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Source: http://www.spiderfriendly.co.uk/articles.xml

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  4.  <title>Spider Friendly SEO articles</title>
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  6.  <description>SEO articles publiched on the SpideFriendly.co.uk website</description>
  7.  <lastBuildDate>Fri, 02 Nov 2007 09:50:39 GMT</lastBuildDate>
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  11.   <title>Good and Bad Clients: an SEO's Point of View</title>
  12.   <link>http://www.spiderfriendly.co.uk/good-bad-clients.php</link>
  13.   <description>I have been in this industry for a few years now and I have had everything that goes with it: good experience and bad experience, joy and disappointment, days of frustration and hours of glory. I have worked with all different kinds of clients and provided very different packages, always tailored to the situation and to the client's wishes. Most of those people are remembered for positive reasons with a few notable exceptions.</description>
  14.   <pubDate>Fri, 02 Nov 2007 09:50:15 GMT</pubDate>
  15.   <guid isPermaLink="false">SpiderSEO-2007-11-02-09-50-15</guid>
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  18.   <title>Why It Is Wrong to Concentrate on Particular Rankings</title>
  19.   <link>http://www.spiderfriendly.co.uk/concentrate-on-rankings-wrong.php</link>
  20.   <description>For years and years SEO has been perceived as an art of acquiring rankings in the search engines for certain keywords. Well, it's true, of course, but only up to a point. I believe it's also a big simplification that can lead (or should I say &quot;has led&quot;?) the industry into big trouble.</description>
  21.   <pubDate>Fri, 20 Apr 2007 09:00:58 GMT</pubDate>
  22.   <guid isPermaLink="false">SpiderSEO-2007-04-20-09-00-58</guid>
  23.  </item>
  24.  <item>
  25.   <title>What to Do if You Suddenly Lose All Your Google Rankings</title>
  26.   <link>http://www.spiderfriendly.co.uk/google-rankings-dropped.php</link>
  27.   <description>A few days ago I received a request from one of my former clients: to find out why exactly the Google rankings for his site so drastically dropped and didn't come back even a month later.&lt;br>&lt;br>I said I couldn't help, because nobody except a few people in GooglePlex knows exactly what happens to the ranking algorithm when the rankings drastically change. We SEOs can spot certain patterns and come to conclusions (which are probably, but not necessarily, true), but we can't give a site owner an accurate list of reasons for ranking drops in each particular case and say, &quot;Just do this and the rankings will be back&quot;.&lt;br></description>
  28.   <pubDate>Fri, 20 Apr 2007 09:00:10 GMT</pubDate>
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  32.   <title>How I Make an Assessment of a Website for SEO</title>
  33.   <link>http://www.spiderfriendly.co.uk/assessment-seo.php</link>
  34.   <description>Very often website owners wonder what exactly is wrong with their websites in terms of SEO. They could have easily fixed the errors all by themselves, but the lack of specific SEO knowledge makes it impossible. Reading SEO forums and blogs full of conflicting advice doesn't help; all that people get as a result is a headache and a list of 100 or more factors supposedly important for SEO. Too often, things like Google PageRank or Alexa rank will be among the first on the list, when in fact they shouldn't have been there at all.</description>
  35.   <pubDate>Wed, 04 Apr 2007 09:19:00 GMT</pubDate>
  36.   <guid isPermaLink="false">SpiderSEO-2007-04-04-09-19-00</guid>
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  39.   <title>How to Spend Your SEO Budget</title>
  40.   <link>http://www.spiderfriendly.co.uk/seo-budget.php</link>
  41.   <description>These days, if you would like to have a quality, professional-looking site, you can't neglect the SEO factor. Being friendly to the search engines has become a must. But how do you properly distribute your SEO budget to make sure it won't be wasted?</description>
  42.   <pubDate>Mon, 12 Mar 2007 11:04:16 GMT</pubDate>
  43.   <guid isPermaLink="false">SpiderSEO-2007-03-12-11-04-04</guid>
  44.  </item>
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  46.   <title>Confusing Navigation - the Worst Enemy of Web Usability</title>
  47.   <link>http://www.spiderfriendly.co.uk/confusing-navigation.php</link>
  48.   <description>How many times have you looked hesitantly at a website you have just come across, wondering where to go next? Basically, if the navigation of the website is confusing, all other efforts directed at improving the usability factor will fail. On the web, navigation is the key to everything.</description>
  49.   <pubDate>Mon, 16 Oct 2006 00:00:00 GMT</pubDate>
  50.   <guid isPermaLink="false">SpiderSEO-2007-03-12-11-03-12</guid>
  51.  </item>
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  53.   <title>What Makes a Good Search Engine Optimiser?</title>
  54.   <link>http://www.spiderfriendly.co.uk/good-optimiser.php</link>
  55.   <description>SEO is believed to be an easy profession. At first glance, it really is, which is probably why the number of various SEO specialists, SEO professionals and SEO experts is growing daily at a tremendous rate. Being a moderator on one of the major SEO forums, though, I know very well how many of these self-proclaimed experts offer their services first and come to forums asking the most basic questions later. For these people, the apparent simplicity of SEO works like a trap.</description>
  56.   <pubDate>Mon, 10 Jul 2006 00:00:00 GMT</pubDate>
  57.   <guid isPermaLink="false">SpiderSEO-2007-03-12-11-02-20</guid>
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  60.   <title>SEO and Usability</title>
  61.   <link>http://www.spiderfriendly.co.uk/seo-and-usability.php</link>
  62.   <description>SEO, as we know, is the science of making sites the best they can be for the search engines. Usability is all about making sites the best they can be for human visitors. Consequently, to make sites the best they can be for both types of visitors, we need to combine usability and SEO and work out a set of rules that works in both cases. Following these rules will take us in the right direction from both the usability and the SEO point of view. Neglecting them will hurt both users' experiences and the search engine success of our websites.</description>
  63.   <pubDate>Thu, 22 Jun 2006 00:00:00 GMT</pubDate>
  64.   <guid isPermaLink="false">SpiderSEO-2007-03-12-11-01-33</guid>
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  67.   <title>SEO and Web Design</title>
  68.   <link>http://www.spiderfriendly.co.uk/seo-and-webdesign.php</link>
  69.   <description>When we talk about the relationship between SEO and web design, it's usually the technical part of the website design art that's relevant, not the visual part (though certain aspects of visual design have their impact on SEO/SEM, as will be shown below).&lt;br>&lt;br>One of the latest trends in the SEO industry is to put more and more emphasis on quality web design in the overall SEO process. If you aim at a long term success online, you need to know exactly how design and SEO integrate.&lt;br></description>
  70.   <pubDate>Fri, 2 Jun 2006 00:00:00 GMT</pubDate>
  71.   <guid isPermaLink="false">SpiderSEO-2007-03-12-10-59-28</guid>
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  75.  

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