FEED Validator

Congratulations!

This is a valid RSS feed.

Recommendations

This feed is valid, but interoperability with the widest range of feed readers could be improved by implementing the following recommendations.

• line 33, column 0: Use of unknown namespace: com-wordpress:feed-additions:1 (11 occurrences) [help]

  <site xmlns="com-wordpress:feed-additions:1">80001313</site>	<item>
  

• line 71, column 0: content:encoded should not contain fetchpriority attribute [help]

• line 71, column 0: content:encoded should not contain decoding attribute (27 occurrences) [help]

• line 71, column 0: content:encoded should not contain sizes attribute (13 occurrences) [help]

• line 109, column 0: style attribute contains potentially dangerous content: border-radius [help]

• line 183, column 0: content:encoded should not contain loading attribute (25 occurrences) [help]

• line 379, column 0: content:encoded should not contain data-formid attribute (40 occurrences) [help]

• line 379, column 0: content:encoded should not contain data-token attribute (8 occurrences) [help]

• line 379, column 0: content:encoded should not contain data-indicator attribute (8 occurrences) [help]

• line 379, column 0: content:encoded should not contain data-indicator-color attribute (8 occurrences) [help]

• line 379, column 0: content:encoded should not contain data-scroll attribute (8 occurrences) [help]

• line 379, column 0: content:encoded should not contain data-page attribute (72 occurrences) [help]

• line 379, column 0: content:encoded should not contain data-field-id attribute (88 occurrences) [help]

• line 379, column 0: content:encoded should not contain data-action attribute (32 occurrences) [help]

• line 380, column 0: content:encoded should not contain role attribute (40 occurrences) [help]

  <div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure clas ...
  

• line 380, column 0: content:encoded should not contain aria-valuenow attribute (40 occurrences) [help]

  <div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure clas ...
  

• line 380, column 0: content:encoded should not contain aria-valuemin attribute (40 occurrences) [help]

  <div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure clas ...
  

• line 380, column 0: content:encoded should not contain aria-valuemax attribute (40 occurrences) [help]

  <div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure clas ...
  

• line 388, column 0: content:encoded should not contain spellcheck attribute (8 occurrences) [help]

  </div>
  

• line 415, column 0: content:encoded should not contain data-alt-text attribute (8 occurrences) [help]

  </div>
  

• line 415, column 0: content:encoded should not contain data-submit-text attribute (8 occurrences) [help]

  </div>
  

• line 415, column 0: content:encoded should not contain aria-live attribute (8 occurrences) [help]

  </div>
  

• line 424, column 0: content:encoded should not contain style tag (8 occurrences) [help]

  </div>
  

• line 1826, column 0: content:encoded should not contain data-rule-smart-phone-field attribute (4 occurrences) [help]

  </div>
  

Source: http://www.firstfigconsulting.com/feed/

1. <?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
2. xmlns:content="http://purl.org/rss/1.0/modules/content/"
3. xmlns:wfw="http://wellformedweb.org/CommentAPI/"
4. xmlns:dc="http://purl.org/dc/elements/1.1/"
5. xmlns:atom="http://www.w3.org/2005/Atom"
6. xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
7. xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
9. xmlns:georss="http://www.georss.org/georss"
10. xmlns:geo="http://www.w3.org/2003/01/geo/wgs84_pos#"
11. >
12.  
13. <channel>
14. <title>First Fig Marketing &amp; Consulting</title>
15. <atom:link href="https://firstfigconsulting.com/feed/" rel="self" type="application/rss+xml" />
16. <link>https://firstfigconsulting.com/</link>
17. <description>Digital Marketing Agency</description>
18. <lastBuildDate>Fri, 28 Jul 2023 15:19:04 +0000</lastBuildDate>
19. <language>en-US</language>
20. <sy:updatePeriod>
21. hourly </sy:updatePeriod>
22. <sy:updateFrequency>
23. 1 </sy:updateFrequency>
24. <generator>https://wordpress.org/?v=6.4.4</generator>
25.  
26. <image>
27. <url>https://firstfigconsulting.com/wp-content/uploads/2018/12/FirstFigMarketingLogo-150x150.gif</url>
28. <title>First Fig Marketing &amp; Consulting</title>
29. <link>https://firstfigconsulting.com/</link>
30. <width>32</width>
31. <height>32</height>
32. </image>
33. <site xmlns="com-wordpress:feed-additions:1">80001313</site> <item>
34. <title>6 Things your Website Needs to Succeed</title>
35. <link>https://firstfigconsulting.com/5-things-your-website-needs-to-succeed/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=5-things-your-website-needs-to-succeed</link>
37. <dc:creator><![CDATA[Kathleen Marrero]]></dc:creator>
38. <pubDate>Tue, 21 Feb 2023 17:53:38 +0000</pubDate>
39. <category><![CDATA[Digital Marketing]]></category>
40. <category><![CDATA[Digital Marketing Resources]]></category>
41. <category><![CDATA[Digital Marketing Training]]></category>
42. <category><![CDATA[digital marketing]]></category>
43. <category><![CDATA[digital marketing strategy]]></category>
44. <category><![CDATA[SEO Strategies]]></category>
45. <category><![CDATA[website design]]></category>
46. <guid isPermaLink="false">https://firstfigconsulting.com/?p=4485</guid>
47.  
48. <description><![CDATA[<p>Everything to do with marketing your business needs to start with your website and online presence. A website is an online storefront for your business, presenting what you have to offer and your company’s culture, mission, and vision. It needs to inspire people to trust you and to take action. It also needs to be [&#8230;]</p>
49. <p>The post <a href="https://firstfigconsulting.com/5-things-your-website-needs-to-succeed/">6 Things your Website Needs to Succeed</a> appeared first on <a href="https://firstfigconsulting.com">First Fig Marketing &amp; Consulting</a>.</p>
50. ]]></description>
51. <content:encoded><![CDATA[
52. <p></p>
53.  
54.  
55.  
56. <p class="has-medium-font-size">Everything to do with marketing your business needs to start with your website and online presence.</p>
57.  
58.  
59.  
60. <p></p>
61.  
62.  
63.  
64. <p class="has-medium-font-size">A website is an online storefront for your business, presenting what you have to offer and your company’s culture, mission, and vision. It needs to inspire people to trust you and to take action. It also needs to be set up so that you’re discoverable by potential customers seeking information on a search engine.</p>
65.  
66.  
67.  
68. <p></p>
69.  
70.  
71.  
72. <figure class="wp-block-image size-large"><a href="https://firstfigconsulting.com/seo-checklist-building-website-credibility/"><img fetchpriority="high" decoding="async" width="1025" height="577" src="https://firstfigconsulting.com/wp-content/uploads/2023/02/Download-Free-Guide-Blog-Banner-2-1025x577.png" alt="" class="wp-image-4486" srcset="https://firstfigconsulting.com/wp-content/uploads/2023/02/Download-Free-Guide-Blog-Banner-2-980x551.png 980w, https://firstfigconsulting.com/wp-content/uploads/2023/02/Download-Free-Guide-Blog-Banner-2-480x270.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1025px, 100vw" /></a><figcaption class="wp-element-caption">Check out our <a href="http://firstfigconsulting.com/2018/01/12/seo-checklist-building-website-credibility/">SEO Starter Guide Checklist</a>.</figcaption></figure>
73.  
74.  
75.  
76. <p></p>
77.  
78.  
79.  
80. <h1 class="wp-block-heading" id="h-your-website-needs-6-things-to-succeed">Your Website Needs 6 Things to Succeed</h1>
81.  
82.  
83.  
84. <ol class="has-medium-font-size">
85. <li>Content that Speaks Directly to Your Target&nbsp; Audience</li>
86.  
87.  
88.  
89. <li>User-Friendly Experience</li>
90.  
91.  
92.  
93. <li>Website Design Framework</li>
94.  
95.  
96.  
97. <li>SEO</li>
98.  
99.  
100.  
101. <li>Analytics</li>
102.  
103.  
104.  
105. <li>Promotion</li>
106. </ol>
107.  
108.  
109.  
110. <figure class="wp-block-pullquote has-text-align-center has-medium-font-size" style="border-width:1px;border-radius:0px"><blockquote><p>“75% of consumers admit that they judge businesses’ credibility <br>based on their web design.” </p><cite><a href="https://www.scribd.com/document/501181/How-Users-Evaluate-Website-Credibility" target="_blank" rel="noreferrer noopener">Source</a></cite></blockquote></figure>
111.  
112.  
113.  
114. <p></p>
115.  
116.  
117.  
118. <p class="has-medium-font-size">Your Website design is single-handedly the first impression a visitor gets to understand your business fully. It is an opportunity to create a perception of your business that you want your visitors to have.&nbsp;</p>
119.  
120.  
121.  
122. <p></p>
123.  
124.  
125.  
126. <p class="has-medium-font-size">It needs to invoke a positive reaction from visitors to continue through your site, read your content, use your services, and return as loyal customers. </p>
127.  
128.  
129.  
130. <p></p>
131.  
132.  
133.  
134. <h1 class="wp-block-heading" id="h-7-benefits-of-a-well-designed-website">7 Benefits of A Well-Designed Website</h1>
135.  
136.  
137.  
138. <p></p>
139.  
140.  
141.  
142. <ol class="has-medium-font-size">
143. <li>Builds a loyal following</li>
144.  
145.  
146.  
147. <li>Sets a foundation for customer expectations</li>
148.  
149.  
150.  
151. <li>Builds brand value and trust</li>
152.  
153.  
154.  
155. <li>Establishes reliability and understanding</li>
156.  
157.  
158.  
159. <li>Establishes your authority</li>
160.  
161.  
162.  
163. <li>Brings customers along with your business journey</li>
164.  
165.  
166.  
167. <li>Determines values associated with your company</li>
168.  
169.  
170.  
171. <li></li>
172. </ol>
173.  
174.  
175.  
176. <p class="has-medium-font-size">*Basically, your website sets your company apart from your competition.</p>
177.  
178.  
179.  
180. <p></p>
181.  
182.  
183.  
184. <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1025" height="513" src="https://firstfigconsulting.com/wp-content/uploads/2023/03/SEO-Starter-Guide-Basic-Checklist-for-SEO-and-Building-Website-Credibility-5-1025x513.png" alt="" class="wp-image-4642" srcset="https://firstfigconsulting.com/wp-content/uploads/2023/03/SEO-Starter-Guide-Basic-Checklist-for-SEO-and-Building-Website-Credibility-5-980x490.png 980w, https://firstfigconsulting.com/wp-content/uploads/2023/03/SEO-Starter-Guide-Basic-Checklist-for-SEO-and-Building-Website-Credibility-5-480x240.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1025px, 100vw" /></figure>
185.  
186.  
187.  
188. <p></p>
189.  
190.  
191.  
192. <h1 class="wp-block-heading" id="h-website-content">Website Content</h1>
193.  
194.  
195.  
196. <p class="has-medium-font-size">Your website content has the ability to convey messages to your audience, addressing their search intentions.&nbsp; It is a way to get your message out to your customers and provide them with any additional information they seek. Ultimately, it sets your business up as the authority in the field, takes your customer on a journey with your brand, and gets your audience to take action.&nbsp;</p>
197.  
198.  
199.  
200. <p></p>
201.  
202.  
203.  
204. <p class="has-medium-font-size">The content on your website can come in many different forms, including service or product descriptions, blog posts, resource guides, white papers, and even downloadables.&nbsp;</p>
205.  
206.  
207.  
208. <p></p>
209.  
210.  
211.  
212. <p class="has-medium-font-size">Analyzing your competition is a good way to determine what your customers want regarding content. By looking at your competitors, you will get insight into what, when, and how they are getting their content to their audience and how you can create a content marketing strategy that addresses your audience’s needs.&nbsp;</p>
213.  
214.  
215.  
216. <p></p>
217.  
218.  
219.  
220. <p class="has-medium-font-size">The bottom line is your audience desires good, quality information.</p>
221.  
222.  
223.  
224. <p></p>
225.  
226.  
227.  
228. <figure class="wp-block-image size-large"><a href="https://firstfigconsulting.com/how-to-conduct-a-competitive-analysis/"><img loading="lazy" decoding="async" width="1025" height="577" src="https://firstfigconsulting.com/wp-content/uploads/2023/02/Download-Free-Guide-Blog-Banner-3-1025x577.png" alt="" class="wp-image-4493" srcset="https://firstfigconsulting.com/wp-content/uploads/2023/02/Download-Free-Guide-Blog-Banner-3-980x551.png 980w, https://firstfigconsulting.com/wp-content/uploads/2023/02/Download-Free-Guide-Blog-Banner-3-480x270.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1025px, 100vw" /></a></figure>
229.  
230.  
231.  
232. <p></p>
233.  
234.  
235.  
236. <h1 class="wp-block-heading" id="h-user-experience">USER EXPERIENCE</h1>
237.  
238.  
239.  
240. <p class="has-medium-font-size">Good websites consider the visitor first with a bold user experience, easy-to-follow menu, clear call-to-action steps, compelling landing pages, and easy-to-digest information.&nbsp;&nbsp;</p>
241.  
242.  
243.  
244. <p></p>
245.  
246.  
247.  
248. <p class="has-medium-font-size">The goal is to keep the audience engaged and focused on what you want them to do with your website. Lead your visitors through your website with understandable ease, and you will get them to engage deeper with your brand and ultimately get them to purchase your product or service.&nbsp;</p>
249.  
250.  
251.  
252. <p></p>
253.  
254.  
255.  
256. <p class="has-medium-font-size">Your website should be designed in an easy-to-navigate way that is easy for any customer to find what they are looking for. The goal is to think like a customer and prepare a seamless user journey that sets you apart with a dynamic experience for your audience.</p>
257.  
258.  
259.  
260. <p class="has-medium-font-size">&nbsp;</p>
261.  
262.  
263.  
264. <h1 class="wp-block-heading" id="h-design">DESIGN</h1>
265.  
266.  
267.  
268. <p class="has-medium-font-size">The framework of your website is very important for how your website loads and ultimately ranks on search engines. Choosing the right platform that can handle your companies marketing goals and traffic is a super important step. Not every platform is created equal. Know what you are looking for.&nbsp;</p>
269.  
270.  
271.  
272. <p></p>
273.  
274.  
275.  
276. <p class="has-medium-font-size">Every opportunity to connect with your audience, from your website to your email campaigns, must be optimized for mobile. The last thing you want is for your well-designed website and content to be laid out awkwardly for the viewer. Remember you need to meet your audience where they are and present in the best possible way, so make sure every design is mobile-friendly.&nbsp;</p>
277.  
278.  
279.  
280. <p></p>
281.  
282.  
283.  
284. <h1 class="wp-block-heading" id="h-seo">SEO</h1>
285.  
286.  
287.  
288. <p class="has-medium-font-size">The infrastructure on your website is important for search engines to discover your website. Optimizing your website for search has two main components, on-page and off-page SEO.&nbsp;</p>
289.  
290.  
291.  
292. <p></p>
293.  
294.  
295.  
296. <p class="has-medium-font-size">In order for your content to be indexed by search engines and crawled, there are specific items you need to consider, including headers, meta descriptions, and more. The main focus of the page must be unmistakable. The goal is to focus on one main keyword for each content page you create. All relative keywords around the topic should be included within the text. The key is not to overuse the keyword, as it will affect your rankings on search engines.&nbsp;</p>
297.  
298.  
299.  
300. <p></p>
301.  
302.  
303.  
304. <p class="has-medium-font-size">More specifically, it is important to audit your website to ensure that there are no errors that would affect your website in ways that get penalized by search engines or, even worse, turn off prospective customers like the dreaded 404 error- page not found!</p>
305.  
306.  
307.  
308. <p></p>
309.  
310.  
311.  
312. <p class="has-medium-font-size">Off-page SEO is another important aspect of getting recognized online. To build your reputation, you must drive traffic to your website. Getting credible backlinks to your website is how you build your domain authority and expand your reach online. Link building, both internal and external, is an important strategy for SEO.&nbsp;</p>
313.  
314.  
315.  
316. <p></p>
317.  
318.  
319.  
320. <p class="has-medium-font-size">SEO is an ongoing process and a long-time goal. The benefits will build over time and continually enhance your online presence and visibility online.&nbsp;</p>
321.  
322.  
323.  
324. <figure class="wp-block-image size-large"><a href="https://firstfigconsulting.com/seo-checklist-building-website-credibility/"><img loading="lazy" decoding="async" width="1025" height="577" src="https://firstfigconsulting.com/wp-content/uploads/2023/02/Download-Free-Guide-Blog-Banner-4-1025x577.png" alt="" class="wp-image-4494" srcset="https://firstfigconsulting.com/wp-content/uploads/2023/02/Download-Free-Guide-Blog-Banner-4-980x551.png 980w, https://firstfigconsulting.com/wp-content/uploads/2023/02/Download-Free-Guide-Blog-Banner-4-480x270.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1025px, 100vw" /></a><figcaption class="wp-element-caption"><a href="https://firstfigconsulting.com/seo-checklist-building-website-credibility/">https://firstfigconsulting.com/seo-checklist-building-website-credibility/</a></figcaption></figure>
325.  
326.  
327.  
328. <p></p>
329.  
330.  
331.  
332. <h1 class="wp-block-heading" id="h-know-your-analytics">Know Your Analytics.&nbsp;</h1>
333.  
334.  
335.  
336. <p class="has-medium-font-size">Understand what, why, and how people are using your website. Free tools like <a href="https://marketingplatform.google.com/about/analytics/" target="_blank" rel="noreferrer noopener">Google Analytics</a> or Paid options like <a href="https://semrush.sjv.io/c/3960012/1438306/13053" target="_blank" rel="noreferrer noopener">SEMRush</a> or <a href="http://invite.hotjar.com/kzkz2rskqudq" target="_blank" rel="noreferrer noopener">HotJar</a> allow you to analyze your website visitors.&nbsp;</p>
337.  
338.  
339.  
340. <p></p>
341.  
342.  
343.  
344. <p class="has-medium-font-size">Analytics allows insight into your customer&#8217;s actions on your website, where they came from, how long they stayed, how deep they went on your website, and demographics. The analytics are invaluable to see what is working, what is not, and how you can improve your marketing strategies in the future. </p>
345.  
346.  
347.  
348. <p></p>
349.  
350.  
351.  
352. <figure class="wp-block-image size-full"><a href="https://www.semrush.com/lp/semrush-seo-tools-4/en/?irclickid=RQSSr8W5wxyNRKT2yxQO12AaUkAyImXPP2c0Xc0&amp;utm_source=berush&amp;utm_Medium=impact_radius&amp;utm_campaign=3960012&amp;utm_terms=&amp;utm_content=&amp;irgwc=1&amp;utm_medium=impact_radius&amp;utm_term="><img loading="lazy" decoding="async" width="728" height="90" src="https://firstfigconsulting.com/wp-content/uploads/2023/02/The-Leading-20-in-1-SEO-Tool-728x90-1.gif" alt="" class="wp-image-4488"/></a></figure>
353.  
354.  
355.  
356. <p></p>
357.  
358.  
359.  
360. <h1 class="wp-block-heading" id="h-promotion">PROMOTION</h1>
361.  
362.  
363.  
364. <p class="has-medium-font-size">Once you have your site set up, remember the next part of any good digital marketing strategy is to get traffic to your website. Think about a social media strategy or digital marketing campaign to increase traffic and ultimately backlinks.&nbsp;</p>
365.  
366.  
367.  
368. <p class="has-medium-font-size">Websites are powerful marketing tools for your business.</p>
369.  
370.  
371.  
372. <p></p>
373.  
374.  
375.  
376. <p></p>
377.  
378.  
379.  
380. <div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="768" height="1024" src="https://firstfigconsulting.com/wp-content/uploads/2022/12/Untitled-design-27-768x1024.png" alt="" class="wp-image-4168 size-full"/></figure><div class="wp-block-media-text__content"><div class="wpforms-container wpforms-block wpforms-lead-forms-container" id="wpforms-4281"><form id="wpforms-form-4281" class="wpforms-validate wpforms-form wpforms-ajax-form" data-formid="4281" method="post" enctype="multipart/form-data" action="/feed/" data-token="9256273cb38b8379b5d7047823622b0d"><noscript class="wpforms-error-noscript">Please enable JavaScript in your browser to complete this form.</noscript><div class="wpforms-page-indicator progress" data-indicator="progress" data-indicator-color="#696464" data-scroll="1"><span class="wpforms-page-indicator-page-title" ></span><span class="wpforms-page-indicator-page-title-sep" style="display:none;"> - </span><span class="wpforms-page-indicator-steps">Step <span class="wpforms-page-indicator-steps-current">1</span> of 5</span><div class="wpforms-page-indicator-page-progress-wrap"><div class="wpforms-page-indicator-page-progress" style="width:20%;background-color:#696464"></div></div></div><div class="wpforms-field-container"><div class="wpforms-page wpforms-page-1 " data-page="1"><div id="wpforms-4281-field_6-container" class="wpforms-field wpforms-field-pagebreak" data-field-id="6"></div><div id="wpforms-4281-field_0-container" class="wpforms-field wpforms-field-name" data-field-id="0"><label class="wpforms-field-label" for="wpforms-4281-field_0">Name <span class="wpforms-required-label">*</span></label><div class="wpforms-field-row wpforms-field-large"><div class="wpforms-field-row-block wpforms-first wpforms-one-half"><input type="text" id="wpforms-4281-field_0" class="wpforms-field-name-first wpforms-field-required" name="wpforms[fields][0][first]" required><label for="wpforms-4281-field_0" class="wpforms-field-sublabel after ">First</label></div><div class="wpforms-field-row-block wpforms-one-half"><input type="text" id="wpforms-4281-field_0-last" class="wpforms-field-name-last wpforms-field-required" name="wpforms[fields][0][last]" required><label for="wpforms-4281-field_0-last" class="wpforms-field-sublabel after ">Last</label></div></div></div><div id="wpforms-4281-field_5-container" class="wpforms-field wpforms-field-pagebreak" data-field-id="5"><div class="wpforms-clear wpforms-pagebreak-left"><button class="wpforms-page-button wpforms-page-next" data-action="next" data-page="1" data-formid="4281" disabled>Next</button><div class="wpforms-lead-forms-progress">
381. <div role='progressbar'
382. class="wpforms-lead-forms-progress-bar"
383. style="width: 16.67%;"
384. aria-valuenow="1"
385. aria-valuemin="1"
386. aria-valuemax="6"
387. ></div>
388. </div>
389. </div></div></div><div class="wpforms-page wpforms-page-2  " data-page="2" style="display:none;"><div id="wpforms-4281-field_1-container" class="wpforms-field wpforms-field-email" data-field-id="1"><label class="wpforms-field-label" for="wpforms-4281-field_1">Email <span class="wpforms-required-label">*</span></label><input type="email" id="wpforms-4281-field_1" class="wpforms-field-large wpforms-field-required" name="wpforms[fields][1]" spellcheck="false" required></div><div id="wpforms-4281-field_8-container" class="wpforms-field wpforms-field-pagebreak" data-field-id="8"><div class="wpforms-clear wpforms-pagebreak-left"><button class="wpforms-page-button wpforms-page-next" data-action="next" data-page="2" data-formid="4281" disabled>Next</button><div class="wpforms-lead-forms-progress">
390. <div role='progressbar'
391. class="wpforms-lead-forms-progress-bar"
392. style="width: 16.67%;"
393. aria-valuenow="1"
394. aria-valuemin="1"
395. aria-valuemax="6"
396. ></div>
397. </div>
398. </div></div></div><div class="wpforms-page wpforms-page-3  " data-page="3" style="display:none;"><div id="wpforms-4281-field_2-container" class="wpforms-field wpforms-field-url" data-field-id="2"><label class="wpforms-field-label" for="wpforms-4281-field_2">Website / URL <span class="wpforms-required-label">*</span></label><input type="url" id="wpforms-4281-field_2" class="wpforms-field-large wpforms-field-required" name="wpforms[fields][2]" required></div><div id="wpforms-4281-field_9-container" class="wpforms-field wpforms-field-pagebreak" data-field-id="9"><div class="wpforms-clear wpforms-pagebreak-left"><button class="wpforms-page-button wpforms-page-next" data-action="next" data-page="3" data-formid="4281" disabled>Next</button><div class="wpforms-lead-forms-progress">
399. <div role='progressbar'
400. class="wpforms-lead-forms-progress-bar"
401. style="width: 16.67%;"
402. aria-valuenow="1"
403. aria-valuemin="1"
404. aria-valuemax="6"
405. ></div>
406. </div>
407. </div></div></div><div class="wpforms-page wpforms-page-4  " data-page="4" style="display:none;"><div id="wpforms-4281-field_4-container" class="wpforms-field wpforms-field-textarea" data-field-id="4"><label class="wpforms-field-label" for="wpforms-4281-field_4">Message</label><textarea id="wpforms-4281-field_4" class="wpforms-field-medium" name="wpforms[fields][4]" ></textarea></div><div id="wpforms-4281-field_10-container" class="wpforms-field wpforms-field-pagebreak" data-field-id="10"><div class="wpforms-clear wpforms-pagebreak-left"><button class="wpforms-page-button wpforms-page-next" data-action="next" data-page="4" data-formid="4281" disabled>Next</button><div class="wpforms-lead-forms-progress">
408. <div role='progressbar'
409. class="wpforms-lead-forms-progress-bar"
410. style="width: 16.67%;"
411. aria-valuenow="1"
412. aria-valuemin="1"
413. aria-valuemax="6"
414. ></div>
415. </div>
416. </div></div></div><div class="wpforms-page wpforms-page-5 last " data-page="5" style="display:none;"><div id="wpforms-4281-field_3-container" class="wpforms-field wpforms-field-mailchimp" data-field-id="3"><ul id="" class=""><li class="choice-0 depth-1"><input type="checkbox" id="wpforms-4281-field_3_0" name="wpforms[fields][3]" value="1"  ><label class="wpforms-field-label-inline" for="wpforms-4281-field_3_0">Sign-up to our newsletter?</label></li></ul></div><div id="wpforms-4281-field_7-container" class="wpforms-field wpforms-field-pagebreak" data-field-id="7"><div class="wpforms-clear wpforms-pagebreak-left"></div></div></div></div><!-- .wpforms-field-container --><div class="wpforms-submit-container" style="display:none;"><input type="hidden" name="wpforms[id]" value="4281"><input type="hidden" name="wpforms[author]" value="2"><button type="submit" name="wpforms[submit]" id="wpforms-submit-4281" class="wpforms-submit" data-alt-text="Sending..." data-submit-text="SUBMIT" aria-live="assertive" value="wpforms-submit">SUBMIT</button><img loading="lazy" decoding="async" src="https://firstfigconsulting.com/wp-content/plugins/wpforms/assets/images/submit-spin.svg" class="wpforms-submit-spinner" style="display: none;" width="26" height="26" alt="Loading"><div class="wpforms-lead-forms-progress">
417. <div role='progressbar'
418. class="wpforms-lead-forms-progress-bar"
419. style="width: 16.67%;"
420. aria-valuenow="1"
421. aria-valuemin="1"
422. aria-valuemax="6"
423. ></div>
424. </div>
425. </div></form></div>  <!-- .wpforms-container --><style id="wpforms-lead-forms-inline-styles">#wpforms-4281, #wpforms-locked-4281 {
426. --wpforms-lead-forms-accent-color: 105, 100, 100;
427. --wpforms-lead-forms-box-shadow: none;
428. --wpforms-lead-forms-border-radius: 0;
429. --wpforms-lead-forms-container-background: transparent;
430. --wpforms-lead-forms-container-background-color: #ffffff;
431. --wpforms-lead-forms-field-border-color: #696464;
432. --wpforms-lead-forms-primary-text-color: #696464;
433. --wpforms-lead-forms-secondary-text-color: 105, 100, 100;
434. }</style></div></div>
435.  
436.  
437.  
438. <p><strong>Disclosure</strong>:&nbsp;<em>Some of the links included in this blog post are affiliate links, meaning that at no additional cost to you, I will receive a commission if you click through and make a purchase.</em></p>
439. <p>The post <a href="https://firstfigconsulting.com/5-things-your-website-needs-to-succeed/">6 Things your Website Needs to Succeed</a> appeared first on <a href="https://firstfigconsulting.com">First Fig Marketing &amp; Consulting</a>.</p>
440. ]]></content:encoded>
444. <post-id xmlns="com-wordpress:feed-additions:1">4485</post-id> </item>
445. <item>
446. <title>How to Conduct a Competitive Analysis</title>
447. <link>https://firstfigconsulting.com/how-to-conduct-a-competitive-analysis/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=how-to-conduct-a-competitive-analysis</link>
449. <dc:creator><![CDATA[Kathleen Marrero]]></dc:creator>
450. <pubDate>Sun, 20 Nov 2022 18:41:44 +0000</pubDate>
451. <category><![CDATA[Digital Marketing]]></category>
452. <category><![CDATA[Digital Marketing Resources]]></category>
453. <category><![CDATA[competitive analysis]]></category>
454. <category><![CDATA[digital marketing]]></category>
455. <category><![CDATA[digital marketing strategy]]></category>
456. <guid isPermaLink="false">https://firstfigconsulting.com/?p=3815</guid>
457.  
458. <description><![CDATA[<p>One of the most essential elements to remember when conducting a competitive analysis is that this is an excellent opportunity to acquire insight into your industry that will save you time and money and provide a wealth of opportunities for your marketing strategy.  Your competition’s strengths and weaknesses may provide insight into your own business, [&#8230;]</p>
459. <p>The post <a href="https://firstfigconsulting.com/how-to-conduct-a-competitive-analysis/">How to Conduct a Competitive Analysis</a> appeared first on <a href="https://firstfigconsulting.com">First Fig Marketing &amp; Consulting</a>.</p>
460. ]]></description>
461. <content:encoded><![CDATA[
462. <p style="font-size:18px">One of the most essential elements to remember when conducting a competitive analysis is that this is an excellent opportunity to acquire insight into your industry that will save you time and money and provide a wealth of opportunities for your marketing strategy. </p>
463.  
464.  
465.  
466. <p></p>
467.  
468.  
469.  
470. <p style="font-size:18px">Your competition’s strengths and weaknesses may provide insight into your own business, and their market research may give you something to work off of for your business marketing plan and inspire a wealth of ideas to connect with your audience.</p>
471.  
472.  
473.  
474. <p></p>
475.  
476.  
477.  
478. <h1 class="wp-block-heading" id="h-identify-your-competitors"><strong>Identify your competitors.</strong></h1>
479.  
480.  
481.  
482. <p style="font-size:18px">The first step is to find your direct competitor in your similar industry space, companies selling similar products or services to the same audience. You then should expand to your indirect competitor, companies not selling similar products or services but are reaching the exact market or audience. </p>
483.  
484.  
485.  
486. <p></p>
487.  
488.  
489.  
490. <h2 class="wp-block-heading">How can you identify your competitors?</h2>
491.  
492.  
493.  
494. <p style="font-size:18px">Finding your direct and indirect competitors online is as simple as doing a keyword search. With direct competitors, you will need to search for similar products or services and dig into their websites. </p>
495.  
496.  
497.  
498. <p></p>
499.  
500.  
501.  
502. <p style="font-size:18px">Indirect competitors take a little more creativity. While you will also begin by doing a keyword search, it is not as simple as searching for a product or service. You will have to think about your ideal audience or buyer. This research will take on a broader aspect. For example, if you sell yoga classes, you might also search for gyms in your area. These gyms are your indirect competitors. </p>
503.  
504.  
505.  
506. <p></p>
507.  
508.  
509.  
510. <p style="font-size:18px">Both types of competition are equally as important and offer insights into marketing strategies and audience insights that your business can build off of to create a marketing opportunity that meets the audience where they are online and fulfills voids in the competitors’ market. </p>
511.  
512.  
513.  
514. <p></p>
515.  
516.  
517.  
518. <p style="font-size:18px">You want to make sure you have something to analyze. Create a list of up to 4 direct and 4 indirect competitors. Ensure they have a visible footprint online, a website, social media presence, blog or other written content, email signup, etc. Not every company is strong in every aspect online, so this list might narrow down quickly as you gain insight into the competition online.&nbsp;</p>
519.  
520.  
521.  
522. <p></p>
523.  
524.  
525.  
526. <h2 class="wp-block-heading" id="h-how-to-identify-your-market-position"><strong>How to identify your market position</strong>.</h2>
527.  
528.  
529.  
530. <p style="font-size:18px">To understand your market position, you must consider what benefit a customer would derive from choosing your company. Your business’s market position is not just about the product or service you sell; it should reflect what value you bring to customers. There is an incredible amount of noise online; you need to identify how your company can cut through all this and reach your customers.</p>
531.  
532.  
533.  
534. <p></p>
535.  
536.  
537.  
538. <p style="font-size:18px">There are many ways to define market position, but most marketers agree that it is how your target audience perceives what you offer. </p>
539.  
540.  
541.  
542. <p></p>
543.  
544.  
545.  
546. <blockquote class="wp-block-quote" style="font-size:18px;font-style:italic;font-weight:600">
547. <p>“You have the power to shape perception for your customer.”</p>
548. </blockquote>
549.  
550.  
551.  
552. <p></p>
553.  
554.  
555.  
556. <p style="font-size:18px">Brand perception can be based on factors such as brand image, price, reputation, and quality. For example, suppose a consumer buys luxury goods because they perceive them as superior in quality or design compared to other brands. In that case, the product has a strong market position in the minds of that consumer. The product or service is independent of the perception the audience has of this brand. Perception holds a lot of power in building brand loyalty. Any business can create a perception, but long-term perception and growth based on authentic mission-driven credentials will provide longevity. </p>
557.  
558.  
559.  
560. <p></p>
561.  
562.  
563.  
564. <h2 class="wp-block-heading" id="h-define-what-makes-you-different-from-your-competition"><strong>Define what makes you different from your competition.</strong></h2>
565.  
566.  
567.  
568. <p style="font-size:18px">A key aspect of a strong competitive analysis is understanding your own brand and where your strengths and weaknesses are in your industry space. From this vantage point, you can look deeper into your competition. </p>
569.  
570.  
571.  
572. <p></p>
573.  
574.  
575.  
576. <p style="font-size:18px">Although you might feel like you know everything there is to know about your business, from a surface perspective, it doesn&#8217;t hurt to dig deeper. You should start by asking yourself these questions:</p>
577.  
578.  
579.  
580. <p></p>
581.  
582.  
583.  
584. <ul class="has-medium-font-size">
585. <li>What does your company do better than others in the industry?</li>
586. </ul>
587.  
588.  
589.  
590. <p></p>
591.  
592.  
593.  
594. <ul class="has-medium-font-size">
595. <li>What does your company not do well compared with others in the industry?</li>
596. </ul>
597.  
598.  
599.  
600. <p></p>
601.  
602.  
603.  
604. <ul class="has-medium-font-size">
605. <li>What are some of the weaknesses you notice among your competitors?</li>
606. </ul>
607.  
608.  
609.  
610. <p></p>
611.  
612.  
613.  
614. <p style="font-size:18px">These questions arise from the emotional side that a business evokes in its audience. The emotional response provokes loyalty to a company and needs a deep look when it comes to analyzing your competition. You need to understand your <a href="https://firstfigconsulting.com/unique-selling-proposition/" target="_blank" rel="noreferrer noopener">unique selling proposition</a> to analyze the competition in a way that will be relevant to crafting a marketing strategy unique to your brand&#8217;s mission and vision. </p>
615.  
616.  
617.  
618. <p></p>
619.  
620.  
621.  
622. <h2 class="wp-block-heading" id="h-determine-where-your-competitors-are-succeeding-and-failing"><strong>Determine where your competitors are succeeding and failing.</strong></h2>
623.  
624.  
625.  
626. <p style="font-size:18px">We have some information about our competitors&#8217; mission and vision and, more importantly, their emotional position in the marketplace, and we have done some self-reflection with our own business. Now comes the time to dig deeper into the competition’s online footprint. </p>
627.  
628.  
629.  
630. <p></p>
631.  
632.  
633.  
634. <p style="font-size:18px">Depending on how extensive your analysis goes, at the surface, you should be looking into:</p>
635.  
636.  
637.  
638. <ul class="has-medium-font-size">
639. <li>Website: Is the website set up in a user-friendly way? Is it mobile-responsive? Does their website provide enough information about their services/products and benefits? Is their messaging clear and provides the benefits of their products or services?</li>
640. </ul>
641.  
642.  
643.  
644. <p></p>
645.  
646.  
647.  
648. <ul class="has-medium-font-size">
649. <li>Advertising: Do they have a paid ad campaign, or are their promotions organic (not paid) through social or email campaigns? What types of ad campaigns are they running? Do they appear targeted? Sometimes the best marketing methods are relatively simple, so note those.</li>
650. </ul>
651.  
652.  
653.  
654. <p></p>
655.  
656.  
657.  
658. <ul class="has-medium-font-size">
659. <li>Pricing: What type of pricing strategy are they using? Do their products/services reflect that strategy?&nbsp;</li>
660. </ul>
661.  
662.  
663.  
664. <p></p>
665.  
666.  
667.  
668. <ul class="has-medium-font-size">
669. <li>Customer Service: How have users responded to their customer service efforts? How often does a customer need to contact them before finally receiving help from a live person (if at all)? Where are they conducting their customer service follow-ups?</li>
670. </ul>
671.  
672.  
673.  
674. <p></p>
675.  
676.  
677.  
678. <ul class="has-medium-font-size">
679. <li>Product Development: How long has it been since their product received a major overhaul (or even an update)? Are there any features lacking that customers find valuable?&nbsp;</li>
680. </ul>
681.  
682.  
683.  
684. <p></p>
685.  
686.  
687.  
688. <ul class="has-medium-font-size">
689. <li>Social Media Presence: They should be active on social media platforms relevant to the nature of their business. Note how frequently they post new updates, review user feedback, respond accordingly, etc. It is not about followers; focus on consistency and engagement.</li>
690. </ul>
691.  
692.  
693.  
694. <p></p>
695.  
696.  
697.  
698. <ul class="has-medium-font-size">
699. <li>Online Content: What kind of written content do they have? Do they have a blog feature where people can go to get information? What types of content are they writing about? Is their content informative or promotional? Is their value-added?&nbsp;</li>
700. </ul>
701.  
702.  
703.  
704. <p></p>
705.  
706.  
707.  
708. <ul class="has-medium-font-size">
709. <li>Where are they getting recognized online? Are they featured in news articles, creating guest content, or being mentioned in articles? Outside links connecting to their website (backlinks) or even a name mentioned online build momentum for businesses. </li>
710. </ul>
711.  
712.  
713.  
714. <p></p>
715.  
716.  
717.  
718. <h2 class="wp-block-heading" id="h-gather-information-about-your-competitor-s-customers"><strong>Gather information about your competitor&#8217;s customers.</strong></h2>
719.  
720.  
721.  
722. <p class="has-medium-font-size">“Who is your competition’s target market? What are their demographics, lifestyles, preferences, and interests? What are their pain points, and what makes them happy?&#8221;</p>
723.  
724.  
725.  
726. <p></p>
727.  
728.  
729.  
730. <p class="has-medium-font-size">These are good questions to ask when conducting a competitive analysis. Without answers to these questions, you won&#8217;t get a clear picture of your competitor’s customers and how you can best serve them. When you know who they&#8217;re targeting and why they may prefer them over you, it&#8217;s easier for you to position yourself as the better choice for your shared audience. You can use the information from this step in creating marketing campaigns with more compelling messaging—or just lay out what makes you different from the other guys in the first place. </p>
731.  
732.  
733.  
734. <p></p>
735.  
736.  
737.  
738. <h2 class="wp-block-heading">There are several ways to research your competitor&#8217;s customer base:</h2>
739.  
740.  
741.  
742. <ul class="has-medium-font-size">
743. <li>Read interactions on social media. Social listening is a great opportunity to look into the interactions of your competitors online. It allows you to monitor your competition’s social media channels for customer feedback, mentions, and even discussions regarding specific keywords, topics, or competitors. But the most important is getting insight into prospective customers&#8217; wants, needs, and desires.</li>
744. </ul>
745.  
746.  
747.  
748. <p></p>
749.  
750.  
751.  
752. <ul class="has-medium-font-size">
753. <li>Read blog posts written by or about their customers.</li>
754. </ul>
755.  
756.  
757.  
758. <p></p>
759.  
760.  
761.  
762. <ul class="has-medium-font-size">
763. <li>Create a persona to understand the ideal customer. It is ideal to create a few different customer personas to utilize when crafting your messaging, focusing on addressing their wants and frustrations. </li>
764. </ul>
765.  
766.  
767.  
768. <p></p>
769.  
770.  
771.  
772. <h2 class="wp-block-heading" id="h-examine-your-competitor-s-products-and-services"><strong>Examine your competitor&#8217;s products and services.</strong></h2>
773.  
774.  
775.  
776. <p class="has-medium-font-size">Next, closely examine your competitors&#8217; products and services, focusing on what they offer, how they deliver, their messaging, pricing, etc. </p>
777.  
778.  
779.  
780. <p></p>
781.  
782.  
783.  
784. <p class="has-medium-font-size">To answer these questions, visit the competitors’ websites and analyze each page carefully. Look for critical differences in the products and services that each competitor offers, such as:</p>
785.  
786.  
787.  
788. <ul class="has-medium-font-size">
789. <li>Value propositions (how can the customer benefit from using this product or service?) Is the value clear?</li>
790. </ul>
791.  
792.  
793.  
794. <p></p>
795.  
796.  
797.  
798. <ul class="has-medium-font-size">
799. <li>Detailed descriptions of features and functionality. What is the tone of the descriptions?</li>
800. </ul>
801.  
802.  
803.  
804. <p></p>
805.  
806.  
807.  
808. <ul class="has-medium-font-size">
809. <li>Product benefits vs. features (benefits help address pain points; features describe how a product works).</li>
810. </ul>
811.  
812.  
813.  
814. <p></p>
815.  
816.  
817.  
818. <ul class="has-medium-font-size">
819. <li>Pricing models, including upfront costs, ongoing fees, support contract options, etc.</li>
820. </ul>
821.  
822.  
823.  
824. <p></p>
825.  
826.  
827.  
828. <ul class="has-medium-font-size">
829. <li>New entrants into the market often have a competitive advantage if they offer lower prices to capture market share. If this is an issue for you, examine your competitor&#8217;s pricing structure and determine what they may be sacrificing to sell at such low rates (for example, perhaps their customer service is relatively poor).</li>
830. </ul>
831.  
832.  
833.  
834. <p></p>
835.  
836.  
837.  
838. <p class="has-medium-font-size">You can also do a google search for products and services, which will open up a wealth of information. This research phase takes time but is an opportunity to think critically about what you are selling, how it is presented, and whether the messaging resonates with an audience. These insights can help create your unique selling proposition to set your business apart from the competition. </p>
839.  
840.  
841.  
842. <p></p>
843.  
844.  
845.  
846. <figure class="wp-block-image size-large"><a href="https://firstfigconsulting.com/digital-marketing-consulting/" target="_blank" rel="noreferrer noopener"><img loading="lazy" decoding="async" width="1025" height="577" src="https://firstfigconsulting.com/wp-content/uploads/2023/03/FirstFigConsulting-1025x577.png" alt="" class="wp-image-4646" srcset="https://firstfigconsulting.com/wp-content/uploads/2023/03/FirstFigConsulting-980x551.png 980w, https://firstfigconsulting.com/wp-content/uploads/2023/03/FirstFigConsulting-480x270.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1025px, 100vw" /></a></figure>
847.  
848.  
849.  
850. <h1 class="wp-block-heading" id="h-how-to-learn-more-about-your-competition"><strong>How to learn more about your competition</strong></h1>
851.  
852.  
853.  
854. <p class="has-medium-font-size">Your competition is thriving, and you want a piece of the action. But how do you know how to get in on it? To learn more about your competitors, conduct a thorough competitor analysis.</p>
855.  
856.  
857.  
858. <p></p>
859.  
860.  
861.  
862. <p class="has-medium-font-size">You should identify your competition, define your market position, and understand your audience and where they show up online. The competition’s strengths and weaknesses will provide a roadmap for your marketing strategy that you can adjust to represent your brand’s mission and voice. </p>
863.  
864.  
865.  
866. <p></p>
867.  
868.  
869.  
870. <p class="has-medium-font-size">The information gathered in your competitive analysis will allow you to show up where and how your audience wants online. This will help your company stand out among the online noise and provide your brand’s authentic, value-driven footprint. </p>
871.  
872.  
873.  
874. <p></p>
875.  
876.  
877.  
878. <p></p>
879.  
880.  
881.  
882. <h2 class="wp-block-heading">Sign up for our Newsletter, where we will deliver tools, tips, and strategies to connect with your audience and increase your online presence.</h2>
883.  
884.  
885.  
886. <div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="768" height="1024" src="https://firstfigconsulting.com/wp-content/uploads/2022/12/Untitled-design-27-768x1024.png" alt="" class="wp-image-4168 size-full"/></figure><div class="wp-block-media-text__content"><div class="wpforms-container wpforms-block wpforms-lead-forms-container" id="wpforms-4281"><form id="wpforms-form-4281" class="wpforms-validate wpforms-form wpforms-ajax-form" data-formid="4281" method="post" enctype="multipart/form-data" action="/feed/" data-token="9256273cb38b8379b5d7047823622b0d"><noscript class="wpforms-error-noscript">Please enable JavaScript in your browser to complete this form.</noscript><div class="wpforms-page-indicator progress" data-indicator="progress" data-indicator-color="#696464" data-scroll="1"><span class="wpforms-page-indicator-page-title" ></span><span class="wpforms-page-indicator-page-title-sep" style="display:none;"> - </span><span class="wpforms-page-indicator-steps">Step <span class="wpforms-page-indicator-steps-current">1</span> of 5</span><div class="wpforms-page-indicator-page-progress-wrap"><div class="wpforms-page-indicator-page-progress" style="width:20%;background-color:#696464"></div></div></div><div class="wpforms-field-container"><div class="wpforms-page wpforms-page-1 " data-page="1"><div id="wpforms-4281-field_6-container" class="wpforms-field wpforms-field-pagebreak" data-field-id="6"></div><div id="wpforms-4281-field_0-container" class="wpforms-field wpforms-field-name" data-field-id="0"><label class="wpforms-field-label" for="wpforms-4281-field_0">Name <span class="wpforms-required-label">*</span></label><div class="wpforms-field-row wpforms-field-large"><div class="wpforms-field-row-block wpforms-first wpforms-one-half"><input type="text" id="wpforms-4281-field_0" class="wpforms-field-name-first wpforms-field-required" name="wpforms[fields][0][first]" required><label for="wpforms-4281-field_0" class="wpforms-field-sublabel after ">First</label></div><div class="wpforms-field-row-block wpforms-one-half"><input type="text" id="wpforms-4281-field_0-last" class="wpforms-field-name-last wpforms-field-required" name="wpforms[fields][0][last]" required><label for="wpforms-4281-field_0-last" class="wpforms-field-sublabel after ">Last</label></div></div></div><div id="wpforms-4281-field_5-container" class="wpforms-field wpforms-field-pagebreak" data-field-id="5"><div class="wpforms-clear wpforms-pagebreak-left"><button class="wpforms-page-button wpforms-page-next" data-action="next" data-page="1" data-formid="4281" disabled>Next</button><div class="wpforms-lead-forms-progress">
887. <div role='progressbar'
888. class="wpforms-lead-forms-progress-bar"
889. style="width: 16.67%;"
890. aria-valuenow="1"
891. aria-valuemin="1"
892. aria-valuemax="6"
893. ></div>
894. </div>
895. </div></div></div><div class="wpforms-page wpforms-page-2  " data-page="2" style="display:none;"><div id="wpforms-4281-field_1-container" class="wpforms-field wpforms-field-email" data-field-id="1"><label class="wpforms-field-label" for="wpforms-4281-field_1">Email <span class="wpforms-required-label">*</span></label><input type="email" id="wpforms-4281-field_1" class="wpforms-field-large wpforms-field-required" name="wpforms[fields][1]" spellcheck="false" required></div><div id="wpforms-4281-field_8-container" class="wpforms-field wpforms-field-pagebreak" data-field-id="8"><div class="wpforms-clear wpforms-pagebreak-left"><button class="wpforms-page-button wpforms-page-next" data-action="next" data-page="2" data-formid="4281" disabled>Next</button><div class="wpforms-lead-forms-progress">
896. <div role='progressbar'
897. class="wpforms-lead-forms-progress-bar"
898. style="width: 16.67%;"
899. aria-valuenow="1"
900. aria-valuemin="1"
901. aria-valuemax="6"
902. ></div>
903. </div>
904. </div></div></div><div class="wpforms-page wpforms-page-3  " data-page="3" style="display:none;"><div id="wpforms-4281-field_2-container" class="wpforms-field wpforms-field-url" data-field-id="2"><label class="wpforms-field-label" for="wpforms-4281-field_2">Website / URL <span class="wpforms-required-label">*</span></label><input type="url" id="wpforms-4281-field_2" class="wpforms-field-large wpforms-field-required" name="wpforms[fields][2]" required></div><div id="wpforms-4281-field_9-container" class="wpforms-field wpforms-field-pagebreak" data-field-id="9"><div class="wpforms-clear wpforms-pagebreak-left"><button class="wpforms-page-button wpforms-page-next" data-action="next" data-page="3" data-formid="4281" disabled>Next</button><div class="wpforms-lead-forms-progress">
905. <div role='progressbar'
906. class="wpforms-lead-forms-progress-bar"
907. style="width: 16.67%;"
908. aria-valuenow="1"
909. aria-valuemin="1"
910. aria-valuemax="6"
911. ></div>
912. </div>
913. </div></div></div><div class="wpforms-page wpforms-page-4  " data-page="4" style="display:none;"><div id="wpforms-4281-field_4-container" class="wpforms-field wpforms-field-textarea" data-field-id="4"><label class="wpforms-field-label" for="wpforms-4281-field_4">Message</label><textarea id="wpforms-4281-field_4" class="wpforms-field-medium" name="wpforms[fields][4]" ></textarea></div><div id="wpforms-4281-field_10-container" class="wpforms-field wpforms-field-pagebreak" data-field-id="10"><div class="wpforms-clear wpforms-pagebreak-left"><button class="wpforms-page-button wpforms-page-next" data-action="next" data-page="4" data-formid="4281" disabled>Next</button><div class="wpforms-lead-forms-progress">
914. <div role='progressbar'
915. class="wpforms-lead-forms-progress-bar"
916. style="width: 16.67%;"
917. aria-valuenow="1"
918. aria-valuemin="1"
919. aria-valuemax="6"
920. ></div>
921. </div>
922. </div></div></div><div class="wpforms-page wpforms-page-5 last " data-page="5" style="display:none;"><div id="wpforms-4281-field_3-container" class="wpforms-field wpforms-field-mailchimp" data-field-id="3"><ul id="" class=""><li class="choice-0 depth-1"><input type="checkbox" id="wpforms-4281-field_3_0" name="wpforms[fields][3]" value="1"  ><label class="wpforms-field-label-inline" for="wpforms-4281-field_3_0">Sign-up to our newsletter?</label></li></ul></div><div id="wpforms-4281-field_7-container" class="wpforms-field wpforms-field-pagebreak" data-field-id="7"><div class="wpforms-clear wpforms-pagebreak-left"></div></div></div></div><!-- .wpforms-field-container --><div class="wpforms-submit-container" style="display:none;"><input type="hidden" name="wpforms[id]" value="4281"><input type="hidden" name="wpforms[author]" value="2"><button type="submit" name="wpforms[submit]" id="wpforms-submit-4281" class="wpforms-submit" data-alt-text="Sending..." data-submit-text="SUBMIT" aria-live="assertive" value="wpforms-submit">SUBMIT</button><img loading="lazy" decoding="async" src="https://firstfigconsulting.com/wp-content/plugins/wpforms/assets/images/submit-spin.svg" class="wpforms-submit-spinner" style="display: none;" width="26" height="26" alt="Loading"><div class="wpforms-lead-forms-progress">
923. <div role='progressbar'
924. class="wpforms-lead-forms-progress-bar"
925. style="width: 16.67%;"
926. aria-valuenow="1"
927. aria-valuemin="1"
928. aria-valuemax="6"
929. ></div>
930. </div>
931. </div></form></div>  <!-- .wpforms-container --><style id="wpforms-lead-forms-inline-styles">#wpforms-4281, #wpforms-locked-4281 {
932. --wpforms-lead-forms-accent-color: 105, 100, 100;
933. --wpforms-lead-forms-box-shadow: none;
934. --wpforms-lead-forms-border-radius: 0;
935. --wpforms-lead-forms-container-background: transparent;
936. --wpforms-lead-forms-container-background-color: #ffffff;
937. --wpforms-lead-forms-field-border-color: #696464;
938. --wpforms-lead-forms-primary-text-color: #696464;
939. --wpforms-lead-forms-secondary-text-color: 105, 100, 100;
940. }</style></div></div>
941. <p>The post <a href="https://firstfigconsulting.com/how-to-conduct-a-competitive-analysis/">How to Conduct a Competitive Analysis</a> appeared first on <a href="https://firstfigconsulting.com">First Fig Marketing &amp; Consulting</a>.</p>
942. ]]></content:encoded>
946. <post-id xmlns="com-wordpress:feed-additions:1">3815</post-id> </item>
947. <item>
948. <title>First Fig Marketing &#038; Consulting Among Top B2B Service Providers on UpCity!</title>
949. <link>https://firstfigconsulting.com/top-b2b-service-provider/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=top-b2b-service-provider</link>
951. <dc:creator><![CDATA[Kathleen Marrero]]></dc:creator>
952. <pubDate>Fri, 11 Feb 2022 23:36:34 +0000</pubDate>
953. <category><![CDATA[Digital Marketing Resources]]></category>
954. <guid isPermaLink="false">https://firstfigconsulting.com/?p=3807</guid>
955.  
956. <description><![CDATA[<p>First Fig Marketing &#38; Consulting is thrilled to officially announce that we are a part of the UpCity community of top B2B service providers! At First Fig Marketing &#38; Consulting, we provide full-service digital marketing services with a special knack for helping brands in the wellness industry excel. We go beyond vanity metrics to help [&#8230;]</p>
957. <p>The post <a href="https://firstfigconsulting.com/top-b2b-service-provider/">First Fig Marketing &#038; Consulting Among Top B2B Service Providers on UpCity!</a> appeared first on <a href="https://firstfigconsulting.com">First Fig Marketing &amp; Consulting</a>.</p>
958. ]]></description>
959. <content:encoded><![CDATA[
960. <p class="has-medium-font-size">First Fig Marketing &amp; Consulting is thrilled to officially announce that we are a part of the UpCity community of top B2B service providers!</p>
961.  
962.  
963.  
964. <p class="has-medium-font-size"><a href="https://upcity.com/profiles/first-fig-marketing-consulting-llc">At First Fig Marketing &amp; Consulting</a>, we provide full-service digital marketing services with a special knack for helping brands in the wellness industry excel. We go beyond vanity metrics to help you generate leads, increase your revenue, and connect with your audience. From eCommerce development to social media strategy, we’re your wellness partner.</p>
965.  
966.  
967.  
968. <figure class="wp-block-image"><img decoding="async" src="https://lh3.googleusercontent.com/XDuF3OCglMvkeH_cb1Gna2K31GRrrNhnriCIrts6jIlIIY67StkrOVlCBD0IjBcPeTPmVnYsjWZYSJ1SKCLzeRtDM3CTdmXK2KPz2_By4NzeFJPEtVlO5qz5mN7temklrhiMVmI3" alt=""/></figure>
969.  
970.  
971.  
972. <p class="has-medium-font-size"><a href="https://upcity.com/">UpCity</a> is a resource that helps connect businesses to service providers they can trust. With more than 70,000 listed providers—from marketing agencies to accounting firms to HR consultants to IT specialists, and many more—2 million businesses (and counting) have visited UpCity to research and identify the best partner for their needs.&nbsp;</p>
973.  
974.  
975.  
976. <p class="has-medium-font-size">UpCity’s proprietary algorithm utilizes a variety of digital signals to measure the credibility, trustworthiness, and recommendability of B2B service providers across the U.S. and Canada. These digital data points, like reviews (both on UpCity and other third-party review sites), presence in relevant search results, domain authority, website speed, and experience, help UpCity connect businesses with outstanding service providers like First Fig Marketing &amp; Consulting. </p>
977.  
978.  
979.  
980. <p class="has-medium-font-size"><a href="https://upcity.com/digital-marketing/east-orange">We are proud to be listed</a> in this vibrant and growing community and want to thank our clients for all of the love and support you have shown our business. </p>
981.  
982.  
983.  
984. <p></p>
985.  
986.  
987.  
988. <p></p>
989.  
990.  
991.  
992. <h3 class="wp-block-heading" id="h-sign-up-for-our-newsletter-where-we-will-deliver-tools-tips-and-strategies-to-connect-with-your-audience-and-increase-your-online-presence">Sign up for our Newsletter, where we will deliver tools, tips, and strategies to connect with your audience and increase your online presence.</h3>
993.  
994.  
995.  
996. <div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="768" height="1024" src="https://firstfigconsulting.com/wp-content/uploads/2022/12/Untitled-design-27-768x1024.png" alt="" class="wp-image-4168 size-full"/></figure><div class="wp-block-media-text__content"><div class="wpforms-container wpforms-block wpforms-lead-forms-container" id="wpforms-4281"><form id="wpforms-form-4281" class="wpforms-validate wpforms-form wpforms-ajax-form" data-formid="4281" method="post" enctype="multipart/form-data" action="/feed/" data-token="9256273cb38b8379b5d7047823622b0d"><noscript class="wpforms-error-noscript">Please enable JavaScript in your browser to complete this form.</noscript><div class="wpforms-page-indicator progress" data-indicator="progress" data-indicator-color="#696464" data-scroll="1"><span class="wpforms-page-indicator-page-title" ></span><span class="wpforms-page-indicator-page-title-sep" style="display:none;"> - </span><span class="wpforms-page-indicator-steps">Step <span class="wpforms-page-indicator-steps-current">1</span> of 5</span><div class="wpforms-page-indicator-page-progress-wrap"><div class="wpforms-page-indicator-page-progress" style="width:20%;background-color:#696464"></div></div></div><div class="wpforms-field-container"><div class="wpforms-page wpforms-page-1 " data-page="1"><div id="wpforms-4281-field_6-container" class="wpforms-field wpforms-field-pagebreak" data-field-id="6"></div><div id="wpforms-4281-field_0-container" class="wpforms-field wpforms-field-name" data-field-id="0"><label class="wpforms-field-label" for="wpforms-4281-field_0">Name <span class="wpforms-required-label">*</span></label><div class="wpforms-field-row wpforms-field-large"><div class="wpforms-field-row-block wpforms-first wpforms-one-half"><input type="text" id="wpforms-4281-field_0" class="wpforms-field-name-first wpforms-field-required" name="wpforms[fields][0][first]" required><label for="wpforms-4281-field_0" class="wpforms-field-sublabel after ">First</label></div><div class="wpforms-field-row-block wpforms-one-half"><input type="text" id="wpforms-4281-field_0-last" class="wpforms-field-name-last wpforms-field-required" name="wpforms[fields][0][last]" required><label for="wpforms-4281-field_0-last" class="wpforms-field-sublabel after ">Last</label></div></div></div><div id="wpforms-4281-field_5-container" class="wpforms-field wpforms-field-pagebreak" data-field-id="5"><div class="wpforms-clear wpforms-pagebreak-left"><button class="wpforms-page-button wpforms-page-next" data-action="next" data-page="1" data-formid="4281" disabled>Next</button><div class="wpforms-lead-forms-progress">
997. <div role='progressbar'
998. class="wpforms-lead-forms-progress-bar"
999. style="width: 16.67%;"
1000. aria-valuenow="1"
1001. aria-valuemin="1"
1002. aria-valuemax="6"
1003. ></div>
1004. </div>
1005. </div></div></div><div class="wpforms-page wpforms-page-2  " data-page="2" style="display:none;"><div id="wpforms-4281-field_1-container" class="wpforms-field wpforms-field-email" data-field-id="1"><label class="wpforms-field-label" for="wpforms-4281-field_1">Email <span class="wpforms-required-label">*</span></label><input type="email" id="wpforms-4281-field_1" class="wpforms-field-large wpforms-field-required" name="wpforms[fields][1]" spellcheck="false" required></div><div id="wpforms-4281-field_8-container" class="wpforms-field wpforms-field-pagebreak" data-field-id="8"><div class="wpforms-clear wpforms-pagebreak-left"><button class="wpforms-page-button wpforms-page-next" data-action="next" data-page="2" data-formid="4281" disabled>Next</button><div class="wpforms-lead-forms-progress">
1006. <div role='progressbar'
1007. class="wpforms-lead-forms-progress-bar"
1008. style="width: 16.67%;"
1009. aria-valuenow="1"
1010. aria-valuemin="1"
1011. aria-valuemax="6"
1012. ></div>
1013. </div>
1014. </div></div></div><div class="wpforms-page wpforms-page-3  " data-page="3" style="display:none;"><div id="wpforms-4281-field_2-container" class="wpforms-field wpforms-field-url" data-field-id="2"><label class="wpforms-field-label" for="wpforms-4281-field_2">Website / URL <span class="wpforms-required-label">*</span></label><input type="url" id="wpforms-4281-field_2" class="wpforms-field-large wpforms-field-required" name="wpforms[fields][2]" required></div><div id="wpforms-4281-field_9-container" class="wpforms-field wpforms-field-pagebreak" data-field-id="9"><div class="wpforms-clear wpforms-pagebreak-left"><button class="wpforms-page-button wpforms-page-next" data-action="next" data-page="3" data-formid="4281" disabled>Next</button><div class="wpforms-lead-forms-progress">
1015. <div role='progressbar'
1016. class="wpforms-lead-forms-progress-bar"
1017. style="width: 16.67%;"
1018. aria-valuenow="1"
1019. aria-valuemin="1"
1020. aria-valuemax="6"
1021. ></div>
1022. </div>
1023. </div></div></div><div class="wpforms-page wpforms-page-4  " data-page="4" style="display:none;"><div id="wpforms-4281-field_4-container" class="wpforms-field wpforms-field-textarea" data-field-id="4"><label class="wpforms-field-label" for="wpforms-4281-field_4">Message</label><textarea id="wpforms-4281-field_4" class="wpforms-field-medium" name="wpforms[fields][4]" ></textarea></div><div id="wpforms-4281-field_10-container" class="wpforms-field wpforms-field-pagebreak" data-field-id="10"><div class="wpforms-clear wpforms-pagebreak-left"><button class="wpforms-page-button wpforms-page-next" data-action="next" data-page="4" data-formid="4281" disabled>Next</button><div class="wpforms-lead-forms-progress">
1024. <div role='progressbar'
1025. class="wpforms-lead-forms-progress-bar"
1026. style="width: 16.67%;"
1027. aria-valuenow="1"
1028. aria-valuemin="1"
1029. aria-valuemax="6"
1030. ></div>
1031. </div>
1032. </div></div></div><div class="wpforms-page wpforms-page-5 last " data-page="5" style="display:none;"><div id="wpforms-4281-field_3-container" class="wpforms-field wpforms-field-mailchimp" data-field-id="3"><ul id="" class=""><li class="choice-0 depth-1"><input type="checkbox" id="wpforms-4281-field_3_0" name="wpforms[fields][3]" value="1"  ><label class="wpforms-field-label-inline" for="wpforms-4281-field_3_0">Sign-up to our newsletter?</label></li></ul></div><div id="wpforms-4281-field_7-container" class="wpforms-field wpforms-field-pagebreak" data-field-id="7"><div class="wpforms-clear wpforms-pagebreak-left"></div></div></div></div><!-- .wpforms-field-container --><div class="wpforms-submit-container" style="display:none;"><input type="hidden" name="wpforms[id]" value="4281"><input type="hidden" name="wpforms[author]" value="2"><button type="submit" name="wpforms[submit]" id="wpforms-submit-4281" class="wpforms-submit" data-alt-text="Sending..." data-submit-text="SUBMIT" aria-live="assertive" value="wpforms-submit">SUBMIT</button><img loading="lazy" decoding="async" src="https://firstfigconsulting.com/wp-content/plugins/wpforms/assets/images/submit-spin.svg" class="wpforms-submit-spinner" style="display: none;" width="26" height="26" alt="Loading"><div class="wpforms-lead-forms-progress">
1033. <div role='progressbar'
1034. class="wpforms-lead-forms-progress-bar"
1035. style="width: 16.67%;"
1036. aria-valuenow="1"
1037. aria-valuemin="1"
1038. aria-valuemax="6"
1039. ></div>
1040. </div>
1041. </div></form></div>  <!-- .wpforms-container --><style id="wpforms-lead-forms-inline-styles">#wpforms-4281, #wpforms-locked-4281 {
1042. --wpforms-lead-forms-accent-color: 105, 100, 100;
1043. --wpforms-lead-forms-box-shadow: none;
1044. --wpforms-lead-forms-border-radius: 0;
1045. --wpforms-lead-forms-container-background: transparent;
1046. --wpforms-lead-forms-container-background-color: #ffffff;
1047. --wpforms-lead-forms-field-border-color: #696464;
1048. --wpforms-lead-forms-primary-text-color: #696464;
1049. --wpforms-lead-forms-secondary-text-color: 105, 100, 100;
1050. }</style></div></div>
1051. <p>The post <a href="https://firstfigconsulting.com/top-b2b-service-provider/">First Fig Marketing &#038; Consulting Among Top B2B Service Providers on UpCity!</a> appeared first on <a href="https://firstfigconsulting.com">First Fig Marketing &amp; Consulting</a>.</p>
1052. ]]></content:encoded>
1056. <post-id xmlns="com-wordpress:feed-additions:1">3807</post-id> </item>
1057. <item>
1058. <title>9 Proven Techniques to Improve Your Website Traffic</title>
1059. <link>https://firstfigconsulting.com/improve-organic-traffic/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=improve-organic-traffic</link>
1061. <dc:creator><![CDATA[Kathleen Marrero]]></dc:creator>
1062. <pubDate>Wed, 12 May 2021 19:11:42 +0000</pubDate>
1063. <category><![CDATA[Digital Marketing]]></category>
1064. <category><![CDATA[Digital Marketing Resources]]></category>
1065. <category><![CDATA[digital marketing]]></category>
1066. <category><![CDATA[digital marketing strategy]]></category>
1067. <category><![CDATA[improve organic traffic]]></category>
1068. <category><![CDATA[Improve Organic Traffic with SEO]]></category>
1069. <category><![CDATA[SEO]]></category>
1070. <category><![CDATA[SEO Strategies]]></category>
1071. <guid isPermaLink="false">https://firstfigconsulting.com/?p=3695</guid>
1072.  
1073. <description><![CDATA[<p>Improving your online traffic to your website or other written content is essential to your online success. The tips to improve your online presence will help you cut through the clutter online and set your brand apart from the competition.&#160; Looking to drive more online organic traffic to your website? These proven strategies will bring [&#8230;]</p>
1074. <p>The post <a href="https://firstfigconsulting.com/improve-organic-traffic/">9 Proven Techniques to Improve Your Website Traffic</a> appeared first on <a href="https://firstfigconsulting.com">First Fig Marketing &amp; Consulting</a>.</p>
1075. ]]></description>
1076. <content:encoded><![CDATA[
1077. <p></p>
1078.  
1079.  
1080.  
1081. <p class="has-medium-font-size">Improving your online traffic to your website or other written content is essential to your online success. The tips to improve your online presence will help you cut through the clutter online and set your brand apart from the competition.&nbsp;</p>
1082.  
1083.  
1084.  
1085. <p></p>
1086.  
1087.  
1088.  
1089. <p class="has-medium-font-size">Looking to drive more online organic traffic to your website? These proven strategies will bring you more online organic visitors without needing pricey ad campaigns.&nbsp;</p>
1090.  
1091.  
1092.  
1093. <p></p>
1094.  
1095.  
1096.  
1097. <p class="has-medium-font-size">9 Proven Techniques to Improve Organic Website Traffic</p>
1098.  
1099.  
1100.  
1101. <p></p>
1102.  
1103.  
1104.  
1105. <h1 class="wp-block-heading" id="h-1-targets-keywords-intelligently">1. Targets Keywords Intelligently</h1>
1106.  
1107.  
1108.  
1109. <p></p>
1110.  
1111.  
1112.  
1113. <p class="has-medium-font-size">Keyword targeting is crucial to how you show up on search engines. Just picking random keywords will not bring you the best results and the right traffic to your site. Search engines consider the searcher’s intent, so thorough research is necessary when picking the right keywords to focus on your content strategy.&nbsp;</p>
1114.  
1115.  
1116.  
1117. <p></p>
1118.  
1119.  
1120.  
1121. <p class="has-medium-font-size">You can vastly improve your website’s organic traffic by targeting related keywords around one main topic. Great places to start generating ideas and gain insights into keyword volume are free tools like <a href="https://answerthepublic.com/" target="_blank" rel="noreferrer noopener">Answer the Public</a>, <a href="https://moz.com/explorer" target="_blank" rel="noreferrer noopener">Moz Explorer</a>, <a href="http://semrush.sjv.io/yRJa13" target="_blank" rel="noreferrer noopener">Semrush</a>, <a href="https://ads.google.com/home/tools/keyword-planner/" target="_blank" rel="noreferrer noopener">Google Ad Planner</a>.</p>
1122.  
1123.  
1124.  
1125. <p></p>
1126.  
1127.  
1128.  
1129. <p class="has-medium-font-size">Keep in mind that high-volume keywords might be difficult for you to rank for. Vary your keywords so you are not left to compete with other websites. You need to have a healthy mix of high-search and medium to low-search keywords to gain traction with SEO. </p>
1130.  
1131.  
1132.  
1133. <p></p>
1134.  
1135.  
1136.  
1137. <p class="has-medium-font-size">Your keywords strategy should contain short (1-2 word) and long-term (3-5 word) keywords to provide the best search results for your audience. Remember, the goal is for your content to be a valuable resource, not more online noise. </p>
1138.  
1139.  
1140.  
1141. <p></p>
1142.  
1143.  
1144.  
1145. <p class="has-medium-font-size">Be sure you go through comprehensive keyword research and that you’re picking keywords that are related to your topic. Just because something is popular or trending and seeing a lot of search volume doesn’t mean you should target it. If it’s irrelevant to your niche, it won’t give you the kind of traffic you want for your products or services.</p>
1146.  
1147.  
1148.  
1149. <p></p>
1150.  
1151.  
1152.  
1153. <h1 class="wp-block-heading" id="h-2-don-t-cannibalize-your-keywords">2. Don’t Cannibalize Your Keywords</h1>
1154.  
1155.  
1156.  
1157. <p></p>
1158.  
1159.  
1160.  
1161. <p class="has-medium-font-size">Keyword cannibalization happens when multiple pages on your site target the same keyword with the same intent. Competition in SEO is tough enough without competing with yourself. The focus must be on the keyword&#8217;s intention within a customer journey. </p>
1162.  
1163.  
1164.  
1165. <p></p>
1166.  
1167.  
1168.  
1169. <p class="has-medium-font-size">Both pages can work with the same keyword if the resource on the page provides different information that will provide value for an audience.&nbsp;</p>
1170.  
1171.  
1172.  
1173. <p></p>
1174.  
1175.  
1176.  
1177. <p class="has-medium-font-size">You can check for keyword cannibalization by searching for the targeted keyword on Google or by using a keyword research tool like the ones mentioned above.</p>
1178.  
1179.  
1180.  
1181. <p></p>
1182.  
1183.  
1184.  
1185. <p class="has-medium-font-size">If you find that you have two pages of content that are essentially targeting the same thing, figure out which one performs better and merge the content. If the intention of the keywords is different, the pages can work together.&nbsp;</p>
1186.  
1187.  
1188.  
1189. <p></p>
1190.  
1191.  
1192.  
1193. <h1 class="wp-block-heading" id="h-3-stay-focused-on-user-intent">3. Stay Focused on User Intent</h1>
1194.  
1195.  
1196.  
1197. <p></p>
1198.  
1199.  
1200.  
1201. <p class="has-medium-font-size">User intent is supremely important when choosing your keywords, and you need to keep it at the forefront of your organic campaigns. User intent is simply understanding what someone is looking for when searching online.</p>
1202.  
1203.  
1204.  
1205. <p></p>
1206.  
1207.  
1208.  
1209. <p class="has-medium-font-size">If your content doesn’t provide what the user wants, Google will move you down the ranks. The best and most efficient way to move up the ranks is to be a valuable resource to users at various stages of their journey. </p>
1210.  
1211.  
1212.  
1213. <p></p>
1214.  
1215.  
1216.  
1217. <p class="has-medium-font-size">By providing substantial and valuable content, your content will become a resource that will keep users on your page longer and build backlinks to your website, which shows search engines your page is a <a href="https://firstfigconsulting.com/content-marketing-guide/">credible authority</a> and should rank high. </p>
1218.  
1219.  
1220.  
1221. <p></p>
1222.  
1223.  
1224.  
1225. <h1 class="wp-block-heading" id="h-4-perform-intelligent-link-building">4. Perform Intelligent Link Building</h1>
1226.  
1227.  
1228.  
1229. <p></p>
1230.  
1231.  
1232.  
1233. <p class="has-medium-font-size">Link building can impact your organic traffic significantly and is a major factor in ranking on search engines. Links tell the search engine that you are a resource and that your intention is to provide value to the audience. Three types of links help generate rankings: internal, external, and backlinks. </p>
1234.  
1235.  
1236.  
1237. <p></p>
1238.  
1239.  
1240.  
1241. <p class="has-medium-font-size">Internal links connect to other resources within your website that pertain to what your content is about or might be valuable to the reader. Internal links keep your audience on your website by moving them through to relevant information that might benefit them.&nbsp;</p>
1242.  
1243.  
1244.  
1245. <p></p>
1246.  
1247.  
1248.  
1249. <p class="has-medium-font-size">External links connect to websites or other resources outside your website that will be of value to the reader. The important aspect of including external links is that your goal is to provide value, and if another resource has credible information, you want your audience to be able to locate it from your source. An important tip is to ensure that the external link always opens in a new tab so your website is still available if your audience wants to refer back to your website as a source. </p>
1250.  
1251.  
1252.  
1253. <p></p>
1254.  
1255.  
1256.  
1257. <p class="has-medium-font-size">The third link type is backlinks. These links come from an outside source to the content on your website. Backlinks essentially see your resources as credible sources and lead their readers to your web pages. It is important to remember that not every backlink is valuable. Only sites with a high domain authority (sites that search engines find credible) will be of value to your website. In contrast, backlinks from sites that search engines do not find credible will create red flags to search engines on the credibility of your website.&nbsp;</p>
1258.  
1259.  
1260.  
1261. <p></p>
1262.  
1263.  
1264.  
1265. <p class="has-medium-font-size">That said, you can’t simply drop some links on your pages and expect them to work wonders. You need to perform smart link building by adding descriptive text to your links. Most importantly, you must analyze your content to ensure your links are working and <a href="https://www.linkio.com/" target="_blank" rel="noreferrer noopener">monitor all backlinks</a> to your website to remove the toxic backlinks. </p>
1266.  
1267.  
1268.  
1269. <p></p>
1270.  
1271.  
1272.  
1273. <h1 class="wp-block-heading" id="h-5-improve-your-website-s-performance">5. Improve Your Website’s Performance</h1>
1274.  
1275.  
1276.  
1277. <p></p>
1278.  
1279.  
1280.  
1281. <p class="has-medium-font-size">Your website’s performance, or how fast it loads for your visitors, greatly impacts your rankings. Google weighs page performance heavily as they want to provide users with the best possible user experience on the sites they drive them to. Not only that but a slow-loading site—even if it’s found through Google—increases the bounce rate (time a visitor spends on your page) of your visitors. </p>
1282.  
1283.  
1284.  
1285. <p></p>
1286.  
1287.  
1288.  
1289. <p class="has-medium-font-size">The goal should always be a great user experience, including design, content, and performance.&nbsp;</p>
1290.  
1291.  
1292.  
1293. <p></p>
1294.  
1295.  
1296.  
1297. <p class="has-medium-font-size">You can up your performance by ensuring you have adequate web hosting. Be sure to go with a host that’s reliable and has a focus on server performance. You can also do things like removing or minimizing scripts and files that your website needs. Optimizing the images your website uses to increase the site&#8217;s performance is a great idea.</p>
1298.  
1299.  
1300.  
1301. <p></p>
1302.  
1303.  
1304.  
1305. <h2 class="wp-block-heading" id="h-6-don-t-forget-about-mobile-devices">6. Don’t Forget About Mobile Devices</h2>
1306.  
1307.  
1308.  
1309. <p></p>
1310.  
1311.  
1312.  
1313. <p class="has-medium-font-size">Mobile devices are fast becoming the primary way that people access the internet and are a major aspect of user experience. Over half of all page visits are from a smartphone or tablet. In other words, if your website isn’t responsive and works well on mobile devices, you’re giving a poor user experience to over half of your potential visitors.</p>
1314.  
1315.  
1316.  
1317. <p></p>
1318.  
1319.  
1320.  
1321. <p class="has-medium-font-size">If your website isn’t already responsive—meaning it adapts to the screen size of whatever device is accessing it—you need to make this a main focus of adjusting your website to be user-friendly. This is important to remember in your email marketing as well.</p>
1322.  
1323.  
1324.  
1325. <p></p>
1326.  
1327.  
1328.  
1329. <h1 class="wp-block-heading" id="h-7-content-is-king">7. Content is King</h1>
1330.  
1331.  
1332.  
1333. <p></p>
1334.  
1335.  
1336.  
1337. <p class="has-medium-font-size">The fact remains that there is no better way to improve your website’s authority and ranking while keeping users engaged than by creating great content!</p>
1338.  
1339.  
1340.  
1341. <p></p>
1342.  
1343.  
1344.  
1345. <p class="has-medium-font-size">Whether it’s a blog post, social media content, website content,  or regular videos depends on your business and what works with your resources, but it needs to be the main focus of your content marketing strategy. The point is to keep your site moving up in organic rankings. You should be producing regular, high-quality content. Otherwise, your competitors will drown you out with their own content.</p>
1346.  
1347.  
1348.  
1349. <p></p>
1350.  
1351.  
1352.  
1353. <p class="has-medium-font-size">New content is immensely important, but there’s an upside to your commitment to all that old content you produced that’s simply sitting on your website.</p>
1354.  
1355.  
1356.  
1357. <p></p>
1358.  
1359.  
1360.  
1361. <p class="has-medium-font-size">According to <a href="https://blog.hubspot.com/marketing/historical-blog-seo-conversion-optimization" target="_blank" rel="noreferrer noopener">HubSpot</a>, updating and republishing old content with new text and images increases organic traffic by up to 106 percent. In other words, if you have a lot of old content that hasn’t been touched in some time, you can potentially double your organic traffic by simply polishing it up and republishing it.</p>
1362.  
1363.  
1364.  
1365. <p></p>
1366.  
1367.  
1368.  
1369. <h1 class="wp-block-heading" id="h-8-off-page-promotion">8. Off-Page Promotion</h1>
1370.  
1371.  
1372.  
1373. <p></p>
1374.  
1375.  
1376.  
1377. <p class="has-medium-font-size">Once you have some content on your website, you need to focus on driving traffic to those pages. This is where social media comes into play. Use your social media channels to promote your content and drive engagement from your platforms to your website.&nbsp;</p>
1378.  
1379.  
1380.  
1381. <p></p>
1382.  
1383.  
1384.  
1385. <p class="has-medium-font-size">This is beneficial in two ways. One, it builds your following on social media, which helps build community and is another way for your business to connect with your audience. It is an avenue to put your expertise in front of your audience in a way that provides value and open communication. The second is that the more eyes you can get on your content, the more search engines see its value, thus increasing rankings.&nbsp;</p>
1386.  
1387.  
1388.  
1389. <p></p>
1390.  
1391.  
1392.  
1393. <h1 class="wp-block-heading" id="h-9-measure-seo-performance">9. Measure SEO Performance</h1>
1394.  
1395.  
1396.  
1397. <p></p>
1398.  
1399.  
1400.  
1401. <p class="has-medium-font-size">Two of the most critical elements of good SEO are reporting and analytics. Effective reporting can tell you what content appealed to your visitors, which part of your site had the most user experience issues, and which pages on your site were least—and most—visited. And that’s only the tip of the iceberg.</p>
1402.  
1403.  
1404.  
1405. <p></p>
1406.  
1407.  
1408.  
1409. <p class="has-medium-font-size">Of course, to retrieve and understand these metrics and reports, you need good tools at your disposal. There are many tools available to truly take your SEO to the next level, such as <a href="http://www.semrush.sjv.io/yRJa13" target="_blank" rel="noreferrer noopener">Semrush</a>, and tools to install on your website, like <a href="https://marketingplatform.google.com/about/analytics/" target="_blank" rel="noreferrer noopener">Google Analytics</a>, <a href="https://www.google.com/url?sa=t&amp;rct=j&amp;q=&amp;esrc=s&amp;source=web&amp;cd=&amp;cad=rja&amp;uact=8&amp;ved=2ahUKEwjwvoir5rH9AhXNjIkEHa2xCF4QFnoECBEQAQ&amp;url=https%3A%2F%2Fsearch.google.com%2Fsearch-console%2Fabout&amp;usg=AOvVaw3NO6Ya1jzGMcMjx0KsMLLo" target="_blank" rel="noreferrer noopener">Google Search Console</a>, and <a href="https://invite.hotjar.com/kzkz2rskqudq" target="_blank" rel="noreferrer noopener">Hotjar</a>, to name a few. </p>
1410.  
1411.  
1412.  
1413. <p></p>
1414.  
1415.  
1416.  
1417. <p class="has-medium-font-size">Properly using these tools will take you a long way in measuring your site’s performance and <a href="https://firstfigconsulting.com/seo-checklist-building-website-credibility/">website credibility</a>.</p>
1418.  
1419.  
1420.  
1421. <p></p>
1422.  
1423.  
1424.  
1425. <h1 class="wp-block-heading" id="h-keeping-up-with-seo">Keeping Up With SEO</h1>
1426.  
1427.  
1428.  
1429. <p></p>
1430.  
1431.  
1432.  
1433. <p class="has-medium-font-size">Search engine results pages (SERPS) are the main goal of any content you create. Search engines like Google are constantly improving their algorithms and how websites are ranked. And this is undoubtedly a good thing, but it creates an onus of responsibility on business owners and marketers to keep up with the rapid changes.</p>
1434.  
1435.  
1436.  
1437. <p></p>
1438.  
1439.  
1440.  
1441. <p class="has-medium-font-size">Measuring your SEO and website performance, improving your content creation and user experience, and ensuring your technical website performance is crucial to succeeding in the ever-changing landscape.&nbsp;</p>
1442.  
1443.  
1444.  
1445. <p></p>
1446.  
1447.  
1448.  
1449. <p class="has-medium-font-size">There’s a lot to take in, but if you try to understand the basic principles of <a href="https://firstfigconsulting.com/seo-that-works-6-proven-health-and-wellness-seo-strategies/">SEO </a>and apply some of the techniques found here, it’ll make a profound difference in your engagement, click-through rates, and rankings. </p>
1450.  
1451.  
1452.  
1453. <p></p>
1454.  
1455.  
1456.  
1457. <p class="has-medium-font-size">For more tips to improve your online traffic and other resources on SEO, visit our <a href="https://firstfigconsulting.com/seo-services/">SEO Marketing services</a>.</p>
1458.  
1459.  
1460.  
1461. <p></p>
1462.  
1463.  
1464.  
1465. <p></p>
1466.  
1467.  
1468.  
1469. <h3 class="wp-block-heading">Sign up for our Newsletter, where we will deliver tools, tips, and strategies to connect with your audience and increase your online presence.</h3>
1470.  
1471.  
1472.  
1473. <div class="wp-block-media-text alignwide is-stacked-on-mobile"><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="768" height="1024" src="https://firstfigconsulting.com/wp-content/uploads/2022/12/Untitled-design-27-768x1024.png" alt="" class="wp-image-4168 size-full"/></figure><div class="wp-block-media-text__content"><div class="wpforms-container wpforms-block wpforms-lead-forms-container" id="wpforms-4281"><form id="wpforms-form-4281" class="wpforms-validate wpforms-form wpforms-ajax-form" data-formid="4281" method="post" enctype="multipart/form-data" action="/feed/" data-token="9256273cb38b8379b5d7047823622b0d"><noscript class="wpforms-error-noscript">Please enable JavaScript in your browser to complete this form.</noscript><div class="wpforms-page-indicator progress" data-indicator="progress" data-indicator-color="#696464" data-scroll="1"><span class="wpforms-page-indicator-page-title" ></span><span class="wpforms-page-indicator-page-title-sep" style="display:none;"> - </span><span class="wpforms-page-indicator-steps">Step <span class="wpforms-page-indicator-steps-current">1</span> of 5</span><div class="wpforms-page-indicator-page-progress-wrap"><div class="wpforms-page-indicator-page-progress" style="width:20%;background-color:#696464"></div></div></div><div class="wpforms-field-container"><div class="wpforms-page wpforms-page-1 " data-page="1"><div id="wpforms-4281-field_6-container" class="wpforms-field wpforms-field-pagebreak" data-field-id="6"></div><div id="wpforms-4281-field_0-container" class="wpforms-field wpforms-field-name" data-field-id="0"><label class="wpforms-field-label" for="wpforms-4281-field_0">Name <span class="wpforms-required-label">*</span></label><div class="wpforms-field-row wpforms-field-large"><div class="wpforms-field-row-block wpforms-first wpforms-one-half"><input type="text" id="wpforms-4281-field_0" class="wpforms-field-name-first wpforms-field-required" name="wpforms[fields][0][first]" required><label for="wpforms-4281-field_0" class="wpforms-field-sublabel after ">First</label></div><div class="wpforms-field-row-block wpforms-one-half"><input type="text" id="wpforms-4281-field_0-last" class="wpforms-field-name-last wpforms-field-required" name="wpforms[fields][0][last]" required><label for="wpforms-4281-field_0-last" class="wpforms-field-sublabel after ">Last</label></div></div></div><div id="wpforms-4281-field_5-container" class="wpforms-field wpforms-field-pagebreak" data-field-id="5"><div class="wpforms-clear wpforms-pagebreak-left"><button class="wpforms-page-button wpforms-page-next" data-action="next" data-page="1" data-formid="4281" disabled>Next</button><div class="wpforms-lead-forms-progress">
1474. <div role='progressbar'
1475. class="wpforms-lead-forms-progress-bar"
1476. style="width: 16.67%;"
1477. aria-valuenow="1"
1478. aria-valuemin="1"
1479. aria-valuemax="6"
1480. ></div>
1481. </div>
1482. </div></div></div><div class="wpforms-page wpforms-page-2  " data-page="2" style="display:none;"><div id="wpforms-4281-field_1-container" class="wpforms-field wpforms-field-email" data-field-id="1"><label class="wpforms-field-label" for="wpforms-4281-field_1">Email <span class="wpforms-required-label">*</span></label><input type="email" id="wpforms-4281-field_1" class="wpforms-field-large wpforms-field-required" name="wpforms[fields][1]" spellcheck="false" required></div><div id="wpforms-4281-field_8-container" class="wpforms-field wpforms-field-pagebreak" data-field-id="8"><div class="wpforms-clear wpforms-pagebreak-left"><button class="wpforms-page-button wpforms-page-next" data-action="next" data-page="2" data-formid="4281" disabled>Next</button><div class="wpforms-lead-forms-progress">
1483. <div role='progressbar'
1484. class="wpforms-lead-forms-progress-bar"
1485. style="width: 16.67%;"
1486. aria-valuenow="1"
1487. aria-valuemin="1"
1488. aria-valuemax="6"
1489. ></div>
1490. </div>
1491. </div></div></div><div class="wpforms-page wpforms-page-3  " data-page="3" style="display:none;"><div id="wpforms-4281-field_2-container" class="wpforms-field wpforms-field-url" data-field-id="2"><label class="wpforms-field-label" for="wpforms-4281-field_2">Website / URL <span class="wpforms-required-label">*</span></label><input type="url" id="wpforms-4281-field_2" class="wpforms-field-large wpforms-field-required" name="wpforms[fields][2]" required></div><div id="wpforms-4281-field_9-container" class="wpforms-field wpforms-field-pagebreak" data-field-id="9"><div class="wpforms-clear wpforms-pagebreak-left"><button class="wpforms-page-button wpforms-page-next" data-action="next" data-page="3" data-formid="4281" disabled>Next</button><div class="wpforms-lead-forms-progress">
1492. <div role='progressbar'
1493. class="wpforms-lead-forms-progress-bar"
1494. style="width: 16.67%;"
1495. aria-valuenow="1"
1496. aria-valuemin="1"
1497. aria-valuemax="6"
1498. ></div>
1499. </div>
1500. </div></div></div><div class="wpforms-page wpforms-page-4  " data-page="4" style="display:none;"><div id="wpforms-4281-field_4-container" class="wpforms-field wpforms-field-textarea" data-field-id="4"><label class="wpforms-field-label" for="wpforms-4281-field_4">Message</label><textarea id="wpforms-4281-field_4" class="wpforms-field-medium" name="wpforms[fields][4]" ></textarea></div><div id="wpforms-4281-field_10-container" class="wpforms-field wpforms-field-pagebreak" data-field-id="10"><div class="wpforms-clear wpforms-pagebreak-left"><button class="wpforms-page-button wpforms-page-next" data-action="next" data-page="4" data-formid="4281" disabled>Next</button><div class="wpforms-lead-forms-progress">
1501. <div role='progressbar'
1502. class="wpforms-lead-forms-progress-bar"
1503. style="width: 16.67%;"
1504. aria-valuenow="1"
1505. aria-valuemin="1"
1506. aria-valuemax="6"
1507. ></div>
1508. </div>
1509. </div></div></div><div class="wpforms-page wpforms-page-5 last " data-page="5" style="display:none;"><div id="wpforms-4281-field_3-container" class="wpforms-field wpforms-field-mailchimp" data-field-id="3"><ul id="" class=""><li class="choice-0 depth-1"><input type="checkbox" id="wpforms-4281-field_3_0" name="wpforms[fields][3]" value="1"  ><label class="wpforms-field-label-inline" for="wpforms-4281-field_3_0">Sign-up to our newsletter?</label></li></ul></div><div id="wpforms-4281-field_7-container" class="wpforms-field wpforms-field-pagebreak" data-field-id="7"><div class="wpforms-clear wpforms-pagebreak-left"></div></div></div></div><!-- .wpforms-field-container --><div class="wpforms-submit-container" style="display:none;"><input type="hidden" name="wpforms[id]" value="4281"><input type="hidden" name="wpforms[author]" value="2"><button type="submit" name="wpforms[submit]" id="wpforms-submit-4281" class="wpforms-submit" data-alt-text="Sending..." data-submit-text="SUBMIT" aria-live="assertive" value="wpforms-submit">SUBMIT</button><img loading="lazy" decoding="async" src="https://firstfigconsulting.com/wp-content/plugins/wpforms/assets/images/submit-spin.svg" class="wpforms-submit-spinner" style="display: none;" width="26" height="26" alt="Loading"><div class="wpforms-lead-forms-progress">
1510. <div role='progressbar'
1511. class="wpforms-lead-forms-progress-bar"
1512. style="width: 16.67%;"
1513. aria-valuenow="1"
1514. aria-valuemin="1"
1515. aria-valuemax="6"
1516. ></div>
1517. </div>
1518. </div></form></div>  <!-- .wpforms-container --><style id="wpforms-lead-forms-inline-styles">#wpforms-4281, #wpforms-locked-4281 {
1519. --wpforms-lead-forms-accent-color: 105, 100, 100;
1520. --wpforms-lead-forms-box-shadow: none;
1521. --wpforms-lead-forms-border-radius: 0;
1522. --wpforms-lead-forms-container-background: transparent;
1523. --wpforms-lead-forms-container-background-color: #ffffff;
1524. --wpforms-lead-forms-field-border-color: #696464;
1525. --wpforms-lead-forms-primary-text-color: #696464;
1526. --wpforms-lead-forms-secondary-text-color: 105, 100, 100;
1527. }</style></div></div>
1528.  
1529.  
1530.  
1531. <p>First Fig Marketing &amp; Consulting was named one of the <a href="https://www.designrush.com/agency/search-engine-optimization" target="_blank" rel="noreferrer noopener">Best SEO Companies</a> by DesignRush. </p>
1532.  
1533.  
1534.  
1535. <p><strong>Disclosure</strong>:&nbsp;<em>Some of the links included in this blog post are affiliate links, meaning that at no additional cost to you, I will receive a commission if you click through and make a purchase.</em></p>
1536. <p>The post <a href="https://firstfigconsulting.com/improve-organic-traffic/">9 Proven Techniques to Improve Your Website Traffic</a> appeared first on <a href="https://firstfigconsulting.com">First Fig Marketing &amp; Consulting</a>.</p>
1537. ]]></content:encoded>
1541. <post-id xmlns="com-wordpress:feed-additions:1">3695</post-id> </item>
1542. <item>
1543. <title>How to Enhance Brand Reputation</title>
1544. <link>https://firstfigconsulting.com/how-to-enhance-company-brand-reputation/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=how-to-enhance-company-brand-reputation</link>
1546. <dc:creator><![CDATA[Kathleen Marrero]]></dc:creator>
1547. <pubDate>Wed, 23 Sep 2020 17:04:21 +0000</pubDate>
1548. <category><![CDATA[Digital Marketing]]></category>
1549. <category><![CDATA[Digital Marketing Resources]]></category>
1550. <category><![CDATA[brand management]]></category>
1551. <category><![CDATA[brand reputation]]></category>
1552. <category><![CDATA[digital marketing strategy]]></category>
1553. <guid isPermaLink="false">https://firstfigconsulting.com/?p=2901</guid>
1554.  
1555. <description><![CDATA[<p>When most people think of a brand, they think of a company’s symbol or logo, but branding is much more. At its core, your brand is what makes customers and clients remember you. It is the thing that distinguishes you from the competition. As a company owner, you likely have a brand for your business.&#160; [&#8230;]</p>
1556. <p>The post <a href="https://firstfigconsulting.com/how-to-enhance-company-brand-reputation/">How to Enhance Brand Reputation</a> appeared first on <a href="https://firstfigconsulting.com">First Fig Marketing &amp; Consulting</a>.</p>
1557. ]]></description>
1558. <content:encoded><![CDATA[
1559. <p></p>
1560.  
1561.  
1562.  
1563. <p class="has-medium-font-size">When most people think of a brand, they think of a company’s symbol or logo, but branding is much more. At its core, your brand is what makes customers and clients remember you. It is the thing that distinguishes you from the competition. As a company owner, you likely have a brand for your business.&nbsp;</p>
1564.  
1565.  
1566.  
1567. <p></p>
1568.  
1569.  
1570.  
1571. <p class="has-medium-font-size">Here are a few subtle ways to improve your brand reputation.&nbsp;</p>
1572.  
1573.  
1574.  
1575. <p></p>
1576.  
1577.  
1578.  
1579. <h1 class="wp-block-heading" id="h-how-to-enhance-the-brand-reputation-of-my-company">How to Enhance the Brand Reputation of my Company?</h1>
1580.  
1581.  
1582.  
1583. <p></p>
1584.  
1585.  
1586.  
1587. <p class="has-medium-font-size">Get ready to become comfortable with search engine optimization or SEO. When you <a href="https://firstfigconsulting.com/seo-checklist-building-website-credibility/">use SEO effectively</a>, you’ll increase the quality and traffic of your business’s website.&nbsp;</p>
1588.  
1589.  
1590.  
1591. <p></p>
1592.  
1593.  
1594.  
1595. <p class="has-medium-font-size">The best use of SEO makes websites or pages more visible to those who use search engines to look for products or services.&nbsp;</p>
1596.  
1597.  
1598.  
1599. <p></p>
1600.  
1601.  
1602.  
1603. <p class="has-medium-font-size">How does it work? Plan to implement several SEO strategies to get the most out of SEO. For instance, focus on the following:</p>
1604.  
1605.  
1606.  
1607. <p></p>
1608.  
1609.  
1610.  
1611. <ul class="has-medium-font-size">
1612. <li>Link building</li>
1613.  
1614.  
1615.  
1616. <li>Keyword phrase optimization</li>
1617.  
1618.  
1619.  
1620. <li>Focused Content</li>
1621. </ul>
1622.  
1623.  
1624.  
1625. <p></p>
1626.  
1627.  
1628.  
1629. <h2 class="wp-block-heading" id="h-link-building">Link Building</h2>
1630.  
1631.  
1632.  
1633. <p></p>
1634.  
1635.  
1636.  
1637. <p class="has-medium-font-size">Link building can be tough, but it’s a great way to build brand awareness and an online presence. One of the best ways to get successful links is to post high-quality content. You can do this by inviting guests to post with email outreach and from organic links that you haven’t solicited. Successful links will help your website’s search performance, improve your website domain authority, and increase your brand recognition.&nbsp;</p>
1638.  
1639.  
1640.  
1641. <p></p>
1642.  
1643.  
1644.  
1645. <p class="has-medium-font-size">You must also include internal links. These links within your content lead to other content on your website. Internal links are equally vital because they can keep the audience on your website, an essential content marketing strategy. It also establishes your credibility in providing a full array of information for someone seeking information, improving customer experience.</p>
1646.  
1647.  
1648.  
1649. <p></p>
1650.  
1651.  
1652.  
1653. <h2 class="wp-block-heading" id="h-keyword-phrase-optimization">Keyword Phrase Optimization</h2>
1654.  
1655.  
1656.  
1657. <p></p>
1658.  
1659.  
1660.  
1661. <p class="has-medium-font-size">One of the keys to a successful brand reputation is optimal keyword phrasing. This will help you gain organic visibility on major search engines like Google and Bing. Make sure that your keyword phrasing is focused on the user&#8217;s intention. You’ll also want to ensure that your content includes product images, customer reviews, and any other information to help your business stand out from the competition.&nbsp;</p>
1662.  
1663.  
1664.  
1665. <p></p>
1666.  
1667.  
1668.  
1669. <h2 class="wp-block-heading" id="h-the-right-content">The Right Content</h2>
1670.  
1671.  
1672.  
1673. <p class="has-medium-font-size">For more leads and to acquire additional data, be sure to share optimized content. Feature material that is new and high-quality. Also, ensure that your content includes information that will attract your target audience. For instance, pretend that you’re searching for wellness centers. It’s likely that you’ll start searching for them by typing in “ What are the best wellness centers?” or “What types of wellness centers are around?” So, a wellness center brand would want to capture your attention with a list of types of services or information on what to look for in a wellness teacher. This kind of content subtly creates brand trust and credibility.&nbsp;</p>
1674.  
1675.  
1676.  
1677. <p></p>
1678.  
1679.  
1680.  
1681. <h2 class="wp-block-heading" id="h-focus-on-infographics">Focus on Infographics</h2>
1682.  
1683.  
1684.  
1685. <p></p>
1686.  
1687.  
1688.  
1689. <p class="has-medium-font-size">One of the best practices for subtle brand awareness is to <a href="https://firstfigconsulting.com/envisioning-your-marketing-strategy/">focus on your company’s infographics</a>. They are a vibrant way to show your audience the details of your company’s marketing statistics and data.. Infographics are often shared, making them a great tool for companies building their brand online.</p>
1690.  
1691.  
1692.  
1693. <p></p>
1694.  
1695.  
1696.  
1697. <p class="has-medium-font-size">According to Forbes, 90% of the information the human brain receives is visual. In addition, when people learn visually, it improves how well they learn and retain the information by as much as 400%. Why is this? Today, people tend to have shorter attention spans because of constant technology use. Also, humans take in information much faster when graphics accompany it. Images trigger an emotional response, making the information more likely to stick. Always include your logo or website information on any infographics you create so that if they are shared, your information is shared along with it.&nbsp;</p>
1698.  
1699.  
1700.  
1701. <p></p>
1702.  
1703.  
1704.  
1705. <h2 class="wp-block-heading" id="h-establish-partnerships">Establish Partnerships</h2>
1706.  
1707.  
1708.  
1709. <p></p>
1710.  
1711.  
1712.  
1713. <p class="has-medium-font-size">Brand reputation management includes establishing partnerships. This is an especially good move if your company is more dependent on local customers because you can seek partnerships with other local businesses. Combine resources to host festivals or seminars. Another way to establish partnerships for brand awareness is to donate to local charities or become a sponsor for your favorite local sports team. This will ensure that your brand is displayed prominently at numerous local events and celebrations, drawing attention to your brand for potential customers.&nbsp;</p>
1714.  
1715.  
1716.  
1717. <p></p>
1718.  
1719.  
1720.  
1721. <h2 class="wp-block-heading" id="h-post-consistently-on-social-media">Post Consistently on Social Media</h2>
1722.  
1723.  
1724.  
1725. <p class="has-medium-font-size">People spend a lot of time these days on social media. Take advantage of this by connecting with your community online. Interaction with your followers will build your engagement and, consequently, your overall reach. The goal is not to self-promote but to be social and engaging. This includes following, commenting, and sharing other people’s content that might be of value to your audience. It is a reciprocal relationship that builds a loyal, supportive community online.&nbsp;</p>
1726.  
1727.  
1728.  
1729. <p></p>
1730.  
1731.  
1732.  
1733. <h2 class="wp-block-heading" id="h-give-your-brand-a-memorable-personality">Give Your Brand a Memorable Personality</h2>
1734.  
1735.  
1736.  
1737. <p></p>
1738.  
1739.  
1740.  
1741. <p class="has-medium-font-size">A subtle way to increase brand awareness is to make yours unforgettable. If your industry or field can take a bit of humor or uniqueness, then going with something outrageous or clever will surely make people remember you. For instance, you may have seen Geico’s new commercial featuring a couple talking about loving their new home except for the rat problem, which happens to be the music band Ratt. Geico is selling its home and car insurance bundling option in the ad but uses tongue-in-cheek humor to engage with a new audience. Obviously, this will not work with any brand, and most don&#8217;t have the resources to focus on a well-crafted advertising campaign like Geico, but&nbsp; Consider a way to give your brand a kind of memorable personality in a way that is authentic to your brand.</p>
1742.  
1743.  
1744.  
1745. <p></p>
1746.  
1747.  
1748.  
1749. <h2 class="wp-block-heading" id="h-become-a-bigger-presence-on-linkedin">Become a Bigger Presence on LinkedIn</h2>
1750.  
1751.  
1752.  
1753. <p></p>
1754.  
1755.  
1756.  
1757. <p class="has-medium-font-size">To draw attention to your company, consider publishing something on LinkedIn. This will help your company name gain more traction on the internet. LinkedIn allows people to post on the site using its publishing tool. If an article you post gains enough notice, LinkedIn could add it to its home stream where many users will see it. An additional benefit to this is that posts connected to your LinkedIn account will let you establish yourself as a thought leader. Setting up a company blog and posting its content on LinkedIn is also a good idea. Be sure to share what you post with your followers and promote your content after you publish it.</p>
1758.  
1759.  
1760.  
1761. <p></p>
1762.  
1763.  
1764.  
1765. <h2 class="wp-block-heading" id="h-reviews">Reviews</h2>
1766.  
1767.  
1768.  
1769. <p></p>
1770.  
1771.  
1772.  
1773. <p class="has-medium-font-size">People trust online reviews, so utilize your happy customers to build your online reputation. Google My Business, as does Facebook, allows for reviews, so use these free review sites to showcase your products, services, and customer service. There are many other review sites focused on specific niches out there. Do your research with a competitive analysis and see where your competition is listed online and where they are showcasing their reviews, and add this to your marketing strategy.&nbsp;</p>
1774.  
1775.  
1776.  
1777. <p></p>
1778.  
1779.  
1780.  
1781. <h2 class="wp-block-heading" id="h-drawing-more-attention-to-your-brand">Drawing More Attention to Your Brand</h2>
1782.  
1783.  
1784.  
1785. <p></p>
1786.  
1787.  
1788.  
1789. <p class="has-medium-font-size">Subtle ways to draw more attention to your brand include investing more time and money in SEO, using infographics, establishing partnerships, gathering reviews, and building relationships on social media. Your company’s brand is how customers recognize your business and your products or services. People trust brands that they know and have a unique place in the market, so be sure to nurture them.</p>
1790.  
1791.  
1792.  
1793. <p></p>
1794.  
1795.  
1796.  
1797. <p class="has-medium-font-size">If you want to kickstart a new era of your brand’s reputation, contact us today for a free consultation. We would love to hear from you!</p>
1798.  
1799.  
1800. <div class="wpforms-container wpforms-block wpforms-lead-forms-container" id="wpforms-4266"><form id="wpforms-form-4266" class="wpforms-validate wpforms-form wpforms-ajax-form" data-formid="4266" method="post" enctype="multipart/form-data" action="/feed/" data-token="8f98e951ae2e9d5183bb54e7931435be"><div class="wpforms-head-container"><div class="wpforms-title">Call Back Request</div></div><noscript class="wpforms-error-noscript">Please enable JavaScript in your browser to complete this form.</noscript><div class="wpforms-page-indicator progress" data-indicator="progress" data-indicator-color="#0c0d0d" data-scroll="1"><span class="wpforms-page-indicator-page-title" ></span><span class="wpforms-page-indicator-page-title-sep" style="display:none;"> - </span><span class="wpforms-page-indicator-steps">Step <span class="wpforms-page-indicator-steps-current">1</span> of 5</span><div class="wpforms-page-indicator-page-progress-wrap"><div class="wpforms-page-indicator-page-progress" style="width:20%;background-color:#0c0d0d"></div></div></div><div class="wpforms-field-container"><div class="wpforms-page wpforms-page-1 " data-page="1"><div id="wpforms-4266-field_6-container" class="wpforms-field wpforms-field-pagebreak" data-field-id="6"></div><div id="wpforms-4266-field_0-container" class="wpforms-field wpforms-field-name" data-field-id="0"><label class="wpforms-field-label" for="wpforms-4266-field_0">Name <span class="wpforms-required-label">*</span></label><div class="wpforms-field-row wpforms-field-large"><div class="wpforms-field-row-block wpforms-first wpforms-one-half"><input type="text" id="wpforms-4266-field_0" class="wpforms-field-name-first wpforms-field-required" name="wpforms[fields][0][first]" required><label for="wpforms-4266-field_0" class="wpforms-field-sublabel after ">First</label></div><div class="wpforms-field-row-block wpforms-one-half"><input type="text" id="wpforms-4266-field_0-last" class="wpforms-field-name-last wpforms-field-required" name="wpforms[fields][0][last]" required><label for="wpforms-4266-field_0-last" class="wpforms-field-sublabel after ">Last</label></div></div></div><div id="wpforms-4266-field_5-container" class="wpforms-field wpforms-field-pagebreak" data-field-id="5"><div class="wpforms-clear wpforms-pagebreak-left"><button class="wpforms-page-button wpforms-page-next" data-action="next" data-page="1" data-formid="4266" disabled>Next</button><div class="wpforms-lead-forms-progress">
1801. <div role='progressbar'
1802. class="wpforms-lead-forms-progress-bar"
1803. style="width: 16.67%;"
1804. aria-valuenow="1"
1805. aria-valuemin="1"
1806. aria-valuemax="6"
1807. ></div>
1808. </div>
1809. </div></div></div><div class="wpforms-page wpforms-page-2  " data-page="2" style="display:none;"><div id="wpforms-4266-field_1-container" class="wpforms-field wpforms-field-email" data-field-id="1"><label class="wpforms-field-label" for="wpforms-4266-field_1">Email <span class="wpforms-required-label">*</span></label><input type="email" id="wpforms-4266-field_1" class="wpforms-field-large wpforms-field-required" name="wpforms[fields][1]" spellcheck="false" required></div><div id="wpforms-4266-field_8-container" class="wpforms-field wpforms-field-pagebreak" data-field-id="8"><div class="wpforms-clear wpforms-pagebreak-left"><button class="wpforms-page-button wpforms-page-next" data-action="next" data-page="2" data-formid="4266" disabled>Next</button><div class="wpforms-lead-forms-progress">
1810. <div role='progressbar'
1811. class="wpforms-lead-forms-progress-bar"
1812. style="width: 16.67%;"
1813. aria-valuenow="1"
1814. aria-valuemin="1"
1815. aria-valuemax="6"
1816. ></div>
1817. </div>
1818. </div></div></div><div class="wpforms-page wpforms-page-3  " data-page="3" style="display:none;"><div id="wpforms-4266-field_4-container" class="wpforms-field wpforms-field-url" data-field-id="4"><label class="wpforms-field-label" for="wpforms-4266-field_4">Website / URL <span class="wpforms-required-label">*</span></label><input type="url" id="wpforms-4266-field_4" class="wpforms-field-large wpforms-field-required" name="wpforms[fields][4]" required></div><div id="wpforms-4266-field_9-container" class="wpforms-field wpforms-field-pagebreak" data-field-id="9"><div class="wpforms-clear wpforms-pagebreak-left"><button class="wpforms-page-button wpforms-page-next" data-action="next" data-page="3" data-formid="4266" disabled>Next</button><div class="wpforms-lead-forms-progress">
1819. <div role='progressbar'
1820. class="wpforms-lead-forms-progress-bar"
1821. style="width: 16.67%;"
1822. aria-valuenow="1"
1823. aria-valuemin="1"
1824. aria-valuemax="6"
1825. ></div>
1826. </div>
1827. </div></div></div><div class="wpforms-page wpforms-page-4  " data-page="4" style="display:none;"><div id="wpforms-4266-field_3-container" class="wpforms-field wpforms-field-phone" data-field-id="3"><label class="wpforms-field-label" for="wpforms-4266-field_3">Phone <span class="wpforms-required-label">*</span></label><input type="tel" id="wpforms-4266-field_3" class="wpforms-field-large wpforms-field-required wpforms-smart-phone-field" data-rule-smart-phone-field="true" name="wpforms[fields][3]" required></div><div id="wpforms-4266-field_10-container" class="wpforms-field wpforms-field-pagebreak" data-field-id="10"><div class="wpforms-clear wpforms-pagebreak-left"><button class="wpforms-page-button wpforms-page-next" data-action="next" data-page="4" data-formid="4266" disabled>Next</button><div class="wpforms-lead-forms-progress">
1828. <div role='progressbar'
1829. class="wpforms-lead-forms-progress-bar"
1830. style="width: 16.67%;"
1831. aria-valuenow="1"
1832. aria-valuemin="1"
1833. aria-valuemax="6"
1834. ></div>
1835. </div>
1836. </div></div></div><div class="wpforms-page wpforms-page-5 last " data-page="5" style="display:none;"><div id="wpforms-4266-field_2-container" class="wpforms-field wpforms-field-textarea" data-field-id="2"><label class="wpforms-field-label" for="wpforms-4266-field_2">Comment or Message <span class="wpforms-required-label">*</span></label><textarea id="wpforms-4266-field_2" class="wpforms-field-medium wpforms-field-required" name="wpforms[fields][2]" required></textarea></div><div id="wpforms-4266-field_7-container" class="wpforms-field wpforms-field-pagebreak" data-field-id="7"><div class="wpforms-clear wpforms-pagebreak-left"></div></div></div></div><!-- .wpforms-field-container --><div class="wpforms-submit-container" style="display:none;"><input type="hidden" name="wpforms[id]" value="4266"><input type="hidden" name="wpforms[author]" value="2"><button type="submit" name="wpforms[submit]" id="wpforms-submit-4266" class="wpforms-submit" data-alt-text="Sending..." data-submit-text="Submit" aria-live="assertive" value="wpforms-submit">Submit</button><img loading="lazy" decoding="async" src="https://firstfigconsulting.com/wp-content/plugins/wpforms/assets/images/submit-spin.svg" class="wpforms-submit-spinner" style="display: none;" width="26" height="26" alt="Loading"><div class="wpforms-lead-forms-progress">
1837. <div role='progressbar'
1838. class="wpforms-lead-forms-progress-bar"
1839. style="width: 16.67%;"
1840. aria-valuenow="1"
1841. aria-valuemin="1"
1842. aria-valuemax="6"
1843. ></div>
1844. </div>
1845. </div></form></div>  <!-- .wpforms-container --><style id="wpforms-lead-forms-inline-styles">#wpforms-4266, #wpforms-locked-4266 {
1846. --wpforms-lead-forms-accent-color: 12, 13, 13;
1847. --wpforms-lead-forms-box-shadow: none;
1848. --wpforms-lead-forms-border-radius: 0;
1849. --wpforms-lead-forms-container-background: transparent;
1850. --wpforms-lead-forms-container-background-color: #ffffff;
1851. --wpforms-lead-forms-field-border-color: #0d0c0c;
1852. --wpforms-lead-forms-primary-text-color: #0f0e0e;
1853. --wpforms-lead-forms-secondary-text-color: 10, 9, 9;
1854. }</style>
1855.  
1856.  
1857. <p><a href="https://www.designrush.com/agency/creative-agencies" target="_blank" rel="noreferrer noopener">Creative Agency</a></p>
1858. <p>The post <a href="https://firstfigconsulting.com/how-to-enhance-company-brand-reputation/">How to Enhance Brand Reputation</a> appeared first on <a href="https://firstfigconsulting.com">First Fig Marketing &amp; Consulting</a>.</p>
1859. ]]></content:encoded>
1863. <post-id xmlns="com-wordpress:feed-additions:1">2901</post-id> </item>
1864. <item>
1865. <title>Can You Unplug From the Digital World?</title>
1866. <link>https://firstfigconsulting.com/unplug-from-the-digital-world/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=unplug-from-the-digital-world</link>
1868. <dc:creator><![CDATA[Kathleen Marrero]]></dc:creator>
1869. <pubDate>Tue, 04 Aug 2020 19:20:43 +0000</pubDate>
1870. <category><![CDATA[Digital Marketing]]></category>
1871. <category><![CDATA[Digital Marketing Resources]]></category>
1872. <category><![CDATA[Wellness Digital Marketing]]></category>
1873. <category><![CDATA[Wellness Marketing]]></category>
1874. <category><![CDATA[digital marketing strategy]]></category>
1875. <category><![CDATA[wellness business]]></category>
1876. <category><![CDATA[wellness marketing]]></category>
1877. <guid isPermaLink="false">https://firstfigconsulting.com/?p=2858</guid>
1878.  
1879. <description><![CDATA[<p>Does it feel like you’ve been working every waking second since the lockdown started? Many entrepreneurs like you felt overworked and burned out even before the pandemic began.&#160;57% of small business owners&#160;reported working 50-60 hours, often including nights and weekends. If you run a health and wellness business, you can’t help your clients if your [&#8230;]</p>
1880. <p>The post <a href="https://firstfigconsulting.com/unplug-from-the-digital-world/">Can You Unplug From the Digital World?</a> appeared first on <a href="https://firstfigconsulting.com">First Fig Marketing &amp; Consulting</a>.</p>
1881. ]]></description>
1882. <content:encoded><![CDATA[
1883. <p class="has-medium-font-size">Does it feel like you’ve been working every waking second since the lockdown started?</p>
1884.  
1885.  
1886.  
1887. <p></p>
1888.  
1889.  
1890.  
1891. <p class="has-medium-font-size">Many entrepreneurs like you felt overworked and burned out even before the pandemic began.&nbsp;<a href="https://www.inc.com/news/articles/200604/overworked.html" target="_blank" rel="noreferrer noopener">57% of small business owners</a>&nbsp;reported working 50-60 hours, often including nights and weekends.</p>
1892.  
1893.  
1894.  
1895. <p></p>
1896.  
1897.  
1898.  
1899. <p class="has-medium-font-size">If you run a health and wellness business, you can’t help your clients if your own fuel tank is empty. You likely feel the urge to unplug from technology and recharge your batteries, but how can you do that and continue to run your business?</p>
1900.  
1901.  
1902.  
1903. <p></p>
1904.  
1905.  
1906.  
1907. <p class="has-medium-font-size">You may not be able to disappear into the woods for a month, but there are small steps you can take to reduce the time you spend in the digital world.</p>
1908.  
1909.  
1910.  
1911. <p class="has-medium-font-size">&nbsp;</p>
1912.  
1913.  
1914.  
1915. <p class="has-medium-font-size">Read on for 4 ideas you can use today.</p>
1916.  
1917.  
1918.  
1919. <p></p>
1920.  
1921.  
1922.  
1923. <p></p>
1924.  
1925.  
1926.  
1927. <h2 class="wp-block-heading" id="h-1-automate-schedule-what-you-can">1. Automate &amp; Schedule What You Can</h2>
1928.  
1929.  
1930.  
1931. <p></p>
1932.  
1933.  
1934.  
1935. <p class="has-medium-font-size">You can use an array of tools to automate different features of your business. From social media to email campaigns, automation tools can help you streamline your schedule.</p>
1936.  
1937.  
1938.  
1939. <p></p>
1940.  
1941.  
1942.  
1943. <p class="has-medium-font-size">Set up an automatic response to go out when someone contacts you via email or messenger. Inform them that you’ve received their inquiry and will be in touch during regular business hours.</p>
1944.  
1945.  
1946.  
1947. <p></p>
1948.  
1949.  
1950.  
1951. <p class="has-medium-font-size">Set up some social media posts that can be automated when your audience is most active online.&nbsp;</p>
1952.  
1953.  
1954.  
1955. <p></p>
1956.  
1957.  
1958.  
1959. <p class="has-medium-font-size">Rather than promoting your website daily, why not write your&nbsp;<a href="https://firstfigconsulting.com/wellness-blog/" target="_blank" rel="noreferrer noopener">wellness blog content</a>&nbsp;in one large batch and then schedule them to post throughout the month?&nbsp;</p>
1960.  
1961.  
1962.  
1963. <p></p>
1964.  
1965.  
1966.  
1967. <p class="has-medium-font-size">These are just three examples of automation ideas that can free up some time for you. Analyze where you spend the most time on your business. Some of these items might not be negotiable, and you will have to show up now, but other items might not require your immediate attention, and you can automate them. This will vary from business to business.</p>
1968.  
1969.  
1970.  
1971. <p></p>
1972.  
1973.  
1974.  
1975. <p></p>
1976.  
1977.  
1978.  
1979. <h2 class="wp-block-heading" id="h-2-set-clear-parameters-on-business-hours">2. Set Clear Parameters on Business Hours</h2>
1980.  
1981.  
1982.  
1983. <p></p>
1984.  
1985.  
1986.  
1987. <p class="has-medium-font-size">You may need to work more than you anticipated, especially in the early days of your startup.</p>
1988.  
1989.  
1990.  
1991. <p></p>
1992.  
1993.  
1994.  
1995. <p class="has-medium-font-size">But when it comes to communication with your staff or clients, you’ve to set boundaries on when you’re available—and when you’re not. Responding to emails at midnight or spending your weekends replying to text messages is a sure way to suffer from digital burnout.</p>
1996.  
1997.  
1998.  
1999. <p></p>
2000.  
2001.  
2002.  
2003. <p class="has-medium-font-size">Aside from a true emergency, everyone should know exactly which days and hours when it’s okay to contact you. Otherwise, business can wait.</p>
2004.  
2005.  
2006.  
2007. <p></p>
2008.  
2009.  
2010.  
2011. <p></p>
2012.  
2013.  
2014.  
2015. <h2 class="wp-block-heading" id="h-3-limit-communication-to-one-channel">3. Limit Communication to One Channel</h2>
2016.  
2017.  
2018.  
2019. <p></p>
2020.  
2021.  
2022.  
2023. <p class="has-medium-font-size">Just because there are 50 different ways to stay in touch doesn’t mean you must use them all. Trying to juggle social media, emails, text messages, Slack, Zoom, and Asana will quickly overwhelm you.</p>
2024.  
2025.  
2026.  
2027. <p></p>
2028.  
2029.  
2030.  
2031. <p class="has-medium-font-size">Instead, pick&nbsp;one&nbsp;way to communicate with your employees and clients and stick to it.&nbsp;</p>
2032.  
2033.  
2034.  
2035. <p></p>
2036.  
2037.  
2038.  
2039. <p></p>
2040.  
2041.  
2042.  
2043. <h2 class="wp-block-heading" id="h-4-embrace-airplane-mode">4. Embrace Airplane Mode</h2>
2044.  
2045.  
2046.  
2047. <p></p>
2048.  
2049.  
2050.  
2051. <p class="has-medium-font-size">Before the lockdown began,&nbsp;<a href="https://www.pewresearch.org/fact-tank/2019/07/25/americans-going-online-almost-constantly/" target="_blank" rel="noreferrer noopener">28% of Americans</a>&nbsp;admitted to being online “almost constantly.” That percentage has surely skyrocketed in recent months!</p>
2052.  
2053.  
2054.  
2055. <p></p>
2056.  
2057.  
2058.  
2059. <p class="has-medium-font-size">When outside business hours, set aside time to switch off all your devices (or at least place them into airplane mode). Even if it’s just an hour or two each evening, this will give your mind and body the chance it needs to detox.</p>
2060.  
2061.  
2062.  
2063. <p></p>
2064.  
2065.  
2066.  
2067. <p class="has-medium-font-size">It’s also the perfect opportunity to spend time in nature with your family and friends or focus on your health. After all, shouldn’t a wellness entrepreneur establish the time to take some of their own advice?</p>
2068.  
2069.  
2070.  
2071. <p></p>
2072.  
2073.  
2074.  
2075. <p></p>
2076.  
2077.  
2078.  
2079. <h2 class="wp-block-heading" id="h-need-help-running-your-wellness-business">Need Help Running Your Wellness Business?</h2>
2080.  
2081.  
2082.  
2083. <p class="has-medium-font-size">Running a health and wellness business is impossible if you’re neglecting your own well-being. You may not be able to unplug completely, but the tips above can help you regain your balance.</p>
2084.  
2085.  
2086.  
2087. <p></p>
2088.  
2089.  
2090.  
2091. <p class="has-medium-font-size">Automate what you can, and set limits on when you’re available. Reduce your communication with staff and clients to one channel. And be sure to regularly schedule a time to switch everything “off” and recharge your own batteries.</p>
2092.  
2093.  
2094.  
2095. <p></p>
2096.  
2097.  
2098.  
2099. <p class="has-medium-font-size">Once you’re back from your digital detox, what’s next?&nbsp;Fill out the form below and we will contact you to set up a time to talk!</p>
2100.  
2101.  
2102.  
2103. <p></p>
2104.  
2105.  
2106. <div class="wpforms-container wpforms-block wpforms-lead-forms-container" id="wpforms-4266"><form id="wpforms-form-4266" class="wpforms-validate wpforms-form wpforms-ajax-form" data-formid="4266" method="post" enctype="multipart/form-data" action="/feed/" data-token="8f98e951ae2e9d5183bb54e7931435be"><div class="wpforms-head-container"><div class="wpforms-title">Call Back Request</div></div><noscript class="wpforms-error-noscript">Please enable JavaScript in your browser to complete this form.</noscript><div class="wpforms-page-indicator progress" data-indicator="progress" data-indicator-color="#0c0d0d" data-scroll="1"><span class="wpforms-page-indicator-page-title" ></span><span class="wpforms-page-indicator-page-title-sep" style="display:none;"> - </span><span class="wpforms-page-indicator-steps">Step <span class="wpforms-page-indicator-steps-current">1</span> of 5</span><div class="wpforms-page-indicator-page-progress-wrap"><div class="wpforms-page-indicator-page-progress" style="width:20%;background-color:#0c0d0d"></div></div></div><div class="wpforms-field-container"><div class="wpforms-page wpforms-page-1 " data-page="1"><div id="wpforms-4266-field_6-container" class="wpforms-field wpforms-field-pagebreak" data-field-id="6"></div><div id="wpforms-4266-field_0-container" class="wpforms-field wpforms-field-name" data-field-id="0"><label class="wpforms-field-label" for="wpforms-4266-field_0">Name <span class="wpforms-required-label">*</span></label><div class="wpforms-field-row wpforms-field-large"><div class="wpforms-field-row-block wpforms-first wpforms-one-half"><input type="text" id="wpforms-4266-field_0" class="wpforms-field-name-first wpforms-field-required" name="wpforms[fields][0][first]" required><label for="wpforms-4266-field_0" class="wpforms-field-sublabel after ">First</label></div><div class="wpforms-field-row-block wpforms-one-half"><input type="text" id="wpforms-4266-field_0-last" class="wpforms-field-name-last wpforms-field-required" name="wpforms[fields][0][last]" required><label for="wpforms-4266-field_0-last" class="wpforms-field-sublabel after ">Last</label></div></div></div><div id="wpforms-4266-field_5-container" class="wpforms-field wpforms-field-pagebreak" data-field-id="5"><div class="wpforms-clear wpforms-pagebreak-left"><button class="wpforms-page-button wpforms-page-next" data-action="next" data-page="1" data-formid="4266" disabled>Next</button><div class="wpforms-lead-forms-progress">
2107. <div role='progressbar'
2108. class="wpforms-lead-forms-progress-bar"
2109. style="width: 16.67%;"
2110. aria-valuenow="1"
2111. aria-valuemin="1"
2112. aria-valuemax="6"
2113. ></div>
2114. </div>
2115. </div></div></div><div class="wpforms-page wpforms-page-2  " data-page="2" style="display:none;"><div id="wpforms-4266-field_1-container" class="wpforms-field wpforms-field-email" data-field-id="1"><label class="wpforms-field-label" for="wpforms-4266-field_1">Email <span class="wpforms-required-label">*</span></label><input type="email" id="wpforms-4266-field_1" class="wpforms-field-large wpforms-field-required" name="wpforms[fields][1]" spellcheck="false" required></div><div id="wpforms-4266-field_8-container" class="wpforms-field wpforms-field-pagebreak" data-field-id="8"><div class="wpforms-clear wpforms-pagebreak-left"><button class="wpforms-page-button wpforms-page-next" data-action="next" data-page="2" data-formid="4266" disabled>Next</button><div class="wpforms-lead-forms-progress">
2116. <div role='progressbar'
2117. class="wpforms-lead-forms-progress-bar"
2118. style="width: 16.67%;"
2119. aria-valuenow="1"
2120. aria-valuemin="1"
2121. aria-valuemax="6"
2122. ></div>
2123. </div>
2124. </div></div></div><div class="wpforms-page wpforms-page-3  " data-page="3" style="display:none;"><div id="wpforms-4266-field_4-container" class="wpforms-field wpforms-field-url" data-field-id="4"><label class="wpforms-field-label" for="wpforms-4266-field_4">Website / URL <span class="wpforms-required-label">*</span></label><input type="url" id="wpforms-4266-field_4" class="wpforms-field-large wpforms-field-required" name="wpforms[fields][4]" required></div><div id="wpforms-4266-field_9-container" class="wpforms-field wpforms-field-pagebreak" data-field-id="9"><div class="wpforms-clear wpforms-pagebreak-left"><button class="wpforms-page-button wpforms-page-next" data-action="next" data-page="3" data-formid="4266" disabled>Next</button><div class="wpforms-lead-forms-progress">
2125. <div role='progressbar'
2126. class="wpforms-lead-forms-progress-bar"
2127. style="width: 16.67%;"
2128. aria-valuenow="1"
2129. aria-valuemin="1"
2130. aria-valuemax="6"
2131. ></div>
2132. </div>
2133. </div></div></div><div class="wpforms-page wpforms-page-4  " data-page="4" style="display:none;"><div id="wpforms-4266-field_3-container" class="wpforms-field wpforms-field-phone" data-field-id="3"><label class="wpforms-field-label" for="wpforms-4266-field_3">Phone <span class="wpforms-required-label">*</span></label><input type="tel" id="wpforms-4266-field_3" class="wpforms-field-large wpforms-field-required wpforms-smart-phone-field" data-rule-smart-phone-field="true" name="wpforms[fields][3]" required></div><div id="wpforms-4266-field_10-container" class="wpforms-field wpforms-field-pagebreak" data-field-id="10"><div class="wpforms-clear wpforms-pagebreak-left"><button class="wpforms-page-button wpforms-page-next" data-action="next" data-page="4" data-formid="4266" disabled>Next</button><div class="wpforms-lead-forms-progress">
2134. <div role='progressbar'
2135. class="wpforms-lead-forms-progress-bar"
2136. style="width: 16.67%;"
2137. aria-valuenow="1"
2138. aria-valuemin="1"
2139. aria-valuemax="6"
2140. ></div>
2141. </div>
2142. </div></div></div><div class="wpforms-page wpforms-page-5 last " data-page="5" style="display:none;"><div id="wpforms-4266-field_2-container" class="wpforms-field wpforms-field-textarea" data-field-id="2"><label class="wpforms-field-label" for="wpforms-4266-field_2">Comment or Message <span class="wpforms-required-label">*</span></label><textarea id="wpforms-4266-field_2" class="wpforms-field-medium wpforms-field-required" name="wpforms[fields][2]" required></textarea></div><div id="wpforms-4266-field_7-container" class="wpforms-field wpforms-field-pagebreak" data-field-id="7"><div class="wpforms-clear wpforms-pagebreak-left"></div></div></div></div><!-- .wpforms-field-container --><div class="wpforms-submit-container" style="display:none;"><input type="hidden" name="wpforms[id]" value="4266"><input type="hidden" name="wpforms[author]" value="2"><button type="submit" name="wpforms[submit]" id="wpforms-submit-4266" class="wpforms-submit" data-alt-text="Sending..." data-submit-text="Submit" aria-live="assertive" value="wpforms-submit">Submit</button><img loading="lazy" decoding="async" src="https://firstfigconsulting.com/wp-content/plugins/wpforms/assets/images/submit-spin.svg" class="wpforms-submit-spinner" style="display: none;" width="26" height="26" alt="Loading"><div class="wpforms-lead-forms-progress">
2143. <div role='progressbar'
2144. class="wpforms-lead-forms-progress-bar"
2145. style="width: 16.67%;"
2146. aria-valuenow="1"
2147. aria-valuemin="1"
2148. aria-valuemax="6"
2149. ></div>
2150. </div>
2151. </div></form></div>  <!-- .wpforms-container --><style id="wpforms-lead-forms-inline-styles">#wpforms-4266, #wpforms-locked-4266 {
2152. --wpforms-lead-forms-accent-color: 12, 13, 13;
2153. --wpforms-lead-forms-box-shadow: none;
2154. --wpforms-lead-forms-border-radius: 0;
2155. --wpforms-lead-forms-container-background: transparent;
2156. --wpforms-lead-forms-container-background-color: #ffffff;
2157. --wpforms-lead-forms-field-border-color: #0d0c0c;
2158. --wpforms-lead-forms-primary-text-color: #0f0e0e;
2159. --wpforms-lead-forms-secondary-text-color: 10, 9, 9;
2160. }</style>
2161.  
2162.  
2163. <p class="has-medium-font-size"></p>
2164.  
2165.  
2166.  
2167. <p class="has-medium-font-size">First Fig Marketing &amp; Consulting was recognized as a <a href="https://www.appdeveloperlisting.com/app-ideas/" target="_blank" rel="noreferrer noopener">Top Digital Agencies Of 2021 according to DesignRush</a>&nbsp;</p>
2168. <p>The post <a href="https://firstfigconsulting.com/unplug-from-the-digital-world/">Can You Unplug From the Digital World?</a> appeared first on <a href="https://firstfigconsulting.com">First Fig Marketing &amp; Consulting</a>.</p>
2169. ]]></content:encoded>
2173. <post-id xmlns="com-wordpress:feed-additions:1">2858</post-id> </item>
2174. <item>
2175. <title>How to Turn Prospects Into Clients With Your Wellness Blog Content</title>
2176. <link>https://firstfigconsulting.com/wellness-blog/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=wellness-blog</link>
2178. <dc:creator><![CDATA[Kathleen Marrero]]></dc:creator>
2179. <pubDate>Mon, 18 May 2020 14:35:51 +0000</pubDate>
2180. <category><![CDATA[Digital Marketing]]></category>
2181. <category><![CDATA[Digital Marketing Resources]]></category>
2182. <category><![CDATA[Wellness Content Marketing Resources]]></category>
2183. <category><![CDATA[Wellness Marketing]]></category>
2184. <category><![CDATA[Wellness Marketing Resources]]></category>
2185. <category><![CDATA[health and wellness content marketing]]></category>
2186. <category><![CDATA[wellness blog]]></category>
2187. <category><![CDATA[wellness content]]></category>
2188. <category><![CDATA[wellness marketing]]></category>
2189. <category><![CDATA[wellness marketing strategies]]></category>
2190. <guid isPermaLink="false">https://firstfigconsulting.com/?p=2785</guid>
2191.  
2192. <description><![CDATA[<p>There has never been a more perfect opportunity to focus on wellness content if you are passionate about health and wellness.  If you currently have a health and wellness brand or are considering starting one, you must understand how to properly market your blog posts or other online content to convert prospects into clients.  So [&#8230;]</p>
2193. <p>The post <a href="https://firstfigconsulting.com/wellness-blog/">How to Turn Prospects Into Clients With Your Wellness Blog Content</a> appeared first on <a href="https://firstfigconsulting.com">First Fig Marketing &amp; Consulting</a>.</p>
2194. ]]></description>
2195. <content:encoded><![CDATA[
2196. <p></p>
2197.  
2198.  
2199.  
2200. <p class="has-medium-font-size">There has never been a more perfect opportunity to focus on wellness content if you are passionate about health and wellness. </p>
2201.  
2202.  
2203.  
2204. <p></p>
2205.  
2206.  
2207.  
2208. <p class="has-medium-font-size">If you currently have a health and wellness brand or are considering starting one, you must understand how to properly market your blog posts or other online content to convert prospects into clients. </p>
2209.  
2210.  
2211.  
2212. <p></p>
2213.  
2214.  
2215.  
2216. <p class="has-medium-font-size">So how can you attract clients that will read your information and, better yet, click on your products or services and purchase them? </p>
2217.  
2218.  
2219.  
2220. <p></p>
2221.  
2222.  
2223.  
2224. <p class="has-medium-font-size">This article will help you understand how to market your wellness content correctly so that you can skyrocket your overall sales.</p>
2225.  
2226.  
2227.  
2228. <p></p>
2229.  
2230.  
2231.  
2232. <h1 class="wp-block-heading" id="h-know-your-why">Know Your Why</h1>
2233.  
2234.  
2235.  
2236. <p></p>
2237.  
2238.  
2239.  
2240. <p class="has-medium-font-size">Many health and wellness content do not succeed because they have no idea who they are here to serve. Ultimately, this leaves them running around in circles, posting about various topics which can come across as unorganized and scattered.</p>
2241.  
2242.  
2243.  
2244. <p></p>
2245.  
2246.  
2247.  
2248. <p class="has-medium-font-size">You need to understand your motive (your why) to know who you are serving.</p>
2249.  
2250.  
2251.  
2252. <p></p>
2253.  
2254.  
2255.  
2256. <p class="has-medium-font-size">The most important questions to ask yourself are:</p>
2257.  
2258.  
2259.  
2260. <p></p>
2261.  
2262.  
2263.  
2264. <ol class="has-medium-font-size">
2265. <li>What is your ultimate vision for the world regarding health and wellness? Do you envision a world focused on mindfulness or a world free of chemicals in its foods?</li>
2266.  
2267.  
2268.  
2269. <li>What part of wellness are you most passionate about?</li>
2270.  
2271.  
2272.  
2273. <li>What area of wellness are you most educated in?</li>
2274. </ol>
2275.  
2276.  
2277.  
2278. <p></p>
2279.  
2280.  
2281.  
2282. <p class="has-medium-font-size">The more you dial in on your niche, the more you can cater to those needing to hear what you say. You cannot be everything to everyone, but you can be everything to someone specific.</p>
2283.  
2284.  
2285.  
2286. <p></p>
2287.  
2288.  
2289.  
2290. <p class="has-medium-font-size">The most common (and lucrative) wellness blog niches are:</p>
2291.  
2292.  
2293.  
2294. <p></p>
2295.  
2296.  
2297.  
2298. <ul class="has-medium-font-size">
2299. <li>Fitness blog or strength training</li>
2300.  
2301.  
2302.  
2303. <li>Natural health and nutrition blog</li>
2304.  
2305.  
2306.  
2307. <li>Specified dietary restrictions, such as a gluten-free baking blog</li>
2308.  
2309.  
2310.  
2311. <li>Weight loss blogs</li>
2312.  
2313.  
2314.  
2315. <li>Diet blogs, meal planning</li>
2316.  
2317.  
2318.  
2319. <li>Food prep and grocery shopping blogs</li>
2320.  
2321.  
2322.  
2323. <li>Healthy living blogs</li>
2324.  
2325.  
2326.  
2327. <li>Natural skincare blogs</li>
2328.  
2329.  
2330.  
2331. <li>Specified training blogs, such as running, yoga, etc</li>
2332.  
2333.  
2334.  
2335. <li>Mindfulness and spirituality blogs</li>
2336.  
2337.  
2338.  
2339. <li>Health coach blogs</li>
2340.  
2341.  
2342.  
2343. <li>Mental health blogs</li>
2344. </ul>
2345.  
2346.  
2347.  
2348. <p></p>
2349.  
2350.  
2351.  
2352. <p class="has-medium-font-size">The more you focus on your niche, the more you can curate your brand identity to align with your voice, knowledge, and passions.</p>
2353.  
2354.  
2355.  
2356. <p></p>
2357.  
2358.  
2359.  
2360. <h1 class="wp-block-heading" id="h-know-your-goals">Know Your Goals</h1>
2361.  
2362.  
2363.  
2364. <p></p>
2365.  
2366.  
2367.  
2368. <p class="has-medium-font-size">Before you even begin creating content, you must understand what you are trying to achieve for your long-term marketing efforts. There are many different motives behind successful wellness bloggers, including:</p>
2369.  
2370.  
2371.  
2372. <p></p>
2373.  
2374.  
2375.  
2376. <ul class="has-medium-font-size">
2377. <li>Selling products</li>
2378.  
2379.  
2380.  
2381. <li>Providing services such as coaching or consulting</li>
2382.  
2383.  
2384.  
2385. <li>Selling digital products such as courses and programs</li>
2386.  
2387.  
2388.  
2389. <li>Selling a book</li>
2390.  
2391.  
2392.  
2393. <li>Affiliate marketing</li>
2394.  
2395.  
2396.  
2397. <li>Sponsorship and free products.</li>
2398. </ul>
2399.  
2400.  
2401.  
2402. <p></p>
2403.  
2404.  
2405.  
2406. <p class="has-medium-font-size">Your content complements your overall marketing goal of gaining an audience for your products and services. Even if you do not have the product or course ready, you can still provide the content to support your services and build your credibility.</p>
2407.  
2408.  
2409.  
2410. <p></p>
2411.  
2412.  
2413.  
2414. <h1 class="wp-block-heading" id="h-add-some-videos">Add Some Videos</h1>
2415.  
2416.  
2417.  
2418. <p></p>
2419.  
2420.  
2421.  
2422. <p class="has-medium-font-size">Being in front of a video camera may seem intimidating at first. However, the business rewards are worth it. Using videos as part of your <a href="https://firstfigconsulting.com/content-marketing-guide/">wellness content marketing plan</a> will increase your click-through rates by <a href="https://www.forbes.com/sites/miketempleman/2017/09/06/17-stats-about-video-marketing/#7f23943c567f">up to 300%</a>! </p>
2423.  
2424.  
2425.  
2426. <p></p>
2427.  
2428.  
2429.  
2430. <p class="has-medium-font-size">Videos are the perfect way to share your energy with your audience and show the face (you) behind your health and wellness company. Some written blogs have great information. However, achieving the right tone is difficult, and most seem robotic and distant from their audience, which makes them hard to relate to. </p>
2431.  
2432.  
2433.  
2434. <p></p>
2435.  
2436.  
2437.  
2438. <p class="has-medium-font-size">Videos allow you to humanize your brand and offer your audience something they can relate to. Instinctively, we all desire to belong and fit in, so the more they relate to you, the more chance you will have a new loyal customer. </p>
2439.  
2440.  
2441.  
2442. <p></p>
2443.  
2444.  
2445.  
2446. <p class="has-medium-font-size">You are also asking your audience to trust your advice on their wellness. Video lets you connect quickly with your audience by using your face, messaging, and tone in one connection. Implement videos as part of your content marketing strategy.</p>
2447.  
2448.  
2449.  
2450. <p></p>
2451.  
2452.  
2453.  
2454. <h1 class="wp-block-heading" id="h-create-what-your-audience-wants">Create What Your Audience Wants </h1>
2455.  
2456.  
2457.  
2458. <p></p>
2459.  
2460.  
2461.  
2462. <p class="has-medium-font-size">A significant mistake that many wellness content creators make is providing the content they want to share without doing any market research and discovering what their audience wants to read. Knowing your target audience and what they want from the health and wellness market is key to search engine optimization (getting found online) and building brand awareness, and gaining credibility. Your audience needs to see you as an expert in your space, and that comes with consistency, showing up where they are online, and delivering high-quality content.</p>
2463.  
2464.  
2465.  
2466. <p></p>
2467.  
2468.  
2469.  
2470. <p class="has-medium-font-size">It is essential that you research and discover what topics within your niche are trending. Certain online platforms such as <a href="https://trends.google.co.in/trends/?geo=IN" target="_blank" rel="noreferrer noopener">Google Trends</a> and <a href="http://semrush.sjv.io/yRJa13" target="_blank" rel="noreferrer noopener">Semrush</a> will help you find the information your audience is currently looking for.</p>
2471.  
2472.  
2473.  
2474. <p></p>
2475.  
2476.  
2477.  
2478. <figure class="wp-block-image size-large"><a href="https://firstfigconsulting.com/how-to-conduct-a-competitive-analysis/"><img loading="lazy" decoding="async" width="1025" height="577" src="https://firstfigconsulting.com/wp-content/uploads/2023/02/Download-Free-Guide-Blog-Banner-3-1025x577.png" alt="competitive analysis" class="wp-image-4493" srcset="https://firstfigconsulting.com/wp-content/uploads/2023/02/Download-Free-Guide-Blog-Banner-3-980x551.png 980w, https://firstfigconsulting.com/wp-content/uploads/2023/02/Download-Free-Guide-Blog-Banner-3-480x270.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1025px, 100vw" /></a></figure>
2479.  
2480.  
2481.  
2482. <p></p>
2483.  
2484.  
2485.  
2486. <p class="has-medium-font-size">Your audience wants to know how you can help solve their problems, what they will gain from following your content, and why they should care about your information. They don’t want to hear about you all the time and how great you are, which comes across as demeaning, bragging, and belittling.</p>
2487.  
2488.  
2489.  
2490. <p></p>
2491.  
2492.  
2493.  
2494. <p class="has-medium-font-size">When creating your content, use words that evoke emotions and pull on some heartstrings by showing your audience that you relate to them and their pain points. </p>
2495.  
2496.  
2497.  
2498. <p></p>
2499.  
2500.  
2501.  
2502. <p class="has-medium-font-size">Human beings are very emotionally-driven creatures. This means that our emotions drive our urges to buy, how much we want to spend, and how soon we need it.</p>
2503.  
2504.  
2505.  
2506. <p></p>
2507.  
2508.  
2509.  
2510. <h1 class="wp-block-heading" id="h-include-a-strong-call-to-action">Include a Strong Call to Action</h1>
2511.  
2512.  
2513.  
2514. <p></p>
2515.  
2516.  
2517.  
2518. <p class="has-medium-font-size">Another reason why it is so essential to know the goals behind your wellness content so you can structure your content messaging to support it. A blog article without a call to action is like going on a road trip without a road map. You will keep going in circles, writing various articles without getting anywhere online.</p>
2519.  
2520.  
2521.  
2522. <p></p>
2523.  
2524.  
2525.  
2526. <p class="has-medium-font-size">In your article, include hyperlinks to your products or services so that your audience understands how you are here to serve them. The goal is to guide your audience through your content to what you are looking to promote. At the end of your article, make an announcement, tell your audience to contact you for more information, or share a link to the products or services you provide that will be helpful to them and take them further along with you on their wellness journey. </p>
2527.  
2528.  
2529.  
2530. <p></p>
2531.  
2532.  
2533.  
2534. <figure class="wp-block-image size-large is-resized"><img loading="lazy" decoding="async" src="https://firstfigconsulting.com/wp-content/uploads/2019/02/FFLogo.png" alt="" class="wp-image-1845" width="157" height="157" srcset="https://firstfigconsulting.com/wp-content/uploads/2019/02/FFLogo.png 325w, https://firstfigconsulting.com/wp-content/uploads/2019/02/FFLogo-150x150.png 150w, https://firstfigconsulting.com/wp-content/uploads/2019/02/FFLogo-300x300.png 300w" sizes="(max-width: 157px) 100vw, 157px" /></figure>
2535.  
2536.  
2537.  
2538. <p><a href="https://www.designrush.com/agency/influencer-marketing-agencies">First Fig Marketing &amp; Consulting was recognized as a Top Influence Marketing Agency of 2020 According to Design Rush.</a></p>
2539.  
2540.  
2541.  
2542. <p><strong>Disclosure</strong>:&nbsp;<em>Some of the links included in this blog post are affiliate links, meaning that at no additional cost to you, I will receive a commission if you click through and make a purchase.</em></p>
2543. <p>The post <a href="https://firstfigconsulting.com/wellness-blog/">How to Turn Prospects Into Clients With Your Wellness Blog Content</a> appeared first on <a href="https://firstfigconsulting.com">First Fig Marketing &amp; Consulting</a>.</p>
2544. ]]></content:encoded>
2548. <post-id xmlns="com-wordpress:feed-additions:1">2785</post-id> </item>
2549. <item>
2550. <title>SEO That Works: 6 Proven Health and Wellness SEO Strategies</title>
2551. <link>https://firstfigconsulting.com/seo-that-works-6-proven-health-and-wellness-seo-strategies/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=seo-that-works-6-proven-health-and-wellness-seo-strategies</link>
2553. <dc:creator><![CDATA[Kathleen Marrero]]></dc:creator>
2554. <pubDate>Fri, 01 May 2020 12:12:38 +0000</pubDate>
2555. <category><![CDATA[Digital Marketing]]></category>
2556. <category><![CDATA[Digital Marketing Resources]]></category>
2557. <category><![CDATA[SEO]]></category>
2558. <category><![CDATA[Wellness Content Marketing Resources]]></category>
2559. <category><![CDATA[Wellness Digital Marketing]]></category>
2560. <category><![CDATA[Wellness Marketing]]></category>
2561. <category><![CDATA[Wellness Marketing Resources]]></category>
2562. <category><![CDATA[Wellness Search Engine Optimization Resources]]></category>
2563. <category><![CDATA[Wellness Social Media Strategies]]></category>
2564. <category><![CDATA[Health and Wellness SEO]]></category>
2565. <category><![CDATA[SEO Strategies]]></category>
2566. <category><![CDATA[SEO that works]]></category>
2567. <guid isPermaLink="false">https://firstfigconsulting.com/?p=2749</guid>
2568.  
2569. <description><![CDATA[<p>The health and wellness industry is continually advancing and evolving. Whether you’re informing people about new and improved products on the market or want to share a recommended diet and workout plan, health and wellness consultants always strive to provide their clients with the best and most helpful services.  And modern consumers depend more and [&#8230;]</p>
2570. <p>The post <a href="https://firstfigconsulting.com/seo-that-works-6-proven-health-and-wellness-seo-strategies/">SEO That Works: 6 Proven Health and Wellness SEO Strategies</a> appeared first on <a href="https://firstfigconsulting.com">First Fig Marketing &amp; Consulting</a>.</p>
2571. ]]></description>
2572. <content:encoded><![CDATA[
2573. <p></p>
2574.  
2575.  
2576.  
2577. <p class="has-medium-font-size">The health and wellness industry is continually advancing and evolving. Whether you’re informing people about new and improved products on the market or want to share a recommended diet and workout plan, health and wellness consultants always strive to provide their clients with the best and most helpful services. </p>
2578.  
2579.  
2580.  
2581. <p></p>
2582.  
2583.  
2584.  
2585. <p class="has-medium-font-size">And modern consumers depend more and more on websites and mobile apps to get that information, which is why it’s so important to employ search engine optimization that works and ensures that your organization stays ahead of the competition online.</p>
2586.  
2587.  
2588.  
2589. <p></p>
2590.  
2591.  
2592.  
2593. <figure class="wp-block-image size-large"><a href="https://firstfigconsulting.com/8-easy-wellness-marketing-strategies/"><img loading="lazy" decoding="async" width="1025" height="577" src="https://firstfigconsulting.com/wp-content/uploads/2023/02/8-Easy-Strategies-for-Successful-Wellness-Marketing-1025x577.png" alt="" class="wp-image-4544" srcset="https://firstfigconsulting.com/wp-content/uploads/2023/02/8-Easy-Strategies-for-Successful-Wellness-Marketing-980x551.png 980w, https://firstfigconsulting.com/wp-content/uploads/2023/02/8-Easy-Strategies-for-Successful-Wellness-Marketing-480x270.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1025px, 100vw" /></a></figure>
2594.  
2595.  
2596.  
2597. <p></p>
2598.  
2599.  
2600.  
2601. <p class="has-medium-font-size">Continue reading, and we’ll walk you through the top SEO strategies for health and wellness that you need to generate new leads in today’s market.</p>
2602.  
2603.  
2604.  
2605. <p></p>
2606.  
2607.  
2608.  
2609. <h1 class="wp-block-heading" id="h-1-define-your-target-audience">1. Define Your Target Audience:&nbsp;</h1>
2610.  
2611.  
2612.  
2613. <p></p>
2614.  
2615.  
2616.  
2617. <p class="has-medium-font-size">Before you do anything, you need to know your target audience. Your target audience is the set of people who purchase your product or service.</p>
2618.  
2619.  
2620.  
2621. <p></p>
2622.  
2623.  
2624.  
2625. <p class="has-medium-font-size">Usually, you define your target audience by determining their geographic locations, sex, age, and needs. When it comes to their needs, try to figure out what they want and are lacking so you can become the authority they look to for advice. Knowing this information will help you connect authentically and provide services or products they need to delight your audience and keep them coming back for more.</p>
2626.  
2627.  
2628.  
2629. <p></p>
2630.  
2631.  
2632.  
2633. <h1 class="wp-block-heading" id="h-2-content-strategy">2. Content Strategy</h1>
2634.  
2635.  
2636.  
2637. <p></p>
2638.  
2639.  
2640.  
2641. <p class="has-medium-font-size">With a content marketing strategy, you want to deliver tools and content that are relevant and useful to your target audience. Doing so will prove that you’re running a high-quality site that users, Google, and other search engines can trust. </p>
2642.  
2643.  
2644.  
2645. <p></p>
2646.  
2647.  
2648.  
2649. <p class="has-medium-font-size">You need to understand what your ideal audience is looking for and how your services or products can be valuable to them. Your content must focus on providing value for your audience and not worry about producing irrelevant content that will not grow your domain authority or trust. With the right amount of research, you will not waste time creating content that is not gaining visibility for your business online.</p>
2650.  
2651.  
2652.  
2653. <p></p>
2654.  
2655.  
2656.  
2657. <p class="has-medium-font-size">As a healthcare professional or wellness influencer, there’s no better time for you to produce exciting content that informs your audience, provides them with real data, and allows them to relate to you trustfully. Your <a href="https://firstfigconsulting.com/content-marketing-guide/">health and wellness content is more important than ever before.</a></p>
2658.  
2659.  
2660.  
2661. <p></p>
2662.  
2663.  
2664.  
2665. <h1 class="wp-block-heading" id="h-3-targeted-keyword-discovery">3. Targeted Keyword Discovery </h1>
2666.  
2667.  
2668.  
2669. <p></p>
2670.  
2671.  
2672.  
2673. <p class="has-medium-font-size">Keywords are the backbone of any decent SEO strategy. You want to do your keyword research based on the audience’s needs. You want to fit keywords naturally into your content, and should consist of short and long-term keywords based on what your audience is searching for online. </p>
2674.  
2675.  
2676.  
2677. <p></p>
2678.  
2679.  
2680.  
2681. <p class="has-medium-font-size">Simply writing pages that are mostly just keywords will not help you. This is known as <a href="https://support.google.com/webmasters/answer/66358?hl=en" target="_blank" rel="noreferrer noopener">keyword stuffing</a>, and search engines are getting better at penalizing sites that do this. </p>
2682.  
2683.  
2684.  
2685. <p></p>
2686.  
2687.  
2688.  
2689. <p class="has-medium-font-size">Instead, you should write content around a handful of varied keywords around one main topic. Use those keywords sparingly and naturally in the article while focusing first and foremost on your audience. </p>
2690.  
2691.  
2692.  
2693. <p></p>
2694.  
2695.  
2696.  
2697. <p class="has-medium-font-size">Do not write for search engines but rather on producing relevant and helpful content for your audience.</p>
2698.  
2699.  
2700.  
2701. <p></p>
2702.  
2703.  
2704.  
2705. <h1 class="wp-block-heading" id="h-4-use-backlinks">4. Use Backlinks</h1>
2706.  
2707.  
2708.  
2709. <p></p>
2710.  
2711.  
2712.  
2713. <p class="has-medium-font-size">A backlink is a link on one website that leads to another website. Ideally, by acquiring a considerable amount of credible backlinks, your site would be viewed as an authority, and other websites would then link to your website to show that they’re legitimate. Each credible website that links to one another builds the domain authority of the site, which in return tells search engines that this website is a trustworthy reference for someone searching for information. </p>
2714.  
2715.  
2716.  
2717. <p></p>
2718.  
2719.  
2720.  
2721. <p class="has-medium-font-size">In the eyes of Google or other search engines, your site would rank higher with high authority backlinks pointing to it. Putting backlinks on your own website is also helpful for both the relevancy for search engines and for providing a well-designed website for your audience. </p>
2722.  
2723.  
2724.  
2725. <p></p>
2726.  
2727.  
2728.  
2729. <p class="has-medium-font-size">You must have a mix of internal and external backlinks within your web pages. The links need to be focused on the user and how your information is beneficial to their search needs, not simply to add as many links in your content as possible. It needs to make sense and take users through a natural informational journey through a website.</p>
2730.  
2731.  
2732.  
2733. <p></p>
2734.  
2735.  
2736.  
2737. <p class="has-medium-font-size">Backlinks can be acquired by writing quality content and guest posting on other websites. Check out where your competition is getting backlinks and formulate a digital marketing strategy to gain traction in this area. It will pay off. </p>
2738.  
2739.  
2740.  
2741. <p></p>
2742.  
2743.  
2744.  
2745. <h1 class="wp-block-heading" id="h-5-have-an-optimized-website">5. Have an Optimized Website</h1>
2746.  
2747.  
2748.  
2749. <p></p>
2750.  
2751.  
2752.  
2753. <p class="has-medium-font-size">Your website should be optimized for web browsing and mobile. This is especially important now that more people use their phones to access the internet. Mobile use is up, so your website needs to work on all devices a user might be using. </p>
2754.  
2755.  
2756.  
2757. <p></p>
2758.  
2759.  
2760.  
2761. <p class="has-medium-font-size">Your site should also run smoothly and quickly. This will help you rank higher in the search results. And your users will appreciate it too. We have all been turned off by websites that didn’t load quickly or are confusing and not designed around making the experience on the website easy for the user. Always keep your user in mind!</p>
2762.  
2763.  
2764.  
2765. <p></p>
2766.  
2767.  
2768.  
2769. <h1 class="wp-block-heading" id="h-6-get-social">6. Get Social</h1>
2770.  
2771.  
2772.  
2773. <p class="has-medium-font-size">You need to know where your customers are online and engage with them where they are hanging. Social media allows your brand to interact directly with your customers, clients, or potential followers, but social media does more than that. It can drive traffic back to your website. The goal of social is to interact with your audience and hopefully entice them to want more and take action to engage with your services or products on your webpage. </p>
2774.  
2775.  
2776.  
2777. <p></p>
2778.  
2779.  
2780.  
2781. <p class="has-medium-font-size">It is not enough to just write great content and have a well-designed website if no one knows you are there. </p>
2782.  
2783.  
2784.  
2785. <p></p>
2786.  
2787.  
2788.  
2789. <p class="has-medium-font-size"><a href="https://firstfigconsulting.com/8-easy-wellness-marketing-strategies/">Are you socially engaging with your audience?</a></p>
2790.  
2791.  
2792.  
2793. <p></p>
2794.  
2795.  
2796.  
2797. <h1 class="wp-block-heading" id="h-the-importance-of-using-seo-that-works">The Importance of Using SEO that Works</h1>
2798.  
2799.  
2800.  
2801. <p></p>
2802.  
2803.  
2804.  
2805. <p class="has-medium-font-size">As helpful and essential as a beautifully designed website is, it will be challenging to grow your customer base without using SEO that works. </p>
2806.  
2807.  
2808.  
2809. <p></p>
2810.  
2811.  
2812.  
2813. <p class="has-medium-font-size">SEO implementation is not a stand-alone and depends on many other factors. It starts with an optimized, content-rich, user-friendly website and provides value to an audience.</p>
2814.  
2815.  
2816.  
2817. <p></p>
2818.  
2819.  
2820.  
2821. <p class="has-medium-font-size">Search engines, like your users, respond to unique content and a website that is optimized. If you consistently keep your audience in mind, have researched relevant keywords, provide unique and valuable content, and engage with your audience. The search engines will see that this is a credible website that should rank on their search engine.</p>
2822.  
2823.  
2824.  
2825. <p></p>
2826.  
2827.  
2828.  
2829. <p></p>
2830.  
2831.  
2832.  
2833. <h1 class="wp-block-heading" id="h-basic-checklist-for-seo-and-building-your-website-credibility">Basic Checklist for SEO and Building Your Website Credibility</h1>
2834.  
2835.  
2836.  
2837. <p></p>
2838.  
2839.  
2840.  
2841. <p class="has-medium-font-size">Here is a <a href="https://firstfigconsulting.com/seo-checklist-building-website-credibility/">basic checklist for SEO</a> infrastructure and content guidelines to remember.</p>
2842.  
2843.  
2844.  
2845. <p></p>
2846.  
2847.  
2848.  
2849. <p></p>
2850.  
2851.  
2852.  
2853. <h2 class="wp-block-heading" id="h-does-your-website-structure-enhance-seo">Does your website structure enhance SEO?</h2>
2854.  
2855.  
2856.  
2857. <ul class="has-medium-font-size">
2858. <li>Are there internal, working links on your webpage?</li>
2859.  
2860.  
2861.  
2862. <li>Are there relevant keywords used?</li>
2863.  
2864.  
2865.  
2866. <li>Is your website written in HTML?</li>
2867.  
2868.  
2869.  
2870. <li>Did you place the most relevant content at the top of the webpage?</li>
2871.  
2872.  
2873.  
2874. <li>Is your website responsive to mobile?</li>
2875. </ul>
2876.  
2877.  
2878.  
2879. <p></p>
2880.  
2881.  
2882.  
2883. <p></p>
2884.  
2885.  
2886.  
2887. <h2 class="wp-block-heading" id="h-did-you-analyze-your-on-page-webpage">Did you analyze your on-page webpage?</h2>
2888.  
2889.  
2890.  
2891. <ul class="has-medium-font-size">
2892. <li>Are the head copy titles unique, relevant, and no longer than 60 characters? <strong><em><a href="https://topmarketingcompanies.com/title-tags/" target="_blank" rel="noreferrer noopener">How to Write Title Tags Your Audience Can’t Resist + 5 Great Examples</a>.</em></strong></li>
2893.  
2894.  
2895.  
2896. <li>Are the head copy descriptions unique, relevant, grammatically correct, and 160 characters or fewer?</li>
2897.  
2898.  
2899.  
2900. <li>Does the body copy contain H1, H2, and other H tags, and are they keyword rich?</li>
2901.  
2902.  
2903.  
2904. <li>Is Alt text used for all images?</li>
2905.  
2906.  
2907.  
2908. <li>Are your &lt;meta> descriptions compelling enough to convert a searcher to action? <a href="https://topmarketingcompanies.com/what-is-meta-description/" target="_blank" rel="noreferrer noopener"><strong><em>What Is a Meta Description And How To Write One Your Audience Can’t Resist + 5 Great Meta Description Examples </em></strong></a></li>
2909. </ul>
2910.  
2911.  
2912.  
2913. <p></p>
2914.  
2915.  
2916.  
2917. <p></p>
2918.  
2919.  
2920.  
2921. <h2 class="wp-block-heading" id="h-is-your-content-search-engine-and-user-friendly">Is your content Search Engine and User-friendly?</h2>
2922.  
2923.  
2924.  
2925. <ul class="has-medium-font-size">
2926. <li>Does your content contain relevant <a href="https://topmarketingcompanies.com/seo-keyword-research/" target="_blank" rel="noreferrer noopener">SEO keywords</a>?</li>
2927.  
2928.  
2929.  
2930. <li>Are you producing content consistently?</li>
2931.  
2932.  
2933.  
2934. <li>Is your content unique and user-friendly?</li>
2935.  
2936.  
2937.  
2938. <li>Does your content contain internal and external links?</li>
2939.  
2940.  
2941.  
2942. <li>Does your content contain a call to action?</li>
2943. </ul>
2944.  
2945.  
2946.  
2947. <p></p>
2948.  
2949.  
2950.  
2951. <p></p>
2952.  
2953.  
2954.  
2955. <h2 class="wp-block-heading" id="h-are-you-being-social">Are you being social?</h2>
2956.  
2957.  
2958.  
2959. <ul class="has-medium-font-size">
2960. <li>Did you post consistent and useful content?</li>
2961.  
2962.  
2963.  
2964. <li>Are you building your community of followers organically?</li>
2965.  
2966.  
2967.  
2968. <li>Do you interact with your followers?</li>
2969.  
2970.  
2971.  
2972. <li>Do you include a call to action that inspires engagement?</li>
2973. </ul>
2974.  
2975.  
2976.  
2977. <p></p>
2978.  
2979.  
2980.  
2981. <p></p>
2982.  
2983.  
2984.  
2985. <p class="has-medium-font-size">After reading the above, you should have a solid foundation for a successful SEO strategy. </p>
2986.  
2987.  
2988.  
2989. <p></p>
2990.  
2991.  
2992.  
2993. <p class="has-medium-font-size">If you want to discuss your wellness marketing strategy, we would love to talk!</p>
2994.  
2995.  
2996. <div class="wpforms-container wpforms-block wpforms-lead-forms-container" id="wpforms-4266"><form id="wpforms-form-4266" class="wpforms-validate wpforms-form wpforms-ajax-form" data-formid="4266" method="post" enctype="multipart/form-data" action="/feed/" data-token="8f98e951ae2e9d5183bb54e7931435be"><div class="wpforms-head-container"><div class="wpforms-title">Call Back Request</div></div><noscript class="wpforms-error-noscript">Please enable JavaScript in your browser to complete this form.</noscript><div class="wpforms-page-indicator progress" data-indicator="progress" data-indicator-color="#0c0d0d" data-scroll="1"><span class="wpforms-page-indicator-page-title" ></span><span class="wpforms-page-indicator-page-title-sep" style="display:none;"> - </span><span class="wpforms-page-indicator-steps">Step <span class="wpforms-page-indicator-steps-current">1</span> of 5</span><div class="wpforms-page-indicator-page-progress-wrap"><div class="wpforms-page-indicator-page-progress" style="width:20%;background-color:#0c0d0d"></div></div></div><div class="wpforms-field-container"><div class="wpforms-page wpforms-page-1 " data-page="1"><div id="wpforms-4266-field_6-container" class="wpforms-field wpforms-field-pagebreak" data-field-id="6"></div><div id="wpforms-4266-field_0-container" class="wpforms-field wpforms-field-name" data-field-id="0"><label class="wpforms-field-label" for="wpforms-4266-field_0">Name <span class="wpforms-required-label">*</span></label><div class="wpforms-field-row wpforms-field-large"><div class="wpforms-field-row-block wpforms-first wpforms-one-half"><input type="text" id="wpforms-4266-field_0" class="wpforms-field-name-first wpforms-field-required" name="wpforms[fields][0][first]" required><label for="wpforms-4266-field_0" class="wpforms-field-sublabel after ">First</label></div><div class="wpforms-field-row-block wpforms-one-half"><input type="text" id="wpforms-4266-field_0-last" class="wpforms-field-name-last wpforms-field-required" name="wpforms[fields][0][last]" required><label for="wpforms-4266-field_0-last" class="wpforms-field-sublabel after ">Last</label></div></div></div><div id="wpforms-4266-field_5-container" class="wpforms-field wpforms-field-pagebreak" data-field-id="5"><div class="wpforms-clear wpforms-pagebreak-left"><button class="wpforms-page-button wpforms-page-next" data-action="next" data-page="1" data-formid="4266" disabled>Next</button><div class="wpforms-lead-forms-progress">
2997. <div role='progressbar'
2998. class="wpforms-lead-forms-progress-bar"
2999. style="width: 16.67%;"
3000. aria-valuenow="1"
3001. aria-valuemin="1"
3002. aria-valuemax="6"
3003. ></div>
3004. </div>
3005. </div></div></div><div class="wpforms-page wpforms-page-2  " data-page="2" style="display:none;"><div id="wpforms-4266-field_1-container" class="wpforms-field wpforms-field-email" data-field-id="1"><label class="wpforms-field-label" for="wpforms-4266-field_1">Email <span class="wpforms-required-label">*</span></label><input type="email" id="wpforms-4266-field_1" class="wpforms-field-large wpforms-field-required" name="wpforms[fields][1]" spellcheck="false" required></div><div id="wpforms-4266-field_8-container" class="wpforms-field wpforms-field-pagebreak" data-field-id="8"><div class="wpforms-clear wpforms-pagebreak-left"><button class="wpforms-page-button wpforms-page-next" data-action="next" data-page="2" data-formid="4266" disabled>Next</button><div class="wpforms-lead-forms-progress">
3006. <div role='progressbar'
3007. class="wpforms-lead-forms-progress-bar"
3008. style="width: 16.67%;"
3009. aria-valuenow="1"
3010. aria-valuemin="1"
3011. aria-valuemax="6"
3012. ></div>
3013. </div>
3014. </div></div></div><div class="wpforms-page wpforms-page-3  " data-page="3" style="display:none;"><div id="wpforms-4266-field_4-container" class="wpforms-field wpforms-field-url" data-field-id="4"><label class="wpforms-field-label" for="wpforms-4266-field_4">Website / URL <span class="wpforms-required-label">*</span></label><input type="url" id="wpforms-4266-field_4" class="wpforms-field-large wpforms-field-required" name="wpforms[fields][4]" required></div><div id="wpforms-4266-field_9-container" class="wpforms-field wpforms-field-pagebreak" data-field-id="9"><div class="wpforms-clear wpforms-pagebreak-left"><button class="wpforms-page-button wpforms-page-next" data-action="next" data-page="3" data-formid="4266" disabled>Next</button><div class="wpforms-lead-forms-progress">
3015. <div role='progressbar'
3016. class="wpforms-lead-forms-progress-bar"
3017. style="width: 16.67%;"
3018. aria-valuenow="1"
3019. aria-valuemin="1"
3020. aria-valuemax="6"
3021. ></div>
3022. </div>
3023. </div></div></div><div class="wpforms-page wpforms-page-4  " data-page="4" style="display:none;"><div id="wpforms-4266-field_3-container" class="wpforms-field wpforms-field-phone" data-field-id="3"><label class="wpforms-field-label" for="wpforms-4266-field_3">Phone <span class="wpforms-required-label">*</span></label><input type="tel" id="wpforms-4266-field_3" class="wpforms-field-large wpforms-field-required wpforms-smart-phone-field" data-rule-smart-phone-field="true" name="wpforms[fields][3]" required></div><div id="wpforms-4266-field_10-container" class="wpforms-field wpforms-field-pagebreak" data-field-id="10"><div class="wpforms-clear wpforms-pagebreak-left"><button class="wpforms-page-button wpforms-page-next" data-action="next" data-page="4" data-formid="4266" disabled>Next</button><div class="wpforms-lead-forms-progress">
3024. <div role='progressbar'
3025. class="wpforms-lead-forms-progress-bar"
3026. style="width: 16.67%;"
3027. aria-valuenow="1"
3028. aria-valuemin="1"
3029. aria-valuemax="6"
3030. ></div>
3031. </div>
3032. </div></div></div><div class="wpforms-page wpforms-page-5 last " data-page="5" style="display:none;"><div id="wpforms-4266-field_2-container" class="wpforms-field wpforms-field-textarea" data-field-id="2"><label class="wpforms-field-label" for="wpforms-4266-field_2">Comment or Message <span class="wpforms-required-label">*</span></label><textarea id="wpforms-4266-field_2" class="wpforms-field-medium wpforms-field-required" name="wpforms[fields][2]" required></textarea></div><div id="wpforms-4266-field_7-container" class="wpforms-field wpforms-field-pagebreak" data-field-id="7"><div class="wpforms-clear wpforms-pagebreak-left"></div></div></div></div><!-- .wpforms-field-container --><div class="wpforms-submit-container" style="display:none;"><input type="hidden" name="wpforms[id]" value="4266"><input type="hidden" name="wpforms[author]" value="2"><button type="submit" name="wpforms[submit]" id="wpforms-submit-4266" class="wpforms-submit" data-alt-text="Sending..." data-submit-text="Submit" aria-live="assertive" value="wpforms-submit">Submit</button><img loading="lazy" decoding="async" src="https://firstfigconsulting.com/wp-content/plugins/wpforms/assets/images/submit-spin.svg" class="wpforms-submit-spinner" style="display: none;" width="26" height="26" alt="Loading"><div class="wpforms-lead-forms-progress">
3033. <div role='progressbar'
3034. class="wpforms-lead-forms-progress-bar"
3035. style="width: 16.67%;"
3036. aria-valuenow="1"
3037. aria-valuemin="1"
3038. aria-valuemax="6"
3039. ></div>
3040. </div>
3041. </div></form></div>  <!-- .wpforms-container --><style id="wpforms-lead-forms-inline-styles">#wpforms-4266, #wpforms-locked-4266 {
3042. --wpforms-lead-forms-accent-color: 12, 13, 13;
3043. --wpforms-lead-forms-box-shadow: none;
3044. --wpforms-lead-forms-border-radius: 0;
3045. --wpforms-lead-forms-container-background: transparent;
3046. --wpforms-lead-forms-container-background-color: #ffffff;
3047. --wpforms-lead-forms-field-border-color: #0d0c0c;
3048. --wpforms-lead-forms-primary-text-color: #0f0e0e;
3049. --wpforms-lead-forms-secondary-text-color: 10, 9, 9;
3050. }</style><p>The post <a href="https://firstfigconsulting.com/seo-that-works-6-proven-health-and-wellness-seo-strategies/">SEO That Works: 6 Proven Health and Wellness SEO Strategies</a> appeared first on <a href="https://firstfigconsulting.com">First Fig Marketing &amp; Consulting</a>.</p>
3051. ]]></content:encoded>
3055. <post-id xmlns="com-wordpress:feed-additions:1">2749</post-id> </item>
3056. <item>
3057. <title>The Importance of Content for Health and Wellness Brands: A Helpful Guide</title>
3058. <link>https://firstfigconsulting.com/content-marketing-guide/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=content-marketing-guide</link>
3060. <dc:creator><![CDATA[Kathleen Marrero]]></dc:creator>
3061. <pubDate>Fri, 17 Apr 2020 22:21:14 +0000</pubDate>
3062. <category><![CDATA[Digital Marketing Resources]]></category>
3063. <category><![CDATA[Wellness Content Marketing Resources]]></category>
3064. <category><![CDATA[Wellness Marketing]]></category>
3065. <category><![CDATA[Wellness Marketing Resources]]></category>
3066. <category><![CDATA[content marketing]]></category>
3067. <category><![CDATA[content marketing strategy]]></category>
3068. <category><![CDATA[digital marketing strategy]]></category>
3069. <category><![CDATA[health and wellness content marketing]]></category>
3070. <category><![CDATA[wellness content]]></category>
3071. <category><![CDATA[wellness marketing strategies]]></category>
3072. <guid isPermaLink="false">https://firstfigconsulting.com/?p=2704</guid>
3073.  
3074. <description><![CDATA[<p>Health and wellness brands are more important than ever. Over the past few years, people everywhere are making health and balance their number one priority if it wasn’t already, and if that’s your niche, it’s your time to shine.  Your health and wellness content must be clear, engaging, and trustworthy. The health and wellness industry [&#8230;]</p>
3075. <p>The post <a href="https://firstfigconsulting.com/content-marketing-guide/">The Importance of Content for Health and Wellness Brands: A Helpful Guide</a> appeared first on <a href="https://firstfigconsulting.com">First Fig Marketing &amp; Consulting</a>.</p>
3076. ]]></description>
3077. <content:encoded><![CDATA[
3078. <p></p>
3079.  
3080.  
3081.  
3082. <p class="has-medium-font-size">Health and wellness brands are more important than ever.</p>
3083.  
3084.  
3085.  
3086. <p></p>
3087.  
3088.  
3089.  
3090. <p class="has-medium-font-size">Over the past few years, people everywhere are making health and balance their number one priority if it wasn’t already, and if that’s your niche, it’s your time to shine. </p>
3091.  
3092.  
3093.  
3094. <p></p>
3095.  
3096.  
3097.  
3098. <p class="has-medium-font-size">Your health and wellness content must be clear, engaging, and trustworthy. The health and wellness industry is one that can’t get away with fluff, filler, or citing information without authoritative sources to back it up.</p>
3099.  
3100.  
3101.  
3102. <p></p>
3103.  
3104.  
3105.  
3106. <p class="has-medium-font-size">As if a global pandemic wasn’t reason enough to produce content, keep reading! </p>
3107.  
3108.  
3109.  
3110. <p></p>
3111.  
3112.  
3113.  
3114. <p class="has-medium-font-size">We’ll run through the benefits of <a href="https://firstfigconsulting.com/8-easy-wellness-marketing-strategies/">marketing for healthy lifestyle brands</a> (and more). </p>
3115.  
3116.  
3117.  
3118. <p></p>
3119.  
3120.  
3121.  
3122. <p></p>
3123.  
3124.  
3125.  
3126. <h1 class="wp-block-heading" id="h-content-is-influential">Content Is Influential</h1>
3127.  
3128.  
3129.  
3130. <p></p>
3131.  
3132.  
3133.  
3134. <p class="has-medium-font-size">There’s no denying it—<a href="https://stackla.com/resources/blog/12-stats-prove-social-content-influences-consumer-buying-behavior/" target="_blank" rel="noreferrer noopener">content influences the behavior</a> of all types, especially:</p>
3135.  
3136.  
3137.  
3138. <p></p>
3139.  
3140.  
3141.  
3142. <ul class="has-medium-font-size">
3143. <li>During a purchasing decision,</li>
3144.  
3145.  
3146.  
3147. <li>While recommending a company,</li>
3148.  
3149.  
3150.  
3151. <li>When seeking out second or third opinions.  </li>
3152. </ul>
3153.  
3154.  
3155.  
3156. <p></p>
3157.  
3158.  
3159.  
3160. <p class="has-medium-font-size">Content even has the power to impact global social commerce revenue!</p>
3161.  
3162.  
3163.  
3164. <p></p>
3165.  
3166.  
3167.  
3168. <p class="has-medium-font-size">People actively seek out their information online to help them feel good about decisions, to vent or rave about a company, and to feel confident in their resolution to buy something. So, if nothing else, produce content that can influence readers to make wise decisions concerning their health and wellness.</p>
3169.  
3170.  
3171.  
3172. <p></p>
3173.  
3174.  
3175.  
3176. <p></p>
3177.  
3178.  
3179.  
3180. <h1 class="wp-block-heading" id="h-content-tells-a-story">Content Tells a Story</h1>
3181.  
3182.  
3183.  
3184. <p></p>
3185.  
3186.  
3187.  
3188. <p class="has-medium-font-size">Health and wellness brands have a unique opportunity to connect with their audience. Storytelling in content is always engaging, but particularly so when it comes to health.</p>
3189.  
3190.  
3191.  
3192. <p></p>
3193.  
3194.  
3195.  
3196. <p class="has-medium-font-size">This allows you to connect with your audience emotionally. Emotional connections encourage long-term relationships with your customers and readers. </p>
3197.  
3198.  
3199.  
3200. <p></p>
3201.  
3202.  
3203.  
3204. <p class="has-medium-font-size">Even if you sell a product or service, sometimes ads, offers, and sales pitches can get overwhelming, redundant, and annoying. Storytelling allows you to focus on an overarching theme with a <a href="https://firstfigconsulting.com/mindful-marketing/">meaningful message</a>.</p>
3205.  
3206.  
3207.  
3208. <p></p>
3209.  
3210.  
3211.  
3212. <p></p>
3213.  
3214.  
3215.  
3216. <h1 class="wp-block-heading" id="h-content-establishes-your-authority">Content Establishes Your Authority</h1>
3217.  
3218.  
3219.  
3220. <p></p>
3221.  
3222.  
3223.  
3224. <p class="has-medium-font-size">How can you convince your readers that you’re trustworthy as a source and that your products are a substantial investment? The answer is to produce content in your niche that establishes your authority.</p>
3225.  
3226.  
3227.  
3228. <p></p>
3229.  
3230.  
3231.  
3232. <p class="has-medium-font-size">What does this mean for your content marketing? It needs to be relevant, engaging, and helpful. You can do this by linking to case studies, beefing up your content with guest posts, and being active online through every social media platform where your audience is active. </p>
3233.  
3234.  
3235.  
3236. <p></p>
3237.  
3238.  
3239.  
3240. <p class="has-medium-font-size">Good quality content also increases your relevancy with search engines. An essential aspect of your marketing strategy must include great content focused on the user experience and search engine optimization.</p>
3241.  
3242.  
3243.  
3244. <p class="has-medium-font-size"> </p>
3245.  
3246.  
3247.  
3248. <p class="has-medium-font-size">You can also stand out from the competition by hosting webinars, virtual consulting or training, video marketing, or producing e-books. </p>
3249.  
3250.  
3251.  
3252. <p></p>
3253.  
3254.  
3255.  
3256. <p></p>
3257.  
3258.  
3259.  
3260. <h1 class="wp-block-heading" id="h-health-and-wellness-brands-need-to-produce-high-quality-content">Health and Wellness Brands Need to Produce High-Quality Content</h1>
3261.  
3262.  
3263.  
3264. <p></p>
3265.  
3266.  
3267.  
3268. <p class="has-medium-font-size">Health and wellness are finally having their moment—and we hope it lasts.</p>
3269.  
3270.  
3271.  
3272. <p></p>
3273.  
3274.  
3275.  
3276. <p class="has-medium-font-size">As a healthcare professional or wellness influencer, there&#8217;s no better time for you to produce exciting content and connect with your audience. What is your <a href="https://firstfigconsulting.com/unique-selling-proposition/">unique selling proposition</a>, and how can you differentiate yourself with your content?  </p>
3277.  
3278.  
3279.  
3280. <p></p>
3281.  
3282.  
3283.  
3284. <p></p>
3285.  
3286.  
3287.  
3288. <h1 class="wp-block-heading" id="h-why-your-wellness-content-is-more-important-than-ever-before">Why your wellness content is more important than ever before</h1>
3289.  
3290.  
3291.  
3292. <p></p>
3293.  
3294.  
3295.  
3296. <p class="has-medium-font-size">Living a lifestyle focused on health and wellness is more important than ever before, and more and more people are working remotely and looking for balance in life. </p>
3297.  
3298.  
3299.  
3300. <p></p>
3301.  
3302.  
3303.  
3304. <p class="has-medium-font-size">Your <a href="https://firstfigconsulting.com/8-easy-wellness-marketing-strategies/">wellness marketing strategy</a> needs to come from a transitional aspect rather than a transactional one. With the shift in the world, it is more important than ever to transition your business into one motivated by providing value. </p>
3305.  
3306.  
3307.  
3308. <p></p>
3309.  
3310.  
3311.  
3312. <p></p>
3313.  
3314.  
3315.  
3316. <h2 class="wp-block-heading" id="h-you-have-their-attention-at-this-moment"><strong>You have their attention at this moment.</strong></h2>
3317.  
3318.  
3319.  
3320. <p></p>
3321.  
3322.  
3323.  
3324. <p class="has-medium-font-size">More people are online than ever before. </p>
3325.  
3326.  
3327.  
3328. <p></p>
3329.  
3330.  
3331.  
3332. <p class="has-medium-font-size">However, with the addition of people working from home, work-life balance has led to a new lifestyle for people. The moods can shift daily, and most seek opportunities to stay positive and healthy in a world where people want balance. </p>
3333.  
3334.  
3335.  
3336. <p></p>
3337.  
3338.  
3339.  
3340. <p class="has-medium-font-size">The need for positive messaging on health and wellness is more important than ever. People need wellness guides to help them through these uncertain places in their lives.  </p>
3341.  
3342.  
3343.  
3344. <p></p>
3345.  
3346.  
3347.  
3348. <p class="has-medium-font-size">With all this uncertainty, people need messages that help them take control of their health and give them peace. You have an opportunity to become that guide. </p>
3349.  
3350.  
3351.  
3352. <p></p>
3353.  
3354.  
3355.  
3356. <p></p>
3357.  
3358.  
3359.  
3360. <h2 class="wp-block-heading" id="h-how-can-you-offer-value"><strong>How can you offer value? </strong></h2>
3361.  
3362.  
3363.  
3364. <p></p>
3365.  
3366.  
3367.  
3368. <p class="has-medium-font-size">Remember, every piece of content you create should come from a place of giving and value. The people who need it most will remember your brand in the long run. They might not become your highest-paying customers or clients, but they will support your brand as you grow. </p>
3369.  
3370.  
3371.  
3372. <p></p>
3373.  
3374.  
3375.  
3376. <p class="has-medium-font-size">The other benefits are potential clients will be able to get an inside look into your offerings and, when the time is right, will confidently hop on board with your brand. </p>
3377.  
3378.  
3379.  
3380. <p></p>
3381.  
3382.  
3383.  
3384. <p class="has-medium-font-size">Consider offering free resources or discounts on your products. Now is a time when people are hesitant to commit to anything. If you take that pressure off the table, it presents an excellent opportunity for your business. </p>
3385.  
3386.  
3387.  
3388. <p></p>
3389.  
3390.  
3391.  
3392. <p></p>
3393.  
3394.  
3395.  
3396. <h1 class="wp-block-heading" id="h-it-is-time-to-transition-how-you-operate-in-your-business"><strong>It is time to transition how you operate in your business.</strong></h1>
3397.  
3398.  
3399.  
3400. <p></p>
3401.  
3402.  
3403.  
3404. <p class="has-medium-font-size">Your digital marketing strategy is a long-term game, so don’t lose sight in the short term. Yes, sales of your products and offers are necessary. But don’t make that the same focus as building a reputable foundation for your business. </p>
3405.  
3406.  
3407.  
3408. <p></p>
3409.  
3410.  
3411.  
3412. <p class="has-medium-font-size">The brands that are working on how their business is perceived by updating messaging, their website, and their offerings will come out stronger in the end. </p>
3413.  
3414.  
3415.  
3416. <p></p>
3417.  
3418.  
3419.  
3420. <p class="has-medium-font-size">Everyone’s business model needs to shift. You must learn how to showcase your value and be a resource to your audience. Everyone else who is doing business as usual will get lost in the noise online.</p>
3421.  
3422.  
3423.  
3424. <p></p>
3425.  
3426.  
3427.  
3428. <p class="has-medium-font-size">Not only will you be able to give back, but you will also create a successful business model that you can implement moving forward. This time is an opportunity to change organically with the way customers will approach businesses in the future. </p>
3429.  
3430.  
3431.  
3432. <p></p>
3433.  
3434.  
3435.  
3436. <p class="has-medium-font-size">Shift your business model designed to be transitional rather than transactional, and you will attract new customers, build customer loyalty and <a href="https://firstfigconsulting.com/mindful-marketing/">make genuine mindful connections</a> in a way that has not been readily available to small health and wellness businesses in the past. </p>
3437.  
3438.  
3439.  
3440. <p></p>
3441.  
3442.  
3443.  
3444. <p class="has-medium-font-size">That’s where we come in. We specialize in digital marketing, including content marketing for health and wellness brands. We’d love to help you optimize your strategy to build your brand awareness and get you as successful as you want to be!</p>
3445.  
3446.  
3447. <div class="wpforms-container wpforms-block wpforms-lead-forms-container" id="wpforms-4266"><form id="wpforms-form-4266" class="wpforms-validate wpforms-form wpforms-ajax-form" data-formid="4266" method="post" enctype="multipart/form-data" action="/feed/" data-token="8f98e951ae2e9d5183bb54e7931435be"><div class="wpforms-head-container"><div class="wpforms-title">Call Back Request</div></div><noscript class="wpforms-error-noscript">Please enable JavaScript in your browser to complete this form.</noscript><div class="wpforms-page-indicator progress" data-indicator="progress" data-indicator-color="#0c0d0d" data-scroll="1"><span class="wpforms-page-indicator-page-title" ></span><span class="wpforms-page-indicator-page-title-sep" style="display:none;"> - </span><span class="wpforms-page-indicator-steps">Step <span class="wpforms-page-indicator-steps-current">1</span> of 5</span><div class="wpforms-page-indicator-page-progress-wrap"><div class="wpforms-page-indicator-page-progress" style="width:20%;background-color:#0c0d0d"></div></div></div><div class="wpforms-field-container"><div class="wpforms-page wpforms-page-1 " data-page="1"><div id="wpforms-4266-field_6-container" class="wpforms-field wpforms-field-pagebreak" data-field-id="6"></div><div id="wpforms-4266-field_0-container" class="wpforms-field wpforms-field-name" data-field-id="0"><label class="wpforms-field-label" for="wpforms-4266-field_0">Name <span class="wpforms-required-label">*</span></label><div class="wpforms-field-row wpforms-field-large"><div class="wpforms-field-row-block wpforms-first wpforms-one-half"><input type="text" id="wpforms-4266-field_0" class="wpforms-field-name-first wpforms-field-required" name="wpforms[fields][0][first]" required><label for="wpforms-4266-field_0" class="wpforms-field-sublabel after ">First</label></div><div class="wpforms-field-row-block wpforms-one-half"><input type="text" id="wpforms-4266-field_0-last" class="wpforms-field-name-last wpforms-field-required" name="wpforms[fields][0][last]" required><label for="wpforms-4266-field_0-last" class="wpforms-field-sublabel after ">Last</label></div></div></div><div id="wpforms-4266-field_5-container" class="wpforms-field wpforms-field-pagebreak" data-field-id="5"><div class="wpforms-clear wpforms-pagebreak-left"><button class="wpforms-page-button wpforms-page-next" data-action="next" data-page="1" data-formid="4266" disabled>Next</button><div class="wpforms-lead-forms-progress">
3448. <div role='progressbar'
3449. class="wpforms-lead-forms-progress-bar"
3450. style="width: 16.67%;"
3451. aria-valuenow="1"
3452. aria-valuemin="1"
3453. aria-valuemax="6"
3454. ></div>
3455. </div>
3456. </div></div></div><div class="wpforms-page wpforms-page-2  " data-page="2" style="display:none;"><div id="wpforms-4266-field_1-container" class="wpforms-field wpforms-field-email" data-field-id="1"><label class="wpforms-field-label" for="wpforms-4266-field_1">Email <span class="wpforms-required-label">*</span></label><input type="email" id="wpforms-4266-field_1" class="wpforms-field-large wpforms-field-required" name="wpforms[fields][1]" spellcheck="false" required></div><div id="wpforms-4266-field_8-container" class="wpforms-field wpforms-field-pagebreak" data-field-id="8"><div class="wpforms-clear wpforms-pagebreak-left"><button class="wpforms-page-button wpforms-page-next" data-action="next" data-page="2" data-formid="4266" disabled>Next</button><div class="wpforms-lead-forms-progress">
3457. <div role='progressbar'
3458. class="wpforms-lead-forms-progress-bar"
3459. style="width: 16.67%;"
3460. aria-valuenow="1"
3461. aria-valuemin="1"
3462. aria-valuemax="6"
3463. ></div>
3464. </div>
3465. </div></div></div><div class="wpforms-page wpforms-page-3  " data-page="3" style="display:none;"><div id="wpforms-4266-field_4-container" class="wpforms-field wpforms-field-url" data-field-id="4"><label class="wpforms-field-label" for="wpforms-4266-field_4">Website / URL <span class="wpforms-required-label">*</span></label><input type="url" id="wpforms-4266-field_4" class="wpforms-field-large wpforms-field-required" name="wpforms[fields][4]" required></div><div id="wpforms-4266-field_9-container" class="wpforms-field wpforms-field-pagebreak" data-field-id="9"><div class="wpforms-clear wpforms-pagebreak-left"><button class="wpforms-page-button wpforms-page-next" data-action="next" data-page="3" data-formid="4266" disabled>Next</button><div class="wpforms-lead-forms-progress">
3466. <div role='progressbar'
3467. class="wpforms-lead-forms-progress-bar"
3468. style="width: 16.67%;"
3469. aria-valuenow="1"
3470. aria-valuemin="1"
3471. aria-valuemax="6"
3472. ></div>
3473. </div>
3474. </div></div></div><div class="wpforms-page wpforms-page-4  " data-page="4" style="display:none;"><div id="wpforms-4266-field_3-container" class="wpforms-field wpforms-field-phone" data-field-id="3"><label class="wpforms-field-label" for="wpforms-4266-field_3">Phone <span class="wpforms-required-label">*</span></label><input type="tel" id="wpforms-4266-field_3" class="wpforms-field-large wpforms-field-required wpforms-smart-phone-field" data-rule-smart-phone-field="true" name="wpforms[fields][3]" required></div><div id="wpforms-4266-field_10-container" class="wpforms-field wpforms-field-pagebreak" data-field-id="10"><div class="wpforms-clear wpforms-pagebreak-left"><button class="wpforms-page-button wpforms-page-next" data-action="next" data-page="4" data-formid="4266" disabled>Next</button><div class="wpforms-lead-forms-progress">
3475. <div role='progressbar'
3476. class="wpforms-lead-forms-progress-bar"
3477. style="width: 16.67%;"
3478. aria-valuenow="1"
3479. aria-valuemin="1"
3480. aria-valuemax="6"
3481. ></div>
3482. </div>
3483. </div></div></div><div class="wpforms-page wpforms-page-5 last " data-page="5" style="display:none;"><div id="wpforms-4266-field_2-container" class="wpforms-field wpforms-field-textarea" data-field-id="2"><label class="wpforms-field-label" for="wpforms-4266-field_2">Comment or Message <span class="wpforms-required-label">*</span></label><textarea id="wpforms-4266-field_2" class="wpforms-field-medium wpforms-field-required" name="wpforms[fields][2]" required></textarea></div><div id="wpforms-4266-field_7-container" class="wpforms-field wpforms-field-pagebreak" data-field-id="7"><div class="wpforms-clear wpforms-pagebreak-left"></div></div></div></div><!-- .wpforms-field-container --><div class="wpforms-submit-container" style="display:none;"><input type="hidden" name="wpforms[id]" value="4266"><input type="hidden" name="wpforms[author]" value="2"><button type="submit" name="wpforms[submit]" id="wpforms-submit-4266" class="wpforms-submit" data-alt-text="Sending..." data-submit-text="Submit" aria-live="assertive" value="wpforms-submit">Submit</button><img loading="lazy" decoding="async" src="https://firstfigconsulting.com/wp-content/plugins/wpforms/assets/images/submit-spin.svg" class="wpforms-submit-spinner" style="display: none;" width="26" height="26" alt="Loading"><div class="wpforms-lead-forms-progress">
3484. <div role='progressbar'
3485. class="wpforms-lead-forms-progress-bar"
3486. style="width: 16.67%;"
3487. aria-valuenow="1"
3488. aria-valuemin="1"
3489. aria-valuemax="6"
3490. ></div>
3491. </div>
3492. </div></form></div>  <!-- .wpforms-container --><style id="wpforms-lead-forms-inline-styles">#wpforms-4266, #wpforms-locked-4266 {
3493. --wpforms-lead-forms-accent-color: 12, 13, 13;
3494. --wpforms-lead-forms-box-shadow: none;
3495. --wpforms-lead-forms-border-radius: 0;
3496. --wpforms-lead-forms-container-background: transparent;
3497. --wpforms-lead-forms-container-background-color: #ffffff;
3498. --wpforms-lead-forms-field-border-color: #0d0c0c;
3499. --wpforms-lead-forms-primary-text-color: #0f0e0e;
3500. --wpforms-lead-forms-secondary-text-color: 10, 9, 9;
3501. }</style><p>The post <a href="https://firstfigconsulting.com/content-marketing-guide/">The Importance of Content for Health and Wellness Brands: A Helpful Guide</a> appeared first on <a href="https://firstfigconsulting.com">First Fig Marketing &amp; Consulting</a>.</p>
3502. ]]></content:encoded>
3506. <post-id xmlns="com-wordpress:feed-additions:1">2704</post-id> </item>
3507. <item>
3508. <title>8 Easy Strategies for Successful Wellness Marketing</title>
3509. <link>https://firstfigconsulting.com/8-easy-wellness-marketing-strategies/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=8-easy-wellness-marketing-strategies</link>
3511. <dc:creator><![CDATA[Kathleen Marrero]]></dc:creator>
3512. <pubDate>Fri, 11 Oct 2019 18:09:35 +0000</pubDate>
3513. <category><![CDATA[Wellness Content Marketing Resources]]></category>
3514. <category><![CDATA[Wellness Digital Marketing]]></category>
3515. <category><![CDATA[Wellness Marketing]]></category>
3516. <category><![CDATA[Wellness Marketing Resources]]></category>
3517. <category><![CDATA[Wellness Social Media Strategies]]></category>
3518. <category><![CDATA[health and wellness marketing strategies]]></category>
3519. <category><![CDATA[How to attract new clients]]></category>
3520. <category><![CDATA[wellness content]]></category>
3521. <category><![CDATA[wellness marketing]]></category>
3522. <category><![CDATA[wellness marketing ideas]]></category>
3523. <category><![CDATA[wellness marketing strategies]]></category>
3524. <guid isPermaLink="false">https://firstfigconsulting.com/?p=2450</guid>
3525.  
3526. <description><![CDATA[<p>The health and Wellness Industry is ever-changing and expanding. Today, a potential customer can get information, take classes, or learn something new from many sources. As we know, not all sources are up-to-date, helpful, or promoting real health and wellness advice, but regardless, information for a customer is accessible. So how does someone stand out [&#8230;]</p>
3527. <p>The post <a href="https://firstfigconsulting.com/8-easy-wellness-marketing-strategies/">8 Easy Strategies for Successful Wellness Marketing</a> appeared first on <a href="https://firstfigconsulting.com">First Fig Marketing &amp; Consulting</a>.</p>
3528. ]]></description>
3529. <content:encoded><![CDATA[
3530. <p></p>
3531.  
3532.  
3533.  
3534. <p class="has-medium-font-size">The health and Wellness Industry is ever-changing and expanding. Today, a potential customer can get information, take classes, or learn something new from many sources.</p>
3535.  
3536.  
3537.  
3538. <p></p>
3539.  
3540.  
3541.  
3542. <p class="has-medium-font-size">As we know, not all sources are up-to-date, helpful, or promoting real health and wellness advice, but regardless, information for a customer is accessible. So how does someone stand out in a space flooded with information and accessibility?&nbsp;</p>
3543.  
3544.  
3545.  
3546. <p></p>
3547.  
3548.  
3549.  
3550. <p class="has-medium-font-size">You need to find and connect with your audience online and provide them with valuable information that they will find useful.</p>
3551.  
3552.  
3553.  
3554. <p></p>
3555.  
3556.  
3557.  
3558. <p class="has-medium-font-size">There are always new ways to interact with potential clients online, and there are different marketing strategies that health and wellness entrepreneurs can use to break through the noise and build those connections online with their target audience.</p>
3559.  
3560.  
3561.  
3562. <p></p>
3563.  
3564.  
3565.  
3566. <p></p>
3567.  
3568.  
3569.  
3570. <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1025" height="577" src="https://firstfigconsulting.com/wp-content/uploads/2021/02/Blue-Pharmaceutical-Marketing-Presentation-5-1025x577.jpg" alt="" class="wp-image-3184" srcset="https://firstfigconsulting.com/wp-content/uploads/2021/02/Blue-Pharmaceutical-Marketing-Presentation-5-980x551.jpg 980w, https://firstfigconsulting.com/wp-content/uploads/2021/02/Blue-Pharmaceutical-Marketing-Presentation-5-480x270.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1025px, 100vw" /><figcaption class="wp-element-caption">Per Billion. <a href="https://www.mitoramarketing.com/blog/digital-2019-global-internet-use-accelerates" target="_blank" rel="noreferrer noopener">Source 2019 </a>Information  <a href="https://www.statista.com/statistics/617136/digital-population-worldwide/" target="_blank" rel="noreferrer noopener">Source 2020 Info</a>  <a href="https://wearesocial.com/blog/2018/01/global-digital-report-2018" target="_blank" rel="noreferrer noopener">Source 2018 Information</a><br><br></figcaption></figure>
3571.  
3572.  
3573.  
3574. <p></p>
3575.  
3576.  
3577.  
3578. <p></p>
3579.  
3580.  
3581.  
3582. <p class="has-medium-font-size">Creating a partial or all online wellness marketing strategy can be overwhelming, but it does not need to be. It just requires a shift in thinking about how we connect and appreciating that this shift in marketing is not an option but a necessity.&nbsp;</p>
3583.  
3584.  
3585.  
3586. <p></p>
3587.  
3588.  
3589.  
3590. <p class="has-medium-font-size">Online digital marketing strategies do not need to be complicated. The best way to begin is to understand your potential client, including their needs, wants, and especially frustrations.&nbsp;</p>
3591.  
3592.  
3593.  
3594. <p></p>
3595.  
3596.  
3597.  
3598. <p class="has-medium-font-size">This step is key to crafting any marketing strategy that will get results quickly. People want to be understood, and any brand that can do that will build that loyal connection with an audience online. The goal is to fill that void for your customers, answer their questions, and solve their problems.</p>
3599.  
3600.  
3601.  
3602. <p></p>
3603.  
3604.  
3605.  
3606. <p class="has-medium-font-size">We explain how you can create experiences that delight potential customers through every interaction with your brand.&nbsp;</p>
3607.  
3608.  
3609.  
3610. <p></p>
3611.  
3612.  
3613.  
3614. <p></p>
3615.  
3616.  
3617.  
3618. <h1 class="wp-block-heading" id="h-8-health-and-wellness-marketing-strategies-for-successful-campaign-outreach">8 Health and Wellness Marketing Strategies for Successful Campaign Outreach</h1>
3619.  
3620.  
3621.  
3622. <p></p>
3623.  
3624.  
3625.  
3626. <h2 class="wp-block-heading" id="h-wellness-marketing-ideas">Wellness Marketing Ideas</h2>
3627.  
3628.  
3629.  
3630. <p></p>
3631.  
3632.  
3633.  
3634. <h3 class="wp-block-heading" id="h-create-experiences">Create Experiences</h3>
3635.  
3636.  
3637.  
3638. <p></p>
3639.  
3640.  
3641.  
3642. <p class="has-medium-font-size">Every aspect during which your customer connects with your brand needs to be an experience. Being mindful of your client’s experiences will shape the sentiment of your brand.</p>
3643.  
3644.  
3645.  
3646. <p></p>
3647.  
3648.  
3649.  
3650. <p></p>
3651.  
3652.  
3653.  
3654. <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1025" height="577" src="https://firstfigconsulting.com/wp-content/uploads/2021/02/Blue-Pharmaceutical-Marketing-Presentation-1025x577.jpg" alt="" class="wp-image-3186" srcset="https://firstfigconsulting.com/wp-content/uploads/2021/02/Blue-Pharmaceutical-Marketing-Presentation-980x551.jpg 980w, https://firstfigconsulting.com/wp-content/uploads/2021/02/Blue-Pharmaceutical-Marketing-Presentation-480x270.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1025px, 100vw" /></figure>
3655.  
3656.  
3657.  
3658. <p></p>
3659.  
3660.  
3661.  
3662. <p></p>
3663.  
3664.  
3665.  
3666. <p class="has-medium-font-size">Most potential leads have had various dealings with your brand before they take action. You need to attract, delight, engage, and then finally convert them. Each step must be an experience, and each effort is equally important. This is all part of the journey your audience takes with your brand.</p>
3667.  
3668.  
3669.  
3670. <p></p>
3671.  
3672.  
3673.  
3674. <p class="has-medium-font-size">You must be critical of every step on this journey, knowing that brand loyalty is not guaranteed.&nbsp;</p>
3675.  
3676.  
3677.  
3678. <p></p>
3679.  
3680.  
3681.  
3682. <h3 class="wp-block-heading" id="h-how-to-attract-new-clients">How to attract new clients</h3>
3683.  
3684.  
3685.  
3686. <p></p>
3687.  
3688.  
3689.  
3690. <p class="has-medium-font-size">You can attract new clients by offering them something of value. It can be a written resource, a free class, or some other value offer. Within this touchpoint, you need to delight your potential customer.</p>
3691.  
3692.  
3693.  
3694. <p></p>
3695.  
3696.  
3697.  
3698. <p class="has-medium-font-size">They need to feel like this was a worthwhile experience and, more importantly, that they have been given some access you don’t give everyone. It is all about establishing exclusivity and an opportunity to experience your brand that will attract customers and set you apart from your competitors.&nbsp;</p>
3699.  
3700.  
3701.  
3702. <p></p>
3703.  
3704.  
3705.  
3706. <h3 class="wp-block-heading" id="h-how-to-engage-with-new-clients">How to engage with new clients</h3>
3707.  
3708.  
3709.  
3710. <p></p>
3711.  
3712.  
3713.  
3714. <p class="has-medium-font-size">The next step is to engage with clients. Ask for feedback or provide a call to action that encourages them to take the next step with your brand. It can be in the form of requesting them to sign up for a newsletter within your blog post or getting them to sign up for a package you offer.&nbsp;</p>
3715.  
3716.  
3717.  
3718. <p></p>
3719.  
3720.  
3721.  
3722. <p class="has-medium-font-size">The goal is to focus on how your clients feel about your actions. Be grateful for their time and any insights they offer about your services.&nbsp;</p>
3723.  
3724.  
3725.  
3726. <p></p>
3727.  
3728.  
3729.  
3730. <p class="has-medium-font-size">By understanding your brand’s values and mission, you can create an attainable customer experience and a wellness marketing strategy that leads them through a journey. Your focus must be on creating an experience that makes your client feel special and exclusive while valuing their insights.&nbsp;</p>
3731.  
3732.  
3733.  
3734. <p></p>
3735.  
3736.  
3737.  
3738. <p class="has-medium-font-size">Remember that each connection you have can be a step closer to acquiring them as loyal followers to your brand. Focus on <a href="https://firstfigconsulting.com/mindful-marketing/">mindful marketing strategies</a> that set your brand apart.&nbsp;</p>
3739.  
3740.  
3741.  
3742. <p></p>
3743.  
3744.  
3745.  
3746. <h3 class="wp-block-heading" id="h-are-you-social">Are You Social?</h3>
3747.  
3748.  
3749.  
3750. <p></p>
3751.  
3752.  
3753.  
3754. <p class="has-medium-font-size">The adage, if you build it, they will come, will not work in building a brand online. You need to know where your customers are online and engage with them. If you are just getting started or have established a decent following- social listening can help you develop a social media strategy that connects and offers something to an audience.&nbsp;</p>
3755.  
3756.  
3757.  
3758. <p></p>
3759.  
3760.  
3761.  
3762. <p></p>
3763.  
3764.  
3765.  
3766. <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1025" height="577" src="https://firstfigconsulting.com/wp-content/uploads/2021/02/Blue-Pharmaceutical-Marketing-Presentation-3-1025x577.jpg" alt="" class="wp-image-3187" srcset="https://firstfigconsulting.com/wp-content/uploads/2021/02/Blue-Pharmaceutical-Marketing-Presentation-3-980x551.jpg 980w, https://firstfigconsulting.com/wp-content/uploads/2021/02/Blue-Pharmaceutical-Marketing-Presentation-3-480x270.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1025px, 100vw" /><figcaption class="wp-element-caption">Source: <a href="https://sproutsocial.com/insights/data/social-media-connection/" target="_blank" rel="noreferrer noopener">SproutSocial</a>; <a href="https://www.socialmediatoday.com/news/new-study-examines-how-brand-engagement-on-social-influences-purchase-behav/561161/" target="_blank" rel="noreferrer noopener">SocialMediaToday</a><br><br></figcaption></figure>
3767.  
3768.  
3769.  
3770. <p></p>
3771.  
3772.  
3773.  
3774. <p></p>
3775.  
3776.  
3777.  
3778. <p></p>
3779.  
3780.  
3781.  
3782. <p class="has-medium-font-size">Social listening is changing the trends of how social media has worked in the past. It allows an opportunity to monitor your brand’s social media channels for customer feedback, mentions, and even discussions regarding specific keywords, topics, or competitors.</p>
3783.  
3784.  
3785.  
3786. <p></p>
3787.  
3788.  
3789.  
3790. <p class="has-medium-font-size"><a href="https://blog.hubspot.com/service/social-listening" target="_blank" rel="noreferrer noopener">HubSpot</a> says, “Social listening finds root causes behind social conversations and implements long-term strategy changes. By performing social listening, you can create the kind of content your followers want, develop new ideas based on industry trends, improve your customer experience by interacting directly with customers, and continuously shift your customer strategy to fit the current need.”&nbsp;&nbsp;</p>
3791.  
3792.  
3793.  
3794. <p></p>
3795.  
3796.  
3797.  
3798. <p class="has-medium-font-size">Christina Garnett explains in her article, <a href="https://medium.com/swlh/thanks-for-listening-but-do-something-2a2a99f65c61" target="_blank" rel="noreferrer noopener">Thanks For Listening, But Do Something</a>, social listening provides insights into potential customers’ wants and needs. It is a fantastic opportunity to produce something that will make your brand stand out and increase visibility!</p>
3799.  
3800.  
3801.  
3802. <p></p>
3803.  
3804.  
3805.  
3806. <h2 class="wp-block-heading" id="h-how-to-begin-monitoring-your-brand">How to begin monitoring your brand</h2>
3807.  
3808.  
3809.  
3810. <p></p>
3811.  
3812.  
3813.  
3814. <p class="has-medium-font-size">Many free and paid options are available for social listening and monitoring your brand and industry. Play around with some social listening sites, and you will quickly see the opportunities to craft a social media marketing strategy that connects.</p>
3815.  
3816.  
3817.  
3818. <p></p>
3819.  
3820.  
3821.  
3822. <p class="has-medium-font-size">The important aspect of social media is to remember to be social. It is not a platform to post and forget it. Social media is two-way communication with your customers. It is an excellent opportunity for your business to connect with an active audience on social media and engage and build a community online.&nbsp;</p>
3823.  
3824.  
3825.  
3826. <p></p>
3827.  
3828.  
3829.  
3830. <h3 class="wp-block-heading has-medium-font-size" id="h-does-your-content-provide-value">Does your content provide value?</h3>
3831.  
3832.  
3833.  
3834. <p></p>
3835.  
3836.  
3837.  
3838. <p class="has-medium-font-size">Be a resource! Content is a crucial aspect of any wellness marketing strategy.&nbsp;</p>
3839.  
3840.  
3841.  
3842. <p></p>
3843.  
3844.  
3845.  
3846. <p class="has-medium-font-size">Start by focusing on one type of potential customer and create content geared just for them. Write in a conversational format as if you are sitting and speaking with them. Your content should feel personally written to provide information for your ideal customer.</p>
3847.  
3848.  
3849.  
3850. <p></p>
3851.  
3852.  
3853.  
3854. <p class="has-medium-font-size">Content accomplishes two important things. First, it makes your reader feel valued by addressing some needs. Secondly, it establishes your credibility in the field.&nbsp;</p>
3855.  
3856.  
3857.  
3858. <p></p>
3859.  
3860.  
3861.  
3862. <p class="has-medium-font-size">Content will influence every aspect of your online marketing strategy. It attracts new followers to your brand and becomes a resource for people seeking knowledge. You can build your brand’s credibility and value through sound, well-written content.&nbsp;</p>
3863.  
3864.  
3865.  
3866. <p></p>
3867.  
3868.  
3869.  
3870. <p></p>
3871.  
3872.  
3873.  
3874. <p></p>
3875.  
3876.  
3877.  
3878. <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1025" height="577" src="https://firstfigconsulting.com/wp-content/uploads/2021/02/Blue-Pharmaceutical-Marketing-Presentation-4-1-1025x577.jpg" alt="" class="wp-image-3188" srcset="https://firstfigconsulting.com/wp-content/uploads/2021/02/Blue-Pharmaceutical-Marketing-Presentation-4-1-980x551.jpg 980w, https://firstfigconsulting.com/wp-content/uploads/2021/02/Blue-Pharmaceutical-Marketing-Presentation-4-1-480x270.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1025px, 100vw" /><figcaption class="wp-element-caption"><a href="https://blog.hubspot.com/marketing/why-do-people-read-blogs" target="_blank" rel="noreferrer noopener">Source</a></figcaption></figure>
3879.  
3880.  
3881.  
3882. <p></p>
3883.  
3884.  
3885.  
3886. <p></p>
3887.  
3888.  
3889.  
3890. <p class="has-medium-font-size">Remember that your content might be your audience’s first experience with your brand. Through search engine optimization, your audience could have found you through an organic search online. Are you sure your content has given them precisely what they sought? Don’t miss this opportunity with a new connection—first impressions matter.&nbsp;</p>
3891.  
3892.  
3893.  
3894. <p></p>
3895.  
3896.  
3897.  
3898. <p class="has-medium-font-size">Obviously, any business’s goal would be to generate leads, but this should not be your overall content goal. Content gets you found online and can provide resources for those searching for information. On a secondary level, your content will build your authority in any space and trustworthiness in your expertise. Make sure it is thorough and a valuable resource.</p>
3899.  
3900.  
3901.  
3902. <p></p>
3903.  
3904.  
3905.  
3906. <h3 class="wp-block-heading" id="h-are-you-original-and-filling-a-void">Are you original and filling a void?</h3>
3907.  
3908.  
3909.  
3910. <p></p>
3911.  
3912.  
3913.  
3914. <p class="has-medium-font-size">Today, people have access to so much information at such a rapid pace. As an entrepreneur, I have often heard that you must be original to stand out. But how do you do something unique if it seems everything has been done before?&nbsp;</p>
3915.  
3916.  
3917.  
3918. <p></p>
3919.  
3920.  
3921.  
3922. <p class="has-medium-font-size">The tip is to connect with your audience. Once a year, I reach out to the ideal customer connections I have built on social media. I sincerely connect, asking for an honest discussion about their marketing efforts and frustrations. I stress that I am not looking to sell them anything, but I am trying to get an insight into their industry to create value for my customers.</p>
3923.  
3924.  
3925.  
3926. <p></p>
3927.  
3928.  
3929.  
3930. <p class="has-medium-font-size">The response is always one of ease, graciousness, and openness. I have been blessed to have real conversations about pain points with innovators in wellness and other small businesses.&nbsp;</p>
3931.  
3932.  
3933.  
3934. <p></p>
3935.  
3936.  
3937.  
3938. <p class="has-medium-font-size">These conversations have shifted my business offerings to serve the wellness and small business community because I am not creating from an assumption but rather from a real understanding of the communities I love.&nbsp;</p>
3939.  
3940.  
3941.  
3942. <p></p>
3943.  
3944.  
3945.  
3946. <p class="has-medium-font-size">Your audience is always looking to fill a need. Whether through a question, a desire, or a solution to a frustration, your business can offer something they need. This is the opportunity that sets your brand apart. Research your audience and create something uniquely of value that you can offer.</p>
3947.  
3948.  
3949.  
3950. <p></p>
3951.  
3952.  
3953.  
3954. <h3 class="wp-block-heading" id="h-utilize-video">Utilize Video</h3>
3955.  
3956.  
3957.  
3958. <p></p>
3959.  
3960.  
3961.  
3962. <p class="has-medium-font-size">Content is evolving, and the direction of content is video! Customers are more engaged with video than ever before, and it is showing no signs of slowing down.&nbsp;</p>
3963.  
3964.  
3965.  
3966. <p></p>
3967.  
3968.  
3969.  
3970. <p></p>
3971.  
3972.  
3973.  
3974. <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1025" height="577" src="https://firstfigconsulting.com/wp-content/uploads/2021/02/Blue-Pharmaceutical-Marketing-Presentation-2-1025x577.jpg" alt="" class="wp-image-3189" srcset="https://firstfigconsulting.com/wp-content/uploads/2021/02/Blue-Pharmaceutical-Marketing-Presentation-2-980x551.jpg 980w, https://firstfigconsulting.com/wp-content/uploads/2021/02/Blue-Pharmaceutical-Marketing-Presentation-2-480x270.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1025px, 100vw" /><figcaption class="wp-element-caption"><a href="https://biteable.com/blog/video-marketing-statistics/" target="_blank" rel="noreferrer noopener">&nbsp;Source</a></figcaption></figure>
3975.  
3976.  
3977.  
3978. <p></p>
3979.  
3980.  
3981.  
3982. <p></p>
3983.  
3984.  
3985.  
3986. <p class="has-medium-font-size">According to <a href="https://research.hubspot.com/content-trends-global-preferences?_ga=2.104026633.849525006.1557335164-509227949.1547064439">H</a><a href="https://blog.hubspot.com/marketing/video-marketing?__hstc=240018588.58f02ff133438ecd55fa98c0c7f805e1.1570036538810.1570456030225.1570627351967.3&amp;__hssc=240018588.1.1570627351967&amp;__hsfp=1630474595">ubSpot </a><a href="https://blog.hubspot.com/marketing/video-marketing?__hstc=240018588.58f02ff133438ecd55fa98c0c7f805e1.1570036538810.1570456030225.1570627351967.3&amp;__hssc=240018588.1.1570627351967&amp;__hsfp=1630474595" target="_blank" rel="noreferrer noopener">Research</a>, more than 50% of consumers want to see videos from brands more than any other type of content.</p>
3987.  
3988.  
3989.  
3990. <p></p>
3991.  
3992.  
3993.  
3994. <p class="has-medium-font-size">Video needs to be an essential part of your marketing strategy. It can be a compliment to your written blog posts or quick social media videos that offer insights into who you are or what your business offers. There are many different wellness marketing ideas, like behind-the-scenes shots, tutorials, or even a personalized message. Let your creative flag fly!</p>
3995.  
3996.  
3997.  
3998. <p></p>
3999.  
4000.  
4001.  
4002. <p class="has-medium-font-size">John Lincoln discusses the focus on live streaming in his article, <a href="https://johnlincoln.marketing/marketing-ideas-small-businesses/" target="_blank" rel="noreferrer noopener">11 Simple (And Cheap) Marketing Ideas for Small Businesses</a>. Live streaming allows a small business to get its brand in front of an audience in real time. This type of broadcast is an effective way to engage and connect, and reach viewers organically.&nbsp;</p>
4003.  
4004.  
4005.  
4006. <p></p>
4007.  
4008.  
4009.  
4010. <p class="has-medium-font-size"><a href="https://www.canva.com/create/videos/" target="_blank" rel="noreferrer noopener"><strong>Canva’s Video Maker</strong></a> is a tool that can help create compelling educational, explainer, or marketing videos within a few clicks. Video is an important complement to written content and needs to be a part of your overall marketing strategy to connect with your audience.&nbsp;</p>
4011.  
4012.  
4013.  
4014. <p></p>
4015.  
4016.  
4017.  
4018. <h3 class="wp-block-heading" id="h-focus-on-email-campaigns">Focus on Email Campaigns</h3>
4019.  
4020.  
4021.  
4022. <p></p>
4023.  
4024.  
4025.  
4026. <p class="has-medium-font-size">According to <a href="https://www.statista.com/statistics/255080/number-of-e-mail-users-worldwide/" target="_blank" rel="noreferrer noopener">Statista</a>, there are 3.9 billion daily email users. This number is expected to climb to 4.3 billion by 2023.&nbsp; <a href="https://blog.hubspot.com/marketing/email-marketing-stats" target="_blank" rel="noreferrer noopener">source</a></p>
4027.  
4028.  
4029.  
4030. <p></p>
4031.  
4032.  
4033.  
4034. <p class="has-medium-font-size">As anyone who has opened their email inbox in the morning can attest, we receive many emails daily.&nbsp;&nbsp;</p>
4035.  
4036.  
4037.  
4038. <p></p>
4039.  
4040.  
4041.  
4042. <p class="has-medium-font-size">However, email is inexpensive to reach customers and keep them informed. It is your warm connection with an audience, and your email list is the key to scaling your business.&nbsp;</p>
4043.  
4044.  
4045.  
4046. <p></p>
4047.  
4048.  
4049.  
4050. <p class="has-medium-font-size">But we must remember that people are being inundated with emails telling us about new products and services, so yours needs to stand out. Make sure your email has a purpose and provides value to your audience.&nbsp;</p>
4051.  
4052.  
4053.  
4054. <p></p>
4055.  
4056.  
4057.  
4058. <h3 class="wp-block-heading" id="h-how-to-create-a-connection-through-email">How to Create a Connection Through Email?</h3>
4059.  
4060.  
4061.  
4062. <p></p>
4063.  
4064.  
4065.  
4066. <p class="has-medium-font-size">Your email must be compelling and have a call to action that leads the customer through a funnel. It needs to offer the reader something, entice them to trust you, and move through a process you have designed.&nbsp;</p>
4067.  
4068.  
4069.  
4070. <p></p>
4071.  
4072.  
4073.  
4074. <p class="has-medium-font-size">You have been a customer somewhere. Think about your favorite emails that you receive. What hooked you, made you click on their email, and kept you loyal?</p>
4075.  
4076.  
4077.  
4078. <p></p>
4079.  
4080.  
4081.  
4082. <h3 class="wp-block-heading" id="h-update-your-website">Update Your Website</h3>
4083.  
4084.  
4085.  
4086. <p></p>
4087.  
4088.  
4089.  
4090. <p class="has-medium-font-size">Most people believe you are not a credible business if you don’t have a website.</p>
4091.  
4092.  
4093.  
4094. <p></p>
4095.  
4096.  
4097.  
4098. <p class="has-medium-font-size">According to <a href="https://searchengineland.com/5-reasons-websites-still-matter-local-search-2017-275080" target="_blank" rel="noreferrer noopener">Search Engine Land</a>, “Consumers use websites to find or engage with businesses 63 percent of the time, and 30 percent automatically strike a business from consideration if they don’t have a website.”&nbsp;</p>
4099.  
4100.  
4101.  
4102. <p></p>
4103.  
4104.  
4105.  
4106. <p class="has-medium-font-size">That is a large enough percentage to take having a website seriously. A website is a great place to showcase everything you have to offer. Think of it as an online storefront. You can shape your customers’ feel, messaging, and journeys.</p>
4107.  
4108.  
4109.  
4110. <p></p>
4111.  
4112.  
4113.  
4114. <p class="has-medium-font-size">You can use many templates to get yourself started creating a website. Remember, though, not all are created equal. It depends on what your goals are online. At the very least, ensure the website template offerings have a user-friendly and mobile-responsive design.</p>
4115.  
4116.  
4117.  
4118. <p></p>
4119.  
4120.  
4121.  
4122. <p class="has-medium-font-size">The content on your website is equally as important as the design. Content needs to be clear, convincing, and attractive. Your goal is to keep an audience on your website. Offer value, include a call-to-action, and keep it clear and compelling.&nbsp;</p>
4123.  
4124.  
4125.  
4126. <p></p>
4127.  
4128.  
4129.  
4130. <h3 class="wp-block-heading" id="h-build-a-community"><strong>Build a Community</strong></h3>
4131.  
4132.  
4133.  
4134. <p></p>
4135.  
4136.  
4137.  
4138. <p class="has-medium-font-size">I recently contacted a fellow marketer online based on one of their social media posts. I had a quick question that I DM’d them. The response I got was nothing short of enlightening. My question was answered, and she sent me her number and told me to call her.&nbsp;</p>
4139.  
4140.  
4141.  
4142. <p></p>
4143.  
4144.  
4145.  
4146. <p class="has-medium-font-size">The call was insightful, and she generously talked with me for over 20 minutes giving me information and ideas. I will forever be grateful and loyal and supportive of her efforts. It does not need to be challenging to deal with customers, potential leads, or those seeking information. Make everyone feel special interacting with you.</p>
4147.  
4148.  
4149.  
4150. <p></p>
4151.  
4152.  
4153.  
4154. <p class="has-medium-font-size">Treat your customers online as you would in person. Thank them, make them feel important, and support and encourage them. It will create a positive experience interacting with your brand and be remembered.&nbsp;&nbsp;</p>
4155.  
4156.  
4157.  
4158. <p></p>
4159.  
4160.  
4161.  
4162. <p class="has-medium-font-size">Interacting with your community online is essential to growing your business. The goal is to build your community by showing up, engaging, adding value, and proving your expertise.&nbsp;</p>
4163.  
4164.  
4165.  
4166. <p></p>
4167.  
4168.  
4169.  
4170. <h3 class="wp-block-heading" id="h-remember-gratitude">Remember Gratitude.&nbsp;</h3>
4171.  
4172.  
4173.  
4174. <p></p>
4175.  
4176.  
4177.  
4178. <p class="has-medium-font-size">We have all been customers somewhere. We know how we expect and deserve to be treated. You must remember your customer in that way and treat them how you would expect and would be delighted to interact with a brand.&nbsp;</p>
4179.  
4180.  
4181.  
4182. <p></p>
4183.  
4184.  
4185.  
4186. <p class="has-medium-font-size">The more you empathize with your customer’s needs and struggles, the more you can provide. Your empathy in their journey will build your credibility and loyalty to your brand.&nbsp;</p>
4187.  
4188.  
4189.  
4190. <p></p>
4191.  
4192.  
4193.  
4194. <p class="has-medium-font-size">Every aspect of a marketing strategy needs to focus on building relationships with an audience from a place of gratitude. It needs to be driven by a reciprocal need to give and receive and always keep your customer’s experience and journey in mind.&nbsp;</p>
4195. <p>The post <a href="https://firstfigconsulting.com/8-easy-wellness-marketing-strategies/">8 Easy Strategies for Successful Wellness Marketing</a> appeared first on <a href="https://firstfigconsulting.com">First Fig Marketing &amp; Consulting</a>.</p>
4196. ]]></content:encoded>
4200. <post-id xmlns="com-wordpress:feed-additions:1">2450</post-id> </item>
4201. </channel>
4202. </rss>
4203.