, and started her business A Fresh Space in 2005 in Franklin, Tennessee. Yes, she was a solopreneur at the time.</itunes:summary>
  812. <itunes:season>1</itunes:season>
  813. <itunes:episode>5</itunes:episode>
  814. <itunes:episodeType>full</itunes:episodeType>
  815. </item>
  816. <item>
  817. <title>Episode 4: Mastering your email marketing with Theresa Condict</title>
  818. <itunes:title>Mastering Your Email Marketing with Theresa Condict</itunes:title>
  819. <pubDate>Sun, 25 Feb 2018 09:00:00 +0000</pubDate>
  820. <guid isPermaLink="false"><![CDATA[992af3483f3c6a84fa395e719ea49e57]]></guid>
  821. <link><![CDATA[https://napopodcast.com/podcasts/theresa-condict/]]></link>
  822. <itunes:image href="https://ssl-static.libsyn.com/p/assets/d/f/c/0/dfc0d522267025a7/Stand_Out_NAPO_Podcast_Logo.jpg" />
  823. <description><![CDATA[<p>Theresa Condict is a marketing professional and account manager at Idea Agency. She has proven success in building brand recognition and customer engagement through her knowledge of best practices in web development, SEO, digital advertising, email strategy, there it is, and database design.</p> <p>Her work for Idea Agency includes development of strategic marketing plans, creating and managing annual marketing budgets, creating trafficking and product management as well as results-oriented digital strategy and implementation. Theresa is a graduate of McGill University and is pursuing her MBA in Business Data Analytics from Quinnipiac University. If that were not enough, Theresa is also a competitive race car driver. <img class= "alignnone size-full wp-image-77" src= "https://napopodcast.com/wp-content/uploads/2018/02/napo6044-FB-TheresaCondict1.jpg" alt="" width="1024" height="512" /></p> <h3>What you’ll learn about in this episode:</h3> <ul> <li>Organizing your email marketing strategy</li> <li>Getting the most from your email marketing analytics</li> <li>Tracking results for increasingly efficient budgeting</li> <li>Using the data from email services like Mail Chimp and Constant Contact</li> <li>Understanding open rates vs. click rates</li> <li>Growing your list while purging inactive subscribers</li> <li>Comparing email benchmarks by industry – click rates and other metrics vary by industry</li> <li>Recommended platforms for smaller scale and more advanced analytics</li> <li>Why organic and inbound growth is more effective than buying a list</li> <li>Effective use of calls to action and landing pages</li> <li>Offering something of value – ebook, newsletter, discount, etc.</li> <li>Understanding bounce rates, hard bounce and soft bounce</li> <li>Tips on creating a great subject line</li> </ul>]]></description>
  824. <content:encoded><![CDATA[<p>Theresa Condict is a marketing professional and account manager at Idea Agency. She has proven success in building brand recognition and customer engagement through her knowledge of best practices in web development, SEO, digital advertising, email strategy, there it is, and database design.</p> <p>Her work for Idea Agency includes development of strategic marketing plans, creating and managing annual marketing budgets, creating trafficking and product management as well as results-oriented digital strategy and implementation. Theresa is a graduate of McGill University and is pursuing her MBA in Business Data Analytics from Quinnipiac University. If that were not enough, Theresa is also a competitive race car driver. </p> What you’ll learn about in this episode: <ul> <li>Organizing your email marketing strategy</li> <li>Getting the most from your email marketing analytics</li> <li>Tracking results for increasingly efficient budgeting</li> <li>Using the data from email services like Mail Chimp and Constant Contact</li> <li>Understanding open rates vs. click rates</li> <li>Growing your list while purging inactive subscribers</li> <li>Comparing email benchmarks by industry – click rates and other metrics vary by industry</li> <li>Recommended platforms for smaller scale and more advanced analytics</li> <li>Why organic and inbound growth is more effective than buying a list</li> <li>Effective use of calls to action and landing pages</li> <li>Offering something of value – ebook, newsletter, discount, etc.</li> <li>Understanding bounce rates, hard bounce and soft bounce</li> <li>Tips on creating a great subject line</li> </ul>]]></content:encoded>
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  826. <itunes:duration>49:11</itunes:duration>
  827. <itunes:explicit>clean</itunes:explicit>
  828. <itunes:keywords />
  829. <itunes:subtitle><![CDATA[Theresa Condict is a marketing professional and account manager at Idea Agency. She has proven success in building brand recognition and customer engagement through her knowledge of best practices in web development, SEO, digital advertising, email...]]></itunes:subtitle>
  830. <itunes:summary>Theresa Condict is a marketing professional and account manager at Idea Agency. She has proven success in building brand recognition and customer engagement through her knowledge of best practices in web development, SEO, digital advertising, email strategy, there it is, and database design.</itunes:summary>
  831. <itunes:season>1</itunes:season>
  832. <itunes:episode>4</itunes:episode>
  833. <itunes:episodeType>full</itunes:episodeType>
  834. </item>
  835. <item>
  836. <title>Episode 3: Minimums lead to maximums with Helene Segura</title>
  837. <itunes:title>Minimums Lead to Maximums with Helene Segura</itunes:title>
  838. <pubDate>Sun, 11 Feb 2018 09:00:00 +0000</pubDate>
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  840. <link><![CDATA[https://napopodcast.com/podcasts/helene-segura/]]></link>
  841. <itunes:image href="https://ssl-static.libsyn.com/p/assets/d/f/c/0/dfc0d522267025a7/Stand_Out_NAPO_Podcast_Logo.jpg" />
  842. <description><![CDATA[<p>Time management fixer Helene Segura is a productivity consultant who provides time management strategies that give busy professionals the powerful strategies and tactics they need to slay wasted time.</p> <p>The author of two Amazon best-selling books, Helene has been the featured productivity expert in more than 150 media interviews including publications such as <em>US News and World Report</em> and <em>Money Magazine</em>, as well as on Fox, CBS, ABC and NBC affiliates. During her time management keynotes and workshops, she shares her mind-bending framework for decreasing interruptions, distractions and procrastination so that you can spend more time generating revenue.</p> <p>On weekends, Helene can be found experimenting with recipes or sneaking adult beverages onto the lawn bowling court. <img class= "alignnone size-full wp-image-71" src= "https://napopodcast.com/wp-content/uploads/2018/02/napo6044-FB-HeleneSegura1.jpg" alt= ""The media started to call me because they knew I would show up. In the beginning, that’s all it took to start building this resume. It's basically a resume of trust and credibility." – Helene Segura" width="1024" height="512" /></p> <h3>What you’ll learn about in this episode:</h3> <ul> <li>How to set yourself up for success with the side hustle</li> <li>How to maximize your time</li> <li>How to make opportunities for yourself personally and professionally</li> <li>How setting minimums can help you set maximums</li> <li>A proven strategy for finding clients</li> <li>How teaming up with other businesses can help grow your business</li> <li>Why industry credentials are so important</li> <li>How NAPO membership can advance your business</li> <li>The advantages of relationships with other organizers</li> <li>How to build a resume of trust and credibility</li> </ul> <h3>Ways to connect with Helene Segura:</h3> <p><a href= "mailto:[email protected]">[email protected]</a></p> <p><a href="http://www.twitter.com/LivingOrderSA" target="_blank" rel="noopener">http://www.twitter.com/LivingOrderSA</a> <a href= "http://www.facebook.com/LivingOrderSA" target="_blank" rel= "noopener">http://www.facebook.com/LivingOrderSA</a> <a href= "http://www.pinterest.com/LivingOrderSA" target="_blank" rel= "noopener">http://www.pinterest.com/LivingOrderSA</a> <a href= "https://plus.google.com/u/0/+HeleneSegura/posts" target="_blank" rel="noopener">https://plus.google.com/u/0/+HeleneSegura/posts</a> <a href="http://www.youtube.com/LivingOrderSA" target="_blank" rel= "noopener">http://www.youtube.com/LivingOrderSA</a> <a href= "http://www.linkedin.com/in/helenesegura/" target="_blank" rel= "noopener">www.linkedin.com/in/helenesegura/</a></p>]]></description>
  843. <content:encoded><![CDATA[<p>Time management fixer Helene Segura is a productivity consultant who provides time management strategies that give busy professionals the powerful strategies and tactics they need to slay wasted time.</p> <p>The author of two Amazon best-selling books, Helene has been the featured productivity expert in more than 150 media interviews including publications such as <em>US News and World Report</em> and <em>Money Magazine</em>, as well as on Fox, CBS, ABC and NBC affiliates. During her time management keynotes and workshops, she shares her mind-bending framework for decreasing interruptions, distractions and procrastination so that you can spend more time generating revenue.</p> <p>On weekends, Helene can be found experimenting with recipes or sneaking adult beverages onto the lawn bowling court. ]]></content:encoded>
  844. <enclosure length="71879573" type="audio/mpeg" url="https://traffic.libsyn.com/secure/standoutpodcast/SOP_HeleneSegura_12_28.mp3?dest-id=627750" />
  845. <itunes:duration>49:55</itunes:duration>
  846. <itunes:explicit>clean</itunes:explicit>
  847. <itunes:keywords />
  848. <itunes:subtitle><![CDATA[Time management fixer Helene Segura is a productivity consultant who provides time management strategies that give busy professionals the powerful strategies and tactics they need to slay wasted time. The author of two Amazon best-selling books,...]]></itunes:subtitle>
  849. <itunes:summary>Time management fixer Helene Segura is a productivity consultant who provides time management strategies that give busy professionals the powerful strategies and tactics they need to slay wasted time.</itunes:summary>
  850. <itunes:season>1</itunes:season>
  851. <itunes:episode>3</itunes:episode>
  852. <itunes:episodeType>full</itunes:episodeType>
  853. </item>
  854. <item>
  855. <title>Episode 2: All Things Marketing with Drew McLellan</title>
  856. <itunes:title>All Things Marketing with Drew McLellan</itunes:title>
  857. <pubDate>Sun, 21 Jan 2018 09:00:00 +0000</pubDate>
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  859. <link><![CDATA[https://napopodcast.com/podcasts/drew-mclellan/]]></link>
  860. <itunes:image href="https://ssl-static.libsyn.com/p/assets/d/f/c/0/dfc0d522267025a7/Stand_Out_NAPO_Podcast_Logo.jpg" />
  861. <description><![CDATA[<p>Drew McLellan has worked in advertising for 30+ years and started his own agency, McLellan Marketing Group in 1995 after a five-year stint at one of the world’s largest agencies, Young & Rubicam.  </p> <p>He is considered a national marketing expert. He launched MMG’s blog in 2006 and it has been on the AdAge Top 150 from the list's inception in 2008. His first book, 99.3 Random Acts of Marketing, was published in 2003 and Drew and Australian marketer Gavin Heaton created the Age of Conversation series of crowdsourced books in 2007. To date, the AOC series has raised over $50,000 for charity.</p> <p>Drew’s writing has appeared in <em>Forbes, The Washington Post,</em> <em>Entrepreneur Magazine, New York Times, CNN, BusinessWeek</em>, and many others. The <em>Wall Street Journal</em> calls him “one of 10 bloggers every entrepreneur should read.”</p> <p>His favorite topics include all things marketing and entrepreneurial, being a dad and how the Los Angeles Dodgers keep breaking his heart. <img class="alignnone size-full wp-image-66" src= "https://napopodcast.com/wp-content/uploads/2018/01/napo6044-FB-DrewMcLellan.jpg" alt= "“When you know who your audience is, you can narrow the conversation so you only talk about what truly matters to them. That captures and keeps their attention.” - Drew McLellan" width="1024" height="512" /></p> <h3>What you’ll learn about in this episode:</h3> <ul> <li>Why having a clear picture of who you are as a business is the best tool when it comes to marketing</li> <li>How to figure out who your “sweet spot clients” are</li> <li>How walking away from business can be the best thing you can do for your business</li> <li>Why the channel you should be paying the most attention to is your own website</li> <li>Why your website needs to be mobile ready</li> <li>How do you show you’re serious as a professional</li> <li>Should you be blogging</li> <li>How many clients do you really need</li> <li>In order to buy, your clients have to know, like and trust you</li> <li>Why ratings and reviews are so important</li> <li>How to come up with blog content consistently</li> <li>How to “slice and dice” your social content</li> </ul> <h3>Ways to connect with Drew McLellan:</h3> <ul> <li>Email: <a href= "mailto:[email protected]">[email protected]</a></li> </ul>]]></description>
  862. <content:encoded><![CDATA[<p>Drew McLellan has worked in advertising for 30+ years and started his own agency, McLellan Marketing Group in 1995 after a five-year stint at one of the world’s largest agencies, Young & Rubicam.  </p> <p>He is considered a national marketing expert. He launched MMG’s blog in 2006 and it has been on the AdAge Top 150 from the list's inception in 2008. His first book, 99.3 Random Acts of Marketing, was published in 2003 and Drew and Australian marketer Gavin Heaton created the Age of Conversation series of crowdsourced books in 2007. To date, the AOC series has raised over $50,000 for charity.</p> <p>Drew’s writing has appeared in <em>Forbes, The Washington Post,</em> <em>Entrepreneur Magazine, New York Times, CNN, BusinessWeek</em>, and many others. The <em>Wall Street Journal</em> calls him “one of 10 bloggers every entrepreneur should read.”</p> <p>His favorite topics include all things marketing and entrepreneurial, being a dad and how the Los Angeles Dodgers keep breaking his heart. </p> What you’ll learn about in this episode: <ul> <li>Why having a clear picture of who you are as a business is the best tool when it comes to marketing</li> <li>How to figure out who your “sweet spot clients” are</li> <li>How walking away from business can be the best thing you can do for your business</li> <li>Why the channel you should be paying the most attention to is your own website</li> <li>Why your website needs to be mobile ready</li> <li>How do you show you’re serious as a professional</li> <li>Should you be blogging</li> <li>How many clients do you really need</li> <li>In order to buy, your clients have to know, like and trust you</li> <li>Why ratings and reviews are so important</li> <li>How to come up with blog content consistently</li> <li>How to “slice and dice” your social content</li> </ul> Ways to connect with Drew McLellan: <ul> <li>Email: <a href= "mailto:[email protected]">[email protected]</a></li> </ul>]]></content:encoded>
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  864. <itunes:duration>01:01:19</itunes:duration>
  865. <itunes:explicit>clean</itunes:explicit>
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  867. <itunes:subtitle><![CDATA[Drew McLellan has worked in advertising for 30+ years and started his own agency, McLellan Marketing Group in 1995 after a five-year stint at one of the world’s largest agencies, Young & Rubicam.   He is considered a national marketing...]]></itunes:subtitle>
  868. <itunes:summary>Drew McLellan has worked in advertising for 30+ years and started his own agency, McLellan Marketing Group in 1995 after a five-year stint at one of the world’s largest agencies, Young &amp; Rubicam.  </itunes:summary>
  869. <itunes:season>1</itunes:season>
  870. <itunes:episode>2</itunes:episode>
  871. <itunes:episodeType>full</itunes:episodeType>
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  873. <item>
  874. <title>Episode 1: Secrets Of Success With Geralin Thomas</title>
  875. <itunes:title>Secrets Of Success With Geralin Thomas</itunes:title>
  876. <pubDate>Sat, 06 Jan 2018 02:24:30 +0000</pubDate>
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  878. <link><![CDATA[https://napopodcast.com/podcasts/geralin-thomas/]]></link>
  879. <itunes:image href="https://ssl-static.libsyn.com/p/assets/d/f/c/0/dfc0d522267025a7/Stand_Out_NAPO_Podcast_Logo.jpg" />
  880. <description><![CDATA[<p>Geralin Thomas founded her business, Metropolitan Organizing LLC, in 2002. In addition to residential organizing, she is a career coach for professional organizers specializing in creating and growing successful, profitable businesses.</p> <p>She is a speaker and author of <em>From Hoarding to Hope, Understanding People Who Hoard and How To Help Them</em> as well as <em>Declutter Your Home: Tips, Techniques and Trade Secrets</em>. She has been seen on A&E’s TV show Hoarders, the Nate Berkus Show, NBC’s the Today Show, Fine Living Network, just to name a few.</p> <p>She was voted best chronic disorganization expert and has been a NAPO instructor since 2006, past president of NAPO North Carolina, NAPO North Carolina ambassador and on NAPO’s education committee.</p> <p><strong>What you’ll learn about in this episode:</strong></p> <ul> <li>What’s the best way to start out if you’re new to the industry</li> <li>Why building your credibility and your professionalism is essential to building your business</li> <li>What you can do to build your credibility</li> <li>How to use social media to your advantage</li> <li>How to build a relationship with a brand</li> <li>Using NAPO to build relationships nationwide</li> <li>Why steady marketing is a must to grow your business</li> <li>How to craft an “elevator” speech</li> <li>The one marketing tool Geralin can’t live without</li> <li>How to do what you’re good at and hire out the rest</li> <li>Employees vs. Independent Contractors</li> </ul> <p> </p>]]></description>
  881. <content:encoded><![CDATA[<p>Geralin Thomas founded her business, Metropolitan Organizing LLC, in 2002. In addition to residential organizing, she is a career coach for professional organizers specializing in creating and growing successful, profitable businesses.</p> <p>She is a speaker and author of <em>From Hoarding to Hope, Understanding People Who Hoard and How To Help Them</em> as well as <em>Declutter Your Home: Tips, Techniques and Trade Secrets</em>. She has been seen on A&E’s TV show Hoarders, the Nate Berkus Show, NBC’s the Today Show, Fine Living Network, just to name a few.</p> <p>She was voted best chronic disorganization expert and has been a NAPO instructor since 2006, past president of NAPO North Carolina, NAPO North Carolina ambassador and on NAPO’s education committee.</p> <p>What you’ll learn about in this episode:</p> <ul> <li>What’s the best way to start out if you’re new to the industry</li> <li>Why building your credibility and your professionalism is essential to building your business</li> <li>What you can do to build your credibility</li> <li>How to use social media to your advantage</li> <li>How to build a relationship with a brand</li> <li>Using NAPO to build relationships nationwide</li> <li>Why steady marketing is a must to grow your business</li> <li>How to craft an “elevator” speech</li> <li>The one marketing tool Geralin can’t live without</li> <li>How to do what you’re good at and hire out the rest</li> <li>Employees vs. Independent Contractors</li> </ul> <p> </p>]]></content:encoded>
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  883. <itunes:duration>54:05</itunes:duration>
  884. <itunes:explicit>clean</itunes:explicit>
  885. <itunes:keywords />
  886. <itunes:subtitle><![CDATA[Geralin Thomas founded her business, Metropolitan Organizing LLC, in 2002. In addition to residential organizing, she is a career coach for professional organizers specializing in creating and growing successful, profitable businesses. She is a...]]></itunes:subtitle>
  887. <itunes:summary>Geralin Thomas founded her business, Metropolitan Organizing LLC, in 2002. She is a residential organizer, and a career coach for professional organizers specializing in creating and growing successful, profitable businesses.
  888.  
  889. A speaker and author who has been seen on Hoarders, the Nate Berkus Show, NBC’s the Today Show, and Fine Living Network, just to name a few.
  890.  
  891. Voted best chronic disorganization expert and has been a NAPO instructor since 2006 and a past president of NAPO North Carolina.</itunes:summary>
  892. <itunes:season>1</itunes:season>
  893. <itunes:episode>1</itunes:episode>
  894. <itunes:episodeType>full</itunes:episodeType>
  895. <itunes:author>NAPO</itunes:author>
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  899.  
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