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<?xml version="1.0" encoding="UTF-8"?><rss version="2.0" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" > <channel> <title>smemums.info</title> <atom:link href="http://smemums.info/feed" rel="self" type="application/rss+xml" /> <link>https://smemums.info</link> <description></description> <lastBuildDate>Tue, 22 Aug 2023 09:21:21 +0000</lastBuildDate> <language>en</language> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <generator>http://wordpress.org/?v=3.1.3</generator> <item> <title>Breakthrough In Solving The Problem Of How To Evaluate A Product Manager</title> <link>https://smemums.info/breakthrough-in-solving-the-problem-of-how-to-evaluate-a-product-manager,html</link> <comments>https://smemums.info/breakthrough-in-solving-the-problem-of-how-to-evaluate-a-product-manager,html#comments</comments> <pubDate>Tue, 04 Apr 2023 13:12:01 +0000</pubDate> <dc:creator>admin</dc:creator> <category><![CDATA[Uncategorized]]></category> <category><![CDATA[supply chain management]]></category> <guid isPermaLink="false">http://smemums.info/?p=72</guid> <description><![CDATA[Oh do I have a tasty dilemma for you this time around! I’ve been working with one of my clients who is setting up a brand new product management department. He’s faced with a challenge that you’d think would be more common than it appears to be: just how should you evaluate the job that [...]]]></description> <content:encoded><![CDATA[<p> Oh do I have a tasty dilemma for you this time around! I’ve been working with one of my clients who is setting up a brand new product management department. He’s faced with a challenge that you’d think would be more common than it appears to be: just how should you evaluate the job that a product manager is doing?Product Managers Are Not Project ManagersThe newly minted manager of product managers was struggling. It was the beginning of the year and one of the things that he had to do on his list of tasks was to set up annual goals for his team.This manager was coming from a project management background. In his first pass at creating goals for his team this training really came across: all of the goals had to do with meeting dates. Clearly there’s more to being a product manager than this.He was facing a revolt from his p-management team when I was brought in to see if I could broker a solution to this problem. The manager had a valid need to be able to manage his p-managers, but they also had a reasonable expectation that they would be measured based on what a product manager does, not on what a project manager does.Say Hello To The Puppet MasterI stated out by having a talk with the manager who was trying to come up with the goals. It turned out that he really didn’t have a clear understanding of what product managers do. In a nutshell, he viewed p-managers as sort of a “super project manager”. The only problem with this is that the company had project managers who worked on every product’s team. Clearly there had to be something different in what these two groups of employees were doing.I then took some time and met with the p-managers themselves. It turns out that they were all busy doing exactly what you would expect a product manager to be doing: studying markets, guiding product developers, and putting out fires.After having collected all of the available information, I brought the manager and his team back together. I started this meeting out by taking the time to explain to the manager the role that product managers played in his company.Right or wrong, I used the analogy of a puppet master (you know, those old-time puppeteers who controlled the puppets by pulling on strings connected to their hands and feet). I pointed out to him that the role of the p-manager was not so much to do things, but rather to make sure that things got done. P-managers are like information hubs. They ensure that the right information gets to the right person at the right time so that they can accomplish a task.The difference between a p-manager and a project manager can be murky at times. However, I pointed out that if the p-manager told the project manager to build a 3-wheeled car, the project manager would make sure that the car got built on time and on budget. However, when the car flopped in the marketplace, it would be the p-manager’s fault because he had said that a 3-wheeled car was what the world needed.A New Way To Evaluate Product ManagersWhat was needed here was a new way to evaluate product managers. Others have discussed this topic and they’ve focused on getting the product’s requirements correct. I think that this is important; however, the p-manager’s job does not end there.What I told the manager and his team was that a much better way to evaluate product managers is to focus on the four areas that a product manager actually controls. These all have to do with the up-front work of determining what product to create, creating the product, and then ensuring that the product is a success once it’s been made.The four areas include: knowledge of the market, providing a well understood business strategy, empowering the company with product tactics, and directing the creation of product related content. Each one of these areas has plenty of room for individual performance metrics to be created that can be used to evaluate how well a p-manager is doing his / her job.What All Of This Means For YouP-managers, just like every other employee in a company, need to be evaluated in order to determine if they are doing a good job. The problem is that nobody really seems to have come up with a good way of doing this.P-managers are not project managers. This means that the traditional management metrics of delivering a product on a given date and keeping it on budget, don’t really seem to apply to p-managers.What a p-manager does is pretty much all “behind the scenes”. We deal in relationships as we get people to do different things at different times. We are an information hub that provides the right information to the right people at the right time.A much better way to evaluate product managers is to focus on the four areas that a p-manager actually controls: knowledge of the market, providing a well understood business strategy, empowering the company with product tactics, and directing the creation of product related content.The performance of a p-manager can be measured. However, you need to be very careful to do it in terms of what a product manager does, not what a project manager does. Once you establish the proper metrics to measure your p-manager by, you’ll be able to determine just how successful your products are going to be. </p><div class="mads-block"></div>]]></content:encoded> <wfw:commentRss>https://smemums.info/breakthrough-in-solving-the-problem-of-how-to-evaluate-a-product-manager,html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>Supply Chain Management – Software-as-a-Service</title> <link>https://smemums.info/supply-chain-management-software-as-a-service,html</link> <comments>https://smemums.info/supply-chain-management-software-as-a-service,html#comments</comments> <pubDate>Tue, 04 Apr 2023 09:20:29 +0000</pubDate> <dc:creator>admin</dc:creator> <category><![CDATA[Uncategorized]]></category> <category><![CDATA[supply chain management]]></category> <guid isPermaLink="false">http://smemums.info/?p=70</guid> <description><![CDATA[Is spending thousands of dollars to purchase supply chain software draining your cash flow? Is your software becoming out-of-date quickly after purchasing it?Are you investing too much time programming supply chain software to make it work right? Are you continually having problems keeping software updated and working with different versions?Are you having difficulties creating the [...]]]></description> <content:encoded><![CDATA[<p> Is spending thousands of dollars to purchase supply chain software draining your cash flow? Is your software becoming out-of-date quickly after purchasing it?Are you investing too much time programming supply chain software to make it work right? Are you continually having problems keeping software updated and working with different versions?Are you having difficulties creating the supply chain collaboration and visibility you desire with global customers, partners, logistics providers, sales, operational centers and administrative departments?Are you frustrated not getting the results you were promised from your supply chain software provider? Are you tired of hearing about why the software program doesn’t work?If you are nodding “YES” to these concerns, don’t feel lonely as most supply chain management executives agree.Each year exporters, importers and service providers invest millions of dollars and employ thousands of software and hardware technicians hoping to improved productivity and achieve better supply chain management collaboration. Most companies never realized their supply chain management goals. And, rarely does a company attain ROI value from their software technology investment before it becomes obsolete or needs extensive re-programming. One main reason is over-the counter software packages and in-house programmed software is comprised of bits and pieces fitted together without a comprehensive end-to-end business visibility plan.According to Forrester Research, an independent technology and market research company, the current global economic crisis will reduce spending on IT products and services by three per cent in 2009. It may not sound much but perhaps this tightening of budgets is what supply chain management executives need to take a serious look at what benefits they are attaining from their current supply chain management software and at what total cost to their company’s productivity and competitiveness.The affordable, sustainable solution to supply chain management software is Software-as-a-Service, know as SaaS. Software-as-a-Service offers four immediate benefits that makes it very attractive in these economic times: 1) Quick to Implement; 2) Pay-As-You-Go Variable Cost; 3) Scalability to your Requirements; and 4) No Capital Expense.Consider these Software-as-a-Service benefits that will add value to your supply chain management and company profitability:o SaaS saves money. No more software installation or maintenance headaches.o SaaS reduces IT staffing, technology spend, and distractions.o SaaS provides real-time global supply chain information with on-demand reporting.o SaaS improves mobility. Desktop / Laptop compatible, no mainframe computer needed.o SaaS saves deployment time. Get the entire company and all overseas offices upgraded instantly at the same time.o SaaS allows immediate access to the latest software innovations, logistics supply chain tools and regulatory compliance.o SaaS encourages supply chain coordination and collaboration. Company departments, customers, vendors, logistics providers and partners can contribute and collaborate in real time. And, eliminate duplicate data entry at your different locations and departments.o SaaS helps control confidentially. Allocate access permissions based on who needs to know what information. Give your top executives full end-to-end visibility to track and trace, quote pricing, generate performance reports, ensure regulatory compliance, create what-if scenarios and much more.o SaaS improves network security protection. Built-in global security to defend against malicious threats, hacker attacks and harmful viruses.o SaaS allows redistribution of IT budget and eliminates tedious paperwork. More time and money available to focus on sales, marketing, customer service improvements and profit to the corporate bottom line.o SaaS can be integrated into other company software applications and provide seamless end-to-end visibility into your business performance and profitability metrics.o SaaS provides immediate real time information, statistics and reporting. Enables supply chain management by key performance indicators KPI’s.o SaaS does not require a large capital expenditure. Pay-as-you-go. Variable monthly fee based on usage.o SaaS offers scalability. Big and small companies. You can quickly deploy logistics applications and regulatory compliance applications that are urgently needed now to improve your competitive edge and visibility. Add more SaaS features and modules as your requirements expand.o SaaS can be customization. Quick adaptation to your specific operational, sales, administrative and accounting requirements. Screen views, reports and communication mimics how you want to manage your business and logistics supply chain.SaaS Software-as-a Service offer the best supply chain management technology at a cost you can afford delivering the results you need to sustain productivity, visibility and profitability. If your current supply chain software isn’t providing you the tools you need to manage on-demand; or not creating the coordination and collaboration you desire; and is more of a distraction and problem than the results, perhaps it’s time to explore Software-as-a-Service Supply Chain Management. </p>]]></content:encoded> <wfw:commentRss>https://smemums.info/supply-chain-management-software-as-a-service,html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>The Strategic Importance of Supply Chain Management (SCM)</title> <link>https://smemums.info/the-strategic-importance-of-supply-chain-management-scm,html</link> <comments>https://smemums.info/the-strategic-importance-of-supply-chain-management-scm,html#comments</comments> <pubDate>Tue, 04 Apr 2023 07:01:27 +0000</pubDate> <dc:creator>admin</dc:creator> <category><![CDATA[Uncategorized]]></category> <category><![CDATA[supply chain management]]></category> <guid isPermaLink="false">http://smemums.info/?p=68</guid> <description><![CDATA[1 Introduction:Logistics supply chain management is one of the most contemporary and challenging concept in today’s business world. Due to increasing global demand of business; transportation, procurement, manufacturing, distribution activities increased tremendously. Now a day, major companies are focusing on SCM to reduce cost and constantly trying to develop new innovative strategy to meet consumer [...]]]></description> <content:encoded><![CDATA[<p> 1 Introduction:Logistics supply chain management is one of the most contemporary and challenging concept in today’s business world. Due to increasing global demand of business; transportation, procurement, manufacturing, distribution activities increased tremendously. Now a day, major companies are focusing on SCM to reduce cost and constantly trying to develop new innovative strategy to meet consumer demand to achieve competitive advantage.2 Definition of Supply Chain Management:In short, supply chain management means, right product at the right place at the right time at the right measure and at the right quantity. For example, in a supermarket, if the consumer found in a product shelves, there is tag for the product but no product in shelves; what you think? Yes, that is because of poor management of SCM. More precisely, SCM is the management of inbound and outbound logistics process to integrate from procurement, suppliers, manufacturers, warehouse, distributors, transportation, and store in order to meet consumer demands.3 Why Supply Chain Management is Important?As global competitions are increasing customer have different choices & needs to satisfy demands. For example, if there are demand for umbrella in rainy season and if you asked supplier to deliver 20,000 umbrellas in summer and expected to receive at the beginning of rainy season; what do think would probably happened?According to this scenario, say for example, supplier response lately after two weeks, slowly starting procurement and then starting production and supply the goods at the end of rainy season. As a result, in this case the buyer will face tremendous losses.Let’s just think how can, we change our scenario with an effective strategy: consider the order of umbrella was given at the end of spring to deliver at the end of summer. Supplier response precisely, starting from procurement to distribution utmost efficiently and transported through freight within one week before ending summer. The delivery was on time and arrive within 30th days in summer. The buyer is happy to receive items on time and that allows the buyer to distribute products through distribution channel and, with the right forecasted of demand, buyer captures the market at the right time and making money.In past manufacturers were known as the drivers of the supply chain as they were scrambling to meet customer demands at rapid pace but now customer is called the driving shots in a long term competitive advantage. To meet the customer demand accordingly, companies are shifting to customer oriented strategy (a bright example would be ‘Dell computer’). Hence, to achieve competitive advantage in the market, it’s necessary to deliver the product at the peak time.4 Key Drivers of Logistics Supply Chain Management:From the analysis different journal article, textbook, web research we found the key drivers are differ in according to different perspective, such as Globalisation, Sustainability, Cost-awareness, Customers, Suppliers, Technology and Transportation.4.1 Globalization:The external forces (i.e. political, economical, socio-cultural, technological, legal and environmental), local competition, continuous policy and regulations changes, pressure from international brands and all affects to meet the consumer demand in market. Thus, companies are facing huge challenges to meet the requirements globally. Through the product barriers are eliminated, no products are now considering domestic products but due to globalization forces companies tend to change policy and strategy regularly. Besides, with the benefits from globalization now, foreign investor are encouraged to invest in several countries which forces local companies to improve quality of existing products which create huge challenges in procurement, manufacturing, transportation and distribution activities for the companies.For instance, a company can develop a product in the US, manufacture in China and sell in worldwide, i.e. Apple. This makes a complex and challenging activities for company. Thus, in order to maintain global demand Apple makes strategic choice to build global manufacturing and engineering infrastructure in California, Ireland and Singapore to capture market in US, Europe and Asia. This global strategy from Apple allows the company to take advantages of capturing large market. This strategy, allows Apple to become number ONE innovative company in the world.4.2 Sustainability:Creating sustainable chain has a major concern for companies. Constant variable pressure from regulations, geographic in nature, social-economic impact, international policies and principles in general is complex for managing SCM.For example, green environment (i.e. carbon emission); local government are always imposing regulations which affect on the manufacturer. For instance, production and manufacturing in developed countries like in Europe is huge challenge as because of strict rules and policies of environmental issues compare to underdevelop countries like in Asia. For example, in automobile industry producing vehicles is challenging because of environmental issues in different countries.4.3 Cost-Awareness:There are four major decision areas in cost awareness:4.3.1 a) Location: Convenient feasible location with availability resources including all facilities is the primary step of towards of creating strategic network. However, due to geographical distance and cost, companies often couldn’t able to cope up with customer expectation.4.3.2 b) Production: Cost fluctuation from production levels are critical issue for strategic decision, such as what product to produce, which plant to allocate and what supplies to get for production.4.3.3 c) Inventory: Inventory cost varies at different level starting from raw materials to finished goods. Cost is also associated in buffer stock, safety stock or even days of inventory in hands as well as price increases during the periods of inflation affects.4.3.4 d) Transportation: 30 percent of logistics cost associate with transportation that makes the companies to think about distribution channels about air, ship and road. Air shipment is fast, reliable but expensive while sea shipment is chap but time consuming.4.4 Customers:Customers are the most unpredictable variables to determine demand. Frequent changes of demand, new expectation, changing approach of existing product, influential behaviour attitude towards products are all determine to develop a customer-product innovation strategy. For example, Apples starts it business on the bases of computers but after understanding demand of consumer, they launched iPhone, iPad, iPod as means of innovations strategy which satisfy customer but not merely makes the customer delight but introducing facilities like ITunes, music, software application gradually capture the market the whole market.The example here provides a key learning tool ‘how the company understand its customer to achieve competitive advantage’ which makes us to think what strategy they are following. In Apple strategy most of the iPhone and iPad items (i.e. parts) are outsourcing. More precisely speaking, very few components are created by Apple, hardware is supplied by contract manufacturer and software is supplied by millions of software developer to build various applications for the devices which minimize the cost.4.5 Suppliers:Supplier’s motivation is important for quality, cost and delivery expectations of producing product with value as they have greater influential aspect of supplying item. For example, Dell’s direct strategy requires processing orders direct from customer. Dell’s pull strategy to build computers o customer’s specifications and deliver within time. To support this model, Dell asked suppliers to keep inventories within 15 minutes of the manufacturing locations. Virtually all products are made to order. Every two hours, the factory planning system sends out a computerized message to suppliers detailing what parts the plant needs. That means there is almost no inventory of parts or products in the factory and this happen only because of healthy relationship with suppliers.4.6 Technology:With the benefit of technology, customer are now becoming more technological oriented focusing on online trading, online shipping, online payment, online information, online virtual chatting, and so on. This technological process has a greater impact on customers and now a day customers are constantly willing to get more information, answers, about their choice, preferences. Dell’s could be an ideal example, how technology impact on business and increase revenue. The success of Dell’s direct sells strategy depends mostly on continuous development of technological aspect as the customer willing to become more connected, assist them to develop cost effective quality product strategy.4.7 Transportation:Transport system is the most important economic activity among the components of business logistics systems. Around one third to two thirds of the expenses of enterprises logistics costs are spent on transportation. Beside good transportation is challenging issue to deliver product at right time. Thus, to enable flow of goods from one destination to another and to ensure on time delivery; companies needs to understand the right strategy of supply chain. However, unorganized transportation system, labour force, policies, laws and regulations, uncategorized rooting system is a big hindrance for supply chain solution. If there is suitable transportation network, delivery of the product to the market not ensured supply chain activities will be at risk.5. Companies Prospective of Strategic Importance of Logistics Supply Chain Management:5.1 IBMIBM faces challenges on future supply chain are on cost containment, supply chain visibility, supply chain risk management, customer requirements and globalization. Here cost containment relate to shifting cost of operation rapidly, supply chain visibility includes information and collaboration with external partners where supply chain risk management describe as forecasting customer demands and higher costs, customer requirements influence to identifying customer demands, approach, attitudes towards of product and globalization relates to global issue like geographical distance, cultural barriers, transportation system, feasibility of resources, rules and regulations and so on. Thus, to tackle those issues IBM developed strategy on future supply chain based on “instrumentation”, “interconnectedness” and “intelligence”.5.1.1 Instrumentation:Developing RFID (i.e. radio frequency identification) tag, meter, GPS system, tracking reduce the inventory cost and increased visibility. That allows to witness actual fact occurred in supply chain activities. Besides, forecasting of demand becomes much easier as tracking production level and sales level estimated through technology. Again, production, distribution and transportation are controlled and monitored with smart devices to eliminate waste and increasing efficiency. So, with the force of technology IBM creates a sustainable global supply solution by focusing more on customer.5.1.2 Interconnectedness:Interconnect with global network i.e. suppliers, manufacturer facilities collaboration with external partners and bodies reduce global issues. Besides, shared decision making with and determine regulatory constitutes from local, regional and international enable to share the risk.5.1.3 Intelligence:Effective sophisticated modelling and simulation capabilities allow designing sustainability model, network transportation system, and distribution strategy for IBM. Thus, smarter supply chains allow intelligent modelling to the key driven force.5.2 WoolworthsWoolworths is an Australian’s largest retailer faces multiple turbulences to find an effective solution of supply chain at the beginning. It faces challenges on sustainability (environmental issues), customer focus, suppliers, transportation system and technology. However, after removing those barriers, it builds strong supply chain strategy not only to meet customer requirements but also expanding business in Australia and New Zealand and to achieve competitive advantage over the market.The success stories build up with collaborating and strong networking relationship with suppliers, adopting policies, rules and regulations, technology and new innovation (i.e. fresh foods).The strategy for sustainability point they come up with ‘fresh foods’ and carbon emission. For example, “announcing 40 percent reduction in carbon emissions on project growth levels by 2015, managed 13 percent reduction. This is an estimate saving of about 500,000 tonnes of carbon dioxide again 25 percent minimum reduction in carbon emissions per square meter for new stores Woolworths has now on average reduces in 25.08 percent carbon emissions per square meter” (Our planet, n.d). Besides, introducing new products in the market like Woolworths Pet Insurance, android application applies sustainability in market.From supplier driving force, Woolworth’s key strategy is to build strong and committed relationship with suppliers that involves in communication, continuous feedback to ensure quality product for customer.In customer point of view strategy, they are more customers oriented to provide most enjoyable, quality shopping experience to fulfil the demand at the right time at the right place. For this, they focus on centralized distribution model for all inbound and outbound logistics.In technological point of view, company adopted new technology with keeping pace of technological advancement. For example: EFTPOS system.5.3 Procter & GambleProctor & Gamble faces challenges on global alliances, constructive network distribution channel, healthy transportation system, inbound and outbound logistics support. For this, they build a supply chain strategy, first to understand target customer according to their satisfaction and loyalty level and then optimizing supply chain (i.e. ensuring product availability at all time). Side by side, focusing on technology like RFID which increases product visibility for better supply chain management. Besides, maintain strong relationship with retailers like Wall-mart and implementing online web support allow the customer to be connected with customer its build premium foundation for sustainable environment.6 Conclusion:Thus, globalization, sustainability, cost-awareness, technology, customer, suppliers, transportation are all related to supply chain activities. Now, opportunities of barriers has been minimized which encourage foreign investors to invest, implement and operation. Side by side, in terms of sustainability; collaborating, adopting policies, rules & regulations, technology, transportation allow to build constructive communicative strong relationship with external partners which could be an ideal solution for sustain in global market. Most importantly, focus on customer is vital to enhance growth and for this choosing right strategy for supply chain is essential to ensure right product at the right time at the right order with right measurement. </p>]]></content:encoded> <wfw:commentRss>https://smemums.info/the-strategic-importance-of-supply-chain-management-scm,html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>There is an excessive amount of traffic coming from your Region.</title> <link>https://smemums.info/there-is-an-excessive-amount-of-traffic-coming-from-your-region,html</link> <comments>https://smemums.info/there-is-an-excessive-amount-of-traffic-coming-from-your-region,html#comments</comments> <pubDate>Wed, 29 Mar 2023 18:22:37 +0000</pubDate> <dc:creator>admin</dc:creator> <category><![CDATA[Uncategorized]]></category> <category><![CDATA[Internet Marketing]]></category> <guid isPermaLink="false">http://smemums.info/?p=66</guid> <description><![CDATA[#EANF#]]></description> <content:encoded><![CDATA[<p>#EANF#</p>]]></content:encoded> <wfw:commentRss>https://smemums.info/there-is-an-excessive-amount-of-traffic-coming-from-your-region,html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>Reality Vs Myths – SBA Changes Small Business Reporting Standards</title> <link>https://smemums.info/reality-vs-myths-sba-changes-small-business-reporting-standards,html</link> <comments>https://smemums.info/reality-vs-myths-sba-changes-small-business-reporting-standards,html#comments</comments> <pubDate>Wed, 29 Mar 2023 12:41:53 +0000</pubDate> <dc:creator>admin</dc:creator> <category><![CDATA[Uncategorized]]></category> <category><![CDATA[Small Business]]></category> <guid isPermaLink="false">http://smemums.info/?p=64</guid> <description><![CDATA[The SBA recently made some changes to how small businesses can compete in the federal marketplace, leading to some false beliefs. An examination which clears up some of the false beliefs about the change in Small Business Association guidelines and how it affects businesses trying to do work with the government.Myth: Small Businesses can’t compete [...]]]></description> <content:encoded><![CDATA[<p> The SBA recently made some changes to how small businesses can compete in the federal marketplace, leading to some false beliefs. An examination which clears up some of the false beliefs about the change in Small Business Association guidelines and how it affects businesses trying to do work with the government.Myth: Small Businesses can’t compete in the federal marketplace because large companies are getting contracts specifically written for smaller businesses.Reality: Though it is true this has happened in the past, large businesses taking contracts set aside for smaller businesses is not a real factor anymore in the federal contracting arena. A minuscule percentage of contracts get awarded to companies whose size is later challenged – the companies are almost universally on the edge of what is defined as a ‘small business’ rather than the large multi-national corporations. The Small Business Administration (SBA) has adopted regulations which keep such contracts from being considered as small business contracts, helping to make the available figures and statistics more accurately reflect reality.Myth: Large and multinational corporations are listed in the GSA’s database with small business contracts because they were awarded them.Reality: There are two explanations for this. The first is that size status is determined at the time a contract is awarded, and is retained for the duration of the contract. In recent times, agencies have increasingly been awarding long-term contracts which can extend for as much as twenty years. During that period it is quite possible that these businesses become larger and no longer fit the small business size standard for their commodities. Small businesses are becoming large businesses during the period of their contracts, making size reporting difficult to implement effectively. Secondly, many large companies have a strategy of purchasing small businesses with long-term contracts, meaning that a contract awarded to a small business may then become owned as a subsidiary of a large business. Until recently, agencies were allowed to count those contracts toward their small business goals despite this fact.Myth: Nothing has been done to stop such misrepresentation of small business awards, and the SBA has not made it more difficult for larger businesses to attain long-term small business contracts and misrepresent themselves.Reality: Many steps have been taken to resolve this issue. The SBA implemented a ruling in June that requires companies, large or small, to recertify their size status at the end of the initial contract term (generally five years) and again at every exercising of a contract term extension option, usually between one and five years. Additionally, whenever a small business is bought out by or merges with another business (of any size), it must recertify its size status for all of its contracts, regardless of where they are in the term. Thus, from now on all contracts will be reported as held by large companies if the business holding them has grown past small business size standards or has been acquired by a large company. The SBA has also taken other steps, including increasing its staff working on finding small business contracting opportunities, requiring federal agencies to review any issues or discrepancies with their reported contracting statistics, and starting a “Small Business Procurement Scorecard,” which will monitor and score agencies on their performance on a variety of small business goals.Myth: This five year recertification allows agencies to report the tens of billions of dollars set aside for small businesses for large businesses until 2012.Reality: The new SBA policy explicitly prohibits this. It forbids small businesses that merge or are acquired by large businesses from claiming small size status for all future work, even on existing contracts. This means that as soon as a business is no longer legally considered ‘small,’ all of the dollars used must be reported according to the appropriate size standard. It also limits the time that a small business that expands beyond small standards can report as small to no more than five years – and most to within one year. All of the new SBA policies apply to all existing and future contracts of any term length, so that whenever any event that triggers a recertification need occurs – merger, acquisition, end of a contract term, or exercise of a contract option – the business must recertify itself to whatever size standard is appropriate at that time.Myth: Small business can be forced to compete alongside large businesses because of the new recertification policies.Reality: A contract that is set aside for small businesses MUST be given to a business that is certifiable as small at the time of bid submission. These new policies actually protect small business owners from having to compete with larger businesses, because there is now no way for them to acquire small businesses in order to certify small business status.Myth: There is no enforcement and there are no penalties, fines, or consequences for large businesses that get small business contracts.Reality: If the SBA determines that a businesses has misrepresented itself about the size standard, they have the right to disqualify a bid and deny the contract. If a business is found to have intentionally misrepresented itself regarding size status in order to get a contract, under Section 16(d) of the Small Business Act the owners are subject to fines and imprisonment. Companies that lost out on the bid may challenge the size of the winning companies and also file civil suits under the False Claims Act. Additionally, there is proposed legislation that would delay awarding of any contracts that have size standards attached over a certain dollar amount until the size status of the winning bidder is determined and verified by the SBA.Myth: The SBA will not release information on small businesses awarded government contracts.Reality: Information and data relating to federal contract awards is readily available to the public through the Federal Procurement Data System – Next Generation. Any person – small business owner or otherwise – may request information or reports through the database operator, the General Services Administration (GSA), if they have difficult finding data or navigating the site.Myth: The recertification procedures will change the size standards for small businesses and how they are classified as ‘small,’ much like the 2004 proposal.Reality: This is simply not the case. Small businesses are still determined to be so by the same regulations. The rules regarding size standards have not changed and are still determined by industry – some are based around maximum number of employees, some are on revenues in recent years, and some are a combination of the two. The 2004 proposal, which did not go into effect, was a broad restructuring agenda that would have made all size standards determined by the number of employees.Myth: More than a dozen federal investigations in the last six years have reported finding that billions of dollars were diverted from small businesses to Fortune 1000 companies and their subsidiaries across the country.Reality: There reports almost universally raised issues regarding the accurate reporting of contract dollars that were originally awarded to small businesses – just the sort of thing the new rules were put into place to prevent. This meant that small businesses were the original winners of the contracts, but then were bought up by larger companies. Although there are a very few occasions where large businesses won federal contracts that had been set aside for small businesses, generally this was because of a misunderstanding or of a small business not realizing it had grown beyond the size standard. None of the studies suggested that large, multinational corporations competed against small businesses for contracts. The dollars went to the larger companies because the business that originally won the contract was small. The new rules and guidelines that have been put into effect as of June 30, 2007 should prevent any further such problems of misreporting. </p>]]></content:encoded> <wfw:commentRss>https://smemums.info/reality-vs-myths-sba-changes-small-business-reporting-standards,html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>BBA: How Can a Degree in Marketing Help in Your Career?</title> <link>https://smemums.info/bba-how-can-a-degree-in-marketing-help-in-your-career,html</link> <comments>https://smemums.info/bba-how-can-a-degree-in-marketing-help-in-your-career,html#comments</comments> <pubDate>Tue, 28 Mar 2023 17:54:57 +0000</pubDate> <dc:creator>admin</dc:creator> <category><![CDATA[Uncategorized]]></category> <guid isPermaLink="false">http://smemums.info/?p=62</guid> <description><![CDATA[Bachelors of Business Administration is a very common choice among people who are interesting in management. There are various kinds of BBA courses, some people opt to do a generic or a specialised course. If you are interested in marketing management, analysis of the market and advertising, you can do a specialised course of BBA [...]]]></description> <content:encoded><![CDATA[<p> Bachelors of Business Administration is a very common choice among people who are interesting in management. There are various kinds of BBA courses, some people opt to do a generic or a specialised course. If you are interested in marketing management, analysis of the market and advertising, you can do a specialised course of BBA in Marketing. The course helps develop communication skills along with quantitative analysis. There are standard subjects of management but the core focus is on marketing and advertising. Marketing is an important social process for any company as it helps them target the right and intended audience. It doesn’t mean selling but instead consists of economic activities like production of goods, merchandising function, physical distribution of goods, and many other supportive functions. It prepares a firm to act in times of distress and the individual is trained in how to undertake crucial tasks such as competitor analysis.What does the course teach?Marketing management deals with applying principles of management and business principles to promote and sell products or services. The evolved form of marketing management course also includes digital marketing along with the traditional forms. Managing the marketing is very important for any business. Every aspect including financial services like loans and banking require marketing. Through BBA students learn business processes and practices and understand how economics works in the world marketplace. It benefits the students by giving practical training in management which can help them to adjust and work in big or small organizations. The course is also very rewarding in terms of the perks, incentives and salary package and is therefore a preferred choice of career.Some of the subjects that the course teaches are:Organizational behaviourPrinciples of ManagementBusiness CommunicationMarketing ManagementMarketing ProcessMarketing EnvironmentTargeting and PositioningProduct ManagementBrand ManagementHR managementFinance managementPricingDistribution ManagementMarketing Information systemsConsumer BehaviourMarketing ResearchCustomer Relationship ManagementInternational Marketing ManagementThe course equips you in skills like decision making and management. The advantage of doing a BBA course is that you can get a job in any industry ranging from media to automotive or fashion. You can also opt for a job in private or public sector as everything requires marketing. Marketing also teaches you how to understand consumer behavior according to which the company changes their strategy.What is the scope of BBA Marketing in India?Students who have graduated with a marketing degree, they can make a career in sales as an executive or go into research analysis. The course usually requires students to write a thesis or a dissertation which can help in higher studies. You can opt for a generic or a specialised Masters in Business administration. Marketing is also offered as a specialised subject in masters. After pursuing your masters, you can work as Chief Executive Officer (CEO) or Chief Operating Officer (COO). The most important thing is that any marketing manager needs to be use new business strategies and strategic tools, technology and processes and adapt to new situations.The research that you do in your bachelors can also helpful market analysis and studying the fluctuating market and making a strategy according to it. After their bachelors in business administration, some common careers may include the following:Sales managerPromotions managerPublic relations managerAdvertising managerMarketing managerMarketing strategistBrand managerPR specialistMarketing managerAdvertising professionalMarket analystSource by Stratford University </p>]]></content:encoded> <wfw:commentRss>https://smemums.info/bba-how-can-a-degree-in-marketing-help-in-your-career,html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>Branded Entertainment – What It Is and How It Can Help Your Brand</title> <link>https://smemums.info/branded-entertainment-what-it-is-and-how-it-can-help-your-brand,html</link> <comments>https://smemums.info/branded-entertainment-what-it-is-and-how-it-can-help-your-brand,html#comments</comments> <pubDate>Tue, 28 Mar 2023 16:10:39 +0000</pubDate> <dc:creator>admin</dc:creator> <category><![CDATA[Uncategorized]]></category> <guid isPermaLink="false">http://smemums.info/?p=59</guid> <description><![CDATA[The good old days are a thing of the past when it comes to marketing your brand. Gone are the days when you could simply put out a print or TV ad and consumers would flock to the stores to buy your products. One new form of content marketing that looks to take over in [...]]]></description> <content:encoded><![CDATA[<p> The good old days are a thing of the past when it comes to marketing your brand. Gone are the days when you could simply put out a print or TV ad and consumers would flock to the stores to buy your products. One new form of content marketing that looks to take over in a big way, ready or not is branded entertainment (otherwise referred to as native video advertising).Branded entertainment is a type of content marketing – it’s all about creating entertaining content to capture the attention of potential customers for longer periods than traditional ads. The content is usually delivered online, as video-based series, Web-based magazines, podcasts, and more. A great example of branded entertainment is Lego’s interactive children’s magazines, which feature as characters toys that readers can purchase from its store. Many other brands are currently investing in branded entertainment, including fashion giant Dior, male grooming products maker Old Spice, and energy drinks seller Red Bull. Branded entertainment takes the notion of brands as publishers a step further; turning brands into producers of entertainment content.Understanding Brand MarketingIt can be said that branded entertainment has arisen as a reaction of marketers to the fierce competition between brands, as well as to the increasingly fragmented attention that consumers have developed because of the multitude of ads with which they are bombarded on a daily basis, online, in print, on the TV, on the radio, and on the street. Brands that engage in branded entertainment try to stand out from their competitors, offering content that engages customers by grabbing their attention, keeping them hooked, and making them want more.Branded entertainment resembles content marketing in that it usually doesn’t try to sell products directly, although it refers to them a lot and even integrates them as essential parts of the story/plots it develops. Furthermore, it is usually targeted at consumers who have chosen a certain lifestyle promote by the brand’s mission.Brand Marketing Takes Marketing to a Different Level You are probably used to seeing brands sponsor sporting competitions, film releases, art galleries, and other social events in order to promote their logo to an audience interested in their product. With branded entertainment, brands not just ‘present’ entertainment, but take an active role in its creation.Branded entertainment is more personal, more engaging, and more effective than advertisements and other marketing techniques, and more exciting that traditional content marketing. It transforms a brand from a sponsor into a creator of fun and engaging content. At the same time, it delivers a richer experience than other forms of marketing while requiring unprecedented levels of intentionality and commitment on behalf of consumers.Embracing Branded MarketingBranded marketing isn’t just for huge brands like Lego, Dior, or Red Bull. When content marketing began its rise to power, there were those who thought that it would be effective only for large businesses who had the financial resources to invest in content production. Today, empowered by social media sites and blogs, everyone does content marketing, from Cola to the small local car repair service.While it may appear too costly for small brands, branded marketing is ultimately scalable – a business that cannot afford to hire film stars and create a short series can engage in branded marketing in different ways, such as publishing an online magazine, creating an in-house audio show, or simply being creative about it and finding a compelling format and using it to create an engaging storyline that can grab and hold people’s attention.From Content Marketing to Branded EntertainmentYour brand, too, can embrace branded entertainment and use it as a highly effective marketing tool to strengthen your brand culture and make your company stand out. It is important to understand, however, that branded entertainment naturally follows in the footsteps of content marketing, and that to get it right you must first embrace the latter, if you haven’t done so already.If you do embrace content marketing and branded entertainment, your brand will become not just a publisher, but also an entertainer. It will not create ads but content, and thus differentiate itself from the marketing noise in your industry. It would not be an exaggeration to say that branded marketing, as a creative and engaging way to promote brands and products, may become in the near future a key strategy for all companies that want to establish a stronger connection with their customers. </p>]]></content:encoded> <wfw:commentRss>https://smemums.info/branded-entertainment-what-it-is-and-how-it-can-help-your-brand,html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>The Small Business Administration Can Help Small Businesses</title> <link>https://smemums.info/the-small-business-administration-can-help-small-businesses,html</link> <comments>https://smemums.info/the-small-business-administration-can-help-small-businesses,html#comments</comments> <pubDate>Sun, 05 Feb 2023 19:30:04 +0000</pubDate> <dc:creator>admin</dc:creator> <category><![CDATA[Uncategorized]]></category> <category><![CDATA[accounting]]></category> <category><![CDATA[business]]></category> <category><![CDATA[companies]]></category> <category><![CDATA[google]]></category> <category><![CDATA[near me]]></category> <category><![CDATA[offices]]></category> <category><![CDATA[restaurant]]></category> <category><![CDATA[sale]]></category> <category><![CDATA[services]]></category> <guid isPermaLink="false">http://smemums.info/?p=57</guid> <description><![CDATA[Businesses will find a vast array of services available to help them get their operations up and running, or to help them develop and grow their existing business. No matter how much money is available to spend for consulting; for small businesses, these services are well worth seeking out. Examples of the various types of [...]]]></description> <content:encoded><![CDATA[<p> Businesses will find a vast array of services available to help them get their operations up and running, or to help them develop and grow their existing business. No matter how much money is available to spend for consulting; for small businesses, these services are well worth seeking out. Examples of the various types of help available are marketing advice, loans and business plans, as well as help from the Small Business Administration, which is an agency that was developed by the Federal Government to aid and assist small businesses in their day to day operations.The Small Business Administration offers most of these services under one umbrella. The one service that an entrepreneur will probably find the most helpful is the free online training through the Small Business Training Network. Online education is offered in starting a business.You can find information on business planning and writing a business plan, business management, finance and accounting, advertising and marketing, e-commerce and website building, international trade and retirement planning. Each course generally takes about 30 minutes to complete and is self-paced. For small businesses that are just starting out, the knowledge offered by these courses is a necessity.Loans and grants are available for small businesses and can be researched on the Small Business Administration website, located at “Sba”. In addition to a knowledge library, users will find a planner that allows them to plan everything from their startup, to their day to day operation, and even to their exit, regardless of whether they are selling out or retiring.There are also links to sites that can assist the small business owner in selecting software for their new company, information about international trade and government contracts, making healthcare choices, choosing a payroll and tax service, and form development. Networking and advertising advice is also available. There is a link to a chat room, which offers real time advice for those in need of immediate assistance.Many new business owners, not knowing any better, seek out information from a variety of different places, not realizing that not all advice is good advice. For small businesses that can be a very bad thing. The Small Business Administration is an alternative that is both reliable and trustworthy.Not all offers of assistance from sources outside of the SBA are legitimate. All advice received outside of known reputable sources should be scrutinized carefully before acting upon it, to avoid possible repercussions for bad decisions. </p>]]></content:encoded> <wfw:commentRss>https://smemums.info/the-small-business-administration-can-help-small-businesses,html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>How to Build a Brand, the Right Way</title> <link>https://smemums.info/how-to-build-a-brand-the-right-way,html</link> <comments>https://smemums.info/how-to-build-a-brand-the-right-way,html#comments</comments> <pubDate>Thu, 02 Feb 2023 09:30:22 +0000</pubDate> <dc:creator>admin</dc:creator> <category><![CDATA[Uncategorized]]></category> <guid isPermaLink="false">http://smemums.info/?p=54</guid> <description><![CDATA[What branding means When you think of branding, what do you think about? For the longest time, and even in my early agency days, I felt that branding was some magic corporate thing that didn’t have anything to do with small business. But branding is really everything about business. If you are the owner of [...]]]></description> <content:encoded><![CDATA[<p> What branding means<br />When you think of branding, what do you think about? For the longest time, and even in my early agency days, I felt that branding was some magic corporate thing that didn’t have anything to do with small business. But branding is really everything about business. If you are the owner of a small business, you are the brand. Everything you do and say, the way you look, the way you talk, your people, your premises, everything has a bearing on that brand and goes into making your brand. The good, the bad and the ugly. And it shows up right down on the bottom line.Category of One<br />Category of One branding refers to an overcrowded market, which is very hard to break into. So what a Category of One company does is create a new category by being very unique and different from the current category competition. So now, the new brand is the only one in its category. As a rule, companies that reach a Category of One status are very successful. Today, Google is a great example. There are many search engines, but nothing like Google. Achieving a Category of One status isn’t accomplished just because you are a business owner. And, even though you are one doesn’t mean you have a Category of One brand.3 customer rules<br />If you want to be a Category of One company, you need to follow three rules:<br />You have to know your customer like the back of your hand and better<br />than anybody.<br />You have to be closer to that customer than anybody in the market.<br />You have to be emotionally connected to that customer more than<br />anyone.From Purple Cow<br />This phrase is right from the book by author, Seth Godin. This is what you need to consider if you wish to become a Category of One. Brown cows are boring. If you’ve seen one, you’ve seen them all. But, according to Godin, a purple cow would be different. He defines a purple cow as counterintuitive, phenomenal, exciting and remarkable. People ignore brown cows all day long. But, be assured, they won’t ignore a purple cow. Of course, you can’t just paint your widget purple. Your cow has to be born that way to get any attention. Godin recommends that you follow the lead of companies that are outstanding with everything they do, because that explodes your word of mouth.But does it matter that I’m a small business owner?<br />If you are the owner of a small business, you may not think that branding has any impact on your business. But how about the other small business owners that you know? What is your image of them? Whatever it is that you think of your small business friends is their brand. You may not have realized it, but you do have a brand. So it would behoove you to manage that brand, rather than ignoring the fact that it exists.Key issues<br />Branding is critical. Remember, your brand is you and<br />everything you do and say is part of that brand. Good, bad or otherwise.<br />A Category of One brand creates its own category. You are the only<br />choice in that category. Do what you need to do to become a Category of One company.You can always look at it like the Purple Cow. Brown cows are boring.<br />Purple cows are a sight to behold.<br />The brand is you<br />Branding isn’t…<br />Your logo.<br />Your advertising.<br />Your product.<br />You are the brand. Think about that for a minute. Your business has a brand image, whether you had anything to do with it or not. This applies to all businesses. You have a unique brand whether you tried to create it or not. Even though branding is kind of abstract, it is still critical for the overall success of your business. Branding isn’t a simple concept and sometimes takes a little explaining. The thing is, branding is going to happen whether we have anything to do with it, or not. Therefore, doesn’t it make sense to take as big a role in your brand’s development as possible?Branding rules<br />Your solo business has rules, whether you have them written down or not. If your rule is “I don’t have rules”, you still do. For example, if you are a karate instructor, here are your brand rules:Don’t talk poorly about your competition.<br />Don’t talk like a salesman.<br />Have self-control and respect.<br />Be professional.Numbers one and three apply to every business owner. Remember that customers don’t want to hear about how awesome you are and how bad the competition is. And people don’t like sales people. Never sound like a sales pitch. Number three and number four are about reputation. So, if you are a karate instructor, your job is all about self-control and discipline. And if I’m going to instruct kids about respect on Saturday morning, then I shouldn’t go out drinking at the corner bar on Friday night. If a parent saw me dancing on tables, she wouldn’t think too highly of my Saturday morning respect lesson, now would she? This doesn’t mean you can’t visit the bar. Just stay off the tables! This illustration is a perfect example of how powerful branding can be. In “Karate Kid” there was a good instructor and a bad instructor. The good instructor taught respect and discipline, while the bad instructor stood for “winning, regardless of the costs” and bad sportsmanship. And then there’s our local guy here. Which one do you want to teach your child?Image enhancers<br />Remember the age-old expression: “You never get a second chance to make a first impression”. This applies to all businesses and all industries. Here are some image enhancers that apply to all businesses. As you design your brand, keep these in mind. Project professionalism at all costs:Be on time.<br />Be courteous.<br />Don’t promise what you can’t deliver.<br />Take responsibility for any issues.<br />Have outstanding customer service.<br />Be trustworthy, credible and professional with your customers and potential customers. Because you want their future business.<br />But how about my company name and logo?<br />They are important. But only as part of the overall picture. Don’t confuse the tangible tools with the intangible concept. Branding is the intangible that has to be considered from a different level. Both are part of your overall marketing strategy. But don’t confuse tangible marketing tools, with an intangible concept. Branding is an intangible concept that must be understood and used on a different level.<br />Branding is abstract and is all about reputation and perception. You can’t design trustworthy and credible. So, your brand is all about you.Key issues<br />You are your brand, not your logo, products or advertising.<br />Have rules.<br />Remember these image enhancers when creating your brand. What do<br />you want to represent? </p>]]></content:encoded> <wfw:commentRss>https://smemums.info/how-to-build-a-brand-the-right-way,html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item> <title>Tips for Alleviating Irritable Bowel Syndrome (IBS) Symptoms</title> <link>https://smemums.info/tips-for-alleviating-irritable-bowel-syndrome-ibs-symptoms,html</link> <comments>https://smemums.info/tips-for-alleviating-irritable-bowel-syndrome-ibs-symptoms,html#comments</comments> <pubDate>Thu, 26 Jan 2023 12:13:39 +0000</pubDate> <dc:creator>admin</dc:creator> <category><![CDATA[Uncategorized]]></category> <guid isPermaLink="false">http://smemums.info/?p=49</guid> <description><![CDATA[Do not eat foods or limit foods high in cheeses, fats and oils (especially pizza, macaroni and cheese, lasagna, cheeseburgers, potato and macaroni salads). These types of foods slow down the digestive transit and can trap fecal matter in the intestines as well as create gas pockets there, especially if you also have dairy sensitivities. [...]]]></description> <content:encoded><![CDATA[<p>Do not eat foods or limit foods high in cheeses, fats and oils (especially pizza, macaroni and cheese, lasagna, cheeseburgers, potato and macaroni salads). These types of foods slow down the digestive transit and can trap fecal matter in the intestines as well as create gas pockets there, especially if you also have dairy sensitivities.<br />Drink copious volumes of water, especially in the hot months. Being well-hydrated moves digestive material more efficiently than juices, sodas and energy drinks. Plus, the regular hydration will curb constipation.<br />Consume small, frequent meals (4-6X per day) as opposed to large, infrequent meals (1-2X/day). Large meals and snacks inhibit transit of digestive materials. Do not eat on the run or under stressed or angry. Eat slowly.<br />Consume whole wheats and grains (unless you are gluten sensitive), fresh fruits and vegetables. Limit red meats and choose poultry or fish/seafood portions (if you are omnivorous) about the size of your fist. Eating organically is preferred as much as possible.<br />Give your body regular exercise, especially aerobic activity-the oxygen is good for relaxing your colon. As an extra bonus, regular exercise reduces stress hormone levels. Make sure to give yourself sufficient time after a meal for vigorous activity-IBS can flare up if food is not digested properly.<br />If you are a premenopausal woman, your IBS symptoms could be amplified before or during your menstrual cycle. Take extra care of your eating, resting/sleeping habits around these times of the month.<br />Make sure to decompress and destress each and every day. A hyped-up and ramped-up nervous system can either bring on sudden diarrhea or constipation due to high levels of cortisol and epinephrine. Prolonged exposure to stress hormones messes up regular bowel movements.<br />If you work at a high-level stress job/career or live in a high-stress environment, you may want to consider changing jobs and/or living situations. Chronic exposure to high levels of stress not only brings on frequent or chronic IBS attacks, but also wreaks havoc on other aspects of your health. You may be more prone to heart disease, stroke and nervous disorders. If you are a highly sensitive person (HSP) and an introvert like I am, you will be more vulnerable to stressful situations, so make sure to rest sufficiently and limit your exposure to stressors.</p>]]></content:encoded> <wfw:commentRss>https://smemums.info/tips-for-alleviating-irritable-bowel-syndrome-ibs-symptoms,html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> </channel></rss> If you would like to create a banner that links to this page (i.e. this validation result), do the following:
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