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  11. <title>StayOnSearch</title>
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  13. <link>https://www.stayonsearch.com</link>
  14. <description>Search &#38; Social Media Marketing Tips, Resources, and Discussions</description>
  15. <lastBuildDate>Sat, 21 Sep 2019 17:52:52 +0000</lastBuildDate>
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  21. <title>10 Affordable Search Engine Optimization Tips</title>
  22. <link>https://www.stayonsearch.com/10-affordable-search-engine-optimization-tips</link>
  23. <pubDate>Mon, 28 Nov 2011 13:00:56 +0000</pubDate>
  24. <dc:creator><![CDATA[Mark Thompson]]></dc:creator>
  25. <category><![CDATA[Blogging]]></category>
  26. <category><![CDATA[SEO]]></category>
  27. <category><![CDATA[Affordable Search Engine Optimization]]></category>
  28. <category><![CDATA[internet marketing]]></category>
  29. <category><![CDATA[seo basics]]></category>
  30. <category><![CDATA[six figure income]]></category>
  31.  
  32. <guid isPermaLink="false">https://www.stayonsearch.com/?p=13498</guid>
  33. <description><![CDATA[Search Engine Optimization doesn’t have to be costly, you just need to know some SEO Basics.  Search engine optimization is the science and art of marketing and publishing information that ranks high for chosen keywords in the search engines. Most search engines show 10 results per page.  Most people that are searching online tend to [&#8230;]]]></description>
  34. <content:encoded><![CDATA[<p>Search Engine Optimization doesn’t have to be costly, you just need to know some SEO Basics.  Search engine optimization is the science and art of marketing and publishing information that ranks high for chosen keywords in the search engines.</p>
  35. <p>Most search engines show 10 results per page.  Most people that are searching online tend to click on the top 3-5 results. You need to be above the fold to be clicked on for their search.  If you rank at the top of the search engine results page (SERP) then business is good.  If you are on the second or third page you might get about 2% of the search traffic that the top sites would receive.</p>
  36. <p>Most people tend to think that <a title="Affordable Search Engine Optimization" rel="nofollow" href="http://www.easysixfigureincome.com/affordable-search-engine-optimization/" target="_blank">Affordable Search Engine Optimization</a> is complicated.  It is not so much complicated as there is a lot to know.  There are simple SEO Basics that we all should learn and understand in order to have our site optimized.  Don’t pay for something you as an online marketer really should know.</p>
  37. <p>There are 10 main steps to follow in order to achieve Affordable Search Engine Optimization.  If you understand these main topics then you will understand how all of the pieces of the puzzle fit together.</p>
  38. <h2><strong>10 Affordable Search Engine Optimization Tips<br />
  39. </strong></h2>
  40. <p>1-<strong> Keyword Research</strong> – what keywords are people searching for?  It is extremely important that you learn the statistics of your keyword or phrase that you want to use.  These words will be the foundation of your site.   To choose the right keywords I recommend Google Adwords Keyword Tool.</p>
  41. <p>2- <strong>Market Research</strong> &#8211; look at your search engine optimization competition (SEOC) to determine what types of websites are ranking for the words you want to rank for and feel are important to the success of your website.</p>
  42. <p>3- <strong>Site Structure</strong> – create pages to fit important keyword groups within your site.  SEO Basics for site structure are:</p>
  43. <ul>
  44. <li>The most important categories or pages are linked throughout your site.</li>
  45. <li>Link every page on your site to at least one other page on your site.</li>
  46. <li>CONSISTENT ANCHOR TEXT.</li>
  47. <li>Internal linking</li>
  48. </ul>
  49. <p>4- <strong>On Page Optimization</strong> – If you don’t have the words on the page it is difficult to rank for them.  Organize each page from the Title, Pictures, Anchor Text and the Footer section of the posts; this will help the search engines know what your post is about so they will find you for the search results.  Plus when a visitor sees your page they will know what your article is about by the title, and then will see the keypoints of the post through the heading tags.</p>
  50. <p>Ensure your content is original and you are writing for a human not a robot.  Far to often people are so crazy about getting the keyword density right or using a keyword that has good numbers that the article in the end does not make sense.</p>
  51. <p>5- <strong>Link Building</strong> – link building is important because search engines look at links as votes.  The more votes means the more people like you, the more the search engines will like you.  Link building is the single hardest and most time consuming part of SEO.</p>
  52. <h3>SEO Basics to Link Building</h3>
  53. <ul>
  54. <li>Link your most relevant page</li>
  55. <li>Anchor text; remember your anchor text is what links to other pages. You don’t need to link the entire title of the page just link the keyword you are ranking for that is contained within the title.</li>
  56. <li>Check out Yahoo Site Explorer to explore further your SEO.</li>
  57. <li>Reach out to other relevant high quality sites for a link exchange</li>
  58. </ul>
  59. <h3>Link Building Strategies</h3>
  60. <ul>
  61. <li>Directory submissions</li>
  62. <li>Join trade organizations, forums</li>
  63. <li>Get links from industry hub sites</li>
  64. <li>Leave comments on sites in your niche</li>
  65. </ul>
  66. <p>6- <strong>Brand Building</strong> – brand related searches are the most targeted, best converting, and most valuable.  If you build a strong brand people will have good things to say about you.  These positive interactions help reinforce your brand image, improve lead quality and conversion rates.</p>
  67. <p>7- <strong>Viral Marketing</strong> – the beauty of viral marketing is creating one popular compelling idea that can lead to thousands of free quality links.</p>
  68. <p>8- <strong>Measure Results</strong> &#8211; you need to see if your hard work is paying off.  What is working or not working for you.   On a weekly basis check Google Analytics to study your traffic and what your site is ranking for.  Check out your Google Webmaster account to ensure your site is being properly crawled by the spiders.  If you are running ads start to do split testing and see which ads will work better for the visitors that you are attracting.</p>
  69. <p>9-<strong> Keep Up To Date</strong> – You always need to have fresh new content on your site.  Content is King and Quality is Queen.  People want to learn more when they go online, they want to be engaged.  You can use trending keywords to gain new traffic that you might not have had in the past.   Check out Alexa, Google Trends or Yahoo Buzz to find what’s hot online.</p>
  70. <p>10- <strong>Don’t Stop</strong> &#8211; You need to keep the momentum going to keep the traffic coming to you.  All of these SEO tips only work if they are always done with each article or webpage you create.</p>
  71. ]]></content:encoded>
  72. </item>
  73. <item>
  74. <title>The Problem with Product Descriptions</title>
  75. <link>https://www.stayonsearch.com/the-problem-with-product-descriptions</link>
  76. <pubDate>Fri, 20 Aug 2010 12:00:42 +0000</pubDate>
  77. <dc:creator><![CDATA[Mark Thompson]]></dc:creator>
  78. <category><![CDATA[Ecommerce]]></category>
  79. <category><![CDATA[product descriptions]]></category>
  80.  
  81. <guid isPermaLink="false">https://www.stayonsearch.com/?p=5598</guid>
  82. <description><![CDATA[All e-commerce sites have at least one thing in common &#8211; products. Whether they&#8217;re in the dozens or thousands, each item needs to have its own page. As with any site, those pages also have to be populated. Now this is no easy task. Obviously the size of the challenge will be directly proportional to [&#8230;]]]></description>
  83. <content:encoded><![CDATA[<p>All e-commerce sites have at least one thing in common &#8211; products. Whether they&#8217;re in the dozens or thousands, each item needs to have its own page. As with any site, those pages also have to be populated.</p>
  84. <p>Now this is no easy task. Obviously the size of the challenge will be directly proportional to the amount of products you&#8217;re offering; but creating 200+ word descriptions for your entire range will take time.</p>
  85. <h2><strong>Duplicate Content Issues</strong></h2>
  86. <p>There are some rather obvious and tempting shortcuts available to you. The first of which is to simply copy and paste a manufacturers description. Who knows the product better than the company who made it? Plus, it&#8217;ll only take a few minutes to source and upload. Easy!</p>
  87. <p>Unfortunately this solution generates its fair share of problems. The first of which is originality. If a visitor has viewed a number of sites before landing on yours, there&#8217;s a fair chance they&#8217;ll have already seen that same chunk of content. Not good for first impressions.</p>
  88. <p>The next relates to rankings. Search engines don&#8217;t look too favorably on sites that simply regurgitate copy. Duplicate content can see you incur a ranking penalty or, as is often the case, will just have no positive impact on your SEO work whatsoever. In essence, you&#8217;ll have to be pretty strong elsewhere to get anywhere on Google with plagiarized product descriptions.</p>
  89. <h2><strong>Finding the Resources</strong></h2>
  90. <p>For smaller companies though, finding the resources to actually produce a chunk of optimized sales text for each page can prove a major headache. If time is your biggest hurdle, then you&#8217;ll have to consider bringing in a Copywriter. If it&#8217;s money, then you&#8217;ll have to go it alone and write it all yourself.</p>
  91. <p>The biggest problem though, regardless of your resource restrictions, is that product descriptions are essential. You can&#8217;t expect to sell items without some encouragement.</p>
  92. <p>Something is always better than nothing. A paragraph or even (heaven forbid) a manufacturer&#8217;s description might not help your search engine aspirations, but at least your human visitors will have a clue what they&#8217;re looking at.</p>
  93. <p>Ideally though you need to invest that time or money into some sterling content. It won&#8217;t be easy and to get it right will take time, but ultimately you&#8217;ll get more from it.</p>
  94. <h2><strong>Pressure to Perform &#8211; for Visitors and Search Engines</strong></h2>
  95. <p>But forget issues of time and effort for a moment. Your product description is your front-line marketing campaign. It is the last thing anybody will read before choosing to either add it to their basket or leave the site entirely. This puts a lot of pressure on getting it right.</p>
  96. <p>The issue here though is the pressure for perfection. Worse still, perfection in product descriptions is impossible. You can&#8217;t please everybody. For example most will respond well to sales copy, those of a cynical mindset though might be deterred. All you can do is play the percentage game.</p>
  97. <p>If your website has a regular tone running throughout, it&#8217;s vital that this is continued here. Maintaining a stylistic voice will ensure a certain level of uniformity across all content (online and off) will help build customer confidence. It will also ensure that you are catering for the majority of visitors.</p>
  98. <p>It is this majority that you have to really write for. In general people will respond positively to positive writing. They enjoy content that is well organized and easy to scan through. They don&#8217;t want to be patronized or left confused &#8211; so forget overuse of jargon and complex terms. Unfortunately accommodating all of these elements isn&#8217;t always straightforward, even for experienced writers.</p>
  99. <h2><strong>Getting Formatting and Readability Right</strong></h2>
  100. <p>So when it comes to layout, make sure your copy is broken up into manageable chunks. Provide natural breaks with sub-headings and a brief overview through a bulleted list. Give your page an aesthetic lift with images too; not exactly a content tip, but it will bring life (and context) to your copy and make the whole page a lot more visitor-friendly.</p>
  101. <p>So if you own an e-commerce site, don&#8217;t treat your product descriptions lightly. They are your on-site sales team. They&#8217;ll help to persuade wavering consumers to become confident customers. As with all content, a well optimized description will also provide you with a decent SEO platform.</p>
  102. <p>You might be tempted to take the easy route and simply beg, steal or borrow for your product descriptions. However, if you really want to add value to your site and boost your chances of improving conversions, professionally produced and optimized product descriptions should prove a worthwhile investment.</p>
  103. ]]></content:encoded>
  104. </item>
  105. <item>
  106. <title>Gary Vaynerchuk, Social Media in Action</title>
  107. <link>https://www.stayonsearch.com/gary-vaynerchuk-social-media-in-action</link>
  108. <pubDate>Wed, 03 Mar 2010 13:35:14 +0000</pubDate>
  109. <dc:creator><![CDATA[Mark Thompson]]></dc:creator>
  110. <category><![CDATA[Social Media]]></category>
  111. <category><![CDATA[branding]]></category>
  112. <category><![CDATA[Gary Vaynerchuk]]></category>
  113. <category><![CDATA[social media]]></category>
  114.  
  115. <guid isPermaLink="false">https://www.stayonsearch.com/?p=2166</guid>
  116. <description><![CDATA[When it comes to social branding, there is none better than Gary Vaynerchuk.  Gary has build one of the largest followings on the web and he continues to gain new fans everyday.  For people that are not firmilar with Gary, he is a wine enthusiast&#8230;to say the least, social media evangelist, writer of the book [&#8230;]]]></description>
  117. <content:encoded><![CDATA[<p>When it comes to social branding, there is none better than Gary Vaynerchuk.  Gary has build one of the largest followings on the web and he continues to gain new fans everyday.  For people that are not firmilar with Gary, he is a wine enthusiast&#8230;to say the least, social media evangelist, writer of the book <a rel="nofollow" target="_blank" href="http://crushitbook.com/">Crush It</a>, and chairman of the popular wine social network site, <a rel="nofollow" target="_blank" href="http://corkd.com">Cork&#8217;d</a>.</p>
  118. <p>I felt that Gary would be a great case study to see excellent social media marketing in action.  Let&#8217;s take a look at all of the social sites and profiles that Gary engages with.</p>
  119. <h2><strong>Gary Vaynerchuk, Personal Brand<br />
  120. </strong></h2>
  121. <p>As anyone knows in social media, your personal brand is everything.  <a href="www.garyvaynerchuk.com">garyvaynerchuk.com</a> is his personal brand site, designed to give users the understanding of who Gary is, what he does and how he can help your business.  Throughout his personal site, he has links to his TV appearances, his book, newsletter sign-up, social profile and fan pages.</p>
  122. <p><a rel="nofollow" target="_blank" href="http://garyvaynerchuk.com/"><img class="alignnone size-full wp-image-2171 img-none" title="gary-vaynerchuk-personal-brand" src="https://www.stayonsearch.com/httpdocs/wp-content/uploads/2010/03/gary-vaynerchuk-personal-brand.png" alt="" width="550" height="420" srcset="https://www.stayonsearch.com/wp-content/uploads/2010/03/gary-vaynerchuk-personal-brand.png 550w, https://www.stayonsearch.com/wp-content/uploads/2010/03/gary-vaynerchuk-personal-brand-300x229.png 300w" sizes="(max-width: 550px) 100vw, 550px" /></a></p>
  123. <h2><strong>Vayner Media Blog</strong></h2>
  124. <p>The<strong> </strong><a rel="nofollow" target="_blank" href="http://vaynermedia.com/blog/">Vayner Media blog</a> started in  October of 2009 and already has a good readership.<strong> </strong>The blog is devoted to developing your brand and running a successful business.<strong> </strong> <strong> </strong>It also it the main company site and place for displaying clients that Vayner Media has worked with, while building credibility.<strong><br />
  125. </strong></p>
  126. <p><a rel="nofollow" target="_blank" href="http://vaynermedia.com/blog/"><img class="alignnone size-full wp-image-2176 img-none" title="vayner-media-blog" src="https://www.stayonsearch.com/httpdocs/wp-content/uploads/2010/03/vayner-media-blog.png" alt="" width="550" height="412" srcset="https://www.stayonsearch.com/wp-content/uploads/2010/03/vayner-media-blog.png 550w, https://www.stayonsearch.com/wp-content/uploads/2010/03/vayner-media-blog-300x224.png 300w, https://www.stayonsearch.com/wp-content/uploads/2010/03/vayner-media-blog-510x382.png 510w" sizes="(max-width: 550px) 100vw, 550px" /></a></p>
  127. <h2><strong>Viddler</strong></h2>
  128. <p>Gary&#8217;s home-base for all of the compelling video creation he has made throughout the years.<strong> </strong>A great way to centralize all of his knowledge and content creation about social media, brand building, web marketing and more.<strong> </strong>Check out some of the videos in his library, some really good stuff.<strong><br />
  129. </strong></p>
  130. <p><strong><a rel="nofollow" target="_blank" href="http://www.viddler.com/explore/garyvaynerchuk/videos/"><img class="alignnone size-full wp-image-2173 img-none" title="gary-vaynerchuk-viddler-profile" src="https://www.stayonsearch.com/httpdocs/wp-content/uploads/2010/03/gary-vaynerchuk-viddler-profile.png" alt="" width="550" height="388" srcset="https://www.stayonsearch.com/wp-content/uploads/2010/03/gary-vaynerchuk-viddler-profile.png 550w, https://www.stayonsearch.com/wp-content/uploads/2010/03/gary-vaynerchuk-viddler-profile-300x211.png 300w" sizes="(max-width: 550px) 100vw, 550px" /></a><br />
  131. </strong></p>
  132. <h2>Youtube</h2>
  133. <p>Similar to his Viddler profile, he uploads short video clips that talk about topics related social media, web 2.0, web technology and marketing.</p>
  134. <p><a rel="nofollow" target="_blank" href="http://www.youtube.com/profile?user=GaryVaynerchuk"><img class="alignnone size-full wp-image-2198 img-none" title="gary_vaynerchuk-youtube-channelc" src="https://www.stayonsearch.com/httpdocs/wp-content/uploads/2010/03/gary_vaynerchuk-youtube-channelc.jpg" alt="" width="550" height="382" srcset="https://www.stayonsearch.com/wp-content/uploads/2010/03/gary_vaynerchuk-youtube-channelc.jpg 550w, https://www.stayonsearch.com/wp-content/uploads/2010/03/gary_vaynerchuk-youtube-channelc-300x208.jpg 300w" sizes="(max-width: 550px) 100vw, 550px" /></a></p>
  135. <h2><strong>Facebook</strong></h2>
  136. <p>Probably my favorite social profile of Gary&#8217;s is his <a rel="nofollow" target="_blank" href="http://www.facebook.com/gary">Facebook profile</a>.  Using a custom design and navigation, he is able to create a fun way of marketing all of his websites and ventures.  Under the &#8220;Who is Gary&#8221; tab, you can find unique designs that link to each of his profiles including twitter, Wine Library, Wine Library TV, his personal site and his book.<strong><br />
  137. </strong></p>
  138. <p><a rel="nofollow" target="_blank" href="http://www.facebook.com/gary"><img class="alignnone size-full wp-image-2168 img-none" title="gary-vaynerchuk-facebook-profile" src="https://www.stayonsearch.com/httpdocs/wp-content/uploads/2010/03/gary-vaynerchuk-facebook-profile.png" alt="" width="550" height="217" srcset="https://www.stayonsearch.com/wp-content/uploads/2010/03/gary-vaynerchuk-facebook-profile.png 550w, https://www.stayonsearch.com/wp-content/uploads/2010/03/gary-vaynerchuk-facebook-profile-300x118.png 300w" sizes="(max-width: 550px) 100vw, 550px" /></a></p>
  139. <h2><strong>Twitter</strong></h2>
  140. <p>With almost <a rel="nofollow" target="_blank" href="http://twitter.com/garyvee">850,000 followers</a>, Gary has been able to build a following that rivals most pop starts and celebrities.  With over 19,000 tweets about wine, his book, events, blog posts, and videos you can see how Gary has gotten to where he is today.  He has been able to product quality content, in multiple formats, while keeping his followers up to date using Twitter.<strong><br />
  141. </strong></p>
  142. <p><a rel="nofollow" target="_blank" href="http://twitter.com/garyvee"><img class="alignnone size-full wp-image-2169 img-none" title="gary-vaynerchuk-on-twitter" src="https://www.stayonsearch.com/httpdocs/wp-content/uploads/2010/03/gary-vaynerchuk-on-twitter.png" alt="" width="550" height="251" srcset="https://www.stayonsearch.com/wp-content/uploads/2010/03/gary-vaynerchuk-on-twitter.png 550w, https://www.stayonsearch.com/wp-content/uploads/2010/03/gary-vaynerchuk-on-twitter-300x136.png 300w" sizes="(max-width: 550px) 100vw, 550px" /></a></p>
  143. <h2><strong>Linkedin</strong></h2>
  144. <p>Like every other social outlet, Gary is active with Linkedin, with over 500+ connections.<strong> </strong>Similar to most profiles, he has provided links to his book, blog, and social network.  He also has a ton of positive reviews given from others in the industry and his clients.<strong><br />
  145. </strong></p>
  146. <p><strong><a rel="nofollow" target="_blank" href="http://www.linkedin.com/in/garyvaynerchuk"><img class="alignnone size-full wp-image-2172 img-none" title="gary-vaynerchuk-linkedin-profile" src="https://www.stayonsearch.com/httpdocs/wp-content/uploads/2010/03/gary-vaynerchuk-linkedin-profile.png" alt="" width="550" height="380" srcset="https://www.stayonsearch.com/wp-content/uploads/2010/03/gary-vaynerchuk-linkedin-profile.png 550w, https://www.stayonsearch.com/wp-content/uploads/2010/03/gary-vaynerchuk-linkedin-profile-300x207.png 300w" sizes="(max-width: 550px) 100vw, 550px" /></a></strong></p>
  147. <h2><strong>Friendfeed</strong></h2>
  148. <p>With all of the content produced by Gary, you need a place to get updates from all of the media outlets.  <a rel="nofollow" target="_blank" href="http://friendfeed.com/garyvaynerchuk">Subscribe to his Friendfeed account</a> to stay up to date on everything he is working on.<strong><br />
  149. </strong></p>
  150. <p><strong><a rel="nofollow" target="_blank" href="http://friendfeed.com/garyvaynerchuk"><img class="alignnone size-full wp-image-2174 img-none" title="gary-vaynerchuk-friendfeed-profile" src="https://www.stayonsearch.com/httpdocs/wp-content/uploads/2010/03/gary-vaynerchuk-friendfeed-profile.png" alt="" width="550" height="273" srcset="https://www.stayonsearch.com/wp-content/uploads/2010/03/gary-vaynerchuk-friendfeed-profile.png 550w, https://www.stayonsearch.com/wp-content/uploads/2010/03/gary-vaynerchuk-friendfeed-profile-300x148.png 300w" sizes="(max-width: 550px) 100vw, 550px" /></a><br />
  151. </strong></p>
  152. <h2><strong>Wine Library TV</strong></h2>
  153. <p>Gary&#8217;s spot for sharing his passion for wine.  An internet tv format, allowing for Gary to give wine reviews, tastings, his opinions on topics related to wine, and of course the Jets (if you haven&#8217;t noticed yet he likes the Jets).<strong><br />
  154. </strong></p>
  155. <p><a rel="nofollow" target="_blank" href="http://tv.winelibrary.com/"><img class="alignnone size-full wp-image-2175 img-none" title="wine-library-tv-branding" src="https://www.stayonsearch.com/httpdocs/wp-content/uploads/2010/03/wine-library-tv-branding.png" alt="" width="550" height="415" srcset="https://www.stayonsearch.com/wp-content/uploads/2010/03/wine-library-tv-branding.png 550w, https://www.stayonsearch.com/wp-content/uploads/2010/03/wine-library-tv-branding-300x226.png 300w" sizes="(max-width: 550px) 100vw, 550px" /></a></p>
  156. <h2><strong>Corkd</strong></h2>
  157. <p>A social network geared for wine enthusiasts who would like to share, review and discuss their passions for wine.  It is free to <a rel="nofollow" target="_blank" href="http://corkd.com/signup/">create an account</a>, so if you are really into wine, this is a network you should be a part of.<strong><br />
  158. </strong></p>
  159. <p><strong><a rel="nofollow" target="_blank" href="http://www.linkedin.com/in/garyvaynerchuk"><img class="alignnone size-full wp-image-2177 img-none" title="cork-screenshot" src="https://www.stayonsearch.com/httpdocs/wp-content/uploads/2010/03/cork-screenshot.png" alt="" width="550" height="253" srcset="https://www.stayonsearch.com/wp-content/uploads/2010/03/cork-screenshot.png 550w, https://www.stayonsearch.com/wp-content/uploads/2010/03/cork-screenshot-300x138.png 300w" sizes="(max-width: 550px) 100vw, 550px" /></a></strong></p>
  160. <p>As you can see from all of his social media efforts, there is a common theme.  He is building his brand, his philosophies, his passions, and the end result is more people wanting his products and services.<strong> </strong>If you ever have watched Gary, you know how extremely passionate he is about wine, business, and social media.  I love how he reiterates how if you are honest and genuinely care about your clients, that you will be successful.  If you are looking for a<a rel="nofollow" target="_blank" href="http://epiclaunch.com/employees-for-your-startup/"> startup employee</a>, make sure you find someone who is up to date on social media.<strong><br />
  161. </strong></p>
  162. ]]></content:encoded>
  163. </item>
  164. <item>
  165. <title>10 Tips on Finding the Right SEO Firm</title>
  166. <link>https://www.stayonsearch.com/10-tips-on-finding-the-right-seo-firm</link>
  167. <pubDate>Wed, 11 Jun 2008 00:41:17 +0000</pubDate>
  168. <dc:creator><![CDATA[Mark Thompson]]></dc:creator>
  169. <category><![CDATA[SEO]]></category>
  170. <category><![CDATA[seo]]></category>
  171. <category><![CDATA[seo company]]></category>
  172.  
  173. <guid isPermaLink="false">http://www.greendotinteractive.com/blog/?p=47</guid>
  174. <description><![CDATA[Choosing the right SEO company to work with can be challenging. You want to find a company who is ethical, easy to work with, has open communication, and can show you results.  There also are going to be responsibilities between the agency and the client that should be communicated.  Here is a good set of [&#8230;]]]></description>
  175. <content:encoded><![CDATA[<p><span style="font-size: 12pt;font-family: Times New Roman"><a rel="nofollow" target="_blank" href="http://flickr.com/photos/[email protected]/2570494990/"><img class="alignnone size-full wp-image-48" style="float: none" title="Finding the Right SEO Firm" src="https://www.stayonsearch.com/httpdocs/wp-content/uploads/2008/06/finding-a-seo-company.jpg" alt="Shaking Hands" width="357" height="213" /></a></span></p>
  176. <p><span style="font-size: 12pt;font-family: Times New Roman">Choosing the right SEO company to work with can be challenging. You want to find a company who is ethical, easy to work with, has open communication, and can show you results.  There also are going to be <a href="https://www.stayonsearch.com/managing-agency-and-client-responsibilities">responsibilities between the agency and the client</a> that should be communicated.  Here is a good set of guidelines to go by when choosing the SEO vendor that is right for you. </span></p>
  177. <p><span style="font-size: 1pt"><br />
  178. </span></p>
  179. <div><span style="font-size: 12pt;font-family: Times New Roman"><strong>Guaranteed Results</strong></span></div>
  180. <ul>
  181. <li><span style="font-size: 12pt;font-family: Times New Roman">There are plenty of SEO companies that will start off by telling you that they will guarantee you a #1 ranking in Google. Anyone who says that is lying and misleading you, because what they are not telling you, is that the term will be a 5 word phrase that nobody searches. Nobody can <strong>guarantee</strong> rankings for competitive terms.</span></li>
  182. </ul>
  183. <div><span style="font-size: 12pt;font-family: Times New Roman"><strong>Setting Realistic Goals</strong></span></div>
  184. <ul>
  185. <li><span style="font-size: 12pt;font-family: Times New Roman">Understand what you are getting yourself into. Your SEO vendor should have a very good understanding of what it will take to accomplish your goals. They should be very upfront with you and give you realistic expectations. The more competitive the industry, the harder it will be to rank.<br />
  186. </span></li>
  187. <li><span style="font-size: 12pt;font-family: Times New Roman">If your goals are be #1 organically for competitive terms, know that a SEO company alone cannot make that happen. It requires both the client and the SEO company. If the SEO company says they can get you to the top all by themselves, they are lying.<br />
  188. </span></li>
  189. </ul>
  190. <p><span style="font-size: 12pt;font-family: Times New Roman"><strong>Do Your Research<br />
  191. </strong></span></p>
  192. <p><span style="font-size: 12pt;font-family: Times New Roman">Google Them<br />
  193. </span></p>
  194. <ul>
  195. <li><span style="font-size: 12pt;font-family: Times New Roman">Do they show up organically in the search results for keywords or phrases you would use to find them?<br />
  196. </span></li>
  197. <li><span style="font-size: 12pt;font-family: Times New Roman">Do you see positive or negative comments about them?<br />
  198. </span></li>
  199. <li><span style="font-size: 12pt;font-family: Times New Roman">Who have they worked with?<br />
  200. </span></li>
  201. </ul>
  202. <p><span style="font-size: 12pt;font-family: Times New Roman">Google Their Clients<br />
  203. </span></p>
  204. <ul>
  205. <li><span style="font-size: 12pt;font-family: Times New Roman">Do their clients show up organically for keywords or phrases you would use to find them?<br />
  206. </span></li>
  207. </ul>
  208. <p><span style="font-size: 12pt;font-family: Times New Roman"><strong>Reputation &amp; </strong><strong>Experience<br />
  209. </strong></span></p>
  210. <ul>
  211. <li><span style="font-size: 12pt;font-family: Times New Roman">Ask some of your colleagues, family, or friends if they have ever done business with an SEO firm before.<br />
  212. </span></li>
  213. <li><span style="font-size: 12pt;font-family: Times New Roman">Do not ever work with an SEO company that sends you spam.<br />
  214. </span></li>
  215. <li><span style="font-size: 12pt;font-family: Times New Roman">I personally would not ask for references from the company, because no SEO company is going to give you references to someone that would say bad things about them.<br />
  216. </span></li>
  217. </ul>
  218. <p><span style="font-size: 12pt;font-family: Times New Roman"><strong>Know who you will be working with</strong><br />
  219. </span></p>
  220. <ul>
  221. <li><span style="font-size: 12pt;font-family: Times New Roman">Sometimes you will meet with an SEO firm, have a great initial meeting, and trust the guy you met with. What you don&#8217;t know, is that once you sign the contract you will be working with someone who is fresh out of college, with no experience in the industry. Make sure you know beforehand who you will be working with, before you sign anything.<br />
  222. </span></li>
  223. <li><span style="font-size: 12pt;font-family: Times New Roman">Talk to them about their policy on having monthly review meetings to go over your progress and reporting.<br />
  224. </span></li>
  225. </ul>
  226. <p><span style="font-size: 12pt;font-family: Times New Roman"><strong>Staying Up-To-Date </strong><br />
  227. </span></p>
  228. <ul>
  229. <li><span style="font-size: 12pt;font-family: Times New Roman">Google is constantly changing and improving their algorithm. Make sure that your SEO company is staying on top of those changes, as well as the emerging technologies and market trends.<strong><br />
  230. </strong></span></li>
  231. </ul>
  232. <p><span style="font-size: 12pt;font-family: Times New Roman"><strong>Look out for Blackhat SEO companies<br />
  233. </strong></span></p>
  234. <ul>
  235. <li><span style="font-size: 12pt;font-family: Times New Roman">Blackhat SEO is a big no-no in the SEO industry. There are certain tactics that you can implement to a website to help it rank better in the search results. Fortunately the search engines have gotten much better at identifying those tactics and will have a negative impact on your site or possible be banned.<br />
  236. </span></li>
  237. <li><span style="font-size: 12pt;font-family: Times New Roman">If the SEO company talks about invisible text, keyword stuffing, cloaking links, duplicate sites/content, redirects, or doorway pages DO NOT USE THEM.<br />
  238. </span></li>
  239. </ul>
  240. <p><span style="font-size: 12pt;font-family: Times New Roman"><strong>Tracking Results<br />
  241. </strong></span></p>
  242. <ul>
  243. <li><span style="font-size: 12pt;font-family: Times New Roman">Talk about having an analytics package implemented on your site to track and monitor your SEO efforts. Have a clear understanding of what metrics you will be tracking so you can measure your efforts.<br />
  244. </span></li>
  245. </ul>
  246. <p><span style="font-size: 12pt;font-family: Times New Roman"><strong>Cheap or Expensive Rates<br />
  247. </strong></span></p>
  248. <ul>
  249. <li><span style="font-size: 12pt;font-family: Times New Roman">Remember, most times, you get what you pay for. If someone is charging you $50 a month for your SEO efforts, that means that they either do not know what they are doing or that you are only getting about 30-60 minutes of their time each month.<br />
  250. </span></li>
  251. <li><span style="font-size: 12pt;font-family: Times New Roman">On the other hand if you are paying thousands of dollars a month, make sure you are getting detailed reporting of what they have been doing to your account. You may be wasting money on a firm who is only putting in 1-2 hours a month.<br />
  252. </span></li>
  253. </ul>
  254. <p><span style="font-size: 12pt;font-family: Times New Roman"><strong>The Contract<br />
  255. </strong></span></p>
  256. <ul>
  257. <li><span style="font-size: 12pt;font-family: Times New Roman">Make sure you take the time to read the fine print on your contract, the last thing you want to do is sign a contract without knowing the details.<br />
  258. </span></li>
  259. <li><span style="font-size: 12pt;font-family: Times New Roman">Ask the SEO company who owns the rights to the work if the contract is broke or once a contract has been completed. You should own the rights to that work regardless of if the contract has been fulfilled or not. Some SEO firms will try to charge you a &#8220;release&#8221; charge to give you the work they have completed.<br />
  260. </span></li>
  261. </ul>
  262. <p><span style="font-size: 12pt;font-family: Times New Roman"><br />
  263. </span></p>
  264. ]]></content:encoded>
  265. </item>
  266. <item>
  267. <title>Samsung Creating New Social Network&#8230;&#8217;Samsung Facebook&#8217;?</title>
  268. <link>https://www.stayonsearch.com/samsung-facebook</link>
  269. <pubDate>Wed, 04 Jul 2012 18:12:01 +0000</pubDate>
  270. <dc:creator><![CDATA[Mark Thompson]]></dc:creator>
  271. <category><![CDATA[Social Media]]></category>
  272.  
  273. <guid isPermaLink="false">https://www.stayonsearch.com/?p=14664</guid>
  274. <description><![CDATA[The world of technology is full of surprises where nothing is impossible. Billion dollars’ worth of businesses can be created in a short time span and the brightest of ideas fail to impress the customers. Samsung’s plan with Facebook surely has to be the biggest blockbuster of 2012 and has surprised most analysts in the [&#8230;]]]></description>
  275. <content:encoded><![CDATA[<p>The world of technology is full of surprises where nothing is impossible. Billion dollars’ worth of businesses can be created in a short time span and the brightest of ideas fail to impress the customers.</p>
  276. <p>Samsung’s plan with Facebook surely has to be the biggest blockbuster of 2012 and has surprised most analysts in the technology world. So much that some have even claimed it to be a complete false alarm while others are looking for fire in the smoke. No, Samsung isn’t planning a Facebook app for its wide range of smartphones, tablet and laptops, but planning to take on the social networking giant head one with its own network.</p>
  277. <p>A report which appeared in a paper says that Samsung is secretly working on a social network which <a rel="nofollow" target="_blank" href="http://www.theverge.com/2012/6/13/3082495/samsung-facebook-social-network">will be named as ‘Samsung Facebook’</a>.</p>
  278. <p><img class="alignright size-medium wp-image-14668" title="SamsungCloud-580-75" src="https://www.stayonsearch.com/wp-content/uploads/2012/07/SamsungCloud-580-75-300x168.jpeg" alt="" width="300" height="168" srcset="https://www.stayonsearch.com/wp-content/uploads/2012/07/SamsungCloud-580-75-300x168.jpeg 300w, https://www.stayonsearch.com/wp-content/uploads/2012/07/SamsungCloud-580-75-550x309.jpeg 550w, https://www.stayonsearch.com/wp-content/uploads/2012/07/SamsungCloud-580-75.jpeg 580w" sizes="(max-width: 300px) 100vw, 300px" />Doesn’t sounds like an outlandish dream for a company to take on the largest social network considering the fact that it has limited experience and exposure to the Internet business? Samsung has had immense success with its products and holds a sizable share of the electronics market with its smartphones, cameras and televisions, so why this bizarre move? Yahoo! or an AOL coming out with such a plan would have made sense. But why is Samsung plunging into the Social Networking business where hundreds of social networks having already failed to attract even a fraction of users that Facebook has?</p>
  279. <p>Even Google’s much hyped Google+ failed to make any serious dents into Facebook’s success after users started deserting its erstwhile social network Orkut. MySpace which was Facebook’s biggest rival till a few years back is finding hard to have its ‘space’ in the social networking industry. Apart from micro blogging site-Twitter, none of the social networks seem to be putting up any fight to Facebook. Now Samsung’s move seems to defy business logic. Whatever be the case, the company seems to have big plans with its Social Network which will supposedly have robust features.</p>
  280. <p>It is being said that <a rel="nofollow" target="_blank" href="http://pocketnow.com/2012/06/14/samsung-planning-its-own-social-network-to-compete-with-facebook/">Samsung’s social network</a> will be launched across all its platforms ranging from televisions to cameras. The electronics giant has set its goal on expanding the social media service across different devices from different companies across different mobile platforms. The plan is to integrate the television, internet, smartphones and cameras into a single platform for the benefit of the users. It sounds more like an app store than a social networking website which has the potential to hurt Facebook’s ever growing fortunes with the network boasting of estimated 900 million+ user base.</p>
  281. <p>The genesis of this move might have been laid with Samsung’s success with its independent messaging service called <a rel="nofollow" target="_blank" href="https://web.samsungchaton.com/">ChatOn</a> which has become very popular with the users. The chat platform gave Samsung the confidence to get into the world of social networks. But the fact remains same, it is one thing to create a good chatting platform and quite another to take on Facebook. Samsung also plans to integrate the site with Amazon’s cloud computing platform to make it accessible to any device anywhere in the world.</p>
  282. <p>Insiders are saying that the look and feel of the social network will be similar to that of Facebook. But the question remains if Samsung is all set to create an identical twin of Facebook, then why develop it in the first place? The obvious answer would be that the company would want to cash in on Facebook’s success model. Great! But why will the Facebook users desert the site and find themselves on another platform.</p>
  283. <p>The multi-platform theory has failed as most users around the world prefer to be active on a single platform and when something better is available they slowly desert the old one.</p>
  284. <p><em>The question that arises is &#8211; Will this social network work if created?</em></p>
  285. <p>It will be up against great odds as Facebook has created a cult following like Google’s search engine and it would be a herculean task to get Facebook users to migrate to the new platform. It will need to be out-of-box solution that Samsung would have to think about and an ‘identical twin’ formula is certainly a disaster in making if Samsung is working in it.</p>
  286. ]]></content:encoded>
  287. </item>
  288. <item>
  289. <title>How to Get the Most out of Guest Blogging for Link Building</title>
  290. <link>https://www.stayonsearch.com/how-to-get-the-most-out-of-guest-blogging-for-link-building</link>
  291. <pubDate>Thu, 20 Oct 2011 12:59:46 +0000</pubDate>
  292. <dc:creator><![CDATA[Mark Thompson]]></dc:creator>
  293. <category><![CDATA[SEO]]></category>
  294.  
  295. <guid isPermaLink="false">https://www.stayonsearch.com/?p=13330</guid>
  296. <description><![CDATA[Ever since Google came along and Panda-spanked article websites into oblivion, guest blogging has been the preferred choice for the internet marketer who is looking to squeeze a little more link juice from their articles. Guest blogging can be an effective way of getting a link, but could you get a lot more bang for [&#8230;]]]></description>
  297. <content:encoded><![CDATA[<p>Ever since Google came along and Panda-spanked article websites into oblivion, guest blogging has been the preferred choice for the internet marketer who is looking to squeeze a little more link juice from their articles.</p>
  298. <p>Guest blogging can be an effective way of getting a link, but could you get a lot more bang for your buck by making just a few small changes to your strategy? Here are a couple of tips to make sure that your efforts are not wasted.</p>
  299. <p><strong>Relevant Links</strong></p>
  300. <p>The subject of relevancy is always hotly debated in SEO circles. Just how can Google tell whether a referring site is relevant to the one it is linking to?</p>
  301. <p>When you are a bit stretched for blogs to write for then relevancy can get a little bit blurred, but there are ways to make the page that your article is on a little more relevant to the site you are linking to.</p>
  302. <p>Try and get at least 50% of your target keyphrase in the title of your article. The chances are that this will make up most, if not all of your title tag so it provides a good relevancy marker for Google to follow. Also try and use a few relevant phrases or words scattered throughout your article, but remember to always write for the audience rather than for Google or your success rate might take a turn for the worst.</p>
  303. <p><strong>Engage with your Audience</strong></p>
  304. <p>It can take hours to find a few good sites to guest post on and even longer to convince them to take your stuff. Engaging with the people that leave comments on your article can be a quick and easy way of getting a writing gig on someone else’s site. If they are interested in your points of view and like you enough to leave a comment, make sure you strike up a relationship as you never know whether they might like you to come and write an article for their site.</p>
  305. <p><strong>Do your Homework</strong></p>
  306. <p>Many blogs that accept guest posts will only allow in-context links in the body of the article, which can often lead to links to your site being buried in the author bio. So why not place a relevant background article on your own blog to link to from your guest post? If you feel there is an aspect of your article that would benefit from a little background information, why link out to someone else when you can write about it yourself and get an extra link?</p>
  307. <p>If you use this method, make sure that that what you write on your own blog is worthy of a link and genuinely adds value to your guest blog. It might mean a bit more work but can result in a load more links.</p>
  308. <p>Guest blogging can be an important part of any link building campaign, and with a few small tweeks you can really make the most of this method and get some long standing, authoritative links back to your site.</p>
  309. ]]></content:encoded>
  310. </item>
  311. <item>
  312. <title>5 Tactics to Market a Small Business Website, at No Cost</title>
  313. <link>https://www.stayonsearch.com/5-tactics-to-market-a-small-business-website-at-no-cost</link>
  314. <pubDate>Thu, 04 Apr 2013 14:49:43 +0000</pubDate>
  315. <dc:creator><![CDATA[Mark Thompson]]></dc:creator>
  316. <category><![CDATA[Make Money Online]]></category>
  317.  
  318. <guid isPermaLink="false">https://www.stayonsearch.com/?p=15559</guid>
  319. <description><![CDATA[Are you, as a small business owner, struggling to market your website? Well, there are many others like you. If you don’t know, there are plenty of ways to market your business website, free of cost. In order to keep your small business growing, you should continue to attract customers to your website. With adequate [&#8230;]]]></description>
  320. <content:encoded><![CDATA[<p>Are you, as a small business owner, struggling to market your website? Well, there are many others like you. If you don’t know, there are plenty of ways to market your business website, free of cost. In order to keep your <a href="https://www.stayonsearch.com/3-ways-a-small-business-can-dominate-facebook">small business</a> growing, you should continue to attract customers to your website. With adequate time investment, you can really make a difference and take your business website to the next level. But you need to know about the best tactics.</p>
  321. <p>Given below are five tactics that you can use to market your small business website without the use of a credit card.</p>
  322. <p><strong>#1. Go Beyond Facebook and Twitter</strong><br />
  323. No doubt, Facebook and Twitter are oldies but goldies. But social media is a lot more. New platforms like <a href="https://www.stayonsearch.com/google-working-for-your-business">Google+</a> and <a href="https://www.stayonsearch.com/pinterest-tips-for-your-business">Pinterest</a> are proving to be exciting options for marketing a small business. No matter what niche you cater to, you should not make any more delay in joining these new social media platforms. In any case, don’t forget to conduct some research to find out how other small size companies are using these social media sites. Learn from them.</p>
  324. <p><strong>#2. Keep Content Fresh</strong><br />
  325. Whether you want to attract visitors to your business website on a regular basis or create a social buzz around your brand, you’ll always need fresh content. Search engines like Google keep looking for fresh or current content on a website. You can do it by starting a blog (attached to your company website) as quickly as possible. With a blog, you can quickly update your readers or audience about anything that’s important for their needs.</p>
  326. <p><strong>#3. Publish Press Releases</strong><br />
  327. Though publishing press releases is an old tactic, it’s powerful even today. Apart from those that charge you a fee for each <a href="https://www.stayonsearch.com/how-online-press-releases-can-benefit-your-business">press release published</a>, there are many other sites that do it for free.</p>
  328. <p>Examples include –</p>
  329. <ul>
  330. <li><a rel="nofollow" target="_blank" href="http://Prlog.com"><em>Prlog.com</em></a></li>
  331. <li><a rel="nofollow" target="_blank" href="http://Newswiretoday.com"><em>Newswiretoday.com</em></a></li>
  332. <li><a rel="nofollow" target="_blank" href="http://Prleap.com"><em>Prleap.com</em></a></li>
  333. <li><a rel="nofollow" target="_blank" href="http://Clickpress.com"><em>Clickpress.com</em></a></li>
  334. <li><a rel="nofollow" target="_blank" href="http://Betanews.com"><em>Betanews.com</em></a></li>
  335. <li><a rel="nofollow" target="_blank" href="http://Sbwire.com"><em>Sbwire.com</em></a></li>
  336. </ul>
  337. <p>Once your press release has been published, you can send them to niche media outlets that might be interested in what your business is about.</p>
  338. <p><strong>#4. Leverage the Power of Videos</strong><br />
  339. If you sell a product or service, and plan to beat out the competition quickly, one of the best ideas is to create videos. Create a how-to guide or a tutorial that tell your target audience how to use the products you sell. Once recorded, you can upload these videos to sites like YouTube. You can also embed these videos on your website or blog for more coverage.</p>
  340. <p><strong>#5. Don’t Forget the Basics</strong><br />
  341. When it comes to marketing a small business website, you should never forget about the basics. An organized structure, accessibility, appearance and the use of top quality images are essential components of a business website. Make sure you have all these things in order.</p>
  342. <p>You can never say you can’t afford these tactics, because you can use them free of cost. All you need is adequate investment of time. Plan your time in an effective way and gear up to <a href="https://www.stayonsearch.com/top-reasons-why-your-website-doesnt-convert">take your website to the next level</a>.</p>
  343. ]]></content:encoded>
  344. </item>
  345. <item>
  346. <title>Interview with Ghost Bloggers Creator, Davy Kestens</title>
  347. <link>https://www.stayonsearch.com/interview-with-ghost-bloggers-creator-davy-kestens</link>
  348. <pubDate>Fri, 02 Sep 2011 12:00:49 +0000</pubDate>
  349. <dc:creator><![CDATA[Mark Thompson]]></dc:creator>
  350. <category><![CDATA[Blogging]]></category>
  351.  
  352. <guid isPermaLink="false">https://www.stayonsearch.com/?p=12845</guid>
  353. <description><![CDATA[Recently I connected with Davy Kestens, an Internet Entrepreneur who recently created a brand new service called Ghost Bloggers.  Ghost Bloggers is essentially a marketplace where content publishers and content buyers can do business.  This allows bloggers to create quality content and be compensated by other businesses and organizations that are in search of content [&#8230;]]]></description>
  354. <content:encoded><![CDATA[<p>Recently I connected with Davy Kestens, an Internet Entrepreneur who recently created a brand <a rel="nofollow" target="_blank" href="http://www.ghostbloggers.net/">new service called Ghost Bloggers</a>.  Ghost Bloggers is essentially a marketplace where content publishers and content buyers can do business.  This allows bloggers to create quality content and be compensated by other businesses and organizations that are in search of content on a particular niche or topic.  Until now, there hasn&#8217;t been a marketplace for content publishers and buyers.  Yes, there are places like <a rel="nofollow" target="_blank" href="http://myblogguest.com/">MyBlogGuest </a>(which is a fantastic resource), however that is more of a social network, than a marketplace.</p>
  355. <p>Since many of you have probably never heard of <a rel="nofollow" target="_blank" href="http://www.ghostbloggers.net/">GhostBloggers</a>, because its so new, I thought it would be interesting to hear what this marketplace is all about&#8230;straight from the horses mouth.</p>
  356. <p>Here is the interview&#8230;</p>
  357. <p><strong>1.  What exactly is GhostBloggers?</strong></p>
  358. <p>GhostBloggers is a marketplace where marketers and blog owners can buy unique articles from passionate writers worldwide.  It takes all the hassle out of blogging.</p>
  359. <p><strong>2.  How does it work?</strong></p>
  360. <p>Writers sign up at GhostBloggers.net and instead of having to write about topics they don&#8217;t completely grasp, they are invited to write about the topics they are personally interested in and passionate about.  This increases the quality of the content and decreases the time that the writers need to write.  All articles are proof-read and if approved, they become available on the marketplace.</p>
  361. <p>Publishers and marketers can search for unique content that is relevant to them and their clients, and buy the articles within minutes.<br />
  362. Article buyers can also submit topics they are interested in. They will then receive a daily, weekly or monthly notification informing them about newly available, relevant content.</p>
  363. <p><strong>3.  How large is the community of Bloggers currently?</strong></p>
  364. <p>We currently have over 1300 writers and the number is growing day by day.</p>
  365. <p><strong></strong><strong>4.  Can website owners looking for particular content submit a request if they can&#8217;t find it on GhostBloggers?  If so, how long does it take to get content back?</strong><br />
  366. Absolutely. Just like buyers can be informed about new and relevant articles, writers can be informed about article requests that are relevant to their interests. Publishers can submit article-requests as soon as they sign up.</p>
  367. <p>So far, the fastest turn-around we had was about 50 minutes after the article request and the article got sold almost immediately after approval.</p>
  368. <p><strong><img class="alignright size-large wp-image-12853 img-right" title="ghost-bloggers" src="https://www.stayonsearch.com/httpdocs/wp-content/uploads/2011/08/ghost-bloggers-1024x663.jpg" alt="" width="362" height="234" /></strong><strong>5.  Does the website owner have 100% control and rights to the content they purchase?</strong></p>
  369. <p>Of course, after purchase, all rights to the article are transferred to the buyer and the article is no longer available on the platform.</p>
  370. <p>Unique content is extremely valuable, even more since Google&#8217;s panda update.</p>
  371. <p><strong>6.  On average, how much can a blogger expect to make from a single blog post?</strong></p>
  372. <p>On average, writers are earning between 20 and 30 usd per blog post, but they are completely free to set their own rates.</p>
  373. <p>The most expensive article that got sold so far generated about 160 usd.</p>
  374. <p><strong>7.  What&#8217;s in the future for GhostBloggers?  Any new features you will be adding?</strong></p>
  375. <p>I can only say that we&#8217;re very open for feedback and currently working on a new update that will bring in a lot more publishers in need for content. We are partnering up with quite a few marketing agencies and the future is looking bright! <img src="https://s.w.org/images/core/emoji/11/72x72/1f642.png" alt="🙂" class="wp-smiley" style="height: 1em; max-height: 1em;" /></p>
  376. <p><strong>8.  Where do you go to get started</strong></p>
  377. <p>Go to <a rel="nofollow" target="_blank" href="http://www.ghostbloggers.net/">www.GhostBloggers.net</a> and click the red &#8220;Let&#8217;s get started&#8221;-button.</p>
  378. ]]></content:encoded>
  379. </item>
  380. <item>
  381. <title>Are People More Likely to Comment on a Video Post?</title>
  382. <link>https://www.stayonsearch.com/are-people-more-likely-to-comment-on-a-video-post</link>
  383. <pubDate>Mon, 13 Dec 2010 12:00:36 +0000</pubDate>
  384. <dc:creator><![CDATA[Mark Thompson]]></dc:creator>
  385. <category><![CDATA[Blogging]]></category>
  386. <category><![CDATA[commenting]]></category>
  387. <category><![CDATA[video]]></category>
  388.  
  389. <guid isPermaLink="false">https://www.stayonsearch.com/?p=8522</guid>
  390. <description><![CDATA[You can&#8217;t deny it, more and more bloggers are utilizing video content on their blogs.  It is becoming much easier to quickly shoot a video and upload it to YouTube, then embed the video into your site. Lets just take a look at Gideon Shalwick&#8217;s blog, who is an authority in video content creation.  Gideon [&#8230;]]]></description>
  391. <content:encoded><![CDATA[<p>You can&#8217;t deny it, more and more bloggers are utilizing video content on their blogs.  It is becoming much easier to quickly shoot a video and upload it to YouTube, then embed the video into your site.</p>
  392. <p>Lets just take a look at <a rel="nofollow" href="http://gideonshalwick.com/" target="_blank">Gideon Shalwick&#8217;s</a> blog, who is an authority in video content creation.  Gideon averages around 75-100 comments a post.  Of course Gideon has built quite a following so he does have quite a bit of traffic, but regardless of traffic, his blogs engagement level is through the roof.</p>
  393. <p><a rel="attachment wp-att-8524" href="https://www.stayonsearch.com/are-people-more-likely-to-comment-on-a-video-post/video-comments"><img class="alignnone size-full wp-image-8524" title="video-comments" src="https://www.stayonsearch.com/httpdocs/wp-content/uploads/2010/12/video-comments.png" alt="" width="550" height="339" /></a></p>
  394. <p>Now I don&#8217;t have any statistical data to back me up, but here are the reasons why I believe that visitors are more likely to leave a comment on a video post, compared to a text post.</p>
  395. <h3><strong>1.  Personality</strong></h3>
  396. <p>I think one of the main reasons that more people are apt to leave a comment, is because your personality really can shine through video.  Unlike plain text, with video people can actually see that you are a REAL person.  It builds instant credibility and a relationship with your reader.</p>
  397. <p>Personality traits through video:</p>
  398. <ul>
  399. <li>Voice/Tone</li>
  400. <li>Race/Ethnicity</li>
  401. <li>Physical Features</li>
  402. <li>Mannerisms</li>
  403. <li>Accent/Language</li>
  404. <li>Self Presence</li>
  405. <li>Environment/Location</li>
  406. </ul>
  407. <h3><strong>2.  Engaging Medium<br />
  408. </strong></h3>
  409. <p>Just the simple fact that video is more of an engaging medium, it stimulates more people to want to participate.  It has been proven that images and video tend to be shared and encourage participation, more than text.</p>
  410. <h3><strong>3.  Better Understanding</strong></h3>
  411. <p>With video, most of the time you are able to explain something much easier because of the ability to use visual and audio elements.  Especially for blogs that produce educational content, using things like screenshots, screen recordings, and powerpoint presentations can help make points and give a visual aid to the user.  You can also place emphasis on certain words or concepts, reiterate key points, and paint a better overall picture with your voice.</p>
  412. <p>If a user better understands whatever it is you are training to explain, the are more likely to want to leave a comment, ask a follow up question and give their two cents to the subject.</p>
  413. <h2><strong>What Do You Think?</strong></h2>
  414. <p>Personally I don&#8217;t have much experience with doing video, but have simply made an observation that was very apparent to me.  For people that create lots of video content, what are your thoughts?  Do you feel that more people comment on video content, compared to text content?</p>
  415. ]]></content:encoded>
  416. </item>
  417. <item>
  418. <title>Making the Most Out of Your YouTube Channel</title>
  419. <link>https://www.stayonsearch.com/making-the-most-out-of-your-youtube-channel</link>
  420. <pubDate>Tue, 05 Oct 2010 12:00:46 +0000</pubDate>
  421. <dc:creator><![CDATA[Mark Thompson]]></dc:creator>
  422. <category><![CDATA[SEM]]></category>
  423. <category><![CDATA[video optimization]]></category>
  424. <category><![CDATA[youtube]]></category>
  425. <category><![CDATA[youtube channel]]></category>
  426.  
  427. <guid isPermaLink="false">https://www.stayonsearch.com/?p=7133</guid>
  428. <description><![CDATA[I wanted to thank everyone who submitted their feedback on other &#8220;Making the Most Out of&#8230;&#8221; posts we should write about.  Using your suggestions, I got a number of people requesting a post on how to better utilize your YouTube channel, so that&#8217;s next. Given the fact that YouTube is the 2nd largest search engine [&#8230;]]]></description>
  429. <content:encoded><![CDATA[<p>I wanted to thank everyone who submitted their feedback on other &#8220;Making the Most Out of&#8230;&#8221; posts we should write about.  Using your suggestions, I got a number of people requesting a post on how to better utilize your YouTube channel, so that&#8217;s next.</p>
  430. <p>Given the fact that YouTube is the 2nd largest search engine on the web, you cannot ignore it.  Developing a YouTube channel for your company can be a great way of getting your brand and products in front of thousands of potential customers.</p>
  431. <h2><strong>Add a Custom Design</strong></h2>
  432. <p>You have a logo, website, Twitter background, Facebook custom tab, and YouTube is no different.  YouTube allows you to create a custom design that allows for HTML to keep your branding consistent.<strong> </strong>Creating an experience that integrates your messaging, social media presence and products is an outstanding way to keep your brand fresh in the users mind.<strong><br />
  433. </strong></p>
  434. <p><a rel="attachment wp-att-7135" href="https://www.stayonsearch.com/making-the-most-out-of-your-youtube-channel/youtube-channel"><img class="alignnone size-full wp-image-7135" title="youtube-channel" src="https://www.stayonsearch.com/httpdocs/wp-content/uploads/2010/10/youtube-channel.png" alt="" width="550" height="283" /></a></p>
  435. <h2><strong>Have a Solid Content Strategy</strong></h2>
  436. <p>The foundation for any good marketing campaign is having a solid content strategy, that has an end goal in mind.  Depending on what niche you are in, create video content that will be compelling, delivers high value, and is what your users are asking for.</p>
  437. <p><strong>Keep it Fresh:</strong> The last thing you want to do is upload a few videos to your channel, then never touch it again.  Have a long-term strategy in place so that you are consistently adding new videos on a weekly or monthly basis.  By doing this, you are keeping your channel fresh and gives people a reason to keep coming back.</p>
  438. <p><strong>Professional: </strong> If possible, hire a professional videographer and editor to shoot your videos and edit them to give them a professional touch.  With HD cameras, being so inexpensive nowadays, it is worth it to invest in one for high quality videos.  This can really make your videos stand out from the crowd and help give you brand more credibility.</p>
  439. <p><strong>Help Your Audience:</strong> Depending on your audience, create videos that help solve a specific problem your users have.  Tutorials, How-Tos, Product Demos, Case Studies, Reviews, and Training Seminars are all great ways of creating content of value.</p>
  440. <p><strong>Think Outside the Box:</strong> Some of the best and most viral videos on YouTube are videos that are unique and outside the box.  Creating funny videos that tie in your product/service seem to do extremely well.  Just take the new <a rel="nofollow" target="_blank" href="http://www.youtube.com/user/OldSpice">Old Spice commercials</a> as an example.</p>
  441. <h2><strong>Optimize Your Videos</strong></h2>
  442. <p>I recently wrote an entire blog post about how you can <a href="https://www.stayonsearch.com/youtube-optimization">optimize your YouTube videos</a>, that I highly recommend you read.  Basically a recap of that post is to make sure that you can <a rel="nofollow" target="_blank" href="http://basicblogtips.com/marketing-youtube-videos.html">get views on YouTube</a> by incorporating the keywords you want to rank for in your video title, description and tags.  Add your URL into the description so people can find your website or blog from your YouTube channel.</p>
  443. <p>For help with figuring out what keywords you should optimize for, try using the <a rel="nofollow" target="_blank" href="https://ads.youtube.com/keyword_tool">YouTube Keyword Tool</a>.</p>
  444. <p><a rel="attachment wp-att-7138" href="https://www.stayonsearch.com/making-the-most-out-of-your-youtube-channel/youtube-keyword-tools"><img class="alignnone size-full wp-image-7138" title="youtube-keyword-tools" src="https://www.stayonsearch.com/httpdocs/wp-content/uploads/2010/10/youtube-keyword-tools.png" alt="" width="550" height="311" srcset="https://www.stayonsearch.com/wp-content/uploads/2010/10/youtube-keyword-tools.png 550w, https://www.stayonsearch.com/wp-content/uploads/2010/10/youtube-keyword-tools-300x169.png 300w" sizes="(max-width: 550px) 100vw, 550px" /></a></p>
  445. <h2><strong>Analyze YouTube Insights</strong></h2>
  446. <p>Similar to looking at your Google Analytics data, you can use your YouTube insights data to see which videos are being viewed most often and look at demographic data on your subscribers.<strong> </strong>If you notice that a certain type of video is gaining more views than others, that may tell you that you should expand on that topic or continue to create videos with a similar format.<strong></strong></p>
  447. <p>You can also see how effective your YouTube channel is by looking at your subscriber numbers overtime and how many visitors your videos are driving back to your website.<strong><br />
  448. </strong></p>
  449. <p><a rel="attachment wp-att-7139" href="https://www.stayonsearch.com/making-the-most-out-of-your-youtube-channel/youtube-insights"><img class="alignnone size-full wp-image-7139" title="youtube-insights" src="https://www.stayonsearch.com/httpdocs/wp-content/uploads/2010/10/youtube-insights.png" alt="" width="550" height="331" srcset="https://www.stayonsearch.com/wp-content/uploads/2010/10/youtube-insights.png 550w, https://www.stayonsearch.com/wp-content/uploads/2010/10/youtube-insights-300x180.png 300w" sizes="(max-width: 550px) 100vw, 550px" /></a></p>
  450. <h2><strong>Promote on Your Website/Blog</strong></h2>
  451. <p>In order for people to find your YouTube channel, don&#8217;t rely simply on people stumbling across it from doing a search on YouTube.  Integrate it into your blog, website, and e-mail marketing campaigns.  This way you can leverage your existing traffic and customer base to drive traffic to your channel and getting them to subscribe.<strong><br />
  452. </strong></p>
  453. <p><a rel="attachment wp-att-7140" href="https://www.stayonsearch.com/making-the-most-out-of-your-youtube-channel/watch-on-youtube"><img class="alignnone size-full wp-image-7140" title="watch-on-youtube" src="https://www.stayonsearch.com/httpdocs/wp-content/uploads/2010/10/watch-on-youtube.png" alt="" width="550" height="147" srcset="https://www.stayonsearch.com/wp-content/uploads/2010/10/watch-on-youtube.png 550w, https://www.stayonsearch.com/wp-content/uploads/2010/10/watch-on-youtube-300x80.png 300w" sizes="(max-width: 550px) 100vw, 550px" /></a></p>
  454. <p>You can also use Paid Search platforms like the Google Adwords, Facebook Ads, and other ad networks that allow videos, to promote your YouTube Channel.  This tactic would be more as a branding strategy, than leading to sales, but it can be another way of driving traffic to your video content.</p>
  455. <p>Tip:  Try using the <a rel="nofollow" target="_blank" href="http://www.google.com/videotargeting/aw/listMediaPlans">YouTube Video Targeting Too</a>l to identify places you can advertise on.</p>
  456. <p><a rel="attachment wp-att-7162" href="https://www.stayonsearch.com/making-the-most-out-of-your-youtube-channel/youtube-targeting-tool"><img class="alignnone size-full wp-image-7162" title="youtube-targeting-tool" src="https://www.stayonsearch.com/httpdocs/wp-content/uploads/2010/10/youtube-targeting-tool.png" alt="" width="550" height="218" srcset="https://www.stayonsearch.com/wp-content/uploads/2010/10/youtube-targeting-tool.png 550w, https://www.stayonsearch.com/wp-content/uploads/2010/10/youtube-targeting-tool-300x118.png 300w" sizes="(max-width: 550px) 100vw, 550px" /></a></p>
  457. <p>YOUR TURN:  So how are you using your YouTube channel for your business???</p>
  458. ]]></content:encoded>
  459. </item>
  460. </channel>
  461. </rss>
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