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  5. <title>My Blog</title>
  6. <link>https://47hats.com</link>
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  16. <title>LearnShortcuts is coming your way!</title>
  17. <link>http://feedproxy.google.com/~r/MyMicro-isv/~3/nyeP1j9AE1s/</link>
  18. <comments>https://47hats.com/2019/05/14/learnshortcuts-is-coming-your-way/#respond</comments>
  19. <pubDate>Tue, 14 May 2019 00:25:43 +0000</pubDate>
  20. <dc:creator><![CDATA[[email protected]]]></dc:creator>
  21. <category><![CDATA[Building LearnShortcuts]]></category>
  22.  
  23. <guid isPermaLink="false">http://47hats.com/?p=5261</guid>
  24. <description><![CDATA[On and off for the past three years, I&#8217;ve thought to myself, &#8220;There ought to be a SaaS app out there that lets me fill in the gaps in my developer education. A service where I could review keyboard shortcuts, commands, and syntax I need every workday.&#8221; LearnShortcuts is that application. LearnShortcuts is for working [...]]]></description>
  25. <content:encoded><![CDATA[
  26. <figure class="wp-block-image"><img src="https://47hats.com/wp-content/uploads/2019/05/Cursor_and_LearnShortcuts-1.png" alt="LearnShortcuts" class="wp-image-5621"/><figcaption>The Review Cards screen is where you want to be.</figcaption></figure>
  27.  
  28.  
  29.  
  30. <p>On and off for the past three years, I&#8217;ve thought to myself, &#8220;There ought to be a SaaS app out there that lets me fill in the gaps in my developer education. A service where I could review keyboard shortcuts, commands, and syntax I need every workday.&#8221;</p>
  31.  
  32.  
  33.  
  34. <p><a href="https://learnshortcuts.dev">LearnShortcuts</a> is that application.</p>
  35.  
  36.  
  37.  
  38. <p><strong>LearnShortcuts is for working developers who don&#8217;t have a lot of time to spare, but who want to improve their knowledge and mastery of the tools they use. At their desktop, and on their phone.</strong></p>
  39.  
  40.  
  41.  
  42. <p>Be it their IDE (Visual Studio Code, Atom, Sublime Text), their DevOps skills (bash, git, Heroku, AWS) or their frontend basics (CSS selectors, ES6 syntax, working with node modules), <a href="https://learnshortcuts.dev">LearnShortcuts</a> gives you an easy platform for improving, <em>and know that you are improving</em>, each of your skillsets.</p>
  43.  
  44.  
  45.  
  46. <p>The process is dead-simple: Review six Cards at a time. If you know the answer to a Card, mark it green, not so much, yellow and not at all, red. Pick what you want to learn by adding Sets of cards to your account. Repeat each workday &#8211; on your desktop machine or on your phone.</p>
  47.  
  48.  
  49.  
  50. <p>As you do these Reviews three things are happening:</p>
  51.  
  52.  
  53.  
  54. <ul><li>Each review etches that Card just a little bit deeper into your longterm memory,</li><li>LearnShortcuts will show you Cards you don&#8217;t know more often and retire Cards you&#8217;ve marked as green,</li><li>Your progress earns you points, making it easy to say compare how you did last week with this week.</li></ul>
  55.  
  56.  
  57.  
  58. <figure class="wp-block-image"><img src="https://47hats.com/wp-content/uploads/2019/05/LearnShortcuts-2.png" alt="" class="wp-image-5625" srcset="https://47hats.com/wp-content/uploads/2019/05/LearnShortcuts-2.png 3040w, https://47hats.com/wp-content/uploads/2019/05/LearnShortcuts-2-300x253.png 300w, https://47hats.com/wp-content/uploads/2019/05/LearnShortcuts-2-768x648.png 768w, https://47hats.com/wp-content/uploads/2019/05/LearnShortcuts-2-1024x864.png 1024w, https://47hats.com/wp-content/uploads/2019/05/LearnShortcuts-2-554x466.png 554w" sizes="(max-width: 3040px) 100vw, 3040px" /></figure>
  59.  
  60.  
  61.  
  62. <h2>What&#8217;s going on here?</h2>
  63.  
  64.  
  65.  
  66. <p>LearnShortcuts is based on three core educational principles:</p>
  67.  
  68.  
  69.  
  70. <ul><li><strong>Pounding things into your memory doesn&#8217;t work.</strong> Instead, repeatedly reviewing information in small chunks does work.</li><li><strong>Repetition works, and spaced repetition works better.</strong> In other words, if you want to learn for example how to in CSS select all of .jpg images, see this line:</li><li><strong>Mnemonics work when they are vivid and absurd. </strong>Each Card in LearnShortcuts has a sentence or two painting a work picture connecting the parts of that card. They tend to be ridiculous images: but the associations in those words helps deepen the memory channel you&#8217;re trying to create.</li></ul>
  71.  
  72.  
  73.  
  74. <h4>I&#8217;m pricing LearnShortcuts at $9.95/month or less, depending on which Stripe-enabled subscription you settle on after a 7-day free trial.</h4>
  75.  
  76.  
  77.  
  78. <p>I plan to add new Sets each and every week: subscribe to LearnShortcuts blog to get these announcements. Also, please suggest subjects for Sets by clicking the Suggest A Set button on the Sets Page.</p>
  79.  
  80.  
  81.  
  82. <p>I wanted to create an app that makes an immediate, measurable improvement in the skills of developers &#8211; check it out at <a href="https://learnshortcuts.dev">LearnShortcuts</a> and let me know what you think!</p>
  83. <div class="feedflare">
  84. <a href="http://feeds.feedburner.com/~ff/MyMicro-isv?a=nyeP1j9AE1s:H808xzPyspU:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/MyMicro-isv?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/MyMicro-isv?a=nyeP1j9AE1s:H808xzPyspU:63t7Ie-LG7Y"><img src="http://feeds.feedburner.com/~ff/MyMicro-isv?d=63t7Ie-LG7Y" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/MyMicro-isv?a=nyeP1j9AE1s:H808xzPyspU:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/MyMicro-isv?d=dnMXMwOfBR0" border="0"></img></a>
  85. </div><img src="http://feeds.feedburner.com/~r/MyMicro-isv/~4/nyeP1j9AE1s" height="1" width="1" alt=""/>]]></content:encoded>
  86. <wfw:commentRss>https://47hats.com/2019/05/14/learnshortcuts-is-coming-your-way/feed/</wfw:commentRss>
  87. <slash:comments>0</slash:comments>
  88. <feedburner:origLink>https://47hats.com/2019/05/14/learnshortcuts-is-coming-your-way/</feedburner:origLink></item>
  89. <item>
  90. <title>What’s in a Name?</title>
  91. <link>http://feedproxy.google.com/~r/MyMicro-isv/~3/AlLaRP3LwHg/</link>
  92. <comments>https://47hats.com/2019/05/02/whats-in-a-name/#respond</comments>
  93. <pubDate>Thu, 02 May 2019 22:43:03 +0000</pubDate>
  94. <dc:creator><![CDATA[[email protected]]]></dc:creator>
  95. <category><![CDATA[Building LearnShortcuts]]></category>
  96.  
  97. <guid isPermaLink="false">http://47hats.com/?p=5595</guid>
  98. <description><![CDATA[So with the .dev joining the ranks of TLDs I was able to grab at a decent price a new domain for DevShortcuts.com: LearnShortcuts.dev. Insofar as this domain is really just for developers, it made sense to rebrand the SaaS I&#8217;ve been building as a .dev site. Two other advantages is that I prefer a [...]]]></description>
  99. <content:encoded><![CDATA[
  100. <p>So with the .dev <a href="https://www.engadget.com/2019/02/28/google-opens-dev-domain/">joining the ranks of <g class="gr_ gr_3 gr-alert gr_gramm gr_inline_cards gr_run_anim Punctuation only-ins replaceWithoutSep" id="3" data-gr-id="3">TLDs</g></a> I was able to grab at a decent price a new domain for DevShortcuts.com: <strong>LearnShortcuts.dev</strong>. Insofar as this domain is really just for developers, it made sense to rebrand the SaaS I&#8217;ve been building as a .dev site.</p>
  101.  
  102.  
  103.  
  104. <p>Two other advantages is that I prefer a name that starts with a verb, and is unambiguous as far as spelling. Now the name on the outside matches the intent on the inside.</p>
  105.  
  106.  
  107.  
  108. <figure class="wp-block-image"><img src="https://47hats.com/wp-content/uploads/2019/05/Cursor_and_LearnShortcuts-1024x287.png" alt="" class="wp-image-5609" srcset="https://47hats.com/wp-content/uploads/2019/05/Cursor_and_LearnShortcuts-1024x287.png 1024w, https://47hats.com/wp-content/uploads/2019/05/Cursor_and_LearnShortcuts-300x84.png 300w, https://47hats.com/wp-content/uploads/2019/05/Cursor_and_LearnShortcuts-768x215.png 768w, https://47hats.com/wp-content/uploads/2019/05/Cursor_and_LearnShortcuts.png 1476w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>
  109. <div class="feedflare">
  110. <a href="http://feeds.feedburner.com/~ff/MyMicro-isv?a=AlLaRP3LwHg:uWwSh4x2o-Q:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/MyMicro-isv?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/MyMicro-isv?a=AlLaRP3LwHg:uWwSh4x2o-Q:63t7Ie-LG7Y"><img src="http://feeds.feedburner.com/~ff/MyMicro-isv?d=63t7Ie-LG7Y" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/MyMicro-isv?a=AlLaRP3LwHg:uWwSh4x2o-Q:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/MyMicro-isv?d=dnMXMwOfBR0" border="0"></img></a>
  111. </div><img src="http://feeds.feedburner.com/~r/MyMicro-isv/~4/AlLaRP3LwHg" height="1" width="1" alt=""/>]]></content:encoded>
  112. <wfw:commentRss>https://47hats.com/2019/05/02/whats-in-a-name/feed/</wfw:commentRss>
  113. <slash:comments>0</slash:comments>
  114. <feedburner:origLink>https://47hats.com/2019/05/02/whats-in-a-name/</feedburner:origLink></item>
  115. <item>
  116. <title>How to Stop Being Constantly Overwhelmed</title>
  117. <link>http://feedproxy.google.com/~r/MyMicro-isv/~3/D_mnuoWM5cs/</link>
  118. <comments>https://47hats.com/2019/03/04/how-to-stop-being-constantly-overwhelmed/#respond</comments>
  119. <pubDate>Mon, 04 Mar 2019 03:17:18 +0000</pubDate>
  120. <dc:creator><![CDATA[[email protected]]]></dc:creator>
  121. <category><![CDATA[Productivity]]></category>
  122.  
  123. <guid isPermaLink="false">http://47hats.com/?p=5597</guid>
  124. <description><![CDATA[I don&#8217;t usually recommend YouTube videos, but Thomas Frank&#8217;s latest is the single best chunk of advice I&#8217;ve watched: If you&#8217;re a self-employed developer, or run your own small business, Thomas had words of wisdom for you. Highly recommended.]]></description>
  125. <content:encoded><![CDATA[
  126. <p>I don&#8217;t usually recommend YouTube videos, but Thomas Frank&#8217;s latest is the single best chunk of advice I&#8217;ve watched:</p>
  127.  
  128.  
  129.  
  130. <figure class="wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
  131. <iframe title="How to Stop Being Constantly Overwhelmed" width="770" height="433" src="https://www.youtube.com/embed/1f8pBiCS9HQ?feature=oembed" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>
  132. </div></figure>
  133.  
  134.  
  135.  
  136. <p>If you&#8217;re a self-employed developer, or run your own small business, Thomas had words of wisdom for you. Highly recommended.</p>
  137. <div class="feedflare">
  138. <a href="http://feeds.feedburner.com/~ff/MyMicro-isv?a=D_mnuoWM5cs:yDXSrjP5g8Y:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/MyMicro-isv?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/MyMicro-isv?a=D_mnuoWM5cs:yDXSrjP5g8Y:63t7Ie-LG7Y"><img src="http://feeds.feedburner.com/~ff/MyMicro-isv?d=63t7Ie-LG7Y" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/MyMicro-isv?a=D_mnuoWM5cs:yDXSrjP5g8Y:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/MyMicro-isv?d=dnMXMwOfBR0" border="0"></img></a>
  139. </div><img src="http://feeds.feedburner.com/~r/MyMicro-isv/~4/D_mnuoWM5cs" height="1" width="1" alt=""/>]]></content:encoded>
  140. <wfw:commentRss>https://47hats.com/2019/03/04/how-to-stop-being-constantly-overwhelmed/feed/</wfw:commentRss>
  141. <slash:comments>0</slash:comments>
  142. <feedburner:origLink>https://47hats.com/2019/03/04/how-to-stop-being-constantly-overwhelmed/</feedburner:origLink></item>
  143. <item>
  144. <title>Building processes with Evernote Templates</title>
  145. <link>http://feedproxy.google.com/~r/MyMicro-isv/~3/24lBELjde7s/</link>
  146. <comments>https://47hats.com/2019/02/14/building-processes-with-evernote-templates/#respond</comments>
  147. <pubDate>Thu, 14 Feb 2019 23:00:50 +0000</pubDate>
  148. <dc:creator><![CDATA[[email protected]]]></dc:creator>
  149. <category><![CDATA[Building LearnShortcuts]]></category>
  150. <category><![CDATA[Productivity]]></category>
  151.  
  152. <guid isPermaLink="false">http://47hats.com/?p=5582</guid>
  153. <description><![CDATA[Building a new software company by yourself is all about defining processes that leverage every minute of your time. There&#8217;s simply too many moving digital parts to track and complete without some way of defining the work as a set of repeatable steps that produce the correct result. After thinking for a while about the [...]]]></description>
  154. <content:encoded><![CDATA[
  155. <figure class="wp-block-image"><img src="https://47hats.com
  156. /wp-content/uploads/2019/02/devPost-Template.png" alt="" class="wp-image-5589"/></figure>
  157.  
  158.  
  159.  
  160. <p>Building a new software company by yourself is all about defining processes that leverage every minute of your time. There&#8217;s simply too many moving digital parts to track and complete without some way of defining the work as a set of repeatable steps that produce the correct result.</p>
  161.  
  162.  
  163.  
  164. <p>After thinking for a while about the hugely daunting task of bootstrapping <a href="https://devshortcuts.com">DevShortcuts</a>, it really comes down to defining and refining different processes. Processes for reaching out to developers. Processes for coding and debugging. Processes for tracking relationships with my future customers. </p>
  165.  
  166.  
  167.  
  168. <p>So this is my first stab at building my first DevShortcuts marketing process by leveraging a longtime tool I&#8217;ve used for a decade: <a href="https://evernote.com/">Evernote</a>. Evernote allowed me to go all-digital about 8 years ago: The only paper in my life is a scratchpad by my keyboard. Everything else gets scanned and shredded.</p>
  169.  
  170.  
  171.  
  172. <p>Creating an Evernote template is now easy &#8211; in theory. Just locate the &#8220;save as template&#8221; menuitem for any note, give your new template a name, and its stored. Every time you create a new note, you&#8217;ll see a link to Templates where there&#8217;s two tabs &#8211; one for Evernote&#8217;s stock templates and one for the templates you create.</p>
  173.  
  174.  
  175.  
  176. <h4>theory vs. reality</h4>
  177.  
  178.  
  179.  
  180. <p>Three problems I see with Evernote templates are that the stock templates suck. They are useless, too generalized to be of any use. Second, when I click on Templates when I&#8217;ve started a new note, I always go to Evernote&#8217;s tab of their templates and have to switch to mine. A small annoyance, but an annoyance nonetheless: put your customers first Evernote!</p>
  181.  
  182.  
  183.  
  184. <p>The last problem has nothing to do with Evernote and everything to do with what I call &#8220;Digital Perfectionism&#8221;. With digital tools what you create is never as good or as polished as you want. So I can waste hours trying to improve something that no one else but me will ever see. Keeping this predilection on a short leash is definitely something I&#8217;m going to have to do: <g class="gr_ gr_6 gr-alert gr_spell gr_inline_cards gr_run_anim ContextualSpelling ins-del multiReplace" id="6" data-gr-id="6">unchained</g>, everything I do online &#8211; which really is most of what I do &#8211; will take too long.</p>
  185.  
  186.  
  187.  
  188. <p>Still, until there&#8217;s a better way to define digital processes than Evernote templates, they are a &#8220;good enough&#8221; solution to implement. </p>
  189.  
  190.  
  191.  
  192. <p>My plan is to use this template to define posts destined for this blog and DevShortcuts. Then connect those instances of this template to my actual marketing plan stored in <a href="https://dynalist.io">Dynalist</a> which I use for outlining/planning.</p>
  193.  
  194.  
  195.  
  196. <p>I&#8217;ll let you know how my Evernote templates work out in a future post here.</p>
  197. <div class="feedflare">
  198. <a href="http://feeds.feedburner.com/~ff/MyMicro-isv?a=24lBELjde7s:L16XnsaJsOQ:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/MyMicro-isv?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/MyMicro-isv?a=24lBELjde7s:L16XnsaJsOQ:63t7Ie-LG7Y"><img src="http://feeds.feedburner.com/~ff/MyMicro-isv?d=63t7Ie-LG7Y" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/MyMicro-isv?a=24lBELjde7s:L16XnsaJsOQ:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/MyMicro-isv?d=dnMXMwOfBR0" border="0"></img></a>
  199. </div><img src="http://feeds.feedburner.com/~r/MyMicro-isv/~4/24lBELjde7s" height="1" width="1" alt=""/>]]></content:encoded>
  200. <wfw:commentRss>https://47hats.com/2019/02/14/building-processes-with-evernote-templates/feed/</wfw:commentRss>
  201. <slash:comments>0</slash:comments>
  202. <feedburner:origLink>https://47hats.com/2019/02/14/building-processes-with-evernote-templates/</feedburner:origLink></item>
  203. <item>
  204. <title>A bit of shameless self-promotion…</title>
  205. <link>http://feedproxy.google.com/~r/MyMicro-isv/~3/CxD9T262g1Q/</link>
  206. <comments>https://47hats.com/2018/12/05/a-bit-of-shameless-self-promotion/#respond</comments>
  207. <pubDate>Wed, 05 Dec 2018 02:02:31 +0000</pubDate>
  208. <dc:creator><![CDATA[[email protected]]]></dc:creator>
  209. <category><![CDATA[HubSpot]]></category>
  210.  
  211. <guid isPermaLink="false">http://47hats.com/?p=5251</guid>
  212. <description><![CDATA[I just passed the HubSpot Social Media Certification test tonight. I was pleasantly surprised how much content and how little &#8220;sell&#8221; there was in this 20-odd hour course. As usual, HubSpot does a first rate job on the content it creates. If you are thinking about going for this cert, do it! You&#8217;ll learn a lot about [...]]]></description>
  213. <content:encoded><![CDATA[
  214. <p>I just passed the HubSpot Social Media Certification test tonight. I was pleasantly surprised how much content and how little &#8220;sell&#8221; there was in this 20-odd hour course. </p>
  215.  
  216.  
  217.  
  218. <p>As usual, <strong>HubSpot does a first rate job</strong> on the content it creates. If you are thinking about going for this cert, do it! You&#8217;ll learn a lot about where social media fits, now, in any company&#8217;s marketing strategy.</p>
  219.  
  220.  
  221.  
  222. <figure class="wp-block-image"><img src="https://hubspot-academy.s3.amazonaws.com/prod/tracks/user-badges/29-176128-1543973877997.png" alt=""/></figure>
  223. <div class="feedflare">
  224. <a href="http://feeds.feedburner.com/~ff/MyMicro-isv?a=CxD9T262g1Q:lGZlJlmgDEQ:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/MyMicro-isv?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/MyMicro-isv?a=CxD9T262g1Q:lGZlJlmgDEQ:63t7Ie-LG7Y"><img src="http://feeds.feedburner.com/~ff/MyMicro-isv?d=63t7Ie-LG7Y" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/MyMicro-isv?a=CxD9T262g1Q:lGZlJlmgDEQ:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/MyMicro-isv?d=dnMXMwOfBR0" border="0"></img></a>
  225. </div><img src="http://feeds.feedburner.com/~r/MyMicro-isv/~4/CxD9T262g1Q" height="1" width="1" alt=""/>]]></content:encoded>
  226. <wfw:commentRss>https://47hats.com/2018/12/05/a-bit-of-shameless-self-promotion/feed/</wfw:commentRss>
  227. <slash:comments>0</slash:comments>
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  229. <item>
  230. <title>Getting Ready for 2019 with a Social Media Cleanse</title>
  231. <link>http://feedproxy.google.com/~r/MyMicro-isv/~3/X4ePOmhebkY/</link>
  232. <comments>https://47hats.com/2018/12/03/getting-ready-for-2019-with-a-social-media-cleanse/#respond</comments>
  233. <pubDate>Mon, 03 Dec 2018 21:25:39 +0000</pubDate>
  234. <dc:creator><![CDATA[[email protected]]]></dc:creator>
  235. <category><![CDATA[The Past]]></category>
  236. <category><![CDATA[Social Media]]></category>
  237.  
  238. <guid isPermaLink="false">http://47hats.com/?p=5218</guid>
  239. <description><![CDATA[Just did the first part of my #SocialMediaCleanse to prep for 2019. Dropped about a thousand Twitter people/products I&#8217;ve been following. Said goodbye to former co-workers I&#8217;ve never heard from, projects that have come and gone, old employers and contract. And Politics &#8211; I&#8217;m a dedicated politics junkie of the Democratic Persuasion (Impeach Trump), but [...]]]></description>
  240. <content:encoded><![CDATA[
  241. <figure class="wp-block-image"><img src="https://47hats.com
  242. /wp-content/uploads/2018/12/bath-cleansing-daytime-929274-min-1024x683.jpg" alt="Social Media Cleanse" class="wp-image-5233" srcset="https://47hats.com/wp-content/uploads/2018/12/bath-cleansing-daytime-929274-min-1024x683.jpg 1024w, https://47hats.com/wp-content/uploads/2018/12/bath-cleansing-daytime-929274-min-300x200.jpg 300w, https://47hats.com/wp-content/uploads/2018/12/bath-cleansing-daytime-929274-min-768x512.jpg 768w, https://47hats.com/wp-content/uploads/2018/12/bath-cleansing-daytime-929274-min-270x180.jpg 270w, https://47hats.com/wp-content/uploads/2018/12/bath-cleansing-daytime-929274-min-770x515.jpg 770w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption>A Social Media Cleanse in progress.</figcaption></figure>
  243.  
  244.  
  245.  
  246. <p>Just did the first part of my #SocialMediaCleanse to prep for 2019. </p>
  247.  
  248.  
  249.  
  250. <p>Dropped about a thousand Twitter people/products I&#8217;ve been following. Said goodbye to former co-workers I&#8217;ve never heard from, projects that have come and gone, old employers and contract. And Politics &#8211; I&#8217;m a dedicated politics junkie of the Democratic Persuasion (Impeach Trump), but even I can&#8217;t hack the Media/Social Media saturation with all things Mueller and Trump. Enough. (at least until the indictments come down.)</p>
  251.  
  252.  
  253.  
  254. <p><br>Cleaning out my Twitter Feed of all this took about a hour and probably a million brain cells died as I went through all my &#8220;Following&#8221;. I recommend doing it all in one pass, unless you have been following a ridiculous number of people (I started with about 2400 following, ended with 1,300).</p>
  255.  
  256.  
  257.  
  258. <p><br>The reason I did this is to reclaim my attention. Social Media is all about giving away tiny slices of attention. They add up. A Dyson Vacuum here, a Need to Impeach there, an old employer who never tweets anything but how wonderful they are. I want my attention back in 2019 so I can put that attention on things I create.</p>
  259.  
  260.  
  261.  
  262. <p><br>There&#8217;s a huge danger that comes with connecting with everyone and everything via social media: all those connections chip away at your ability to think deeply, to make big plans and multi-step roadmaps to your own future. You become a reflection of everyone else &#8211; you get lost in a hall of social mirrors.</p>
  263.  
  264.  
  265.  
  266. <p><br>Don&#8217;t get me wrong: I&#8217;m not Luditting Twitter, Reddit, LinkedIn, Facebook (ok, yes on Facebook). But I wan to not drag around with me in 2019 like the chained moneyboxes of Jacob Marley my social media past. I see how this works out in 2019.<br>How about you? When&#8217;s the last time you looked at who are you&nbsp; following on Twitter and why?&nbsp;</p>
  267. <div class="feedflare">
  268. <a href="http://feeds.feedburner.com/~ff/MyMicro-isv?a=X4ePOmhebkY:F1O-i1R085w:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/MyMicro-isv?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/MyMicro-isv?a=X4ePOmhebkY:F1O-i1R085w:63t7Ie-LG7Y"><img src="http://feeds.feedburner.com/~ff/MyMicro-isv?d=63t7Ie-LG7Y" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/MyMicro-isv?a=X4ePOmhebkY:F1O-i1R085w:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/MyMicro-isv?d=dnMXMwOfBR0" border="0"></img></a>
  269. </div><img src="http://feeds.feedburner.com/~r/MyMicro-isv/~4/X4ePOmhebkY" height="1" width="1" alt=""/>]]></content:encoded>
  270. <wfw:commentRss>https://47hats.com/2018/12/03/getting-ready-for-2019-with-a-social-media-cleanse/feed/</wfw:commentRss>
  271. <slash:comments>0</slash:comments>
  272. <feedburner:origLink>https://47hats.com/2018/12/03/getting-ready-for-2019-with-a-social-media-cleanse/</feedburner:origLink></item>
  273. <item>
  274. <title>Let me re-introduce myself</title>
  275. <link>http://feedproxy.google.com/~r/MyMicro-isv/~3/rgqbEzNrXgU/</link>
  276. <comments>https://47hats.com/2018/10/24/let-me-re-introduce-myself/#respond</comments>
  277. <pubDate>Wed, 24 Oct 2018 18:32:57 +0000</pubDate>
  278. <dc:creator><![CDATA[[email protected]]]></dc:creator>
  279. <category><![CDATA[The Past]]></category>
  280.  
  281. <guid isPermaLink="false">http://47hats.com/?p=5202</guid>
  282. <description><![CDATA[This is about the sixth reincarnation of my blog since I started with ToDoOrElse on Typepad.com in 2004. Thanks for reading! I guess the real question is, “Why should you care what I have to say?” Maybe you’re a sparky millennial who’s got no time to waste on ‘boomers. Or maybe you’re a member of the Baby-Boomers [...]]]></description>
  283. <content:encoded><![CDATA[
  284. <div class="wp-block-image"><figure class="aligncenter"><img src="https://47hats.com/wp-content/uploads/2018/10/gifhy1.gif" alt="" class="wp-image-5203"/><figcaption>Yep, I&#8217;m back!</figcaption></figure></div>
  285.  
  286.  
  287.  
  288. <p>This is about the sixth reincarnation of my blog since I started with ToDoOrElse on <a href="http://www.typepad.com/">Typepad.com</a> in 2004. Thanks for reading!</p>
  289.  
  290.  
  291.  
  292. <p>I guess the real question is, “Why should you care what I have to say?” Maybe you’re a sparky millennial who’s got no time to waste on ‘boomers. Or maybe you’re a member of the Baby-Boomers &#8211; hi there! &#8211; and you’d like someone to make sense of the whirling dervish whirlwind that things have become.</p>
  293.  
  294.  
  295.  
  296. <p>In either case, here you’ll find two things: <strong>fairly good content about &#8220;content marketing&#8221;, &#8220;content strategy&#8221; and the like.</strong> The bottom line of all those posts to come about building followers through content is pretty simple. Become an Expert. Expertise gets you followers &#8211; and it&#8217;s the only way to get people to care about what you&#8217;re trying to sell. Expertise is genuine, takes time, and hard work. You can&#8217;t fake it with a single SEO Keyword-stuffed post.</p>
  297.  
  298.  
  299.  
  300. <p>And then there will be <strong>sporadic posts on the intersection of technology, society, and something for lack of a better word I’ll call “freedom”.</strong> Freedom like in personal liberty, freedom from tyranny, freedom of opportunity &#8211; you know, all the good stuff that was packaged in the American Dream before it was hijacked by some crazy orange guy who’s the willing handpuppet for shadowy interests, both foreign and domestic.</p>
  301.  
  302.  
  303.  
  304. <p>I’m not going to waste much time on Donald Trump &#8211; I’m more interested, and I’d like to think I’ve got a better perspective &#8211; on how technology is driving us towards an uncertain future we may not like. And what we can do about it.</p>
  305. <div class="feedflare">
  306. <a href="http://feeds.feedburner.com/~ff/MyMicro-isv?a=rgqbEzNrXgU:kppNot5LER0:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/MyMicro-isv?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/MyMicro-isv?a=rgqbEzNrXgU:kppNot5LER0:63t7Ie-LG7Y"><img src="http://feeds.feedburner.com/~ff/MyMicro-isv?d=63t7Ie-LG7Y" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/MyMicro-isv?a=rgqbEzNrXgU:kppNot5LER0:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/MyMicro-isv?d=dnMXMwOfBR0" border="0"></img></a>
  307. </div><img src="http://feeds.feedburner.com/~r/MyMicro-isv/~4/rgqbEzNrXgU" height="1" width="1" alt=""/>]]></content:encoded>
  308. <wfw:commentRss>https://47hats.com/2018/10/24/let-me-re-introduce-myself/feed/</wfw:commentRss>
  309. <slash:comments>0</slash:comments>
  310. <feedburner:origLink>https://47hats.com/2018/10/24/let-me-re-introduce-myself/</feedburner:origLink></item>
  311. <item>
  312. <title>Importing Google Docs into WordPress</title>
  313. <link>http://feedproxy.google.com/~r/MyMicro-isv/~3/QNQyjCUPLy0/</link>
  314. <comments>https://47hats.com/2018/03/01/importing-google-docs-wordpress/#respond</comments>
  315. <pubDate>Thu, 01 Mar 2018 16:02:33 +0000</pubDate>
  316. <dc:creator><![CDATA[[email protected]]]></dc:creator>
  317. <category><![CDATA[Productivity]]></category>
  318.  
  319. <guid isPermaLink="false">https://www.47hats.com/?p=4775</guid>
  320. <description><![CDATA[I love Google Docs for its simplicity, ease of use and great commenting, so I tend to do a lot of writing there or in markdown. I hate WordPress for its terrible editing form, and turning embedding each image into a five minute battle. I recently completed a longish post on examples of using JotForm [...]]]></description>
  321. <content:encoded><![CDATA[<p>I love Google Docs for its simplicity, ease of use and great commenting, so I tend to do a lot of writing there or in markdown. I hate WordPress for its terrible editing form, and turning embedding each image into a five minute battle.<br />
  322. I recently completed a longish post on examples of using <a href="https://www.47hats.com/2018/02/28/building-what-startups-need-with-jotform/">JotForm Cards to create forms a startup would need</a> from idea to hiring its first contractor. I was not looking forward to importing it into my WordPress site: I knew it would be a major pain.<br />
  323. So I was surprised and pleased when Googling &#8220;Google Docs to WordPress&#8221; to find <a href="https://www.wordable.io/">Wordable</a>. <a href="https://www.wordable.io/">Wordable</a> billed itself as an import service for Docs into WordPress posts or pages. Did the install of their plugin, gave them permission to access my Google Docs, and tried it on my JotForm Startup forms doc. <strong>It worked!</strong><br />
  324. I was very happily amazed at the job it did on this post with no less than 11 image files. The only changes I had to manually do was changing from &lt;h2&gt; to &lt;h3&gt; my subheadings &#8211; something that I could have skipped if I had thought to take care of this in Google Docs.<br />
  325. Anyway, if you often find yourself yearning for a better way to get your Google Docs into your WordPress blog, definitely check out <a href="https://www.wordable.io/">Wordable</a>.<br />
  326. &nbsp;</p>
  327. <div class="feedflare">
  328. <a href="http://feeds.feedburner.com/~ff/MyMicro-isv?a=QNQyjCUPLy0:Z_iXms2OLig:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/MyMicro-isv?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/MyMicro-isv?a=QNQyjCUPLy0:Z_iXms2OLig:63t7Ie-LG7Y"><img src="http://feeds.feedburner.com/~ff/MyMicro-isv?d=63t7Ie-LG7Y" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/MyMicro-isv?a=QNQyjCUPLy0:Z_iXms2OLig:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/MyMicro-isv?d=dnMXMwOfBR0" border="0"></img></a>
  329. </div><img src="http://feeds.feedburner.com/~r/MyMicro-isv/~4/QNQyjCUPLy0" height="1" width="1" alt=""/>]]></content:encoded>
  330. <wfw:commentRss>https://47hats.com/2018/03/01/importing-google-docs-wordpress/feed/</wfw:commentRss>
  331. <slash:comments>0</slash:comments>
  332. <feedburner:origLink>https://47hats.com/2018/03/01/importing-google-docs-wordpress/</feedburner:origLink></item>
  333. <item>
  334. <title>Building what Startups need with JotForm</title>
  335. <link>http://feedproxy.google.com/~r/MyMicro-isv/~3/AY_cXsB63mY/</link>
  336. <comments>https://47hats.com/2018/02/28/building-what-startups-need-with-jotform/#respond</comments>
  337. <pubDate>Wed, 28 Feb 2018 22:50:42 +0000</pubDate>
  338. <dc:creator><![CDATA[[email protected]]]></dc:creator>
  339. <category><![CDATA[The Past]]></category>
  340.  
  341. <guid isPermaLink="false">https://www.47hats.com/?p=4767</guid>
  342. <description><![CDATA[Whether you&#8217;re building the next software unicorn or a more humble (and realistic) self-funded startup, building that startup requires information from others. You&#8217;re going to need a reliable way to gather those various bits of information. It needs to be branded with your brand and identity. It should be attractive, very easy to maintain and [...]]]></description>
  343. <content:encoded><![CDATA[<p>Whether you&#8217;re building the next software unicorn or a more humble (and realistic) self-funded startup, building that startup requires information from others. You&#8217;re going to need a reliable way to gather those various bits of information. It needs to be branded with your brand and identity. It should be attractive, very easy to maintain and deploy.<br />
  344. So here&#8217;s how JotForm and its new take on surveys, <u><a href="http://www.jotform.com/cards" target="_blank" rel="noopener">JotForm Cards</a></u>, can take a lot of the pain out the process of gathering information for your startup. Along the way, I&#8217;ll point out features that I&#8217;m impressed with that especially make JotForm stand out from the other survey companies. And, if you like any of the forms I cover, you can clone a copy from the JotForms Template Library in about 3 clicks.<br />
  345. Let&#8217;s start your startup journey at the beginning with the <strong>Minimum Viable Product Test Form</strong>.</p>
  346. <h3>The MVP Test Form</h3>
  347. <p>When you decide you’re going to build a startup, you&#8217;re going to have &nbsp;a lot of feature ideas and variations floating around in your brain. There will be dozens of directions your app could scamper off in &#8211; but your job as founder is to find the very most important feature your prospective customers will pay money for.<br />
  348. All these ideas and functionalities are stepping stones to the place you want to be: the minimum viable product that gets product/market fit. Until you have a product that fits your market, you are not going to have a successful startup.<br />
  349. Testing words is a lot cheaper than testing code. Running a few simple tests can help your zero in on the key features your market wants before you spend hundreds of hours or thousands of dollars building things they don&#8217;t want.<br />
  350. Let&#8217;s pretend you&#8217;ve been kicking around building a SaaS product for independent pet sitters, <strong>PetSitApp.com</strong>. (<em>Full disclosure &#8211; I’ve been considering actually building this app for quite some time. I found a great URL for it, and built out a landing page for it in WordPress that went nowhere.</em>) There are all sorts of features I’ve dreamed up for the app, but what do pet sitters actually want?<br />
  351. Here&#8217;s a quick JotForm Card survey to judge which of four major features pet sitters actually want. Knowing what they want most and building that out first as my Minimum Viable Product improves the chances I&#8217;ll start having customers for my service.<br />
  352. <img class="wp-image-4761" src="https://www.47hats.com/wp-content/uploads/2018/02/boardpets.jpg" alt="boardpets"><br />
  353. <em>(More info to help me find my market.)</em><br />
  354. <img class="wp-image-4764" src="https://www.47hats.com/wp-content/uploads/2018/02/mvp2.jpg" alt="mvp2"><br />
  355. <em>(Finding my one true Minimum Viable Feature.)</em><br />
  356. By the way, if you want to get a feel for this MVP form, <u><a href="https://form.jotform.com/80514107622144" target="_blank" rel="noopener">here&#8217;s the URL</a></u>.&nbsp;And here’s the <u><a href="https://www.jotform.com/form-templates/mvp-1" target="_blank" rel="noopener">JotForm template</a></u>.</p>
  357. <h3>The Good News: you need Beta Testers</h3>
  358. <p>Forms don&#8217;t have to take a lot of time to build. The MVP form took from start to finish about 30 minutes, 15 of which was trying out various free stock photos from LibreStock, my go-to source of free images. Now I&#8217;ve got a theme, which I can save in JotForm and reuse as I build other forms.<br />
  359. Let&#8217;s move ahead in our startup&#8217;s timeline. You did the MVP form and found the #1 problem for pet sitters was invoicing clients. You&#8217;ve been coding away, building out PetSitApp so sitters can from their phones invoice their clients. Now you need Beta Testers, therefore you need a <u><a href="https://form.jotform.com/80514387022148" target="_blank" rel="noopener">Beta Tester Survey</a></u>.<br />
  360. Finding, managing and rewarding beta testers is a worthy of a post or two, but for this post, let&#8217;s say:</p>
  361. <ul>
  362. <li>You&#8217;ve done what you should so you have a fairly sizable social media following you can draw beta testers from,</li>
  363. <li>You&#8217;re prepared to give testers who actually test a free license to PetSitApp for one year.</li>
  364. </ul>
  365. <p>How do you build out a survey that get the right testers, sets their expectations, and makes sure they understand how they will actually get a free year of PetSitApp?<br />
  366. First, you want only people interested in the features you actually built out in PetSitApp &#8211; invoicing for pet sits. But if they are interested in other features you plan to shortly add to the app, you want them to stay interested in the app and be readily available when you add new features and need new testers.<br />
  367. Second, since you decided to charge $9.99/month for PetSitApp, you’re going to be giving qualified testers the equivalent of $119.88. You want them to agree and understand they have to actively test the application or they get nothing. The simplest way of doing that is making them agree to the same Terms and Conditions paying customers agree to.<br />
  368. So the key things you want your Beta Test Survey to do is only get people who will test the MVP feature you want and that agree to actually test in order to get the software.<br />
  369. JotForm has two specific features that get the job done: conditional logic and a Terms and Conditions widget. With conditional logic, you define under settings for your form so that if the beta application picks invoicing customers (the feature that&#8217;s in your beta) they will see one flow of Cards. If they don&#8217;t pick that, you want to let they know they are not qualified to beta test now, but you&#8217;d like to contact them in the future when you add that feature.<br />
  370. <img class="wp-image-4760" src="https://www.47hats.com/wp-content/uploads/2018/02/beta1.jpg" alt="beta1"><br />
  371. <em>(Start my conditional logic with what I need testers for now: invoicing.)</em><br />
  372. <img class="wp-image-4765" src="https://www.47hats.com/wp-content/uploads/2018/02/beta2.jpg" alt="beta2"><em><br />
  373. (If they pick invoicing, get that email.)</em><br />
  374. <img class="wp-image-4762" src="https://www.47hats.com/wp-content/uploads/2018/02/beta-alt1.jpg" alt="beta alt1"><br />
  375. <em>(Be clear with them.)</em><br />
  376. <img class="wp-image-4758" src="https://www.47hats.com/wp-content/uploads/2018/02/beta-alt2.jpg" alt="beta alt2"><br />
  377. <em>(And if they don’t, ask them if I can contract them later)</em><br />
  378. And since you&#8217;re going to entice them to test your beta by giving them a free license, they need to agree to the same terms and conditions a regular customer will see.<br />
  379. <img class="wp-image-4766" src="https://www.47hats.com/wp-content/uploads/2018/02/beta-last.jpg" alt="beta last"><br />
  380. <em>(Reward your beta testers. Take them seriously.)</em><br />
  381. So to build out <u><a href="https://form.jotform.com/80514387022148" target="_blank" rel="noopener">this application form</a></u>, I cloned my first form, defined the Cards I wanted, set up the conditional logic and added the terms and conditions required widget. It only took a few minutes. And as people fill in this form, JotForm gives me&nbsp;a CSV file for each survey I can feed to my app&#8217;s database. I can feed by feature potential beta testers for other features into whatever system I want to use to invite them as each feature is added in the future.<br />
  382. You can try out my a <u><a href="https://form.jotform.com/80514387022148" target="_blank" rel="noopener">Beta Tester Survey</a></u>&nbsp;or if you’d like to use it as place to start, just jump to the <u><a href="https://www.jotform.com/form-templates/petsitapp-beta-tester-application" target="_blank" rel="noopener">JotForm template</a></u>.</p>
  383. <h3>A Startup Landing Page</h3>
  384. <p>At some point in the startup process, you&#8217;re going to want a landing page. &#8220;These action-oriented, standalone web pages, are being used by businesses of all sizes to move people through every stage of the buyer’s journey.&#8221;&nbsp;Translated from <u><a href="https://instapage.com/blog/landing-page-examples" target="_blank" rel="noopener">marketing-speak</a></u>, a landing page is a single page that tries to get the visitor to do one thing. It can be sign up for your demo. Or it could be sign up for your mailing list. Or it could be trial your software. One page &#8211; one call to action.<br />
  385. In this example, your app is not yet ready, but you want to start building your mailing list. For now, you want to put up a landing page that is actually a JotForm form, with a CTA of getting on your mailing list.<br />
  386. So here are the steps:</p>
  387. <ol>
  388. <li>Go to &#8220;<u><a href="https://instapage.com/blog/landing-page-examples" target="_blank" rel="noopener">100 Landing Page Examples to Model Your Next Page After</a></u>&#8221; to get some inspiration for your landing page.</li>
  389. <li>Build out the form, with a call to action of getting on your mailing list.</li>
  390. <li>[optional step] Go into the DNS records of whoever you registered your domain with and create a subdomain pointing to you new JotForm landing page.</li>
  391. <li>Start <u><a href="http://forms.petsitapp.com/form/80514662122145" target="_blank" rel="noopener">promoting your landing page</a></u>.</li>
  392. </ol>
  393. <p>So when prospects land on your landing page and fill in their emails, three things happen:</p>
  394. <ul>
  395. <li>I’ll take the opportunity to ask them the same MVP questions we did in the MVP form &#8211; the more we know about our market the better.</li>
  396. <li>Through an integration with MailChimp, the information you collect can be fed directly into a MailChimp list, ready to user.</li>
  397. <li>They&#8217;ll get what&#8217;s called a double opt in message &#8211; to make sure it&#8217;s really them and not some joker submitting their email to our landing page &#8211; emailed from MailChimp with a link to confirm their sign up.</li>
  398. </ul>
  399. <h3>Setting up the landing page</h3>
  400. <p>I started again by cloning our MVP form, just because the royalty-free image I found through librestock.com&nbsp;makes a perfect landing page background for my app.<br />
  401. I then deleted the Welcome page from the form, and added an email Card above the question Card of what one feature did they most want. Then it was time for a little bit of fun. I rummaged around my Apple Photos for a Live Photo of a dog I sometimes walk, Sophie, then pulled it into ImgPlay on my iPhone and two clicks later, I had a nice little gif:</p>
  402. <p style="text-align: center;"><a href="https://www.47hats.com/wp-content/uploads/2018/02/sophieanimated.gif"><img class="wp-image-4768 aligncenter" src="https://www.47hats.com/wp-content/uploads/2018/02/sophieanimated.gif" alt="" width="325" height="664"></a><img class="aligncenter" alt=""><em>(Sophie!)</em></p>
  403. <p>I then swapped out the stock checkmark icon JotForm shows when you complete a form for my new gif.<br />
  404. <img class="wp-image-4759 aligncenter" src="https://www.47hats.com/wp-content/uploads/2018/02/jotformgif.gif" alt="jotformgif"></p>
  405. <p style="text-align: center;"><em>(Sophie in my JotForm)</em></p>
  406. <p>Next, I went into the integrations available under the form&#8217;s settings. I counted 50 possible integrations; from Basecamp to Trello, from Stripe to Zapier.<br />
  407. The JotForm Zapier integration is actually just there so you know the two services work together; you create the integration from within Zapier, by first selecting JotForm as the From app and MailChimp as the To app. Then working your way through the Zapier process for connecting your online form to your mailchimp list, and requiring MailChimp to confirm each email it gets.<br />
  408. Since I was adding respondents to my landing page to the PetSitApp announcement Mailchimp list, I decided to let Mailchimp handle the double-opt in part of things: I could have done this within JotForm and would have if I were using some other email marketing platform.<br />
  409. Finally, I wanted set up this form, and my other PetSitApp-related forms, in a subdomain, forms.petsitapp.com. I found this <u><a href="https://www.jotform.com/help/144-How-to-use-Custom-Domains-with-Jotform" target="_blank" rel="noopener">tech note</a></u>&nbsp;very helpful. Now my landing page lives at <u><a href="https://forms.petsitapp.com/form/80514662122145" target="_blank" rel="noopener">https://forms.petsitapp.com/form/80514662122145</a></u>&nbsp;in addition to <u><a href="https://form.jotform.com/80514662122145" target="_blank" rel="noopener">https://form.jotform.com/80514662122145</a></u>. You can also build from <u><a href="https://www.jotform.com/form-templates/startup-landing-page" target="_blank" rel="noopener">the JotForm template</a></u>&nbsp;for this landing page.</p>
  410. <h3>How&#8217;s your onboarding working?</h3>
  411. <p>Let&#8217;s move ahead in the life of our semi-fictitious startup. For the next form I need, I want to easily gauge how a new user of PetSitApp is doing. Onboarding a new user correctly is a make-or-break task for any startup; done right, and you have a paid user. Done wrong, and that user is out the door, never to return.<br />
  412. Thinking about what I wanted to ask my new users lead to all sorts of questions: did I want to measure their product knowledge, find out what part of the app they liked the most, what part they hated, what?<br />
  413. Actually, after reading several posts on onboarding, I realized there really were only two questions I&#8217;d like to ask my new users:</p>
  414. <ul>
  415. <li>Are they happy with PetSitApp?</li>
  416. <li>Why did they sign up with PetSitApp?</li>
  417. </ul>
  418. <p>The first question gets at whether they&#8217;re going to become a paying customer after the one week trial or are they going to churn out. When it comes to people&#8217;s buying decisions, emotions rule. JotForms has a cool emoji slider from hate to love that let&#8217;s people show their emotional response by moving a slider and changing the emoticon accordingly.<br />
  419. The second question is a little more complicated. Since this form is going to be the Call To Action in the first email they get from me two days after they start using PetSitApp, knowing why they signed up tells me whether I have anything like product/market fit.<br />
  420. If they signed up for what PetSitApp does, that great. And if PetSitApp doesn&#8217;t do what they were expecting, I&#8217;ve got a problem.<br />
  421. Now that I knew what I was going to ask and why, creating the form was trivial: clone the MVP form again for that great background, add an emoji slider and an short open ended card, delete the questions I did not want, and <u><a href="https://form.jotform.com/80534383422150" target="_blank" rel="noopener">the form is done</a></u>. (Want to use this form? Here’s the <u><a href="https://www.jotform.com/form-templates/onboarding-form-1" target="_blank" rel="noopener">JotForm template</a></u>.<br />
  422. <img class="wp-image-4763 aligncenter" src="https://www.47hats.com/wp-content/uploads/2018/02/onboarding.jpg" alt="onboarding" width="285" height="682"></p>
  423. <p style="text-align: center;"><em>(The one question&nbsp;that matters.)</em></p>
  424. <h3>Hiring square and round pegs</h3>
  425. <p>Finally, I&#8217;m going to solve a problem I hope to have soon. As people all over the world become happy PetSitApp real live paying customers, I know I desperately needed to find a contract designer to make the app look better and a contract developer to fix all my dumb mistakes&nbsp;add new features.<br />
  426. Unfortunately, I&#8217;ve seen firsthand job postings on craigslist&nbsp;get over six hundred responses, many from design and development shops offshore, and many auto-generated. I want to find actual people I could meet with and collaborate in person. I definitely did not want hundreds of email replies to my ad choking my inbox again.<br />
  427. By having people reply via my form and not craigslist email, I could channel their responses into a CSV file and then a spreadsheet I could rationally work with. And if I could prevent reply bots from hitting my form, and force only local designers and developers to apply, that would further cut the field down to something manageable.<br />
  428. This time I started from scratch a JotForm Card form, picked my theme, and added:</p>
  429. <ul>
  430. <li>&nbsp;A captcha to screen out bot scripts,</li>
  431. <li>&nbsp;An address Card to make sure applicants were local to me,</li>
  432. <li>&nbsp;Make it easy for people to upload their resumes to me, and make it easy for me to work with those documents by having JotForm automatically save them to my DropBox account,</li>
  433. <li>&nbsp;Use conditional logic to ask either a designer or developer appropriate question.</li>
  434. </ul>
  435. <p><img class="wp-image-4757" src="https://www.47hats.com/wp-content/uploads/2018/02/capcha.jpg" alt="capcha"><br />
  436. <em>(Captcha means never hearing from bots)</em><br />
  437. Again, it was pretty easy to build out my <u><a href="https://form.jotform.com/80534718322151" target="_blank" rel="noopener">contractor application form</a></u>&nbsp;that is designer/developer specific, prevents submissions from the bots that haunt craigslist, and organizes the process of reviewing applicants by giving me data in a spreadsheet and resumes in a single DropBox folder. If you like, you can use this <u><a href="https://www.jotform.com/form-templates/contractor-application" target="_blank" rel="noopener">JotForm template</a></u>&nbsp;for your startup.</p>
  438. <h3>Wrapping up</h3>
  439. <p>So a couple of closing thoughts regarding building a set of forms for you startup:</p>
  440. <ul>
  441. <li>You are going to want to get information from people all along <u><a href="https://www.startups.co/articles/customer-journey-map-startup" target="_blank" rel="noopener">the customer journey</a></u>&nbsp;in your startup.</li>
  442. <li>You want to brand the surveys you create, and create those surveys in an app that lets you have one overarching look.</li>
  443. <li>Since the longer the form, the less likely people are to complete it, spend some time asking yourself if what is really the key essential information you want.</li>
  444. <li>And, spend some time on thinking about how you&#8217;re going to ask your questions: forming the right question makes all the difference.</li>
  445. </ul>
  446. <p>I found as I was creating various forms my startup &#8211; <u><a href="https://form.jotform.com/80514107622144" target="_blank" rel="noopener">MVP test form</a></u>, <u><a href="https://form.jotform.com/80514387022148" target="_blank" rel="noopener">beta tester application</a></u>, <u><a href="https://form.jotform.com/80514662122145" target="_blank" rel="noopener">landing page</a></u>, <u><a href="https://form.jotform.com/80534383422150" target="_blank" rel="noopener">onboarding survey</a></u>&nbsp;and <u><a href="https://form.jotform.com/80534718322151" target="_blank" rel="noopener">contractor application</a></u>&nbsp;&#8211; JotForm rose to the challenge of letting a graphically-challenged developer like me create attractive, effective, highly-functional forms. <strong>I recommend having a look at </strong><strong><a href="https://www.jotform.com/cards/" target="_blank" rel="noopener">JotForm</a></strong><strong>&nbsp;when you start down the road to building your startup</strong>.</p>
  447. <div class="feedflare">
  448. <a href="http://feeds.feedburner.com/~ff/MyMicro-isv?a=AY_cXsB63mY:NLIGnGAQBhc:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/MyMicro-isv?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/MyMicro-isv?a=AY_cXsB63mY:NLIGnGAQBhc:63t7Ie-LG7Y"><img src="http://feeds.feedburner.com/~ff/MyMicro-isv?d=63t7Ie-LG7Y" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/MyMicro-isv?a=AY_cXsB63mY:NLIGnGAQBhc:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/MyMicro-isv?d=dnMXMwOfBR0" border="0"></img></a>
  449. </div><img src="http://feeds.feedburner.com/~r/MyMicro-isv/~4/AY_cXsB63mY" height="1" width="1" alt=""/>]]></content:encoded>
  450. <wfw:commentRss>https://47hats.com/2018/02/28/building-what-startups-need-with-jotform/feed/</wfw:commentRss>
  451. <slash:comments>0</slash:comments>
  452. <feedburner:origLink>https://47hats.com/2018/02/28/building-what-startups-need-with-jotform/</feedburner:origLink></item>
  453. <item>
  454. <title>So what do you think?</title>
  455. <link>http://feedproxy.google.com/~r/MyMicro-isv/~3/oO0HUozxY4A/</link>
  456. <comments>https://47hats.com/2018/02/22/so-what-do-you-think/#respond</comments>
  457. <pubDate>Thu, 22 Feb 2018 17:07:49 +0000</pubDate>
  458. <dc:creator><![CDATA[[email protected]]]></dc:creator>
  459. <category><![CDATA[The Past]]></category>
  460.  
  461. <guid isPermaLink="false">https://www.47hats.com/?p=4753</guid>
  462. <description><![CDATA[Just wrote something I&#8217;m pretty proud of: How to find time for your Startup. Let me know what you think!]]></description>
  463. <content:encoded><![CDATA[<p>Just wrote something I&#8217;m pretty proud of: <a href="https://www.microconsults.com/feed/how-to-find-time-for-your-startup">How to find time for your Startup.</a><br />
  464. Let me know what you think!</p>
  465. <div class="feedflare">
  466. <a href="http://feeds.feedburner.com/~ff/MyMicro-isv?a=oO0HUozxY4A:mMyx8X2Rjpc:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/MyMicro-isv?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/MyMicro-isv?a=oO0HUozxY4A:mMyx8X2Rjpc:63t7Ie-LG7Y"><img src="http://feeds.feedburner.com/~ff/MyMicro-isv?d=63t7Ie-LG7Y" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/MyMicro-isv?a=oO0HUozxY4A:mMyx8X2Rjpc:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/MyMicro-isv?d=dnMXMwOfBR0" border="0"></img></a>
  467. </div><img src="http://feeds.feedburner.com/~r/MyMicro-isv/~4/oO0HUozxY4A" height="1" width="1" alt=""/>]]></content:encoded>
  468. <wfw:commentRss>https://47hats.com/2018/02/22/so-what-do-you-think/feed/</wfw:commentRss>
  469. <slash:comments>0</slash:comments>
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  471. </channel>
  472. </rss>
  473.  

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