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  23. <title>Sales &#038; Operations Associate (East &#038; West) &#8211; Lake Mary, FL (or remote)</title>
  24. <link>https://www.ingresso.co.uk/sales-and-operations-associate/</link>
  25. <comments>https://www.ingresso.co.uk/sales-and-operations-associate/#respond</comments>
  26. <pubDate>Tue, 03 Sep 2019 15:58:54 +0000</pubDate>
  27. <dc:creator><![CDATA[Hannah Arzanpouli]]></dc:creator>
  28. <category><![CDATA[Job Posting]]></category>
  29.  
  30. <guid isPermaLink="false">https://www.ingresso.co.uk/?p=960</guid>
  31. <description><![CDATA[<p>Who We Are Looking For: We are looking for a Sales &amp; Operations Associate who has experience in supporting business development efforts within the attractions, live entertainment, and/or hospitality industries.  We need someone who is a self-starter, goal-oriented and understands the value of partnership.  You are experienced in being pro-active and exceeding targets when signing &#91;...&#93;</p>
  32. <p>The post <a rel="nofollow" href="https://www.ingresso.co.uk/sales-and-operations-associate/">Sales &#038; Operations Associate (East &#038; West) &#8211; Lake Mary, FL (or remote)</a> appeared first on <a rel="nofollow" href="https://www.ingresso.co.uk">Ingresso</a>.</p>
  33. ]]></description>
  34. <content:encoded><![CDATA[<div class="section-wrapper accent-section page-full-width">
  35. <div class="section page-centered posting-header">
  36. <p class="posting-headline"><strong>Who We Are Looking For:</strong></p>
  37. </div>
  38. </div>
  39. <div class="section-wrapper page-full-width">
  40. <div>
  41. <p>We are looking for a Sales &amp; Operations Associate who has experience in supporting business development efforts within the attractions, live entertainment, and/or hospitality industries.  We need someone who is a self-starter, goal-oriented and understands the value of partnership.  You are experienced in being pro-active and exceeding targets when signing agreements with ticketing and attractions clients.  We will expect you to support the sales &amp; operations teams in a number of different areas to create efficiencies and ultimately provide the highest level of service for both supply and distribution accounts.</p>
  42. </div>
  43. <p><strong><br />
  44. Sales &amp; Operations Support Responsibilities:</strong></p>
  45. <ul>
  46. <li style="list-style-type: none;">
  47. <ul>
  48. <li>Ensure strategic API suppliers are recruited and contracted efficiently and profitably – and that all relevant information for set-up is circulated appropriately within the company.</li>
  49. <li>Input into Product Development.</li>
  50. <li>Work cross-functionally with <strong>Ingresso</strong> teams.</li>
  51. <li>Assist in the onboarding of newly signed suppliers.</li>
  52. <li>Assist with the diagnosis and troubleshooting of complex technical and client service issues.</li>
  53. <li>Maintain and build outstanding lines of communication with both clients and internal teams.</li>
  54. </ul>
  55. </li>
  56. </ul>
  57. <ul class="posting-requirements plain-list">
  58. <li style="list-style-type: none;"></li>
  59. </ul>
  60. <p><strong>Required Qualifications:</strong></p>
  61. <ul>
  62. <li style="list-style-type: none;">
  63. <ul>
  64. <li>Ticketing or travel industry experience.</li>
  65. <li>Intuitive and motivated problem-solver who can think independently but isn&#8217;t afraid to reach out for help when needed.</li>
  66. <li>Strong written, verbal, and presentation skills.</li>
  67. <li>Excellent organization; communication, and time management skills.</li>
  68. <li>Self-Motivated.</li>
  69. <li>Strong attention to detail &#8211; organized.</li>
  70. <li>Team Player.</li>
  71. </ul>
  72. </li>
  73. </ul>
  74. <p><strong>Bonus Points:</strong></p>
  75. <ul>
  76. <li style="list-style-type: none;">
  77. <ul>
  78. <li>Familiarity with API Ticketing and/or Platform Services.</li>
  79. <li>Above average MS excel skills, or penchant for reporting.</li>
  80. <li>Experience with Salesforce.</li>
  81. <li>Able to work effectively in a complex, diverse environment.</li>
  82. </ul>
  83. </li>
  84. </ul>
  85. <p><strong>What We Offer:</strong></p>
  86. <ul class="posting-requirements plain-list">
  87. <li style="list-style-type: none;">
  88. <ul>
  89. <li>Competitive salary based on experience.</li>
  90. <li>The opportunity to earn an annual company discretionary bonus with the potential for stock options.</li>
  91. <li>Generous Paid Time off as well as paid volunteer time off.</li>
  92. <li>Health insurance plans, including employer-contributed HSA and employer paid disability and life insurance.</li>
  93. <li>Matching 401K.</li>
  94. <li>Unlimited access to Udemy for Business for continued learning and career development.</li>
  95. <li>A flexible work schedule around core business hours.</li>
  96. </ul>
  97. </li>
  98. </ul>
  99. <p><strong>Other Considerations:</strong></p>
  100. <ul class="posting-requirements plain-list">
  101. <li style="list-style-type: none;">
  102. <ul>
  103. <li>US work eligibility is required.</li>
  104. <li>This is a full-time, non-exempt position. No contractors or agencies please.</li>
  105. <li>This position will be based in Lake Mary, Florida office.</li>
  106. </ul>
  107. </li>
  108. </ul>
  109. <p><strong>Who We Are:</strong></p>
  110. <div>Since 2011, <strong>Ingresso</strong> has been changing the way tickets are sold through our proprietary global distribution solution and white-label eCommerce booking engine. Our technology was the first to connect directly to every venue-based ticketing system across the West End, processing over 7.2 million in tickets totaling over £375 million. Through continued innovation and custom integrations, our goal is to become the largest ticket marketplace that provides a seamless experience for our clients, guests, and distributors.</div>
  111. </div>
  112. <div>
  113. <p><strong><br />
  114. APPLY NOW!</strong></p>
  115. <p>If you are interested in joining a team who values Passion, Commitment, Teamwork, Innovation and Integrity and what we’ve described above is YOU, then apply today and let’s talk! <strong><a href="https://jobs.lever.co/accesso/b6b4c782-ce27-42bf-a070-e3ec71879fee" target="_blank" rel="noopener noreferrer">Click here</a></strong> to apply now.</p>
  116. </div>
  117. <p>The post <a rel="nofollow" href="https://www.ingresso.co.uk/sales-and-operations-associate/">Sales &#038; Operations Associate (East &#038; West) &#8211; Lake Mary, FL (or remote)</a> appeared first on <a rel="nofollow" href="https://www.ingresso.co.uk">Ingresso</a>.</p>
  118. ]]></content:encoded>
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  120. <slash:comments>0</slash:comments>
  121. </item>
  122. <item>
  123. <title>3 Alternatives For The Time You Spend On Vouchers</title>
  124. <link>https://www.ingresso.co.uk/3-alternatives-for-the-time-you-spend-on-vouchers/</link>
  125. <comments>https://www.ingresso.co.uk/3-alternatives-for-the-time-you-spend-on-vouchers/#respond</comments>
  126. <pubDate>Tue, 02 Jul 2019 19:03:19 +0000</pubDate>
  127. <dc:creator><![CDATA[Hannah Arzanpouli]]></dc:creator>
  128. <category><![CDATA[Blog]]></category>
  129.  
  130. <guid isPermaLink="false">https://www.ingresso.co.uk/?p=761</guid>
  131. <description><![CDATA[<p>One of the biggest opportunities for revenue growth in institutions of all sizes is third party ticket sales. Whether it’s partnering with travel sites that sell unique vacation packages or with local organizations promoting top attractions in your area, there are more opportunities to reach new audiences than ever before. Plus, compared to other methods &#91;...&#93;</p>
  132. <p>The post <a rel="nofollow" href="https://www.ingresso.co.uk/3-alternatives-for-the-time-you-spend-on-vouchers/">3 Alternatives For The Time You Spend On Vouchers</a> appeared first on <a rel="nofollow" href="https://www.ingresso.co.uk">Ingresso</a>.</p>
  133. ]]></description>
  134. <content:encoded><![CDATA[<div class="copy-block">
  135. <p>One of the biggest opportunities for revenue growth in institutions of all sizes is third party ticket sales. Whether it’s partnering with travel sites that sell unique vacation packages or with local organizations promoting top attractions in your area, there are more opportunities to reach new audiences than ever before. Plus, compared to other methods of advertising, third party ticket sales can deliver a remarkable return on investment — that is, until you factor in the labor burden and costs of redeeming, reconciling and reporting on ticket vouchers.</p>
  136. <p>For the most part, vouchers and the significant time and resource investment to settle them seem to be a necessary component of third-party business. But there’s no need for the process to be so cumbersome. There’s a fix for the old-school voucher process with <em>Ingresso</em>, our real-time distribution platform that utilizes a single digital connection to allow venues to sell live inventory directly from their museum admissions software to a variety of client-selected, best-in-class distributors. With a digital reinvention of your third-party live ticket sales, you might wonder what you’ll do with your new-found time when your institution <a href="https://www.ingresso.co.uk/7-reasons-to-stop-selling-ticket-vouchers-and-switch-to-an-api/">stops selling ticket vouchers</a>. Below are some ideas.</p>
  137. </div>
  138. <div class="content-image align -align-center"><img src="https://accesso.com/assets/images/news/blogs/museum-school-group-management.jpg" alt="Museum School Group Management" /></div>
  139. <div class="copy-block">
  140. <h3>1. Establish stronger connections with visitors.</h3>
  141. <p>You only have one chance to make a first impression, so the saying goes. When real-time ticket inventory can be redeemed onsite with a simple scan, your guest’s experience of being welcomed to your venue becomes much more enjoyable. Imagine your guest buying a ticket from a third party on a mobile device, storing the ticket to Apple Wallet<img src="https://s.w.org/images/core/emoji/12.0.0-1/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" />, and then pulling the ticket up to be welcomed at an admission point in an institution. No wasting time and ink printing a paper voucher at home, and best of all, your guest did not have to wait in a special line to swap that voucher for a daily ticket. Both your visitors and staff can meet each other with a welcoming smile, with no obstacles in the way to delay the admission process and no frustration for your guests as they make their way into your institution.</p>
  142. <p>With the arrival experience now made seamless, you can now take advantage of the opportunity to inform your new visitors of everything your institution has to offer. Do you have a special exhibit closing tomorrow? Is a visit to your modern wing incomplete without the comprehensive audio tour? When the guest experience is seamless at the point of entry, you will have more time to make these suggestions, and your visitors will be more receptive to them, leading to a better guest experience and a stronger connection to your institution from the very beginning.</p>
  143. <p>Keep in mind that the most authentic connections depend on two-way communication, so it’s important to make the right recommendations to the right people. Perhaps a family with a toddler would appreciate knowing about your stroller rental program, or a Millennial couple might be interested in your Friday night performance series.</p>
  144. </div>
  145. <div class="content-image align -align-center"><img src="https://accesso.com/assets/images/news/blogs/museum-reporting-hero.jpg" alt="Museum Reporting Hero" /></div>
  146. <div class="copy-block">
  147. <h3>2. Be a reporting and revenue hero!</h3>
  148. <p>Streamline the accounting and redemption process and use your extra time to identify and optimize distributors to increase your revenue and growth. When you allow your distributors to sell live tickets directly from your system, your gate will expect the ticket to be validated at a future point. Once the validation occurs, all the necessary, time-stamped data can be reported and shared with the distributor for payment. This means reduced or no breakage and a clean, uniform audit trail. With so much automation of these previously manual processes, you’re free to pursue new and growing relationships with an ever-expanding portfolio of connected distributors.</p>
  149. <p>Analyze ticket sales from current partners to see what’s working for your institution, and find new distributors to connect with and start planting the seeds for future partnerships. Some of the distributors that <em>Ingresso </em>can connect you to include <a href="https://www.ingresso.co.uk/press/">Groupon</a>, Reserve with Google, Tiquets, Tripadvisor, Expedia, GetYourGuide, and many more. Unlike solutions that make a series of one-to-one connections to each distributor and each customer, <em>Ingresso</em> unifies distributors on a common connection point. This makes the signing of any new live distribution partner simple and fluid for each supplier selecting <em>Ingresso</em>.</p>
  150. </div>
  151. <div class="content-image align -align-center"><img src="https://accesso.com/assets/images/news/blogs/museum-technology-trends.jpg" alt="Museum Technology Trends" /></div>
  152. <div class="copy-block">
  153. <h3>3. Return to your roots.</h3>
  154. <p>It’s unlikely that you entered the museum field to spend the majority of your time navigating a slew of web portals to enter long strings of voucher redemption numbers. Your job description probably did not include managing stapled stacks of used, printed ticket media and sales receipts. <em>Ingresso </em>allows much of the time spent managing vouchers to be spent on other tasks, and a major task should be returning to the reason you started to do all of this in the first place. Avoid worker <a href="https://www.cnbc.com/2018/08/14/5-ways-workers-can-avoid-employee-burnout.html">burn-out</a> and <a href="https://www.inc.com/melissa-lamson/8-ways-to-conquer-bore-out.html">bore-out</a>, and take the time to rediscover your passion for the greater mission of your cultural institution. What makes you a loyal supporter of your mission? How can you enrich your skillset and find new, innovative ways to support the growth of your institution?</p>
  155. <p>This could be any (or all) of the following:</p>
  156. <ul>
  157. <li>Taking advantage of ongoing learning opportunities in your institution or community.</li>
  158. <li>Developing strong connections with industry peers, whether it’s through formal networking events and programs hosted by a local arts alliance or simply calling up an old colleague to catch up.</li>
  159. <li>Attending a client seminar from your software provider. Client seminars present a unique mix of intensive software training, inspiration and networking.</li>
  160. <li>Engaging in more impromptu conversations or brainstorming sessions with fellow museum staff.</li>
  161. <li>Staying in touch with industry trends by reading newsletters and other content published by industry organizations like the <a href="https://www.aam-us.org/">American Alliance of Museums </a>and the <a href="https://visitorexperience.group/">Visitor Experience Group</a>, and joining the conversation on LinkedIn, Twitter and other social channels.</li>
  162. <li>Staying in touch with the latest technology trends by following <a href="https://www.ingresso.co.uk/blog-2/">blogs</a> or participating in webinars.</li>
  163. <li>Reflecting on the guest journey at your institution, and experiencing it from a variety of perspectives (member, first-time visitor, etc).</li>
  164. </ul>
  165. <p>Are you ready to move beyond vouchers? Learn more about <em>Ingresso</em> <a href="https://www.ingresso.co.uk/about/">here</a> and <a href="https://www.ingresso.co.uk/contact-us/">contact us</a> today.</p>
  166. <figure><img src="https://accesso.com/assets/images/news/blogs/ryan-b-blogpic.png" /></figure>
  167. <p><strong>Ryan Burtram &#8211; Sales Director</strong></p>
  168. <p>Ryan has worked with many world-class cultural institutions helping redefine the guest experience for over 3 years. He brings extensive and broad technology experience to his role combined with a passion for an outstanding visitor experience. Ryan grew up in Indianapolis where he learned to love cultural attractions as a frequent guest of the Indianapolis Children’s Museum, Zoo and Museum of Art as well as Circle Theater. Ryan, his wife, son and their adopted wonder-schnauzer call Orlando, <span class="caps">FL</span> and its wonderful cultural and theme park communities home.</p>
  169. </div>
  170. <p>The post <a rel="nofollow" href="https://www.ingresso.co.uk/3-alternatives-for-the-time-you-spend-on-vouchers/">3 Alternatives For The Time You Spend On Vouchers</a> appeared first on <a rel="nofollow" href="https://www.ingresso.co.uk">Ingresso</a>.</p>
  171. ]]></content:encoded>
  172. <wfw:commentRss>https://www.ingresso.co.uk/3-alternatives-for-the-time-you-spend-on-vouchers/feed/</wfw:commentRss>
  173. <slash:comments>0</slash:comments>
  174. </item>
  175. <item>
  176. <title>Performance Marketing Analyst &#8211; London, UK</title>
  177. <link>https://www.ingresso.co.uk/performance-marketing-analyst/</link>
  178. <comments>https://www.ingresso.co.uk/performance-marketing-analyst/#respond</comments>
  179. <pubDate>Thu, 27 Jun 2019 18:56:30 +0000</pubDate>
  180. <dc:creator><![CDATA[Hannah Arzanpouli]]></dc:creator>
  181. <category><![CDATA[Job Posting]]></category>
  182.  
  183. <guid isPermaLink="false">https://www.ingresso.co.uk/?p=728</guid>
  184. <description><![CDATA[<p>Who We Are Looking For: We are looking for a bright and ambitious individual with strong analytical skills and an interest in data and eCommerce to work as a Performance Marketing Analyst. You will work on Ingresso's B2C business, primarily marketing for the website www.fromtheboxoffice.com. You will be part of a small but strong marketing team managing a &#91;...&#93;</p>
  185. <p>The post <a rel="nofollow" href="https://www.ingresso.co.uk/performance-marketing-analyst/">Performance Marketing Analyst &#8211; London, UK</a> appeared first on <a rel="nofollow" href="https://www.ingresso.co.uk">Ingresso</a>.</p>
  186. ]]></description>
  187. <content:encoded><![CDATA[<div class="section-wrapper accent-section page-full-width">
  188. <div class="section page-centered posting-header">
  189. <p class="posting-headline"><strong>Who We Are Looking For:</strong></p>
  190. </div>
  191. </div>
  192. <div class="section-wrapper page-full-width">
  193. <div>We are looking for a bright and ambitious individual with strong analytical skills and an interest in data and eCommerce to work as a <b>Performance Marketing Analyst</b>. You will work on <strong>Ingresso</strong>&#8216;s B2C business, primarily marketing for the website <a class="postings-link" href="http://www.fromtheboxoffice.com/">www.fromtheboxoffice.com</a>. You will be part of a small but strong marketing team managing a large marketing budget across several channels: paid search (PPC), direct, affiliates, email marketing (CRM) and SEO.</div>
  194. <div></div>
  195. <div>You will be comfortable analysing data and be able to use it in a practical way to recommend improvements to our marketing and our website. You will be able to work closely with other analysts, and be able to collaborate with marketing, engineering and product. This job is suitable for someone able to combine analytical excellence with a business focus. If successful in the role you will become a marketing and analytical expert in the company that others look to for advice.</div>
  196. <p><strong><br />
  197. Key Responsibilities:</strong></p>
  198. <ul>
  199. <li style="list-style-type: none;">
  200. <ul>
  201. <li>Help to manage a large PPC account, becoming an expert in Google AdWords and similar products.</li>
  202. <li>Analyse and combine data from multiple sources, and use it to optimise marketing and recommend strategies to maximise profit.</li>
  203. <li>Come up with bold ideas to expand sales – you&#8217;re not afraid to test ideas and quickly learn.</li>
  204. <li>Use and contribute to tools to help automate bidding.</li>
  205. <li>Analyse website conversion and other metrics, and collaborate with product and engineering to improve the site.</li>
  206. <li>Communicate ideas and results to others in the company.</li>
  207. </ul>
  208. </li>
  209. </ul>
  210. <ul class="posting-requirements plain-list">
  211. <li style="list-style-type: none;"></li>
  212. </ul>
  213. <p><strong>Role Benefits:</strong></p>
  214. <ul>
  215. <li style="list-style-type: none;">
  216. <ul>
  217. <li>Responsibility to share management of a large marketing budget.</li>
  218. <li>Freedom to test your ideas and experiment.</li>
  219. <li>Work within a small team on a high-volume business – your work will be visible and will have a big impact.</li>
  220. <li>Variety of work – move between detailed management of our marketing account and highly analytical work.</li>
  221. <li>We don&#8217;t outsource our marketing to agencies – you will manage performance marketing end to end.</li>
  222. </ul>
  223. </li>
  224. </ul>
  225. <p><strong>Ideal Candidate:</strong></p>
  226. <ul>
  227. <li style="list-style-type: none;">
  228. <ul>
  229. <li>Strong analytical capabilities: Able to reason carefully and use data to draw conclusions; Mathematical / statistical understanding; Can use tools (Excel or something more technical) to analyse data; Able to gain a strong understanding of complex marketing tools such as Google AdWords.</li>
  230. <li>Interested in eCommerce, and working with data in a practical context.</li>
  231. <li>Ability to empathise with / understand customers.</li>
  232. <li>Knows or can learn SQL and potentially other tools like R and Python scripting.</li>
  233. <li>Understand business concepts like profitability, customer lifetime value, conversion and click through rate, and can think how to maximise them.</li>
  234. <li>Able to work closely with others and learn from them, no big egos.</li>
  235. <li>Hands on and like taking responsibility to achieve business results.</li>
  236. <li>Experience in performance marketing, and an interest in performing arts.</li>
  237. </ul>
  238. </li>
  239. </ul>
  240. <p><strong>What We Offer:</strong></p>
  241. <ul class="posting-requirements plain-list">
  242. <li style="list-style-type: none;">
  243. <ul>
  244. <li>Competitive compensation package including discretionary annual bonus opportunity.</li>
  245. <li>26-days of paid annual leave for employees (paid leave increases with tenure).</li>
  246. <li>8-hours of paid Volunteer Time Off to give back to organizations and groups you feel most passionately about.</li>
  247. <li>Robust health insurance scheme with the opportunity to participate in private medical scheme after satisfactory performance.</li>
  248. <li>Matching pension scheme (up to 8%).</li>
  249. <li>Unlimited access to Udemy for Business for continued learning and career development.</li>
  250. <li>A flexible work schedule around our core business hours.</li>
  251. </ul>
  252. </li>
  253. </ul>
  254. <p><strong>Other Considerations:</strong></p>
  255. <ul class="posting-requirements plain-list">
  256. <li style="list-style-type: none;">
  257. <ul>
  258. <li>This position will be located in our main <strong>Ingresso</strong> office in London, W6.</li>
  259. <li>We are unable to sponsor work permits at this time, therefore all candidates must be authorized to work in the UK.</li>
  260. <li><strong>Ingresso</strong> is a drug-free company.</li>
  261. <li>This is a full-time, permanent position. No contractors please.</li>
  262. </ul>
  263. </li>
  264. </ul>
  265. <p><strong>Who We Are:</strong></p>
  266. <div>Since 2011, <strong>Ingresso</strong> has been changing the way tickets are sold through our proprietary global distribution solution and white-label eCommerce booking engine. Our technology was the first to connect directly to every venue-based ticketing system across the West End, processing over 7.2 million in tickets totaling over £375 million. Through continued innovation and custom integrations, our goal is to become the largest ticket marketplace that provides a seamless experience for our clients, guests, and distributors.</div>
  267. </div>
  268. <div>
  269. <p><strong><br />
  270. APPLY NOW!</strong></p>
  271. <p>If you are interested in joining a team who values Passion, Commitment, Teamwork, Innovation and Integrity and what we’ve described above is YOU, then apply today and let’s talk! Send your CV to <a href="mailto:[email protected]">[email protected]</a> along with a brief paragraph explaining why you think we should consider you.</p>
  272. </div>
  273. <p>The post <a rel="nofollow" href="https://www.ingresso.co.uk/performance-marketing-analyst/">Performance Marketing Analyst &#8211; London, UK</a> appeared first on <a rel="nofollow" href="https://www.ingresso.co.uk">Ingresso</a>.</p>
  274. ]]></content:encoded>
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  276. <slash:comments>0</slash:comments>
  277. </item>
  278. <item>
  279. <title>Serving Up a Hit Musical to New Audiences with Ingresso</title>
  280. <link>https://www.ingresso.co.uk/accesso-blog-series-serving-up-a-hit-musical-to-new-audiences-with-ingresso/</link>
  281. <comments>https://www.ingresso.co.uk/accesso-blog-series-serving-up-a-hit-musical-to-new-audiences-with-ingresso/#respond</comments>
  282. <pubDate>Wed, 26 Jun 2019 04:07:30 +0000</pubDate>
  283. <dc:creator><![CDATA[Hannah Arzanpouli]]></dc:creator>
  284. <category><![CDATA[Blog]]></category>
  285.  
  286. <guid isPermaLink="false">https://www.ingresso.co.uk/?p=670</guid>
  287. <description><![CDATA[<p>In the theatre world, connecting with new audiences is extremely rewarding. Yes, opening night performances and sold-out houses are both exciting and gratifying, but at the end of the day, there’s nothing quite as special as knowing that you helped an audience member discover a performance, an idea or story for the very first time. &#91;...&#93;</p>
  288. <p>The post <a rel="nofollow" href="https://www.ingresso.co.uk/accesso-blog-series-serving-up-a-hit-musical-to-new-audiences-with-ingresso/">Serving Up a Hit Musical to New Audiences with Ingresso</a> appeared first on <a rel="nofollow" href="https://www.ingresso.co.uk">Ingresso</a>.</p>
  289. ]]></description>
  290. <content:encoded><![CDATA[<p style="font-weight: 300;">In the theatre world, connecting with new audiences is extremely rewarding. Yes, opening night performances and sold-out houses are both exciting and gratifying, but at the end of the day, there’s nothing quite as special as knowing that you helped an audience member discover a performance, an idea or story for the very first time. Our solution is designed to fuel experiences just like that by connecting events to new audiences from all around the world. We are pleased to be partnering with the <a style="font-weight: 400;" href="https://lwtheatres.co.uk/theatres/adelphi/">Adelphi Theatre</a> in London’s West End to introduce audiences to the Tony Award-nominated hit musical <em>Waitress </em>this year. It’s common to hear of shows that promise something for everyone, but <em><a style="font-weight: 400;" href="https://waitressthemusical.com/">Waitress</a></em> has so many different layers and messages, and carries an incredible backstory of empowerment that can inspire many people in different ways.</p>
  291. <p style="font-weight: 300;"><em>Waitress</em> blends highly memorable elements of pop (penned by Grammy-nominated singer-songwriter Sara Bareilles) with the compelling story of a talented pie-maker named Jenna who works her way through significant challenges to achieve her dreams. Faced with the weight of impending motherhood, Jenna realizes it is time to finally break free of her toxic marriage, yet she is financially stuck and emotionally manipulated. She learns of a pie contest and sees it as her big chance to leave, but of course, things don’t always go as planned (in fact, sometimes life is unexpectedly sweeter). The show features uplifting messages of friendship, encouragement and inner strength, and we follow not only the story of Jenna but also of her beloved and hilariously comedic co-workers.</p>
  292. <p style="font-weight: 300;">When it debuted on Broadway in 2016, <em>Waitress </em>was notably the first musical to feature women in all four major creative positions: book (Jessie Nelson), music and lyrics (Bareilles), directing (Tony-winner Diane Paulus), and choreography (Lorin Latarro). “Women in one creative role, let alone four, are still relatively rare on Broadway,” writes <a style="font-weight: 400;" href="https://fivethirtyeight.com/features/waitress-is-making-broadway-history-with-its-all-female-creative-team/">Joanne Kao</a> for the statistics blog <em>FiveThirtyEight</em>, “Over the last 41 seasons of Broadway musicals, only about 1 in 10 directors, authors or composers, and 1 in 4 choreographers, have been female. By contrast, 255 musicals, or 52 percent, have had four men in their top creative roles.”</p>
  293. <p style="font-weight: 300;">It’s also the first time that a show featuring an all-female creative team will be performed on London’s West End, and Bareilles is thrilled: “I cannot contain my excitement that we will be bringing Waitress to the West End!! This is a dream come true,” she shared in a statement shared by <em><a style="font-weight: 400;" href="http://www.playbill.com/article/waitress-will-open-in-londons-west-end-in-2019">Playbill</a></em>, “We are so proud of this beautiful show, and can’t wait to share the story of Jenna with a whole new audience and welcome them into the world of Waitress with open arms and plenty of pie.” US singer Katharine McPhee will be performing the role of Jenna, fulfilling a dream of her own, one that she’s had since seeing <em>Cats: The Musical </em>on her first trip to London as a twelve-year-old.</p>
  294. <p><img src="https://accesso.com/assets/images/news/blogs/waitress2.jpg" alt="Waitress2" /></p>
  295. <p style="font-weight: 300;">The original story of <em>Waitress</em>, as told by Adrienne Shelly who wrote and acted in the film, was deeply personal. As Devin Gordon of <em><a style="font-weight: 400;" href="https://www.newsweek.com/waitress-filmmakers-sad-goodbye-101395">Newsweek</a></em> writes, it was “about a gifted woman finding her place in the world, and in that regard it is a metaphor for Shelly’s own life.” Shelly had been an actor and filmmaker with a long career spanning two decades. When she became pregnant with her daughter, she feared it would be impossible to balance the demands of motherhood and her creative career. After her daughter was born, she fell deeply in love, and like so many women before her, she found a way to not only balance work and motherhood but to thrive in doing so.</p>
  296. <p style="font-weight: 300;">“One of the things she was most excited about was the fact that she had done this as a woman and as a mother,” said <em>Waitress </em>producer Michael Roiff, “She was an amazing mum, and I remember one day when we had watched a cut of the film, she turned around and said: “Look, you can do it. Society wants to tell you that you have to choose, but you don’t have to choose.”</p>
  297. <p style="font-weight: 300;">I had the pleasure of seeing <em>Waitress </em>when the touring production came through Los Angeles last summer, and I found it to be a memorable experience. During intermission, I met an eleven-year-old girl who dreams of being an actress someday – much like a young Katharine McPhee seeing <em>Cats </em>in London. She has an agent already (because, remember, this is L.A.) but hadn’t been cast in anything yet, unlike some of her friends. She shared that this was one of the best musicals she’s seen and she absolutely loved the music and the humor. I found those elements enjoyable too, but my perspective on the show was much different. The group of comedic co-workers reminded me so much of my own tight-knit group of friends across the country (so to me, those scenes felt bittersweet). More importantly, though, it was the first musical I’d seen since my daughter was born, on my very first weekend away from her, so the themes of parenthood and achieving your dreams resonated with me in a major way. After the show, I wondered if the girl I met felt inspired by the show’s message to follow your dreams, to discover your talents and stay true to oneself. That’s the beauty of theatre, in my opinion – the same core message can resonate with different people in a multitude of ways, creating different experiences and inspiring new ideas, yet instilling a sense of connection.</p>
  298. <p><img src="https://accesso.com/assets/images/news/blogs/theatre-connection.jpg" alt="Theatre Connection" /></p>
  299. <p style="font-weight: 300;">At <em>Ingresso</em>, we are helping new audiences discover new experiences and stories through our<em> </em>distribution system, which sells tickets for thousands of the best events and attractions on earth. <em>Ingresso </em>is a technology platform that operates as a seamless extension of your box office, allowing for low-cost distribution of tickets in a dynamic, global marketplace. We work with venues as diverse as theatres, ski areas, attractions and museums in order to extend the reach of their events with truly minimal effort. Our distribution network is constantly growing and includes a diverse variety of travel sites (OTAs, travel agents, airlines, hotels), eCommerce sites (local, online retail and media) and B2C partners (retail and affiliates). In fact, we recently announced strategic partnerships with <a style="font-weight: 400;" href="https://accesso.com/news/accesso-partnership-with-google-to-provide-new-booking-capability-for-its-clients">Google</a> and <a style="font-weight: 400;" href="https://accesso.com/news/accesso-partners-with-groupon-to-bolster-mobile-capabilities-with-the-companys-ingresso-platform">Groupon</a>.</p>
  300. <p style="font-weight: 300;">How exactly does <em>Ingresso </em>work? We have built an API that can connect into any ticketing system. Our clients can choose which distribution partners they want to work with, and they have full control of ticket inventory at all times. Venues can track sales in real time, access reporting analytics and settle in whatever way works best for them. We also offer a full white-label solution, that is tested and built to maximize conversions and can be fully adaptable to a venue’s site and sales strategy.</p>
  301. <p style="font-weight: 300;">The <em>Ingresso </em>solution has a direct connection to the Adelphi’s ticketing system and has currently sold over £8m worth of tickets for their shows. Since <em>Ingresso </em>launched in 2011, we have facilitated sales by our own B2C brands and API connected distributors of over 7 million tickets with a total value of £375m. Over £23m that total value has been for musicals like <em>Waitress</em>.</p>
  302. <p style="font-weight: 300;">Previews of <em>Waitress </em>at the Adelphi Theatre (sponsored by <a style="font-weight: 400;" href="https://www.aa.com/homePage.do">American Airlines</a>) will begin February 8, 2019, before the official opening on March 7<sup>th</sup>. To learn more about our <em>Ingresso </em>solution, contact us <a style="font-weight: 400;" href="https://www.ingresso.co.uk/contact/">here</a> or email <a style="font-weight: 400;" href="mailto:[email protected]">[email protected]</a>.</p>
  303. <p><img src="https://accesso.com/assets/images/news/blogs/katie-r-blogpic.png" /></p>
  304. <p style="font-weight: 300;"><b><strong>Katie Reilly  &#8211; Digital Marketing Manager</strong></b></p>
  305. <p style="font-weight: 300;">Katie manages our content and presence online. She began her career working in marketing and group sales for the oldest continuously-operated theatre in the United States where she routinely played intricate games of “Seating Chart Tetris” to accommodate large school groups. When she’s not strategizing our digital campaigns, Katie enjoys traveling, chasing around her toddler with her husband and their fluffy orange cat, and keeping the local Whole Foods cheese counter in business.</p>
  306. <p>The post <a rel="nofollow" href="https://www.ingresso.co.uk/accesso-blog-series-serving-up-a-hit-musical-to-new-audiences-with-ingresso/">Serving Up a Hit Musical to New Audiences with Ingresso</a> appeared first on <a rel="nofollow" href="https://www.ingresso.co.uk">Ingresso</a>.</p>
  307. ]]></content:encoded>
  308. <wfw:commentRss>https://www.ingresso.co.uk/accesso-blog-series-serving-up-a-hit-musical-to-new-audiences-with-ingresso/feed/</wfw:commentRss>
  309. <slash:comments>0</slash:comments>
  310. </item>
  311. <item>
  312. <title>7 Reasons to Stop Selling Ticket Vouchers and Switch to An API</title>
  313. <link>https://www.ingresso.co.uk/7-reasons-to-stop-selling-ticket-vouchers-and-switch-to-an-api/</link>
  314. <comments>https://www.ingresso.co.uk/7-reasons-to-stop-selling-ticket-vouchers-and-switch-to-an-api/#comments</comments>
  315. <pubDate>Mon, 29 Apr 2019 20:44:53 +0000</pubDate>
  316. <dc:creator><![CDATA[wpingresso]]></dc:creator>
  317. <category><![CDATA[Blog]]></category>
  318.  
  319. <guid isPermaLink="false">https://www.ingresso.co.uk/?p=1</guid>
  320. <description><![CDATA[<p>A ticket is one of a venue’s most prized possessions. Every single ticket represents an opportunity to provide a memorable experience to a consumer, and every ticket sale gets you one step further to a sold-out show. Working with distributors and promoters can be an amazing way to push that last bit of ticket inventory over the threshold and reach new audiences, but &#91;...&#93;</p>
  321. <p>The post <a rel="nofollow" href="https://www.ingresso.co.uk/7-reasons-to-stop-selling-ticket-vouchers-and-switch-to-an-api/">7 Reasons to Stop Selling Ticket Vouchers and Switch to An API</a> appeared first on <a rel="nofollow" href="https://www.ingresso.co.uk">Ingresso</a>.</p>
  322. ]]></description>
  323. <content:encoded><![CDATA[<div class="copy-block">
  324. <p><span class="TextRun SCXW117373128 BCX0" lang="EN-US" xml:lang="EN-US"><span class="NormalTextRun SCXW117373128 BCX0">A </span></span><span class="TextRun SCXW117373128 BCX0" lang="EN-US" xml:lang="EN-US"><span class="NormalTextRun SCXW117373128 BCX0">ticket is one of a venue’</span></span><span class="TextRun SCXW117373128 BCX0" lang="EN-US" xml:lang="EN-US"><span class="NormalTextRun SCXW117373128 BCX0">s most prize</span></span><span class="TextRun SCXW117373128 BCX0" lang="EN-US" xml:lang="EN-US"><span class="NormalTextRun SCXW117373128 BCX0">d possessio</span></span><span class="TextRun SCXW117373128 BCX0" lang="EN-US" xml:lang="EN-US"><span class="NormalTextRun SCXW117373128 BCX0">ns</span></span><span class="TextRun SCXW117373128 BCX0" lang="EN-US" xml:lang="EN-US"><span class="NormalTextRun SCXW117373128 BCX0">. </span></span><span class="TextRun SCXW117373128 BCX0" lang="EN-US" xml:lang="EN-US"><span class="NormalTextRun SCXW117373128 BCX0">Every single ticket represents an opportunity to provide a memorabl</span></span><span class="TextRun SCXW117373128 BCX0" lang="EN-US" xml:lang="EN-US"><span class="NormalTextRun SCXW117373128 BCX0">e experience to </span></span><span class="TextRun SCXW117373128 BCX0" lang="EN-US" xml:lang="EN-US"><span class="NormalTextRun SCXW117373128 BCX0">a consumer</span></span><span class="TextRun SCXW117373128 BCX0" lang="EN-US" xml:lang="EN-US"><span class="NormalTextRun SCXW117373128 BCX0">, and every ticket sale </span></span><span class="TextRun SCXW117373128 BCX0" lang="EN-US" xml:lang="EN-US"><span class="NormalTextRun SCXW117373128 BCX0">gets you one step further to</span></span><span class="TextRun SCXW117373128 BCX0" lang="EN-US" xml:lang="EN-US"><span class="NormalTextRun SCXW117373128 BCX0"> a sold-out show</span></span><span class="TextRun SCXW117373128 BCX0" lang="EN-US" xml:lang="EN-US"><span class="NormalTextRun SCXW117373128 BCX0">.</span></span><span class="TextRun SCXW117373128 BCX0" lang="EN-US" xml:lang="EN-US"><span class="NormalTextRun SCXW117373128 BCX0"> </span></span><span class="TextRun SCXW117373128 BCX0" lang="EN-US" xml:lang="EN-US"><span class="NormalTextRun SCXW117373128 BCX0">Working with distributors and promoters can be an amazing way to push that last bit of ticket inventory over the threshold</span></span><span class="TextRun SCXW117373128 BCX0" lang="EN-US" xml:lang="EN-US"><span class="NormalTextRun SCXW117373128 BCX0"> and reach new audiences</span></span><span class="TextRun SCXW117373128 BCX0" lang="EN-US" xml:lang="EN-US"><span class="NormalTextRun SCXW117373128 BCX0">, </span></span><span class="TextRun SCXW117373128 BCX0" lang="EN-US" xml:lang="EN-US"><span class="NormalTextRun SCXW117373128 BCX0">but if you’re using ticket vouchers or bulk tickets, have you considered all of the risks? </span></span><span class="TextRun SCXW117373128 BCX0" lang="EN-US" xml:lang="EN-US"><span class="NormalTextRun SCXW117373128 BCX0">Read on to discover seven reasons why you should stop selling ticket vouchers</span></span><span class="TextRun SCXW117373128 BCX0" lang="EN-US" xml:lang="EN-US"><span class="NormalTextRun SCXW117373128 BCX0">, </span></span><span class="TextRun SCXW117373128 BCX0" lang="EN-US" xml:lang="EN-US"><span class="NormalTextRun SCXW117373128 BCX0">and how </span></span><span class="TextRun SCXW117373128 BCX0" lang="EN-US" xml:lang="EN-US"><span class="NormalTextRun SCXW117373128 BCX0">you can </span></span><span class="TextRun SCXW117373128 BCX0" lang="EN-US" xml:lang="EN-US"><span class="NormalTextRun SCXW117373128 BCX0">do so without disrupting your valuable partnerships</span></span><span class="TextRun SCXW117373128 BCX0" lang="EN-US" xml:lang="EN-US"><span class="NormalTextRun SCXW117373128 BCX0">.</span></span><span class="EOP SCXW117373128 BCX0" data-ccp-props="{}"> </span></p>
  325. <p><span class="TextRun SCXW117373128 BCX0" lang="EN-US" xml:lang="EN-US"><span class="NormalTextRun SCXW117373128 BCX0">1. Ticket Vouchers are Highly Susceptible to Fraud</span></span><span class="EOP SCXW117373128 BCX0" data-ccp-props="{&quot;134233279&quot;:true}"><br />
  326. </span>e-Tickets or vouchers can be easily forged or resold. Earlier this year, one of our clients revealed they had lost nearly $15,000 from one of their e-tickets being sold. Can you imagine the headaches this caused when everyone who unknowingly purchased this forged ticket went to redeem them at the venue’s box office? When you switch from a ticket voucher model to a live <span class="caps">API</span> connection, you allow your partner to sell tickets directly from your system, minimizing this risk.</p>
  327. <p><span class="TextRun SCXW117373128 BCX0" lang="EN-US" xml:lang="EN-US"><span class="NormalTextRun SCXW117373128 BCX0">2. Exchanging Vouchers for Live Tickets Takes Time</span></span><span class="EOP SCXW117373128 BCX0" data-ccp-props="{&quot;134233279&quot;:true}"><br />
  328. </span>Vouchers can compromise the guest experience right from the beginning. Many guests don’t even realize they need to redeem their voucher for a live ticket, so imagine their surprise when they arrive at your box office fifteen minutes before showtime only to encounter a very long line and limited seat availability.</p>
  329. </div>
  330. <div class="content-image align -align-center"><img src="https://accesso.com/assets/images/news/blogs/vouchers-long-lines.jpg" alt="Vouchers Long Lines" /></div>
  331. <div class="copy-block">
  332. <p><span class="TextRun SCXW63999237 BCX0" lang="EN-US" xml:lang="EN-US"><span class="NormalTextRun SCXW63999237 BCX0">With a live <span class="caps">API</span> connection, your customers can receive a real ticket, with a live barcode that can be scanned directly at your door, allowing them to walk right into the theatre and grab a pre-show cocktail or bag of M&amp;Ms with plenty of time to get settled in the seat they chose at the very beginning. </span></span><span class="EOP SCXW63999237 BCX0" data-ccp-props="{&quot;335559685&quot;:360}"> </span></p>
  333. <p><span class="TextRun SCXW63999237 BCX0" lang="EN-US" xml:lang="EN-US"><span class="NormalTextRun SCXW63999237 BCX0">3. Profits From Unredeemed Vouchers Might Not Reach You</span></span><span class="TextRun SCXW63999237 BCX0" lang="EN-US" xml:lang="EN-US"><span class="NormalTextRun SCXW63999237 BCX0">r Venue</span></span><span class="EOP SCXW63999237 BCX0" data-ccp-props="{&quot;134233279&quot;:true}"><br />
  334. </span>Sometimes, when a voucher is sold to a customer who ends up being a “no-show,” the payment for this voucher fails to reach the venue. Breakage, as this phenomenon is known, is an unfortunate byproduct of systems with limited tracking capabilities. We’ve heard that breakage could account for up to 20% of monthly sales, which isn’t fair to you as the venue. With <span class="caps">API</span>, every barcoded ticket is accounted for in the ticketing system – this means that you’ll always get paid by the reseller, even if the guest doesn’t show up.</p>
  335. <p><span class="TextRun SCXW63999237 BCX0" lang="EN-US" xml:lang="EN-US"><span class="NormalTextRun SCXW63999237 BCX0">4. You Lose the Opportunity for Dynamic Pricing</span></span><span class="EOP SCXW63999237 BCX0" data-ccp-props="{&quot;134233279&quot;:true}"><br />
  336. </span>With vouchers and bulk tickets, you lose the ability to capitalize on supply and demand trends by adjusting ticket prices in real time (or scheduling such price fluctuations in advance). While nobody likes paying more, a recent study by <a href="https://www.emarketer.com/content/shoppers-are-open-to-dynamic-pricing-as-long-as-it-makes-sense">Forrester Consulting</a> found that 62% of consumers are okay with fluctuating prices as long as they are not arbitrary, and remember, you can also use dynamic pricing to lower prices in cases of low demand. Read our blog on tips for utilizing dynamic pricing for more ideas. If you already use dynamic pricing on your main ticketing site, why not pass along this benefit to your valued partners? An <span class="caps">API</span> connection will let you pass on any dynamic pricing rules you have set in your ticketing system, ultimately resulting in higher revenues and more “butts in seats!”</p>
  337. <p><span class="TextRun SCXW63999237 BCX0" lang="EN-US" xml:lang="EN-US"><span class="NormalTextRun SCXW63999237 BCX0">5. You Don’t Have Full Control Over Your Inventory</span></span><span class="EOP SCXW63999237 BCX0" data-ccp-props="{&quot;134233279&quot;:true}"><br />
  338. </span>It’s exciting to build partnerships with organizations who will help you sell more tickets through their own databases and marketing activities. However, imagine your frustration when you’re seeing a completely sold-out show on your end, but the large block of tickets that you’ve allocated to your distribution partner doesn’t sell. And you don’t discover this until the night of the show when you are reconciling. This is a very real risk of selling bulk tickets or vouchers, and it’s a reason why many are reluctant to explore such partnerships; however, with a live <span class="caps">API</span> connection, you can control inventory and pricing by channel in real time, giving you full control of the ticketing arrangement at all time</p>
  339. </div>
  340. <div class="content-image align -align-center"><img src="https://accesso.com/assets/images/news/blogs/api-distribution-ingresso.jpg" alt="Api Distribution Ingresso" /></div>
  341. <div class="copy-block">
  342. <p><span class="TextRun SCXW165113658 BCX0" lang="EN-US" xml:lang="EN-US"><span class="NormalTextRun SCXW165113658 BCX0">6. It’s Hard to </span></span><span class="TextRun SCXW165113658 BCX0" lang="EN-US" xml:lang="EN-US"><span class="NormalTextRun SCXW165113658 BCX0">Know How Inventory is Selling</span></span><span class="TextRun SCXW165113658 BCX0" lang="EN-US" xml:lang="EN-US"><span class="NormalTextRun SCXW165113658 BCX0"> </span></span><span class="LineBreakBlob BlobObject DragDrop SCXW165113658 BCX0"><span class="SCXW165113658 BCX0"><br />
  343. </span></span><span class="TextRun SCXW165113658 BCX0" lang="EN-US" xml:lang="EN-US"><span class="NormalTextRun SCXW165113658 BCX0">What kind of re</span></span><span class="TextRun SCXW165113658 BCX0" lang="EN-US" xml:lang="EN-US"><span class="NormalTextRun SCXW165113658 BCX0">porting are you seeing with your distribution partners? </span></span><span class="TextRun SCXW165113658 BCX0" lang="EN-US" xml:lang="EN-US"><span class="NormalTextRun SCXW165113658 BCX0">Having access to sales reports in real time would certainly help avoid the issue outlined above. An <span class="caps">API</span> connection brings </span></span><span class="TextRun SCXW165113658 BCX0" lang="EN-US" xml:lang="EN-US"><span class="NormalTextRun SCXW165113658 BCX0">sales insights directly to you, allowing you to </span></span><span class="TextRun SCXW165113658 BCX0" lang="EN-US" xml:lang="EN-US"><span class="NormalTextRun SCXW165113658 BCX0">easily compare sales across accounts and monitor progress. </span></span><span class="LineBreakBlob BlobObject DragDrop SCXW165113658 BCX0"><span class="SCXW165113658 BCX0"> </span></span><span class="TextRun SCXW165113658 BCX0" lang="EN-US" xml:lang="EN-US"><span class="NormalTextRun SCXW165113658 BCX0"><br />
  344. </span></span></p>
  345. <p><span class="TextRun SCXW165113658 BCX0" lang="EN-US" xml:lang="EN-US"><span class="NormalTextRun SCXW165113658 BCX0">7. Selling Vouchers Leads to </span></span><span class="TextRun SCXW165113658 BCX0" lang="EN-US" xml:lang="EN-US"><span class="NormalTextRun SCXW165113658 BCX0">Tedious </span></span><span class="TextRun SCXW165113658 BCX0" lang="EN-US" xml:lang="EN-US"><span class="NormalTextRun SCXW165113658 BCX0">Admin</span></span><span class="TextRun SCXW165113658 BCX0" lang="EN-US" xml:lang="EN-US"><span class="NormalTextRun SCXW165113658 BCX0">istrative</span></span><span class="TextRun SCXW165113658 BCX0" lang="EN-US" xml:lang="EN-US"><span class="NormalTextRun SCXW165113658 BCX0"> Overhead</span></span><span class="LineBreakBlob BlobObject DragDrop SCXW165113658 BCX0"><span class="SCXW165113658 BCX0"><br />
  346. </span></span><span class="TextRun SCXW165113658 BCX0" lang="EN-US" xml:lang="EN-US"><span class="NormalTextRun SCXW165113658 BCX0">Reconciling bulk tickets</span></span><span class="TextRun SCXW165113658 BCX0" lang="EN-US" xml:lang="EN-US"><span class="NormalTextRun SCXW165113658 BCX0"> takes time and energy. We’ve heard horror stories of </span></span><span class="FieldRange SCXW165113658 BCX0"><span class="TextRun Underlined SCXW165113658 BCX0" lang="EN-US" xml:lang="EN-US"><span class="NormalTextRun SCXW165113658 BCX0">box office</span></span></span><span class="TextRun SCXW165113658 BCX0" lang="EN-US" xml:lang="EN-US"><span class="NormalTextRun SCXW165113658 BCX0"> </span></span><span class="TextRun SCXW165113658 BCX0" lang="EN-US" xml:lang="EN-US"><span class="NormalTextRun SCXW165113658 BCX0">managers staying </span></span><span class="TextRun SCXW165113658 BCX0" lang="EN-US" xml:lang="EN-US"><span class="NormalTextRun SCXW165113658 BCX0">hours past closing time, counting and re-counti</span></span><span class="TextRun SCXW165113658 BCX0" lang="EN-US" xml:lang="EN-US"><span class="NormalTextRun SCXW165113658 BCX0">ng the number of vouchers sold. A live <span class="caps">API </span>connection </span></span><span class="TextRun SCXW165113658 BCX0" lang="EN-US" xml:lang="EN-US"><span class="NormalTextRun SCXW165113658 BCX0">eliminates all of that time and energy, freeing up your staff to focus on what matters the most at your venue – the quality of the guest experience.</span></span><span class="EOP SCXW165113658 BCX0" data-ccp-props="{&quot;134233279&quot;:true}"> </span></p>
  347. <p><strong>This <span class="caps">API</span> Thing Sure Sounds Great</strong><strong><span class="NormalTextRun SCXW165113658 BCX0">… Can You Tell Me More?</span></strong><span class="NormalTextRun SCXW165113658 BCX0"> </span><span class="EOP SCXW165113658 BCX0" data-ccp-props="{}"><br />
  348. </span><span class="TextRun SCXW165113658 BCX0" lang="EN-US" xml:lang="EN-US"><span class="NormalTextRun SCXW165113658 BCX0">If you’ve read this far and are thinking this sounds too good to be true – it isn’t. </span></span><span class="TextRun SCXW165113658 BCX0" lang="EN-US" xml:lang="EN-US"><span class="NormalTextRun SCXW165113658 BCX0">If you’re wondering what an <span class="caps">API</span> connection is, </span></span><span class="TextRun SCXW165113658 BCX0" lang="EN-US" xml:lang="EN-US"><span class="NormalTextRun SCXW165113658 BCX0">it’s simply a piece of code that allows </span></span><span class="TextRun SCXW165113658 BCX0" lang="EN-US" xml:lang="EN-US"><span class="NormalTextRun SCXW165113658 BCX0">two systems </span></span><span class="TextRun SCXW165113658 BCX0" lang="EN-US" xml:lang="EN-US"><span class="NormalTextRun SCXW165113658 BCX0">to</span></span><span class="TextRun SCXW165113658 BCX0" lang="EN-US" xml:lang="EN-US"><span class="NormalTextRun SCXW165113658 BCX0"> talk to one another. An <span class="caps">API</span> </span></span><em><span class="NormalTextRun SCXW165113658 BCX0">is</span></em><span class="TextRun SCXW165113658 BCX0" lang="EN-US" xml:lang="EN-US"><span class="NormalTextRun SCXW165113658 BCX0"> the connection, so perhaps saying an “<span class="caps">API</span> connection” is akin to calling that little box that produces money an “<span class="caps">ATM</span> machine.” </span></span><span class="EOP SCXW165113658 BCX0" data-ccp-props="{}"> </span></p>
  349. <p><strong><span class="NormalTextRun SCXW165113658 BCX0">What Are My Options for Getting an <span class="caps">API</span> Connection?</span></strong><span class="EOP SCXW165113658 BCX0" data-ccp-props="{}"><br />
  350. </span><span class="TextRun SCXW165113658 BCX0" lang="EN-US" xml:lang="EN-US"><span class="NormalTextRun SCXW165113658 BCX0">Our </span></span>distribution system<span class="TextRun SCXW165113658 BCX0" lang="EN-US" xml:lang="EN-US"><span class="NormalTextRun SCXW165113658 BCX0"> </span></span><span class="TextRun SCXW165113658 BCX0" lang="EN-US" xml:lang="EN-US"><span class="NormalTextRun SCXW165113658 BCX0">uses an <span class="caps">API</span> to connect your ticketing system to any number of distributors all around the world, giving you</span></span><span class="TextRun SCXW165113658 BCX0" lang="EN-US" xml:lang="EN-US"><span class="NormalTextRun SCXW165113658 BCX0">r technical and operations teams</span></span><span class="TextRun SCXW165113658 BCX0" lang="EN-US" xml:lang="EN-US"><span class="NormalTextRun SCXW165113658 BCX0"> full control over your inventory</span></span><span class="TextRun SCXW165113658 BCX0" lang="EN-US" xml:lang="EN-US"><span class="NormalTextRun SCXW165113658 BCX0"> and pricing</span></span><span class="TextRun SCXW165113658 BCX0" lang="EN-US" xml:lang="EN-US"><span class="NormalTextRun SCXW165113658 BCX0"> at all times. </span></span><em><span class="SpellingError SCXW165113658 BCX0">Ingresso</span></em><span class="NormalTextRun SCXW165113658 BCX0"> </span><span class="TextRun SCXW165113658 BCX0" lang="EN-US" xml:lang="EN-US"><span class="NormalTextRun SCXW165113658 BCX0">had its start in London West End theatre by writing directly into those ticketing systems and distributing through their own white label through various partners like Ticketmaster.co.uk, Amazon and LastMinute.com. As the numbers of ticketing systems, suppliers (venues) and distributors increased, the opportunity to create a true Global Distribution System for tickets became a reality. </span></span><span class="EOP SCXW165113658 BCX0" data-ccp-props="{}"> </span></p>
  351. <p><span class="TextRun SCXW165113658 BCX0" lang="EN-US" xml:lang="EN-US"><span class="NormalTextRun SCXW165113658 BCX0">W</span></span><span class="TextRun SCXW165113658 BCX0" lang="EN-US" xml:lang="EN-US"><span class="NormalTextRun SCXW165113658 BCX0">e</span></span><span class="TextRun SCXW165113658 BCX0" lang="EN-US" xml:lang="EN-US"><span class="NormalTextRun SCXW165113658 BCX0"> have </span></span><span class="TextRun SCXW165113658 BCX0" lang="EN-US" xml:lang="EN-US"><span class="NormalTextRun SCXW165113658 BCX0">partnered with organizations like Google, Exp</span></span><span class="TextRun SCXW165113658 BCX0" lang="EN-US" xml:lang="EN-US"><span class="NormalTextRun SCXW165113658 BCX0">edia, Groupon and </span></span><span class="TextRun SCXW165113658 BCX0" lang="EN-US" xml:lang="EN-US"><span class="NormalTextRun SCXW165113658 BCX0">TripAdvisor </span></span><span class="TextRun SCXW165113658 BCX0" lang="EN-US" xml:lang="EN-US"><span class="NormalTextRun SCXW165113658 BCX0">to help connect audiences and ven</span></span><span class="TextRun SCXW165113658 BCX0" lang="EN-US" xml:lang="EN-US"><span class="NormalTextRun SCXW165113658 BCX0">ues – and we are </span></span><span class="TextRun SCXW165113658 BCX0" lang="EN-US" xml:lang="EN-US"><span class="NormalTextRun SCXW165113658 BCX0">working to partner with new venues, attract</span></span><span class="TextRun SCXW165113658 BCX0" lang="EN-US" xml:lang="EN-US"><span class="NormalTextRun SCXW165113658 BCX0">ions and distributors every day!</span></span><span class="TextRun SCXW165113658 BCX0" lang="EN-US" xml:lang="EN-US"><span class="NormalTextRun SCXW165113658 BCX0"> </span></span><span class="TextRun SCXW165113658 BCX0" lang="EN-US" xml:lang="EN-US"><span class="NormalTextRun SCXW165113658 BCX0">Access reporting in real time, reduce fraud, eliminate breakage, and say goodbye to ticket vouchers forever. <a href="https://www.ingresso.co.uk/contact/">Contact us</a> to learn more.</span></span><span class="EOP SCXW165113658 BCX0" data-ccp-props="{}"> </span></p>
  352. </div>
  353. <div class="content-image align -align-center"><img src="https://accesso.com/assets/images/news/blogs/mario-b-blog-pic.png" alt="Mario B Blog Pic" /></div>
  354. <div class="copy-block">
  355. <p>Mario Bauduin – <span class="caps">VP</span>, Business Development<br />
  356. Mario lives in Greenwich, Connecticut with his wife Karen and two young boys.  He joined the <em>Ingresso </em>team in July of 2018, and has worked in the travel and entertainment distribution industries for almost 20 years.  When he’s not helping suppliers connect with distributors to grow ticket sales, Mario loves playing and coaching various sports with his kids, traveling, and attending sports, nightlife, and cultural events in New York City.</p>
  357. </div>
  358. <p>The post <a rel="nofollow" href="https://www.ingresso.co.uk/7-reasons-to-stop-selling-ticket-vouchers-and-switch-to-an-api/">7 Reasons to Stop Selling Ticket Vouchers and Switch to An API</a> appeared first on <a rel="nofollow" href="https://www.ingresso.co.uk">Ingresso</a>.</p>
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