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Source: https://googlenews.in/feed/

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<title>Google Updated Documentation For EEA Structured Data Carousels (Beta) – Google News</title>
<link>https://googlenews.in/google-updated-documentation-for-eea-structured-data-carousels-beta-google-news/</link>
<comments>https://googlenews.in/google-updated-documentation-for-eea-structured-data-carousels-beta-google-news/#respond</comments>
<dc:creator><![CDATA[admin]]></dc:creator>
<pubDate>Mon, 14 Apr 2025 09:23:27 +0000</pubDate>
<category><![CDATA[Google News]]></category>
<guid isPermaLink="false">https://googlenews.in/google-updated-documentation-for-eea-structured-data-carousels-beta-google-news/</guid>
<description><![CDATA[Google updated the structured data documentation for their European Economic Area (EEA) carousels that are currently in beta. A notable change is that the shopping queries carousels beta testing has expanded beyond Germany, France, Czechia, and the UK, so that availability is now open to all EEA countries. A byproduct of the changes is that […]
The post <a href="https://googlenews.in/google-updated-documentation-for-eea-structured-data-carousels-beta-google-news/">Google Updated Documentation For EEA Structured Data Carousels (Beta) – Google News</a> appeared first on <a href="https://googlenews.in">Google News India</a>.
]]></description>
<content:encoded><![CDATA[ 

<div id="narrow-cont">
Google updated the structured data documentation for their European Economic Area (EEA) carousels that are currently in beta. A notable change is that the shopping queries carousels beta testing has expanded beyond Germany, France, Czechia, and the UK, so that availability is now open to all EEA countries. A byproduct of the changes is that the documentation is more easily understood.
<h2>Example Of Tidying Up Content Structure</h2>
Apart from reflecting the changes to the carousels beta program and unmentioned part of the update was to make the information flow in a more orderly manner so that it’s more easily comprehensible.
This section was edited to remove the exception about flight queries and to remove the associated flight queries interest form:
<blockquote>
“…you can start by filling out the applicable form (for flights queries, use the interest form for flights queries).”
</blockquote>
That section now reads like this:
<blockquote>
“you can start by filling out the applicable form:”
</blockquote>
The reason they did that was to make it less confusing by decoupling the flight query information from the other unrelated parts and rearranging the different topics into their own mini-sections, adding the flight query parts into its own mini-section. It creates a more orderly procession of information that makes the entire page easily understandable.
Here are the brand new sections that Google added, with the aforementioned mini-sections:
<blockquote>
“For queries related to ground transportation, hotels, vacation rentals, local business, and things to do (for example, events, tours, and activities), use this Google Search aggregator features interest form
For flights queries, use this flight queries interest form
For shopping queries, get started with the Comparison Shopping Services (CSS) program”
</blockquote>
<h2>Feature Change</h2>
The following section was removed because the availability of the features changed:
<blockquote>
“For shopping queries, it’s being tested first in Germany, France, Czechia, and the UK.”
</blockquote>
That section was replaced with the following section which reflects the current expanded availability of the shopping carousel beta feature:
<blockquote>
“This feature is currently only available in European Economic Area (EEA) countries, on both desktop and mobile devices. It’s available for travel, local, and shopping queries.”
</blockquote>
Google’s changelog for the change explains it like this:
<blockquote>
“Updating the interest forms for structured data carousels (beta) What: Updated the structured data carousels (beta) documentation to include the current interest forms and supported query types.
Why: To reflect the current state of the feature and process for expressing interest.”
</blockquote>
Read Google’s feature availability documentation here:
<a rel="nofollow" target="_blank" href="https://developers.google.com/search/docs/appearance/structured-data/carousels-beta" target="_blank" rel="noopener">Structured data carousels (beta)</a>
Featured Image by Shutterstock/Hieronymus Ukkel
</div>
 
 <a href="https://www.searchenginejournal.com/google-updated-documentation-for-eea-structured-data-carousels-beta/544270/">Source link </a>
The post <a href="https://googlenews.in/google-updated-documentation-for-eea-structured-data-carousels-beta-google-news/">Google Updated Documentation For EEA Structured Data Carousels (Beta) – Google News</a> appeared first on <a href="https://googlenews.in">Google News India</a>.
]]></content:encoded>
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</item>
<item>
<title>LinkedIn Integrates Calendly Scheduling Into Profile Buttons – Google News</title>
<link>https://googlenews.in/linkedin-integrates-calendly-scheduling-into-profile-buttons-google-news/</link>
<comments>https://googlenews.in/linkedin-integrates-calendly-scheduling-into-profile-buttons-google-news/#respond</comments>
<dc:creator><![CDATA[admin]]></dc:creator>
<pubDate>Tue, 25 Mar 2025 08:47:57 +0000</pubDate>
<category><![CDATA[Google News]]></category>
<guid isPermaLink="false">https://googlenews.in/linkedin-integrates-calendly-scheduling-into-profile-buttons-google-news/</guid>
<description><![CDATA[LinkedIn partners with Calendly, enabling Premium users to schedule meetings directly through profile buttons. LinkedIn partners with Calendly on custom profile buttoms.  This functionality enables users to schedule meetings directly through profiles. This feature is available to premium users. Source link
The post <a href="https://googlenews.in/linkedin-integrates-calendly-scheduling-into-profile-buttons-google-news/">LinkedIn Integrates Calendly Scheduling Into Profile Buttons – Google News</a> appeared first on <a href="https://googlenews.in">Google News India</a>.
]]></description>
<content:encoded><![CDATA[ 

<div id="main-content">
LinkedIn partners with Calendly, enabling Premium users to schedule meetings directly through profile buttons.
<ul class="key_takeaways m-bot-40">
<li>LinkedIn partners with Calendly on custom profile buttoms. 
</li>
<li>This functionality enables users to schedule meetings directly through profiles.</li>
<li>This feature is available to premium users. </li>
</ul></div>
 
 <a href="https://www.searchenginejournal.com/linkedin-integrates-calendly-scheduling-into-profile-buttons/542834/">Source link </a>
The post <a href="https://googlenews.in/linkedin-integrates-calendly-scheduling-into-profile-buttons-google-news/">LinkedIn Integrates Calendly Scheduling Into Profile Buttons – Google News</a> appeared first on <a href="https://googlenews.in">Google News India</a>.
]]></content:encoded>
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<item>
<title>QR Codes For Review Pages – Google News</title>
<link>https://googlenews.in/qr-codes-for-review-pages-google-news/</link>
<comments>https://googlenews.in/qr-codes-for-review-pages-google-news/#respond</comments>
<dc:creator><![CDATA[admin]]></dc:creator>
<pubDate>Wed, 05 Mar 2025 08:45:38 +0000</pubDate>
<category><![CDATA[Google News]]></category>
<guid isPermaLink="false">https://googlenews.in/qr-codes-for-review-pages-google-news/</guid>
<description><![CDATA[Google has rolled out a new feature for Google Business Profiles that makes it easier to collect customer reviews. You can now generate custom QR codes that, when scanned, direct customers straight to your business’s review page. Google announced the update today on X: You can now create easy-to-scan QR codes that take customers directly […]
The post <a href="https://googlenews.in/qr-codes-for-review-pages-google-news/">QR Codes For Review Pages – Google News</a> appeared first on <a href="https://googlenews.in">Google News India</a>.
]]></description>
<content:encoded><![CDATA[ 

<div id="narrow-cont">
Google has rolled out a new feature for Google Business Profiles that makes it easier to collect customer reviews.
You can now generate custom QR codes that, when scanned, direct customers straight to your business’s review page.
Google announced the update today on X:
<blockquote class="twitter-quote" id="tweet-1896974056391631161" data-width="550" data-dnt="true">
You can now create easy-to-scan QR codes that take customers directly to your GBP, encouraging them to leave more reviews. 
On your desktop, go to your Business Profile and click on “ask for reviews”. Follow the instructions to generate a link or a QR code. Voila! <a rel="nofollow" target="_blank" href="https://t.co/GX0HnLmAp6" target="_blank" rel="noopener">pic.twitter.com/GX0HnLmAp6</a>
— Google Business Profile (@GoogleMyBiz) <a rel="nofollow" target="_blank" href="https://twitter.com/GoogleMyBiz/status/1896974056391631161?ref_src=twsrc%5Etfw" target="_blank" rel="noopener">March 4, 2025</a>
</blockquote>
<h2>How to Access the Feature</h2>
You can access the QR code generator by following these steps:
<ol>
<li>Visit your Google Business Profile dashboard on desktop</li>
<li>Click on the “ask for reviews” option</li>
<li>Follow the on-screen instructions to generate either a direct link or a QR code</li>
</ol>
The system offers multiple sharing options, including Email, WhatsApp, and Facebook.
<h2>What This Means For Businesses</h2>
This update gives you more ways to increase review volume with minimal friction. QR codes can be displayed at physical locations, added to receipts, or included in post-purchase communications.
Review quantity and quality can enhance local search visibility. While reviews don’t impact search rankings, they affect Google’s local pack.
See more:
<h2>Customers More Willing To Write Reviews</h2>
On the topic of local search, I covered a relevant study earlier this week that finds customers are increasingly willing to write reviews.
BrightLocal analyzed 15 years of data and determined that customers are growing more aware of the importance of reviews. This awareness makes them more eager to contribute their thoughts and opinions.
The study reads:
<blockquote>
“… despite the challenges of maintaining a consistent stream of new reviews, consumers are overwhelmingly willing to write one. It’s all about giving them a strong reason to do so (AKA a memorable experience) and catching them at the right time.”
</blockquote>
See more:
Greater customer awareness is a double-edged sword, the study points out.
While people are more willing to write reviews, they’re less trusting of overall review scores. This means customers consult “alternative” sources like TikTok and YouTube in addition to checking Google reviews.
As you utilize this QR code feature to gather more reviews, remember that it’s important to be visible across multiple platforms to reach today’s customers.
<hr/>
Featured Image: BestForBest/Shutterstock
</div>
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<title>Hackers Use Google Tag Manager to Steal Credit Card Numbers – Google News</title>
<link>https://googlenews.in/hackers-use-google-tag-manager-to-steal-credit-card-numbers-google-news/</link>
<comments>https://googlenews.in/hackers-use-google-tag-manager-to-steal-credit-card-numbers-google-news/#respond</comments>
<dc:creator><![CDATA[admin]]></dc:creator>
<pubDate>Thu, 13 Feb 2025 08:45:08 +0000</pubDate>
<category><![CDATA[Google News]]></category>
<guid isPermaLink="false">https://googlenews.in/hackers-use-google-tag-manager-to-steal-credit-card-numbers-google-news/</guid>
<description><![CDATA[Hackers are actively exploiting a vulnerability to inject an obfuscated script into Magento-based eCommerce websites. The malware is loaded via Google Tag Manager, allowing them to steal credit card numbers when customers check out. A hidden PHP backdoor is used to keep the code on the site and steal user data. The credit card skimmer […]
The post <a href="https://googlenews.in/hackers-use-google-tag-manager-to-steal-credit-card-numbers-google-news/">Hackers Use Google Tag Manager to Steal Credit Card Numbers – Google News</a> appeared first on <a href="https://googlenews.in">Google News India</a>.
]]></description>
<content:encoded><![CDATA[ 

<div id="narrow-cont">
Hackers are actively exploiting a vulnerability to inject an obfuscated script into Magento-based eCommerce websites. The malware is loaded via Google Tag Manager, allowing them to steal credit card numbers when customers check out. A hidden PHP backdoor is used to keep the code on the site and steal user data.
The credit card skimmer was discovered by security researchers at Sucuri who advise that the malware was loaded from a database table, cms_block.content. The Google Tag Manager (GTM) script on a website looks normal because the malicious script is coded to evade detection.
Once the malware was active it would record credit card information from a Magento ecommerce checkout page and send it to an external server controlled by a hacker.
Sucuri security researchers also discovered a backdoor PHP file. PHP files are the ‘building blocks’ of many dynamic websites built on platforms like Magento, WordPress, Drupal, and Joomla. Thus, a malware PHP file, once injected, can operate within the content management system.
This is the PHP file that researchers identified:
<pre style="padding-left: 40px;">./media/index.php.</pre>
According to the advisory published on the Sucuri website:
<blockquote>
“At the time of writing this article, we found that at least 6 websites were currently infected with this particular Google Tag Manager ID, indicating that this threat is actively affecting multiple sites.
eurowebmonitortool[.]com is used in this malicious campaign and is currently blocklisted by 15 security vendors at VirusTotal.”
</blockquote>
<iframe class="sej-iframe-auto-height" id="in-content-iframe" scrolling="no" src="https://www.searchenginejournal.com/wp-json/sscats/v2/tk/Middle_Post_Text"></iframe>
VirusTotal.com is a crowdsourced security service that provides free file scanning and acts as an aggregator of information.
Sucuri advises the following steps for cleaning an infected website:
<blockquote>
<ul>
<li>“Remove any suspicious GTM tags. Log into GTM, identify, and delete any suspicious tags.</li>
<li>Perform a full website scan to detect any other malware or backdoors.</li>
<li>Remove any malicious scripts or backdoor files.</li>
<li>Ensure Magento and all extensions are up-to-date with security patches.</li>
<li>Regularly monitor site traffic and GTM for any unusual activity.”</li>
</ul>
</blockquote>
Read the Sucuri advisory:
<a rel="nofollow" target="_blank" href="https://blog.sucuri.net/2025/02/google-tag-manager-skimmer-steals-credit-card-info-from-magento-site.html" target="_blank" rel="noopener">Google Tag Manager Skimmer Steals Credit Card Info From Magento Site</a>
Featured Image by Shutterstock/sdx15
</div>
 
 <a href="https://www.searchenginejournal.com/hackers-use-google-tag-manager-to-steal-credit-card-numbers/539691/">Source link </a>
The post <a href="https://googlenews.in/hackers-use-google-tag-manager-to-steal-credit-card-numbers-google-news/">Hackers Use Google Tag Manager to Steal Credit Card Numbers – Google News</a> appeared first on <a href="https://googlenews.in">Google News India</a>.
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<title>Does Google Favor UGC? Reddit Leads In Search Growth [STUDY] – Google News</title>
<link>https://googlenews.in/does-google-favor-ugc-reddit-leads-in-search-growth-study-google-news/</link>
<comments>https://googlenews.in/does-google-favor-ugc-reddit-leads-in-search-growth-study-google-news/#respond</comments>
<dc:creator><![CDATA[admin]]></dc:creator>
<pubDate>Fri, 24 Jan 2025 08:23:28 +0000</pubDate>
<category><![CDATA[Google News]]></category>
<guid isPermaLink="false">https://googlenews.in/does-google-favor-ugc-reddit-leads-in-search-growth-study-google-news/</guid>
<description><![CDATA[This past year was a big one for SEO, with major changes in how Google ranks content. According to SISTRIX’s latest IndexWatch report, the year’s biggest winners were platforms focused on user-generated content (UGC), AI-powered tools, and large ecommerce brands. Reddit emerged as the leader among standout performers, but its dominance raises questions about Google’s […]
The post <a href="https://googlenews.in/does-google-favor-ugc-reddit-leads-in-search-growth-study-google-news/">Does Google Favor UGC? Reddit Leads In Search Growth [STUDY] – Google News</a> appeared first on <a href="https://googlenews.in">Google News India</a>.
]]></description>
<content:encoded><![CDATA[ 

<div id="narrow-cont">
This past year was a big one for SEO, with major changes in how Google ranks content.
According to SISTRIX’s latest IndexWatch <a rel="nofollow" target="_blank" href="https://www.sistrix.com/blog/indexwatch-seo-winners-in-google-us-search-2024/" target="_blank" rel="noopener">report</a>, the year’s biggest winners were platforms focused on user-generated content (UGC), AI-powered tools, and large ecommerce brands.
Reddit emerged as the leader among standout performers, but its dominance raises questions about Google’s practices.
Here’s a breakdown of the top-performing sites and what drove their success.
<h2>Top Performers in Search Growth</h2>
The report highlights Reddit as the year’s top performer, nearly tripling its visibility in Google’s US search results.
Reddit climbed higher in rankings for a variety of keywords, from product reviews to niche discussions, making it a major competitor to traditional content and e-commerce sites.
Other big winners in search visibility included:
<ol>
<li>Reddit.com: +190.9% growth</li>
<li>Instagram.com: Significant increases driven by its visual and video content</li>
<li>YouTube.com: Continued dominance through video SEO</li>
<li>Spotify.com: Strong gains in music-related searches</li>
<li>Wikipedia.org: Consistent growth as an authoritative content source</li>
</ol>
<h2>Reddit’s Dominance Raises Questions</h2>
While Reddit’s success is significant, it raises ethical and strategic questions for the SEO community.
Google’s policies, such as its stance on “<a rel="nofollow" target="_blank" href="https://www.searchenginejournal.com/google-updates-site-reputation-abuse-policy-documentation/537941/">site reputation</a>” and “<a rel="nofollow" target="_blank" href="https://www.searchenginejournal.com/google-completes-march-spam-update-core-update-continues/511655/">scaled content</a>” abuse, discourage websites from publishing content outside their established topical authority. This policy aims to prevent sites from piggybacking on their existing authority to rank for unrelated keywords.
Yet Reddit appears to be exempt from this rule. The platform ranks for an incredibly wide range of keywords, from precise technical terms to general lifestyle topics, without being tied to a single area of expertise.
This begs the question: why does Reddit get to rank for everything while other sites are penalized for straying too far from their core focus?
Adding to the intrigue, it’s worth noting that Reddit <a rel="nofollow" target="_blank" href="https://www.searchenginejournal.com/google-announces-deal-to-show-more-reddit-content/509132/">has a deal</a> in place with Google for broader search distribution. While this partnership isn’t entirely transparent, it raises further concerns about fairness in Google’s ranking system and whether specific platforms receive preferential treatment.
<h2>Fastest-Growing Sites by Percentage</h2>
While the largest platforms gained the most ground overall, several smaller ones stood out:
<ol>
<li>ck12.org: +601.59% growth in rankings</li>
<li>VirginAtlantic.com: +509.74% growth following site migrations</li>
<li>Quillbot.com: +490.70% growth via AI-driven SEO strategies</li>
<li>Hardrock.com: +436.63% growth after consolidating site sections</li>
<li>TheKitchn.com: +300.40% growth driven by recipe content</li>
</ol>
The report notes that many sites relied on “programmatic” SEO strategies.
For example, ck12.org used AI-powered resources to rank for thousands of educational queries.
Lily Ray states in the report:
<blockquote>
“For some of the winners, visibility growth stemmed from a “programmatic SEO” strategy, which use automation to scale pages that target many different search queries relevant to the site’s core offerings. For example, the site ck12.org, which claims to be the “world’s most powerful AI tutor,” has seen substantial visibility growth, predominantly stemming from its ‘flexbooks’ subdomain and ‘flexi’ subfolders.”
</blockquote>
<h2>User-Generated Content</h2>
UGC platforms had a breakthrough year. Alongside Reddit, sites like Quora, Stack Exchange, and GitHub gained significant search visibility.
HubPages, particularly its Discover subdomain, also emerged as a major winner, growing in rankings by targeting topics like jokes, pet advice, and music.
Google’s algorithm seems to favor UGC platforms even when individual articles vary in quality.
The report notes:
<blockquote>
“Interestingly, many of these articles resemble low-quality content that often causes demotion by Google’s algorithm updates targeting spammy content. This suggests Google’s algorithms may put more weight on prioritizing UGC websites like HubPages, which contain authentic human experiences and contributions, over penalizing or demoting individual articles included on those sites.”
</blockquote>
<h2>E-Commerce Sites Make a Comeback</h2>
E-commerce platforms rebounded after a challenging few years.
Carters.com, for example, saw a boost by ranking for popular keywords like “baby clothes” and “kids clothing store.”
Other brands, such as Nike, Lenovo, and eBay, also experienced steady growth thanks to site updates, platform migrations, and better keyword targeting.
<h2>Key Takeaways</h2>
This year’s biggest SEO winners reflect three major trends:
<ol>
<li>Google loves UGC: Platforms like Reddit and Quora thrived as Google prioritized community-driven content over traditional formats.</li>
<li>Programmatic SEO strategies can work: Sites like ck12.org and Quillbot.com used scalable, AI-driven approaches to rank for various search queries.</li>
<li>E-commerce rebounds: Retailers focused on SEO-friendly updates and keyword targeting saw strong gains in organic search.</li>
</ol>
<h2>Final Thoughts</h2>
Reddit’s rise highlights a larger debate: Is Google playing fair?
While most sites are held to strict standards for authority and expertise, Reddit appears to operate under different rules, ranking across nearly every vertical. Combined with its search distribution deal with Google, this raises questions about transparency and equity in search rankings.
As we move into 2025, it’s clear that websites must adapt to an evolving rulebook—one in which authenticity, AI strategies, and ethical considerations all play a role in success.
<hr/>
Featured Image: eamesBot/Shutterstock
</div>
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<title>OpenAI Blames Cloud Provider For ChatGPT Outage – Google News</title>
<link>https://googlenews.in/openai-blames-cloud-provider-for-chatgpt-outage-google-news/</link>
<comments>https://googlenews.in/openai-blames-cloud-provider-for-chatgpt-outage-google-news/#respond</comments>
<dc:creator><![CDATA[admin]]></dc:creator>
<pubDate>Sat, 04 Jan 2025 07:51:48 +0000</pubDate>
<category><![CDATA[Google News]]></category>
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<description><![CDATA[OpenAI published an incident report detailing the cause of last weeks ChatGPT outage and what they are doing to prevent a repeat. The outage began on December 26th, 2024 at 10:40 AM and was mostly resolved by 3:11 PM, except for except ChatGPT which was 100% recovered by 6:20 PM. The following services were impacted: […]
The post <a href="https://googlenews.in/openai-blames-cloud-provider-for-chatgpt-outage-google-news/">OpenAI Blames Cloud Provider For ChatGPT Outage – Google News</a> appeared first on <a href="https://googlenews.in">Google News India</a>.
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OpenAI published an incident report detailing the cause of last weeks ChatGPT outage and what they are doing to prevent a repeat. The outage began on December 26th, 2024 at 10:40 AM and was mostly resolved by 3:11 PM, except for except ChatGPT which was 100% recovered by 6:20 PM.
The following services were impacted:
<ul>
<li>ChatGPT</li>
<li>Sora video creation</li>
<li>APIs: agents, realtime speech, batch, and DALL-E</li>
</ul>
<h2>Cause of OpenAI Outage</h2>
The cause of the outage was a cloud provider data center failure which impacted OpenAI databases. While the databases are mirrored across regions, switching over to a backup database required manual interaction on the part of the cloud provider to redirect operations to a backup datacenter in another region. The manual intervention was cited as how the outage was fixed but the given reason for why it took so long was the scale of the project.
A failover is an automated process for switching to a backup system in the event of a system failure. OpenAI announced that they are working toward creating infrastructure changes to improve responses to future cloud database failures.
OpenAI explained:
<blockquote>
“In the coming weeks, we will embark on a major infrastructure initiative to ensure our systems are resilient to an extended outage in any region of any of our cloud providers by adding a layer of indirection under our control in between our applications and our cloud databases. This will allow significantly faster failover.”
</blockquote>
<h2>Significant ChatGPT Outage</h2>
OpenAI’s said the ChatGPT outage was due to a regional cloud provider database failure but the effect was global, evidenced by user reports on social media from across Europe and North America.
<img loading="lazy" decoding="async" src="https://www.searchenginejournal.com/wp-content/uploads/2025/01/scale-of-chatgpt-outage-664.png" alt="Screenshot of Google Trends graph showing largest ever spike in searches for query " chatgpt="" outage="" width="600" height="243" class="alignnone wp-image-536659 size-full" srcset="https://www.searchenginejournal.com/wp-content/uploads/2025/01/scale-of-chatgpt-outage-664.png 600w, https://www.searchenginejournal.com/wp-content/uploads/2025/01/scale-of-chatgpt-outage-664-480x194.png 480w, https://www.searchenginejournal.com/wp-content/uploads/2025/01/scale-of-chatgpt-outage-664-384x156.png 384w" sizes="auto, (max-width: 600px) 100vw, 600px" loading="lazy"/>
Google Trends, which tracks search volume, indicates that this may have been the largest such event, with more people searching for information about it than for any previous outage.
Featured Image by Shutterstock/lilgrapher
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<title>Voice Search SEO: How Does It Work – Google News</title>
<link>https://googlenews.in/voice-search-seo-how-does-it-work-google-news/</link>
<comments>https://googlenews.in/voice-search-seo-how-does-it-work-google-news/#respond</comments>
<dc:creator><![CDATA[admin]]></dc:creator>
<pubDate>Sun, 15 Dec 2024 07:07:50 +0000</pubDate>
<category><![CDATA[Google News]]></category>
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<description><![CDATA[When Google Voice was released in 2012, and then Amazon Alexa was released in 2014 voice search was expected to be highly influential. Voice search didn’t quite take off in an industry-shaking way. But, as the technology has improved, it’s become integrated into so many devices and daily user journeys that it’s important to understand […]
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When Google Voice was released in 2012, and then Amazon Alexa was released in 2014 voice search was expected to be highly influential.
Voice search didn’t quite take off in an industry-shaking way. But, as the technology has improved, it’s become integrated into so many devices and daily user journeys that it’s important to understand for SEO.
<h2>What Is Voice Search And Voice Commerce?</h2>
Voice search describes when people use their voice devices to access information available from search engines.
<a rel="nofollow" target="_blank" href="https://www.searchenginejournal.com/voice-search-optimization-guide/437467/">Voice commerce</a> describes people using voice devices to make purchases. It’s part of voice search, and users often interact with search engines to complete purchases.
For SEO professionals, there are two core functions you should pay attention to:
<ol>
<li>Local intent searches: People often use voice searches when they’re traveling to search for things they need and places they need to go. In these cases, your local SEO is critical. You need to <a rel="nofollow" target="_blank" href="https://www.searchenginejournal.com/google-business-profile-overview/425984/">ensure your Google Business Profile is up to date</a> and that you can be discovered in map applications.</li>
<li>Using voice assistants to access Search: There are all sorts of reasons someone might prefer or need to use their voice to access search engines. When this happens, the questions tend to be highly specific and in “natural language.” This means you should prioritize not only organic rankings but also SERP features, because SERP features tend to better represent natural language picked up in voice search and where you want visibility.</li>
</ol>
Alongside core functions, there are three different core voice search intents to consider for SEO:
Transactional Intent
Someone is looking to purchase a product or go to a location for a product or service.
<ul>
<li>Using an Amazon Alexa to order products. Voice assistants can connect to accounts with saved payment options and perform the process automatically. “Alexa, order cat food.”</li>
<li>Using a smart assistant, likely on a phone or a car’s own voice recognition feature, to direct them to a local business for a specific need. “Hey Google, take me to Home Depot.” “Hey Siri, find me a gas station.”</li>
</ul>
High-Intent Consideration
Someone doesn’t know exactly what they want, but they need something.
<ul>
<li>While driving, looking for something to eat or a coffee shop. “Hey Google, show me coffee shops nearby.”</li>
<li>Using an Amazon Echo device to create a shopping list. “Alexa, add eggs to my shopping list.”</li>
<li>Asking a voice assistant where to find a specific item. “Hey Siri, where can I get cast iron pans?”</li>
</ul>
How-To/Active Learning Query
Users interact with voice assistants to answer questions or find information.
<ul>
<li>Using a voice assistant to refer to a recipe while cooking.</li>
<li>Accessing search functions using a voice assistant. “Hey Google, how do I find a wall stud?”</li>
</ul>
Informational Query
Someone uses a voice assistant to come up with a quick answer.
<ul>
<li>“Hey Google, who is the current King of England?”</li>
</ul>
Accessibility
<ul>
<li>Voice devices and screen readers are used by people with vision issues and other disabilities to access the internet.</li>
</ul>
<h3>Voice Is Part Of Everyday Search & Purchase Journeys</h3>
Voice search and <a rel="nofollow" target="_blank" href="https://www.searchenginejournal.com/seo/introduction-to-mobile-seo/">mobile SEO</a> are highly interconnected.
Basically, every mobile device is also a voice device, so I find it helpful to think about the place in the journey a user is when they use their voice.
If you take a look at <a rel="nofollow" target="_blank" href="https://www.reddit.com/r/alexa/comments/11ixs6q/what_other_cool_things_can_i_do_with_alexa/" target="_blank" rel="noopener">what people say they use their voice assistants for</a>, there isn’t much room for traditional SEO discovery – in the sense of Googling things, in the real-world functions. But they are making shopping lists and making purchases.
<h2>What Devices Use Voice Search?</h2>
Voice recognition technology has a long history, but the first true voice assistant was Siri, released on the Apple app store in 2010 and integrated into the iPhone in 2011.
Many voice assistants have connectivity to either the internet at large or certain aspects of search functionality, such as <a rel="nofollow" target="_blank" href="https://www.searchenginejournal.com/google-maps-rolls-out-4-new-features/389594/">Google Maps</a>. The main voice assistants are:
<ul>
<li aria-level="1">Google Assistant.</li>
<li aria-level="1">Apple Siri.</li>
<li aria-level="1">Microsoft Cortana.</li>
<li aria-level="1">Amazon Alexa.</li>
</ul>
Voice search is embedded into many devices. Some have limited functionality, like a Roku remote that searches for TV shows and movies. Others can access almost anything online, like an Amazon Echo or the Google voice assistant.
There’s voice tech in your phone and your car if you’ve bought a vehicle made in the last 10 years. There’s voice tech in your TV or streaming device.
Devices that can connect to voice search functions include:
<ul>
<li>Phones.</li>
<li>Tablets and laptops.</li>
<li>PC computers and gaming consoles.</li>
<li>Cars.</li>
<li>TVs.</li>
<li>Appliances such as refrigerators.</li>
<li>Voice assistant devices (such as the Echo).</li>
</ul>
Not all of these devices have implications for SEO. It doesn’t make a whole lot of sense for you to do SEO for someone giving voice commands to appliances around their house.
<h2>Why Is Voice Search Good For SEO?</h2>
There are multiple reasons that voice search is critical for SEO strategy, and the specific reason depends on the intent and use case.
These intents also inform your approach and the tactics you use to target users engaging with voice search.
<h3>Accessibility</h3>
People with visual impairments likely use devices like screen readers and may use voice interactions to engage with content online.
Ensuring your <a rel="nofollow" target="_blank" href="https://www.searchenginejournal.com/mobile-friendly-content-tips/419615/">content is easy for devices</a> like screen readers to navigate improves the user experience for all users, not just those needing accessibility functions.
<h3>User Experience</h3>
Some people prefer voice interactions or activate search functions using their voice when they’re not able to use their hands. Common examples include driving and cooking.
<h3>Immediacy & Intent</h3>
Voice searches are often conducted for convenience when a user doesn’t need to spend time searching or when they need something quickly.
Examples of this intent include:
<ul>
<li aria-level="1">Using a voice-activated device to place an Amazon order.</li>
<li aria-level="1">Using the voice function in your car or on your phone to look for a local business while you’re out.</li>
</ul>
<h2>How Do You Optimize For Voice Search?</h2>
In many cases, if you’re properly targeting intent and keeping updated with the SEO fundamentals of your website and content, you’re already optimizing for voice search. This technology is advanced and mature and can read the web.
There really is no disadvantage to targeting voice search if you think about it in terms of intent and use case.
If you perform well in voice search, you likely also perform well in overall SEO because voice assistants can connect to external sources to provide you with information.
So, if you’re the top result in that source (Google Maps, Google Search, Amazon marketplace, Etsy, etc.), you’re more likely to be the result the user hears or sees.
However, certain elements of voice search need specific attention, such as conversational queries, Amazon shopping, and local search.
<h3>Local SEO: Voice Search & Near Me Queries</h3>
Voice search and local queries are closely aligned due to the use case. People on the road, looking for somewhere to stop, will likely use voice search. Or they might look for somewhere to go right before leaving the house.
The good news is that if you’re <a rel="nofollow" target="_blank" href="https://www.searchenginejournal.com/local-seo-non-physical-businesses-overcoming-challenges/506072/">investing in local SEO</a>, you’re already well-positioned to appear in these kinds of voice searches.
It’s critical to optimize for the Map Pack, build your Google Business Profile, and develop local-SEO friendly websites to serve these voice search intents.
You want to make a local-focused experience as smooth as possible. When people are out traveling or running errands, being the first to serve their immediate and specific needs can mean walk-in traffic.
<div id="attachment_532448" style="width: 865px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" src="https://www.searchenginejournal.com/wp-content/uploads/2024/11/2024-11-08-900.png" alt="" width="855" height="404" class="wp-image-532448 size-full" srcset="https://www.searchenginejournal.com/wp-content/uploads/2024/11/2024-11-08-900.png 855w, https://www.searchenginejournal.com/wp-content/uploads/2024/11/2024-11-08-900-480x227.png 480w, https://www.searchenginejournal.com/wp-content/uploads/2024/11/2024-11-08-900-680x321.png 680w, https://www.searchenginejournal.com/wp-content/uploads/2024/11/2024-11-08-900-384x181.png 384w, https://www.searchenginejournal.com/wp-content/uploads/2024/11/2024-11-08-900-768x363.png 768w" sizes="auto, (max-width: 855px) 100vw, 855px" loading="lazy"/>Screenshot from Google search, November 2024</div>
<ul>
<li>Make sure your Google Business Profile is complete, including contact information, address, service area, payment types, etc.
<ul>
<li aria-level="2">Navigate to your business profile by searching for your business.</li>
<li aria-level="2">Click on “Edit Profile.”</li>
<li aria-level="2">Ensure that you complete all relevant fields.</li>
</ul>
</li>
</ul>
<div id="attachment_532449" style="width: 701px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" src="https://www.searchenginejournal.com/wp-content/uploads/2024/11/2024-11-08-1-827.png" alt="" width="691" height="1029" class="wp-image-532449 size-full" srcset="https://www.searchenginejournal.com/wp-content/uploads/2024/11/2024-11-08-1-827.png 691w, https://www.searchenginejournal.com/wp-content/uploads/2024/11/2024-11-08-1-827-480x715.png 480w, https://www.searchenginejournal.com/wp-content/uploads/2024/11/2024-11-08-1-827-680x1013.png 680w, https://www.searchenginejournal.com/wp-content/uploads/2024/11/2024-11-08-1-827-384x572.png 384w" sizes="auto, (max-width: 691px) 100vw, 691px" loading="lazy"/>Screenshot from Google Business Profile, November 2024</div>
<ul>
<li aria-level="1">Make sure that you add products and services to your Google Business Profile. This helps people discover you when they’re looking for something specific.
<ul>
<li aria-level="2">Click on “Edit Products” or “Edit Services” depending on your business type.</li>
<li aria-level="2">Add details about all of the things you offer. Pair this with keyword research to understand what people are looking for and align your offerings with their intent and wording.</li>
</ul>
</li>
</ul>
<div id="attachment_532450" style="width: 706px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" src="https://www.searchenginejournal.com/wp-content/uploads/2024/11/2024-11-08-2-956.png" alt="" width="696" height="834" class="wp-image-532450 size-full" srcset="https://www.searchenginejournal.com/wp-content/uploads/2024/11/2024-11-08-2-956.png 696w, https://www.searchenginejournal.com/wp-content/uploads/2024/11/2024-11-08-2-956-480x575.png 480w, https://www.searchenginejournal.com/wp-content/uploads/2024/11/2024-11-08-2-956-680x815.png 680w, https://www.searchenginejournal.com/wp-content/uploads/2024/11/2024-11-08-2-956-384x460.png 384w" sizes="auto, (max-width: 696px) 100vw, 696px" loading="lazy"/>Screenshot from Google Business Profile, November 2024</div>
Follow these resources from SEJ to achieve higher local rankings and show up in local voice searches:
<h3>Optimize For Ecommerce Queries On Amazon And Google</h3>
The Alexa ecosystem connects with users’ Amazon accounts and allows them to make purchases quickly and easily using their voice.
If you’re in ecommerce, this makes your optimization on platforms like Amazon critical. While the Alexa ecosystem often means that users skip platforms like Google, that doesn’t mean SEO is irrelevant.
Amazon is a search engine, too, and properly optimizing your business and products on the platform could help you increase sales via direct voice purchases.
Other voice assistants might access search engines like Google for product searches.
Optimize your product landing pages with <a rel="nofollow" target="_blank" href="https://www.searchenginejournal.com/how-to-use-schema-for-local-seo-a-complete-guide/294973/">structured data</a> (expanded on in the next section) for an easy user experience, both in Google Search and if a user decides to explore your page using voice.
<h3>Optimize Structured Data And Target Featured Snippets</h3>
SERP features and AI Overviews focus on providing short, quick summaries and answers to specific queries.
If you can appear in these additional features, then you’re right at the top of the page where those queries are answered, whether they’re typed or spoken.
Structured data is particularly important for voice queries, especially those spoken back to the user without a screen.
Properly structuring the data about your pages and content helps the algorithms choose what to display and helps voice assistants speak coherent results.
On the smaller screens of mobile devices, featured snippets become important because there’s less screen space for users to see organic results.
Schema should be part of your overall SEO strategy and you can learn more here:
<h3>Target High-Intent Long-Tail Keywords</h3>
Voice search involves answering queries that people speak. While SEO often involves targeting short phrases that people type, people speak very differently.
There are three key considerations for keyword targeting when it comes to voice:
<ol>
<li aria-level="1">People tend to speak in long phrases.</li>
<li aria-level="1">Many people use voice search for purchase-related queries, such as <a rel="nofollow" target="_blank" href="https://www.statista.com/statistics/1375323/us-voice-commerce-monthly-shoppers/" target="_blank" rel="noopener">making online purchases</a> and <a rel="nofollow" target="_blank" href="https://www.statista.com/statistics/1375343/us-voice-commerce-shopping-lists-generation/" target="_blank" rel="noopener">creating shopping lists</a>.</li>
<li aria-level="1">Voice queries tend to express immediate or short-term needs. People often ask their voice assistants to find something or perform an action. (Play a podcast, find a recipe, find or direct to a place.)</li>
</ol>
All these facts make long-tail queries and high-intent task or product-focused queries important.
By creating content on your website that serves these types of queries, you can get yourself in front of audiences during decisions or consideration points in their process.
SEJ has many resources on long-tail queries and targeting query intent:
<h3>Answer Questions Conveniently</h3>
Developments in AI have improved how search engines respond to queries in longer form, “natural” or “conversational” language. These types of queries are more likely from voice searchers. They’re also key to successful SEO strategies overall.
As AI algorithms get better at understanding and responding to complex queries, voice search is becoming less of a separate thing to optimize for and more of a benefit of a robust SEO strategy.
Your content strategy should involve developing easily accessible answers to questions and common queries you expect from your audience.
You can use Google’s features, such as People Also Ask, and your keyword research tools to identify questions your audience will likely ask and then build them into your content strategy.
Read these resources from SEJ to find out more about questions and answers:
<h2>Understand Intent To Serve Voice Queries</h2>
Advanced natural language processing means search algorithms can easily interpret queries, even in complex language, and return results that match them.
Your focus should be on search intents for users who are either in a hurry, have a high intent to action, or need additional accessibility.
For all these users, you should make your website easy to navigate and focus on acquiring the top spots in featured snippets and local SEO results.
While voice search wasn’t as disruptive as expected, it was a step in the development of natural language processing towards AI technology. Understanding these concepts can help you succeed in modern SEO.
More resources:
<hr/>
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<title>Coca-Cola’s AI Holiday Campaign Fails To Engage Viewers Emotionally – Google News</title>
<link>https://googlenews.in/coca-colas-ai-holiday-campaign-fails-to-engage-viewers-emotionally-google-news/</link>
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<dc:creator><![CDATA[admin]]></dc:creator>
<pubDate>Mon, 25 Nov 2024 06:15:39 +0000</pubDate>
<category><![CDATA[Google News]]></category>
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<description><![CDATA[Decision-makers at brands and agencies know that the new AI-generated holiday ads from Coca-Cola have attracted a lot of criticism. Others have described the three new AI versions of the classic “Holidays Are Coming” campaign as “a soulless and creepy, dystopian nightmare” and “the biggest branding blunder of the year,” with others saying the AI […]
The post <a href="https://googlenews.in/coca-colas-ai-holiday-campaign-fails-to-engage-viewers-emotionally-google-news/">Coca-Cola’s AI Holiday Campaign Fails To Engage Viewers Emotionally – Google News</a> appeared first on <a href="https://googlenews.in">Google News India</a>.
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Decision-makers at brands and agencies know that the new AI-generated holiday <a rel="nofollow" target="_blank" href="https://www.searchenginejournal.com/6-ways-coca-cola-uses-generative-ai-for-advertising-and-marketing/504696/">ads from Coca-Cola</a> have attracted a lot of criticism.
Others have described the three new AI versions of the classic “Holidays Are Coming” campaign as “a soulless and creepy, dystopian nightmare” and “the biggest branding blunder of the year,” with others saying the AI campaign “destroyed the spirit of Christmas” and “earns Coca-Cola a lump of coal.”
Strong words. But has <a rel="nofollow" target="_blank" href="https://www.linkedin.com/in/manuel-manolo-arroyo/" target="_blank" rel="noopener">Manuel “Manolo” Arroyo</a>, the executive vice president and global chief marketing officer for the company, just made a career-damaging move?
In testing for festive campaigns globally by DAIVID, none of Coke’s new AI-generated holiday ads made the top 30 most effective holiday campaigns of 2024 against 90 other Christmas ads.
Watch the new AI-generated holiday ads, which were created by three different ad agencies, and form your own opinion.
<h2>Secret Santa</h2>
Secret Level created “Coca-Cola – Secret Santa (AI-Generated Christmas Ad 2024).”
<iframe title="Coca-Cola - Secret Santa (AI-Generated Christmas Ad 2024)" width="800" height="450" src="https://www.youtube.com/embed/IQWUKWM2JrQ?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
<h2>Holidays Are Coming</h2>
Silverside created “Coca Cola – Holidays Are Coming.”
<iframe title="Coca Cola - Holidays Are Coming" width="800" height="450" src="https://www.youtube.com/embed/8m0Y-GisSeM?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
<h2>Unexpected Santa</h2>
Wildcard created “Coca-Cola – Unexpected Santa (AI-Generated Christmas Ad 2024).”
<iframe title="Coca-Cola - Unexpected Santa (AI-Generated Christmas Ad 2024)" width="800" height="450" src="https://www.youtube.com/embed/E3-J0MwvBSI?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
<h2>Holidays Are Coming 2020</h2>
While you’re reviewing these new versions, you should also watch the version that was uploaded to Coca-Cola Great Britain & Ireland’s YouTube channel back in 2020.
<iframe title="Coca-Cola Holidays Are Coming 2020" width="800" height="450" src="https://www.youtube.com/embed/6wtxogfPieA?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
<h2>How Do Coke’s New AI Versions Compare To The Classic 2020 Ad?</h2>
What do you notice? What do you wonder?
<h2>Attention</h2>
All the new AI versions generated above-average attention from the start.
However, the classic version, which starts with a boy ringing a bell, captures more attention than any of the AI versions, which mostly start with shots of snowy landscapes.
People will generally attract more attention than images of trees and lakes.
<h3>Prevalence Of Intense Emotions</h3>
According to testing by DAIVID, none of the AI ads generate the same levels of intense positive emotions as the 2020 version, and all of them are below the industry average.
The 2020 version generates almost twice as much warmth as the norm, while the AI versions are level or slightly above.
The AI version that generated the most warmth was still 38% less likely to make people feel warmth than the 2020 version.
The AI versions were less relatable and less – for want of a better word – real.
<h3>Brand Recall</h3>
All of the new AI versions predictably scored above the industry average for correct brand recall.
This is not surprising, considering that people know the ad well, and the brand is present throughout and integral to the storyline (Coke Trucks).
The classic scores higher than the AI versions, though. This, again, is possibly due to the familiarity of the ad, but also the fact the famous “Holidays Are Coming” track kicks in much quicker.
<h3>Next Step Intents</h3>
One of the emotions that the AI versions consistently scored higher than the 2020 ad for is feelings of craving. All are around two to three times higher than average.
This is probably due to the close-ups of someone opening a cold bottle of Coke, which wasn’t included in the 2020 version.
<h2>What Was The Most Effective AI Version?</h2>
Ian Forrester of DAIVID reported:
<blockquote>
“The AI versions of Coke’s classic ‘Holidays Are Coming’ campaign were strong for attention in the first second and brand recall, but were let down by their evocation of intense positive emotions, which were all below the industry norm.
The difference between the AI and the original was most stark in their evocation of warmth, a mainstay of Christmas advertising. The original evoked intense warmth among 33.0% of viewers, whereas the AI versions were significantly below this.
So, while the AI is producing images which on the face of it seem cute and heart-warming, the human viewer to some degree discerns their synthetic nature, which detracts from their impact.”
</blockquote>
<h2>How Can Brands Avoid AI Negative Backlash?</h2>
After analyzing the data published by DAIVID, I reached out directly and spoke to their Chief Growth Officer, <a rel="nofollow" target="_blank" href="https://uk.linkedin.com/in/barneyws" target="_blank" rel="noopener">Barney Worfolk-Smith</a>:
GJ: Why does AI have such a negative perception?
BWS: It’s not surprising that the <a rel="nofollow" target="_blank" href="https://www.searchenginejournal.com/ppc-trends/ppc-experts-on-ai-in-ppc-potential-limitations/">use of generative AI</a>, especially jazzing up familiar Christmas traditions like Coke’s truck, garners some negative opinions.
As the introduction of generative AI into processes is nascent and messy at best, none of us really know exactly how it will play out.
So, some in the advertising community who feel a sense of ominous threat will instantly adopt a negative stance. I don’t blame them, but the reality is, the toothpaste is out of the tube, so we should all have a hand on the wheel of a human-AI hybrid Christmas Coke truck to have a stake in the future.
GJ: Can brands navigate carefully to avoid backlash?
BWS: Generative AI is present – or at least coming down the chimney – in almost all aspects of advertising. It’s actually incumbent upon brands to try bits of it out.
Sure, it’s going to be bumpy, but the backlashes will frequently be confined to the advertising community.
As a result, as long as they’re doing measured introductory human AI experiments and not dismissing the agency of record, I think they’ll avoid a hit on the share price.
GJ: Why was the original video such a classic?
BWS: The original was a glorious confluence: strong, familiar emotions, which Coca-Cola evokes generally, the shared history of Santa and Coca-Cola’s colors, and a palpable, relatable sense of anticipation that even the “Grinchiest” of us feel in the run-up to Christmas.
GJ: Why has AI failed to replicate the success of the first campaign?
BWS: At DAIVID, we understand the importance <a rel="nofollow" target="_blank" href="https://www.searchenginejournal.com/39-emotions-to-use-in-advertising/498413/">emotions play in advertising</a> effectiveness – and the AI versions all garnered below-average U.S. positive emotional responses.
Without a doubt, the uncanny valley plays a part here, especially with an advert that is so recognizable to so many of us.
GJ: What must marketers do when using AI in video or images?
BWS: Marketers need to take their eyes off the spreadsheet and on to the creative process.
Of course, <a rel="nofollow" target="_blank" href="https://www.searchenginejournal.com/streamlining-ppc-workflows-with-ai-how-efficiency-meets-effectiveness/526641/">AI can drive efficiencies</a>, but it can also open up new avenues of creativity, and that will happen when creatives are empowered to use AI, not be threatened with it.
<h2>Embrace AI Cautiously In Holiday Ads</h2>
Holiday ads are notoriously tricky to navigate and strike the right sentiment, with the best intention often missing the mark.
Feelings of warmth and nostalgia are at the heart of the festive season. Perhaps AI just can’t replicate the nuance of human emotion – or, more likely, humans don’t like the idea of AI trying to replicate that.
Coca-Cola’s new ads emphasize the challenge for brands to cultivate emotional authenticity when engaging with their audience as AI becomes more integrated into advertising campaigns.
They remind us to embrace AI cautiously while upholding the human elements that underpin marketing campaigns – holiday ads, in particular.
<hr/>
Methodology
<a rel="nofollow" target="_blank" href="https://www.daivid.co/" target="_blank" rel="noopener">DAIVID</a> used its AI-powered platform that predicts the emotions an ad will generate, and its likely impact on brand and business metrics – enabling advertisers to measure the effectiveness of their ad campaigns at scale.
They tested 90 Christmas ads for 39 different emotions. The strength of emotions people feel is ranked from 1-10, with 8-10 considered “intense.” Data for the chart was compiled at 7:00 AM on November 15, 2024. 
<hr/>
More resources:
<hr/>
Featured Image: Evgeny Karandaev/Shutterstock
</div>
 
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The post <a href="https://googlenews.in/coca-colas-ai-holiday-campaign-fails-to-engage-viewers-emotionally-google-news/">Coca-Cola’s AI Holiday Campaign Fails To Engage Viewers Emotionally – Google News</a> appeared first on <a href="https://googlenews.in">Google News India</a>.
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<title>ChatGPT Search Indexing: Essential Steps For Websites – Google News</title>
<link>https://googlenews.in/chatgpt-search-indexing-essential-steps-for-websites-google-news/</link>
<comments>https://googlenews.in/chatgpt-search-indexing-essential-steps-for-websites-google-news/#respond</comments>
<dc:creator><![CDATA[admin]]></dc:creator>
<pubDate>Tue, 05 Nov 2024 06:00:12 +0000</pubDate>
<category><![CDATA[Google News]]></category>
<guid isPermaLink="false">https://googlenews.in/chatgpt-search-indexing-essential-steps-for-websites-google-news/</guid>
<description><![CDATA[As the availability of ChatGPT Search expands, understanding its indexing mechanics will be vital for digital visibility. While Bing’s index plays a key role, OpenAI’s system surfaces content using its own crawlers and attribution methods. Here is a breakdown of the technical requirements for ensuring your website is indexed correctly. Technical Framework ChatGPT Search combines […]
The post <a href="https://googlenews.in/chatgpt-search-indexing-essential-steps-for-websites-google-news/">ChatGPT Search Indexing: Essential Steps For Websites – Google News</a> appeared first on <a href="https://googlenews.in">Google News India</a>.
]]></description>
<content:encoded><![CDATA[ 

<div id="narrow-cont">
As the availability of ChatGPT Search expands, understanding its indexing mechanics will be vital for digital visibility.
While Bing’s index plays a key role, OpenAI’s system surfaces content using its own crawlers and attribution methods.
Here is a breakdown of the technical requirements for ensuring your website is indexed correctly.
<h2>Technical Framework</h2>
<a rel="nofollow noopener" target="_blank" href="https://www.searchenginejournal.com/searchgpt-launches-as-chatgpts-real-time-search-feature/531461/">ChatGPT Search</a> combines Bing’s search index with OpenAI’s proprietary technology.
According to OpenAI’s technical <a rel="nofollow noopener" target="_blank" href="https://platform.openai.com/docs/bots/overview-of-openai-crawlers">documentation</a>, the platform utilizes a fine-tuned version of GPT-4o, enhanced with synthetic data generation techniques and integration with their o1-preview system.
The platform employs three distinct crawlers, each serving different purposes.
The OAI-SearchBot serves as the primary crawler for search functionality, while ChatGPT-User handles real-time user requests and enables direct interaction with external applications.
The third crawler, GPTBot, manages AI model training and can be blocked without affecting search visibility.
<h2>Implementation</h2>
Proper indexing begins with robots.txt configuration.
Your website’s robots.txt should specifically allow OAI-SearchBot while maintaining separate permissions for different OpenAI crawlers.
In addition to this basic configuration, websites must ensure proper indexing by Bing and maintain a clear site architecture.
It’s worth noting that allowing OAI-SearchBot doesn’t automatically mean the content will be used for AI training.
It can take approximately 24 hours for OpenAI’s systems to adjust to new crawling directives after a site’s robots.txt update.
<h2>Content Attribution</h2>
ChatGPT Search includes several key features for content publishers:
<ul>
<li>Source Attribution: All referenced content includes proper citation</li>
<li>Source Sidebar: Provides reference links for verification</li>
<li>Multiple Citation Opportunities: A single query can generate multiple source citations</li>
<li>Locations: Searches for specific locations will return an interactive map, as shown below.</li>
</ul>
<div id="attachment_531745" style="width: 611px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" src="https://www.searchenginejournal.com/wp-content/uploads/2024/11/screenshot-2024-11-04-at-3.29.21%E2%80%AFpm-233.png" alt="" width="601" height="592" class=" wp-image-531745" loading="lazy"/>Image Credit: OpenAI</div>
<h2>Additional Considerations</h2>
Recent <a rel="nofollow noopener" target="_blank" href="https://www.searchenginejournal.com/chatgpt-search-vs-google-and-bing/531573/">testing</a> has revealed several important factors:
<ul>
<li>Content freshness affects visibility</li>
<li>Pages behind paywalls can still be cited</li>
<li>URLs returning 404 errors may still appear in citations</li>
<li>Multiple pages from the same domain can be referenced in a single response</li>
</ul>
<h2>Recommendations</h2>
Indexing in ChatGPT requires ongoing attention to technical health, including regular verification of the robots.txt file and crawler access.
Publishers should prioritize maintaining factual accuracy and up-to-date information while implementing a clear content structure.
This ensures that pages remain accessible across traditional search engines and AI-powered platforms, helping websites achieve broader visibility.
<hr/>
Featured Image: designkida/Shutterstock
</div>
 
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<title>Google’s Martin Splitt Shares 3 SEO Tips For Multilingual Sites – Google News</title>
<link>https://googlenews.in/googles-martin-splitt-shares-3-seo-tips-for-multilingual-sites-google-news/</link>
<comments>https://googlenews.in/googles-martin-splitt-shares-3-seo-tips-for-multilingual-sites-google-news/#respond</comments>
<dc:creator><![CDATA[admin]]></dc:creator>
<pubDate>Wed, 16 Oct 2024 05:39:43 +0000</pubDate>
<category><![CDATA[Google News]]></category>
<guid isPermaLink="false">https://googlenews.in/googles-martin-splitt-shares-3-seo-tips-for-multilingual-sites-google-news/</guid>
<description><![CDATA[In a recent Google Search Central YouTube video, Martin Splitt from the Google Search team shared three SEO tips for multilingual websites. The video focuses on three aspects of website internationalization: Website structure Hreflang attributes Language selection Here’s what Splitt advises when managing these three components. 1. Website Structure Splitt discussed three ways to structure […]
The post <a href="https://googlenews.in/googles-martin-splitt-shares-3-seo-tips-for-multilingual-sites-google-news/">Google’s Martin Splitt Shares 3 SEO Tips For Multilingual Sites – Google News</a> appeared first on <a href="https://googlenews.in">Google News India</a>.
]]></description>
<content:encoded><![CDATA[ 

<div id="narrow-cont">
In a recent Google Search Central YouTube video, Martin Splitt from the Google Search team shared three SEO tips for multilingual websites.
The video focuses on three aspects of website internationalization:
<ol>
<li>Website structure</li>
<li>Hreflang attributes</li>
<li>Language selection</li>
</ol>
Here’s what Splitt advises when managing these three components.
<h2>1. Website Structure</h2>
Splitt discussed three ways to <a rel="nofollow noopener" target="_blank" href="https://www.searchenginejournal.com/global-site-country-content/451956/">structure websites</a> for international audiences:
<ol>
<li>Using <a rel="nofollow noopener" target="_blank" href="https://www.searchenginejournal.com/google-hints-lowering-seo-value-of-country-code-top-level-domains/523183/">local top-level domains</a> (e.g., .de, .fr)</li>
<li>Implementing subdomains</li>
<li>Utilizing subdirectories</li>
</ol>
Splitt explained:
<blockquote>
“The most common and recommended ways to deal with International sites is to either use local top level domains like .de or .it or so on, or use subdomains or subdirectories.”
</blockquote>
He added that:
<blockquote>
“each of these come with their own pros and cons, so make sure to pick carefully and pick whatever works best for your specific case.”
</blockquote>
You can see the pros and cons he’s referring to in the screenshot below:
<div id="attachment_530104" style="width: 3198px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" src="https://www.searchenginejournal.com/wp-content/uploads/2024/10/screenshot-2024-10-15-at-11.37.49%E2%80%AFam-8.png" alt="" width="3188" height="2030" class="size-full wp-image-530104" loading="lazy"/>Screenshot from: YouTube.com/GoogleSearchCentral, October 2024.</div>
<h2>2. Hreflang Attributes</h2>
The second tip revolves around the <a rel="nofollow noopener" target="_blank" href="https://www.searchenginejournal.com/hreflang-implementation-mistakes/240451/">proper use</a> of hreflang attributes.
<a rel="nofollow noopener" target="_blank" href="https://www.searchenginejournal.com/html-tags-attributes-seo/389503/">These attributes</a> help search engines understand the relationships between different language versions of a page.
Splitt outlined three key points:
<ol>
<li>Use valid language and country code combinations</li>
<li>Ensure all language variations link to each other</li>
<li>Include self-referential links for each language version</li>
</ol>
Splitt states:
<blockquote>
“First things first, make sure the attributes are valid. Use valid language country code variations. And then make sure that all variations link to each other.
Last but not least, make sure to also include a self-referential link. For example, this German page references itself along with the English and Japanese versions.”
</blockquote>
See the screenshot below for the example he’s referring to:
<div id="attachment_530108" style="width: 2794px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" src="https://www.searchenginejournal.com/wp-content/uploads/2024/10/screenshot-2024-10-15-at-12.06.42%E2%80%AFpm-529.png" alt="" width="2784" height="1622" class="size-full wp-image-530108" loading="lazy"/>Screenshot from: YouTube.com/GoogleSearchCentral, October 2024.</div>
Here are examples of valid use of attributes compared to an invalid use:
<div id="attachment_530105" style="width: 3184px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" src="https://www.searchenginejournal.com/wp-content/uploads/2024/10/screenshot-2024-10-15-at-11.46.21%E2%80%AFam-343.png" alt="" width="3174" height="1500" class="size-full wp-image-530105" loading="lazy"/>Screenshot from: YouTube.com/GoogleSearchCentral, October 2024.</div>
Lastly, Splitt noted that hreflang can be implemented through <a rel="nofollow noopener" target="_blank" href="https://www.searchenginejournal.com/important-tags-seo/156440/">HTML tags</a>, HTTP headers, or XML sitemaps.
See also: <a rel="nofollow noopener" target="_blank" href="https://www.searchenginejournal.com/google-on-how-to-simplify-hreflang-implementation/466061/">Google On How To Simplify Hreflang Implementation</a>
<h2>3. Language Selection</h2>
The third recommendation focuses on language version.
Splitt suggests providing links to different language versions rather than automatically redirecting visitors based on assumed preferences.
He stated:
<blockquote>
“Do not automatically assume or forcefully redirect your users to a specific version. By linking to different language or country versions, you give users a choice and help Google bot and others discover these versions as well.”
</blockquote>
<div id="attachment_530106" style="width: 665px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" src="https://www.searchenginejournal.com/wp-content/uploads/2024/10/screenshot-2024-10-15-at-11.48.15%E2%80%AFam-3.png" alt="" width="655" height="533" class=" wp-image-530106" loading="lazy"/>Screenshot from: YouTube.com/GoogleSearchCentral, October 2024.</div>
<h2>Bonus Tip: Quality Over Quantity</h2>
In an additional tip, Splitt cautioned against over-doing your <a rel="nofollow noopener" target="_blank" href="https://www.searchenginejournal.com/international-seo-success-checklist/391088/">international SEO efforts</a>.
He recommended focusing on locations that matter to your business and can be properly supported.
Splitt advised
<blockquote>
“Don’t overdo it with internationalization. Pick the locales and countries that really matter to you and you’re willing to support properly.
Instead of lackluster translated pages, make sure you have content that is useful to the different audiences in the countries you care about and make sure they have a great experience on each of your language variations.”
</blockquote>
See also: <a rel="nofollow noopener" target="_blank" href="https://www.searchenginejournal.com/technical-seo-for-multilingual-websites/483753/">4 Technical SEO Tips For Multilingual Websites</a>
<h2>Why This Matters</h2>
As your business grows, website internationalization becomes increasingly important.
By following these guidelines from Google, you can improve your site’s visibility in international search results while providing a better experience for visitors.
See the full video below:
<iframe title="3 Tips for International Websites" width="800" height="450" src="https://www.youtube.com/embed/n-6NmhCbEaI?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
</div>
 
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