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Source: https://nobsmarketplace.com/feed/

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<title>How Many Keywords Should I Use for SEO?</title>
<link>https://nobsmarketplace.com/blog/how-many-keywords-should-i-use-for-seo/</link>
<dc:creator><![CDATA[Aaron Gray]]></dc:creator>
<pubDate>Wed, 17 Apr 2024 09:16:17 +0000</pubDate>
<category><![CDATA[Blogs]]></category>
<guid isPermaLink="false">https://nobsmarketplace.com/?p=27081</guid>
<description><![CDATA[Throughout several blog posts, I’ve reiterated that keyword stuffing is black-hat SEO. This refers to filling the content with as many SEO keywords as possible to rank high in search results. But as I’ll discuss in detail in a little while, under no circumstances should anyone – SEO professional or not – use this for… <a class="more-link" href="https://nobsmarketplace.com/blog/how-many-keywords-should-i-use-for-seo/">Continue reading <span class="screen-reader-text">How Many Keywords Should I Use for SEO?</span></a>]]></description>
<content:encoded><![CDATA[<p>Throughout several blog posts, I’ve reiterated that keyword stuffing is black-hat SEO. This refers to filling the content with as many SEO keywords as possible to rank high in search results. But as I’ll discuss in detail in a little while, under no circumstances should anyone – SEO professional or not – use this for search engine optimization.</p>
<p>If that’s the case, then how many is too many? The truth is that there’s no clear answer, but it doesn’t mean we won’t try to find the sweet spot.</p>
<h2>Why Too Many Keywords Are Bad</h2>
<p>In the years leading to the great Panda and Penguin shake-ups of the early 2010s, it wasn’t unusual for content to contain an unhealthy amount of keywords. Look at the image taken from a web page on the deep Web below. “Pet sitting” was mentioned so many times that I wouldn’t blame you if you never wanted to come across the term again.</p>
<figure id="attachment_27082" aria-describedby="caption-attachment-27082" style="width: 937px" class="wp-caption aligncenter"><img fetchpriority="high" decoding="async" class="size-full wp-image-27082" src="https://nobsmarketplace.com/wp-content/uploads/2024/04/0-4.jpg" alt="" width="937" height="502" srcset="https://nobsmarketplace.com/wp-content/uploads/2024/04/0-4.jpg 937w, https://nobsmarketplace.com/wp-content/uploads/2024/04/0-4-300x161.jpg 300w, https://nobsmarketplace.com/wp-content/uploads/2024/04/0-4-768x411.jpg 768w" sizes="(max-width: 937px) 100vw, 937px" /><figcaption id="caption-attachment-27082" class="wp-caption-text">It didn’t even capitalise “Sunshine Coast” and “Gold Coast.” The nerve.</figcaption></figure>
<p>But back then, such practices were your best bet in ranking on search results. Algorithms at the time were far less sophisticated than the ones we have now, mainly based on how many times the content mentioned the keyword. Even with the introduction of advanced algorithms like PageRank, keyword stuffing remained a common practice.</p>
<p>Over time, search engines – especially Google – found the practice inconvenient to users. Let’s go back to the example above. It’s supposed to talk about things to remember when looking for a pet sitter in Australia. But after going through it, all I got was:</p>
<ul>
<li>Reliably available in the hours you need them</li>
<li>Special services like medication and special care needs</li>
<li>Availability of resources and well-trained staff</li>
</ul>
<p>The rest of the content consists of mentions of different keywords that make little sense and ideas that have been mentioned once too many times. There’s nothing redeemable about this piece, and keyword stuffing is mainly to blame.</p>
<p>Google led a concerted effort to dilute the practice’s effectiveness and discourage sites from doing it. The most prominent was the Panda update, which targeted content farms: sites that mass-produce low-effort content. It later published a set of <a href="https://developers.google.com/search/blog/2011/05/more-guidance-on-building-high-quality" target="_blank" rel="noopener nofollow">guide questions</a> for webmasters to determine the quality of their content.</p>
<p>That’s why examples like this lie dormant in the deep Web. Such content was only made to grow its parent site’s backlink profile with low-quality links, which is another black-hat SEO practice. Despite Google’s efforts, many sites still stuff their content with keywords.</p>
<h2>What’s the Magic Number?</h2>
<p>Unfortunately, keyword density – the number of keywords proportional to the content’s total word count – isn’t one aspect of SEO that Google has made publicly available. And the company isn’t about to reveal its algorithm fully anytime soon.</p>
<p>As such, we can only rely on Google’s few official statements and educated guesswork. Here are some rules of thumb I’ve read about keyword density.</p>
<h3>The 1-2% Rule</h3>
<p>The most common of these rules is what I call the 1-2% Rule, which states that keywords shouldn’t comprise more than 2% of the content’s word count. If a product or service page has 1,000 words, keywords should be less than 20.</p>
<p>However, the drawback of this rule is already evident here. We have little to no idea how much search engines will tolerate before they decide to flag the content for keyword spam. Twenty keywords can appear too many, especially if there’s only a specific keyword to rank for, and expect that number to increase with the word count.</p>
<p>This rule also risks reducing the number of words you can otherwise allocate to explaining the main topic in depth, especially with <a href="https://nobsmarketplace.com/google-algorithm-updates/may-day/">long-tail keywords</a>. Imagine populating a seven or eight-word-long keyword tens of times, some of which don’t add value to the reader.</p>
<h3>The Goldilocks Number</h3>
<p>I stumbled upon this one from a blog post by a prominent digital marketing firm. Referred to as the “Goldilocks Number,” this rule of thumb accounts for the number of pages you want to rank in search results. It’s a bit of a shorthand, but the steps are as follows:</p>
<ul>
<li>Assume that one page can only have one to four keywords</li>
<li>Multiply the keyword count range by the number of pages to rank</li>
<li>Multiply the number of pages by 2.5 to get the Goldilocks Number</li>
</ul>
<p>Let’s set the scene. I want to improve the search enginew rankings of my <a href="https://nobsmarketplace.com/locations/melbourne/">Melbourne hub</a> homepage and its three service pages. After doing keyword research, I found around seven good keywords to use for SEO. Doing the math, the ideal range is between 7 and 28 keywords, and the sweet spot plays around ten keywords.</p>
<p><img decoding="async" class="aligncenter size-full wp-image-27083" src="https://nobsmarketplace.com/wp-content/uploads/2024/04/1-4.jpg" alt="" width="1430" height="1001" srcset="https://nobsmarketplace.com/wp-content/uploads/2024/04/1-4.jpg 1430w, https://nobsmarketplace.com/wp-content/uploads/2024/04/1-4-300x210.jpg 300w, https://nobsmarketplace.com/wp-content/uploads/2024/04/1-4-1024x717.jpg 1024w, https://nobsmarketplace.com/wp-content/uploads/2024/04/1-4-768x538.jpg 768w" sizes="(max-width: 1430px) 100vw, 1430px" /></p>
<p>Compared to the 1-2% Rule, this one results in more workable numbers and a lower risk of penalties thanks to the one-to-four keyword range. However, this becomes unwieldly when you have dozens of pages to optimise. If your site is several years old and has blog posts dating back to your brand’s founding, the keyword count can easily exceed the ideal range.</p>
<h3>The One-Keyword Rule</h3>
<p>This rule of thumb is pretty self-explanatory. Only target one keyword per page, period.</p>
<p>The idea behind this rule revolves around keyword dilution, a phenomenon where the main keyword loses its power to other non-relevant keywords on a single page. Despite search engine algorithms growing more sophisticated, they’re still prone to red herrings. Placing a keyword that doesn’t complement the main keyword will make the search engine struggle to learn what the site content is really about.</p>
<p>At least, that’s what some site owners think.</p>
<p>If <a href="https://support.google.com/webmasters/thread/32628635/keyword-dilution?hl=en" rel="nofollow noopener" target="_blank">this Google help page</a> is any indication, keyword dilution isn’t all that common. Google’s development team is aware that sites rank for many keywords, so they designed the search engine algorithm to be more accurate in deciphering relevance. If some dilution happens, it’s less likely to be as serious as some site owners perceive.</p>
<p>Another downside is that your site can lose to other sites ranking for many keywords. SEO is about covering as many bases as possible, including relevant search terms. Why rank for one term when you know plenty of others can be just as beneficial?</p>
<h2>One Primary, Several Secondary</h2>
<p>As long as we base our ideas mostly on speculation, we can’t get a concrete answer. But based on what we’ve discussed, I suggest <a href="https://ahrefs.com/blog/how-many-seo-keywords/" target="_blank" rel="noopener nofollow">Ahrefs’ approach</a> of using one primary keyword and a handful of secondary keywords.</p>
<figure id="attachment_27084" aria-describedby="caption-attachment-27084" style="width: 1800px" class="wp-caption aligncenter"><img decoding="async" class="wp-image-27084 size-full" src="https://nobsmarketplace.com/wp-content/uploads/2024/04/2-4.jpg" alt="" width="1800" height="2100" srcset="https://nobsmarketplace.com/wp-content/uploads/2024/04/2-4.jpg 1800w, https://nobsmarketplace.com/wp-content/uploads/2024/04/2-4-257x300.jpg 257w, https://nobsmarketplace.com/wp-content/uploads/2024/04/2-4-878x1024.jpg 878w, https://nobsmarketplace.com/wp-content/uploads/2024/04/2-4-768x896.jpg 768w, https://nobsmarketplace.com/wp-content/uploads/2024/04/2-4-1317x1536.jpg 1317w, https://nobsmarketplace.com/wp-content/uploads/2024/04/2-4-1755x2048.jpg 1755w, https://nobsmarketplace.com/wp-content/uploads/2024/04/2-4-1568x1829.jpg 1568w" sizes="(max-width: 1800px) 100vw, 1800px" /><figcaption id="caption-attachment-27084" class="wp-caption-text">Source: Ahrefs</figcaption></figure>
<p>This approach works because it gives you an idea for a content topic and the subtopics to go with it. Spread them evenly across the quality content, with the primary keyword at the H1 tag and the rest on other subheads and paragraphs. Remember to exercise some restraint to avoid getting flagged for keyword stuffing.</p>
]]></content:encoded>
</item>
<item>
<title>Understanding Limitations When Linking Google Ads to Google Analytics</title>
<link>https://nobsmarketplace.com/blog/understanding-limitations-when-linking-google-ads-to-google-analytics/</link>
<dc:creator><![CDATA[Aaron Gray]]></dc:creator>
<pubDate>Tue, 16 Apr 2024 06:39:29 +0000</pubDate>
<category><![CDATA[Blogs]]></category>
<guid isPermaLink="false">https://nobsmarketplace.com/?p=27069</guid>
<description><![CDATA[Linking a Google Ads account to Google Analytics unlocks a wealth of advantages for any digital marketing campaign. We won’t go over each of them in detail here, but all you need to know for now is that it paints a clearer picture of the campaign’s impact on the business and the overall target market.… <a class="more-link" href="https://nobsmarketplace.com/blog/understanding-limitations-when-linking-google-ads-to-google-analytics/">Continue reading <span class="screen-reader-text">Understanding Limitations When Linking Google Ads to Google Analytics</span></a>]]></description>
<content:encoded><![CDATA[<p>Linking a Google Ads account to Google Analytics unlocks a wealth of advantages for any digital marketing campaign. We won’t go over each of them in detail here, but all you need to know for now is that it paints a clearer picture of the campaign’s impact on the business and the overall target market.</p>
<p>That said, even the most reliable and versatile tools have their limitations. It’s important to be aware of these, as ignorance can be a major source of misconceptions and mistakes in digital marketing. As such, when linking a Google Ads account to Google Analytics, keep in mind the following things you can’t do while doing so.</p>
<h2>Linking Universal Analytics Properties</h2>
<p>Google Ads accounts made after 2023 won’t have to worry about this, as Google Analytics has completed the rollout of Google Analytics 4 (GA4) by this time. This means they’ll be working with GA4 properties moving forward. However, long-time Google Ads users may still be working with the older Universal Analytics (UA).</p>
<p>Introduced in late 2020, GA4 is a vast improvement over its UA predecessor in many ways. Its main selling point was that it overhauled the way it collects and analyses data. Some of these changes include:</p>
<ul>
<li>Unique users as the primary user metric</li>
<li>Integration of web and app data collection</li>
<li>Cookie-less data collection (in compliance with data privacy laws)</li>
<li>Key events as the main metric for measuring conversions</li>
<li>Redefinition of a “bounce” as sessions lasting less than 10 seconds</li>
</ul>
<p><img decoding="async" class="aligncenter size-full wp-image-27070" src="https://nobsmarketplace.com/wp-content/uploads/2024/04/0-3.jpg" alt="" width="1431" height="1073" srcset="https://nobsmarketplace.com/wp-content/uploads/2024/04/0-3.jpg 1431w, https://nobsmarketplace.com/wp-content/uploads/2024/04/0-3-300x225.jpg 300w, https://nobsmarketplace.com/wp-content/uploads/2024/04/0-3-1024x768.jpg 1024w, https://nobsmarketplace.com/wp-content/uploads/2024/04/0-3-768x576.jpg 768w" sizes="(max-width: 1431px) 100vw, 1431px" /></p>
<p>To perform the link, the UA properties in the Google Ads account must be converted into GA4 first. You have the option to either create a new Google account or use the migration tool on your Google Analytics account.</p>
<h2>Change Keyword Bids</h2>
<p>Some functions are still exclusive to Google Ads (formerly Google AdWords) and Google Analytics, even when linked. For example, keyword bidding can only be done on Google Ads. This is because the linking function only brings over analytics data, not integrate functions.</p>
<p>That said, Google Ads linking helps users assess keyword performance and pick the top performers to optimise their marketing campaigns. GA4 metrics like Active Users and Key Events (and some custom metrics) can point you to keywords that convert and keywords that don’t, prompting you to increase and decrease your bids on them, respectively.</p>
<h2>Limits on Linked Accounts Per GA4 Property</h2>
<p><a href="https://support.google.com/analytics/answer/1033961#limits&zippy=%2Cin-this-article" target="_blank" rel="noopener nofollow">According to Google</a>, a GA4 property can only accommodate up to 400 link groups, each of which is limited to 1,000 Google Ads accounts. Doing the math, each property is capped at 400,000 accounts. If your needs exceed these limits, it’s recommended that you create a Google Ads Manager account (formerly My Client Center or MCC) account and link it instead.</p>
<p>The good thing about MCC is that it doesn’t count inactive, cancelled, and disabled Google Ads accounts to the limit. Each MCC account’s limit for non-MCC accounts depends on its highest monthly spending throughout the year.</p>
<figure id="attachment_27071" aria-describedby="caption-attachment-27071" style="width: 705px" class="wp-caption aligncenter"><img decoding="async" class="size-full wp-image-27071" src="https://nobsmarketplace.com/wp-content/uploads/2024/04/1-3.jpg" alt="" width="705" height="204" srcset="https://nobsmarketplace.com/wp-content/uploads/2024/04/1-3.jpg 705w, https://nobsmarketplace.com/wp-content/uploads/2024/04/1-3-300x87.jpg 300w" sizes="(max-width: 705px) 100vw, 705px" /><figcaption id="caption-attachment-27071" class="wp-caption-text">Source: Google Ads Help</figcaption></figure>
<p>However, inactive accounts count to the absolute limit of 85,000, regardless of spending. As such, you’ll have to remove them to open up slots for new ones. An MCC account that fluctuates between spending brackets can still keep any excess accounts but won’t be able to link additional ones.</p>
<h2>No Custom Variables</h2>
<p>Custom variables allow Google Ads users to set their own conditions for what counts as a conversion event. For example, a hotel can set the number of reservations on room tiers to determine how much their target audience is willing to spend.</p>
<p>Unfortunately, custom variables don’t get carried over to Google Analytics, meaning users have to rely on the data it can provide. This is a drawback for businesses that require highly specific Google Ads conversion tracking. For now, the only viable workaround is assessing the Google analytics reports and Google Ads reports and comparing their data manually.</p>
<p>Speaking of conversions, the integration can also cause some discrepancies in conversion attribution and, by extension, data accuracy. Despite both platforms being data-driven, Google Ads’ model assesses interactions over the user’s entire journey, whereas Google Analytics’ model uses the last non-direct click (also called paid and organic last click).</p>
<h2>Unidirectional Linking</h2>
<p>The integration process only works one way. In this case, your Google Analytics account can access your Google Ads data. However, it requires the extra step of doing the same thing but in reverse, linking your Google Analytics account to your Google Ads account. Failing to do so often results in Edit permission errors.</p>
<h2>Remarketing Lists Exclusive to Google Ads</h2>
<p>One key feature that makes Google Ads popular among businesses is its ability to create a remarketing list for search ads (RLSA). This list contains information on visitors who have interacted with the advertiser’s ads before but never completed their journey for whatever reason. Even though they bounced, the list lets you come back to them at a later time.</p>
<p>Yet, despite being a highly sought-after capability, RLSA remains exclusive to Google Ads even after linking with Google Analytics. The list can only be generated using Google Ads data, which can be a serious limitation for some businesses.</p>
<h2>Minutes or Hours-Long Delays</h2>
<p>Once your Google Ads accounts are linked to Google Analytics, any data collected on the former’s end will take some time to be reflected on the latter’s dashboard and reports. As for how long, the average latency can play between several minutes to several hours.</p>
<p><img decoding="async" class="aligncenter size-full wp-image-27072" src="https://nobsmarketplace.com/wp-content/uploads/2024/04/2-3.jpg" alt="" width="1429" height="954" srcset="https://nobsmarketplace.com/wp-content/uploads/2024/04/2-3.jpg 1429w, https://nobsmarketplace.com/wp-content/uploads/2024/04/2-3-300x200.jpg 300w, https://nobsmarketplace.com/wp-content/uploads/2024/04/2-3-1024x684.jpg 1024w, https://nobsmarketplace.com/wp-content/uploads/2024/04/2-3-768x513.jpg 768w" sizes="(max-width: 1429px) 100vw, 1429px" /></p>
<p>Google says it isn’t something to be overly concerned about, for several reasons:</p>
<ul>
<li>Google Analytics updates reports every 24 hours, in which most of the delays in data collection and processing can be logged.</li>
<li>Focusing on the trends and patterns of multiple Google Ads clicks paints a clearer picture of the market situation than when your ad receives a click.</li>
<li>Even with real-time reporting available in Google Analytics, it won’t reflect all the data because collection and processing are always ongoing.</li>
</ul>
]]></content:encoded>
</item>
<item>
<title>How Long Does It Take for Google Ads to Work?</title>
<link>https://nobsmarketplace.com/blog/how-long-does-it-take-for-google-ads-to-work/</link>
<dc:creator><![CDATA[Aaron Gray]]></dc:creator>
<pubDate>Mon, 15 Apr 2024 04:56:17 +0000</pubDate>
<category><![CDATA[Blogs]]></category>
<guid isPermaLink="false">https://nobsmarketplace.com/?p=27052</guid>
<description><![CDATA[One of the advantages of pay-per-click (PPC) marketing is that it delivers results far quicker than SEO or other digital marketing methods. Whereas optimised content will take a while to bear fruit, PPC ads appear on search results almost instantly. They also cut the journey from lead to customer short, thanks to tailor-made ad copies… <a class="more-link" href="https://nobsmarketplace.com/blog/how-long-does-it-take-for-google-ads-to-work/">Continue reading <span class="screen-reader-text">How Long Does It Take for Google Ads to Work?</span></a>]]></description>
<content:encoded><![CDATA[<p>One of the advantages of pay-per-click (PPC) marketing is that it delivers results far quicker than SEO or other digital marketing methods. Whereas optimised content will take a while to bear fruit, PPC ads appear on search results almost instantly. They also cut the journey from lead to customer short, thanks to tailor-made ad copies and landing pages.</p>
<p>As for how long before PPC ads start being real moneymakers, it’s complicated.</p>
<p>I talked in one of my earlier posts about how SEO can take <a href="https://nobsmarketplace.com/blog/how-long-does-seo-take-to-work/">more than a year</a>, if not forever. It’s a slow start, with the first few months seeing only minor gains as the algorithm adjusts to accommodate the content’s optimisations. The same can be said for PPC, even with its quicker lead generation and conversion.</p>
<p>As with that post, I’ll also break down a typical PPC ad campaign timetable here. But first, let’s look at the factors that can shorten or lengthen the timetable.</p>
<h2>What Can Affect the PPC Timeline?</h2>
<p>One point worth remembering about digital marketing is that success doesn’t happen in a day or two. This is especially true in PPC, more so in a widely used platform such as Google Ads, due to the numerous factors playing to your advantage or disadvantage.</p>
<h3>Keyword Competitiveness</h3>
<p>Some keywords are simply harder to rank for than others. Sure, a Mexican restaurant can rank for “Mexican restaurant,” but hundreds or thousands of others within the same area will do the same. Before you know it, the search results page becomes crowded with your competitors all vying for the coveted top spot.</p>
<p>Many SEO tools measure how heated the competition for a keyword is. If you use Ahrefs or SEMrush, this is referred to as <a href="https://ahrefs.com/seo/glossary/keyword-difficulty" target="_blank" rel="noopener nofollow">keyword difficulty</a> and is displayed using a 100-point grading system. The higher the score, the harder it is to rank for.</p>
<figure id="attachment_27053" aria-describedby="caption-attachment-27053" style="width: 1024px" class="wp-caption aligncenter"><img decoding="async" class="wp-image-27053 size-large" src="https://nobsmarketplace.com/wp-content/uploads/2024/04/0-2-1024x656.jpg" alt="" width="1024" height="656" srcset="https://nobsmarketplace.com/wp-content/uploads/2024/04/0-2-1024x656.jpg 1024w, https://nobsmarketplace.com/wp-content/uploads/2024/04/0-2-300x192.jpg 300w, https://nobsmarketplace.com/wp-content/uploads/2024/04/0-2-768x492.jpg 768w, https://nobsmarketplace.com/wp-content/uploads/2024/04/0-2-1536x984.jpg 1536w, https://nobsmarketplace.com/wp-content/uploads/2024/04/0-2-1568x1004.jpg 1568w, https://nobsmarketplace.com/wp-content/uploads/2024/04/0-2.jpg 1616w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption id="caption-attachment-27053" class="wp-caption-text">Source: Ahrefs</figcaption></figure>
<p>Of course, this metric is a rough estimate and doesn’t necessarily tell the whole story. Still, it provides good insight into how much work you’ll need for your Google Ads campaign to see success on certain keywords.</p>
<h3>Auction Competitiveness</h3>
<p>Keyword auctions are a core component of PPC marketing. Advertisers set the maximum cost-per-click (CPC) bid for a keyword. But unlike a normal auction, having the highest bid doesn’t mean your campaign gets to run for that keyword. The maximum CPC bid is one of six factors that make up the Ad Rank, Google Ads’ measure of an ad’s display priority.</p>
<p>In other words, you can get stuck in a bidding war for a long time, searching for that sweet spot in your bids. An ad can get the highest Ad Rank even if its bid isn’t the highest among the bidders if it compensates with quality ad copy and landing page.</p>
<h3>Traffic Disparity</h3>
<p>It pays to know that PPC ads receive less traffic than optimised organic content. The latest statistics state that over half of a website’s traffic comes from organic search results, with paid ads making up a little over a quarter.</p>
<p>This isn’t surprising, considering people’s tendency to trust content unvarnished by factors like paid marketing. It also explains why many ignore or steer clear of paid ads unless their content really resonates with users.</p>
<p>Make no mistake: this doesn’t make Google Ads any less advantageous, as it outperforms SEO in lead generation and conversion. That said, relying on either instead of both is a slow route to business success.</p>
<h3>Click Fraud</h3>
<p>Ad or click fraud is an underhanded tactic some competitors use to make PPC marketing as costly for their enemies as possible. This is primarily done by using click bots to click on their rival’s ad but without taking further action. With enough clicks, the target’s budget will be drained for little to no gain.</p>
<p>Such acts are more common than you think. According to a study by Juniper Research last year, businesses lost <a href="https://searchengineland.com/ad-spend-lost-ad-fraud-2023-432610" target="_blank" rel="noopener nofollow">$84 billion</a> in potential ad revenue to click fraud in 2023. It forecasts a doubling in such losses to $172 billion over the next four years.</p>
<figure id="attachment_27054" aria-describedby="caption-attachment-27054" style="width: 954px" class="wp-caption aligncenter"><img decoding="async" class="wp-image-27054 size-full" src="https://nobsmarketplace.com/wp-content/uploads/2024/04/1-2.jpg" alt="" width="954" height="786" srcset="https://nobsmarketplace.com/wp-content/uploads/2024/04/1-2.jpg 954w, https://nobsmarketplace.com/wp-content/uploads/2024/04/1-2-300x247.jpg 300w, https://nobsmarketplace.com/wp-content/uploads/2024/04/1-2-768x633.jpg 768w" sizes="(max-width: 954px) 100vw, 954px" /><figcaption id="caption-attachment-27054" class="wp-caption-text">Source: Juniper Research (via Search Engine Land)</figcaption></figure>
<p>How will this slow your Google Ads success? The platform automatically stops a campaign if its budget runs out. Whether you have the capital to replenish it or wait a while before you can do so, the resulting delay can give your competitors time to establish themselves.</p>
<h2>The Google Ads Campaign Timeline</h2>
<p>Now that’s out of the way, let’s discuss the timeline in-depth next.</p>
<h3>First 24 Hours: Monitoring for Issues</h3>
<p>According to Google, campaign data can start showing <a href="https://support.google.com/google-ads/thread/1471254/how-long-does-it-take-for-an-ad-to-start-receiving-traffic-after-it%E2%80%99s-approved?hl=en" target="_blank" rel="noopener nofollow">within 24 hours</a> of starting. In some cases, the campaign may see little activity after the period. The cause can be attributed to a low bid for a highly competitive keyword, inappropriate location and scheduling settings, or the advertiser hasn’t verified their preferred payment method.</p>
<p>Consider keeping an eye on it for two days. If the ad has barely moved after that, you can submit a request for manual review. Google says this is a common phenomenon among new accounts, and a review will help facilitate more effective use of the platform.</p>
<h3>First 15 Days: Learning Phase</h3>
<p>Google will take this time to understand your business and, more importantly, your chosen keywords and landing pages. After collecting enough information, it’ll compare your bids with others in the niche. It’s advisable not to make any changes to your campaign during this period, as doing so risks Google starting the learning phase from scratch.</p>
<p>Once past the learning phase, the campaign will have gained enough data to help discern keywords to focus on and discard moving forward. Nevertheless, experts still recommend not making major alterations, as Google continues to gather further information.</p>
<h3>Month 1: Zeroing In</h3>
<p>PPC ads will most likely struggle gaining traction in the first month as the search engine adjusts to accommodate them (provided they comply with guidelines). More importantly, the targeting may not be as precise as you’d hope, but that’s okay.</p>
<p>As the learning phase progresses, most of the suggested keywords will be targeting a broad location or audience group. In this case, experts advise running ads with broader targeting and working your way to more focused keywords over the month. The longer you exercise patience, the more data you can work with and the more accurate your targeting will be.</p>
<h3>Month 2: PPC Optimisation</h3>
<p>At this point, you have enough data to improve your PPC campaign for increased reach and better targeting. Start by dropping the worst performing keywords and, if necessary, search for <a href="https://support.google.com/google-ads/answer/2453972?hl=en" target="_blank" rel="noopener nofollow">negative keywords</a>. The last thing you want is to attract people who aren’t in the market for your goods and services by muddying their search results.</p>
<p>In addition, take this opportunity to optimise your bids by evaluating your best-performing keywords relative to their CPC. Our PPC pages have probably said this a dozen times, but it’s worth repeating here: there’s no point in gaining from a Google Ads campaign if the cost of managing it is too high. In the end, it’s all about maximising your ROI.</p>
<p><img decoding="async" class="aligncenter size-full wp-image-27055" src="https://nobsmarketplace.com/wp-content/uploads/2024/04/2-2.jpg" alt="" width="1430" height="953" srcset="https://nobsmarketplace.com/wp-content/uploads/2024/04/2-2.jpg 1430w, https://nobsmarketplace.com/wp-content/uploads/2024/04/2-2-300x200.jpg 300w, https://nobsmarketplace.com/wp-content/uploads/2024/04/2-2-1024x682.jpg 1024w, https://nobsmarketplace.com/wp-content/uploads/2024/04/2-2-768x512.jpg 768w" sizes="(max-width: 1430px) 100vw, 1430px" /></p>
<h3>Month 3: A/B Testing</h3>
<p>I talked about A/B testing before, so if you need a refresher, give it another <a href="https://nobsmarketplace.com/blog/9-tips-for-a-successful-and-effective-digital-marketing-a-b-test/">read here</a>. On that note, at this point in the campaign, you should be exploring various ways to optimise its returns. Fortunately, this is a breeze with Google Ads through responsive advertising.</p>
<p>Responsive advertising utilises machine learning to automatically adjust certain parts of an ad to determine which version performs the best. A single ad can have up to 15 various headlines and four descriptions, which Google Ads can run around 43,000 combinations with them. It’s a great way to lower your CPC while boosting conversions.</p>
<p>This is also a great opportunity to set yourself up for the long haul. With a wealth of data now at your disposal, you can plan out the campaign’s roadmap for the rest of the year.</p>
<h3>Months 4 – 8: Rinse and Repeat</h3>
<p>Market trends and movements may have changed this far into the timeline. You’ll need to study the data, observe patterns, and run further A/B testing to tweak your campaign again. Consider expanding your data points to include heat maps and click patterns.</p>
<h3>Months 9 – 12: Lead Management and Remarketing</h3>
<p>There’ll inevitably be some visitors that won’t be ready to become your new customers or complete the journey. When your Google Ads campaign has been running close to a year now, getting in touch with them again will be a good idea. Find and fix cracks in the sales pipeline and nurture leads to improve their chances of converting.</p>
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<title>Evolution of Link Building in 2024</title>
<link>https://nobsmarketplace.com/blog/evolution_link_building_2024/</link>
<dc:creator><![CDATA[Aaron Gray]]></dc:creator>
<pubDate>Thu, 11 Apr 2024 01:51:53 +0000</pubDate>
<category><![CDATA[Blogs]]></category>
<category><![CDATA[SEO]]></category>
<guid isPermaLink="false">https://nobsmarketplace.com/?p=27033</guid>
<description><![CDATA[We’re doing our part to ensure better outcomes for everyone.   The landscape of SEO, especially link building, has seen enormous changes over the last few years, and we’re here to steer the industry forward. Today marks the launch of transformative changes we believe will redefine the game, for the better. For the past 8… <a class="more-link" href="https://nobsmarketplace.com/blog/evolution_link_building_2024/">Continue reading <span class="screen-reader-text">Evolution of Link Building in 2024</span></a>]]></description>
<content:encoded><![CDATA[<p style="text-align: center;"><b>We’re doing our part to ensure better outcomes for everyone. </b></p>
<p> </p>
<p><span style="font-weight: 400;">The landscape of SEO, especially link building, has seen enormous changes over the last few years, and we’re here to steer the industry forward. Today marks the launch of transformative changes we believe will redefine the game, for the better.</span></p>
<p><span style="font-weight: 400;">For the past 8 years, our focus was on enhancing our clients’ website rankings through strategic link building. Now, we’re taking a leap forward by also ensuring we take better care of our publishers and protect the longevity of their business, as much as our clients.</span></p>
<p><span style="font-weight: 400;">By May 1st, 2024, all link placements will undergo optimisation for specific keywords using, </span><a href="http://positional.com/" rel="nofollow noopener"><b>Positional.com</b></a> and we’re offering 5 different content choices for link placement.<span style="font-weight: 400;"> Positional is a leading, venture backed software platform which is changing the way we write content, ensuring we create helpful, authentic content for readers.</span></p>
<p> </p>
<h2><b>We’re Optimising Every Placement</b></h2>
<p><span style="font-weight: 400;">After a successful 4-month beta test, we’re excited to officially partner with Positional. Among the myriad of tools available, Positional stands out by striking the perfect balance between cost and effectiveness. It’s not just about ranking; Positional offers advanced features like </span><b>AI content detection</b><span style="font-weight: 400;"> and integration with the </span><b>Copyscape</b><span style="font-weight: 400;"> plagiarism checker.</span></p>
<p><span style="font-weight: 400;">So, what does this mean for you? It means we’re committed to producing and promoting quality content. In today’s digital environment, subpar content doesn’t just hurt your rankings—it risks your site’s visibility on search engines.</span></p>
<p><b>From the 1st May 2024, <span style="font-weight: 400;">you’ll receive a Positional link analysis with every placement. If you opt for a content review, you can suggest changes before publication via the Positional portal. </span></b></p>
<p> </p>
<p><strong>What Does This Mean?</strong></p>
<p>Every piece of content we write for publishers will include:</p>
<ul>
<li>A target keyword, along with traffic estimates.</li>
<li>Page title and meta description.</li>
<li>Minimum Positional score of 25, Premium content will be 50.</li>
<li>Plagiarism report from Copyscape to ensure it’s unique.</li>
<li>AI detection score of 50% or less for premium and 75% or less for standard.</li>
<li>A copy of the link analysis report from Positional.</li>
</ul>
<p>Positional does an excellent job of assisting our team to optimise the article with a score out of 100.</p>
<p><img decoding="async" class="alignnone size-medium wp-image-27044" src="https://nobsmarketplace.com/wp-content/uploads/2024/04/Screenshot-2024-04-11-at-2.08.22 PM-300x145.png" alt="" width="300" height="145" srcset="https://nobsmarketplace.com/wp-content/uploads/2024/04/Screenshot-2024-04-11-at-2.08.22 PM-300x145.png 300w, https://nobsmarketplace.com/wp-content/uploads/2024/04/Screenshot-2024-04-11-at-2.08.22 PM-768x372.png 768w, https://nobsmarketplace.com/wp-content/uploads/2024/04/Screenshot-2024-04-11-at-2.08.22 PM.png 866w" sizes="(max-width: 300px) 100vw, 300px" /></p>
<p> </p>
<p>Our editorial team are provided insights to help improve the score and likelihood of it being helpful, indexed and rank for these terms. This includes related terms, NLP terms, headers, unanswered questions, content length etc</p>
<p> </p>
<p><img decoding="async" class="alignnone wp-image-27045 size-large" src="https://nobsmarketplace.com/wp-content/uploads/2024/04/Screenshot-2024-04-11-at-2.34.13 PM-827x1024.png" alt="" width="827" height="1024" srcset="https://nobsmarketplace.com/wp-content/uploads/2024/04/Screenshot-2024-04-11-at-2.34.13 PM-827x1024.png 827w, https://nobsmarketplace.com/wp-content/uploads/2024/04/Screenshot-2024-04-11-at-2.34.13 PM-242x300.png 242w, https://nobsmarketplace.com/wp-content/uploads/2024/04/Screenshot-2024-04-11-at-2.34.13 PM-768x950.png 768w, https://nobsmarketplace.com/wp-content/uploads/2024/04/Screenshot-2024-04-11-at-2.34.13 PM-1241x1536.png 1241w, https://nobsmarketplace.com/wp-content/uploads/2024/04/Screenshot-2024-04-11-at-2.34.13 PM.png 1364w" sizes="(max-width: 827px) 100vw, 827px" /></p>
<p><em>(P.S, I didn’t spend much time optimising this article.)</em></p>
<p> </p>
<p>You’ll also have the option to edit and optimise the content further if you wish and this can easily be done without needing a Positional account, just follow the link.</p>
<p><img decoding="async" class="alignnone wp-image-27046 size-large" src="https://nobsmarketplace.com/wp-content/uploads/2024/04/Screenshot-2024-04-11-at-2.39.12 PM-1024x343.png" alt="" width="1024" height="343" srcset="https://nobsmarketplace.com/wp-content/uploads/2024/04/Screenshot-2024-04-11-at-2.39.12 PM-1024x343.png 1024w, https://nobsmarketplace.com/wp-content/uploads/2024/04/Screenshot-2024-04-11-at-2.39.12 PM-300x101.png 300w, https://nobsmarketplace.com/wp-content/uploads/2024/04/Screenshot-2024-04-11-at-2.39.12 PM-768x258.png 768w, https://nobsmarketplace.com/wp-content/uploads/2024/04/Screenshot-2024-04-11-at-2.39.12 PM-1536x515.png 1536w, https://nobsmarketplace.com/wp-content/uploads/2024/04/Screenshot-2024-04-11-at-2.39.12 PM-2048x687.png 2048w, https://nobsmarketplace.com/wp-content/uploads/2024/04/Screenshot-2024-04-11-at-2.39.12 PM-1568x526.png 1568w" sizes="(max-width: 1024px) 100vw, 1024px" /></p>
<p> </p>
<h2></h2>
<h2><b>New Content Types</b></h2>
<p><span style="font-weight: 400;">We’re also launching a number of new content options to keep your SEO efforts as natural as possible, in light of recent updates from Google, we’re doubling down on our efforts to create genuinely helpful content. Our goal is to not only benefit our clients and publishers but also enrich the internet as a whole. </span></p>
<p><span style="font-weight: 400;">To this end, you’ll soon have 5 different types of content to choose from when ordering links:</span></p>
<ul>
<li><span style="font-weight: 400;"><span style="font-weight: 400;"><strong>Blog Posts:</strong> Blog posts are in-depth articles focusing on particular subjects, ideally exceeding 750 words. The topics will be relevant to both the client and the publisher and they offer insights, often backed by research, expert opinions, or personal experiences. Hyperlinks are added naturally into the content, linking back to the clients website, typically using anchors such as a brand name or product/service.</span></span> </li>
<li><span style="font-weight: 400;"><span style="font-weight: 400;"><strong>Listicles:</strong> Listicles are articles presented in a list format, such as “Top 10 Tools for Marketers.” This structure makes the content easily digestible and engaging, appealing to readers seeking quick, actionable insights. The list will be agreed upon by the Publisher first and the client’s website will often be listed as one on the list, or inserted naturally into the content.</span></span> </li>
<li><span style="font-weight: 400;"><span style="font-weight: 400;"><strong>News Articles:</strong> News articles provide timely coverage of recent events, trends, or developments. The topic will be relevant to both parties and we’ll search for news worthy topics which will appeal to the publishers audience whilst covering the industry of the client. Most often, the client’s link will appear as a quote within the article.</span></span> </li>
<li><span style="font-weight: 400;"><span style="font-weight: 400;"><strong>Image Insertions:</strong> Incorporating an image into an article is an excellent way for brands with their own images to naturally acquire links. This will most often appear as a blog post or news article and when an image is used, it’s accompanied by an image credit link back to your site. This not only attributes the work properly but also drives traffic to your website, increasing exposure.</span></span> </li>
<li><span style="font-weight: 400;"><strong>Link Insertions:</strong> Link insertions involve embedding your website’s link into an existing, live blog post on another publisher’s site. The client can suggest blogs from the publisher’s website themselves, or leave it to our editorial team. The Publisher will have the final say over which blog if allowed. Our team will then edit the article, ensure it’s still timely and relevant and add an additional 200-300 words which will include a link to the clients website.</span><br style="font-weight: 400;" /><br style="font-weight: 400;" /></li>
</ul>
<h2><b>What next?</b></h2>
<p><span style="font-weight: 400;">Over the coming weeks, we’ll be rolling out changes which you’ll see in your inbox and in the platform.</span></p>
<p><b>For Clients:</b></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">The ability to choose the content type when approving a publisher</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">An attached report from Positional for every link purchase</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Better quality content with an increased chance of being indexed.</span></li>
</ul>
<p>If you have any feedback or questions, please don’t hestiate to reach out to your Account Manager or someone from the Customer Success team.</p>
<p><br style="font-weight: 400;" /><br style="font-weight: 400;" /></p>
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<title>How to Get a Google Ads Certification</title>
<link>https://nobsmarketplace.com/blog/how-to-get-a-google-ads-certification/</link>
<dc:creator><![CDATA[Aaron Gray]]></dc:creator>
<pubDate>Wed, 10 Apr 2024 06:32:49 +0000</pubDate>
<category><![CDATA[Blogs]]></category>
<guid isPermaLink="false">https://nobsmarketplace.com/?p=27022</guid>
<description><![CDATA[Google Ads (before known as Google AdWords) is one of – if not – the most reliable and versatile pay-per-click (PPC) campaign management platforms on the Web. Paid ads made and managed through this tap into the largest source of prospective customers in the digital space. After all, with Big G managing over eight billion… <a class="more-link" href="https://nobsmarketplace.com/blog/how-to-get-a-google-ads-certification/">Continue reading <span class="screen-reader-text">How to Get a Google Ads Certification</span></a>]]></description>
<content:encoded><![CDATA[<p>Google Ads (before known as Google AdWords) is one of – if not – the most reliable and versatile pay-per-click (PPC) campaign management platforms on the Web. Paid ads made and managed through this tap into the largest source of prospective customers in the digital space. After all, with Big G managing over eight billion daily searches, you know it’s a massive crowd.</p>
<p>However, behind the promises of attracting and converting more leads is a long and steep learning curve. Google Ads may look straightforward, but oversight and overconfidence too often lead to users losing money rather than earning money. It gets so egregious that some can’t help but wonder in frustration if it’s one big scam.</p>
<p><img decoding="async" class="aligncenter size-full wp-image-27025" src="https://nobsmarketplace.com/wp-content/uploads/2024/04/0-1.jpg" alt="" width="1429" height="951" srcset="https://nobsmarketplace.com/wp-content/uploads/2024/04/0-1.jpg 1429w, https://nobsmarketplace.com/wp-content/uploads/2024/04/0-1-300x200.jpg 300w, https://nobsmarketplace.com/wp-content/uploads/2024/04/0-1-1024x681.jpg 1024w, https://nobsmarketplace.com/wp-content/uploads/2024/04/0-1-768x511.jpg 768w" sizes="(max-width: 1429px) 100vw, 1429px" /></p>
<p>As a result, some businesses don’t bother using Google Ads at all, while others seek help from people who know PPC like the back of their hands. Both options carry their own risks. In the latter’s case, it’s the risk of ending up with an inexperienced, if not dubious, provider.</p>
<p>Fortunately, a Google Ads certification can erase any doubt about the PPC professional or marketing agency. Even better is that only Google issues such a seal of approval through a series of trials and strict requirements. Let’s talk about it here.</p>
<h2>What is Google Ads Certification?</h2>
<p>Google Ads certification is part of the broader Google Partners Program, certifying digital marketers since 2013. Its aim is exactly as it portrays itself: proving to everyone they can trust a Google partner or agency to fulfil their specific marketing objectives and digital marketing needs. It also lets partners work with first-hand knowledge straight from Google.</p>
<p>The Google Partners database has nearly 23,000 partners worldwide as of this writing. And for the avoidance of doubt, <a href="https://partnersdirectory.withgoogle.com/partners/5666491992" target="_blank" rel="noopener nofollow">here’s ours</a>.</p>
<p><img decoding="async" class="aligncenter size-full wp-image-27026" src="https://nobsmarketplace.com/wp-content/uploads/2024/04/1-1.jpg" alt="" width="1232" height="952" srcset="https://nobsmarketplace.com/wp-content/uploads/2024/04/1-1.jpg 1232w, https://nobsmarketplace.com/wp-content/uploads/2024/04/1-1-300x232.jpg 300w, https://nobsmarketplace.com/wp-content/uploads/2024/04/1-1-1024x791.jpg 1024w, https://nobsmarketplace.com/wp-content/uploads/2024/04/1-1-768x593.jpg 768w" sizes="(max-width: 1232px) 100vw, 1232px" /></p>
<p>Partners have the privilege of showing the Google Partner icon on their respective sites. It’s represented by Google’s multi-coloured G logo and the term “Google Partner.” Meanwhile, Premier Partners have an additional grey bar below showing the year they became one.</p>
<p><img decoding="async" class="aligncenter size-full wp-image-27028" src="https://nobsmarketplace.com/wp-content/uploads/2024/04/2-1.jpg" alt="" width="503" height="336" srcset="https://nobsmarketplace.com/wp-content/uploads/2024/04/2-1.jpg 503w, https://nobsmarketplace.com/wp-content/uploads/2024/04/2-1-300x200.jpg 300w" sizes="(max-width: 503px) 100vw, 503px" /></p>
<h2>What are the Different Tiers of Membership?</h2>
<h3>Member</h3>
<p>Every marketer aspiring for Google Ads certification begins as a member. It only requires creating a manager account on the platform and signing up for the Partners program. The member tier receives the basic amenities, such as:</p>
<ul>
<li>Ongoing education and certification via Google Skillshop</li>
<li>Tailored recommendation support from Google</li>
<li>Eligibility for participation in quarterly challenges</li>
<li>Customer support via the Google Ads Help Center</li>
</ul>
<h3>Partner</h3>
<p>Achieving Partner status boils down to performance, ad spending, and certification. In the performance category, the member’s manager account must have an optimisation score of no less than 70%. Applying the platform’s recommendations increases the score while dismissing them decreases it.</p>
<p>In the ad spending category, all managed accounts must have a cumulative ad spend of no less than USD$10,000 over 90 days. This is only possible by growing your clientele through various marketing campaigns or encouraging clients to spend more.</p>
<p>Finally, the certification category focuses on the account strategists linked to the manager account. At least half of them must carry at least one certification in the five product areas: Search, Display, Video, Shopping, or Apps. They must also post a campaign spending of no less than USD$500 over 90 days.</p>
<p>Partners get everything that members receive, with the addition of:</p>
<ul>
<li>Annual industry report from Google</li>
<li>Privilege to display the Partner badge</li>
<li>Promotional offers</li>
<li>Inclusion in the Partners database</li>
</ul>
<h3>Premier Partner</h3>
<p>Premier Partners are the crème of the crop, particularly the top 3% for the calendar year (varies by country). Given this, not everyone can stay in this tier forever because everyone else at the lower tiers is clamouring for this prestige.</p>
<p>Aside from the benefits available to members and partners, Premier Partners gain access to invitation-only events and dedicated sales support. Take note that this tier might not be available in some countries.</p>
<h2>How Do I Start My Certification Journey?</h2>
<p>Short version: get a Google account.</p>
<p>Long version: accessing the certification programs in Skillshop requires an account. Once you have one up and running, choose the program you want to tackle. Whether practising as a solo professional or part of an agency, you’ll most likely need to be certified in all the product areas mentioned earlier. Certain types of ads work in specific situations, so being only certified for one product area might not spark confidence among your clients.</p>
<p>Each program has its own exam, so expect the certification process to be drawn out. The time limit for Google Ads exams varies, but it’s usually between 60 and 120 minutes. To pass, you must score 80% or higher; otherwise, you must wait 24 hours to retake it. A Google AdWords certification lasts one year, so you’ll need to renew it afterwards.</p>
<p>I advise starting with the Google Ads search certification program, as it’s the default and most widely-used type of PPC ad. It also gives you enough insight into the other types, making it useful when applying for further certification. For agency owners, the agency can only be certified if the target number of certified team members is reached.</p>
<h2>Are Google Ads Certifications Free?</h2>
<p>The certification program doesn’t charge users a single penny. Even signing up for a Gmail account or linking an email account to Google is free.</p>
<h2>How Hard Is It to Pass Google Ads Certification?</h2>
<p>The only downside of failing a certification test is the one-day waiting period. You can take the test as many times as necessary until you pass; it won’t be credited against you. That said, an 80% passing rate can be a tall order. By comparison, school tests in Australia peg the passing rate at just 50%.</p>
<p><img decoding="async" class="aligncenter size-full wp-image-27029" src="https://nobsmarketplace.com/wp-content/uploads/2024/04/3.jpg" alt="" width="1429" height="953" srcset="https://nobsmarketplace.com/wp-content/uploads/2024/04/3.jpg 1429w, https://nobsmarketplace.com/wp-content/uploads/2024/04/3-300x200.jpg 300w, https://nobsmarketplace.com/wp-content/uploads/2024/04/3-1024x683.jpg 1024w, https://nobsmarketplace.com/wp-content/uploads/2024/04/3-768x512.jpg 768w" sizes="(max-width: 1429px) 100vw, 1429px" /></p>
<p>While the Google Ad exam can be challenging, it’s by no means insurmountable. Below are several tips to earn your certification with flying colours.</p>
<ul>
<li>Many of the questions include real-life situations, so memorisation alone won’t be enough. Try to understand the idea behind each key aspect of the lesson, as well.</li>
<li>Jot down as much as you can. They won’t always be reliable throughout the exam, but at least you have a decent reference in case you need to juggle your memory.</li>
<li>No one ever got their Google Ads certificate by blitzing through the module. Take your time learning as much as you can and answering every item on the test.</li>
<li>The exam can last an hour or two, so be sure to have enough water and snacks at arm’s length. Consider snacks rich in omega-3 to enhance your mental capacity.</li>
<li>Don’t be too hard on yourself if you fail. There’s still tomorrow and the days after, so focus on preparing for the next attempt instead of wallowing in defeat.</li>
</ul>
<p>I can confidently say that my team went through a lot to get their Google Ads certification. However, through dogged persistence, they became some of the industry’s most skilled and respected <a href="https://nobsmarketplace.com/melbourne/ppc/">PPC management experts</a>.</p>
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<title>Meta Keywords: How To Choose Meta Keywords For SEO</title>
<link>https://nobsmarketplace.com/blog/meta-keywords-how-to-choose-meta-keywords-for-seo/</link>
<dc:creator><![CDATA[Aaron Gray]]></dc:creator>
<pubDate>Thu, 04 Apr 2024 05:11:56 +0000</pubDate>
<category><![CDATA[Blogs]]></category>
<guid isPermaLink="false">https://nobsmarketplace.com/?p=26754</guid>
<description><![CDATA[For all their accuracy and versatility, search engines are still machines. Despite the recent technological advancements, they’re still unable to comprehend context at the same level as humans. At least for now, they can only work with the data inputted to them. Until the algorithm gains such an ability (which is a slightly scary image),… <a class="more-link" href="https://nobsmarketplace.com/blog/meta-keywords-how-to-choose-meta-keywords-for-seo/">Continue reading <span class="screen-reader-text">Meta Keywords: How To Choose Meta Keywords For SEO</span></a>]]></description>
<content:encoded><![CDATA[<p>For all their accuracy and versatility, search engines are still machines. Despite the recent technological advancements, they’re still unable to comprehend context at the same level as humans. At least for now, they can only work with the data inputted to them.</p>
<p>Until the algorithm gains such an ability (which is a slightly scary image), it falls on us to help it understand the idea or context behind each piece of content. One way is by using meta keywords, which is what we’ll be discussing here today.</p>
<h2>What are Meta Keywords in SEO?</h2>
<p>Meta keywords (also called meta tags) are snippets inserted into a webpage’s source code to help search engine crawlers understand what the page’s content is about. Below is an example of meta keywords used in the <a href="https://nobsmarketplace.com/">NO-BS Marketplace’s homepage.</a></p>
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<p><meta property=”og:locale” content=”en_US” /></p>
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<p><meta property=”og:title” content=”Wholesale SEO | NO BS Marketplace” /></p>
<p><meta property=”og:description” content=”Our top link building and SEO platform delivers genuine results in major search engines. Learn more about NO BS Marketplace today!” /></p>
<p><meta property=”og:url” content=”https://nobsmarketplace.com/” /></p>
<p><meta property=”og:site_name” content=”NO BS Marketplace” /></p>
<p><meta property=”og:updated_time” content=”2024-03-20T12:14:37+11:00″ /></p>
<p><meta property=”og:image” content=”https://nobsmarketplace.com/wp-content/uploads/2023/10/cus-img.png” /></p>
<p><meta property=”og:image:secure_url” content=”https://nobsmarketplace.com/wp-content/uploads/2023/10/cus-img.png” /></p>
<p><meta property=”og:image:width” content=”759″ /></p>
<p><meta property=”og:image:height” content=”506″ /></p>
<p><meta property=”og:image:alt” content=”Wholesale SEO” /></p>
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<p><meta name=”twitter:card” content=”summary_large_image” /></p>
<p><meta name=”twitter:title” content=”Wholesale SEO | NO BS Marketplace” /></p>
<p><meta name=”twitter:description” content=”Our top link building and SEO platform delivers genuine results in major search engines. Learn more about NO BS Marketplace today!” /></p>
<p><meta name=”twitter:image” content=”https://nobsmarketplace.com/wp-content/uploads/2023/10/cus-img.png” /></td>
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<p>These strings of code don’t appear on the page, nor do they change the page’s appearance somehow. The algorithm will take a good look at this and determine that the content talks about our SEO services, allowing it to rank the page on the top search results page for relevant keywords. That said, meta keywords aren’t a ranking factor. Website optimization and on-page SEO elements are more important than focusing on keyword placement or meta keyword strategy alone.</p>
<p>No, that isn’t a typo. As far as search engine optimization in Google is concerned, meta keywords tags are useless.</p>
<p>Google has disregarded meta keywords in its ranking system since 2009, arguing they’re prone to misuse and abuse mainly through keyword stuffing. I can say that’s still the case today, as expressed by arguably the most uneventful Reddit thread in history.</p>
<p><img decoding="async" class="aligncenter size-full wp-image-26755" src="https://nobsmarketplace.com/wp-content/uploads/2024/04/0.jpg" alt="" width="1509" height="704" srcset="https://nobsmarketplace.com/wp-content/uploads/2024/04/0.jpg 1509w, https://nobsmarketplace.com/wp-content/uploads/2024/04/0-300x140.jpg 300w, https://nobsmarketplace.com/wp-content/uploads/2024/04/0-1024x478.jpg 1024w, https://nobsmarketplace.com/wp-content/uploads/2024/04/0-768x358.jpg 768w" sizes="(max-width: 1509px) 100vw, 1509px" /></p>
<p style="text-align: center;"><em>Source: <a href="https://www.searchenginejournal.com/ranking-factors/meta-keywords/" target="_blank" rel="noopener nofollow">Search Engine Journal</a> (screenshot from August 2023)</em></p>
<p>If that’s the case, why are we still talking about it? One reason is that Google’s competitors still use meta description tags for ranking websites, in particular Yandex (widely popular in Russia and several former Eastern Bloc countries) and China (the primary search engine in China). Others, like Bing, use meta keywords for other purposes, such as flagging low-quality web pages.</p>
<p>While different meta tags aren’t a ranking factor anymore, they can still be included in your digital marketing and SEO strategy for informing keyword optimization. By researching relevant keywords and including them in your page title, meta title tag, and meta description tags, you can help search engines understand your content and potentially improve your ranking on lesser-known search engines. This can also improve the user experience (UX) by providing search engines with more context about the content, potentially leading users to find what they’re looking for more easily.</p>
<p>Similarly, social media platforms like Facebook and Twitter have their own specific meta tags, a general set of tags known as Open Graph protocol that most platforms recognize. By properly implementing these social media meta tags (open graph tags), you can ensure your content is displayed attractively and accurately in the search engine listing, increasing the chances of people clicking through to your website.</p>
<p>Another post-SEO function meta keywords serve, according to Ahrefs, is that it helps with internal tagging. Its Page Explorer tool lets users steer clear of keywords already used on their websites. This reduces the risk of keyword cannibalisation or content within a single domain stealing link equity from one another due to using similar keywords.</p>
<h2>Selecting the Right Keywords</h2>
<p>The process for picking the best meta keywords tag for your content is more or less similar to choosing keywords to integrate into the content itself. In this case, the first step involves in-depth <a href="https://nobsmarketplace.com/blog/what-is-keyword-research-and-why-it-matters-in-seo/">keyword research</a>.</p>
<p>Just as a meta tag generator can be used to come up with different meta tags, one of the best practices is to use SEO tools to identify relevant keywords for your content. While it’s possible to do this with basic keyword tools, you’d want to invest in paid ones because of their far more numerous features. It doesn’t have to be the ones we mainly use, like Ahrefs and SEMrush, but go for it if you have the money. You can also use Google Analytics to understand your audience’s search behaviour and identify relevant keywords for these important meta tags or HTML tags.</p>
<p>Contrary to the keywords recommended for SEO, meta keywords are primarily short-tail ones instead of long-tail keywords. Because these go into the source code (or HTML code), making them unnecessarily long might risk hindering the page’s performance and complicate troubleshooting. While no limit exists, most experts agree that a page shouldn’t have more than ten.</p>
<p><img decoding="async" class="aligncenter size-full wp-image-26756" src="https://nobsmarketplace.com/wp-content/uploads/2024/04/1.jpg" alt="" width="1430" height="954" srcset="https://nobsmarketplace.com/wp-content/uploads/2024/04/1.jpg 1430w, https://nobsmarketplace.com/wp-content/uploads/2024/04/1-300x200.jpg 300w, https://nobsmarketplace.com/wp-content/uploads/2024/04/1-1024x683.jpg 1024w, https://nobsmarketplace.com/wp-content/uploads/2024/04/1-768x512.jpg 768w" sizes="(max-width: 1430px) 100vw, 1430px" /></p>
<p>Naturally, the keywords need to be relevant to the page’s content. As I mentioned earlier, a lot of sites in the past stuffed these snippets with every keyword they could put in, messing up the search results. If you’re optimising a product page selling wedding rings, your meta keywords should only be “wedding rings” and other close variations (e.g., “rings”).</p>
<p>Even when using keyword research tools, it pays to pay close attention to the search engine results they generate. I’ve had one instance where I looked for “SEO” but included a few keywords for a Korean individual with the surname of “Seo.” It’s uncanny, but such an oversight can cost your digital presence if the algorithm tracks you down.</p>
<p>Finally, there’s the matter of search intent, which I’ve discussed extensively in this blog. The meta keyword should match the specific type of content hosted on the web page. For example, this post needs a keyword with informational intent, such as “how to choose meta keywords for SEO” or something to that effect.</p>
<p>Meta keyword tags themselves are not ranking factors, but choosing keywords based on search intent can indirectly influence rankings. Understanding your target audience’s search intent is crucial when choosing different description meta tags. Crafting effective title tags and meta descriptions and using proper header tags remain essential for optimizing your web pages to attract organic traffic by improving the relevancy of your pages in the SERP.</p>
<h2>Misspelled Keywords</h2>
<p>Here’s an interesting idea. Some experts suggest including misspelled variants of certain keywords in the meta snippet. This may seem pointless, seeing that search engines have gotten better at correcting misspellings and leading users to the keywords they meant to search for, but hear me out.</p>
<p><img decoding="async" class="aligncenter size-full wp-image-26757" src="https://nobsmarketplace.com/wp-content/uploads/2024/04/2.jpg" alt="" width="1131" height="826" srcset="https://nobsmarketplace.com/wp-content/uploads/2024/04/2.jpg 1131w, https://nobsmarketplace.com/wp-content/uploads/2024/04/2-300x219.jpg 300w, https://nobsmarketplace.com/wp-content/uploads/2024/04/2-1024x748.jpg 1024w, https://nobsmarketplace.com/wp-content/uploads/2024/04/2-768x561.jpg 768w" sizes="(max-width: 1131px) 100vw, 1131px" /></p>
<p>By including a misspelled term, you can tell the algorithm that your content is relevant to it. There’s no risk of any penalty, because, as I’ve explained a while ago, meta keywords don’t appear on the page itself, nor does it exert much weight on Google search rankings.</p>
<p>But there’s a downside to this: users these days rarely misspell a keyword due to quality-of-life features like autocorrect and autosuggest. For this approach to work, the keyword must often be misspelled enough to be its own. A handful of examples exist, but they don’t happen that frequently.</p>
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<title>5 Examples of Digital Marketing</title>
<link>https://nobsmarketplace.com/blog/5-examples-of-digital-marketing/</link>
<dc:creator><![CDATA[Aaron Gray]]></dc:creator>
<pubDate>Wed, 03 Apr 2024 07:53:34 +0000</pubDate>
<category><![CDATA[Blogs]]></category>
<guid isPermaLink="false">https://nobsmarketplace.com/?p=26727</guid>
<description><![CDATA[There’s no need to look far to see great digital marketing in action. Every time a brand goes viral on social media, content creators and news outlets will almost pick it up. At that moment, half of that company’s digital marketing strategy will have been fulfilled – that of brand awareness. That said, you don’t… <a class="more-link" href="https://nobsmarketplace.com/blog/5-examples-of-digital-marketing/">Continue reading <span class="screen-reader-text">5 Examples of Digital Marketing</span></a>]]></description>
<content:encoded><![CDATA[<p>There’s no need to look far to see great digital marketing in action. Every time a brand goes viral on social media, content creators and news outlets will almost pick it up. At that moment, half of that company’s digital marketing strategy will have been fulfilled – that of brand awareness.</p>
<p>That said, you don’t want your brand to be known for the wrong reasons, and stories about them are just as many. Mention Pepsi and Kendall Jenner in the same sentence to a digital marketer, and they’ll be more than happy to explain why that ad <a href="https://www.forbes.com/sites/deeppatel/2017/04/06/influencer-marketing-gone-wrong-why-pepsis-ad-featuring-kendall-jenner-missed-the-mark/?sh=1b016e2121ae" target="_blank" rel="noopener nofollow">flopped spectacularly</a>.</p>
<p>But this blog post isn’t about digital marketing failures (they warrant their own post in the future) but rather successes. In no particular order, here are the best digital marketing examples: everything you can learn from brands that went viral for all the right reasons.</p>
<h2>1. Share a Coke by Coca-Cola</h2>
<p>You’re hankering for an ice-cold Coke, so you go to the nearest store to pick up one. But imagine your surprise when you notice the bottle bearing your name or the name of one friend or relative on the label, encouraging you to “share a Coke” with them. I’d probably be prompted to share one if it bore my brother Tristan’s name.</p>
<p><img decoding="async" class="aligncenter size-full wp-image-26729" src="https://nobsmarketplace.com/wp-content/uploads/2024/04/cola-cans.jpg" alt="" width="1429" height="810" srcset="https://nobsmarketplace.com/wp-content/uploads/2024/04/cola-cans.jpg 1429w, https://nobsmarketplace.com/wp-content/uploads/2024/04/cola-cans-300x170.jpg 300w, https://nobsmarketplace.com/wp-content/uploads/2024/04/cola-cans-1024x580.jpg 1024w, https://nobsmarketplace.com/wp-content/uploads/2024/04/cola-cans-768x435.jpg 768w" sizes="(max-width: 1429px) 100vw, 1429px" /></p>
<p>That’s the power of Coca-Cola’s highly successful multinational Share a Coke campaign. It picked out 250 of the most popular names in a country (later 1,000 and included generic nicknames) and slapped them randomly on millions of Coke cans and bottles. While the social media campaign is long over, you might still stumble across some of these personalised Cokes.</p>
<p>Apart from increasing Coke consumption worldwide, the digital marketing campaign created a social media storm that lasted for a decade. In its first year, about half a million photos on social media platforms had the hashtag #ShareaCoke. The brand’s official website and Facebook page also saw an exponential increase in traffic.</p>
<h3>What Can We Learn?</h3>
<p>Marketing teams and marketing professionals will agree that Coca-Cola’s “Share a Coke” campaign is a prime example of good digital marketing. While the “Share a Coke” campaign thrived on social media, Coca-Cola smartly leveraged traditional marketing methods to create a foundation for the digital buzz.</p>
<p>By personalizing bottles with names, they aimed to connect with their target audience on a deeper level, fostering a sense of community and encouraging social sharing with the hashtag #ShareACoke. This digital strategy successfully reached new customers through user-generated content and boosted brand engagement through viral social media marketing.</p>
<p>Personalization can be a powerful marketing asset. After COVID, more consumers expect brands to converse or transact with them on a personal level. According to McKinsey, this approach helps drive <a href="https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/the-value-of-getting-personalization-right-or-wrong-is-multiplying" target="_blank" rel="noopener nofollow">repeat engagement</a>. People buy from a brand, buy again if necessary, and recommend it to others who’ll start their own engagement cycles.</p>
<h2>2. Rebuild the World by Lego</h2>
<p>Four years before its 90th anniversary, Lego launched its “Rebuild the World” digital advertising campaign, its first since the 1980s. It involved physical and digital marketing channels to promote playtime’s significance in building close bonds with family members and the community.</p>
<p><img decoding="async" class="aligncenter size-full wp-image-26733" src="https://nobsmarketplace.com/wp-content/uploads/2024/04/colorful-house.jpg" alt="" width="1430" height="953" srcset="https://nobsmarketplace.com/wp-content/uploads/2024/04/colorful-house.jpg 1430w, https://nobsmarketplace.com/wp-content/uploads/2024/04/colorful-house-300x200.jpg 300w, https://nobsmarketplace.com/wp-content/uploads/2024/04/colorful-house-1024x682.jpg 1024w, https://nobsmarketplace.com/wp-content/uploads/2024/04/colorful-house-768x512.jpg 768w" sizes="(max-width: 1430px) 100vw, 1430px" /></p>
<p>Described by company executives as its most ambitious online marketing campaign at the time, Rebuild the World was all about celebrating creativity and imagination. Through multiple digital marketing efforts, including a film about a rabbit outwitting its hunter, Lego hoped to urge children and adults to embrace life’s infinite possibilities and create something never before seen.</p>
<p>Four days after the social media campaign’s debut, X (still known as Twitter at the time) exploded with roughly 100,000 mentions of the hashtag <a href="https://marketing.x.com/en_apac/success-stories/how-lego-brand-used-twitter-to-rebuildtheworld" target="_blank" rel="noopener nofollow">#RebuildTheWorld</a>. Coupled with coverage by multiple media outlets, positive sentiment for the brand increased by 35%.</p>
<h3>What Can We Learn?</h3>
<p>Lego’s “Rebuild The World” campaign is a great example of using digital marketing strategies to enhance brand image. They leveraged social media campaigns and great content across digital channels to reach their target demographic. Lego used social media posts featuring imaginative builds and challenges to inspire creativity and connect with potential customers, showcasing the limitless possibilities of Lego bricks.</p>
<p>The campaign is a good digital marketing example of how a brand’s message can be crafted to deliver a stance on an important matter. In this case, it was all about innovation, never stopping to discover novel ways of doing things. The message is consistent with a brand that allows people to create stuff with a bunch of bricks.</p>
<h2>3. The Man Your Man Could Smell Like by Old Spice</h2>
<p>Male grooming brand Old Spice was in a precarious situation in the 2000s. Unless it could prove to its parent company, Procter & Gamble (P&G), that it was worth keeping, it was at risk of being sold off like the other hygiene brands before.</p>
<p>The solution: get ex-American football wide receiver Isaiah Mustafa to star in a few quirky and hilarious half-minute ads. This series of videos became known as “The Man Your Man Could Smell Like,” and its video marketing success led to Old Spice remaining a P&G brand to this day.</p>
<figure id="attachment_26731" aria-describedby="caption-attachment-26731" style="width: 854px" class="wp-caption aligncenter"><img decoding="async" class="wp-image-26731 size-full" src="https://nobsmarketplace.com/wp-content/uploads/2024/04/old-spice.jpg" alt="" width="854" height="480" srcset="https://nobsmarketplace.com/wp-content/uploads/2024/04/old-spice.jpg 854w, https://nobsmarketplace.com/wp-content/uploads/2024/04/old-spice-300x169.jpg 300w, https://nobsmarketplace.com/wp-content/uploads/2024/04/old-spice-768x432.jpg 768w" sizes="(max-width: 854px) 100vw, 854px" /><figcaption id="caption-attachment-26731" class="wp-caption-text"><em>Source: <a href="https://www.youtube.com/watch?v=LpUrz9RvuPk" target="_blank" rel="noopener nofollow">Old Spice</a> (via YouTube)</em></figcaption></figure>
<p>While these commercials originally aired on TV, they also found fame in the digital world. The titular YouTube video, first uploaded in 2010, currently has over 60 million views. One comment went that the online advertising campaign came when “the Internet really started to get weird but very funny.” Additionally, it was the subject of various parodies in movies.</p>
<h3>What Can We Learn?</h3>
<p>It doesn’t hurt for quality content to be humorous, and you don’t have to be a dedicated comedian to do so. A funny ad will be the talk of the town, let alone one that captures the nature of its target audience. Sure, Mustafa riding a horse backward is so random, but thanks to that quirk, consumers now associate it with Old Spice.</p>
<p>Old Spice’s “The Man Your Man Could Smell Like” campaign stands as a phenomenal content marketing example in digital marketing campaigns. The hilarious commercials thrived on YouTube channel and other digital platforms, reaching a wider audience than traditional media.</p>
<p>By embracing humour (and a touch of absurdity), the campaign resonated with prospective customers and sparked conversation. This creative approach by a digital marketing agency proved that digital marketing assets and great content can be both entertaining and effective in reaching new audiences or a target demographic.</p>
<h2>4. Will it Blend by Blendtec</h2>
<p>You’d probably wince at the sight of a factory-fresh iPhone being obliterated to pieces by a blending machine, but you’d be surprised how many people will pay to see it. For blending machine manufacturer Blendtec, YouTube is the perfect platform to show how powerful their line of blenders is.</p>
<p>In 2006, Blendtec founder Tom Dickinson created and hosted “Will It Blend?” He and his crew put just about everything short of the kitchen sink in their blenders, from an ungodly mix of cooked chicken and Coke to a brand-new iPhone 12. Across 187 videos uploaded over 14 years, there were only eight items the machine couldn’t blend.</p>
<p><img decoding="async" class="aligncenter size-full wp-image-26728" src="https://nobsmarketplace.com/wp-content/uploads/2024/04/blender.jpg" alt="" width="1431" height="954" srcset="https://nobsmarketplace.com/wp-content/uploads/2024/04/blender.jpg 1431w, https://nobsmarketplace.com/wp-content/uploads/2024/04/blender-300x200.jpg 300w, https://nobsmarketplace.com/wp-content/uploads/2024/04/blender-1024x683.jpg 1024w, https://nobsmarketplace.com/wp-content/uploads/2024/04/blender-768x512.jpg 768w" sizes="(max-width: 1431px) 100vw, 1431px" /></p>
<p>As of this writing, the channel’s last video – blending car key fobs – was back in 2020. No one’s sure why they stopped, but it nonetheless had left a lasting impact. In <a href="https://web.archive.org/web/20090914154032/http:/www.squidnews.com/2007/02/09/will-it-blend-the-interview/" target="_blank" rel="noopener nofollow">an interview back in 2009</a>, Dickinson said the company posted significant sales days after the series’ debut. The channel is still accessible, having amassed over 860,000 subscribers.</p>
<h3>What Can We Learn?</h3>
<p>Blendtec’s “Will it Blend?” campaign is a masterclass in turning a simple marketing strategy into a viral sensation. By uploading videos of their blenders pulverizing everything from iPhones to golf balls, they utilized social media advertising and engaging social media posts to capture attention. This is classic textbook marketing, letting your product or service speak for itself. Nothing satisfies consumers’ curiosities or provides peace of mind better than a live demo showing your product or service’s qualities.</p>
<p>The campaign not only expanded Blendtec’s customer base but also proved that even small businesses can achieve massive exposure through creative digital marketing. This unique approach, together with search engine optimization, can fuel search engine marketing success, as curious viewers become potential customers.</p>
<h2>5. Ice Bucket Challenge by the ALS Association</h2>
<p>Rounding up this concise list is an outlier, as the advertiser here is a nonprofit. The ALS Association, a US-based organisation dedicated to funding research on amyotrophic lateral sclerosis (ALS), wanted to find a great way to increase public awareness of said health condition. It’s deadly, with one dying from it <a href="https://medicine.umich.edu/dept/mneuronet/news-events/infographics/fast-facts-amyotrophic-lateral-sclerosis-als" target="_blank" rel="noopener nofollow">every 90 minutes</a>.</p>
<p>In 2014, it initiated the Ice Bucket Challenge, where one would be dumped with a bucket (or any sizeable container) of ice-cold water and nominate another person to do the same. Not everyone performed the Ice Bucket Challenge; instead, they donated to the ALS Association.</p>
<p><img decoding="async" class="aligncenter size-full wp-image-26732" src="https://nobsmarketplace.com/wp-content/uploads/2024/04/pouring-water.jpg" alt="" width="1430" height="953" srcset="https://nobsmarketplace.com/wp-content/uploads/2024/04/pouring-water.jpg 1430w, https://nobsmarketplace.com/wp-content/uploads/2024/04/pouring-water-300x200.jpg 300w, https://nobsmarketplace.com/wp-content/uploads/2024/04/pouring-water-1024x682.jpg 1024w, https://nobsmarketplace.com/wp-content/uploads/2024/04/pouring-water-768x512.jpg 768w" sizes="(max-width: 1430px) 100vw, 1430px" /></p>
<p>Throughout the campaign, the <a href="https://www.als.org/IBC" target="_blank" rel="noopener nofollow">ALS Association reported</a> 17 million participants worldwide (including celebrities and famous personalities) and an increase in ALS research funding by 187%. More importantly, the increased funding allowed researchers to identify a dozen additional genes linked to ALS, bringing them a step closer to effective ALS management.</p>
<h3>What Can We Learn?</h3>
<p>The ALS Association’s Ice Bucket Challenge became a social media phenomenon thanks to its clever use of digital marketing. By encouraging participants to film themselves dumping ice water over their heads and nominating others to do the same, the campaign spread organically through social media posts and influencer marketing.</p>
<p>The challenge’s light-hearted nature and focus on user-generated content fuelled a surge in search engine queries, with “ALS Ice Bucket Challenge” dominating Google search results and blog posts. This massive online PR and presence not only raised awareness of ALS but also significantly boosted donations, exceeding the campaign objective and demonstrating the power of viral marketing for social causes.</p>
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<title>What is the Digital Marketing Strategy that Tracks Users Across the Web?</title>
<link>https://nobsmarketplace.com/blog/what-is-the-digital-marketing-strategy-that-tracks-users-across-the-web/</link>
<dc:creator><![CDATA[Aaron Gray]]></dc:creator>
<pubDate>Tue, 02 Apr 2024 07:36:53 +0000</pubDate>
<category><![CDATA[Blogs]]></category>
<guid isPermaLink="false">https://nobsmarketplace.com/?p=26720</guid>
<description><![CDATA[Releasing your campaign to the Web and waiting for good news is no way to perform effective digital marketing strategies. Even with careful planning and prep work, you can’t entirely dismiss the risk of your ad missing the target or yielding underwhelming results. Consumer and market trends can change on a whim, and not keeping… <a class="more-link" href="https://nobsmarketplace.com/blog/what-is-the-digital-marketing-strategy-that-tracks-users-across-the-web/">Continue reading <span class="screen-reader-text">What is the Digital Marketing Strategy that Tracks Users Across the Web?</span></a>]]></description>
<content:encoded><![CDATA[<p>Releasing your campaign to the Web and waiting for good news is no way to perform effective digital marketing strategies. Even with careful planning and prep work, you can’t entirely dismiss the risk of your ad missing the target or yielding underwhelming results. Consumer and market trends can change on a whim, and not keeping up with future trends can jeopardise your digital advertising efforts.</p>
<p>Because of this, advertisers must keep a close eye on user behavior when they click on a <a href="https://nobsmarketplace.com/melbourne/ppc/">paid search ad</a> or video content on social media platforms or other digital media channels. The data gathered from monitoring user engagement and online activities immensely helps with later adjustments to your digital marketing plan to better reach the target audience.</p>
<p>This leads to remarketing, a powerful digital marketing strategy that tracks users’ digital footprint across the Web to boost the campaign’s conversion rates. By analyzing user interactions across various marketing activities, companies can gain valuable insights into what resonates with their audience. Learn the basics of remarketing and how to use it to the fullest for a successful digital marketing plan.</p>
<h2>What is Remarketing in Digital Marketing?</h2>
<p>Remarketing helps you send specific marketing messages to people who visited your website but didn’t make a purchase, encouraging them to return. These include website visitors who “bounced” (visited but left immediately) or read the site’s content but didn’t purchase anything or sign up for a newsletter, among other digital activities.</p>
<p><img decoding="async" class="aligncenter size-full wp-image-26723" src="https://nobsmarketplace.com/wp-content/uploads/2024/04/remarketing-campaign.jpg" alt="" width="1430" height="879" srcset="https://nobsmarketplace.com/wp-content/uploads/2024/04/remarketing-campaign.jpg 1430w, https://nobsmarketplace.com/wp-content/uploads/2024/04/remarketing-campaign-300x184.jpg 300w, https://nobsmarketplace.com/wp-content/uploads/2024/04/remarketing-campaign-1024x629.jpg 1024w, https://nobsmarketplace.com/wp-content/uploads/2024/04/remarketing-campaign-768x472.jpg 768w" sizes="(max-width: 1430px) 100vw, 1430px" /></p>
<p>At some point after a visitor bounces or leaves, they may come across an ad from the site on the larger Web. The idea is to get them to re-engage and decide to purchase the product or service they’ve shown interest in prior.</p>
<p>Remarketing is different from retargeting, as the latter doesn’t care whether or not the lead has visited the site before. In addition, retargeting is typically focused on paid ads, whereas remarketing works on various digital channels.</p>
<h2>How Does Remarketing Work?</h2>
<p>Remarketing allows you to deliver targeted marketing messages to website visitors who haven’t converted, reminding them of your brand and enticing them to come back. In the past, remarketing entailed embedding a piece of data called a “cookie” on the user’s web browser upon accessing a page. This cookie sends valuable data back to the business such as other relevant website visits or the products they’ve viewed. It’s also known as a third-party cookie, as a third party, like a domain or ad server, places it.</p>
<p>However, recent events have pushed for the phaseout of third-party cookies. Laws such as the General Data Protection Regulation (GDPR) for European Union member-states (and the U.K., at least in the meantime) grant users to opt-out. Businesses that don’t respect such data protection regulations can face a hefty penalty under the GDPR or similar legislation elsewhere.</p>
<p>Also, some browsers are in the process of phasing out these cookies. Google Chrome, for instance, <a href="https://blog.google/products/chrome/privacy-sandbox-tracking-protection/" target="_blank" rel="noopener nofollow">restricted third-party cookie access</a> for 1% of its users at the start of 2024. It’s expected to finish its implementation by the latter half of this year.</p>
<p><img decoding="async" class="aligncenter size-full wp-image-26722" src="https://nobsmarketplace.com/wp-content/uploads/2024/04/remarketing-cookie.jpg" alt="" width="1430" height="1072" srcset="https://nobsmarketplace.com/wp-content/uploads/2024/04/remarketing-cookie.jpg 1430w, https://nobsmarketplace.com/wp-content/uploads/2024/04/remarketing-cookie-300x225.jpg 300w, https://nobsmarketplace.com/wp-content/uploads/2024/04/remarketing-cookie-1024x768.jpg 1024w, https://nobsmarketplace.com/wp-content/uploads/2024/04/remarketing-cookie-768x576.jpg 768w" sizes="(max-width: 1430px) 100vw, 1430px" /></p>
<p>While tracking user activity still requires cookies, remarketing has more or less shifted to harness those placed by analytics tools like Google Analytics. Under the GDPR and similar laws, websites should offer users the option to opt-out if they don’t want to be tracked.</p>
<p>This protection extends to sites using tracking pixels or pixel tags. These are code snippets embedded on a page designed to track user activity. Whether on the surface or buried in the code, these pixels are so small that visitors hardly notice them.</p>
<h2>Cross-Device Tracking</h2>
<p>One method that does away with cookies is cross-device tracking (CDT) or monitoring user preferences and online behavior on all the devices they use. Sites like Facebook do this by locking most of their content and features behind a “walled garden.” In other words, users have to log in (or, if new, create an account) to access them.</p>
<p>A user’s unique experience is shared across the multiple devices they’re logged into. Even if they used their PC to locate the product they wanted, they could still conduct comparisons or further research at the store using their smartphone or tablet. They could evaluate their options back home if they need more time to decide.</p>
<p>CDT does more than gather crucial numbers; it details a customer’s journey. Knowing the back-and-forth a customer has gone through before buying influences online marketing strategy. Sometimes, it can also track offline activity aside from the visitor’s digital footprint.</p>
<p>Nevertheless, utilizing a cross-device tracking strategy is essential for gathering customer insights, understanding consumer behavior, and creating targeted marketing campaigns. While user tracking can be a powerful tool for personalized marketing efforts, it’s important to be transparent about data collection and user consent.</p>
<p>The most prominent system for performing a cross-device tracking strategy is Google Analytics 4, specifically its <a href="https://support.google.com/analytics/answer/9213390?hl=en" target="_blank" rel="noopener nofollow">User-ID feature</a>. Treating every user’s log-in on one device as a separate user generates a more accurate number of users accessing a site on a specific device.</p>
<p>Though not as restricted by data privacy law as cookie-based user tracking, CDT is by no means immune to it. Any third-party function essential to a cross-device tracking strategy can be limited, especially when the user refuses to share their information.</p>
<h2>Mistakes in Tracking User Behaviour</h2>
<p>User tracking goes beyond just personalized marketing campaigns; it can also be used with digital marketing techniques to understand user behavior and optimize ad placement. And while user tracking doesn’t directly influence search engine optimization, the data it provides can be used to inform search engine marketing and content marketing strategy, improve social media marketing and video marketing, and further boost website traffic.</p>
<p>Naturally, one of the biggest mistakes a marketer can make when engaging in digital marketing today is to run afoul of the law in the process. For example, a GDPR violation can cost a business between EUR€ 10 million and 20 million, depending on the severity. In the case of an undertaking, it can be 2% to 4% of its annual global turnover.</p>
<p>Even if you don’t get in trouble with the law, other mistakes can cost your business dearly.</p>
<ul>
<li>Under or overfunding the remarketing budget</li>
<li>Siloing or restricting digital marketing strategies by channel</li>
<li>Targeting audience groups of less than 1,000</li>
<li>Not coordinating with your SEO efforts</li>
<li>Not targeting nuances among predisposed groups</li>
<li>Not prospecting using digital analytics (e.g., Google Analytics’ Similar Audience)</li>
</ul>
<p>Some experts also consider using third-party cookies to be a mistake. They aren’t harmful on their own, but know that some consumers won’t take chances and opt out when given the opportunity.</p>
<h2>Remarketing with Data Straight From Consumers</h2>
<p>As it stands, the current user tracking methods limit businesses’ ability to design more effective digital marketing campaigns. Surely, there must be a way to receive accurate data without hefty financial and legal repercussions.</p>
<p>Surprisingly, there’s one such way. It’s known as zero-party data.</p>
<figure id="attachment_26721" aria-describedby="caption-attachment-26721" style="width: 720px" class="wp-caption aligncenter"><img decoding="async" class="wp-image-26721 size-full" src="https://nobsmarketplace.com/wp-content/uploads/2024/04/wordstream.png" alt="" width="720" height="467" srcset="https://nobsmarketplace.com/wp-content/uploads/2024/04/wordstream.png 720w, https://nobsmarketplace.com/wp-content/uploads/2024/04/wordstream-300x195.png 300w" sizes="(max-width: 720px) 100vw, 720px" /><figcaption id="caption-attachment-26721" class="wp-caption-text"><em>Source:</em> <a href="https://www.wordstream.com/blog/ws/2022/03/17/retargeting-campaign-tips" target="_blank" rel="noopener nofollow"><em>WordStream</em> </a></figcaption></figure>
<p>Simply put, it’s information willingly submitted by consumers themselves, which screams user content more than any other data source. On top of that, there’s no guesswork here since the consumer is personally telling you what they want.</p>
<p>Zero-party data may appear experimental, but it’s already in use in more ways than you might think. One example involves sites that ask about a visitor’s preferences and tailor options for them based on their answers. You may see this system in online fashion stores, prompting visitors to take a short quiz. Zero-party data is very useful in personalized marketing and creating targeted marketing campaigns.</p>
<p>The major downside to personalized content and data-driven marketing is that it can ruin a brand when misused as much as it can help it succeed when used correctly. A frustrated consumer can say: “I’ve already told you what I want! How did you screw up so bad?!” or something to that effect. It won’t be a surprise if they don’t consider your brand at all after such a mishap.</p>
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<title>How Much to Charge for SEO Services as a New Agency</title>
<link>https://nobsmarketplace.com/blog/how-much-to-charge-for-seo-services-as-a-new-agency/</link>
<dc:creator><![CDATA[Aaron Gray]]></dc:creator>
<pubDate>Fri, 22 Mar 2024 07:40:57 +0000</pubDate>
<category><![CDATA[Blogs]]></category>
<guid isPermaLink="false">https://nobsmarketplace.com/?p=26057</guid>
<description><![CDATA[American business legend Warren Buffet said pricing power is the most important factor in evaluating a business’s performance. He put it like this: Source: QuoteAddicts.com When you think about it, the Oracle of Omaha makes sense. Price wars aren’t uncommon in any industry, as people will be attracted to a product or service that gives… <a class="more-link" href="https://nobsmarketplace.com/blog/how-much-to-charge-for-seo-services-as-a-new-agency/">Continue reading <span class="screen-reader-text">How Much to Charge for SEO Services as a New Agency</span></a>]]></description>
<content:encoded><![CDATA[<p>American business legend Warren Buffet said pricing power is the most important factor in evaluating a business’s performance. He put it like this:</p>
<p><img decoding="async" class="aligncenter size-full wp-image-26059" src="https://nobsmarketplace.com/wp-content/uploads/2024/03/0-7.jpg" alt="" width="700" height="700" srcset="https://nobsmarketplace.com/wp-content/uploads/2024/03/0-7.jpg 700w, https://nobsmarketplace.com/wp-content/uploads/2024/03/0-7-300x300.jpg 300w, https://nobsmarketplace.com/wp-content/uploads/2024/03/0-7-150x150.jpg 150w" sizes="(max-width: 700px) 100vw, 700px" /></p>
<p style="text-align: center;"><em>Source: QuoteAddicts.com</em></p>
<p>When you think about it, the Oracle of Omaha makes sense. Price wars aren’t uncommon in any industry, as people will be attracted to a product or service that gives them the best bang for their buck. Whether it raises or lowers its prices, business is good for the brand that can weather the storm of competitors.</p>
<p>The digital marketing sector isn’t any different. SEO costs can vary depending on the project scope, the business size, and the experience of the provider. A cheap SEO agency using black hat SEO might not deliver the results needed for long-term success. Small business owners are just as eager to search for a marketer who can offer the best quality SEO work for value. That puts your new digital marketing agency in a bind. How can you match your rivals without putting your small business at risk?</p>
<p>It gets complicated when you have to set prices for your search engine optimisation services. The average cost of SEO also depends on factors like your industry and competition level. Utilizing an SEO cost calculator can help estimate project expenses and set competitive SEO pricing packages.</p>
<p><strong>T</strong>echnically, small businesses can work on an SEO strategy with free basic tools, some of which don’t need to create an account. They can also hire agencies with hourly SEO services or a cheap SEO service to suit their marketing budget instead of doing DIY SEO. In this case, how can you justify spending on quality SEO service?</p>
<h2>Justifying Spending</h2>
<p>Fortunately, the second question is easy to address. Clients pay for the convenience of leaving their brand’s SEO strategies, including keyword research, content creation, content marketing, social media management, and digital PR, to experts. This encompasses, among other things:</p>
<ul>
<li>Subscriptions for the necessary premium SEO tools</li>
<li>Energy consumption for running the hardware (i.e., PCs)</li>
<li>Experience and expertise accrued by service providers or SEO professional</li>
<li>Wages and other employee benefits for an in-house SEO team (e.g., healthcare)</li>
<li>Hardware and software maintenance</li>
<li>Advertising and marketing expenses</li>
</ul>
<p>Let’s start with the first one: subscriptions for search engine optimisation tools. Ahrefs, for instance, maintains free SEO tools for low-scale use, such as researching target keywords for personal blogs and some small businesses. The downside is that their full capabilities are locked behind hefty pricing plans.</p>
<p><img decoding="async" class="aligncenter size-large wp-image-26060" src="https://nobsmarketplace.com/wp-content/uploads/2024/03/1-7-1024x300.jpg" alt="" width="750" height="220" srcset="https://nobsmarketplace.com/wp-content/uploads/2024/03/1-7-1024x300.jpg 1024w, https://nobsmarketplace.com/wp-content/uploads/2024/03/1-7-300x88.jpg 300w, https://nobsmarketplace.com/wp-content/uploads/2024/03/1-7-768x225.jpg 768w, https://nobsmarketplace.com/wp-content/uploads/2024/03/1-7.jpg 1078w" sizes="(max-width: 750px) 100vw, 750px" /></p>
<p style="text-align: center;"><em>Source: Ahrefs</em></p>
<p>Despite alternatives like Moz and SEMrush, Ahrefs can afford to charge this much because their services see widespread use. In most situations, it’s used alongside other tools of its calibre to deliver data-driven results.</p>
<p>In our case, our link building platform derives accurate analytics data from the same tools. Its initial development in 2017 cost around $100,000, and we’re constantly expanding its suite of functions to improve user experience and product delivery. There’s also the price publishers charge for publishing content on their sites, which they dictate.</p>
<p>In the end, people get what they pay for. Don’t hesitate to explain why your agency charges so much for quality SEO service, provided you deliver results as advertised.</p>
<h2>How Much Do SEO Agencies Charge?</h2>
<p>Naturally, the first place to look for answers is the industry average price. Let’s look at several examples, the first being this <a href="https://backlinko.com/seo-pricing" target="_blank" rel="noopener nofollow">analysis by Backlinko</a>, where the figure is USD$497 (for both freelancers and agencies) per month.</p>
<p>The kicker is that an increase in SEO prices is proportional to an increase in client satisfaction.</p>
<p><img decoding="async" class="aligncenter size-large wp-image-26061" src="https://nobsmarketplace.com/wp-content/uploads/2024/03/2-5-990x1024.jpg" alt="" width="750" height="776" srcset="https://nobsmarketplace.com/wp-content/uploads/2024/03/2-5-990x1024.jpg 990w, https://nobsmarketplace.com/wp-content/uploads/2024/03/2-5-290x300.jpg 290w, https://nobsmarketplace.com/wp-content/uploads/2024/03/2-5-768x795.jpg 768w, https://nobsmarketplace.com/wp-content/uploads/2024/03/2-5.jpg 1416w" sizes="(max-width: 750px) 100vw, 750px" /></p>
<p style="text-align: center;"><em>Source: Backlinko</em></p>
<p>Meanwhile, a separate <a href="https://ahrefs.com/blog/seo-pricing/" target="_blank" rel="noopener nofollow">survey by Ahrefs</a> found USD$500 to be the minimum for a monthly retainer. Most of the surveyed professional SEO providers said they charge from USD$501 to USD$1,000 monthly. For one-time SEO projects, the most popular SEO pricing model is between USD$2,501 and USD$5,000. A monthly SEO pricing structure is the most employed model.</p>
<p><img decoding="async" class="aligncenter size-large wp-image-26062" src="https://nobsmarketplace.com/wp-content/uploads/2024/03/3-2-1024x950.jpg" alt="" width="750" height="696" srcset="https://nobsmarketplace.com/wp-content/uploads/2024/03/3-2-1024x950.jpg 1024w, https://nobsmarketplace.com/wp-content/uploads/2024/03/3-2-300x278.jpg 300w, https://nobsmarketplace.com/wp-content/uploads/2024/03/3-2-768x713.jpg 768w, https://nobsmarketplace.com/wp-content/uploads/2024/03/3-2-1536x1426.jpg 1536w, https://nobsmarketplace.com/wp-content/uploads/2024/03/3-2-1568x1455.jpg 1568w, https://nobsmarketplace.com/wp-content/uploads/2024/03/3-2.jpg 1600w" sizes="(max-width: 750px) 100vw, 750px" /></p>
<p style="text-align: center;"><em>Source: Ahrefs</em></p>
<p>We can go on and on discussing SEO pricing models and figures from other sources, but you probably have a good idea by this point. USD$1,000 may be a good rate for a basic SEO package (or you can follow our SEO agency pricing model and charge USD$1,500, which is the ceiling for monthly retainers).</p>
<p>But before you start putting price tags on your services, know that you can’t afford to be too vague in SEO. If I were the client and you quoted me USD$1,000 for your SEO, I’d ask how you’ll use every dollar to improve my search visibility.</p>
<p>The trap many startup SEO agencies fall for is that a brand’s organic traffic rankings will go up as soon as the optimisations go live. That isn’t <a href="https://nobsmarketplace.com/blog/how-to-measure-the-success-of-an-seo-campaign/">how it works</a>. The search engine results of an SEO project can take months to manifest, and that’s assuming you’ve kept up page optimization non-stop. No digital marketing service provider can guarantee the top spot, and anyone saying otherwise is either misguided or lying through their teeth.</p>
<p>This is why we make it a habit to be transparent about our prices. One-and-a-half grand for our basic SEO package is a lot of money, even by business standards, so we provide a full average SEO cost breakdown for all SEO plans.</p>
<p><img decoding="async" class="aligncenter size-full wp-image-26063" src="https://nobsmarketplace.com/wp-content/uploads/2024/03/4-1.jpg" alt="" width="582" height="405" srcset="https://nobsmarketplace.com/wp-content/uploads/2024/03/4-1.jpg 582w, https://nobsmarketplace.com/wp-content/uploads/2024/03/4-1-300x209.jpg 300w" sizes="(max-width: 582px) 100vw, 582px" /></p>
<p>Therefore, here’s another tip: Make transparency a key part of your digital marketing ethos. Clients will feel more at ease trusting you, even if you’re pricier than another SEO provider.</p>
<p> </p>
<h2>Commanding Higher Rates</h2>
<p>Being a startup SEO company, I don’t recommend pushing the limits of how much you can charge, at least this early in the game. Failing to deliver while charging a high rate will ruin your agency’s image before it takes off. Then again, you stand to miss out on higher profits when you set your prices too low.</p>
<p>There are ways to justify charging high – and you’re already doing the first: being an SEO agency. Returning to Backlinko’s study, agencies earn eight times more than freelancers when they charge USD$10,000 or more annually. The trend is more or less the same for figures no lower than USD$1,000.</p>
<p><img decoding="async" class="aligncenter size-large wp-image-26064" src="https://nobsmarketplace.com/wp-content/uploads/2024/03/5-796x1024.jpg" alt="" width="750" height="965" srcset="https://nobsmarketplace.com/wp-content/uploads/2024/03/5-796x1024.jpg 796w, https://nobsmarketplace.com/wp-content/uploads/2024/03/5-233x300.jpg 233w, https://nobsmarketplace.com/wp-content/uploads/2024/03/5-768x988.jpg 768w, https://nobsmarketplace.com/wp-content/uploads/2024/03/5-1194x1536.jpg 1194w, https://nobsmarketplace.com/wp-content/uploads/2024/03/5.jpg 1416w" sizes="(max-width: 750px) 100vw, 750px" /></p>
<p style="text-align: center;"><em>Source: Backlinko</em></p>
<p>The expense is rather justifiable for the reasons I stated near the beginning of this piece. While they require more resources, agencies can put more work into a local SEO campaign than a single freelancer.</p>
<p>Upskilling is another viable method. As you know, search engine optimization isn’t limited to what’s displayed on the surface. Algorithms also evaluate the site or page’s code to determine if it adheres to technical guidelines. In Backlinko’s study, the respondents with programming experience accounted for only 3.5% of the survey population but were paid 7% more.</p>
<p><img decoding="async" class="aligncenter size-large wp-image-26065" src="https://nobsmarketplace.com/wp-content/uploads/2024/03/6-1024x982.jpg" alt="" width="750" height="719" srcset="https://nobsmarketplace.com/wp-content/uploads/2024/03/6-1024x982.jpg 1024w, https://nobsmarketplace.com/wp-content/uploads/2024/03/6-300x288.jpg 300w, https://nobsmarketplace.com/wp-content/uploads/2024/03/6-768x737.jpg 768w, https://nobsmarketplace.com/wp-content/uploads/2024/03/6-1536x1473.jpg 1536w, https://nobsmarketplace.com/wp-content/uploads/2024/03/6-2048x1964.jpg 2048w, https://nobsmarketplace.com/wp-content/uploads/2024/03/6-1568x1504.jpg 1568w" sizes="(max-width: 750px) 100vw, 750px" /></p>
<p style="text-align: center;"><em>Source: Backlinko</em></p>
<p>But there’s another advantage to this, and that it enables good SEO companies to expand its range of SEO packages, including creating an enterprise SEO plan to boost growing businesses’ organic search ROI. Crafting an enterprise SEO plan demonstrates the capability of a new agency to handle large-scale projects effectively. Building our team of skilled programmers proved useful for technical SEO, which later laid the foundation for our expansion to offer <a href="https://nobsmarketplace.com/melbourne/web/">web design</a>.</p>
<p>That said, I recommend keeping your prices up to the mid-range when starting. Build your reputation throughout the first few years and slowly expand your range of quality SEO services. Only then can increasing your SEO plans be more viable.</p>
<p> </p>
<p> </p>
<p> </p>
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<title>SEO Writing: What is an SEO Writer?</title>
<link>https://nobsmarketplace.com/blog/seo-writing-what-is-an-seo-writer/</link>
<dc:creator><![CDATA[Aaron Gray]]></dc:creator>
<pubDate>Thu, 21 Mar 2024 07:12:13 +0000</pubDate>
<category><![CDATA[Blogs]]></category>
<guid isPermaLink="false">https://nobsmarketplace.com/?p=26044</guid>
<description><![CDATA[Behind our successful link building platform is a huge team of digital marketing specialists, each member responsible for a part of the SEO work pipeline. There’s one group growing our database of high-authority publishers, a separate group for coordinating a client’s preferences with the entire team, and so on. It’s a well-oiled machine that only… <a class="more-link" href="https://nobsmarketplace.com/blog/seo-writing-what-is-an-seo-writer/">Continue reading <span class="screen-reader-text">SEO Writing: What is an SEO Writer?</span></a>]]></description>
<content:encoded><![CDATA[<p>Behind our successful <a href="https://nobsmarketplace.com/how-does-it-work/">link building platform</a> is a huge team of digital marketing specialists, each member responsible for a part of the SEO work pipeline. There’s one group growing our database of high-authority publishers, a separate group for coordinating a client’s preferences with the entire team, and so on. It’s a well-oiled machine that only works if all parts work.</p>
<p>For this post, however, I’d like to focus on the largest group in our company – our content department. Because content is a major element of good SEO, it isn’t unusual for us to be swamped with orders for on and off-page content. This group of SEO writers and editors is responsible for producing fully optimised quality content.</p>
<p>You might think, “So, basically writers, then.” There’s no mistaking they’re writers in every sense of the word, but a world of difference exists between SEO writing and normal writing. Knowing this is important whether you do SEO on your own or hire professional content writing services.</p>
<h2>What is an SEO Content Writer?</h2>
<p>Writing is a form of expression. We write because we want others to understand something important. We write to share our thoughts with the rest of the world. Anything we write will last far longer than speaking about it, if not forever.</p>
<p><img decoding="async" class="aligncenter size-large wp-image-26046" src="https://nobsmarketplace.com/wp-content/uploads/2024/03/0-6-1024x684.jpg" alt="" width="750" height="501" srcset="https://nobsmarketplace.com/wp-content/uploads/2024/03/0-6-1024x684.jpg 1024w, https://nobsmarketplace.com/wp-content/uploads/2024/03/0-6-300x200.jpg 300w, https://nobsmarketplace.com/wp-content/uploads/2024/03/0-6-768x513.jpg 768w, https://nobsmarketplace.com/wp-content/uploads/2024/03/0-6.jpg 1430w" sizes="(max-width: 750px) 100vw, 750px" /></p>
<p style="text-align: center;"><em>Source: Adobe Stock</em></p>
<p>SEO content writing adds another reason – to rank in search. After all, how can anyone read your thoughts and opinions if they can’t find it on the Web? As such, a good SEO writer writes for both humans and search engines.</p>
<p>It may sound as if I’m stating the obvious, but keep in mind that search engines speak in code. They require the right keywords and links to understand your content and rank it in the relevant search results. Normal writing doesn’t use target keywords as often because the human reader is capable of understanding context.</p>
<p>Additionally, and this sadly can’t be stressed enough, some SEO writers get carried away by focusing too much on the search engine aspect. They often do this by links or keyword stuffing to the point that the content reads unnatural and may as well be outright spam. SEO exists for the user’s benefit, not the search engine’s.</p>
<h2>SEO Writer vs. SEO Copywriter</h2>
<p>The distinctions between writing and copywriting also apply to SEO, as explained below.</p>
<div class="table_outer">
<table>
<tbody>
<tr>
<td width="312">
<h3>SEO Writer</h3>
<ul>
<li>Creates informative and helpful content for user consumption</li>
<li>Focused on improving the brand’s search engine ranking</li>
<li>Mainly writes off-page articles and on-page blog posts</li>
</ul>
</td>
<td width="312">
<h3>SEO Copywriter</h3>
<ul>
<li>Produces engaging ad copies that aid with lead conversion</li>
<li>SEO copywriting leans more on promoting the brand as a solution for customers</li>
<li>Mainly creates copies for pages and pay-per-click (PPC) ads</li>
</ul>
</td>
</tr>
</tbody>
</table>
</div>
<p>That said, there isn’t much difference in the required skills. Sometimes, SEO writers create original content that contributes to conversion efforts, and copywriters have to place some helpful information on copies to convince people better. For this, both professions need to have extensive, up-to-date knowledge of:</p>
<ul>
<li>Writing and SEO best practices</li>
<li>Conversion copywriting</li>
<li>Search intent</li>
<li>Ethical journalism</li>
<li>Demographic analysis</li>
</ul>
<h2>Steps to Winning SEO Content</h2>
<p>This is where it gets tough.</p>
<p>SEO writers are under pressure to create content that ranks well. With multitudes of pages ranking on the Web, even in highly specific niches, generic articles and blog posts won’t be enough to outrank the competition. People-first content always wins, content that answers what most people ask in a clear yet unique manner.</p>
<ol>
<li>
<h3>Keyword Research</h3>
<p>There can’t be on-page and off-page SEO without target keyword research. This process lets SEO content writers know the relevant keywords people commonly look for in search engines and pick the most suitable ones for the write-up they’ll make. Analytics tools like Ahrefs make this step more convenient.<br />
<img decoding="async" class="aligncenter size-full wp-image-26047" src="https://nobsmarketplace.com/wp-content/uploads/2024/03/1-6.jpg" alt="" width="841" height="528" srcset="https://nobsmarketplace.com/wp-content/uploads/2024/03/1-6.jpg 841w, https://nobsmarketplace.com/wp-content/uploads/2024/03/1-6-300x188.jpg 300w, https://nobsmarketplace.com/wp-content/uploads/2024/03/1-6-768x482.jpg 768w" sizes="(max-width: 841px) 100vw, 841px" /></p>
<p style="text-align: center;"><em>Source: <a href="https://ahrefs.com/keywords-explorer" target="_blank" rel="noopener nofollow">Ahrefs</a></em></p>
<p>In most cases, keyword research can also generate topics worth writing about. This saves writers time brainstorming.</li>
<li>
<h3>Search Intent</h3>
<p>Each target keyword carries a specific <a href="https://nobsmarketplace.com/blog/what-is-search-intent/">search intent</a>, which shows the kind of results people want when searching for it. Content that differs from the dominant type of content on the search engine results page is less likely to rank high, especially with rich results now a thing.</p>
<p>By understanding user intent, SEO can ensure content aligns with a searcher’s goal, whether they’re looking for information, a specific website, or to complete a transaction.</p>
<p>SEO experts recognise four types of search intent.</p>
<ul>
<li><strong>Informational: </strong>Users want to be educated or informed about a topic</li>
<li><strong>Navigational:</strong> Users are looking for the exact link to a specific content</li>
<li><strong>Commercial:</strong> Users are comparison shopping between various options</li>
<li><strong>Transactional:</strong> Users want to know how to purchase an item from a brand</li>
</ul>
<p>Naturally, informational keywords will have articles and blog posts for search results, as they’re the best means of fulfilling users’ need for information. I can get this blog post to rank for the term “what is an SEO writer,” seeing the rest are also blog posts.<br />
<img decoding="async" class="aligncenter size-large wp-image-26048" src="https://nobsmarketplace.com/wp-content/uploads/2024/03/2-4-1024x856.jpg" alt="" width="750" height="627" srcset="https://nobsmarketplace.com/wp-content/uploads/2024/03/2-4-1024x856.jpg 1024w, https://nobsmarketplace.com/wp-content/uploads/2024/03/2-4-300x251.jpg 300w, https://nobsmarketplace.com/wp-content/uploads/2024/03/2-4-768x642.jpg 768w, https://nobsmarketplace.com/wp-content/uploads/2024/03/2-4.jpg 1430w" sizes="(max-width: 750px) 100vw, 750px" /></li>
<li>
<h3>Creative Infusion</h3>
<p>I came across this Tweet (or post) by Ahrefs Content Marketing Director Ryan Law, and I feel every SEO content writer should live by it.<br />
<img decoding="async" class="aligncenter size-full wp-image-26049" src="https://nobsmarketplace.com/wp-content/uploads/2024/03/3-1.jpg" alt="" width="599" height="303" srcset="https://nobsmarketplace.com/wp-content/uploads/2024/03/3-1.jpg 599w, https://nobsmarketplace.com/wp-content/uploads/2024/03/3-1-300x152.jpg 300w" sizes="(max-width: 599px) 100vw, 599px" /></p>
<p style="text-align: center;"><em>Source: Ryan Law <a href="https://twitter.com/thinking_slow/status/1659552050047320066" target="_blank" rel="noopener nofollow">(@thinking_slow</a> on X)<br />
</em></p>
<p>This is where one can separate the wheat from the chaff. It’s easy to spot a rushed piece, from grammatical errors to factual inaccuracies, which can land any brand in hot water. However, one that endeavours to write direct quotes from industry experts and link to research papers and other quality content reads well.</p>
<p>If you’re struggling to think of something, you can use AI tools such as ChatGPT to provide ideas. But whatever you do, NEVER leave the entire writing process to AI. A pair of lawyers <a href="https://www.cnbc.com/2023/06/22/judge-sanctions-lawyers-whose-ai-written-filing-contained-fake-citations.html" target="_blank" rel="noopener nofollow">tried that last year</a> and paid dearly for it.</li>
<li>
<h3>Outlining</h3>
<p>A typical piece has an introduction, body, and conclusion. The first and last ones can be a paragraph or two long, but the body will require an outline to organise the plethora of ideas it’ll contain. It’s also necessary to help writers finish the piece more quickly.</li>
<li>
<h3>First Draft and Revisions</h3>
<p>As Ernest Hemingway says, “All first drafts of everything are garbage.” I would’ve wanted to put one of the more strongly-worded versions of his quote, but I need to keep this blog post safe for Web. Moving along…</p>
<p>Good writers know that the first version of their content won’t be up to spec. This post may go through multiple revisions before going live. However, feedback is essential in creating an SEO article or blog post that attracts and engages the target audience, not to mention ensuring the links and keywords read naturally.</li>
<li>
<h3>Title Tag and Meta Description</h3>
<p><a href="https://nobsmarketplace.com/blog/on-page-vs-off-page-seo-whats-the-difference-2/">Title tags and meta descriptions</a> don’t influence search rankings as much as quality content and backlinks. Nevertheless, you’d want to seize every opportunity, even those that give you minuscule chances.</p>
<p>Good titles and meta descriptions contribute to user experience and also assist search engine algorithms in understanding the content. They should have a single mention of the primary keyword and keep the length within the limit to prevent truncation. The limit is 60 characters for titles and 160 words for meta descriptions (including spaces).</p>
<p>A search query (what users type into search engines) often includes secondary keywords related to the main topic. While factors like quality content and backlinks are more important for search engine rankings, optimizing elements like the page title, meta tags, header tags, and image alt text can still give your content strategy a slight edge.</li>
<li>
<h3>Links</h3>
<p>The last SEO strategy is to ensure the content has a reasonable amount of quality links – external, internal, and client-provided. Links improve user experience and allow search engines to crawl the linked pages’ good SEO content.</li>
</ol>
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