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  31. <title>The Seven Habits of Highly Effective Association Leaders</title>
  32. <link>https://sequenceconsulting.com/association-leadership-best-practices/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=association-leadership-best-practices</link>
  33. <comments>https://sequenceconsulting.com/association-leadership-best-practices/#respond</comments>
  35. <dc:creator><![CDATA[Chris Vaughan, Ph.D.]]></dc:creator>
  36. <pubDate>Wed, 02 Jul 2025 17:20:02 +0000</pubDate>
  37. <category><![CDATA[Association Insights]]></category>
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  40. <description><![CDATA[<a href="https://sequenceconsulting.com/association-leadership-best-practices/" title="The Seven Habits of Highly Effective Association Leaders" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/07/effective-leader-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="association leadership best practices" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/07/effective-leader-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/07/effective-leader-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/07/effective-leader-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/07/effective-leader-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/07/effective-leader-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/07/effective-leader-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/07/effective-leader-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2025/07/effective-leader-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2025/07/effective-leader-390x390.jpg 390w" sizes="100vw" title="The Seven Habits of Highly Effective Association Leaders | association leadership best practices"></a>Discover the power of associations—the unsung heroes shaping our daily lives. See how their influence makes modern society possible.]]></description>
  41. <content:encoded><![CDATA[<a href="https://sequenceconsulting.com/association-leadership-best-practices/" title="The Seven Habits of Highly Effective Association Leaders" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/07/effective-leader-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="association leadership best practices" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/07/effective-leader-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/07/effective-leader-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/07/effective-leader-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/07/effective-leader-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/07/effective-leader-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/07/effective-leader-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/07/effective-leader-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2025/07/effective-leader-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2025/07/effective-leader-390x390.jpg 390w" sizes="100vw" title="The Seven Habits of Highly Effective Association Leaders | association leadership best practices"></a> <div data-elementor-type="wp-post" data-elementor-id="10580" class="elementor elementor-10580" data-elementor-post-type="post">
  42. <section class="elementor-section elementor-top-section elementor-element elementor-element-325b7cf elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="325b7cf" data-element_type="section">
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  46. <div class="elementor-element elementor-element-efbe07b elementor-widget elementor-widget-heading" data-id="efbe07b" data-element_type="widget" data-widget_type="heading.default">
  47. <div class="elementor-widget-container">
  48. <h2 class="elementor-heading-title elementor-size-default">There are some commonalities that distinguish the great leaders from the good ones. These seven association leadership best practices can help you lead your association toward growth and sustainability.
  49.  
  50.  
  51.  
  52. </h2> </div>
  53. </div>
  54. <section class="elementor-section elementor-inner-section elementor-element elementor-element-e0b688b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e0b688b" data-element_type="section">
  55. <div class="elementor-container elementor-column-gap-default">
  56. <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-dfacabf" data-id="dfacabf" data-element_type="column">
  57. <div class="elementor-widget-wrap elementor-element-populated">
  58. <div class="elementor-element elementor-element-5d20fad elementor-widget elementor-widget-text-editor" data-id="5d20fad" data-element_type="widget" data-widget_type="text-editor.default">
  59. <div class="elementor-widget-container">
  60. <p>Shakespeare said it best regarding association leaders: Some are born great, some achieve greatness, and some have greatness thrust upon them. At my association consulting firm, Sequence Consulting, we have worked with association leaders at all levels for more than twenty-three years—from newbies to veterans, from struggling to stellar.</p><p>Truly great leaders are rare. They transform their organizations and drive exponential growth that others only dream of — by consistently following proven <span data-start="615" data-end="656">association leadership best practices</span>. We’ve worked with many such leaders, and while their styles differ, they all share a commitment to <span data-start="1014" data-end="1055">association leadership best practices</span>—specifically, these seven habits that others overlook:</p> </div>
  61. </div>
  62. </div>
  63. </div>
  64. </div>
  65. </section>
  66. <div class="elementor-element elementor-element-14875d5 elementor-widget elementor-widget-heading" data-id="14875d5" data-element_type="widget" data-widget_type="heading.default">
  67. <div class="elementor-widget-container">
  68. <h2 class="elementor-heading-title elementor-size-default">1. Turn outward</h2> </div>
  69. </div>
  70. <div class="elementor-element elementor-element-e800267 elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="e800267" data-element_type="widget" data-widget_type="text-editor.default">
  71. <div class="elementor-widget-container">
  72. <p>It is easy to get bogged down in your organization’s demands and forget to look up. The best leaders make a point of seeking out new ideas and information from outside their own association. They look at organizations in the same space, outside their space, and even for-profits. This always helps leaders shift their beliefs about what’s possible and generates new opportunities.</p><p>Highly successful leaders habitually turn outward, scan the outside environment, and bring new ideas and innovations back to their own organization to stay ahead.</p> </div>
  73. </div>
  74. <div class="elementor-element elementor-element-3f3abb8 elementor-blockquote--skin-boxed elementor-blockquote--align-center elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote" data-id="3f3abb8" data-element_type="widget" data-widget_type="blockquote.default">
  75. <div class="elementor-widget-container">
  76. <blockquote class="elementor-blockquote">
  77. <p class="elementor-blockquote__content">
  78. Highly successful leaders consistently do seven things others do not. </p>
  79. </blockquote>
  80. </div>
  81. </div>
  82. <div class="elementor-element elementor-element-b233843 elementor-widget elementor-widget-heading" data-id="b233843" data-element_type="widget" data-widget_type="heading.default">
  83. <div class="elementor-widget-container">
  84. <h2 class="elementor-heading-title elementor-size-default">2. Listen to your rank and file</h2> </div>
  85. </div>
  86. <div class="elementor-element elementor-element-0f7d539 elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="0f7d539" data-element_type="widget" data-widget_type="text-editor.default">
  87. <div class="elementor-widget-container">
  88. <p>The members you interact with most are your volunteers. They are your true believers and the most active members. They are unlike most of your members, who join for different reasons, want different things, and feel differently about you. When we work with clients, we talk to both volunteer leaders and less engaged members. Their perspectives are seldom the same.</p><p>Highly successful leaders continuously solicit input from their rank-and-file members—and listen to them.</p> </div>
  89. </div>
  90. <div class="elementor-element elementor-element-a836a8e elementor-widget elementor-widget-heading" data-id="a836a8e" data-element_type="widget" data-widget_type="heading.default">
  91. <div class="elementor-widget-container">
  92. <h2 class="elementor-heading-title elementor-size-default">3. To know your members, be a member</h2> </div>
  93. </div>
  94. <div class="elementor-element elementor-element-c8568c4 elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="c8568c4" data-element_type="widget" data-widget_type="text-editor.default">
  95. <div class="elementor-widget-container">
  96. <p>We join all our clients’ organizations, but our clients seldom do. As a result, they don’t know their join experience, how much they communicate to their members, or what it’s like to try to find and use their benefits. They are often appalled when they find out. One client emailed their members more than five times daily but did not know it.</p><p>Highly successful leaders have their whole team sign up to see the experience through their members’ eyes so they can make improvements.</p> </div>
  97. </div>
  98. <div class="elementor-element elementor-element-313ae68 elementor-blockquote--skin-boxed elementor-blockquote--align-center elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote" data-id="313ae68" data-element_type="widget" data-widget_type="blockquote.default">
  99. <div class="elementor-widget-container">
  100. <blockquote class="elementor-blockquote">
  101. <p class="elementor-blockquote__content">
  102. Turning outward shifts beliefs about what’s possible—and sparks new opportunities. </p>
  103. </blockquote>
  104. </div>
  105. </div>
  106. <div class="elementor-element elementor-element-9b8e99e elementor-widget elementor-widget-heading" data-id="9b8e99e" data-element_type="widget" data-widget_type="heading.default">
  107. <div class="elementor-widget-container">
  108. <h2 class="elementor-heading-title elementor-size-default">4. Master the data</h2> </div>
  109. </div>
  110. <div class="elementor-element elementor-element-04c4abc elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="04c4abc" data-element_type="widget" data-widget_type="text-editor.default">
  111. <div class="elementor-widget-container">
  112. <p>Data is the most underutilized asset in most associations. Many associations struggle with data quality. Beyond that, they lack the analytic horsepower to make good use of the data they have. As a result, they don’t understand their trends, who their members are, or how they engage. As often as not, their long-held assumptions about their membership are faulty. One client thought members would never want a digital community. The data said otherwise. It is now one of the benefits that members value most.</p><p>Highly successful leaders implement enterprise data platforms and hire data scientists and mathematicians. They use the data to find groundbreaking insights and get breakthrough results.</p> </div>
  113. </div>
  114. <div class="elementor-element elementor-element-73c3f8c elementor-widget elementor-widget-heading" data-id="73c3f8c" data-element_type="widget" data-widget_type="heading.default">
  115. <div class="elementor-widget-container">
  116. <h2 class="elementor-heading-title elementor-size-default">5. Make membership everyone’s job</h2> </div>
  117. </div>
  118. <div class="elementor-element elementor-element-54968c6 elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="54968c6" data-element_type="widget" data-widget_type="text-editor.default">
  119. <div class="elementor-widget-container">
  120. <p>No membership is an island. Membership relies on every other part of your organization to succeed. These parts must work together to create great products, content, and experiences to drive member growth. In most organizations, only the membership team has member growth goals, and the rest of the organization, while well-meaning, has no incentive to worry about membership numbers. One client CEO who made membership a goal for everyone tripled their membership growth rate one year and doubled it again the next.</p><p>Highly successful leaders make membership everyone’s job. They build it into every incentive plan so that when membership wins, the whole organization wins.</p> </div>
  121. </div>
  122. <div class="elementor-element elementor-element-919b60b elementor-widget elementor-widget-heading" data-id="919b60b" data-element_type="widget" data-widget_type="heading.default">
  123. <div class="elementor-widget-container">
  124. <h2 class="elementor-heading-title elementor-size-default">6. Invest in capabilities</h2> </div>
  125. </div>
  126. <div class="elementor-element elementor-element-91f6d56 elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="91f6d56" data-element_type="widget" data-widget_type="text-editor.default">
  127. <div class="elementor-widget-container">
  128. <p>Associations that survived the pandemic most successfully were those that invested in the capabilities they needed to adapt and evolve—data analysis, content creation, marketing automation, and UX. No one could have predicted what the crisis would demand of them. Having the tools and skills in place to rise to the occasion was the key to thriving in a difficult time.</p><p>Highly successful leaders believe that if they build the right capabilities, the right solutions will follow.</p> </div>
  129. </div>
  130. <div class="elementor-element elementor-element-3b13241 elementor-widget elementor-widget-heading" data-id="3b13241" data-element_type="widget" data-widget_type="heading.default">
  131. <div class="elementor-widget-container">
  132. <h2 class="elementor-heading-title elementor-size-default">7. Stop before you start
  133.  
  134. </h2> </div>
  135. </div>
  136. <div class="elementor-element elementor-element-fd990e6 elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="fd990e6" data-element_type="widget" data-widget_type="text-editor.default">
  137. <div class="elementor-widget-container">
  138. <p>Associations are notorious for starting things they never stop. Programs whose purpose has long passed or been forgotten live on, diverting resources and distracting focus until there is no room left for big ideas that will make a big difference. One client counted more than 75 programs they supported, most underperforming. By focusing on four strategic priorities instead, this CEO was able to concentrate on spaces where they had a right to win and thus transformed the organization.</p><p>Highly successful leaders make the hard decisions and say “stop” before they start new programs—to drive strategic focus, innovation, and sustained growth.</p> </div>
  139. </div>
  140. <div class="elementor-element elementor-element-0bc0676 elementor-blockquote--skin-boxed elementor-blockquote--align-center elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote" data-id="0bc0676" data-element_type="widget" data-widget_type="blockquote.default">
  141. <div class="elementor-widget-container">
  142. <blockquote class="elementor-blockquote">
  143. <p class="elementor-blockquote__content">
  144. Highly successful leaders make the hard decisions and say ‘stop’ before they start something new. </p>
  145. </blockquote>
  146. </div>
  147. </div>
  148. <div class="elementor-element elementor-element-f3f3092 elementor-widget elementor-widget-heading" data-id="f3f3092" data-element_type="widget" data-widget_type="heading.default">
  149. <div class="elementor-widget-container">
  150. <h2 class="elementor-heading-title elementor-size-default">Conclusion
  151. </h2> </div>
  152. </div>
  153. <div class="elementor-element elementor-element-bec11b4 elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="bec11b4" data-element_type="widget" data-widget_type="text-editor.default">
  154. <div class="elementor-widget-container">
  155. <p>These are more than just healthy habits—they’re <span data-start="1390" data-end="1431">association leadership best practices</span> that separate the good from the great and position leaders to drive lasting impact. We believe every association leader can be highly successful. These seven habits will put you well on your way to achieving greatness.</p> </div>
  156. </div>
  157. <section class="elementor-section elementor-inner-section elementor-element elementor-element-67c2a3a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="67c2a3a" data-element_type="section">
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  161. </div>
  162. </div>
  163. </div>
  164. </section>
  165. <div class="elementor-element elementor-element-b682249 elementor-widget elementor-widget-text-editor" data-id="b682249" data-element_type="widget" data-widget_type="text-editor.default">
  166. <div class="elementor-widget-container">
  167. <p>For more on Association Leadership Best Practices please see: <a href="https://sequenceconsulting.com/association-leadership-beat-corporations/">Forget Unicorns, Think Platypi: Why Associations Are Better Than Corporations </a> and <a href="https://www.asaecenter.org/resources/articles/an_plus/2025/04-april/building-a-culture-of-innovation-in-associations" target="_blank" rel="noopener">Building a Culture of Innovation in Associations</a>.</p> </div>
  168. </div>
  169. <div class="elementor-element elementor-element-a833e6e elementor-widget elementor-widget-text-editor" data-id="a833e6e" data-element_type="widget" data-widget_type="text-editor.default">
  170. <div class="elementor-widget-container">
  171. <p>Originally published in ASAE as: <a href="https://www.asaecenter.org/resources/articles/an_plus/2024/07-july/the-seven-habits-of-highly-effective-association-leaders" target="_blank" rel="noopener">Seven Habits of Highly Effective Association Leaders</a>.</p> </div>
  172. </div>
  173. </div>
  174. </div>
  175. </div>
  176. </section>
  177. </div>
  178. ]]></content:encoded>
  180. <wfw:commentRss>https://sequenceconsulting.com/association-leadership-best-practices/feed/</wfw:commentRss>
  181. <slash:comments>0</slash:comments>
  184. </item>
  185. <item>
  186. <title>Prosperity Is Not a Plan: How Smart Associations Future-Proof Success</title>
  187. <link>https://sequenceconsulting.com/future-proofing-associations/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=future-proofing-associations</link>
  188. <comments>https://sequenceconsulting.com/future-proofing-associations/#respond</comments>
  190. <dc:creator><![CDATA[Chris Vaughan, Ph.D.]]></dc:creator>
  191. <pubDate>Wed, 02 Jul 2025 16:51:31 +0000</pubDate>
  192. <category><![CDATA[Association Insights]]></category>
  193. <guid isPermaLink="false">https://sequenceconsulting.com/?p=10567</guid>
  194.  
  195. <description><![CDATA[<a href="https://sequenceconsulting.com/future-proofing-associations/" title="Prosperity Is Not a Plan: How Smart Associations Future-Proof Success" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/07/prosperity-pitfalls-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="future-proofing associations" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/07/prosperity-pitfalls-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/07/prosperity-pitfalls-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/07/prosperity-pitfalls-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/07/prosperity-pitfalls-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/07/prosperity-pitfalls-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/07/prosperity-pitfalls-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/07/prosperity-pitfalls-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2025/07/prosperity-pitfalls-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2025/07/prosperity-pitfalls-390x390.jpg 390w" sizes="100vw" title="Prosperity Is Not a Plan: How Smart Associations Future-Proof Success | association leadership best practices"></a>Discover the power of associations—the unsung heroes shaping our daily lives. See how their influence makes modern society possible.]]></description>
  196. <content:encoded><![CDATA[<a href="https://sequenceconsulting.com/future-proofing-associations/" title="Prosperity Is Not a Plan: How Smart Associations Future-Proof Success" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/07/prosperity-pitfalls-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="future-proofing associations" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/07/prosperity-pitfalls-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/07/prosperity-pitfalls-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/07/prosperity-pitfalls-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/07/prosperity-pitfalls-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/07/prosperity-pitfalls-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/07/prosperity-pitfalls-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/07/prosperity-pitfalls-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2025/07/prosperity-pitfalls-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2025/07/prosperity-pitfalls-390x390.jpg 390w" sizes="100vw" title="Prosperity Is Not a Plan: How Smart Associations Future-Proof Success | association leadership best practices"></a> <div data-elementor-type="wp-post" data-elementor-id="10567" class="elementor elementor-10567" data-elementor-post-type="post">
  197. <section class="elementor-section elementor-top-section elementor-element elementor-element-325b7cf elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="325b7cf" data-element_type="section">
  198. <div class="elementor-container elementor-column-gap-default">
  199. <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89e5316" data-id="89e5316" data-element_type="column">
  200. <div class="elementor-widget-wrap elementor-element-populated">
  201. <div class="elementor-element elementor-element-efbe07b elementor-widget elementor-widget-heading" data-id="efbe07b" data-element_type="widget" data-widget_type="heading.default">
  202. <div class="elementor-widget-container">
  203. <h2 class="elementor-heading-title elementor-size-default">To continue to thrive, associations need to ensure that they’re not lulled into complacency when things are going well.
  204.  
  205.  
  206.  
  207. </h2> </div>
  208. </div>
  209. <section class="elementor-section elementor-inner-section elementor-element elementor-element-e0b688b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e0b688b" data-element_type="section">
  210. <div class="elementor-container elementor-column-gap-default">
  211. <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-dfacabf" data-id="dfacabf" data-element_type="column">
  212. <div class="elementor-widget-wrap elementor-element-populated">
  213. <div class="elementor-element elementor-element-5d20fad elementor-widget elementor-widget-text-editor" data-id="5d20fad" data-element_type="widget" data-widget_type="text-editor.default">
  214. <div class="elementor-widget-container">
  215. <p>In 2024, associations find themselves at a crossroads: Soaring confidence and revenue can either be a launchpad for future growth or a trap that lures leaders into complacency. As membership booms and in-person events return—will your association evolve or miss the opportunity to focus on future-proofing associations for long-term success?</p> </div>
  216. </div>
  217. </div>
  218. </div>
  219. </div>
  220. </section>
  221. <div class="elementor-element elementor-element-14875d5 elementor-widget elementor-widget-heading" data-id="14875d5" data-element_type="widget" data-widget_type="heading.default">
  222. <div class="elementor-widget-container">
  223. <h2 class="elementor-heading-title elementor-size-default">Let the Good Times Roll
  224. </h2> </div>
  225. </div>
  226. <div class="elementor-element elementor-element-e800267 elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="e800267" data-element_type="widget" data-widget_type="text-editor.default">
  227. <div class="elementor-widget-container">
  228. <p>According to a recent <a href="https://www.imis.com/benchmark-report" target="_blank" rel="noopener noreferrer">Advanced Solutions International (ASI) report</a>, confidence among association executives is at an all-time high, with 67 percent expressing optimism about future growth and sustainability, up from 24 percent in 2023.Forecasts are promising, with 60 percent of associations confident in reaching revenue goals and 61 percent anticipating increased membership. A <a href="https://go.marketinggeneral.com/l/733823/2022-03-14/225bx1" target="_blank" rel="noopener noreferrer">Marketing General Incorporated report</a> shows that in-person events are back, with 61 percent planning to focus solely on them this year.</p><p>The troubles of the pandemic days seem far behind, and the outlook for 2025 looks even brighter. The best of times can also be perilous if association leaders take success for granted</p> </div>
  229. </div>
  230. <div class="elementor-element elementor-element-3f3abb8 elementor-blockquote--skin-boxed elementor-blockquote--align-center elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote" data-id="3f3abb8" data-element_type="widget" data-widget_type="blockquote.default">
  231. <div class="elementor-widget-container">
  232. <blockquote class="elementor-blockquote">
  233. <p class="elementor-blockquote__content">
  234. The best of times can also be perilous if association leaders take success for granted. </p>
  235. </blockquote>
  236. </div>
  237. </div>
  238. <div class="elementor-element elementor-element-2e6a442 elementor-widget elementor-widget-heading" data-id="2e6a442" data-element_type="widget" data-widget_type="heading.default">
  239. <div class="elementor-widget-container">
  240. <h2 class="elementor-heading-title elementor-size-default">More Competition, Higher Expectations</h2> </div>
  241. </div>
  242. <div class="elementor-element elementor-element-0f7d539 elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="0f7d539" data-element_type="widget" data-widget_type="text-editor.default">
  243. <div class="elementor-widget-container">
  244. <p>A booming economy leads to greater competition for members’ time and attention. Associations must compete not only with other membership organizations but also with for-profit businesses with the resources to innovate and quickly provide on-demand value. Members now expect dynamic experiences, rapid professional development, and exclusive resources that adapt to their needs.</p><p>Associations relying on traditional approaches risk irrelevance. Members have more choices and expect associations to meet heightened expectations. If associations fail to adapt, members will seek value elsewhere. To rise above the noise, consider differentiating through personalized member journeys or AI-driven automation.</p> </div>
  245. </div>
  246. <div class="elementor-element elementor-element-a836a8e elementor-widget elementor-widget-heading" data-id="a836a8e" data-element_type="widget" data-widget_type="heading.default">
  247. <div class="elementor-widget-container">
  248. <h2 class="elementor-heading-title elementor-size-default">Choose Your Investments Wisely</h2> </div>
  249. </div>
  250. <div class="elementor-element elementor-element-c8568c4 elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="c8568c4" data-element_type="widget" data-widget_type="text-editor.default">
  251. <div class="elementor-widget-container">
  252. <p>Economic prosperity provides associations the means to invest in their future, but this opportunity can be squandered if investments are not made wisely. The strongest organizations that came through the pandemic were those that invested in core capabilities like content creation, digital platforms, and member service.</p><p>Associations should use their financial resources to bolster these core capabilities rather than pursue short-term wins or flashy initiatives. Investments should focus on enhancing member engagement, improving the member experience, and differentiating the association in a competitive market. Prosperity is the ideal time to strengthen the foundation for long-term resilience.</p><p>For example, investing in AI-driven data analytics to predict member needs and provide tailored solutions can boost engagement and provide data insights to refine your offerings.</p><p>Now is the ideal moment for future-proofing associations by investing in foundational capabilities that can weather economic shifts and rising member expectations.</p><p> </p> </div>
  253. </div>
  254. <div class="elementor-element elementor-element-313ae68 elementor-blockquote--skin-boxed elementor-blockquote--align-center elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote" data-id="313ae68" data-element_type="widget" data-widget_type="blockquote.default">
  255. <div class="elementor-widget-container">
  256. <blockquote class="elementor-blockquote">
  257. <p class="elementor-blockquote__content">
  258. Associations relying on traditional approaches risk irrelevance. </p>
  259. </blockquote>
  260. </div>
  261. </div>
  262. <div class="elementor-element elementor-element-9b8e99e elementor-widget elementor-widget-heading" data-id="9b8e99e" data-element_type="widget" data-widget_type="heading.default">
  263. <div class="elementor-widget-container">
  264. <h2 class="elementor-heading-title elementor-size-default">The Curse of Complacency</h2> </div>
  265. </div>
  266. <div class="elementor-element elementor-element-04c4abc elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="04c4abc" data-element_type="widget" data-widget_type="text-editor.default">
  267. <div class="elementor-widget-container">
  268. <p>With success comes the risk of complacency. The mistake lies in assuming that what worked during boom times will continue to work indefinitely. Associations can become too comfortable, relying on past success without adapting. Highly successful leaders know that to stay ahead, they must continuously adapt, innovate, and evolve their approach.</p><p>Complacency is more than a missed opportunity—it can erode your association’s relevance. Without regular innovation, associations risk becoming obsolete as new member needs arise and competing organizations adapt faster.</p><p>Associations that fail to lock in their gains and remain alert to signs of trouble may find themselves in a difficult position when the good times end. Those that fail to prepare for the next downturn risk losing momentum and may struggle to catch up when conditions change</p> </div>
  269. </div>
  270. <div class="elementor-element elementor-element-0bc0676 elementor-blockquote--skin-boxed elementor-blockquote--align-center elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote" data-id="0bc0676" data-element_type="widget" data-widget_type="blockquote.default">
  271. <div class="elementor-widget-container">
  272. <blockquote class="elementor-blockquote">
  273. <p class="elementor-blockquote__content">
  274. What goes up must come down. Build resilience now, while you have the momentum. </p>
  275. </blockquote>
  276. </div>
  277. </div>
  278. <div class="elementor-element elementor-element-73c3f8c elementor-widget elementor-widget-heading" data-id="73c3f8c" data-element_type="widget" data-widget_type="heading.default">
  279. <div class="elementor-widget-container">
  280. <h2 class="elementor-heading-title elementor-size-default">Strategies for Thriving in Good Times
  281.  
  282. </h2> </div>
  283. </div>
  284. <div class="elementor-element elementor-element-54968c6 elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="54968c6" data-element_type="widget" data-widget_type="text-editor.default">
  285. <div class="elementor-widget-container">
  286. <p>How can associations avoid these pitfalls and turn economic prosperity into sustainable growth? Here are a few strategies from some of the most successful associations:</p><ol><li><strong>Make yourself stand out.</strong> Increased competition means members need reminders of why your association stands out. Proactively communicate your unique value and adapt to rising expectations. Emphasize how your offerings address evolving needs and showcase the tangible benefits members receive.</li><li><strong>Invest in your capabilities.</strong> Use prosperity to make long-term investments that solidify gains. Successful associations are already experimenting with AI-driven personalization, advanced data analytics, and custom learning paths. By embracing these forward-thinking investments, associations can future-proof their organizations and exceed member expectations.</li><li><strong>Beware complacency!</strong> Guard against complacency by continuously evolving programs and services. Highly successful leaders prioritize innovation and member insight, actively testing new initiatives and refining approaches to stay in tune with changing needs. Set aside resources for experimentation to ensure your association stays competitive and ahead of trends.</li><li><strong>What goes up must come down.</strong> Prosperity is the perfect time to future-proof your association. Build resilience by diversifying revenue streams, reinforcing reserve funds, and crafting agile contingency plans. By showing preparedness and stability, you strengthen trust and ensure members see your association as a reliable long-term resource, regardless of market conditions.</li></ol> </div>
  287. </div>
  288. <div class="elementor-element elementor-element-3b63ff8 elementor-widget elementor-widget-heading" data-id="3b63ff8" data-element_type="widget" data-widget_type="heading.default">
  289. <div class="elementor-widget-container">
  290. <h2 class="elementor-heading-title elementor-size-default">Conclusion</h2> </div>
  291. </div>
  292. <div class="elementor-element elementor-element-d4e15d3 elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="d4e15d3" data-element_type="widget" data-widget_type="text-editor.default">
  293. <div class="elementor-widget-container">
  294. <div class="rich-text"><p>In times of prosperity, it’s easy to coast. But the associations that thrive long-term are those that make proactive choices—investing in resilience and innovating to stay ahead of the curve. Use today’s success to focus on future-proofing your association, so you can thrive in good times and bad.</p></div><section class="main-section"></section> </div>
  295. </div>
  296. <section class="elementor-section elementor-inner-section elementor-element elementor-element-67c2a3a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="67c2a3a" data-element_type="section">
  297. <div class="elementor-container elementor-column-gap-default">
  298. <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-408bca2" data-id="408bca2" data-element_type="column">
  299. <div class="elementor-widget-wrap">
  300. </div>
  301. </div>
  302. </div>
  303. </section>
  304. <div class="elementor-element elementor-element-b682249 elementor-widget elementor-widget-text-editor" data-id="b682249" data-element_type="widget" data-widget_type="text-editor.default">
  305. <div class="elementor-widget-container">
  306. <p>For more on Future-Proofing Associations, please see: <a href="https://sequenceconsulting.com/membership-of-the-future-2/">Future-Proof Your Assocation: 10 Essential Steps forSuccess</a>  and <a href="https://www.forj.ai/resources/future-proof-your-association-by-adopting-an-agile-mindset" target="_blank" rel="noopener">Future-Proof Your Association by Adopting an Agile Mindset</a>.<a href="https://associationsnow.com/2025/06/is-your-association-ready-for-ai-a-strategic-roadmap-for-sustainable-innovation/" target="_blank" rel="noopener"> </a></p> </div>
  307. </div>
  308. <div class="elementor-element elementor-element-a833e6e elementor-widget elementor-widget-text-editor" data-id="a833e6e" data-element_type="widget" data-widget_type="text-editor.default">
  309. <div class="elementor-widget-container">
  310. <p>Originally published in ASAE as <a href="https://www.asaecenter.org/resources/articles/an_plus/2024/11-november/avoiding-the-pitfalls-of-prosperity" target="_blank" rel="noopener">Avoiding the Pitfalls of Prosperity.</a></p> </div>
  311. </div>
  312. </div>
  313. </div>
  314. </div>
  315. </section>
  316. </div>
  317. ]]></content:encoded>
  319. <wfw:commentRss>https://sequenceconsulting.com/future-proofing-associations/feed/</wfw:commentRss>
  320. <slash:comments>0</slash:comments>
  323. </item>
  324. <item>
  325. <title>Smart Moves: How AI Is Shaping the Future of Associations</title>
  326. <link>https://sequenceconsulting.com/ai-for-associations-smart-organizations/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=ai-for-associations-smart-organizations</link>
  327. <comments>https://sequenceconsulting.com/ai-for-associations-smart-organizations/#respond</comments>
  329. <dc:creator><![CDATA[Chris Vaughan, Ph.D.]]></dc:creator>
  330. <pubDate>Wed, 02 Jul 2025 16:24:08 +0000</pubDate>
  331. <category><![CDATA[Association Insights]]></category>
  332. <guid isPermaLink="false">https://sequenceconsulting.com/?p=10558</guid>
  333.  
  334. <description><![CDATA[<a href="https://sequenceconsulting.com/ai-for-associations-smart-organizations/" title="Smart Moves: How AI Is Shaping the Future of Associations" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/07/ai-data-visual-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="AI for associations" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/07/ai-data-visual-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/07/ai-data-visual-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/07/ai-data-visual-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/07/ai-data-visual-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/07/ai-data-visual-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/07/ai-data-visual-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/07/ai-data-visual-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2025/07/ai-data-visual-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2025/07/ai-data-visual-390x390.jpg 390w" sizes="100vw" title="Smart Moves: How AI Is Shaping the Future of Associations | association leadership best practices"></a>Discover the power of associations—the unsung heroes shaping our daily lives. See how their influence makes modern society possible.]]></description>
  335. <content:encoded><![CDATA[<a href="https://sequenceconsulting.com/ai-for-associations-smart-organizations/" title="Smart Moves: How AI Is Shaping the Future of Associations" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/07/ai-data-visual-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="AI for associations" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/07/ai-data-visual-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/07/ai-data-visual-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/07/ai-data-visual-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/07/ai-data-visual-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/07/ai-data-visual-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/07/ai-data-visual-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/07/ai-data-visual-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2025/07/ai-data-visual-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2025/07/ai-data-visual-390x390.jpg 390w" sizes="100vw" title="Smart Moves: How AI Is Shaping the Future of Associations | association leadership best practices"></a> <div data-elementor-type="wp-post" data-elementor-id="10558" class="elementor elementor-10558" data-elementor-post-type="post">
  336. <section class="elementor-section elementor-top-section elementor-element elementor-element-325b7cf elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="325b7cf" data-element_type="section">
  337. <div class="elementor-container elementor-column-gap-default">
  338. <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89e5316" data-id="89e5316" data-element_type="column">
  339. <div class="elementor-widget-wrap elementor-element-populated">
  340. <div class="elementor-element elementor-element-efbe07b elementor-widget elementor-widget-heading" data-id="efbe07b" data-element_type="widget" data-widget_type="heading.default">
  341. <div class="elementor-widget-container">
  342. <h2 class="elementor-heading-title elementor-size-default">Discover how forward-thinking organizations are leveraging artificial intelligence to make data-driven decisions and maximize member value.
  343.  
  344.  
  345. </h2> </div>
  346. </div>
  347. <section class="elementor-section elementor-inner-section elementor-element elementor-element-e0b688b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e0b688b" data-element_type="section">
  348. <div class="elementor-container elementor-column-gap-default">
  349. <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-dfacabf" data-id="dfacabf" data-element_type="column">
  350. <div class="elementor-widget-wrap elementor-element-populated">
  351. <div class="elementor-element elementor-element-5d20fad elementor-widget elementor-widget-text-editor" data-id="5d20fad" data-element_type="widget" data-widget_type="text-editor.default">
  352. <div class="elementor-widget-container">
  353. <p>Artificial intelligence (AI) is transforming the way associations operate. From predicting member retention trends to automating personalized engagement, AI for associations is allowing organizations to work smarter, analyze data more effectively, and deliver tailored experiences at scale. While many associations recognize AI’s potential, knowing where to apply it for the greatest impact is the challenge.</p><p>The most successful associations use AI strategically — not as a replacement for human interaction but as a tool that enhances efficiency, supports data-driven decision-making, and ensures that members receive more relevant, timely, and valuable experiences.</p><p>Here are some exciting ways AI is shaping the future of associations.</p> </div>
  354. </div>
  355. </div>
  356. </div>
  357. </div>
  358. </section>
  359. <div class="elementor-element elementor-element-14875d5 elementor-widget elementor-widget-heading" data-id="14875d5" data-element_type="widget" data-widget_type="heading.default">
  360. <div class="elementor-widget-container">
  361. <h2 class="elementor-heading-title elementor-size-default">Reading the Signs: How AI Helps Associations Retain More Members
  362. </h2> </div>
  363. </div>
  364. <div class="elementor-element elementor-element-e800267 elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="e800267" data-element_type="widget" data-widget_type="text-editor.default">
  365. <div class="elementor-widget-container">
  366. <p data-start="629" data-end="805">More and more organizations are exploring AI for associations to improve member retention through predictive analytics and early-warning signals.</p><p>Member retention is one of the most significant challenges for associations. Traditional retention strategies often involve reactive approaches, such as renewal reminders and post-lapse outreach efforts. AI is enabling a shift toward proactive retention strategies by identifying at-risk members before they leave.</p><p>AI-driven predictive analytics analyze member behaviors, engagement history, and participation trends to flag individuals who may be likely to lapse. These insights allow associations to take targeted actions that improve retention.</p><p>A large medical society client has implemented AI-powered predictive analytics to assess members’ propensity to renew. The system identifies patterns of disengagement, such as reduced online community activity and declining event attendance, which correlate with defections. By flagging these members, the association can implement targeted interventions, such as personalized outreach and renewal incentives, that significantly improve renewal rates.</p> </div>
  367. </div>
  368. <div class="elementor-element elementor-element-3f3abb8 elementor-blockquote--skin-boxed elementor-blockquote--align-center elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote" data-id="3f3abb8" data-element_type="widget" data-widget_type="blockquote.default">
  369. <div class="elementor-widget-container">
  370. <blockquote class="elementor-blockquote">
  371. <p class="elementor-blockquote__content">
  372. AI is allowing organizations to work smarter, analyze data more effectively, and deliver tailored experiences at scale. </p>
  373. </blockquote>
  374. </div>
  375. </div>
  376. <div class="elementor-element elementor-element-2e6a442 elementor-widget elementor-widget-heading" data-id="2e6a442" data-element_type="widget" data-widget_type="heading.default">
  377. <div class="elementor-widget-container">
  378. <h2 class="elementor-heading-title elementor-size-default">From Guesswork to Strategy: How AI Transforms Decision-Making
  379. </h2> </div>
  380. </div>
  381. <div class="elementor-element elementor-element-0f7d539 elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="0f7d539" data-element_type="widget" data-widget_type="text-editor.default">
  382. <div class="elementor-widget-container">
  383. <p>Associations increasingly rely on data-driven decision-making to refine membership structures, pricing models, and program offerings. AI allows organizations to go beyond surface-level metrics, uncovering hidden trends and insights that improve strategic planning.</p><p>This is where <span data-start="909" data-end="932">AI for associations</span> shines: helping leaders uncover insights that traditional data analysis often misses.</p><p>One of the most innovative applications of AI in this area is the use of digital twins, a technology that enables associations to simulate membership models, pricing strategies, and engagement tactics before they implement them.</p><p>Another client, a prominent scientific society, used AI simulations to test multiple new membership structures. Rather than making assumptions about pricing and benefits, they ran scenarios through an AI model to predict their impact on member engagement, renewals, and revenue growth. The analysis revealed that members valued customized benefits more than lower pricing. Based on this insight, they introduced a membership model with flexible benefit options, which led to a 20 percent increase in renewals without reducing dues revenue.</p> </div>
  384. </div>
  385. <div class="elementor-element elementor-element-a836a8e elementor-widget elementor-widget-heading" data-id="a836a8e" data-element_type="widget" data-widget_type="heading.default">
  386. <div class="elementor-widget-container">
  387. <h2 class="elementor-heading-title elementor-size-default">Beyond Mass Messaging: How AI Delivers Personalized Engagement at Scale
  388.  
  389.  
  390. </h2> </div>
  391. </div>
  392. <div class="elementor-element elementor-element-c8568c4 elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="c8568c4" data-element_type="widget" data-widget_type="text-editor.default">
  393. <div class="elementor-widget-container">
  394. <p>A global healthcare association we worked with faced a growing challenge: members expected tailored content and communications. However, with thousands of professionals across different specialties and career stages, delivering personalized engagement at scale was overwhelming. Traditional segmentation efforts required extensive manual effort, and broad messaging often missed the mark, leading to declining engagement.</p><p>By integrating AI-powered automation, built into their AMS platform, the association could analyze member behavior in real time. The system tracked interactions across emails, event attendance, and website activity, identifying patterns in content preferences. Members who frequently read regulatory updates receive policy change alerts, while those engaged with leadership development content are invited to executive roundtables. New members are guided through a structured onboarding sequence that introduces them to relevant resources based on their interests.</p><p>The impact has been immediate. Email engagement tripled, event attendance rose, and members reported finding more value in their experience. Without adding staff hours, the organization delivers the level of personalization that members expect, strengthening their connection to the association.</p> </div>
  395. </div>
  396. <div class="elementor-element elementor-element-313ae68 elementor-blockquote--skin-boxed elementor-blockquote--align-center elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote" data-id="313ae68" data-element_type="widget" data-widget_type="blockquote.default">
  397. <div class="elementor-widget-container">
  398. <blockquote class="elementor-blockquote">
  399. <p class="elementor-blockquote__content">
  400. The most successful associations use AI strategically—not as a replacement for human interaction, but as a tool to enhance it.
  401.  
  402. </p>
  403. </blockquote>
  404. </div>
  405. </div>
  406. <div class="elementor-element elementor-element-9b8e99e elementor-widget elementor-widget-heading" data-id="9b8e99e" data-element_type="widget" data-widget_type="heading.default">
  407. <div class="elementor-widget-container">
  408. <h2 class="elementor-heading-title elementor-size-default">AI-Powered Marketing: Smarter Recruitment, Stronger Growth
  409. </h2> </div>
  410. </div>
  411. <div class="elementor-element elementor-element-04c4abc elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="04c4abc" data-element_type="widget" data-widget_type="text-editor.default">
  412. <div class="elementor-widget-container">
  413. <p>A national trade association we work with struggled to expand its membership base despite heavy investments in digital ads and email campaigns. Their broad, one-size-fits-all outreach failed to engage the right prospects, leading to stagnant growth and rising recruitment costs.</p><p>AI changed that by analyzing past recruitment data to identify which professionals were most likely to join and what messaging resonated best. The analytics found that while some prospects responded to career advancement opportunities, others were drawn to advocacy efforts or networking. With these insights, the association refined its marketing strategy. Email campaigns became more targeted, digital ads were optimized in real time, and outreach shifted to high-performing channels like LinkedIn.</p><p>Within six months, new member acquisition increased by 15 percent, and email engagement jumped by 40 percent. AI didn’t just automate marketing — it made it smarter, ensuring every effort was guided by data rather than guesswork. The association transformed its recruitment strategy into a scalable, data-driven success by continuously refining outreach based on actual engagement patterns.</p><p>The practical applications of <span data-start="1189" data-end="1212">AI for associations</span> are growing fast—and the results are already measurable.</p> </div>
  414. </div>
  415. <div class="elementor-element elementor-element-0bc0676 elementor-blockquote--skin-boxed elementor-blockquote--align-center elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote" data-id="0bc0676" data-element_type="widget" data-widget_type="blockquote.default">
  416. <div class="elementor-widget-container">
  417. <blockquote class="elementor-blockquote">
  418. <p class="elementor-blockquote__content">
  419. AI didn’t just automate marketing — it made it smarter. </p>
  420. </blockquote>
  421. </div>
  422. </div>
  423. <div class="elementor-element elementor-element-73c3f8c elementor-widget elementor-widget-heading" data-id="73c3f8c" data-element_type="widget" data-widget_type="heading.default">
  424. <div class="elementor-widget-container">
  425. <h2 class="elementor-heading-title elementor-size-default">The Future of AI for Associations
  426. </h2> </div>
  427. </div>
  428. <div class="elementor-element elementor-element-54968c6 elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="54968c6" data-element_type="widget" data-widget_type="text-editor.default">
  429. <div class="elementor-widget-container">
  430. <p>AI is no longer an emerging technology — it’s a practical tool that associations already use to drive measurable results. Whether through predictive retention modeling, strategic decision-making, automated engagement, marketing optimization, or content curation, AI enhances how associations operate while improving member value.</p><p>Rather than replacing human-driven efforts, AI is augmenting association professionals’ ability to make smarter decisions, create meaningful engagement, and deliver personalized experiences at scale.</p><p>Associations that embrace AI now will keep pace with industry changes and position themselves as leaders in delivering innovative, data-driven member experiences. The question isn’t whether AI for associations will shape the future of associations — it’s how associations choose to use it.</p> </div>
  431. </div>
  432. <section class="elementor-section elementor-inner-section elementor-element elementor-element-67c2a3a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="67c2a3a" data-element_type="section">
  433. <div class="elementor-container elementor-column-gap-default">
  434. <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-408bca2" data-id="408bca2" data-element_type="column">
  435. <div class="elementor-widget-wrap">
  436. </div>
  437. </div>
  438. </div>
  439. </section>
  440. <div class="elementor-element elementor-element-b682249 elementor-widget elementor-widget-text-editor" data-id="b682249" data-element_type="widget" data-widget_type="text-editor.default">
  441. <div class="elementor-widget-container">
  442. <p>For more on AI for Associations, please see: <a href="http://A Brief Beginner’s Guide to Using AI for Associations" data-wplink-url-error="true">A Brief Beginners Guide to Using AI for Associations</a>  and Is <a href="https://associationsnow.com/2025/06/is-your-association-ready-for-ai-a-strategic-roadmap-for-sustainable-innovation/" target="_blank" rel="noopener">Your Association Ready for AI? A Strategic Roadmap for Sustainable Innovation.</a></p> </div>
  443. </div>
  444. <div class="elementor-element elementor-element-a833e6e elementor-widget elementor-widget-text-editor" data-id="a833e6e" data-element_type="widget" data-widget_type="text-editor.default">
  445. <div class="elementor-widget-container">
  446. <p>Originally published in ASAE as <a href="https://www.asaecenter.org/resources/articles/an_plus/2025/03-march/smart-moves-how-ai-is-shaping-the-future-of-associations" target="_blank" rel="noopener">Smart Moves: How AI Is Shaping the Future of Associations.</a></p> </div>
  447. </div>
  448. </div>
  449. </div>
  450. </div>
  451. </section>
  452. </div>
  453. ]]></content:encoded>
  455. <wfw:commentRss>https://sequenceconsulting.com/ai-for-associations-smart-organizations/feed/</wfw:commentRss>
  456. <slash:comments>0</slash:comments>
  459. </item>
  460. <item>
  461. <title>How Smart Associations Stay Relevant: Lessons in Agility from an Unlikely Source</title>
  462. <link>https://sequenceconsulting.com/how-smart-associations-stay-relevant/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=how-smart-associations-stay-relevant</link>
  463. <comments>https://sequenceconsulting.com/how-smart-associations-stay-relevant/#respond</comments>
  465. <dc:creator><![CDATA[Chris Vaughan, Ph.D.]]></dc:creator>
  466. <pubDate>Wed, 02 Jul 2025 16:01:29 +0000</pubDate>
  467. <category><![CDATA[Association Insights]]></category>
  468. <guid isPermaLink="false">https://sequenceconsulting.com/?p=10551</guid>
  469.  
  470. <description><![CDATA[<a href="https://sequenceconsulting.com/how-smart-associations-stay-relevant/" title="How Smart Associations Stay Relevant: Lessons in Agility from an Unlikely Source" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/07/fruitflies-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="how associations stay relevant" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/07/fruitflies-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/07/fruitflies-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/07/fruitflies-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/07/fruitflies-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/07/fruitflies-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/07/fruitflies-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/07/fruitflies-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2025/07/fruitflies-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2025/07/fruitflies-390x390.jpg 390w" sizes="100vw" title="How Smart Associations Stay Relevant: Lessons in Agility from an Unlikely Source | association leadership best practices"></a>Discover the power of associations—the unsung heroes shaping our daily lives. See how their influence makes modern society possible.]]></description>
  471. <content:encoded><![CDATA[<a href="https://sequenceconsulting.com/how-smart-associations-stay-relevant/" title="How Smart Associations Stay Relevant: Lessons in Agility from an Unlikely Source" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/07/fruitflies-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="how associations stay relevant" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/07/fruitflies-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/07/fruitflies-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/07/fruitflies-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/07/fruitflies-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/07/fruitflies-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/07/fruitflies-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/07/fruitflies-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2025/07/fruitflies-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2025/07/fruitflies-390x390.jpg 390w" sizes="100vw" title="How Smart Associations Stay Relevant: Lessons in Agility from an Unlikely Source | association leadership best practices"></a> <div data-elementor-type="wp-post" data-elementor-id="10551" class="elementor elementor-10551" data-elementor-post-type="post">
  472. <section class="elementor-section elementor-top-section elementor-element elementor-element-325b7cf elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="325b7cf" data-element_type="section">
  473. <div class="elementor-container elementor-column-gap-default">
  474. <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89e5316" data-id="89e5316" data-element_type="column">
  475. <div class="elementor-widget-wrap elementor-element-populated">
  476. <div class="elementor-element elementor-element-efbe07b elementor-widget elementor-widget-heading" data-id="efbe07b" data-element_type="widget" data-widget_type="heading.default">
  477. <div class="elementor-widget-container">
  478. <h2 class="elementor-heading-title elementor-size-default">Association leaders can learn a lot from a humble insect.
  479.  
  480. </h2> </div>
  481. </div>
  482. <section class="elementor-section elementor-inner-section elementor-element elementor-element-e0b688b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e0b688b" data-element_type="section">
  483. <div class="elementor-container elementor-column-gap-default">
  484. <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-dfacabf" data-id="dfacabf" data-element_type="column">
  485. <div class="elementor-widget-wrap elementor-element-populated">
  486. <div class="elementor-element elementor-element-5d20fad elementor-widget elementor-widget-text-editor" data-id="5d20fad" data-element_type="widget" data-widget_type="text-editor.default">
  487. <div class="elementor-widget-container">
  488. <p>The association world is thriving. Membership is growing, events are roaring back to life, and the economy is strong. But there’s more to this success story than meets the eye. The most successful associations have something in common—they’ve embraced agility to their associations stay relevant in a fast-changing world.</p>
  489. <p>Agility is not a word you’d typically use with associations. Historically, associations have been known for their measured pace, methodical planning, and carefully siloed operations. Yet the pandemic forced associations to break down barriers, move faster, and take risks they never would have considered. One client shifted from a monthly content schedule to a daily one—overnight. Another went from revising their strategic plan every five years to revisiting it every quarter. What prompted these dramatic shifts? Urgency. Associations that adapted quickly didn’t just survive the pandemic, they thrived.</p>
  490. <p>Associations must keep that agility alive, and the humble fruit fly offers inspiration</p> </div>
  491. </div>
  492. </div>
  493. </div>
  494. </div>
  495. </section>
  496. <div class="elementor-element elementor-element-14875d5 elementor-widget elementor-widget-heading" data-id="14875d5" data-element_type="widget" data-widget_type="heading.default">
  497. <div class="elementor-widget-container">
  498. <h2 class="elementor-heading-title elementor-size-default">Why Fruit Flies?</h2> </div>
  499. </div>
  500. <div class="elementor-element elementor-element-e800267 elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="e800267" data-element_type="widget" data-widget_type="text-editor.default">
  501. <div class="elementor-widget-container">
  502. <p>Despite its short 30-day lifespan, the fruit fly achieves remarkable results. This tiny insect is a master of urgency, adaptability, and focus—three traits associations need to thrive in today’s environment.</p>
  503. <p>Here’s how fruit flies succeed:</p>
  504. <ul>
  505. <li><strong>Intense productivity:</strong> A fruit fly may only live for a month, but it accomplishes a staggering amount in that time. A single female can lay up to 2,000 eggs, ensuring her impact lasts far beyond her short lifespan.</li>
  506. <li><strong>Environmental sensitivity:</strong> Fruit flies are highly attuned to their surroundings. They can detect the smell of fruit from up to six miles away and adapt their behavior instantly to reach it.</li>
  507. <li><strong>Magnetic orientation:</strong> While focused on the immediate goal in front of them, fruit flies remain aware of the magnetic fields around them to stay stable and oriented in flight. These traits offer a surprising but powerful metaphor for how associations stay relevant and operate effectively in today’s environment.</li>
  508. </ul> </div>
  509. </div>
  510. <div class="elementor-element elementor-element-3f3abb8 elementor-blockquote--skin-boxed elementor-blockquote--align-center elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote" data-id="3f3abb8" data-element_type="widget" data-widget_type="blockquote.default">
  511. <div class="elementor-widget-container">
  512. <blockquote class="elementor-blockquote">
  513. <p class="elementor-blockquote__content">
  514. The most successful associations have something in common—they’ve embraced agility. </p>
  515. </blockquote>
  516. </div>
  517. </div>
  518. <div class="elementor-element elementor-element-b233843 elementor-widget elementor-widget-heading" data-id="b233843" data-element_type="widget" data-widget_type="heading.default">
  519. <div class="elementor-widget-container">
  520. <h2 class="elementor-heading-title elementor-size-default">How Associations Can Incorporate Fruit Fly Attributes</h2> </div>
  521. </div>
  522. <div class="elementor-element elementor-element-0f7d539 elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="0f7d539" data-element_type="widget" data-widget_type="text-editor.default">
  523. <div class="elementor-widget-container">
  524. <p><strong>1. Embrace urgency.<br /></strong>Fruit flies make every moment count. Associations should adopt a similar mindset, treating opportunities and challenges with a sense of urgency. Instead of overanalyzing, take action. Quick decision making doesn’t mean abandoning thoughtfulness; it means prioritizing execution.</p>
  525. <p><strong>2. Stay attuned to your environment.</strong><br />Fruit flies’ ability to detect fruit miles away mirrors the need for associations to remain hyperaware of their environment. Monitor market trends, member feedback, and emerging technologies to ensure you’re always a step ahead. One association, for instance, leveraged real-time member surveys to pivot from in-person events to virtual ones within weeks of the pandemic’s onset. That responsiveness built trust and loyalty.</p>
  526. <p><strong>3. Balance focus with adaptability.</strong><br />While fruit flies keep their eyes on immediate goals, they also stay aware of broader environmental factors, like magnetic fields. Associations can do the same by pursuing short-term objectives without losing sight of long-term strategy.</p>
  527. <p>This might involve quarterly strategic planning sessions that allow leaders to reassess priorities based on current realities. It’s about staying flexible while keeping your compass pointed toward your mission.</p> </div>
  528. </div>
  529. <div class="elementor-element elementor-element-a836a8e elementor-widget elementor-widget-heading" data-id="a836a8e" data-element_type="widget" data-widget_type="heading.default">
  530. <div class="elementor-widget-container">
  531. <h2 class="elementor-heading-title elementor-size-default">From Stuck to Sprinting in Association Culture
  532.  
  533. </h2> </div>
  534. </div>
  535. <div class="elementor-element elementor-element-c8568c4 elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="c8568c4" data-element_type="widget" data-widget_type="text-editor.default">
  536. <div class="elementor-widget-container">
  537. <p>How can associations embed agility into their DNA? It starts with rethinking traditional processes and fostering a culture that values flexibility and innovation.</p>
  538. <ul>
  539. <li><strong>Break down silos.</strong><br />Cross-functional collaboration is critical to agility. Break down departmental silos to enable faster communication and decision making. Teams can respond to challenges and opportunities more effectively when they work together.</li>
  540. <li><strong>Encourage experimentation.</strong><br />Fruit flies adapt through trial and error, and associations should do the same. Create an environment where risk-taking is encouraged and failure is seen as a learning opportunity. Pilot new programs with the understanding that not every experiment will succeed, but each one will teach you something valuable.</li>
  541. <li><strong>Make strategic plans dynamic.</strong><br />A static strategic plan can hold back progress. To help associations stay relevant, strategy must be dynamic and responsive. Treat it as a living document that evolves with your association’s needs. Quarterly reviews or even real-time updates can help ensure your strategy remains relevant and impactful.</li>
  542. </ul> </div>
  543. </div>
  544. <div class="elementor-element elementor-element-313ae68 elementor-blockquote--skin-boxed elementor-blockquote--align-center elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote" data-id="313ae68" data-element_type="widget" data-widget_type="blockquote.default">
  545. <div class="elementor-widget-container">
  546. <blockquote class="elementor-blockquote">
  547. <p class="elementor-blockquote__content">
  548. Quick decision making doesn’t mean abandoning thoughtfulness; it means prioritizing execution.
  549.  
  550. </p>
  551. </blockquote>
  552. </div>
  553. </div>
  554. <div class="elementor-element elementor-element-9b8e99e elementor-widget elementor-widget-heading" data-id="9b8e99e" data-element_type="widget" data-widget_type="heading.default">
  555. <div class="elementor-widget-container">
  556. <h2 class="elementor-heading-title elementor-size-default">The Payoff of Staying Agile
  557.  
  558. </h2> </div>
  559. </div>
  560. <div class="elementor-element elementor-element-04c4abc elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="04c4abc" data-element_type="widget" data-widget_type="text-editor.default">
  561. <div class="elementor-widget-container">
  562. <p>Associations prioritizing agility will be better equipped to navigate today’s fast-paced world. The benefits are clear:</p>
  563. <ul>
  564. <li><strong>Resilience:</strong> Agile organizations can adapt quickly to disruptions, whether economic, social, or technological.</li>
  565. <li><strong>Member satisfaction:</strong> By responding swiftly to member needs, associations can enhance loyalty and engagement.</li>
  566. <li><strong>Sustainable growth:</strong> Agility fuels innovation, helping associations stay relevant and competitive in a changing landscape.</li>
  567. </ul> </div>
  568. </div>
  569. <div class="elementor-element elementor-element-73c3f8c elementor-widget elementor-widget-heading" data-id="73c3f8c" data-element_type="widget" data-widget_type="heading.default">
  570. <div class="elementor-widget-container">
  571. <h2 class="elementor-heading-title elementor-size-default">Channel Your Inner Fruit Fly
  572. </h2> </div>
  573. </div>
  574. <div class="elementor-element elementor-element-54968c6 elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="54968c6" data-element_type="widget" data-widget_type="text-editor.default">
  575. <div class="elementor-widget-container">
  576. <p>Agility isn’t just a buzzword; it’s the secret to long-term success for associations. Associations that embrace urgency, sensitivity, and adaptability will stay relevant and thrive in the years ahead.</p>
  577. <p>The next time you see a fruit fly buzzing around, take a moment to appreciate its focus, resilience, and resourcefulness. It might just inspire your next big breakthrough.</p> </div>
  578. </div>
  579. <div class="elementor-element elementor-element-0bc0676 elementor-blockquote--skin-boxed elementor-blockquote--align-center elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote" data-id="0bc0676" data-element_type="widget" data-widget_type="blockquote.default">
  580. <div class="elementor-widget-container">
  581. <blockquote class="elementor-blockquote">
  582. <p class="elementor-blockquote__content">
  583. Agility isn’t just a buzzword; it’s the secret to long-term success for associations. </p>
  584. </blockquote>
  585. </div>
  586. </div>
  587. <section class="elementor-section elementor-inner-section elementor-element elementor-element-67c2a3a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="67c2a3a" data-element_type="section">
  588. <div class="elementor-container elementor-column-gap-default">
  589. <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-408bca2" data-id="408bca2" data-element_type="column">
  590. <div class="elementor-widget-wrap">
  591. </div>
  592. </div>
  593. </div>
  594. </section>
  595. <div class="elementor-element elementor-element-b682249 elementor-widget elementor-widget-text-editor" data-id="b682249" data-element_type="widget" data-widget_type="text-editor.default">
  596. <div class="elementor-widget-container">
  597. <p>For more on Associations Impact, please see: <a href="https://sequenceconsulting.com/association-leadership-beat-corporations/">Forget Unicorns, Think Platypi: Why Associations Are Better Than Corporations </a>  and <a href="https://www.asaecenter.org/resources/articles/an_plus/2024/07-july/the-seven-habits-of-highly-effective-association-leaders" target="_blank" rel="noopener">The Seven Habits of Highly Effective Association Leaders</a>.</p> </div>
  598. </div>
  599. <div class="elementor-element elementor-element-a833e6e elementor-widget elementor-widget-text-editor" data-id="a833e6e" data-element_type="widget" data-widget_type="text-editor.default">
  600. <div class="elementor-widget-container">
  601. <p>Originally published in ASAE as: <a href="https://www.asaecenter.org/resources/articles/an_plus/2024/12-december/embracing-agility-lessons-from-the-fruit-fly" target="_blank" rel="noopener">Embracing Agility: Lessons from the Fruit Fly</a>.</p> </div>
  602. </div>
  603. </div>
  604. </div>
  605. </div>
  606. </section>
  607. </div>
  608. ]]></content:encoded>
  610. <wfw:commentRss>https://sequenceconsulting.com/how-smart-associations-stay-relevant/feed/</wfw:commentRss>
  611. <slash:comments>0</slash:comments>
  614. </item>
  615. <item>
  616. <title>4 Key Metrics Associations Should Track to Measure ROI</title>
  617. <link>https://sequenceconsulting.com/association-roi-metrics/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=association-roi-metrics</link>
  619. <dc:creator><![CDATA[Chris Vaughan, Ph.D.]]></dc:creator>
  620. <pubDate>Wed, 21 May 2025 16:33:05 +0000</pubDate>
  621. <category><![CDATA[Association Strategy]]></category>
  622. <guid isPermaLink="false">https://sequenceconsulting.com/?p=10530</guid>
  623.  
  624. <description><![CDATA[<a href="https://sequenceconsulting.com/association-roi-metrics/" title="4 Key Metrics Associations Should Track to Measure ROI" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/05/roi-metrics_feature-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="4 Key Metrics Associations Should Track to Measure ROI | association leadership best practices" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/05/roi-metrics_feature-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/05/roi-metrics_feature-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/05/roi-metrics_feature-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/05/roi-metrics_feature-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/05/roi-metrics_feature-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/05/roi-metrics_feature-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/05/roi-metrics_feature-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2025/05/roi-metrics_feature-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2025/05/roi-metrics_feature-390x390.jpg 390w, https://sequenceconsulting.com/wp-content/uploads/2025/05/roi-metrics_feature-460x460.jpg 460w, https://sequenceconsulting.com/wp-content/uploads/2025/05/roi-metrics_feature-554x554.jpg 554w" sizes="100vw" title="4 Key Metrics Associations Should Track to Measure ROI | association leadership best practices"></a>Author: Kristen Wall Between funding member benefits, new programs, and various marketing initiatives, it takes a significant investment to further your association’s offerings. You can only hope this investment will yield higher member engagement—but how can you know for sure? Your association’s return on investment (ROI) demonstrates the value derived from each of its expenses. &#8230; <p class="link-more"><a href="https://sequenceconsulting.com/association-roi-metrics/" class="more-link">Continue reading<span class="screen-reader-text"> "4 Key Metrics Associations Should Track to Measure ROI"</span></a></p>]]></description>
  625. <content:encoded><![CDATA[<a href="https://sequenceconsulting.com/association-roi-metrics/" title="4 Key Metrics Associations Should Track to Measure ROI" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/05/roi-metrics_feature-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="4 Key Metrics Associations Should Track to Measure ROI | association leadership best practices" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/05/roi-metrics_feature-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/05/roi-metrics_feature-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/05/roi-metrics_feature-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/05/roi-metrics_feature-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/05/roi-metrics_feature-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/05/roi-metrics_feature-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/05/roi-metrics_feature-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2025/05/roi-metrics_feature-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2025/05/roi-metrics_feature-390x390.jpg 390w, https://sequenceconsulting.com/wp-content/uploads/2025/05/roi-metrics_feature-460x460.jpg 460w, https://sequenceconsulting.com/wp-content/uploads/2025/05/roi-metrics_feature-554x554.jpg 554w" sizes="100vw" title="4 Key Metrics Associations Should Track to Measure ROI | association leadership best practices"></a> <div data-elementor-type="wp-post" data-elementor-id="10530" class="elementor elementor-10530" data-elementor-post-type="post">
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  630. <p style="text-align: right;">Author: Kristen Wall</p> </div>
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  634. <p><span style="font-weight: 400;">Between funding member benefits, new programs, and various marketing initiatives, it takes a significant investment to further your association’s offerings. You can only hope this investment will yield higher </span><a href="https://sequenceconsulting.com/member-engagement-and-retention/"><span style="font-weight: 400;">member engagement</span></a><span style="font-weight: 400;">—but how can you know for sure?</span></p><p><b>Your association’s return on investment (ROI) demonstrates the value derived from each of its expenses. </b><span style="font-weight: 400;">This calculation enables you to make informed financial decisions, set appropriate prices for membership tiers, and justify each of its investments. Ultimately, your association’s ROI can shape its future strategies.</span></p><p><span style="font-weight: 400;">Let’s review the metrics your association should track to measure its ROI.</span></p> </div>
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  638. <h2 class="elementor-heading-title elementor-size-default">1. Member Engagement</h2> </div>
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  642. <p><span style="font-weight: 400;">Engagement levels indicate members’ satisfaction with your offerings. This information allows your association to assess which offerings are worth investing in and where your resources will be best spent. </span></p><p> </p><p><span style="font-weight: 400;">However, as </span><a href="https://blog.tradewing.com/blog/member-engagement" target="_blank" rel="noopener"><span style="font-weight: 400;">Tradewing’s member engagement guide</span></a><span style="font-weight: 400;"> explains, this includes </span><i><span style="font-weight: 400;">all </span></i><span style="font-weight: 400;">the ways members interact with your association. Your association must consider numerous forms of engagement—from attending your events to sharing your social media posts.</span></p><p> </p><p><span style="font-weight: 400;">In other words, your association won’t measure member engagement with one simple formula. Instead, there are a few factors you can track to assess engagement, including:</span></p><p> </p><ul><li style="font-weight: 400;" aria-level="1"><b>eLearning participation.</b><span style="font-weight: 400;"> Determine how engaged members are in your association’s eLearning content. </span><a href="https://www.blueskyelearn.com/blog/association-lms" target="_blank" rel="noopener"><span style="font-weight: 400;">Use an association LMS</span></a><span style="font-weight: 400;"> (learning management system) with reporting and analytics features to track key metrics associated with course performance, such as learner progress and course completion.</span></li><li style="font-weight: 400;" aria-level="1"><b>Event attendance.</b><span style="font-weight: 400;"> Do all event registrants follow through with attendance? What percentage of your overall member population participates in events? Use these insights to determine which events yield the most engagement.</span></li><li style="font-weight: 400;" aria-level="1"><b>Email open rates.</b><span style="font-weight: 400;"> Tracking members’ responsiveness to your communications can reveal how receptive they are to your messages. You may find that certain email subject lines more effectively garner member attention, or perhaps members are more interested in webinar announcements than your weekly newsletter.</span></li></ul><p> </p><p><span style="font-weight: 400;">For a comprehensive view of members’ interactions, list all the engagement opportunities your association offers. This list should include everything from liking your social media posts to signing up for your eLearning courses. While no level of engagement is unimportant, this detailed view can also help you meet members where they’re at and develop strategies to increase their engagement.</span></p> </div>
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  646. <h2 class="elementor-heading-title elementor-size-default">2. Member Retention Rate
  647. </h2> </div>
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  651. <p><span style="font-weight: 400;">Highly engaged members are more likely to renew their membership to continue reaping the benefits of their involvement with your association. That’s why knowing your member retention rate is critical to delivering the most appealing offerings to your members. </span></p><p> </p><p><span style="font-weight: 400;">For example, you might conclude that your events receive high levels of participation and boost engagement. Then, you can focus your efforts on developing and promoting more events to </span><a href="https://sequenceconsulting.com/boost-member-retention-with-events/"><span style="font-weight: 400;">increase member retention rates</span></a><span style="font-weight: 400;">.</span></p><p> </p><p><span style="font-weight: 400;">High member retention can help your organization maximize its ROI because:</span></p><p> </p><ul><li style="font-weight: 400;" aria-level="1"><b>Member retention is more cost effective than acquisition.</b><span style="font-weight: 400;"> In other words, you can allocate fewer resources to recruitment efforts and instead rely on steady membership numbers. </span></li><li style="font-weight: 400;" aria-level="1"><b>Membership renewals offer a consistent revenue stream for your association.</b><span style="font-weight: 400;"> With a recurring source of income, your association can cover its operating expenses and even invest in new projects without constantly fundraising.</span></li><li style="font-weight: 400;" aria-level="1"><b>High retention strengthens your association’s community.</b><span style="font-weight: 400;"> An active community drives further participation from existing members and can even reach new members by word-of-mouth, allowing your association to grow with minimal investment in recruitment efforts.</span></li></ul><p> </p><p><b>Your member retention rate is the percentage of individuals who renew their memberships in a given period.</b><span style="font-weight: 400;"> To calculate this percentage, divide the number of renewed members by the number of total members from the previous period, then multiply your answer by 100. </span></p> </div>
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  655. <h2 class="elementor-heading-title elementor-size-default">3. Learning Outcomes
  656. </h2> </div>
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  660. <p><span style="font-weight: 400;">Among </span><a href="https://www.marketinggeneral.com/knowledge-bank" target="_blank" rel="noopener"><span style="font-weight: 400;">the top three reasons members join an association</span></a><span style="font-weight: 400;">, continuing education opportunities and accessing specialized information are primary drivers. As such, your association must deliver the eLearning content and other educational resources that meet members’ needs. After all, your association needs a compelling </span><a href="https://sequenceconsulting.com/member-value-proposition/"><span style="font-weight: 400;">value proposition</span></a><span style="font-weight: 400;"> to stand out from the crowd—helping members achieve their goals is a surefire way to make your organization their first choice!</span></p><p><span style="font-weight: 400;">Track learning outcomes to ensure you invest in the offerings that drive members’ personal or professional development goals. This metric evaluates whether learners achieve the intended objective of your courses and helps your association determine whether the content effectively imparts valuable knowledge.</span></p><p><span style="font-weight: 400;">Gather relevant information about learning outcomes from:</span></p><ul><li style="font-weight: 400;" aria-level="1"><b>Course assessments,</b><span style="font-weight: 400;"> which test learners’ knowledge before, during, or after a course</span></li><li style="font-weight: 400;" aria-level="1"><b>Certification exams,</b><span style="font-weight: 400;"> which allow learners to earn verifiable credentials after completing a course</span></li><li style="font-weight: 400;" aria-level="1"><b>Member surveys,</b><span style="font-weight: 400;"> which directly ask members for their opinions and feedback surrounding your learning content</span></li></ul><p><span style="font-weight: 400;">The best way to track this data (and tweak your offerings as needed) is through an LMS with robust reporting and analytics capabilities. According to </span><a href="https://www.blueskyelearn.com/blog/learning-management-system-features" target="_blank" rel="noopener"><span style="font-weight: 400;">Blue Sky eLearn’s rundown of LMS features</span></a><span style="font-weight: 400;">, top-of-the-line solutions enable associations to create custom reports with multiple views. This way, your team can analyze data in a way that makes the most sense for your organization’s unique needs and preferences.</span></p> </div>
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  664. <h2 class="elementor-heading-title elementor-size-default">4. Revenue Per Member</h2> </div>
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  668. <p><span style="font-weight: 400;">Regardless of your association’s </span><a href="https://sequenceconsulting.com/association-membership-model/"><span style="font-weight: 400;">membership model</span></a><span style="font-weight: 400;">, each member contributes to the organization’s financial sustainability in some way. By calculating the revenue earned from each member, you can see the direct financial return on your investment in their membership.</span></p><p> </p><p><b>Calculate revenue per member by dividing your total revenue by the number of active members (including membership dues and non-dues revenue, such as event fees, course purchases, and other payments).</b><span style="font-weight: 400;"> The higher the revenue you receive from each member, the more you’ll be able to invest in your offerings and the tools needed to deliver them.</span></p><p> </p><p><span style="font-weight: 400;">This is one reason that implementing association-specific software is vital to maximizing ROI. Only platforms purpose-built for associations have the tools needed to promote member-specific offerings, collect members’ payments, and track your association’s revenue. For example, consider how an </span><a href="https://www.blueskyelearn.com/blog/why-choose-an-association-lms" target="_blank" rel="noopener"><span style="font-weight: 400;">LMS built for associations</span></a><span style="font-weight: 400;"> stacks up against generic platforms.</span></p><p><br /><br /></p> </div>
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  672. <img fetchpriority="high" decoding="async" width="525" height="376" src="https://sequenceconsulting.com/wp-content/uploads/2025/05/Copy-of-Blue-Sky-eLearn_Learning-Management-System-Features_Venn-diagram-1024x734.jpg" class="attachment-large size-large wp-image-10533" alt="A Venn diagram comparing an association LMS to other LMS platforms" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/05/Copy-of-Blue-Sky-eLearn_Learning-Management-System-Features_Venn-diagram-1024x734.jpg 1024w, https://sequenceconsulting.com/wp-content/uploads/2025/05/Copy-of-Blue-Sky-eLearn_Learning-Management-System-Features_Venn-diagram-300x215.jpg 300w, https://sequenceconsulting.com/wp-content/uploads/2025/05/Copy-of-Blue-Sky-eLearn_Learning-Management-System-Features_Venn-diagram-768x550.jpg 768w, https://sequenceconsulting.com/wp-content/uploads/2025/05/Copy-of-Blue-Sky-eLearn_Learning-Management-System-Features_Venn-diagram.jpg 1200w" sizes="100vw" title="4 Key Metrics Associations Should Track to Measure ROI | association leadership best practices"> </div>
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  676. <p><span style="font-weight: 400;">An association LMS offers:</span></p><ul><li style="font-weight: 400;" aria-level="1"><b>Learner management and engagement tools.</b><span style="font-weight: 400;"> With the right tools to manage learning experiences, your association can track members’ interests and tailor its offerings to meet them. As a result, you’ll drive higher member engagement and retention.</span></li><li style="font-weight: 400;" aria-level="1"><b>Certification and credentialing.</b><span style="font-weight: 400;"> As mentioned above, certification programs can increase the perceived value of membership. An LMS that offers these capabilities can help your association increase the value of its membership, and thus, revenue per member.</span></li><li style="font-weight: 400;" aria-level="1"><b>eCommerce options.</b><span style="font-weight: 400;"> Your associations can sell eLearning content and additional resources easily through a platform designed to increase non-dues revenue.</span></li><li style="font-weight: 400;" aria-level="1"><b>Virtual event delivery.</b><span style="font-weight: 400;"> A platform meant for associations can facilitate ticket sales, sponsorship opportunities, and other key components of your event-related revenue.</span></li><li style="font-weight: 400;" aria-level="1"><b>Reporting and analytics. </b><span style="font-weight: 400;">Your association must be able to track the performance of its offerings to determine how you can optimize your revenue streams. Reporting tools allow you to do just that!</span></li><li style="font-weight: 400;" aria-level="1"><b>Integrations.</b><span style="font-weight: 400;"> Integrating your LMS with other association-specific platforms, like association management software (AMS), is essential to facilitating broader service offerings and seamlessly tracking your finances.</span></li></ul><p><span style="font-weight: 400;">In contrast, generic platforms are restricted in their learning content, eCommerce options, integrations, and reporting capabilities. Instead, your association needs a tool meant specifically to track key ROI metrics and implement changes that help you maximize your return.</span></p><p><span style="font-weight: 400;">Your association needs a thoughtful approach when maximizing the return you receive on your investment in member recruitment and retention. By analyzing different aspects of your organization, you can determine your current ROI and identify areas for improvement. </span></p><p><span style="font-weight: 400;">Keep in mind that monitoring these metrics should be an ongoing process—members’ wants and needs will change, and so should your association’s engagement strategies!</span></p> </div>
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  687. <title>How To Attract &#038; Recruit Younger Members To Your Association</title>
  688. <link>https://sequenceconsulting.com/recruiting-younger-members/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=recruiting-younger-members</link>
  690. <dc:creator><![CDATA[Chris Vaughan, Ph.D.]]></dc:creator>
  691. <pubDate>Wed, 21 May 2025 16:29:18 +0000</pubDate>
  692. <category><![CDATA[Membership Growth]]></category>
  693. <guid isPermaLink="false">https://sequenceconsulting.com/?p=10524</guid>
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  695. <description><![CDATA[<a href="https://sequenceconsulting.com/recruiting-younger-members/" title="How To Attract &amp; Recruit Younger Members To Your Association" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/05/Recruiting-Younger-Members_Feature-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="How To Attract &amp; Recruit Younger Members To Your Association | association leadership best practices" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/05/Recruiting-Younger-Members_Feature-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/05/Recruiting-Younger-Members_Feature-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/05/Recruiting-Younger-Members_Feature-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/05/Recruiting-Younger-Members_Feature-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/05/Recruiting-Younger-Members_Feature-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/05/Recruiting-Younger-Members_Feature-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/05/Recruiting-Younger-Members_Feature-200x200.jpg 200w" sizes="100vw" title="How To Attract &amp; Recruit Younger Members To Your Association | association leadership best practices"></a>Author: Debbie Willis Gen Z is more connected, tech-savvy, and driven by purpose than generations before theirs. As they enter the workforce, they’re looking for organizations that reflect their values, offer flexibility, and create opportunities for growth. These individuals have high expectations for their memberships. They want meaningful engagement opportunities and a sense of belonging &#8230; <p class="link-more"><a href="https://sequenceconsulting.com/recruiting-younger-members/" class="more-link">Continue reading<span class="screen-reader-text"> "How To Attract &#38; Recruit Younger Members To Your Association"</span></a></p>]]></description>
  696. <content:encoded><![CDATA[<a href="https://sequenceconsulting.com/recruiting-younger-members/" title="How To Attract &amp; Recruit Younger Members To Your Association" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/05/Recruiting-Younger-Members_Feature-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="How To Attract &amp; Recruit Younger Members To Your Association | association leadership best practices" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/05/Recruiting-Younger-Members_Feature-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/05/Recruiting-Younger-Members_Feature-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/05/Recruiting-Younger-Members_Feature-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/05/Recruiting-Younger-Members_Feature-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/05/Recruiting-Younger-Members_Feature-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/05/Recruiting-Younger-Members_Feature-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/05/Recruiting-Younger-Members_Feature-200x200.jpg 200w" sizes="100vw" title="How To Attract &amp; Recruit Younger Members To Your Association | association leadership best practices"></a> <div data-elementor-type="wp-post" data-elementor-id="10524" class="elementor elementor-10524" data-elementor-post-type="post">
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  701. <p style="text-align: right;">Author: Debbie Willis</p> </div>
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  705. <p><span style="font-weight: 400;">Gen Z is more connected, tech-savvy, and driven by purpose than generations before theirs. As they enter the workforce, they’re looking for organizations that reflect their values, offer flexibility, and create opportunities for growth. These individuals have high expectations for their memberships. They want meaningful </span><a href="https://sequenceconsulting.com/member-engagement-and-retention/"><span style="font-weight: 400;">engagement opportunities</span></a><span style="font-weight: 400;"> and a sense of belonging within the communities they join.</span></p><p> </p><p><span style="font-weight: 400;">Associations like yours are constantly challenged to be relevant to the next generation of potential members. By embracing modern trends, you can create a membership experience that resonates with younger demographics and encourages them to join your program. Let’s explore key strategies for connecting with young professionals.</span></p> </div>
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  709. <h2 class="elementor-heading-title elementor-size-default">Focus on Professional Development
  710. </h2> </div>
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  712. <div class="elementor-element elementor-element-873f34a elementor-widget elementor-widget-text-editor" data-id="873f34a" data-element_type="widget" data-widget_type="text-editor.default">
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  714. <p><a href="https://learning.linkedin.com/content/dam/me/business/en-us/amp/learning-solutions/images/wlr-2024/LinkedIn-Workplace-Learning-Report-2024.pdf" target="_blank" rel="noopener"><span style="font-weight: 400;">LinkedIn’s 2024 Workplace Learning Report</span></a><span style="font-weight: 400;"> found that 8 in 10 people believe learning adds purpose to their work. Today’s employees are seeking out and spending more time on learning and development (L&amp;D) opportunities that:</span></p><p> </p><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Help make progress towards career goals</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Keep them up-to-date in their fields</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Are personalized for their interests and career goals</span></li></ul><p> </p><p><span style="font-weight: 400;">Gen Z is particularly interested in learning opportunities that fuel professional progress. 53% of Gen Z agreed that learning allows them to explore potential career paths at their companies. That’s 16 percentage points higher than the Millennials, Gen Xers, and Baby Boomers who were surveyed!</span></p><p> </p><p><span style="font-weight: 400;">L&amp;D is one of the primary reasons people join associations, especially for individuals who are just starting out in the field. It brings them up to speed by offering training that their employers might not provide. </span></p> </div>
  715. </div>
  716. <div class="elementor-element elementor-element-93e78a5 elementor-widget elementor-widget-heading" data-id="93e78a5" data-element_type="widget" data-widget_type="heading.default">
  717. <div class="elementor-widget-container">
  718. <h2 class="elementor-heading-title elementor-size-default">Creating Your Professional Development Opportunities
  719. </h2> </div>
  720. </div>
  721. <div class="elementor-element elementor-element-0dc305b elementor-widget elementor-widget-text-editor" data-id="0dc305b" data-element_type="widget" data-widget_type="text-editor.default">
  722. <div class="elementor-widget-container">
  723. <p><span style="font-weight: 400;">Learning comes in many forms! You might provide workshops, mentorship programs, industry reports, or interactive courses that fuel growth. Consider offering a variety of opportunities to cater to different learning styles.</span></p><p><span style="font-weight: 400;"><br /></span><span style="font-weight: 400;">One of the best emerging opportunities is online courses.</span> <span style="font-weight: 400;">This form of eLearning combines the power of effective professional development with the convenience of the online space.</span></p><p><a href="https://topclasslms.com/association-lms" target="_blank" rel="noopener"><span style="font-weight: 400;">Using an association LMS</span></a><span style="font-weight: 400;">, you can create tailored learning pathways that allow members to chart their own development journeys and choose opportunities that align with their professional goals. You’ll create a structured sequence of courses that guide learners through a specific topic or skill development process. Members can complete courses at their own pace, earn relevant certifications, and ultimately fuel their own development.</span></p> </div>
  724. </div>
  725. <div class="elementor-element elementor-element-ce86629 elementor-widget elementor-widget-image" data-id="ce86629" data-element_type="widget" data-widget_type="image.default">
  726. <div class="elementor-widget-container">
  727. <img decoding="async" width="525" height="327" src="https://sequenceconsulting.com/wp-content/uploads/2025/05/Recruiting-Younger-Members_LMS-Dashboard.png" class="attachment-large size-large wp-image-10526" alt="A mockup of a member’s dashboard within an LMS" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/05/Recruiting-Younger-Members_LMS-Dashboard.png 734w, https://sequenceconsulting.com/wp-content/uploads/2025/05/Recruiting-Younger-Members_LMS-Dashboard-300x187.png 300w" sizes="100vw" title="How To Attract &amp; Recruit Younger Members To Your Association | association leadership best practices"> </div>
  728. </div>
  729. <div class="elementor-element elementor-element-bf5b7c8 elementor-widget elementor-widget-text-editor" data-id="bf5b7c8" data-element_type="widget" data-widget_type="text-editor.default">
  730. <div class="elementor-widget-container">
  731. <p><span style="font-weight: 400;">Let’s say you’re creating a professional development pathway for marketing professionals. You might offer these modules:</span></p><p> </p><ul><li style="font-weight: 400;" aria-level="1"><b>Module 1: Introduction to Digital Marketing</b><span style="font-weight: 400;"> &#8211; A course that covers the fundamentals of digital marketing with the goal of understanding key marketing concepts and tools</span></li><li style="font-weight: 400;" aria-level="1"><b>Module 2: Social Media Marketing </b><span style="font-weight: 400;">&#8211; A course focusing on social media content creation, paid social ads, and audience engagement strategies</span></li><li style="font-weight: 400;" aria-level="1"><b>Module 3: SEM Strategies </b><span style="font-weight: 400;">&#8211; A deeper dive into search engine marketing (SEM) that explores topics like keyword research, on-page SEO, and PPC campaigns</span></li><li style="font-weight: 400;" aria-level="1"><b>Module 4: Data-Driven Marketing</b><span style="font-weight: 400;"> &#8211; Insights into collecting, analyzing, and using marketing data, covering topics like Google Analytics, data visualization, customer segmentation, and A/B testing</span></li><li style="font-weight: 400;" aria-level="1"><b>Assessment: Marketing Professional Certification </b><span style="font-weight: 400;">&#8211; An exam that tests knowledge and skills gained through the pathway in order to earn an official certification</span></li></ul><p> </p><p><span style="font-weight: 400;">Learning pathways are effective for </span><a href="https://sequenceconsulting.com/personalize-member-engagement-strategies/"><span style="font-weight: 400;">personalizing engagement opportunities</span></a><span style="font-weight: 400;"> at scale. Depending on your LMS, you might be able to create your own courses or use prebuilt content and resources. You can even offer industry-recognized certifications that appeal to younger members who are looking to improve their resumes.</span></p><p> </p><p><a href="https://blog.topclasslms.com/lms-integrations" target="_blank" rel="noopener"><span style="font-weight: 400;">TopClass recommends choosing an LMS that integrates</span></a><span style="font-weight: 400;"> with other technologies, like your online community platform and member management system. You’ll be able to provide easy access to L&amp;D opportunities, create more tailored learning paths for each user, track progress, and create collaborative learning experiences.</span></p> </div>
  732. </div>
  733. <div class="elementor-element elementor-element-da19ff7 elementor-widget elementor-widget-heading" data-id="da19ff7" data-element_type="widget" data-widget_type="heading.default">
  734. <div class="elementor-widget-container">
  735. <h2 class="elementor-heading-title elementor-size-default">Embrace Digital Transformation
  736. </h2> </div>
  737. </div>
  738. <div class="elementor-element elementor-element-0122476 elementor-widget elementor-widget-text-editor" data-id="0122476" data-element_type="widget" data-widget_type="text-editor.default">
  739. <div class="elementor-widget-container">
  740. <p><span style="font-weight: 400;">Younger generations prioritize convenience, flexibility, and accessibility, which makes embracing digital tools crucial for associations.</span></p><p> </p><p><span style="font-weight: 400;">Digital engagement opportunities break down geographical barriers and offer instant access to content, making it easier for members to participate on their terms. By adopting these tools, associations can better reach younger members who value efficiency and on-demand access.</span></p><p> </p><p><span style="font-weight: 400;">Digital transformation doesn’t stop with eLearning, so let’s explore some additional digital engagement opportunities for connecting with younger generations.</span></p><h3><span style="font-weight: 400;">Online Events</span></h3><p><span style="font-weight: 400;">Virtual events and webinars provide an accessible way to engage members without the barriers of location or travel costs. These events can be accessed from anywhere, at any time, offering a convenient option for busy, tech-savvy members.</span></p><p> </p><p><span style="font-weight: 400;">If you have an online community, you can create a dedicated space where members can register for upcoming events, join live sessions, and view recorded content. Consider hosting different types of online events that provide value to members, such as industry-specific webinars, career development workshops, networking events, or panel discussions.</span></p><p> </p><p><span style="font-weight: 400;">Make these events interactive by offering opportunities like:</span></p><p> </p><ul><li style="font-weight: 400;" aria-level="1"><b>Breakout rooms</b><span style="font-weight: 400;"> for smaller, focused discussions that allow attendees to network or dive deeper into specific topics in an intimate setting.</span></li><li style="font-weight: 400;" aria-level="1"><b>Chat functionality</b><span style="font-weight: 400;"> to allow participants to share thoughts, ask questions, and interact with speakers and fellow attendees.</span></li><li style="font-weight: 400;" aria-level="1"><b>Live polling </b><span style="font-weight: 400;">to encourage members to voice opinions or participate in fun quizzes during sessions.</span></li></ul><p> </p><p><span style="font-weight: 400;">Virtual event tools like Zoom offer these interactive features, helping you create more </span><a href="https://sequenceconsulting.com/boost-member-retention-with-events/"><span style="font-weight: 400;">engaging event experiences</span></a><span style="font-weight: 400;">.</span></p><h3><span style="font-weight: 400;">Mobile App</span></h3><p><span style="font-weight: 400;">Younger generations value the flexibility that their mobile devices offer. A mobile app for your association allows members to engage in discussions, browse events, and access learning materials anytime, anywhere on their smartphones.</span></p><p> </p><p><span style="font-weight: 400;">With a mobile app, members can take courses, track their progress, or complete certifications on the go, so they can integrate learning into their daily routines. For younger, tech-savvy members, this flexibility is a key draw.</span></p><p> </p><p><a href="https://www.clowder.com/blog/mobile-apps-for-associations" target="_blank" rel="noopener"><span style="font-weight: 400;">Clowder highlights several mobile app features</span></a><span style="font-weight: 400;"> for associations that draw engagement, such as:</span></p><p> </p><ul><li style="font-weight: 400;" aria-level="1"><b>A newsfeed </b><span style="font-weight: 400;">to keep members updated with the latest announcements and content related to their interests</span></li><li style="font-weight: 400;" aria-level="1"><b>A resource library</b><span style="font-weight: 400;"> to access whitepapers, case studies, courses, and other educational materials</span></li><li style="font-weight: 400;" aria-level="1"><b>Member forums </b><span style="font-weight: 400;">that allow members to discuss topics, share knowledge, and solve problems together</span></li><li style="font-weight: 400;" aria-level="1"><b>One-to-one messaging</b><span style="font-weight: 400;"> that enables members to connect with others directly, share opportunities, and seek advice</span></li><li style="font-weight: 400;" aria-level="1"><b>Group and chapter segmentation</b><span style="font-weight: 400;"> to organize members based on geographic area and professional interests, which is great for fostering micro-communities within your association</span></li><li style="font-weight: 400;" aria-level="1"><b>Event and conference management </b><span style="font-weight: 400;">so members can discover, register, and plan out their participation in your association’s events.</span></li></ul><p> </p><p><span style="font-weight: 400;">You’ll also be able to send push notifications to keep members informed about new courses, upcoming events, or other important updates. With timely reminders and updates, they’ll never be out of the loop!</span></p> </div>
  741. </div>
  742. <div class="elementor-element elementor-element-32b00d8 elementor-widget elementor-widget-heading" data-id="32b00d8" data-element_type="widget" data-widget_type="heading.default">
  743. <div class="elementor-widget-container">
  744. <h2 class="elementor-heading-title elementor-size-default">Offer Flexible Membership Options</h2> </div>
  745. </div>
  746. <div class="elementor-element elementor-element-9675649 elementor-widget elementor-widget-text-editor" data-id="9675649" data-element_type="widget" data-widget_type="text-editor.default">
  747. <div class="elementor-widget-container">
  748. <p><span style="font-weight: 400;">Younger members often have different needs when joining associations, such as affordability, flexibility, and the opportunity to explore membership benefits before committing. To make a </span><a href="https://sequenceconsulting.com/make-membership-offer-cant-refuse/"><span style="font-weight: 400;">membership offer that younger generations can’t refuse</span></a><span style="font-weight: 400;">, you’ll need to consider these needs and preferences.</span></p><p> </p><p><span style="font-weight: 400;">You might implement tiered membership options, allowing members to choose the level of </span><a href="https://nxunite.com/membership-benefits/" target="_blank" rel="noopener"><span style="font-weight: 400;">benefits</span></a><span style="font-weight: 400;"> that best suit their preferences and budget. For example, a basic tier could offer access to essential resources, while a premium tier could provide additional perks like exclusive content or networking opportunities. Additionally, offering discounts to students or early-career professionals can make membership more accessible to younger members who may be on a tighter budget.</span></p><p> </p><p><span style="font-weight: 400;">To take flexibility one step further, consider offering shorter commitment periods, such as a six-month trial membership. This gives newer members the chance to determine your association’s value before committing to a longer-term membership.</span></p> </div>
  749. </div>
  750. <div class="elementor-element elementor-element-b8e5c7a elementor-widget elementor-widget-text-editor" data-id="b8e5c7a" data-element_type="widget" data-widget_type="text-editor.default">
  751. <div class="elementor-widget-container">
  752. <p><span style="font-weight: 400;">Younger members often have different needs when joining associations, such as affordability, flexibility, and the opportunity to explore membership benefits before committing. To make a </span><a href="https://sequenceconsulting.com/make-membership-offer-cant-refuse/"><span style="font-weight: 400;">membership offer that younger generations can’t refuse</span></a><span style="font-weight: 400;">, you’ll need to consider these needs and preferences.</span></p><p><span style="font-weight: 400;">You might implement tiered membership options, allowing members to choose the level of </span><a href="https://nxunite.com/membership-benefits/" target="_blank" rel="noopener"><span style="font-weight: 400;">benefits</span></a><span style="font-weight: 400;"> that best suit their preferences and budget. For example, a basic tier could offer access to essential resources, while a premium tier could provide additional perks like exclusive content or networking opportunities. Additionally, offering discounts to students or early-career professionals can make membership more accessible to younger members who may be on a tighter budget.</span></p><p><span style="font-weight: 400;">To take flexibility one step further, consider offering shorter commitment periods, such as a six-month trial membership. This gives newer members the chance to determine your association’s value before committing to a longer-term membership.</span></p> </div>
  753. </div>
  754. <div class="elementor-element elementor-element-6daa14f elementor-widget elementor-widget-heading" data-id="6daa14f" data-element_type="widget" data-widget_type="heading.default">
  755. <div class="elementor-widget-container">
  756. <h2 class="elementor-heading-title elementor-size-default">Foster a Sense of Community</h2> </div>
  757. </div>
  758. <div class="elementor-element elementor-element-8c38742 elementor-widget elementor-widget-text-editor" data-id="8c38742" data-element_type="widget" data-widget_type="text-editor.default">
  759. <div class="elementor-widget-container">
  760. <p><span style="font-weight: 400;">For many younger professionals who are just entering the field, forming connections and building a network is a major benefit of association membership. A strong sense of community provides a support system and helps them navigate their careers with greater confidence.</span></p><p> </p><p><span style="font-weight: 400;">An online community is an invaluable tool for fostering this sense of belonging. It serves as a one-stop shop for association activities, including events, networking, membership management, and learning opportunities. By centralizing these opportunities into one platform, you make engaging with your association’s community a breeze!</span></p><p> </p><p><span style="font-weight: 400;">When </span><a href="https://blog.topclasslms.com/lms-implementation-checklist" target="_blank" rel="noopener"><span style="font-weight: 400;">implementing your LMS</span></a><span style="font-weight: 400;">, check whether it offers social learning features, such as discussion forums or group collaboration. This enables members to connect over shared learning experiences and helps build a supportive community that keeps younger members engaged in your association.</span></p><p> </p><p><span style="font-weight: 400;">In addition to online opportunities, you might offer social events, such as informal meetups, networking events, and community volunteer opportunities. Forming interest-based groups or committees also gives members a chance to collaborate on shared goals and passions.</span></p> </div>
  761. </div>
  762. <div class="elementor-element elementor-element-a270d5c elementor-widget elementor-widget-heading" data-id="a270d5c" data-element_type="widget" data-widget_type="heading.default">
  763. <div class="elementor-widget-container">
  764. <h2 class="elementor-heading-title elementor-size-default">Start Improving Your Membership Program!</h2> </div>
  765. </div>
  766. <div class="elementor-element elementor-element-fa24dca elementor-widget elementor-widget-text-editor" data-id="fa24dca" data-element_type="widget" data-widget_type="text-editor.default">
  767. <div class="elementor-widget-container">
  768. <p><span style="font-weight: 400;">The future of your association lies in the hands of the next generation of leaders. Younger professionals have different preferences, values, and expectations from older generations. To remain relevant and grow, your association should </span><a href="https://sequenceconsulting.com/association-long-term-strategy/"><span style="font-weight: 400;">evolve its strategies</span></a><span style="font-weight: 400;"> to meet these needs.</span></p><p> </p><p><span style="font-weight: 400;">By focusing on the elements we suggested, you’ll create unique value that younger professionals won’t want to pass up. </span></p><p> </p><p><span style="font-weight: 400;">Get started by evaluating your current opportunities. Do you provide plenty of online opportunities, particularly for learning? Are your membership options flexible? Can you do more to create a vibrant community? Focus on improving one of these areas to start and watch as your members become more active!</span></p> </div>
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  772. </div>
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  778. <item>
  779. <title>2025 Association Management Trends: What Smart Leaders Are Doing Differently</title>
  780. <link>https://sequenceconsulting.com/association-management-trends-2025/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=association-management-trends-2025</link>
  782. <dc:creator><![CDATA[Chris Vaughan, Ph.D.]]></dc:creator>
  783. <pubDate>Wed, 30 Apr 2025 21:34:36 +0000</pubDate>
  784. <category><![CDATA[Association Trends]]></category>
  785. <guid isPermaLink="false">https://sequenceconsulting.com/?p=10437</guid>
  786.  
  787. <description><![CDATA[<a href="https://sequenceconsulting.com/association-management-trends-2025/" title="2025 Association Management Trends: What Smart Leaders Are Doing Differently" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/05/white-android-smartphone-inside-vehicle-stockpack-pexels-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="Association Management Trends" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/05/white-android-smartphone-inside-vehicle-stockpack-pexels-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/05/white-android-smartphone-inside-vehicle-stockpack-pexels-700x700.jpg 700w, https://sequenceconsulting.com/wp-content/uploads/2025/05/white-android-smartphone-inside-vehicle-stockpack-pexels-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/05/white-android-smartphone-inside-vehicle-stockpack-pexels-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/05/white-android-smartphone-inside-vehicle-stockpack-pexels-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/05/white-android-smartphone-inside-vehicle-stockpack-pexels-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/05/white-android-smartphone-inside-vehicle-stockpack-pexels-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/05/white-android-smartphone-inside-vehicle-stockpack-pexels-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2025/05/white-android-smartphone-inside-vehicle-stockpack-pexels-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2025/05/white-android-smartphone-inside-vehicle-stockpack-pexels-390x390.jpg 390w, https://sequenceconsulting.com/wp-content/uploads/2025/05/white-android-smartphone-inside-vehicle-stockpack-pexels-460x460.jpg 460w, https://sequenceconsulting.com/wp-content/uploads/2025/05/white-android-smartphone-inside-vehicle-stockpack-pexels-554x554.jpg 554w" sizes="100vw" title="2025 Association Management Trends: What Smart Leaders Are Doing Differently | association leadership best practices"></a>Membership is shifting, revenue models are under pressure, and digital tools aren’t delivering like they used to. But the smartest association leaders aren’t waiting for stability—they’re adapting fast.
  788.  
  789. In our new whitepaper, we break down the key trends shaping associations in 2025, backed by the best industry data available. You’ll find six strategic moves that can help your organization stay relevant, grow smarter, and deliver real value in a changing landscape.]]></description>
  790. <content:encoded><![CDATA[<a href="https://sequenceconsulting.com/association-management-trends-2025/" title="2025 Association Management Trends: What Smart Leaders Are Doing Differently" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/05/white-android-smartphone-inside-vehicle-stockpack-pexels-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="Association Management Trends" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/05/white-android-smartphone-inside-vehicle-stockpack-pexels-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/05/white-android-smartphone-inside-vehicle-stockpack-pexels-700x700.jpg 700w, https://sequenceconsulting.com/wp-content/uploads/2025/05/white-android-smartphone-inside-vehicle-stockpack-pexels-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/05/white-android-smartphone-inside-vehicle-stockpack-pexels-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/05/white-android-smartphone-inside-vehicle-stockpack-pexels-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/05/white-android-smartphone-inside-vehicle-stockpack-pexels-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/05/white-android-smartphone-inside-vehicle-stockpack-pexels-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/05/white-android-smartphone-inside-vehicle-stockpack-pexels-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2025/05/white-android-smartphone-inside-vehicle-stockpack-pexels-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2025/05/white-android-smartphone-inside-vehicle-stockpack-pexels-390x390.jpg 390w, https://sequenceconsulting.com/wp-content/uploads/2025/05/white-android-smartphone-inside-vehicle-stockpack-pexels-460x460.jpg 460w, https://sequenceconsulting.com/wp-content/uploads/2025/05/white-android-smartphone-inside-vehicle-stockpack-pexels-554x554.jpg 554w" sizes="100vw" title="2025 Association Management Trends: What Smart Leaders Are Doing Differently | association leadership best practices"></a> <div data-elementor-type="wp-post" data-elementor-id="10437" class="elementor elementor-10437" data-elementor-post-type="post">
  791. <div class="elementor-element elementor-element-54537bc6 e-flex e-con-boxed e-con e-parent" data-id="54537bc6" data-element_type="container">
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  795. <h2 class="elementor-heading-title elementor-size-default">2025 Association Management Trends: What Smart Leaders Are Doing Differently
  796.  
  797. </h2> </div>
  798. </div>
  799. </div>
  800. </div>
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  805. <p class="" data-start="311" data-end="687">In 2025, associations are facing a new kind of pressure—and a new kind of opportunity. The old playbooks aren’t working like they used to. Member loyalty is softening, younger professionals are staying on the sidelines, and non-dues revenue is under strain. At the same time, expectations for personalization, digital engagement, and demonstrated value have never been higher.</p><p class="" data-start="689" data-end="1042">Our new whitepaper, <strong data-start="709" data-end="780"><em data-start="711" data-end="778"><a href="https://sequenceconsulting.com/wp-content/uploads/2025/04/2025-Association-Trends-What-Smart-Leaders-Are-Doing-DIfferently.pdf">2025 Association Management Trends: What Smart Leaders Are Doing Differently</a></em></strong>, digs into these challenges and offers a clear path forward. Backed by the most trusted industry research, it highlights six bold moves leading associations are making to stay relevant, grow smarter, and create lasting member value. </p><p class="" data-start="689" data-end="1042">Whether you&#8217;re planning for growth or rethinking your strategy, this is your must-read briefing for the year ahead.</p> </div>
  806. </div>
  807. <div class="elementor-element elementor-element-a999898 elementor-widget elementor-widget-real3d-flipbook" data-id="a999898" data-element_type="widget" data-widget_type="real3d-flipbook.default">
  808. <div class="elementor-widget-container">
  809. <div class="real3dflipbook-elementor"><div class="real3dflipbook" id="29_68721bc914a32" style="position:absolute;"></div></div> </div>
  810. </div>
  811. <div class="elementor-element elementor-element-b3dc214 elementor-widget elementor-widget-heading" data-id="b3dc214" data-element_type="widget" data-widget_type="heading.default">
  812. <div class="elementor-widget-container">
  813. <h3 class="elementor-heading-title elementor-size-default">The Big Picture: Growth Expectations vs. Strategic Risk</h3> </div>
  814. </div>
  815. </div>
  816. </div>
  817. <div class="elementor-element elementor-element-2d10302 e-flex e-con-boxed e-con e-parent" data-id="2d10302" data-element_type="container">
  818. <div class="e-con-inner">
  819. <div class="elementor-element elementor-element-9e13fbc elementor-widget elementor-widget-text-editor" data-id="9e13fbc" data-element_type="widget" data-widget_type="text-editor.default">
  820. <div class="elementor-widget-container">
  821. <p class="" data-start="1105" data-end="1146">The data shows optimism on the surface:</p><ul data-start="1147" data-end="1289"><li class="" data-start="1147" data-end="1204"><p class="" data-start="1149" data-end="1204">63% of associations expect membership to grow in 2025</p></li><li class="" data-start="1205" data-end="1241"><p class="" data-start="1207" data-end="1241">74% anticipate higher engagement</p></li><li class="" data-start="1242" data-end="1289"><p class="" data-start="1244" data-end="1289">63% project an increase in non-dues revenue</p></li></ul><p class="" data-start="1291" data-end="1544">But that optimism masks deeper concerns. Retention is flat or declining for many organizations. Engagement tools are underused. Communications are fragmented. And most associations admit they aren’t fully executing on the strategies they know they need.</p><p class="" data-start="1546" data-end="1777">These gaps aren’t just operational—they’re existential. That’s why the smart leaders we work with aren’t just adjusting tactics. They’re rethinking their entire approach to member value, digital experience, and strategic alignment.</p> </div>
  822. </div>
  823. <div class="elementor-element elementor-element-c6b2356 elementor-widget elementor-widget-heading" data-id="c6b2356" data-element_type="widget" data-widget_type="heading.default">
  824. <div class="elementor-widget-container">
  825. <h3 class="elementor-heading-title elementor-size-default">Key 2025 Association Industry Trends You Can’t Ignore
  826. </h3> </div>
  827. </div>
  828. <div class="elementor-element elementor-element-13ad857 elementor-widget elementor-widget-text-editor" data-id="13ad857" data-element_type="widget" data-widget_type="text-editor.default">
  829. <div class="elementor-widget-container">
  830. <p class="" data-start="1829" data-end="1904">Here are just a few of the industry trends shaping the future of association growth:</p>
  831. <h4 class="" data-start="1906" data-end="1945">1. <strong data-start="1914" data-end="1945">Retention Is the New Growth</strong></h4>
  832. <p class="" data-start="1946" data-end="2164">Many associations are still focused on acquisition, but the real leverage is in keeping the members they already have. The whitepaper explores how behavior-based segmentation and journey mapping can help reverse churn.</p>
  833. <h4 class="" data-start="2166" data-end="2223">2. <strong data-start="2174" data-end="2223">Young Professionals Are Still an Afterthought</strong></h4>
  834. <p class="" data-start="2224" data-end="2408">According to Naylor, nearly half of associations don’t customize communication for early-career members. This is a critical blind spot—and one that’s limiting long-term sustainability.</p>
  835. <h4 class="" data-start="2410" data-end="2457">3. <strong data-start="2418" data-end="2457">Digital Investment ≠ Digital Impact</strong></h4>
  836. <p class="" data-start="2458" data-end="2703">Community platforms, CRMs, and engagement tools are widely adopted, but poorly integrated. Only about 30% of associations report that their engagement systems are mostly or fully connected. In other words: digital fatigue without digital payoff.</p>
  837. <h4 class="" data-start="2705" data-end="2758">4. <strong data-start="2713" data-end="2758">Non-Dues Revenue Requires a Smarter Model</strong></h4>
  838. <p class="" data-start="2759" data-end="3096">With 65% of associations citing non-dues revenue as a top challenge, it’s no longer a “nice to have.” Yet most organizations haven’t evolved their monetization strategies to match. We outline modern models that go beyond events and sponsorships—like subscription bundles, digital knowledge products, and partner-ready content ecosystems.</p> </div>
  839. </div>
  840. <div class="elementor-element elementor-element-8d27f71 elementor-widget elementor-widget-heading" data-id="8d27f71" data-element_type="widget" data-widget_type="heading.default">
  841. <div class="elementor-widget-container">
  842. <h3 class="elementor-heading-title elementor-size-default">From Insight to Execution: Where Associations Fall Short</h3></h3> </div>
  843. </div>
  844. <div class="elementor-element elementor-element-803e72c elementor-widget elementor-widget-text-editor" data-id="803e72c" data-element_type="widget" data-widget_type="text-editor.default">
  845. <div class="elementor-widget-container">
  846. Perhaps the most urgent insight from the whitepaper is this: strategy alone isn’t enough. Many associations know what they should</em> be doing, but struggle to execute. Whether it’s due to bandwidth, silos, or misaligned priorities, the result is the same—stalled progress and missed opportunity.</span></p>
  847. <p class="" data-start="3460" data-end="3739">That’s why a key focus of the whitepaper is aligning strategy, staff, and systems. The most successful organizations aren’t necessarily bigger or better funded. They’re better focused and better aligned. They connect vision to budget, behavior to strategy, and tools to outcomes.</p> </div>
  848. </div>
  849. <div class="elementor-element elementor-element-72621d2 elementor-widget elementor-widget-heading" data-id="72621d2" data-element_type="widget" data-widget_type="heading.default">
  850. <div class="elementor-widget-container">
  851. <h3 class="elementor-heading-title elementor-size-default">A Clear Roadmap for 2025 and Beyond</h3> </div>
  852. </div>
  853. <div class="elementor-element elementor-element-0d712a7 elementor-widget elementor-widget-text-editor" data-id="0d712a7" data-element_type="widget" data-widget_type="text-editor.default">
  854. <div class="elementor-widget-container">
  855. <p class="" data-start="3782" data-end="4106">If you&#8217;re looking for a practical, data-driven look at the <span data-start="3841" data-end="3874">association management trends</span> shaping the future, this whitepaper delivers. We’ve distilled it into six high-impact moves that every organization should be making this year—from rebuilding the member journey to embedding feedback into real-time decision-making.</p><p class="" data-start="4108" data-end="4162">It’s not about keeping up. It’s about taking the lead.</p> </div>
  856. </div>
  857. <div class="elementor-element elementor-element-dd83beb elementor-widget elementor-widget-text-editor" data-id="dd83beb" data-element_type="widget" data-widget_type="text-editor.default">
  858. <div class="elementor-widget-container">
  859. <p>For more on association management trends, please see <a href="https://sequenceconsulting.com/association-industry-trends/">And the Survey Says … Associations Are Thriving in 2024, with a Bright Future Ahead.h</a></p> </div>
  860. </div>
  861. </div>
  862. </div>
  863. </div>
  864. ]]></content:encoded>
  868. </item>
  869. <item>
  870. <title>PODCAST The Path to Association Success: Lessons in Leadership and Influence With Chris Vaughan</title>
  871. <link>https://sequenceconsulting.com/the-path-to-association-success-lessons-in-leadership-and-influence-with-chris-vaughan/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-path-to-association-success-lessons-in-leadership-and-influence-with-chris-vaughan</link>
  873. <dc:creator><![CDATA[Chris Vaughan, Ph.D.]]></dc:creator>
  874. <pubDate>Tue, 08 Apr 2025 22:11:04 +0000</pubDate>
  875. <category><![CDATA[Videos]]></category>
  876. <guid isPermaLink="false">https://sequenceconsulting.com/?p=10419</guid>
  877.  
  878. <description><![CDATA[<a href="https://sequenceconsulting.com/the-path-to-association-success-lessons-in-leadership-and-influence-with-chris-vaughan/" title="PODCAST The Path to Association Success: Lessons in Leadership and Influence With Chris Vaughan" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/04/leadership-toolkit-150x150.png" class="webfeedsFeaturedVisual wp-post-image" alt="PODCAST The Path to Association Success: Lessons in Leadership and Influence With Chris Vaughan | association leadership best practices" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/04/leadership-toolkit-150x150.png 150w, https://sequenceconsulting.com/wp-content/uploads/2025/04/leadership-toolkit-700x700.png 700w, https://sequenceconsulting.com/wp-content/uploads/2025/04/leadership-toolkit-60x60.png 60w, https://sequenceconsulting.com/wp-content/uploads/2025/04/leadership-toolkit-80x80.png 80w, https://sequenceconsulting.com/wp-content/uploads/2025/04/leadership-toolkit-100x100.png 100w, https://sequenceconsulting.com/wp-content/uploads/2025/04/leadership-toolkit-120x120.png 120w, https://sequenceconsulting.com/wp-content/uploads/2025/04/leadership-toolkit-140x140.png 140w, https://sequenceconsulting.com/wp-content/uploads/2025/04/leadership-toolkit-200x200.png 200w, https://sequenceconsulting.com/wp-content/uploads/2025/04/leadership-toolkit-360x360.png 360w, https://sequenceconsulting.com/wp-content/uploads/2025/04/leadership-toolkit-390x390.png 390w, https://sequenceconsulting.com/wp-content/uploads/2025/04/leadership-toolkit-460x460.png 460w, https://sequenceconsulting.com/wp-content/uploads/2025/04/leadership-toolkit-554x554.png 554w" sizes="100vw" title="PODCAST The Path to Association Success: Lessons in Leadership and Influence With Chris Vaughan | association leadership best practices"></a>]]></description>
  879. <content:encoded><![CDATA[<a href="https://sequenceconsulting.com/the-path-to-association-success-lessons-in-leadership-and-influence-with-chris-vaughan/" title="PODCAST The Path to Association Success: Lessons in Leadership and Influence With Chris Vaughan" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/04/leadership-toolkit-150x150.png" class="webfeedsFeaturedVisual wp-post-image" alt="PODCAST The Path to Association Success: Lessons in Leadership and Influence With Chris Vaughan | association leadership best practices" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/04/leadership-toolkit-150x150.png 150w, https://sequenceconsulting.com/wp-content/uploads/2025/04/leadership-toolkit-700x700.png 700w, https://sequenceconsulting.com/wp-content/uploads/2025/04/leadership-toolkit-60x60.png 60w, https://sequenceconsulting.com/wp-content/uploads/2025/04/leadership-toolkit-80x80.png 80w, https://sequenceconsulting.com/wp-content/uploads/2025/04/leadership-toolkit-100x100.png 100w, https://sequenceconsulting.com/wp-content/uploads/2025/04/leadership-toolkit-120x120.png 120w, https://sequenceconsulting.com/wp-content/uploads/2025/04/leadership-toolkit-140x140.png 140w, https://sequenceconsulting.com/wp-content/uploads/2025/04/leadership-toolkit-200x200.png 200w, https://sequenceconsulting.com/wp-content/uploads/2025/04/leadership-toolkit-360x360.png 360w, https://sequenceconsulting.com/wp-content/uploads/2025/04/leadership-toolkit-390x390.png 390w, https://sequenceconsulting.com/wp-content/uploads/2025/04/leadership-toolkit-460x460.png 460w, https://sequenceconsulting.com/wp-content/uploads/2025/04/leadership-toolkit-554x554.png 554w" sizes="100vw" title="PODCAST The Path to Association Success: Lessons in Leadership and Influence With Chris Vaughan | association leadership best practices"></a> <div data-elementor-type="wp-post" data-elementor-id="10419" class="elementor elementor-10419" data-elementor-post-type="post">
  880. <div class="elementor-element elementor-element-bd823ee e-flex e-con-boxed e-con e-parent" data-id="bd823ee" data-element_type="container">
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  884. <p><div class="epyt-gallery" data-currpage="1" id="epyt_gallery_31884"><div  id="_ytid_96551"  width="525" height="295"  data-origwidth="525" data-origheight="295" data-facadesrc="https://www.youtube.com/embed/ewVymBC-RJM?enablejsapi=1&#038;autoplay=0&#038;cc_load_policy=0&#038;cc_lang_pref=&#038;iv_load_policy=3&#038;loop=0&#038;rel=0&#038;fs=1&#038;playsinline=0&#038;autohide=2&#038;theme=dark&#038;color=red&#038;controls=1&#038;" class="__youtube_prefs__ epyt-facade __youtube_prefs_widget__  no-lazyload" data-epytgalleryid="epyt_gallery_31884"  data-epautoplay="1" ><img decoding="async" data-spai-excluded="true" class="epyt-facade-poster skip-lazy" loading="lazy" alt="YouTube player" src="https://i.ytimg.com/vi/ewVymBC-RJM/maxresdefault.jpg" title="PODCAST The Path to Association Success: Lessons in Leadership and Influence With Chris Vaughan | association leadership best practices"><button class="epyt-facade-play" aria-label="Play"><svg data-no-lazy="1" height="100%" 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Lessons in Leadership and Influence With Chris Vaughan | association leadership best practices"><div class="epyt-gallery-playcrutch"></div></div></div></div><div class="epyt-gallery-title">No Money, No Mission: Why Money is Not a Dirty Word for Associations</div></div><div class="epyt-gallery-rowbreak"></div><div tabindex="0" role="button" data-videoid="ae_NN6kNSYc" class="epyt-gallery-thumb"><div class="epyt-gallery-img-box"><div class="epyt-gallery-img" style="background-image: url(https://i.ytimg.com/vi/ae_NN6kNSYc/hqdefault.jpg)"><div class="epyt-gallery-playhover"><img loading="lazy" decoding="async" alt="play" class="epyt-play-img" width="30" height="23" src="https://sequenceconsulting.com/wp-content/plugins/youtube-embed-plus/images/playhover.png" data-no-lazy="1" data-skipgform_ajax_framebjll="" title="PODCAST The Path to Association Success: Lessons in Leadership and Influence With Chris Vaughan | association leadership best practices"><div 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data-videoid="OUVm6Hr_5u0" class="epyt-gallery-thumb"><div class="epyt-gallery-img-box"><div class="epyt-gallery-img" style="background-image: url(https://i.ytimg.com/vi/OUVm6Hr_5u0/hqdefault.jpg)"><div class="epyt-gallery-playhover"><img loading="lazy" decoding="async" alt="play" class="epyt-play-img" width="30" height="23" src="https://sequenceconsulting.com/wp-content/plugins/youtube-embed-plus/images/playhover.png" data-no-lazy="1" data-skipgform_ajax_framebjll="" title="PODCAST The Path to Association Success: Lessons in Leadership and Influence With Chris Vaughan | association leadership best practices"><div class="epyt-gallery-playcrutch"></div></div></div></div><div class="epyt-gallery-title">Why Associations Are Better Than Corporations</div></div><div class="epyt-gallery-rowbreak"></div><div class="epyt-gallery-clear"></div></div><div class="epyt-pagination "><div tabindex="0" role="button" class="epyt-pagebutton epyt-prev  hide " 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Vaughan | association leadership best practices"></div></div></div></div></p> </div>
  885. </div>
  886. </div>
  887. </div>
  888. </div>
  889. ]]></content:encoded>
  893. </item>
  894. <item>
  895. <title>PODCAST Changing the Game for Associations: The Path to Sustainable Growth With Chris Vaughan</title>
  896. <link>https://sequenceconsulting.com/podcast-the-path-to-association-success-lessons-in-leadership-and-influence-with-chris-vaughan/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=podcast-the-path-to-association-success-lessons-in-leadership-and-influence-with-chris-vaughan</link>
  898. <dc:creator><![CDATA[Chris Vaughan, Ph.D.]]></dc:creator>
  899. <pubDate>Tue, 08 Apr 2025 20:49:44 +0000</pubDate>
  900. <category><![CDATA[Videos]]></category>
  901. <guid isPermaLink="false">https://sequenceconsulting.com/?p=10363</guid>
  902.  
  903. <description><![CDATA[<a href="https://sequenceconsulting.com/podcast-the-path-to-association-success-lessons-in-leadership-and-influence-with-chris-vaughan/" title="PODCAST Changing the Game for Associations: The Path to Sustainable Growth With Chris Vaughan" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/04/changing-the-game-for-associatio-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="PODCAST Changing the Game for Associations: The Path to Sustainable Growth With Chris Vaughan | association leadership best practices" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/04/changing-the-game-for-associatio-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/04/changing-the-game-for-associatio-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/04/changing-the-game-for-associatio-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/04/changing-the-game-for-associatio-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/04/changing-the-game-for-associatio-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/04/changing-the-game-for-associatio-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/04/changing-the-game-for-associatio-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2025/04/changing-the-game-for-associatio-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2025/04/changing-the-game-for-associatio-390x390.jpg 390w, https://sequenceconsulting.com/wp-content/uploads/2025/04/changing-the-game-for-associatio-460x460.jpg 460w" sizes="100vw" title="PODCAST Changing the Game for Associations: The Path to Sustainable Growth With Chris Vaughan | association leadership best practices"></a>]]></description>
  904. <content:encoded><![CDATA[<a href="https://sequenceconsulting.com/podcast-the-path-to-association-success-lessons-in-leadership-and-influence-with-chris-vaughan/" title="PODCAST Changing the Game for Associations: The Path to Sustainable Growth With Chris Vaughan" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/04/changing-the-game-for-associatio-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="PODCAST Changing the Game for Associations: The Path to Sustainable Growth With Chris Vaughan | association leadership best practices" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/04/changing-the-game-for-associatio-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/04/changing-the-game-for-associatio-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/04/changing-the-game-for-associatio-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/04/changing-the-game-for-associatio-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/04/changing-the-game-for-associatio-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/04/changing-the-game-for-associatio-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/04/changing-the-game-for-associatio-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2025/04/changing-the-game-for-associatio-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2025/04/changing-the-game-for-associatio-390x390.jpg 390w, https://sequenceconsulting.com/wp-content/uploads/2025/04/changing-the-game-for-associatio-460x460.jpg 460w" sizes="100vw" title="PODCAST Changing the Game for Associations: The Path to Sustainable Growth With Chris Vaughan | association leadership best practices"></a> <div data-elementor-type="wp-post" data-elementor-id="10363" class="elementor elementor-10363" data-elementor-post-type="post">
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  916. </div>
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  918. ]]></content:encoded>
  922. </item>
  923. <item>
  924. <title>VIDEO AMA&#8217;s Strategic Shift: Breakthroughs in Membership Growth</title>
  925. <link>https://sequenceconsulting.com/video-amas-strategic-shift-breakthroughs-in-membership-growth/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=video-amas-strategic-shift-breakthroughs-in-membership-growth</link>
  927. <dc:creator><![CDATA[Chris Vaughan, Ph.D.]]></dc:creator>
  928. <pubDate>Tue, 08 Apr 2025 20:41:19 +0000</pubDate>
  929. <category><![CDATA[Videos]]></category>
  930. <guid isPermaLink="false">https://sequenceconsulting.com/?p=10341</guid>
  931.  
  932. <description><![CDATA[<a href="https://sequenceconsulting.com/video-amas-strategic-shift-breakthroughs-in-membership-growth/" title="VIDEO AMA&#8217;s Strategic Shift: Breakthroughs in Membership Growth" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/04/Todd-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="VIDEO AMA&#039;s Strategic Shift: Breakthroughs in Membership Growth | association leadership best practices" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/04/Todd-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/04/Todd-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/04/Todd-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/04/Todd-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/04/Todd-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/04/Todd-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/04/Todd-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2025/04/Todd-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2025/04/Todd-390x390.jpg 390w, https://sequenceconsulting.com/wp-content/uploads/2025/04/Todd-460x460.jpg 460w" sizes="100vw" title="VIDEO AMA&#039;s Strategic Shift: Breakthroughs in Membership Growth | association leadership best practices"></a>]]></description>
  933. <content:encoded><![CDATA[<a href="https://sequenceconsulting.com/video-amas-strategic-shift-breakthroughs-in-membership-growth/" title="VIDEO AMA&#8217;s Strategic Shift: Breakthroughs in Membership Growth" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/04/Todd-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="VIDEO AMA&#039;s Strategic Shift: Breakthroughs in Membership Growth | association leadership best practices" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/04/Todd-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/04/Todd-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/04/Todd-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/04/Todd-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/04/Todd-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/04/Todd-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/04/Todd-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2025/04/Todd-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2025/04/Todd-390x390.jpg 390w, https://sequenceconsulting.com/wp-content/uploads/2025/04/Todd-460x460.jpg 460w" sizes="100vw" title="VIDEO AMA&#039;s Strategic Shift: Breakthroughs in Membership Growth | association leadership best practices"></a> <div data-elementor-type="wp-post" data-elementor-id="10341" class="elementor elementor-10341" data-elementor-post-type="post">
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src="https://sequenceconsulting.com/wp-content/plugins/youtube-embed-plus/images/playhover.png" data-no-lazy="1" data-skipgform_ajax_framebjll="" title="VIDEO AMA&#039;s Strategic Shift: Breakthroughs in Membership Growth | association leadership best practices"><div class="epyt-gallery-playcrutch"></div></div></div></div><div class="epyt-gallery-title">Using Organic Content to Drive Member Growth</div></div><div class="epyt-gallery-rowbreak"></div><div class="epyt-gallery-clear"></div></div><div class="epyt-pagination "><div tabindex="0" role="button" class="epyt-pagebutton epyt-prev  hide " data-playlistid="PLEEtQ9Z-leB0fhomYtQnfxMVEQ2WFJoi3" data-pagesize="15" data-pagetoken="" data-epcolumns="3" data-showtitle="1" data-showpaging="1" data-autonext="0" data-thumbplay="1"><div class="epyt-arrow">&laquo;</div> <div>Prev</div></div><div class="epyt-pagenumbers hide"><div class="epyt-current">1</div><div class="epyt-pageseparator"> / </div><div class="epyt-totalpages">1</div></div><div 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  939. </div>
  940. </div>
  941. </div>
  942. </div>
  943. ]]></content:encoded>
  947. </item>
  948. <item>
  949. <title>PODCAST Relationships, Integrity, and Association Success with Chris Vaughan</title>
  950. <link>https://sequenceconsulting.com/podcast-relationships-integrity-and-association-success-with-chris-vaughan/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=podcast-relationships-integrity-and-association-success-with-chris-vaughan</link>
  952. <dc:creator><![CDATA[Chris Vaughan, Ph.D.]]></dc:creator>
  953. <pubDate>Tue, 08 Apr 2025 20:39:24 +0000</pubDate>
  954. <category><![CDATA[Videos]]></category>
  955. <guid isPermaLink="false">https://sequenceconsulting.com/?p=10349</guid>
  956.  
  957. <description><![CDATA[<a href="https://sequenceconsulting.com/podcast-relationships-integrity-and-association-success-with-chris-vaughan/" title="PODCAST Relationships, Integrity, and Association Success with Chris Vaughan" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/04/relationships-integrity-and-asso-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="PODCAST Relationships, Integrity, and Association Success with Chris Vaughan | association leadership best practices" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/04/relationships-integrity-and-asso-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/04/relationships-integrity-and-asso-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/04/relationships-integrity-and-asso-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/04/relationships-integrity-and-asso-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/04/relationships-integrity-and-asso-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/04/relationships-integrity-and-asso-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/04/relationships-integrity-and-asso-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2025/04/relationships-integrity-and-asso-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2025/04/relationships-integrity-and-asso-390x390.jpg 390w, https://sequenceconsulting.com/wp-content/uploads/2025/04/relationships-integrity-and-asso-460x460.jpg 460w" sizes="100vw" title="PODCAST Relationships, Integrity, and Association Success with Chris Vaughan | association leadership best practices"></a>]]></description>
  958. <content:encoded><![CDATA[<a href="https://sequenceconsulting.com/podcast-relationships-integrity-and-association-success-with-chris-vaughan/" title="PODCAST Relationships, Integrity, and Association Success with Chris Vaughan" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/04/relationships-integrity-and-asso-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="PODCAST Relationships, Integrity, and Association Success with Chris Vaughan | association leadership best practices" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/04/relationships-integrity-and-asso-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/04/relationships-integrity-and-asso-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/04/relationships-integrity-and-asso-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/04/relationships-integrity-and-asso-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/04/relationships-integrity-and-asso-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/04/relationships-integrity-and-asso-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/04/relationships-integrity-and-asso-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2025/04/relationships-integrity-and-asso-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2025/04/relationships-integrity-and-asso-390x390.jpg 390w, https://sequenceconsulting.com/wp-content/uploads/2025/04/relationships-integrity-and-asso-460x460.jpg 460w" sizes="100vw" title="PODCAST Relationships, Integrity, and Association Success with Chris Vaughan | association leadership best practices"></a> <div data-elementor-type="wp-post" data-elementor-id="10349" class="elementor elementor-10349" data-elementor-post-type="post">
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loading="lazy" decoding="async" alt="play" class="epyt-play-img" width="30" height="23" src="https://sequenceconsulting.com/wp-content/plugins/youtube-embed-plus/images/playhover.png" data-no-lazy="1" data-skipgform_ajax_framebjll="" title="PODCAST Relationships, Integrity, and Association Success with Chris Vaughan | association leadership best practices"><div class="epyt-gallery-playcrutch"></div></div></div></div><div class="epyt-gallery-title">Relationships, Integrity, and Association Success with Chris Vaughan</div></div><div class="epyt-gallery-rowbreak"></div><div class="epyt-gallery-clear"></div></div><div class="epyt-pagination "><div tabindex="0" role="button" class="epyt-pagebutton epyt-prev  hide " data-playlistid="PLEEtQ9Z-leB13GPkc-l8gRw5S_tBsVN2S" data-pagesize="15" data-pagetoken="" data-epcolumns="3" data-showtitle="1" data-showpaging="1" data-autonext="0" data-thumbplay="1"><div class="epyt-arrow">&laquo;</div> <div>Prev</div></div><div class="epyt-pagenumbers 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  964. </div>
  965. </div>
  966. </div>
  967. </div>
  968. ]]></content:encoded>
  972. </item>
  973. <item>
  974. <title>VIDEO Bright Futures: Innovative Directions for Associations</title>
  975. <link>https://sequenceconsulting.com/bright-futures-innovative-directions-for-associations/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=bright-futures-innovative-directions-for-associations</link>
  977. <dc:creator><![CDATA[Chris Vaughan, Ph.D.]]></dc:creator>
  978. <pubDate>Tue, 08 Apr 2025 20:34:06 +0000</pubDate>
  979. <category><![CDATA[Videos]]></category>
  980. <guid isPermaLink="false">https://sequenceconsulting.com/?p=10335</guid>
  981.  
  982. <description><![CDATA[<a href="https://sequenceconsulting.com/bright-futures-innovative-directions-for-associations/" title="VIDEO Bright Futures: Innovative Directions for Associations" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2024/02/non-profit-consultants-chris-and-lisa-vaughan-07279-mfrh-original-150x150.jpeg" class="webfeedsFeaturedVisual wp-post-image" alt="Non Profit Consultants Chris And Lisa Vaughan 07279" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2024/02/non-profit-consultants-chris-and-lisa-vaughan-07279-mfrh-original-150x150.jpeg 150w, https://sequenceconsulting.com/wp-content/uploads/2024/02/non-profit-consultants-chris-and-lisa-vaughan-07279-mfrh-original-700x700.jpeg 700w, https://sequenceconsulting.com/wp-content/uploads/2024/02/non-profit-consultants-chris-and-lisa-vaughan-07279-mfrh-original-60x60.jpeg 60w, https://sequenceconsulting.com/wp-content/uploads/2024/02/non-profit-consultants-chris-and-lisa-vaughan-07279-mfrh-original-80x80.jpeg 80w, https://sequenceconsulting.com/wp-content/uploads/2024/02/non-profit-consultants-chris-and-lisa-vaughan-07279-mfrh-original-100x100.jpeg 100w, https://sequenceconsulting.com/wp-content/uploads/2024/02/non-profit-consultants-chris-and-lisa-vaughan-07279-mfrh-original-120x120.jpeg 120w, https://sequenceconsulting.com/wp-content/uploads/2024/02/non-profit-consultants-chris-and-lisa-vaughan-07279-mfrh-original-140x140.jpeg 140w, https://sequenceconsulting.com/wp-content/uploads/2024/02/non-profit-consultants-chris-and-lisa-vaughan-07279-mfrh-original-200x200.jpeg 200w, https://sequenceconsulting.com/wp-content/uploads/2024/02/non-profit-consultants-chris-and-lisa-vaughan-07279-mfrh-original-360x360.jpeg 360w, https://sequenceconsulting.com/wp-content/uploads/2024/02/non-profit-consultants-chris-and-lisa-vaughan-07279-mfrh-original-390x390.jpeg 390w, https://sequenceconsulting.com/wp-content/uploads/2024/02/non-profit-consultants-chris-and-lisa-vaughan-07279-mfrh-original-460x460.jpeg 460w, https://sequenceconsulting.com/wp-content/uploads/2024/02/non-profit-consultants-chris-and-lisa-vaughan-07279-mfrh-original-554x554.jpeg 554w" sizes="100vw" title="VIDEO Bright Futures: Innovative Directions for Associations | association leadership best practices"></a>]]></description>
  983. <content:encoded><![CDATA[<a href="https://sequenceconsulting.com/bright-futures-innovative-directions-for-associations/" title="VIDEO Bright Futures: Innovative Directions for Associations" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2024/02/non-profit-consultants-chris-and-lisa-vaughan-07279-mfrh-original-150x150.jpeg" class="webfeedsFeaturedVisual wp-post-image" alt="Non Profit Consultants Chris And Lisa Vaughan 07279" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2024/02/non-profit-consultants-chris-and-lisa-vaughan-07279-mfrh-original-150x150.jpeg 150w, https://sequenceconsulting.com/wp-content/uploads/2024/02/non-profit-consultants-chris-and-lisa-vaughan-07279-mfrh-original-700x700.jpeg 700w, https://sequenceconsulting.com/wp-content/uploads/2024/02/non-profit-consultants-chris-and-lisa-vaughan-07279-mfrh-original-60x60.jpeg 60w, https://sequenceconsulting.com/wp-content/uploads/2024/02/non-profit-consultants-chris-and-lisa-vaughan-07279-mfrh-original-80x80.jpeg 80w, https://sequenceconsulting.com/wp-content/uploads/2024/02/non-profit-consultants-chris-and-lisa-vaughan-07279-mfrh-original-100x100.jpeg 100w, https://sequenceconsulting.com/wp-content/uploads/2024/02/non-profit-consultants-chris-and-lisa-vaughan-07279-mfrh-original-120x120.jpeg 120w, https://sequenceconsulting.com/wp-content/uploads/2024/02/non-profit-consultants-chris-and-lisa-vaughan-07279-mfrh-original-140x140.jpeg 140w, https://sequenceconsulting.com/wp-content/uploads/2024/02/non-profit-consultants-chris-and-lisa-vaughan-07279-mfrh-original-200x200.jpeg 200w, https://sequenceconsulting.com/wp-content/uploads/2024/02/non-profit-consultants-chris-and-lisa-vaughan-07279-mfrh-original-360x360.jpeg 360w, https://sequenceconsulting.com/wp-content/uploads/2024/02/non-profit-consultants-chris-and-lisa-vaughan-07279-mfrh-original-390x390.jpeg 390w, https://sequenceconsulting.com/wp-content/uploads/2024/02/non-profit-consultants-chris-and-lisa-vaughan-07279-mfrh-original-460x460.jpeg 460w, https://sequenceconsulting.com/wp-content/uploads/2024/02/non-profit-consultants-chris-and-lisa-vaughan-07279-mfrh-original-554x554.jpeg 554w" sizes="100vw" title="VIDEO Bright Futures: Innovative Directions for Associations | association leadership best practices"></a> <div data-elementor-type="wp-post" data-elementor-id="10335" class="elementor elementor-10335" data-elementor-post-type="post">
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width="100%"><path class="ytp-large-play-button-bg" d="M66.52,7.74c-0.78-2.93-2.49-5.41-5.42-6.19C55.79,.13,34,0,34,0S12.21,.13,6.9,1.55 C3.97,2.33,2.27,4.81,1.48,7.74C0.06,13.05,0,24,0,24s0.06,10.95,1.48,16.26c0.78,2.93,2.49,5.41,5.42,6.19 C12.21,47.87,34,48,34,48s21.79-0.13,27.1-1.55c2.93-0.78,4.64-3.26,5.42-6.19C67.94,34.95,68,24,68,24S67.94,13.05,66.52,7.74z" fill="#f00"></path><path d="M 45,24 27,14 27,34" fill="#fff"></path></svg></button></div><div class="epyt-gallery-list"><div class="epyt-pagination "><div tabindex="0" role="button" class="epyt-pagebutton epyt-prev  hide " data-playlistid="PLEEtQ9Z-leB1n_Qin_vpwK9KTqEky4sw6" data-pagesize="15" data-pagetoken="" data-epcolumns="3" data-showtitle="1" data-showpaging="1" data-autonext="0" data-thumbplay="1"><div class="epyt-arrow">&laquo;</div> <div>Prev</div></div><div class="epyt-pagenumbers hide"><div class="epyt-current">1</div><div class="epyt-pageseparator"> / </div><div class="epyt-totalpages">1</div></div><div 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Innovative Directions for Associations | association leadership best practices"><div class="epyt-gallery-playcrutch"></div></div></div></div><div class="epyt-gallery-title">Revolutionizing Membership Experience</div></div><div tabindex="0" role="button" data-videoid="zHSnnrPAVHI" class="epyt-gallery-thumb"><div class="epyt-gallery-img-box"><div class="epyt-gallery-img" style="background-image: url(https://i.ytimg.com/vi/zHSnnrPAVHI/hqdefault.jpg)"><div class="epyt-gallery-playhover"><img loading="lazy" decoding="async" alt="play" class="epyt-play-img" width="30" height="23" src="https://sequenceconsulting.com/wp-content/plugins/youtube-embed-plus/images/playhover.png" data-no-lazy="1" data-skipgform_ajax_framebjll="" title="VIDEO Bright Futures: Innovative Directions for Associations | association leadership best practices"><div class="epyt-gallery-playcrutch"></div></div></div></div><div class="epyt-gallery-title">Making Life Easier for Business Owners</div></div><div 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Innovative Directions for Associations | association leadership best practices"><div class="epyt-gallery-playcrutch"></div></div></div></div><div class="epyt-gallery-title">The Key to Association Growth: Self-Belief in Value Proposition</div></div><div tabindex="0" role="button" data-videoid="kww8CrhgVn0" class="epyt-gallery-thumb"><div class="epyt-gallery-img-box"><div class="epyt-gallery-img" style="background-image: url(https://i.ytimg.com/vi/kww8CrhgVn0/hqdefault.jpg)"><div class="epyt-gallery-playhover"><img loading="lazy" decoding="async" alt="play" class="epyt-play-img" width="30" height="23" src="https://sequenceconsulting.com/wp-content/plugins/youtube-embed-plus/images/playhover.png" data-no-lazy="1" data-skipgform_ajax_framebjll="" title="VIDEO Bright Futures: Innovative Directions for Associations | association leadership best practices"><div class="epyt-gallery-playcrutch"></div></div></div></div><div class="epyt-gallery-title">HIGHLIGHTS Bright Futures: Innovative 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  993. </div>
  994. </div>
  995. </div>
  996. </div>
  997. ]]></content:encoded>
  1001. <media:content url="https://www.youtube.com/embed/rAWEo6hLE9I" medium="video">
  1002. <media:player url="https://www.youtube.com/embed/rAWEo6hLE9I" />
  1003. <media:title type="plain">Bright Futures: Innovative Directions for Associations</media:title>
  1004. <media:description type="html"><![CDATA[Innovative Strategies for Association Growth &amp; The Rise of AI In this episode, Todd introduces Chris and Lisa Vaughn from Sequence Consulting, who have been...]]></media:description>
  1005. <media:thumbnail url="https://sequenceconsulting.com/wp-content/uploads/2025/04/bright-futures-innovative-direct.jpg" />
  1006. <media:rating scheme="urn:simple">nonadult</media:rating>
  1007. </media:content>
  1008. </item>
  1009. <item>
  1010. <title>A Brief Beginner&#8217;s Guide to Using AI for Associations</title>
  1011. <link>https://sequenceconsulting.com/ai-for-associations/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=ai-for-associations</link>
  1013. <dc:creator><![CDATA[Chris Vaughan, Ph.D.]]></dc:creator>
  1014. <pubDate>Fri, 21 Mar 2025 21:01:51 +0000</pubDate>
  1015. <category><![CDATA[Association Insights]]></category>
  1016. <guid isPermaLink="false">https://sequenceconsulting.com/?p=10293</guid>
  1017.  
  1018. <description><![CDATA[<a href="https://sequenceconsulting.com/ai-for-associations/" title="A Brief Beginner&#8217;s Guide to Using AI for Associations" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/03/AI-for-Assocations_Feature-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="A Brief Beginner&#039;s Guide to Using AI for Associations | association leadership best practices" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/03/AI-for-Assocations_Feature-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/03/AI-for-Assocations_Feature-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/03/AI-for-Assocations_Feature-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/03/AI-for-Assocations_Feature-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/03/AI-for-Assocations_Feature-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/03/AI-for-Assocations_Feature-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/03/AI-for-Assocations_Feature-200x200.jpg 200w" sizes="100vw" title="A Brief Beginner&#039;s Guide to Using AI for Associations | association leadership best practices"></a>Author: Debbie Willis Is your association thriving? According to recent surveys, association executives feel more confident than ever, with 67% optimistic about their organization’s future growth and stability. While the reasons for this optimism vary, there’s no doubt that now is a promising time for associations to try experimental strategies, test out innovative tools, and &#8230; <p class="link-more"><a href="https://sequenceconsulting.com/ai-for-associations/" class="more-link">Continue reading<span class="screen-reader-text"> "A Brief Beginner&#8217;s Guide to Using AI for Associations"</span></a></p>]]></description>
  1019. <content:encoded><![CDATA[<a href="https://sequenceconsulting.com/ai-for-associations/" title="A Brief Beginner&#8217;s Guide to Using AI for Associations" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/03/AI-for-Assocations_Feature-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="A Brief Beginner&#039;s Guide to Using AI for Associations | association leadership best practices" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/03/AI-for-Assocations_Feature-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/03/AI-for-Assocations_Feature-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/03/AI-for-Assocations_Feature-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/03/AI-for-Assocations_Feature-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/03/AI-for-Assocations_Feature-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/03/AI-for-Assocations_Feature-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/03/AI-for-Assocations_Feature-200x200.jpg 200w" sizes="100vw" title="A Brief Beginner&#039;s Guide to Using AI for Associations | association leadership best practices"></a> <div data-elementor-type="wp-post" data-elementor-id="10293" class="elementor elementor-10293" data-elementor-post-type="post">
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  1024. <p style="text-align: right;">Author: Debbie Willis</p> </div>
  1025. </div>
  1026. <div class="elementor-element elementor-element-b640cfe elementor-widget elementor-widget-text-editor" data-id="b640cfe" data-element_type="widget" data-widget_type="text-editor.default">
  1027. <div class="elementor-widget-container">
  1028. <p><span style="font-weight: 400;">Is your association thriving? According to </span><a href="https://sequenceconsulting.com/association-industry-trends/"><span style="font-weight: 400;">recent surveys</span></a><span style="font-weight: 400;">, association executives feel more confident than ever, with 67% optimistic about their organization’s future growth and stability. While the reasons for this optimism vary, there’s no doubt that now is a promising time for associations to try experimental strategies, test out innovative tools, and explore new opportunities.</span></p><p> </p><p><span style="font-weight: 400;">Artificial intelligence (AI) is a source of curiosity and game-changing potential for many forward-thinking organizations. In fact, </span><a href="https://www.imis.com/benchmark-report" target="_blank" rel="noopener"><span style="font-weight: 400;">34% of surveyed associations</span></a><span style="font-weight: 400;"> have invested or plan to invest in AI this year. When used thoughtfully and ethically, AI can automate repetitive processes, streamline operations, and help associations reach their goals faster and smarter.</span></p><p> </p><p><span style="font-weight: 400;">However, to maximize AI’s utility and prevent disruptions during its adoption, you must clearly outline why and how your association plans to use AI. Let’s walk through the basics of AI for associations to help you figure out where AI fits into your organization’s current strategy.</span></p> </div>
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  1032. <h2 class="elementor-heading-title elementor-size-default">The Benefits of AI for Associations
  1033. </h2> </div>
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  1037. <p><span style="font-weight: 400;">AI has many uses for associations, from content creation support to data analytics. However, some organizations still hesitate to implement it due to concerns over cost, data privacy, and member pushback.</span></p><p> </p><p><span style="font-weight: 400;">Is AI worth embracing at your association? Can it </span><a href="https://sequenceconsulting.com/member-value-proposition/"><span style="font-weight: 400;">enhance your member value proposition</span></a><span style="font-weight: 400;">? Consider these benefits:</span></p><p><br /><b></b></p><ul><li aria-level="1"><b>Streamline administrative processes.</b><span style="font-weight: 400;"> AI can automatically handle many routine duties, such as processing membership payments or sending out post-event emails to attendees. When members need support, you can use AI to answer frequently asked questions or resolve simple inquiries.</span></li></ul><ul><li aria-level="1"><b>Free up staff time.</b><span style="font-weight: 400;"> Beyond reducing time spent on administrative tasks, AI can drastically speed up activities such as research, content outlining, and proofreading. As a result, your staff can dedicate more time and attention to more complex responsibilities, such as securing corporate sponsorships or planning networking events that bring members together.</span></li></ul><ul><li aria-level="1"><b>Improve decision-making.</b><span style="font-weight: 400;"> AI can help your staff visualize and understand the data stored in your </span><a href="https://www.imis.com/software/software/membership-management-software.aspx" target="_blank" rel="noopener"><span style="font-weight: 400;">association’s membership management software</span></a><span style="font-weight: 400;">, both at the individual member level and across your entire member base. By pinpointing trends and patterns, you can make more informed, data-backed decisions to refine your strategies.</span></li></ul><p><span style="font-weight: 400;">Ultimately, AI can help you deliver the best member experience possible by improving your staff’s ability to work quickly, make strategic decisions, and focus on tasks that require a human touch.</span></p><p> </p> </div>
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  1041. <h2 class="elementor-heading-title elementor-size-default">Top Ways to Leverage AI for Associations
  1042. </h2> </div>
  1043. </div>
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  1045. <div class="elementor-widget-container">
  1046. <p><span style="font-weight: 400;">You’ve likely heard of ChatGPT, a popular AI chatbot that uses natural language processing (NLP) to answer questions, produce content, generate code, and more. However, depending on your association’s specific goals, ChatGPT is only one of many AI tools you may need.</span></p><p> </p><p><span style="font-weight: 400;">For example, your association can use AI to:</span></p><p><br /><b></b></p><ul><li aria-level="1"><b>Create email templates.</b><span style="font-weight: 400;"> According to </span><a href="https://www.fundraisingletters.org/membership-renewal-letters/" target="_blank" rel="noopener"><span style="font-weight: 400;">Fundraising Letters</span></a><span style="font-weight: 400;">, membership renewal emails are more effective if you personalize them with the member’s name and involvement history. Ask ChatGPT to develop compelling subject lines that you can adjust to include each member’s name. Then, generate an email template you can fill with details related to the recipient.</span></li></ul><ul><li aria-level="1"><b>Improve accessibility.</b><span style="font-weight: 400;"> AI captioning tools like Rev allow you to produce real-time captions for your association’s online videos. Plus, if many of your members are multilingual, you can accommodate them by using Google Translate or DeepL to provide translated versions of educational and event materials.</span></li></ul><ul><li aria-level="1"><b>Share tailored content.</b> <a href="https://blog.imis.com/member-engagement" target="_blank" rel="noopener"><span style="font-weight: 400;">iMIS’s guide to member engagement</span></a><span style="font-weight: 400;"> recommends providing each member with personalized resources, event reminders, and educational courses when they log into your association’s portal. With an AI-powered membership management system, you can automatically deliver this tailored content based on each member’s interests and past interactions on your website—no manual input required.</span></li></ul><ul><li aria-level="1"><b>Facilitate content creation.</b><span style="font-weight: 400;"> Whether you’re drafting a blog article, designing digital event flyers, or coming up with exam questions for an online course, ChatGPT can help you hit the ground running by generating content ideas and talking points.</span></li></ul><ul><li aria-level="1"><b>Research and evaluate software.</b><span style="font-weight: 400;"> From membership software to </span><a href="https://blog.topclasslms.com/lms-implementation-checklist" target="_blank" rel="noopener"><span style="font-weight: 400;">learning management systems (LMS)</span></a><span style="font-weight: 400;">, assembling the right technology toolkit for your association can be challenging. To simplify your research process, ask ChatGPT or try Google’s new </span><a href="https://blog.google/products/search/ai-mode-search/" target="_blank" rel="noopener"><span style="font-weight: 400;">AI Mode</span></a><span style="font-weight: 400;"> to compile answers to questions such as, “What standout features do [Software Option 1], [Software Option 2], and [Software Option 2] have for engaging members?”</span></li></ul><p> </p><p><span style="font-weight: 400;">Due to the versatility of these tools, your association can apply AI to support almost any strategy or goal. Start small and focus on a few specific projects or processes to avoid overwhelming your team with too many new workflows.</span></p> </div>
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  1050. <h2 class="elementor-heading-title elementor-size-default">Considerations for Responsible AI Usage
  1051. </h2> </div>
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  1055. <p><span style="font-weight: 400;">To safely and effectively harness the power of </span><a href="https://sequenceconsulting.com/ai-in-association-management/"><span style="font-weight: 400;">AI for association management</span></a><span style="font-weight: 400;"> and member engagement, keep these considerations in mind:</span></p><p><br /><b></b></p><ul><li aria-level="1"><b>Data Security.</b> <a href="https://blog.imis.com/association-software-ultimate-guide" target="_blank" rel="noopener"><span style="font-weight: 400;">Association databases</span></a><span style="font-weight: 400;"> store sensitive data, including member names, contact details, and payment details, that must be protected. Minimize security vulnerabilities by instructing staff to avoid inputting confidential information on unsecured generative AI platforms and apply any software updates immediately.</span></li></ul><ul><li aria-level="1"><b>Copyright.</b><span style="font-weight: 400;"> Since AI tools are trained on content produced by human authors, questions can arise regarding the rightful ownership of the content they generate. Encourage staff and members to use AI-generated outputs as inspiration when contributing content rather than using the text directly.</span></li></ul><ul><li aria-level="1"><b>Accuracy and Bias.</b><span style="font-weight: 400;"> Since AI tools are built using historical data and machine learning models, they may produce outputs that reflect biases or contain incorrect information. Check with AI vendors to ensure bias mitigation measures and transparency standards are in place. Require staff members to always fact-check AI-generated content before use.</span></li></ul><ul><li aria-level="1"><b>Transparency.</b><span style="font-weight: 400;"> Be upfront with members about your AI usage, especially how their data is involved, to avoid losing trust. For example, when you first incorporate AI, you might organize virtual Q&amp;A sessions where members can directly ask your </span><a href="https://sequenceconsulting.com/association-leadership/"><span style="font-weight: 400;">association’s leaders</span></a><span style="font-weight: 400;"> about your AI strategy. Additionally, allow members to opt out of having their information used for personalized recommendations or data analytics.</span></li></ul><p> </p><p><span style="font-weight: 400;">Above all, remember that AI is not a human replacement. Your association’s staff and volunteers possess the essential empathy, professional expertise, and ethical judgment that AI lacks. Approach AI tools as opportunities to enhance your team’s efforts while still keeping a human at the helm of your decision-making processes and engagement activities.</span></p><p><br /><br /></p><p><span style="font-weight: 400;">No two associations will use AI in the exact same way, so be patient and open-minded when introducing these tools to your organization. When developing your strategy, consider your budget, existing workflows, and member preferences.</span></p><p> </p><p><span style="font-weight: 400;">After implementing AI, learn how it has impacted your member experience by reaching out through surveys. Ask members if they’re satisfied with your AI-enhanced services and content. If members share recommendations or concerns, address them immediately to maintain their trust and ensure you’re using AI as effectively as possible.</span></p> </div>
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  1059. <p><span style="font-weight: 400;">Association events are more than just lively gatherings—they’re powerful tools for strengthening your member community. </span><a href="https://mya2zevents.com/blog/event-engagement-strategies/" target="_blank" rel="noopener"><span style="font-weight: 400;">Foster active event engagement</span></a><span style="font-weight: 400;"> by recognizing members, designing personalized experiences, providing professional development opportunities, and leveraging data for improvement. When members feel connected, supported, and appreciated, they are far more likely to stay engaged with your association.</span></p><p><span style="font-weight: 400;">Stay on top of members’ evolving needs to </span><a href="https://sequenceconsulting.com/member-renewal-best-practices/"><span style="font-weight: 400;">maximize retention</span></a><span style="font-weight: 400;">. With thoughtful planning and a commitment to continuous improvement, your association can turn its events into a key driver of long-term member loyalty.</span></p> </div>
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  1070. <title>4 Ways Association Events Can Boost Member Retention</title>
  1071. <link>https://sequenceconsulting.com/boost-member-retention-with-events/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=boost-member-retention-with-events</link>
  1073. <dc:creator><![CDATA[Chris Vaughan, Ph.D.]]></dc:creator>
  1074. <pubDate>Fri, 21 Mar 2025 18:23:02 +0000</pubDate>
  1075. <category><![CDATA[Member Retention]]></category>
  1076. <guid isPermaLink="false">https://sequenceconsulting.com/?p=10286</guid>
  1077.  
  1078. <description><![CDATA[<a href="https://sequenceconsulting.com/boost-member-retention-with-events/" title="4 Ways Association Events Can Boost Member Retention" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/03/Boost-Member-Retention_Feature-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="4 Ways Association Events Can Boost Member Retention | association leadership best practices" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/03/Boost-Member-Retention_Feature-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/03/Boost-Member-Retention_Feature-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/03/Boost-Member-Retention_Feature-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/03/Boost-Member-Retention_Feature-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/03/Boost-Member-Retention_Feature-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/03/Boost-Member-Retention_Feature-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/03/Boost-Member-Retention_Feature-200x200.jpg 200w" sizes="100vw" title="4 Ways Association Events Can Boost Member Retention | association leadership best practices"></a>Author: Daria Knupp It’s no secret that keeping existing members engaged is more cost-effective than constantly acquiring new ones. One of the most powerful ways to boost retention is through association events. Well-planned events create opportunities for members to connect, learn, and find value in their membership, making them more likely to stay involved long-term. &#8230; <p class="link-more"><a href="https://sequenceconsulting.com/boost-member-retention-with-events/" class="more-link">Continue reading<span class="screen-reader-text"> "4 Ways Association Events Can Boost Member Retention"</span></a></p>]]></description>
  1079. <content:encoded><![CDATA[<a href="https://sequenceconsulting.com/boost-member-retention-with-events/" title="4 Ways Association Events Can Boost Member Retention" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/03/Boost-Member-Retention_Feature-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="4 Ways Association Events Can Boost Member Retention | association leadership best practices" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/03/Boost-Member-Retention_Feature-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/03/Boost-Member-Retention_Feature-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/03/Boost-Member-Retention_Feature-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/03/Boost-Member-Retention_Feature-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/03/Boost-Member-Retention_Feature-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/03/Boost-Member-Retention_Feature-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/03/Boost-Member-Retention_Feature-200x200.jpg 200w" sizes="100vw" title="4 Ways Association Events Can Boost Member Retention | association leadership best practices"></a> <div data-elementor-type="wp-post" data-elementor-id="10286" class="elementor elementor-10286" data-elementor-post-type="post">
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  1083. <div class="elementor-widget-container">
  1084. <p style="text-align: right;">Author: Daria Knupp</p> </div>
  1085. </div>
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  1088. <p><span style="font-weight: 400;">It’s no secret that </span><a href="https://sequenceconsulting.com/member-engagement-and-retention/"><span style="font-weight: 400;">keeping existing members engaged</span></a><span style="font-weight: 400;"> is more cost-effective than constantly acquiring new ones. One of the most powerful ways to boost retention is through association events. Well-planned events create opportunities for members to connect, learn, and find value in their membership, making them more likely to stay involved long-term.</span></p><p> </p><p><span style="font-weight: 400;">In this article, we’ll explore four ways association events can boost member retention, offering actionable insights to help your association design events that enhance engagement and long-term membership value.</span></p> </div>
  1089. </div>
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  1091. <div class="elementor-widget-container">
  1092. <h2 class="elementor-heading-title elementor-size-default">1. Recognizing and Rewarding Members</h2> </div>
  1093. </div>
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  1096. <p><span style="font-weight: 400;">Recognition strengthens loyalty by making individuals feel like valued members of your association’s community. Events provide the perfect platform for celebrating achievements and reinforcing belonging and commitment. For example:</span></p><ul><li style="font-weight: 400;" aria-level="1"><b>Award ceremonies</b><span style="font-weight: 400;"> highlight </span><a href="https://sequenceconsulting.com/association-leadership/"><span style="font-weight: 400;">leadership</span></a><span style="font-weight: 400;">, volunteer efforts, and industry accomplishments, inspiring others to stay engaged.</span></li><li style="font-weight: 400;" aria-level="1"><b>Member appreciation events,</b><span style="font-weight: 400;"> from social receptions to milestone celebrations, further emphasize the value of membership.</span></li><li style="font-weight: 400;" aria-level="1"><b>Small gestures, </b><span style="font-weight: 400;">like spotlighting members in event programs or offering speaking opportunities, create an overall culture of appreciation.</span></li></ul><p><span style="font-weight: 400;">When members feel seen and valued, they are more likely to remain active and engaged long-term.</span></p> </div>
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  1099. <div class="elementor-widget-container">
  1100. <h2 class="elementor-heading-title elementor-size-default">2. Offering Personalized and Tailored Event Experiences
  1101. </h2> </div>
  1102. </div>
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  1105. <p><span style="font-weight: 400;">A one-size-fits-all approach to events can leave some members feeling disconnected. Personalization makes events more engaging by aligning content and experiences with individual member needs, creating a deeper sense of value and investment in your association.</span></p><p> </p><p><span style="font-weight: 400;">Segmented event tracks cater to different experience levels, industries, or interests, ensuring each member finds relevant programming. Whether through </span><a href="https://mya2zevents.com/blog/breakout-sessions/" target="_blank" rel="noopener"><span style="font-weight: 400;">specialized breakout sessions</span></a><span style="font-weight: 400;">, hands-on workshops, or networking groups, incorporate tailored content to enhance engagement and retention.</span></p><p> </p><p><span style="font-weight: 400;">Interactive event formats also help keep members actively involved. Peer-led discussions, roundtables, and mentorship sessions create meaningful connections, while Q&amp;A panels and live polling encourage participation. When you plan events that resonate with each member’s </span></p> </div>
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  1109. <h2 class="elementor-heading-title elementor-size-default">3. Providing Valuable Professional Development Opportunities</h2> </div>
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  1112. <div class="elementor-widget-container">
  1113. <p><span style="font-weight: 400;">One of the key reasons members join and stay in an association is to access professional development opportunities. Events that offer meaningful learning experiences help members grow in their careers, making their membership more valuable and increasing retention.</span></p><p><span style="font-weight: 400;">For instance, you might provide:</span></p><h3><span style="font-weight: 400;">Educational Workshops and Industry Insights</span></h3><p><span style="font-weight: 400;">Keep members engaged by allowing them to continuously learn and advance in their field. Association events can serve as a hub for industry education by offering:</span></p><ul><li style="font-weight: 400;" aria-level="1"><b>Workshops and Training Sessions:</b><span style="font-weight: 400;"> Hands-on learning experiences that help members gain new skills</span></li><li style="font-weight: 400;" aria-level="1"><b>Industry Trend Discussions:</b><span style="font-weight: 400;"> Panels and roundtables that provide insights into emerging trends</span></li><li style="font-weight: 400;" aria-level="1"><b>Certifications and Continuing Education Credits:</b><span style="font-weight: 400;"> Credits or certification programs that members need to maintain their professional standing</span></li></ul><p><span style="font-weight: 400;">Align your event programming with members’ professional goals to </span><a href="https://sequenceconsulting.com/member-value-proposition/"><span style="font-weight: 400;">reinforce the value of membership</span></a><span style="font-weight: 400;"> and create more compelling reasons to stay engaged.</span></p><h3><span style="font-weight: 400;">Exclusive Access to Thought Leaders</span></h3><p><span style="font-weight: 400;">Gaining direct access to industry experts and thought leaders is another </span><a href="https://nxunite.com/membership-benefits/" target="_blank" rel="noopener"><span style="font-weight: 400;">major benefit</span></a><span style="font-weight: 400;"> that can improve member retention. Your association’s events can feature:</span></p><ul><li style="font-weight: 400;" aria-level="1"><b>Keynote Speakers:</b><span style="font-weight: 400;"> Renowned professionals who provide insights and inspiration</span></li><li style="font-weight: 400;" aria-level="1"><b>Executive Roundtables:</b><span style="font-weight: 400;"> Small group discussions with industry leaders, fostering mentorship and high-value networking</span></li><li style="font-weight: 400;" aria-level="1"><b>Fireside Chats and Q&amp;A Sessions:</b><span style="font-weight: 400;"> Opportunities for members to engage directly with experts and gain insights tailored to their challenges</span></li></ul><p><span style="font-weight: 400;">These experiences provide value that members can’t easily find elsewhere, making your association an indispensable resource for their career growth.</span></p><p><span style="font-weight: 400;">By </span><a href="https://sequenceconsulting.com/association-long-term-strategy/"><span style="font-weight: 400;">developing a strategy</span></a><span style="font-weight: 400;"> that consistently offers high-quality educational experiences and exclusive access to industry leaders, your association can strengthen its reputation as a professional development resource, increasing member satisfaction and long-term retention.</span></p> </div>
  1114. </div>
  1115. <div class="elementor-element elementor-element-32b00d8 elementor-widget elementor-widget-heading" data-id="32b00d8" data-element_type="widget" data-widget_type="heading.default">
  1116. <div class="elementor-widget-container">
  1117. <h2 class="elementor-heading-title elementor-size-default">4. Improving the Member Experience With Event Data
  1118. </h2> </div>
  1119. </div>
  1120. <div class="elementor-element elementor-element-b8e5c7a elementor-widget elementor-widget-text-editor" data-id="b8e5c7a" data-element_type="widget" data-widget_type="text-editor.default">
  1121. <div class="elementor-widget-container">
  1122. <p><span style="font-weight: 400;">Events provide valuable insights into member behavior, preferences, and engagement levels. By analyzing event data, your association can refine its strategies and continue delivering experiences that keep members coming back.</span></p><p> </p><p><span style="font-weight: 400;">Collect and act on member feedback after each event. Use post-event surveys, live polling, and session ratings to understand what worked well and what you should improve. When members see their feedback reflected in future events, they’ll feel heard and valued, strengthening their connection to your association.</span></p><p> </p><p><span style="font-weight: 400;">Additionally, use your </span><a href="https://mya2zevents.com/event-management-software/" target="_blank" rel="noopener"><span style="font-weight: 400;">event management platform</span></a><span style="font-weight: 400;"> to track engagement metrics, such as attendance rates, session participation, and networking interactions. Use this data to identify trends to inform your planning the next time around. If certain event types or topics consistently attract high engagement, prioritize similar experiences down the line. With these data-driven insights, your association can plan events that better meet member expectations, increasing their satisfaction and retention.</span></p> </div>
  1123. </div>
  1124. <div class="elementor-element elementor-element-9675649 elementor-widget elementor-widget-text-editor" data-id="9675649" data-element_type="widget" data-widget_type="text-editor.default">
  1125. <div class="elementor-widget-container">
  1126. <p><span style="font-weight: 400;">Association events are more than just lively gatherings—they’re powerful tools for strengthening your member community. </span><a href="https://mya2zevents.com/blog/event-engagement-strategies/" target="_blank" rel="noopener"><span style="font-weight: 400;">Foster active event engagement</span></a><span style="font-weight: 400;"> by recognizing members, designing personalized experiences, providing professional development opportunities, and leveraging data for improvement. When members feel connected, supported, and appreciated, they are far more likely to stay engaged with your association.</span></p><p><span style="font-weight: 400;">Stay on top of members’ evolving needs to </span><a href="https://sequenceconsulting.com/member-renewal-best-practices/"><span style="font-weight: 400;">maximize retention</span></a><span style="font-weight: 400;">. With thoughtful planning and a commitment to continuous improvement, your association can turn its events into a key driver of long-term member loyalty.</span></p> </div>
  1127. </div>
  1128. </div>
  1129. </div>
  1130. </div>
  1131. ]]></content:encoded>
  1135. </item>
  1136. <item>
  1137. <title>Make Your Membership Into An Offer They Can’t Refuse​</title>
  1138. <link>https://sequenceconsulting.com/make-membership-offer-cant-refuse/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=make-membership-offer-cant-refuse</link>
  1140. <dc:creator><![CDATA[Chris Vaughan, Ph.D.]]></dc:creator>
  1141. <pubDate>Mon, 03 Feb 2025 21:59:30 +0000</pubDate>
  1142. <category><![CDATA[Member Value]]></category>
  1143. <guid isPermaLink="false">https://sequenceconsulting.com/?p=9179</guid>
  1144.  
  1145. <description><![CDATA[<a href="https://sequenceconsulting.com/make-membership-offer-cant-refuse/" title="Make Your Membership Into An Offer They Can’t Refuse​" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/02/Tradewing_Sequence-Consulting_Make-Your-Membership-Into-An-Offer-They-Cant-Refuse__feature-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="Make Your Membership Into An Offer They Can’t Refuse​ | association leadership best practices" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/02/Tradewing_Sequence-Consulting_Make-Your-Membership-Into-An-Offer-They-Cant-Refuse__feature-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/02/Tradewing_Sequence-Consulting_Make-Your-Membership-Into-An-Offer-They-Cant-Refuse__feature-700x700.jpg 700w, https://sequenceconsulting.com/wp-content/uploads/2025/02/Tradewing_Sequence-Consulting_Make-Your-Membership-Into-An-Offer-They-Cant-Refuse__feature-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/02/Tradewing_Sequence-Consulting_Make-Your-Membership-Into-An-Offer-They-Cant-Refuse__feature-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/02/Tradewing_Sequence-Consulting_Make-Your-Membership-Into-An-Offer-They-Cant-Refuse__feature-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/02/Tradewing_Sequence-Consulting_Make-Your-Membership-Into-An-Offer-They-Cant-Refuse__feature-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/02/Tradewing_Sequence-Consulting_Make-Your-Membership-Into-An-Offer-They-Cant-Refuse__feature-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/02/Tradewing_Sequence-Consulting_Make-Your-Membership-Into-An-Offer-They-Cant-Refuse__feature-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2025/02/Tradewing_Sequence-Consulting_Make-Your-Membership-Into-An-Offer-They-Cant-Refuse__feature-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2025/02/Tradewing_Sequence-Consulting_Make-Your-Membership-Into-An-Offer-They-Cant-Refuse__feature-390x390.jpg 390w, https://sequenceconsulting.com/wp-content/uploads/2025/02/Tradewing_Sequence-Consulting_Make-Your-Membership-Into-An-Offer-They-Cant-Refuse__feature-460x460.jpg 460w, https://sequenceconsulting.com/wp-content/uploads/2025/02/Tradewing_Sequence-Consulting_Make-Your-Membership-Into-An-Offer-They-Cant-Refuse__feature-554x554.jpg 554w" sizes="100vw" title="Make Your Membership Into An Offer They Can’t Refuse​ | association leadership best practices"></a>Author: Lomesh Shah When it comes to growing your association’s membership base, the first thing you should consider is your offerings. After all, members join your association for benefits, and if you’re experiencing slowed growth, chances are that either your offerings aren’t up to par or you’re not communicating them well.&#160; When marketing your association, &#8230; <p class="link-more"><a href="https://sequenceconsulting.com/make-membership-offer-cant-refuse/" class="more-link">Continue reading<span class="screen-reader-text"> "Make Your Membership Into An Offer They Can’t Refuse​"</span></a></p>]]></description>
  1146. <content:encoded><![CDATA[<a href="https://sequenceconsulting.com/make-membership-offer-cant-refuse/" title="Make Your Membership Into An Offer They Can’t Refuse​" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/02/Tradewing_Sequence-Consulting_Make-Your-Membership-Into-An-Offer-They-Cant-Refuse__feature-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="Make Your Membership Into An Offer They Can’t Refuse​ | association leadership best practices" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/02/Tradewing_Sequence-Consulting_Make-Your-Membership-Into-An-Offer-They-Cant-Refuse__feature-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/02/Tradewing_Sequence-Consulting_Make-Your-Membership-Into-An-Offer-They-Cant-Refuse__feature-700x700.jpg 700w, https://sequenceconsulting.com/wp-content/uploads/2025/02/Tradewing_Sequence-Consulting_Make-Your-Membership-Into-An-Offer-They-Cant-Refuse__feature-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/02/Tradewing_Sequence-Consulting_Make-Your-Membership-Into-An-Offer-They-Cant-Refuse__feature-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/02/Tradewing_Sequence-Consulting_Make-Your-Membership-Into-An-Offer-They-Cant-Refuse__feature-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/02/Tradewing_Sequence-Consulting_Make-Your-Membership-Into-An-Offer-They-Cant-Refuse__feature-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/02/Tradewing_Sequence-Consulting_Make-Your-Membership-Into-An-Offer-They-Cant-Refuse__feature-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/02/Tradewing_Sequence-Consulting_Make-Your-Membership-Into-An-Offer-They-Cant-Refuse__feature-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2025/02/Tradewing_Sequence-Consulting_Make-Your-Membership-Into-An-Offer-They-Cant-Refuse__feature-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2025/02/Tradewing_Sequence-Consulting_Make-Your-Membership-Into-An-Offer-They-Cant-Refuse__feature-390x390.jpg 390w, https://sequenceconsulting.com/wp-content/uploads/2025/02/Tradewing_Sequence-Consulting_Make-Your-Membership-Into-An-Offer-They-Cant-Refuse__feature-460x460.jpg 460w, https://sequenceconsulting.com/wp-content/uploads/2025/02/Tradewing_Sequence-Consulting_Make-Your-Membership-Into-An-Offer-They-Cant-Refuse__feature-554x554.jpg 554w" sizes="100vw" title="Make Your Membership Into An Offer They Can’t Refuse​ | association leadership best practices"></a> <div data-elementor-type="wp-post" data-elementor-id="9179" class="elementor elementor-9179" data-elementor-post-type="post">
  1147. <div class="elementor-element elementor-element-60fe9ac e-flex e-con-boxed e-con e-parent" data-id="60fe9ac" data-element_type="container">
  1148. <div class="e-con-inner">
  1149. <div class="elementor-element elementor-element-b1c1f38 elementor-widget elementor-widget-text-editor" data-id="b1c1f38" data-element_type="widget" data-widget_type="text-editor.default">
  1150. <div class="elementor-widget-container">
  1151. <p style="text-align: right;">Author: Lomesh Shah</p> </div>
  1152. </div>
  1153. <div class="elementor-element elementor-element-b640cfe elementor-widget elementor-widget-text-editor" data-id="b640cfe" data-element_type="widget" data-widget_type="text-editor.default">
  1154. <div class="elementor-widget-container">
  1155. <p>When it comes to <a style="text-align: var(--text-align); background-color: #ffffff;" href="https://sequenceconsulting.com/association-membership-model/">growing your association’s membership base</a><span style="color: var( --e-global-color-primary ); font-family: Assistant, sans-serif; font-size: 20px; text-align: var(--text-align);">, the first thing you should consider is your offerings. After all, members join your association for benefits, and if you’re experiencing slowed growth, chances are that either your offerings aren’t up to par or you’re not communicating them well.&nbsp;</span>
  1156. </p><p><span style="font-weight: 400;">When marketing your association, you need a rock-solid </span><b>membership value proposition</b><span style="font-weight: 400;">, which essentially explains why someone should join your association. You might promote your unbeatable </span><a href="https://blog.tradewing.com/blog/member-engagement-platform" target="_blank" rel="noopener"><span style="font-weight: 400;">member engagement activities</span></a><span style="font-weight: 400;">, cutting-edge course offerings, or vibrant community full of networking opportunities.&nbsp;</span></p>
  1157. <p><span style="font-weight: 400;">To craft a membership offer your association’s audience won’t be able to refuse, explore these top four recommendations for improving benefits and creating a compelling value proposition. </span></p> </div>
  1158. </div>
  1159. <div class="elementor-element elementor-element-efc09c8 elementor-widget elementor-widget-heading" data-id="efc09c8" data-element_type="widget" data-widget_type="heading.default">
  1160. <div class="elementor-widget-container">
  1161. <h2 class="elementor-heading-title elementor-size-default">1. Add Member Value, Don't Discount Dues</h2> </div>
  1162. </div>
  1163. <div class="elementor-element elementor-element-873f34a elementor-widget elementor-widget-text-editor" data-id="873f34a" data-element_type="widget" data-widget_type="text-editor.default">
  1164. <div class="elementor-widget-container">
  1165. <p><span style="font-weight: 400;">In a classic supply vs. demand model, the answer to lower demand is to decrease prices. However, lowering your dues rate might be a mistake. After all, if members aren’t finding much value in your offerings when they cost $100, there’s no guarantee they will suddenly become interested in them when they cost $50. By going down this path, associations often end up sacrificing significant revenue with little to show for membership growth.</span></p><p><span style="font-weight: 400;">Of course, this doesn’t mean you shouldn’t reconsider your pricing model to </span><a href="https://sequenceconsulting.com/member-engagement-and-retention/"><span style="font-weight: 400;">engage and retain members</span></a><span style="font-weight: 400;">. When it comes to adjusting your membership fees, consider these strategies:</span></p><ul><li aria-level="1"><b>Offer discounts to specific audience segments.</b><span style="font-weight: 400;"> A more innovative approach is to lower dues for specific segments like students and young professionals who may be more cost-sensitive. This strategy helps fill your association with potential future members who will eventually pay full dues. </span></li></ul><ul><li aria-level="1"><b>Experiment with an open-door membership model.</b><span style="font-weight: 400;"> Create a free membership tier with an open-door model. This approach gives free members access to limited benefits so they can see what your association has to offer, and you can entice them to upgrade by promoting gated opportunities. </span></li></ul><ul><li aria-level="1"><b>Provide new member specials. </b><span style="font-weight: 400;">Get new members in the door with special offers and discounts. For example, you could offer a discounted rate for the first year of membership or provide new members with exclusive savings, such as discount codes for courses or ticketed events. </span></li></ul><p><span style="font-weight: 400;">Remember that lowering costs alone doesn’t automatically make your membership more valuable in the eyes of potential members. To attract members, you need to offer a compelling membership value proposition. </span></p><p><span style="font-weight: 400;">If you use any of these pricing strategies, leverage your </span><a href="https://recharity.ca/association-management-software/" target="_blank" rel="noopener"><span style="font-weight: 400;">association’s membership software</span></a><span style="font-weight: 400;"> to monitor affected members’ behavior. For instance, you might notice members who take advantage of new member specials leave your association when their discounts expire, signaling a need for stronger long-term benefits. </span></p> </div>
  1166. </div>
  1167. <div class="elementor-element elementor-element-93e78a5 elementor-widget elementor-widget-heading" data-id="93e78a5" data-element_type="widget" data-widget_type="heading.default">
  1168. <div class="elementor-widget-container">
  1169. <h2 class="elementor-heading-title elementor-size-default">2. Bundling Benefits Builds Member Value
  1170. </h2> </div>
  1171. </div>
  1172. <div class="elementor-element elementor-element-0dc305b elementor-widget elementor-widget-text-editor" data-id="0dc305b" data-element_type="widget" data-widget_type="text-editor.default">
  1173. <div class="elementor-widget-container">
  1174. <p><span style="font-weight: 400;">Increasing awareness of benefits is crucial; otherwise, they hold no value for members. Lack of awareness of benefits often comes from two scenarios</span></p><ul><li aria-level="1"><b>Benefits are not articulated well. </b><span style="font-weight: 400;">If members are unclear what they are purchasing when they buy a membership, they will likely not be able to tap into their benefits. </span></li></ul><ul><li aria-level="1"><b>Benefits are confusing. </b><span style="font-weight: 400;">Sometimes, associations offer so many benefits that members have trouble understanding what their membership level provides, figuring out how to access benefits, and knowing what is valuable to engage with. </span></li></ul><p><span style="font-weight: 400;">If the second scenario sounds like your association, one solution might be to bundle benefits together into organized membership tiers rather than individual sales offerings. This not only makes high-value opportunities more enticing and accessible but also allows for the removal of outdated benefits that clutter communication with members.</span></p><p><span style="font-weight: 400;">Reframing the concept of “products” to encompass all the ways the organization serves its members opens up opportunities to highlight the value proposition of membership and why potential members should be interested. </span></p><p><span style="font-weight: 400;">This approach also allows you to highlight the value of offerings you might not be able to sell directly. For instance, you might promote access to your </span><a href="https://blog.tradewing.com/blog/community-engagement-platforms" target="_blank" rel="noopener"><span style="font-weight: 400;">membership network through your community engagement platform</span></a><span style="font-weight: 400;"> as a base-level benefit. </span></p> </div>
  1175. </div>
  1176. <div class="elementor-element elementor-element-da19ff7 elementor-widget elementor-widget-heading" data-id="da19ff7" data-element_type="widget" data-widget_type="heading.default">
  1177. <div class="elementor-widget-container">
  1178. <h2 class="elementor-heading-title elementor-size-default">3. Make Member Value Crystal Clear</h2> </div>
  1179. </div>
  1180. <div class="elementor-element elementor-element-0122476 elementor-widget elementor-widget-text-editor" data-id="0122476" data-element_type="widget" data-widget_type="text-editor.default">
  1181. <div class="elementor-widget-container">
  1182. <p><span style="font-weight: 400;">Ensuring that membership benefits are well-defined is essential for retaining members. Prospective and existing members can only fully appreciate and take advantage of the value you offer if they are clearly aware of what they receive through their membership. </span></p><p><span style="font-weight: 400;">Many organizations that offer membership encounter a challenge in renewing first-year members. </span><a href="https://blog.tradewing.com/blog/member-engagement" target="_blank" rel="noopener"><span style="font-weight: 400;">Tradewing’s guide to member engagement</span></a><span style="font-weight: 400;"> suggests providing new members with a welcome kit that introduces them to your association and teaches them how to leverage their benefits. A few items you might include in this kit include the following:</span></p> </div>
  1183. </div>
  1184. <div class="elementor-element elementor-element-fda2b59 elementor-widget elementor-widget-image" data-id="fda2b59" data-element_type="widget" data-widget_type="image.default">
  1185. <div class="elementor-widget-container">
  1186. <img loading="lazy" decoding="async" width="525" height="322" src="https://sequenceconsulting.com/wp-content/uploads/2025/02/Tradewing_Sequence-Consulting_Make-Your-Membership-Into-An-Offer-They-Cant-Refuse__new-member-welcome-kit-1024x628.png" class="attachment-large size-large wp-image-9182" alt="Alt text: A selection of items in a membership welcome kit, written out below" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/02/Tradewing_Sequence-Consulting_Make-Your-Membership-Into-An-Offer-They-Cant-Refuse__new-member-welcome-kit-1024x628.png 1024w, https://sequenceconsulting.com/wp-content/uploads/2025/02/Tradewing_Sequence-Consulting_Make-Your-Membership-Into-An-Offer-They-Cant-Refuse__new-member-welcome-kit-300x184.png 300w, https://sequenceconsulting.com/wp-content/uploads/2025/02/Tradewing_Sequence-Consulting_Make-Your-Membership-Into-An-Offer-They-Cant-Refuse__new-member-welcome-kit-768x471.png 768w, https://sequenceconsulting.com/wp-content/uploads/2025/02/Tradewing_Sequence-Consulting_Make-Your-Membership-Into-An-Offer-They-Cant-Refuse__new-member-welcome-kit.png 1240w" sizes="100vw" title="Make Your Membership Into An Offer They Can’t Refuse​ | association leadership best practices"> </div>
  1187. </div>
  1188. <div class="elementor-element elementor-element-b8e5c7a elementor-widget elementor-widget-text-editor" data-id="b8e5c7a" data-element_type="widget" data-widget_type="text-editor.default">
  1189. <div class="elementor-widget-container">
  1190. <ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Welcome letter</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Lanyard and member ID card</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Branded merchandise</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Event calendar </span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Association handbook</span></li></ul><p> </p><p><span style="font-weight: 400;">While your events and association guidelines may change over time, providing initial physical copies can prompt greater initial engagement from new members. Be sure these items also include directions for accessing future benefits. For instance, you might add a QR code for your online event calendar to your printed copy. </span></p> </div>
  1191. </div>
  1192. <div class="elementor-element elementor-element-32b00d8 elementor-widget elementor-widget-heading" data-id="32b00d8" data-element_type="widget" data-widget_type="heading.default">
  1193. <div class="elementor-widget-container">
  1194. <h2 class="elementor-heading-title elementor-size-default">4. Offer a Grace Period
  1195. </h2> </div>
  1196. </div>
  1197. <div class="elementor-element elementor-element-9675649 elementor-widget elementor-widget-text-editor" data-id="9675649" data-element_type="widget" data-widget_type="text-editor.default">
  1198. <div class="elementor-widget-container">
  1199. <p><span style="font-weight: 400;">Members will often decide if your association’s benefits are truly worth it when it’s </span><a href="https://sequenceconsulting.com/member-renewal-best-practices/"><span style="font-weight: 400;">time to renew</span></a><span style="font-weight: 400;">. Ensure they have plenty of time to thoroughly weigh your offerings by providing a renewal grace period. Additionally, grace periods provide a few other benefits, such as:</span></p><p> </p><ul><li aria-level="1"><b>Time to clear up renewal issues. </b><span style="font-weight: 400;">By providing grace periods, you allow members to rectify any oversights in renewing their membership while still having access to all the benefits and perks associated with their membership. </span></li></ul><ul><li aria-level="1"><b>Multiple chances to renew. </b><span style="font-weight: 400;">Members often lapse because they simply forget to renew. As </span><a href="https://www.fundraisingletters.org/membership-renewal-letters/" target="_blank" rel="noopener"><span style="font-weight: 400;">Fundraising Letters’ selection of membership renewal letter templates</span></a><span style="font-weight: 400;"> explains, it’s highly possible for busy members to miss your email telling them their renewal period is coming up. With an extended grace period, you have multiple opportunities to check in and ensure members don’t lapse due to poor communication.</span></li></ul><ul><li aria-level="1"><b>Opportunity for last-minute offerings.</b><span style="font-weight: 400;"> Keep an eye on members reaching the end of their grace period, and consider reaching out with special offerings to continue with your association. For example, you might provide them with free membership for the first month of their next year. </span></li></ul><p> </p><p><span style="font-weight: 400;">The length of your grace period depends on your association’s membership model and offerings. Some associations might offer just a couple of weeks, while others might provide multiple months before cutting off benefits.</span></p><p> </p> </div>
  1200. </div>
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  1202. <div class="elementor-widget-container">
  1203. <h2 class="elementor-heading-title elementor-size-default">Conclusion: A Membership Value Proposition They Can't Refuse</h2> </div>
  1204. </div>
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  1207. <p><span style="font-weight: 400;">In conclusion, consider the possibility of a </span><a href="https://sequenceconsulting.com/member-value-proposition/"><span style="font-weight: 400;">membership value proposition</span></a><span style="font-weight: 400;"> that professionals can’t refuse. With the potential to restructure your current model and create an irresistible offer, your association can capture members’ attention and loyalty. Take advantage of this chance to provide a value proposition that stands out and keeps your community engaged.</span></p> </div>
  1208. </div>
  1209. </div>
  1210. </div>
  1211. </div>
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  1217. <item>
  1218. <title>4 Tips for Personalizing Member Engagement Opportunities</title>
  1219. <link>https://sequenceconsulting.com/personalize-member-engagement-strategies/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=personalize-member-engagement-strategies</link>
  1221. <dc:creator><![CDATA[Chris Vaughan, Ph.D.]]></dc:creator>
  1222. <pubDate>Tue, 14 Jan 2025 17:55:38 +0000</pubDate>
  1223. <category><![CDATA[Member Engagement]]></category>
  1224. <guid isPermaLink="false">https://sequenceconsulting.com/?p=8972</guid>
  1225.  
  1226. <description><![CDATA[<a href="https://sequenceconsulting.com/personalize-member-engagement-strategies/" title="4 Tips for Personalizing Member Engagement Opportunities" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/01/Fionta_Sequence-Consulting_4-Tips-for-Personalizing-Member-Engagement-Opportunities_feature-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="4 Tips for Personalizing Member Engagement Opportunities | association leadership best practices" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/01/Fionta_Sequence-Consulting_4-Tips-for-Personalizing-Member-Engagement-Opportunities_feature-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/01/Fionta_Sequence-Consulting_4-Tips-for-Personalizing-Member-Engagement-Opportunities_feature-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/01/Fionta_Sequence-Consulting_4-Tips-for-Personalizing-Member-Engagement-Opportunities_feature-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/01/Fionta_Sequence-Consulting_4-Tips-for-Personalizing-Member-Engagement-Opportunities_feature-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/01/Fionta_Sequence-Consulting_4-Tips-for-Personalizing-Member-Engagement-Opportunities_feature-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/01/Fionta_Sequence-Consulting_4-Tips-for-Personalizing-Member-Engagement-Opportunities_feature-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/01/Fionta_Sequence-Consulting_4-Tips-for-Personalizing-Member-Engagement-Opportunities_feature-200x200.jpg 200w" sizes="100vw" title="4 Tips for Personalizing Member Engagement Opportunities | association leadership best practices"></a>By: Karin Tracy Simple member engagement strategies such as sending monthly email newsletters and promoting an annual conference still have their place in association management practices. However, to compete with peer organizations, brands, and other digital distractions, associations must take a personalized approach.   Personalizing the communications, engagement opportunities, and benefits your association offers its &#8230; <p class="link-more"><a href="https://sequenceconsulting.com/personalize-member-engagement-strategies/" class="more-link">Continue reading<span class="screen-reader-text"> "4 Tips for Personalizing Member Engagement Opportunities"</span></a></p>]]></description>
  1227. <content:encoded><![CDATA[<a href="https://sequenceconsulting.com/personalize-member-engagement-strategies/" title="4 Tips for Personalizing Member Engagement Opportunities" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/01/Fionta_Sequence-Consulting_4-Tips-for-Personalizing-Member-Engagement-Opportunities_feature-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="4 Tips for Personalizing Member Engagement Opportunities | association leadership best practices" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/01/Fionta_Sequence-Consulting_4-Tips-for-Personalizing-Member-Engagement-Opportunities_feature-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/01/Fionta_Sequence-Consulting_4-Tips-for-Personalizing-Member-Engagement-Opportunities_feature-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/01/Fionta_Sequence-Consulting_4-Tips-for-Personalizing-Member-Engagement-Opportunities_feature-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/01/Fionta_Sequence-Consulting_4-Tips-for-Personalizing-Member-Engagement-Opportunities_feature-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/01/Fionta_Sequence-Consulting_4-Tips-for-Personalizing-Member-Engagement-Opportunities_feature-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/01/Fionta_Sequence-Consulting_4-Tips-for-Personalizing-Member-Engagement-Opportunities_feature-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/01/Fionta_Sequence-Consulting_4-Tips-for-Personalizing-Member-Engagement-Opportunities_feature-200x200.jpg 200w" sizes="100vw" title="4 Tips for Personalizing Member Engagement Opportunities | association leadership best practices"></a> <div data-elementor-type="wp-post" data-elementor-id="8972" class="elementor elementor-8972" data-elementor-post-type="post">
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  1231. <div class="elementor-widget-container">
  1232. <p style="text-align: right;">By: Karin Tracy</p> </div>
  1233. </div>
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  1236. <p><span style="font-weight: 400;">Simple member engagement strategies such as sending monthly email newsletters and promoting an annual conference still have their place in association management practices. However, to compete with peer organizations, brands, and other digital distractions, associations must take a personalized approach.</span></p><p> </p><p><span style="font-weight: 400;">Personalizing the communications, engagement opportunities, and benefits your association offers its members can enhance </span><a href="https://sequenceconsulting.com/member-engagement-and-retention/"><span style="font-weight: 400;">engagement and retention</span></a><span style="font-weight: 400;">. Members will feel understood, and their perceived value of your offerings will grow. </span></p><p> </p><p><span style="font-weight: 400;">Providing personalized experiences on a large scale can be challenging. We’ll explore four strategies for doing so, starting with using the right technology.</span></p> </div>
  1237. </div>
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  1239. <div class="elementor-widget-container">
  1240. <h2 class="elementor-heading-title elementor-size-default">1. Use robust, specialized technology.</h2> </div>
  1241. </div>
  1242. <div class="elementor-element elementor-element-3e8cfc0 elementor-widget elementor-widget-text-editor" data-id="3e8cfc0" data-element_type="widget" data-widget_type="text-editor.default">
  1243. <div class="elementor-widget-container">
  1244. <p><span style="font-weight: 400;">Effective personalization starts with good—or clean, accurate, and up-to-date—data. To achieve this at scale, your association needs technology to organize and analyze vast amounts of member data.</span></p><p> </p><p><span style="font-weight: 400;">The following solutions and tools will help you better understand member data and roll out personalized engagement opportunities:</span></p><p> </p><ul><li style="font-weight: 400;" aria-level="1"><b>Association management software (AMS): </b><span style="font-weight: 400;">Your AMS primarily oversees everyday operations, plans events, and deploys communications. Implement an AMS offering predictive analytics and AI-driven insights to identify patterns in member engagement data and execute engagement opportunities.</span></li><li style="font-weight: 400;" aria-level="1"><b>Constituent relationship management (CRM) system: </b><span style="font-weight: 400;">CRMs store and organize data about your members, such as demographics, engagement history, and membership status. Use this data to segment members based on custom criteria and share targeted messaging that appeals to the members in that group. For instance, create a segment of members searching for jobs and share job board updates and invitations to networking events.</span></li><li style="font-weight: 400;" aria-level="1"><b>Automation:</b><span style="font-weight: 400;"> Your AMS or integrated </span><a href="https://fionta.com/insights/marketing-cloud-vs-marketing-cloud-account-engagement/" target="_blank" rel="noopener"><span style="font-weight: 400;">marketing solutions</span></a><span style="font-weight: 400;"> may include automation features, which initiate tasks triggered by a certain action (e.g., a member renews their membership and receives a thank-you email). Use these features to automate repetitive tasks like sharing membership renewal reminders, processing payments, and managing event registrations. Automation ensures communications are consistent and timely, keeping members engaged in your programs.</span></li><li style="font-weight: 400;" aria-level="1"><b>Artificial intelligence (AI): </b><a href="https://sequenceconsulting.com/ai-in-association-management/"><span style="font-weight: 400;">AI has many use cases in association management</span></a><span style="font-weight: 400;">, from personalizing communications to predicting behaviors to drafting content. For instance, associations might use AI to predict which upcoming events a member would be interested in based on historical engagement data. Additionally, AI-powered chatbots are on the rise, providing instant, personalized responses to member queries at any time. </span></li></ul><p> </p><p><span style="font-weight: 400;">If your association chooses to use AI, keep ethical considerations in mind. AI solutions can generate inaccurate, biased, or misleading information, so vetting AI-generated content is crucial. </span></p><p> </p><p><span style="font-weight: 400;">Additionally, it’s best to establish human touchpoints and guardrails in automated processes involving AI. This can prevent misleading information or bias from slipping through the cracks and ensure communications with members don’t feel robotic or canned. In other words, you’ll maintain a human touch.</span></p> </div>
  1245. </div>
  1246. <div class="elementor-element elementor-element-faaecef elementor-widget elementor-widget-heading" data-id="faaecef" data-element_type="widget" data-widget_type="heading.default">
  1247. <div class="elementor-widget-container">
  1248. <h2 class="elementor-heading-title elementor-size-default">2. Work with experts. </h2> </div>
  1249. </div>
  1250. <div class="elementor-element elementor-element-1ffae39 elementor-widget elementor-widget-text-editor" data-id="1ffae39" data-element_type="widget" data-widget_type="text-editor.default">
  1251. <div class="elementor-widget-container">
  1252. <p><span style="font-weight: 400;">Personalization proves difficult—especially for mid-sized and large associations with multiple chapters—from both technical and strategic perspectives. In this case, your association should </span><a href="https://sequenceconsulting.com/consulting-relationships/"><span style="font-weight: 400;">work with specialized consultants</span></a><span style="font-weight: 400;"> who can help plan your long-term strategies. </span></p><p> </p><p><span style="font-weight: 400;">A consultant provides their experience and expertise to help associations grow. Typically, these experts conduct member research, develop innovative strategies backed by data insights, and help associations effectively communicate their value. They’ll also bring an outside perspective and knowledge of industry best practices that can help you enhance your operations.</span></p><p> </p><p><span style="font-weight: 400;">Because technology plays such an integral role in personalizing communications and experiences, you may also need help from a </span><a href="https://fionta.com/insights/how-to-select-a-salesforce-partner/" target="_blank" rel="noopener"><span style="font-weight: 400;">technology consultant</span></a><span style="font-weight: 400;">. These experts assist with implementation, updates, and routine maintenance. Depending on your needs, they can also provide ongoing support for your tech strategy, helping you customize your software to ensure your association gets the most out of the technology.</span></p> </div>
  1253. </div>
  1254. <div class="elementor-element elementor-element-c8a432a elementor-widget elementor-widget-heading" data-id="c8a432a" data-element_type="widget" data-widget_type="heading.default">
  1255. <div class="elementor-widget-container">
  1256. <h2 class="elementor-heading-title elementor-size-default">3. Consider members’ lifecycle stage</h2> </div>
  1257. </div>
  1258. <div class="elementor-element elementor-element-fce8a3f elementor-widget elementor-widget-text-editor" data-id="fce8a3f" data-element_type="widget" data-widget_type="text-editor.default">
  1259. <div class="elementor-widget-container">
  1260. <p><span style="font-weight: 400;">As </span><a href="https://fonteva.com/association-member-engagement/" target="_blank" rel="noopener"><span style="font-weight: 400;">Fonteva’s guide to member engagement</span></a><span style="font-weight: 400;"> explains, the typical association member lifecycle comprises five phases: awareness, recruitment, engagement, renewal, and reinstatement. Engagement opportunities should be tailored to the member’s place in this lifecycle, whether they are:</span></p><p> </p><ul><li style="font-weight: 400;" aria-level="1"><b>New members:</b><span style="font-weight: 400;"> These are first-time, newly recruited members. Promote engagement opportunities </span><a href="https://ecardwidget.com/welcome-new-members/" target="_blank" rel="noopener"><span style="font-weight: 400;">to welcome new members</span></a><span style="font-weight: 400;"> and educate them on association offerings, such as a welcome email series or onboarding webinar.</span></li><li style="font-weight: 400;" aria-level="1"><b>Tenured members: </b><span style="font-weight: 400;">These are long-term members who have renewed at least once. Recommend ways to engage more deeply, such as participating in advanced continuing education courses, creating member-generated content, or serving in a leadership role.</span></li><li style="font-weight: 400;" aria-level="1"><b>Members at risk of lapsing:</b><span style="font-weight: 400;"> These members are approaching their renewal date and have shown signs that they may not renew their membership (e.g., not attending meetings or interacting with content for a prolonged period). Engage them by providing a customized value proposition that aligns with their goals and interests, offering additional tailored benefits, or offering discounts.</span></li></ul><p> </p><p><span style="font-weight: 400;">Your association should also track each </span><a href="https://sequenceconsulting.com/member-renewal-best-practices/"><span style="font-weight: 400;">member’s renewal date</span></a><span style="font-weight: 400;"> and launch engaging, relevant communications that remind them of the value your association provides, no matter where they fall in their lifecycle. </span></p><p> </p><p><span style="font-weight: 400;">For example, provide a calendar of upcoming events, educational courses, webinars, or other engagement opportunities they won’t want to miss. Clearly convey the added value they enjoy from being members and promote benefits that directly correspond with member needs and priorities. Clarify which offerings distinguish your association from its competitors and how this benefits members (e.g., you’re able to attract well-known figures in your industry to speak at conferences).</span></p> </div>
  1261. </div>
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  1263. <div class="elementor-widget-container">
  1264. <h2 class="elementor-heading-title elementor-size-default">4. Frequently request feedback.
  1265. </h2> </div>
  1266. </div>
  1267. <div class="elementor-element elementor-element-10ecc5b elementor-widget elementor-widget-text-editor" data-id="10ecc5b" data-element_type="widget" data-widget_type="text-editor.default">
  1268. <div class="elementor-widget-container">
  1269. <p><span style="font-weight: 400;">Regularly share forms to request feedback on the quality of the engagement opportunities, the recommendations you provide, whether opportunities meet members’ expectations, and how well they align with members’ current needs. Not only will this reveal gaps or areas for improvement, but you can also gain direct insight into members’ interests and priorities.</span></p><p> </p><p><span style="font-weight: 400;">Pose questions like:</span></p><p> </p><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">How relevant do you find the content and communications you receive from us?</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">How satisfied are you with the personalized recommendations or offers you’ve received from us?</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Do you feel our communications and recommendations are tailored to your needs or preferences? Why or why not?</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Which engagement opportunities have you participated in? How would you rate those experiences?</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Do you feel the association provides enough personalized interaction to keep you interested and engaged?</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">What additional communications or initiatives would further enhance your experience?</span></li></ul><p> </p><p><span style="font-weight: 400;">Make sure to include questions related to accessibility. As </span><a href="https://fionta.com/insights/digital-accessibility-for-associations/" target="_blank" rel="noopener"><span style="font-weight: 400;">Fíonta explains</span></a><span style="font-weight: 400;">, digital accessibility must be an integral part of your association’s operations—in other words, you should consider accessibility from the first step of planning any new engagement opportunity. However, there may be unique opportunities to optimize for your members that they highlight via surveys.</span></p><p> </p><p><span style="font-weight: 400;">Start by asking whether the experiences were accessible to each member, if they encountered barriers when accessing content or experiences, and if they were able to access content on various devices.</span></p> </div>
  1270. </div>
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  1272. <div class="elementor-widget-container">
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  1275. </span>
  1276. </div>
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  1280. <div class="elementor-widget-container">
  1281. <p><span style="font-weight: 400;">In an increasingly digital and hyper-personalized world, take advantage of what you know about members to provide the most enriching, valuable, and educational experiences possible. Personalized engagement opportunities keep members interested in the events, programs, and other offerings your association provides, helping them see the inherent value in their membership and boosting retention. </span></p> </div>
  1282. </div>
  1283. </div>
  1284. </div>
  1285. </div>
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  1291. <item>
  1292. <title>Optimizing The Member Experience on Your Association Website</title>
  1293. <link>https://sequenceconsulting.com/optimize-member-experience-on-association-website/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=optimize-member-experience-on-association-website</link>
  1295. <dc:creator><![CDATA[Chris Vaughan, Ph.D.]]></dc:creator>
  1296. <pubDate>Tue, 14 Jan 2025 17:46:04 +0000</pubDate>
  1297. <category><![CDATA[Member Engagement]]></category>
  1298. <guid isPermaLink="false">https://sequenceconsulting.com/?p=8963</guid>
  1299.  
  1300. <description><![CDATA[<a href="https://sequenceconsulting.com/optimize-member-experience-on-association-website/" title="Optimizing The Member Experience on Your Association Website" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/01/Cornershop-Creative-Sequence-Optimizing-The-Member-Experience-on-Your-Association-Website_feature-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="Optimizing The Member Experience on Your Association Website | association leadership best practices" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/01/Cornershop-Creative-Sequence-Optimizing-The-Member-Experience-on-Your-Association-Website_feature-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/01/Cornershop-Creative-Sequence-Optimizing-The-Member-Experience-on-Your-Association-Website_feature-700x700.jpg 700w, https://sequenceconsulting.com/wp-content/uploads/2025/01/Cornershop-Creative-Sequence-Optimizing-The-Member-Experience-on-Your-Association-Website_feature-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/01/Cornershop-Creative-Sequence-Optimizing-The-Member-Experience-on-Your-Association-Website_feature-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/01/Cornershop-Creative-Sequence-Optimizing-The-Member-Experience-on-Your-Association-Website_feature-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/01/Cornershop-Creative-Sequence-Optimizing-The-Member-Experience-on-Your-Association-Website_feature-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/01/Cornershop-Creative-Sequence-Optimizing-The-Member-Experience-on-Your-Association-Website_feature-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/01/Cornershop-Creative-Sequence-Optimizing-The-Member-Experience-on-Your-Association-Website_feature-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2025/01/Cornershop-Creative-Sequence-Optimizing-The-Member-Experience-on-Your-Association-Website_feature-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2025/01/Cornershop-Creative-Sequence-Optimizing-The-Member-Experience-on-Your-Association-Website_feature-390x390.jpg 390w, https://sequenceconsulting.com/wp-content/uploads/2025/01/Cornershop-Creative-Sequence-Optimizing-The-Member-Experience-on-Your-Association-Website_feature-460x460.jpg 460w, https://sequenceconsulting.com/wp-content/uploads/2025/01/Cornershop-Creative-Sequence-Optimizing-The-Member-Experience-on-Your-Association-Website_feature-554x554.jpg 554w" sizes="100vw" title="Optimizing The Member Experience on Your Association Website | association leadership best practices"></a>By: Sarah Ferguson Imagine Trisha, a recent college graduate, joins your technical engineering association. She’s excited about the perks of membership, such as access to exclusive networking events, a mentorship program, and a job board.    However, once Trisha signs up for her membership, she notices that your association’s website is tricky to use. It’s &#8230; <p class="link-more"><a href="https://sequenceconsulting.com/optimize-member-experience-on-association-website/" class="more-link">Continue reading<span class="screen-reader-text"> "Optimizing The Member Experience on Your Association Website"</span></a></p>]]></description>
  1301. <content:encoded><![CDATA[<a href="https://sequenceconsulting.com/optimize-member-experience-on-association-website/" title="Optimizing The Member Experience on Your Association Website" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2025/01/Cornershop-Creative-Sequence-Optimizing-The-Member-Experience-on-Your-Association-Website_feature-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="Optimizing The Member Experience on Your Association Website | association leadership best practices" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2025/01/Cornershop-Creative-Sequence-Optimizing-The-Member-Experience-on-Your-Association-Website_feature-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2025/01/Cornershop-Creative-Sequence-Optimizing-The-Member-Experience-on-Your-Association-Website_feature-700x700.jpg 700w, https://sequenceconsulting.com/wp-content/uploads/2025/01/Cornershop-Creative-Sequence-Optimizing-The-Member-Experience-on-Your-Association-Website_feature-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2025/01/Cornershop-Creative-Sequence-Optimizing-The-Member-Experience-on-Your-Association-Website_feature-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2025/01/Cornershop-Creative-Sequence-Optimizing-The-Member-Experience-on-Your-Association-Website_feature-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2025/01/Cornershop-Creative-Sequence-Optimizing-The-Member-Experience-on-Your-Association-Website_feature-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2025/01/Cornershop-Creative-Sequence-Optimizing-The-Member-Experience-on-Your-Association-Website_feature-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2025/01/Cornershop-Creative-Sequence-Optimizing-The-Member-Experience-on-Your-Association-Website_feature-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2025/01/Cornershop-Creative-Sequence-Optimizing-The-Member-Experience-on-Your-Association-Website_feature-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2025/01/Cornershop-Creative-Sequence-Optimizing-The-Member-Experience-on-Your-Association-Website_feature-390x390.jpg 390w, https://sequenceconsulting.com/wp-content/uploads/2025/01/Cornershop-Creative-Sequence-Optimizing-The-Member-Experience-on-Your-Association-Website_feature-460x460.jpg 460w, https://sequenceconsulting.com/wp-content/uploads/2025/01/Cornershop-Creative-Sequence-Optimizing-The-Member-Experience-on-Your-Association-Website_feature-554x554.jpg 554w" sizes="100vw" title="Optimizing The Member Experience on Your Association Website | association leadership best practices"></a> <div data-elementor-type="wp-post" data-elementor-id="8963" class="elementor elementor-8963" data-elementor-post-type="post">
  1302. <div class="elementor-element elementor-element-d50855f e-flex e-con-boxed e-con e-parent" data-id="d50855f" data-element_type="container">
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  1306. <p style="text-align: right;">By: Sarah Ferguson</p> </div>
  1307. </div>
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  1310. <p><span style="font-weight: 400;">Imagine Trisha, a recent college graduate, joins your technical engineering association. She’s excited about the perks of membership, such as access to exclusive networking events, a mentorship program, and a job board. </span></p><p> </p><p><span style="font-weight: 400;">However, once Trisha signs up for her membership, she notices that your association’s website is tricky to use. It’s challenging to find the resources your organization promised to provide, and there is a lot of outdated information to wade through to discover details about upcoming events and opportunities. </span></p><p> </p><p><span style="font-weight: 400;">If you were in Trisha’s shoes, you would likely be unhappy with your decision to join the association and would probably not plan to </span><a href="https://sequenceconsulting.com/member-renewal-best-practices/"><span style="font-weight: 400;">renew your membership</span></a><span style="font-weight: 400;"> in the future—if you didn’t ask for your money back first! </span></p><p> </p><p><span style="font-weight: 400;">This hypothetical scenario illustrates an important truth for all associations operating in the modern age: </span><b>Your website is a critical tool that </b><b><i>must</i></b><b> meet your current and potential members’ expectations in order to keep your community healthy and experience long-term organizational success. </b></p><p> </p><p><span style="font-weight: 400;">Association industry experts anticipate</span> <a href="https://sequenceconsulting.com/association-industry-trends-2024/"><span style="font-weight: 400;">a bright future</span></a><span style="font-weight: 400;"> for associations in the new year—prepare for success now by improving the member experience on </span><a href="https://cornershopcreative.com/blog/best-nonprofit-websites/" target="_blank" rel="noopener"><span style="font-weight: 400;">your organization’s website</span></a><span style="font-weight: 400;">! Explore our top tips below.</span></p> </div>
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  1314. <h2 class="elementor-heading-title elementor-size-default">1. Prioritize user-friendly navigation. </h2> </div>
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  1318. <p><span style="font-weight: 400;">Begin by taking a critical look at your website’s navigation. It should be easy for website visitors to find the information they’re looking for, engage with your content, and take action. Here are some best practices to apply to ensure a seamless experience: </span></p><p> </p><ul><li aria-level="1"><b>Refine your navigation menu.</b><span style="font-weight: 400;"> Your top-level navigation menu should be simple, focusing on just a few main categories or pages. For most associations, these will be things like About Us, Member Resources, Donate, Events, Blog, and Contact Us. If you wish to feature other pages, you can nest them under these main categories using dropdown menus. Also, consider </span><a href="https://blog.hubspot.com/website/sticky-menu-wordpress" target="_blank" rel="noopener"><span style="font-weight: 400;">making your navigation menu sticky</span></a><span style="font-weight: 400;"> so it will stay visible at the top of the screen as visitors scroll down pages.</span></li></ul><p><b style="color: var( --e-global-color-primary ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); text-align: var(--text-align);">Add a search function. </b><span style="color: var( --e-global-color-primary ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); text-align: var(--text-align); font-weight: 400;">Sometimes, visitors will know exactly what information, resource, or tool they’re looking for when they land on your site. Prepare for these situations by incorporating a visible and easy-to-access search bar in your website header. You can further enhance the search experience by offering filter options or an autocomplete function. </span><b></b></p><p><b style="color: var( --e-global-color-primary ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); text-align: var(--text-align);">Place calls to action in prominent places across the site. </b><span style="color: var( --e-global-color-primary ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); text-align: var(--text-align); font-weight: 400;">Calls to action are simple, eye-catching phrases that encourage website visitors to do something. Usually, you’ll want to use calls to action on your website to guide visitors to your most important action pages, like your membership registration page or donation page. Write eye-catching phrases like “Become a member now” or “Donate to join the fight today” and ensure your calls to action stand out visually, like on a prominent, colorful button. Use a tool like </span><a style="font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); text-align: var(--text-align); background-color: #ffffff;" href="https://cornershopcreative.com/blog/google-analytics-for-nonprofits/" target="_blank" rel="noopener"><span style="font-weight: 400;">Google Analytics</span></a><span style="color: var( --e-global-color-primary ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); text-align: var(--text-align); font-weight: 400;"> to monitor traffic to your action pages and improve your CTA strategy.</span><b></b></p><p><b style="color: var( --e-global-color-primary ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); text-align: var(--text-align);">Organization on-page information logically. </b><span style="color: var( --e-global-color-primary ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); text-align: var(--text-align); font-weight: 400;">On the individual web page level, you should also ensure that information is organized logically. Use headings to organize your content, ensuring that different sections and subsections are marked with headers in sequentially descending order. (As a bonus, this is great for </span><a style="font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); text-align: var(--text-align); background-color: #ffffff;" href="https://moz.com/beginners-guide-to-seo" target="_blank" rel="noopener"><span style="font-weight: 400;">search engine optimization</span></a><span style="color: var( --e-global-color-primary ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); text-align: var(--text-align); font-weight: 400;">, as it helps search engines like Google understand your content more easily!) </span><b></b></p><p><b>Key Takeaway:</b><span style="font-weight: 400;"> Ensure it’s simple and easy for website visitors to find their way around your website and guide them toward your most important pages.</span><b> </b></p> </div>
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  1322. <h2 class="elementor-heading-title elementor-size-default">2. Set up a members portal. </h2> </div>
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  1326. <p><span style="font-weight: 400;">To stand out as </span><a href="https://sequenceconsulting.com/first-choice-member-value-proposition/"><span style="font-weight: 400;">a first-choice association</span></a><span style="font-weight: 400;"> in your field or industry, you need to </span><a href="https://nxunite.com/membership-benefits/" target="_blank" rel="noopener"><span style="font-weight: 400;">offer first-rate membership benefits</span></a><span style="font-weight: 400;">—access to industry resources, discounts, community, and more. While the specifics of your membership program will depend on your organization and what you know about your members’ needs, you can set the tone for a great membership experience by offering a members portal on your website. </span></p><p> </p><p><span style="font-weight: 400;">Membership portals provide members with a central hub of resources, information, and opportunities, as well as tools for managing membership. </span></p><p> </p><p><span style="font-weight: 400;">Follow these steps to implement a members portal on your site: </span></p><p><br /><b></b></p><ul><li aria-level="1"><b>Choose a reliable membership management platform. </b><span style="font-weight: 400;">A membership management platform integrates with your website and allows you to offer a members portal. When shopping for a membership platform, look for features like messaging, community forums, event registration and ticketing, the ability to create and share exclusive content, and volunteer management. </span></li></ul><p><b></b><br /><b></b></p><ul><li aria-level="1"><b>Customize your platform. </b><span style="font-weight: 400;">After you’ve implemented your chosen tool, customize it to match your organization’s brand. This will help members perceive your platform as reliable, trustworthy, and connected to your specific association. Once your members portal is up and running, members should be able to further customize their experience by configuring their dashboard to their liking or modifying notification preferences. </span></li></ul><p><b></b><br /><b></b></p><ul><li aria-level="1"><b>Design a user-friendly interface. </b><span style="font-weight: 400;">Your members portal should feature a well-organized dashboard and (like your website) be easy to navigate. Also, ensure the portal is mobile-optimized so members can easily access it from smartphones or tablets. </span></li></ul><p><b></b><br /><b></b></p><ul><li aria-level="1"><b>Implement security measures. </b><span style="font-weight: 400;">Keep your portal secure to maintain trust with your members. Add a CAPTCHA or email verification step to the membership registration process to prevent bot registrations. When members are prompted to make a password, require complex passwords that have a mixture of letters, numbers, and special characters. You can also offer two-factor authentication to further secure login and password information. </span></li></ul><p><b></b><br /><b></b></p><ul><li aria-level="1"><b>Set up community and communication features. </b><span style="font-weight: 400;">One of the best parts of joining an association is becoming part of a community. Ensure that members can message each other, participate in forums, and access member directories to expand their networks. </span></li></ul><p> </p><ul><li style="font-weight: 400;" aria-level="1"><b>Offer customer support.</b><span style="font-weight: 400;"> Members should have the support they need if they encounter issues using your members portal. Provide a help desk, knowledge base, or live chat to help troubleshoot technical issues and answer membership-related questions. Also provide your team’s contact information should issues or questions require more than these resources can provide.   </span></li></ul><p> </p><p><b>Key Takeaway:</b><span style="font-weight: 400;"> A members portal can be the central online hub of your members’ experience with your organization. Brand the portal to your organization and cater the features to your members’ core needs. </span></p> </div>
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  1330. <h2 class="elementor-heading-title elementor-size-default">3. Provide useful resources and important information.</h2> </div>
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  1334. <p><span style="font-weight: 400;">Knowledge is power, and one of the biggest benefits of being an association member is having access to useful resources and important information that can help you take your career to the next level, take action for a cause you love, and more. </span></p><p><span style="font-weight: 400;">Note that you’ll want to keep some resources public and others exclusive to members only. You may also find it useful to share some resources or parts of resources with all website visitors to “tease” what your organization has to offer and encourage more people to sign up for a membership. </span></p><p><span style="font-weight: 400;">Here are some resources or types of information you may want to consider including on your website: </span></p><ul><li aria-level="1"><b>Searchable member directory. </b><span style="font-weight: 400;">Directories allow members to get to know other people in your association and connect with them. Ensure you revisit your directory regularly to ensure that all entries stay current. </span></li></ul><ul><li aria-level="1"><b>Educational materials. </b><span style="font-weight: 400;">You likely have eBooks, whitepapers, case studies, research reports, and industry insights that association members will find useful. Store these in a resource library and ensure they’re in easy-to-access formats, like downloadable PDFs. </span></li></ul><ul><li aria-level="1"><b>Webinars and other recorded content. </b><span style="font-weight: 400;">Webinars, conference sessions, and workshops are also effective ways for your association members to learn. Consider providing access to past event recordings.</span></li></ul><ul><li aria-level="1"><b>Events calendar. </b><span style="font-weight: 400;">Offer an up-to-date events calendar that shows events, socials, conferences, webinars, and volunteer opportunities. Provide an easy-to-use registration tool so interested individuals can quickly sign up and secure their spot. </span></li></ul><ul><li aria-level="1"><b>Details on certification and training programs offered. </b><span style="font-weight: 400;">If your association offers professional development opportunities, provide information on time, location, cost, and eligibility. </span></li></ul><ul><li aria-level="1"><b>Job board. </b><span style="font-weight: 400;">Job boards or career centers where you feature open positions in your industry or field can be extremely helpful to job seekers in your community. Allow trustworthy organizations to share job openings, but ensure your team vets them before posting them to your community. </span></li></ul><ul><li aria-level="1"><b>Membership information. </b><span style="font-weight: 400;">Provide comprehensive information on </span><a href="https://sequenceconsulting.com/upgrade-association-membership-model/"><span style="font-weight: 400;">your membership program</span></a><span style="font-weight: 400;"> and the different tiers and benefits you offer. This will empower members (and non-members) to make educated decisions about joining your organization and at what level.</span></li></ul><ul><li aria-level="1"><b>Petition and letter templates. </b><span style="font-weight: 400;">If your association does any advocacy work, you’ll want to set members up to help you take action. Provide pre-written letters, access to petitions, and social media post templates. </span></li></ul><ul><li aria-level="1"><b>Fundraising tools. </b><span style="font-weight: 400;">According to </span><a href="https://cornershopcreative.com/blog/digital-fundraising/" target="_blank" rel="noopener"><span style="font-weight: 400;">Cornershop Creative’s digital fundraising guide</span></a><span style="font-weight: 400;">, peer-to-peer (P2P) fundraisers and crowdfunding campaigns can effectively raise money for your organization. Equip members with customizable fundraising pages for P2P efforts or links to crowdfunding sites. </span></li></ul><ul><li aria-level="1"><a href="https://doublethedonation.com/nonprofit-annual-report/" target="_blank" rel="noopener"><b>Annual reports</b></a><b> and impact information. </b><span style="font-weight: 400;">Keep your website visitors in the loop about how things are going for your organization. Provide access to your most recent annual reports, financial statements, and impact information to promote transparency and honesty with everyone who interacts with your association. </span></li></ul><ul><li style="font-weight: 400;" aria-level="1"><b>Blog posts. </b><span style="font-weight: 400;">Share organizational updates, special announcements, and educational information on your blog. Regularly posting on your blog can help signal to all website visitors that your site is active and up to date.  </span></li></ul><p><b>Key Takeaway: </b><span style="font-weight: 400;">Whatever resources and information you choose to share on your website, make sure to take the time to decide what will be available to everyone and what will only be available to members. </span></p><p> </p> </div>
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  1346. <p><span style="font-weight: 400;">Your association’s website is a powerful tool for promoting your organization, connecting members, and encouraging action. Follow the tips above to ensure an excellent member experience on your site. As you do, you’ll retain more members and pave the way for a long and successful future as an association!</span></p> </div>
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  1356. <item>
  1357. <title>How to Refine Your Association’s Long-Term Strategy</title>
  1358. <link>https://sequenceconsulting.com/association-long-term-strategy/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=association-long-term-strategy</link>
  1360. <dc:creator><![CDATA[Chris Vaughan, Ph.D.]]></dc:creator>
  1361. <pubDate>Tue, 26 Nov 2024 19:00:37 +0000</pubDate>
  1362. <category><![CDATA[Association Strategy]]></category>
  1363. <guid isPermaLink="false">https://sequenceconsulting.com/?p=8286</guid>
  1364.  
  1365. <description><![CDATA[<a href="https://sequenceconsulting.com/association-long-term-strategy/" title="How to Refine Your Association’s Long-Term Strategy" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2024/11/Picture1-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="How to Refine Your Association’s Long-Term Strategy | association leadership best practices" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2024/11/Picture1-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2024/11/Picture1-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2024/11/Picture1-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2024/11/Picture1-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2024/11/Picture1-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2024/11/Picture1-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2024/11/Picture1-200x200.jpg 200w" sizes="100vw" title="How to Refine Your Association’s Long-Term Strategy | association leadership best practices"></a>Craft your association’s future with a strategic plan that drives growth, member engagement, and lasting impact. Discover key steps and expert insights.]]></description>
  1366. <content:encoded><![CDATA[<a href="https://sequenceconsulting.com/association-long-term-strategy/" title="How to Refine Your Association’s Long-Term Strategy" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2024/11/Picture1-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="How to Refine Your Association’s Long-Term Strategy | association leadership best practices" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2024/11/Picture1-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2024/11/Picture1-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2024/11/Picture1-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2024/11/Picture1-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2024/11/Picture1-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2024/11/Picture1-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2024/11/Picture1-200x200.jpg 200w" sizes="100vw" title="How to Refine Your Association’s Long-Term Strategy | association leadership best practices"></a> <div data-elementor-type="wp-post" data-elementor-id="8286" class="elementor elementor-8286" data-elementor-post-type="post">
  1367. <div class="elementor-element elementor-element-95127bf e-flex e-con-boxed e-con e-parent" data-id="95127bf" data-element_type="container">
  1368. <div class="e-con-inner">
  1369. <div class="elementor-element elementor-element-d914804 elementor-widget elementor-widget-text-editor" data-id="d914804" data-element_type="widget" data-widget_type="text-editor.default">
  1370. <div class="elementor-widget-container">
  1371. <p style="text-align: right;">Written by: <a href="https://docs.google.com/document/d/11AYW0Nh_ZsqzRdpD1fSXaaBUbCZc5NVBC-w9JmkQFaM/edit?tab=t.0" target="_blank" rel="noopener">Erin Lemons</a></p> </div>
  1372. </div>
  1373. <div class="elementor-element elementor-element-28a7f6c elementor-widget elementor-widget-text-editor" data-id="28a7f6c" data-element_type="widget" data-widget_type="text-editor.default">
  1374. <div class="elementor-widget-container">
  1375. <p>Do you have a five- or ten-year plan for your career? What about milestones you want to achieve in your personal life? If so, these plans likely influence your decisions and help you make consistent progress toward your goals.</p>
  1376. <p>Your association is no different.<b> To innovate, grow, and offer more <a href="https://sequenceconsulting.com/member-value-proposition/">value to your members</a>, you <i>must </i>make a comprehensive plan for the future.</b></p>
  1377. <p>We’ll cover the core elements of a successful long-term strategy and walk through top tips to boost your <a href="https://fonteva.com/association-member-engagement/" target="_blank" rel="noopener">association’s member engagement</a>, keep you motivated, and empower you to achieve your goals.</p> </div>
  1378. </div>
  1379. <div class="elementor-element elementor-element-280f9dc elementor-widget elementor-widget-heading" data-id="280f9dc" data-element_type="widget" data-widget_type="heading.default">
  1380. <div class="elementor-widget-container">
  1381. <h6 class="elementor-heading-title elementor-size-default">Write It Down</h6> </div>
  1382. </div>
  1383. <div class="elementor-element elementor-element-aa185eb elementor-widget elementor-widget-text-editor" data-id="aa185eb" data-element_type="widget" data-widget_type="text-editor.default">
  1384. <div class="elementor-widget-container">
  1385. <p>Writing out your association’s goals and plans for the future is key. While they don’t have to be set in stone, a written record serves as a fixed reference point you can look back at. Plus, it will get your staff members on the same page to coordinate your efforts.</p><p>In this written plan, make sure to document your:</p><p>● Mission and vision statements, which explain the purpose of your association, your broad goals, and vision for the future of your organization and its members. This is a good time to revisit or refine these elements if needed.<br />● Detailed growth and retention plans that lay out specific, measurable goals for acquisition, <a href="https://sequenceconsulting.com/member-renewal-best-practices/">renewal</a>, and retention rates. For example, perhaps you want to grow your membership by 50% in the next two years and maintain retention at 75% or more.<br />● Revenue and income diversification goals that detail specific profit margin targets, projected or desired growth, and income streams you must support or add. Maybe you want to start selling branded merchandise within the next year and sell a combined total of 200 shirts, coffee mugs, and notebooks.<br />● Existing or expected technology integrations that improve staff efficiency, member experiences, etc.<br />● New or ongoing initiatives, including current or future commitments to diversity, equity, and inclusion (DEI), sustainability pledges, and partnerships with nonprofits.</p><p>Identifying and tracking success metrics is crucial—this is how you’ll measure whether you achieve your goals. For this reason, <a href="https://protechassociates.com/association-answers/association-management-software/" target="_blank" rel="noopener">Protech’s guide to association management technology</a> recommends choosing software that centralizes and secures all important member information and touchpoints on one platform. This makes it simple to organize, analyze, and report data.<br />Seek out an expert.</p> </div>
  1386. </div>
  1387. <div class="elementor-element elementor-element-5ce7b04 elementor-widget elementor-widget-heading" data-id="5ce7b04" data-element_type="widget" data-widget_type="heading.default">
  1388. <div class="elementor-widget-container">
  1389. <h6 class="elementor-heading-title elementor-size-default">Seek Out An Expert</h6> </div>
  1390. </div>
  1391. <div class="elementor-element elementor-element-88a02ac elementor-widget elementor-widget-text-editor" data-id="88a02ac" data-element_type="widget" data-widget_type="text-editor.default">
  1392. <div class="elementor-widget-container">
  1393. <p><span style="font-weight: 400;">As you create or refresh your long-term strategy, consider working with a consultant like <a href="http://sequenceconsulting.com">Sequence Consulting</a>, who specializes in this area. While consultants may be necessary for enterprise-level associations or those with very complex needs, any organization can benefit from this form of support. </span></p><p><span style="font-weight: 400;">A </span><a href="https://sequenceconsulting.com/successful-consulting-relationships/"><span style="font-weight: 400;">relationship with a consultant</span></a><span style="font-weight: 400;"> will improve outcomes for your association by:</span></p><ul><li style="font-weight: 400;" aria-level="1"><b>Lending extensive expertise and experience: </b><span style="font-weight: 400;">Most consultants have worked with associations of various sizes and industries and experienced many of the common challenges associations face. This depth of experience gives them the ability to strategize and address problems in ways your internal team may not be able to.</span></li><li style="font-weight: 400;" aria-level="1"><b>Offering new perspectives: </b><span style="font-weight: 400;">Because your team works for the association daily, you don’t have a truly objective perspective of the organization. Consultants bring an outside vantage point to your association, identifying challenges and opportunities your team might miss otherwise.</span></li><li style="font-weight: 400;" aria-level="1"><b>Providing additional time and resources: </b><span style="font-weight: 400;">Your staff might not have time to dedicate to long-term goals and planning. Consultants can provide the focused work and expertise needed to strengthen your strategy. With this approach, you don’t have to ask for more from a staff member who is already stretched thin.</span></li><li style="font-weight: 400;" aria-level="1"><b>Keeping strategies up-to-date: </b><span style="font-weight: 400;">Part of a consultant’s job is staying educated on the latest trends and developments in your industry </span><i><span style="font-weight: 400;">and</span></i><span style="font-weight: 400;"> association management in general. They’ll be able to share these kinds of insights to help your operations align with best practices, keeping your association modern and relevant.</span></li></ul><p><span style="font-weight: 400;">Consultants can leverage what they know about your association and its goals to help you form a clear, sustainable, long-term vision, all without adding more responsibilities to your staff members’ plates.</span></p> </div>
  1394. </div>
  1395. <div class="elementor-element elementor-element-454c944 elementor-widget elementor-widget-heading" data-id="454c944" data-element_type="widget" data-widget_type="heading.default">
  1396. <div class="elementor-widget-container">
  1397. <h6 class="elementor-heading-title elementor-size-default">Reevaluate Your Technology</h6> </div>
  1398. </div>
  1399. </div>
  1400. </div>
  1401. <div class="elementor-element elementor-element-d3587fa e-flex e-con-boxed e-con e-parent" data-id="d3587fa" data-element_type="container">
  1402. <div class="e-con-inner">
  1403. <div class="elementor-element elementor-element-66b7b07 elementor-widget elementor-widget-text-editor" data-id="66b7b07" data-element_type="widget" data-widget_type="text-editor.default">
  1404. <div class="elementor-widget-container">
  1405. <p>Using technology that is outdated or that your association has outgrown could be holding your association back.</p><p>As you plan for the future, review your <a href="https://protechassociates.com/association-answers/ams-vs-crm/" target="_blank" rel="noopener">association management software (AMS)</a> to ensure it is:</p><p>CRM-based, meaning that it is built on a robust, secure CRM that will collect and organize all relevant association data.<br />Compatible with other tools, such as third-party apps or software solutions your association already uses—incompatibility results in siloed, fragmented data.<br />Comprehensive, offering all of the features and capabilities your association needs to manage its daily operations.<br />Scalable, ensuring it doesn’t have restrictive caps on the number of members or staff accounts you can have.</p><p>Review any other tools your association uses, including learning management systems (LMS), event management tools, marketing technology, content management systems (CMS), and reporting tools. Eliminate any tools or subscriptions you aren’t using to save money.</p><p>This is also a great time to remedy <a href="https://www.gartner.com/en/infrastructure-and-it-operations-leaders/topics/technical-debt" target="_blank" rel="noopener">technical debt</a>. Technical debt occurs when organizations take shortcuts or use workarounds to adapt or customize technology on a faster timeline. While these solutions may be functional, they often cause issues with software performance and scalability. Identify technical debt and plan for or apply stable, long-term solutions when possible.</p> </div>
  1406. </div>
  1407. <div class="elementor-element elementor-element-fc4c287 elementor-widget elementor-widget-heading" data-id="fc4c287" data-element_type="widget" data-widget_type="heading.default">
  1408. <div class="elementor-widget-container">
  1409. <h6 class="elementor-heading-title elementor-size-default">Make Room for Innovation</h6> </div>
  1410. </div>
  1411. <div class="elementor-element elementor-element-1944adf elementor-widget elementor-widget-text-editor" data-id="1944adf" data-element_type="widget" data-widget_type="text-editor.default">
  1412. <div class="elementor-widget-container">
  1413. <p>The future <em>will </em>hold scenarios, innovation, and new ideas you can’t predict now. For example, who would have thought just 10 years ago that <a href="https://sequenceconsulting.com/ai-in-association-management/">artificial </a><a href="https://sequenceconsulting.com/ai-in-association-management/">intelligence </a><a href="https://sequenceconsulting.com/ai-in-association-management/">(AI)</a> would be as advanced as it is today? To prepare for the unexpected, leave room for innovation—and possible setbacks—in your plan. In other words, ensure your long-term plan is flexible and adaptable rather than rigid.</p><p>One way to do this is by adapting an agile framework, a methodology used in software development to promote continuous development and iterative planning. You might incorporate shorter, cyclical planning cycles, regular strategy reviews, and frequent adaptations to your plan based on feedback and outcomes. For example, create a lean plan for using AI, implement the tools, gather feedback, and adapt your usage guidelines.</p> </div>
  1414. </div>
  1415. <div class="elementor-element elementor-element-712860e elementor-widget elementor-widget-heading" data-id="712860e" data-element_type="widget" data-widget_type="heading.default">
  1416. <div class="elementor-widget-container">
  1417. <h6 class="elementor-heading-title elementor-size-default">Prioritize the Ethical Use of AI</h6> </div>
  1418. </div>
  1419. <div class="elementor-element elementor-element-56cdedd elementor-widget elementor-widget-text-editor" data-id="56cdedd" data-element_type="widget" data-widget_type="text-editor.default">
  1420. <div class="elementor-widget-container">
  1421. <p>Generative AI is booming across many industries, including for-profit businesses, nonprofits, and both trade and professional associations. When using these powerful tools, keep ethics in mind to protect your organization and your members.</p><p> </p><p><a href="https://www.bwf.com/responsible-ai/" target="_blank" rel="noopener">BWF’s </a><a href="https://www.bwf.com/responsible-ai/" target="_blank" rel="noopener">guide </a><a href="https://www.bwf.com/responsible-ai/" target="_blank" rel="noopener">to responsible AI</a> recommends including these key guidelines in your ethical AI strategy:</p><p> </p><ul><li>Maintain data privacy and security.</li><li>Promote fairness and combat bias.</li><li>Obtain members’ consent for AI fundraising and other activities.</li><li>Provide transparency and clear explanations for your AI use.</li><li>Mitigate negative impacts on donor relationships.</li><li>Maintain human oversight.</li><li>Define clear accountability structures.</li><li>Train employees.</li><li>Conduct an AI readiness assessment with a consultant.</li></ul><p> </p><p>Applying these guidelines will help you keep member data and proprietary information secure, protect your reputation, and enhance trust in your organization during this evolving era of technology.</p><p>It’s easy to get bogged down by everyday tasks or small bumps in the road and lose sight of your long-term goals. However, a detailed plan will be a reliable roadmap for your association’s journey forward, keeping your focus fixed on larger goals that require more time and resources to complete. Using this roadmap, you’ll become a more prepared, innovative, and accomplished organization that is well-equipped to meet its members’ needs.</p> </div>
  1422. </div>
  1423. </div>
  1424. </div>
  1425. </div>
  1426. ]]></content:encoded>
  1430. </item>
  1431. <item>
  1432. <title>Associations Make It All Work &#8212; You Just Didn&#8217;t Know It</title>
  1433. <link>https://sequenceconsulting.com/associations-impact/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=associations-impact</link>
  1435. <dc:creator><![CDATA[Chris Vaughan, Ph.D.]]></dc:creator>
  1436. <pubDate>Fri, 27 Sep 2024 20:48:29 +0000</pubDate>
  1437. <category><![CDATA[Association Insights]]></category>
  1438. <guid isPermaLink="false">https://sequenceconsulting.com/?p=7076</guid>
  1439.  
  1440. <description><![CDATA[<a href="https://sequenceconsulting.com/associations-impact/" title="Associations Make It All Work &#8212; You Just Didn&#8217;t Know It" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="Associations impact" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-300x300.jpg 300w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-1024x1024.jpg 1024w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-768x768.jpg 768w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-1536x1536.jpg 1536w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-700x700.jpg 700w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-390x390.jpg 390w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-460x460.jpg 460w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-554x554.jpg 554w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact.jpg 2048w" sizes="100vw" title="Associations Make It All Work -- You Just Didn&#039;t Know It | association leadership best practices"></a>Discover the power of associations—the unsung heroes shaping our daily lives. See how their influence makes modern society possible.]]></description>
  1441. <content:encoded><![CDATA[<a href="https://sequenceconsulting.com/associations-impact/" title="Associations Make It All Work &#8212; You Just Didn&#8217;t Know It" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="Associations impact" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-300x300.jpg 300w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-1024x1024.jpg 1024w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-768x768.jpg 768w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-1536x1536.jpg 1536w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-700x700.jpg 700w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-390x390.jpg 390w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-460x460.jpg 460w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact-554x554.jpg 554w, https://sequenceconsulting.com/wp-content/uploads/2024/09/associations-impact.jpg 2048w" sizes="100vw" title="Associations Make It All Work -- You Just Didn&#039;t Know It | association leadership best practices"></a> <div data-elementor-type="wp-post" data-elementor-id="7076" class="elementor elementor-7076" data-elementor-post-type="post">
  1442. <section class="elementor-section elementor-top-section elementor-element elementor-element-325b7cf elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="325b7cf" data-element_type="section">
  1443. <div class="elementor-container elementor-column-gap-default">
  1444. <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89e5316" data-id="89e5316" data-element_type="column">
  1445. <div class="elementor-widget-wrap elementor-element-populated">
  1446. <div class="elementor-element elementor-element-efbe07b elementor-widget elementor-widget-heading" data-id="efbe07b" data-element_type="widget" data-widget_type="heading.default">
  1447. <div class="elementor-widget-container">
  1448. <h2 class="elementor-heading-title elementor-size-default">The Big Secret: Why Associations Matter</h2> </div>
  1449. </div>
  1450. <section class="elementor-section elementor-inner-section elementor-element elementor-element-e0b688b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e0b688b" data-element_type="section">
  1451. <div class="elementor-container elementor-column-gap-default">
  1452. <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-dfacabf" data-id="dfacabf" data-element_type="column">
  1453. <div class="elementor-widget-wrap elementor-element-populated">
  1454. <div class="elementor-element elementor-element-5d20fad elementor-widget elementor-widget-text-editor" data-id="5d20fad" data-element_type="widget" data-widget_type="text-editor.default">
  1455. <div class="elementor-widget-container">
  1456. <p>For more than twenty-three years, Sequence Consulting has dedicated itself to helping associations because, simply put, associations impact makes modern life possible. You might wonder why we focus exclusively on these organizations. Here’s the secret: by helping associations thrive, we’re making the world a better place.</p><p>Associations are the invisible engines powering nearly every aspect of society—from the technologies we use daily to the professionals safeguarding our health, wealth, and safety. Yet, their impact remains one of the world’s best-kept secrets.</p> </div>
  1457. </div>
  1458. </div>
  1459. </div>
  1460. </div>
  1461. </section>
  1462. <div class="elementor-element elementor-element-14875d5 elementor-widget elementor-widget-heading" data-id="14875d5" data-element_type="widget" data-widget_type="heading.default">
  1463. <div class="elementor-widget-container">
  1464. <h2 class="elementor-heading-title elementor-size-default">What is an Association? More Than You Think</h2> </div>
  1465. </div>
  1466. <div class="elementor-element elementor-element-e800267 elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="e800267" data-element_type="widget" data-widget_type="text-editor.default">
  1467. <div class="elementor-widget-container">
  1468. <p>So, what exactly is an association? At its core, it’s a nonprofit where thousands—or even hundreds of thousands—of people unite around a common cause. Whether they’re fighting diseases, advancing industries, or supporting professions, associations exist to drive progress and serve the public good. In the US alone, there are over 40,000 associations, touching every imaginable sector.</p><p>From pharmacists and realtors to horse owners and software engineers, associations shape the spaces they serve. Without them, industries would lack the collaboration and standards that make innovation possible. And yes, while some associations may seem niche—like those for pet sitters or gravestone studies—each plays a crucial role in elevating the areas they represent.</p><p>Our association clients serve millions of members around the world and touch the lives of nearly every person on the planet. Like oxygen, you may never notice, but you would if they were gone.</p> </div>
  1469. </div>
  1470. <div class="elementor-element elementor-element-3f3abb8 elementor-blockquote--skin-boxed elementor-blockquote--align-center elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote" data-id="3f3abb8" data-element_type="widget" data-widget_type="blockquote.default">
  1471. <div class="elementor-widget-container">
  1472. <blockquote class="elementor-blockquote">
  1473. <p class="elementor-blockquote__content">
  1474. Our association clients serve millions of members and touch the lives of nearly every person on the planet. Like oxygen, you may never notice them, but you would if they were gone. </p>
  1475. </blockquote>
  1476. </div>
  1477. </div>
  1478. <div class="elementor-element elementor-element-b233843 elementor-widget elementor-widget-heading" data-id="b233843" data-element_type="widget" data-widget_type="heading.default">
  1479. <div class="elementor-widget-container">
  1480. <h2 class="elementor-heading-title elementor-size-default">Associations Impact: The Unsung Heroes of Everyday Life</h2> </div>
  1481. </div>
  1482. <div class="elementor-element elementor-element-0f7d539 elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="0f7d539" data-element_type="widget" data-widget_type="text-editor.default">
  1483. <div class="elementor-widget-container">
  1484. <p>Think about the device you’re holding right now. The network it’s connected to, the electricity powering it, and the software running on it all exist thanks to standards set by volunteers in associations. These organizations ensure that technology works seamlessly and that cars, planes, and even household appliances are safe.</p><p>The ethical guidelines followed by your doctor, lawyer, or accountant? Published by associations. The certifications that keep your mechanic, realtor, or therapist up to date? Administered by associations. Nearly all the continuing education that sharpens professionals’ skills? Also driven by associations. Without these organizations, professions—and the standards they rely on—wouldn’t exist.</p><p>Associations don’t just touch the workplace; they bring scientific and academic breakthroughs to life. They publish research, share knowledge, and foster innovation. The American Chemical Society, for example, maintains SciFinder, a database of every known molecule, supporting the entire field of modern chemistry. Essential resources like that exist in medicine, psychology, and many other fields, all supported by nonprofit membership organizations. Associations impact is everywhere, often quietly unnoticed.</p> </div>
  1485. </div>
  1486. <div class="elementor-element elementor-element-a836a8e elementor-widget elementor-widget-heading" data-id="a836a8e" data-element_type="widget" data-widget_type="heading.default">
  1487. <div class="elementor-widget-container">
  1488. <h2 class="elementor-heading-title elementor-size-default">Bringing People Together: The Power of Associations</h2> </div>
  1489. </div>
  1490. <div class="elementor-element elementor-element-c8568c4 elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="c8568c4" data-element_type="widget" data-widget_type="text-editor.default">
  1491. <div class="elementor-widget-container">
  1492. <p>Associations aren’t just about standards and education—they’re about people. Every year, more than 50 million individuals come together at association conventions and events. These gatherings fuel the exchange of ideas, create business opportunities, and ignite innovation across every sector.</p><p>Beyond events, associations fund research, drive community service programs, and lobby governments for policies that benefit the public. Whether advancing scientific discovery or improving policies that impact everyday life, associations work behind the scenes to push society forward.</p> </div>
  1493. </div>
  1494. <div class="elementor-element elementor-element-313ae68 elementor-blockquote--skin-boxed elementor-blockquote--align-center elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote" data-id="313ae68" data-element_type="widget" data-widget_type="blockquote.default">
  1495. <div class="elementor-widget-container">
  1496. <blockquote class="elementor-blockquote">
  1497. <p class="elementor-blockquote__content">
  1498. Whether advancing scientific discovery or improving policies that impact everyday life, associations work behind the scenes to push society forward. </p>
  1499. </blockquote>
  1500. </div>
  1501. </div>
  1502. <div class="elementor-element elementor-element-9b8e99e elementor-widget elementor-widget-heading" data-id="9b8e99e" data-element_type="widget" data-widget_type="heading.default">
  1503. <div class="elementor-widget-container">
  1504. <h2 class="elementor-heading-title elementor-size-default">When We Realized Associations Change Everything</h2> </div>
  1505. </div>
  1506. <div class="elementor-element elementor-element-04c4abc elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="04c4abc" data-element_type="widget" data-widget_type="text-editor.default">
  1507. <div class="elementor-widget-container">
  1508. <p>Our first client was AARP, the largest association in the US represents millions of older Americans, advocating for their rights, providing critical resources, and helping them stay active and informed.</p>
  1509. <p>When we worked with AARP, we helped them rethink how to engage their diverse member base more effectively. From understanding the unique needs of aging populations to modernizing their member benefits, we saw firsthand how AARP’s mission to improve the lives of older adults creates real, positive change in society.</p>
  1510. <p>Watching AARP invest deeply in services to provide even more value to millions of people showed us the transformative power associations can have. They’re not just helping individuals—they’re helping entire generations.</p>
  1511. <p>That’s why we love what we do. Every day, we support associations as they tackle society’s biggest challenges. By helping them grow their membership and amplify their associations impact, we know our work is improving industries, communities, and people’s lives.</p> </div>
  1512. </div>
  1513. <div class="elementor-element elementor-element-73c3f8c elementor-widget elementor-widget-heading" data-id="73c3f8c" data-element_type="widget" data-widget_type="heading.default">
  1514. <div class="elementor-widget-container">
  1515. <h2 class="elementor-heading-title elementor-size-default">To Associate Is Human: It’s In Our DNA</h2> </div>
  1516. </div>
  1517. <div class="elementor-element elementor-element-54968c6 elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="54968c6" data-element_type="widget" data-widget_type="text-editor.default">
  1518. <div class="elementor-widget-container">
  1519. <p class="MsoNormal">To associate is human—it’s in our nature to collaborate, share, and work toward something bigger than ourselves. In the US, this legacy goes back to 1766, when the Medical Society of New Jersey was founded to improve healthcare—a mission it continues today.</p><p class="MsoNormal">At their best, associations represent who we aspire to be—working together selflessly to solve problems, push progress, and make the world better. According to ASAE’s 2023 Impact Study, associations contributed over $100 billion to the US economy, employing more than a million people and supporting countless industries, from healthcare and education to technology and public service.  </p><p class="MsoNormal">This commitment to service and innovation makes associations a vital, though often overlooked, part of modern life.</p> </div>
  1520. </div>
  1521. <div class="elementor-element elementor-element-0bc0676 elementor-blockquote--skin-boxed elementor-blockquote--align-center elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote" data-id="0bc0676" data-element_type="widget" data-widget_type="blockquote.default">
  1522. <div class="elementor-widget-container">
  1523. <blockquote class="elementor-blockquote">
  1524. <p class="elementor-blockquote__content">
  1525. At their best, associations represent who we aspire to be—working together selflessly to solve problems, push progress, and make the world better. </p>
  1526. </blockquote>
  1527. </div>
  1528. </div>
  1529. <section class="elementor-section elementor-inner-section elementor-element elementor-element-67c2a3a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="67c2a3a" data-element_type="section">
  1530. <div class="elementor-container elementor-column-gap-default">
  1531. <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-408bca2" data-id="408bca2" data-element_type="column">
  1532. <div class="elementor-widget-wrap elementor-element-populated">
  1533. <div class="elementor-element elementor-element-4a1bc48 elementor-widget elementor-widget-heading" data-id="4a1bc48" data-element_type="widget" data-widget_type="heading.default">
  1534. <div class="elementor-widget-container">
  1535. <h2 class="elementor-heading-title elementor-size-default">Associations Lead the Way: Your Work Makes the World Go Round</h2> </div>
  1536. </div>
  1537. <div class="elementor-element elementor-element-856127c elementor-widget elementor-widget-text-editor" data-id="856127c" data-element_type="widget" data-widget_type="text-editor.default">
  1538. <div class="elementor-widget-container">
  1539. <p class="article-editor-content__paragraph">In the end, as an association professional, you’re not just managing operations—you’re driving real impact. You’re the catalyst behind the standards, innovations, and connections that power entire industries. Whether you’re elevating member value, advocating for change, or fostering collaboration, your work is at the core of what makes progress possible.</p><p class="article-editor-content__paragraph">Don’t forget: your efforts are crucial. <span style="color: var( --e-global-color-primary );">Keep raising the bar. Associations like yours don’t just support the world—they make the world go round.</span></p> </div>
  1540. </div>
  1541. </div>
  1542. </div>
  1543. </div>
  1544. </section>
  1545. <div class="elementor-element elementor-element-b682249 elementor-widget elementor-widget-text-editor" data-id="b682249" data-element_type="widget" data-widget_type="text-editor.default">
  1546. <div class="elementor-widget-container">
  1547. <p>For more on Associations Impact, please <a href="https://sequenceconsulting.com/association-leadership-beat-corporations/">Forget Unicorns, Think Platypi: Why Associations Are Better Than Corporations </a>  and <a href="https://www.asaecenter.org/resources/articles/an_plus/2024/07-july/the-seven-habits-of-highly-effective-association-leaders" target="_blank" rel="noopener">The Seven Habits of Highly Effective Association Leaders</a>.</p> </div>
  1548. </div>
  1549. </div>
  1550. </div>
  1551. </div>
  1552. </section>
  1553. </div>
  1554. ]]></content:encoded>
  1558. </item>
  1559. <item>
  1560. <title>Build a Successful Consulting Partnership: Strategies for Client Success</title>
  1561. <link>https://sequenceconsulting.com/consulting-relationships/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=consulting-relationships</link>
  1563. <dc:creator><![CDATA[Chris Vaughan, Ph.D.]]></dc:creator>
  1564. <pubDate>Fri, 06 Sep 2024 20:05:12 +0000</pubDate>
  1565. <category><![CDATA[Association Insights]]></category>
  1566. <guid isPermaLink="false">https://sequenceconsulting.com/?p=6845</guid>
  1567.  
  1568. <description><![CDATA[<a href="https://sequenceconsulting.com/consulting-relationships/" title="Build a Successful Consulting Partnership: Strategies for Client Success" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2024/09/successful-consulting-relationship-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="successful consulting relationship" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2024/09/successful-consulting-relationship-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2024/09/successful-consulting-relationship-700x700.jpg 700w, https://sequenceconsulting.com/wp-content/uploads/2024/09/successful-consulting-relationship-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2024/09/successful-consulting-relationship-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2024/09/successful-consulting-relationship-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2024/09/successful-consulting-relationship-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2024/09/successful-consulting-relationship-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2024/09/successful-consulting-relationship-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2024/09/successful-consulting-relationship-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2024/09/successful-consulting-relationship-390x390.jpg 390w, https://sequenceconsulting.com/wp-content/uploads/2024/09/successful-consulting-relationship-460x460.jpg 460w, https://sequenceconsulting.com/wp-content/uploads/2024/09/successful-consulting-relationship-554x554.jpg 554w" sizes="100vw" title="Build a Successful Consulting Partnership: Strategies for Client Success | association leadership best practices"></a>Discover how to foster a successful consulting relationship with Sequence Consulting's expert tips on trust, collaboration, and effective communication.]]></description>
  1569. <content:encoded><![CDATA[<a href="https://sequenceconsulting.com/consulting-relationships/" title="Build a Successful Consulting Partnership: Strategies for Client Success" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2024/09/successful-consulting-relationship-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="successful consulting relationship" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2024/09/successful-consulting-relationship-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2024/09/successful-consulting-relationship-700x700.jpg 700w, https://sequenceconsulting.com/wp-content/uploads/2024/09/successful-consulting-relationship-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2024/09/successful-consulting-relationship-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2024/09/successful-consulting-relationship-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2024/09/successful-consulting-relationship-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2024/09/successful-consulting-relationship-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2024/09/successful-consulting-relationship-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2024/09/successful-consulting-relationship-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2024/09/successful-consulting-relationship-390x390.jpg 390w, https://sequenceconsulting.com/wp-content/uploads/2024/09/successful-consulting-relationship-460x460.jpg 460w, https://sequenceconsulting.com/wp-content/uploads/2024/09/successful-consulting-relationship-554x554.jpg 554w" sizes="100vw" title="Build a Successful Consulting Partnership: Strategies for Client Success | association leadership best practices"></a> <div data-elementor-type="wp-post" data-elementor-id="6845" class="elementor elementor-6845" data-elementor-post-type="post">
  1570. <section class="elementor-section elementor-top-section elementor-element elementor-element-325b7cf elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="325b7cf" data-element_type="section">
  1571. <div class="elementor-container elementor-column-gap-default">
  1572. <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89e5316" data-id="89e5316" data-element_type="column">
  1573. <div class="elementor-widget-wrap elementor-element-populated">
  1574. <div class="elementor-element elementor-element-bc408ca elementor-widget elementor-widget-text-editor" data-id="bc408ca" data-element_type="widget" data-widget_type="text-editor.default">
  1575. <div class="elementor-widget-container">
  1576. <p>We&#8217;ve all heard the saying, &#8220;Clients get the consulting they deserve.&#8221; At Sequence Consulting, we&#8217;ve seen firsthand how successful consulting relationships are built through trust, collaboration, and clear communication. In our 23 years of consulting, great clients inspire our best work by embodying these qualities. Let’s explore how you can create a successful consulting relationship to get the best results from your consultant.</p> </div>
  1577. </div>
  1578. <div class="elementor-element elementor-element-efbe07b elementor-widget elementor-widget-heading" data-id="efbe07b" data-element_type="widget" data-widget_type="heading.default">
  1579. <div class="elementor-widget-container">
  1580. <h2 class="elementor-heading-title elementor-size-default">A Client Success Story: How to Foster a Successful Consulting Relationship</h2> </div>
  1581. </div>
  1582. <section class="elementor-section elementor-inner-section elementor-element elementor-element-e0b688b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e0b688b" data-element_type="section">
  1583. <div class="elementor-container elementor-column-gap-default">
  1584. <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-dfacabf" data-id="dfacabf" data-element_type="column">
  1585. <div class="elementor-widget-wrap elementor-element-populated">
  1586. <div class="elementor-element elementor-element-5d20fad elementor-widget elementor-widget-text-editor" data-id="5d20fad" data-element_type="widget" data-widget_type="text-editor.default">
  1587. <div class="elementor-widget-container">
  1588. <p>A prominent industry association was facing declining membership and a loss of relevance in their field. Their CEO, recognizing the need for change, partnered with Sequence Consulting. What set this leader apart as a great client was their embodiment of the qualities that drive successful consulting relationships. They were open about the association&#8217;s challenges, sharing internal data and candidly discussing pain points. They fostered a collaborative environment, treating the consultants as true partners rather than just service providers.<br />This CEO also demonstrated that they had high expectations while remaining flexible and open to creative solutions. Their optimism and belief in the potential for change were contagious, inspiring the team to work towards a powerful shared vision. This leader&#8217;s active participation and embodiment of these qualities were instrumental in allowing us to do our best work and deliver the full potential of our engagement, resulting in a revitalized association and a model for a successful consulting relationships.</p> </div>
  1589. </div>
  1590. </div>
  1591. </div>
  1592. </div>
  1593. </section>
  1594. <div class="elementor-element elementor-element-3f3abb8 elementor-blockquote--skin-boxed elementor-blockquote--align-center elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote" data-id="3f3abb8" data-element_type="widget" data-widget_type="blockquote.default">
  1595. <div class="elementor-widget-container">
  1596. <blockquote class="elementor-blockquote">
  1597. <p class="elementor-blockquote__content">
  1598. Exceptional consulting isn't just about the consultant's expertise. It's about the partnership that happens when both sides are committed to excellent outcomes. </p>
  1599. </blockquote>
  1600. </div>
  1601. </div>
  1602. <div class="elementor-element elementor-element-14875d5 elementor-widget elementor-widget-heading" data-id="14875d5" data-element_type="widget" data-widget_type="heading.default">
  1603. <div class="elementor-widget-container">
  1604. <h2 class="elementor-heading-title elementor-size-default">10 Steps to Build a Successful Consulting Relationship
  1605. </h2> </div>
  1606. </div>
  1607. <div class="elementor-element elementor-element-2507710 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list" data-id="2507710" data-element_type="widget" data-widget_type="icon-list.default">
  1608. <div class="elementor-widget-container">
  1609. <ul class="elementor-icon-list-items">
  1610. <li class="elementor-icon-list-item">
  1611. <span class="elementor-icon-list-icon">
  1612. <i aria-hidden="true" class="fas fa-caret-right"></i> </span>
  1613. <span class="elementor-icon-list-text"><b>Be Open:</b> Transparency is the foundation of any successful consulting relationship. Be willing to listen to new ideas and embrace different perspectives.</span>
  1614. </li>
  1615. <li class="elementor-icon-list-item">
  1616. <span class="elementor-icon-list-icon">
  1617. <i aria-hidden="true" class="fas fa-caret-right"></i> </span>
  1618. <span class="elementor-icon-list-text"><b>Be Direct:</b> Your feedback is invaluable to us. Don't hold back – tell us what you like, don't like, and want to see changed.</span>
  1619. </li>
  1620. <li class="elementor-icon-list-item">
  1621. <span class="elementor-icon-list-icon">
  1622. <i aria-hidden="true" class="fas fa-caret-right"></i> </span>
  1623. <span class="elementor-icon-list-text"><b>Be Collaborative:</b> True collaboration is essential for creating a successful consulting relationship. When clients and consultants work closely, the results are always better.</span>
  1624. </li>
  1625. <li class="elementor-icon-list-item">
  1626. <span class="elementor-icon-list-icon">
  1627. <i aria-hidden="true" class="fas fa-caret-right"></i> </span>
  1628. <span class="elementor-icon-list-text"><b>Be (Gently) Demanding:</b> You're making a significant investment and deserve exceptional results. Set high expectations, but remember that the best solutions often emerge through flexibility and open communication.</span>
  1629. </li>
  1630. <li class="elementor-icon-list-item">
  1631. <span class="elementor-icon-list-icon">
  1632. <i aria-hidden="true" class="fas fa-caret-right"></i> </span>
  1633. <span class="elementor-icon-list-text"><b>Be a Champion:</b> While we're the experts on the problem, you're the expert on your organization. Help us navigate internal dynamics, rally support for the project, and bring the right people on board.</span>
  1634. </li>
  1635. <li class="elementor-icon-list-item">
  1636. <span class="elementor-icon-list-icon">
  1637. <i aria-hidden="true" class="fas fa-caret-right"></i> </span>
  1638. <span class="elementor-icon-list-text"><b>Be Reasonable:</b> We're always willing to go the extra mile, but remember that scope creep can derail a project. Let's work together to prioritize and focus on the most impactful efforts.</span>
  1639. </li>
  1640. <li class="elementor-icon-list-item">
  1641. <span class="elementor-icon-list-icon">
  1642. <i aria-hidden="true" class="fas fa-caret-right"></i> </span>
  1643. <span class="elementor-icon-list-text"><b>Be Responsive:</b> We know you're busy, but your timely responses keep the project moving forward. Your engagement sends a powerful message about the importance of this work.</span>
  1644. </li>
  1645. <li class="elementor-icon-list-item">
  1646. <span class="elementor-icon-list-icon">
  1647. <i aria-hidden="true" class="fas fa-caret-right"></i> </span>
  1648. <span class="elementor-icon-list-text"><b>Be Growth-Minded:</b> Embrace change. Be willing to experiment, learn, and evolve. Your commitment to growth will inspire us to push boundaries and deliver truly transformative solutions.</span>
  1649. </li>
  1650. <li class="elementor-icon-list-item">
  1651. <span class="elementor-icon-list-icon">
  1652. <i aria-hidden="true" class="fas fa-caret-right"></i> </span>
  1653. <span class="elementor-icon-list-text"><b> Appreciative:</b> We're passionate about delivering value and helping you succeed. Your positive feedback motivates us and helps us understand what makes you tick.</span>
  1654. </li>
  1655. <li class="elementor-icon-list-item">
  1656. <span class="elementor-icon-list-icon">
  1657. <i aria-hidden="true" class="fas fa-caret-right"></i> </span>
  1658. <span class="elementor-icon-list-text"><b>Be Optimistic:</b> You hired us because you believe in the power of change. Believe we can make change possible, and we'll work tirelessly to solve your toughest challenges.</span>
  1659. </li>
  1660. </ul>
  1661. </div>
  1662. </div>
  1663. <section class="elementor-section elementor-inner-section elementor-element elementor-element-67c2a3a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="67c2a3a" data-element_type="section">
  1664. <div class="elementor-container elementor-column-gap-default">
  1665. <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-408bca2" data-id="408bca2" data-element_type="column">
  1666. <div class="elementor-widget-wrap elementor-element-populated">
  1667. <div class="elementor-element elementor-element-4a1bc48 elementor-widget elementor-widget-heading" data-id="4a1bc48" data-element_type="widget" data-widget_type="heading.default">
  1668. <div class="elementor-widget-container">
  1669. <h2 class="elementor-heading-title elementor-size-default">Conclusion</h2> </div>
  1670. </div>
  1671. <div class="elementor-element elementor-element-856127c elementor-widget elementor-widget-text-editor" data-id="856127c" data-element_type="widget" data-widget_type="text-editor.default">
  1672. <div class="elementor-widget-container">
  1673. <p>Building a <strong>successful consulting relationship</strong> is about more than just completing a project—it’s about creating a lasting partnership that drives continuous improvement and success. At its core, this relationship is built on mutual trust, respect, and open communication. Trust allows your consultant to push boundaries, propose innovative solutions, and offer candid feedback, even when it’s difficult to hear. When clients provide this trust and give consultants the freedom to explore creative approaches, the potential for groundbreaking results increases. At the same time, a successful relationship requires the consultant to understand the client’s unique needs, culture, and challenges, treating the organization as more than just a series of deliverables. This mutual investment leads to a dynamic exchange of ideas, fostering an environment where solutions are not just implemented but fully embraced and sustained over time.</p><p>However, trust alone isn’t enough. A <strong>successful consulting relationship</strong> also thrives on collaboration and a commitment to shared growth. Clients who take an active role in the consulting process, offering timely feedback, navigating internal dynamics, and championing the project, see the greatest results. By staying engaged and growth-minded, you encourage your consultant to go the extra mile, ensuring that recommendations are tailored, practical, and impactful. Ultimately, the strongest consulting partnerships are those where both sides are invested in the long-term success of the project. As a client, you play a pivotal role in shaping this partnership. By embracing these qualities—openness, collaboration, trust, and a commitment to growth—you set the stage for transformative outcomes that can take your organization to new heights. Remember, a great consultant can unlock potential, but a <strong>successful consulting relationship</strong> will unleash it.</p> </div>
  1674. </div>
  1675. </div>
  1676. </div>
  1677. </div>
  1678. </section>
  1679. <div class="elementor-element elementor-element-b682249 elementor-widget elementor-widget-text-editor" data-id="b682249" data-element_type="widget" data-widget_type="text-editor.default">
  1680. <div class="elementor-widget-container">
  1681. <p>For more on successful client relationships please see Sequence Consulting&#8217;s <a class="app-aware-link " href="https://sequenceconsulting.com/strategies-to-grow-membership/" target="_self" data-test-app-aware-link="">Articles &amp; Research</a> page and <a href="https://www.davidafields.com/what-the-very-best-clients-do-consulting-firm-checklist/" target="_blank" rel="noopener">What the Very Best Clients Do</a> by David A. Fields.</p> </div>
  1682. </div>
  1683. </div>
  1684. </div>
  1685. </div>
  1686. </section>
  1687. </div>
  1688. ]]></content:encoded>
  1692. </item>
  1693. <item>
  1694. <title>And the Survey Says … Associations Are Thriving in 2024, with a Bright Future Ahead</title>
  1695. <link>https://sequenceconsulting.com/association-industry-trends/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=association-industry-trends</link>
  1697. <dc:creator><![CDATA[Chris Vaughan, Ph.D.]]></dc:creator>
  1698. <pubDate>Tue, 03 Sep 2024 21:59:47 +0000</pubDate>
  1699. <category><![CDATA[Association Trends]]></category>
  1700. <guid isPermaLink="false">https://sequenceconsulting.com/?p=6802</guid>
  1701.  
  1702. <description><![CDATA[<a href="https://sequenceconsulting.com/association-industry-trends/" title="And the Survey Says … Associations Are Thriving in 2024, with a Bright Future Ahead" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2024/09/Association Industry Trends-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="Association Industry Trends" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2024/09/Association%20Industry%20Trends-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2024/09/Association%20Industry%20Trends-700x700.jpg 700w, https://sequenceconsulting.com/wp-content/uploads/2024/09/Association%20Industry%20Trends-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2024/09/Association%20Industry%20Trends-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2024/09/Association%20Industry%20Trends-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2024/09/Association%20Industry%20Trends-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2024/09/Association%20Industry%20Trends-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2024/09/Association%20Industry%20Trends-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2024/09/Association%20Industry%20Trends-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2024/09/Association%20Industry%20Trends-390x390.jpg 390w, https://sequenceconsulting.com/wp-content/uploads/2024/09/Association%20Industry%20Trends-460x460.jpg 460w, https://sequenceconsulting.com/wp-content/uploads/2024/09/Association%20Industry%20Trends-554x554.jpg 554w" sizes="100vw" title="And the Survey Says … Associations Are Thriving in 2024, with a Bright Future Ahead | association leadership best practices"></a>Discover the evolving future of associations in 2024 and beyond, with a focus on growth, innovation, and member engagement. Association leaders are more confident, with financial gains and increasing membership driving progress. In-person events are back, providing networking opportunities and community-building experiences. Looking towards 2025, expect rapid growth, technological advancements, and a move towards hybrid event formats shaping the industry. Embrace change, stay ahead, and join the path to association success.]]></description>
  1703. <content:encoded><![CDATA[<a href="https://sequenceconsulting.com/association-industry-trends/" title="And the Survey Says … Associations Are Thriving in 2024, with a Bright Future Ahead" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2024/09/Association Industry Trends-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="Association Industry Trends" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2024/09/Association%20Industry%20Trends-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2024/09/Association%20Industry%20Trends-700x700.jpg 700w, https://sequenceconsulting.com/wp-content/uploads/2024/09/Association%20Industry%20Trends-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2024/09/Association%20Industry%20Trends-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2024/09/Association%20Industry%20Trends-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2024/09/Association%20Industry%20Trends-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2024/09/Association%20Industry%20Trends-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2024/09/Association%20Industry%20Trends-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2024/09/Association%20Industry%20Trends-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2024/09/Association%20Industry%20Trends-390x390.jpg 390w, https://sequenceconsulting.com/wp-content/uploads/2024/09/Association%20Industry%20Trends-460x460.jpg 460w, https://sequenceconsulting.com/wp-content/uploads/2024/09/Association%20Industry%20Trends-554x554.jpg 554w" sizes="100vw" title="And the Survey Says … Associations Are Thriving in 2024, with a Bright Future Ahead | association leadership best practices"></a> <div data-elementor-type="wp-post" data-elementor-id="6802" class="elementor elementor-6802" data-elementor-post-type="post">
  1704. <section class="elementor-section elementor-top-section elementor-element elementor-element-325b7cf elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="325b7cf" data-element_type="section">
  1705. <div class="elementor-container elementor-column-gap-default">
  1706. <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89e5316" data-id="89e5316" data-element_type="column">
  1707. <div class="elementor-widget-wrap elementor-element-populated">
  1708. <div class="elementor-element elementor-element-bc408ca elementor-widget elementor-widget-text-editor" data-id="bc408ca" data-element_type="widget" data-widget_type="text-editor.default">
  1709. <div class="elementor-widget-container">
  1710. <p>What does the future hold for associations in 2024 and beyond? Recent surveys paint a vibrant picture of growth driven by positive economic indicators and a renewed focus on member engagement. This article uncovers the key survey insights, offering a data-driven look at the trends and opportunities shaping association industry trends.</p> </div>
  1711. </div>
  1712. <div class="elementor-element elementor-element-efbe07b elementor-widget elementor-widget-heading" data-id="efbe07b" data-element_type="widget" data-widget_type="heading.default">
  1713. <div class="elementor-widget-container">
  1714. <h2 class="elementor-heading-title elementor-size-default">Turning the Tide: Association Executives Optimistic About Growth</h2> </div>
  1715. </div>
  1716. <section class="elementor-section elementor-inner-section elementor-element elementor-element-e0b688b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e0b688b" data-element_type="section">
  1717. <div class="elementor-container elementor-column-gap-default">
  1718. <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-dfacabf" data-id="dfacabf" data-element_type="column">
  1719. <div class="elementor-widget-wrap elementor-element-populated">
  1720. <div class="elementor-element elementor-element-5d20fad elementor-widget elementor-widget-text-editor" data-id="5d20fad" data-element_type="widget" data-widget_type="text-editor.default">
  1721. <div class="elementor-widget-container">
  1722. <p>Confidence among association executives is at an all-time high. A remarkable 67% now express optimism about their organizations&#8217; future growth and sustainability, up from 24% in 2023.<sup>1</sup> Notably, 70% of Millennials report feeling very or extremely confident,<sup>2</sup> a testament to the belief in the industry&#8217;s strategic direction and innovative initiatives</p> </div>
  1723. </div>
  1724. </div>
  1725. </div>
  1726. <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3ea45f6" data-id="3ea45f6" data-element_type="column">
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  1729. <div class="elementor-widget-container">
  1730. <img loading="lazy" decoding="async" width="525" height="363" src="https://sequenceconsulting.com/wp-content/uploads/2024/09/association-industry-trends-4-1024x708.png" class="attachment-large size-large wp-image-6816" alt="Association Industry Trends" srcset="https://sequenceconsulting.com/wp-content/uploads/2024/09/association-industry-trends-4-1024x708.png 1024w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-industry-trends-4-300x207.png 300w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-industry-trends-4-768x531.png 768w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-industry-trends-4.png 1273w" sizes="100vw" title="And the Survey Says … Associations Are Thriving in 2024, with a Bright Future Ahead | association leadership best practices"> </div>
  1731. </div>
  1732. </div>
  1733. </div>
  1734. </div>
  1735. </section>
  1736. <div class="elementor-element elementor-element-8dbc5b1 elementor-widget elementor-widget-spacer" data-id="8dbc5b1" data-element_type="widget" data-widget_type="spacer.default">
  1737. <div class="elementor-widget-container">
  1738. <div class="elementor-spacer">
  1739. <div class="elementor-spacer-inner"></div>
  1740. </div>
  1741. </div>
  1742. </div>
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  1744. <div class="elementor-widget-container">
  1745. <h2 class="elementor-heading-title elementor-size-default">A Year of Growth: Associations Poised for Financial Gains in 2024</h2> </div>
  1746. </div>
  1747. <section class="elementor-section elementor-inner-section elementor-element elementor-element-67c2a3a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="67c2a3a" data-element_type="section">
  1748. <div class="elementor-container elementor-column-gap-default">
  1749. <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0cd6c38" data-id="0cd6c38" data-element_type="column">
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  1751. <div class="elementor-element elementor-element-5309322 elementor-widget elementor-widget-image" data-id="5309322" data-element_type="widget" data-widget_type="image.default">
  1752. <div class="elementor-widget-container">
  1753. <img loading="lazy" decoding="async" width="525" height="363" src="https://sequenceconsulting.com/wp-content/uploads/2024/09/association-industry-trends-4-1024x708.png" class="attachment-large size-large wp-image-6816" alt="Association Industry Trends" srcset="https://sequenceconsulting.com/wp-content/uploads/2024/09/association-industry-trends-4-1024x708.png 1024w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-industry-trends-4-300x207.png 300w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-industry-trends-4-768x531.png 768w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-industry-trends-4.png 1273w" sizes="100vw" title="And the Survey Says … Associations Are Thriving in 2024, with a Bright Future Ahead | association leadership best practices"> </div>
  1754. </div>
  1755. </div>
  1756. </div>
  1757. <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2c7c66d" data-id="2c7c66d" data-element_type="column">
  1758. <div class="elementor-widget-wrap elementor-element-populated">
  1759. <div class="elementor-element elementor-element-5f521e9 elementor-widget elementor-widget-text-editor" data-id="5f521e9" data-element_type="widget" data-widget_type="text-editor.default">
  1760. <div class="elementor-widget-container">
  1761. <p>The financial forecast for associations in 2024 is decidedly optimistic. With anticipated membership, renewals, engagement, and overall revenue increases,¹ associations are poised for growth. Bolstering this confidence, 60% of associations are confident in reaching their revenue goals for the year.² This optimism is further reinforced by stable or growing marketing budgets, with over 40% of associations expecting their budgets for recruitment and engagement to either increase or hold steady.³</p><p><span style="color: var( --e-global-color-primary );">Even with inflationary pressures, 48% of associations anticipate only moderate increases in dues and non-dues prices.¹ This careful balance between budget management and financial optimism demonstrates thoughtful planning and strategic foresight within associations, paving the way for continued association industry trends for growth and stability.</span></p> </div>
  1762. </div>
  1763. </div>
  1764. </div>
  1765. </div>
  1766. </section>
  1767. <div class="elementor-element elementor-element-3f3abb8 elementor-blockquote--skin-boxed elementor-blockquote--align-center elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote" data-id="3f3abb8" data-element_type="widget" data-widget_type="blockquote.default">
  1768. <div class="elementor-widget-container">
  1769. <blockquote class="elementor-blockquote">
  1770. <p class="elementor-blockquote__content">
  1771. Confidence among association executives is at an all-time high, with 67% expressing optimism about their organizations' future growth and sustainability, up from 24% in 2023 </p>
  1772. </blockquote>
  1773. </div>
  1774. </div>
  1775. <div class="elementor-element elementor-element-6f0dbb1 elementor-widget elementor-widget-heading" data-id="6f0dbb1" data-element_type="widget" data-widget_type="heading.default">
  1776. <div class="elementor-widget-container">
  1777. <h2 class="elementor-heading-title elementor-size-default">Association Industry Trends: Surging Membership and Engagement</h2> </div>
  1778. </div>
  1779. <section class="elementor-section elementor-inner-section elementor-element elementor-element-cf88ae3 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="cf88ae3" data-element_type="section">
  1780. <div class="elementor-container elementor-column-gap-default">
  1781. <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-bff966e" data-id="bff966e" data-element_type="column">
  1782. <div class="elementor-widget-wrap elementor-element-populated">
  1783. <div class="elementor-element elementor-element-a5ce211 elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="a5ce211" data-element_type="widget" data-widget_type="text-editor.default">
  1784. <div class="elementor-widget-container">
  1785. <p>Membership growth is a vital sign of an association&#8217;s vitality, and the data for 2024 is nothing short of encouraging. A substantial 61% of associations anticipate an increase in net membership count, with 56% projecting growth in non-dues revenue and 53% expecting overall revenue to rise.¹</p><p> </p> </div>
  1786. </div>
  1787. </div>
  1788. </div>
  1789. <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-59b3c94" data-id="59b3c94" data-element_type="column">
  1790. <div class="elementor-widget-wrap elementor-element-populated">
  1791. <div class="elementor-element elementor-element-76a380b elementor-widget elementor-widget-image" data-id="76a380b" data-element_type="widget" data-widget_type="image.default">
  1792. <div class="elementor-widget-container">
  1793. <img loading="lazy" decoding="async" width="525" height="373" src="https://sequenceconsulting.com/wp-content/uploads/2024/09/association-industry-trends-3.png" class="attachment-large size-large wp-image-6817" alt="Association Industry Trends" srcset="https://sequenceconsulting.com/wp-content/uploads/2024/09/association-industry-trends-3.png 966w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-industry-trends-3-300x213.png 300w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-industry-trends-3-768x545.png 768w" sizes="100vw" title="And the Survey Says … Associations Are Thriving in 2024, with a Bright Future Ahead | association leadership best practices"> </div>
  1794. </div>
  1795. </div>
  1796. </div>
  1797. </div>
  1798. </section>
  1799. <section class="elementor-section elementor-inner-section elementor-element elementor-element-9c3979e elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="9c3979e" data-element_type="section">
  1800. <div class="elementor-container elementor-column-gap-default">
  1801. <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b324498" data-id="b324498" data-element_type="column">
  1802. <div class="elementor-widget-wrap elementor-element-populated">
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  1804. <div class="elementor-widget-container">
  1805. <img loading="lazy" decoding="async" width="525" height="417" src="https://sequenceconsulting.com/wp-content/uploads/2024/09/association-industry-trends-2.png" class="attachment-large size-large wp-image-6818" alt="Association Industry Trends" srcset="https://sequenceconsulting.com/wp-content/uploads/2024/09/association-industry-trends-2.png 940w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-industry-trends-2-300x238.png 300w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-industry-trends-2-768x610.png 768w" sizes="100vw" title="And the Survey Says … Associations Are Thriving in 2024, with a Bright Future Ahead | association leadership best practices"> </div>
  1806. </div>
  1807. </div>
  1808. </div>
  1809. <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7f8e565" data-id="7f8e565" data-element_type="column">
  1810. <div class="elementor-widget-wrap elementor-element-populated">
  1811. <div class="elementor-element elementor-element-b49361c elementor-widget elementor-widget-text-editor" data-id="b49361c" data-element_type="widget" data-widget_type="text-editor.default">
  1812. <div class="elementor-widget-container">
  1813. This positive momentum is further supported by the fact that 49% of associations have already seen membership increases, primarily driven by new member acquisitions.³ Moreover, 54% of associations have observed heightened member engagement,¹ and 45% have improved retention rates compared to 31% last year.³ These figures collectively underscore  associations industry trends of attracting new members and fostering stronger connections and loyalty, paving the way for sustained growth. </div>
  1814. </div>
  1815. </div>
  1816. </div>
  1817. </div>
  1818. </section>
  1819. <div class="elementor-element elementor-element-b334f94 elementor-blockquote--skin-boxed elementor-blockquote--align-center elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote" data-id="b334f94" data-element_type="widget" data-widget_type="blockquote.default">
  1820. <div class="elementor-widget-container">
  1821. <blockquote class="elementor-blockquote">
  1822. <p class="elementor-blockquote__content">
  1823. A substantial 61% of associations anticipate an increase in net membership count, signaling a vibrant future ahead </p>
  1824. </blockquote>
  1825. </div>
  1826. </div>
  1827. <div class="elementor-element elementor-element-3097e31 elementor-widget elementor-widget-heading" data-id="3097e31" data-element_type="widget" data-widget_type="heading.default">
  1828. <div class="elementor-widget-container">
  1829. <h2 class="elementor-heading-title elementor-size-default">Back to the Ballroom: In-Person Events Regain Popularity</h2> </div>
  1830. </div>
  1831. <section class="elementor-section elementor-inner-section elementor-element elementor-element-f003697 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="f003697" data-element_type="section">
  1832. <div class="elementor-container elementor-column-gap-default">
  1833. <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9e054f4" data-id="9e054f4" data-element_type="column">
  1834. <div class="elementor-widget-wrap elementor-element-populated">
  1835. <div class="elementor-element elementor-element-323be52 elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="323be52" data-element_type="widget" data-widget_type="text-editor.default">
  1836. <div class="elementor-widget-container">
  1837. <p>In 2024, associations are rediscovering the power of in-person events. A striking 61% plan to focus solely on in-person gatherings this year,² signaling a return to traditional engagement methods that foster deeper connections. This shift reflects a recognition of the unique benefits that in-person events offer: the ability to network, build relationships, and foster a sense of community that virtual formats often struggle to replicate.</p> </div>
  1838. </div>
  1839. </div>
  1840. </div>
  1841. <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a34baef" data-id="a34baef" data-element_type="column">
  1842. <div class="elementor-widget-wrap elementor-element-populated">
  1843. <div class="elementor-element elementor-element-41dca03 elementor-widget elementor-widget-image" data-id="41dca03" data-element_type="widget" data-widget_type="image.default">
  1844. <div class="elementor-widget-container">
  1845. <img loading="lazy" decoding="async" width="525" height="326" src="https://sequenceconsulting.com/wp-content/uploads/2024/09/association-industry-trends-1024x636.png" class="attachment-large size-large wp-image-6819" alt="Association Industry Trends" srcset="https://sequenceconsulting.com/wp-content/uploads/2024/09/association-industry-trends-1024x636.png 1024w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-industry-trends-300x186.png 300w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-industry-trends-768x477.png 768w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-industry-trends.png 1196w" sizes="100vw" title="And the Survey Says … Associations Are Thriving in 2024, with a Bright Future Ahead | association leadership best practices"> </div>
  1846. </div>
  1847. </div>
  1848. </div>
  1849. </div>
  1850. </section>
  1851. <div class="elementor-element elementor-element-59930f7 elementor-widget elementor-widget-spacer" data-id="59930f7" data-element_type="widget" data-widget_type="spacer.default">
  1852. <div class="elementor-widget-container">
  1853. <div class="elementor-spacer">
  1854. <div class="elementor-spacer-inner"></div>
  1855. </div>
  1856. </div>
  1857. </div>
  1858. <div class="elementor-element elementor-element-54a9ebc elementor-widget elementor-widget-heading" data-id="54a9ebc" data-element_type="widget" data-widget_type="heading.default">
  1859. <div class="elementor-widget-container">
  1860. <h2 class="elementor-heading-title elementor-size-default">The Next Chapter: What's in Store for Associations in 2025 and Beyond?</h2> </div>
  1861. </div>
  1862. <div class="elementor-element elementor-element-30d8958 elementor-widget elementor-widget-text-editor" data-id="30d8958" data-element_type="widget" data-widget_type="text-editor.default">
  1863. <div class="elementor-widget-container">
  1864. <p>The promising outlook of 2024 is poised to propel the association industry into a dynamic future in 2025. Building on current association industry trends and embracing emerging technologies, the landscape is set for continued progress:</p><p>• <b>Accelerated Growth:</b> The momentum in membership and revenue is expected to surge forward in 2025, driven by targeted efforts to attract and retain members through innovative programs and services.</p><p>• <b>Technological Transformation:</b> Associations will increasingly leverage cutting-edge technology like artificial intelligence (AI) and automation to optimize operations, elevate member experiences, and unlock valuable insights from data.</p><p>• <b>Hybrid Event Evolution:</b> While in-person events will remain a cornerstone, hybrid models will gain prominence, providing greater flexibility and inclusivity for diverse audiences.</p> </div>
  1865. </div>
  1866. <div class="elementor-element elementor-element-ec53ba7 elementor-blockquote--skin-boxed elementor-blockquote--align-center elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote" data-id="ec53ba7" data-element_type="widget" data-widget_type="blockquote.default">
  1867. <div class="elementor-widget-container">
  1868. <blockquote class="elementor-blockquote">
  1869. <p class="elementor-blockquote__content">
  1870. Looking towards 2025, association industry trends are even brighter, with emerging technologies and a renewed focus on member engagement driving the future of associations. </p>
  1871. </blockquote>
  1872. </div>
  1873. </div>
  1874. <div class="elementor-element elementor-element-12dcd51 elementor-widget elementor-widget-heading" data-id="12dcd51" data-element_type="widget" data-widget_type="heading.default">
  1875. <div class="elementor-widget-container">
  1876. <h2 class="elementor-heading-title elementor-size-default">Conclusion: A Bright Future Beckons</h2> </div>
  1877. </div>
  1878. <div class="elementor-element elementor-element-72a3744 elementor-widget elementor-widget-text-editor" data-id="72a3744" data-element_type="widget" data-widget_type="text-editor.default">
  1879. <div class="elementor-widget-container">
  1880. <p>The association industry is thriving in 2024. The current landscape is undeniably positive, with surging confidence, strong financials, booming membership, and the return of in-person events. Looking towards 2025, the horizon is even brighter. The momentum built this year, combined with the potential of emerging technologies and a renewed focus on member engagement, suggests that associations are ready for whatever comes next and eager to shape it.</p><p>By embracing innovation, remaining adaptable to the ever-evolving needs of their members, and staying ahead of the curve on emerging trends, associations are poised to continue on this upward trajectory. The associations that seize the opportunities presented in this dynamic environment will solidify their position in 2025 and set a new standard for excellence and innovation within the industry. The stage is set for a new era of association success &#8211; and it&#8217;s just getting started.</p> </div>
  1881. </div>
  1882. <div class="elementor-element elementor-element-50e17f5 elementor-widget elementor-widget-text-editor" data-id="50e17f5" data-element_type="widget" data-widget_type="text-editor.default">
  1883. <div class="elementor-widget-container">
  1884. <ol><li><a href="https://www.imis.com/benchmark-report" target="_blank" rel="noopener">2024 iMIS Membership Performance Benchmark Report</a></li><li><a href="https://go.marketinggeneral.com/l/733823/2022-03-14/225bx1" target="_blank" rel="noopener">MGI 2024 Association Economic Outlook Report</a></li><li><a href="https://www.marketinggeneral.com/knowledge-bank/reports" target="_blank" rel="noopener">MGI 2023 Membership Marketing Benchmarking Report</a></li></ol> </div>
  1885. </div>
  1886. <div class="elementor-element elementor-element-b682249 elementor-widget elementor-widget-text-editor" data-id="b682249" data-element_type="widget" data-widget_type="text-editor.default">
  1887. <div class="elementor-widget-container">
  1888. <p>For more information on association industry trends, please see <a href="https://sequenceconsulting.com/2024-association-management-trends/">Association Management Trends 2024: Embrace the Change.</a></p> </div>
  1889. </div>
  1890. </div>
  1891. </div>
  1892. </div>
  1893. </section>
  1894. </div>
  1895. ]]></content:encoded>
  1899. </item>
  1900. <item>
  1901. <title>Forget Unicorns, Think Platypi: Why Associations Are Better Than Corporations</title>
  1902. <link>https://sequenceconsulting.com/association-leadership/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=association-leadership</link>
  1904. <dc:creator><![CDATA[Chris Vaughan, Ph.D.]]></dc:creator>
  1905. <pubDate>Thu, 23 May 2024 21:23:59 +0000</pubDate>
  1906. <category><![CDATA[Association Insights]]></category>
  1907. <guid isPermaLink="false">https://sequenceconsulting.com/?p=6610</guid>
  1908.  
  1909. <description><![CDATA[<a href="https://sequenceconsulting.com/association-leadership/" title="Forget Unicorns, Think Platypi: Why Associations Are Better Than Corporations" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2024/05/Association Leadership-150x150.webp" class="webfeedsFeaturedVisual wp-post-image" alt="Association Leadership" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2024/05/Association%20Leadership-150x150.webp 150w, https://sequenceconsulting.com/wp-content/uploads/2024/05/Association%20Leadership-700x700.webp 700w, https://sequenceconsulting.com/wp-content/uploads/2024/05/Association%20Leadership-60x60.webp 60w, https://sequenceconsulting.com/wp-content/uploads/2024/05/Association%20Leadership-80x80.webp 80w, https://sequenceconsulting.com/wp-content/uploads/2024/05/Association%20Leadership-100x100.webp 100w, https://sequenceconsulting.com/wp-content/uploads/2024/05/Association%20Leadership-120x120.webp 120w, https://sequenceconsulting.com/wp-content/uploads/2024/05/Association%20Leadership-140x140.webp 140w, https://sequenceconsulting.com/wp-content/uploads/2024/05/Association%20Leadership-200x200.webp 200w, https://sequenceconsulting.com/wp-content/uploads/2024/05/Association%20Leadership-360x360.webp 360w, https://sequenceconsulting.com/wp-content/uploads/2024/05/Association%20Leadership-390x390.webp 390w, https://sequenceconsulting.com/wp-content/uploads/2024/05/Association%20Leadership-460x460.webp 460w, https://sequenceconsulting.com/wp-content/uploads/2024/05/Association%20Leadership-554x554.webp 554w" sizes="100vw" title="Forget Unicorns, Think Platypi: Why Associations Are Better Than Corporations | association leadership best practices"></a>Discover the unique strengths of associations and why they don't need to be unicorns in the organizational world. Learn about the Triple Bottom Line Advantage and the power of distributed leadership.]]></description>
  1910. <content:encoded><![CDATA[<a href="https://sequenceconsulting.com/association-leadership/" title="Forget Unicorns, Think Platypi: Why Associations Are Better Than Corporations" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2024/05/Association Leadership-150x150.webp" class="webfeedsFeaturedVisual wp-post-image" alt="Association Leadership" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2024/05/Association%20Leadership-150x150.webp 150w, https://sequenceconsulting.com/wp-content/uploads/2024/05/Association%20Leadership-700x700.webp 700w, https://sequenceconsulting.com/wp-content/uploads/2024/05/Association%20Leadership-60x60.webp 60w, https://sequenceconsulting.com/wp-content/uploads/2024/05/Association%20Leadership-80x80.webp 80w, https://sequenceconsulting.com/wp-content/uploads/2024/05/Association%20Leadership-100x100.webp 100w, https://sequenceconsulting.com/wp-content/uploads/2024/05/Association%20Leadership-120x120.webp 120w, https://sequenceconsulting.com/wp-content/uploads/2024/05/Association%20Leadership-140x140.webp 140w, https://sequenceconsulting.com/wp-content/uploads/2024/05/Association%20Leadership-200x200.webp 200w, https://sequenceconsulting.com/wp-content/uploads/2024/05/Association%20Leadership-360x360.webp 360w, https://sequenceconsulting.com/wp-content/uploads/2024/05/Association%20Leadership-390x390.webp 390w, https://sequenceconsulting.com/wp-content/uploads/2024/05/Association%20Leadership-460x460.webp 460w, https://sequenceconsulting.com/wp-content/uploads/2024/05/Association%20Leadership-554x554.webp 554w" sizes="100vw" title="Forget Unicorns, Think Platypi: Why Associations Are Better Than Corporations | association leadership best practices"></a> <div data-elementor-type="wp-post" data-elementor-id="6610" class="elementor elementor-6610" data-elementor-post-type="post">
  1911. <section class="elementor-section elementor-top-section elementor-element elementor-element-325b7cf elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="325b7cf" data-element_type="section">
  1912. <div class="elementor-container elementor-column-gap-default">
  1913. <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89e5316" data-id="89e5316" data-element_type="column">
  1914. <div class="elementor-widget-wrap elementor-element-populated">
  1915. <div class="elementor-element elementor-element-e2a1321 elementor-widget elementor-widget-heading" data-id="e2a1321" data-element_type="widget" data-widget_type="heading.default">
  1916. <div class="elementor-widget-container">
  1917. <h2 class="elementor-heading-title elementor-size-default">The Myth of the Unicorn: Why Your Association Doesn't Need to Be One</h2> </div>
  1918. </div>
  1919. <div class="elementor-element elementor-element-bc408ca elementor-widget elementor-widget-text-editor" data-id="bc408ca" data-element_type="widget" data-widget_type="text-editor.default">
  1920. <div class="elementor-widget-container">
  1921. <p>In the realm of successful organizations, Silicon Valley&#8217;s &#8220;purple unicorns&#8221; – those rare, highly valued startups like Apple, Amazon, or Google – often steal the spotlight. Their strategic efficiency and innovation engines seem unmatched. Yet, another type of organization, less flashy but equally effective, deserves recognition: associations. Think of them as the platypuses of the organizational world.</p><p>While unicorns are celebrated for their mythical allure, platypuses, with their duck-like bills, beaver-like tails, and egg-laying habits, are often misunderstood. Yet, these seemingly bizarre creatures are perfectly adapted to their environments, thriving where others fail. Similarly, associations with unique structures and goals frequently outperform corporate giants in their specialized niches.</p><p>Newcomers to association leadership, especially those from corporate backgrounds, might find this surprising. But associations&#8217; seemingly chaotic nature is intentional, and it&#8217;s precisely what makes them thrive.</p> </div>
  1922. </div>
  1923. <div class="elementor-element elementor-element-efbe07b elementor-widget elementor-widget-heading" data-id="efbe07b" data-element_type="widget" data-widget_type="heading.default">
  1924. <div class="elementor-widget-container">
  1925. <h2 class="elementor-heading-title elementor-size-default">1. The Triple Bottom Line Advantage</h2> </div>
  1926. </div>
  1927. <div class="elementor-element elementor-element-3f3abb8 elementor-blockquote--skin-boxed elementor-blockquote--align-center elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote" data-id="3f3abb8" data-element_type="widget" data-widget_type="blockquote.default">
  1928. <div class="elementor-widget-container">
  1929. <blockquote class="elementor-blockquote">
  1930. <p class="elementor-blockquote__content">
  1931. Newcomers to the association world, especially those from corporate backgrounds, might find this surprising. But associations' seemingly chaotic nature is intentional, and it's precisely what makes them thrive. </p>
  1932. </blockquote>
  1933. </div>
  1934. </div>
  1935. <div class="elementor-element elementor-element-5d20fad elementor-widget elementor-widget-text-editor" data-id="5d20fad" data-element_type="widget" data-widget_type="text-editor.default">
  1936. <div class="elementor-widget-container">
  1937. <p>Unlike corporations, where profit reigns supreme, associations dance to the rhythm of a different drum – the Triple Bottom Line. This unique approach to success is an association leadership balancing act that requires juggling three equally important factors:</p><ul><li style="list-style-type: none;"><ul><li style="list-style-type: none;"><ul><li data-sourcepos="7:1-7:122"><p data-sourcepos="7:3-7:296"><strong>Mission:</strong> The North Star of any association. This is the fundamental reason for its existence, the change it seeks to make in the world. A strong mission guides every decision, from strategic planning to daily operations. It&#8217;s the soul of the organization, the driving force behind its work.</p></li><li data-sourcepos="9:1-10:0"><p data-sourcepos="9:3-9:400"><strong>Member Value:</strong> More than just a membership card or a newsletter, member value encompasses the tangible and intangible benefits that members receive. It&#8217;s about providing relevant resources, fostering a sense of community, advocating for their interests, and ultimately, enriching their lives and careers. Associations thrive when they consistently deliver value that exceeds member expectations.</p></li><li data-sourcepos="11:1-11:306"><p data-sourcepos="11:3-11:306"><strong>Money:</strong> While not the sole focus, financial sustainability is essential for any association. It enables the organization to invest in its mission, provide valuable services to members, and adapt to changing needs. But money is a means to an end, not the end itself. Associations must always remember that their financial decisions should align with their mission and serve the interests of their members.</p></li></ul></li></ul></li></ul><p>The Triple Bottom Line is not just a buzzword; it&#8217;s a holistic approach to measuring success. It recognizes that associations have a responsibility to their members, their communities, and the broader world. By focusing on mission, member value, and money, association leadership can create lasting impact that extends far beyond the bottom line.</p> </div>
  1938. </div>
  1939. <div class="elementor-element elementor-element-14875d5 elementor-widget elementor-widget-heading" data-id="14875d5" data-element_type="widget" data-widget_type="heading.default">
  1940. <div class="elementor-widget-container">
  1941. <h2 class="elementor-heading-title elementor-size-default">2. A Conglomerate of Purpose</h2> </div>
  1942. </div>
  1943. <div class="elementor-element elementor-element-5f521e9 elementor-widget elementor-widget-text-editor" data-id="5f521e9" data-element_type="widget" data-widget_type="text-editor.default">
  1944. <div class="elementor-widget-container">
  1945. <p>Associations aren&#8217;t monolithic entities like the sleek, streamlined unicorns of Silicon Valley. They&#8217;re more like platypuses, a curious amalgam of seemingly disparate parts. Associations are ecosystems of interconnected businesses under a shared mission. This might include membership programs, publications, events, advocacy initiatives, and charitable foundations.</p><p>While this structure can lead to siloed efforts, when done right, it creates a powerful synergy where each part contributes uniquely to the overall success. Think of it as a diverse team with specialized skills collaborating towards a common goal. </p><p>This diversity of functions, like the platypus&#8217;s varied features, enables association leadership to adapt and address a broader range of needs than corporations typically do.</p> </div>
  1946. </div>
  1947. <div class="elementor-element elementor-element-6f0dbb1 elementor-widget elementor-widget-heading" data-id="6f0dbb1" data-element_type="widget" data-widget_type="heading.default">
  1948. <div class="elementor-widget-container">
  1949. <h2 class="elementor-heading-title elementor-size-default">3. Distributed Power: A Strength, Not a Weakness</h2> </div>
  1950. </div>
  1951. <div class="elementor-element elementor-element-a5ce211 elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="a5ce211" data-element_type="widget" data-widget_type="text-editor.default">
  1952. <div class="elementor-widget-container">
  1953. <p>Associations often have multiple power centers, with various boards, committees, and volunteer leaders contributing their expertise. This hyper-distributed association leadership might seem chaotic, but it serves a vital purpose.</p><p>Associations are not just about achieving goals; they&#8217;re about empowering a collective to achieve many diverse goals. Their purpose is to serve the shared purpose of their constituents. This democratic approach ensures that the organization remains focused on its mission and the needs of its members. </p><p>This distributed power structure, like the platypus&#8217;s decentralized nervous system, allows association leadership to be more responsive and adaptable than corporations with more centralized leadership.</p> </div>
  1954. </div>
  1955. <div class="elementor-element elementor-element-b334f94 elementor-blockquote--skin-boxed elementor-blockquote--align-center elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote" data-id="b334f94" data-element_type="widget" data-widget_type="blockquote.default">
  1956. <div class="elementor-widget-container">
  1957. <blockquote class="elementor-blockquote">
  1958. <p class="elementor-blockquote__content">
  1959. Associations are not just about achieving goals; they're about empowering a collective to achieve many diverse goals. </p>
  1960. </blockquote>
  1961. </div>
  1962. </div>
  1963. <div class="elementor-element elementor-element-3097e31 elementor-widget elementor-widget-heading" data-id="3097e31" data-element_type="widget" data-widget_type="heading.default">
  1964. <div class="elementor-widget-container">
  1965. <h2 class="elementor-heading-title elementor-size-default">4. Consensus as a Superpower: The Art of Balancing Priorities</h2> </div>
  1966. </div>
  1967. <div class="elementor-element elementor-element-323be52 elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="323be52" data-element_type="widget" data-widget_type="text-editor.default">
  1968. <div class="elementor-widget-container">
  1969. <p>While corporations streamline decision-making, associations thrive on consensus. This approach may be slower but fosters buy-in, inclusivity, and a deep understanding of diverse perspectives.</p><p>Great association leaders understand that their role is to facilitate consensus, even when faced with competing priorities and the complexities of the triple bottom line. It&#8217;s a &#8220;pathological democracy,&#8221; a unique characteristic like the platypus&#8217;s electroreceptors, that allows associations to navigate their environments and achieve what other organizations can&#8217;t. </p><p>This consensus-driven approach often leads to more equitable and sustainable outcomes than the top-down decision-making common in corporations.</p> </div>
  1970. </div>
  1971. <div class="elementor-element elementor-element-ec53ba7 elementor-blockquote--skin-boxed elementor-blockquote--align-center elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote" data-id="ec53ba7" data-element_type="widget" data-widget_type="blockquote.default">
  1972. <div class="elementor-widget-container">
  1973. <blockquote class="elementor-blockquote">
  1974. <p class="elementor-blockquote__content">
  1975. Rather than trying to fit into the corporate mold, associations should embrace their unbusinesslike nature, recognizing that it's their greatest strength and what sets them apart. </p>
  1976. </blockquote>
  1977. </div>
  1978. </div>
  1979. <div class="elementor-element elementor-element-54a9ebc elementor-widget elementor-widget-heading" data-id="54a9ebc" data-element_type="widget" data-widget_type="heading.default">
  1980. <div class="elementor-widget-container">
  1981. <h2 class="elementor-heading-title elementor-size-default">The Platypus Paradigm: A New Model for Association Leadership</h2> </div>
  1982. </div>
  1983. <div class="elementor-element elementor-element-30d8958 elementor-widget elementor-widget-text-editor" data-id="30d8958" data-element_type="widget" data-widget_type="text-editor.default">
  1984. <div class="elementor-widget-container">
  1985. <p>In the world of organizations, forget the mythical allure of unicorns. Instead, embrace the platypus – the strange, misunderstood creature that thrives where others fail. Associations, like platypi, may appear messy and complex, but their unique structures are what make them resilient, adaptable, and remarkably effective in their own way. </p><p>Their distributed power, consensus-driven approach, and focus on multiple bottom lines enable them to address complex challenges, serve diverse needs, and achieve long-term success. </p><p>Rather than trying to fit into the corporate mold, associations should embrace their unbusinesslike nature, recognizing that it&#8217;s their greatest strength and what sets them apart.</p> </div>
  1986. </div>
  1987. <div class="elementor-element elementor-element-b682249 elementor-widget elementor-widget-text-editor" data-id="b682249" data-element_type="widget" data-widget_type="text-editor.default">
  1988. <div class="elementor-widget-container">
  1989. <p>For more information on association leadership, please see  <a href="https://sequenceconsulting.com/flipbook/be-unbusinesslike-why-associations-are-better-than-corporations-sidecar/">Be Unbusinesslike Why Associations Are Better Than Corporations</a> and <a href="https://sidecarglobal.com/blog/leadership/5-essential-leadership-skills-for-association-leaders" target="_blank" rel="noopener">5 Essential Leadership Skills for Association Leaders.</a></p> </div>
  1990. </div>
  1991. </div>
  1992. </div>
  1993. </div>
  1994. </section>
  1995. </div>
  1996. ]]></content:encoded>
  2000. </item>
  2001. <item>
  2002. <title>From Passive to Passionate: Strategies for Member Engagement</title>
  2003. <link>https://sequenceconsulting.com/member-engagement-and-retention/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=member-engagement-and-retention</link>
  2005. <dc:creator><![CDATA[Chris Vaughan, Ph.D.]]></dc:creator>
  2006. <pubDate>Wed, 10 Apr 2024 21:08:37 +0000</pubDate>
  2007. <category><![CDATA[Member Engagement]]></category>
  2008. <guid isPermaLink="false">https://sequenceconsulting.com/?p=6008</guid>
  2009.  
  2010. <description><![CDATA[<a href="https://sequenceconsulting.com/member-engagement-and-retention/" title="From Passive to Passionate: Strategies for Member Engagement" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2024/04/member-engagement-and-retention-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="Member Engagement and Retention" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2024/04/member-engagement-and-retention-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2024/04/member-engagement-and-retention-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2024/04/member-engagement-and-retention-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2024/04/member-engagement-and-retention-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2024/04/member-engagement-and-retention-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2024/04/member-engagement-and-retention-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2024/04/member-engagement-and-retention-200x200.jpg 200w" sizes="100vw" title="From Passive to Passionate: Strategies for Member Engagement | association leadership best practices"></a>Maximize member engagement and retention with strategies that transform passive participants into loyal, active contributors, driving growth and sustainability.]]></description>
  2011. <content:encoded><![CDATA[<a href="https://sequenceconsulting.com/member-engagement-and-retention/" title="From Passive to Passionate: Strategies for Member Engagement" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2024/04/member-engagement-and-retention-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="Member Engagement and Retention" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2024/04/member-engagement-and-retention-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2024/04/member-engagement-and-retention-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2024/04/member-engagement-and-retention-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2024/04/member-engagement-and-retention-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2024/04/member-engagement-and-retention-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2024/04/member-engagement-and-retention-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2024/04/member-engagement-and-retention-200x200.jpg 200w" sizes="100vw" title="From Passive to Passionate: Strategies for Member Engagement | association leadership best practices"></a> <div data-elementor-type="wp-post" data-elementor-id="6008" class="elementor elementor-6008" data-elementor-post-type="post">
  2012. <section class="elementor-section elementor-top-section elementor-element elementor-element-325b7cf elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="325b7cf" data-element_type="section">
  2013. <div class="elementor-container elementor-column-gap-default">
  2014. <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89e5316" data-id="89e5316" data-element_type="column">
  2015. <div class="elementor-widget-wrap elementor-element-populated">
  2016. <div class="elementor-element elementor-element-bc408ca elementor-widget elementor-widget-text-editor" data-id="bc408ca" data-element_type="widget" data-widget_type="text-editor.default">
  2017. <div class="elementor-widget-container">
  2018. <p><strong>Member engagement and retention are the ultimate weapons in the battle for long-term success.</strong> Without a loyal and actively involved base, even the most well-intentioned organization can struggle to grow or sustain itself. This article steps up to be your champion in this fight, offering a treasure trove of insights and strategies to turn passive members into enthusiastic participants.</p> </div>
  2019. </div>
  2020. <div class="elementor-element elementor-element-efbe07b elementor-widget elementor-widget-heading" data-id="efbe07b" data-element_type="widget" data-widget_type="heading.default">
  2021. <div class="elementor-widget-container">
  2022. <h2 class="elementor-heading-title elementor-size-default">Defining Engagement: Beyond Participation</h2> </div>
  2023. </div>
  2024. <div class="elementor-element elementor-element-5d20fad elementor-widget elementor-widget-text-editor" data-id="5d20fad" data-element_type="widget" data-widget_type="text-editor.default">
  2025. <div class="elementor-widget-container">
  2026. <p>Engagement goes far beyond the act of simply showing up. It&#8217;s a dynamic two-way street where both the organization and its members actively contribute and receive value. This exchange can manifest in many ways, fostering a sense of connection and belonging within a thriving community.</p><p>Recognizing this multifaceted nature of engagement is the key to unlocking a more involved and invested membership base. By understanding how members can contribute value, organizations can cultivate a more profound sense of connection and, ultimately, achieve their growth objectives.</p> </div>
  2027. </div>
  2028. <div class="elementor-element elementor-element-3f3abb8 elementor-blockquote--skin-boxed elementor-blockquote--align-center elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote" data-id="3f3abb8" data-element_type="widget" data-widget_type="blockquote.default">
  2029. <div class="elementor-widget-container">
  2030. <blockquote class="elementor-blockquote">
  2031. <p class="elementor-blockquote__content">
  2032. Engagement transcends mere participation. It's a two-way street where an organization and its members exchange value. </p>
  2033. </blockquote>
  2034. </div>
  2035. </div>
  2036. <div class="elementor-element elementor-element-14875d5 elementor-widget elementor-widget-heading" data-id="14875d5" data-element_type="widget" data-widget_type="heading.default">
  2037. <div class="elementor-widget-container">
  2038. <h2 class="elementor-heading-title elementor-size-default">The Value Hierarchy of Engagements</h2> </div>
  2039. </div>
  2040. <div class="elementor-element elementor-element-5f521e9 elementor-widget elementor-widget-text-editor" data-id="5f521e9" data-element_type="widget" data-widget_type="text-editor.default">
  2041. <div class="elementor-widget-container">
  2042. <p>Not all engagement activities are created equal. On one hand, high-impact, infrequent events like annual conferences offer substantial value. These gatherings provide opportunities for in-depth learning, networking with peers, and fostering a sense of community. However, these events typically occur only once a year, limiting their overall impact on engagement. Conversely, low-impact, frequent actions like receiving newsletters may not generate significant engagement on their own. </p><p>The critical challenge for organizations lies in identifying the sweet spot &#8211; activities that contribute most significantly to member value and influence membership renewal. This requires a shift in perspective, moving beyond simply counting the number of engagements to understanding their depth and impact. </p><p>Organizations can uncover hidden gems by analyzing data on member activity and its correlation with renewal rates. For example, volunteering opportunities or participation in advocacy efforts, while less frequent than attending a webinar, might demonstrate a more profound member commitment and positively influence renewal decision.</p> </div>
  2043. </div>
  2044. <div class="elementor-element elementor-element-6f0dbb1 elementor-widget elementor-widget-heading" data-id="6f0dbb1" data-element_type="widget" data-widget_type="heading.default">
  2045. <div class="elementor-widget-container">
  2046. <h2 class="elementor-heading-title elementor-size-default">Measuring Engagement with Precision</h2> </div>
  2047. </div>
  2048. <div class="elementor-element elementor-element-a5ce211 elementor-widget elementor-widget-text-editor" data-id="a5ce211" data-element_type="widget" data-widget_type="text-editor.default">
  2049. <div class="elementor-widget-container">
  2050. <p>While offering a starting point, traditional surveys are limited in capturing the full spectrum of member engagement and retention. Imagine relying solely on surveys to gauge a student&#8217;s performance—you might miss valuable insights from class participation or project work. Similarly, surveys can miss subtle engagement cues that paint a more accurate picture.</p><p>This is where data-driven analysis enters the game, providing a far more nuanced picture. Organizations can uncover hidden gems by examining the frequency of member activities and their correlation with renewal rates. Think of it like this: Surveys ask members, &#8220;How engaged do you feel?&#8221; while data analysis shows you, &#8220;What actions demonstrate true engagement?&#8221; Analyzing website visits, event attendance, volunteer sign-ups, and even content downloads paints a more complete picture of how members interact with the organization.</p><p>This data can then be used to create an &#8220;engagement scorecard.&#8221; This scorecard goes beyond a simple yes/no response and assigns a value to each activity based on its frequency and correlation with member renewal. The scorecard empowers organizations to move beyond a one-size-fits-all approach and tailor their strategies to activities that genuinely resonate with their members, fostering long-term engagement and a thriving membership base.</p> </div>
  2051. </div>
  2052. <div class="elementor-element elementor-element-b334f94 elementor-blockquote--skin-boxed elementor-blockquote--align-center elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote" data-id="b334f94" data-element_type="widget" data-widget_type="blockquote.default">
  2053. <div class="elementor-widget-container">
  2054. <blockquote class="elementor-blockquote">
  2055. <p class="elementor-blockquote__content">
  2056. Not all engagement activities are created equal. </p>
  2057. </blockquote>
  2058. </div>
  2059. </div>
  2060. <div class="elementor-element elementor-element-3097e31 elementor-widget elementor-widget-heading" data-id="3097e31" data-element_type="widget" data-widget_type="heading.default">
  2061. <div class="elementor-widget-container">
  2062. <h2 class="elementor-heading-title elementor-size-default">High-Value Engagement Actions: Where the Magic Happens</h2> </div>
  2063. </div>
  2064. <div class="elementor-element elementor-element-323be52 elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="323be52" data-element_type="widget" data-widget_type="text-editor.default">
  2065. <div class="elementor-widget-container">
  2066. <p>Certain actions consistently emerge as the heavy hitters of member engagement and retention, offering significant value and fostering deeper connections. These high-value engagements include:</p><ul><li style="list-style-type: none;"><ul><li><b>Personal interactions through local chapters: </b>Face-to-face interactions in local chapters create a sense of community and belonging. Members can connect with peers, share experiences, and receive personalized support, fostering a deeper loyalty to the organization.</li><li><b>Volunteering:</b> Volunteering allows members to contribute their skills and expertise to a cause they care about. This two-way street strengthens member commitment and builds a stronger sense of ownership within the organization.</li><li><b>Advocacy efforts: </b>Participating in advocacy campaigns allows members to collectively have their voices heard on issues that matter to them. This active participation fosters a sense of purpose and strengthens the bond between members and the organization they represent.</li><li><b>Interestingly, recurring engagements </b>like specialized insurance purchases also rank highly as high-value actions.</li></ul></li></ul><p>This finding challenges the conventional wisdom that discounts and one-off events are the key to member engagement and retention. While these tactics still have a place, the data suggests that members value benefits that seamlessly integrate with their daily lives and provide ongoing value.</p> </div>
  2067. </div>
  2068. <div class="elementor-element elementor-element-54a9ebc elementor-widget elementor-widget-heading" data-id="54a9ebc" data-element_type="widget" data-widget_type="heading.default">
  2069. <div class="elementor-widget-container">
  2070. <h2 class="elementor-heading-title elementor-size-default">Strategies for Supercharging Member Engagement and Retention</h2> </div>
  2071. </div>
  2072. <div class="elementor-element elementor-element-30d8958 elementor-widget elementor-widget-text-editor" data-id="30d8958" data-element_type="widget" data-widget_type="text-editor.default">
  2073. <div class="elementor-widget-container">
  2074. <p>Enhancing member engagement and retention requires a strategic shift, starting with a comprehensive audit of your current offerings. Think of it like revamping your product line – you need to identify what resonates with your members and what&#8217;s gathering dust on the shelf. This audit analyzes member activity data and its correlation with renewal rates. By understanding which activities generate high engagement and contribute most to member retention, you can prioritize these &#8220;star performers.&#8221; </p><p>On the other hand, the audit might reveal some low-engagement benefits. These could be generic discounts on unrelated products or access to infrequently used resources. Instead of clinging to these underperformers, organizations should consider strategically reallocating resources. Phasing out low-engagement benefits frees up valuable budget and human resources that can be channeled towards more impactful initiatives.</p><p>Organizations can create a balanced engagement portfolio by prioritizing high-value benefits and strategically reallocating resources. This portfolio caters to diverse member needs and preferences, ensuring a year-round engagement cycle that keeps members actively involved and invested in the organization&#8217;s success. Imagine a membership experience that goes beyond one-off events – it&#8217;s a dynamic ecosystem offering ongoing value, fostering continuous interaction, and ultimately driving member retention.</p> </div>
  2075. </div>
  2076. <div class="elementor-element elementor-element-af69810 elementor-widget elementor-widget-heading" data-id="af69810" data-element_type="widget" data-widget_type="heading.default">
  2077. <div class="elementor-widget-container">
  2078. <h2 class="elementor-heading-title elementor-size-default">Engagement for New vs. Tenured Members</h2> </div>
  2079. </div>
  2080. <div class="elementor-element elementor-element-779c239 elementor-widget elementor-widget-text-editor" data-id="779c239" data-element_type="widget" data-widget_type="text-editor.default">
  2081. <div class="elementor-widget-container">
  2082. <p>Engagement strategies shouldn&#8217;t be a one-size-fits-all approach. Like nurturing a plant, member engagement thrives when tailored to the member&#8217;s lifecycle stage.</p><p><b>New Members (First 90 Days): </b> Imagine a new member as a seedling – full of potential but needing careful attention to establish strong roots. This is a critical period for setting the stage for long-term engagement. Organizations should implement a targeted onboarding program during the first 90 days. Techniques like personalized welcome emails, phone calls, or access to online resources like FAQs or video tutorials can empower new members with the knowledge they need to navigate the organization&#8217;s offerings. </p><p><b>Tenured Members: </b> Think of tenured members as established trees that provide shade and stability to the organization. However, even established trees need occasional pruning and care to flourish. For these members, the focus shifts towards deepening their connection and maximizing their value to the organization. Targeted email series can be used to share exclusive content, industry updates, or member success stories, demonstrating the organization&#8217;s value proposition and keeping them actively involved. </p><p>By tailoring strategies to each lifecycle stage, organizations can nurture a thriving membership ecosystem, fostering ongoing engagement and loyalty from both new and established members.</p> </div>
  2083. </div>
  2084. <div class="elementor-element elementor-element-ec53ba7 elementor-blockquote--skin-boxed elementor-blockquote--align-center elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote" data-id="ec53ba7" data-element_type="widget" data-widget_type="blockquote.default">
  2085. <div class="elementor-widget-container">
  2086. <blockquote class="elementor-blockquote">
  2087. <p class="elementor-blockquote__content">
  2088. The ultimate goal is to construct a high-engagement portfolio that maximizes member value and drives renewal rates. </p>
  2089. </blockquote>
  2090. </div>
  2091. </div>
  2092. <div class="elementor-element elementor-element-5f6bdf8 elementor-widget elementor-widget-heading" data-id="5f6bdf8" data-element_type="widget" data-widget_type="heading.default">
  2093. <div class="elementor-widget-container">
  2094. <h2 class="elementor-heading-title elementor-size-default">Building a Thriving Engagement Portfolio</h2> </div>
  2095. </div>
  2096. <div class="elementor-element elementor-element-27a4a75 elementor-widget elementor-widget-text-editor" data-id="27a4a75" data-element_type="widget" data-widget_type="text-editor.default">
  2097. <div class="elementor-widget-container">
  2098. <p><span style="color: var( --e-global-color-primary );">The ultimate goal is to construct a high-engagement portfolio, a collection of membership benefits and programs that truly resonate with your members. By prioritizing engagement, you can maximize the value members perceive from their membership, ultimately driving renewal rates and securing a loyal base.</span></p><p>Here&#8217;s how this approach works:</p><ul><li style="list-style-type: none;"><ul><li><b>Member-centric focus: </b>Shift the focus from simply offering benefits to strategically evaluating each based on its ability to drive member engagement and retention. This means understanding what truly motivates your members and prioritizing benefits that align with their needs and interests.</li><li><b>Data-driven decisions:</b> Don&#8217;t rely on guesswork. Utilize surveys, feedback mechanisms, and analytics to score each benefit based on engagement value. This data will guide you in allocating resources towards the most impactful offerings.</li><li><b>Enhanced member experience:</b> Members who find value and purpose in their membership are more likely to stay engaged. A high-engagement portfolio fosters a sense of satisfaction and belonging, leading to a more positive overall membership experience.</li><li><b>Organizational growth: A high-engagement portfolio prioritizes</b> member needs and fosters loyalty, resulting in a stronger organization. Increased retention rates mean sustainable revenue streams, which in turn fuel the further development of member-centric programs and services.</li></ul></li></ul> </div>
  2099. </div>
  2100. <div class="elementor-element elementor-element-643464e elementor-widget elementor-widget-heading" data-id="643464e" data-element_type="widget" data-widget_type="heading.default">
  2101. <div class="elementor-widget-container">
  2102. <h2 class="elementor-heading-title elementor-size-default">Conclusion: A Blueprint for Success</h2> </div>
  2103. </div>
  2104. <div class="elementor-element elementor-element-b2a2386 elementor-widget elementor-widget-text-editor" data-id="b2a2386" data-element_type="widget" data-widget_type="text-editor.default">
  2105. <div class="elementor-widget-container">
  2106. <p>Member engagement and retention isn&#8217;t a one-size-fits-all tactic; it&#8217;s a dynamic and multifaceted process. Think of it like cultivating a thriving garden – you need to understand the soil, choose the right plants, and provide ongoing care. Similarly, successful member engagement and retention requires a strategic and data-driven approach.</p><p>These insights offer a valuable blueprint for revitalizing organizations&#8217; engagement efforts. By fostering a deep understanding of your members and prioritizing high-impact activities, you can cultivate a vibrant and engaged membership base that thrives for years to come.</p> </div>
  2107. </div>
  2108. <div class="elementor-element elementor-element-083ae3f elementor-widget elementor-widget-heading" data-id="083ae3f" data-element_type="widget" data-widget_type="heading.default">
  2109. <div class="elementor-widget-container">
  2110. <h2 class="elementor-heading-title elementor-size-default">Call to Action</h2> </div>
  2111. </div>
  2112. <div class="elementor-element elementor-element-ae21ca3 elementor-widget elementor-widget-text-editor" data-id="ae21ca3" data-element_type="widget" data-widget_type="text-editor.default">
  2113. <div class="elementor-widget-container">
  2114. <p>Evaluate your organization&#8217;s current member engagement and retention strategies and consider implementing the abovementioned approaches. Focusing on high-value engagements and strategically enhancing your engagement portfolio can lead to sustained growth and a more engaged membership base.</p> </div>
  2115. </div>
  2116. <div class="elementor-element elementor-element-b682249 elementor-widget elementor-widget-text-editor" data-id="b682249" data-element_type="widget" data-widget_type="text-editor.default">
  2117. <div class="elementor-widget-container">
  2118. <p>For more information on member engagement and retention, please see <a href="https://sequenceconsulting.com/member-engagement-strategies/">Unleashing Member Engagement: Overcoming The 3 Biggest Challenges </a>and <a href="https://www.wildapricot.com/blog/member-engagement" target="_blank" rel="noopener">Your Complete Guide To Increase Member Engagement</a>.</p><p>.</p> </div>
  2119. </div>
  2120. </div>
  2121. </div>
  2122. </div>
  2123. </section>
  2124. </div>
  2125. ]]></content:encoded>
  2129. </item>
  2130. <item>
  2131. <title>Rethink Your Association Membership Model to Accelerate Growth</title>
  2132. <link>https://sequenceconsulting.com/association-membership-model/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=association-membership-model</link>
  2134. <dc:creator><![CDATA[Chris Vaughan, Ph.D.]]></dc:creator>
  2135. <pubDate>Wed, 10 Apr 2024 17:29:08 +0000</pubDate>
  2136. <category><![CDATA[Membership and Dues Models]]></category>
  2137. <guid isPermaLink="false">https://sequenceconsulting.com/?p=5980</guid>
  2138.  
  2139. <description><![CDATA[<a href="https://sequenceconsulting.com/association-membership-model/" title="Rethink Your Association Membership Model to Accelerate Growth" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2024/09/association-membership-model-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="association membership model" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2024/09/association-membership-model-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-membership-model-700x700.jpg 700w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-membership-model-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-membership-model-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-membership-model-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-membership-model-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-membership-model-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-membership-model-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-membership-model-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-membership-model-390x390.jpg 390w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-membership-model-460x460.jpg 460w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-membership-model-554x554.jpg 554w" sizes="100vw" title="Rethink Your Association Membership Model to Accelerate Growth | association leadership best practices"></a>Traditional association membership models are outdated and need revitalization. Discover strategies to modernize offerings, boost engagement, and attract diverse members.]]></description>
  2140. <content:encoded><![CDATA[<a href="https://sequenceconsulting.com/association-membership-model/" title="Rethink Your Association Membership Model to Accelerate Growth" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2024/09/association-membership-model-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="association membership model" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2024/09/association-membership-model-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-membership-model-700x700.jpg 700w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-membership-model-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-membership-model-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-membership-model-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-membership-model-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-membership-model-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-membership-model-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-membership-model-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-membership-model-390x390.jpg 390w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-membership-model-460x460.jpg 460w, https://sequenceconsulting.com/wp-content/uploads/2024/09/association-membership-model-554x554.jpg 554w" sizes="100vw" title="Rethink Your Association Membership Model to Accelerate Growth | association leadership best practices"></a> <div data-elementor-type="wp-post" data-elementor-id="5980" class="elementor elementor-5980" data-elementor-post-type="post">
  2141. <section class="elementor-section elementor-top-section elementor-element elementor-element-cd8ece8 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="cd8ece8" data-element_type="section">
  2142. <div class="elementor-container elementor-column-gap-default">
  2143. <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-60454d6" data-id="60454d6" data-element_type="column">
  2144. <div class="elementor-widget-wrap elementor-element-populated">
  2145. <div class="elementor-element elementor-element-26bc15f elementor-widget elementor-widget-text-editor" data-id="26bc15f" data-element_type="widget" data-widget_type="text-editor.default">
  2146. <div class="elementor-widget-container">
  2147. <p><strong>The old way of doing things isn&#8217;t cutting it anymore.</strong> Traditional association membership models are struggling to keep up with what people want. This article dives into this critical issue, exploring the anxieties of organizations and providing a clear path to reinvigorate their membership offerings.</p> </div>
  2148. </div>
  2149. <div class="elementor-element elementor-element-edc1bdd elementor-widget elementor-widget-heading" data-id="edc1bdd" data-element_type="widget" data-widget_type="heading.default">
  2150. <div class="elementor-widget-container">
  2151. <h2 class="elementor-heading-title elementor-size-default">Understanding the Association Membership Model</h2> </div>
  2152. </div>
  2153. <div class="elementor-element elementor-element-fb9dae7 elementor-widget elementor-widget-text-editor" data-id="fb9dae7" data-element_type="widget" data-widget_type="text-editor.default">
  2154. <div class="elementor-widget-container">
  2155. Traditionally, association membership followed a simple formula: members paid annual dues and received a set package of benefits. These perks could include access to exclusive content and discounts on industry resources, invitations to member-only events, and networking opportunities. However, this &#8220;one-size-fits-all&#8221; approach has become increasingly outdated.
  2156.  
  2157. Today&#8217;s members are diverse and have broader needs and preferences. Younger members, especially, may be less interested in traditional benefits and seek more flexible options, like bite-sized content or project-based resources. The &#8220;Old Standard&#8221; model can&#8217;t keep pace with this evolving membership landscape, leading to frustration and declining participation. </div>
  2158. </div>
  2159. <div class="elementor-element elementor-element-973576d elementor-widget elementor-widget-heading" data-id="973576d" data-element_type="widget" data-widget_type="heading.default">
  2160. <div class="elementor-widget-container">
  2161. <h2 class="elementor-heading-title elementor-size-default">The Impetus for Change</h2> </div>
  2162. </div>
  2163. <div class="elementor-element elementor-element-ef007bc elementor-widget elementor-widget-text-editor" data-id="ef007bc" data-element_type="widget" data-widget_type="text-editor.default">
  2164. <div class="elementor-widget-container">
  2165. <p>Statistics paint a concerning picture: 54% of association leaders express concern over their association membership model, and another 35% are somewhat worried (<a href="https://www.marketinggeneral.com/knowledge-bank" target="_blank" rel="noopener">MGI 2023 Membership Marketing Benchmarking Report</a>). The call for transformation is loud and clear. The factors driving this challenge are multifaceted. Overdependence on event revenue, declining membership numbers (often with an aging demographic), and increased competition all contribute to this challenge. Additionally, attracting younger members and keeping pace with rising operational costs necessitate exploring ways to make memberships more relevant and financially sustainable.</p> </div>
  2166. </div>
  2167. <div class="elementor-element elementor-element-23d666a elementor-blockquote--skin-clean elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote" data-id="23d666a" data-element_type="widget" data-widget_type="blockquote.default">
  2168. <div class="elementor-widget-container">
  2169. <blockquote class="elementor-blockquote">
  2170. <p class="elementor-blockquote__content">
  2171. The "Old Standard" model simply can't keep pace with the evolving membership landscape, leading to frustration and declining participation. </p>
  2172. </blockquote>
  2173. </div>
  2174. </div>
  2175. <div class="elementor-element elementor-element-5590e1f elementor-widget elementor-widget-heading" data-id="5590e1f" data-element_type="widget" data-widget_type="heading.default">
  2176. <div class="elementor-widget-container">
  2177. <h2 class="elementor-heading-title elementor-size-default">Simple Solutions, Big Impact</h2> </div>
  2178. </div>
  2179. <div class="elementor-element elementor-element-da21dcf elementor-widget elementor-widget-text-editor" data-id="da21dcf" data-element_type="widget" data-widget_type="text-editor.default">
  2180. <div class="elementor-widget-container">
  2181. <p>Fortunately, there are straightforward strategies to breathe new life into your association membership model. Consider implementing autorenewal for recurring revenue, offering monthly or quarterly payment options (think &#8220;Netflix Model&#8221;), or introducing multiyear membership plans with attractive discounts. Flattening your dues structure to remove multiple tiers can also be an effective way to simplify offerings and appeal to a broader audience.</p> </div>
  2182. </div>
  2183. <div class="elementor-element elementor-element-b253e97 elementor-widget elementor-widget-heading" data-id="b253e97" data-element_type="widget" data-widget_type="heading.default">
  2184. <div class="elementor-widget-container">
  2185. <h2 class="elementor-heading-title elementor-size-default">Tiered Memberships: A Double-Edged Sword</h2> </div>
  2186. </div>
  2187. <div class="elementor-element elementor-element-453e527 elementor-widget elementor-widget-text-editor" data-id="453e527" data-element_type="widget" data-widget_type="text-editor.default">
  2188. <div class="elementor-widget-container">
  2189. While tiered memberships, with varying levels of benefits and fees, seem like an obvious solution, it&#8217;s important to tread carefully. Creating too many tiers can become overly complex and confusing for potential members. Additionally, the value proposition for each tier needs to be clearly defined to avoid resentment among different membership levels. </div>
  2190. </div>
  2191. <div class="elementor-element elementor-element-238a189 elementor-widget elementor-widget-heading" data-id="238a189" data-element_type="widget" data-widget_type="heading.default">
  2192. <div class="elementor-widget-container">
  2193. <h2 class="elementor-heading-title elementor-size-default">Emerging Trends: Redefining Value</h2> </div>
  2194. </div>
  2195. <div class="elementor-element elementor-element-d2739e1 elementor-widget elementor-widget-text-editor" data-id="d2739e1" data-element_type="widget" data-widget_type="text-editor.default">
  2196. <div class="elementor-widget-container">
  2197. <p>Exciting new association membership models are emerging, offering fresh approaches to member engagement. Here are a few examples:</p> </div>
  2198. </div>
  2199. <div class="elementor-element elementor-element-9dabc5f elementor-widget elementor-widget-text-editor" data-id="9dabc5f" data-element_type="widget" data-widget_type="text-editor.default">
  2200. <div class="elementor-widget-container">
  2201. <p style="padding-left: 40px;">• <b>All-Inclusive Membership:</b> Offering a single, comprehensive package that includes various benefits, this model eliminates the nickel-and-diming perception, appealing to consumers&#8217; desires for simplicity and value.<br />•<b> &#8220;Friends of&#8221; Membership: </b>A tiered approach that starts with a free or low-cost basic membership, this model allows for gradual engagement and upselling.<br />• <b>&#8220;Meal-Plan&#8221; Membership:</b> This model replaces complex discount structures with a credit system, empowering members to use their benefits as they see fit, enhancing perceived value.<br />• <b>Professional Practice and Corporate Membership:</b> These models extend membership beyond individuals to practices and enterprises, offering benefits that address the needs of larger entities and potentially unlocking significant growth opportunities.</p> </div>
  2202. </div>
  2203. <div class="elementor-element elementor-element-5f962fa elementor-blockquote--skin-clean elementor-blockquote--align-right elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote" data-id="5f962fa" data-element_type="widget" data-widget_type="blockquote.default">
  2204. <div class="elementor-widget-container">
  2205. <blockquote class="elementor-blockquote">
  2206. <p class="elementor-blockquote__content">
  2207. We urge organizations to move beyond a piecemeal approach to membership innovation. Don't just pick and choose a single strategy – think strategically about how these innovations can work together. </p>
  2208. </blockquote>
  2209. </div>
  2210. </div>
  2211. <div class="elementor-element elementor-element-c427f16 elementor-widget elementor-widget-heading" data-id="c427f16" data-element_type="widget" data-widget_type="heading.default">
  2212. <div class="elementor-widget-container">
  2213. <h2 class="elementor-heading-title elementor-size-default">Strategy: It's All About the Mix</h2> </div>
  2214. </div>
  2215. <div class="elementor-element elementor-element-e78429e elementor-widget elementor-widget-text-editor" data-id="e78429e" data-element_type="widget" data-widget_type="text-editor.default">
  2216. <div class="elementor-widget-container">
  2217. We urge organizations to move beyond a piecemeal approach to membership innovation. Don&#8217;t just pick and choose a single strategy – think strategically about how these innovations can work together to create a powerful, comprehensive membership model. Remember, there&#8217;s no magic bullet – a one-size-fits-all solution doesn&#8217;t exist.
  2218.  
  2219. The key is to craft a dynamic structure that caters to your membership base&#8217;s diverse needs and preferences. By integrating these innovative strategies, you can build a membership model that thrives in the ever-evolving landscape of member expectations. </div>
  2220. </div>
  2221. <div class="elementor-element elementor-element-d668c56 elementor-widget elementor-widget-heading" data-id="d668c56" data-element_type="widget" data-widget_type="heading.default">
  2222. <div class="elementor-widget-container">
  2223. <h2 class="elementor-heading-title elementor-size-default">Conclusion: Ditch The One-Size-Fits-All</h2> </div>
  2224. </div>
  2225. <div class="elementor-element elementor-element-824aa15 elementor-widget elementor-widget-text-editor" data-id="824aa15" data-element_type="widget" data-widget_type="text-editor.default">
  2226. <div class="elementor-widget-container">
  2227. The world of memberships is changing fast. Organizations clinging to outdated models are like runners stuck at the starting line. These innovative approaches aren&#8217;t just suggestions, they&#8217;re the map to long-term success. Take a moment to consider the trends we&#8217;ve explored. How can you leverage them to achieve your organization&#8217;s goals? It&#8217;s time to ditch the one-size-fits-all mentality and craft a membership strategy that speaks directly to today&#8217;s members. </div>
  2228. </div>
  2229. <div class="elementor-element elementor-element-ab19a1f elementor-widget elementor-widget-heading" data-id="ab19a1f" data-element_type="widget" data-widget_type="heading.default">
  2230. <div class="elementor-widget-container">
  2231. <h2 class="elementor-heading-title elementor-size-default">Call to Action</h2> </div>
  2232. </div>
  2233. <div class="elementor-element elementor-element-e98a334 elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="e98a334" data-element_type="widget" data-widget_type="text-editor.default">
  2234. <div class="elementor-widget-container">
  2235. <p><strong>Don&#8217;t wait to breathe new life into your membership model.</strong> Take stock of what you currently offer. Explore the innovative strategies we&#8217;ve discussed – they might be the perfect ingredients to cook up a membership experience that truly resonates with your audience. Remember, every organization is unique. Whether you brainstorm internally or tap into our expertise, the key is embracing change and taking that first step. </p><p><strong>The road to a thriving association membership model starts with a willingness to innovate – and the rewards are well worth the journey</strong><strong style="color: var( --e-global-color-primary );">.</strong></p> </div>
  2236. </div>
  2237. <div class="elementor-element elementor-element-3055db4 elementor-widget elementor-widget-text-editor" data-id="3055db4" data-element_type="widget" data-widget_type="text-editor.default">
  2238. <div class="elementor-widget-container">
  2239. <p>For more on innovating association membership models, please see <a href="https://sequenceconsulting.com/four-new-membership-models/">Empower Your Association: Embrace 4 Forward-Thinking Membership Models</a>.</p> </div>
  2240. </div>
  2241. </div>
  2242. </div>
  2243. </div>
  2244. </section>
  2245. </div>
  2246. ]]></content:encoded>
  2250. </item>
  2251. <item>
  2252. <title>Association Management Trends 2024: Embrace the Change</title>
  2253. <link>https://sequenceconsulting.com/association-management-trends/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=association-management-trends</link>
  2255. <dc:creator><![CDATA[Chris Vaughan, Ph.D.]]></dc:creator>
  2256. <pubDate>Sat, 02 Mar 2024 18:45:27 +0000</pubDate>
  2257. <category><![CDATA[Association Trends]]></category>
  2258. <category><![CDATA[Membership Growth]]></category>
  2259. <guid isPermaLink="false">https://sequenceconsulting.com/?p=5750</guid>
  2260.  
  2261. <description><![CDATA[<a href="https://sequenceconsulting.com/association-management-trends/" title="Association Management Trends 2024: Embrace the Change" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2024/03/association-management-trends-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="Association Management Trends" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2024/03/association-management-trends-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2024/03/association-management-trends-700x700.jpg 700w, https://sequenceconsulting.com/wp-content/uploads/2024/03/association-management-trends-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2024/03/association-management-trends-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2024/03/association-management-trends-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2024/03/association-management-trends-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2024/03/association-management-trends-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2024/03/association-management-trends-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2024/03/association-management-trends-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2024/03/association-management-trends-390x390.jpg 390w, https://sequenceconsulting.com/wp-content/uploads/2024/03/association-management-trends-460x460.jpg 460w, https://sequenceconsulting.com/wp-content/uploads/2024/03/association-management-trends-554x554.jpg 554w" sizes="100vw" title="Association Management Trends 2024: Embrace the Change | association leadership best practices"></a>Discover the latest Association Management Trends for 2024, including strategies for membership growth, revenue diversification, and innovative membership models.]]></description>
  2262. <content:encoded><![CDATA[<a href="https://sequenceconsulting.com/association-management-trends/" title="Association Management Trends 2024: Embrace the Change" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2024/03/association-management-trends-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="Association Management Trends" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2024/03/association-management-trends-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2024/03/association-management-trends-700x700.jpg 700w, https://sequenceconsulting.com/wp-content/uploads/2024/03/association-management-trends-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2024/03/association-management-trends-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2024/03/association-management-trends-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2024/03/association-management-trends-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2024/03/association-management-trends-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2024/03/association-management-trends-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2024/03/association-management-trends-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2024/03/association-management-trends-390x390.jpg 390w, https://sequenceconsulting.com/wp-content/uploads/2024/03/association-management-trends-460x460.jpg 460w, https://sequenceconsulting.com/wp-content/uploads/2024/03/association-management-trends-554x554.jpg 554w" sizes="100vw" title="Association Management Trends 2024: Embrace the Change | association leadership best practices"></a> <div data-elementor-type="wp-post" data-elementor-id="5750" class="elementor elementor-5750" data-elementor-post-type="post">
  2263. <section class="elementor-section elementor-top-section elementor-element elementor-element-9ac2a07 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="9ac2a07" data-element_type="section">
  2264. <div class="elementor-container elementor-column-gap-default">
  2265. <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-56e2c2f" data-id="56e2c2f" data-element_type="column">
  2266. <div class="elementor-widget-wrap elementor-element-populated">
  2267. <section class="elementor-section elementor-inner-section elementor-element elementor-element-7c9d7c5 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7c9d7c5" data-element_type="section">
  2268. <div class="elementor-container elementor-column-gap-default">
  2269. <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-d851434" data-id="d851434" data-element_type="column">
  2270. <div class="elementor-widget-wrap elementor-element-populated">
  2271. <div class="elementor-element elementor-element-85a3cd0 elementor-widget elementor-widget-heading" data-id="85a3cd0" data-element_type="widget" data-widget_type="heading.default">
  2272. <div class="elementor-widget-container">
  2273. <h1 class="elementor-heading-title elementor-size-default">Association Management Trends 2024</h1> </div>
  2274. </div>
  2275. <div class="elementor-element elementor-element-d88aab6 elementor-widget elementor-widget-text-editor" data-id="d88aab6" data-element_type="widget" data-widget_type="text-editor.default">
  2276. <div class="elementor-widget-container">
  2277. In the evolving landscape of 2024, associations face a pivotal moment characterized by significant shifts in membership dynamics, economic pressures, and technological advancements. This year’s association outlook underscores the necessity to adapt and thrive amidst these changes. Here are some of the transformative strategies and innovations we see shaping the future of associations. </div>
  2278. </div>
  2279. </div>
  2280. </div>
  2281. </div>
  2282. </section>
  2283. <section class="elementor-section elementor-inner-section elementor-element elementor-element-a3dda22 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="a3dda22" data-element_type="section">
  2284. <div class="elementor-container elementor-column-gap-default">
  2285. <div class="elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-7a2da71" data-id="7a2da71" data-element_type="column">
  2286. <div class="elementor-widget-wrap elementor-element-populated">
  2287. <div class="elementor-element elementor-element-49cb119 elementor-widget elementor-widget-heading" data-id="49cb119" data-element_type="widget" data-widget_type="heading.default">
  2288. <div class="elementor-widget-container">
  2289. <h2 class="elementor-heading-title elementor-size-default">New Directions In Membership</h2> </div>
  2290. </div>
  2291. <div class="elementor-element elementor-element-d62a5e5 elementor-widget elementor-widget-heading" data-id="d62a5e5" data-element_type="widget" data-widget_type="heading.default">
  2292. <div class="elementor-widget-container">
  2293. <h2 class="elementor-heading-title elementor-size-default">RAPID CHANGES IN ASSOCIATIONS</h2> </div>
  2294. </div>
  2295. <div class="elementor-element elementor-element-cb094c5 elementor-widget elementor-widget-text-editor" data-id="cb094c5" data-element_type="widget" data-widget_type="text-editor.default">
  2296. <div class="elementor-widget-container">
  2297. <p>The landscape for associations has been transformed drastically, with changes occurring at a pace not seen in the last two decades. Associations are grappling with changing member expectations. The landscape for associations has been transformed drastically, with changes occurring at a pace not seen in the last two decades. Associations are grappling with changing member expectations and recovering from the pandemic-induced losses. There’s a pressing need to diversify revenue and membership to ensure sustainability. Amidst these challenges, there’s a silver lining – a realization that change, collaboration, and quick action are possible, fostering optimism. A robust economy is seen as a beacon of hope for membership growth.</p> </div>
  2298. </div>
  2299. </div>
  2300. </div>
  2301. <div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-0ce2ed2" data-id="0ce2ed2" data-element_type="column">
  2302. <div class="elementor-widget-wrap elementor-element-populated">
  2303. <div class="elementor-element elementor-element-d6cbd2b elementor-widget elementor-widget-spacer" data-id="d6cbd2b" data-element_type="widget" data-widget_type="spacer.default">
  2304. <div class="elementor-widget-container">
  2305. <div class="elementor-spacer">
  2306. <div class="elementor-spacer-inner"></div>
  2307. </div>
  2308. </div>
  2309. </div>
  2310. <div class="elementor-element elementor-element-5535b24 elementor-widget elementor-widget-image" data-id="5535b24" data-element_type="widget" data-widget_type="image.default">
  2311. <div class="elementor-widget-container">
  2312. <a href="https://sequenceconsulting.com/wp-content/uploads/2024/03/associations-2024-embrace-the-change.pdf">
  2313. <img loading="lazy" decoding="async" width="525" height="293" src="https://sequenceconsulting.com/wp-content/uploads/2024/03/2024-outlook-cover-1024x572.png" class="attachment-large size-large wp-image-5693" alt="2024 Outlook Cover" srcset="https://sequenceconsulting.com/wp-content/uploads/2024/03/2024-outlook-cover-1024x572.png 1024w, https://sequenceconsulting.com/wp-content/uploads/2024/03/2024-outlook-cover-300x168.png 300w, https://sequenceconsulting.com/wp-content/uploads/2024/03/2024-outlook-cover-768x429.png 768w, https://sequenceconsulting.com/wp-content/uploads/2024/03/2024-outlook-cover-1536x859.png 1536w, https://sequenceconsulting.com/wp-content/uploads/2024/03/2024-outlook-cover.png 2048w" sizes="100vw" title="Association Management Trends 2024: Embrace the Change | association leadership best practices"> </a>
  2314. </div>
  2315. </div>
  2316. <div class="elementor-element elementor-element-43a7192 elementor-widget elementor-widget-text-editor" data-id="43a7192" data-element_type="widget" data-widget_type="text-editor.default">
  2317. <div class="elementor-widget-container">
  2318. <p style="text-align: center;"><a href="https://sequenceconsulting.com/wp-content/uploads/2024/03/associations-2024-embrace-the-change.pdf">PLEASE SEE THE FULL PRESENTATION VERSION HERE</a></p> </div>
  2319. </div>
  2320. </div>
  2321. </div>
  2322. </div>
  2323. </section>
  2324. <section class="elementor-section elementor-inner-section elementor-element elementor-element-e313362 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e313362" data-element_type="section">
  2325. <div class="elementor-container elementor-column-gap-default">
  2326. <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-125df44" data-id="125df44" data-element_type="column">
  2327. <div class="elementor-widget-wrap elementor-element-populated">
  2328. <div class="elementor-element elementor-element-ec154c9 elementor-blockquote--skin-clean elementor-blockquote--align-left elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote" data-id="ec154c9" data-element_type="widget" data-widget_type="blockquote.default">
  2329. <div class="elementor-widget-container">
  2330. <blockquote class="elementor-blockquote">
  2331. <p class="elementor-blockquote__content">
  2332. There's a pressing need to diversify revenue and membership to ensure stability. </p>
  2333. </blockquote>
  2334. </div>
  2335. </div>
  2336. <div class="elementor-element elementor-element-02511b5 elementor-widget elementor-widget-heading" data-id="02511b5" data-element_type="widget" data-widget_type="heading.default">
  2337. <div class="elementor-widget-container">
  2338. <h2 class="elementor-heading-title elementor-size-default">REBOUND IN MEMBER GROWTH</h2> </div>
  2339. </div>
  2340. <div class="elementor-element elementor-element-1cf58fc elementor-widget elementor-widget-text-editor" data-id="1cf58fc" data-element_type="widget" data-widget_type="text-editor.default">
  2341. <div class="elementor-widget-container">
  2342. <p>After a decline in 2021 and 2022, associations are witnessing a significant rebound, with member growth rates reaching their highest since 2016. The <a href="https://www.marketinggeneral.com/knowledge-bank" target="_blank" rel="noopener">MGI 2023 Membership Marketing Benchmark Report</a> found that 49% of associations report growth, contrasting to 26% in 2021. The median increases are 6% annually and 12% over five years. Notably, the median renewal rate is steady at 81%, with first-year renewals at 63%, indicating that new member acquisition is a critical driver of this resurgence.</p> </div>
  2343. </div>
  2344. <div class="elementor-element elementor-element-ca6a029 elementor-widget elementor-widget-image" data-id="ca6a029" data-element_type="widget" data-widget_type="image.default">
  2345. <div class="elementor-widget-container">
  2346. <figure class="wp-caption">
  2347. <img loading="lazy" decoding="async" width="525" height="393" src="https://sequenceconsulting.com/wp-content/uploads/2024/03/association-management-trends-1024x767.png" class="attachment-large size-large wp-image-5776" alt="Association Management Trends" srcset="https://sequenceconsulting.com/wp-content/uploads/2024/03/association-management-trends-1024x767.png 1024w, https://sequenceconsulting.com/wp-content/uploads/2024/03/association-management-trends-300x225.png 300w, https://sequenceconsulting.com/wp-content/uploads/2024/03/association-management-trends-768x575.png 768w, https://sequenceconsulting.com/wp-content/uploads/2024/03/association-management-trends-1536x1150.png 1536w, https://sequenceconsulting.com/wp-content/uploads/2024/03/association-management-trends.png 1595w" sizes="100vw" title="Association Management Trends 2024: Embrace the Change | association leadership best practices"> <figcaption class="widget-image-caption wp-caption-text">After declines in 2021 and 2022, associations are rebounding and showing increases in member growth at the highest rate since 2016.</figcaption>
  2348. </figure>
  2349. </div>
  2350. </div>
  2351. </div>
  2352. </div>
  2353. </div>
  2354. </section>
  2355. <div class="elementor-element elementor-element-7f2a0fc elementor-widget elementor-widget-spacer" data-id="7f2a0fc" data-element_type="widget" data-widget_type="spacer.default">
  2356. <div class="elementor-widget-container">
  2357. <div class="elementor-spacer">
  2358. <div class="elementor-spacer-inner"></div>
  2359. </div>
  2360. </div>
  2361. </div>
  2362. <div class="elementor-element elementor-element-b04eb08 elementor-widget elementor-widget-heading" data-id="b04eb08" data-element_type="widget" data-widget_type="heading.default">
  2363. <div class="elementor-widget-container">
  2364. <h2 class="elementor-heading-title elementor-size-default">EVOLVING MEMBERSHIP MODELS</h2> </div>
  2365. </div>
  2366. <div class="elementor-element elementor-element-88572d2 elementor-widget elementor-widget-text-editor" data-id="88572d2" data-element_type="widget" data-widget_type="text-editor.default">
  2367. <div class="elementor-widget-container">
  2368. In response to these shifts, associations are reevaluating their value propositions, membership models, and dues structures. This reevaluation is leading to innovative membership options such as all-inclusive memberships, credit-based “gift card” memberships, and practice memberships, each designed to cater to diverse member needs and preferences. </div>
  2369. </div>
  2370. <section class="elementor-section elementor-inner-section elementor-element elementor-element-efd3a4a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="efd3a4a" data-element_type="section">
  2371. <div class="elementor-container elementor-column-gap-default">
  2372. <div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-c4fefa1" data-id="c4fefa1" data-element_type="column">
  2373. <div class="elementor-widget-wrap elementor-element-populated">
  2374. <div class="elementor-element elementor-element-8520502 elementor-widget elementor-widget-heading" data-id="8520502" data-element_type="widget" data-widget_type="heading.default">
  2375. <div class="elementor-widget-container">
  2376. <h2 class="elementor-heading-title elementor-size-default">KEY INDICATORS AND DRIVERS OF ASSOCIATION GROWTH</h2> </div>
  2377. </div>
  2378. <div class="elementor-element elementor-element-efa47ba elementor-widget elementor-widget-text-editor" data-id="efa47ba" data-element_type="widget" data-widget_type="text-editor.default">
  2379. <div class="elementor-widget-container">
  2380. <p>Associations experiencing growth share common traits: a compelling value proposition, an influx of new members, and the development of new benefits. High overall renewal rates (over 80%) and first-year renewal rates (over 60%) are strong growth indicators. </p><p>Moreover, associations with a higher proportion of millennial members are seeing growth, whereas those with predominantly boomer members are declining. This demographic shift underscores the importance of evolving association offerings to meet changing preferences.</p> </div>
  2381. </div>
  2382. </div>
  2383. </div>
  2384. <div class="elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-fb603b4" data-id="fb603b4" data-element_type="column">
  2385. <div class="elementor-widget-wrap elementor-element-populated">
  2386. <div class="elementor-element elementor-element-cd40821 elementor-widget__width-initial elementor-widget elementor-widget-image" data-id="cd40821" data-element_type="widget" data-widget_type="image.default">
  2387. <div class="elementor-widget-container">
  2388. <img loading="lazy" decoding="async" width="525" height="237" src="https://sequenceconsulting.com/wp-content/uploads/2024/03/growth-drivers-1024x463.png" class="attachment-large size-large wp-image-5777" alt="Growth Drivers" srcset="https://sequenceconsulting.com/wp-content/uploads/2024/03/growth-drivers-1024x463.png 1024w, https://sequenceconsulting.com/wp-content/uploads/2024/03/growth-drivers-300x136.png 300w, https://sequenceconsulting.com/wp-content/uploads/2024/03/growth-drivers-768x347.png 768w, https://sequenceconsulting.com/wp-content/uploads/2024/03/growth-drivers-1536x695.png 1536w, https://sequenceconsulting.com/wp-content/uploads/2024/03/growth-drivers.png 2048w" sizes="100vw" title="Association Management Trends 2024: Embrace the Change | association leadership best practices"> </div>
  2389. </div>
  2390. </div>
  2391. </div>
  2392. </div>
  2393. </section>
  2394. <div class="elementor-element elementor-element-4436f5c elementor-widget elementor-widget-spacer" data-id="4436f5c" data-element_type="widget" data-widget_type="spacer.default">
  2395. <div class="elementor-widget-container">
  2396. <div class="elementor-spacer">
  2397. <div class="elementor-spacer-inner"></div>
  2398. </div>
  2399. </div>
  2400. </div>
  2401. <div class="elementor-element elementor-element-e04bb6b elementor-widget elementor-widget-heading" data-id="e04bb6b" data-element_type="widget" data-widget_type="heading.default">
  2402. <div class="elementor-widget-container">
  2403. <h2 class="elementor-heading-title elementor-size-default">Diversifying Revenue and Membership Strategies</h2> </div>
  2404. </div>
  2405. <div class="elementor-element elementor-element-3e2a69b elementor-widget elementor-widget-heading" data-id="3e2a69b" data-element_type="widget" data-widget_type="heading.default">
  2406. <div class="elementor-widget-container">
  2407. <h2 class="elementor-heading-title elementor-size-default">ACROSS-THE-BOARD DUES INCREASES</h2> </div>
  2408. </div>
  2409. <div class="elementor-element elementor-element-e4cf444 elementor-widget elementor-widget-text-editor" data-id="e4cf444" data-element_type="widget" data-widget_type="text-editor.default">
  2410. <div class="elementor-widget-container">
  2411. To combat financial pressures, especially inflation, nearly half of the associations increased their dues in the last year, a significant jump from previous years. The reality is stark: without dues increases, associations find their dues revenue down by 35% in real terms, with expenses up by the same margin. Many are now adopting automatic annual increases, which correlate with higher renewal rates, typically between 3%-5% annually. </div>
  2412. </div>
  2413. <div class="elementor-element elementor-element-7ced907 elementor-blockquote--skin-clean elementor-blockquote--align-right elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote" data-id="7ced907" data-element_type="widget" data-widget_type="blockquote.default">
  2414. <div class="elementor-widget-container">
  2415. <blockquote class="elementor-blockquote">
  2416. <p class="elementor-blockquote__content">
  2417. Forward-thinking associations are redefining their value propositions to ensure their long-term sustainability and relevance. </p>
  2418. </blockquote>
  2419. </div>
  2420. </div>
  2421. <div class="elementor-element elementor-element-f8408c9 elementor-widget elementor-widget-heading" data-id="f8408c9" data-element_type="widget" data-widget_type="heading.default">
  2422. <div class="elementor-widget-container">
  2423. <h2 class="elementor-heading-title elementor-size-default">ALL-INCLUSIVE MEMBERSHIPS</h2> </div>
  2424. </div>
  2425. <div class="elementor-element elementor-element-cdd7bbe elementor-widget elementor-widget-text-editor" data-id="cdd7bbe" data-element_type="widget" data-widget_type="text-editor.default">
  2426. <div class="elementor-widget-container">
  2427. Associations are moving towards “all-inclusive” memberships, incorporating most a la carte benefits into the membership package. This approach addresses member frustrations over being “nickel and dimed.” It significantly enhances the value of membership by making benefits such as continuing education, publications, training, and smaller events available at no extra cost. This strategy justifies higher dues and provides non-members with financial incentives to join. </div>
  2428. </div>
  2429. <div class="elementor-element elementor-element-bc53e09 elementor-widget elementor-widget-heading" data-id="bc53e09" data-element_type="widget" data-widget_type="heading.default">
  2430. <div class="elementor-widget-container">
  2431. <h2 class="elementor-heading-title elementor-size-default">NON-MEMBER ASSOCIATES AND CREDIT-BASED MEMBERSHIPS</h2> </div>
  2432. </div>
  2433. <div class="elementor-element elementor-element-66248af elementor-widget elementor-widget-text-editor" data-id="66248af" data-element_type="widget" data-widget_type="text-editor.default">
  2434. <div class="elementor-widget-container">
  2435. Innovative models like tiered memberships for non-paying “associates” and credit-based memberships are gaining traction. These models offer a range of benefits and engagement opportunities without the upfront cost, creating a self-selected pool for membership marketing. On the other hand, credit-based memberships allow members to use credits for additional benefits, demonstrating the financial value of membership and simplifying the member experience. </div>
  2436. </div>
  2437. <div class="elementor-element elementor-element-78d2948 elementor-widget elementor-widget-heading" data-id="78d2948" data-element_type="widget" data-widget_type="heading.default">
  2438. <div class="elementor-widget-container">
  2439. <h2 class="elementor-heading-title elementor-size-default">PRACTICE MEMBERSHIPS</h2> </div>
  2440. </div>
  2441. <div class="elementor-element elementor-element-a74b537 elementor-widget elementor-widget-text-editor" data-id="a74b537" data-element_type="widget" data-widget_type="text-editor.default">
  2442. <div class="elementor-widget-container">
  2443. Tailored for owners of small to mid-sized practices, these memberships offer a combination of individual benefits plus additional perks for the business and its team. This model aims to expand membership by appealing to business owners and allied professionals who might not otherwise join, providing comprehensive support across administrative, marketing, legal, and professional development domains. </div>
  2444. </div>
  2445. <div class="elementor-element elementor-element-3d8f765 elementor-widget elementor-widget-heading" data-id="3d8f765" data-element_type="widget" data-widget_type="heading.default">
  2446. <div class="elementor-widget-container">
  2447. <h2 class="elementor-heading-title elementor-size-default">Revolutionizing Association Management with AI</h2> </div>
  2448. </div>
  2449. <div class="elementor-element elementor-element-d77b6ea elementor-widget elementor-widget-text-editor" data-id="d77b6ea" data-element_type="widget" data-widget_type="text-editor.default">
  2450. <div class="elementor-widget-container">
  2451. <p>Artificial Intelligence (AI) has ushered in a new era of association management trends, offering unprecedented opportunities to enhance operational efficiency, member engagement, and personalized communication. In this transformative landscape, AI is not just a technological advancement; it’s a strategic ally that enables associations to navigate the complexities of modern member expectations and competitive pressures. Through AI-powered member segmentation, content personalization, and predictive analytics, associations are leveraging AI to streamline operations, craft tailored member experiences, and drive growth in innovative and impactful ways.</p> </div>
  2452. </div>
  2453. <div class="elementor-element elementor-element-afb38a2 elementor-widget elementor-widget-heading" data-id="afb38a2" data-element_type="widget" data-widget_type="heading.default">
  2454. <div class="elementor-widget-container">
  2455. <h2 class="elementor-heading-title elementor-size-default">AI FOR MEMBER SERVICE</h2> </div>
  2456. </div>
  2457. <div class="elementor-element elementor-element-b606957 elementor-widget elementor-widget-text-editor" data-id="b606957" data-element_type="widget" data-widget_type="text-editor.default">
  2458. <div class="elementor-widget-container">
  2459. Automation and AI-driven FAQs streamline routine transactions and inquiries, enhance efficiency, and improve member satisfaction. </div>
  2460. </div>
  2461. <div class="elementor-element elementor-element-686c833 elementor-blockquote--skin-clean elementor-blockquote--align-left elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote" data-id="686c833" data-element_type="widget" data-widget_type="blockquote.default">
  2462. <div class="elementor-widget-container">
  2463. <blockquote class="elementor-blockquote">
  2464. <p class="elementor-blockquote__content">
  2465. In this transformative landscape, AI is not just a technological advancement; it's a strategic ally. </p>
  2466. </blockquote>
  2467. </div>
  2468. </div>
  2469. <div class="elementor-element elementor-element-965a709 elementor-widget elementor-widget-heading" data-id="965a709" data-element_type="widget" data-widget_type="heading.default">
  2470. <div class="elementor-widget-container">
  2471. <h2 class="elementor-heading-title elementor-size-default">AI FOR MEMBER COMMUNICATION</h2> </div>
  2472. </div>
  2473. <div class="elementor-element elementor-element-def29fc elementor-widget elementor-widget-text-editor" data-id="def29fc" data-element_type="widget" data-widget_type="text-editor.default">
  2474. <div class="elementor-widget-container">
  2475. Dynamic versioning and omnichannel value delivery enable associations to provide highly personalized and timely communications to their members. This approach leverages the latest data to create over 1,000 versions of communications tailored to specific audience segments. </div>
  2476. </div>
  2477. <div class="elementor-element elementor-element-2eaf897 elementor-widget elementor-widget-heading" data-id="2eaf897" data-element_type="widget" data-widget_type="heading.default">
  2478. <div class="elementor-widget-container">
  2479. <h2 class="elementor-heading-title elementor-size-default">AI FOR MEMBERSHIP MARKETING</h2> </div>
  2480. </div>
  2481. <div class="elementor-element elementor-element-ab27b94 elementor-widget elementor-widget-text-editor" data-id="ab27b94" data-element_type="widget" data-widget_type="text-editor.default">
  2482. <div class="elementor-widget-container">
  2483. AI-generated content and continuously A/B-tested messaging are revolutionizing acquisition and renewal strategies. These AI-driven approaches allow for highly targeted and effective marketing campaigns. </div>
  2484. </div>
  2485. <div class="elementor-element elementor-element-611662f elementor-widget elementor-widget-heading" data-id="611662f" data-element_type="widget" data-widget_type="heading.default">
  2486. <div class="elementor-widget-container">
  2487. <h2 class="elementor-heading-title elementor-size-default">SIMULATING MEMBERS: DIGITAL TWINS</h2> </div>
  2488. </div>
  2489. <div class="elementor-element elementor-element-3830863 elementor-widget elementor-widget-text-editor" data-id="3830863" data-element_type="widget" data-widget_type="text-editor.default">
  2490. <div class="elementor-widget-container">
  2491. This innovative application of AI involves creating digital representations of members to simulate real situations and outcomes. This technology enables associations to refine their marketing, communication, and operational strategies by predicting engagement and optimizing the member experience. </div>
  2492. </div>
  2493. <div class="elementor-element elementor-element-f53d755 elementor-widget elementor-widget-text-editor" data-id="f53d755" data-element_type="widget" data-widget_type="text-editor.default">
  2494. <div class="elementor-widget-container">
  2495. <p>For more on AI in associations, please see  <a href="https://sequenceconsulting.com/ai-in-association-management/">From Mundane to Magical: How AI is Reshaping Association Management</a>.</p> </div>
  2496. </div>
  2497. <div class="elementor-element elementor-element-f6db721 elementor-widget elementor-widget-heading" data-id="f6db721" data-element_type="widget" data-widget_type="heading.default">
  2498. <div class="elementor-widget-container">
  2499. <h2 class="elementor-heading-title elementor-size-default">Conclusion: A Forward-Looking Approach</h2> </div>
  2500. </div>
  2501. <div class="elementor-element elementor-element-cccb04c elementor-widget elementor-widget-text-editor" data-id="cccb04c" data-element_type="widget" data-widget_type="text-editor.default">
  2502. <div class="elementor-widget-container">
  2503. <p>As associations navigate through the changes 2024 brings, the key to success lies in embracing innovation, leveraging technology, and remaining adaptable to the evolving needs of their members. By reimagining their value propositions, diversifying revenue streams, and harnessing the power of AI, associations can ensure sustained growth and relevance in an increasingly dynamic environment. The future for association management trends is not just about adapting to change but thriving through innovation and resilience.</p> </div>
  2504. </div>
  2505. <div class="elementor-element elementor-element-486b932 elementor-widget elementor-widget-text-editor" data-id="486b932" data-element_type="widget" data-widget_type="text-editor.default">
  2506. <div class="elementor-widget-container">
  2507. For more on association management trends, please see  <a href="https://sequenceconsulting.com/3d-flip-book/ten-ways-to-future-proof-your-membership/">Ten Ways to Future Proof Your Membership </a> and <a href="https://www.glueup.com/blog/association-trends" target="_blank" rel="noopener">Top 20 Association Trends to Watch and Take Advantage of in 2024</a>. </div>
  2508. </div>
  2509. </div>
  2510. </div>
  2511. </div>
  2512. </section>
  2513. </div>
  2514. ]]></content:encoded>
  2518. </item>
  2519. <item>
  2520. <title>How to Become Your Members&#8217; First Choice: Member Value Propositions That Work</title>
  2521. <link>https://sequenceconsulting.com/member-value-proposition/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=member-value-proposition</link>
  2523. <dc:creator><![CDATA[Chris Vaughan, Ph.D.]]></dc:creator>
  2524. <pubDate>Tue, 05 Mar 2024 15:58:38 +0000</pubDate>
  2525. <category><![CDATA[Membership Growth]]></category>
  2526. <guid isPermaLink="false">https://sequenceconsulting.com/?p=5836</guid>
  2527.  
  2528. <description><![CDATA[<a href="https://sequenceconsulting.com/member-value-proposition/" title="How to Become Your Members&#8217; First Choice: Member Value Propositions That Work" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2024/09/member-value-proposition-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="Member value proposition" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2024/09/member-value-proposition-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2024/09/member-value-proposition-700x700.jpg 700w, https://sequenceconsulting.com/wp-content/uploads/2024/09/member-value-proposition-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2024/09/member-value-proposition-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2024/09/member-value-proposition-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2024/09/member-value-proposition-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2024/09/member-value-proposition-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2024/09/member-value-proposition-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2024/09/member-value-proposition-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2024/09/member-value-proposition-390x390.jpg 390w, https://sequenceconsulting.com/wp-content/uploads/2024/09/member-value-proposition-460x460.jpg 460w, https://sequenceconsulting.com/wp-content/uploads/2024/09/member-value-proposition-554x554.jpg 554w" sizes="100vw" title="How to Become Your Members&#039; First Choice: Member Value Propositions That Work | association leadership best practices"></a>Are you struggling to be your members' first choice? Learn how to stand out in a crowded market and become the organization they can't live without.]]></description>
  2529. <content:encoded><![CDATA[<a href="https://sequenceconsulting.com/member-value-proposition/" title="How to Become Your Members&#8217; First Choice: Member Value Propositions That Work" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2024/09/member-value-proposition-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="Member value proposition" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2024/09/member-value-proposition-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2024/09/member-value-proposition-700x700.jpg 700w, https://sequenceconsulting.com/wp-content/uploads/2024/09/member-value-proposition-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2024/09/member-value-proposition-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2024/09/member-value-proposition-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2024/09/member-value-proposition-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2024/09/member-value-proposition-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2024/09/member-value-proposition-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2024/09/member-value-proposition-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2024/09/member-value-proposition-390x390.jpg 390w, https://sequenceconsulting.com/wp-content/uploads/2024/09/member-value-proposition-460x460.jpg 460w, https://sequenceconsulting.com/wp-content/uploads/2024/09/member-value-proposition-554x554.jpg 554w" sizes="100vw" title="How to Become Your Members&#039; First Choice: Member Value Propositions That Work | association leadership best practices"></a> <div data-elementor-type="wp-post" data-elementor-id="5836" class="elementor elementor-5836" data-elementor-post-type="post">
  2530. <section class="elementor-section elementor-top-section elementor-element elementor-element-9ac2a07 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="9ac2a07" data-element_type="section">
  2531. <div class="elementor-container elementor-column-gap-default">
  2532. <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-56e2c2f" data-id="56e2c2f" data-element_type="column">
  2533. <div class="elementor-widget-wrap elementor-element-populated">
  2534. <section class="elementor-section elementor-inner-section elementor-element elementor-element-7c9d7c5 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7c9d7c5" data-element_type="section">
  2535. <div class="elementor-container elementor-column-gap-default">
  2536. <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-d851434" data-id="d851434" data-element_type="column">
  2537. <div class="elementor-widget-wrap elementor-element-populated">
  2538. <div class="elementor-element elementor-element-85a3cd0 elementor-widget elementor-widget-heading" data-id="85a3cd0" data-element_type="widget" data-widget_type="heading.default">
  2539. <div class="elementor-widget-container">
  2540. <h2 class="elementor-heading-title elementor-size-default">Are You Your Members’ First Choice? </h2> </div>
  2541. </div>
  2542. <div class="elementor-element elementor-element-d88aab6 elementor-widget elementor-widget-text-editor" data-id="d88aab6" data-element_type="widget" data-widget_type="text-editor.default">
  2543. <div class="elementor-widget-container">
  2544. <p>Do most of your members belong to other associations? If they had to pick one, would it be you? If the answer is no, you may be a second society. Members’ first choice will always be the organization with the member value proposition most closely aligned with what they do for a living, where they can find the resources and experiences specific to their field—the one they must belong to do their job well.</p> </div>
  2545. </div>
  2546. </div>
  2547. </div>
  2548. </div>
  2549. </section>
  2550. <section class="elementor-section elementor-inner-section elementor-element elementor-element-e313362 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e313362" data-element_type="section">
  2551. <div class="elementor-container elementor-column-gap-default">
  2552. <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-125df44" data-id="125df44" data-element_type="column">
  2553. <div class="elementor-widget-wrap elementor-element-populated">
  2554. <div class="elementor-element elementor-element-c9fc6b4 elementor-widget elementor-widget-heading" data-id="c9fc6b4" data-element_type="widget" data-widget_type="heading.default">
  2555. <div class="elementor-widget-container">
  2556. <h2 class="elementor-heading-title elementor-size-default">The Struggles of a Second Society </h2> </div>
  2557. </div>
  2558. <div class="elementor-element elementor-element-cb094c5 elementor-widget elementor-widget-text-editor" data-id="cb094c5" data-element_type="widget" data-widget_type="text-editor.default">
  2559. <div class="elementor-widget-container">
  2560. The first challenge is that you are optional, so you must make an excellent case for membership. Moreover, you are one of many options. You may be the third, fourth, or even lower choice. People have limited time and money to invest in membership, and you must compete for them.  
  2561.  
  2562. And when times get tough, you are at the top of the list to drop. When the boss stops paying, or the paycheck stops stretching, you are a much easier “no” than their number one choice. This shows up as low retention or cyclical membership that booms and busts with the economy.   </div>
  2563. </div>
  2564. <div class="elementor-element elementor-element-73f26da elementor-widget elementor-widget-heading" data-id="73f26da" data-element_type="widget" data-widget_type="heading.default">
  2565. <div class="elementor-widget-container">
  2566. <h2 class="elementor-heading-title elementor-size-default">Too Much and Too Much of the Same </h2> </div>
  2567. </div>
  2568. <div class="elementor-element elementor-element-1cf58fc elementor-widget elementor-widget-text-editor" data-id="1cf58fc" data-element_type="widget" data-widget_type="text-editor.default">
  2569. <div class="elementor-widget-container">
  2570. <p>Members choose their first society because it meets their professional needs so well. Most of what they need to do their job, they get there. The member value proposition could not be more clear. They join second societies to fill in gaps in their sub-specialties, interests, and networks. But is that member value proposition clear?</p><p>The answer often is no, for two reasons: First, they often do many of the same things primary associations do, only less well. Primary societies are deep and focused. They concentrate their resources on serving the core professional needs of their members. Second societies cannot beat them at their own game, but they all too often try.</p><p>The second reason is that they try to do too much. They want to meet as many of their members’ needs as possible, but so does everyone else in their space; so many weak offerings overlap and fail to inspire people to choose them.</p> </div>
  2571. </div>
  2572. <div class="elementor-element elementor-element-ec154c9 elementor-blockquote--skin-clean elementor-blockquote--align-left elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote" data-id="ec154c9" data-element_type="widget" data-widget_type="blockquote.default">
  2573. <div class="elementor-widget-container">
  2574. <blockquote class="elementor-blockquote">
  2575. <p class="elementor-blockquote__content">
  2576. When the boss stops paying, or the paycheck stops stretching, you are a much easier “no” than their number one choice. </p>
  2577. </blockquote>
  2578. </div>
  2579. </div>
  2580. </div>
  2581. </div>
  2582. </div>
  2583. </section>
  2584. <div class="elementor-element elementor-element-8588bc7 elementor-widget elementor-widget-spacer" data-id="8588bc7" data-element_type="widget" data-widget_type="spacer.default">
  2585. <div class="elementor-widget-container">
  2586. <div class="elementor-spacer">
  2587. <div class="elementor-spacer-inner"></div>
  2588. </div>
  2589. </div>
  2590. </div>
  2591. <div class="elementor-element elementor-element-0b0dd12 elementor-widget elementor-widget-heading" data-id="0b0dd12" data-element_type="widget" data-widget_type="heading.default">
  2592. <div class="elementor-widget-container">
  2593. <h2 class="elementor-heading-title elementor-size-default">The Vacation Home Analogy </h2> </div>
  2594. </div>
  2595. <div class="elementor-element elementor-element-88572d2 elementor-widget elementor-widget-text-editor" data-id="88572d2" data-element_type="widget" data-widget_type="text-editor.default">
  2596. <div class="elementor-widget-container">
  2597. Second societies are like vacation homes. No one needs a reason to stay home this weekend, but they need a reason to make the trip to the lake house. It needs something pretty special you can’t get at home or by going to a hotel.  
  2598.  
  2599. A great vacation home fills a white space in your life. You go there to get something you don’t get someplace else. It doesn&#8217;t have everything, but what it does have is special. Not to torture the analogy, but a great vacation home has the right to win your free time. </div>
  2600. </div>
  2601. <div class="elementor-element elementor-element-00660f4 elementor-widget elementor-widget-heading" data-id="00660f4" data-element_type="widget" data-widget_type="heading.default">
  2602. <div class="elementor-widget-container">
  2603. <h2 class="elementor-heading-title elementor-size-default">Your Right to Win </h2> </div>
  2604. </div>
  2605. <div class="elementor-element elementor-element-efa47ba elementor-widget elementor-widget-text-editor" data-id="efa47ba" data-element_type="widget" data-widget_type="text-editor.default">
  2606. <div class="elementor-widget-container">
  2607. <p>So, how do you get the right to win? Wee Willie Keeler, one of the best baseball hitters ever, said it best: “Keep your eyes clear and hit ‘em where they ain’t.” In other words, find the white space and offer something your competitors can’t. A lot of what you do may overlap with others. Ask yourself what doesn’t. What can you do that others in your space cannot?</p><p>For example, one Sequence client was focused on urban development, a space with professionals from many walks of life: developers, investors, urban planners, and so on. Many members belonged to nine or more associations to meet their professional needs. So where was the white space? It became clear that this association was the only place all those different people could come together to solve problems. They alone could convene those kinds of curated, trusted environments, so much that their most exclusive work groups cost thousands of dollars, which members line up to pay.</p> </div>
  2608. </div>
  2609. <div class="elementor-element elementor-element-7ced907 elementor-blockquote--skin-clean elementor-blockquote--align-right elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote" data-id="7ced907" data-element_type="widget" data-widget_type="blockquote.default">
  2610. <div class="elementor-widget-container">
  2611. <blockquote class="elementor-blockquote">
  2612. <p class="elementor-blockquote__content">
  2613. A lot of what you do may overlap with others. Ask yourself what doesn’t. What can you do that others in your space cannot? </p>
  2614. </blockquote>
  2615. </div>
  2616. </div>
  2617. <div class="elementor-element elementor-element-2171d2a elementor-widget elementor-widget-text-editor" data-id="2171d2a" data-element_type="widget" data-widget_type="text-editor.default">
  2618. <div class="elementor-widget-container">
  2619. <p><span style="color: var( --e-global-color-primary );">Another Sequence client was in the food space, serving scientists and technicians from dozens of different disciplines, who, on average, belonged to four or more associations. They found their right to win in the space between all those scientific fields. They could provide connections, community, and trusted information that cut across the entire industry, something members needed badly, and no one else could provide. This allowed them to double down on the white space and stop doing things other societies did better that had little value for the organization.</span></p> </div>
  2620. </div>
  2621. <div class="elementor-element elementor-element-94fd682 elementor-widget elementor-widget-heading" data-id="94fd682" data-element_type="widget" data-widget_type="heading.default">
  2622. <div class="elementor-widget-container">
  2623. <h2 class="elementor-heading-title elementor-size-default">Conclusion: A Winning Member Value Proposition</h2> </div>
  2624. </div>
  2625. <div class="elementor-element elementor-element-e4cf444 elementor-widget elementor-widget-text-editor" data-id="e4cf444" data-element_type="widget" data-widget_type="text-editor.default">
  2626. <div class="elementor-widget-container">
  2627. <p>Successful organizations embrace their not-first-choice position and go all-in on well-defined spaces where they have a clear right to win. The key to finding that winning member value proposition is understanding what your members need that no one else is giving them and meeting it in a way only you can. If you become world-class at doing that, your association will thrive.</p> </div>
  2628. </div>
  2629. <div class="elementor-element elementor-element-f53d755 elementor-widget elementor-widget-text-editor" data-id="f53d755" data-element_type="widget" data-widget_type="text-editor.default">
  2630. <div class="elementor-widget-container">
  2631. For more on creating a winning member value proposition, please see <a href="https://sequenceconsulting.com/4-steps-to-irresistible-member-value/">From Ordinary to Extraordinary: Crafting Irresistible Member Value in 4 Steps</a> and <a href="https://www.asaecenter.org/resources/articles/an_plus/2021/march/six-ways-to-show-a-strong-value-proposition" target="_blank" rel="noopener">Six Ways to Show a Strong Member Value Proposition</a>.
  2632. </div>
  2633. </div>
  2634. </div>
  2635. </div>
  2636. </div>
  2637. </section>
  2638. </div>
  2639. ]]></content:encoded>
  2643. </item>
  2644. <item>
  2645. <title>Revolutionizing Association Management: Leveraging AI for Deeper Engagement and Smarter Strategies</title>
  2646. <link>https://sequenceconsulting.com/ai-in-association-management/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=ai-in-association-management</link>
  2648. <dc:creator><![CDATA[Chris Vaughan, Ph.D.]]></dc:creator>
  2649. <pubDate>Fri, 01 Mar 2024 20:35:31 +0000</pubDate>
  2650. <category><![CDATA[Association Insights]]></category>
  2651. <guid isPermaLink="false">https://sequenceconsulting.com/?p=5637</guid>
  2652.  
  2653. <description><![CDATA[<a href="https://sequenceconsulting.com/ai-in-association-management/" title="Revolutionizing Association Management: Leveraging AI for Deeper Engagement and Smarter Strategies" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2024/03/ai-in-association-management-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="Ai In Association Management" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2024/03/ai-in-association-management-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2024/03/ai-in-association-management-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2024/03/ai-in-association-management-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2024/03/ai-in-association-management-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2024/03/ai-in-association-management-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2024/03/ai-in-association-management-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2024/03/ai-in-association-management-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2024/03/ai-in-association-management-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2024/03/ai-in-association-management-390x390.jpg 390w" sizes="100vw" title="Revolutionizing Association Management: Leveraging AI for Deeper Engagement and Smarter Strategies | association leadership best practices"></a>Discover how AI is revolutionizing association management in 2024, enhancing efficiency, member engagement, and strategic insights through innovative technology.]]></description>
  2654. <content:encoded><![CDATA[<a href="https://sequenceconsulting.com/ai-in-association-management/" title="Revolutionizing Association Management: Leveraging AI for Deeper Engagement and Smarter Strategies" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2024/03/ai-in-association-management-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="Ai In Association Management" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2024/03/ai-in-association-management-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2024/03/ai-in-association-management-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2024/03/ai-in-association-management-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2024/03/ai-in-association-management-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2024/03/ai-in-association-management-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2024/03/ai-in-association-management-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2024/03/ai-in-association-management-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2024/03/ai-in-association-management-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2024/03/ai-in-association-management-390x390.jpg 390w" sizes="100vw" title="Revolutionizing Association Management: Leveraging AI for Deeper Engagement and Smarter Strategies | association leadership best practices"></a> <div data-elementor-type="wp-post" data-elementor-id="5637" class="elementor elementor-5637" data-elementor-post-type="post">
  2655. <section class="elementor-section elementor-top-section elementor-element elementor-element-9ac2a07 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="9ac2a07" data-element_type="section">
  2656. <div class="elementor-container elementor-column-gap-default">
  2657. <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-56e2c2f" data-id="56e2c2f" data-element_type="column">
  2658. <div class="elementor-widget-wrap elementor-element-populated">
  2659. <section class="elementor-section elementor-inner-section elementor-element elementor-element-7c9d7c5 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7c9d7c5" data-element_type="section">
  2660. <div class="elementor-container elementor-column-gap-default">
  2661. <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-d851434" data-id="d851434" data-element_type="column">
  2662. <div class="elementor-widget-wrap elementor-element-populated">
  2663. <div class="elementor-element elementor-element-85a3cd0 elementor-widget elementor-widget-heading" data-id="85a3cd0" data-element_type="widget" data-widget_type="heading.default">
  2664. <div class="elementor-widget-container">
  2665. <h2 class="elementor-heading-title elementor-size-default">AI In Association Management 2024</h2> </div>
  2666. </div>
  2667. <div class="elementor-element elementor-element-d88aab6 elementor-widget elementor-widget-text-editor" data-id="d88aab6" data-element_type="widget" data-widget_type="text-editor.default">
  2668. <div class="elementor-widget-container">
  2669. <p>As the landscape of AI in association management continues to evolve, the integration of Artificial Intelligence (AI) stands out as a transformative force, propelling us towards enhanced efficiency, deeper member engagement, and more strategic insights. Far from being just another tech trend, AI has become a fundamental element of our strategic toolkit, revolutionizing how we interact with members, streamline operations, and make data-driven decisions.</p><p>From automating mundane tasks to personalizing member experiences and predicting future behaviors, AI&#8217;s role is multifunctional, heralding a new era of innovation and efficiency.</p> </div>
  2670. </div>
  2671. </div>
  2672. </div>
  2673. </div>
  2674. </section>
  2675. <section class="elementor-section elementor-inner-section elementor-element elementor-element-23cd6b6 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="23cd6b6" data-element_type="section">
  2676. <div class="elementor-container elementor-column-gap-default">
  2677. <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-66b91e8" data-id="66b91e8" data-element_type="column">
  2678. <div class="elementor-widget-wrap elementor-element-populated">
  2679. <div class="elementor-element elementor-element-d62a5e5 elementor-widget elementor-widget-heading" data-id="d62a5e5" data-element_type="widget" data-widget_type="heading.default">
  2680. <div class="elementor-widget-container">
  2681. <h2 class="elementor-heading-title elementor-size-default">Streamlining Operations Through Automation</h2> </div>
  2682. </div>
  2683. <div class="elementor-element elementor-element-cb094c5 elementor-widget elementor-widget-text-editor" data-id="cb094c5" data-element_type="widget" data-widget_type="text-editor.default">
  2684. <div class="elementor-widget-container">
  2685. <p>AI technologies, especially in the form of chatbots and advanced knowledge bases, are redefining how associations interact with their members. These AI tools offer instant support, addressing common inquiries and resolving issues around the clock. This immediacy and convenience are crucial in satisfying the modern member&#8217;s expectations for quick and accessible support, thereby boosting member satisfaction and loyalty.</p><p> </p> </div>
  2686. </div>
  2687. </div>
  2688. </div>
  2689. <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-eba0031" data-id="eba0031" data-element_type="column">
  2690. <div class="elementor-widget-wrap elementor-element-populated">
  2691. <div class="elementor-element elementor-element-c939384 elementor-widget elementor-widget-video" data-id="c939384" data-element_type="widget" data-settings="{&quot;youtube_url&quot;:&quot;https:\/\/youtu.be\/EkzC9O7LhIw&quot;,&quot;lazy_load&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}" data-widget_type="video.default">
  2692. <div class="elementor-widget-container">
  2693. <div class="elementor-wrapper elementor-open-inline">
  2694. <div class="elementor-video"></div> </div>
  2695. </div>
  2696. </div>
  2697. <div class="elementor-element elementor-element-6ac8331 elementor-widget elementor-widget-text-editor" data-id="6ac8331" data-element_type="widget" data-widget_type="text-editor.default">
  2698. <div class="elementor-widget-container">
  2699. <p style="text-align: center;">AARP&#8217;s Sami Hassanyeh discusses using AI for Member Service</p> </div>
  2700. </div>
  2701. </div>
  2702. </div>
  2703. </div>
  2704. </section>
  2705. <section class="elementor-section elementor-inner-section elementor-element elementor-element-e313362 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e313362" data-element_type="section">
  2706. <div class="elementor-container elementor-column-gap-default">
  2707. <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-125df44" data-id="125df44" data-element_type="column">
  2708. <div class="elementor-widget-wrap elementor-element-populated">
  2709. <div class="elementor-element elementor-element-096b3af elementor-widget elementor-widget-text-editor" data-id="096b3af" data-element_type="widget" data-widget_type="text-editor.default">
  2710. <div class="elementor-widget-container">
  2711. <p><span style="color: var( --e-global-color-primary );">An example of this in action is an association that introduced a chatbot to handle frequently asked questions, such as event details and membership renewal processes. The chatbot managed to reduce incoming member service calls by 30%, significantly improving response times and member satisfaction.</span></p> </div>
  2712. </div>
  2713. <div class="elementor-element elementor-element-02511b5 elementor-widget elementor-widget-heading" data-id="02511b5" data-element_type="widget" data-widget_type="heading.default">
  2714. <div class="elementor-widget-container">
  2715. <h2 class="elementor-heading-title elementor-size-default">Personalizing Member Communications</h2> </div>
  2716. </div>
  2717. <div class="elementor-element elementor-element-1cf58fc elementor-widget elementor-widget-text-editor" data-id="1cf58fc" data-element_type="widget" data-widget_type="text-editor.default">
  2718. <div class="elementor-widget-container">
  2719. <p>Personalization is another area where AI is making a significant impact. Through dynamic versioning powered by AI, associations can now deliver customized messages tailored to individual members&#8217; preferences and interests. This method uses data analytics and machine learning algorithms to dissect member behavior and engagement, allowing for highly targeted communication strategies that significantly enhance member engagement.</p><p><br />A health professionals&#8217; association utilized AI to segment its communications, resulting in a 25% increase in engagement with their email campaigns. By sending personalized content based on each member&#8217;s interests and interaction history, the association not only boosted engagement but also increased attendance at targeted events and webinars.</p> </div>
  2720. </div>
  2721. <div class="elementor-element elementor-element-ec154c9 elementor-blockquote--skin-clean elementor-blockquote--align-left elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote" data-id="ec154c9" data-element_type="widget" data-widget_type="blockquote.default">
  2722. <div class="elementor-widget-container">
  2723. <blockquote class="elementor-blockquote">
  2724. <p class="elementor-blockquote__content">
  2725. In a competitive landscape, this ability to tailor marketing strategies can significantly impact membership growth. </p>
  2726. </blockquote>
  2727. </div>
  2728. </div>
  2729. <div class="elementor-element elementor-element-3927e75 elementor-widget elementor-widget-spacer" data-id="3927e75" data-element_type="widget" data-widget_type="spacer.default">
  2730. <div class="elementor-widget-container">
  2731. <div class="elementor-spacer">
  2732. <div class="elementor-spacer-inner"></div>
  2733. </div>
  2734. </div>
  2735. </div>
  2736. </div>
  2737. </div>
  2738. </div>
  2739. </section>
  2740. <div class="elementor-element elementor-element-b04eb08 elementor-widget elementor-widget-heading" data-id="b04eb08" data-element_type="widget" data-widget_type="heading.default">
  2741. <div class="elementor-widget-container">
  2742. <h2 class="elementor-heading-title elementor-size-default">Transforming Membership Marketing with AI</h2> </div>
  2743. </div>
  2744. <div class="elementor-element elementor-element-88572d2 elementor-widget elementor-widget-text-editor" data-id="88572d2" data-element_type="widget" data-widget_type="text-editor.default">
  2745. <div class="elementor-widget-container">
  2746. <p>AI-generated content and sophisticated data-driven marketing strategies are transforming how associations attract and retain members. By analyzing vast datasets, AI tools can pinpoint the most effective messaging and channels for different membership segments, optimizing marketing efforts to resonate with the intended audience. In a competitive landscape, this ability to tailor marketing strategies can significantly impact membership growth.</p><p>For instance, an association leveraging AI for membership marketing saw a 15% increase in new member acquisition within the first year. By employing continuous A/B testing and analyzing member data, the association identified key messages and channels that appealed to potential members, streamlining their marketing strategy for maximum impact.</p> </div>
  2747. </div>
  2748. <section class="elementor-section elementor-inner-section elementor-element elementor-element-720964f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="720964f" data-element_type="section">
  2749. <div class="elementor-container elementor-column-gap-default">
  2750. <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8d08bd9" data-id="8d08bd9" data-element_type="column">
  2751. <div class="elementor-widget-wrap elementor-element-populated">
  2752. <div class="elementor-element elementor-element-8520502 elementor-widget elementor-widget-heading" data-id="8520502" data-element_type="widget" data-widget_type="heading.default">
  2753. <div class="elementor-widget-container">
  2754. <h2 class="elementor-heading-title elementor-size-default">Predicting Behaviors with Digital Twins</h2> </div>
  2755. </div>
  2756. <div class="elementor-element elementor-element-efa47ba elementor-widget elementor-widget-text-editor" data-id="efa47ba" data-element_type="widget" data-widget_type="text-editor.default">
  2757. <div class="elementor-widget-container">
  2758. <p>Digital twins in AI represent a groundbreaking approach where virtual replicas of members are created to simulate behaviors and preferences. This method allows associations to test various engagement strategies and membership models without risking real-world fallout. Insights from these simulations can inform strategic decisions, ensuring offerings are closely aligned with member needs.</p><p>An environmental advocacy group used digital twins to test reactions to different membership fee structures and benefit packages. The simulations revealed preferences for tiered membership options, leading to a restructuring that increased membership renewals by 20%.</p> </div>
  2759. </div>
  2760. </div>
  2761. </div>
  2762. <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-016ffc2" data-id="016ffc2" data-element_type="column">
  2763. <div class="elementor-widget-wrap elementor-element-populated">
  2764. <div class="elementor-element elementor-element-86d0c7e elementor-widget elementor-widget-video" data-id="86d0c7e" data-element_type="widget" data-settings="{&quot;youtube_url&quot;:&quot;https:\/\/youtu.be\/7Xpadi8m3aE&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}" data-widget_type="video.default">
  2765. <div class="elementor-widget-container">
  2766. <div class="elementor-wrapper elementor-open-inline">
  2767. <div class="elementor-video"></div> </div>
  2768. </div>
  2769. </div>
  2770. <div class="elementor-element elementor-element-c74ba9f elementor-widget elementor-widget-text-editor" data-id="c74ba9f" data-element_type="widget" data-widget_type="text-editor.default">
  2771. <div class="elementor-widget-container">
  2772. <p style="text-align: center;">AARP&#8217;s Sami Hassanyeh discusses using Digital Twins to simulate member response</p> </div>
  2773. </div>
  2774. </div>
  2775. </div>
  2776. </div>
  2777. </section>
  2778. <div class="elementor-element elementor-element-7ced907 elementor-blockquote--skin-clean elementor-blockquote--align-right elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote" data-id="7ced907" data-element_type="widget" data-widget_type="blockquote.default">
  2779. <div class="elementor-widget-container">
  2780. <blockquote class="elementor-blockquote">
  2781. <p class="elementor-blockquote__content">
  2782. This method allows associations to test various engagement strategies and membership models without risking real-world fallout. </p>
  2783. </blockquote>
  2784. </div>
  2785. </div>
  2786. <div class="elementor-element elementor-element-3e2a69b elementor-widget elementor-widget-heading" data-id="3e2a69b" data-element_type="widget" data-widget_type="heading.default">
  2787. <div class="elementor-widget-container">
  2788. <h2 class="elementor-heading-title elementor-size-default">Informing Strategic Decisions</h2> </div>
  2789. </div>
  2790. <div class="elementor-element elementor-element-e4cf444 elementor-widget elementor-widget-text-editor" data-id="e4cf444" data-element_type="widget" data-widget_type="text-editor.default">
  2791. <div class="elementor-widget-container">
  2792. <p>Beyond operational efficiencies and marketing, AI-powered data analytics play a crucial role in strategic decision-making. For example, dues sensitivity analysis helps associations find the sweet spot for pricing, balancing financial sustainability with perceived value. Loyalty driver analysis, on the other hand, uncovers factors that affect member retention, guiding enhancements in value propositions and engagement strategies.</p><p><br />A trade association conducted a loyalty driver analysis using AI, identifying key services that were most valued by their members. By focusing on these areas, the association improved its retention rate by 18% over two years.</p> </div>
  2793. </div>
  2794. <div class="elementor-element elementor-element-f6db721 elementor-widget elementor-widget-heading" data-id="f6db721" data-element_type="widget" data-widget_type="heading.default">
  2795. <div class="elementor-widget-container">
  2796. <h2 class="elementor-heading-title elementor-size-default">Conclusion</h2> </div>
  2797. </div>
  2798. <div class="elementor-element elementor-element-def29fc elementor-widget elementor-widget-text-editor" data-id="def29fc" data-element_type="widget" data-widget_type="text-editor.default">
  2799. <div class="elementor-widget-container">
  2800. The integration of AI into association management heralds a paradigm shift towards more efficient, personalized, and strategically informed operations. By automating tasks, enhancing member services, personalizing communications, revolutionizing marketing efforts, simulating member behavior, and aiding in strategic decisions, AI technologies offer a comprehensive suite of tools for associations ready to embrace the future. As we continue to explore and integrate AI, associations are poised to meet the evolving needs of their members more effectively, ensuring sustained success in an increasingly digital world. </div>
  2801. </div>
  2802. <div class="elementor-element elementor-element-f53d755 elementor-widget elementor-widget-text-editor" data-id="f53d755" data-element_type="widget" data-widget_type="text-editor.default">
  2803. <div class="elementor-widget-container">
  2804. <p>For more on AI in association management, please see:  <a href="https://sequenceconsulting.com/2024-association-outlook-embrace-change/">2024 Association Outlook: Embrace the Change</a>.</p> </div>
  2805. </div>
  2806. </div>
  2807. </div>
  2808. </div>
  2809. </section>
  2810. </div>
  2811. ]]></content:encoded>
  2815. </item>
  2816. <item>
  2817. <title>2 Ways to Test Your Organization’s Member Focus</title>
  2818. <link>https://sequenceconsulting.com/test-member-focus/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=test-member-focus</link>
  2820. <dc:creator><![CDATA[Chris Vaughan, Ph.D.]]></dc:creator>
  2821. <pubDate>Fri, 26 Mar 2021 11:16:43 +0000</pubDate>
  2822. <category><![CDATA[Member Value]]></category>
  2823. <guid isPermaLink="false">http://sequenceconsulting.com/?p=819</guid>
  2824.  
  2825. <description><![CDATA[<a href="https://sequenceconsulting.com/test-member-focus/" title="2 Ways to Test Your Organization’s Member Focus" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2024/09/member-focus-2-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="member focus" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2024/09/member-focus-2-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2024/09/member-focus-2-700x700.jpg 700w, https://sequenceconsulting.com/wp-content/uploads/2024/09/member-focus-2-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2024/09/member-focus-2-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2024/09/member-focus-2-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2024/09/member-focus-2-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2024/09/member-focus-2-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2024/09/member-focus-2-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2024/09/member-focus-2-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2024/09/member-focus-2-390x390.jpg 390w, https://sequenceconsulting.com/wp-content/uploads/2024/09/member-focus-2-460x460.jpg 460w, https://sequenceconsulting.com/wp-content/uploads/2024/09/member-focus-2-554x554.jpg 554w" sizes="100vw" title="2 Ways to Test Your Organization’s Member Focus | association leadership best practices"></a>Is your organization truly member-focused? It’s easy to assume alignment with member needs, but testing that assumption is critical. In this post, we explore two practical ways to evaluate and strengthen your member focus: the Member Test and the Mission Test. These tools will help you see through your members’ eyes, align your actions with your mission, and create a stronger, more engaged organization. Ready to put your member focus to the test?"]]></description>
  2826. <content:encoded><![CDATA[<a href="https://sequenceconsulting.com/test-member-focus/" title="2 Ways to Test Your Organization’s Member Focus" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2024/09/member-focus-2-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="member focus" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2024/09/member-focus-2-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2024/09/member-focus-2-700x700.jpg 700w, https://sequenceconsulting.com/wp-content/uploads/2024/09/member-focus-2-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2024/09/member-focus-2-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2024/09/member-focus-2-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2024/09/member-focus-2-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2024/09/member-focus-2-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2024/09/member-focus-2-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2024/09/member-focus-2-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2024/09/member-focus-2-390x390.jpg 390w, https://sequenceconsulting.com/wp-content/uploads/2024/09/member-focus-2-460x460.jpg 460w, https://sequenceconsulting.com/wp-content/uploads/2024/09/member-focus-2-554x554.jpg 554w" sizes="100vw" title="2 Ways to Test Your Organization’s Member Focus | association leadership best practices"></a> <div data-elementor-type="wp-post" data-elementor-id="819" class="elementor elementor-819" data-elementor-post-type="post">
  2827. <section class="elementor-section elementor-top-section elementor-element elementor-element-2d270dd1 elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="2d270dd1" data-element_type="section">
  2828. <div class="elementor-container elementor-column-gap-default">
  2829. <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6f5fab60" data-id="6f5fab60" data-element_type="column">
  2830. <div class="elementor-widget-wrap elementor-element-populated">
  2831. <div class="elementor-element elementor-element-ba9a50a elementor-widget elementor-widget-text-editor" data-id="ba9a50a" data-element_type="widget" data-widget_type="text-editor.default">
  2832. <div class="elementor-widget-container">
  2833. <p data-pm-slice="1 1 []">Organizations often claim to have strong member focus, but how can they be sure they truly are? It’s easy to assume alignment with member needs, but testing that alignment is a critical exercise. Here are two practical ways to evaluate whether your organization genuinely prioritizes its members and maintains a strong member focus.</p> </div>
  2834. </div>
  2835. <div class="elementor-element elementor-element-ad0584b elementor-widget elementor-widget-heading" data-id="ad0584b" data-element_type="widget" data-widget_type="heading.default">
  2836. <div class="elementor-widget-container">
  2837. <h2 class="elementor-heading-title elementor-size-medium">1. The Member Test: Seeing Through Their Eyes</h2> </div>
  2838. </div>
  2839. <div class="elementor-element elementor-element-8908cf3 elementor-widget elementor-widget-text-editor" data-id="8908cf3" data-element_type="widget" data-widget_type="text-editor.default">
  2840. <div class="elementor-widget-container">
  2841. <p data-pm-slice="1 1 []">To pass the Member Test, your organization must consistently put itself in its members&#8217; shoes. This means understanding their challenges, aspirations, and how your offerings align with their needs. Consider these steps to ensure a clear member focus:</p><ul data-spread="false"><li><p><strong>Engage Directly:</strong> Conduct member surveys and interviews to gather feedback about their priorities and satisfaction with your programs and services.</p></li><li><p><strong>Create Personas:</strong> Develop detailed member personas to represent key segments of your audience, ensuring their needs and goals guide your decisions.</p></li><li><p><strong>Audit Your Offerings:</strong> Review your programs, events, and benefits to assess how well they address member priorities. Are they solving real problems or adding tangible value?</p></li></ul><p data-pm-slice="1 1 []">For example, a regional medical association realized through member interviews that rural healthcare providers felt isolated and unsupported. In response, the association launched a virtual peer network where members could share resources, discuss challenges, and access specialized training. This initiative strengthened the association’s member focus and bridged a significant gap for rural providers.</p><p>Another example comes from a professional society that discovered its members wanted more real-world applications of industry research. The society responded by creating practical toolkits and case studies that applied research findings to day-to-day work, resulting in a measurable increase in member satisfaction.</p> </div>
  2842. </div>
  2843. <div class="elementor-element elementor-element-a5a76e1 elementor-blockquote--skin-boxed elementor-blockquote--align-left elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote" data-id="a5a76e1" data-element_type="widget" data-widget_type="blockquote.default">
  2844. <div class="elementor-widget-container">
  2845. <blockquote class="elementor-blockquote">
  2846. <p class="elementor-blockquote__content">
  2847. Aligning with member needs enhances engagement, which in turn strengthens loyalty and drives growth
  2848. </p>
  2849. </blockquote>
  2850. </div>
  2851. </div>
  2852. <div class="elementor-element elementor-element-ffd52ee elementor-widget elementor-widget-heading" data-id="ffd52ee" data-element_type="widget" data-widget_type="heading.default">
  2853. <div class="elementor-widget-container">
  2854. <h4 class="elementor-heading-title elementor-size-medium">2. The Mission Test: Aligning Action with Purpose</h4> </div>
  2855. </div>
  2856. <div class="elementor-element elementor-element-743ab517 elementor-widget elementor-widget-text-editor" data-id="743ab517" data-element_type="widget" data-widget_type="text-editor.default">
  2857. <div class="elementor-widget-container">
  2858. <p data-pm-slice="1 1 []">The Mission Test evaluates whether your organization’s activities align with its mission. A misalignment often signals a drift from member focus, as the mission should encapsulate why your organization exists and whom it serves. Here’s how to apply this test to ensure a mission-driven member focus:</p><ul data-spread="false"><li><p><strong>Revisit Your Mission Statement. Ensure it clearly reflects member-centric goals. Is it still relevant to today’s members&#8217; needs</strong>?</p></li><li><p><strong>Evaluate Resource Allocation:</strong> Review your budget and staffing to confirm alignment with mission-critical initiatives. Are you investing in areas that deliver the most value to members?</p></li><li><p><strong>Assess Program Impact:</strong> Measure whether your offerings advance the mission in ways that benefit your members. Programs that fall outside this scope might require reconsideration.</p></li></ul><p data-pm-slice="1 1 []">For instance, an engineering association with a mission to “advance innovation in sustainable design” noticed that its flagship journal focused primarily on theoretical research. Members, however, wanted more content on practical, implementable solutions. The organization restructured its editorial priorities to include applied case studies and industry best practices, ensuring alignment with its mission and reinforcing member value.</p><p>Similarly, a nonprofit association serving educators identified a disconnect between its mission to “equip teachers for success” and its outdated professional development offerings. The association realigned with its mission by shifting resources to develop online, on-demand courses tailored to specific teaching challenges and significantly increased member engagement.</p> </div>
  2859. </div>
  2860. <div class="elementor-element elementor-element-6649765 elementor-widget elementor-widget-heading" data-id="6649765" data-element_type="widget" data-widget_type="heading.default">
  2861. <div class="elementor-widget-container">
  2862. <h4 class="elementor-heading-title elementor-size-medium">Why These Tests Matter
  2863.  
  2864. </h4> </div>
  2865. </div>
  2866. <div class="elementor-element elementor-element-fdb057c elementor-widget elementor-widget-text-editor" data-id="fdb057c" data-element_type="widget" data-widget_type="text-editor.default">
  2867. <div class="elementor-widget-container">
  2868. <p data-pm-slice="1 1 []">The Member Test and the Mission Test are essential tools for ensuring your organization remains grounded in member priorities. When you pass these tests, you create a virtuous cycle: aligning with member needs enhances engagement, strengthening loyalty and driving growth. This unwavering member focus can set your organization apart in a competitive landscape.</p> </div>
  2869. </div>
  2870. <div class="elementor-element elementor-element-bee5b94 elementor-blockquote--skin-boxed elementor-blockquote--align-right elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote" data-id="bee5b94" data-element_type="widget" data-widget_type="blockquote.default">
  2871. <div class="elementor-widget-container">
  2872. <blockquote class="elementor-blockquote">
  2873. <p class="elementor-blockquote__content">
  2874. The Member Test and the Mission Test are essential tools for ensuring your organization remains grounded in member priorities. </p>
  2875. </blockquote>
  2876. </div>
  2877. </div>
  2878. <div class="elementor-element elementor-element-de82345 elementor-widget elementor-widget-heading" data-id="de82345" data-element_type="widget" data-widget_type="heading.default">
  2879. <div class="elementor-widget-container">
  2880. <h4 class="elementor-heading-title elementor-size-medium">Next Steps: Putting the Tests into Action
  2881.  
  2882. </h4> </div>
  2883. </div>
  2884. <div class="elementor-element elementor-element-b004cd4 elementor-widget elementor-widget-text-editor" data-id="b004cd4" data-element_type="widget" data-widget_type="text-editor.default">
  2885. <div class="elementor-widget-container">
  2886. <p data-pm-slice="1 3 []">Here’s how to start:</p><ol start="1" data-spread="false"><li><p><strong>Survey Your Members:</strong> Use tools like surveys or focus groups to gather insights into their current needs. Strong member focus begins with listening.</p></li><li><p><strong>Audit Your Activities:</strong> Review your programs, events, and communications using the Member Test and Mission Test to ensure alignment.</p></li><li><p><strong>Adjust Strategically:</strong> Make data-driven decisions to align offerings with member priorities and your mission, ensuring consistent member focus.</p></li></ol> </div>
  2887. </div>
  2888. <div class="elementor-element elementor-element-3a11399 elementor-widget elementor-widget-heading" data-id="3a11399" data-element_type="widget" data-widget_type="heading.default">
  2889. <div class="elementor-widget-container">
  2890. <h4 class="elementor-heading-title elementor-size-medium">Final Thoughts</h4> </div>
  2891. </div>
  2892. <div class="elementor-element elementor-element-25e5c42 elementor-widget elementor-widget-text-editor" data-id="25e5c42" data-element_type="widget" data-widget_type="text-editor.default">
  2893. <div class="elementor-widget-container">
  2894. <p data-pm-slice="1 1 []">Being truly member-focused requires more than good intentions; it demands deliberate effort and consistent evaluation. By implementing the Member Test and Mission Test, your organization can stay aligned with what matters most—your members.</p><p>Are you ready to test your member focus? Start small, and the results will speak for themselves. A member-focused organization is stronger and better equipped to fulfill its mission and thrive in the long term.</p> </div>
  2895. </div>
  2896. <div class="elementor-element elementor-element-a39e3c5 elementor-widget elementor-widget-text-editor" data-id="a39e3c5" data-element_type="widget" data-widget_type="text-editor.default">
  2897. <div class="elementor-widget-container">
  2898. <p>To read more about member focus, please see <a href="https://sequenceconsulting.com/membership-offer-cant-refuse/">How to Make Membership An Offer They Can’t Refuse</a> and <a href="https://associationsnow.com/2016/06/focus-members-love/" target="_blank" rel="noopener">“Focus on Members Who Love You Most</a>.”</p> </div>
  2899. </div>
  2900. </div>
  2901. </div>
  2902. </div>
  2903. </section>
  2904. </div>
  2905. ]]></content:encoded>
  2909. </item>
  2910. <item>
  2911. <title>Member Renewal Best Practices: Insights from Industry Leaders</title>
  2912. <link>https://sequenceconsulting.com/member-renewal-best-practices/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=member-renewal-best-practices</link>
  2914. <dc:creator><![CDATA[Chris Vaughan, Ph.D.]]></dc:creator>
  2915. <pubDate>Tue, 05 Dec 2023 22:37:51 +0000</pubDate>
  2916. <category><![CDATA[Member Retention]]></category>
  2917. <guid isPermaLink="false">https://sequenceconsulting.com/?p=3848</guid>
  2918.  
  2919. <description><![CDATA[<a href="https://sequenceconsulting.com/member-renewal-best-practices/" title="Member Renewal Best Practices: Insights from Industry Leaders" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2023/12/maximize-member-retention-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="Member Renewal Best Practices" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2023/12/maximize-member-retention-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2023/12/maximize-member-retention-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2023/12/maximize-member-retention-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2023/12/maximize-member-retention-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2023/12/maximize-member-retention-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2023/12/maximize-member-retention-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2023/12/maximize-member-retention-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2023/12/maximize-member-retention-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2023/12/maximize-member-retention-390x390.jpg 390w, https://sequenceconsulting.com/wp-content/uploads/2023/12/maximize-member-retention-460x460.jpg 460w, https://sequenceconsulting.com/wp-content/uploads/2023/12/maximize-member-retention-554x554.jpg 554w" sizes="100vw" title="Member Renewal Best Practices: Insights from Industry Leaders | association leadership best practices"></a>Discover key member renewal best practices from top organizations. Enhance retention strategies with insights on auto-renew, timing, and value propositions.]]></description>
  2920. <content:encoded><![CDATA[<a href="https://sequenceconsulting.com/member-renewal-best-practices/" title="Member Renewal Best Practices: Insights from Industry Leaders" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2023/12/maximize-member-retention-150x150.jpg" class="webfeedsFeaturedVisual wp-post-image" alt="Member Renewal Best Practices" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2023/12/maximize-member-retention-150x150.jpg 150w, https://sequenceconsulting.com/wp-content/uploads/2023/12/maximize-member-retention-60x60.jpg 60w, https://sequenceconsulting.com/wp-content/uploads/2023/12/maximize-member-retention-80x80.jpg 80w, https://sequenceconsulting.com/wp-content/uploads/2023/12/maximize-member-retention-100x100.jpg 100w, https://sequenceconsulting.com/wp-content/uploads/2023/12/maximize-member-retention-120x120.jpg 120w, https://sequenceconsulting.com/wp-content/uploads/2023/12/maximize-member-retention-140x140.jpg 140w, https://sequenceconsulting.com/wp-content/uploads/2023/12/maximize-member-retention-200x200.jpg 200w, https://sequenceconsulting.com/wp-content/uploads/2023/12/maximize-member-retention-360x360.jpg 360w, https://sequenceconsulting.com/wp-content/uploads/2023/12/maximize-member-retention-390x390.jpg 390w, https://sequenceconsulting.com/wp-content/uploads/2023/12/maximize-member-retention-460x460.jpg 460w, https://sequenceconsulting.com/wp-content/uploads/2023/12/maximize-member-retention-554x554.jpg 554w" sizes="100vw" title="Member Renewal Best Practices: Insights from Industry Leaders | association leadership best practices"></a> <div data-elementor-type="wp-post" data-elementor-id="3848" class="elementor elementor-3848" data-elementor-post-type="post">
  2921. <section class="elementor-section elementor-top-section elementor-element elementor-element-183501f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="183501f" data-element_type="section">
  2922. <div class="elementor-container elementor-column-gap-default">
  2923. <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b963313" data-id="b963313" data-element_type="column">
  2924. <div class="elementor-widget-wrap elementor-element-populated">
  2925. <div class="elementor-element elementor-element-f0d0f0c elementor-widget elementor-widget-heading" data-id="f0d0f0c" data-element_type="widget" data-widget_type="heading.default">
  2926. <div class="elementor-widget-container">
  2927. <h2 class="elementor-heading-title elementor-size-default">Member Renewal Best Practices</h2> </div>
  2928. </div>
  2929. <div class="elementor-element elementor-element-8fd3e01 elementor-widget elementor-widget-heading" data-id="8fd3e01" data-element_type="widget" data-widget_type="heading.default">
  2930. <div class="elementor-widget-container">
  2931. <h5 class="elementor-heading-title elementor-size-default">A Bespoke Research Study By Sequence Consulting </h5> </div>
  2932. </div>
  2933. <div class="elementor-element elementor-element-dc64a12 elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="dc64a12" data-element_type="widget" data-widget_type="text-editor.default">
  2934. <div class="elementor-widget-container">
  2935. <p style="color: #14214a;">We conducted in-depth research with ten highly prominent organizations with renewal-based business models to understand member retention best practices and benchmarks across industries. </p><p style="color: #14214a;">Participating organizations included associations, publishers, financial services, and philanthropic organizations. </p> </div>
  2936. </div>
  2937. <section class="elementor-section elementor-inner-section elementor-element elementor-element-86587a7 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="86587a7" data-element_type="section">
  2938. <div class="elementor-container elementor-column-gap-default">
  2939. <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-03f0ce0" data-id="03f0ce0" data-element_type="column">
  2940. <div class="elementor-widget-wrap elementor-element-populated">
  2941. <div class="elementor-element elementor-element-99e8c4e elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="99e8c4e" data-element_type="widget" data-widget_type="text-editor.default">
  2942. <div class="elementor-widget-container">
  2943. <p><span style="color: var( --e-global-color-primary ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight );">The research topics include:</span></p><ul><li style="list-style-type: none;"><ul><li>Value Proposition</li><li>First-Year Renewal</li><li>Auto-Renew</li><li>Renewal Stream and Duration</li><li>Renewal Timing</li><li>Grace Periods</li></ul></li></ul> </div>
  2944. </div>
  2945. </div>
  2946. </div>
  2947. <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-fc135b6" data-id="fc135b6" data-element_type="column">
  2948. <div class="elementor-widget-wrap elementor-element-populated">
  2949. <div class="elementor-element elementor-element-669ff47 elementor-widget elementor-widget-shortcode" data-id="669ff47" data-element_type="widget" data-widget_type="shortcode.default">
  2950. <div class="elementor-widget-container">
  2951. <div class="elementor-shortcode"><div class="real3dflipbook" id="0_68721bca387f6" style="position:absolute;"></div></div>
  2952. </div>
  2953. </div>
  2954. </div>
  2955. </div>
  2956. </div>
  2957. </section>
  2958. <section class="elementor-section elementor-inner-section elementor-element elementor-element-6aea98e elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="6aea98e" data-element_type="section">
  2959. <div class="elementor-container elementor-column-gap-default">
  2960. <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-3ab1cf4" data-id="3ab1cf4" data-element_type="column">
  2961. <div class="elementor-widget-wrap elementor-element-populated">
  2962. <div class="elementor-element elementor-element-ea2ac92 elementor-widget elementor-widget-text-editor" data-id="ea2ac92" data-element_type="widget" data-widget_type="text-editor.default">
  2963. <div class="elementor-widget-container">
  2964. <p>The result is a revealing look at what works in renewal across the board, regardless of the business you are in, and practical insights you can use to improve your own member retention.  </p> </div>
  2965. </div>
  2966. </div>
  2967. </div>
  2968. </div>
  2969. </section>
  2970. <section class="elementor-section elementor-inner-section elementor-element elementor-element-04474ba elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="04474ba" data-element_type="section">
  2971. <div class="elementor-container elementor-column-gap-default">
  2972. <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-876e867" data-id="876e867" data-element_type="column">
  2973. <div class="elementor-widget-wrap">
  2974. </div>
  2975. </div>
  2976. </div>
  2977. </section>
  2978. <div class="elementor-element elementor-element-f3108a0 elementor-widget elementor-widget-text-editor" data-id="f3108a0" data-element_type="widget" data-widget_type="text-editor.default">
  2979. <div class="elementor-widget-container">
  2980. <p>To learn more about member renewal best practices see <a href="https://sequenceconsulting.com/member-retention-three-keys/">The Art of Member Retention: 3 Essential Strategies </a>and <a href="https://memberclicks.com/blog/membership-renewal/" target="_blank" rel="noopener">Membership Retention and Renewals: Strategies, Processes, and Tips</a></p> </div>
  2981. </div>
  2982. </div>
  2983. </div>
  2984. </div>
  2985. </section>
  2986. </div>
  2987. ]]></content:encoded>
  2991. </item>
  2992. <item>
  2993. <title>The Real Reason Members Don&#8217;t Renew: They Don&#8217;t Know What You Do</title>
  2994. <link>https://sequenceconsulting.com/members-dont-renew/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=members-dont-renew</link>
  2996. <dc:creator><![CDATA[Chris Vaughan, Ph.D.]]></dc:creator>
  2997. <pubDate>Sun, 20 Mar 2022 20:47:19 +0000</pubDate>
  2998. <category><![CDATA[Member Retention]]></category>
  2999. <guid isPermaLink="false">https://sequenceconsulting.com/?p=1341</guid>
  3000.  
  3001. <description><![CDATA[<a href="https://sequenceconsulting.com/members-dont-renew/" title="The Real Reason Members Don&#8217;t Renew: They Don&#8217;t Know What You Do" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2022/03/cracking-the-code-the-real-reason-members-don-t-renew-150x150.jpeg" class="webfeedsFeaturedVisual wp-post-image" alt="Decoding Member Non-Renewal: Unraveling the Mystery" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2022/03/cracking-the-code-the-real-reason-members-don-t-renew-150x150.jpeg 150w, https://sequenceconsulting.com/wp-content/uploads/2022/03/cracking-the-code-the-real-reason-members-don-t-renew-60x60.jpeg 60w, https://sequenceconsulting.com/wp-content/uploads/2022/03/cracking-the-code-the-real-reason-members-don-t-renew-80x80.jpeg 80w, https://sequenceconsulting.com/wp-content/uploads/2022/03/cracking-the-code-the-real-reason-members-don-t-renew-100x100.jpeg 100w, https://sequenceconsulting.com/wp-content/uploads/2022/03/cracking-the-code-the-real-reason-members-don-t-renew-120x120.jpeg 120w, https://sequenceconsulting.com/wp-content/uploads/2022/03/cracking-the-code-the-real-reason-members-don-t-renew-140x140.jpeg 140w, https://sequenceconsulting.com/wp-content/uploads/2022/03/cracking-the-code-the-real-reason-members-don-t-renew-200x200.jpeg 200w, https://sequenceconsulting.com/wp-content/uploads/2022/03/cracking-the-code-the-real-reason-members-don-t-renew-360x360.jpeg 360w, https://sequenceconsulting.com/wp-content/uploads/2022/03/cracking-the-code-the-real-reason-members-don-t-renew-390x390.jpeg 390w, https://sequenceconsulting.com/wp-content/uploads/2022/03/cracking-the-code-the-real-reason-members-don-t-renew-460x458.jpeg 460w" sizes="100vw" title="The Real Reason Members Don&#039;t Renew: They Don&#039;t Know What You Do | association leadership best practices"></a>Discover why members don't renew: a lack of perceived value. Learn how communicating your organization's impact can boost member retention.]]></description>
  3002. <content:encoded><![CDATA[<a href="https://sequenceconsulting.com/members-dont-renew/" title="The Real Reason Members Don&#8217;t Renew: They Don&#8217;t Know What You Do" rel="nofollow"><img width="150" height="150" src="https://sequenceconsulting.com/wp-content/uploads/2022/03/cracking-the-code-the-real-reason-members-don-t-renew-150x150.jpeg" class="webfeedsFeaturedVisual wp-post-image" alt="Decoding Member Non-Renewal: Unraveling the Mystery" style="display: block; margin: auto; margin-bottom: 5px;max-width: 100%;" link_thumbnail="1" decoding="async" srcset="https://sequenceconsulting.com/wp-content/uploads/2022/03/cracking-the-code-the-real-reason-members-don-t-renew-150x150.jpeg 150w, https://sequenceconsulting.com/wp-content/uploads/2022/03/cracking-the-code-the-real-reason-members-don-t-renew-60x60.jpeg 60w, https://sequenceconsulting.com/wp-content/uploads/2022/03/cracking-the-code-the-real-reason-members-don-t-renew-80x80.jpeg 80w, https://sequenceconsulting.com/wp-content/uploads/2022/03/cracking-the-code-the-real-reason-members-don-t-renew-100x100.jpeg 100w, https://sequenceconsulting.com/wp-content/uploads/2022/03/cracking-the-code-the-real-reason-members-don-t-renew-120x120.jpeg 120w, https://sequenceconsulting.com/wp-content/uploads/2022/03/cracking-the-code-the-real-reason-members-don-t-renew-140x140.jpeg 140w, https://sequenceconsulting.com/wp-content/uploads/2022/03/cracking-the-code-the-real-reason-members-don-t-renew-200x200.jpeg 200w, https://sequenceconsulting.com/wp-content/uploads/2022/03/cracking-the-code-the-real-reason-members-don-t-renew-360x360.jpeg 360w, https://sequenceconsulting.com/wp-content/uploads/2022/03/cracking-the-code-the-real-reason-members-don-t-renew-390x390.jpeg 390w, https://sequenceconsulting.com/wp-content/uploads/2022/03/cracking-the-code-the-real-reason-members-don-t-renew-460x458.jpeg 460w" sizes="100vw" title="The Real Reason Members Don&#039;t Renew: They Don&#039;t Know What You Do | association leadership best practices"></a> <div data-elementor-type="wp-post" data-elementor-id="1341" class="elementor elementor-1341" data-elementor-post-type="post">
  3003. <section class="elementor-section elementor-top-section elementor-element elementor-element-e83daef elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="e83daef" data-element_type="section">
  3004. <div class="elementor-container elementor-column-gap-default">
  3005. <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2b67ddc7" data-id="2b67ddc7" data-element_type="column">
  3006. <div class="elementor-widget-wrap elementor-element-populated">
  3007. <div class="elementor-element elementor-element-fd486b7 elementor-widget elementor-widget-heading" data-id="fd486b7" data-element_type="widget" data-widget_type="heading.default">
  3008. <div class="elementor-widget-container">
  3009. <h2 class="elementor-heading-title elementor-size-default">The Real Reason Members Don't Renew Membership: They Don't Know What You Do</h2> </div>
  3010. </div>
  3011. <div class="elementor-element elementor-element-d38525b elementor-widget elementor-widget-text-editor" data-id="d38525b" data-element_type="widget" data-widget_type="text-editor.default">
  3012. <div class="elementor-widget-container">
  3013. <p>Membership surveys consistently indicate that the primary reason for non-renewal among members is a perceived lack of value. The common factors cited by members who don&#8217;t renew membership often include lack of engagement, value, or return on investment (ROI). This raises the question: &#8220;What do they want us to do?&#8221; But the real question is: &#8220;What do they <em>think</em> we do?&#8221;</p>
  3014. <p>A prominent medical society, facing challenges in delivering member value like many others, posed this question and received a startling response: Members knew almost nothing about most of the work the association did. Shockingly, only 20% of established physicians were aware of any other offerings from the association besides the journal. Consequently, they failed to grasp the value of their membership because they were unaware of the association&#8217;s other valuable resources. As a result, they lacked a compelling reason to renew membership.</p> </div>
  3015. </div>
  3016. <div class="elementor-element elementor-element-6540406 elementor-blockquote--skin-quotation elementor-blockquote--align-right elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote" data-id="6540406" data-element_type="widget" data-widget_type="blockquote.default">
  3017. <div class="elementor-widget-container">
  3018. <blockquote class="elementor-blockquote">
  3019. <p class="elementor-blockquote__content">
  3020. Members knew almost nothing about most of the work the association did. Shockingly, only 20% were aware of any other offerings besides the journal. </p>
  3021. </blockquote>
  3022. </div>
  3023. </div>
  3024. <div class="elementor-element elementor-element-583bef9 elementor-widget elementor-widget-heading" data-id="583bef9" data-element_type="widget" data-widget_type="heading.default">
  3025. <div class="elementor-widget-container">
  3026. <h2 class="elementor-heading-title elementor-size-default">Members don't need new things to make them renew</h2> </div>
  3027. </div>
  3028. <div class="elementor-element elementor-element-77088b9 elementor-widget elementor-widget-text-editor" data-id="77088b9" data-element_type="widget" data-widget_type="text-editor.default">
  3029. <div class="elementor-widget-container">
  3030. <p>The main question was this: &#8220;How would their perception change if they were aware?&#8221; To explore this, they experimented. They engaged in discussions with doctors about the organization and its impactful contributions. These discussions were titled &#8220;Twenty Minutes With Tim&#8221; (pseudonym). They believed that spending twenty minutes with any physician would be sufficient to persuade them to become members and renew their membership. We explained everything the organization did to improve the lives of doctors and their patients, most of which they had never heard of before. Subsequently, they asked if these physicians would consider joining or renewing. Almost all of them said they would. </p>
  3031. <p>The key takeaway is that members weren&#8217;t asking for anything new or different. They weren&#8217;t expressing any dissatisfaction with the organization&#8217;s current efforts. Instead, they weren&#8217;t aware of all the organization&#8217;s great work that served their interests. The real challenge lay not in coming up with new offerings but in effectively showcasing the exceptional offerings they already had. </p> </div>
  3032. </div>
  3033. <div class="elementor-element elementor-element-5c726a1 elementor-widget elementor-widget-heading" data-id="5c726a1" data-element_type="widget" data-widget_type="heading.default">
  3034. <div class="elementor-widget-container">
  3035. <h2 class="elementor-heading-title elementor-size-default">You must align with how members perceive value</h2> </div>
  3036. </div>
  3037. <div class="elementor-element elementor-element-7f609a0 elementor-widget elementor-widget-text-editor" data-id="7f609a0" data-element_type="widget" data-widget_type="text-editor.default">
  3038. <div class="elementor-widget-container">
  3039. <p>Not every member gives you twenty minutes. Sometimes, you only have twenty seconds while they quickly scan your email or post. Naturally, you might feel inclined to overwhelm them with a long list of everything you do or desperately try to direct them to your website for more information. But even if you&#8217;re already doing these things, chances are you&#8217;re still struggling to make an impact. Your current methods aren&#8217;t effective because they don&#8217;t align with how members perceive value.</p>
  3040. <p>Think about those classic diners with extensive menus boasting hundreds of options. Do you read the entire menu? Or do you skip to the dishes you like and ignore the rest? It can be off-putting when you must put in so much effort to find what you want. While your organization is not a diner, you might unintentionally imitate one by bombarding your members with information, hoping they&#8217;ll find something they like. So, how can you simplify your offerings when everything you do is genuinely valuable?</p>
  3041. <p> </p> </div>
  3042. </div>
  3043. <div class="elementor-element elementor-element-57c2aa3 elementor-widget elementor-widget-heading" data-id="57c2aa3" data-element_type="widget" data-widget_type="heading.default">
  3044. <div class="elementor-widget-container">
  3045. <h2 class="elementor-heading-title elementor-size-default">members don't renew just for transactions</h2> </div>
  3046. </div>
  3047. <div class="elementor-element elementor-element-36a3a393 elementor-widget elementor-widget-text-editor" data-id="36a3a393" data-element_type="widget" data-widget_type="text-editor.default">
  3048. <div class="elementor-widget-container">
  3049. <p></p>
  3050. <p></p>
  3051. <p></p>
  3052. <p></p>
  3053. <p>Twenty Minutes With Tim revealed an important insight: not all members prioritize transactional value, where it&#8217;s a give-and-take relationship. Some members are interested in benefits and discounts, while others have different concerns. These individuals focus on improving patient outcomes, challenging insurance companies and pharmaceutical giants, and enhancing their practices. What&#8217;s intriguing is that these members aren&#8217;t searching for mere deals; they seek an ally.</p>
  3054. <p>The organization possesses a wealth of information that aligns with members&#8217; interests. They have achieved remarkable accomplishments and obtained impressive results. When members become aware of these endeavors, they recognize the value and find a compelling reason to renew membership for themselves and their profession and patients. They perceive the organization as an ally worth supporting, thus motivating them to continue their membership.</p>
  3055. <p></p> </div>
  3056. </div>
  3057. <div class="elementor-element elementor-element-3946f1f elementor-blockquote--skin-quotation elementor-blockquote--align-right elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote" data-id="3946f1f" data-element_type="widget" data-widget_type="blockquote.default">
  3058. <div class="elementor-widget-container">
  3059. <blockquote class="elementor-blockquote">
  3060. <p class="elementor-blockquote__content">
  3061. Associations find themselves wondering, "What do they want us to do?" The real question is, "What do they think we do?" </p>
  3062. </blockquote>
  3063. </div>
  3064. </div>
  3065. <div class="elementor-element elementor-element-115a4ce elementor-widget elementor-widget-heading" data-id="115a4ce" data-element_type="widget" data-widget_type="heading.default">
  3066. <div class="elementor-widget-container">
  3067. <h2 class="elementor-heading-title elementor-size-default">If you want them to renew membership, tell them what you do for them</h2> </div>
  3068. </div>
  3069. <div class="elementor-element elementor-element-2880026 elementor-widget elementor-widget-text-editor" data-id="2880026" data-element_type="widget" data-widget_type="text-editor.default">
  3070. <div class="elementor-widget-container">
  3071. <p>In response, the organization rolled out a bold new strategy that made what they learned in Twenty Minutes With Tim into a campaign. It put physicians front and center in the membership brand, and reinforced the things the association did that doctors cared about most. It included &#8220;proof points,&#8221; real stories of things the association had accomplished for doctors to make the case that membership was for them. In just one year, this innovative membership brand and marketing strategy  tripled the rate at which new members joined the association. (To learn more, read <a href="https://sequenceconsulting.com/how-ama-tripled-member-growth-rate/">The Power Of Strategy: How AMA Achieved Exponential Member Growth</a>.)</p>
  3072. <p>Countless organizations face a similar challenge. Frequently, associations find themselves wondering, “<em>What do they think we do</em>?” It becomes clear that their members really have no idea what their association does and that therein lies the root cause of why members don&#8217;t engage and don&#8217;t renew membership. </p>
  3073. <p><b>What do your members think YOU do? The answer could be the real reason members don&#8217;t renew.</b></p>
  3074. <p> </p> </div>
  3075. </div>
  3076. <div class="elementor-element elementor-element-f2d0557 elementor-widget elementor-widget-text-editor" data-id="f2d0557" data-element_type="widget" data-widget_type="text-editor.default">
  3077. <div class="elementor-widget-container">
  3078. <p>For more insights on why members don&#8217;t renew, see: <a href="https://sequenceconsulting.com/membership-offer-cant-refuse/">From Ordinary to Extraordinary: Crafting Membership Offers They Can&#8217;t Refuse</a> and <a style="background-color: #ffffff;" href="https://www.higherlogic.com/blog/improve-membership-renewal-strategy-association/" target="_blank" rel="noopener">Membership Renewal Strategy: The Top 6 Reasons Your Members Don&#8217;t Renew.</a></p> </div>
  3079. </div>
  3080. </div>
  3081. </div>
  3082. </div>
  3083. </section>
  3084. </div>
  3085. ]]></content:encoded>
  3089. </item>
  3090. </channel>
  3091. </rss>
  3092.  

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