Congratulations!

[Valid RSS] This is a valid RSS feed.

Recommendations

This feed is valid, but interoperability with the widest range of feed readers could be improved by implementing the following recommendations.

Source: http://www.eweek.com/rss.xml

  1. <?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
  2. xmlns:content="http://purl.org/rss/1.0/modules/content/"
  3. xmlns:wfw="http://wellformedweb.org/CommentAPI/"
  4. xmlns:dc="http://purl.org/dc/elements/1.1/"
  5. xmlns:atom="http://www.w3.org/2005/Atom"
  6. xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
  7. xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
  8. >
  9.  
  10. <channel>
  11. <title>eWEEK</title>
  12. <atom:link href="https://www.eweek.com/feed/" rel="self" type="application/rss+xml" />
  13. <link>https://www.eweek.com/</link>
  14. <description>Technology News, Tech Product Reviews, Research and Enterprise Analysis</description>
  15. <lastBuildDate>Tue, 30 Apr 2024 15:21:21 +0000</lastBuildDate>
  16. <language>en-US</language>
  17. <sy:updatePeriod>
  18. hourly </sy:updatePeriod>
  19. <sy:updateFrequency>
  20. 1 </sy:updateFrequency>
  21. <generator>https://wordpress.org/?v=6.4.3</generator>
  22. <item>
  23. <title>OpenAI Sora: Revolutionary Text-to-Video Tool</title>
  24. <link>https://www.eweek.com/artificial-intelligence/openai-sora-overview/</link>
  26. <dc:creator><![CDATA[Collins Ayuya]]></dc:creator>
  27. <pubDate>Mon, 29 Apr 2024 23:33:18 +0000</pubDate>
  28. <category><![CDATA[Artificial Intelligence]]></category>
  29. <category><![CDATA[Latest News]]></category>
  30. <category><![CDATA[artificial intelligence]]></category>
  31. <category><![CDATA[Generative AI]]></category>
  32. <category><![CDATA[openai sora]]></category>
  33. <guid isPermaLink="false">https://www.eweek.com/?p=224544</guid>
  34.  
  35. <description><![CDATA[<p>Curious about OpenAI Sora? Discover the future of text-to-video in our latest overview.</p>
  36. <p>The post <a href="https://www.eweek.com/artificial-intelligence/openai-sora-overview/">OpenAI Sora: Revolutionary Text-to-Video Tool</a> appeared first on <a href="https://www.eweek.com">eWEEK</a>.</p>
  37. ]]></description>
  38. <content:encoded><![CDATA[<p>Sora, created by OpenAI, uses generative AI to enable users to transform simple text prompts into complex video content seamlessly.</p>
  39. <p>This innovative text-to-video platform will not only enhance creative processes but also open up countless possibilities across multiple sectors by enabling the quick creation of contextually rich visual narratives based on simple text prompts. As OpenAI continues to push the boundaries of generative AI, Sora promises to be an exciting next step in video creation. Currently, Sora is available only to select preview users, though it&#8217;s expected to launch publicly very soon.</p>
  40. <div id="ez-toc-container" class="ez-toc-v2_0_62 ez-toc-wrap-left counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction">
  41. <p class="ez-toc-title">TABLE OF CONTENTS</p>
  42. <label for="ez-toc-cssicon-toggle-item-6632b9746a6f3" class="ez-toc-cssicon-toggle-label"><span class="ez-toc-cssicon"><span class="eztoc-hide" style="display:none;">Toggle</span><span class="ez-toc-icon-toggle-span"><svg style="fill: #ffffff;color:#ffffff" xmlns="http://www.w3.org/2000/svg" class="list-377408" width="20px" height="20px" viewBox="0 0 24 24" fill="none"><path d="M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z" fill="currentColor"></path></svg><svg style="fill: #ffffff;color:#ffffff" class="arrow-unsorted-368013" xmlns="http://www.w3.org/2000/svg" width="10px" height="10px" viewBox="0 0 24 24" version="1.2" baseProfile="tiny"><path d="M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z"/></svg></span></span></label><input type="checkbox"  id="ez-toc-cssicon-toggle-item-6632b9746a6f3"  aria-label="Toggle" /><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class="ez-toc-link ez-toc-heading-1" href="https://www.eweek.com/artificial-intelligence/openai-sora-overview/#what-is-openai-sora" title="What is OpenAI Sora?">What is OpenAI Sora?</a></li><li class='ez-toc-page-1'><a class="ez-toc-link ez-toc-heading-2" href="https://www.eweek.com/artificial-intelligence/openai-sora-overview/#the-evolution-of-generative-ai-text-to-video" title="The Evolution of Generative AI Text-to-Video ">The Evolution of Generative AI Text-to-Video </a></li><li class='ez-toc-page-1'><a class="ez-toc-link ez-toc-heading-3" href="https://www.eweek.com/artificial-intelligence/openai-sora-overview/#how-openais-sora-works" title="How OpenAI’s Sora Works">How OpenAI’s Sora Works</a></li><li class='ez-toc-page-1'><a class="ez-toc-link ez-toc-heading-4" href="https://www.eweek.com/artificial-intelligence/openai-sora-overview/#key-features-of-openais-sora" title="Key Features of OpenAI’s Sora">Key Features of OpenAI’s Sora</a></li><li class='ez-toc-page-1'><a class="ez-toc-link ez-toc-heading-5" href="https://www.eweek.com/artificial-intelligence/openai-sora-overview/#practical-example-applications-of-openais-sora" title="Practical Example Applications of OpenAI’s Sora">Practical Example Applications of OpenAI’s Sora</a></li><li class='ez-toc-page-1'><a class="ez-toc-link ez-toc-heading-6" href="https://www.eweek.com/artificial-intelligence/openai-sora-overview/#use-cases-of-sora" title="Use Cases of Sora">Use Cases of Sora</a></li><li class='ez-toc-page-1'><a class="ez-toc-link ez-toc-heading-7" href="https://www.eweek.com/artificial-intelligence/openai-sora-overview/#soras-potential-impact-on-businesses" title="Sora&#8217;s Potential Impact on Businesses">Sora&#8217;s Potential Impact on Businesses</a></li><li class='ez-toc-page-1'><a class="ez-toc-link ez-toc-heading-8" href="https://www.eweek.com/artificial-intelligence/openai-sora-overview/#9-notable-risks-and-limitations-of-sora" title="9 Notable Risks and Limitations of Sora">9 Notable Risks and Limitations of Sora</a></li><li class='ez-toc-page-1'><a class="ez-toc-link ez-toc-heading-9" href="https://www.eweek.com/artificial-intelligence/openai-sora-overview/#top-3-alternatives-to-openais-sora" title="Top 3 Alternatives to OpenAI’s Sora">Top 3 Alternatives to OpenAI’s Sora</a></li><li class='ez-toc-page-1'><a class="ez-toc-link ez-toc-heading-10" href="https://www.eweek.com/artificial-intelligence/openai-sora-overview/#choosing-the-right-tool-for-your-needs" title="Choosing the Right Tool for Your Needs">Choosing the Right Tool for Your Needs</a></li><li class='ez-toc-page-1'><a class="ez-toc-link ez-toc-heading-11" href="https://www.eweek.com/artificial-intelligence/openai-sora-overview/#getting-started-with-openais-sora" title="Getting Started with OpenAI’s Sora">Getting Started with OpenAI’s Sora</a></li><li class='ez-toc-page-1'><a class="ez-toc-link ez-toc-heading-12" href="https://www.eweek.com/artificial-intelligence/openai-sora-overview/#future-developments-and-updates-for-openais-sora" title="Future Developments and Updates for OpenAI’s Sora">Future Developments and Updates for OpenAI’s Sora</a></li><li class='ez-toc-page-1'><a class="ez-toc-link ez-toc-heading-13" href="https://www.eweek.com/artificial-intelligence/openai-sora-overview/#frequently-asked-questions-faqs" title="Frequently Asked Questions (FAQs)">Frequently Asked Questions (FAQs)</a></li><li class='ez-toc-page-1'><a class="ez-toc-link ez-toc-heading-14" href="https://www.eweek.com/artificial-intelligence/openai-sora-overview/#bottom-line-anticipating-openais-sora" title="Bottom Line: Anticipating OpenAI’s Sora">Bottom Line: Anticipating OpenAI’s Sora</a></li></ul></nav></div>
  43.  
  44. <h2><strong>What is OpenAI Sora?</strong></h2>
  45. <p>A <a href="https://www.eweek.com/artificial-intelligence/what-is-generative-ai/">generative AI</a> platform that convert text descriptions into high-quality video content, OpenAI Sora&#8217;s value proposition includes unprecedented creative flexibility and efficiency for professionals such as filmmakers, marketers, and digital creators to produce cinematic-quality videos from basic, conversational text prompts.</p>
  46. <p><a href="https://openai.com/sora">Sora</a> opens up remarkable new possibilities for personalized and dynamic storytelling while also democratizing the ability to tell visual stories to anyone who can clearly communicate with text prompts.</p>
  47. <p><img decoding="async" class="wp-image-224548 size-full" src="https://www.eweek.com/wp-content/uploads/2024/04/ew_20240426-openai-sora-overview-figure_a.jpg" alt="An example of Sora’s output based on a textual prompt." width="1000" height="618" srcset="https://www.eweek.com/wp-content/uploads/2024/04/ew_20240426-openai-sora-overview-figure_a.jpg 1000w, https://www.eweek.com/wp-content/uploads/2024/04/ew_20240426-openai-sora-overview-figure_a-300x185.jpg 300w, https://www.eweek.com/wp-content/uploads/2024/04/ew_20240426-openai-sora-overview-figure_a-768x475.jpg 768w, https://www.eweek.com/wp-content/uploads/2024/04/ew_20240426-openai-sora-overview-figure_a-696x430.jpg 696w, https://www.eweek.com/wp-content/uploads/2024/04/ew_20240426-openai-sora-overview-figure_a-680x420.jpg 680w, https://www.eweek.com/wp-content/uploads/2024/04/ew_20240426-openai-sora-overview-figure_a-356x220.jpg 356w" sizes="(max-width: 1000px) 100vw, 1000px" /></p>
  48. <p><em>Image: An example of Sora’s output based on a text prompt.</em></p>
  49. <h2><strong>The Evolution of Generative AI Text-to-Video </strong></h2>
  50. <p>The journey from simple text to sophisticated video content creation through <a href="https://www.eweek.com/artificial-intelligence/what-is-artificial-intelligence/">artificial intelligence</a> has seen remarkable advancements over the years, which have ultimately led to tools like OpenAI&#8217;s Sora. Years ago, the ability to generate life-like videos from text would’ve seemed out of reach, but it’s now a practical reality thanks to the broader evolution of artificial intelligence to generate dynamic visual content.</p>
  51. <p>Previously, the development of AI in content generation focused on text-to-image processes, with tools like <a href="https://www.eweek.com/artificial-intelligence/midjourney-vs-dalle/">Midjourney</a>, <a href="https://www.eweek.com/artificial-intelligence/midjourney-vs-stable-diffusion/">Stable Diffusion</a>, and DALL-E taking center stage. These tools paved the way for text-to-video capabilities by demonstrating the potential of generative AI to create detailed and contextually relevant images from textual prompts.</p>
  52. <p>Building on the foundation set by text-to-image technologies, the transition to text-to-video involves more complex AI systems that not only <a href="https://www.eweek.com/artificial-intelligence/best-ai-art-generators/">AI images</a> but also create dynamic, moving visuals. Additionally, these moving visuals have narrative elements integrated into them.</p>
  53. <p>Tools like OpenAI&#8217;s Sora are the pinnacle of this technology. Sora uses advanced <a href="https://www.eweek.com/big-data-and-analytics/machine-learning/">machine learning</a> techniques for high-quality videos that can mimic real-life cinematography styles, adapt to various artistic preferences, and generate content suitable for applications like marketing, education, and entertainment.</p>
  54. <p>Based on this trajectory, we can expect even greater integration of AI with creative processes, where artificial intelligence not only assists in content creation but also adds value by enhancing creativity while reducing production times and democratizing high-quality content creation even more.</p>
  55. <p><em><strong>To learn about today&#8217;s top generative AI tools for the video market, see our guide: <a href="https://www.eweek.com/artificial-intelligence/best-ai-video-generators/">5 Best AI Video Generators</a></strong></em></p>
  56. <h2><strong>How OpenAI’s Sora Works</strong></h2>
  57. <p>We’ve established that Sora is an AI tool that leverages generative AI to turn textual prompts into visually rich videos. Here&#8217;s a deeper look at how Sora operates:</p>
  58. <h3><strong>The AI Behind Sora: Understanding the Technology</strong></h3>
  59. <p>Sora leverages a unified representation of visual data, which allows for the large-scale training of generative models across a wide range of durations, aspect ratios, and resolutions.</p>
  60. <p>The tool is capable of generating videos that can last up to a full minute in high definition, a significant advancement over previous models, which focused on shorter and less variable content. This capability is powered by a combination of generative adversarial networks (GANs), autoregressive transformers, and diffusion models, each contributing to the model&#8217;s ability to create detailed and dynamic visual narratives from textual input.</p>
  61. <h3><strong>Step-by-Step: Converting Text to Video with Sora</strong></h3>
  62. <ul>
  63. <li><strong>Input processing:</strong> The process begins when a user inputs a text prompt that describes the desired video content. Sora&#8217;s models interpret these descriptions to grasp complex elements like narrative structure, visual details, and emotional tones.</li>
  64. <li><strong>Content generation:</strong> Sora&#8217;s AI then synthesizes this information to start generating video frames. This involves simulating realistic scenarios and visual elements that align with the provided text, ensuring that each frame is both visually coherent and contextually tied to the narrative.</li>
  65. <li><strong>Refinement and output:</strong> After the initial video generation, Sora refines the output to enhance visual continuity, quality, and realism. The video is rendered in high resolution and can be previewed and edited if necessary.</li>
  66. </ul>
  67. <p><img decoding="async" class="wp-image-224547 size-full" src="https://www.eweek.com/wp-content/uploads/2024/04/ew_20240426-openai-sora-overview-figure_b.jpg" alt="A video of New York submerged." width="1000" height="620" srcset="https://www.eweek.com/wp-content/uploads/2024/04/ew_20240426-openai-sora-overview-figure_b.jpg 1000w, https://www.eweek.com/wp-content/uploads/2024/04/ew_20240426-openai-sora-overview-figure_b-300x186.jpg 300w, https://www.eweek.com/wp-content/uploads/2024/04/ew_20240426-openai-sora-overview-figure_b-768x476.jpg 768w, https://www.eweek.com/wp-content/uploads/2024/04/ew_20240426-openai-sora-overview-figure_b-696x432.jpg 696w, https://www.eweek.com/wp-content/uploads/2024/04/ew_20240426-openai-sora-overview-figure_b-677x420.jpg 677w, https://www.eweek.com/wp-content/uploads/2024/04/ew_20240426-openai-sora-overview-figure_b-356x220.jpg 356w" sizes="(max-width: 1000px) 100vw, 1000px" /><em style="font-family: Verdana, BlinkMacSystemFont, -apple-system, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;">Image: A video of New York submerged.</em><span style="font-family: Verdana, BlinkMacSystemFont, -apple-system, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;"> </span></p>
  68. <h2><strong>Key Features of OpenAI’s Sora</strong></h2>
  69. <p>Among the impressive feature of OpenAI&#8217;s Sora are a great accuracy of transcription from text to video, an ability to recognize and interpret language, and the capacity to integrate with other platforms.</p>
  70. <h3><strong>Accuracy and Speed of Transcription</strong></h3>
  71. <p>OpenAI&#8217;s Sora transforms text into video with remarkable accuracy and speed. This ensures that the generated content closely adheres to the user&#8217;s input while minimizing processing time. It’s particularly beneficial in environments where users need rapid content turnaround, such as news media and content marketing, as it’ll allow them to swiftly create complex video narratives.</p>
  72. <h3><strong>Language and Dialect Recognition Capabilities</strong></h3>
  73. <p>Sora leverages <a href="https://www.eweek.com/artificial-intelligence/chatgpt-enterprise/">GPT</a> to understand user prompts. This means that it has access to the advanced language and dialect recognition capabilities of ChatGPT, which enable it to handle a diverse range of linguistic inputs. This inclusivity allows users from different linguistic backgrounds to utilize Sora effectively, ensuring that the linguistic nuances of various users are capable of producing the right video output.</p>
  74. <h3><strong>Integration with Other Platforms and Tools</strong></h3>
  75. <p>A key feature of Sora is its potential for integration with other platforms and tools, particularly in professional video editing software. Adobe Premiere Pro, for example, is exploring integrating Sora to leverage its <a href="https://www.eweek.com/artificial-intelligence/best-ai-video-generators/">AI-driven video creation</a> capabilities. This integration would revolutionize traditional video editing workflows by automating complex editing tasks and enhancing creative possibilities, thereby transforming how professionals approach video production.</p>
  76. <h3><strong>Adaptive Content Generation</strong></h3>
  77. <p>Sora is equipped with adaptive content generation capabilities, which allow it to adapt the style, tone, and complexity of the videos based on the input text. This adaptability makes it suitable for a range of applications, from creating simple explanatory videos to producing complex narrative films that require a deeper level of emotional and thematic resonance.</p>
  78. <p><em><b style="font-family: Verdana, BlinkMacSystemFont, -apple-system, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;">For more information about generative AI providers, read our in-depth guide: </b><a style="font-family: Verdana, BlinkMacSystemFont, -apple-system, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;" href="https://www.eweek.com/artificial-intelligence/generative-ai-companies/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=generative-ai-companies-top-12-leaders"><b>Generative AI Companies: Top 20 Leaders</b></a></em></p>
  79. <h2><strong>Practical Example Applications of OpenAI’s Sora</strong></h2>
  80. <p>OpenAI&#8217;s Sora provides a versatile platform for various industries and applications. Here are some key areas where Sora would make a significant impact:</p>
  81. <ul>
  82. <li><strong>Enhancing content creation workflows:</strong> Sora streamlines video production processes, enabling creators to generate high-quality content quickly and efficiently. This is especially useful for industries like marketing and film where time and quality are non-negotiable.</li>
  83. <li><strong>Accessibility improvements through accurate transcriptions:</strong> By converting written content into accurate video transcriptions, Sora enhances accessibility, making content more inclusive for individuals affected by language barriers.</li>
  84. <li><strong>Abstract videos:</strong> Sora is capable of generating fascinating abstract content. This can simplify the creative process of finding the right visual representation of abstract concepts for artists and designers as well as other creatives.</li>
  85. <li><strong>Educational uses:</strong> Educators can use Sora to transform lectures and written materials into engaging video content. This can enhance learning experiences, provide students with more interactive study aids, and ultimately lead to more effective lessons.</li>
  86. <li><strong>Cityscapes:</strong> Urban planners and architects can use Sora to create dynamic visualizations of cityscapes and urban developments from textual descriptions, aiding in planning and stakeholder presentations.</li>
  87. </ul>
  88. <p><img decoding="async" class="wp-image-224546 size-full" src="https://www.eweek.com/wp-content/uploads/2024/04/ew_20240426-openai-sora-overview-figure_c.jpg" alt="A stunning representation of Tokyo." width="1000" height="637" srcset="https://www.eweek.com/wp-content/uploads/2024/04/ew_20240426-openai-sora-overview-figure_c.jpg 1000w, https://www.eweek.com/wp-content/uploads/2024/04/ew_20240426-openai-sora-overview-figure_c-300x191.jpg 300w, https://www.eweek.com/wp-content/uploads/2024/04/ew_20240426-openai-sora-overview-figure_c-768x489.jpg 768w, https://www.eweek.com/wp-content/uploads/2024/04/ew_20240426-openai-sora-overview-figure_c-696x443.jpg 696w, https://www.eweek.com/wp-content/uploads/2024/04/ew_20240426-openai-sora-overview-figure_c-659x420.jpg 659w" sizes="(max-width: 1000px) 100vw, 1000px" /></p>
  89. <p><em>Image: A stunning representation of Tokyo</em></p>
  90. <ul>
  91. <li><strong>Animation examples:</strong> Sora can generate animated sequences from text descriptions, which gives animators and graphic designers a powerful tool to visualize concepts and storyboards.</li>
  92. <li><strong>Animal content:</strong> Wildlife documentaries and educational content creators can utilize Sora to produce realistic animal behavior and habitat scenes, enhancing viewers&#8217; understanding and engagement.</li>
  93. <li><strong>Advertising campaigns:</strong> Marketers can quickly produce tailored video ads based on specific campaign texts, drastically reducing production time and costs.</li>
  94. <li><strong>Customer support:</strong> Companies can create customized video responses for customer support inquiries and deliver more personal and detailed explanations than traditional text-based responses.</li>
  95. <li><strong>Real estate visualization:</strong> Real estate agents can generate virtual tours and realistic property overviews from descriptions to give potential buyers a more immersive viewing experience.</li>
  96. </ul>
  97. <h2><strong>Use Cases of Sora</strong></h2>
  98. <p>The possibilities for implementing Sora are vast – and growing. Here are some of the most significant and practical use cases at the moment:</p>
  99. <h3><strong>Advertising and Marketing</strong></h3>
  100. <p>In advertising and marketing, Sora provides a powerful tool for companies to produce creative video ads directly from textual campaign ideas. This quickens the creative process and makes it easy to iterate on marketing strategies. As a result, marketing teams can more effectively target their audiences with compelling visual narratives.</p>
  101. <h3><strong>Prototyping and Concept Visualization</strong></h3>
  102. <p>Designers and developers can use Sora to visualize, present, and communicate prototypes and concepts instantly. This is highly beneficial in fields like UI/UX design and architecture where visualizing new ideas and adjustments can significantly enhance the design process.</p>
  103. <h3><strong>Synthetic Data Generation</strong></h3>
  104. <p>Sora can be used to generate synthetic data for training other AI models. In scenarios where privacy concerns or the unavailability of real data are issues, synthetic data generated by Sora can provide a valuable alternative for <a href="https://www.eweek.com/big-data-and-analytics/machine-learning/">machine learning</a> training purposes.</p>
  105. <h3><strong>Video Games</strong></h3>
  106. <p>Game developers can utilize Sora to create dynamic cutscenes, character interactions, and environment animations based on narrative inputs. With this, the video game industry can kill two birds with one stone: reduce game development time and reduce the resources spent on development. This can also add a layer of customization and interactivity to gaming experiences – with lowered costs.</p>
  107. <h3><strong>Film and Storytelling</strong></h3>
  108. <p>Sora offers filmmakers a tool to quickly produce storyboards or pilot scenes from scripts. This can help in pitching ideas, testing different narrative approaches, or even creating short films directly from written content. It has the potential to disrupt storytelling and filmmaking by enabling creators to produce videos directly from scripts or narrative descriptions. This capability would allow filmmakers to experiment with different visual styles and storylines quickly and, again, at a lower cost than traditional methods.</p>
  109. <h3><strong>Social Media</strong></h3>
  110. <p>Sora can massively impact <a href="https://www.eweek.com/artificial-intelligence/social-media-ai-tools/">AI social media content creation</a> by allowing users to quickly generate engaging and visually appealing videos based on trending topics or promotional content descriptions. This can improve social media strategies as it can be particularly useful for creating engaging posts, advertisements, or viral videos that require rapid production to capitalize on trending topics.</p>
  111. <p><img decoding="async" class="wp-image-224545 size-full" src="https://www.eweek.com/wp-content/uploads/2024/04/ew_20240426-openai-sora-overview-figure_d.jpg" alt="A screenshot of a short video of wolf puppies." width="1000" height="846" srcset="https://www.eweek.com/wp-content/uploads/2024/04/ew_20240426-openai-sora-overview-figure_d.jpg 1000w, https://www.eweek.com/wp-content/uploads/2024/04/ew_20240426-openai-sora-overview-figure_d-300x254.jpg 300w, https://www.eweek.com/wp-content/uploads/2024/04/ew_20240426-openai-sora-overview-figure_d-768x650.jpg 768w, https://www.eweek.com/wp-content/uploads/2024/04/ew_20240426-openai-sora-overview-figure_d-696x589.jpg 696w, https://www.eweek.com/wp-content/uploads/2024/04/ew_20240426-openai-sora-overview-figure_d-496x420.jpg 496w" sizes="(max-width: 1000px) 100vw, 1000px" /></p>
  112. <p><em>Image: A screenshot from a short video of wolf puppies.</em></p>
  113. <h2><strong>Sora&#8217;s Potential Impact on Businesses</strong></h2>
  114. <p>If generative AI tools like ChatGPT and Midjourney are anything to go by, OpenAI&#8217;s Sora will have a massive impact on various business sectors. Here are some areas where we can expect to see its influence.</p>
  115. <h3><strong>Revolutionizing Content Creation</strong></h3>
  116. <p>In content creation, the advent of AI like OpenAI&#8217;s Sora is disrupting the norm by allowing for rapid production of high-quality video content from simple text prompts.</p>
  117. <p>Traditionally, content creation has been a resource-intensive process that needed significant time and technical skills. Sora disrupts this by offering a streamlined, efficient approach that reduces human input and leads to a faster turnaround. You can expect to see Sora giving its users the ability to scale content production without proportional increases in cost or labor.</p>
  118. <h3><strong>Enhancing Marketing Strategies</strong></h3>
  119. <p>The impact of Sora extends to enhancing strategies through its rapid content generation capabilities. Marketers can now produce timely, relevant video content that aligns with dynamic market trends, increasing engagement and improving the effectiveness of campaigns. This agility will enable businesses to maintain a more competitive edge.</p>
  120. <h3><strong>Streamlining Production Workflows</strong></h3>
  121. <p>The introduction of Sora also influences production workflows by automating and simplifying complex video production tasks. The greatest impact of this can be felt in industries like film and media, where the traditional barriers to video production—cost, time, and complexity—can be significantly reduced.</p>
  122. <p>As a result, production companies can allocate more resources to creative exploration and narrative development, which can yield richer and more diverse storytelling.</p>
  123. <h3><strong>Impact on Business Models and Pricing</strong></h3>
  124. <p>We can’t ignore Sora&#8217;s influence on business models and pricing within the creative and tech industries. By lowering the barriers to high-quality video production, a broader range of businesses can instantly adopt video as a key component of their marketing and communication strategies. This democratization can spur new business models focused on content-as-a-service, where companies offer tailored video content on demand.</p>
  125. <h3><strong>Innovating Music Marketing</strong></h3>
  126. <p>Sora introduces innovative approaches to music marketing, which can encourage artists and labels to create visually engaging content that resonates with audiences across diverse platforms. This can enhance promotional efforts, broaden reach, deepen audience engagement, and ultimately open new avenues for revenue and artist exposure.</p>
  127. <h3><strong>Facilitating Customer Engagement and Support</strong></h3>
  128. <p>Another area poised for significant impact is customer engagement and support. Sora enables businesses to create personalized video responses or explanatory content based on customer interactions or queries. This promises to enhance the customer service experience, streamline support processes, and add a layer of personalization and engagement, which will go a long way toward improving customer satisfaction and loyalty.</p>
  129. <p><em><strong>To see a list of the leading generative AI apps, read our guide: <a href="https://www.eweek.com/artificial-intelligence/generative-ai-apps-tools/">Top 20 Generative AI Tools and Apps 2024</a></strong></em></p>
  130. <h2><strong>9 Notable Risks and Limitations of Sora</strong></h2>
  131. <p>Despite all of its enormous potential, the Sora platform is still new and imperfect. Indeed, the entire field of generative AI is fraught with challenges, due to the nascent nature of this emerging AI technology.</p>
  132. <h3><strong>Risks of Using Sora</strong></h3>
  133. <p>The deployment of OpenAI&#8217;s Sora brings with it several potential risks that need careful consideration:</p>
  134. <ul>
  135. <li><strong>Generation of harmful content:</strong> There is a risk that Sora could be used to create harmful or inappropriate content, which could have legal and ethical implications.</li>
  136. <li><strong>Misinformation and disinformation:</strong> Given its capability to generate realistic videos from text prompts, Sora could potentially be used to create and spread misinformation and disinformation, complicating efforts to ensure media authenticity.</li>
  137. <li><strong>Biases and stereotypes:</strong> Like many AI systems, Sora may inadvertently perpetuate biases and stereotypes if not properly trained or if the underlying data used for training includes such biases.</li>
  138. <li><strong>Privacy concerns:</strong> The ability to create realistic videos could lead to privacy violations, especially if the technology is used to generate videos of individuals without their consent.</li>
  139. <li><strong>Security risks:</strong> The powerful capabilities of Sora also pose security risks, particularly if the technology is accessed by malicious actors looking to commit fraud.</li>
  140. </ul>
  141. <h3><strong>Limitations of Sora</strong></h3>
  142. <p>In addition to risks, Sora also has limitations that users must consider:</p>
  143. <ul>
  144. <li><strong>Unanswered questions on reliability:</strong> There are still questions about the reliability of videos generated by Sora, making it difficult to judge how reliable the outputs are as it’s yet to be opened up to the general public for use.</li>
  145. <li><strong>Video length:</strong> Currently, Sora&#8217;s capabilities are optimized for generating videos up to a minute long, which may not be sufficient for all applications.</li>
  146. <li><strong>Resolution and quality constraints:</strong> While Sora can produce high-quality videos, there may be limitations regarding the resolution and detail achievable, especially compared to traditional video production methods.</li>
  147. <li><strong>Computational resource requirements:</strong> The advanced AI technology behind Sora requires significant computational resources, which could limit its accessibility for users with limited technical infrastructure.</li>
  148. </ul>
  149. <h2><strong>Top 3 Alternatives to OpenAI’s Sora</strong></h2>
  150. <p><img decoding="async" class="alignright wp-image-224084" src="https://www.eweek.com/wp-content/uploads/2024/02/elai-icon.png" alt="Elai icon." width="150" height="150" srcset="https://www.eweek.com/wp-content/uploads/2024/02/elai-icon.png 200w, https://www.eweek.com/wp-content/uploads/2024/02/elai-icon-150x150.png 150w" sizes="(max-width: 150px) 100vw, 150px" /></p>
  151. <h3><strong>Elai.io</strong></h3>
  152. <p>Elai.io specializes in creating AI videos from text with an on-screen presenter. This platform allows users to customize avatars, including the option to create a digital version of themselves, and supports voice cloning to match the presenter&#8217;s appearance with a corresponding voice. You can also translate your video into more than 75 languages. As a result, Elai.io is particularly effective for creating educational and corporate training videos that benefit from a personal touch.</p>
  153. <div style="display: flex; justify-content: center; align-items: center; padding: 20px;">
  154. <div class="wp-block-button has-custom-width wp-block-button__width-50 has-custom-font-size is-style-outline has-large-font-size td_btn_large"><a class="wp-block-button__link has-white-color has-text-color has-background wp-element-button" style="border-radius: 38px; background-color: #478ac6;" href="https://link.technologyadvice.com/r/elai-ew-openai-sora-overview" target="_blank" rel="noopener nofollow sponsored">Visit Elai.io</a></div>
  155. </div>
  156. <p><img decoding="async" class="alignright wp-image-222188" src="https://www.eweek.com/wp-content/uploads/2023/05/synthesia-icon.png" alt="Synthesia icon." width="150" height="150" srcset="https://www.eweek.com/wp-content/uploads/2023/05/synthesia-icon.png 200w, https://www.eweek.com/wp-content/uploads/2023/05/synthesia-icon-150x150.png 150w" sizes="(max-width: 150px) 100vw, 150px" /></p>
  157. <h3><strong>Synthesia.io</strong></h3>
  158. <p>Synthesia stands out for its ability to animate more than 160 AI avatars with voiceovers in over 130 languages. Unlike Sora, which focuses more on generating cinematic video content from text, Synthesia excels at producing straightforward, avatar-led videos that can communicate a wide range of messages across different linguistic and cultural contexts. It’s great for creating training videos at scale.</p>
  159. <div style="display: flex; justify-content: center; align-items: center; padding: 20px;">
  160. <div class="wp-block-button has-custom-width wp-block-button__width-50 has-custom-font-size is-style-outline has-large-font-size td_btn_large"><a class="wp-block-button__link has-white-color has-text-color has-background wp-element-button" style="border-radius: 38px; background-color: #478ac6;" href="https://link.technologyadvice.com/r/synthesia-ew-openai-sora-overview" target="_blank" rel="noopener nofollow sponsored">Visit Synthesia.io</a></div>
  161. </div>
  162. <p><img decoding="async" class="alignright wp-image-223211" src="https://www.eweek.com/wp-content/uploads/2023/10/pictory-icon.png" alt="Pictory icon." width="150" height="150" srcset="https://www.eweek.com/wp-content/uploads/2023/10/pictory-icon.png 200w, https://www.eweek.com/wp-content/uploads/2023/10/pictory-icon-150x150.png 150w" sizes="(max-width: 150px) 100vw, 150px" /></p>
  163. <h3><strong>Pictory</strong></h3>
  164. <p>Pictory&#8217;s strength lies in its capability to quickly convert text content into engaging, concise social media videos. This platform is best for marketers and content creators who need to rapidly produce visually appealing video content for platforms like Instagram, Twitter, and Facebook, where short, snappy videos perform best.</p>
  165. <div style="display: flex; justify-content: center; align-items: center; padding: 20px;">
  166. <div class="wp-block-button has-custom-width wp-block-button__width-50 has-custom-font-size is-style-outline has-large-font-size td_btn_large"><a class="wp-block-button__link has-white-color has-text-color has-background wp-element-button" style="border-radius: 38px; background-color: #478ac6;" href="https://link.technologyadvice.com/r/pictory-ew-openai-sora-overview" target="_blank" rel="noopener nofollow sponsored">Visit Pictory</a></div>
  167. </div>
  168. <h2><strong>Choosing the Right Tool for Your Needs</strong></h2>
  169. <p>When selecting the right AI video generation tool, there are some factors to keep in mind to ensure they meet your specific needs. First, determine whether the tool in consideration is straightforward enough for you in terms of a learning curve. Platforms like Sora, Synthesia, and Pictory each offer unique user interfaces and functionalities for different levels of technical expertise. Choose a tool that aligns with the skill level of the intended users for smooth adoption and effective use.</p>
  170. <p>Two, assess the features and capabilities of the tool based on what you want to use it for. Consider what types of video content the tool can generate, its language capabilities, and any particular strengths, such as the ability to produce high-quality videos, summarize input text into concise videos, or support for multiple languages. For instance, if your primary need is for creating educational content that requires a human avatar, Elai.io may be preferable due to its focus on customizable avatar-based videos. Conversely, if you need to create videos in multiple languages, Synthesia.io would be an excellent choice due to its robust language and dialect support.</p>
  171. <p>Lastly, consider the integration capabilities of the tool with other software and platforms. This is particularly important if you need to seamlessly and conveniently incorporate video content into larger digital marketing or content management systems.</p>
  172. <h2><strong>Getting Started with OpenAI’s Sora</strong></h2>
  173. <p>To begin using OpenAI&#8217;s Sora for generating AI-powered videos, follow these essential steps. Keep in mind that at the time of writing, Sora’s not open to the public for use and is only available to so-called &#8220;red teamers,&#8221; meaning users who get a pre-release invite.</p>
  174. <ul>
  175. <li><strong>Sign up for access:</strong> As Sora is still in its early stages, gaining access might be limited to certain users or through specific invitations. Visit the OpenAI website to find out the current availability and sign up for any early access programs or public releases.</li>
  176. <li><strong>Understand the system requirements:</strong> Ensure that your system meets the technical requirements needed to run Sora. This includes having an appropriate hardware setup and any necessary software installations or updates.</li>
  177. <li><strong>Explore the user interface:</strong> Once you have access, take some time to navigate through Sora’s user interface. Familiarize yourself with the various features and settings available, which will help you in creating your video content.</li>
  178. <li><strong>Start with simple projects:</strong> Begin your experience with Sora by creating short, simple video projects. This will help you understand the capabilities of the tool and how to best utilize it for different types of content.</li>
  179. <li><strong>Utilize available resources:</strong> OpenAI and other communities may offer tutorials, guides, and forums where you can learn more about using Sora effectively. Engage with these resources to improve your skills and stay updated on any new features or updates.</li>
  180. <li><strong>Experiment with different prompts:</strong> As you become more comfortable with Sora, experiment with various textual prompts to explore the range of video content you can create. This experimentation will help you understand the limitations and potential of the tool.</li>
  181. </ul>
  182. <h2><strong>Future Developments and Updates for OpenAI’s Sora</strong></h2>
  183. <p>Clearly, the future development of Sora will be shaped by its public response, so certainly community feedback will likely have a major influence its future direction.</p>
  184. <h3><strong>Upcoming Features and Roadmap</strong></h3>
  185. <p>OpenAI has been relatively tight-lipped about the specific future developments for Sora, but we can use patterns in AI evolution to speculate and suggest several potential upgrades. These may include improvements in video resolution and length, enabling users to create longer and more detailed videos.</p>
  186. <p>Additionally, it wouldn’t be a surprise to get higher AI model accuracy and processing speed that would enhance the overall quality and user experience. OpenAI may also expand the linguistic capabilities of Sora, incorporating more languages and dialects to cater to a global audience.</p>
  187. <h3><strong>The Role of Community Feedback in Shaping Sora</strong></h3>
  188. <p>Since community feedback is key to shaping the development of Sora, OpenAI has initiated a phase where Sora is accessible to a small group of safety testers, which suggests that the feedback from these initial users will heavily influence subsequent updates and features. This community-driven approach will ensure that Sora evolves in a way that meets the needs and expectations of its users while addressing any ethical or practical concerns that arise during these early days.</p>
  189. <h3><strong>Enhancing Safety Features and Ethical Guidelines</strong></h3>
  190. <p>Given the potential of Sora to generate realistic and potentially misleading content, OpenAI is likely to focus on enhancing safety features and ethical guidelines. This includes developing more robust detection tools to differentiate AI-generated videos from real footage and implementing stricter user verification processes to prevent misuse.</p>
  191. <p>Currently, watermarks are considered for the videos Sora generates, but it’s relatively easy to remove watermarks from videos, meaning a more effective measure is likely to be developed.</p>
  192. <h2><strong>Frequently Asked Questions (FAQs)</strong></h2>
  193. <h3><strong>Is Sora AI Available to the Public?</strong></h3>
  194. <p>Sora is currently in a limited release phase and is not yet available to the general public. OpenAI has announced plans to make Sora publicly accessible later this year. This phased approach allows for initial testing and feedback to ensure the tool meets quality and ethical standards before a wider release.</p>
  195. <h3><strong>How Do I Access Sora AI?</strong></h3>
  196. <p>As of now, access to Sora is restricted to safety testers and select users through early access programs. Prospective users are encouraged to sign up for updates on OpenAI’s website to receive notifications about public availability and how to gain access once it opens up.</p>
  197. <h3><strong>How Much Is Sora Now?</strong></h3>
  198. <p>OpenAI hasn&#8217;t disclosed details on the pricing of Sora. The company is likely to announce the cost structure closer to the public release date. However, it’s anticipated that pricing may vary based on usage volume, features, and the level of access required.</p>
  199. <h2><strong>Bottom Line: Anticipating OpenAI’s Sora</strong></h2>
  200. <p>As we anticipate the full public release of OpenAI’s Sora, the potential for revolutionizing video content creation is immense. Sora represents a significant leap forward in AI technology as it not only promises to democratize video content production across various industries but also poses challenges that need careful consideration, such as content authenticity and ethical usage.</p>
  201. <p>As OpenAI continues to refine this exciting tool, it will be essential for them to keep <a href="https://www.eweek.com/artificial-intelligence/generative-ai-ethics/">ethical considerations in AI development</a> in mind. Ultimately, Sora offers an exciting glimpse into the future of digital media.</p>
  202. <p><em><strong>For a full portrait of the AI vendors serving a wide array of business needs, read our in-depth guide: <a href="https://www.eweek.com/artificial-intelligence/ai-companies/">150+ Top AI Companies</a></strong></em></p>
  203. <p>The post <a href="https://www.eweek.com/artificial-intelligence/openai-sora-overview/">OpenAI Sora: Revolutionary Text-to-Video Tool</a> appeared first on <a href="https://www.eweek.com">eWEEK</a>.</p>
  204. ]]></content:encoded>
  208. </item>
  209. <item>
  210. <title>The Future of Generative AI: Trends and Challenges</title>
  211. <link>https://www.eweek.com/artificial-intelligence/future-of-generative-ai/</link>
  213. <dc:creator><![CDATA[Shelby Hiter]]></dc:creator>
  214. <pubDate>Mon, 29 Apr 2024 21:46:56 +0000</pubDate>
  215. <category><![CDATA[Artificial Intelligence]]></category>
  216. <category><![CDATA[Latest News]]></category>
  217. <category><![CDATA[Future of Generative AI]]></category>
  218. <category><![CDATA[Generative AI]]></category>
  219. <category><![CDATA[large language models]]></category>
  220. <guid isPermaLink="false">https://www.eweek.com/?p=224530</guid>
  221.  
  222. <description><![CDATA[<p>Quickly growing from a niche project in a few tech companies to a global phenomenon for business and professional users alike, generative AI is one of the hottest technology initiatives of the moment – and won&#8217;t be giving up its spotlight anytime soon. Furthermore, generative AI is evolving at a stunningly rapid pace, enabling it [&#8230;]</p>
  223. <p>The post <a href="https://www.eweek.com/artificial-intelligence/future-of-generative-ai/">The Future of Generative AI: Trends and Challenges</a> appeared first on <a href="https://www.eweek.com">eWEEK</a>.</p>
  224. ]]></description>
  225. <content:encoded><![CDATA[<p>Quickly growing from a niche project in a few tech companies to a global phenomenon for business and professional users alike, generative AI is one of the hottest technology initiatives of the moment – and won&#8217;t be giving up its spotlight anytime soon.</p>
  226. <p>Furthermore, generative AI is evolving at a stunningly rapid pace, enabling it to address a wide range of business use cases with increasing power and accuracy. Clearly, generative AI is restructuring the way organizations do and view their work.</p>
  227. <p>With both established tech enterprises and smaller AI startups vying for the next generative AI breakthrough, future prospects for generative AI are changing as rapidly as the technology itself. For better understand its future, this<span style="font-family: Verdana, BlinkMacSystemFont, -apple-system, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;"> guide provides a snapshot of generative AI’s past and present, along with a deep dive into what the years ahead likely hold for generative AI. </span></p>
  228. <div id="ez-toc-container" class="ez-toc-v2_0_62 ez-toc-wrap-left counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction">
  229. <p class="ez-toc-title">TABLE OF CONTENTS</p>
  230. <label for="ez-toc-cssicon-toggle-item-6632b97470536" class="ez-toc-cssicon-toggle-label"><span class="ez-toc-cssicon"><span class="eztoc-hide" style="display:none;">Toggle</span><span class="ez-toc-icon-toggle-span"><svg style="fill: #ffffff;color:#ffffff" xmlns="http://www.w3.org/2000/svg" class="list-377408" width="20px" height="20px" viewBox="0 0 24 24" fill="none"><path d="M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z" fill="currentColor"></path></svg><svg style="fill: #ffffff;color:#ffffff" class="arrow-unsorted-368013" xmlns="http://www.w3.org/2000/svg" width="10px" height="10px" viewBox="0 0 24 24" version="1.2" baseProfile="tiny"><path d="M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z"/></svg></span></span></label><input type="checkbox"  id="ez-toc-cssicon-toggle-item-6632b97470536"  aria-label="Toggle" /><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class="ez-toc-link ez-toc-heading-1" href="https://www.eweek.com/artificial-intelligence/future-of-generative-ai/#generative-ais-future-8-predictions" title="Generative AI&#8217;s Future: 8 Predictions">Generative AI&#8217;s Future: 8 Predictions</a></li><li class='ez-toc-page-1'><a class="ez-toc-link ez-toc-heading-2" href="https://www.eweek.com/artificial-intelligence/future-of-generative-ai/#generative-ais-recent-past-suggests-its-future" title="Generative AI’s Recent Past Suggests Its Future">Generative AI’s Recent Past Suggests Its Future</a></li><li class='ez-toc-page-1'><a class="ez-toc-link ez-toc-heading-3" href="https://www.eweek.com/artificial-intelligence/future-of-generative-ai/#generative-ai-the-current-landscape" title="Generative AI: The Current Landscape">Generative AI: The Current Landscape</a></li><li class='ez-toc-page-1'><a class="ez-toc-link ez-toc-heading-4" href="https://www.eweek.com/artificial-intelligence/future-of-generative-ai/#consumer-trust-and-ethical-considerations" title="Consumer Trust and Ethical Considerations">Consumer Trust and Ethical Considerations</a></li><li class='ez-toc-page-1'><a class="ez-toc-link ez-toc-heading-5" href="https://www.eweek.com/artificial-intelligence/future-of-generative-ai/#strategies-for-navigating-the-future-of-generative-ai" title="Strategies for Navigating the Future of Generative AI">Strategies for Navigating the Future of Generative AI</a></li><li class='ez-toc-page-1'><a class="ez-toc-link ez-toc-heading-6" href="https://www.eweek.com/artificial-intelligence/future-of-generative-ai/#bottom-line-preparing-for-the-future-of-generative-ai" title="Bottom Line: Preparing for the Future of Generative AI">Bottom Line: Preparing for the Future of Generative AI</a></li></ul></nav></div>
  231.  
  232. <h2><strong>Generative AI&#8217;s Future: 8 Predictions</strong></h2>
  233. <p>Looking ahead, expect to see <a href="https://www.eweek.com/artificial-intelligence/what-is-generative-ai/">generative AI</a> trends focused on three main pools: quick and sweeping technological advances, faster-than-expected <a href="https://www.eweek.com/it-management/what-is-digital-transformation/">digital transformations</a>, and increasing emphasis on the societal and global impact of <a href="https://www.eweek.com/artificial-intelligence/what-is-artificial-intelligence/">artificial intelligence</a>. These specific predictions and growing trends are most likely on the horizon:</p>
  234. <h3><strong>1. Growth in Multimodality</strong></h3>
  235. <p>Multimodality — the idea that a <a href="https://www.eweek.com/artificial-intelligence/generative-ai-apps-tools/">generative AI tool</a> is designed to accept inputs and generate outputs in multiple formats — is starting to become a top priority for consumers, and AI vendors are taking notice.</p>
  236. <p>OpenAI was one of the first to provide multimodal model access to users through <a href="https://www.eweek.com/artificial-intelligence/gpt-4-vs-chatgpt/">GPT-4</a>, and Google’s <a href="https://www.eweek.com/artificial-intelligence/gemini-vs-chatgpt/">Gemini</a> and Anthropic’s <a href="https://www.eweek.com/artificial-intelligence/gpt4-vs-claude/">Claude 3</a> are some of the major models that have followed suit. So far though, most <a href="https://www.eweek.com/artificial-intelligence/ai-companies/">AI companies</a> have not made multimodal models publicly available; even many who now offer multimodal models have significant limitations on possible inputs and outputs.</p>
  237. <p>In the near future, multimodal generative AI is likely to become less of a unique selling point and more of a consumer expectation of <a href="https://www.eweek.com/artificial-intelligence/generative-ai-model/" target="_blank" rel="noopener">generative AI models</a>, at least in all paid LLM subscriptions.</p>
  238. <p>Additionally, expect multimodal modeling itself to grow in complexity and accuracy to meet consumer demands for an all-in-one tool. This may look like improving the quality of image and non-text outputs or adding better capabilities and features for things like videos, file attachments (as Claude has already done), and internet search widgets (as Gemini has already done).</p>
  239. <p>ChatGPT currently enables users to work with text (including code), <a href="https://www.eweek.com/artificial-intelligence/best-ai-voice-generator/" target="_blank" rel="noopener">voice</a>, and image inputs and outputs, but there are no video input or output capabilities built into ChatGPT. This may change soon, as OpenAI is experimenting with Sora, its new text-to-video generation tool, and will likely embed some of its capabilities into ChatGPT as they have done with <a href="https://www.eweek.com/artificial-intelligence/midjourney-vs-dalle/">DALL-E</a>.</p>
  240. <p>Similarly, while Google’s Gemini currently supports text, code, image, and voice inputs and outputs, there are major limitations on image possibilities, as the tool is currently unable to generate images with people. Google seems to be actively working on this limitation behind the scenes, leading me to believe that it will go away soon.</p>
  241. <figure id="attachment_224533" aria-describedby="caption-attachment-224533" style="width: 800px" class="wp-caption aligncenter"><img decoding="async" class="wp-image-224533 size-full" src="https://www.eweek.com/wp-content/uploads/2024/04/ew_20240425-future-of-generative-ai-figure_a.jpg" alt="Gemini image generation and sample prompt." width="800" height="694" srcset="https://www.eweek.com/wp-content/uploads/2024/04/ew_20240425-future-of-generative-ai-figure_a.jpg 800w, https://www.eweek.com/wp-content/uploads/2024/04/ew_20240425-future-of-generative-ai-figure_a-300x260.jpg 300w, https://www.eweek.com/wp-content/uploads/2024/04/ew_20240425-future-of-generative-ai-figure_a-768x666.jpg 768w, https://www.eweek.com/wp-content/uploads/2024/04/ew_20240425-future-of-generative-ai-figure_a-696x604.jpg 696w, https://www.eweek.com/wp-content/uploads/2024/04/ew_20240425-future-of-generative-ai-figure_a-484x420.jpg 484w, https://www.eweek.com/wp-content/uploads/2024/04/ew_20240425-future-of-generative-ai-figure_a-534x462.jpg 534w" sizes="(max-width: 800px) 100vw, 800px" /><figcaption id="caption-attachment-224533" class="wp-caption-text">With my free Google Gemini account, I can generate fairly accurate image results based on my prompts. I can also attach images to my prompts and have Gemini explain the image or frame its responses around the image and text I submit. GPT-4, Gemini, and a growing number of other generative AI models are offering multimodal content generation capabilities to their customers; expect this to be more commonplace in the coming months. Source: Shelby Hiter via Gemini.</figcaption></figure>
  242. <figure id="attachment_224532" aria-describedby="caption-attachment-224532" style="width: 800px" class="wp-caption aligncenter"><img decoding="async" class="wp-image-224532 size-full" src="https://www.eweek.com/wp-content/uploads/2024/04/ew_20240425-future-of-generative-ai-figure_b.jpg" alt="Gemini image generation and sample prompt." width="800" height="694" srcset="https://www.eweek.com/wp-content/uploads/2024/04/ew_20240425-future-of-generative-ai-figure_b.jpg 800w, https://www.eweek.com/wp-content/uploads/2024/04/ew_20240425-future-of-generative-ai-figure_b-300x260.jpg 300w, https://www.eweek.com/wp-content/uploads/2024/04/ew_20240425-future-of-generative-ai-figure_b-768x666.jpg 768w, https://www.eweek.com/wp-content/uploads/2024/04/ew_20240425-future-of-generative-ai-figure_b-696x604.jpg 696w, https://www.eweek.com/wp-content/uploads/2024/04/ew_20240425-future-of-generative-ai-figure_b-484x420.jpg 484w, https://www.eweek.com/wp-content/uploads/2024/04/ew_20240425-future-of-generative-ai-figure_b-534x462.jpg 534w" sizes="(max-width: 800px) 100vw, 800px" /><figcaption id="caption-attachment-224532" class="wp-caption-text">The first image Gemini generated was accurate but somewhat incomplete. With further prompting, I was able to get a more accurate assortment of images to choose from. As image and multimodal models continue to mature, I expect this level of results — or better — to come through in the first round of prompting in most cases. Source: Shelby Hiter via Gemini.</figcaption></figure>
  243. <h3><strong>2. Wider Adoption of AI as a Service</strong></h3>
  244. <p><a href="https://www.eweek.com/artificial-intelligence/what-is-ai-as-a-service/" target="_blank" rel="noopener">AI as a service</a> is already growing in popularity across artificial intelligence and machine learning business use cases, but it is only just beginning to take off for generative AI.</p>
  245. <p>However, as the adoption rate of generative AI technology continues to increase, many more businesses are going to start feeling the pain of falling behind their competitors. When this happens, the companies that are unable or unwilling to invest in the infrastructure to build their own AI models and internal AI teams will likely turn to consultants and managed services firms that specialize in generative AI and have experience with their industry or project type.</p>
  246. <p>Specifically, watch as AI modeling as a service (AIMaaS) grows its market share. More AI companies are going to work toward public offerings of customizable, lightweight, and/or open-source models to extend their reach to new audiences. Generative AI-as-a-service initiatives may also focus heavily on the support framework businesses need to do generative AI well. This will naturally lead to more companies specializing and other companies investing in AI governance and AI security management services, for example.</p>
  247. <h3><strong>3. Movement Toward AGI and Related Research</strong></h3>
  248. <p>Artificial general intelligence, which is the concept of AI reaching the point where it can outperform humans in most taskwork and critical thinking assignments, is a major buzzword among AI companies today, but so far, it’s little more than that.</p>
  249. <p>Google’s Deepmind is one of the leaders in defining and innovating in this area, along with OpenAI, Meta, Adept AI, and others. At this point, there’s not much agreement on what AGI is, what it will look like, and how AI leaders will know if they’ve reached the point of AGI or not.</p>
  250. <p>So far, most of the research and work on AGI has happened in silos. In the future, AGI will continue to be an R&amp;D priority, but much like other important tech and AI initiatives of the past, it will likely become more collaborative, if for no other reason than to develop a consistent definition and framework for the concept. While AI leaders may not achieve true AGI or anything close to it in the coming years, generative AI will continue to creep closer to this goal while AI companies work to more clearly define it.</p>
  251. <p><em><strong>To see a list of the leading generative AI apps, read our guide: <a href="https://www.eweek.com/artificial-intelligence/generative-ai-apps-tools/">Top 20 Generative AI Tools and Apps 2024</a></strong></em></p>
  252. <h3><strong>4. Significant Workforce Disruption and Reformation</strong></h3>
  253. <p>Most experts and tech leaders agree that generative AI is going to significantly change what the workforce and workplace look like, but they’re torn on whether this will be a net positive or net negative for the employees themselves.</p>
  254. <p>In this early stage of workforce impact, generative AI is primarily supporting office workers with automation, AI-powered content and recommendations, analytics, and other resources to help them get through their more mundane and routine tasks. Though there is some skepticism both at the organizational and employee levels, new users continue to discover generative AI’s ability to help them with work like drafting and sending emails, preparing reports, and creating interesting content for social media, all of which saves them time for higher-level strategic work.</p>
  255. <p>Even with these more simplistic use cases, generative AI has already shown its nascent potential to completely change the way we work across industries, sectors, departments, and roles. Early predictions expected generative AI would mostly handle assembly line, manufacturing, and other physical labor work, but to this point, generative AI has made its most immediate and far-reaching impacts on creative, clerical, and customer service tasks and roles.</p>
  256. <p>Workers such as marketers, salespeople, designers, developers, customer service agents, office managers, and assistants are already feeling the effects of this technological innovation and fear that they will eventually lose their jobs to generative AI. Indeed, most experts agree that these jobs and others will not look the same as they do now in just a couple of years. But there are mixed opinions about what the “refactored” workforce will look like for these people — will their job simply change or will it be eliminated entirely?</p>
  257. <p>With all of these unknowns and fears hanging in the air, workplaces and universities are currently working on offering coursework, <a href="https://www.eweek.com/artificial-intelligence/generative-ai-certification/" target="_blank" rel="noopener">generative AI certifications</a>, and training programs for professional usage of AI and generative AI. Undergraduate and graduate programs of AI study are beginning to pop up, and in the coming months and years, this degree path may become as common as those in data science or computer science.</p>
  258. <h3><strong>5. Increasing Regulatory, Ethical, and Societal Pressures</strong></h3>
  259. <p>In March 2024, the <a href="https://artificialintelligenceact.eu">EU AI Act</a> that had been discussed and reviewed for several years was officially approved by the EU Parliament. Over the coming months and years, organizations that use AI in the EU or in connection with EU citizen data will be held to this new regulation and its stipulations.</p>
  260. <p>This is the first major regulation to focus on generative AI and its impact on data privacy, but as consumer and societal concerns grow; don’t expect it to be the last. There are already state regulations in California, Virginia, and Colorado, and several industries have their own frameworks and rules for how generative AI can be used.</p>
  261. <p>On a global scale, the United Nations has begun to discuss the importance of AI governance, international collaboration and cooperation, and responsible AI development and deployment through established global frameworks. While it’s unlikely that this will turn into an enforceable global regulation, it is a significant conversation that will likely frame different countries’ and regions’ approaches to ethical AI and regulation.</p>
  262. <h3><strong>6. Bigger Emphasis on Security, Privacy, and Governance</strong></h3>
  263. <figure id="attachment_224531" aria-describedby="caption-attachment-224531" style="width: 1000px" class="wp-caption alignnone"><img decoding="async" class="wp-image-224531 size-full" src="https://www.eweek.com/wp-content/uploads/2024/04/ew_20240425-future-of-generative-ai-figure_c.jpg" alt="IBM Watson OpenScale interface." width="1000" height="563" srcset="https://www.eweek.com/wp-content/uploads/2024/04/ew_20240425-future-of-generative-ai-figure_c.jpg 1000w, https://www.eweek.com/wp-content/uploads/2024/04/ew_20240425-future-of-generative-ai-figure_c-300x169.jpg 300w, https://www.eweek.com/wp-content/uploads/2024/04/ew_20240425-future-of-generative-ai-figure_c-768x432.jpg 768w, https://www.eweek.com/wp-content/uploads/2024/04/ew_20240425-future-of-generative-ai-figure_c-696x392.jpg 696w, https://www.eweek.com/wp-content/uploads/2024/04/ew_20240425-future-of-generative-ai-figure_c-746x420.jpg 746w" sizes="(max-width: 1000px) 100vw, 1000px" /><figcaption id="caption-attachment-224531" class="wp-caption-text">More tools like Watson’s OpenScale are likely to pop up independently or as part of generative AI solutions packages as a growing number of business leaders and consumers demand improved AI explainability, transparency, privacy, and overall governance. Source: IBM.</figcaption></figure>
  264. <p>With the regulations already in place and expected to come in the future, not to mention public demand, AI companies and the businesses that use this technology will soon invest more heavily in <a href="https://www.eweek.com/artificial-intelligence/ai-governance-tools/">AI governance technologies</a>, services, and policies, as well as security resources that directly address generative AI vulnerabilities.</p>
  265. <p>A small number of companies are focused on improving their AI governance posture, but as AI usage and fears grow, this will become a greater necessity. Companies will begin to use dedicated AI governance and security platforms on a greater scale, human-in-the-loop AI model and content review will become the standard, and all companies that use generative AI in any capacity will operate with some kind of <a href="https://www.eweek.com/artificial-intelligence/ai-policy-and-governance/" target="_blank" rel="noopener">AI policy</a> to protect against major liabilities and damage.</p>
  266. <h3><strong>7. Greater Focus on Quality and Hallucination Management</strong></h3>
  267. <p>As governments, regulatory bodies, businesses, and users uncover dangerous, stolen, inaccurate, or otherwise poor results in the content created through generative AI, they’ll continue to put pressure on AI companies to improve their data sourcing and training processes, output quality, and hallucination management strategies.</p>
  268. <p>While an emphasis on quality outcomes is part of many AI companies’ current strategies, this approach and transparency with the public will only expand to help AI leaders maintain reputations and market share.</p>
  269. <p>So what will generative AI quality management look like? Some of today’s leaders are providing hints for the future.</p>
  270. <p>For example, with each generation of its models, OpenAI has improved its accuracy and reduced the frequency of AI hallucinations. In addition to actually doing this work, they’ve also provided detailed documentation and research data to show how their models are working and improving over time.</p>
  271. <p>On a different note, Google’s Gemini already has a fairly comprehensive feedback management system for users, where they can easily give a thumbs-up or thumbs-down with additional feedback sent to Google. They can also modify responses, report legal issues, and double-check generated content against internet sources with a simple click.</p>
  272. <p>These features provide users with the assurance that their feedback matters, which is a win on all sides: Users feel good about the product and Google gets regular user-generated feedback about how their tool is performing.</p>
  273. <p>In a matter of months, I expect to see more generative AI companies adopt this kind of approach for better community-driven quality assurance in generative AI.</p>
  274. <h3><strong>8. Widespread Embedded AI for Better Customer Experiences</strong></h3>
  275. <p>Many companies are already embedding generative AI into their enterprise and customer-facing tools to improve internal workflows and external user experiences. This is most commonly happening with established generative AI models, like GPT-3.5 and GPT-4, which are frequently getting embedded as-is or are being incorporated into users’ preexisting apps, websites, and chatbots.</p>
  276. <p>Expect to see this embedded generative AI approach as an almost-universal part of online experience management in the coming years. Customers will come to expect that generative AI is a core part of their search experiences and will deprioritize the tools that cannot provide tailored answers and recommendations as they research, shop, and plan experiences for themselves.</p>
  277. <p><span style="font-family: Verdana, BlinkMacSystemFont, -apple-system, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;"><strong style="font-style: italic;">For an in-depth comparison of two leading AI art generators, see our guide: <a href="https://www.eweek.com/artificial-intelligence/midjourney-vs-dalle/">Midjourney vs. Dall-E: Best AI Image Generator 2024</a></strong></span></p>
  278. <h2><strong>Generative AI’s Recent Past Suggests Its Future</strong></h2>
  279. <p>With how much has happened in the world of generative AI, it’s hard to believe that most people weren’t talking about this technology until OpenAI first launched ChatGPT in November 2022. Many of generative AI’s greatest milestones were reached in 2023, as OpenAI and other hopeful AI startups — not to mention <a href="https://www.eweek.com/cloud/cloud-service-providers/">leading cloud companies</a> and other technology companies — raced to develop the highest-quality models and the most compelling use cases for the technology.</p>
  280. <p>Below, we’ve quickly summarized some of generative AI’s biggest developments in 2023, looking both at significant technological advancements and societal impacts:</p>
  281. <ul>
  282. <li><strong>Continued growth and reshuffling of AI startups:</strong> Dozens of generative AI startups opened, closed, rebranded, or partnered with larger tech companies. This constant shuffling continues today.</li>
  283. <li><strong>AI virtual assistants and copilots:</strong> Though GitHub Copilot has been around in some form since 2021, most of the Microsoft Copilot technology and other copilots that are being released today first emerged in 2023. These built-in <a href="https://www.eweek.com/artificial-intelligence/generative-ai-for-business/" target="_blank" rel="noopener">work assistants</a> can help with content generation, enterprise search, coding, <a href="https://www.eweek.com/artificial-intelligence/generative-ai-vs-predictive-ai/" target="_blank" rel="noopener">data analysis</a>, and more.</li>
  284. <li><strong>LLM-driven search and content generation:</strong> Though <a href="https://www.eweek.com/artificial-intelligence/best-large-language-models/">large language models</a> did not first appear in 2023, the variety and capabilities that we see now mostly developed in 2023. Throughout this past year, vendors have continued to improve models’ transparency, explainability, accuracy, and connectivity with the internet for better and more comprehensive results.</li>
  285. <li><strong>User-friendly and affordable interfaces:</strong> A growing number of AI vendors have released free or low-cost versions of their generative AI tools in packages that are not just for business use. For example, Inflection released Pi — a generative AI companion that focuses on human-like conversational AI — in May 2023. Additionally, vendors continue to expand their tools’ usability in mobile and lightweight interfaces that all users can access.</li>
  286. <li><strong>High-powered models with a new focus on multimodality:</strong> ChatGPT, Claude, and Gemini are all top examples of generative AI models that came out with new versions in 2023 that could handle multimodal requests.</li>
  287. <li><strong>Increasing noise about regulations on the horizon:</strong> The EU AI Act was first brought forward in 2021, but as it moved through committees and was discussed over the following years, it increased discussions about generative AI regulations and ethics throughout the course of 2023.</li>
  288. </ul>
  289. <h2><strong>Generative AI: The Current Landscape</strong></h2>
  290. <p>The <a href="https://www.eweek.com/artificial-intelligence/generative-ai-landscape/" target="_blank" rel="noopener">generative AI landscape</a> has transformed significantly over the past several months, and it’s poised to continue at this rapid pace. What we’ve covered below is a snapshot of what’s happening with generative AI in early 2024; expect many of these details to shift or change soon, as that has been the nature of the generative AI landscape so far.</p>
  291. <p>Though it has not been widely adopted in many industries, generative AI continues to build its reputation and gain important footholds with both professional and recreational user bases. These are some of the main ways generative AI is being used today:</p>
  292. <ul>
  293. <li>Personal and recreational LLM usage for simple questions, conversational AI, research support, etc.</li>
  294. <li>Coding and software development, with an emphasis on code completion and quality assurance reviews.</li>
  295. <li>E-commerce and inventory management.</li>
  296. <li>Customer and online experience management (shopping, travel planning, research support, etc.).</li>
  297. <li>Marketing, sales, and general content creation in text and multimedia formats.</li>
  298. <li>Voice and audio synthesis.</li>
  299. <li>Project management, office assistance, and workflow automation.</li>
  300. <li>Creative content development (art, video games, music, etc.).</li>
  301. <li>AI customer service agents and chatbots.</li>
  302. <li>AI-powered analytics and synthetic data generation.</li>
  303. <li>Educational content generation and online training.</li>
  304. <li>Pharmaceutical drug discovery and medical diagnostics.</li>
  305. <li>Smart manufacturing and supply chain management.</li>
  306. <li>AI risk management in insurance, fintech, and similar lines of business.</li>
  307. <li>Search and knowledge graphs.</li>
  308. </ul>
  309. <p><em><strong>To learn about today&#8217;s top generative AI tools for the video market, see our guide: <a href="https://www.eweek.com/artificial-intelligence/best-ai-video-generators/">5 Best AI Video Generators</a></strong></em></p>
  310. <h2><strong>Consumer Trust and Ethical Considerations</strong></h2>
  311. <p>According to <a href="https://www.forrester.com/blogs/the-state-of-consumer-usage-of-generative-ai-2024/" target="_blank" rel="noopener">Forrester’s December 2023 Consumer Pulse Survey</a> results, “only 29% agreed that they would trust information from gen AI” and “45% of online adults agreed that gen AI poses a serious threat to society.” In the same results, though, 50% believed that this technology could also help them to find the information they need more effectively.</p>
  312. <p>Clearly, public sentiment on generative AI is currently very mixed. In North America, in particular, there’s excitement and interest in the technology, with more users experimenting with generative AI tools than in most other parts of the globe. However, even among those with enthusiasm for generative AI, there is a general caution about data security, ethics, and the general trust gap that comes with a lack of transparency, misuse and abuse possibilities like <a href="https://www.eweek.com/artificial-intelligence/deepfake/">deepfakes</a>, and fears about future job security.</p>
  313. <p>To earn consumer trust, more ethical AI measures must be taken at the regulatory and company levels. The EU AI Act, which recently passed into law, is a great step in this direction, as it specifies banned apps and use cases, obligations for high-risk systems, transparency obligations, and more to ensure private data is protected. However, it is also the responsibility of AI companies and businesses that use AI to be transparent, ethical, and responsible beyond what this regulation requires.</p>
  314. <p>Taking steps toward more ethical AI will not only bolster their reputation and customer base but also put in place safeguards to prevent harmful AI from taking over in the future.</p>
  315. <p><em><strong>To learn more about the issues and challenges around generative AI, read our guide: <a href="https://www.eweek.com/artificial-intelligence/generative-ai-ethics/" target="_blank" rel="noopener">Generative AI Ethics: Concerns and Solutions</a></strong></em></p>
  316. <h2><strong>Strategies for Navigating the Future of Generative AI</strong></h2>
  317. <p>Generative AI is clearly here to stay, regardless of whether your business chooses to incorporate this technology. The key to working with generative AI without letting it overrun your business priorities is to go in with <a href="https://www.eweek.com/artificial-intelligence/ai-business-strategy/">well-defined effective AI strategies</a> and clear-cut goals for using AI in a beneficial way. Some of these strategies may help:</p>
  318. <h3><strong>Create an AI Strategy Specific to Your Business</strong></h3>
  319. <p>This strategy should explain what technologies can be used, who can use them, how they can be used, and more. Keep strategies and policies both flexible and iterative as technologies, priorities, and regulations change.</p>
  320. <h3><strong>Support Employees Through Role and Workplace Transitions</strong></h3>
  321. <p>At the rate generative AI innovation is moving, there’s little doubt that existing jobs will be uprooted or transformed entirely. To support your workforce and ease some of this stress, be the type of employer that offers upskilling and training resources that will help staffers — and your company — in the long run.</p>
  322. <h3><strong>Think Globally and Collaboratively</strong></h3>
  323. <p>If you’re in a position of power or influence, consider doing work to mitigate the increasing global inequities that are likely to come from widespread generative AI adoption.</p>
  324. <p>Partner with firms in developing countries, work toward generative AI innovations that benefit people and the planet, and support multilingual solutions and data training that are globally unbiased.</p>
  325. <p>In general, partnering with leaders in other countries and organizations will lead to better technology and outcomes for all.</p>
  326. <h3><strong>Embrace AI Innovations With Caution</strong></h3>
  327. <p>Especially in the pursuit of AGI, be cautious about how you use generative AI and how these tools interact with your data and intellectual property. While generative AI has massive positive potential, the same can be said for its potential to do harm. Pay attention to how generative AI innovations are transpiring and don’t be afraid to hold AI companies accountable for a more responsible AI approach.</p>
  328. <h2><strong>Bottom Line: Preparing for the Future of Generative AI</strong></h2>
  329. <p>Generative AI has already proven its remarkable potential to reshape industries, economies, and societies even more than initially thought. Research firms and technology companies are continually adjusting their predictions for the future of generative AI, realizing that the technology may be able to take on more of the physical taskwork and cognitive work that human workers do — and by a much earlier date — than previously assumed.</p>
  330. <p>But with this incredible technological development should come a heavy dose of caution and careful planning. Generative AI developers and users alike must consider the ethical implications of this technology and continue to do the work to keep it transparent, explainable, and aligned with public preferences and opinions for how this technology should be used. They must also consider some of the more far-reaching consequences — such as greater global disparities between the rich and the poor and more damage to the environment — and look for creative ways to create generative AI that truly does more good than harm.</p>
  331. <p>So what’s the best way forward toward a hopeful future for generative AI? Collaboration. AI leaders, users, and skeptics from all over the globe, different lines of work, and different areas of expertise must collaboratively navigate the challenges and opportunities presented by generative AI to ensure a future that benefits all.</p>
  332. <p><em><b style="font-family: Verdana, BlinkMacSystemFont, -apple-system, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;">For more information about generative AI providers, read our in-depth guide: </b><a style="font-family: Verdana, BlinkMacSystemFont, -apple-system, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;" href="https://www.eweek.com/artificial-intelligence/generative-ai-companies/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=generative-ai-companies-top-12-leaders"><b>Generative AI Companies: Top 20 Leaders</b></a></em></p>
  333. <p>&nbsp;</p>
  334. <p>The post <a href="https://www.eweek.com/artificial-intelligence/future-of-generative-ai/">The Future of Generative AI: Trends and Challenges</a> appeared first on <a href="https://www.eweek.com">eWEEK</a>.</p>
  335. ]]></content:encoded>
  339. </item>
  340. <item>
  341. <title>Theta Lake Extends Compliance Coverage To Enterprise Collaboration</title>
  342. <link>https://www.eweek.com/artificial-intelligence/theta-lake-extends-its-unified-compliance-coverage/</link>
  344. <dc:creator><![CDATA[Zeus Kerravala]]></dc:creator>
  345. <pubDate>Mon, 29 Apr 2024 17:50:42 +0000</pubDate>
  346. <category><![CDATA[Artificial Intelligence]]></category>
  347. <category><![CDATA[Latest News]]></category>
  348. <category><![CDATA[AI]]></category>
  349. <category><![CDATA[Theta Lake]]></category>
  350. <category><![CDATA[unified compliance]]></category>
  351. <guid isPermaLink="false">https://www.eweek.com/?p=224527</guid>
  352.  
  353. <description><![CDATA[<p>Artificial intelligence (AI) was the big theme at the recent Enterprise Connect 2024, which took place in Orlando, Florida. Companies are proactively incorporating AI features into their daily business practices at a rapid pace. However, the rise in AI’s utility creates considerable concern about data security and transparency – an issue that Theta Lake aims [&#8230;]</p>
  354. <p>The post <a href="https://www.eweek.com/artificial-intelligence/theta-lake-extends-its-unified-compliance-coverage/">Theta Lake Extends Compliance Coverage To Enterprise Collaboration</a> appeared first on <a href="https://www.eweek.com">eWEEK</a>.</p>
  355. ]]></description>
  356. <content:encoded><![CDATA[<p>Artificial intelligence (AI) was the big theme at the recent Enterprise Connect 2024, which took place in Orlando, Florida. Companies are proactively incorporating AI features into their daily business practices at a rapid pace.</p>
  357. <p>However, the rise in AI’s utility creates considerable concern about data security and transparency – an issue that Theta Lake aims to tackle.</p>
  358. <h2><strong>Theta Lake Tackles AI Compliance and Oversight</strong></h2>
  359. <p>Key concerns surrounding <a href="https://www.eweek.com/artificial-intelligence/what-is-artificial-intelligence/" target="_blank" rel="noopener">Artificial Intelligence (AI)</a> involve the accuracy of its outputs and problems with misleading information, known as “hallucinations.” There is also apprehension about the types of queries users submit, such as requests for sensitive information, which pose <a href="https://www.eweek.com/artificial-intelligence/generative-ai-ethics/">ethical and security risks</a>.</p>
  360. <p>Organizations are growing interested in monitoring AI prompts to ensure compliance with ethical guidelines and security standards. To address this, Theta Lake builds solutions for organizations using communications and collaboration platforms, focusing on compliance to enhance user regulatory oversight.</p>
  361. <h2><strong>Enhancing Compliance: Insights from Theta Lake&#8217;s Chief Product Officer</strong></h2>
  362. <p>I spoke with Dan Nadir, Theta Lake’s Chief Product Officer, at Enterprise Connect 2024. Nadir discussed the benefits and challenges of advanced features in collaborative meeting products today. He also shared the company’s news from the show. Highlights of <a href="https://youtu.be/kMCIgS3_O1A?si=eJ4lHHaBfDbw173d" target="_blank" rel="noopener">the ZKast interview</a>, done in conjunction with <a href="https://www.youtube.com/@eweeknews" target="_blank" rel="noopener">eWEEK eSPEAKS</a>, are below.</p>
  363. <p><iframe title="YouTube video player" src="https://www.youtube.com/embed/kMCIgS3_O1A?si=UhWh6opkXTPCHHJl" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe></p>
  364. <ul>
  365. <li>Compliance requirements often lead to disabling functionalities like chat or video, which causes user dissatisfaction and potential violations. Theta Lake’s technology is an enabler by offering monitoring capabilities that help organizations maintain compliance and functionality. Through its integration with Zoom Compliance Manager (ZCM), for instance, users can access compliance tools directly within Zoom.</li>
  366. <li>Theta Lake supports a wide range of platforms with over 100 integrations and has established partnerships with companies like Zoom, Microsoft, Cisco, RingCentral, Salesforce, and Slack. For example, Theta Lake’s integration with Microsoft leverages the features in Purview, which includes numerous customization options. One key feature is the ability to use labels. Theta Lake automatically archives and retains labeled documents in Purview according to specified settings.</li>
  367. <li> Theta Lake has broadened its integration capabilities beyond traditional chat applications to include platforms like Dialpad, Miro, and Mural. Theta Lake maintains close partnerships with these companies, allowing them to influence application programming interface (API) development and adapt to new beta APIs as they become available. Meanwhile, the user experience remains consistent across the platforms.</li>
  368. <li>At <a href="https://enterpriseconnect.com/" target="_blank" rel="noopener">Enterprise Connect 2024</a>, Theta Lake announced enhancements to its unified compliance communication services by adding more data sources. This includes new voice technology support for Webex, and an expanded partnership with RingCentral, specifically its new Ring CX intelligent contact center solution.</li>
  369. <li>Additionally, Theta Lake now supports Mural, Miro, and Zoom whiteboards. The whiteboard integrations allow users to replay their sessions, simulating the experience of watching someone write and make changes in real time. This includes tracking and displaying actions like writing and erasing.</li>
  370. <li>Theta Lake’s integrations improve communication management by linking different types of interactions—voicemails, calls, and emails—into a cohesive timeline. The communications are aligned in sequential order, so users get a comprehensive view. They can see messages across different platforms, get access to interconnected data, and adhere to regulatory guidelines.</li>
  371. <li> Theta Lake unifies different communication forms in one place, simplifying data management and searchability. The company has broadened its functionality to include detailed tracking of communications across multiple platforms. This expansion encompasses complete language support, translating content into various languages for emails, text messages, and transcripts.</li>
  372. <li>Moreover, Theta Lake has developed a unified identity tool to address the issue of scattered user identities across various communication platforms. The tool consolidates important user information—such as phone numbers and employee numbers—into a single identity profile, and facilitates thorough searches across all associated data.</li>
  373. </ul>
  374. <h2><strong>Bottom Line: What’s Next for Theta Lake?</strong></h2>
  375. <p>The company is working on proactive compliance and real-time functionality. This capability will automatically alert users about potential risks or compliance issues, removing the need for manual checks.</p>
  376. <p>Theta Lake will also deepen its AI use by generating summaries of data sourced from its partner platforms. The goal is to not only monitor but also actively guide users in managing their AI settings.</p>
  377. <p>The post <a href="https://www.eweek.com/artificial-intelligence/theta-lake-extends-its-unified-compliance-coverage/">Theta Lake Extends Compliance Coverage To Enterprise Collaboration</a> appeared first on <a href="https://www.eweek.com">eWEEK</a>.</p>
  378. ]]></content:encoded>
  382. </item>
  383. <item>
  384. <title>9 Best Business Automation Software in 2024</title>
  385. <link>https://www.eweek.com/artificial-intelligence/business-automation-software/</link>
  387. <dc:creator><![CDATA[Aminu Abdullahi]]></dc:creator>
  388. <pubDate>Fri, 26 Apr 2024 22:25:24 +0000</pubDate>
  389. <category><![CDATA[Artificial Intelligence]]></category>
  390. <category><![CDATA[Latest News]]></category>
  391. <category><![CDATA[and workflow management]]></category>
  392. <category><![CDATA[automation]]></category>
  393. <category><![CDATA[business automation software]]></category>
  394. <category><![CDATA[customer communication]]></category>
  395. <category><![CDATA[customer service]]></category>
  396. <category><![CDATA[data entry]]></category>
  397. <category><![CDATA[marketing]]></category>
  398. <guid isPermaLink="false">https://www.eweek.com/?p=224479</guid>
  399.  
  400. <description><![CDATA[<p>Stay ahead of the competition with these cutting-edge business automation software solutions in 2024.</p>
  401. <p>The post <a href="https://www.eweek.com/artificial-intelligence/business-automation-software/">9 Best Business Automation Software in 2024</a> appeared first on <a href="https://www.eweek.com">eWEEK</a>.</p>
  402. ]]></description>
  403. <content:encoded><![CDATA[<p>Business automation software automates repetitive and mundane tasks in a wide variety of business processes, including invoicing, marketing, customer service, data entry, customer communication, and workflow management.</p>
  404. <p>Business automation software helps reduce manual errors and allows businesses to focus on more important tasks that require human intervention. In our review of the best business automation software, we analyzed the top-rated tools to help you find the best automation solution for your organization.</p>
  405. <p><a href="https://link.technologyadvice.com/r/microsoft-power-automate" target="_blank" rel="noopener nofollow"><strong>Microsoft Power Automate</strong></a>: Best for cloud automation<br />
  406. <a href="https://link.technologyadvice.com/r/hubspot-ew-business-automation-software" target="_blank" rel="noopener nofollow sponsored"><strong>HubSpot</strong></a>: Best for omni-channel marketing automation<br />
  407. <a href="https://link.technologyadvice.com/r/brevo-ew-business-automation-software" target="_blank" rel="noopener nofollow sponsored"><strong>Brevo</strong></a>: Best for email marketing automation<br />
  408. <a href="https://link.technologyadvice.com/r/zoho-crm-ew-business-automation-software" target="_blank" rel="noopener nofollow sponsored"><strong>Zoho CRM</strong></a>: Best for lead management<br />
  409. <a href="https://link.technologyadvice.com/r/activecampaign-ew-business-automation-software" target="_blank" rel="noopener nofollow sponsored"><strong>ActiveCampaign</strong></a>: Best for marketing automation<br />
  410. <a href="https://link.technologyadvice.com/r/hootsuite-ew-business-automation-software" target="_blank" rel="noopener nofollow sponsored"><strong>Hootsuite</strong></a>: Best for social media management<br />
  411. <a href="https://link.technologyadvice.com/r/ssandc-blue-prism-main" target="_blank" rel="noopener nofollow"><strong>SS&amp;C Blue Prism</strong></a>: Best for automating rules-based tasks<br />
  412. <a href="https://link.technologyadvice.com/r/zapier-main" target="_blank" rel="noopener nofollow"><strong>Zapier</strong></a>: Best for integration automation<br />
  413. <a href="https://link.technologyadvice.com/r/workato-main" target="_blank" rel="noopener nofollow"><strong>Workato</strong></a>: Best for workflow automation</p>
  414. <div id="ez-toc-container" class="ez-toc-v2_0_62 ez-toc-wrap-left counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction">
  415. <p class="ez-toc-title">TABLE OF CONTENTS</p>
  416. <label for="ez-toc-cssicon-toggle-item-6632b974dbf10" class="ez-toc-cssicon-toggle-label"><span class="ez-toc-cssicon"><span class="eztoc-hide" style="display:none;">Toggle</span><span class="ez-toc-icon-toggle-span"><svg style="fill: #ffffff;color:#ffffff" xmlns="http://www.w3.org/2000/svg" class="list-377408" width="20px" height="20px" viewBox="0 0 24 24" fill="none"><path d="M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z" fill="currentColor"></path></svg><svg style="fill: #ffffff;color:#ffffff" class="arrow-unsorted-368013" xmlns="http://www.w3.org/2000/svg" width="10px" height="10px" viewBox="0 0 24 24" version="1.2" baseProfile="tiny"><path d="M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z"/></svg></span></span></label><input type="checkbox"  id="ez-toc-cssicon-toggle-item-6632b974dbf10"  aria-label="Toggle" /><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class="ez-toc-link ez-toc-heading-1" href="https://www.eweek.com/artificial-intelligence/business-automation-software/#featured-partners-professional-services-automation-software" title="Featured Partners: Professional Services Automation Software">Featured Partners: Professional Services Automation Software</a></li><li class='ez-toc-page-1'><a class="ez-toc-link ez-toc-heading-2" href="https://www.eweek.com/artificial-intelligence/business-automation-software/#top-business-automation-software-comparison" title="Top Business Automation Software: Comparison">Top Business Automation Software: Comparison</a></li><li class='ez-toc-page-1'><a class="ez-toc-link ez-toc-heading-3" href="https://www.eweek.com/artificial-intelligence/business-automation-software/#microsoft-power-automate-best-for-cloud-automation" title="Microsoft Power Automate: Best for Cloud Automation">Microsoft Power Automate: Best for Cloud Automation</a></li><li class='ez-toc-page-1'><a class="ez-toc-link ez-toc-heading-4" href="https://www.eweek.com/artificial-intelligence/business-automation-software/#hubspot-best-for-omni-channel-marketing-automation" title="HubSpot: Best for Omni-Channel Marketing Automation">HubSpot: Best for Omni-Channel Marketing Automation</a></li><li class='ez-toc-page-1'><a class="ez-toc-link ez-toc-heading-5" href="https://www.eweek.com/artificial-intelligence/business-automation-software/#brevo-best-for-email-marketing-automation" title="Brevo: Best for Email Marketing Automation">Brevo: Best for Email Marketing Automation</a></li><li class='ez-toc-page-1'><a class="ez-toc-link ez-toc-heading-6" href="https://www.eweek.com/artificial-intelligence/business-automation-software/#zoho-crm-best-for-lead-management" title="Zoho CRM: Best for Lead Management">Zoho CRM: Best for Lead Management</a></li><li class='ez-toc-page-1'><a class="ez-toc-link ez-toc-heading-7" href="https://www.eweek.com/artificial-intelligence/business-automation-software/#activecampaign-best-for-marketing-automation" title="ActiveCampaign: Best for Marketing Automation">ActiveCampaign: Best for Marketing Automation</a></li><li class='ez-toc-page-1'><a class="ez-toc-link ez-toc-heading-8" href="https://www.eweek.com/artificial-intelligence/business-automation-software/#hootsuite-best-for-social-media-management" title="Hootsuite: Best for Social Media Management">Hootsuite: Best for Social Media Management</a></li><li class='ez-toc-page-1'><a class="ez-toc-link ez-toc-heading-9" href="https://www.eweek.com/artificial-intelligence/business-automation-software/#ss-c-blue-prism-best-for-automating-rule-based-tasks" title="SS&amp;C Blue Prism: Best for Automating Rule-Based Tasks">SS&amp;C Blue Prism: Best for Automating Rule-Based Tasks</a></li><li class='ez-toc-page-1'><a class="ez-toc-link ez-toc-heading-10" href="https://www.eweek.com/artificial-intelligence/business-automation-software/#zapier-best-for-integration-automation" title="Zapier: Best for Integration Automation">Zapier: Best for Integration Automation</a></li><li class='ez-toc-page-1'><a class="ez-toc-link ez-toc-heading-11" href="https://www.eweek.com/artificial-intelligence/business-automation-software/#workato-best-for-intelligent-integration-and-workflow-automation" title="Workato: Best for Intelligent Integration and Workflow Automation">Workato: Best for Intelligent Integration and Workflow Automation</a></li><li class='ez-toc-page-1'><a class="ez-toc-link ez-toc-heading-12" href="https://www.eweek.com/artificial-intelligence/business-automation-software/#how-to-choose-the-best-business-automation-software-for-your-business" title="How to Choose the Best Business Automation Software for Your Business">How to Choose the Best Business Automation Software for Your Business</a></li><li class='ez-toc-page-1'><a class="ez-toc-link ez-toc-heading-13" href="https://www.eweek.com/artificial-intelligence/business-automation-software/#how-we-evaluated-the-best-business-automation-software" title="How We Evaluated the Best Business Automation Software">How We Evaluated the Best Business Automation Software</a></li><li class='ez-toc-page-1'><a class="ez-toc-link ez-toc-heading-14" href="https://www.eweek.com/artificial-intelligence/business-automation-software/#frequently-asked-questions-faqs" title="Frequently Asked Questions (FAQs)">Frequently Asked Questions (FAQs)</a></li><li class='ez-toc-page-1'><a class="ez-toc-link ez-toc-heading-15" href="https://www.eweek.com/artificial-intelligence/business-automation-software/#bottom-line-automation-software-moves-business-forward" title="Bottom Line: Automation Software Moves Business Forward">Bottom Line: Automation Software Moves Business Forward</a></li></ul></nav></div>
  417.  
  418. <!-- ICP Plugin: Start --><div class="icp-list icp-list-main icp-list-body-top3 row">
  419.    
  420.        <style>
  421.  
  422. :root {
  423. --icp-body-top-three-button-background: #478ac6;
  424.  
  425. }
  426.  
  427. </style>
  428.                    <h2 class="icp-list-headline">Featured Partners: Professional Services Automation Software</h2>
  429.        
  430.        <div class="row">
  431.                                            <div class="icp-list-item item">
  432.                                            <p class="icp-list-item-logo">
  433.                            <a href="https://link.technologyadvice.com/dca9cb19-7bf6-446f-8a55-1acf69083865?country=US&targeting_set_uuid=5b49d68b-84c6-476a-a15b-a3f3108567e7&position=1&placement=body&layout=top3&source=https%3A%2F%2Fwww.eweek.com%2Ffeed&auid=69d4062f-b00c-4a2b-8dd8-2e0f8c3c74b3&" rel="nofollow sponsored" target="_blank" class="icp-list-link"><img decoding="async" class="icp-list-image" src="https://ta-relay-public-files-prod.s3.us-east-2.amazonaws.com/icp/product_images/ba309a2df42fd96a78458efa04565b6b.png" alt="Wrike" border="0"></a>                        </p>
  434.                                                                                        <p class="icp-list-item-cta">
  435.                            <a href="https://link.technologyadvice.com/dca9cb19-7bf6-446f-8a55-1acf69083865?country=US&targeting_set_uuid=5b49d68b-84c6-476a-a15b-a3f3108567e7&position=1&placement=body&layout=top3&source=https%3A%2F%2Fwww.eweek.com%2Ffeed&auid=69d4062f-b00c-4a2b-8dd8-2e0f8c3c74b3&" rel="nofollow sponsored" target="_blank" class="icp-list-link">Learn More</a>                        </p>
  436.                                    </div>
  437.                                            <div class="icp-list-item item">
  438.                                            <p class="icp-list-item-logo">
  439.                            <a href="https://link.technologyadvice.com/9391e79e-a330-4810-aa0a-212b7576808d?country=US&targeting_set_uuid=04600b9f-eac0-4459-ba32-b8e191dddd99&position=2&placement=body&layout=top3&source=https%3A%2F%2Fwww.eweek.com%2Ffeed&auid=69d4062f-b00c-4a2b-8dd8-2e0f8c3c74b3&" rel="nofollow sponsored" target="_blank" class="icp-list-link"><img decoding="async" class="icp-list-image" src="https://ta-relay-public-files-prod.s3.us-east-2.amazonaws.com/icp/product_images/34bb20930b1aa2e4d12f0ccd58a9184a.png" alt="SuperOps.com PSA" border="0"></a>                        </p>
  440.                                                                                        <p class="icp-list-item-cta">
  441.                            <a href="https://link.technologyadvice.com/9391e79e-a330-4810-aa0a-212b7576808d?country=US&targeting_set_uuid=04600b9f-eac0-4459-ba32-b8e191dddd99&position=2&placement=body&layout=top3&source=https%3A%2F%2Fwww.eweek.com%2Ffeed&auid=69d4062f-b00c-4a2b-8dd8-2e0f8c3c74b3&" rel="nofollow sponsored" target="_blank" class="icp-list-link">Learn More</a>                        </p>
  442.                                    </div>
  443.                                            <div class="icp-list-item item">
  444.                                            <p class="icp-list-item-logo">
  445.                            <a href="https://link.technologyadvice.com/05614f75-2b58-4dce-a58f-adc16c0bd701?country=US&targeting_set_uuid=70472315-90f3-46b3-bd03-41b8d88bc77c&position=3&placement=body&layout=top3&source=https%3A%2F%2Fwww.eweek.com%2Ffeed&auid=69d4062f-b00c-4a2b-8dd8-2e0f8c3c74b3&" rel="nofollow sponsored" target="_blank" class="icp-list-link"><img decoding="async" class="icp-list-image" src="https://ta-relay-public-files-prod.s3.us-east-2.amazonaws.com/icp/product_images/367e3e56b77fb2d30755ed2a63158763.png" alt="BigTime" border="0"></a>                        </p>
  446.                                                                                        <p class="icp-list-item-cta">
  447.                            <a href="https://link.technologyadvice.com/05614f75-2b58-4dce-a58f-adc16c0bd701?country=US&targeting_set_uuid=70472315-90f3-46b3-bd03-41b8d88bc77c&position=3&placement=body&layout=top3&source=https%3A%2F%2Fwww.eweek.com%2Ffeed&auid=69d4062f-b00c-4a2b-8dd8-2e0f8c3c74b3&" rel="nofollow sponsored" target="_blank" class="icp-list-link">Learn More</a>                        </p>
  448.                                    </div>
  449.                    </div>
  450.  
  451.  
  452.    </div>
  453. <!-- ICP Plugin: End -->
  454. <h2><strong>Top Business Automation Software: Comparison</strong></h2>
  455. <table style="width: 100%;">
  456. <tbody>
  457. <tr>
  458. <th style="width: 18%;"></th>
  459. <th style="width: 16%; text-align: center;">Best For</th>
  460. <th style="width: 16%; text-align: center;">Free Forever Plan</th>
  461. <th style="width: 16%; text-align: center;">Starting Price</th>
  462. <th style="width: 18%; text-align: center;">Top Feature</th>
  463. <th style="width: 16%; text-align: center;">Top Strength</th>
  464. </tr>
  465. <tr>
  466. <td style="text-align: center;"><a href="https://link.technologyadvice.com/r/microsoft-power-automate" target="_blank" rel="noopener nofollow"><strong>Microsoft Power Automate</strong></a></td>
  467. <td>Cloud automation</td>
  468. <td style="text-align: center;">No</td>
  469. <td>$15 per user per month</td>
  470. <td>Desktop and cloud automation</td>
  471. <td>Easy to use</td>
  472. </tr>
  473. <tr>
  474. <td style="text-align: center;"><a href="https://link.technologyadvice.com/r/hubspot-ew-business-automation-software" target="_blank" rel="noopener nofollow sponsored"><strong>HubSpot</strong></a></td>
  475. <td>Omni-channel marketing automation</td>
  476. <td style="text-align: center;">No</td>
  477. <td>$890 per month</td>
  478. <td>SEO recommendations and optimizations</td>
  479. <td>Predictive lead scoring</td>
  480. </tr>
  481. <tr>
  482. <td style="text-align: center;"><a href="https://link.technologyadvice.com/r/brevo-ew-business-automation-software" target="_blank" rel="noopener nofollow sponsored"><strong>Brevo</strong></a></td>
  483. <td>Email marketing automation</td>
  484. <td style="text-align: center;">Yes</td>
  485. <td>$12/month per user</td>
  486. <td>Deal pipelines and management</td>
  487. <td>Responsive customer support</td>
  488. </tr>
  489. <tr>
  490. <td style="text-align: center;"><a href="https://link.technologyadvice.com/r/zoho-crm-ew-business-automation-software" target="_blank" rel="noopener nofollow sponsored"><strong>Zoho CRM</strong></a></td>
  491. <td>Lead management</td>
  492. <td style="text-align: center;">Yes</td>
  493. <td>$20 per user billed monthly</td>
  494. <td>Process management</td>
  495. <td>Omnichannel management</td>
  496. </tr>
  497. <tr>
  498. <td style="text-align: center;"><a href="https://link.technologyadvice.com/r/activecampaign-ew-business-automation-software" target="_blank" rel="noopener nofollow sponsored"><strong>ActiveCampaign</strong></a></td>
  499. <td>Marketing automation</td>
  500. <td style="text-align: center;">No</td>
  501. <td>$23/month</td>
  502. <td>Marketing and sales automation</td>
  503. <td>Offers 870+ integrations</td>
  504. </tr>
  505. <tr>
  506. <td style="text-align: center;"><a href="https://link.technologyadvice.com/r/hootsuite-ew-business-automation-software" target="_blank" rel="noopener nofollow sponsored"><strong>Hootsuite</strong></a></td>
  507. <td>Social media management</td>
  508. <td style="text-align: center;">No</td>
  509. <td>$99 per month, billed annually</td>
  510. <td>AI content creation</td>
  511. <td>Social listening capability</td>
  512. </tr>
  513. <tr>
  514. <td style="text-align: center;"><a href="https://link.technologyadvice.com/r/ssandc-blue-prism-main" target="_blank" rel="noopener nofollow"><strong>SS&amp;C Blue Prism</strong></a></td>
  515. <td>Automating rule-based tasks</td>
  516. <td style="text-align: center;">No</td>
  517. <td>Custom quote</td>
  518. <td>Process orchestration and automation</td>
  519. <td>Users like its scalability and customization flexibility</td>
  520. </tr>
  521. <tr>
  522. <td style="text-align: center;"><a href="https://link.technologyadvice.com/r/zapier-main" target="_blank" rel="noopener nofollow"><strong>Zapier</strong></a></td>
  523. <td>Integration automation</td>
  524. <td style="text-align: center;">Yes</td>
  525. <td>$29.99/month</td>
  526. <td>Visual no-code editor</td>
  527. <td>Supports thousands of apps</td>
  528. </tr>
  529. <tr>
  530. <td style="text-align: center;"><a href="https://link.technologyadvice.com/r/workato-main" target="_blank" rel="noopener nofollow"><strong>Workato</strong></a></td>
  531. <td>Intelligent integration and workflow automation</td>
  532. <td style="text-align: center;">No</td>
  533. <td>Custom quote</td>
  534. <td>It offers several automation, including process, task, experience, AI workflows and insights</td>
  535. <td>User-friendly interface</td>
  536. </tr>
  537. </tbody>
  538. </table>
  539. <p><img decoding="async" class="size-full wp-image-224492 alignright" src="https://www.eweek.com/wp-content/uploads/2024/04/microsoft_power_automate-icon.png" alt="Microsoft Power Automate icon." width="200" height="200" srcset="https://www.eweek.com/wp-content/uploads/2024/04/microsoft_power_automate-icon.png 200w, https://www.eweek.com/wp-content/uploads/2024/04/microsoft_power_automate-icon-150x150.png 150w" sizes="(max-width: 200px) 100vw, 200px" /></p>
  540. <h2><strong>Microsoft Power Automate: Best for Cloud Automation</strong></h2>
  541. <h3><strong>Overall rating 4.8/5</strong></h3>
  542. <table style="width: 50%;">
  543. <tbody>
  544. <tr>
  545. <th style="width: 50%; text-align: center;">Criteria</th>
  546. <th style="width: 50%; text-align: center;">Score (out of 5)</th>
  547. </tr>
  548. <tr>
  549. <td style="text-align: center;"><strong>Feature set</strong></td>
  550. <td style="text-align: center;">5</td>
  551. </tr>
  552. <tr>
  553. <td style="text-align: center;"><strong>Ease of use</strong></td>
  554. <td style="text-align: center;">5</td>
  555. </tr>
  556. <tr>
  557. <td style="text-align: center;"><strong>Cost</strong></td>
  558. <td style="text-align: center;">4.2</td>
  559. </tr>
  560. <tr>
  561. <td style="text-align: center;"><strong>Support</strong></td>
  562. <td style="text-align: center;">5</td>
  563. </tr>
  564. <tr>
  565. <td style="text-align: center;"><strong>Quality of feature set</strong></td>
  566. <td style="text-align: center;">5</td>
  567. </tr>
  568. </tbody>
  569. </table>
  570. <p>Power Automate is part of the Microsoft Power Platform, including Power BI for analytics, Power Apps for building custom applications, and Power Virtual Agents for creating <a href="https://www.eweek.com/artificial-intelligence/best-ai-chatbots/">AI chatbots</a>. Together, these tools empower organizations to improve operational efficiency through automation.</p>
  571. <p>Microsoft Power Automate received a perfect score of 5 out of 5 across 4 rating criteria (feature set, ease of use, support, and quality of feature set) thanks to its robust feature set, user-friendly interface, strong support resources, and high-quality functionality. On the cost side, I found the tool affordable for the features it offers — the multiple pricing options mean you can choose a plan that fits your organization&#8217;s budget.</p>
  572. <p>Microsoft Power Automate enables users to automate tasks between various services and applications without the need for coding expertise. With Power Automate, users can create <a href="https://www.eweek.com/artificial-intelligence/intelligent-automation-overview/">automated workflows</a> to streamline repetitive tasks, trigger actions based on certain events, and integrate disparate systems and data sources. It offers a user-friendly interface that allows users to visually design their workflows using a wide range of pre-built connectors and templates.</p>
  573. <figure id="attachment_224488" aria-describedby="caption-attachment-224488" style="width: 1000px" class="wp-caption alignnone"><img decoding="async" class="wp-image-224488 size-full" src="https://www.eweek.com/wp-content/uploads/2024/04/ew_20240417-business-automation-software-microsoft_power_automate.jpg" alt="Microsoft Power Automate process dashboards." width="1000" height="638" srcset="https://www.eweek.com/wp-content/uploads/2024/04/ew_20240417-business-automation-software-microsoft_power_automate.jpg 1000w, https://www.eweek.com/wp-content/uploads/2024/04/ew_20240417-business-automation-software-microsoft_power_automate-300x191.jpg 300w, https://www.eweek.com/wp-content/uploads/2024/04/ew_20240417-business-automation-software-microsoft_power_automate-768x490.jpg 768w, https://www.eweek.com/wp-content/uploads/2024/04/ew_20240417-business-automation-software-microsoft_power_automate-696x444.jpg 696w, https://www.eweek.com/wp-content/uploads/2024/04/ew_20240417-business-automation-software-microsoft_power_automate-658x420.jpg 658w" sizes="(max-width: 1000px) 100vw, 1000px" /><figcaption id="caption-attachment-224488" class="wp-caption-text">Power Automate process dashboards.</figcaption></figure>
  574. <h3><strong>Pros and Cons</strong></h3>
  575. <table style="width: 100%;">
  576. <tbody>
  577. <tr>
  578. <th style="width: 50%; text-align: center;">Pros</th>
  579. <th style="width: 50%; text-align: center;">Cons</th>
  580. </tr>
  581. <tr>
  582. <td>Simple and easy to use</td>
  583. <td>Performance infrequently reduces when dealing with large datasets</td>
  584. </tr>
  585. <tr>
  586. <td>Easily integrates with third-party apps</td>
  587. <td>Initial learning curve for advanced use cases</td>
  588. </tr>
  589. </tbody>
  590. </table>
  591. <h3><strong>Pricing</strong></h3>
  592. <ul>
  593. <li><strong>Free:</strong> 30-day free trial</li>
  594. <li><strong>Power Automate Premium:</strong> $15 per user per month</li>
  595. <li><strong>Power Automate Process:</strong> $150 per bot per month</li>
  596. </ul>
  597. <h3><strong>Features</strong></h3>
  598. <ul>
  599. <li>Interoperation with Microsoft 365</li>
  600. <li>Document automation</li>
  601. <li>Desktop and cloud automation</li>
  602. <li>Its AI features include AI authoring, AI insights, AI processing, and AI generation</li>
  603. <li>Robotic process automation (RPA)</li>
  604. <li>Task and process mining</li>
  605. </ul>
  606. <div style="display: flex; justify-content: center; align-items: center; padding: 20px;">
  607. <div class="wp-block-button has-custom-width wp-block-button__width-50 has-custom-font-size is-style-outline has-large-font-size td_btn_large"><a class="wp-block-button__link has-white-color has-text-color has-background wp-element-button" style="border-radius: 38px; background-color: #478ac6;" href="https://link.technologyadvice.com/r/microsoft-power-automate" target="_blank" rel="noopener nofollow">Visit Microsoft Power Automate</a></div>
  608. </div>
  609. <p><img decoding="async" class="size-full wp-image-223722 alignright" src="https://www.eweek.com/wp-content/uploads/2024/01/hubspot-icon.png" alt="HubSpot icon." width="200" height="200" srcset="https://www.eweek.com/wp-content/uploads/2024/01/hubspot-icon.png 200w, https://www.eweek.com/wp-content/uploads/2024/01/hubspot-icon-150x150.png 150w" sizes="(max-width: 200px) 100vw, 200px" /></p>
  610. <h2><strong>HubSpot: Best for Omni-Channel Marketing Automation</strong></h2>
  611. <h3><strong>Overall rating 4.6/5</strong></h3>
  612. <table style="width: 50%;">
  613. <tbody>
  614. <tr>
  615. <th style="width: 50%; text-align: center;">Criteria</th>
  616. <th style="width: 50%; text-align: center;">Score (out of 5)</th>
  617. </tr>
  618. <tr>
  619. <td style="text-align: center;"><strong>Feature set</strong></td>
  620. <td style="text-align: center;">5</td>
  621. </tr>
  622. <tr>
  623. <td style="text-align: center;"><strong>Ease of use</strong></td>
  624. <td style="text-align: center;">5</td>
  625. </tr>
  626. <tr>
  627. <td style="text-align: center;"><strong>Cost</strong></td>
  628. <td style="text-align: center;">4.2</td>
  629. </tr>
  630. <tr>
  631. <td style="text-align: center;"><strong>Support</strong></td>
  632. <td style="text-align: center;">5</td>
  633. </tr>
  634. <tr>
  635. <td style="text-align: center;"><strong>Quality of feature set</strong></td>
  636. <td style="text-align: center;">2.5</td>
  637. </tr>
  638. </tbody>
  639. </table>
  640. <p>HubSpot, a well-known name in business automation and marketing, offers a comprehensive platform that includes tools for <a href="https://www.eweek.com/artificial-intelligence/ai-crm/">CRM</a>, marketing, sales, and customer service.</p>
  641. <p>The platform earned an excellent overall score of 4.6 out of 5, reflects the quality of the automation functionality offered by both HubSpot&#8217;s Sales and Marketing Hubs across key criteria.</p>
  642. <p>HubSpot allows businesses to create and manage marketing campaigns across multiple channels, including email, social media, and website. Users can automate various marketing tasks, personalize messages, track customer interactions, and analyze campaign performance all in one place. This integrated approach helps businesses deliver a cohesive and consistent experience to their customers across many different touch points.</p>
  643. <figure id="attachment_224487" aria-describedby="caption-attachment-224487" style="width: 1000px" class="wp-caption alignnone"><img decoding="async" class="wp-image-224487 size-full" src="https://www.eweek.com/wp-content/uploads/2024/04/ew_20240417-business-automation-software-hubspot.jpg" alt="HubSpot lead generation dashboard." width="1000" height="635" srcset="https://www.eweek.com/wp-content/uploads/2024/04/ew_20240417-business-automation-software-hubspot.jpg 1000w, https://www.eweek.com/wp-content/uploads/2024/04/ew_20240417-business-automation-software-hubspot-300x191.jpg 300w, https://www.eweek.com/wp-content/uploads/2024/04/ew_20240417-business-automation-software-hubspot-768x488.jpg 768w, https://www.eweek.com/wp-content/uploads/2024/04/ew_20240417-business-automation-software-hubspot-696x442.jpg 696w, https://www.eweek.com/wp-content/uploads/2024/04/ew_20240417-business-automation-software-hubspot-661x420.jpg 661w" sizes="(max-width: 1000px) 100vw, 1000px" /><figcaption id="caption-attachment-224487" class="wp-caption-text">HubSpot lead generation dashboard.</figcaption></figure>
  644. <h3><strong>Pros and Cons</strong></h3>
  645. <table style="width: 100%;">
  646. <tbody>
  647. <tr>
  648. <th style="width: 50%; text-align: center;">Pros</th>
  649. <th style="width: 50%; text-align: center;">Cons</th>
  650. </tr>
  651. <tr>
  652. <td>Predictive lead scoring</td>
  653. <td>Advanced features may be challenging to learn</td>
  654. </tr>
  655. <tr>
  656. <td>Feature-rich</td>
  657. <td>Expensive</td>
  658. </tr>
  659. </tbody>
  660. </table>
  661. <h3><strong>Pricing</strong></h3>
  662. <p><strong>HubSpot Marketing Hub</strong></p>
  663. <ul>
  664. <li><strong>Marketing Hub Professional:</strong> Starts at $890 per month, billed month-to-month, or $800 per month billed annually</li>
  665. <li><strong>Marketing Hub Enterprise:</strong> Starts at $3,600 per month</li>
  666. </ul>
  667. <p><strong>HubSpot Sales Hub</strong></p>
  668. <ul>
  669. <li><strong>Sales Hub Professional:</strong> Starts at $100 per month per seat, billed month-to-month, or $90 per month per seat billed annually</li>
  670. <li><strong>Sales Hub Enterprise:</strong> Starts at $150 per month per seat</li>
  671. </ul>
  672. <h3><strong>Features</strong></h3>
  673. <ul>
  674. <li>Omni-channel marketing automation</li>
  675. <li>Ad management</li>
  676. <li>Email marketing</li>
  677. <li>Website traffic analytics</li>
  678. <li>Reporting dashboard</li>
  679. <li>SEO recommendations and optimizations</li>
  680. </ul>
  681. <div style="display: flex; justify-content: center; align-items: center; padding: 20px;">
  682. <div class="wp-block-button has-custom-width wp-block-button__width-50 has-custom-font-size is-style-outline has-large-font-size td_btn_large"><a class="wp-block-button__link has-white-color has-text-color has-background wp-element-button" style="border-radius: 38px; background-color: #478ac6;" href="https://link.technologyadvice.com/r/hubspot-ew-business-automation-software" target="_blank" rel="noopener nofollow sponsored">Visit HubSpot</a></div>
  683. </div>
  684. <div><em><strong>To gain a deeper understanding of today&#8217;s AI software for sales, read our guide to <a href="https://www.eweek.com/artificial-intelligence/ai-sales-tools/">AI Sales Tools and Software</a></strong></em></div>
  685. <p><img decoding="async" class="size-full wp-image-224493 alignright" src="https://www.eweek.com/wp-content/uploads/2024/04/brevo-icon.png" alt="Brevo icon." width="200" height="200" srcset="https://www.eweek.com/wp-content/uploads/2024/04/brevo-icon.png 200w, https://www.eweek.com/wp-content/uploads/2024/04/brevo-icon-150x150.png 150w" sizes="(max-width: 200px) 100vw, 200px" /></p>
  686. <h2><strong>Brevo: Best for Email Marketing Automation</strong></h2>
  687. <h3><strong>Overall rating 4.3/5</strong></h3>
  688. <table style="width: 50%;">
  689. <tbody>
  690. <tr>
  691. <th style="width: 50%; text-align: center;">Criteria</th>
  692. <th style="width: 50%; text-align: center;">Score (out of 5)</th>
  693. </tr>
  694. <tr>
  695. <td style="text-align: center;"><strong>Feature set</strong></td>
  696. <td style="text-align: center;">5</td>
  697. </tr>
  698. <tr>
  699. <td style="text-align: center;"><strong>Ease of use</strong></td>
  700. <td style="text-align: center;">5</td>
  701. </tr>
  702. <tr>
  703. <td style="text-align: center;"><strong>Cost</strong></td>
  704. <td style="text-align: center;">1.7</td>
  705. </tr>
  706. <tr>
  707. <td style="text-align: center;"><strong>Support</strong></td>
  708. <td style="text-align: center;">5</td>
  709. </tr>
  710. <tr>
  711. <td style="text-align: center;"><strong>Quality of feature set</strong></td>
  712. <td style="text-align: center;">5</td>
  713. </tr>
  714. </tbody>
  715. </table>
  716. <p>Though Brevo scores a low mark for cost, it makes up for this by earning a perfect mark across other ranking metrics such as features, ease of use, and customer satisfaction. Users consistently praise Brevo for its powerful capabilities and user-friendly interface. Brevo&#8217;s reliable performance and positive user feedback make it a top choice for those willing to invest in a quality product.</p>
  717. <p>Brevo is a comprehensive marketing and CRM platform, offering various tools and features to help businesses grow and manage customer relationships. It includes modules for email marketing, marketing automation, SMS campaigns, chat, pipeline management, and more.</p>
  718. <p>With Brevo, you can create automated email campaigns, segment your audience, personalize content, and track performance metrics to optimize your email marketing efforts. It offers drip campaigns, trigger-based emails, A/B testing, and more to help you engage with your customers and drive conversions.</p>
  719. <figure id="attachment_224486" aria-describedby="caption-attachment-224486" style="width: 1000px" class="wp-caption alignnone"><img decoding="async" class="wp-image-224486 size-full" src="https://www.eweek.com/wp-content/uploads/2024/04/ew_20240417-business-automation-software-brevo.jpg" alt="Brevo real-time transactional stats." width="1000" height="625" srcset="https://www.eweek.com/wp-content/uploads/2024/04/ew_20240417-business-automation-software-brevo.jpg 1000w, https://www.eweek.com/wp-content/uploads/2024/04/ew_20240417-business-automation-software-brevo-300x188.jpg 300w, https://www.eweek.com/wp-content/uploads/2024/04/ew_20240417-business-automation-software-brevo-768x480.jpg 768w, https://www.eweek.com/wp-content/uploads/2024/04/ew_20240417-business-automation-software-brevo-696x435.jpg 696w, https://www.eweek.com/wp-content/uploads/2024/04/ew_20240417-business-automation-software-brevo-672x420.jpg 672w" sizes="(max-width: 1000px) 100vw, 1000px" /><figcaption id="caption-attachment-224486" class="wp-caption-text">Brevo real-time transactional stats</figcaption></figure>
  720. <h3><strong>Pros and Cons</strong></h3>
  721. <table style="width: 100%;">
  722. <tbody>
  723. <tr>
  724. <th style="width: 50%; text-align: center;">Pros</th>
  725. <th style="width: 50%; text-align: center;">Cons</th>
  726. </tr>
  727. <tr>
  728. <td>Easy to use</td>
  729. <td>The reporting capability can be better</td>
  730. </tr>
  731. <tr>
  732. <td>Responsive customer support</td>
  733. <td>Some features cost extra</td>
  734. </tr>
  735. </tbody>
  736. </table>
  737. <h3><strong>Pricing</strong></h3>
  738. <p><strong>Sales Platform</strong></p>
  739. <ul>
  740. <li><strong>Free:</strong> No cost for unlimited users</li>
  741. <li><strong>Pro:</strong> Starts at $12/month per user</li>
  742. </ul>
  743. <p><strong>Marketing Platform</strong></p>
  744. <ul>
  745. <li><strong>Free:</strong> No cost for unlimited contacts</li>
  746. <li><strong>Starter:</strong> Starts at $25 per month</li>
  747. <li><strong>Business:</strong> Starts at $65 per month</li>
  748. <li><strong>Enterprise:</strong> Custom pricing</li>
  749. </ul>
  750. <p><strong>Conversations Platform</strong></p>
  751. <ul>
  752. <li><strong>Free:</strong> No cost for one user</li>
  753. <li><strong>Pro:</strong> Starts at $15/month per user</li>
  754. </ul>
  755. <h3><strong>Features</strong></h3>
  756. <ul>
  757. <li>Deal pipelines and management</li>
  758. <li>Sales automation</li>
  759. <li>Drag and drop editor</li>
  760. <li>A/B testing</li>
  761. </ul>
  762. <div style="display: flex; justify-content: center; align-items: center; padding: 20px;">
  763. <div class="wp-block-button has-custom-width wp-block-button__width-50 has-custom-font-size is-style-outline has-large-font-size td_btn_large"><a class="wp-block-button__link has-white-color has-text-color has-background wp-element-button" style="border-radius: 38px; background-color: #478ac6;" href="https://link.technologyadvice.com/r/brevo-ew-business-automation-software" target="_blank" rel="noopener nofollow sponsored">Visit Brevo</a></div>
  764. </div>
  765. <p><img decoding="async" class="size-full wp-image-223765 alignright" src="https://www.eweek.com/wp-content/uploads/2024/01/zoho_crm-icon.png" alt="Zoho CRM icon." width="200" height="200" srcset="https://www.eweek.com/wp-content/uploads/2024/01/zoho_crm-icon.png 200w, https://www.eweek.com/wp-content/uploads/2024/01/zoho_crm-icon-150x150.png 150w" sizes="(max-width: 200px) 100vw, 200px" /></p>
  766. <h2><strong>Zoho CRM: Best for Lead Management</strong></h2>
  767. <h3><strong>Overall rating 4.3/5</strong></h3>
  768. <table style="width: 50%;">
  769. <tbody>
  770. <tr>
  771. <th style="width: 50%; text-align: center;">Criteria</th>
  772. <th style="width: 50%; text-align: center;">Score (out of 5)</th>
  773. </tr>
  774. <tr>
  775. <td style="text-align: center;"><strong>Feature set</strong></td>
  776. <td style="text-align: center;">5</td>
  777. </tr>
  778. <tr>
  779. <td style="text-align: center;"><strong>Ease of use</strong></td>
  780. <td style="text-align: center;">4.5</td>
  781. </tr>
  782. <tr>
  783. <td style="text-align: center;"><strong>Cost</strong></td>
  784. <td style="text-align: center;">3.2</td>
  785. </tr>
  786. <tr>
  787. <td style="text-align: center;"><strong>Support</strong></td>
  788. <td style="text-align: center;">5</td>
  789. </tr>
  790. <tr>
  791. <td style="text-align: center;"><strong>Quality of feature set</strong></td>
  792. <td style="text-align: center;">2.5</td>
  793. </tr>
  794. </tbody>
  795. </table>
  796. <p>Zoho stands out for its business automation features. It excels in Salesforce automation, workflow automation, marketing automation, and process management.</p>
  797. <p>Businesses of all sizes can use Zoho CRM to handle customer relationship management activities and improve their overall capability. Zoho CRM helps companies to manage their sales, marketing, and customer support processes. It allows businesses to track customer interactions, automate sales processes, and analyze data to make informed decisions.</p>
  798. <p>Zoho CRM offers lead management, contact management, sales pipeline management, email marketing, and reports and analytics.</p>
  799. <figure id="attachment_224485" aria-describedby="caption-attachment-224485" style="width: 1000px" class="wp-caption alignnone"><img decoding="async" class="wp-image-224485 size-full" src="https://www.eweek.com/wp-content/uploads/2024/04/ew_20240417-business-automation-software-zoho_crm.jpg" alt="Zoho CRM sales analytics." width="1000" height="574" srcset="https://www.eweek.com/wp-content/uploads/2024/04/ew_20240417-business-automation-software-zoho_crm.jpg 1000w, https://www.eweek.com/wp-content/uploads/2024/04/ew_20240417-business-automation-software-zoho_crm-300x172.jpg 300w, https://www.eweek.com/wp-content/uploads/2024/04/ew_20240417-business-automation-software-zoho_crm-768x441.jpg 768w, https://www.eweek.com/wp-content/uploads/2024/04/ew_20240417-business-automation-software-zoho_crm-696x400.jpg 696w, https://www.eweek.com/wp-content/uploads/2024/04/ew_20240417-business-automation-software-zoho_crm-732x420.jpg 732w" sizes="(max-width: 1000px) 100vw, 1000px" /><figcaption id="caption-attachment-224485" class="wp-caption-text">Zoho CRM sales analytics.</figcaption></figure>
  800. <h3><strong>Pros and Cons</strong></h3>
  801. <table style="width: 100%;">
  802. <tbody>
  803. <tr>
  804. <th style="width: 50%; text-align: center;">Pros</th>
  805. <th style="width: 50%; text-align: center;">Cons</th>
  806. </tr>
  807. <tr>
  808. <td>Omni-channel</td>
  809. <td>The initial setup and customization can be complex</td>
  810. </tr>
  811. <tr>
  812. <td>Offers integration with 800+ apps</td>
  813. <td>The user interface can be improved</td>
  814. </tr>
  815. </tbody>
  816. </table>
  817. <h3><strong>Pricing</strong></h3>
  818. <ul>
  819. <li><strong>Free:</strong> No cost for three users</li>
  820. <li><strong>Standard:</strong> $14/month per user billed annually or $20 per user billed monthly</li>
  821. <li><strong>Professional:</strong> $23/month per user billed annually or $35 per user billed monthly</li>
  822. <li><strong>Enterprise:</strong> $40/month per user billed annually or $50 per user billed monthly</li>
  823. <li><strong>Ultimate:</strong> $52/month per user billed annually or $65 per user billed monthly</li>
  824. </ul>
  825. <h3><strong>Features</strong></h3>
  826. <ul>
  827. <li>Salesforce automation</li>
  828. <li>Workflow automation</li>
  829. <li>Contact management</li>
  830. <li>Process management</li>
  831. <li>Performance management</li>
  832. <li>Marketing automation</li>
  833. </ul>
  834. <div style="display: flex; justify-content: center; align-items: center; padding: 20px;">
  835. <div class="wp-block-button has-custom-width wp-block-button__width-50 has-custom-font-size is-style-outline has-large-font-size td_btn_large"><a class="wp-block-button__link has-white-color has-text-color has-background wp-element-button" style="border-radius: 38px; background-color: #478ac6;" href="https://link.technologyadvice.com/r/zoho-crm-ew-business-automation-software" target="_blank" rel="noopener nofollow sponsored">Visit Zoho CRM</a></div>
  836. </div>
  837. <div><em><strong>For more information about lead generation tools, see our guide, <a href="https://www.eweek.com/artificial-intelligence/ai-lead-generation-software/">Top 11 Lead Generations Tools 2024</a></strong></em></div>
  838. <p><img decoding="async" class="size-full wp-image-223766 alignright" src="https://www.eweek.com/wp-content/uploads/2024/01/activecampaign-icon.png" alt="ActiveCampaign icon." width="200" height="200" srcset="https://www.eweek.com/wp-content/uploads/2024/01/activecampaign-icon.png 200w, https://www.eweek.com/wp-content/uploads/2024/01/activecampaign-icon-150x150.png 150w" sizes="(max-width: 200px) 100vw, 200px" /></p>
  839. <h2><strong>ActiveCampaign: Best for Marketing Automation</strong></h2>
  840. <h3><strong>Overall rating 4.1/5</strong></h3>
  841. <table style="width: 50%;">
  842. <tbody>
  843. <tr>
  844. <th style="width: 50%; text-align: center;">Criteria</th>
  845. <th style="width: 50%; text-align: center;">Score (out of 5)</th>
  846. </tr>
  847. <tr>
  848. <td style="text-align: center;"><strong>Feature set</strong></td>
  849. <td style="text-align: center;">4.8</td>
  850. </tr>
  851. <tr>
  852. <td style="text-align: center;"><strong>Ease of use</strong></td>
  853. <td style="text-align: center;">4.5</td>
  854. </tr>
  855. <tr>
  856. <td style="text-align: center;"><strong>Cost</strong></td>
  857. <td style="text-align: center;">2.8</td>
  858. </tr>
  859. <tr>
  860. <td style="text-align: center;"><strong>Support</strong></td>
  861. <td style="text-align: center;">4</td>
  862. </tr>
  863. <tr>
  864. <td style="text-align: center;"><strong>Quality of feature set</strong></td>
  865. <td style="text-align: center;">3.8</td>
  866. </tr>
  867. </tbody>
  868. </table>
  869. <p>With a high score of 4.8 for the feature set, ActiveCampaign provides users with a wide range of capabilities to meet their marketing needs. The platform also earns a strong rating of 4.5 for ease of use, making it accessible to users of all levels of expertise. On the downside, the platform receives a lower score of 2.8 for cost, indicating that it may be a more expensive option for some businesses.</p>
  870. <p>ActiveCampaign offers email marketing, CRM, and automated messaging tools to help businesses create personalized experiences for their customers. It allows businesses to create targeted campaigns, automate repetitive tasks, and track customer interactions.</p>
  871. <p>The platform supports email marketing, SMS, <a href="https://www.eweek.com/artificial-intelligence/social-media-ai-tools/">social media advertising</a>, and more, allowing businesses to engage with their audience on multiple channels and touch points. It also provides detailed analytics and reporting features that help businesses track campaign performance, understand customer behavior, and make data-backed decisions to optimize their marketing activities.</p>
  872. <figure id="attachment_224484" aria-describedby="caption-attachment-224484" style="width: 1000px" class="wp-caption alignnone"><img decoding="async" class="wp-image-224484 size-full" src="https://www.eweek.com/wp-content/uploads/2024/04/ew_20240417-business-automation-software-activecampaign.jpg" alt="ActiveCampaign campaign list view." width="1000" height="463" srcset="https://www.eweek.com/wp-content/uploads/2024/04/ew_20240417-business-automation-software-activecampaign.jpg 1000w, https://www.eweek.com/wp-content/uploads/2024/04/ew_20240417-business-automation-software-activecampaign-300x139.jpg 300w, https://www.eweek.com/wp-content/uploads/2024/04/ew_20240417-business-automation-software-activecampaign-768x356.jpg 768w, https://www.eweek.com/wp-content/uploads/2024/04/ew_20240417-business-automation-software-activecampaign-696x322.jpg 696w, https://www.eweek.com/wp-content/uploads/2024/04/ew_20240417-business-automation-software-activecampaign-907x420.jpg 907w" sizes="(max-width: 1000px) 100vw, 1000px" /><figcaption id="caption-attachment-224484" class="wp-caption-text">ActiveCampaign campaign list view.</figcaption></figure>
  873. <h3><strong>Pros and Cons</strong></h3>
  874. <table style="width: 100%;">
  875. <tbody>
  876. <tr>
  877. <th style="width: 50%; text-align: center;">Pros</th>
  878. <th style="width: 50%; text-align: center;">Cons</th>
  879. </tr>
  880. <tr>
  881. <td>Access to 850+ automation recipes</td>
  882. <td>The Lite plan lacks a lead-scoring feature</td>
  883. </tr>
  884. <tr>
  885. <td>Offers 870+ integrations</td>
  886. <td>No free forever plan</td>
  887. </tr>
  888. </tbody>
  889. </table>
  890. <h3><strong>Pricing</strong></h3>
  891. <p><strong>Marketing: Email &amp; Marketing Automation</strong></p>
  892. <ul>
  893. <li><strong>Lite:</strong> Starts at $29/month billed annually or $39/month billed monthly (1 user)</li>
  894. <li><strong>Plus:</strong> Starts at $49/month billed annually or $70/month billed monthly (3 users)</li>
  895. <li><strong>Professional:</strong> Starts at $149/month billed annually or $187/month billed monthly (5 users)</li>
  896. <li><strong>Enterprise:</strong> Starts at $259/month billed annually or $323/month billed monthly (10 users)</li>
  897. </ul>
  898. <p><strong>Sales: CRM &amp; Sales Engagement</strong></p>
  899. <ul>
  900. <li><strong>Plus:</strong> Starts at $19/month billed annually or $23/month billed monthly</li>
  901. <li><strong>Professional:</strong> Starts at $49/month billed annually or $59/month billed monthly</li>
  902. <li><strong>Enterprise:</strong> Starts at $99/month billed annually or $119/month billed monthly</li>
  903. </ul>
  904. <p><strong>Bundles: Marketing Automation + Sales CRM</strong></p>
  905. <ul>
  906. <li><strong>Plus:</strong> Starts at $93/month billed annually or $116/month billed monthly (5 users)</li>
  907. <li><strong>Professional:</strong> Starts at $386/month billed annually or $482/month billed monthly (10 users)</li>
  908. <li><strong>Enterprise:</strong> Starts at $734/month billed annually or $918/month billed monthly (15 users)</li>
  909. </ul>
  910. <h3><strong>Features</strong></h3>
  911. <ul>
  912. <li>Email marketing and marketing automation</li>
  913. <li>Sales automation</li>
  914. <li>Sentiment analysis</li>
  915. <li>Win probability</li>
  916. </ul>
  917. <div style="display: flex; justify-content: center; align-items: center; padding: 20px;">
  918. <div class="wp-block-button has-custom-width wp-block-button__width-50 has-custom-font-size is-style-outline has-large-font-size td_btn_large"><a class="wp-block-button__link has-white-color has-text-color has-background wp-element-button" style="border-radius: 38px; background-color: #478ac6;" href="https://link.technologyadvice.com/r/activecampaign-ew-business-automation-software" target="_blank" rel="noopener nofollow sponsored">Visit ActiveCampaign</a></div>
  919. </div>
  920. <p><img decoding="async" class="size-full wp-image-224494 alignright" src="https://www.eweek.com/wp-content/uploads/2024/04/hootsuite-icon.png" alt="Hootsuite icon." width="200" height="200" srcset="https://www.eweek.com/wp-content/uploads/2024/04/hootsuite-icon.png 200w, https://www.eweek.com/wp-content/uploads/2024/04/hootsuite-icon-150x150.png 150w" sizes="(max-width: 200px) 100vw, 200px" /></p>
  921. <h2><strong>Hootsuite: Best for Social Media Management</strong></h2>
  922. <h3><strong>Overall rating 4.1/5</strong></h3>
  923. <table style="width: 50%;">
  924. <tbody>
  925. <tr>
  926. <th style="width: 50%; text-align: center;">Criteria</th>
  927. <th style="width: 50%; text-align: center;">Score (out of 5)</th>
  928. </tr>
  929. <tr>
  930. <td style="text-align: center;"><strong>Feature set</strong></td>
  931. <td style="text-align: center;">4.2</td>
  932. </tr>
  933. <tr>
  934. <td style="text-align: center;"><strong>Ease of use</strong></td>
  935. <td style="text-align: center;">4.5</td>
  936. </tr>
  937. <tr>
  938. <td style="text-align: center;"><strong>Cost</strong></td>
  939. <td style="text-align: center;">3.7</td>
  940. </tr>
  941. <tr>
  942. <td style="text-align: center;"><strong>Support</strong></td>
  943. <td style="text-align: center;">5</td>
  944. </tr>
  945. <tr>
  946. <td style="text-align: center;"><strong>Quality of feature set</strong></td>
  947. <td style="text-align: center;">2.5</td>
  948. </tr>
  949. </tbody>
  950. </table>
  951. <p>Businesses and social media professionals commonly use Hootsuite to streamline their social media marketing efforts and maintain a consistent online presence. Hootsuite allows users to manage and schedule posts across various social media platforms like Facebook, Twitter, Instagram, LinkedIn, and YouTube.</p>
  952. <p>It also provides features for monitoring social media activity, engaging with followers, and analyzing social media performance through data and analytics. Aside from allowing users to create and schedule posts in advance, it also shows the best time to post suggestions based on data analysis, tracks engagement metrics such as likes, comments, and shares, and provides insights to help optimize social media strategies.</p>
  953. <p>One of Hootsuite&#8217;s standout features is its stellar support (5), providing users with the assistance they need to maximize the platform&#8217;s capabilities. This high rating underscores the company&#8217;s commitment to customer satisfaction and ensuring users have the guidance and resources to succeed in their social media marketing efforts.</p>
  954. <figure id="attachment_224483" aria-describedby="caption-attachment-224483" style="width: 1000px" class="wp-caption alignnone"><img decoding="async" class="wp-image-224483 size-full" src="https://www.eweek.com/wp-content/uploads/2024/04/ew_20240417-business-automation-software-hootesuite.jpg" alt="Hootsuite social media analytics dashboard." width="1000" height="518" srcset="https://www.eweek.com/wp-content/uploads/2024/04/ew_20240417-business-automation-software-hootesuite.jpg 1000w, https://www.eweek.com/wp-content/uploads/2024/04/ew_20240417-business-automation-software-hootesuite-300x155.jpg 300w, https://www.eweek.com/wp-content/uploads/2024/04/ew_20240417-business-automation-software-hootesuite-768x398.jpg 768w, https://www.eweek.com/wp-content/uploads/2024/04/ew_20240417-business-automation-software-hootesuite-696x361.jpg 696w, https://www.eweek.com/wp-content/uploads/2024/04/ew_20240417-business-automation-software-hootesuite-811x420.jpg 811w" sizes="(max-width: 1000px) 100vw, 1000px" /><figcaption id="caption-attachment-224483" class="wp-caption-text">Hootsuite social media analytics dashboard.</figcaption></figure>
  955. <h3><strong>Pros and Cons</strong></h3>
  956. <table style="width: 100%;">
  957. <tbody>
  958. <tr>
  959. <th style="width: 50%; text-align: center;">Pros</th>
  960. <th style="width: 50%; text-align: center;">Cons</th>
  961. </tr>
  962. <tr>
  963. <td>Social listening capability</td>
  964. <td>No free forever tier</td>
  965. </tr>
  966. <tr>
  967. <td>Powerful post-scheduling capability</td>
  968. <td>Expensive</td>
  969. </tr>
  970. </tbody>
  971. </table>
  972. <h3><strong>Pricing</strong></h3>
  973. <ul>
  974. <li>A 30-day free trial is available</li>
  975. <li><strong>Professional:</strong> $99 per month, billed annually. Limited to 1 user</li>
  976. <li><strong>Team:</strong> $249 per month, billed annually. Support up to 3 users</li>
  977. <li><strong>Enterprise custom:</strong> Custom quote</li>
  978. </ul>
  979. <h3><strong>Features</strong></h3>
  980. <ul>
  981. <li>Publish and schedule</li>
  982. <li>Social media analytics</li>
  983. <li>AI content creation</li>
  984. <li>Best times to post</li>
  985. <li>Social advertising</li>
  986. </ul>
  987. <div style="display: flex; justify-content: center; align-items: center; padding: 20px;">
  988. <div class="wp-block-button has-custom-width wp-block-button__width-50 has-custom-font-size is-style-outline has-large-font-size td_btn_large"><a class="wp-block-button__link has-white-color has-text-color has-background wp-element-button" style="border-radius: 38px; background-color: #478ac6;" href="https://link.technologyadvice.com/r/hootsuite-ew-business-automation-software" target="_blank" rel="noopener nofollow sponsored">Visit Hootsuite</a></div>
  989. </div>
  990. <p><img decoding="async" class="size-full wp-image-224495 alignright" src="https://www.eweek.com/wp-content/uploads/2024/04/ssc_blueprism-icon.png" alt="SS&amp;C BluePrism icon." width="200" height="200" srcset="https://www.eweek.com/wp-content/uploads/2024/04/ssc_blueprism-icon.png 200w, https://www.eweek.com/wp-content/uploads/2024/04/ssc_blueprism-icon-150x150.png 150w" sizes="(max-width: 200px) 100vw, 200px" /></p>
  991. <h2><strong>SS&amp;C Blue Prism: Best for Automating Rule-Based Tasks</strong></h2>
  992. <h3><strong>Overall rating 3.9/5</strong></h3>
  993. <table style="width: 50%;">
  994. <tbody>
  995. <tr>
  996. <th style="width: 50%; text-align: center;">Criteria</th>
  997. <th style="width: 50%; text-align: center;">Score (out of 5)</th>
  998. </tr>
  999. <tr>
  1000. <td style="text-align: center;"><strong>Feature set</strong></td>
  1001. <td style="text-align: center;">3.9</td>
  1002. </tr>
  1003. <tr>
  1004. <td style="text-align: center;"><strong>Ease of use</strong></td>
  1005. <td style="text-align: center;">5</td>
  1006. </tr>
  1007. <tr>
  1008. <td style="text-align: center;"><strong>Cost</strong></td>
  1009. <td style="text-align: center;">2</td>
  1010. </tr>
  1011. <tr>
  1012. <td style="text-align: center;"><strong>Support</strong></td>
  1013. <td style="text-align: center;">5</td>
  1014. </tr>
  1015. <tr>
  1016. <td style="text-align: center;"><strong>Quality of feature set</strong></td>
  1017. <td style="text-align: center;">3.8</td>
  1018. </tr>
  1019. </tbody>
  1020. </table>
  1021. <p>SS&amp;C Blue Prism earned a moderate score for features and quality of features, a perfect score for ease of use and support, and a poor score for costs, as it lacks pricing visibility. The lack of pricing transparency makes it challenging for potential users to assess the software&#8217;s value proposition against their financial resources.</p>
  1022. <p>SS&amp;C Blue Prism provides intelligent and <a href="https://www.eweek.com/cloud/robotic-process-automation-companies/">robotic process automation (RPA) software solutions</a>. Their tool enables organizations to automate repetitive, rule-based tasks to increase efficiency, productivity, and accuracy. Blue Prism&#8217;s RPA technology uses software robots to mimic human actions, interacting with applications, systems, and data to perform different tasks. This helps organizations reduce errors and free employees to focus on higher-value work.</p>
  1023. <figure id="attachment_224482" aria-describedby="caption-attachment-224482" style="width: 1000px" class="wp-caption alignnone"><img decoding="async" class="wp-image-224482 size-full" src="https://www.eweek.com/wp-content/uploads/2024/04/ew_20240417-business-automation-software-ssc_blue_prism.jpg" alt="SS&amp;C Blue Prism reports dashboard." width="1000" height="528" srcset="https://www.eweek.com/wp-content/uploads/2024/04/ew_20240417-business-automation-software-ssc_blue_prism.jpg 1000w, https://www.eweek.com/wp-content/uploads/2024/04/ew_20240417-business-automation-software-ssc_blue_prism-300x158.jpg 300w, https://www.eweek.com/wp-content/uploads/2024/04/ew_20240417-business-automation-software-ssc_blue_prism-768x406.jpg 768w, https://www.eweek.com/wp-content/uploads/2024/04/ew_20240417-business-automation-software-ssc_blue_prism-696x367.jpg 696w, https://www.eweek.com/wp-content/uploads/2024/04/ew_20240417-business-automation-software-ssc_blue_prism-795x420.jpg 795w" sizes="(max-width: 1000px) 100vw, 1000px" /><figcaption id="caption-attachment-224482" class="wp-caption-text">SS&amp;C Blue Prism reports dashboard.</figcaption></figure>
  1024. <h3><strong>Pros and Cons</strong></h3>
  1025. <table style="width: 100%;">
  1026. <tbody>
  1027. <tr>
  1028. <th style="width: 50%; text-align: center;">Pros</th>
  1029. <th style="width: 50%; text-align: center;">Cons</th>
  1030. </tr>
  1031. <tr>
  1032. <td>In-built version history</td>
  1033. <td>Users say Blue Prism could have better tag control on their queues</td>
  1034. </tr>
  1035. <tr>
  1036. <td>Users like its scalability and customization flexibility</td>
  1037. <td>Initial learning curve</td>
  1038. </tr>
  1039. </tbody>
  1040. </table>
  1041. <h3><strong>Pricing</strong></h3>
  1042. <p>A 30-day free trial is available. For your actual pricing, contact the company for a custom quote.</p>
  1043. <h3><strong>Features</strong></h3>
  1044. <ul>
  1045. <li>Process orchestration and automation</li>
  1046. <li>Document automation</li>
  1047. <li>Intelligent automation</li>
  1048. <li>Robotic process automation</li>
  1049. <li>Business process management</li>
  1050. <li>It offers process automation, analytics, monitoring, and management capabilities to help organizations automate complex business processes</li>
  1051. </ul>
  1052. <div style="display: flex; justify-content: center; align-items: center; padding: 20px;">
  1053. <div class="wp-block-button has-custom-width wp-block-button__width-50 has-custom-font-size is-style-outline has-large-font-size td_btn_large"><a class="wp-block-button__link has-white-color has-text-color has-background wp-element-button" style="border-radius: 38px; background-color: #478ac6;" href="https://link.technologyadvice.com/r/ssandc-blue-prism-main" target="_blank" rel="noopener nofollow">Visit SS&amp;C Blue Prism</a></div>
  1054. </div>
  1055. <div><em><b style="font-family: Verdana, BlinkMacSystemFont, -apple-system, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;">To learn about generative AI providers, read our in-depth guide: </b><a style="font-family: Verdana, BlinkMacSystemFont, -apple-system, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;" href="https://www.eweek.com/artificial-intelligence/generative-ai-companies/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=generative-ai-companies-top-12-leaders"><b>Generative AI Companies: Top 20 Leaders</b></a></em></div>
  1056. <p><img decoding="async" class="size-full wp-image-224248 alignright" src="https://www.eweek.com/wp-content/uploads/2024/03/zapier-icon.png" alt="Zapier icon." width="200" height="200" srcset="https://www.eweek.com/wp-content/uploads/2024/03/zapier-icon.png 200w, https://www.eweek.com/wp-content/uploads/2024/03/zapier-icon-150x150.png 150w" sizes="(max-width: 200px) 100vw, 200px" /></p>
  1057. <h2><strong>Zapier: Best for Integration Automation</strong></h2>
  1058. <h3><strong>Overall rating 3.7/5</strong></h3>
  1059. <table style="width: 50%;">
  1060. <tbody>
  1061. <tr>
  1062. <th style="width: 50%; text-align: center;">Criteria</th>
  1063. <th style="width: 50%; text-align: center;">Score (out of 5)</th>
  1064. </tr>
  1065. <tr>
  1066. <td style="text-align: center;"><strong>Feature set</strong></td>
  1067. <td style="text-align: center;">3.7</td>
  1068. </tr>
  1069. <tr>
  1070. <td style="text-align: center;"><strong>Ease of use</strong></td>
  1071. <td style="text-align: center;">4</td>
  1072. </tr>
  1073. <tr>
  1074. <td style="text-align: center;"><strong>Cost</strong></td>
  1075. <td style="text-align: center;">3.2</td>
  1076. </tr>
  1077. <tr>
  1078. <td style="text-align: center;"><strong>Support</strong></td>
  1079. <td style="text-align: center;">5</td>
  1080. </tr>
  1081. <tr>
  1082. <td style="text-align: center;"><strong>Quality of feature set</strong></td>
  1083. <td style="text-align: center;">2.5</td>
  1084. </tr>
  1085. </tbody>
  1086. </table>
  1087. <p>Zapier is a web automation tool that allows users to easily connect different apps and automate workflows without any coding knowledge. It works by creating &#8220;Zaps,&#8221; automated workflows connecting two or more apps to automate tasks. Zapier supports thousands of apps and services, making it a versatile tool for streamlining processes and increasing productivity.</p>
  1088. <p>Businesses of all sizes can benefit from using Zapier as a business automation tool due to its extensive integration and automation capabilities, allowing for seamless connectivity between different apps and systems.</p>
  1089. <p>While Zapier excels in ease of use and support, it falls slightly short in the quality of its feature set, with a score of 2.5 out of 5. This is due to limitations in AI capabilities and assistance in CRM management.</p>
  1090. <figure id="attachment_224481" aria-describedby="caption-attachment-224481" style="width: 1000px" class="wp-caption alignnone"><img decoding="async" class="wp-image-224481 size-full" src="https://www.eweek.com/wp-content/uploads/2024/04/ew_20240417-business-automation-software-zapier.jpg" alt="Zapier interfaces." width="1000" height="466" srcset="https://www.eweek.com/wp-content/uploads/2024/04/ew_20240417-business-automation-software-zapier.jpg 1000w, https://www.eweek.com/wp-content/uploads/2024/04/ew_20240417-business-automation-software-zapier-300x140.jpg 300w, https://www.eweek.com/wp-content/uploads/2024/04/ew_20240417-business-automation-software-zapier-768x358.jpg 768w, https://www.eweek.com/wp-content/uploads/2024/04/ew_20240417-business-automation-software-zapier-696x324.jpg 696w, https://www.eweek.com/wp-content/uploads/2024/04/ew_20240417-business-automation-software-zapier-901x420.jpg 901w" sizes="(max-width: 1000px) 100vw, 1000px" /><figcaption id="caption-attachment-224481" class="wp-caption-text">Zapier interfaces.</figcaption></figure>
  1091. <h3><strong>Pros and Cons</strong></h3>
  1092. <table style="width: 100%;">
  1093. <tbody>
  1094. <tr>
  1095. <th style="width: 50%; text-align: center;">Pros</th>
  1096. <th style="width: 50%; text-align: center;">Cons</th>
  1097. </tr>
  1098. <tr>
  1099. <td>It offers a free forever plan</td>
  1100. <td>No mobile app</td>
  1101. </tr>
  1102. <tr>
  1103. <td>Supports thousands of apps</td>
  1104. <td>Users say paid plans are expensive</td>
  1105. </tr>
  1106. </tbody>
  1107. </table>
  1108. <h3><strong>Pricing</strong></h3>
  1109. <p>Note that the actual amount you will pay depends on the number of tasks you need to perform monthly.</p>
  1110. <ul>
  1111. <li><strong>Free:</strong> No cost for one user</li>
  1112. <li><strong>Professional:</strong> Starts at $19.99/month billed annually or $29.99/month billed monthly</li>
  1113. <li><strong>Team:</strong> Starts at $69/month billed annually or $103.50/month billed monthly</li>
  1114. <li><strong>Enterprise:</strong> Custom quote</li>
  1115. </ul>
  1116. <h3><strong>Features</strong></h3>
  1117. <ul>
  1118. <li>AI power-ups</li>
  1119. <li>Visual no-code editor</li>
  1120. <li>Zap version control</li>
  1121. <li>Unlimited app integrations</li>
  1122. </ul>
  1123. <div style="display: flex; justify-content: center; align-items: center; padding: 20px;">
  1124. <div class="wp-block-button has-custom-width wp-block-button__width-50 has-custom-font-size is-style-outline has-large-font-size td_btn_large"><a class="wp-block-button__link has-white-color has-text-color has-background wp-element-button" style="border-radius: 38px; background-color: #478ac6;" href="https://link.technologyadvice.com/r/zapier-main" target="_blank" rel="noopener nofollow">Visit Zapier</a></div>
  1125. </div>
  1126. <p><img decoding="async" class="size-full wp-image-224496 alignright" src="https://www.eweek.com/wp-content/uploads/2024/04/workato-icon.png" alt="Workato icon." width="200" height="200" srcset="https://www.eweek.com/wp-content/uploads/2024/04/workato-icon.png 200w, https://www.eweek.com/wp-content/uploads/2024/04/workato-icon-150x150.png 150w" sizes="(max-width: 200px) 100vw, 200px" /></p>
  1127. <h2><strong>Workato: Best for Intelligent Integration and Workflow Automation</strong></h2>
  1128. <h3><strong>Overall rating 3.6/5</strong></h3>
  1129. <table style="width: 50%;">
  1130. <tbody>
  1131. <tr>
  1132. <th style="width: 50%; text-align: center;">Criteria</th>
  1133. <th style="width: 50%; text-align: center;">Score (out of 5)</th>
  1134. </tr>
  1135. <tr>
  1136. <td style="text-align: center;"><strong>Feature set</strong></td>
  1137. <td style="text-align: center;">5</td>
  1138. </tr>
  1139. <tr>
  1140. <td style="text-align: center;"><strong>Ease of use</strong></td>
  1141. <td style="text-align: center;">4</td>
  1142. </tr>
  1143. <tr>
  1144. <td style="text-align: center;"><strong>Cost</strong></td>
  1145. <td style="text-align: center;">0</td>
  1146. </tr>
  1147. <tr>
  1148. <td style="text-align: center;"><strong>Support</strong></td>
  1149. <td style="text-align: center;">4</td>
  1150. </tr>
  1151. <tr>
  1152. <td style="text-align: center;"><strong>Quality of feature set</strong></td>
  1153. <td style="text-align: center;">5</td>
  1154. </tr>
  1155. </tbody>
  1156. </table>
  1157. <p>Workato is an enterprise automation platform that allows organizations to automate workflows and integrate data across various applications. It allows businesses to connect their apps, automate workflows, and optimize business processes. Workato offers over 1,200 pre-built connectors to popular business applications such as Salesforce, Slack, and ServiceNow, allowing for straightforward integration and automation of tasks.</p>
  1158. <p>The platform scores high marks in feature set and quality, thanks to its extensive connectors and functionalities, which cater to a wide range of business processes. However, Workato falls short on cost, with a score of 0. The platform lacks pricing transparency and may not be the most cost-effective solution for organizations with limited budgets.</p>
  1159. <p>Workato can accelerate various organizational functions, including IT operations, marketing, HR, finance, sales, and more, by automating tasks such as ticket escalation, threat detection and resolution, compliance management, lead management, payroll and benefits processing, sales forecasting, and integration processes.</p>
  1160. <figure id="attachment_224480" aria-describedby="caption-attachment-224480" style="width: 1000px" class="wp-caption alignnone"><img decoding="async" class="wp-image-224480 size-full" src="https://www.eweek.com/wp-content/uploads/2024/04/ew_20240417-business-automation-software-workato.jpg" alt="Workato dashboard." width="1000" height="627" srcset="https://www.eweek.com/wp-content/uploads/2024/04/ew_20240417-business-automation-software-workato.jpg 1000w, https://www.eweek.com/wp-content/uploads/2024/04/ew_20240417-business-automation-software-workato-300x188.jpg 300w, https://www.eweek.com/wp-content/uploads/2024/04/ew_20240417-business-automation-software-workato-768x482.jpg 768w, https://www.eweek.com/wp-content/uploads/2024/04/ew_20240417-business-automation-software-workato-696x436.jpg 696w, https://www.eweek.com/wp-content/uploads/2024/04/ew_20240417-business-automation-software-workato-670x420.jpg 670w" sizes="(max-width: 1000px) 100vw, 1000px" /><figcaption id="caption-attachment-224480" class="wp-caption-text">Workato dashboard.</figcaption></figure>
  1161. <h3><strong>Pros and Cons</strong></h3>
  1162. <table style="width: 100%;">
  1163. <tbody>
  1164. <tr>
  1165. <th style="width: 50%; text-align: center;">Pros</th>
  1166. <th style="width: 50%; text-align: center;">Cons</th>
  1167. </tr>
  1168. <tr>
  1169. <td>User-friendly interface</td>
  1170. <td>Initial learning curve; the platform can feel overwhelming for beginners</td>
  1171. </tr>
  1172. <tr>
  1173. <td>Versatile software offering seamless integrations with third-party apps</td>
  1174. <td>Lacks transparent pricing</td>
  1175. </tr>
  1176. </tbody>
  1177. </table>
  1178. <h3><strong>Pricing</strong></h3>
  1179. <p>Contact the company for a custom quote.</p>
  1180. <h3><strong>Features</strong></h3>
  1181. <ul>
  1182. <li>Several automation features: process, task, experience, AI workflows, and insights</li>
  1183. <li>Several integration capabilities, including app, data, API, event streams, and LLMs</li>
  1184. <li>​​AI-driven knowledge bot</li>
  1185. </ul>
  1186. <div style="display: flex; justify-content: center; align-items: center; padding: 20px;">
  1187. <div class="wp-block-button has-custom-width wp-block-button__width-50 has-custom-font-size is-style-outline has-large-font-size td_btn_large"><a class="wp-block-button__link has-white-color has-text-color has-background wp-element-button" style="border-radius: 38px; background-color: #478ac6;" href="https://link.technologyadvice.com/r/workato-main" target="_blank" rel="noopener nofollow">Visit Workato</a></div>
  1188. </div>
  1189. <h2><strong>How to Choose the Best Business Automation Software for Your Business</strong></h2>
  1190. <p>When choosing the best business automation software, carefully consider your specific needs. Assess your current business processes and identify areas that could benefit from automation. Look for software that offers features and functionalities that align with these needs, such as workflow automation, task management, data integration, and reporting capabilities.</p>
  1191. <p>Our review analyzed various software that fit the needs of different user categories to help you determine the best option for your business. Key factors to consider are ease of use, affordability, feature set, and customer support. Opt for intuitive and user-friendly software, as this will encourage adoption and maximize the benefits of automation. Evaluate the pricing structure to ensure it aligns with your budget and offers good value for the features provided.</p>
  1192. <h2><strong>How We Evaluated the Best Business Automation Software</strong></h2>
  1193. <p>We evaluated the best business automation software based on the following criteria:</p>
  1194. <h3><strong>Feature set &#8211; 30%</strong></h3>
  1195. <p>We allocated 30% of the evaluation criteria to the available features of the software. We looked at the range of automation features offered by each software. Software with a comprehensive set of features scored higher in this category.</p>
  1196. <h3><strong>Ease of use &#8211; 25%</strong></h3>
  1197. <p>We consider the software user-friendly and intuitive for both beginners and advanced users. Software with a simple and easy-to-navigate interface received higher scores in this category.</p>
  1198. <h3><strong>Cost &#8211; 20%</strong></h3>
  1199. <p>20% of the evaluation criteria was allocated to the pricing structure of the software. This includes the overall affordability, transparency of pricing, and value for money.</p>
  1200. <h3><strong>Support &#8211; 15%</strong></h3>
  1201. <p>We examined the quality of customer support services provided by the software vendors, including response times, resource availability, and user reviews.</p>
  1202. <h3><strong>Quality of feature set &#8211; 10%</strong></h3>
  1203. <p>10% of our evaluation criteria was allocated to the overall quality and innovation of the feature set. This includes advanced capabilities such as CRM integration, AI implementation, and predictive analytics.</p>
  1204. <h2><strong>Frequently Asked Questions (FAQs)</strong></h2>
  1205. <h3><strong>What is a business automation tool?</strong></h3>
  1206. <p>A business automation tool is software that helps automate various business processes and tasks. These tools can automate repetitive tasks, manage workflows, improve efficiency, and reduce human errors in business operations.</p>
  1207. <h3><strong>How can a business automation tool benefit my organization?</strong></h3>
  1208. <ul>
  1209. <li>Increased productivity</li>
  1210. <li>Improved efficiency</li>
  1211. <li>Reduced operational costs</li>
  1212. <li>Better accuracy in tasks</li>
  1213. <li>Enhanced communication and collaboration</li>
  1214. <li>Increased overall business agility and competitiveness</li>
  1215. </ul>
  1216. <h3><strong>What are some common features of business automation tools?</strong></h3>
  1217. <p>Standard features of business automation tools include workflow automation, task automation, document management, data integration, reporting and analytics, scheduling and reminders, collaboration tools, CRM integration, and customizable templates for various business processes.</p>
  1218. <h2><strong>Bottom Line: Automation Software Moves Business Forward</strong></h2>
  1219. <p>By leveraging automation tools effectively, businesses can free up valuable time and resources, allowing employees to focus on strategic and high-value tasks. The key to success is identifying the best software that aligns with your business objectives and workflow processes – and making sure that your chosen solution can scale with time.</p>
  1220. <p>Whether automating sales and marketing processes, managing customer relationships, or optimizing supply chain operations, investing in the right business automation software can be a game-changer for organizations looking to drive growth.</p>
  1221. <p><em><strong>For a full portrait of the AI vendors serving a wide array of business needs, read our in-depth guide: <a href="https://www.eweek.com/artificial-intelligence/ai-companies/">150+ Top AI Companies</a></strong></em></p>
  1222. <p>The post <a href="https://www.eweek.com/artificial-intelligence/business-automation-software/">9 Best Business Automation Software in 2024</a> appeared first on <a href="https://www.eweek.com">eWEEK</a>.</p>
  1223. ]]></content:encoded>
  1227. </item>
  1228. <item>
  1229. <title>8 Best Natural Language Processing Tools 2024</title>
  1230. <link>https://www.eweek.com/artificial-intelligence/natural-language-processing-tools/</link>
  1232. <dc:creator><![CDATA[Aminu Abdullahi]]></dc:creator>
  1233. <pubDate>Thu, 25 Apr 2024 22:46:48 +0000</pubDate>
  1234. <category><![CDATA[Artificial Intelligence]]></category>
  1235. <category><![CDATA[Latest News]]></category>
  1236. <category><![CDATA[AI]]></category>
  1237. <category><![CDATA[machine learning]]></category>
  1238. <category><![CDATA[natural language processing tools]]></category>
  1239. <category><![CDATA[NLP]]></category>
  1240. <guid isPermaLink="false">https://www.eweek.com/?p=224536</guid>
  1241.  
  1242. <description><![CDATA[<p>Natural language processing (NLP) tools are software applications that can process and analyze text or speech in standard conversation format. The advantage offered by NLP is that users can interact with artificial systems without needing to input software code or other complex commands. To accomplish this, NLP tools leverage machine learning algorithms, linguistic rules, and [&#8230;]</p>
  1243. <p>The post <a href="https://www.eweek.com/artificial-intelligence/natural-language-processing-tools/">8 Best Natural Language Processing Tools 2024</a> appeared first on <a href="https://www.eweek.com">eWEEK</a>.</p>
  1244. ]]></description>
  1245. <content:encoded><![CDATA[<p>Natural language processing (NLP) tools are software applications that can process and analyze text or speech in standard conversation format. The advantage offered by NLP is that users can interact with artificial systems without needing to input software code or other complex commands.</p>
  1246. <p>To accomplish this, NLP tools leverage machine learning algorithms, linguistic rules, and statistical techniques. NLP&#8217;s ability to understand human language is enabling AI to advance at an exponentially faster pace. These tools offer significant competitive advantage to those companies that effectively use them.</p>
  1247. <p>This review of the best NLP software analyzed the eight top-rated tools for various users and organizations. We evaluated each tool’s features, pros and cons, and pricing. See our top picks below and read to the end to find out which NLP software is best for your business.</p>
  1248. <ul>
  1249. <li><strong><a href="https://link.technologyadvice.com/r/gensim-main" target="_blank" rel="noopener nofollow">Gensim</a>:</strong> Best for Budget-Conscious NLP Projects</li>
  1250. <li><strong><a href="https://link.technologyadvice.com/r/spacy-main" target="_blank" rel="noopener nofollow">spaCy</a>:</strong> Best for Lightning-Fast Text Processing NLP Tasks</li>
  1251. <li><strong><a href="https://link.technologyadvice.com/r/ibm-watson" target="_blank" rel="noopener nofollow">IBM Watson</a>:</strong> Best for Advanced Text Analytics</li>
  1252. <li><strong><a href="https://link.technologyadvice.com/r/natural-language-toolkit-main" target="_blank" rel="noopener nofollow">Natural Language Toolkit</a>:</strong> Best for Educators and Researchers</li>
  1253. <li><strong><a href="https://link.technologyadvice.com/r/monkeylearn-main" target="_blank" rel="noopener nofollow">MonkeyLearn</a>:</strong> Best for Ease of Use and Performing Text Analysis</li>
  1254. <li><strong><a href="https://link.technologyadvice.com/r/textblob-main" target="_blank" rel="noopener nofollow">TextBlob</a>:</strong> Best for Initial Prototyping in NLP Projects</li>
  1255. <li><strong><a href="https://link.technologyadvice.com/r/stanford-corenlp" target="_blank" rel="noopener nofollow">Stanford Core NLP</a>:</strong> Best for Executing Complex NLP Tasks</li>
  1256. <li><strong><a href="https://link.technologyadvice.com/r/google-cloud-natural-language" target="_blank" rel="noopener nofollow">Google Cloud Natural Language API</a>:</strong> Best for Extracting Insights from Text Data</li>
  1257. </ul>
  1258. <div id="ez-toc-container" class="ez-toc-v2_0_62 ez-toc-wrap-left counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction">
  1259. <p class="ez-toc-title">TABLE OF CONTENTS</p>
  1260. <label for="ez-toc-cssicon-toggle-item-6632b97550719" class="ez-toc-cssicon-toggle-label"><span class="ez-toc-cssicon"><span class="eztoc-hide" style="display:none;">Toggle</span><span class="ez-toc-icon-toggle-span"><svg style="fill: #ffffff;color:#ffffff" xmlns="http://www.w3.org/2000/svg" class="list-377408" width="20px" height="20px" viewBox="0 0 24 24" fill="none"><path d="M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z" fill="currentColor"></path></svg><svg style="fill: #ffffff;color:#ffffff" class="arrow-unsorted-368013" xmlns="http://www.w3.org/2000/svg" width="10px" height="10px" viewBox="0 0 24 24" version="1.2" baseProfile="tiny"><path d="M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z"/></svg></span></span></label><input type="checkbox"  id="ez-toc-cssicon-toggle-item-6632b97550719"  aria-label="Toggle" /><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class="ez-toc-link ez-toc-heading-1" href="https://www.eweek.com/artificial-intelligence/natural-language-processing-tools/#top-natural-language-processing-software-comparison" title="Top Natural Language Processing Software Comparison">Top Natural Language Processing Software Comparison</a></li><li class='ez-toc-page-1'><a class="ez-toc-link ez-toc-heading-2" href="https://www.eweek.com/artificial-intelligence/natural-language-processing-tools/#gensim-best-for-budget-conscious-nlp-projects" title="Gensim: Best for Budget-Conscious NLP Projects">Gensim: Best for Budget-Conscious NLP Projects</a></li><li class='ez-toc-page-1'><a class="ez-toc-link ez-toc-heading-3" href="https://www.eweek.com/artificial-intelligence/natural-language-processing-tools/#spacy-best-for-advanced-nlp-tasks" title="spaCy: Best for Advanced NLP Tasks">spaCy: Best for Advanced NLP Tasks</a></li><li class='ez-toc-page-1'><a class="ez-toc-link ez-toc-heading-4" href="https://www.eweek.com/artificial-intelligence/natural-language-processing-tools/#ibm-watson-best-for-advanced-text-analytics" title="IBM Watson: Best for Advanced Text Analytics">IBM Watson: Best for Advanced Text Analytics</a></li><li class='ez-toc-page-1'><a class="ez-toc-link ez-toc-heading-5" href="https://www.eweek.com/artificial-intelligence/natural-language-processing-tools/#natural-language-toolkit-best-for-educators-and-researchers" title="Natural Language Toolkit: Best for Educators and Researchers">Natural Language Toolkit: Best for Educators and Researchers</a></li><li class='ez-toc-page-1'><a class="ez-toc-link ez-toc-heading-6" href="https://www.eweek.com/artificial-intelligence/natural-language-processing-tools/#monkeylearn-best-for-ease-of-use-in-text-analysis" title="MonkeyLearn: Best for Ease of Use in Text Analysis">MonkeyLearn: Best for Ease of Use in Text Analysis</a></li><li class='ez-toc-page-1'><a class="ez-toc-link ez-toc-heading-7" href="https://www.eweek.com/artificial-intelligence/natural-language-processing-tools/#textblob-best-for-initial-prototyping-in-nlp-projects" title="TextBlob: Best for Initial Prototyping in NLP Projects">TextBlob: Best for Initial Prototyping in NLP Projects</a></li><li class='ez-toc-page-1'><a class="ez-toc-link ez-toc-heading-8" href="https://www.eweek.com/artificial-intelligence/natural-language-processing-tools/#stanford-core-nlp-best-for-information-extraction-in-nlp-tasks" title="Stanford Core NLP: Best for Information Extraction in NLP Tasks">Stanford Core NLP: Best for Information Extraction in NLP Tasks</a></li><li class='ez-toc-page-1'><a class="ez-toc-link ez-toc-heading-9" href="https://www.eweek.com/artificial-intelligence/natural-language-processing-tools/#google-cloud-natural-language-api-best-for-extracting-insights-from-text-data" title="Google Cloud Natural Language API: Best for Extracting Insights from Text Data">Google Cloud Natural Language API: Best for Extracting Insights from Text Data</a></li><li class='ez-toc-page-1'><a class="ez-toc-link ez-toc-heading-10" href="https://www.eweek.com/artificial-intelligence/natural-language-processing-tools/#how-to-choose-the-best-natural-language-processing-software-for-your-business" title="How to Choose the Best Natural Language Processing Software for Your Business">How to Choose the Best Natural Language Processing Software for Your Business</a></li><li class='ez-toc-page-1'><a class="ez-toc-link ez-toc-heading-11" href="https://www.eweek.com/artificial-intelligence/natural-language-processing-tools/#frequently-asked-questions-faqs" title="Frequently Asked Questions (FAQs)">Frequently Asked Questions (FAQs)</a></li><li class='ez-toc-page-1'><a class="ez-toc-link ez-toc-heading-12" href="https://www.eweek.com/artificial-intelligence/natural-language-processing-tools/#bottom-line-natural-language-processing-software-drives-ai" title="Bottom Line: Natural Language Processing Software Drives AI">Bottom Line: Natural Language Processing Software Drives AI</a></li></ul></nav></div>
  1261.  
  1262. <h2><strong>Top Natural Language Processing Software Comparison</strong></h2>
  1263. <table style="width: 100%;">
  1264. <tbody>
  1265. <tr>
  1266. <th style="width: 20%;"></th>
  1267. <th style="width: 20%; text-align: center;">Language Support</th>
  1268. <th style="width: 20%; text-align: center;">Open Source</th>
  1269. <th style="width: 20%; text-align: center;">License</th>
  1270. <th style="width: 20%; text-align: center;">Cost</th>
  1271. </tr>
  1272. <tr>
  1273. <td style="text-align: center;"><a href="https://link.technologyadvice.com/r/gensim-main" target="_blank" rel="noopener nofollow"><strong>Gensim</strong></a></td>
  1274. <td style="text-align: center;">Python</td>
  1275. <td style="text-align: center;">Yes</td>
  1276. <td style="text-align: center;">LGPL</td>
  1277. <td style="text-align: center;">Free</td>
  1278. </tr>
  1279. <tr>
  1280. <td style="text-align: center;"><a href="https://link.technologyadvice.com/r/spacy-main" target="_blank" rel="noopener nofollow"><strong>spaCy</strong></a></td>
  1281. <td style="text-align: center;">Python</td>
  1282. <td style="text-align: center;">Yes</td>
  1283. <td style="text-align: center;">MIT</td>
  1284. <td style="text-align: center;">Free</td>
  1285. </tr>
  1286. <tr>
  1287. <td style="text-align: center;"><a href="https://link.technologyadvice.com/r/ibm-watson" target="_blank" rel="noopener nofollow"><strong>IBM Watson</strong></a></td>
  1288. <td style="text-align: center;">Various</td>
  1289. <td style="text-align: center;">No</td>
  1290. <td style="text-align: center;">Proprietary</td>
  1291. <td style="text-align: center;">Starts at $0.003 per item</td>
  1292. </tr>
  1293. <tr>
  1294. <td style="text-align: center;"><a href="https://link.technologyadvice.com/r/natural-language-toolkit-main" target="_blank" rel="noopener nofollow"><strong>Natural Language Toolkit</strong></a></td>
  1295. <td style="text-align: center;">Python</td>
  1296. <td style="text-align: center;">Yes</td>
  1297. <td style="text-align: center;">Apache 2.0</td>
  1298. <td style="text-align: center;">Free</td>
  1299. </tr>
  1300. <tr>
  1301. <td><a href="https://link.technologyadvice.com/r/monkeylearn-main" target="_blank" rel="noopener nofollow"><strong>MonkeyLearn</strong></a></td>
  1302. <td style="text-align: center;">Web-based API</td>
  1303. <td style="text-align: center;">No</td>
  1304. <td style="text-align: center;">Proprietary</td>
  1305. <td style="text-align: center;">$299/month</td>
  1306. </tr>
  1307. <tr>
  1308. <td style="text-align: center;"><a href="https://link.technologyadvice.com/r/textblob-main" target="_blank" rel="noopener nofollow"><strong>TextBlob</strong></a></td>
  1309. <td style="text-align: center;">Python</td>
  1310. <td style="text-align: center;">Yes</td>
  1311. <td style="text-align: center;">MIT</td>
  1312. <td style="text-align: center;">Free</td>
  1313. </tr>
  1314. <tr>
  1315. <td style="text-align: center;"><a href="https://link.technologyadvice.com/r/stanford-corenlp" target="_blank" rel="noopener nofollow"><strong>Stanford Core NLP</strong></a></td>
  1316. <td style="text-align: center;">Java</td>
  1317. <td style="text-align: center;">Yes</td>
  1318. <td style="text-align: center;">GPL</td>
  1319. <td style="text-align: center;">Free</td>
  1320. </tr>
  1321. <tr>
  1322. <td style="text-align: center;"><a href="https://link.technologyadvice.com/r/google-cloud-natural-language" target="_blank" rel="noopener nofollow"><strong>Google Cloud Natural Language API</strong></a></td>
  1323. <td style="text-align: center;">Various</td>
  1324. <td style="text-align: center;">No</td>
  1325. <td style="text-align: center;">Proprietary</td>
  1326. <td style="text-align: center;">Varies</td>
  1327. </tr>
  1328. </tbody>
  1329. </table>
  1330. <p><img decoding="async" class="alignright wp-image-222788 size-full" src="https://www.eweek.com/wp-content/uploads/2023/07/gensim-icon.png" alt="Gensim icon." width="200" height="200" srcset="https://www.eweek.com/wp-content/uploads/2023/07/gensim-icon.png 200w, https://www.eweek.com/wp-content/uploads/2023/07/gensim-icon-150x150.png 150w" sizes="(max-width: 200px) 100vw, 200px" /></p>
  1331. <h2><strong>Gensim: Best for Budget-Conscious NLP Projects</strong></h2>
  1332. <p>Gensim is an open-source Python library – so it can be used free of charge – for <a href="https://www.eweek.com/big-data-and-analytics/natural-language-processing/">natural language processing</a> tasks such as document indexing, similarity retrieval, and unsupervised semantic modeling. It is commonly used for analyzing plain text to uncover the semantic structure within documents. The solution provides algorithms and tools for implementing various <a href="https://www.eweek.com/big-data-and-analytics/machine-learning/">machine learning models</a>, such as Latent Semantic Analysis (LSA), Latent Dirichlet Allocation (LDA), and word2vec.</p>
  1333. <p>Gensim also offers pre-trained models for word embeddings, which can be used for tasks like semantic similarity, document classification, and clustering. Our research found that Gensim can process large text collections using incremental online algorithms without requiring all the text data to be stored in memory, making it suitable for analyzing extensive web-based text datasets.</p>
  1334. <h3><strong>Pros and Cons</strong></h3>
  1335. <table style="width: 100%;">
  1336. <tbody>
  1337. <tr>
  1338. <th style="width: 50%; text-align: center;">Pros</th>
  1339. <th style="width: 50%; text-align: center;">Cons</th>
  1340. </tr>
  1341. <tr>
  1342. <td>Platform independent</td>
  1343. <td>Mastering the algorithms and techniques for text analysis may require some learning and experimentation</td>
  1344. </tr>
  1345. <tr>
  1346. <td>Users say Gensim’s Word2vec, Doc2vec, and LDA tools are valuable for their workflow</td>
  1347. <td>Gensim is ideal for NLP tasks but not as versatile for other ML tasks</td>
  1348. </tr>
  1349. </tbody>
  1350. </table>
  1351. <h3><strong>Pricing</strong></h3>
  1352. <p>Gensim is free, open-source software published under the GNU Lesser General Public License (LGPL).</p>
  1353. <h3><strong>Features</strong></h3>
  1354. <ul>
  1355. <li>Data streaming</li>
  1356. <li>Similarity retrieval</li>
  1357. <li>The software runs on Linux, Windows, OS X, and any other platform that supports Python 3.6+ and NumPy</li>
  1358. <li>Gensim allows users to efficiently index and store large collections of text documents for easy retrieval and analysis</li>
  1359. </ul>
  1360. <div style="display: flex; justify-content: center; align-items: center; padding: 20px;">
  1361. <div class="wp-block-button has-custom-width wp-block-button__width-50 has-custom-font-size is-style-outline has-large-font-size td_btn_large"><a class="wp-block-button__link has-white-color has-text-color has-background wp-element-button" style="border-radius: 38px; background-color: #478ac6;" href="https://link.technologyadvice.com/r/gensim-main" target="_blank" rel="noopener nofollow">Visit Gensim</a></div>
  1362. </div>
  1363. <div><em><strong>To gain a deeper understanding of today&#8217;s top large language models, read our guide to <a href="https://www.eweek.com/artificial-intelligence/best-large-language-models">Best Large Language Models</a></strong></em></div>
  1364. <p><img decoding="async" class="size-full wp-image-224542 alignright" src="https://www.eweek.com/wp-content/uploads/2024/04/spacy-icon.png" alt="spaCy icon." width="200" height="200" srcset="https://www.eweek.com/wp-content/uploads/2024/04/spacy-icon.png 200w, https://www.eweek.com/wp-content/uploads/2024/04/spacy-icon-150x150.png 150w" sizes="(max-width: 200px) 100vw, 200px" /></p>
  1365. <h2><strong>spaCy: Best for Advanced NLP Tasks</strong></h2>
  1366. <p>spaCy stands out for its speed and efficiency in text processing, making it a top choice for large-scale NLP tasks. Its pre-trained models can perform various NLP tasks out of the box, including tokenization, part-of-speech tagging, and dependency parsing. Its ease of use and streamlined API make it a popular choice among developers and researchers working on NLP projects.</p>
  1367. <p>SpaCy’s support for over 75 languages and 84 trained pipelines for 25 languages makes it a versatile tool for working with text in different languages. It uses multi-task learning with pre-trained transformers like BERT, allowing users to leverage state-of-the-art models for various NLP tasks.</p>
  1368. <h3><strong>Pros and Cons</strong></h3>
  1369. <table style="width: 100%;">
  1370. <tbody>
  1371. <tr>
  1372. <th style="width: 50%; text-align: center;">Pros</th>
  1373. <th style="width: 50%; text-align: center;">Cons</th>
  1374. </tr>
  1375. <tr>
  1376. <td>Easy to use; spaCy’s API is straightforward and user-friendly</td>
  1377. <td>Limited flexibility compared to Natural Language Toolkit (NLTK) in terms of customization and fine-tuning</td>
  1378. </tr>
  1379. <tr>
  1380. <td>It’s common in the NLP community due to its speed and efficiency</td>
  1381. <td>Limited language support</td>
  1382. </tr>
  1383. </tbody>
  1384. </table>
  1385. <h3><strong>Pricing</strong></h3>
  1386. <p>SpaCy is a free, open-source library that can be used for both personal and commercial projects.</p>
  1387. <h3><strong>Features</strong></h3>
  1388. <ul>
  1389. <li>Sentiment analysis</li>
  1390. <li>Dependency parsing</li>
  1391. <li>Word vectors</li>
  1392. <li>Components for named entity recognition, part-of-speech tagging, sentence segmentation, text classification, lemmatization, morphological analysis, and entity linking</li>
  1393. </ul>
  1394. <div style="display: flex; justify-content: center; align-items: center; padding: 20px;">
  1395. <div class="wp-block-button has-custom-width wp-block-button__width-50 has-custom-font-size is-style-outline has-large-font-size td_btn_large"><a class="wp-block-button__link has-white-color has-text-color has-background wp-element-button" style="border-radius: 38px; background-color: #478ac6;" href="https://link.technologyadvice.com/r/spacy-main" target="_blank" rel="noopener nofollow">Visit spaCy</a></div>
  1396. </div>
  1397. <p><img decoding="async" class="size-full wp-image-222325 alignright" src="https://www.eweek.com/wp-content/uploads/2023/05/ibm-icon.png" alt="IBM icon." width="200" height="200" srcset="https://www.eweek.com/wp-content/uploads/2023/05/ibm-icon.png 200w, https://www.eweek.com/wp-content/uploads/2023/05/ibm-icon-150x150.png 150w" sizes="(max-width: 200px) 100vw, 200px" /></p>
  1398. <h2><strong>IBM Watson: Best for Advanced Text Analytics</strong></h2>
  1399. <p>IBM Watson Natural Language Understanding (NLU) is a <a href="https://www.eweek.com/cloud/cloud-service-providers/">cloud-based platform</a> that uses advanced <a href="https://www.eweek.com/artificial-intelligence/what-is-artificial-intelligence/">artificial intelligence</a> and natural language processing techniques to analyze and understand text data. It can extract critical information from unstructured text, such as entities, keywords, sentiment, emotion, and categories. IBM Watson NLU can be used in various applications, such as social media monitoring, customer feedback analysis, and content categorization.</p>
  1400. <p>IBM Watson NLU is well-suited for organizations that require advanced text analytics capabilities to enhance their decision-making processes and gain a deeper understanding of customer feedback, market trends, and other textual data sources.</p>
  1401. <h3><strong>Pros and Cons</strong></h3>
  1402. <table style="width: 100%;">
  1403. <tbody>
  1404. <tr>
  1405. <th style="width: 50%; text-align: center;">Pros</th>
  1406. <th style="width: 50%; text-align: center;">Cons</th>
  1407. </tr>
  1408. <tr>
  1409. <td>Simple and easy to use</td>
  1410. <td>Documentation can be improved</td>
  1411. </tr>
  1412. <tr>
  1413. <td>It recognizes semantic roles</td>
  1414. <td>Sentiment analysis accuracy can be improved</td>
  1415. </tr>
  1416. </tbody>
  1417. </table>
  1418. <h3><strong>Pricing</strong></h3>
  1419. <ul>
  1420. <li><strong>Lite:</strong> The Lite plan includes 30,000 NLU items and one custom model per month. If you exceed this limit, your NLU instance will be temporarily suspended until the start of the following month.</li>
  1421. <li><strong>Standard:</strong> The Standard Plan includes support for over 5 million items per month, with pricing starting at $0.003 per item. This version also offers unlimited custom entities and relations models trained with WKS for $800 and custom classification models for $25.</li>
  1422. </ul>
  1423. <h3><strong>Features</strong></h3>
  1424. <ul>
  1425. <li>Text analytics</li>
  1426. <li>Domain customization</li>
  1427. <li>Entity detection — detects people, places, events, and other entities mentioned in your content</li>
  1428. <li>Sentiment analysis</li>
  1429. <li>Emotion extractions</li>
  1430. </ul>
  1431. <div style="display: flex; justify-content: center; align-items: center; padding: 20px;">
  1432. <div class="wp-block-button has-custom-width wp-block-button__width-50 has-custom-font-size is-style-outline has-large-font-size td_btn_large"><a class="wp-block-button__link has-white-color has-text-color has-background wp-element-button" style="border-radius: 38px; background-color: #478ac6;" href="https://link.technologyadvice.com/r/ibm-watson" target="_blank" rel="noopener nofollow">Visit IBM Watson</a></div>
  1433. </div>
  1434. <p><img decoding="async" class="size-full wp-image-224541 alignright" src="https://www.eweek.com/wp-content/uploads/2024/04/natural_language_toolkit-icon.png" alt="Natural Language Toolkit icon." width="200" height="200" srcset="https://www.eweek.com/wp-content/uploads/2024/04/natural_language_toolkit-icon.png 200w, https://www.eweek.com/wp-content/uploads/2024/04/natural_language_toolkit-icon-150x150.png 150w" sizes="(max-width: 200px) 100vw, 200px" /></p>
  1435. <h2><strong>Natural Language Toolkit: Best for Educators and Researchers</strong></h2>
  1436. <p>The Natural Language Toolkit (NLTK) is a Python library for NLP tasks. It includes modules for functions such as tokenization, part-of-speech tagging, parsing, and named entity recognition. NLTK also provides access to various corpora (over 50) and lexicons for use in natural language processing projects.</p>
  1437. <p>NLTK is widely used in academia and industry for research, education, and NLP application building, and so have major community support. It offers a wide range of functionality for processing and analyzing text data, making it a valuable resource for those working on tasks such as sentiment analysis, text classification, machine translation, and more.</p>
  1438. <h3><strong>Pros and Cons</strong></h3>
  1439. <table style="width: 100%;">
  1440. <tbody>
  1441. <tr>
  1442. <th style="width: 50%; text-align: center;">Pros</th>
  1443. <th style="width: 50%; text-align: center;">Cons</th>
  1444. </tr>
  1445. <tr>
  1446. <td>It offers educational value as it’s widely used by  linguists, educators, researchers, and students</td>
  1447. <td>It may not always offer the best performance for large-scale production systems compared to more optimized libraries and frameworks</td>
  1448. </tr>
  1449. <tr>
  1450. <td>Rich community support</td>
  1451. <td>NLTK can be complex for beginners</td>
  1452. </tr>
  1453. </tbody>
  1454. </table>
  1455. <h3><strong>Pricing</strong></h3>
  1456. <p>NLTK is a free, open-source, community-driven project.</p>
  1457. <h3><strong>Features</strong></h3>
  1458. <ul>
  1459. <li>NLTK is available for Windows, Mac OS X, and Linux</li>
  1460. <li>It allows you to tokenize and tag some text</li>
  1461. <li>WordNet integration</li>
  1462. <li>Named entity recognition</li>
  1463. </ul>
  1464. <div style="display: flex; justify-content: center; align-items: center; padding: 20px;">
  1465. <div class="wp-block-button has-custom-width wp-block-button__width-50 has-custom-font-size is-style-outline has-large-font-size td_btn_large"><a class="wp-block-button__link has-white-color has-text-color has-background wp-element-button" style="border-radius: 38px; background-color: #478ac6;" href="https://link.technologyadvice.com/r/natural-language-toolkit-main" target="_blank" rel="noopener nofollow">Visit Natural Language Toolkit</a></div>
  1466. </div>
  1467. <div><em><b style="font-family: Verdana, BlinkMacSystemFont, -apple-system, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;">For more information about generative AI providers, read our in-depth guide: </b><a style="font-family: Verdana, BlinkMacSystemFont, -apple-system, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;" href="https://www.eweek.com/artificial-intelligence/generative-ai-companies/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=generative-ai-companies-top-12-leaders"><b>Generative AI Companies: Top 20 Leaders</b></a></em></div>
  1468. <p><img decoding="async" class="size-full wp-image-222651 alignright" src="https://www.eweek.com/wp-content/uploads/2023/06/monkeylearn-icon.png" alt="Monkeylearn icon." width="200" height="200" srcset="https://www.eweek.com/wp-content/uploads/2023/06/monkeylearn-icon.png 200w, https://www.eweek.com/wp-content/uploads/2023/06/monkeylearn-icon-150x150.png 150w" sizes="(max-width: 200px) 100vw, 200px" /></p>
  1469. <h2><strong>MonkeyLearn: Best for Ease of Use in Text Analysis</strong></h2>
  1470. <p>MonkeyLearn is an ML platform that offers a wide range of text analysis tools for businesses and individuals. With MonkeyLearn, users can build, train, and deploy custom text analysis models to extract insights from their data. The platform provides pre-trained models for everyday text analysis tasks such as sentiment analysis, entity recognition, and keyword extraction, as well as the ability to create custom models tailored to specific needs.</p>
  1471. <p>Using MonkeyLearn&#8217;s APIs, you can integrate MonkeyLearn with various third-party applications, such as Zapier, Excel, and Zendesk, or your platform.</p>
  1472. <h3><strong>Pros and Cons</strong></h3>
  1473. <table style="width: 100%;">
  1474. <tbody>
  1475. <tr>
  1476. <th style="width: 50%; text-align: center;">Pros</th>
  1477. <th style="width: 50%; text-align: center;">Cons</th>
  1478. </tr>
  1479. <tr>
  1480. <td>User-friendly interface with a modern design</td>
  1481. <td>Limited integrations</td>
  1482. </tr>
  1483. <tr>
  1484. <td>Easy to implement</td>
  1485. <td>Some users say it&#8217;s expensive</td>
  1486. </tr>
  1487. </tbody>
  1488. </table>
  1489. <h3><strong>Pricing</strong></h3>
  1490. <p>Although MonkeyLearn doesn’t publicly advertise its rates on its website, publicly available information shows that the MonkeyLearn API costs $299/month, including 10k queries/month. For your actual rate, contact the company for a custom quote.</p>
  1491. <h3><strong>Features</strong></h3>
  1492. <ul>
  1493. <li>Text classifiers.</li>
  1494. <li>Text extractors.</li>
  1495. <li>Data visualization capability.</li>
  1496. <li>CSAT analysis.</li>
  1497. <li>Pre-built and custom machine learning models.</li>
  1498. </ul>
  1499. <div style="display: flex; justify-content: center; align-items: center; padding: 20px;">
  1500. <div class="wp-block-button has-custom-width wp-block-button__width-50 has-custom-font-size is-style-outline has-large-font-size td_btn_large"><a class="wp-block-button__link has-white-color has-text-color has-background wp-element-button" style="border-radius: 38px; background-color: #478ac6;" href="https://link.technologyadvice.com/r/monkeylearn-main" target="_blank" rel="noopener nofollow">Visit MonkeyLearn</a></div>
  1501. </div>
  1502. <p><img decoding="async" class="size-full wp-image-224540 alignright" src="https://www.eweek.com/wp-content/uploads/2024/04/textblob-icon.png" alt="TextBlob icon." width="200" height="200" srcset="https://www.eweek.com/wp-content/uploads/2024/04/textblob-icon.png 200w, https://www.eweek.com/wp-content/uploads/2024/04/textblob-icon-150x150.png 150w" sizes="(max-width: 200px) 100vw, 200px" /></p>
  1503. <h2><strong>TextBlob: Best for Initial Prototyping in NLP Projects</strong></h2>
  1504. <p>TextBlob is a Python library that provides an intuitive interface for performing everyday NLP tasks such as part-of-speech tagging, noun phrase extraction, sentiment analysis, classification, translation, and more. It is built on top of NLTK and Pattern, two widely used NLP libraries in Python.</p>
  1505. <p>While it is excellent for initial prototyping in NLP projects, its lower performance inherited from NLTK may make it unsuitable for enterprise large-scale production use. On the other hand, its ease of use is certainly a major positive for TextBlob: there is an enormous amount of new AI projects being launched by beginners (or near beginners) so TextBlob&#8217;s user base will likely grow.</p>
  1506. <h3><strong>Pros and Cons</strong></h3>
  1507. <table style="width: 100%;">
  1508. <tbody>
  1509. <tr>
  1510. <th style="width: 50%; text-align: center;">Pros</th>
  1511. <th style="width: 50%; text-align: center;">Cons</th>
  1512. </tr>
  1513. <tr>
  1514. <td>Provides language translation and detection</td>
  1515. <td>Sentiment analysis capability can be improved</td>
  1516. </tr>
  1517. <tr>
  1518. <td>Easy to use</td>
  1519. <td>Not fast</td>
  1520. </tr>
  1521. </tbody>
  1522. </table>
  1523. <h3><strong>Pricing</strong></h3>
  1524. <p>TextBlob is a free, open-source library in Python.</p>
  1525. <h3><strong>Features</strong></h3>
  1526. <ul>
  1527. <li>Part-of-speech tagging</li>
  1528. <li>Sentiment analysis</li>
  1529. <li>Classification (Naive Bayes, decision tree)</li>
  1530. <li>Tokenization</li>
  1531. <li>Noun phrase extraction</li>
  1532. </ul>
  1533. <div style="display: flex; justify-content: center; align-items: center; padding: 20px;">
  1534. <div class="wp-block-button has-custom-width wp-block-button__width-50 has-custom-font-size is-style-outline has-large-font-size td_btn_large"><a class="wp-block-button__link has-white-color has-text-color has-background wp-element-button" style="border-radius: 38px; background-color: #478ac6;" href="https://link.technologyadvice.com/r/textblob-main" target="_blank" rel="noopener nofollow">Visit TextBlob</a></div>
  1535. </div>
  1536. <p><img decoding="async" class="size-full wp-image-224539 alignright" src="https://www.eweek.com/wp-content/uploads/2024/04/stanford_nlp-icon.png" alt="Stanford NLP icon." width="200" height="200" srcset="https://www.eweek.com/wp-content/uploads/2024/04/stanford_nlp-icon.png 200w, https://www.eweek.com/wp-content/uploads/2024/04/stanford_nlp-icon-150x150.png 150w" sizes="(max-width: 200px) 100vw, 200px" /></p>
  1537. <h2><strong>Stanford Core NLP: Best for Information Extraction in NLP Tasks</strong></h2>
  1538. <p>Stanford CoreNLP is written in Java and can analyze text in various programming languages, meaning it&#8217;s available to a wide array of developers. Indeed, it&#8217;s a popular choice for developers working on projects that involve complex processing and understanding natural language text.</p>
  1539. <p>CoreNLP provides a set of natural language analysis tools that can give detailed information about the text, such as part-of-speech tagging, named entity recognition, sentiment and <a href="https://www.eweek.com/news/text-analysis-tools/">text analysis</a>, parsing, dependency and constituency parses, and coreference. Its scalability and speed optimization stand out, making it suitable for complex tasks.</p>
  1540. <h3><strong>Pros and Cons</strong></h3>
  1541. <table style="width: 100%;">
  1542. <tbody>
  1543. <tr>
  1544. <th style="width: 50%; text-align: center;">Pros</th>
  1545. <th style="width: 50%; text-align: center;">Cons</th>
  1546. </tr>
  1547. <tr>
  1548. <td>Multilingual</td>
  1549. <td>Limited language support – 8 languages only</td>
  1550. </tr>
  1551. <tr>
  1552. <td>Fast and efficient</td>
  1553. <td>Java dependency</td>
  1554. </tr>
  1555. </tbody>
  1556. </table>
  1557. <h3><strong>Pricing</strong></h3>
  1558. <p>Stanford CoreNLP is a free, open-source tool.</p>
  1559. <h3><strong>Features</strong></h3>
  1560. <ul>
  1561. <li>Dependency parsing</li>
  1562. <li>Tokenization</li>
  1563. <li>Part-of-speech tagging</li>
  1564. <li>Sentiment analysis</li>
  1565. <li>Constituency parsing</li>
  1566. <li>Multilingual Support — up to 8 languages</li>
  1567. </ul>
  1568. <div style="display: flex; justify-content: center; align-items: center; padding: 20px;">
  1569. <div class="wp-block-button has-custom-width wp-block-button__width-50 has-custom-font-size is-style-outline has-large-font-size td_btn_large"><a class="wp-block-button__link has-white-color has-text-color has-background wp-element-button" style="border-radius: 38px; background-color: #478ac6;" href="https://link.technologyadvice.com/r/stanford-corenlp" target="_blank" rel="noopener nofollow">Visit Stanford Core NLP</a></div>
  1570. </div>
  1571. <p><img decoding="async" class="size-full wp-image-222602 alignright" src="https://www.eweek.com/wp-content/uploads/2023/06/google_cloud-icon.png" alt="Google Cloud icon." width="200" height="200" srcset="https://www.eweek.com/wp-content/uploads/2023/06/google_cloud-icon.png 200w, https://www.eweek.com/wp-content/uploads/2023/06/google_cloud-icon-150x150.png 150w" sizes="(max-width: 200px) 100vw, 200px" /></p>
  1572. <h2><strong>Google Cloud Natural Language API: Best for Extracting Insights from Text Data</strong></h2>
  1573. <p>Google Cloud Natural Language API is a service provided by Google that helps developers extract insights from unstructured text using machine learning algorithms. The API can analyze text for sentiment, entities, and syntax and categorize content into different categories. It also provides entity recognition, sentiment analysis, content classification, and syntax analysis tools.</p>
  1574. <p>It allows users to build custom ML models using AutoML Natural Language. This API leverages Google&#8217;s advanced question-answering and language-understanding technology to help with natural language processing tasks.</p>
  1575. <h3><strong>Pros and Cons</strong></h3>
  1576. <table style="width: 100%;">
  1577. <tbody>
  1578. <tr>
  1579. <th style="width: 50%; text-align: center;">Pros</th>
  1580. <th style="width: 50%; text-align: center;">Cons</th>
  1581. </tr>
  1582. <tr>
  1583. <td>Multilingual support</td>
  1584. <td>Initial learning curve</td>
  1585. </tr>
  1586. <tr>
  1587. <td>Classify documents in 700+ predefined categories</td>
  1588. <td>It can be expensive for organizations with large volumes of data</td>
  1589. </tr>
  1590. </tbody>
  1591. </table>
  1592. <h3><strong>Pricing</strong></h3>
  1593. <p>Monthly prices per 1,000-character unit:</p>
  1594. <table style="width: 100%;">
  1595. <tbody>
  1596. <tr>
  1597. <th style="width: 20%; text-align: center;">Feature</th>
  1598. <th style="width: 20%; text-align: center;">First 5K / month</th>
  1599. <th style="width: 20%; text-align: center;">5K+ &#8211; 1M</th>
  1600. <th style="width: 20%; text-align: center;">1M+ &#8211; 5M</th>
  1601. <th style="width: 20%; text-align: center;">5M+</th>
  1602. </tr>
  1603. <tr>
  1604. <td style="text-align: center;"><strong>Entity analysis</strong></td>
  1605. <td style="text-align: center;">Free</td>
  1606. <td style="text-align: center;">$0.0010</td>
  1607. <td style="text-align: center;">$0.00050</td>
  1608. <td style="text-align: center;">$0.000250</td>
  1609. </tr>
  1610. <tr>
  1611. <td style="text-align: center;"><strong>Sentiment analysis</strong></td>
  1612. <td style="text-align: center;">Free</td>
  1613. <td style="text-align: center;">$0.0010</td>
  1614. <td style="text-align: center;">$0.00050</td>
  1615. <td style="text-align: center;">$0.000250</td>
  1616. </tr>
  1617. <tr>
  1618. <td style="text-align: center;"><strong>Syntax analysis</strong></td>
  1619. <td style="text-align: center;">Free</td>
  1620. <td style="text-align: center;">$0.0005</td>
  1621. <td style="text-align: center;">$0.00025</td>
  1622. <td style="text-align: center;">$0.000125</td>
  1623. </tr>
  1624. <tr>
  1625. <td style="text-align: center;"><strong>Entity sentiment analysis</strong></td>
  1626. <td style="text-align: center;">Free</td>
  1627. <td style="text-align: center;">$0.0020</td>
  1628. <td style="text-align: center;">$0.00100</td>
  1629. <td style="text-align: center;">$0.000500</td>
  1630. </tr>
  1631. </tbody>
  1632. </table>
  1633. <p>&nbsp;</p>
  1634. <h3><strong>Features</strong></h3>
  1635. <ul>
  1636. <li>Entity sentiment analysis</li>
  1637. <li>Content classification</li>
  1638. <li>Content targeting and discovery</li>
  1639. <li>Custom content classification</li>
  1640. </ul>
  1641. <div style="display: flex; justify-content: center; align-items: center; padding: 20px;">
  1642. <div class="wp-block-button has-custom-width wp-block-button__width-50 has-custom-font-size is-style-outline has-large-font-size td_btn_large"><a class="wp-block-button__link has-white-color has-text-color has-background wp-element-button" style="border-radius: 38px; background-color: #478ac6;" href="https://link.technologyadvice.com/r/google-cloud-natural-language" target="_blank" rel="noopener nofollow">Visit Google Cloud Natural Language API</a></div>
  1643. </div>
  1644. <h2><strong>How to Choose the Best Natural Language Processing Software for Your Business</strong></h2>
  1645. <p>When shopping for the right natural language processing tool for your needs, consider the specific tasks you want to accomplish with the tool, the complexity of the language data you are working with, the accuracy and performance required, and your budget and technical expertise. And of course this includes your future plans for using AI: you&#8217;ll need a NLP solution that not only handles current needs but also scales with time.</p>
  1646. <p>Key technical features to consider before making a decision include:</p>
  1647. <ul>
  1648. <li>Natural language understanding</li>
  1649. <li>Text processing and analysis</li>
  1650. <li>Machine learning and deep learning techniques</li>
  1651. <li>Multilingual support</li>
  1652. <li>Scalability and performance</li>
  1653. <li>Integration and APIs</li>
  1654. <li>Accuracy and reliability</li>
  1655. </ul>
  1656. <h2><strong>Frequently Asked Questions (FAQs)</strong></h2>
  1657. <h3><strong>How Do Natural Language Processing Tools Work?</strong></h3>
  1658. <p>Natural language processing tools use algorithms and linguistic rules to analyze and interpret human language. These tools can extract meanings, sentiments, and patterns from text data and can be used for language translation, chatbots, and text summarization tasks.</p>
  1659. <h3><strong>What Are the Applications of Natural Language Processing Tools?</strong></h3>
  1660. <ul>
  1661. <li>Sentiment analysis</li>
  1662. <li>Information retrieval</li>
  1663. <li>Speech recognition</li>
  1664. <li>Chatbots</li>
  1665. <li>Machine translation</li>
  1666. <li>Text classification</li>
  1667. <li>Text summarization</li>
  1668. </ul>
  1669. <h3><strong>What Is the Best NLP Software?</strong></h3>
  1670. <p>There&#8217;s no best natural language processing (NLP) software, as the effectiveness of a tool can vary depending on the specific use case and requirements. Our review captured the best tool for different users and use cases. Generally speaking, an enterprise business user will need a far more robust NLP solution than an academic researcher.</p>
  1671. <h2><strong>Bottom Line: Natural Language Processing Software Drives AI</strong></h2>
  1672. <p>In recent years (since the end of 2022, precisely), NLP has become a core part of modern AI, machine learning and other business applications – even existing legacy apps are integrating NLP capabilities into their workflows. Incorporating the best NLP software into your workflows will help you maximize several NLP capabilities, including automation, data extraction, and sentiment analysis.</p>
  1673. <p>Investing in the best NLP software can help your business streamline processes, gain insights from unstructured data, and improve customer experiences. Take the time to research and evaluate different options to find the right fit for your organization. Ultimately, the success of your <a href="https://www.eweek.com/artificial-intelligence/ai-business-strategy/">AI strategy</a> will greatly depend on your NLP solution.</p>
  1674. <p><em><strong>For a full portrait of the AI vendors serving a wide array of business needs, read our in-depth guide: <a href="https://www.eweek.com/artificial-intelligence/ai-companies/">150+ Top AI Companies </a></strong></em></p>
  1675. <p>The post <a href="https://www.eweek.com/artificial-intelligence/natural-language-processing-tools/">8 Best Natural Language Processing Tools 2024</a> appeared first on <a href="https://www.eweek.com">eWEEK</a>.</p>
  1676. ]]></content:encoded>
  1680. </item>
  1681. <item>
  1682. <title>How to Use AI in Sales: Top Strategies, Examples, and Tools</title>
  1683. <link>https://www.eweek.com/artificial-intelligence/how-to-use-ai-in-sales/</link>
  1685. <dc:creator><![CDATA[Collins Ayuya]]></dc:creator>
  1686. <pubDate>Wed, 24 Apr 2024 22:20:45 +0000</pubDate>
  1687. <category><![CDATA[Artificial Intelligence]]></category>
  1688. <category><![CDATA[Latest News]]></category>
  1689. <category><![CDATA[ai in sales]]></category>
  1690. <category><![CDATA[artificial intelligence]]></category>
  1691. <category><![CDATA[sales and AI]]></category>
  1692. <guid isPermaLink="false">https://www.eweek.com/?p=224460</guid>
  1693.  
  1694. <description><![CDATA[<p>Seeking ways on how to use AI in sales? Step into the future of sales with AI-driven techniques.</p>
  1695. <p>The post <a href="https://www.eweek.com/artificial-intelligence/how-to-use-ai-in-sales/">How to Use AI in Sales: Top Strategies, Examples, and Tools</a> appeared first on <a href="https://www.eweek.com">eWEEK</a>.</p>
  1696. ]]></description>
  1697. <content:encoded><![CDATA[<p>AI helps the sales process by automating routine tasks, analyzing customer data, and optimizing sales strategies, which enables businesses to improve the accuracy of prospect targeting and personalize customer interactions. AI not only accelerates sales workflows but also provides deeper insights into customer behaviors and trends.</p>
  1698. <p>In a technical sense, AI in sales is the application of machine learning algorithms and AI-based analytical techniques to enhance several aspects of the sales process. In terms of revenue generation, AI can &#8220;hyper-charge&#8221; the sales process – so it&#8217;s no surprise that AI is quickly become an essentially sales tool.</p>
  1699. <p>To help you better implement AI in your sales processes, we&#8217;ll dive into various aspects of this rapidly growing sector, from the top strategies to the advantages of AI in sales. We&#8217;ll also look at some top tools and some leading examples of AI in sales.</p>
  1700. <div id="ez-toc-container" class="ez-toc-v2_0_62 ez-toc-wrap-left counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction">
  1701. <p class="ez-toc-title">TABLE OF CONTENTS</p>
  1702. <label for="ez-toc-cssicon-toggle-item-6632b975cf914" class="ez-toc-cssicon-toggle-label"><span class="ez-toc-cssicon"><span class="eztoc-hide" style="display:none;">Toggle</span><span class="ez-toc-icon-toggle-span"><svg style="fill: #ffffff;color:#ffffff" xmlns="http://www.w3.org/2000/svg" class="list-377408" width="20px" height="20px" viewBox="0 0 24 24" fill="none"><path d="M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z" fill="currentColor"></path></svg><svg style="fill: #ffffff;color:#ffffff" class="arrow-unsorted-368013" xmlns="http://www.w3.org/2000/svg" width="10px" height="10px" viewBox="0 0 24 24" version="1.2" baseProfile="tiny"><path d="M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z"/></svg></span></span></label><input type="checkbox"  id="ez-toc-cssicon-toggle-item-6632b975cf914"  aria-label="Toggle" /><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class="ez-toc-link ez-toc-heading-1" href="https://www.eweek.com/artificial-intelligence/how-to-use-ai-in-sales/#featured-partners-sales-software" title="Featured Partners: Sales Software">Featured Partners: Sales Software</a></li><li class='ez-toc-page-1'><a class="ez-toc-link ez-toc-heading-2" href="https://www.eweek.com/artificial-intelligence/how-to-use-ai-in-sales/#ai-in-sales-top-strategies" title="AI in Sales: Top Strategies">AI in Sales: Top Strategies</a></li><li class='ez-toc-page-1'><a class="ez-toc-link ez-toc-heading-3" href="https://www.eweek.com/artificial-intelligence/how-to-use-ai-in-sales/#deep-dive-understanding-ais-advantages-in-sales" title="Deep Dive: Understanding AI&#8217;s Advantages in Sales">Deep Dive: Understanding AI&#8217;s Advantages in Sales</a></li><li class='ez-toc-page-1'><a class="ez-toc-link ez-toc-heading-4" href="https://www.eweek.com/artificial-intelligence/how-to-use-ai-in-sales/#navigating-the-challenges-of-ai-in-sales" title="Navigating the Challenges of AI in Sales">Navigating the Challenges of AI in Sales</a></li><li class='ez-toc-page-1'><a class="ez-toc-link ez-toc-heading-5" href="https://www.eweek.com/artificial-intelligence/how-to-use-ai-in-sales/#ai-in-sales-use-case-examples" title="AI in Sales: Use Case Examples">AI in Sales: Use Case Examples</a></li><li class='ez-toc-page-1'><a class="ez-toc-link ez-toc-heading-6" href="https://www.eweek.com/artificial-intelligence/how-to-use-ai-in-sales/#the-future-of-ai-in-sales-innovations-and-trends" title="The Future of AI in Sales: Innovations and Trends">The Future of AI in Sales: Innovations and Trends</a></li><li class='ez-toc-page-1'><a class="ez-toc-link ez-toc-heading-7" href="https://www.eweek.com/artificial-intelligence/how-to-use-ai-in-sales/#will-ai-replace-sales-jobs" title="Will AI Replace Sales Jobs?">Will AI Replace Sales Jobs?</a></li><li class='ez-toc-page-1'><a class="ez-toc-link ez-toc-heading-8" href="https://www.eweek.com/artificial-intelligence/how-to-use-ai-in-sales/#3-popular-ai-tools-for-sales" title="3 Popular AI Tools for Sales">3 Popular AI Tools for Sales</a></li><li class='ez-toc-page-1'><a class="ez-toc-link ez-toc-heading-9" href="https://www.eweek.com/artificial-intelligence/how-to-use-ai-in-sales/#frequently-asked-questions-faqs" title="Frequently Asked Questions (FAQs)">Frequently Asked Questions (FAQs)</a></li><li class='ez-toc-page-1'><a class="ez-toc-link ez-toc-heading-10" href="https://www.eweek.com/artificial-intelligence/how-to-use-ai-in-sales/#bottom-line-using-ai-in-sales-creates-opportunities" title="Bottom Line: Using AI in Sales Creates Opportunities">Bottom Line: Using AI in Sales Creates Opportunities</a></li></ul></nav></div>
  1703.  
  1704. <!-- ICP Plugin: Start --><div class="icp-list icp-list-main icp-list-body-top3 row">
  1705.    
  1706.        <style>
  1707.  
  1708. :root {
  1709. --icp-body-top-three-button-background: #478ac6;
  1710.  
  1711. }
  1712.  
  1713. </style>
  1714.                    <h2 class="icp-list-headline">Featured Partners: Sales Software</h2>
  1715.        
  1716.        <div class="row">
  1717.                                            <div class="icp-list-item item">
  1718.                                            <p class="icp-list-item-logo">
  1719.                            <a href="https://link.technologyadvice.com/af77fb39-ac33-49b9-94c8-f15c346eeef5?country=US&targeting_set_uuid=50a4520c-9ba1-4615-94e5-82cbbe30d3ab&position=1&placement=body&layout=top3&source=https%3A%2F%2Fwww.eweek.com%2Ffeed&auid=1a90c29b-359d-469c-9566-d0d358445c93&" rel="nofollow sponsored" target="_blank" class="icp-list-link"><img decoding="async" class="icp-list-image" src="https://ta-relay-public-files-prod.s3.us-east-2.amazonaws.com/icp/product_images/d744194f414f8bc570f4f31f11fae5a0.png" alt="Fireberry" border="0"></a>                        </p>
  1720.                                                                                        <p class="icp-list-item-cta">
  1721.                            <a href="https://link.technologyadvice.com/af77fb39-ac33-49b9-94c8-f15c346eeef5?country=US&targeting_set_uuid=50a4520c-9ba1-4615-94e5-82cbbe30d3ab&position=1&placement=body&layout=top3&source=https%3A%2F%2Fwww.eweek.com%2Ffeed&auid=1a90c29b-359d-469c-9566-d0d358445c93&" rel="nofollow sponsored" target="_blank" class="icp-list-link">Learn More</a>                        </p>
  1722.                                    </div>
  1723.                                            <div class="icp-list-item item">
  1724.                                            <p class="icp-list-item-logo">
  1725.                            <a href="https://link.technologyadvice.com/d78baa88-370c-4b0a-904f-91bfdca4ae57?country=US&targeting_set_uuid=608c61f6-8c48-4da7-a041-e1e764d1c20d&position=2&placement=body&layout=top3&source=https%3A%2F%2Fwww.eweek.com%2Ffeed&auid=1a90c29b-359d-469c-9566-d0d358445c93&" rel="nofollow sponsored" target="_blank" class="icp-list-link"><img decoding="async" class="icp-list-image" src="https://ta-relay-public-files-prod.s3.us-east-2.amazonaws.com/icp/product_images/ea892ca4f3e0318f3134a4c32af06da9.png" alt="CrankWheel" border="0"></a>                        </p>
  1726.                                                                                        <p class="icp-list-item-cta">
  1727.                            <a href="https://link.technologyadvice.com/d78baa88-370c-4b0a-904f-91bfdca4ae57?country=US&targeting_set_uuid=608c61f6-8c48-4da7-a041-e1e764d1c20d&position=2&placement=body&layout=top3&source=https%3A%2F%2Fwww.eweek.com%2Ffeed&auid=1a90c29b-359d-469c-9566-d0d358445c93&" rel="nofollow sponsored" target="_blank" class="icp-list-link">Learn More</a>                        </p>
  1728.                                    </div>
  1729.                                            <div class="icp-list-item item">
  1730.                                            <p class="icp-list-item-logo">
  1731.                            <a href="https://link.technologyadvice.com/c2ea4c21-03d3-44cd-ae77-88b5a366cf95?country=US&targeting_set_uuid=e3eec190-f97b-4c86-b8cf-49dc51a0d6c5&position=3&placement=body&layout=top3&source=https%3A%2F%2Fwww.eweek.com%2Ffeed&auid=1a90c29b-359d-469c-9566-d0d358445c93&" rel="nofollow sponsored" target="_blank" class="icp-list-link"><img decoding="async" class="icp-list-image" src="https://ta-relay-public-files-prod.s3.us-east-2.amazonaws.com/icp/product_images/74c6b37ffb1308eba4b6de46ecc4fdd9.png" alt="Pipedrive" border="0"></a>                        </p>
  1732.                                                                                        <p class="icp-list-item-cta">
  1733.                            <a href="https://link.technologyadvice.com/c2ea4c21-03d3-44cd-ae77-88b5a366cf95?country=US&targeting_set_uuid=e3eec190-f97b-4c86-b8cf-49dc51a0d6c5&position=3&placement=body&layout=top3&source=https%3A%2F%2Fwww.eweek.com%2Ffeed&auid=1a90c29b-359d-469c-9566-d0d358445c93&" rel="nofollow sponsored" target="_blank" class="icp-list-link">Learn More</a>                        </p>
  1734.                                    </div>
  1735.                    </div>
  1736.  
  1737.  
  1738.    </div>
  1739. <!-- ICP Plugin: End -->
  1740. <h2><strong>AI in Sales: Top Strategies</strong></h2>
  1741. <p>There is a wide – and growing – array of strategies for leveraging <a href="https://www.eweek.com/artificial-intelligence/what-is-artificial-intelligence/" target="_blank" rel="noopener">artificial intelligence</a> in sales, ranging from researching the best tools to monitoring the success of your campaigns.</p>
  1742. <h3><strong>Identify Sales Goals and Challenges</strong></h3>
  1743. <p>To effectively integrate artificial intelligence into sales, it&#8217;s crucial to first identify specific goals and challenges. AI can significantly impact areas such as <a href="https://www.eweek.com/artificial-intelligence/ai-lead-generation-software/">lead generation</a>, <a href="https://www.eweek.com/artificial-intelligence/ai-crm-use-cases/">customer relationship management</a>, and sales forecasting.</p>
  1744. <p>Pinpointing where AI can be most beneficial allows organizations to tailor their AI implementations to address particular pain points, enhance efficiencies, and drive revenue growth. This strategic alignment ensures that <a href="https://www.eweek.com/artificial-intelligence/generative-ai-apps-tools/">AI tools</a> are deployed in a way that directly supports overarching business objectives.</p>
  1745. <p>To start, conduct a detailed analysis of your current sales metrics and processes. Engage with your sales team for their insights on challenges and bottlenecks, and use advanced analytics to track and identify patterns that could benefit from automation or enhanced analytics.</p>
  1746. <h3><strong>Research and Select AI Tools</strong></h3>
  1747. <p>Once goals are established, the next step is to research and select the right AI tools. You can approach this by making a checklist of features and functionalities that are crucial for your sales processes and comparing how different AI tools stack up against this list. Also, consider the long-term scalability and support options of these tools to ensure they grow with your business needs.</p>
  1748. <p>Tools like Crayon for competitive intelligence or Salesforce for customer relationship management offer various features adapted to a variety of sales needs. Evaluate <a href="https://www.eweek.com/artificial-intelligence/ai-sales-tools/" target="_blank" rel="noopener">AI sales tools</a> based on their ability to meet your sales challenges, integration capabilities with existing systems, user-friendliness, and scalability. Choosing the right tools gives you a higher chance of succeeding at your AI sales initiatives.</p>
  1749. <p><img decoding="async" class="aligncenter wp-image-224524" src="https://www.eweek.com/wp-content/uploads/2024/04/ai-in-sales-crayon-300x173.jpg" alt="Al in sales: Crayon" width="716" height="413" srcset="https://www.eweek.com/wp-content/uploads/2024/04/ai-in-sales-crayon-300x173.jpg 300w, https://www.eweek.com/wp-content/uploads/2024/04/ai-in-sales-crayon-1024x590.jpg 1024w, https://www.eweek.com/wp-content/uploads/2024/04/ai-in-sales-crayon-768x443.jpg 768w, https://www.eweek.com/wp-content/uploads/2024/04/ai-in-sales-crayon-696x401.jpg 696w, https://www.eweek.com/wp-content/uploads/2024/04/ai-in-sales-crayon-1068x616.jpg 1068w, https://www.eweek.com/wp-content/uploads/2024/04/ai-in-sales-crayon-728x420.jpg 728w, https://www.eweek.com/wp-content/uploads/2024/04/ai-in-sales-crayon.jpg 1259w" sizes="(max-width: 716px) 100vw, 716px" /></p>
  1750. <p><em>As you research AI sales tools, you&#8217;ll encounter a broad array of tools that accomplish many tasks. Finding the best tool for your needs often requires trying a demo version. Image: a dashboard in Crayon Sales. </em></p>
  1751. <h3><strong>Integrate AI Tools into Your Sales Strategy</strong></h3>
  1752. <p>Integrating AI tools into your sales strategy involves more than just technical installation. It requires aligning the AI capabilities with sales processes to enhance decision-making and operational efficiency.</p>
  1753. <p>You’ll have to configure AI tools to optimize data inputs, set up dashboards for real-time insights, or automate routine tasks to free up sales representatives for more complex interactions. You can begin integration by setting up the AI tools to automate data entry tasks and generate predictive analytics for processes like lead scoring. This can also involve customizing the user interfaces and dashboards to ensure they are intuitive for your sales team for a smooth transition and immediate uptake.</p>
  1754. <p>Proper integration means that AI tools will complement existing workflows and enhance productivity without disrupting these existing systems.</p>
  1755. <p><em><strong>To gain a deeper understanding of today&#8217;s AI software for sales, read our guide to <a href="https://www.eweek.com/artificial-intelligence/ai-sales-tools/">AI Sales Tools and Software</a></strong></em></p>
  1756. <h3><strong>Train Your Team on AI Tools</strong></h3>
  1757. <p>To maximize the benefits of AI in sales, comprehensive training for the sales team on the new tools is crucial. This training should cover how to use the AI tools effectively, understand the insights they provide, and apply these insights to daily sales activities. Training empowers sales representatives to leverage AI capabilities fully, enhancing their productivity and enabling them to make data-driven decisions.</p>
  1758. <p>The most effective approach to training is to develop a comprehensive training program that includes hands-on workshops, interactive simulations, and regular follow-up sessions. Focus the training on practical applications of the AI tools in daily sales activities to help your team understand and leverage their full capabilities. Schedule regular training sessions and provide resources for self-learning to ensure ongoing skill development.</p>
  1759. <p>Finally, encourage your team to experiment with different features and to provide feedback on their experiences, which can be used to further tailor the training program.</p>
  1760. <h3><strong>Monitor and Optimize AI-Driven Sales Processes</strong></h3>
  1761. <p>After implementing AI tools, continuously monitoring their performance and impact on sales processes is vital. Track metrics such as engagement rates, conversion rates, and overall sales growth. Insights gained from these metrics can help identify areas where AI tools are succeeding or where further optimization is needed.</p>
  1762. <p>Regularly refining AI configurations and functionalities based on real-time data and feedback ensures that the sales strategies stay effective and on par with changing market dynamics.</p>
  1763. <p>Where adjustment is necessary, you can adjust your <a href="https://www.eweek.com/artificial-intelligence/ai-business-strategy/">AI strategies</a> based on ongoing feedback to optimize tool performance and ensure they are meeting the evolving needs of not only your sales team but also your customers. This dynamism will help to sustain the effectiveness of your AI integrations and support consistent sales success.</p>
  1764. <h3><strong>Leverage AI for Enhanced Customer Personalization</strong></h3>
  1765. <p>Consider doubling down on AI for enhanced customer personalization. AI can analyze customer data and behavior to create highly personalized interactions and offers in a fraction of the time and with greater accuracy compared to any human agent. The approach here involves implementing AI-driven analytics to segment customers based on their behavior and preferences.</p>
  1766. <p>Take advantage of this segmentation to tailor marketing and sales strategies that resonate with each segment. And continuously update the data inputs to keep the personalization relevant and effective. From this, you stand to significantly improve customer satisfaction and loyalty, as well as have the opportunity to stand out in a competitive market and drive increased sales and customer retention.</p>
  1767. <p><em><strong>To learn about AI for customer relationship management, read our guide: <a href="https://www.eweek.com/artificial-intelligence/ai-crm/">Top 8 AI CRM Software </a></strong></em></p>
  1768. <h2><strong>Deep Dive: Understanding AI&#8217;s Advantages in Sales</strong></h2>
  1769. <p>Before fully developing your AI sales approach, it&#8217;s helpful to get an overview of how AI can be used in sales – and the many advantages it offers over legacy sales techniques.</p>
  1770. <h3><strong>Enhancing Customer Interactions</strong></h3>
  1771. <p>AI significantly enhances customer interactions by analyzing data to provide forecasts, optimize lead scoring, and improve engagement. By integrating AI, sales teams can identify which leads have the highest conversion potential and tailor their approach to meet the unique needs of each prospect.</p>
  1772. <p>For instance, AI-driven analytics can predict customer preferences and behaviors, which in turn directs sales teams on how to offer personalized recommendations and solutions that resonate more effectively with each customer.</p>
  1773. <p>Moreover, generative AI has opened new avenues for enhancing customer communications. These AI systems can generate personalized email content, chat responses, and even recommend new sales strategies based on evolving data patterns.</p>
  1774. <p>Additionally, <a href="https://www.eweek.com/artificial-intelligence/what-is-generative-ai/">generative AI</a> is learning and evolving daily, to the point where it’s getting harder to distinguish whether you’re interacting with a person or AI. The perks of this level of personalization are the improved customer satisfaction and increased sales that result from making interactions more relevant and timely.</p>
  1775. <h3><strong>Streamlining Sales Operations</strong></h3>
  1776. <p>AI streamlines sales operations by automating routine tasks, allowing sales teams to focus more on strategic activities.</p>
  1777. <p>For example, AI can automate the qualification and follow-up processes, which then ensures that sales staff spend their time engaging with leads most likely to convert. Further, AI can optimize scheduling and workflow management for less downtime and greater efficiency of sales operations.</p>
  1778. <p>In addition to routine automation, another approach to streamlining operations is through generative AI. It enables the generation of highly engaging and contextually appropriate sales presentations, proposals, and promotional materials for specific customer profiles. This capability not only enhances the quality of materials sales teams have at their disposal but also significantly cuts down the time they spend creating these materials.</p>
  1779. <h3><strong>Optimizing Pricing Strategies with AI</strong></h3>
  1780. <p>AI also plays a crucial role in optimizing pricing strategies, which of course has a significant impact on sales outcomes. By analyzing historical sales data, competitor pricing, and market trends, AI models can recommend pricing strategies that maximize profitability and market share.</p>
  1781. <p>Here’s basic insight into how it works: AI-driven pricing tools analyze vast amounts of market and internal data to identify optimal pricing points. These tools can help predict how changes in pricing could affect sales volume and revenue, which allows businesses to proactively adjust their strategies in real-time based on predictive analytics.</p>
  1782. <p>Such AI-driven insights help sales teams make informed decisions about when to adjust prices, launch promotions, or offer discounts since pricing strategies need to always be competitive, in line with overall business goals and in touch with the market.</p>
  1783. <p><em><strong>To see a list of the leading generative AI apps, read our guide: <a href="https://www.eweek.com/artificial-intelligence/generative-ai-apps-tools/">Top 20 Generative AI Tools and Apps 2024</a></strong></em></p>
  1784. <h2><strong>Navigating the Challenges of AI in Sales</strong></h2>
  1785. <p>As transformative as it is, adopting AI in sales presents several challenges that businesses must navigate to reap the full advantages. These concerns range from data quality issues to major ethical concerns.</p>
  1786. <h3><strong>Data Quality and Integration Issues</strong></h3>
  1787. <p>One of the primary challenges in implementing AI in sales is the quality and integration of data. AI systems must be fed high-quality, comprehensive data if they are to function effectively. Poor data quality or issues with data integration can lead to inaccurate AI predictions and recommendations, potentially shooting down sales efforts rather than helping them.</p>
  1788. <p>To overcome this challenge, companies need to invest in robust <a href="https://www.eweek.com/big-data-and-analytics/data-governance/">data governance</a> practices. This includes regular audits of data accuracy, consistency, and completeness. Additionally, ensuring seamless integration of AI tools with existing CRM systems and data warehouses is crucial. Businesses may need to upgrade their infrastructure or employ middleware solutions to facilitate effective data integration and real-time analytics.</p>
  1789. <h3><strong>Overcoming Resistance to Change</strong></h3>
  1790. <p>Another significant barrier is the resistance to change within organizations, particularly from sales teams that may feel threatened by AI automation. The fear that AI might replace jobs or undermine the value of human input can fuel reluctance in adopting new technologies.</p>
  1791. <p>Clear communication about the benefits and goals of AI implementation is key here. Training programs and workshops that demonstrate how AI tools augment sales capabilities rather than replace them can help in mitigating these concerns. Involving sales teams in the decision-making process regarding AI tool selection and implementation strategies can also foster a sense of ownership and acceptance.</p>
  1792. <h3><strong>Ethical and Privacy Concerns</strong></h3>
  1793. <p>The use of AI in sales also raises ethical and privacy concerns, particularly related to customer data. Misuse of AI tools can lead to breaches of customer privacy and potential legal issues.</p>
  1794. <p>Therefore, It’s imperative for businesses to adhere strictly to data protection regulations such as GDPR and CCPA when implementing AI in sales. This includes obtaining necessary consents for data collection and use, ensuring transparency in how AI algorithms utilize customer data, and implementing strong cybersecurity measures to protect the integrity of data.</p>
  1795. <p><em><b style="font-family: Verdana, BlinkMacSystemFont, -apple-system, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;">For more information about generative AI providers, read our in-depth guide: </b><a style="font-family: Verdana, BlinkMacSystemFont, -apple-system, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;" href="https://www.eweek.com/artificial-intelligence/generative-ai-companies/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=generative-ai-companies-top-12-leaders"><b>Generative AI Companies: Top 20 Leaders</b></a></em></p>
  1796. <h2><strong>AI in Sales: Use Case Examples</strong></h2>
  1797. <p>Real-world applications of AI have significantly impacted how sales processes are conducted across various industries. Here&#8217;s how companies are successfully integrating AI into their sales operations.</p>
  1798. <h3><strong>Sales Forecasting</strong></h3>
  1799. <p>Companies like IBM and Walmart are utilizing AI to enhance their sales forecasting capabilities. By leveraging machine learning models, these companies analyze historical sales data, seasonal trends, and consumer behavior to predict future sales with high accuracy. This predictive capability allows them to optimize inventory management and allocate resources more effectively.</p>
  1800. <h3><strong>Summaries and Action Items</strong></h3>
  1801. <p>AI tools are being used to automatically summarize key points and action items from sales meetings and calls. Tools like AssemblyAI offer video and call summarization features that help sales teams quickly understand customer needs and follow up effectively.</p>
  1802. <h3><strong>Analyze Sales Calls</strong></h3>
  1803. <p>Tools like Gong and Chorus.ai analyze sales calls to provide insights into customer interactions. These platforms use AI to identify patterns, suggest improvements, and even offer real-time guidance to sales reps during calls. This analysis helps refine sales techniques and improve overall sales performance.</p>
  1804. <h3><strong>Recommend Next Actions for Sales Reps</strong></h3>
  1805. <p>AI is increasingly being used to recommend next best actions for sales reps. This includes suggesting follow-up tasks, identifying upsell opportunities, and advising on deal closure strategies based on predictive analytics. For instance, companies like Verix provide platforms that enhance commercial operations with AI-driven insights, boosting sales outcomes in industries like pharmaceuticals.</p>
  1806. <h3><strong>Generate Sales Emails and Subject Lines</strong></h3>
  1807. <p>Generative AI platforms are now commonly used to craft compelling sales emails and subject lines that are more likely to capture the attention of prospects. Tools like OpenAI’s GPT models are trained to generate engaging and contextually relevant content, which can raise open rates and conversions.</p>
  1808. <h3><strong>Access to Advanced Data Operations</strong></h3>
  1809. <p>Companies are using AI more and more to access advanced data enrichment and analysis to understand their market better and refine their sales strategies. <a href="https://www.eweek.com/artificial-intelligence/how-salesforce-drives-business-through-ai/">Salesforce Einstein</a>, for example, uses AI to enhance customer data by appending it with publicly available information and insights generated from behavioral data, providing sales teams with a richer, more comprehensive view of their customers.</p>
  1810. <h3><strong>AI-Powered Conversation Intelligence</strong></h3>
  1811. <p>AI-powered conversation intelligence tools like Chorus.ai and Gong.io are transforming sales by analyzing sales call recordings and providing actionable insights. These tools transcribe calls, pinpoint key moments, and analyze the effectiveness of sales pitches, helping sales teams improve their communication strategies and ultimately close more deals.</p>
  1812. <h3><strong>Automated Sales Enablement</strong></h3>
  1813. <p>AI is used in sales enablement to automate content delivery and training. Seismic, a leading sales enablement platform, uses AI to automatically recommend the most effective content to sales reps based on specific deals, ensuring that they are always equipped with the most relevant and impactful sales materials.</p>
  1814. <h3><strong>Better Pipeline Management and Forecasting</strong></h3>
  1815. <p>AI tools are critical to improving pipeline management and forecasting accuracy. For instance, Clari uses AI to analyze sales pipeline data and predict which deals are most likely to close, allowing sales teams to focus their efforts where they are needed most and adjust their strategies to maximize outcomes.</p>
  1816. <h3><strong>Optimization of Sales Engagement</strong></h3>
  1817. <p>AI is being leveraged to streamline and optimize sales engagement processes. HubSpot’s AI functionalities, for instance, help businesses automate lead prioritization and email scheduling, ensuring that engagement efforts are timed perfectly to maximize response rates and engagement success.</p>
  1818. <h2><strong>The Future of AI in Sales: Innovations and Trends</strong></h2>
  1819. <p>The future of AI in sales is being created even as you read this – the sector is growing at an exponential rate. From the benefits of hyperpersonalization to the remarkable advances in generative AI, the future of AI in sales may even have a sci-fi aspect to it.</p>
  1820. <h3><strong>AI-Driven Hyperpersonalization</strong></h3>
  1821. <p>The trend of AI-driven hyperpersonalization in sales utilizes <a href="https://www.eweek.com/enterprise-apps/deep-learning/">deep learning</a> algorithms to analyze detailed customer data and enable businesses to deliver highly personalized customer experiences. These AI systems can predict purchasing behaviors, personal preferences, and even sentiments based on customer interactions, allowing for tailored offers and communications.</p>
  1822. <p>This technology is extensively utilized in industries such as retail and e-commerce, where businesses like Amazon and Netflix have pioneered its use to recommend products or content based on individual user behaviors and preferences. Such systems analyze past purchases, browsing histories, and even customer interactions to tailor offers and communications.</p>
  1823. <p>In the near future, we can expect hyperpersonalization to extend to real-time adaptive interactions where AI can instantly adjust offers and content based on immediate customer behaviors or environmental factors such as time of day or current events. This will enhance the customer experience, increasing both engagement and loyalty, and is expected to become a standard practice in industries ranging from e-commerce to B2B sectors.</p>
  1824. <h3><strong>AI Optimization of Sales Processes</strong></h3>
  1825. <p>AI is streamlining sales operations by automating routine tasks and optimizing the sales funnel. Current <a href="https://www.eweek.com/artificial-intelligence/ai-software/">AI software</a> handle everything from lead scoring to customer segmentation and are poised to expand further, potentially managing end-to-end sales processes without human intervention.</p>
  1826. <p>In sectors such as automotive and financial services, companies are deploying AI to automate lead qualification, customer segmentation, and even direct customer communications, which significantly enhances operational efficiency. For instance, AI tools like Salesforce and HubSpot are not only streamlining these processes but also providing actionable insights that improve decision-making. This technology has led to faster sales cycles and more effective resource allocation.</p>
  1827. <p>Going forward, it wouldn’t be a surprise to see AI integrating deeper into sales platforms, providing real-time analytics and more accurate predictive insights that will make sales strategies much more successful and preemptively adjust them based on predicted market changes.</p>
  1828. <p><img decoding="async" class="aligncenter wp-image-224525" src="https://www.eweek.com/wp-content/uploads/2024/04/ai-in-sales-salesforce-300x211.jpg" alt="AI optimization " width="653" height="459" srcset="https://www.eweek.com/wp-content/uploads/2024/04/ai-in-sales-salesforce-300x211.jpg 300w, https://www.eweek.com/wp-content/uploads/2024/04/ai-in-sales-salesforce-1024x720.jpg 1024w, https://www.eweek.com/wp-content/uploads/2024/04/ai-in-sales-salesforce-768x540.jpg 768w, https://www.eweek.com/wp-content/uploads/2024/04/ai-in-sales-salesforce-696x489.jpg 696w, https://www.eweek.com/wp-content/uploads/2024/04/ai-in-sales-salesforce-1068x751.jpg 1068w, https://www.eweek.com/wp-content/uploads/2024/04/ai-in-sales-salesforce-598x420.jpg 598w, https://www.eweek.com/wp-content/uploads/2024/04/ai-in-sales-salesforce-100x70.jpg 100w, https://www.eweek.com/wp-content/uploads/2024/04/ai-in-sales-salesforce.jpg 1104w" sizes="(max-width: 653px) 100vw, 653px" /></p>
  1829. <p><em>A dashboard in Salesforce that handles opportunity management, including suggestions to answer all client questions and inquire about discounts. </em></p>
  1830. <h3><strong>Generative AI in Sales Content Creation</strong></h3>
  1831. <p>Generative AI is making significant strides in automating the creation of personalized marketing materials. Marketing departments in industries such as fashion and consumer goods are increasingly relying on generative AI to produce tailored content that resonates with diverse consumer groups.</p>
  1832. <p>For example, generative AI tools are being used to craft unique promotional emails, social media posts, and even personalized video content at scale, which has proven to drive higher engagement rates and strengthen brand loyalty.</p>
  1833. <p>A notable tool is OpenAI’s Sora, a tool for generating text-to-video content that is set to instantly enable sales and marketing teams to create dynamic visual content that directly appeals to individual customer preferences and behaviors. Looking forward, generative AI is expected to become more sophisticated, with capabilities extending to creating interactive content that can adapt based on customer interactions in real time. This will make marketing efforts more engaging and so much more responsive, potentially increasing conversion rates and enhancing customer relationships.</p>
  1834. <p><img decoding="async" class="aligncenter wp-image-224526" src="https://www.eweek.com/wp-content/uploads/2024/04/ai-sales-sora-300x172.jpg" alt="Al in sales content creation" width="724" height="415" srcset="https://www.eweek.com/wp-content/uploads/2024/04/ai-sales-sora-300x172.jpg 300w, https://www.eweek.com/wp-content/uploads/2024/04/ai-sales-sora-1024x586.jpg 1024w, https://www.eweek.com/wp-content/uploads/2024/04/ai-sales-sora-768x440.jpg 768w, https://www.eweek.com/wp-content/uploads/2024/04/ai-sales-sora-696x399.jpg 696w, https://www.eweek.com/wp-content/uploads/2024/04/ai-sales-sora-1068x612.jpg 1068w, https://www.eweek.com/wp-content/uploads/2024/04/ai-sales-sora-733x420.jpg 733w, https://www.eweek.com/wp-content/uploads/2024/04/ai-sales-sora.jpg 1135w" sizes="(max-width: 724px) 100vw, 724px" /></p>
  1835. <p><em><span style="font-weight: 400;">This image from the generative AI program Sora is an example of how AI tools can easily create engaging content for sales purposes. </span></em></p>
  1836. <h3><strong>AI in Sales Forecasting</strong></h3>
  1837. <p>Currently used across various industries, from retail to manufacturing, AI forecasting models analyze vast amounts of data, including past sales, market conditions, and even consumer behavior, to provide precise predictions that help businesses plan more effectively.</p>
  1838. <p>Today, we see AI platforms like Gong utilize predictive analytics to provide detailed insights into revenue forecasting by analyzing buying signals across sales pipelines. Retail giants like Walmart and online marketplaces leverage AI to optimize inventory management based on predicted consumer demands, significantly reducing wastage and improving profitability.</p>
  1839. <p>Based on the above, the expectation is that in the near future, AI in sales forecasting will adopt even more sophisticated <a href="https://www.eweek.com/big-data-and-analytics/machine-learning/">machine learning</a> models that predict sales outcomes as well as provide prescriptive recommendations on how to achieve optimal results. These advancements will enable businesses to not only forecast future trends but also dynamically adjust their strategies in real-time based on AI-driven insights. It will make them more responsive to market changes and improve overall business agility.</p>
  1840. <h2><strong>Will AI Replace Sales Jobs?</strong></h2>
  1841. <p>The integration of AI into sales is transforming traditional roles as AI&#8217;s ability to automate routine tasks such as lead scoring, customer segmentation, and ad content creation is undeniable.</p>
  1842. <p>Companies like Google are already implementing AI to take over these types of jobs, indicating a trend towards automation of certain sales functions. For example, AI tools have been used to automate responses to RFPs, a time-consuming task that can now be handled more efficiently by machines.</p>
  1843. <p>However, rather than solely replacing jobs, AI is also enhancing the roles of sales professionals. By automating the more mundane aspects of the job, AI allows salespeople to focus on higher-level tasks such as relationship building and strategic planning. This shift may even be seen as positive among sales professionals, who would appreciate the increased efficiency and the ability to focus on more impactful aspects of their work.</p>
  1844. <p>However, as AI continues to evolve and become more competent at tasks of increasing complexity, the future of AI in sales may be a mix of both job displacement and augmentation. While some roles may diminish as AI takes over routine and administrative tasks, new opportunities are emerging for sales professionals who can leverage AI to enhance their strategic capabilities. The key challenge will be adapting to these changes by upskilling and integrating new technologies to make sales roles more strategic and impactful.</p>
  1845. <p>Based on the evolution of AI that we’ve seen through the years, it&#8217;s not likely we will face an undeniably disruptive version of AI that can completely cut out human labor from sales processes. It’s more realistic to expect a technology-driven sales environment where AI complements human skills, rather than replacing them entirely.</p>
  1846. <h2><strong>3 Popular AI Tools for Sales</strong></h2>
  1847. <p><img decoding="async" class="wp-image-222331 alignright" src="https://www.eweek.com/wp-content/uploads/2023/05/salesforce-icon.png" alt="Salesforce icon." width="150" height="150" srcset="https://www.eweek.com/wp-content/uploads/2023/05/salesforce-icon.png 200w, https://www.eweek.com/wp-content/uploads/2023/05/salesforce-icon-150x150.png 150w" sizes="(max-width: 150px) 100vw, 150px" /></p>
  1848. <h3><strong>Salesforce Sales Cloud</strong></h3>
  1849. <p>Salesforce Sales Cloud provides an integrated platform that offers both CRM and AI capabilities. It allows sales teams to manage customer interactions more efficiently and gain insights that drive smarter, data-driven decisions. The use of Salesforce&#8217;s AI component, Einstein, helps in automating tasks such as data entry and lead scoring and offers predictive insights that improve customer engagement strategies.</p>
  1850. <div style="display: flex; justify-content: center; align-items: center; padding: 20px;">
  1851. <div class="wp-block-button has-custom-width wp-block-button__width-50 has-custom-font-size is-style-outline has-large-font-size td_btn_large"><a class="wp-block-button__link has-white-color has-text-color has-background wp-element-button" style="border-radius: 38px; background-color: #478ac6;" href="https://link.technologyadvice.com/r/salesforce-sales-cloud-ew-how-to-use-ai-in-sales" target="_blank" rel="noopener nofollow sponsored">Visit Salesforce</a></div>
  1852. </div>
  1853. <p><img decoding="async" class="wp-image-223722 alignright" src="https://www.eweek.com/wp-content/uploads/2024/01/hubspot-icon.png" alt="HubSpot icon." width="150" height="150" srcset="https://www.eweek.com/wp-content/uploads/2024/01/hubspot-icon.png 200w, https://www.eweek.com/wp-content/uploads/2024/01/hubspot-icon-150x150.png 150w" sizes="(max-width: 150px) 100vw, 150px" /></p>
  1854. <h3><strong>HubSpot Sales Hub</strong></h3>
  1855. <p>HubSpot Sales Hub offers a comprehensive suite of tools that includes CRM, sales engagement tools, and powerful analytics. This platform is designed to supercharge sales processes by providing everything sales teams need to manage their pipelines, connect with customers, and close deals more effectively. HubSpot&#8217;s integration of AI enhances these capabilities by automating tasks and providing detailed analytics to refine sales strategies, which yields better alignment and increased sales efficiency.</p>
  1856. <div style="display: flex; justify-content: center; align-items: center; padding: 20px;">
  1857. <div class="wp-block-button has-custom-width wp-block-button__width-50 has-custom-font-size is-style-outline has-large-font-size td_btn_large"><a class="wp-block-button__link has-white-color has-text-color has-background wp-element-button" style="border-radius: 38px; background-color: #478ac6;" href="https://link.technologyadvice.com/r/hubspot-sales-hub-ew-how-to-use-ai-in-sales" target="_blank" rel="noopener nofollow sponsored">Visit HubSpot</a></div>
  1858. </div>
  1859. <p><img decoding="async" class="wp-image-223790 alignright" src="https://www.eweek.com/wp-content/uploads/2024/01/apollo_io-icon.png" alt="Apollo.io icon." width="150" height="150" srcset="https://www.eweek.com/wp-content/uploads/2024/01/apollo_io-icon.png 200w, https://www.eweek.com/wp-content/uploads/2024/01/apollo_io-icon-150x150.png 150w" sizes="(max-width: 150px) 100vw, 150px" /></p>
  1860. <h3><strong>Apollo.io</strong></h3>
  1861. <p>Apollo.io serves as an all-in-one sales intelligence platform that significantly impacts how companies prospect, engage, and drive revenue. With its AI-driven insights, Apollo.io helps sales teams streamline their engagement processes and improve their outreach strategies. The platform&#8217;s ability to enrich data and provide actionable intelligence allows sales professionals to target the right prospects effectively and close deals faster.</p>
  1862. <div style="display: flex; justify-content: center; align-items: center; padding: 20px;">
  1863. <div class="wp-block-button has-custom-width wp-block-button__width-50 has-custom-font-size is-style-outline has-large-font-size td_btn_large"><a class="wp-block-button__link has-white-color has-text-color has-background wp-element-button" style="border-radius: 38px; background-color: #478ac6;" href="https://link.technologyadvice.com/r/apollo-io-ew-how-to-use-ai-in-sales" target="_blank" rel="noopener nofollow sponsored">Visit Apollo.io</a></div>
  1864. </div>
  1865. <h2><strong>Frequently Asked Questions (FAQs)</strong></h2>
  1866. <h3><strong>How is Generative AI Used in Sales?</strong></h3>
  1867. <p>Generative AI is used in sales through automated content creation and providing data-driven insights. It can be used to create personalized emails, generate engaging content for marketing campaigns, and even develop sales scripts that are tailored to individual customer interactions. Companies like Salesforce utilize generative AI to drive personalization at scale.</p>
  1868. <h3><strong>What is the AI Strategy for Sales and Marketing?</strong></h3>
  1869. <p>An effective AI strategy for sales and marketing involves integrating AI tools that can analyze large volumes of data to provide insights, predict customer behaviors, and automate tasks. The strategy should focus on enhancing customer engagement, improving lead generation, and optimizing marketing campaigns through predictive analytics and machine learning. Tools like HubSpot and Marketo offer AI functionalities that assist in these areas by automating campaign management and providing actionable insights to sales teams.</p>
  1870. <h3><strong>What is Generative AI for B2B Sales?</strong></h3>
  1871. <p>Generative AI for B2B sales focuses on creating personalized customer experiences and streamlining the sales process by generating high-quality content tailored to business clients. This includes crafting personalized emails and proposals and even creating reports that are specific to the needs of B2B clients.</p>
  1872. <h3><strong>Is AI the Future of Sales?</strong></h3>
  1873. <p>In short, yes. AI is increasingly being recognized as the future of sales due to its ability to streamline operations, enhance decision-making, and improve customer relationships through more personalized interactions.</p>
  1874. <p>AI&#8217;s role in sales is expanding as technologies become more sophisticated, allowing for greater automation and more accurate predictions of customer behavior. This shift is enabling sales teams to focus more on strategy and relationship building, while AI handles data-driven tasks, making the sales process more efficient and effective.</p>
  1875. <h2><strong>Bottom Line: Using AI in Sales Creates Opportunities</strong></h2>
  1876. <p>Integrating AI into sales brings endless opportunities for digital transformation to reshape the landscape of customer engagement and operational efficiency. By using AI, sales teams are not only enhancing their ability to understand customer needs but are also streamlining their sales processes, from lead generation to closing deals.</p>
  1877. <p>As AI technology continues to evolve, it’s looking likely to take a bigger role in driving sales innovation. And the sooner we learn how to take advantage of this technology instead of rivaling it, the faster we’ll reap its full benefits.</p>
  1878. <p><em><strong>For a full portrait of the AI vendors serving a wide array of business needs, read our in-depth guide: <a href="https://www.eweek.com/artificial-intelligence/ai-companies/">150+ Top AI Companies 2024</a></strong></em></p>
  1879. <p>The post <a href="https://www.eweek.com/artificial-intelligence/how-to-use-ai-in-sales/">How to Use AI in Sales: Top Strategies, Examples, and Tools</a> appeared first on <a href="https://www.eweek.com">eWEEK</a>.</p>
  1880. ]]></content:encoded>
  1884. </item>
  1885. <item>
  1886. <title>Creating a Winning AI Business Strategy: 8 Steps</title>
  1887. <link>https://www.eweek.com/artificial-intelligence/ai-business-strategy/</link>
  1889. <dc:creator><![CDATA[Shelby Hiter]]></dc:creator>
  1890. <pubDate>Tue, 23 Apr 2024 21:39:22 +0000</pubDate>
  1891. <category><![CDATA[Artificial Intelligence]]></category>
  1892. <category><![CDATA[Latest News]]></category>
  1893. <category><![CDATA[ai business strategy]]></category>
  1894. <category><![CDATA[AI business use cases]]></category>
  1895. <category><![CDATA[artificial intelligence]]></category>
  1896. <guid isPermaLink="false">https://www.eweek.com/?p=224515</guid>
  1897.  
  1898. <description><![CDATA[<p>Developing a competitive artificial intelligence business strategy has quickly become an essential leadership strategy as AI has grown into an indispensable business tool. Businesses from all different industries are incorporating new enterprise AI use cases in their workflows to improve products and disrupt their respective industries. To keep up with the competition, business leaders need [&#8230;]</p>
  1899. <p>The post <a href="https://www.eweek.com/artificial-intelligence/ai-business-strategy/">Creating a Winning AI Business Strategy: 8 Steps</a> appeared first on <a href="https://www.eweek.com">eWEEK</a>.</p>
  1900. ]]></description>
  1901. <content:encoded><![CDATA[<p>Developing a competitive artificial intelligence business strategy has quickly become an essential leadership strategy as AI has grown into an indispensable business tool.</p>
  1902. <p><span style="font-family: Verdana, BlinkMacSystemFont, -apple-system, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;">Businesses from all different industries are incorporating new enterprise AI use cases in their workflows to improve products and disrupt their respective industries. </span>To keep up with the competition, business leaders need to develop an AI business strategy that addresses their unique business model while helping them keep pace with industry-wide digital transformations.</p>
  1903. <p>In this guide, we’ll walk you through eight key steps of crafting a top AI business strategy. We’ll also cover some of the greatest benefits and biggest challenges that come with adopting AI as part of your business’s operational framework.</p>
  1904. <div id="ez-toc-container" class="ez-toc-v2_0_62 ez-toc-wrap-left counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction">
  1905. <p class="ez-toc-title">TABLE OF CONTENTS</p>
  1906. <label for="ez-toc-cssicon-toggle-item-6632b97631c3a" class="ez-toc-cssicon-toggle-label"><span class="ez-toc-cssicon"><span class="eztoc-hide" style="display:none;">Toggle</span><span class="ez-toc-icon-toggle-span"><svg style="fill: #ffffff;color:#ffffff" xmlns="http://www.w3.org/2000/svg" class="list-377408" width="20px" height="20px" viewBox="0 0 24 24" fill="none"><path d="M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z" fill="currentColor"></path></svg><svg style="fill: #ffffff;color:#ffffff" class="arrow-unsorted-368013" xmlns="http://www.w3.org/2000/svg" width="10px" height="10px" viewBox="0 0 24 24" version="1.2" baseProfile="tiny"><path d="M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z"/></svg></span></span></label><input type="checkbox"  id="ez-toc-cssicon-toggle-item-6632b97631c3a"  aria-label="Toggle" /><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class="ez-toc-link ez-toc-heading-1" href="https://www.eweek.com/artificial-intelligence/ai-business-strategy/#1-identify-current-performance-and-technology-gaps" title="1. Identify Current Performance and Technology Gaps">1. Identify Current Performance and Technology Gaps</a></li><li class='ez-toc-page-1'><a class="ez-toc-link ez-toc-heading-2" href="https://www.eweek.com/artificial-intelligence/ai-business-strategy/#2-research-the-ai-technology-and-services-landscape" title="2. Research the AI Technology and Services Landscape">2. Research the AI Technology and Services Landscape</a></li><li class='ez-toc-page-1'><a class="ez-toc-link ez-toc-heading-3" href="https://www.eweek.com/artificial-intelligence/ai-business-strategy/#3-set-smart-goals-for-ai-adoption" title="3. Set SMART Goals for AI Adoption">3. Set SMART Goals for AI Adoption</a></li><li class='ez-toc-page-1'><a class="ez-toc-link ez-toc-heading-4" href="https://www.eweek.com/artificial-intelligence/ai-business-strategy/#4-partner-with-strategic-ai-vendors" title="4. Partner With Strategic AI Vendors">4. Partner With Strategic AI Vendors</a></li><li class='ez-toc-page-1'><a class="ez-toc-link ez-toc-heading-5" href="https://www.eweek.com/artificial-intelligence/ai-business-strategy/#5-develop-and-follow-an-ai-implementation-plan" title="5. Develop and Follow an AI Implementation Plan">5. Develop and Follow an AI Implementation Plan</a></li><li class='ez-toc-page-1'><a class="ez-toc-link ez-toc-heading-6" href="https://www.eweek.com/artificial-intelligence/ai-business-strategy/#6-create-cross-functional-ai-training-and-change-management-programs" title="6. Create Cross-Functional AI Training and Change Management Programs">6. Create Cross-Functional AI Training and Change Management Programs</a></li><li class='ez-toc-page-1'><a class="ez-toc-link ez-toc-heading-7" href="https://www.eweek.com/artificial-intelligence/ai-business-strategy/#7-track-ai-performance-metrics" title="7. Track AI Performance Metrics">7. Track AI Performance Metrics</a></li><li class='ez-toc-page-1'><a class="ez-toc-link ez-toc-heading-8" href="https://www.eweek.com/artificial-intelligence/ai-business-strategy/#8-adjust-ai-solutions-and-plans-periodically" title="8. Adjust AI Solutions and Plans Periodically">8. Adjust AI Solutions and Plans Periodically</a></li><li class='ez-toc-page-1'><a class="ez-toc-link ez-toc-heading-9" href="https://www.eweek.com/artificial-intelligence/ai-business-strategy/#7-benefits-of-ai-business-strategy-planning" title="7 Benefits of AI Business Strategy Planning">7 Benefits of AI Business Strategy Planning</a></li><li class='ez-toc-page-1'><a class="ez-toc-link ez-toc-heading-10" href="https://www.eweek.com/artificial-intelligence/ai-business-strategy/#7-common-challenges-of-ai-business-strategy-planning" title="7 Common Challenges of AI Business Strategy Planning">7 Common Challenges of AI Business Strategy Planning</a></li><li class='ez-toc-page-1'><a class="ez-toc-link ez-toc-heading-11" href="https://www.eweek.com/artificial-intelligence/ai-business-strategy/#frequently-asked-questions-faqs" title="Frequently Asked Questions (FAQs)">Frequently Asked Questions (FAQs)</a></li><li class='ez-toc-page-1'><a class="ez-toc-link ez-toc-heading-12" href="https://www.eweek.com/artificial-intelligence/ai-business-strategy/#bottom-line-developing-an-ai-business-strategy-that-works-for-you" title="Bottom Line: Developing an AI Business Strategy That Works for You">Bottom Line: Developing an AI Business Strategy That Works for You</a></li></ul></nav></div>
  1907.  
  1908. <h2><strong>1. Identify Current Performance and Technology Gaps</strong></h2>
  1909. <p><a href="https://www.eweek.com/artificial-intelligence/what-is-artificial-intelligence/">Artificial intelligence</a> tools and strategies can be infused throughout your business operations, but chances are, there are a few key areas where AI will make the highest-value impact in your organization.</p>
  1910. <p>To determine where these gaps are, start by looking at your legacy tools and applications, as well as any performance data or support tickets that indicate recurring problems with those systems. Additionally, assess the size and quality of different departments and teams, paying close attention to any resources they’re missing that would make their work more efficient.</p>
  1911. <p>Finally, look at things from the investors’ or customers’ perspective and ask this question: What current performance gaps are impacting their experience or the bottom line?</p>
  1912. <p>Asking these questions, completing a deep audit of your current resources and processes, and documenting your most crucial gaps is an important first step toward determining which AI solutions, partners, and investments are most strategic for your business.</p>
  1913. <p><img decoding="async" class="aligncenter wp-image-224522" src="https://www.eweek.com/wp-content/uploads/2024/04/ai-business-strategy-300x200.jpg" alt="AI business strategy chart" width="710" height="473" srcset="https://www.eweek.com/wp-content/uploads/2024/04/ai-business-strategy-300x200.jpg 300w, https://www.eweek.com/wp-content/uploads/2024/04/ai-business-strategy-768x511.jpg 768w, https://www.eweek.com/wp-content/uploads/2024/04/ai-business-strategy-696x463.jpg 696w, https://www.eweek.com/wp-content/uploads/2024/04/ai-business-strategy-631x420.jpg 631w, https://www.eweek.com/wp-content/uploads/2024/04/ai-business-strategy.jpg 996w" sizes="(max-width: 710px) 100vw, 710px" /></p>
  1914. <p><em>To develop a plan to improve performance, it&#8217;s critical to create metrics. The chart above illustrates the various metrics that can be used to estimate the ROI of an AI investment. Source: Gartner</em></p>
  1915. <h2><strong>2. Research the AI Technology and Services Landscape</strong></h2>
  1916. <p>Once you’ve decided which areas of your business could most benefit from AI tooling and strategy, it’s time to look at the AI technology landscape and what it has to offer.</p>
  1917. <p>Depending on your internal skill sets and budget, you may choose to invest in:</p>
  1918. <ul>
  1919. <li>A <a href="https://www.eweek.com/artificial-intelligence/free-ai-tools/" target="_blank" rel="noopener">free AI tool</a>, an open-source solution, or a fine-tuned existing AI model</li>
  1920. <li>A managed large language model</li>
  1921. <li>Or even build your own <a href="https://www.eweek.com/artificial-intelligence/generative-ai-vs-ai/" target="_blank" rel="noopener">generative model</a> (though this is a particularly resource-intensive and expensive approach)</li>
  1922. </ul>
  1923. <p>There’s also a wide range of prebuilt AI tools that won’t require you to adjust any <a href="https://www.eweek.com/big-data-and-analytics/ai-vs-deep-learning/" target="_blank" rel="noopener">deep learning</a> algorithms or training data. Instead, you’ll simply work with the vendor or their platform to adjust the AI to your specific needs. You’ll also need to determine if you want to invest in more generic AI solutions — such as chatbots, copilots, and AI automation tools — or if you’re interested in a more specialized solution that is designed for your industry or a <a href="https://www.eweek.com/artificial-intelligence/generative-ai-enterprise-use-cases/" target="_blank" rel="noopener">enterprise specific use case</a>.</p>
  1924. <p>All of these approaches are valid but may not be the best route for your business. To make the best possible investment, spend some time researching <a href="https://www.eweek.com/artificial-intelligence/generative-ai-companies/">leading AI vendors</a>, big and small, assessing their individual products, longterm roadmaps and goals, and the additional resources they provide to support their customers.</p>
  1925. <p>It’s also valuable to look at customer reviews on third-party review sites, ratings from technology research firms, and the investors that are currently backing some of these technologies. Through each of these portions of your research, return to this question: Does what I’ve learned about this vendor, product, or service align with our business’s goals and way of doing things?</p>
  1926. <figure id="attachment_224517" aria-describedby="caption-attachment-224517" style="width: 1000px" class="wp-caption alignnone"><img decoding="async" class="wp-image-224517 size-full" src="https://www.eweek.com/wp-content/uploads/2024/04/tr_20240422-ai-business-strategy-figure_a.jpg" alt="Hugging Face interface." width="1000" height="456" srcset="https://www.eweek.com/wp-content/uploads/2024/04/tr_20240422-ai-business-strategy-figure_a.jpg 1000w, https://www.eweek.com/wp-content/uploads/2024/04/tr_20240422-ai-business-strategy-figure_a-300x137.jpg 300w, https://www.eweek.com/wp-content/uploads/2024/04/tr_20240422-ai-business-strategy-figure_a-768x350.jpg 768w, https://www.eweek.com/wp-content/uploads/2024/04/tr_20240422-ai-business-strategy-figure_a-696x317.jpg 696w, https://www.eweek.com/wp-content/uploads/2024/04/tr_20240422-ai-business-strategy-figure_a-921x420.jpg 921w" sizes="(max-width: 1000px) 100vw, 1000px" /><figcaption id="caption-attachment-224517" class="wp-caption-text">Open-source AI models, like those offered through Hugging Face, are an affordable and customizable AI tooling option for the right business users. Source: Hugging Face.</figcaption></figure>
  1927. <h2><strong>3. Set SMART Goals for AI Adoption</strong></h2>
  1928. <p>You’ll likely have a basic idea of your AI adoption goals and desired outcomes at this point, but you’ll stand the best chance of reaching those goals if you spell them out. There are several different ways to do this, but SMART goals provide a straightforward and highly objective way to measure how well you’re staying on track.</p>
  1929. <p>SMART goals are:</p>
  1930. <ul>
  1931. <li><strong>Specific:</strong> The goal should very clearly state what you want to accomplish and on what timeline. It’s important to include numerical measures of progress and deadlines so everyone understands what the goal is. For example, “increase online conversion rate for sales of personalized AI product recommendations by 10% in the next eight months” is a highly specific SMART goal.</li>
  1932. <li><strong>Measurable:</strong> Again, numbers are important for these types of goals, because you’ll only know if you’re on track if there’s a way to measure your progress toward milestones. In the example we’ve listed above, the numbers are all there, and the team can easily track which conversions are happening due to AI-powered recommendations.</li>
  1933. <li><strong>Achievable:</strong> AI adoption will fall apart if you don’t set realistic goals for your team to act on. In the case listed here, this goal should be achievable if enough team members are aware of and committed to resourcing it.</li>
  1934. <li><strong>Relevant:</strong> Just because AI can do a certain task doesn’t mean that it’s the most efficient way to use it in your business. Be sure to set goals that are relevant to your business operations and longterm revenue goals, or else you’ll end up wasting time on a less-valuable project. This SMART goal is only valuable for businesses that are hoping to increase their product revenue in this way.</li>
  1935. <li><strong>Time-bound:</strong> SMART goals should include a realistic timeline for completion. In the details or subtasks that roll up into this goal, consider including monthly or weekly check-ins so progress and bottlenecks can all be assessed.</li>
  1936. </ul>
  1937. <p>Your team may have one or several SMART goals like this one, depending on how many AI projects you’re working on at once. A helpful way to organize and visualize all of these goals as part of a bigger picture is through a planning roadmap. And while these goals may look a little different, it’s worthwhile to spell out any <a href="https://www.eweek.com/artificial-intelligence/ai-policy-and-governance/">AI ethics or compliance goals</a> too, so your team won&#8217;t forget about them in the middle of implementation.</p>
  1938. <h2><strong>4. Partner With Strategic AI Vendors</strong></h2>
  1939. <p>AI vendors come in all shapes and sizes. There are massive enterprises that were some of the earliest pioneers of AI technology, there are small <a href="https://www.eweek.com/artificial-intelligence/generative-ai-startups/">AI startups</a> that focus on a specific product or use case, and there’s companies that do a little bit of everything for AI products and services.</p>
  1940. <p>While it isn’t realistic to research every AI company out there, it’s smart to look at a variety of players to see who would be a strategic partner for your business. In many cases, the biggest name isn’t the most aligned or experienced with what you want to do.</p>
  1941. <p>The best way to ensure your AI investments work across all departments and functions is to bring key leaders, managers, and stakeholders from each group into the decision-making process. Consider having them complete a demo or trial period, share their perspective on what is and isn’t working with their current tech stack, and gain more operational data to secure a well-informed partnership or a well-rounded purchase.</p>
  1942. <h2><strong>5. Develop and Follow an AI Implementation Plan</strong></h2>
  1943. <p>Realistically, you’ve already completed several steps in creating your AI implementation plan, especially if you were thoughtful while writing out your AI adoption goals. Now, it’s time to figure out the exact details for executing a successful AI rollout.</p>
  1944. <p>You’ll want to first prep all key aspects of your internal operations — tools, data, and teams — for AI adoption. With your existing applications and data, this step may involve cleaning up or reformatting data so it works with new tools. With your teams, you may need to take some time to share your tooling and timeline decisions with them so they know where they fit into the AI implementation schedule.</p>
  1945. <p>Several examples of AI action or implementation plans can be found online, but ultimately, you know what makes the most sense for your team. Source feedback from your employees, talk with your vendors about what’s possible, and don’t be afraid to adjust your plan if needed along the way.</p>
  1946. <h2><strong>6. Create Cross-Functional AI Training and Change Management Programs</strong></h2>
  1947. <p>AI business strategies, no matter how strategic, will fall apart if your teams are unaware of or uninvested in your hoped-for outcomes. That’s why it’s important to train all employees on how AI will impact their role and how they can best use it for success. This can be a particularly sensitive step in an AI business strategy, as some employees may fear they are being replaced by AI.</p>
  1948. <p>To address and mitigate these fears, make sure that your change management program offers retraining and professional development resources that can help these employees feel confident if they need to up-skill. Fortunately, many AI vendors provide customers with extensive knowledge bases, learning resources, and even training academies and certifications that can help. These resources are available at all times, so when new employees come aboard or existing employees need a refresher, go back to these resources to keep things running smoothly on all fronts.</p>
  1949. <figure id="attachment_224516" aria-describedby="caption-attachment-224516" style="width: 1000px" class="wp-caption alignnone"><img decoding="async" class="wp-image-224516 size-full" src="https://www.eweek.com/wp-content/uploads/2024/04/tr_20240422-ai-business-strategy-figure_b.jpg" alt="IBM's AI training interface." width="1000" height="388" srcset="https://www.eweek.com/wp-content/uploads/2024/04/tr_20240422-ai-business-strategy-figure_b.jpg 1000w, https://www.eweek.com/wp-content/uploads/2024/04/tr_20240422-ai-business-strategy-figure_b-300x116.jpg 300w, https://www.eweek.com/wp-content/uploads/2024/04/tr_20240422-ai-business-strategy-figure_b-768x298.jpg 768w, https://www.eweek.com/wp-content/uploads/2024/04/tr_20240422-ai-business-strategy-figure_b-696x270.jpg 696w" sizes="(max-width: 1000px) 100vw, 1000px" /><figcaption id="caption-attachment-224516" class="wp-caption-text">Many AI companies, including IBM, offer training academies, certifications, or other resources to help business users learn how to use AI effectively. Source: IBM.</figcaption></figure>
  1950. <h2><strong>7. Track AI Performance Metrics</strong></h2>
  1951. <p>During and after AI implementation, your business should regularly track AI performance through the metrics that matter most to you. For example, if you’ve adopted an AI healthcare assistant or agent, your metrics may look something like this:</p>
  1952. <ul>
  1953. <li>Patient satisfaction with AI agent interactions</li>
  1954. <li>AI agent’s response timeliness</li>
  1955. <li>AI agent’s response accuracy</li>
  1956. <li>AI agent’s adherence to HIPAA and privacy standards</li>
  1957. <li>Number of patient interactions with AI agents over time</li>
  1958. </ul>
  1959. <p>However, if you’ve invested in an <a href="https://www.eweek.com/artificial-intelligence/generative-ai-data-analytics/">AI data analytics</a> platform to support your marketing and sales teams, your metrics may be more like this:</p>
  1960. <ul>
  1961. <li>Quality of predictive insights</li>
  1962. <li>Quantity of predictive insights</li>
  1963. <li>Relevance and actionability of AI recommendations</li>
  1964. <li>User satisfaction with AI and data explainability</li>
  1965. <li>Performance speed and accuracy with larger datasets</li>
  1966. </ul>
  1967. <p>As you can see, these metric sets are quite different from each other. But they’re similar in that they each focus on both quantitative and qualitative measures of success. Regardless of what type of AI tool you use, be sure to select a wide variety of useful metrics and measure often; these measurements will help you determine if an <a href="https://www.eweek.com/artificial-intelligence/generative-ai-apps-tools/">AI app</a> needs updating or a team needs retraining for better outcomes.</p>
  1968. <h2><strong>8. Adjust AI Solutions and Plans Periodically</strong></h2>
  1969. <p>What AI looks like today is not what it will look like tomorrow. And what your business looks like today is not necessarily what it will look like tomorrow or a month from now. Additionally, the AI tooling and regulatory landscape is changing at a rapid and constant rate, so it’s important to keep your AI implementation and adoption plans iterative and agile.</p>
  1970. <p>If you adopt and test AI solutions on an iterative basis while also keeping up with how AI and industry-specific regulations are evolving — as well as how your customers and the general public’s views on AI ethics and usage change over time — you’ll be prepared to shift your approach quickly and keep your company aligned with the best possible outcomes.</p>
  1971. <p><em><strong>For a deeper understanding of AI compliance issues, read our guide: <a href="https://www.eweek.com/artificial-intelligence/ai-policy-and-governance/" target="_blank" rel="noopener">AI Policy and Governance: What You Need to Know</a></strong></em></p>
  1972. <h2><strong>7 Benefits of AI Business Strategy Planning</strong></h2>
  1973. <p>The potential <a href="https://www.eweek.com/enterprise-apps/benefits-of-artificial-intelligence/" target="_blank" rel="noopener">benefits of AI</a> grow significantly when AI is accompanied by an effective business strategy. These are just a handful of the benefits that come with comprehensive AI business strategy planning:</p>
  1974. <ul>
  1975. <li><strong>More strategic AI adoption and usage:</strong> An AI business strategy plan provides clear details about who should use what AI tools, when and why they should use them, and how they should use them most effectively. This comprehensive plan helps your whole team adopt the right solutions and ensure they actually get used in a way that consistently benefits the business.</li>
  1976. <li><strong>AI risk management and disaster recovery planning:</strong> An AI strategy doesn’t just cover what tools you’ll be using but also delineates what structures and safeguards will need to be established for success. The preplanning that comes with AI business strategy leads many business leaders to prepare a more effective risk management and disaster recovery plan, which may even extend beyond your AI tools to better protect the rest of your business applications and operations.</li>
  1977. <li><strong>Responsible and ethical approach to AI adoption:</strong> AI business strategies help you to think about all of the ways AI can impact your business, both good and bad. Proactive planning and ideating for AI is the best way to ensure you make responsible and ethical decisions that consider the needs of your employees and customers alike.</li>
  1978. <li><strong>Cross-functional and cross-disciplinary AI adoption:</strong> Without an AI business strategy, individuals or individual departments may adopt AI tools without much thought given to who else could benefit from these technologies. An overarching AI strategy helps the entire business identify useful tools and how they can be used effectively in different roles and divisions of the company.</li>
  1979. <li><strong>Competitive edge:</strong> Businesses that flesh out their AI strategies will have a clear picture of what they want to accomplish and what steps they need to take to get there. While other competitors may simply start using AI and run into performance issues or bottlenecks due to poor planning, businesses with an AI strategy will avoid many of these pitfalls and pass their competitors quickly.</li>
  1980. <li><strong>Automation and productivity support:</strong> An AI strategy assists leaders in identifying where current performance gaps or challenges are hindering productivity in the business. From there, they can select the <a href="https://www.eweek.com/artificial-intelligence/ai-software/">AI software</a> that is most likely to solve these issues, automate complex workflows, and otherwise improve the day-to-day operations of the business.</li>
  1981. <li><strong>Enhanced customer experience and customer insights:</strong> Businesses typically start their AI journey with internal solutions to help their employees’ productivity, but with an AI business strategy, they may more quickly identify how AI can improve customer experiences.</li>
  1982. </ul>
  1983. <h2><strong>7 Common Challenges of AI Business Strategy Planning</strong></h2>
  1984. <p>AI business strategy planning is a difficult process, especially if you don’t get the right people and solutions in place from the outset. These are some of the most common mistakes and challenges that businesses face when working on AI business strategy plans:</p>
  1985. <ul>
  1986. <li><strong>Making smart cross-functional AI investments:</strong> Technology investment decisions are often made from the top down. But with AI technology that is designed to be embedded and incorporated into multiple parts of business operations, this approach may mean you invest in a tool that is not a good fit for certain employees’ day-to-day responsibilities. To avoid this, you should create a cross-functional decision-making team for AI business strategy planning.</li>
  1987. <li><strong>Preparing internal data and operations for AI:</strong> Many organizations spend all of their time researching and selecting the right AI tool for their business but never consider all of the work that should go into preparing their data, workflows, and other business assets for AI. Businesses that fail to prepare their data for AI may end up with poorly-trained or ineffective AIs, or worse, an AI that has been exposed to PII or PHI in a noncompliant manner.</li>
  1988. <li><strong>Setting and sticking to reasonable AI goals:</strong> AI is an exciting business prospect, and many business leaders are tempted to implement AI solutions across their operations all at once. However, this method can lead to implementation errors and limited utility, as you’re giving your teams minimal time to edit and fact-check AI additions. It’s a good idea to set iterative AI implementation goals, giving your team a chance to learn how these solutions work and optimize them before moving on to the next big thing.</li>
  1989. <li><strong>Considering AI from important ethical and privacy angles:</strong> Whether you’re in a highly regulated industry or not, working with AI can be risky because of how some of these models train with and otherwise expose private data and business processes. Businesses should steer clear of AI companies that are unable or unwilling to explain their data collection and training processes; they should also work closely with these vendors to determine what additional <a href="https://www.eweek.com/artificial-intelligence/ai-privacy-issues/" target="_blank" rel="noopener">AI privacy security safeguards</a> need to be added to protect their data when using AI tools.</li>
  1990. <li><strong>Identifying and enforcing change management best practices:</strong> Businesses often make the mistake of subscribing to an AI tool and then letting it collect dust while employees continue to manage their workflows as usual. To make sure AI investments are threaded through your operations effectively, you must first determine what AI should support and why and how this support should be offered. From there, it’s important to train and retrain all impacted workers on how to work with AI in their roles.</li>
  1991. <li><strong>Addressing new security challenges:</strong> Because of how AI technology works with data and complex training algorithms, these models can expose your data and operational infrastructure to new security risks. Many businesses fail to prepare for these new attack surfaces, which can lead to severe breaches and data theft or loss.</li>
  1992. <li><strong>Staying up-to-date on changes in AI technology and regulations:</strong> The AI technology landscape — and the regulations that are trailing just behind — seems to change on a minute-by-minute basis. If your organization doesn’t keep up with these changes, you may find yourself in a position where you’re using a tool or working with a company that is operating unethically or is noncompliant with regulations that impact your organization. It is your responsibility to stay abreast of regulatory changes and confirm that your <a href="https://www.eweek.com/artificial-intelligence/ai-companies/">AI vendors</a> and tools are in alignment.</li>
  1993. </ul>
  1994. <h2><strong>Frequently Asked Questions (FAQs)</strong></h2>
  1995. <h3><strong>Why Do You Need an AI Strategy?</strong></h3>
  1996. <p>Businesses need an AI strategy because investing in AI technologies can be an expensive, risky, and time-consuming practice. Going in with clear objectives and a strategic framework for AI investment will help your team identify the best solutions and get them operational with minimal hassle. This strategy will also help you determine if AI companies, technologies, and methodologies align with your organization’s culture, long-term goals, and ethical and legal expectations.</p>
  1997. <h3><strong>What Is an Example of an AI Strategy?</strong></h3>
  1998. <p>An example of an AI strategy is the structured framework, objectives, and measured steps that go into an AI implementation project like deploying a customer-facing AI chatbot on your e-commerce site.</p>
  1999. <p>To do this effectively, your organization should follow an AI strategy to get the right stakeholders involved, establish a clear overarching goal, set up objectives and deadlines, determine steps and initiatives to move in that direction, and define metrics to measure the overall success of this strategic implementation.</p>
  2000. <p>In the case of the example listed here, this will involve actions like:</p>
  2001. <ul>
  2002. <li>Involving marketing, sales, IT, and product team stakeholders in decision-making</li>
  2003. <li>Setting a goal for how you want the AI chatbot to interact with customers and pass off conversations to human agents</li>
  2004. <li>Developing the steps and investments your organization needs to reach this goal</li>
  2005. <li>Measuring the AI solution&#8217;s success with metrics like response accuracy, response speediness, and customer satisfaction</li>
  2006. </ul>
  2007. <h3><strong>How Do You Implement AI into Your Business?</strong></h3>
  2008. <p>You should implement AI into your business through an iterative and ongoing strategic process. As business priorities, budgets, stakeholders, and the <a href="https://www.eweek.com/artificial-intelligence/generative-ai-landscape/" target="_blank" rel="noopener">AI landscape</a> change over time, it will be important to watch for these shifts and make changes to your AI tooling strategy accordingly. Taking measurable, distinct steps in your AI adoption journey will make it easier to pivot.</p>
  2009. <h2><strong>Bottom Line: Developing an AI Business Strategy That Works for You</strong></h2>
  2010. <p>AI business strategies should be custom-fitted to your organization, though the steps covered above provide a useful framework for getting started. Ultimately, you know what your business’s weaknesses are and what areas can most benefit from AI adoption. If you don’t know where these weaknesses are now, it’s time to start the internal discovery process and speak directly with internal stakeholders so you can identify where AI support is most needed.</p>
  2011. <p>When you begin to develop your AI business strategy, start by reflecting on what’s happening in your particular organization, industry, talent pool, and tool stack. All of these variables should influence the AI partnerships and tools you select, especially as many AI vendors are beginning to specialize in highly specific niches and use cases. If your workforce has limited AI experience or technical knowledge, it may be wise to research and partner with an <a href="https://www.eweek.com/artificial-intelligence/what-is-ai-as-a-service/" target="_blank" rel="noopener">AI-as-a-service</a> or AI consulting company that has experience with your industry and the goals you are trying to accomplish.</p>
  2012. <p><em><strong>To learn where the next generation of AI companies are headed, see our extensive overview: <a href="https://www.eweek.com/artificial-intelligence/generative-ai-startups/" target="_blank" rel="noopener">Top 75 Generative AI Startups</a></strong></em></p>
  2013. <p>The post <a href="https://www.eweek.com/artificial-intelligence/ai-business-strategy/">Creating a Winning AI Business Strategy: 8 Steps</a> appeared first on <a href="https://www.eweek.com">eWEEK</a>.</p>
  2014. ]]></content:encoded>
  2018. </item>
  2019. <item>
  2020. <title>6 Best Prompt Engineering Tools in 2024</title>
  2021. <link>https://www.eweek.com/artificial-intelligence/prompt-engineering-tools/</link>
  2023. <dc:creator><![CDATA[Sam Rinko]]></dc:creator>
  2024. <pubDate>Mon, 22 Apr 2024 21:30:23 +0000</pubDate>
  2025. <category><![CDATA[Artificial Intelligence]]></category>
  2026. <category><![CDATA[Latest News]]></category>
  2027. <category><![CDATA[AI]]></category>
  2028. <category><![CDATA[Generative AI]]></category>
  2029. <category><![CDATA[large language models]]></category>
  2030. <category><![CDATA[LLM]]></category>
  2031. <category><![CDATA[prompt engineering tools]]></category>
  2032. <guid isPermaLink="false">https://www.eweek.com/?p=224506</guid>
  2033.  
  2034. <description><![CDATA[<p>Prompt engineering tools are software platforms that help business owners, content creators and prompt engineers craft effective prompts that maximize output from their large language models (LLMs) and generative AI tools. In other words, the best prompt engineering tools provide you with the instructions and support for getting your AI tools to create what you [&#8230;]</p>
  2035. <p>The post <a href="https://www.eweek.com/artificial-intelligence/prompt-engineering-tools/">6 Best Prompt Engineering Tools in 2024</a> appeared first on <a href="https://www.eweek.com">eWEEK</a>.</p>
  2036. ]]></description>
  2037. <content:encoded><![CDATA[<p>Prompt engineering tools are software platforms that help business owners, content creators and prompt engineers craft effective prompts that maximize output from their large language models (LLMs) and generative AI tools.</p>
  2038. <p>In other words, the best prompt engineering tools provide you with the instructions and support for getting your AI tools to create what you want, whether that’s a piece of marketing copy or an AI image of a burning castle for an advertisement.</p>
  2039. <p>Typically, the leading prompting tools offer searchable prompt libraries where you can pay for – or freely access – high-quality, pre-made prompts. They also offer prompt organization functionality, prompt evaluation tools, and plenty of inspiration to help you write your own prompts and prompt templates.</p>
  2040. <p>Here are our top six picks for prompt engineering tools:</p>
  2041. <ul>
  2042. <li><strong><a href="https://link.technologyadvice.com/r/aiprm-main" target="_blank" rel="noopener nofollow">AIPRM</a>:</strong> Best for an easy-to-use ChatGPT prompt Chrome Extension</li>
  2043. <li><strong><a href="https://link.technologyadvice.com/r/saas-prompts-main" target="_blank" rel="noopener nofollow">SaaS Prompts</a>:</strong> Best for finding free ChatGPT prompts for SaaS companies</li>
  2044. <li><strong><a href="https://link.technologyadvice.com/r/promptbase-main" target="_blank" rel="noopener nofollow">PromptBase</a>:</strong> Best for a massive library of for-sale prompts</li>
  2045. <li><strong><a href="https://link.technologyadvice.com/r/prompthero-main" target="_blank" rel="noopener nofollow">PromptHero</a>:</strong> Best for finding quality free AI image prompts</li>
  2046. <li><strong><a href="https://link.technologyadvice.com/r/agenta-main" target="_blank" rel="noopener nofollow">Agenta</a>:</strong> Best for evaluating prompts for LLM-based AI applications</li>
  2047. <li><strong><a href="https://link.technologyadvice.com/r/promptpal-main" target="_blank" rel="noopener nofollow">PromptPal</a>:</strong> Best for an affordable subscription-based prompt library</li>
  2048. </ul>
  2049. <h2><strong>Top 6 Prompt Engineering Software Comparison</strong></h2>
  2050. <p>Below is a comparison table that will help you quickly find the best prompt engineering tool for your specific business needs:</p>
  2051. <table style="width: 100%;">
  2052. <tbody>
  2053. <tr>
  2054. <th style="width: 18%;"></th>
  2055. <th style="width: 16%; text-align: center;">Prompt Library Size</th>
  2056. <th style="width: 18%; text-align: center;">LLMs Supported</th>
  2057. <th style="width: 16%; text-align: center;">Image/Text Prompts</th>
  2058. <th style="width: 16%; text-align: center;">Prompt Testing and Evaluation</th>
  2059. <th style="width: 16%; text-align: center;">Starting Price</th>
  2060. </tr>
  2061. <tr>
  2062. <td style="text-align: center;"><a href="https://link.technologyadvice.com/r/aiprm-main" target="_blank" rel="noopener nofollow"><strong>AIPRM</strong></a></td>
  2063. <td style="text-align: center;">4,500+</td>
  2064. <td>ChatGPT</td>
  2065. <td style="text-align: center;">Both</td>
  2066. <td style="text-align: center;">Limited</td>
  2067. <td style="text-align: center;">Free</td>
  2068. </tr>
  2069. <tr>
  2070. <td style="text-align: center;"><a href="https://link.technologyadvice.com/r/saas-prompts-main" target="_blank" rel="noopener nofollow"><strong>SaaS Prompts</strong></a></td>
  2071. <td style="text-align: center;">500+</td>
  2072. <td>ChatGPT</td>
  2073. <td style="text-align: center;">Text-only</td>
  2074. <td style="text-align: center;">No</td>
  2075. <td style="text-align: center;">Free</td>
  2076. </tr>
  2077. <tr>
  2078. <td style="text-align: center;"><a href="https://link.technologyadvice.com/r/promptbase-main" target="_blank" rel="noopener nofollow"><strong>PromptBase</strong></a></td>
  2079. <td style="text-align: center;">100,000+</td>
  2080. <td>Midjourney, GPT, Stable Diffusion, Dall-E, and more</td>
  2081. <td style="text-align: center;">Both</td>
  2082. <td style="text-align: center;">No</td>
  2083. <td style="text-align: center;">$1.99</td>
  2084. </tr>
  2085. <tr>
  2086. <td style="text-align: center;"><a href="https://link.technologyadvice.com/r/prompthero-main" target="_blank" rel="noopener nofollow"><strong>PromptHero</strong></a></td>
  2087. <td style="text-align: center;">Doesn’t say</td>
  2088. <td>Midjourney, GPT, Stable Diffusion, Dall-E, and more</td>
  2089. <td style="text-align: center;">Image-only</td>
  2090. <td style="text-align: center;">No</td>
  2091. <td style="text-align: center;">Free</td>
  2092. </tr>
  2093. <tr>
  2094. <td style="text-align: center;"><a href="https://link.technologyadvice.com/r/agenta-main" target="_blank" rel="noopener nofollow"><strong>Agenta</strong></a></td>
  2095. <td style="text-align: center;">Not available</td>
  2096. <td>OpenAI, Cohere, local models, and any LLM app architecture</td>
  2097. <td style="text-align: center;">Not available</td>
  2098. <td style="text-align: center;">Yes</td>
  2099. <td style="text-align: center;">Free</td>
  2100. </tr>
  2101. <tr>
  2102. <td style="text-align: center;"><a href="https://link.technologyadvice.com/r/promptpal-main" target="_blank" rel="noopener nofollow"><strong>PromptPal</strong></a></td>
  2103. <td style="text-align: center;">2,700+</td>
  2104. <td>Midjourney, GPT, Stable Diffusion, Dall-E, Llama AI, and more</td>
  2105. <td style="text-align: center;">Both</td>
  2106. <td style="text-align: center;">No</td>
  2107. <td style="text-align: center;">Free</td>
  2108. </tr>
  2109. </tbody>
  2110. </table>
  2111. <div id="ez-toc-container" class="ez-toc-v2_0_62 ez-toc-wrap-left counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction">
  2112. <p class="ez-toc-title">TABLE OF CONTENTS</p>
  2113. <label for="ez-toc-cssicon-toggle-item-6632b97638c8f" class="ez-toc-cssicon-toggle-label"><span class="ez-toc-cssicon"><span class="eztoc-hide" style="display:none;">Toggle</span><span class="ez-toc-icon-toggle-span"><svg style="fill: #ffffff;color:#ffffff" xmlns="http://www.w3.org/2000/svg" class="list-377408" width="20px" height="20px" viewBox="0 0 24 24" fill="none"><path d="M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z" fill="currentColor"></path></svg><svg style="fill: #ffffff;color:#ffffff" class="arrow-unsorted-368013" xmlns="http://www.w3.org/2000/svg" width="10px" height="10px" viewBox="0 0 24 24" version="1.2" baseProfile="tiny"><path d="M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z"/></svg></span></span></label><input type="checkbox"  id="ez-toc-cssicon-toggle-item-6632b97638c8f"  aria-label="Toggle" /><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class="ez-toc-link ez-toc-heading-1" href="https://www.eweek.com/artificial-intelligence/prompt-engineering-tools/#top-6-prompt-engineering-software-comparison" title="Top 6 Prompt Engineering Software Comparison">Top 6 Prompt Engineering Software Comparison</a></li><li class='ez-toc-page-1'><a class="ez-toc-link ez-toc-heading-2" href="https://www.eweek.com/artificial-intelligence/prompt-engineering-tools/#aiprm-best-for-an-easy-to-use-chatgpt-prompt-chrome-extension" title="AIPRM: Best for an Easy-to-Use ChatGPT Prompt Chrome Extension">AIPRM: Best for an Easy-to-Use ChatGPT Prompt Chrome Extension</a></li><li class='ez-toc-page-1'><a class="ez-toc-link ez-toc-heading-3" href="https://www.eweek.com/artificial-intelligence/prompt-engineering-tools/#saas-prompts-best-for-finding-free-chatgpt-prompts-for-saas-companies" title="SaaS Prompts: Best for Finding Free ChatGPT Prompts for SaaS Companies">SaaS Prompts: Best for Finding Free ChatGPT Prompts for SaaS Companies</a></li><li class='ez-toc-page-1'><a class="ez-toc-link ez-toc-heading-4" href="https://www.eweek.com/artificial-intelligence/prompt-engineering-tools/#promptbase-best-for-a-massive-library-of-for-sale-prompts" title="PromptBase: Best for a Massive Library of For-Sale Prompts">PromptBase: Best for a Massive Library of For-Sale Prompts</a></li><li class='ez-toc-page-1'><a class="ez-toc-link ez-toc-heading-5" href="https://www.eweek.com/artificial-intelligence/prompt-engineering-tools/#prompthero-best-for-finding-quality-free-ai-image-prompts" title="PromptHero: Best for Finding Quality Free AI Image Prompts">PromptHero: Best for Finding Quality Free AI Image Prompts</a></li><li class='ez-toc-page-1'><a class="ez-toc-link ez-toc-heading-6" href="https://www.eweek.com/artificial-intelligence/prompt-engineering-tools/#agenta-best-for-evaluating-prompts-for-llm-based-ai-applications" title="Agenta: Best for Evaluating Prompts for LLM-Based AI Applications">Agenta: Best for Evaluating Prompts for LLM-Based AI Applications</a></li><li class='ez-toc-page-1'><a class="ez-toc-link ez-toc-heading-7" href="https://www.eweek.com/artificial-intelligence/prompt-engineering-tools/#promptpal-best-for-an-affordable-subscription-based-prompt-library" title="PromptPal: Best for an Affordable Subscription-Based Prompt Library">PromptPal: Best for an Affordable Subscription-Based Prompt Library</a></li><li class='ez-toc-page-1'><a class="ez-toc-link ez-toc-heading-8" href="https://www.eweek.com/artificial-intelligence/prompt-engineering-tools/#key-features-of-prompt-engineering-software" title="Key Features of Prompt Engineering Software">Key Features of Prompt Engineering Software</a></li><li class='ez-toc-page-1'><a class="ez-toc-link ez-toc-heading-9" href="https://www.eweek.com/artificial-intelligence/prompt-engineering-tools/#how-to-choose-the-best-prompt-engineering-software-for-your-business" title="How to Choose the Best Prompt Engineering Software for Your Business">How to Choose the Best Prompt Engineering Software for Your Business</a></li><li class='ez-toc-page-1'><a class="ez-toc-link ez-toc-heading-10" href="https://www.eweek.com/artificial-intelligence/prompt-engineering-tools/#how-we-evaluated-prompt-engineering-software" title="How We Evaluated Prompt Engineering Software">How We Evaluated Prompt Engineering Software</a></li><li class='ez-toc-page-1'><a class="ez-toc-link ez-toc-heading-11" href="https://www.eweek.com/artificial-intelligence/prompt-engineering-tools/#frequently-asked-questions-faqs-prompt-engineering-tools" title="Frequently Asked Questions (FAQs): Prompt Engineering Tools">Frequently Asked Questions (FAQs): Prompt Engineering Tools</a></li><li class='ez-toc-page-1'><a class="ez-toc-link ez-toc-heading-12" href="https://www.eweek.com/artificial-intelligence/prompt-engineering-tools/#bottom-line-prompting-tools-boost-ai-productivity" title="Bottom Line: Prompting Tools Boost AI Productivity ">Bottom Line: Prompting Tools Boost AI Productivity </a></li></ul></nav></div>
  2114.  
  2115. <p><img decoding="async" class="size-full wp-image-224514 alignright" src="https://www.eweek.com/wp-content/uploads/2024/04/aiprm-icon.png" alt="AIPRM icon." width="200" height="200" srcset="https://www.eweek.com/wp-content/uploads/2024/04/aiprm-icon.png 200w, https://www.eweek.com/wp-content/uploads/2024/04/aiprm-icon-150x150.png 150w" sizes="(max-width: 200px) 100vw, 200px" /></p>
  2116. <h2><strong>AIPRM: </strong><strong>Best for an Easy-to-Use ChatGPT Prompt Chrome Extension</strong></h2>
  2117. <p>Positioned as the “cheat code” to <a href="https://www.eweek.com/artificial-intelligence/chatgpt-enterprise/">ChatGPT</a>, AIPRM is ChatGPT prompt management software and a Chrome extension that provides business users with 4,500+ pre-built prompts that they can find, enhance, and copy inside of the ChatGPT interface.</p>
  2118. <p>With numerous topical and activity-based search filters, users can easily discover prompts for various tasks, whether that’s creating copy for a LinkedIn ad or writing Midjourney prompts. You can also save your favorite prompts to a curated list, where other members of your team can access them, and even build new custom prompts with its prompt variables.</p>
  2119. <p>Premium users can access the Custom Tones and Style feature, which enables them to automatically apply their company’s branding to all of the prompts they use. This is a great tool for those who want an easy-to-use Chrome extension to streamline their interactions with ChatGPT and routinely get the right <a href="https://www.eweek.com/artificial-intelligence/large-language-model/">large language model</a> outputs for their specific business needs.</p>
  2120. <div style="display: flex; justify-content: center; align-items: center; padding: 20px;">
  2121. <div class="wp-block-button has-custom-width wp-block-button__width-50 has-custom-font-size is-style-outline has-large-font-size td_btn_large"><a class="wp-block-button__link has-white-color has-text-color has-background wp-element-button" style="border-radius: 38px; background-color: #478ac6;" href="https://link.technologyadvice.com/r/aiprm-main" target="_blank" rel="noopener nofollow">Visit AIPRM</a></div>
  2122. </div>
  2123. <h3><strong>Pros and Cons</strong></h3>
  2124. <table style="width: 100%;">
  2125. <tbody>
  2126. <tr>
  2127. <th style="width: 50%; text-align: center;">Pros</th>
  2128. <th style="width: 50%; text-align: center;">Cons</th>
  2129. </tr>
  2130. <tr>
  2131. <td>Simple to use inside of ChatGPT</td>
  2132. <td>Restricted to ChatGPT</td>
  2133. </tr>
  2134. <tr>
  2135. <td>Can apply branding across all prompts</td>
  2136. <td>Must pay for AIPRM-verified prompts</td>
  2137. </tr>
  2138. </tbody>
  2139. </table>
  2140. <h3><strong>Pricing</strong></h3>
  2141. <ul>
  2142. <li>Free Chrome extension with basic features.</li>
  2143. <li><strong>AIPRM Plus:</strong> Gain access to tone and writing style feature and more prompts.</li>
  2144. <li><strong>AIPRM Pro:</strong> Gain access to AIPRM-verified prompts and other advanced features.</li>
  2145. </ul>
  2146. <h3><strong>Features</strong></h3>
  2147. <ul>
  2148. <li>4,500+ ready-made prompts for ChatGPT</li>
  2149. <li>Prompts for generating high-quality content for sales and marketing</li>
  2150. <li>Prompt branding with tone and style</li>
  2151. <li>Easy-to-use Chrome extension</li>
  2152. <li>Easy-to-navigate prompt search engine</li>
  2153. </ul>
  2154. <p><em><strong>To gain a deeper understanding of today&#8217;s top large language models, read our guide to <a href="https://www.eweek.com/artificial-intelligence/best-large-language-models">Best Large Language Models</a></strong></em></p>
  2155. <p><img decoding="async" class="size-full wp-image-224513 alignright" src="https://www.eweek.com/wp-content/uploads/2024/04/saas_prompts-icon.png" alt="SaaS Prompts icon." width="200" height="200" srcset="https://www.eweek.com/wp-content/uploads/2024/04/saas_prompts-icon.png 200w, https://www.eweek.com/wp-content/uploads/2024/04/saas_prompts-icon-150x150.png 150w" sizes="(max-width: 200px) 100vw, 200px" /></p>
  2156. <h2><strong>SaaS Prompts: </strong><strong>Best for Finding Free ChatGPT Prompts for SaaS Companies</strong></h2>
  2157. <p>SaaS Prompts is a prompt library that contains 500+ ready-made ChatGPT prompt ideas that’ll help SaaS companies grow their business. There are prompts for numerous topics that matter to SaaS founders, from fundraising and social media to product launches, and you can filter through them easily on the website.</p>
  2158. <p>That said, this tool is best used for streamlining content generation tasks, whether that’s writing an actionable email template for following up with trade booth leads or building an outline of a brochure. It’s great for busy SaaS founders and entrepreneurs who need help interacting with ChatGPT and want some guidance via example prompts created by an expert in how ChatGPT works.</p>
  2159. <div style="display: flex; justify-content: center; align-items: center; padding: 20px;">
  2160. <div class="wp-block-button has-custom-width wp-block-button__width-50 has-custom-font-size is-style-outline has-large-font-size td_btn_large"><a class="wp-block-button__link has-white-color has-text-color has-background wp-element-button" style="border-radius: 38px; background-color: #478ac6;" href="https://link.technologyadvice.com/r/saas-prompts-main" target="_blank" rel="noopener nofollow">Visit SaaS Prompts</a></div>
  2161. </div>
  2162. <h3><strong>Pros and Cons</strong></h3>
  2163. <table style="width: 100%;">
  2164. <tbody>
  2165. <tr>
  2166. <th style="width: 50%; text-align: center;">Pros</th>
  2167. <th style="width: 50%; text-align: center;">Cons</th>
  2168. </tr>
  2169. <tr>
  2170. <td>Quality outputs using the prompts</td>
  2171. <td>Most of the prompts are pretty simple</td>
  2172. </tr>
  2173. <tr>
  2174. <td>Free to use</td>
  2175. <td>Only a prompt library</td>
  2176. </tr>
  2177. </tbody>
  2178. </table>
  2179. <h3><strong>Pricing</strong></h3>
  2180. <ul>
  2181. <li>Free prompts.</li>
  2182. </ul>
  2183. <h3><strong>Features</strong></h3>
  2184. <ul>
  2185. <li>500+ pre-made, actionable SaaS-related prompts</li>
  2186. <li>Prompts for fundraising, sales, product management, and more</li>
  2187. <li>Prompt templates for classification, text summarization, and report generation</li>
  2188. <li>Helpful ideas for prompt engineers and SaaS business owners.</li>
  2189. </ul>
  2190. <p><img decoding="async" class="size-full wp-image-224512 alignright" src="https://www.eweek.com/wp-content/uploads/2024/04/promptbase-icon.png" alt="PromptBase icon." width="200" height="200" srcset="https://www.eweek.com/wp-content/uploads/2024/04/promptbase-icon.png 200w, https://www.eweek.com/wp-content/uploads/2024/04/promptbase-icon-150x150.png 150w" sizes="(max-width: 200px) 100vw, 200px" /></p>
  2191. <h2><strong>PromptBase: </strong><strong>Best for a Massive Library of For-Sale Prompts</strong></h2>
  2192. <p>PromptBase is a prompt marketplace where you can buy and sell high-quality image and text prompts for Llama, GPT, Midjourney, and other <a href="https://www.eweek.com/artificial-intelligence/generative-ai-apps-tools/">generative AI tools</a>. You can filter through the marketplace using checkboxes for LLM, category, popularity, and prompt type (text or image). Categories range from chatbot and email to business and travel.</p>
  2193. <p>Compared to other prompt engineering tools, PromptBase has a remarkably high quantity of prompts, with its total library surpassing 100,000 AI prompts, all of which are built by prompt engineers and approved by PromptBase’s team.</p>
  2194. <p>This means it&#8217;s easy for business owners, creatives, and developers to quickly find the effective prompts they’re looking for, so they can significantly improve LLM output while decreasing API costs and saving time.</p>
  2195. <div style="display: flex; justify-content: center; align-items: center; padding: 20px;">
  2196. <div class="wp-block-button has-custom-width wp-block-button__width-50 has-custom-font-size is-style-outline has-large-font-size td_btn_large"><a class="wp-block-button__link has-white-color has-text-color has-background wp-element-button" style="border-radius: 38px; background-color: #478ac6;" href="https://link.technologyadvice.com/r/promptbase-main" target="_blank" rel="noopener nofollow">Visit PromptBase</a></div>
  2197. </div>
  2198. <div><em><b style="font-family: Verdana, BlinkMacSystemFont, -apple-system, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;">For more information about generative AI providers, read our in-depth guide: </b><a style="font-family: Verdana, BlinkMacSystemFont, -apple-system, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;" href="https://www.eweek.com/artificial-intelligence/generative-ai-companies/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=generative-ai-companies-top-12-leaders"><b>Generative AI Companies: Top 20 Leaders</b></a></em></div>
  2199. <h3><strong>Pros and Cons</strong></h3>
  2200. <table style="width: 100%;">
  2201. <tbody>
  2202. <tr>
  2203. <th style="width: 50%; text-align: center;">Pros</th>
  2204. <th style="width: 50%; text-align: center;">Cons</th>
  2205. </tr>
  2206. <tr>
  2207. <td>Extensive library of prompts for popular LLMs</td>
  2208. <td>Missing some key LLMs like Gemini</td>
  2209. </tr>
  2210. <tr>
  2211. <td>Most prompts are under $5</td>
  2212. <td>Costs can quickly add up if you buy a lot of them</td>
  2213. </tr>
  2214. </tbody>
  2215. </table>
  2216. <h3><strong>Pricing</strong></h3>
  2217. <ul>
  2218. <li>A la carte — pay for prompts you want to buy.</li>
  2219. </ul>
  2220. <h3><strong>Features</strong></h3>
  2221. <ul>
  2222. <li>100,000+ affordable AI prompts, including business-focused prompts</li>
  2223. <li>Compatible with ChatGPT, Midjourney, Stable Diffusion, Dall-E, and more</li>
  2224. <li>Can buy task-specific generative AI apps</li>
  2225. <li>Easy-to-use search and filter function</li>
  2226. <li>No-code app builder</li>
  2227. </ul>
  2228. <p><img decoding="async" class="size-full wp-image-224511 alignright" src="https://www.eweek.com/wp-content/uploads/2024/04/prompthero-icon.png" alt="PromptHero icon." width="200" height="200" srcset="https://www.eweek.com/wp-content/uploads/2024/04/prompthero-icon.png 200w, https://www.eweek.com/wp-content/uploads/2024/04/prompthero-icon-150x150.png 150w" sizes="(max-width: 200px) 100vw, 200px" /></p>
  2229. <h2><strong>PromptHero: </strong><strong>Best for Finding Quality Free AI Image Prompts</strong></h2>
  2230. <p>PromptHero is a tool for finding and building <a href="https://www.eweek.com/artificial-intelligence/best-ai-art-generators/">AI image</a> prompts for the most popular AI image generator tools, including Dall-E, Stable Diffusion, and Midjourney. Users can leverage the platform to discover prompts and gain inspiration for how to write their own by exploring the wide range of key phrases and techniques used by the prompt creators on the platform.</p>
  2231. <p>For example, if you needed an image of a Victorian house, you could search “victorian house,” review the prompt of the image you liked, and then use that as a template for your own prompt. Marketers, advertisers, designers, and any business that needs to generate AI images that meet their specifications will find value in this tool.</p>
  2232. <div style="display: flex; justify-content: center; align-items: center; padding: 20px;">
  2233. <div class="wp-block-button has-custom-width wp-block-button__width-50 has-custom-font-size is-style-outline has-large-font-size td_btn_large"><a class="wp-block-button__link has-white-color has-text-color has-background wp-element-button" style="border-radius: 38px; background-color: #478ac6;" href="https://link.technologyadvice.com/r/prompthero-main" target="_blank" rel="noopener nofollow">Visit PromptHero</a></div>
  2234. </div>
  2235. <h3><strong>Pros and Cons</strong></h3>
  2236. <table style="width: 100%;">
  2237. <tbody>
  2238. <tr>
  2239. <th style="width: 50%; text-align: center;">Pros</th>
  2240. <th style="width: 50%; text-align: center;">Cons</th>
  2241. </tr>
  2242. <tr>
  2243. <td>Works with the top AI image generators</td>
  2244. <td>Not meant for text-generating prompts</td>
  2245. </tr>
  2246. <tr>
  2247. <td>Incredible range of images and prompts</td>
  2248. <td>Can be explicit images in the search results</td>
  2249. </tr>
  2250. </tbody>
  2251. </table>
  2252. <h3><strong>Pricing</strong></h3>
  2253. <ul>
  2254. <li>Free to use.</li>
  2255. </ul>
  2256. <h3><strong>Features</strong></h3>
  2257. <ul>
  2258. <li>Create AI image prompts by borrowing effective key phrases</li>
  2259. <li>Discover AI image prompts using the search engine</li>
  2260. <li>Works with Midjourney, Stable Diffusion, ChatGPT, and other AI image generation tools</li>
  2261. <li>Build out a prompting portfolio</li>
  2262. <li>Find prompts for thousands of different image categories</li>
  2263. </ul>
  2264. <p><img decoding="async" class="size-full wp-image-224510 alignright" src="https://www.eweek.com/wp-content/uploads/2024/04/agenta-icon.png" alt="Agenta icon." width="200" height="200" srcset="https://www.eweek.com/wp-content/uploads/2024/04/agenta-icon.png 200w, https://www.eweek.com/wp-content/uploads/2024/04/agenta-icon-150x150.png 150w" sizes="(max-width: 200px) 100vw, 200px" /></p>
  2265. <h2><strong>Agenta: </strong><strong>Best for Evaluating Prompts for LLM-Based AI Applications</strong></h2>
  2266. <p>Agenta is an open-source end-to-end LLM development platform, available for free on GitHub, that specifically helps developers build, test, and deploy LLMs and LLM-powered applications.</p>
  2267. <p>Part of this development process includes quickly experimenting with and evaluating LLM prompts in an iterative manner to find the best methods for producing ideal results, and Agenta provides helpful tools for this aspect.</p>
  2268. <p>In the Agenta playground, developers can build prompt templates, compare different versions of prompts, and try out different prompt parameters. They can also easily collaborate on prompt engineering with non-developers, such as subject matter experts and product managers, to streamline the development process.</p>
  2269. <div style="display: flex; justify-content: center; align-items: center; padding: 20px;">
  2270. <div class="wp-block-button has-custom-width wp-block-button__width-50 has-custom-font-size is-style-outline has-large-font-size td_btn_large"><a class="wp-block-button__link has-white-color has-text-color has-background wp-element-button" style="border-radius: 38px; background-color: #478ac6;" href="https://link.technologyadvice.com/r/agenta-main" target="_blank" rel="noopener nofollow">Visit Agenta</a></div>
  2271. </div>
  2272. <h3><strong>Pros and Cons</strong></h3>
  2273. <table style="width: 100%;">
  2274. <tbody>
  2275. <tr>
  2276. <th style="width: 50%; text-align: center;">Pros</th>
  2277. <th style="width: 50%; text-align: center;">Cons</th>
  2278. </tr>
  2279. <tr>
  2280. <td>Open-source and free to use</td>
  2281. <td>Can be difficult for non-techies to use</td>
  2282. </tr>
  2283. <tr>
  2284. <td>Can easily compare and evaluate prompts</td>
  2285. <td>Not for finding new pre-tested prompts</td>
  2286. </tr>
  2287. </tbody>
  2288. </table>
  2289. <h3><strong>Pricing</strong></h3>
  2290. <ul>
  2291. <li>Free and accessible through GitHub.</li>
  2292. </ul>
  2293. <h3><strong>Features</strong></h3>
  2294. <ul>
  2295. <li>Prompt parameter testing</li>
  2296. <li>Prompt variant comparison</li>
  2297. <li>LLM app development platform</li>
  2298. <li>Prompt template creation and saving</li>
  2299. <li>Work in your chosen developer framework and workflow</li>
  2300. <li>Non-developer collaboration</li>
  2301. </ul>
  2302. <p><img decoding="async" class="size-full wp-image-224509 alignright" src="https://www.eweek.com/wp-content/uploads/2024/04/promptpal-icon.png" alt="PromptPal icon." width="200" height="200" srcset="https://www.eweek.com/wp-content/uploads/2024/04/promptpal-icon.png 200w, https://www.eweek.com/wp-content/uploads/2024/04/promptpal-icon-150x150.png 150w" sizes="(max-width: 200px) 100vw, 200px" /></p>
  2303. <h2><strong>PromptPal: </strong><strong>Best for an Affordable Subscription-Based Prompt Library</strong></h2>
  2304. <p>PromptPal is a prompt library where users can discover thousands of user-uploaded text and image prompts for popular LLM tools, including ChatGPT, Midjourney, LLaMA AI, <a href="https://www.eweek.com/artificial-intelligence/midjourney-vs-dalle/">Dall-E</a>, and Stable Diffusion. It’s sort of like what Shutterstock or Unsplash are for stock photos and images.</p>
  2305. <p>To find situation-specific prompts, you can use the in-app search engine. Type in “Article Writing,” for example, and you’ll see numerous prompts for various related tasks, from outlining a blog post to brainstorming article titles.</p>
  2306. <p>Most of their prompts are hidden behind a paywall, and you’ll have to sign up for their Pro plan at $3.74 per month to access them, but that’s a small price to pay for the time a solid prompt saves you. Though this isn’t the best tool for developers building or evaluating prompts, it can be useful for content creators or freelancers who need prompts for simpler tasks or some inspiration for writing their own.</p>
  2307. <div style="display: flex; justify-content: center; align-items: center; padding: 20px;">
  2308. <div class="wp-block-button has-custom-width wp-block-button__width-50 has-custom-font-size is-style-outline has-large-font-size td_btn_large"><a class="wp-block-button__link has-white-color has-text-color has-background wp-element-button" style="border-radius: 38px; background-color: #478ac6;" href="https://link.technologyadvice.com/r/promptpal-main" target="_blank" rel="noopener nofollow">Visit PromptPal</a></div>
  2309. </div>
  2310. <h3><strong>Pros and Cons</strong></h3>
  2311. <table style="width: 100%;">
  2312. <tbody>
  2313. <tr>
  2314. <th style="width: 50%; text-align: center;">Pros</th>
  2315. <th style="width: 50%; text-align: center;">Cons</th>
  2316. </tr>
  2317. <tr>
  2318. <td>Works with many of the most popular LLMs</td>
  2319. <td>Must buy the Pro plan to see the most prompts</td>
  2320. </tr>
  2321. <tr>
  2322. <td>Many free and quality prompts for text and images</td>
  2323. <td>Can sometimes be hard to find the right prompt</td>
  2324. </tr>
  2325. </tbody>
  2326. </table>
  2327. <h3><strong>Pricing</strong></h3>
  2328. <ul>
  2329. <li>Free access to many prompts.</li>
  2330. <li><strong>Pro Prompts:</strong> $3.74 per month (gain access to Pro prompts).</li>
  2331. <li><strong>Pro Chatbot:</strong> $3.74 per month (unlimited queries for AI chatbots).</li>
  2332. <li><strong>Combo:</strong> $5.99 per month Get Pro Plan and Pro Chatbot.</li>
  2333. </ul>
  2334. <h3><strong>Features</strong></h3>
  2335. <ul>
  2336. <li>Prompts for ChatGPT, Midjourney, Stable Diffusion, Dall-E, and LLaMA AI</li>
  2337. <li>Access to free pre-tested, user-shared prompts</li>
  2338. <li>Low monthly subscription cost to access premium prompts</li>
  2339. <li>Search engine for discovering task-specific prompts</li>
  2340. <li>Categories for content creation, coding, YouTube, LinkedIn, and more</li>
  2341. </ul>
  2342. <h2><strong>Key Features of Prompt Engineering Software</strong></h2>
  2343. <p>Prompt engineering software comes with a diverse toolbox of prompt creation and finding features, including searchable prompt libraries, prompt experimentation and testing, and prompt organization features. These tools also generally differ based on which LLMs they support and their balance of image and text prompts.</p>
  2344. <h3><strong>Prompt Library / Search Engine</strong></h3>
  2345. <p>Prompt libraries are repositories of prompts organized into various categories, such as business, fundraising, or fantasy images. A quality prompt engineering tool will also have an advanced search engine to filter through the library and easily find the right prompts for your specific needs.</p>
  2346. <h3><strong>LLM Compatibility</strong></h3>
  2347. <p>LLM compatibility refers to a prompt engineering tool’s ability to generate and offer prompts for a specific large language model or generative AI tool. Most prompting tools work with the biggies, like ChatGPT or Dall-E, but some might be restrictive — like SaaS Prompts, for example — which can only be used with ChatGPT. It’s important to find a prompting tool that is compatible with your go-to LLMs.</p>
  2348. <h3><strong>Prompt Evaluation</strong></h3>
  2349. <p>Prompt evaluation is a feature that allows users to quickly assess the effectiveness of their prompts or inputs for a particular task while also refining these prompts through an iterative process based on such feedback. Typically, this is made possible via parameter testing, prompt version comparisons, automated prompt suggestions, and other helpful tools. This feature is especially critical for developers building LLM-powered <a href="https://www.eweek.com/artificial-intelligence/ai-software/">AI applications</a>.</p>
  2350. <h3><strong>AI Image and Text Prompts</strong></h3>
  2351. <p>Some prompting tools specialize in providing AI image prompts (prompts that generate AI images), while others focus more on text-output prompts.</p>
  2352. <p>For the image prompts, users can usually search for images, click on them, and see the prompt used to create the images, thus providing them with inspiration for making similar images on the given LLM. Text-output prompts, on the other hand, are listed in a prompt library by the name of the output you’re hoping to create — e.g., ad copy for a tech brand.</p>
  2353. <h3><strong>Prompt Saving and Sharing</strong></h3>
  2354. <p>When you find or create high-quality prompts that reliably give you the outputs you’re looking for, you’ll want to save them and share them with the rest of your team, so a feature that allows you to do so while keeping your prompts organized is important in a prompt engineering tool. This will also help you quickly find those prompts when you need them, helping your business increase productivity when interacting with LLMs and other generative AI tools.</p>
  2355. <h2><strong>How to Choose the Best Prompt Engineering Software for Your Business</strong></h2>
  2356. <p>To choose the best prompt engineering software for your business, you need to consider several factors:</p>
  2357. <ul>
  2358. <li>The tool’s compatibility with your current LLMs and AI tools.</li>
  2359. <li>The range of the tool’s functionality (Agenta, for example, has excellent prompt evaluation features, while others do not).</li>
  2360. <li>Whether you need text or image prompts (or both).</li>
  2361. <li>The price you’re willing to pay.</li>
  2362. <li>Your common categories of output (for instance, SaaS Prompts has prompts for outputs SaaS brands typically need).</li>
  2363. </ul>
  2364. <p>The best tool will fit your budget, work with your existing systems, and provide you with the capabilities you need to increase productivity and decision-making when working with generative AI tools.</p>
  2365. <p><em><strong>Want a scannable list of 150 artificial intelligence companies with groundbreaking tools? Check out our article on the top <a href="https://www.eweek.com/artificial-intelligence/ai-companies/" target="_blank" rel="noopener">AI companies</a>, where you can discover more tools for increasing the productivity of your business.</strong></em></p>
  2366. <h2><strong>How We Evaluated Prompt Engineering Software</strong></h2>
  2367. <p>To identify the best prompting tools, we determined whether they contain the most important features for businesses and whether they are compatible with popular LLMs. Then we made sure they were easy to use for the target users and affordable based on their offerings. Each percentage below marks the weight given to each scoring criterion.</p>
  2368. <h3><strong>Core Features &#8211; 30%</strong></h3>
  2369. <p>We checked the availability and effectiveness of each tool’s prompt library, search engine, prompt saving function, and prompt evaluation capabilities.</p>
  2370. <h3><strong>LLM Compatibility &#8211; 25%</strong></h3>
  2371. <p>To assess prompting tools on LLM compatibility, we checked which large language models and generative AI tools they offered prompts for, putting a premium on the more popular AI tools.</p>
  2372. <h3><strong>Ease of Use &#8211; 25%</strong></h3>
  2373. <p>We looked into how easy it is for a user to find and create prompts with the tool and integrate it into their day-to-day workflow. This meant examining the user interface, coding requirements, and the complexity of the major features.</p>
  2374. <h3><strong>Pricing &#8211; 20%</strong></h3>
  2375. <p>To evaluate price, we looked into their free offerings, subscription prices, and, for marketplaces, the cost of an average prompt.</p>
  2376. <h2><strong>Frequently Asked Questions (FAQs): Prompt Engineering Tools</strong></h2>
  2377. <h3><strong>What Are the Benefits of Prompt Engineering Tools?</strong></h3>
  2378. <p>Prompt engineering tools help you more efficiently and consistently produce desired outputs in your large language model and AI tools by providing you with exact inputs (aka prompts) and the strategies for creating them.</p>
  2379. <h3><strong>How Can I Use Prompt Engineering Tools Effectively?</strong></h3>
  2380. <p>Prompt engineers and business professionals can use prompt engineering tools effectively by regularly discovering new prompts, testing them either on the platform or in their LLM, and tweaking them with an iterative process until they fit the needs of your application or task.</p>
  2381. <h3><strong>Are There any Challenges or Limitations With Prompt Engineering Tools?</strong></h3>
  2382. <p>A common limitation of prompting tools is that you may be unable to find a pre-made prompt that’s designed for your specific task, meaning you’ll have to use available prompts for related tasks as inspiration rather than words to copy and paste into your LLM.</p>
  2383. <h2><strong>Bottom Line: Prompting Tools Boost AI Productivity </strong></h2>
  2384. <p>Prompt engineering tools have the power to dramatically increase the productivity of prompt engineers, content creators, designers, and anyone else working with large language models and generative AI tools.</p>
  2385. <p>By enabling you to find and build effective prompts, these tools streamline the hunt for the perfect phrases and instructions that’ll give you the outputs you need. In doing so, they enable users to gain maximum competitive advantage from artificial intelligence software.</p>
  2386. <p><em><strong>For a detailed list of today&#8217;s free AI apps, see our in-depth report, <a href="https://www.eweek.com/artificial-intelligence/free-ai-tools/">Free AI Tools</a> </strong></em></p>
  2387. <p>The post <a href="https://www.eweek.com/artificial-intelligence/prompt-engineering-tools/">6 Best Prompt Engineering Tools in 2024</a> appeared first on <a href="https://www.eweek.com">eWEEK</a>.</p>
  2388. ]]></content:encoded>
  2392. </item>
  2393. <item>
  2394. <title>What is Retrieval-Augmented Generation? How it Works &#038; Use Cases</title>
  2395. <link>https://www.eweek.com/artificial-intelligence/what-is-retrieval-augmented-generation-rag/</link>
  2397. <dc:creator><![CDATA[Aminu Abdullahi]]></dc:creator>
  2398. <pubDate>Fri, 19 Apr 2024 23:24:05 +0000</pubDate>
  2399. <category><![CDATA[Artificial Intelligence]]></category>
  2400. <category><![CDATA[Latest News]]></category>
  2401. <category><![CDATA[AI]]></category>
  2402. <category><![CDATA[RAG]]></category>
  2403. <category><![CDATA[what is retrieval augmented generation]]></category>
  2404. <guid isPermaLink="false">https://www.eweek.com/?p=224465</guid>
  2405.  
  2406. <description><![CDATA[<p>Retrieval-augmented generation, or RAG, is a technique for enhancing the output of large language models by incorporating information from external knowledge bases or sources. By retrieving relevant data or documents before generating a response, RAG improves the generated text&#8217;s accuracy, reliability, and informativeness. This approach helps ground the generated content in external sources of information, [&#8230;]</p>
  2407. <p>The post <a href="https://www.eweek.com/artificial-intelligence/what-is-retrieval-augmented-generation-rag/">What is Retrieval-Augmented Generation? How it Works &#038; Use Cases</a> appeared first on <a href="https://www.eweek.com">eWEEK</a>.</p>
  2408. ]]></description>
  2409. <content:encoded><![CDATA[<p>Retrieval-augmented generation, or RAG, is a technique for enhancing the output of large language models by incorporating information from external knowledge bases or sources.</p>
  2410. <p>By retrieving relevant data or documents before generating a response, RAG improves the generated text&#8217;s accuracy, reliability, and informativeness. This approach helps ground the generated content in external sources of information, ensuring that the output is more contextually relevant and factually accurate.</p>
  2411. <p>Read on to learn more about RAG, how it works, its use cases, and how it differs from the traditional process of natural language processing (NLP).</p>
  2412. <div id="ez-toc-container" class="ez-toc-v2_0_62 ez-toc-wrap-left counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction">
  2413. <p class="ez-toc-title">TABLE OF CONTENTS</p>
  2414. <label for="ez-toc-cssicon-toggle-item-6632b9763d3e2" class="ez-toc-cssicon-toggle-label"><span class="ez-toc-cssicon"><span class="eztoc-hide" style="display:none;">Toggle</span><span class="ez-toc-icon-toggle-span"><svg style="fill: #ffffff;color:#ffffff" xmlns="http://www.w3.org/2000/svg" class="list-377408" width="20px" height="20px" viewBox="0 0 24 24" fill="none"><path d="M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z" fill="currentColor"></path></svg><svg style="fill: #ffffff;color:#ffffff" class="arrow-unsorted-368013" xmlns="http://www.w3.org/2000/svg" width="10px" height="10px" viewBox="0 0 24 24" version="1.2" baseProfile="tiny"><path d="M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z"/></svg></span></span></label><input type="checkbox"  id="ez-toc-cssicon-toggle-item-6632b9763d3e2"  aria-label="Toggle" /><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class="ez-toc-link ez-toc-heading-1" href="https://www.eweek.com/artificial-intelligence/what-is-retrieval-augmented-generation-rag/#what-exactly-is-retrieval-augmented-generation-rag" title="What Exactly is Retrieval-Augmented Generation (RAG)?">What Exactly is Retrieval-Augmented Generation (RAG)?</a></li><li class='ez-toc-page-1'><a class="ez-toc-link ez-toc-heading-2" href="https://www.eweek.com/artificial-intelligence/what-is-retrieval-augmented-generation-rag/#how-retrieval-augmented-generation-works-in-practice" title="How Retrieval-Augmented Generation Works in Practice">How Retrieval-Augmented Generation Works in Practice</a></li><li class='ez-toc-page-1'><a class="ez-toc-link ez-toc-heading-3" href="https://www.eweek.com/artificial-intelligence/what-is-retrieval-augmented-generation-rag/#3-key-benefits-of-retrieval-augmented-generation" title="3 Key Benefits of Retrieval-Augmented Generation">3 Key Benefits of Retrieval-Augmented Generation</a></li><li class='ez-toc-page-1'><a class="ez-toc-link ez-toc-heading-4" href="https://www.eweek.com/artificial-intelligence/what-is-retrieval-augmented-generation-rag/#when-to-use-rag-vs-fine-tuning-an-ai-model" title="When to Use RAG vs. Fine-Tuning an AI Model">When to Use RAG vs. Fine-Tuning an AI Model</a></li><li class='ez-toc-page-1'><a class="ez-toc-link ez-toc-heading-5" href="https://www.eweek.com/artificial-intelligence/what-is-retrieval-augmented-generation-rag/#how-is-retrieval-augmented-generation-being-used-today" title="How is Retrieval-Augmented Generation Being Used Today?">How is Retrieval-Augmented Generation Being Used Today?</a></li><li class='ez-toc-page-1'><a class="ez-toc-link ez-toc-heading-6" href="https://www.eweek.com/artificial-intelligence/what-is-retrieval-augmented-generation-rag/#rag-vs-traditional-approaches" title="RAG vs. Traditional Approaches">RAG vs. Traditional Approaches</a></li><li class='ez-toc-page-1'><a class="ez-toc-link ez-toc-heading-7" href="https://www.eweek.com/artificial-intelligence/what-is-retrieval-augmented-generation-rag/#bottom-line-embracing-the-potential-of-rag" title="Bottom Line: Embracing the Potential of RAG">Bottom Line: Embracing the Potential of RAG</a></li></ul></nav></div>
  2415.  
  2416. <h2><strong>What Exactly is Retrieval-Augmented Generation (RAG)?</strong></h2>
  2417. <p>You&#8217;ve probably heard people say that <a href="https://www.eweek.com/artificial-intelligence/generative-ai-model/">AI-generated content</a> is susceptible to plagiarism and lack of originality. In traditional <a href="https://www.eweek.com/big-data-and-analytics/natural-language-processing/">natural language processing</a> tasks, language models generate responses based solely on patterns and information in their training data. While this approach has shown impressive results, it also comes with limitations, such as the potential for generating incorrect or biased output, especially when dealing with complex or ambiguous queries.</p>
  2418. <p>Retrieval-augmented generation is a technique that addresses this issue by combining the power of both natural language processing and information retrieval.</p>
  2419. <p>Imagine trying to write a research paper without access to the Internet or any external resources. You may have a general understanding of the topic, but to support your arguments and provide in-depth analysis, you need to consult various sources of information.</p>
  2420. <p>This is where RAG comes in — it acts as your research assistant, helping you access and integrate relevant information to enhance the quality and depth of your work.</p>
  2421. <p><a href="https://www.eweek.com/artificial-intelligence/large-language-model/">Large language models</a> (LLMs) are trained on vast volumes of data. They are like well-read individuals who have a broad understanding of various topics and subjects. They can provide general information and answer various queries based on their vast knowledge-base. But to generate more precise, reliable, and detailed responses backed up by specific evidence or examples, LLMs often need the assistance of RAG techniques. This is similar to how even the most knowledgeable person may need to consult references or sources to provide thorough and accurate responses in certain situations.</p>
  2422. <p><em><strong>To gain a deeper understanding of today&#8217;s top large language models, read our guide to <a href="https://www.eweek.com/artificial-intelligence/best-large-language-models">Best Large Language Models</a></strong></em></p>
  2423. <h2><strong>How Retrieval-Augmented Generation Works in Practice</strong></h2>
  2424. <p>Retrieval-augmented generation (RAG) is a <a href="https://www.eweek.com/artificial-intelligence/ai-model-optimization/">AI model architecture</a> that combines the strengths of pre-trained parametric models (like transformer-based models) with non-parametric memory retrieval, enabling the generation of text conditioned on both the input prompt and external knowledge sources.</p>
  2425. <p>The workability of the RAG model starts from the user query or prompt. The retrieval model is activated when you type your questions into your generative AI text field.</p>
  2426. <h3><strong>Query Phase</strong></h3>
  2427. <p>In the query or prompt phase, the system searches a large knowledge source to find relevant information based on the input query or prompt. This knowledge source could be a collection of documents, a database, or any other structured or unstructured data repository. It could also be your company knowledge base.</p>
  2428. <p>For example, if the input query is &#8220;What are the symptoms of COVID-19?&#8221; the RAG system would search and retrieve relevant information from a database of medical documents or articles.</p>
  2429. <figure id="attachment_224466" aria-describedby="caption-attachment-224466" style="width: 800px" class="wp-caption aligncenter"><img decoding="async" class="wp-image-224466 size-full" src="https://www.eweek.com/wp-content/uploads/2024/04/ew_20240417-what-is-retrieval-augmented-generation-rag-figure_a.jpg" alt="Retrieval augmented generation (RAG) diagram." width="800" height="474" srcset="https://www.eweek.com/wp-content/uploads/2024/04/ew_20240417-what-is-retrieval-augmented-generation-rag-figure_a.jpg 800w, https://www.eweek.com/wp-content/uploads/2024/04/ew_20240417-what-is-retrieval-augmented-generation-rag-figure_a-300x178.jpg 300w, https://www.eweek.com/wp-content/uploads/2024/04/ew_20240417-what-is-retrieval-augmented-generation-rag-figure_a-768x455.jpg 768w, https://www.eweek.com/wp-content/uploads/2024/04/ew_20240417-what-is-retrieval-augmented-generation-rag-figure_a-696x412.jpg 696w, https://www.eweek.com/wp-content/uploads/2024/04/ew_20240417-what-is-retrieval-augmented-generation-rag-figure_a-709x420.jpg 709w" sizes="(max-width: 800px) 100vw, 800px" /><figcaption id="caption-attachment-224466" class="wp-caption-text">Image: AWS</figcaption></figure>
  2430. <h3><strong>Retrieval</strong></h3>
  2431. <p>Once the relevant information is found, the RAG system selects a set of candidate passages or documents likely to contain useful information for generating a response. This step helps filter out irrelevant or redundant information and only picks the most relevant answer to your question.</p>
  2432. <p>In the COVID-19 example, the system might select passages from medical articles that list common symptoms associated with the disease.</p>
  2433. <h3><strong>Generation Phase</strong></h3>
  2434. <p>In the generation phase, the result is returned to the user. RAG uses the selected candidate passages as context to generate a response or text.</p>
  2435. <p>This generation process can be based on various techniques, such as neural language models (e.g., GPT) or other generation architectures. The generated response should be coherent, relevant, and informative based on the input query and the retrieved context.</p>
  2436. <h2><strong>3 Key Benefits of Retrieval-Augmented Generation</strong></h2>
  2437. <h3><strong>Reduction of Response Bias</strong></h3>
  2438. <p>RAG systems can mitigate the effects of bias inherent in any single dataset or knowledge repository by retrieving information from diverse sources. This helps provide more balanced and objective responses as the system considers a broader range of perspectives and viewpoints. By promoting inclusivity and diversity in the retrieved content, RAG models create fairer and more equitable interactions.</p>
  2439. <h3><strong>Reduced Risk of Hallucinations</strong></h3>
  2440. <p>Hallucinations refer to the generation of incorrect or nonsensical information by large language models. RAG systems mitigate this risk by incorporating real-world information retrieved from external knowledge sources.</p>
  2441. <p>By retrieving and grounding responses in verified, external information, RAG models are less likely to generate hallucinatory content. This reliance on external context helps ensure that the generated responses are grounded in reality and aligned with factual information, reducing the likelihood of producing inaccurate or misleading output.</p>
  2442. <h3><strong>Improved Response Quality</strong></h3>
  2443. <p>The RAG technique can generate relevant, fluent, and coherent responses by combining retrieval and generation techniques, leading to higher-quality outputs than purely generative-based approaches. Clearly, even the best LLM has its limitations – RAG is the technology needed to add a deeper knowledge base.</p>
  2444. <h2><strong>When to Use RAG vs. Fine-Tuning an AI Model</strong></h2>
  2445. <p>This chart summarizes the considerations for choosing between RAG and fine-tuning an AI model based on various aspects.</p>
  2446. <table style="width: 100%;">
  2447. <tbody>
  2448. <tr>
  2449. <th style="width: 30%; text-align: center;">Criteria</th>
  2450. <th style="width: 35%; text-align: center;">RAG</th>
  2451. <th style="width: 35%; text-align: center;">Fine-Tuning an AI Model</th>
  2452. </tr>
  2453. <tr>
  2454. <td><strong>External knowledge access</strong></td>
  2455. <td>Suitable for tasks requiring access to external knowledge sources.</td>
  2456. <td>May not require external knowledge access.</td>
  2457. </tr>
  2458. <tr>
  2459. <td><strong>Knowledge integration</strong></td>
  2460. <td>Excels in integrating external knowledge into generated responses, providing more comprehensive and informative outputs.</td>
  2461. <td>May struggle to incorporate external knowledge beyond what is encoded in the fine-tuning data, potentially leading to less diverse or contextually relevant responses.</td>
  2462. </tr>
  2463. <tr>
  2464. <td><strong>Performance trade-off</strong></td>
  2465. <td>Offers a trade-off between response latency and information richness, with longer response times potentially resulting in more comprehensive and contextually relevant outputs.</td>
  2466. <td>Provides faster response times but may sacrifice some degree of contextual understanding and knowledge integration compared to RAG.</td>
  2467. </tr>
  2468. <tr>
  2469. <td><strong>Nature of task</strong></td>
  2470. <td>Suitable for tasks requiring access to external knowledge sources and contextual understanding, such as question answering, dialogue systems, and content generation.</td>
  2471. <td>Ideal for tasks where the model needs to specialize in a specific domain or perform a narrow range of tasks, such as sentiment analysis or named entity recognition.</td>
  2472. </tr>
  2473. <tr>
  2474. <td><strong>Interpretability</strong></td>
  2475. <td>Offers transparent access to retrieved knowledge sources, allowing users to understand the basis for generated responses.</td>
  2476. <td>Low interpretability.</td>
  2477. </tr>
  2478. <tr>
  2479. <td><strong>Latency requirements</strong></td>
  2480. <td>Retrieval process may introduce latency, especially when accessing large knowledge sources, but generation itself can be fast once the context is obtained.</td>
  2481. <td>Generally faster inference times, as the model is fine-tuned to the specific task and may require less external data retrieval during inference.</td>
  2482. </tr>
  2483. </tbody>
  2484. </table>
  2485. <h2><strong>How is Retrieval-Augmented Generation Being Used Today?</strong></h2>
  2486. <h3><strong>Question Answering Systems</strong></h3>
  2487. <p>RAG models are used in question answering systems to provide more accurate and context-aware responses to user queries. These systems can be deployed in customer support chatbots, <a href="https://www.eweek.com/artificial-intelligence/best-ai-meeting-assistants/">virtual AI assistants</a>, and search engines to deliver relevant information to users in natural language.</p>
  2488. <h3><strong>Search Augmentation</strong></h3>
  2489. <p>RAG can enhance traditional search engines by providing more contextually relevant results. Instead of simply matching keywords, it retrieves relevant passages from a larger database and generates responses that are more tailored to the user&#8217;s query.</p>
  2490. <h3><strong>Knowledge Engines</strong></h3>
  2491. <p>RAG can power knowledge engines where users can ask questions in natural language and receive well-informed responses. This is particularly useful in domains with a large amount of structured or unstructured data, such as healthcare, law, finance, or scientific research.</p>
  2492. <h2><strong>RAG vs. Traditional Approaches</strong></h2>
  2493. <p>Traditional question and answer approaches rely heavily on keyword matching for information retrieval, which can lead to limitations in accurately understanding user queries and providing relevant results.</p>
  2494. <p>In contrast, RAG offers a more advanced and contextually aware approach to information retrieval. Instead of relying solely on keyword matching, RAG leverages a combination of techniques, including natural language understanding and <a href="https://www.eweek.com/big-data-and-analytics/machine-learning/">machine learning</a>, to comprehend the semantics and context of user queries. This allows RAG to provide more accurate and relevant results by understanding the intent behind the query rather than just matching keywords.</p>
  2495. <h2><strong>Bottom Line: Embracing the Potential of RAG</strong></h2>
  2496. <p>Retrieval-augmented generation holds significant promise for transforming various aspects of natural language processing and text generation tasks. By incorporating the strengths of retrieval-based and generation-based models, RAG can improve the quality, coherence, and relevance of generated text.</p>
  2497. <p>Embracing RAG&#8217;s potential can lead to more effective and human-like interactions with AI systems, better question answering systems, and enhanced content creation capabilities. This approach can also help address common AI challenges by generating more diverse and informative responses, reducing biases in generated text, and improving the overall performance of language models.</p>
  2498. <p><em><b style="font-family: Verdana, BlinkMacSystemFont, -apple-system, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;">For more information about generative AI providers, read our in-depth guide: </b><a style="font-family: Verdana, BlinkMacSystemFont, -apple-system, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;" href="https://www.eweek.com/artificial-intelligence/generative-ai-companies/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=generative-ai-companies-top-12-leaders"><b>Generative AI Companies: Top 20 Leaders</b></a></em></p>
  2499. <p>The post <a href="https://www.eweek.com/artificial-intelligence/what-is-retrieval-augmented-generation-rag/">What is Retrieval-Augmented Generation? How it Works &#038; Use Cases</a> appeared first on <a href="https://www.eweek.com">eWEEK</a>.</p>
  2500. ]]></content:encoded>
  2504. </item>
  2505. <item>
  2506. <title>Ultimate Guide to AI Deepfake Technology</title>
  2507. <link>https://www.eweek.com/artificial-intelligence/deepfake/</link>
  2509. <dc:creator><![CDATA[Collins Ayuya]]></dc:creator>
  2510. <pubDate>Fri, 19 Apr 2024 00:01:36 +0000</pubDate>
  2511. <category><![CDATA[Artificial Intelligence]]></category>
  2512. <category><![CDATA[Latest News]]></category>
  2513. <category><![CDATA[AI]]></category>
  2514. <category><![CDATA[artificial intelligence]]></category>
  2515. <category><![CDATA[deepfake]]></category>
  2516. <guid isPermaLink="false">https://www.eweek.com/?p=224469</guid>
  2517.  
  2518. <description><![CDATA[<p>A deepfake is a type of synthetic media where the likeness of someone in an existing image or video is replaced with someone else’s likeness using artificial intelligence. This technology utilizes sophisticated AI algorithms to create or manipulate audio and video content with a high degree of realism. Deepfake technology represents one of the most [&#8230;]</p>
  2519. <p>The post <a href="https://www.eweek.com/artificial-intelligence/deepfake/">Ultimate Guide to AI Deepfake Technology</a> appeared first on <a href="https://www.eweek.com">eWEEK</a>.</p>
  2520. ]]></description>
  2521. <content:encoded><![CDATA[<p>A deepfake is a type of synthetic media where the likeness of someone in an existing image or video is replaced with someone else’s likeness using artificial intelligence. This technology utilizes sophisticated AI algorithms to create or manipulate audio and video content with a high degree of realism.</p>
  2522. <p>Deepfake technology represents one of the most intriguing – and controversial – advancements in artificial intelligence today. As deepfakes become more accessible and their quality continues to improve, they pose significant challenges and opportunities across various sectors, including media, entertainment, and security.</p>
  2523. <div id="ez-toc-container" class="ez-toc-v2_0_62 ez-toc-wrap-left counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction">
  2524. <p class="ez-toc-title">TABLE OF CONTENTS</p>
  2525. <label for="ez-toc-cssicon-toggle-item-6632b976436ef" class="ez-toc-cssicon-toggle-label"><span class="ez-toc-cssicon"><span class="eztoc-hide" style="display:none;">Toggle</span><span class="ez-toc-icon-toggle-span"><svg style="fill: #ffffff;color:#ffffff" xmlns="http://www.w3.org/2000/svg" class="list-377408" width="20px" height="20px" viewBox="0 0 24 24" fill="none"><path d="M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z" fill="currentColor"></path></svg><svg style="fill: #ffffff;color:#ffffff" class="arrow-unsorted-368013" xmlns="http://www.w3.org/2000/svg" width="10px" height="10px" viewBox="0 0 24 24" version="1.2" baseProfile="tiny"><path d="M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z"/></svg></span></span></label><input type="checkbox"  id="ez-toc-cssicon-toggle-item-6632b976436ef"  aria-label="Toggle" /><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class="ez-toc-link ez-toc-heading-1" href="https://www.eweek.com/artificial-intelligence/deepfake/#understanding-deepfakes" title="Understanding Deepfakes">Understanding Deepfakes</a></li><li class='ez-toc-page-1'><a class="ez-toc-link ez-toc-heading-2" href="https://www.eweek.com/artificial-intelligence/deepfake/#significance-of-deepfakes" title="Significance of Deepfakes">Significance of Deepfakes</a></li><li class='ez-toc-page-1'><a class="ez-toc-link ez-toc-heading-3" href="https://www.eweek.com/artificial-intelligence/deepfake/#history-and-development-of-deepfake-technology" title="History and Development of Deepfake Technology">History and Development of Deepfake Technology</a></li><li class='ez-toc-page-1'><a class="ez-toc-link ez-toc-heading-4" href="https://www.eweek.com/artificial-intelligence/deepfake/#how-deepfakes-work" title="How Deepfakes Work">How Deepfakes Work</a></li><li class='ez-toc-page-1'><a class="ez-toc-link ez-toc-heading-5" href="https://www.eweek.com/artificial-intelligence/deepfake/#current-technologies-required-to-create-a-deepfake" title="Current Technologies Required to Create a Deepfake">Current Technologies Required to Create a Deepfake</a></li><li class='ez-toc-page-1'><a class="ez-toc-link ez-toc-heading-6" href="https://www.eweek.com/artificial-intelligence/deepfake/#how-deepfakes-differs-from-media-editing" title="How Deepfakes Differs from Media Editing">How Deepfakes Differs from Media Editing</a></li><li class='ez-toc-page-1'><a class="ez-toc-link ez-toc-heading-7" href="https://www.eweek.com/artificial-intelligence/deepfake/#3-positive-deepfake-examples" title="3 Positive Deepfake Examples">3 Positive Deepfake Examples</a></li><li class='ez-toc-page-1'><a class="ez-toc-link ez-toc-heading-8" href="https://www.eweek.com/artificial-intelligence/deepfake/#3-malicious-deepfake-examples" title="3 Malicious Deepfake Examples">3 Malicious Deepfake Examples</a></li><li class='ez-toc-page-1'><a class="ez-toc-link ez-toc-heading-9" href="https://www.eweek.com/artificial-intelligence/deepfake/#deepfake-ethical-and-social-implications" title="Deepfake Ethical and Social Implications">Deepfake Ethical and Social Implications</a></li><li class='ez-toc-page-1'><a class="ez-toc-link ez-toc-heading-10" href="https://www.eweek.com/artificial-intelligence/deepfake/#legal-and-regulatory-perspectives-on-deepfakes" title="Legal and Regulatory Perspectives on Deepfakes">Legal and Regulatory Perspectives on Deepfakes</a></li><li class='ez-toc-page-1'><a class="ez-toc-link ez-toc-heading-11" href="https://www.eweek.com/artificial-intelligence/deepfake/#3-current-technologies-for-detecting-a-deepfake" title="3 Current Technologies for Detecting a Deepfake">3 Current Technologies for Detecting a Deepfake</a></li><li class='ez-toc-page-1'><a class="ez-toc-link ez-toc-heading-12" href="https://www.eweek.com/artificial-intelligence/deepfake/#4-methodologies-for-deepfake-detection" title="4 Methodologies for Deepfake Detection">4 Methodologies for Deepfake Detection</a></li><li class='ez-toc-page-1'><a class="ez-toc-link ez-toc-heading-13" href="https://www.eweek.com/artificial-intelligence/deepfake/#challenges-and-limitations-in-detecting-deepfakes" title="Challenges and Limitations in Detecting Deepfakes">Challenges and Limitations in Detecting Deepfakes</a></li><li class='ez-toc-page-1'><a class="ez-toc-link ez-toc-heading-14" href="https://www.eweek.com/artificial-intelligence/deepfake/#5-ways-to-spot-a-deepfake" title="5 Ways to Spot a Deepfake">5 Ways to Spot a Deepfake</a></li><li class='ez-toc-page-1'><a class="ez-toc-link ez-toc-heading-15" href="https://www.eweek.com/artificial-intelligence/deepfake/#build-protection-against-deepfakes-next-step-strategies-and-recommendations" title="Build Protection Against Deepfakes: Next-Step Strategies and Recommendations">Build Protection Against Deepfakes: Next-Step Strategies and Recommendations</a></li><li class='ez-toc-page-1'><a class="ez-toc-link ez-toc-heading-16" href="https://www.eweek.com/artificial-intelligence/deepfake/#bottom-line-navigating-deepfake-technology" title="Bottom Line: Navigating Deepfake Technology">Bottom Line: Navigating Deepfake Technology</a></li></ul></nav></div>
  2526.  
  2527. <h2><strong>Understanding Deepfakes</strong></h2>
  2528. <p>Creators of deepfakes use software that leverages advanced <a href="https://www.eweek.com/artificial-intelligence/what-is-artificial-intelligence/">artificial intelligence</a> and <a href="https://www.eweek.com/artificial-intelligence/deep-learning-pros-cons/">deep learning</a> techniques, generative adversarial networks (GANs) in particular, to create or alter video and audio content convincingly.</p>
  2529. <p>If you’ve been spending a considerable amount of time online over the past few years, you’ll have noticed that this technology started becoming popular in the contexts of celebrity videos and politics. But it’s now expanded its reach across various sectors, including entertainment, politics, and education.</p>
  2530. <p>Deepfakes are created by training AI systems with large datasets of images, videos, or audio clips to recognize patterns in facial movements, voice modulation, and other physical attributes. The AI then applies this learned data to new content, superimposing one person’s likeness onto another person&#8217;s with striking realism. While the technology showcases remarkable advancements in AI, it also raises significant ethical and security concerns due to its potential for misuse, such as creating false representations of individuals saying or doing things they never did.</p>
  2531. <figure id="attachment_224473" aria-describedby="caption-attachment-224473" style="width: 1000px" class="wp-caption alignnone"><img decoding="async" class="wp-image-224473 size-full" src="https://www.eweek.com/wp-content/uploads/2024/04/ew_20240417-deepfake-figure_a.jpg" alt="A deepfake of Liam Hemsowrth’s face superimposed on Henry Cavill’s character, Geralt of Rivia on the show The Witcher." width="1000" height="628" srcset="https://www.eweek.com/wp-content/uploads/2024/04/ew_20240417-deepfake-figure_a.jpg 1000w, https://www.eweek.com/wp-content/uploads/2024/04/ew_20240417-deepfake-figure_a-300x188.jpg 300w, https://www.eweek.com/wp-content/uploads/2024/04/ew_20240417-deepfake-figure_a-768x482.jpg 768w, https://www.eweek.com/wp-content/uploads/2024/04/ew_20240417-deepfake-figure_a-696x437.jpg 696w, https://www.eweek.com/wp-content/uploads/2024/04/ew_20240417-deepfake-figure_a-669x420.jpg 669w" sizes="(max-width: 1000px) 100vw, 1000px" /><figcaption id="caption-attachment-224473" class="wp-caption-text">Image: A deepfake of Liam Hemsowrth’s face superimposed on Henry Cavill’s character, Geralt of Rivia on the show The Witcher.</figcaption></figure>
  2532. <h2><strong>Significance of Deepfakes</strong></h2>
  2533. <p>Deepfake technology has far-reaching implications across various domains, from politics and security to entertainment. This technology creates serious risks because it has the power to fabricate highly realistic videos and audio recordings that misrepresent people in all walks of life.</p>
  2534. <p>Deepfakes have raised alarms in the political sphere as they can be used to create misleading or false information, potentially influencing elections and public opinion. They threaten national security by enabling the spread of misinformation and potentially destabilizing political processes.</p>
  2535. <p>Similarly, during election seasons, deepfakes have been identified as highly effective tools that could impact voter behavior by disseminating fraudulent misinformation, especially as the quality of deepfakes improves over time.</p>
  2536. <p>In the context of media and public perception, there’s no denying that deepfakes can be used to enhance storytelling and create engaging content. However, they also risk undermining public trust in the media.</p>
  2537. <p>For example, unauthorized use of celebrity likenesses or manipulation of news footage can lead to confusion and mistrust among the public. This opens up an array of legal and ethical problems. Deepfakes challenge the concept of truth in digital media and raise questions about consent and privacy, especially when individuals&#8217; likenesses are used without their permission.</p>
  2538. <p>This doesn&#8217;t mean that deepfakes can do no good. Risks aside, deepfakes hold potential for positive applications. They can be used in filmmaking, for educational purposes, and even in healthcare, such as creating personalized therapy sessions with avatars.</p>
  2539. <p><em><strong>To see a list of the leading generative AI apps, read our guide: <a href="https://www.eweek.com/artificial-intelligence/generative-ai-apps-tools/">Top 20 Generative AI Tools and Apps 2024</a></strong></em></p>
  2540. <h2><strong>History and Development of Deepfake Technology</strong></h2>
  2541. <p>This technology grew out of basic video manipulation techniques, which have progressed to the sophisticated use of <a href="https://www.eweek.com/artificial-intelligence/best-ai-video-generators/">AI-driven video</a> methods today.</p>
  2542. <p>Initially, simple video editing software was capable of altering and stitching images and clips to create the illusion of altered reality. However, the term &#8220;deepfake&#8221; became widely recognized around 2017 when a Reddit user, known as &#8220;Deepfakes,&#8221; began sharing hyper-realistic fake videos of celebrities. This early use of deep learning technology in manipulating videos garnered significant attention and concern.</p>
  2543. <p>As AI technology advanced, the development of deepfake technology saw significant milestones, particularly with the adoption of generative adversarial networks (GANs). Introduced by Ian Goodfellow and his colleagues in 2014, GANs represent a breakthrough in the field, allowing for more sophisticated and convincing deepfakes. This technology employs two <a href="https://www.eweek.com/big-data-and-analytics/neural-networks/">neural networks</a>, one generating the fake images while the other tries to detect their authenticity, continuously improving the output&#8217;s realism.</p>
  2544. <p>Today, deepfake technology is built on even more complex neural networks that require enormous amounts of data and computing power to create their highly convincing fake content. This rapid advancement poses both opportunities and challenges, which underscores the need for continuous research in detection technologies and ethical frameworks to manage the impact of deepfakes on society.</p>
  2545. <h2><strong>How Deepfakes Work</strong></h2>
  2546. <p>Deepfake technologies operate on the backbone of advanced AI and machine learning principles, primarily through the use of <a href="https://www.eweek.com/artificial-intelligence/generative-ai-model/">generative adversarial networks</a> (GANs).</p>
  2547. <h3><strong>Generative Adversarial Networks (GANs)</strong></h3>
  2548. <p>GANs consist of two machine learning models: the generator and the discriminator. The generator creates images or videos that look real, while the discriminator evaluates their authenticity against a set of real images or videos, setting up an adversarial relationship between the two models.</p>
  2549. <p>This adversarial process continues until the discriminator can no longer distinguish the generated images from the real ones, resulting in highly convincing deepfakes.</p>
  2550. <p>GANs learn the nuances of human expressions and movements. They allow for the realistic manipulation of video content by synthesizing new content that mimics the original data&#8217;s style and detail. This makes GANs incredibly powerful at generating deceptive media that continues to be more and more indistinguishable from authentic content.</p>
  2551. <h3><strong>Additional AI models</strong></h3>
  2552. <p>Besides GANs, other AI models like autoencoders and neural network architectures are also employed to enhance the realism of deepfakes.</p>
  2553. <p>These models assist in different aspects of the deepfake creation process, such as improving resolution, refining facial expressions, and ensuring lip synchronization in video deepfakes. All these come together to significantly contribute to the sophistication of deepfakes, allowing them to be used in various ways, from harmless entertainment to potential tools for misinformation.</p>
  2554. <h2><strong>Current Technologies Required to Create a Deepfake</strong></h2>
  2555. <p>Creating deepfakes involves a combination of advanced technologies. Here are some key technologies currently used:</p>
  2556. <ul>
  2557. <li><strong>Generative adversarial networks (GANs):</strong> The cornerstone of deepfake technology, GANs use two neural networks that work against each other to produce increasingly realistic images or videos.</li>
  2558. <li><strong>Autoencoders:</strong> These neural networks are used for learning efficient data coding in an unsupervised manner. For deepfakes, they help in compressing and decompressing the images to maintain quality while manipulating them.</li>
  2559. <li><strong>Machine learning algorithms:</strong> Various algorithms analyze thousands of images or video frames to understand and replicate patterns of human gestures and facial expressions.</li>
  2560. <li><strong>Facial recognition and tracking:</strong> This technology is crucial for identifying and tracking facial features to seamlessly swap faces or alter expressions in videos.</li>
  2561. <li><strong>Voice synthesis and audio processing:</strong> Advanced audio AI tools are employed to clone voices and sync them accurately with video to produce realistic audio that matches the video content.</li>
  2562. <li><strong>Video editing software:</strong> Although not always AI-driven, sophisticated video editing tools are often used alongside AI technologies to refine the outputs and make adjustments that enhance realism.</li>
  2563. </ul>
  2564. <p>Such technologies are often integrated into platforms and applications to make it easier to create deepfakes. This approach also makes them accessible not just to professionals in visual effects but increasingly to the general public. Some examples of these platforms include DeepFaceLab, FaceSwap, and Reface.</p>
  2565. <p><em><b style="font-family: Verdana, BlinkMacSystemFont, -apple-system, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;">For more information about generative AI providers, read our in-depth guide: </b><a style="font-family: Verdana, BlinkMacSystemFont, -apple-system, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;" href="https://www.eweek.com/artificial-intelligence/generative-ai-companies/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=generative-ai-companies-top-12-leaders"><b>Generative AI Companies: Top 20 Leaders</b></a></em></p>
  2566. <h2><strong>How Deepfakes Differs from Media Editing</strong></h2>
  2567. <p>Deepfake technology and traditional editing software have one thing in common: They both manipulate digital media. But the difference lies in how they accomplish this task.</p>
  2568. <h3><strong>Editing Software</strong></h3>
  2569. <p>Traditional video editing software, such as Adobe Premiere Pro or Final Cut Pro, allows users to cut, splice, overlay, and adjust videos manually. They rely on human input to make changes to media files, which can include anything from adjusting color and lighting to inserting new visual elements.</p>
  2570. <p>While powerful, these applications need great skill and effort to create convincing manipulations, let alone when altering someone&#8217;s appearance or actions in a video.</p>
  2571. <h3><strong>Deepfake Technology</strong></h3>
  2572. <p>In contrast, deepfake technology automates the manipulation process using artificial intelligence. Deepfakes are designed to create photorealistic alterations automatically by training AI models on a dataset of images or videos.</p>
  2573. <p>This training enables the AI to generate new content where faces, voices, and even body movements can be swapped or entirely fabricated with high precision, without the need for frame-by-frame manual adjustments.</p>
  2574. <h3><strong>Impact and Implications</strong></h3>
  2575. <p>The takeaway is that deepfake technology enables photorealism with minimal human intervention, which standard editing software can’t guarantee even with an expert editor.</p>
  2576. <p>Deepfakes can be created faster and with potentially less detectable signs of manipulation, raising concerns about their use for misinformation, fraud, or harassment. Editing software, while also capable of significant manipulation, generally results in changes that can be more easily spotted and usually requires more time and technical skill to match similar levels of realism.</p>
  2577. <h2><strong>3 Positive Deepfake Examples</strong></h2>
  2578. <p>Deepfake technology, despite its potential for misuse, has also been applied in positive and innovative ways across various fields.</p>
  2579. <h3><strong>Filmmaking and Entertainment</strong></h3>
  2580. <p>One of the most intuitive and sensible examples of deepfake technology use has been used to enhance visual effects in films and television. For instance, it was used to recreate performances or to de-age actors in movies such as &#8220;The Irishman,&#8221; where Robert De Niro’s younger version was realistically portrayed using deepfake technology.</p>
  2581. <p>DeepFaceLab has been commonly used by professionals and amateurs to achieve these high-quality visual effects in filmmaking.</p>
  2582. <h3><strong>Education and Training</strong></h3>
  2583. <p>Deepfakes can be used to create interactive educational content, making historical figures or fictional characters come to life. This application can provide a more engaging learning experience in settings ranging from classroom teachings to professional training scenarios.</p>
  2584. <p>An example of a platform that can be used in this manner is Synthesia, an AI video generation platform that educators use to create custom educational videos featuring deepfake avatars.</p>
  2585. <h3><strong>Healthcare and Therapy</strong></h3>
  2586. <p>In the medical field, deepfake technology helps in creating personalized therapy sessions where therapists can be deepfaked to resemble someone the patient trusts with the goal of making therapy more effective. It can also be used to design molecules that can potentially treat diseases. A platform like Pharma.ai takes such an approach.</p>
  2587. <h2><strong>3 Malicious Deepfake Examples</strong></h2>
  2588. <p>On the flip side, deepfakes have also been used for malicious purposes. Some of the most devastating ones include:</p>
  2589. <h3><strong>Political Misinformation</strong></h3>
  2590. <p>Deepfakes have been utilized to create fake videos of politicians saying or doing things they never did. This spreads misinformation and quite easily manipulates public opinion.</p>
  2591. <p>For instance, a deepfake video could portray a political figure making inflammatory statements or endorsing policies they never supported. This could potentially sway elections and possibly cause public unrest.</p>
  2592. <h3><strong>Financial Fraud</strong></h3>
  2593. <p>In the financial sector, deepfakes can and have been used to impersonate CEOs and other high-profile executives in videos to manipulate stock prices or commit fraud. Of course these videos have to be incredibly convincing to create significant financial losses for companies and investors.</p>
  2594. <h3><strong>Image Abuse</strong></h3>
  2595. <p>Celebrities and public figures are often targets of deepfakes, where their likenesses are used without consent to create inappropriate or harmful content. This not only invades their privacy but also damages their public image and can lead to legal battles. Unauthorized deepfake videos of celebrities involved in fictitious or compromising situations spread across social media and other platforms and have been a popular – but controversial – use of this technology.</p>
  2596. <h2><strong>Deepfake Ethical and Social Implications</strong></h2>
  2597. <p>Deepfake technology significantly impacts truth and trust in digital content, challenging our ability to discern real from manipulated media.</p>
  2598. <h3><strong>Truth and Trust</strong></h3>
  2599. <p>The highly realistic and convincing fake media from deepfakes erodes public trust in digital content – even as deepfakes continue to grow in sophistication.</p>
  2600. <p>The distinction between real and fake was already almost indistinguishable to many viewers. With greater sophistication, it’s going to be even more difficult to spot the fakes, which will lead to more general skepticism and mistrust of all media. This complicates the public&#8217;s ability to make informed decisions and undermines democratic processes through the spread of disinformation.</p>
  2601. <h3><strong>Liar&#8217;s Dividend</strong></h3>
  2602. <p>The &#8220;Liar&#8217;s Dividend&#8221; is a troubling effect of deepfakes, where the very existence of this technology can be used as a defense by individuals to deny real, incriminating evidence against them.</p>
  2603. <p>By claiming that genuine footage is a deepfake, wrongdoers can escape accountability, thus benefiting liars and eroding trust even further. This has introduced new challenges for legal systems and society, as it complicates the verification process of video and audio evidence, impacting everything from political accountability to legal proceedings.</p>
  2604. <h3><strong>Public Discourse</strong></h3>
  2605. <p>Deepfakes can fabricate the statements or actions of public figures to breed misinformation and confusion. This manipulation not only distorts public perception but also fans flames of polarization and social unrest.</p>
  2606. <p>As a consequence, the growth of deepfake technology presents an ethical dilemma that demands urgent discussions on regulations along with the development of robust detection technologies. Otherwise, the integrity of information will be eroded and individuals will increasingly be subject to defamation and unwarranted scandals.</p>
  2607. <h2><strong>Legal and Regulatory Perspectives on Deepfakes</strong></h2>
  2608. <h3><strong>Current Laws and Frameworks</strong></h3>
  2609. <p>Various countries are navigating the complex challenges posed by deepfakes by implementing specific laws aimed at their misuse.</p>
  2610. <p>For instance, in the United States, states like California have enacted laws that make it illegal to distribute non-consensual deepfake pornography. Additionally, at least 14 states have introduced legislation to fight the threats that deepfakes bring to elections, including some that have made it illegal to use deepfakes for election interference, keeping in mind that the 2024 election cycle is in full swing. This number is up from just three states in 2023 that had set laws to regulate AI and deepfakes in politics.</p>
  2611. <p>Meanwhile, the European Union is considering regulations that would require AI systems, including those used to create deepfakes, to be transparent and traceable to ensure accountability.</p>
  2612. <h3><strong>Global Approaches to Regulation</strong></h3>
  2613. <p>The global response to regulating AI and deepfake content varies. In Europe, the AI Act represents a pioneering regulatory framework that not only bans high-risk <a href="https://www.eweek.com/artificial-intelligence/generative-ai-apps-tools/">AI applications</a> but also mandates AI systems to adhere to fundamental European values. This legislation reflects a proactive approach to governance that prioritizes human rights and transparency.</p>
  2614. <p>Meanwhile, China&#8217;s approach to AI regulation focuses on striking a balance between control and innovation while also addressing global AI challenges such as fairness, transparency, safety, and accountability. The nation&#8217;s regulatory framework is designed to manage the rapid advancement of AI technologies, including deepfakes, to make sure that they align with national security and public welfare standards without stifling technological progress.</p>
  2615. <p>These examples reflect awareness that citizens across the globe see a growing need for collaborative regulatory approaches to address the complex, cross-border nature of digital information and AI.</p>
  2616. <h2><strong>3 Current Technologies for Detecting a Deepfake</strong></h2>
  2617. <p>The development of tools to detect deepfakes has become crucial in the battle against digital misinformation. Here are some of the key tools currently employed to identify and counteract deepfakes:</p>
  2618. <h3><strong>Deepfake Detector Software</strong></h3>
  2619. <p>These tools employ advanced machine learning algorithms to detect inconsistencies typical of deepfakes. These tools analyze videos and images for anomalies in facial expressions, movement, and texture that human eyes might miss. They include Deepware Scanner, Sentinel, FakeCatcher by Intel, and Microsoft’s Video Authenticator.</p>
  2620. <h3><strong>AI-Powered Verification Systems</strong></h3>
  2621. <p>There are AI-powered systems that specifically target the detection of deepfakes used to manipulate election processes or spread misinformation. For example, TrueMedia&#8217;s AI verification system helps journalists and fact-checkers by comparing suspected media against verified databases to determine authenticity.</p>
  2622. <h3><strong>Audio Analysis Tools</strong></h3>
  2623. <p>It’s possible to analyze audio to determine the validity of video content. McAfee&#8217;s latest innovations include deepfake audio detection technology, which can accurately identify alterations in audio files, which happen to be a common component of sophisticated deepfakes. Known as “Project Mockingbird,&#8221; McAfee&#8217;s audio deepfake detector analyzes tonal inconsistencies and unnatural speech patterns to flag fake audio content.</p>
  2624. <h2><strong>4 Methodologies for Deepfake Detection</strong></h2>
  2625. <p>Some of the top deepfake detection methodologies are:</p>
  2626. <ul>
  2627. <li><strong>Error-level analysis and deep learning:</strong> This methodology combines error-level analysis with deep learning techniques to identify inconsistencies within a digital image or video that suggest manipulation. The approach analyzes compression errors across digital files and applies deep learning to recognize patterns typical of deepfakes.</li>
  2628. <li><strong>Real-time deepfake detection:</strong> Some tools are designed to operate in real-time, using AI to analyze video streams and alert users to the presence of deepfakes as they are being broadcast. This is crucial for media outlets and live broadcasts where immediate verification is necessary.</li>
  2629. <li><strong>Audio deepfake detection:</strong> Focusing on the auditory aspects of deepfakes, this methodology analyzes subtle voice patterns and detects minor anomalies that may point to manipulation. It can detect an <a href="https://www.eweek.com/artificial-intelligence/best-ai-voice-generator/">AI voice generator</a>. It’s particularly useful in verifying the authenticity of audio files and protecting against scams that use voice imitation.</li>
  2630. <li><strong>Multimodal detection techniques:</strong> Combining multiple data sources and sensory inputs, these techniques use a holistic approach to detect deepfakes by analyzing both audio and visual elements together. This integration helps in identifying discrepancies between the two that may go unnoticed when analyzed separately.</li>
  2631. </ul>
  2632. <h2><strong>Challenges and Limitations in Detecting Deepfakes</strong></h2>
  2633. <ul>
  2634. <li><strong>Rapid technological advancements:</strong> The pace at which deepfake technology is evolving makes it difficult for detection methods to keep up. As AI models become more sophisticated, they can generate more convincing deepfakes that are harder to detect using current methods.</li>
  2635. <li><strong>Limited training data:</strong> Effective deepfake detection needs extensive datasets of fake and real content for training AI models. However, the availability of such datasets is limited, which restricts the training and effectiveness of detection algorithms.</li>
  2636. <li><strong>Detection evasion techniques:</strong> As detection methods improve, so do the techniques used to evade these measures. Deepfake creators often adapt to detection methods by altering their techniques, which yields a continuous arms race between deepfake generation and detection.</li>
  2637. <li><strong>Complexity in multimodal detection:</strong> Deepfakes can involve not just visual elements but also audio, making them multimodal. Effective detection needs to consider all aspects, which increases the complexity and resource requirements of detection systems.</li>
  2638. </ul>
  2639. <h2><strong>5 Ways to Spot a Deepfake</strong></h2>
  2640. <p>Detecting deepfakes can be challenging, but there are several indicators that can help identify them. Here are some key techniques, based on a popular deepfake video of the movie Spider-Man: No Way Home, that swaps out current Spider-Man actor Tom Holland’s face with that of former Spider-Man actor Tobey Maguire.</p>
  2641. <p>I used Deepware AI to test the video, which was unsurprisingly flagged as a deepfake.</p>
  2642. <ul>
  2643. <li><strong>Look at the faces:</strong> As we’ve established, the most common method used in deepfakes involves face swapping. You should closely examine the edges of the face for any irregularities or blurring that might indicate manipulation. This is often where deepfake technology struggles to seamlessly blend the altered face with the body. I found the tell in the image below to be just how unnervingly smooth the face is. Also, the chin is alarmingly asymmetric.</li>
  2644. </ul>
  2645. <figure id="attachment_224472" aria-describedby="caption-attachment-224472" style="width: 1000px" class="wp-caption alignnone"><img decoding="async" class="wp-image-224472 size-full" src="https://www.eweek.com/wp-content/uploads/2024/04/ew_20240417-deepfake-figure_b.jpg" alt="An asymmetrical chin and scarily smooth face raise suspicion of a deepfake." width="1000" height="553" srcset="https://www.eweek.com/wp-content/uploads/2024/04/ew_20240417-deepfake-figure_b.jpg 1000w, https://www.eweek.com/wp-content/uploads/2024/04/ew_20240417-deepfake-figure_b-300x166.jpg 300w, https://www.eweek.com/wp-content/uploads/2024/04/ew_20240417-deepfake-figure_b-768x425.jpg 768w, https://www.eweek.com/wp-content/uploads/2024/04/ew_20240417-deepfake-figure_b-696x385.jpg 696w, https://www.eweek.com/wp-content/uploads/2024/04/ew_20240417-deepfake-figure_b-759x420.jpg 759w" sizes="(max-width: 1000px) 100vw, 1000px" /><figcaption id="caption-attachment-224472" class="wp-caption-text">An asymmetrical chin and remarkably smooth face raise suspicion of a deepfake.</figcaption></figure>
  2646. <ul>
  2647. <li><strong>Check for jagged face edges:</strong> Imperfections at the border of the face where it meets the hair and background can be telltale signs of a deepfake. These edges may appear jagged or unnaturally sharp compared to the rest of the image.</li>
  2648. <li><strong>Assess lip sync accuracy:</strong> In videos, poor lip synchronization can be a clear indicator of a deepfake. If the movements of the mouth don&#8217;t perfectly match up with the spoken words, it could scream deepfake.</li>
  2649. <li><strong>Analyze skin texture:</strong> Look for mismatches in skin texture between the face and the body. Deepfakes often fail to perfectly replicate the skin texture across different parts, which can appear inconsistent or unnatural. In this particular frame below, I found the texture of the skin to be mismatched with the scene in the video, as it made the face look computer generated.</li>
  2650. </ul>
  2651. <figure id="attachment_224471" aria-describedby="caption-attachment-224471" style="width: 1000px" class="wp-caption alignnone"><img decoding="async" class="wp-image-224471 size-full" src="https://www.eweek.com/wp-content/uploads/2024/04/ew_20240417-deepfake-figure_c.jpg" alt="Something about the skin texture of the face makes Peter Parker look like CGI." width="1000" height="565" srcset="https://www.eweek.com/wp-content/uploads/2024/04/ew_20240417-deepfake-figure_c.jpg 1000w, https://www.eweek.com/wp-content/uploads/2024/04/ew_20240417-deepfake-figure_c-300x170.jpg 300w, https://www.eweek.com/wp-content/uploads/2024/04/ew_20240417-deepfake-figure_c-768x434.jpg 768w, https://www.eweek.com/wp-content/uploads/2024/04/ew_20240417-deepfake-figure_c-696x393.jpg 696w, https://www.eweek.com/wp-content/uploads/2024/04/ew_20240417-deepfake-figure_c-743x420.jpg 743w" sizes="(max-width: 1000px) 100vw, 1000px" /><figcaption id="caption-attachment-224471" class="wp-caption-text">Something about the skin texture of the face makes Peter Parker look like CGI.</figcaption></figure>
  2652. <ul>
  2653. <li><strong>Observe lighting inconsistencies:</strong> Lighting and shadows in deepfakes may not align correctly with natural light sources in the scene. Inconsistencies in how light falls on the face compared to the rest of the scene can indicate a deepfake. For instance, looking at the image below closely enough, I could notice that the lighting on the face looks unnatural.</li>
  2654. </ul>
  2655. <figure id="attachment_224470" aria-describedby="caption-attachment-224470" style="width: 1000px" class="wp-caption alignnone"><img decoding="async" class="wp-image-224470 size-full" src="https://www.eweek.com/wp-content/uploads/2024/04/ew_20240417-deepfake-figure_d.jpg" alt="The lighting looks unnaturally softer around the face." width="1000" height="564" srcset="https://www.eweek.com/wp-content/uploads/2024/04/ew_20240417-deepfake-figure_d.jpg 1000w, https://www.eweek.com/wp-content/uploads/2024/04/ew_20240417-deepfake-figure_d-300x169.jpg 300w, https://www.eweek.com/wp-content/uploads/2024/04/ew_20240417-deepfake-figure_d-768x433.jpg 768w, https://www.eweek.com/wp-content/uploads/2024/04/ew_20240417-deepfake-figure_d-696x393.jpg 696w, https://www.eweek.com/wp-content/uploads/2024/04/ew_20240417-deepfake-figure_d-745x420.jpg 745w" sizes="(max-width: 1000px) 100vw, 1000px" /><figcaption id="caption-attachment-224470" class="wp-caption-text">The lighting looks unnaturally softer around the face.</figcaption></figure>
  2656. <p><em><strong>To learn about today&#8217;s top generative AI tools for the video market, see our guide: <a href="https://www.eweek.com/artificial-intelligence/best-ai-video-generators/">5 Best AI Video Generators</a></strong></em></p>
  2657. <h2><strong>Build Protection Against Deepfakes: Next-Step Strategies and Recommendations</strong></h2>
  2658. <p>Collaborative efforts among technology companies, policymakers, and researchers are key to developing more effective tools for detecting deepfakes and establishing ethical guidelines. Here are some initiatives and strategies to be aware of that may enhance protection against deepfake threats.</p>
  2659. <h3><strong>Forge Partnerships for Advanced Detection Technologies</strong></h3>
  2660. <p>To effectively combat deepfakes, you should consider partnerships that leverage the strengths of both the technology sector and academic research. Companies and universities should collaborate to innovate and refine AI algorithms capable of detecting manipulated content accurately.</p>
  2661. <h3><strong>Develop and Advocate for Robust Policies and Legislation</strong></h3>
  2662. <p>As stakeholders in a digital world, it’s imperative to participate in or initiate discussions around policy development that addresses the challenges posed by deepfakes. Work toward crafting legislation that balances the prevention of misuse with the encouragement of technological advancements. Engage with policymakers to ensure that any new laws are practical, effective, and inclusive of expert insights from the AI community.</p>
  2663. <h3><strong>Establish Ethical Guidelines and Standards</strong></h3>
  2664. <p>Take proactive steps to formulate and adhere to <a href="https://www.eweek.com/artificial-intelligence/generative-ai-ethics/">ethical AI guidelines</a> that govern the use of synthetic media. This involves setting standards that ensure transparency, secure consent, and uphold accountability in the creation and distribution of deepfakes.</p>
  2665. <p>Look to organizations like the AI Foundation and academic institutions such as the MIT Media Lab to develop these ethical practices. Encourage widespread adoption and compliance across industries to foster responsible innovation and maintain public trust in digital content.</p>
  2666. <p>By adopting these strategies, you can contribute to building a resilient framework against deepfakes, ensuring AI is ethically used, and safeguarding the integrity of digital media. These actions not only help mitigate the risks associated with deepfakes, they also promote a culture of responsibility and innovation in artificial intelligence.</p>
  2667. <h2><strong>Bottom Line: Navigating Deepfake Technology</strong></h2>
  2668. <p>Deepfake technology presents transformational innovative possibilities, but it’s often overshadowed by the challenges it presents.</p>
  2669. <p>There’s no denying the immense potential of deepfakes to enhance areas such as entertainment, education, and even healthcare. However, the risks associated with their misuse in spreading misinformation and violating personal privacy cannot be overlooked. To ensure that the development and application of deepfake technology benefit society as a whole, we need to champion an approach involving innovation, rigorous ethical standards, and proactive regulatory measures.</p>
  2670. <p><em><strong>For a full portrait of the AI vendors serving a wide array of business needs, read our in-depth guide: <a href="https://www.eweek.com/artificial-intelligence/ai-companies/">150+ Top AI Companies 2024</a></strong></em></p>
  2671. <p>The post <a href="https://www.eweek.com/artificial-intelligence/deepfake/">Ultimate Guide to AI Deepfake Technology</a> appeared first on <a href="https://www.eweek.com">eWEEK</a>.</p>
  2672. ]]></content:encoded>
  2676. </item>
  2677. </channel>
  2678. </rss>
  2679.  

If you would like to create a banner that links to this page (i.e. this validation result), do the following:

  1. Download the "valid RSS" banner.

  2. Upload the image to your own server. (This step is important. Please do not link directly to the image on this server.)

  3. Add this HTML to your page (change the image src attribute if necessary):

If you would like to create a text link instead, here is the URL you can use:

http://www.feedvalidator.org/check.cgi?url=http%3A//www.eweek.com/rss.xml

Home · About · News · Docs · Terms

 
Copyright © 2002-9 Sam Ruby, Mark Pilgrim, Joseph Walton, and Phil Ringnalda